CPI CORP
10-K, 1995-05-03
PERSONAL SERVICES
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         UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                      WASHINGTON, D.C.   20549

                              FORM 10-K

           ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D)
       OF THE SECURITIES EXCHANGE ACT OF 1934 [Fee Required]

             For the fiscal year ended February 4, 1995

                   COMMISSION FILE NUMBER 1-10204
                   ------------------------------
                              CPI CORP.

        (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

DELAWARE                                               43-1256674 
(State of Incorporation)                           (I.R.S. Employer
                                                Identification No.)

1706 WASHINGTON AVENUE
ST. LOUIS, MISSOURI                                      63103-1790
(Address of principal executive offices)                (Zip Code) 


REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE:  (314) 231-1575
                        -------------------------
SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:

                                           NAME OF EACH EXCHANGE 
    TITLE OF EACH CLASS                     ON WHICH REGISTERED  
- ------------------------------             -----------------------
  Common Stock $.40 par value              New York Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:  None

   INDICATE BY CHECK MARK WHETHER THE REGISTRANT (1) HAS FILED ALL
REPORTS REQUIRED TO BE FILED BY SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934 DURING THE PRECEDING 12 MONTHS (OR
SUCH SHORTER PERIOD THAT THE REGISTRANT WAS REQUIRED TO FILE SUCH
REPORTS), AND (2) HAS BEEN SUBJECT TO SUCH FILING REQUIREMENTS FOR
THE PAST 90 DAYS.
YES  __X__    NO  _____.

   INDICATE BY CHECK MARK IF DISCLOSURE OF DELINQUENT FILERS
PURSUANT TO ITEM 405 OF REGULATION S-K IS NOT CONTAINED HEREIN, AND
WILL NOT BE CONTAINED, TO THE BEST OF REGISTRANT'S KNOWLEDGE, IN
DEFINITIVE PROXY OR INFORMATION STATEMENTS INCORPORATED BY
REFERENCE IN PART III OF THIS FORM 10-K OR ANY AMENDMENT TO THIS
FORM 10-K.
YES _____     NO  __X__.

   Aggregate market value of the Registrant's voting stock held by
non-affiliates, based upon the closing price of said stock on the
New York Stock Exchange - Composite Transaction Listing on
May 2, 1995 ($17.000 per share): $224,699,013.

   As of May 2, 1995, 13,862,985 shares of the Common Stock,
$0.40 par value, of the Registrant were outstanding.

   DOCUMENTS INCORPORATED BY REFERENCE:

   Portions of the Annual Report to Shareholders for the year ended
February 4, 1995, are incorporated by reference into Parts I, II
and IV of this Report.

   Portions of the Proxy Statement relating to the Annual Meeting
of Shareholders to be held June 13, 1995, are incorporated by
reference into Part III of this Report.


<PAGE>


                        TABLE OF CONTENTS




PART I
- ------

Item 1.   Business
Item 2.   Properties
Item 3.   Legal Proceedings
Item 4.   Submission of Matters to a Vote of Security Holders



PART II
- -------

Item 5.   Market for Registrant's Common Equity and Related
              Stockholder Matters
Item 6.   Selected Financial Data
Item 7.   Management's Discussion and Analysis of Financial
              Condition and Results of Operations
Item 8.   Financial Statements and Supplementary Data
Item 9.   Disagreements on Accounting and Financial Disclosure


PART III
- --------

Item 10.  Directors and Executive Officers of the Registrant
Item 11.  Executive Compensation
Item 12.  Security Ownership of Certain Beneficial Owners and
              Management
Item 13.  Certain Relationships and Related Transactions


PART IV
- -------

Item 14.  Exhibits, Financial Statement Schedules and Reports on
              Form 8-K

          Signatures








<PAGE>

ITEM I.  BUSINESS

THE COMPANY
- -----------
     CPI Corp. is a holding company engaged, through its
subsidiaries, in developing and marketing consumer services and
related products through a network of centrally-managed, small
retail locations.  The Company operates professional portrait
studios, photographic finishing laboratories, electronic publishing
stores and wall decor locations.

     The Company started up its photo finishing business in 1982.
On August 19, 1991, the Company acquired Fox Photo, Inc., and on
December 1, 1992, the Company purchased the operational assets of
Pemtom, Inc., a Minneapolis-based company operating under the name
Proex.  At February 4, 1995, the Company operated 660 photo-
finishing locations under the names of CPI Photo Finish, Fox Photo
and Proex.

     On May 30, 1993, CPI Corp. entered the wall decor business
with the acquisition of Ridgedale Prints Plus, Inc. ("Prints Plus")
from the Melville Corporation.  Prints Plus is a posters, prints
and custom framing retail chain with 120 stores located in malls
throughout the United States.

     For the fiscal year ended February 4, 1995, approximately 52%
of net sales and 86% of operating earnings (before deduction of
general corporate expenses, net interest income (expense), other
income and income tax expense) were derived from the Sears Portrait
Studio business.  The Company has operated portrait studios as a
Sears Roebuck and Company ("Sears") licensee since 1961, when it
was one of more than 15 Sears portrait photography licensees. 
Today, the Company is the only operator of Sears Portrait Studios
in the United States, Canada and Puerto Rico.  The Company is
materially dependent upon the continued goodwill of Sears and the
integrity of the Sears name in the retail marketplace.  The Company
believes that its relationship with Sears is excellent and that it
has been beneficial to both companies.  See "Business-Relationship
With Sears."

     The executive office is located at 1706 Washington Avenue, St.
Louis, Missouri, 63103-1790, and its telephone number is (314) 231-
1575.  Unless the context otherwise requires, references herein to
the "Company" or "CPI Corp." mean CPI Corp., its consolidated
subsidiaries and their predecessor companies.

RELATIONSHIP WITH SEARS
- -----------------------
     The Company operates its Sears Portrait Studio business under
a license agreement.  The agreement is terminable by either the
Company or Sears with respect to any or all studios upon 90-days
notice.  Early in 1993, Sears announced plans to close 113 stores,

<PAGE>
which included 38 Sears stores with portrait studios.  The Company
has relocated some of these studios to new sites in the same market
areas.  Except in connection with store closings, Sears has never
terminated the operation of any Company studio under any license
agreement.  The relationship with Sears is long-standing and the
Company has no reason to believe that Sears will exercise its
rights under the agreement to reduce materially the scope of the
Company's business with Sears.

     The Company and Sears entered into its current license
agreement for fixed location studios as of January 1, 1994.  This
agreement expires on December 31, 1998.  The agreement provides
that the Company pay Sears a license fee of 15% of total annual net
sales for studios located in a Sears store.  Net sales are defined
as gross sales less customer returns, allowances and sales taxes. 
The Company provides all studio furniture, equipment and fixtures,
conducts advertising at its own expense, and is responsible for
hiring, training and compensating the Company employees and must
indemnify Sears against all said employee claims.

     The Company's freestanding studios in retail malls that
operate under the Sears name pay a license fee of 7.5% of total
annual net sales per studio and benefit from advertising under the
Sears name.

     All of the Company's Canadian studios operate under an April
6, 1977, nonexclusive license agreement with Sears Canada, Inc.,
which is a subsidiary of Sears.  The agreement renews automatically
on a year-to-year basis but is terminable by either party on 60
days' notice.  The license fee is 15% of net sales.  The Company
provides all studio furniture, equipment and fixtures and conducts
all advertising at its own expense.

     As a Sears licensee, the Company enjoys the benefits of its
use of the Sears name, Sears' daily cashiering and bookkeeping
system, store security services and customers' ability to use their
Sears credit cards to purchase the Company's products or services,
for which Sears bears the credit risk of authorized credit card
use.  The Company is also able to place its portrait studio print
media advertising under the Sears name at rates lower than those
the Company could otherwise obtain.


COMPETITION
- -----------
     The Company competes in the portrait photography business with
a number of companies that operate fixed location, traveling and
freestanding photography studios.  Independent professional photo- 
graphers also compete with the Company in various locations.  The
Company believes that its portrait photography products are
competitive in terms of price, quality and convenience of purchase
with similar products of its competitors.

<PAGE>

     Other national, regional and local companies operate rapid
photographic finishing laboratories that compete in local markets
with the laboratories that the Company is operating.  The Company
has identified two principal kinds of competitors - independent
entrepreneur/franchisees who own their minilabs and other major
photofinishers.  The Company believes that the quality of its
products enables it to compete successfully and that its marketing
strategy permits effective competition with the other major
photofinishers.  The Company enhances the quality of its products
by carefully training and supervising minilab technicians and by
using quality control checks during the photo development and
printing process.  While it is felt that the Company competes
successfully in terms of quality, photofinishers who use the
services of a mass production lab are able to finish photographs in
large volume which enables them to sell their photofinishing
services at a lower price.  To compete with the other major
photofinishers, the Company has developed a marketing strategy of
locating minilabs in regional retail malls and strip shopping
centers convenient to their target customers, quality-conscious
35mm camera users.  In addition, by locating these minilabs in a
number of locations in select metropolitan areas, the Company also
benefits from area-wide marketing and supervision.

     The Company competes with numerous national, regional and
local framing retailers serving the wall decor segment of the home
furnishings market.  The primary competitors in this business are
franchise locations, small regional chains and many individual
stores which focus on custom framing.  Other competitors in this
segment include mass merchants and other specialty home furnishings
stores which offer a fixed selection of pre-framed prints.  The
Company believes it competes successfully in this segment by
offering a large selection of prints and frames, fast custom
framing service and very competitive pricing.

     The Company's primary competition in the electronic publishing
business is highly fragmented among franchise locations and
numerous individual, owner-operated locations which provide
printing and copy services throughout the United States.  The
Company believes it provides efficient, personal service because of
more convenient access to its full range of state-of-the-art
copying equipment.

SUPPLIER RELATIONSHIPS
- ----------------------
     The Company purchases photographic paper and film for its
studio and minilab operations primarily from one major
manufacturer.  The Company purchases camera, printing, minilab,
reprographic and other equipment and supplies from a number of
suppliers and is not dependent upon any supplier for any specific
kind of equipment.   The Company has had no difficulty in the past
obtaining sufficient material to conduct its businesses.  The
Company believes that its relations with its suppliers are good.

<PAGE>
SEASONALITY
- -----------
     The Company's professional portrait photography business is
seasonal, with the largest volume of sales occurring in the third
and fourth fiscal quarters during the periods preceding and
including the Thanksgiving/Christmas season.  The  photofinishing
business seasonality is reflected in sales increases in the second
quarter of the fiscal year, in the Thanksgiving/Christmas season
and in sales decreases in the first quarter of the fiscal year. 
The seasonality of the wall decor business is exhibited by
increased sales in the fourth fiscal quarter as well.

EMPLOYEES
- ---------
     At February 4, 1995, the Company had approximately 12,400
employees, of whom approximately 6,100 were part-time.  The
Company's employees significantly increase in number during peak
periods and, at December 17, 1994, the Company had approximately
16,500 employees.  The Company's employees are not members of any
union and the Company has experienced no work stoppages.  The
Company believes that its relations with its employees are good.





ADDITIONAL INFORMATION REQUIRED UNDER THIS ITEM IS CONTAINED IN
THE REGISTRANT'S 1994 ANNUAL REPORT TO SHAREHOLDERS, EXHIBIT 13 OF
THIS FILING, IN THE DISCUSSION OF THE COMPANY'S BUSINESS SEGMENTS
AND KEY OPERATING UNITS.























<PAGE>
ITEM 2.  PROPERTIES

      The following table sets forth certain information concerning
the Company's principal facilities:

<TABLE>

Principal Facilities

<CAPTION>
 
                     APPROXIMATE
                       AREA IN         PRIMARY         OWNERSHIP 
   LOCATION          SQUARE FEET        USES           OR LEASE  
- -------------------  ------------ ------------------   ----------
<S>                    <C>        <C>                  <C>       
St. Louis, Missouri    312,600    Administration and   Owned     
                                    Photoprocessing
St. Louis, Missouri     79,800    Warehousing          Leased (1)
St. Louis, Missouri     44,300    Warehousing          Leased (2)
Brampton, Ontario       40,000    Administration,      Owned
                                  Warehousing and
                                    Photoprocessing
Las Vegas, Nevada       12,200    Photoprocessing      Leased (3)
Thomaston, Connecticut  25,000    Administration and   Owned     
                                   Photoprocessing
Edina, Minnesota        29,000    Administration,      Leased (4)
                                    Warehousing and
                                    Photoprocessing
Concord, California     43,000    Administration,      Leased (5)
                                    Warehousing and
                                    Manufacturing
New Castle, Delaware    16,200    Warehousing          Leased (6)

<FN>

(1)  Lease term expires on June 30, 1997.
(2)  Lease term expires on February 28, 1997.
(3)  Lease term expires on July 31, 1996.
(4)  Lease term expires on March 30, 1999.
(5)  Lease term expires on March 31, 2002.
(6)  Lease term expires on December 14, 1995

</FN>

</TABLE>


     The Company operates its portrait studios in Sears stores
pursuant to the license agreement with Sears.  See "Relationship
with Sears."  The Company's other portrait studios, which are
located in shopping centers, are generally leased for at least

<PAGE>
three years with some having renewal options.  The Company's
minilab locations generally are leased for terms of three to seven
years and some have one or more renewal options.  The electronic
publishing locations are generally leased for terms of five to
seven years with one or more renewal options and are commonly
situated in office buildings, multi-use complexes or downtown
locations.  The wall decor locations are generally in enclosed
regional malls with lease terms of ten years without renewal
options.

     On an ongoing basis, the Company analyzes the use of its
facilities to assure operating economies, effective servicing of
its customers and necessary flexibility to meet present and future
demands of its businesses.


ITEM 3.  LEGAL PROCEEDINGS

     There are various suits pending against the Company, none of
which is material in nature.  It is the opinion of management that
the ultimate liability, if any, resulting from such suits will not
materially affect the consolidated financial position or results of
operations of the Company.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     No matters were submitted to stockholders for a vote during
the fourth quarter of fiscal year 1994.
























<PAGE>

                            PART II


ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED        
         STOCKHOLDER MATTERS

     Information required under this Item is contained in the
Registrant's 1994 Annual Report to Shareholders, Exhibit 13 of
this filing, in the section titled "Selected Quarterly Financial
Data," and will be contained in the Registrant's 1995 Proxy
Statement, to be dated within 120 days of the end of the
Registrant's fiscal year 1994, and is incorporated herein by
reference.


     As of April 17, 1995, the market price of the Registrant's
common stock was $17.625 per share with 13,862,985 shares
outstanding and approximately 2,276 holders of record.


ITEM 6.  SELECTED FINANCIAL DATA

     Information required under this Item is contained in the
Registrant's 1994 Annual Report to Shareholders, Exhibit 13 of
this filing, in the section titled "Financial Background and
Trends," and is incorporated herein by reference.


ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL        
         CONDITION AND RESULTS OF OPERATIONS

     Information required under this Item is contained in the
Registrant's 1994 Annual Report to Shareholders, Exhibit 13 of
this filing, in the section titled "Management's Discussion and
Analysis of Financial Condition and Results of Operations," and
is incorporated herein by reference.


ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

     Information required under this Item is contained in the
Registrant's 1994 Annual Report to Shareholders, Exhibit 13 of
this filing, in the sections titled "Consolidated Balance Sheets,"
"Consolidated Statements of Earnings," "Consolidated Statement of
Changes in Stockholders' Equity," "Consolidated Statement of Cash
Flows," "Notes to Consolidated Financial Statements" and
"Selected Quarterly Financial Data," and is incorporated herein
by reference.


ITEM 9.  DISAGREEMENTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

     Not Applicable.

<PAGE>

                           PART III


ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     Information required under this Item will be contained in the
Registrant's 1995 Proxy Statement, to be dated within 120 days of
the end of the Registrant's fiscal year 1994, and is incorporated
herein by reference.


ITEM 11.  EXECUTIVE COMPENSATION

     Information required under this Item will be contained in the
Registrant's 1994 Proxy Statement, to be dated within 120 days of
the end of the Registrant's fiscal year 1994, and is incorporated
herein by reference.


ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND     
           MANAGEMENT

     Information required under this Item will be contained in the
Registrant's 1995 Proxy Statement, to be dated within 120 days of
the end of the Registrant's fiscal year 1994, and is incorporated
herein by reference.


ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     Not Applicable.






















<PAGE>

                           PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON  
           FORM 8-K

(a)  Index to Certain Documents

   (1) Independent Auditor's Reports 

       These reports are included in this filing under the sections
       titled "Independent Auditors' Report" in this Form 10-K and
       "Exhibit 13" (under the title "Independent Auditors' Report"
       in the Registrant's 1994 Annual Report to Shareholders), and
       are incorporated herein by reference.

   (2) Financial Statements:

       (a) Consolidated Balance Sheets as of as of February 4, 1995
           and February 5, 1994
       (b) Consolidated Statements of Earnings for the fiscal years
           ended February 4, 1995, February 5, 1994 and
           February 6, 1993
       (c) Consolidated Statements of Changes in Stockholder's
           Equity for the fiscal years ended February 4, 1995,
           February 5, 1994 and February 6, 1993
       (d) Consolidated Statements of Cash Flows for the fiscal
           years ended February 4, 1995, February 5, 1994 and
           February 6, 1993

       Information required under these items is contained in the
       Registrant's 1994 Annual Report to Shareholders, Exhibit 13
       of this filing, under the sections titled "Consolidated
       Balance Sheets," "Consolidated Statement of Earnings,"
       "Consolidated Statements of Changes in Stockholders'
       Equity," and "Consolidated Statements of Cash Flows," and
       is incorporated herein by reference.

   (3) Notes to Consolidated Financial Statements

       This information is included in the Registrant's 1994 Annual
       Report to Shareholders, Exhibit 13 of this filing, under
       the section titled "Notes to Consolidated Financial
       Statements," and is incorporated herein by reference.










<PAGE>
ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON  
           FORM 8-K  (Continued)

   (4) Financial Statement Schedules

       II.  Valuation and Qualifying Accounts

            This information is included in this filing under the
            section titled "Schedule II" in this Form 10-K, and is
            incorporated herein by reference.

       All other schedules and notes under Regulation S-X are
       omitted because they are either not applicable, not
       required or the information called for therein appears in
       the consolidated financial statements of notes thereto.

(b)  Reports on Form 8-K

     On December 22, 1994, the Company filed a report on Form 8-K 
     with an attached press release announcing:  a third quarter  
     increase in sales of 20.7%;  a third quarter increase in     
     earnings per share; the Company does not expect to achieve   
     most recent full-year earnings projection.

(c)  Index to Exhibits

EXHIBIT 3.  ARTICLES OF INCORPORATION AND BYLAWS

Information required by this Exhibit 3 is incorporated by reference
to the below listed documents  with corresponding filing date and
registration or Commission file numbers where applicable.

<TABLE>
<CAPTION>
                                                     REGISTRATION
INFORMATION INCORPORATED       DOCUMENT       FILING  COMMISSION 
     BY REFERENCE              REFERRED TO     DATE    FILE NO.  
- -----------------------------  ------------- -------- -----------
<S>                            <C>           <C>      <C>        
(a) Articles of Incorporation  Annual Report 4/30/90   1-10204   
                               on Form 10-K
                               dated 4/27/90

(b) Bylaws                     Annual Report 4/30/90   1-10204   
                               on Form 10-K
                               dated 4/27/90

(c) Amendment to Bylaws        Annual Report 5/4/94    1-10204   
                               on Form 10-K
                               dated 4/6/94

</TABLE>

<PAGE>

EXHIBIT 4.  INSTRUMENTS DEFINING THE RIGHTS OF SECURITY HOLDERS,
                       INCLUDING DEBENTURES

Information required by this Exhibit 4 is incorporated by reference
to the below listed documents  with corresponding filing date and
registration or Commission file numbers where applicable.

<TABLE>
<CAPTION>
                                                     REGISTRATION
INFORMATION INCORPORATED       DOCUMENT       FILING  COMMISSION
     BY REFERENCE              REFERRED TO     DATE    FILE NO.  
- -----------------------------  ------------- -------- -----------
<S>                            <C>           <C>       <C>       
(a) Articles of Incorporation  Annual Report 4/30/90   1-10204   
    and Bylaws                 on Form 10-K
                               dated 4/27/90

(b) Note Agreement for Series  Form 10-Q     9/3/93    1-10204
    A Senior Notes Due August
    31, 2000 and Series B
    Notes Due August 31, 2000

(c) Pledge Agreement           Form 10-Q     9/3/93    1-10204

(d) Collateral Agency and      Form 10-Q     9/3/93    1-10204
    Intercreditor Agreement

(e) Series A Senior Note Due   Form 10-Q     9/3/93    1-10204
    August 31, 2000, No. R-A1

(f) Series B Senior Note Due   Form 10-Q     9/3/93    1-10204
    August 31, 2000, No. R-B1

(g) Series B Senior Note Due   Form 10-Q     9/3/93    1-10204
    August 31, 2000, No. R-B2

(h) Revolving Credit Agreement Form 10-Q     9/3/93    1-10204

(i) Revolving Credit Note      Form 10-Q     9/3/93    1-10204

(j) CPI Corp. Shareholder      Form 8-A      5/2/89        -  
    Rights Plan

(k) First Amendment to CPI     Form 10-Q     9/3/93    1-10204
    Corp. Shareholder Rights
    Plan

(l) Second Amendment to CPI    Annual Report 5/4/94    1-10204
    Corp. Shareholder Rights   on Form 10-K
    Plan                       dated 4/6/94
</TABLE>

<PAGE>

EXHIBIT 4. INSTRUMENTS DEFINING THE RIGHTS OF SECURITY HOLDERS,
           INCLUDING DEBENTURES (CONTINUED)
<TABLE>
<CAPTION>
                                                     REGISTRATION
INFORMATION INCORPORATED       DOCUMENT       FILING  COMMISSION
     BY REFERENCE              REFERRED TO     DATE    FILE NO.  
- -----------------------------  ------------- -------- -----------
<S>                            <C>           <C>       <C>
(m) First Amendment to         Form 10-Q     9/2/94    1-10204
    Revolving Credit Agreement
    dated 6/14/94

(n) Second Amendment to        Annual Report 12/22/94  1-10204
    Revolving Credit Agreement on Form 10-K
    dated 11/9/94              dated 4/6/94

(o) First Amendment to Note    Form 10-Q     9/2/94    1-10204
    Agreement dated 2/24/94

(p) Second Amendment to Note   Form 10-Q     9/2/94    1-10204
    Agreement dated 6/14/94

</TABLE>

EXHIBIT 10.  MATERIAL CONTRACTS

(10.1)  Contract with Sears Roebuck and Co.

(10.2)  Employment Contract - Alyn V. Essman

(10.3)  Employment Contract - Russell H. Isaak

(10.4)  Employment Contract - Patrick J. Morris

(10.5)  Employment Contract - David E. April

(10.6)  Employment Contract - Barry C. Arthur

(10.7)  Employment Contract - Jane E. Nelson

(10.8)  Employment Contract - Fran Scheper


Additional information required by this Exhibit 10 is incorporated
by reference to the below listed documents with corresponding
filing date and registration or Commission file numbers where
applicable.





<PAGE>
<TABLE>
EXHIBIT 10.  MATERIAL CONTRACTS (CONTINUED)
<CAPTION>
                                                     REGISTRATION
  INFORMATION INCORPORATED     DOCUMENT       FILING  COMMISSION 
       BY REFERENCE            REFERRED TO     DATE    FILE NO.  
- -----------------------------  ------------- -------- -----------
<S>                            <C>           <C>       <C>       
(a) CPI Corp. 1981 Stock       Annual Report 5/5/93    1-10204   
    Bonus Plan (As Amended     on Form 10-K,
    and Restated on 2/3/91)    dated 4/30/93

(b) Deferred Compensation      Annual Report 5/1/92    1-10204   
    and Stock Appreciation     on Form 10-K,
    Rights                     dated 4/24/92

(c) Employment Termination     Annual Report 5/1/92    1-10204   
    Agreement - S. Coovert     on Form 10-K,
                               dated 4/24/92

(d) CPI Corp. Restricted       Annual Report 5/1/92    1-10204   
    Stock Plan                 on Form 10-K,
                               dated 4/24/92

(e) Deferred Compensation      Annual Report 5/1/92    1-10204   
    and Retirement Plan for    on Form 10-K,
    Non-Management Directors   dated 4/24/92

(f) CPI Corp. Stock Option     Form S-8      7/28/92   33-50082  
    Plan (As Amended and
    Restated effective 2/2/92)

(g) Registration of            Form 8-A      3/21/89      -      
    Securities on the New
    York Stock Exchange

(h) CPI Corp. Shareholder      Exhibit to    5/2/89       -      
    Rights Plan                Form 8-A

(i) CPI Voluntary Stock        Form D        3/31/93      -      
    Option Plan

(j) First Amendment to CPI     Form 10-Q     9/3/93    1-10204   
    Corp. Shareholder Rights
    Plan

(k) Second Amendment to CPI    Annual Report 5/4/94    1-10204   
    Corp. Shareholder Rights   on Form 10-K
    Plan                       dated 4/6/94


</TABLE>

<PAGE>




EXHIBIT 11. COMPUTATION OF EARNINGS PER COMMON SHARE
 
EXHIBIT 13. 1994 ANNUAL REPORT TO SHAREHOLDERS

EXHIBIT 21. SUBSIDIARIES OF THE REGISTRANT

EXHIBIT 23. INDEPENDENT AUDITORS' CONSENT

EXHIBIT 27. FINANCIAL DATA SCHEDULE









































<PAGE>

                            SIGNATURES

  Pursuant to the requirements of Section 13 or 15 (d) of the
Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned,
thereunto duly authorized.

                      CPI CORP.
                      BY:  /s/  Alyn V. Essman  
                           -------------------------
                               (Alyn V. Essman)
                           Chairman of the Board and
                            Chief Executive Officer

  Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons on
behalf of the registrant and in the capacities indicated.

<TABLE>
Signatures of Directors and Principal Officers
<CAPTION>
    Signature                     Title                  Date
- -------------------      ------------------------    -------------
<S>                      <C>                         <C>          
/s/ Alyn V. Essman       Chairman of the Board,      April 6, 1995
- -----------------------   Chief Executive Officer
   (Alyn V. Essman)       and Director (Principal
                          Executive Officer)

/s/ Milford Bohm         Director                    April 6, 1995
- -----------------------
   (Milford Bohm)

/s/ Mary Ann Krey        Director                    April 6, 1995
- -----------------------
   (Mary Ann Krey)

/s/ Lee Liberman         Director                    April 6, 1995
- -----------------------
   (Lee Liberman)

/s/ Nicholas L. Reding   Director                    April 6, 1995
- -----------------------
   (Nicholas L. Reding)

/s/ Martin Sneider       Director                    April 6, 1995
- -----------------------
   (Martin Sneider)

/s/ Robert L. Virgil     Director                    April 6, 1995
- -----------------------
   (Robert L. Virgil)

/s/ Russell Isaak        President                   April 6, 1995
- -----------------------
   (Russell Isaak)

/s/ Patrick J. Morris    Senior Executive            April 6, 1995
- -----------------------   Vice President
   (Patrick J. Morris)

/s/ David E. April       Senior Executive            April 6, 1995
- -----------------------   Vice President
   (David E. April)

/s/ Barry C. Arthur      Vice President and          April 6, 1995
- -----------------------   Treasurer (Principal
   (Barry C. Arthur)      Financial and
                          Accounting Officer)
</TABLE>

<PAGE>

                  INDEPENDENT AUDITORS' REPORT




The Board of Directors and Stockholders
CPI Corp.:


     Under date of April 6, 1995, we reported on the consolidated
balance sheets of CPI Corp. and subsidiaries as of February 4, 1995
and February 5, 1994, and the related consolidated statements of
earnings, changes in stockholders' equity, and cash flows for each
of the fiscal years in the three-year period ended February 4,
1995, as contained in the 1994 annual report to stockholders. 
These consolidated financial statements and our report thereon are
incorporated by reference in the annual report on Form 10-K of CPI
Corp. for the 1994 fiscal year.  In connection with our audits of
the aforementioned consolidated financial statements, we have also
audited the related financial statement schedule as listed in the
accompanying index.  The financial statement schedule is the
responsibility of the Company's management.  Our responsibility is
to express an opinion on these financial statement schedule based
on our audits.

     In our opinion, such financial statement schedule, when
considered in relation to the basic consolidated financial
statements taken as a whole, presents fairly, in all material
respects, the information set forth therein.



/s/ KPMG Peat Marwick LLP
- -------------------------
    KPMG PEAT MARWICK LLP



St. Louis, Missouri
April 6, 1995













<PAGE>


                                                      SCHEDULE II

              VALUATION AND QUALIFYING ACCOUNTS

<TABLE>

CPI CORP. CONSOLIDATED ALLOWANCE FOR UNCOLLECTIBLE RECEIVABLES
    FISCAL YEARS ENDED FEBRUARY 4, 1995, FEBRUARY 5, 1994
                   AND FEBRUARY 6, 1993

<CAPTION>

                          FEBRUARY 4,   FEBRUARY 5,   FEBRUARY 6, 
                            1995           1994          1993     
                          ------------  ------------  ------------
<S>                       <C>           <C>           <C>         
Balance at beginning
of year                   $    918,346  $  1,042,101  $  1,070,092
                          ============  ============  ============
Balance at end
of year                   $  1,277,094  $    918,346  $  1,042,101
                          ============  ============  ============

</TABLE>


     The majority of receivable amounts are due from Sears for
amounts collected or to be collected by it, for which Sears assumes
all credit risks.

     The receivable balances for which an allowance for
uncollectible receivables is established relate primarily to sales
recorded through use of Company commercial charge accounts for
photofinishing and other products and services.

     The majority of the allowance for uncollectible receivables is
computed and adjusted every four weeks based on a predetermined
percentage of the related receivable balances.  These percentages
are determined using historical results adjusted for current
economic conditions.  As a result, the Company does not record
separate additions or deductions to the allowance for individual
accounts but rather adjusts every four weeks for the net change in
the computed allowance based on gross receivable balances.









                                                    EXHIBIT (10.1)



                       MATERIAL CONTRACT




Contract with Sears, Roebuck and Co.








































<PAGE>

                       LICENSE AGREEMENT
                        PORTRAIT STUDIO
                         FINITE 195-0


     THIS LICENSE AGREEMENT (hereinafter referred to as
"Agreement") is entered into as of the 1st day of January, 1994,
by SEARS, ROEBUCK AND CO., a New York corporation ("Sears") and
CONSUMER PROGRAMS INCORPORATED a Missouri corporation,
("Licensee"). 

     Sears and Licensee hereby agree as follows: 


LICENSE
- -------

     1.  Licensee is in the business described in this paragraph,
and has expertise in that business and has a marketing plan for
that business.  Sears hereby grants Licensee the non-exclusive
privilege of conducting and operating, and Licensee shall conduct
and operate, pursuant to the terms, provisions and conditions
contained in this Agreement, a licensed business for the purpose
of producing photographic portraits, passport photographs,
photographic copy, video transfers and restoration work
(hereinafter referred to as "Licensed Business"), at the Sears
locations designated below or in Location Riders:  ("Designated
Sears Store(s)").  


              Dst.       AcCtr.         Store/Location
              ----       ------         --------------
                                        To be provided
                         
LISTED ON THE ATTACHED LOCATION RIDER DATED JANUARY 1, 1994.


TERM 
- -----

     2.  The term ("Term") of this Agreement shall be for a period
beginning on January 1, 1994 and ending at the close of business
on December 31, 1998 unless sooner terminated under any of the
provisions of this Agreement. 


REPRESENTATION TO LICENSEE
- --------------------------

     3.  Sears makes no promises or representations whatsoever as
to the potential amount of business Licensee can expect at any
time during operation of the Licensed Business.  Licensee is

<PAGE>
solely responsible for any expenses it incurs related to this
Agreement, including any increase in the number of Licensee's
employees or any expenditures for additional facilities or
equipment.


UNAUTHORIZED SALES
- ------------------

     4.  Licensee shall use the Licensed Business area only for
the purpose authorized in this Agreement, and will offer for sale
only those services and merchandise expressly authorized by this
Agreement.


SEARS COMMISSION
- ----------------

     5.  (a)  Licensee shall pay to Sears a commission ("Sears
Commission") which shall be a sum equal to ten percent (10%) of
total annual net sales if less than $50,000 and fifteen percent
(15%) of total annual net sales if annual net sales are equal to
or over $50,000 - retroactive to the first dollar.  Accounting
Centers are to deduct commission rate at fifteen percent (15%). 
Licensee will bill Sears annually for any excess commissions
taken from any units with annual net sales of less than $50,000.


NET SALES
- ---------

         (b)  "Net Sales" means gross sales from operation of the
Licensed Business, less sales taxes, returns and allowances.


GROSS SALES
- -----------

         (c)  "Gross Sales" means all of Licensee's direct or
indirect sales of services and merchandise from the Licensed
Business including, but not limited to, sales arising out of
referrals, contacts, or recommendations obtained through the
operation of the Licensed Business.


USE OF SEARS NAME
- -----------------

     6.  (a)  Licensee shall operate the Licensed Business under
the name SEARS PORTRAIT STUDIOS.  Licensee shall use the name of
Sears only in connection with the operation of the Licensed
Business.  Licensee shall not begin any business activity under 

<PAGE>
this Agreement without Sears prior written approval of any and
all names that Licensee intends to use in conjunction with the
Licensed Business.

         (b)  Licensee shall only use the name of Sears, or any
Sears trademark, service mark or trade name (Sears Marks), when
communicating with customers or potential customers of the
Licensed Business.  Licensee shall not use Sears Marks either
orally or in writing, including, but not limited to, use of any
letterhead, checks, business cards, or contracts, when
communicating with persons or entities other than customers or
potential customers of the Licensed Business.  All such
communications shall be done solely in Licensee's own name.

         (c)  Licensee shall not question, contest or challenge,
either during or after the Term of this Agreement, Sears ownership
of any Sears Marks Sears may license Licensee to use in connection
with the Licensed Business.  Licensee will claim no right, title
or interest in any Sears Mark or Sears Information (mailing
lists/names), except the right to use the same pursuant to the
terms and conditions of this Agreement, and will not register or
attempt to register any Sears Mark.

         (d)  Licensee recognizes and acknowledges that the use of
any Sears Mark shall not confer upon Licensee any proprietary
rights to any Sears Mark.  Upon termination of this Agreement,
Licensee shall immediately stop using any licensed Sears Mark, and
will execute all necessary or appropriate documents to confirm
Sears ownership, or to transfer to Sears any rights Licensee may
have acquired from Sears in any Sears Mark.

         (e)  Nothing in this Agreement shall be construed to bar
Sears, after expiration or termination of this Agreement, from
protecting its right to the exclusive use of its trademarks,
service marks or trade names against infringement by any party or
parties, including Licensee.

         (f)  Sears may register in its own name any and all of
the trademarks, service marks or trade names used in operation of
the Licensed Business, and Licensee's use of such names and marks
shall inure to the benefit of Sears for such purposes as well as
for all other purposes and such marks shall be included in the
term "Sears Marks."  Licensee shall cooperate in any such
registration or application for registration by Sears.

         (g)  Sears Marks and Sears Information licensed under
this Agreement possess a special, unique and extraordinary
character which makes it difficult to assess the monetary damage
Sears would sustain in the event of unauthorized use.  Irreparable
injury would be caused to Sears by such unauthorized use, and
Licensee agrees that preliminary or permanent injunctive relief 


<PAGE>
would be appropriate in the event of breach of this Paragraph 6 by
Licensee.

         (h)  If Licensee learns of any manufacture or sale by any
third party of products and/or services similar to those offered
by Licensee that would be confusingly similar to those sold by
Licensee in the minds of the public and which bear or are promoted
in association with Sears Marks or any names, symbols, emblems, or
designs or colors which would be confusingly similar in the minds
of the public to Sears Marks, Licensee will promptly notify Sears. 
Sears shall, at its sole expense, take such action as it
determines, in its sole discretion, is appropriate.  Licensee will
cooperate and assist in such protest or legal action at Sears
expense.  If demanded by Sears, Licensee shall join in such
protest or legal action at Sears expense.  Licensee shall not
undertake any protest or legal action on its own behalf without
first securing Sears written permission to do so.  If Sears
permits Licensee to undertake such protest or legal action, such
protest or legal action shall be at Licensee's sole expense.
Sears shall cooperate and assist Licensee at Licensee's expense. 
For the purposes of this paragraph, expenses shall include
reasonable attorneys' fees.  All recovery in the form of legal
damages or settlement shall belong to the party bearing the
expense of such protest or legal action.

         (i)  Licensee shall not file suit using Sears name or
undertake any legal proceeding against any customer without Sears
prior written approval.


ADVERTISING
- -----------

     7.  (a)  Licensee shall advertise and actively promote the
Licensed Business authorized by this Agreement.  It is expressly
understood and agreed that all signs, advertising copy including
but not limited to sales brochures, newspaper advertisements,
radio and television commercials, and all sales promotional plans
and devices, and all customer contract forms, guarantee
certificates and other forms and materials which may be utilized
with respect to said Licensed Business, shall be first submitted
for approval to Sears Marketing Manager Licensed Businesses in
Hoffman Estates, Illinois and Licensee further agrees that it will
not issue any such advertising material or conduct any such sales
promotional plan or device without such prior approval.   Sears
shall have the right to disapprove all the aforesaid  advertising
forms and other materials insofar as it does not  properly use
Sears trademarks, service marks or trade names; may subject Sears
to liability, loss of good will, damage to Sears reputation or
Sears customer relations; may fail to adhere to the requirements
or any Federal, State or Local governmental rules, regulations and
laws; or may fail to conform to community or Sears standards of 

<PAGE>
good, taste and honest dealing.  At Licensee's option and request,
Sears may purchase newspaper advertising and/or electronic media
time for Licensee at Licensee's expense for said concession,
provided that Licensee provides Sears with all necessary
information for any requested advertising at least seven days
prior to the date such advertising is to be run.



REIMBURSEMENT
- -------------

         (b)  Licensee hereby agrees to reimburse Sears for all
expenses, including but not limited to advertising, incurred by
Sears on behalf of Licensee and requested by Licensee, within
thirty (30) days after the invoice for said expense(s) is sent by
Sears to Licensee.  If Sears does not receive reimbursement prior
to the expiration of said thirty (30) days, then Sears shall have
the right, but not the obligation, to retain out of Licensee's
sales receipts described in Paragraph 28 the amount of said
expense(s) with interest, if any, due to Sears.


PUBLICITY
- ---------

     8.  Licensee will not issue any publicity or press release
regarding its contractual relations with Sears or regarding the
Portrait Business in Sears stores, and will refrain from making
any reference to this Agreement or to Sears in any prospectus,
annual report or other filing required by Federal or state law,
or in the solicitation of business, without obtaining Sears prior
written approval of such action.


RELATIONSHIP
- ------------

     9.  Licensee is an independent contractor.  Nothing contained
in or done pursuant to this Agreement shall be construed as
creating a partnership, agency or joint venture; and neither party
shall become bound by any representation, act or omission of the
other party.


PRICES
- ------

     10. Sears has no right or power to establish or control the
prices at which Licensee offers service and/or merchandise in the
Licensed Business.  Such right and power is retained by Licensee.


<PAGE>
LICENSEE'S OBLIGATIONS
- ----------------------

     11. (a)  Licensee will not make purchases or incur any
obligation or expense of any kind in the name of Sears.  Prior to
any purchases involving the Licensed Business, Licensee shall
inform its vendors that Sears is not responsible for any
obligations incurred by Licensee.  At Sears request, Licensee
shall furnish to Sears the names of all parties from whom Licensee
purchases merchandise or with whom Licensee may have any business
or contractual relations in connection with the Licensed Business.

         (b)  Licensee shall promptly pay all its obligations,
including those for labor and material, and will not allow any
liens to attach to any Sears or customer's property as a result of
Licensee's failure to pay such sums.


LICENSEE'S EMPLOYEES
- --------------------

     12. (a)  Licensee shall employ all management and other
personnel necessary for the efficient operation of the Licensed
Business.  The Licensed Business shall be operated solely by
Licensee's employees, and not by independent contractors,
sub-contractors, sub-licensees or by any other such arrangement.

         (b)  Licensee has no authority to employ persons on
behalf of Sears and no employees of Licensee shall be deemed to
be employees or agents of Sears.  Licensee has sole and exclusive
control over its labor and employee relations policies, and its
policies relating to wages, hours, working conditions, or
conditions of its employees.  Licensee has the sole and exclusive
right to hire, transfer, suspend, lay off, recall, promote,
assign, discipline, adjust grievances and discharge its employees,
provided, however, that at any time Sears so requests, Licensee
will consider transferring from the Licensed Business any employee
who is objectionable to Sears because of risk of harm to the
health, safety and/or security of Sears customers, employees or
merchandise and/or whose manner impairs Sears customer relations. 
If Sears objects to any of Licensee's employees, and Licensee
refuses to remove such employee and the conditions which caused
Sears to object continue, Sears may terminate any affected
location by giving thirty (30) days notice to Licensee.

         (c)  Licensee is solely responsible for all salaries and
other compensation of its employees and will make all necessary
salary deductions and withholdings from its employees' salaries
and other compensation.  Licensee is solely responsible for so
paying any and all contributions, taxes and assessments and all
other requirements of the Federal Social Security, Federal and
state unemployment compensation and Federal, state and local 

<PAGE>
withholding of income tax laws on all salary and other
compensation of its employees.

         (d)  Licensee will comply with any other contract,
Federal, state or local law, ordinance, rule, or regulation
regarding its employees, including Federal or state laws or
regulations regarding minimum compensation, overtime and equal
opportunities for employment, and, in particular, Licensee will
comply with the terms of the Federal Civil Rights Acts, Age
Discrimination in Employment Act, Occupational Safety and Health
Act, and the Federal Fair Labor Standards Act, whether or not
Licensee may otherwise be exempt from such acts because of its
size or the nature of its business or for any other reason
whatsoever.


LICENSEE'S EQUIPMENT
- --------------------

     13. (a)  Entirely at its own expense, Licensee shall install
furniture, fixtures, and equipment, including cash registers as
necessary for the efficient operation of the Licensed Business
("Licensee's Equipment").  Licensee's Equipment, and its size,
design and location, shall at all times be subject to Sears
approval.


PROHIBITED LIENS
- ----------------

         (b)  Licensee shall not allow any liens, claims or
encumbrances to attach to Sears premises.  In the event any lien,
claim or encumbrance attaches to Sears premises, Licensee shall
immediately take all necessary action to cause such lien, claim or
encumbrance to be released, or Sears, at its option, may take such
action and charge Licensee or withhold from sales receipts all
expenses, including attorneys' fees, incurred by Sears in removing
such liens.


MERCHANDISE STOCK
- -----------------

     14. Licensee shall maintain a stock of good quality
merchandise as necessary to assure efficient operation of the
Licensed Business.







<PAGE>
STANDARDS
- ---------

     15. Licensee shall provide Sears with copies of its written
procedures and policies establishing minimum standards of quality
and/or performance.  Licensee shall immediately advise Sears of
any changes in its standards.  Without limiting Paragraph 25,
Licensee shall observe no less than such minimum standards of
quality and/or performance.  Sears may visit Licensee's offices,
work sites and/or other place of business at any reasonable time
for the purpose of verifying Licensee's compliance with its
standards of quality and/or performance.


CONDITION OF LICENSED BUSINESS AREA
- -----------------------------------

     16. (a)  The expense of preparing the initial space assigned
to any Licensed Business Location shall be divided between the
parties as described in Exhibit A.  Licensee shall be primarily
responsible for any preparations necessary for the operation of
the Licensed Business.  Any improvements and installations made
by Sears shall be made to Sears specifications for its own
departments selling comparable merchandise.  All improvements or
installations which vary from Sears specifications shall be at
Licensee's sole expense.

         (b)  Licensee shall, at its expense, keep the Licensed
Business area in a thoroughly clean and neat condition and shall
maintain Licensee's Equipment in good order and repair.  Sears
shall provide routine janitorial service in the Licensed Business
area, consistent with the janitorial services regularly performed
in the Designated Sears Store.


HOURS, RULES
- ------------

     17. (a)  The Licensed Business shall be kept open for
business and operated during the same business hours that the
Designated Sears Store is open for business, or by specific
agreement with store management, except to the extent prevented
by circumstances beyond the control of Sears or Licensee.

         (b)  Licensee shall conduct its operations in an honest,
courteous and efficient manner and abide by safety and security
rules and regulations of Sears in effect from time to time.






<PAGE>
ACCESS TO LICENSED BUSINESS AREA
- --------------------------------

     18. Licensee shall have access to the Licensed Business area
at all times that the Designated Sears Store is open to customers
for business and at all other times as the appropriate Store
Manager approves.  Sears shall be furnished with keys to the
Licensed Business area and shall have access to the Licensed
Business area at all times.


PHYSICAL INVENTORY
- ------------------

     19. Sears may, solely at Sears discretion, not open any
Designated Sears Store at any time to take a physical inventory
of Sears property.  Licensee waives any claim it may have against
Sears for damages resulting from such closing.


CHANGES OF LOCATION
- -------------------

     20. Sears shall have the right to change the location,
dimension and amount of area of the Licensed Business from time
to time during the Term of this Agreement in accordance with Sears
judgment as to what arrangements will be most satisfactory for the
general good of the Designated Sears Stores(s).  Except as
provided in subsections A, B and C below, responsibility for any
such change of location, dimension or amount of area ("Change of
Location") or remodel shall be charged and allocated in accordance
with Exhibit A, attached hereto and incorporated herein.

         (a)  If Sears requests or initiates a Change of Location
of a portrait studio that has previously been subject to a Change
of Location during the term of this Agreement, Sears shall bear
all costs related to such Change of Location and shall pay
Licensee the sum of Fifteen Hundred Dollars ($1500.00) for
incidental costs incurred in such a Change of Location.

         (b)  If a Change of Location does not result in an
increase in square footage for a portrait studio of at least Ten
percent (10%) and such Change of Location is less than the square
footage proposed by Licensee, Sears shall bear all costs related
to such Change of Location (unless the Change of Location is
requested by Licensee) and shall pay Licensee the sum of Fifteen
Hundred Dollars ($1500.00) for incidental costs incurred in such a
Change of Location.





<PAGE>
         (c)  If any Change of Location or remodel includes the
addition of one or more camera rooms, Sears shall bear fifty
percent (50%) of the cost of each additional camera room and the
remaining costs shall be allocated in accordance with Exhibit A.

         (d)  Exhibit A sets forth a typical cost analysis based
on the current Annual Edition of Means Repair & Remodeling Cost
Data.  Sears and Licensed Business agree that Exhibit A will be
updated annually and mutually agreed upon to reflect subsequent
Annual Editions of Means Repair & Remodeling Cost Data and to
reflect modification of typical designs and specifications.

         (e)  Sears shall make an end of the month settlement
adjustment thirty (30) days after notifying Licensee of the
project close out and all expenses to be charged to Licensee.  In
the event Licensee disputes the settlement adjustment made by
Sears with respect to Change of Location or remodel, it shall
notify Sears and the parties shall have sixty (60) days from the
end of the month settlement adjustment (which was made by Sears)
to resolve any such dispute.  Any further adjustment due to either
Sears or Licensee relating to such Change of Location or remodel
shall be made pursuant to an end of the month settlement
adjustment following the above mentioned sixty (60) days.


UTILITIES
- ---------

     21. (a)  Sears shall furnish, at reasonable hours, and except
as otherwise provided, without expense to Licensee, a reasonable
amount of heat, light and electric power for the operation of the
Licensed Business, except when prevented by strikes, accidents,
breakdowns, improvements and repairs to the heating, lighting and
electric power systems or other causes beyond the control of
Sears.  Sears shall not be liable for any injury or damage
whatsoever which may arise by reason of Sears failure to furnish
such heat, light and electric power, regardless of the cause of
such failure, all claims for such injury or damage are expressly
waived by Licensee.

         (b)  The expense of installing light and power lines
which may be required in order to bring such utilities up to the
Licensed Business area shall be paid Sears.  The expense of
purchasing and installing all fixtures and equipment within the
area occupied by the Licensed Business, including all necessary
electrical connections for the Licensed Business, and also
including the subsequent maintenance of fixtures and equipment,
shall be allocated in accordance with Exhibit A.





<PAGE>
TELEPHONE
- ---------

     22. (a)  If requested by Licensee, Sears will arrange for
telephone service for the Licensed Business, and Licensee shall
pay the entire cost of the installation of the telephone equipment
necessary to provide such service.  Licensee shall also pay the
entire cost of the telephone service furnished to the Licensed
Business, including the pro rata cost of the operation,
maintenance, expense, property taxes, insurance expense, corporate
interest expense, and/or payment charges of the switchboard or
telephone communication system at the Designated Sears Store(s). 
Such charges shall be consistent with Sears charges to its own
merchandising departments for similar service.

         (b)  All telephone numbers used in connection with the
Licensed Business shall be separate from phone numbers used by
Licensee in its other business operations and such numbers shall
be deemed to be the property of Sears.  Upon expiration or
termination of this Agreement, Licensee shall immediately cease to
use such numbers and shall transfer such numbers to Sears or to
any party Sears designates, and Licensee shall immediately notify
the telephone company of any such transfer.

         (c)  Sears shall have the right to approve, before
placement, all yellow and white page telephone listings for the
Licensed Business.  Sears may, at its sole option, require that
any telephone number listed in any telephone directory using Sears
name be billed through a Sears store or office.


BILLING OF CUSTOMERS 
- ---------------------

     23. Customers will not be billed, and no settlement will be
made between the parties with respect to any cash or credit
transaction until Licensee has completed the sale or service for
the customer, or until Licensee and the customer have executed an
agreement whereby Licensee will provide future services for the
customer.


QUOTATIONS, ORDERS
- ------------------

     24. All quotations for Licensee's service made to customer by
Licensee shall be in writing, or by telephone authorization from
the customer, and such service shall be performed only upon
receipt of a written order signed by such customer.  The content
of the forms used for making quotations and for taking orders
shall be satisfactory to both parties.  Licensee shall not charge
customers for estimates or proposals.

<PAGE>
CUSTOMER ADJUSTMENT
- -------------------

     25. All of the work and services performed by Licensee in
connection with the Licensed Business shall be of a high standard
of workmanship, and all of the merchandise sold in the Licensed
Business shall be of high quality.  Licensee shall at all times
maintain a general policy of "Satisfaction Guaranteed" to
customers and shall adjust all complaints of and controversies
with customers arising out of the operation of the Licensed
Business.  In any case in which an adjustment is unsatisfactory to
the customer, Sears shall have the right, at Licensee's expense,
to make such further adjustment as Sears deems necessary under the
circumstances, and any adjustment made by Sears shall be
conclusive and binding upon Licensee.

         Licensee shall maintain files pertaining to customer
complaints and their adjustment and make such files available to
Sears.  Sears may deduct the amounts of any such adjustments from
the sales receipts held by Sears as described in Paragraph 28.


CHECKS
- ------

     26. (a)  All checks or money orders which Licensee accepts
from customers shall be made payable to Sears, Roebuck and Co.. 
Licensee shall make certain that all checks are filled out
correctly, having the customer's signature, date, and the correct
amount (in both locations), and be verified in accordance with
Sears policies in effect from time to time.  Checks which are
deficient in any of the above areas may be charged back to
Licensee, and Licensee shall reimburse Sears for any of Sears
Commission lost as a result of Licensee's failure to obtain
a properly filled out and verified check.

         (b)  Sears shall not be entitled to Sears Commission for
those checks that have all of the above information but which are
not paid upon presentment.  Any and all losses which may be
sustained by reason of nonpayment of any checks upon presentment
shall be borne by Licensee, and Sears shall have no liability with
respect to such checks, provided that Sears will make whatever
effort it deems reasonable to collect all such checks prior to
charging back such checks to Licensee.


BAD CHECKS
- ----------

         (c)  After Sears has made at least one attempt to collect
any bad or returned checks a photocopy of the check will be made
and kept on file in each Sears store.  On a monthly basis, each 

<PAGE>
Sears store will return the checks to Licensee in the
pre-addressed, postage paid envelopes provided by Licensee. 
Attached to the checks will be a tape total, to include the store
number, the charge back month, and the total being deducted from
the settlement.  Licensee assumes responsibility for checks lost
in the mail.  Each Sears store will maintain a file of duplicate
copies for ninety (90) days and Sears will assume liability for
the duplicate totals that do not balance to the deductions on the
monthly settlement report.  Such liability ceases in ninety (90)
days.


CREDIT SALES
- ------------

     27. (a)  With the approval of the Credit Central designated
by Sears, sales may be made by Licensee on such of Sears regularly
established credit plans, including Discover Card, Visa,
Mastercard and American Express, as may be first approved by such
Credit Central.  The approval of such Credit Central is required
for each individual credit sale, and approval shall be granted in
the sole discretion of the Credit Central.  No part of the finance
charge which may be earned by Sears in connection with any credit
sale shall be payable to or credited in any way to Licensee.  All
losses sustained by Sears as a result of non-payment of a Sears
credit account shall be borne by Sears, provided that Licensee has
complied with Sears credit policies and procedures.  Except for
non-payment of a Sears credit account, Sears shall have no
liability whatsoever to Licensee for Sears failure to properly
accept or reject a customer's charge.

         (b)  Licensee will comply with all provisions of Federal
and state laws governing credit sales, and their solicitation,
including but not limited to provisions dealing with disclosures
to customers and finance charges.  Licensee shall not modify, in
any way, the terms and conditions of Sears credit plans.


SALES RECEIPTS
- --------------

     28. At the close of each business day, Licensee shall submit
an accounting of the gross sales and the returns, allowances and
customer adjustments made during such day by Licensee to the
cashier office of the Sears unit designated by Sears, together
with the gross amount, in cash, of all cash sales, and all credit
sales documents for transactions completed that day.  An account
shall be kept by both Licensee and Sears.  Sears may retain out of
such receipts the proper amount of the Sears Commission payable
under this Agreement together with any other sums due Sears from
Licensee.  The remaining balance shall be payable to Licensee at 


<PAGE>
the regular settlement.  Sears shall maintain in each location,
complete register tapes of Licensee's transactions for a sixty
(60) day period.


SETTLEMENT
- ----------

     29. (a)  A settlement between the parties shall be made
promptly each month for all cash and credit transactions of
Licensee during such period, in accordance with Sears customary
accounting procedures.  Such settlement will be done through the
Sears Accounting Center designated by Sears.  Sears will advance
Licensee eighty-five percent (85%) of net sales weekly.

         (b)  Licensee shall reimburse Sears at each settlement
for all invoiced expenses, including any advertising expense,
incurred by Sears at Licensee's request, outstanding at the time
of such settlement.  If Sears is not reimbursed at such
settlement, then Sears shall have the right, but not the
obligation, to retain out of Licensee's sales receipts the amount
of such expenses with interest, if any, due Sears.


AUDIT
- -----

     30. Licensee shall keep and maintain books and records which
accurately reflect the sales made by Licensee under this License
Agreement and the expenses which Licensee incurs in performing
under this License Agreement.  Sears shall have the right at any
reasonable time to review and audit the books and records of
Licensee regarding this License Agreement.  Such books and records
shall be kept and maintained according to generally accepted
accounting principles.


REPORTS
- -------

     31. (a)  Licensee shall provide to Sears a monthly report of
sales and income in the manner and form prescribed by Sears,
together with any other information Sears may require for its
records or auditing purposes.

         (b)  Licensee shall submit its financial report to Sears
annually within ninety (90) days after the close of Licensee's
fiscal year.  Such report shall be certified by an accountant, or
by an officer of Licensee in the event that no audit is performed. 
Such report shall include, but shall not be limited to, Licensee's
profit and loss statement and balance sheet, and shall be prepared
in accordance with generally accepted accounting principles.  This 

<PAGE>
requirement may be fulfilled by submission of Licensee's Annual
Report.  Sears shall not disclose any such information which is not
available to the public to any third parties without Licensee's
prior consent.


WAIVER
- ------

     32. Licensee waives any and all claims it may have against
Sears for damage to Licensee, for the safekeeping or safe delivery
or damage to any property whatsoever of Licensee or of any
customer of Licensee in or about the Licensed Business area,
because of the actual or alleged negligence, act or omission of
any tenant, licensee or occupant of the premises at which the
Licensed Business may be located; or because of any damage caused
by any casualty from any cause whatsoever, excluding Sears sole
negligence, including but not limited to, fire, water, snow,
steam, gas or odors in or from such store or store premises, or
because of the leaking of any plumbing, or because of any accident
or event which may occur in such store or upon store premises; or
because of the actual or alleged acts or omissions of any janitors
or other persons in or about such store or store premises or from
any other such cause whatsoever beyond Sears Control.


INDEMNITY BY LICENSEE
- ---------------------

     33. Licensee covenants that it will protect, defend, hold
harmless and indemnify Sears, its directors, officers and
employees, from and against any and all expenses, claims, actions,
liabilities, penalties, attorneys' fees, damages and losses of any
kind whatsoever (including, without limitation of the foregoing,
death of or injury to persons and damage to property), actually or
allegedly resulting from or connected with the operation of the
Licensed Business (including, without limitation of the foregoing,
goods sold, work done, services rendered, or products utilized in
therein, lack of repair in or about the area occupied by the
Licensed Business, operation of or defects in any machinery, motor
vehicles, or equipment used in connection with the Licensed
Business, or located in or about the Licensed Business area; or
arising out of any actual or alleged infringement of any patent or
claim of patent, copyright or non-Sears trademark, service mark,
or trade name); or from the omission or commission of any act,
lawful or unlawful by Licensee or its agents or employees, whether
or not such act is within the scope of the employment of such
agents or employees.  This indemnity shall not apply to the extent
any injury or damage is caused solely by Sears negligence. 
Licensee's indemnity shall survive the termination of this
Agreement.


<PAGE>
INSURANCE
- ---------

     34. (a)  Licensee shall, at its sole expense, obtain and
maintain during the Term of this Agreement the following policies
of insurance from companies satisfactory to Sears and containing
provisions satisfactory to Sears and adequate to fully protect
Sears as well as Licensee from and against all expenses, claims,
actions, liabilities and losses related to the subjects covered by
the policies of insurance below:

              (1)  Worker's Compensation Insurance containing a
waiver of subrogation in favor of Sears (where permitted by state
law) executed by the insurance company and covering all costs,
benefits and liability under state Worker's Compensation and
similar laws which may accrue in favor of any person employed by
Licensee; and Employer's Liability Insurance with limits of not
less than $100,000.

              (2)  Commercial General Liability Insurance,
including but not limited to coverage for product liability and
completed operations insurance, and containing a Contractual
Liability Endorsement specifically covering the indemnity
provisions in this Agreement, with limits of not less than
$500,000 for bodily injury per occurrence and $100,000 for
property damage per occurrence.

              (3)  Motor Vehicle Liability insurance with an
Employer's Non-Ownership Liability Endorsement in Licensee's name
covering all vehicles used by Licensee in connection with the
Licensed Business, with limits of not less than $500,000 combined
single limit for bodily injury and property damage per occurrence.

              (4)  Fire and Extended Coverage Insurance upon
Licensee's property, equipment and merchandise used in the
Licensed Business for the full insurable value thereof and
containing a waiver of subrogation in favor of Sears executed by
the insurance company.

         (b)  In order to avoid conflicts between insurance
companies, Licensee shall use its best efforts to have all
policies of insurance required by this Paragraph issued by one (l)
insurance company.  Each policy shall name Sears as an additional
insured and shall contain a severability of interest/cross
liability endorsement.

         (c)  Licensee's policies of insurance shall expressly
provide that they shall not be subject to material change or
cancellation without at least thirty (30) days' prior notice to
Sears. 



<PAGE>
         (d)  Licensee shall furnish Sears with certificates of
insurance or, at Sears request, copies of policies, prior to
execution of this Agreement.  If, in Sears opinion, such policies
do not afford adequate protection for Sears, Sears will so advise
Licensee, and if Licensee does not furnish evidence of acceptable
coverage within fifteen (15) days, Sears shall have the right, at
its option, to obtain additional insurance at the expense of
Licensee and deduct the cost of such insurance from the sales
receipts held by Sears as described in Paragraph 28 of this
Agreement.
 
         (e)  Any approval by Sears of any of Licensee's insurance
policies or additional insurance obtained by Sears shall not
relieve Licensee of any responsibility under this Agreement,
including liability for claims in excess of described limits.


MUTUAL RIGHT OF TERMINATION
- ---------------------------

     35. Either party may terminate this Agreement, or any
location, without cause, without penalty, and without liability for
any damages as a result of such termination, at any time hereafter
by giving the other party at least ninety (90) days' prior notice. 
The notice shall specify the termination date.


ASSIGNMENT BY LICENSEE
- ----------------------

     36. Notwithstanding any other provision contained in this
Agreement, this Agreement is not transferable by Licensee in whole
or in part without Sears prior written consent.  Any transfer or
attempt to transfer by Licensee whether expressly or by operation
of law, and without Sears prior written consent, shall, at the
option of Sears, without notice, immediately terminate this
Agreement.  The sale of Licensee's business or any other
transaction (including sales of stock) which shifts the rights or
liabilities of Licensee to another controlling interest shall be
such a transfer.


RIGHT TO TERMINATION ON DEFAULT BY LICENSEE
- -------------------------------------------


     37. If any property of Licensee passes into the hands of any
receiver, assignee, officer of the law or creditor, or if Licensee
vacates, abandons, or ceases to operate under this Agreement, or
if Licensee fails to comply with any material provision or
condition of this Agreement, then Sears may terminate this
Agreement immediately by giving notice to Licensee.

<PAGE>
RIGHT TO TERMINATION ON CLOSING OF STORE
- ----------------------------------------

     38. Sears may, solely at Sears discretion, terminate this
Agreement in any affected Licensed Business location without
notice, due to the closing of the Designated Sears Store.
Licensee shall not be entitled to any notice of such store closing
prior to a public announcement of such closing.  Licensee waives
any claim it may have against Sears for damages, if any, incurred
as a result of such closing.


RIGHT OF TERMINATION AFTER FIRE

     39. If any Designated Sears Store is damaged by fire or any
other casualty so that the Licensed Business area becomes
untenantable, this Agreement may be terminated with respect to
such Licensed Business location, effective as of the date of such
casualty, by either party giving the other party written notice of
such termination within twenty (20) days after the occurrence of
such casualty.  If such notice is not given, then this Agreement
shall not terminate, but shall remain in full force and effect and
the parties shall cooperate with each other so that Licensee may
resume the conduct of business as soon as possible. 


SUBJECT TO STORE LEASES
- -----------------------

     40. If any Designated Sears Store is leased to Sears this
Agreement shall be subject to all of the terms, agreements and
conditions contained in such lease.  In the event of the
termination of any such lease by expiration of time or otherwise,
this Agreement shall immediately terminate with respect to
affected Licensed Business locations.


FUTURE OBLIGATIONS
- ------------------

     41. After the termination of this Agreement by expiration of
time or otherwise, Licensee shall have no right or interest in
future contracts with Sears relating to any operation similar to
that under this Agreement, and Sears may, without incurring any
liability to Licensee: 

              (l)  enter into an agreement for the operation of a
similar business with any person or organization Sears chooses,
including, but not limited to, Licensee or any of Licensee's
counterparts, or

              (2)  directly operate a similar business itself.

<PAGE>
GOODWILL
- --------

     42. Licensee acknowledges that the commission rate
established by this Agreement takes into consideration that all
good will generated by the operation of the Licensed Business
inures completely to the benefit of Sears and that Licensee has no
right or interest in such good will.  "Good will" includes all
ownership rights in any information regarding the customers of the
Licensed Business.


DATA
- ----

     43. Any customer list developed by Licensee, its employees or
agents from the operation of, or from records generated as a
result of the operation of the Licensed Business, are deemed
exclusively owned by Sears.  Licensee shall not use or permit use
of such customer information for any purpose except the
performance of this Agreement.  Licensee shall at all times
maintain any such customer information, including lists,
physically separate and distinct from any customer information
Licensee may maintain that is unrelated to the Licensed Business. 
Licensee shall not reproduce, release or in any way make available
or furnish, either directly or indirectly, to any person, firm,
corporation, association or organization at any time, any such
customer information which will or may be used to solicit sales or
business from such customers, including but not limited to the
type of sales or business covered by this License Agreement.  Upon
termination of this Agreement for any reason, Licensee shall
immediately deliver all copies of lists of customers and copies of
all other such customer information to Sears; and Licensee, its
officers, employees, successors and assigns, shall not use any
such customer information to solicit any of such customers. 
Licensee shall protect all such customer information from
destruction, loss or theft during the term of this Agreement, and
until all copies of customer lists and copies of all other
customer information are turned over to Sears.


SEARS OPTION TO PURCHASE LICENSEE'S EQUIPMENT
- ---------------------------------------------

     44. In the event of the termination of this Agreement by
expiration of time or otherwise, Sears shall have the right, but
not the obligation, to purchase from Licensee, and Licensee shall
convey and sell to Sears, such items of Licensee's Equipment
excluding Licensee's software as Sears may designate in a written
notice given to Licensee at least twenty (20) days prior to the
effective date of such termination.  Sears shall pay Licensee the
fair market value of such items as of the effective date of such

<PAGE>
termination.  In the event that Licensee and Sears are unable to
agree upon such fair market value, Sears may waive its right to
purchase and have no obligation to Licensee, or, at Sears option,
such fair market value shall be ascertained by an independent
appraiser mutually acceptable to Licensee and Sears.  Any fee of
such appraiser shall be borne equally by Licensee and Sears.


REMOVAL OF LICENSEE'S EQUIPMENT
- -------------------------------

     45. Upon the termination of this Agreement by expiration of
time or otherwise, Licensee shall, at its expense, immediately
remove all of Licensee's Equipment (except such of Licensee's 
Equipment as may be purchased by Sears as provided in
Paragraph 44) from Sears premises and shall, without delay and at
Licensee's expense, repair any damage to Sears premises caused by
such removal. 


SURVIVAL OF OBLIGATIONS
- -----------------------

     46. No termination of this Agreement, by expiration of time
or otherwise, shall relieve the parties of liability for
obligations arising out of the operation of the Licensed Business
before termination.


LICENSES, LAWS, ORDINANCES
- --------------------------

     47. Licensee shall, at its expense, obtain all permits and
licenses which may be required under any applicable Federal,
state, or local law, ordinance, rule or regulation by virtue of
any act performed in connection with the operation of the Licensed
Business.  Licensee shall comply fully with all applicable
Federal, state and local laws, ordinances, rules and regulations,
including all rules and regulations of the Federal Trade
Commission.


FEES, TAXES
- -----------

     48. Licensee shall, at its expense, pay and discharge all
license fees, business, use, sales, gross receipts, income,
property or other applicable taxes or assessments which may be
charged or levied by reason of any act performed in connection
with the operation of the Licensed Business, excluding, however,
all taxes and assessments applicable to Sears income from Sears
Commission or applicable to Sears property.

<PAGE>
REMEDIES CUMULATIVE
- -------------------

     49. The remedies provided in this Agreement are cumulative,
and shall not affect in any manner any other remedies that either
party may have for any default or breach by the other party.  The
exercise of any right or remedy shall not constitute a waiver of
any other right or remedy under this Agreement or provided by law
or equity.  No waiver of any such right or remedy shall be implied
from failure to enforce any such right or remedy other than that
to which the waiver is applicable, and only for that occurrence.


