CPI CORP
10-Q, 1994-12-22
PERSONAL SERVICES
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               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON D.C.   20549

                           FORM 10-Q


        QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF
              THE SECURITIES EXCHANGE ACT OF 1934


              FOR THE QUARTER ENDED NOVEMBER 12, 1994
                 COMMISSION FILE NUMBER 1-10204


                           CPI CORP.
 ____________________________________________________________
    (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)


            DELAWARE                                43-1256674    
- - - ----------------------------------            --------------------
(State of Other Jurisdiction                  (I.R.S. Employer    
of Incorporation or Organization)             Identification No.) 


1706 WASHINGTON AVENUE, ST. LOUIS, MISSOURI        63103-1790     
- - - -------------------------------------------   --------------------
(Address of Principal Executive Offices)          (Zip Code)    


Registrant's telephone number, including area code:  (314)231-1575
                                                     -------------

     Indicate by check mark whether the registrant has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the registrant was required to file
such reports), and has been subject to such filing requirements for
the past 90 days.

                                Yes  ______X______  No ____________

     Indicate the number of shares outstanding of each of the
issuer's classes of Common Stock, as of the latest practicable
date.

Common Stock $.40 par value              13,699,717 shares        
- - - ---------------------------      ---------------------------------
          Class                   Outstanding at December 21, 1994

                      EXHIBIT INDEX ON PAGE 27

                      DOCUMENT 1, PAGE 1 OF 54
<PAGE>

<TABLE>
                             CPI CORP.
                              INDEX
<CAPTION>
                                                         PAGE NO.
<S>                                                       <C>
PART I.  FINANCIAL INFORMATION:

   Item 1.  Financial Statements:

            Interim Condensed Consolidated Balance          4,5
              Sheets - November 12, 1994,
              November 13, 1993 and February 5, 1994 

            Interim Condensed Consolidated Statements       6,7
              of Earnings - For the 16 and 40 Weeks
              Ended November 12, 1994 and
              November 13, 1993

            Interim Condensed Consolidated Statements      8-10
              of Changes in Stockholders' Equity - For
              the 52 Weeks Ended February 5, 1994 and
              for the 40 Weeks Ended November 12, 1994

            Interim Condensed Consolidated Statements     11,12
              of Cash Flows - For the 40 Weeks Ended 
              November 12, 1994 and November 13, 1993

            Notes to Interim Condensed Consolidated       13-15
              Financial Statements


   Item 2.  Management's Discussion and Analysis of       16-23
            Financial Condition and Results of
            Operations


   Item 6.(a) Exhibits

            Exhibit 11 - Computation of Earnings          28,29
              per Common Share

            Exhibit 27 - Financial Data Schedule             30

</TABLE>







                         2
<PAGE>
<TABLE>

                             CPI CORP.
                              INDEX

<CAPTION>
                                                         PAGE NO.
<S>                                                       <C>
PART II.  OTHER INFORMATION:


   Item 5.     Other Information                             24

   Item 6(a).  Exhibits                                       

               Exhibit 10 - Material Contracts            31-54

   Item 6(b).  Reports on Form 8-K                           25


Signature                                                    26

</TABLE>





























                         3
<PAGE>


                  PART I.  FINANCIAL INFORMATION


ITEM 1.  FINANCIAL STATEMENTS

<TABLE>
                           CPI CORP.
       INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS - ASSETS

<CAPTION>

                                  UNAUDITED            AUDITED
                        --------------------------- -------------
                        November 12,  November 13,    February 5,
                            1994         1993            1994    
                        ------------- ------------- -------------
<S>                     <C>           <C>           <C>
Current assets:
  Cash                  $  5,577,392  $  4,342,046  $  4,304,171 
  Short-term
   investments            12,138,025    45,830,603    62,051,741 
  Receivables             35,391,861    28,480,779    21,057,245 
  Inventories             37,102,782    31,565,514    28,530,382 
  Deferred costs
   applicable to unsold
   portraits                 795,551     8,680,353     2,822,123 
  Prepaid expenses and
   other current assets   14,830,336    11,108,419     9,005,393 
                        ------------- ------------- -------------
   Total current assets  105,835,947   130,007,714   127,771,055 
                        ------------- ------------- -------------
Net property and 
    equipment            157,110,816   112,308,857   114,328,773 

Other assets:
  Intangible assets       57,319,447    62,044,249    60,944,867 
  Other long-term
   assets                  3,039,224     2,654,633     2,751,641 
                        ------------- ------------- -------------
                        $323,305,434  $307,015,453  $305,796,336 
                        ============= ============= =============

<FN>
See notes to interim condensed consolidated financial statements.
</FN>

</TABLE>




                         4
<PAGE>
<TABLE>
    CPI CORP. INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS -
            LIABILITIES AND STOCKHOLDERS' EQUITY
<CAPTION>
                          UNAUDITED     UNAUDITED      AUDITED
                        Nov. 12, 1994 Nov. 13, 1993 Feb. 5, 1994
                        ------------- ------------- -------------
<S>                     <C>           <C>           <C>
Current liabilities:
  Short-term borrowings $ 29,050,000  $    ---      $     ---    
  Current maturities of
   long-term obligations     146,516       331,195       292,468 
  Accounts payable        39,350,326    43,390,315    32,849,291 
  Accrued expenses and
   other liabilities      28,767,001    21,855,872    21,046,068 
  Income taxes             3,380,763     4,512,527     8,767,222 
  Deferred income taxes,
   net                     1,980,948     1,176,677     2,232,429 
                        ------------- ------------- -------------
  Total current liab.    102,675,554    71,266,586    65,187,478 
                        ------------- ------------- -------------
Long-term obligations,
 less current maturities  59,738,368    59,840,894    59,810,789 
Other liabilities          3,844,962     4,748,023     4,848,151 
Deferred income taxes,
  net                        458,676     1,553,030       441,445 
Stockholders' equity:
 Preferred stock, no par
   value.  1,000,000
   shares authorized;
   no shares outstanding     ---           ---           ---    
 Preferred stock, Series
   A, no par value           ---           ---           ---    
 Common stock, $.40 par
   value, 50,000,000
   shares authorized;
   17,002,180,
   16,978,880 and
   16,978,869 shares
   outstanding at
   Nov. 12, 1994, Nov.
   13, 1993 and Feb.
   5, 1994, respectively   6,800,872     6,791,552     6,791,548 
 Add'l paid-in capital    29,641,751    29,262,689    29,262,531 
 Retained earnings       196,511,584   193,358,981   199,547,800 

 Cumm. foreign currency
   translation adj.       (1,744,767)   (1,073,420)   (1,381,524)
                        ------------- ------------- -------------
                         231,209,440   228,339,802   234,220,355 
 Treasury stock at cost,
   3,302,463, 2,363,808
   and 2,363,808 shares
   at Nov. 12, 1994,
   Nov. 13, 1993 and
   Feb. 5, 1994,
   respectively          (74,531,219)  (58,556,032)  (58,556,032)
 Unamortized deferred
   compensation -
   restricted stock          (90,347)     (176,850)     (155,850)
                        ------------- ------------- -------------
 Total stockholders'
   equity                156,587,874   169,606,920   175,508,473 
                        ------------- ------------- -------------
                        $323,305,434  $307,015,453  $305,796,336 
                        ============= ============= =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>
                         5
<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
                          (UNAUDITED)
     16 Weeks Ended November 12, 1994 and November 13, 1993

<CAPTION>
                                     16 Weeks Ended         
                               -----------------------------
                               November 12,     November 13,
                                  1994             1993     
                               ------------- -------------
<S>                            <C>           <C>
Net Sales                      $175,404,243  $145,319,804

Cost and expenses:
  Cost of sales (exclusive of
    depreciation expense shown
    below)                       49,546,700    42,677,252 
  Selling, administrative and
    general expenses            106,197,381    86,005,508 
  Depreciation                   10,384,855     8,494,609 
  Amortization of intangibles     1,704,375     2,070,378 
                               ------------- -------------
                                167,833,311   139,247,747 
                               ------------- -------------
Income from operations            7,570,932     6,072,057 

Net interest expense             (1,435,864)     (615,555)

Other income                         90,975       131,896 
                               ------------- -------------
Earnings before income taxes      6,226,043     5,588,398 

Income tax expense                2,394,393     2,235,834 
                               ------------- -------------
Net earnings                   $  3,831,650  $  3,352,564 
                               ============= =============

Net earnings                   $       0.28  $       0.23 
                               ============= =============

Weighted average number of
  common and common equivalent
  shares outstanding             13,829,014    14,673,156 
                               ============= =============

<FN>
See notes to interim condensed consolidated financial statements.
</FN>

</TABLE>

                         6
<PAGE>
<TABLE>
  CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
                             (UNAUDITED)
      40 Weeks Ended November 12, 1994 and November 13, 1993


                                     40 Weeks Ended
                               ---------------------------
                               November 12,   November 13,
                                   1994          1993     
                               ------------- -------------
<S>                            <C>           <C>
Net Sales                      $380,159,731  $329,496,089 

Cost and expenses:
  Cost of sales (exclusive of
    depreciation expense shown
    below)                      113,350,422    96,488,673 
  Selling, administrative and
    general expenses            231,227,123   201,311,826 
  Depreciation                   24,070,230    20,330,891 
  Amortization of intangibles     4,255,430     5,022,809 
Severance and early
  retirement expense                ---         1,400,000 
                               ------------- -------------
                                372,903,205   324,554,199 
                               ------------- -------------

Income from operations            7,256,526     4,941,890 

Net interest expense             (2,751,923)     (563,104)

Other income                        295,173       423,422 
                               ------------- -------------
Earnings before income taxes
  and cumulative effect of
  accounting change               4,799,776     4,802,208 

Income tax expense                1,823,915     1,920,681 
                               ------------- -------------
Earnings before cumulative
  effect of accounting change     2,975,861     2,881,527 
Cumulative effect of accounting
  change                            ---         2,120,000 
                               ------------- -------------
Net earnings                   $  2,975,861  $  5,001,527 
                               ============= =============

Earnings before cumulative
  effect of accounting change  $       0.21  $       0.20 
Cumulative effect of accounting
  change                            ---              0.14 
                               ------------- -------------
Net earnings                   $       0.21  $       0.34 
                               ============= =============

Weighted average number of
  common and common equivalent
  shares outstanding             14,208,617    14,672,102 
                               ============= =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>

</TABLE>





                         7
<PAGE>
<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
STOCKHOLDERS' EQUITY - COMMON STOCK AND ADDITIONAL PAID-IN CAPITAL
                          (UNAUDITED)
              52 Weeks Ended February 5, 1994 and
               40 Weeks Ended November 12, 1994

<CAPTION>
                                                Additional  
                                    Common        Paid-In   
                                     Stock        Capital   
                                 ------------- -------------
<S>                              <C>           <C>
Balance at February 6, 1993      $  6,782,292  $ 28,833,326 

