CPI CORP
SC 13E4/A, 1996-11-05
PERSONAL SERVICES
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<PAGE>
 
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                             ______________________

                                 SCHEDULE 13E-4
                               (Amendment No. 3)
                         ISSUER TENDER OFFER STATEMENT
     (PURSUANT TO SECTION 13(E)(1) OF THE SECURITIES EXCHANGE ACT OF 1934)

                                   CPI CORP.
                                (Name of Issuer)

                                   CPI CORP.
                      (Name of Person(s) Filing Statement)

Common Stock, par value $.40 per share                    125902106
    (Title of Class of Securities)                 (CUSIP Number of Class 
                                                       of Securities)

                             _____________________

                                 Alyn V. Essman
                                   CPI Corp.
                             1706 Washington Avenue
                           St. Louis, Missouri  63103
                                 (314) 231-1575
(Name, Address and Telephone Number of Person Authorized to Receive Notices and
           Communications on Behalf of Persons(s) Filing Statement)
                              ____________________

                                   Copies to:

                          William F. Wynne, Jr., Esq.
                                  White & Case
                          1155 Avenue of the Americas
                            New York, New York 10036
                                 (212) 819-8200

                                October 7, 1996
     (Date Tender Offer First Published, Sent or Given to Security Holders)

                           CALCULATION OF FILING FEE
<TABLE>
<CAPTION>
================================================================================
        Transaction Valuation*                           Amount of Filing Fee
        <S>                                              <C>
        $49,500,000                                      $9,900 
================================================================================
</TABLE> 
*Calculated solely for the purpose of calculating the filing fee, based on the
 purchase of 2,250,000 shares at $22.00 per share.

[ ]  Check box if any part of the fee is offset as provided by Rule 0-11 (a)(2)
and identify the filing with which the offsetting fee was previously paid.
Identify the previous filing by registration statement number or the Form or
Schedule and the date of its filing.

Amount Previously Paid:    Not applicable     Filing party:  Not applicable
Form or Registration No.:  Not applicable     Date Filed:    Not applicable
================================================================================
<PAGE>
 
               The Issuer Tender Offer Statement on Schedule 13E-4 dated October
     7, 1996, as amended by Amendment No. 1 dated October 18, 1996 and Amendment
     No. 2 dated October 29, 1996, relating to the offer by CPI Corp. (the
     "Company") to purchase up to 2,250,000 shares of the Company's common
     stock, $.40 par value per share (the "Shares") (including the associated
     Preferred Stock Purchase Rights issued pursuant to the Rights Agreement,
     dated as of May 1, 1989, between the Company and the Rights Agent named
     therein, as amended), at per share prices specified by tendering
     stockholders not in excess of $22.00 nor less than $19.00 per Share, in
     cash, net to the stockholder, upon the terms and subject to the conditions
     set forth in the Company's Offer to Purchase dated October 7, 1996 and in
     the related Letter of Transmittal, is hereby amended to incorporate the
     information included in the exhibit referred to below.

     ITEM 9.  MATERIAL TO BE FILED AS EXHIBITS.

               Item 9 hereby is amended to include the following additional
                      exhibit:

               (a)(10) Text of Press Release issued by the Company, dated
                       November 5,  1996.
<PAGE>
 
                                   SIGNATURE

               After due inquiry and to the best of my knowledge and belief, I
     certify that the information set forth in this Amendment No. 3 to Schedule
     13E-4 is true, complete and correct.

     Dated:  November 5, 1996

                              CPI CORP.

                              By: /s/ Alyn Essman
                                  ---------------------
                              Alyn V. Essman
                              Chairman and Chief Executive Officer
<PAGE>
 
                                 EXHIBIT INDEX


        EXHIBIT NO.

        (a)(10)   Text of Press Release issued by the Company, dated
                  November 5, 1996.

<PAGE>
 
CPI CORP.
NEWS FOR IMMEDIATE RELEASE                               FOR RELEASE ___________

- --------------------------------------------------------------------------------
FOR FURTHER INFORMATION, CONTACT:
                        NAME: Alyn V. Essman           FIRM: CPI Corporation
                        ADDRESS: 1706 Washington Ave.  CITY: St. Louis
                        STATE, ZIP: Missouri 63103     TELEPHONE: (314) 231-1575
- --------------------------------------------------------------------------------

                                         FOR FURTHER INFORMATION
                                         AT THE FINANCIAL RELATIONS BOARD
                                         George Zagoudis, Chicago 312/266-7800
                                         After 6:00 p.m. 708/705-7240
                                         Kathy Phelan, New York, NY 212/661-8030


             CPI CORP. ANNOUNCES PRELIMINARY TENDER OFFER RESULTS

St. Louis, MO., November 5, 1996 -- CPI Corp. (NYSE: CPY) today announced the 
preliminary results of its Dutch auction tender offer which expired Monday, 
November 4 at 12:00 midnight, New York City time.

The preliminary count by the depository for the offer indicated that 4,446,138
shares were tendered and not withdrawn at $19.00 per share. This number of
shares tendered includes 1,747 odd-lot shares and 2,008,550 shares tendered
pursuant to guaranteed delivery. CPI preliminarily expects to purchase 2,250,000
shares at such price representing approximately 51% of the shares tendered at
the $19.00 price.

The determination of the actual purchase price and final proration factor is 
subject to final confirmation and the proper delivery of all shares tendered and
not withdrawn, including shares tendered pursuant to the guaranteed delivery 
procedure. Payment for such shares accepted for payment and return of any shares
tendered but not accepted for payment will occur as soon as practicable after 
determination of the final proration factor.

CPI is a consumer services company with $527.6 million in fiscal 1995 sales from
continuing operations, operating over 1,700 retail locations, including 1,029 
Sears Portrait Studios in the U.S., Puerto Rico and Canada, 154 Prints Plus wall
decor locations and, in a joint venture with Eastman Kodak Co., 524 
photofinishing locations.


         CPI corp - 1706 Washington Avenue - St. Louis, Missouri 63103


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