ASSIGNS
- -------

     50. The provisions of this Agreement shall be binding upon
Licensee and upon Licensee's successors and assigns and shall be
binding upon and inure to the benefit of Sears, its successors and
assigns.


NOTICES
- -------

     51. All notices provided for or which may be given in
connection with this Agreement shall be in writing and given by
personal delivery or certified or registered mail with postage
prepaid and return receipt requested or its equivalent, such as
private express courier.  Notices given by Licensee to Sears shall
be addressed to:


                  SEARS, ROEBUCK AND CO.
                  Attention:  Divisional Vice-President,
                  Sears, Roebuck and Co.
                  3333 Beverly Road
                  Hoffman Estates, Illinois 60179

with a copy to:

                  SEARS, ROEBUCK AND CO., D/725
                  Attention:  Portrait Studio Licensing Manager

addressed to:

                  CONSUMER PROGRAMS INCORPORATED
                  1706 Washington Ave
                  St. Louis, MO  63103
                  Attention:  C.E.O. and President
                  Telephone:  (314) 231-1575


<PAGE>
Notices if so sent by mail shall be deemed to have been given when
deposited in the mail or with the private courier.


ILLEGAL PROVISION
- -----------------

     52. If any provision in this Agreement is held to be invalid,
illegal or unenforceable in any respect, such invalidity,
illegality or unenforceability shall not affect any other
provision of this Agreement, and this Agreement shall be construed
as if such invalid, illegal or unenforceable provision had never
been included.


GOVERNING LAWS
- --------------

     53. This Agreement shall be interpreted and governed by laws
of the State of Illinois.


ENTIRE AGREEMENT
- ----------------

     54. This Agreement sets forth the entire agreement and
understanding between the parties with respect to the Licensed
Business.  This Agreement shall not be supplemented, modified or
amended except by a written instrument signed by Licensee (or duly
authorized officer if Licensee is a corporation) and by a duly
authorized officer or agent of Sears, and no person has or shall
have the authority to supplement, modify or amend this Agreement
in any other manner.


PARAGRAPH TITLES
- ----------------

     55. The paragraph titles in this Agreement are for the mere
convenience of the parties, and shall not be considered in any
construction or interpretation of this Agreement.


AGREEMENT SUPERSEDED
- --------------------

     56. This Agreement supersedes the License Agreement made and
entered into as of January 1, 1991, by and between Sears and
CONSUMER PROGRAMS INCORPORATED (Superseded Agreement).




<PAGE>
         Such Superseded Agreement shall be deemed terminated as
of the close of business on December 31, 1993, provided, however,
that Licensee shall be responsible for any and all obligations of
the licensee under the Superseded Agreement arising out of the
operation of the Licensed Business prior to the termination of the
Superseded Agreement.

         IN WITNESS WHEREOF, the parties hereto have this day set
their hands, the corporate party or parties by its or their duly
authorized officers or agents.


                                  SEARS, ROEBUCK AND CO.



                                                                  
                                  By: /s/ Kenneth E. Hux
                                     ___________________________
                                     Divisional Vice-President, 
                                     Licensed Businesses





                                  CONSUMER PROGRAMS INCORPORATED



                                                                  
                                  By: /s/ Russell Isaak
                                     ___________________________




















<PAGE>
                                                         Exhibit A



On this page is an analysis demonstrating the typical cost
allocation between Sears and Licensee for general construction and
installation of Sears supplied fixtures for:  a new studio
opening; a remodeled studio in warehouse space; a remodeled studio
in existing retail or office space; a remodeled store in existing
license space; and a refurbished studio in existing license
business space with no wall movement.










































<PAGE>

                    DESIGNATED SEARS LOCATIONS

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
C-02    BAYSHORE                  NY     01       1324     523
C-03    WHITE PLAINS              NY     01       1444     943
C-04    LIVINGSTON                NJ     01       1614    2019
C-05    BROOKLYN                  NY     01       1114    2647
C-06    HICKSVILLE                NY     01       1264    1340
C-07    E. NORTHPORT              NY     01       1794     964
C-08    STATEN ISLAND             NY     01       1624    1350
C-09    NEW BRUNSWICK             NJ     01       1314    1274
C-10    WAYNE                     NJ     01       1434    1926
C-11    ARLINGTON                 TX     01/SSD   1177     734
C-12    CHULA VISTA               CA     11       1358    1442
C-13    EL CAJON                  CA     11       1438    1488
C-16    BUENA PARK                CA     11       1268    1517
C-17    TORRANCE                  CA     11       1278    1896
C-18    SAN BRUNO                 CA     11       1478    2312
C-19    CUPERTINO                 CA     11       1468    1860
C-20    ESCONDIDO                 CA     11       1758    1349
C-21    FAIRVIEW HEIGHTS          IL     11/SSD   1640    1750
C-23    HAMPTON                   VA     01       1575     993
C-27    STERLING HEIGHTS          MI     11       1720    1478
C-28    COSTA MESA                CA     11       1388    1456
C-29    DEARBORN                  MI     11       1700     896
C-30    HOUSTON                   TX     01       1237     966
C-31    TULSA                     OK     01       1151     890
C-32    CHESTERFIELD              MO     11/SSD   1690    1134
C-33    PASADENA                  CA     11       1048    1042
C-34    ORANGE                    CA     11       1378    1194
C-36    NORTHRIDGE                CA     11       1508    2357
C-37    SAN BERNARDINO            CA     11       1398    1698
C-38    RIVERSIDE                 CA     11       1298    1292
C-39    ORLANDO                   FL     01       1225     820
C-40    COLUMBUS                  GA     01       1145     512
C-41    AURORA                    CO     11       1141    1338
C-42    DENVER                    CO     11       1031     768
C-43    DENVER                    CO     11       1291     877
C-44    LAKEWOOD                  CO     11       1071    1512
C-45    LITTLETON                 CO     11       1131     680
C-46    WATERFORD                 MI     11       1180     812

</TABLE>

<PAGE>
<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
C-47    HONOLULU                  HI     11       1158    1028
C-48    AIEA OAHU                 HI     11       1578    1566
C-50    INDIO                     CA     11       2058     500
C-51    EL CENTRO                 CA     11       2228     997
C-52    HACKENSACK                NJ     01       1094     911
C-53    MIDDLETOWN                NJ     01       1574    1109
C-54    WATCHUNG                  NJ     01       1294    1504
C-55    JERSEY CITY               NJ     01       1044    1444
C-56    LAKE GROVE                NY     01       1364    1332
C-57    MASSAPEQUA                NY     01       1724    1232
C-58    NANUET                    NY     01       1414    1105
C-59    GLEN BRUNIE               MD     01       1394    1475
C-60    BRONX                     NY     01       2764    1361
C-61    PARAMUS                   NJ     01       1664    1326
C-62    LUBBOCK                   TX     01       1247     319
C-64    MODESTO                   CA     11       1618     673
C-65    SAN JOSE                  CA     11       1488    2330
C-67    ORLAND PARK               IL     11       1750    1823
C-70    SAN ANTONIO               TX     01       1047     735
C-71    WICHITA                   KS     11       1161    2047
C-72    FT. WORTH                 TX     01/SSD   1267     800
C-74    ANCHORAGE                 AK     11       1089    1012
C-77    CHESAPEAKE                VA     01       1615    1280
C-78    TEXAS CITY                TX     01       2197     707
C-81    LAWRENCEVILLE             NJ     01       1734    1090
C-83    CORPUS CHRISTI            TX     01       1217     800
C-84    ANN ARBOR                 MI     11       1390    1440
C-85    BALTIMORE                 MD     01       1634    1598
C-86    CALUMET CITY              IL     11       1510     984
C-87    BURLINGTON                NJ     01       1874     500
C-88    COVINA                    CA     11       1418    1030
C-89    LOS ANGELES               CA     11       1008     697
C-92    FRESNO                    CA     11       1208    1201
C-93    SACRAMENTO                CA     11       1228     890
C-94    CARSON                    CA     11       1568    1134
C-95    BAKERSFIELD               CA     11       1318    2312
C-96    HAYWARD                   CA     11       1248    1230
C-97    CONCORD                   CA     11       1368     915
C-98    GLENDALE                  CA     11       1088    1111
C-99    SANTA FE SPRINGS          CA     11       1428    1210

</TABLE>

<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>     <C>      <C>

D-47    W. BURLINGTON             IA     12      *2760     967
D-48    ALTON                     IL     12/SSD  *6340    1508
D-49    ST. LOUIS                 MO     12/SSD  *1500    1439
EA-1    SALT LAKE CITY            UT     11       1118    1689
EA-2    MURRAY                    UT     11       1558    1697
EA-3    OGDEN                     UT     11       1718    1761
EA-5    PROVO                     UT     11       2118     398
EA-6    POCATELLO                 ID     11       3139     563
EA-7    IDAHO FALLS               ID     11       2278     551
EA-8    TWIN FALLS                ID     11       2109     615
EA-9    BOISE                     ID     11       1229     718
EB-2    MIAMI(AVENTURA)           FL     01       1655     585
EB-3    MIAMI                     FL     01       1365    1136
EB-4    POMPANO BEACH             FL     01       1205    1134
EB-5    HIALEAH                   FL     01       1345     706
EB-6    PEMBROKE PINES            FL     01       1775     910
EB-7    WEST PALM BEACH           FL     01       1705     924
EB-8    JACKSONVILLE              FL     01       1635    1028
EB-9    ABILENE                   TX     01       1307     562
EC-1    CHARLESTON                WV     01       1954     560
EC-2    YUBA CITY                 CA     11       2238     736
EC-3    LAWTON                    OK     01       2381     307
EC-4    TALLAHASSEE               FL     01       1585     245
EC-5    SAN ANGELO                TX     01       2517     438
EC-7    OMAHA                     NE     11       1041    1255
EC-8    CINCINNATI                OH     11       1810    1251
EC-9    CINCINNATI                OH     11       1610    1438
ED-2    DAYTON                    OH     11       1560    1290
ED-3    DAYTON                    OH     11       2060    1516
ED-5    SPRINGDALE                OH     11       1280    1089
ED-6    CLARKSVILLE               IN     11       2160     846
ED-7    FRANKFORT                 KY     11       2090     750
ED-8    LEXINGTON                 KY     11       1580    1495
ED-9    FRANKLIN                  OH     11       2940     552
EE-1    MERIDIAN                  MS     01       2096     319
EE-2    LAKE CHARLES              LA     01       2217     630
EE-3    GREENWOOD                 IN     11       1470     827
<FN>
*  Remote Studios
</FN>
</TABLE>

<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>     <C>      <C>
EE-5    INDIANAPOLIS              IN     11       1540    1188
EE-6    INDIANAPOLIS              IN     11       1600     741
EE-7    INDIANAPOLIS              IN     11       1680     900
EE-8    ALBANY                    OR     11       2419    1108
EE-9    TOPEKA                    KS     11/SSD   1642     816
EF-1    ST. JOSEPH                MO     11/SSD   2713     620
EF-2    LAS VEGAS                 NV     11       1668    1243
EF-5    MILWAUKKE                 WI     11       1102    1545
EF-6    MILWAUKEE                 WI     11       2272    1208
EF-7    BROOKFIELD                WI     11       1062    2533
EF-8    GREENDALE                 WI     11       1082    2314
EF-9    KENOSHA                   WI     11       2342     883
EG-1    RACINE                    WI     11       2200     549
EG-2    ST. PAUL                  MN     11       1052     806
EG-3    BROOKLYN CENTER           MN     11       1032    1306
EG-5    MINNETONKA                MN     11       1112     870
EG-6    MAPLEWOOD                 MN     11       1122    1271
EG-7    BURNSVILLE                MN     11       1132     679
EG-8    EDEN PRAIRIE              MN     11       1142     695
EG-9    LAS VEGAS                 NV     11       1328     912
EH-2    FLORENCE                  AL     01       2316     288
EH-3    AUGUSTA                   GA     01       1035     754
EH-4    HAMMOND                   LA     01       2016     576
EH-5    BILOXI                    MS     01       2256     689
EH-7    HOUMA                     LA     01       2696     408
EH-8    TOLEDO                    OH     11       1220    1379
EH-9    TOLEDO                    OH     11       2020     844
EJ-1    SARASOTA                  FL     01       1625     714
EJ-2    WATERLOO                  IA     11       1072    1144
EJ-3    RAPID CITY                SD     11       2412    1167
EJ-4    REDDING                   CA     11       2338     681
EJ-5    WICHITA FALLS             TX     01       2177     750
EJ-6    LAKEWOOD                  NY     01       2584    1046
EJ-7    NEWARK                    OH     11       2830     493
EJ-8    CARLSBAD                  CA     11       1678    1292
EJ-9    RENO                      NV     11       2098     975
EK-1    MEDFORD                   OR     11       2179     784
EK-2    ANTIOCH                   CA     11       2288     683
EK-3    PALMDALE                  CA     11       1068    1112

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
EK-4    STOCKTON                  CA     11       1288    1169
EK-6    THOUSAND OAKS             CA     11       2318     826
EK-7    PARKERSBURG               WV     01       2354     975
EK-8    FORT GRATIOT              MI     11       2482     972
EK-9    SAGINAW                   MI     11       1590     865
EL-2    EVANSVILLE                IN     11       1330    1548
EL-3    OWENSBORO                 KY     11       2950     945
EL-4    MANSFIELD                 OH     11       2010     906
EL-5    LIMA                      OH     11       2450    1503
EL-6    MISHAWAKA                 IN     11       1800     999
EL-7    BENTON HARBOR             MI     11       2960     871
EL-8    ODESSA                    TX     01       1397     300
EL-9    SANTA MARIA               CA     11       2088     817
E-01    BRYAN COLLEGE STATION     TX     01       2547     470
E-03    TYLER                     TX     01       2077     690
E-04    HOLLYWOOD                 CA     11       1028     883
E-05    CERRITOS                  CA     11       1518    1365
E-07    SANTA MONICA              CA     11       1178    1335
E-08    BREA                      CA     11       1638    1290
E-09    CITY OF INDUSTRY          CA     11       1598     900
E-10    GAITHERSBURG              MD     01       1754    1612
E-11    FREINDSWOOD               TX     01       1257    1414
E-12    SAN ANTONIO               TX     01       1277     735
E-13    TEXARKANA                 TX     01       2567     600
E-14    HURST                     TX     01/SSD   1297     868
E-15    ROCKAWAY                  NJ     01       1764    1039
E-16    OKOLONA                   KY     11       1790    2193
E-17    ANTIOCH                   TN     01       1316     722
E-18    PLANTATION                FL     01       1535    1621
E-19    MEMPHIS                   TN     01       1216     962
E-21    MEMPHIS                   TN     01       1186     244
E-22    MEMPHIS                   TN     01       1026     615
E-23    UNIONTOWN                 PA     01       2614     419
E-24    ALEXANDRIA                VA     01       1284    1079
E-25    FT. MYERS                 FL     01       1495    1362
E-27    RICHMOND                  VA     01       1135     670
E-28    RICHMOND                  VA     01       1445    1011
E-31    JOLIET                    IL     11       1740    1576
E-32    SAN RAFAEL                CA     11       1528     819

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
E-36    GADSDEN                   AL     01       2306     629
E-37    BAYTOWN                   TX     01       1327    1494
E-38    ERIE                      PA     01       1694     728
E-39    BELLINGHAM                WA     11       2149     614
E-41    ALTOONA                   PA     01       2494     582
E-43    LAKE JACKSON              TX     01       2227     772
E-44    CHEHALIS                  WA     11       2089     550
E-45    BURLINGTON                WA     11       2389     606
E-46    JOHNSON CITY              NY     01       1784    1224
E-48    VISALIA                   CA     11       2068     687
E-49    MERCED                    CA     11       2298     910
E-50    OXNARD                    CA     11       1448     287
E-51    SANTA BARBARA             CA     11       2138     888
E-52    SANTA CRUZ                CA     11       2308     718
E-53    VICTORVILLE               CA     11       2829     873
E-54    ABERDEEN                  WA     11       2299     471
E-55    E. WENATCHEE              WA     11       2069     390
E-56    KELSO                     WA     11       2319     666
E-57    LACEY                     WA     11       2219     661
E-58    KENNEWICK                 WA     11       2329     614
E-59    GREENSBORO                NC     01       1335     720
E-60    BELOIT                    WI     11       2322     345
E-61    SPRINGFIELD               OR     11       2339     839
E-62    JOHNSTOWN                 PA     01       1863     871
E-63    CLARKSVILLE               TN     01       2335     874
E-64    SHARON                    PA     01       2544     311
E-65    WICHITA                   KS     11       1401     599
E-66    HUTCHINSON                KS     11       2590     459
E-67    BROWNSVILLE               TX     01       2497     261
E-68    LAFAYETTE                 LA     01       1347     813
E-69    CHARLOTTE                 NC     01       1515     748
E-70    WILMINGTON                NC     01       1455     403
E-71    LONGVIEW                  TX     01       2557     800
E-72    ROCK HILL                 SC     01       2807     543
E-73    HICKORY                   NC     01       2515     442
E-74    GASTONIA                  NC     01       2465     568
E-75    SPARTANBURG               SC     01       1545     499
E-76    CHARLOTTE                 NC     01       1245     707
E-77    CONCORD                   NC     01       2075     443
E-78    PINE BLUFF                AR     01       2216     740

</TABLE>

<PAGE>

<TABLE>

Schedule Of Locations
<CAPTION>
STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
E-79    LINCOLN                   NE     11       2191    1092
E-80    LANSING                   MI     11       1170    1380
E-81    DURHAM                    NC     01       1045    1531
E-82    RALEIGH                   NC     01       1805    1140
E-83    BURLINGTON                NC     01       2105     449
E-84    ASHEVILLE                 NC     01       1185     697
E-85    FAYETTEVILLE              NC     01       1405    1053
E-86    WINSTON-SALEM             NC     01       1375    1197
E-87    DANVILLE                  VA     01       2625     388
E-88    LYNCHBURG                 VA     01       2835     785
E-89    ROANOKE                   VA     01       1974     773
E-90    CEDAR RAPIDS              IA     11       2212    1083
E-91    YUMA                      AZ     11       2078     644
E-92    PANAMA CITY               FL     01       2805     869
E-93    ORANGE PARK               FL     01       1485    1739
E-94    MACON                     GA     01       1435     252
E-95    CHARLESTON HEIGHTS        SC     01       1325    1148
E-96    ST. CLAIRSVILLE           OH     01       2104     630
E-97    HARLINGEN                 TX     01       2537     424
E-98    MC ALLEN                  TX     01       2507     875
E-99    BELLEVUE                  NE     11       2051     396
KA-1    ORANGE                    TX     02      *1407     750
KA-2    CARLISLE                  PA     02      *2224    1500
KA-3    HYATTSVILLE               MD     02      *1604    1033
KA-4    COUNCIL BLUFFS            IA     12      *1041    1092
KA-5    ATLANTA                   GA     02      *2865    1140
KA-6    EDWARDSVILLE              IL     12/SSD  *1640    1282
KA-7    WOODLAND                  CA     12      *1228    1233
KA-8    STEVENS POINT             WI     12      *3022    1112
KA-9    PANORAMA CITY             CA     12      *1168    1225
KB-1    HARRISONBURG              VA     02       *       1107
KB-2    OSHKOSH                   WI     12       *       1650
KB-3    ST. LOUIS                 MO     12/SSD  *1270    1623
KB-4    FREEPORT                  IL     12       *       1472
KB-5    NEW ORLEANS               LA     02       *        956
KB-6    LEMON GROVE               CA     12       *       1300
KB-7    NORTH RIVERSIDE           IL     12       *       1500
KB-8    BARSTOW                   CA     12       *        960
KB-9    KANSAS CITY               KS     12       *       1260
KC-1    FONTANA                   CA     12       *       1840
<FN>
*REMOTE STUDIO
</FN>
</TABLE>

<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>     <C>      <C>
KC-2    HAMDEN                    CT     02       *       1500
KC-3    ALHAMBRA                  CA     12       *       1100
KC-4    SIMI VALLEY               CA     12       *       1100
KC-5    REDLANDS                  CA     12       *       1419
KC-6    PHOENIX                   AZ     12/SSD   *       1500
KC-7    LANCASTER                 CA     12       *       1200
KC-8    CINCINNATI                OH     12       *       1300
KC-9    TUSTIN                    CA     12       *       1185
KD-1    ROLLING HILLS ESTATES     CA     12       *        988
KD-2    DOWNER'S GROVE            IL     12       *       1275
KD-3    LIVERMORE                 CA     12       *       1320
KD-4    BRISTOL                   CT     02       *       1080
KD-5    REDWOOD CITY              CA     12       *       1146
KD-6    LA MIRADA                 CA     12       *       1330
KD-7    E. PROVIDENCE             RI     02       *       1390
KD-8    LOUISVILLE                KY     12       *       1260
KD-9    PITTSBURGH                PA     02       *       1137
KE-1    GARDEN CITY               KS     12       *       1500
KE-2    LONG BEACH                CA     12       *       1350
KE-3    LAS VEGAS                 NV     12       *       1600
KE-4    VALLEJO                   CA     12       *       1244
KE-5    BAKERSFIELD               CA     12       *       1350
KE-6    PHILADELPHIA              PA     02       *       1350
KE-7    HERNDON                   VA     12       *       1763
KE-8    FORT LEE                  NJ     12       *       1400
KE-9    WEST VALLEY CITY          UT     12       *       1323
KF-1    FREEPORT                  NY     02       *       2000
KF-3    HOLBROOK                  NY     02       *       2064
KF-4    AURORA                    IL     12       *       1820
KF-5    OXON HILL                 MD     02       *       2454
KF-6    PHILADELPHIA              PA     02       *       2461
KF-8    ST. CHARLES               MO     12       *       2352
KF-9    EVANSTON                  IL     12       *       1562
K-02    LAUREL                    MD     02      *1304    1000
K-04    KANSAS CITY               MO     12      *2301     900
K-06    LIVONIA                   MI     12      *1460    1196
K-07    ST. LOUIS                 MO     12/SSD  *1500     684
K-08    WESTMINSTER               CO     12      *1291    1130
<FN>
*  Remote Studios
</FN>
</TABLE>

<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>     <C>      <C>
K-10    TULSA                     OK     02      *1021    1252
K-11    LOCKPORT                  NY     02      *1514    1185
K-12    TOLEDO                    OH     12      *1220     733
K-13    ALLENTOWN                 PA     02      *1154    1400
K-15    ENFIELD                   CT     02      *1093    1425
K-16    CLOVIS                    CA     12      *8516     865
K-17    MATTESON                  IL     12      *1750     835
K-19    TOWSON                    MD     02      *1814     960
K-20    BALTIMORE                 MD     02      *1634    1277
K-21    READING                   PA     02      *1484     891
K-22    ST. LOUIS                 MO     12/SSD  *1500    1160
K-24    LAKEWOOD                  WA     12      *1129     900
K-26    PERU                      IL     12      *1740    1210
K-27    HAZELTON                  PA     02      *2684     643
K-29    FERGUSON                  MO     12/SSD  *1500    1283
K-30    ORLANDO                   FL     02      *1225    1187
K-31    OTTUMWA                   IA     12      *2392     875
K-32    LANSING                   MI     12      *1170    1042
K-33    CLIFTON PARK              NY     02      *1103     967
K-34    MUSCATINE                 IA     12      *2760    1096
K-35    HAWTHORNE                 CA     12      *1278     913
K-36    DOWNEY                    CA     12      *1518     865
K-37    MOUNT PROSPECT            IL     12      *1570     894
K-38    TAMPA                     FL     02      *1465    1242
K-39    LEXINGTON                 KY     12      *1580     910
K-40    YONKER                    NY     02      *1114    1257
K-41    NASHVILLE                 TN     02      *1316    1000
K-42    PHILADELPHIA              PA     02      *1084    1308
K-422   CHICAGO                   IL     12      *1840     826
K-428   KALAMAZOO                 MI     12      *1380     950
K-43    NEWPORT NEWS              VA     02      *1575    1100
K-433   WAUKEGAN                  IL     12      *1290    1035
K-436   PEORIA                    IL     12      *1480    1210
K-44    BEL AIR                   MD     02      *1854    1000
K-446   WYOMING                   MI     12      *1140     886
K-45    PHOENIX                   AZ     12      *1588    1371
K-46    SPRINGFIELD               MO     02      *1171    1483
K-460   JOPLIN                    MO     02      *2141     665
<FN>
*  Remote Studios
</FN>
</TABLE>

<PAGE>
<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
K-47    HAMILTON                  OH     12      *1280     800
K-48    BURTON                    MI     12      *1100    1094
K-49    EL PASO                   TX     12      *1317    1082
M-01    ATHENS                    GA     01       2845    1137
M-02    MIAMI                     FL     01       1125     587
M-03    FT. LAUDERDALE            FL     01       1195     583
M-04    KILLEEN                   TX     01       2487     363
M-05    FREDRICK                  MD     01       2664     933
M-06    S.E. PORTLAND             OR     11       1119    1360
M-07    ZANESVILLE                OH     11       2550     813
M-08    MARION                    IL     11/SSD   2220     316
M-09    GRAND FORKS               ND     11       2332     648
M-10    MINOT                     ND     11       2152     685
M-11    GALESBURG                 IL     11       2910     530
M-12    PIQUA                     OH     11       2610     700
M-13    FINDLAY                   OH     11       2790     880
M-14    MARION                    OH     11       2420     584
M-15    RICHMOND                  IN     11       2800     833
M-16    GREAT FALLS               MT     11       2808     764
M-17    MELBOURNE                 FL     01       2245     705
M-18    FLAGSTAFF                 AZ     11/SSD   2358     200
M-19    HANFORD                   CA     11       2198     440
M-20    SANDUSKY                  OH     11       2510     787
M-21    BILLINGS                  MT     11       2242     656
M-22    GRAND JUNCTION            CO     11       2361     494
M-23    CHILLICOTHE               OH     11       2850     741
M-24    BRISTOL                   VA     01       2425     792
M-25    W. LAFAYETTE              IN     11       2000     310
M-26    WINTER HAVEN              FL     01       2325     346
M-28    ANDERSON                  IN     11       2140     343
M-29    MUNCIE                    IN     11       2570     526
M-30    DANVILLE                  IL     11       2362     893
M-31    JOPLIN                    MO     01       2141     302
M-32    PLANO                     TX     01/SSD   1337     490
M-33    CHARLESTON                SC     01       2855     638
M-34    AUSTIN                    TX     01       1357    1074
M-35    CHICAGO RIDGE             IL     11       1840    1733 
M-36    COLUMBIA                  MD     01       1844    1515
<FN>
*  Remote Studios
</FN>
</TABLE>

<PAGE>
<TABLE>
Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
M-37    MEMPHIS                   TN     01       2806     980
M-38    DAVENPORT                 IA     11       2760     841
M-39    PARKSVILLE                MD     01       1854     806
M-40    OXFORD                    AL     01       2186     543
M-41    OCALA                     FL     01       1006     812
M-42    SAVANNAH                  GA     01       1305     589
M-43    MERRITT ISLAND            FL     01       1175     761
M-44    GAINESVILLE               FL     01       1665     667
M-45    HATTIESBURG               MS     01       2116     498
M-46    HOUSTON                   TX     01       1377    1616
M-47    COCKEYSVILLE              MD     01       1864    1132
M-48    BUTLER                    PA     01       2724     762
M-49    TUCSON                    AZ     11       1728    1123
M-50    MOUNT HOPE                WV     01       2704     416
M-51    BLUEFIELD                 WV     01       2714     224
M-52    LAREDO                    TX     01       2247     400
M-53    PHOENIX                   AZ     11/SSD   1708     923
M-54    PHOENIX                   AZ     11/SSD   1588    1591
M-55    SCOTTSDALE                AZ     11/SSD   1458     742
M-56    PHOENIX                   AZ     11/SSD   1768     795
M-57    MESA                      AZ     11/SSD   1628    1156
M-58    BRADENTON                 FL     01       2565     688
M-59    NAPLES                    FL     01       2695     518
M-60    CRANBERRY                 PA     01       2734    1025
M-61    COLORADO SPRINGS          CO     11       1221     871
M-62    KANEOHE OAHU              HI     11       1738     707
M-63    WAUSAU                    WI     11       2470     504
M-64    FREDRICKSBURG             VA     01       2694     352
M-65    COLUMBUS                  IN     11       2070     531
M-66    ADRIAN                    MI     11       2150     500
M-67    LOGANSPORT                IN     11       2460     634
M-68    LAS CRUCES                NM     11       2527     495
M-69    PORT RICHEY               FL     01       2885    1291
M-70    TUPELO                    MS     01       2786     316
M-71    STATE COLLEGE             PA     01       2344     837
M-72    INDIANA                   PA     01       2674     710
M-73    CHARLOTTESVILLE           VA     01       2435     344
M-74    GOLDSBORO                 NC     01       2225     684
M-75    JACKSONVILLE              NC     01       2755     715
M-76    FLORENCE                  SC     01       2705     648

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
M-77    FARMINGTON                NM     11       2597     392
M-78    KINGSPORT                 TN     01       2825     448
M-79    STAMFORD                  CT     01       3154     736
M-80    DOTHAN                    AL     01       2025     310
M-82    JOHNSON CITY              TN     01       2265     806
M-83    HOT SPRINGS               AR     01       2126     797
M-84    CUMBERLAND                MD     01       2774     564
M-85    HAGERSTOWN                MD     01       2414     496
M-86    LITTLETON                 CO     11       1271     287
M-87    MARYVILLE                 TN     01       2156     322
M-88    VALDOSTA                  GA     01       2125     438
M-89    ENID                      OK     01       2291     630
M-90    BRUNSWICK                 GA     01       2065     685
M-91    DECATUR                   AL     01       2236     481
M-92    ROCKY MOUNT               NC     01       2635     456
M-93    LAUREL                    MS     01       2566     371
M-94    SHEBOYGAN                 WI     11       2372     472
M-95    GREENVILLE                MS     01       2326     286
M-96    MIAMI                     FL     01       1715     486
M-97    KEY WEST                  FL     01       2215     471
N-01    SIOUX CITY                IA     11       2422     925
N-02    DAYTONA BEACH             FL     01       1075    1424
N-03    JACKSON                   TN     01       2036    1162
N-04    JONESBORO                 AR     01       2046     810
N-05    GAUTIER                   MS     01       2196     408
N-06    JACKSON                   MI     11       2050     531
N-07    PORTAGE                   MI     11       1110    1150
N-08    BAY CITY                  MI     11       2380     631
N-09    ST. CLOUD                 MN     11       2352     612
N-10    CANTON                    OH     01       1410    1315
N-11    ROCHESTER                 MN     11       2602     694
N-12    APPLETON                  WI     11       2092     875
N-13    GREEN BAY                 WI     11       2112    1146
N-14    MADISON                   WI     11       2382    1242
N-15    MADISON                   WI     11       2232     834
N-16    SANTA ROSA                CA     11       1658     642
N-17    GRAND RAPIDS              MI     11       1140    1702
N-18    ELKHART                   IN     11       2130     552
N-19    MISSOULA                  MT     11       2259     372

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
N-20    BISMARCK                  ND     11       2402     505
N-21    ANNAPOLIS                 MD     01       2024     528
N-22    TUSCALOOSA                AL     01       2796     476
N-23    VICTOR                    NY     01       1584    1010
N-24    BUFFALO                   NY     01       1984     941
N-25    NIAGARA FALLS             NY     01       1514     590
N-26    ROCHESTER                 NY     01       1894     838
N-27    ROCHESTER                 NY     01       1524    1027
N-28    WILLIAMSVILLE             NY     01       1504     829
N-29    HORSEHEADS                NY     01       2744     663
N-30    BRIDGEPORT                WV     01       2826     679
N-31    FAIRFAX                   VA     01       1814    2168
N-32    GREENVILLE                SC     01       1595     738
N-33    LYNNWOOD                  WA     11       1109     714
N-34    LA CROSSE                 WI     11       2432     604
N-35    SALINAS                   CA     11       1688     502
N-36    NEW CASTLE                PA     01       2274     608
N-37    YOUNGSTOWN                OH     01       1474     542
N-38    NILES                     OH     01       1564    1050
N-39    STEUBENVILLE              OH     01       2324     778
N-40    WASHINGTON                PA     01       2114     330
N-42    ATLANTA                   GA     01       1275     779
N-43    ATLANTA                   GA     01       1385    1054
N-46    MORROW                    GA     01       1565    1990
N-47    IOWA CITY                 IA     11       2282     709
N-48    DUBUQUE                   IA     11       2122     833
N-49    FT. DODGE                 IA     11       2052     252
N-50    MASON CITY                IA     11       2252     479
N-51    SIOUX FALLS               SD     11       2872     834
N-52    MOLINE                    IL     11       1050     705
N-53    MIDLAND                   TX     01       2657     233
N-54    VICTORIA                  TX     01       2617     270
N-55    SAN LUIS OBISPO           CA     11       2258     696
N-56    KOKOMO                    IN     11       2710     953
N-57    FT. WAYNE                 IN     11       2730     852
N-58    FT. WAYNE                 IN     11       1830    1343
N-60    ROCKFORD                  IL     11       2990    1114
N-61    SPRINGFIELD               IL     11       1780    1453
N-62    COLORADO SPRINGS          CO     11       1111     943

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
N-63    PUEBLO                    CO     11       2281     602
N-64    EUREKA                    CA     11       2628     665
N-65    BOURBONNAIS (KANKAKEE)    IL     11       2802     834
N-66    BLOOMINGTON               IL     11       2840     640
N-67    PEORIA                    IL     11       1480     256
N-68    EAU CLAIRE                WI     11       2002     879
N-69    DECATUR                   IL     11       1320     648
N-70    CHAMPAIGN                 IL     11       2920     627
N-71    TERRE HAUTE               IN     11       2600     920
N-72    BLOOMINGTON               IN     11       2820    1025
N-73    MICHIGAN CITY             IN     11       2290     857
N-74    BATTLE CREEK              MI     11       2040     560
N-75    MUSKEGAN                  MI     11       2930    1151
N-76    SPRINGFIELD               OH     11       2390     940
N-77    SHERMAN                   TX     01/SSD   2627     468
N-78    ANDERSON                  SC     01       2305     621
N-79    W. DUNDEE                 IL     11       1820    1305
N-80    NEWARK                    CA     11       1698    1163
N-81    ALBANY                    GA     01       2815     414
N-82    QUINCY                    IL     11       2360     760
N-83    LAKELAND                  FL     01       1955    1324
N-84    CHATTANOOGA               TN     01       1315     874
N-85    UNION CITY                GA     01       2865    1042
N-86    FT. COLLINS               CO     11       2271     820
N-87    FAYETTEVILLE              AR     01       2241     316
N-88    BARBOURSVILLE             WV     01       1804     649
N-89    NORTH WALES               PA     01       1834    1064
N-90    ROSEBURG                  OR     11       2289     503
N-91    OKLAHOMA CITY             OK     01       1211     614
N-92    BOCA RATON                FL     01       1645     455
N-93    HEMET                     CA     11       2248     171
N-94    GREELEY                   CO     11       2451     626
N-95    COLONIAL HEIGHTS          VA     01       2064     582
N-96    KNOXVILLE                 TN     01       1675     692
N-97    KNOXVILLE                 TN     01       1395    1021
N-98    SPRINGFIELD               MO     01       1171     619
N-99    BEND                      OR     11       2279     390
P-02    CAPE GIRARDEAU            MO     11/SSD   2146     384
P-03    PADUCAH                   KY     11/SSD   2176     801

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE**
- -----   ----------------         -----  -------  -----  ---------
<S>     <C>                       <C>    <C>      <C>     <C>
P-04    FT. SMITH                 AR     01       2231     760
P-05    WACO                      TX     01       1367     826
P-06    COLUMBUS                  MS     01       2086     301
P-07    JEFFERSON                 MO     11/SSD   2331     502
P-08    SALINA                    KS     11       2131     783
P-09    CASPER                    WY     11       2341    1139
P-10    FARGO                     ND     11       2082     625
P-11    AUBURN                    AL     01       2595     520
P-12    CHEYENNE                  WY     11       2371     732
P-13    MYRTLE BEACH              SC     01       2785     881
P-14    COLUMBIA                  MO     11/SSD   2480     314
P-15    GRAND ISLAND              NE     11       2421     653
P-16    KANSAS CITY               MO     11/SSD   1181     736
P-18    MANHATTAN                 KS     11/SSD   2430    1078
Q-01    COEUR D'ALENE             ID     11       2349     691
Q-02    ATTLEBORO                 MA     01       1033    1350
Q-03    KINGSTON                  MA     01       2043     575
Q-04    PHILLIPSBURG              NJ     01       2574     464
Q-05    TITUSVILLE                FL     01       2195     342
Q-06    PARIS                     TX     01/SSD   2097     630
Q-07    CHESAPEAKE                VA     01       2454     630
Q-08    COLUMBIA                  TN     01       2375     634
Q-09    BOWIE                     MD     01       2004     789
Q-10    JENSEN BEACH              FL     01       2315     891
Q-11    MOREHEAD CITY             NC     01       2165     706
Q-12    LANGHORNE                 PA     01       1064     914
Q-13    BOULDER                   CO     11       2108     400
Q-14    SUMTER                    SC     01       2365     860
Q-15    MARTINSVILLE              VA     01       2094     621
Q-16    CORAL SPRINGS             FL     01       1055    1768
Q-17    MIAMI                     FL     01       2155     436
Q-18    AIKEN                     SC     01       2095     558
R-01    HIGH POINT                NC     01       2545     637
R-02    DALTON                    GA     01       2615     792
R-03    KING OF PRUSSIA           PA     01       1884    1354
R-05    ROME                      GA     01       2895     561
R-07    GREENVILLE                NC     01       2175     564
R-08    VALLEY STREAM             NY     01       1924    1419
R-09    PRESCOTT                  AZ     11/SSD   2348     284

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>     <C>      <C>
R-10    YORKTOWN HEIGHTS          NY     01       1944     611
R-11    CLOVIS                    NM     11       2888     487
R-12    ROSWELL                   NM     11       2207     320
R-13    SIERRA VISTA              AZ     11       2328     443
R-15    SANTA FE                  NM     11       2208     824
R-16    DULUTH                    GA     01       1685     790
R-17    FT. PIERCE                FL     01       2005     408
R-18    LUFKIN                    TX     01       2577     344
R-19    MANKATO                   MN     11       2142     560
R-20    WINCHESTER                VA     01       2784     440
R-21    ASHLAND                   KY     01       2854     567
R-23    HUMBLE                    TX     01       1417    1486
R-25    WALLA WALLA               WA     11       2599     612
R-27    HILO                      HI     11       2388     498
R-30    HUNTSVILLE                AL     01       2166     731
R-31    CINCINNATI                OH     12      *1610    1576
R-32    KAHULUI MAUI              HI     11       2148     340
R-33    BARTLESVILLE              OK     01       2221     241
R-34    MARION                    IN     11       2072     655
R-35    FAIRFIELD                 CA     11       2378    1221
R-37    SLIDELL                   LA     01       2026     404
R-38    MONTCLAIR                 CA     11       1748    1680
R-40    KENNESAW                  GA     01       1155    2088
R-41    ORLANDO                   FL     01       1285     972
R-43    WATERTOWN                 NY     01       2683     495
R-44    LEAVENWORTH               KS     11       2650     370
R-46    LONGMONT                  CO     11/SSD   2398     356
R-47    PALM BEACH GARDENS        FL     01       1765    1543
R-48    PLATTSBURG                NY     01       2533     796
R-49    MUSKOGEE                  OK     01       2045     624
R-50    DULUTH                    MN     11       2500     770
R-51    BOWLING GREEN             KY     01       2546     464
R-52    GAINESVILLE               GA     01       2505     798
R-53    PITTSBURGH                PA     01       1034     834
R-54    FLUSHING                  NY     01       3244     626
R-56    LEWISTON                  ID     11       2209     315
R-57    WESTMINSTER               MD     01       2963     614
R-59    LIHUE                     HI     11       2368     230
<FN>
*  Remote Studio
</FN>
</TABLE>

<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
R-60    MORRISTOWN                TN     01       2055     578
R-61    ARLINGTON                 TX     01/SSD   1437     854
R-63    TRAVERSE CITY             MI     11       2180     366
R-66    MONROE                    MI     11       2012     416
R-67    CHATTANOOGA               TN     01       1105    1003
R-70    MANASSAS                  VA     01       2044     703
R-71    HATO REY                  PR     03       1905    1411
R-72    CAROLINA                  PR     03       1925     820
R-73    BAYAMON                   PR     03       1915     480
R-75    PONCE                     PR     03       1945     901
R-76    MAYAGUEZ                  PR     03       2925     576
R-77    CAGUAS                    PR     03       2915     160
R-80    SAN ANTONIO               TX     01       1427     620
R-81    HOLLAND                   MI     11       2032     629
R-82    CHICO                     CA     11       2048     495
R-84    CHRISTIANBURG             VA     01       2985     590
R-85    SCHENECTADY               NY     01       2113     639
R-86    NEW PHILADELPHIA          OH     01       2080     385
R-87    BLOOMSBURG                PA     01       2284     630
R-88    AMES                      IA     11       2092     589
R-89    LOS ANGELES               CA     11       1018    1265
R-91    ASHEBORO                  NC     01       2645     479
R-92    DU BOIS                   PA     01       2124     374
R-94    CHEEKTOWAGA               NY     01       2134     845
R-95    CHICAGO                   IL     11       2980     699
R-96    SHAWNEE                   OK     01       2057     522
R-97    ITHACA                    NY     01       2564     383
R-98    PORT CHARLOTTE            FL     01       2145     672
R-99    LEWISVILLE                TX     01/SSD   1076    1042
S-414   ST. ANN                   MO     11/SSD   1500    1346
S-426   VIRGINIA BEACH            VA     01       1265    1009
S-427   DALLAS                    TX     01/SSD   1057    2200
S-467   OVERLAND PARK             KS     11/SSD   1101    1218
S-475   HOUSTON                   TX     01       1197     893
S-477   MESQUITE                  TX     01/SSD   1187    1683
S-480   FT. WORTH                 TX     01/SSD   1117     823
S-482   HOUSTON                   TX     01       1017     950
S-483   HOUSTON                   TX     01       1067     666
S-484   HOUSTON                   TX     01       1127    1260

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
S-487   PHILADELPHIA              PA     01       1084    1313
S-492   PASADENA                  TX     01       1107    1125
S-493   CRESTWOOD                 MO     11/SSD   1270    1324
S-494   SILVER SPRINGS            MD     01       1304    1375
S-495   BETHESDA                  MD     01       1424    1160
S-752   UPPER DARBY               PA     01       1174    1040
S-756   DALLAS                    TX     01/SSD   1227     986
S-758   ALBUQUERQUE               NM     11       1287     966
S-760   TULSA                     OK     01       1021     710
S-761   AUSTIN                    TX     01       1137    1252
S-762   SAN ANTONIO               TX     01       1167     763
S-767   LANDOVER                  MD     01       1604    2055
S-768   WILLOW GROVE              PA     01       1354     903
S-769   TAMPA                     FL     01       1505     989
S-771   LIVONIA                   MI     11       1460    1141
S-772   TROY                      MI     11       1490    1047
S-773   FLINT                     MI     11       1100    1218
S-774   ROSEVILLE                 MI     11       1450    1344
S-778   LOUISVILLE                KY     11       1850    1460
S-779   COLUMBUS                  OH     11       1370     615
S-781   COLUBUS                   OH     11       1440    1298
S-784   FRANKLIN                  TN     01       2875     702
S-785   GOODLETTSVILLE            TN     01       1386    1125
S-786   MEDIA                     PA     01       1654     761
S-787   FLORISSANT                MO     11/SSD   1630    1200
S-788   RICHARDSON                TX     01/SSD   1207     343
S-790   TIGARD                    OR     11       1079    1977
S-791   MOBILE                    AL     01       1056     737
S-792   ALTAMONTE SPRINGS         FL     01       1355     711
S-793   TUCSON                    AZ     11       1338    1027
S-794   SPOKANE                   WA     11       1029    1004
S-795   METAIRIE                  LA     01       1226     803
S-797   GRETNA                    LA     01       1286     820
S-798   INDEPENDENCE              MO     11/SSD   1121    1248
S-799   KANSAS CITY               MO     11/SSD   2301     529
S-800   WESTMINISTER              CA     11       1608    1004
S-801   LAGUNA HNILLS             CA     11       1548    1265
S-802   LINCOLN PARK              MI     11       1250    1232
S-803   COLUMBUS                  OH     11       1150     514

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
S-804   AURORA                    IL     11       1660    1152
S-805   IRVING                    TX     01/SSD   2147     782
S-806   SACRAMENTO                CA     11       1408     751
S-807   CITRUS HEIGHTS            CA     11       1538    1950
S-808   BIRMINGHAM                AL     01       1266     963
S-810   BIRMINGHAM                AL     01       2746     216
S-812   CORNWELL HEIGHTS          PA     01       1454     616
S-814   WILMINGTON                DE     01       1853     901
S-815   WILMINGTON                DE     01       1254     692
S-816   DEPTFORD                  NJ     01       1464    1111
S-817   MOORESTOWN                NJ     01       1494     720
S-818   LITTLE ROCK               AR     01       1016     843
S-819   N. LITTLE ROCK            AR     01       2066     936
S-820   COLUMBIA                  SC     01       1525     774
S-821   N. SAN DIEGO              CA     11       1648    1709
S-822   NOVI                      MI     11       1760    1585
S-823   NORMAN                    OK     01       2311     702
S-825   OKLAHOMA CITY             OK     01       1091     867
S-826   MT. VIEW                  CA     11       1238    1657
S-827   EL PASO                   TX     11       1317     825
S-829   AMARILLO                  TX     01       1387     398
S-830   PARK FOREST               IL     11       1420     597
S-832   SCHAUMBURG                IL     11       1570    2241
S-833   MERRILLVILLE              IN     11       1650    1324
S-836   DES MOINES                IA     11       1012     929
S-837   N. HOLLYWOOD              CA     11       1168    1041
S-838   CLEARWATER                FL     01       1415    1116
S-839   TAMPA                     FL     01       1465    1565
S-840   MONACA                    PA     01       1594    1291
S-842   PITTSBURGH                PA     01       1334     565
S-844   PITTSBURGH                PA     01       1344    1305
S-845   WEST MIFFLIN              PA     01       1824     953
S-846   GREENSBURG                PA     01       1714     950
S-847   SEATTLE                   WA     11       1009     519
S-848   TACOMA                    WA     11       1129    1120
S-849   TUKWILA                   WA     11       1139    1131
S-850   SEATTLE                   WA     11       1059     833
S-851   REDMOND                   WA     11       1069     715
S-852   FEDERAL WAY               WA     11       1099     685

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
S-853   SILVERDALE                WA     11       2309     886
S-855   EVERETT                   WA     11       2049    1029
S-856   ST. PETERSBURG            FL     01       1295     809
S-857   VANCOUVER                 WA     11       2239    1134
S-858   SALEM                     OR     11       2119     881
S-859   CHICAGO                   IL     11       1010     840
S-860   JACKSON                   MS     01       1106    1963
S-861   MIDWEST CITY              OK     01       1261     616
S-862   BATON ROUGE               LA     01       1086    1222
S-863   MONROE                    LA     01       1116     753
S-864   BOSSIER CITY              LA     01       2677     275
S-865   MONTGOMERY                AL     01       1126     855
S-866   PENSACOLA                 FL     01       1096    1366
S-867   FLORENCE                  KY     11       1730     912
S-868   CHICAGO                   IL     11       1020     824
S-869   CHICAGO                   IL     11       1030     672
S-870   CHICAGO                   IL     11       1090    1160
S-872   CHICAGO                   IL     11       1380    1323
S-874   NILES                     IL     11       1290    1851
S-876   OAK BROOK                 IL     11       1300    1792
S-877   VERNON HILLS              IL     11       1620    1380
S-879   SHREVEPORT                LA     01       1077     800
S-880   DES MOINES                IA     11       2392     606
S-881   UNION GAP                 WA     11       2029    1117
S-883   BEAUMONT                  TX     01       1407     660
S-884   PORT ARTHUR               TX     01       2637     997
S-887   AKRON                     OH     01       1520     715
S-888   AKRON                     OH     01       1670     768
S-889   DENTON                    TX     01/SSD   2587     577
S-892   CLEVELAND                 OH     01       1430    1118
S-893   ELYRIA                    OH     01       1310     988
S-894   MENTOR                    OH     01       1350     869
S-895   NORTH RANDALL             OH     01       1770     626
S-896   RICHMOND HEIGHTS          OH     01       1530     769
S-897   NORTH OLMSTEAD            OH     01       1710    1342
S-898   ALEXANDRIA                LA     01       2087     922
S-899   MARY ESTHER               FL     01       2056     850
V-12    W. HARTFORD               CT     01       1063     560
V-13    ALBANY                    NY     01       1103    1177

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
V-15    CLAY                      NY     01       1623     820
V-16    NEW HARTFORD              NY     01       2603    1100
V-18    WATERBURY                 CT     01       1183    1128
V-19    GLEN FALLS                NY     01       2453     675
V-20    LEWISTON                  ME     01       2463     756
V-21    ALLENTOWN                 PA     01       1154    1267
V-22    MAY'S LANDING             NJ     01       1554     780
V-23    BANGOR                    ME     01       2583    2035
V-24    WILKES-BARRE              PA     01       2604    1057
V-25    LANCASTER                 PA     01       1644     888
V-26    BURLINGTON                VT     01       2053     562
V-27    CAMP HILL                 PA     01       2624     496
V-29    WARWICK                   RI     01       1083     811
V-30    SWANSEA                   MA     01       2283     505
V-31    TOM'S RIVER               NJ     01       2524     791
V-32    N. DARTMOUTH              MA     01       2373     787
V-33    S. PORTLAND               ME     01       2183     768
V-34    READING                   PA     01       1484     936
V-35    HOLYOKE                   MA     01       1273     710
V-36    MANCHESTER                NH     01       2443     882
V-37    WATERFORD                 CT     01       1193     835
V-39    HARRISBURG                PA     01       1224     886
V-40    POTTSTOWN                 PA     01       2484     955
V-41    DEDHAM                    MA     01       1123     642
V-42    ORANGE                    CT     01       1113    1455
V-43    BROCKTON                  MA     01       2233     782
V-44    NEWBURGH                  NY     01       2593     623
V-45    POUGHKEEPSIE              NY     01       1333    1043
V-46    KINGSTON                  NY     01       2353     707
V-47    MIDDLETOWN                NY     01       1323     832
V-48    SALISBURY                 MD     01       1773    1065
V-49    HANOVER                   PA     01       2244     568
V-50    SCRANTON                  PA     01       1534    1172
V-51    SPRINGFIELD               MA     01       1093     857
V-53    MUNCY                     PA     01       2644     746
V-54    FRACKVILLE                PA     01       2684     918
V-55    BRAINTREE                 MA     01       1283    1838
V-56    CAMILLUS                  NY     01       2164     495
V-57    YORK                      PA     01       1244     882

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
V-58    AUGUSTA                   ME     01       2293     932
V-59    LEBANON                   PA     01       2254     698
V-60    BRUNSWICK                 ME     01       2203     499
V-61    PRESQUE ISLE              ME     01       2143     558
V-62    DOVER                     DE     01       2654     625
V-63    WOONSOCKET                RI     01       2073     660
V-64    LANESBOROUGH              MA     01       2343     312
V-65    MERIDEN                   CT     01       1043     670
V-67    VINELAND                  NJ     01       2374     385
V-68    MANCHESTER                CT     01       1443    1232
V-69    DANBURY                   CT     01       1303    1093
V-70    HYANNIS                   MA     01       2323     531
V-71    NEWINGTON                 NH     01       2663    1002
V-72    NATICK                    MA     01       1403    1476
V-74    CONCORD                   NH     01       2023     990
V-75    AUBURN                    NY     01       2473     384
V-76    NASHUA                    NH     01       1313    1553
V-77    HANOVER                   MA     01       1243    1452
V-78    PEABODY                   MA     01       1253    1146
V-79    AUBURN                    MA     01       1213    1093
V-80    OCEAN                     NJ     01       1744     791
V-81    SAUGUS                    MA     01       1053    1090
V-82    LEOMINSTER                MA     01       1133        
V-83    BURLINGTON                MA     01       1163    1293
V-87    GARLAND                   TX     06/SSD   N/A     1107
V-89    JEFFERSON CITY            MO     16       N/A      556
V-92    BATESVILLE                AR     06       N/A      660
Y-02    LANCASTER                 OH     11       2750     383
Y-03    ELIZABETHTOWN             KY     11       2030     640
Y-04    MERAUX                    LA     01       2385     504
Y-06    CHAMBERSBURG              PA     01       2224     739
Y-08    IRONDEQUOIT               NY     01       2003     869
Y-09    NEW HYDE PARK             NY     01       2933     949
Y-12    SOUTH WALDORF             MD     01       1074     981
Y-13    MURFREESBORO              TN     01       2226     573
Y-17    FAIRFIELD                 AL     01       2206     595
Y-18    SARATOGA SPRINGS          NY     01       2173     675
Y-19    COLUMBIA                  SC     01       2035     551
Y-21    FREEHOLD                  NJ     01       1204     715

</TABLE>


<PAGE>

<TABLE>

Schedule Of Locations

<CAPTION>

STUDIO                                           STORE  SQUARE
NO.     CITY                     STATE  DIV      NO.    FOOTAGE
- -----   ----------------         -----  -------  -----  -------
<S>     <C>                       <C>    <C>      <C>     <C>
Y-22    MASSENA                   NY     01       2033     588
Y-23    HOUSTON                   TX     01       5011     801
Y-24    ST. PETERS                MO     11/SSD   1182    1470
Y-25    JACKSONVILLE              FL     01       1066     668
Y-26    WESTOVE                   WV     01       2304     908
Y-27    COON RAPIDS               MN     11       2902     284
Y-29    CRYSTAL RIVER             FL     01       2555     669
Y-30    CAMBRIDGE                 MA     01       1343    1107
Y-31    OAKRIDGE                  TN     01       2376     612
Y-36    ST. CHARLES               IL     11       2041     862
Y-37    MESA                      AZ     11/SSD   1078     728
Y-38    BURBANK                   CA     11       1838     866
Y-39    RICHMOND                  CA     11       1788     762
Y-40    PINEVILLE                 NC     01       1646     800
Y-41    BLOOMINGDALE              IL     11       1172    1275
Y-43    CARY                      NC     01       2824     728
Y-44    MARTINSBURG               WV     01       2814     679
Y-46    BALTIMORE                 MD     01       2823     841
Y-47    MIDLAND                   MI     11       2642     622
Y-48    FAIRBANKS                 AK     11       2819     610
Y-50    SALEM                     NH     01       1003    1049
Y-51    TAUNTON                   MA     01       2934     962
Y-52    MONTEBELLO                CA     11       1998     823
Y-53    CLEVELAND                 TN     01       2345     530
Y-54    ASHTABULA                 OH     01       2932     907
Y-55    BLOOMINGTON               MN     11       1722     954
Y-56    BOYNTON BEACH             FL     01       1755     995
Y-57    VALENCIA                  CA     11       1999     967
Y-58    MORENO VALLEY             CA     11       1868     928
Y-61    HOMESTEAD                 FL     01       2235     476
Y-62    ALPHARETTA                GA     01       1695    1033
Y-63    BEAVER CREEK              OH     11       1202     800
Y-64    PUYALLUP                  WA     11       2330     598
Y-65    SHELBY                    NC     11       2844     722
Y-66    STROUDSBURG               PA     01       2074     937
Y-67    LEESBURG                  FL     01       2745     588
Y-68    MATTOON                   IL     11       2931     704
Y-69    THE WOODLANDS             TX     11       1457    1011
Y-70    CENTERVILLE               GA     01       2415     968

</TABLE>


                                                    EXHIBIT (10.2)



                       MATERIAL CONTRACT




Employment Contract - Alyn V. Essman








































<PAGE>
                      EMPLOYMENT AGREEMENT
                      --------------------


     AGREEMENT, dated February 5, 1995, between CONSUMER PROGRAMS
INCORPORATED, a Missouri corporation (the "Corporation"), and
Alyn V. Essman (the "Executive").

     WHEREAS, the Corporation currently employs the Executive in
the capacity of Chairman of the Board and Chief Executive Officer,
and the Executive is one of the key executives of the Corporation
and its parent corporation, CPI Corp.;

     WHEREAS, there is much competition for the type of business
performed by the Corporation in the locales in which the
Corporation operates, and the Corporation and Executive
acknowledge that the Corporation is active in the product markets
in which it competes;

     WHEREAS, Executive, during his or her employment, has been
and will be entrusted with confidential information;

     WHEREAS, Executive and the Corporation recognize and
acknowledge that, to ensure the continued growth and stability of
the Corporation, it is necessary to obtain an agreement from
Executive not to compete with the Corporation and not to disclose
confidential information of the Corporation; and

     WHEREAS, the Corporation desires that the Executive continue
in the employ of the Corporation as a result of his or her
experience with the Corporation and his or her potential for
making future contributions to the Corporation, and the Executive
is willing to make a commitment to remain in such employ upon the
terms and subject to the conditions of this Agreement.

     NOW, THEREFORE, in consideration of the mutual promises
contained herein and other good and valuable consideration, the
parties hereto hereby agree as follows:

     1.   Definitions.  For purposes of this Agreement:
          (a)  "Affiliated Companies" shall mean any corporation
(or other business entity) controlling, controlled by or under
common control with the Corporation.
          (b)  "Beneficiary" shall mean the person designated in
writing by the Executive as his or her beneficiary under this
Agreement, or in the absence of such designation, his or her
estate.
          (c)  "Cause" shall mean:
               (1)  prior to a Change of Control, (i) conduct or
activity of the Executive materially detrimental to the
Corporation's reputation or business (including financial)
operations; (ii) gross or habitual neglect or breach of duty or

<PAGE>
misconduct of the Executive in discharging the duties of his or
her position; or (iii) prolonged absence by the Executive from
his or her duties (other than on account of illness or
disability) without the consent of the Corporation.
               (2)  after a Change of Control, (i) an act or acts
of dishonesty on the Executive's part which are intended to
result in his or her substantial personal enrichment at the
expense of the Corporation; (ii) any material violation by the
Executive of his or her obligations and covenants pursuant to
this Agreement which is demonstrably willful and deliberate on
the Executive's part and which results in material injury to the
Corporation; or (iii) the conviction of Executive of a felony or
of a crime involving moral turpitude.
          (d)  A "Change of Control" shall mean a change in
control of a nature that would be required to be reported in
response to Item 1(a) of the Current Report on Form 8-K, as in
effect on the date hereof, pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934, as amended ("Exchange Act") or
would have been required to be so reported but for the fact that
such event had been "previously reported" as that term is defined
in Rule 12b-2 of Regulation 12B of the Exchange Act unless the
transactions that give rise to the change in control are approved
or ratified by a majority of the members of the Incumbent Board
of CPI Corp. who are not employees of the Corporation; provided
that, without limitation, notwithstanding anything herein to the
contrary, such a change in control shall be deemed to have
occurred if (a) any Person is or becomes the beneficial owner (as
defined in Rule 13d-3 under the Exchange Act), directly or
indirectly, of securities of CPI Corp. representing 40% or more
of the combined voting power of CPI Corp.'s then outstanding
securities ordinarily (apart from rights accruing under special
circumstances) having the right to vote at elections of 
directors ("Voting Securities"), (b) individuals who constitute
the Board of CPI Corp. on the date hereof (the "Incumbent Board")
cease for any reason to constitute at least a majority thereof,
provided that any person becoming a director subsequent to the
date hereof whose election, or nomination for election by CPI
Corp.'s shareholders, was approved by a vote of at least
three-quarters of the directors comprising the Incumbent Board
(either by a specific vote or by approval of the proxy statement
of CPI Corp. in which such person is named as a nominee for
director, without objection to such nomination) shall be, for
purposes of this clause (b), considered as though such person
were a member of the Incumbent Board, or (c) approval by the
stockholders of CPI Corp. of a reorganization, merger or
consolidation, in each case, with respect to which persons who
were the stockholders of CPI Corp. immediately prior to such
reorganization, merger or consolidation do not, immediately
thereafter, own, directly or indirectly, more than 50% of the
combined voting power entitled to vote generally in the election
of directors of the reorganized, merged or consolidated company's
then outstanding voting securities, or a liquidation or

<PAGE>
dissolution of CPI Corp. or of the sale of all or substantially
all of the assets of CPI Corp.  For purposes of this Agreement,
the term "Person" shall mean and include any individual,
corporation, partnership, group, association or other "person," 
as such term is used in Section 14(d) of the Exchange Act, other
than CPI Corp., the Corporation or an Affiliated Company or any
employee benefit plan(s) sponsored or maintained by the
Corporation or any Affiliated Company.
          (e)  "Code" shall mean the Internal Revenue Code of
1986, as may be amended from time to time.
          (f)  "Continuing Directors" shall have the meaning set
forth in Paragraph 3(G) of Article Ten of CPI Corp.'s Certificate
of Incorporation.
          (g)  "Fiscal Year" shall mean the Fiscal Year of the
Corporation.
          (h)  "Permanent Disability" shall mean the inability of
Executive to perform the services contemplated by Section 4
hereof for a period of at least one hundred eighty (180)
consecutive calendar days or for thirty-five (35) weeks (whether
or not consecutive) in any twelve (12) month period on account of
any sickness, injury or other infirmity or disability.
          (i)  "Retirement" shall mean the Executive's voluntary
or involuntary termination of employment with the Corporation
except for termination on account of (A) Cause as defined in
Subsection 6(b) hereof, (B) death or (C) Permanent Disability
before attaining age sixty-five (65).
          (j)  "Term of Employment" shall have the meaning set
forth in Section 3 hereof.
          (k)  "Vesting Percentage" shall mean the percentage of
Supplemental Retirement Benefits, death benefits, and disability
benefits in which Executive has a nonforfeitable interest (except
in the event of termination for Cause) based upon the number of
Years of Service Executive has completed, determined as follows:

<TABLE>
<CAPTION>
     Completed Years of Service               Vesting Percentage 
                 <S>                              <C>
                  0                                 0%
                  1                                10%
                  2                                20%
                  3                                30%
                  4                                40%
                  5                                50%
                  6                                60%
                  7                                70%
                  8                                80%
                  9                                90%
                 10                               100%
</TABLE>



<PAGE>
Notwithstanding anything herein to the contrary, if Executive's
employment with the Corporation terminates following a Change of
Control, unless such termination is for Cause, for purposes of
Subsections 5(g), 5(h), and 5(i) of this Agreement Executive
shall be deemed to have completed ten (10) Years of Service and
his or her Vesting Percentage shall be deemed to be 100%.
          (l)  "Year of Service" shall mean any Fiscal Year
during which the Executive has worked for the Corporation at
least one thousand (1,000) hours, including Fiscal Years prior to
the effective date of this Agreement.

     2.   Employment.  The Corporation hereby employs and engages
the services of the Executive as one of its key executives
initially in the position of Chairman of the Board and Chief
Executive Officer of the Corporation and its parent corporation,
CPI Corp. for the Term of Employment set forth in Section 3.  The
Executive agrees to serve the Corporation for the Term of
Employment as provided herein.

     3.   Term of Employment.  The Executive's Term of Employment
shall be a period commencing on the date hereof and ending one
(1) year thereafter; provided, however, that upon the expiration
of the aforesaid period (the "Expiration Date") and upon each
anniversary of the Expiration Date, the Term of Employment shall
automatically be extended for an additional one (1) year period
unless Executive or the Corporation notifies the other in writing
at least sixty (60) days prior to the commencement of such one
(1) year period of an intention to terminate this Agreement. 
Notwithstanding anything herein to the contrary, the Term of
Employment shall terminate upon Executive's death or Permanent
Disability as set forth in subsection 6(a) hereof or upon the
Corporation's termination of Executive's employment for Cause
pursuant to subsection 6(b) hereof.

     4.   Position and Duties.
          (a)  Prior to a Change of Control, during the Term of
Employment, the Executive shall serve the Corporation in such
capacity as the Corporation may determine.  After a Change of
Control, during the Term of Employment, the Executive's position,
authority and responsibilities, the type of work he or she is
asked to perform, and the status and stature of the people with
whom he or she is asked to work, shall be comparable to that
existing with respect to the Executive as of the date immediately
prior to the Change of Control, and after a Change of Control the
Executive's services shall be performed at the location where the
Executive was employed as of the date immediately prior to the
Change of Control, or at such other location as may be mutually
agreed between the Corporation and the Executive.
          (b)  The Executive agrees to devote his or her full
business time during normal business hours to the business and
affairs of the Corporation (except as otherwise provided herein)
and to use his or her best efforts to promote the interests of

<PAGE>
the Corporation and its Affiliated Companies and to perform
faithfully and efficiently the responsibilities assigned to
him or her in accordance with the terms of this Agreement to the
extent necessary to discharge such responsibilities, except for
(i) service on corporate, civic or charitable boards or
committees not significantly interfering with the performance of
such responsibilities and (ii) periods  of vacation and sick
leave to which he or she is entitled.  It is expressly understood
and agreed that the Executive's continuing service on any boards
and committees with which he or she shall be connected, as a
member or otherwise, as of the date hereof, or any such service
approved by the Corporation during the Term of Employment, shall
not be deemed to interfere with the performance of the
Executive's services to the Corporation pursuant to this
subparagraph 4(b).

