CPI CORP
10-Q, 1996-08-30
PERSONAL SERVICES
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               SECURITIES AND EXCHANGE COMMISSION
                     Washington D.C.   20549

                           FORM 10-Q


        QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF
              THE SECURITIES EXCHANGE ACT OF 1934


              For the Quarter Ended July 20, 1996
                 Commission File Number 1-10204


                           CPI CORP.
 ------------------------------------------------------------
    (Exact Name of Registrant as Specified In Its Charter)


            Delaware                                43-1256674
- ----------------------------                  -------------------
(State of Other Jurisdiction                  (I.R.S. Employer    
of Incorporation or Organization)             Identification No.) 


1706 Washington Avenue, St. Louis, Missouri        63103-1790    
- --------------------------------------------      ------------
(Address of Principal Executive Offices)          (Zip Code)    


Registrant's telephone number, including area code:  (314) 231-1575
                                                     --------------

     Indicate by check mark whether the registrant has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the registrant was required to file
such reports), and has been subject to such filing requirements for
the past 90 days.

                                Yes ______X______  No ____________


     Indicate the number of shares outstanding of each of the
issuer's classes of Common Stock, as of the latest practicable
date.


Common Stock $.40 par value                13,919,062 shares
- ---------------------------       --------------------------------
          Class                     Outstanding at August 29, 1996


<PAGE>
                             CPI CORP.
                              INDEX

Part I.  Financial Information:
   Item 1.  Financial Statements:            
            Management's Discussion and Analysis - Overview

            Interim Condensed Consolidated Statements
              of Earnings - For the 12 Weeks Ended
              July 20, 1996 and July 22, 1995 
            Management's Discussion and Analysis - Results        
              of Operations - For the 12 Weeks Ended
              July 20, 1996 and July 22, 1995

            Interim Condensed Consolidated Statements
              of Earnings - For the 24 Weeks Ended
              July 20, 1996 and July 22, 1995 
            Management's Discussion and Analysis - Results        
              of Operations - For the 24 Weeks Ended
              July 20, 1996 and July 22, 1995

            Interim Condensed Consolidated Balance
              Sheets - July 20, 1996, July 22, 1995
              and February 3, 1996
            Management's Discussion and Analysis - Financial
              Condition

            Interim Condensed Consolidated Statements
              of Cash Flows - For the 24 Weeks Ended 
              July 20, 1996 and July 22, 1995
            Management's Discussion and Analysis - Cash Flows

            Interim Condensed Consolidated Statements
              of Changes in Stockholders' Equity - For
              the 52 Weeks Ended February 3, 1996 and
              for the 24 Weeks Ended July 20, 1996  

            Notes to Interim Condensed Consolidated
              Financial Statements

   Item 6.(a)  Exhibits
               Exhibit 11 - Computation of Earnings
                 per Common Share
               Exhibit 27 - Financial Data Schedule

Part II.  Other Information:
   Item 4      Submission of Matters to a Vote of
                 Security Holders            
   Item 6.(b)  Reports on Form 8-K

Signature

Exhibit Index
<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS--OVERVIEW
- ----------------------------------------------

To enhance understanding of the Company's financial results, the
various components of the Management's Discussion and Analysis are
presented following the pertinent financial data.  Accordingly, in
addition to this overview, separate analyses of the results of
operations, financial condition and cash flows are provided.  Also,
the analysis of each business segment's net sales and operating
earnings is provided in the results of operations analysis.

FISCAL YEARS
The Company's fiscal year ends the first Saturday of February. 
Accordingly, fiscal year 1995 ended February 3, 1996 and consisted
of 52 weeks.  The second fiscal quarters of 1996 and 1995 consisted
of twelve weeks and ended July 20, 1996 and July 22, 1995,
respectively.  Throughout the Management's Discussion and Analysis
and Notes to Interim Condensed Consolidated Financial Statements,
reference to 1995 will mean the fiscal year end 1995 and reference
to second quarter 1996 and second quarter 1995 will mean the second
fiscal quarter of 1996 and 1995, respectively.

DISCONTINUED OPERATIONS
On April 4, 1996, the Company announced its intention to sell
certain assets of its Electronic Publishing operations.  On May 3,
1996, the Company completed the transaction for $4.8 million. 
Additionally, the purchaser assumed certain liabilities of the
Electronic Publishing operation which aggregate approximately
$900,000.  A provision of $3.8 million was made in 1995 to reflect
the discontinued business at its estimated realizable value.  The
Company classified the Electronic Publishing operation as a
discontinued operation and reclassified the prior years' financial
statements to reflect this transaction.

PHOTOFINISHING STORE SALE
On June 3, 1996, the Company announced the sale to Wolf Camera,
Inc. of 50 one-hour photofinishing stores located in Florida,
Georgia, Illinois and Tennessee for $1.9 million.  The Company did
not recognize a material gain or loss on the sale of these assets.

SUBSEQUENT EVENT
On August 8, 1996, the Company announced that it had entered into
a definitive agreement with Eastman Kodak Company ("Kodak") to
establish a joint venture with Kodak to own and operate the
Company's retail photofinishing business.  The retail
photofinishing business is currently conducted by the Company's Fox
Photo, Inc. ("Fox") and Proex Photo Systems, Inc. ("Proex")
subsidiaries and operates under the trade names of Fox Photo, CPI
Photo Finish and Proex.  Proex is a wholly owned subsidiary of Fox.

Pursuant to a Subscription Agreement, dated August 8, 1996, by and
among Kodak, the Company, Consumer Programs Holding, Inc. (a wholly
owned subsidiary of the Company) ("Holding") and Fox (the
<PAGE>
"Subscription Agreement"), Kodak will purchase new shares of Fox
constituting 51% of the then outstanding common stock of Fox for a
cash purchase price of $56.1 million.  The purchase price will be
subject to upward or downward adjustment to account for changes in
Fox's net worth between April 27, 1996 and the date the transaction
is consummated.

