CPI CORP
10-K405, 1999-05-05
PERSONAL SERVICES
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            UNITED STATES SECURITIES & EXCHANGE COMMISSION
                      WASHINGTON, D.C.   20549

                            FORM 10-K405

           ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D)
              OF THE SECURITIES EXCHANGE ACT OF 1934

             For the fiscal year ended February 6, 1999

                   COMMISSION FILE NUMBER 1-10204
                   ------------------------------
                              CPI CORP.

        (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

DELAWARE                                            43-1256674 
(State of Incorporation)                       (I.R.S. Employer
                                             Identification No.)

1706 WASHINGTON AVENUE
ST. LOUIS, MISSOURI                                  63103-1790
(Address of principal executive offices)             (Zip Code) 

REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE:(314)231-1575
                        -------------------------
SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:

                                          NAME OF EACH EXCHANGE
  TITLE OF EACH CLASS                      ON WHICH REGISTERED
- ------------------------------           -----------------------
  Common Stock $.40 par value            New York Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT: None

   INDICATE BY CHECK MARK WHETHER THE REGISTRANT (1) HAS FILED
ALL REPORTS REQUIRED TO BE FILED BY SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934 DURING THE PRECEDING 12 MONTHS
(OR SUCH SHORTER PERIOD THAT THE REGISTRANT WAS REQUIRED TO FILE
SUCH REPORTS), AND (2) HAS BEEN SUBJECT TO SUCH FILING
REQUIREMENTS FOR THE PAST 90 DAYS.
YES  __X__    NO  _____.

   INDICATE BY CHECK MARK IF DISCLOSURE OF DELINQUENT FILERS
PURSUANT TO ITEM 405 OF REGULATION S-K IS NOT CONTAINED HEREIN,
AND WILL NOT BE CONTAINED, TO THE BEST OF REGISTRANT'S
KNOWLEDGE, IN DEFINITIVE PROXY OR INFORMATION STATEMENTS
INCORPORATED BY REFERENCE IN PART III OF THIS FORM 10-K OR ANY
AMENDMENT TO THIS FORM 10-K.
YES __X__     NO  _____.

   Aggregate market value of the Registrant's voting stock held
by non-affiliates, based upon the closing price of said stock on
the New York Stock Exchange - Composite Transaction Listing on
May 4, 1999 ($27.00 per share): $252,827,298.

   As of May 4, 1999, 9,906,506 shares of the Common Stock,
$0.40 par value, of the Registrant were outstanding.

   DOCUMENTS INCORPORATED BY REFERENCE:

   Portions of the Annual Report to Shareholders for the year
ended February 6, 1999, are incorporated by reference into Parts
I, II and IV of this Report.

   Portions of the Proxy Statement relating to the Annual
Meeting of Shareholders to be held June 22, 1999 are
incorporated by reference into Part III of this Report.


<PAGE>


PAGE NUMBERS REFER TO PAPER DOCUMENT
<TABLE>
                        TABLE OF CONTENTS
                                                                
                                                            PAGE
<S>                                                          <C>

PART I                                                      
- ------                                                     
                                                           
Item 1.      Business                                         3
Item 2.      Properties                                       7
Item 3.      Legal Proceedings                                8
Item 4.      Results of Votes of Security Holders             8

PART II
- -------

Item 5.      Market for Registrant's Common Stock and
               Related Stockholder Matters                    9
Item 6.      Selected Financial Data                          9
Item 7.      Management's Discussion and Analysis of
               Financial Condition and Results of 
               Operations                                     9 
Item 7A.     Quantitative and Qualitative Disclosures
               About Market Risk                              9
Item 8.      Financial Statements and Supplementary Data     10
Item 9.      Changes in and Disagreements with Accountants
               on Accounting and Financial Disclosure        10

PART III
- --------

Item 10.     Directors, Executive Officers, Promoters,
               and Control Persons of the Registrant         11
Item 11.     Executive Compensation                          11
Item 12.     Security Ownership of Certain Beneficial 
               Owners and Management                         11
Item 13.     Certain Relationships and Related 
               Transactions                                  11

PART IV
- -------

Item 14.     Exhibits, Financial Statement Schedules and
               and Reports on Form 8-K                       12
             Signatures                                      22
             Independent Auditors Report                     24
Schedule II  Valuation and Qualifying Accounts               25


</TABLE>
<PAGE>


                           PART I
ITEM I.  BUSINESS

THE COMPANY
- -----------
     CPI Corp. is a holding company engaged, through its
subsidiaries, in developing and marketing consumer services and
related products through a network of centrally-managed, small
retail locations.  Founded in 1942, CPI Corp. became a publicly
held company in 1982 and currently operates professional
portrait studios throughout the United States, Canada and Puerto
Rico and posters, prints and framing outlets throughout the
United States. Unless the context otherwise requires, references
herein to the "Company" or "CPI Corp." mean CPI Corp., its
consolidated subsidiaries and their predecessor companies.

EXISTING BUSINESSES
- -------------------
     For the fiscal year ended February 6, 1999, approximately
84% of net sales and substantially all of the operating earnings
(before deduction of general corporate expenses, net interest
income (expense), other income and income tax expense) were
derived from the Sears Portrait Studio business.  The Company
has operated portrait studios as a Sears, Roebuck and Company
("Sears") licensee since 1961, when it was one of more than 15
Sears portrait photography licensees. Today, the Company is the
only operator of Sears Portrait Studios in the United States,
Canada and Puerto Rico.  The Company is materially dependent
upon the continued goodwill of Sears and the integrity of the
Sears name in the retail marketplace.  The Company believes that
its relationship with Sears is excellent and that it has been
beneficial to both companies.  (See "BUSINESS RELATIONSHIP WITH
SEARS.")

     In addition, since the 1993 acquisition of Prints Plus,
Inc. ("Prints Plus"), the Company operates a wall decor
business.  Prints Plus is a posters, prints and custom framing
retail chain with 152 stores located in malls throughout the
United States.

     The Company's executive offices are located at 1706
Washington Avenue,St. Louis, Missouri, 63103-1790. CPI Corp.'s
telephone number is (314) 231-1575 and address on the world-wide
web is http://www.cpicorp.com.  

OTHER BUSINESSES
- ----------------
     In 1982, the Company started a photofinishing business and
continued operations until October 1996.  The following is a
chronological listing of the Company's business activities in
the photofinishing business: 
                              3
<PAGE>


1982-1991        Expanded photofinishing business to include 334 
                 locations operating under the name of CPI      
                 Photofinishing.
August 1991-     Acquired Fox Photo, Inc., which operated 305   
                 locations under the name Fox Photo.
December 1992-   Purchased operational assets of Pemtom, Inc.,  
                 operating 25 locations under the name of Proex.
June 1996-       Sold 50 one-hour photofinishing stores to Wolf 
                 Camera, Inc.
October 1996-    Established a joint venture with Eastman Kodak 
                 Company by selling 51% interest in existing
                 photofinishing operations.
October 1997-    Sold remaining 49% interest to Eastman Kodak   
                 Company and entered into a two-year Non-
                 competition and Nonsolicitation Agreement in
                 which the Company agreed not to engage in the
                 retail photofinishing business and not to 
                 employ previous photofinishing employees
                 without consent.

     The Company, from 1988 until 1996, also operated an
Electronic Publishing division.  In April 1996, the Company
announced its intentions to sell the assets of this division,
and in May of 1996, the sale was completed and the Company
classified the Electronic Publishing operation as a discounted
operation in fiscal year 1995 and reclassified the prior years'
financial statements to reflect this change.
 
RELATIONSHIP WITH SEARS
- -----------------------
     The Company operates its 1,027 Sears Portrait Studio
locations under multiple license agreements.  The agreements are
terminable by either the Company or Sears with respect to any or
all studios upon 90-days notice.  Early in 1993, Sears announced
plans to close 113 stores, which included 38 Sears stores with
portrait studios.  The Company relocated some of these studios
to new sites in the same market areas.  Except in connection
with store closings, Sears has never terminated the operation of
any Company studio under any license agreement.  The
relationship with Sears, which started in 1959, is long-standing
and the Company has no reason to believe that Sears will
exercise its rights under the agreements to reduce materially
the scope of the Company's business with Sears. 

     In the United States, the Company and Sears have entered
into three license agreements (Sears, Off-Mall and Puerto Rico)
for fixed location studios as of January 1, 1999.  These
agreements expire on December 31, 2003.  The Sears and Puerto
Rico agreements provide for the Company to pay Sears a license
fee of 15% of total annual net sales for studios located in a
Sears store.  The Off-Mall agreement provides for the Company to 
                              4
<PAGE>


pay Sears a license fee of 7.5% of total annual net sales for
studios not located in a Sears store but located in retail
locations where Sears does not otherwise have a presence.  Net
sales for all agreements are defined as gross sales less
customer returns, allowances and sales taxes.  The Company
provides all studio furniture, equipment, fixtures and leasehold
improvements and conducts advertising at its own expense, and is
responsible for hiring, training and compensating the Company
employees and must indemnify Sears against all claims.
 
     In Canada, all of the Company's studios operate under a
separate nonexclusive license agreement with Sears Canada, Inc.,
a subsidiary of Sears.  The agreement, originally negotiated in
1977, renews automatically on a year-to-year basis but is
terminable by either party on 60 days' notice.  The license fee
is 15% of net sales.  The Company provides all studio furniture,
equipment, fixtures and leasehold improvements and conducts all
advertising at its own expense and is responsible for its
Canadian employees.

     As a Sears licensee, the Company enjoys the benefits of its
use of the Sears name, Sears' daily cashiering and bookkeeping
system, store security services and customers' ability to use
their Sears credit cards to purchase the Company's products or
services, for which Sears bears the credit risk of authorized
credit card use. 

FOR ADDITIONAL INFORMATION, SEE THE REGISTRANT'S 1998 ANNUAL
REPORT TO SHAREHOLDERS, EXHIBIT 13 OF THIS FILING, IN THE
DISCUSSION ENTITLED "SEARS AND CPI." 

COMPETITION
- -----------
     In the portrait photography business, the Company competes
with a number of companies that operate fixed-location,
traveling and freestanding photography studios.  Independent
professional photographers also compete with the Company in
various locations.  The Company believes that its portrait
photography products are competitive in terms of price, quality
and convenience of purchase with similar products of its
competitors.

     In the wall decor segment, the Company competes with
numerous national, regional and local framing retailers serving
the home furnishings market.  The primary competitors in this
business are franchise locations, small regional chains and many
individual stores which focus on custom framing.  Other
competitors in this segment include mass merchants and other
specialty home furnishings stores which offer a fixed selection
of pre-framed prints.  The Company believes it is competitive in
this segment by 
                               5
<PAGE>


offering a large selection of prints and frames, fast custom
framing service and competitive pricing.

SUPPLIER RELATIONSHIPS
- ----------------------
     The Company purchases photographic paper and film for its
studio operations from two major manufacturers.  The Company
purchases other equipment and supplies used in its studios from
a number of suppliers and is not dependent upon any supplier for
any specific kind of equipment.  The Company has had no
difficulty in the past obtaining sufficient material to conduct
its businesses. The Company believes its relations with
suppliers are good.

SEASONALITY
- -----------
     In the professional portrait photography business, sales
are seasonal, with the largest volume occurring in the 16-week
third and 12-week fourth fiscal quarters preceding and including
the Thanksgiving/Christmas season.  

     In the wall decor business, sales are seasonal, with the
largest volume occurring in the fourth fiscal quarter preceding
and including the Thanksgiving/Christmas season.

EMPLOYEES
- ---------
     At February 6, 1999, the Company had approximately 8,178
employees.  Approximately 5,221 of these employees were
part-time or temporary employees.  The Company's employees are
not members of any union and the Company has experienced no work
stoppages.  The Company believes that its relations with its
employees are good. 

ADDITIONAL INFORMATION REQUIRED UNDER THIS ITEM I IS CONTAINED
IN THE REGISTRANT'S 1998 ANNUAL REPORT TO SHAREHOLDERS, EXHIBIT
13 OF THIS FILING, IN THE DISCUSSION OF THE COMPANY'S BUSINESS
SEGMENTS FOUND IN THE NOTES TO CONSOLIDATED STATEMENTS, ITEM 11
ENTITLED "INDUSTRY SEGMENT INFORMATION."












                              6
<PAGE>


ITEM 2.  PROPERTIES
     
     The following table sets forth certain information
concerning the Company's principal facilities:

<TABLE>
PRINCIPAL FACILITIES - CPI CORP.
<CAPTION>
                     APPROXIMATE
                       AREA IN         PRIMARY         OWNERSHIP 
 LOCATION            SQUARE FEET        USES           OR LEASE
- -------------------  ------------ ------------------  ----------
<S>                    <C>        <C>                  <C>      

St. Louis, Missouri    270,000    Administration and   Owned 
                                    Photoprocessing
St. Louis, Missouri    155,000    Parking Lots         Owned
St. Louis, Missouri     78,312    Warehousing          Leased(1)
St. Louis, Missouri     14,340    Printing             Leased(2)
Brampton, Ontario       40,000    Administration,      Owned
                                    Warehousing and
                                    Photoprocessing
Las Vegas, Nevada       12,200    Photoprocessing      Leased(3)
Thomaston, Connecticut  25,000    Administration and   Owned 
                                    Photoprocessing
Concord, California     43,088    Administration,      Leased(4)
                                    Warehousing and
                                    Manufacturing
<FN>
(1)  Lease term expires on June 30, 1999.
(2)  Lease term expires on November 30, 1999.
(3)  Lease term expires on July 15, 2001.
(4)  Lease term expires on March 31, 2002.

</FN>
</TABLE>

     The Company operates 943 portrait studios in Sears stores
pursuant to the license agreement with Sears.  See "BUSINESS
RELATIONSHIP WITH SEARS."  The Company also operates 84 Sears
Portrait Studios located in shopping centers without Sears
stores, which are generally leased for at least three years with
some having renewal options.  The 152 wall decor locations
operated by the company are generally in enclosed regional malls
with lease terms of ten years without renewal options.






                              7
<PAGE>


ITEM 3.  LEGAL PROCEEDINGS

     There are various suits pending against the Company, none
of which is material in nature.  It is the opinion of management
that  the ultimate liability, if any, resulting from such suits
will not materially affect the consolidated financial position
or results of operations of the Company.

ITEM 4.  RESULTS OF VOTES OF SECURITY HOLDERS

     No matters were submitted to stockholders for a vote during
the fourth quarter of fiscal year 1998.







































                              8
<PAGE>


                            PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED
         STOCKHOLDER MATTERS
         
     Information required under this Item is contained in the
Registrant's 1998 Annual Report to Shareholders, Exhibit 13 of
this filing, in the section entitled "Selected Quarterly 
Financial Data," and will be contained in the Registrant's 1999
Proxy Statement, to be dated within 120 days of the end of the
Registrant's fiscal year 1998, and is incorporated herein by
reference.

     As of April 8, 1999, the market price of the Registrant's
common stock was $23.6875 per share with 9,898,777 shares
outstanding and approximately 2,010 holders of record.

ITEM 6.  SELECTED FINANCIAL DATA
         
     Information required under this Item is contained in the
Registrant's 1998 Annual Report to Shareholders, Exhibit 13 of 
this filing, in the section titled "Financial Highlights," and
is incorporated herein by reference.

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
         CONDITION AND RESULTS OF OPERATIONS
         
     Information required under this Item is contained in the
Registrant's 1998 Annual Report to Shareholders, Exhibit 13 of
this filing, in the sections entitled "Management's Discussion
and Analysis - Overview," "Management's Discussion and Analysis
- - Financial Condition," "Management's Discussion and Analysis -
Results of Operations," and "Management's Discussion and
Analysis of Cash Flows," and is incorporated herein by
reference. 

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET
         RISK
         
     Market risks relating to the Company's operations result
primarily from changes in interest rates and changes in foreign 
exchange rates.  The Company's debt obligations have primarily  
fixed interest rates, therefore, the Company's exposure to 
changes in interest rates is minimal.  The Company's exposure to
changes in foreign exchange rates relates to the Canadian 
operations, which is minimal as these operations constitute less
than 4% of the Company's total assets, and less than 6% of the
Company's total sales.



                              9
<PAGE>


ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
         
     Information required under this Item is contained in the
Registrant's 1998 Annual Report to Shareholders, Exhibit 13 of
this filing, in the sections titled "Consolidated Balance
Sheets,"  "Consolidated Statements of Earnings," "Consolidated
Statement of Changes in Stockholders' Equity," "Consolidated
Statement of Cash Flows," "Notes to Consolidated Financial
Statements" and "Selected Quarterly Financial Data," and is
incorporated herein by reference.  Additional information
required under this Item is contained in this Annual Report to
Shareholders, Schedule II of this filing, in the section titled
"Valuation and Qualifying Account", and is incorporated herein
by reference.

ITEM 9.  CHANGE IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
         ACCOUNTING AND FINANCIAL DISCLOSURE

     Not Applicable.
































                              10
<PAGE>


                           PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS, AND CONTROL
         PERSONS OF THE REGISTRANT

     Information required under this Item will be contained in
the Registrant's 1999 Proxy Statement, to be dated within 120
days of the end of the Registrant's fiscal year 1998, and is
incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION

     Information required under this Item will be contained in
the Registrant's 1999 Proxy Statement, to be dated within 120
days of the end of the Registrant's fiscal year 1998, and is
incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
         MANAGEMENT
         
     Information required under this Item will be contained in
the Registrant's 1999 Proxy Statement, to be dated within 120
days of the end of the Registrant's fiscal year 1998, and is
incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
         
     Not Applicable.























                              11
<PAGE>


                               PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
         FORM 8-K
         
(a)  Index to Certain Documents

     (1) Independent Auditor's Reports 

         These reports are included in this filing under the
         sections titled "Independent Auditors' Report" in this
         Form 10-K and "Exhibit 13" (under the title 
         "Independent Auditors' Report" in the Registrant's 1998
         Annual Report to Shareholders), and are incorporated
         herein by reference.

     (2) Financial Statements:

         (a) Consolidated Balance Sheets as of February 6, 1999
             and February 7, 1998
         (b) Consolidated Statements of Earnings for the fiscal
             years ended February 6, 1999, February 7, 1998 and
             February 1, 1997
         (c) Consolidated Statements of Changes in Stockholders'
             Equity for the fiscal years ended February 6, 1999,
             February 7, 1998 and February 1, 1997
         (d) Consolidated Statements of Cash Flows for the
             fiscal years ended February 6, 1999, February 7,
             1998 and February 1, 1997

         Information required under these items is contained in
         the Registrant's 1998 Annual Report to Shareholders,
         Exhibit 13 of this filing, under the sections titled
         "Consolidated Balance Sheets," "Consolidated Statements
         of Earnings," "Consolidated Statement of Changes in
         Stockholders' Equity," and "Consolidated Statements of
         Cash Flows," and is incorporated herein by reference.

     (3) Notes to Consolidated Financial Statements

         This information is included in the Registrant's 1998
         Annual Report to Shareholders, Exhibit 13 of this
         filing, under the section titled "Notes to Consolidated
         Financial Statements," and is incorporated herein by
         reference.

   




                              12
<PAGE>


ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON
         FORM 8-K  (Continued)

  (4) Financial Statement Schedules

         II.  Valuation and Qualifying Accounts
                      
              This information is included in this filing under
              the section titled "Schedule II" in this Form 10-K
              (page 24), and is incorporated herein by
              reference.

              All other schedules and notes under Regulation S-X
              are omitted because they are either not
              applicable, not required or the information called
              for therein appears in the consolidated financial
              statements or notes thereto.

(b)  Reports on Form 8-K

     On December 21, 1998, the Company filed Form 8-K Current
     Report discussing the issuance of a press release which
     announced: third quarter sales for Sears Portrait Studios
     up 14.7% from last year.  The increase, however, was
     impacted by the shift of one week of seasonal sales from
     the fourth quarter.  The Wall Decor segment showed moderate
     growth to $17.8 million from $17 million, and gross profit
     was marginally higher.

(c)  Index to Exhibits





















                              13
<PAGE>


EXHIBIT 3.  ARTICLES OF INCORPORATION AND BYLAWS     

Information required by this Exhibit 3 is incorporated by
reference to the below listed documents  with corresponding
filing date and registration or Commission file numbers where
applicable.

<TABLE>

<CAPTION>
                                                                

                                                    REGISTRATION
INFORMATION INCORPORATED     DOCUMENT      FILING   COMMISSION
BY REFERENCE                 REFERRED TO   DATE     FILE NO.
- --------------------------   ------------- -------- ------------
<S>                          <C>            <C>       <C>      

(3.1) Articles of            Annual Report  4/30/90   1-10204
      Incorporation          on Form 10-K
                             dated 4/27/90

(3.2) Bylaws                 Annual Report  4/30/90   1-10204
                             on Form 10-K
                             dated 4/27/90

(3.4) Amendment to Bylaws    Form 8-K       8/3/95    0-11227

(3.5) Amendment to Bylaws    Annual Report  5/2/97    1-10204
                             on Form
                             10-K405
                             dated 4/3/97 
</TABLE>


















                              14
<PAGE>


EXHIBIT 4.  INSTRUMENTS DEFINING THE RIGHTS OF SECURITY HOLDERS,
            INCLUDING DEBENTURES

Information required by this Exhibit 4 is incorporated by
reference to the below listed documents  with corresponding
filing date and registration or Commission file numbers where
applicable.

<TABLE>
<CAPTION>
                                                    REGISTRATION
INFORMATION INCORPORATED     DOCUMENT      FILING   COMMISSION
BY REFERENCE                 REFERRED TO   DATE     FILE NO.
- --------------------------   ------------- -------- ------------
<S>                          <C>            <C>       <C>      

(4.1)  Articles of           Annual Report  4/30/90   1-10204
       Incorporation and     on Form 10-K
       Bylaws                dated 4/27/90

(4.2)  Note Agreement for    Form 10-Q      9/3/93    1-10204
       Series A Senior 
       Notes Due August 31, 
       2000 and Series B 
       Notes Due August 31, 
       2000

(4.3)  Pledge Agreement      Form 10-Q      9/3/93    1-10204

(4.4)  Series A Senior Note  Form 10-Q      9/3/93    1-10204
       Due August 31, 2000, 
       No. R-A1

(4.5)  Series B Senior Note  Form 10-Q      9/3/93    1-10204
       Due August 31, 2000, 
       No. R-B1

(4.6)  Series B Senior Note  Form 10-Q      9/3/93    1-10204
       Due August 31, 2000, 
       No. R-B2

(4.7)  CPI Corp. Shareholder Form 8-A       5/2/89          - 
       Rights Plan

(4.8)  First Amendment to    Form 10-Q      9/3/93    1-10204
       CPI Corp. Shareholder 
       Rights Plan
</TABLE>



                              15
<PAGE>


EXHIBIT 4.  INSTRUMENTS DEFINING THE RIGHTS OF SECURITY HOLDERS,
            INCLUDING DEBENTURES (Continued)
<TABLE>
<CAPTION>
                                                    REGISTRATION
INFORMATION INCORPORATED     DOCUMENT      FILING   COMMISSION
BY REFERENCE                 REFERRED TO   DATE     FILE NO.
- --------------------------   ------------- -------- ------------
<S>                          <C>            <C>       <C>      

(4.9)  Second Amendment to   Form 8-K       8/3/95    0-11227
       CPI Corp. Shareholder 
       Rights Plan

(4.10) First Amendment to    Form 10-Q      9/2/94    1-10204
       Note Agreement dated 
       2/24/94

(4.11) Second Amendment to   Form 10-Q      9/2/94    1-10204
       Note Agreement dated 
       6/14/94

(4.12) Note Agreement for    Form 8-K       7/1/97    0-11227
       CPI Corp. Senior
       Notes dated June 16,
       1997

(4.13) CPI Corp. 7.46%       Form 8-K       7/1/97    0-11227
       Senior Notes due 
       June 16, 2007,
       PPN 12617# ACO

(4.14) CPI Corp. 7.46%       Form 8-K       7/1/97    0-11227
       Senior Notes due 
       June 16, 2007,
       Security No. !Inv5641!

(4.15) Registration of       Form S-8       3/31/98   002-86403
       50,000 shares of 
       common to be issued 
       under the CPI Corp. 
       1981 Stock Bonus Plan

(4.16) Registration of       Form S-8       3/31/98   002-86403
       250,000 shares of
       common stock to be
       issued under the CPI
       Corp. Employees Profit
       Sharing Plan and Trust
</TABLE>

                              16
<PAGE>


EXHIBIT 10.  MATERIAL CONTRACTS

[CAPTION]
<TABLE>
                                             PAGE NUMBER
                                              FORM 10-K
                                            ------------- 
<S>                                              <C>      
(10.28)  License Agreement                       26
         Sears, Roebuck and Co.

(10.29)  License Agreement                       27
         Sears, Roebuck and Co.
         (Off Mall)

(10.30)  License Agreement                       28
         Sears Roebuck De Puerto Rico, Inc.    

(10.31)  License Agreement                       29
         Sears Canada, Inc.

(10.32)  CPI. Corp 1998 Employee Profit          30
         Sharing Plan and Trust

(10.33)  First Amendment to CPI. Corp            31
         Employee Profit Sharing Plan and Trust

</TABLE>

Additional information required by this Exhibit 10 is
incorporated by reference to the below listed documents with
corresponding filing date and registration or Commission file
numbers where applicable

















                              17

<PAGE>


EXHIBIT 10. MATERIAL CONTRACTS (Continued)
<TABLE>
<CAPTION>
                                                    REGISTRATION
INFORMATION INCORPORATED     DOCUMENT      FILING   COMMISSION
BY REFERENCE                 REFERRED TO   DATE     FILE NO.
- --------------------------   ------------- -------- ------------
<S>                          <C>            <C>       <C>      
(10.1)  Employment Contract  Annual Report  5/6/98    1-10204
        Alyn V. Essman *     on Form 10-K,
                             dated 4/9/98

(10.2)  Employment Contract  Annual Report  5/6/98    1-10204
        Russell H. Isaak *   on Form 10-K
                             dated 4/9/98

(10.3)  Employment Contract  Annual Report  5/6/98    1-10204
        Patrick J. Morris *  on Form 10-K
                             dated 4/9/98

(10.4)  Employment Contract  Annual Report  5/6/98    1-10204
        Barry C. Arthur *    on Form 10-K
                             dated 4/9/98

(10.5)  Employment Contract  Annual Report  5/6/98    1-10204
        Fran Scheper *       on Form 10-K     
                             dated 4/9/98

(10.6)  CPI Corp. 1981 Stock Annual Report  5/5/93    1-10204 
        Bonus Plan (As       on Form 10-K,
        Amended and Restated dated 4/30/93
        on 2/3/91)

(10.7)  Deferred Compensa-   Annual Report  5/1/92    1-10204
        tion and Stock       on Form 10-K,
        Appreciation Rights  dated 4/24/92

(10.8)  CPI Corp. Restricted Annual Report  5/1/92    1-10204
        Stock Plan           on Form 10-K,
                             dated 4/24/92

(10.9)  Deferred Compensa-   Annual Report  5/1/92    1-10204
        tion and Retirement  on Form 10-K,
        Plan for Non-        dated 4/24/92
        Management Directors
<FN>
*  Employment contract is automatically renewed and extended for
   one year unless terminated by the Board of Directors or the
   employee.
</FN>
</TABLE>
                              18
<PAGE>


EXHIBIT 10. MATERIAL CONTRACTS (Continued)
<TABLE>
<CAPTION>
                                                    REGISTRATION
INFORMATION INCORPORATED     DOCUMENT      FILING   COMMISSION
BY REFERENCE                 REFERRED TO   DATE     FILE NO.
- --------------------------   ------------- -------- ------------
<S>                            <C>         <C>        <C>  
(10.10) CPI Corp. Stock        Form S-8    7/28/92    33-50082
        Option Plan (As 
        Amended and Restated 
        effective 2/2/92)

(10.11) Registration of        Form 8-A    3/21/89           - 
        Securities on the New
        York Stock Exchange

(10.12) CPI Corp. Shareholder  Exhibit to  5/2/89            - 
        Rights Plan            Form 8-A

(10.13) CPI Voluntary Stock    Form D      3/31/93           -
        Option Plan

(10.14) First Amendment to     Form 10-Q   9/3/93      1-10204
        CPI Corp. Shareholder
        Rights Plan

(10.15) Second Amendment to    Form 8-K    8/3/95      0-11227
        CPI Corp. Shareholder 
        Rights Plan

(10.16) $60 Million Revolving  Form 10-Q   9/1/95      1-10204
        Credit Agreement

(10.17) $25 Million Revolving  Form 10-Q   9/1/95      1-10204
        Credit Note with
        Mercantile Bank

(10.18) $20 Million Revolving  Form 10-Q   9/1/95      1-10204
        Credit Note with
        Harris Trust & Savings

(10.19) $15 Million Revolving  Form 10-Q   9/1/95      1-10204
        Credit Note with
        The Daiwa Bank
</TABLE>





                              19
<PAGE>


EXHIBIT 10. MATERIAL CONTRACTS (Continued)
<TABLE>
<CAPTION>
                                                    REGISTRATION
INFORMATION INCORPORATED     DOCUMENT      FILING   COMMISSION
BY REFERENCE                 REFERRED TO   DATE     FILE NO.
- ---------------------------- ------------- -------- ------------
<S>                          <C>            <C>       <C>

(10.21) Employment Contract- Annual Report  5/3/95    1-10204
        Jane E. Nelson **    on Form 10-K
                             dated 4/6/95

(10.22) CPI Consent to       Annual Report  5/2/96    1-10204
        Assignment and       on Form 10-K 
        Assumption of $15    dated 4/4/96
        Million Revolving
        Credit Note

(10.23) Notification of      Annual Report  5/2/96    1-10204
        Assignment and       on Form 10-K
        Assumption of $15    dated 4/4/96
        Million Credit Note 
        Agreement

(10.24) $40 Million          Form 10-Q      12/8/97   1-10204
        Revolving Credit 
        Agreement

(10.25) $17 Million          Form 10-Q      8/29/97   1-10204
        Revolving Credit 
        Note with Mercantile 
        Bank National 
        Association

(10.26) $13 Million          Form 10-Q      8/29/97   1-10204
        Revolving Credit 
        Note with Harris 
        Trust and Savings

(10.27) $10 Million          Form 10-Q      8/29/97   1-10204
        Revolving Credit 
        Note with The 
        Sumitomo Bank, 
        Limited
<FN>
** Employment contract is automatically renewed and extended for
   one month unless terminated by the Board of Directors or the
   employee.
</FN>
</TABLE>
                              20
<PAGE>


<TABLE>
<CAPTION>
                                                    Page Number
                                                     Form 10-K  

                                                    -----------
<S>                                                       <C>
EXHIBIT 11. COMPUTATION OF EARNINGS PER COMMON SHARE      32

EXHIBIT 13. 1998 ANNUAL REPORT TO SHAREHOLDERS            34

EXHIBIT 21. SUBSIDIARIES OF THE REGISTRANT                35

EXHIBIT 23. INDEPENDENT AUDITORS' CONSENT                 36

EXHIBIT 27. FINANCIAL DATA SCHEDULE                       

</TABLE>  

































                              21
<PAGE>


                            SIGNATURES
  Pursuant to the requirements of Section 13 or 15 (d) of the
Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned,
thereunto duly authorized.

                      CPI CORP.
                      BY:  /s/  Alyn V. Essman  
                           -------------------------
                               (Alyn V. Essman)
                           Chairman of the Board and
                            Chief Executive Officer

  Pursuant to the requirements of the Securities Exchange Act of
1934, this report has been signed below by the following persons
on behalf of the registrant and in the capacities indicated.

SIGNATURES OF DIRECTORS AND PRINCIPAL OFFICERS
<TABLE>
<CAPTION>
    Signature                     Title                  Date
- -----------------------  ------------------------  -------------
<S>                      <C>                       <C>         
/s/ Alyn V. Essman       Chairman of the Board,    April 8, 1999
- -----------------------   Chief Executive Officer
   (Alyn V. Essman)       and Director (Principal
                          Executive Officer)

/s/ Milford Bohm         Director                  April 8, 1999
- -----------------------
   (Milford Bohm)

/s/ Mary Ann Krey        Director                  April 8, 1999
- -----------------------
   (Mary Ann Krey)

/s/ Lee Liberman         Director                  April 8, 1999
- -----------------------
   (Lee Liberman)

/s/ Nicholas L. Reding   Director                  April 8, 1999
- -----------------------
   (Nicholas L. Reding)

/s/ Martin Sneider       Director                  April 8, 1999
- -----------------------
   (Martin Sneider)



</TABLE>
                              22
<PAGE>


SIGNATURES OF DIRECTORS AND PRINCIPAL OFFICERS (Continued)

<TABLE>
<CAPTION>
    Signature                     Title                  Date
- -----------------------  ------------------------  -------------
<S>                      <C>                       <C>          
/s/ Robert L. Virgil     Director                  April 8, 1999
- -----------------------
   (Robert L. Virgil)

/s/ Russell Isaak        President and Director    April 8, 1999
- -----------------------
   (Russell Isaak)

/s/ Patrick J. Morris    Senior Executive Vice     April 8, 1999
- -----------------------   President and Director
   (Patrick J. Morris)

/s/ Barry C. Arthur      Vice President and        April 8, 1999
- -----------------------   Treasurer (Principal
   (Barry C. Arthur)      Financial and
                          Accounting Officer)
</TABLE>



























                              23
<PAGE>


                  INDEPENDENT AUDITORS' REPORT


The Board of Directors and Stockholders
CPI Corp.:


     Under date of April 8, 1999, we reported on the
consolidated balance sheets of CPI Corp. and subsidiaries as of
February 6, 1999 and February 7, 1998, and the related
consolidated statements of earnings, changes in stockholders'
equity, and cash flows for each of the fiscal years in the
three-year period ended February 6, 1999, as contained in the
1998 annual report to stockholders.  These consolidated
financial statements and our report thereon are incorporated by
reference in the annual report on Form 10-K of CPI Corp. for the
1998 fiscal year.  In connection with our audits of the
aforementioned consolidated financial statements, we have also
audited the related financial statement schedule as listed in
the accompanying index.  The financial statement schedule is the
responsibility of the Company's management.  Our responsibility
is to express an opinion on this financial statement schedule
based on our audits.

     In our opinion, such financial statement schedule, when
considered in relation to the basic consolidated financial
statements taken as a whole, presents fairly, in all material
respects, the information set forth therein.



/s/ KPMG LLP
- -------------------------
    KPMG LLP



St. Louis, Missouri
April 8, 1999












                              24
<PAGE>


                                                    SCHEDULE II

                VALUATION AND QUALIFYING ACCOUNTS

CPI CORP. CONSOLIDATED ALLOWANCE FOR UNCOLLECTIBLE RECEIVABLES
    FISCAL YEARS ENDED FEBRUARY 6, 1999, FEBRUARY 7, 1998
        AND FEBRUARY 1, 1997 (in thousands of dollars)

<TABLE>
<CAPTION>

                        FEBRUARY 6,   FEBRUARY 7,   FEBRUARY 1,
                           1999          1998          1997 
                        -----------   -----------   -----------
<S>                     <C>           <C>           <C>     
Balance at beginning
of year                 $    291      $    382      $   1,216
                        ===========   ===========   ===========
Balance at end
of year                 $    302      $    291      $     382 
                        ===========   ===========   ===========

</TABLE>


The majority of receivable amounts at year ending February 6,
1999, February 7, 1998 and February 1, 1997, respectively are
due from portrait studio customers for amounts collected or to
be collected, for which the Company assumes all credit risks.

Prior to February 1, 1997, receivable balances for which an
allowance for uncollectible receivables is established relate
primarily to sales recorded through use of Company commercial
charge accounts for photofinishing and other products and
services.  

The majority of the allowance for uncollectible receivables is
computed and adjusted every four weeks based on a predetermined
percentage of the related receivable balances.  These
percentages are determined using historical results adjusted for
current economic conditions.  As a result, the Company does not
record separate additions or deductions to the allowance for
individual accounts but rather adjusts every four weeks for the
net change in the computed allowance based on gross receivable
balances.




                              25



                                                EXHIBIT (10.28)






               License Agreement - Sears, Roebuck and Co.






































                             26

<PAGE>














                          SEARS, ROEBUCK AND CO.

                            LICENSE AGREEMENT













                                       CONSUMER PROGRAMS
                                        INCORPORATED
                            
                                       SEARS PORTRAIT STUDIOS
                                       
                                       January 1, 1999


















<PAGE>


(PAGE NUMBERS REFER TO PAPER DOCUMENT)
<TABLE>
                         TABLE OF CONTENTS
<S>                                                       <C>
I.    GRANT OF LICENSE .................................   5
      1.1. License for On-Premises Operations ..........   5
      1.2. Scope of License/Restrictions ...............   5
      1.3. No Representations ..........................   5
II.   USE OF SEARS MARKS ...............................   5
      2.1  License to Use Sears Marks ..................   5
      2.2  Communications with Third Parties ...........   6
      2.3  No Challenge to Marks .......................   6
      2.4  No Rights to Marks ..........................   6
      2.5  Registration of Marks .......................   6
      2.6  Injunctive Relief ...........................   7
      2.7  Infringing Use ..............................   7
      2.8  Limitations .................................   7
      2.9  Survival ....................................   7
III.  TERM .............................................   7
IV.   FEES .............................................   8
      4.1  Amount ......................................   8
      4.2  Net Sales ...................................   8
      4.3  Gross Sales .................................   8
V.    OPERATIONAL OBLIGATIONS OF LICENSEE ..............   8
      5.1  Performance Standards .......................   8
      5.2  Business Conduct ............................   8
      5.3  Hours of Operation ..........................   9
      5.4  Merchandise Standards .......................   9
      5.5  Pricing .....................................   9
      5.6  Discount Policy .............................   9
      5.7  Bonus Club ..................................   9
      5.8  Customer Adjustment .........................   9
      5.9  Employee Standards ..........................  10
      5.10 Licensee's Employees ........................  10
      5.11 Employee Compensation .......................  10
      5.12 Compliance with Labor Laws ..................  10
      5.13 Compliance with Law .........................  11
      5.14 Year 2000 Compliance ........................  11
      5.15 Payment of Obligations ......................  11
      5.16 Licensee's Obligations ......................  11
      5.17 Liens .......................................  12
VI.   LICENSED BUSINESS AREA ...........................  12
      6.1  Block Plan ..................................  12
      6.2  Improvements ................................  12
      6.3  Operations ..................................  12
      6.4  Condition of Licensed Business Area .........  13
      6.5  Changes of Location/Store Inventory .........  13




                              2
<PAGE>



</TABLE>
<TABLE>
                  TABLE OF CONTENTS (continued)
<S>                                                       <C>
      6.6  Remodeling ..................................  13
      6.7  Electric/HVAC ...............................  13
      6.8  Telephone ...................................  13
      6.9  Yellow/White Page Listings ..................  14
      6.10 Access to Licensed Business Area ............  14
      6.11 Effect of Store Leases ......................  14
      6.12 Waiver of Casualty Liability ................  14
VII.  ADVERTISING ......................................  15
      7.1  Advertising .................................  15
      7.2  Publicity ...................................  15
      7.3  Forms .......................................  15
VIII. LICENSED BUSINESS EQUIPMENT  .....................  16
      8.1  Licensee's Equipment ........................  16
      8.2  Licensee's Point of Sale System .............  16
      8.3  Sears Card ..................................  16
IX.   TRANSACTIONS AND SETTLEMENT ......................  16
      9.1  Checks ......................................  16
      9.2  Credit Sales ................................  17
      9.3  Sales Receipts ..............................  17
      9.4  Settlement ..................................  18
      9.5  Reports .....................................  18
      9.6  Audit Rights ................................  18
      9.7  Underreporting ..............................  18
      9.8  Rights of Recoupment and Setoff .............  19
X.    CUSTOMER INFORMATION; CONFIDENTIALITY.............  19
      10.1 Customer Information ........................  19
      10.2 Confidential Information ....................  20
XI.   RELATIONSHIP OF PARTIES ..........................  20
XII.  DEFENSE AND INDEMNITY ............................  21
      12.1 Defense .....................................  21
      12.2 Indemnity ...................................  21
XIII. INSURANCE  .......................................  22
      13.1 Types of Insurance ..........................  22
      13.2 No Cancellation Without Notice ..............  22
      13.3 Certificates ................................  23
      13.4 Expiration/Non-Renewal ......................  23
XIV.  TERMINATION ......................................  23
      14.1 Mutual Right of Termination  ................  23
      14.2 Termination of License by Sears With Notice .  23
      14.3 Termination of License by Sears Without 
            Further Notice .............................  24
      14.4 Termination on Store Closing ................  24
      14.5 Effect of Termination .......................  24
      14.6 Survivability ...............................  25
XV.   ASSIGNMENT AND SUBLICENSING ......................  25
      15.1 Assignment by Licensee ......................  25
      15.2 Assignment by Sears .........................  25
</TABLE>
                              3
<PAGE>


<TABLE>
                  TABLE OF CONTENTS (continued)
<S>                                                       <C>
      15.3 Binding Nature ..............................  26
XVI.  MISCELLANEOUS ....................................  26
      16.1 Cumulative Remedies .........................  26
      16.2 Severability ................................  26
      16.3 Governing Law ...............................  26
      16.4 Entire Agreement ............................  26
      16.5 Headings ....................................  27
      16.6 Notices .....................................  27
         EXHIBIT A .....................................  29
           DESIGNATED SEARS STORES .....................  29
         EXHIBIT B .....................................  51
           AUTHORIZED MERCHANDISE AND/OR SERVICES ......  51
         EXHIBIT C .....................................  52
           SEARS COMMISSION ............................  52
         EXHIBIT D .....................................  53
           ALLOCATION OF COSTS .........................  53






























</TABLE>

                              4
<PAGE>


                         LICENSE AGREEMENT

THIS LICENSE AGREEMENT (hereinafter referred to as "Agreement")
is entered into as of the 1st day of January, 1999, by SEARS,
ROEBUCK AND CO., a New York corporation ("Sears") and CONSUMER
PROGRAMS INCORPORATED, a Missouri corporation,
("Licensee").

      Sears and Licensee hereby agree as follows: 

I.    GRANT OF LICENSE
      1.1.   License for On-Premises Operations.
             Sears hereby grants Licensee the non-exclusive
privilege of conducting and operating, and Licensee shall
conduct and operate, pursuant to the terms, provisions and
conditions contained in this Agreement, a licensed business
offering the goods and services listed on Exhibit B ("Licensed
Business"), only at the Sears locations described in Exhibit A
or in Location Riders attached ("Designated Sears Store(s)").  

      1.2.   Scope of License/Restrictions.
             Licensee shall use the Licensed Business area only
for the purpose authorized in this Agreement, and shall offer
for sale only those services and merchandise expressly
authorized by this Agreement as listed on Exhibit B attached
hereto and shall offer those services and merchandise only from
the Designated Sears Stores.  Any changes, additions or
deletions of services or merchandise require the prior written
approval of Sears appropriate Licensing Manager ("Licensing
Manager").

      1.3.   No Representations.            
             Sears makes no promises or representations
whatsoever as to the potential amount of business Licensee can
expect at any time during operation of the Licensed Business. 
Except as otherwise set forth herein, Licensee is solely
responsible for any expenses it incurs related to this
Agreement, including, but not limited to, any increase in the
number of Licensee's employees or any expenditures for
additional facilities or equipment. 

II.   USE OF SEARS MARKS
      2.1    License to Use Sears Marks.
             Licensee shall operate the Licensed Business under
the name SEARS PORTRAIT STUDIO.  Licensee shall use the name of
Sears only in connection with the operation of the Licensed
Business and only in a manner described herein or upon prior
written approval by Sears Licensing Manager.  Licensee may use
the name Sears when communicating with customers or 


                              5
<PAGE>


potential customers of the Licensed Business, or to identify
the location of the Licensed Business and in other instances
specifically approved by Sears.  Licensee shall not begin any
business activity under this Agreement without Sears prior
written approval of any and all names that Licensee intends to
use in conjunction with the Licensed Business.

      2.2    Communications with Third Parties.

             Except in the case of communication permitted by
Paragraph 2.1, or as otherwise specifically approved by Sears,
Licensee shall not use the name of Sears, or any Sears
trademarks, service marks or trade names (the "Mark(s)"),
either orally or in writing, including, but not limited to, use
of any letterhead, checks, business cards, or contracts.  All
communications with persons or entities other than customers or
potential customers of the Licensed Business shall be done
solely in Licensee's own name.

      2.3    No Challenge to Marks.
             Licensee shall not question, contest or challenge,
either during or after the Term of this Agreement, Sears
ownership of the Marks, or Sears ownership in any mailing
lists, credit files or other factual information compiled by
Sears and made available for use by Licensee ("Sears
Information").  Licensee shall claim no right, title or
interest in any Mark or Sears Information, except the right to
use the same pursuant to the terms and conditions of this
Agreement, and shall not register or attempt to register any
Mark.

      2.4    No Rights to Marks. 
             Licensee recognizes and acknowledges that the use
of any Mark or Sears Information shall not confer upon Licensee
any proprietary rights to any Mark or Sears Information.  Upon
expiration or termination of this Agreement, Licensee shall
immediately stop using all Marks and Sears Information, and
shall execute all documents Sears requests in order to confirm
Sears ownership, or to transfer to Sears any rights Licensee
may have acquired from Sears in any Mark or Sears Information.  
Nothing in this Agreement shall be construed to bar Sears,
during or after expiration or termination of this Agreement,
from protecting its right to the exclusive ownership of Sears
Information or Marks against infringement or appropriation by
any party or parties, including Licensee.  

      2.5    Registration of Marks.
             Sears may register in its own name any and all of
the trademarks, service marks or trade names used in operation
of the Licensed Business, except for such trademarks, service
marks or trade names which are owned or licensed by Licensee
prior to execution of this Agreement, and Licensee's use of
such names and marks shall inure to the benefit of Sears for
such purposes as well as for all other purposes and such marks
shall be included in the term "Marks".  Licensee shall
cooperate in any such registration or application for
registration by Sears.  No name or mark registered in the name
of Licensee or any of Licensee's affiliates and used in
conjunction with the Licensed Business shall be used for any
other purpose without the written consent of Sears.
            








                              6
<PAGE>


      2.6    Injunctive Relief.
             Licensee acknowledges that the Marks and Sears
Information possess a special, unique and extraordinary
character, which makes it difficult to assess the monetary
damage Sears would sustain in the event of unauthorized use. 
Irreparable injury would be caused to Sears by such
unauthorized use, and Licensee agrees that in the event of
breach of this Section II by Licensee there would be no
adequate remedy at law and preliminary or permanent injunctive
relief would be appropriate. 

      2.7    Infringing Use. 
             If Licensee learns of any manufacture or sale by
any third party of products and/or services similar to those
offered by Licensee that would be confusingly similar in the
minds of the public to those sold by Licensee and which bear or
are promoted in association with the Marks or any names,
symbols, emblems, or designs or colors which would be
confusingly similar in the minds of the public to the Marks,
Licensee shall promptly notify Sears.  Sears may, at its sole
expense, take such action as it determines, in its sole
discretion, is appropriate.  Licensee shall cooperate and
assist in such protest or legal action at Sears expense.  If
demanded by Sears, Licensee shall join in such protest or legal
action at Sears expense.  Licensee shall not undertake any
protest or legal action on its own behalf without first
securing Sears written permission to do so.  If Sears permits
Licensee to undertake such protest or legal action, such
protest or legal action shall be at Licensee's sole expense. 
Sears shall cooperate and assist Licensee at Licensee's
expense.  For the purposes of this paragraph, expenses shall
include reasonable attorneys' fees.  All recovery in the form
of legal damages or settlement shall belong to the party
bearing the expense of such protest or legal action.

      2.8    Limitations.
             Licensee shall not file suit using Sears name. 
Licensee shall not use the services of a collection agency or
undertake any legal proceeding against any customer without the
prior written approval of Sears Licensing Manager.

      2.9    Survival.
             The provisions of this Section II shall survive
the expiration or termination of this Agreement.

III.  TERM
The term of this Agreement ("Term") shall be for a five (5)
year period beginning on January 1, 1999, and ending at the
close of business on December 31, 2003, unless sooner
terminated under any of the provisions of this Agreement.

                              7
<PAGE>


IV.   FEES
      4.1    Amount.
             Licensee shall pay Sears a commission ("Sears
Commission") which is set forth on Exhibit C attached hereto.

      4.2    Net Sales.
            "Net Sales" means Gross Sales from operation of the
Licensed Business, less sales taxes, returns and allowances.

      4.3    Gross Sales.
             "Gross Sales" means all of Licensee's direct or
indirect sales of services and merchandise from the Licensed
Business, including, but not limited to, sales arising out of
referrals, contacts, or recommendations obtained through the
operation of the Licensed Business.

V.    OPERATIONAL OBLIGATIONS OF LICENSEE
      5.1    Performance Standards.
             Licensee shall provide Sears with copies of its
written procedures and policies establishing minimum standards
of quality, performance and customer service.  Licensee shall
immediately advise Sears of any changes in its standards. 
Without limiting Paragraph 5.8, Licensee shall observe no less
than such minimum standards of quality, performance and
customer service.  Sears may visit the Licensed Business area
at any reasonable time during business hours for the purpose of
verifying Licensee's compliance with its standards of quality,
performance and customer service. 

Licensee shall conduct its operations in a courteous and
efficient manner and shall present a neat, business like
appearance, including adherence by Licensees' employees to a
reasonable dress code.  Licensee shall abide by all safety and
security rules and regulations of Sears in effect from time to
time.

      5.2    Business Conduct.
             Licensee shall also conduct its operations in an
honest and ethical manner at all times.  In dealing with Sears
associates and Sears customers, Licensee shall adhere to the
highest ethical standards, including those standards described
in the "A Guide To Business Conduct For Sears Licensed Business
Associates" as provided to Licensee and updated from time to
time.







                              8
<PAGE>


      5.3    Hours of Operation.
             The Licensed Business shall be kept open for
business and operated during the same business hours that the
Designated Sears Store is open for business, unless otherwise
agreed to by Sears Licensing Manager and Licensee.

      5.4    Merchandise Standards.
             Licensee shall maintain a stock of good quality
merchandise as necessary to assure efficient operation of the
Licensed Business.  Licensee shall maintain merchandise
presentation standards consistent with Sears own standards.

      5.5   Pricing.
            Except as noted, Sears shall have no right or power
to establish or control the prices at which Licensee offers
service and/or merchandise in the Licensed Business.  Such
right and power is retained by Licensee, however, Licensee also
shall participate in Sears national storewide sales and/or
merchandise price off events.  Licensee shall not charge
customers for estimates or proposals.

      5.6    Discount Policy.
             Sales made under this Agreement shall be offered
for sale by Licensee to the employees of Sears (to include
other eligible family members) at the same discount which
Sears allows its own employees on purchases of similar
merchandise as fully described in Sears Courtesy Discount
Guide.  Licensee's employees who are exclusively employed to
service the Licensed Business shall be entitled to receive the
same discount on purchases made from Sears; provided, however,
that the employees, but not their family members, are entitled
to receive the discount.  Misuse of the Sears discount policy
by any employee of Licensee could result in Sears request that
Licensee remove an employee from the Licensed Business pursuant
to Paragraph 5.10 of this Agreement.

      5.7    Bonus Club.
             Licensee shall accept Sears Card Bonus Club Bonus
Certificates.  Sears shall reimburse Licensee for such bonus
certificates provided Licensee has followed prescribed
procedures.

      5.8    Customer Adjustment.
             All of the work and services performed by Licensee
in connection with the Licensed Business shall be of a high
standard of workmanship, and all of the merchandise sold in the
Licensed Business shall be of high quality.  Licensee shall at
all times maintain a general policy of "Satisfaction
Guaranteed" to customers and shall adjust all complaints of and
controversies with customers arising out of the operation of
the Licensed Business.  In any case 
                              9
<PAGE>


in which an adjustment is unsatisfactory to the customer, Sears
shall have the right, at Licensee's expense, to make such
further adjustment as Sears deems necessary under the
circumstances, and any adjustment made by Sears shall be
conclusive and binding upon Licensee.  Sears may deduct the
amounts of any such adjustments from the sales receipts held
by Sears as described in Paragraph 9.4.  Licensee shall
maintain files pertaining to customer complaints and their
adjustment and make such files available to Sears.

