CPI CORP
8-K, 1995-12-22
PERSONAL SERVICES
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               SECURITIES AND EXCHANGE COMMISSION

                     WASHINGTON, D.C. 20549

                            FORM 8-K

                         CURRENT REPORT



             Pursuant to Section 13 or 15(d) of the
                Securities Exchange Act of 1934



Date of Report (Date of earliest event reported) December 18, 1995
                                                 




                           CPI CORP. 
__________________________________________________________________
  (exact name of registrant as specified in its charter)



    Delaware                  0-11227              43-1256674
___________________________________________________________________
(State or other jurisdiction  (Commission file  (IRS Employer
 of incorporation)             Number)         Identification No.)




1706 Washington Avenue, St. Louis, Missouri        63103-1790
___________________________________________________________________
(Address of principal executive offices)            (Zip code)




Registrants's telephone number, including area code (314) 231-1575
___________________________________________________________________




___________________________________________________________________
(Former name or former address, if changes since last report.)



<PAGE>




                           SIGNATURES




Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.




                                          CPI CORP.           
                                        (Registrant)





                             /s/  Barry Arthur                
                                 -----------------------------
                                  Barry Arthur
                                  Authorized Officer and
                                  Principal Financial Officer


Dated:  December 22, 1995























<PAGE>
ITEM 5.  OTHER EVENTS




On December 18, 1995, CPI Corp. issued the following Press Release:















































<PAGE>
                                                        ITEM 5(A)




               CPI CORP ANNOUNCES THIRD QUARTER RESULTS
  -  Earnings per share of 23 cents versus 28 cents in            
       comparable 1994 period
  -  Sales down 2.2% to $171.5 million 
  -  Margin improvements continue in Portrait Studios
  -  Management anticipates double-digit EPS increase for full year

St. Louis, MO., December 18, 1995 - CPI Corp. (NYSE - CPY) said
today that third quarter sales declined 2.2% year-to-year, although
a one-time 1994 change in the operations of Sears Portrait Studios
obscured a clear comparison of the revenues.  The portrait studio
segment continues to show significant profit margin improvements. 
However, those gains were offset during the quarter by lower 1995
photofinishing results and higher corporate expenses, resulting in
an earnings decline of five cents per share.  

Sales in the 16 weeks ended November 11, 1995 decreased to $171.5
million from $175.4 million in the 16 weeks ended November 12,
1994.  Income from continuing operations declined to $6.6 million
from $7.6 million.  General corporate expense increased from $5.4
million to $6.5 million, primarily due to increased employee
benefit costs.  Net earnings were $3.2 million versus last year's
$3.8 million, while earnings per share were 23 cents versus 28
cents.  Weighted average common shares outstanding increased by
1.9%.  

For the 40 weeks ended November 11, 1995, the company recorded net
earnings per share of 34 cents versus 21 cents for last year's
comparable period.  For the 52 weeks ended November 11, 1995, net
earnings per share were $1.19 versus $0.78.  

Although third quarter Portrait Studio revenues of $90.9 million
were down from 1994's reported $96.5 million, operating earnings
increased to $12.3 million from $12.0 million.  Commenting on the
results, Alyn V. Essman, chairman and chief executive officer,
said, "It should be noted that last year's results included
accelerated recognition of about two weeks of revenues in the U.S.
studios due to customers placing their orders at the time of
sitting -- enabled by the new digital technology -- rather than
ordering later when viewing the finished portraits.  Revenues in
the third quarter of 1995 would have exceeded those of 1994's
comparable period if the 1994 accelerated revenues were not
considered.  Segment earnings were also up in spite of a 1995
negative earnings swing  in the Canadian studios and the
non-comparable 1994 profits resulting from the accelerated 



<PAGE>
revenues.  Considering the fact that Canada was six to nine months
later in converting to digital imaging, and 1994 U.S. studio
earnings were distorted by the change in operations, we are very
pleased with the continued margin improvements in the Portrait
Studio segment. "  

In discussing the Photofinish segment, Essman said, "In the third
quarter, revenues declined by 2.4% to $58.0 million from $59.4
million. The reduction was primarily due to 5.3% fewer operating
weeks as over 30 unprofitable locations were closed since the end
of 1994's comparable period.  The segment recorded an operating
loss of $0.1 million compared to last year's profit of $1.0
million.  The loss was the result of lower revenues, even though
gross margin as a percentage of sales was essentially constant. 
Despite the continuing competitive environment and fewer stores in
operation, sales in the first three quarters of the year have
declined by only one percent.  In order to improve operating
efficiencies, we are continuing to review closely the performance
of each location for future planning as we concurrently test new
technologies and marketing approaches."  

Turning to the Wall Decor segment, Essman said, "Third quarter
revenues increased to $17.0 million from $14.4 million, mainly the
result of an 18.6% increase in operating weeks from new store
openings.  Operating earnings grew to $1.0 million from $0.9
million.  

In the Other Products and Services segment, revenues increased to
$5.6 million from $5.1 million as a result of sales growth in
existing stores.  The gain occurred in spite of 11.9% fewer
operating weeks due to the closing of unproductive copy store
locations.  Operating losses were reduced to $0.1 million from last
year's $1.0 million.  

Looking ahead, Essman said, "In our major divisions, we have
experienced a sluggish retail environment thus far in the fourth
quarter, with significantly reduced customer traffic.  With the
1994 sales distortion behind us, the fourth quarter studio margins
should continue to be ahead of last year, but photofinish earnings
will continue to suffer.  Assuming that current trends continue, we
expect full-year earnings to be about 15% to 20% above last year's
$1.05 per share -- not as much as we expected, but quite
satisfactory in the face of a very slow holiday season."  

