COORS ADOLPH CO
10-Q, 1997-11-12
MALT BEVERAGES
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                   U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

                                    FORM 10-Q

[X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
      SECURITIES EXCHANGE ACT OF 1934

                       For Quarter ended September 28, 1997

                                       OR

[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
      SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)

                            Commission file number 0-8251

                                 ADOLPH COORS COMPANY
         (Exact name of registrant as specified in its charter)

           COLORADO                             84-0178360
(State or other jurisdiction of      (I.R.S. Employer Identification No.)
 incorporation or organization)

            Golden, Colorado                        80401
(Address of principal executive offices)          (Zip Code)

                                  303-279-6565
              (Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

    Title of each class            Name of each exchange on which registered
           None                                      None

Securities registered pursuant to Section 12(g) of the Act:

              Class B Common Stock (non-voting), no par value
                             (Title of class)

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has 
been subject to such filing requirements for the past 90 days.

                           YES [X]  NO [ ]

State the aggregate market value of the voting stock held by non-affiliates 
of the registrant:  All voting shares are held by Adolph Coors, Jr. Trust.

Indicate the number of shares outstanding of each of the
registrant's classes of common stock, as of November 7, 1997:

                     Class A Common Stock -    1,260,000 shares
                     Class B Common Stock -   35,807,356 shares

PART I.  FINANCIAL INFORMATION (UNAUDITED)

Item 1.  Financial Statements

                   ADOLPH COORS COMPANY AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF INCOME

                                                  Thirteen weeks ended
                                             September 28,   September 29,
                                                     1997            1996
                                         (In thousands, except per share data)

Sales - domestic and international           $    593,953    $    557,177
Less:  beer excise taxes                         (104,254)       (101,227)

Net sales                                         489,699         455,950

Costs and expenses:
  Cost of goods sold                              298,769         291,094
  Marketing, general and administrative           155,273         134,743
  Research and project development                  3,998           3,124
  Special (credit) charge - net                        --          (6,712)

   Total operating expenses                       458,040         422,249

Operating income                                   31,659          33,701

Other income (expense) - net                         (519)         (1,503)

Income before income taxes                         31,140          32,198

Income tax expense                                 13,701          13,523

Net income                                   $     17,439    $     18,675

Net income per common share                  $       0.47    $       0.49

Weighted average number of outstanding
 common shares                                     37,077          38,018

Cash dividends declared and paid per
 common share                                $      0.150    $      0.125

See notes to consolidated financial statements.

                   ADOLPH COORS COMPANY AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF INCOME

                                                Thirty-nine weeks ended
                                             September 28,   September 29,
                                                     1997            1996
                                         (In thousands, except per share data)

Sales - domestic and international           $  1,707,422    $  1,625,463
Less:  beer excise taxes                         (297,902)       (292,750)

Net sales                                       1,409,520       1,332,713

Costs and expenses:
  Cost of goods sold                              854,599         863,846
  Marketing, general and administrative           436,878         386,874
  Research and project development                 10,374           8,764
  Special (credit) charge - net                   (31,517)         (1,512)

   Total operating expenses                     1,270,334       1,257,972

Operating income                                  139,186          74,741

Other income (expense) - net                       (2,576)         (6,700)

Income before income taxes                        136,610          68,041

Income tax expense                                 60,108          28,577

Net income                                   $     76,502    $     39,464

Net income per common share                  $       2.05    $       1.04

Weighted average number of outstanding
 common shares                                     37,394          38,014

Cash dividends declared and paid per
 common share                                $      0.400    $      0.375

See notes to consolidated financial statements.

                       ADOLPH COORS COMPANY AND SUBSIDIARIES
                            CONSOLIDATED BALANCE SHEETS

                                            September 28,      December 29,
                                                    1997              1996
                                                     (In thousands)
Assets

Current assets:
  Cash and cash equivalents                 $    143,183       $   110,905
  Accounts and notes receivable, net             140,362           114,343

  Inventories:
    Finished                                      44,962            43,477
    In process                                    22,814            23,157
    Raw materials                                 33,404            40,737
    Packaging materials                            5,659            13,699

  Total inventories                              106,839           121,070

  Other assets                                   171,378            70,324

      Total current assets                       561,762           416,642


Properties, at cost, less accumulated
  depreciation, depletion and amortization
  of $1,394,622 in 1997 and $1,313,709
  in 1996                                        737,565           814,102

Other assets                                     117,805           131,792

  Total assets                              $  1,417,132       $ 1,362,536

See notes to consolidated financial statements.