     5.   Compensation and Other Conditions of Employment.
          (a)  Base Salary.  During the Term of Employment, the
Executive shall receive an annual base salary (the "Base
Salary"), in equal installments payable weekly or at such other
intervals as salary is normally paid by the Corporation to its
employees, at an annual rate established by the Corporation and
any Affiliated Companies as of the date hereof.  The Base Salary
shall be reviewed at least once each year and may be increased at
any time and from time to time by action of the Board of
Directors of CPI Corp., any committee thereof or any individual
having authority to take such action, in accordance with the
Corporation's regular practices.  Any increase in the Base Salary
shall not serve to limit or reduce any other obligation of the
Corporation hereunder, and after such increase the Base Salary
shall not be reduced from such increased level.   
          (b)  Annual Bonus.  After a Change of Control, in
addition to the Base Salary, the Executive shall be awarded for
each Fiscal Year during the Term of Employment an annual bonus (the
"Annual Bonus") (pursuant to any bonus plan or program of the
Corporation, any incentive plan or program of the Corporation, or
otherwise) in cash at least equal to the highest bonus paid or
payable to the Executive in respect of any of the Fiscal Years
during the three Fiscal Years immediately prior to the date of
the Change of Control.  Prior to a Change of Control, the amount
of the Executive's Annual Bonus shall be determined in accordance
with the Corporation's regular practice.
          (c)  Other Compensation Plans.  After a Change of
Control, in addition to the Base Salary and Annual Bonus payable
as hereinabove provided, during the Term of Employment, the
Executive shall be entitled to participate in all other
compensation plans and programs, including, without limitation,
savings plans, stock option plans, and retirement plans of the
Corporation and its Affiliated Companies (collectively, the
"Savings Plans"), on a basis at least equivalent to that provided
by the Corporation and its Affiliated Companies to the Executive
under such programs immediately prior to the date of the Change

<PAGE>
of Control.  Prior to a Change of Control, the Executive's
entitlement to participate in the Savings Plans shall be
determined in accordance with the Corporation's  regular
practice.  Prior to a Change of Control, nothing herein shall be
construed to prevent the Corporation from amending or altering
any such plans in accordance with the terms thereof.  All
agreements between the Corporation and the Executive existing on
the date hereof providing for special pension, retirement or
similar benefits are continued by this Agreement.
          (d)  Benefit Plans.  After a Change of Control, during
the Term of Employment, the Executive, his or her spouse, or his
or her dependents, as the case may be, shall be entitled to
receive all amounts which he or she, his or her spouse or his or
her dependents are or would have been entitled to receive as
benefits under all other benefit plans of the Corporation and its
Affiliated Companies, including, without limitation, medical,
dental, disability, group life, accidental death and travel
accident insurance plans and programs (collectively, the "Benefit
Plans") on a basis at least as favorable to the Executive as on
the date immediately prior to the date of the Change of Control. 
Prior to a Change of Control, the Executive's and such other
persons' entitlement to participate in the Benefit Plans shall be
determined in accordance with the Corporation's regular practice.
          (e)  Expenses.  During the Term of Employment, the
Executive shall be entitled to receive prompt reimbursement for
all reasonable expenses incurred by the Executive in accordance
with the regular policies and procedures of the Corporation.
          (f)  Office and Support Staff.  After a Change of
Control the Executive shall be entitled to an office or offices
of a size and with furnishings and other appointments, and to
secretarial and other assistance, at least equal to those
provided to the Executive as of the date immediately prior to the
date of the Change of Control.
          (g)  Death Benefits.  In the event of Executive's death
after completion of at least ten (10) Years of Service, unless
(1) Executive's employment with the Corporation was terminated
for Cause or (2) Executive (or his or her Beneficiary) is
entitled to receive Supplemental Retirement Benefits pursuant to
subsection 5(i), the Corporation shall pay to Executive's
Beneficiary an annual death benefit equal to forty percent (40%)
(but not to exceed $100,000) of Executive's annual Base Salary
(as defined in subsection 5(a) hereof) for the Fiscal Year of his
or her termination of employment with the Corporation in equal
monthly installments commencing with the month following the
month of Executive's death and ending with the later of (i) the
month in which Executive would have reached age sixty-five (65)
or (ii) the one-hundred twentieth (120th) month following the
month of Executive's death.  In the event that Executive dies
before age 65 but has not completed at least ten (10) Years of
Service with the Corporation, death benefits shall be reduced to
an amount equal to the benefits determined under the preceding
sentence multiplied by the Vesting Percentage applicable to
Executive.
<PAGE>
          (h)  Disability Benefits.  In the event of Executive's
Permanent Disability prior to attaining age 65 and prior to
termination of employment with the Corporation, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive annual disability
benefits equal to forty percent (40%) (but not to exceed
$100,000) of Executive's annual Base Salary for the Fiscal Year
in which the Executive terminated employment with the
Corporation, payable in equal monthly installments, commencing
with the month following the  month in which Executive terminated
employment as a result of Permanent Disability and ending on the
earlier of (i) the month in which Executive reaches age 65 or
(ii) the month of his or her death.  In the event that at the
time of Permanent Disability Executive has not completed at least
ten (10) Years of Service, the disability benefits shall be
reduced to an amount equal to the benefits determined under the
preceding sentence multiplied by the Vesting Percentage
applicable to Executive.  Disability benefits pursuant to this
subsection (h) shall be reduced by any amounts paid to Executive
under the Corporation's long-term disability insurance policy,
but shall not be reduced for any payments received by Executive
from Social Security or from any disability insurance coverage
individually owned by Executive.
          (i)  Supplemental Retirement Benefits.
               (1)  In the event of Executive's Retirement after
completion of at least ten (10) Years of Service, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive retirement benefits
for ten (10) years in an annual amount equal to forty percent
(40%) (but not to exceed $100,000) of Executive's annual Base
Salary for the Fiscal Year of his or her Retirement
("Supplemental Retirement Benefits").  In the event of
Executive's Retirement before completion of ten (10) Years of
Service, Corporation shall pay Executive retirement benefits on
the same terms as set forth in the preceding sentence except that
retirement benefits shall be reduced to an amount equal to
Supplemental Retirement Benefits multiplied by the Vesting
Percentage.
               (2)  Supplemental Retirement Benefits shall be
payable in one hundred twenty (120) equal monthly installments
commencing with the month following the later of (i) the month of
Executive's Retirement or (ii) the month during which Executive
reaches age sixty-five (65).  If Executive dies prior to the end
of the one hundred twenty (120) month period during which
Supplemental Retirement Benefits are payable, Supplemental
Retirement Benefits shall be payable during the remainder of such
120-month period to his or her Beneficiary.
               (3)  Notwithstanding anything herein to the
contrary, in the event of Executive's termination of employment
with the Corporation prior to attaining age 65 as a result of
Permanent Disability, if Executive attains age 65 and his or her
employment with the Corporation was not terminated for Cause, the

<PAGE>
Corporation shall pay to Executive the Supplemental Retirement
Benefits set forth in this Subsection 5(i) in accordance with
Executive's Vesting Percentage, commencing as of the month
following the month in which Executive attains age 65; provided,
however, that any Supplemental Retirement Benefits paid pursuant
to this  sentence shall be reduced by any amounts paid to
Executive under the Corporation's long-term disability insurance
policy (but shall not be reduced for any payments received by
Executive from Social Security or from any disability insurance
coverage individually owned by Executive) for the same period.
          (j) Survivability of Death and Supplemental Retirement
Benefits.  In the event of Executive's Retirement or death,
Executive's entitlement to death benefits pursuant to Subsection
5(g) hereof and Supplemental Retirement Benefits pursuant to
Subsection 5(i) hereof shall survive the Term of Employment and
Executive or his or her Beneficiary shall be entitled to such
death benefits and Supplemental Retirement Benefits based on the
same terms and conditions as would have been applicable had his
or her death or Retirement, as the case may be, occurred during
the Term of Employment.

     6.   Termination of Employment.
          (a)  Death or Permanent Disability.  Except for the
obligations of the Corporation set forth in this Subsection 6
(a), this Agreement shall terminate automatically upon the
Executive's death or Permanent Disability.  In the event of such
termination, the Corporation shall pay to the Executive's
Beneficiary or, in the event of Permanent Disability, the
Executive or his or her legal representative, all benefits and
Base Salary accrued through the date of termination, including,
without limitation, amounts payable under any plan referred to in
Subsection 5(d) plus any benefits to which Executive may be
entitled pursuant to Subsection 5(g), Subsection 5(h) or
Subsection 5(i) hereof.
          (b)  Cause.  The Corporation may terminate the
Executive's employment for Cause.  If the Executive's employment
is terminated for Cause, the Corporation shall pay the Executive
his or her full accrued Base Salary through the effective date of
the termination of his or her employment (which shall be no
earlier than the date of receipt of notice thereof) at the rate
in effect at the time of such termination, and the Corporation
shall have no further obligations to the Executive under this
Agreement.
          (c)  Notification Prior to One Year Extension.  Either
Executive or the Corporation may terminate this Agreement by
notifying the other party in writing of an intention to do so at
least sixty (60) days prior to the commencement of a one-year
extension period described in Section 3 hereof.
          (d)  Payments for Involuntary Termination Without
Cause.



<PAGE>
               (1)  If prior to a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall pay Executive during the 24-month period
following such involuntary termination of employment an amount
equal to 200% of Base Salary for the Fiscal Year of termination,
payable in equal weekly installments or at such other intervals
as salary is normally paid by the Corporation to its employees. 
The payment pursuant to this Subsection 6(d)(1) and any payments
to which Executive may be entitled pursuant to Subsections 5(g),
5(h), and 5(i) shall be in full discharge of any claims, actions,
demands or damages of every nature and description which
Executive might have or might assert against the Corporation or
any Affiliated Company in connection with or arising from the
termination of Executive's employment or the termination of this
Agreement.
               (2)  If following a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to Subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall, at the time of such involuntary
termination, make a lump sum cash payment to Executive equal to
200% of his or her Base Salary for the Fiscal Year of
termination.  In addition to the payment pursuant to this
Subsection 6(d)(2) and any payments to which Executive may be
entitled pursuant to Subsections 5(g), 5(h) and 5(i), Executive
shall be entitled to all remedies available under this Agreement
or at law in respect of  any damages suffered by Executive as a
result of an involuntary termination of employment without Cause.

     7.   Gross-Up For Parachute Tax.
          (a)  General.  In the event that following a Change of
Control Executive becomes entitled to any payments (whether
pursuant to this Employment Agreement or any other plan,
arrangement or agreement) from the Corporation in the nature of
compensation ("Parachute Payments") that in the opinion of a
certified public accounting firm (selected in the manner set
forth in Subsection 7(b)) or that under the provisions of a
notice of assessment from the Internal Revenue Service causes
imposition of the tax under Section 4999 of the Code or any
similar tax that may hereafter be imposed (the "Excise Tax"), the
Corporation shall pay Executive, at the time specified in
Subsection 7(d), the Gross-Up Payment (as determined in
accordance with Subsection 7(c)).
          (b)  Selection of C.P.A.  Within fifteen (15) days
after any termination of Executive's employment following a
Change of Control, the majority of the Continuing Directors as of
the date immediately prior to the Change of Control shall select
a certified public accounting firm (the "C.P.A.") to determine 

<PAGE>
the amount, if any, of the Excise Tax and the amount, if any, of
the Gross-Up Payments.
     (c)  Amount of Gross-Up Payments.
               (1)  The Gross-Up Payments shall be in an amount
such that the net amount retained by Executive with respect to
the Parachute Payments and Gross-Up Payments, after deduction of
any Excise Tax to which the Parachute Payments may be subject and
any federal, state, and local income taxes and Excise Tax upon
the Gross-Up Payments, shall be equal to the gross amount of the
Parachute Payments.
               (2)  For purposes of determining the amount of the
Gross-Up Payments, Executive shall be deemed to pay federal
income taxes at the applicable rate of federal income taxation
for the calendar year in which the Gross-Up Payment is to be made
and state and local income taxes at the applicable rate of
taxation for the calendar year in which the Gross-Up Payment is
to be made.
               (3)  In the event that the Excise Tax is
subsequently determined to exceed the amount taken into account
at the time the Gross-Up Payment is made pursuant to Subsection
7(d)(1) hereof (including any excess attributable to any
Parachute Payments the existence or amount of which could not be
accurately determined at the time of the Gross-Up Payment), the
Corporation shall make an additional Gross-Up Payment in respect
of such excess (plus any interest and addition to tax  payable
with respect to such excess) within fifteen (15) days after the
amount of such excess is determined by the C.P.A. or by the
Internal Revenue Service (the "IRS") in a notice of assessment.
          (d)  Timing of Gross-Up Payments.  Gross-Up Payments
other than Gross-Up Payments pursuant to Subsection 7(c)(3) shall
be paid not later than forty-five (45) days following payment of
any Parachute Payments to which the Gross-Up Payments are
attributable; provided, however, that if the amount of such
Gross-Up Payment or portion thereof cannot be finally determined
on or before such day, the Corporation shall pay to Executive on
such day an estimate, as determined in good faith by the
Corporation, of the minimum amount of such payments and shall pay
the remainder of such payments (together with interest at the
applicable federal rate provided in Section l274(d) of the Code)
as soon as the amount thereof can be determined by the C.P.A.,
but in no event later than forty-five (45) days after payment of
such Parachute Payments.
          (e)  Corporation's Right to Designate Tax
Representative; Assignment of Refund Proceeds.  If the IRS
proposes an assessment of the Excise Tax against Executive or
proposes an additional assessment of Excise Tax in excess of the
amount previously reported by Executive:
               (1)  Executive shall within five (5) days after
receipt from the IRS of notice of the proposed Excise Tax
assessment notify the Corporation in writing and furnish the
Corporation with copies of all correspondence from the IRS
relating to the proposed Excise Tax assessment.

<PAGE>
               (2)  The Corporation shall be authorized to
designate an attorney and/or accountant (the "Tax
Representative") to serve as Executive's exclusive representative
with respect to all proceedings with the IRS relating to the
proposed Excise Tax assessment, including but not limited to
negotiating a settlement or compromise of the proposed Excise Tax
assessment, filing a claim for refund with respect thereto, and
seeking judicial review of any disallowance of a claim for
refund.  Executive hereby agrees to execute an appropriate power
of attorney authorizing the Tax Representative to represent
Executive with respect to the Excise Taxes.  Executive further
agrees to take any other appropriate actions reasonably requested
by the Tax Representative in connection therewith; provided,
however, that the Corporation shall reimburse Executive for any
expenses incurred by Executive as a result of compliance with
such requests.
               (3)  If the Tax Representative files a claim for
refund of Excise Taxes with respect to which the Corporation has
made a Gross-Up Payment and such refund claim is allowed by the
IRS or by the final judgment of a court of competent
jurisdiction, Executive shall endorse the refund check payable to
the Corporation and shall send the refund check to the
Corporation not later than five (5) days after receipt from the
IRS.
               (4)  If the Corporation designates a Tax
Representative, the Corporation shall pay all of his or her
professional fees and expenses and hold Executive harmless from
any claims in connection therewith.  The Tax Representative shall
keep Executive timely informed of all significant developments in
the Excise Tax matter and shall send to Executive copies of all
correspondence relating thereto.
               (5)  Notwithstanding anything herein to the
contrary, if the Corporation is in material breach of any of its
obligations pursuant to this Agreement, the Corporation's rights
pursuant to this Subsection 7(e) shall be extinguished and
Executive shall have the right to revoke any power of attorney
executed pursuant to this Subsection 7(e).

     8.   No Obligation to Mitigate Damages.  The Executive shall
not be obligated to mitigate any damages by seeking other
employment or otherwise, and no amount  payable hereunder and no
benefit or service credit for benefits shall be reduced in the
event that the Executive shall accept alternative employment.

     9.   Benefits Payable Only From Corporate Assets.
          (a)  No Trust.  Nothing contained in this Agreement,
and no action taken pursuant to its provisions by either party
hereto shall create, or be construed to create, a trust of any
kind, or a fiduciary relationship between the Corporation and the
Executive or his or her Beneficiary.  
          (b)  Executive's Status as Unsecured General Creditor. 
The payment of any benefits hereunder to the Executive or his or

<PAGE>
her Beneficiary shall be made from assets which shall continue,
for all purposes, to be a part of the general assets of the
Corporation; no person shall have or acquire any interest in such
assets by virtue of the provisions of this Agreement.  To the
extent that the Executive or his or her Beneficiary acquires a
right to receive payments from the Corporation under the
provisions hereof, such right shall be no greater than the right
of any unsecured general creditor of the Corporation.
          (c)  Recovery of Cost of Providing Benefits.  In the
event that, in its discretion, the Corporation purchases an
insurance policy insuring the life of the Executive to enable the
Corporation to recover, in whole or in part, the cost of
providing any benefits hereunder, neither the Executive nor his
or her Beneficiary under this Agreement shall have or acquire any 
rights whatsoever therein.  The Corporation shall be the sole
owner and beneficiary of any such policy and, as such, shall
possess and may exercise all incidents of ownership therein.

     10.  Determination of Benefits and Claims Procedure.  The
Corporation shall make all determinations as to rights to
benefits under this Agreement.  Subject to and in compliance with
the specific procedures contained in the applicable regulations
promulgated under the Employee Retirement Income Security Act of
1974, as amended:  (i) any decision by the Corporation denying a
claim for benefits under this Agreement by the Executive or his
or her Beneficiary shall be stated in writing by the Corporation
and delivered or mailed to the claimant; (ii) each such notice
shall set forth the specific reasons for the denial, written to
the best of the Corporation's ability in a manner that may be
understood without legal or actuarial counsel; and (iii) the
Corporation shall afford a reasonable opportunity to the claimant
whose claim for benefits has been denied for a review of the
decision denying such claim.

     11.  Non-exclusivity of Rights.  Nothing in this Agreement
shall prevent or limit the Executive's continuing or future
participation in any benefit, bonus, incentive or other plan or
program provided by the Corporation or any Affiliated Companies
and for which the Executive may qualify, nor shall anything
herein limit or otherwise affect such rights as the Executive may
have under any other agreements with the  Corporation or any
Affiliated Companies.  Amounts which are vested benefits or which
the Executive is otherwise entitled to receive under any plan or
program of the Corporation or any Affiliated Companies shall be
payable in accordance with the terms of such plan or program.

     12.  Full Settlement.  After a Change of Control, the
Corporation's obligation to make the payments provided for herein
and otherwise to perform its obligations hereunder shall not be
affected by any circumstances, including, without limitation, any
set-off, counterclaim, recoupment, defense or other right which
the Corporation may have against the Executive or others.  Unless

<PAGE>
it is finally determined by a court of competent jurisdiction
after all available appeals that the Corporation has validly
terminated the Executive's employment for Cause, the Corporation
agrees to pay, to the full extent permitted by law, all legal
fees and expenses which the Executive may reasonably incur as a
result of any contest (regardless of the outcome thereof) by the
Corporation or others of the validity or enforceability of, or
liability under, any provision of this Agreement or any guarantee
of performance thereof, plus, in each case, interest compounded
quarterly, on the total unpaid amount determined be payable
hereunder, such interest to be calculated on the basis of the
prime commercial lending rate announced by Mercantile Bank, N.A.
in effect from time to time, for the period commencing on  the
date of such contest and ending on the date on which the
Corporation shall pay such amount.

     13.  Covenants.
          (a)  Non-Competition.
               (1)  Executive recognizes that during the course
of Executive's employment with the Corporation, Executive has
been and will be instructed about and become acquainted with
confidential information of the Corporation, including, without
limitation, customer lists, methods of sales, the existence and
contents and terms of this Agreement, methods of sales
procurement, sales procurement techniques, sales procedures and
equipment/supply information, equipment and supply acquisition
procedures and processes and sources, customer evaluation
procedures, customer maintenance and supply maintenance
procedures and corresponding information relating to persons,
firms and corporations which are or may become customers of the
Corporation and, further, companies from which the Corporation
obtains various products and supplies for sale, resale and
distribution to customers of the Corporation.  This confidential
information further includes, but is not limited to, customer
identity, supplier identity and terms, purchase terms, sales
techniques, purchase conditions and rates, customer needs,
billing procedures and processes, contacts and customer
information.  Further, Executive agrees and acknowledges that the
development and assemblage and maintenance of the customer base
of the Corporation has taken extraordinary time, money,
resources, training, and effort by the Corporation and its
employees.
               (2)  Executive agrees that he or she will not
during the Term of Employment and for a period of two (2) years
following cessation of his or her employment at the Corporation
("Restricted Period"), for any cause or reason, directly or
indirectly:
                    (A)  engage in any business in competition
with the Corporation and its Affiliates or supply and sell to
present customers, former customers and prospects of the
Corporation and its Affiliates; or


<PAGE>
                    (B)  own, manage, operate, control, advise,
be employed by, consult, or materially participate in, or be
materially involved in any manner with the ownership, management,
operation or control of, individually or through any other entity
or device, any business that competes with the business then
conducted by the Corporation or any Affiliate; provided, however,
that mere ownership as an investor of not more than five percent
(5%) of the securities of a corporation or other business
enterprise shall not in and of itself be deemed to violate this
Section 13(b)(2)(B).
          (b)  Nondisclosure of Confidential Information.
               (1)  Executive will not, except as authorized by
the Corporation in writing, during or at any time after the
termination of Executive's employment with the Corporation,
directly or indirectly, use for himself or herself or others, or
disclose, communicate, divulge, furnish to, or convey to any
other person, firm, or corporation, any secret or confidential
information, knowledge or data of the Corporation or that of
third parties obtained by Executive during the period of his or
her employment with the Corporation.  Such information, knowledge
or data includes, without limitation, the following:
                    (A)  Secret or confidential matters of a
technical nature such as, but not limited to, methods, know-how,
formulations, compositions, processes, discoveries, machines,
inventions, computer programs, and similar items or research
projects involving such items,
                    (B)  Secret or confidential matters of a
business nature such as, but not limited to, marketing policies
or strategies, information about costs, price lists, purchasing
and purchasing policies, profits, market, sales or lists of
customers, customer history information, and
                    (C)  Secret or confidential matters
pertaining to future developments such as, but not limited to,
research and development or future marketing or merchandising.
               (2)  Executive, upon termination of his or her
employment with the Corporation, or at any other time upon the
Corporation's request, shall deliver promptly to the Corporation
all manuals, letters, notes, notebooks, reports, formulations,
computer programs and similar items, memoranda, lists of
customers, customer history information and all other materials
and copies thereof relating in any way to the Corporation's
business and in any way obtained by Executive during the term of
employment with the Corporation which are in his or her
possession or under his or her control; and Executive will not
make or retain any copies of any of the foregoing and will so
represent to the Corporation upon termination of his or her
employment.
          (c)  Inducement.
               (1)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
use any confidential information for the purposes of inducing or
attempting to induce any present, former, or prospective customer

<PAGE>
of the Corporation or its Affiliates to become a customer of
Executive or any person, firm, or corporation, or business
association with which Executive is affiliated in any capacity
with respect to the markets supplied by the Corporation or its
Affiliates.
               (2)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
directly or indirectly solicit for employment or employ any of
the Corporation's employees to work for Executive or any business
association with which/whom Executive is affiliated, or to work
for any other company in the markets supplied by the Corporation
or its Affiliates.
          (f)  Interest of Parties.  Executive agrees that the
duration of the limitations set forth in this Section 13 are
reasonable under the circumstances, considering Executive's
position with the Corporation and other relevant factors, and
that this will not constitute a serious handicap to Executive in
securing future employment.
          (g)  Disclosure to Corporation.  Executive shall
promptly communicate and disclose to the Corporation all
information, observations and data obtained by Executive in the
course of Executive's employment.  All written materials, records
and documents made by Executive or coming into Executive's
possession during the Term of Employment concerning any
inventions, products, processes or equipment, manufactured, used,
developed, investigated or considered by the Corporation or any
Affiliated Companies shall be the property of the Corporation,
and upon termination of the Term of Employment, or upon request
of the Corporation during the Term of Employment,  Executive
shall promptly deliver the same to the Corporation.  Executive
agrees to render to the Corporation such reports of the
activities of the business undertaken by Executive or conducted
under Executive's direction during the Term of Employment as the
Corporation may reasonably request.
          (h)  Inventions.
               (1)  Executive shall promptly communicate and
disclose in writing to the Corporation all those inventions and
developments whether patentable or not, as well as patents and
patent applications (hereinafter collectively called
"Inventions"), made, conceived, developed or purchased by
Executive, or under which Executive acquires the right to grant
licenses or to become licensed, alone or jointly with others,
during the Term of Employment, which have arisen or may arise out
of Executive's employment, or relate to any matters pertaining
to, applicable to, or useful in connection with, the business or
affairs of the Corporation or any Affiliated Companies.  All of
Executive's right, title and interest in, to and under all such
inventions, licenses and rights to grant licenses shall be the
sole property of the Corporation.  Any such inventions disclosed
to anyone by Executive within one (1) year after the termination



<PAGE>
of the Term of Employment for any cause whatsoever shall be
deemed to have been made or conceived by Executive during the
Term of Employment.
               (2)  As to all such inventions, Executive shall,
upon request of the Corporation, during the Term of Employment or
thereafter:
                    A.   Execute all documents which the
               Corporation shall deem necessary or proper to
               enable it to establish title to such inventions,
               or other rights, and to enable it to file and
               prosecute applications for letters patent of the
               United States and any foreign country; and
                    B.   Do all things (including the giving of
               evidence in suits and other proceedings) which the
               Corporation shall deem necessary or proper to
               obtain, maintain or to assert patents for any and
               all such inventions or to assert its rights in any
               inventions not patented.
All expenses incident to any action required by the Corporation
or taken on its behalf pursuant to the provisions of this
paragraph shall be borne by the Corporation including without
limitation a reasonable payment for Executive's time and expenses
involved in case he or she is not then in its employ.
          (i)  Litigation.  Executive agrees that during the Term
of Employment or thereafter, Executive shall do all things,
including the giving of evidence in suits and other proceedings,
which the Corporation shall deem necessary or proper to obtain,
maintain or assert rights accruing to the  Corporation during the
Term of Employment and in connection with which Executive has
knowledge, information or expertise.  All reasonable expenses
incurred by Executive during the Term of Employment or thereafter
in fulfilling the duties set forth in this Section, shall be
reimbursed by the Corporation to the full extent legally
appropriate including, without limitation, a reasonable payment
for Executive's time in the event this Agreement has terminated
prior to the time Executive renders such assistance, advice and
counsel.

     14.  Equity.  The parties hereto agree that the services to
be rendered by Executive are special, unique and of an
extraordinary character.  In the event of the breach by Executive
of any of the provisions of this Agreement, the Corporation, in
addition and as a supplement to such other rights and remedies as
may exist in its favor, may apply to any court of law or equity
having jurisdiction to enforce the specific performance of this
Agreement, and/or may apply for injunctive relief against any act
which would violate any of the provisions of this Agreement.

     15.  Effect on Prior Agreements.  This Agreement shall
supersede and replace any and all prior employment agreements
entered into between Executive and the Corporation or any
Affiliated Company, including but not limited to that certain

<PAGE>
Employment Agreement dated February 2, 1992.  This Agreement
contains the entire understanding of the parties hereto with
respect to the subject matter hereof.

     16.  No Assignment.
          (a)  This Agreement is personal to the Executive and
without the prior written consent of the Corporation shall not be
assignable by the Executive other than by will or the laws of
descent and distribution.  This Agreement shall inure to the
benefit of and be enforceable by the Executive's legal
representatives and Beneficiary.
          (b)  This Agreement shall inure to the benefit of and
be binding upon the Corporation and its successors.  The
Corporation shall require any successor to all or substantially
all of the business and/or assets of the Corporation, whether
direct or indirect, by purchase, merger, consolidation,
acquisition of stock, or otherwise, by an agreement in form and
substance satisfactory to the Executive, expressly to assume and
agree to perform this Agreement in the same manner and to the
same extent as the Corporation would be required to perform if no
such succession had taken place.

     17.  Severability.  The invalidity or unenforceability of
any provision of this Agreement shall not affect the validity or
enforceability of any other provision of this Agreement, and this
Agreement shall be construed in all respects as if such invalid
or unenforceable provision or clause were omitted.

     18.  Miscellaneous.
          (a)  This Agreement shall be governed by and construed
in accordance with the laws of the State of Missouri, without
reference to principles of conflict of laws.  The captions of
this Agreement are not part of the provisions hereof and shall
have no force or effect.  This Agreement may not be amended or
modified other than by a written agreement executed by the
parties hereto or their respective successors and legal
representatives.
          (b)  In the event that litigation is required to
enforce any provision of this Agreement, subject to the
provisions of Section 12 hereof, the prevailing party shall be
entitled to reasonable attorneys fees.












<PAGE>

          (c)  All notices and other communications hereunder
shall be in writing and shall be given by hand delivery to the
other party or by registered or certified mail, return receipt
requested, postage prepaid, addressed as follows:
          
          If to the Executive:

               Alyn V. Essman
               3 Vouga Lane
               Frontenac, MO 63131-2605


          If to the Corporation:

               Consumer Programs, Incorporated
               1706 Washington Avenue
               St. Louis, Missouri  63103

               Attention:  Russ Isaak, President

or to such other address as either party shall have furnished  to
the other in writing in accordance herewith.  Notice and
communications shall be effective when actually received by the
addressee.
          (d)  This Agreement contains the entire understanding
of the parties hereto with respect to the subject matter hereof.
          (e)  The Corporation may withhold from any amounts
payable under this Agreement such federal, state or local taxes
as shall be required to be withheld pursuant to any applicable
law or regulation.
     
     IN WITNESS WHEREOF, the parties hereto have executed this
Agreement in duplicate, all as of the day and year first above
written.

                         CONSUMER PROGRAMS INCORPORATED


                         By /s/ Russell Isaak              
                            -------------------------------
                                President



                         By /s/ Alyn V. Essman               
                            -------------------------------
                                Alyn V. Essman
                                Chairman of the Board and
                                Chief Executive Officer




                                                    EXHIBIT (10.3)



                       MATERIAL CONTRACT




Employment Contract - Russell H. Isaak








































<PAGE>
                      EMPLOYMENT AGREEMENT
                      --------------------


     AGREEMENT, dated February 5, 1995, between CONSUMER PROGRAMS
INCORPORATED, a Missouri corporation (the "Corporation"), and
Russell H. Isaak (the "Executive").

     WHEREAS, the Corporation currently employs the Executive in
the capacity of President, and the Executive is one of the key
executives of the Corporation and its parent corporation, CPI
Corp.;

     WHEREAS, there is much competition for the type of business
performed by the Corporation in the locales in which the
Corporation operates, and the Corporation and Executive
acknowledge that the Corporation is active in the product markets
in which it competes;

     WHEREAS, Executive, during his or her employment, has been
and will be entrusted with confidential information;

     WHEREAS, Executive and the Corporation recognize and
acknowledge that, to ensure the continued growth and stability of
the Corporation, it is necessary to obtain an agreement from
Executive not to compete with the Corporation and not to disclose
confidential information of the Corporation; and

     WHEREAS, the Corporation desires that the Executive continue
in the employ of the Corporation as a result of his or her
experience with the Corporation and his or her potential for
making future contributions to the Corporation, and the Executive
is willing to make a commitment to remain in such employ upon the
terms and subject to the conditions of this Agreement.

     NOW, THEREFORE, in consideration of the mutual promises
contained herein and other good and valuable consideration, the
parties hereto hereby agree as follows:

     1.   Definitions.  For purposes of this Agreement:
          (a)  "Affiliated Companies" shall mean any corporation
(or other business entity) controlling, controlled by or under
common control with the Corporation.
          (b)  "Beneficiary" shall mean the person designated in
writing by the Executive as his or her beneficiary under this
Agreement, or in the absence of such designation, his or her
estate.
          (c)  "Cause" shall mean:
               (1)  prior to a Change of Control, (i) conduct or
activity of the Executive materially detrimental to the
Corporation's reputation or business (including financial)
operations; (ii) gross or habitual neglect or breach of duty or

<PAGE>
misconduct of the Executive in discharging the duties of his or
her position; or (iii) prolonged absence by the Executive from
his or her duties (other than on account of illness or
disability) without the consent of the Corporation.
               (2)  after a Change of Control, (i) an act or acts
of dishonesty on the Executive's part which are intended to
result in his or her substantial personal enrichment at the
expense of the Corporation; (ii) any material violation by the
Executive of his or her obligations and covenants pursuant to
this Agreement which is demonstrably willful and deliberate on
the Executive's part and which results in material injury to the
Corporation; or (iii) the conviction of Executive of a felony or
of a crime involving moral turpitude.
          (d)  A "Change of Control" shall mean a change in
control of a nature that would be required to be reported in
response to Item 1(a) of the Current Report on Form 8-K, as in
effect on the date hereof, pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934, as amended ("Exchange Act") or
would have been required to be so reported but for the fact that
such event had been "previously reported" as that term is defined
in Rule 12b-2 of Regulation 12B of the Exchange Act unless the
transactions that give rise to the change in control are approved
or ratified by a majority of the members of the Incumbent Board
of CPI Corp. who are not employees of the Corporation; provided
that, without limitation, notwithstanding anything herein to the
contrary, such a change in control shall be deemed to have
occurred if (a) any Person is or becomes the beneficial owner (as
defined in Rule 13d-3 under the Exchange Act), directly or
indirectly, of securities of CPI Corp. representing 40% or more
of the combined voting power of CPI Corp.'s then outstanding
securities ordinarily (apart from rights accruing under special
circumstances) having the right to vote at elections of 
directors ("Voting Securities"), (b) individuals who constitute
the Board of CPI Corp. on the date hereof (the "Incumbent Board")
cease for any reason to constitute at least a majority thereof,
provided that any person becoming a director subsequent to the
date hereof whose election, or nomination for election by CPI
Corp.'s shareholders, was approved by a vote of at least
three-quarters of the directors comprising the Incumbent Board
(either by a specific vote or by approval of the proxy statement
of CPI Corp. in which such person is named as a nominee for
director, without objection to such nomination) shall be, for
purposes of this clause (b), considered as though such person
were a member of the Incumbent Board, or (c) approval by the
stockholders of CPI Corp. of a reorganization, merger or
consolidation, in each case, with respect to which persons who
were the stockholders of CPI Corp. immediately prior to such
reorganization, merger or consolidation do not, immediately
thereafter, own, directly or indirectly, more than 50% of the
combined voting power entitled to vote generally in the election
of directors of the reorganized, merged or consolidated company's
then outstanding voting securities, or a liquidation or

<PAGE>
dissolution of CPI Corp. or of the sale of all or substantially
all of the assets of CPI Corp.  For purposes of this Agreement,
the term "Person" shall mean and include any individual,
corporation, partnership, group, association or other "person," 
as such term is used in Section 14(d) of the Exchange Act, other
than CPI Corp., the Corporation or an Affiliated Company or any
employee benefit plan(s) sponsored or maintained by the
Corporation or any Affiliated Company.
          (e)  "Code" shall mean the Internal Revenue Code of
1986, as may be amended from time to time.
          (f)  "Continuing Directors" shall have the meaning set
forth in Paragraph 3(G) of Article Ten of CPI Corp.'s Certificate
of Incorporation.
          (g)  "Fiscal Year" shall mean the Fiscal Year of the
Corporation.
          (h)  "Permanent Disability" shall mean the inability of
Executive to perform the services contemplated by Section 4
hereof for a period of at least one hundred eighty (180)
consecutive calendar days or for thirty-five (35) weeks (whether
or not consecutive) in any twelve (12) month period on account of
any sickness, injury or other infirmity or disability.
          (i)  "Retirement" shall mean the Executive's voluntary
or involuntary termination of employment with the Corporation
except for termination on account of (A) Cause as defined in
Subsection 6(b) hereof, (B) death or (C) Permanent Disability
before attaining age sixty-five (65).
          (j)  "Term of Employment" shall have the meaning set
forth in Section 3 hereof.
          (k)  "Vesting Percentage" shall mean the percentage of
Supplemental Retirement Benefits, death benefits, and disability
benefits in which Executive has a nonforfeitable interest (except
in the event of termination for Cause) based upon the number of
Years of Service Executive has completed, determined as follows:

<TABLE>
<CAPTION>
     Completed Years of Service               Vesting Percentage 
                 <S>                              <C>
                  0                                 0%
                  1                                10%
                  2                                20%
                  3                                30%
                  4                                40%
                  5                                50%
                  6                                60%
                  7                                70%
                  8                                80%
                  9                                90%
                 10                               100%
</TABLE>



<PAGE>
Notwithstanding anything herein to the contrary, if Executive's
employment with the Corporation terminates following a Change of
Control, unless such termination is for Cause, for purposes of
Subsections 5(g), 5(h), and 5(i) of this Agreement Executive
shall be deemed to have completed ten (10) Years of Service and
his or her Vesting Percentage shall be deemed to be 100%.
          (l)  "Year of Service" shall mean any Fiscal Year
during which the Executive has worked for the Corporation at
least one thousand (1,000) hours, including Fiscal Years prior to
the effective date of this Agreement.

     2.   Employment.  The Corporation hereby employs and engages
the services of the Executive as one of its key executives
initially in the position of President of the Corporation and its
parent corporation, CPI Corp. for the Term of Employment set
forth in Section 3.  The Executive agrees to serve the
Corporation for the Term of Employment as provided herein.

     3.   Term of Employment.  The Executive's Term of Employment
shall be a period commencing on the date hereof and ending one
(1) year thereafter; provided, however, that upon the expiration
of the aforesaid period (the "Expiration Date") and upon each
anniversary of the Expiration Date, the Term of Employment shall
automatically be extended for an additional one (1) year period
unless Executive or the Corporation notifies the other in writing
at least sixty (60) days prior to the commencement of such one
(1) year period of an intention to terminate this Agreement. 
Notwithstanding anything herein to the contrary, the Term of
Employment shall terminate upon Executive's death or Permanent
Disability as set forth in subsection 6(a) hereof or upon the
Corporation's termination of Executive's employment for Cause
pursuant to subsection 6(b) hereof.

     4.   Position and Duties.
          (a)  Prior to a Change of Control, during the Term of
Employment, the Executive shall serve the Corporation in such
capacity as the Corporation may determine.  After a Change of
Control, during the Term of Employment, the Executive's position,
authority and responsibilities, the type of work he or she is
asked to perform, and the status and stature of the people with
whom he or she is asked to work, shall be comparable to that
existing with respect to the Executive as of the date immediately
prior to the Change of Control, and after a Change of Control the
Executive's services shall be performed at the location where the
Executive was employed as of the date immediately prior to the
Change of Control, or at such other location as may be mutually
agreed between the Corporation and the Executive.
          (b)  The Executive agrees to devote his or her full
business time during normal business hours to the business and
affairs of the Corporation (except as otherwise provided herein)
and to use his or her best efforts to promote the interests of


<PAGE>
the Corporation and its Affiliated Companies and to perform
faithfully and efficiently the responsibilities assigned to
him or her in accordance with the terms of this Agreement to the
extent necessary to discharge such responsibilities, except for
(i) service on corporate, civic or charitable boards or
committees not significantly interfering with the performance of
such responsibilities and (ii) periods  of vacation and sick
leave to which he or she is entitled.  It is expressly understood
and agreed that the Executive's continuing service on any boards
and committees with which he or she shall be connected, as a
member or otherwise, as of the date hereof, or any such service
approved by the Corporation during the Term of Employment, shall
not be deemed to interfere with the performance of the
Executive's services to the Corporation pursuant to this
subparagraph 4(b).

     5.   Compensation and Other Conditions of Employment.
          (a)  Base Salary.  During the Term of Employment, the
Executive shall receive an annual base salary (the "Base
Salary"), in equal installments payable weekly or at such other
intervals as salary is normally paid by the Corporation to its
employees, at an annual rate established by the Corporation and
any Affiliated Companies as of the date hereof.  The Base Salary
shall be reviewed at least once each year and may be increased at
any time and from time to time by action of the Board of
Directors of CPI Corp., any committee thereof or any individual
having authority to take such action, in accordance with the
Corporation's regular practices.  Any increase in the Base Salary
shall not serve to limit or reduce any other obligation of the
Corporation hereunder, and after such increase the Base Salary
shall not be reduced from such increased level.   
          (b)  Annual Bonus.  After a Change of Control, in
addition to the Base Salary, the Executive shall be awarded for
each Fiscal Year during the Term of Employment an annual bonus (the
"Annual Bonus") (pursuant to any bonus plan or program of the
Corporation, any incentive plan or program of the Corporation, or
otherwise) in cash at least equal to the highest bonus paid or
payable to the Executive in respect of any of the Fiscal Years
during the three Fiscal Years immediately prior to the date of
the Change of Control.  Prior to a Change of Control, the amount
of the Executive's Annual Bonus shall be determined in accordance
with the Corporation's regular practice.
          (c)  Other Compensation Plans.  After a Change of
Control, in addition to the Base Salary and Annual Bonus payable
as hereinabove provided, during the Term of Employment, the
Executive shall be entitled to participate in all other
compensation plans and programs, including, without limitation,
savings plans, stock option plans, and retirement plans of the
Corporation and its Affiliated Companies (collectively, the
"Savings Plans"), on a basis at least equivalent to that provided
by the Corporation and its Affiliated Companies to the Executive
under such programs immediately prior to the date of the Change

<PAGE>
of Control.  Prior to a Change of Control, the Executive's
entitlement to participate in the Savings Plans shall be
determined in accordance with the Corporation's  regular
practice.  Prior to a Change of Control, nothing herein shall be
construed to prevent the Corporation from amending or altering
any such plans in accordance with the terms thereof.  All
agreements between the Corporation and the Executive existing on
the date hereof providing for special pension, retirement or
similar benefits are continued by this Agreement.
          (d)  Benefit Plans.  After a Change of Control, during
the Term of Employment, the Executive, his or her spouse, or his
or her dependents, as the case may be, shall be entitled to
receive all amounts which he or she, his or her spouse or his or
her dependents are or would have been entitled to receive as
benefits under all other benefit plans of the Corporation and its
Affiliated Companies, including, without limitation, medical,
dental, disability, group life, accidental death and travel
accident insurance plans and programs (collectively, the "Benefit
Plans") on a basis at least as favorable to the Executive as on
the date immediately prior to the date of the Change of Control. 
Prior to a Change of Control, the Executive's and such other
persons' entitlement to participate in the Benefit Plans shall be
determined in accordance with the Corporation's regular practice.
          (e)  Expenses.  During the Term of Employment, the
Executive shall be entitled to receive prompt reimbursement for
all reasonable expenses incurred by the Executive in accordance
with the regular policies and procedures of the Corporation.
          (f)  Office and Support Staff.  After a Change of
Control the Executive shall be entitled to an office or offices
of a size and with furnishings and other appointments, and to
secretarial and other assistance, at least equal to those
provided to the Executive as of the date immediately prior to the
date of the Change of Control.
          (g)  Death Benefits.  In the event of Executive's death
after completion of at least ten (10) Years of Service, unless
(1) Executive's employment with the Corporation was terminated
for Cause or (2) Executive (or his or her Beneficiary) is
entitled to receive Supplemental Retirement Benefits pursuant to
subsection 5(i), the Corporation shall pay to Executive's
Beneficiary an annual death benefit equal to forty percent (40%)
(but not to exceed $100,000) of Executive's annual Base Salary
(as defined in subsection 5(a) hereof) for the Fiscal Year of his
or her termination of employment with the Corporation in equal
monthly installments commencing with the month following the
month of Executive's death and ending with the later of (i) the
month in which Executive would have reached age sixty-five (65)
or (ii) the one-hundred twentieth (120th) month following the
month of Executive's death.  In the event that Executive dies
before age 65 but has not completed at least ten (10) Years of
Service with the Corporation, death benefits shall be reduced to
an amount equal to the benefits determined under the preceding
sentence multiplied by the Vesting Percentage applicable to
Executive.
<PAGE>
          (h)  Disability Benefits.  In the event of Executive's
Permanent Disability prior to attaining age 65 and prior to
termination of employment with the Corporation, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive annual disability
benefits equal to forty percent (40%) (but not to exceed
$100,000) of Executive's annual Base Salary for the Fiscal Year
in which the Executive terminated employment with the
Corporation, payable in equal monthly installments, commencing
with the month following the  month in which Executive terminated
employment as a result of Permanent Disability and ending on the
earlier of (i) the month in which Executive reaches age 65 or
(ii) the month of his or her death.  In the event that at the
time of Permanent Disability Executive has not completed at least
ten (10) Years of Service, the disability benefits shall be
reduced to an amount equal to the benefits determined under the
preceding sentence multiplied by the Vesting Percentage
applicable to Executive.  Disability benefits pursuant to this
subsection (h) shall be reduced by any amounts paid to Executive
under the Corporation's long-term disability insurance policy,
but shall not be reduced for any payments received by Executive
from Social Security or from any disability insurance coverage
individually owned by Executive.
          (i)  Supplemental Retirement Benefits.
               (1)  In the event of Executive's Retirement after
completion of at least ten (10) Years of Service, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive retirement benefits
for ten (10) years in an annual amount equal to forty percent
(40%) (but not to exceed $100,000) of Executive's annual Base
Salary for the Fiscal Year of his or her Retirement
("Supplemental Retirement Benefits").  In the event of
Executive's Retirement before completion of ten (10) Years of
Service, Corporation shall pay Executive retirement benefits on
the same terms as set forth in the preceding sentence except that
retirement benefits shall be reduced to an amount equal to
Supplemental Retirement Benefits multiplied by the Vesting
Percentage.
               (2)  Supplemental Retirement Benefits shall be
payable in one hundred twenty (120) equal monthly installments
commencing with the month following the later of (i) the month of
Executive's Retirement or (ii) the month during which Executive
reaches age sixty-five (65).  If Executive dies prior to the end
of the one hundred twenty (120) month period during which
Supplemental Retirement Benefits are payable, Supplemental
Retirement Benefits shall be payable during the remainder of such
120-month period to his or her Beneficiary.
               (3)  Notwithstanding anything herein to the
contrary, in the event of Executive's termination of employment
with the Corporation prior to attaining age 65 as a result of
Permanent Disability, if Executive attains age 65 and his or her
employment with the Corporation was not terminated for Cause, the

<PAGE>
Corporation shall pay to Executive the Supplemental Retirement
Benefits set forth in this Subsection 5(i) in accordance with
Executive's Vesting Percentage, commencing as of the month
following the month in which Executive attains age 65; provided,
however, that any Supplemental Retirement Benefits paid pursuant
to this  sentence shall be reduced by any amounts paid to
Executive under the Corporation's long-term disability insurance
policy (but shall not be reduced for any payments received by
Executive from Social Security or from any disability insurance
coverage individually owned by Executive) for the same period.
          (j) Survivability of Death and Supplemental Retirement
Benefits.  In the event of Executive's Retirement or death,
Executive's entitlement to death benefits pursuant to Subsection
5(g) hereof and Supplemental Retirement Benefits pursuant to
Subsection 5(i) hereof shall survive the Term of Employment and
Executive or his or her Beneficiary shall be entitled to such
death benefits and Supplemental Retirement Benefits based on the
same terms and conditions as would have been applicable had his
or her death or Retirement, as the case may be, occurred during
the Term of Employment.

     6.   Termination of Employment.
          (a)  Death or Permanent Disability.  Except for the
obligations of the Corporation set forth in this Subsection 6
(a), this Agreement shall terminate automatically upon the
Executive's death or Permanent Disability.  In the event of such
termination, the Corporation shall pay to the Executive's
Beneficiary or, in the event of Permanent Disability, the
Executive or his or her legal representative, all benefits and
Base Salary accrued through the date of termination, including,
without limitation, amounts payable under any plan referred to in
Subsection 5(d) plus any benefits to which Executive may be
entitled pursuant to Subsection 5(g), Subsection 5(h) or
Subsection 5(i) hereof.
          (b)  Cause.  The Corporation may terminate the
Executive's employment for Cause.  If the Executive's employment
is terminated for Cause, the Corporation shall pay the Executive
his or her full accrued Base Salary through the effective date of
the termination of his or her employment (which shall be no
earlier than the date of receipt of notice thereof) at the rate
in effect at the time of such termination, and the Corporation
shall have no further obligations to the Executive under this
Agreement.
          (c)  Notification Prior to One Year Extension.  Either
Executive or the Corporation may terminate this Agreement by
notifying the other party in writing of an intention to do so at
least sixty (60) days prior to the commencement of a one-year
extension period described in Section 3 hereof.
          (d)  Payments for Involuntary Termination Without
Cause.



<PAGE>
               (1)  If prior to a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall pay Executive during the 24-month period
following such involuntary termination of employment an amount
equal to 200% of Base Salary for the Fiscal Year of termination,
payable in equal weekly installments or at such other intervals
as salary is normally paid by the Corporation to its employees. 
The payment pursuant to this Subsection 6(d)(1) and any payments
to which Executive may be entitled pursuant to Subsections 5(g),
5(h), and 5(i) shall be in full discharge of any claims, actions,
demands or damages of every nature and description which
Executive might have or might assert against the Corporation or
any Affiliated Company in connection with or arising from the
termination of Executive's employment or the termination of this
Agreement.
               (2)  If following a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to Subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall, at the time of such involuntary
termination, make a lump sum cash payment to Executive equal to
200% of his or her Base Salary for the Fiscal Year of
termination.  In addition to the payment pursuant to this
Subsection 6(d)(2) and any payments to which Executive may be
entitled pursuant to Subsections 5(g), 5(h) and 5(i), Executive
shall be entitled to all remedies available under this Agreement
or at law in respect of any damages suffered by Executive as a
result of an involuntary termination of employment without Cause.

     7.   Gross-Up For Parachute Tax.
          (a)  General.  In the event that following a Change of
Control Executive becomes entitled to any payments (whether
pursuant to this Employment Agreement or any other plan,
arrangement or agreement) from the Corporation in the nature of
compensation ("Parachute Payments") that in the opinion of a
certified public accounting firm (selected in the manner set
forth in Subsection 7(b)) or that under the provisions of a
notice of assessment from the Internal Revenue Service causes
imposition of the tax under Section 4999 of the Code or any
similar tax that may hereafter be imposed (the "Excise Tax"), the
Corporation shall pay Executive, at the time specified in
Subsection 7(d), the Gross-Up Payment (as determined in
accordance with Subsection 7(c)).
          (b)  Selection of C.P.A.  Within fifteen (15) days
after any termination of Executive's employment following a
Change of Control, the majority of the Continuing Directors as of
the date immediately prior to the Change of Control shall select
a certified public accounting firm (the "C.P.A.") to determine 

<PAGE>
the amount, if any, of the Excise Tax and the amount, if any, of
the Gross-Up Payments.
     (c)  Amount of Gross-Up Payments.
               (1)  The Gross-Up Payments shall be in an amount
such that the net amount retained by Executive with respect to
the Parachute Payments and Gross-Up Payments, after deduction of
any Excise Tax to which the Parachute Payments may be subject and
any federal, state, and local income taxes and Excise Tax upon
the Gross-Up Payments, shall be equal to the gross amount of the
Parachute Payments.
               (2)  For purposes of determining the amount of the
Gross-Up Payments, Executive shall be deemed to pay federal
income taxes at the applicable rate of federal income taxation
for the calendar year in which the Gross-Up Payment is to be made
and state and local income taxes at the applicable rate of
taxation for the calendar year in which the Gross-Up Payment is
to be made.
               (3)  In the event that the Excise Tax is
subsequently determined to exceed the amount taken into account
at the time the Gross-Up Payment is made pursuant to Subsection
7(d)(1) hereof (including any excess attributable to any
Parachute Payments the existence or amount of which could not be
accurately determined at the time of the Gross-Up Payment), the
Corporation shall make an additional Gross-Up Payment in respect
of such excess (plus any interest and addition to tax  payable
with respect to such excess) within fifteen (15) days after the
amount of such excess is determined by the C.P.A. or by the
Internal Revenue Service (the "IRS") in a notice of assessment.
          (d)  Timing of Gross-Up Payments.  Gross-Up Payments
other than Gross-Up Payments pursuant to Subsection 7(c)(3) shall
be paid not later than forty-five (45) days following payment of
any Parachute Payments to which the Gross-Up Payments are
attributable; provided, however, that if the amount of such
Gross-Up Payment or portion thereof cannot be finally determined
on or before such day, the Corporation shall pay to Executive on
such day an estimate, as determined in good faith by the
Corporation, of the minimum amount of such payments and shall pay
the remainder of such payments (together with interest at the
applicable federal rate provided in Section l274(d) of the Code)
as soon as the amount thereof can be determined by the C.P.A.,
but in no event later than forty-five (45) days after payment of
such Parachute Payments.
          (e)  Corporation's Right to Designate Tax
Representative; Assignment of Refund Proceeds.  If the IRS
proposes an assessment of the Excise Tax against Executive or
proposes an additional assessment of Excise Tax in excess of the
amount previously reported by Executive:
               (1)  Executive shall within five (5) days after
receipt from the IRS of notice of the proposed Excise Tax
assessment notify the Corporation in writing and furnish the
Corporation with copies of all correspondence from the IRS
relating to the proposed Excise Tax assessment.

<PAGE>
               (2)  The Corporation shall be authorized to
designate an attorney and/or accountant (the "Tax
Representative") to serve as Executive's exclusive representative
with respect to all proceedings with the IRS relating to the
proposed Excise Tax assessment, including but not limited to
negotiating a settlement or compromise of the proposed Excise Tax
assessment, filing a claim for refund with respect thereto, and
seeking judicial review of any disallowance of a claim for
refund.  Executive hereby agrees to execute an appropriate power
of attorney authorizing the Tax Representative to represent
Executive with respect to the Excise Taxes.  Executive further
agrees to take any other appropriate actions reasonably requested
by the Tax Representative in connection therewith; provided,
however, that the Corporation shall reimburse Executive for any
expenses incurred by Executive as a result of compliance with
such requests.
               (3)  If the Tax Representative files a claim for
refund of Excise Taxes with respect to which the Corporation has
made a Gross-Up Payment and such refund claim is allowed by the
IRS or by the final judgment of a court of competent
jurisdiction, Executive shall endorse the refund check payable to
the Corporation and shall send the refund check to the
Corporation not later than five (5) days after receipt from the
IRS.
               (4)  If the Corporation designates a Tax
Representative, the Corporation shall pay all of his or her
professional fees and expenses and hold Executive harmless from
any claims in connection therewith.  The Tax Representative shall
keep Executive timely informed of all significant developments in
the Excise Tax matter and shall send to Executive copies of all
correspondence relating thereto.
               (5)  Notwithstanding anything herein to the
contrary, if the Corporation is in material breach of any of its
obligations pursuant to this Agreement, the Corporation's rights
pursuant to this Subsection 7(e) shall be extinguished and
Executive shall have the right to revoke any power of attorney
executed pursuant to this Subsection 7(e).

     8.   No Obligation to Mitigate Damages.  The Executive shall
not be obligated to mitigate any damages by seeking other
employment or otherwise, and no amount payable hereunder and no
benefit or service credit for benefits shall be reduced in the
event that the Executive shall accept alternative employment.

     9.   Benefits Payable Only From Corporate Assets.
          (a)  No Trust.  Nothing contained in this Agreement,
and no action taken pursuant to its provisions by either party
hereto shall create, or be construed to create, a trust of any
kind, or a fiduciary relationship between the Corporation and the
Executive or his or her Beneficiary.  
          (b)  Executive's Status as Unsecured General Creditor. 
The payment of any benefits hereunder to the Executive or his or

<PAGE>
her Beneficiary shall be made from assets which shall continue,
for all purposes, to be a part of the general assets of the
Corporation; no person shall have or acquire any interest in such
assets by virtue of the provisions of this Agreement.  To the
extent that the Executive or his or her Beneficiary acquires a
right to receive payments from the Corporation under the
provisions hereof, such right shall be no greater than the right
of any unsecured general creditor of the Corporation.
          (c)  Recovery of Cost of Providing Benefits.  In the
event that, in its discretion, the Corporation purchases an
insurance policy insuring the life of the Executive to enable the
Corporation to recover, in whole or in part, the cost of
providing any benefits hereunder, neither the Executive nor his
or her Beneficiary under this Agreement shall have or acquire any 
rights whatsoever therein.  The Corporation shall be the sole
owner and beneficiary of any such policy and, as such, shall
possess and may exercise all incidents of ownership therein.

     10.  Determination of Benefits and Claims Procedure.  The
Corporation shall make all determinations as to rights to
benefits under this Agreement.  Subject to and in compliance with
the specific procedures contained in the applicable regulations
promulgated under the Employee Retirement Income Security Act of
1974, as amended:  (i) any decision by the Corporation denying a
claim for benefits under this Agreement by the Executive or his
or her Beneficiary shall be stated in writing by the Corporation
and delivered or mailed to the claimant; (ii) each such notice
shall set forth the specific reasons for the denial, written to
the best of the Corporation's ability in a manner that may be
understood without legal or actuarial counsel; and (iii) the
Corporation shall afford a reasonable opportunity to the claimant
whose claim for benefits has been denied for a review of the
decision denying such claim.

     11.  Non-exclusivity of Rights.  Nothing in this Agreement
shall prevent or limit the Executive's continuing or future
participation in any benefit, bonus, incentive or other plan or
program provided by the Corporation or any Affiliated Companies
and for which the Executive may qualify, nor shall anything
herein limit or otherwise affect such rights as the Executive may
have under any other agreements with the  Corporation or any
Affiliated Companies.  Amounts which are vested benefits or which
the Executive is otherwise entitled to receive under any plan or
program of the Corporation or any Affiliated Companies shall be
payable in accordance with the terms of such plan or program.

     12.  Full Settlement.  After a Change of Control, the
Corporation's obligation to make the payments provided for herein
and otherwise to perform its obligations hereunder shall not be
affected by any circumstances, including, without limitation, any
set-off, counterclaim, recoupment, defense or other right which
the Corporation may have against the Executive or others.  Unless

<PAGE>
it is finally determined by a court of competent jurisdiction
after all available appeals that the Corporation has validly
terminated the Executive's employment for Cause, the Corporation
agrees to pay, to the full extent permitted by law, all legal
fees and expenses which the Executive may reasonably incur as a
result of any contest (regardless of the outcome thereof) by the
Corporation or others of the validity or enforceability of, or
liability under, any provision of this Agreement or any guarantee
of performance thereof, plus, in each case, interest compounded
quarterly, on the total unpaid amount determined be payable
hereunder, such interest to be calculated on the basis of the
prime commercial lending rate announced by Mercantile Bank, N.A.
in effect from time to time, for the period commencing on  the
date of such contest and ending on the date on which the
Corporation shall pay such amount.

     13.  Covenants.
          (a)  Non-Competition.
               (1)  Executive recognizes that during the course
of Executive's employment with the Corporation, Executive has
been and will be instructed about and become acquainted with
confidential information of the Corporation, including, without
limitation, customer lists, methods of sales, the existence and
contents and terms of this Agreement, methods of sales
procurement, sales procurement techniques, sales procedures and
equipment/supply information, equipment and supply acquisition
procedures and processes and sources, customer evaluation
procedures, customer maintenance and supply maintenance
procedures and corresponding information relating to persons,
firms and corporations which are or may become customers of the
Corporation and, further, companies from which the Corporation
obtains various products and supplies for sale, resale and
distribution to customers of the Corporation.  This confidential
information further includes, but is not limited to, customer
identity, supplier identity and terms, purchase terms, sales
techniques, purchase conditions and rates, customer needs,
billing procedures and processes, contacts and customer
information.  Further, Executive agrees and acknowledges that the
development and assemblage and maintenance of the customer base
of the Corporation has taken extraordinary time, money,
resources, training, and effort by the Corporation and its
employees.
               (2)  Executive agrees that he or she will not
during the Term of Employment and for a period of two (2) years
following cessation of his or her employment at the Corporation
("Restricted Period"), for any cause or reason, directly or
indirectly:
                    (A)  engage in any business in competition
with the Corporation and its Affiliates or supply and sell to
present customers, former customers and prospects of the
Corporation and its Affiliates; or


<PAGE>
                    (B)  own, manage, operate, control, advise,
be employed by, consult, or materially participate in, or be
materially involved in any manner with the ownership, management,
operation or control of, individually or through any other entity
or device, any business that competes with the business then
conducted by the Corporation or any Affiliate; provided, however,
that mere ownership as an investor of not more than five percent
(5%) of the securities of a corporation or other business
enterprise shall not in and of itself be deemed to violate this
Section 13(b)(2)(B).
          (b)  Nondisclosure of Confidential Information.
               (1)  Executive will not, except as authorized by
the Corporation in writing, during or at any time after the
termination of Executive's employment with the Corporation,
directly or indirectly, use for himself or herself or others, or
disclose, communicate, divulge, furnish to, or convey to any
other person, firm, or corporation, any secret or confidential
information, knowledge or data of the Corporation or that of
third parties obtained by Executive during the period of his or
her employment with the Corporation.  Such information, knowledge
or data includes, without limitation, the following:
                    (A)  Secret or confidential matters of a
technical nature such as, but not limited to, methods, know-how,
formulations, compositions, processes, discoveries, machines,
inventions, computer programs, and similar items or research
projects involving such items,
                    (B)  Secret or confidential matters of a
business nature such as, but not limited to, marketing policies
or strategies, information about costs, price lists, purchasing
and purchasing policies, profits, market, sales or lists of
customers, customer history information, and
                    (C)  Secret or confidential matters
pertaining to future developments such as, but not limited to,
research and development or future marketing or merchandising.
               (2)  Executive, upon termination of his or her
employment with the Corporation, or at any other time upon the
Corporation's request, shall deliver promptly to the Corporation
all manuals, letters, notes, notebooks, reports, formulations,
computer programs and similar items, memoranda, lists of
customers, customer history information and all other materials
and copies thereof relating in any way to the Corporation's
business and in any way obtained by Executive during the term of
employment with the Corporation which are in his or her
possession or under his or her control; and Executive will not
make or retain any copies of any of the foregoing and will so
represent to the Corporation upon termination of his or her
employment.
          (c)  Inducement.
               (1)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
use any confidential information for the purposes of inducing or
attempting to induce any present, former, or prospective customer

<PAGE>
of the Corporation or its Affiliates to become a customer of
Executive or any person, firm, or corporation, or business
association with which Executive is affiliated in any capacity
with respect to the markets supplied by the Corporation or its
Affiliates.
               (2)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
directly or indirectly solicit for employment or employ any of
the Corporation's employees to work for Executive or any business
association with which/whom Executive is affiliated, or to work
for any other company in the markets supplied by the Corporation
or its Affiliates.
          (f)  Interest of Parties.  Executive agrees that the
duration of the limitations set forth in this Section 13 are
reasonable under the circumstances, considering Executive's
position with the Corporation and other relevant factors, and
that this will not constitute a serious handicap to Executive in
securing future employment.
          (g)  Disclosure to Corporation.  Executive shall
promptly communicate and disclose to the Corporation all
information, observations and data obtained by Executive in the
course of Executive's employment.  All written materials, records
and documents made by Executive or coming into Executive's
possession during the Term of Employment concerning any
inventions, products, processes or equipment, manufactured, used,
developed, investigated or considered by the Corporation or any
Affiliated Companies shall be the property of the Corporation,
and upon termination of the Term of Employment, or upon request
of the Corporation during the Term of Employment,  Executive
shall promptly deliver the same to the Corporation.  Executive
agrees to render to the Corporation such reports of the
activities of the business undertaken by Executive or conducted
under Executive's direction during the Term of Employment as the
Corporation may reasonably request.
          (h)  Inventions.
               (1)  Executive shall promptly communicate and
disclose in writing to the Corporation all those inventions and
developments whether patentable or not, as well as patents and
patent applications (hereinafter collectively called
"Inventions"), made, conceived, developed or purchased by
Executive, or under which Executive acquires the right to grant
licenses or to become licensed, alone or jointly with others,
during the Term of Employment, which have arisen or may arise out
of Executive's employment, or relate to any matters pertaining
to, applicable to, or useful in connection with, the business or
affairs of the Corporation or any Affiliated Companies.  All of
Executive's right, title and interest in, to and under all such
inventions, licenses and rights to grant licenses shall be the
sole property of the Corporation.  Any such inventions disclosed
to anyone by Executive within one (1) year after the termination



<PAGE>
of the Term of Employment for any cause whatsoever shall be
deemed to have been made or conceived by Executive during the
Term of Employment.
               (2)  As to all such inventions, Executive shall,
upon request of the Corporation, during the Term of Employment or
thereafter:
                    A.   Execute all documents which the
               Corporation shall deem necessary or proper to
               enable it to establish title to such inventions,
               or other rights, and to enable it to file and
               prosecute applications for letters patent of the
               United States and any foreign country; and
                    B.   Do all things (including the giving of
               evidence in suits and other proceedings) which the
               Corporation shall deem necessary or proper to
               obtain, maintain or to assert patents for any and
               all such inventions or to assert its rights in any
               inventions not patented.
All expenses incident to any action required by the Corporation
or taken on its behalf pursuant to the provisions of this
paragraph shall be borne by the Corporation including without
limitation a reasonable payment for Executive's time and expenses
involved in case he or she is not then in its employ.
          (i)  Litigation.  Executive agrees that during the Term
of Employment or thereafter, Executive shall do all things,
including the giving of evidence in suits and other proceedings,
which the Corporation shall deem necessary or proper to obtain,
maintain or assert rights accruing to the  Corporation during the
Term of Employment and in connection with which Executive has
knowledge, information or expertise.  All reasonable expenses
incurred by Executive during the Term of Employment or thereafter
in fulfilling the duties set forth in this Section, shall be
reimbursed by the Corporation to the full extent legally
appropriate including, without limitation, a reasonable payment
for Executive's time in the event this Agreement has terminated
prior to the time Executive renders such assistance, advice and
counsel.

     14.  Equity.  The parties hereto agree that the services to
be rendered by Executive are special, unique and of an
extraordinary character.  In the event of the breach by Executive
of any of the provisions of this Agreement, the Corporation, in
addition and as a supplement to such other rights and remedies as
may exist in its favor, may apply to any court of law or equity
having jurisdiction to enforce the specific performance of this
Agreement, and/or may apply for injunctive relief against any act
which would violate any of the provisions of this Agreement.

     15.  Effect on Prior Agreements.  This Agreement shall
supersede and replace any and all prior employment agreements
entered into between Executive and the Corporation or any
Affiliated Company, including but not limited to that certain

<PAGE>
Employment Agreement dated February 2, 1992.  This Agreement
contains the entire understanding of the parties hereto with
respect to the subject matter hereof.

     16.  No Assignment.
          (a)  This Agreement is personal to the Executive and
without the prior written consent of the Corporation shall not be
assignable by the Executive other than by will or the laws of
descent and distribution.  This Agreement shall inure to the
benefit of and be enforceable by the Executive's legal
representatives and Beneficiary.
          (b)  This Agreement shall inure to the benefit of and
be binding upon the Corporation and its successors.  The
Corporation shall require any successor to all or substantially
all of the business and/or assets of the Corporation, whether
direct or indirect, by purchase, merger, consolidation,
acquisition of stock, or otherwise, by an agreement in form and
substance satisfactory to the Executive, expressly to assume and
agree to perform this Agreement in the same manner and to the
same extent as the Corporation would be required to perform if no
such succession had taken place.

     17.  Severability.  The invalidity or unenforceability of
any provision of this Agreement shall not affect the validity or
enforceability of any other provision of this Agreement, and this
Agreement shall be construed in all respects as if such invalid
or unenforceable provision or clause were omitted.

     18.  Miscellaneous.
          (a)  This Agreement shall be governed by and construed
in accordance with the laws of the State of Missouri, without
reference to principles of conflict of laws.  The captions of
this Agreement are not part of the provisions hereof and shall
have no force or effect.  This Agreement may not be amended or
modified other than by a written agreement executed by the
parties hereto or their respective successors and legal
representatives.
          (b)  In the event that litigation is required to
enforce any provision of this Agreement, subject to the
provisions of Section 12 hereof, the prevailing party shall be
entitled to reasonable attorneys fees.












<PAGE>

          (c)  All notices and other communications hereunder
shall be in writing and shall be given by hand delivery to the
other party or by registered or certified mail, return receipt
requested, postage prepaid, addressed as follows:
          
          If to the Executive:

               Russell H. Isaak
               14538 Crossway Ct.
               Chesterfield, MO 63017-8014


          If to the Corporation:

               Consumer Programs, Incorporated
               1706 Washington Avenue
               St. Louis, Missouri  63103

               Attention:  Russ Isaak, President

or to such other address as either party shall have furnished  to
the other in writing in accordance herewith.  Notice and
communications shall be effective when actually received by the
addressee.
          (d)  This Agreement contains the entire understanding
of the parties hereto with respect to the subject matter hereof.
          (e)  The Corporation may withhold from any amounts
payable under this Agreement such federal, state or local taxes
as shall be required to be withheld pursuant to any applicable
law or regulation.
     
     IN WITNESS WHEREOF, the parties hereto have executed this
Agreement in duplicate, all as of the day and year first above
written.

                         CONSUMER PROGRAMS INCORPORATED


                         By /s/ Alyn V. Essman             
                            -------------------------------
                                Chairman of the Board
                                and Chief Executive Officer



                         By /s/ Russell H. Isaak               
                            -------------------------------
                                Russell H. Isaak
                                President




                                                    EXHIBIT (10.4)



                       MATERIAL CONTRACT




Employment Contract - Patrick J. Morris








































<PAGE>

                      EMPLOYMENT AGREEMENT
                      --------------------


     AGREEMENT, dated February 5, 1995, between CONSUMER PROGRAMS
INCORPORATED, a Missouri corporation (the "Corporation"), and
Patrick J. Morris (the "Executive").

