CPI CORP
10-Q/A, 1994-12-14
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington D.C.   20549

                          FORM 10-Q/A
                             NO. 1

        QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF
              THE SECURITIES EXCHANGE ACT OF 1934


              For the Quarter Ended July 23, 1994
                 Commission File Number 1-10204

                           CPI CORP.
 ____________________________________________________________
    (Exact Name of Registrant as Specified In Its Charter)

            Delaware                                43-1256674   
- - - ----------------------------------            ---------------------
(State of Other Jurisdiction                  (I.R.S. Employer    
of Incorporation or Organization)             Identification No.) 


1706 Washington Avenue, St. Louis, Missouri        63103-1790 
- - - --------------------------------------------       -----------    
(Address of Principal Executive Offices)           (Zip Code)    

Registrant's telephone number, including area code:  (314)231-1575
                                                     -------------

     Indicate by check mark whether the registrant has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the registrant was required to file
such reports), and has been subject to such filing requirements for
the past 90 days.
                                Yes _____X______  No ____________

     Indicate the number of shares outstanding of each of the
issuer's classes of Common Stock, as of the latest practicable
date.

Common Stock $.40 par value              13,699,717 shares        
- - - ----------------------------      --------------------------------
          Class                   Outstanding at December 13, 1994

        REVISED EXHIBIT INDEX ON PAGE 4 OF THIS DOCUMENT 2

                       PAGE 1 OF 4 DOCUMENT 2
<PAGE>

<TABLE>

                             CPI CORP.
                              INDEX

<CAPTION>

                                                         PAGE NO.

<S>                                                       <C>
Part I.  Financial Information:

   Item 1.  Financial Statements:

            Interim Condensed Consolidated Balance          4,5
              Sheets - July 23, 1994, July 24, 1993
              and February 5, 1994 

            Interim Condensed Consolidated Statements       6,7
              of Earnings - For the 12 and 24 Weeks
              Ended July 23, 1994 and July 24, 1993

            Interim Condensed Consolidated Statements      8-10
              of Changes in Stockholders' Equity - For
              the 52 Weeks Ended February 5, 1994 and
              for the 24 Weeks Ended July 23, 1994

            Interim Condensed Consolidated Statements     11,12
              of Cash Flows - For the 24 Weeks Ended 
              July 23, 1994 and July 24, 1993

            Notes to Interim Condensed Consolidated       13-15
              Financial Statements


   Item 2.  Management's Discussion and Analysis of       16-22
            Financial Condition and Results of
            Operations


   Item 6.(a)
            Exhibit 11 - Computation of Earnings          23,24
              per Common Share

            Exhibit 27 - Financial Data Schedule

</TABLE>





                        PAGE 2 DOCUMENT 2
<PAGE>
<TABLE>

                             CPI CORP.
                              INDEX

<CAPTION>

                                                         PAGE NO.

<S>                                                       <C>
Part II.  Other Information:

   Item 2.  Changes in the Rights of Company's            25
              Security Holders

   Item 4.  Results of Votes of Security Holders          25,26

   Item 6.  Exhibits and Reports on Form 8-K              27


Signature                                                 28

</TABLE>





























                       PAGE 3 DOCUMENT 2
<PAGE>


<TABLE>
                         EXHIBIT INDEX
<CAPTION>
                                                         PAGE NO.
<S>                                                      <C>
Part I. Item 6(a)

     Exhibit 27 - Financial Data Schedule

Part II. Item 6(a)

     Exhibit 4 - Instruments Defining the
     Rights of Security Holders, Including Debentures

     a. Amendment dated February 24, 1994                30-34
     b. Amendment dated June 14, 1994                    35-40

</TABLE>

ITEM 6(B)  REPORTS ON FORM 8-K



There were no reports on Form 8-K filed for the quarter ended
July 23, 1994.


























                         PAGE 3 OF 4 DOCUMENT 2
<PAGE>

                             SIGNATURES






Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.





CPI CORP.




DATE:  December 14, 1994         BY:  /s/ BARRY ARTHUR         
       -----------------              -------------------------
                                      Barry Arthur
                                      Executive Vice President -
                                      Finance
                                      Principal Financial Officer

























                         PAGE 4 OF 4 DOCUMENT 2

<TABLE> <S> <C>


<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   QTR-2
<FISCAL-YEAR-END>                          FEB-04-1995
<PERIOD-END>                               JUL-23-1994
<CASH>                                           4,435
<SECURITIES>                                    17,199
<RECEIVABLES>                                   19,671
<ALLOWANCES>                                       896
<INVENTORY>                                     28,580
<CURRENT-ASSETS>                                80,798
<PP&E>                                         275,412
<DEPRECIATION>                                 135,550
<TOTAL-ASSETS>                                 282,421
<CURRENT-LIABILITIES>                           59,857
<BONDS>                                              0
<COMMON>                                         6,801
                                0
                                          0
<OTHER-SE>                                     152,574
<TOTAL-LIABILITY-AND-EQUITY>                   282,421
<SALES>                                        204,755
<TOTAL-REVENUES>                               204,755
<CGS>                                           63,804
<TOTAL-COSTS>                                  205,070
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,934
<INCOME-PRETAX>                                (1,426)
<INCOME-TAX>                                     (570)
<INCOME-CONTINUING>                              (856)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     (856)
<EPS-PRIMARY>                                  (0.060)
<EPS-DILUTED>                                  (0.060)
        









</TABLE>


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