COORS ADOLPH CO
SC 13G, 1996-01-29
MALT BEVERAGES
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<PAGE>
 
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                                 UNITED STATES            
                       SECURITIES AND EXCHANGE COMMISSION                     
                            Washington, D.C. 20549       
                              
  
                                 SCHEDULE 13G 


                   Under the Securities Exchange Act of 1934
                               (Amendment No. )*
 

                             Adolph Coors Company
- --------------------------------------------------------------------------------
                               (Name of Issuer)

                             Common Stock Class B
- --------------------------------------------------------------------------------
                        (Title of Class of Securities)
                                   217016104
                      -----------------------------------
                                (CUSIP Number)


Check the following box if a fee is being paid with this statement [X]. (A fee
is not required only if the filing person: (1) has a previous statement on file
reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7).

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

                               PAGE 1 OF 11 PAGES
<PAGE>
 
- ---------------------------                       ------------------------------
CUSIP No. 217016104                   13G              Page  2  of  11  Pages
- ---------------------------                       ------------------------------
- --------------------------------------------------------------------------------
  1  NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
     
     John Hancock Mutual Life Insurance Company
     I.R.S. No. 04-1414660
- --------------------------------------------------------------------------------
  2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*     (a)  [_]
                                                           (b)  [_] 
     N/A
- --------------------------------------------------------------------------------
  3  SEC USE ONLY


- --------------------------------------------------------------------------------
  4  CITIZENSHIP OR PLACE OF ORGANIZATION
     
     Commonwealth of Massachusetts
- --------------------------------------------------------------------------------
               5  SOLE VOTING POWER
   Number of   
    Shares        -0-
              ------------------------------------------------------------------
 Beneficially  6  SHARED VOTING POWER
   Owned by    
     Each         -0-
              ------------------------------------------------------------------
   Reporting   7  SOLE DISPOSITIVE POWER
    Person     
     With         -0-
              ------------------------------------------------------------------
               8  SHARED DISPOSITIVE POWER
 
                  -0-
- --------------------------------------------------------------------------------
  9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
     
     None, except through its indirect, wholly-owned subsidiaries, 
     NM Capital Management, Inc. and John Hancock Advisers, Inc.
- --------------------------------------------------------------------------------
 10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
     
     N/A
- --------------------------------------------------------------------------------
 11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
     
     See line 9, above.
- --------------------------------------------------------------------------------
 12  TYPE OF REPORTING PERSON*
     
     IC, BD, IA, HC
- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               PAGE 2 OF 11 PAGES
<PAGE>
 
- ---------------------------                       ------------------------------
CUSIP No. 217016104                   13G              Page  3  of  11  Pages
- ---------------------------                       ------------------------------
- --------------------------------------------------------------------------------
  1  NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
     
     John Hancock Subsidiaries, Inc.
     I.R.S. No. 04-2687223
- --------------------------------------------------------------------------------
  2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*     (a)  [_]
                                                           (b)  [_]  
     N/A
- --------------------------------------------------------------------------------
  3  SEC USE ONLY


- --------------------------------------------------------------------------------
  4  CITIZENSHIP OR PLACE OF ORGANIZATION
     
     Delaware
- --------------------------------------------------------------------------------
               5  SOLE VOTING POWER
   Number of   
    Shares        -0-
              ------------------------------------------------------------------
 Beneficially  6  SHARED VOTING POWER
   Owned by    
     Each         -0-
              ------------------------------------------------------------------
   Reporting   7  SOLE DISPOSITIVE POWER
    Person     
     With         -0-
              ------------------------------------------------------------------
               8  SHARED DISPOSITIVE POWER
               
                  -0-
- --------------------------------------------------------------------------------
  9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
    
     None, except through its indirect, wholly-owned subsidiaries,
     NM Capital Management, Inc. and John Hancock Advisers, Inc.
- --------------------------------------------------------------------------------
 10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
    
