CPI CORP
10-Q, 1995-06-09
PERSONAL SERVICES
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington D.C.   20549

                           FORM 10-Q


        QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF
              THE SECURITIES EXCHANGE ACT OF 1934


              For the Quarter Ended April 29, 1995
                 Commission File Number 1-10204


                           CPI CORP.
 ------------------------------------------------------------
    (Exact Name of Registrant as Specified In Its Charter)


            Delaware                                43-1256674
- ----------------------------                  -------------------
(State of Other Jurisdiction                  (I.R.S. Employer    
of Incorporation or Organization)             Identification No.) 


1706 Washington Avenue, St. Louis, Missouri        63103-1790    
- --------------------------------------------      ------------
(Address of Principal Executive Offices)          (Zip Code)    


Registrant's telephone number, including area code:  (314) 231-1575
                                                     --------------

     Indicate by check mark whether the registrant has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the registrant was required to file
such reports), and has been subject to such filing requirements for
the past 90 days.

                                Yes ______X______  No ____________


     Indicate the number of shares outstanding of each of the
issuer's classes of Common Stock, as of the latest practicable
date.


Common Stock $.40 par value              13,862,980 shares
- ---------------------------         ----------------------------
          Class                     Outstanding at June 8, 1995 


<PAGE>
                             CPI CORP.

                              INDEX


Part I.  Financial Information:

   Item 1.  Financial Statements:

            Interim Condensed Consolidated Balance
              Sheets - April 29, 1995, April 30, 1994
              and February 4, 1995 

            Interim Condensed Consolidated Statements
              of Earnings - For the 12 Weeks Ended
              April 29, 1995 and April 30, 1994

            Interim Condensed Consolidated Statements
              of Changes in Stockholders' Equity - For
              the 52 Weeks Ended February 4, 1995 and
              for the 12 Weeks Ended April 29, 1995

            Interim Condensed Consolidated Statements
              of Cash Flows - For the 12 Weeks Ended 
              April 29, 1995 and April 30, 1994

            Notes to Interim Condensed Consolidated
              Financial Statements

   Item 2.  Management's Discussion and Analysis of
            Financial Condition and Results of
            Operations

   Item 6.(a)  Exhibits

            Exhibit 11 - Computation of Earnings
              per Common Share

            Exhibit 27 - Financial Data Schedule


Part II.  Other Information:

   Item 5 - Other Information

   Item 6.(b) - Reports on Form 8-K

Signature





<PAGE>
                  PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS - ASSETS
                      (UNAUDITED)

<CAPTION>

                              April 29,    April 30,   February 4,
                                1995         1994         1995    
                            ------------ ------------ ------------
<S>                         <C>          <C>          <C>         
Current assets:
  Cash                      $  3,183,890 $  4,168,402 $  4,023,435
  Short-term investments       6,821,788   32,727,215   10,326,347
  Receivables                 24,159,359   23,639,312   23,119,562
  Inventories                 30,812,429   27,885,856   33,943,140
  Deferred costs applicable
    to unsold portraits          145,334    2,920,186      172,645
  Deferred income taxes, net     696,668       ---         244,910
  Prepaid expenses and other
    current assets             9,514,052    7,304,316   10,152,414
                            ------------ ------------ ------------

      Total current assets    75,333,520   98,645,287   81,982,453
                            ------------ ------------ ------------

Net property and equipment   166,530,029  127,698,373  159,125,536

Other assets:
  Intangible assets           55,436,873   59,981,890   56,362,451
  Other long-term assets       2,947,278    2,954,138    3,010,636
                            ------------ ------------ ------------

      Total assets          $300,247,700 $289,279,688 $300,481,076
                            ============ ============ ============

<FN>

See notes to interim condensed consolidated financial statements.
</FN>

</TABLE>







<PAGE>

<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS -
   LIABILITIES (UNAUDITED)