     WHEREAS, the Corporation currently employs the Executive in
the capacity of Senior Executive Vice President, and the Executive
is one of the key executives of the Corporation and its parent
corporation, CPI Corp.;

     WHEREAS, there is much competition for the type of business
performed by the Corporation in the locales in which the
Corporation operates, and the Corporation and Executive
acknowledge that the Corporation is active in the product markets
in which it competes;

     WHEREAS, Executive, during his or her employment, has been
and will be entrusted with confidential information;

     WHEREAS, Executive and the Corporation recognize and
acknowledge that, to ensure the continued growth and stability of
the Corporation, it is necessary to obtain an agreement from
Executive not to compete with the Corporation and not to disclose
confidential information of the Corporation; and

     WHEREAS, the Corporation desires that the Executive continue
in the employ of the Corporation as a result of his or her
experience with the Corporation and his or her potential for
making future contributions to the Corporation, and the Executive
is willing to make a commitment to remain in such employ upon the
terms and subject to the conditions of this Agreement.

     NOW, THEREFORE, in consideration of the mutual promises
contained herein and other good and valuable consideration, the
parties hereto hereby agree as follows:

     1.   Definitions.  For purposes of this Agreement:
          (a)  "Affiliated Companies" shall mean any corporation
(or other business entity) controlling, controlled by or under
common control with the Corporation.
          (b)  "Beneficiary" shall mean the person designated in
writing by the Executive as his or her beneficiary under this
Agreement, or in the absence of such designation, his or her
estate.
          (c)  "Cause" shall mean:
               (1)  prior to a Change of Control, (i) conduct or
activity of the Executive materially detrimental to the
Corporation's reputation or business (including financial)
operations; (ii) gross or habitual neglect or breach of duty or

<PAGE>
misconduct of the Executive in discharging the duties of his or
her position; or (iii) prolonged absence by the Executive from
his or her duties (other than on account of illness or
disability) without the consent of the Corporation.
               (2)  after a Change of Control, (i) an act or acts
of dishonesty on the Executive's part which are intended to
result in his or her substantial personal enrichment at the
expense of the Corporation; (ii) any material violation by the
Executive of his or her obligations and covenants pursuant to
this Agreement which is demonstrably willful and deliberate on
the Executive's part and which results in material injury to the
Corporation; or (iii) the conviction of Executive of a felony or
of a crime involving moral turpitude.
          (d)  A "Change of Control" shall mean a change in
control of a nature that would be required to be reported in
response to Item 1(a) of the Current Report on Form 8-K, as in
effect on the date hereof, pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934, as amended ("Exchange Act") or
would have been required to be so reported but for the fact that
such event had been "previously reported" as that term is defined
in Rule 12b-2 of Regulation 12B of the Exchange Act unless the
transactions that give rise to the change in control are approved
or ratified by a majority of the members of the Incumbent Board
of CPI Corp. who are not employees of the Corporation; provided
that, without limitation, notwithstanding anything herein to the
contrary, such a change in control shall be deemed to have
occurred if (a) any Person is or becomes the beneficial owner (as
defined in Rule 13d-3 under the Exchange Act), directly or
indirectly, of securities of CPI Corp. representing 40% or more
of the combined voting power of CPI Corp.'s then outstanding
securities ordinarily (apart from rights accruing under special
circumstances) having the right to vote at elections of 
directors ("Voting Securities"), (b) individuals who constitute
the Board of CPI Corp. on the date hereof (the "Incumbent Board")
cease for any reason to constitute at least a majority thereof,
provided that any person becoming a director subsequent to the
date hereof whose election, or nomination for election by CPI
Corp.'s shareholders, was approved by a vote of at least
three-quarters of the directors comprising the Incumbent Board
(either by a specific vote or by approval of the proxy statement
of CPI Corp. in which such person is named as a nominee for
director, without objection to such nomination) shall be, for
purposes of this clause (b), considered as though such person
were a member of the Incumbent Board, or (c) approval by the
stockholders of CPI Corp. of a reorganization, merger or
consolidation, in each case, with respect to which persons who
were the stockholders of CPI Corp. immediately prior to such
reorganization, merger or consolidation do not, immediately
thereafter, own, directly or indirectly, more than 50% of the
combined voting power entitled to vote generally in the election
of directors of the reorganized, merged or consolidated company's
then outstanding voting securities, or a liquidation or

<PAGE>
dissolution of CPI Corp. or of the sale of all or substantially
all of the assets of CPI Corp.  For purposes of this Agreement,
the term "Person" shall mean and include any individual,
corporation, partnership, group, association or other "person," 
as such term is used in Section 14(d) of the Exchange Act, other
than CPI Corp., the Corporation or an Affiliated Company or any
employee benefit plan(s) sponsored or maintained by the
Corporation or any Affiliated Company.
          (e)  "Code" shall mean the Internal Revenue Code of
1986, as may be amended from time to time.
          (f)  "Continuing Directors" shall have the meaning set
forth in Paragraph 3(G) of Article Ten of CPI Corp.'s Certificate
of Incorporation.
          (g)  "Fiscal Year" shall mean the Fiscal Year of the
Corporation.
          (h)  "Permanent Disability" shall mean the inability of
Executive to perform the services contemplated by Section 4
hereof for a period of at least one hundred eighty (180)
consecutive calendar days or for thirty-five (35) weeks (whether
or not consecutive) in any twelve (12) month period on account of
any sickness, injury or other infirmity or disability.
          (i)  "Retirement" shall mean the Executive's voluntary
or involuntary termination of employment with the Corporation
except for termination on account of (A) Cause as defined in
Subsection 6(b) hereof, (B) death or (C) Permanent Disability
before attaining age sixty-five (65).
          (j)  "Term of Employment" shall have the meaning set
forth in Section 3 hereof.
          (k)  "Vesting Percentage" shall mean the percentage of
Supplemental Retirement Benefits, death benefits, and disability
benefits in which Executive has a nonforfeitable interest (except
in the event of termination for Cause) based upon the number of
Years of Service Executive has completed, determined as follows:

<TABLE>
<CAPTION>
     Completed Years of Service               Vesting Percentage 
                 <S>                              <C>
                  0                                 0%
                  1                                10%
                  2                                20%
                  3                                30%
                  4                                40%
                  5                                50%
                  6                                60%
                  7                                70%
                  8                                80%
                  9                                90%
                 10                               100%
</TABLE>



<PAGE>
Notwithstanding anything herein to the contrary, if Executive's
employment with the Corporation terminates following a Change of
Control, unless such termination is for Cause, for purposes of
Subsections 5(g), 5(h), and 5(i) of this Agreement Executive
shall be deemed to have completed ten (10) Years of Service and
his or her Vesting Percentage shall be deemed to be 100%.
          (l)  "Year of Service" shall mean any Fiscal Year
during which the Executive has worked for the Corporation at
least one thousand (1,000) hours, including Fiscal Years prior to
the effective date of this Agreement.

     2.   Employment.  The Corporation hereby employs and engages
the services of the Executive as one of its key executives
initially in the position of Senior Executive Vice President of the
Corporation and its parent corporation, CPI Corp. for the Term of
Employment set forth in Section 3.  The Executive agrees to serve
the Corporation for the Term of Employment as provided herein.

     3.   Term of Employment.  The Executive's Term of Employment
shall be a period commencing on the date hereof and ending one
(1) year thereafter; provided, however, that upon the expiration
of the aforesaid period (the "Expiration Date") and upon each
anniversary of the Expiration Date, the Term of Employment shall
automatically be extended for an additional one (1) year period
unless Executive or the Corporation notifies the other in writing
at least sixty (60) days prior to the commencement of such one
(1) year period of an intention to terminate this Agreement. 
Notwithstanding anything herein to the contrary, the Term of
Employment shall terminate upon Executive's death or Permanent
Disability as set forth in subsection 6(a) hereof or upon the
Corporation's termination of Executive's employment for Cause
pursuant to subsection 6(b) hereof.

     4.   Position and Duties.
          (a)  Prior to a Change of Control, during the Term of
Employment, the Executive shall serve the Corporation in such
capacity as the Corporation may determine.  After a Change of
Control, during the Term of Employment, the Executive's position,
authority and responsibilities, the type of work he or she is
asked to perform, and the status and stature of the people with
whom he or she is asked to work, shall be comparable to that
existing with respect to the Executive as of the date immediately
prior to the Change of Control, and after a Change of Control the
Executive's services shall be performed at the location where the
Executive was employed as of the date immediately prior to the
Change of Control, or at such other location as may be mutually
agreed between the Corporation and the Executive.
          (b)  The Executive agrees to devote his or her full
business time during normal business hours to the business and
affairs of the Corporation (except as otherwise provided herein)
and to use his or her best efforts to promote the interests of


<PAGE>
the Corporation and its Affiliated Companies and to perform
faithfully and efficiently the responsibilities assigned to
him or her in accordance with the terms of this Agreement to the
extent necessary to discharge such responsibilities, except for
(i) service on corporate, civic or charitable boards or
committees not significantly interfering with the performance of
such responsibilities and (ii) periods  of vacation and sick
leave to which he or she is entitled.  It is expressly understood
and agreed that the Executive's continuing service on any boards
and committees with which he or she shall be connected, as a
member or otherwise, as of the date hereof, or any such service
approved by the Corporation during the Term of Employment, shall
not be deemed to interfere with the performance of the
Executive's services to the Corporation pursuant to this
subparagraph 4(b).

     5.   Compensation and Other Conditions of Employment.
          (a)  Base Salary.  During the Term of Employment, the
Executive shall receive an annual base salary (the "Base
Salary"), in equal installments payable weekly or at such other
intervals as salary is normally paid by the Corporation to its
employees, at an annual rate established by the Corporation and
any Affiliated Companies as of the date hereof.  The Base Salary
shall be reviewed at least once each year and may be increased at
any time and from time to time by action of the Board of
Directors of CPI Corp., any committee thereof or any individual
having authority to take such action, in accordance with the
Corporation's regular practices.  Any increase in the Base Salary
shall not serve to limit or reduce any other obligation of the
Corporation hereunder, and after such increase the Base Salary
shall not be reduced from such increased level.   
          (b)  Annual Bonus.  After a Change of Control, in
addition to the Base Salary, the Executive shall be awarded for
each Fiscal Year during the Term of Employment an annual bonus (the
"Annual Bonus") (pursuant to any bonus plan or program of the
Corporation, any incentive plan or program of the Corporation, or
otherwise) in cash at least equal to the highest bonus paid or
payable to the Executive in respect of any of the Fiscal Years
during the three Fiscal Years immediately prior to the date of
the Change of Control.  Prior to a Change of Control, the amount
of the Executive's Annual Bonus shall be determined in accordance
with the Corporation's regular practice.
          (c)  Other Compensation Plans.  After a Change of
Control, in addition to the Base Salary and Annual Bonus payable
as hereinabove provided, during the Term of Employment, the
Executive shall be entitled to participate in all other
compensation plans and programs, including, without limitation,
savings plans, stock option plans, and retirement plans of the
Corporation and its Affiliated Companies (collectively, the
"Savings Plans"), on a basis at least equivalent to that provided
by the Corporation and its Affiliated Companies to the Executive
under such programs immediately prior to the date of the Change

<PAGE>
of Control.  Prior to a Change of Control, the Executive's
entitlement to participate in the Savings Plans shall be
determined in accordance with the Corporation's  regular
practice.  Prior to a Change of Control, nothing herein shall be
construed to prevent the Corporation from amending or altering
any such plans in accordance with the terms thereof.  All
agreements between the Corporation and the Executive existing on
the date hereof providing for special pension, retirement or
similar benefits are continued by this Agreement.
          (d)  Benefit Plans.  After a Change of Control, during
the Term of Employment, the Executive, his or her spouse, or his
or her dependents, as the case may be, shall be entitled to
receive all amounts which he or she, his or her spouse or his or
her dependents are or would have been entitled to receive as
benefits under all other benefit plans of the Corporation and its
Affiliated Companies, including, without limitation, medical,
dental, disability, group life, accidental death and travel
accident insurance plans and programs (collectively, the "Benefit
Plans") on a basis at least as favorable to the Executive as on
the date immediately prior to the date of the Change of Control. 
Prior to a Change of Control, the Executive's and such other
persons' entitlement to participate in the Benefit Plans shall be
determined in accordance with the Corporation's regular practice.
          (e)  Expenses.  During the Term of Employment, the
Executive shall be entitled to receive prompt reimbursement for
all reasonable expenses incurred by the Executive in accordance
with the regular policies and procedures of the Corporation.
          (f)  Office and Support Staff.  After a Change of
Control the Executive shall be entitled to an office or offices
of a size and with furnishings and other appointments, and to
secretarial and other assistance, at least equal to those
provided to the Executive as of the date immediately prior to the
date of the Change of Control.
          (g)  Death Benefits.  In the event of Executive's death
after completion of at least ten (10) Years of Service, unless
(1) Executive's employment with the Corporation was terminated
for Cause or (2) Executive (or his or her Beneficiary) is
entitled to receive Supplemental Retirement Benefits pursuant to
subsection 5(i), the Corporation shall pay to Executive's
Beneficiary an annual death benefit equal to forty percent (40%)
(but not to exceed $100,000) of Executive's annual Base Salary
(as defined in subsection 5(a) hereof) for the Fiscal Year of his
or her termination of employment with the Corporation in equal
monthly installments commencing with the month following the
month of Executive's death and ending with the later of (i) the
month in which Executive would have reached age sixty-five (65)
or (ii) the one-hundred twentieth (120th) month following the
month of Executive's death.  In the event that Executive dies
before age 65 but has not completed at least ten (10) Years of
Service with the Corporation, death benefits shall be reduced to
an amount equal to the benefits determined under the preceding
sentence multiplied by the Vesting Percentage applicable to
Executive.
<PAGE>
          (h)  Disability Benefits.  In the event of Executive's
Permanent Disability prior to attaining age 65 and prior to
termination of employment with the Corporation, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive annual disability
benefits equal to forty percent (40%) (but not to exceed
$100,000) of Executive's annual Base Salary for the Fiscal Year
in which the Executive terminated employment with the
Corporation, payable in equal monthly installments, commencing
with the month following the  month in which Executive terminated
employment as a result of Permanent Disability and ending on the
earlier of (i) the month in which Executive reaches age 65 or
(ii) the month of his or her death.  In the event that at the
time of Permanent Disability Executive has not completed at least
ten (10) Years of Service, the disability benefits shall be
reduced to an amount equal to the benefits determined under the
preceding sentence multiplied by the Vesting Percentage
applicable to Executive.  Disability benefits pursuant to this
subsection (h) shall be reduced by any amounts paid to Executive
under the Corporation's long-term disability insurance policy,
but shall not be reduced for any payments received by Executive
from Social Security or from any disability insurance coverage
individually owned by Executive.
          (i)  Supplemental Retirement Benefits.
               (1)  In the event of Executive's Retirement after
completion of at least ten (10) Years of Service, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive retirement benefits
for ten (10) years in an annual amount equal to forty percent
(40%) (but not to exceed $100,000) of Executive's annual Base
Salary for the Fiscal Year of his or her Retirement
("Supplemental Retirement Benefits").  In the event of
Executive's Retirement before completion of ten (10) Years of
Service, Corporation shall pay Executive retirement benefits on
the same terms as set forth in the preceding sentence except that
retirement benefits shall be reduced to an amount equal to
Supplemental Retirement Benefits multiplied by the Vesting
Percentage.
               (2)  Supplemental Retirement Benefits shall be
payable in one hundred twenty (120) equal monthly installments
commencing with the month following the later of (i) the month of
Executive's Retirement or (ii) the month during which Executive
reaches age sixty-five (65).  If Executive dies prior to the end
of the one hundred twenty (120) month period during which
Supplemental Retirement Benefits are payable, Supplemental
Retirement Benefits shall be payable during the remainder of such
120-month period to his or her Beneficiary.
               (3)  Notwithstanding anything herein to the
contrary, in the event of Executive's termination of employment
with the Corporation prior to attaining age 65 as a result of
Permanent Disability, if Executive attains age 65 and his or her
employment with the Corporation was not terminated for Cause, the

<PAGE>
Corporation shall pay to Executive the Supplemental Retirement
Benefits set forth in this Subsection 5(i) in accordance with
Executive's Vesting Percentage, commencing as of the month
following the month in which Executive attains age 65; provided,
however, that any Supplemental Retirement Benefits paid pursuant
to this  sentence shall be reduced by any amounts paid to
Executive under the Corporation's long-term disability insurance
policy (but shall not be reduced for any payments received by
Executive from Social Security or from any disability insurance
coverage individually owned by Executive) for the same period.
          (j) Survivability of Death and Supplemental Retirement
Benefits.  In the event of Executive's Retirement or death,
Executive's entitlement to death benefits pursuant to Subsection
5(g) hereof and Supplemental Retirement Benefits pursuant to
Subsection 5(i) hereof shall survive the Term of Employment and
Executive or his or her Beneficiary shall be entitled to such
death benefits and Supplemental Retirement Benefits based on the
same terms and conditions as would have been applicable had his
or her death or Retirement, as the case may be, occurred during
the Term of Employment.

     6.   Termination of Employment.
          (a)  Death or Permanent Disability.  Except for the
obligations of the Corporation set forth in this Subsection 6
(a), this Agreement shall terminate automatically upon the
Executive's death or Permanent Disability.  In the event of such
termination, the Corporation shall pay to the Executive's
Beneficiary or, in the event of Permanent Disability, the
Executive or his or her legal representative, all benefits and
Base Salary accrued through the date of termination, including,
without limitation, amounts payable under any plan referred to in
Subsection 5(d) plus any benefits to which Executive may be
entitled pursuant to Subsection 5(g), Subsection 5(h) or
Subsection 5(i) hereof.
          (b)  Cause.  The Corporation may terminate the
Executive's employment for Cause.  If the Executive's employment
is terminated for Cause, the Corporation shall pay the Executive
his or her full accrued Base Salary through the effective date of
the termination of his or her employment (which shall be no
earlier than the date of receipt of notice thereof) at the rate
in effect at the time of such termination, and the Corporation
shall have no further obligations to the Executive under this
Agreement.
          (c)  Notification Prior to One Year Extension.  Either
Executive or the Corporation may terminate this Agreement by
notifying the other party in writing of an intention to do so at
least sixty (60) days prior to the commencement of a one-year
extension period described in Section 3 hereof.
          (d)  Payments for Involuntary Termination Without
Cause.



<PAGE>
               (1)  If prior to a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall pay Executive during the 24-month period
following such involuntary termination of employment an amount
equal to 200% of Base Salary for the Fiscal Year of termination,
payable in equal weekly installments or at such other intervals
as salary is normally paid by the Corporation to its employees. 
The payment pursuant to this Subsection 6(d)(1) and any payments
to which Executive may be entitled pursuant to Subsections 5(g),
5(h), and 5(i) shall be in full discharge of any claims, actions,
demands or damages of every nature and description which
Executive might have or might assert against the Corporation or
any Affiliated Company in connection with or arising from the
termination of Executive's employment or the termination of this
Agreement.
               (2)  If following a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to Subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall, at the time of such involuntary
termination, make a lump sum cash payment to Executive equal to
200% of his or her Base Salary for the Fiscal Year of
termination.  In addition to the payment pursuant to this
Subsection 6(d)(2) and any payments to which Executive may be
entitled pursuant to Subsections 5(g), 5(h) and 5(i), Executive
shall be entitled to all remedies available under this Agreement
or at law in respect of  any damages suffered by Executive as a
result of an involuntary termination of employment without Cause.

     7.   Gross-Up For Parachute Tax.
          (a)  General.  In the event that following a Change of
Control Executive becomes entitled to any payments (whether
pursuant to this Employment Agreement or any other plan,
arrangement or agreement) from the Corporation in the nature of
compensation ("Parachute Payments") that in the opinion of a
certified public accounting firm (selected in the manner set
forth in Subsection 7(b)) or that under the provisions of a
notice of assessment from the Internal Revenue Service causes
imposition of the tax under Section 4999 of the Code or any
similar tax that may hereafter be imposed (the "Excise Tax"), the
Corporation shall pay Executive, at the time specified in
Subsection 7(d), the Gross-Up Payment (as determined in
accordance with Subsection 7(c)).
          (b)  Selection of C.P.A.  Within fifteen (15) days
after any termination of Executive's employment following a
Change of Control, the majority of the Continuing Directors as of
the date immediately prior to the Change of Control shall select
a certified public accounting firm (the "C.P.A.") to determine 

<PAGE>
the amount, if any, of the Excise Tax and the amount, if any, of
the Gross-Up Payments.
     (c)  Amount of Gross-Up Payments.
               (1)  The Gross-Up Payments shall be in an amount
such that the net amount retained by Executive with respect to
the Parachute Payments and Gross-Up Payments, after deduction of
any Excise Tax to which the Parachute Payments may be subject and
any federal, state, and local income taxes and Excise Tax upon
the Gross-Up Payments, shall be equal to the gross amount of the
Parachute Payments.
               (2)  For purposes of determining the amount of the
Gross-Up Payments, Executive shall be deemed to pay federal
income taxes at the applicable rate of federal income taxation
for the calendar year in which the Gross-Up Payment is to be made
and state and local income taxes at the applicable rate of
taxation for the calendar year in which the Gross-Up Payment is
to be made.
               (3)  In the event that the Excise Tax is
subsequently determined to exceed the amount taken into account
at the time the Gross-Up Payment is made pursuant to Subsection
7(d)(1) hereof (including any excess attributable to any
Parachute Payments the existence or amount of which could not be
accurately determined at the time of the Gross-Up Payment), the
Corporation shall make an additional Gross-Up Payment in respect
of such excess (plus any interest and addition to tax  payable
with respect to such excess) within fifteen (15) days after the
amount of such excess is determined by the C.P.A. or by the
Internal Revenue Service (the "IRS") in a notice of assessment.
          (d)  Timing of Gross-Up Payments.  Gross-Up Payments
other than Gross-Up Payments pursuant to Subsection 7(c)(3) shall
be paid not later than forty-five (45) days following payment of
any Parachute Payments to which the Gross-Up Payments are
attributable; provided, however, that if the amount of such
Gross-Up Payment or portion thereof cannot be finally determined
on or before such day, the Corporation shall pay to Executive on
such day an estimate, as determined in good faith by the
Corporation, of the minimum amount of such payments and shall pay
the remainder of such payments (together with interest at the
applicable federal rate provided in Section l274(d) of the Code)
as soon as the amount thereof can be determined by the C.P.A.,
but in no event later than forty-five (45) days after payment of
such Parachute Payments.
          (e)  Corporation's Right to Designate Tax
Representative; Assignment of Refund Proceeds.  If the IRS
proposes an assessment of the Excise Tax against Executive or
proposes an additional assessment of Excise Tax in excess of the
amount previously reported by Executive:
               (1)  Executive shall within five (5) days after
receipt from the IRS of notice of the proposed Excise Tax
assessment notify the Corporation in writing and furnish the
Corporation with copies of all correspondence from the IRS
relating to the proposed Excise Tax assessment.

<PAGE>
               (2)  The Corporation shall be authorized to
designate an attorney and/or accountant (the "Tax
Representative") to serve as Executive's exclusive representative
with respect to all proceedings with the IRS relating to the
proposed Excise Tax assessment, including but not limited to
negotiating a settlement or compromise of the proposed Excise Tax
assessment, filing a claim for refund with respect thereto, and
seeking judicial review of any disallowance of a claim for
refund.  Executive hereby agrees to execute an appropriate power
of attorney authorizing the Tax Representative to represent
Executive with respect to the Excise Taxes.  Executive further
agrees to take any other appropriate actions reasonably requested
by the Tax Representative in connection therewith; provided,
however, that the Corporation shall reimburse Executive for any
expenses incurred by Executive as a result of compliance with
such requests.
               (3)  If the Tax Representative files a claim for
refund of Excise Taxes with respect to which the Corporation has
made a Gross-Up Payment and such refund claim is allowed by the
IRS or by the final judgment of a court of competent
jurisdiction, Executive shall endorse the refund check payable to
the Corporation and shall send the refund check to the
Corporation not later than five (5) days after receipt from the
IRS.
               (4)  If the Corporation designates a Tax
Representative, the Corporation shall pay all of his or her
professional fees and expenses and hold Executive harmless from
any claims in connection therewith.  The Tax Representative shall
keep Executive timely informed of all significant developments in
the Excise Tax matter and shall send to Executive copies of all
correspondence relating thereto.
               (5)  Notwithstanding anything herein to the
contrary, if the Corporation is in material breach of any of its
obligations pursuant to this Agreement, the Corporation's rights
pursuant to this Subsection 7(e) shall be extinguished and
Executive shall have the right to revoke any power of attorney
executed pursuant to this Subsection 7(e).

     8.   No Obligation to Mitigate Damages.  The Executive shall
not be obligated to mitigate any damages by seeking other
employment or otherwise, and no amount  payable hereunder and no
benefit or service credit for benefits shall be reduced in the
event that the Executive shall accept alternative employment.

     9.   Benefits Payable Only From Corporate Assets.
          (a)  No Trust.  Nothing contained in this Agreement,
and no action taken pursuant to its provisions by either party
hereto shall create, or be construed to create, a trust of any
kind, or a fiduciary relationship between the Corporation and the
Executive or his or her Beneficiary.  
          (b)  Executive's Status as Unsecured General Creditor. 
The payment of any benefits hereunder to the Executive or his or

<PAGE>
her Beneficiary shall be made from assets which shall continue,
for all purposes, to be a part of the general assets of the
Corporation; no person shall have or acquire any interest in such
assets by virtue of the provisions of this Agreement.  To the
extent that the Executive or his or her Beneficiary acquires a
right to receive payments from the Corporation under the
provisions hereof, such right shall be no greater than the right
of any unsecured general creditor of the Corporation.
          (c)  Recovery of Cost of Providing Benefits.  In the
event that, in its discretion, the Corporation purchases an
insurance policy insuring the life of the Executive to enable the
Corporation to recover, in whole or in part, the cost of
providing any benefits hereunder, neither the Executive nor his
or her Beneficiary under this Agreement shall have or acquire any 
rights whatsoever therein.  The Corporation shall be the sole
owner and beneficiary of any such policy and, as such, shall
possess and may exercise all incidents of ownership therein.

     10.  Determination of Benefits and Claims Procedure.  The
Corporation shall make all determinations as to rights to
benefits under this Agreement.  Subject to and in compliance with
the specific procedures contained in the applicable regulations
promulgated under the Employee Retirement Income Security Act of
1974, as amended:  (i) any decision by the Corporation denying a
claim for benefits under this Agreement by the Executive or his
or her Beneficiary shall be stated in writing by the Corporation
and delivered or mailed to the claimant; (ii) each such notice
shall set forth the specific reasons for the denial, written to
the best of the Corporation's ability in a manner that may be
understood without legal or actuarial counsel; and (iii) the
Corporation shall afford a reasonable opportunity to the claimant
whose claim for benefits has been denied for a review of the
decision denying such claim.

     11.  Non-exclusivity of Rights.  Nothing in this Agreement
shall prevent or limit the Executive's continuing or future
participation in any benefit, bonus, incentive or other plan or
program provided by the Corporation or any Affiliated Companies
and for which the Executive may qualify, nor shall anything
herein limit or otherwise affect such rights as the Executive may
have under any other agreements with the  Corporation or any
Affiliated Companies.  Amounts which are vested benefits or which
the Executive is otherwise entitled to receive under any plan or
program of the Corporation or any Affiliated Companies shall be
payable in accordance with the terms of such plan or program.

     12.  Full Settlement.  After a Change of Control, the
Corporation's obligation to make the payments provided for herein
and otherwise to perform its obligations hereunder shall not be
affected by any circumstances, including, without limitation, any
set-off, counterclaim, recoupment, defense or other right which
the Corporation may have against the Executive or others.  Unless

<PAGE>
it is finally determined by a court of competent jurisdiction
after all available appeals that the Corporation has validly
terminated the Executive's employment for Cause, the Corporation
agrees to pay, to the full extent permitted by law, all legal
fees and expenses which the Executive may reasonably incur as a
result of any contest (regardless of the outcome thereof) by the
Corporation or others of the validity or enforceability of, or
liability under, any provision of this Agreement or any guarantee
of performance thereof, plus, in each case, interest compounded
quarterly, on the total unpaid amount determined be payable
hereunder, such interest to be calculated on the basis of the
prime commercial lending rate announced by Mercantile Bank, N.A.
in effect from time to time, for the period commencing on  the
date of such contest and ending on the date on which the
Corporation shall pay such amount.

     13.  Covenants.
          (a)  Non-Competition.
               (1)  Executive recognizes that during the course
of Executive's employment with the Corporation, Executive has
been and will be instructed about and become acquainted with
confidential information of the Corporation, including, without
limitation, customer lists, methods of sales, the existence and
contents and terms of this Agreement, methods of sales
procurement, sales procurement techniques, sales procedures and
equipment/supply information, equipment and supply acquisition
procedures and processes and sources, customer evaluation
procedures, customer maintenance and supply maintenance
procedures and corresponding information relating to persons,
firms and corporations which are or may become customers of the
Corporation and, further, companies from which the Corporation
obtains various products and supplies for sale, resale and
distribution to customers of the Corporation.  This confidential
information further includes, but is not limited to, customer
identity, supplier identity and terms, purchase terms, sales
techniques, purchase conditions and rates, customer needs,
billing procedures and processes, contacts and customer
information.  Further, Executive agrees and acknowledges that the
development and assemblage and maintenance of the customer base
of the Corporation has taken extraordinary time, money,
resources, training, and effort by the Corporation and its
employees.
               (2)  Executive agrees that he or she will not
during the Term of Employment and for a period of two (2) years
following cessation of his or her employment at the Corporation
("Restricted Period"), for any cause or reason, directly or
indirectly:
                    (A)  engage in any business in competition
with the Corporation and its Affiliates or supply and sell to
present customers, former customers and prospects of the
Corporation and its Affiliates; or


<PAGE>
                    (B)  own, manage, operate, control, advise,
be employed by, consult, or materially participate in, or be
materially involved in any manner with the ownership, management,
operation or control of, individually or through any other entity
or device, any business that competes with the business then
conducted by the Corporation or any Affiliate; provided, however,
that mere ownership as an investor of not more than five percent
(5%) of the securities of a corporation or other business
enterprise shall not in and of itself be deemed to violate this
Section 13(b)(2)(B).
          (b)  Nondisclosure of Confidential Information.
               (1)  Executive will not, except as authorized by
the Corporation in writing, during or at any time after the
termination of Executive's employment with the Corporation,
directly or indirectly, use for himself or herself or others, or
disclose, communicate, divulge, furnish to, or convey to any
other person, firm, or corporation, any secret or confidential
information, knowledge or data of the Corporation or that of
third parties obtained by Executive during the period of his or
her employment with the Corporation.  Such information, knowledge
or data includes, without limitation, the following:
                    (A)  Secret or confidential matters of a
technical nature such as, but not limited to, methods, know-how,
formulations, compositions, processes, discoveries, machines,
inventions, computer programs, and similar items or research
projects involving such items,
                    (B)  Secret or confidential matters of a
business nature such as, but not limited to, marketing policies
or strategies, information about costs, price lists, purchasing
and purchasing policies, profits, market, sales or lists of
customers, customer history information, and
                    (C)  Secret or confidential matters
pertaining to future developments such as, but not limited to,
research and development or future marketing or merchandising.
               (2)  Executive, upon termination of his or her
employment with the Corporation, or at any other time upon the
Corporation's request, shall deliver promptly to the Corporation
all manuals, letters, notes, notebooks, reports, formulations,
computer programs and similar items, memoranda, lists of
customers, customer history information and all other materials
and copies thereof relating in any way to the Corporation's
business and in any way obtained by Executive during the term of
employment with the Corporation which are in his or her
possession or under his or her control; and Executive will not
make or retain any copies of any of the foregoing and will so
represent to the Corporation upon termination of his or her
employment.
          (c)  Inducement.
               (1)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
use any confidential information for the purposes of inducing or
attempting to induce any present, former, or prospective customer

<PAGE>
of the Corporation or its Affiliates to become a customer of
Executive or any person, firm, or corporation, or business
association with which Executive is affiliated in any capacity
with respect to the markets supplied by the Corporation or its
Affiliates.
               (2)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
directly or indirectly solicit for employment or employ any of
the Corporation's employees to work for Executive or any business
association with which/whom Executive is affiliated, or to work
for any other company in the markets supplied by the Corporation
or its Affiliates.
          (f)  Interest of Parties.  Executive agrees that the
duration of the limitations set forth in this Section 13 are
reasonable under the circumstances, considering Executive's
position with the Corporation and other relevant factors, and
that this will not constitute a serious handicap to Executive in
securing future employment.
          (g)  Disclosure to Corporation.  Executive shall
promptly communicate and disclose to the Corporation all
information, observations and data obtained by Executive in the
course of Executive's employment.  All written materials, records
and documents made by Executive or coming into Executive's
possession during the Term of Employment concerning any
inventions, products, processes or equipment, manufactured, used,
developed, investigated or considered by the Corporation or any
Affiliated Companies shall be the property of the Corporation,
and upon termination of the Term of Employment, or upon request
of the Corporation during the Term of Employment,  Executive
shall promptly deliver the same to the Corporation.  Executive
agrees to render to the Corporation such reports of the
activities of the business undertaken by Executive or conducted
under Executive's direction during the Term of Employment as the
Corporation may reasonably request.
          (h)  Inventions.
               (1)  Executive shall promptly communicate and
disclose in writing to the Corporation all those inventions and
developments whether patentable or not, as well as patents and
patent applications (hereinafter collectively called
"Inventions"), made, conceived, developed or purchased by
Executive, or under which Executive acquires the right to grant
licenses or to become licensed, alone or jointly with others,
during the Term of Employment, which have arisen or may arise out
of Executive's employment, or relate to any matters pertaining
to, applicable to, or useful in connection with, the business or
affairs of the Corporation or any Affiliated Companies.  All of
Executive's right, title and interest in, to and under all such
inventions, licenses and rights to grant licenses shall be the
sole property of the Corporation.  Any such inventions disclosed
to anyone by Executive within one (1) year after the termination



<PAGE>
of the Term of Employment for any cause whatsoever shall be
deemed to have been made or conceived by Executive during the
Term of Employment.
               (2)  As to all such inventions, Executive shall,
upon request of the Corporation, during the Term of Employment or
thereafter:
                    A.   Execute all documents which the
               Corporation shall deem necessary or proper to
               enable it to establish title to such inventions,
               or other rights, and to enable it to file and
               prosecute applications for letters patent of the
               United States and any foreign country; and
                    B.   Do all things (including the giving of
               evidence in suits and other proceedings) which the
               Corporation shall deem necessary or proper to
               obtain, maintain or to assert patents for any and
               all such inventions or to assert its rights in any
               inventions not patented.
All expenses incident to any action required by the Corporation
or taken on its behalf pursuant to the provisions of this
paragraph shall be borne by the Corporation including without
limitation a reasonable payment for Executive's time and expenses
involved in case he or she is not then in its employ.
          (i)  Litigation.  Executive agrees that during the Term
of Employment or thereafter, Executive shall do all things,
including the giving of evidence in suits and other proceedings,
which the Corporation shall deem necessary or proper to obtain,
maintain or assert rights accruing to the  Corporation during the
Term of Employment and in connection with which Executive has
knowledge, information or expertise.  All reasonable expenses
incurred by Executive during the Term of Employment or thereafter
in fulfilling the duties set forth in this Section, shall be
reimbursed by the Corporation to the full extent legally
appropriate including, without limitation, a reasonable payment
for Executive's time in the event this Agreement has terminated
prior to the time Executive renders such assistance, advice and
counsel.

     14.  Equity.  The parties hereto agree that the services to
be rendered by Executive are special, unique and of an
extraordinary character.  In the event of the breach by Executive
of any of the provisions of this Agreement, the Corporation, in
addition and as a supplement to such other rights and remedies as
may exist in its favor, may apply to any court of law or equity
having jurisdiction to enforce the specific performance of this
Agreement, and/or may apply for injunctive relief against any act
which would violate any of the provisions of this Agreement.

     15.  Effect on Prior Agreements.  This Agreement shall
supersede and replace any and all prior employment agreements
entered into between Executive and the Corporation or any
Affiliated Company, including but not limited to that certain

<PAGE>
Employment Agreement dated February 2, 1992.  This Agreement
contains the entire understanding of the parties hereto with
respect to the subject matter hereof.

     16.  No Assignment.
          (a)  This Agreement is personal to the Executive and
without the prior written consent of the Corporation shall not be
assignable by the Executive other than by will or the laws of
descent and distribution.  This Agreement shall inure to the
benefit of and be enforceable by the Executive's legal
representatives and Beneficiary.
          (b)  This Agreement shall inure to the benefit of and
be binding upon the Corporation and its successors.  The
Corporation shall require any successor to all or substantially
all of the business and/or assets of the Corporation, whether
direct or indirect, by purchase, merger, consolidation,
acquisition of stock, or otherwise, by an agreement in form and
substance satisfactory to the Executive, expressly to assume and
agree to perform this Agreement in the same manner and to the
same extent as the Corporation would be required to perform if no
such succession had taken place.

     17.  Severability.  The invalidity or unenforceability of
any provision of this Agreement shall not affect the validity or
enforceability of any other provision of this Agreement, and this
Agreement shall be construed in all respects as if such invalid
or unenforceable provision or clause were omitted.

     18.  Miscellaneous.
          (a)  This Agreement shall be governed by and construed
in accordance with the laws of the State of Missouri, without
reference to principles of conflict of laws.  The captions of
this Agreement are not part of the provisions hereof and shall
have no force or effect.  This Agreement may not be amended or
modified other than by a written agreement executed by the
parties hereto or their respective successors and legal
representatives.
          (b)  In the event that litigation is required to
enforce any provision of this Agreement, subject to the
provisions of Section 12 hereof, the prevailing party shall be
entitled to reasonable attorneys fees.












<PAGE>

          (c)  All notices and other communications hereunder
shall be in writing and shall be given by hand delivery to the
other party or by registered or certified mail, return receipt
requested, postage prepaid, addressed as follows:
          
          If to the Executive:

               Patrick J. Morris
               12371 Creekhaven
               Des Peres, MO 63131


          If to the Corporation:

               Consumer Programs, Incorporated
               1706 Washington Avenue
               St. Louis, Missouri  63103

               Attention:  Russ Isaak, President

or to such other address as either party shall have furnished  to
the other in writing in accordance herewith.  Notice and
communications shall be effective when actually received by the
addressee.
          (d)  This Agreement contains the entire understanding
of the parties hereto with respect to the subject matter hereof.
          (e)  The Corporation may withhold from any amounts
payable under this Agreement such federal, state or local taxes
as shall be required to be withheld pursuant to any applicable
law or regulation.
     
     IN WITNESS WHEREOF, the parties hereto have executed this
Agreement in duplicate, all as of the day and year first above
written.

                         CONSUMER PROGRAMS INCORPORATED


                         By /s/ Russell Isaak                  
                            -----------------------------------
                                President



                         By /s/ Patrick J. Morris              
                            -----------------------------------
                                Patrick J. Morris
                                Senior Executive Vice President





                                                    EXHIBIT (10.5)



                       MATERIAL CONTRACT




Employment Contract - David E. April








































<PAGE>

                      EMPLOYMENT AGREEMENT
                      --------------------


     AGREEMENT, dated February 5, 1995, between CONSUMER PROGRAMS
INCORPORATED, a Missouri corporation (the "Corporation"), and
David E. April (the "Executive").

     WHEREAS, the Corporation currently employs the Executive in
the capacity of Senior Executive Vice President, and the Executive
is one of the key executives of the Corporation and its parent
corporation, CPI Corp.;

     WHEREAS, there is much competition for the type of business
performed by the Corporation in the locales in which the
Corporation operates, and the Corporation and Executive
acknowledge that the Corporation is active in the product markets
in which it competes;

     WHEREAS, Executive, during his or her employment, has been
and will be entrusted with confidential information;

     WHEREAS, Executive and the Corporation recognize and
acknowledge that, to ensure the continued growth and stability of
the Corporation, it is necessary to obtain an agreement from
Executive not to compete with the Corporation and not to disclose
confidential information of the Corporation; and

     WHEREAS, the Corporation desires that the Executive continue
in the employ of the Corporation as a result of his or her
experience with the Corporation and his or her potential for
making future contributions to the Corporation, and the Executive
is willing to make a commitment to remain in such employ upon the
terms and subject to the conditions of this Agreement.

     NOW, THEREFORE, in consideration of the mutual promises
contained herein and other good and valuable consideration, the
parties hereto hereby agree as follows:

     1.   Definitions.  For purposes of this Agreement:
          (a)  "Affiliated Companies" shall mean any corporation
(or other business entity) controlling, controlled by or under
common control with the Corporation.
          (b)  "Beneficiary" shall mean the person designated in
writing by the Executive as his or her beneficiary under this
Agreement, or in the absence of such designation, his or her
estate.
          (c)  "Cause" shall mean:
               (1)  prior to a Change of Control, (i) conduct or
activity of the Executive materially detrimental to the
Corporation's reputation or business (including financial)
operations; (ii) gross or habitual neglect or breach of duty or

<PAGE>
misconduct of the Executive in discharging the duties of his or
her position; or (iii) prolonged absence by the Executive from
his or her duties (other than on account of illness or
disability) without the consent of the Corporation.
               (2)  after a Change of Control, (i) an act or acts
of dishonesty on the Executive's part which are intended to
result in his or her substantial personal enrichment at the
expense of the Corporation; (ii) any material violation by the
Executive of his or her obligations and covenants pursuant to
this Agreement which is demonstrably willful and deliberate on
the Executive's part and which results in material injury to the
Corporation; or (iii) the conviction of Executive of a felony or
of a crime involving moral turpitude.
          (d)  A "Change of Control" shall mean a change in
control of a nature that would be required to be reported in
response to Item 1(a) of the Current Report on Form 8-K, as in
effect on the date hereof, pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934, as amended ("Exchange Act") or
would have been required to be so reported but for the fact that
such event had been "previously reported" as that term is defined
in Rule 12b-2 of Regulation 12B of the Exchange Act unless the
transactions that give rise to the change in control are approved
or ratified by a majority of the members of the Incumbent Board
of CPI Corp. who are not employees of the Corporation; provided
that, without limitation, notwithstanding anything herein to the
contrary, such a change in control shall be deemed to have
occurred if (a) any Person is or becomes the beneficial owner (as
defined in Rule 13d-3 under the Exchange Act), directly or
indirectly, of securities of CPI Corp. representing 40% or more
of the combined voting power of CPI Corp.'s then outstanding
securities ordinarily (apart from rights accruing under special
circumstances) having the right to vote at elections of 
directors ("Voting Securities"), (b) individuals who constitute
the Board of CPI Corp. on the date hereof (the "Incumbent Board")
cease for any reason to constitute at least a majority thereof,
provided that any person becoming a director subsequent to the
date hereof whose election, or nomination for election by CPI
Corp.'s shareholders, was approved by a vote of at least
three-quarters of the directors comprising the Incumbent Board
(either by a specific vote or by approval of the proxy statement
of CPI Corp. in which such person is named as a nominee for
director, without objection to such nomination) shall be, for
purposes of this clause (b), considered as though such person
were a member of the Incumbent Board, or (c) approval by the
stockholders of CPI Corp. of a reorganization, merger or
consolidation, in each case, with respect to which persons who
were the stockholders of CPI Corp. immediately prior to such
reorganization, merger or consolidation do not, immediately
thereafter, own, directly or indirectly, more than 50% of the
combined voting power entitled to vote generally in the election
of directors of the reorganized, merged or consolidated company's
then outstanding voting securities, or a liquidation or

<PAGE>
dissolution of CPI Corp. or of the sale of all or substantially
all of the assets of CPI Corp.  For purposes of this Agreement,
the term "Person" shall mean and include any individual,
corporation, partnership, group, association or other "person," 
as such term is used in Section 14(d) of the Exchange Act, other
than CPI Corp., the Corporation or an Affiliated Company or any
employee benefit plan(s) sponsored or maintained by the
Corporation or any Affiliated Company.
          (e)  "Code" shall mean the Internal Revenue Code of
1986, as may be amended from time to time.
          (f)  "Continuing Directors" shall have the meaning set
forth in Paragraph 3(G) of Article Ten of CPI Corp.'s Certificate
of Incorporation.
          (g)  "Fiscal Year" shall mean the Fiscal Year of the
Corporation.
          (h)  "Permanent Disability" shall mean the inability of
Executive to perform the services contemplated by Section 4
hereof for a period of at least one hundred eighty (180)
consecutive calendar days or for thirty-five (35) weeks (whether
or not consecutive) in any twelve (12) month period on account of
any sickness, injury or other infirmity or disability.
          (i)  "Retirement" shall mean the Executive's voluntary
or involuntary termination of employment with the Corporation
except for termination on account of (A) Cause as defined in
Subsection 6(b) hereof, (B) death or (C) Permanent Disability
before attaining age sixty-five (65).
          (j)  "Term of Employment" shall have the meaning set
forth in Section 3 hereof.
          (k)  "Vesting Percentage" shall mean the percentage of
Supplemental Retirement Benefits, death benefits, and disability
benefits in which Executive has a nonforfeitable interest (except
in the event of termination for Cause) based upon the number of
Years of Service Executive has completed, determined as follows:

<TABLE>
<CAPTION>
     Completed Years of Service               Vesting Percentage 
                 <S>                              <C>
                  0                                 0%
                  1                                10%
                  2                                20%
                  3                                30%
                  4                                40%
                  5                                50%
                  6                                60%
                  7                                70%
                  8                                80%
                  9                                90%
                 10                               100%
</TABLE>



<PAGE>
Notwithstanding anything herein to the contrary, if Executive's
employment with the Corporation terminates following a Change of
Control, unless such termination is for Cause, for purposes of
Subsections 5(g), 5(h), and 5(i) of this Agreement Executive
shall be deemed to have completed ten (10) Years of Service and
his or her Vesting Percentage shall be deemed to be 100%.
          (l)  "Year of Service" shall mean any Fiscal Year
during which the Executive has worked for the Corporation at
least one thousand (1,000) hours, including Fiscal Years prior to
the effective date of this Agreement.

     2.   Employment.  The Corporation hereby employs and engages
the services of the Executive as one of its key executives
initially in the position of Senior Executive Vice President of the
Corporation and its parent corporation, CPI Corp. for the Term of
Employment set forth in Section 3.  The Executive agrees to serve
the Corporation for the Term of Employment as provided herein.

     3.   Term of Employment.  The Executive's Term of Employment
shall be a period commencing on the date hereof and ending one
(1) year thereafter; provided, however, that upon the expiration
of the aforesaid period (the "Expiration Date") and upon each
anniversary of the Expiration Date, the Term of Employment shall
automatically be extended for an additional one (1) year period
unless Executive or the Corporation notifies the other in writing
at least sixty (60) days prior to the commencement of such one
(1) year period of an intention to terminate this Agreement. 
Notwithstanding anything herein to the contrary, the Term of
Employment shall terminate upon Executive's death or Permanent
Disability as set forth in subsection 6(a) hereof or upon the
Corporation's termination of Executive's employment for Cause
pursuant to subsection 6(b) hereof.

     4.   Position and Duties.
          (a)  Prior to a Change of Control, during the Term of
Employment, the Executive shall serve the Corporation in such
capacity as the Corporation may determine.  After a Change of
Control, during the Term of Employment, the Executive's position,
authority and responsibilities, the type of work he or she is
asked to perform, and the status and stature of the people with
whom he or she is asked to work, shall be comparable to that
existing with respect to the Executive as of the date immediately
prior to the Change of Control, and after a Change of Control the
Executive's services shall be performed at the location where the
Executive was employed as of the date immediately prior to the
Change of Control, or at such other location as may be mutually
agreed between the Corporation and the Executive.
          (b)  The Executive agrees to devote his or her full
business time during normal business hours to the business and
affairs of the Corporation (except as otherwise provided herein)
and to use his or her best efforts to promote the interests of


<PAGE>
the Corporation and its Affiliated Companies and to perform
faithfully and efficiently the responsibilities assigned to
him or her in accordance with the terms of this Agreement to the
extent necessary to discharge such responsibilities, except for
(i) service on corporate, civic or charitable boards or
committees not significantly interfering with the performance of
such responsibilities and (ii) periods  of vacation and sick
leave to which he or she is entitled.  It is expressly understood
and agreed that the Executive's continuing service on any boards
and committees with which he or she shall be connected, as a
member or otherwise, as of the date hereof, or any such service
approved by the Corporation during the Term of Employment, shall
not be deemed to interfere with the performance of the
Executive's services to the Corporation pursuant to this
subparagraph 4(b).

     5.   Compensation and Other Conditions of Employment.
          (a)  Base Salary.  During the Term of Employment, the
Executive shall receive an annual base salary (the "Base
Salary"), in equal installments payable weekly or at such other
intervals as salary is normally paid by the Corporation to its
employees, at an annual rate established by the Corporation and
any Affiliated Companies as of the date hereof.  The Base Salary
shall be reviewed at least once each year and may be increased at
any time and from time to time by action of the Board of
Directors of CPI Corp., any committee thereof or any individual
having authority to take such action, in accordance with the
Corporation's regular practices.  Any increase in the Base Salary
shall not serve to limit or reduce any other obligation of the
Corporation hereunder, and after such increase the Base Salary
shall not be reduced from such increased level.   
          (b)  Annual Bonus.  After a Change of Control, in
addition to the Base Salary, the Executive shall be awarded for
each Fiscal Year during the Term of Employment an annual bonus (the
"Annual Bonus") (pursuant to any bonus plan or program of the
Corporation, any incentive plan or program of the Corporation, or
otherwise) in cash at least equal to the highest bonus paid or
payable to the Executive in respect of any of the Fiscal Years
during the three Fiscal Years immediately prior to the date of
the Change of Control.  Prior to a Change of Control, the amount
of the Executive's Annual Bonus shall be determined in accordance
with the Corporation's regular practice.
          (c)  Other Compensation Plans.  After a Change of
Control, in addition to the Base Salary and Annual Bonus payable
as hereinabove provided, during the Term of Employment, the
Executive shall be entitled to participate in all other
compensation plans and programs, including, without limitation,
savings plans, stock option plans, and retirement plans of the
Corporation and its Affiliated Companies (collectively, the
"Savings Plans"), on a basis at least equivalent to that provided
by the Corporation and its Affiliated Companies to the Executive
under such programs immediately prior to the date of the Change

<PAGE>
of Control.  Prior to a Change of Control, the Executive's
entitlement to participate in the Savings Plans shall be
determined in accordance with the Corporation's  regular
practice.  Prior to a Change of Control, nothing herein shall be
construed to prevent the Corporation from amending or altering
any such plans in accordance with the terms thereof.  All
agreements between the Corporation and the Executive existing on
the date hereof providing for special pension, retirement or
similar benefits are continued by this Agreement.
          (d)  Benefit Plans.  After a Change of Control, during
the Term of Employment, the Executive, his or her spouse, or his
or her dependents, as the case may be, shall be entitled to
receive all amounts which he or she, his or her spouse or his or
her dependents are or would have been entitled to receive as
benefits under all other benefit plans of the Corporation and its
Affiliated Companies, including, without limitation, medical,
dental, disability, group life, accidental death and travel
accident insurance plans and programs (collectively, the "Benefit
Plans") on a basis at least as favorable to the Executive as on
the date immediately prior to the date of the Change of Control. 
Prior to a Change of Control, the Executive's and such other
persons' entitlement to participate in the Benefit Plans shall be
determined in accordance with the Corporation's regular practice.
          (e)  Expenses.  During the Term of Employment, the
Executive shall be entitled to receive prompt reimbursement for
all reasonable expenses incurred by the Executive in accordance
with the regular policies and procedures of the Corporation.
          (f)  Office and Support Staff.  After a Change of
Control the Executive shall be entitled to an office or offices
of a size and with furnishings and other appointments, and to
secretarial and other assistance, at least equal to those
provided to the Executive as of the date immediately prior to the
date of the Change of Control.
          (g)  Death Benefits.  In the event of Executive's death
after completion of at least ten (10) Years of Service, unless
(1) Executive's employment with the Corporation was terminated
for Cause or (2) Executive (or his or her Beneficiary) is
entitled to receive Supplemental Retirement Benefits pursuant to
subsection 5(i), the Corporation shall pay to Executive's
Beneficiary an annual death benefit equal to forty percent (40%)
(but not to exceed $100,000) of Executive's annual Base Salary
(as defined in subsection 5(a) hereof) for the Fiscal Year of his
or her termination of employment with the Corporation in equal
monthly installments commencing with the month following the
month of Executive's death and ending with the later of (i) the
month in which Executive would have reached age sixty-five (65)
or (ii) the one-hundred twentieth (120th) month following the
month of Executive's death.  In the event that Executive dies
before age 65 but has not completed at least ten (10) Years of
Service with the Corporation, death benefits shall be reduced to
an amount equal to the benefits determined under the preceding
sentence multiplied by the Vesting Percentage applicable to
Executive.
<PAGE>
          (h)  Disability Benefits.  In the event of Executive's
Permanent Disability prior to attaining age 65 and prior to
termination of employment with the Corporation, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive annual disability
benefits equal to forty percent (40%) (but not to exceed
$100,000) of Executive's annual Base Salary for the Fiscal Year
in which the Executive terminated employment with the
Corporation, payable in equal monthly installments, commencing
with the month following the  month in which Executive terminated
employment as a result of Permanent Disability and ending on the
earlier of (i) the month in which Executive reaches age 65 or
(ii) the month of his or her death.  In the event that at the
time of Permanent Disability Executive has not completed at least
ten (10) Years of Service, the disability benefits shall be
reduced to an amount equal to the benefits determined under the
preceding sentence multiplied by the Vesting Percentage
applicable to Executive.  Disability benefits pursuant to this
subsection (h) shall be reduced by any amounts paid to Executive
under the Corporation's long-term disability insurance policy,
but shall not be reduced for any payments received by Executive
from Social Security or from any disability insurance coverage
individually owned by Executive.
          (i)  Supplemental Retirement Benefits.
               (1)  In the event of Executive's Retirement after
completion of at least ten (10) Years of Service, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive retirement benefits
for ten (10) years in an annual amount equal to forty percent
(40%) (but not to exceed $100,000) of Executive's annual Base
Salary for the Fiscal Year of his or her Retirement
("Supplemental Retirement Benefits").  In the event of
Executive's Retirement before completion of ten (10) Years of
Service, Corporation shall pay Executive retirement benefits on
the same terms as set forth in the preceding sentence except that
retirement benefits shall be reduced to an amount equal to
Supplemental Retirement Benefits multiplied by the Vesting
Percentage.
               (2)  Supplemental Retirement Benefits shall be
payable in one hundred twenty (120) equal monthly installments
commencing with the month following the later of (i) the month of
Executive's Retirement or (ii) the month during which Executive
reaches age sixty-five (65).  If Executive dies prior to the end
of the one hundred twenty (120) month period during which
Supplemental Retirement Benefits are payable, Supplemental
Retirement Benefits shall be payable during the remainder of such
120-month period to his or her Beneficiary.
               (3)  Notwithstanding anything herein to the
contrary, in the event of Executive's termination of employment
with the Corporation prior to attaining age 65 as a result of
Permanent Disability, if Executive attains age 65 and his or her
employment with the Corporation was not terminated for Cause, the

<PAGE>
Corporation shall pay to Executive the Supplemental Retirement
Benefits set forth in this Subsection 5(i) in accordance with
Executive's Vesting Percentage, commencing as of the month
following the month in which Executive attains age 65; provided,
however, that any Supplemental Retirement Benefits paid pursuant
to this  sentence shall be reduced by any amounts paid to
Executive under the Corporation's long-term disability insurance
policy (but shall not be reduced for any payments received by
Executive from Social Security or from any disability insurance
coverage individually owned by Executive) for the same period.
          (j) Survivability of Death and Supplemental Retirement
Benefits.  In the event of Executive's Retirement or death,
Executive's entitlement to death benefits pursuant to Subsection
5(g) hereof and Supplemental Retirement Benefits pursuant to
Subsection 5(i) hereof shall survive the Term of Employment and
Executive or his or her Beneficiary shall be entitled to such
death benefits and Supplemental Retirement Benefits based on the
same terms and conditions as would have been applicable had his
or her death or Retirement, as the case may be, occurred during
the Term of Employment.

     6.   Termination of Employment.
          (a)  Death or Permanent Disability.  Except for the
obligations of the Corporation set forth in this Subsection 6
(a), this Agreement shall terminate automatically upon the
Executive's death or Permanent Disability.  In the event of such
termination, the Corporation shall pay to the Executive's
Beneficiary or, in the event of Permanent Disability, the
Executive or his or her legal representative, all benefits and
Base Salary accrued through the date of termination, including,
without limitation, amounts payable under any plan referred to in
Subsection 5(d) plus any benefits to which Executive may be
entitled pursuant to Subsection 5(g), Subsection 5(h) or
Subsection 5(i) hereof.
          (b)  Cause.  The Corporation may terminate the
Executive's employment for Cause.  If the Executive's employment
is terminated for Cause, the Corporation shall pay the Executive
his or her full accrued Base Salary through the effective date of
the termination of his or her employment (which shall be no
earlier than the date of receipt of notice thereof) at the rate
in effect at the time of such termination, and the Corporation
shall have no further obligations to the Executive under this
Agreement.
          (c)  Notification Prior to One Year Extension.  Either
Executive or the Corporation may terminate this Agreement by
notifying the other party in writing of an intention to do so at
least sixty (60) days prior to the commencement of a one-year
extension period described in Section 3 hereof.
          (d)  Payments for Involuntary Termination Without
Cause.



<PAGE>
               (1)  If prior to a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall pay Executive during the 24-month period
following such involuntary termination of employment an amount
equal to 200% of Base Salary for the Fiscal Year of termination,
payable in equal weekly installments or at such other intervals
as salary is normally paid by the Corporation to its employees. 
The payment pursuant to this Subsection 6(d)(1) and any payments
to which Executive may be entitled pursuant to Subsections 5(g),
5(h), and 5(i) shall be in full discharge of any claims, actions,
demands or damages of every nature and description which
Executive might have or might assert against the Corporation or
any Affiliated Company in connection with or arising from the
termination of Executive's employment or the termination of this
Agreement.
               (2)  If following a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to Subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall, at the time of such involuntary
termination, make a lump sum cash payment to Executive equal to
200% of his or her Base Salary for the Fiscal Year of
termination.  In addition to the payment pursuant to this
Subsection 6(d)(2) and any payments to which Executive may be
entitled pursuant to Subsections 5(g), 5(h) and 5(i), Executive
shall be entitled to all remedies available under this Agreement
or at law in respect of  any damages suffered by Executive as a
result of an involuntary termination of employment without Cause.

     7.   Gross-Up For Parachute Tax.
          (a)  General.  In the event that following a Change of
Control Executive becomes entitled to any payments (whether
pursuant to this Employment Agreement or any other plan,
arrangement or agreement) from the Corporation in the nature of
compensation ("Parachute Payments") that in the opinion of a
certified public accounting firm (selected in the manner set
forth in Subsection 7(b)) or that under the provisions of a
notice of assessment from the Internal Revenue Service causes
imposition of the tax under Section 4999 of the Code or any
similar tax that may hereafter be imposed (the "Excise Tax"), the
Corporation shall pay Executive, at the time specified in
Subsection 7(d), the Gross-Up Payment (as determined in
accordance with Subsection 7(c)).
          (b)  Selection of C.P.A.  Within fifteen (15) days
after any termination of Executive's employment following a
Change of Control, the majority of the Continuing Directors as of
the date immediately prior to the Change of Control shall select
a certified public accounting firm (the "C.P.A.") to determine 

<PAGE>
the amount, if any, of the Excise Tax and the amount, if any, of
the Gross-Up Payments.
     (c)  Amount of Gross-Up Payments.
               (1)  The Gross-Up Payments shall be in an amount
such that the net amount retained by Executive with respect to
the Parachute Payments and Gross-Up Payments, after deduction of
any Excise Tax to which the Parachute Payments may be subject and
any federal, state, and local income taxes and Excise Tax upon
the Gross-Up Payments, shall be equal to the gross amount of the
Parachute Payments.
               (2)  For purposes of determining the amount of the
Gross-Up Payments, Executive shall be deemed to pay federal
income taxes at the applicable rate of federal income taxation
for the calendar year in which the Gross-Up Payment is to be made
and state and local income taxes at the applicable rate of
taxation for the calendar year in which the Gross-Up Payment is
to be made.
               (3)  In the event that the Excise Tax is
subsequently determined to exceed the amount taken into account
at the time the Gross-Up Payment is made pursuant to Subsection
7(d)(1) hereof (including any excess attributable to any
Parachute Payments the existence or amount of which could not be
accurately determined at the time of the Gross-Up Payment), the
Corporation shall make an additional Gross-Up Payment in respect
of such excess (plus any interest and addition to tax  payable
with respect to such excess) within fifteen (15) days after the
amount of such excess is determined by the C.P.A. or by the
Internal Revenue Service (the "IRS") in a notice of assessment.
          (d)  Timing of Gross-Up Payments.  Gross-Up Payments
other than Gross-Up Payments pursuant to Subsection 7(c)(3) shall
be paid not later than forty-five (45) days following payment of
any Parachute Payments to which the Gross-Up Payments are
attributable; provided, however, that if the amount of such
Gross-Up Payment or portion thereof cannot be finally determined
on or before such day, the Corporation shall pay to Executive on
such day an estimate, as determined in good faith by the
Corporation, of the minimum amount of such payments and shall pay
the remainder of such payments (together with interest at the
applicable federal rate provided in Section l274(d) of the Code)
as soon as the amount thereof can be determined by the C.P.A.,
but in no event later than forty-five (45) days after payment of
such Parachute Payments.
          (e)  Corporation's Right to Designate Tax
Representative; Assignment of Refund Proceeds.  If the IRS
proposes an assessment of the Excise Tax against Executive or
proposes an additional assessment of Excise Tax in excess of the
amount previously reported by Executive:
               (1)  Executive shall within five (5) days after
receipt from the IRS of notice of the proposed Excise Tax
assessment notify the Corporation in writing and furnish the
Corporation with copies of all correspondence from the IRS
relating to the proposed Excise Tax assessment.

<PAGE>
               (2)  The Corporation shall be authorized to
designate an attorney and/or accountant (the "Tax
Representative") to serve as Executive's exclusive representative
with respect to all proceedings with the IRS relating to the
proposed Excise Tax assessment, including but not limited to
negotiating a settlement or compromise of the proposed Excise Tax
assessment, filing a claim for refund with respect thereto, and
seeking judicial review of any disallowance of a claim for
refund.  Executive hereby agrees to execute an appropriate power
of attorney authorizing the Tax Representative to represent
Executive with respect to the Excise Taxes.  Executive further
agrees to take any other appropriate actions reasonably requested
by the Tax Representative in connection therewith; provided,
however, that the Corporation shall reimburse Executive for any
expenses incurred by Executive as a result of compliance with
such requests.
               (3)  If the Tax Representative files a claim for
refund of Excise Taxes with respect to which the Corporation has
made a Gross-Up Payment and such refund claim is allowed by the
IRS or by the final judgment of a court of competent
jurisdiction, Executive shall endorse the refund check payable to
the Corporation and shall send the refund check to the
Corporation not later than five (5) days after receipt from the
IRS.
               (4)  If the Corporation designates a Tax
Representative, the Corporation shall pay all of his or her
professional fees and expenses and hold Executive harmless from
any claims in connection therewith.  The Tax Representative shall
keep Executive timely informed of all significant developments in
the Excise Tax matter and shall send to Executive copies of all
correspondence relating thereto.
               (5)  Notwithstanding anything herein to the
contrary, if the Corporation is in material breach of any of its
obligations pursuant to this Agreement, the Corporation's rights
pursuant to this Subsection 7(e) shall be extinguished and
Executive shall have the right to revoke any power of attorney
executed pursuant to this Subsection 7(e).

     8.   No Obligation to Mitigate Damages.  The Executive shall
not be obligated to mitigate any damages by seeking other
employment or otherwise, and no amount  payable hereunder and no
benefit or service credit for benefits shall be reduced in the
event that the Executive shall accept alternative employment.

     9.   Benefits Payable Only From Corporate Assets.
          (a)  No Trust.  Nothing contained in this Agreement,
and no action taken pursuant to its provisions by either party
hereto shall create, or be construed to create, a trust of any
kind, or a fiduciary relationship between the Corporation and the
Executive or his or her Beneficiary.  
          (b)  Executive's Status as Unsecured General Creditor. 
The payment of any benefits hereunder to the Executive or his or

<PAGE>
her Beneficiary shall be made from assets which shall continue,
for all purposes, to be a part of the general assets of the
Corporation; no person shall have or acquire any interest in such
assets by virtue of the provisions of this Agreement.  To the
extent that the Executive or his or her Beneficiary acquires a
right to receive payments from the Corporation under the
provisions hereof, such right shall be no greater than the right
of any unsecured general creditor of the Corporation.
          (c)  Recovery of Cost of Providing Benefits.  In the
event that, in its discretion, the Corporation purchases an
insurance policy insuring the life of the Executive to enable the
Corporation to recover, in whole or in part, the cost of
providing any benefits hereunder, neither the Executive nor his
or her Beneficiary under this Agreement shall have or acquire any 
rights whatsoever therein.  The Corporation shall be the sole
owner and beneficiary of any such policy and, as such, shall
possess and may exercise all incidents of ownership therein.

     10.  Determination of Benefits and Claims Procedure.  The
Corporation shall make all determinations as to rights to
benefits under this Agreement.  Subject to and in compliance with
the specific procedures contained in the applicable regulations
promulgated under the Employee Retirement Income Security Act of
1974, as amended:  (i) any decision by the Corporation denying a
claim for benefits under this Agreement by the Executive or his
or her Beneficiary shall be stated in writing by the Corporation
and delivered or mailed to the claimant; (ii) each such notice
shall set forth the specific reasons for the denial, written to
the best of the Corporation's ability in a manner that may be
understood without legal or actuarial counsel; and (iii) the
Corporation shall afford a reasonable opportunity to the claimant
whose claim for benefits has been denied for a review of the
decision denying such claim.

     11.  Non-exclusivity of Rights.  Nothing in this Agreement
shall prevent or limit the Executive's continuing or future
participation in any benefit, bonus, incentive or other plan or
program provided by the Corporation or any Affiliated Companies
and for which the Executive may qualify, nor shall anything
herein limit or otherwise affect such rights as the Executive may
have under any other agreements with the  Corporation or any
Affiliated Companies.  Amounts which are vested benefits or which
the Executive is otherwise entitled to receive under any plan or
program of the Corporation or any Affiliated Companies shall be
payable in accordance with the terms of such plan or program.

     12.  Full Settlement.  After a Change of Control, the
Corporation's obligation to make the payments provided for herein
and otherwise to perform its obligations hereunder shall not be
affected by any circumstances, including, without limitation, any
set-off, counterclaim, recoupment, defense or other right which
the Corporation may have against the Executive or others.  Unless

<PAGE>
it is finally determined by a court of competent jurisdiction
after all available appeals that the Corporation has validly
terminated the Executive's employment for Cause, the Corporation
agrees to pay, to the full extent permitted by law, all legal
fees and expenses which the Executive may reasonably incur as a
result of any contest (regardless of the outcome thereof) by the
Corporation or others of the validity or enforceability of, or
liability under, any provision of this Agreement or any guarantee
of performance thereof, plus, in each case, interest compounded
quarterly, on the total unpaid amount determined be payable
hereunder, such interest to be calculated on the basis of the
prime commercial lending rate announced by Mercantile Bank, N.A.
in effect from time to time, for the period commencing on  the
date of such contest and ending on the date on which the
Corporation shall pay such amount.

