COORS ADOLPH CO
10-Q, 1996-05-15
MALT BEVERAGES
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                U.S. SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C.  20549

                                  FORM 10-Q

[X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES       
            EXCHANGE ACT OF 1934 

                       For Quarter ended March 31, 1996

                                       OR

[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE                 
            SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)   
                               
                          Commission file number 0-8251

                              ADOLPH COORS COMPANY                             
                     (Exact name of registrant as specified in its charter)

            COLORADO                                84-0178360                 
      (State or other jurisdiction of         (I.R.S. Employer Identification
No.)
 incorporation or organization)

             Golden, Colorado                                       80401      
    
 (Address of principal executive offices)                         (Zip Code)

                                  303-279-6565                                 
                      (Registrant's telephone number, including area code) 
         
Securities registered pursuant to Section 12(b) of the Act:
                                     
    Title of each class             Name of each exchange on which registered 
           None                                      None                      
             
Securities registered pursuant to Section 12(g) of the Act:

               Class B Common Stock (non-voting), no par value                 
                                    (Title of class)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days. 

                           YES [X]  NO [ ]  

State the aggregate market value of the voting stock held by non-affiliates of
the registrant:  All voting shares are held by Adolph Coors, Jr. Trust.

Indicate the number of shares outstanding of each of the registrant's 
classes of common stock, as of May 13, 1996:  

                     Class A Common Stock -  1,260,000 shares
                     Class B Common Stock - 36,751,976 shares<PAGE>
           PART I. FINANCIAL INFORMATION

Item 1.  Financial Statements

<TABLE>
<CAPTION>

                   ADOLPH COORS COMPANY AND SUBSIDIARIES
                     CONSOLIDATED STATEMENT OF INCOME

                                               Thirteen weeks ended
                                             -----------------------
                                              March 31,     March 26,          
                                                  1996          1995  
                                             ---------     ---------
                                      (In thousands, except per share data)
<S>                                             <C>           <C>
SALES                                        $ 448,428     $ 429,510 
Less - federal and state excise taxes       (   79,699)   (   81,117)
                                             ---------     ---------
NET SALES                                      368,729       348,393 
                                             ---------     ---------
Costs and expenses:        
  Cost of goods sold                           260,777       236,964 
  Marketing, general and administrative        108,112       107,354 
  Research and project development               2,363         3,599
                                             ---------     ---------
    Total operating expenses                   371,252       347,917
                                             ---------     ---------
OPERATING INCOME (LOSS)                     (    2,523)          476 

Other income (expense) - net                (    2,584)   (    2,041)  
                                             ---------     ---------
Income (loss) before income taxes           (    5,107)   (    1,565)
 
Income tax expense (benefit)                (    2,100)   (      648)
                                             ---------     ---------
NET INCOME (LOSS)                           ($   3,007)   ($     917)
                                             =========     =========

NET INCOME (LOSS) PER SHARE OF COMMON STOCK ($    0.08)   ($    0.02)
                                             =========     =========
Weighted average number of outstanding 
  shares of common stock                        38,012        38,328  
                                             =========     =========
Cash dividends declared and paid per share  
  of common stock                            $   0.125     $   0.125 
                                             =========     =========
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                       ADOLPH COORS COMPANY AND SUBSIDIARIES
                            CONSOLIDATED BALANCE SHEET


                                              March 31,   December 31,         
                                                  1996           1995          
                                           -----------    -----------
                                                 (In thousands)

ASSETS
<S>                                              <C>            <C>
CURRENT ASSETS:
  Cash and cash equivalents                $    16,245    $    32,386 
  Accounts and notes receivable                118,088        116,755
    
  Inventories:  
    Finished                                    50,633         58,486 
    In process                                  28,010         28,787 
    Raw materials                               26,982         37,298 
    Packaging materials                         17,545         14,854 
                                           -----------    -----------
  Total inventories                            123,170        139,425 

  Other assets                                  68,745         73,954 
                                           -----------    -----------
    Total current assets                       326,248        362,520 
                                           -----------    -----------

PROPERTIES, at cost, less accumulated
  depreciation, depletion and amortization
  of $1,244,941 in 1996 and $1,219,473
  in 1995                                      876,250        887,409

OTHER ASSETS                                   138,500        136,928 
                                           -----------    -----------
    TOTAL ASSETS                           $ 1,340,998    $ 1,386,857 
                                           ===========    ===========
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                       ADOLPH COORS COMPANY AND SUBSIDIARIES
                            CONSOLIDATED BALANCE SHEET