Pursuant to the terms of a Stockholders' Agreement (the
"Stockholders' Agreement") to be entered into by Kodak, the
Company, Holding and Fox upon consummation of the joint venture
transaction, at any time from and after January 1, 1999 Kodak can
require the Company to sell its interest in Fox and the Company can
require Kodak to purchase the Company's interest in Fox for a price
equal to 49% of (A) Fox's "fair market value" (as determined
pursuant to the Stockholders' Agreement at the time such "put" or
"call" right is exercised) less (B) $30 million.  In no event,
however, will such purchase price for the Company's remaining
interest in Fox be less than $53.9 million.  Additionally, prior to
January 1, 1999, the Stockholders' Agreement will entitle Kodak to
require that the Company sell its remaining interest in Fox to
Kodak upon a "change in control" (as defined in the Stockholders'
Agreement) of the Company for a purchase price of $53.9 million.

The Stockholders' Agreement provides that Kodak will designate four
members and the Company will designate three members of Fox's
seven-member Board of Directors.  Alyn V. Essman, the Company's
Chairman and Chief Executive Officer, will be the initial Chairman
of Fox's Board of Directors.  Certain specified significant actions
will require the consent of both Kodak and the Company.

The consummation of the joint venture transaction is subject to
customary conditions including the expiration or termination of
applicable waiting periods under the Hart-Scott-Rodino Antitrust
Improvements Act of 1976, as amended, and the procurement of
necessary third party consents.

On August 19, 1996, the Company announced that the Board of
Directors had authorized the Company to purchase up to $50,000,000
of the Company's common stock pursuant to a "Dutch Auction" tender
offer.  The Company expects to use the proceeds from the sale of
Fox's common stock pursuant to the Subscription Agreement to
finance the tender offer.











<PAGE>
<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF
EARNINGS (UNAUDITED) 
(in thousands of dollars except per share amounts)
Twelve weeks ended July 20, 1996 and July 22, 1995  

<CAPTION>

                                       Twelve Weeks Ended  
                                      ---------------------     
                                      July 20,    July 22, 
                                        1996        1995   
                                      ---------   ---------
<S>                                   <C>         <C>      
Net sales                             $105,440    $107,056 
Costs and expenses:
  Cost of sales (exclusive of
   depreciation expense shown below)    29,702      28,384 
  Selling, administrative and
   general expenses                     66,372      64,232 
  Depreciation                           8,766       8,041 
  Amortization                             985       1,410 
                                      ---------   ---------
                                       105,825     102,067 
                                      ---------   ---------
Income (loss) from operations             (385)      4,989 
Net interest expense                     1,038         993 
Other income                               132          71 
                                      ---------   ---------
Earnings (losses) before income taxes
  and discontinued operations           (1,291)      4,067 
Income tax expense (benefit)              (478)      1,505 
                                      ---------   ---------
Net earnings (losses) from
  continuing operations                   (813)      2,562 
                                      ---------   ---------
Discontinued operations:
  Losses from operations, net of
    income tax benefit of $183 in
    1995                                   -          (310)
                                      ---------   ---------
Net earnings (losses)                 $   (813)   $  2,252 
                                      =========   =========

Earnings per common share:
  Net earnings (losses) from
    continuing operations             $  (0.06)   $   0.18 
  Net losses from discontinued
    operations                             -         (0.02)
                                      ---------   ---------
    Net earnings (losses) per share   $  (0.06)   $   0.16 
                                      =========   =========

Dividends per common share            $   0.14    $   0.14 
                                      =========   =========

Weighted average number of common
  and common equivalent shares
  outstanding (in thousands 
  of shares)                            14,001      13,930 
                                      =========   =========

<FN>

See accompanying notes to consolidated financial statements.

</FN>
</TABLE>


<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS--RESULTS OF OPERATIONS
- -----------------------------------------------------------
<TABLE>
NET SALES (in thousands of dollars)
Twelve Weeks Ended July 20, 1996 and July 22, 1995
<CAPTION>
                                    Twelve Weeks Ended
                         ---------------------------------------
                           July 20,       July 22,      Amount  
                             1996           1995        Change  
                          ---------      ---------     -------- 
<S>                       <C>            <C>           <C>
Portrait Studios          $ 51,354       $ 49,585      $ 1,769  
Photofinishing              42,127         46,170       (4,043) 
Wall Decor                  11,959         11,301          658  
                          ---------      ---------     -------- 
     Total net sales      $105,440       $107,056      $(1,616) 
                          =========      =========     ======== 
</TABLE>

NET SALES
Sales from continuing operations decreased 1.5% to $105.4 million
in the second quarter 1996 from $107.1 million in the second
quarter 1995 due primarily to decreased sales in the Photofinishing
segment partially offset by increased sales in the Portrait Studios
and Wall Decor segments.

Portrait Studios sales were $51.4 million in the second quarter
1996, increasing 3.6% from $49.6 million recorded in the comparable
period last year.  Management believes the implementation of the
Studio Enhancement Program, and the resulting Portrait Preview
System(SM) and Custom Portraits by Sears programs, and the
introduction of Portrait Creations(TM) in mid-1995 have contributed
to higher sales as customers continue to respond favorably to this
new technology.  In the second quarter 1996, Portrait Studios
customer volume was relatively unchanged and sales average
increased compared to the second quarter of 1995.

In the Photofinishing segment, sales decreased 8.8% to $42.1
million in the second quarter 1996 compared to $46.2 million
recorded in the corresponding period last year.  The sales decrease
reflects the sale of 50 locations in addition to the net closure of
32 locations from second quarter 1995 through second quarter 1996
and a decrease in the number of rolls of film developed in
comparable stores partially offset by higher average sales per roll
in comparable stores.

Sales in the Wall Decor segment were $12.0 million in the second
quarter 1996, increasing  5.8% from $11.3 million recorded in the
comparable period last year, due largely to the opening of 14 new
locations since the end of the second quarter of 1995.  Sales in
same store Wall Decor locations were down 3.6% in the second
quarter 1996 from the comparable period last year.
<PAGE>

INCOME FROM OPERATIONS 
Loss from operations was $385,000 in second quarter 1996, down from
$5.0 million in income from operations recorded in second quarter
1995.  This decrease is attributable to lower operating earnings in
all three business segments as further discussed below.

