CPI CORP
SC 13E4/A, 1998-01-08
PERSONAL SERVICES
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                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C. 20549

                                 -------------

                                SCHEDULE 13E-4
                               (AMENDMENT NO. 1)

                         ISSUER TENDER OFFER STATEMENT
     (PURSUANT TO SECTION 13(c)(1) OF THE SECURITIES EXCHANGE ACT OF 1934)

                                   CPI CORP.
                               (NAME OF ISSUER)

                                   CPI CORP.
                     (NAME OF PERSON(S) FILING STATEMENT)

COMMON STOCK, PAR VALUE $.40 PER SHARE                   125902106
    (TITLE OF CLASS OF SECURITIES)         (CUSIP NUMBER OF CLASS OF SECURITIES)

                                ---------------

                                ALYN V. ESSMAN
                                   CPI CORP.
                            1706 WASHINGTON AVENUE
                           ST. LOUIS, MISSOURI 63103
                                (314) 231-1575
      (NAME, ADDRESS AND TELEPHONE NUMBER OF PERSON AUTHORIZED TO RECEIVE
      NOTICES AND COMMUNICATIONS ON BEHALF OF PERSON(S) FILING STATEMENT)

                                ---------------

                                  COPIES TO:
                          WILLIAM F. WYNNE, JR., ESQ.
                                 WHITE & CASE
                          1155 AVENUE OF THE AMERICAS
                           NEW YORK, NEW YORK 10036
                                (212) 819-8200

                               DECEMBER 9, 1997
    (DATE TENDER OFFER FIRST PUBLISHED, SENT OR GIVEN TO SECURITY HOLDERS)

                                ---------------
                           CALCULATION OF FILING FEE

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   TRANSACTION VALUATION*                              AMOUNT OF FILING FEE
- - --------------------------------------------------------------------------------
        $54,050,000                                         $15,944.75
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*   Calculated solely for the purpose of calculating the filing fee, based on
    the purchase of 2,350,000 shares at $23.00 per share.

[ ] Check box if any part of the fee is offset as provided by Rule 0-11(a)(2)
    and identify the filing with which the offsetting fee was previously paid.
    Identify the previous filing by registration statement number or the Form or
    Schedule and the date of its filing.

Amount Previously Paid:    Not applicable         Filing party: Not applicable
Form or Registration No.:  Not applicable         Date Filed:   Not applicable

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               The Issuer Tender Offer Statement on Schedule 13E-4 dated
     December 9, 1997 relating to the offer by CPI Corp. (the "Company") to
     purchase up to 2,350,000 shares of the Company's common stock, $.40 par
     value per share (the "Shares") (including the associated Preferred Stock
     Purchase Rights issued pursuant to the Rights Agreement, dated as of May 1,
     1989, between the Company and the Rights Agent named therein, as amended),
     at per share prices specified by tendering stockholders not in excess of
     $23.00 nor less than $18.00 per Share, in cash, net to the stockholder,
     upon the terms and subject to the conditions set forth in the Company's
     Offer to Purchase dated December 9, 1997 and in the related Letter of
     Transmittal, is hereby amended to incorporate the information included in
     the exhibit referred to below.

     ITEM 9.  MATERIAL TO BE FILED AS EXHIBITS.

               Item 9 hereby is amended to include the following additional
                      exhibit:

               (a)(9) Text of Press Release issued by the Company, dated
                      January 8, 1998.

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        After due inquiry and to the best of my knowledge and belief, I certify 
that the information set forth in this statement is true, complete and correct.


Dated: January 8, 1998

                                    CPI CORP.
                                        

                                    /s/  Alyn V. Essman
                                    --------------------------------------------
                                    (Name)  Alyn V. Essman
                                    (Title) Chairman and Chief Executive Officer


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                                                               EXHIBIT 99.(a)(9)

CPI CORP.
NEWS FOR IMMEDIATE RELEASE                            FOR RELEASE ______________
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FOR FURTHER INFORMATION, CONTACT:
                      NAME        Alyn V. Essman       FIRM      CPI Corporation
                      ADDRESS     1706 Washington Ave  CITY      St. Louis
                      STATE, ZIP  Missouri 63103       TELEPHONE (314) 231-1575
================================================================================

                                        FOR FURTHER INFORMATION
                                        AT THE FINANCIAL RELATIONS BOARD
                                        George Zagoudis, Chicago 312/266-7800
                                        After 6:00 p.m. 708/705-7240
                                        Kathy Phelan, New York, NY  212/661-8030



             CPI CORP. ANNOUNCES PRELIMINARY TENDER OFFER RESULTS

St. Louis, MO., January 8, 1998 -- CPI Corp. (NYSE: CPY) today announced the 
preliminary results of its Dutch Auction tender offer which expired Wednesday, 
January 7 at 12:00 midnight, New York City time.

The preliminary count by the depositary for the offer indicated that 1,999,215 
shares were tendered and not withdrawn at or below $23.00 per share.  The number
of shares tendered includes 2,407 odd-lot shares and 475,967 shares tendered 
pursuant to guaranteed delivery.  CPI preliminary expects to purchase 1,999,215 
shares at such price representing 100% of the shares tendered at or below the 
$23.00 price.

The determination of the actual number of shares purchased is subject to final 
confirmation and the proper delivery of all shares tendered and not withdrawn, 
including shares tendered pursuant to the guaranteed delivery procedure.  
Payment for such shares accepted for payment and return of any shares tendered 
but not accepted for payment will occur as soon as practicable.

CPI is a consumer services company operating approximately 1,200 retail 
locations, including 1,030 Sears Portrait Studios in the U.S., Puerto Rico and 
Canada and 157 Prints Plus wall decor stores.



         CPI corp - 1706 Washington Avenue, St. Louis, Missouri 63103


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