                                               March 31,     December 31,
                                                   1996             1995 
                                            -----------      -----------
                                                   (In thousands)

LIABILITIES AND SHAREHOLDERS' EQUITY
<S>                                               <C>              <C>
CURRENT LIABILITIES:  
  Current portion of long-term debt         $    36,000      $    36,000
  Accounts payable                              125,878          132,349
  Accrued expenses and other liabilities        124,598          155,314
                                            -----------      -----------
      Total current liabilities                 286,476          323,663
                                            -----------      -----------
LONG-TERM DEBT                                  195,000          195,000

DEFERRED TAX LIABILITY                           69,190           69,916

OTHER LONG-TERM LIABILITIES                     103,307          103,262
                                            -----------      -----------
      Total liabilities                         653,973          691,841
                                            -----------      -----------
SHAREHOLDERS' EQUITY:
  Capital stock:
    Preferred stock, non-voting, $1 par 
    value (authorized: 25,000,000 shares;
    issued: none)                                    --               --

    Class A common stock, voting, $1 par value
    (authorized and issued: 1,260,000 shares)     1,260            1,260

    Class B common stock, non-voting, no par
    value, $0.24 stated value (authorized:
    100,000,000 shares; issued: 36,753,476
    in 1996 and 36,736,512 in 1995)               8,751            8,747
                                            -----------      -----------
      Total capital stock                        10,011           10,007

  Paid-in capital                                34,003           33,719
  Retained earnings                             639,799          647,530
  Foreign currency translation adjustment         3,212            3,760
                                            -----------      -----------
      Total shareholders' equity                687,025          695,016
                                            -----------      -----------
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY  $ 1,340,998      $ 1,386,857
                                            ===========      ===========
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                   ADOLPH COORS COMPANY AND SUBSIDIARIES
                   CONSOLIDATED STATEMENT OF CASH FLOWS

                                            For the thirteen weeks ended
                                            ----------------------------
                                               March 31,        March 26,
                                                   1996             1995 
                                            -----------       ----------
                                                   (In thousands)
<S>                                               <C>            <C> 
Cash flows from operating activities:
  Net income (loss)                         ($    3,007)     ($      917)
  Adjustments to reconcile net income  
   (loss) to net cash (used) provided by
   operating activities:
     Depreciation, depletion and 
       amortization                              28,905           30,179
     Change in accumulated deferred  
       income taxes                         (       726)           2,089 
     (Gain) loss on sale or abandonment 
       of properties                              1,528      (     1,959)
     Change in current assets and current                      
       liabilities                          (    18,437)     (    55,813)
     Change in non-current liabilities 
       and other                            (     1,886)     (       975)
                                             ----------       ---------- 
      Net cash (used) provided by
        operating activities                      6,377      (    27,396)
                                             ----------       ----------
Cash flows from investing activities:
  Additions to properties                   (    20,459)     (    32,573)
  Proceeds from sale of properties                1,523            2,492
  Other                                           1,429      (       938)
                                             ----------       ----------
      Net cash used in investing
        activities                          (    17,507)     (    31,019)
                                             ----------       ----------
Cash flows from financing activities: 
  Issuance of stock under stock plans               287               31
  Dividends paid                            (     4,751)     (     4,791)
  Short-term borrowings                              --           44,500
                                             ----------       ----------
      Net cash (used) provided by
        financing activities                (     4,464)          39,740 
                                             ----------       ----------
Cash and cash equivalents:
  Net decrease in cash and cash
    equivalents                             (    15,594)     (    18,675)
  Effect of exchange rate changes on 
    cash and cash equivalents                      (547)              87
  Balance at beginning of year                   32,386           27,168
                                             ----------       ----------
  Balance at end of quarter                  $   16,245       $    8,580
                                             ==========       ==========
</TABLE>
<PAGE>
Item 2.  Management's Discussion and Analysis of Financial                     
         Condition and Results of Operations

Quarterly Calendar Change:
- --------------------------
In 1996, Adolph Coors Company (ACC or the Company) changed its reporting 
calendar to a 12-period fiscal year from the 13-period fiscal year that was 
used in 1995 and prior years. The 1996 fiscal year is composed of four 
13-week quarters. The 1995 fiscal year, prior to restatement, was composed of
a 12-week first quarter, a 12-week second quarter, a 16-week third quarter 
and a 13-week fourth quarter.  After restatement, the first, second and third
quarters of 1995 were 13-weeks and the fourth quarter of 1995 was 14-weeks. 
The principal reason for the change was to create fiscal quarters that are 
similar to a calendar year and thus more comparable to the reporting 
practices of other consumer-product companies. The 1995 financial information
has been restated to conform with 1996 presentation.  The restatement of the 
Consolidated Income Statements for the four individual quarters of 1995 is 
included as a part of this filing.

