CPI CORP
10-Q, 1995-12-21
PERSONAL SERVICES
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington D.C.   20549

                           FORM 10-Q


        QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF
              THE SECURITIES EXCHANGE ACT OF 1934


              For the Quarter Ended November 11, 1995
                 Commission File Number 1-10204


                           CPI CORP.
 ------------------------------------------------------------
    (Exact Name of Registrant as Specified In Its Charter)


            Delaware                                43-1256674
- ----------------------------                  -------------------
(State of Other Jurisdiction                  (I.R.S. Employer    
of Incorporation or Organization)             Identification No.) 


1706 Washington Avenue, St. Louis, Missouri        63103-1790    
- --------------------------------------------      ------------
(Address of Principal Executive Offices)          (Zip Code)    


Registrant's telephone number, including area code:  (314) 231-1575
                                                     --------------

     Indicate by check mark whether the registrant has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the registrant was required to file
such reports), and has been subject to such filing requirements for
the past 90 days.

                                Yes ______X______  No ____________


     Indicate the number of shares outstanding of each of the
issuer's classes of Common Stock, as of the latest practicable
date.


Common Stock $.40 par value               13,866,854 shares
- ---------------------------       --------------------------------
          Class                    Outstanding at December 21, 1995


<PAGE>
                             CPI CORP.

                              INDEX


Part I.  Financial Information:

   Item 1.  Financial Statements:

            Interim Condensed Consolidated Balance
              Sheets - November 11, 1995, November 12, 1994
              and February 4, 1995 

            Interim Condensed Consolidated Statements
              of Earnings - For the 16 and 40 Weeks
              Ended November 11, 1995 and November 12, 1994

            Interim Condensed Consolidated Statements
              of Changes in Stockholders' Equity - For
              the 52 Weeks Ended February 4, 1995 and
              for the 40 Weeks Ended November 11, 1995

            Interim Condensed Consolidated Statements
              of Cash Flows - For the 40 Weeks Ended 
              November 11, 1995 and November 12, 1994

            Notes to Interim Condensed Consolidated
              Financial Statements

   Item 2.  Management's Discussion and Analysis of
            Financial Condition and Results of
            Operations

   Item 6.(a)  Exhibits

            Exhibit 11 - Computation of Earnings
              per Common Share

            Exhibit 27 - Financial Data Schedule


Part II.  Other Information:

   Item 6.(b)  Reports on Form 8-K

Signature







<PAGE>
                  PART I.  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS - ASSETS
                      (UNAUDITED)

<CAPTION>

                            November 11, November 12,  February 4,
                                1995         1994         1995    
                            ------------ ------------ ------------
<S>                         <C>          <C>          <C>         
Current assets:
  Cash                      $  2,195,719 $  5,577,392 $  4,023,435
  Short-term investments       7,291,075   12,138,025   10,326,347
  Receivables                 32,686,933   35,391,861   23,119,562
  Inventories                 37,951,392   37,102,782   33,943,140
  Deferred costs applicable
    to unsold portraits           ---         795,551      172,645
  Deferred income taxes, net     669,554       ---         244,910
  Prepaid expenses and other
    current assets            12,493,134   14,830,336   10,152,414
                            ------------ ------------ ------------

      Total current assets    93,287,807  105,835,947   81,982,453
                            ------------ ------------ ------------

Net property and equipment   170,499,966  157,110,816  159,125,536

Other assets:
  Intangible assets           53,289,424   57,319,447   56,362,451
  Other long-term assets       3,386,417    3,039,224    3,010,636
                            ------------ ------------ ------------

      Total assets          $320,463,614 $323,305,434 $300,481,076
                            ============ ============ ============

<FN>

See notes to interim condensed consolidated financial statements.
</FN>

</TABLE>







<PAGE>

<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS -
   LIABILITIES (UNAUDITED)

<CAPTION>

                       November 11,  November 12,   February 4, 
                           1995           1994          1995     
                       ------------- ------------   ------------ 
<S>                    <C>           <C>            <C>
Current liabilities:
 Short-term borrowings $ 27,825,000  $  29,050,000  $  6,850,000 
 Current maturities of
  long-term 
  obligations             5,007,293        146,516       127,506 
 Accounts payable        28,314,973     39,350,326    27,137,106 
 Accrued expenses and
  other liabilities      29,260,802     28,767,001    25,884,038 
 Income taxes             2,228,835      3,380,763     9,768,352 
 Deferred income taxes,
  net                        ---         1,980,948        ---    
                       ------------- -------------- -------------
Total current
  liabilities            92,636,903    102,675,554    69,767,002 
                       ------------- -------------- -------------

Long-term obligations,
 less current
 maturities              54,791,509     59,738,368    59,742,426 
Other liabilities         4,549,421      3,844,962     4,346,139 
Deferred income taxes,
 net                      1,730,738        458,676       625,388 
                       ------------- -------------- -------------