<CAPTION>

                         April 29,      April 30,    February 4, 
                           1995           1994          1995     
                       ------------- ------------   ------------ 
<S>                    <C>           <C>            <C>
Current liabilities:
 Short-term borrowings $ 19,425,000  $      ---     $  6,850,000 
 Current maturities of
  long-term 
  obligations                42,315        232,217       127,506 
 Accounts payable        31,221,726     35,718,850    27,137,106 
 Accrued expenses and
  other liabilities      19,126,119     18,966,949    25,884,038 
 Income taxes             1,380,628      1,337,861     9,768,352 
 Deferred income taxes,
  net                        ---         1,751,980        ---    
                       ------------- -------------- -------------
Total current
  liabilities            71,195,788     58,007,857    69,767,002 
                       ------------- -------------- -------------

Long-term obligations,
 less current
 maturities              59,761,994     59,744,930    59,742,426 
Other liabilities         3,357,259      3,268,333     4,346,139 
Deferred income taxes,
 net                      1,192,276        672,214       625,388 
                       ------------- -------------- -------------

 Total liabilities      135,507,317    121,693,334   134,480,955 
                       ------------- -------------- -------------





<FN>
See notes to interim condensed consolidated financial statements. 
</FN>

</TABLE>






<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS -
   STOCKHOLDERS' EQUITY (UNAUDITED)
<CAPTION>
                       Apr. 29, 1995 Apr. 30, 1994  Feb. 4, 1995
                       ------------- -------------  ------------
<S>                    <C>           <C>            <C>
Stockholders' equity:
 Preferred stock, no
  par value.  1,000,000
  shares authorized;
  no shares outstanding     ---            ---           ---     
 Preferred stock,
  Series A,no par value     ---            ---           ---     
 Common stock, $.40 par
  value, 50,000,000 
  shares authorized;
  17,165,448,
  17,002,365 and
  17,123,599 shares
  outstanding at April
  29, 1995, April 30,
  1994 and February 4,
  1995, respectively      6,866,179      6,800,946     6,849,440 
Additional paid-in
 capital                 32,004,840     29,644,209    31,277,872 
Retained earnings       203,831,186    195,014,559   206,439,841 
Cumulative foreign
  currency translation
  adjustment             (1,821,800)    (1,850,707)   (2,279,278)

Treasury stock, at 
 cost, 3,302,463,
 2,568,663 and
 3,302,463 shares at
 April 29, 1995,
 April 30, 1994
  and February 4,
 1995, respectively     (74,531,219)  (61,885,304)   (74,531,219)
Unamortized deferred
 compensation -
 restricted stock        (1,608,803)     (137,349)    (1,756,535)
                       ------------- -------------  -------------
 Total stockholders'
  equity                164,740,383   167,586,354    166,000,121 
                       ------------- -------------  -------------
 Total liabilities and
  stockholder's equity $300,247,700  $289,279,688   $300,481,076 
                       ============= =============  =============
<FN>
See notes to interim condensed consolidated financial statements. 
</FN>
</TABLE>
<PAGE>

<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
                        (UNAUDITED)

<CAPTION>
                                         12 Weeks Ended        
                                   ----------------------------
                                     April 29,      April 30,
                                        1995         1994    
                                   -------------  -------------
<S>                                <C>            <C>
Net Sales                          $107,445,759   $100,103,675 

Cost and expenses:
  Cost of sales (exclusive of
    depreciation expense shown
    below)                           30,160,625     30,903,147 
  Selling, administrative and
    general expenses                 67,805,024     64,992,660 
  Depreciation                        8,300,404      6,606,799 
  Amortization                        1,370,641      1,314,720 
                                   -------------  -------------
    Total cost and expense          107,636,694    103,817,326 
                                   -------------  -------------

Loss from operations                   (190,935)    (3,713,651)

Net interest expense                    973,817        529,474 

Other income                             95,367         96,215 
                                   -------------  -------------

Loss before income taxes             (1,069,385)    (4,146,910)

Income tax benefit                      395,689      1,659,778 
                                   -------------  -------------
Net loss                           $   (673,696)  $ (2,487,132)
                                   =============  =============


Net loss per share                 $      (0.05)  $      (0.17)
                                   =============  =============

Weighted average number of
  common and common equivalent
  shares outstanding                 13,897,180     14,581,352 
                                   =============  =============