<TABLE>

OPERATING EARNINGS (in thousands of dollars)
Twelve Weeks Ended July 20, 1996 and July 22, 1995

<CAPTION>

                                   Twelve Weeks Ended
                         ---------------------------------------
                            July 20,       July 22,      Amount 
                              1996           1995        Change 
                           ---------      ---------     --------
<S>                        <C>            <C>          <C>      
Portrait Studios           $  3,382       $  5,192     $ (1,810)
Photofinishing                1,718          2,937       (1,219)
Wall Decor                     (462)            54         (516)
                           ---------      ---------     --------
  Total operating earnings $  4,638       $  8,183      $(3,545)
                           =========      =========     ========
</TABLE>

OPERATING EARNINGS
Portrait Studio operating earnings decreased 34.9% to $3.4 million
in the second quarter 1996 from $5.2 million in the second quarter
1995 due primarily to increased fixed charges and increased cost
of sales resulting from the higher costs associated with
maintaining the newer, more sophisticated technologies.  The prior
implementation of the Studio Enhancement Program and subsequent
heavy investment in capital and service created fixed charges in
depreciation and employment cost which disproportionately affect
operating earnings in low activity periods such as the first and
second fiscal quarters.  For the second quarter 1996, depreciation
and employment costs increased $701,000 and $861,000, respectively,
over the comparable period last year. 

Photofinishing operating earnings for the second quarter 1996 
decreased to $1.7 million from the $2.9 million recorded in the
comparable period last year due primarily to an unfavorable sales
mix and a decrease in roll volume, which were slightly offset by
higher average sales per roll in comparable stores.

The seasonally slow second quarter for the Wall Decor segment
resulted in operating losses of $462,000, a decrease from the
$54,000 operating earnings recorded in the second quarter of 1995,
due primarily to seasonal losses from the addition of 14 locations
opened during the latter part of 1995 and the first two quarters of
1996.
<PAGE>
<TABLE>

SELECTED FINANCIAL DATA (in thousands of dollars)
Twelve Weeks Ended July 20, 1996 and July 22, 1995

<CAPTION>

                                  Twelve Weeks Ended
                         ---------------------------------------
                             July 20,      July 22,      Amount  
                               1996          1995        Change  
                            ---------     ---------     -------- 
<S>                         <C>           <C>           <C>     
Total operating earnings    $  4,638      $  8,183      $(3,545)
General corporate          
  expenses                     5,023         3,195       (1,828)
Interest expense               1,069         1,206          137 
Interest income                   31           214         (183)
Other income                     132            71           61 
                            ---------     ---------     --------
Earnings (losses)        
  before income tax and
  discontinued operations     (1,291)        4,067       (5,358)
Income tax expense (benefit)    (478)        1,505        1,983 
                            ---------     ---------     -------- 
Net earnings (losses) from
  continuing operations     $   (813)     $  2,562      $(3,375)
                            =========     =========     ========

</TABLE>

NET EARNINGS (LOSSES)
Net losses from continuing operations were $813,000 in second
quarter 1996, a decrease from the $2.6 million in net earnings
recorded in second quarter 1995.  This decrease is attributable to
lower income from operations and an increase in corporate expense
due to higher employee benefit costs.

Net losses per share from continuing operations were $0.06 per
share in the second quarter 1996 compared to net income from
continuing operations of $0.18 per share recorded in the second
quarter 1995.  Net earnings per share, including net losses from
discontinued operations of $0.02 for second quarter 1995, were 
$0.16 per share.  Weighted average number of common and common
equivalent shares outstanding were 14,000,530 and 13,930,322 for
second quarters 1996 and 1995, respectively.  







<PAGE>
<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF
EARNINGS (UNAUDITED) 
(in thousands of dollars except per share amounts)
Twenty-four weeks ended July 20, 1996 and July 22, 1995 

<CAPTION>

                                    Twenty-four Weeks Ended
                                    -----------------------
                                      July 20,    July 22, 
                                        1996        1995   
                                      ---------   ---------
<S>                                   <C>         <C>      
Net sales                             $210,108    $210,449 
Costs and expenses:
Cost of sales (exclusive of
   depreciation expense shown below)    58,453      56,144 
  Selling, administrative and
   general expenses                    135,442     130,470 
  Depreciation                          17,234      15,889 
  Amortization                           1,959       2,757 
                                      ---------   ---------
                                       213,088     205,260 
                                      ---------   ---------
Income (loss) from operations           (2,980)      5,189 
Net interest expense                     2,008       1,966 
Other income                               331         156 
                                      ---------   ---------
Earnings (losses) before income taxes                      
  and discontinued operations           (4,657)      3,379 
Income tax expense (benefit)            (1,723)      1,250 
                                      ---------   ---------
Net earnings (losses) from
  continuing operations                 (2,934)      2,129 
                                      ---------   ---------
Discontinued operations:
  Losses from operations, net of
    income tax benefit of $324 in
    1995                                   -          (551)
                                      ---------   ---------
Net earnings (losses)                 $ (2,934)   $  1,578 
                                      =========   =========

Earnings per common share:
  Net earnings (losses) from
    continuing operations             $  (0.21)   $   0.15 
  Net losses from discontinued
    operations                             -         (0.04)
                                      ---------   ---------
    Net earnings (losses) per share   $  (0.21)   $   0.11 
                                      =========   =========

Dividends per common share            $   0.28    $   0.28 
                                      =========   =========

Weighted average number of common
  and common equivalent shares
  outstanding (in thousands 
  of shares)                            13,982      13,914 
                                      =========   =========

<FN>

See accompanying notes to consolidated financial statements.

</FN>
</TABLE>


<PAGE>

<TABLE>

NET SALES (in thousands of dollars)
Twenty-four Weeks Ended July 20, 1996 and July 22, 1995

<CAPTION>
                                 Twenty-four Weeks Ended
                         ---------------------------------------
                           July 20,       July 22,      Amount  
                             1996           1995        Change  
                          ---------      ---------     -------- 
<S>                       <C>            <C>           <C>
Portrait Studios          $108,215       $105,052      $ 3,163  
Photofinishing              78,220         83,908       (5,688) 
Wall Decor                  23,673         21,489        2,184  
                          ---------      ---------     -------- 
     Total net sales      $210,108       $210,449      $  (341) 
                          =========      =========     ======== 
</TABLE>

NET SALES
Sales from continuing operations were relatively unchanged at
$210.1 million for the first two quarters of 1996 when compared to
the $210.4 million recorded for the comparable period of 1995 due
to increased sales in the Portrait Studios and Wall Decor segments
offsetting the decreased sales in the Photofinishing segment.