     13.  Covenants.
          (a)  Non-Competition.
               (1)  Executive recognizes that during the course
of Executive's employment with the Corporation, Executive has
been and will be instructed about and become acquainted with
confidential information of the Corporation, including, without
limitation, customer lists, methods of sales, the existence and
contents and terms of this Agreement, methods of sales
procurement, sales procurement techniques, sales procedures and
equipment/supply information, equipment and supply acquisition
procedures and processes and sources, customer evaluation
procedures, customer maintenance and supply maintenance
procedures and corresponding information relating to persons,
firms and corporations which are or may become customers of the
Corporation and, further, companies from which the Corporation
obtains various products and supplies for sale, resale and
distribution to customers of the Corporation.  This confidential
information further includes, but is not limited to, customer
identity, supplier identity and terms, purchase terms, sales
techniques, purchase conditions and rates, customer needs,
billing procedures and processes, contacts and customer
information.  Further, Executive agrees and acknowledges that the
development and assemblage and maintenance of the customer base
of the Corporation has taken extraordinary time, money,
resources, training, and effort by the Corporation and its
employees.
               (2)  Executive agrees that he or she will not
during the Term of Employment and for a period of two (2) years
following cessation of his or her employment at the Corporation
("Restricted Period"), for any cause or reason, directly or
indirectly:
                    (A)  engage in any business in competition
with the Corporation and its Affiliates or supply and sell to
present customers, former customers and prospects of the
Corporation and its Affiliates; or


<PAGE>
                    (B)  own, manage, operate, control, advise,
be employed by, consult, or materially participate in, or be
materially involved in any manner with the ownership, management,
operation or control of, individually or through any other entity
or device, any business that competes with the business then
conducted by the Corporation or any Affiliate; provided, however,
that mere ownership as an investor of not more than five percent
(5%) of the securities of a corporation or other business
enterprise shall not in and of itself be deemed to violate this
Section 13(b)(2)(B).
          (b)  Nondisclosure of Confidential Information.
               (1)  Executive will not, except as authorized by
the Corporation in writing, during or at any time after the
termination of Executive's employment with the Corporation,
directly or indirectly, use for himself or herself or others, or
disclose, communicate, divulge, furnish to, or convey to any
other person, firm, or corporation, any secret or confidential
information, knowledge or data of the Corporation or that of
third parties obtained by Executive during the period of his or
her employment with the Corporation.  Such information, knowledge
or data includes, without limitation, the following:
                    (A)  Secret or confidential matters of a
technical nature such as, but not limited to, methods, know-how,
formulations, compositions, processes, discoveries, machines,
inventions, computer programs, and similar items or research
projects involving such items,
                    (B)  Secret or confidential matters of a
business nature such as, but not limited to, marketing policies
or strategies, information about costs, price lists, purchasing
and purchasing policies, profits, market, sales or lists of
customers, customer history information, and
                    (C)  Secret or confidential matters
pertaining to future developments such as, but not limited to,
research and development or future marketing or merchandising.
               (2)  Executive, upon termination of his or her
employment with the Corporation, or at any other time upon the
Corporation's request, shall deliver promptly to the Corporation
all manuals, letters, notes, notebooks, reports, formulations,
computer programs and similar items, memoranda, lists of
customers, customer history information and all other materials
and copies thereof relating in any way to the Corporation's
business and in any way obtained by Executive during the term of
employment with the Corporation which are in his or her
possession or under his or her control; and Executive will not
make or retain any copies of any of the foregoing and will so
represent to the Corporation upon termination of his or her
employment.
          (c)  Inducement.
               (1)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
use any confidential information for the purposes of inducing or
attempting to induce any present, former, or prospective customer

<PAGE>
of the Corporation or its Affiliates to become a customer of
Executive or any person, firm, or corporation, or business
association with which Executive is affiliated in any capacity
with respect to the markets supplied by the Corporation or its
Affiliates.
               (2)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
directly or indirectly solicit for employment or employ any of
the Corporation's employees to work for Executive or any business
association with which/whom Executive is affiliated, or to work
for any other company in the markets supplied by the Corporation
or its Affiliates.
          (f)  Interest of Parties.  Executive agrees that the
duration of the limitations set forth in this Section 13 are
reasonable under the circumstances, considering Executive's
position with the Corporation and other relevant factors, and
that this will not constitute a serious handicap to Executive in
securing future employment.
          (g)  Disclosure to Corporation.  Executive shall
promptly communicate and disclose to the Corporation all
information, observations and data obtained by Executive in the
course of Executive's employment.  All written materials, records
and documents made by Executive or coming into Executive's
possession during the Term of Employment concerning any
inventions, products, processes or equipment, manufactured, used,
developed, investigated or considered by the Corporation or any
Affiliated Companies shall be the property of the Corporation,
and upon termination of the Term of Employment, or upon request
of the Corporation during the Term of Employment,  Executive
shall promptly deliver the same to the Corporation.  Executive
agrees to render to the Corporation such reports of the
activities of the business undertaken by Executive or conducted
under Executive's direction during the Term of Employment as the
Corporation may reasonably request.
          (h)  Inventions.
               (1)  Executive shall promptly communicate and
disclose in writing to the Corporation all those inventions and
developments whether patentable or not, as well as patents and
patent applications (hereinafter collectively called
"Inventions"), made, conceived, developed or purchased by
Executive, or under which Executive acquires the right to grant
licenses or to become licensed, alone or jointly with others,
during the Term of Employment, which have arisen or may arise out
of Executive's employment, or relate to any matters pertaining
to, applicable to, or useful in connection with, the business or
affairs of the Corporation or any Affiliated Companies.  All of
Executive's right, title and interest in, to and under all such
inventions, licenses and rights to grant licenses shall be the
sole property of the Corporation.  Any such inventions disclosed
to anyone by Executive within one (1) year after the termination



<PAGE>
of the Term of Employment for any cause whatsoever shall be
deemed to have been made or conceived by Executive during the
Term of Employment.
               (2)  As to all such inventions, Executive shall,
upon request of the Corporation, during the Term of Employment or
thereafter:
                    A.   Execute all documents which the
               Corporation shall deem necessary or proper to
               enable it to establish title to such inventions,
               or other rights, and to enable it to file and
               prosecute applications for letters patent of the
               United States and any foreign country; and
                    B.   Do all things (including the giving of
               evidence in suits and other proceedings) which the
               Corporation shall deem necessary or proper to
               obtain, maintain or to assert patents for any and
               all such inventions or to assert its rights in any
               inventions not patented.
All expenses incident to any action required by the Corporation
or taken on its behalf pursuant to the provisions of this
paragraph shall be borne by the Corporation including without
limitation a reasonable payment for Executive's time and expenses
involved in case he or she is not then in its employ.
          (i)  Litigation.  Executive agrees that during the Term
of Employment or thereafter, Executive shall do all things,
including the giving of evidence in suits and other proceedings,
which the Corporation shall deem necessary or proper to obtain,
maintain or assert rights accruing to the  Corporation during the
Term of Employment and in connection with which Executive has
knowledge, information or expertise.  All reasonable expenses
incurred by Executive during the Term of Employment or thereafter
in fulfilling the duties set forth in this Section, shall be
reimbursed by the Corporation to the full extent legally
appropriate including, without limitation, a reasonable payment
for Executive's time in the event this Agreement has terminated
prior to the time Executive renders such assistance, advice and
counsel.

     14.  Equity.  The parties hereto agree that the services to
be rendered by Executive are special, unique and of an
extraordinary character.  In the event of the breach by Executive
of any of the provisions of this Agreement, the Corporation, in
addition and as a supplement to such other rights and remedies as
may exist in its favor, may apply to any court of law or equity
having jurisdiction to enforce the specific performance of this
Agreement, and/or may apply for injunctive relief against any act
which would violate any of the provisions of this Agreement.

     15.  Effect on Prior Agreements.  This Agreement shall
supersede and replace any and all prior employment agreements
entered into between Executive and the Corporation or any
Affiliated Company, including but not limited to that certain

<PAGE>
Employment Agreement dated February 2, 1992.  This Agreement
contains the entire understanding of the parties hereto with
respect to the subject matter hereof.

     16.  No Assignment.
          (a)  This Agreement is personal to the Executive and
without the prior written consent of the Corporation shall not be
assignable by the Executive other than by will or the laws of
descent and distribution.  This Agreement shall inure to the
benefit of and be enforceable by the Executive's legal
representatives and Beneficiary.
          (b)  This Agreement shall inure to the benefit of and
be binding upon the Corporation and its successors.  The
Corporation shall require any successor to all or substantially
all of the business and/or assets of the Corporation, whether
direct or indirect, by purchase, merger, consolidation,
acquisition of stock, or otherwise, by an agreement in form and
substance satisfactory to the Executive, expressly to assume and
agree to perform this Agreement in the same manner and to the
same extent as the Corporation would be required to perform if no
such succession had taken place.

     17.  Severability.  The invalidity or unenforceability of
any provision of this Agreement shall not affect the validity or
enforceability of any other provision of this Agreement, and this
Agreement shall be construed in all respects as if such invalid
or unenforceable provision or clause were omitted.

     18.  Miscellaneous.
          (a)  This Agreement shall be governed by and construed
in accordance with the laws of the State of Missouri, without
reference to principles of conflict of laws.  The captions of
this Agreement are not part of the provisions hereof and shall
have no force or effect.  This Agreement may not be amended or
modified other than by a written agreement executed by the
parties hereto or their respective successors and legal
representatives.
          (b)  In the event that litigation is required to
enforce any provision of this Agreement, subject to the
provisions of Section 12 hereof, the prevailing party shall be
entitled to reasonable attorneys fees.












<PAGE>

          (c)  All notices and other communications hereunder
shall be in writing and shall be given by hand delivery to the
other party or by registered or certified mail, return receipt
requested, postage prepaid, addressed as follows:
          
          If to the Executive:

               David E. April
               17127 Surrey View Drive
               Chesterfield, MO 63005-4458


          If to the Corporation:

               Consumer Programs, Incorporated
               1706 Washington Avenue
               St. Louis, Missouri  63103

               Attention:  Russ Isaak, President

or to such other address as either party shall have furnished  to
the other in writing in accordance herewith.  Notice and
communications shall be effective when actually received by the
addressee.
          (d)  This Agreement contains the entire understanding
of the parties hereto with respect to the subject matter hereof.
          (e)  The Corporation may withhold from any amounts
payable under this Agreement such federal, state or local taxes
as shall be required to be withheld pursuant to any applicable
law or regulation.
     
     IN WITNESS WHEREOF, the parties hereto have executed this
Agreement in duplicate, all as of the day and year first above
written.

                         CONSUMER PROGRAMS INCORPORATED


                         By /s/ Russell Isaak                  
                            -----------------------------------
                                President



                         By /s/ David E. April                 
                            -----------------------------------
                                David E. April
                                Senior Executive Vice President





                                                    EXHIBIT (10.6)



                       MATERIAL CONTRACT




Employment Contract - Barry C. Arthur








































<PAGE>

                      EMPLOYMENT AGREEMENT
                      --------------------


     AGREEMENT, dated February 5, 1995, between CONSUMER PROGRAMS
INCORPORATED, a Missouri corporation (the "Corporation"), and
Barry Arthur (the "Executive").

     WHEREAS, the Corporation currently employs the Executive in
the capacity of Executive Vice President, Finance-Chief Financial
Officer, and the Executive is one of the key executives of the
Corporation and its parent corporation, CPI Corp.;

     WHEREAS, there is much competition for the type of business
performed by the Corporation in the locales in which the
Corporation operates, and the Corporation and Executive
acknowledge that the Corporation is active in the product markets
in which it competes;

     WHEREAS, Executive, during his or her employment, has been
and will be entrusted with confidential information;

     WHEREAS, Executive and the Corporation recognize and
acknowledge that, to ensure the continued growth and stability of
the Corporation, it is necessary to obtain an agreement from
Executive not to compete with the Corporation and not to disclose
confidential information of the Corporation; and

     WHEREAS, the Corporation desires that the Executive continue
in the employ of the Corporation as a result of his or her
experience with the Corporation and his or her potential for
making future contributions to the Corporation, and the Executive
is willing to make a commitment to remain in such employ upon the
terms and subject to the conditions of this Agreement.

     NOW, THEREFORE, in consideration of the mutual promises
contained herein and other good and valuable consideration, the
parties hereto hereby agree as follows:

     1.   Definitions.  For purposes of this Agreement:
          (a)  "Affiliated Companies" shall mean any corporation
(or other business entity) controlling, controlled by or under
common control with the Corporation.
          (b)  "Beneficiary" shall mean the person designated in
writing by the Executive as his or her beneficiary under this
Agreement, or in the absence of such designation, his or her
estate.
          (c)  "Cause" shall mean:
               (1)  prior to a Change of Control, (i) conduct or
activity of the Executive materially detrimental to the
Corporation's reputation or business (including financial)
operations; (ii) gross or habitual neglect or breach of duty or

<PAGE>
misconduct of the Executive in discharging the duties of his or
her position; or (iii) prolonged absence by the Executive from
his or her duties (other than on account of illness or
disability) without the consent of the Corporation.
               (2)  after a Change of Control, (i) an act or acts
of dishonesty on the Executive's part which are intended to
result in his or her substantial personal enrichment at the
expense of the Corporation; (ii) any material violation by the
Executive of his or her obligations and covenants pursuant to
this Agreement which is demonstrably willful and deliberate on
the Executive's part and which results in material injury to the
Corporation; or (iii) the conviction of Executive of a felony or
of a crime involving moral turpitude.
          (d)  A "Change of Control" shall mean a change in
control of a nature that would be required to be reported in
response to Item 1(a) of the Current Report on Form 8-K, as in
effect on the date hereof, pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934, as amended ("Exchange Act") or
would have been required to be so reported but for the fact that
such event had been "previously reported" as that term is defined
in Rule 12b-2 of Regulation 12B of the Exchange Act unless the
transactions that give rise to the change in control are approved
or ratified by a majority of the members of the Incumbent Board
of CPI Corp. who are not employees of the Corporation; provided
that, without limitation, notwithstanding anything herein to the
contrary, such a change in control shall be deemed to have
occurred if (a) any Person is or becomes the beneficial owner (as
defined in Rule 13d-3 under the Exchange Act), directly or
indirectly, of securities of CPI Corp. representing 40% or more
of the combined voting power of CPI Corp.'s then outstanding
securities ordinarily (apart from rights accruing under special
circumstances) having the right to vote at elections of 
directors ("Voting Securities"), (b) individuals who constitute
the Board of CPI Corp. on the date hereof (the "Incumbent Board")
cease for any reason to constitute at least a majority thereof,
provided that any person becoming a director subsequent to the
date hereof whose election, or nomination for election by CPI
Corp.'s shareholders, was approved by a vote of at least
three-quarters of the directors comprising the Incumbent Board
(either by a specific vote or by approval of the proxy statement
of CPI Corp. in which such person is named as a nominee for
director, without objection to such nomination) shall be, for
purposes of this clause (b), considered as though such person
were a member of the Incumbent Board, or (c) approval by the
stockholders of CPI Corp. of a reorganization, merger or
consolidation, in each case, with respect to which persons who
were the stockholders of CPI Corp. immediately prior to such
reorganization, merger or consolidation do not, immediately
thereafter, own, directly or indirectly, more than 50% of the
combined voting power entitled to vote generally in the election
of directors of the reorganized, merged or consolidated company's
then outstanding voting securities, or a liquidation or

<PAGE>
dissolution of CPI Corp. or of the sale of all or substantially
all of the assets of CPI Corp.  For purposes of this Agreement,
the term "Person" shall mean and include any individual,
corporation, partnership, group, association or other "person," 
as such term is used in Section 14(d) of the Exchange Act, other
than CPI Corp., the Corporation or an Affiliated Company or any
employee benefit plan(s) sponsored or maintained by the
Corporation or any Affiliated Company.
          (e)  "Code" shall mean the Internal Revenue Code of
1986, as may be amended from time to time.
          (f)  "Continuing Directors" shall have the meaning set
forth in Paragraph 3(G) of Article Ten of CPI Corp.'s Certificate
of Incorporation.
          (g)  "Fiscal Year" shall mean the Fiscal Year of the
Corporation.
          (h)  "Permanent Disability" shall mean the inability of
Executive to perform the services contemplated by Section 4
hereof for a period of at least one hundred eighty (180)
consecutive calendar days or for thirty-five (35) weeks (whether
or not consecutive) in any twelve (12) month period on account of
any sickness, injury or other infirmity or disability.
          (i)  "Retirement" shall mean the Executive's voluntary
or involuntary termination of employment with the Corporation
except for termination on account of (A) Cause as defined in
Subsection 6(b) hereof, (B) death or (C) Permanent Disability
before attaining age sixty-five (65).
          (j)  "Term of Employment" shall have the meaning set
forth in Section 3 hereof.
          (k)  "Vesting Percentage" shall mean the percentage of
Supplemental Retirement Benefits, death benefits, and disability
benefits in which Executive has a nonforfeitable interest (except
in the event of termination for Cause) based upon the number of
Years of Service Executive has completed, determined as follows:

<TABLE>
<CAPTION>
     Completed Years of Service               Vesting Percentage 
                 <S>                              <C>
                  0                                 0%
                  1                                10%
                  2                                20%
                  3                                30%
                  4                                40%
                  5                                50%
                  6                                60%
                  7                                70%
                  8                                80%
                  9                                90%
                 10                               100%
</TABLE>



<PAGE>
Notwithstanding anything herein to the contrary, if Executive's
employment with the Corporation terminates following a Change of
Control, unless such termination is for Cause, for purposes of
Subsections 5(g), 5(h), and 5(i) of this Agreement Executive
shall be deemed to have completed ten (10) Years of Service and
his or her Vesting Percentage shall be deemed to be 100%.
          (l)  "Year of Service" shall mean any Fiscal Year
during which the Executive has worked for the Corporation at
least one thousand (1,000) hours, including Fiscal Years prior to
the effective date of this Agreement.

     2.   Employment.  The Corporation hereby employs and engages
the services of the Executive as one of its key executives
initially in the position of Executive Vice President, Finance-
Chief Financial Officer of the Corporation and its parent
corporation, CPI Corp. for the Term of Employment set
forth in Section 3.  The Executive agrees to serve the
Corporation for the Term of Employment as provided herein.

     3.   Term of Employment.  The Executive's Term of Employment
shall be a period commencing on the date hereof and ending one
(1) year thereafter; provided, however, that upon the expiration
of the aforesaid period (the "Expiration Date") and upon each
anniversary of the Expiration Date, the Term of Employment shall
automatically be extended for an additional one (1) year period
unless Executive or the Corporation notifies the other in writing
at least sixty (60) days prior to the commencement of such one
(1) year period of an intention to terminate this Agreement. 
Notwithstanding anything herein to the contrary, the Term of
Employment shall terminate upon Executive's death or Permanent
Disability as set forth in subsection 6(a) hereof or upon the
Corporation's termination of Executive's employment for Cause
pursuant to subsection 6(b) hereof.

     4.   Position and Duties.
          (a)  Prior to a Change of Control, during the Term of
Employment, the Executive shall serve the Corporation in such
capacity as the Corporation may determine.  After a Change of
Control, during the Term of Employment, the Executive's position,
authority and responsibilities, the type of work he or she is
asked to perform, and the status and stature of the people with
whom he or she is asked to work, shall be comparable to that
existing with respect to the Executive as of the date immediately
prior to the Change of Control, and after a Change of Control the
Executive's services shall be performed at the location where the
Executive was employed as of the date immediately prior to the
Change of Control, or at such other location as may be mutually
agreed between the Corporation and the Executive.
          (b)  The Executive agrees to devote his or her full
business time during normal business hours to the business and
affairs of the Corporation (except as otherwise provided herein)
and to use his or her best efforts to promote the interests of

<PAGE>
the Corporation and its Affiliated Companies and to perform
faithfully and efficiently the responsibilities assigned to
him or her in accordance with the terms of this Agreement to the
extent necessary to discharge such responsibilities, except for
(i) service on corporate, civic or charitable boards or
committees not significantly interfering with the performance of
such responsibilities and (ii) periods  of vacation and sick
leave to which he or she is entitled.  It is expressly understood
and agreed that the Executive's continuing service on any boards
and committees with which he or she shall be connected, as a
member or otherwise, as of the date hereof, or any such service
approved by the Corporation during the Term of Employment, shall
not be deemed to interfere with the performance of the
Executive's services to the Corporation pursuant to this
subparagraph 4(b).

     5.   Compensation and Other Conditions of Employment.
          (a)  Base Salary.  During the Term of Employment, the
Executive shall receive an annual base salary (the "Base
Salary"), in equal installments payable weekly or at such other
intervals as salary is normally paid by the Corporation to its
employees, at an annual rate established by the Corporation and
any Affiliated Companies as of the date hereof.  The Base Salary
shall be reviewed at least once each year and may be increased at
any time and from time to time by action of the Board of
Directors of CPI Corp., any committee thereof or any individual
having authority to take such action, in accordance with the
Corporation's regular practices.  Any increase in the Base Salary
shall not serve to limit or reduce any other obligation of the
Corporation hereunder, and after such increase the Base Salary
shall not be reduced from such increased level.   
          (b)  Annual Bonus.  After a Change of Control, in
addition to the Base Salary, the Executive shall be awarded for
each Fiscal Year during the Term of Employment an annual bonus (the
"Annual Bonus") (pursuant to any bonus plan or program of the
Corporation, any incentive plan or program of the Corporation, or
otherwise) in cash at least equal to the highest bonus paid or
payable to the Executive in respect of any of the Fiscal Years
during the three Fiscal Years immediately prior to the date of
the Change of Control.  Prior to a Change of Control, the amount
of the Executive's Annual Bonus shall be determined in accordance
with the Corporation's regular practice.
          (c)  Other Compensation Plans.  After a Change of
Control, in addition to the Base Salary and Annual Bonus payable
as hereinabove provided, during the Term of Employment, the
Executive shall be entitled to participate in all other
compensation plans and programs, including, without limitation,
savings plans, stock option plans, and retirement plans of the
Corporation and its Affiliated Companies (collectively, the
"Savings Plans"), on a basis at least equivalent to that provided
by the Corporation and its Affiliated Companies to the Executive
under such programs immediately prior to the date of the Change

<PAGE>
of Control.  Prior to a Change of Control, the Executive's
entitlement to participate in the Savings Plans shall be
determined in accordance with the Corporation's  regular
practice.  Prior to a Change of Control, nothing herein shall be
construed to prevent the Corporation from amending or altering
any such plans in accordance with the terms thereof.  All
agreements between the Corporation and the Executive existing on
the date hereof providing for special pension, retirement or
similar benefits are continued by this Agreement.
          (d)  Benefit Plans.  After a Change of Control, during
the Term of Employment, the Executive, his or her spouse, or his
or her dependents, as the case may be, shall be entitled to
receive all amounts which he or she, his or her spouse or his or
her dependents are or would have been entitled to receive as
benefits under all other benefit plans of the Corporation and its
Affiliated Companies, including, without limitation, medical,
dental, disability, group life, accidental death and travel
accident insurance plans and programs (collectively, the "Benefit
Plans") on a basis at least as favorable to the Executive as on
the date immediately prior to the date of the Change of Control. 
Prior to a Change of Control, the Executive's and such other
persons' entitlement to participate in the Benefit Plans shall be
determined in accordance with the Corporation's regular practice.
          (e)  Expenses.  During the Term of Employment, the
Executive shall be entitled to receive prompt reimbursement for
all reasonable expenses incurred by the Executive in accordance
with the regular policies and procedures of the Corporation.
          (f)  Office and Support Staff.  After a Change of
Control the Executive shall be entitled to an office or offices
of a size and with furnishings and other appointments, and to
secretarial and other assistance, at least equal to those
provided to the Executive as of the date immediately prior to the
date of the Change of Control.
          (g)  Death Benefits.  In the event of Executive's death
after completion of at least ten (10) Years of Service, unless
(1) Executive's employment with the Corporation was terminated
for Cause or (2) Executive (or his or her Beneficiary) is
entitled to receive Supplemental Retirement Benefits pursuant to
subsection 5(i), the Corporation shall pay to Executive's
Beneficiary an annual death benefit equal to forty percent (40%)
(but not to exceed $100,000) of Executive's annual Base Salary
(as defined in subsection 5(a) hereof) for the Fiscal Year of his
or her termination of employment with the Corporation in equal
monthly installments commencing with the month following the
month of Executive's death and ending with the later of (i) the
month in which Executive would have reached age sixty-five (65)
or (ii) the one-hundred twentieth (120th) month following the
month of Executive's death.  In the event that Executive dies
before age 65 but has not completed at least ten (10) Years of
Service with the Corporation, death benefits shall be reduced to
an amount equal to the benefits determined under the preceding
sentence multiplied by the Vesting Percentage applicable to
Executive.
<PAGE>
          (h)  Disability Benefits.  In the event of Executive's
Permanent Disability prior to attaining age 65 and prior to
termination of employment with the Corporation, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive annual disability
benefits equal to forty percent (40%) (but not to exceed
$100,000) of Executive's annual Base Salary for the Fiscal Year
in which the Executive terminated employment with the
Corporation, payable in equal monthly installments, commencing
with the month following the  month in which Executive terminated
employment as a result of Permanent Disability and ending on the
earlier of (i) the month in which Executive reaches age 65 or
(ii) the month of his or her death.  In the event that at the
time of Permanent Disability Executive has not completed at least
ten (10) Years of Service, the disability benefits shall be
reduced to an amount equal to the benefits determined under the
preceding sentence multiplied by the Vesting Percentage
applicable to Executive.  Disability benefits pursuant to this
subsection (h) shall be reduced by any amounts paid to Executive
under the Corporation's long-term disability insurance policy,
but shall not be reduced for any payments received by Executive
from Social Security or from any disability insurance coverage
individually owned by Executive.
          (i)  Supplemental Retirement Benefits.
               (1)  In the event of Executive's Retirement after
completion of at least ten (10) Years of Service, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive retirement benefits
for ten (10) years in an annual amount equal to forty percent
(40%) (but not to exceed $100,000) of Executive's annual Base
Salary for the Fiscal Year of his or her Retirement
("Supplemental Retirement Benefits").  In the event of
Executive's Retirement before completion of ten (10) Years of
Service, Corporation shall pay Executive retirement benefits on
the same terms as set forth in the preceding sentence except that
retirement benefits shall be reduced to an amount equal to
Supplemental Retirement Benefits multiplied by the Vesting
Percentage.
               (2)  Supplemental Retirement Benefits shall be
payable in one hundred twenty (120) equal monthly installments
commencing with the month following the later of (i) the month of
Executive's Retirement or (ii) the month during which Executive
reaches age sixty-five (65).  If Executive dies prior to the end
of the one hundred twenty (120) month period during which
Supplemental Retirement Benefits are payable, Supplemental
Retirement Benefits shall be payable during the remainder of such
120-month period to his or her Beneficiary.
               (3)  Notwithstanding anything herein to the
contrary, in the event of Executive's termination of employment
with the Corporation prior to attaining age 65 as a result of
Permanent Disability, if Executive attains age 65 and his or her
employment with the Corporation was not terminated for Cause, the

<PAGE>
Corporation shall pay to Executive the Supplemental Retirement
Benefits set forth in this Subsection 5(i) in accordance with
Executive's Vesting Percentage, commencing as of the month
following the month in which Executive attains age 65; provided,
however, that any Supplemental Retirement Benefits paid pursuant
to this  sentence shall be reduced by any amounts paid to
Executive under the Corporation's long-term disability insurance
policy (but shall not be reduced for any payments received by
Executive from Social Security or from any disability insurance
coverage individually owned by Executive) for the same period.
          (j) Survivability of Death and Supplemental Retirement
Benefits.  In the event of Executive's Retirement or death,
Executive's entitlement to death benefits pursuant to Subsection
5(g) hereof and Supplemental Retirement Benefits pursuant to
Subsection 5(i) hereof shall survive the Term of Employment and
Executive or his or her Beneficiary shall be entitled to such
death benefits and Supplemental Retirement Benefits based on the
same terms and conditions as would have been applicable had his
or her death or Retirement, as the case may be, occurred during
the Term of Employment.

     6.   Termination of Employment.
          (a)  Death or Permanent Disability.  Except for the
obligations of the Corporation set forth in this Subsection 6
(a), this Agreement shall terminate automatically upon the
Executive's death or Permanent Disability.  In the event of such
termination, the Corporation shall pay to the Executive's
Beneficiary or, in the event of Permanent Disability, the
Executive or his or her legal representative, all benefits and
Base Salary accrued through the date of termination, including,
without limitation, amounts payable under any plan referred to in
Subsection 5(d) plus any benefits to which Executive may be
entitled pursuant to Subsection 5(g), Subsection 5(h) or
Subsection 5(i) hereof.
          (b)  Cause.  The Corporation may terminate the
Executive's employment for Cause.  If the Executive's employment
is terminated for Cause, the Corporation shall pay the Executive
his or her full accrued Base Salary through the effective date of
the termination of his or her employment (which shall be no
earlier than the date of receipt of notice thereof) at the rate
in effect at the time of such termination, and the Corporation
shall have no further obligations to the Executive under this
Agreement.
          (c)  Notification Prior to One Year Extension.  Either
Executive or the Corporation may terminate this Agreement by
notifying the other party in writing of an intention to do so at
least sixty (60) days prior to the commencement of a one-year
extension period described in Section 3 hereof.
          (d)  Payments for Involuntary Termination Without
Cause.



<PAGE>
               (1)  If prior to a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall pay Executive during the 24-month period
following such involuntary termination of employment an amount
equal to 200% of Base Salary for the Fiscal Year of termination,
payable in equal weekly installments or at such other intervals
as salary is normally paid by the Corporation to its employees. 
The payment pursuant to this Subsection 6(d)(1) and any payments
to which Executive may be entitled pursuant to Subsections 5(g),
5(h), and 5(i) shall be in full discharge of any claims, actions,
demands or damages of every nature and description which
Executive might have or might assert against the Corporation or
any Affiliated Company in connection with or arising from the
termination of Executive's employment or the termination of this
Agreement.
               (2)  If following a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to Subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall, at the time of such involuntary
termination, make a lump sum cash payment to Executive equal to
200% of his or her Base Salary for the Fiscal Year of
termination.  In addition to the payment pursuant to this
Subsection 6(d)(2) and any payments to which Executive may be
entitled pursuant to Subsections 5(g), 5(h) and 5(i), Executive
shall be entitled to all remedies available under this Agreement
or at law in respect of  any damages suffered by Executive as a
result of an involuntary termination of employment without Cause.

     7.   Gross-Up For Parachute Tax.
          (a)  General.  In the event that following a Change of
Control Executive becomes entitled to any payments (whether
pursuant to this Employment Agreement or any other plan,
arrangement or agreement) from the Corporation in the nature of
compensation ("Parachute Payments") that in the opinion of a
certified public accounting firm (selected in the manner set
forth in Subsection 7(b)) or that under the provisions of a
notice of assessment from the Internal Revenue Service causes
imposition of the tax under Section 4999 of the Code or any
similar tax that may hereafter be imposed (the "Excise Tax"), the
Corporation shall pay Executive, at the time specified in
Subsection 7(d), the Gross-Up Payment (as determined in
accordance with Subsection 7(c)).
          (b)  Selection of C.P.A.  Within fifteen (15) days
after any termination of Executive's employment following a
Change of Control, the majority of the Continuing Directors as of
the date immediately prior to the Change of Control shall select
a certified public accounting firm (the "C.P.A.") to determine 

<PAGE>
the amount, if any, of the Excise Tax and the amount, if any, of
the Gross-Up Payments.
     (c)  Amount of Gross-Up Payments.
               (1)  The Gross-Up Payments shall be in an amount
such that the net amount retained by Executive with respect to
the Parachute Payments and Gross-Up Payments, after deduction of
any Excise Tax to which the Parachute Payments may be subject and
any federal, state, and local income taxes and Excise Tax upon
the Gross-Up Payments, shall be equal to the gross amount of the
Parachute Payments.
               (2)  For purposes of determining the amount of the
Gross-Up Payments, Executive shall be deemed to pay federal
income taxes at the applicable rate of federal income taxation
for the calendar year in which the Gross-Up Payment is to be made
and state and local income taxes at the applicable rate of
taxation for the calendar year in which the Gross-Up Payment is
to be made.
               (3)  In the event that the Excise Tax is
subsequently determined to exceed the amount taken into account
at the time the Gross-Up Payment is made pursuant to Subsection
7(d)(1) hereof (including any excess attributable to any
Parachute Payments the existence or amount of which could not be
accurately determined at the time of the Gross-Up Payment), the
Corporation shall make an additional Gross-Up Payment in respect
of such excess (plus any interest and addition to tax  payable
with respect to such excess) within fifteen (15) days after the
amount of such excess is determined by the C.P.A. or by the
Internal Revenue Service (the "IRS") in a notice of assessment.
          (d)  Timing of Gross-Up Payments.  Gross-Up Payments
other than Gross-Up Payments pursuant to Subsection 7(c)(3) shall
be paid not later than forty-five (45) days following payment of
any Parachute Payments to which the Gross-Up Payments are
attributable; provided, however, that if the amount of such
Gross-Up Payment or portion thereof cannot be finally determined
on or before such day, the Corporation shall pay to Executive on
such day an estimate, as determined in good faith by the
Corporation, of the minimum amount of such payments and shall pay
the remainder of such payments (together with interest at the
applicable federal rate provided in Section l274(d) of the Code)
as soon as the amount thereof can be determined by the C.P.A.,
but in no event later than forty-five (45) days after payment of
such Parachute Payments.
          (e)  Corporation's Right to Designate Tax
Representative; Assignment of Refund Proceeds.  If the IRS
proposes an assessment of the Excise Tax against Executive or
proposes an additional assessment of Excise Tax in excess of the
amount previously reported by Executive:
               (1)  Executive shall within five (5) days after
receipt from the IRS of notice of the proposed Excise Tax
assessment notify the Corporation in writing and furnish the
Corporation with copies of all correspondence from the IRS
relating to the proposed Excise Tax assessment.

<PAGE>
               (2)  The Corporation shall be authorized to
designate an attorney and/or accountant (the "Tax
Representative") to serve as Executive's exclusive representative
with respect to all proceedings with the IRS relating to the
proposed Excise Tax assessment, including but not limited to
negotiating a settlement or compromise of the proposed Excise Tax
assessment, filing a claim for refund with respect thereto, and
seeking judicial review of any disallowance of a claim for
refund.  Executive hereby agrees to execute an appropriate power
of attorney authorizing the Tax Representative to represent
Executive with respect to the Excise Taxes.  Executive further
agrees to take any other appropriate actions reasonably requested
by the Tax Representative in connection therewith; provided,
however, that the Corporation shall reimburse Executive for any
expenses incurred by Executive as a result of compliance with
such requests.
               (3)  If the Tax Representative files a claim for
refund of Excise Taxes with respect to which the Corporation has
made a Gross-Up Payment and such refund claim is allowed by the
IRS or by the final judgment of a court of competent
jurisdiction, Executive shall endorse the refund check payable to
the Corporation and shall send the refund check to the
Corporation not later than five (5) days after receipt from the
IRS.
               (4)  If the Corporation designates a Tax
Representative, the Corporation shall pay all of his or her
professional fees and expenses and hold Executive harmless from
any claims in connection therewith.  The Tax Representative shall
keep Executive timely informed of all significant developments in
the Excise Tax matter and shall send to Executive copies of all
correspondence relating thereto.
               (5)  Notwithstanding anything herein to the
contrary, if the Corporation is in material breach of any of its
obligations pursuant to this Agreement, the Corporation's rights
pursuant to this Subsection 7(e) shall be extinguished and
Executive shall have the right to revoke any power of attorney
executed pursuant to this Subsection 7(e).

     8.   No Obligation to Mitigate Damages.  The Executive shall
not be obligated to mitigate any damages by seeking other
employment or otherwise, and no amount  payable hereunder and no
benefit or service credit for benefits shall be reduced in the
event that the Executive shall accept alternative employment.

     9.   Benefits Payable Only From Corporate Assets.
          (a)  No Trust.  Nothing contained in this Agreement,
and no action taken pursuant to its provisions by either party
hereto shall create, or be construed to create, a trust of any
kind, or a fiduciary relationship between the Corporation and the
Executive or his or her Beneficiary.  
          (b)  Executive's Status as Unsecured General Creditor. 
The payment of any benefits hereunder to the Executive or his or

<PAGE>
her Beneficiary shall be made from assets which shall continue,
for all purposes, to be a part of the general assets of the
Corporation; no person shall have or acquire any interest in such
assets by virtue of the provisions of this Agreement.  To the
extent that the Executive or his or her Beneficiary acquires a
right to receive payments from the Corporation under the
provisions hereof, such right shall be no greater than the right
of any unsecured general creditor of the Corporation.
          (c)  Recovery of Cost of Providing Benefits.  In the
event that, in its discretion, the Corporation purchases an
insurance policy insuring the life of the Executive to enable the
Corporation to recover, in whole or in part, the cost of
providing any benefits hereunder, neither the Executive nor his
or her Beneficiary under this Agreement shall have or acquire any 
rights whatsoever therein.  The Corporation shall be the sole
owner and beneficiary of any such policy and, as such, shall
possess and may exercise all incidents of ownership therein.

     10.  Determination of Benefits and Claims Procedure.  The
Corporation shall make all determinations as to rights to
benefits under this Agreement.  Subject to and in compliance with
the specific procedures contained in the applicable regulations
promulgated under the Employee Retirement Income Security Act of
1974, as amended:  (i) any decision by the Corporation denying a
claim for benefits under this Agreement by the Executive or his
or her Beneficiary shall be stated in writing by the Corporation
and delivered or mailed to the claimant; (ii) each such notice
shall set forth the specific reasons for the denial, written to
the best of the Corporation's ability in a manner that may be
understood without legal or actuarial counsel; and (iii) the
Corporation shall afford a reasonable opportunity to the claimant
whose claim for benefits has been denied for a review of the
decision denying such claim.

     11.  Non-exclusivity of Rights.  Nothing in this Agreement
shall prevent or limit the Executive's continuing or future
participation in any benefit, bonus, incentive or other plan or
program provided by the Corporation or any Affiliated Companies
and for which the Executive may qualify, nor shall anything
herein limit or otherwise affect such rights as the Executive may
have under any other agreements with the  Corporation or any
Affiliated Companies.  Amounts which are vested benefits or which
the Executive is otherwise entitled to receive under any plan or
program of the Corporation or any Affiliated Companies shall be
payable in accordance with the terms of such plan or program.

     12.  Full Settlement.  After a Change of Control, the
Corporation's obligation to make the payments provided for herein
and otherwise to perform its obligations hereunder shall not be
affected by any circumstances, including, without limitation, any
set-off, counterclaim, recoupment, defense or other right which
the Corporation may have against the Executive or others.  Unless

<PAGE>
it is finally determined by a court of competent jurisdiction
after all available appeals that the Corporation has validly
terminated the Executive's employment for Cause, the Corporation
agrees to pay, to the full extent permitted by law, all legal
fees and expenses which the Executive may reasonably incur as a
result of any contest (regardless of the outcome thereof) by the
Corporation or others of the validity or enforceability of, or
liability under, any provision of this Agreement or any guarantee
of performance thereof, plus, in each case, interest compounded
quarterly, on the total unpaid amount determined be payable
hereunder, such interest to be calculated on the basis of the
prime commercial lending rate announced by Mercantile Bank, N.A.
in effect from time to time, for the period commencing on  the
date of such contest and ending on the date on which the
Corporation shall pay such amount.

     13.  Covenants.
          (a)  Non-Competition.
               (1)  Executive recognizes that during the course
of Executive's employment with the Corporation, Executive has
been and will be instructed about and become acquainted with
confidential information of the Corporation, including, without
limitation, customer lists, methods of sales, the existence and
contents and terms of this Agreement, methods of sales
procurement, sales procurement techniques, sales procedures and
equipment/supply information, equipment and supply acquisition
procedures and processes and sources, customer evaluation
procedures, customer maintenance and supply maintenance
procedures and corresponding information relating to persons,
firms and corporations which are or may become customers of the
Corporation and, further, companies from which the Corporation
obtains various products and supplies for sale, resale and
distribution to customers of the Corporation.  This confidential
information further includes, but is not limited to, customer
identity, supplier identity and terms, purchase terms, sales
techniques, purchase conditions and rates, customer needs,
billing procedures and processes, contacts and customer
information.  Further, Executive agrees and acknowledges that the
development and assemblage and maintenance of the customer base
of the Corporation has taken extraordinary time, money,
resources, training, and effort by the Corporation and its
employees.
               (2)  Executive agrees that he or she will not
during the Term of Employment and for a period of two (2) years
following cessation of his or her employment at the Corporation
("Restricted Period"), for any cause or reason, directly or
indirectly:
                    (A)  engage in any business in competition
with the Corporation and its Affiliates or supply and sell to
present customers, former customers and prospects of the
Corporation and its Affiliates; or


<PAGE>
                    (B)  own, manage, operate, control, advise,
be employed by, consult, or materially participate in, or be
materially involved in any manner with the ownership, management,
operation or control of, individually or through any other entity
or device, any business that competes with the business then
conducted by the Corporation or any Affiliate; provided, however,
that mere ownership as an investor of not more than five percent
(5%) of the securities of a corporation or other business
enterprise shall not in and of itself be deemed to violate this
Section 13(b)(2)(B).
          (b)  Nondisclosure of Confidential Information.
               (1)  Executive will not, except as authorized by
the Corporation in writing, during or at any time after the
termination of Executive's employment with the Corporation,
directly or indirectly, use for himself or herself or others, or
disclose, communicate, divulge, furnish to, or convey to any
other person, firm, or corporation, any secret or confidential
information, knowledge or data of the Corporation or that of
third parties obtained by Executive during the period of his or
her employment with the Corporation.  Such information, knowledge
or data includes, without limitation, the following:
                    (A)  Secret or confidential matters of a
technical nature such as, but not limited to, methods, know-how,
formulations, compositions, processes, discoveries, machines,
inventions, computer programs, and similar items or research
projects involving such items,
                    (B)  Secret or confidential matters of a
business nature such as, but not limited to, marketing policies
or strategies, information about costs, price lists, purchasing
and purchasing policies, profits, market, sales or lists of
customers, customer history information, and
                    (C)  Secret or confidential matters
pertaining to future developments such as, but not limited to,
research and development or future marketing or merchandising.
               (2)  Executive, upon termination of his or her
employment with the Corporation, or at any other time upon the
Corporation's request, shall deliver promptly to the Corporation
all manuals, letters, notes, notebooks, reports, formulations,
computer programs and similar items, memoranda, lists of
customers, customer history information and all other materials
and copies thereof relating in any way to the Corporation's
business and in any way obtained by Executive during the term of
employment with the Corporation which are in his or her
possession or under his or her control; and Executive will not
make or retain any copies of any of the foregoing and will so
represent to the Corporation upon termination of his or her
employment.
          (c)  Inducement.
               (1)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
use any confidential information for the purposes of inducing or
attempting to induce any present, former, or prospective customer

<PAGE>
of the Corporation or its Affiliates to become a customer of
Executive or any person, firm, or corporation, or business
association with which Executive is affiliated in any capacity
with respect to the markets supplied by the Corporation or its
Affiliates.
               (2)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
directly or indirectly solicit for employment or employ any of
the Corporation's employees to work for Executive or any business
association with which/whom Executive is affiliated, or to work
for any other company in the markets supplied by the Corporation
or its Affiliates.
          (f)  Interest of Parties.  Executive agrees that the
duration of the limitations set forth in this Section 13 are
reasonable under the circumstances, considering Executive's
position with the Corporation and other relevant factors, and
that this will not constitute a serious handicap to Executive in
securing future employment.
          (g)  Disclosure to Corporation.  Executive shall
promptly communicate and disclose to the Corporation all
information, observations and data obtained by Executive in the
course of Executive's employment.  All written materials, records
and documents made by Executive or coming into Executive's
possession during the Term of Employment concerning any
inventions, products, processes or equipment, manufactured, used,
developed, investigated or considered by the Corporation or any
Affiliated Companies shall be the property of the Corporation,
and upon termination of the Term of Employment, or upon request
of the Corporation during the Term of Employment,  Executive
shall promptly deliver the same to the Corporation.  Executive
agrees to render to the Corporation such reports of the
activities of the business undertaken by Executive or conducted
under Executive's direction during the Term of Employment as the
Corporation may reasonably request.
          (h)  Inventions.
               (1)  Executive shall promptly communicate and
disclose in writing to the Corporation all those inventions and
developments whether patentable or not, as well as patents and
patent applications (hereinafter collectively called
"Inventions"), made, conceived, developed or purchased by
Executive, or under which Executive acquires the right to grant
licenses or to become licensed, alone or jointly with others,
during the Term of Employment, which have arisen or may arise out
of Executive's employment, or relate to any matters pertaining
to, applicable to, or useful in connection with, the business or
affairs of the Corporation or any Affiliated Companies.  All of
Executive's right, title and interest in, to and under all such
inventions, licenses and rights to grant licenses shall be the
sole property of the Corporation.  Any such inventions disclosed
to anyone by Executive within one (1) year after the termination



<PAGE>
of the Term of Employment for any cause whatsoever shall be
deemed to have been made or conceived by Executive during the
Term of Employment.
               (2)  As to all such inventions, Executive shall,
upon request of the Corporation, during the Term of Employment or
thereafter:
                    A.   Execute all documents which the
               Corporation shall deem necessary or proper to
               enable it to establish title to such inventions,
               or other rights, and to enable it to file and
               prosecute applications for letters patent of the
               United States and any foreign country; and
                    B.   Do all things (including the giving of
               evidence in suits and other proceedings) which the
               Corporation shall deem necessary or proper to
               obtain, maintain or to assert patents for any and
               all such inventions or to assert its rights in any
               inventions not patented.
All expenses incident to any action required by the Corporation
or taken on its behalf pursuant to the provisions of this
paragraph shall be borne by the Corporation including without
limitation a reasonable payment for Executive's time and expenses
involved in case he or she is not then in its employ.
          (i)  Litigation.  Executive agrees that during the Term
of Employment or thereafter, Executive shall do all things,
including the giving of evidence in suits and other proceedings,
which the Corporation shall deem necessary or proper to obtain,
maintain or assert rights accruing to the  Corporation during the
Term of Employment and in connection with which Executive has
knowledge, information or expertise.  All reasonable expenses
incurred by Executive during the Term of Employment or thereafter
in fulfilling the duties set forth in this Section, shall be
reimbursed by the Corporation to the full extent legally
appropriate including, without limitation, a reasonable payment
for Executive's time in the event this Agreement has terminated
prior to the time Executive renders such assistance, advice and
counsel.

     14.  Equity.  The parties hereto agree that the services to
be rendered by Executive are special, unique and of an
extraordinary character.  In the event of the breach by Executive
of any of the provisions of this Agreement, the Corporation, in
addition and as a supplement to such other rights and remedies as
may exist in its favor, may apply to any court of law or equity
having jurisdiction to enforce the specific performance of this
Agreement, and/or may apply for injunctive relief against any act
which would violate any of the provisions of this Agreement.

     15.  Effect on Prior Agreements.  This Agreement shall
supersede and replace any and all prior employment agreements
entered into between Executive and the Corporation or any
Affiliated Company, including but not limited to that certain

<PAGE>
Employment Agreement dated February 1, 1992.  This Agreement
contains the entire understanding of the parties hereto with
respect to the subject matter hereof.

     16.  No Assignment.
          (a)  This Agreement is personal to the Executive and
without the prior written consent of the Corporation shall not be
assignable by the Executive other than by will or the laws of
descent and distribution.  This Agreement shall inure to the
benefit of and be enforceable by the Executive's legal
representatives and Beneficiary.
          (b)  This Agreement shall inure to the benefit of and
be binding upon the Corporation and its successors.  The
Corporation shall require any successor to all or substantially
all of the business and/or assets of the Corporation, whether
direct or indirect, by purchase, merger, consolidation,
acquisition of stock, or otherwise, by an agreement in form and
substance satisfactory to the Executive, expressly to assume and
agree to perform this Agreement in the same manner and to the
same extent as the Corporation would be required to perform if no
such succession had taken place.

     17.  Severability.  The invalidity or unenforceability of
any provision of this Agreement shall not affect the validity or
enforceability of any other provision of this Agreement, and this
Agreement shall be construed in all respects as if such invalid
or unenforceable provision or clause were omitted.

     18.  Miscellaneous.
          (a)  This Agreement shall be governed by and construed
in accordance with the laws of the State of Missouri, without
reference to principles of conflict of laws.  The captions of
this Agreement are not part of the provisions hereof and shall
have no force or effect.  This Agreement may not be amended or
modified other than by a written agreement executed by the
parties hereto or their respective successors and legal
representatives.
          (b)  In the event that litigation is required to
enforce any provision of this Agreement, subject to the
provisions of Section 12 hereof, the prevailing party shall be
entitled to reasonable attorneys fees.












<PAGE>

          (c)  All notices and other communications hereunder
shall be in writing and shall be given by hand delivery to the
other party or by registered or certified mail, return receipt
requested, postage prepaid, addressed as follows:
          
          If to the Executive:

               Barry Arthur
               219 North Third Street
               New Baden, IL 62265


          If to the Corporation:

               Consumer Programs, Incorporated
               1706 Washington Avenue
               St. Louis, Missouri  63103

               Attention:  Russ Isaak, President

or to such other address as either party shall have furnished  to
the other in writing in accordance herewith.  Notice and
communications shall be effective when actually received by the
addressee.
          (d)  This Agreement contains the entire understanding
of the parties hereto with respect to the subject matter hereof.
          (e)  The Corporation may withhold from any amounts
payable under this Agreement such federal, state or local taxes
as shall be required to be withheld pursuant to any applicable
law or regulation.
     
     IN WITNESS WHEREOF, the parties hereto have executed this
Agreement in duplicate, all as of the day and year first above
written.

                        CONSUMER PROGRAMS INCORPORATED


                        By /s/ Russell Isaak                    
                           -------------------------------------
                               President



                        By /s/ Barry Arthur                     
                           -------------------------------------
                               Barry Arthur
                               Executive Vice President,Finance-
                               Chief Financial Officer




                                                    EXHIBIT (10.7)



                       MATERIAL CONTRACT




Employment Contract - Jane E. Nelson








































<PAGE>
                       EMPLOYMENT AGREEMENT
                       --------------------


     THIS AGREEMENT, made and entered into this first day of June,
1990, by and between Consumer Programs Incorporated, a Missouri
corporation, having its principal office at St. Louis, Missouri, on
its own behalf and on behalf of its affiliated corporations (all
hereinafter referred to as "Employer") and Jane Nelson, an
individual ("hereinafter referred to as "Employee").

                           WITNESSETH:
                           -----------

     WHEREAS, Employer is engaged in certain portrait studio, photo
finishing, copy services and other operations and promotions
throughout the United States, Canada and Puerto Rico;

     WHEREAS, Employee desires to enter into or maintain employment
with Employer in an administrative, executive or managerial
capacity;

     WHEREAS, Employer desires to obtain and/or retain the services
of Employee;

     WHEREAS, Employer desires to prohibit Employee's disclosure to
others of matters concerning Employer's business which Employee
learns as a result of his employment by Employer, and desires to
prohibit Employee's unauthorized competition with the business of
Employer; and

     WHEREAS, Employee has agreed with Employer as to the
confidentiality of the information regarding its business which he
will obtain as a result of his employment by Employer and as to the
necessity for Employer's prohibiting his unauthorized competition
with its business;

     NOW, THEREFORE, in consideration of the covenants and
agreements herein contained, the parties hereto agree as follows:

     1.  Employment.
         (a) Employer hereby employs Employee and Employee hereby
accepts employment by Employer during the Employment Period (as
hereinafter defined) as Associate General Counsel of Employer or
such other position as the Employer may determine.

         (b) Term of Employment.  The term of this Agreement shall
commence February 4, 1990, and shall continue through February 2,
1991, and shall hereafter be deemed extended on a month to month
basis, (said term and all extensions thereof hereinafter referred
to as the "Employment Period"), subject to termination, at any
time, with or without cause, by either party.

<PAGE>
     2.  Duties.  During the Employment Period, Employee shall
devote his full working time, best efforts, attention and energies
to perform his duties to the best of his ability in accordance with
the directions and orders of the executive officers of Employer. 
Employer shall, in its discretion, have the right to assign
Employee to a division, subsidiary or affiliate of Employer other
than the one in which Employee is employed on the date of execution
of this Agreement.  In addition to the duties assigned to Employee
by the executive officers of Employer, Employee shall perform such
other duties as are commensurate with Employee's position and
title, including, by way of illustration and not in limitation: (a)
exercising Employee's best business judgement; (b) safeguarding and
saving from waste the assets of Employer; (c) following,
maintaining and implementing, without limitation, the business
plans, budgets (as modified or amended from time to time by
executive officers), and the business procedures and directives
established and promulgated by Employer.  Employee shall perform
his services and duties to the satisfaction of the Employer.

     3.  Compensation.  As compensation for the performance by
Employee of his obligations under this Agreement, Employer shall
compensate Employee as follows:
         (a) Base Salary.  Employee shall receive a Base Salary in
the amount of $63,000.00 per year, payable in equal weekly
installments or in such other installments as may be agreed upon. 
Employer may, at is discretion, increase or decrease the Base
Salary at any time and from time to time.
         (b) Annual Bonus.  In addition to the Base Salary,
Employee shall receive a Fiscal Year Bonus pursuant to the terms
and conditions specified in Exhibit A, attached hereto and
incorporated herein.
         (c)  Other Employment Benefits.  Employee may participate
in such of Employer's employee plans or fringe benefit arrangements
as Employer makes available to employees in similar positions. 
Employee acknowledges that the availability and provisions of all
such employee plans and fringe benefit arrangements may change from
time to time.
         (d)  Withholding.  Employer may withhold form all
compensation payable under this Agreement federal, state and local
taxes as required under applicable laws or regulations.
         (e)  Expenses.  Employer shall reimburse Employee for
reasonable and necessary expenses actually paid by Employee on
Employer's business upon receipt of such substantiating expense
vouchers or records as Employer customarily requires.

     4.  Covenants of Employee.
         (a)  Non-Competition.  In order for Employer reasonably to
protect its interests against the competitive use of any
confidential information, knowledge, or relationships concerning
the business of Employer to which Employee has access because of
the special nature of his employment, Employee shall not during the
Employment Period and for a period of two (2) years thereafter, 

<PAGE>
directly or indirectly, by ownership of securities or otherwise,
engage in any business competitive with Employer or become
associated with or render services to any person, business or
enterprise so engaged.  Mere ownership as an investor of not more
than five percent (5%) of the securities of a corporation or other
business enterprise shall not be deemed an association with such
corporation or enterprise.
         Following the Employment Period, the restriction on
employment with "a business competitive with Employer" shall only
apply to businesses located and competing in the specific
geographical areas where Employee had responsibilities during the
Employment Period.
         (b)  Inducement.  Employee shall not during the Employment
Period and for a period of two (2) years thereafter, directly or
indirectly, employ, cause others to employ or attempt to induce
others to employ, any employees of Employer, or attempt to induce
said employees to gain or seek other employment.
         (c)  Disclosure to Outsiders.  Except as otherwise herein
provided, Employee shall not at any time during the Employment
Period, or thereafter, communicate or disclose to any unauthorized
person, or use for Employee's own account, without the written
consent of Employer, any of the inventions covered by subsection
(e) of this Section, any information, observations, data, written
materials, records and documents covered by subsection (d) of this
Section, other processes, equipment, or products of Employer or
other information concerning its business or affairs or concerning
the business or affairs of its affiliated corporations, suppliers,
or customers (including without limitation, customer lists);
provided, however, that the obligations of this subsection (c)
shall not apply in the event and to the extent that the aforesaid
matters become generally knows to and available for use by the
public otherwise than by Employee's act or omission.
         (d)  Disclosure to Employer.  Employee shall promptly
communicate and disclose to Employer all information, observations
and data obtained by Employee in the course of Employee's
employment.  All written materials, records and documents made by
Employee or coming into Employee's possession during the Employment
Period concerning any inventions, products, processes or equipment,
manufactured, used, developed, investigated or considered by
Employer, and upon termination of the Employment Period or upon
request of Employer during the Employment Period, Employee shall
promptly deliver the same to Employer.  Employee agrees to render
to Employer such reports of the activities of the business
undertaken by Employee or conducted under Employee's direction
during the Employment Period as Employer may reasonably request.
         (e)  Inventions.  (1) Employee shall promptly communicate
and disclose in writing to Employer all those inventions and
developments whether patentable or not, as well as patents and
patent applications (hereinafter collectively called "Inventions"),
made, conceived, developed or purchased by Employee, or under which
Employee acquires the right to grant licenses or to become
licensed, alone or jointly with others, during the Employment 

<PAGE>
Period, which have arisen or may arise out of Employee's
employment, or relate to any matters pertaining to, applicable to,
or useful in connection with, the business or affairs or Employer. 
All of Employee's right, title and interest in, to and under all
such inventions, licenses and rights to grant licenses shall be the
sole property of the Employer.  Any such inventions disclosed to
anyone by Employee within one (1) year after the termination of the
Employment Period for any cause whatsoever shall be deemed to have
been made or conceived by Employee during the Employment Period.
         (2)  As to all such inventions, Employee shall, upon
request or Employer, during the Employment Period or thereafter:
              (A)  Execute all documents which Employer shall deem 
         necessary or proper to enable it to establish title to   
         such inventions, or other rights, and to enable it to file 
         and prosecute applications for letters patent of the     
         United States and any foreign country; and
              (B)  Do all things (including the giving of evidence 
         in suits and other proceedings) which Employer shall deem 
         necessary or proper to obtain, maintain or to assert     
         patents for any and all such inventions or to assert its 
         rights in any inventions not patented.
All expenses incident to any action required by Employer or taken
on its behalf pursuant to the provisions of this subsection shall
be borne by Employer including, without limitation, a reasonable
payment for Employee's time and expenses involved in case he is not
then employed by Employer.
         (f)  Litigation.  Employee agrees that during the
Employment Period or thereafter, Employee shall do all things,
including the giving of evidence in suits and other proceedings,
which Employer shall deem necessary or proper to obtain, maintain
or assert rights accruing to Employer during the Employment Period
and in connection with which Employee has knowledge, information or
expertise. All reasonable expenses incurred by Employee during the
Employment Period or thereafter in fulfilling the duties set forth
in this subsection (f) shall be reimbursed  by Employer to the full
extent legally appropriate including, without limitation, a
reasonable payment for Employee's time in the event this Agreement
has terminated prior to the time Employee renders such assistance, 
advice and counsel.

     5.  Equity. The parties hereto agree that the services to be
rendered by Employee are special, unique and of an extraordinary
character.  In the event of the breach by Employee of any of the
provisions of this Agreement, Employer, in addition and as a
supplement to such other rights and remedies as may exist in its
favor, may apply to any court of law or equity having jurisdiction
to enforce the specific performance of this Agreement and/or may
apply for injunctive relief against any act which would violate any
of the provisions of this Agreement.

     6.  No Assignment.  This Agreement is personal to Employee and
shall not be assignable by Employee without the prior written 

<PAGE>
consent of Employer other than by will or the laws of descent and
distribution.  This Agreement shall be binding upon and shall inure
to the benefit of and be enforceable by Employee's legal
representatives and beneficiaries.

     7.  Entire Agreement.  This instrument constitutes the entire
agreement of the parties hereto with respect to Employee's
employment and the compensation therefor.

     8.  Modification.  No modification, amendment or waiver of any
of the provisions of this Agreement shall be effective unless made
in writing specifically referring to this Agreement and signed by
all parties.

     9.  Waiver.  The failure to enforce at any time any of the
provisions of this Agreement or to require at any time performance
by any party of any of the provisions hereof shall in no way be
construed to be a waiver of such provisions or to affect either the
validity of this Agreement, or any part hereof, or the right of
each party thereafter to enforce each and every provision in
accordance with the terms of this Agreement.

     10. Attorney's Fees.  In the event that litigation is required
to enforce any provision of this Agreement, the prevailing party
shall be entitled to reasonable attorney's fees.

     11. Severability.  The invalidity or unenforceability of any
provision of this Agreement shall not affect the other provisions
hereof, and this Agreement shall be construed in all respects as if
such invalid or unenforceable provision were omitted.  The parties
specifically agree that should a court determine that the scope of
business restricted or the time and geographical limitations of the
covenants contained in subsection 4(a) hereof are unenforceable
because such provision is unreasonable, such court may, in its
discretion, modify such provision in a manner to render it
reasonable, and such provision, as modified, shall be fully
enforceable as though set forth herein and any such modification
shall not affect the other provisions and clause hereof in any
respect.

     12. Binding Effect.  This Agreement shall binding upon and
shall inure to the benefit of Employer and any successor of
Employer.  For the purposes of this Agreement, the term "successor"
shall mean any person, firm, corporation or other business entity
which at any time, whether by merger, purchase or otherwise, shall
acquire all or substantially all of the assets or business or
Employer as a whole.

     13. Titles.  The titles of each paragraph hereof are only for
convenience and reference and do not govern the content of any
paragraph in this Agreement.


<PAGE>
     14. Affiliate.  The term "affiliated corporation" as used
herein shall mean any corporation, which now or hereafter, directly
or indirectly is controlled by Employer or by any corporation which
controls, is controlled by or is under common control with
Employer.

     15. Notices.  Any notice to be given by either party hereto
shall be in writing, and, unless receipt thereof is acknowledged by
the other party hereto, shall be given by United States certified
mail, postage prepaid, addressed to Employer at its principal
business office and to Employee at his address as shown on the
records of Employer.  Any notice given by mail shall be deemed
given on the second business day after deposit in the mails.

     16. Governing Law.  This Agreement shall be governed by and
construed in accordance with the laws of the State of Missouri,
without reference to principles of conflict of laws.


     IN WITNESS WHEREOF, the parties hereto have executed this
Agreement in duplicate on the day and year first above written.



                                EMPLOYER:

                                CONSUMER PROGRAMS INCORPORATED
                                On its own behalf and on behalf   
                                of its affiliated corporations


                                BY  /s/ Russell Isaak
                                    ---------------------------- 
                                        Russell Isaak
                                TITLE   Exec VP - Finance



                                EMPLOYEE:



                                    /s/ Jane E. Nelson
                                    -----------------------------
                                        Jane E. Nelson








                                                    EXHIBIT (10.8)



                       MATERIAL CONTRACT




Employment Contract - Fran Scheper








































<PAGE>

                      EMPLOYMENT AGREEMENT
                      --------------------


     AGREEMENT, dated February 5, 1995, between CONSUMER PROGRAMS
INCORPORATED, a Missouri corporation (the "Corporation"), and
Fran Scheper (the "Executive").

     WHEREAS, the Corporation currently employs the Executive in
the capacity of Executive Vice President, Human Resources, and the
Executive is one of the key executives of the Corporation and its
parent corporation, CPI Corp.;

     WHEREAS, there is much competition for the type of business
performed by the Corporation in the locales in which the
Corporation operates, and the Corporation and Executive
acknowledge that the Corporation is active in the product markets
in which it competes;

     WHEREAS, Executive, during his or her employment, has been
and will be entrusted with confidential information;

     WHEREAS, Executive and the Corporation recognize and
acknowledge that, to ensure the continued growth and stability of
the Corporation, it is necessary to obtain an agreement from
Executive not to compete with the Corporation and not to disclose
confidential information of the Corporation; and

     WHEREAS, the Corporation desires that the Executive continue
in the employ of the Corporation as a result of his or her
experience with the Corporation and his or her potential for
making future contributions to the Corporation, and the Executive
is willing to make a commitment to remain in such employ upon the
terms and subject to the conditions of this Agreement.

     NOW, THEREFORE, in consideration of the mutual promises
contained herein and other good and valuable consideration, the
parties hereto hereby agree as follows:

     1.   Definitions.  For purposes of this Agreement:
          (a)  "Affiliated Companies" shall mean any corporation
(or other business entity) controlling, controlled by or under
common control with the Corporation.
          (b)  "Beneficiary" shall mean the person designated in
writing by the Executive as his or her beneficiary under this
Agreement, or in the absence of such designation, his or her
estate.
          (c)  "Cause" shall mean:
               (1)  prior to a Change of Control, (i) conduct or
activity of the Executive materially detrimental to the
Corporation's reputation or business (including financial)
operations; (ii) gross or habitual neglect or breach of duty or

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misconduct of the Executive in discharging the duties of his or
her position; or (iii) prolonged absence by the Executive from
his or her duties (other than on account of illness or
disability) without the consent of the Corporation.
               (2)  after a Change of Control, (i) an act or acts
of dishonesty on the Executive's part which are intended to
result in his or her substantial personal enrichment at the
expense of the Corporation; (ii) any material violation by the
Executive of his or her obligations and covenants pursuant to
this Agreement which is demonstrably willful and deliberate on
the Executive's part and which results in material injury to the
Corporation; or (iii) the conviction of Executive of a felony or
of a crime involving moral turpitude.
          (d)  A "Change of Control" shall mean a change in
control of a nature that would be required to be reported in
response to Item 1(a) of the Current Report on Form 8-K, as in
effect on the date hereof, pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934, as amended ("Exchange Act") or
would have been required to be so reported but for the fact that
such event had been "previously reported" as that term is defined
in Rule 12b-2 of Regulation 12B of the Exchange Act unless the
transactions that give rise to the change in control are approved
or ratified by a majority of the members of the Incumbent Board
of CPI Corp. who are not employees of the Corporation; provided
that, without limitation, notwithstanding anything herein to the
contrary, such a change in control shall be deemed to have
occurred if (a) any Person is or becomes the beneficial owner (as
defined in Rule 13d-3 under the Exchange Act), directly or
indirectly, of securities of CPI Corp. representing 40% or more
of the combined voting power of CPI Corp.'s then outstanding
securities ordinarily (apart from rights accruing under special
circumstances) having the right to vote at elections of 
directors ("Voting Securities"), (b) individuals who constitute
the Board of CPI Corp. on the date hereof (the "Incumbent Board")
cease for any reason to constitute at least a majority thereof,
provided that any person becoming a director subsequent to the
date hereof whose election, or nomination for election by CPI
Corp.'s shareholders, was approved by a vote of at least
three-quarters of the directors comprising the Incumbent Board
(either by a specific vote or by approval of the proxy statement
of CPI Corp. in which such person is named as a nominee for
director, without objection to such nomination) shall be, for
purposes of this clause (b), considered as though such person
were a member of the Incumbent Board, or (c) approval by the
stockholders of CPI Corp. of a reorganization, merger or
consolidation, in each case, with respect to which persons who
were the stockholders of CPI Corp. immediately prior to such
reorganization, merger or consolidation do not, immediately
thereafter, own, directly or indirectly, more than 50% of the
combined voting power entitled to vote generally in the election
of directors of the reorganized, merged or consolidated company's
then outstanding voting securities, or a liquidation or

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dissolution of CPI Corp. or of the sale of all or substantially
all of the assets of CPI Corp.  For purposes of this Agreement,
the term "Person" shall mean and include any individual,
corporation, partnership, group, association or other "person," 
as such term is used in Section 14(d) of the Exchange Act, other
than CPI Corp., the Corporation or an Affiliated Company or any
employee benefit plan(s) sponsored or maintained by the
Corporation or any Affiliated Company.
          (e)  "Code" shall mean the Internal Revenue Code of
1986, as may be amended from time to time.
          (f)  "Continuing Directors" shall have the meaning set
forth in Paragraph 3(G) of Article Ten of CPI Corp.'s Certificate
of Incorporation.
          (g)  "Fiscal Year" shall mean the Fiscal Year of the
Corporation.
          (h)  "Permanent Disability" shall mean the inability of
Executive to perform the services contemplated by Section 4
hereof for a period of at least one hundred eighty (180)
consecutive calendar days or for thirty-five (35) weeks (whether
or not consecutive) in any twelve (12) month period on account of
any sickness, injury or other infirmity or disability.
          (i)  "Retirement" shall mean the Executive's voluntary
or involuntary termination of employment with the Corporation
except for termination on account of (A) Cause as defined in
Subsection 6(b) hereof, (B) death or (C) Permanent Disability
before attaining age sixty-five (65).
          (j)  "Term of Employment" shall have the meaning set
forth in Section 3 hereof.
          (k)  "Vesting Percentage" shall mean the percentage of
Supplemental Retirement Benefits, death benefits, and disability
benefits in which Executive has a nonforfeitable interest (except
in the event of termination for Cause) based upon the number of
Years of Service Executive has completed, determined as follows:

<TABLE>
<CAPTION>
     Completed Years of Service               Vesting Percentage 
                 <S>                              <C>
                  0                                 0%
                  1                                10%
                  2                                20%
                  3                                30%
                  4                                40%
                  5                                50%
                  6                                60%
                  7                                70%
                  8                                80%
                  9                                90%
                 10                               100%
</TABLE>



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Notwithstanding anything herein to the contrary, if Executive's
employment with the Corporation terminates following a Change of
Control, unless such termination is for Cause, for purposes of
Subsections 5(g), 5(h), and 5(i) of this Agreement Executive
shall be deemed to have completed ten (10) Years of Service and
his or her Vesting Percentage shall be deemed to be 100%.
          (l)  "Year of Service" shall mean any Fiscal Year
during which the Executive has worked for the Corporation at
least one thousand (1,000) hours, including Fiscal Years prior to
the effective date of this Agreement.