                       ADOLPH COORS COMPANY AND SUBSIDIARIES
                            CONSOLIDATED BALANCE SHEETS

                                              September 28,    December 29,
                                                      1997            1996
                                                     (In thousands)
Liabilities and shareholders' equity

Current liabilities:
  Accounts payable                            $    129,363     $   123,120
  Accrued expenses and other liabilities           188,339         152,328
  Current portion of long-term debt                 27,500          17,000

      Total current liabilities                    345,202         292,448

Long-term debt                                     145,000         176,000

Deferred tax liability                              76,482          76,083

Other long-term liabilities                        103,464         102,518

  Total liabilities                                670,148         647,049

Shareholders' equity:
  Capital stock:
    Preferred stock, non-voting, $1 par
    value (authorized: 25,000,000 shares;
    issued: none)                                       --              --

    Class A common stock, voting, $1 par value
    (authorized and issued: 1,260,000 shares)        1,260           1,260

    Class B common stock, non-voting, no par
    value, $0.24 stated value (authorized:
    100,000,000 shares; issued: 35,795,425 in
    1997 and 36,662,404 in 1996)                     8,523           8,729

      Total capital stock                            9,783           9,989

  Paid-in capital                                    5,333          31,436
  Retained earnings                                733,507         671,972
  Foreign currency translation adjustment           (1,639)          2,090

      Total shareholders' equity                   746,984         715,487

Total liabilities and shareholders' equity    $  1,417,132     $ 1,362,536

See notes to consolidated financial statements.

                   ADOLPH COORS COMPANY AND SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF CASH FLOWS

                                              For the thirty-nine weeks ended
                                               September 28,     September 29,
                                                       1997              1996
                                                          (In thousands)
Cash flows from operating activities:
  Net income                                   $     76,502      $     39,464
  Adjustments to reconcile net income to
    net cash provided by operating activities:
      Equity in net earnings of joint ventures      (13,979)           (8,733)
      Reserve for joint venture investment           21,978                --
      Depreciation and amortization                  88,263            90,609
      Loss on sale or abandonment of
        properties and intangibles                    5,586             8,145
      Impairment charge                              10,595                --
      Deferred income taxes                         (12,204)           (1,921)
  Change in current assets and current
        liabilities                                  33,251              (173)

       Net cash provided by
         operating activities                       209,992           127,391

Cash flows from investing activities:
  Purchases of investments                         (121,289)               --
  Sales and maturities of investments                27,253                --
  Additions to properties and intangible
    assets                                          (35,563)          (46,276)
  Proceeds from sale of properties and
    intangibles                                       2,994             7,864
  Other                                               7,367               462

      Net cash used in investing activities        (119,238)          (37,950)

Cash flows from financing activities:
  Purchases of stock                                (27,417)           (2,950)
  Dividends paid                                    (14,967)          (14,245)
  Payment of current portion of long-term debt      (20,500)          (36,000)
  Other                                               5,334               459

      Net cash used in financing activities         (57,550)          (52,736)

Cash and cash equivalents:
  Net increase in cash and cash equivalents          33,204            36,705
  Effect of exchange rate changes on
    cash and cash equivalents                          (926)             (235)
  Balance at beginning of year                      110,905            32,386

  Balance at end of quarter                    $    143,183      $     68,856

See notes to consolidated financial statements.
 
             ADOLPH COORS COMPANY AND SUBSIDIARIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
          FOR THE NINE MONTHS ENDED SEPTEMBER 28, 1997
                                
1. BUSINESS

Founded in 1873 and incorporated in Colorado in 1913, Adolph
Coors Company (ACC or the Company) is the holding company for
Coors Brewing Company (CBC), the third-largest U.S. brewer.