Portrait Studios sales were $108.2 million for the first two
quarters of 1996, increasing 3.0% from $105.1 million recorded in
the comparable period last year.  Management believes the
implementation of the Studio Enhancement Program, and the resulting
Portrait Preview System(SM) and Custom Portraits by Sears programs,
and the introduction of Portrait Creations(TM) in mid-1995 have
contributed to higher sales as customers continue to respond
favorably to this new technology.  For the first two quarters of
1996, Portrait Studios customer volume and sales volume increased
compared to the prior year's corresponding operating periods.

In the Photofinishing segment, sales decreased 6.8% to $78.2
million for the first two quarters of 1996 compared to $83.9
million recorded in the corresponding period last year.  The sales
decrease reflects the sale of 50 stores in addition to the net
closure of 32 stores from second quarter 1995 through second
quarter 1996 and a decrease in the number of rolls of film
developed in comparable stores partially offset by higher average
sales per roll in comparable stores.

Sales in the Wall Decor segment were $23.7 million for the first
two quarters of 1996, increasing 10.2% from $21.5 million recorded
in the comparable period last year, due largely to the opening of
14 new locations since the end of second quarter 1995.  Sales in
same store Wall Decor locations were down 1.5% for the first half
of 1996 from the comparable period last year.
<PAGE>
INCOME FROM OPERATIONS
Loss from operations was $3.0 million for the first two quarters of
1996, down from $5.2 million in income from operations recorded in
the comparable period last year.  This decrease is attributable to
lower operating earnings in all three business segments as further
discussed below.

<TABLE>
OPERATING EARNINGS (in thousands of dollars)
Twenty-four Weeks Ended July 20, 1996 and July 22, 1995
<CAPTION>
                                 Twenty-four Weeks Ended
                         ---------------------------------------
                            July 20,       July 22,      Amount 
                              1996           1995        Change 
                           ---------      ---------     --------
<S>                        <C>            <C>           <C>     
Portrait Studios           $  7,887       $ 11,420      $(3,533)
Photofinishing                 (357)         1,180       (1,537)
Wall Decor                   (1,278)          (546)        (732)
                           ---------      ---------     --------
  Total operating earnings $  6,252       $ 12,054      $(5,802)
                           =========      =========     ========
</TABLE>

OPERATING EARNINGS
Portrait Studio operating earnings decreased 30.9% to $7.9 million
for the first two quarters of 1996 from $11.4 million for the first
two quarters of 1995 due primarily to increased fixed charges and
increased cost of sales resulting from the higher costs
associated with maintaining newer, more sophisticated technologies.

The prior implementation of the Studio Enhancement Program and
subsequent heavy investment in capital and service created fixed
charges in depreciation and employment cost which
disproportionately affect operating earnings in low activity
periods such as the first and second fiscal quarters.  For the
first half of 1996, depreciation and employment were increased $1.5
million and $906,000, respectively, over the comparable period last
year. 

Photofinishing operating losses for the first two quarters of 1996
decreased to $357,000 from $1.2 million in operating earnings
recorded in the comparable period last year due primarily to an
unfavorable sales mix and a decrease in roll volume, which were
partially offset by higher average sales per roll in comparable
stores.

In the Wall Decor segment, which has a seasonally slow first half,
operating losses were $1.3 million, an increase in operating losses
from the $546,000 recorded for the first two quarters of 1995 due
primarily to the seasonal losses from the addition of 14 locations
opened since the end of the second quarter of 1995.
<PAGE>

<TABLE>

SELECTED FINANCIAL DATA (in thousands of dollars)
Twenty-four Weeks Ended July 20, 1996 and July 22, 1995

<CAPTION>

                                 Twenty-four Weeks Ended
                         ---------------------------------------
                            July 20,       July 22,      Amount 
                              1996           1995        Change 
                           ---------      ---------     -------- 
<S>                        <C>            <C>           <C>     
Total operating earnings   $  6,252       $ 12,054      $(5,802)
General corporate 
  expenses                    9,232          6,865       (2,366)
Interest expense              2,087          2,315          228 
Interest income                  79            349         (271)
Other income                    331            156          175 
                           ---------      ---------     --------
Income (loss) before     
  income tax and
  discontinued operations    (4,657)         3,379       (8,036)
Income tax expense
  (benefit)                  (1,723)         1,250        2,973 
                           ---------      ---------     --------
Net income (loss) from
  continuing operations    $ (2,934)      $  2,129      $(5,063)
                           =========      =========     ========

</TABLE>

NET EARNINGS (LOSSES)
Net losses from continuing operations were $2.9 million in the
first two quarters of 1996, a decrease from $2.1 million in net
income recorded in the first two quarters of 1995 resulting from
lower income from operations and an increase in corporate expense
due to higher employee benefit costs and severance and early
retirement costs.

Net losses per share from continuing operations were $0.21 per
share in the first two quarters of 1996 compared to net earnings of
$0.15 per share recorded in the comparable period last year.  Net
earnings per share, including net losses from discontinued
operations of $0.04 for the first two quarters of 1995, were $0.11
per share.  Weighted average number of common and common equivalent
shares outstanding were 13,982,022 and 13,913,751 for the first two
quarters of 1996 and 1995, respectively.  





<PAGE>
<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS -
ASSETS (UNAUDITED) (in thousands of dollars)

<CAPTION>

                                   July 20,  July 22, February 3,
                                     1996      1995      1996    
                                   --------  --------  ----------
<S>                                <C>       <C>        <C>      
Current assets:
  Cash                             $  3,374  $  2,424   $  3,815 
  Short-term investments              2,762     7,335      4,516 
  Receivables, less allowance
    of $1,081, $1,716 and $1,216,
    respectively                     18,999    20,231     17,994 
  Inventories                        31,164    31,307     33,937 
  Deferred income taxes, net            810       685      1,830 
  Refundable income taxes             2,666       -          -   
  Prepaid expenses and other
    current assets                    8,927    10,384     10,733 
                                   --------- ---------  ---------
      Total current assets           68,702    72,366     72,825 
                                   --------- ---------  ---------
Net property and equipment          170,200   170,103    167,944 
Net assets of business held
  for sale                              -         -        5,055 
Other assets:
  Intangible assets, net             50,214    54,516     51,071 
  Other long-term assets              4,120     3,472      3,593 
                                   --------- ---------  ---------
      Total assets                 $293,236  $300,457   $300,488 
                                   ========= =========  =========

<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>














<PAGE>
<TABLE> 

CPI CORP. INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS -
LIABILITIES (UNAUDITED) (in thousands of dollars)