 Total liabilities      153,708,571    166,717,560   134,480,955 
                       -------------  ------------- -------------





<FN>
See notes to interim condensed consolidated financial statements. 
</FN>

</TABLE>






<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS -
   STOCKHOLDERS' EQUITY (UNAUDITED)
<CAPTION>
                       November 11,  November 12,   February 4, 
                           1995          1994           1995
                       ------------- -------------  ------------
<S>                    <C>           <C>            <C>
Stockholders' equity:
 Preferred stock, no
  par value. 1,000,000
  shares authorized;
  no shares outstanding     ---            ---           ---     
 Preferred stock,
  Series A,no par value     ---            ---           ---     
 Common stock, $.40 par
  value, 50,000,000 
  shares authorized;
  17,168,331,
  17,002,180 and
  17,123,599 shares
  outstanding at
  November 11, 1995,
  November 12, 1994
  and February 4, 1995,
  respectively            6,867,332      6,800,872     6,849,440 
Addl. paid-in capital    32,052,821     29,641,751    31,277,872 
Retained earnings       205,377,004    196,511,584   206,439,841 
Cumulative foreign
  currency translation
  adjustment             (1,729,211)    (1,744,767)   (2,279,278)
Treasury stock, at 
  cost, 3,302,548,
  3,302,463 and
  3,302,463 shares at
  November 11, 1995,
  November 12, 1994
  and February 4,
  1995, respectively     (74,532,708)  (74,531,219)   (74,531,219)
Unamortized deferred
  compensation -
  restricted stock        (1,280,195)      (90,347)    (1,756,535)
                        ------------- -------------  -------------
 Total stockholders'
   equity                166,755,043   156,587,874    166,000,121 
                        ------------- -------------  -------------
 Total liabilities and
  stockholder's equity  $320,463,614  $323,305,434   $300,481,076 
                        ============= =============  =============
<FN>
See notes to interim condensed consolidated financial statements. 
</FN>
</TABLE>
<PAGE>

<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
                        (UNAUDITED)

<CAPTION>
                                         16 Weeks Ended        
                                   ----------------------------
                                   November 11,   November 12, 
                                        1995          1994     
                                   -------------  -------------
<S>                                <C>            <C>
Net sales                          $171,462,013   $175,404,243 

Cost and expenses:
  Cost of sales (exclusive of
    depreciation expense shown
    below)                           45,143,239     49,546,700 
  Selling, administrative and
    general expenses                106,294,948    106,197,381 
  Depreciation                       11,676,139     10,384,855 
  Amortization of intangibles         1,776,434      1,704,375 
                                   -------------  -------------
    Total cost and expense          164,890,760    167,833,311 
                                   -------------  -------------

Income from operations                6,571,253      7,570,932 

Net interest expense                  1,691,149      1,435,864 

Other income                            161,257         90,975 
                                   -------------  -------------

Earnings before income taxes          5,041,361      6,226,043 

Income tax expense                    1,865,380      2,394,393 
                                   -------------  -------------
Net earnings                       $  3,175,981   $  3,831,650 
                                   =============  =============


Net earnings per share             $       0.23   $       0.28 
                                   =============  =============

Weighted average number of
  common and common equivalent
  shares outstanding                 14,090,218     13,829,014 
                                   =============  =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>

<PAGE>

<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
                        (UNAUDITED)

<CAPTION>
                                         40 Weeks Ended        
                                   ----------------------------
                                   November 11,   November 12, 
                                        1995          1994     
                                   -------------  -------------
<S>                                <C>            <C>
Net sales                          $389,694,566   $380,159,731 

Cost and expenses:
  Cost of sales (exclusive of
    depreciation expense shown
    below)                          106,093,060    113,350,422 
  Selling, administrative and
    general expenses                239,730,077    231,227,123 
  Depreciation                       28,421,752     24,070,230 
  Amortization of intangibles         4,580,764      4,255,430 
                                   -------------  -------------
    Total cost and expense          378,825,653    372,903,205 
                                   -------------  -------------

Income from operations               10,868,913      7,256,526 

Net interest expense                  3,657,640      2,751,923 

Other income                            334,546        295,173 
                                   -------------  -------------

Earnings before income taxes          7,545,819      4,799,776 

Income tax expense                    2,792,068      1,823,915 
                                   -------------  -------------
Net earnings                       $  4,753,751   $  2,975,861 
                                   =============  =============


Net earnings per share             $       0.34   $       0.21 
                                   =============  =============
Weighted average number of
  common and common equivalent
  shares outstanding                 13,984,338     14,208,617 
                                   =============  =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>


<PAGE>

<TABLE> 
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
STOCKHOLDERS' EQUITY - COMMON STOCK AND ADDITIONAL PAID-IN CAPITAL
                        (UNAUDITED)
52 Weeks Ended February 4, 1995 and 40 Weeks Ended November 11,
1995