Issuance of common stock:
  Profit sharing plan and trust         6,190       303,000 
  Stock bonus plan                      1,466        71,805 
  Employee stock plans                  1,600        54,400 
Foreign currency translation          ---           ---     
Dividends ($.56 per
  common share)                       ---           ---     
Net earnings                          ---           ---     
Purchase of treasury stock,
  at cost                             ---           ---     
Amortization of deferred
  compensation-restricted stock       ---           ---     
                                 ------------- -------------
Balance at February 5, 1994         6,791,548    29,262,531 

Issuance of common stock:
  Profit sharing plan and trust         7,955       327,182 
  Stock bonus plan                      1,476        55,764 
  Employee stock plans                   (107)       (3,726)
Foreign currency translation          ---           ---     
Dividends ($.42 per common
  share)                              ---           ---     
Net earnings                          ---           ---     
Purchase of treasury stock,
  at cost                             ---           ---     
Amortization of deferred
  compensation - restricted
  stock                               ---           ---     
                                 ------------- -------------
Balance at November 12, 1994     $  6,800,872  $ 29,641,751 
                                 ============= =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>

</TABLE>
                         8
<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
 STOCKHOLDERS' EQUITY - RETAINED EARNINGS AND CUMULATIVE FOREIGN
         CURRENCY TRANSACTION ADJUSTMENT (UNAUDITED)

               52 Weeks Ended February 5, 1994 and
                40 Weeks Ended November 12, 1994

                                                Cumulative  
                                                 Foreign    
                                                 Currency   
                                   Retained     Transaction 
                                   Earnings      Adjustment 
                                 ------------- -------------
<S>                              <C>           <C>          
Balance at February 6, 1993      $194,509,469  $    (89,601)

Issuance of common stock:
  Profit sharing plan and trust       ---           ---     
  Stock bonus plan                    ---           ---     
  Employee stock plans                ---           ---     
Foreign currency translation          ---        (1,291,923)
Dividends ($.56 per
  common share)                    (8,198,125)      ---     
Net earnings                       13,236,456       ---     
Purchase of treasury stock,
  at cost                             ---           ---     
Amortization of deferred
  compensation-restricted stock       ---           ---     
                                 ------------- -------------
Balance at February 5, 1994       199,547,800    (1,381,524)

Issuance of common stock:
  Profit sharing plan and trust       ---           ---     
  Stock bonus plan                    ---           ---     
  Employee stock plans                ---           ---     
Foreign currency translation          ---          (363,243)
Dividends ($.42 per common
  share)                           (6,012,077)      ---     
Net earnings                        2,975,861       ---     
Purchase of treasury stock,
  at cost                             ---           ---     
Amortization of deferred
  compensation - restricted
  stock                               ---           ---     
                                 ------------- -------------
Balance at November 12, 1994     $196,511,584  $ (1,744,767)
                                 ============= =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>
                         9
<PAGE>
<TABLE>
 CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
STOCKHOLDERS' EQUITY - TREASURY STOCK AT COST, UNAMORTIZED DEFERRED
       COMPENSATION-RESTRICTED STOCK AND TOTAL (UNAUDITED)
   52 Weeks Ended Feb. 5, 1994 and 40 Weeks Ended Nov. 12, 1994
                                        Unamortized              
                                         Deferred                
                             Treasury  Compensation-             
                              Stock,    Restricted               
                             At Cost      Stock         Total    
                         ------------- ------------ -------------
<S>                      <C>           <C>          <C>          
Balance at Feb. 6, 1993  $(57,898,854) $  (190,850) $171,945,782 
Issuance of common stock:
  Profit sharing plan
  and trust                   ---          ---           309,190 
  Stock bonus plan            ---          ---            73,271 
  Employee stock plans        ---          (56,000)      ---     
Foreign currency
  translation                 ---          ---        (1,291,923)
Dividends ($.56 per
  common share)               ---          ---        (8,198,125)
Net earnings                  ---          ---        13,236,456 
Purchase of treasury
  stock, at cost             (657,178)     ---          (657,178)
Amortization of deferred
  compensation-restricted
  stock                       ---           91,000        91,000 
                          ------------ ------------ -------------
Balance at Feb. 5, 1994   (58,556,032)    (155,850)  175,508,473 
Issuance of common stock:
  Profit sharing plan
  and trust                   ---          ---           335,137 
  Stock bonus plan            ---          ---            57,240 
  Employee stock plans        ---            3,833       ---     
Foreign currency
  translation                 ---          ---          (363,243)
Dividends ($.42 per
  common share)               ---          ---        (6,012,077)
Net earnings                  ---          ---         2,975,861 
Purchase of treasury
  stock, at cost          (15,975,187)     ---       (15,975,187)
Amortization of deferred
  compensation-restricted
  stock                       ---           61,670        61,670 
                         ------------- ------------ -------------
Balance at Nov. 12, 1994 $(74,531,219) $   (90,347) $156,587,874 
                         ============= ============ =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>
                         10
<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE 40 WEEKS ENDED NOV. 12, 1994 AND NOV. 13, 1993 (UNAUDITED)
<CAPTION>
                                       40 Weeks Ended        
                                  ---------------------------
                                  November 12,  November 13, 
                                     1994           1993     
                                  ------------- -------------
<S>                               <C>           <C>
Cash flows provided by
  operating activities            $ 10,661,757  $ 12,303,064 

Cash flows provided by (used
  in) financing activities:
  Proceeds from issuance of
    short-term debt                 29,050,000       ---     
  Proceeds from issuance of
    long-term debt                     ---        60,372,660 
  Repayment of long-term debt         (277,259)     (292,567)
  Issuance of common stock to
    employee stock plans               388,544       438,623 
  Cash dividends                    (6,012,077)   (6,152,015)
  Purchase of treasury stock       (15,975,187)     (657,178)
                                  ------------- -------------
      Cash flows provided by
        financing activities         7,174,021    53,709,523 
                                  ------------- -------------
Cash flows before investing
  activity                          17,835,778    66,012,587 
                                  ------------- -------------
Cash flows provided by (used in)
  investing activities:
  Purchases of short-term
    investments                     (9,171,808)  (27,142,600)
  Proceeds from maturing of
    short-term investments          34,395,342       ---     
  Additions to property and
    equipment                      (66,644,091)  (21,436,874)
  Acquisitions:
    Property and equipment            (208,182)  (13,629,943)
    Intangible assets                  551,465    (1,169,216)
  Long-term investments                ---           (22,109)
  Restricted stock                     ---           (56,000)
                                  ------------- -------------
  Cash flows used in investing
    activities                     (41,077,274)  (63,456,742)
                                  ------------- -------------
Effect of exchange rate changes
  on cash and equivalents             (160,838)     (503,874)
                                  ------------- -------------
Net increase (decrease) in cash
  and cash equivalents             (23,402,334)    2,051,971 

Cash and cash equivalents at
  beginning of year                 35,915,114    20,978,078 
                                  ------------- -------------
Cash and cash equivalents at
  end of period                   $ 12,512,780  $ 23,030,049 
                                  ============= =============
Supplemental cash flow
  information:
  Interest paid                   $  3,539,437  $  1,643,457 
                                  ============= =============
  Income taxes paid               $  6,338,116  $  7,874,118 
                                  ============= =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>
                         11
<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS 
FOR THE 40 WEEKS ENDED NOV. 12, 1994 AND NOV. 13, 1993 (UNAUDITED)
(continued)

<CAPTION>

                                      40 Weeks Ended        
                                 ---------------------------
                                 November 12,  November 13, 
                                     1994          1993     
                                 ------------- -------------
<S>                              <C>           <C>          
Reconciliation of net earnings
  to cash flows provided by
  (used in) operating
  activities:

Net earnings                     $  2,975,861  $  5,001,527 

Adjustments for items not
  requiring cash:
  Depreciation and amortization    28,325,660    25,192,162 
  Deferred income taxes              (234,251)   (3,608,039)
  Deferred compensation            (1,003,189)     (747,316)
  Other                            (1,532,449)   (2,183,319)

Decrease (increase) in current
  assets:
  Receivables and inventories     (22,907,014)  (19,999,294)
  Deferred costs applicable to
    unsold portraits                2,026,572    (4,907,636)
  Prepaid expenses and other
    current assets                 (5,824,943)   (2,751,727)

Increase (decrease) in current
  liabilities:
  Accounts payable, accrued
    expenses and other
    liabilities                    14,221,969    20,576,222 
  Income taxes                     (5,386,459)   (4,269,516)
                                 ------------- -------------
Cash flows used in operating
  activities                     $ 10,661,757  $ 12,303,064 
                                 ============= =============

<FN>
See notes to interim condensed consolidated financial statements.
</FN>

</TABLE>

                         12
<PAGE>

                           CPI CORP.

 NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                          (UNAUDITED)


1. In the opinion of management, the accompanying unaudited
   condensed consolidated financial statements contain all
   adjustments necessary for a fair presentation of the Company's
   financial position as of November 12, 1994, November 13, 1993
   and February 5, 1994 and the results of its operations and
   changes in its cash flows for the 16 and 40 weeks ended November
   12, 1994 and November 13, 1993.  These financial statements
   should be read in conjunction with the financial statements and
   the notes included in the Company's annual report on Form 10-K
   for its fiscal year ended February 5, 1994.  Certain accounts
   have been reclassified within the 1993 financial statements to
   conform with the presentation in 1994.


2. Short-term investments are comprised of money market instruments
   which aggregated $12,138,025, $45,830,603 and $62,051,741 as of
   November 12, 1994, November 13, 1993, and February 5, 1994,
   respectively, and are stated at cost which approximates market.

   Total interest income for the 16 weeks ended November 12, 1994
   and November 13, 1993 was $170,043 and $779,864, respectively,
   and for the 40 weeks ended November 12, 1994 and November 13,
   1993 was $787,514 and $1,080,353, respectively.
.


3. Inventories consist of the following components:
<TABLE>
   CPI CORP. INVENTOIES AT NOV. 12, 1994, NOV. 13, 1993, AND
   FEB. 5, 1994
                         Nov. 12,     Nov. 13,      Feb. 5,  
                           1994         1993         1994    
                        -----------  -----------  -----------
   <S>                  <C>          <C>          <C>
   Raw materials
     and supplies       $36,938,809  $30,648,256  $27,981,589
   Portraits-in-process     163,973      917,258      548,793
                        -----------  -----------  -----------
                        $37,102,782  $31,565,514  $28,530,382
                        ===========  ===========  ===========
</TABLE>

4. On May 30, 1993, CPI Corp. finalized the acquisition of the
   Prints Plus wall decor chain from the Melville Corporation,
   originally disclosed on May 10, 1993.  The 103 store chain,

                         13
<PAGE>
   located in malls throughout the United States, operates a
   prints, posters and framing business with annual sales in excess
   of $40 million.  Prints Plus was acquired for approximately
   $14.7 million.  In addition, the Company entered into a non-
   compete agreement with Melville Corporation for cash
   consideration aggregating $1,050,000 which is being amortized
   over a three-year period.  Stores will continue to be operated
   under the trade name "Prints Plus".

   The acquisition was recorded using the purchase method of
   accounting and the results of operations of Prints Plus have
   been included in the Company's consolidated financial statements
   since the effective date of the acquisition.