<CAPTION>

                                   July 20,  July 22, February 3,
                                     1996      1995      1996    
                                  --------- --------- -----------
<S>                                <C>       <C>        <C>      
Current liabilities:
  Short-term borrowings            $  9,300  $ 19,300   $  2,875 
  Current maturities of long-term
    obligations                       5,000        18      5,000 
  Accounts payable                   29,517    30,526     22,783 
  Accrued expenses and other
    liabilities                      20,219    18,967     25,710 
  Income taxes                          -       1,765      7,645 
                                   --------- ---------  ---------
      Total current liabilities      64,036    70,576     64,013 
                                   --------- ---------  ---------
Long-term obligations, less
  current maturities                 54,846    59,777     54,804 
Other liabilities                     4,228     3,525      5,476 
Deferred income taxes, net            1,491     1,423      2,027 
                                   --------- ---------  ---------
   Total liabilities               $124,601  $135,301   $126,320 
                                   ========= =========  =========


<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>


















<PAGE>
<TABLE> 

CPI CORP. INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS -
STOCKHOLDERS' EQUITY  (UNAUDITED)
(in thousands of dollars except per share amounts)

<CAPTION>

                                   July 20,  July 22,  February 3,
                                     1996      1995       1996    
                                   --------- --------- -----------
<S>                                <C>       <C>        <C>
Stockholders' equity:
   Preferred stock, no par value,
    1,000,000 shares authorized, no
    shares issued and outstanding       -         -          -   
  Preferred stock, Series A, no par
    value                               -         -          -   
  Common stock, $0.40 par value,
    50,000,000 shares authorized;
    17,221,551, 17,165,487 and
    17,169,402 shares outstanding
    at July 20, 1996, July 22,
    1995 and February 3, 1996,
    respectively                      6,889     6,866      6,868 
  Additional paid-in capital         32,990    32,006     32,071 
  Retained earnings                 206,192   204,142    213,015 
  Cumulative foreign currency
    translation adjustment           (2,030)   (1,865)    (2,109)
                                   --------- ---------  ---------
                                    244,041   241,149    249,845 
  Treasury stock at cost,
    3,302,548, 3,302,507 and
    3,302,548 shares at July 20,
    1996, July 22, 1995 and
    February 3, 1996, respectively  (74,533)  (74,532)   (74,533)
  Unamortized deferred
    compensation-restricted stock      (873)   (1,461)    (1,144)
                                   --------- ---------  ---------
  Total stockholders' equity        168,635   165,156    174,168 
                                   --------- ---------  ---------
  Total liabilities and
    stockholders' equity           $293,236  $300,457   $300,488 
                                   ========= =========  =========
<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>





<PAGE>

MANAGEMENT'S DISCUSSION AND ANALYSIS--FINANCIAL CONDITION
- ---------------------------------------------------------


Total assets at the end of second quarter 1996 decreased from year-
end 1995, reflecting decreases in short-term investments,
inventories and net assets of business held for sale offset by an
increase in refundable income taxes.  The balances of cash and
short-term investments were $6.1 million, $9.8 million and $8.3
million on July 20, 1996, July 22, 1995 and February 3, 1996,
respectively.
 
Total liabilities decreased $1.7 million to $124.6 million at the
end of the second quarter 1996 from $126.3 million recorded at
year-end, reflecting an increase in short-term borrowings offset by
a decrease in income tax liabilities.

Stockholders' equity decreased 3.2% to $168.6 million in second
quarter 1996 from year-end due primarily to a decrease in retained
earnings of $6.8 million.

































<PAGE>

<TABLE>
CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED) (in thousands of dollars)
Twenty-four weeks ended July 20, 1996 and July 22, 1995
<CAPTION>
                                               24 Weeks Ended   
                                              ------------------
                                              July 20,  July 22,
                                                1996      1995  
                                              --------  --------
<S>                                           <C>       <C>     
Cash flows provided by operating activities   $13,792   $13,341 
Cash flows provided by (used in)
  financing activities:
  Proceeds from the issuance of
    short-term borrowings                       6,425    12,450 
  Repayment of long-term obligations              -        (113)
  Issuance of common stock to
    employee stock plans                          939       744 
  Cash dividends                               (3,889)   (3,875)
  Purchase of treasury stock                      -          (1)
                                              --------  --------
    Cash flows provided by
      financing activities                      3,475     9,205 
                                              --------  --------
Cash flows provided by (used in)
  investing activities:
  Purchases of short-term investments             -      (5,106)
  Proceeds from maturing of
    short-term investments                        -       4,983 
  Additions to property and equipment         (19,490)  (27,429)
                                              --------  --------
    Cash flows used in investing activities   (19,490)  (27,552)
                                              --------  --------
Effect of exchange rate changes on
  cash and equivalents                             29       293 
                                              --------  --------
Net decrease in cash and cash equivalents      (2,194)   (4,713)
Cash and cash equivalents at
  beginning of year                             8,331     9,214 
                                              --------  --------
Cash and cash equivalents at end of period    $ 6,137   $ 4,501 
                                              ========  ========
Supplemental cash flow information:

  Interest paid                               $ 2,202   $ 2,525 
                                              ========  ========
  Income taxes paid                           $ 8,459   $ 8,661 
                                              ========  ========
<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>
<PAGE>

<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
RECONCILIATION OF NET EARNINGS TO CASH FLOWS PROVIDED BY OPERATING
ACTIVITIES (UNAUDITED) (in thousands of dollars)
Twenty-four weeks ended July 20, 1996 and July 22, 1995

<CAPTION>

                                               24 Weeks Ended   
                                              ----------------- 
                                              July 20,  July 22,
                                                1996      1995  
                                              --------  --------
<S>                                           <C>       <C>     
Net profit (loss) from continuing operations  $(2,934)  $ 2,129 

Adjustments for items not requiring cash:
  Depreciation and amortization                19,193    18,646 
  Deferred income taxes                           484       357 
  Deferred compensation                        (1,247)     (821)
  Other                                        (1,266)     (963)

Decrease (increase) in current assets:
  Receivables and inventories                   1,769     5,629 
  Deferred costs applicable to
    unsold portraits                              -         173 
  Assets held for resale                        5,055       -   
  Prepaid expenses and other current assets     1,806      (440)

Increase (decrease) in current liabilities:
  Accounts payable, accrued expenses
    and other liabilities                       1,242    (3,419)
  Income taxes                                (10,310)   (8,003)
                                              --------  --------
Cash flows from continuing operations          13,792    13,288 
Cash flows from discontinued operations           -          53 
                                              --------  --------
Cash flows used in operating activities       $13,792   $13,341
                                              ========  ========
<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>









<PAGE>
MANAGEMENT'S DISCUSSION AND ANALYSIS--CASH FLOWS
- ------------------------------------------------


Capital expenditures for the first two quarters of 1996 were $19.5
million, down from the $27.4 million incurred in the first half of
1995.  Planned capital expenditures for the entire fiscal year 1996
are expected to be lower than those of fiscal 1995.  The Company
believes it has sufficient liquidity over the course of the year to
fund the planned capital expenditure program through borrowings
under the revolving credit agreement and operating cash flows.  
  