      5.9    Employee Standards.
             Licensee shall employ all management and other
personnel necessary for the efficient operation of the Licensed
Business.  The Licensed Business shall be operated solely
by Licensee's employees, and not by independent contractors,
sub-contractors, sub-licensees or by any other such
arrangement.

      5.10   Licensee's Employees.
             Licensee has no authority to employ persons on
behalf of Sears and no employees of Licensee shall be deemed to
be employees or agents of Sears.  Licensee has sole and
exclusive control over its labor and employee relations
policies, and its policies relating to wages, hours, working
conditions, or conditions of its employees.  Licensee has the
sole and exclusive right to hire, transfer, suspend, lay off,
recall, promote, assign, discipline, adjust grievances and
discharge its employees, provided, however, that Sears may
request at any time that Licensee remove from the Licensed
Business any employee who is objectionable to Sears because of
risk of harm or loss to the health, safety and/or security of
Sears customers, employees or merchandise and/or whose manner
impairs Sears customer relations.  If Sears objects to any of
Licensee's employees, and Licensee determines not to remove
such employee, Sears may terminate any affected location by
giving thirty (30) days notice to Licensee.

      5.11   Employee Compensation. 
             Licensee shall pay in a timely manner and is
solely responsible for so paying, for all salaries and other
compensation of its employees and shall make all necessary
salary deductions and withholdings from its employees' salaries
and other compensation.  Licensee shall pay in a timely manner,
and is solely responsible for so paying any and all
contributions, taxes and assessments and all other requirements
of the Federal Social Security, Federal and state unemployment
compensation and Federal, state and local withholding of income
tax laws on all salary and other compensation of its employees.

     5.12   Compliance with Labor Laws.
            
            Licensee shall comply with any other contract and
all Federal, state and local laws, ordinances, rules and
regulations regarding its employees, including, but not limited
to, Federal or state laws or regulations regarding minimum
compensation, overtime and equal opportunities for employment. 
Without limiting the foregoing, Licensee shall comply with the
terms of the Federal Civil Rights Acts, Age Discrimination in
Employment Act, Occupational Safety and Health Act, the Federal
Fair Labor Standards Act, and the Americans with 









                              10
<PAGE>


Disabilities Act, whether or not Licensee may otherwise be
exempt from such acts because of its size or the nature of its
business or for any other reason whatsoever.

       5.13   Compliance with Law. 
              Licensee shall, at its expense, obtain all
permits and licenses which may be required under any applicable
Federal, state, or local law, ordinance, rule or regulation by
virtue of any act performed in connection with the operation of
the Licensed Business.  Licensee shall comply fully with all
applicable Federal, state and local laws, ordinances, rules
and regulations, including, but not limited to, all rules and
regulations of the Federal Trade Commission.  In addition,
Licensee represents and warrants that Licensee and all
subcontractors and agents involved in the production or
delivery of the merchandise to be sold in connection with the
Licensed Business shall strictly adhere to all applicable laws,
regulations, and prohibitions of the United States and all
country(ies) in which such merchandise is produced or delivered
with respect to the operation of their production facilities
and their other businesses and labor practices, including
without limitation, laws, regulations and prohibitions
governing the working conditions, wages and minimum age of
the work force.  Licensee further represents and warrants that
such merchandise shall not be produced or manufactured, in
whole or in part, by convict or forced labor.

      5.14   Year 2000 Compliance. 
             Licensee represents and warrants that its point of
sale system utilizes and includes four digit year elements
(e.g. 1999, 2000, etc.)  and that the use, entry or creation of
dates before, on or after January 1, 2000 will neither cause
failure nor produce incorrect results in the transmission of
data to Sears settlement system, nor cause interruption to or
disruption of the Licensed Business.

      5.15   Payment of Obligations. 
             Licensee shall, at its expense, pay and discharge
all license fees, business, use, sales, gross receipts, income,
property or other applicable taxes or assessments which may be
charged or levied by reason of any act performed in connection
with the operation of the Licensed Business, excluding,
however, all taxes and assessments applicable to Sears income
from Sears Commission or applicable to Sears property. 
Licensee shall promptly pay all its obligations, including
those for labor and material, and shall not allow any liens to
attach to any Sears or customer's property as a result of
Licensee's failure to pay such sums.

      5.16   Licensee's Obligations.
             Licensee shall not make purchases or incur any
obligation or expense of any kind in the name of Sears.  Prior
to any purchases involving the Licensed Business, Licensee
shall inform its vendors that Sears is not responsible for any
obligations incurred by Licensee.














                              11
<PAGE>


      5.17   Liens.
             Licensee shall not allow any liens, claims or
encumbrances to attach against any of the Designated Sears
Stores.  In the event any lien, claim or encumbrance so
attaches or is threatened, Licensee shall immediately take all
necessary action to cause such lien, claim or encumbrance to be
satisfied and released, or Sears, may either terminate this
Agreement or charge Licensee or withhold from sales receipts
all expenses, including attorneys' fees, incurred by Sears in
removing and/or resolving such liens or claims. 

VI.   LICENSED BUSINESS AREA
      6.1    Block Plan.
             The defined area of space provided by Sears for
the operation of the Licensed Business ("Block Plan") will be
submitted for each Designated Sears Store to Licensee.
Licensee shall be solely responsible for providing final plans
for the Licensed Business area and Licensee shall authorize
Sears to prepare the final blueprint plans in accordance with
Exhibit D.  All costs and expenses related to such plans,
including, but not limited to, blueprints, shall be borne by
Licensee.  The expense of preparing the initial space assigned
to any Licensed Business location shall be allocated between
parties as described in Exhibit D attached hereto and hereafter
made a part of this Agreement.  Licensee shall be primarily
responsible for any preparations necessary for the operation of
the Licensed Business.  Any improvements and installations made
by Sears shall be made to Sears specifications for its own
departments. All improvements or installations which vary from
Sears standard specifications shall be at Licensee's sole
expense.

      6.2    Improvements.
             All permanent improvements to the Licensed
Business area shall become the property of Sears at the
expiration or termination of this Agreement.  At the expiration
or termination of this Agreement, or if Licensee vacates or
abandons the Licensed Business, Licensee shall convey to Sears,
without charge, good title to such improvements free from
any and all liens, charges, encumbrances and rights of third
parties.

      6.3    Operations.
             If the Licensed Business is not fully operational
within thirty (30) days after Sears has made the Licensed
Business area ready for Licensee as a result of delay by
Licensee, Sears may, at Sears sole option, terminate this
Agreement and have no further obligation to Licensee, and
Licensee shall reimburse Sears within ten (10) days after
receipt of an invoice, for Sears cost, of constructing the
Licensed Business area and of putting such space back to its
condition immediately prior to the commencement of such
construction.
















                              12
<PAGE>


      6.4    Condition of Licensed Business Area. 
             Licensee shall, at its expense, keep the Licensed
Business area in a thoroughly clean and neat condition and
shall maintain Licensee's Equipment in good order and repair. 
Sears shall provide routine janitorial service in the Licensed
Business area, consistent with the janitorial services
regularly performed in the Designated Sears Store.

      6.5    Changes of Location/Store Inventory.
             Sears shall have the right, in its sole
discretion, to change the location, dimensions and amount of
area of the Licensed Business from time to time during the Term
of this Agreement in accordance with Sears judgment as to what
arrangements will be most satisfactory for the general good of
the Designated Sears Store(s).  In the event Sears decides to
change the location of the Licensed Business, Sears shall move
Licensee's Equipment to the new location and prepare the new
space for occupancy by Licensee and the expense shall be
allocated between the parties as described on Exhibit D.  If a
change in location is requested or initiated by Licensee, then
Licensee shall bear all expense involved in moving Licensee's
Equipment and the expense for preparing the new space for
occupancy by Licensee shall be allocated between the parties as
described on Exhibit D.  Sears may, solely at Sears discretion,
not open any Designated Sears Store at any time to take a
physical inventory of Sears property.  Licensee waives any
claim it may have against Sears for damages resulting from such
closing.

      6.6    Remodeling
             Licensee shall remodel the Licensed Business area
per the terms of Exhibit D and the expense of such remodel
shall be divided between the parties as described on Exhibit
D.

      6.7    Electric/HVAC. 
             Sears shall furnish, at reasonable hours, and
except as otherwise provided, without expense to Licensee,
reasonable amounts of heat, light, air conditioning and
electric power for the operation of the Licensed Business,
except when prevented by strikes, accidents, breakdowns,
improvements and repairs to the heating, lighting and electric
power systems or other causes beyond the control of Sears. 
Sears shall not be liable for any injury or damage, whatsoever
which may arise by reason of Sears failure to furnish such
heat, light, air conditioning and electric power, regardless of
the cause of such failure.  All claims for such injury or
damage are expressly waived by Licensee. The allocations of
costs to bring such utilities to the Licensed Business location
are described on Exhibit D. 

      6.8    Telephone.
             Sears will arrange for local telephone service by
providing a single Direct Inward Dial Telephone line ("Sears
Phone Line") for the Licensed Business location(s). In stores
that have not been remodeled, Sears will provide a Sears Phone
to the cash register area for the Licensed Business location
(s).  In new and remodeled stores as described in Exhibit D,
Sears 










                              13
<PAGE>


shall provide a single Sears Phone to the cash register area
and one extension phone line ("Sears Extension Line") in each
camera room. 

Sears shall bear the cost of outbound local and toll-free calls
and provide compatible telephone hardware for the Sears Phone
Line and the Sears Extension Lines. If Licensee requires
additional phone lines ("Additional Phone(s)") to be installed
in the Licensed Business location(s), Licensee shall arrange
with the appropriate telephone company for such installation
and all installation costs and monthly service associated with
any such Additional Phone(s) are to be paid by Licensee. 
Licensee shall arrange with the appropriate telephone
company for direct billing to Licensee of all long distance
calls made in the Licensed Business location(s).

All telephone numbers used in connection with the Licensed
Business shall be separate from phone numbers used by Licensee
in its other business operations and such numbers shall be
deemed to be the property of Sears.  Upon expiration or
termination of this Agreement, Licensee shall immediately cease
to use such numbers and shall transfer such numbers to Sears or
to any party Sears designates, and Licensee shall immediately
notify the Telephone Company of any such transfer. 

      6.9    Yellow/White Page Listings.
             All white and yellow page telephone listings for
the Licensed Business shall be approved by Sears prior to
placement; provided, however, approval is not required for
listings consisting only of Licensee's name and address as
authorized in Paragraph 2.1.  Sears may, at its sole option,
require that any telephone number listed in any telephone
directory using Sears name is billed through a Sears store or
office.

      6.10   Access to Licensed Business Area. 
             Licensee shall have access to the Licensed
Business area at all times that the Designated Sears Store is
open to customers for business and at all other times as the
appropriate Store General Manager approves.  Sears shall be
furnished with keys to the Licensed Business area and shall
have access to the Licensed Business area at all times. 

      6.11   Effect of Store Leases.
             If any Designated Sears Store is leased to Sears
or is the subject of an easement agreement, this Agreement
shall be subject to all of the terms, agreements and
conditions contained in such lease or easement agreement.  In
case of the termination of any such lease by expiration of time
or otherwise, this Agreement shall immediately terminate with
respect to affected Licensed Business locations. 

      6.12   Waiver of Casualty Liability. 
             Licensee waives any and all claims it may have
against Sears for damage to Licensee, for the safekeeping or
safe delivery or damage to any property whatsoever of Licensee
or of any customer of Licensee in or about the Licensed
Business area, because of the actual or 











                              14
<PAGE>


alleged negligence, act or omission of any tenant, licensee or
occupant of the premises at which the Licensed Business may be
located; or because of any damage caused by any casualty from
any cause whatsoever, including, but not limited to, fire,
water, snow, steam, gas or odors in or from such store or store
premises, or because of the leaking of any plumbing, or because
of any accident or event which may occur in such store or upon
store premises; or because of the actual or alleged acts or
omissions of any janitors or other persons in or about such
store or store premises or from any other such cause
whatsoever; except for damage caused by Sears gross negligence.

VII.  ADVERTISING
      7.1    Advertising.
             Licensee shall advertise and actively promote the
Licensed Business.  Licensee shall at all times adhere to Sears
Licensed Business Marketing Manual as provided to Licensee and
updated from time to time ("Marketing Manual").  Prior to use
in connection with the Licensed Business, Licensee shall submit
to Sears Marketing Manager, Licensed Businesses, or his
designee, (a) all signs and advertising copy (including, but
not limited to, sales brochures, telemarketing scripts,
newspaper advertisements, radio and television commercials),
and (b) all sales promotional plans and devices.  Licensee
shall not use any such advertising material or sales
promotional plan or device without the prior written approval
of Sears Marketing Manager.  Sears has the right, in  its sole
discretion, to disapprove or require modification of any or all
such advertising forms and other materials.  Licensee shall not
engage in any Internet advertising without the prior written
consent of Sears Marketing Manager.  Sears shall have the right
to audit Licensee's advertising materials and practices to
determine Licensee's compliance with this Agreement, including
but not limited to compliance with all laws.

      7.2    Publicity.
             Licensee shall not issue any publicity or press
release regarding its contractual relations with Sears or
regarding the Licensed Business, and shall refrain from making
any reference to this Agreement or to Sears in any prospectus,
annual report or other filing required by Federal or state law,
or in the solicitation of business, without obtaining Sears
prior written approval of such action from Sears Licensing
Manager and Sears Public Relations Manager.  Licensee shall at
all times adhere to Sears written policies regarding
interaction with the media as contained in the Marketing
Manual.

      7.3    Forms.
             Prior to use in connection with the Licensed
Business, Licensee shall submit all customer contract forms,
guarantee certificates and other forms and materials to Sears
Licensing Manager for approval.  Licensee shall not utilize any
forms or related materials that have not been approved in
advance by Sears Licensing Manager.














                              15
<PAGE>


VIII. LICENSED BUSINESS EQUIPMENT
      8.1    Licensee's Equipment.
             Entirely at its own expense, Licensee shall in-
stall furniture, fixtures and equipment as necessary for the
efficient operation of the Licensed Business ("Licensee's
Equipment").  Licensee's Equipment, and its size, design and
location shall at all times be subject to Sears approval.
            
      8.2    Licensee's Point of Sale System.
             At its own expense, Licensee shall furnish a point
of sale system and peripheral devices, including, but not
limited to printers, bar-code scanning devices, and electronic
signature capture devices ("Licensee's POS").  Licensee's POS
shall have the capability of processing Sears Card and any
other credit cards Sears may accept from time to time.

At such time as Licensee's POS interfaces with the Sears in-
store processor("Sears ISP), Licensee's POS shall be compatible
with the Sears ISP, and Licensee's POS shall have substantially
the same capabilities as the point of sale system used by Sears
in its own merchandise departments to the extent applicable to
the operation of the Licensed Business. This transition will
occur no later than June 30, 2000. Licensee shall also be
responsible for upgrading Licensee's POS to be compatible with
enhancements and changes in functionality made to the Sears
ISP. Sears shall be responsible for the cost of installing and
maintaining a Sears data line to the Licensed Business
location.  Subject to Licensee's fulfillment of its obligations
under this paragraph, Sears shall also be responsible for the
cost of developing and maintaining the third party interface
software that is necessary to support the integration of
Licensee's POS with the Sears ISP.

      8.3    Sears Card.
             At such time when Licensee's POS interfaces with
the Sears ISP as described in Paragraph 8.2, Licensee agrees to
accept and process Sears Card payments from customers at
Licensee's POS, and upon written approval from Sears Licensing
Manager, Licensee will be authorized to open Sears Card instant
credit accounts ("Rapid Credit") for customers. 

IX.   TRANSACTIONS AND SETTLEMENT 
      9.1    Checks.
             All checks or money orders which Licensee accepts
from customers shall be made payable to Sears, Sears, Roebuck
and Co. or Sears Portrait Studio.  Licensee shall make certain
that all checks are filled out correctly and are verified in
accordance with Sears policies in effect from time to time. 
Checks which are deficient in any manner may be charged back to
Licensee, and Licensee shall reimburse Sears for any of Sears
Commission lost as a result of Licensee's failure to obtain a 
properly filled out and verified check.  

















                              16
<PAGE>


Sears shall not be entitled to Sears Commission for those
checks that have all of the above information but which are not
paid upon presentment.  Any and all losses which may be sus-
tained by reason of nonpayment of any checks upon presentment
shall be borne by Licensee, and Sears shall have no liability
with respect to such checks, provided that Sears shall make
whatever effort it deems reasonable to collect all such checks
prior to charging back such checks to Licensee.

      9.2    Credit Sales. 
             With the approval of the Credit Central designated
by Sears, sales may be made by Licensee on such of Sears
regularly established credit plans as may be first approved by
such Credit Central.  The approval of such Credit Central is
required for each individual credit sale, and approval shall be
granted in the sole discretion of the Credit Central.  No part
of the finance charge which may be earned by Sears in
connection with any credit sale shall be payable to or credited
in any way to Licensee.  All losses sustained by Sears as a
result of non-payment of a Sears credit account shall be borne
by Sears, provided that Licensee has complied with Sears credit
policies and procedures.  Except for non-payment of a Sears
credit account, Sears shall have no liability whatsoever to
Licensee for Sears failure to properly accept or reject a
customer's charge. Licensee agrees to accept third party credit
cards as designated by Sears from time to time. Licensee may
not distribute or solicit any customer applications for any
third party credit cards in the Licensed Business.

At such time when Licensee's POS interfaces with the Sears ISP
as described in Paragraph 8.2, Sears shall pay Licensee's third
party merchant discount fees for using third party credit
cards, as long as Licensee's balance of sale for third party
credit does not exceed the Sears full-line stores balance of
sale for third party credit for that Sears fiscal year. If
Licensee's balance of sale for third party credit exceeds the
Sears full-line stores balance of sale for third party credit
for that Sears fiscal year, Licensee will reimburse Sears one
and one half percent (1.5%) of all third party credit sales
over the Sears full-line stores average balance of sale for
third party credit. Sears shall have the right to withhold such
third party credit fees owed to Sears, from the next regular
settlement after the close of that fiscal year. 

Licensee shall comply with all provisions of Federal and state
laws governing credit sales, and their solicitation, including
but not limited to provisions dealing with disclosures to
customers and finance charges.  Licensee shall not modify, in
any way, the terms and conditions of Sears credit plans.

      9.3    Sales Receipts.
             At the close of each business day, Licensee shall
submit an accounting of the Gross Sales and the returns,
allowances and customer adjustments made during such day by
Licensee to the cashier of the Sears unit designated by Sears,
together with the gross amount, in cash, of all cash sales, and
all credit sales documents for transactions completed that day.
Sears may retain out of such receipts the proper amount of the
Sears Commission payable under this 










                              17
<PAGE>


Agreement together with any other sums due Sears from Licensee. 
The remaining balance shall be payable to Licensee at the
regular settlement set forth in Paragraph 9.4.

      9.4    Settlement.
             A settlement between the parties shall be made at
the end of each Sears fiscal month for all transactions of
Licensee during such period, in accordance with Sears customary
accounting procedures.  Such settlement will be done through
the Sears Accounting Center designated by Sears. Sears will
advance Licensee eighty-five percent (85%) of Net Sales weekly. 
Such advances shall be deducted and reconciled in the next
regular settlement.  All settlements and advances shall be made
by electronic funds transfer (EFT) to a bank account designated
by Licensee.  For all transactions entered into the Sears
system for settlement purposes, and until such time when
Licensee's POS interfaces with the Sears ISP as described in
Section 8.2, Sears will pay transaction fees for any processing
service with whom Sears has an agreement to provide access for
the point of sale settlement system to the appropriate Sears
credit system.

Licensee shall reimburse Sears at each settlement for all
invoiced expenses, including any advertising expense, incurred
by Sears at Licensee's request, outstanding at the time of such
settlement.  If Sears is not reimbursed at such settlement,
then Sears shall have the right, but not the obligation, to
retain out of Licensee's sales receipts the amount of such
expenses with interest, if any, due Sears. 

      9.5    Reports.
             If requested by Sears, Licensee shall provide to
Sears reports of sales and income and Sears commissions paid in
the manner and form prescribed by Sears, together with any
other information Sears may require for its records or auditing
purposes.  If requested by Sears, Licensee shall promptly
submit its financial report to Sears after the close of
Licensee's fiscal year.  Such report shall be certified by an
accountant or by an officer of Licensee in the event that no
audit is performed.  Such report shall include, but shall not
be limited to, Licensee's profit and loss statement for such
fiscal year and balance sheet at the end of such fiscal year,
and shall be prepared in accordance with generally accepted
accounting principles.  If Licensee is a publicly held
corporation, this requirement may be fulfilled by submission of
Licensee's Annual Report on Form 10-K.  Sears shall not
disclose any such information that is not available to the
public to any third parties without Licensee's prior consent.

      9.6    Audit Rights. 
             Licensee shall keep and maintain books and records
that accurately reflect the sales made by Licensee under this
Agreement and the expenses that Licensee incurs in performing
under this Agreement.  Sears shall have the right at any
reasonable time to review and audit the books and records of
Licensee regarding this Agreement.  Such books and records
shall be kept and maintained according to generally accepted
accounting principles.

      9.7    Underreporting. 









                              18
<PAGE>


             If an audit reveals that sales were under-reported
at any Licensed Business location being audited, by more than
five percent (5%) of the total sales which were actually
reported by such location, then the cost of such audit shall be
charged to such Licensed Business location.  If a sampling of
Licensee's records at a Licensed Business location, using
standard audit practices, reveals that sales have been under-
reported by more than five percent (5%) of the total sales
which were actually reported by such Licensed Business
location, then such Licensed Business location shall at its
option, (a) pay Sears for all under-reported sales for each
year audited by annualizing the rate by which sales were under-
reported in the audit sample plus an administrative fee which
shall be calculated by multiplying the annualized under-
reported commissions by the percent of under-reported sales; or
(b) pay the actual amount of any under-reported sales based on
a complete audit of the books and records (at Licensee's
expense) relating to such Licensed Business location, including
a comprehensive audit of all such books and records for the
then-current year and if Sears so elects, a comprehensive audit
(at Licensee's expense) of prior years plus an administrative
fee which shall be calculated by multiplying the audited annual
under-reported commission by the percent of under-reported
sales.  Each audited location shall be subject to another audit
(at Licensee's expense) one (1) year after the initial audit. 
If this audit reveals that sales were again under-reported by
more than five percent (5%), Licensee shall pay Sears for these
sales as per the above except that, due to the increased
expenses incurred by Sears in continued monitoring of the
Licensed Business, the administrative fee shall be doubled.

All under-reported sales equal to or less than five percent
(5%) of total sales actually reported by such Licensed Business
location, shall be reimbursed to Sears, as appropriate, based
on the actual amounts of such under-reports.

Sears, at its sole option, may also charge interest on all
under-reported sales at the rate of prime (as published in the
Wall Street Journal as of the date of the completion of the
audit) plus one percent (1%).  Licensee, at its expense, shall
develop and implement a program to conduct internal audits of
the Licensed Business to verify accuracy of sales and
commissions. 

      9.8    Rights of Recoupment and Setoff.
             Sears shall have the right to reduce, withhold or
set-off against any payment due Licensee hereunder any
liability or obligation which Licensee may have to Sears.  Any
Licensee liabilities or obligations which remain outstanding
after any exercise of Sears right of set-off shall be paid by
Licensee promptly upon demand by Sears.  Sears rights under
this Paragraph are cumulative, shall be in addition to all
other rights, remedies available at law or in equity, and shall
survive the expiration or termination of this Agreement.  

X.    CUSTOMER INFORMATION; CONFIDENTIALITY
      10.1   Customer Information. 












                              19
<PAGE>

            
             The Sears Information and any customer list
developed by Licensee, its employees or agents from the
operation of, or from records generated as a result of the
operation of the Licensed Business (collectively, the "Customer
Information"), are deemed exclusively owned by Sears.  Licensee
shall not use, permit use, disclose or permit disclosure of
such Customer Information for any purpose except the
performance of this Agreement.  Licensee shall at all times
maintain any such Customer Information, including lists,
physically separate and distinct from any customer information
Licensee may maintain that is unrelated to the Licensed
Business.  Licensee shall not reproduce, release or in any way
make available or furnish, either directly or indirectly, to
any person, firm, corporation, association or organization at
any time, any such Customer Information which will or may be
used to solicit sales or business from such customers,
including but not limited to the type of sales or business
covered by this License Agreement.  Upon written request by
Sears during the Term and on expiration or termination of this
Agreement for any reason, Licensee shall immediately deliver
all copies of lists of customers and copies of all other such
Customer Information to Sears; and Licensee, its officers,
employees, successors and assigns, shall not use any such
Customer Information to solicit any of such customers. 
Licensee shall protect all such Customer Information from
destruction, loss or theft during the term of this Agreement,
and until all copies of customer lists and copies of all other
Customer Information are turned over to Sears.  Licensee
acknowledges that there is no adequate remedy at law for
violation by Licensee of this Section X and, in case of breach
of this Section X, preliminary or permanent injunctive relief
would be appropriate.

      10.2   Confidential Information.
             Information furnished by Sears to Licensee or
which becomes known to Licensee through Licensee's operation of
the Licensed Business or Licensee's relationship with Sears is
confidential and proprietary to Sears (collectively, the
"Confidential Information").  All such Confidential Information
shall be held in utmost confidence by Licensee.  All
Confidential Information, including, but not limited to,
information regarding Sears stores, and any other information
not specifically designated by Sears for release to the public
that may come into the possession of Licensee during the Term
of this Agreement shall be delivered to the appropriate
Licensing Manager at Sears upon request by Sears, and Licensee
shall not make or retain copies or portions of the Confidential
Information.  The terms and content of this Agreement,
including but not limited to, exhibits attached hereto, and any
other agreements entered into pursuant to this Agreement shall
at all times remain confidential and shall not be revealed to
any third party by Licensee without the prior written consent
of Sears except to the extent (a) permitted by this Agreement,
(b) required by law or any court, or (c) made to a court or
mediator in connection with a dispute between the parties.  

The provisions of this Section X shall survive the expiration
or termination of this Agreement.

XI.   RELATIONSHIP OF PARTIES
             Licensee is an independent contractor.  Nothing
contained in or done pursuant to this Agreement shall be
construed as creating a partnership, agency or joint venture;
and neither party shall become bound by any representation, act
or omission of the other party. 




                              20
<PAGE>


XII.  DEFENSE AND INDEMNITY
      12.1   Defense.
             Licensee shall defend all allegations asserted in
any claim, action, lawsuit or proceeding (even though such
allegations may be false, fraudulent or groundless) against
Sears, its affiliates and subsidiaries, and/or Sears
subsidiaries or affiliates, directors, officers, employees,
agents, independent contractors, parents, subsidiaries and
affiliates which contains any allegations of liability actually
or allegedly resulting from or connected with the operation
of the Licensed Business (including, without limitation of the
foregoing, goods sold, work done, services rendered, or
products utilized in the Licensed Business, lack of repair in
or about the area occupied by the Licensed Business, operations
of or defect in any machinery, motor vehicles, or equipment
used in connection with the Licensed Business, or located in or
about the Licensed Business area; or arising out of any actual
or alleged infringement of any patent or claim of patent,
copyright or non-Sears trademark, service mark, or trade name);
or from the omission or commission of any act, lawful or
unlawful, by Licensee or its directors, officers, employees,
agents or independent contractors, whether or not such act is
within the scope of the authority or employment of such
persons.  Licensee shall use counsel satisfactory to Sears in
defense of such allegations.  Sears may, at its election, take
control of the defense and investigation of any claims, may
employ and engage attorneys of its own choice to manage and
defend such claims, at Licensee's cost, risk and expense,
provided that Sears and its counsel shall proceed with
diligence and good faith with respect thereto.  The provisions
of this Paragraph shall survive the expiration or termination
of this Agreement.

      12.2   Indemnity.
             Licensee shall hold harmless and indemnify Sears
and Sears directors, officers, employees, agents, independent
contractors, parents, subsidiaries and affiliates from and
against any and all claims, demands, actions, lawsuits,
proceedings, liabilities, losses, costs and expenses
(including, without limitation, fees and disbursements of
counsel incurred by Sears in any claim, demand, lawsuit, or
proceeding between Licensee and Sears or between Sears and any
third party or otherwise), actually or allegedly resulting from
or connected with the operation of the Licensed Business
(including, without limitation of the foregoing, goods sold,
work done, services rendered, or products utilized in the
Licensed Business, lack of repair in or about the area occupied
by the Licensed Business, operation of or defects in any
machinery, motor vehicles, or equipment used in connection with
the Licensed Business, or located in or about the Licensed
Business area; or arising out of any actual or alleged
infringement of any patent or claim of patent, copyright or
non-Sears trademark, service mark, or trade name); or from the
omission or commission of any act, lawful or unlawful, by
Licensee or its directors, officers, employees, agents or
independent contractors, whether or not such act is within the
scope of the authority or employment of such persons.  The
provisions of this Paragraph shall not apply to the extent any
injury or damage is caused solely by Sears negligence.  The
provisions of this Paragraph shall survive the expiration or
termination of the Agreement.








                              21
<PAGE>


XIII. INSURANCE 
      13.1   Types of Insurance. 
             Licensee shall, at its sole expense, obtain and
maintain during the Term of this Agreement the following
policies of insurance from companies having a rating of at
least A-VII or better in the current Best's Insurance Reports
published by A.M. Best Company and adequate to fully protect
Sears as well as Licensee from and against all expenses,
claims, actions, liabilities and losses related to the subjects
covered by the policies of insurance below:

             (a) Worker's Compensation insurance covering all
costs, benefits and liabilities under Workers Compensation and
similar laws which may accrue in favor of any person employed
by Licensee for all states in which Licensee operates, and
Employer's Liability insurance with limits of liability of at
least $100,000 per accident or disease and $500,000 aggregate
by disease.  Such insurance shall contain a waiver of subro-
gation in favor of Sears.  Limits of liability requirements for
Employer's Liability may be satisfied by a combination of
Employer's Liability and Umbrella Excess Liability policies.

             (b) Commercial General Liability insurance,
including but not limited to, premises/operations liability,
contractual liability, personal and advertising injury
liability, and products and completed operations liability,
with limits of at least $1,000,000 for bodily injury and
property damage combined.  Sears shall be named as an 
additional insured.  Limits of liability requirements may be
satisfied by a combination of Commercial General Liability
and Umbrella Excess Liability policies. 

            (c) Motor Vehicle Liability insurance, for owned,
non-owned and hired motor vehicles used in connection with the
Licensed Business, with limits of at least $1,000,000 for
bodily injury and property damage combined.  If only private
passenger vehicles are owned or shall be used in conjunction
with this Agreement, $500,000 combined single limit of
liability is acceptable.  If no vehicles are owned or leased by
Licensee, the Commercial General Liability insurance shall be
extended to provide insurance for non-owned and hired motor
vehicles.  Limits of liability requirements may be satisfied by
a combination of Motor Vehicle Liability and Umbrella Excess
Liability policies.

             (d) "All Risk" Property insurance upon all
building improvements and supplies on the premises, including
those perils generally covered on a "Cause of Loss - Special
Form", including fire, extended coverage, windstorm, vandalism,
malicious mischief, sprinkler leakage, water damage, accidental
collapse, in an amount equal to at least 90% of the full
replacement cost, with a coverage extension for increased cost
of construction, including a waiver of subrogation in favor of
Sears. 

             (e) Fidelity insurance with limits of liability of
at least $50,000.

      13.2   No Cancellation Without Notice. 










                              22
<PAGE>


            Licensee's policies of insurance shall expressly
provide that they shall not be subject to material change or
cancellation without at least thirty (30) days' prior written
notice to Sears Certificate Management Services, c/o Near North
Technology Services, P.O. Box 811310, Chicago, Illinois 
60681-1310, or other address of which Licensee is notified.

      13.3  Certificates. 
            Licensee shall furnish Sears with certificates of
insurance or, at Sears request, copies of policies, prior to
execution of this Agreement and upon each policy renewal during
the Term of this Agreement. If Licensee does not provide Sears
with such certificates of insurance or, in Sears opinion, such
policies do not afford adequate protection for Sears, Sears
shall so advise Licensee, and if Licensee does not furnish 
evidence of acceptable coverage within five (5) days, Sears
shall have the right to immediately terminate this Agreement
upon written notice to Licensee.

      13.4   Expiration/Non-Renewal. 
             If Licensee's policies of insurance expire or are
canceled during the Term of this Agreement or are materially
modified, Licensee shall promptly notify Sears of such
expiration, cancellation or material modification.  If such
policies of insurance are materially modified such that, in
Sears opinion, such policies do not afford adequate
protection to Sears, Sears shall so advise Licensee.  If
Licensee does not furnish evidence of acceptable replacement
coverage within five (5) days after the expiration or
cancellation of coverage or the notification from Sears that
modified policies are not sufficient, Sears shall have the
right, at its option, to immediately terminate this Agreement
upon written notice to Licensee.

Any approval by Sears of any of Licensee's insurance policies
shall not relieve Licensee of any responsibility under this
Agreement, including liability for claims in excess of
described limits. 

XIV.  TERMINATION
      14.1   Mutual Right of Termination.
             Either party may terminate this Agreement, or any
location, without cause, without penalty, and without liability
for any damages as a result of such termination, at any time
hereafter by giving the other party at least ninety (90) days'
prior written notice.  The notice shall specify the termination
date.

      14.2   Termination of License by Sears With Notice.
             This Agreement shall terminate effective upon
delivery of notice of termination to Licensee if Licensee, or
its owner(s): (a) abandons or fails to actively operate the
License Business or fails to commence operation of his Licensed
Business as required in Paragraph 6.3 of 















                              23
<PAGE>


this Agreement; (b) surrenders or transfers control of the
Licensed Business without Sears prior written consent; (c) has
made any material misrepresentation or omission in his
application; (d) is convicted of or pleads no contest to a
felony, or engages in any conduct that is likely to adversely
affect the reputation of Licensee, the Licensed Business or
Sears; (e)  makes an unauthorized transfer of the Licensed
Business; (f) makes any unauthorized use, duplication or
disclosure of the Confidential Information or Customer
Information;  (g) fails to secure and maintain appropriate
insurance coverage as set forth in Section XIII; (h) a
petition is filed either by or against Licensee in any
bankruptcy or insolvency proceeding, or if any property of
Licensee passes into the hands of any receiver, assignee,
officer of the law or creditor; or (i) materially misuses or
makes an unauthorized use of any Sears Mark.

      14.3   Termination of License by Sears Without Further
Notice.
             This Agreement shall terminate without further
action by Sears or notice to Licensee if Licensee or its
owners(s):
           
             (a) fails to make payment of any Sears Commissions
or any other amounts due Sears, and does not correct such
failure within ten (10) days after written notice of such
failure is delivered to Licensee; or

             (b) fails to comply with any other provision of
this Agreement or any mandatory specification, standard or
operating procedures as prescribed by Sears and does not
correct such failure within thirty (30) days after written
notice of such failure to comply is delivered to Licensee.

      14.4   Termination on Store Closing.
             Sears may, solely at Sears discretion, terminate
this Agreement with respect to any affected Licensed Business
location without notice, due to the closing of the Designated
Sears Store.  Licensee shall not be entitled to any notice of
such store closing prior to a public announcement of such
closing.  Licensee waives any claim it may have against Sears
for damages, if any, incurred as a result of such closing.  
If any Designated Sears Store is damaged by fire or any other
casualty so that the Licensed Business area becomes
untenantable, this Agreement may be terminated with respect to
such Licensed Business location, without penalty and without
liability for any damages as a result of such termination,
effective as of the date of such casualty, by either party
giving the other party written notice of such termination
within twenty (20) days after the occurrence of such casualty. 
If such notice is not given, then this Agreement shall not
terminate, but shall remain in full force and effect and the
parties shall cooperate with each other so that Licensee may
resume the conduct of business as soon as possible. 

      14.5   Effect of Termination.
             Upon the termination of this Agreement by
expiration of time or otherwise, Licensee shall, immediately
pay all amounts owed to Sears, cease use of all Sears Marks,
the Confidential Information and Customer Information and, at
its expense, immediately remove all 








                              24
<PAGE>


of Licensee's Equipment from Sears premises and shall, without
delay and, at Licensee's expense, repair any damage to Sears
premises caused by such removal.  Upon the termination of this
Agreement by expiration of time or otherwise, the expense to
return the Licensed Business area to the condition Sears made
it ready for use by the Licensee shall be allocated per the
terms of Exhibit D.

      14.6   Survivability.
             No termination of this Agreement, by expiration of
time or otherwise, shall relieve the parties of obligations
arising before expiration or termination or arising upon or
after expiration or termination of this Agreement.

XV.   ASSIGNMENT AND SUBLICENSING
      15.1   Assignment by Licensee. 
            Notwithstanding any other provision contained in
this Agreement, this Agreement is not transferable by Licensee
in whole or in part without Sears prior written consent and
Licensee shall not sub-license the license granted herein to
any person or entity.  Any transfer or attempt to transfer by
Licensee whether expressly or by operation of law, and without
Sears prior written consent, shall, at the option of Sears,
without notice, immediately terminate this Agreement.  The sale
of Licensee's business or any other transaction (including
sales of stock) which shifts the rights or liabilities of
Licensee to another controlling interest shall be deemed such a
prohibited transfer.

     15.2   Assignment by Sears.
            This Agreement is fully transferable by Sears and
shall inure to the benefit of any transferee or other legal
successor to Sears interest herein.


















                              25
<PAGE>


      15.3   Binding Nature. 
             The provisions of this Agreement shall be binding
upon Licensee and upon Licensee's successors and assigns and
shall be binding upon and inure to the benefit of Sears,
its successors and assigns.

XVI.  MISCELLANEOUS
      16.1   Cumulative Remedies.
             The remedies provided in this Agreement are
cumulative, and shall not affect in any manner any other
remedies that either party may have for any default or breach
by the other party.  The exercise of any right or remedy shall
not constitute a waiver of any other right or remedy under this
Agreement or provided by law or equity.  No waiver of any such
right or remedy shall be implied from failure to enforce any
such right or remedy other than that to which the waiver is
applicable, and only for that occurrence.

      16.2   Severability.
             If any provision in this Agreement is held to be
invalid, illegal or unenforceable by a court of competent
jurisdiction, such invalidity, illegality or unenforceability
shall not affect any other provision of this Agreement, and
this Agreement shall be construed as if such invalid, illegal
or unenforceable provision had never been included.

      16.3   Governing Law.
             This Agreement shall be interpreted and governed
by the internal substantive laws of the State of Illinois,
without regard to its conflict of law principles.  This Agree-
ment shall not be effective until it has been received and
executed by Sears in Hoffman Estates, Illinois.  The federal
and/or state courts of Illinois shall have personal and subject
matter jurisdiction over, and the parties each hereby submit to
the venue of such courts with respect to, any dispute arising
pursuant to this Agreement, and all objections to such
jurisdiction and venue are hereby waived.

      16.4   Entire Agreement.
             This Agreement sets forth the entire agreement and
understanding between the parties with respect to the Licensed
Business.  This Agreement shall not be supplemented, modified
or amended except by a written instrument signed by duly
authorized representatives of Licensee and Sears, and no person
has or shall have the  authority to supplement, modify or amend
this Agreement in any other manner.  This Agreement shall be
effective when signed by Sears.
            
            
            

                              26
<PAGE>


      16.5   Headings.
             The paragraph titles in this Agreement are for the
mere convenience of the parties, and shall not be considered in
any construction or interpretation of this Agreement. 

      16.6   Notices.
             All notices provided for or which may be given in
connection with this Agreement shall be in writing and given by
personal delivery, certified mail with postage prepaid and
return receipt requested or its equivalent, such as private
express courier, or by facsimile transmission (with a
confirmation copy sent by regular mail).  Notices given by
Licensee to Sears shall be addressed to: 

            SEARS, ROEBUCK AND CO.
            Attention:  Licensing Manager,
            Licensed Businesses,
            Department 725   E3-378B
            3333 Beverly Road
            Hoffman Estates, Illinois  60179


Notices given by Sears to Licensee shall be addressed to: 

            CONSUMER PROGRAMS INCORPORATED
            Attention: Senior Vice President of Administration
            1706 Washington Avenue
            St. Louis, Missouri 63103

Notices if so sent by mail shall be deemed to have been given
when deposited in the mail or with the private courier.  All
changes of address must be communicated to the other party in
writing.




          -[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]-













                              27
<PAGE>


IN WITNESS WHEREOF, the parties have executed this Agreement or
caused this Agreement to be executed on their behalf by duly
authorized officers or representatives.



                                SEARS, ROEBUCK AND CO.

                           By:  /s/ Ken E. Hux
                                -----------------------------
                           Its: Vice President and General      
                                Manager, Licensed Businesses



                                LICENSEE

                           By:  /s/ Alyn V. Essman
                                ------------------------------
                           Its: Chairman and Chief Executive
                                Officer































<PAGE>

 
EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1001       11C43     WESTMINSTER              CO 
1003       01Y50     SALEM                    NH
1004       01Y82     GARDEN CITY              NY
1005       01M26     LAKE WALES               FL
1006       01M41     OCALA                    FL
1007       01Y72     BRANDON                  FL
1008       11C89     LOS ANGELES              CA 
1009       11847     SEATTLE                  WA 
1010       11859     CHICAGO                  IL
1012       11836     DES MOINES               IA
1013       01C59     GLEN BURNIE              MD
1014       01Z05     ENFIELD                  CT
1015       01Y92     VERO BEACH               FL
1016       01818     LITTLE ROCK              AR
1017       01482     HOUSTON                  TX
1018       11R89     LOS ANGELES              CA
1019       11Y85     PLEASANTON               CA
1020       11868     CHICAGO                  IL
1022       11Y93     OMAHA                    NE
1024       01Z06     FALLS CHURCH             VA
1025       01E87     DANVILLE                 VA
1026       01E22     MEMPHIS                  TN
1027       11Y81     EL PASO                  TX
1028       11E04     HOLLYWOOD                CA
1029       11794     SPOKANE                  WA
1030       11869     CHICAGO                  IL
1031       11C42     DENVER                   CO
1032       11EG3     BROOKLYN CTR             MN
1033       01Q02     N ATTLEBORO              MA
1034       01R53     PITTSBURGH               PA
1035       01EH3     AUGUSTA                  GA
1038       11Z07     SPOKANE                  WA
1039       11Y95     OAKLAND                  CA
</TABLE>









                              29
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1040       11N68     EAU CLAIRE               WI
1041       11EC7     OMAHA                    NE
1042       01M31     JOPLIN                   MO
1043       01V65     MERIDEN                  CT
1044       01C55     JERSEY CITY              NJ
1045       01E81     DURHAM                   NC
1048       11C33     PASADENA                 CA
1050       11N52     MOLINE                   IL
1051       01Y91     STRONGSVILLE             OH
1052       11EG2     ST PAUL                  MN
1053       01V81     SAUGUS                   MA
1055       01Q16     CORAL SPRINGS            FL
1056       01791     MOBILE                   AL
1057       01427     DALLAS                   TX
1059       11850     SEATTLE                  WA
1060       11EA6     CHUBBUCK                 ID
1062       11EF7     BROOKFIELD               WI
1063       01V12     WEST HARTFORD            CT
1064       01Q12     LANGEHORNE               PA
1065       01E29     GLENN ALLAN              VA
1066       01Y25     JACKSONVILLE             FL
1067       01483     HOUSTON                  TX
1068       11EK3     PALMDALE                 CA
1069       11851     REDMOND                  WA
1070       11R19     MANKATO                  MN
1071       11C44     DENVER                   CO
1072       11EJ2     WATERLOO                 IA
1074       01Y12     WALDORF                  MD
1075       01N02     DAYTONA BEACH            FL
1076       01R99     LEWISVILLE               TX
1077       01879     SHREVEPORT               LA
1078       11Y37     MESA                     AZ
1079       11790     PORTLAND                 OR
1081       11EJ7     HEATH                    OH
1082       11EF8     GREENDALE                WI
1083       01V29     WARWICK                  RI
1084       01487     PHILADELPHIA             PA
1086       01862     BATON ROUGE              LA
</TABLE>




                              30
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1087       01Y23     HOUSTON                  TX
1088       11C98     GLENDALE                 CA
1089       11C74     ANCHORAGE                AK
1090       11870     CHICAGO                  IL
1091       01825     OKLAHOMA CITY            OK
1092       11Y98     WESTLAND                 MI
1093       01V51     SPRINGFIELD              MA
1094       01C52     HACKENSACK               NJ
1096       01866     PENSACOLA                FL
1097       01C70     SAN ANTONIO              TX
1099       11852     FEDERAL WAY              WA
1100       11773     FLINT                    MI
1101       11467     OVERLAND PARK            KS
1102       11EF5     MILWAUKEE                WI
1103       01V13     ALBANY                   NY
1104       01Y84     MARLBOROUGH              MA
1105       01Y86     OCOEE                    FL
1106       01860     JACKSON                  MS
1109       11N33     LYNNWOOD                 WA
1110       11N07     PORTAGE                  MI
1111       11N62     COLORADO SPGS            CO
1112       11EG5     MINNETONKA               MN
1113       01V42     ORANGE                   CT
1114       01C05     BROOKLYN                 NY
1115       01R67     CHATTANOOGA              TN
1116       01863     MONROE                   LA
1117       01480     FT WORTH                 TX
1118       11EA1     SALT LAKE CITY           UT
1119       11M06     PORTLAND                 OR
1120       11Z02     COLUMBUS                 OH
1121       11798     INDEPENDENCE             MO
1122       11EG6     MAPLEWOOD                MN
1123       01V41     DEDHAM                   MA
1124       01C02     BAYSHORE                 NY
1125       01M02     MIAMI                    FL
1126       01865     MONTGOMERY               AL
1127       01484     HOUSTON                  TX
1129       11848     TACOMA                   WA
</TABLE>




                              31
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1130       11E60     JANESVILLE                WI
1131       11C45     LITTLETON                 CO
1132       11EG7     BURNSVILLE                MN
1133       01V82     LEOMINSTER                MA
1135       01E27     RICHMOND                  VA
1136       01810     BIRMINGHAM                AL
1137       01761     AUSTIN                    TX
1139       11849     TUKWILA                   WA
1140       11N17     GRAND RAPIDS              MI
1141       11C41     AURORA                    CO
1142       11EG8     EDEN PRAIRIE              MN
1143       01Z10     BROOKLYN                  NY
1145       01C40     COLUMBUS                  GA
1146       01Z04     MEMPHIS                   TN
1147       01Y99     BATON ROUGE               LA
1149       11Z03     WHITTIER                  CA
1150       11803     COLUMBUS                  OH
1151       01C31     TULSA                     OK
1154       01V21     WHITEHALL                 PA
1155       01R40     KENNESAW                  GA
1158       11C47     HONOLULU OAHU             HI
1159       11R35     FAIRFIELD                 CA
1161       11C71     WICHITA                   KS
1163       01V83     BURLINGTON                MA
1166       01EE1     MERIDIAN                  MS
1167       01762     SAN ANTONIO               TX
1168       11837     N HOLLYWOOD               CA
1170       11E80     LANSING                   MI
1171       01N98     SPRINGFIELD               MO
1172       11Y41     BLOOMINGDALE              IL
1174       01752     UPPER DARBY               PA
1175       01M43     MERRITT ISLAND            FL
1176       01492     PASADENA                  TX
1177       01C11     ARLINGTON                 TX
1178       11E07     SANTA MONICA              CA
1179       11Y88     CANOGA PARK               CA
1180       11C46     WATERFORD                 MI
1181       11P16     KANSAS CITY               MO

</TABLE>



                              32
<TABLE>


EXHIBIT A

                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1182       11Y24     ST  PETERS                MO
1185       01E84     ASHEVILLE                 NC
1186       01E21     MEMPHIS                   TN
1187       01477     MESQUITE                  TX
1189       11C88     WEST COVINA               CA
1193       01V37     WATERFORD                 CT
1195       01M03     FT LAUDERDALE             FL
1197       01475     HOUSTON                   TX
1199       11Y94     SAN MATEO                 CA
1202       11Y63     BEAVERCREEK               OH
1204       01Y21     FREEHOLD                  NJ
1205       01EB4     POMPANO BEACH             FL
1206       01819     NO LITTLE ROCK            AR
1207       01788     RICHARDSON                TX
1208       11C92     FRESNO                    CA
1209       11Y90     LONG BEACH                CA
1211       01N91     OKLAHOMA CITY             OK
1213       01V79     AUBURN                    MA
1216       01E19     MEMPHIS                   TN
1217       01C83     CORPUS CHRISTI            TX
1220       11EH8     TOLEDO                    OH
1221       11M61     COLORADO SPGS             CO
1224       01V39     HARRISBURG                PA
1225       01C39     ORLANDO                   FL
1226       01795     METAIRIE                  LA
1227       01756     DALLAS                    TX
1228       11C93     SACRAMENTO                CA
1229       11EA9     BOISE                     ID
1234       01Z19     OWINGS MILLS              MD
1236       01760     TULSA                     OK
1237       01C30     HOUSTON                   TX
1238       11826     MT  VIEW                  CA
1243       01V77     HANOVER                   MA
1244       01V57     YORK                      PA
1245       01E76     CHARLOTTE                 NC
1247       01C62     LUBBOCK                   TX
1248       11C96     HAYWARD                   CA
1250       11802     LINCOLN PARK              MI
</TABLE>




                              33
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1253       01V78     PEABODY                   MA
1254       01815     WILMINGTON                DE
1257       01E11     FRIENDSWOOD               TX
1261       01861     MIDWEST CITY              OK
1263       01V18     WATERBURY                 CT
1264       01C06     HICKSVILLE                NY
1265       01426     VIRGINIA BEACH            VA
1266       01808     BIRMINGHAM                AL
1267       01C72     FT WORTH                  TX
1268       11C16     BUENA PARK                CA
1270       11493     CRESTWOOD                 MO
1271       11M86     LITTLETON                 CO
1273       01V35     HOLYOKE                   MA
1274       01Y80     RICHMOND                  VA
1275       01N42     ATLANTA                   GA
1277       01E12     SAN ANTONIO               TX
1278       11C17     TORRANCE                  CA
1280       11ED5     SPRINGDALE                OH
1283       01V55     BRAINTREE                 MA
1284       01E24     ALEXANDRIA                VA
1285       01R41     ORLANDO                   FL
1286       01797     GRETNA                    LA
1287       11758     ALBUQUERQUE               NM
1288       11EK4     STOCKTON                  CA
1290       11874     NILES                     IL
1294       01C54     WATCHUNG                  NJ
1295       01856     ST PETERSBURG             FL
1297       01E14     HURST                     TX
1298       11C38     RIVERSIDE                 CA
1300       11876     OAK BROOK                 IL
1301       11EA5     PROVO                     UT
1303       01V69     DANBURY                   CT
1304       01494     SILVER SPRINGS            MD
1305       01M42     SAVANNAH                  GA
1306       01M45     HATTIESBURG               MS
1307       01EB9     ABILENE                   TX
1309       11Y87     DOWNEY                    CA
1310       01893     ELYRIA                    OH

</TABLE>



                              34
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1313       01V76     NASHUA                    NH
1314       01C09     NEW BRUNSWICK             NJ
1315       01N84     CHATTANOOGA               TN
1316       01E17     ANTIOCH                   TN
1317       11827     EL PASO                   TX
1318       11C95     BAKERSFIELD               CA
1321       11N67     PEORIA                    IL
1323       01V47     MIDDLETOWN                NY
1325       01E95     CHARLESTON                SC
1327       01E37     BAYTOWN                   TX
1328       11EG9     LAS VEGAS                 NV
1330       11EL2     EVANSVILLE                IN
1333       01V45     POUGHKEEPSIE              NY
1334       01842     PITTSBURGH                PA
1335       01E59     GREENSBORO                NC
1336       01EE2     LAKE CHARLES              LA
1337       01M32     PLANO                     TX
1338       11793     TUCSON                    AZ
1343       01Y30     CAMBRIDGE                 MA
1344       01844     PITTSBURGH                PA
1345       01EB5     HIALEAH                   FL
1347       01E68     LAFAYETTE                 LA
1350       01894     MENTOR                    OH
1353       01V14     DEWITT                    NY
1354       01768     WILLOW GROVE              PA
1355       01792     ALTAMONTE SPGS            FL
1357       01M34     AUSTIN                    TX
1358       11C12     CHULA VISTA               CA
1364       01C56     LAKE GROVE                NY
1365       01EB3     MIAMI                     FL
1367       01P05     WACO                      TX
1368       11C97     CONCORD                   CA
1370       11779     COLUMBUS                  OH
1375       01E86     WINSTON-SALEM             NC
1377       01M46     HOUSTON                   TX
1378       11C34     ORANGE                    CA
1380       11872     CHICAGO                   IL
1385       01N43     ATLANTA                   GA