     N/A
- --------------------------------------------------------------------------------
 11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
    
     See line 9, above.
- --------------------------------------------------------------------------------
 12  TYPE OF REPORTING PERSON*
     
     HC
- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
    

                               PAGE 3 OF 11 PAGES
<PAGE>
 
- ---------------------------                       ------------------------------
CUSIP No. 217016104                   13G              Page  4  of  11  Pages
- ---------------------------                       ------------------------------
- --------------------------------------------------------------------------------
  1  NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
     
     John Hancock Asset Management
     I.R.S. No.   04-3279774
- --------------------------------------------------------------------------------
  2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*      (a)  [_]
                                                            (b)  [_] 
     N/A
- --------------------------------------------------------------------------------
  3  SEC USE ONLY


- --------------------------------------------------------------------------------
  4  CITIZENSHIP OR PLACE OF ORGANIZATION
     
     Commonwealth of Massachusetts
- --------------------------------------------------------------------------------
               5  SOLE VOTING POWER
   Number of   
    Shares        -0-
              ------------------------------------------------------------------
 Beneficially  6  SHARED VOTING POWER
   Owned by    
     Each         -0-
              ------------------------------------------------------------------
   Reporting   7  SOLE DISPOSITIVE POWER
    Person     
     With         -0-
              ------------------------------------------------------------------
               8  SHARED DISPOSITIVE POWER
               
                  -0-
- --------------------------------------------------------------------------------
  9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
     
     None, except through its indirect, wholly-owned subsidiaries, 
     NM Capital Management, Inc. and John Hancock Advisers, Inc.
- --------------------------------------------------------------------------------
 10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
     
     N/A
- --------------------------------------------------------------------------------
 11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
     
     See line 9, above.
- --------------------------------------------------------------------------------
 12  TYPE OF REPORTING PERSON*
     
     HC
- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
 

                               PAGE 4 OF 11 PAGES
<PAGE>
 
- ---------------------------                       ------------------------------
CUSIP No. 217016104                   13G              Page  5  of  11  Pages
- ---------------------------                       ------------------------------
- --------------------------------------------------------------------------------
  1  NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
     
     The Berkeley Financial Group
     I.R.S. No. 04-3145626
- --------------------------------------------------------------------------------
  2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*      (a)  [_]
                                                            (b)  [_] 
     N/A
- --------------------------------------------------------------------------------
  3  SEC USE ONLY


- --------------------------------------------------------------------------------
  4  CITIZENSHIP OR PLACE OF ORGANIZATION
     
     Commonwealth of Massachusetts
- --------------------------------------------------------------------------------
               5  SOLE VOTING POWER
   Number of   
    Shares        -0-
              ------------------------------------------------------------------
 Beneficially  6  SHARED VOTING POWER
   Owned by    
     Each         -0-
              ------------------------------------------------------------------
   Reporting   7  SOLE DISPOSITIVE POWER
    Person     
     With         -0-
              ------------------------------------------------------------------
               8  SHARED DISPOSITIVE POWER
               
                  -0-
- --------------------------------------------------------------------------------
  9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
     
     2,547,329 : 2,470,139 through its direct, wholly-owned subsidiary, 
     NM Capital Management, Inc. and 77,100 through its direct, wholly-owned
     subsidiary, John Hancock Advisers, Inc.
- --------------------------------------------------------------------------------
 10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
     
     N/A
- --------------------------------------------------------------------------------
 11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
     
     6.9%
- --------------------------------------------------------------------------------
 12  TYPE OF REPORTING PERSON*
     
     HC
- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!
 

