CITIZENS INC
10-Q, 1999-11-10
LIFE INSURANCE
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                          UNITED STATES

               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C. 20549

                            FORM 10-Q

[X]Quarterly  Report  Pursuant to Section  13  or  15(d)  of  the
   Securities Exchange Act of 1934

For the period ended   September 30, 1999

                               or
[  ]  Transition  Report Pursuant to Section 13 or 15(d)  of  the
   Securities Exchange Act of 1934

For the transition period from           to

Commission File Number:   1-13004

                         CITIZENS, INC.
     (Exact name of registrant as specified in its charter)

            Colorado                           84-0755371
(State or other jurisdiction of             (I.R.S. Employer
 incorporation or organization)           Identification No.)

400 East Anderson Lane, Austin, Texas            78752
(Address of principal executive offices)       (Zip Code)

                         (512) 837-7100
      (Registrant's telephone number, including area code)

         7801 North Interstate 35, Austin, Texas  78753
(Former name, former address and former fiscal year, if changed
since last report.)

Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports),  and (2) has been subject  to  such  filing
requirements for the past 90 days.
                       [X] Yes   [   ] No
As  of  September 30, 1999, Registrant had 21,374,357  shares  of
Class  A  common  stock,  No Par Value, outstanding  and  621,049
shares of Class B common stock, No Par Value, outstanding.

          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
                              INDEX

                                                       Page
                                                      Number
Part I. Financial Information

        Item 1. Financial Statements

                Consolidated  Statements of  Financial
                 Position,   September    30,    1999
                 (Unaudited) and December 31, 1998    3

                Consolidated Statements of Operations,
                 Three-Months  Ended  September   30,
                 1999 and 1998 (Unaudited)            5

                Consolidated Statements of Operations,
                 Nine-Months Ended September 30, 1999
                 and 1998 (Unaudited)                 6

                Consolidated Statements of Cash Flows,
                 Nine-Months Ended September 30, 1999
                 and 1998 (Unaudited)                 7

                Notes    to   Consolidated   Financial
                 Statements                           9

        Item 2. Management's  Discussion and  Analysis
                 of  Financial Conditions and Results
                 of Operations                        12

Part    Other Information
II.

          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
          CONSOLIDATED STATEMENTS OF FINANCIAL POSITION
            September 30, 1999 and December 31, 1998

                                       (Unaudited)
                                        September      December
                                         30,1999        31,1998
Assets

Investments:

Fixed maturities held for investment,
at amortized cost (fair value
$5,426,500 in 1999 and $6,169,000 in
1998)                                  $5,597,802      $5,606,374
Fixed maturities available for sale,
at fair value (amortized cost
$147,520,893 in 1999 and               144,491,429     146,645,842
$141,202,761 in 1998)
Equity securities, at fair value (cost
$716,294 in 1999 and $815,271 in       730,344         862,287
1998)
Mortgage loans on real estate (net of
reserve of $50,000 in 1999 and 1998)   1,398,950       1,560,757
Policy loans                              22,004,589      20,996,919
Guaranteed student loans                  10,960          4,673
Other long-term investments               694,823         595,271
Total investments                       174,928,897     176,272,123

Cash and cash equivalents                 11,269,820      10,168,728
Prepaid reinsurance                       475,757         -
Reinsurance recoverable                   1,868,468       1,755,561
Other receivables                         238,572         433,320
Accrued investment income                 1,215,943       1,806,065
Deferred policy acquisition costs         35,304,339      37,259,386
Cost of insurance acquired                7,459,959       8,290,853
Excess of cost over net assets
acquired                                8,185,691
                                                     8,375,799
Other intangible assets                   2,059,325       2,289,725
Property, plant and equipment             5,157,110       5,155,088
Federal income tax recoverable            57,349          -
Deferred federal income tax               3,606,974       699,848
Other assets                                900,263
                                                        877,699
Total assets                            252,728,467     253,384,195


See  accompanying  Notes  to  Consolidated  Financial  Statements
(Continued)
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
    CONSOLIDATED STATEMENTS OF FINANCIAL POSITION, CONTINUED
            September 30, 1999 and December 31, 1998

                                       (Unaudited)
                                        September      December
                                         30,1999        31,1998
Liabilities and Stockholders' Equity

Liabilities:
Future policy benefit reserves            163,678,545     160,176,329
Dividend accumulations                    4,855,773       4,818,915
Premium deposits                          2,660,305       2,013,274
Policy claims payable                     3,405,615       4,801,548
Other policyholders' funds                2,176,864       1,632,662
Total policy liabilities                176,777,102     173,442,728

Other liabilities                         1,357,604       2,067,392
Commissions payable                       624,327         833,881
Notes payable                             -               333,333
Federal income tax payable                -               1,534,269
Amounts held on deposit                     195,144         268,913
Total liabilities                       178,954,177     178,480,516

Stockholders' Equity:
Common stock:
Class A, no par value, 50,000,000
shares authorized, 23,318,179 shares
issued in 1999 and 22,708,910 in
1998, including shares in treasury
of 1,943,822 in 1999 and 1998


                                      56,217,781      52,790,643
Class B, no par value, 1,000,000
shares authorized, 621,049 shares
issued and outstanding in 1999 and
1998                                   283,262         283,262
Accumulated other comprehensive
income:
        Unrealized investment gains    (1,990,173)     3,623,464
       (losses), net of tax
Retained earnings                         21,192,574      20,135,464
                                          75,703,444      76,832,833
Treasury stock, at cost                   (1,929,154)     (1,929,154)
Total stockholders' equity              73,774,290      74,903,679

Total liabilities and stockholders'
equity                                 252,728,467     253,384,195


See accompanying Notes to Consolidated Financial Statements
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
         Three-Months Ended September 30, 1999 and 1998
                           (Unaudited)