<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>
<PAGE>

<TABLE> 
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
STOCKHOLDERS' EQUITY - COMMON STOCK AND ADDITIONAL PAID-IN CAPITAL
                        (UNAUDITED)

 52 Weeks Ended February 4, 1995 and 12 Weeks Ended April 29, 1995

<CAPTION>
                                                 Additional   
                                     Common        Paid-In    
                                     Stock         Capital    
                                  ------------   -------------
<S>                               <C>            <C>
Balance at February 5, 1994       $  6,791,548   $ 29,262,531 

Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                      7,955        327,182 
  Stock bonus plan (3,694 shares)        1,476         55,764 
  Employee stock plans
    (121,150 shares)                    48,461      1,632,395 
Foreign currency translation           ---            ---     
Dividends ($0.56 per
  common share)                        ---            ---     
Net earnings                           ---            ---     
Purchase of treasury stock,
  at cost                              ---            ---     
Amortization of deferred
  compensation-restricted stock        ---            ---     
                                  ------------   -------------
Balance at February 4, 1995          6,849,440     31,277,872 

Issuance of common stock:
  Profit sharing plan and trust
    (40,459 shares)                     16,183        707,021 
  Stock bonus plan (1,390 shares)          556         19,947 
Foreign currency translation           ---            ---     
Dividends ($0.14 per common
  share)                               ---            ---     
Net loss                               ---            ---     
Purchase of treasury stock,
  at cost                              ---            ---     
Amortization of deferred
  compensation-restricted stock        ---            ---     
                                  -------------  -------------
Balance at April 29, 1995         $  6,866,179   $ 32,004,840 
                                  =============  =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>


<PAGE>

<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
STOCKHOLDERS' EQUITY - RETAINED EARNINGS AND CUMULATIVE FOREIGN
        CURRENCY TRANSACTION ADJUSTMENT (UNAUDITED)
52 Weeks Ended February 4, 1995 and 12 Weeks Ended April 29, 1995
<CAPTION>
                                                  Cumulative  
                                                  Foreign     
                                                  Currency    
                                    Retained      Transaction 
                                    Earnings      Adjustment  
                                  ------------   -------------
<S>                               <C>            <C>
Balance at February 5, 1994       $199,547,800   $ (1,381,524)

Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                    ---            ---     
  Stock bonus plan (3,694 shares)      ---            ---     
  Employee stock plans
    (121,150 shares)                   ---            ---     
Foreign currency translation           ---           (897,754)
Dividends ($0.56 per
  common share)                     (7,930,037)       ---     
Net earnings                        14,822,078        ---     
Purchase of treasury stock,
  at cost                              ---            ---     
Amortization of deferred
  compensation-restricted stock        ---            ---     
                                  ------------   -------------
Balance at February 4, 1995        206,439,841     (2,279,278)

Issuance of common stock:
  Profit sharing plan and trust
    (40,459 shares)                    ---            ---     
  Stock bonus plan (1,390 shares)      ---            ---     
Foreign currency translation           ---            457,478 
Dividends ($0.14 per common
  share)                            (1,934,959)       ---     
Net loss                              (673,696)       ---     
Purchase of treasury stock,
  at cost                              ---            ---     
Amortization of deferred
  compensation-restricted stock        ---            ---     
                                  -------------  -------------
Balance at April 29, 1995         $203,831,186   $ (1,821,800)
                                  =============  =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>


<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
   STOCKHOLDERS' EQUITY - TREASURY STOCK AT COST AND DEFERRED     
   COMPENSATION-RESTRICTED STOCK (UNAUDITED)
 52 Weeks Ended February 4, 1995 and 12 Weeks Ended April 29, 1995
<CAPTION>

                                                   Deferred   
                                     Treasury   Compensation- 
                                       Stock,     Restricted  
                                      At Cost       Stock     
                                   ------------- -------------
<S>                               <C>            <C>
Balance at February 5, 1994       $(58,556,032)  $   (155,850)

Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                    ---            ---     
  Stock bonus plan (3,694 shares)      ---            ---     
  Employee stock plans
    (121,150 shares)                   ---         (1,680,856)
Foreign currency translation           ---            ---     
Dividends ($0.56 per 
  common share)                        ---            ---     
Net earnings                           ---            ---     
Purchase of treasury stock,
  at cost                          (15,975,187)       ---     
Amortization of deferred
  compensation-restricted stock        ---             80,171 
                                  -------------   ------------
Balance at February 4, 1995        (74,531,219)    (1,756,535)

Issuance of common stock:
  Profit sharing plan and trust
    (40,459 shares)                    ---            ---     
  Stock bonus plan (1,390 shares)      ---            ---     
Foreign currency translation           ---            ---     
Dividends ($0.14 per common
  share)                               ---            ---     
Net loss                               ---            ---     
Purchase of treasury stock,
  at cost                              ---            ---     
Amortization of deferred
  compensation-restricted stock        ---            147,732 
                                  -------------  -------------
Balance at April 29, 1995         $(74,531,219)  $ (1,608,803)
                                  =============  =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>


<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
   STOCKHOLDERS' EQUITY - TOTAL (UNAUDITED)
 52 Weeks Ended February 4, 1995 and 12 Weeks Ended April 29, 1995
<CAPTION>




                                                    Total     
                                                 -------------
<S>                                              <C>
Balance at February 5, 1994                      $175,508,473 

Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                                   335,137 
  Stock bonus plan (3,694 shares)                      57,240 
  Employee stock plans
    (121,150 shares)                                  ---     
Foreign currency translation                         (897,754)
Dividends ($0.56 per 
  common share)                                    (7,930,037)
Net earnings                                       14,822,078 
Purchase of treasury stock,
  at cost                                         (15,975,187)
Amortization of deferred
  compensation-restricted stock                        80,171 
                                                 -------------
Balance at February 4, 1995                       166,000,121 

Issuance of common stock:
  Profit sharing plan and trust
    (40,459 shares)                                   723,204 
  Stock bonus plan (1,390 shares)                      20,503 
Foreign currency translation                          457,478 
Dividends ($0.14 per common
  share)                                           (1,934,959)
Net loss                                             (673,696)
Purchase of treasury stock,
  at cost                                             ---     
Amortization of deferred
  compensation-restricted stock                       147,732 
                                                 -------------
Balance at April 29, 1995                        $164,740,383 
                                                 =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>



<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                         (UNAUDITED)
<CAPTION>
                                          12 Weeks Ended       
                                   ----------------------------
                                   Apr.29, 1995   Apr. 30, 1994
                                   -------------  -------------
<S>                                <C>            <C>
Cash flows used in
  operating activities             $   (262,976)  $ (4,018,240)
Cash flows provided by (used in)
  financing activities:
  Proceeds from issuance of
    short-term debt                  12,575,000        ---     
  Repayment of long-term debt           (85,191)      (146,131)
  Issuance of common stock to
    employee stock plans                743,707        391,076 
  Cash dividends                     (1,934,959)    (2,046,109)
  Purchase of treasury stock            ---         (3,329,272)
                                   -------------  -------------
      Cash flows provided by
        (used in) financing
        activities                   11,298,557     (5,130,436)
                                   -------------  -------------
Cash flows provided by (used in)
  investing activities:
Purchases of short-term
  investments                        (5,121,587)    (3,991,619)
Proceeds from maturing of
  short-term investments              5,077,911     17,148,379 
Additions to property and
  equipment                         (15,704,896)   (19,976,399)
Long-term investments                   ---             49,765 
                                   -------------  -------------
  Cash flows used in investing
    activities                      (15,748,572)    (6,769,874)
                                   -------------  -------------
Effect of exchange rate changes
  on cash and equivalents               325,211       (384,985)
                                   -------------  -------------
Net decrease in cash and cash
  equivalents                        (4,387,780)   (16,303,535)
Cash and cash equivalents at
  beginning of year                   9,213,908     36,070,354 
                                   -------------  -------------
Cash and cash equivalents at
  end of period                    $  4,826,128   $ 19,766,819 
                                   =============  =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>
<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                        (UNAUDITED)
<CAPTION>
                                          12 Weeks Ended       
                                   ----------------------------
                                     April 29,      April 30,  
                                       1995            1994    
                                   -------------  -------------
<S>                                <C>            <C>          
Reconciliation of net loss
  to cash flows used in
  operating activities:

Net loss                           $   (673,696)  $ (2,487,132)

Adjustments for items not
  requiring cash:
  Depreciation and amortization       9,666,961      7,921,519 
  Deferred income taxes                 115,130       (249,680)
  Deferred compensation                (988,880)    (1,579,818)
  Other                                 (78,055)      (649,681)

Decrease (increase) in current
  assets:
  Receivables and inventories         2,090,914     (1,937,541)
  Deferred costs applicable to
    unsold portraits                     27,311        (98,063)
  Prepaid expenses and other
    current assets                      638,362      1,701,077 

Increase (decrease) in current
  liabilities:
  Accounts payable, accrued
    expenses and other
    liabilities                      (2,673,299)       790,440 
  Income taxes                       (8,387,724)    (7,429,361)
                                   -------------  -------------
Cash flows used in
  operating activities             $   (262,976)  $ (4,018,240)
                                   =============  =============
Supplemental cash flow
  information:
  Interest paid                    $  2,100,010   $    900,776 
                                   =============  =============
  Income taxes paid                $  7,976,522   $    575,553 
                                   =============  =============

<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>

<PAGE>
                           CPI CORP.
 NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                          (UNAUDITED)


1. In the opinion of management, the accompanying unaudited
   condensed consolidated financial statements contain all
   adjustments necessary for a fair presentation of the Company's
   financial position as of April 29, 1995, April 30, 1994 and
   February 4, 1995 and the results of its operations and changes
   in its cash flows for the 12 weeks ended April 29, 1995 and    
   April 30, 1994.  These financial statements should be read in
   conjunction with the financial statements and the notes included
   in the Company's annual report on Form 10-K for its fiscal year
   ended February 4, 1995.


2. Short-term investments are comprised of money market instruments
   which aggregated $6.8 million, $32.7 million and $10.3 million 
   as of April 29, 1995, April 30, 1994, and February 4, 1995,    
   respectively, and are stated at cost which approximates market.

   Total interest income for the 12 weeks ended April 29, 1995 and
   April 30, 1994 was $135,000 and $371,000, respectively.


3. Inventories consist of the following components (amounts in    
   thousands)

<TABLE>
   CPI CORP. INVENTORIES AT APRIL 29, 1995, APRIL 30, 1994 AND    
   FEBRUARY 4, 1995
<CAPTION>
                                April 29,   April 30,  February 4,
                                  1995       1994        1995    
                                ---------   ---------  ----------
   <S>                          <C>         <C>         <C>      
   Raw materials and supplies   $30,667     $27,275     $33,887  
   Portraits-in-process             145         611          56  
                                --------    --------    -------- 
                                $30,812     $27,886     $33,943  
                                ========    ========    ======== 
</TABLE>


4. On April 28, 1995, Consumer Programs Incorporated, a wholly-
   owned subsidiary of CPI Corp., entered into two separate $5.0
   million credit agreements with two domestic banks.  Both $5.0
   million credit agreements will expire on July 31, 1995 and have
   interest charged at the lower of a quoted interest rate or the
   bank's prime lending rate.


<PAGE>
   Total interest expense for the 12 weeks ended April 29,
   1995 and April 30, 1994 was $1.1 million and $901,000,
   respectively.

   Total interest expense for the first fiscal quarter of
   1995 was not impacted by the Company's $40 million interest
   rate swap agreement. In the first fiscal quarter of 1994, net  
   interest expense was reduced by $83,000 in connection with the 
   swap agreement. While the Company has credit risk associated   
   with this financial instrument, no loss is anticipated due to
   nonperformance by the counterparties to these agreements. 










































<PAGE>
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL        
         CONDITION AND RESULTS OF OPERATIONS

To establish a framework for discussion, selected financial data
summarizing the Company's operating results for the 12 weeks ended
April 29, 1995 and April 30, 1994, respectively, are presented in
the following table and are discussed in greater detail on
subsequent pages.
<TABLE>
<CAPTION>
                                         12 Weeks Ended           
                           ---------------------------------------
                           (in thousands except per share amounts)