On August 19, 1996, the Company announced that the Board of
Directors had authorized the Company to purchase up to $50.0
million of the Company's common stock pursuant to a "Dutch Auction"
tender offer.  The Company expects to use the proceeds from the
announced joint venture with Eastman Kodak to finance the tender
offer.



































<PAGE>

<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
STOCKHOLDERS' EQUITY - COMMON STOCK, ADDITIONAL PAID-IN CAPITAL AND
RETAINED EARNINGS (UNAUDITED) (in thousands of dollars) 
Fifty-two weeks ended February 3, 1996, and Twenty-four weeks ended
July 20, 1996

<CAPTION>

                                                Add'l            
                                       Common  Paid-In  Retained 
                                       Stock   Capital  Earnings 
                                       ------- -------- ---------
<S>                                    <C>     <C>      <C>      
Balance at February 4, 1995            $6,849  $31,278  $206,440 

 Issuance of common stock:
  Profit sharing plan and trust
   (40,459 shares)                         16      707         - 
  Stock bonus plan (1,429 shares)           1       20         - 
  Employee stock plans (3,915 shares)       2       66         - 
 Foreign currency translation               -        -         - 
 Dividends ($0.56 per common share)         -        -    (7,758)
 Net earnings                               -        -    14,333 
 Purchase of treasury stock, at cost        -        -         - 
 Amortization of deferred
  compensation-restricted stock             -        -         - 
                                       ------- -------- ---------
Balance at February 3, 1996             6,868   32,071   213,015 

 Issuance of common stock:
  Profit sharing plan and trust
   (40,725 shares)                         16      754         - 
  Stock bonus plan (6,766 shares)           3       96         - 
  Employee stock plans (4,658 shares)       2       69         - 
 Foreign currency translation               -        -         - 
 Dividends ($0.28 per common share)         -        -    (3,889)
 Net loss                                   -        -    (2,934)
 Amortization of deferred
  compensation-restricted stock             -        -         - 
                                       ------- -------- ---------
Balance at July 20, 1996               $6,889  $32,990  $206,192 
                                       ======= ======== =========



<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>


<PAGE>
<TABLE>

CPI CORP. INTERIM CONDENSED CPI CORP. INTERIM CONDENSED
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY -
CUMULATIVE FOREIGN CURRENCY TRANSLATION ADJUSTMENT AND TREASURY
STOCK AT COST (UNAUDITED) (in thousands of dollars) 
Fifty-two weeks ended February 3, 1996 and Twenty-four weeks ended
July 20, 1996

<CAPTION>

                                        Cumulative               
                                         Foreign
                                         Currency      Treasury  
                                        Translation     Stock    
                                        Adjustment     At Cost   
                                        ------------   --------- 
<S>                                     <C>            <C>       
Balance at February 4, 1995             $(2,279)       $(74,531) 

 Issuance of common stock:
  Profit sharing plan and trust
   (40,459 shares)                            -               -  
  Stock bonus plan (1,429 shares)             -               -  
  Employee stock plans (3,915 shares)         -               -  
 Foreign currency translation               170               -  
 Dividends ($0.56 per common share)           -               -  
 Net earnings                                 -               -  
 Purchase of treasury stock, at cost          -              (2) 
 Amortization of deferred
  compensation-restricted stock               -               -  
                                        --------       --------- 
Balance at February 3, 1996              (2,109)        (74,533) 
                                                                 

 Issuance of common stock:
  Profit sharing plan and trust
   (40,725 shares)                            -               -  
  Stock bonus plan (6,658 shares)             -               -  
  Employee stock plans (4,658 shares)         -               -  
 Foreign currency translation                79               -  
 Dividends ($0.28 per common share)           -               -  
 Net loss                                     -               -  
 Amortization of deferred
  compensation-restricted stock               -               -  
                                        --------       --------- 
Balance at July 20, 1996                $(2,030)       $(74,533) 
                                        ========       ========= 

<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>
<PAGE>
<TABLE>

CPI CORP. INTERIM CONDENSED CONSOLIDATED STATEMENTS OF CHANGES IN
STOCKHOLDERS' EQUITY - DEFERRED COMPENSATION-RESTRICTED STOCK AND
TOTAL (UNAUDITED) (in thousands of dollars)
Fifty-two weeks ended February 3, 1996 and Twenty-four weeks ended
July 20, 1996

<CAPTION>

                                         Deferred                
                                        Compensation-            
                                         Restricted              
                                           Stock        Total    
                                        -------------  --------- 
<S>                                     <C>            <C>       
Balance at February 4, 1995             $(1,757)       $166,000  
                                  
 Issuance of common stock:
  Profit sharing plan and trust
   (40,459 shares)                            -             723  
  Stock bonus plan (1,429 shares)             -              21  
  Employee stock plans (3,915 shares)         -              68  
 Foreign currency translation                 -             170  
 Dividends ($0.56 per common share)           -          (7,758) 
 Net earnings                                 -          14,333  
 Purchase of treasury stock, at cost          -              (2) 
 Amortization of deferred
  compensation-restricted stock             613             613  
                                        --------       --------- 
Balance at February 3, 1996              (1,144)        174,168  
                                                                 

 Issuance of common stock:
  Profit sharing plan and trust
   (40,725 shares)                            -             770  
  Stock bonus plan (6,766 shares)             -              99  
  Employee stock plans (4,658 shares)         -              71  
  Foreign currency translation                -              79  
 Dividends ($0.28 per common share)           -          (3,889) 
 Net loss                                     -          (2,934) 
 Amortization of deferred
  compensation-restricted stock             271             271  
                                        --------       --------- 
Balance at July 20, 1996                $  (873)       $168,635  
                                        ========       ========= 

<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>


<PAGE>

                           CPI CORP.
 NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                          (UNAUDITED)

1. In the opinion of management, the accompanying unaudited       
   condensed consolidated financial statements contain all        
   adjustments necessary for a fair presentation of the Company's 
   financial position as of July 20, 1996, July 22, 1995 and      
   February 3, 1996 and the results of its operations and
   changes in its cash flows for the 24 weeks ended July 20, 1996 
   and July 22, 1995.  These financial statements should be read
   in conjunction with the financial statements and the notes     
   included in the Company's annual report on Form 10-K for its   
   fiscal year ended February 3, 1996.