<CAPTION>
                                                 Additional   
                                     Common        Paid-In    
                                     Stock         Capital    
                                  ------------   -------------
<S>                               <C>            <C>
Balance at February 5, 1994       $  6,791,548   $ 29,262,531 

Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                      7,955        327,182 
  Stock bonus plan (3,694 shares)        1,476         55,764 
  Employee stock plans
    (121,150 shares)                    48,461      1,632,395 
Foreign currency translation           ---            ---     
Dividends ($0.56 per
  common share)                        ---            ---     
Net earnings                           ---            ---     
Purchase of treasury stock,
  at cost                              ---            ---     
Amortization of deferred
  compensation-restricted stock        ---            ---     
                                  ------------   -------------
Balance at February 4, 1995          6,849,440     31,277,872 

Issuance of common stock:
  Profit sharing plan and trust
    (40,459 shares)                     16,183        707,021 
  Stock bonus plan (1,429 shares)          572         20,507 
  Employee stock plans
    (2,844 shares)                       1,137         47,421 
Foreign currency translation           ---            ---     
Dividends ($0.42 per common
  share)                               ---            ---     
Net earnings                           ---            ---     
Purchase of treasury stock,
  at cost                              ---            ---     
Amortization of deferred
  compensation-restricted stock        ---            ---     
                                  -------------  -------------
Balance at November 11, 1995      $  6,867,332   $ 32,052,821 
                                  =============  =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>
<PAGE>

<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
STOCKHOLDERS' EQUITY - RETAINED EARNINGS AND CUMULATIVE FOREIGN
        CURRENCY TRANSACTION ADJUSTMENT (UNAUDITED)
52 Weeks Ended February 4, 1995 and 40 Weeks Ended November 11,
1995
<CAPTION>
                                                  Cumulative  
                                                  Foreign     
                                                  Currency    
                                    Retained      Transaction 
                                    Earnings      Adjustment  
                                  ------------   -------------
<S>                               <C>            <C>
Balance at February 5, 1994       $199,547,800   $ (1,381,524)

Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                    ---            ---     
  Stock bonus plan (3,694 shares)      ---            ---     
  Employee stock plans
    (121,150 shares)                   ---            ---     
Foreign currency translation           ---           (897,754)
Dividends ($0.56 per
  common share)                     (7,930,037)       ---     
Net earnings                        14,822,078        ---     
Purchase of treasury stock,
  at cost                              ---            ---     
Amortization of deferred
  compensation-restricted stock        ---            ---     
                                  ------------   -------------
Balance at February 4, 1995        206,439,841     (2,279,278)
Issuance of common stock:
  Profit sharing plan and trust
    (40,459 shares)                    ---            ---     
  Stock bonus plan (1,429 shares)      ---            ---     
  Employee stock plans
    (2,844 shares)                     ---            ---     
Foreign currency translation           ---            550,067 
Dividends ($0.42 per common
  share)                            (5,816,588)       ---     
Net earnings                         4,753,751        ---     
Purchase of treasury stock,
  at cost                              ---            ---     
Amortization of deferred
  compensation-restricted stock        ---            ---     
                                  -------------  -------------
Balance at November 11, 1995      $205,377,004   $ (1,729,211)
                                  =============  =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>
<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
   STOCKHOLDERS' EQUITY - TREASURY STOCK AT COST AND DEFERRED     
   COMPENSATION-RESTRICTED STOCK (UNAUDITED)
 52 Weeks Ended February 4, 1995 and 40 Weeks Ended November 11,
1995
<CAPTION>
                                                   Deferred   
                                     Treasury   Compensation- 
                                       Stock,     Restricted  
                                      At Cost       Stock     
                                   ------------- -------------
<S>                               <C>            <C>
Balance at February 5, 1994       $(58,556,032)  $   (155,850)

Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                    ---            ---     
  Stock bonus plan (3,694 shares)      ---            ---     
  Employee stock plans
    (121,150 shares)                   ---         (1,680,856)
Foreign currency translation           ---            ---     
Dividends ($0.56 per 
  common share)                        ---            ---     
Net earnings                           ---            ---     
Purchase of treasury stock,
  at cost                          (15,975,187)       ---     
Amortization of deferred
  compensation-restricted stock        ---             80,171 
                                  -------------   ------------
Balance at February 4, 1995        (74,531,219)    (1,756,535)

Issuance of common stock:
  Profit sharing plan and trust
    (40,459 shares)                    ---            ---     
  Stock bonus plan (1,429 shares)      ---            ---     
  Employee stock plans
    (2,844 shares)                     ---            ---     
Foreign currency translation           ---            ---     
Dividends ($0.42 per common
  share)                               ---            ---     
Net earnings                           ---            ---     
Purchase of treasury stock,
  at cost                               (1,489)       ---     
Amortization of deferred
  compensation-restricted stock        ---            476,340 
                                  -------------  -------------
Balance at November 11, 1995      $(74,532,708)  $ (1,280,195)
                                  =============  =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>
<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
   STOCKHOLDERS' EQUITY - TOTAL (UNAUDITED)
 52 Weeks Ended February 4, 1995 and 40 Weeks Ended November 11,
1995
<CAPTION>


