CPI CORP
8-K, 1998-12-21
PERSONAL SERVICES
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               SECURITIES AND EXCHANGE COMMISSION

                     WASHINGTON, D.C. 20549

                            FORM 8-K

                         CURRENT REPORT



             Pursuant to Section 13 or 15(d) of the
                Securities Exchange Act of 1934


Date of Report (Date of earliest event recorded) December 15,1998





                           CPI CORP. 
________________________________________________________________
    (exact name of registrant as specified in its charter)



        Delaware                 0-11227          43-1256674
________________________________________________________________
(State or other jurisdiction (Commission file   (IRS Employer
 of incorporation)            Number)        Identification No.)




1706 Washington Avenue, St. Louis, Missouri        63103-1790
________________________________________________________________
(Address of principal executive offices)            (Zip code)




Registrants's telephone number including area code:(314)231-1575




________________________________________________________________
(Former name or former address, if changes since last report.)




<PAGE>


ITEM 5.  OTHER EVENTS

A. On December 15, 1998, CPI Corp. issued the following press
   release announcing third quarter results.

   CPI CORP ANNOUNCES THIRD QUARTER RESULTS

   - Sales up 14.7%, mainly from Sears Portrait Studio results
   - Diluted EPS of 59 cents vs. 1997 loss of 6 cents
   - Gains due in part to one-week shift in seasonal sales

   ST. LOUIS, MO., December 15, 1998, -- CPI Corp. (NYSE - CPY)
   today reported that third quarter sales and net earnings
   increased significantly over those of last year's comparable
   period, mainly due to strong performance by its Sears Portrait
   Studio division.  The increase, however, was impacted by the
   shift of one week of seasonal sales from the fourth quarter,
   in effect replacing a mid-summer week with the strong holiday-
   season week that ended November 14.  

   Net sales for the 16 WEEKS ENDED NOVEMBER 14, 1998 increased
   14.7% to $124.0 million compared to last year's $108.2
   million, with the Portrait Studio and Wall Decor segments up
   16.5% and 5.0%, respectively.  Net earnings were $6.1 million
   compared to a loss of $725,000 in last year's third quarter.
   The company attributes a significant portion of the 1998
   quarter's earnings to the previously mentioned one-week shift.
   In addition, the current quarter's results benefited from $1.5
   million in amortization of the Kodak non-compete agreement,
   while last year's quarter reflected a $1.5 million operational
   loss from CPI's interest in joint venture in Fox Photo, Inc.,
   plus a $4.2 million loss from the sale of its equity interest
   in the venture.  

   Diluted earnings per share were 59 cents compared to a loss of
   six cents per share in 1997.  The weighted average number of
   common and equivalent shares outstanding declined 14.1%. 

   For the 40 WEEKS ENDED NOVEMBER 14, 1998, the company recorded
   sales of $268.4 million compared to $246.8 million, and net
   earnings of $6.9 million (68 cents EPS), including $3.8
   million in amortization (pre-tax) of the non-compete
   agreement, compared to the prior period's $1.8 million
   loss (15 cents loss EPS).

   For the 53 WEEKS ENDED NOVEMBER 14, 1998, sales were $388.2
   million compared to $358.3 million for the 52 weeks ended
   November 8, 1997.  Net earnings were $21.4 million ($2.03 EPS)
   vs $10.5 million ($0.88 EPS), including $5.1 million and
   $522,000 in amortization of the non-compete agreement for the
   respective periods.  

<PAGE>


   Discussing third quarter Sears Portrait Studio results, Alyn
   V. Essman, chairman and chief executive officer, said, "While
   we can report a 16.5% increase in sales - $106.2 million vs.
   last year's $91.2 million - a more realistic comparison comes
   from matching 1997 calendar weeks with those of the 1998
   quarter, which reveals an 8.3% increase.  The segment's
   reported operating earnings were up 33.0% at $13.6 million
   compared to $10.2 million, although this increase was also
   distorted by the calendar shift in the same manner as was the
   reported sales increase."