5. Effective February 7, 1993, the Company adopted the provisions
   of Statement of Financial Accounting Standards No. 109,
   "Accounting for Income Taxes".  Accordingly, the Company has
   changed its method of computing income taxes from the deferred
   method used in prior years to the asset and liability method
   prescribed by SFAS 109.  Adoption of this statement increased
   fiscal year 1993 net earnings by $2.12 million and increased
   earnings per share by $0.14.  Prior years data have not been
   restated as management elected to adopt the statement on a
   prospective basis.


6. On August 31, 1993, the Company placed privately senior notes
   in the amount of $60 million (the "Note Agreement") with two
   insurance companies.  The notes, issued pursuant to the Note
   Agreement, mature over a seven-year period with an average
   maturity of 5.42 years and with the first principal payment due
   at the end of the third year.  Interest on the notes is payable
   semi-annually at an average effective fixed rate of 6.44%.  The
   Note Agreement requires the Company to maintain certain
   financial ratios and comply with certain restrictive covenants. 
   Under one covenant, dividend payments, purchase of treasury
   stock and certain restricted investments are not to exceed $25
   million plus 50% of net earnings (or less 100% of net losses)
   credited at the end of each fiscal year.

   On June 14, 1994, the Company amended its $25.0 million
   Revolving Credit Agreement, extending its term until August 31,
   1996.  In addition, on November 9, 1994, the company again
   amended its $25.0 million Revolving Credit Agreement, changing
   the principal amount that can be borrowed to $50.0 million and
   modifying certain financial covenants.   See Part II, Item 5,
   Other Information, and Item 6(a), Exhibits, Exhibits 10(b) and
   10(c), Material Contracts, of this Form 10-Q for further
   details.


                         14
<PAGE>

7. To manage its exposure to fluctuations in interest rates, the
   Company has entered into an interest rate swap agreement for a
   notional principal amount of $40.0 million, maturing August 28,
   1995.  Interest rate swap agreements involve the exchange of
   interest obligations on fixed and floating interest rate debt
   without the exchange of the underlying principal amount.  The
   differential paid or received on the interest rate swap
   agreement is recognized as an adjustment to interest expense. 
   The Company's interest rate swap agreement states the Company
   will receive a fixed rate of 4.54% and will pay a floating rate
   equal to the 6-month LIBOR rate as of a specific date.  For the
   first three quarters of fiscal 1994, the rate realized averaged
   5.43% and, for the 16 and 40 week periods ended November 12,
   1994, net interest expense was increased by $184,000 and
   $296,000, respectively.  While the Company has credit risk
   associated with this financial instrument, no loss is
   anticipated due to nonperformance by the counterparties to these
   agreements.  The Company has not entered into any other
   derivative instruments or off-balance sheet transactions.

































                         15
<PAGE>
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL        
         CONDITION AND RESULTS OF OPERATIONS

To establish a framework for discussion, selected financial data
summarizing the Company's operating results for the 16 and 40 weeks
ended November 12, 1994 and November 13, 1993, respectively, are
presented in the following tables and are discussed in greater
detail on subsequent pages.












































                         16
<PAGE>

<TABLE>
CPI CORP. SELECTED FINANCIAL DATA FOR THE 16 WEEKS ENDED NOVEMBER
12, 1994 AND NOVEMBER 13, 1993 (IN THOUSANDS EXCEPT PER SHARE DATA)
<CAPTION>      
                                           16 Weeks Ended    
                                       ----------------------
                                         Nov. 12,    Nov. 13, 
                                           1994       1993   
                                       ----------- ----------
<S>                                     <C>        <C>       
Net sales:
  Portrait studios                      $  96,477  $  68,670 
  Photofinishing                           59,448     58,519 
  Other products and services              19,479     18,131 
                                        ---------- ----------
                                        $ 175,404  $ 145,320 
                                        ========== ==========
Operating earnings:
  Portrait studios                      $  11,975  $   8,705 
  Photofinishing                            1,033      3,325 
  Other products and services                 (36)      (270)
                                        ---------- ----------
                                           12,972     11,760 

General corporate expenses                  5,401      5,688 
Severance and early retirement benefits      ---        ---  
                                        ---------- ----------
Income from operations                      7,571      6,072 
Net interest expense                        1,436        616 
Other income                                   91        132 
                                        ---------- ----------
Earnings before income taxes and 
  cumulative effect of accounting change    6,226      5,588 
Income tax expense                          2,394      2,235 
                                        ---------- ----------
Earnings before cumulative effect of
  accounting change                         3,832      3,353 
Cumulative effect of accounting change       ---        ---  
                                        ---------- ----------
Net earnings                            $   3,832  $   3,353 
                                        ========== ==========
Earnings per common share:
  Earnings before cumulative 
    effect of accounting change         $     .28  $     .23 
  Cumulative effect of accounting change      ---        --- 
                                        ---------- ----------
  Net earnings                          $     .28  $     .23 
                                        ========== ==========
Weighted average number of common and
  common equivalent shares outstanding     13,829     14,673 
                                        ========== ==========
</TABLE>
                         17
<PAGE>

<TABLE>
CPI CORP. SELECTED FINANCIAL DATA FOR THE 40 WEEKS ENDED NOVEMBER
12, 1994 AND NOVEMBER 13, 1993 (IN THOUSANDS EXCEPT PER SHARE DATA)
<CAPTION>      
                                           40 Weeks Ended    
                                       ----------------------
                                         Nov. 12,    Nov. 13, 
                                           1994       1993   
                                       ----------- ----------
<S>                                     <C>        <C>       
Net sales:
  Portrait studios                      $ 192,043  $ 156,497 
  Photofinishing                          143,348    141,222 
  Other products and services              44,769     31,777 
                                        ---------- ----------
                                        $ 380,160  $ 329,496 
                                        ========== ==========
Operating earnings:
  Portrait studios                      $  20,184  $  16,172 
  Photofinishing                            1,559      5,238 
  Other products and services              (2,067)    (1,908)
                                        ---------- ----------
                                           19,676     19,502 

General corporate expenses                 12,420     13,160 
Severance and early retirement benefits      ---       1,400 
                                        ---------- ----------
Income from operations                      7,256      4,942 
Net interest expense                        2,751        563 
Other income                                  295        423 
                                        ---------- ----------
Earnings before income taxes and 
  cumulative effect of accounting change    4,800      4,802 
Income tax expense                          1,824      1,920 
                                        ---------- ----------
Earnings before cumulative effect of
  accounting change                         2,976      2,882 
Cumulative effect of accounting change       ---       2,120 
                                        ---------- ----------
Net earnings                            $   2,976  $   5,002 
                                        ========== ==========
Earnings per common share:
  Earnings before cumulative 
    effect of accounting change         $     .21  $     .20 
  Cumulative effect of accounting change      ---        .14 
                                        ---------- ----------
  Net earnings                          $     .21  $     .34 
                                        ========== ==========
Weighted average number of common and
  common equivalent shares outstanding     14,209     14,672 
                                        ========== ==========
</TABLE>
                         18
<PAGE>

REVENUES:  Sales increased 20.7% to $175.4 million in the third
quarter of 1994, from $145.3 million in the comparable period last
year.  A 40.5% increase in Portrait Studio sales during the third
quarter of 1994 was the primary reason for the overall year-to-year
sales increase.  For the 40 weeks ended November 12, 1994, sales
increased 15.3% to $380.2 million from $329.5 million recorded in
the comparable period last year.  Major factors contributing to the
sales increase are an improvement in the sales performance of the
Portrait Studio segment and the inclusion of the Prints Plus
operations for the entire 40 week period in fiscal 1994.  The
Prints Plus operation was acquired May 30, 1993, operating for 24
weeks of the 40 week period ended November 13, 1993.

Portrait Studio sales increased 40.5% and 22.7% for the 16 and 40
week periods ended November 12, 1994, respectively, over the
comparable period last year.  A major portion of the sales increase
for both the 16 and 40 week periods ended November 12, 1994, can be
attributed to the new freeze-frame digital imaging system, which
has been installed during the first three quarters of 1994 in all
U.S. Sears Portrait Studio locations.  Installation of the system
in the remaining Canadian Sears Portrait Studios is planned for
early next year.  Additionally, under the Company's new Portrait
Preview System, customers view and order their portraits during the
photography session.  Since the Company records sales upon customer
acceptance, the sales transaction now takes place at the time of
photography, accelerating sales by about two weeks.

Photofinishing sales rose 1.6% in the third quarter of 1994 to
$59.4 million and 1.5% in the first three quarters of 1994 to
$143.3 million, due to a slight increase in roll volume for both
the 16 and 40 week periods ended November 12, 1994, over the
comparable periods last year.

Other Products and Services includes the electronic publishing
business, the newly acquired wall decor business operating under
the names "Prints Plus" and "Prints and Posters" and the digital
imaging business.  Sales in the Other Products and Services segment
increased 7.4% to $19.5 million and 40.9% to $44.8 million for the
16 and 40 week periods ended November 12, 1994, respectively, from
the comparable prior year periods.  The sales increase primarily
resulted from the inclusion of Prints Plus operations for the
entire 40 week period this year compared to only 24 weeks of the
comparable period last year.


OPERATING INCOME:  Segment operating earnings for the prior years
have been restated to conform with the current year's presentation.

Certain employee benefit costs, which in prior years were recorded
as part of corporate expense, have been reclassified to the
operating segments to better reflect the operating contribution of
the segments.  Income from operations increased 24.7% to $7.6
                         19
<PAGE>
million and 46.8% to $7.3 million for the 16 and 40 week periods
ended November 13, 1994, respectively, primarily due to the
improved operating earnings in the Portrait Studio operations,
partially offset by a decline in photofinishing operating earnings.

Operating earnings for the 40 weeks ended November 13, 1993 were
also adversely affected by a $1.4 million charge for severance and
early retirement benefits.

Portrait Studio operating earnings increased 37.6% and 24.8% for
the 16 and 40 week periods ended November 12, 1994, respectively,
from the comparable periods last year, as higher sales offset the
increased costs of higher depreciation, training expenses and
studio employment costs.  Additional depreciation for the new
freeze-frame digital imaging system amounted to $2.2 million and
$3.6 million and incremental training amounted to $273,000 and
$846,000 for the 16 and 40 week periods ended November 12, 1994,
respectively.

Photofinishing operating earnings were $1.0 million and $1.6
million, declining $2.3 million and $3.7 million for the 16 and 40
week periods ended November 12, 1994, respectively, from the
comparable period last year.  Factors contributing to the decline
in operating earnings include a reduction in gross profit margins,
the increased expense of testing and developing new marketing
concepts, which together were partially offset by a reduction in
operating costs.  The decline in gross profit margins resulted from
more aggressive pricing used to address competitive pressures,
increased employment costs and increased sales of lower margin
products.  The increased cost of testing and developing two new
major marketing concepts amounted to $800,000 and $2.0 million for
the 16 and 40 week periods ended November 12, 1994, respectively.

The Other Products and Services segment performance improved for
the third quarter of 1994, reflecting an increase in profits in the
newly acquired Prints Plus operations.  Operating losses in the
segment for the 40 weeks ended November 12, 1994, reflect the
seasonal operating results of the Prints Plus operations for the
entire 40 week period and the continuing operating losses of the
electronic publishing business.

