COORS ADOLPH CO
10-Q, 2000-08-09
MALT BEVERAGES
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                    U.S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549

                                    FORM 10-Q

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

                       For Quarter ended June 25, 2000

                                       OR

[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934 (NO FEE REQUIRED)

                          Commission file number 0-8251

                              ADOLPH COORS COMPANY
                (Exact name of registrant as specified in its charter)

           COLORADO                                       84-0178360
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
 incorporation or organization)

            Golden, Colorado                                   80401
(Address of principal executive offices)                    (Zip Code)

                                  303-279-6565
              (Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class                   Name of each exchange on which registered

Class B Common Stock (non-voting),            New York Stock Exchange
 no par value

Securities registered pursuant to Section 12(g) of the Act:
                                    None
                              (Title of class)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

                           YES [X]  NO [ ]

State the aggregate market value of the voting stock held by non-affiliates of
the registrant:  All voting shares are held by Adolph Coors, Jr. Trust.

Indicate the number of shares outstanding of each of the registrant's
classes of common stock, as of August 2, 2000:

                     Class A Common Stock -  1,260,000 shares
                     Class B Common Stock - 35,668,658 shares

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements

                   ADOLPH COORS COMPANY AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF INCOME
                   (In thousands, except per share data)
                               (Unaudited)

                                                      Thirteen weeks ended
                                                      June 25,       June 27,
                                                         2000           1999

Sales - domestic and international                  $ 733,257      $ 690,691
Beer excise taxes                                    (119,108)      (115,123)

Net sales                                             614,149        575,568

Cost of goods sold                                   (348,906)      (315,220)

  Gross profit                                        265,243        260,348

Marketing, general and administrative                (183,632)      (186,638)
Special charge                                        (15,502)            --

  Operating income                                     66,109         73,710

Other income - net                                      4,378          1,769

  Income before income taxes                           70,487         75,479

Income tax expense                                    (22,143)       (29,248)

  Net income                                        $  48,344      $  46,231

Net income per common share - basic                 $    1.32      $    1.26
Net income per common share - diluted               $    1.29      $    1.23

Weighted average number of outstanding
  common shares - basic                                36,712         36,741
Weighted average number of outstanding
  common shares - diluted                              37,335         37,435

Cash dividends declared and paid per
  common share                                      $   0.185      $   0.165


See notes to consolidated financial statements.

                   ADOLPH COORS COMPANY AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF INCOME
                   (In thousands, except per share data)
                               (Unaudited)

                                                     Twenty-six weeks ended
                                                      June 25,       June 27,
                                                         2000           1999

Sales - domestic and international                 $1,289,069     $1,216,525
Beer excise taxes                                    (210,468)      (201,095)

Net sales                                           1,078,601      1,015,430

Cost of goods sold                                   (634,848)      (587,602)

  Gross profit                                        443,753        427,828

Marketing, general and administrative                (341,272)      (335,996)
Special charge                                        (15,502)            --

  Operating income                                     86,979         91,832

Other income - net                                      7,604          3,209

  Income before income taxes                           94,583         95,041

Income tax expense                                    (31,420)       (36,828)

  Net income                                       $   63,163     $   58,213

Net income per common share - basic                $     1.72     $     1.59
Net income per common share - diluted              $     1.69     $     1.55

Weighted average number of outstanding
  common shares - basic                                36,688         36,700
Weighted average number of outstanding
  common shares - diluted                              37,275         37,495

Cash dividends declared and paid per
  common share                                     $    0.350     $    0.315


See notes to consolidated financial statements.


                       ADOLPH COORS COMPANY AND SUBSIDIARIES
                            CONSOLIDATED BALANCE SHEETS
                                  (In thousands)
                                   (Unaudited)

                                                   June 25,   December 26,
                                                      2000           1999
Assets

Current assets:
  Cash and cash equivalents                     $  316,877     $  163,808
  Short-term marketable securities                  24,201        113,185
  Accounts and notes receivable, net               187,792        159,660

  Inventories:
    Finished                                        43,088         44,073
    In process                                      25,549         19,036
    Raw materials                                    7,819         34,077
    Packaging materials                              8,912         10,071

  Total inventories                                 85,368        107,257

  Other current assets                              58,699         68,911

    Total current assets                           672,937        612,821

Properties, at cost and net                        708,539        714,001

Long-term marketable securities                      2,890          2,890
Other assets                                       226,273        216,664

