CPI CORP
8-K/A, 1996-12-10
PERSONAL SERVICES
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               SECURITIES AND EXCHANGE COMMISSION

                     WASHINGTON, D.C. 20549

                           FORM 8-KA

                         CURRENT REPORT

                           AMENDMENT 2


             Pursuant to Section 13 or 15(d) of the
                Securities Exchange Act of 1934



Date of Report (Date of earliest event reported) October 18, 1996
                                                 




                           CPI CORP. 
________________________________________________________________
  (exact name of registrant as specified in its charter)



    Delaware                  0-11227              43-1256674
________________________________________________________________
(State or other jurisdiction (Commission file   (IRS Employer
 of incorporation)             Number)       Identification No.)




1706 Washington Avenue, St. Louis, Missouri        63103-1790
________________________________________________________________
(Address of principal executive offices)            (Zip code)




Registrants's telephone number, including area code (314)231-1575
________________________________________________________________




________________________________________________________________
(Former name or former address, if changes since last report.)


<PAGE>

ITEM 7.  FINANCIAL STATEMENTS AND EXHIBITS


B.  Pro Forma Financial Information


                           CPI CORP.
           PRO FORMA CONSOLIDATED FINANCIAL STATEMENTS
                         (Unaudited)

The Pro Forma Consolidated Financial Statements have been
prepared to reflect the Photofinishing Joint Venture Transaction
wherein the Company sold 51% of the outstanding shares of Fox
Photo, Inc. (Fox Photo) to Eastman Kodak Company for a cash
purchase price of  $56.1 million subject to adjustment resulting
from changes in Fox Photo's net worth between April 27, 1996 and
October 4, 1996.

Fox Photo contains substantially all the Company's retail
photofinishing business and currently operates under the trade
names of Fox Photo, CPI Photo Finish and Proex Photo Systems,
Inc. (Proex).  Proex is a wholly owned subsidiary of Fox Photo,
Inc.

The following Unaudited Pro Forma Consolidated Financial
Statements are based on historical information which has been
adjusted to reflect the Photofinishing Joint Venture Transaction
as if it had occurred on February 5, 1995, the beginning of the
periods presented with respect to the income statement data, and
as of July 20, 1996 with respect to balance sheet data.  The
assumptions on which the pro forma financial information is based
are further described in the Notes to the Unaudited Pro Forma
Consolidated Financial Statements.  The historical statements are
included in the Company's Annual Report on Form 10-K for the year
ended February 3, 1996 (the Company's 1995 Annual Report) and
from the Unaudited Consolidated Financial Statements included in
the Company's Quarterly Reports on From 10-Q for the period ended
July 20, 1996.  More comprehensive financial information is
included in such reports and the financial information which
follows is qualified in its entirety by reference to such reports 
and all of the financial statements and related notes contained
therein.  The Unaudited Pro Forma Consolidated Financial
Statements should be read in conjunction with the consolidated
historical financial information and does not purport to be
indicative of the results that would actually have been obtained
had the Photofinishing Joint Venture Transaction been consummated
at the dates indicated or that may be obtained in the future.






<PAGE>

<TABLE>
CPI CORP. PRO FORMA CONSOLIDATED STATEMENTS OF EARNINGS
(Unaudited)    (in thousands of dollars except per share amounts)
Twenty-four weeks ended July 20, 1996
<CAPTION>

                       Historical  Pro Forma    Note  Pro Forma
                       07/20/96    Adjustments  Ref.   07/20/96
                       ----------  -----------  ----  ---------
<S>                     <C>         <C>         <C>   <C>
Net sales               $ 210,108   $ (78,220)  (5)   $ 131,888 

Costs and expenses:
  Cost of sales
   (exclusive of
   depreciation)           58,453     (31,288)  (5)      27,165 
  Selling, admini-
   strative and
   general expenses       135,442     (38,791)  (5)      95,354 
                                          550   (6)             
                                       (1,385)  (7)             
                                         (462)  (8)             
  Depreciation             17,234      (5,980)  (5)      11,254 
  Amortization              1,959      (1,800)  (5)         159 
                        ----------  ----------        ----------
                          213,088      79,156           133,932 
Income (loss)
 from operations           (2,980)        936            (2,044)
Net interest expense        2,008      (1,225)  (10)        783 
Minority interest in
 losses of venture            -          (596)  (9)        (596)
Other income                  331         -                 331 
                        ----------  ----------        ----------
Earnings (losses)
 before income taxes       (4,657)      1,565            (3,092)
Income tax expense
 (benefit)                 (1,723)        579   (11)     (1,144)
                        ----------  ----------        ----------
  Net earnings (loss)      (2,934)        986            (1,948)
                        ==========  ==========        ==========
Net earnings (loss)
 per common share            (.21)        .07              (.14)
                        ==========  ==========        ==========
Weighted average
 number of common
 and common equi-
 valent shares
 outstanding               13,982      13,982            13,982 
                        ==========  ==========        ==========
<FN>
See notes to pro forma consolidated financial statements.
</FN>
</TABLE>
<PAGE>