                               April 29,    April 30,     Amount  
                                 1995         1994        Change  
                              ----------   ----------   ----------
<S>                           <C>         <C>         <C>
Net sales:
  Portrait Studios            $ 55,302    $ 49,768    $  5,534 
  Photofinishing                37,739      37,790         (51)
  Wall Decor                    10,187       8,560       1,627 
  Other Products and Services    4,218       3,986         232 
                              ---------   ---------   ---------
                              $107,446    $100,104    $  7,342 
                              =========   =========   =========
Operating earnings:
  Portrait Studios            $  6,249    $  3,547    $  2,702 
  Photofinishing                (1,758)     (2,220)        462 
  Wall Decor                      (600)       (347)       (253)
  Other Products and Services     (411)       (526)        115 
                              ---------   ---------   ---------
                                 3,480         454       3,026 
General corporate expenses       3,670       4,168         498 
                              ---------   ---------   ---------
Loss from operations              (190)     (3,714)      3,524 
Net interest expense               974         529        (445)
Other income                        95          96          (1)
                              ---------   ---------   ---------
Loss before income taxes        (1,069)     (4,147)      3,078 

Income tax benefit                 395       1,660      (1,265)
                              ---------   ---------   ---------
Net loss                      $   (674)   $ (2,487)   $  1,813 
                              =========   =========   =========

Net loss per common share     $  (0.05)   $  (0.17)   $   0.12 
                              =========   =========   =========
Weighted average number of
  common and common equivalent
  shares outstanding            13,897      14,581        (684)
                              =========   =========   =========
</TABLE>
<PAGE>
Results of Operations
- ---------------------
Revenues:  Sales increased 7.3% to $107.4 million in the first
fiscal quarter of 1995 from $100.1 million in the first fiscal
quarter of 1994, due primarily to increased sales in the Portrait
Studio segment.  In addition, the Wall Decor and Other Products
and Services segments had increases in sales in the first fiscal
quarter of 1995 over the comparable period of the prior fiscal
year.  First fiscal quarter Photofinishing segment sales remained
essentially level when compared to the prior year's first fiscal
quarter.

Portrait Studio sales were $55.3 million in the first fiscal
quarter of 1995, increasing 11.1% from $49.8 million recorded in
the comparable period last year.  The Company believes the
installation of the new digital imaging technology, completed in
September of 1994, has contributed significantly to higher customer
sales as customers continue to respond favorably to this new
technology.  In addition, customers are responding favorably to the
Custom Portraits by Sears program, introduced by the Company in the
latter part of fiscal year 1994.  Under the new program, the
customer can select any combination of poses, sizes and
backgrounds, and only the portraits ordered by the customer are
produced and delivered.  This customization has increased the
customer's satisfaction and allowed the Company to decrease costs.

In the Photofinishing segment, which has a seasonally slow first
fiscal quarter, sales levels were relatively unchanged at $37.7
million for the first fiscal quarter of 1995 compared to $37.8
million in the corresponding period last year, with an increase in
sales per roll attributed to a modified advertising program
offsetting a decrease in the number of store locations.

Sales of the Wall Decor segment were $10.2 million in the first
fiscal quarter of 1995, increasing 19.0% from $8.6 million recorded
in the comparable period last year, due largely to the opening of
18 new locations during the latter half of fiscal 1994 and 11 new
locations in the first fiscal quarter of 1995.

Other Products and Services, which includes the electronic
publishing business, also experienced sales improvement, increasing
to $4.2 million in first fiscal quarter 1995 from $4.0 million in
first fiscal quarter 1994, a 5.8% increase.  Sales per week per
store for electronic publishing locations rose 18.3% in the first
fiscal quarter of 1995 from the comparable quarter of 1994,
reflecting the improving performance of the newer markets and the
closure of six marginal locations late in 1994 and early in 1995.

Operating Income:   Losses from operations declined to $190,000 in
the first fiscal quarter of 1995 from $3.7 million recorded in the
first fiscal quarter of 1994 due primarily to improved operating
earnings in the Portrait Studio operations.