2. SIGNIFICANT ACCOUNTING POLICIES

Unaudited consolidated financial statements - In the opinion of
management, the accompanying unaudited financial statements reflect all 
adjustments, consisting only of normal recurring accruals, which are 
necessary for a fair presentation of the financial position of the 
Company at September 28, 1997, and the results of its operations for the 
thirteen and thirty-nine weeks ended September 28, 1997. The accompanying 
financial statements include the accounts of ACC, CBC and the majority-owned 
and controlled domestic and foreign subsidiaries of both ACC and CBC.
All significant intercompany transactions and balances have been eliminated 
in consolidation. These financial statements should be read in conjunction 
with the notes to the consolidated financial statements contained in the 
Company's Form 10-K for the year ended December 29, 1996.

Statements of cash flows - Cash paid for interest for the nine
months ended September 28, 1997, and September 29, 1996, was
$11,907,000 and $13,792,000, respectively. Cash paid for income
taxes for the nine months ended September 28, 1997, and September
29, 1996, was $48,516,000 and $8,255,000, respectively. During
the nine-month period ended September 28, 1997, ACC issued
$792,000 in restricted common stock under its management incentive program.

Reclassifications - Certain reclassifications have been made to
the 1996 financial statements to conform with the 1997 presentation.

Accounting changes - In February 1997, the Financial Accounting
Standards Board issued Statement of Financial Accounting Standards No. 128,
Earnings per Share (FAS 128). FAS 128 changes the computation, presentation 
and disclosure requirements of earnings (loss) per share that have previously 
been followed by the Company. FAS 128 is effective for years ending after 
December 15, 1997, and early adoption is not permissible. If the provisions 
of FAS 128 were adopted for the three and nine months ended September 28, 
1997, and September 29, 1996, the Company's pro forma basic and diluted 
earnings per share would have been as follows:

            Thirteen weeks ended         Thirty-nine weeks ended
         September 28,  September 29,  September 28,  September 29,
                 1997           1996           1997           1996

Basic          $0.47           $0.49          $2.05          $1.04

Diluted        $0.46           $0.49          $2.01          $1.03

3. JINRO-COORS BREWING COMPANY

CBC invested approximately $22 million in Jinro-Coors Brewing
Company (JCBC) in 1992 for a 33% interest. This investment includes a 
put option and is exercisable by CBC through March 1999. The put option 
entitles CBC to require Jinro Limited (the 67% owner of JCBC) to purchase 
CBC's investment at the greater of cost or market value (both measured in 
Korean Won). JCBC achieved positive operating income in 1996 but has not 
yet been profitable due to debt service costs.

Beginning in April 1997, Jinro Limited, a publicly-traded subsidiary of 
Jinro Group, missed debt payments and began attempting to restructure. In 
response to its financial difficulties and those of its subsidiaries, Jinro 
Group has been working with its creditors and the government to restructure 
its debts and has been selling real estate and merging and/or selling
businesses. The financial difficulties of Jinro Limited, the guarantor of 
the put option discussed above, call into question the recoverability of 
CBC's investment in JCBC. As such, during the second quarter of 1997, CBC 
fully reserved for its investment in JCBC. This reserve has been classified 
as a special charge in the accompanying statements of income.

4. COORS BREWING IBERICA, S.A.

In March 1994, CBC, through its subsidiary Coors Brewing Iberica, S.A. 
(Coors Iberica), purchased a 500,000-hectoliter brewery in Zaragoza, Spain. 
CBC's total investment in Spain exceeds $50 million, which includes the 
initial purchase price and funding of operating and marketing expenditures.

Coors Iberica has recently addressed certain capacity issues at
its brewery, as well as certain employment matters. Coors Iberica
negotiated severance terms with labor unions during the second
quarter of 1997, which prompted CBC management to update its
evaluation of the recoverability of Coors Iberica's long-lived
assets and related goodwill. Certain of these assets were deemed
impaired in light of expected future, undiscounted cash flows.
During the second quarter of 1997, CBC recorded an impairment
charge of approximately $10.6 million and severance costs of
approximately $3.8 million, which have been classified as special
charges in the accompanying statements of income. The impairment
charge represents a reduction of the carrying amounts of the
impaired assets to their estimated fair market values, which were
determined with the aid of an independent, third-party appraisal.