                               PAGE 5 OF 11 PAGES
<PAGE>
 
- ---------------------------                       ------------------------------
CUSIP No. 217016104                   13G              Page  6  of  11  Pages
- ---------------------------                       ------------------------------
- --------------------------------------------------------------------------------
  1  NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
     
     NM Capital Management, Inc.
     I.R.S. No. 85-0268885
- --------------------------------------------------------------------------------
  2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*      (a)  [_]
                                                            (b)  [_] 
     N/A
- --------------------------------------------------------------------------------
  3  SEC USE ONLY


- --------------------------------------------------------------------------------
  4  CITIZENSHIP OR PLACE OF ORGANIZATION
     
     New Mexico
- --------------------------------------------------------------------------------
               5  SOLE VOTING POWER
   Number of   
    Shares        1,007,675 
              ------------------------------------------------------------------
 Beneficially  6  SHARED VOTING POWER
   Owned by    
     Each         -0-      
              ------------------------------------------------------------------
   Reporting   7  SOLE DISPOSITIVE POWER
    Person     
     With         2,470,139 
              ------------------------------------------------------------------
               8  SHARED DISPOSITIVE POWER
               
                  -0-
- --------------------------------------------------------------------------------
  9  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
     
     2,470,139
- --------------------------------------------------------------------------------
 10  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
     
     N/A
- --------------------------------------------------------------------------------
 11  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
          
     6.7%
- --------------------------------------------------------------------------------
 12  TYPE OF REPORTING PERSON*
     
     IA
- --------------------------------------------------------------------------------
                     *SEE INSTRUCTIONS BEFORE FILLING OUT!

                               PAGE 6 OF 11 PAGES
<PAGE>
 
     The original statement shall be signed by each person on whose behalf the
statement is filed or his authorized representative.  If the statement is signed
on behalf of a person by his authorized representative other than an executive
officer or general partner of the filing person, evidence of the
representative's authority to sign on behalf of such person shall be filed with
the statement, provided, however, that a power of attorney for this purpose
which is already on file with the Commission may be incorporated by reference.
The name and any title of each person who signs the statement shall be typed or
printed beneath his signature.

Note: Six copies of this statement, including all exhibits, should be filed
      with the Commission.

    Attention:  Intentional misstatements or omissions of fact constitute
                Federal criminal violations (See 18 U.S.C. 1001)


     Item 1(a) Name of Issuer:
               -------------- 
               Adolph Coors Company

     Item 1(b) Address of Issuer's Principal Executive Offices:
               -----------------------------------------------
               (BC310) P.O. Box 4030
               Golden, CO 80401-0030
 
     Item 2(a) Name of Person Filing:
               ---------------------
               This filing is made on behalf of John Hancock Mutual Life
               Insurance Company("JHMLICO"), JHMLICO's direct, wholly-owned
               subsidiary, John Hancock Subsidiaries, Inc.("JHSI"), JHSI's
               direct, wholly-owned subsidiary, John Hancock Asset
               Management("JHAM"), JHAM's wholly-owned subsidiary, The Berkeley
               Financial Group ("TBFG") and TBFG's direct, wholly-owned
               subsidiary, NM Capital Management, Inc.("NM").
                                                                           
 
     Item 2(b) Address of the Principal Offices:
               --------------------------------
               The principal business offices of JHMLICO, JHSI and JHAM are
               located at John Hancock Place, P.O. Box 111, Boston, MA 02117.
               The principal business offices of TBFG is located at 101
               Huntington Avenue, Boston, Massachusetts 02199. The principal
               business office of NM is 6501 Americas Parkway, Suite 950,
               Albuquerque, NM 87110-5372.
 
     Item 2(c) Citizenship:
               -----------
               JHMLICO, JHAM and TBFG were organized and exist under the laws of
               the Commonwealth of Massachusetts. JHSI was organized and exists
               under the laws of the State of Delaware. NM was organized and
               exists under the laws of the State of New Mexico.
 
     Item 2(d) Title of Class of Securities:
               ---------------------------- 
               Common Stock Class B
  
     Item 2(e) CUSIP Number:
               ------------ 
               217016104

     Item 3    If the Statement is being filed pursuant to Rule 13d-1(b), or 
               -------------------------------------------------------------  
               13d-2(b), check whether the person filing is a:
               ----------------------------------------------  

               JHMLICO:  (a) (X) Broker or Dealer registered under (S)15 of the
                                 Act.