Sales and Volume:
- -----------------
The Company reported net sales of $368.7 million for the first quarter of 1996,
a 5.8% increase from the same period a year earlier.  ACC's principal 
subsidiary, Coors Brewing Company (CBC), reported malt beverage sales of 
4,273,000 barrels in the first quarter of 1996, compared to 4,250,000 barrels
sold in the first quarter of 1995, an increase of 0.5%.  The 1996 net sales 
increase was primarily due to price increases which occurred in the fourth 
quarter of 1995 and the first quarter of 1996. Also contributing to 
increased net sales were lower price promotions and proportionally higher 
export sales, which offer greater net revenue per barrel than domestic volume.

Gross Profit:
- -------------
Gross profit decreased $3.5 million, or 3.1%, for the first quarter of 1996
compared to the first quarter of 1995. Gross profit as a percent of net sales
decreased to 29.3% in the first quarter of 1996 from 32.0% a year earlier. The
decline in gross profit for the first quarter of 1996 was primarily the result
of an increase in cost of goods sold related to one-time costs associated with
depleting and abandoning old packaging inventories and preparation of the
Company's operations for the summer season. The costs of preparing for the peak
summer season included costs of new brands and packages, packaging equipment
overhauls and the abandonment of certain equipment in the Company's container
operations. Additionally, gross profit was lower because of increases in
utilities and costs of paper packaging, primarily corrugated.

Operating Income:
- -----------------
The Company reported an operating loss of $2.5 million in the first quarter of
1996 compared to operating income of $0.5 million a year earlier. The decrease
in operating income was primarily the result of lower gross profit.

Marketing, general and administrative expenses increased $0.8 million over the
first quarter of 1995. While total marketing expenses decreased slightly, the 
mix of spending reflected a shift to Original Coors and Coors Light from 
Zima, Artic Ice and Artic Ice Light. Selling expenses increased in the first 
quarter of 1996 compared to the first quarter of 1995 primarily because of 
increased field sales staffing, training and on-premise business development. 
Other general and administrative expenses for the first quarter of 1996 were 
substantially unchanged compared to a year earlier. Research and project 
development expenses decreased $1.2 million or 34% compared to the first 
quarter of 1995 due to a planned reduction in project development expense 
for facilities and equipment.  First quarter 1996, expense for the research 
of new products, packages and other materials was unchanged from a year earlier.
                                                  

Non-Operating Expenses:
- -----------------------
Net interest expense increased $0.9, or 42%, compared to the first quarter of
1995. The increase in interest expense was primarily due to a $56-million net
increase in long-term debt that was the result of a $100-million private
placement of Senior Notes and a $44-million scheduled principal payment on the
Company's medium-term notes. Both transactions occurred in the third quarter of
1995.
 
Effective Tax Rate:
- -------------------
The consolidated effective tax rate for the first quarter of 1996 was 41.1%
compared to 41.4% for the same period in 1995.

Net Income:
- -----------
The consolidated net loss for the first quarter of 1996 was $3.0 million ($0.08
per share) compared to $0.9 million loss ($0.02 per share) a year earlier.

Working Capital Changes:
- ------------------------
Consolidated working capital at March 31, 1996, increased $0.9 million from
year-end 1995, primarily because of a $30.7 million decrease in accounts payable
and accrued expenses. These decreases were largely offset by a reduction in
inventories that was caused by seasonal decreases in finished goods and raw
materials (primarily barley). The reductions in accounts payable and accrued
expenses reflect seasonal decreases in year-end vendor payables as well as a
contribution to the Company's retirement plan. 

Cash (Used) Provided by Operating Activities:
- ---------------------------------------------
Net cash provided by operating activities for the first quarter of 1996 was $6.4
million compared to $27.4 million of net cash used in operating activities in
1995. The principal difference between the two time periods was the greater use
of cash in the first quarter of 1995 to pay accounts payable outstanding at 
the end of 1994.  Accounts payable were unusually high at the end of 1994 due 
to amounts owed to advertising agencies and the American National Can joint 
venture. 