                                            Three-months ended
                                             September 30,

                                          1999           1998
Revenues:
Premiums                                $4,941,875      $15,411,935
Annuity    and    universal     life
considerations                         71,136          62,035
Net investment income                   2,771,693       2,874,351
Other income                            148,663         192,964
Realized gains on investments           13,818          513,594
Interest expense                            (369)         (5,683)
                                        17,946,816      19,049,196
Benefits and expenses:
Insurance benefits paid or provided:
Increase in future policy benefit       528,123         1,944,907
reserves
Policyholders' dividends                825,872         780,337
Claims and surrenders                   8,491,343       9,401,832
Annuity expenses                          133,841         204,017
                                        9,979,179       12,331,093

Commissions                             3,213,661       3,204,024
Underwriting, acquisition and             2,699,213       2,470,486
insurance expenses
Capitalization of deferred policy         (1,287,119)     (2,227,671)
acquisition costs
Amortization of deferred policy           1,727,805       1,588,026
acquisition costs
Amortization of cost of insurance
acquired and excess of cost over net
assets acquired                          484,171       10,121,878
                                        16,816,910      27,487,836

Income  (loss) before federal income        $1,129,        $(8,438,
tax                                    906             640)

Federal income tax:
Federal income tax expense                239,427         200,870
Net income (loss)                        $890,479       (8,639,510)

Per Share Amounts:
Basic and diluted earnings (loss) per
share of common stock                     $0.04         $(0.40)
Weighted average shares outstanding    21,995,406     21,386,137


See accompanying Notes to Consolidated Financial Statements


          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
          Nine-Months Ended September 30, 1999 and 1998
                           (Unaudited)

                                            Nine-months ended
                                             September 30,

                                          1999           1998
Revenues:
Premiums                                $43,334,017     $43,382,121
Annuity    and    universal     life    199,031         192,737
considerations
Net investment income                    8,688,924       8,378,415
Other income                            500,094         582,961
Realized gains on investments             292,154       1,168,330
Interest expense                         (20,167)        (32,706)
                                        52,994,053      53,671,858
Benefits and expenses:
Insurance benefits paid or provided:
Increase in future policy benefit       3,627,933       5,779,960
reserves
Policyholders' dividends                2,064,233       2,221,872
Claims and surrenders                   25,064,170      24,364,150
Annuity expenses                          444,202         394,304
                                        31,200,538      32,760,286

Commissions                             8,908,294       9,161,577
Underwriting, acquisition and             8,085,531       8,351,083
insurance expenses
Capitalization of deferred policy         (4,680,784)     (5,641,993)
acquisition costs
Amortization of deferred policy           6,635,831       5,539,667
acquisition costs
Amortization of cost of insurance
acquired and excess of cost over net
assets acquired                         1,605,106      11,518,000
                                        51,754,516      61,688,620

Income  (loss) before federal income                        (8,016,
tax                                    1,239,537       762)
Federal income tax:
Federal income tax expense                182,427         310,308
Net income (loss)                       $1,057,110      (8,327,070)

Per Share Amounts:
Basic  and  diluted earnings  (loss)
per share of common stock                 $0.05         $(0.39)
Weighted average shares outstanding    21,939,612     21,386,137

See accompanying Notes to Consolidated Financial Statements



                 CITIZENS, INC. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
          Nine-Months Ended September 30, 1999 and 1998
                           (Unaudited)
                                            Nine-months ended
                                             September 30,

                                          1999           1998
Cash flows from operating
activities:
Net income (loss)                        $1,057,110      (8,327,070)
Adjustments to reconcile net gain to
net cash provided by operating
activities:
Accrued investment income                624,447         724,934
Realized gains on sale of investments
and other assets
                                      (292,154)       (1,168,330)
Deferred policy acquisition costs
                                      1,955,047       (102,326)
Amortization of cost of insurance
acquired, excess cost over net
assets acquired, and other
intangibles
                                      1,605,106       11,860,711
Depreciation                             386,698         365,292
Prepaid reinsurance                      (475,757)        (474,955)
Reinsurance recoverable                  (112,550)        (332,248)
Other receivables                        433,762         547,270
Deferred Federal income tax              (15,253)        515,308
Future policy benefit reserves
                                      3,434,502       5,779,960
Other policy liabilities                 (168,869)       2,239,308
Commissions payable and other
liabilities                            (943,059)       (806,224)
Amounts paid out as trustee
                                      (73,769)        (110,083)
Federal income tax recoverable/payable
                                      (1,591,618)     (967,992)
Other, net                                (127,836)        722,363
Net cash provided by operating
activities                             5,695,807       10,465,918

Cash flows from investing
activities:
Maturity of fixed maturities available-   7,384,153       8,473,257
for-sale
Sale of fixed maturities available-for-   354,072         9,148,665
sale
Purchase of fixed maturities available-  (12,263,798)    (24,902,624)
for-sale
Sale of equity securities                 92,500          154,548
Net change in mortgage loans              161,807         (409,859)
Net change in guaranteed student loans
                                      (6,287)         85,566
Sale of other long-term investments
and property plant equipment
                                      6,834           933,225



  See accompanying Notes to Consolidated Financial Statements
  (Continued)
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
          Nine-Months Ended September 30, 1999 and 1998
                           (Unaudited)
                                            Nine-months ended
                                             September 30,
                                          1999           1998
Cash from acquisition                     $1,512,255       $        -
Purchase of other long-term
investments and property plant and
equipment                              (495,248)       (489,137)
Increase in policy loans (net)            (1,007,670)       (194,143)

          Net cash (used) by
            investing activities       (4,261,382)     (7,200,502)

Cash     flows    from     financing
activities:
Repayment of note payable                  (333,333)        (604,097)

Net cash (used) by financing
activities                              (333,333)         (604,097)

Net increase in cash and cash
equivalents                            1,101,092       2,661,319

Cash and cash equivalents at beginning
of period                              10,168,728      6,754,956

Cash and cash equivalents at end of
period                                 11,269,820      9,416,275