</TABLE>



                              35
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1386       01785     GOODLETTSVILLE            TN
1387       01829     AMARILLO                  TX
1388       11C28     COSTA MESA                CA
1390       11C84     ANN ARBOR                 MI
1395       01N97     KNOXVILLE                 TN
1397       01EL8     ODESSA                    TX
1398       11C37     SAN BERNARDINO            CA
1401       11E65     WICHITA                   KS
1403       01V72     NATICK                    MA
1404       01C57     MASSAPEQUA                NY
1405       01E85     FAYETTEVILLE              NC
1407       01883     BEAUMONT                  TX
1408       11806     SACRAMENTO                CA
1410       01N10     CANTON                    OH
1414       01C58     NANUET                    NY
1415       01838     CLEARWATER                FL
1417       01R23     HUMBLE                    TX
1424       01495     BETHESDA                  MD
1427       01R80     SAN ANTONIO               TX
1430       01892     MIDDLEBERG HTS            OH
1434       01C10     WAYNE                     NJ
1435       01E94     MACON                     GA
1437       01R61     ARLINGTON                 TX
1438       11C13     EL CAJON                  CA
1440       11781     COLUMBUS                  OH
1443       01V68     MANCHESTER                CT
1444       01C03     WHITE PLAINS              NY
1445       01E28     RICHMOND                  VA
1448       11E50     OXNARD                    CA
1450       11774     ROSEVILLE                 MI
1454       01812     BENSALEM                  PA
1455       01E70     WILMINGTON                NC
1457       01Y69     WOODLANDS                 TX
1458       11M55     SCOTTSDALE                AZ
1460       11771     LIVONIA                   MI
1463       01V26     S BURLINGTON              VT
1464       01816     DEPTFORD                  NJ
1465       01839     TAMPA                     FL

</TABLE>



                              36
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1468       11C19     CUPERTINO                 CA
1470       11EE3     GREENWOOD                 IN
1473       01Z22     SELINSGROVE               PA
1474       01N37     YOUNGSTOWN                OH
1478       11C18     SAN BRUNO                 CA
1483       01Z16     VOORHEES                  NJ
1484       01V34     READING                   PA
1485       01E93     ORANGE PARK               FL
1487       01Y78     CEDAR PARK                TX
1488       11C65     SAN JOSE                  CA
1490       11772     TROY                      MI
1494       01817     MOORESTOWN                NJ
1495       01E25     FORT MEYERS               FL
1500       11414     ST  ANN                   MO
1504       01N28     WILLIAMSVILLE             NY
1505       01769     TAMPA                     FL
1508       11C36     NORTHRIDGE                CA
1510       11C86     CALUMET CITY              IL
1514       01N25     NIAGARA FALLS             NY
1515       01E69     CHARLOTTE                 NC
1518       11E05     CERRITOS                  CA
1520       01887     AKRON                     OH
1524       01N27     ROCHESTER                 NY
1525       01820     COLUMBIA                  SC
1528       11E32     SAN RAFAEL                CA
1530       01896     RICHMOND HGTS             OH
1534       01V50     SCRANTON                  PA
1535       01E18     PLANTATION                FL
1538       11807     CITRUS HEIGHTS            CA
1540       11EE5     INDIANAPOLIS              IN
1544       01Y79     REGO PARK                 NY
1545       01E75     SPARTANBURG               SC
1548       11801     LAGUNA HILLS              CA
1554       01V22     MAYS LANDING              NJ
1555       01Y76     SANFORD                   FL
1558       11EA2     MURRAY                    UT
1560       11ED2     DAYTON                    OH
1564       01N38     NILES                     OH
</TABLE>




                              37
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1565       01N46     MORROW                    GA
1568       11C94     CARSON                    CA
1570       11832     SCHAUMBURG                IL
1574       01C53     MIDDLETOWN                NJ
1575       01C23     HAMPTON                   VA
1578       11C48     AIEA OAHU                 HI
1580       11ED8     LEXINGTON                 KY
1584       01N23     VICTOR                    NY
1585       01EC4     TALLAHASSEE               FL
1588       11M54     PHOENIX                   AZ
1590       11EK9     SAGINAW                   MI
1594       01840     MONACA                    PA
1595       01N32     GREENVILLE                SC
1598       11E09     CITY OF INDSTY            CA
1600       11EE6     INDIANAPOLIS              IN
1604       01767     LANDOVER                  MD
1608       11800     WESTMINSTER               CA
1610       11EC9     CINCINNATI                OH
1614       01C04     LIVINGSTON                NJ
1615       01C77     CHESAPEAKE                VA
1618       11C64     MODESTO                   CA
1620       11877     VERNON HILLS              IL
1623       01V15     CLAY                      NY
1624       01C08     STATEN ISLAND             NY
1625       01EJ1     SARASOTA                  FL
1628       11M57     MESA                      AZ
1630       11787     FLORISSANT                MO
1634       01C85     BALTIMORE                 MD
1635       01EB8     JACKSONVILLE              FL
1638       11E08     BREA                      CA
1640       11C21     FAIRVIEW HGTS             IL
1642       11EE9     TOPEKA                    KS
1644       01V25     LANCASTER                 PA
1645       01N92     BOCA RATON                FL
1646       01Y40     PINEVILLE                 NC
1648       11821     N  SAN DIEGO              CA
1650       11833     MERRILLVILLE              IN
1654       01786     MEDIA                     PA
</TABLE>




                              38
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1655       01EB2     MIAMI                     FL
1658       11N16     SANTA ROSA                CA
1660       11804     AURORA                    IL
1664       01C61     PARAMUS                   NJ
1665       01M44     GAINESVILLE               FL
1668       11EF2     LAS VEGAS                 NV
1670       01888     AKRON                     OH
1675       01N96     KNOXVILLE                 TN
1678       11EJ8     CARLSBAD                  CA
1680       11EE7     INDIANAPOLIS              IN
1684       01Y74     WOODBRIDGE                NJ
1685       01R16     DULUTH                    GA
1688       11N35     SALINAS                   CA
1690       11C32     CHESTERFIELD              MO
1694       01E38     ERIE                      PA
1695       01Y62     ALPHARETTA                GA
1698       11N80     NEWARK                    CA
1700       11C29     DEARBORN                  MI
1705       01EB7     W PALM BEACH              FL
1708       11M53     PHOENIX                   AZ
1710       01897     NORTH OLMSTED             OH
1714       01846     GREENSBURG                PA
1715       01M96     MIAMI                     FL
1718       11EA3     OGDEN                     UT
1720       11C27     STERLING  HGTS            MI
1722       11Y55     BLOOMINGTON               MN
1728       11M49     TUCSON                    AZ
1730       11867     FLORENCE                  KY
1733       01Y77     YONKERS                   NY
1734       01C81     LAWRENCEVILLE             NJ
1738       11M62     KANEOHE  OAHU             HI
1740       11E31     JOLIET                    IL
1744       01V80     OCEAN                     NJ
1748       11R38     MONTCLAIR                 CA
1750       11C67     ORLAND PK                 IL
1754       01E10     GAITHERSBURG              MD
1755       01Y56     BOYNTON BEACH             FL
1758       11C20     ESCONDIDO                 CA
</TABLE>




                              39
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1760       11822     NOVI                      MI
1764       01E15     ROCKAWAY                  NJ
1765       01R47     PALM BCH GRDNS            FL
1768       11M56     PHOENIX                   AZ
1770       01895     NORTH RANDALL             OH    
1773       01V48     SALISBURY                 MD
1775       01EB6     PEMBROKE PINES            FL
1780       11N61     SPRINGFIELD               IL
1784       01E46     JOHNSON CITY              NY
1788       11Y39     RICHMOND                  CA
1790       11E16     OKOLONA                   KY
1794       01C07     EAST NORTHPORT            NY
1800       11EL6     MISHAWAKA                 IN
1804       01N88     BARBOURSVILLE             WV
1805       01E82     RALEIGH                   NC
1810       11EC8     CINCINNATI                OH
1814       01N31     FAIRFAX                   VA
1820       11N79     WEST DUNDEE               IL
1824       01845     WEST MIFFLIN              PA
1830       11N58     FT  WAYNE                 IN
1834       01N89     NORTH WALES               PA
1838       11Y38     BURBANK                   CA
1840       11M35     CHICAGO RIDGE             IL
1844       01M36     COLUMBIA                  MD
1850       11778     LOUISVILLE                KY
1853       01814     WILMINGTON                DE
1854       01M39     PARKVILLE                 MD
1863       01E62     JOHNSTOWN                 PA
1864       01M47     COCKEYSVILLE              MD
1868       11Y58     MORENO VALLEY             CA
1874       01C87     BURLINGTON                NJ
1884       01R03     KING OF PRUSSIA           PA
1894       01N26     ROCHESTER                 NY
1921       11830     MATTESON                  IL
1924       01R08     VALLEY STREAM             NY
1944       01R10     YORKTOWN HGTS             NY
1954       01EC1     CHARLESTON                WV
1955       01N83     LAKELAND                  FL
</TABLE>




                              40
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
1958       11Y75     SAN JOSE                  CA
1974       01E89     ROANOKE                   VA
1978       11EJ9     RENO                      NV
1980       11M25     LAFAYETTE                 IN
1984       01N24     BUFFALO                   NY
1985       01R01     HIGH POINT                NC
1998       11Y52     MONTEBELLO                CA
1999       11Y57     VALENCIA                  CA
2003       01Y08     ROCHESTER                 NY
2004       01Q09     BOWIE                     MD
2010       11EL4     MANSFIELD                 OH
2012       11R66     MONROE                    MI
2013       01N36     NEW CASTLE                PA
2016       01EH4     HAMMOND                   LA
2020       11EH9     TOLEDO                    OH
2021       11Z09     ALTON                     IL
2022       11Z21     COUNCIL BLUFFS            IA
2023       01V74     CONCORD                   NH
2024       01N21     ANNAPOLIS                 MD
2025       01M80     DOTHAN                    AL
2026       01R37     SLIDELL                   LA
2028       11N93     HEMET                     CA
2029       11881     UNION GAP                 WA
2030       11Y03     ELIZABETHTOWN             KY
2031       11Z01     FOND DU LAC               WI
2032       11R81     HOLLAND                   MI
2033       01Y22     MASSENA                   NY
2035       01Y19     COLUMBIA                  SC
2036       01N03     JACKSON                   TN
2040       11N74     BATTLE CREEK              MI
2041       11Y36     ST  CHARLES               IL
2042       11R88     AMES                      IA
2043       01Q03     KINGSTON                  MA
2044       01R70     MANASSAS                  VA
2045       01R49     MUSKOGEE                  OK
2046       01N04     JONESBORO                 AR
2048       11R82     CHICO                     CA
2049       11855     EVERETT                   WA
</TABLE>




                              41
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
2050       11N06     JACKSON                  MI
2051       11E99     BELLEVUE                 NE
2052       11N49     FT  DODGE                IA
2055       01R60     MORRISTOWN               TN
2056       01899     MARY ESTHER              FL
2057       01R96     SHAWNEE                  OK
2058       11C50     INDIO                    CA
2059       11Y97     TRACY                    CA
2060       11ED3     DAYTON                   OH
2061       11Z18     DEFIANCE                 OH
2062       11N69     FORSYTH                  IL
2064       01N95     COLONIAL HGTS            VA
2065       01M90     BRUNSWICK                GA
2068       11E48     VISALIA                  CA
2069       11E55     E WENATCHEE              WA
2070       11M65     COLUMBUS                 IN
2072       11R34     MARION                   IN
2073       01V63     WOONSOCKET               RI
2074       01Y66     STROUDSBURG              PA
2075       01E77     CONCORD                  NC
2077       01E03     TYLER                    TX
2078       11E91     YUMA                     AZ
2080       01R86     NEW PHILADLPHIA          OH
2082       11P10     FARGO                    ND
2086       01P06     COLUMBUS                 MS
2087       01898     ALEXANDRIA               LA
2088       11EL9     SANTA MARIA              CA
2089       11E44     CHEHALIS                 WA
2090       11ED7     FRANKFORT                KY
2092       11N12     APPLETON                 WI
2094       01Q15     MARTINSVILLE             VA
2095       01Q18     AIKEN                    SC
2097       01Q06     PARIS                    TX
2104       01E96     ST CLAIRSVILLE           OH
2105       01E83     BURLINGTON               NC
2106       01M70     TUPELO                   MS
2109       11EA8     TWIN FALLS               ID
2112       11N13     GREEN BAY                WI
</TABLE>




                              42
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
2113       01R85     SCHENECTADY              NY
2114       01N40     WASHINGTON               PA
2119       11858     SALEM                    OR
2122       11N48     DUBUQUE                  IA
2124       01R92     DUBOIS                   PA
2125       01M88     VALDOSTA                 GA
2126       01M83     HOT SPRINGS              AR
2130       11N18     ELKHART                  IN
2131       11P08     SALINA                   KS
2134       01R94     CHEEKTOWAGA              NY
2138       11E51     SANTA BARBARA            CA
2140       11M28     ANDERSON                 IN
2143       01V61     PRESQUE ISLE             ME
2145       01R98     PORT CHARLOTTE           FL
2146       01P02     CAPE GIRARDEAU           MO
2147       01805     IRVING                   TX
2148       11R32     KAHULUI  MAUI            HI
2149       11E39     BELLINGHAM               WA
2150       11M66     ADRIAN                   MI
2152       11M10     MINOT                    ND
2155       01Q17     MIAMI                    FL
2156       01M87     MARYVILLE                TN
2160       11ED6     CLARKSVILLE              IN
2161       11N47     CORALVILLE               IA
2164       01V56     CAMILLUS                 NY
2165       01Q11     MOREHEAD CITY            NC
2166       01R30     HUNTSVILLE               AL
2173       01Y18     SARATOGA SPGS            NY
2175       01R07     GREENVILLE               NC
2176       11P03     PADUCAH                  KY
2177       01EJ5     WICHITA FALLS            TX
2179       11EK1     MEDFORD                  OR
2180       11R63     TRAVERSE CITY            MI
2181       11Z20     MT VERNON                IL
2182       11Z24     LAWRENCE                 KS
2183       01V33     S PORTLAND               ME
2186       01M40     OXFORD                   AL
2191       11E79     LINCOLN                  NE
</TABLE>




                              43
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
2195       01Q05     TITUSVILLE               FL
2196       01N05     GAUTIER                  MS
2197       01C78     TEXAS CITY               TX
2198       11M19     HANFORD                  CA
2200       11EG1     RACINE                   WI
2202       11Q13     BOULDER                  CO
2203       01V60     BRUNSWICK                ME
2205       01Z13     COOKEVILLE               TN
2206       01Y17     FAIRFIELD                AL
2207       11R12     ROSWELL                  NM
2208       11R15     SANTA FE                 NM
2209       11R56     LEWISTON                 ID
2210       11Z26     GARDEN CITY              KS
2212       11E90     CEDAR RAPIDS             IA
2215       01M97     KEY WEST                 FL
2216       01E78     PINE BLUFF               AR
2219       11E57     LACEY                    WA
2220       11Z11     ST GEORGE                UT
2221       01R33     BARTLESVILLE             OK
2224       01Y06     CHAMBERSBURG             PA
2225       01M74     GOLDSBORO                NC
2226       01Y13     MURFREESBORO             TN
2227       01E43     LAKE JACKSON             TX
2228       11C51     EL CENTRO                CA
2231       01P04     FT SMITH                 AR
2232       11N15     MADISON                  WI
2233       01V43     BROCKTON                 MA
2235       01Y61     HOMESTEAD                FL
2236       01M91     DECATUR                  AL
2238       11EC2     YUBA CITY                CA
2239       11857     VANCOUVER                WA
2241       01N87     FAYETTEVILLE             AR
2242       11M21     BILLINGS                 MT
2244       01V49     HANOVER                  PA
2245       01M17     MELBOURNE                FL
2247       01M52     LAREDO                   TX
2252       11N50     MASON CITY               IA
2254       01V59     LEBANON                  PA
</TABLE>




                              44
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
2255       01Z25     ORANGEBURG               SC
2256       01EH5     BILOXI                   MS
2258       11N55     SAN LUIS OBISPO          CA
2259       11N19     MISSOULA                 MT
2265       01M82     JOHNSON CITY             TN
2271       11N86     FT  COLLINS              CO
2272       11EF6     MILWAUKEE                WI
2278       11EA7     IDAHO FALLS              ID
2279       11N99     BEND                     OR
2281       11N63     PUEBLO                   CO
2283       01V30     SWANSEA                  MA
2284       01R87     BLOOMSBURG               PA
2288       11EK2     ANTIOCH                  CA
2289       11N90     ROSEBURG                 OR
2290       11N73     MICHIGAN CITY            IN
2291       01M89     ENID                     OK
2293       01V58     AUGUSTA                  ME
2298       11E49     MERCED                   CA
2299       11E54     ABERDEEN                 WA
2301       11799     KANSAS CITY              MO
2304       01Y26     WESTOVER                 WV
2305       01N78     ANDERSON                 SC
2306       01E36     GADSDEN                  AL
2308       11E52     SANTA CRUZ               CA
2309       11853     SILVERDALE               WA
2311       01823     NORMAN                   OK
2315       01Q10     JENSEN BEACH             FL
2316       01EH2     FLORENCE                 AL
2318       11EK6     THOUSAND OAKS            CA
2319       11E56     KELSO                    WA
2323       01V70     HYANNIS                  MA
2324       01N39     STEUBENVILLE             OH
2326       01M95     GREENVILLE               MS
2328       11R13     SIERRA VISTA             AZ
2329       11E58     KENNEWICK                WA
2330       11Y64     PUYALLUP                 WA
2331       11P07     JEFFERSON CITY           MO
2332       11M09     GRAND FORKS              ND
</TABLE>




                              45
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
2335       01E63     CLARKSVILLE              TN
2338       11EJ4     REDDING                  CA
2339       11E61     SPRINGFIELD              OR
2341       11P09     CASPER                   WY
2342       11EF9     KENOSHA                  WI
2343       01V64     LANESBORO                MA   
2344       01M71     STATE COLLEGE            PA
2345       01Y53     CLEVELAND                TN
2348       11R09     PRESCOTT                 AZ
2349       11Q01     COEUR D ALENE            ID
2352       11N09     ST  CLOUD                MN
2353       01V46     KINGSTON                 NY
2354       01EK7     PARKERSBURG              WV
2358       11M18     FLAGSTAFF                AZ
2360       11N82     QUINCY                   IL
2361       11M22     GRAND JUNCTION           CO
2362       11M30     DANVILLE                 IL
2365       01Q14     SUMTER                   SC
2368       11R59     LIHUE  KAUAI             HI
2371       11P12     CHEYENNE                 WY
2372       11M94     SHEBOYGAN                WI
2373       01V32     N DARTMOUTH              MA
2374       01V67     VINELAND                 NJ
2375       01Q08     COLUMBIA                 TN
2376       01Y31     OAK RIDGE                TN
2380       11N08     BAY CITY                 MI
2381       01EC3     LAWTON                   OK
2382       11N14     MADISON                  WI
2385       01Y04     MERAUX                   LA
2388       11R27     HILO HAWAII              HI
2389       11E45     BURLINGTON               WA
2390       11N76     SPRINGFIELD              OH
2392       11880     DES MOINES               IA
2398       11R46     LONGMONT                 CO
2402       11N20     BISMARCK                 ND
2412       11EJ3     RAPID CITY               SD
2414       01M85     HAGERSTOWN               MD
2415       01Y70     CENTERVILLE              GA
</TABLE>




                              46
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
2419       11EE8     ALBANY                   OR
2420       11M14     MARION                   OH
2421       11P15     GRAND ISLAND             NE
2422       11N01     SIOUX CITY               IA
2425       01M24     BRISTOL                  VA
2430       11P18     MANHATTAN                KS
2432       11N34     LA CROSSE                WI
2435       01M73     CHARLOTTESVILLE          VA
2443       01V36     MANCHESTER               NH
2450       11EL5     LIMA                     OH
2451       11N94     GREELEY                  CO
2453       01V19     GLENS FALLS              NY
2454       01Q07     CHESAPEAKE               VA
2460       11M67     LOGANSPORT               IN
2463       01V20     LEWISTON                 ME
2465       01E74     GASTONIA                 NC
2470       11M63     WAUSAU                   WI
2473       01V75     AUBURN                   NY
2480       11P14     COLUMBIA                 MO
2482       11EK8     FT  GRATIOT              MI
2484       01V40     POTTSTOWN                PA
2487       01M04     KILEEN                   TX
2494       01E41     ALTOONA                  PA
2497       01E67     BROWNSVILLE              TX
2500       11R50     DULUTH                   MN
2505       01R52     GAINESVILLE              GA
2507       01E98     MCALLEN                  TX
2510       11M20     SANDUSKY                 OH
2515       01E73     HICKORY                  NC
2517       01EC5     SAN ANGELO               TX
2524       01V31     TOMS RIVER               NJ
2527       11M68     LAS CRUCES               NM
2533       01R48     PLATTSBURGH              NY
2537       01E97     HARLINGEN                TX
2544       01E64     SHARON                   PA
2546       01R51     BOWLING GREEN            KY
2547       01E01     COLLEGE STATION          TX
2550       11M07     ZANESVILLE               OH
</TABLE>




                              47
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
2555       01Y29     CRYSTAL RIVER            FL
2557       01E71     LONGVIEW                 TX
2564       01R97     ITHACA                   NY
2565       01M58     BRADENTON                FL
2567       01E13     TEXARKANA                TX
2570       11M29     MUNCIE                   IN        
2574       11Q04     PHILLIPSBURG             NJ
2577       01R18     LUFKIN                   TX
2583       01V23     BANGOR                   ME
2584       01EJ6     LAKEWOOD                 NY
2587       01889     DENTON                   TX
2590       11E66     HUTCHINSON               KS  
2593       01V44     NEWBURGH                 NY 
2595       01P11     AUBURN                   AL
2597       11M77     FARMINGTON               NM
2599       11R25     WALLA WALLA              WA
2600       11N71     TERRE HAUTE              IN
2602       11N11     ROCHESTER                MN
2603       01V16     NEW HARTFORD             NY
2604       01V24     WILKES BARRE             PA
2610       11M12     PIQUA                    OH
2614       01E23     UNIONTOWN                PA
2615       01R02     DALTON                   GA
2617       01N54     VICTORIA                 TX
2623       01Y73     RUTLAND                  VT
2624       01V27     CAMP HILL                PA
2627       01N77     SHERMAN                  TX
2628       11N64     EUREKA                   CA
2635       01M92     ROCKY MOUNT              NC
2637       01884     PORT ARTHUR              TX
2642       11Y47     MIDLAND                  MI
2644       01V53     PENSDALE                 PA
2645       01R91     ASHEBORO                 NC
2650       11R44     LEAVENWORTH              KS
2654       01V62     DOVER                    DE
2657       01N53     MIDLAND                  TX
2663       01V71     PORTSMOUTH               NH
2664       01M05     FREDERICK                MD
</TABLE>




                              48
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
2674       01M72     INDIANA                  PA
2677       01864     BOSSIER CITY             LA
2683       01R43     WATERTOWN                NY
2684       01V54     FRACKVILLE               PA
2694       01M64     FREDERICKSBURG           VA
2695       01M59     NAPLES                   FL
2696       01EH7     HOUMA                    LA
2704       01M50     MT HOPE                  WV
2705       01M76     FLORENCE                 SC
2710       11N56     KOKOMO                   IN
2712       11EF1     ST JOSEPH                MO
2714       01M51     BLUEFIELD                WV
2724       01M48     BUTLER                   PA
2730       11N57     FT  WAYNE                IN
2734       01M60     CRANBERRY                PA
2744       01N29     HORSEHEADS               NY
2745       01Y67     LEESBURG                 FL
2750       11Y02     LANCASTER                OH
2755       01M75     JACKSONVILLE             NC
2760       11M38     DAVENPORT                IA
2764       01C60     BRONX                    NY
2774       01M84     CUMBERLAND               MD
2784       01R20     WINCHESTER               VA
2785       01P13     MYRTLE BEACH             SC
2790       11M13     FINDLAY                  OH
2796       01N22     TUSCALOOSA               AL
2800       11M15     RICHMOND                 IN
2802       11N65     BOURBONNAIS              IL
2805       01E92     PANAMA CITY              FL
2806       01M37     MEMPHIS                  TN
2807       01E72     ROCK HILL                SC
2808       11M16     GREAT FALLS              MT
2814       01Y44     MARTINSBURG              WV
2815       01N81     ALBANY                   GA
2819       11Y48     FAIRBANKS                AK
2820       11N72     BLOOMINGTON              IN
2823       01Y46     BALTIMORE                MD
2824       01Y43     CARY                     NC
</TABLE>




                              49                              
<PAGE>


EXHIBIT A
<TABLE>
                    DESIGNATED SEARS STORES (continued)

<CAPTION>
SEARS #   STUDIO#             CITY           STATE
- -------   -------    --------------------    -----
<S>        <C>       <C>                      <C>
2825       01M78     KINGSPORT                TN
2826       01N30     BRIDGEPORT               WV
2829       11E53     VICTORVILLE              CA
2835       01E88     LYNCHBURG                VA
2840       11N66     BLOOMINGTON              IL
2844       01Y65     SHELBY                   NC
2845       01M01     ATHENS                   GA
2850       11M23     CHILLICOTHE              OH
2854       01R21     ASHLAND                  KY
2855       01M33     CHARLESTON               SC
2865       01N85     UNION CITY               GA
2872       11N51     SIOUX FALLS              SD
2875       01784     FRANKLIN                 TN
2885       01M69     PORT RICHEY              FL
2888       11R11     CLOVIS                   NM
2895       01R05     ROME                     GA
2902       11Y27     COON RAPIDS              MN
2910       11M11     GALESBURG                IL
2920       11N70     CHAMPAIGN                IL
2922       11M08     MARION                   IL
2930       11N75     MUSKEGAN                 MI
2931       11Y68     MATTOON                  IL
2932       01Y54     ASHTABULA                OH
2933       01Y09     NEW HYDE PARK            NY
2934       01Y51     TAUNTON                  MA
2935       01Z12     STATESVILLE              NC
2940       11ED9     FRANKLIN                 OH
2950       11EL3     OWENSBORO                KY
2960       11EL7     BENTON HARBOR            MI
2963       01R57     WESTMINSTER              MD
2965       01Z14     WILSON                   NC
2980       11R95     CHICAGO                  IL
2985       01R84     CHRISTIANBURG            VA
2990       11N60     ROCKFORD                 IL
3244       01R54     FLUSHING                 NY
</TABLE>







                              50
<PAGE>

 
                          EXHIBIT B

            AUTHORIZED MERCHANDISE AND/OR SERVICES


The following items, merchandise lines and/or services are
authorized for sale by Licensee in the Licensed Business:

     1.  Portrait photography service and photographs

     2.  Passport photography service and photographs

     3.  Portrait-related retail merchandise (e.g., frames,
         mats, albums, greeting cards)

     4.  Portrait-related promotional merchandise for customer
         give-aways

     5.  Digital images (e.g. Portrait Creations(TM), proof
         sheets, portrait restoration)

     6.  Internet archiving services





























                              51
<PAGE>


                         EXHIBIT C

                      SEARS COMMISSION

Licensee shall pay to Sears a commission ("Sears Commission")
which, for each Designated Sears Store, shall be a sum equal to
ten percent (10%) of total annualized net sales for each
Designated Sears Store at which total annualized net sales are
less than $50,000 and fifteen percent (15%) of total annualized
net sales for each Designated Sears Store at which total
annualized net sales are equal to or over $50,000 - retroactive
to the first dollar.  Accounting Centers are to deduct
commission rate at fifteen percent (15%).  Licensee will bill
Sears annually for any excess commissions taken from any
Designated Sears Store with annual net sales of less than
$50,000.



































                              52
<PAGE>


                          EXHIBIT D

                     ALLOCATION OF COSTS

TYPICAL COST ANALYSIS

The Licensed Business shall be built and constructed in
accordance with the plans and specifications prepared and will
include agreed upon standards for the cost of construction.
Items in accordance with the plans and specifications are
listed on a Typical Cost Analysis (TCA) attached as part of
Exhibit D. The TCA is based on the current Annual Edition of
Means Repair & Remodeling Cost Data. Sears and Licensee agree
that this Exhibit D will be updated bi-annually and mutually
agreed upon to reflect subsequent Annual Editions of Means
Repair & Remodeling Cost Data and to reflect modification of
typical designs and modifications. The TCA cost will be
represented as a dollar-cost per square foot ratio. 

FINANCIAL RESPONSIBILITIES

The financial responsibilities and standard costs are described
in the TCA.  Items that are classified as "Sears Costs" (S) on
the TCA, shall be Sears responsibility and items that are
classified as "Licensee Costs" (L/B) shall be Licensee's
responsibility. A cost estimate, known as the Estimated/Actual
Buildout (EAB) may be required to determine the viability or
scope of a project. 

Sears will remit payment for the total cost of all projects
directly to contractors or workmen performing such work and
will invoice Licensee for its share of the expense, at the end
of Sears fiscal year. Sears shall make a settlement adjustment
thirty (30) days after notifying Licensee of the project close
out for the year and all expenses to be charged to Licensee.  

In the event Licensee disputes the settlement adjustment made
by Sears with respect to Change of Location or remodel, it
shall notify Sears and the parties shall have sixty (60) days
from the December end of the month settlement adjustment (which
was made by Sears) to resolve any such dispute.  Any further
adjustment due to either Sears or Licensee relating to such
Change of Location or remodel shall be made pursuant to the end
of the month settlement adjustment following the above
mentioned sixty (60) days. 

Material Charge Backs.  When, due to shortages or delays,
Licensee provides standard construction materials that are
Sears financial responsibility, Licensee will remit payment
directly to the supplier(s) and will invoice Sears for the
expense.  The amount of any such invoice submitted by Licensee
to Sears shall be deducted from the amount payable by
Licensee at the time of Project year close out (Sears Billing).


Punch List Charge Backs.  Provided the conditions set forth
below are met, Licensee shall select and employ the services of
a general contractor to complete any remaining punch list
items:

      (1) Sears General Contractor is no longer on the job
site;







                              53
<PAGE>


      (2) Licensee has issued written punch list to Sears;

      (3) A period of at least 30 days has elapsed for Sears to
complete punch list items;

      (4) Licensee has provided the cost estimates to Sears
prior to scheduling any work and such cost estimates have been
approved by the Quality/Evaluation Manager, Licensed
Businesses; and

      (5) The General Contractor retained by Licensee shall be
bondable and shall meet all applicable licensing, permitting,
insurance and approval requirements established by Sears and/or
the governmental bodies of the jurisdiction in which the
project is located.

Licensee shall remit payment directly to any general contractor
retained by Licensee to complete punch list items and shall
invoice Sears for the aggregate amounts paid to the general
contractor.

The amount of any such invoices submitted to Sears shall be
deducted from the total Licensee cost at the project close out
(i.e. Sears billing).

Change Order Request Procedures.

      Change Orders prior to Licensee installation:
         -   Licensee shall submit a written request for a
             written quotation from Sears for the costs of
             implementing a proposed change order.
         -   Within a reasonable time after receipt of
             Licensee's request, Sears Project Manager shall
             return a written quotation for change order to
             Licensee.
         -   Licensee shall approve and return change order
             amount to Sears for approval.
         -   Sears shall submit approval to Sears Project
             Manager and Licensee within a reasonable time.
         -   The cost of any change orders after the project is
             bid by the contractor shall be borne by the party  
             requesting such change.
      
      Change Orders during Licensee installation:
         -   Licensee shall submit written request for a
             written quotation from Sears for the costs of
             implementing a proposed change order.
         -   Within a reasonable time after receipt of 
             Licensee's request, Sears Project Manager shall
             submit change order cost to Licensee for approval.
         -   Licensee shall approve and return change order     
             amount to Sears for approval. 
         -   Sears shall submit approval to Sears Project
             Manager and Licensee within a reasonable time.
         -   The cost of any change orders after the project is
             bid by the contractor shall be borne by the party  
             requesting such change.
            











                              54
<PAGE>


GENERAL RESPONSIBILITIES

Licensee shall be responsible for all furniture, trade fixtures
(display units, cabinets, and counters), trade equipment
(cameras, lighting units, and computers), Licensee's POS and
peripheral devices (printers, bar-code scanning devices,
electronic signature capture devices) and any other items not
listed on the TCA. 

Sears shall be responsible for all costs associated with
bringing electrical panel and service, air conditioning,
heating and ventilation ducts into the Licensed Business area. 
The expense of purchasing and installing all electrical
fixtures and equipment (including, but not limited to
circuit boxes, dedicated outlets, lighting fixtures and all
necessary electrical connections within the area occupied by
the Licensed Business.  All air conditioning work required by
Licensee shall be designed and installed by Sears.  Licensee
shall provide mechanical drawing identifying the number and
location of supply/return air diffuser required.  This work
shall include, without limitation, connections to supply/return
air lines, duct work, supply and return air diffusers, and any
circuitry/controls required for the operation of said air
conditioning system, and shall be allocated in accordance with
the TCA and further outlined in Exhibit D.  Any responsibility
not provided for in the TCA or Exhibit D shall be negotiated in
good faith by Sears and Licensee.  

Licensee shall be responsible for any additional leasehold
improvements, included, but not limited to electrical wiring,
lighting, air conditioning, heating or ventilation ducts which
Licensee feels are required to change or improve the utility
service to the Licensed Business area to a level that is
greater than the service provided to rest of the Designated
Sears Store.

NEW DEPARTMENT                                           

Licensee's share of the cost will be determined by applying the
TCA to the Usable Space.

For purposes of this Agreement, "Usable Space" means net square
footage of the area dedicated for the operation of the Licensed
Business.  


REMODEL PROJECTS

      Sears Update Projects - Update Projects initiated by
Sears Construction (D/824), budget a fixed cost per square foot
for store remodeling. Sears shall bear all costs of carpeting
and repainting (including removal of existing wallcovering) for
each Update Project. Sears will do nothing beyond the scope of
the Update Project unless requested by Licensee. If Licensee
requests, and Sears agrees, that additional work should be done
within the Licensed Business area, Sears and Licensee agree to
share equally the construction costs related to the Update
Project.  If Sears requests additional work within the Licensed
Business area, the costs shall be allocated as follows: 
      
      (a) If there is a decrease in Usable Space for the
Licensed Business area of 10% or more, the TCA cost factor
shall be applied to the reduced Usable Space, and Sears         
shall pay Licensee the sum of Fifteen Hundred Dollars ($1500);
or




                              55
<PAGE>


      (b) If there is no change, a decrease of less than 10%,
or an increase in Usable Space, the construction costs related
to the Update Project shall be shared equally by Sears and
Licensee. 

      Sears Remodel/Local Projects - If Sears requests or
initiates a Change of Location of a Licensed Business location
that has previously been subject to a Change of Location during
the term of this Agreement, Sears shall bear all construction
costs related to such Change of Location and shall pay Licensee
the sum of Fifteen Hundred Dollars ($1500) for incidental
costs incurred in such a Change of Location. If a Change of
Location results in a(n):
      
            Decrease in Space-- Sears shall bear all
      construction costs related to such Change of Location and
      shall pay Licensee the sum of Fifteen Hundred Dollars
      ($1500.00) for incidental costs incurred in such a Change
      of Location.
                                   or

            Increase in Space-- The Licensee's share of the TCA
      will be applied to only the increase in space (new square
      footage).  The Licensee's share of the TCA will be
      charged to Licensee if space has been requested and
      approved by Licensee. 

      Licensee Remodel/Local Projects - Projects requested by
Licensee and approved by Sears. The Licensee's share of the TCA
will be applied to the total Usable Space assigned to
Licensee.
            
All exceptions to the above will be agreed on prior to the
completion of final plans for construction.  Any changes after
approval of final plans by both parties shall be the
responsibility of the party making the change.

ADDITIONAL CAMERA ROOMS

The construction cost of new camera rooms shall be shared
equally between Sears and Licensee, and the total TCA cost
shall be applied to a standard of 500 square feet.

MAINTENANCE OF FACILITIES

Sears shall be responsible for all costs associated with the
regular maintenance of the physical facility of the Designated
Sears Stores, including electrical service, air conditioning,
heating, ventilation, standard lighting (including standard
light bulbs), ceiling tiles, drywall repair, paint, and carpet.
The cost to replace any of the general construction items due
to age and/or normal wear shall be allocated in accordance with
the TCA. Licensee shall be responsible for all costs associated
with maintaining Licensee's Equipment and Licensee's POS in
good order and repair.














                              56
<PAGE>


<TABLE>
TYPICAL COST ANALYSIS
NEW STORE
PORTRAIT STUDIO (2 CAMERA ROOM) June 1998
GROSS AREA - 1428 SF
<CAPTION>
                                            UNIT
ITEM                         QUANTITY UNIT  COST     TOTAL 
- ---------------------------- -------- ---- -------  -------
<S>                          <C>  <C>      <C>      <C>
S  10'Partitions              220      LF    30.00    6,600
S  Wall insulation              -      SF     0.40        -
S  Doors                        2      EA   700.00    1,400
S  Cabinets, upper and lower    -      LF   175.00        -
S  Vanity                       -      EA   300.00        -
S  Acoustical ceiling        1428      SF     1.50    2,142
S  Ceiling insulation           -      SF     0.60        -
S  Paint walls               3000      SF     0.50    1,500
S  Paint doors                  2      EA   100.00      200
LB Wallcovering               240      SF     1.60      384
LB Carpeting                  182      SY    18.00    3,284
S  Base                       300      LF     1.20      360
LB Shock pad                   24      SY     5.00      122
S  Fire protection           1428      SF     1.50    2,142
S  HVAC ductwork             1428      SF     5.00    7,140
LB 225 amp 120/208 PA           1      EA  1800.00    1,800
S  Light fixtures              10      EA   150.00    1,500
LB Dedicated circuits           8      EA   200.00    1,600
LB Track lighting              70      LF    38.50    2,695
LB Wall washer                  -      EA   150.00        -
LB Light bar                    4      LF    50.00      200
LB Exit lights                  1      EA   150.00      150
LB Light switch                 8      EA   125.00    1,000
LB Duplex outlets              19      EA   108.00    2,052
LB Phone outlet                 4      EA   365.00    1,460
LB Triple duplex recept         2      EA   150.00      300
LB Floor outlets                1      EA   300.00      300
LB Quad outlet                  2      EA   130.00      260
LB Data                         5      EA    50.00      250
S  Cash register                1      EA   536.00      536
S  Baffle                      19      LF    20.00      380
LB Chair rail                 101      LF     5.00      505
LB Architectural services    1428      LS     2.00    2,856
S/LB G.C.O.H. and fee           1      LS  6673.26    6,468
                                                    ------- 
                                                    $49,586
                                                    =======

New Store                         COST/SF             34.72    

Remodel in warehouse space           $/SF             38.97   
Remodel in retail or office 
  space                              $/SF             39.47    
Remodel in existing license
  business (Low to High)             $/SF             19.24   
</TABLE>





                                   57








<PAGE>


<TABLE>
TYPICAL COST ANALYSIS (continued)
NEW STORE
PORTRAIT STUDIO (2 CAMERA ROOM) June 1998
GROSS AREA - 1428 SF
<CAPTION>
ITEM                            SEARS       L.B.
- ----------------------------   -------   ------------
<S>                            <C>        <C>      <C>
S  10' Partitions               6,600          -
S  Wall insulation                  -          -
S  Doors                        1,400          -
S  Cabinets, upper and lower        -          -
S  Vanity                           -          -
S  Acoustical ceiling           2,142          -
S  Ceiling insulation               -          -
S  Paint walls                  1,500          -
S  Paint doors                    200          -
LB Wallcovering                     -        384
LB Carpeting                        -      3,284
S  Base                           360          -
LB Shock pad                        -        122
S  Fire protection              2,142          -
S  HVAC ductwork                7,140          -
LB 225 amp 120/208 PA               -      1,800
S  Light fixtures               1,500          -
LB Dedicated circuits               -      1,600
LB Track lighting                   -      2,695
LB Wall washer                      -          -
LB Light bar                        -        200
LB Exit lights                      -        150
LB Light switch                     -      1,000
LB Duplex outlets                   -      2,052
LB Phone outlet                     -      1,460
LB Triple duplex recept             -        300
LB Floor outlets                    -        300
LB Quad outlet                      -        260
LB Data                             -        250
S  Cash register                  536          -
S  Baffle                         380          -
LB Chair rail                       -         505
LB Architectural services           -       2,856
S/LB G.C.O.H. and fee            6,673          -
                               --------   -------
                               $30,573    $19,219  $49,792
                               ========   =======
New Store                        21.41      13.46

Remodel in warehouse space       23.41      15.71   39.12
Remodel in retail or office 
  space                          23.91      15.71   39.62
Remodel in existing license
  business (Low to High)         22.91      15.71   38.62
</TABLE>












                              58




                                                 EXHIBIT (10.29)






             License Agreement - Sears, Roebuck and Co.
                           (Off-Mall)





































                             27

<PAGE>















                          SEARS, ROEBUCK AND CO.

                            LICENSE AGREEMENT
                                (OFF MALL)












                             CONSUMER PROGRAMS INCORPORATED

                             SEARS PORTRAIT STUDIOS


                             JANUARY 1, 1999
















                              1
<PAGE>


(PAGE NUMBERS REFER TO PAPER DOCUMENT)
<TABLE>
                                TABLE OF CONTENT
<S>                                                         <C>
I.    GRANT OF LICENSE ....................................  4
      1.1  License for Off-Premises Operations ............  4
      1.2  Scope of License/Restrictions ..................  4
      1.3  No Representations .............................  4
II.   USE OF SEARS MARKS ..................................  5
      2.1  License to Use Sears Marks .....................  5
      2.2  Communications with Third Parties ..............  5
      2.3  No Challenge to Marks ..........................  5
      2.4  No Rights to Marks .............................  5
      2.5  Registration of Marks ..........................  5
      2.6  Injunctive Relief ..............................  6
      2.7  Infringing Use .................................  6
      2.8  Limitations ....................................  6
      2.9  Survival .......................................  6
III.  TERM ................................................  7
IV.   FEES ................................................  7
      4.1  Amount .........................................  7
      4.2  Net Sales ......................................  7
      4.3  Gross Sales ....................................  7
V.    OPERATIONAL OBLIGATIONS OF LICENSEE .................  7
      5.1  Performance Standards ..........................  7
      5.2  Business Conduct ...............................  7
      5.3  Customer Adjustment ............................  8
      5.4  Employee Standards .............................  8
      5.5  Licensee's Employees ...........................  8
      5.6  Employee Compensation ..........................  8
      5.7  Compliance with Law ............................  8
      5.8  Payment of Obligations .........................  9
      5.9  Year 2000 Compliance ...........................  9
      5.10 No Sears Obligations ...........................  9
VI.   DESIGNATED LOCATIONS ................................  9
      6.1  Condition of Designated Locations ..............  9
      6.2  Telephone ......................................  9
      6.3  Yellow/White Page Listings ..................... 10
VII.  ADVERTISING ......................................... 10
      7.1  Advertising .................................... 10
      7.2  Publicity ...................................... 10
      7.3  Forms .......................................... 10
VIII. LICENSED BUSINESS EQUIPMENT ......................... 11
      8.1  Licensee's Equipment ........................... 11
      8.2  Licensee's Point of Sale System ................ 11
IX.   TRANSACTIONS AND SETTLEMENT ......................... 11
      9.1  Checks ......................................... 11
      9.2  Credit Sales ................................... 11
      9.3  Settlement ..................................... 12
</TABLE>

                              2
<PAGE>


<TABLE>
                       TABLE OF CONTENT (continued)
<S>                                                         <C>
      9.4  Reports ........................................ 12
      9.5  Audit Rights ................................... 13
      9.6  Underreporting ................................. 13
      9.7  Rights of Recoupment and Setoff ................ 14
X.    CUSTOMER INFORMATION; CONFIDENTIALITY ............... 14
      10.1 Customer Information ........................... 14
      10.2 Confidential Information ....................... 14
XI.   RELATIONSHIP OF PARTIES ............................. 15
XII.  DEFENSE AND INDEMNITY ............................... 15
      12.1 Defense ........................................ 15
      12.2 Indemnity ...................................... 16
XIII. INSURANCE ........................................... 16
      13.1 Types of Insurance ............................. 16
      13.2 No Cancellation Without Notice ................. 17
      13.3 Certificates ................................... 17
      13.4 Expiration/Non-Renewal ......................... 17
XIV.  TERMINATION ......................................... 18
      14.1 Mutual Right of Termination .................... 18
      14.2 Termination of License by Sears With Notice .... 18
      14.3 Termination of License by Sears Without 
             Further Notice ............................... 18
      14.4 Survivability .................................. 19
XV.   ASSIGNMENT AND SUBLICENSING ......................... 19
      15.1 Assignment by Licensee ......................... 19
      15.2 Assignment by Sears ............................ 19
      15.3 Binding Nature ................................. 19
XVI.  MISCELLANEOUS ....................................... 19
      16.1 Cumulative Remedies ............................ 19
      16.2 Severability ................................... 20
      16.3 Governing Law .................................. 20
      16.4 Entire Agreement ............................... 20
      16.5 Headings ....................................... 20
      16.6 Notices ........................................ 20
        EXHIBIT A ......................................... 23  
        EXHIBIT B ......................................... 26
        EXHIBIT C ......................................... 27

</TABLE>










                              3
<PAGE>


                          LICENSE AGREEMENT
                             (OFF MALL)

THIS LICENSE AGREEMENT (hereinafter referred to as "Agreement")
is entered into as of the 1st day of January, 1999, by SEARS,
ROEBUCK AND CO., a New York corporation ("Sears") and CONSUMER
PROGRAMS INCORPORATED, a Missouri corporation, ("Licensee").

      Sears and Licensee hereby agree as follows: 

I.    GRANT OF LICENSE
  
      1.1   License for Off-Premises Operations.

            Sears hereby grants Licensee the non-exclusive
privilege of conducting and operating, and Licensee shall
conduct and operate, pursuant to the terms, provisions and
conditions contained in this Agreement, a licensed business
offering the goods and services listed on Exhibit B ("Licensed
Business"), only at the locations described in Exhibit A or
in Location Riders attached ("Designated Locations(s)").  

      1.2   Scope of License/Restrictions.

            Licensee shall use the Designated Locations only
for the purposes authorized in this Agreement, and shall offer
for sale only those services and merchandise listed on Exhibit
B attached hereto.  Any changes, additions or deletions of
services or merchandise require the prior written approval of
Sears designated Licensing Manager ("Licensing Manager").

      1.3   No Representations.

            Sears makes no promises or representations
whatsoever as to the potential amount of business Licensee can
expect at any time during operation of the Licensed Business. 
Licensee is solely responsible for any expenses it incurs
related to this Agreement, including, but not limited to, any
increase in the number of Licensee's employees or any
expenditures for the Designated Locations or for additional
facilities or equipment. 










                                    4
<PAGE>


II.   USE OF SEARS MARKS

      2.1   License to Use Sears Marks.

            Licensee shall operate the Licensed Business under
the name SEARS PORTRAIT STUDIO.  Licensee shall use the name of
Sears only in connection with the operation of the Licensed
Business and only in a manner described herein or upon prior
written approval by Sears Licensing Manager.  Licensee may use
the name Sears when communicating with customers or potential
customers of the Licensed Business, or to identify the location
of the Licensed Business and in approved advertising.

      2.2   Communications with Third Parties.

            Except in the case of communication permitted by
Section 2.1, or as otherwise specifically approved by Sears,
Licensee shall not use the name of Sears, or any Sears
trademarks, service marks or trade names (the "Mark(s)"),
either orally or in writing, including, but not limited to, use
on any letterhead, checks, business cards, or contracts.  All
communications with persons or entities other than customers or
potential customers of the Licensed Business shall be done
solely in Licensee's own name.

     2.3    No Challenge to Marks.

            Licensee shall not question, contest or challenge,
either during or after the Term of this Agreement, Sears
ownership of the Marks, or Sears ownership in any mailing
lists, credit files or other factual information compiled by
Sears and made available for use by Licensee ("Sears
Information").  Licensee shall claim no right, title or
interest in any Mark or Sears Information, except the right to
use the same pursuant to the terms and conditions of this
Agreement, and shall not register or attempt to register any
Mark.

     2.4    No Rights to Marks. 

            Licensee recognizes and acknowledges that the use
of any Mark or Sears Information shall not confer upon Licensee
any proprietary rights to any Mark or Sears Information.  Upon
expiration or termination of this Agreement, Licensee shall
immediately stop using all Marks and Sears Information, and
shall execute all documents Sears requests in order to confirm
Sears ownership, or to transfer to Sears any rights Licensee
may have acquired from Sears, in any Mark or Sears Information.
Nothing in this Agreement shall be construed to bar Sears,
during or after the Term of this Agreement, from protecting its
right to the exclusive ownership of Sears Information or Marks
against infringement or appropriation by any party or parties,
including Licensee.  

     2.5    Registration of Marks.

            Sears may register in its own name any and all of
the trademarks, service marks or trade names used in operation
of the Licensed Business, except for such trademarks, service 










                                    5
<PAGE>


marks or trade names which are owned or licensed by Licensee
prior to execution of this Agreement, and Licensee's use of
such names and marks shall inure to the benefit of Sears for
such purposes as well as for all other purposes and such marks
shall be included in the term "Marks".  Licensee shall
cooperate in any such registration or application for
registration by Sears.  No name or mark registered in the name
of Licensee or any of Licensee's affiliates and used in
conjunction with the Licensed Business shall be used for any
other purpose without the written consent of Sears.

      2.6   Injunctive Relief. 

            Licensee acknowledges that the Marks and Sears
Information possess a special, unique and extraordinary
character, which makes it difficult to assess the monetary
damage Sears would sustain in the event of unauthorized use. 
Irreparable injury would be caused to Sears by such
unauthorized use, and Licensee agrees that in the event of
breach of this Section II by Licensee there would be no
adequate remedy at law and preliminary or permanent injunctive
relief would be appropriate. 

      2.7   Infringing Use. 

            If Licensee learns of any manufacture or sale by
any third party of products and/or services similar to those
offered by Licensee that would be confusingly similar in
the minds of the public to those sold by Licensee and which
bear or are promoted in association with the Marks or any
names, symbols, emblems, designs or colors which would be
confusingly similar in the minds of the public to the Marks,
Licensee shall promptly notify Sears.  Sears may, at its sole
expense, take such action as it determines, in its sole
discretion, is appropriate.  Licensee shall cooperate and
assist in such protest or legal action at Sears expense.  If
demanded by Sears, Licensee shall join in such protest or
legal action at Sears expense.  Licensee shall not undertake
any protest or legal action on its own behalf without first
securing Sears written permission to do so.  If Sears permits
Licensee to undertake such protest or legal action, such
protest or legal action shall be at Licensee's sole expense. 
Sears shall cooperate and assist Licensee at Licensee's
expense.  For the purposes of this section, expenses shall
include reasonable attorneys' fees.  All recovery in the form
of legal damages or settlement shall belong to the party
bearing the expense of such protest or legal action.

     2.8    Limitations.

            Licensee shall not file suit using Sears name. 
Licensee shall not use the services
of a collection agency or undertake any legal proceeding
against any customer without the
prior written approval of Sears Licensing Manager.

     2.9    Survival.

            The provisions of this Section II shall survive the
expiration or termination of this Agreement.