Cash Used in Investing Activities:
- ---------------------------------- 
Property additions in the first quarter of 1996 declined $12.1 million to $20.5
million compared to the same period a year ago. The decrease reflects the impact
of lower 1996 annual planned capital expenditures (including contributions to 
the container joint ventures for capital improvements) of approximately $100 
million compared with annual capital expenditures of $145.8 million in 1995. 
The expected decrease for 1996 is the result of the completion of several 
plant capacity projects in 1995 and reflects the Company's intention to 
manage capital expenditures and cash more aggressively through a variety of 
means, including asset sales, lease financing and joint ventures. In addition
to the Company's 1996 planned capital expenditures, strategic investments 
will be considered on a case-by-case basis.

Cash (Used) Provided by Financing Activities:
- ---------------------------------------------
The principal financing activity in the first quarter of 1996 was $4.8 million
of dividends paid to shareholders. A similar amount was paid to shareholders in
the first quarter of 1995. The 1995 financing activities also included $44.5
million in short-term borrowings under ACC's line of credit and were primarily
used to reduce accounts payable.

Significant Events:
- -------------------
In connection with its pending legal proceedings with Molson Breweries of Canada
Limited, the Company received a cash payment for past due royalties and interest
totaling $5.7 million (net of $0.6 million of withholding taxes) during the 
first quarter of 1996. The obligation of Molson to make this payment will be 
a subject of the arbitration proceedings that are scheduled to begin in May 
1996. The Company expects final resolution of this issue in 1996.

Outlook:
- --------
The first quarter, with historically lower volume, has not generally been a good
indicator of annual results. The second and third quarters, which include the
peak summer volume months, traditionally generate the greatest share of the
Company's annual operating income. Therefore, as previously disclosed, the
Company believes 1996 annual financial performance can improve over 1995. In
order to improve its financial performance, the Company must increase premium
beverage volume, achieve modest price increases for its products and reduce its
overall cost structure.

Consistent with industry pricing trends, the Company raised prices in most of 
its U.S. markets in the fourth quarter of 1995 and the first quarter of 1996.
Although the Company continues to believe that industry prices will more closely
track inflation in 1996, it cannot predict the degree to which pricing will be
eroded by discounting or the impact that higher prices will have on total volume
or consumers trading down to lower-margin products.

Trends early in 1996 indicate that packaging and commodities costs will be
stable. Additionally, benefits are expected from 1995 cost structure 
improvements that included outsourcing, certain restructuring efforts, 
selected payroll-related changes and additional container efficiencies. 

Total annual interest expense in 1996 is expected to be higher than in 1995 as
a result of the $100-million private placement of Senior Notes that closed in
July 1995.

Cautionary Statement:
- ---------------------
The "Outlook" section of this report contains "forward-looking statements" 
within the meaning of the federal securities laws. These statements are 
subject to risks and uncertainties that could cause actual results to differ 
materially from those expressed in or implied by the statements. The most 
important factors that could prevent the Company from achieving its goals - 
and cause actual results to differ materially from those expressed in 
forward-looking statements - include, but are
not limited to the following:
     -- the ability of the Company and its distributors to develop and execute 
        effective marketing and sales strategies for Coors products
     -- the potential erosion of recent price increases through discounting
     -- a potential shift in consumer preferences toward lower-priced products 
        in response to price increases
     -- changes in the cost of aluminum, paper packaging and other raw         
        materials
     -- an inability to reduce the Company's manufacturing and overhead cost   
        structure to a more competitive level.

These and other risks and uncertainties affecting the Company are discussed in
greater detail in the Company's 1995 Form 10-K filed with the Securities and
Exchange Commission.

These statements should be read in conjunction with the financial statements and
notes thereto included in the Company's Form 10-K for the year ended December 
31, 1995.  The accompanying financial statements have not been examined by the
Company's independent accountants in accordance with generally accepted auditing
standards, but in the opinion of management of Adolph Coors Company, such
financial statements include all adjustments necessary to present fairly the
Company's financial position and results of operations.  The results of
operations for the 13 weeks ended March 31, 1996, may not be indicative of
results that may be expected for the year ending December 29, 1996.
<PAGE>
                     
PART II.  OTHER INFORMATION

Item 1.  Legal Proceedings
     None.
<PAGE>
Item 5. Other Information
                  ADOLPH COORS COMPANY AND SUBSIDIARIES
                 SUMMARY OF OPERATIONS RESTATED FOR 1995