NET EARNINGS:  Net earnings increased 14.3% to $3.8 million in the
third quarter of 1994, reflecting the improved results of the
Portrait Studio operation.  The higher net interest expense
reflects high seasonal borrowings, the increased borrowings costs
associated with the $60 million Note Agreement entered into by the
Company in August 1993 and a net expense of $184,000 recorded on
the $40 million interest rate swap agreement.  The Company will
continue to be impacted by the $40 million interest rate swap
agreement until August 28, 1995, based on fluctuations in short-
term interest rates.  (see Footnote 7 for details).

                         20
<PAGE>
Net earnings for the 40 weeks ended November 12, 1994 amounted to
$3.0 million compared to net earnings of $5.0 million for the 40
weeks ended November 13, 1993.  Year to date results were impaired
by the increased borrowing costs associated with the $60 million
Note Agreement previously mentioned and a net expense of $296,000
for the 40 weeks ended November 12, 1994, recorded on the $40
million interest rate swap agreement also previously mentioned. 
Prior year results include a before tax provision of $1.4 million
for severance and early retirement benefits and a  $2.1 million
benefit to earnings from an accounting change.  The accounting
change resulted from adopting the provisions of Statement of
Accounting Standards No. 109, "Accounting for Income Taxes".  In
accordance with the Standard, the Company has changed its method of
accounting for income taxes from the deferred method to the asset
and liability method.  The Company adopted Statement 109 on a
prospective basis.

Earnings per share increased 21.7% to $0.28 in the third quarter of
1994, from $0.23 recorded in the prior year's third quarter.  For
the 40 week period ended November 12, 1994, earnings per share
amounted to $0.21 compared to $0.20 earned in the comparable period
last year before the cumulative effect of the accounting change. 
Net earnings amounted to $0.34 per share in the 40 weeks ended
November 13, 1993, after consideration of the accounting change.

For the full 1994 fiscal year, management believes earnings should
fall in the range of $0.80 to $1.00 per share, short of the more
recently announced increased projections.  Although portrait studio
sitting volume has exceeded expectations, sales levels are running
below expectations as the increased sitting volume has impeded the
ability to realize expected sales averages.  Costs are also higher
than planned primarily due to the increase in volume.  Less than
expected growth in Portrait Studio earnings coupled with
disappointing Photofinishing results and increased interest cost,
caused in part by a sharp rise in interest rates, have resulted in
a tempering of earnings expectations.  While the new digital
imaging freeze-frame system has been installed in most of the
Portrait Studio locations, management believes we have not been
able to fully realize the benefits this new technology can
ultimately provide.


CAPITAL RESOURCES AND LIQUIDITY:  Cash and short-term investments
were $17.7 million, $50.2 million and $66.4 million on November 12,
1994, November 13, 1993 and February 5, 1994, respectively.

Capital expenditures amounted to $66.6 million for the 40 weeks
ended November 12, 1994, of which approximately $43.8 million
related to the new freeze-frame digital imaging system and related
point-of-sale equipment.


                         21
<PAGE>
The Company has increased from $75 million to $85 million the total
estimated planned capital expenditure for installing the new
digital freeze-frame imaging system and studio renovation program. 
Included in this estimate are $55 million for the acquisition of
freeze-frame digital imaging systems, $5 million for point-of-sale
registers and $25 million for studio renovations.   The digital
imaging system and point-of-sale registers were fully installed by
September 1994 in the United States, with the remaining
installation in Canada scheduled for completion in early 1995.  The
studio renovation program, begun in early fiscal 1994, is expected
to take about five years to complete.  The Company expects to fund
this capital expenditure program through proceeds of maturing
short-term investment balances, borrowing against lines of credit
and utilizing operating cash flow.  Portrait Studio depreciation
expense is expected to increase by $1.7 million and interest
expense by $750,000 in the fourth quarter of 1994 over the
comparable period in 1993.  In addition, as a result of this
program, depreciation expense will increase by approximately $4.8
million and $8.0 million and interest expense will increase by $2.5
million and $4.0 million in fiscal years 1994 and 1995,
respectively, over fiscal year 1993 levels.

During the first three quarters of fiscal year 1994, the Company
purchased 938,655 shares of its common stock for $16.0 million
under the previously announced stock repurchase program bringing
the total to 3,302,463 shares for $74.5 million as of November 12,
1994.  The Company's Board of Directors has authorized the purchase
of up to 4,500,000 shares of CPI Corp. common stock.

During the second quarter of 1994, the Company renegotiated one of
its debt covenants with all its major lenders.  Under the revised
debt covenant, dividend payments, purchase of treasury stock and
certain restricted investments are not to exceed $25 million plus
50% of net earnings (or less 100% of net losses) credited at the
end of each fiscal year.

During the third quarter of 1994, the Company negotiated an
increase in its line of credit from $25 million to $50 million. 
Interest will be at the lower of a quoted interest rate or the
bank's prime lending rate.  Borrowings amounted to $29.1 million
under the credit agreements as of November 12, 1994.


EFFECT OF NEW ACCOUNTING PRONOUNCEMENT:  In May 1993, the Financial
Accounting Standards Board (FASB) issued Statement of Financial
Accounting Standards No. 115 (SFAS No. 115), "Accounting for
Certain Investments in Debt and Equity Securities."  SFAS No. 115
expands the required use of fair value accounting for investments
in debt and equity securities, and allows debt securities to be
classified as "held-to-maturity" and reported in the financial
statements at amortized cost only if the reporting entity has the
positive intent and ability to hold those securities to maturity.
                         22
<PAGE>
Furthermore, SFAS No. 115 clarifies that securities which might be
sold in response to changes in market interest rates, changes in
the security's prepayment risk, increases in liquidity needs, or
other similar factors cannot be classified as "held-to-maturity." 
SFAS No. 115 is effective for fiscal years beginning after December
15, 1993.  The Company adopted SFAS No. 115 on February 6, 1994. 
The adoption of SFAS No. 115 did not have an effect on the
financial position of the Company as securities in the Company's
portfolio are short-term in nature and were classified as "held-to-
maturity".










































                         23
<PAGE>
                   PART II.  OTHER INFORMATION


ITEM 5.   OTHER INFORMATION



On November 9, 1994, the Collateral Agency and Intercreditor
Agreement dated August 31, 1994, filed with the Securities and
Exchange Commission on Form 10-Q Part II Item 6(a) Exhibit 4(c),
dated July 24, 1993, was amended to increase from $40 million to
$60 million the amount of the Revolving Credit Note.  A copy of
this amendment is attached to this report on Form 10-Q as Part II
Item 6 Exhibit 10 (a), Material Contracts.

In addition, on November 9, 1994, the Revolving Credit Agreement
(the "Agreement") and Revolving Credit Note (the "Note") dated
August 31, 1994, filed with the Securities and Exchange Commission
on Form 10-Q Part II Item 6(a) Exhibits 4(g) and (h), respectively,
dated July 24, 1993, were amended to increase the principal amount
which can be borrowed under the Agreement and Note from $25 million
to $50 million and modifying certain covenants.  A copy of the
Agreement and Note are attached to this report on Form 10-Q as Part
II Item 6 Exhibit 10 (b) and (c), respectively, Material Contracts.

The Company is also presently negotiating a modification to its
contract with Sears Roebuck and Co., which will eliminate certain
adjustments to the license fee regarding strategic plan
implementation, while retaining other material commitments to such
implementation.  The Company will file a Report 8K, Current Report,
when the contract is executed.





















                         24
<PAGE>
ITEM 6(B)  REPORTS ON FORM 8-K



On September 9, 1994, CPI Corp. reported the issuance of a press
release on September 1, 1994 announcing:  a earning per share of 11
cents vs. 14 cents for the second quarter 1994 and 1993,
respectively; sales increase of 9.7% from 1993 due to new marketing
programs boosting portrait studio results;  lower Photofinishing
earnings reflecting industry softness and investments in new
marketing projects; and Management's anticipation of meeting, and
possibly exceeding, high end of full-year EPS range.

On October 11, 1994, CPI Corp. reported the issuance of a press
release on October 10, 1994 announcing the successful completion of
digital imaging installations in the U.S. portrait studios and a
one-time, non-comparable earnings increase of seven cents expected
in the second half.


































                         25
<PAGE>
                          SIGNATURES
         





Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.





CPI Corp.




Date:  December 22, 1994       By:   /s/ Barry Arthur           
                                     ___________________________
                                     Barry Arthur
                                     Executive Vice President -
                                     Finance
                                     Principal Financial Officer


























                         26
<PAGE>
<TABLE>

EXHIBIT INDEX

<CAPTION>

                                                  Sequentially 
                                                  Numbered Page

<S>                                                  <C>
PART I.


Item 6(a). Exhibits

     Exhibit 11 - Computation of Earnings
        Per Share - 16 Weeks                         28

     Exhibit 11 - Computation of Earnings
        Per Share - 40 Weeks                         29

     Exhibit 27 - Financial Data Schedule            30




PART II.


Item 6(a). Exhibits

     Exhibit 10 - Material Contracts

         a.  Second Amendment to Revolving Credit
               Agreement dated November 9, 1994      31-44

         b.  Second Amendment to Revolving Credit
               Note dated November 9, 1994           45-48

         c.  First Amendment to Collateral Agency
               and Intercreditor Agreement
               dated November 9, 1994                49-54

</TABLE>








                         27
<PAGE>
PART I

ITEM 6(a).  EXHIBIT 11 - COMPUTATION OF EARNINGS PER SHARE

<TABLE>
       
CPI CORP. COMPUTATION OF EARNINGS PER COMMON SHARE 16 WEEKS ENDED
NOBEMBER 12, 1994 AND NOVEMBER 13, 1993 (IN THOUSANDS EXCEPT PER
SHARE AMOUNTS)

<CAPTION>
                                         16 Weeks Ended      
                                    ----------------------
                                     Nov. 12,    Nov. 13,
                                       1994        1993   
                                    ---------   ---------
<S>                                 <C>         <C>
Primary:

  Net earnings applicable
    to common shares                $  3,832    $  3,353 
                                    =========   =========


Shares:
  
  Weighted average number of
    common shares outstanding         17,002      16,979 

  Shares issuable under
    employee stock plans - 
    weighted average                      10          25 

  Less:  Treasury stock -
    weighted average                  (3,183)     (2,331)
                                    ---------   ---------

  Weighted average number of
    common and common
    equivalent shares                 13,829      14,673 
                                    =========   =========


Earnings per common and
    common equivalent shares        $    .28    $    .23 
                                    =========   =========

</TABLE>




                         28
<PAGE>
PART I

ITEM 6(a).  EXHIBIT 11 - COMPUTATION OF EARNINGS PER SHARE

<TABLE>
       
CPI CORP. COMPUTATION OF EARNINGS PER COMMON SHARE 40 WEEKS ENDED
NOBEMBER 12, 1994 AND NOVEMBER 13, 1993 (IN THOUSANDS EXCEPT PER
SHARE AMOUNTS)

<CAPTION>
                                         40 Weeks Ended      
                                    ----------------------
                                     Nov. 12,    Nov. 13,
                                       1994        1993   
                                    ---------   ---------
<S>                                 <C>         <C>
Primary:

  Net earnings applicable
    to common shares                $  2,976    $  5,002
                                    =========   =========


Shares:
  
  Weighted average number of
    common shares outstanding         17,002      16,973 

  Shares issuable under
    employee stock plans - 
    weighted average                      10          25 

  Less:  Treasury stock -
    weighted average                  (2,803)     (2,326)
                                    ---------   ---------

  Weighted average number of
    common and common
    equivalent shares                 14,209      14,672 
                                    =========   =========


Earnings per common and
    common equivalent shares        $    .21    $    .34 
                                    =========   =========

</TABLE>




                         29
<PAGE>
PART I

ITEM 6(a).  EXHIBIT 27 - FINANCIAL DATA SCHEDULE




See accompanying document.












































                         30
<PAGE>

PART II

ITEM 6(a) - EXHIBIT 10 - MATERIAL CONTRACTS


      a.) Second Amendment to Revolving Credit Agreement dated
November 9, 1994.













































                         31
<PAGE>

          SECOND AMENDMENT TO REVOLVING CREDIT AGREEMENT


         THIS SECOND AMENDMENT TO REVOLVING CREDIT AGREEMENT (this
"Amendment") is made and entered into this 9th day of November,
1994, by and between CPI CORP.,  a Delaware corporation
("Borrower"), and MERCANTILE BANK OF ST. LOUIS NATIONAL
ASSOCIATION, a national banking association ("Bank").