5. YEAR 2000

As the year 2000 approaches, ACC recognizes the need to ensure
its operations will not be adversely impacted by Year 2000
software failures. The Company is addressing this issue to ensure
the availability and integrity of its financial systems and the
reliability of its operational systems. ACC has established
processes for evaluating and managing the risks and costs
associated with this problem. The Company has and will continue
to make certain investments in its software systems and
applications to ensure that it is Year 2000 compliant. The
financial impact to ACC is anticipated to range from approximately 
$10 to $20 million for each of fiscal years 1998 and 1999.

Item 2.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations

Special (Credit) Charge

For the nine months ended September 28, 1997, ACC recorded a net
special credit of $31.5 million, which is composed of the
following items:  a $71.5-million payment from Molson Breweries
(Molson) to settle legal disputes with CBC, less approximately
$3.2 million in related legal expenses; a $22.4-million reserve
related to the recoverability of CBC's investment in JCBC; and a
$14.4-million charge related to CBC's brewery in Zaragoza, Spain,
for the impairment of certain long-lived assets and goodwill and
for severance costs for a limited workforce reduction.

For the three months ended September 29, 1996, the Company
recorded a net special credit of $6.7 million, which consists of
the following:  a $4.8-million payment from Molson for underpaid
royalties, net of related legal expenses; and a $1.9-million gain
related to the 1995 curtailment of certain postretirement benefits.

For the nine months ended September 29, 1996, ACC recorded a net
special credit of $1.5 million, which is attributable to the $6.7-
million net special credit discussed above, offset in part by
$5.2 million related to the cost of legal proceedings with Molson
and affiliates and the severance component of restructuring CBC's
engineering and construction operations.

The Company's operating results including and excluding the net
special credit are summarized below:

                       Thirteen weeks ended      Thirty-nine weeks ended
                    September 28, September 29, September 28,  September 29,
                            1997          1996          1997           1996
                                (In thousands, except per share data)

Operating income:
  As reported              $31,659       $33,701       $139,186     $74,741
  Excluding special items      N/A        26,989        107,669      73,229

Net income:
  As reported               17,439        18,675         76,502      39,464
  Excluding special items      N/A        14,596         62,550      38,545

Earnings per share:
  As reported               $ 0.47         $0.49          $2.05       $1.04
  Excluding special items      N/A         $0.38          $1.67       $1.01


N/A - Not applicable (no special items recorded during this period).


Consolidated Results of Continuing Operations

Sales and volume - ACC reported net sales of $489.7 million and
$1,409.5 million for the three and nine months ended September
28, 1997, respectively, representing increases of 7.4% and 5.8%
over the same periods of 1996. Net sales for both these periods
of 1997 were impacted favorably by higher domestic and export
volume, net price increases, lower excise taxes because of
proportionally more export sales and increased Canadian income
under an interim agreement with Molson. These factors were
partially offset by unfavorable package mix experienced during
the nine months ended September 28, 1997.

Gross profit - Gross profit for the three months ended September
28, 1997, rose 15.8% to $190.9 million over this same period of
1996, while gross profit for the nine months ended September 28,
1997, rose 18.4% to $554.9 million compared to the same period of
1996. As a percentage of net sales, gross profit increased to
39.0% and 39.4% in the thirteen and thirty-nine weeks ended
September 28, 1997, respectively, from 36.2% and 35.2% for the
same periods a year earlier. These improvements were attributable
to the increases in net sales, as discussed above, and decreases
in cost of goods sold per barrel. Cost of goods sold per barrel
decreased to $53.92 and $53.94 for the three and nine months
ended September 28, 1997, respectively, from $54.34 and $56.03
for the same periods of 1996. These decreases were primarily
attributable to higher joint venture income, which results in
lower packaging costs, and improved efficiencies in operations.
These positive factors were offset in part by costs associated
with recalling certain products and the writing off of various
assets in the third quarter of 1997.