Supplemental  Disclosure  of  Non-Cash  Investing  and  Financing
Activities:
In 1999, the Company issued 609,269 Class A stock to purchase all
of  the  capital  stock  of First Investors  Group,  Inc.  (First
Investors).   In  conjunction with the  acquisition,  liabilities
were assumed as follows:


       Fair value of tangible      3,170,802
       assets acquired
       Fair value of intangible      353,703
       assets acquired

           Net assets acquired     3,524,505
           Capital stock issued   (3,427,138)
       Liabilities assumed            97,367

See accompanying Notes to Consolidated Financial Statements


          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                       September 30, 1999
                           (Unaudited)

(1)   Financial Statements

  The  statement of financial position as of September 30,  1999,
  the  statements  of  operations for the  three  and  nine-month
  periods  ended September 30, 1999 and 1998, and the  statements
  of  cash flows for the nine-month periods then ended have  been
  prepared  by  the  Company without audit.  In  the  opinion  of
  management,   all  adjustments  (which  include   only   normal
  recurring   adjustments)  necessary  to  present   fairly   the
  financial position, results of operations and changes  in  cash
  flows  as  of and for the period ended September 30,  1999  and
  for comparative periods presented have been made.
  Certain  information and footnote disclosures normally included
  in  financial statements prepared in accordance with  generally
  accepted accounting principles ("GAAP") have been omitted.   It
  is  suggested  that  these  financial  statements  be  read  in
  conjunction  with  the financial statements and  notes  thereto
  included in the Company's December 31, 1998 annual 10-K  report
  filed  with  the  Securities  and  Exchange  Commission.    The
  results  of operations for the period ended September 30,  1999
  are  not  necessarily indicative of the operating  results  for
  the full year.

(2)   Acquisition

   On  September 15, 1998, Citizens, Inc. ("Citizens")  announced
   that  a definitive agreement had been reached between Citizens
   and  First Investors Group, Inc. ("Investors") of Springfield,
   Illinois   whereby  Citizens  would  acquire   100%   of   the
   outstanding  shares of Investors for shares of Citizens  Class
   A   Common  stock.   Investors  is  the  parent  of  Excalibur
   Insurance   Corporation  (Excalibur),  also  of   Springfield,
   Illinois.

   Pursuant to the terms of the Agreement, which was approved  by
   Investors'  shareholders and regulatory authorities,  Citizens
   issued  one  share of Citizens Class A Common stock  for  each
   6.6836  shares of Investors common and preferred stock  issued
   and  outstanding.  The transaction closed on January 26, 1999.
   Citizens issued 609,269 shares of its Class A Common stock  to
   consummate  the  transaction, which was  accounted  for  as  a
   purchase.

(3)   Segment Information

   The   Company  has  two  reportable  segments  identified   by
   geographic   area:   International   Business   and   Domestic
   Business.   International  Business  consisting  of   ordinary
   whole-life  business  is  sold throughout  Central  and  South
   America.   The  Company  has no assets, offices  or  employees
   outside  of the United States of America ("U.S.") and requires
   that  all  transactions be in U.S. dollars paid  in  the  U.S.
   Domestic  Business consisting of traditional life  and  burial
   insurance,  pre-need policies, accident and  health  specified
   disease,  hospital indemnity and accidental death policies  is
   sold throughout the Southern U.S.

   The  accounting  policies of the segments  are  in  accordance
   with  GAAP  and  are  the  same as  those  used  in  preparing
   unaudited   financial  statements.   The   Company   evaluates
   performance  based  on GAAP net income (loss)  before  federal
   income taxes for its two reportable segments.

   Geographic Areas - The following summary represents  financial
   data  of  the Company's continuing operations based  on  their
   location  for  the nine-months ended September  30,  1999  and
   1998.

                                        1999        1998
      Revenues
      U.S. Domestic               $15,382,743
      $15,118,124
      International               37,611,310     38,553,734
          Total Revenues          $52,994,053    $53,671,858

   The  following  summary represents revenues and pretax  income
   from  continuing operations and identifiable  assets  for  the
   Company's  reportable segments as of and  for  the  nine-month
   periods September 30, 1999 and 1998, is as follows:

Nine-months ended September
    30                             1999           1998

  Revenue, excluding net
    investment income and
    realized gain (loss) on
    investments:
    Domestic                      12,775,779    12,351,838
    International                 31,237,196    31,499,245
   Total consolidated
    revenue
                                 $   44,012,    $43,851,083
                                         975

    Net investment income:
    Domestic                       2,522,160      2,360,006
    International                  6,166,764      6,018,409
    Total consolidated net
    investment income

                                   8,688,924      8,378,415


    Amortization expense:
    Domestic                       2,392,122     4,804,751
    International                  5,848,815    12,252,916
   Total consolidated
    amortization expense

                                   8,240,937    17,057,667

    Realized gain (loss) on
    investments:
    Domestic                          84,804    329,092
    International                    207,350    839,238
   Total consolidated
    realized gain (loss) on
    investments

                                     292,154    1,168,330

    Income (loss) before
    federal income tax:
    Domestic                         359,804    (2,258,137)
    International                    879,733    (5,758,625)
   Total consolidated income
    (loss) before federal
    income taxes

                                   1,239,537    (8,016,762)


    Assets:
    Domestic                      79,862,196    80,069,406
    International                172,866,271   173,314,789
     Total                       252,728,467   253,384,195


(4)        Accumulated Other Comprehensive Income (Loss)

   For  the  three and nine-months ended September 30, 1999,  the
   other   comprehensive   loss   amounts   included   in   total
   comprehensive   loss   consisted  of  unrealized   losses   on
   investments in debt and equity securities of $(1,182,633)  and
   $(5,613,637),  net of tax, and for the same periods  in  1998,
   gains  of  $3,926,081  and  $3,328,209,  respectively.   Total
   comprehensive  loss  for  the  three  and  nine-months   ended
   September 30, 1999, was $(292,154) and $(4,556,526),  and  for
   1998, $(4,713,429) and $(4,998,861), respectively.
                             ITEM 2

