CPI CORP
8-K, 1994-04-15
PERSONAL SERVICES
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               SECURITIES AND EXCHANGE COMMISSION

                     WASHINGTON, D.C. 20549

                            FORM 8-K

                         CURRENT REPORT



             Pursuant to Section 13 or 15(d) of the
                Securities Exchange Act of 1934



Date of Report (Date of earliest event reported) April 6, 1994
                                                 




                           CPI CORP. 
__________________________________________________________________
  (exact name of registrant as specified in its charter)



    Delaware                  0-11227              43-1256674
___________________________________________________________________
(State or other jurisdiction  (Commission file  (IRS Employer
 of incorporation)             Number)         Identification No.)




1706 Washington Avenue, St. Louis, Missouri        63103-1790
___________________________________________________________________
(Address of principal executive offices)            (Zip code)




Registrants's telephone number, including area code (314) 231-1575
___________________________________________________________________




___________________________________________________________________
(Former name or former address, if changes since last report.)

                       1 OF 6 PAGES

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<PAGE>
ITEM 5.  OTHER EVENTS

On April 6, 1994, CPI Corp. issued the following Press Release:


      CPI CORP. CONFIRMS FY 1993 PROJECTIONS OF LOWER EARNINGS,
                             RECORD SALES

          - RECONFIRMS EXPECTATION OF HIGHER FY 1994 EARNINGS


St. Louis, MO, April 6, 1994 - CPI Corp. (NYSE - CPY) today
confirmed earlier projections that fiscal 1993 sales reached record
levels, but that earnings declined as expected.  For the 52 weeks
ended February 5, 1994, net sales were $475.5 million, 5.8% above
the $449.4 million for the 53 weeks ended February 6, 1993. 
Earnings from continuing operations were $11.1 million versus $22.6
million, while net earnings, including a $2.1 million credit from
an accounting change, were $13.2 million.  Earnings per share,
before the $0.14 credit from the accounting change, were $0.76
versus $1.54.  Net earnings per share, including the credit, were
$0.90.  Weighted average shares outstanding were virtually
unchanged at 14,666,000.  

Commenting on the outlook for the new fiscal year, Alyn V. Essman,
chairman and chief executive officer said, "As indicated in a March
17 letter to shareholders, we believe 1994 will be a better
earnings year than 1993, with earnings per share anticipated to be
in a range of $0.85 to $1.05.  We expect a reduction in Portrait
Studio earnings for the first two quarters, followed by a
turnaround in the second half as we begin to realize the benefits
of marketing programs emanating from new technology.  We also
anticipate somewhat better results for the year in the
Photofinishing segment and Other Products and Services.  We should
repeat, however, that shareholders should be aware that these
projections are subject to the uncertainties of estimating in a
year of rapid change, are dependent on a second half earnings
increase, and cannot be confirmed until we experience the peak
sales period in November and December."  

CPI Corp. is a consumer services company operating over 1,800
retail locations, including 995 Sears Portrait Studios in the U.S.,
Puerto Rico and Canada, 672 CPI/Fox Photo/Proex photofinishing
locations, 103 Prints Plus wall decor locations, and 45 high-tech
copy stores.  