                     W I T N E S S E T H:

         WHEREAS, Borrower and Bank have heretofore entered into
that certain Revolving Credit Agreement dated August 31, 1993, as
amended by that certain First Amendment to Revolving Credit
Agreement dated June 14, 1994 (as so amended, the "Agreement"); and

         WHEREAS, Borrower and Bank desire to amend the Agreement
in the manner hereinafter set forth;

         NOW, THEREFORE, in consideration of the premises and for
other good and valuable consideration, the receipt and sufficiency
of which are hereby acknowledged, Borrower and Bank hereby agree as
follows:

         1.  The first "WHEREAS" clause on page 1 of the Agreement
is hereby deleted in its entirety and the following substituted in
lieu thereof:

             "WHEREAS, Borrower has applied for a revolving credit 
         facility from Bank consisting of revolving credit loans  
         and commercial and standby letters of credit in an       
         aggregate amount of up to Fifty Million Dollars          
         ($50,000,000.00); and"

         2.  The definition of "Attorneys' Fees" set forth in
Section 2.01 of the Agreement is hereby deleted in its entirety and
the following substituted in lieu thereof:


             "Attorneys' Fees shall mean the reasonable value of  
         the services (and costs, charges and expenses related    
         thereto) of the attorneys (and all paralegals, accountants
         and other staff employed by such attorneys) employed by  
         Bank or Participant (including, without limitation,      
         attorneys and paralegals who are employees of Bank,      
         Participant or any direct or indirect parent corporation 
         or subsidiary of Bank or Participant) from time to time  
         (a) in connection with the negotiation, preparation,     
         execution, delivery, amendment, modification, extension, 
         renewal, administration and/or enforcement of this       
         Agreement and/or any of the other Transaction Documents, 
         (b) in connection with the preparation, negotiation or   
                         32
<PAGE>
         execution of any waiver or consent with respect to this  
         Agreement or any of the other Transaction Documents, (c) 
         in connection with any Default or Event of Default under 
         this Agreement, (d) to represent Bank or Participant in  
         any litigation, contest, dispute, suit or proceeding, or 
         to commence, defend or intervene in any litigation,      
         contest, dispute, suit or proceeding, or to file any     
         petition, complaint, answer, motion or other pleading or 
         to take any other action in or with respect to any       
         litigation, contest, dispute, suit or proceeding (whether 
         instituted by Bank, Participant, Borrower or any other   
         Person and whether in bankruptcy or otherwise) in any way 
         or respect relating to this Agreement or any of the other 
         Transaction Documents, Borrower, any Subsidiary or any   
         other Obligor and/or (e) to enforce any of Bank's or     
         Participant's rights and/or remedies to collect any of   
         Borrower's Obligations."


         3.  Clause (h) of the definition of "Permitted Liens" set
forth in Section 2.01 of the Agreement is hereby deleted in its
entirety and the following substituted in lieu thereof:


             "(h) other Liens created or incurred by Borrower or  
         any Subsidiary after the date of this Agreement on any   
         Property or assets of Borrower or any Subsidiary, provided
         that (i) all Debt secured by Liens permitted by this     
         clause (h) shall have been incurred within the limitations
         provided in Section 7.02(a), (ii) the aggregate amount of 
         all Debt secured by Liens permitted by this clause (h)   
         does not exceed five percent (5%) of Consolidated        
         Capitalization as of the end of the fiscal quarter       
         immediately preceding the date of determination and (iii) 
         the aggregate amount of all Debt secured by Liens        
         permitted by this clause (h) plus the  aggregate amount of
         all Debt secured by Liens permitted by clauses (f) and/or 
         (g) above does not exceed ten percent (10%) of           
         Consolidated Capitalization as of the end of the fiscal  
         quarter immediately preceding the date of determination."


         4.  The following new definitions of "Participant" and
"Participation Agreement" are hereby added to Section 2.01 of the
Agreement:


             "Participant shall mean Harris Trust and Savings Bank,
         an Illinois banking corporation, in its capacity as a    
         participant in the Borrower's Obligations under the      
         Participation Agreement.

                         33
<PAGE>
             "Participation Agreement shall mean that certain     
         Participation Agreement dated November 9, 1994, by and   
         between Bank and Harris Trust and Savings Bank, as the   
         same may from time to time be amended, modified, extended 
         or renewed."


         5.  Section 3.01 of the Agreement is hereby deleted in its
entirety and the following substituted in lieu thereof:


             "3.01  Commitment of Bank.  Subject to the terms and 
         conditions of this Agreement, during the Revolving Credit 
         Period of this Agreement, and so long as no Default or   
         Event of Default under this Agreement has occurred and is 
         continuing, Bank hereby agrees to make such loans        
         (individually, a "Revolving Credit Loan" and collectively,
         the "Revolving Credit Loans") to Borrower as Borrower may 
         from time to time request pursuant to Section 3.02.  The 
         aggregate principal amount of Revolving Credit Loans which
         Bank shall be required to have outstanding hereunder at  
         any one time shall not exceed the sum of (i) Fifty Million
         Dollars ($50,000,000.00) minus (ii) the aggregate        
         principal amount of all outstanding Letter of Credit Loans
         minus (iii) the aggregate undrawn face amount of all     
         outstanding Letters of Credit (the "Bank's Commitment"). 
         Each Revolving Credit Loan shall be for an aggregate     
         principal amount of $100,000.00 or any larger integral   
         multiple of $25,000.00.  Subject to the terms and        
         conditions of this Agreement, Borrower may borrow, repay 
         and reborrow such sums from Bank, provided, however, that 
         the aggregate principal amount of all Revolving Credit   
         Loans outstanding hereunder at any one time shall not    
         exceed the Bank's Commitment."


         6.  Paragraph (a) of Section 3.02 of the Agreement is
hereby deleted in its entirety and the following
substituted in lieu thereof:


             "3.02 Method of Borrowing.  (a) Borrower shall give  
         oral or written notice (a "Notice of Borrowing") to Bank 
         by 1:30 p.m. (St. Louis time) on the day of each Revolving
         Credit Loan which is to be a Prime Loan, or by 12:00 noon 
         (St. Louis time)  on the day of each Revolving Credit Loan
         which is to be a Quoted Rate Loan, specifying:


             (i)  the date of such Revolving Credit Loan, which   
         shall be a Business Day,

                         34
<PAGE>

             (ii)  the aggregate principal amount of such Revolving
         Credit Loan,


             (iii)  whether such Revolving Credit Loan is to be a 
         Prime Loan or a Quoted Rate Loan,


             (iv)  in the case of a Quoted Rate Loan, the duration 
         of the initial Interest Period applicable thereto, subject
         to the provisions of the definition of Interest Period,


             (v)  that all of the representations and warranties of
         the Borrower contained in this Agreement are true and    
         correct on the date of such Revolving Credit Loan as if  
         made on the date of such Revolving Credit Loan, and


             (vi)  that on the date of, and as a result of, such  
         Revolving Credit Loan, no Default or Event of Default    
         under this Agreement has occurred and is continuing.
         Borrower hereby authorizes Bank to rely on telephonic,   
         telegraphic, telecopy, telex or written instructions of  
         any Person identifying himself or herself as a person    
         authorized to request a Revolving Credit Loan or make a  
         repayment hereunder, and on any signature which Bank     
         believes to be genuine, and Borrower shall be bound      
         thereby in the same manner as if such Person were actually
         authorized or such signature were genuine.  Borrower also 
         hereby agrees to indemnify Bank and hold Bank harmless   
         from and against any and all claims, demands, damages,   
         liabilities, losses, costs and expenses (including,      
         without limitation, reasonable attorneys' fees and       
         expenses) relating to or arising out of or in            
         connection with the acceptance of instructions for making 
         Revolving Credit Loans or accepting repayments hereunder."


         7.  Paragraph (a) of Section 3.03 of the Agreement is
hereby deleted in its entirety and the following 
substituted in lieu thereof:

             "(a)The Revolving Credit Loans of Bank to Borrower   
         shall be evidenced by that certain Revolving Credit Note 
         of Borrower dated August 31, 1993, and payable to the    
         order of Bank in the principal amount of Twenty-Five     
         Million Dollars ($25,000,000.00), as amended by that     
         certain First Amendment to Revolving Credit Note dated   
         June 14, 1994, and that certain Second Amendment to      
         Revolving Credit Note dated November 9, 1994, pursuant to 
         which the principal amount of said Revolving Credit Note 
                         35
<PAGE>
         was increased from Twenty-Five Million Dollars           
         ($25,000,000.00) to Fifty Million Dollars ($50,000,000.00)
         (as so amended and as the same may from time to time be  
         further amended, modified extended or renewed, the       
         "Note")."

         8.  Paragraph (a) of Section 3.04 of the Agreement is
hereby deleted in its entirety and the following substituted in
lieu thereof:

             "(a)The duration of the initial Interest Period for  
         each  Quoted Rate Loan shall be as specified in the      
         applicable Notice of Borrowing.  Borrower shall elect the 
         duration of each subsequent Interest Period applicable to 
         such Revolving Credit Loan and the interest rate to be   
         applicable during such subsequent Interest Period (and   
         Borrower shall have the option (i) in the case of any    
         Prime Loan, to elect that such Revolving Credit Loan     
         become a Quoted Rate Loan and the Interest Period to be  
         applicable thereto, and (ii) in the case of any Quoted   
         Rate Loan, to elect that such Revolving Credit Loan become
         a Prime Loan), by giving notice of such election to Bank 
         by 12:00 noon (St. Louis time) on the last day of the    
         immediately preceding Interest Period applicable thereto, 
         if any; provided, however, that notwithstanding the      
         foregoing, in addition to and without limiting the rights 
         and remedies of the Bank under Section 8 hereof, so long 
         as any Default or Event of Default under this Agreement  
         has occurred and is continuing, Borrower shall not be    
         permitted to renew any Quoted Rate Loan as a Quoted Rate 
         Loan or to convert any Prime Loan into a Quoted Rate     
         Loan."