CPI Corp. is a consumer services company with $533.2 million in
fiscal 1994 sales, operating over 1,800 retail locations, including
1,021 Sears Portrait Studios in the U.S., Puerto Rico and Canada,
635 CPI/Fox Photo/Proex photofinishing locations, 145 Prints Plus
wall decor locations, and 39 high-tech copy stores.  




<PAGE>
<TABLE>
CONDENSED STATEMENTS OF EARNINGS - FOR THE 16 AND 40 WEEKS ENDED
NOVEMBER 11, 1995 AND NOVEMBER 12, 1994 (in thousands except per
share amounts - unaudited)
<CAPTION>
                         16 Weeks Ended        40 Weeks Ended    
                      --------------------  -------------------- 
                      11/11/95   11/12/94   11/11/95   11/12/94  
                      ---------  ---------  ---------  --------- 
<S>                   <C>        <C>        <C>        <C>       
Net Sales:
  Portrait studios    $  90,894  $  96,477  $ 195,607  $ 192,043 
  One-hour
   photofinishing        58,028     59,448    141,937    143,348 
  Wall decor             16,972     14,389     38,460     31,907 
  Other products
    and services          5,568      5,090     13,691     12,862 
                      ---------- ---------- ---------- ----------
   Total net sales    $ 171,462  $ 175,404  $ 389,695  $ 380,160 
                      ========== ========== ========== ==========
Operating earnings:
  Portrait studios    $  12,322  $  11,975  $  23,736  $  20,184 
  One-hour
   photofinishing          (125)     1,033      1,054      1,559 
  Wall decor                972        930        426        196 
  Other products
    and services            (89)      (966)      (974)    (2,263)
                      ---------- ---------- ---------- ----------
   Total operating
      earnings           13,080     12,972     24,242     19,676 
General corp. exp.        6,509      5,401     13,374     12,420 
                      ---------- ---------- ---------- ----------
Income from operations    6,571      7,571     10,868      7,256 
Net interest expense      1,691      1,436      3,657      2,751 
Other income                161         91        335        295 
                      ---------- ---------- ---------- ----------
Earnings before
  income taxes            5,041      6,226      7,546      4,800 
Income tax expense        1,865      2,394      2,792      1,824 
                      ---------- ---------- ---------- ----------
Net earnings          $   3,176  $   3,832  $   4,754  $   2,976 
                      ========== ========== ========== ==========
Earnings per common
 share:
Net earnings          $    0.23  $    0.28  $    0.34  $    0.21 
                      ========== ========== ========== ==========
Weighted average
  number of common
  and common
  equivalent shares
  outstanding            14,090     13,829     13,984     14,209 
                      ========== ========== ========== ==========
</TABLE>
<PAGE>
<TABLE>
CONDENSED STATEMENTS OF EARNINGS - FOR THE 52 WEEKS ENDED NOVEMBER
11, 1995 AND NOVEMBER 12, 1994 (in thousands except per share
amounts - unaudited)
<CAPTION>
                                    52 Weeks Ended    
                                 -------------------- 
                                 11/11/95   11/12/94  
                                 ---------- --------- 
<S>                              <C>        <C>       
Net Sales:
  Portrait studios               $ 279,041  $ 273,483 
  One-hour
   photofinishing                  189,775    189,335 
  Wall decor                        56,497     47,177 
  Other products
    and services                    17,377     16,189 
                                 ---------- ----------
   Total net sales               $ 542,690  $ 526,184 
                                 ========== ==========
Operating earnings:
  Portrait studios               $  42,625  $  33,981 
  One-hour
   photofinishing                    4,066      3,293 
  Wall decor                         5,721      4,345 
  Other products
    and services                    (2,229)    (3,361)
                                 ---------- ----------
   Total operating
      earnings                      50,183     38,258 
General corp. exp.                  19,178     17,158 
                                 ---------- ----------
Income from operations              31,005     21,100 
Net interest expense                 5,244      2,978 
Other income                           513        396 
                                 ---------- ----------
Earnings before
  income taxes                      26,274     18,518 
Income tax expense                   9,674      7,307 
                                 ---------- ----------
Net earnings                     $  16,600  $  11,211 
                                 ========== ==========
Earnings per common
 share:
Net earnings                     $    1.19  $    0.78 
                                 ========== ==========
Weighted average
  number of common
  and common
  equivalent shares
  outstanding                       13,929     14,309 
                                 ========== ==========
</TABLE>
<PAGE>

<TABLE>

CONDENSED BALANCE SHEETS - FOR NOVEMBER 11, 1995 AND NOVEMBER 12,
1994 (in thousands - unaudited)


<CAPTION>
                                      NOVEMBER 11,   NOVEMBER 12,
                                         1995           1994    
                                      -----------    -----------
<S>                                   <C>            <C>
Assets

  Current assets:
   Cash and short-term investments    $   9,487      $  17,715 
   Other current assets                  83,801         88,121 
  Net property and equipment            170,500        157,111 
  Other assets                           56,676         60,358 
                                      ----------     ----------

    Total assets                      $ 320,464      $ 323,305 
                                      ==========     ==========




Liabilities and stockholders' equity

  Current liabilities                 $  92,637      $ 102,676 
  Long-term obligations                  54,792         59,738 
  Other liabilities                       6,280          4,303 
  Stockholders' equity                  166,755        156,588 
                                      ----------     ----------
    Total liabilities and
      stockholders' equity            $ 320,464      $ 323,305 
                                      ==========     ==========

</TABLE>


















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