                                                    Total     
                                                 -------------
<S>                                              <C>
Balance at February 5, 1994                      $175,508,473 

Issuance of common stock:
  Profit sharing plan and trust
    (19,887 shares)                                   335,137 
  Stock bonus plan (3,694 shares)                      57,240 
  Employee stock plans
    (121,150 shares)                                  ---     
Foreign currency translation                         (897,754)
Dividends ($0.56 per 
  common share)                                    (7,930,037)
Net earnings                                       14,822,078 
Purchase of treasury stock,
  at cost                                         (15,975,187)
Amortization of deferred
  compensation-restricted stock                        80,171 
                                                 -------------
Balance at February 4, 1995                       166,000,121 

Issuance of common stock:
  Profit sharing plan and trust
    (40,459 shares)                                   723,204 
  Stock bonus plan (1,429 shares)                      21,079 
  Employee stock plans (2,844 shares)                  48,558 
Foreign currency translation                          550,067 
Dividends ($0.42 per common
  share)                                           (5,816,588)
Net earnings                                        4,753,751 
Purchase of treasury stock,
  at cost                                              (1,489)
Amortization of deferred
  compensation-restricted stock                       476,340 
                                                 -------------
Balance at November 11, 1995                     $166,755,043 
                                                 =============
<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>



<PAGE>

<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                         (UNAUDITED)
<CAPTION>
                                          40 Weeks Ended       
                                   ----------------------------
                                   November 11,   November 12, 
                                       1995           1994     
                                   -------------  -------------
<S>                                <C>            <C>
Cash flows provided by
  operating activities             $ 18,750,040   $ 10,661,757 
Cash flows provided by (used in)
  financing activities:
  Proceeds from issuance of
    short-term debt                  20,975,000     29,050,000 
  Repayment of long-term debt          (129,835)      (277,259)
  Issuance of common stock to
    employee stock plans                792,841        388,544 
  Cash dividends                     (5,816,588)    (6,012,077)
  Purchase of treasury stock             (1,489)   (15,975,187)
                                   -------------  -------------
      Cash flows provided by
        (used in) financing
        activities                   15,819,929      7,174,021 
                                   -------------  -------------
Cash flows provided by (used in)
  investing activities:
Purchases of short-term
  investments                       (10,322,389)    (9,171,808)
Proceeds from maturing of
  short-term investments             10,216,965     34,240,102 
Additions to property and
  equipment                         (39,796,182)   (66,644,091)
Acquisitions:
  Property and equipment                ---           (208,182)
  Intangible assets                     ---            551,465 
                                   -------------  -------------
  Cash flows used in investing
    activities                      (39,901,606)   (41,232,514)
                                   -------------  -------------
Effect of exchange rate changes
  on cash and equivalents               363,223       (160,838)
                                   -------------  -------------
Net decrease in cash and cash
  equivalents                        (4,968,414)   (23,557,574)
Cash and cash equivalents at
  beginning of year                   9,213,908     36,070,354 
                                   -------------  -------------
Cash and cash equivalents at
  end of period                    $  4,245,494   $ 12,512,780 
                                   =============  =============

<FN>
See notes to interim condensed consolidated financial statements.
</FN>

</TABLE>













<PAGE>
<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                        (UNAUDITED)
<CAPTION>
                                          40 Weeks Ended       
                                   ----------------------------
                                   November 11,   November 12, 
                                       1995            1994    
                                   -------------  -------------
<S>                                <C>            <C>          
Reconciliation of net earnings
  to cash flows provided by
  (used in) operating activities:

Net earnings                       $  4,753,751   $  2,975,861 

Adjustments for items not
  requiring cash:
  Depreciation and amortization      33,002,516     28,325,660 
  Deferred income taxes                 680,706       (234,251)
  Deferred compensation                 203,282     (1,003,189)
  Other                              (1,161,631)    (1,532,449)

Decrease (increase) in current
  assets:
  Receivables and inventories       (13,575,623)   (22,907,014)
  Deferred costs applicable to
    unsold portraits                    172,645      2,026,572 
  Prepaid expenses and other
    current assets                   (2,340,720)    (5,824,943)

Increase (decrease) in current
  liabilities:
  Accounts payable, accrued
    expenses and other
    liabilities                       4,554,631     14,221,969 
  Income taxes                       (7,539,517)    (5,386,459)
                                   -------------  -------------
Cash flows provided by
  operating activities             $ 18,750,040   $ 10,661,757 
                                   =============  =============
Supplemental cash flow
  information:
  Interest paid                    $  4,919,641   $  3,539,437 
                                   =============  =============
  Income taxes paid                $ 10,036,055   $  6,338,116 
                                   =============  =============

<FN>
See notes to interim condensed consolidated financial statements.
</FN>
</TABLE>

<PAGE>
                           CPI CORP.
 NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                          (UNAUDITED)


1. In the opinion of management, the accompanying unaudited       
   condensed consolidated financial statements contain all        
   adjustments necessary for a fair presentation of the Company's 
   financial position as of November 11, 1995, November 12, 1994  
   and February 4, 1995 and the results of its operations and     
   changes in its cash flows for the 16 and 40 weeks ended November 
   11, 1995 and November 12, 1994.  These financial statements    
   should be read in conjunction with the financial statements and 
   the notes included in the Company's annual report on Form 10-K 
   for its fiscal year ended February 4, 1995.