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITIONS AND
                      RESULTS OF OPERATIONS

Certain  statements contained in this Form 10Q are not statements
of  historical  fact  and  constitute forward-looking  statements
within  the  meaning of the Private Securities Litigation  Reform
Act  (the  "Act"), including, without limitation, the  italicized
statements and the statements specifically identified as forward-
looking  statements within this document.  In  addition,  certain
statements  in future filings by the Company with the  Securities
and  Exchange  Commission, in press releases,  and  in  oral  and
written  statements made by or with the approval of  the  Company
which  are not statements of historical fact constitute  forward-
looking  statements within the meaning of the Act.   Examples  of
forward-looking statements, include, but are not limited to:  (i)
projections  of revenues, income or loss, earnings  or  loss  per
share,   the   payment  or  non-payment  of  dividends,   capital
structure, and other financial items, (ii)  statements  of  plans
and  objectives  of  the Company or its management  or  Board  of
Directors including those relating to products or services, (iii)
statements of future economic performance and (iv)  statements of
assumptions   underlying   such  statements.    Words   such   as
"believes",   "anticipates",  "expects",  "intends",  "targeted",
"may",  "will" and similar expressions are intended  to  identify
forward-looking  statements but are not the  exclusive  means  of
identifying such statements.
Forward-looking statements involve risks and uncertainties  which
may  cause actual results to differ materially from those in such
statements.   Factors that could cause actual results  to  differ
from  those discussed in the forward-looking statements  include,
but  are  not limited to: (i)  the strength of foreign  and  U.S.
economies  in general and the strength of the local economies  in
which  operations are conducted; (ii)  the effects of and changes
in   trade,   monetary  and  fiscal  policies  and  laws;   (iii)
inflation,  interest rates, market and monetary fluctuations  and
volatility;  (iv)  the timely development and acceptance  of  new
products  and  services  and perceived  overall  value  of  these
products  and  services by existing and potential customers;  (v)
changes  in consumer spending, borrowing and saving habits;  (vi)
concentrations of business from persons residing in  third  world
countries;  (vii)   acquisitions;  (viii)   the  persistency   of
existing  and future insurance policies sold by the  Company  and
its  subsidiaries;  (ix)  the dependence of the  Company  on  its
Chairman of the Board; (x)  the ability to control expenses; (xi)
the effect of changes in laws and regulations (including laws and
regulations concerning insurance) with which the Company and  its
subsidiaries  must  comply,  (xii)   the  effect  of  changes  in
accounting  policies  and practices, as may  be  adopted  by  the
regulatory agencies as well as the Financial Accounting Standards
Board,   (xiii)   changes  in  the  Company's  organization   and
compensation  plans; (xiv)  the costs and effects  of  litigation
and  of  unexpected or adverse outcomes in such  litigation;  and
(xv)   the  success of the Company at managing the risks involved
in the foregoing.
Such  forward-looking statements speak only as  of  the  date  on
which  such  statements are made, and the Company  undertakes  no
obligation  to  update any forward-looking statement  to  reflect
events or circumstances after the date on which such statement is
made to reflect the occurrence of unanticipated events.