    Total assets                                $1,610,639     $1,546,376


See notes to consolidated financial statements.                     (Continued)


                       ADOLPH COORS COMPANY AND SUBSIDIARIES
                            CONSOLIDATED BALANCE SHEETS
                      (In thousands, except share information)
                                    (Unaudited)

                                                   June 25,   December 26,
                                                      2000           1999
Liabilities and shareholders' equity

Current liabilities:
  Accounts payable                              $  203,163     $  179,615
  Accrued expenses and other liabilities           203,397        213,089

      Total current liabilities                    406,560        392,704

Long-term debt                                     105,000        105,000

Deferred tax liability                              84,303         78,733

Other long-term liabilities                        124,030        128,400

      Total liabilities                            719,893        704,837

Shareholders' equity:
  Capital stock:
    Preferred stock, non-voting, $1 par
    value (authorized: 25,000,000 shares;
    issued: none)                                       --             --

    Class A common stock, voting, $1 par value
    (authorized and issued: 1,260,000 shares)        1,260          1,260

    Class B common stock, non-voting, no par
    value, $0.24 stated value (authorized:
    100,000,000 shares; issued: 35,580,656 in
    2000 and 35,462,034 in 1999)                     8,472          8,443

      Total capital stock                            9,732          9,703

  Paid-in capital                                    6,594          5,773
  Retained earnings                                875,361        825,070
  Accumulated other comprehensive (loss) income       (941)           993

      Total shareholders' equity                   890,746        841,539

Total liabilities and shareholders' equity      $1,610,639     $1,546,376


See notes to consolidated financial statements.                     (Concluded)


                   ADOLPH COORS COMPANY AND SUBSIDIARIES
                   CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (In thousands)
                                (Unaudited)

                                                   Twenty-six weeks ended
                                                    June 25,      June 27,
                                                       2000          1999
Cash flows from operating activities:
  Net income                                       $ 63,163      $ 58,213
  Adjustments to reconcile net income to net
    cash provided by operating activities:
      Equity in earnings of joint ventures          (19,959)      (15,897)
      Impairment charge                               4,944            --
      Depreciation and amortization                  64,163        64,366
      (Gain) loss on sale or abandonment of
	  properties                                   (2,762)        2,194
      Deferred income taxes                           6,693        (5,610)
  Change in operating assets and liabilities         16,506        (7,253)

       Net cash provided by operating activities   132,748        96,013

Cash flows from investing activities:
  Purchases of investments                          (40,000)       (4,170)
  Sales and maturities of investments               128,817        74,009
  Additions to properties and intangibles           (67,425)      (79,259)
  Proceeds from sales of properties                   4,522           210
  Distributions from joint ventures                  12,001         8,485
  Other                                              (2,163)          753

       Net cash provided by investing activities     35,752            28

Cash flows from financing activities:
  Issuances of stock under stock plans                6,617         8,937
  Purchases of stock                                 (8,851)      (13,308)
  Dividends paid                                    (12,872)      (11,607)
  Payment of current portion of long-term debt           --       (25,000)
  Other                                                  --           506

       Net cash used in financing activities        (15,106)      (40,472)

Cash and cash equivalents:
  Net increase in cash and cash equivalents         153,394        55,569
  Effect of exchange rate changes on
    cash and cash equivalents                          (325)         (202)
  Balance at beginning of year                      163,808       160,038

  Balance at end of quarter                        $316,877      $215,405


See notes to consolidated financial statements.

                   ADOLPH COORS COMPANY AND SUBSIDIARIES
           NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
               FOR THE TWENTY-SIX WEEKS ENDED JUNE 25, 2000

1. BUSINESS

Founded in 1873 and incorporated in Colorado in 1913, Adolph Coors Company
(ACC) is the holding company for Coors Brewing Company (CBC), the third-
largest U.S. brewer.