                              6
<PAGE>


III.  TERM

            The term of this Agreement ("Term") shall be for a
five (5) year period beginning on  January 1, 1999, and ending
at the close of business on  December 31, 2003, unless sooner
terminated under any of the provisions of this Agreement. 

IV.   FEES

      4.1   Amount.

            Licensee shall pay Sears a commission ("Sears
Commission") which is set forth on Exhibit C attached hereto.

      4.2   Net Sales 

            "Net Sales" means Gross Sales from operation of the
Licensed Business, less sales taxes, returns and allowances.

      4.3   Gross Sales.

            "Gross Sales" means all of Licensee's direct or
indirect sales of services and merchandise from the Licensed
Business, including, but not limited to, sales arising out of
referrals, contacts, or recommendations obtained through the
operation of the Licensed Business.

V.    OPERATIONAL OBLIGATIONS OF LICENSEE

      5.1   Performance Standards. 

            Licensee shall provide Sears with copies of its
written procedures and policies establishing minimum standards
of quality, performance and customer service, which shall
be subject to Sears approval, and Licensee shall abide by such
standards at all times.  Licensee shall immediately advise
Sears of any changes in its standards.  Licensee shall
operate the Licensed Business in a courteous and efficient
manner and shall present a neat, business like appearance at
the Designated Locations, including adherence by Licensees'
employees to a reasonable dress code.  

      5.2   Business Conduct.

            Licensee shall operate the Licensed Business in an
honest and ethical manner at all times.  





                              7
<PAGE>


     5.3    Customer Adjustment.

            All of the work and services performed by Licensee
in connection with the Licensed Business shall be of a high
standard of workmanship, and all of the merchandise sold in the
Licensed Business shall be of high quality.  Licensee shall at
all times maintain a general policy of "Satisfaction
Guaranteed" to customers and shall adjust all complaints
of and controversies with customers arising out of the
operation of the Licensed Business.  In any case in which an
adjustment is unsatisfactory to the customer, Sears shall have
the right, at Licensee's expense, to make such further
adjustment as Sears deems necessary under the circumstances,
and any adjustment made by Sears shall be conclusive and
binding upon Licensee.  Sears may deduct the amounts of any
such adjustments from the sales receipts held by Sears as
described in Section 9.3.  Licensee shall maintain files
pertaining to customer complaints and their adjustment and make
such files available to Sears.

      5.4   Employee Standards.

            The Licensed Business shall be operated solely by
Licensee's employees, and not by independent contractors,
sub-contractors, sub-licensees or by any other such
arrangement.

      5.5   Licensee's Employees.

            Licensee has no authority to employ persons on
behalf of Sears and no employees of Licensee shall be deemed to
be employees or agents of Sears.  Licensee has sole and
exclusive control over its labor and employee relations
policies, and its policies relating to wages, hours, working
conditions, or conditions of its employees.  Licensee has the
sole and exclusive right to hire, transfer, suspend, lay off,
recall, promote, assign, discipline, adjust grievances and
discharge its employees.

      5.6   Employee Compensation. 

            Licensee is solely responsible for paying, all
salaries and other compensations of its employees and Licensee
shall make all necessary salary deductions and withholdings
from its employees' compensation.  Licensee is solely
responsible for paying any and all contributions, taxes and
assessments and all other requirements of the Federal Social
Security, Federal and state unemployment compensation and
Federal, state and local withholding of income tax laws on all
salary and other compensation of its employees.

     5.7    Compliance with Law.

            Licensee shall, at its expense, obtain all permits
and licenses which may be required under any applicable
Federal, state, or local law, ordinance, rule or regulation by
virtue of any act performed in connection with the operation of
the Licensed Business.  Licensee shall comply fully with all
applicable Federal, state and local laws, ordinances,
rules and regulations, including, but not limited to, all rules
and regulations of the Federal Trade Commission.  In addition,
Licensee represents and warrants that Licensee and all
subcontractors and agents 






                              8
<PAGE>


involved in the production or delivery of the merchandise to be
sold in connection with the Licensed Business shall strictly
adhere to all applicable laws, regulations, and prohibitions of
the United States and all country(ies) in which such
merchandise is produced or delivered with respect to the
operation of their production facilities and their other
businesses and labor practices, including without limitation,
laws, regulations and prohibitions governing the working
conditions, wages and minimum age of the work force.  Licensee
further represents and warrants that such merchandise shall not
be produced or manufactured, in whole or in part, by convict or
forced labor.

      5.8   Payment of Obligations.

            Licensee shall, at its expense, pay and discharge
all license fees, business, use, sales, gross receipts, income,
property or other applicable taxes or assessments which may
be charged or levied by reason of any act performed in
connection with the operation of the Licensed Business,
excluding, however, all taxes and assessments applicable to
Sears income from Sears Commission or applicable to Sears
property. 

      5.9   Year 2000 Compliance.

            Licensee represents and warrants that its point of
sale system utilizes and includes four digit year elements
(e.g. 1999, 2000, etc.)  and that the use, entry or creation of
dates before, on or after January 1, 2000 will neither cause
failure nor produce incorrect results in the transmission of
data to Sears settlement system, nor cause interruption to or
disruption of the Licensed Business.

      5.10  No Sears Obligations.

            Licensee shall not make purchases or incur any
obligation or expense of any kind in the name of Sears.  Prior
to any purchases involving the Licensed Business, Licensee
shall inform its vendors that Sears in not responsible for any
obligations incurred by Licensee.

VI.   DESIGNATED LOCATIONS

      6.1   Condition of Designated Locations. 

            Licensee shall, at its expense, keep the Designated
Locations in a thoroughly clean and neat condition and shall
maintain Licensee's Equipment in good order and repair.  

      6.2   Telephone.

            All telephone numbers used in connection with the
Licensed Business shall be separate from phone numbers used by
Licensee in its other business operations and such numbers
shall be deemed to be the property of Sears.  Upon expiration
or termination of this Agreement, Licensee shall immediately
cease to use such numbers and shall transfer such 











                              9
<PAGE>


numbers to Sears or to any party Sears designates, and Licensee
shall immediately notify the Telephone Company of any such
transfer. 

      6.3   Yellow/White Page Listings.

            All white and yellow page telephone listings for
the Licensed Business shall be approved by Sears prior to
placement; provided, however, approval is not required for
listings consisting only of the Licensed Business name and
address as authorized in Section 2.1. 

VII.  ADVERTISING

      7.1   Advertising.

            Licensee shall advertise and actively promote the
Licensed Business.  Licensee shall at all times adhere to Sears
Licensed Business Marketing Manual as provided to Licensee and
updated from time to time ("Marketing Manual").  Prior to use
in connection with the Licensed Business, Licensee shall submit
to Sears Marketing Manager, Licensed Businesses, or his
designee any and all of the following materials containing,
using or referring to the Sears Marks:, (a) all signs and
advertising copy (including, but not limited to, sales
brochures, telemarketing scripts, newspaper advertisements,
radio and television commercials), and (b) all sales
promotional plans and devices containing the Sears Marks. 
Licensee shall not use any such advertising material or sales
promotional plan or device containing the Sears Marks without
the prior written approval of Sears Marketing Manager. 
Sears has the right, in its sole discretion, to disapprove or
require modification of any or all such advertising forms and
other materials.  Licensee shall not engage in any Internet
advertising without the prior written consent of Sears
Marketing Manager.  Sears shall have the right to audit
Licensee's advertising materials and practices to determine
Licensee's compliance with this Agreement, including but not
limited to compliance with all laws.

      7.2   Publicity.

            Licensee shall not issue any publicity or press
release regarding its contractual relations with Sears or
regarding the Licensed Business, and shall refrain from making
any reference to this Agreement or to Sears in any prospectus,
annual report or other filing required by Federal or state law,
or in the solicitation of business, without obtaining Sears
prior written approval of such action from Sears Licensing
Manager and Sears Public Relations Manager.  Licensee shall at
all times adhere to Sears written policies regarding
interaction with the media as contained in the Marketing
Manual.

    7.3    Forms.

           Prior to use in connection with the Licensed
Business, Licensee shall submit all customer contract forms,
guarantee certificates and other forms and materials to Sears
Licensing Manager for approval. 









                              10
<PAGE>


VIII. LICENSED BUSINESS EQUIPMENT

      8.1   Licensee's Equipment.

            Entirely at its own expense, Licensee shall install
furniture, fixtures and equipment as necessary for the
efficient operation of the Licensed Business ("Licensee's
Equipment").  

      8.2   Licensee's Point of Sale System.

            At its own expense, Licensee shall furnish a point
of sale system and peripheral devices, including, but not
limited to printers, bar-code scanning devices, and electronic
signature capture devices ("Licensee's POS"), and Licensee
shall be responsible for all installation charges, phone line
charges and data line charges for such system. Licensee's
POS shall have the capability of processing Sears Card and any
other credit cards Sears may accept from time to time.
Licensee's POS shall have the capability of transmitting
sales data to the Sears off-premise settlement system, as
described in section 9.3. 

IX.   TRANSACTIONS AND SETTLEMENT

      9.1   Checks.

            All checks or money orders which Licensee accepts
from customers shall be made payable to Sears, Sears, Roebuck
and Co. or Sears Portrait Studio. Any and all losses which may
be sustained by reason of nonpayment of any checks upon
presentment shall be borne by Licensee, and Sears shall have no
liability with respect to such checks.  Licensee may establish
a bank account in the name Consumer Programs Incorporated d/b/a
Sears Portrait Studio or CPI Images LLC d/b/a Sears Portrait
Studio, solely for clearing customer checks. In no event shall
Licensee have or obtain check blanks in such name. 

      9.2   Credit Sales. 

            With the approval of the Credit Central designated
by Sears, sales may be made by Licensee on such of Sears
regularly established credit plans as may be first approved by
such Credit Central.  The approval of such Credit Central is
required for each individual credit sale, and approval shall be
granted in the sole discretion of the Credit Central.  No
part of the finance charge which may be earned by Sears in
connection with any credit sale shall be payable to or credited
in any way to Licensee.  All losses sustained by Sears as a
result of non-payment of a Sears credit account shall be borne
by Sears, provided that Licensee has complied with Sears credit
policies and procedures.  Except for non-payment of a Sears
credit account, Sears shall have no liability whatsoever to
Licensee for Sears failure to properly accept or reject a
customer's charge. Licensee shall accept Sears Card
Bonus Club Bonus Certificates.  Sears shall 













                              11
<PAGE>


reimburse Licensee for such bonus certificates provided
Licensee has followed prescribed procedures. 

Licensee agrees to accept third party credit cards as
designated by Sears from time to time, and Licensee is 
responsible for the payment of any applicable discount fee or
merchant's fee for such third party credit cards. Licensee may
not distribute or solicit any customer applications for any
third party credit cards in the Licensed Business.

Licensee shall comply with all provisions of Federal and state
laws governing credit sales, and their solicitation, including
but not limited to provisions dealing with disclosures to
customers and finance charges.  Licensee shall not modify, in
any way, the terms and conditions of Sears credit plans.

      9.3   Settlement.

            Licensee will submit the total dollar amount of
transactions, including sales taxes, through the Sears
settlement system.  Sears Credit Card and third party credit
card transactions will be entered into the Sears settlement
system as they occur.  Cash transactions may be entered once
daily as a single cash transaction. 

A settlement between the parties shall be made at the end of
each Sears fiscal month for all transactions of Licensee during
such period, in accordance with Sears customary accounting
procedures.  Such settlement will be done through the Sears
Accounting Center designated by Sears. Sears will advance
Licensee ninety-two and one-half percent (92 1/2%)
of Net Sales weekly.  Such advances shall be deducted and
reconciled in the next regular settlement.  All settlements and
advances shall be made by electronic funds transfer
(EFT) to a bank account designated by Licensee. Sears will pay
the transaction fees for any processing service with whom Sears
has an agreement to provide access for the Sears off-premise
settlement system to the appropriate Sears credit system.

Licensee shall reimburse Sears at each settlement for all
invoiced expenses, including any advertising expense, incurred
by Sears at Licensee's request, outstanding at the time of
such settlement.  If Sears is not reimbursed at such
settlement, then Sears shall have the right, but not the
obligation, to retain out of Licensee's sales receipts the
amount of such expenses with interest, if any, due Sears.

     9.4   Reports.

           If requested by Sears, Licensee shall provide to
Sears reports of sales and income and Sears commissions paid in
the manner and form prescribed by Sears, together with any
other information Sears may require for its records or auditing
purposes.  If requested by Sears, Licensee shall promptly
submit its financial report to Sears after the close of
Licensee's fiscal year.  Such report shall be certified by an
accountant or by an officer of Licensee in the event that no
audit is performed.  Such report shall include, but shall not
be limited to, Licensee's profit and loss statement for such
fiscal year and balance sheet at the end of such fiscal year,
and shall be prepared in accordance with generally accepted
accounting principles.  If Licensee is a 







                              12
<PAGE>


publicly held corporation, this requirement may be fulfilled by
submission of Licensee's Annual Report on Form 10-K.  Sears
shall not disclose any such information that is not available
to the public to any third parties without Licensee's prior
consent.

      9.5   Audit Rights. 

            Licensee shall keep and maintain books and records
that accurately reflect the sales made by Licensee under this
Agreement and the expenses that Licensee incurs in
performing under this Agreement.  Sears shall have the right at
any reasonable time to review and audit the books and records
of Licensee regarding this Agreement.  Such books and records
shall be kept and maintained according to generally accepted
accounting
principles.

      9.6   Underreporting. 

            If an audit reveals that sales were under-reported
at any Licensed Business location being audited, by more than
five percent (5%) of the total sales which were actually
reported by such location, then the cost of such audit shall be
charged to such Licensed Business location.  If a sampling of
Licensee's records at a Licensed Business location, using
standard audit practices, reveals that sales have been
under-reported by more than five percent (5%) of the total
sales which were actually reported by such Licensed Business
location, then such Licensed Business location shall at its
option, (a) pay Sears for all under-reported sales for each
year audited by annualizing the rate by which sales were
under-reported in the audit sample plus an administrative fee
which shall be calculated by multiplying the annualized
under-reported commissions by the percent of under-reported
sales; or (b) pay the actual amount of any under-reported sales
based on a complete audit of the books and records (at
Licensee's expense) relating to such Licensed Business
location, including a comprehensive audit of all such books and
records for the then-current year and if Sears so elects, a
comprehensive audit (at Licensee's expense) of prior years plus
an administrative fee which shall be calculated by multiplying
the audited annual under-reported commission by the percent of
under-reported sales.  Each audited location shall be subject
to another audit (at Licensee's expense) one (1) year after the
initial audit.  If this audit reveals that sales were again
under-reported by more than five percent (5%), Licensee shall
pay Sears for these sales as per the above except that, due to
the increased expenses incurred by Sears in continued
monitoring of the Licensed Business, the administrative fee
shall be doubled.

All under-reported sales equal to or less than five percent
(5%) of total sales actually reported by such Licensed Business
location, shall be reimbursed to Sears, as appropriate,
based on the actual amounts of such under-reports.

Sears, at its sole option, may also charge interest on all
under-reported sales at the rate of prime (as published in the
Wall Street Journal as of the date of the completion of the
audit) plus one percent (1%).  Licensee, at its expense, shall
develop and implement a program to conduct internal audits of
the Licensed Business to verify accuracy of sales and
commissions.  





                              13
<PAGE>


      9.7   Rights of Recoupment and Setoff.

            Sears shall have the right to reduce, withhold or
set-off against any payment due Licensee hereunder any
liability or obligation which Licensee may have to Sears.  Any
Licensee liabilities or obligations which remain outstanding
after any exercise of Sears right of set-off shall be paid by
Licensee promptly upon demand by Sears.  Sears rights
under this Section are cumulative, shall be in addition to all
other rights, remedies available at law or in equity, and shall
survive the expiration or termination of this Agreement.  

X.    CUSTOMER INFORMATION; CONFIDENTIALITY

      10.1  Customer Information. 

            The Sears Information and any customer list
developed by Licensee, its employees or agents from the
operation of, or from records generated as a result of the
operation of the Licensed Business (collectively, the "Customer
Information"), are deemed exclusively owned by Sears.  Licensee
shall not use, permit use, disclose or permit disclosure of
such Customer Information for any purpose except the
performance of this Agreement.  Licensee shall at all times
maintain any such Customer Information, including lists,
physically separate and distinct from any customer information
Licensee may maintain that is unrelated to the Licensed
Business.  Licensee shall not reproduce, release or in any way
make available or furnish, either directly or indirectly, to
any person, firm, corporation, association or organization at
any time, any such Customer Information which will or may 
be used to solicit sales or business from such customers,
including but not limited to the type of sales or business
covered by this License Agreement.  Upon written request by
Sears during the Term and on expiration or termination of this
Agreement for any reason, Licensee shall immediately deliver
all copies of lists of customers and copies of all other
such Customer Information to Sears; and Licensee, its officers,
employees, successors and assigns, shall not use any such
Customer Information to solicit any of such customers. 
Licensee shall protect all such Customer Information from
destruction, loss or theft during the term of this Agreement,
and until all copies of customer lists and copies of all other
Customer Information are turned over to Sears.  Licensee
acknowledges that there is no adequate remedy at law for
violation by Licensee of this Section X and, in case of breach
of this Section X, preliminary or permanent injunctive relief
would be appropriate.

     10.2  Confidential Information.

           Information furnished by Sears to Licensee or which
becomes known to Licensee through Licensee's operation of the
Licensed Business or Licensee's relationship with Sears
is confidential and proprietary to Sears (collectively, the
"Confidential Information").  All such Confidential Information
shall be held in utmost confidence by Licensee.  All
Confidential Information, including, but not limited to,
information regarding Sears stores, and any other information
not specifically designated by Sears for release to the public
that may come into the possession of Licensee during the Term
of this Agreement shall be delivered to the appropriate







                              14
<PAGE>


Licensing Manager at Sears upon request by Sears, and
Licensee shall not make or retain copies or portions of the
Confidential Information.

The terms and content of this Agreement, including but not
limited to, exhibits attached hereto, and any other agreements
entered into pursuant to this Agreement shall at all times
remain confidential and shall not be revealed to any third
party by Licensee without the prior written consent of Sears
except to the extent (a) permitted by this Agreement, (b)
required by law or any court, or (c) made to a court or
mediator in connection with a dispute between the parties.  

The provisions of this Section X shall survive the expiration
or termination of this Agreement.

XI.   RELATIONSHIP OF PARTIES

            Licensee is an independent contractor.  Nothing
contained in or done pursuant to this Agreement shall be
construed as creating a partnership, agency or joint venture;
and neither party shall become bound by any representation, act
or omission of the other party. 

XII.  DEFENSE AND INDEMNITY

      12.1  Defense. 

            Licensee shall defend all allegations asserted in
any claim, action, lawsuit or proceeding (even though such
allegations may be false, fraudulent or groundless) against
Sears, its affiliates and subsidiaries, and/or Sears
subsidiaries or affiliates, directors, officers, employees,
agents, independent contractors, parents, subsidiaries and
affiliates which contains any allegations of liability actually
or allegedly resulting from or connected with the operation of
the Licensed Business (including, without limitation of the
foregoing, goods sold, work done, services rendered, or
products utilized in the Licensed Business, lack of repair in
or about the area occupied by the Licensed Business, operations
of or defect in any machinery, motor vehicles, or equipment
used in connection with the Licensed Business, or located in or
about the Licensed Business area; or arising out of any
actual or alleged infringement of any patent or claim of
patent, copyright or non-Sears trademark, service mark, or
trade name); or from the omission or commission of any act,
lawful or unlawful, by Licensee or its directors, officers,
employees, agents or independent contractors, whether or not
such act is within the scope of the authority or employment of
such persons.  Licensee shall use counsel satisfactory to Sears
in defense of such allegations.  Sears may, at its election,
take control of the defense and investigation of any
claims, may employ and engage attorneys of its own choice to
manage and defend such claims, at Licensee's cost, risk and
expense, provided that Sears and its counsel shall proceed with
diligence and good faith with respect thereto.  The provisions
of this Section shall survive the expiration or termination of
this Agreement.











                              15
<PAGE>


      12.2  Indemnity.

            Licensee shall hold harmless and indemnify Sears
and Sears directors, officers, employees, agents, independent
contractors, parents, subsidiaries and affiliates from and
against any and all claims, demands, actions, lawsuits,
proceedings, liabilities, losses, costs and expenses
(including, without limitation, fees and disbursements of
counsel incurred by Sears in any claim, demand, lawsuit, or
proceeding between Licensee and Sears or between Sears and any
third party or otherwise), actually or allegedly resulting from
or connected with the operation of the Licensed Business
(including, without limitation of the foregoing, goods sold,
work done, services rendered, or products utilized in the
Licensed Business, lack of repair in or about the area occupied
by the Licensed Business, operation of or defects in any
machinery, motor vehicles, or equipment used in connection with
the Licensed Business, or located in or about the Licensed
Business area; or arising out of any actual or alleged
infringement of any patent or claim of patent, copyright or
non-Sears trademark, service mark, or trade name); or from the
omission or commission of any act, lawful or unlawful, by
Licensee or its directors, officers, employees, agents or
independent contractors, whether or not such act is within the
scope of the authority or employment of such persons.  The
provisions of this Section shall not apply to the extent any
injury or damage is caused solely by Sears negligence.  The 
provisions of this Section shall survive the expiration or
termination of the Agreement.  

XIII. INSURANCE

      13.1  Types of Insurance. 

            Licensee shall, at its sole expense, obtain and
maintain during the Term of this Agreement the following
policies of insurance from companies having a rating of at
least A-VII or better in the current Best's Insurance Reports
published by A.M. Best Company and adequate to fully protect
Sears as well as Licensee from and against all expenses,
claims, actions, liabilities and losses related to the subjects
covered by the policies of insurance below:

            (a) Worker's Compensation insurance covering all
costs, benefits and liabilities under Workers Compensation and
similar laws which may accrue in favor of any person employed
by Licensee for all states in which Licensee operates, and
Employer's Liability insurance with limits of liability of at
least $100,000 per accident or disease and $500,000 aggregate
by disease.  Such insurance shall contain a waiver of
subrogation in favor of Sears.  Limits of liability
requirements for Employer's Liability may be satisfied by a
combination of Employer's Liability and Umbrella Excess
Liability policies.

            (b) Commercial General Liability insurance,
including but not limited to, premises/operations liability,
contractual liability, personal and advertising injury
liability, and products and completed operations liability,
with limits of at least $1,000,000 for bodily injury and
property damage combined.  Sears shall be named as an
additional insured.  Limits of liability requirements may be
satisfied by a combination of Commercial General Liability and
Umbrella Excess Liability policies. 





                              16
<PAGE>


            (c) Motor Vehicle Liability insurance, for owned,
non-owned and hired motor vehicles used in connection with the
Licensed Business, with limits of at least $1,000,000 for
bodily injury and property damage combined.  If only private
passenger vehicles are owned or shall be used in conjunction
with this Agreement, $500,000 combined single limit of
liability is acceptable.  If no vehicles are owned or leased by
Licensee, the Commercial General Liability insurance shall be
extended to provide insurance for non-owned and hired motor
vehicles.  Limits of liability requirements may be satisfied by
a combination of Motor Vehicle Liability and Umbrella Excess
Liability policies.

            (d) "All Risk" Property insurance upon all building
improvements and supplies on the premises, including those
perils generally covered on a "Cause of Loss - Special Form",
including fire, extended coverage, windstorm, vandalism,
malicious mischief, sprinkler leakage, water damage, accidental
collapse, in an amount equal to at least 90% of the full
replacement cost, with a coverage extension for increased cost
of construction, including a waiver of subrogation in favor of
Sears. 

            (e) Fidelity insurance with limits of liability of
at least $50,000.

      13.2  No Cancellation Without Notice. 

            Licensee's policies of insurance shall expressly
provide that they shall not be subject to material change or
cancellation without at least thirty (30) days' prior written
notice to Sears Certificate Management Services, c/o Near North
Technology Services, P.O. Box 811310, Chicago, Illinois
60681-1310, or other address of which Licensee is notified.

      13.3  Certificates. 

            Licensee shall furnish Sears with certificates of
insurance or, at Sears request, copies of policies, prior to
execution of this Agreement and upon each policy renewal
during the Term of this Agreement.  If Licensee does not
provide Sears with such certificates of insurance or, in Sears
opinion, such policies do not afford adequate protection for
Sears, Sears shall so advise Licensee, and if Licensee does not
furnish evidence of acceptable coverage within five (5) days,
Sears shall have the right to immediately terminate this
Agreement upon written notice to Licensee.

     13.4  Expiration/Non-Renewal. 

          If Licensee's policies of insurance expire or are
canceled during the Term of this Agreement or are materially
modified, Licensee shall promptly notify Sears of such
expiration, cancellation or material modification.  If such
policies of insurance are materially modified such that, in
Sears opinion, such policies do not afford adequate
protection to Sears, Sears shall so advise Licensee.  If
Licensee does not furnish evidence of acceptable replacement
coverage within five (5) days after the expiration or
cancellation of coverage or the notification from Sears that
modified policies are not sufficient, Sears shall have the
right, at its option, to immediately terminate this Agreement
upon written notice to Licensee.






                              17
<PAGE>


Any approval by Sears of any of Licensee's insurance policies
shall not relieve Licensee of any responsibility under this
Agreement, including liability for claims in excess of
described limits. 

XIV.  TERMINATION

      14.1  Mutual Right of Termination.

            Either party may terminate this Agreement, or any
location, without cause, without penalty, and without liability
for any damages as a result of such termination, at any time
hereafter by giving the other party at least ninety (90) days'
prior written notice.  The notice shall specify the termination
date.

      14.2  Termination of License by Sears With Notice.

            This Agreement shall terminate effective upon
delivery of notice of termination to Licensee if Licensee, or
its owner(s):  (a)  abandons or fails to actively operate the
License Business; (b) surrenders or transfers control of the
Licensed Business without Sears prior written consent; (c) has
made any material misrepresentation or omission in its
application to Sears; (d) is convicted of or pleads no contest
to a felony, or engages in any conduct that is likely to
adversely affect the reputation of Licensee, the Licensed
Business or Sears; (e) makes any unauthorized use, duplication
or disclosure of the Confidential Information or Customer
Information;  (f) fails to secure and maintain appropriate
insurance coverage as set forth in Section XIII; (g) a petition
is filed either by or against Licensee in any bankruptcy or
insolvency proceeding, or if any property of Licensee passes
into the hands of any receiver, assignee, officer of the law or
creditor; (h) materially misuses or makes an unauthorized use
of any Sears Mark; or (i) is in default under either of the
License Agreements, entered into concurrently herewith by
Licensee and Sears, for operation of the Licensed Business in
Sears full-line retail stores in the United States and Puerto
Rico.

      14.3  Termination of License by Sears Without Further
Notice.

            This Agreement shall terminate without further
action by Sears or notice to Licensee if Licensee or its
owners(s):

            (a) fails to make payment of any Sears Commissions
or any other amounts due Sears, and does not correct such
failure within ten (10) days after written notice of such
failure is delivered to Licensee; or

            (b) fails to comply with any other provision of
this Agreement and does not correct such failure within thirty
(30) days after written notice of such failure to comply is
delivered to Licensee.












                              18
<PAGE>


      14.4  Survivability.

            No termination of this Agreement, by expiration of
time or otherwise, shall relieve the parties of obligations
arising before expiration or termination or arising upon or
after expiration or termination of this Agreement.

XV.   ASSIGNMENT AND SUBLICENSING

      15.1  Assignment by Licensee. 

            Notwithstanding any other provision contained in
this Agreement, this Agreement is not transferable by Licensee
in whole or in part without Sears prior written consent and
Licensee shall not sub-license the license granted herein to
any person or entity.  Any transfer or attempt to transfer by
Licensee whether expressly or by operation of law, and without
Sears prior written consent, shall, at the option of Sears,
without notice, immediately terminate this Agreement.  The sale
of Licensee's business or any other transaction (including
sales of stock) which shifts the rights or liabilities of
Licensee to another controlling interest shall be deemed such a
prohibited transfer.

      15.2  Assignment by Sears.

            This Agreement is fully transferable by Sears and
shall inure to the benefit of any transferee or other legal
successor to Sears interest herein.

      15.3  Binding Nature. 

            The provisions of this Agreement shall be binding
upon Licensee and upon Licensee's successors and assigns and
shall be binding upon and inure to the benefit of Sears, its
successors and assigns.

XVI.  MISCELLANEOUS

      16.1  Cumulative Remedies.

            The remedies provided in this Agreement are
cumulative, and shall not affect in any manner any other
remedies that either party may have for any default or breach
by the other party.  The exercise of any right or remedy shall
not constitute a waiver of any other right or remedy under this
Agreement or provided by law or equity.  No waiver of any such
right or remedy shall be implied from failure to enforce any
such right or remedy other than that to which the waiver is
applicable, and only for that occurrence.

                              19
<PAGE>


      16.2  Severability.

            If any provision in this Agreement is held to be
invalid, illegal or unenforceable by a court of competent
jurisdiction, such invalidity, illegality or unenforceability
shall not affect any other provision of this Agreement, and
this Agreement shall be construed as if such invalid, illegal
or unenforceable provision had never been included.

      16.3  Governing Law.

            This Agreement shall be interpreted and governed by 
the internal substantive laws of the State of Illinois, without
regard to its conflict of law principles.  This Agreement shall
not be effective until it has been received and executed by
Sears in Hoffman Estates, Illinois.  The federal and/or state
courts of Illinois shall have personal and subject matter
jurisdiction over, and the parties each hereby submit to the
venue of such courts with respect to, any dispute arising
pursuant to this Agreement, and all objections to such
jurisdiction and venue and hereby waived.

      16.4  Entire Agreement.

            This Agreement sets forth the entire agreement and
understanding between the parties with respect to the Licensed
Business.  This Agreement shall not be supplemented, modified
or amended except by a written instrument signed by duly
authorized representatives of Licensee and Sears, and no person
has or shall have the authority to supplement, modify or amend
this Agreement in any other manner.  This Agreement shall
be effective when signed by Sears.

      16.5  Headings.

            The paragraph titles in this Agreement are for the
mere convenience of the parties, and shall not be considered in
any construction or interpretation of this Agreement. 

      16.6  Notices.

            All notices provided for or which may be given in
connection with this Agreement shall be in writing and given by
personal delivery, certified mail with postage prepaid and
return receipt requested or its equivalent, such as private
express courier, or by facsimile transmission (with a
confirmation copy sent by regular mail).  Notices given by
Licensee to Sears shall be addressed to: 

            SEARS, ROEBUCK AND CO.
            Attention:  Licensing Manager,
            Licensed Businesses,
            Department 725   E3-378B
            3333 Beverly Road
            Hoffman Estates, Illinois  60179














                                    20
<PAGE>


Notices given by Sears to Licensee shall be addressed to: 


            CONSUMER PROGRAMS INCORPORATED
            Attention: Senior Vice President of Administration
            1706 Washington Avenue
            St. Louis, Missouri 63103


Notices if so sent by mail shall be deemed to have been given
when deposited in the mail or with the private courier.  All
changes of address must be communicated to the other party in
writing.






































                                    21
<PAGE>


IN WITNESS WHEREOF, the parties have executed this Agreement or
caused this Agreement to be executed on their behalf by duly
authorized officers or representatives.



                          SEARS, ROEBUCK AND CO.

                          By:  /s/ Ken E. Hux
                               -------------------------------  
                          Its: Vice President and General
                               Manager, Licensed Businesses 



                          LICENSEE

                          By:  /s/ Alyn V. Essman
                               -------------------------------
                          Its: Chairman and Chief Executive
                               Officer































<PAGE>


<TABLE>
EXHIBIT A.   DESIGNATED LOCATIONS
<CAPTION>
STUDIO 
  #         MALL NAME        ADDRESS         CITY       ST  ZIP
- -----  ----------------  ---------------- ----------   ---- ---
<S>    <C>               <C>              <C>          <C>  <C>
02K02  LAUREL CENTER     14762 BALT WASH  LAUREL       MD   20707
                                 BLVD     
02K10  EASTLAND MALL     SUITE A 23A      TULSA        OK   74134
02K11  LOCKPORT MALL     SPACE 111        LOCKPORT     NY   14095
02K13  SOUTH MALL        ROOM 709         ALLENTOWN    PA   18103
02K27  LAUREL MALL       SPACE 29A        HAZELTON     PA   18201
02K42  CHELTENHAM SQUARE SPACE 360        PHILADELPHIA PA   19150
02K43  YODER PLAZA       SUITE B          NEWPORTNEWS  VA   23602
02K44  HARFORD MALL      SPACE H-15       BEL AIR      MD   21014
02K46  NORTHTOWN MALL    SPACE E7         SPRINGFIELD  MO   65803
02KA1  NORTHWAY S/C      3717 N 16TH ST   ORANGE       TX   77632
02KA2  CARLISLE PLAZA    472 CARLISLE     CARLISLE     PA   17013
         MALL              PLAZA MALL
02KA3  PRINCE GEORGE     SPACE 1444       HYATTSVILLE  MD   20782
         PLAZA
02KB1  VALLEY MALL       SPACE 600        HARRISONBURG VA   22801
02KB5  THE PLAZA         SPACE 868        NEW ORLEANS  LA   70127
02KD4  BRISTOL COMMONS   SPACE J          BRISTOL      CT   06010
02KD7  GANSETT S/C       SPACES 84 & 86   E.PROVIDENCE RI   02916
02KD9  PARKWAY CENTER    1165 MCKINNEY    PITTSBURGH   PA   15220
         MALL
02KE6  IMPERIAL PLAZA    SUITES A4 & A5   PHILADELPHIA PA   19134
         S/C
02KE7  HERNDON CENTER    414 ELDEN STREET HERNDON      VA   22070
02KF1  MEADOWBROOK       SPACE 10         FREEPORT     NY   11520
         COMMONS
02KF3  SUNVET MALL       5801 SUNRISE HWY HOLBROOK     NY   11741
02KF5  RIVERTOWNE        #48              OXON HILL    MD   20745
         COMMONS
02KF6  WHITMAN PLAZA     500 WEST OREGON  PHILADELPHIA PA   19148
                          AVENUE
02KG6  CONCOURSE PLAZA   SUITE 72         BRONX        NY   10451
02KG7  SHERIDAN PLAZA    5121 SHERIDAN ST HOLLYWOOD    FL   33021
02KH2  K-MART SHOPPING   SPACE #3         HAMILTON     NJ   08610
         PLAZA
02KH3  SAWMILL SQUARE    SPACE  E9        LAUREL       MS   39440
         S/C
12428  MAPLE HILLS MALL  5130 W MAIN ST   KALAMAZOO    MI   49009

</TABLE>

                                        23



<PAGE>


<TABLE>

EXHIBIT A.   DESIGNATED LOCATIONS (continued)

<CAPTION>

STUDIO 
  #         MALL NAME        ADDRESS         CITY       ST  ZIP
- -----  ----------------  ---------------- ----------   ---- ---
<S>    <C>               <C>              <C>          <C>  <C>

12433  LAKEHURST MALL    SPACE C2L        WAUKEGAN     IL   60085
12436  EVERGREEN SQUARE  SPACE 15         PEORIA       IL   61614
         S/C
12446  ROGERS PLAZA      28 & MICHAEL     WYOMING      MI   49509
                           STREETS SW
12D47  WESTLAND MALL     SPACE 222        W BURLINGTON IA   52655
12D49  SOUTH COUNTY      SP 80 S.LIND-    ST LOUIS     MO   63129
                           BERGH/I-270
12K04  METRO NORTH MALL  400 NORTHWEST    KANSAS CITY  MO   64155
                           BARRY RD
12K06  WONDERLAND MALL   29655 PLYMOUTH   LIVONIA      MI   48150
                           RD
12K12  SOUTHWYCK MALL    SPACE 825        TOLEDO       OH   43614
12K16  SIERRA VISTA S/C  SPACE C58        CLOVIS       CA   93612
12K24  LAKEWOOD MALL     SPACE 108A       LAKEWOOD CTR WA   98499
         SPACE
12K26  PERU MALL         B 20             PERU         IL   61354
12K29  NORTH COUNTY      10859 W          FERGUSON     MO   63136
         FESTIVAL          FLORISSANT
12K31  QUINCY PLACE      1110 QUINCY AVE  OTTUMWA      IA   52501
          MALL
12K32  LANSING MALL      5768 W SAGINAW   LANSING      MI   48917
                           HWY
12K34  MUSCATINE MALL    SPACE 41         MUSCATINE    IA   52761
12K37  RANDHURST CENTER  SPACE 2037       MT PROSPECT  IL   60056
12K47  HAMILTON          SPACE 1790D      HAMILTON     OH   45011
        CROSSINGS
12K48                    4130 1/2 EAST    BURTON       MI   48509
                           COURT ST
12KA6  COTTONWOOD        AREA Q-INSIDE    GLEN CARBON  IL   62034
         STATION           DELIVERY
12KA7  COUNTY FAIR MALL  1264 E GIBSON RD WOODLAND     CA   95776
                           SP A103
12KA8  CENTERPOINT MALL  1201 THIRD COURT STEVENS      WI   54481
                           SP C 4           POINT
12KA9  PANORAMA MALL     9 PANORAMA MALL  PANORAMA     CA   91402
                           SP54             CITY
12KB3  SOUTH GRAND       SPACE C2         ST LOUIS     MO   63118
         SQUARE
12KB4  THE MEADOWS       SPACE 14         FREEPORT     IL   61032
12KB6  LEMON GROVE       SPACE A17        LEMON GROVE  CA   91945
         PLAZA
12KB8  STATER BROTHERS   SPACE K          BARSTOW      CA   92311
         CTR
12KC1  INLAND EMPIRE     SPACE B & C      FONTANA      CA   92335
         CENTER
12KC4  MOUNTAIN PLAZA    2090 SPACE B     SIMI VALLEY  CA   93065

</TABLE>







                                        24


<PAGE>


<TABLE>

EXHIBIT A.   DESIGNATED LOCATIONS (continued)

<CAPTION>

STUDIO 
  #         MALL NAME        ADDRESS         CITY       ST  ZIP
- -----  ----------------  ---------------- ----------   ---- ---
<S>    <C>               <C>              <C>          <C>  <C>

12KC5  TRI CITY CENTER   825 TRI CITY     REDLANDS     CA   92373
                           CENTER
12KC6  FOOTHILLS PARK    SPACE G7         PHOENIX      AZ   85044
         PLACE
12KC7                    1068 WEST        LANCASTER    CA   93534
                           AVENUE K
12KC8  HIGHLAND RIDGE    3274 HIGHLAND    CINCINNATI   OH   45213
         PLAZA             AVE
12KC9  TUSTIN MARKET     SPACE 2925       TUSTIN       CA   92680
         PLACE
12KD1  HOPS AT PALOS     STORE 241        ROLLING      CA   90274
         VERDES                             HILLS
12KD2  THE GROVE         1300 UNIT#I W    DOWNER'S     IL   60516
                           75TH ST          GROVE
12KD5  SEQUOIA STATION   SPACE D1-106     REDWOOD      CA   94064
         CTR                               CITY
12KD8  SOUTHLAND         3983A 7TH STREET LOUISVILLE   KY   40216
         TERRACE S/C      ROAD
12KE3  CHARLESTON        SPACE C2         LAS VEGAS    NV   89110
         COMMONS
12KE4  GATEWAY PLAZA     SUITE 203        VALLEJO      CA   94591
12KE5  EAST HILLS        SPACE 104        BAKERSFIELD  CA   93306
         PAVILLION
12KE9  MARKET STREET     SPACE 3590       W.VALLEY     UT   84119
         CENTER                             CITY
12KF2  COUNTRYSIDE       SPACE B10        TURLOCK      CA   95380
         PLAZA
12KF4  WEST AURORA       1951 W GALENA    AURORA       IL   60506
         PLAZA             BLVD
12KF8  REGENCY PLAZA     SPACE A7         ST CHARLES   MO   63303
         MALL
12KF9  EVANSTON PLAZA    SPACE 11         EVANSTON     IL   60202
12KG1  MIDVALE S/C       SPACE 113        TUCSON       AZ   85746
12KG2  NORTH VALLEY P/C  SUITE 122        PEORIA       AZ   85382
12KG3  MANCHESTER        13945 MANCHESTER TOWN&COUNTRY MO   63011
                           ROAD
12KG4  SWEETWATER T/C    1536-B SWEET-    NATIONAL     CA   91950
                           WATER ROAD       CITY
12KG5  ATEISCO PLAZA     SPACE G1         ALBUQUERQUE  NM   87105
12KG8  SOMERSET MALL     SPACE 10         SOMERSET     KY   42501
12KG9  EASTLAND CENTER   18000 VERNIER    HARPER WOODS MI   48225
                           ROAD
12KH1  NORTHLAND CENTER  SPACE 792        SOUTHFIELD   MI   48075
12KH4  RICHMOND CENTER   6674 CLAYTON     RICHMOND     MO   63117
                           ROAD             HEIGHTS
12R31  WESTERN HILLS     SPACE 144        CINCINNATI   OH   45211
         PLAZA

</TABLE>

                                        25








<PAGE>


                             EXHIBIT B
 
                AUTHORIZED MERCHANDISE AND/OR SERVICES


The following items, merchandise lines and/or services are
authorized for sale by Licensee in the Licensed Business.

1. Portrait photography service and photographs

2. Passport photography service and photographs

3. Portrait-related retail merchandise (e.g., frames, mats,
   albums, greeting cards)

4. Portrait-related promotional merchandise for customer
   give-aways

5. Digital images (e.g. Portrait Creations(TM), proof sheets,
   portrait restoration)

6. Internet archiving services





























                              26
<PAGE>


                             EXHIBIT C

                          SEARS COMMISSION

Licensee shall pay to Sears a commission ("Sears Commission")
which shall be a sum equal to seven and one-half percent (7 
%) of Net Sales.











































                              27


                                                 EXHIBIT (10.30)







     License Agreement - Sears Roebuck De Puerto Rico, Inc.





































                             28

<PAGE>














                   SEARS ROEBUCK DE PUERTO RICO, INC.

                          LICENSE AGREEMENT













                                       CONSUMER PROGRAMS
                                       INCORPORATED

                                       SEARS PORTRAIT STUDIOS
                                       
                                       January 1, 1999


















<PAGE>


(PAGE NUMBERS REFER TO PAPER DOCUMENT)
<TABLE>
                          TABLE OF CONTENTS
<S>                                                        <C>
I.    GRANT OF LICENSE ...................................  5
      1.1  License for On-Premises Operations ............  5
      1.2  Scope of License/Restrictions .................  5
      1.3  No Representations ............................  5
II.   USE OF SEARS MARKS .................................  6
      2.1  License to Use Sears Marks ....................  6
      2.2  Communications with Third Parties .............  6
      2.3  No Challenge to Marks .........................  6
      2.4  No Rights to Marks ............................  6
      2.5  Registration of Marks .........................  7
      2.6  Injunctive Relief .............................  7
      2.7  Infringing Use ................................  7
      2.8  Limitations ...................................  7
      2.9  Survival ......................................  8
III.  TERM ...............................................  8
IV.   FEES ...............................................  8
      4.1  Amount ........................................  8
      4.2  Net Sales .....................................  8
      4.3  Gross Sales ...................................  8
V.    OPERATIONAL OBLIGATIONS OF LICENSEE ................  8
      5.1  Performance Standards .........................  8
      5.2  Business Conduct ..............................  9
      5.3  Hours of Operation ............................  9
      5.4  Merchandise Standards .........................  9
      5.5  Pricing .......................................  9
      5.6  Discount Policy ...............................  9
      5.7  Bonus Club .................................... 10
      5.8  Customer Adjustment ........................... 10
      5.9  Employee Standards ............................ 10
      5.10 Licensee's Employees .......................... 10
      5.11 Employee Compensation ......................... 11
      5.12 Compliance with Labor Laws .................... 11
      5.13 Compliance with Law ........................... 11
      5.14 Year 2000 Compliance .......................... 11
      5.15 Payment of Obligations ........................ 12
      5.16 Licensee's Obligations ........................ 12
      5.17 Liens ......................................... 12
VI.   LICENSED BUSINESS AREA ............................. 12
      6.1  Block Plan .................................... 12
      6.2  Improvements .................................. 12
      6.3  Operations .................................... 13
      6.4  Condition of Licensed Business Area ........... 13
      6.5  Changes of Location/Store Inventory ........... 13
</TABLE>



                              2
<PAGE>


<TABLE>
                          TABLE OF CONTENTS (continued)
<S>                                                        <C>
      6.6  Remodeling .................................... 13
      6.7  Electric/HVAC ................................. 13
      6.8  Telephone ..................................... 14
      6.9  Yellow/White Page Listings .................... 14
      6.10 Access to Licensed Business Area .............. 14
      6.11 Effect of Store Leases ........................ 15
      6.12 Waiver of Casualty Liability .................. 15
VII.  ADVERTISING ........................................ 15
      7.1  Advertising ................................... 15
      7.2  Publicity ..................................... 15
      7.3  Forms ......................................... 16
VIII. LICENSED BUSINESS EQUIPMENT ........................ 16
      8.1  Licensee's Equipment .......................... 16
      8.2  Licensee's Point of Sale System ............... 16
      8.3  Sears Card .................................... 16
IX.   TRANSACTIONS AND SETTLEMENT ........................ 17
      9.1  Checks ........................................ 17
      9.2  Credit Sales .................................. 17
      9.3  Sales Receipts ................................ 18
      9.4  Settlement .................................... 18
      9.5  Reports ....................................... 18
      9.6  Audit Rights .................................. 19
      9.7  Underreporting ................................ 19
      9.8  Rights of Recoupment and Setoff ............... 20
X.    CUSTOMER INFORMATION; CONFIDENTIALITY .............. 19
      10.1 Customer Information .......................... 20
      10.2 Confidential Information ...................... 20
XI.   RELATIONSHIP OF PARTIES ............................ 21
XII.  DEFENSE AND INDEMNITY .............................. 21
      12.1 Defense ....................................... 21
      12.2 Indemnity ..................................... 22
XIII. INSURANCE .......................................... 22  
      13.1 Types of Insurance ............................ 22
      13.2 No Cancellation Without Notice ................ 23
      13.3 Certificates .................................. 23
      13.4 Expiration/Non-Renewal ........................ 23
XIV.  TERMINATION ........................................ 24
      14.1 Mutual Right of Termination ................... 24
      14.2 Termination of License by Sears With Notice ... 24
      14.3 Termination of License by Sears Without 
            Further Notice ............................... 24
      14.4 Termination on Store Closing .................. 25
      14.5 Effect of Termination ......................... 25
      14.6 Survivability ................................. 25
XV.   ASSIGNMENT AND SUBLICENSING ........................ 25
      15.1 Assignment by Licensee ........................ 25
      15.2 Assignment by Sears ........................... 26
</TABLE>
                              3
<PAGE>


<TABLE>
                          TABLE OF CONTENTS (continued)
<S>                                                        <C>
      15.3 Binding Nature ................................ 26
XVI.  MISCELLANEOUS ...................................... 26
      16.1 Cumulative Remedies ........................... 26
      16.2 Severability .................................. 26
      16.3 Governing Law ................................. 26
      16.4 Arbitration ................................... 26
      16.5 Entire Agreement .............................. 27
      16.6 Headings ...................................... 27
      16.7 Notices ....................................... 27
         EXHIBIT A ....................................... 30
           DESIGNATED SEARS STORES ....................... 30
         EXHIBIT B ....................................... 31
           AUTHORIZED MERCHANDISE AND/OR SERVICES ........ 31
         EXHIBIT C ....................................... 32
           SEARS COMMISSION .............................. 32
         EXHIBIT D ....................................... 33
           ALLOCATION OF COSTS ........................... 33

</TABLE>





























                              4
<PAGE>


                       LICENSE AGREEMENT

THIS LICENSE AGREEMENT ("Agreement") is made and entered into
as of the 1st day of January, 1999, by SEARS ROEBUCK DE PUERTO
RICO, INC., a Delaware corporation ("Sears"), and CONSUMER
PROGRAMS INCORPORATED, a Missouri corporation ("Licensee").

      Sears and Licensee hereby agree as follows: 

I.    GRANT OF LICENSE
      1.1.  License for On-Premises Operations.
            Sears hereby grants Licensee the non-exclusive
privilege of conducting and operating, and Licensee shall
conduct and operate, pursuant to the terms, provisions and
conditions contained in this Agreement, a licensed business
offering the goods and services listed on Exhibit B ("Licensed
Business"), only at the Sears locations described in Exhibit A
or in Location Riders attached ("Designated Sears Store(s)").  

      1.2.  Scope of License/Restrictions.
            Licensee shall use the Licensed Business area only
for the purpose authorized in this Agreement, and shall offer
for sale only those services and merchandise expressly author-
ized by this Agreement as listed on Exhibit B attached hereto
and shall offer those services and merchandise only from the
Designated Sears Stores. Any changes, additions or deletions of
services or merchandise require the prior written approval of
Sears appropriate Licensing Manager ("Licensing Manager").

      1.3.  No Representations.
            (a)  Sears makes no promises or representations
whatsoever as to the potential amount of business Licensee can
expect at any time during operation of the Licensed Business. 
Licensee is solely responsible for any expenses it incurs 
related to this Agreement, including, but not limited to, any 
increase in the number of Licensee's employees or any 
expenditures for additional facilities or equipment. 
            (b)  Licensee acknowledges that, by entering into
this Agreement, Licensee seeks to provide services for
customers of Sears and Licensee shall not be required to create
or develop an independent customer base.  Licensee further
acknowledges that customers of Sears who use Licensee's
services likely seek such services because of the commercial
reputation of Sears, rather than the commercial reputation of
Licensee.  Licensee represents and warrants that Licensee has
considered the acknowledgments made in this provision of the
Agreement in determining the commission rate set forth in this
Agreement.



                              5            
<PAGE>


II.   USE OF SEARS MARKS
      2.1   License to Use Sears Marks.
            Licensee shall operate the Licensed Business under
the name SEARS PORTRAIT STUDIO.  Licensee shall use the name of
Sears only in connection with the operation of the Licensed
Business and only in a manner described herein or upon prior
written approval by Sears Licensing Manager.  Licensee may use
the name Sears when communicating with customers or potential
customers of the Licensed Business, or to identify the location
of the Licensed Business and in other instances specifically
approved by Sears.  Licensee shall not begin any business
activity under this Agreement without Sears prior written
approval of any and all names that Licensee intends to use in
conjunction with the Licensed Business.

      2.2   Communications with Third Parties.
            Except in the case of communication permitted by
Paragraph 2.1, or as otherwise specifically approved by Sears,
Licensee shall not use the name of Sears, or any Sears 
trademarks, service marks or trade names (the "Mark(s)"),
either orally or in writing, including, but not limited to, use
of any letterhead, checks, business cards, or contracts.  All
communications with persons or entities other than customers or
potential customers of the Licensed Business shall be done
solely in Licensee's own name.

      2.3   No Challenge to Marks.
            Licensee shall not question, contest or challenge,
either during or after the Term of this Agreement, Sears owner-
ship of the Marks, or Sears ownership in any mailing lists,
credit files or other factual information compiled by Sears 
and made available for use by Licensee ("Sears Information"). 
Licensee shall claim no right, title or interest in any Mark or
Sears Information, except the right to use the same pursuant to
the terms and conditions of this Agreement, and shall not
register or attempt to register any Mark.

      2.4   No Rights to Marks. 
            Licensee recognizes and acknowledges that the use
of any Mark or Sears Information shall not confer upon Licensee
any proprietary rights to any Mark or Sears Information.  Upon
expiration or termination of this Agreement, Licensee shall
immediately stop using all Marks and Sears Information, and 
shall execute all documents Sears requests in order to confirm
Sears ownership, or to transfer to Sears any rights Licensee
may have acquired from Sears in any Mark or Sears Information.  
Nothing in this Agreement shall be construed to bar Sears,
during or after expiration or termination of this Agreement,
from protecting its right to the exclusive ownership of Sears
Information or Marks against infringement or appropriation by
any party or parties, including Licensee.  
                              6
<PAGE>


     2.5    Registration of Marks.
            Sears may register in its own name any and all of
the trademarks, service marks or trade names used in operation
of the Licensed Business, except for such trademarks, service
marks or trade names which are owned or licensed by Licensee
prior to execution of this Agreement, and Licensee's use of
such names and marks shall inure to the benefit of Sears for
such purposes as well as for all other purposes and such marks
shall be included in the term "Marks".  Licensee shall
cooperate in any such registration or application for
registration by Sears.  No name or mark registered in the name
of Licensee or any of Licensee's affiliates and used in
conjunction with the Licensed Business shall be used for any
other purpose without the written consent of Sears.
            