         9.  Sections 3.09, 3.10, 3.11, 3.12 and 3.13 of the
Agreement are hereby deleted in their entirety and the following
substituted in lieu thereof:


         "3.09 Funding Losses.  Notwithstanding any provision     
         contained herein to the contrary, if Borrower makes any  
         payment of principal with respect to any Quoted Rate Loan 
         (pursuant to Sections 3 or 8 or otherwise and whether by 
         reason of acceleration or otherwise) on any day other than
         the last day of an Interest Period applicable thereto, or 
         if Borrower fails to borrow or pay any Quoted Rate Loan  
         after notice has been given to Bank in accordance with   
         Section 3.02, 3.04 or 3.07(b), Borrower shall reimburse  
         Bank and Participant on demand for any resulting losses  
         and expenses incurred by Bank and/or Participant, as the 
         case may be, including, without limitation, any losses and

                         36
<PAGE>

         expenses incurred in obtaining, liquidating or employing 
         deposits from third  parties, but excluding loss of margin
         for the period after any such payment, provided that Bank 
         and/or Participant, as the case may be, shall have       
         delivered to Borrower a certificate as to the amount of  
         such losses and expenses, which certificate shall be     
         conclusive in the absence of manifest error.



             3.10 Increased Cost.  (a) If (i) Regulation D or     
         (ii) after the date hereof, the adoption of any applicable
         law, rule or regulation, or any change therein, or any   
         change in the interpretation or administration thereof by 
         any governmental or regulatory authority, central bank or 
         comparable agency charged with the interpretation or     
         administration thereof, or compliance by Bank and/or     
         Participant with any request or directive (whether or not 
         having the force of law) of any such governmental or     
         regulatory authority, central bank or comparable agency (a
         "Regulatory Change"):



             (A) shall subject Bank and/or Participant to any tax, 
         duty or other charge with respect to the Quoted Rate     
         Loans, the Revolving Credit Note or its obligation to make
         or participate in Quoted Rate Loans, or shall change the 
         basis of taxation of payments to Bank and/or Participant 
         of the principal of or interest on the Quoted Rate Loans 
         or any other amounts due under this Agreement in respect 
         of the Quoted Rate Loans or its obligation to make or    
         participate in Quoted Rate Loans (except for taxes on or 
         changes in the rate of tax on the overall net income of  
         Bank and/or Participant); or



             (B) shall impose, modify or deem applicable any      
         reserve (including, without limitation, any reserve      
         imposed by the Board of Governors of the Federal Reserve 
         System), special   deposit, capital or similar requirement
         against assets of, deposits with or for the account of, or
         credit extended or committed to be extended by, Bank     
         and/or Participant or shall, with respect to Bank and/or 
         Participant or the United States market for certificates 
         of deposit or the Interbank Eurodollar market, impose,   
         modify or deem applicable any other condition affecting  
         the Quoted Rate Loans, the Revolving Credit Note or its  
         obligation to make Quoted Rate Loans;

      
                         37
<PAGE>
         and the result of any of the foregoing is to increase the 
         cost to (or in the case of Regulation D, to impose a cost 
         on or increase the cost to) Bank and/or Participant of   
         making or maintaining or participating in any Quoted Rate 
         Loan, or to reduce the amount of any sum received or     
         receivable by Bank and/or Participant under this Agreement
         or under the Note with respect thereto, by an amount     
         deemed by Bank and/or Participant to be material, then,  
         within fifteen (15) days after notice by Bank and/or     
         Participant to Borrower together with a copy of the      
         official notice of the applicable change in law (if      
         applicable), Borrower shall pay to Bank as additional    
         interest, such additional amount or amounts as will      
         compensate Bank and/or Participant, as the case may be,  
         for such increased cost or reduction.  The determination 
         by Bank and/or Participant under this Section of the     
         additional amount or amount to be paid to Bank hereunder 
         shall be  conclusive in the absence of manifest error.  In
         determining such amount or amounts, Bank and Participant 
         may use any reasonable averaging and attribution methods.


             (b) If Bank and/or Participant demands compensation  
         under this Section, Borrower may at any time, upon at    
         least one (1) Business Days' prior notice to Bank, repay 
         in full its then outstanding Quoted Rate Loans together  
         with all accrued and unpaid interest thereon to the date 
         of prepayment and any funding losses and other amounts due
         under Section 3.09.  Concurrently with repaying such     
         Quoted Rate Loans, Borrower may borrow from Bank a Prime 
         Loan in an amount equal to the aggregate principal amount 
         of such Quoted Rate Loans, and, if Borrower so elects,   
         Bank shall make such a Prime Loan to Borrower.


             3.11 Capital Adequacy.  If, after the date of this   
         Agreement, Bank and/or Participant shall have determined 
         that the adoption of any applicable law, rule, regulation 
         or guideline regarding capital adequacy, or any change   
         therein, or any change in the interpretation or          
         administration thereof by any governmental or regulatory 
         authority, central bank or comparable agency charged with 
         the interpretation or administration thereof, or         
         compliance by Bank and/or Participant with any request or 
         directive regarding capital  adequacy (whether or not    
         having the force of law) of any such      authority,     
         central bank or comparable agency , has or will have the 
         effect of reducing the rate of return on Bank's and/or   
         Participant's capital in respect of its obligations      
         hereunder or under the Participation Agreement to a level 
         below that which Bank and/or Participant could have      

                         38
<PAGE>
         achieved but for such adoption, change or compliance     
         (taking into consideration Bank's and Participant's      
         policies with respect to capital adequacy), then from time
         to time Borrower shall pay to Bank upon demand additional 
         amount or amounts as will compensate Bank and Participant 
         for such reduction.  All determinations made by Bank     
         and/or Participant of the additional amount or amounts   
         required to compensate Bank and Participant in respect of 
         the foregoing shall be conclusive in the absence of      
         manifest error.  In determining such amount or amounts,  
         Bank and Participant may use any reasonable averaging and 
         attribution methods.


             3.12 Survival of Indemnities.  All indemnities and all
         provisions relating to reimbursement to Bank and         
         Participant of amounts sufficient to protect the yield to 
         Bank and Participant with respect to the Revolving Credit 
         Loans, including, without limitation, Sections 3.10 and  
         3.11 hereof, shall survive the payment of the Note and the
         termination of this Agreement.


             3.13 Discretion of Bank and Participant as to Manner 
         of Funding.  Notwithstanding any provision contained in  
         this  Agreement to the contrary, each of Bank and        
         Participant shall be entitled to fund and maintain its   
         funding of all or any part of the Quoted Rate Loans in any
         manner it elects, it being understood, however, that for 
         purposes of this Agreement all determinations hereunder  
         (including, without limitation, the determination of     
         Bank's and Participant's funding losses and expenses under
         Section 3.09) shall be made as if Bank and Participant had
         actually funded and maintained each Quoted Rate Loan     
         through the purchase of deposits having a maturity       
         corresponding to the maturity of the applicable Interest 
         Period relating to the applicable Quoted Rate Loan and   
         bearing an interest rate equal to the applicable Quoted  
         Rate."


         10. Clause (iv) of paragraph (a) of Section 4.01 of the 
Agreement is hereby deleted in its entirety and the following     
substituted in lieu thereof


             "(iv)  the sum of (A) the aggregate undrawn face     
         amount of all outstanding Letters of Credit plus (B) the 
         aggregate principal amount of all outstanding Letter of  
         Credit Loans plus (C) the aggregate principal amount of  


                         39
<PAGE>
         all outstanding Revolving Credit Loans shall not at any  
         one time exceed the sum of Fifty Million Dollars         
         ($50,000,000.00);"


         11. Section 7.02(a) of the Agreement is hereby deleted in
its entirety and the following substituted in lieu thereof:


             "(a) Limitations on Debt. Borrower will not create,  
         assume or incur or in any manner be or become liable in  
         respect of any Debt, and will not cause or permit any    
         Subsidiary to create, assume or incur or in any manner be 
         or become liable in respect of any Debt, except:

             (i) the Borrower's Obligations;

             (ii) Debt of any Subsidiary to Borrower or any other 
         Subsidiary;

             (iii) Debt of any Subsidiary to any Person other than 
         Borrower or any other Subsidiary, provided that after    
         giving effect thereto (A) the aggregate principal amount 
         of all Debt described in this Section 7.02(a)(iii) (other 
         than any Debt incurred solely to purchase or otherwise   
         acquire or construct Property) does not exceed five      
         percent (5%) of Consolidated Capitalization and (B) the  
         aggregate principal amount of all Debt described in this 
         Section 7.02(a)(iii) (including all Debt incurred solely 
         to purchase or otherwise acquire or construct Property)  
         does not exceed ten percent (10%) of Consolidated        
         Capitalization; and

             (iv) other Debt of Borrower, provided that after     
         giving effect thereto (A) the aggregate principal amount 
         of Consolidated Funded Debt does not exceed forty percent 
         (40%) of Adjusted Consolidated Capitalization and (B) the 
         aggregate principal amount of Consolidated Debt does not 
         exceed forty-five percent (45%) of Adjusted Consolidated 
         Capitalization.

         Any corporation which becomes a Subsidiary after the date 
         hereof shall for all purposes of this Section 7.02(a) be 
         deemed to have created, assumed or incurred at the time it
         becomes a Subsidiary all Debt of such corporation existing
         immediately after it becomes a Subsidiary.  Any Debt of  
         Borrower or a Subsidiary to a former Subsidiary shall be 
         deemed to have been created, assumed or incurred         
         immediately after such Subsidiary is no longer a         
         Subsidiary."


                         40
<PAGE>
         12. Section 9.03 of the Agreement is hereby deleted in its
entirety and the following substituted in lieu thereof:


             "9.03 Cost and Expenses.  Borrower agrees, whether or 
         not any Loan is made hereunder or any Letter of Credit is 
         issued hereunder, to pay Bank and/or Participant, as the 
         case may be, upon demand (i) all out-of-pocket costs and 
         expenses and all Attorneys' Fees of Bank and Participant 
         in connection with the preparation, documentation,       
         negotiation, execution, administration, amendment,       
         modification, extension and/or renewal of this Agreement, 
         the Note, the Letter of Credit Application(s), the Pledge 
         Agreement, the Intercreditor Agreement and the other     
         Transaction Documents, (ii) all recording and filing fees 
         incurred in connection with this Agreement and the other 
         Transaction Documents, (iii) all out-of-pocket costs and 
         expenses and all Attorneys' Fees of Bank and Participant 
         in connection with the preparation of any waiver or      
         consent hereunder or any amendment, modification,        
         extension or renewal hereof or any Default or Event of   
         Default hereunder, (iv) if any Default or Event of Default
         occurs, all out-of-pocket costs and expenses and all     
         Attorneys' Fees incurred by Bank and Participant in      
         connection with such Default or Event of Default and     
         collection and other enforcement proceedings resulting   
         therefrom and (v) all other Attorneys' Fees incurred by  
         Bank and Participant relating to or arising out of or in 
         connection with this Agreement or any of the other       
         Transaction Documents.  Borrower further agrees to pay or 
         reimburse Bank and Participant for any stamp or other    
         taxes which may be payable with respect to the execution, 
         delivery, recording and/or filing of this Agreement, the 
         Note, the Letter of Credit Application(s), the Pledge    
         Agreement, the Intercreditor Agreement or any of the other
         Transaction Documents.  All of the obligations of Borrower
         under this Section 9.03 shall survive the satisfaction and
         payment of Borrower's Obligations and the termination of 
         this Agreement."