                         (c) (X) Insurance Company as defined in (S)3(a)(19) of
                                 the Act.

                         (e) (X) Investment Adviser registered under (S)203 of
                                 the Investment Advisers Act of 1940.
 

                               PAGE 7 OF 11 PAGES
<PAGE>
 
                         (g) (X) Parent Holding Company, in accordance with
                                 (S)240.13d-1(b)(ii)(G).
 
                JHSI     (g) (X) Parent Holding Company, in accordance with
                                 (S)240.13d-1(b)(ii)(G).
 
                JHAM     (g) (X) Parent Holding Company, in accordance with
                                 (S)240.13d-1(b)(ii)(G).
 
                TBFG     (g) (X) Parent Holding Company, in accordance with
                                 (S)240.13d-1(b)(ii)(G).
 
                NM       (e) (X) Investment Adviser registered under (S)203 of
                                 the Investment Advisers Act of 1940.
 
     Item 4     Ownership:
                ---------
 
                (a)    Amount Beneficially Owned: NM beneficially owns 2,470,139
                       -------------------------
                       shares of Common Stock in various advisory accounts. In
                       addition to the shares owned by NM, John Hancock
                       Advisers, Inc. ("JHA"), an Investment Adviser registered
                       under (S)203 of the Investment Advisers Act of 1940 and a
                       direct, wholly-owned subsidiary of TBFG, beneficially
                       owns 77,100 shares of Common Stock. Through their parent-
                       subsidiary relationship to NM and JHA, JHMLICO, JHSI,
                       JHAM and TBFG have indirect, beneficial ownership of
                       these same shares.

                       The JHA shares are held by the:
 
                       John Hancock Special Value Fund, an open-end diversified
                       management company registered under (S)8 of the
                       Investment Company Act. Under an Advisory Agreement dated
                       October 1, 1993, JHA has beneficial ownership of the
                       64,000 shares held in the fund.
                               
                       John Hancock Institutional Series Trust - John Hancock
                       Fundamental Value Fund an open-end diversified management
                       company registered under (S)8 of the Investment Company
                       Act. Under an Advisory Agreement dated April 3, 1995, JHA
                       has beneficial ownership of the 13,100 shares held in the
                       fund.


                (b)    Percent of Class:
                       ----------------
                       TBFG - 6.9%
                       NM   - 6.7%
 
                (c)    (i)    sole power to vote or to direct the vote:
                              NM  - 1,007,675
                              JHA -    77,100

                       (ii)   shared power to vote or to direct the vote: -0-

                       (iii)  sole power to dispose or to direct the disposition
                              of: 
                              NM  - 2,470,139 
                              JHA -    77,100

                       (iv)   shared power to dispose or to direct the
                              disposition of: -0-

                               PAGE 8 OF 11 PAGES
<PAGE>
 
     Item 5     Ownership of Five Percent or Less of a Class:
                -------------------------------------------- 
                Not applicable.


     Item 6     Ownership of More than Five Percent on Behalf of Another Person:
                --------------------------------------------------------------- 
                See Item 4(a).

     Item 7     Identification and Classification of the Subsidiary which
                ---------------------------------------------------------  
                Acquired the Security Being Reported on by the Parent Holding
                ------------------------------------------------------------- 
                Company:
                -------
                See Items 2(a), 3 and 4.

     Item 8     Identification and Classification of Members of the Group:
                --------------------------------------------------------- 
                Not applicable.

     Item 9     Notice of Dissolution of a Group:
                -------------------------------- 
                Not applicable.

     Item 10    Certification:
                ------------- 

                By signing below the undersigned certifies that, to the best of
                its knowledge and belief, the securities referred to above were
                acquired in the ordinary course of business and were not
                acquired for the purpose of and do not have the effect of
                changing or influencing the control of the issuer of such
                securities and were not acquired in connection with or as a
                participant in any transaction having such purpose or effect.