Nine-months ended September 30, 1999 and 1998

Net  income of $1,057,110, or $0.05 per share was earned for  the
nine-months  ended September 30, 1999 compared to a net  loss  of
$8,327,070, or $0.39 per share for the same period in 1998.   The
significant  increase in earnings was primarily  related  to  the
write-off  of  $9.5  million of excess of cost  over  net  assets
acquired   ("goodwill")  during  the  third  quarter   of   1998.
Additionally, increased investment income, coupled with a smaller
increase  in  policy  reserves and  the  achievement  of  expense
reductions, contributed to the 1999 earnings.
The  1998 write-off was related to goodwill recorded in the  1995
acquisition of American Liberty Financial Corporation  ("American
Liberty")  and was caused by a decline in production from  agents
formerly   associated   with  American   Liberty   during   1998.
Subsequent  to  the  acquisition, management  implemented  a  50%
reduction in the amount of commission paid to these agents.   The
commission   reductions   were   necessary   to   preserve    the
profitability  of  the accident and health  business  written  by
these  agents which was negatively impacted by changes  in  state
laws that established minimum claims ratios that severely limited
profit  margins, as well as a mandated change in  interest  rates
used to compute reserves on this business.
In order to ascertain the recoverability of the goodwill balance,
the  Company  performed an analysis of the  relevant  cash  flows
based upon estimated production, net of policy acquisition costs,
policyholder benefits and other general expenses.  As a result of
this  analysis, it was determined that the production  of  future
business  did  not  support goodwill of $9.5  million  which  was
charged  to  earnings  for the period ended September  30,  1998.
Management's  estimate of future production has been  reevaluated
based  upon  the  sales activity, the size of the  active  agency
force,  and  the anticipated future production to be achieved  in
subsequent  years. Management has continued to monitor production
associated  with  these products.  During  1998,  management  was
successful  in  reviving  production from  some  of  the  largest
producers   of  American  Liberty.   During  1999,  the   assumed
production levels have been met.
Revenues  decreased to $52,994,053 in 1999 compared to the  first
nine-months of 1998 when revenues were $53,671,858.  The decrease
in  revenues was related to a 75.0% decrease in realized gains on
investments  which  were  $292,154  for  the  nine  months  ended
September 30, 1999 compared to $1,168,330 for the same period  in
1998.
Premium  income for the first nine-months of 1999 was $43,334,017
compared to $43,382,121 for the same period in 1998.  There was a
significant increase in group dental business sold by the  agents
of  United  Security Life Insurance Company ("USLIC")  from  July
1998  through March 1999.  This new business did not fully offset
a  decrease in the Company's core book of ordinary life  business
resulting  from the continued turmoil in Latin America caused  by
economic  downturns in several countries, as  well  as  increased
competition  from  several U.S. companies  entering  the  market.
Management  introduced a new line of ordinary  life  products  in
late  1998 and had anticipated growth in new international sales;
however,  due  to the above-described conditions,  such  expected
growth  has not materialized as rapidly as expected.  During  the
first  nine  months  of  1999,  management  has  intensified  its
recruiting  and  training efforts in Latin America,  as  well  as
other  parts  of the world and management believes  such  efforts
will  prove  successful in the long-term in  restoring  sales  to
historical  levels.  Additionally, management has been developing
a  domestic ordinary life sales program during 1999 and began  to
file  such  with regulatory authorities for approval  during  the
third quarter.  This program, targeting rural areas of the United
States,  is  expected to be a major market  for  the  Company  in
future  years.  Management expects to begin sales and  recruiting
efforts  in  the  State of Texas with this new product  in  early
2000.
Net investment income increased 3.7% in the first nine-months  of
1999 to $8,688,924 compared to $8,378,415 in 1998.  This increase
reflects a higher yield on invested assets as interest rates have
risen.   Management has maintained a greater level  of  liquidity
over  the past two quarters of 1999 so as to be in a position  to
take  advantage  of  increases in yield  available  in  the  bond
market.
Claims  and  surrenders increased from $24,364,150 for  the  nine
months  ended  September  30, 1998 to $25,064,170  for  the  same
period in 1999, an increase of 2.9%.  Death claims decreased from
$3,905,119  in  1998  to $3,851,125 in 1999.   Surrender  expense
increased  to  $10,465,936  in 1999  from  $10,288,525  in  1998.
Coupons  and endowments decreased slightly to $3,603,523 in  1999
from  $3,719,023 in 1998.  Accident and Health benefits increased
18.2%  in  the  first nine months of 1999 compared  to  the  same
period  in  1998.   Such  benefits  for  the  nine  months  ended
September  30,  1999 were $6,206,073 compared  to  $5,252,303  in
1998.   This  increase  is  directly related  to  the  USLIC  and
National  Security Life and Accident Insurance Company  ("NSLIC")
blocks  of  business which consist of large amounts of  scheduled
benefit  daily  indemnity policies, major medical coverages,  and
group  dental  business.  During the second  half  of  1998,  the
Company began to experience a significant increase in the  volume
of  claims, which resulted in a processing backlog.  The  backlog
was  created  by  the high early utilization by  holders  of  the
dental certificates, and although processing delays resulted, all
such  pending items were considered in the establishment of claim
reserves.    During  the  fourth  quarter  of  1998,   management
increased  the  number  of  individuals  processing  claims  from
approximately  13  to 30 and the backlog has  been  significantly
reduced during the first nine months of 1999.  As a result of the
substantial increase in the volume of claims plus an increase  in
the  accident  and  health loss ratio, management  has  moved  to
cancel  a large portion of these existing blocks of group  dental
and  major  medical business in order to curtail both claims  and
operation  expenses.  Most of the terminations will be  effective
prior to January 1, 2000.  This action will result in the loss of
approximately $5 million of annual premium income;  however,  due
to  the  claims experience as well as the overhead  necessary  to
administer  such,  management believes this action  will  enhance
near and long-term profitability.
The  remaining  components of claims and expenses, consisting  of
supplemental  contracts and payments of dividends and  endowments
previously  earned and held at interest, amounted to $937,513  in
1999, compared to $1,199,180 in 1998.
The  increase  in future policy benefit reserves  decreased  from
$5,779,960 in 1998 to $3,627,933 in 1999.  This 37.2% decrease is
related to the termination of the USLIC and NSLIC blocks of group
accident  and health insurance and the corresponding decrease  in
exposure as policyholders' coverage is cancelled.
Commission  expense  for  the  first  nine  months  of  1999  was
$8,908,294  compared to $9,161,577 for the same period  in  1998.
The  decrease  reflects  the decline in  the  production  of  new
premiums  by the agents of Citizens Insurance Company of  America
("CICA")  during 1999 as well as the above-described  termination
of   business.   Although  group  accident  and  health  business
produced by USLIC increased through March, this business  carries
a relatively low commission.
Deferred  policy  acquisition  costs  capitalized  in  1998  were
$5,641,993   compared  to  $4,680,784  in   the   current   year.
Amortization  of  these costs was $6,635,831  through  the  third
quarter  of 1999 compared to $5,539,667 for 1998.  The  increased
amortization results from increases in the surrender activity.
Underwriting,  acquisition and insurance expenses decreased  from
$8,351,083 through the first nine months of 1998 to $8,085,531 in
1999,  a  reduction of 3.2%.  This decrease can be attributed  to
the economies of scale being achieved after the consolidation  of
the  administration of the business of USLIC and NSLIC,  although
such  decrease was partially offset by the additional staff  used
to  administer  the  claims  volume.   Management  believes  that
significant expense reduction will be achieved beginning  in  the
second  quarter  of 2000 as the dental and major  medical  blocks
significantly decrease, permitting staff reductions.
Amortization of excess of cost of insurance acquired  and  excess
of cost over net assets acquired was $1,605,106 through September
30,  1999  compared to $11,518,000 for the same period  in  1998.
The  reason for the decrease was the charge incurred in the third
quarter  of  1998.  Management does not anticipate future  write-
offs of such goodwill; however, recoverability is being monitored
on  a  quarterly basis.  As was mentioned above, the Company  has
met   the  1999  production  levels  necessary  to  preserve  the
recoverability.   There  remains approximately  $3.0  million  of
goodwill  relating  to the American Liberty  acquisition  on  the
Company's books.