   Continuing, Essman said, "Combining portrait studio third
   quarter sales increases and the continuing increases
   experienced in the important 4-week holiday period following
   the close of the third quarter, sales for the 20-week period
   ended December 12, 1998 increased 11.5% over the comparable
   calendar period of 1997.  If sales for the final eight weeks
   of the fiscal year maintain the 11.5% pace established during
   that 20-week period, total portrait studio sales for the 52
   weeks of fiscal 1998 will approach $324 million compared to
   $303.7 million for the 53 weeks of fiscal 1997.  Assuming
   those sales results, we estimate that full-year portrait
   studio operating margins will be 1% to 2% of sales lower in
   fiscal 1998 than in fiscal 1997 due to increases in operating
   expenses -- primarily employment-related -- incurred to
   improve customer service and attract new employees in
   a tight labor market."

   Turning to the Wall Decor segment, Essman said, "Sales in our
   Prints Plus business showed moderate growth to $17.8 million
   from $17.0 million, and gross profit was marginally higher, as
   operating losses decreased slightly to $674,000 from last
   year's $904,000 loss."

   The statements contained in this report which are not
   historical facts are forward-looking statements that involve
   risks and uncertainties.  Management wishes to caution the
   reader that these forward-looking statements, such as the
   Company's outlook for Sears Portrait Studios and Prints Plus,
   are not predictions; actual events or results may differ
   materially as a result of risks facing the Company.  Such
   risks include, but are not limited to, the Company's ongoing
   ability to develop and introduce attractive new products, the
   overall level of economic activity in the Company's major
   markets, the effectiveness of marketing activities of major
   competitors, manufacturing interruptions, dependence on
   certain suppliers, fluctuations in operating results, the
   attraction and retention of qualified personnel, Year 2000
   compliance issues and other risks as may be described in the
   Company's filings with the Securities and Exchange Commission,
   including its Form 10-K for the year ended February 7, 1998. 

<PAGE>


   CPI is a consumer services company with $366.7 million in
   fiscal 1997 sales, operating approximately 1,200 retail
   locations, including 1,032 Sears Portrait Studios in the U.S.,
   Puerto Rico and Canada and 154 Prints Plus wall decor stores. 
















































<PAGE>


<TABLE>
CPI CORP.
CONDENSED STATEMENTS OF EARNINGS - FOR THE 16 WEEKS ENDED
NOVEMBER 14, 1998 (in thousands except per share amounts -
unaudited)
<CAPTION>
                                  16 Weeks Ended     
                              ---------------------- 
                               11/14/98    11/08/97  
                              ----------  ---------- 
<S>                           <C>         <C>        
Net Sales:
  Portrait studios            $ 106,171   $  91,166  
  Wall decor                     17,834      16,990  
                              ----------  ---------- 
   Total net sales            $ 124,005   $ 108,156  

Operating earnings:
  Portrait studios            $  13,577   $  10,209  
  Wall decor                       (674)       (904) 
                              ----------  ---------- 
   Total operating earnings      12,903       9,305  

General corporate expense         4,879       3,992  
                              ----------  ---------- 
Income (Loss) from operations     8,024       5,313  
Net interest expense                311         711  
Interest in joint venture loss        -      (1,474) 
Gain (Loss) from sale of
  interest in Photofinishing
  segment                             -      (4,189) 
Other income                      1,596         628  
                              ----------  ---------- 
Earnings (Loss) from 
  operations before income 
  taxes                           9,309        (433) 

Income tax expense (benefit)      3,258         292  
                              ----------  ---------- 
Net earnings (loss)           $   6,051   $    (725) 
                              ==========  ========== 
Earnings (Loss) per
  common share:
  Diluted                     $    0.59   $   (0.06) 
  Basic                       $    0.61   $   (0.06) 

Weighted average number of
  common and common equivalent
  shares outstanding:
  Diluted                        10,200      11,871  
  Basic                           9,961      11,871  
</TABLE>
<PAGE>


<TABLE>
CPI CORP.
CONDENSED STATEMENTS OF EARNINGS - FOR THE 40 WEEKS ENDED
NOVEMBER 14, 1998 (in thousands except per share amounts -
unaudited)
<CAPTION>
                                  40 Weeks Ended     
                              ---------------------- 
                               11/14/98    11/08/97  
                              ----------  ---------- 
<S>                           <C>         <C>        
Net Sales:
  Portrait studios            $ 224,646   $ 205,623  
  Wall decor                     43,710      41,201  
                              ----------  ---------- 
   Total net sales            $ 268,356   $ 246,824  