2. Short-term investments are comprised of money market instruments 
   which aggregated $7.3 million, $12.1 million and $10.3 million 
   as of November 11, 1995, November 12, 1994, and February 4,    
   1995, respectively, and are stated at cost which approximates  
   market.
   
   Total interest income for the 16 and 40 weeks ended November 11, 
   1995 and November 12, 1994 was $62,000 and $170,000 and        
   $411,000 and $788,000, respectively.


3. Inventories consist of the following components (amounts in    
   thousands)

<TABLE>
   CPI CORP. INVENTORIES AT NOVEMBER 11, 1995, NOVEMBER 12, 1994  
   AND FEBRUARY 4, 1995
<CAPTION>
                                Nov. 11,    Nov.12,     Feb. 4,  
                                  1995       1994        1995    
                                ---------   ---------  ----------
   <S>                          <C>         <C>         <C>      
   Raw materials and supplies   $37,951     $36,939     $33,887  
   Portraits-in-process           ---           164          56  
                                --------    --------    -------- 
                                $37,951     $37,103     $33,943  
                                ========    ========    ======== 
</TABLE>

4. On April 28, 1995, Consumer Programs Incorporated, a wholly-
   owned subsidiary of CPI Corp., entered into two separate $5.0
   million credit agreements with two domestic banks.  Both $5.0
   million credit agreements expired on July 31, 1995 and had
   interest charged at the lower of a quoted interest rate or the
   bank's prime lending rate.

<PAGE>

   On July 13, 1995, the Company terminated its existing $50.0    
   million revolving credit agreement and the two separate $5.0   
   million credit agreements of its wholly-owned subsidiary,      
   Consumer Programs Incorporated, and entered into a new, $60.0  
   million revolving credit agreement ("the agreement") with three 
   domestic banks.  The new agreement, which will expire on August 
   31, 1997, has interest charged at the lower of a quoted
   interest rate or the banks' prime lending rate.  A commitment
   fee of 0.1875% per annum is payable on the unused portion of
   the agreement.  The Company is not required to maintain        
   compensating balances in connection with the new agreement and 
   has substantially the same financial covenants in the agreement 
   as those set forth in the Company's $60.0 million Senior       
   Notes held by two insurance companies.  One additional covenant 
   the Company has in the new agreement is the Company will pay   
   down to $5.0 million the balance held under the agreement for
   30 consecutive days during the year.

   Total interest expense for the 16 weeks ended November 11,
   1995 and November 12, 1994 was $1.8 million and $1.6 million
   respectively and for the 40 weeks ended November 11, 1995 and  
   November 12, 1994, was $4.1 million and $3.5 million,          
   respectively.

   Total interest expense for the third quarter of 1995 was       
   increased $25,000 and for the first three quarters of 1995     
   was reduced $76,000 in connection with the Company's $40       
   million interest rate swap agreement as the Company had recorded 
   the swap agreement at its market value as of February 4, 1994  
   and favorable changes in the interest rate environment have    
   occurred since that date.  In the third quarter and first three 
   quarters of 1994, interest expense was increased $184,000 and  
   $296,000, respectively, by the swap agreements.  The swap      
   agreement matured on August 28, 1995.



















<PAGE>
                 PART I.  FINANCIAL INFORMATION

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL        
         CONDITION AND RESULTS OF OPERATIONS

To establish a framework for discussion, selected financial data
summarizing the Company's operating results for the 16 and 40 weeks
ended November 11, 1995 and November 12, 1994, respectively,
representing the third quarter and the first three quarters of
1995, are presented in the following table and are discussed in
greater detail on subsequent pages.
<TABLE>
<CAPTION>
                                         16 Weeks Ended           
                           ---------------------------------------
                           (in thousands except per share amounts)
                                   November 11,    November 12,
                                      1995            1994   
                                   ----------      ----------
<S>                                <C>             <C>       
Net sales:
  Portrait Studios                 $ 90,894        $ 96,477   
  Photofinishing                     58,028          59,448   
  Wall Decor                         16,972          14,389   
  Other Products and Services         5,568           5,090   
                                   ---------       ---------  
                                   $171,462        $175,404   
                                   =========       =========  
Operating earnings:
  Portrait Studios                 $ 12,322        $ 11,975   
  Photofinishing                       (125)          1,033   
  Wall Decor                            972             930   
  Other Products and Services           (89)           (966)  
                                   ---------       ---------  
                                     13,080          12,972   
General corporate expenses            6,509           5,401   
                                   ---------       ---------  
Income from operations                6,571           7,571   
Net interest expense                  1,691           1,436   
Other income                            161              91   
                                   ---------       ---------  
Earnings before income taxes          5,041           6,226   