2. SIGNIFICANT ACCOUNTING POLICIES

Unaudited consolidated financial statements - In the opinion of management,
the accompanying unaudited financial statements reflect all adjustments,
consisting only of normal recurring accruals, except as discussed in Note 3,
which are necessary for a fair presentation of the financial position of the
Company (as defined) at June 25, 2000, and the results of its operations and
its cash flows for the thirteen and twenty-six weeks ended June 25, 2000 and
June 27, 1999. The accompanying financial statements include the accounts of
ACC, CBC and the majority-owned and controlled domestic and foreign
subsidiaries of both ACC and CBC (collectively referred to as "the Company").
All significant intercompany transactions and balances have been eliminated in
consolidation. These financial statements should be read in conjunction with
the notes to the consolidated financial statements contained in the Company's
Form 10-K for the year ended December 26, 1999. The results of operations for
the thirteen and twenty-six weeks ended June 25, 2000, are not necessarily
indicative of the results that may be achieved for the full fiscal year and
cannot be used to indicate financial performance for the entire year.

The year-end condensed balance sheet data was derived from audited financial
statements, but does not include all disclosures required by generally
accepted accounting principles.

Statements of cash flows - Cash paid for interest for the twenty-six weeks
ended June 25, 2000 and June 27, 1999, was $4.2 million and $5.9 million,
respectively. Cash paid for income taxes for the twenty-six weeks ended June
25, 2000 and June 27, 1999, was $16.8 million and $5.3 million, respectively.
During the second quarter of 2000 and 1999, the non-cash tax effects of the
issuances of stock under the Company's stock plans increased equity by $4.0
million and $5.5 million, respectively.

3. SPECIAL CHARGE

In the second quarter of 2000, CBC's Spanish operation, Coors Brewing Iberica,
S.A. (Coors Iberica), completed various analyses of the potential for improved
distribution channels, the viability of Coors brands in the Spain market and
additional contract brewing opportunities. Due to the unfavorable outlook from
these analyses, at the end of the second quarter the CBC Board of Directors
approved a recommendation from the Coors Iberica Board of Directors for a plan
to close the Company's brewery and sales operation in Spain by the end of 2000.

As a result of these events and decisions, CBC reevaluated the recoverability
of Coors Iberica's long-lived assets and determined that certain of these
assets were impaired and wrote them down to their fair market values based on
an independent third-party appraisal. The Company is currently evaluating
options for disposing of the various assets held at the brewery and sales
office in Spain.

As a result of the planned closure and the impairment determination, severance,
for approximately 100 employees, and other related costs of approximately $10.6
million and a fixed asset impairment charge of approximately $4.9 million were
recorded in the second quarter of 2000. These expenses are classified as a
special charge in the accompanying statements of income.

4. INCOME TAXES

The Internal Revenue Service (IRS) has completed its examination of the
Company's federal income tax returns through 1995. The IRS proposed
adjustments for the years 1993 through 1995 based upon the completed
examinations. The Company filed a protest for the proposed adjustments and
began the administrative appeals process in 1999. Certain proposed adjustments
relating to international matters were settled in April 2000. An agreement for
the remaining issues was reached in July 2000. Neither of these items will
have a material adverse effect on the Company's consolidated balance sheet,
results of operations or liquidity.

5. OTHER COMPREHENSIVE INCOME
                                 Thirteen weeks ended  Twenty-six weeks ended
                                  June 25,   June 27,    June 25,   June 27,
                                     2000       1999        2000       1999
                                               (In thousands)

Net income                        $48,344    $46,231     $63,163    $58,213

Other comprehensive income
 (expense), net of tax:
  Foreign currency translation
   adjustments                      1,779       (792)      1,105     (2,973)
  Unrealized gain (loss) on
   available-for-sale securities
   and derivative instruments      (1,597)       805      (1,991)       558
  Reclassification adjustment
   for net gains realized in
   net income on derivative
   instruments                     (1,029)        --      (1,048)        --

Comprehensive income              $47,497    $46,244     $61,229    $55,798

6. EARNINGS PER SHARE (EPS)

Basic and diluted net income per common share were arrived at using the
calculations outlined below:

                                Thirteen weeks ended   Twenty-six weeks ended
                                June 25,     June 27,   June 25,     June 27,
                                   2000         1999       2000         1999
                                    (In thousands, except per share data)
Net income available to
  common shareholders           $48,344      $46,231    $63,163      $58,213

Weighted average shares
  for basic EPS                  36,712       36,741     36,688       36,700

Effect of dilutive securities:
  Stock options                     564          618        528          696
  Contingent shares not
   included in shares
   outstanding for basic EPS         59           76         59           99

Weighted average shares
  for diluted EPS                37,335       37,435     37,275       37,495

Basic EPS                       $  1.32      $  1.26    $  1.72      $  1.59

Diluted EPS                     $  1.29      $  1.23    $  1.69      $  1.55

The dilutive effects of stock options were determined by applying the treasury
stock method, assuming the Company was to purchase common shares with the
proceeds from stock option exercises.

Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations

Special Charge

In March 1994, Coors Brewing Company (CBC), through its subsidiary, Coors
Brewing Iberica, S.A. (Coors Iberica), purchased an approximately 500,000-
hectoliter brewery in Zaragosa, Spain. In the second quarter of 2000, Coors
Iberica completed various analyses of the potential for improved distribution
channels, the viability of Coors brands in the Spain market and additional
contract brewing opportunities. Due to the unfavorable outlook from these
analyses, at the end of the second quarter the CBC Board of Directors approved
a recommendation from the Coors Iberica Board of Directors for a plan to close
the Company's brewery and sales operation in Spain by the end of 2000.

As a result of these recent events and decisions, CBC management reevaluated the
recoverability of Coors Iberica's long-lived assets. As a result of the plan of
closure and the evaluation of the recoverability of Coors Iberica's long-lived
assets, severance, for approximately 100 employees, and other related costs of
approximately $10.6 million and a fixed asset impairment charge of approximately
$4.9 million were recorded as special charges in the second quarter of 2000.
The severance and other related costs will be funded from the Company's current
cash balances, and the majority of these costs will be paid by the end of 2000.
The Company will incur additional expenses related to the plan of closure during
the second half of 2000. The Company anticipates that these expenses will be
substantially less than the second quarter special charge.

The decision to close the Spain brewery and sales operation will eliminate that
operation's annual operating losses from the Company's overall operating
results. The anticipated payback period is less than three years; the Company
plans to invest most of the annual savings of approximately $7.0 million to
$8.0 million into its domestic and international businesses. The Company
expects that the savings from the closure will begin in fiscal 2001.

The Company's operating results including and excluding these special charges
is summarized as follows:
                             Thirteen weeks ended     Twenty-six weeks ended
                             June 25,     June 27,     June 25,     June 27,
                                2000         1999         2000         1999
                                  (In thousands, except per share data)
Operating income:
  As reported                 $66,109      $73,710     $ 86,979      $91,832
  Excluding special charges    81,611       73,710      102,481       91,832

After tax income:
  As reported                  48,344       46,231       63,163       58,213
  Excluding special charges    53,434       46,231       68,253       58,213

Earnings per share:
  As reported - basic         $  1.32      $  1.26     $   1.72      $  1.59
              - diluted       $  1.29      $  1.23     $   1.69      $  1.55
  Excluding special charges
              - basic         $  1.46      $  1.26     $   1.86      $  1.59
              - diluted       $  1.43      $  1.23     $   1.83      $  1.55

Consolidated Results of Continuing Operations

Sales and volume - Adolph Coors Company (ACC); the holding company for Coors
Brewing Company (CBC); and the majority-owned and controlled domestic and
foreign subsidiaries of both ACC and CBC (collectively referred to as "the
Company") reported net sales of $614.1 million and $1,078.6 million for the
second quarter and first half of 2000, respectively, representing increases of
6.7% and 6.2%, respectively, over each of the same periods of 1999. Net sales
for the thirteen weeks ended June 25, 2000, were impacted favorably by a unit
volume increase of 3.4%: CBC sold 6,389,000 barrels of malt beverages in the
second quarter of 2000 compared to sales of 6,181,000 barrels in the second
quarter of 1999. Additionally, net sales were favorably impacted by improved
gross realizations per barrel due to increased pricing and mix improvement
toward higher-net-revenue product sales.