     2.   Employment.  The Corporation hereby employs and engages
the services of the Executive as one of its key executives
initially in the position of Executive Vice President, Human
Resources of the Corporation and its parent corporation, CPI Corp.
for the Term of Employment set forth in Section 3.  The Executive
agrees to serve the Corporation for the Term of Employment as
provided herein.

     3.   Term of Employment.  The Executive's Term of Employment
shall be a period commencing on the date hereof and ending one
(1) year thereafter; provided, however, that upon the expiration
of the aforesaid period (the "Expiration Date") and upon each
anniversary of the Expiration Date, the Term of Employment shall
automatically be extended for an additional one (1) year period
unless Executive or the Corporation notifies the other in writing
at least sixty (60) days prior to the commencement of such one
(1) year period of an intention to terminate this Agreement. 
Notwithstanding anything herein to the contrary, the Term of
Employment shall terminate upon Executive's death or Permanent
Disability as set forth in subsection 6(a) hereof or upon the
Corporation's termination of Executive's employment for Cause
pursuant to subsection 6(b) hereof.

     4.   Position and Duties.
          (a)  Prior to a Change of Control, during the Term of
Employment, the Executive shall serve the Corporation in such
capacity as the Corporation may determine.  After a Change of
Control, during the Term of Employment, the Executive's position,
authority and responsibilities, the type of work he or she is
asked to perform, and the status and stature of the people with
whom he or she is asked to work, shall be comparable to that
existing with respect to the Executive as of the date immediately
prior to the Change of Control, and after a Change of Control the
Executive's services shall be performed at the location where the
Executive was employed as of the date immediately prior to the
Change of Control, or at such other location as may be mutually
agreed between the Corporation and the Executive.
          (b)  The Executive agrees to devote his or her full
business time during normal business hours to the business and
affairs of the Corporation (except as otherwise provided herein)
and to use his or her best efforts to promote the interests of

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the Corporation and its Affiliated Companies and to perform
faithfully and efficiently the responsibilities assigned to
him or her in accordance with the terms of this Agreement to the
extent necessary to discharge such responsibilities, except for
(i) service on corporate, civic or charitable boards or
committees not significantly interfering with the performance of
such responsibilities and (ii) periods  of vacation and sick
leave to which he or she is entitled.  It is expressly understood
and agreed that the Executive's continuing service on any boards
and committees with which he or she shall be connected, as a
member or otherwise, as of the date hereof, or any such service
approved by the Corporation during the Term of Employment, shall
not be deemed to interfere with the performance of the
Executive's services to the Corporation pursuant to this
subparagraph 4(b).

     5.   Compensation and Other Conditions of Employment.
          (a)  Base Salary.  During the Term of Employment, the
Executive shall receive an annual base salary (the "Base
Salary"), in equal installments payable weekly or at such other
intervals as salary is normally paid by the Corporation to its
employees, at an annual rate established by the Corporation and
any Affiliated Companies as of the date hereof.  The Base Salary
shall be reviewed at least once each year and may be increased at
any time and from time to time by action of the Board of
Directors of CPI Corp., any committee thereof or any individual
having authority to take such action, in accordance with the
Corporation's regular practices.  Any increase in the Base Salary
shall not serve to limit or reduce any other obligation of the
Corporation hereunder, and after such increase the Base Salary
shall not be reduced from such increased level.   
          (b)  Annual Bonus.  After a Change of Control, in
addition to the Base Salary, the Executive shall be awarded for
each Fiscal Year during the Term of Employment an annual bonus (the
"Annual Bonus") (pursuant to any bonus plan or program of the
Corporation, any incentive plan or program of the Corporation, or
otherwise) in cash at least equal to the highest bonus paid or
payable to the Executive in respect of any of the Fiscal Years
during the three Fiscal Years immediately prior to the date of
the Change of Control.  Prior to a Change of Control, the amount
of the Executive's Annual Bonus shall be determined in accordance
with the Corporation's regular practice.
          (c)  Other Compensation Plans.  After a Change of
Control, in addition to the Base Salary and Annual Bonus payable
as hereinabove provided, during the Term of Employment, the
Executive shall be entitled to participate in all other
compensation plans and programs, including, without limitation,
savings plans, stock option plans, and retirement plans of the
Corporation and its Affiliated Companies (collectively, the
"Savings Plans"), on a basis at least equivalent to that provided
by the Corporation and its Affiliated Companies to the Executive
under such programs immediately prior to the date of the Change

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of Control.  Prior to a Change of Control, the Executive's
entitlement to participate in the Savings Plans shall be
determined in accordance with the Corporation's  regular
practice.  Prior to a Change of Control, nothing herein shall be
construed to prevent the Corporation from amending or altering
any such plans in accordance with the terms thereof.  All
agreements between the Corporation and the Executive existing on
the date hereof providing for special pension, retirement or
similar benefits are continued by this Agreement.
          (d)  Benefit Plans.  After a Change of Control, during
the Term of Employment, the Executive, his or her spouse, or his
or her dependents, as the case may be, shall be entitled to
receive all amounts which he or she, his or her spouse or his or
her dependents are or would have been entitled to receive as
benefits under all other benefit plans of the Corporation and its
Affiliated Companies, including, without limitation, medical,
dental, disability, group life, accidental death and travel
accident insurance plans and programs (collectively, the "Benefit
Plans") on a basis at least as favorable to the Executive as on
the date immediately prior to the date of the Change of Control. 
Prior to a Change of Control, the Executive's and such other
persons' entitlement to participate in the Benefit Plans shall be
determined in accordance with the Corporation's regular practice.
          (e)  Expenses.  During the Term of Employment, the
Executive shall be entitled to receive prompt reimbursement for
all reasonable expenses incurred by the Executive in accordance
with the regular policies and procedures of the Corporation.
          (f)  Office and Support Staff.  After a Change of
Control the Executive shall be entitled to an office or offices
of a size and with furnishings and other appointments, and to
secretarial and other assistance, at least equal to those
provided to the Executive as of the date immediately prior to the
date of the Change of Control.
          (g)  Death Benefits.  In the event of Executive's death
after completion of at least ten (10) Years of Service, unless
(1) Executive's employment with the Corporation was terminated
for Cause or (2) Executive (or his or her Beneficiary) is
entitled to receive Supplemental Retirement Benefits pursuant to
subsection 5(i), the Corporation shall pay to Executive's
Beneficiary an annual death benefit equal to forty percent (40%)
(but not to exceed $100,000) of Executive's annual Base Salary
(as defined in subsection 5(a) hereof) for the Fiscal Year of his
or her termination of employment with the Corporation in equal
monthly installments commencing with the month following the
month of Executive's death and ending with the later of (i) the
month in which Executive would have reached age sixty-five (65)
or (ii) the one-hundred twentieth (120th) month following the
month of Executive's death.  In the event that Executive dies
before age 65 but has not completed at least ten (10) Years of
Service with the Corporation, death benefits shall be reduced to
an amount equal to the benefits determined under the preceding
sentence multiplied by the Vesting Percentage applicable to
Executive.
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          (h)  Disability Benefits.  In the event of Executive's
Permanent Disability prior to attaining age 65 and prior to
termination of employment with the Corporation, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive annual disability
benefits equal to forty percent (40%) (but not to exceed
$100,000) of Executive's annual Base Salary for the Fiscal Year
in which the Executive terminated employment with the
Corporation, payable in equal monthly installments, commencing
with the month following the  month in which Executive terminated
employment as a result of Permanent Disability and ending on the
earlier of (i) the month in which Executive reaches age 65 or
(ii) the month of his or her death.  In the event that at the
time of Permanent Disability Executive has not completed at least
ten (10) Years of Service, the disability benefits shall be
reduced to an amount equal to the benefits determined under the
preceding sentence multiplied by the Vesting Percentage
applicable to Executive.  Disability benefits pursuant to this
subsection (h) shall be reduced by any amounts paid to Executive
under the Corporation's long-term disability insurance policy,
but shall not be reduced for any payments received by Executive
from Social Security or from any disability insurance coverage
individually owned by Executive.
          (i)  Supplemental Retirement Benefits.
               (1)  In the event of Executive's Retirement after
completion of at least ten (10) Years of Service, unless
Executive's employment with the Corporation was terminated for
Cause, the Corporation shall pay Executive retirement benefits
for ten (10) years in an annual amount equal to forty percent
(40%) (but not to exceed $100,000) of Executive's annual Base
Salary for the Fiscal Year of his or her Retirement
("Supplemental Retirement Benefits").  In the event of
Executive's Retirement before completion of ten (10) Years of
Service, Corporation shall pay Executive retirement benefits on
the same terms as set forth in the preceding sentence except that
retirement benefits shall be reduced to an amount equal to
Supplemental Retirement Benefits multiplied by the Vesting
Percentage.
               (2)  Supplemental Retirement Benefits shall be
payable in one hundred twenty (120) equal monthly installments
commencing with the month following the later of (i) the month of
Executive's Retirement or (ii) the month during which Executive
reaches age sixty-five (65).  If Executive dies prior to the end
of the one hundred twenty (120) month period during which
Supplemental Retirement Benefits are payable, Supplemental
Retirement Benefits shall be payable during the remainder of such
120-month period to his or her Beneficiary.
               (3)  Notwithstanding anything herein to the
contrary, in the event of Executive's termination of employment
with the Corporation prior to attaining age 65 as a result of
Permanent Disability, if Executive attains age 65 and his or her
employment with the Corporation was not terminated for Cause, the

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Corporation shall pay to Executive the Supplemental Retirement
Benefits set forth in this Subsection 5(i) in accordance with
Executive's Vesting Percentage, commencing as of the month
following the month in which Executive attains age 65; provided,
however, that any Supplemental Retirement Benefits paid pursuant
to this  sentence shall be reduced by any amounts paid to
Executive under the Corporation's long-term disability insurance
policy (but shall not be reduced for any payments received by
Executive from Social Security or from any disability insurance
coverage individually owned by Executive) for the same period.
          (j) Survivability of Death and Supplemental Retirement
Benefits.  In the event of Executive's Retirement or death,
Executive's entitlement to death benefits pursuant to Subsection
5(g) hereof and Supplemental Retirement Benefits pursuant to
Subsection 5(i) hereof shall survive the Term of Employment and
Executive or his or her Beneficiary shall be entitled to such
death benefits and Supplemental Retirement Benefits based on the
same terms and conditions as would have been applicable had his
or her death or Retirement, as the case may be, occurred during
the Term of Employment.

     6.   Termination of Employment.
          (a)  Death or Permanent Disability.  Except for the
obligations of the Corporation set forth in this Subsection 6
(a), this Agreement shall terminate automatically upon the
Executive's death or Permanent Disability.  In the event of such
termination, the Corporation shall pay to the Executive's
Beneficiary or, in the event of Permanent Disability, the
Executive or his or her legal representative, all benefits and
Base Salary accrued through the date of termination, including,
without limitation, amounts payable under any plan referred to in
Subsection 5(d) plus any benefits to which Executive may be
entitled pursuant to Subsection 5(g), Subsection 5(h) or
Subsection 5(i) hereof.
          (b)  Cause.  The Corporation may terminate the
Executive's employment for Cause.  If the Executive's employment
is terminated for Cause, the Corporation shall pay the Executive
his or her full accrued Base Salary through the effective date of
the termination of his or her employment (which shall be no
earlier than the date of receipt of notice thereof) at the rate
in effect at the time of such termination, and the Corporation
shall have no further obligations to the Executive under this
Agreement.
          (c)  Notification Prior to One Year Extension.  Either
Executive or the Corporation may terminate this Agreement by
notifying the other party in writing of an intention to do so at
least sixty (60) days prior to the commencement of a one-year
extension period described in Section 3 hereof.
          (d)  Payments for Involuntary Termination Without
Cause.



<PAGE>
               (1)  If prior to a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall pay Executive during the 24-month period
following such involuntary termination of employment an amount
equal to 200% of Base Salary for the Fiscal Year of termination,
payable in equal weekly installments or at such other intervals
as salary is normally paid by the Corporation to its employees. 
The payment pursuant to this Subsection 6(d)(1) and any payments
to which Executive may be entitled pursuant to Subsections 5(g),
5(h), and 5(i) shall be in full discharge of any claims, actions,
demands or damages of every nature and description which
Executive might have or might assert against the Corporation or
any Affiliated Company in connection with or arising from the
termination of Executive's employment or the termination of this
Agreement.
               (2)  If following a Change of Control (i) the
Corporation terminates Executive's employment (other than for
Cause pursuant to Subsection 6(b) hereof), or (ii) the
Executive's employment terminates by reason of the Corporation's
termination of this Agreement pursuant to subsection 6(c) hereof,
the Corporation shall, at the time of such involuntary
termination, make a lump sum cash payment to Executive equal to
200% of his or her Base Salary for the Fiscal Year of
termination.  In addition to the payment pursuant to this
Subsection 6(d)(2) and any payments to which Executive may be
entitled pursuant to Subsections 5(g), 5(h) and 5(i), Executive
shall be entitled to all remedies available under this Agreement
or at law in respect of  any damages suffered by Executive as a
result of an involuntary termination of employment without Cause.

     7.   Gross-Up For Parachute Tax.
          (a)  General.  In the event that following a Change of
Control Executive becomes entitled to any payments (whether
pursuant to this Employment Agreement or any other plan,
arrangement or agreement) from the Corporation in the nature of
compensation ("Parachute Payments") that in the opinion of a
certified public accounting firm (selected in the manner set
forth in Subsection 7(b)) or that under the provisions of a
notice of assessment from the Internal Revenue Service causes
imposition of the tax under Section 4999 of the Code or any
similar tax that may hereafter be imposed (the "Excise Tax"), the
Corporation shall pay Executive, at the time specified in
Subsection 7(d), the Gross-Up Payment (as determined in
accordance with Subsection 7(c)).
          (b)  Selection of C.P.A.  Within fifteen (15) days
after any termination of Executive's employment following a
Change of Control, the majority of the Continuing Directors as of
the date immediately prior to the Change of Control shall select
a certified public accounting firm (the "C.P.A.") to determine 

<PAGE>
the amount, if any, of the Excise Tax and the amount, if any, of
the Gross-Up Payments.
     (c)  Amount of Gross-Up Payments.
               (1)  The Gross-Up Payments shall be in an amount
such that the net amount retained by Executive with respect to
the Parachute Payments and Gross-Up Payments, after deduction of
any Excise Tax to which the Parachute Payments may be subject and
any federal, state, and local income taxes and Excise Tax upon
the Gross-Up Payments, shall be equal to the gross amount of the
Parachute Payments.
               (2)  For purposes of determining the amount of the
Gross-Up Payments, Executive shall be deemed to pay federal
income taxes at the applicable rate of federal income taxation
for the calendar year in which the Gross-Up Payment is to be made
and state and local income taxes at the applicable rate of
taxation for the calendar year in which the Gross-Up Payment is
to be made.
               (3)  In the event that the Excise Tax is
subsequently determined to exceed the amount taken into account
at the time the Gross-Up Payment is made pursuant to Subsection
7(d)(1) hereof (including any excess attributable to any
Parachute Payments the existence or amount of which could not be
accurately determined at the time of the Gross-Up Payment), the
Corporation shall make an additional Gross-Up Payment in respect
of such excess (plus any interest and addition to tax  payable
with respect to such excess) within fifteen (15) days after the
amount of such excess is determined by the C.P.A. or by the
Internal Revenue Service (the "IRS") in a notice of assessment.
          (d)  Timing of Gross-Up Payments.  Gross-Up Payments
other than Gross-Up Payments pursuant to Subsection 7(c)(3) shall
be paid not later than forty-five (45) days following payment of
any Parachute Payments to which the Gross-Up Payments are
attributable; provided, however, that if the amount of such
Gross-Up Payment or portion thereof cannot be finally determined
on or before such day, the Corporation shall pay to Executive on
such day an estimate, as determined in good faith by the
Corporation, of the minimum amount of such payments and shall pay
the remainder of such payments (together with interest at the
applicable federal rate provided in Section l274(d) of the Code)
as soon as the amount thereof can be determined by the C.P.A.,
but in no event later than forty-five (45) days after payment of
such Parachute Payments.
          (e)  Corporation's Right to Designate Tax
Representative; Assignment of Refund Proceeds.  If the IRS
proposes an assessment of the Excise Tax against Executive or
proposes an additional assessment of Excise Tax in excess of the
amount previously reported by Executive:
               (1)  Executive shall within five (5) days after
receipt from the IRS of notice of the proposed Excise Tax
assessment notify the Corporation in writing and furnish the
Corporation with copies of all correspondence from the IRS
relating to the proposed Excise Tax assessment.

<PAGE>
               (2)  The Corporation shall be authorized to
designate an attorney and/or accountant (the "Tax
Representative") to serve as Executive's exclusive representative
with respect to all proceedings with the IRS relating to the
proposed Excise Tax assessment, including but not limited to
negotiating a settlement or compromise of the proposed Excise Tax
assessment, filing a claim for refund with respect thereto, and
seeking judicial review of any disallowance of a claim for
refund.  Executive hereby agrees to execute an appropriate power
of attorney authorizing the Tax Representative to represent
Executive with respect to the Excise Taxes.  Executive further
agrees to take any other appropriate actions reasonably requested
by the Tax Representative in connection therewith; provided,
however, that the Corporation shall reimburse Executive for any
expenses incurred by Executive as a result of compliance with
such requests.
               (3)  If the Tax Representative files a claim for
refund of Excise Taxes with respect to which the Corporation has
made a Gross-Up Payment and such refund claim is allowed by the
IRS or by the final judgment of a court of competent
jurisdiction, Executive shall endorse the refund check payable to
the Corporation and shall send the refund check to the
Corporation not later than five (5) days after receipt from the
IRS.
               (4)  If the Corporation designates a Tax
Representative, the Corporation shall pay all of his or her
professional fees and expenses and hold Executive harmless from
any claims in connection therewith.  The Tax Representative shall
keep Executive timely informed of all significant developments in
the Excise Tax matter and shall send to Executive copies of all
correspondence relating thereto.
               (5)  Notwithstanding anything herein to the
contrary, if the Corporation is in material breach of any of its
obligations pursuant to this Agreement, the Corporation's rights
pursuant to this Subsection 7(e) shall be extinguished and
Executive shall have the right to revoke any power of attorney
executed pursuant to this Subsection 7(e).

     8.   No Obligation to Mitigate Damages.  The Executive shall
not be obligated to mitigate any damages by seeking other
employment or otherwise, and no amount  payable hereunder and no
benefit or service credit for benefits shall be reduced in the
event that the Executive shall accept alternative employment.

     9.   Benefits Payable Only From Corporate Assets.
          (a)  No Trust.  Nothing contained in this Agreement,
and no action taken pursuant to its provisions by either party
hereto shall create, or be construed to create, a trust of any
kind, or a fiduciary relationship between the Corporation and the
Executive or his or her Beneficiary.  
          (b)  Executive's Status as Unsecured General Creditor. 
The payment of any benefits hereunder to the Executive or his or

<PAGE>
her Beneficiary shall be made from assets which shall continue,
for all purposes, to be a part of the general assets of the
Corporation; no person shall have or acquire any interest in such
assets by virtue of the provisions of this Agreement.  To the
extent that the Executive or his or her Beneficiary acquires a
right to receive payments from the Corporation under the
provisions hereof, such right shall be no greater than the right
of any unsecured general creditor of the Corporation.
          (c)  Recovery of Cost of Providing Benefits.  In the
event that, in its discretion, the Corporation purchases an
insurance policy insuring the life of the Executive to enable the
Corporation to recover, in whole or in part, the cost of
providing any benefits hereunder, neither the Executive nor his
or her Beneficiary under this Agreement shall have or acquire any 
rights whatsoever therein.  The Corporation shall be the sole
owner and beneficiary of any such policy and, as such, shall
possess and may exercise all incidents of ownership therein.

     10.  Determination of Benefits and Claims Procedure.  The
Corporation shall make all determinations as to rights to
benefits under this Agreement.  Subject to and in compliance with
the specific procedures contained in the applicable regulations
promulgated under the Employee Retirement Income Security Act of
1974, as amended:  (i) any decision by the Corporation denying a
claim for benefits under this Agreement by the Executive or his
or her Beneficiary shall be stated in writing by the Corporation
and delivered or mailed to the claimant; (ii) each such notice
shall set forth the specific reasons for the denial, written to
the best of the Corporation's ability in a manner that may be
understood without legal or actuarial counsel; and (iii) the
Corporation shall afford a reasonable opportunity to the claimant
whose claim for benefits has been denied for a review of the
decision denying such claim.

     11.  Non-exclusivity of Rights.  Nothing in this Agreement
shall prevent or limit the Executive's continuing or future
participation in any benefit, bonus, incentive or other plan or
program provided by the Corporation or any Affiliated Companies
and for which the Executive may qualify, nor shall anything
herein limit or otherwise affect such rights as the Executive may
have under any other agreements with the  Corporation or any
Affiliated Companies.  Amounts which are vested benefits or which
the Executive is otherwise entitled to receive under any plan or
program of the Corporation or any Affiliated Companies shall be
payable in accordance with the terms of such plan or program.

     12.  Full Settlement.  After a Change of Control, the
Corporation's obligation to make the payments provided for herein
and otherwise to perform its obligations hereunder shall not be
affected by any circumstances, including, without limitation, any
set-off, counterclaim, recoupment, defense or other right which
the Corporation may have against the Executive or others.  Unless

<PAGE>
it is finally determined by a court of competent jurisdiction
after all available appeals that the Corporation has validly
terminated the Executive's employment for Cause, the Corporation
agrees to pay, to the full extent permitted by law, all legal
fees and expenses which the Executive may reasonably incur as a
result of any contest (regardless of the outcome thereof) by the
Corporation or others of the validity or enforceability of, or
liability under, any provision of this Agreement or any guarantee
of performance thereof, plus, in each case, interest compounded
quarterly, on the total unpaid amount determined be payable
hereunder, such interest to be calculated on the basis of the
prime commercial lending rate announced by Mercantile Bank, N.A.
in effect from time to time, for the period commencing on  the
date of such contest and ending on the date on which the
Corporation shall pay such amount.

     13.  Covenants.
          (a)  Non-Competition.
               (1)  Executive recognizes that during the course
of Executive's employment with the Corporation, Executive has
been and will be instructed about and become acquainted with
confidential information of the Corporation, including, without
limitation, customer lists, methods of sales, the existence and
contents and terms of this Agreement, methods of sales
procurement, sales procurement techniques, sales procedures and
equipment/supply information, equipment and supply acquisition
procedures and processes and sources, customer evaluation
procedures, customer maintenance and supply maintenance
procedures and corresponding information relating to persons,
firms and corporations which are or may become customers of the
Corporation and, further, companies from which the Corporation
obtains various products and supplies for sale, resale and
distribution to customers of the Corporation.  This confidential
information further includes, but is not limited to, customer
identity, supplier identity and terms, purchase terms, sales
techniques, purchase conditions and rates, customer needs,
billing procedures and processes, contacts and customer
information.  Further, Executive agrees and acknowledges that the
development and assemblage and maintenance of the customer base
of the Corporation has taken extraordinary time, money,
resources, training, and effort by the Corporation and its
employees.
               (2)  Executive agrees that he or she will not
during the Term of Employment and for a period of two (2) years
following cessation of his or her employment at the Corporation
("Restricted Period"), for any cause or reason, directly or
indirectly:
                    (A)  engage in any business in competition
with the Corporation and its Affiliates or supply and sell to
present customers, former customers and prospects of the
Corporation and its Affiliates; or


<PAGE>
                    (B)  own, manage, operate, control, advise,
be employed by, consult, or materially participate in, or be
materially involved in any manner with the ownership, management,
operation or control of, individually or through any other entity
or device, any business that competes with the business then
conducted by the Corporation or any Affiliate; provided, however,
that mere ownership as an investor of not more than five percent
(5%) of the securities of a corporation or other business
enterprise shall not in and of itself be deemed to violate this
Section 13(b)(2)(B).
          (b)  Nondisclosure of Confidential Information.
               (1)  Executive will not, except as authorized by
the Corporation in writing, during or at any time after the
termination of Executive's employment with the Corporation,
directly or indirectly, use for himself or herself or others, or
disclose, communicate, divulge, furnish to, or convey to any
other person, firm, or corporation, any secret or confidential
information, knowledge or data of the Corporation or that of
third parties obtained by Executive during the period of his or
her employment with the Corporation.  Such information, knowledge
or data includes, without limitation, the following:
                    (A)  Secret or confidential matters of a
technical nature such as, but not limited to, methods, know-how,
formulations, compositions, processes, discoveries, machines,
inventions, computer programs, and similar items or research
projects involving such items,
                    (B)  Secret or confidential matters of a
business nature such as, but not limited to, marketing policies
or strategies, information about costs, price lists, purchasing
and purchasing policies, profits, market, sales or lists of
customers, customer history information, and
                    (C)  Secret or confidential matters
pertaining to future developments such as, but not limited to,
research and development or future marketing or merchandising.
               (2)  Executive, upon termination of his or her
employment with the Corporation, or at any other time upon the
Corporation's request, shall deliver promptly to the Corporation
all manuals, letters, notes, notebooks, reports, formulations,
computer programs and similar items, memoranda, lists of
customers, customer history information and all other materials
and copies thereof relating in any way to the Corporation's
business and in any way obtained by Executive during the term of
employment with the Corporation which are in his or her
possession or under his or her control; and Executive will not
make or retain any copies of any of the foregoing and will so
represent to the Corporation upon termination of his or her
employment.
          (c)  Inducement.
               (1)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
use any confidential information for the purposes of inducing or
attempting to induce any present, former, or prospective customer

<PAGE>
of the Corporation or its Affiliates to become a customer of
Executive or any person, firm, or corporation, or business
association with which Executive is affiliated in any capacity
with respect to the markets supplied by the Corporation or its
Affiliates.
               (2)  Executive agrees that during the Term of
Employment and during the Restricted Period, Executive shall not
directly or indirectly solicit for employment or employ any of
the Corporation's employees to work for Executive or any business
association with which/whom Executive is affiliated, or to work
for any other company in the markets supplied by the Corporation
or its Affiliates.
          (f)  Interest of Parties.  Executive agrees that the
duration of the limitations set forth in this Section 13 are
reasonable under the circumstances, considering Executive's
position with the Corporation and other relevant factors, and
that this will not constitute a serious handicap to Executive in
securing future employment.
          (g)  Disclosure to Corporation.  Executive shall
promptly communicate and disclose to the Corporation all
information, observations and data obtained by Executive in the
course of Executive's employment.  All written materials, records
and documents made by Executive or coming into Executive's
possession during the Term of Employment concerning any
inventions, products, processes or equipment, manufactured, used,
developed, investigated or considered by the Corporation or any
Affiliated Companies shall be the property of the Corporation,
and upon termination of the Term of Employment, or upon request
of the Corporation during the Term of Employment,  Executive
shall promptly deliver the same to the Corporation.  Executive
agrees to render to the Corporation such reports of the
activities of the business undertaken by Executive or conducted
under Executive's direction during the Term of Employment as the
Corporation may reasonably request.
          (h)  Inventions.
               (1)  Executive shall promptly communicate and
disclose in writing to the Corporation all those inventions and
developments whether patentable or not, as well as patents and
patent applications (hereinafter collectively called
"Inventions"), made, conceived, developed or purchased by
Executive, or under which Executive acquires the right to grant
licenses or to become licensed, alone or jointly with others,
during the Term of Employment, which have arisen or may arise out
of Executive's employment, or relate to any matters pertaining
to, applicable to, or useful in connection with, the business or
affairs of the Corporation or any Affiliated Companies.  All of
Executive's right, title and interest in, to and under all such
inventions, licenses and rights to grant licenses shall be the
sole property of the Corporation.  Any such inventions disclosed
to anyone by Executive within one (1) year after the termination



<PAGE>
of the Term of Employment for any cause whatsoever shall be
deemed to have been made or conceived by Executive during the
Term of Employment.
               (2)  As to all such inventions, Executive shall,
upon request of the Corporation, during the Term of Employment or
thereafter:
                    A.   Execute all documents which the
               Corporation shall deem necessary or proper to
               enable it to establish title to such inventions,
               or other rights, and to enable it to file and
               prosecute applications for letters patent of the
               United States and any foreign country; and
                    B.   Do all things (including the giving of
               evidence in suits and other proceedings) which the
               Corporation shall deem necessary or proper to
               obtain, maintain or to assert patents for any and
               all such inventions or to assert its rights in any
               inventions not patented.
All expenses incident to any action required by the Corporation
or taken on its behalf pursuant to the provisions of this
paragraph shall be borne by the Corporation including without
limitation a reasonable payment for Executive's time and expenses
involved in case he or she is not then in its employ.
          (i)  Litigation.  Executive agrees that during the Term
of Employment or thereafter, Executive shall do all things,
including the giving of evidence in suits and other proceedings,
which the Corporation shall deem necessary or proper to obtain,
maintain or assert rights accruing to the  Corporation during the
Term of Employment and in connection with which Executive has
knowledge, information or expertise.  All reasonable expenses
incurred by Executive during the Term of Employment or thereafter
in fulfilling the duties set forth in this Section, shall be
reimbursed by the Corporation to the full extent legally
appropriate including, without limitation, a reasonable payment
for Executive's time in the event this Agreement has terminated
prior to the time Executive renders such assistance, advice and
counsel.

     14.  Equity.  The parties hereto agree that the services to
be rendered by Executive are special, unique and of an
extraordinary character.  In the event of the breach by Executive
of any of the provisions of this Agreement, the Corporation, in
addition and as a supplement to such other rights and remedies as
may exist in its favor, may apply to any court of law or equity
having jurisdiction to enforce the specific performance of this
Agreement, and/or may apply for injunctive relief against any act
which would violate any of the provisions of this Agreement.

     15.  Effect on Prior Agreements.  This Agreement shall
supersede and replace any and all prior employment agreements
entered into between Executive and the Corporation or any
Affiliated Company, including but not limited to that certain

<PAGE>
Employment Agreement dated February 2, 1992.  This Agreement
contains the entire understanding of the parties hereto with
respect to the subject matter hereof.

     16.  No Assignment.
          (a)  This Agreement is personal to the Executive and
without the prior written consent of the Corporation shall not be
assignable by the Executive other than by will or the laws of
descent and distribution.  This Agreement shall inure to the
benefit of and be enforceable by the Executive's legal
representatives and Beneficiary.
          (b)  This Agreement shall inure to the benefit of and
be binding upon the Corporation and its successors.  The
Corporation shall require any successor to all or substantially
all of the business and/or assets of the Corporation, whether
direct or indirect, by purchase, merger, consolidation,
acquisition of stock, or otherwise, by an agreement in form and
substance satisfactory to the Executive, expressly to assume and
agree to perform this Agreement in the same manner and to the
same extent as the Corporation would be required to perform if no
such succession had taken place.

     17.  Severability.  The invalidity or unenforceability of
any provision of this Agreement shall not affect the validity or
enforceability of any other provision of this Agreement, and this
Agreement shall be construed in all respects as if such invalid
or unenforceable provision or clause were omitted.

     18.  Miscellaneous.
          (a)  This Agreement shall be governed by and construed
in accordance with the laws of the State of Missouri, without
reference to principles of conflict of laws.  The captions of
this Agreement are not part of the provisions hereof and shall
have no force or effect.  This Agreement may not be amended or
modified other than by a written agreement executed by the
parties hereto or their respective successors and legal
representatives.
          (b)  In the event that litigation is required to
enforce any provision of this Agreement, subject to the
provisions of Section 12 hereof, the prevailing party shall be
entitled to reasonable attorneys fees.












<PAGE>

          (c)  All notices and other communications hereunder
shall be in writing and shall be given by hand delivery to the
other party or by registered or certified mail, return receipt
requested, postage prepaid, addressed as follows:
          
          If to the Executive:

               Fran Scheper
               2319 Whitshire Drive
               St. Louis, MO 63129


          If to the Corporation:

               Consumer Programs, Incorporated
               1706 Washington Avenue
               St. Louis, Missouri  63103

               Attention:  Russ Isaak, President

or to such other address as either party shall have furnished  to
the other in writing in accordance herewith.  Notice and
communications shall be effective when actually received by the
addressee.
          (d)  This Agreement contains the entire understanding
of the parties hereto with respect to the subject matter hereof.
          (e)  The Corporation may withhold from any amounts
payable under this Agreement such federal, state or local taxes
as shall be required to be withheld pursuant to any applicable
law or regulation.
     
     IN WITNESS WHEREOF, the parties hereto have executed this
Agreement in duplicate, all as of the day and year first above
written.

                         CONSUMER PROGRAMS INCORPORATED


                         By /s/ Russell Isaak              
                            -------------------------------
                                President



                         By /s/ Fran Scheper               
                            -------------------------------
                                Fran Scheper
                                Executive Vice President,
                                Human Resources




                                                    EXHIBIT (11)

<TABLE>

       CPI CORP. COMPUTATION OF EARNINGS PER COMMON SHARE
     FISCAL YEARS ENDED FEBRUARY 4, 1995, FEBRUARY 5, 1994
                      AND FEBRUARY 6, 1993

<CAPTION>

                              1994          1993         1992    
                           ----------    ----------   ---------- 
<S>                        <C>          <C>          <C>         
Common shares outstanding
 at beginning of 
 fiscal period              16,978,869   16,955,730   16,929,102 


Shares issued during
  the period -
  weighted average              23,371       18,624       23,338 


Shares issuable under
 employee stock plans -
 weighted average               17,709       26,670       26,403 


Dilutive effect of
  exercise of certain
  stock options                      0            0        5,858 

Less:  Treasury stock -
  weighted average          (2,918,492)  (2,335,070)  (2,308,918)
                           ------------ ------------ ------------
Weighted average number
  of common and common
  equivalent shares         14,101,457   14,665,954   14,675,783 
                           ============ ============ ============
 
Net earnings applicable
  to common shares         $14,822,078  $13,236,456  $22,614,861 
                           ============ ============ ============
Earnings per common
  share                    $      1.05  $       .90  $      1.54 
                           ============ ============ ============

</TABLE>


                                                    EXHIBIT (13)

               1994 ANNUAL REPORT TO SHAREHOLDERS

Following is CPI Corp.'s 1994 Annual Report to Shareholders
required by item 601 of Regulation S-K.  The original Report was
prepared in paper format and has been reformatted here to comply
with the electronic filing requirements of the Securities and
Exchange Commission's Electronic Data Gathering, Analysis, and
Retrieval (EDGAR) system.








































<PAGE>

(Front cover of Annual Report to Shareholders)









                            CPI Corp.

                1994 Annual Report to Shareholders








(Pictures:  five pictures of an infant going from an unfocused
            presentation to a focused presentation)


(Pictures:  five pictures of a boy with a dog from a focused
            presentation to an unfocused presentation)







                   Acclaimed consumer service,

               enhanced through imaging technology.
















<PAGE>
AT A GLANCE
- -----------

With over 1,800 retail locations, CPI Corp. is the market leader in
two segments of the photography industry-preschool portrait
photography and one-hour photofinishing. Other business segments
include the sale of value-priced posters, prints and frames, and a
chain of high-tech copy stores offering a range of electronic
imaging services. Following three years of declining profits due
mainly to intense competition in CPI's core business, portrait
photography, the Company recorded a turnaround in earnings in 1994.
Management believes that long-term profits will increase as a
result of the following: 

LEADING POSITION IN THE HIGHLY COMPETITIVE PRESCHOOL PORTRAIT
PHOTOGRAPHY MARKET
*As the exclusive Sears Portrait Studios operator, CPI continues
   a 34-year partnership, with 904 studios in all major Sears
   stores  in the U.S. and Canada, and 109 studios in non-Sears
   shopping centers.
*Despite the high level of competition, the Company has
   maintained its market position while concurrently developing new
   marketing programs employing digital imaging technology to
   significantly enhance products and elevate customer service to 
   a new level. Beginning in 1993, the technology-based programs
   were installed in all U.S. studios as the first phase of a $125
   million development program that will essentially reposition the
   business.
*Enthusiastic customer response to the new programs has resulted
   in significant gains in segment sales and earnings. Further
   growth is anticipated as a result of continuing enhancement and
   expansion of the programs.

LEADING POSITION IN THE INCREASINGLY COMPETITIVE, FRAGMENTED
ONE-HOUR PHOTOFINISHING MARKET
*From a start-up venture in 1982, this business has developed
   into CPI's second major segment.
*Through a combination of new store openings and acquisitions,
   the most significant of which was over 300 Fox Photo labs in 
   1991, the division has expanded to its present 660 locations,
   the largest such operation in the U.S.  While photofinishing is
   the primary customer service, significant revenues are generated
   from additional services and products provided to those
   customers.
*Responding to significantly increased competition from mass
   merchants, new technology and marketing programs are being
   tested that could allow the Company to reposition its
   photofinishing business into a high-service, innovative market
   leader.




<PAGE>
RECENT ENTRY INTO THE WALL DECOR INDUSTRY WITH ACQUISITION OF
PROFITABLE RETAIL CHAIN
*Prints Plus is the leading company-owned U.S. retailer of
   posters, prints and framing service, offering unparalleled
   product selection tailored to each market's tastes, plus
   "while-you-wait" framing service.
*Acquired in May 1993, the new business contributed significantly
   to CPI's 1993 and 1994 operating earnings.
*The business has the potential to develop into a third major
   segment, with plans for the addition of 15 to 20 locations
   annually in prime mall locations over the next several years.

CONCEPTUAL DEVELOPMENT IN THE DIGITAL GRAPHICS INDUSTRY
*Applying its skill in managing remote retail locations, CPI is
   developing a chain of high-tech copy stores.
*Two experimental concept stores are broadly exploring digital
   graphics technology, including applications appropriate to CPI's
   other businesses.

Capital for the expansion and upgrading of CPI's various businesses
will come from operating cash flow, which has averaged $45.5
million over the past five years, with supplemental funding
provided by the 1993 private note placement and available
short-term bank financing.





























<PAGE>
ACCOMPLISHMENTS AND HIGHLIGHTS
- ------------------------------

1994 ACCOMPLISHMENTS

*Halted three-year decline in after-tax earnings, with 33.3%
   increase over 1993.

*Completed installation of new digital imaging technology and
   associated marketing programs in all Sears Portrait Studios in 
   the U.S. Very favorable customer acceptance resulted in gains in
   preschool portraits market share, segment sales and earnings.
   Began installation in Canadian studios, with completion expected
   by second quarter 1995.

*Expanded Prints Plus operation with the net addition of 18 new
   locations, with similar expansion planned for 1995 and beyond. 
   The division made a significant contribution to 1994 corporate 
   profits and has the potential for significant continuing growth.

*Continued stock buy-back program with repurchase of 900,000
   common shares, reducing balance of shares remaining for
   acquisition under the Company's current program to 1.2 million
   shares.





























<PAGE>
<TABLE>

FINANCIAL HIGHLIGHTS (in millions of dollars, except percents and
per share data)

<CAPTION>                                                        

                                         One Year       Five Year
                     1994      1993      % Change  1989  %Change*
<S>                 <C>       <C>       <C>       <C>     <C>    
Sales
   Portrait
     Studios        $275.5    $237.9     15.8 %   $260.5    1.1  
   Photofinishing    191.2     187.2      2.1 %     76.4   20.1  
   Wall Decor         49.9      34.6     44.3 %      -      -    
   Other Products
     and Services     16.6      15.8      5.0 %     13.6    4.0  
   Total            $533.2    $475.5     12.1 %   $350.5    8.8 %

Operating income
   Portrait
     Studios        $ 39.1    $ 30.0     30.4 %   $ 65.6         
   Photofinishing      4.5       7.0    (34.4)%      3.1         
   Wall Decor          5.5       5.0     10.2 %      -           
   Other Products 
     and Services     (3.5)     (3.9)     8.3 %     (5.6)        

Earnings after 
  taxes             $ 14.8    $ 11.1**   33.3 %     30.9  (13.7)%

Average shares
  outstanding 
 (millions)           14.1      14.7    (3.9) %     15.7         

Per Share
  Earnings before
    accounting
    change          $  1.05   $  0.76** 38.2 %     $ 1.97 (11.8)%
  Dividends            0.56      0.56    -           0.42        
  Tangible book 
    value              8.00      7.84    2.0         8.17        
  Price
    High            $ 21.88   $ 20.75    -         $33.88        
     Low              13.88     13.88    -          21.00        

<FN>

* compound annual rate 1989-1994
**Excluding $2.1 million credit for accounting change

</FN>

</TABLE>
<PAGE>
Charts: Portrait Studio sales and earnings increased significantly
in 1994 with the introduction of new marketing programs, while
Photofinishing results reflected an increasingly competitive retail
environment. The new Wall Decor segment and Other Products and
Services segment both recorded improved performance. 

<TABLE>

SEGMENT RESULTS IN MILLIONS OF DOLLARS - SALES

<CAPTION>

               Portrait    Photo-    Wall
               Studios   finishing   Decor     Other
<S>            <C>       <C>         <C>       <C>  
1994           $276      $191        $ 50      $ 17 
1993           $238      $187        $ 35      $ 16 
1989           $261      $ 76        $ --      $ 14 

</TABLE>

<TABLE>

SEGMENT RESULTS IN MILLIONS OF DOLLARS - OPERATING INCOME

<CAPTION>

               Portrait    Photo-    Wall
               Studios   finishing   Decor    Other 
<S>            <C>       <C>         <C>      <C>   
1994           $39.1     $4.5        $5.5     $(3.5)
1993           $30.0     $7.0        $5.0     $(3.9)
1989           $65.6     $3.1        $ --     $(5.6)

</TABLE>


















<PAGE>

OVERVIEW
- --------

A FOCUSED APPROACH TO SPECIALTY RETAILING
Over CPI's retailing history of more than 50 years, a focused
management philosophy has evolved consisting of:
  *  pursuit of market leadership;
  *  innovative marketing programs;
  *  partnering with leaders in retailing  and technology;
  *  performance incentives for top managers; and
  *  reinvestment of cash flows to support growth initiatives.
 
BUSINESS PHILOSOPHY
The depth of experience and leadership skills of senior management
are focused on producing long-term results for CPI. Although the
Company has seen profits decline over the past three years, actions
were taken in the context of maintaining market leadership and
improving its competitive advantage--both aimed at generating
sustainable growth in earnings per share. Strong cash flows
continue to be a cornerstone of CPI's program to produce higher
returns to shareholders through a combination of expansion and
acquisitions.

DISTINCT DIFFERENCES
CPI differs from typical retailers in several significant aspects:
  *  CPI has historically been at the forefront in developing and
implementing new consumer marketing programs that enhance products
and services through the application of advanced technology.
  *  Whereas most retailers focus on the display and resale of
products, CPI's businesses focus more on providing high value-added
services. These services employ state-of-the-art technology and
yield gross margins above industry norms. This has required a
significant investment in production equipment, much of which was
developed internally on a proprietary basis.
  *  The management of inventory is a continuing challenge for most
retailers. The three typical problems in this area are onerous
working capital requirements, obsolescence and shrinkage. Three of
CPI's businesses have significant freedom from each of these.
Inventory consists primarily of production materials related to
work in progress and is relatively small compared to that of
typical retailers. Therefore, it is less burdensome on working
capital. Obsolescence is not a factor because CPI's services take
the form of personalized products, i.e., a customer's vacation
pictures or portraits of a customer's baby. Finally, shrinkage is
almost non-existent because the pictures are valuable only to the
purchaser.
  *  CPI's two major businesses-portrait studios and one-hour
photofinishing-are probably less negatively affected by general
economic downturns than are many retailers. This is because much of
the Company's activity is driven by time-specific personal events,
such as birthdays, graduations, vacations or holidays. Customers do
not casually defer purchases for such occasions.

<PAGE>
  The Company, however, has an open mind to investment in more
traditional retail businesses if they offer high profit potential
and can employ complementary management abilities. In May 1993, CPI
made such an investment with the acquisition of the Prints Plus
chain of wall decor stores that offer prints, posters and custom
framing.  While inventory is more of a factor, the business still
offers high value-added margin potential.
  CPI will continue to pursue new avenues of growth in high-margin
consumer businesses which are:
  *  responsive to promotional marketing;
  *  expandable on a broad geographic scale;
  *  operated as small retail units;
  *  controllable with system-wide monitoring; and
  *  focused on high value-added services.

By adding its operating experience and financial strength to new
retailing opportunities, the Company can continue to build on its
solid base while ensuring long-term growth.  

Chart below: Since 1984, the compound annual sales growth rate
has averaged 12.2% through 1994. 

<TABLE>

SALES IN MILLIONS OF DOLLARS

<CAPTION>

                              Dollars
<S>                           <C>    
1984                          $ 169  
1985                          $ 198  
1986                          $ 254  
1987                          $ 283  
1988                          $ 318  
1989                          $ 351  
1990                          $ 374  
1991                          $ 415  
1992                          $ 449  
1993                          $ 476  
1994                          $ 533  

</TABLE>










<PAGE>

<TABLE>

EARNINGS* AND DIVIDENDS IN MILLIONS OF DOLLARS

<CAPTION>

                         Earnings     Dividends
<S>                      <C>          <C>      
1984                     $ 10.3       $ --     
1985                     $ 13.9       $ 0.8    
1986                     $ 19.4       $ 1.4    
1987                     $ 25.8       $ 2.7    
1988                     $ 31.9       $ 4.1    
1989                     $ 30.9       $ 6.6    
1990                     $ 33.6       $ 7.7    
1991                     $ 27.1       $ 8.4    
1992                     $ 22.6       $ 8.2    
1993                     $ 11.1       $ 8.2    
1994                     $ 14.8       $ 7.9    

<FN>

*Excluding $2.1 million credit for 1993 accounting change

</FN>

</TABLE>


























<PAGE>
FINANCIAL HIGHLIGHTS
- --------------------

(Pictures:  on this page is a picture of a chart showing Stock
Trading Price and Volume provided by Standard and Poor's as of
April 17, 1995.)

Symbol/ Market:                        CPY (NYSE)                
Market Price:                          17 5/8 (4/17/95)          
Price Range:                           21 7/8-13 3/4             
                                       (12 months  ended 4/17/95)
Market Capitalization:                 $244.3 million (4/17/95)  
Shares Outstanding:                    13,862,985 (4/17/95)      
12 Months Earnings Per Share:          $1.05 (FY '94)            
Dividend Rate:                         $0.56 per share           
Current P/E:                           16.8 (4/17/95)            
                         
<TABLE>

FINANCIAL RATIOS FYE

<CAPTION>
                           2/4/95     2/5/94
<S>                         <C>       <C>   
Income from Operations       5.1%      4.0% 
Tax Rate                    37.0%     40.0% 
Net Earnings                 2.8%      2.8% 
Return on Assets             4.8%      5.6% 
Return on Equity             8.4%      7.7% 

</TABLE>

SALES AND EARNINGS--From the initial public offering in 1982
through fiscal 1990, CPI averaged a compound annual growth in sales
of 16.2% and in earnings per share from operations of 19.1%. Net
earnings as a percentage of sales averaged 8.1% during this period,
and the average return on equity was 30.2%. The growth was due
primarily to the aggressive expansion of the Sears Portrait Studios
operation and, secondarily, to the 1982 launch and subsequent
development of the CPI Photo Finish division. Although sales
continued to increase from 1991 through 1993, primarily due to
acquisitions, earnings declined in each of the three years as a
result of an increasingly competitive retail environment and, to a
lesser degree, the nation's continuing economic malaise.

FISCAL 1994--CPI's net sales increased 12.1% to $533.2 million from
$475.5 million, primarily due to significant growth in the Portrait
Studio segment, plus the full-year contribution of the Prints Plus
business. After-tax earnings from operations were $14.8 million
compared to 1993 earnings of $11.1 million. Earnings per share from
operations were $1.05 in 1994 versus $0.76 in 1993. Including a
credit from an accounting change, 1993 net earnings and net
earnings per share were $13.2 million and $0.90, respectively.
<PAGE>
  Portrait Studios sales in 1994 increased 15.8% to $275.5 million
from $237.9 million, while operating earnings grew to $39.1 million
from $30.0 million. Management believes the segment more than
maintained its leading position in the preschool portrait market,
as total sittings increased somewhat in the face of continuing
intensely competitive conditions. Operating margins as a percentage
of sales grew to 14.2%, up from last year's 12.6%. 
  Photofinishing sales increased by 2.1%, to $191.2 million
from $187.2 million. Operating earnings declined to $4.5 million
from $7.0 million, mainly due to competitive pricing pressure
combined with a shift in sales mix to lower-margin products.
  Sales in the new Wall Decor segment-Prints Plus-were
$49.9 million in 1994, up from $34.6 million in the partial year of
1993.  Operating earnings were $5.5 million versus $5.0 in 1993,
which, due to the May 30, 1993 acquisition date, did not include
results from the early, seasonally slow period of the year.
  Other Products and Services sales were $16.6 million versus
$15.8 million in 1993. The segment's operating loss was reduced by
$300,000 as improving performance in the newer markets more than
offset lower profits in the California locations.

FINANCIAL STRENGTH--Cash flows from operations have historically
been strong, even in the recent down period, and have enabled CPI
to protect shareholder value through expansion and acquisitions,
and to return excess cash in the form of dividends and repurchase
of shares.  Cash disbursements in 1994 included $77.1 million in
capital expenditures, $7.9 million in dividends and $16.0 million
in stock repurchases.

STOCKHOLDERS' EQUITY--From $22.8 million at the end of fiscal 1982,
shareholders' equity reached $166.0 million in 1994, primarily
through retained earnings. Cash returned to shareholders consisted
of cumulative dividends of $56.0 million since the initiation of a
regular quarterly payment in December 1985 and $74.5 million used
to purchase Company stock since the stock repurchase plan was
authorized in September 1988. 

















<PAGE>
Chart: At the end of fiscal 1994, the Company's equity totaled
$166.0 million. Through the repurchase  of 3.3 million shares
beginning in 1988, shareholders' proportionate ownership has 
increased by 24.1%. Cash flows have historically remained strong,
even in periods of declining earnings.

<TABLE>

EQUITY AND CASH FLOW FROM OPERATIONS IN MILLIONS OF DOLLARS

<CAPTION>

                    Cash Flow           Equity
<S>                 <C>                 <C>   
1984                $ 18                $  45 
1985                $ 33                $  61 
1986                $ 33                $  94 
1987                $ 47                $ 117 
1988                $ 50                $ 137 
1989                $ 56                $ 133 
1990                $ 53                $ 152 
1991                $ 54                $ 160 
1992                $ 38                $ 172 
1993                $ 40                $ 176 
1994                $ 42                $ 166 

</TABLE>


























<PAGE>

TO OUR SHAREHOLDERS
- -------------------

(Pictures:  on this page is a picture of Alyn V. Essman captioned:
"Alyn V. Essman, CPI Chairman of the Board and Chief Executive
Officer.")

  Although we would be quite reluctant to make a judgment this
soon, with the passage of time we may look back on 1994 as a
watershed year in CPI's history. Following a three-year pitched
competitive battle in which we were able to maintain market share
in our core portrait photography business, while concurrently
testing and developing new technology-based marketing programs, we
emerged with a greater customer base, recorded a turnaround in
previously declining segment sales and profits, and increased
satisfaction and motivation of our retail staff through good
customer service.

  In so doing, we made enormous strides toward our goal--a near
revolution in the way we conduct our portrait business. In
attaining that goal, we will enter a different competitive arena,
moving from the price-driven, low-margin market segment to the
service-driven segment which encompasses more potential customers.
These customers, our research indicates, are likely to spend
substantially more for portraits and related products than those
attracted mainly by price, and therefore represent a greater profit
opportunity.

  At the heart of this potentially dramatic transformation are two
intertwined factors that have long been key to CPI's success--the
application of new technology in the marketing of consumer services
and the dedicated performance of our retail associates.

  As described in recent annual reports, for some time we have been
conducting extensive research in digital imaging technology as it
applies to our several businesses. In the past three years, a
special task force has focused intensely on our portrait studio
operations, exploring customer attitudes and concerns, and testing
a host of marketing approaches in an effort to satisfy customer
preferences identified by the research, particularly those related
to quality and selection. Using what we learned from these tests,
we have introduced new technology into the studio process in such
a way that allows the customer and the photographer to focus on her
child and on the quality of the portraits. The quality of that
experience, and its importance, has been proven by the uniformly
favorable response of our many customers, affirmed by  the number
and nature  of the orders they have placed, and by a heightened
sense of self-fulfillment witnessed in, and expressed by, our
employees.

  Although the new technology is now operational in all of our U.S.
studios, and soon will be in Canada, we must take further steps
before we complete the repositioning and realize the full benefits
<PAGE>
of our new marketing program. The most important step involves a
significant improvement in the studio environment by upgrading the
physical facilities. With Sears' participation, we remodeled 160
locations in 1994, greatly increasing their size, improving their
functionality and enhancing their aesthetics. Our upgrade of the
remaining studios will be coordinated with Sears' schedule for
remodeling its stores, which spans the next four years. The new
environment, in conjunction with the cumulative experience and
continued training of our studio personnel in working with the new
technology, will allow us to optimize the customers' experience
during the crush of activity in the coming Christmas season.

  Our Photofinishing segment has also experienced increasingly
strong competitive pressure in the past few years, as various types
of mass merchandisers have added one-hour photo processing
services, promoted at very low prices. Using the portrait studio
repositioning process as a strategic model, we are now
concentrating on ways to differentiate our photofinishing service
from that of these competitors. In mid-1994, we formed a new task
force, called the Strategic Imaging Group, with the objective of
developing programs that provide consumers new personalized options
in processing their film through the application of emerging
digital imaging technology. The task force is conducting tests
involving a variety of new technology-based marketing programs, and
although it is too early to form any precise conclusions, we are
hopeful that we can introduce program improvements in 1996.

  The electronic publishing industry is, by definition, based on
digital imaging technology. Although our copy service stores have
all along offered some services using this technology, we are
examining ways to increase the scope of its applications to new
consumer and business services. To this end, in our Atlanta market
we have outfitted one store with additional state-of-the-art
equipment to offer such services, using lessons learned in our
Chicago pilot test location. Based on positive results from this
line extension, we are expanding selected elements of the program
to a location in each of our copy service markets.

  In addition to these technology-based projects, we are committed
to the continuing aggressive rollout of our profitable Prints Plus
division. Based on the results we have seen thus far,  plus the
gains in return that economies of scale should provide, an increase
of our investment in this business of up to twenty percent annually
will be warranted. We believe that Prints Plus has the potential to
become our third major operating segment.
  
  Implementing these projects in our two major divisions will, of
course, require capital investments totaling many million dollars.
We have already committed to the basic portrait studio development,
and have recently increased its capital budget somewhat to provide
for further enhancements. If a thorough analysis of the
photofinishing project indicates that we would receive a good
return on that investment, we are also prepared to move forward
<PAGE>
there. Our balance sheet, combined with our ongoing cash flow,
affords us the financial strength to undertake these actions.

  In the past we have invested resources in our business that,
while not of the same absolute magnitude, were proportionate to our
equity base at the time. Those investments have delivered more than
satisfactory returns in most instances. We are confident that,
following the same principles that supported those decisions, we
can continue to contribute to the long-term profitability of CPI
and to the lasting benefit of CPI shareholders.

April 17, 1995

/s/ Alyn V. Essman

Alyn V. Essman

Chart:  In 1994, CPI made significant capital investments in new
technology, store remodeling and new store openings; repurchased
$16 million of common stock; and paid dividends total $7.9 million.
These activities were funded through cash flow and conversion of
short-term investments, plus beginning cash.

<TABLE>

1994 CASH SOURCES AND USES IN MILLIONS OF DOLLARS-CASH SOURCES

<CAPTION>
                         1994  
<S>                      <C>   
Beginning cash           $ 36.1
Cash flows               $ 42.5
Borrowings               $  6.5
Other                    $  0.4
Short-term investments   $ 34.3

</TABLE>

<TABLE>

1994 CASH SOURCES AND USES IN MILLIONS OF DOLLARS-USES OF CASH

<CAPTION>
                              1994  
<S>                           <C>   
Capital expenditures          $ 77.1
Stock repurchase              $ 16.0
Dividends                     $  7.9
Other                         $  0.4
Short-term investments        $  9.2
FYE '94 cash                  $  9.2

</TABLE>
<PAGE>

SEARS PORTRAIT STUDIOS
- ----------------------

(Pictures:  on this page is a picture of a young child with the
caption "CPI's major business is professional portrait photography
of babies, children, adults and family groups in 1,013 permanent
studios, which CPI operates in the U.S., Puerto Rico and Canada as
Sears' exclusive portrait photography concessionaire.")

THE PRE-SCHOOL PORTRAIT MARKET
The Company believes it is the largest participant in the over $1
billion portrait market of children under six years old. Although
earlier U.S. Census Bureau population projections predicted
declining preschool population through the year 2000, for the past
five years the birth rate has been above four million annually,
supporting what should be a strong market over the next several
years. It is worth noting that the greatest percentage increase is
in a segment of the market CPI  believes to be the most active
purchasers of portraits.  Moreover, the population of grandparents,
the most common recipients of photos, is growing as Americans live
longer. The Company gains access to the preschool market through
the children's mothers, who usually make the decision to purchase
portraits. The typical customer is a mother under 35 years old,
with one or two preschool children, and is a member of a
middle-income family. Research indicates that she values
photographers who are friendly and work well with children,
taking the time to make sure each photograph satisfies her needs.

CPI-SEARS RELATIONSHIP
CPI is Sears' exclusive portrait service and its leading
concessionaire, with the over 30-year relationship benefiting both
companies.  Throughout this long period, CPI and Sears have worked
together in creating the mass portrait market, progressing from
traveling photographers to permanent studios, developing
pre-printed full-color portrait packages, and introducing services
based on state-of-the-art technology such as the new Portrait
Preview System(servicemark).  As evidence of its ongoing
contributions and importance to Sears, CPI was again in 1994
awarded the prestigious "Partners in Progress" award, the tenth
such recognition in the past twelve years. Even more noteworthy,
Sears also honored CPI with the first "Chairman's Award" ever to be
awarded to a Sears Licensed Business, reflecting the significance
of the new ground-breaking, technology-based marketing program. 

The trust and integrity that the Sears name confers is a powerful
asset in CPI's dealings with customers. Also, using Sears' daily
cash management and accounting systems offers CPI valuable control
mechanisms.  Through its relationship with CPI, Sears enjoys
substantial license fees and significant additional advertising
exposure of the Sears name, with only minimal investment of its own
capital and management resources. Sears provides floor space and
basic services, while CPI recruits, trains and manages its own
personnel, develops and executes its own advertising and marketing
<PAGE>
plans, and makes its own investment in improvements, including all
studio furniture, equipment and fixtures. In 1994, CPI spent $40.8
million, representing 14.8% of sales, in advertising the Sears name
in connection with the portrait studios, primarily directed to
women with young children, a highly valued customer base for Sears.
CPI's marketing staff places much of its advertising under the same
low media rates that Sears pays.

(Pictures:  on this page is a picture of the recently awarded
"Chairman's Award" with the following caption:  "CPI was recently
honored by Sears with the first "Chairman's Award" ever to be
awarded to a Sears Licensed Business.  The award, designated the
"1994 Product Development Source of the Year," recognized CPI's
accomplishment in developing and implementing the revolutionary
"Portrait Preview System," in which highly trained, very involved
associates employ state-of-the-art digital imaging technology to
provide clearly superior products and consumer services.  Customer
response has been very enthusiastic, resulting in significant sales
increases in a year in which overall industry performance appears
to be relatively flat.  In addition, there are also two other
pictures showing a customer with her child and pictures and a
customer, her child, an employee and the "Portrait Preview
System.")

RECENT DEVELOPMENTS
With CPI's Sears program as a model, competition in the U.S.
preschool photography market began increasing dramatically in 1990.
Concessionaires to other large chain retailers began converting
their traveling photography operations to permanent studios, while
also installing studios in new stores being opened by the
retailers. The expansion continued unabated through 1994, as the
number of permanent, directly competing studios increased from just
over 600 to about 2,500 over the five-year period. During the same
time span, the number of Sears studios in the U.S. increased only
from 840 to 894, including studios added in malls without a Sears
store.  

The competitive expansion has been supported by increasingly
aggressive promotions offering more and more portraits at very low
prices, with the large advertised packages decreasing the
probability that a customer would purchase additional portraits,
thereby significantly capping the profit potential from additional
sales.  In the face of such competition, CPI chose to respond with
aggressive promotional campaigns to maintain its leading position
in the preschool market. Concurrently, the Company began testing
and developing new technology-based marketing programs and new
products with the objective of attaining a significant, lasting
competitive advantage. It should be noted that from the very
beginning of this initiative, the architecture of the computer
system was designed to allow for expansion far into the future.

In mid-1992, CPI formed a full-time Studio Strategic Development
(SSD) Task Force and charged it with developing new strategies to
<PAGE>
allow the Sears Portrait Studios to better respond to customers'
desires.  Extensive consumer research revealed that while some
portrait photography customers selected a studio solely on the
basis of a large number of portraits at a low price, there were
more customers who based their decision on factors such as portrait
quality, freedom of choice, prompt delivery, and a pleasant studio
environment. This larger group also indicated that they would
likely spend more on portraits than the price-oriented shoppers.
The SSD group, drawing on CPI's five-year experience in digital
imaging, embarked on an extensive series of marketing tests,
creating new tools and processes to provide customers with a more
rewarding, friendlier studio experience and developing new products
to heighten customer interest.

Based on positive results of these tests, conducted throughout
1993, the Company committed to the installation of new digital
imaging technology in all studios as the first phase in a five-year
upgrade program. The rollout in the U.S. studios, which was begun
in March 1994 and completed by the end of October, was supported by
the most comprehensive employee training program in CPI's history.

Charts:  In the five years from the end of 1989 through 1994, the
number of Sears Portrait Studios in the U.S. increased by less than
7%, while the number of competitive permanent locations more than
quadrupled, primarily due to the conversion of traveling
photography operations to permanent studios.

<TABLE>

COMPARATIVE GROWTH OF PERMANENT STUDIO LOCATIONS FROM 1989 TO 1994

<CAPTION>

                         K-Mart    JCPenney  Wal-Mart  Sears
<S>                      <C>       <C>       <C>       <C>  
1989                       344     270         4       840  
1990                       461     350        10       867  
1991                       669     470        26       877  
1992                     1,040     500       190       885  
1993                     1,262     517       440       872  
1994                     1,375     541       581       894  

</TABLE>

1994 OPERATING RESULTS
With the introduction of the new marketing programs, which were
enthusiastically received by customers and studio personnel alike,
portrait sittings were at an all-time record level, and sales
increased 15.8% to $275.5 million from the prior year's $237.9
million. Operating income was up 30.4%, totaling $39.1 million
versus $30.0 million, reversing a three-year decline, while
operating margin grew from 12.6% to 14.2%, the first year-to-year
increase since 1988.
<PAGE>
OUTLOOK
The new digital imaging technology provides ultimate flexibility
that enables the photographer to actively involve the customer in
selecting her favorite expressions and poses of her child. In this
process, the photographer is a creative partner working in the
interest of the customer. After the sitting, the customer can make
an immediate selection from the video screen or take home a set of
full-color proofs of the selected poses and order later. This
allows her to exercise her own opinion and choices, to clearly
understand her options in a comfortable environment and to share
her experiences with her friends and family. In 1994, the vast
majority of CPI's customers in the upgraded studios placed an order
at the time of the sitting.

To further enhance the total portrait experience, the Company is
significantly improving the functionality and ambiance of the
studios, increasing their size and installing new custom fixtures
and furniture. The decor features rich, vibrant colors, bold
graphics and dramatic lighting. A selection of fresh posing
backgrounds, new camera room lighting and new child-themed props
have also been added.  Recognizing the importance of this endeavor,
Sears and CPI entered into a new 5-year licensing agreement and are
working together to coordinate the studio remodeling with Sears'
previously announced $4 billion capital expenditure program in
which the retailer is upgrading and remerchandising its stores.

In 1994, 160 studios were remodeled and nearly that many are
scheduled for 1995. The upgraded design will also be incorporated
in new studios located in fifteen to twenty new stores that Sears
will open or acquire in 1995, and about ten new studios in malls
that do not have a Sears store. Capacity will be further expanded
by the installation of additional camera rooms in existing studios
to meet increasing customer demand. The remaining 500-plus U.S.
locations will be completed in conjunction with the Sears
store-remodeling schedule.  Installation of the new technology in
the Canadian studios will be accomplished by May 1995. By the end
of the decade, CPI's investment, including new technology,
training, studio remodeling, added enhancements and new locations,
will total over $125 million. The project is being funded from the
August 1993 private note placement, continuing cash flow from
operations, and short-term bank financing.

The Company anticipates further increases in portrait studio
contributions with the rollout of a new marketing approach, called
Custom Portraits by Sears, which was tested in three major markets
in 1994. The tests focused on the value-added market segment, and
resulted in increased sales. Under the new program, the customer--
free of any sales pressure--can select virtually any combination of
poses, sizes and backgrounds, and only the ordered portraits are
produced and delivered. Previously, additional portraits were
produced in the hope that the customer would purchase more than
just the advertised offer.  Eliminating speculative production is
delivering significant savings in manufacturing costs.
<PAGE>

(Pictures:  on this page are three pictures showing a remodeled
Sears Portrait Studio.)