                              2

PAGE
<PAGE>
<TABLE>
CPI CORP. CONDENSED STATEMENTS OF EARNINGS (UNAUDITED)
<CAPTION>
                                12 vs. 13 Weeks Ended             
                               -----------------------
                                  2/5/94      2/6/93   
                                ----------  ----------
                     (In Thousands Except Per Share Amounts)    
<S>                             <C>         <C>
Net Sales:
  Portrait studios              $  81,440   $  88,263
  Photo finishing                  45,987      45,734 
  Other products and services      18,597       3,642             
                                __________  __________            
    Total net sales             $ 146,024   $ 137,639 
                                ==========  ========== 
Operating earnings:
  Portrait studios              $  13,797   $  21,248
  Photo finishing                   1,734       2,806  
  Other products and services       3,051      (1,482)  
                                ----------  ----------
                                   18,582      22,572      
General corporate expense           4,739       5,757
                                ----------  ----------
Income from operations             13,843      16,815     
Net interest income (expense)        (226)        187  
Other income                          101         154 
                                ----------  ----------
Earnings before income taxes       13,718      17,156  
Income tax expense                  5,483       6,548  
                                ----------  ----------
Earnings before cumulative
  effect of accounting change       8,235      10,608  
Cumulative effect of
  accounting change                   -           -   
                                ----------  ----------
Net earnings                    $   8,235   $  10,608 
                                ==========  ==========  
Earnings per commmon share:
  Earnings before cumulative
  effect of accounting change   $    0.56   $    0.72 
  Cumulative effect of
    accounting change                 -           -    
                                ----------  ---------- 
  Net earnings                  $    0.56   $    0.72 
                                ==========  ========== 
Weighted average number
  of common and common
  equivalent shares
  outstanding                      14,645      14,658  
                                ==========  ========== 
</TABLE>
                              3
PAGE
<PAGE>
<TABLE>
CPI CORP. CONDENSED STATEMENTS OF EARNINGS (UNAUDITED)
<CAPTION>
                                52 vs. 53 Weeks Ended             
                               -----------------------
                                  2/5/94      2/6/93   
                                ----------  ----------
                     (In Thousands Except Per Share Amounts)    
<S>                             <C>         <C>
Net Sales:
  Portrait studios              $ 237,937   $ 264,358
  Photo finishing                 187,210     169,196
  Other products and services      50,373      15,826
                                ----------  ----------
    Total net sales             $ 475,520   $ 449,380
                                ==========  ==========
Operating earnings:
  Portrait studios              $  29,970   $  48,441
  Photo finishing                   6,972       9,609
  Other products and services       1,142      (4,133)
                                ----------  ----------
                                   38,084      53,917
General corporate expense          19,299      19,082
                                ----------  ----------
Income from operations             18,785      34,835
Net interest income (expense)        (789)      1,014
Other income                          524         674
                                ----------  ----------
Earnings before income taxes       18,520      36,523
Income tax expense                  7,404      13,908
                                ----------  ----------
Earnings before cumulative
  effect of accounting change      11,116      22,615
Cumulative effect of
  accounting change                 2,120         -
                                ----------  --------- 
Net earnings                    $  13,236   $  22,615
                                ==========  ==========
Earnings per commmon share:
  Earnings before cumulative
  effect of accounting change   $    0.76   $    1.54
  Cumulative effect of
    accounting change                0.14         -
                                ----------  ----------       
  Net earnings                  $    0.90   $    1.54
                                ==========  ==========          
Weighted average number
  of common and common
  equivalent shares
  outstanding                      14,666      14,676
                                ==========  ==========
</TABLE>
                              4
PAGE
<PAGE>
<TABLE>

CPI CORP. CONDENSED BALANCE SHEETS FEBRUARY 5, 1994 AND
FEBRUARY 6, 1993 (UNAUDITED)

<CAPTION>
                                         FEBRAURY 5,    FEBRUARY 6,
                                            1994           1993
                                         -----------    -----------
                                               (In Thousands)
<S>                                      <C>            <C>
Assets

  Current assets:
    Cash and short-term investments      $  66,356      $  20,978
    Other current assets                    61,415         52,177
  Net property and equipment               114,329         97,573
    Other assets                            63,696         67,023
                                         __________     __________

      Total assets                       $ 305,796      $ 237,751
                                         ==========     ==========




Liabilities and stockholders' equity

  Current liabilities                    $  65,187      $  56,827
  Long-term obligations                     59,811            342
  Other liabilities                          5,290          8,636
  Stockholder's equity                     175,508        171,946
                                         __________     __________
    Total liabilities and
      stockholders' equity               $ 305,796      $ 237,751
                                         ==========     ==========
</TABLE>














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<PAGE>
SIGNATURES




Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.




                                          CPI CORP.           
                                        (Registrant)





                             /s/  Barry Arthur                
                                  Executive Vice President -
                                    Finance
                                  Principal Financial Officer



Dated:  April 15, 1994
























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