<TABLE>
CPI CORP. PRO FORMA CONSOLIDATED STATEMENTS OF EARNINGS
(Unaudited)    (in thousands of dollars except per share amounts)
Fifty-two weeks ended February 3, 1996
<CAPTION>
                       Historical  Pro Forma    Note  Pro Forma
                       02/03/96    Adjustments  Ref.   02/03/96
                       ----------  -----------  ----  ---------
<S>                     <C>         <C>         <C>   <C>
Net sales               $ 526,651   $(188,408)  (5)   $ 338,243 

Costs and expenses:
  Cost of sales
   (exclusive of
   depreciation)          135,559     (75,363)  (5)      60,196 
  Selling, admini-
   strative and
   general expenses       318,413     (91,219)  (5)     224,294 
                                        1,100   (6)             
                                       (3,000)  (7)
                                       (1,000)  (8)
  Depreciation             35,457     (13,957)  (5)      21,500 
  Amortization              5,550      (3,600)  (5)       1,950 
                        ----------  ----------        ----------
                          494,979    (187,039)          307,940 
Income from operations     31,672      (1,369)           30,303 
Net interest expense        4,597      (2,655)  (10)      1,942 
Minority interest in
 earnings of venture          -           372   (9)         372 
Other income                  563         -                 563 
                        ----------  ----------        ----------
Earnings from
 continuing operations
 before income taxes       27,638       1,658            29,296 
Income tax expense          9,979         614   (11)     10,593 
                        ----------  ----------        ----------
Net earnings from
 continuing operation      17,659       1,044            18,703 
Net losses from dis-
 continued operations      (3,326)        -              (3,326)
                        ----------  ----------        ----------
Net earnings            $  14,333   $   1,044         $  15,377 
                        ==========  ==========        ==========
Earnings per common
 share:
  Net earnings from
   cont. operations     $    1.26   $     .08         $    1.34
  Net losses from
   discont. operations       (.24)        -                (.24)
                        ---------   -----------       ----------
     Net earnings       $    1.02   $     .08         $    1.10 
                        ==========  ==========        ==========
Weighted average
 number of common
 and common equi-
 valent shares
 outstanding               13,989      13,989            13,989 
                        ==========  ==========        ==========
<FN>
See notes to Pro Forma Consolidated Financial Statements.
</FN>
</TABLE>









<PAGE>

<TABLE>

CPI CORP. PRO FORMA CONSOLIDATED BALANCE SHEET - ASSETS
(Unaudited)    (in thousands of dollars)
Twenty-four weeks ended July 20, 1996

<CAPTION>
                       Historical
                       CPI Corp.   Pro Forma    Note  Pro Forma
                       07/20/96    Adjustments  Ref.  07/20/96 
                       ----------  -----------  ----  ---------
<S>                    <C>          <C>         <C>   <C>
Current Assets:
  Cash                 $   3,374    $  (1,900)  (2)   $  (1,474)
  Short-term 
   investments             2,762       52,591   (2)      42,053 
                                       (4,000)  (3)             
                                       (9,300)  (4)             
  Receivables             18,999       (6,306)  (2)      12,693 
  Inventories             31,164      (12,917)  (2)      18,247 
  Prepaid expenses
   and other
   current assets          8,927         (802)  (2)       8,125 
  Deferred income
   taxes, net              3,476          -               3,476 
                       ----------   -----------       ----------
    Total current
     assets               68,702       17,366            86,068 

Net property
 and equipment           170,200      (36,000)  (2)     134,200 
Other assets
  Intangible assets,
   net                    50,214      (49,747)  (2)         467 
  Investment in
   minority-
   owned venture             -         44,590   (2)      48,590 
                                        4,000   (3)             
  Other long-term 
   assets                  4,120          -               4,120 
                       ----------   -----------       ----------
    Total other
     assets               54,334       (1,157)           53,177 
                       ----------   -----------       ----------

Total assets           $ 293,236    $ (19,791)        $ 273,445 
                       ==========   ==========        ==========
<FN>
See accompanying notes to pro forma consolidated financial      
statements
</FN>
</TABLE>

<PAGE>

<TABLE>

CPI CORP. PRO FORMA CONSOLIDATED BALANCE SHEET - LIABILITIES
(Unaudited)    (in thousands of dollars)
Twenty-four weeks ended July 20, 1996