Gross profit - Gross profit in the second quarter of 2000 rose 1.9% to $265.2
million over the second quarter of 1999, while gross profit in the first half
of 2000 rose 3.7% to $443.8 million, compared to the same period of 1999. As a
percentage of net sales, gross profit decreased to 43.2% and 41.1% in the
second quarter and first half of 2000, respectively, from 45.2% and 42.1% for
the same periods a year earlier. These changes were attributable to the
increases in net sales per barrel, as discussed above, offset by significantly
larger increases in cost of goods sold of 10.7% in the second quarter of 2000
and 8.0% in the first half of 2000 versus the prior year. Cost of goods sold
per barrel for the second quarter of 2000 increased mainly due to a shift in
product demand toward more expensive products and packages, including import
beers sold by Coors-owned distributors, Zimar and longneck bottles.
Additionally, there was an increase in packaging materials costs and in
production expense during the second quarter of 2000 compared to the same
period in 1999. The increased packaging materials costs in 2000 were mainly due
to a one-time benefit of renegotiating and revising certain long-term supply
contracts during the second quarter of 1999. The increased production expense
was related to meeting higher-than-expected demand for certain products, which
mainly consisted of overtime pay. The cost of goods sold per barrel for the six
months ended June 25, 2000, was impacted by essentially the same factors.

Operating income (excluding special charges) - Operating income was $81.6
million and $102.5 million for the second quarter and first half of 2000,
respectively, compared to $73.7 million and $91.8 million for the same periods
a year earlier. The increase for the second quarter of 2000 was primarily due
to the increase in gross profit, as discussed above, as well as an overall
decrease in marketing, general and administrative expenses. Total marketing,
general and administrative expenses decreased during the second quarter of 2000
compared to the same period of 1999 because of lower information technology
expenses and corporate overhead expenses. The increase in operating income for
the first half of 2000 compared to the same period in 1999 was primarily due to
the increase in gross profit, as discussed above, which was partially offset by
an increase in marketing, general and administrative expenses. Marketing,
general and administrative expenses rose primarily because of higher spending
on marketing, sales, promotions and the Company's international organization.
These increases were partially offset by lower information technology expenses
incurred during the first half of 2000 compared to the same period in 1999.

Non-operating income - Net non-operating income for the second quarter and
first half of 2000 improved over the same periods in 1999 primarily because of
increases in interest income and reductions in interest expense. The increase
in interest income was mainly due to higher average cash and securities
balances in the first half of 2000 compared to the first half of 1999, while
the decrease in interest expense was due to lower outstanding medium-term debt.

Effective tax rate (excluding special charges) - The consolidated effective tax
rates for the second quarter and first half of 2000 were 37.86% and 38.0%,
respectively, compared to 38.75% for the same periods in 1999. The rate
decreased in 2000 mainly because of reduced state tax rates.

Net income (excluding special charges) - Net income for the second quarter and
first half of 2000 was $53.4 million, or $1.46 per basic share ($1.43 per
diluted share), and $68.3 million, or $1.86 per basic share ($1.83 per diluted
share), respectively. This compares to net income of $46.2 million, or $1.26
per basic share ($1.23 per diluted share), and $58.2 million, or $1.59 per
basic share ($1.55 per diluted share), respectively, for the second quarter
and first half of 1999.

Liquidity and Capital Resources

Liquidity - The Company's primary sources of liquidity are cash provided by
operating activities and external borrowings. As of June 25, 2000, ACC had
working capital of $266.4 million, and its cash position was $316.9 million
compared to $163.8 million as of December 25, 1999. In addition to its cash
resources, ACC had short-term, highly liquid securities of $24.2 million at
June 25, 2000, compared to $113.2 million at December 26, 1999. ACC also had
$2.9 million of marketable securities with maturities exceeding one year at
both June 25, 2000 and December 26, 1999. The Company believes that cash flows
from operations and short-term borrowings will be sufficient to meet its
ongoing operating requirements, scheduled principal and interest payments on
indebtedness, dividend payments, anticipated capital expenditures and
potential repurchases of its common stock under the previously-announced stock
repurchase plan.

Operating activities - Net cash provided by operating activities increased to
$132.7 million for the first half of 2000 from $96.0 million for the first
half of 1999. A portion of the $36.7 million increase in operating cash was
due to a $48 million contribution made to the Company's defined benefit pension
plan in January 1999 without a similar contribution being made in 2000. This
contribution was made in 1999 as a result of benefit improvements to the
Company's defined benefit pension plan, which were effective July 1, 1999, and
resulted in an increase to the projected benefit obligation of approximately
$48 million. Also contributing to the increase in net cash provided by operating
activities during the first half of 2000 were increased net income, the
impairment charge incurred during the second quarter of 2000 on the Coors
Iberica long-lived assets and utilization of deferred tax assets. These
increases to net cash provided by operating activities were offset by increases
in the equity in earnings of joint ventures, gains on the sales of properties
and working capital changes, which all decrease the cash provided by operating
activities. The fluctuations in working capital changes are primarily due to
increased operating activity and timing of payments between the two years.