Three-months ended September 30, 1999 and 1998

Net  income  of  $890,479 or $0.04 per share was earned  for  the
three-months ended September 30, 1999 compared to a net  loss  of
$8,639,510 or $0.40 per share for the same period in  1998.   The
write-off  of $9.5 million of goodwill during third quarter  1998
was  the  primary  reason  for the loss  in  the  previous  year.
Decreases  in  claims  and  policy  reserves  were  the   factors
contributing to the improved profits in 1999.

Revenues decreased by $1,102,380 to $17,946,816 compared to  1998
when  revenues  were $19,049,196.  The decrease in  revenues  was
primarily  related  to a $470,060 decrease in premium  income,  a
$102,658  decrease  in  net investment  income,  and  a  $499,776
decrease in realized gains on investments.

Premium  income  for the third quarter of 1999  was  $14,941,875,
compared to $15,411,935 in 1998.  Production from USLIC and NSLIC
began  to  decline with management's announcement of cancellation
of  the  domestic  group  dental  and  individual  major  medical
business and offset the writing of new international business  by
CICA, which began to increase in the quarter.

Investment income decreased to $2,771,693 in 1999 from $2,874,351
in  1998.   The  decrease  relates to a  slight  decline  in  the
investment asset base of the Company as maturing funds  were  not
completely reinvested and were liquidated to pay some  USLIC  and
NSLIC group accident and health insurance claims.
Death benefits decreased from $1,617,246 in 1998 to $1,362,783 in
1999.   Surrenders decreased 2.5% in the third  quarter  of  1999
compared to the same period in 1998.  Surrender expense  for  the
three months ended September 30, 1999 was $3,533,945 compared  to
$3,626,059   in  1998.   Coupons  and  endowments  decreased   to
$1,270,006  in  1999  from $1,360,767  in  1998.   The  endowment
benefits,  a significant component of the Company's international
life  insurance products, are factored into the premium much like
dividends  and therefore, the amount does not pose  a  threat  to
future profitability.
Accident and Health benefits were $1,871,557 in 1999, compared to
$2,108,359  in  1998.  These expenses can be  attributed  to  the
USLIC  and  NSLIC  blocks  of business, which  consist  of  large
amounts  of  individual major medical and group dental  business.
In  order  to slow the growth of such benefits, management  began
terminating  all  major  medical and group  accident  and  health
insurance during third quarter 1999.
The remaining components of claims and surrenders, consisting  of
matured  endowments,  supplemental  contracts  and  payments   of
dividends  and endowments previously earned and held at interest,
amounted to $453,052 in 1999, compared to $689,401 in 1998.

The  increase  in future policy benefit reserves  decreased  from
$1,944,907  in 1998 to $528,123 in 1999.  This 72.9% decrease  is
related to the termination of the USLIC and NSLIC blocks of group
accident  and health insurance and the corresponding decrease  in
exposure.

Commission   expense  increased  slightly  to   $3,213,661   from
$3,204,024.   The increase reflects a higher commission  paid  on
the  growing  NSLIC block of business of credit life  and  credit
accident and health insurance.

Underwriting,   acquisition  and  insurance  expenses   increased
slightly  to  $2,699,213  in  the  third  quarter  of  1999  from
$2,470,486  in  1998.   The  increase is  related  to  the  staff
additions necessitated by the claims backlog discussed above.

Amortization  of cost of insurance acquired and  excess  of  cost
over  net assets acquired decreased from $10,121,878 in  1998  to
$484,171  in 1999.  The decrease is attributable to the write-off
of $9.5 million of goodwill during third quarter 1998.

Liquidity and Capital Resources

Stockholders'  equity decreased to $73,744,290 at  September  30,
1999  from  $74,903,679 at December 31, 1998.  The  decrease  was
attributable  to unrealized gains declining by $5,613,637  during
the  nine-months  ended  September  30,  1999  resulting  in   an
unrealized loss of $1,990,173, net of tax, at September 30, 1999.
Declines  in  the  market value of the Company's  bond  portfolio
caused  by  higher  market interest rates caused  the  change  in
unrealized gains (losses), net of tax.

Invested   assets  decreased  to  $174,928,897   in   1999   from
$176,272,123  at December 31, 1998.  The 1.4% decrease  in  fixed
maturities available-for-sale more than offset the 4.8%  increase
in  policy  loans.  At September 30, 1999 and December 31,  1998,
fixed  maturities have been categorized into two classifications:
Fixed  maturities held to maturity, which are valued at amortized
cost, and fixed maturities available-for-sale which are valued at
fair  value.   The Company does not have a plan to make  material
dispositions of fixed maturities during 1999; however, because of
continued   uncertainty  regarding  long-term   interest   rates,
management  cannot rule out sales during 1999.  Fixed  maturities
held  to  maturity, amounting to $5,597,802 consist primarily  of
U.S. Treasury securities.  Management has the intent and believes
the Company has the ability to hold the securities to maturity.

In order to monitor the market risk associated with the Company's
investment  policy,  management measures the sensitivity  of  the
portfolio  to instantaneous interest rate changes.   At  December
31,  1998, decreases in interest rates of 100, 200 and 300  basis
points, respectively, would result in increases in market  values
of   approximately  $12,402,000,  $19,666,000  and   $23,588,000,
respectively.  Conversely, increases in rates of 100, 200 and 300
basis points would generate losses of $1,041,000, $7,484,000  and
$13,738,000, respectively.  Under either interest rate  scenario,
the portfolio carries positive convexity.  At September 30, 1999,
decreases  of 100, 200 and 300 basis points, respectively,  would
result  in  increases in market values of $3,928,000, $10,849,000
and  $18,060,000, respectively.  Increases in rates of  100,  200
and  300  basis  points  would  generate  losses  of  $9,811,000,
$16,226,000 and $22,219,000, respectively.

The Company's mortgage loan portfolio, which constitutes 0.8%  of
invested assets at December 31, 1998 and September 30, 1999,  has
historically been composed of small residential loans  in  Texas.
Management has established a reserve of $50,000 at September  30,
1999  and  December 31, 1998 (approximately 3.5% of the  mortgage
portfolio's  balance) to cover potential losses in the  Company's
mortgage portfolio.

