U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d)OF THE SECURITIES
EXCHANGE ACT OF 1934
Date of Report (Date of earliest event reported): August 14, 1998
ADOLPH COORS COMPANY
(Exact name of registrant as specified in its charter)
COLORADO 0-8251 84-0178360
(State or other jurisdiction of (Commission File No.) (I.R.S. Employer
incorporation or organization) Identification No.)
Golden, Colorado 80401
(Address of principal executive offices) (Zip Code)
303-279-6565
(Registrant's telephone number, including area code)
Not applicable
(Former name or address, if changed since last report)
PART II. OTHER INFORMATION
Item 5. Other Events
On August 14, 1998, Adolph Coors Company (ACC) issued a news release announcing
plans for a Voluntary Severance Program for approximately 200 hourly employees
at Coors Brewing Company's (CBC's) Golden facility. CBC anticipates booking
a charge related to the program in the third quarter of 1998. The total cost is
estimated to range from $17-22 million, pre-tax, with a return expected in
about two years.
ACC's August 14, 1998 news release is attached hereto as Exhibit 1.
Item 7. Financial Statements and Exhibits
(c) Exhibits
1. News Release of Adolph Coors Company dated August 14, 1998.
Pursuant to the requirements of the Securities Exchange Act of
1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.
ADOLPH COORS COMPANY
By /s/ M. Caroline Turner
M. Caroline Turner
Vice President and
Assistant Secretary
September 4, 1998