Investing activities - During the first twenty-six weeks of 2000, ACC received
$35.8 million from net investing activities compared to $0.1 million received
for the first twenty-six weeks of 1999. The net impact of ACC's marketable
investment activities was a cash inflow of $88.8 million during the first half
of 2000, compared to an inflow of $69.8 million during the same period of
1999. This increase of cash inflow is due to more securities maturing in the
first half of 2000 compared to the same period in 1999 offset by purchases of
$40.0 million of securities in the first half of 2000 compared to $4.2 million
in the same period of 1999. Capital expenditures decreased to $67.4 million
for the twenty-six weeks ended June 25, 2000, from $79.3 million a year
earlier. The decreased capital spending during the first quarter of 2000
compared to the same period in 1999 is primarily due to decreased spending on
information technology upgrades, as technology upgrades were substantially
completed in 1999. ACC received $12.0 million in distributions from joint
ventures during the first half of 2000, compared to $8.5 million during the
same period of 1999. The increased distributions from joint ventures was due
to increased operating activity at the joint ventures.

Financing activities - ACC spent $15.1 million on financing activities during
the twenty-six weeks ended June 25, 2000, compared to $40.5 million in 1999.
The 2000 uses were primarily for purchases of $8.9 million of Class B common
stock under the stock repurchase program and dividend payments of $12.9
million. The 1999 uses were primarily for principal payments on debt of $25
million, purchases of $13.3 million of Class B common stock under the stock
repurchase program and dividend payments of $11.6 million. The Company bought
back fewer shares under its stock repurchase program during the first half of
2000 compared to the same period in 1999. The dividend per share amount
increased to $0.185 per share in the first half of 2000 compared to $0.165 per
share for the same period of 1999. The debt payments in the first half of 1999
were on the medium-term notes, which were paid off in the third quarter of 1999.

Cautionary Statement Pursuant to Safe Harbor Provisions of the Private
Securities Litigation Reform Act of 1995

This report contains "forward-looking statements" within the meaning of the
federal securities laws. These forward-looking statements may include, among
others, statements concerning the Company's outlook for 2000; overall volume
trends; pricing trends and industry forces; cost reduction strategies and
their results; the Company's expectations for funding its 2000 capital
expenditures and operations; and other statements of expectations, beliefs,
future plans and strategies, anticipated events or trends and similar
expressions concerning matters that are not historical facts. These forward-
looking statements are subject to risks and uncertainties that could cause
actual results to differ materially from those expressed in or implied by the
statements.

To improve its financial performance, the Company must grow premium beverage
volume, achieve modest price increases for its products and reduce its overall
cost structure. As the beer business is competitive and does entail some
measure of risk, the most important factors that could influence the
achievement of these goals - and cause actual results to differ materially
from those expressed in the forward-looking statements - include, but are not
limited to, the following:

- any inability of the Company and its distributors to develop and execute
  effective marketing and sales strategies for Coors and non-Coors products;

- the potential erosion of sales revenues through discounting, higher
  proportion of sales in value-packs, or negative consumer reaction to price
  increases;

- a potential shift in consumer preferences toward lower-priced products;

- an accelerated shift in consumer preferences toward products with higher
  costs;

- a potential shift in consumer preferences toward products and packages that
  would require additional capacity;

- the intensely competitive, slow-growth nature of the beer industry;

- demographic trends and social attitudes that can reduce beer sales;

- the continued growth in the popularity of import beers;

- increases in the cost of aluminum, paper packaging and other raw materials;

- increasing competition in and costs of marketing and advertising spending;

- any inability of the Company to reduce manufacturing, freight and overhead
  costs to more competitive levels;

- changes, or imposition of restrictions, in laws or government regulations
  affecting environmental compliance, income taxes, advertising and other
  products and operations of the Company;

- any inability of the Company to achieve targeted improvements in CBC's
  distribution system;

- significant increases in federal, state or local beer or other excise taxes;

- increases in transportation rates and costs or interruptions of service;

- the potential impact of further industry consolidation;

- significant increases in planned capital expenditures or changes in
  underlying assumptions that would accelerate capital spending; and

- risks associated with investments and operations in foreign countries,
  including those related to foreign regulatory requirements; exchange rate
  fluctuations; and local political, social and economic factors.