Customer and employee response to the repositioning program has
been extremely positive, mainly due to the friendlier, low-stress
transaction. Full implementation of Custom Portraits by Sears,
including further intensive training of all supervisory and studio
personnel, is scheduled to be completed by June 1995. Then, with
the new program firmly in place, the studio division will be
well-prepared to serve the surge of customers during the
all-important 1995 holiday season. Management believes that the
positive studio experience could also lead to an increase in repeat
and referral customers, possibly permitting a reduction in
advertising expenses, further contributing to improved earnings.

In January 1995, in order to better facilitate the operating
transition, the eastern and western divisions of Sears Portrait
Studios were consolidated into a single operating unit capable of
responding to the industry's highly competitive environment in a
more sharply focused, timely manner. The restructuring will also
result in increased operating efficiencies compared to the previous
dual-divisional structure.

Although competition in the industry may very well continue at an
intense level in the foreseeable future, CPI management believes
that the Company's repositioned marketing activities, supported by
its financial strength, technological capability and emphasis on
enhanced customer service, will enable it to continue to build on
the studio segment's recent achievements and significantly increase
its contribution to overall profits.























<PAGE>
Charts: The Sears Portrait Studios have recorded a long history of
growth in total revenues as a result of added locations combined
with increases in average sales per location. Following a period of
declining results, due primarily to an increasingly competitive
environment, sales and operating margin improved somewhat in 1994
with the introduction of new marketing programs.

<TABLE>

REVENUE GROWTH IN MILLIONS OF DOLLARS

<CAPTION>

                    Dollars
<S>                 <C>    
1984                $ 127  
1985                $ 142  
1986                $ 178  
1987                $ 195  
1988                $ 219  
1989                $ 235  
1990                $ 253  
1991                $ 251  
1992                $ 256  
1993                $ 238  
1994                $ 275  

</TABLE>

<TABLE>

OPERATING EARNINGS AS A PERCENT OF SALES

<CAPTION>

                    Percent
<S>                 <C>    
1984                24.0%  
1985                26.7%  
1986                27.0%  
1987                27.7%  
1988                28.2%  
1989                26.7%  
1990                25.1%  
1991                23.1%  
1992                18.9%  
1993                12.6%  
1994                14.2%  

</TABLE>



<PAGE>

PHOTO FINISHING
- ---------------

(Pictures:  on this page is a picture showing the various products
available at the Company's Photo Finishing stores:  film, cameras,
enlargements, photo albums, frames, double picture prints or
reprints, personalized photo calendars and mugs.)

CPI, the nation's largest owner/operator of photofinishing
minilabs, entered the business in 1982 and, through a combination
of new store openings and acquisitions, has expanded the operation
to its present size and sales volume. The most significant
acquisition, that of Fox Photo, Inc. in 1991, added over 300
locations and almost doubled the size of the business. With
subsequent openings and acquisitions, including 25 Proex locations
in 1992 and 21 Fotomat labs in 1993, the segment's 1994 year-end
total stood at 660 locations.

THE MINILAB MARKET
In 1993, the most recent full year reported by the Photo Marketing
Association (PMA), total retail amateur photofinishing sales were
$5.5 billion, the same as in 1992. Stand-alone minilabs held a 25%
share, down slightly from the prior year's 26%, with revenues of
$1.4 billion. Total industry rolls processed increased by 2%, while
the stand-alone minilab segment's share declined to 15% from 16%.
Although 1994 totals are not yet available, PMA surveys indicate
that total industry roll processing continued to increase, with
preliminary results showing a gain of 3% for the first nine months
of the year.

In the past few years, the one-hour retail photofinishing industry
has become increasingly competitive as mass merchandisers,
supermarkets and drug store chains have added one-hour
photofinishing service.  In 1992, each of these three segments
recorded slight gains in market share, although in 1993 only mass
merchandisers showed an increase.  Wal-Mart and Eckerd Drug have
been especially active in expanding one-hour service, and Qualex
(Eastman Kodak's subsidiary), the dominant wholesale lab operator,
had by year-end 1994 placed over 1,400 one-hour microlabs in
supermarkets and mass merchant outlets throughout the nation.

As a partial consequence of this expansion, the industry has
undergone a consolidation process over the past several years. In
just the two-year 1992-93 period, specialty retailers--primarily
stand-alone minilab operators--closed about 1,500 locations, while
mass merchandise retailers opened a like number over the same
period. In the face of this increased competition, CPI's minilab
business has maintained sales levels, but suffered margin declines.

1994 OPERATING RESULTS
Over the past year, the division continued to maintain its market
share at the expense of profits. Revenues in 1994 increased to
$191.2 million from $187.2 million in 1993, as more significant
<PAGE>
growth was restricted by the increasingly competitive environment
in the industry. Operating earnings declined to $4.5 million from
$7.0 million, primarily because of the expense of two major
marketing tests, plus a slight shift in the sales mix from
photofinishing services into lower margin products, such as film,
cameras and accessories. As the division absorbed non-cash expenses
totaling $17.6 million in 1994, cash flow remained strong in spite
of the lower earnings.

(Pictures:  on this page is a picture showing a sample of Photo
Finishing advertising of the new "Smart Color" technology.)

OUTLOOK
CPI is devoting significant marketing activities to increasing
revenues and gaining roll-processing market share from other
competing types of photofinishers. Beginning in 1993, tests were
conducted on a variety of new programs, each presenting a pricing
and operating strategy believed to be appropriate to the
competitive environment in a particular market. Based on trends
indicated by those still-ongoing tests, the programs were expanded
in 1994 to include additional markets. If test results prove to be
positive over the long term, the programs could be rolled out to
include most, if not all, high-competition markets.

Mid-year in 1994, a new task force called the Strategic Imaging
Group (SIG) was formed and charged with the objective--similar to
that previously given the portrait studio SSD group--of developing
applications of digital imaging technology to provide consumers
with new options in film processing. In particular, the task force
is looking to develop personalized services with strong customer
appeal, but which mass merchants, for various reasons, cannot offer
or choose not to offer. With the development of these programs, it
is hoped that the business can be repositioned relative to
competition in order to regain margin leadership.

Concurrent with these exploratory efforts, the division is
investing in new technology to enhance presently offered services.
New digital scanners, which improve product quality and customer
service, will be installed in about 400 of the division's locations
in 1995. The application of this new technology, which is totally
supportive of the programs being developed by the SIG task force,
is called "Smart Color."

In 1994, as in recent years, 34 minilabs were closed when, as their
leases came up for renewal, their long-term profit outlook was
judged to be marginal. During the same 1994 period, 17 new labs
were opened.  Equipment from the closed locations was relocated to
the new minilabs.  Plans call for opening approximately 10 new
minilabs in 1995, all in existing markets to take advantage of
economies of scale in advertising and field management. 

In weighing these various considerations, management is looking
beyond the present competitive marketplace largely characterized by
<PAGE>
commodity pricing, and giving careful consideration to the rich
potential that could lead to the development of unique, innovative
product and service offerings.

Chart: Since 1983, revenues have grown from less than $6.0
million to $191.2 million in 1994

<TABLE>

CPI PHOTOFINISHING REVENUE GROWTH IN MILLIONS OF DOLLARS

<CAPTION>

                    Dollars
<S>                 <C>    
1984                $  28  
1985                $  41  
1986                $  51  
1987                $  61  
1988                $  69  
1989                $  76  
1990                $  82  
1991                $ 121  
1992                $ 169  
1993                $ 187  
1994                $ 191  

</TABLE>

























<PAGE>
WALL DECOR
- ----------

(Pictures:  on this page is a picture of a Prints Plus retail
store.)

CPI's 1993 acquisition of Prints Plus represents a major
opportunity for the development of a third strong operating
segment. Prints Plus is the leading non-franchise posters, prints
and framing retailer in the U.S., operating 120 locations in prime
regional shopping malls throughout the country. It is a well-run
company with a strong, experienced management team whose
operational criteria and practices parallel those of CPI. As such,
the new business represents a good strategic fit with CPI's
existing capabilities and provides an opportunity for advantageous
investment of the Company's resources.


In 1994, the first full year following acquisition, Prints Plus
recorded sales of $49.9 million and produced operating earnings
totaling $5.5 million. Due to the seasonal nature of the wall decor
industry, a majority of the sales and profits are generated in the
fourth quarter surrounding the holiday season. Accordingly, it
should be pointed out that when making comparisons, the chain's
1994 improvement in earnings was actually greater than appeared,
since the 1993 earnings of $5.0 million did not include the early,
seasonally slow period. It is gratifying that the new business
turned in improving results almost immediately.  

Each store displays an unparalleled selection of posters and prints
that reflects current decorating trends. While Prints Plus offers
products for all age groups, artistic taste among age groups and
geographic regions are different. Consequently, the merchandise mix
of each location is tailored to a customer profile for the area
that reflects trends, artistic tastes and buying characteristics
within each age group.  

Marketing efforts thus far have centered on in-store programs
strongly supported by visual displays. Plans for 1995 include the
addition of direct mail test programs in selected markets, with the
objective of increased customer traffic. Implementation of these
new programs will be facilitated by the upgraded point-of-sale
system.

In providing framing service, Prints Plus offers a significant
advantage over most competitors. Prints Plus provides
"while-you-wait" custom framing for everyday value pricing that few
competitors can match. Based on recent consumer research, the
selection of frame styles and finishes is also being expanded.

With a strong, experienced Prints Plus management team in place,
CPI, in its first full year of operating its newest business,
immediately expanded the operation by adding a net of 18 new
<PAGE>
locations in 1994.  Like the original stores, the additions are in
prime locations within regional malls, access to which is aided by
the Company's ongoing contacts with mall developers through its CPI
Photo Finish and Sears Portrait Studio divisions. Based on the
positive results Prints Plus has delivered to date, plus increasing
returns expected as a result of economies of scale, management
plans to increase investment in the business through the continuing
addition of new locations, funding the expansion with ongoing cash
flow.












































<PAGE>

ELECTRONIC PUBLISHING
- ---------------------

(Pictures:  on this page is a picture of two business people
holding a color banner produced by a large-format color printer at
one of the Company's electronic publishing stores.)

CPI entered the electronic publishing industry in the second
quarter of 1988 with the acquisition of a group of copy stores in
California.  In the past five to ten years, the electronic
publishing business has evolved, through new technology, from
simple black-and-white photocopying into a wide range of services,
including digital color copying, binding and desktop publishing.
New locations have been added in California, and the division has
been expanded under CPI's proprietary Copy USA(trademark) identity
in Atlanta, Dallas and St. Louis.

1994 OPERATING RESULTS
Revenues in 1994 were $16.6 million, an increase of 5.0% over 1993,
as double-digit growth in the division's Copy USA stores offset
further decline in certain of the acquired CopyMat(trademark)
California locations, which continued to feel the effects of the
state's economic problems.  Overall sales per store benefited by
the closure of four marginal locations. The division's operating
loss was reduced 8.3% due to increased operating efficiencies and
improving performance in the newer markets that more than offset
lower profits in the California stores.

OUTLOOK
Although the division, operating under a new management team, may
not reach profitability this year, losses should continue to
decline.  Sales growth is anticipated in all markets, including
California, as a number of new programs tested in 1994 are
implemented. These include a highly focused direct mail program,
the addition of an outside sales force, an emphasis on color
through selected premium-quality jobs using a new generation of
color copiers and large-format color printers, and the addition of
special services developed in the Image Explosion(trademark) pilot
test in Chicago.

PROBING THE FUTURE OF DIGITAL IMAGING
In order to maintain a leadership position in all of its
businesses, CPI is investing in research and development in the
exploration of digital imaging technology. The Company is exploring
new consumer and business services that employ this technology to
scan, modify and print diverse graphic elements in the creation of
new composite graphics products. Two retail locations, called Image
Explosion(trademark), are operating in Chicago and Atlanta as pilot
tests in which staff designers assist customers in creative
projects. Three distinct markets are being addressed:

Businesses...
by providing full creative service in the design and production of
<PAGE>
high quality full-color brochures, slide presentations, posters and
other products that were previously too expensive or time consuming
using conventional production methods. This concept is especially
applicable to limited-quantity projects.

Graphics Professionals...
by providing technical and design assistance using state-of-the-art
workstations and output devices.

Consumers...
by scanning, modifying and combining photos, slides, drawings and
text to create personalized products, such as posters and greeting
cards, at affordable prices.

In addition to these services, which are likely to be primarily
appropriate to CPI's copy stores, other Image Explosion activities
will contribute to the conceptual development of new products and
services that can be better delivered to customers through the
Company's portrait studio or photofinishing operations. Given the
merging of technologies, it may also be that some services could be
common to all of these businesses through the overlap of customer
bases. In any event, CPI, with its understanding of ongoing
advances in imaging technology and its network of 1,800-plus stores
that are known for imaging services, will be at the forefront in
meeting consumer demand.




























<PAGE>

FINANCIAL BACKGROUND AND TRENDS
- -------------------------------

In the planning, execution and evaluation of its long-term
strategies to maximize shareholder value, CPI management focuses
on:
  *  maximizing cash flow generated internally;
  *  reinvestment of a portion of excess cash into new and existing
     businesses at a rate of return which exceeds the Company's   
     cost of capital.
  *  returning a portion of cash to shareholders through stock
     repurchases and dividends.
  *  raising additional capital only when it can meet or exceed
     shareholder return expectations.

The following comments should be used in conjunction with the table
below and the summary on page 16. (Page reference is for published
paper copy of the Annual Report.  This summary shows 11 years of
financial history and is found at the end of the "Financial
Background and Trends" section and before the "Management's
Discussion and Analysis of Financial Condition and Results of
Operations" section.)

THE TRANSITION FROM PAST PERFORMANCE TO THE FUTURE

During the past decade, there have been numerous changes in the
overall business environment, as well as in CPI's capital structure
and business strategies. CPI's 10-year performance was
characterized by double-digit growth rates in sales, total assets
and total equity.  That time period reflected the analysis of new
business opportunities; the investment of cash flow to fund
expansion; management's resolve to offset competition; and a
program to protect and strengthen its market franchise. During that
period, profit margins on continuing operations averaged 7.2%,
return on assets averaged 15.1% and return on equity averaged
23.4%.  

<TABLE>

GROWTH RATE

<CAPTION>

                 1984-1993      1984-90   1991-93   1994 
<S>                <C>           <C>       <C>      <C>  
Sales              13.7%         16.1%      8.3%    12.1%
Total assets       17.8%         20.5%     11.8%    -1.7%
Total equity       17.7%         23.7%      5.0%    -5.4%

</TABLE>



<PAGE>

<TABLE>

AVERAGE NET RETURNS

<CAPTION>
         
                    1984-1993      1984-90   1991-93*  1994
<S>                   <C>           <C>        <C>     <C> 
Sales                  7.2%          8.2%       4.6%   2.8%
Total assets          15.1%         17.8%       8.9%   4.8%
Total equity          23.4%         27.9%      12.8%   8.4%

<FN>

* Excluding $2.1 million credit for 1993 accounting change

</FN>

</TABLE>

<TABLE>

5-YEAR REVENUE GROWTH IN MILLIONS OF DOLLARS

<CAPTION>

                        Portrait    Photo-    Wall
                        Studios   finishing   Decor   Other 
<S>                     <C>       <C>       <C>       <C>   
1990                    $ 279.1   $  81.6   $ --      $ 13.2
1991                    $ 279.0   $ 121.4   $ --      $ 14.1
1992                    $ 264.4   $ 169.2   $ --      $ 15.8
1993                    $ 237.9   $ 187.2   $ 34.6    $ 15.8
1994                    $ 275.5   $ 191.2   $ 49.9    $ 16.6

</TABLE>

Caption on the above chart:
- -1994 marked a reversal in Portrait Studio revenue decline with
 annual gain of 15.8%. 
- -New Wall Decor segment accounted for most of the balance of 1994
 growth. 
- -Upward trend in overall revenues expected to continue in 1995.










<PAGE>
<TABLE>

EARNINGS* AND DIVIDENDS PER SHARE

<CAPTION>
                        Earnings                                  
                        Per Share  Dividends
<S>                     <C>       <C>      
1990                    $ 2.19    $ 0.50   
1991                    $ 1.80    $ 0.56   
1992                    $ 1.54    $ 0.56   
1993                    $ 0.76*   $ 0.56   
1994                    $ 1.05    $ 0.56   

<FN>
*Excluding $2.1 million credit for 1993 accounting change

</FN>
</TABLE>

Caption on the above chart:
- -Earnings per share increased 38.2% to $1.05 in 1994, reversing a
 three-year decline.
- -CPI maintained a constant dividend of $0.56 since 1991.
- -With improving profitability, long-term dividend payout ratio
 should return to less than 40% of earnings.

<TABLE>

RETURN ON EQUITY*

<CAPTION>
                       Return on 
                        Equity*  
<S>                     <C>      
1990                    $ 25.3%  
1991                    $ 17.9%  
1992                    $ 14.1%  
1993                    $  6.5%* 
1994                    $  8.4%  

<FN>
*Excluding $2.1 million credit for 1993 accounting change

</FN>
</TABLE>

Caption on the above chart:
- -Return on equity turned up in 1994 to approximately 8.4%.
- -Management believes that ROE will return to double-digit level as
 a result of new marketing programs and reinvestment of cash flows
 in expanding operations.

<PAGE>
1984-1990--HIGH GROWTH, HIGH PROFIT

The period between 1984 and 1990 was one of rapid and profitable
growth, driven by aggressive expansion of Sears Portrait Studios
and the rapid development of the Photofinishing segment. During
this seven-year period, sales grew at a compound rate of 16.1% and
net margins increased to an average of 8.2%. CPI's average returns
on assets and equity, of 17.8% and 27.9% respectively, were well
above the 10-year averages. Earnings per share also increased at a
compound annual rate of 18% to $2.19 from $0.69.

1991-1993--EXPLOSIVE GROWTH IN PORTRAIT STUDIO COMPETITION

The years 1991 through 1993 marked the advent of explosive growth
in portrait studio competition. Facing new competitive pressures in
its core business, the Company continued to fund development
projects, make acquisitions, expand the Photofinishing segment and
repurchase stock. Declining profit margins in Portrait Studios were
mainly responsible for lower average growth rates and returns. For
the three-year period, sales compounded at an 8.3% rate, largely
due to acquisitions. Growth of total assets averaged 11.8% and
equity grew at a more modest rate of 5.0%.  Equity growth would
have averaged 7.8% if the Company had not purchased 623,000 shares
of stock. Net profit margins averaged 4.6% (excluding $2.1 million
credit for 1993 accounting change) of sales. The adverse business
environment resulted in a decline in net earnings to $0.76 per
share in 1993 from $2.19 per share in 1990.  

During this same period, cumulative operating cash flow was $131.9
million. Combined with $60.0 million from a private placement of
notes, the Company financed $108.9 million in acquisitions, $65.9
million in capital expenditures, $24.8 million in cash dividends,
and $14.7 million in stock repurchases, leaving $66.4 million in
cash, cash equivalents and short-term investments and a modest debt
ratio of 34.1%.  

1994--THE EARLY STAGES OF A REBOUND 

Although still faced with competitive challenges in its two main
businesses, CPI produced the first annual earnings gain in four
years, driven mainly by improved sales and profitability in
portrait studios.  The associated charts on these two pages
illustrate the Company's transition over the past several years,
with increasing resources being focused on expansion of the new
portrait studio photography system and further development of the
Prints Plus retail concept, both of which can be expected to
contribute to increasing profit margins in the years ahead. The
Company remains committed to improving profitability in
Photofinishing. 




<PAGE>
<TABLE>

IDENTIFIABLE ASSETS IN MILLIONS OF DOLLARS

<CAPTION>

          Portrait    Photo-    Wall
          Studios   finishing   Decor   Other    Cash*    Corp. 
<S>       <C>       <C>       <C>       <C>      <C>      <C>   
1990      $  53.0   $  46.2   $ --      $ 13.5   $ 88.3   $ 17.7
1991      $  54.0   $ 115.1   $ --      $ 13.8   $ 31.2   $ 24.7
1992      $  49.4   $ 133.2   $ --      $ 12.6   $ 21.0   $ 21.7
1993      $  62.7   $ 125.0   $ 20.2    $ 11.3   $ 66.4   $ 20.2
1994      $ 110.9   $ 118.6   $ 27.1    $ 11.1   $ 14.3   $ 18.4

<FN>

 * Cash, cash equivalents and short-term investments

</FN>

</TABLE>

Caption on the above chart:
- -Growth in Portrait Studios continued in 1994, with further
 expansion ahead.
- -Prints Plus (Wall Decor) will continue to receive additional
 resources.

<TABLE> 

CAPITAL EXPENDITURES IN MILLIONS OF DOLLARS

<CAPTION>

          Portrait    Photo-    Wall
          Studios   finishing   Decor   Other    Corp.
<S>       <C>       <C>       <C>       <C>      <C>        
1990      $  7.1    $  5.5    $  --     $ 3.0    $ 4.6      
1991      $  8.9    $ 23.9    $  --     $ 2.5    $ 5.3      
1992      $  2.4    $ 18.7    $  --     $ 1.6    $ 4.6      
1993      $ 19.0    $ 10.1    $ 14.1    $ 1.6    $ 0.6      
1994      $ 57.3    $ 10.3    $  8.0    $ 2.4    $ 0.9      
    
</TABLE>

Caption on the above chart:
- -Although Portrait Studios and Prints Plus (Wall Decor) now command
 the majority of capital expenditures, Photofinishing will also
 increase with addition of new technology.



<PAGE>
<TABLE>

WEIGHTED AVERAGE SHARES OUTSTANDING IN MILLIONS

<CAPTION>
                       Shares   
                     Outstanding
<S>                   <C>       
1990                  $ 15.4    
1991                  $ 15.1    
1992                  $ 14.7    
1993                  $ 14.7    
1994                  $ 14.1    
  
</TABLE>

Caption on the above chart:

- -To date, 3.3 million shares have been repurchased since 1988,
 leaving 1.2 million shares available under the current authorized 
 program.
- -Management will continue to repurchase shares as appropriate to
 return excess cash to shareholders.






























<PAGE>
<TABLE>

Selected Financial Data From 1994-1992
<CAPTION>
                                       1994     1993     1992
<S>                                   <C>      <C>      <C>     
Per Share:
  Sales                               $ 37.81  $ 32.42  $ 30.62 
  Assets                                21.93    20.92    16.25 
  Equity                                12.12    12.01    11.75 
  Earnings                               1.05     0.90     1.54 
  Dividends                              0.56     0.56     0.56 
  Prices: high                          21.88    20.75    26.38 
          low                           13.88    13.88    15.00 
  P/E range: high                       20.83    23.06    17.13 
             low                        13.21    15.42     9.74 
  Dividend yield                         3.13%    3.23%    2.71%
Income Data (million $):
  Net sales                           $533.2   $475.5   $449.4  
  Income from operations                27.4     18.8     34.8  
  Net interest & other income(expense)  (3.9)    (0.3)     1.7  
  Pre-tax earnings                      23.5     18.5     36.5  
  Income taxes                           8.7      7.4     13.9  
  Earnings before accounting change     14.8     11.1     22.6  
  Accounting change                       -       2.1       -   
  Net earnings from
    continuing operations             $ 14.8   $ 13.2   $ 22.6  
  Avg. shares outstanding
    (in million shares)                 14.1     14.7     14.7  
Balance Sheet (million $):
  Current assets                      $ 82.0   $127.8   $ 73.2  
  Cash and equivalents                   9.2     36.1     21.0  
  Net fixed assets                     159.1    114.3     97.6  
  Total assets                        $300.5   $305.8   $237.8  
  Employed assets                      291.3    269.7    216.8  
  Current liabilities                   69.8     65.2     56.8  
  Long-term debt                        59.7     59.8      0.3  
  Stockholders' equity                 166.0    175.5    171.9  
  Employed equity                      156.8    139.4    151.0  
Funds Flow Data (million $):
  From operations                     $ 42.4   $ 39.7   $ 38.1  
  Used for investments                 (52.0)   (75.4)   (35.6) 
  From (used for) financing            (15.3)    51.6    (10.2) 
  Effect of exchange rate changes       (0.3)    (0.8)    (1.3) 
  Change in cash & cash equivalents    (26.9)    15.1     (9.0) 
  Capital expenditures*
    (excluding acquisitions)            77.1     30.4     13.3  
  Acquisitions*                           -      14.7     23.9  
Ratio Analysis:
  Net margin (1)                         2.8      2.8      5.0  
  Asset turnover (2)**                   1.74x    2.00x    1.88x
  Return on assets (3)**                 4.84%    5.56%    9.46%
  Financial leverage (4)**               1.74x    1.38x    1.49x
  Return on equity (5)**                 8.42%    7.67%   14.10%
  Retention rate (6)                     0.465    0.381    0.637
  Implied growth rate (7)                3.92%    2.92%    8.98%
<FN>
*    To maintain capacity
**   Beginning fiscal year
(1)  Net margin: Net earnings/net sales
(2)  Asset turnover: Net sales/total assets (beginning)
(3)  Return on assets: Net margin x asset turnover
(4)  Financial leverage: Total assets (beginning)/stockholders'
     equity (beginning)
(5)  Return on equity: Return on assets x financial leverage
(6)  Retention rate: Net earnings less dividends on common stock
     (1992-1985)/net earnings
(7)  Implied growth rate: Return on equity x retention rate
</FN>
</TABLE>

<PAGE>
<TABLE>

Selected Financial Data From 1991-1989
<CAPTION>
                                       1991     1990     1989   
<S>                                   <C>      <C>      <C>     
Per Share:
  Sales                               $ 27.44  $ 24.31  $ 22.33 
  Assets                                16.25    14.48    12.74 
  Equity                                10.90    10.04     8.63 
  Earnings                               1.80     2.19     1.97 
  Dividends                              0.56     0.50     0.42 
  Prices: high                          34.75    32.88    33.88 
          low                           21.88    24.25    21.00 
  P/E range: high                       19.31    15.01    18.51 
             low                        12.15    11.07    11.48 
  Dividend yield                         1.98%    1.75%    1.53%
Income Data (million $):
  Net sales                           $414.5   $373.9   $350.5  
  Income from operations                39.2     47.0     42.7  
  Net interest & other income(expense)   4.1      6.5      5.6  
  Pre-tax earnings                      43.3     53.5     48.3  
  Income taxes                          16.2     19.9     17.4  
  Earnings before accounting change     27.1     33.6     30.9  
  Accounting change                       -        -        -   
  Net earnings from
    continuing operations             $ 27.1   $ 33.6   $ 30.9  
  Avg. shares outstanding
    (in million shares)                 15.1     15.4     15.7  
Balance Sheet (million $):
  Current assets                      $ 83.6   $130.2   $106.4  
  Cash and equivalents                  30.0     84.5     68.7  
  Net fixed assets                      97.7     80.7     81.4  
  Total assets                        $238.9   $218.7   $196.5  
  Employed assets                      208.9    134.2    127.8  
  Current liabilities                   67.0     51.4     47.8  
  Long-term debt                         0.6      0.5      0.3  
  Stockholders' equity                 160.3    151.7    133.1  
  Employed equity                      130.3     67.3     64.4  
Funds Flow Data (million $):
  From operations                     $ 54.1   $ 53.0   $ 55.9  
  Used for investments                 (89.7)   (22.2)   (17.6) 
  From (used for) financing            (18.7)   (15.3)   (32.1) 
  Effect of exchange rate changes       (0.2)     0.3       -   
  Change in cash & cash equivalents    (54.5)    15.8      6.2  
  Capital expenditures*
    (excluding acquisitions)            22.3     18.1     21.1  
  Acquisitions*                         70.2      1.2      0.8  
Ratio Analysis:
  Net margin (1)                         6.5      9.0      8.8  
  Asset turnover (2)**                   1.90x    1.90x    1.78x
  Return on assets (3)**                12.35%   17.10%   15.66%
  Financial leverage (4)**               1.44x    1.48x    1.44x
  Return on equity (5)**                17.78%   25.31%   25.55%
  Retention rate (6)                     0.689    0.773    0.771
  Implied growth rate (7)               12.25%   19.57%   17.39%
<FN>
*    To maintain capacity
**   Beginning fiscal year
(1)  Net margin: Net earnings/net sales
(2)  Asset turnover: Net sales/total assets (beginning)
(3)  Return on assets: Net margin x asset turnover
(4)  Financial leverage: Total assets (beginning)/stockholders'
     equity (beginning)
(5)  Return on equity: Return on assets x financial leverage
(6)  Retention rate: Net earnings less dividends on common stock
     (1992-1985)/net earnings
(7)  Implied growth rate: Return on equity x retention rate
</FN>
</TABLE>

<PAGE>
<TABLE>

Selected Financial Data From 1988-1986
<CAPTION>
                                       1988     1987     1986
<S>                                   <C>      <C>      <C>     
Per Share:
  Sales                               $ 19.02  $ 16.92  $ 15.50 
  Assets                                12.03    10.14     8.45 
  Equity                                 8.34     7.02     5.69 
  Earnings                               1.91     1.54     1.18 
  Dividends                              0.25     0.165    0.085
  Prices: high                          22.25    27.75    21.88 
          low                           17.25    12.75    11.88 
  P/E range: high                       12.29    19.01    19.71 
             low                         9.53     8.73    10.70 
  Dividend yield                         1.27%    0.81%    0.50%
Income Data (million $):
  Net sales                           $318.1   $283.2   $254.4  
  Income from operations                47.0     43.0     38.3  
  Net interest & other income(expense)   5.7      3.2      1.0  
  Pre-tax earnings                      52.7     46.2     39.3  
  Income taxes                          20.8     20.4     19.9  
  Earnings before accounting change     31.9     25.8     19.4  
  Accounting change                       -        -        -   
  Net earnings from
    continuing operations             $ 31.9   $ 25.8   $ 19.4  
  Avg. shares outstanding
    (in million shares)                 16.7     16.7     16.4  
Balance Sheet (million $):
  Current assets                      $104.5   $ 90.5   $ 60.2  
  Cash and equivalents                  62.5     53.1     29.5  
  Net fixed assets                      78.0     68.8     68.0  
  Total assets                        $197.0   $168.7   $139.3  
  Employed assets                      134.5    115.6    109.7  
  Current liabilities                   47.3     39.9     36.1  
  Long-term debt                         0.5      0.2      0.4  
  Stockholders' equity                 136.6    116.7     93.8  
  Employed equity                       74.1     63.7     64.2  
Funds Flow Data (million $):
  From operations                     $ 49.7   $ 47.4   $ 32.7  
  Used for investments                 (30.9)   (23.3)   (30.6) 
  From (used for) financing             (9.7)    (0.7)    12.7  
  Effect of exchange rate changes        0.4      0.1      0.1  
  Change in cash & cash equivalents      9.5     23.5     14.9  
  Capital expenditures*
    (excluding acquisitions)            19.3     13.6     16.4  
  Acquisitions*                         11.0      3.2     15.5  
Ratio Analysis:
  Net margin (1)                        10.0      9.1      7.6  
  Asset turnover (2)**                   1.89x    2.03x    2.58x
  Return on assets (3)**                18.90%   18.47%   19.61%
  Financial leverage (4)**               1.44x    1.49x    1.61x
  Return on equity (5)**                27.22%   27.52%   31.57%
  Retention rate (6)                     0.863    0.888    0.924
  Implied growth rate (7)               23.52%   24.44%   29.17%
<FN>
*    To maintain capacity
**   Beginning fiscal year
(1)  Net margin: Net earnings/net sales
(2)  Asset turnover: Net sales/total assets (beginning)
(3)  Return on assets: Net margin x asset turnover
(4)  Financial leverage: Total assets (beginning)/stockholders'
     equity (beginning)
(5)  Return on equity: Return on assets x financial leverage
(6)  Retention rate: Net earnings less dividends on common stock
     (1992-1985)/net earnings
(7)  Implied growth rate: Return on equity x retention rate
</FN>
</TABLE>

<PAGE>
<TABLE>

Selected Financial Data From 1985-1984
<CAPTION>
                                       1985      1984   
<S>                                   <C>       <C>     
Per Share:
  Sales                               $ 12.85   $ 10.98 
  Assets                                 6.47      5.33 
  Equity                                 4.01      2.95 
  Earnings                               0.90      0.67 
  Dividends                              0.050      -   
  Prices: high                          12.75     11.88 
          low                            7.88      7.06 
  P/E range: high                       14.17     17.73 
             low                         8.76     10.54 
  Dividend yield                         0.48%      -   
Income Data (million $):
  Net sales                           $198.3    $168.9  
  Income from operations                26.7      19.1  
  Net interest & other income(expense)   0.2      (0.7) 
  Pre-tax earnings                      26.9      18.4  
  Income taxes                          13.0       8.1  
  Earnings before accounting change     13.9      10.3  
  Accounting change                       -         -   
  Net earnings from
    continuing operations             $ 13.9    $ 10.3  
  Avg. shares outstanding
    (in million shares)                 15.4      15.4  
Balance Sheet (million $):
  Current assets                      $ 36.6    $ 21.5  
  Cash and equivalents                  14.7       2.0  
  Net fixed assets                      55.6      51.9  
  Total assets                        $ 98.7    $ 80.5  
  Employed assets                       84.1      78.5  
  Current liabilities                   30.5      31.1  
  Long-term debt                         0.4       0.7  
  Stockholders' equity                  61.2      44.6  
  Employed equity                       46.5      42.6  
Funds Flow Data (million $):
  From operations                     $ 33.2    $ 17.9  
  Used for investments                 (13.8)    (37.1) 
  From (used for) financing             (6.6)      7.9  
  Effect of exchange rate changes       (0.1)       -   
  Change in cash & cash equivalents     12.7     (11.3) 
  Capital expenditures*
    (excluding acquisitions)             9.8      14.9  
  Acquisitions*                          3.9      23.2  
Ratio Analysis:
  Net margin (1)                         7.0       6.1  
  Asset turnover (2)**                   2.46x     2.84x
  Return on assets (3)**                17.22%    17.32%
  Financial leverage (4)**               1.81x     1.73x
  Return on equity (5)**                31.17%    29.96%
  Retention rate (6)                     0.945     1.00 
  Implied growth rate (7)               29.46%    29.96%
<FN>
*    To maintain capacity
**   Beginning fiscal year
(1)  Net margin: Net earnings/net sales
(2)  Asset turnover: Net sales/total assets (beginning)
(3)  Return on assets: Net margin x asset turnover
(4)  Financial leverage: Total assets (beginning)/stockholders'
     equity (beginning)
(5)  Return on equity: Return on assets x financial leverage
(6)  Retention rate: Net earnings less dividends on common stock
     (1992-1985)/net earnings
(7)  Implied growth rate: Return on equity x retention rate
</FN>
</TABLE>

<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
- ---------------------------------------------------------------
RESULTS OF OPERATIONS
- ---------------------

The Company's four business segments are Portrait Studios,
Photofinishing, Wall Decor and Other Products and Services.  The
Other Products and Services segment consists primarily of the
electronic publishing operations.  To establish a framework for
discussion, financial data has been selected which summarizes the
Company's operating results for fiscal years 1994, 1993 and 1992. 
The 1992 fiscal year ended February 6, 1993 included a 53 week
period, whereas fiscal years 1994 and 1993, ended February 4, 1995
and February 5, 1994, respectively, covered 52 week periods.







































<PAGE>
<TABLE>
                               Selected Financial Data
                                   1994 Versus 1993
                        (In thousands except per share amounts)
<CAPTION>
                        FY 1994     Amount   Percent   FY 1993  
                        52 Weeks    Change   Change    52 Weeks 
                       ----------  --------- -------  ----------
<S>                    <C>         <C>        <C>     <C>       
Net sales:
 Portrait Studios      $ 275,477   $ 37,540    15.8%  $ 237,937 
 Photofinishing          191,187      3,977     2.1     187,210 
 Wall Decor               49,944     15,331    44.3      34,613 
 Other Products and
   Services               16,547        787     5.0      15,760 
                       ----------  ---------          ----------
Total net sales        $ 533,155   $ 57,635    12.1%  $ 475,520 
                       ==========  =========          ==========
Operating earnings:
  Portrait Studios     $  39,073   $  9,103    30.4%  $  29,970 
  Photofinishing           4,571     (2,401)  (34.4)      6,972 
  Wall Decor               5,491        510    10.2       4,981 
  Other Products and
    Services              (3,519)       320     8.3      (3,839)
                       ----------  ---------          ----------
Total operating
  earnings                45,616      7,532    19.8      38,084 
General corporate
  expenses                18,223       (324)   (1.8)     17,899 
Severance and early 
  retirement benefits       -         1,400   100.0       1,400 
                       ----------  ---------          ----------
Income from operations    27,393      8,608    45.8      18,785 
Net interest income
  (expense)               (4,339)    (3,550) (449.9)       (789)
Other income                 474        (50)   (9.5)        524 
                       ----------  ---------          ----------
Earnings before income
  taxes and cumulative
  effect of accounting
  change                  23,528      5,008    27.0      18,520 
Income tax expense         8,706      1,302    17.6       7,404 
                       ----------  ---------          ----------
Earnings before
  cumulative effect of
  accounting change       14,822      3,706    33.3      11,116 
 Cumulative effect of 
  accounting change         -        (2,120) (100.0)      2,120 
                       ----------  ---------          ----------
Net earnings           $  14,822   $  1,586    12.0%  $  13,236 
                       ==========  =========          ==========
Earnings per common
  share:
 Earnings before 
  cumulative effect of
  accounting change    $    1.05   $   0.29    38.2%  $    0.76 
 Cumulative effect of
  accounting change         -         (0.14) (100.0)       0.14 
                       ----------  ---------          ----------
 Net earnings          $    1.05   $   0.15    16.7%  $    0.90 
                       ==========  =========          ==========
Weighted average number
  of common  and common
  equivalent shares
  outstanding             14,101       (565)   (3.9)%    14,666 
                       ==========  =========          ==========
Dividends per share    $    0.56   $   -        -     $    0.56 
                       ==========  =========          ==========

</TABLE>

<PAGE>
<TABLE>
                               Selected Financial Data
                                   1993 Versus 1992
                        (In thousands except per share amounts)
<CAPTION>
                        FY 1993     Amount   Percent   FY 1992   
                        52 Weeks    Change   Change    53 Weeks  
                       ----------  --------- --------  ----------
<S>                    <C>         <C>        <C>      <C>       
Net sales:
 Portrait Studios      $ 237,937   $(26,421)  (10.0)%  $ 264,358 
 Photofinishing          187,210     18,014    10.6      169,196 
 Wall Decor               34,613     34,613   100.0         -    
 Other Products and
   Services               15,760        (66)    0.4       15,826 
                       ----------  ---------           ----------
Total net sales        $ 475,520   $ 26,140     5.8%   $ 449,380 
                       ==========  =========           ==========
Operating earnings:
  Portrait Studios     $  29,970   $(18,471)   38.1%   $  48,441 
  Photofinishing           6,972     (2,637)  (27.4)       9,609 
  Wall Decor               4,981      4,981   100.0         -    
  Other Products and
    Services              (3,839)       294     7.1       (4,133)
                       ----------  ---------           ----------
Total operating
  earnings                38,084    (15,833)  (29.4)      53,917 
General corporate
  expenses                17,899      1,183     6.2       19,082 
Severance and early 
  retirement benefits      1,400     (1,400) (100.0)        -    
                       ----------  ---------           ----------
Income from operations    18,785    (16,050)  (46.1)      34,835 
Net interest income
  (expense)                 (789)    (1,803) (177.8)       1,014 
Other income                 524       (150)  (22.3)         674 
                       ----------  ---------           ----------
Earnings before income
  taxes and cumulative
  effect of accounting
  change                  18,520    (18,003)  (49.3)      36,523 
Income tax expense         7,404     (6,504)  (46.3)      13,908 
                       ----------  ---------           ----------
Earnings before
  cumulative effect of
  accounting change       11,116    (11,499)  (50.8)      22,615 
 Cumulative effect of 
  accounting change        2,120      2,120   100.0         -    
                       ----------  ---------           ----------
Net earnings           $  13,236   $ (9,379)  (41.5)%  $  22,615 
                       ==========  =========           ==========
Earnings per common
  share:
 Earnings before 
  cumulative effect of
  accounting change    $    0.76   $  (0.78)  (50.6)%  $    1.54 
 Cumulative effect of
  accounting change         0.14       0.14   100.0         -    
                       ----------  ---------           ----------
 Net earnings          $    0.90   $  (0.64)  (41.6)%  $    1.54 
                       ==========  =========           ==========
Weighted average number
  of common  and common
  equivalent shares
  outstanding             14,666        (10)   (0.1)%     14,676 
                       ==========  =========           ==========
Dividends per share    $    0.56   $   -        -      $    0.56 
                       ==========  =========           ==========
</TABLE>


<PAGE>
Two significant events that affected operating results in the last
two fiscal years are described as follows:

STUDIO ENHANCEMENT PROGRAM

In March 1994, the Company announced a five-year studio enhancement
program to provide customers an improved level of service at Sears
Portrait Studios. This program includes the introduction of a new
freeze-frame digital imaging camera system, which allows both the
photographer and the customer to view images and provides for the
capability of providing color proofs to customers at the time of
photography; the installation of new backgrounds, lighting
equipment and props; the enlargement and renovation of studios; and
the implementation of a new point-of-sale system. The program is
designed to enhance the quality of the experience and the
photographic portraits available to customers.

The estimated cost of the studio enhancement program has been
increased to $125 million, with $54.9 million spent in 1994 and
$71.4 million spent to date. The new camera system installation,
which is expected to cost $62.2 million, was completed in all U.S.
Sears Portrait Studios by September 1994 and will be completed in
the Canadian operation by June 1995. The studio enlargement and
renovation program, with an expected cost of $42.3 million, is
approximately 16.4% completed. The new point-of-sales system has
been installed in all studios at a cost of $9.5 million and other
various enhancements, with an estimated cost of $11.0 million, are
approximately 46.2% completed. Portrait Studio depreciation expense
has increased $5.8 million in 1994 over 1993 levels due primarily
to the studio enhancement program and is expected to increase an
additional $5.4 million in 1995.

PRINTS PLUS ACQUISITION

On May 30, 1993, the Company acquired Prints Plus, a wall decor
chain, from Melville Corporation for approximately $14.7 million.
The acquired chain, which included 103 stores located in malls
throughout the United States, operates a retail business selling
prints, posters and custom framing. The acquisition was recorded
using the purchase method of accounting and, accordingly, the
results of operations have been included in the Company's
consolidated financial statements effective May 30, 1993.


RESULTS OF OPERATIONS

REVENUES

Sales increased 12.1% to $533.2 million in 1994 from $475.5 million
in 1993, as each business segment recorded higher sales. Portrait
Studios contributed substantially to the sales increase, reaching
record levels and reversing a three-year decline. The newly
acquired Wall Decor segment also contributed a major share of the
<PAGE>
sales increase, advancing 44.3% to $49.9 million in 1994, due
primarily to the inclusion of an entire year's sales in current
year results and to sales added from the net addition of 18 new
locations during 1994. Both Photofinishing and Other Products and
Services segments had modest sales improvement during 1994. The
5.8% sales increase in 1993 over 1992 sales of $449.4 million was
mainly due to the sales added from the acquired Prints Plus and
Proex operations. The increase was partially offset by one less
week of sales in 1993 and by a decline in Portrait Studio sales
attributable to lower comparable sales in the Sears Portrait Studio
operation and the discontinued sales from the Wal-Mart traveling
studio business and Portraits of Distinction studios. Combined
sales from the Wal-Mart traveling studio business and the Portraits
of Distinction studios amounted to $7.3 million in 1992, the year
the Company completed its withdrawal from these businesses.

Portrait Studio sales were $275.5 million, $237.9 million and
$264.4 million for fiscal years 1994, 1993 and 1992, respectively,
increasing 15.8% in 1994 after declining 10.0% in 1993. The Company
believes the installation of the new digital imaging camera system
in all U.S. Sears Portrait Studios played a major role in increased
sales in 1994. Customer response through increased sittings and
higher customer sales averages helped to push sales to record
levels in U.S. Sears Portrait Studios. Additionally, the sales
process was accelerated in 1994 to the time of photography, since
most customers now approve proofs and order portraits from the new
freeze-frame video monitors during the photography session rather
than at time of delivery of portraits. Portrait Studio sales
declined 10.0% to $237.9 million in 1993 from $264.4 million in
1992. Factors contributing to this decline included: the withdrawal
from the Wal-Mart traveling and the Portraits of Distinction
businesses, which had sales of $7.3 million in 1992; 52 weeks of
sales in 1993 as compared to 53 weeks in 1992; the closing of 42
portrait studios due primarily to Sears store closings in 1993 and
aggressive pricing in a highly competitive marketplace, which
resulted in a lower customer sales average. During the 1993 fiscal
year, the Company held its market share in terms of customers
photographed and opened 33 portrait studios, 29 of which are
located outside of Sears stores.

Photofinishing sales rose 2.1% in 1994 to $191.2 million from
$187.2 million in 1993, following a 10.6% gain from $169.2 million
in 1992. Photofinishing includes the sales and operating results of
CPI Photo Finish and Fox Photo, and Proex since its acquisition in
December 1992. Small increases in roll volume and average sales per
roll accounted for the small sales increase in the 1994 fiscal year
as compared to the previous year. Inclusion of the full-year sales
of the acquired Proex operation accounted for approximately half of
the sales gain in 1993 as compared to 1992.

Sales of the Wall Decor segment, operating under the trade names
"Prints Plus" and "Prints and Posters," were $49.9 million in 1994
and $34.6 million in 1993. The Wall Decor segment was acquired on
<PAGE>
May 30, 1993, and sales and operating results are included as of
that date. Wall Decor sales in 1994 include the full-year results
of the acquired operation. Additionally, the Company opened a net
of 18 new locations during 1994 which contributed to the sales
increase.

The Other Products and Services segment includes the electronic
publishing business which operates under three trade names, Copy
Mat, Copy USA and Image Explosion. Sales were $16.5 million, $15.8
million and $15.8 million in fiscal years 1994, 1993 and 1992,
respectively. The sales increase in 1994 can be attributed to the
inclusion of the Image Explosion unit in consolidated results.
Before 1994, the Company was a minority owner of Imageland, the
predecessor to Image Explosion, and accounted for its results under
the equity method of accounting.

OPERATING INCOME

Income from operations increased 45.8% to $27.4 million in 1994,
reversing a three-year decline in operating income. The turnaround
in operating income is primarily due to increased Portrait Studio
and Wall Decor operating earnings and the absence of the $1.4
million provision for severance and early retirement benefits
recorded in 1994, partially offset by a decline in Photofinishing
operating earnings. Income from operations declined 46.1% in 1993
to $18.8 million from $34.8 million in 1992 primarily due to a
38.1% reduction in Portrait Studio operating earnings.

Portrait Studio operating earnings were $39.1 million, $30.0
million and $48.4 million with operating margins of 14.2%, 12.6%
and 18.3% for fiscal years 1994, 1993 and 1992, respectively. The
Company believes the installation of the new freeze-frame digital
imaging system played a major role in the increased operating
earnings in 1994 as customer response, through increased numbers of
portrait sittings and higher sales averages, has validated the
earlier tests of the system. The new photography system was
installed in all U.S. Sears Portrait Studios by September 1994 and
is scheduled to be installed in the remaining Canadian locations by
June 1995. With the new photography system, the Company is able to
substantially reduce the number of portraits produced since the
customers now approve proofs and order portraits at the time of
photography rather than evaluating and selecting portraits from the
finished products. While the Company received some benefit in
1994 for the reduction in the number of portraits produced, a
further reduction is expected in 1995. Additionally, the Company
has been able to sell color proof sheets to some customers, which
has led to higher average sales per customer. However, as a result
of the new photography system, depreciation costs increased $5.8
million and training costs increased $870,000 in 1994 over the
prior year. Taken together, these factors contributed to improved
operating margins in 1994 for the Portrait Studio operation
reversing several years of margin declines. In an effort to
maintain market share, the Company had aggressively priced products
<PAGE>
and increased content in advertised promotions, which led to a
deterioration of profit margins in both fiscal year 1993 and 1992.
Additionally, in fiscal year 1993, operating earnings were
penalized by the extensive testing of products, services and
pricing in an effort to better understand customer needs.

Photofinishing operating earnings declined 34.4% in 1994 to $4.6
million after declining 27.4% in 1993 to $7.0 million from $9.6
million in 1992. The two-year decline in operating earnings
resulted primarily from the competitive pricing of photographic
prints and processing services. Additionally, operating earnings in
1994 were penalized by two marketing tests, which together
accounted for $1.6 million of the decline in operating earnings as
compared to the prior year.

The newly acquired wall decor operation has contributed to
operating earnings with $5.5 million in 1994, the first full year
with the Company, and $5.0 million in 1993. Traditionally, the wall
decor business is seasonally slow in the earlier quarters of the
year, with a majority of sales generated during the fourth quarter
surrounding the holiday season. For this reason, the 1993 earnings
were disproportionately high due to the partial-year inclusion of
the new wall decor operation, which was acquired during the second
fiscal quarter.

NET EARNINGS

Net earnings increased 12.0% to $14.8 million in 1994 due primarily
to increased operating earnings, reduced corporate expenses and the
absence of the $1.4 million charge for severance and early
retirement benefits recorded in 1993, partially offset by higher
interest expense. Additionally, fiscal year 1993 included a $2.1
million cumulative benefit from a change in accounting principles
discussed below under Income Taxes. Earnings before the cumulative
effect of the accounting change increased 33.3% in fiscal year
1994.  In 1993, net earnings declined 41.5% to $13.2 million, with
net earnings before the benefit of the accounting change declining
50.8% to $11.1 million from $22.6 million in 1992. A decline in
operating income in 1993 was a major factor in the earnings
decline. Interest expense has increased substantially in the last
two fiscal years due to increased borrowings to fund the Company's
capital expenditure programs, the Prints Plus and Proex
acquisitions and the Company's stock repurchase program discussed
below. In fiscal year 1993, the Company entered into a $60.0
million long-term debt agreement, which has substantially increased
borrowing costs. The Company also entered into an interest rate
swap agreement which, due to the increase in short-term interest
rates, has resulted in an $860,000 charge to interest expense in
1994, after an $87,000 reduction in 1993. The swap agreement, which
expires on August 28, 1995, has been recorded at market value.

Earnings per share before the change in accounting principles were
$1.05, $0.76 and $1.54 for fiscal years 1994, 1993 and 1992,
<PAGE>
respectively. After the cumulative effect of the change in
accounting principles, net earnings were $0.90 in fiscal year 1993.
Earnings per share in fiscal year 1994 reflect a reduction in the
effective income tax rate and a reduction in the number of shares
outstanding as a result of the stock repurchase program.

INCOME TAXES

The effective income tax rate was 37.0% in 1994 compared to 40.0%
in 1993 and 38.1% in 1992. The decrease in the 1994 effective
income tax rate resulted primarily from an increase in targeted job
and foreign tax credits. The increase in the 1993 effective income
tax rate resulted primarily from an increase in nondeductible
amortization expense related to the intangible assets resulting
from acquisitions, the Omnibus Budget Reconciliation Act of 1993
and reduced tax credits from the restoration of the Company's
corporate headquarters. Net earnings in 1993 include a $2.1 million
cumulative benefit from a change in accounting principles. The
accounting change resulted from adoption of the provisions of
Statement of Accounting Standards (SFAS) No. 109, "Accounting for
Income Taxes," on a prospective basis. In adopting SFAS No. 109,
the Company has changed its method of accounting for income taxes
from the deferred method to the asset and liability method.

LIQUIDITY AND CAPITAL RESOURCES

Total assets were $300.5 million, $305.8 million and $237.8 million
for fiscal years ending February 4, 1995, February 5, 1994 and
February 6, 1993, respectively. Cash and cash equivalents amounted
to $9.2 million, $36.1 million and $21.0 million representing 3.1%,
11.8% and 8.8% of total assets at the end of 1994, 1993 and 1992,
respectively. Working capital declined in 1994 to $12.2 million
from $62.6 million in 1993 due primarily to funds used in the
Company's capital expenditure programs.

The table below shows assets by line of business. Corporate assets
consist primarily of the Company's headquarters and surrounding
property, cash and marketable securities.















<PAGE>

<TABLE>

                                    Identifiable Assets
                                   (dollars in thousands)
<CAPTION>

                             1994      % Total     1993   % Total
<S>                        <C>         <C>     <C>         <C>   
Portrait Studios           $110,890    36.9 %  $ 62,694    20.5 %
Photofinishing              118,592    39.5     125,044    40.9  
Wall Decor                   27,094     9.0      20,215     6.6  
Other Products and
  Services                   11,135     3.7      11,276     3.7  
Corporate:
  Cash and marketable
    securities               14,350     4.8      66,356    21.7  
  Other                      18,420     6.1      20,211     6.6  
                           ---------  -------  ---------  -------
Total                      $300,481   100.0 %  $305,796   100.0 %
                           =========  =======  =========  =======

</TABLE>

On August 31, 1993, the Company entered into an agreement with two
insurance companies for the private placement of senior notes in
the amount of $60.0 million. The notes mature over a seven-year
period with an average maturity of 5.42 years, with the first
principal payment due August 31, 1996. Interest on the notes is
payable semi-annually at an average effective rate of 6.44%. The
Note Agreement requires the Company to maintain certain financial
ratios and to comply with certain restrictive covenants. Future
dividend payments could be restricted if the Company does not meet
certain earnings requirements. Additionally, the Company has
negotiated an increase in its revolving credit agreement to $50.0
million. Short-term borrowings amounted to $6.9 million on February
4, 1995, under the revolving credit agreement.

Stockholders' equity declined 5.4% to $166.0 million in 1994 after
increasing 2.1% to $175.5 million in 1993, net of treasury stock
repurchases of $16.0 million and $657,000 in 1994 and 1993,
respectively. The 3.5% decrease in stockholders' equity since 1992
is primarily due to treasury stock repurchases exceeding the
retained earnings increases of $11.9 million after consideration of
dividends. On September 28, 1988, the Company's Board of Directors
authorized the Company to purchase up to 2,500,000 shares of CPI
Corp. common stock. On April 2, 1992, the Company's Board of
Directors authorized the purchase of an additional 2,000,000 shares
of CPI Corp. common stock. Under its stock repurchase program, the
Company has acquired 3,302,463 shares for $74.5 million as of
February 4, 1995. In fiscal years 1994, 1993 and 1992, 938,655
shares, 40,655 shares and 101,210 shares were purchased for $16.0
million, $657,000 and $2.3 million, respectively.

<PAGE>
The following table sets forth selected financial data regarding
capital resources and liquidity for the Company's last three fiscal
years:

<TABLE>
Selected Financial Data Regarding Capital Resources and Liquidity
           for the Company's Last Three Fiscal Years
<CAPTION>
                                          Fiscal Year           
                                   (in thousands of dollars)    
                                   1994       1993       1992   
<S>                              <C>        <C>        <C>
Net cash flow provided
  by operations                  $ 42,454   $ 39,679   $ 38,158 
                                 ---------  ---------  ---------
Investing activities:
  Short-term investments           25,131    (30,286)     1,254 
  Capital expenditures            (77,146)   (30,363)   (13,274)
  Acquisitions                       -       (14,731)   (23,942)
  Other                            (1,684)       (47)       295 
                                 ---------  ---------  ---------
  Net investing                   (53,699)   (75,427)   (35,667)
                                 ---------  ---------  ---------
Financing activities:
  Short-term debt                   6,850       -          -    
  Long-term debt                     (318)    60,006       (275)
  Proceeds from issuance of
    common stock                    2,073        438        599 
  Cash dividends                   (7,930)    (8,198)    (8,206)
  Treasury stock purchases        (15,975)      (657)    (2,332)
                                 ---------  ---------  ---------
Net financing                     (15,300)    51,589    (10,214)
                                 ---------  ---------  ---------
Effect of exchange rate changes
  on cash and cash equivalents       (311)       (749)   (1,291)
                                 ---------  ---------  ---------
Increase (decrease) in cash 
  and cash equivalents           $ (26,856) $ 15,092   $ (9,014)
                                 ========== =========  =========
</TABLE>

During the period 1992 through 1994, the Company generated $120.3
million in internal funds from operations. Investments during this
period amounted to $164.8 million including capital expenditures of
$120.8 million and acquisitions amounting to $38.7 million.
Acquisitions consisted primarily of the Proex and Prints Plus
businesses with acquired property and equipment amounting to $24.7
million and intangible assets resulting from purchase transactions
amounting to $14.0 million. The Studio Enhancement Program
accounted for $54.9 million or 71.1% of the capital expenditures.
Financing activities during this period included short-term debt
increases of $6.9 million, additional long-term debt of $59.4
million due primarily to the placement of Senior Notes for $60.0
<PAGE>
million, the repurchase of $19.0 million of treasury stock and the
payment of $24.3 million in dividends. The effect of exchange rate
changes on cash and cash equivalents amounted to $2.4 million. The
net result of these transactions amounted to a $20.8 million
decrease in cash and cash equivalents during the three-year period.

Planned capital expenditures for fiscal year 1995 are expected to
continue at a very high level, estimated at $50.0 million. Included
in the fiscal year 1995 capital spending plans are: the
continuation of the Studio Enhancement Program, the addition of
stores to the Wall Decor segment and equipment upgrades and
enhancements in the photofinishing operation. The Company believes
it has sufficient liquidity over the course of the fiscal year to
fund this planned capital expenditure program, but recognizes that,
for certain periods during the fiscal year, seasonal capital needs
may approach current borrowing capacity. To bolster seasonal
borrowing capacity, the Company is seeking a $10.0 million addition
to its revolving credit agreement, bringing the total to $60.0
million. Net interest expense is expected to be approximately $5.2
million  in fiscal year 1995, a $900,000 increase over 1994 levels,
which will result primarily from borrowings under the revolving
credit agreement and senior note agreements.