     2.6    Injunctive Relief. 
            Licensee acknowledges that the Marks and Sears
Information possess a special, unique and extraordinary
character, which makes it difficult to assess the monetary
damage Sears would sustain in the event of unauthorized use. 
Irreparable injury would be caused to Sears by such
unauthorized  use, and Licensee agrees that in the event of
breach of this Section II by Licensee there would be no
adequate remedy at law and preliminary or permanent injunctive
relief would be appropriate. 

     2.7    Infringing Use. 
            If Licensee learns of any manufacture or sale by
any third party of products and/or services similar to those
offered by Licensee that would be confusingly similar in the
minds of the public to those sold by Licensee and which bear or
are promoted in association with the Marks or any names,
symbols, emblems, or designs or colors which would be
confusingly similar in the minds of the public to the Marks,
Licensee shall promptly notify Sears.  Sears may, at its sole
expense, take such action as it determines, in its sole
discretion, is appropriate.  Licensee shall cooperate and
assist in such pro- test or legal action at Sears expense.  If
demanded by Sears, Licensee shall join in such protest or legal
action at Sears expense.  Licensee shall not undertake any
protest or legal action on its own behalf without first
securing Sears written permission to do so.  If Sears permits
Licensee to undertake such protest or legal action, such
protest or legal action shall be at Licensee's sole expense. 
Sears shall cooperate and assist Licensee at Licensee's
expense.  For the purposes of this paragraph, expenses shall
include reasonable attorneys' fees.  All recovery in the form
of legal damages or settlement shall belong to the party
bearing the expense of such protest or legal action.

     2.8    Limitations.
            Licensee shall not file suit using Sears name. 
Licensee shall not use the services of a collection agency or
undertake any legal proceeding against any customer without the
prior written approval of Sears Licensing Manager.














                              7
<PAGE>


      2.9   Survival.
            The provisions of this Section II shall survive the
expiration or termination of this Agreement.

III.  TERM
            The term of this Agreement ("Term") shall be for a
five (5) year period beginning on January 1, 1999, and ending
at the close of business on December 31, 2003, unless sooner
terminated under any of the provisions of this Agreement.

IV.   FEES
      4.1   Amount.
            Licensee shall pay Sears a commission ("Sears
Commission") which is set forth on Exhibit C attached hereto.

      4.2   Net Sales.
            "Net Sales" means Gross Sales from operation of the
Licensed Business, less sales taxes, returns and allowances.

      4.3   Gross Sales.
            "Gross Sales" means all of Licensee's direct or
indirect sales of services and merchandise from the Licensed
Business, including, but not limited to, sales arising out of
referrals, contacts, or recommendations obtained through the
operation of the Licensed Business.

V.    OPERATIONAL OBLIGATIONS OF LICENSEE
      5.1   Performance Standards. 
            Licensee shall provide Sears with copies of its
written procedures and policies establishing minimum standards
of quality, performance and customer service.  Licensee shall
immediately advise Sears of any changes in its standards. 
Without limiting Paragraph 5.8, Licensee shall observe no less
than such minimum standards of quality, performance and
customer service.  Sears may visit the Licensed Business area
at any reasonable time during business hours for the purpose of
verifying Licensee's compliance with its standards of quality,
performance and customer service. 













                              8
<PAGE>


Licensee shall conduct its operations in a courteous and
efficient manner and shall present a neat, business like
appearance, including adherence by Licensees' employees to a
reasonable dress code.  Licensee shall abide by all safety and
security rules and regulations of Sears in effect from time to
time.

      5.2   Business Conduct.
            Licensee shall also conduct its operations in an
honest and ethical manner at all times.  In dealing with Sears
associates and Sears customers, Licensee shall adhere to the
highest ethical standards, including those standards described
in the "A Guide To Business Conduct For Sears Licensed Business
Associates" as provided to Licensee and updated from time to
time.

      5.3   Hours of Operation.
            The Licensed Business shall be kept open for
business and operated during the same business hours that the
Designated Sears Store is open for business, unless otherwise
agreed to by Sears Licensing Manager and Licensee.
            
      5.4   Merchandise Standards.
            Licensee shall maintain a stock of good quality
merchandise as necessary to assure efficient operation of the
Licensed Business.  Licensee shall maintain merchandise
presentation standards consistent with Sears own standards.

      5.5   Pricing.
            Except as noted, Sears shall have no right or power
to establish or control the prices at which Licensee offers
service and/or merchandise in the Licensed Business.  Such
right and power is retained by Licensee, however, Licensee also
shall participate in Sears national storewide sales and/or
merchandise price off events.  Licensee shall not charge
customers for estimates or proposals.

     5.6    Discount Policy.
            Sales made under this Agreement shall be offered
for sale by Licensee to the employees of Sears (to include
other eligible family members) at the same discount which
Sears allows its own employees on purchases of similar
merchandise as fully described in Sears Courtesy Discount
Guide.  Licensee's employees who are exclusively employed to
service the Licensed Business shall be entitled to receive the
same discount on purchases made from Sears; provided, however,
that the employees, but not their family members, are entitled
to receive the discount.  Misuse of the Sears discount policy
by any employee of Licensee could result in Sears request that
Licensee remove an employee from the Licensed Business pursuant
to Paragraph 5.10 of this Agreement.
                              9
<PAGE>


      5.7   Bonus Club.
            Licensee shall accept Sears Card Bonus Club Bonus
Certificates.  Sears shall reimburse Licensee for such bonus
certificates provided Licensee has followed prescribed
procedures.

      5.8   Customer Adjustment.
            All of the work and services performed by Licensee
in connection with the Licensed Business shall be of a high
standard of workmanship, and all of the merchandise sold in the
Licensed Business shall be of high quality.  Licensee shall at
all times maintain a general policy of "Satisfaction
Guaranteed" to customers and shall adjust all complaints of and
controversies with customers arising out of the operation of
the Licensed Business.  In any case in which an adjustment is
unsatisfactory to the customer, Sears shall have the right, at
Licensee's expense, to make such further adjustment as Sears
deems necessary under the circumstances, and any adjustment
made by Sears shall be conclusive and binding upon Licensee. 
Sears may deduct the amounts of any such adjustments from the
sales receipts held by Sears as described in Paragraph 9.4. 
Licensee shall maintain files pertaining to customer complaints
and their adjustment and make such files available to Sears.

      5.9   Employee Standards.
            Licensee shall employ all management and other
personnel necessary for the efficient operation of the Licensed
Business.  The Licensed Business shall be operated solely
by Licensee's employees, and not by independent contractors,
sub-contractors, sub-licensees or by any other such
arrangement.

      5.10  Licensee's Employees.
            Licensee has no authority to employ persons on
behalf of Sears and no employees of Licensee shall be deemed to
be employees or agents of Sears.  Licensee has sole and
exclusive control over its labor and employee relations
policies, and its policies relating to wages, hours, working
conditions, or conditions of its employees.  Licensee has the
sole and exclusive right to hire, transfer, suspend, lay off,
recall, promote, assign, discipline, adjust grievances and
discharge its employees, provided, however, that Sears may
request at any time that Licensee remove from the Licensed
Business any employee who is objectionable to Sears because of
risk of harm or loss to the health, safety and/or security of
Sears customers, employees or merchandise and/or whose manner
impairs Sears customer relations.  If Sears objects to any of
Licensee's employees, and Licensee determines not to remove
such employee, Sears may terminate any affected location by
giving thirty (30) days notice to Licensee.

                              10
<PAGE>


     5.11   Employee Compensation. 
            Licensee shall pay in a timely manner and is solely
responsible for so paying, for all salaries and other
compensation of its employees and shall make all necessary
salary deductions and withholdings from its employees' salaries
and other compensation.  Licensee shall pay in a timely manner,
and is solely responsible for so paying any and all
contributions, taxes and assessments and all other requirements
of the Federal Social Security, Federal and state unemployment
compensation and Federal, state and local withholding of income
tax laws on all salary and other compensation of its employees.

     5.12   Compliance with Labor Laws.
            Licensee shall comply with any other contract and
all Federal, state and local laws, ordinances, rules and
regulations regarding its employees, including, but not limited
to, Federal or state laws or regulations regarding minimum
compensation, overtime and equal opportunities for employment. 
Without limiting the foregoing, Licensee shall comply with the
terms of the Federal Civil Rights Acts, Age Discrimination in
Employment Act, Occupational Safety and Health Act, the Federal
Fair Labor Standards Act, and the Americans with Disabilities
Act, whether or not Licensee may otherwise be exempt from such
acts because of its size or the nature of its business or for
any other reason whatsoever.

     5.13   Compliance with Law. 
            Licensee shall, at its expense, obtain all permits
and licenses which may be required under any applicable
Federal, state, or local law, ordinance, rule or regulation by
virtue of any act performed in connection with the operation of
the Licensed Business. Licensee shall comply fully with all
applicable Federal, state and local laws, ordinances, rules
and regulations, including, but not limited to, all rules and
regulations of the Federal Trade Commission.  In addition,
Licensee represents and warrants that Licensee and all
subcontractors and agents involved in the production or
delivery of the merchandise to be sold in connection with the
Licensed Business shall strictly adhere to all applicable laws,
regulations, and prohibitions of the United States and all
country(ies) in which such merchandise is produced or delivered
with respect to the operation of their production facilities
and their other businesses and labor practices, including
without limitation, laws, regulations and prohibitions
governing the working conditions, wages and minimum age of
the work force.  Licensee further represents and warrants that
such merchandise shall not be produced or manufactured, in
whole or in part, by convict or forced labor.

     5.14   Year 2000 Compliance. 
            Licensee represents and warrants that its point of
sale system utilizes and includes four digit year elements
(e.g. 1999, 2000, etc.)  and that the use, entry or creation of
dates before, on or after January 1, 2000 will neither cause
failure nor produce incorrect results in the transmission of
data to Sears settlement system, nor cause interruption to or
disruption of the Licensed Business.












                              11
<PAGE>


      5.15  Payment of Obligations. 
            Licensee shall, at its expense, pay and discharge
all license fees, business, use, sales, gross receipts, income,
property or other applicable taxes or assessments which may be
charged or levied by reason of any act performed in connection
with the operation of the Licensed Business, excluding,
however, all taxes and assessments applicable to Sears income
from Sears Commission or applicable to Sears property. 
Licensee shall promptly pay all its obligations, including
those for labor and material, and shall not allow any liens to
attach to any Sears or customer's property as a result of
Licensee's failure to pay such sums.

      5.16  Licensee's Obligations.
            Licensee shall not make purchases or incur any
obligation or expense of any kind in the name of Sears.  Prior
to any purchases involving the Licensed Business, Licensee
shall inform its vendors that Sears in not responsible for any
obligations incurred by Licensee.

      5.17  Liens.
            Licensee shall not allow any liens, claims or
encumbrances to attach against any of the Designated Sears
Stores.  In the event any lien, claim or encumbrance so
attaches or is threatened, Licensee shall immediately take all
necessary action to cause such lien, claim or encumbrance to be
satisfied and released, or Sears, may either terminate this
Agreement or charge Licensee or withhold from sales receipts
all expenses, including attorneys' fees, incurred by Sears in
removing and/or resolving such liens or claims. 

VI.   LICENSED BUSINESS AREA
      6.1   Block Plan.
            The defined area of space provided by Sears for the
operation of the Licensed Business ("Block Plan") will be
submitted for each Designated Sears Store to Licensee.
Licensee shall be solely responsible for providing final plans
for the Licensed Business area and Licensee shall authorize
Sears to prepare the final blueprint plans in accordance with
Exhibit D.  All costs and expenses related to such plans,
including, but not limited to, blueprints, shall be borne by
Licensee.  The expense of preparing the initial space assigned
to any Licensed Business location shall be allocated between
parties as described in Exhibit D attached hereto and hereafter
made a part of this Agreement.  Licensee shall be primarily
responsible for any preparations necessary for the operation of
the Licensed Business.  Any improvements and installations made
by Sears shall be made to Sears specifications for its own
departments. All improvements or installations which vary from
Sears standard specifications shall be at Licensee's sole
expense.

      6.2   Improvements.
            All permanent improvements to the Licensed Business
area shall become the property of Sears at the expiration or
termination of this Agreement.  At the expiration or













                              12
<PAGE>


termination of this Agreement, or if Licensee vacates or
abandons the Licensed Business, Licensee shall convey to Sears,
without charge, good title to such improvements free from any
and all liens, charges, encumbrances and rights of third
parties.

      6.3   Operations.
            If the Licensed Business is not fully operational
within thirty (30) days after Sears has made the Licensed
Business area ready for Licensee as a result of delay by
Licensee, Sears may, at Sears sole option, terminate this
Agreement and have no further obligation to Licensee, and
Licensee shall reimburse Sears within ten (10) days after
receipt of an invoice, for Sears cost, of constructing the
Licensed Business area and of putting such space back to its
condition immediately prior to the commencement of such
construction.

      6.4   Condition of Licensed Business Area. 
            Licensee shall, at its expense, keep the Licensed
Business area in a thoroughly clean and neat condition and
shall maintain Licensee's Equipment in good order and repair. 
Sears shall provide routine janitorial service in the Licensed
Business area, consistent with the janitorial services
regularly performed in the Designated Sears Store.

      6.5   Changes of Location/Store Inventory.
            Sears shall have the right, in its sole discretion,
to change the location, dimensions and amount of area of the
Licensed Business from time to time during the Term of this
Agreement in accordance with Sears judgment as to what
arrangements will be most satisfactory for the general good of
the Designated Sears Store(s).  In the event Sears decides
to change the location of the Licensed Business, Sears shall
move Licensee's Equipment to the new location and prepare the
new space for occupancy by Licensee and the expense shall
be allocated between the parties as described on Exhibit D.  If
a change in location is requested or initiated by Licensee,
then Licensee shall bear all expense involved in moving
Licensee's Equipment and the expense for preparing the new
space for occupancy by Licensee shall be allocated between the
parties as described on Exhibit D.  Sears may, solely at Sears
discretion, not open any Designated Sears Store at any time to
take a physical inventory of Sears property.  Licensee waives
any claim it may have against Sears for damages resulting
from such closing.

      6.6   Remodeling.
            Licensee shall remodel the Licensed Business area
per the terms of Exhibit D and the expense of such remodel
shall be divided between the parties as described on Exhibit
D.

      6.7   Electric/HVAC. 
            Sears shall furnish, at reasonable hours, and
except as otherwise provided, without expense to Licensee,
reasonable amounts of heat, light, air conditioning and
electric power for the operation of the Licensed Business,
except when prevented by strikes, accidents, breakdowns,
improvements and repairs to the heating, lighting and electric
power systems or 








                              13
<PAGE>


other causes beyond the control of Sears.  Sears shall not be
liable for any injury or damage, whatsoever which may arise by
reason of Sears failure to furnish such heat, light, air
conditioning and electric power, regardless of the cause of
such failure.  All claims for such injury or damage are
expressly waived by Licensee. The allocations of costs to bring
such utilities to the Licensed Business location are described
on Exhibit D. 

      6.8   Telephone.
            Sears will arrange for local telephone service by
providing a single Direct Inward Dial Telephone line ("Sears
Phone Line") for the Licensed Business location(s). In
stores that have not been remodeled, Sears will provide a Sears
Phone to the cash register area for the Licensed Business
location(s). In new and remodeled stores as described in
Exhibit D, Sears shall provide a single Sears Phone to the cash
register area and one extension phone line ("Sears Extension
Line") in each camera room. 

Sears shall bear the cost of outbound local and toll-free calls
and provide compatible telephone hardware for the Sears Phone
Line and the Sears Extension Lines. If Licensee requires
additional phone lines ("Additional Phone(s)") to be installed
in the Licensed Business location(s), Licensee shall arrange
with the appropriate telephone company for such installation
and all installation costs and monthly service associated with
any such Additional Phone(s) are to be paid by Licensee. 
Licensee shall arrange with the appropriate telephone
company for direct billing to Licensee of all long distance
calls made in the Licensed Business location(s).

All telephone numbers used in connection with the Licensed
Business shall be separate from phone numbers used by Licensee
in its other business operations and such numbers shall be
deemed to be the property of Sears.  Upon expiration or
termination of this Agreement, Licensee shall immediately cease
to use such numbers and shall transfer such numbers to Sears or
to any party Sears designates, and Licensee shall immediately
notify the Telephone Company of any such transfer. 

      6.9   Yellow/White Page Listings. 
            All white and yellow page telephone listings for
the Licensed Business shall be approved by Sears prior to
placement; provided, however, approval is not required for
listings consisting only of Licensee's name and address as
authorized in Paragraph 2.1.  Sears may, at its sole option,
require that any telephone number listed in any telephone
directory using Sears name is billed through a Sears store or
office.

     6.10   Access to Licensed Business Area. 
            
            Licensee shall have access to the Licensed Business
area at all times that the Designated Sears Store is open to
customers for business and at all other times as the
appropriate Store General Manager approves.  Sears shall be
furnished with keys to the Licensed Business area and shall
have access to the Licensed Business area at all times. 










                              14
<PAGE>


      6.11  Effect of Store Leases.
            If any Designated Sears Store is leased to Sears or
is the subject of an easement agreement, this Agreement shall
be subject to all of the terms, agreements and conditions
contained in such lease or easement agreement.  In case of the
termination of any such lease by expiration of time or
otherwise, this Agreement shall immediately terminate with
respect to affected Licensed Business locations. 

      6.12  Waiver of Casualty Liability. 
            Licensee waives any and all claims it may have
against Sears for damage to Licensee, for the safekeeping or
safe delivery or damage to any property whatsoever of
Licensee or of any customer of Licensee in or about the
Licensed Business area, because of the actual or alleged
negligence, act or omission of any tenant, licensee or occupant
of the premises at which the Licensed Business may be located;
or because of any damage caused by any casualty from any cause
whatsoever, including, but not limited to, fire, water, snow,
steam, gas or odors in or from such store or store premises, or
because of the leaking of any plumbing, or because of any
accident or event which may occur in such store or upon store
premises; or because of the actual or alleged acts or omissions
of any janitors or other persons in or about such store or
store premises or from any other such cause whatsoever; except
for damage caused by Sears gross negligence.

VII.  ADVERTISING
      7.1   Advertising.
            Licensee shall advertise and actively promote the
Licensed Business.  Licensee shall at all times adhere to Sears
Licensed Business Marketing Manual as provided to Licensee and
updated from time to time ("Marketing Manual").  Prior to use
in connection with the Licensed Business, Licensee shall submit
to Sears Marketing Manager, Licensed Businesses, or his
designee, (a) all signs and advertising copy (including, but
not limited to, sales brochures, telemarketing scripts,
newspaper advertisements, radio and television commercials),
and (b) all sales promotional plans and devices.  Licensee
shall not use any such advertising material or sales
promotional plan or device without the prior written approval
of Sears Marketing Manager.  Sears has the right, in its sole
discretion, to disapprove or require modification of any or all
such advertising forms and other materials. Licensee shall not
engage in any Internet advertising without the prior written
consent of Sears Marketing Manager.  Sears shall have the right
to audit Licensee's advertising materials and practices to
determine Licensee's compliance with this Agreement, including
but not limited to compliance with all laws.

     7.2    Publicity.
            Licensee shall not issue any publicity or press
release regarding its contractual relations with Sears or
regarding the Licensed Business, and shall refrain from making
any reference to this Agreement or to Sears in any prospectus,
annual report or other filing required 













                              15
<PAGE>


by Federal or state law, or in the solicitation of business,
without obtaining Sears prior written approval of such action
from Sears Licensing Manager and Sears Public Relations
Manager.  Licensee shall at all times adhere to Sears written
policies regarding interaction with the media as contained in
the Marketing Manual.

      7.3   Forms.
            Prior to use in connection with the Licensed
Business, Licensee shall submit all customer contract forms,
guarantee certificates and other forms and materials to Sears
Licensing Manager for approval Licensee shall not utilize any
forms or related materials that have not been approved in
advance by Sears Licensing Manager.

VIII. LICENSED BUSINESS EQUIPMENT
      8.1   Licensee's Equipment.
            Entirely at its own expense, Licensee shall install
furniture, fixtures and equipment as necessary for the
efficient operation of the Licensed Business ("Licensee's
Equipment").  Licensee's Equipment, and its size, design and
location shall at all times be subject to Sears approval.
            
      8.2   Licensee's Point of Sale System
            At its own expense, Licensee shall furnish a point
of sale system and peripheral devices, including, but not
limited to printers, bar-code scanning devices, and electronic
signature capture devices ("Licensee's POS").  Licensee's POS
shall have the capability of processing Sears Card and any
other credit cards Sears may accept from time to time.

At such time as Licensee's POS interfaces with the Sears
in-store processor ("Sears ISP"), Licensee's POS shall be
compatible with the Sears ISP, and Licensee's POS shall have
substantially the same capabilities as the point of sale system
used by Sears in its own merchandise departments to the extent
applicable to the operation of the Licensed Business. This
transition will occur no later than June 30, 2000. Licensee
shall also be responsible for upgrading Licensee's POS to be
compatible with enhancements and changes in functionality
made to the Sears ISP. Sears shall be responsible for the cost
of installing and maintaining a Sears data line to the Licensed
Business location.  Subject to Licensee's fulfillment of its
obligations under this paragraph, Sears shall also be
responsible for the cost of developing and maintaining the
third party interface software that is necessary to support the
integration of Licensee's POS with the Sears ISP.



      
                              16      
<PAGE>

 
     8.3   Sears Card.
            At such time when Licensee's POS interfaces with 
the Sears ISP as described in Paragraph 8.2, Licensee agrees to
accept and process Sears Card payments from customers at
Licensee's POS, and upon written approval from Sears Licensing
Manager, Licensee will be authorized to open Sears Card instant
credit accounts ("Rapid Credit") for customers. 

IX.   TRANSACTIONS AND SETTLEMENT 
      9.1   Checks.
            All checks or money orders which Licensee accepts
from customers shall be made payable to Sears, Sears, Roebuck
and Co. or Sears Portrait Studio.  Licensee shall make certain
that all checks are filled out correctly and are verified in
accordance with Sears policies in effect from time to time. 
Checks which are deficient in any manner may be charged back to
Licensee, and Licensee shall reimburse Sears for any of Sears
Commission lost as a result of Licensee's failure to obtain a
properly filled out and verified check.  

Sears shall not be entitled to Sears Commission for those
checks that have all of the above information but which are not
paid upon presentment.  Any and all losses which may be sus-
tained by reason of nonpayment of any checks upon presentment
shall be borne by  Licensee, and Sears shall have no liability
with respect to such checks, provided that Sears shall make
whatever effort it deems reasonable to collect all such checks
prior to charging back such checks to Licensee.

      9.2   Credit Sales. 
            With the approval of the Credit Central designated
by Sears, sales may be made by Licensee on such of Sears
regularly established credit plans as may be first approved by
such Credit Central.  The approval of such Credit Central is
required for each individual credit sale, and approval shall be
granted in the sole discretion of the Credit Central.  No part
of the finance charge which may be earned by Sears in connec-
tion with any credit sale shall be payable to or credited in
any way to Licensee.  All losses sustained by Sears as a result
of non-payment of a Sears credit account shall be borne by
Sears, provided that Licensee has complied with Sears credit
policies and procedures.  Except for non-payment of a Sears
credit account, Sears shall have no liability whatsoever to
Licensee for Sears failure to properly accept or reject a
customer's charge. Licensee agrees to accept third party credit
cards as designated by Sears from time to time. Licensee may
not distribute or solicit any customer applications for any
third party credit cards in the Licensed Business.

At such time when Licensee's POS interfaces with the Sears ISP
as described in Paragraph 8.2, Sears shall pay Licensee's third
party merchant discount fees for using third party credit
cards, as long as Licensee's balance of sale for third party
credit does not exceed the Sears full-line stores 















                              17
<PAGE>


balance of sale for third party credit for that Sears fiscal
year. If Licensee's balance of sale for third party credit
exceeds the Sears full-line stores balance of sale for third
party credit for that Sears fiscal year, Licensee will
reimburse Sears one and one half percent (1.5%) of all third
party credit sales over the Sears full-line stores average
balance of sale for third party credit. Sears shall have the
right to withhold such third party credit fees owed to Sears,
from the next regular settlement after the close of that fiscal
year. 

Licensee shall comply with all provisions of Federal and state
laws governing credit sales, and their solicitation, including
but not limited to provisions dealing with disclosures to
customers and finance charges.  Licensee shall not modify, in
any way, the terms and conditions of Sears credit plans.

      9.3   Sales Receipts.
            At the close of each business day, Licensee shall
submit an accounting of the Gross Sales and the returns,
allowances and customer adjustments made during such day by
Licensee to the cashier of the Sears unit designated by Sears,
together with the gross amount, in cash, of all cash sales, and
all credit sales documents for transactions completed that day.
Sears may retain out of such receipts the proper amount of the
Sears Commission payable under this Agreement together with any
other sums due Sears from Licensee.  The remaining balance
shall be payable to Licensee at the regular settlement set
forth in Paragraph 9.4.

      9.4   Settlement.
            A settlement between the parties shall be made at
the end of each Sears fiscal month for all transactions of
Licensee during such period, in accordance with Sears customary
accounting procedures.  Such settlement will be done through
the Sears Accounting Center designated by Sears. Sears will
advance Licensee eighty-five percent (85%) of Net Sales
weekly.  Such advances shall be deducted and reconciled in the
next regular settlement.  All settlements and advances shall be
made by electronic funds transfer (EFT) to a bank account
designated by Licensee.  For all transactions entered into the
Sears system for settlement purposes, and until such time when
Licensee's POS interfaces with the Sears ISP as described
in Section 8.2, Sears will pay transaction fees for any
processing service with whom Sears has an agreement to provide
access for the point of sale settlement system to the
appropriate Sears credit system.

Licensee shall reimburse Sears at each settlement for all
invoiced expenses, including any advertising expense, incurred
by Sears at Licensee's request, outstanding at the time of such
settlement.  If Sears is not reimbursed at such settlement,
then Sears shall have the right, but not the obligation, to
retain out of Licensee's sales receipts the amount of such
expenses with interest, if any, due Sears. 

      9.5   Reports.
            If requested by Sears, Licensee shall provide to
Sears reports of sales and income and Sears commissions paid in
the manner and form prescribed by Sears, together with any
other information Sears may require for its records or auditing
purposes.  If requested by Sears, 







                              18
<PAGE>


Licensee shall promptly submit its financial report to Sears
after the close of Licensee's fiscal year.  Such report shall
be certified by an accountant or by an officer of Licensee in
the event that no audit is performed.  Such report shall
include, but shall not be limited to, Licensee's profit and
loss statement for such fiscal year and balance sheet at the
end of such fiscal year, and shall be prepared in accordance
with generally accepted accounting principles.  If Licensee is
a publicly held corporation, this requirement may be
fulfilled by submission of Licensee's Annual Report on Form
10-K.  Sears shall not disclose any such information that is
not available to the public to any third parties without
Licensee's prior consent.

      9.6   Audit Rights. 
            Licensee shall keep and maintain books and records
that accurately reflect the sales made by Licensee under this
Agreement and the expenses that Licensee incurs in performing
under this Agreement.  Sears shall have the right at any
reasonable time to review and audit the books and records of
Licensee regarding this Agreement.  Such books and records
shall be kept and maintained according to generally accepted
accounting principles.

      9.7   Underreporting. 
            If an audit reveals that sales were under-reported
at any Licensed Business location being audited, by more than
five percent (5%) of the total sales which were actually
reported by such location, then the cost of such audit shall be
charged to such Licensed Business location.  If a sampling of
Licensee's records at a Licensed Business location, using
standard audit practices, reveals that sales have been
under-reported by more than five percent (5%) of the total
sales which were actually reported by such Licensed Business
location, then such Licensed Business location shall at its
option, (a) pay Sears for all under-reported sales for each
year audited by annualizing the rate by which sales were under-
reported in the audit sample plus an administrative fee which
shall be calculated by multiplying the annualized under-
reported commissions by the percent of under-reported sales; or
(b) pay the actual amount of any under-reported sales based on
a complete audit of the books and records (at Licensee's
expense) relating to such Licensed Business location, including
a comprehensive audit of all such books and records for the
then-current year and if Sears so elects, a comprehensive audit
(at Licensee's expense) of prior years plus an administrative
fee which shall be calculated by multiplying the audited annual
under-reported commission by the percent of under-reported
sales.  Each audited location shall be subject to another audit
(at Licensee's expense) one (1) year after the initial audit. 
If this audit reveals that sales were again under-reported by
more than five percent (5%), Licensee shall pay Sears for these
sales as per the above except that, due to the increased
expenses incurred by Sears in continued monitoring of the
Licensed Business, the administrative fee shall be doubled.

All under-reported sales equal to or less than five percent
(5%) of total sales actually reported by such Licensed Business
location, shall be reimbursed to Sears, as appropriate, based
on the actual amounts of such under-reports.

Sears, at its sole option, may also charge interest on all
under-reported sales at the rate of prime (as published in the
Wall Street Journal as of the date of the completion of the
audit) plus one 




                              19
<PAGE>


percent (1%).  Licensee, at its expense, shall develop and
implement a program to conduct internal audits of the Licensed
Business to verify accuracy of sales and commissions. 

      9.8   Rights of Recoupment and Setoff.
            Sears shall have the right to reduce, withhold or
set-off against any payment due Licensee hereunder any
liability or obligation which Licensee may have to Sears.  Any
Licensee liabilities or obligations which remain outstanding
after any exercise of Sears right of set-off shall be paid by
Licensee promptly upon demand by Sears.  Sears rights under
this Paragraph are cumulative, shall be in addition to all
other rights, remedies available at law or in equity, and shall
survive the expiration or termination of this Agreement.  

X.    CUSTOMER INFORMATION; CONFIDENTIALITY

      10.1  Customer Information. 
            The Sears Information and any customer list
developed by Licensee, its employees or agents from the
operation of, or from records generated as a result of the
operation of the Licensed Business (collectively, the "Customer
Information"), are deemed exclusively owned by Sears.  Licensee
shall not use, permit use, disclose or permit disclosure
of such Customer Information for any purpose except the
performance of this Agreement.  Licensee shall at all times
maintain any such Customer Information, including lists,
physically separate and distinct from any customer information
Licensee may maintain that is unrelated to the Licensed
Business.  Licensee shall not reproduce, release or in any way
make available or furnish, either directly or indirectly, to
any person, firm, corporation, association or organization at
any time, any such Customer Information which will or may be
used to solicit sales or business from such customers,
including but not limited to the type of sales or business
covered by this License Agreement.  Upon written request by
Sears during the Term and on expiration or termination of this
Agreement for any reason, Licensee shall immediately
deliver all copies of lists of customers and copies of all
other such Customer Information to Sears; and Licensee, its
officers, employees, successors and assigns, shall not use any
such Customer Information to solicit any of such customers. 
Licensee shall protect all such Customer Information from
destruction, loss or theft during the term of this Agreement,
and until all copies of customer lists and copies of all other
Customer Information are turned over to Sears.  Licensee
acknowledges that there is no adequate remedy at law for
violation by Licensee of this Section X and, in case of breach
of this Section X, preliminary or permanent injunctive relief
would be appropriate.

      10.2  Confidential Information.
            Information furnished by Sears to Licensee or which
becomes known to Licensee through Licensee's operation of the
Licensed Business or Licensee's relationship with Sears is
confidential and proprietary to Sears (collectively, the
"Confidential Information").  All such Confidential Information
shall be held in utmost confidence by Licensee.  All
Confidential Information, including, but not limited to,
information regarding Sears stores, and any other 









                              20
<PAGE>


information not specifically designated by Sears for release to
the public that may come into the possession of Licensee during
the Term of this Agreement shall be delivered to the
appropriate Licensing Manager at Sears upon request by Sears,
and Licensee shall not make or retain copies or portions of the
Confidential Information.

The terms and content of this Agreement, including but not
limited to, exhibits attached hereto, and any other agreements
entered into pursuant to this Agreement shall at all times
remain confidential and shall not be revealed to any third
party by Licensee without the prior written consent of Sears
except to the extent (a) permitted by this Agreement, (b)
required by law or any court, or (c) made to a court or
mediator in connection with a dispute between the parties.  

The provisions of this Section X shall survive the expiration
or termination of this Agreement.

XI.   RELATIONSHIP OF PARTIES
            Licensee is an independent contractor.  Nothing
contained in or done pursuant to this Agreement shall be
construed as creating a partnership, agency or joint venture;
and neither party shall become bound by any representation, act
or omission of the other party. 

XII.  DEFENSE AND INDEMNITY
      12.1  Defense. 
            Licensee shall defend all allegations asserted in
any claim, action, lawsuit or proceeding (even though such
allegations may be false, fraudulent or groundless) against
Sears, its affiliates and subsidiaries, and/or Sears
subsidiaries or affiliates, directors, officers, employees,
agents, independent contractors, parents, subsidiaries and
affiliates which contains any allegations of liability actually
or allegedly resulting from or connected with the operation
of the Licensed Business (including, without limitation of the
foregoing, goods sold, work done, services rendered, or
products utilized in the Licensed Business, lack of repair in
or about the area occupied by the Licensed Business, operations
of or defect in any machinery, motor vehicles, or equipment
used in connection with the Licensed Business, or located in or
about the Licensed Business area; or arising out of any actual
or alleged infringement of any patent or claim of patent,
copyright or non-Sears trademark, service mark, or trade name);
or from the omission or commission of any act, lawful or
unlawful, by Licensee or its directors, officers, employees,
agents or independent contractors, whether or not such act is
within the scope of the authority or employment of such
persons.  Licensee shall use counsel satisfactory to Sears in
defense of such allegations.  Sears may, at its election, take
control of the defense and investigation of any claims, may
employ and engage attorneys of its own choice to manage and
defend such claims, at Licensee's cost, risk and expense,
provided that Sears and its counsel shall proceed with
diligence and good faith with respect thereto.  The provisions
of this Paragraph shall survive the expiration or termination
of this Agreement.











                              21
<PAGE>


      12.2  Indemnity.
            Licensee shall hold harmless and indemnify Sears
and Sears directors, officers, employees, agents, independent
contractors, parents, subsidiaries and affiliates from and
against any and all claims, demands, actions, lawsuits,
proceedings, liabilities, losses, costs and expenses
(including, without limitation, fees and disbursements of
counsel incurred by Sears in any claim, demand, lawsuit, or
proceeding between Licensee and Sears or between Sears and any
third party or otherwise), actually or allegedly resulting from
or connected with the operation of the Licensed Business
(including, without limitation of the foregoing, goods
sold, work done, services rendered, or products utilized in the
Licensed Business, lack of repair in or about the area occupied
by the Licensed Business, operation of or defects in any
machinery, motor vehicles, or equipment used in connection with
the Licensed Business, or located in or about the Licensed
Business area; or arising out of any actual or alleged
infringement of any patent or claim of patent, copyright or
non-Sears trademark, service mark, or trade name); or from the
omission or commission of any act, lawful or unlawful, by
Licensee or its directors, officers, employees, agents or
independent contractors, whether or not such act is within the
scope of the authority or employment of such persons.  The
provisions of this Paragraph shall not apply to the extent any
injury or damage is caused solely by Sears negligence.  The
provisions of this Paragraph shall survive the expiration or
termination of the Agreement.

XIII. INSURANCE 
      13.1  Types of Insurance. 
            Licensee shall, at its sole expense, obtain and
maintain during the Term of this Agreement the following
policies of insurance from companies having a rating of at
least A-VII or better in the current Best's Insurance Reports
published by A.M. Best Company and adequate to fully protect
Sears as well as Licensee from and against all expenses,
claims, actions, liabilities and losses related to the subjects
covered by the policies of insurance below:

            (a) Worker's Compensation insurance covering all
costs, benefits and liabilities under Workers Compensation and
similar laws which may accrue in favor of any person employed
by Licensee for all states in which Licensee operates, and
Employer's Liability insurance with limits of liability of at
least $100,000 per accident or disease and $500,000 aggregate
by disease.  Such insurance shall contain a waiver of
subrogation in favor of Sears.  Limits of liability
requirements for Employer's Liability may be satisfied by a
combination of Employer's Liability and Umbrella Excess
Liability policies.

            (b) Commercial General Liability insurance,
including but not limited to, premises/operations liability,
contractual liability, personal and advertising injury
liability, and products and completed operations liability,
with limits of at least $1,000,000 for bodily injury and
property damage combined.  Sears shall be named as an
additional insured.  Limits of liability requirements may be
satisfied by a combination of Commercial General Liability
and Umbrella Excess Liability policies. 








                              22
<PAGE>


            (c) Motor Vehicle Liability insurance, for owned,
non-owned and hired motor vehicles used in connection with the
Licensed Business, with limits of at least $1,000,000 for
bodily injury and property damage combined.  If only private
passenger vehicles are owned or shall be used in conjunction
with this Agreement, $500,000 combined single limit of
liability is acceptable.  If no vehicles are owned or leased by
Licensee, the Commercial General Liability insurance shall be
extended to provide insurance for non-owned and hired motor
vehicles.  Limits of liability requirements may be satisfied by
a combination of Motor Vehicle Liability and Umbrella Excess
Liability policies.

            (d) "All Risk" Property insurance upon all building
improvements and supplies on the premises, including those
perils generally covered on a "Cause of Loss - Special Form",
including fire, extended coverage, windstorm, vandalism,
malicious mischief, sprinkler leakage, water damage, accidental
collapse, in an amount equal to at least 90% of the full
replacement cost, with a coverage extension for increased cost
of construction, including a waiver of subrogation in favor of
Sears. 

            (e) Fidelity insurance with limits of liability of
at least $50,000.

      13.2  No Cancellation Without Notice. 
            Licensee's policies of insurance shall expressly
provide that they shall not be subject to material change or
cancellation without at least thirty (30) days' prior written
notice to Sears Certificate Management Services, c/o Near North
Technology Services, P.O. Box 811310, Chicago, Illinois
60681-1310, or other address of which Licensee is notified.

      13.3  Certificates.
            Licensee shall furnish Sears with certificates of
insurance or, at Sears request, copies of policies, prior to
execution of this Agreement and upon each policy renewal during
the Term of this Agreement.  If Licensee does not provide Sears
with such certificates of insurance or, in Sears opinion, such
policies do not afford adequate protection for Sears, Sears
shall so advise Licensee, and if Licensee does not furnish
evidence of acceptable coverage within five (5) days, Sears
shall have the right to immediately terminate this Agreement
upon written notice to Licensee.

      13.4  Expiration/Non-Renewal. 
            If Licensee's policies of insurance expire or are
canceled during the Term of this Agreement or are materially
modified, Licensee shall promptly notify Sears of such
expiration, cancellation or material modification.  If such
policies of insurance are materially modified such that, in
Sears opinion, such policies do not afford adequate protection
to Sears, Sears shall so advise Licensee.  If Licensee does not
furnish evidence of acceptable replacement coverage within five
(5) days after the expiration or cancellation of coverage or
the notification from Sears that modified policies are not
sufficient, Sears shall have the right, at its option, to
immediately terminate this Agreement upon written notice to
Licensee.









                              23
<PAGE>


Any approval by Sears of any of Licensee's insurance policies
shall not relieve Licensee of any responsibility under this
Agreement, including liability for claims in excess of
described limits. 

XIV.  TERMINATION
      14.1  Mutual Right of Termination.
            Either party may terminate this Agreement, or any
location, without cause, without penalty, and without liability
for any damages as a result of such termination, at any time
hereafter by giving the other party at least ninety (90) days'
prior written notice.  The notice shall specify the termination
date.

      14.2  Termination of License by Sears With Notice.
            This Agreement shall terminate effective upon
delivery of notice of termination to Licensee if Licensee, or
its owner(s):  (a)  abandons or fails to actively operate the
License Business or fails to commence operation of his Licensed
Business as required in Paragraph 6.3 of this Agreement; (b)
surrenders or transfers control of the Licensed Business
without Sears prior written consent; (c) has made any material
misrepresentation or omission in his application; (d) is
convicted of or pleads no contest to a felony, or engages in
any conduct that is likely to adversely affect the reputation
of Licensee, the Licensed Business or Sears; (e)  makes an
unauthorized transfer of the Licensed Business; (f) makes any
unauthorized use, duplication or disclosure of the Confidential
Information or Customer Information;  (g) fails to secure and
maintain appropriate insurance coverage as set forth in Section
XIII; (h) a petition is filed either by or against Licensee in
any bankruptcy or insolvency proceeding, or if any property of
Licensee passes into the hands of any receiver, assignee,
officer of the law or creditor; or (i) materially misuses or
makes an unauthorized use of any Sears Mark.

      14.3  Termination of License by Sears Without Further
            Notice.
            This Agreement shall terminate without further
action by Sears or notice to Licensee if Licensee or its
owners(s): 
            (a) fails to make payment of any Sears Commissions
or any other amounts due Sears, and does not correct such
failure within ten (10) days after written notice of such
failure is delivered to Licensee; or

            (b) fails to comply with any other provision of
this Agreement or any mandatory specification, standard or
operating procedures as prescribed by Sears and does not
correct such failure within thirty (30) days after written
notice of such failure to comply is delivered to Licensee.


















                              24
<PAGE>


      14.4  Termination on Store Closing.
            Sears may, solely at Sears discretion, terminate
this Agreement with respect to any affected Licensed Business
location without notice, due to the closing of the Designated
Sears Store.  Licensee shall not be entitled to any notice of
such store closing prior to a public announcement of such
closing.  Licensee waives any claim it may have against Sears
for damages, if any, incurred as a result of such closing.  
If any Designated Sears Store is damaged by fire or any other
casualty so that the Licensed Business area becomes
untenantable, this Agreement may be terminated with respect to
such Licensed Business location, without penalty and without
liability for any damages as a result of such termination,
effective as of the date of such casualty, by either party
giving the other party written notice of such termination
within twenty (20) days after the occurrence of such
casualty.  If such notice is not given, then this Agreement
shall not terminate, but shall remain in full force and effect
and the parties shall cooperate with each other so that
Licensee may resume the conduct of business as soon as
possible. 

      14.5  Effect of Termination.
            Upon the termination of this Agreement by
expiration of time or otherwise, Licensee shall, immediately
pay all amounts owed to Sears, cease use of all Sears Marks,
the Confidential Information and Customer Information and, at
its expense, immediately remove all of Licensee's Equipment
from Sears premises and shall, without delay and, at Licensee's
expense, repair any damage to Sears premises caused by such
removal.  Upon the termination of this Agreement by expiration
of time or otherwise, the expense to return the Licensed
Business area to the condition Sears made it ready for use by
the Licensee shall be allocated per the terms of Exhibit D.

      14.6  Survivability.
            No termination of this Agreement, by expiration of
time or otherwise, shall relieve the parties of obligations
arising before expiration or termination or arising upon or
after expiration or termination of this Agreement.

XV.   ASSIGNMENT AND SUBLICENSING
      15.1  Assignment by Licensee. 

            Notwithstanding any other provision contained in
this Agreement, this Agreement is not transferable by Licensee
in whole or in part without Sears prior written consent and
Licensee shall not sub-license the license granted herein to
any person or entity.  Any transfer or attempt to transfer by
Licensee whether expressly or by operation of law, and without
Sears prior written consent, shall, at the option of Sears,
without notice, immediately terminate this Agreement.  The sale
of Licensee's business or any other transaction (including
sales of stock) which shifts the rights or liabilities of
Licensee to another controlling interest shall be deemed such a
prohibited transfer.













                              25
<PAGE>


      15.2  Assignment by Sears.
            This Agreement is fully transferable by Sears and
shall inure to the benefit of any transferee or other legal
successor to Sears interest herein.

      15.3  Binding Nature. 
            The provisions of this Agreement shall be binding
upon Licensee and upon Licensee's successors and assigns and
shall be binding upon and inure to the benefit of Sears,
its successors and assigns.

XVI.  MISCELLANEOUS
      16.1  Cumulative Remedies.
            The remedies provided in this Agreement are
cumulative, and shall not affect in any manner any other
remedies that either party may have for any default or breach
by the other party.  The exercise of any right or remedy shall
not constitute a waiver of any other right or remedy under this
Agreement or provided by law or equity.  No waiver of any such
right or remedy shall be implied from failure to enforce any
such right or remedy other than that to which the waiver is
applicable, and only for that occurrence.

      16.2  Severability.
            If any provision in this Agreement is held to be
invalid, illegal or unenforceable by a court of competent
jurisdiction, such invalidity, illegality or unenforceability
shall not affect any other provision of this Agreement, and
this Agreement shall be construed as if such invalid, illegal
or unenforceable provision had never been included.

      16.3  Governing Law.
            This Agreement shall be interpreted and governed by
the internal substantive laws of the State of Illinois, without
regard to its conflict of law principles.  This Agreement shall
not be effective until it has been received and executed by
Sears in Hoffman Estates, Illinois.  
            
      16.4  Arbitration.
            The parties agree to attempt to resolve any
disputes which arise under this Agreement.  In any case where a
dispute cannot be resolved between the parties, the parties
agree to submit the dispute for binding arbitration in
accordance with  the Commercial Arbitration Rules of the
American Arbitration Association ("AAA"); provided, however
that this section shall not limit Sears right to obtain any
provisional remedy, including, without limitation, injunctive
or other equitable relief, from any court of competent
jurisdiction, as may be 


                              26
<PAGE>


necessary to protect Sears Marks, or other property rights. 
Such arbitration shall be conducted by a single arbitrator in
the English language in San Juan, Puerto Rico, and the arbitra-
tor shall apply the substantive law as provided for in Section
16.3 of this Agreement.  The parties shall agree upon an arbi-
trator; provided, however, that if an arbitrator cannot be
agreed upon within thirty (30) days, the arbitrator shall be
appointed as provided in the AAA Commercial Arbitration Rules. 
The parties may offer such evidence as is relevant and material
to the dispute and shall produce such evidence as the arbitra-
tor may deem necessary to an understanding and determination of
the dispute. Judgment upon the arbitration award may be entered
in any federal or state court having jurisdiction thereof.

      16.5  Entire Agreement.
            This Agreement sets forth the entire agreement and
understanding between the parties with respect to the Licensed
Business.  This Agreement shall not be supplemented, modified
or amended except by a written instrument signed by duly
authorized representatives of Licensee and Sears, and no person
has or shall have the authority to supplement, modify or amend
this Agreement in any other manner.  This Agreement shall be
effective when signed by Sears.
            
      16.6  Headings.
            The paragraph titles in this Agreement are for the
mere convenience of the parties, and shall not be considered in
any construction or interpretation of this Agreement. 

      16.7  Notices.
            All notices provided for or which may be given in
connection with this Agreement shall be in writing and given by
personal delivery, certified mail with postage prepaid and
return receipt requested or its equivalent, such as private
express courier, or by facsimile transmission (with a
confirmation copy sent by regular mail).  Notices given by
Licensee to Sears shall be addressed to: 

            SEARS ROEBUCK DE PUERTO RICO, INC.
            Attention:  President
            P.O. Box 3670302
            San Juan, Puerto Rico  00936-7302

with a copy to:

            SEARS, ROEBUCK AND CO.
            Attention:  Vice President and General Manager,
            Licensed Businesses 
            Department 725  E3-359B  
            3333 Beverly Road
            Hoffman Estates, Illinois 60179
                              27
<PAGE>


Notices given by Sears to Licensee shall be addressed to: 

            CONSUMER PROGRAMS INCORPORATED
            Attention: Senior Vice President of Administration
            1706 Washington Avenue
            St. Louis, Missouri 63103
      
Notices if so sent by mail shall be deemed to have been given
when deposited in the mail or
with the private courier.  All changes of address must be
communicated to the other party in
writing.


- -[REMAINDER OF PAGE INTENTIONALLY LEFT BLANK]-




































                              28
<PAGE>


IN WITNESS WHEREOF, the parties have executed this Agreement or
caused this Agreement to be executed on their behalf by duly
authorized officers or representatives.



                         SEARS, ROEBUCK DE PUERTO RICO, INC.

                      
                         By: /s/ David F. Lauflin
                             -------------------------------
                                 David F. Lauflin
                                 President



                         LICENSEE

                         By: /s/ Alyn V. Essman
                             -------------------------------
                                 Alyn V. Essman
                         Its:    Chairman and Chief 
                                 Executive Officer





























<PAGE>

 
EXHIBIT A

                       DESIGNATED SEARS STORES
<TABLE>
SEARS PORTRAIT STUDIOS PUERTO RICO LOCATIONS
<CAPTION>
Sears #     Studio #     City
<S>         <C>          <C>       <C>
1085        03R77        CAGUAS,   PR 
1905        03R71        HATOREY,  PR
1915        03R73        BAYAMON,  PR
1925        03R72        CAROLINA, PR
1935        03R76        MAYAGUEZ, PR
1945        03R75        PONCE,    PR
2355        03R79        HATILLO,  PR

</TABLE


































                              30
<PAGE>


                            EXHIBIT B

                AUTHORIZED MERCHANDISE AND/OR SERVICES


The following items, merchandise lines and/or services are
authorized for sale by Licensee in the Licensed Business:

     1.   Portrait photography service and photographs

     2.   Passport photography service and photographs

     3.   Portrait-related retail merchandise (e.g., frames,
          mats, albums, greeting cards)

     4.   Portrait-related promotional merchandise for customer
          give-aways

     5.   Digital images (e.g. Portrait Creations(TM), proof
          sheets, portrait restoration)

     6.   Internet archiving services





























                              31
<PAGE>


                         EXHIBIT C

                      SEARS COMMISSION

Licensee shall pay to Sears a commission ("Sears Commission")
which, for each Designated Sears Store, shall be a sum equal to
ten percent (10%) of total annualized net sales for each
Designated Sears Store at which total annualized net sales are
less than $50,000 and fifteen percent (15%) of total annualized
net sales for each Designated Sears Store at which total
annualized net sales are equal to or over $50,000 - retroactive
to the first dollar.  Accounting Centers are to deduct
commission rate at fifteen percent (15%).  Licensee will bill
Sears annually for any excess commissions taken from any
Designated Sears Store with annual net sales of less than
$50,000.



































                              32
<PAGE>


                           EXHIBIT D

                       ALLOCATION OF COSTS

TYPICAL COST ANALYSIS

The Licensed Business shall be built and constructed in
accordance with the plans and specifications prepared and will
include agreed upon standards for the cost of construction.
Items in accordance with the plans and specifications are
listed on a Typical Cost Analysis (TCA) attached as part of
Exhibit D.  The TCA is based on the current ANNUAL EDITION OF
MEANS REPAIR & REMODELING COST DATA.  Sears and Licensee agree
that this Exhibit D will be updated bi-annually and mutually
agreed upon to reflect subsequent ANNUAL EDITIONS OF MEANS
REPAIR & REMODELING COST DATA and to reflect modification of
typical designs and modifications.  The TCA cost will be
represented as a dollar-cost per square foot ratio. 

FINANCIAL RESPONSIBILITIES

The financial responsibilities and standard costs are described
in the TCA.  Items that are classified as "Sears Costs" (S) on
the TCA, shall be Sears responsibility and items that are
classified as "Licensee Costs" (L/B) shall be Licensee's
responsibility.  A cost estimate, known as the Estimated/Actual
Buildout (EAB) may be required to determine the viability or
scope of a project. 

Sears will remit payment for the total cost of all projects
directly to contractors or workmen performing such work and
will invoice Licensee for its share of the expense, at the end
of Sears fiscal year. Sears shall make a settlement adjustment
thirty (30) days after notifying Licensee of the project close
out for the year and all expenses to be charged to Licensee.  

In the event Licensee disputes the settlement adjustment made
by Sears with respect to Change of Location or remodel, it
shall notify Sears and the parties shall have sixty (60) days
from the December end of the month settlement adjustment (which
was made by Sears) to resolve any such dispute.  Any further
adjustment due to either Sears or Licensee relating to such
Change of Location or remodel shall be made pursuant to the end
of the month settlement adjustment following the above
mentioned sixty (60) days. 