                   Thirteen    Thirteen    Thirteen    Fourteen   Fifty-three
                   Wks Ended   Wks Ended   Wks Ended   Wks Ended  Wks Ended
                  ----------  ----------  -----------  ---------  -----------
                   March 26,   June 25,     Sept 24,    Dec 31,     Dec 31,
                    1995         1995        1995         1995         1995    
                   ---------  ----------   -----------  ---------- ----------  
                                (In thousands, except per share data)          
 
Barrels of malt
 beverages sold       4,250        5,542       5,540        4,980       20,312
                   ==========   =========    ==========   ========= ==========

SALES            $  429,510   $  562,550   $  559,946   $ 508,589  $2,060,595 
Less: federal
 and state 
 excise taxes     (  81,117)  (  105,110)  (  104,594) (   94,395) (  385,216)
                   ---------    --------      -------     -------    ---------
NET SALES           348,393      457,440      455,352     414,194   1,675,379

Costs and expenses:
 Cost of goods sold 236,964      282,964      289,095     282,740   1,091,763
 Marketing, general 
   and admin        107,354      132,591      133,031     130,527     503,503
 Research and project
   development        3,599        3,653        3,802       4,331      15,385
 Special credit          --           --           --   (  15,200) (   15,200) 
                  ---------    ---------    ----------   ---------   ---------
  Total operating
    expenses        347,917      419,208       425,928    402,398   1,595,451
                   --------     --------     ---------   --------   ---------
OPERATING INCOME        476       38,232        29,424     11,796      79,928 

Other income
  (expense)-net   (   2,041)  (    1,340)   (    1,706)(    1,563)  (   6,650) 
                    --------     --------     ---------   --------    -------- 
Income (loss) before 
  income taxes    (   1,565)      36,892        27,718     10,233      73,278

Income tax expense
  (benefit)       (     648)      15,448        11,226      4,074      30,100
                   ---------   ---------     ---------   --------    --------
NET INCOME (LOSS) ($    917)  $   21,444    $   16,492   $  6,159  $   43,178
                    ========    ========      ========   ========   =========

NET INCOME (LOSS)
  PER SHARE OF
  COMMON STOCK    ($   0.02)  $     0.56    $     0.43   $   0.16  $     1.13
                    ========    ========      ========    =======    ========

Weighted average
 number of outstand-
 ing shares of
 common stock         38,328       38,352        38,115    37,925      38,170
                    ========     ========     =========   =======    ========
Cash dividends
 declared and paid 
 per share of
 common stock      $   0.125   $    0.125   $     0.125  $  0.125  $    0.500
                     ========    =========      =======    =======    =======
     

Item 6.  Exhibits and Reports on Form 8-K.

(b)  Reports on Form 8-K

     None.
<PAGE>
Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized. 


                                  ADOLPH COORS COMPANY




                                  By /s/ Timothy V. Wolf                
                                  --------------------------------
                                  Timothy V. Wolf
                                  Vice President, Treasurer,
                                  Chief Financial Officer
                                  (Principal Financial Officer)
                                  (Principal Accounting Officer)


May 14, 1996
<PAGE>

<TABLE> <S> <C>

<ARTICLE> 5
<CIK> 0000024545
<NAME> ADOLPH COORS COMPANY
<MULTIPLIER> 1,000
<CURRENCY> US DOLLAR
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-29-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<EXCHANGE-RATE>                                      1
<CASH>                                           16245
<SECURITIES>                                         0
<RECEIVABLES>                                   118088
<ALLOWANCES>                                         0
<INVENTORY>                                     123170
<CURRENT-ASSETS>                                326248
<PP&E>                                          876250
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                 1340998
<CURRENT-LIABILITIES>                           286476
<BONDS>                                         195000
<COMMON>                                         10011
                                0
                                          0
<OTHER-SE>                                      687025
<TOTAL-LIABILITY-AND-EQUITY>                   1340998
<SALES>                                         368729
<TOTAL-REVENUES>                                368729
<CGS>                                           260777
<TOTAL-COSTS>                                   371252
<OTHER-EXPENSES>                                  2584
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   0
<INCOME-PRETAX>                                 (5107)
<INCOME-TAX>                                      2100
<INCOME-CONTINUING>                             (3007)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    (3007)
<EPS-PRIMARY>                                   (0.08)
<EPS-DILUTED>                                   (0.08)
        

</TABLE>


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