These and other risks and uncertainties affecting the Company are discussed in
greater detail in the Company's 1999 Form 10-K filed with the Securities and
Exchange Commission.

Outlook

The Company's performance in the first half of 2000 benefited from strong
domestic volume gains (sales to wholesalers). Domestic sales-to-retail volume
gains experienced by the Company's distributors were even larger than the
Company's volume gains. Domestic sales-to-retail growth is expected to
continue in the second half of 2000, although at a lower rate than the sales-
to-retail volume gains experienced in the first half of 2000. Because of high
product demand in the second quarter and the resulting decrease in distributor
inventories, it is anticipated that the Company's domestic volume growth will
outpace the sales-to-retail growth of its distributors in the third quarter.

The Company's second quarter performance also benefited from increased
domestic pricing and mix improvement toward higher-net-revenue product sales.
The favorable pricing environment is expected to continue for the rest of
2000. Increased value-pack activity or price discounting could have an
unfavorable impact on top-line performance. While freight costs have increased
due to higher fuel expense, the Company expects these costs to be manageable
and has implemented and continues to consider tactics to mitigate the impact
of these costs on the business.

For the remainder of 2000, packaging and fixed costs per barrel are expected
to increase, although at a lower rate than experienced in the first half of
2000. Packaging and fixed costs per barrel are expected to increase over 1999,
mainly due to increases in prices of certain packaging materials and a shift
in product demand to higher-cost products and packages, including longneck
bottles and import beer sold by Coors-owned distributors. Significant changes
in demand for higher cost packages or market prices of these items could alter
this outlook. CBC continues to pursue improvements in its operations to
achieve cost reductions over time.

Marketing, general and administrative expenses are expected to increase in
2000, although at a rate lower than the 1999 increase. Management continues to
monitor CBC's market opportunities and to invest behind its brands and sales
efforts accordingly. Incremental sales and marketing spending will be
determined on an opportunity-by-opportunity basis.

Net interest should continue its favorable trends based on the Company's lower
outstanding debt, higher cash balances and higher anticipated yields relative
to 1999. Net interest could be less favorable than expected if the Company
invests a substantial portion of its cash balances in operating assets or
investments with longer-term returns, or if interest rates decline. Also, cash
may be used to repurchase additional outstanding common stock as approved by
the ACC board of directors in November 1999.

The effective tax rate for the rest of 2000 is not expected to differ
significantly from the rate applied to income during the first six months of the
year (excluding the impact of the second quarter special charge). The level
and mix of pretax income for 2000 could affect the actual rate for the year.

CBC expects capital expenditures for 2000 (excluding capital improvements for
its container joint ventures, which will be recorded on the books of the
respective joint ventures) in the range of $135 million to $145 million for
improving and enhancing facilities, infrastructure, information systems and
environmental compliance. There continues to be a rapid expansion in market-
place demand, particularly for longneck bottles and value-packs. To
effectively meet the increasing demand, the Company anticipates making
additional investments in capacity in the next few years, including capacity
to produce more value-packs and building a new bottle line in one of the
Company's facilities. The Company anticipates that capital spending in 2001
will increase above the 2000 spending estimate. In addition to CBC's 2000
planned capital expenditures, incremental strategic investments will be
considered on a case-by-case basis.

PART II.  OTHER INFORMATION

Item 1.  Legal Proceedings

     No significant legal proceedings.

Item 5.  Other Information

     None.

Item 6.  Exhibits and Reports on Form 8-K

(a)  Exhibits

     Exhibit 3.2 - By-laws, as amended and restated in May 2000.

(b)  Reports on Form 8-K

     A report on Form 8-K dated June 2, 2000, was filed announcing changes to
     certain Board of Directors and top management positions at the Company.

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                  ADOLPH COORS COMPANY


                                  By /s/ Olivia M. Thompson

                                  Olivia M. Thompson
                                  Vice President, Controller
                                 (Principal Accounting Officer)


August 9, 2000



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