MATERIAL CHARGE BACKS.  When, due to shortages or delays,
Licensee provides standard construction materials that are
Sears financial responsibility, Licensee will remit payment
directly to the supplier(s) and will invoice Sears for the
expense.  The amount of any such invoice submitted by Licensee
to Sears shall be deducted from the amount payable by
Licensee at the time of Project year close out (Sears Billing).

PUNCH LIST CHARGE BACKS.  Provided the conditions set forth
below are met, License shall select and employ the services of
a general contractor to complete any remaining punch list
items:

     (1) Sears General Contractor is no longer on the job site;









                              33
<PAGE>


     (2) Licensee has issued written punch list to Sears;

     (3) A period of at least 30 days has elapsed for Sears to
complete punch list items;

     (4) Licensee has provided the cost estimates to Sears
prior to scheduling any work and such cost estimates have been
approved by the Quality/Evaluation Manager, Licensed
Businesses; and

     (5) the General Contractor retained by Licensee shall be
bondable and shall meet all applicable licensing, permitting,
insurance and approval requirements established by Sears
and/or the governmental bodies of the jurisdiction in which the
project is located.

Licensee shall remit payment directly to any general contractor
retained by Licensee to complete punch list items and shall
invoice Sears for the aggregate amounts paid to the general
contractor.

The amount of any such invoices submitted to Sears shall be
deducted from the total Licensee cost at the project close out
(i.e. Sears billing).

CHANGE ORDER REQUEST PROCEDURES.

     Change Orders prior to Licensee installation:
       - Licensee shall submit a written request for a written
         quotation from Sears for the costs of implementing a
         proposed change order.
       - Within a reasonable time after receipt of Licensee's
         request, Sears Project Manager shall return a written
         quotation for change order to Licensee.
       - Licensee shall approve and return change order amount
         to Sears for approval.
       - Sears shall submit approval to Sears Project Manager
         and Licensee within a reasonable time.
       - The cost of any change orders after the project is bid
         by the contractor shall be borne by the party 
         requesting such change.
      
     Change Orders during Licensee installation:
       - Licensee shall submit written request for a written
         quotation from Sears for the costs of implementing a
         proposed change order.
       - Within a reasonable time after receipt of Licensee's
         request, Sears Project Manager shall submit change
         order cost to Licensee for approval.
       - Licensee shall approve and return change order amount
         to Sears for approval. 
       - Sears shall submit approval to Sears Project Manager
         and Licensee within a reasonable time.
       - The cost of any change orders after the project is bid
         by the contractor shall be borne by the party 
         requesting such change.
            












                              34
<PAGE>


GENERAL RESPONSIBILITIES

Licensee shall be responsible for all furniture, trade fixtures
(display units, cabinets, and counters), trade equipment
(cameras, lighting units, and computers), Licensee's POS and
peripheral devices (printers, bar-code scanning devices,
electronic signature capture devices) and any other items not
listed on the TCA. 

Sears shall be responsible for all costs associated with
bringing electrical panel and service, air conditioning,
heating and ventilation ducts into the Licensed Business area. 
The expense of purchasing and installing all electrical
fixtures and equipment (including, but not limited to
circuit boxes, dedicated outlets, lighting fixtures and all
necessary electrical connections within the area occupied by
the Licensed Business.  All air conditioning work required by
Licensee shall be designed and installed by Sears.  Licensee
shall provide mechanical drawing identifying the number and
location of supply/return air diffuser required.  This work
shall include, without limitation, connections to supply/return
air lines, duct work, supply and return air diffusers, and any
circuitry/controls required for the operation of said air
conditioning system, and shall be allocated in accordance with
the TCA and further outlined in Exhibit D.  Any responsibility
not provided for in the TCA or Exhibit D shall be negotiated in
good faith by Sears and Licensee.  

Licensee shall be responsible for any additional leasehold
improvements, included, but not limited to electrical wiring,
lighting, air conditioning, heating or ventilation ducts which
Licensee feels are required to change or improve the utility
service to the Licensed Business area to a level that is
greater than the service provided to rest of the Designated
Sears Store.

NEW DEPARTMENT                                           

Licensee's share of the cost will be determined by applying the
TCA to the Usable Space.

For purposes of this Agreement, "Usable Space" means net square
footage of the area dedicated for the operation of the Licensed
Business.  

REMODEL PROJECTS

     Sears Update Projects - Update Projects initiated by Sears
Construction (D/824), budget a fixed cost per square foot for
store remodeling. Sears shall bear all costs of carpeting
and repainting (including removal of existing wallcovering) for
each Update Project.  Sears will do nothing beyond the scope of
the Update Project unless requested by Licensee. If Licensee
requests, and Sears agrees, that additional work should be done
within the Licensed Business area, Sears and Licensee agree to
share equally the construction costs related to the Update
Project.  If Sears requests additional work within the Licensed
Business area, the costs shall be allocated as follows: 
      
      (a) If there is a decrease in Usable Space for the
          Licensed Business area of 10% or more, the TCA cost
          factor shall be applied to the reduced Usable Space,
          and Sears shall pay Licensee the sum of Fifteen
          Hundred Dollars ($1500); or





                              35
<PAGE>


     (b) If there is no change, a decrease of less than 10%, or
         an increase in Usable Space, the construction costs
         related to the Update Project shall be shared equally
         by Sears and Licensee. 
      
     Sears Remodel/Local Projects - If Sears requests or
initiates a Change of Location of a Licensed Business location
that has previously been subject to a Change of Location during
the term of this Agreement, Sears shall bear all construction
costs related to such Change of Location and shall pay Licensee
the sum of Fifteen Hundred Dollars ($1500) for incidental
costs incurred in such a Change of Location. If a Change of
Location results in a(n):
      
         Decrease in Space-- Sears shall bear all construction
costs related to such Change of Location and shall pay Licensee
the sum of Fifteen Hundred Dollars ($1500.00) for incidental
costs incurred in such a Change of Location.

                               or

         Increase in Space-- The Licensee's share of the TCA
will be applied to only the increase in space (new square
footage).  The Licensee's share of the TCA will be charged to
Licensee if space has been requested and approved by Licensee. 

     Licensee Remodel/Local Projects - Projects requested by
Licensee and approved by Sears. The Licensee's share of the TCA
will be applied to the total Usable Space assigned to
Licensee.
            
All exceptions to the above will be agreed on prior to the
completion of final plans for construction.  Any changes after
approval of final plans by both parties shall be the
responsibility of the party making the change.

ADDITIONAL CAMERA ROOMS

The construction cost of new camera rooms shall be shared
equally between Sears and Licensee, and the total TCA cost
shall be applied to a standard of 500 square feet.

MAINTENANCE OF FACILITIES

Sears shall be responsible for all costs associated with the
regular maintenance of the physical facility of the Designated
Sears Stores, including electrical service, air conditioning,
heating, ventilation, standard lighting (including standard
light bulbs), ceiling tiles, drywall repair, paint, and carpet.
The cost to replace any of the general construction items due
to age and/or normal wear shall be allocated in accordance with
the TCA. Licensee shall be responsible for all costs associated
with maintaining Licensee's Equipment and Licensee's POS in
good order and repair.















                              36
<PAGE>



</TABLE>
<TABLE>
TYPICAL COST ANALYSIS
NEW STORE
PORTRAIT STUDIO (2 CAMERA ROOM) June 1998
GROSS AREA - 1428 SF
<CAPTION>
                                            UNIT
ITEM                         QUANTITY UNIT  COST     TOTAL 
- ---------------------------- -------- ---- -------  -------
<S>                          <C>  <C>      <C>      <C>
S  10'Partitions              220      LF    30.00    6,600
S  Wall insulation              -      SF     0.40        -
S  Doors                        2      EA   700.00    1,400
S  Cabinets, upper and lower    -      LF   175.00        -
S  Vanity                       -      EA   300.00        -
S  Acoustical ceiling        1428      SF     1.50    2,142
S  Ceiling insulation           -      SF     0.60        -
S  Paint walls               3000      SF     0.50    1,500
S  Paint doors                  2      EA   100.00      200
LB Wallcovering               240      SF     1.60      384
LB Carpeting                  182      SY    18.00    3,284
S  Base                       300      LF     1.20      360
LB Shock pad                   24      SY     5.00      122
S  Fire protection           1428      SF     1.50    2,142
S  HVAC ductwork             1428      SF     5.00    7,140
LB 225 amp 120/208 PA           1      EA  1800.00    1,800
S  Light fixtures              10      EA   150.00    1,500
LB Dedicated circuits           8      EA   200.00    1,600
LB Track lighting              70      LF    38.50    2,695
LB Wall washer                  -      EA   150.00        -
LB Light bar                    4      LF    50.00      200
LB Exit lights                  1      EA   150.00      150
LB Light switch                 8      EA   125.00    1,000
LB Duplex outlets              19      EA   108.00    2,052
LB Phone outlet                 4      EA   365.00    1,460
LB Triple duplex recept         2      EA   150.00      300
LB Floor outlets                1      EA   300.00      300
LB Quad outlet                  2      EA   130.00      260
LB Data                         5      EA    50.00      250
S  Cash register                1      EA   536.00      536
S  Baffle                      19      LF    20.00      380
LB Chair rail                 101      LF     5.00      505
LB Architectural services    1428      LS     2.00    2,856
S/LB G.C.O.H. and fee           1      LS  6673.26    6,468
                                                    ------- 
                                                    $49,586
                                                    =======

New Store                         COST/SF             34.72    

Remodel in warehouse space           $/SF             38.97   
Remodel in retail or office 
  space                              $/SF             39.47    
Remodel in existing license
  business (Low to High)             $/SF             19.24   
</TABLE>





                                   37








<PAGE>


<TABLE>
TYPICAL COST ANALYSIS (continued)
NEW STORE
PORTRAIT STUDIO (2 CAMERA ROOM) June 1998
GROSS AREA - 1428 SF
<CAPTION>
ITEM                            SEARS       L.B.
- ----------------------------   -------   ------------
<S>                            <C>        <C>      <C>
S  10' Partitions               6,600          -
S  Wall insulation                  -          -
S  Doors                        1,400          -
S  Cabinets, upper and lower        -          -
S  Vanity                           -          -
S  Acoustical ceiling           2,142          -
S  Ceiling insulation               -          -
S  Paint walls                  1,500          -
S  Paint doors                    200          -
LB Wallcovering                     -        384
LB Carpeting                        -      3,284
S  Base                           360          -
LB Shock pad                        -        122
S  Fire protection              2,142          -
S  HVAC ductwork                7,140          -
LB 225 amp 120/208 PA               -      1,800
S  Light fixtures               1,500          -
LB Dedicated circuits               -      1,600
LB Track lighting                   -      2,695
LB Wall washer                      -          -
LB Light bar                        -        200
LB Exit lights                      -        150
LB Light switch                     -      1,000
LB Duplex outlets                   -      2,052
LB Phone outlet                     -      1,460
LB Triple duplex recept             -        300
LB Floor outlets                    -        300
LB Quad outlet                      -        260
LB Data                             -        250
S  Cash register                  536          -
S  Baffle                         380          -
LB Chair rail                       -         505
LB Architectural services           -       2,856
S/LB G.C.O.H. and fee            6,673          -
                               --------   -------
                               $30,573    $19,219  $49,792
                               ========   =======
New Store                        21.41      13.46

Remodel in warehouse space       23.41      15.71   39.12
Remodel in retail or office 
  space                          23.91      15.71   39.62
Remodel in existing license
  business (Low to High)         22.91      15.71   38.62
</TABLE>












                              38




                                                 EXHIBIT (10.31)






               License Agreement - Sears Canada, Inc.






































                             29

<PAGE>


     THIS LICENSE AGREEMENT made in triplicate this 6th day of
April, 1977, between SIMPSONS-SEARS LIMITED, a Company
incorporated under the laws of Canada (hereinafter called
"Sears") and CHROMALLOY PHOTOGRAPHIC INDUSTRIES LIMITED, a
Company incorporated under the laws of Ontario, (hereinafter
called "Licensee") which said parties, in consideration of the
promises, undertakings and commitments of each party to the
other as set forth herein, hereby mutually agree as follows:

1.   LICENSE:  Sears hereby licenses Licensee to have the    
privilege of conducting and operating, pursuant to the terms,
provisions and conditions contained in this agreement, a
photography concession department (hereinafter called
"Department") in certain of Sears retail stores for the
purpose of producing photographic portraits, passport
photographs, photographic copy and restoration work, the sale
of frames and related items, and for no other purpose
whatsoever.  The name of such service shall appear as "Sears
Portrait Studio" in advertising and in-store signing.

2.   LOCATIONS:  This License Agreement authorizes Licensee to
operate said photography concession departments in those
retail stores of Sears as Licensee and Sears shall mutually
agree in writing and as are designated in Location Approval
Rider attached hereto from time to time and marked Schedule
"A".

3.   TERM:  The initial term of this License Agreement shall
be for one (1) year commencing the 6th day of April, 1977, and
this Agreement shall continue to be effective from year to
year thereafter, except that either party may, at any time
during the initial term or any renewal thereof, by giving
sixty (60) days written notice, terminate this agreement.

4.   If any one or more of the premises in which said
departments are located are under lease to Sears, then the
rights granted to Licensee under this agreement shall also be
subject to all the terms, agreements and conditions and to any
cancellation privileges contained in said lease or leases and
for any other shopping center agreements applicable to Sears;
and in the event of termination of any such lease or leases by
expiration of time, or otherwise during the continuance of
this agreement, then the rights granted to Licensee under this
agreement shall likewise terminate as to such department.

5.   SEARS COMMISSION:
(a)  In consideration of the privilege herein granted to
Licensee to conduct and operate said Department under the
terms, provisions and conditions of this License Agreement,
Licensee in addition to its other undertaking herein, shall
pay to Sears, and Sears shall be entitled to receive from
Licensee, a commission (herein called "Sears Commission") 
<PAGE>


which shall be a sum equal to fifteen percent (15%) of
Licensee's net sales of Sears Portrait Studio each month.

(b)  NET SALES DEFINED:  Licensee's said "Net Sales" are
herein defined to mean gross sales of merchandise and services
made in, upon or from said Department, less returns and
allowances.

6.   (a)  SALES RECEIPTS:  At the close of each business day,
the amount of the gross sales of Licensee, and the returns and
allowances made during said day by Licensee in, upon or from
said Department shall be reported by Licensee to the head
cashier of said retail store of Sears, and, when making such
daily reports, Licensee shall deliver therewith to said
cashier all money derived from such sales; and an account
thereof shall be kept by both Licensee and Sears.  Sears shall
have the right to retain out of such receipts the proper
amount of the Sears Commission payable hereunder together with
any other sums that may be due Sears from Licensee.

     (b)  SETTING OF ACCOUNTS:  A setting of accounts between
the parties shall be made promptly after the end of each
calendar month for the receipts and any authorized credit
sales of said Department during such calendar month.  Sears
shall have the right at any reasonable time to inspect and
audit the books and records of Licensee with respect to the
business conducted by Licensee in said Department.  Said books
and records shall be kept and maintained according to standard
and generally acceptable accounting practices.  The Store
Manager of said retail store and Licensee may agree to make
settlement at more frequent intervals.

7.   CHANGES OF LOCATION:  Sears shall have the right to
change the location, dimensions and amount of space for said
Department from time to time during the term of this License
Agreement in accordance with Sears judgement as to what
arrangements will be most satisfactory for the general good of
all departments of its said retail store and at which said
Department shall be conducted and operated hereunder.  In the
event Sears desires that the location of said Department be so
changed Sears will, at its expense, move Licensee's Equipment
used in said Department to the new location of said
Department.

8.   (a)  CASH REGISTER:  Sears shall, at its expense, furnish
a cash register and stand for use in said Department during
the term hereof, it being understood and agreed that such cash
register shall be of a size and design satisfactory to Sears
and that such cash register shall at all times be and remain
the property of Sears.


<PAGE>


     (b)  LICENSEE'S EQUIPMENT:  Licensee shall, entirely at
its expense, install in said Department all such furniture, 
fixtures and equipment as may be necessary and proper for the
operation of the business to be conducted therein pursuant to
this License Agreement (such furniture, fixtures and equipment
being herein for convenience referred to as "Licensee's
Equipment").  Said Licensee's Equipment and the size, design
and location thereof shall at all times be subject to Sears
approval.  SEARS AT ITS OWN EXPENSE WILL ERECT THE ROUGH WALLS
(PERIMETER AND INSIDE) FINISHING AND DECORATING SAID WALLS, AS
WELL AS INSTALLING CARPETING OR OTHER FLOORING OF THE STUDIO. 
If Sears arranges for the installation of any of Licensee's
Equipment, or any other items which are Licensee's obligation
hereunder, Licensee shall promptly reimburse Sears for the
cost of the installation of such items upon receipt by
Licensee from Sears of a statement therefor.

     (c)  PROHIBITED LIENS:  Licensee shall not allow, suffer
or permit any liens, claims or encumbrances to attach to or
against any of said Licensee's Equipment, or, by reason of the
installation of Licensee's Equipment, to or against the
premises in or upon which the same shall have installed; and
in the event any lien, claim or encumbrance should attach to
any such Licensee's Equipment or such premises, Licensee shall
immediately take all such steps as may be necessary to cause
such lien or encumbrance to be released and discharged.

     (d)  CONDITIONS OF DEPARTMENT:  At all times during the
term hereof, Licensee shall, at its expense, keep said
Department in a thoroughly clean and neat condition and shall
maintain said Licensee's Equipment in good order and repair
and shall make such repairs or replacements as may be deemed
necessary either by Licensee or Sears.

9.   (a)  DEPARTMENT EMPLOYEES:
     (1)  Licensee shall have no authority to employ persons
on behalf of Sears and no employees of Licensee shall be
deemed to be employees or agents of Sears, said employees at
all times remaining Licensee's employees.  Licensee shall have
the sole and exclusive control over Licensee's labour
relations policies and policies relating to wages, hours,
working conditions, or conditions of employment of Licensee's
employees, and the sole and exclusive right to hire, transfer,
suspend, lay off, recall, promote, assign, discipline, adjust
grievances and discharge said employees, provided, however,
that at any time Sears so requests, Licensee will give
consideration to the transfer from any Sears store of any
employee who is objectionable to Sears for reasons of health,
safety and/or security of Sears customers, employees or
merchandise and/or whose manner impairs Sears customer
relations. 

<PAGE>


     (2)  Licensee agrees to assume complete responsibility
for all salaries and other compensation of all of Licensee's 
employees and will make all necessary deductions and
withholdings from said employees' salaries and other
compensation, file such returns as may be required, and
assumes full responsibility for the payment of any and all
contributions, taxes, assessments, and agrees to meet all
other Federal and Provincial requirements.

     (3)  (a)  Licensee further agrees and warrants that
Licensee will comply with any other Federal, Provincial or
Local law or regulation regarding compensation, hours of work
or other conditions of employment including but not limited to
Federal or Provincial laws or regulations regarding minimum
compensation, overtime and equal opportunities for employment.

(b)  Licensee agrees and warrants that said employees while
present in Sears store will comply with any and all Federal,
Provincial and Local laws, regulations and ordinances
applicable to Licensee.

(c)  Licensee agrees to protect, defend, indemnify
and hold Sears harmless from and against all claims (including
lawyers' fees and penalties) made against Sears:
     (1)  by employees of Licensee for salaries and other
          compensation;
     (2)  by employees of Licensee under the  Workmen's
          Compensation Act of any Province, if applicable;
     (3)  with regard to employees of Licensee, arising out of
          any party responsible therefor (including Sears):
          (i) failing to pay contributions, taxes, or
              assessments due under Federal or Provincial    
              laws;
         (ii) failing to make reports or failing to comply
              with any other requirements of said laws;
        (iii) failing to comply with any other Federal or
              Provincial laws or regulations regarding
              compensation, hours of work or other conditions
              of employment including but not limited to
              Federal, Provincial or Local laws or regulations
              regarding minimum compensation, overtime and
              equal opportunities for employment;
         (iv) failing to comply with any other Federal, 
              Provincial or Local law, regulation or
              ordinance.

10.  (a)  MERCHANDISE AND SERVICES:  During the term hereof,
Licensee shall maintain in said Department a complete stock of
merchandise to be sold therein, the quantity and quality
thereof being subject to the approval of Sears.  The
merchandise and services to be sold in said Department shall 

<PAGE>


be sold to the public at reasonable prices.  Licensee
expressly covenants that such prices shall not exceed those of
competitors for merchandise and services of a quality similar
to those offered for sale in said Department and that prices
shall be plainly marked on all merchandise offered for sale in
said Department.

     (b)  UNAUTHORIZED SALES:  Licensee covenants that during
the term of this License Agreement, the space occupied by said
Department shall not be used for any purpose other than for
the purpose  expressly authorized in this License Agreement,
and that no services will be rendered and no merchandise will
be handled in said Department except such services and
merchandise as are ordinarily rendered and handled in the
conduct of such Department and which are approved as to their
nature by Sears Store Manager.

     (c)  CUSTOMER ADJUSTMENTS:  All of the work and services
performed by Licensee in said Department shall be up to a high
standard of workmanship and all the merchandise sold in such
Department shall be of high quality.  Licensee shall at all
times maintain the general policy of satisfaction or money
refunded to customers and shall adjust all complaints of, and
controversies with customers, with respect to said Department
or to services rendered or merchandise sold therein.  In any
case in which said adjustment is unsatisfactory to the
customer, Sears reserves and shall have the right at
Licensee's expense, to make such further adjustment as Sears
may deem necessary under the circumstances and any adjustment
made by Sears shall be conclusive and binding upon Licensee
and Licensee shall abide by and comply with such adjustment.

     (d)  SEARS EMPLOYEES DISCOUNT:  Such merchandise and
services shall be offered for sale by Licensee to the
employees of Sears at the same fifteen percent (15%) discount
which Sears allows its own employees on purchases of
merchandise.

     (e)  CASH AND CREDIT SALES:  All sales made in said
Department shall be made for cash only; provided, however,
that with the approval of the Store Manager or the Credit
Manager of the retail store of Sears at which the Department
is operated hereunder, sales may be made by Licensee on such
of Sears regularly established credit plans as may be first
approved by such Store Manager or Credit Manager.  No part of
the carrying charges which may be made by Sears in connection
with any credit sale shall be payable to or credited in any
way to Licensee.  Licensee shall not be responsible for or
charged with any credit losses on such credit sales.  Licensee
shall make no reference in any advertising of the service that
Sears credit services are available.

<PAGE>


     (f)  CHEQUES:  If cheques should be accepted by Licensee
or its employees in payment for services rendered or sales
made in said Department, it is agreed that any and all losses
which may be sustained by reason of non-payment of such
cheques upon presentment, shall be borne and charged to
Licensee, and Sears shall have no liability with respect
thereto.

11.  (a)  HOURS, RULES, NAME:  Said Department shall be kept
open for business and operated during the same business hours
in which the said retail store of Sears is open for business
except to the extent prevented by circumstances beyond the
control of Sears or Licensee.  In order to protect customers
and the respective employees of Sears and Licensee on the
store premises, Licensee agrees to conduct Licensee's
operations in an honest, courteous, and efficient manner and
to abide by safety rules and regulations of Sears in effect
from time to time.  Licensee shall not use its names or any
other name in connection with conduct and operation of such
Department without the consent of Sears.  Licensee shall
conduct said Department under the name "Sears Portrait
Studio".

     (b)  ACCESS TO DEPARTMENT:  Licensee and Sears shall have
the access to said Department at all times as said Sears
retail store is open to customers for business and at all such
other times as the Store Manager of said Sears retail store
shall authorize and approve.  Said Store Manager shall be
furnished with keys too said Department and shall have access
thereto at all times.

12.  ADVERTISING:  Licensee shall advertise and actively
promote the business conducted by such Department.  It is
expressly understood and agreed that all signs, advertising
copy and all sales promotional plans and devices which may be
utilized with respect to said Department, shall be first
submitted for approval to SEARS DEPARTMENT 702-0, Toronto, or
to such other person said SEARS DEPARTMENT 702-0 shall
designate, and Licensee further agrees that it will not issue
any such advertising material or conduct any such sales
promotional plan or device without such prior approval. 
Licensee shall at no time during this License Agreement or at
any time thereafter issue any publicity or press releases
regarding this License Agreement or Licensee's activities
hereunder unless Licensee obtains the prior written approval
of such publicity or press releases from SEARS DEPARTMENT 
702-0.





<PAGE>


13.  (a)  UTILITIES:  Sears shall furnish, without expense to
Licensee, a reasonable amount of heat, light, electric power
and normal rubbish disposal for the operation of said
Department at reasonable hours except when prevented by
strikes, accidents, or the making of repairs to the heating,
lighting and electric power systems, and except when prevented
by other causes beyond the control of Sears; however, Sears
shall not be liable for any injury or damage whatsoever which
may arise by reason of Sears failure to furnish such heat,
light and electric power, regardless of the cause of such
failure, all claims for such injury or damage being hereby
expressly waived by Licensee.  The expense for installing
light, ventilation, and power lines, which may be required in
order to bring such utilities up to (but not within) such
Department shall be borne and paid by Sears, and the expense
of purchasing and installing all fixtures and equipment within
the confines of such Department, including, but without
limitation to, all necessary electrical connections for said
Department, and also including the subsequent maintenance of
such fixtures and equipment shall be borne and paid by
Licensee.

     (b)  TELEPHONE:  If requested by Licensee, Sears will
arrange for the furnishing of telephone service for said
Department, and Licensee shall bear and pay the entire cost of
the installation of the telephone equipment necessary to
provide said service.  Licensee shall also bear and pay the
entire cost of the telephone service furnished said
Department, including the prorata cost of the operation of the
switchboard at said retail store.

14.  LICENSEE'S PURCHASES:  All purchases and contracts in
connection with the conduct and operation of said Department
shall be made by Licensee in its own name.  Under no
circumstances will Licensee make any purchases or incur any
obligation or expense of any kind in the name of Sears. 
Licensee shall promptly pay all the obligations of such
Department and will hold Sears free and harmless from any and
all claims and liabilities incurred by Licensee in the conduct
and operation of such Department.  Upon request by Sears,
Licensee shall furnish Sears with the names of all parties
from whom Licensee purchases merchandise for sale in said
Department, as well as the names of all other parties with
whom Licensee may have any business or contractual relations
in connection with the conduct of the business of said
Department.

15.  LICENSES, LAWS, ORDINANCES:  Licensee shall, at its
expense, obtain all permits and licenses which may be required
under any applicable Federal, Provincial or Local law,
ordinance, rule or regulation by virtue of anything done in
the conduct of said Department and in the performance of this
<PAGE>


License Agreement, and Licensee shall in the conduct of said
Department and in the  performance of this License Agreement
comply fully with all applicable Federal, Provincial and Local
laws, ordinances, rules and regulations.

16.  FEES, TAXES:  Licensee shall, at its expense, pay,
collect and remit or discharge all License fees, business,
use, sales, or other similar or different taxes or assessments
which may be charged or levied by reason of anything done in
the conduct of said Department and in the performance of this
License Agreement, excluding, however, all taxes and
assessments applicable to Sears income from Sears Commission
hereunder or applicable to Sears property.

     If the Licensee is not separately assessed by the taxing
authorities, Licensee shall be responsible to Sears for that 
portion of taxes on the occupied area, calculation to be based
on the area occupied to the total area of the demised premises
assessed for such tax.

     Should the period of occupancy be less than a full
taxation year, then such taxes shall be pro-rated accordingly.

17.  SEARS LIEN:  Licensee hereby grants and gives to Sears
and Sears shall at all times have, a first charge and lien
upon all of Licensee's Equipment in said Department as
security for the payments herein provided to be made by
Licensee to Sears, and for the due performance and observance
of all the other covenants and agreements of Licensee in any
of said payments or in any of Licensee's covenants herein
contained, with or without notice and without in any manner
affecting any other remedies that Sears may have by reason
thereof, to terminate this License Agreement, to take
possession of said Department and of Licensee's Equipment and
all other property therein, to exclude Licensee from said
Department, and at Licensee's expense, to remove from the
respective premises if Sears the said property of Licensee or
to purchase or to sell such of Licensee's Equipment and other
property in or at said Department as may be necessary in order
to pay Sears all amounts due or to become due Sears from
Licensee and to cure all other defaults of Licensee hereunder.

18.  (a)  RIGHT TO TERMINATE ON DEFAULT OF LICENSEE:  This
License Agreement is not transferable by Licensee in whole or
in part without Sears prior written consent.  Any transfer or
attempt to transfer hereof by Licensee, either expressly or by
operation of law, without Sears prior written consent, shall,
at the option of Sears, without any notice whatsoever,
immediately terminate this License Agreement.  In the event
any bankruptcy or insolvency proceedings should be commenced
by or against Licensee, or if any property of Licensee passes

<PAGE>


into the hands of any receiver, assignee, officer of the law
or creditor, or it Licensee vacates, abandons or ceases to
operate any said Department, or in any event Licensee should
fail or refuses after three (3) days' written notice from
Sears to comply with any agreement or conditions of this
License Agreement, then, in any such event Sears shall have
the right immediately to terminate this License Agreement with
respect to said Department operated hereunder, with or without
notice to Licensee, whereupon Sears may, at its option,
enforce the rights, remedies and liens mentioned in Paragraph
16 hereof, without, however, affecting any other rights or
remedies which Sears may have by reason thereof.  Licensee
agrees too pay and discharge all costs and expenses including,
but without limitation to, Lawyer's fees, which may be
incurred by Sears in enforcing the terms of this License
Agreement.

     (b)  RIGHT OF TERMINATION AFTER FIRE:  In the event that
the store of Sears at which said Department is conducted
hereunder should be damaged by fire or any other casualty in
such manner that the space occupied by said Department should
be untenantable, this License Agreement may be terminated with
respect to said Department by either party hereto, effective
as of the date of the casualty, by giving to the other party
written notice of such termination within twenty (20) days
after the happening of such casualty.  If such notice is not
given, then this License Agreement shall not so terminate, but
shall remain in full force and effect, and the parties hereto
shall cooperate with each other so that said Department may
resume the conduct of business as soon as possible after the
happening of said casualty.

     (c)  MUTUAL RIGHT OF TERMINATION:  Either party hereto
shall have the right to terminate this License Agreement with
respect to said Department in any or all of the Sears retail
stores designated in Location Approval Rider at any time
hereafter by giving to the other party at least sixty (60)
days prior written notice of such termination.

19.  SEARS OPTION TO PURCHASE LICENSEE'S EQUIPMENT:  In the
event of the termination of this License Agreement with
respect to said Department by expiration of time or otherwise,
Sears shall have the right, privilege and option, but not the
obligation, to purchase from Licensee, and Licensee shall
convey and sell to Sears, such items of said Licensee's
Equipment as Sears may designate in a written notice delivered
to Licensee at least twenty (20) days prior to the effective
date of such termination.  The purchase price of any items
which may be purchased by Sears hereunder shall be equal to
the original cost of such items to Licensee less all liens and
indebtedness against the same and less depreciation at the
rate of ten percent (10%) per annum from the date of
<PAGE>


installation of each item so purchased until the effective
date of such termination, and Licensee will give Sears good
and valid bills of sale therefor.

20.  REMOVAL OF LICENSEE'S EQUIPMENT:  Upon the termination of
this License Agreement with respect to said Department by
expiration of time or otherwise, if Licensee is not then in
default under this Agreement, Licensee shall, at its expense,
immediately remove all of Licensee's said Equipment (except
such of Licensee's Equipment as may be purchased by Sears as
hereinbefore provided) from the premises of Sears and shall,
without delay and at Licensee's expense, repair any damage
caused by such removal.

21.  INDEMNITY BY LICENSEE:  

     (a)  Licensee agrees that Sears shall not be liable for
any damage to Licensee or any property whatsoever of Licensee
in said Department because of the alleged negligence, act of
omission of Sears or of any tenant, licensee or occupant of
the premises at which said Department may be located, or
because of any damage caused by any casualty, including but
not limited to, fire, water, snow, steam, gas, odours, in or
from said store or store premises, or because of the leaking
of any plumbing, or because of any accident or event which may
occur in said store or upon said premises, or because of any
alleged lack of repair in or about said store or store
premises, or because of the alleged acts or omissions of any
janitors or other persons in or about said store or store
premises, Licensee hereby releasing and waiving any and all
claims therefor.  Sears shall not be liable for the
safekeeping or safe delivery of any property of Licensee or of
any customer of Licensee in or upon any of the said store
premises, nor for any loss or damage thereto, by fire, theft,
accident, breakage or any other cause whatsoever.

     (b)  Licensee covenants that it will protect, defend,
hold harmless and indemnify Sears, its directors, officers and
employees, from and against any and all expenses, claims,
actions, liabilities, damages and losses of any kind
whatsoever (including without limitation of the foregoing,
death of or injury to persons and damage to property),
actually or allegedly resulting from or connected with the
operation of said Department (including, without limitation of
the foregoing, goods sold, work done, services rendered or
products utilized therein, lack of repair in or about said
Department, operation of or defects in any machinery or
equipment used or located in said Department) or from the
omission or commission of any act, lawful or unlawful, by
Licensee or its agents or employees, whether or not such act
is within the scope of the employment of such agents or
employees.
<PAGE>


22.  INSURANCE:

     (a)  Licensee hereby agrees and covenants that it shall,
at its sole expense, obtain and maintain during the term of
this License Agreement the following policies of insurance
from companies satisfactory to Sears and containing provisions
and being in amounts satisfactory to Sears and adequate to
fully protect Sears as well as Licensee from and against all
expenses, claims actions, liabilities and losses arising out
of the subjects covered by said policies of insurance:

          (1) Fire Insurance upon Licensee's fixtures,
              furniture, equipment and merchandise in the
              Department for the full insurable value 
              thereof.
          (2) Workmen's Compensation, if applicable, and
              Employer's Liability Insurance (with limits of
              not less than $100,000) covering all persons
              employed or working in said Department.
          (3) Public Liability Insurance covering all
              expenses, claims, actions, liabilities,
              damages and losses arising out of the
              alleged death of or injury to persons and
              damage to property (with limits of not less
              than $1,000,000 inclusive) and containing a
              Contractual Liability endorsement expressly
              covering Licensee's liability to Sears
              assumed by Licensee in this License Agreement.

     (b)  All such aforesaid policies of insurance shall
expressly provide that they shall not be subject to
cancellation except upon at least thirty (30) days' prior
written notice to Sears.  Licensee shall, if requested by
Sears, furnish Sears with copies of such policies or
certificates thereof.  If in Sears' opinion any of said
policies do not adequately protect Sears, then Sears shall
have the right, at its option, to obtain additional insurance
at the expense of Licensee.

23.  REMEDIES CUMULATIVE:  It is agreed that the remedies
herein provided in case of any default or breach by Licensee
of this License Agreement are cumulative and shall not affect
in any manner any other remedies that Sears may have by reason
of such default or breach by Licensee.

24.  ASSIGNS:  The provisions of this License Agreement shall
be binding upon Licensee and upon Licensee's successors and
assigns and shall be binding upon and inure to the benefit of
Sears, its successors and assigns, it being expressly
stipulated that nothing herein contained shall authorize the
assignment of this License Agreement by Licensee.

<PAGE>


25.  OTHER AGREEMENTS:  It is understood and agreed that this
agreement shall terminate immediately, at Sears' sole option,
without cost or penalty, if any claim is made that this
agreement in any way contravenes any previous agreements
entered into by Sears, provided that Sears shall first conduct
a thorough investigation of such claim, and shall give
Licensee notice of such claim and shall disclose to Licensee
the results of such investigation.

26.  NOTICES:  All notices herein provided for or which may be
given in connection with this License Agreement shall be in
writing and given either in person or by certified mail with
postage pre-paid or by registered mail with postage pre-paid
and return receipt requested.

     If any such notice be given by Licensee to Sears, it
shall be addressed to:

     Simpsons-Sears Limited,
      Attention:  Vice President Operating, D/702-0,
      222 Jarvis Street,
      Toronto, Ontario.  M5B 2B8

and if given by Sears to Licensee such notice shall be
addressed to:

     Chromalloy Photographic Industries Ltd.,
      2792 Slough Street,
      Mississauga, Ontario.  L4T 1G3
      Attention:  Mr. A. Almond,
                  Executive Vice-President.

and such notices shall be deemed to have been given when
deposited in the mail.

27.  ENTIRE AGREEMENT:  It is mutually understood and agreed
that this License Agreement sets forth the entire agreement
and understanding between the parties hereto with respect to
the subject matter hereof, and that this License Agreement
shall not be supplemented, modified or amended except by a
written instrument signed by Licensee (or by a duly authorized
officer of Licensee if Licensee is a corporation) and by a
duly authorized officer or agent of Sears, and that no person
has or shall have the authority to supplement, modify or amend
this License Agreement in any other manner.

28.  RELATIONSHIP BETWEEN PARTIES:  It is understood and
agreed that nothing contained in or done pursuant to this
License Agreement shall be construed as creating a
partnership, agency or joint venture, and, except as may be
otherwise expressly provided in this License Agreement, 

<PAGE>


neither party shall become bound by any representation, act or
omission of the other party hereto.

29.  SEARS NAME:  Sears hereby grants to the Licensee, the
limited right and permission to use the trademarks and
tradenames "Simpsons-Sears" and "Sears", which are owned by
Sears, in connection with the conduct of the Licensee's
business pursuant to this Agreement.  Licensee covenants and
warrants that said trademarks and tradenames are and shall
remain the sole and exclusive property of Sears and that
Licensee shall not in any way whatsoever acquire any right or
interest in such trademarks and tradenames other than
expressly set forth herein.  Upon the expiration or
termination of this Agreement, Licensee shall cease to use the
names "Simpsons-Sears" and "Sears" for any purpose whatsoever
and shall promptly destroy all letterheads, advertising
materials or other devices, signs, logos and similar
paraphernalia which depict the "Simpsons-Sears" and "Sears"
logos, or which in any way indicates that Licensee is
conducting business in conjunction with Sears.

30.  HEADINGS:  The headings or title captions in this License
Agreement have been placed thereon for the mere convenience of
the parties, and shall not be considered in any construction
or interpretation of this License Agreement.

     IN WITNESS WHEREOF, the parties hereto have hereunto set
their hands and affixed their seals as of the day and year
first above written the corporate party or parties by its or
their proper officers or agents duly authorized thereunto.


                              SIMPSONS-SEARS LIMITED


                         /s/  T. R. Hammond
                              -----------------------
                              Vice-President                 


                              CHROMALLOY PHOTOGRAPHIC
                                INDUSTRIES LIMITED


                         /s/  A. J. Almond
                              -----------------------
                              President





<PAGE>


SCHEDULE "A"
- ------------

LOCATION APPROVAL RIDER
- -----------------------

     To Licensee Agreement dated the 6th day of April, 1977,
made between SIMPSONS-SEARS LIMITED (Sears) and CHROMALLOY
PHOTOGRAPHIC INDUSTRIES LIMITED (Licensee).

     Sears retail stores in which Sears authorizes Licensee to
operate photography concession Department:

         Calgary-North Hill
         Edmonton-Kingsway
         Kitchener
         Sarnia
         Windsor
         Victoria

































<PAGE>


SCHEDULE "A"
- ------------

LOCATION APPROVAL RIDER
- -----------------------

     To License Agreement dated the 6th day of April, 1977,
made between SIMPSONS-SEARS LIMITED (Sears) and CHROMALLOY
PHOTOGRAPHIC INDUSTRIES LIMITED (Licensee).

     Sears retail stores in which Sears authorizes Licensee to
operate photography concession departments:

          Calgary-North Hill
          Edmonton-Kingsway
          Guelph
          Kitchener
          Moncton
          Red Deer
          Saint John
          St. John's
          Sarnia
          Toronto-Markham
          Windsor
          Vancouver-Burnaby
          Vancouver-Capilano
          Vancouver-Harbour Centre
          Vancouver-Richmond
          Vancouver-Surrey
          Victoria

     Schedule "A" Location Approval Rider hereby amended this
24th day of July, 1978.

                              SIMPSONS-SEARS LIMITED


                         /s/  T. R. Hammond
                              ------------------------
                              Vice-President


                              CHROMALLOY PHOTOGRAPHIC
                                INDUSTRIES LIMITED


                         /s/  A. J. Almond
                              ------------------------
                              President



<PAGE>


SCHEDULE "A"
- ------------

LOCATION APPROVAL RIDER
- -----------------------

     To License Agreement dated the 6th day of April 1977,
made between SIMPSONS-SEARS LIMITED (Sears) and CHROMALLOY
PHOTOGRAPHIC INDUSTRIES LIMITED (Licensee).

     Sears retail stores in which Sears authorizes Licensee to
operate Photography Concession Departments:

          Calgary-Chinook Centre
          Calgary-North Hill
          Chilliwack
          Cornwall
          Edmonton-Bonnie Doon
          Edmonton-Kingsway
          Guelph
          Hamilton-Centre
          Kamloops
          Kelowna
          Kitchener
          Lethbridge
          Moncton
          Ottawa-Carlingwood  
          Ottawa-Hull
          Prince George
          Red Deer
          Saint John
          St. John's
          Sarnia
          Thunder Bay
          Toronto-Markham
          Toronto-Mississauga
          Toronto-Newmarket
          Vancouver-Burnaby
          Vancouver-Capilano
          Vancouver-Harbour Centre
          Vancouver-Richmond
          Vancouver-Surrey
          Victoria
          Windsor

     Schedule "A" Locatio Approval Rider hereby amended this
27th day of February, 1980.

                              SIMPSONS-SEARS LIMITED


                         /s/  T. R. Hammond
                              ------------------------
                              Vice-President


                              CHROMALLOY PHOTOGRAPHIC
                                INDUSTRIES LIMITED


                         /s/  Lynette King
                              ------------------------
                              President







<PAGE> 





                                                 EXHIBIT (10.32)






       CPI. Corp 1998 Employee Profit Sharing Plan and Trust






































                             30

<PAGE>





















                           CPI  CORP.

          EMPLOYEES  PROFIT  SHARING  PLAN  AND  TRUST

      (As Amended and Restated Effective January 1, 1998)




























<PAGE>


<PAGE NUMBERS REFER TO PAPER DOCUMENT)
<TABLE>
                       TABLE  OF  CONTENTS
<CAPTION>
ARTICLE                                                    Page
<S>                                                         <C>

I     NAME, PURPOSE AND DEFINITIONS .......................  3 

II    SERVICE .............................................  7 

III   PLAN  PARTICIPATION ................................. 10 

IV    CONTRIBUTIONS ....................................... 11 

V     ALLOCATIONS AND ACCOUNTS ............................ 20 

VI    VALUATION OF ACCOUNTS ............................... 23 

VII   ENTITLEMENT TO BENEFITS ............................. 24 

VIII  DISTRIBUTION OF BENEFITS ............................ 25 

IX    SPENDTHRIFT TRUST AND QUALIFIED DOMESTIC 
      RELATIONS ORDERS .................................... 33 

X     ADMINISTRATION ...................................... 35 

XI    THE TRUSTEE ......................................... 37 

XII   INVESTMENTS ......................................... 41 

XIII  GENERAL PROVISIONS REGARDING FIDUCIARIES ............ 44 

XIV   AMENDMENT AND TERMINATION ........................... 46 

XV    MERGER, DISSOLUTION AND ADOPTION .................... 47 

XVI   MISCELLANEOUS PROVISIONS ............................ 47 

XVII  ROLLOVERS AND TRANSFERS ............................. 48 

XVIII TOP-HEAVY PROVISIONS ................................ 49 

XIX   SPECIAL PROVISIONS FOR 1997 TENDER OFFER ............ 51 

XIX   DIRECTED TRUSTEE .................................... 51 

XXI   SPECIAL EFFECTIVE DATES ............................. 52 
</TABLE>

                              2
<PAGE>


                           CPI  CORP.

           EMPLOYEES  PROFIT  SHARING  PLAN  AND  TRUST

       (As Amended and Restated Effective January 1, 1998)

     Effective as of September 9, 1980, CPI Corp., a Delaware
corporation (hereinafter referred to as the "Company"),
established a profit sharing plan and trust which was there-
after amended and restated and thereafter further amended.

     The Company now deems it advisable to make certain further
amendments to that plan and trust effective as of January 1,
1998, except as otherwise provided in Article XXI or elsewhere in
this document, and to restate the plan and trust in its entirety
by the adoption of this document.

                           ARTICLE  I

                NAME,  PURPOSE  AND  DEFINITIONS

     Section 1.1. Name.  This Plan and Trust shall be known as
the "CPI Corp. Employees Profit Sharing Plan and Trust."

     Section 1.2. Purpose.  The Company has established this Plan
and Trust to encourage its Employees to continue in its employ,
to induce desirable persons to enter its employ in the
future, to permit its Employees to accumulate tax-deferred
savings for their own retirement, and to give its Employees a
definite interest in the successful operation of the Company's
business by permitting them to share in its profits and to
acquire a proprietary interest in the Company.  Consequently, the
Company's contributions to the Plan shall be made in Qualifying
Employer Securities which, unless otherwise directed by the
Company, shall be retained in the Plan and Trust unless and until
distributed in accordance with the terms hereof.  The Plan is
intended to meet the requirements of the Internal Revenue Code of
1986 and the Employee Retirement Income Security Act of 1974 (as
both may be amended from time to time) and to comply fully with
the requirements of these laws in effect.

     Section 1.3. Definitions.  Whenever used herein, the
following words and phrases shall have the meanings ascribed to
them in this Section, unless otherwise specifically defined or
unless the context clearly otherwise requires:

          (a) Accrued Benefit: The total amount credited to one
     or more accounts maintained for a Participant or
     Beneficiary.



<PAGE>


          (b) Active Participant: Any Employee of the Company
     who has satisfied the eligibility requirements of the
     Plan.  An Employee will cease to be an Active Participant
     in the Plan if he ceases to be an Employee of the Company
     or if he becomes covered by a collective bargaining agree-
     ment to which the Company is a party or by which it is
     bound and with respect to which retirement benefits were
     the subject of good faith bargaining.

          (c) Affiliate: Any corporation which, together with
     CPI Corp., is a member of a controlled group of corpor-
     tions, as defined in Section 414(b) of the Code; any
     trade or business (whether or not incorporated) which,
     together with CPI 

                              3

     Corp., is a member of a group of trades or businesses
     under common control, as defined in Section 414(c) of the
     Code; any corporation, partnership or other organization
     which, together with CPI Corp., is a member of an
     affiliated service group, as defined in Section 414(m) of
     the Code; and any other corporation, partnership or other
     organization required to be aggregated with CPI Corp.
     pursuant to Regulations under Section 414(o) of the Code.

          (d) After-tax Contribution Account: The account main-
     tained for a Participant to record his voluntary aftertax
     contributions made to the Trust pursuant to paragraph (a) 
     of Section 4.1, and adjustments relating thereto.

          (e) Beneficiary: The person or persons who, by the
     terms of this Plan and Trust, may become entitled to a
     benefit hereunder in case of the death of a Participant.

          (f) Code: The Internal Revenue Code of 1986, as
     amended from time to time.

          (g) Company: CPI Corp. together with any Affiliate
     of, or successor to CPI Corp. (or any Affiliate thereof),
     which shall adopt and assume the obligations of this Plan
     and Trust.  However, if another Company has adopted the
     Plan and Trust, the term "Company," for purposes of the
     provisions of this Plan relating to its management and
     administration, shall refer only to CPI Corp.

          (h) Company Contribution Account: The account
     maintained for a Participant to record his share of
     matching Company contributions made to the Trust pursuant
     to Section 4.2, and adjustments relating thereto.


<PAGE>


          (i) Compensation: Subject to the provisions of
     subparagraphs (i), (ii) and (iii) below, all of the
     Compensation (as that term is defined in Section 415(c)(3)
     of the Code and the Regulations thereunder) paid to an
     Employee by the Employer in a Plan Year, including,
     without limitation, salary, wages, commissions, tips,
     bonuses, overtime pay and other items of taxable
     remuneration.

              (i) For purposes of Section 4.1 and Section 4.2,  
          Compensation shall consist of only salary, wages, 
          commissions and amounts included under subparagraph 
          (ii).

              (ii) Compensation shall also include amounts 
          contributed on behalf of an Employee pursuant to a
          salary reduction agreement to this Plan or to any
          other cash or deferred arrangement under Section
          401(k) of the Code, simplified employee pension under
          Section 408(k) of the Code, tax sheltered annuity
          under Section 403(b) of the Code, and/or cafeteria
          plan under Section 125 of the Code.  Except as
          provided in the preceding sentence, all contributions
          to this Trust and any contribution or payment
          to any other trust, fund or plan providing retire-
          ment, pension, profit sharing, health, welfare,
          death, insurance or similar benefits shall not be
          included in Compensation.

              (iii) The Compensation of any Participant taken
          into account under the Plan for any Plan Year shall
          not exceed $150,000 (as indexed for cost of living
          adjustments provided for under the Code) (the "Annual
          Maximum").  

                              4

          (j) Effective Date: The Effective Date of this
     amended and restated Plan and Trust is January 1, 1998;
     however, certain provisions of the Plan and Trust shall be
     effective as of such other dates as are specified in
     Article XXI and in other sections of the Plan.  The
     provisions of this Plan and Trust shall only apply to an
     Employee who terminates employment on or after the
     Effective Date.  Except as otherwise expressly provided
     herein, the rights and benefits, if any, of a former 
     Employee shall be determined under the provisions of the
     Prior Plan in effect on the date his employment
     terminated.



<PAGE>


          (k) Employee: Any person employed by the Employer. In
     addition, a person (a "Leased Employee") who is not an
     Employee under the preceding sentence but who provides
     services to the Employer, shall, except to the extent
     otherwise provided in the Regulations, be considered an
     Employee with respect to such services if: (i) The
     services are provided pursuant to an agreement between the
     Employer and any other person or entity (the "Leasing
     Organization"); (ii) such Leased Employee has performed
     services for the Employer (or for the Employer and related
     persons as defined in Section 144(a)(3) of the Code) on a
     substantially full-time basis for a period of at least 1
     year; and (iii) such services are performed under the
     primary direction or control of the Employer.  However, a
     Leased Employee shall not be considered an Employee if:
     (i) He is covered by a money purchase pension plan main-
     tained by the Leasing Organization which has a
     nonintegrated employer contribution rate of at least 10%
     of compensation (including amounts contributed on behalf
     of the Leased Employee pursuant to a salary reduction
     agreement to one or more plans under Section 401(k),
     Section 408(k), Section 403(b) and/or Section 125 of the
     Code), full and immediate vesting, and each employee of
     the Leasing Organization immediately participates in such
     plan (except those who perform substantially all of their
     service for the Leasing Organization and those whose
     compensation from the Leasing Organization for each year
     during the 4-year period ending with the Plan Year is less
     than $1,000); and (ii) Leased Employees do not constitute
     more than 20% of the Employer's nonhighly compensated work
     force, as defined in Section 414(n)(5)(C)(ii) of the Code.

          (l) Employer: CPI Corp. and any Affiliates of it.

          (m) ERISA: The Employee Retirement Income Security
     Act of 1974, as amended from time to time.

          (n) Former Participant: A Participant whose
     employment with the Company has terminated or who has
     become covered by a collective bargaining agreement to
     which the Company is a party or by which it is bound and
     with respect to which retirement benefits were the subject
     of good faith bargaining, but whose Accrued Benefit has
     not been fully distributed and/or forfeited.

          (o) Highly Compensated Employee: Any Employee who
     performed services for the Employer during the Plan Year
     and who:

              (i)   Was at any time during such Plan Year or
          the preceding Plan Year a 5% owner (within the
          meaning of Section 416(i)(1) of the Code) of the
<PAGE>      


          Company or any Affiliate; or

                              5

              (ii)  for the preceding Plan Year received 
          Compensation from the Employer in excess of $80,000
          (as indexed for cost of living adjustments provided
          for under the Code).

     The determination of who is a Highly Compensated Employee
     shall be made in accordance with Section 414(q) of the
     Code and the Regulations thereunder.