                               PAGE 9 OF 11 PAGES
<PAGE>
 
                                   SIGNATURE

     After reasonable inquiry and to the best of its knowledge and belief, each
of the undersigned certifies that the information set forth in this statement is
true, complete and correct.
 



                                   JOHN HANCOCK MUTUAL LIFE INSURANCE COMPANY

                                   By:    /s/ John T. Farady
                                       --------------------------------------
                                   Name:  John T. Farady
                                        -------------------------------------
Dated:  January 24, 1996           Title: Senior Vice President & Treasurer
       -------------------               ------------------------------------



                                   JOHN HANCOCK SUBSIDIARIES, INC.

                                   By:    /s/ John T. Farady
                                       --------------------------------------
                                   Name:  John T. Farady
                                        -------------------------------------
Dated:  January 24, 1996           Title: Treasurer
       -------------------               ------------------------------------



                                   JOHN HANCOCK ASSET MANAGEMENT

                                   By:    /s/ James H. Young
                                       --------------------------------------
                                   Name:  James H. Young
                                        -------------------------------------
Dated:  January 23, 1996           Title: Secretary
       -------------------               ------------------------------------


                                   THE BERKELEY FINANCIAL GROUP

                                   By:    /s/ Susan S. Newton
                                       --------------------------------------
                                   Name:  Susan S. Newton
                                        -------------------------------------
Dated:  January 24, 1996           Title: Vice President
       -------------------               ------------------------------------

                                   NM CAPITAL MANAGEMENT, INC.

                                   By:    /s/ Susan S. Newton
                                       --------------------------------------
                                   Name:  Susan S. Newton
                                        -------------------------------------
Dated:  January 24, 1996           Title: Assistant Secretary
       -------------------               ------------------------------------ 

                              PAGE 10 OF 11 PAGES
<PAGE>
 
                                                                EXHIBIT A

                             JOINT FILING AGREEMENT
                             ----------------------


     John Hancock Mutual Life Insurance Company, John Hancock Subsidiaries,
Inc., John Hancock Asset Management, The Berkeley Financial Group and NM Capital
Management, Inc. agree that the Initial Schedule 13G to which this Agreement is
attached, relating to the Class B Common Stock of Adolph Coors Company, is filed
on behalf of each of them.


                                   JOHN HANCOCK MUTUAL LIFE INSURANCE COMPANY
                                   By:    /s/ John T. Farady
                                      ----------------------------------------
                                   Name:  John T. Farady
                                        --------------------------------------
Dated: January 24, 1996            Title: Senior Vice President & Treasurer
      -----------------                  -------------------------------------



                                  JOHN HANCOCK SUBSIDIARIES, INC.
                                  By:    /s/ John T. Farady
                                      ----------------------------------------
                                  Name:  John T. Farady
                                        --------------------------------------
Dated: January 24, 1996           Title: Treasurer
      -----------------                  -------------------------------------



                                  JOHN HANCOCK ASSET MANAGEMENT
                                  By:    /s/ James H. Young
                                      ----------------------------------------
                                  Name:  James H. Young
                                        --------------------------------------
Dated: January 23, 1996           Title: Secretary
      -----------------                  -------------------------------------


                                  THE BERKELEY FINANCIAL GROUP
                                  By:    /s/ Susan S. Newton
                                      ----------------------------------------
                                  Name:  Susan S. Newton
                                        --------------------------------------
Dated: January 24, 1996           Title: Vice President
      -----------------                  -------------------------------------


                                  NM CAPITAL MANAGEMENT, INC.
                                  By:    /s/ Susan S. Newton
                                      ----------------------------------------
                                  Name:  Susan S. Newton
                                        --------------------------------------
Dated: January 24, 1996           Title: Assistant Secretary
      -----------------                  -------------------------------------
 

                              PAGE 11 OF 11 PAGES


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