         13. All references in the Agreement to "this Agreement"
and any other references of similar import shall henceforth mean
the Agreement as amended by this Amendment.  All capitalized terms
used and not otherwise defined in this Amendment shall have the
respective meanings ascribed to them in the Agreement as amended by
this Amendment.


         14. All references in the Pledge Agreement and in the
Intercreditor Agreement to the "Revolving Credit Agreement" shall

                         41
<PAGE>
henceforth mean the Agreement as amended by this Amendment and as
the same may from time to time be further amended, modified,
extended or renewed as permitted by paragraph 3B of the
Intercreditor Agreement.

         15. Contemporaneously with the execution of this
Amendment, Borrower shall pay Bank a nonrefundable amendment and
increase fee in the amount of Twenty-Five Thousand Dollars
($25,000.00).

         16. Except to the extent specifically amended by this
Amendment, all of the terms, provisions, conditions, covenants,
representations and warranties contained in the Agreement shall be
and remain in full force and effect and the same are hereby
ratified and confirmed.

         17. This Amendment shall be binding upon and inure to the
benefit of Borrower and Bank and their respective successors and
assigns, except that Borrower may not assign, transfer or delegate
any of its rights or obligations hereunder.

         18. Borrower hereby represents and warrants to Bank that:
             (a) the execution, delivery and performance by       
Borrower of this Amendment are within the corporate powers of
Borrower, have been duly authorized by all necessary corporate
action and require no action by or in respect of, or filing with,
any governmental or regulatory body, agency or official or any
other third party.  The execution, delivery and performance by
Borrower of this Amendment do not conflict with, or result in a
breach of the terms, conditions or provisions of, or constitute a
default under or result in any violation of, the terms of the
Certificate of Incorporation or By-Laws of Borrower, any applicable
law, rule, regulation, order, writ, judgment or decree of any court
or governmental or regulatory agency or instrumentality, or any
agreement, document or instrument to which Borrower is a party or
by which it is bound or to which it is subject;

             (b) this Amendment has been duly executed and
delivered by Borrower and constitutes the legal, valid and binding
obligation of Borrower enforceable in accordance with its terms;
and

             (c) as of the date hereof, all of the representations,
warranties and covenants of Borrower set forth in the Agreement are
true and correct and no "Default" or "Event of Default" (as defined
therein) under or within the meaning of the Agreement has occurred
and is continuing.

         19. Borrower hereby agrees to reimburse Bank and Harris
Trust and Savings Bank upon demand for all out-of-pocket costs and
expenses (including, without limitation, reasonable attorneys' fees
and expenses) incurred by Bank and Harris Trust and Savings Bank in
                         42
<PAGE>
the preparation, negotiation and execution of this Amendment and
all other agreements, documents and instruments relating to the
amendment of Borrower's revolving credit facility with Bank
(collectively, the "Loan Documents"); provided, however, that the
maximum amount of the attorneys' fees and expenses of Harris Trust
and Savings Bank to be reimbursed by Borrower shall not exceed the
sum of $2,500.00.  Borrower further agrees to pay or reimburse Bank
for any stamp or other taxes (excluding income or gross receipts
taxes) which may be payable with respect to the execution, delivery
or recording of the Loan Documents.  All of the obligations of
Borrower under this Paragraph 19 shall survive the payment of the
Borrower's Obligations and the termination of the Agreement.

         20. In the event of any inconsistency or conflict between
this Amendment and the Agreement, the terms, provisions and
conditions of this Amendment shall govern and control.

         21. This Amendment shall be governed by and construed in
accordance with the substantive laws of the State of Missouri
(without reference to conflict of law principles).

         22. ORAL AGREEMENTS OR COMMITMENTS TO LOAN MONEY, EXTEND
CREDIT OR TO FORBEAR FROM ENFORCING REPAYMENT OF A DEBT, INCLUDING
PROMISES TO EXTEND OR RENEW SUCH DEBT, ARE NOT ENFORCEABLE.  TO
PROTECT BORROWER AND BANK FROM MISUNDERSTANDING OR DISAPPOINTMENT,
ANY AGREEMENTS REACHED BY BORROWER AND BANK COVERING SUCH MATTERS
ARE CONTAINED IN THE AGREEMENT AS AMENDED BY THIS AMENDMENT AND THE
OTHER TRANSACTION DOCUMENTS, WHICH AGREEMENT AS AMENDED BY THIS
AMENDMENT AND OTHER TRANSACTION DOCUMENTS ARE A COMPLETE AND
EXCLUSIVE STATEMENT OF THE AGREEMENTS BETWEEN BORROWER AND BANK,
EXCEPT AS BORROWER AND BANK MAY LATER AGREE IN WRITING TO MODIFY
THEM.

         23. This Amendment shall not be effective unless and until
Bank shall have received a copy of that certain First Amendment to
Collateral Agency and Intercreditor Agreement dated as of November
9, 1994, by and among Borrower, Bank, The Prudential Insurance
Company of America, Principal Mutual Life Insurance Company and
Bank in its capacity as Collateral Agent signed by all of the
parties thereto.

         IN WITNESS WHEREOF, the parties hereto have executed this
Second Amendment to Revolving Credit Agreement this 9th day of
November, 1994.

                                CPI CORP.


                                By      /s/ Alyn V. Essman
                                        ___________________________
                                Title:  Chairman of the Board and
                                        Chief Executive Officer
                         43
<PAGE>

                                MERCANTILE BANK OF ST. LOUIS      
                                NATIONAL ASSOCIATION


                                By      /s/ John Holland
                                        __________________________
                                Title:  Vice President













































                         44
<PAGE>

PART II

ITEM 6(a) - EXHIBIT 10 - MATERIAL CONTRACTS


      b.) Second Amendment to Revolving Credit Note dated November
9, 1994.













































                         45
<PAGE>

                       SECOND AMENDMENT TO
                      REVOLVING CREDIT NOTE

         THIS SECOND AMENDMENT TO REVOLVING CREDIT NOTE (this
"Amendment") is made this 9th day of November, 1994, by CPI CORP.,
a Delaware corporation ("Borrower"), and is accepted by MERCANTILE
BANK OF ST. LOUIS NATIONAL ASSOCIATION, a national banking
association ("Bank").

                           WITNESSETH:

         WHEREAS, Borrower has heretofore executed and delivered to
Bank its Revolving Credit Note dated August 31, 1993, and payable
to the order of Bank in the principal amount of Twenty-Five Million
Dollars ($25,000,000.00), as amended by that certain First
Amendment to Revolving Credit Note dated June 14, 1994 (as so
amended, the "Note"); and

         WHEREAS, Borrower desires to amend the Note to increase
the maximum principal amount of the Note from Twenty-Five Million
Dollars ($25,000,000.00) to Fifty Million Dollars ($50,000,000.00),
and Bank is willing to consent thereto on the terms and conditions
hereinafter set forth;

         NOW, THEREFORE, in consideration of the premises and for
other good and valuable consideration, the receipt and sufficiency
of which are hereby acknowledged, Borrower hereby amends the Note
as follows:

         1.  The first and second sentences of the first full
paragraph on page 1 of the Note are hereby deleted in their
entirety and the following substituted in lieu thereof:

             "FOR VALUE RECEIVED, on August 31, 1996, the         
         undersigned, CPI CORP., a Delaware corporation           
         ("Borrower"), hereby promises to pay to the order of     
         MERCANTILE BANK OF ST. LOUIS NATIONAL ASSOCIATION, a     
         national banking association ("Bank"), the principal sum 
         of Fifty Million Dollars ($50,000,000.00), or such lesser 
         sum as may then constitute the aggregate unpaid principal 
         amount of all Revolving Credit Loans made by Bank to     
         Borrower pursuant to the Revolving Credit Agreement      
         referred to below.  The aggregate principal amount which 
         Bank shall be committed to have outstanding hereunder at 
         any time shall not exceed Fifty Million Dollars          
         ($50,000,000.00), which amount may be borrowed, paid,    
         reborrowed and repaid, in whole or in part, subject to the
         terms and conditions hereof and of the Revolving Credit  
         Agreement referred to below."



                         46
<PAGE>
         2.  The fourth full paragraph commencing on page 1 of the
Note is hereby deleted in its entirety and the following
substituted in lieu thereof:


             "This Note is the Revolving Credit Note referred to in
         that certain Revolving Credit Agreement dated August 31, 
         1993, by and between Borrower and Bank, as amended by that
         certain First Amendment to Revolving Credit Agreement    
         dated June 14, 1994, and that certain Second Amendment to 
         Revolving Credit Agreement dated November 9, 1994 (as so 
         amended and as the same may from time to time be further 
         amended, modified, extended or renewed, the "Revolving   
         Credit Agreement"), to which Revolving Credit Agreement  
         reference is hereby made for a statement of the terms and 
         conditions upon which the maturity of this Note may be   
         accelerated, and for other terms and conditions, including
         prepayment, which may affect this Note.  All capitalized 
         terms used and not otherwise defined in this Note shall  
         have the respective meanings ascribed to them in the     
         Revolving Credit Agreement."


         3.  Except to the extent specifically amended by this
Amendment, all of the terms, provisions and conditions contained in
the Note shall be and remain in full force and effect and the same
are hereby ratified and confirmed.

         4.  All references in the Note to this "Note" and any
other references of similar import shall henceforth mean the Note
as amended by this Amendment.

         5.  All references in the Pledge Agreement (as defined in
the Note) and in the Intercreditor Agreement (as defined in the
Pledge Agreement) to the "Revolving Credit Note" shall henceforth
mean the Note as amended by this Amendment and as the same may from
time to time be further amended, modified, extended or renewed as
permitted by paragraph 3B of the Intercreditor Agreement.

         6.  This Amendment shall be binding upon and inure to the
benefit of Borrower and Bank and their respective successors and
assigns, except that Borrower may not assign or delegate any of its
rights or obligations hereunder.

         7.  This Amendment shall be governed by and construed in
accordance with the substantive laws of the State of Missouri
(without reference to conflict of law principles).

         8.  In the event of any inconsistency or conflict between
the Note and this Amendment, the terms, provisions and conditions
of this Amendment shall govern and control.

                         47
<PAGE>
         9.  Bank is hereby authorized to attach this Amendment to
the Note as a part thereof.