Policy  loans comprise 12.6% of invested assets at September  30,
1999.   These  loans, which are secured by the underlying  policy
values, have yields ranging from 5% to 10% percent and maturities
that are related to the maturity or termination of the applicable
policies.   Management believes that the Company  maintains  more
than adequate liquidity despite the uncertain maturities of these
loans.

Cash  balances  of  the Company in its primary depository,  Chase
Bank,  Texas,  were  significantly in excess of  Federal  Deposit
Insurance Corporation ("FDIC") coverage at September 30, 1999 and
December  31,  1998.   Management monitors the  solvency  of  all
financial  institutions in which it has  funds  to  minimize  the
exposure  for loss.  At September 30, 1999, management  does  not
believe  the  Company is at significant risk  for  such  a  loss.
During  1999, the Company intends to utilize short-term  Treasury
Bills  and highly rated commercial paper as cash management tools
to minimize excess cash balances and enhance return.

In  February  1992, the Company purchased an 80,000  square  foot
office  building in Austin, Texas to serve as its primary office.
The  Company  relocated to the building in September  1993.   The
Company occupies approximately 45,000 square feet of space in the
building,  which  is  100% leased.  This building  will,  in  the
opinion  of management, provide adequate space for the  Company's
operations for many years.

CICA  owned 1,822,332 shares of Citizens Class A common stock  at
September  30, 1999 and December 31, 1998.  Statutory  accounting
practices  prescribed  by the National Association  of  Insurance
Commissioners and the State of Colorado require that the  Company
carry  its  investment at market value reduced by the  percentage
ownership of Citizens by CICA, limited to 2% of admitted  assets.
As  of  September  30, 1999 and December 31,  1998,  the  Company
valued   the  shares  in  accordance  with  prescribed  statutory
accounting  practices.   In the Citizens' consolidated  financial
statements, this stock is shown as treasury stock.

At September 30, 1999 and December 31, 1998, CICA had outstanding
a   surplus  debenture  payable  to  Citizens  for  $266,667  and
$333,333, respectively.  For statutory accounting purposes,  this
debenture is a component of CICA's surplus, while for GAAP it  is
eliminated   in   consolidation.    Citizens   has   historically
recognized a liability for its related obligation to a bank in  a
like  amount;  however,  in April 1999,  Citizens  paid  off  the
corresponding note to Chase Bank.

On November 2, 1999, the Company's Board of Directors approved  a
7%  stock dividend payable on December 31, 1999.  As a result  of
the   issuance  of  shares,  the  Company  expects  to   transfer
approximately  $10  million  from retained  earnings  to  capital
reflecting the market value of the shares issued.

The    National    Association   of    Insurance    Commissioners
("NAIC")National Association of Insurance Commissioners  ("NAIC")
has established minimum capital requirements in the form of Risk-
Based  Capital ("RBC").  Risk-based capital factors the  type  of
business  written by a company, the quality of  its  assets,  and
various other factors into account to develop a minimum level  of
capital called "authorized control level risk-based capital"  and
compares  this  level  to  an  adjusted  statutory  capital  that
includes   capital  and  surplus  as  reported  under   Statutory
Accounting  Practices, plus certain investment reserves.   Should
the  ratio  of adjusted statutory capital to control level  risk-
based capital fall below 200%, a series of actions by the Company
would  begin.   At December 31, 1998, CICA and Central  Investors
Life  Insurance  Company of Illinois ("CILIC")  were  well  above
required  minimum levels.  NSLIC and USLIC fell  below  the  200%
level as reported on their December 31, 1998 Annual Statement  to
insurance  regulatory authorities.  Management  immediately  made
capital  contributions to both companies to raise them above  the
minimum  levels.   Further evaluation of the estimate  of  claims
reserves  indicated provisions for pending claims for NSLIC  were
overstated.   Management  amended the  1998  statutory  financial
statements   of   NSLIC  to  increase  surplus  by  approximately
$1,000,000,  as  a  result  of  the overstatement,  bringing  the
Company well above the 200% level of RBC.

Information Systems and the Year 2000

Company  personnel have been actively planning,  identifying  and
resolving  year  2000  issues  for  more  than  a  year.    These
activities  have continued throughout 1999 with parallel  testing
and final remediation actions that concluded in August, 1999.

In  the  late  1980's, the Company began developing  software  to
routinely  audit  its  data bases and  its  source  code.   These
internal audit tools run daily and provide perpetual balancing of
the  Company's  policy  and agency master files  to  its  general
ledger.  The source code audit tool has been an instrumental  key
to  identifying system code that may need year 2000  remediation.
By  using this automated "bloodhound" combined with visual review
of   record   and  screen  layouts/documentation,  the  Company's
Electronic  Systems Department ("ESD") staff have identified  and
addressed the "worst case" scenario for a year 2000 impact.

The  overall  expenditure  for addressing  year  2000  issues  is
minimal because all planning, remediation and testing have  been,
and  will  continue to be, performed with existing  staff  during
normal business hours.
The Company utilizes a Wang VS 7160 for providing core processing
and  on-line  support  in conjunction with  a  local-area-network
("LAN")  based  upon  CISCO 5500 and 2900  intelligent  switching
components.   The Company's Mitel telephone system  was  replaced
during  1998  with a Mitel 2000 Light, nodal, fiber-optic  system
which is year 2000 compliant.

Wang  has certified the 7.53.00 operating system to be year  2000
compliant and the Company successfully completed installation and
testing of this system in July 1998. The Company uses Microsoft's
WFW 3.11 and NT Server 3.51 (SP5), for its LAN, both of which are
certified  by Microsoft to be year 2000 compliant.   The  Company
uses  Word 6.0, EXCEL 5.0, and Notes 3.3 as applications  on  the
LAN  which  are  certified to be compliant except for  the  Notes
product  which is not compliant, but is reported to have no  loss
of  data  or  functionality.  However, only the  Wang  system  is
mission-critical with the in-house developed code for Host  Daily
Cycle systems being considered a part thereof.