Income tax expense                    1,865           2,394   
                                   ---------       ---------  
Net earnings                       $  3,176        $  3,832   
                                   =========       =========  

Earnings per common share          $   0.23        $   0.28   
                                   =========       =========  
Weighted average number of
  common and common equivalent
  shares outstanding                 14,090          13,829   
                                   =========       =========  


</TABLE>














<PAGE>

<TABLE>

<CAPTION>

                                         40 Weeks Ended           
                           ---------------------------------------
                           (in thousands except per share amounts)

                                   November 11,    November 12,
                                      1995            1994   
                                   ----------      ----------
<S>                                <C>             <C>       
Net sales:
  Portrait Studios                 $195,607        $192,043   
  Photofinishing                    141,937         143,348   
  Wall Decor                         38,460          31,907   
  Other Products and Services        13,691          12,862   
                                   ---------       ---------  
                                   $389,695        $380,160   
                                   =========       =========  
Operating earnings:
  Portrait Studios                 $ 23,736        $ 20,184   
  Photofinishing                      1,054           1,559   
  Wall Decor                            426             196   
  Other Products and Services          (974)         (2,263)  
                                   ---------       ---------  
                                     24,242          19,676   
General corporate expenses           13,374          12,420   
                                   ---------       ---------  
Income from operations               10,868           7,256   
Net interest expense                  3,657           2,751   
Other income                            335             295   
                                   ---------       ---------  
Income before income taxes            7,546           4,800   

Income tax expense (benefit)          2,792           1,824   
                                   ---------       ---------  
Net earnings                       $  4,754        $  2,976   
                                   =========       =========  

Earnings per common share          $   0.34        $    .21   
                                   =========       =========  
Weighted average number of
  common and common equivalent
  shares outstanding                 13,984          14,209   
                                   =========       =========  
</TABLE>






<PAGE>

RESULTS OF OPERATIONS
- ---------------------

REVENUES:  Sales decreased 2.2% to $171.5 million in third quarter
of 1995 from $175.4 million in the third quarter of 1994.   Factors
contributing to the reduced revenues were a decrease in both
Portrait Studio and Photofinishing sales offset slightly by an
increase in sales in the Wall Decor and Other Products and Services
segments.  For the first three quarters of 1995, sales increased
2.5% to $389.7 million from $380.2 million recorded in the first
three quarters of 1994 due to increased sales in the Portrait
Studio, Wall Decor and Other Products and Services segments, offset
by a decrease in sales in the Photofinishing segment.

Portrait Studio sales decreased 5.8% to $90.9 million from $96.5
million in the third quarter of 1995.  Comparison between 1995 and
1994 third quarters is difficult as a change in operations resulted
in an acceleration in sales of about two weeks occurred in the
Portrait Studio segment in the third quarter of 1994 due to the
conversion of all studios to a new freeze-frame digital imaging
system and the introduction of the new Portrait Preview System. 
Under the new systems, customers are able to view and order
portraits during the photography session rather than later at the
time of portrait package delivery.  Since the Company records sales
upon customer acceptance, the recognition of sales was accelerated
during the introduction of the new Portrait Preview System in 1994. 
For the first three quarters of 1995, sales in the Portrait Studio
segment increased 1.9% to $195.6 million from $192.0 million
recorded in the comparable period in 1994, reflecting positive
customer acceptance of the new digital imaging technology, Portrait
Preview System and, since the latter part of fiscal year 1994, the
Custom Portraits by Sears program.  As with the third quarter,
comparison between the years is difficult due to the change in
operations previously discussed.

In the Photofinishing segment, sales decreased 2.4% to $58.0
million for the third quarter of 1995 from $59.4 million recorded
in the corresponding period last year.  In addition, sales for the
Photofinishing segment for the first three quarters of 1995
decreased slightly to $141.9 million from $143.3 million recorded
in the prior year.  Both decreases resulted from reductions in roll
processing volumes and number of store locations, partially offset
by higher sales per roll.

Sales in the Wall Decor segment were $17.0 million in the third
quarter of 1995, a 18.0% increase from the $14.4 million in sales
recorded in the comparable period last year.  For the first three
quarters of 1995, sales increased 20.5% to $38.5 million from the
$31.9 million recorded in the first three quarters of 1994.  The
sales increases in both the third quarter and first three quarters 



<PAGE>
were due largely to the opening of 39 new locations since last
year's first quarter.  Same store sales decreased slightly for the
third quarter and first three quarters in 1995 from the comparative
periods in 1994.

