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EXHIBIT 23.1
CONSENT OF INDEPENDENT ACCOUNTANTS
We hereby consent to the use in this Registration Statement on Form S-3 of
our report dated February 9, 2000 related to the consolidated financial
statements of Adolph Coors Company and its subsidiaries, which appears in such
Registration Statement. We also consent to the incorporation by reference in
this Registration Statement of our report dated February 9, 2000 relating to the
financial statement schedule which appears in the Adolph Coors Company's Annual
Report on Form 10-K for the year ended December 26, 1999. We also consent to the
references to us under the heading "Experts", "Summary Historical Consolidated
Financial Data" and "Selected Historical Consolidated Financial Data" in such
Registration Statement.
/s/ PricewaterhouseCoopers LLP
Denver, Colorado
October 19, 2000