Operating income - Operating income, excluding special items, was
$31.7 million and $107.7 million for the three and nine months
ended September 28, 1997, respectively, compared to $27.0 million
and $73.2 million for the same periods a year earlier. These
increases were primarily due to the increases in gross profit
discussed above, offset in part by increases in marketing,
general and administrative expenses and by slight increases in
research and project development costs. Marketing, general and
administrative expenses rose because of greater advertising
spending and higher reserves for employee incentives. Research
and project development costs increased because of expenditures
for certain production support and information technology projects.

Non-operating expenses - Net non-operating expenses for the
thirteen and thirty-nine weeks ended September 28, 1997, declined
65.5% and 61.2%, respectively, from the same periods of 1996
primarily because of reductions in net interest expense. The
decrease in net interest expense in 1997 compared to 1996 was
attributable to lower outstanding principal balances of ACC's
medium-term notes and increased interest income. These factors were 
offset by a decrease in capitalized interest due to fewer capital projects.

Effective tax rate - The consolidated effective tax rate for the three and 
nine months ended September 28, 1997, excluding special items, was 44% and 
40.5%, respectively, compared to 42% for both these periods of 1996.

Net income - Net earnings for the thirteen and thirty-nine weeks
ended September 28, 1997, were $17.4 million, or $0.47 per share,
and $62.6 million, or $1.67 per share, respectively. This
compares to net earnings, excluding special items, of $14.6
million, or $0.38 per share, and $38.5 million, or $1.01 per
share, for the thirteen and thirty-nine weeks ended September 29, 1996.

Liquidity and Capital Resources

Liquidity - The Company's primary sources of liquidity are cash
provided by operating activities and external borrowings. As of
September 28, 1997, ACC had working capital of $216.6 million,
and its net cash position was $143.2 million compared to $110.9
million as of December 29, 1996. The Company believes that cash
flows from operations and short-term borrowings will be sufficient 
to meet its ongoing operating requirements, scheduled principal and 
interest payments on indebtedness, dividend payments, anticipated 
capital expenditures and potential repurchases of its common stock 
under the previously-announced stock repurchase plan.

Operating activities - Net cash provided by operating activities
was $210.0 million for the nine months ended September 28, 1997,
compared to $127.4 million for the same period a year earlier.
The increase in cash provided by operating activities was
attributable to an increase in net income, increases in the
changes in accounts payable and accrued expenses and other
liabilities and a decrease in the change in inventories. These
cash inflows from operating activities were offset partially by
increases in the changes in accounts and notes receivable and
other assets. The increases in the changes in accounts payable
and accrued expenses and other liabilities for the nine months
ended September 28, 1997, from the same period a year earlier
were primarily attributable to volume increases, higher reserves
for employee incentives and a timing difference in excise tax
payments. The decrease in the change in inventories was due to
the transfer of packaging materials to certain CBC joint
ventures. Accounts and notes receivable increased for the nine-
month period ended September 28, 1997, primarily due to net price
increases and because CBC shipped more beer by truck, rather than
by railcar, due to certain performance problems with one of its
rail suppliers. This situation extended CBC's collection period
by approximately one to two days compared to the same period of
1996. The increase in the change in other assets for the first
nine months of 1997 was attributable to the timing of such expenditures.

Investing activities - During the nine months ended September 28,
1997, ACC spent $119.2 million on investing activities compared
to $38.0 million for the nine months ended September 29, 1996.
The Company purchased $121.3 million in cash investments during
the first nine months of 1997 as a result of its improved cash
position. During this same period of 1997, approximately $27.3
million of cash investments matured or were sold. Capital
expenditures decreased to $35.6 million for the thirty-nine weeks
ended September 28, 1997, from $46.3 million a year earlier.
Capital expenditures for the first nine months of 1997 focused on
information systems and upgrades and other efficiency-
improvements to Golden-based facilities. Proceeds from the sales
of properties and intangibles decreased to $3.0 million for the
nine-month period ended September 28, 1997, from $7.9 million a
year earlier due to fewer sales of such items.