        10.  This Amendment shall not be effective unless and until
Bank shall have received a copy of that certain First Amendment to
Collateral Agency and Intercreditor Agreement dated as of November
9, 1994, by and among Borrower, Bank, The Prudential Insurance
Company of America, Principal Mutual Life Insurance Company and
Bank in its capacity as Collateral Agent signed by all of the
parties thereto.

         IN WITNESS WHEREOF, Borrower has executed this Second
Amendment to Revolving Credit Note this 9th day of November, 1994.

                                CPI CORP.


                                By      /s/ Alyn V. Essman
                                        __________________________
                                Title:  Chairman and
                                        Chief Executive Officer

         Accepted this 9th day of November, 1994.

                                MERCANTILE BANK OF ST. LOUIS      
                                NATIONAL ASSOCIATION 


                                By      /s/ John Holland
                                        __________________________
                                Title:  Vice President





















                         48
<PAGE>

PART II

ITEM 6(a) - EXHIBIT 10 - MATERIAL CONTRACTS


      c.) First Amendment to Collateral Agency and Intercreditor
Agreement.













































                         49
<PAGE>

                  FIRST AMENDMENT TO COLLATERAL AGENCY
                       AND INTERCREDITOR AGREEMENT


         THIS FIRST AMENDMENT TO COLLATERAL AGENCY AND
INTERCREDITOR AGREEMENT (this "Amendment") is made and entered into
as of the 9th day of November, 1994, by and among CPI CORP., a
Delaware corporation (the "Company"), THE PRUDENTIAL INSURANCE
COMPANY OF AMERICA, a New Jersey corporation ("Prudential"),
PRINCIPAL MUTUAL LIFE INSURANCE COMPANY, an Iowa corporation
("Principal"), MERCANTILE BANK OF ST. LOUIS NATIONAL ASSOCIATION,
a national banking association ("Mercantile") (Prudential,
Principal and Mercantile are sometimes hereinafter individually
referred to as a "Secured Party" and collectively referred to as
the "Secured Parties") and MERCANTILE BANK OF ST. LOUIS NATIONAL
ASSOCIATION, a national banking association, in its capacity as
collateral agent for the Secured Parties (in such capacity, the
"Collateral Agent").

                       W I T N E S S E T H:

         WHEREAS, the Company, the Secured Parties and the
Collateral Agent have heretofore entered into that certain
Collateral Agency and Intercreditor Agreement dated as of August
31, 1993 (the "Intercreditor Agreement"); and

         WHEREAS, the Company has requested Mercantile to increase
the maximum principal amount of its existing revolving credit
facility to the Company from Twenty-Five Million Dollars
($25,000,000) to Fifty Million Dollars ($50,000,000) and Mercantile
has agreed to such increase on the condition that, among other
things, the Company, the Secured Parties and the Collateral Agent
enter into this Amendment; and

         WHEREAS, the Company, the Secured Parties and the
Collateral Agent desire to amend the Intercreditor Agreement in the
manner hereinafter set forth;

         NOW, THEREFORE, in consideration of the premises and for
other good and valuable consideration, the receipt and sufficiency
of which are hereby acknowledged, the Company, the Secured Parties
and the Collateral Agent hereby agree as follows:

         1.  Subparagraph (a) of paragraph 3B of the Intercreditor
Agreement is hereby deleted in its entirety and the following
substituted in lieu thereof:

             "(a)  Each Secured Party agrees with each other      
         Secured Party that no amendment will be made to (i) the  
         Revolving Credit Agreement which increases the aggregate 
         amount of (A) Exposures of the Secured Parties thereunder 
         to an aggregate amount greater than $60,000,000 or (B)   
                         50
<PAGE>
         Letters of Credit to be issued by the Secured Parties    
         thereunder to an aggregate undrawn face amount greater   
         than $9,000,000 and (ii) the Revolving Credit Note which 
         increases the aggregate principal amount of such Revolving
         Credit Note to an amount in excess of $60,000,000."


         2.  The Company, the Secured Parties and the Collateral
Agent hereby acknowledge and agree that (a) all references in the
Intercreditor Agreement and the Pledge Agreement to the "Revolving
Credit Agreement" shall mean that certain Revolving Credit
Agreement dated August 31, 1993, by and between the Company and
Mercantile, as amended by that certain First Amendment to Revolving
Credit Agreement dated June 14, 1994, and that certain Second
Amendment to Revolving Credit Agreement dated November 9, 1994, and
as the same may from time to time be further amended, modified,
extended or renewed as permitted by paragraph 3B of the
Intercreditor Agreement as amended by this Amendment and (b) all
references in the Intercreditor Agreement and the Pledge Agreement
to the "Revolving Credit Note" shall mean that certain Revolving
Credit Note of the Company dated August 31, 1993, and payable to
the order of Mercantile in the principal amount of Twenty-Five
Million Dollars ($25,000,000), as amended by that certain First
Amendment to Revolving Credit Note dated June 14, 1994, and that
certain Second Amendment to Revolving Credit Note dated November 9,
1994, pursuant to which the maximum principal amount of said
Revolving Credit Note was increased from Twenty-Five Million
Dollars ($25,000,000) to Fifty Million Dollars ($50,000,000), and
as the same may from time to time be further amended, modified,
extended or renewed as permitted by paragraph 3B of the
Intercreditor Agreement as amended by this Amendment.

         3.  All capitalized terms used and not otherwise defined
in this Amendment shall have the respective meanings ascribed to
them in the Intercreditor Agreement as amended by this Amendment.

         4.  Except to the extent specifically amended by this
Amendment, all of the terms, provisions, conditions, covenants,
representations and warranties contained in the Intercreditor
Agreement shall be and remain in full force and effect and the same
are hereby ratified and confirmed.

         5.  This Amendment shall be binding upon and inure to the
benefit of the Company, each of the Secured Parties and the
Collateral Agent and their respective successors and assigns,
except that the Company may not assign, transfer or delegate any of
its rights or obligations hereunder.

         6.  The Company hereby represents and warrants to each of
the Secured Parties and the Collateral Agent that:


                         51
<PAGE>
             (a) the execution, delivery and performance by the
Company of this Amendment are within the corporate powers of the
Company, have been duly authorized by all necessary corporate
action and require no action by or in respect of, or filing with,
any governmental or regulatory body, agency or official or any
other third party.  The execution, delivery and performance by the
Company of this Amendment do not conflict with, or result in a
breach of the terms, conditions or provisions of, or constitute a
default under or result in any violation of the terms of, the
Certificate of Incorporation or By-Laws of the Company, any
applicable law, any rule, regulation, order, writ, judgment or
decree of any court or governmental or regulatory agency or
instrumentality, or any agreement, document or instrument to which
the Company is a party or by which it is bound or to which it is
subject;

         (b) this Amendment has been duly executed and delivered by
the Company and constitutes the legal, valid and binding obligation
of the Company enforceable in accordance with its terms;

         (c) as of the date of this Amendment, all of the
representations, warranties and covenants of the Company set forth
in the Intercreditor Agreement are true and correct;

         (d) as of the date of this Amendment, (i) no "Default" or
"Event of Default" (as defined therein) under the Note Agreement
exists or is continuing and (ii) no "Default" or "Event of Default"
(as defined therein) under the Revolving Credit Agreement exists or
is continuing; and

         (e) the representations and warranties of the Company set
forth in Paragraph 8 of the Note Agreement, the representations and
warranties of the Company set forth in Section 6 of the Revolving
Credit Agreement and the representations and warranties of the
Company set forth in each of the other Credit Documents are true
and correct and complete in all material respects as if made on and
as of the date of this Amendment, except as to those
representations and warranties made as of a specific date, which
are true and correct and complete in all material respects as of
such date.

         7.  The Company hereby agrees to reimburse each of the
Secured Parties and the Collateral Agent upon demand for all
reasonable out-of-pocket costs and expenses (including, without
limitation, reasonable attorneys' fees and expenses) incurred by
such Secured Party or the Collateral Agent, as the case may be, in
the preparation, negotiation and execution of this Amendment.  All
of the obligations of the Company under this Paragraph 7 shall
survive the termination of the Intercreditor Agreement.

         8.  In the event of any inconsistency or conflict between
this Amendment and the Intercreditor Agreement, the terms,
                         52
<PAGE>
provisions and conditions of this Amendment shall govern and
control.

         9.  This Amendment may be signed in any number of
counterparts, each of which shall be an original, with the same
effect as if the signatures thereto and hereto were on the same
instrument.  This Amendment shall be not be effective unless and
until the Collateral Agent shall have received counterparts of this
Amendment duly executed by the Company, Prudential, Principal,
Mercantile and the Collateral Agent (or, in the case of any such
party as to which an executed counterpart shall not have been
received, receipt by the Collateral Agent in form satisfactory to
it of telegraphic, telex or other written confirmation from such
party of execution of a counterpart hereof by such party).

         10. This Amendment shall be governed by and construed in
accordance with the substantive laws of the State of Missouri
(without reference to conflict of law principles).

         IN WITNESS WHEREOF, the parties hereto have executed this
First Amendment to Collateral Agency and Intercreditor Agreement as
of the day and year first above written.


                                CPI CORP.



                                By      /s/ Alyn V. Essman
                                        ___________________________
                                Title:  Chairman and
                                        Chief Executive Officer


                                THE PRUDENTIAL INSURANCE COMPANY OF

                                AMERICA



                                By      /s/ Randy Cob
                                        ___________________________
                                Title:  Vice President









                         53
<PAGE>
                                PRINCIPAL MUTUAL LIFE INSURANCE   
                                COMPANY



                                By      /s/ S. G. Hotz
                                        ___________________________
                                Title:  Counsel


                                By     /s/ Christopher J. Henderson
                                       ____________________________
                                Title: Counsel





                                MERCANTILE BANK OF ST. LOUIS      
                                NATIONAL ASSOCIATION



                                By      /s/ John Holland
                                        ___________________________
                                Title:  Vice President


                                MERCANTILE BANK OF ST. LOUIS      
                                NATIONAL ASSOCIATION, as Collateral

                                Agent



                                By      /s/ John Holland
                                        ___________________________
                                Title:  Vice President













                         54

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   QTR-3
<FISCAL-YEAR-END>                          FEB-04-1995
<PERIOD-END>                               NOV-12-1994
<CASH>                                           5,577
<SECURITIES>                                    12,138
<RECEIVABLES>                                   36,671
<ALLOWANCES>                                     1,279
<INVENTORY>                                     37,103
<CURRENT-ASSETS>                               105,836
<PP&E>                                         300,656
<DEPRECIATION>                                 143,546
<TOTAL-ASSETS>                                 323,305
<CURRENT-LIABILITIES>                          102,676
<BONDS>                                              0
<COMMON>                                         6,801
                                0
                                          0
<OTHER-SE>                                     149,787
<TOTAL-LIABILITY-AND-EQUITY>                   323,305
<SALES>                                        380,160
<TOTAL-REVENUES>                               380,160
<CGS>                                          113,350
<TOTAL-COSTS>                                  372,903
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               3,539
<INCOME-PRETAX>                                  4,800
<INCOME-TAX>                                     1,824
<INCOME-CONTINUING>                              2,976
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     2,976
<EPS-PRIMARY>                                    0.210
<EPS-DILUTED>                                    0.210
        

</TABLE>


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