<CAPTION>
                       Historical
                       CPI Corp.   Pro Forma    Note  Pro Forma
                       07/20/96    Adjustments  Ref.   07/20/96
                       ----------  -----------  ----  ---------
<S>                     <C>         <C>         <C>   <C>
Liabilities and
 stockholders' equity
Current liabilities:
  Short-term borrowings $   9,300   $  (9,300)  (4)   $     -   
  Current maturities
   of long-term
   obligations              5,000         -               5,000 
  Accounts Payable         29,517     (12,986)  (2)      16,531 
  Accrued expenses and
   other liabilities       20,219      (3,500)  (2)      16,719 
                        ----------  -----------       ----------
    Total current
     liabilities           64,036     (25,786)           38,250 

Long-term obligations
 less current maturities   54,846         -              54,846 
Other liabilities           4,228        (185)  (2)       4,043 
Deferred income taxes,
 net                        1,491       2,287   (2)       3,778 
                        ----------  -----------       ----------
    Total liabilities     124,601     (23,684)          100,917 
Stockholders' equity      168,635       3,893   (2)     172,528 
                        ----------  -----------       ----------
    Total liabilities
     and stockholders'
     equity             $ 293,236   $ (19,791)        $ 273,445 
                        ==========  ==========        ==========

<FN>
See accompanying notes to pro forma consolidated financial      
statements
</FN>

</TABLE>






<PAGE>

                         CPI CORP.
    NOTES TO  PRO FORMA CONSOLIDATED FINANCIAL STATEMENTS
                        (Unaudited)


(1)  The Pro Forma Consolidated Financial Statements reflect the
joint venture transaction entered into by the Company with Eastman
Kodak Company (Kodak) on October 4, 1996 as if the transaction had
occurred on February 5, 1995, the beginning of the periods
presented with respect to the income statement data, and on July
20, 1996 with respect to the balance sheet data.  The new joint
venture will own and operate the Company's retail photofinishing
business previously conducted by the Company's Fox Photo, Inc. and
Proex Photo System, Inc. (Proex) subsidiaries and operates under
the trade names of Fox Photo, CPI Photo Finish and Proex.  Proex
is a wholly owned subsidiary of  Fox Photo, Inc.  Under terms of
the agreement, Kodak acquired a 51% interest in the joint venture
for a cash purchase price of $56.1 million subject to adjustments
resulting from changes in Fox's net worth between April 27, 1996
and the October 4, 1996 consummation date.

































<PAGE>

(2)  Entry to reflect the purchase price as adjusted, eliminate
the net assets of the Joint Venture on the Company's books, record
the estimated transaction cost, record the gain on the transaction
net of taxes and the minority interest for the 49% share of the
Joint Venture retained by the Company as follows:

<TABLE>
<CAPTION>
                                                 07/20/96 
<S>                                              <C>
Cash                                             $  1,900 
Receivables                                         6,306 
Inventories                                        12,917 
Prepaid expenses and other
 current assets                                       802 
Net property and equipment                         36,000 
Intangible assets                                  49,747 
                                                 ---------
                                                  107,672 
Accounts payable                                   12,986 
Accrued expenses and other
 liabilities                                        3,500 
Other liabilities                                     185 
                                                 ---------
Net assets of Joint Venture                        91,001 
Minority interest 49%                              44,590 
                                                 ---------
Percent sold 51%                                   46,411 
                                                 ---------
Consideration received                             56,100 
Estimated consideration adjustments 
 and costs of transaction                          (3,509)
                                                 ---------
   Net consideration                               52,591 
                                                 ---------
Gain before taxes on Joint Venture
 transaction                                        6,180 
Deferred tax liability                              2,287 
                                                 ---------
Net gain on Joint Venture
 transaction                                     $  3,893 
                                                 =========
</TABLE>

(3)  Entry to record $4.0 million loan to the Joint Venture.

(4)  Entry to reclassify short-term borrowings to short-term
investments for balance sheet presentation assuming cash would
have been used to pay off debt related to Fox.




<PAGE>
(5)  Entry to eliminate the photo finish business which is being
transferred to the Joint Venture.

(6)  Entry to adjust for certain benefit expense allocations to
reflect the expected future cost to the Joint Venture.

(7)  Entry to adjust for administrative services to be provided to
the Joint Venture which were not charged to the photo finish
business.

(8)  Entry to reflect minimal consulting services by senior
management to the Joint Venture.  Consulting services are expected
to be from $1.0 million to $3.0 million per year based on certain
performance levels.

(9)  Entry to reflect minority interest profit (loss) for the
period indicated.

(10) Entry to adjust for an estimated net decrease in interest
expense to reflect the increase in short-term investments
resulting from the Joint Venture transaction.

(11) Entry to record an estimated tax expense on the pro forma
adjustments.





























<PAGE>

                           SIGNATURE




Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.




                                          CPI CORP.           
                                        (Registrant)





                             /s/  Barry Arthur                
                                 -----------------------------
                                  Barry Arthur
                                  Authorized Officer and
                                  Principal Financial Officer


Dated:  December 10, 1996


























<PAGE>


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