Financing activities - ACC spent $57.6 million on financing
activities during the nine months ended September 28, 1997, primarily 
on purchases of Class B common stock for $27.4 million, dividend payments 
of $15.0 million and principal payments on its debt of $20.5 million. 
These cash outflows were offset in part by approximately $5.0 million of 
cash received under a short-term line of credit.

Outlook

Results for the first nine months of 1997 benefited from
favorable comparisons in domestic and export volume and certain
improved efficiencies in operations. The Company cannot predict
the degree to which volume trends will continue.

Consistent with industry pricing trends, the Company raised
prices in most of its U.S. markets early in 1997. However, several 
key markets are experiencing some aggressive discounting and value-pack 
activity. The Company cannot predict the degree to which pricing will 
be eroded by value-packing or discounting or the impact that higher 
prices will have on total volume or sales mix. The Company also cannot 
predict how long it will continue to ship more beer by truck, rather than 
by railcar, thereby continuing the lengthening of its collection period by
approximately one to two days.

Income from the Canadian business may be impacted by the same type of 
pronounced seasonality experienced in the first quarter of 1997 and will 
depend on whether the previously-announced contingent agreement with Molson 
is finalized during the fourth quarter of 1997.

Trends for the first nine months of 1997 indicate that packaging
costs and other cost of goods sold are likely to be flat or up
slightly for the rest of the year. Marketing expenses in 1997 are
expected to be higher than in 1996 because of the Company's
continued investments behind its core beer brands.

Total annual net interest expense in 1997 is expected to be lower
than in 1996 because of the increased investment activity and
related interest income due to the Company's improved cash
position and because of lower debt levels and related interest expense.

The effective tax rate for fiscal year 1997 is expected to be 
approximately 44%.

Cautionary Statement

The "Outlook" section of this report contains "forward-looking
statements" within the meaning of the federal securities laws.
These statements are subject to risks and uncertainties that
could cause actual results to differ materially from those expressed in 
or implied by the statements. The most important factors that could 
influence the achievement of these goals - and cause actual results to 
differ materially from those expressed in forward-looking statements - 
include, but are not limited to, the following:

     - the failure to obtain all required consents to the
       previously disclosed conditional partnership arrangement
       with The Molson Companies Limited and Foster's Brewing Group;

     - the potential erosion of recent price increases through
       discounting or a higher proportion of sales in value-packs;

     - a potential shift in consumer preferences toward lower-
       priced products in response to price increases;

     - a potential shift in consumer preferences away from the
       premium light beer category, including Coors Light;

     - increases in the cost of aluminum, paper packaging and
       other raw materials;

     - the Company's inability to reduce manufacturing, freight
       and overhead costs to more competitive levels;

     - changes in significant government regulations affecting
       environmental compliance, income taxes and advertising or
       other marketing efforts for the Company's products;

     - increases in federal or state beer excise taxes;

     - increases in rail transportation rates or interruptions of
       rail service;

     - potential impact of industry consolidation; and

     - risks associated with investment and operations in foreign
       countries, including those related to foreign regulatory
       requirements; exchange rate fluctuations; and local political,
       social and economic factors.

These and other risks and uncertainties affecting the Company are
discussed in greater detail in the Company's 1996 Form 10-K filed
with the Securities and Exchange Commission.

PART II.  OTHER INFORMATION

Item 1.  Legal Proceedings

     None for the quarter ended September 28, 1997.

Item 5.  Other Information

     None

Item 6.  Exhibits and Reports on Form 8-K.

(a)  Exhibits

     None

(b)  Reports on Form 8-K

     None for the quarter ended September 28, 1997.

Pursuant to the requirements of the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on its behalf
by the undersigned thereunto duly authorized.


                                  ADOLPH COORS COMPANY




                                  By /s/ Timothy V. Wolf

                                  Timothy V. Wolf
                                  Vice President,
                                  Chief Financial Officer
                                  (Principal Financial Officer)
                                  (Principal Accounting Officer)


November 12, 1997


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