As  for  electronic  data exchanges, the Company  interacts  with
Chase  Bank,  Rudd and Wisdom, Dataplex, PCS Health  Systems  and
certain  reinsurance companies.  The Chase Bank  relationship  is
the  only third-party interface that could be considered mission-
critical  and it can be circumvented (in less than one  man-hour)
by  using paper drafts instead of electronic transactions  should
the  Company find such to be desirable.  Other vendor  interfaces
can be circumvented with hard-copy reporting should an electronic
interface become untenable for some reason.

The Company believes it has addressed its Year 2000 concerns, and
developed  contingency and recovery plans aimed at  insuring  the
continuity  of critical business functions before, on  and  after
December  31,  1999.   The Year 2000 contingency  plans  will  be
reviewed periodically throughout 1999 and revised as needed.  The
Company  believes  its Year 2000 contingency plan,  coupled  with
existing  "disaster  recovery" and "business  resumption"  plans,
minimize   the  impact  Year  2000  issues  may   have   on   the
organization.

Financial Accounting Standards

In  December  1997, the American Association of Certified  Public
Accountants ("AICPA") issued Statement of Position ("SOP")  97-3.
SOP  97-3  provides: 1) guidance for determining when  an  entity
should  recognize  a  liability  for  guaranty  fund  and   other
insurance-related assessments, 2) guidance on how  to  measure  a
liability, 3) guidance on when an asset may be recognized  for  a
portion  or  all  of the assessment liability or paid  assessment
that  can  be  recovered through premium tax  offsets  or  policy
surcharges,  and  4)  requirements  for  disclosure  of   certain
information.  This SOP is effective for financial statements  for
fiscal years beginning after December 15, 1998.  The Company does
not  anticipate  implementation of SOP 97-3 to  have  a  material
impact on the Company's consolidated financial statements.

In  March  1998, the AICPA issued SOP 98-1, "Accounting  for  the
Costs  of  Computer Software Developed or Obtained  for  Internal
Use."   This SOP provides guidance for determining whether  costs
of  software  developed or obtained for internal  use  should  be
capitalized or expensed when incurred.  In the past, the  Company
has  expensed such costs as they were incurred.  This SOP is also
effective  for  fiscal years beginning after December  15,  1998.
The  Company  does not anticipate implementation of SOP  98-1  to
have  a  material impact on the Company's consolidated  financial
statements.

In  June  1998, the Financial Accounting Standards Board ("FASB")
issued  Statement No. 133, "Accounting for Derivative Instruments
and   Hedging   Activities."   Statement  No.   133   establishes
accounting  and  reporting standards for derivative  instruments,
including derivative instruments embedded in other contracts, and
for   hedging  activities.   The  Company  does  not   anticipate
implementation of Statement No. 133 to have a material impact  on
the Company's consolidated financial statements.

In  June 1999, the FASB issued Statement No. 137, "Accounting for
Derivative Instruments and Hedging Activities - Deferral  of  the
Effective  Date  of FASB Statement No. 133."  Statement  No.  137
defers the effective date Statement No. 133 for one year.
PART II.  OTHER INFORMATION

Item 1.   Legal Proceedings

       In  March  1999,  the Company was served  with  a  summons
       regarding  an  action entitled Berdeaux  Living  Trust  v.
       First  Investors Group, Inc., Donald L. Dennis,  H.  Marie
       Dennis,  Winona Drewes and Citizens, Inc. in U.S. District
       Court,  Southern  District  of  Illinois.   The  complaint
       alleged  that the defendants defrauded the plaintiffs  and
       other  persons  who were preferred shareholders  of  First
       Investors  Group, Inc. in connection with  an  acquisition
       of  First  Investors  completed by the  Company  in  early
       1999.     In   the   acquisition,   the   Company   issued
       approximately 610,000 shares of its Class A  Common  Stock
       to   shareholders  of  First  Investors  pursuant   to   a
       registration   statement   declared   effective   by   the
       Securities and Exchange Commission in December 1998.   The
       plaintiffs sought class action certification on behalf  of
       approximately    1,860   persons   who   were    preferred
       shareholders  of  First Investors.  Damages  were  alleged
       based  upon  alleged violations of Section  10(b)  of  the
       Securities   Exchange  Act  of  1934  and   the   Illinois
       securities  laws  as  well as under  Illinois  common  law
       fraud  and against the defendants other than the  Company,
       for  breach  of fiduciary duty.  The Company  prepared  an
       answer   which  vigorously  denied  the  allegations,   on
       October  22,  1999,  the  District  Court  dismissed   the
       complaint without prejudice.

Item 2 Changes in Securities

       On  November  2,  1999, the Company's Board  of  Directors
       declared  a  7%  stock dividend, payable on  December  31,
       1999 to holders of record as of December 1, 1999.

Item 3.   Defaults upon Senior Securities

       None.

Item 4.   Submission of Matters to a Vote of Security Holders

       None.

Item 5.   Other Information

       The  Company's Annual Meeting of Stockholders has been set
       for  June 6, 2000 at 10:00 A.M.  The record date  for  the
       meeting is April 20, 2000.

Item 6.   Exhibits and Reports on Form 8-K

          None.





                           SIGNATURES


Pursuant  to the requirements of the Securities Exchange  Act  of
1934, the Registrant has duly caused this report to be signed  on
its behalf by the undersigned thereunto duly authorized.

                                CITIZENS, INC.



                                By:   /s/ Mark A. Oliver
                                   Mark A. Oliver, FLMI
                                   President

                                By:  /s/ Jeffrey J. Wood
                                   Jeffrey J. Wood, CPA
                                   Executive Vice President,
                                   Secretary/Treasurer and CFO


Date:  November 9, 1999


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