          (p) Key Employee: Any Employee who, at any time
     during the Plan Year is or, in any of the 4 preceding Plan
     Years, was:

              (i)   An officer of the Employer having
          Compensation from the Employer for such Plan Year in
          excess of 50% of the dollar limitation in effect for
          such Plan Year under Section 415(b)(1)(A) of the
          Code;

              (ii)  one of the 10 Employees owning (or
          considered as owning within the meaning of Section
          318 of the Code) the largest percentage interest in
          the Company or any Affiliate and having Compensation
          from the Employer for such Plan Year in excess of the
          dollar limitation in effect for such Plan Year under
          Section 415(c)(1)(A) of the Code;

              (iii) a 5% owner of the Company or any Affiliate;
          or

              (iv)  a 1% owner of the Company or any Affiliate
          having annual Compensation from the Employer in
          excess of $150,000.

     For purposes of subparagraph (i) above, no more than 50
     Employees (or, if lesser, the greater of 3 or 10% of the
     Employees) shall be treated as officers.  For purposes of
     subparagraph (ii) above, if 2 Employees have the same
     interest in the Employer, the Employee having the greater
     Compensation shall be treated as having a larger interest.
     The Beneficiary of a Key Employee is also a Key Employee. 
     The determination of who is a Key Employee shall be made
     in accordance with Section 416(i)(1) of the Code and the
     Regulations thereunder.

          (q) Non-key Employee: Any Employee or Beneficiary who
     is not a Key Employee.

<PAGE>


          (r) Normal Retirement Date: The date on which a
     Participant attains 65 years of age.

          (s) Participant: Any Active Participant or any Former
     Participant who has an Accrued Benefit in the Plan.

          (t) Plan: This agreement, together with any and all
     amendments or supplements hereto.

          (u) Plan Year: The 12-consecutive month period
     commencing on January 1 of each year and ending on
     December 31 of the same year.

          (v) Pre-tax Contribution Account: The account
     maintained for a Participant to record tax deductible
     contributions made to the Trust by the Company 

                              6

     on his behalf and pursuant to his election as described in
     paragraph (b) of Section 4.1, and adjustments relating
     thereto.

          (w) Prior Plan: This profit sharing plan and trust as
     maintained by the Company and in effect immediately prior
     to the Effective Date, and any predecessor plans
     maintained by the Employer.

          (x) Qualifying Employer Security: Stock issued by CPI
     Corp. or any corporate affiliate.

          (y) Regulations: The Internal Revenue Service
     Regulations, as amended from time to time.

          (z) Trust: This agreement, together with any and all
     amendments or supplements hereto, and the Trust
     established hereunder.

          (aa) Trustee: Effective January 1, 1998, Barry
     Arthur.  Effective February 1, 1998, American Express
     Trust Company and its successor or successors as Trustee
     hereunder.

          (bb) Valuation Date: The last day of each Plan Year
     shall be the Annual Valuation Date.  The Company has also
     designated any date that the New York Stock Exchange is
     open for business as an interim Valuation Date pursuant to
     the provisions of Section 6.2.

     Section 1.4.Other Definitions.  In addition to the above
definitions, certain words and phrases used in the Plan are
defined in other portions of the Plan.
<PAGE>


                           ARTICLE  II

                             SERVICE

     Section 2.1. Hour of Service.  Subject to the provisions of
Section 2.2, the term "Hour of Service" means, with respect to
any Employee:

          (a) Each hour for which an Employee is directly or
     indirectly paid or entitled to payment by the Employer for
     the performance of duties for the Employer during the
     applicable computation period;

          (b) each hour for which an Employee is directly or
     indirectly paid or entitled to payment by the Employer for
     reasons (such as vacation, sickness, disability, layoff,
     jury duty, military duty or leave of absence) other than
     for the performance of duties (up to a maximum of 501
     hours for any single continuous period during which the
     Employee performs no duties);

          (c) each hour for which back pay, irrespective of
     mitigation of damage, has been either awarded or agreed to
     by the Employer.

The same Hours of Service shall not be credited both under
paragraph (a) or paragraph (b), as the case may be, and under
paragraph (c).  With respect to Hours of Service, the rules of
paragraphs (b) and (c) 

                              7

of Section 2530.200b-2 of the Department of Labor Regulations are
incorporated in this Section 2.1 by this reference.

     Section 2.2. 1 Year Break in Service.  The term "1 Year"
Break in Service" means, with respect to any Employee, any Plan
Year during which such Employee completes 500 or fewer Hours of
Service.  Solely for the purpose of determining whether an
Employee has incurred a 1 Year Break in Service, Hours of Service
shall include, to the extent not included under Section 2.1, the
hours described below that the Employee is:

          (a) Absent from active employment with the Employer
     by reason ofjury duty or by reason of service in the Armed
     Forces of the United States of America;

          (b) on any other unpaid Employer-approved absence
     granted under rules uniformly applied by it; or

          (c) absent from active employment for any period:

<PAGE>


              (i)   By reason of the pregnancy of the Employee;

              (ii)  by reason of the birth of a child of the
          Employee;

              (iii) by reason of the placement of a child with
          the Employee in connection with the adoption of such
          child by the Employee; or

              (iv)  for purposes of caring for such child for a
          period beginning immediately following such birth or
          placement.

The number of Hours of Service to be credited under paragraphs
(a), (b) or (c) above shall be the number of Hours of Service
that would otherwise have been credited to the Employee but for
such absence, or, in any case where the Employer is unable to
determine such number of Hours of Service, 8 Hours of Service per
normal workday of absence.  The same hours shall not be
credited as Hours of Service under more than 1 of such
paragraphs.  The Hours of Service credited under paragraph (c)
shall be credited to the Plan Year in which the absence begins if
necessary to prevent a 1 Year Break in Service in that Plan Year,
otherwise to the following Plan Year.  No credit for Hours of
Service will be given under paragraph (c) unless the Company
receives such timely information as it may reasonably require to
establish that the absence is for reasons described in paragraph
(c) and the number of days for which there was such an absence.

     Section 2.3. Year of Service - Eligibility.  For purposes of
eligibility to participate in the Plan, the term "Year of
Service" means, with respect to any Employee, any Plan Year
during which such Employee completes at least 1,000 Hours of
Service with the Employer, subject to the following:

          (a) Initial Eligibility: For purposes of Section 3.1
     and paragraph (c) of this Section 2.3:

              (i)   The term Year of Service shall not include
          any Plan Year commencing prior to the date on which
          an Employee first completes an Hour of Service; and

              (ii)  the 12-consecutive-month period commencing
          on the date on which an Employee first completes an
          Hour of Service shall be deemed to be a 

                              8

          Year of Service if he completes at least 1,000 Hours
          of Service during such 12-consecutive-month period.


<PAGE>


          (b) Service After 1 Year Break in Service: Except as
     otherwise provided in Section 3.2, if an Employee incurs a
     1 Year Break in Service, service before such break shall
     be disregarded until he has completed 1,000 Hours of
     Service in:

              (i)   The 12-consecutive-month period commencing
          on the date he first completes an Hour of Service
          following his reemployment by the Employer; or

              (ii)  in any Plan Year commencing after such
          date. 

          (c) Nonvested Participants: If an Employee or Parti-
     cipant does not have a nonforfeitable right to any portion
     of his Accrued Benefit in his Company Contribution 
     Account, and if the number of his consecutive 1 Year
     Breaks in Service equals or exceeds the greater of 5 or
     the aggregate number of his Years of Service, as modified
     by paragraph (a) above, his Years of Service prior to such
     break shall be disregarded, and he shall be considered as
     a new Employee. In computing Years of Service prior to
     such break, Years of Service which could have been disre-
     garded under the provisions of this paragraph (c) by
     reason of any prior breaks in service shall be
     disregarded.

     Section 2.4. Years of Service - Vesting.  For purposes of
determining the nonforfeitable percentage of a Participant's
Accrued Benefit derived from Company contributions pursuant to
Section 7.6, the term "Years of Service" means the period of
years and fractions of years, based on days, commencing on the
date an Employee first completes an Hour of Service, and, in the
case of an Employee who is reemployed following a Period of
Severance of more than 12 months, commencing on the first date he
again completes an Hour of Service, and ending on the
date a Period of Severance begins; however, for purposes of
determining vesting, an Employee shall also be credited with days
during any Period of Severance not exceeding 12 months. 

     Section 2.5. Period of Severance.  The term "Period of
Severance" means a continuous period of time during which an
Employee is not employed by the Employer, beginning on the
date the Employee retires, quits, or is discharged and ending on
the date on which he again performs an Hour of Service.  If no
more than 1 Year of Service is required for participation in
the Plan, and if an Employee has a Period of Severance at a time
when he has completed at least 1 Year of Service but no
percentage of his Accrued Benefit derived from Company
contributions is nonforfeitable, his Years of Service prior to
such Period of Severance shall be disregarded if the length of
his Period of Severance equals or exceeds the longer of 60 
<PAGE>


months or the length of his Years of Service completed before the
date such Period of Severance began (not including in such Years
of Service any Year of Service previously excluded be- cause of
an earlier Period of Severance).  Further, a Partici-pant's Years
of Service after a Period of Severance exceeding 60 months shall
be disregarded for the purpose of determining the nonforfeitable
percentage of his Accrued Benefit derived from Company
contributions which accrued before such Period of Severance.  

     Section 2.6. Maternity or Paternity Absence.  If an Employee
is absent from active employment for maternity or paternity
reasons, the 12-consecutive-month period commencing on the first
anniversary of the first day of such absence shall
not constitute a Period of Severance exceeding 12 months.  An 
absence from active employment for maternity or paternity reasons
shall mean an absence:

          (a) By reason of the pregnancy of the Employee;

                              9
                              
          (b) by reason of the birth of a child of the 
     Employee;

          (c) by reason of the placement of a child with the
     Employee in connection with the adoption of such child by
     the Employee or Participant; or

          (d) for purposes of caring for such child for a
     period beginning immediately following such birth or
     placement.

No credit will be given under this Section 2.6 unless the Company
receives such timely information as it may reasonably require to
establish that an absence is for maternity or paternity reasons.

     Section 2.7. Predecessor Employer Service.  Service with
Prints Plus shall be deemed to be service with the Employer for
both eligibility and vesting purposes for those Employees
who became Employees of the Employer as a result of its
acquisition of Prints Plus in 1993.  Service with Fotomat,
Corporation shall be deemed to be service with the Employer for
both eligibility and vesting purposes for those Employees who
became Employees of the Employer as a result of its acquisition
of Fotomat, Corporation in 1993.

     Section 2.8. Service with Fox Photo, Inc.  Prior service
with Fox Photo, Inc. shall be deemed to be service with the
Employer for both eligibility and vesting purposes for those
Employees who became Employees of the Company as a result of 


<PAGE>


its acquisition of Fox Photo, Inc. in 1991.  In addition, service
with Fox Photo, Inc. after the Company's sale of Fox Photo, Inc.
on October 4, 1996 (the "Closing Date") shall be deemed to be
service with the Employer for vesting purposes for Participants
who ceased to be Employees of the Employer and Active
Participants in the Plan as a result of such sale but continued
to be employees of Fox Photo, Inc. after the Closing Date for the
limited period until the assets of the Plan attributable to
employees of Fox Photo, Inc. were or are transferred to a new
qualified plan for such employees in a plan-to-plan transfer. 

                          ARTICLE  III
                       PLAN  PARTICIPATION

     Section 3.1. Commencement of Participation.  Each former
Employee who retired or terminated employment while covered under
the Prior Plan shall continue to be entitled to the
same benefits under this Plan to which he was entitled under the
Prior Plan, and such benefits shall continue to be governed by
the provisions of the Prior Plan.  In addition, each Employee who
was an active participant in the Prior Plan on the Effective Date
shall be deemed to have met the requirements to become an Active
Participant in this Plan as of the Effective Date.  Each other
Employee of the Company except Leased Employees (as defined in
paragraph (k) of Section 1.3) and except Employees covered by a
collective bargaining agreement to which the Company is a party
or by which it is bound and with respect to which retirement
benefits are the subject of good faith bargaining, shall become
an Active Participant in the Plan on the Effective Date or on the
first day of any pay period thereafter, if:  

          (a) He has completed 1 Year of Service;

          (b) he has attained at least 21 years of age; and

                              10

          (c) the date on which he first completed an Hour of
     Service (excluding any Hours of Service disregarded under
     paragraph (c) of Section 2.3) occurred at least 12 months
     prior thereto.
          
     Section 3.2. Continued Participation.  Except as
specifically provided in paragraph (c) of Section 2.3, a former
Employee or Participant whose employment terminates or who
becomes ineligible to be an Active Participant pursuant to
paragraph (b) of Section 1.3 after he has once met the service
requirement of Section 3.1 shall not be required to again meet
that requirement upon his resumption of employment or upon his
ceasing to be so ineligible, as the case may be.


<PAGE>


     Section 3.3. No Guaranty and Facts Regarding Eligibility. 
Participation in the Plan shall not constitute a guaranty or
contract of employment with the Company.  With respect to the
facts determining the eligibility or noneligibility of any
Employee to participate, the Trustee shall be fully protected in
relying on information furnished by the Company and shall not be
required to make any further inquiry of fact.

                           ARTICLE  IV
                          CONTRIBUTIONS

     Section 4.1. Participant Contributions.  Each Employee who
becomes an Active Participant in this Plan and Trust shall have
such contributions made to the Plan on his behalf pursuant to the
provisions of this Section 4.1 as he shall elect from time to
time.  The aggregate amount an Active Participant shall be
permitted to have contributed to the Plan on his behalf for
any Plan Year under this Section 4.1 shall not exceed 15% of such
Participant's Compensation for such Plan Year.

          (a) After-tax Contributions: After-tax Contributions
     may only be made to the Plan through January 31, 1998. 
     Thereafter, no such contributions shall be made.  An
     Active Participant who elects prior to February 1, 1998 to
     make after-tax contributions to the Plan agrees that he
     will contribute to the Plan not less than 1% nor more than 
     15% (rounded to the nearest 1%) of his Compensation from
     the Company through January 31, 1998, and expressly
     authorizes the Company to withhold from his Compensation
     and to contribute to the Plan such amounts as shall equal
     said percentage.  All such contributions shall be subject
     to the requirements and limitations of Section 4.10.

          (b) Pre-tax Contributions: An Active Participant who
     elects to have pre-tax contributions made to the Plan
     agrees that as long as such election remains in effect the
     Company shall deduct a percentage not less than 1% nor
     more than 15% (rounded to the nearest 1%) from his
     Compensation from the Company, as periodically payable to
     him, and shall contribute such amount to the Plan on his
     behalf.  Each election shall be an express authorization
     for the reduction by the Company of his Compensation by
     such amounts as shall equal the percentage elected and the
     contribution of such amounts to the Plan and Trust.  All
     such contributions shall be subject to the requirements
     and limitations of Section 4.8 and Section 4.9.

If and to the extent necessary to comply with the remaining
requirements of this Article IV, the Company may limit the
amounts a Participant may elect to have contributed pursuant to
this 
                              11
<PAGE>


Section 4.1 and/or distribute any or all such amounts in
accordance with the remaining provisions of this Article IV.

     Section 4.2. Company Contributions.  Subject to Section 4.3,
for each Plan Year the Company shall make a contribution to the
Trust on behalf of each Participant who made a contribu-tion for
such Plan Year under Section 4.1 and who either (a) was still an
Employee of the Employer at the close of such Plan Year and had
not withdrawn his contribution for such Plan Year before the
close of such Plan Year, or (b) ceased to be an Employee during
such Plan Year due to death or due to normal, early or disability
retirement under Section 7.1, Section 7.3 or Section 7.2, unless
such retired Participant (or the Beneficiary of a deceased Former
Participant) elected to have some or all of his interest in the
Plan distributed to him prior to the end of such Plan Year.  The
amount of the Company contribution for each such Participant
shall be equal to 50% of the lesser of (a) the total amount
contributed by or on behalf of such Participant pursuant to
Section 4.1 for such year or (b) 5% of such Participant's
Compensation for such year.  The total contribution to the Plan
and Trust for any Plan Year shall be allocated and charged to
each Company by aggregating the total amounts allocated under
Section 5.1 to each Partici-pant who was an Employee of such
Company and had a contribution made on his behalf; provided,
however, that if any such Participant was employed by more than
one Company during a Plan Year, the amount allocated to such
Participant under Section 5.1 shall be allocated and charged to
each such Company in proportion to such Participant's
Compensation from each such Company for such Plan Year. 
Contributions made by the Company shall be subject to the
requirements of Section 4.10.

     Section 4.3. Contributions Out of Profits.  No contribu-tion
shall be made pursuant to Section 4.2 except out of the Company's
current or accumulated earnings or profits.  However, in the case
of any "affiliated group" within the meaning Section 1504 of the
Code, if any Company is prevented from making a contribution
which it would otherwise have made under the Plan (including any
contribution which would be charged and allocated to it under
Section 4.2), by reason of having no current or accumulated
earnings or profits or because such earnings or profits are less
than the contribution which it would otherwise have made, then so
much of the contribution which such Company was so prevented from
making may be made by one or more of the other Companies to the
extent of current or accumulated earnings or profits, except that
such contribution by each such other Company shall be limited,
where all such Companies do not file a consolidated return, to
that proportion of its total current and accumulated earnings or
profits remaining after adjustment for its contribution
deductible without regard to this sentence which the total
prevented contribution bears to the total current and accumulated

<PAGE>


earnings or profits of all of the Companies remaining after
adjustment for all contributions deductible without regard to
this sentence.  Contributions to the Plan made pursuant to
Section 4.1 shall be made without regard to whether or not the
Company has current or accumulated earnings or profits. 
Notwithstanding the preceding sentence, the Plan and Trust is
designed to qualify as a profit sharing plan for purposes of all
applicable provisions of the Code.

     Section 4.4. Rules for Making Elections.  The Company shall
establish uniform rules and procedures governing the percentage
or amount of Compensation which may be contributed
and the time and manner in which the elections authorized in
Section 4.1 may be made, changed and/or revoked.  To the extent
permitted under procedures established by the Company from time
to time, such elections may be accomplished by any electronic or
telephonic means not otherwise prohibited by law.

     Section 4.5. When Contributions are Due.  All amounts
withheld from the pay of Participants pursuant to Section 4.1
shall be paid over and delivered by the Company to the Trustee
promptly on a monthly or more frequent basis as soon as is
administratively feasible, and in no event 

                              12

later than 12 months after the end of the Plan Year for which
they were made.  Contributions made to the Plan and Trust by the
Company for any Plan Year pursuant to Section 4.2 may be made in
1 or more installments.  Any contribution for a Plan Year made
after the end of such Plan Year shall be paid over not later than
the time prescribed by law for filing the
federal income tax return of the Company (including extensions
thereof) for its taxable year with or within which such Plan Year
ends.

     Section 4.6. No Reversion.  The entire amount of all monies
and Qualifying Employer Securities so paid or made available by
the Company to the Trustee under the preceding Sections of this
Article IV shall constitute an irrevocable contribution by the
Company to this Trust, and the Company shall have no further
rights or claims to said funds other than the right to require
the Trustee to hold, use and administer said funds for the
benefit of the Participants and their 
Beneficiaries in accordance with the provisions of this Trust. 
Notwithstanding the foregoing:

          (a) Any contribution made by the Company by a mistake
     of fact shall be returned to the Company, upon its
     request, within 1 year after such contribution was made;
     and 
          (b)  each contribution of the Company shall be 
<PAGE>


     conditioned upon its deductibility under Section 404 of
     the Code, and if a deduction is disallowed with respect to
     any contribution, it shall be returned to the Company, 
     upon its request, within 1 year after the disallowance of
     the deduction.

     Section 4.7. Acceptance by Trustee.  The Trustee may
accept any amount paid to the Trustee by the Company without any
responsibility or necessity on the part of the Trustee to
check or otherwise determine if the amount so paid was properly
authorized and paid in accordance with the provisions hereof.

     Section 4.8. Maximum Pre-tax Contributions.  The amount
contributed in any taxable year of a Participant on his behalf to
this Plan pursuant to paragraph (b) of Section 4.1, when
added to all other amounts contributed on his behalf in such year
pursuant to a salary reduction agreement or other deferral
mechanism to any other cash or deferred arrangement under Section
401(k) of the Code, simplified employee pension under Section
408(k) of the Code, simple retirement account under Section
408(p) of the Code, tax-sheltered annuity under Section 403(b) of
the Code, eligible deferred compensation plan under Section 457
of the Code and/or plan under Section 501(c)(18) of the Code,
shall not exceed the dollar limitation contained in Section
402(g) of the Code in effect on the first day of such taxable
year.

          (a) If for any taxable year any such aggregate
     pre-tax contributions are made on behalf of a Participant
     in excess of the applicable dollar limitation ("Excess
     Deferrals"), the Participant may request distribution of
     such excess by notifying the Company, in writing, no later
     than March 15 of the year following the taxable year in
     which the Excess Deferrals were made.  Such notice shall
     specify the amount of the Excess Deferrals to be
     distributed from the Plan and shall state that such
     distribution is required to avoid exceeding the dollar
     limitation for the taxable year in which the contributions
     were made.  Upon receiving such notice, or upon the
     Company's independent determination that the limitation
     has been exceeded, any Excess Deferrals, plus any income
     and minus any loss allocable thereto, shall be distributed
     to the Participant no later than April 15 of the year
     following the taxable year in which the Excess Deferrals
     were made.

                              13

          (b) The amount of Excess Deferrals to be distributed
     to any Participant pursuant to this Section 4.8 shall be
     reduced by the amount of Excess Contributions made on
     behalf of such Participant for the Plan Year beginning
<PAGE>


     with or within such taxable year which have been
     previously distributed to such Participant pursuant to
     Section 4.9.

          (c) The income or loss allocable to Excess Deferrals
     for the Plan Year in which they were made and up to the
     date of the corrective distribution shall be determined
     using the methods described in paragraphs (g) and (h) of
     Section 4.9 in accordance with applicable Regulations.

     Section 4.9. Limitations on Pre-tax Contributions for Highly
Compensated Employees.  If the pre-tax contributions allocated to
the accounts of Participants for any Plan Year are such that an
Acceptable Deferral Percentage Ratio (as defined below) is not
achieved for the Plan Year, the Company shall distribute to
Participants who are Highly Compensated
Employees any excess amounts contributed on behalf of such
Participants pursuant to paragraph (b) of Section 4.1 for that
Plan Year ("Excess Contributions"), plus the income and minus any
loss allocable thereto, within 2 and one-half months following
the close of the Plan Year in which such
contributions were made in such amounts and in the manner
determined under this Section 4.9.  Any such distributions shall
not require the consent of the Participants on whose behalf the
contributions were made and shall be made in accordance with the
applicable provisions of the Code (including Section 401(k)(3) of
the Code) and the Regulations thereunder.

          (a) An Acceptable Deferral Percentage Ratio shall
     mean a relationship between the Average Deferral
     Percentage ("ADP") (as defined below) for such Plan Year
     for the group of Active Participants who are Highly
     Compensated Employees for such Plan Year and the ADP for
     the preceding Plan Year for the group of Active
     Participants for such preceding Plan Year who were not
     Highly Compensated Employees for such preceding Plan Year
     ("all other Active Participants") which satisfies either
     of the following tests:

              (i)   The ADP for the group of Highly Compensated
          Employees is not more than 125% of the ADP of all
          other Active Participants (the "Basic Limit"); or

              (ii)  the ADP for the group of Highly Compensated
          Employees does not exceed the ADP of all other Active
          Participants by more than 2 percentage points, and
          the ADP for the group of Highly Compensated Employees
          is not more than 200% of the ADP of all other Active
          Participants.


     
<PAGE>


     In applying the foregoing tests, the Company may elect to
     use the current Plan Year instead of the preceding Plan
     Year for purposes of identifying the group of all other
     Active Participants and determining the Deferral
     Percentages and the ADP for such group.  Any such election
     shall not be changed except as provided by the Secretary
     of the Treasury.

          (b) For each Active Participant, a "Deferral
     Percentage" shall be determined each year by dividing the
     sum of the amounts contributed on his behalf to his
     Pre-tax Contribution Account (excluding any Excess
     Deferrals if the Participant is not a Highly Compensated
     Employee) for the current or preceding Plan Year, as
     applicable, by his Compensation for such Plan Year.  The
     Deferral Percentage of a 

                              14

     Participant who has had no amounts contributed to his
     Pre-tax Contribution Account for a Plan Year shall be
     zero.  The ADP for a specified group of Employees shall be
     the average of the Deferral Percentages for each Active
     Participant in such group.

          (c) If any pre-tax contributions are made on behalf
     of any Highly Compensated Employee to 1 or more other cash
     or deferred arrangements sponsored by the Employer, all
     such contributions shall be considered in determining his
     Deferral Percentage, with all such cash or deferred
     arrangements ending with or within the same calendar year
     being treated as a single arrangement.

          (d) If this Plan must be aggregated with 1 or more
     other plans of the Employer for this or any other such
     plan to satisfy the requirements of Section 401(k),
     Section 401(a)(4), or Section 410(b) of the Code, the
     Deferral Percentages shall be determined as if all such
     plans were a single plan, provided that all such plans
     have the same Plan Year.

          (e) The amount of Excess Contributions to be
     distributed for any Plan Year to any Participant who is a
     Highly Compensated Employee shall be determined by
     following a two step process.  First, the aggregate amount
     of Excess Contributions shall be calculated by following a
     leveling method (the "Percentage Leveling Method") under
     which the Deferral Percentage of the Highly  Compensated
     Employee with the highest Deferral Percentage shall be
     reduced to the extent necessary to reach an Acceptable
     Deferral Percentage Ratio or to cause his Deferral
     Percentage to equal the next highest Deferral Percentage
<PAGE>


     of a Highly Compensated Employee, and by repeating this
     process until an Acceptable Deferral Percentage Ratio is
     achieved.  The aggregate amount of Excess Contributions to
     be returned shall then be calculated by adding the dollar
     amounts by which each Highly Compensated Employee's
     elective contributions must be reduced using the
     Percentage Leveling Method to achieve an Acceptable
     Deferral Percentage Ratio.  Second, the aggregate amount
     of Excess Contributions to be returned as so calculated
     shall be allocated among and distributed to the Highly
     Compensated Employees by following the "Dollar Leveling
     Method" under which the elective contributions of the
     Highly Compensated Employee with the highest dollar amount
     of elective contributions shall be reduced to the extent
     necessary to cause the dollar amount of his elective
     contributions to equal the next highest dollar amount
     of elective contributions of a Highly Compensated
     Employee, and by repeating this process until all of the
     Excess Contributions have been returned.

          (f) The amount of Excess Contributions to be
     distributed to any Participant pursuant to this Section
     4.9 shall be reduced by any Excess Deferrals previously
     distributed to such Participant pursuant to Section 4.8
     for the Participant's taxable year ending with or within
     the Plan Year.

          (g) The income or loss allocable to Excess
     Contributions for the Plan Year in which they were made
     shall be determined in accordance with either of the
     following methods, provided that the same method is used
     on a uniform and consistent basis for all corrective
     distributions for a given Plan Year:

              (i)   The "Fractional Method", whereby the income
          or loss allocable to the Participant's Pre-tax
          Contribution Account for the Plan Year in which such
          Excess Contributions were made is multiplied by a
          fraction, the numerator of which is such
          Participant's Excess Contributions for such Plan Year
          and the 
             
                              15

          denominator of which is the value of the
          Participant's Pre-tax Contribution Account as of the
          last day of the preceding Plan Year after all
          allocations and adjustments have been made as of such
          date for such preceding Plan Year; or



<PAGE>


              (ii)  any reasonable method which is normally
          used by the Plan for allocating income or losses to
          Participants' accounts.

          (h) The income or loss allocable to Excess
     Contributions for the period after the end of the Plan
     Year in which such Excess Contributions were made up
     to the date of the corrective distribution (the "Gap
     Period") shall be determined in accordance with one of the
     following methods, provided that the same method is used
     on a uniform and consistent basis for all corrective
     distributions for a given Plan Year:

              (i)   The income or loss for the Gap Period shall
          be deemed to be zero;

              (ii)  the income or loss for the Gap Period shall
          be deemed to be 10% of the amount determined under
          paragraph (g)(i) of this Section 4.9 multiplied by
          the number of whole calendar months between the end
          of the Plan Year and the date of the corrective
          distribution, counting the month of distribution if
          distribution occurs after the 15th day of such month;

              (iii) the income or loss for the Gap Period shall
          be determined by applying the Fractional Method to
          the income or loss allocable to the Participant's
          Pre-tax Contribution Account for the Gap Period; or

              (iv)  the income or loss for the Gap Period shall
          be determined in accordance with any reasonable
          method which is normally used by the Plan for
          allocating income or losses to Participants'
          accounts.

     Section 4.10. Limitations on After-tax and Matching
Contributions for Highly Compensated Employees.  If the matching
contributions allocated to the Company Contribution
Accounts (and, for 1997 and 1998, the after-tax contributions
allocated to the After-tax Contribution Accounts) of Participants
for any Plan Year are such that an Acceptable
Contribution Percentage Ratio (as defined below) is not achieved
for the Plan Year, the Company may forfeit (if otherwise
forfeitable under the terms of the Plan) and/or distribute to
Participants who are Highly Compensated Employees any excess
amounts contributed by the Company pursuant to Section 4.2 for
that Plan Year (and, for 1997 and 1998, by Participants under
paragraph (a) of Section 4.1) ("Excess Aggregate Contributions"),
plus the income and minus any
loss allocable to such amounts, within 2 1/2 months following the
close of the Plan Year for which such contributions were made in
such amounts and in the manner determined under this Section
<PAGE>


4.10.  Any such distribution shall not require the consent of the
Participants on whose behalf the contributions were made and
shall be made in accordance with the applicable provisions of the
Code (including Section 401(m)(6) of the Code) and the
Regulations thereunder.

          (a) An Acceptable Contribution Percentage Ratio shall
     mean a relationship between the Average Contribution
     Percentage ("ACP") (as defined below) for such Plan Year
     for the group of Active Participants who are Highly 
     Compensated Employees for such Plan Year and the ACP for
     the preceding Plan Year for the group of all other Active
     Participants for the preceding Plan Year which satisfies
     either of the following tests:

                              16

              (i)   The ACP for the group of Highly Compensated
          Employees is not more than 125% of the ACP of all
          other Active Participants (the "Basic Limit"); or

              (ii)  the ACP for the group of Highly Compensated
          Employees does not exceed the ACP of all other Active
          Participants by more than 2 percentage points, and
          the ACP for the group of Highly Compensated Employees
          is not more than 200% of the ACP of all other Active
          Participants.

     In applying the foregoing tests, the Company may elect to
     use the current Plan Year instead of the preceding Plan
     Year for purposes of identifying the group of all other
     Active Participants and determining the Contribution
     Percentages and the ACP for such group.  Any such election
     shall not be changed except as provided by the Secretary
     of the Treasury.

          (b) For each Active Participant, a "Contribution
     Percentage" shall be determined each year by dividing the
     sum of the contributions allocated to his Company
     Contribution Account (and, for 1997 and 1998, to his
     After-tax Contribution Account) for the applicable Plan
     Year by his Compensation for such Plan Year.  The
     Contribution Percentage of a Participant who has had no
     amounts contributed to either such account for a Plan Year
     shall be zero (except to the extent the last sentence of
     this paragraph (b) may apply).  The ACP for a specified
     group of Employees shall be the average of the
     Contribution Percentages for each Active Participant in
     such group.  If the requirements of Section 1.401(m)-1(b)
     (5) of the Regulations are met, the Company may include in
     the numerator for purposes of determining a Participant's
     Contribution Percentage for a Plan Year some or all of the
<PAGE>


     contributions allocated to his Pre-tax Contribution
     Account for such Plan Year, but to the extent such
     contributions are included for that purpose, they may not
     otherwise be taken into account to satisfy the
     requirements of Section 401(a)(4) and Section 401(k)(3) of
     the Code, as set forth in the ADP test described in
     Section 4.9.

          (c) If any voluntary after-tax contributions or
     Employer matching contributions are made on behalf of any
     Highly Compensated Employee to 1 or more other qualified
     plans sponsored by the Employer, all such contributions
     shall be considered in determining his Contribution
     Percentage.

          (d) If this Plan must be aggregated with 1 or more
     other plans of the Employer for this or any other such
     plan to satisfy the requirements of Section 401(m),
     Section 401(a)(4), or Section 410(b) of the Code, the
     Contribution Percentages shall be determined as if all
     such plans were a single plan, provided that all such
     plans have the same Plan Year.

          (e) The amount of Excess Aggregate Contributions to
     be forfeited and/or distributed for any Plan Year to any
     Participant who is a Highly Compensated Employee shall be
     determined by following a two step process.  First, the
     aggregate amount of Excess Aggregate Contributions shall
     be calculated by following the Percentage Leveling Method
     under which the Contribution Percentage of the Highly
     Compensated Employee with the highest Contribution
     Percentage shall be reduced to the extent necessary to
     reach an Acceptable Contribution Percentage Ratio or to
     cause his Contribution Percentage to equal the next
     highest Contribution Percentage of a 

                              17

     Highly Compensated Employee, and by repeating this process
     until an Acceptable Contribution Percentage Ratio is
     achieved.  The aggregate amount of Excess Aggregate
     Contributions shall then be calculated by adding the
     dollar amounts by which each Highly Compensated Employee's
     matching contributions (and, for 1997 and 1988, after-tax
     contributions) must be reduced using the Percentage
     Leveling Method to achieve an Acceptable Contribution
     Percentage Ratio.  Second, the aggregate amount of Excess
     Aggregate Contributions as so calculated shall be
     allocated among the Highly Compensated Employees by
     following the Dollar Leveling Method under which the
     matching (and after-tax) contributions of the Highly
     Compensated Employee with the highest dollar amount
<PAGE>


     of matching (and after-tax) contributions are reduced to
     the extent necessary to cause the dollar amount of his
     matching (and after-tax) contributions to equal the next
     highest dollar amount of matching (and after-tax)
     contributions of a Highly Compensated Employee, and by
     repeating this process until all of the Excess Aggregate
     Contributions have been returned and/or forfeited.

          (f) The income or loss allocable to Excess Aggregate
     Contributions for the Plan Year in which they were made
     shall be determined in accordance with either of the
     following methods, provided that the same method is used
     on a uniform and consistent basis for all corrective
     distributions for a given Plan Year:

              (i)   The "Fractional Method," whereby the income
          or loss allocable to the Participant's After-tax
          Contribution Account and/or Company Contribution
          Account (depending upon from which account or
          accounts the corrective distributions were made) for
          the Plan Year in which such Excess Aggregate
          Contributions were made is multiplied by a fraction,
          the numerator of which is such Participant's Excess
          Aggregate Contributions for such Plan Year and the
          denominator of which is the value of the
          Participant's After-tax Contribution Account and/or
          his Company Contribution Account, as appropriate, as
          of the last day of the preceding Plan Year after all
          allocations and adjustments have been made as of such
          date for such preceding Plan Year; or

              (ii)  any reasonable method which is normally
          used by the Plan for allocating income or losses to
          Participants' accounts.

          (g) The income or loss allocable to Excess Aggregate
     Contributions for the period after the end of the Plan
     Year in which such Excess Aggregate Contributions were
     made up to the date of the corrective distribution (the
     "Gap Period") shall be determined in accordance with one
     of the following methods, provided that the same method is
     used on a uniform and consistent basis for all corrective
     distributions for a given Plan Year:

              (i)   The income or loss for the Gap Period shall
          be deemed to be zero;

              (ii)  the income or loss for the Gap Period shall
          be deemed to be 10% of the amount determined under
          paragraph (f)(i) of this Section 4.10 multiplied by
          the number of whole calendar months between the end
          of the Plan Year and the date of the corrective
<PAGE>


          distribution, counting the month of distribution if
          distribution occurs after the 15th day of such month;
 
                              18

              (iii) the income or loss for the Gap Period shall 
          be determined by applying the Fractional Method to
          the income or loss allocable to the Participant's
          After-tax Contribution Account and/or Company
          Contribution Account, as appropriate, for the Gap
          Period; or

              (iv)  the income or loss for the Gap Period shall
          be determined in accordance with any reasonable
          method which is normally used by the Plan for
          allocating income or losses to Participants'
          accounts.

     Section 4.11. Multiple Use of Alternative Limitations.  If
for any Plan Year neither the ADP test calculated pursuant to
Section 4.9 nor the ACP test calculated pursuant to Section 4.10
can be satisfied using the Basic Limit described in subparagraph
(a)(i) of each such Section, respectively, then the sum of (a)
the ADP of the group of Active Participants who are Highly
Compensated Employees and (b) the ACP of the group of Active
Participants who are Highly Compensated Employees shall not
exceed the "Aggregate Limit".  For purposes of determining the
Aggregate Limit, the ADP and the ACP of Highly Compensated
Employees shall be determined after the distribution of any
Excess Contributions or Excess Aggregate Contributions required
by Section 4.9 or Section 4.10, respectively.  The Aggregate
Limit shall mean the greater of:

          (a) The sum of:

              (i)   125% of the greater of the ADP or the ACP
          of all other Active Participants, plus

              (ii)  the lesser of 2 percentage points above, or
          200% of, the lesser of the ADP or the ACP of all
          other Active Participants; or

          (b) the sum of:

              (i)   125% of the lesser of the ADP or the ACP of
          all other Active Participants, plus

              (ii)  the lesser of 2 percentage points above, or
          200% of, the greater of the ADP or the ACP of all
          other Active Participants.


<PAGE>


In the event that the Aggregate Limit is exceeded, Excess
Aggregate Contributions made for such Plan Year and allocated to
the accounts of Highly Compensated Employees, plus the income and
minus any loss allocable to such Excess Aggregate Contributions,
shall be distributed within 2 and one-half months following the
close of the Plan Year for which such contributions were made,
using the method set forth in Section 4.10, to the extent
necessary to reduce the ACP of the Highly 
Compensated Employees so that, when added to the ADP of the
Highly Compensated Employees, the sum is not greater than the
Aggregate Limit.

     Section 4.12. Form of Contributions.  The Company's
contribution shall be made in Qualifying Employer Securities,
except that the Company shall make cash contributions to the
extent that cash is required to be distributed in lieu of
fractional shares pursuant to Section 8.13.

                              19

                           ARTICLE  V

                   ALLOCATIONS  AND  ACCOUNTS

     Section 5.1. Allocation of Participant Contributions.

          (a) After-tax Contributions:  Subject to the
     limitations contained in Section 5.4, after-tax
     contributions made to the Trust by Participants pursuant
     to paragraph (a) of Section 4.1 shall be allocated to the
     respective After-tax Contribution Accounts of the
     Participants who contributed such amounts to the Trust.  

          (b) Pre-tax Contributions:  Subject to the
     limitations contained in Section 5.4, pre-tax
     contributions made to the Trust by the Company on behalf
     of Participants pursuant to paragraph (b) of Section 4.1
     shall be allocated to the respective Pre-tax Contribution
     Accounts of the Participants who elected to have such
     amounts so contributed to the Trust.

     Section 5.2. Allocation of Company Contributions.  Subject
to the limitations contained in Section 5.4, the contributions
made by the Company to the Trust for a Plan Year pursuant to
Section 4.2 shall be allocated to the respective Company
Contribution Accounts of the Participants on whose behalf such
contributions were made.

     Section 5.3. Separate Accounts.  The Trustee shall create
and maintain an After-tax Contribution Account for each
Participant who elected to make contributions to this Trust under
paragraph (a) of Section 4.1 prior to February 1, 1998,
<PAGE>


and shall credit such account with all voluntary after-tax
contributions made by such Participant.  The Trustee shall also
create and maintain a Pre-tax Contribution Account for each
Participant who elects to have contributions made on his behalf
under paragraph (b) of Section 4.1, and shall credit such account
with all pre-tax contributions made on behalf of such
Participant.  The Trustee shall also create and maintain
a Company Contribution Account for each Participant to which the
Company's contributions made pursuant to Section 4.2 and
allocated to such Participant shall be credited, along with a
subaccount to which cash dividends allocable to such Participant
shall be credited.  If a Participant incurs a Period of Severance
exceeding 60 months, and if the nonforfeitable portion of his
Accrued Benefit in his Company Contribution Account which accrued
prior to said Period
of Severance is not distributed in full, and if he again becomes
an Active Participant, separate Company Contribution Accounts
shall be provided for his pre-severance and post-severance
Accrued Benefit.  If the Participant made any after-tax
contributions prior to January 1, 1987, a subaccount shall be
maintained reflecting all such contributions credited to his
After-tax Contribution Account as of December 31, 1986.  The
creation of such accounts and subaccounts is primarily for
accounting purposes and does not require a segregation of assets
or funds to any such account.

     Section 5.4. Limitations on Annual Additions.  For purposes
of this Section 5.4, the following words and phrases shall have
the following meanings:

          (a) Affiliate:  As defined in paragraph (c) of
     Section 1.3 but subject to the modifications of Section
     414(b) and Section 414(c) of the Code described in
     Section 415(h) of the Code.

          (b) Annual Addition:  With respect to each Plan Year,
     the total contributions (including any excess elective
     contributions returned to the Participant pursuant to the
     provisions of Section 4.8) and forfeitures allocated to
     a Participant's 

                              20

     accounts in this and any other Defined Contribution Plans
     maintained by the Employer.  Notwithstanding the
     foregoing, for Plan Years commencing prior to 1987, only
     the lesser of (i) 2 of a Participant's after-tax
     contributions or (ii) the amount of his after-tax
     contributions in excess of 6% of his Compensation for such
     Plan Year shall be included in his Annual Addition for
     such year.  If applicable, for purposes of the dollar
     limitation but not the percentage limitation, both (i)
<PAGE>


     amounts allocated after March 31, 1984, to an individual
     medical account (as defined in Section 415(l)(2) of the
     Code) which is a part of a pension or annuity plan
     maintained by the Employer, and (ii) amounts derived from
     contributions paid or accrued after 1985 in taxable years
     ending after such date which are attributable to
     post-retirement medical benefits allocated to the
     separate account of a Key Employee under a welfare benefit
     fund (as defined in Section 419(e) of the Code) maintained
     by the Employer shall be included in a Participant's
     Annual Addition.

          (c) Compensation:  As defined in Section 415(c)(3)
     of the Code and the Regulations thereunder.

          (d) Defined Benefit Plan:  A plan which is not a
     Defined Contribution Plan.  For purposes of applying the
     limitations of this Section 5.4, all Defined Benefit Plans
     (whether or not terminated) of the Employer shall be
     treated as one Defined Benefit Plan.

          (e) Defined Benefit Plan Fraction:  For any Plan
     Year, a fraction, the numerator of which is the projected
     annual benefit of the Participant under all Defined
     Benefit Plans maintained by the Employer, and the
     denominator of which is the lesser of (i) 125% of $90,000
     (indexed for cost of living adjustments provided for under
     the Code), or (ii) 140% of the Participant's average
     Compensation for the 3-consecutive calendar years of
     service with the Employer which produce the highest
     average.

          (f) Defined Contribution Plan:  A plan which provides
     for one or more individual accounts for each Participant
     and benefits based solely on the amounts contributed to
     each Participant's account, and any income, expenses,
     gains, losses and forfeitures which may be allocated
     thereto.  For purposes of applying the limitations of this
     Section 5.4, all Defined Contribution Plans (whether or
     not terminated) of the Employer shall be treated as one
     Defined Contribution Plan.

          (g) Defined Contribution Plan Fraction:  For any Plan 
     Year, a fraction, the numerator of which is the sum of the
     Annual Additions to the Participant's account for such
     Plan Year and all prior Plan Years, and the denominator of
     which is the sum of the lesser of the following amounts
     determined for such Plan Year and for each prior Plan Year
     of service with the Employer:  (i) 125% of $30,000
     (indexed for cost of living adjustments provided for under
     the Code); or (ii) 35% of the Participant's Compensation
     for the Plan Year.  The Annual Addition for any Plan Year
<PAGE>


     beginning before January 1, 1987 shall not be recomputed
     to treat all of a Participant's voluntary contributions as
     Annual Additions.  If the Participant was a Participant as
     of the first day of the first Limitation Year beginning
     after December 31, 1986 in any Prior Plan which was in
     existence on May 6, 1986, the numerator of the Defined
     Contribution Plan Fraction shall be adjusted if the sum of
     this fraction and the Defined Benefit Plan Fraction would
     otherwise exceed 1.0 under the terms of this Plan.  Under
     the adjustment, an amount equal to the product of (i) the
     excess of the sum of the fractions over 1.0 times (ii) the
     denominator of the Defined Contribution Plan Fraction
     shall be 

                              21
 
     permanently subtracted from the numerator of the
     Defined Contribution Plan Fraction.  The adjustment is
     calculated using the fractions as they would be computed
     as of the end of the last Limitation Year beginning before
     January 1, 1987 and disregarding any changes in the terms
     and conditions of the Plan made after May 5, 1986, but
     using the limitations applicable under Section 415 of the
     Code to the first Limitation Year beginning on or after
     January 1, 1987.

          (h) Employer:  As defined in paragraph (l) of Section
     1.3 but using the definition of Affiliate set forth in
     paragraph (a) above.

          (i) Limitation Year:  The Plan Year.

Notwithstanding any other provision contained herein, the total
Annual Addition made to the account of a Participant for any Plan
Year shall not exceed the lesser of (a) $30,000 (or, if
greater, 25% of the dollar limitation in effect for such Plan
Year under Section 415(b)(1)(A) of the Code), or (b) 25% of the
Participant's Compensation for such Plan Year.  In addition, if
in any Plan Year a Participant in this Plan also participates in
a Defined Benefit Plan maintained by the Employer, the sum of the
Defined Benefit Plan Fraction and the Defined Contribution Plan
Fraction, both computed as of the close of the Plan Year, shall
not exceed 1.0.  At the election of the Company, special
transitional rules may apply for both the Defined Benefit Plan
Fraction and the Defined Contribution Plan Fraction for Employees
who were Participants in the Prior Plan as of December 31, 1982. 
If any Annual Addition exceeds any limitation contained in this
Section 5.4, first the after-tax contributions made by such
Participant for the Plan Year pursuant to paragraph (a) of
Section 4.1 which caused such excess shall be returned to the
Participant, and then, if necessary, the pre-tax contributions 

<PAGE>


made on behalf of such Participant for such Plan Year pursuant to
paragraph (b) of Section 4.1 which caused such excess shall be
returned to the Participant.  If, after returning all such
contributions for such Plan Year, an excess still exists, such
excess shall be held in a suspense account and applied to reduce
the contribution of the Company for such Plan Year and for each
succeeding Plan Year until exhausted.  If more than 1 Company has
contributed to the account of a Participant in a Plan Year, any
such excess shall be applied to reduce the contributions of such
Companies in proportion to the amount of contributions made by
each such Company and allocated to such Participant.

     Section 5.5. Dividends.  Notwithstanding any other provision
of this Plan and Trust, any cash dividend on Qualifying Employer
Securities held by the Trust and allocated to the accounts of
Participants shall be credited to the respective Company
Contribution Accounts to which the Qualifying Employer Securities
are credited.  Such dividends shall be invested and reinvested as
directed by Participants pursuant to Section 12.4.  Except as
hereinafter set forth, such dividends and all earnings thereon
shall at all times be fully nonforfeitable and shall be
distributed in accordance with the provisions of Article VIII,
provided, however, that in cases where such dividends and
earnings are less than $1.00 and represent the entire
nonforfeitable Accrued Benefit with respect to a Participant,
such dividends and earnings shall be forfeited and applied in
accordance with Section 8.9.  Dividends on Qualifying Employer
Securities held by the Trust and not allocated to the accounts of
Participants shall be invested as directed by the Company and
such dividends and earnings thereon shall be used to provide cash
distributions in lieu of fractional shares.

                              22

                           ARTICLE  VI

                     VALUATION  OF  ACCOUNTS

     Section 6.1. Valuation Date.  The last day of each Plan Year
shall be the Annual Valuation Date as of which the value of each
Participant's share in the Trust shall be determined.  As soon as
possible, but in any event within a reasonable period after the
Trustee shall have received the Company's contribution for any
Plan Year, or within a reasonable period of time after the
expiration of the time permitted to the Company to make payment
of its contribution as provided in Section 4.5, whichever shall
first occur, the Trustee shall appraise the fair market value of
all property and funds of the Trust as of the close of such Plan
Year and prepare a written account.  Such written account shall
set forth all investments, receipts, disbursements and other 


<PAGE>


transactions of the Trust for or during such Plan Year and shall
contain an itemized schedule of all Trust property and funds
showing in each case the appraised fair market value thereof as
of the close of such Plan Year and an itemized schedule of all
liabilities of the Trust as of the close of the Plan Year.

     Section 6.2. Interim Valuation.  As of any time during the
Plan Year that the Company deems it necessary, the Company shall
direct the Trustee to revalue the Trust upon the basis of
the then market value of the assets in the Trust.  Such interim
Valuation Date shall be substituted for the valuation as of the
end of the preceding Plan Year, or for any more recent interim
Valuation Date, in determining the amounts in the accounts of
Participants and their Beneficiaries for all purposes of the
Plan.  Whenever reference is made in the Plan to the account as
of the end of the preceding Plan Year, it shall mean as of the
most immediately preceding interim Valuation Date.

     Section 6.2. Allocation of Earnings.  All earnings, gains,
and losses of the Trust for each Plan Year shall be allocated
among the accounts and subaccounts on the books of the Trust
as of each Valuation Date in proportion to the respective
balances of such accounts and subaccounts as of the immediately
preceding Valuation Date; provided, however, that if any portion
of a Participant's Accrued Benefit is held in any directed
account pursuant to Section 12.4, such portion of his Accrued
Benefit shall share only in the earnings, gains and losses of the
investment funds held in such directed account.

     Section 6.4. Value of Accrued Benefit upon Termination.  For
the purpose of determining the value of the Accrued Benefit of
each Participant in the event of the death, retirement, or other
termination of employment or participation of such Participant,
the value of such Participant's Accrued Benefit shall be the
value thereof as of the last Valuation Date preceding his death,
retirement, or other termination of employment or participation,
after giving effect to any credits and/or debits thereto made as
of the said Valuation Date in accordance with any of the
foregoing provisions of this Plan and Trust, and to any other
credits and/or debits made to his Accrued Benefit subsequent to
such last preceding Valuation Date pursuant to any of the
provisions of this Plan and Trust.

     Section 6.5. Valuation of Qualifying Employer Securities. 
The value of Qualifying Employer Securities for all purposes of
this Plan and Trust shall be determined in good faith by
the Company based on all relevant factors.  The Trustee shall
have no responsibility for the determination of such value or
liability therefrom.

     Section 6.6. Unit Accounting.  The Trustee or the Contract
Administrator may, for administrative purposes, establish unit
<PAGE>


values for one or more investment funds (or any portion
thereof) and maintain the accounts setting forth each
Participant's interest in each such investment fund (or portion
thereof) in terms of such units, all in accordance with such
rules and procedures as the Trustee or Contract Administrator
shall deem to be fair, equitable and administratively 
practicable.  In the event 

                              23

that unit accounting is thus established for any investment fund
(or any portion thereof) the value of a Participant's interest in
that investment fund (or any portion thereof) at any time shall
be an amount equal to the then value of a unit in such investment
fund (or any portion thereof) multiplied by the number of units
then credited to the Participant.

                          ARTICLE  VII

                    ENTITLEMENT  TO  BENEFITS

     Section 7.1. Normal Retirement Date.  Each Participant shall
have the right, at his option, to retire at any time from and
after his Normal Retirement Date; provided, that until such
retirement or other termination of employment thereafter his
right to full participation as a Participant hereunder shall
continue.  If a Participant's employment with the Employer is
terminated on or after his Normal Retirement Date (other than
termination by reason of his death), his entire Accrued Benefit
shall thereafter be fully nonforfeitable and shall be distributed
in accordance with the provisions of Section 8.1.

     Section 7.2. Disability Retirement Prior to Normal
Retirement Date.  The Company will permit a Participant to retire
prior to his Normal Retirement Date in any case in which it is
determined by a duly licensed physician selected by the Company
that, because of ill health, accident, disability or general
inability because of age, the Participant is no longer able,
properly and satisfactorily, to perform his regular duties as an
Employee.  The foregoing provisions of this Section 7.2 shall be
administered in such manner that all Participants are treated
similarly under similar circumstances.  If a Participant's
employment with the Employer is terminated pursuant to this
Section 7.2, his entire Accrued Benefit shall thereafter be fully
nonforfeitable and shall be distributed in accordance with the
provisions of Section 8.1.