<PAGE>
<TABLE>

CONSOLIDATED BALANCE SHEETS--ASSETS
FOR FEBRUARY 4, 1995 AND FEBRUARY 5, 1994

<CAPTION>

                              February 4, 1995   February 5, 1994
                              ----------------   ----------------

<S>                             <C>               <C>
Current assets:
  Cash                          $  4,023,435      $  4,304,171 
  Short-term investments          10,326,347        62,051,741 
  Receivables, less allowance
    of $1,277,094 and 
    $918,346 respectively         23,119,562        21,057,245 
  Inventories                     33,943,140        28,530,382 
  Deferred costs applicable
    to unsold portraits              172,645         2,822,123 
  Prepaid expenses and other
    current assets                10,152,414         9,005,393 
  Deferred income taxes, net         244,910             -     
                                -------------     -------------
    Total current assets          81,982,453       127,771,055 
                                -------------     -------------
Net property and equipment       159,125,536       114,328,773 


Other assets:
  Intangible assets               56,362,451        60,944,867 
  Other long-term assets           3,010,636         2,751,641 
                                -------------     -------------
    Total assets                $300,481,076      $305,796,336 
                                =============     =============


<FN>
See accompanying notes to consolidated financial statements.
</FN>

</TABLE>











<PAGE>

<TABLE>

CONSOLIDATED BALANCE SHEETS--LIABILITIES AND STOCKHOLDER'S EQUITY
FOR FEBRUARY 4, 1995 AND FEBRUARY 5, 1994

<CAPTION>

                              February 4, 1995   February 5, 1994
                              ----------------   ----------------

<S>                             <C>               <C>          
Current liabilities:
  Short-term borrowings         $  6,850,000      $      -     
  Current maturities of
    long-term obligations            127,506           292,468 
  Accounts payable                27,137,106        32,849,291 
  Accrued expenses and other
    liabilities                   25,884,038        21,046,068 
  Income taxes                     9,768,352         8,767,222 
  Deferred income taxes, net           -             2,232,429 
                                -------------     -------------
    Total current liabilities     69,767,002        65,187,478 
                                -------------     -------------
Long-term obligations, less
  current maturities              59,742,426        59,810,789 
Other liabilities                  4,346,139         4,848,151 
Deferred income taxes, net           625,388           441,445 
Stockholders' equity:
  Preferred stock, no par value,
    1,000,000 shares authorized,
    no shares issued and
    outstanding                        -                 -     
  Preferred stock, Series A,
    no par value                       -                 -     
  Common stock, $0.40  par
    value, 50,000,000 shares
    authorized; 17,123,599 and
    16,978,869 shares
    outstanding at
    February 4, 1995 and
    February 5, 1994,
    respectively                   6,849,440         6,791,548 
  Additional paid-in capital      31,277,872        29,262,531 
  Retained earnings              206,439,841       199,547,800 
  Cumulative foreign currency
    translation adjustment        (2,279,278)       (1,381,524)
                                -------------     -------------
                                 242,287,875       234,220,355 
Treasury stock at cost,
  3,302,463 and 2,363,808
  shares at February 4, 1995
  and February 5, 1994,
  respectively                   (74,531,219)      (58,556,032)
Unamortized deferred
  compensation - restricted
  stock                           (1,756,535)         (155,850)
                                -------------     -------------
    Total stockholders' equity   166,000,121       175,508,473 
                                -------------     -------------
    Total liabilities and
      stockholders' equity      $300,481,076      $305,796,336 
                                =============     =============

<FN>
See accompanying notes to consolidated financial statements.
</FN>

</TABLE>



<PAGE>

<TABLE>

CONSOLIDATED STATEMENT OF EARNINGS--
FOR FISCAL YEARS ENDED FEBRUARY 4, 1995, FEBRUARY 5, 1994,
AND FEBRUARY 6, 1993

<CAPTION>

                         FISCAL YEAR   FISCAL YEAR   FISCAL YEAR
                            1994          1993          1992
                        ------------  ------------  ------------
<S>                     <C>           <C>           <C>         
Net sales               $533,154,691  $475,520,119  $449,379,933
Cost and expenses:
  Cost of sales
   (exclusive of
   depreciation expense
   shown below)          152,258,689   135,794,817   115,390,384
  Selling,
   administrative
   and general expenses  315,607,704   286,079,408   270,395,184
  Depreciation            32,349,268    27,236,816    24,431,160
  Amortization             5,546,288     6,223,898     4,327,873
  Severance and early
    retirement expense         -         1,400,000         -    
                        ------------- ------------- ------------
                         505,761,949   456,734,939   414,544,601
                        ------------- ------------- ------------

Income from operations    27,392,742    18,785,180    34,835,332
Net interest income
  (expense)               (4,338,497)     (789,213)    1,013,524
Other income                 473,434       524,489       674,005
                        ------------- ------------- ------------
Earnings before income
  taxes and cumulative
  effect of accounting
  change                  23,527,679    18,520,456    36,522,861
Income tax expense         8,705,601     7,404,000    13,908,000
                        ------------- ------------- ------------

Earnings before
  cumulative effect of
  accounting change       14,822,078    11,116,456    22,614,861
Cumulative effect of
  accounting change            -         2,120,000         -    
                        ------------- ------------- ------------
    Net earnings        $ 14,822,078  $ 13,236,456  $ 22,614,861
                        ============= ============= ============
Earnings per common
  share:
  Earnings before
    cumulative effect
    of accounting
    change              $       1.05  $       0.76  $       1.54
Cumulative effect of
  accounting change            -              0.14         -    
                        ------------- ------------- ------------
    Net earnings        $       1.05  $       0.90  $       1.54
                        ============= ============= ============


<FN>
See accompanying notes to consolidated financial statements.
</FN>

</TABLE>




<PAGE>

<TABLE>
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY - COMMON
STOCK AND ADDITIONAL PAID-IN CAPITAL
<CAPTION>
                                                Additional  
                                    Common        Paid-In   
                                     Stock        Capital   
                                 ------------- -------------
<S>                              <C>           <C>
Balance at February 1, 1992      $  6,771,641  $ 28,244,564 

Issuance of common stock:
  Profit sharing plan and trust
    (12,093 shares)                     4,838       292,977 
  Stock bonus plan (6,824 shares)       2,729       173,973 
  Employee stock plans
    (7,711 shares)                      3,084       131,812 
Foreign currency translation             -             -    
Dividends ($.56 per
  common share)                          -             -    
Net earnings                             -             -    
Purchase of treasury stock,
  at cost                                -             -    
Amortization of deferred
  compensation-restricted stock          -             -    
                                 ------------- -------------
Balance at February 6, 1993      $  6,782,292  $ 28,833,326 
                                 ============= =============
Issuance of common stock:
  Profit sharing plan and trust
    (15,475 shares)                     6,190       303,000 
  Stock bonus plan (3,664 shares)       1,466        71,805 
  Employee stock plans
    (4,000 shares)                      1,600        54,400 
Foreign currency translation             -             -    
Dividends ($.56 per common
  share)                                 -             -    
Net earnings                             -             -    
Purchase of treasury stock,
  at cost                                -             -    
Amortization of deferred
  compensation - restricted
  stock                                  -             -    
                                 ------------- -------------
Balance at February 5, 1994      $  6,791,872  $ 29,262,531 
                                 ============= =============
Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                     7,955       327,182 
  Stock bonus plan (3,694 shares)       1,476        55,764 
  Employee stock plans
    (121,150 shares)                   48,461     1,632,395 
Foreign currency translation             -             -    
Dividends ($.56 per common
  share)                                 -             -    
Net earnings                             -             -    
Purchase of treasury stock,
  at cost                                -             -    
Amortization of deferred
  compensation - restricted
  stock                                  -             -    
                                 ------------- -------------
Balance at February 4, 1995      $  6,849,440  $ 31,277,872 
                                 ============= =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>



<PAGE>
<TABLE>
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY -
RETAINED EARNINGS AND CUMULATIVE FOREIGN CURRENCY TRANSACTION
ADJUSTMENT
                                                Cumulative  
                                                 Foreign    
                                                 Currency   
                                   Retained     Transaction 
                                   Earnings      Adjustment 
                                 ------------- -------------
<S>                              <C>           <C>          
Balance at February 1, 1992      $180,100,468  $    966,957 

Issuance of common stock:
  Profit sharing plan and trust
    (12,093 shares)                      -             -    
  Stock bonus plan (6,824 shares)        -             -    
  Employee stock plans
    (7,711 shares)                       -             -    
Foreign currency translation             -       (1,056,558)
Dividends ($.56 per
  common share)                    (8,205,860)         -    
Net earnings                       22,614,861          -    
Purchase of treasury stock,
  at cost                                -             -    
Amortization of deferred
  compensation-restricted stock          -             -    
                                 ------------- -------------
Balance at February 6, 1993      $194,509,469  $    (89,601)
                                 ============= =============
Issuance of common stock:
  Profit sharing plan and trust
    (15,475 shares)                      -             -    
  Stock bonus plan (3,664 shares)        -             -    
  Employee stock plans
    (4,000 shares)                       -             -    
Foreign currency translation             -       (1,291,923)
Dividends ($.56 per common
  share)                           (8,198,125)         -    
Net earnings                       13,236,456          -    
Purchase of treasury stock,
  at cost                                -             -    
Amortization of deferred
  compensation - restricted
  stock                                  -             -    
                                 ------------- -------------
Balance at February 5, 1994      $199,547,800  $ (1,381,524)
                                 ============= =============
Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                      -             -    
  Stock bonus plan (3,694 shares)        -             -    
  Employee stock plans
    (121,150 shares)                     -             -    
Foreign currency translation             -         (897,754)
Dividends ($.56 per common
  share)                           (7,930,037)         -    
Net earnings                       14,822,078          -    
Purchase of treasury stock,
  at cost                                -             -    
Amortization of deferred
  compensation - restricted
  stock                                  -             -    
                                 ------------- -------------
Balance at February 4, 1995      $206,439,841  $ (2,279,278)
                                 ============= =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>

<PAGE>

<TABLE>
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY -
TREASURY STOCK AT COST, UNAMORTIZED DEFERRED COMPENSATION -
RESTRICTED STOCK AND TOTAL

                                                 Deferred   
                                     Treasury  Compensation-
                                      Stock,    Restricted  
                                     At Cost      Stock     
                                 ------------- ------------ 
<S>                      <C>           <C>          
Balance at February 1, 1992      $(55,566,495) $   (242,565)

Issuance of common stock:
  Profit sharing plan and trust
    (12,093 shares)                      -             -    
  Stock bonus plan (6,824 shares)        -             -    
  Employee stock plans
    (7,711 shares)                       -          (45,786)
Foreign currency translation             -             -    
Dividends ($.56 per
  common share)                          -             -    
Net earnings                             -             -    
Purchase of treasury stock,
  at cost                          (2,332,359)         -    
Amortization of deferred
  compensation-restricted stock          -           97,501 
                                 ------------- -------------
Balance at February 6, 1993      $(57,898,854) $   (190,850)
                                 ============= =============
Issuance of common stock:
  Profit sharing plan and trust
    (15,475 shares)                      -             -    
  Stock bonus plan (3,664 shares)        -             -    
  Employee stock plans
    (4,000 shares)                       -          (56,000)
Foreign currency translation             -             -    
Dividends ($.56 per common
  share)                                 -             -    
Net earnings                             -             -    
Purchase of treasury stock,
  at cost                            (657,178)         -    
Amortization of deferred
  compensation - restricted
  stock                                  -           91,000 
                                 ------------- -------------
Balance at February 5, 1994      $(58,556,032) $   (155,850)
                                 ============= =============
Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                      -             -    
  Stock bonus plan (3,694 shares)        -             -    
  Employee stock plans
    (121,150 shares)                     -       (1,680,856)
Foreign currency translation             -             -    
Dividends ($.56 per common
  share)                                 -             -    
Net earnings                             -             -    
Purchase of treasury stock,
  at cost                         (15,975,187)         -    
Amortization of deferred
  compensation - restricted
  stock                                  -           80,171 
                                 ------------- -------------
Balance at February 4, 1995      $(74,531,219) $ (1,756,535)
                                 ============= =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>

<PAGE>
<TABLE>
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY -
TREASURY STOCK AT COST, UNAMORTIZED DEFERRED COMPENSATION -
RESTRICTED STOCK AND TOTAL
<CAPTION>
                                                  Total     
                                               ------------ 
<S>                                            <C>          
Balance at February 1, 1992                    $160,274,570 

Issuance of common stock:
  Profit sharing plan and trust
    (12,093 shares)                                 287,815 
  Stock bonus plan (6,824 shares)                   176,702 
  Employee stock plans
    (7,711 shares)                                   89,110 
Foreign currency translation                     (1,056,558)
Dividends ($.56 per
  common share)                                  (8,205,860)
Net earnings                                     22,614,861 
Purchase of treasury stock,
  at cost                                        (2,332,359)
Amortization of deferred
  compensation-restricted stock                      97,501 
                                               -------------
Balance at February 6, 1993                    $171,945,782 
                                               =============
Issuance of common stock:
  Profit sharing plan and trust
    (15,475 shares)                                 309,190 
  Stock bonus plan (3,664 shares)                    73,271 
  Employee stock plans
    (4,000 shares)                                     -    
Foreign currency translation                     (1,291,923)
Dividends ($.56 per common
  share)                                         (8,198,125)
Net earnings                                     13,236,456)
Purchase of treasury stock, 
  at cost                                          (657,178)
Amortization of deferred
  compensation - restricted
  stock                                              91,000 
                                               -------------
Balance at February 5, 1994                    $175,508,473 
                                               =============
Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                                 335,137 
  Stock bonus plan (3,694 shares)                    57,240 
  Employee stock plans
    (121,150 shares)                                   -    
Foreign currency translation                       (897,754)
Dividends ($.56 per common
  share)                                         (7,930,037)
Net earnings                                     14,822,078 
Purchase of treasury stock,
  at cost                                       (15,975,187)
Amortization of deferred
  compensation - restricted
  stock                                              80,171 
                                               -------------
Balance at February 4, 1995                    $166,000,121 
                                               =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>




<PAGE>
<TABLE>
CONSOLIDATED STATEMENTS OF CASH FLOWS - F.Y. ENDED FEBRUARY 4, 1995
<CAPTION>
                                                      F.Y. 1994
                                                    -------------
<S>                                                 <C>          
Cash flows provided by operating activities         $ 42,453,689 
Cash flows provided by (used in)
    financing activities:
  Proceeds from the issuance of short-term
    borrowings                                         6,850,000 
  Proceeds from issuance of long-term borrowings           -     
  Repayment of long-term obligations                    (318,125)
  Issuance of common stock to employee stock plan      2,073,233 
  Cash dividends                                      (7,930,037)
  Purchase of treasury stock                         (15,975,187)
                                                    -------------
    Cash flows provided by (used in)
      financing activities                           (15,300,116)
                                                    -------------
Cash flows provided by (used in)
  investing activities:
  Purchases of short-term investments                 (9,171,808)
  Proceeds from maturing of short-term investments    34,303,034 
  Additions to property and equipment                (77,146,032)
  Acquisitions:
    Property and equipment                                 -     
    Intangible assets                                      -     
  Long-term investments                                    -     
  Issuance of restricted stock                        (1,684,689)
                                                    -------------
    Cash flows used in investing activities          (53,699,495)
                                                    -------------
Effect of exchange rate changes on cash
  and equivalents                                       (310,524)
                                                    -------------
Net increase (decrease) in cash and
  cash equivalents                                   (26,856,446)
Cash and cash equivalents at beginning of year        36,070,354 
                                                    -------------
Cash and cash equivalents at end of year            $  9,213,908 
                                                    =============

RECONCILIATION OF NET EARNINGS TO CASH FLOWS 
  PROVIDED BY OPERATING ACTIVITIES
Net earnings                                        $ 14,822,078 
Adjustments for items not requiring cash:
  Depreciation and amortization                       37,895,556 
  Deferred income taxes                               (2,293,396)
  Deferred compensation                                 (502,012)
  Other                                               (1,622,834)
Decrease (increase) in current assets:
  Receivables and inventories                         (7,475,075)
  Deferred costs applicable to unsold portraits        2,649,478 
  Prepaid expenses and other current assets           (1,147,021)
Increase (decrease) in current liabilities:
  Accounts payable, accrued expenses
    and other liabilities                               (874,215)
  Income taxes                                         1,001,130 
                                                    -------------
Cash flows provided by operating activities         $ 42,453,689 
                                                    =============
Supplemental cash flow information:
  Interest paid                                     $  4,513,112 
                                                    =============
  Income taxes paid                                 $  9,318,426 
                                                    =============
<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>
<PAGE>
<TABLE>
CONSOLIDATED STATEMENTS OF CASH FLOWS - F.Y. ENDED FEBRUARY 5, 1994
<CAPTION>
                                                      F.Y. 1993
                                                    -------------
<S>                                                 <C>          
Cash flows provided by operating activities         $ 39,678,979 
Cash flows provided by (used in)
    financing activities:
  Proceeds from the issuance of short-term
    borrowings                                             -     
  Proceeds from issuance of long-term borrowings      60,372,660 
  Repayment of long-term obligations                    (366,418)
  Issuance of common stock to employee stock plan        438,461 
  Cash dividends                                      (8,198,125)
  Purchase of treasury stock                            (657,178)
                                                    -------------
    Cash flows provided by (used in)
      financing activities                            51,589,400)
                                                    -------------
Cash flows provided by (used in)
  investing activities:
  Purchases of short-term investments                (43,731,997)
  Proceeds from maturing of short-term investments    13,446,439 
  Additions to property and equipment                (30,362,715)
  Acquisitions:
    Property and equipment                           (13,629,943)
    Intangible assets                                 (1,101,639)
  Long-term investments                                    8,826 
  Issuance of restricted stock                           (56,000)
                                                    -------------
    Cash flows used in investing activities          (75,427,029)
                                                    -------------
Effect of exchange rate changes on cash
  and equivalents                                       (749,074)
                                                    -------------
Net increase (decrease) in cash and
  cash equivalents                                    15,092,276 
Cash and cash equivalents at beginning of year        20,978,078 
                                                    -------------
Cash and cash equivalents at end of year            $ 36,070,354 
                                                    =============

RECONCILIATION OF NET EARNINGS TO CASH FLOWS 
  PROVIDED BY OPERATING ACTIVITIES
Net earnings                                        $ 13,236,456 
Adjustments for items not requiring cash:
  Depreciation and amortization                       33,460,714 
  Deferred income taxes                               (3,663,872)
  Deferred compensation                                 (647,188)
  Other                                               (2,678,969)
Decrease (increase) in current assets:
  Receivables and inventories                         (9,540,628)
  Deferred costs applicable to unsold portraits          950,594 
  Prepaid expenses and other current assets             (648,701)
Increase (decrease) in current liabilities:
  Accounts payable, accrued expenses
    and other liabilities                              9,225,394 
  Income taxes                                           (14,821)
                                                    -------------
Cash flows provided by operating activities         $ 39,678,979 
                                                    =============
Supplemental cash flow information:
  Interest paid                                     $    302,486 
                                                    =============
  Income taxes paid                                 $  9,828,416 
                                                    =============
<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>
<PAGE>
<TABLE>
CONSOLIDATED STATEMENTS OF CASH FLOWS - F.Y. ENDED FEBRUARY 6, 1993
<CAPTION>
                                                      F.Y. 1992
                                                    -------------
<S>                                                 <C>          
Cash flows provided by operating activities         $ 38,158,135 
Cash flows provided by (used in)
    financing activities:
  Proceeds from the issuance of short-term
    borrowings                                             -     
  Proceeds from issuance of long-term borrowings           -     
  Repayment of long-term obligations                    (275,480)
  Issuance of common stock to employee stock plan        599,413 
  Cash dividends                                      (8,205,860)
  Purchase of treasury stock                          (2,332,359)
                                                    -------------
    Cash flows provided by (used in)
      financing activities                           (10,214,286)
                                                    -------------
Cash flows provided by (used in)
  investing activities:
  Purchases of short-term investments                   (782,325)
  Proceeds from maturing of short-term investments     2,037,089 
  Additions to property and equipment                (13,274,473)
  Acquisitions:
    Property and equipment                           (11,056,700)
    Intangible assets                                (12,885,268)
  Long-term investments                                  340,783 
  Issuance of restricted stock                           (45,786)
                                                    -------------
    Cash flows used in investing activities          (35,666,680)
                                                    -------------
Effect of exchange rate changes on cash
  and equivalents                                     (1,291,338)
                                                    -------------
Net increase (decrease) in cash and
  cash equivalents                                    (9,014,169)
Cash and cash equivalents at beginning of year        29,992,247 
                                                    -------------
Cash and cash equivalents at end of year            $ 20,978,078 
                                                    =============

RECONCILIATION OF NET EARNINGS TO CASH FLOWS 
  PROVIDED BY OPERATING ACTIVITIES
Net earnings                                        $ 22,614,861 
Adjustments for items not requiring cash:
  Depreciation and amortization                       28,759,033 
  Deferred income taxes                               (2,193,923)
  Deferred compensation                                 (908,539)
  Other                                                 (812,277)
Decrease (increase) in current assets:
  Receivables and inventories                         (1,161,292)
  Deferred costs applicable to unsold portraits          761,130 
  Prepaid expenses and other current assets              568,911 
Increase (decrease) in current liabilities:
  Accounts payable, accrued expenses
    and other liabilities                             (9,143,019)
  Income taxes                                          (326,750)
                                                    -------------
Cash flows provided by operating activities         $ 38,158,135 
                                                    =============
Supplemental cash flow information:
  Interest paid                                     $    166,044 
                                                    =============
  Income taxes paid                                 $ 14,934,061 
                                                    =============
<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
- ------------------------------------------

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION
The consolidated financial statements of CPI Corp. (the Company)
include the accounts of CPI Corp. and all of its majority or wholly
owned subsidiaries, partnerships and joint ventures. All
significant intercompany transactions have been eliminated.

FISCAL YEAR
The Company's fiscal year ends on the first Saturday in February.
The Company designates its fiscal year by the calendar year in
which the fiscal year begins. Accordingly, fiscal year 1994 ended
February 4, 1995, fiscal year 1993 ended February 5, 1994 and
fiscal year 1992 ended February 6, 1993. The 1994 and 1993 fiscal
years are comprised of 52 weeks, while the 1992 fiscal year is
comprised of 53 weeks.

TRANSLATION OF FOREIGN CURRENCY
Assets and liabilities of foreign operations are translated into
U.S. dollars at the exchange rate in effect on the balance sheet
date, while equity accounts are translated at historical rates.
Income and expense accounts are translated at the average rates in
effect during each fiscal period. The Company recognizes its
Canadian operating results are subject to variability arising from
foreign exchange rate movements. The Company does not believe such
risk is material to the results of operations or the financial
position of the Company and as such does not engage in derivative
activities in order to hedge against the foreign currency
fluctuations.

CASH AND CASH EQUIVALENTS
For the purpose of reporting cash flows, cash and cash equivalents
consist primarily of cash on hand and highly liquid investments
with insignificant interest-rate risk and original maturities of
three months or less at date of acquisition. Remaining short-term
investments consist of investments with original maturities beyond
three months but less than twelve months.

SHORT-TERM INVESTMENTS
Short-term investments consist of treasury bills, bankers
acceptances, commercial paper, term deposits, government agency
notes, repurchase agreements and government money market funds
which are stated at cost, adjusted for discount accretion and
premium amortization.

In May 1993, the Financial Accounting Standards Board (FASB) issued
Statement of Financial Accounting Standards No. 115 (SFAS No. 115),
"Accounting for Certain Investments in Debt and Equity Securities."
SFAS No. 115 expands the required use of fair-value accounting for
investments in debt and equity securities, and allows debt
<PAGE>
securities to be classified as "held-to-maturity" and reported in 
the financial statements at amortized cost only if the reporting
entity has the positive intent and ability to hold those securities
to maturity. Furthermore, SFAS No. 115 clarifies that securities
which might be sold in response to changes in market interest
rates, changes in security prepayment risk, increases in liquidity
needs or other similar factors cannot be classified as
"held-to-maturity." The Company adopted SFAS No. 115 on February 6,
1994. The adoption of SFAS No. 115 did not have an effect on the
financial position of the Company as securities in the Company's
portfolio are short-term in nature and were classified as
"held-to-maturity."

Total interest income for fiscal years 1994, 1993 and 1992 was $1.0
million, $1.2 million and $1.2 million, respectively.

INVENTORIES
Inventories are stated at the lower of cost or market, with cost of
the majority of inventories being determined by the first-in,
first-out (FIFO) method and the remainder by the last-in, first-out
(LIFO) method.

REVENUE RECOGNITION
Portrait Studio sales revenue is recognized at the time the
customer approves photographic proofs and makes a firm commitment
for a portrait order. Incremental costs of production are accrued
at the time sales revenue is recognized. Appropriate reserves for
cancelability are maintained by the Company.

DEFERRED COSTS APPLICABLE TO UNSOLD PORTRAITS
Deferred costs applicable to unsold portraits consist of direct
costs associated with the photography function for portraits
produced and not approved or firmly committed to by the customer at
the time of portrait sitting. Such costs are charged to selling,
general and administrative expense when the customer accepts or
declines the portraits.

PROPERTY AND EQUIPMENT
Property and equipment are recorded at cost when acquired.
Expenditures for improvements are capitalized while normal repair
and maintenance are expensed as incurred. When properties are
disposed of, the related cost and accumulated depreciation are
removed from the accounts, and gains or losses on the dispositions
are reflected in results of operations. Depreciation is computed
principally using the straight-line method over estimated service
lives of the respective assets. A summary of estimated useful lives
is as follows:






<PAGE>
<TABLE>
         <S>                        <C>
         Building improvements      15 to 19 years
         Leasehold improvements      5 to 15 years
         Machinery and equipment     3 to 10 years
         Furniture and fixtures       5 to 8 years
</TABLE>

RETIREMENT PLAN
The Company has a noncontributory defined-benefit retirement plan
covering substantially all full-time employees. Pension expense,
which is funded as accrued, includes current costs and amortization
of prior service costs over a period of ten years.

INTANGIBLE ASSETS
Intangible assets acquired through acquisitions were accounted for
by the purchase method of accounting and include the excess of cost
over fair value of net assets acquired, favorable lease rights,
covenants not to compete and a signing bonus. The excess of cost
over fair value of net assets acquired and favorable lease rights
are being amortized on a straight-line basis over periods ranging
from five to forty years. The covenants and signing bonus not to
compete are being amortized on a straight-line basis over the
respective periods of the agreements, which range from one to five
years.

The Company analyzes excess of cost over fair-value of net assets
acquired periodically to determine whether any impairment has
occurred in the value of such assets. Based upon the anticipated
future income and cash from operations, in the opinion of Company
management, there has been no impairment.

INCOME TAXES
The Company adopted SFAS No. 109, "Accounting For Income Taxes," in
1993 on a prospective basis. SFAS No. 109 requires the Company to
account for income taxes using the asset and liability method.
Under the asset and liability method, deferred tax assets and
liabilities are recognized for the estimated future tax
consequences attributable to the differences between the financial
reporting basis and the tax basis of the Company's assets and
liabilities at enacted tax rates expected to be in effect when such
amounts are realized or settled. The effect of a change in tax
rates on deferred tax assets and liabilities is recognized in
income in the period that includes the enactment date. The Company
recognized the cumulative effect as of February 7, 1993 of $2.1
million in net earnings as a cumulative change in accounting
principle.

Prior to the adoption of SFAS No. 109, deferred income taxes were
recognized to reflect the effect of timing differences in the
recognition of income and expense items for income tax and
financial reporting purposes.

<PAGE>
EARNINGS PER COMMON SHARE AND OTHER SHARE INFORMATION
Earnings per common share are computed by dividing net earnings by
the sum total of the weighted average number of shares of common
stock outstanding plus contingently issuable shares under the
employee stock plans. Fully diluted earnings per common share are
not presented, as the differences between primary and fully diluted
earnings per common share are not material.

RECLASSIFICATIONS
Certain prior year amounts have been reclassified to conform with
the 1994 presentation.

FAIR VALUE OF FINANCIAL INSTRUMENTS
SFAS No. 107, "Disclosures About Fair Value of Financial
Instruments," and SFAS No. 119, "Disclosure about Derivative
Financial Instruments and Fair Value of Financial Instruments,"
require the Company to disclose estimated fair values for its
financial instruments. A financial instrument is defined as cash or
a contract that both imposes on one entity a contractual obligation
to deliver cash or another financial instrument to a second entity
and conveys to that second entity a contractual right to receive
cash or another financial instrument from the first entity. 

2. ACQUISITIONS

On December 1, 1992, the Company acquired the operating assets of
Pemtom, Inc., a Minneapolis-based company consisting of 25
photofinishing locations operating under the name of Proex, 15 of
which offer added services through adjacent Proex Portrait Studios,
for approximately $19.0 million. In a separate, but related
transaction, the Company secured the services of the Pemtom, Inc.
management team for $4.8 million. Specifically, five contracts
totaling $800,000 were expensed over a one-year period between
fiscal years 1992 and 1993, and $4.0 million is being amortized
over the three-year lives of the remaining two contracts starting
in fiscal year 1992. The acquisition was recorded as a purchase
and, accordingly, the results of operations of Proex have been
included in the Company's consolidated financial statements since
the effective date of the acquisition. The excess of the purchase
price over the net liabilities assumed (goodwill) was approximately
$6.7 million and is being amortized using the straight-line method
over a 40-year period. The unaudited proforma results of operations
for the fiscal year ended February 6, 1993, assuming the
acquisition occurred as of the beginning of the fiscal year, were
not materially different than reported results.

On May 30, 1993, the Company finalized the acquisition of the
Prints Plus wall decor chain from the Melville Corporation for
approximately $14.7 million. The acquired 103 store chain, located
in malls throughout the United States, operates a prints, posters
and framing business with annual sales in excess of $40.0 million. 
In addition, the Company entered into a non-compete agreement with
Melville Corporation for cash consideration aggregating $1.1
<PAGE>
million which is being amortized over the three-year term. The
stores will continue to be operated under the trade name "Prints
Plus."

The acquisition was recorded using the purchase method of
accounting and the results of operations of Prints Plus have been
included in the Company's consolidated financial statements since
the effective date of the acquisition.

3. DISCONTINUED OPERATIONS

On February 3, 1992, the Company announced its intention not to
renew existing contracts between the Portraits of Distinction
Studios and the host department store chains. The Company also
announced that it was not renewing its existing contract with
Wal-Mart, Inc., which allowed the Company to provide portrait
photography service through regional Wal-Mart stores.

The Company completed the closedown of the Portraits of Distinction
Studios and Wal-Mart Pictureland operations in fiscal year 1992. 

There were no sales for the discontinued businesses in fiscal years
1994 and 1993.  Net sales of the discontinued businesses for fiscal
year 1992 was $7.3 million.

4. PROPERTY AND EQUIPMENT

The following table sets forth a summary of the Company's property
and equipment (amounts in thousands):

<TABLE>
      Summary of the Company's Property and Equipment for
                Fiscal Years 1994 and 1993
<CAPTION>
                                           1994         1993   
<S>                                      <C>          <C>      
Property and equipment, at cost:
    Land and land improvements           $  2,913     $  3,073 
    Building improvements                  26,460       26,789 
Leasehold improvements                     37,955       33,435 
    Machinery and equipment               180,054      128,575 
Furniture and fixtures                     61,505       55,568 
                                         ---------    ---------
                                          308,887      247,440 
Less accumulated depreciation             149,761      133,111 
                                         ---------    ---------
Net property and equipment               $159,126     $114,329 
                                         =========    =========

</TABLE>



<PAGE>
The Company leases various premises and equipment under
noncancellable operating lease agreements with initial terms in
excess of one year and expiring at various dates through fiscal
2005. Substantially all leases require the Company to pay
maintenance, insurance and taxes.

At February 4, 1995, minimum rental payments under operating leases
with initial terms in excess of one year are as follows (amounts in
thousands):

<TABLE>
Minimum Rental Payments Under Operating Leases With Initial
      Terms in Excess of One Year at February 4, 1995
<CAPTION>
           Fiscal Year
              <S>                 <C>      
              1995                $ 43,953 
              1996                  34,555 
              1997                  26,784 
              1998                  19,218 
              1999                  12,196 
              Thereafter            21,574 
                                  ---------
                                  $158,280 
                                  =========

</TABLE>

Rental expense during fiscal years 1994, 1993 and 1992 on all
operating leases was $33.8 million, $30.0 million and $24.3
million, respectively.

5. INVENTORIES

Inventories consist of the following components (amounts in
thousands):

<TABLE>
Components of Inventories for Fiscal Years 1994 and 1993
<CAPTION>
                                       1994        1993   
    <S>                              <C>         <C>      
    Raw materials and supplies       $ 33,887    $ 27,981 
    Portraits-in-process                   56         549 
                                     ---------   ---------
                                     $ 33,943    $ 28,530 
                                     =========   =========

</TABLE>

The Company accounts for certain raw material inventories of film,
paper, chemicals and portraits-in-process under the LIFO method.
Such inventories aggregated approximately $1.5 million and $1.7
<PAGE>
million at February 4, 1995 and February 5, 1994, respectively. The
excess of replacement cost of these inventories over their stated
LIFO value was $413,000 and $425,000 at February 4, 1995 and
February 5, 1994, respectively.

Portraits-in-process include the cost of film, laboratory labor,
paper, processing chemicals and supplies and other items directly
associated with the production of portraits that have not been
approved or committed to by the customer and have not been
recognized as sales.

6.  ADVERTISING
The Company expenses the production costs of advertising the first
time the advertising takes place, except for direct-response
advertising, which is capitalized and amortized over its expected
period of future benefits.

Direct-response advertising consists primarily of direct mail
advertisements that include order coupons for the Company's
products. The capitalized costs of the advertising are amortized
over the expected period of future benefits following the delivery
of the direct mail in which it appears.

At February 4, 1995, $941,000 of advertising was reported as a
capitalized cost for direct-response advertising and classified
within other assets. Advertising expense was $51.0 million in
fiscal year 1994.

7.  INTANGIBLE ASSETS
Intangible assets and related amortization are as follows
(amounts in thousands):
<TABLE>
        Intangible Assets and Related Amortization for
                 Fiscal Years 1994 and 1993
<CAPTION>
                          Unamortized          Amortization      
                           Balance at     -----------------------
                        February 4, 1995   1994    1993    1992  
<S>                          <C>          <C>     <C>     <C>    
Excess of cost over
  fair value of net
  assets acquired            $53,621      $1,478  $1,598  $1,502 
Favorable lease rights           212         120     194     329 
Covenants not to compete       1,418       1,118   1,114     913 
Signing bonus                  1,111       1,333   2,000     355 
                             --------     ------- ------- -------
                             $56,362      $4,049  $4,906  $3,099 
                             ========     ======= ======= =======
</TABLE>

Accumulated amortization of intangible assets was $14.1 million and
$10.1 million at February 4, 1995 and February 4, 1994,
respectively.
<PAGE>
8. CREDIT AGREEMENTS AND OUTSTANDING DEBT

On August 31, 1993, the Company privately placed senior notes in
the amount of $60.0 million (the "Note Agreement") with two
insurance companies. The notes, issued pursuant to the Note
Agreement, mature over a seven-year period with an average maturity
of 5.42 years and with the first principal payment due at the end
of the third year. Interest on the notes is payable semi-annually
at an average effective fixed rate of 6.44%. The Note Agreement
requires the Company maintain certain financial ratios and comply 
with certain restrictive covenants including a limitation on
dividend payments, purchase of treasury stock and certain
restricted investments are not to exceed $25.0 million plus 50% of
net earnings (or less 100% of net losses) credited at the end of
each fiscal year. The Company incurred $459,000 in issuance costs
associated with the private placement of the notes. These costs are
being amortized ratably over the seven-year life of the notes.

The Company concurrently renegotiated its Revolving Credit
Agreement (the "Credit Agreement") with a domestic bank,
establishing the same financial covenants as those set forth in the
Note Agreement. This Credit Agreement has interest rates set at the
prevailing prime interest rate or at a lower rate quoted by the
bank. A commitment fee of 0.1875% per annum is payable on the
unused portion of the Credit Agreement. The Company is not required
to maintain compensating balances in connection with the Credit
Agreement. On June 14, 1994, the Company amended the Credit
Agreement, extending its term until August 31, 1996 and, on
November 9, 1994, again amended the Credit Agreement, changing the
principal amount that can be borrowed from $25.0 million to $50.0
million and modifying certain financial covenants.

As of February 4, 1995, the Company had outstanding letters of
credit for the principal amount of $4.1 million.

The Company's performance of the conditions of the Note Agreement
and the Credit Agreement and the underlying notes issued under both
agreements is secured by a pledge of the stock of the Company's
direct subsidiaries. The Company anticipates this pledged stock to
be released as the Company has achieved the stipulated financial
ratios required by both agreements to release the stock.

The Company's debt obligations consist of the following
(amounts in thousands):









<PAGE>

<TABLE>
Long-Term Obligations as of February 4, 1995 and February 5, 1994
<CAPTION>
                                      February 4,     February 5,
                                         1995            1994    
<S>                                   <C>             <C>        
Senior notes, net of unamortized
  issuance costs                      $ 59,662        $ 59,577   
Revolving credit agreement               6,850            -      
Notes payable and obligations
  under capital leases                     208             526   
Less current maturities                  6,978             292   
                                      ---------       ---------  
                                      $ 59,742        $ 59,811   
                                      =========       =========  
</TABLE>

Aggregate maturities of long-term debt for the next five fiscal
years are as follows (amounts in thousands):

<TABLE>
Aggregate Long-Term Debt Maturities as of February 4, 1995
<CAPTION>
                  <S>                   <C>     
                  1995                  $   128 
                  1996                    5,000 
                  1997                   10,000 
                  1998                   15,000 
                  1999                   15,000 
                  Thereafter             15,080 
                                        ------- 
                                        $60,208 
                                        ========
</TABLE>

Interest expense for fiscal years 1994, 1993 and 1992 was $5.3
million, $2.0 million and $169,000, respectively.

9. FINANCIAL INSTRUMENTS

To manage its exposure to fluctuations in interest rates, the
Company entered into an interest rate swap agreement (the "swap
agreement") for a notional principal amount of $40.0 million,
maturing August 28, 1995. Swap agreements involve the exchange of
interest obligations on fixed and floating interest-rate debt
without the exchange of the underlying principal amount. During
1994, the Company determined, due to changes in its liquidity
needs, the swap agreement did not meet the criteria for treatment
as a hedged financial instrument. Accordingly, the swap agreement
is recorded at its market value with an unrealized loss recorded in
the Company's results of operations. The differential paid or
received on the swap agreement is recognized as an adjustment
to interest expense. The swap agreement provides a fixed rate of
<PAGE>
4.54% with a floating rate payment equal to the 6-month London
Interbank Offered Rate (LIBOR) determined on a semi-annual basis
with settlement occurring on a specific date. For fiscal years 1994
and 1993, the rate realized averaged 5.70% and 4.00%, respectively.
Net interest expense on the swap agreement was $927,000 for fiscal
year 1994 while the swap agreement resulted in income of $87,000 in
fiscal year 1993. While the Company has credit risk associated with
this financial instrument, no loss is anticipated due to
nonperformance by the counterparties to these agreements.

The Company has not entered into any other derivative instruments
or off-balance-sheet transactions.

10. ACCRUED EXPENSES AND OTHER LIABILITIES 

Accrued expenses and other liabilities consist of the following
(amounts in thousands):

<TABLE>
             Accrued Expenses and Other Liabilities for
                    Fiscal Years 1994 and 1993

<CAPTION>

                               February 4, 1995  February 5, 1994
     <S>                           <C>               <C>         
     Accrued employment costs      $ 13,732          $  9,247    
     Sales taxes payable              2,690             3,005    
     Accrued advertising expense      2,222             3,640    
     Accrued license fees             3,163             2,380    
     Accrued interest                 2,473             1,728    
     Other                            1,604             1,046    
                                   ---------         ---------   
                                   $ 25,884          $ 21,046    
                                   =========         =========   
</TABLE>

11. INCOME TAXES

In the first fiscal quarter of 1993, the Company adopted SFAS No.
109, "Accounting for Income Taxes," on a prospective basis,
resulting in an increase to net income for the fiscal year ended
February 5, 1994 of $2.1 million.










<PAGE>
Earnings before income taxes and the cumulative effect of
accounting change follows (amounts in thousands):
<TABLE>
Earnings Before Income Taxes by U.S. and Canadian Sources
                  (amounts in thousands)
<CAPTION>
                            1994       1993       1992   
        <S>               <C>        <C>        <C>      
        U.S.              $ 21,619   $ 15,163   $ 31,427 
        Canada               1,908      3,357      5,096 
                          ---------  ---------  ---------
                          $ 23,527   $ 18,520   $ 36,523 
                          =========  =========  =========
</TABLE>

Income tax expense (benefit) was comprised of the following
(amounts in thousands):
<TABLE>
               Components of Income Taxes for
              Fiscal Years 1994, 1993 and 1992
<CAPTION>
                            1994       1993       1992   
        <S>               <C>        <C>        <C>      
        Current:
          Federal         $  9,144   $  7,567   $  9,602 
          State and local    1,684        963      2,528 
          Canada               171        926      1,833 
                          ---------  ---------  ---------
                            10,999      9,456     13,963 
        Deferred            (2,294)    (2,052)       (55)
                          ---------  ---------  ---------
                          $  8,705   $  7,404   $ 13,908 
                          =========  =========  =========
</TABLE>

The following reconciles the differences between the federal
corporate statutory rate and the Company's effective income tax
rate (amounts in thousands):
<TABLE>
                Reconciliation Between Income Taxes
               for Fiscal Years 1994, 1993 and 1992
<CAPTION>
                                   1994       1993       1992  
<S>                              <C>        <C>        <C>     
Taxes at U.S. federal corporate
  statutory rate                 $ 8,235    $ 6,482    $12,455 
State and local income taxes,
  net of federal tax benefit         933        467      1,678 
Other                               (463)       455       (225)
                                 --------   --------   --------
                                 $ 8,705    $ 7,404    $13,908 
                                 ========   ========   ========
</TABLE>
<PAGE>
The sources of the tax effects for the temporary differences that
give rise to the deferred tax assets and liabilities were as
follows (amounts in thousands):

<TABLE>
    Sources of Tax Effects for Fiscal Years 1994 and 1993
<CAPTION>
                                             1994        1993  
<S>                                        <C>         <C>     
Deferred tax assets:
  Deferred compensation and other
    employee benefits, due to accrual
    for financial reporting purposes       $ 1,631     $ 2,144 
  Expense accruals, due to accrual
    for financial reporting purposes           240         197 
  Accounts receivable, due to allowance
    for doubtful accounts                      483         249 
  Inventory costs capitalized                 -            172 
  Net operating loss carryforward              752        -    
  Amortization of intangibles                1,278        -    
  Other                                        126          94 
                                           --------    --------
    Total gross deferred tax assets          4,510       2,856 
                                           --------    --------
  Valuation allowance                         -           -    
                                           --------    --------
    Total gross deferred tax assets          4,510       2,856 
                                           --------    --------
Deferred tax liabilities:
  Property and equipment, due
    to depreciation                         (3,373)     (2,746)
  Deferred cost of unsold portraits           -         (1,098)
  Employee pension plan, due to accrual
    for financial reporting purposes        (1,150)       (828)
  Revenue recognition                         -           (686)
  Intangible assets, due to period
    of amortization                           (214)       (107)
  Other                                       (153)        (65)
                                           --------    --------
      Total deferred tax liabilities        (4,890)     (5,530)
                                           --------    --------
      Net deferred tax liabilities         $  (380)    $(2,674)
                                           ========    ========
Current deferred income taxes              $   245     $(2,232)
                                           ========    ========
Long-term deferred income taxes            $  (625)    $  (442)
                                           ========    ========
</TABLE>

A valuation allowance would be provided on deferred tax assets when
it is more likely than not that some portion of the assets will not
be realized. The Company has not established a valuation allowance
as of February 4, 1995, due to management's belief that all
<PAGE>
criteria for recognition have been met, including the existence of
a history of taxes paid sufficient to support the realization of
deferred tax assets.

For 1992, the deferred tax provisions, which were calculated
according to Accounting Principles Board Opinion No. 11, represent
the effects of timing differences between financial and income tax
reporting. The sources of timing differences which gave rise to
deferred income taxes and the related tax effects in fiscal year
1992 are as follows (amounts in thousands):

<TABLE>
       Timing Differences for Taxes for Fiscal Year 1992
<CAPTION>
                                                      Fiscal 1992
    <S>                                               <C>        
    Difference between tax and book depreciation      $   (1,919)
    Cash basis adjustment for certain income items          (252)
    Cash basis adjustment for certain expense items        2,116 
                                                      -----------
                                                      $      (55)
                                                      ===========
</TABLE>

At February 4, 1995, the Company has available net operating loss
carryforwards of approximately $1.9 million for federal income tax
purposes that expire beginning in 2004 and ending in 2009.

United States income taxes have not been provided on $14.1 million
of undistributed earnings of the Canadian subsidiary because of the
Company's intention to reinvest these earnings. The determination
of unrecognized deferred U.S. tax liability for undistributed
earnings of international subsidiaries is not practicable. However,
it is estimated that foreign withholding taxes of $1.4 million may
be payable if such earnings were distributed.

12. RETIREMENT PLAN

The Company maintains a qualified, noncontributory pension plan
that covers all full-time employees meeting certain age and service
requirements. The plan provides pension benefits based on an
employee's length of service and the average compensation earned
from the earlier of the hire date or January 1, 1985 (if January 1,
1985 precedes the hire date) to the retirement date. The Company's
funding policy is to contribute annually at least the minimum
amount required by government funding standards, but not more than
is tax deductible.






<PAGE>
Net periodic pension expense of the defined benefit plan for 1994,
1993 and 1992 was as follows (amounts in thousands):

<TABLE>
      Net Periodic Pension Expense of the Defined Benefit Plan
                 for Fiscal Years 1994, 1993 and 1992
<CAPTION>
                                   1994       1993       1992  
<S>                              <C>        <C>        <C>     
Service cost-benefits earned
   during the period             $ 1,064    $   935    $   701 
Interest cost on projected
   benefit obligation              1,148      1,052        911 
Return on plan assets               (351)      (921)      (811)
Net amortization and deferral       (611)       (56)       (79)
                                 --------   --------   --------
Net periodic pension expense     $ 1,250    $ 1,010    $   722 
                                 ========   ========   ========
</TABLE>

Plan assets consist primarily of cash equivalents, a marketable
equity securities fund, guaranteed interest contracts, immediate
participation guarantee contracts and government bonds.

The following table sets forth the funded status at December 31,
1994, December 31, 1993 and December 31, 1992 (amounts in
thousands):

<TABLE>
Funded Status of Defined Benefit Plan as of December 31, 1994,
          December 31, 1993 and December 31, 1992
<CAPTION>
                                   1994       1993       1992   
<S>                              <C>        <C>        <C>      
Actuarial present value of
  vested benefit obligation      $ 12,174   $ 12,810   $ 10,351 
                                 =========  =========  =========
Accumulated benefit obligation   $ 12,675   $ 14,335   $ 11,357 
                                 =========  =========  =========
Projected benefit obligation      (14,247)   (16,703)   (12,344)
Plan assets at fair value          15,371     14,599     13,250 
Plan assets in excess of 
  (less than) projected
  benefit obligations               1,124     (2,104)       906 
Unrecognized net (gain) loss          172      3,165       (195)
Unrecognized prior service cost       449        561        673 
Net transition obligation              25         28         31 
                                 ---------  ---------  ---------
Prepaid pension cost recognized 
  in the consolidated
  balance sheet                  $  1,770   $  1,650   $  1,415 
                                 =========  =========  =========
</TABLE>
<PAGE>

Assumptions used in the above determinations were as follows:

<TABLE>
     Assumptions on Funded Status at December 31, 1994,
          December 31, 1993 and December 31, 1992
<CAPTION>
                                 1994       1993       1992 
  <S>                            <C>        <C>        <C>  
  Discount rate in determining
    benefit obligations          8.5%       7.0%       8.0% 
  Rate of increase in
    compensation levels          6.0%       6.0%       6.0% 
  Expected long-term rate of
    return on assets             8.0%       8.0%       8.0% 
</TABLE>

13. EMPLOYEE STOCK PLANS

DEFERRED COMPENSATION AND STOCK APPRECIATION RIGHTS PLAN
In January 1986, the Company's Board of Directors approved a
deferred-compensation and stock-appreciation-rights plan designed
to attract and retain certain key employees. Under the
deferred-compensation plan, eligible employees are granted the
opportunity to defer the payment of a portion of their
compensation. Under the stock-appreciation-rights plan, eligible
employees are granted the right to receive a cash payment from the
Company equal to the excess of the market value of a share of
common stock of the Company at the payment date over the initial
value at the issuance date. The rights become payable after five
years following the effective date of the grant. The stock-
appreciation-rights plan was amended on November 7, 1991 such that
the outstanding rights as of November 6, 1991 shall not be higher
than the excess of $22.38 per share over the initial value at the
issuance date. In the event an employee retires, their rights under
the deferred-compensation plan and the stock-appreciation-rights
plan may become payable. There were no stock appreciation rights
granted during fiscal years 1994, 1993 and 1992. For the 1991
fiscal year, approximately 23,700 stock appreciation rights were
granted under this plan. During the 1994 fiscal year, no stock
appreciation rights payments were made under this plan.  For fiscal
years 1993 and 1992, $7,000 and $10,000, respectively, were paid
under this plan.

RESTRICTED STOCK PLAN
In January 1988, the Company's Board of Directors adopted the CPI
Corp. Restricted Stock Plan with an effective date of February 7,
1988. Under the plan, 250,000 shares of CPI common stock are
reserved for issuance to key employees. In fiscal year 1992, 1,761
restricted shares were issued and were vested in fiscal year 1993.
In fiscal year 1993, 4,000 restricted shares  were issued and vest
ratably over a four-year period. In fiscal year 1994, 121,419
restricted shares were issued and vest over a three-year period. Of
the grants issued, no shares were forfeited in fiscal years 1994,
<PAGE>
1993 and 1992. As of February 4, 1995, 58,347 shares are reserved
for issuance under this plan.

PROFIT SHARING PLAN
Under the Company's profit-sharing plan, employees who work 1,000
hours or more annually, have one year of service and who are at
least age 21 may elect to invest from 1% to 15% of their base
compensation in a trust fund, the assets of which are invested in
securities other than Company stock. Effective January 1, 1994, the
Company amended the Plan to set the Company match at 50% of the
employee's investment contributions, equal to a maximum of 5% of
the employee's base compensation, as long as the Company remains
profitable. An additional 10% match was granted for fiscal year
1994 fourth-quarter contributions up to a maximum of 5% of a
participating employee's fourth-quarter base compensation for
employees who increased, joined or rejoined the 401(k) during the
fiscal year 1994 fourth quarter. The Company's matching
contributions are made in shares of its common stock which vest
over a maximum of five years, depending on the employee's length of
service with the Company. The difference between the market value
of forfeited shares at the dates of their original contribution and
their market value at the dates used to satisfy subsequent
requirements have been charged to expense, with a corresponding
credit to additional paid-in capital. The Company provided 19,887
and 15,475 shares to satisfy its obligations under the plan for
fiscal years 1993 and 1992, respectively, and estimates that 40,459
shares will be required to satisfy its obligations under the plan
for fiscal year 1994. For fiscal year 1994, the Company match was
50%. For fiscal years 1993 and 1992, the Company matched the
employee's investment at a rate of 30%.

STOCK BONUS PLAN
Under the Company's stock-bonus plan, shares of the Company's
common stock are reserved for issuance to key employees, based on
attainment by the Company of predefined earnings levels established
annually. Each year, employees receive one-third of the shares
which were awarded in each of the previous three years. For the
1994 and 1993 fiscal years, 3,694 and 3,678 shares, respectively,
were issued under this plan. No original awards were made under
this plan in fiscal year 1993. In fiscal year 1994 and 1992, there
were discretionary awards of 725 and 6,355 shares, respectively. Of
the 725 shares awarded in fiscal 1994, 475 shares were forfeited
due to terminations. As of February 4, 1995, 59,799 shares are
reserved for issuance under this plan.

Expenses related to the profit-sharing and stock-bonus plans are
accrued in the year to which the awards relate, based on the fair
market value of the Company's common stock to be issued, determined
as of the date earned. The cumulative appreciation related to stock
appreciation rights, determined at the end of each period, is
allocated on a ratable basis over the five-year vesting period.
Expenses related to the restricted stock plan are accrued
periodically, based on the fair market value of the Company's
<PAGE>
common stock on the grant date. Expenses recognized for fiscal
1994, 1993 and 1992 with respect to these plans were $1.3 million,
$370,000 and $597,000, respectively. 

INCENTIVE STOCK OPTION PLAN
The Company has a non-qualified incentive stock-option plan, under
which certain key officers might receive options to acquire shares
of the Company's common stock. Twenty-five percent of options
granted become exercisable at the end of each of the second through
fifth years of continuous employment from the date of the grant,
and unexercised options expire after six years. No compensation
expense is recognized under the plan, since the exercise price
equals or exceeds the fair market value of the Company's common
stock at the date of grant. Activity in the plan is summarized as
follows:

<TABLE>
      Activity in Incentive Stock Plan in Fiscal Year 1992
<CAPTION>
                                              1992
                                   Number of        Per Share    
                                    Shares         Option Price  
<S>                                <C>             <C>           
Outstanding at beginning of year    5,950          $14.38-$15.80 
Exercised                          (5,950)         $14.38-$15.80 
                                   =======
Outstanding at end of year           -             $14.38-$15.80 
                                   =======
Exercisable at end of year           -             $14.38-$15.80 
                                   =======
</TABLE>

There was no activity under the Incentive Stock Plan in 1994 and
1993. As of the date of expiration of the plan, September 11, 1991,
there were 306,177 shares authorized but not issued.

STOCK OPTION PLAN
The Company has a non-qualified stock-option plan, under which
certain officers and key employees may receive options to acquire
shares of the Company's common stock. Awards of stock options and
the terms and conditions of such awards are subject to the
discretion of the Stock Option Committee created under the plan and
consisting of members of the Compensation Committee of the Board of
Directors, all of whom are disinterested directors. The plan was
approved by stockholders on June 11, 1991 and the issuance of
additional shares was ratified by stockholders on June 13, 1992. A
total of 1,700,000 shares has been authorized for issuance under
the plan. As of February 4, 1995, the Stock Option Committee has
awarded options on the terms set forth below:




<PAGE>

<TABLE>
      Options Awarded Under the Stock Option Plan for 1994
<CAPTION>
                                             1994
                                   Number of       Per Share    
                                    Shares        Option Price  
<S>                                <C>            <C>           
Outstanding at beginning
  of year                          1,189,162      $21.75-$35.00 
                                      22,992      $15.63-$17.00 
                                   ----------
Total outstanding at
  beginning of year                1,212,154 

Granted                              597,108      $13.88-$18.63 
                                        -                  -    
                                   ----------
Total granted                        597,108 

Cancelled                           (300,000)     $30.00-$35.00 
                                        (809)     $24.00        
                                      (6,442)     $17.00-$17.75 
                                   ----------
Total cancelled                     (307,251)

Outstanding at end of year           888,353      $21.75-$35.00 
                                     613,658      $13.88-$18.63 
                                   ----------
Total outstanding at end of year   1,502,011 
                                   ==========
</TABLE>
<TABLE>
      Options Awarded Under the Stock Option Plan for 1994
<CAPTION>
                                             1993
                                    Number of      Per Share    
                                     Shares       Option Price  
<S>                                <C>            <C>           
Outstanding at beginning
  of year                          1,156,620      $21.75-$35.00 
                                       -                    -   
                                   ----------
Total outstanding at
  beginning of year                1,156,620 

Granted                               40,000      $30.00-$35.00 
                                      22,992      $15.63-$17.00 
                                   ----------
Total granted                         62,992 

Cancelled                             (7,458)     $21.75-$35.00 
                                        -                  -    
                                        -                  -    
                                   ----------
Total cancelled                       (7,458)

Outstanding at end of year         1,189,162      $21.75-$35.00 
                                      22,992      $15.63-$17.00 
                                   ----------
Total outstanding at end of year   1,212,154 
                                   ==========
</TABLE>

Under the plan, 655,139 options granted become exercisable at a
rate of one-fourth to one-third a year commencing one year after
award and expiring from four to five years after award. An
additional 846,872 options granted under the plan are cliff-vested
and become exercisable from four to five years after award and
expire six to seven years after award. As of February 4, 1995,
there were 197,989 shares reserved for issuance under this plan and
345,283 shares exercisable.
<PAGE>

VOLUNTARY STOCK OPTION PLAN
The Company has a non-qualified voluntary stock-option plan, under
which certain key officers may receive options to acquire shares of
the Company's common stock in exchange for a voluntary reduction in
base salary. The plan was approved by stockholders on June 11, 1993
and was effective March 18, 1993. Options were granted as
participants elected, pursuant to their Stock Option Agreement, to
reduce their compensation for fiscal years 1993 and 1994. A total
of 1,000,000 shares has been authorized for issuance. As of
February 4, 1995, 240,284 options at an exercise price of $18.38
for 1993 salary reduction and 263,883 options at an exercise price
of $15.50 for 1994 salary reduction have been awarded. Options
granted are exercisable after three years and expire at the end of
eight years.

14. INDUSTRY SEGMENT INFORMATION
The Company is engaged in developing and marketing products and
services for consumers in the United States and Canada through a
network of centrally managed retail locations. The Company operates
in four business segments: Portrait Studios, Photofinishing, Wall
Decor and Other Products and Services.

The Portrait Studios segment operates a professional portrait
photography business, primarily through fixed location studios. The
Photofinishing segment provides photofinishing services, primarily
for amateur photographers, and sells film and other camera
accessories. The Wall Decor segment markets an assortment of custom
print reproductions and related accessories and provides custom
framing services. The Other Products and Services industry segment
consists of an electronic publishing business and other specialty
services. Sales and operating earnings segment information is
included in "Management Discussion and Analysis of Financial
Condition and Results of Operations" and is incorporated by
reference herein from the table on page 17 of this document (page
reference is for published paper copy of the Annual Report). The
following table sets forth certain information about each of these
industry segments (amounts in thousands):
















<PAGE>

<TABLE>
Selected Industry Segment Information for Fiscal Years 1994,
           1993 and 1992 (amounts in thousands)
<CAPTION>
                                   1994       1993       1992   
<S>                              <C>        <C>        <C>      
DEPRECIATION AND AMORTIZATION:
    Portrait Studios             $ 12,121   $  6,332   $  6,015 
    Photofinishing                 17,557     19,655     17,019 
    Wall Decor                      2,918      2,578       -    
    Other Products and Services     2,285      1,833      2,784 
    Corporate                       3,015      3,063      2,941 
                                 ---------  ---------  ---------
                                 $ 37,896   $ 33,461   $ 28,759 
                                 =========  =========  =========
Identifiable assets:
    Portrait Studios             $110,890   $ 62,694   $ 49,353 
    Photofinishing                118,592    125,044    133,156 
    Wall Decor                     27,094     20,215       -    
    Other Products and Services    11,135     11,276     12,607 
    Corporate                      32,770     86,567     42,635 
                                 ---------  ---------  ---------
                                 $300,481   $305,796   $237,751 
                                 =========  =========  =========
Capital expenditures:
    Portrait Studios             $ 57,329   $ 18,960   $  2,378 
    Photofinishing                 10,347     10,147     18,688 
    Wall Decor                      8,030     14,057       -    
    Other Products and Services     2,423      1,570      1,640 
    Corporate                         884        625      4,560 
                                 ---------  ---------  ---------
                                 $ 79,013   $ 45,359   $ 27,266 
                                 =========  =========  =========
</TABLE>

Substantially all of the Company's Portrait Studio business
operates in the United States under a Sears, Roebuck and Co.
("Sears") license agreement that is terminable by either the
Company or Sears upon 90 days notice. Except in connection with
store closings, Sears has never terminated the operations of any of
the Company's portrait studios. The Company's relationship with
Sears is long-standing, and management has no reason to believe
that Sears will exercise its rights under the agreement to
materially reduce the scope of the Company's business with Sears.

15. STOCK REPURCHASE PLAN
The Company's Board of Directors announced on September 29, 1988,
that it had authorized the Company to purchase up to 2,500,000
shares, or approximately 15%, of its outstanding common stock. In
addition, on April 2, 1992, the Company's Board also authorized the
purchase of an additional 2,000,000 shares of Company common stock.
The Board has authorized purchases at management's discretion from
time to time at acceptable market prices. Acquired shares are held
<PAGE>
as treasury stock and will be available for general corporate 
purposes. As of February 4, 1995, the Company had purchased
3,302,463 shares of stock for $74.5 million at an average stock
price of $22.57.

16. STOCKHOLDER RIGHTS PLAN
On May 1, 1989, the Board of Directors of the Company declared a
dividend distribution of one preferred stock purchase right for
each outstanding share of common stock. The rights were issued
under a Rights Plan, which entitles holders of common stock to
purchase one one-hundredth of a share of Series A Participating
Preferred Stock in the Company, or an acquirer of the Company, in
the event of certain hostile efforts, as defined in the Rights
Plan, to gain control of the Company.  The rights issued expire on
May 11, 1999, unless redeemed earlier. On August 26, 1993, the
Board of Directors of the Company amended the Company's Stockholder
Rights Plan. As a result of the amendment, the rights will be
exercisable if any person or group (other than certain entities
affiliated with the Company) becomes the beneficial owner of 15% or
more of the Company's common stock. Under the original Stockholder
Rights Plan the rights were exercisable at 20% of CPI common stock.

17. FAIR VALUE OF FINANCIAL INSTRUMENTS
Fair value estimates are made at a specific point in time, based on
relevant market information and information about the financial
instrument. These estimates are subjective in nature and involve
uncertainties and matters of significant judgement and, therefore,
cannot be determined with precision. Changes in assumptions could
significantly affect the estimates.

CASH AND CASH EQUIVALENTS, SHORT-TERM INVESTMENTS, RECEIVABLES,
ACCOUNTS PAYABLE AND ACCRUED EXPENSES
The carrying amounts approximate fair value at February 4, 1995,
due to the short maturity of these financial instruments.

SHORT-TERM BORROWINGS AND LONG-TERM DEBT
The fair value of the Company's debt is estimated based on quoted
market prices for similar debt issues with the same remaining
maturities. On February 4, 1995, the carrying value and estimated
fair market value of the Company's debt was $66.7 million and $61.9
million, respectively.

INTEREST RATE SWAP AGREEMENT
The carrying value of $774,000 represents the estimated liability
if the Company were to terminate its position under the agreement
and approximates the fair value of the interest rate swap based on
LIBOR rates currently available to the Company.






<PAGE>
18. CONTINGENCIES

The Company is a defendant in various lawsuits arising in the
natural course of business. It is the opinion of management that
the ultimate liability, if any, resulting from the resolution of
such lawsuits will not have a material effect on the consolidated
financial position or the results of operations of the Company.














































<PAGE>
SELECTED QUARTERLY FINANCIAL DATA
- ---------------------------------

The Company's portrait photography business is seasonal, with the
largest sales volume during the third and fourth quarters, the
period preceding and including the Thanksgiving and Christmas
seasons. Additionally, in the first quarter of 1993, a provision of
$1.6 million before taxes ($0.9 million after taxes) was recorded
to cover the cost of certain early-retirement and employee-
reduction programs. Also in the first quarter of 1993, the Company
adopted the provisions of Statement of Financial Accounting
Standards No. 109, "Accounting for Income Taxes," resulting in a
one-time increase in net earnings of $2.1 million.

The following table sets forth selected financial data for the
quarters of the Company's fiscal years ended February 5, 1994,
February 6, 1993 and February 1, 1992. Although this information is
unaudited, in the opinion of the Company, it reflects all
adjustments (consisting only of normal recurring adjustments)
necessary for a fair presentation of the results of operations for
such periods.

Since April 17, 1989, the Company's common stock has been traded on
the New York Stock Exchange under the symbol CPY. Prior to that
time, it was traded on the National Association of Securities
Dealers Automated Quotation ("NASDAQ") under the symbol CPIC. The
adjacent table sets forth the high and low last-sale prices of the
common stock reported by the New York Stock Exchange or NASDAQ
during the Company's last three fiscal years.
























<PAGE>

<TABLE>
                             Selected Quarterly Financial Data
                          (in thousands except per share amounts)
<CAPTION>
                                       Quarter Ended             
                          ---------------------------------------
                          Apr. 30,  July 23,  Nov. 12,   Feb. 4, 
                            1994     1994       1994      1995   
                          (12 wks)  (12 wks)  (16 wks)  (12 wks) 
<S>                       <C>       <C>       <C>       <C>
Fiscal Year 1994
Net sales                 $100,104  $104,651  $175,404  $152,995 
Earnings before income
  taxes (loss)            $ (4,147) $  2,721  $  6,226  $ 18,728 
Net earnings (loss)       $ (2,487) $  1,632  $  3,832  $ 11,846 
Earnings per common
  share (loss)            $  (0.17) $   0.11  $   0.28  $   0.86 
Weighted average number
  of common and common
  equivalent shares         14,581    14,342    13,829    13,744 
Dividends                 $   0.14  $   0.14  $   0.14  $   0.14 
Stock Price and Volume
High                      $  16.63  $  18.13  $  21.88  $  20.50 
Low                       $  14.50  $  14.25  $  17.25  $  13.88 
Volume (thousands)           1,361     1,922     2,376     1,313 

</TABLE>


























<PAGE>

<TABLE>
                             Selected Quarterly Financial Data
                          (in thousands except per share amounts)
<CAPTION>
                                      Quarter Ended
                          ---------------------------------------
                           May 1,  July 24,  Nov. 13,   Feb. 5,  
                            1993     1993       1993      1994   
                          (12 wks)  (12 wks)  (16 wks)  (12 wks) 
<S>                       <C>       <C>       <C>       <C>
Fiscal Year 1993
Net sales                 $ 88,790  $ 95,386  $145,320  $146,024 
Earnings (loss) before
 income taxes and
 cumulative effect of
 accounting change        $ (4,246) $  3,459  $  5,588  $ 13,718 
Earnings (loss) before
 cumulative affect 
 of accounting change     $ (2,538) $  2,067  $  3,353  $  8,235 
Net earnings (loss)       $   (418) $  2,067  $  3,353  $  8,235 
Earnings per common
 share
   Cumulative affect of
   accounting change      $   0.14  $   -     $   -     $   -    
   Net earnings           $  (0.03) $   0.14  $   0.23  $   0.56 
Weighted average number
 of common and common
 equivalent shares          14,663    14,680    14,673    14,645 
Dividends                 $   0.14  $   0.14  $   0.14  $   0.14 
Stock Price and Volume
High                      $  20.75  $  16.75  $  18.25  $  17.88 
Low                       $  16.00  $  14.00  $  13.88  $  14.38 
Volume (thousands)           1,790     3,153     1,731     2,309 


</TABLE>

















<PAGE>

<TABLE>
                             Selected Quarterly Financial Data
                          (in thousands except per share amounts)
<CAPTION>
                                     Quarter Ended
                          ---------------------------------------
                          Apr. 25,  July 18,  Nov. 7,   Feb. 6,  
                            1992     1992       1992      1993   
                          (12 wks)  (12 wks)  (16 wks)  (13 wks) 
<S>                       <C>       <C>       <C>       <C>      
Fiscal Year 1992
Net sales                 $ 92,636  $ 92,637  $126,468  $137,639 
Earnings before income
 taxes                    $  3,491  $  5,968  $  9,907  $ 17,156 
Net earnings              $  2,181  $  3,646  $  6,180  $ 10,608 
Earnings per common
 share                    $   0.15  $   0.25  $   0.42  $   0.72 
Weighted average number
 of common and common
 equivalent shares          14,727    14,672    14,655    14,658 
Dividends                 $   0.14  $   0.14  $   0.14  $   0.14 
Stock Price and Volume
High                      $  25.88  $  26.38  $  19.75  $  21.63 
Low                       $  22.50  $  19.50  $  15.00  $  16.00 
Volume (thousands)           1,991     2,014     2,280     4,019 

</TABLE>


























<PAGE>

INDEPENDENT AUDITORS' REPORT
- ----------------------------

The Board of Directors and Stockholders
CPI Corp.:

We have audited the accompanying consolidated balance sheets of CPI
Corp. and subsidiaries as of February 4, 1995 and February 5, 1994,
and the related consolidated statements of earnings, changes in
stockholders' equity and cash flows for each of the fiscal years
in the three-year period ended February 4, 1995. These consolidated
financial statements are the responsibility of the Company's
management. Our responsibility is to express an opinion on these
consolidated financial statements based on our audits.

We conducted our audits in accordance with generally accepted
auditing standards. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement. An audit
includes examining, on a test basis, evidence supporting the
amounts and disclosures in the financial statements. An audit also
includes assessing the accounting principles used and significant
estimates made by management, as well as evaluating the overall
financial statement presentation. We believe that our audits
provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to
above present fairly, in all material respects, the financial
position of CPI Corp. and subsidiaries at February 4, 1995 and
February 5, 1994, and the results of their operations and their
cash flows for each of the fiscal years in the three-year period
ended February 4, 1995, in conformity with generally accepted
accounting principles.



/s/ KPMG Peat Marwick LLP


St. Louis, Missouri
April 6, 1995












<PAGE>

DIRECTORS AND OFFICERS
- ----------------------

MILFORD BOHM*
Retired founder and Chairman Emeritus, CPI Corp.

ALYN V. ESSMAN
Chairman of the Board and Chief Executive Officer, CPI Corp.

RUSSELL ISAAK
President, CPI Corp.

MARY ANN KREY*
Chief Executive Officer, Krey Distributing Co.

LEE LIBERMAN
Chairman Emeritus, Laclede Gas Company

NICHOLAS L. REDING
Vice Chairman, Monsanto Company

MARTIN SNEIDER
Co-Chairman--Executive Committee, Edison Brothers Stores, Inc.

ROBERT L. VIRGIL*
Principal, Edward D. Jones & Co.

*Member of the Audit Committee of the Board of Directors

ALYN V. ESSMAN
Chairman, Chief Executive Officer 

OFFICE OF THE PRESIDENT
RUSSELL ISAAK--President
DAVID E. APRIL--Senior Executive Vice President
PATRICK J. MORRIS--Senior Executive Vice President

JANE E. NELSON
Secretary and General Counsel

CORPORATE OFFICERS
BARRY ARTHUR--Executive Vice President, Finance-Chief Financial
              Officer
EDMUND J. CHASE--Executive Vice President, Strategic Development
WILLIAM F. CRONIN--Executive Vice President, Marketing
FRAN SCHEPER--Executive Vice President, Human Resources
RICHARD TARPLEY--Executive Vice President, Manufacturing

DIVISION PRESIDENTS
R. L. BECK--CPI /Fox Photo Finish
THEODORE DE BUHR II--CPI Electronic Publishing
ARTHUR PADOVESE--Prints Plus
HARRY STECHER--Sears Portrait Studios and Canadian Operations
<PAGE>
INVESTOR INFORMATION
- --------------------

MOST RECENT ANALYST REPORTS
McDonald & Company, Jeffrey S. Stein, September 7, 1994
Morgan Keegan & Co., Craig T. Weichmann, December 22, 1994
Smith Barney, Peter J. Enderlin, December 29, 1994
Value Line, Phillip M. Seligman, March 3, 1995

STOCK TRANSFER AGENT AND REGISTRAR
Continental Stock Transfer & Trust Company, 2 Broadway, New York,
New York  10004

AUTOMATIC DIVIDEND REINVESTMENT
The automatic dividend reinvestment plan is a convenient way for
shareholders to increase their investment in the Company, with all
brokerage commissions and service charges paid by CPI Corp. Cash
contributions in the amount of $10 to $10,000 per quarter can also
be made toward the purchase of additional shares. For a plan
description, enrollment card or other information, write or call
the Shareholder Service Department at CPI Corporate Headquarters.

AT THE COMPANY
Alyn V. Essman
Chairman
CPI Corp., 1706 Washington Avenue, St. Louis, MO 63103-1717
(314) 231-1575, Extension 3240

AT THE FINANCIAL RELATIONS BOARD, INC.
George Zagoudis
Senior Associate and Account Group Supervisor
John Hancock Center, 875 N. Michigan Avenue, Chicago, IL 60611
(312) 266-7800
   
David Mandy
Associate and Market Intelligence Executive
675 Third Avenue, New York, NY 10017, (212) 661-8030

ANNUAL MEETING/CORPORATE HEADQUARTERS
The annual meeting of stockholders' will convene at 10:00 a.m.,
Tuesday, June 13, 1995 at the Corporate Headquarters, 1706
Washington Avenue, St. Louis, MO 63103-1717.

INDEPENDENT AUDITORS
KPMG Peat Marwick LLP
St. Louis, MO

CPI Corp.
1706 Washington Avenue, St. Louis, Missouri 63103-1717,
(314) 321-1575
NYSE: CPY


                                                     EXHIBIT (21)

<TABLE>

        SUBSIDIARIES OF THE REGISTRANT AS OF FEBRUARY 4, 1995

<CAPTION>
                                     STATE/PROVINCE     COUNTRY
                                     --------------  ------------ 
<S>                                      <C>         <C>          
CPI Corp.                                Delaware    United States
 
  Consumer Programs Holding, Inc.        Delaware    United States

    Consumer Programs, Incorporated      Missouri    United States
      d/b/a Sears Portrait Studios

        CPI Brands, Inc.                 Delaware    United States

        Consumer Programs Partner,Inc.   Delaware    United States


    Fox Photo, Inc.                      Delaware    United States
      d/b/a CPI Photo Finish One
              Hour Photo
      d/b/a CPI Photo Finish One
              Hour Photo, Inc.
      d/b/a Fox Photo 1-Hour Lab
      d/b/a Fox PHoto 1-Hour Lab, Inc.

        Fox Photo Partner, Inc.          Delaware    United States


    Proex Photo Systems, Inc.            Missouri    United States
      d/b/a Proex Portrait & Photo
      d/b/a Proex Photo & Lab
      d/b/a Proex Photo
      d/b/a Mainstreet Portraits

    CPI Prints Plus, Inc.                Delaware    United States

        Ridgedale Prints Plus, Inc.      Minnesota   United States
          d/b/a Prints Plus

            Prints Plus, Inc.            California  United States
              d/b/a Prints Plus
              d/b/a Prints & Posters
</TABLE>


<PAGE>
<TABLE>

SUBSIDIARIES OF THE REGISTRANT AS OF FEBRUARY 4, 1995 (CONTINUED)

<CAPTION>

                                      STATE/PROVINCE     COUNTRY
                                      --------------  ------------
<S>                                      <C>         <C>
Color Laser Corp.                        Delaware    United States
  d/b/a Image Explosion


CPI Photo Finish, Inc.                   Delaware    United States

CPI Copy Services, Inc.                  Missouri    United States
  d/b/a CopyMat
  d/b/a Copy USA
  d/b/a Raging Fingers
  d/b/a Image Explosion

CPI Technology Corp.                     Missouri    United States

CPI Corp. Canada                         Ontario     Canada       
  d/b/a Sears Portrait Studios


</TABLE>

























                                                     EXHIBIT (23)

                   INDEPENDENT AUDITORS' CONSENT



The Board of Directors and Stockholders
CPI Corp.:


     We consent to incorporation by reference in the registration
statement No. 33-50082 on Form S-8 of CPI Corp. of our report dated
April 6, 1995, relating to the consolidated balance sheets of CPI
Corp. and subsidiaries as of February 4, 1995 and February 5, 1994
and the related consolidated statements of earnings, changes in
stockholders' equity and cash flows for each of the fiscal years in
the three-year period ended February 4, 1995, and all related
schedules, which report appears in the 1994 annual report on Form
10-K of CPI Corp.






/s/ KPMG Peat Marwick LLP
- -------------------------
    KPMG PEAT MARWICK LLP





St. Louis, Missouri
April 6, 1995















<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          FEB-04-1995
<PERIOD-END>                               FEB-04-1995
<CASH>                                           4,023
<SECURITIES>                                    10,326
<RECEIVABLES>                                   24,397
<ALLOWANCES>                                     1,277
<INVENTORY>                                     33,943
<CURRENT-ASSETS>                                81,982
<PP&E>                                         308,887
<DEPRECIATION>                                 149,761
<TOTAL-ASSETS>                                 300,481
<CURRENT-LIABILITIES>                           69,767
<BONDS>                                              0
<COMMON>                                         6,849
                                0
                                          0
<OTHER-SE>                                     159,151
<TOTAL-LIABILITY-AND-EQUITY>                   300,481
<SALES>                                        533,155
<TOTAL-REVENUES>                               533,155
<CGS>                                          152,259
<TOTAL-COSTS>                                  505,762
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               5,296
<INCOME-PRETAX>                                 23,528
<INCOME-TAX>                                     8,706
<INCOME-CONTINUING>                             14,822
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    14,822
<EPS-PRIMARY>                                     1.05
<EPS-DILUTED>                                     1.05
        

</TABLE>


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