<PAGE>

Portrait Studio operating earnings increased 76.1% to $6.2 million
in the first fiscal quarter of 1995 from $3.5 million in the first
fiscal quarter of 1994 as higher sales, lower advertising expenses
and lower manufacturing costs, resulting from a substantial
reduction in the number of speculative units produced, were offset
by increased depreciation and studio employment costs.  Additional
depreciation for the new freeze-frame digital imaging system in the
first fiscal quarter of 1995 amounted to $1.3 million in excess of
the comparable period last year.

Photofinishing operating losses for first fiscal quarter were
reduced to $1.8 million from $2.2 million due primarily to improved
results in certain test markets and improved gross margin.

The seasonally slow first fiscal quarter for the Wall Decor segment
was reflected in operating losses of $600,000, an increase in
operating losses from the $347,000 recorded in the first fiscal
quarter of 1994, due primarily to the seasonal losses from the
addition of 28 locations opened during the latter part of 1994 and
the first fiscal quarter of 1995.

Other Products and Services operating losses were improved due to
the closure of several unprofitable stores during the latter part
of 1994 and during the first fiscal quarter of 1995, in addition to
improved sales per store.

Net Earnings:  Net losses decreased to $674,000 in the first fiscal
quarter of 1995 from $2.5 million recorded in the same period in
1994 as a result of higher income from operations and a decrease in
corporate expense due primarily to a reduction in the Company's
health care costs, offset slightly by higher interest expenses due
to increased short-term borrowings.  Interest expense for the first
fiscal quarter of 1995 was not impacted by any additional charges
for the Company's $40 million interest rate swap agreement as the
Company had recorded the swap agreement at its market value in
fiscal year 1994 and no appreciable changes in the interest rate
environment have occurred from the end of the fiscal year 1994 to
the end of the first fiscal quarter of 1995.  In the first fiscal
quarter of 1994, net interest expense was reduced by $83,000 in
connection with the swap agreement.

Net loss per share was $.05 per share in the first fiscal quarter
of 1995 compared to $.17 per share in the first fiscal quarter of
1994 with weighted average number of common and common equivalent
shares outstanding being 13,897,180 and 14,581,352 for first fiscal
quarters of 1995 and 1994, respectively.  The reduction in weighted
average number of common and common equivalent shares outstanding
was a result of shares purchased in fiscal 1994 under the Company's
stock repurchase program.




<PAGE>
Capital Resources and Liquidity
- -------------------------------

The Company has a $50.0 million revolving credit agreement with a
domestic bank.  In addition, on April 28, 1995, Consumer Programs
Incorporated, a wholly-owned subsidiary of CPI Corp., entered into
two separate $5.0 million credit agreements with two domestic
banks.  Both $5.0 million credit agreements will expire on July 31,
1995 and have interest charged at the lower of a quoted interest
rate or the bank's prime lending rate.  The Company is currently
negotiating to consolidate all three credit agreements into a
single $60.0 million revolving credit agreement.

Cash, cash equivalents and short-term investments were $10.0
million, $36.9 million and $14.3 million on April 29, 1995, April
30, 1994 and February 4, 1995, respectively.  Short-term borrowings
amounted to $19.4 million and $6.9 million on April 29, 1995 and
February 4, 1995, respectively.  There were no short-term
borrowings on April 30, 1994. 

The decline in cash, cash equivalents, short-term investments and
available short-term borrowings from fiscal year-end was due to the
seasonal cash needs of the business and capital expenditures
amounting to $15.7 million in the first fiscal quarter of 1995. 
These capital expenditures included the continuing installation of
the new digital imaging technology in the Canadian Portrait Studio
operations and the previously announced studio renovation program. 






ITEM 6(a)  INDEX TO EXHIBITS

    Exhibit 11 - Computation of Earnings per Comman Share
 
    Exhibit 27 - Financial Data Schedule















<PAGE>



                 PART II.  OTHER INFORMATION


ITEM 5.  OTHER INFORMATION

On August 31, 1993, the Company entered into an agreement (the
"Note Agreement") for the private placement with two insurance
companies of $60.0 million of the Company's senior notes.  At the
same time, the Company entered into a $25.0 million revolving
credit agreement with a bank (the "Revolving Credit Agreement"),
which was subsequently amended to $50.0 on November 9, 1994.