In the Other Products and Services segment, which represents the
electronic publishing business, sales increased 9.4% to $5.6
million and 6.5% to $13.7 million for the third quarter and first
three quarters of 1995, respectively, from comparable periods in
1994.  Average weekly sales per store for the electronic publishing
locations increased 24.5% and 21.6% for the third quarter and first
three quarters in 1995, respectively, from the third quarter and
first three quarters in 1994, reflecting the improving performance
of comparable existing stores and the closure of six marginal
locations late in 1994 and early in 1995.


OPERATING EARNINGS:  Earnings from operations for the third quarter
of 1995 was relatively unchanged at $13.1 million from the
comparable period in 1994.  For the first three quarters of 1995,
income from operations increased 23.2% to $24.2 million from $19.7
million recorded for the first three quarters of 1994.  This
increase was primarily due to the improved operating earnings in
the Portrait Studio, Wall Decor and Other Products and Services
segments marginally offset by deteriorated operating earnings in
the Photofinishing segment.

Portrait Studio operating earnings increased 2.9% and 17.6% for the
third quarter and first three quarters of 1995, respectively, from
the comparable periods last year.  As previously discussed with
revenues, comparison of operating earnings between 1995 and 1994
third quarters is difficult due to the change in operation caused
by the introduction of the Portrait Preview System in 1994 which
resulted in an acceleration in sales and an increase in operating
earnings.  This new system reduced manufacturing costs for both the
third quarter and the first three quarters of 1995 over comparable
prior year periods by eliminating the production of speculative
units and thereby substantially reducing the number of portraits
produced.  These savings were partially offset by increased
depreciation associated with the new system.  Specifically,
additional depreciation for the new freeze-frame digital imaging
system for the third quarter and first three quarters of 1995
exceeded the comparable periods last year by $620,000 and $3.1
million, respectively.

The Photofinishing operating losses for the third quarter of 1995
were $125,000, declining from the $1.0 million operating earnings
of the comparable period last year.  For the first three quarters
of 1995, operating earnings were $1.1 million, a decline of
$500,000 from 1994 levels.  The declines in operating earnings were
attributable to a decline in roll processing volume.


<PAGE>
The Wall Decor segment showed a slight improvement in operating
earnings, increasing to $972,000 in the third quarter of 1995 from
the $930,000 recorded in the comparable period last year.  During
the seasonally slow first three quarters of 1995, earnings for the
Wall Decor segment were $426,000, up from $196,000 recorded in
1994,  reflecting the increased number of locations.

Other Products and Services operating losses were also reduced for
both the third quarter and first three quarters of 1995 due to
improved sales per store and the closure of six unprofitable stores
during the latter part of 1994 and first part of 1995 which
resulted in improved operating margins per store.

NET EARNINGS:  Net earnings decreased 17.1% to $3.2 million in the
third quarter of 1995, reflecting relatively unchanged operating
earnings and increased corporate expenses caused primarily by
higher employee benefit costs.  For the first three quarters of
1995, net earnings increased 59.7% to $4.8 million over the $3.0
million recorded in the prior year, reflecting improved operating
income in the Portrait Studio and Other Products and Services
segments partially offset by declining operating income in the
photofinishing segment, increased corporate expenses caused by
higher employee benefit costs and a $529,000 increase in interest
expense caused by an increase in short-term borrowings.  In
addition, as a direct result of the Company's $40.0 million
interest rate swap agreement, which matured August 28, 1995,
interest expense was charged $25,000 for the third quarter of 1995
and reduced by $76,000 for the first three quarters of 1995.  In
the third quarter and first three quarters of 1994, interest
expense was charged $184,000 and $296,000, respectively, due to the
impact of the interest rate swap agreement.

Earnings per share amounted to $0.23 in the third quarter of 1995
compared to $0.28 per share recorded in the prior year's third
quarter.  For the first three quarters of 1995, earnings per share
were $0.34 per share compared to $0.21 per share in the comparable
period last year.  Weighted average number of common and common
equivalent shares outstanding for the third quarter and the first
three quarters of 1995 and 1994 were 14,090,218 compared to
13,829,014 and 13,984,338 compared to 14,208,617, respectively. 


CAPITAL RESOURCES AND LIQUIDITY
- -------------------------------

Cash, cash equivalents and short-term investments were $9.5
million, $17.7 million and $14.3 million on November 11, 1995,
November 12, 1994 and February 4, 1995, respectively.  The Company
has a $60.0 million revolving credit agreement under which short-
term borrowings amounted to $27.8 million, $29.1 million and $6.9
million on November 11, 1995, November 12, 1994 and February 4,
1995, respectively.