Operating earnings:
  Portrait studios            $  20,099   $  19,873  
  Wall decor                     (2,620)     (3,196) 
                              ----------  ---------- 
   Total operating earnings      17,479      16,677  

General corporate expense        10,056       9,898  
                              ----------  ---------- 
Income (Loss) from operations     7,423       6,779  
Net interest expense                823       2,226  
Interest in joint venture loss        -      (3,304) 
Gain (Loss) from sale of
  interest in Photofinishing
  segment                             -      (4,189) 
Other income                      4,065         877  
                              ----------  ---------- 
Earnings (Loss) from 
  operations before income 
  taxes                          10,665      (2,063) 
Income tax expense (benefit)      3,733        (311) 
                              ----------  ---------- 
Net earnings (loss)           $   6,932   $  (1,752) 
                              ==========  ========== 
Earnings (loss) per
  common share:
  Diluted                     $    0.68   $   (0.15) 
  Basic                       $    0.70   $   (0.15) 
Weighted average number of
  common and common equivalent
  shares outstanding:
  Diluted                        10,246      11,794  
  Basic                           9,963      11,794
                                                     
</TABLE>

<PAGE>


<TABLE>
CPI CORP.
CONDENSED STATEMENTS OF EARNINGS - FOR THE 53 WEEKS ENDED
NOVEMBER 14, 1998 AND THE 52 WEEKS ENDED NOVEMBER 8, 1997 (in
thousands except per share amounts - unaudited)
<CAPTION>
                               53 Weeks    52 Weeks
                              ---------------------- 
                               11/14/98    11/08/97  
                              ----------  ---------- 
<S>                           <C>         <C>        
Net Sales:
  Portrait studios            $ 322,689   $ 295,809  
  Wall decor                     65,543      62,506  
                              ----------  ---------- 
   Total net sales            $ 388,232   $ 358,315  

Operating earnings:
  Portrait studios            $  44,824   $  39,420  
  Wall decor                       (389)      1,554  
                              ----------  ---------- 
   Total operating earnings      44,435      40,974  

General corporate expense        15,594      14,096  
                              ----------  ---------- 
Income (Loss) from operations    28,841      26,878  

Net interest expense                598       2,842  
Interest in joint venture loss        -      (3,359) 
Gain (Loss) from sale of
  interest in Photofinishing 
  segment                             -      (4,189) 
Other income                      5,381         898  
                              ----------  ---------- 
Earnings (loss) from
  operations before income 
  taxes                          33,624      17,386  
Income tax expense (benefit)     12,228       6,885   
                              ----------  ----------- 
Net earnings (loss)           $  21,396   $  10,501  
                              ==========  ========== 
Earnings (loss) per
  common share:
  Diluted                     $    2.03   $    0.88  
  Basic                       $    2.08   $    0.89  
Weighted average number of
  common and common equivalent
  shares outstanding:
  Diluted                        10,541      11,975  
  Basic                          10,265      11,782

</TABLE>
<PAGE>


<TABLE>
CPI CORP.
CONDENSED BALANCE SHEETS - FOR NOVEMBER 14, 1998 AND 
NOVEMBER 8, 1997 (in thousands - unaudited)


<CAPTION>
                                     NOVEMBER 14,   NOVEMBER 8,
                                        1998           1997    
                                     ------------  ------------
<S>                                  <C>           <C>         
Assets

  Current assets:
   Cash and short-term investments   $   10,247    $    35,356 
   Other current assets                  96,566         98,047 
  Net property and equipment            113,183        125,576 
  Other assets                            8,905          5,479 
                                     -----------   ------------
  Total assets                       $  228,901    $   264,458 
                                     ===========   ============




Liabilities and stockholders' equity

  Current liabilities                $   50,650    $    49,186 
  Long-term obligations                  59,547         59,798 
  Other liabilities                      16,856         19,869 
  Stockholders' equity                  101,848        135,605 
                                     -----------   ------------
  Total liabilities and
   stockholders' equity              $  228,901    $   264,458 
                                     ===========   ============

</TABLE>














<PAGE>



                           SIGNATURE




Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.




                                          CPI CORP.           
                                        (Registrant)





                            By:   /s/ Barry Arthur
                                 -----------------------------
                                  Barry Arthur
                                  Authorized Officer and
                                  Principal Financial Officer


Dated:  December 21, 1998
























<PAGE>



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