The agreements are also secured by the pledge of all of the issued
and outstanding capital stock of all of the Company's direct,
wholly owned subsidiaries pursuant to a Pledge Agreement.  The
lenders, under the pledged Note Agreement and the Revolving Credit
Agreement, must release their lien on the pledged shares if the
Company satisfies a specified consolidated fixed charge coverage
ratio for its fiscal year ending February 3, 1995.

On April 25, 1995, the Company certified to the lenders that the
specified consolidated fixed charge coverage ratio for fiscal year
ending February 3, 1995 had been met.  Pursuant to the direction of
the lenders, on June 5, 1995, the lien on the pledged shares of the
Company's direct, wholly owned subsidiaries was released.



ITEM 6(b)  REPORTS ON FORM 8-K

     -  On March 3, 1995, CPI Corp. reported the issuance of a
        press release on March 2, 1995 announcing preliminary
        fourth quarter and full year results for fiscal year 1994
        were better than recent estimates.

     -  On April 11, 1995, CPI Corp. reported the issuance of
        press releases on April 3, 1995 and April 6, 1995.  The
        first release announced Sears, Roebuck and Co. had
        bestowed double honors upon CPI Corp. by awarding CPI
        Corp. the "Chairman's Award" for the first time and the
        "Partners in Progress" award for the tenth time in twelve
        years.  The second release announced final fourth quarter
        and fiscal year 1994 results.








<PAGE>
                          SIGNATURES






Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.





CPI Corp.




Date:  June 9, 1995            By:   /s/     Barry Arthur       
                                     ---------------------------
                                     Barry Arthur
                                     Authorized Officer and
                                     Principal Financial Officer





























ITEM 6(a).  EXHIBIT 11

<TABLE>

CPI CORP. COMPUTATION OF EARNINGS PER COMMON SHARE
     (In Thousands Except Per Share Amounts)

<CAPTION>

                                       12 Weeks Ended     
                                    --------------------- 
                                    April 29,    April 30,
                                       1995        1994   
                                    ---------    ---------
<S>                                 <C>          <C>      
Primary:

  Net loss applicable to
    common shares                   $   (674)    $ (2,487)
                                    =========    =========

Shares:
  
  Weighted average number of
    common shares outstanding         17,165       17,002 

  Shares issuable under employee
    stock plans - weighted average        34           16 

  Less:  Treasury stock - weighted
    average                           (3,302)      (2,437)
                                    ---------    ---------

  Weighted average number of common
    and common equivalent shares
    outstanding                       13,897       14,581 
                                    =========    =========

Net loss per common and
    common equivalent shares        $  (0.05)    $  (0.17)
                                    =========    =========
</TABLE>







<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                           FEB-3-1996
<PERIOD-END>                               APR-29-1995
<CASH>                                           3,184
<SECURITIES>                                     6,822
<RECEIVABLES>                                   25,558
<ALLOWANCES>                                     1,399
<INVENTORY>                                     30,812
<CURRENT-ASSETS>                                75,334
<PP&E>                                         323,557
<DEPRECIATION>                                 157,027
<TOTAL-ASSETS>                                 300,248
<CURRENT-LIABILITIES>                           71,196
<BONDS>                                              0
<COMMON>                                         6,866
                                0
                                          0
<OTHER-SE>                                     157,184
<TOTAL-LIABILITY-AND-EQUITY>                   300,248
<SALES>                                        107,446
<TOTAL-REVENUES>                               107,446
<CGS>                                          30,1617
<TOTAL-COSTS>                                  107,637
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,109
<INCOME-PRETAX>                                (1,069)
<INCOME-TAX>                                     (396)
<INCOME-CONTINUING>                              (674)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     (674)
<EPS-PRIMARY>                                   (0.05)
<EPS-DILUTED>                                   (0.05)
        

</TABLE>


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