2. Short-term investments are comprised of money market instruments
   which aggregated $2.8 million, $7.3 million and $4.5 million   
   as of July 20, 1996, July 22, 1995, and February 3, 1996,
   respectively, and are stated at cost which approximates market. 

3. On April 4, 1996, the Company announced its intention to sell  
   certain assets of its Electronic Publishing operations.  On May 
   3, 1996, the Company completed the transaction for $4.8
   million.   Additionally, the purchaser assumed certain
   liabilities of the Electronic Publishing operation which
   aggregate approximately $900,000.  A provision of $3.8 million
   was made in 1995 to reflect the discontinued business at its
   estimated realizable value.  The Company classified the
   Electronic Publishing operation as a discontinued operation
   and reclassified the prior years' financial statements to
   reflect this transaction.

4. The components of net interest expense are as follows:

<TABLE>
<CAPTION>
                         --12 weeks ended--  --24 weeks ended--
                         July 20,  July 22,  July 20,  July 22,
                           1996      1995      1996      1995  
                         --------- --------  --------  --------
   <S>                   <C>       <C>       <C>       <C>     
   Interest expense      $ 1,069   $ 1,207   $ 2,087   $ 2,315 
   Interest income           (31)     (214)      (79)     (349)
                         --------  --------  --------  --------
    Net interest expense $ 1,038   $   993   $ 2,008   $ 1,966 
                         ========  ========  ========  ========
</TABLE>

5.  On June 3, 1996, the Company announced the sale to Wolf Camera,
    Inc. of 50 one-hour photofinishing stores located in Florida,
    Georgia, Illinois and Tennessee for $1.9 million.  The Company
    did not recognize a material gain or loss on the sale of these
    assets.
<PAGE>

                           CPI CORP.
 NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                    (UNAUDITED) (CONTINUED)

6. On August 8, 1996, the Company announced that it had entered
   into a definitive agreement with Eastman Kodak Company ("Kodak")
   to establish a joint venture with Kodak to own and operate the
   Company's retail photofinishing business.  The retail
   photofinishing business is currently conducted by the Company's
   Fox Photo, Inc. ("Fox") and Proex Photo Systems, Inc. ("Proex")
   subsidiaries and operates under the trade names of Fox Photo,
   CPI Photo Finish and Proex.  Proex is a wholly owned subsidiary
   of Fox.

   Pursuant to a Subscription Agreement, dated August 8, 1996, by
   and among Kodak, the Company, Consumer Programs Holding, Inc. (a
   wholly owned subsidiary of the Company) ("Holding") and Fox (the
   "Subscription Agreement"), Kodak will purchase new shares of Fox
   constituting 51% of the then outstanding common stock of Fox for
   a cash purchase price of $56.1 million.  The purchase price will
   be subject to upward or downward adjustment to account for
   changes in Fox's net worth between April 27, 1996 and the date
   the transaction is consummated.

   Pursuant to the terms of a Stockholders' Agreement (the
   "Stockholders' Agreement") to be entered into by Kodak, the
   Company, Holding and Fox upon consummation of the joint venture
   transaction, at any time from and after January 1, 1999 Kodak
   can require the Company to sell its interest in Fox and the
   Company can require Kodak to purchase the Company's interest in
   Fox for a price equal to 49% of (A) Fox's "fair market value"
   (as determined pursuant to the Stockholders' Agreement at the
   time such "put" or "call" right is exercised) less (B) $30
   million.  In no event, however, will such purchase price for the
   Company's remaining interest in Fox be less than $53.9 million. 
   Additionally, prior to January 1, 1999, the Stockholders'
   Agreement will entitle Kodak to require that the Company sell
   its remaining interest in Fox to Kodak upon a "change in
   control" (as defined in the Stockholders' Agreement) of the
   Company for a purchase price of $53.9 million.

   The Stockholders' Agreement provides that Kodak will designate
   four members and the Company will designate three members of
   Fox's seven-member Board of Directors.  Alyn V. Essman, the
   Company's Chairman and Chief Executive Officer, will be the
   initial Chairman of Fox's Board of Directors.  Certain specified
   significant actions will require the consent of both Kodak and
   the Company.

   The consummation of the joint venture transaction is subject to
   customary conditions including the expiration or termination of
   applicable waiting periods under the Hart-Scott-Rodino Antitrust
   Improvements Act of 1976, as amended, and the procurement of
   <PAGE>
                           CPI CORP.
 NOTES TO INTERIM CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                    (UNAUDITED) (CONTINUED)

   necessary third party consents.

   On August 19, 1996, the Company announced that the Board of
   Directors had authorized the Company to purchase up to
   $50,000,000 of the Company's common stock pursuant to a "Dutch
   Auction" tender offer.  The Company expects to use the proceeds
   from the sale of Fox's common stock pursuant to the Subscription
   Agreement to finance the tender offer.









































<PAGE>
                 PART I.  FINANCIAL INFORMATION



ITEM 6(a). EXHIBITS


     Exhibit 11 - Computation of Earnings per Common Share
                  Twelve Weeks Ended July 22, 1996 and
                  July 20, 1995

     Exhibit 11 - Computation of Earnings per Common Share
                  Twenty-four Weeks Ended July 22, 1996
                  and July 20, 1995

     Exhibit 27 - Financial Data Schedule





































<PAGE>
                 PART II.  OTHER INFORMATION



ITEM 4     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

           The Annual Meeting of Shareholders was held in
           St. Louis, Missouri on Tuesday, June 6, 1996.  The
           following items were voted on and the results are
           listed below:

       a)  The following individuals were elected to the Company's
           Board of Directors:

<TABLE>

Results of Votes for Directors

<CAPTION>
                                     Shares         Shares 
                                       For         Withheld
                                   ----------     ----------
           <S>                     <C>             <C>
           Milford Bohm            12,012,617      273,287
           Alyn V. Essman          12,019,843      266,061
           Lee M. Liberman         12,133,324      152,581
           Robert L. Virgil        12,140,033      145,901
           Russell Isaak           12,020,243      265,661
           Nicholas L. Reding      12,141,025      144,879
           Mary Ann Krey           12,141,494      144,410
           Martin Sneider          12,138,741      147,163

</TABLE>

       b)  The Board of Directors' appointment of KPMG Peat
           Marwick LLP to audit the Company's accounts for the
           1996 fiscal year was approved by a vote of 12,256,255
           shares in favor, 14,171 shares opposed and 15,478
           shares abstaining.


ITEM 6(b)  REPORTS ON FORM 8-K

       --  On June 13, 1996, CPI Corp. submitted the Asset Purchase
           Agreement, executed on June 3, 1996, between Fox Photo,
           Inc. and Wolf Camera, Inc. for the purchase of fifty
           retail one-hour photofinishing stores and the Amendment
           to Asset Purchase Agreement, executed on June 3, 1996,
           between Fox Photo, Inc. and Wolf Camera, Inc.




<PAGE>

                          SIGNATURE
         





Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.





CPI Corp.




Date:  August 30, 1996          By:  /s/ Barry Arthur       
                                     ---------------------------
                                     Barry Arthur
                                     Authorized Officer and
                                     Principal Financial Officer




























<PAGE>
                               CPI CORP.

                             EXHIBIT INDEX



PART I.


Item 6(a)  Exhibits

       Exhibit 11 - Computation of Earnings Per Share 
                    Twelve Weeks Ended July 20, 1996
                    and July 22, 1995

       Exhibit 11 - Computation of Earnings Per Share
                    Twenty-four Weeks Ended July 20, 1996
                    and July 22, 1995

       Exhibit 27 - Financial Data Schedule

































PART I.  ITEM 6(a) EXHIBITS                       EXHIBIT 11

<TABLE>

CPI CORP. COMPUTATION OF EARNINGS PER COMMON SHARE
(in thousands of dollars except per share amounts)
Twelve Weeks Ended July 20, 1996 and July 22, 1995

<CAPTION>
                                          Twelve Weeks Ended    
                                         ---------------------  
                                          July 20,     July 22, 
                                            1996         1995   
                                         ---------    --------- 
<S>                                      <C>          <C>       
Primary:

  Net earnings (loss) applicable
    to common shares:
      From continuing operations         $   (813)    $  2,562  
      From discontinued operations            -           (310) 
                                         ---------    --------- 
        Net earnings (loss)              $   (813)    $  2,252  
                                         =========    ========= 

Shares (in thousands of shares): 
  
  Weighted average number of
    common shares outstanding              17,222       17,166  

  Shares issuable under employee
    stock plans - weighted average             38           13  

  Dilutive effect of exercise of
    certain stock options                      44           54  

  Less:  Treasury stock - weighted
    average                                (3,303)      (3,303) 
                                         ---------    --------- 
  Weighted average number of common
    and common equivalent shares
    outstanding                            14,001       13,930  
                                         =========    ========= 

Net earnings (loss) per common and
    common equivalent shares:
      From continuing operations         $  (0.06)    $   0.18  
      From discontinued operations            -          (0.02) 
                                         ---------    --------- 
        Net earnings (loss)              $  (0.06)    $   0.16  
                                         =========    ========= 
</TABLE>

<PAGE>
PART I.  ITEM 6(a) EXHIBITS                       EXHIBIT 11

<TABLE>

CPI CORP. COMPUTATION OF EARNINGS PER COMMON SHARE
(in thousands of dollars except per share amounts)
Twenty-four Weeks Ended July 20, 1996 and July 22, 1995

<CAPTION>
                                        Twenty-four Weeks Ended 
                                       ------------------------ 
                                          July 20,     July 22, 
                                            1996         1995   
                                         ---------    --------- 
<S>                                      <C>          <C>       
Primary:

  Net earnings (loss) applicable
    to common shares:
      From continuing operations         $ (2,934)    $  2,129  
      From discontinued operations            -           (551) 
                                         ---------    --------- 
        Net earnings (loss)              $ (2,934)    $  1,578  
                                         =========    ========= 

Shares (in thousands of shares): 
  
  Weighted average number of
    common shares outstanding              17,219       17,166  

  Shares issuable under employee
    stock plans - weighted average             38           24  

  Dilutive effect of exercise of
    certain stock options                      28           27  

  Less:  Treasury stock - weighted
    average                                (3,303)      (3,303) 
                                         ---------    --------- 
  Weighted average number of common
    and common equivalent shares
    outstanding                            13,982       13,914  
                                         =========    ========= 

Net earnings (loss) per common and
    common equivalent shares:
      From continuing operations         $  (0.21)    $   0.15  
      From discontinued operations            -          (0.04) 
                                         ---------    --------- 
        Net earnings (loss)              $  (0.21)    $   0.11  
                                         =========    ========= 
</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          FEB-01-1997
<PERIOD-END>                               JUL-20-1996
<CASH>                                           3,374
<SECURITIES>                                     2,762
<RECEIVABLES>                                   20,080
<ALLOWANCES>                                     1,081
<INVENTORY>                                     31,164
<CURRENT-ASSETS>                                68,702
<PP&E>                                         339,283
<DEPRECIATION>                                 169,083
<TOTAL-ASSETS>                                 293,236
<CURRENT-LIABILITIES>                           64,036
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         6,889
<OTHER-SE>                                     161,746
<TOTAL-LIABILITY-AND-EQUITY>                   293,236
<SALES>                                        210,108
<TOTAL-REVENUES>                               210,108
<CGS>                                           58,453
<TOTAL-COSTS>                                  213,088
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               2,087
<INCOME-PRETAX>                                (4,657)
<INCOME-TAX>                                   (1,723)
<INCOME-CONTINUING>                            (2,934)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (2,934)
<EPS-PRIMARY>                                   (0.21)
<EPS-DILUTED>                                   (0.21)
        



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