<PAGE>
Capital expenditures and dividends for the first three quarters of
1995 were $39.8 million and $5.8 million, respectively.  These
expenditures were primarily funded by operating cash flows,
existing cash, cash equivalents and short-term investments and
increases in short-term borrowings.  Capital expenditures included
the installation of the new digital imaging technology in the
Canadian Portrait Studio operation, the previously announced studio
renovation program, equipment upgrades and enhancements in the
Photofinishing operations and the opening of 22 new Prints Plus
locations.

The Company believes it has sufficient liquidity and capital
resources to meet planned capital expenditures and normal working
capital requirements.







































<PAGE>

                 PART I.  FINANCIAL INFORMATION



ITEM 6(a). EXHIBITS


     Exhibit 11 - Computation of Earnings per Common Share
                     for 16 and 40 weeks.

     Exhibit 27 - Financial Data Schedule










































<PAGE>
                 PART II.  OTHER INFORMATION


ITEM 6.   EXHIBITS AND REPORTS ON FORM 8-K


Item 6(b) On August 17, 1995, CPI Corp. reported that on August 3, 
          1995, the Board of Directors approved a Resolution to   
          amend CPI Corp.'s By-Laws and approved the Second       
          Amendment to the Rights Agreement.











































<PAGE>
                          SIGNATURE
         





Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.





CPI Corp.




Date:  December 21, 1995       By:   /s/     Barry Arthur       
                                     ---------------------------
                                     Barry Arthur
                                     Authorized Officer and
                                     Principal Financial Officer




























<PAGE>
                         EXHIBIT INDEX



PART I.


Item 6(a). Exhibits

       Exhibit 11 - Computation of Earnings
                    Per Share - 16 and 40 weeks


       Exhibit 27 - Financial Data Schedule








































PART I.  ITEM 6(a) EXHIBITS                       EXHIBIT 11

<TABLE>

CPI CORP. COMPUTATION OF EARNINGS PER COMMON SHARE
     (In Thousands Except Per Share Amounts)

<CAPTION>

                                         16 Weeks Ended     
                                      --------------------- 
                                       Nov. 11,     Nov. 12,
                                         1995         1994  
                                      ---------    ---------
<S>                                   <C>          <C>      
Primary:

  Net earnings applicable
    to common shares                  $  3,176     $  3,832 
                                      =========    =========

Shares:
  
  Weighted average number of
    common shares outstanding           17,168       17,002 

  Shares issuable under employee
    stock plans - weighted average          37           10 

  Dilutive effect of exercise of
    certain stock options                  188         ---  

  Less:  Treasury stock - weighted
    average                             (3,303)      (3,183)
                                      ---------    ---------

  Weighted average number of common
    and common equivalent shares
    outstanding                         14,090       13,829 
                                      =========    =========

Earnings per common and
    common equivalent shares          $   0.23     $   0.28 
                                      =========    =========
</TABLE>



<PAGE>

PART I.  ITEM 6(a) EXHIBITS                       EXHIBIT 11

<TABLE>

CPI CORP. COMPUTATION OF EARNINGS PER COMMON SHARE
     (In Thousands Except Per Share Amounts)

<CAPTION>

                                         40 Weeks Ended     
                                      --------------------- 
                                       Nov. 11,     Nov. 12,
                                         1995         1994  
                                      ---------    ---------
<S>                                   <C>          <C>      
Primary:

  Net earnings applicable
    to common shares                  $  4,754     $  2,976 
                                      =========    =========

Shares:
  
  Weighted average number of
    common shares outstanding           17,167       17,002 

  Shares issuable under employee
    stock plans - weighted average          29           10 

  Dilutive effect of exercise of
    certain stock options                   91         ---  

  Less:  Treasury stock - weighted
    average                             (3,303)      (2,803)
                                      ---------    ---------

  Weighted average number of common
    and common equivalent shares
    outstanding                         13,984       14,209 
                                      =========    =========

Earnings per common and
    common equivalent shares          $   0.34     $   0.21 
                                      =========    =========
</TABLE>








<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          FEB-03-1996
<PERIOD-END>                               NOV-11-1995
<CASH>                                           2,196
<SECURITIES>                                     7,291
<RECEIVABLES>                                   34,798
<ALLOWANCES>                                     2,111
<INVENTORY>                                     37,951
<CURRENT-ASSETS>                                93,288
<PP&E>                                         341,270
<DEPRECIATION>                                 170,770
<TOTAL-ASSETS>                                 320,464
<CURRENT-LIABILITIES>                           92,637
<BONDS>                                              0
<COMMON>                                         6,867
                                0
                                          0
<OTHER-SE>                                     159,888
<TOTAL-LIABILITY-AND-EQUITY>                   320,464
<SALES>                                        389,695
<TOTAL-REVENUES>                               389,695
<CGS>                                          106,093
<TOTAL-COSTS>                                  378,826
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               4,068
<INCOME-PRETAX>                                  7,546
<INCOME-TAX>                                     2,792
<INCOME-CONTINUING>                              4,754
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     4,754
<EPS-PRIMARY>                                     0.34
<EPS-DILUTED>                                     0.34
        


</TABLE>


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