     Section 7.3. Early Retirement.  Each Participant shall have
the right, at his option, to retire at any time after he has
attained 55 years of age and completed 15 Years of Service.  If
a Participant's employment is terminated after he has satisfied
the aforesaid age and service requirements (other
<PAGE>


than termination by reason of his death), his entire Accrued
Benefit shall thereafter be nonforfeitable and shall be
distributed in accordance with the provisions of Section 8.1. 
For purposes of this Section 7.3, Years of Service shall be
determined under Section 2.4 without regard to the provisions of
Section 2.5.

     Section 7.4. Death.  Upon the death of a Participant while
in the employ of the Employer, his entire Accrued Benefit shall
thereafter be fully nonforfeitable and shall be distributed in
accordance with the provisions of Section 8.2.

     Section 7.5. Termination for Other Reasons.  If a
Participant's employment with the Employer is terminated other
than as described in the preceding Sections of this Article VII,
he shall have a nonforfeitable interest in all of his Accrued
Benefit in his After-tax Contribution  Account and his Pre-tax
Contribution Account and in the following percentage of his
Accrued Benefit in his Company Contribution Account (other than
dividends credited to such account as provided in Section 5.5):

                              24

<TABLE>
<CAPTION>
          
Years of Service         Nonforfeitable Percentage
- ----------------         -------------------------
<S>                              <C>
Less than 1                        0%
1 but less than 2                 20%
2 but less than 3                 40%
3 but less than 4                 60%
4 but less than 5                 80%
5 or more                        100%
</TABLE>

Said nonforfeitable percentage shall be distributed in accordance
with the provisions of Section 8.3

     Section 7.6. Lost Distributees.  If a Former Participant or
his Beneficiary cannot be  located for a period of 2 years after
the benefits payable with respect to such Former Participant
could be distributed under the provisions of this Plan and Trust
without the consent of the Participant or Beneficiary, the
Accrued Benefit of such Former Participant which has not already
been forfeited pursuant to the provisions of Section 8.9 shall be
forfeited as of the next Annual Valuation Date.  Any Accrued
Benefit forfeited in accordance with the foregoing provision
shall be reinstated if a claim is made by the Former Participant
or Beneficiary.  Notwithstanding any other provision of this Plan
and Trust, the amounts to be reinstated may come from earnings
<PAGE>


and gains of the Trust, Company contributions and forfeitures.

                          ARTICLE  VIII

                   DISTRIBUTION  OF  BENEFITS

     Section 8.1. Retirement.  Subject to the remaining
provisions of this Article VIII, upon the termination of
employment of any Participant on account of normal, early or
disability retirement pursuant to Section 7.1, Section 7.3 or
Section 7.2, the Company shall direct the Trustee to distribute
the Accrued Benefit of such Participant in one or more of the
following methods:

          (a) In a lump sum;

          (b) in annual or more frequent periodic payments of
     not less than $10.00 each, until the entire Accrued
     Benefit has been fully and completely distributed;
     provided, however, that if such Participant shall die
     prior to having received all of his Accrued Benefit, then
     and in that event the Company shall direct the Trustee to
     distribute the remaining balance of such deceased
     Participant's Accrued Benefit in accordance with the
     provisions of Section 8.2.  Until distributed in full, the
     Accrued Benefit of such Participant shall be subject to
    the valuation adjustments described in Article VI.

To the extent the distribution qualifies as an Eligible Rollover
Distribution (as defined below), the Participant may also elect
to have a portion or all of such distribution paid in the form of
a direct rollover to another Eligible Retirement Plan (as defined
below) designated by the Participant in accordance with the
provisions of Section 402 of the Code and Section 401(a)(31) of
the Code.  An Eligible Rollover Distribution shall mean any
distribution of all or any portion of a Participant's Accrued
Benefit other than:  (i) A distribution that is 1 in a series of
substantially equal periodic payments made for the life (or life
expectancy) of the Participant or joint lives (or joint life
expectancy) of the Participant and his designated Beneficiary, or
for a specified period of 10 years or more; (ii) any portion of
a distribution required under Section 8.6, Section 8.7 or Section
8.8 of the Plan; and (iii) any 

                              25

portion of a distribution that is not includable in gross income
(determined without regard to the exclusion for net unrealized
appreciation with respect to Qualifying Employer Securities). An
Eligible Retirement Plan shall mean an individual retirement
account described in Section 408(a) of the Code, an individual
retirement annuity described in Section 408(b) of the Code, an
<PAGE>


annuity plan described in Section 403(a) of the Code, or a
qualified trust described in Section 401(a) of the Code.

     Section 8.2. Death.  Upon the death of a Participant prior
to his retirement or other termination of employment, or prior to
commencement of his benefits, the Company shall direct
the Trustee to distribute his Accrued Benefit to his surviving
spouse or, if there is no surviving spouse or the surviving
spouse consents or such consent is not required, to his
designated Beneficiary or Beneficiaries, if any, otherwise to the
duly appointed, qualified and acting personal representative,
executor or administrator of the estate of such deceased
Participant.

          (a) Beneficiary Designation:  Each Participant may,
     from time to time, designate in writing to the Company the
     name or names of any Beneficiary or Beneficiaries and/or
     contingent Beneficiary entitled to receive any benefits
     which may be payable under the Trust in the event of his
     death.  Any such designation may be changed or revoked by
     a Participant at any time and from time to time by
     appropriate instrument signed in writing and delivered to
     the Company.

          (b) Consent of Spouse:  Any designation by a married
     Participant of a Beneficiary or Beneficiaries other than
     his spouse under the foregoing provisions of this Section
     8.2 shall not be effective unless:  (i) The designation
     either designates a specific Beneficiary, including any
     class of Beneficiaries or contingent Beneficiaries, which
     may not be changed without the spouse's further consent,
     or expressly permits the Participant to change his
     Beneficiary designation without the spouse's further
     consent; (ii) the spouse of the Participant consents in
     writing to such designation; (iii) such consent
     acknowledges the effect of such designation; (iv) if the
     designation permits the Participant to change his
     Beneficiary without the spouse's further consent, the
     consent acknowledges that the spouse has a right to
     limit consent to a specific Beneficiary and voluntarily
     relinquishes that right; and (v) such consent is witnessed
     by a Plan representative or a notary public.   However,
     the spouse's consent shall not be required if it is
     established to the satisfaction of a Plan representative
     that it cannot be obtained because there is no spouse,
     because the spouse cannot be located or because of such
     other circumstances as the Regulations may prescribe.





<PAGE>


          (c) Commencement of Distribution:  If the
     Participant's Accrued Benefit exceeds or at any time
     exceeded $5,000, distribution to his surviving
     spouse, if any, shall not commence prior to the later of
     what would have been the Participant's Normal Retirement
     Date or the date the Participant would have attained 62
     years of age, unless the Company provides the surviving
     spouse with notice of the payment options available and
     the right to defer distribution and obtains the spouse's
     written consent to distribution.  Such notice and consent
     shall satisfy the notice and consent requirements set
     forth in Section 8.4.

          (d) Method of Distribution:  Distribution shall be
     made to the Beneficiary in 1 or more of the methods
     described in Section 8.1; provided, however, that the
     direct rollover option shall be available only to a
     Beneficiary who is the Participant's surviving spouse or
     his former spouse who is the Alternate Payee under a
     Qualified Domestic Relations Order (both as defined in
     Section 9.2 of the Plan); and, provided further, that with
     respect to a Beneficiary who is a surviving spouse (but
     not with 

                              26

     respect to a former spouse who is an Alternate
     Payee), the Eligible Retirement Plan must be an individual
     retirement account or individual retirement annuity.

     Section 8.3. Termination of Employment.  If a Participant's
employment terminates other than because of his death, his
disability pursuant to Section 7.2, or after he has met the
requirements for normal or early retirement pursuant to Section
7.1 or Section 7.3, the nonforfeitable portion of his Accrued
Benefit shall be distributed to him by the Trustee at the
direction of the Company in accordance with Section 8.1 at his
Normal Retirement Date.  Distribution may be advanced to a date
earlier than his Normal Retirement Date if the Former
Participant so elects, in writing, in accordance with the
requirements of Section 8.4.  If the nonforfeitable portion of a
Former Participant's Accrued Benefit does not exceed $5,000 and
has never exceeded such amount, the Company may direct the
Trustee to distribute such benefit in a lump sum as promptly as
feasible following termination of his employment with or without
his consent, subject to his right to elect the direct rollover
option described in Section 8.1 in lieu of such lump sum payment. 
If a Former Participant dies prior to having received any part or
all of the nonforfeitable portion of his Accrued Benefit, the
Company shall direct the Trustee to distribute the remaining
balance thereof in accordance with Section 8.2.  Until
distributed in full, the Accrued Benefit of
<PAGE>


any such Former Participant shall be subject to the valuation
adjustment described in Article VI.

     Section 8.4. Payment Elections.  The Company shall direct
the Trustee to distribute the Accrued Benefit of a Participant in
accordance with any written request filed by the Participant or
his Beneficiary specifying the method or methods permitted under
this Article VIII by which he desires distribution.  If a
Participant's Accrued Benefit exceeds or at any time exceeded
$5,000 and he becomes entitled to distribution for any reason at
any time prior to the later of his Normal Retirement Date or the
date he attains 62 years of age, such benefit shall not
be distributed unless the Company provides the Participant with
notice of the payment options available to him and obtains his
written consent to distribution.  Such consent shall be valid
only if:  (a) The notice includes a general description of the
material features and an explanation of the relative values of
the optional forms of benefit available under the Plan, including
the direct rollover option described in Section 8.1; (b) the
notice advises the Participant of his right to defer
distribution; and (c) the consent is signed after such notice has
been received and no more than 90 days before payment commences. 
Such consent shall not be required if distribution commences on
account of or after the death of the Participant.

     Section 8.5. Commencement of Benefits.  Except as other-wise
provided in Section 8.3, any distribution under Section 8.1,
Section 8.2 or Section 8.3 shall generally be payable as soon as
administrative feasible following the Participant's retirement,
death or other termination of employment.  The Participant may
elect to postpone the distribution of his Accrued Benefit to a
later date, but not later than the Participant's Required
Beginning Date as defined in Section 8.6.  Unless otherwise
elected by the Participant, payment of benefits shall commence no
later than 60 days after the close of the Plan Year in which
occurs the latest of:  (a) The Participant's attainment of age 65
(or the Participant's Normal Retirement Date, if earlier) (b) the
Participant's employment with the Employer terminates, or (c) the
10th anniversary of the Participant's participation in the Plan
occurs; provided however, that if the amount of benefits cannot
be ascertained by such date, payment shall be retroactive to such
date, after ascertainment, and shall commence not later than 60
days after the amount is ascertained.  The failure of a
Participant to consent to a distribution as required by Section
8.4 shall be deemed to be an election to postpone payment
sufficient to satisfy this Section 8.5.  






<PAGE>


     Section 8.6. Required Beginning Date.  In accordance with
Section 401(a)(9) of the Code and the Regulations thereunder,
distribution of a Participant's Accrued Benefit shall commence no
later than his "Required Beginning Date," determined as follows:

                              27

          (a) General Rule:  The Required Beginning Date of a
     Participant who is not a 5% owner shall be the first day
     of April of the calendar year following the calendar year
     in which the later of his retirement or attainment of age
     70 and one-half occurs.

          (b) 5% Owners:  The Required Beginning Date of a
     Participant who is a 5% owner (as defined in Section
     416(i) of the Code but without regard to whether the Plan
     is top-heavy) with respect to the Plan Year in which the
     Employee attains age 70 1/2 shall be the first day of April
     following the calendar year in which he attains age 70 1/2. 
     Once distributions have begun to a 5% owner under this
     Section, they shall continue to be distributed even if he
     ceases to be a 5% owner in a subsequent year.

          (c) Transition Rule: If the Required Beginning Date
     of a Participant who is not a 5% owner occurred prior to
     1997 under the provisions of this Section 8.6 in effect
     under the Prior Plan and such Participant has not retired,
     such Participant may but is not required to elect to have
     his Required Beginning Date deferred to the date
     determined under paragraph (a).

     Section 8.7. Non Lump Sum Distributions.  If not made in a
lump sum payment, distributions may only be made over one of the
following periods (or a combination thereof) in accordance with
Section 401(a)(9) of the Code and the Regulations thereunder:

          (a) The life of the Participant;

          (b) the life of the Participant and a designated
     Beneficiary;

          (c) a period certain not extending beyond the life
     expectancy of the Participant; or

          (d) a period certain not extending beyond the joint
     and last survivor expectancy of the Participant and a
     designated Beneficiary.

If the Participant's entire Accrued Benefit is to be distributed
pursuant to (c) or (d) above, the amount to be distributed for
each year, commencing with the calendar year in which the
Participant's Required Beginning Date occurs, must be at least an
<PAGE>


amount equal to the quotient obtained by dividing the entire
Accrued Benefit by the life expectancy of the Participant or the
joint and last survivor expectancy of the Participant and
designated Beneficiary.  Life expectancy and joint and last
survivor expectancy shall be computed by the use of the return
multiples contained in Section 1.72-9 of the Regulations.  For
purposes of this computation, the life
expectancy of the Participant and spouse may be recalculated no
more frequently than annually; however, the life expectancy of a
nonspouse Beneficiary may not be recalculated.  If the spouse
is not the designated Beneficiary, the method of distribution
selected must assure that more than 50% of the present value of
the amount available for distribution will be paid within the
life expectancy of the Participant.  If the spouse is not the
designated Beneficiary, the method of distribution selected must
assure a minimum annual payment for each year, beginning with the
calendar year in which the Participant's Required Beginning Date
occurs, in an amount determined in accordance with Section
1.401(a)(9)-2 of the Regulations.

     Section 8.8. Death Distribution Provisions.  If a
Participant dies after distribution of his Accrued Benefit has
commenced, the remaining portion of such Accrued Benefit shall
continue to be distributed at least as rapidly as under the
method of distribution being used prior to his death.  If a
Participant dies before distribution of his Accrued Benefit has
commenced, the entire Accrued Benefit shall be distributed no
later than the last day of the calendar year in which the 5th
anniversary of the 

                              28

Participant's death occurs, except to the extent that an election
is made to receive distributions in accordance with (a) or (b)
below and Section 401(a)(9) of the Code and the Regulations
thereunder:

          (a) If any portion of the Participant's Accrued
     Benefit is payable to a designated Beneficiary,
     distributions may be made in substantially equal
     installments over the life or life expectancy of the
     designated Beneficiary commencing no later than the last
     day of the calendar year following the calendar year of
     the Participant's death; and

          (b) if the designated Beneficiary is the
     Participant's surviving spouse, the date distributions are
     required to begin shall not be earlier than the last day
     of the calendar year in which the Participant would have
     attained age 70 1/2, and, if the spouse dies before payments


<PAGE>


     begin, subsequent distributions shall be made as
     if the spouse had been the Participant.

For purposes of this Section 8.8, life expectancy shall be
calculated by use of the return multiples specified in Section
1.72-9 of the Regulations based on the attained age of the
Beneficiary as of his birthday in the calendar year of 
distribution.  Life expectancy of a surviving spouse may be
recalculated annually; however, in the case of any other
designated Beneficiary, such life expectancy shall be calculated
at the time payment first commences without further
recalculation.   Furthermore, for purposes of this Section 8.8,
any amount paid to a child of the Participant shall be treated as
if it had been paid to the surviving spouse if the amount becomes
payable to the surviving spouse when the child reaches the age of
majority.

     Section 8.9. Forfeitures.  If a distribution is made from
the Plan and Trust to any Participant, pursuant to Section 8.3 or
pursuant to any other provision of this Plan and Trust, at
a time when the nonforfeitable percentage of his Accrued Benefit
in his Company Contribution Account is less than 100% and prior
to the time that he incurs a Period of Severance exceeding 60
months, the Company shall comply with the requirements of either
paragraph (a) or paragraph (b) of this Section 8.9, or a
combination thereof, pursuant to uniform rules so that all
Participants are treated similarly under similar circumstances.

          (a) Cash Out:  The portion of such Participant's
     Accrued Benefit which has not yet become nonforfeitable
     may be forfeited in the Plan Year in which the
     distribution occurs; provided, however, that if the
     Participant resumes employment covered under this Plan on
     or before the date he incurs a Period of Severance
     exceeding 60 months following the date of distribution,
     his Accrued Benefit shall be restored.  Notwithstanding
     any other provision of this Plan, the amounts to be
     so restored may come from other forfeitures, Company
     contributions, or Trust earnings.  For purposes of this
     Section 8.9, if the value of the nonforfeitable portion of
     a Participant's Accrued Benefit is $0.00, he shall be
     deemed to have received a distribution of such Accrued
     Benefit upon termination of his employment.  If the amount
     distributed to the Participant is less than the entire
     nonforfeitable portion of his Accrued Benefit in his
     Company Contribution Account, the part of such Accrued
     Benefit which is not nonforfeitable that may be forfeited
     in the Plan Year of distribution shall be the total
     portion of such Accrued Benefit which is not
     nonforfeitable 

                              29
<PAGE>


     multiplied by a fraction, the numerator of which is the
     amount of the distribution and the denominator of which is
     the total nonforfeitable portion of such Accrued Benefit.

          (b) Special Account:  If at the end of the Plan Year
     in which the distribution occurs the entire portion of his
     Accrued Benefit which is not nonforfeitable has not been
     forfeited in accordance with the provisions of paragraph
     (a) of this Section 8.9, then, thereafter, at any relevant
     time, the nonforfeitable amount of such Participant's
     Accrued Benefit in his Company Contribution Account shall
     be not less than an amount ("X") determined by the
     formula X = P(AB+D) - D where:  P is the nonforfeitable
     percentage at the relevant time; AB is the Accrued Benefit
     in his Company Contribution Account at the relevant time;
     D is the amount of the distribution; and the relevant time
     is when he incurs a Period of Severance exceeding 60
     months.  At the end of the Plan Year when any terminated
     Participant incurs a Period of Severance exceeding 60
     months, that portion, if any, of his Accrued Benefit to
     which he has not acquired a nonforfeitable interest and
     which has not already been forfeited pursuant to paragraph
     (a) of this Section 8.9 shall be forfeited.

Any amount so forfeited pursuant to the foregoing provisions of
this Section 8.9 or pursuant to any other provisions of this Plan
and Trust shall be applied to reduce the contribution of the
Company which originally contributed the amount so forfeited for
the Plan Year in which the forfeiture occurs and for each
succeeding Plan Year until exhausted; and that portion, if any,
of the Participant's Accrued Benefit to which he had acquired a
nonforfeitable interest, if not already
distributed, shall be distributed to him as provided in Section
8.3.  If more than 1 Company has contributed amounts which are
forfeited by a Participant, such amounts shall be applied to
reduce the contributions of such Companies in proportion to the
amount of contributions made by each such Company and allocated
to such Participant.

     Section 8.10. Restrictions on Distribution of Pre-tax
Contributions.  The portion of a Participant's Accrued Benefit
allocated to his Pre-tax Contribution Account shall not be
distributed to the Participant or his Beneficiary prior to his
termination of employment, death or disability, except under the
following circumstances:







<PAGE>


          (a) Termination of the Plan without the establishment
     by the Employer of another Defined Contribution Plan that
     is a "successor plan" as defined in Section
     1.401(k)-1(d)(3) of the Regulations;

          (b) the disposition by the Employer to an unrelated
     corporation of substantially all of the assets (within the
     meaning of Section 409(d)(2) of the Code) used in a trade 
     or business of such Employer if the Employer continues to
     maintain this Plan after the disposition, but only with
     respect to former Employees who continue employment with
     the unrelated corporation acquiring such assets;

          (c) the disposition by the Employer to an unrelated
     entity of such Employer's interest in a subsidiary (within
     the meaning of Section 409(d)(3) of the Code) if such
     Employer continues to maintain this Plan, but only with
     respect to former Employees who continue employment with
     such subsidiary;

          (d) the Participant's attainment of age 59 1/2;

          (e) the hardship of the Participant as described in
     Section 8.11.

Distributions that may be made pursuant to 1 or more of the
foregoing distributable events (other than that described in
paragraph (a) above) shall be subject to the consent requirements
of Section 8.4.

     Section 8.11. Distribution on Account of Financial Hardship. 
In the event of financial hardship (as defined below), a
Participant may file a written request with the Company for
distribution 

                              30

of a portion of his Accrued Benefit in his Pre-tax Contribution
Account.  If the Company determines that distribution can be made
consistent with the requirements of this Section 8.11 and all
applicable laws, the Company shall direct the Trustee to and the
Trustee shall, upon the written direction of the Company,
distribute to the Participant such amounts, in such manner, and
at such times as the Company shall direct, and the Accrued
Benefit of such Participant shall be reduced by the amount or
amounts so distributed.  Hardship distributions shall be subject
to the following requirements:

          (a) Financial hardship shall mean an immediate and
     heavy financial need of the Participant where such
     Participant lacks other available resources and the
     distribution is necessary to satisfy the financial need.
<PAGE>


          (b) The following financial needs shall be considered
     immediate and heavy:

              (i)   Deductible medical expenses (within the
     meaning of Section 213(d) of the Code) of the Participant,
     the Participant's spouse, children or dependents;

              (ii)  the purchase (excluding mortgage payments)
     of a principal residence for the Participant;

              (iii) payment of tuition and related fees for up
     to the next 12 months of post-secondary education for the
     Participant, the Participant's spouse, children or
     dependents;

              (iv)  the need to prevent eviction of the
     Participant from, or a foreclosure on the mortgage of, the
     Participant's principal residence; or

              (v)   such other immediate and heavy financial
     needs as the Commissioner of the Internal Revenue Service
     may specify through the publication of revenue rulings or
     other notices of general applicability.

          (c) A distribution shall be considered to be necces-
     sary to satisfy an immediate and heavy financial need of
     the Participant if:

              (i)   The Participant has first obtained all
          distributions, other than hardship distributions, and
          all nontaxable loans available to him under all
          qualified plans maintained by the Employer;

              (ii)  all contributions made on behalf of the
          Participant pursuant to 1 or more salary reduction
          agreements and all nondeductible Employee contribu-
          tions to all qualified plans maintained by the
          Employer are suspended for 12 months after the
          Participant's receipt of the hardship distribution;

              (iii) the distribution is not in excess of the
          amount of the immediate and heavy financial need
          (plus any taxes payable on account of such
          distribution); and

              (iv)  the Participant does not make any further
          contributions pursuant to a salary reduction agree-
          ment to this or any other qualified plan maintained
          by the Employer for the Participant's taxable year
          immediately following the year in which the hardship
         

<PAGE>


          distribution occurs in excess of the

                              31

          applicable limit under Section 402(g) of the Code for
          such taxable year less the amount contributed on
          behalf of such Participant pursuant to 1 or more
          salary reduction agreements for the taxable year in
          which the hardship distribution occurred.

          (d) Earnings accrued on a Participant's Pre-tax
     Contribution Account shall not be distributed pursuant to
     this Section 8.11.

     Section 8.12. Withdrawal or Application of After-tax
Contributions.  Subject to the provisions of this Section 8.12,
a Participant may withdraw his Accrued Benefit derived from his
after-tax contributions at any time in accordance with uniform
rules established by the Company from time to time.  For the 1998
Plan Year, any withdrawal from his Accrued Benefit derived
from the Participant's after-tax contributions shall be deemed to
be made first from contributions for such Plan Year and must be
of the entire amount of such contributions.  Any additional
withdrawals or withdrawals made in subsequent years must be of at
least the lesser of $500 or 100% of the total Accrued Benefit
derived from the Participant's after-tax contributions for prior
Plan Years.  For tax accounting purposes, withdrawals shall be
charged first against after-tax contributions made prior to 1987,
until exhausted, then against the Accrued Benefit derived from
after-tax contributions made after 1986, until exhausted, and
finally against earnings, if any, on
contributions made prior to 1987.  A Participant may also direct
that all or any part of his Accrued Benefit derived from his own
after-tax contributions may be withdrawn and applied
against any withholding required because of a distribution to
such Participant under Section 8.14.   Any such direction shall
be made at such time and in accordance with such rules as the
Company shall establish.  Except as specifically otherwise
provided in the preceding two sentences, any such application
shall be deemed a withdrawal and all provisions of this Plan and
Trust relating to the withdrawal of a Participant's Accrued
Benefit derived from his own after-tax contributions shall be
applicable to such application.

     Section 8.13. Form of Distribution.  Distributions under
this Plan and Trust of the portion of a Participant's Accrued
Benefit consisting of Qualifying Employer Securities contributed
by the Company shall generally be made in whole shares of
Qualifying Employer Securities and cash in lieu of any fractional
shares.  The Participant may, however, elect to have the Trustee
sell the Qualifying Employer Securities

<PAGE>


allocated to his account on the open market and distribute the
proceeds to the Participant in cash.  A cash distribution may be
reduced by brokerage fees incurred by the Trustee in making such
sale.  Distribution of the remaining portion of a Participant's
Accrued Benefit may be made in cash and/or any other property.

     Section 8.14. Distributions During Employment. 
Notwithstanding any other provision of this Plan and Trust,
distributions may be made to Plan Participants who are active
Employees in accordance with the following terms:

          (a) From and after the 5th anniversary of the
     commencement of his participation in the Plan, each
     Participant shall have the right to elect at any time
     to have a portion or all of his nonforfeitable Accrued
     Benefit in his Company Contribution Account distributed to
     him.  However: (i) In no event shall the amount
     distributed be less than the lesser of $500 or 100% of the
     total nonforfeitable portion of the Participant's Accrued
     Benefit in his Company Contribution Account; and (ii) if
     the Participant has not been a Participant for at
     least 5 full Plan Years, in no event shall the amount
     distributed exceed the portion of his Accrued Benefit in
     his Company Contribution Account which has been in
     the Plan and Trust for at least 2 years.  

                              32

          (b) If:  (i) An Employee who is eligible to
     participate in the Plan has not contributed to the Plan
     for 2 years and has no balance in his Pre-Tax  
     Contribution Account and his After-tax Contribution
     Account; (ii) such Employee has been a Participant for at
     least 5 full Plan Years or his Accrued Benefit derived
     from Company contributions has been in the Plan for at
     least 2 years; and (iii) his Accrued Benefit derived from
     Company contributions is fully nonforfeitable and
     does not exceed and has never exceeded $5,000, such
     Employee's Accrued Benefit' may be distributed to him in a
     lump sum as soon as feasible after fulfillment of the
     foregoing conditions.

          (c) A Participant who continues to be an Employee of
     the Employer after he has attained age 59 1/2 may elect in
     writing to commence distribution of any part or all of his
     Accrued Benefit any time after he attains age 59 and one-
     half.  





<PAGE>


                           ARTICLE  IX

SPENDTHRIFT  TRUST  AND  QUALIFIED  DOMESTIC  RELATIONS  ORDERS

     Section 9.1. Prohibition Against Alienation.  Each and every
distribution, transfer or payment of any of the Trust funds, or
property into which the same may be converted, either of
principal or income, made by the Trustee shall be made only to
the persons entitled thereto under the provisions of this Plan
and Trust (or, in the case of any minor Beneficiary, to the legal
guardian of such minor or the minor directly, as the Company may
determine) and not to any assignee or transferee of any such
person, and shall be free from anticipation or alienation,
voluntary or involuntary.  No money or other property, whether
principal or income, payable or distributable under the
provisions of this Trust, shall be pledged, assigned,
transferred, sold or in any manner whatsoever anticipated,
charged or encumbered by any Participant or by any of the
Beneficiaries, heirs, executors or administrators of any
Participant, nor shall the same be liable in any manner, while in
the possession of the Trustee, for the debts, obligations or
liabilities of any such person, voluntary or involuntary, or for
any claim, legal, equitable or otherwise, against any such
person, including claims for alimony or for the support of any
spouse, and any attempted assignment, anticipation or other
disposition of any such interest shall be not merely voidable,
but absolutely null and void.  The foregoing provisions of this
Section 9.1 shall apply to the creation, assignment, or
recognition of a right to any benefit payable with respect
to a Participant pursuant to a domestic relations order except
that such provisions shall not apply to a domestic relations
order that is determined to be a Qualified Domestic Relations
Order as described in Section 9.2.

     Section 9.2. Compliance with Qualified Domestic Relations
Orders.  Notwithstanding the provisions of Section 9.1, the
Company shall direct the Trustee to comply with a domestic
relations court order calling for the distribution of all or a
portion of a Participant's nonforfeitable Accrued Benefit to any
current or former spouse, child or other dependent of the
Participant (the "Alternate Payee") if such order is determined
to be a Qualified Domestic Relations Order within the meaning of
Section 414(p) of the Code.  A domestic relations order shall be
determined to be a Qualified Domestic Relations Order if each of
the following conditions is met:

          (a) The order specifies the name and last known mailing
address of the Participant and the name and mailing address of
each Alternate Payee covered by the order.

                              33

<PAGE>


          (b) The order specifies the amount or percentage of
     the Participant's nonforfeitable Accrued Benefit to be
     paid by the Plan to each such Alternate Payee, or the
     manner in which such amount is to be determined.

          (c) The order specifies the number of payments or
     period to which such order applies.

          (d) The order specifies that it applies to the Plan.

          (e) The order does not require payment of any type or
     form of benefit, or any option, not otherwise provided
     under the Plan.

          (f) The order does not require the Plan to provide
     increased contributions.

          (g) The order does not require the payment of
     benefits under the Plan to an Alternate Payee which are
     required to be paid to another Alternate Payee under
     another order previously determined to be a Qualified
     Domestic Relations Order.

For purposes of this Section 9.2, a domestic relations order
shall mean any judgment, decree, or order, including approval of
a property settlement, which relates to the provision of child
support, alimony payments, or marital property rights to  a
spouse, child, or other dependent of a Participant and which is
made pursuant to state domestic relations law (including
community property law).  Notwithstanding the restriction in
paragraph (e) above, even if a Participant continues to be an
Employee of the Employer, a Qualified Domestic Relations Order
may require payments to an Alternate Payee to commence on the
earlier of:  (a) The date on which the Participant is entitled to
a distribution under the Plan; or (b) the later of (i) the date
the Participant attains age 50 or (ii) the earliest date on which
the Participant could commence benefits under the Plan if he
separated from service with the Employer, and the amount of such
payments to the Alternate Payee shall be calculated as if the
Participant had retired on the date on which such payments
commence under the Qualified Domestic Relations Order.  A
domestic relations order may require payment of benefits to an
Alternate Payee in any form in which benefits may be paid to the
Participant under the Plan.  In the case of a domestic relations
order entered prior to 1985, the Company shall treat such order
as a Qualified Domestic Relations Order if the Plan is paying
benefits pursuant to such order on such date, and may treat such
order as a Qualified Domestic Relations Order even if it does not
meet the requirements of Section 414(p) of the Code.



<PAGE>


     Section 9.3. Procedure to Determine Status and Notice.  When
the Company receives a domestic relations order which purports to
be a Qualified Domestic Relations Order, the
Company shall promptly notify the Participant and any Alternate
Payee of the receipt of such order and of the procedures for
determining the qualified status of domestic relations orders. 
Upon the receipt of the domestic relations order, the Company
shall have at least 60 days, or such other reasonable time period
as may be prescribed by Regulations, within which to determine
whether the court order is a Qualified Domestic Relations Order. 
While the status of the order is being reviewed by the Company
(or by a court of competent jurisdiction) to determine whether it
is qualified, the Company shall direct the Trustee to separately
account for the amounts which would be payable to an Alternate
Payee during such period if the order was a Qualified Domestic
Relations Order.  If within the 18-month period beginning with
the date on which the first payment would be required to be made
under the domestic relations order it is determined by the
Company to be a Qualified Domestic Relations Order, the Company
shall direct the Trustee to pay any amount separately accounted
for, plus interest, to the Alternate Payee.  If within the
18-month period it is determined that the domestic relations
order is not qualified or if the issue is not resolved, the
Company shall direct the Trustee to pay any amount separately
accounted for, plus interest, to the person or persons who would
have been entitled to such 

                              34

amount had there been no order.  Any determination that an order
is a Qualified Domestic Relations Order which is made after the
close of the 18-month period shall apply prospectively only. 
When the Company determines whether the domestic relations order
is qualified, it shall notify the Participant and each Alternate
Payee of its determination.

     Section 9.4. Distribution Pursuant to QDRO. Notwithstanding
any other provision of this Plan and Trust, if some or all of a
Participant's Accrued Benefit is required by the terms of a
Qualified Domestic Relations Order to be distributed to an
Alternate Payee, the Alternate Payee's portion of the benefit
shall be distributed in accordance with the terms of the
Qualified Domestic Relations Order any time after entry of such
order and the election of the Alternate
Payee, even if the Participant is still an Employee of the
Employer and the Participant's benefit would not otherwise be
distributable under the terms of this Plan.  Any such election by
the Alternate Payee shall be subject to the notice and consent
requirements of Section 8.4.



<PAGE>


                           ARTICLE  X

                         ADMINISTRATION

     Section 10.1. Authority.  Except to the extent the Company
otherwise designates pursuant to the provisions of Section 10.5,
the Company shall be the Plan administrator and the
named fiduciary as defined in Section 402(a)(1) of ERISA and
shall have authority to control and manage the operation and
administration of the Plan.

     Section 10.2. Rights, Powers and Duties.  The Company shall
have such discretionary authority as may be necessary to
discharge its responsibilities under the Plan, including, without
limitation, the following powers, rights and duties:

          (a) To interpret and construe the provisions of the
     Plan;

          (b) to adopt such rules of procedure and regulations
     as are consistent with the provisions of the Plan and as
     it deems necessary and proper;

          (c) to establish and carry out a funding policy and
     method consistent with the purposes of the Plan and the
     requirements of applicable law, as may be appropriate from
     time to time;

          (d) to select the investment funds among which
     Participants may direct the investment of their accounts; 

          (e) to direct the Trustee with respect to the voting,
     purchase, retention and sale of Qualifying Employer
     Securities as described in paragraph (l) of Section 11.1;

          (f) to determine all questions relating to the
     eligibility, benefits and other Plan rights of Employees,
     Participants and Beneficiaries;

          (g) to maintain and keep adequate records concerning
     the Plan and concerning its proceedings and acts in such
     form and detail as the Company may decide;

                              35

          (h) to employ agents, attorneys, actuaries,
     accountants or other persons (who may also be employed by
     or represent the Company or the Trustee) for such
     purposes as the Company considers necessary or desirable; 

          (i) to engage the services of a Contract
     Administrator in accordance with the provisions of Section
<PAGE>


       10.8; and

          (j) to designate any officer or other Employee of the
     Company or any other individual to carry out any of the 
     Company's duties, including all or any part of its
     authority to manage and control the operation and
     administration of the Plan.  The Company shall furnish the
     Trustee with the names and specimen signatures of any such
     officer, Employee or individual and shall promptly notify
     the Trustee of the termination of authority of any such
     person.  A written statement signed by any such person may
     be relied upon by the Trustee or any other person.

     Section 10.3. Application of Rules.  In operating and
administering the Plan, the Company shall apply all rules of
procedure and regulations adopted by the Company in a uniform
and nondiscriminatory manner so that all Employees, Participants
and Beneficiaries are treated similarly under similar
circumstances.

     Section 10.4. Delegation to Committee.  The Company shall
have the right to designate a committee consisting of at least 2
persons to carry out any and/or all of its responsibilities of
control and management of the operation and administration of the
Plan.  If, but only if, the Company designates such a committee,
the remaining provisions of this Section 10.4 shall be
applicable.  A member of the committee may resign at any time by
mailing to the Company a written notice of resignation addressed
to the Company or by delivering written notice of such
resignation to the Company.  The Company may remove any member of
the committee by written notice mailed or delivered to such
member.  Any such resignation or removal shall occur
on the date specified in the notice, but not less than 30 nor
more than 60 days following the date of delivery or mailing of
such notice, provided, however, that such notice period may be
waived by the party receiving the notice.  In the event of the
death, removal or resignation of a member of the committee, the
Company may appoint a successor unless such death, resignation or
removal results in the committee having less than 2 members, in
which event the Company shall appoint such a successor.  The
committee shall act by a majority of its members either at a
meeting or by a written consent without a meeting.  The committee
may appoint a Secretary and Chairman.  The Company shall furnish
the Trustee with the names and specimen signatures of the members
of the committee and shall promptly notify the Trustee of the
termination of office of any member of the committee and the 
appointment of a successor.  Any written statement or direction
signed by a majority of the members of the committee may be
relied upon by the Trustee or any other person.



<PAGE>


     Section 10.5. Plan Administrator and Named Fiduciary.  In
addition to the Company's right to delegate under paragraph (j)
of Section 10.2 and Section 10.4, the Company may also
designate any individual described in paragraph (j) of Section
10.2 or the committee described in Section 10.4 as the Plan
administrator or named fiduciary.

     Section 10.6. Indemnification.  The Company shall indemnify
the committee described in Section 10.4 (including each member
thereof), and any and all other officers, Employees or directors
of the Company to whom it or the committee has delegated any
fiduciary duties, against any and all claims, losses, damages,
expenses, and liabilities arising from their responsibilities in
connection with the Plan, unless the same is determined to be due
to gross negligence or willful misconduct.

                              36

     Section 10.7. Expenses.  Eligible expenses incurred by the
Company or the Trustee with respect to the employment of agents,
attorneys, actuaries, administrators or other persons pursuant to
the terms and provisions hereof, including expenses incurred with
respect to maintaining the Plan and Trust's qualified and exempt
status, respectively, shall be paid from the Trust fund unless
paid by the Company.

     Section 10.8. Contract Administrator.  Pursuant to the terms
of a written agreement the Company may engage the services of an
independent company which provides professional plan
administration services (a "Contract Administrator") to perform,
without discretionary authority or control, certain
administrative functions required for proper administration of
the Plan.  Such administrative duties shall be performed within
the framework of policies, interpretations, rules, practices and
procedures made by the Company or other Plan fiduciary and in
accordance with the written agreement between the parties.  Any
action made or taken by the Contract Administrator may be
appealed by an affected Participant to the Company in accordance
with the claims review procedures provided in Section 10.10. 
Decisions which require interpretation of
Plan provisions shall be deferred to the Company or other Plan
fiduciary for resolution.  The Contract Administrator shall not
be considered a fiduciary of the Plan with respect to services it
provides as Contract Administrator. 

     Section 10.9. Claims Procedure.  Claims for benefits shall
be filed with the Company on forms supplied by it.  If a claim is
denied, in whole or in part, the claimant shall be furnished
with notice of the denial within 90 days of the date that the
initial claim was filed.  However, if special circumstances
require an extension, written notice of an extension (which may

<PAGE>


not exceed 90 days) shall be given to the claimant prior to the
end of the initial 90-day period.  The written denial of any
claim shall contain the specific reasons for the denial, a
reference to the pertinent Plan provisions on which the denial
was based, a description of any additional materials required for
the claimant to perfect the claim (with an explanation of why
such material is necessary), and an explanation of the claims
review procedures of Section 10.10.

     Section 10.10. Claims Review.  Any Participant or
Beneficiary who has had a claim denied, in whole or in part, may
appeal, in writing, to the Company.  The appeal must be filed
with the Company not later than 60 days after the claimant has
received notice of the denial of his claim.  The Company shall
furnish the claimant a written decision regarding the appeal
within 60 days from the date the appeal was filed.  If special
circumstances require additional time for processing the appeal,
a decision on appeal shall be made as soon as possible, but in no
event later than 120 days following the date on which the appeal
was filed.

                           ARTICLE  XI

                          THE  TRUSTEE

     Section 11.1. General Powers.  Except to the extent that the
Trustee is designated as a Directed Trustee in accordance with
the provisions of Article XX, and subject to other provisions of
this Plan and Trust, including the provisions in paragraph (e) of
Section 10.2 giving the Company the right of direction with
respect to certain matters involving Qualifying Employer
Securities, the provisions of Section 12.4 relating to the rights
of Participants to direct the investment of their accounts, and
the provisions of Section 12.2 relating to the appointment of an
investment manager, the Trustee shall have exclusive authority
and discretion to manage and control the assets of the Plan, and
shall have the following powers, rights and duties in addition to
those provided elsewhere herein or by law:

                              37

          (a) To have the custody and care of all securities,
     funds and other property of the Trust fund, and to
     receive, hold and administer all funds and property
     deposited with the Trustee from time to time by the
     Company, and the income therefrom, and to hold uninvested
     or to invest and reinvest said amounts from time to time
     in property of any kind whatsoever, real or personal,
     domestic or foreign, including, without limitation,
     stocks, common and preferred, shares or participations in
     any common fund, trust or participation certificates,

<PAGE>


     interests in investment companies whether open-end or
     closed-end, options, leaseholds, fee titles, bonds, notes,
     debentures, mortgages, deeds of trust and real estate.

          (b) To sell, exchange, convey, transfer or otherwise
     dispose of any property held by the Trustee, by private
     contract or at public auction, for cash or on credit and   
     no person dealing with the Trustee shall be bound to see
     to the application of the purchase money or to inquire
     into the validity, expediency or propriety of any such
     sale or other disposition.

          (c) To vote upon any stocks, bonds or other 
     securities, to give general or special proxies or limited
     powers of attorney with or without power of substitution;
     to exercise any conversion privileges, subscription rights
     or other options and to make any payments incidental
     thereto; to oppose, to consent to or otherwise to
     participate in corporate reorganizations or other changes
     affecting corporate securities and to delegate
     discretionary powers and to pay any assessments or charges
     in connection therewith; to deposit the securities of any
     issuers in any voting trust or with any protective or like
     committee or trustee; and generally to exercise any of the
     powers of an owner with respect to stocks, bonds,
     securities or other property held by the Trust funds.

          (d) To settle, compromise or arbitrate any claim,
     debt or obligation due to or from the Trustee, to pay,
     satisfy and collect judgments, to commence, defend, settle
     or otherwise dispose of actions or suits at law or in
     equity and to represent the Trust in all suits or legal
     proceedings in any court of law or before any other body
     or tribunal; provided, however, that the Trustee shall not
     be required to institute or continue litigation unless the
     Trustee is in possession of adequate funds for that
     purpose or indemnified to its satisfaction by the Company  
     against counsel fees and all other expenses and
     liabilities to which the Trustee may be subjected by any
     such action.

          (e) To make, execute, acknowledge and deliver any and
     all documents of transfer and conveyance and any and all
     other instruments that may be necessary or appropriate to
     carry out the powers herein granted.

          (f) To make, execute, incur, enter into and perform
     contracts, agreements, obligations and evidences of
     indebtedness of the Trust; to execute, deliver or endorse
     negotiable or nonnegotiable obligations of or belonging to
     the Trust; to borrow money upon such terms and conditions
     as the Trustee shall deem advisable and to pledge any part
<PAGE>


     of the Trust as security therefor.

          (g) To cause any property of the Trust to be issued,
     held or registered in the name of the Trustee without 
     qualification or description, or in the Trustee's
     name as Trustee hereunder, or in the name of a nominee or
     nominees without qualification or description; and to hold
     such property unregistered or in a condition which will
     enable the transfer of title by delivery.

                              38

          (h) To collect all the income and profits of the
     Trust, and to pay all taxes, assessments and other legal
     charges upon all property belonging to the Trust, and all
     expenses growing out of the preservation and
     administration of the Trust; and to determine the method
     of accounting.

          (i) To select depositories and/or custodians, which
     may include the Trustee or any bank or trust company
     affiliated with the Trustee, for the deposit, care,
     custody and safekeeping of any and all funds, securities
     and/or property of the Trust.

          (j) To keep such books and records, and prepare and
     render such reports as are herein provided.

          (k) To invest and reinvest all or any part of the
     Trust through the medium of any common, collective or
     commingled trust fund maintained by the Trustee, as the
     same may have heretofore been or may hereafter be
     established or amended, for the collective investment of
     funds held by the Trustee in a fiduciary capacity for
     plans qualified under the provisions of Section 401(a) and
     exempt under the provisions of Section 501(a) of the Code. 
     During such period of time as an investment through any
     such medium shall exist, the Declaration of Trust of such
     fund (the "Declaration of Trust") shall constitute a part
     of this Plan and Trust.  Notwithstanding any other
     provision of the Plan and Trust, the Trustee may commingle
     the assets from the Trust with the money of trusts created
     by others, by causing such assets to be invested as a part
     of any one or more of the collective funds created by the
     Declaration of Trust and assets of this Trust so added to
     any of the collective funds at any time shall be subject
     to all of the provisions of the Declaration of Trust as it
     may be amended from time to time.

          (l) As and to the extent so directed by the Company,
     to invest any portion or all of the Trust fund in
     Qualifying Employer Securities, and, as and when directed
<PAGE>


     by the Company, to acquire, sell, or vote any such
     securities upon such terms and conditions and in such
     manner as the Company shall direct; provided, however,
     that if such securities are purchased from or sold to the
     Company or any other party in interest (as defined in
     Section 3(14) of ERISA), any such purchase or sale shall
     be for adequate consideration and no commission shall be
     paid by the Trust fund with respect thereto.  The Trustee
     shall have no liability for the voting, purchase,
     retention or sale of Qualifying Employer Securities made
     pursuant to the Company's direction or for any action
     taken or not taken by the Trustee with respect to
     Qualifying Employer Securities if the Company fails to
     direct the Trustee as required by paragraph (e) of Section
     10.2.

          (m) Generally, to do and perform all acts and things
     which the Trustee in the Trustee's absolute discretion may
     deem necessary or appropriate for the proper and
     advantageous preservation and administration of the Trust
     in the same manner and to the same extent as an individual
     might or could do with respect to his own property.

     Section 11.2. Books of Account.  The Trustee shall keep
books of account which shall show all receipts and expenditures
and shall be a complete record of the operation of the Trust;
and the Company may at any time demand of the Trustee an
accounting with respect to any and all accounts upon agreeing to
pay the necessary expenses of same. 

                              39

     Section 11.3. Judicial Settlement.  The Trustee shall be
entitled at any time to have ajudicial settlement of the
Trustee's account.  The Trustee may from time to time file with
the Company a statement or accounting of the Trustee's acts
hereunder and the Company may enter into an agreement approving
and allowing the same, and any such agreement shall be final,
binding and conclusive upon all persons and parties hereto or
claiming any interest hereunder and shall be a full discharge and
acquittance of the Trustee with respect to the matters set forth
in such statement or accounting.

     Section 11.4. Limited Purpose.  The Trustee is a party to
this agreement solely for the purposes set forth herein and to
perform the acts set forth herein, and no obligation or duty
shall be expected or required of the Trustee except as expressly
stated in this agreement.

     Section 11.5. Dispute over Payment.  In the event that any
dispute shall arise as to the persons as to whom payment and the
delivery of any funds or property shall be made by the 
<PAGE>


Trustee, the Trustee may retain such payment and/or postpone such
delivery until adjudication of such dispute shall have been made
in a court of competent jurisdiction and/or the Trustee shall
have been indemnified against loss to the Trustee's satisfaction.

     Section 11.6. Indemnification.  The Company shall indemnify,
defend and otherwise  hold harmless the Trustee, to the extent
allowed by law, for any loss, claim, liability, penalty,
surcharge or related expense arising out of or in connection with
any act or omission of the Company or other fiduciary with
respect to the Plan and Trust, including, without limitation, any
direction to the Trustee by the Company or other Plan fiduciary
or Participant which the Trustee
is required to follow under the terms hereof.  The Trustee shall
not be entitled to indemnity, however, in any case in which the
Trustee itself is guilty of negligence or willful misconduct or
breach of the Trustee's fiduciary duty.  The foregoing shall not
be construed to relieve the Trustee from the performance of any
duty it may have hereunder to any Participants and Beneficiaries.

     Section 11.7. Fees and Expenses.  The Trustee's fees for
administering this Trust shall be determined in accordance with
its published schedule of charges in effect at the time its
services are rendered, unless otherwise agreed upon by the
Company and the Trustee.  If there is no such schedule, the
Trustee's fees shall be such as may be mutually agreed upon by
the Company and the Trustee; provided, however, that in the event
the Trustee is an Employee of the Company, the Trustee shall not
receive a fee.  The Trustee's fees and any and all necessary
expenses incurred by the Trustee in administering this Trust
shall be paid from the Trust fund unless paid by the Company.  If
the Trustee is a trust company or other financial institution,
the Trustee may, with the consent of the Company, as part of the
Trustee's compensation for services provided to the Plan and
Trust, receive the earnings from any uninvested cash awaiting
investment into or distributions from the Trust.  The Trustee may
hold such uninvested cash without incurring any liability for the
payment of earnings on such uninvested cash.  

     Section 11.8. Resignation or Removal of Trustee.  Any
Trustee may resign by mailing to the Company a written notice of
resignation addressed to the Company or by delivering written
notice of such resignation to the Company.  The Company may
remove any Trustee appointed by it by written notice of such
removal mailed to such Trustee or by delivering written notice to
such Trustee.  Such resignation or removal shall take effect on
the date specified in the letter of removal but not less than 30
nor more than 60 days following the date of mailing or delivery
of such notice if it be not mailed, provided, however, that such
notice period may be waived by the


<PAGE>


party receiving such notice.  Upon such resignation or removal,
any and all expenses incurred by the Trustee in connection with
the settlement of such Trustee's accounts shall be paid from the
Trust fund unless paid by the Company.

                              40

     Section 11.9. Successor Trustee.  In no event shall the
death, resignation or removal of a Trustee terminate this Trust. 
The Company shall have the duty of forthwith appointing a
successor Trustee in the event of the death, resignation or
removal of all of the then acting Trustees or the sole then
acting Trustee, which successor Trustee shall be any individual
and/or bank and/or trust company it may desire.  Every successor
Trustee shall have all of the same full powers, rights, duties
and obligations as are herein specified with respect to each
original Trustee hereunder.

                          ARTICLE  XII

                           INVESTMENTS

     Section 12.1. General.  Except to the extent that the
Trustee is designated as a Directed Trustee in accordance with
the provisions of Article XX, and subject to the other provisions
of this Article XII, the Trustee shall be authorized and
empowered to invest and reinvest the principal and income of the
Trust in such securities or in such property, real or personal,
as the Trustee shall, in its discretion, deem appropriate. 

     Section 12.2. Appointment of Investment Manager.  The
Company may appoint an investment manager or managers to manage
any assets of the Plan, which may include the power to acquire
and dispose of any of such assets.  Any such investment manager
must be registered as an investment adviser under the Investment
Advisers Act of 1940, a bank as defined in that act, or an
insurance company qualified to perform services relating to the
management, acquisition and disposition of the Plan assets under
the laws of more than one state, and must
acknowledge in writing that he or it is a fiduciary with respect
to the Plan.

     Section 12.3. Protection of Trustee.  In the event that an
investment manager is appointed pursuant to Section 12.2, the
Trustee shall follow the direction of the investment manager
regarding the investment and reinvestment of the assets of the
Plan under the management of the investment manager, and the
Trustee shall have no responsibility for the investment and
reinvestment of such assets.  The Trustee shall be under no duty
or obligation to review any investments to be acquired, held or
disposed of pursuant to such direction nor to make

<PAGE>


any recommendations with respect to the disposition or continued
retention of any such investment.  The Trustee shall have no
liability or responsibility for acting or not acting pursuant to
the direction of, or failing to act in the absence of any
direction from, the investment manager.  The Company shall
indemnify the Trustee and hold it harmless from and against any
claim or liability which may be asserted against the Trustee
arising out of or in connection with any act or omission of the
investment manager or which may be asserted against the Trustee
by reason of its acting or not acting pursuant to any direction
from the investment manager or failing to act in the absence of
any such direction, in accordance with the provisions of Section
11.6.

     Section 12.4. Participant Direction of Investments.  Each
Participant shall have the right to direct the investment,
reinvestment, exchange, or disposal of the amount standing to his
credit in his After-tax Contribution Account, his Pre-tax
Contribution Account and any rollover account established
pursuant to Section 17.3 among such investment funds as may be
available from time to time under uniform rules and procedures
established by the Company.  In the limited circumstances
described in Section 12.5 and Section 12.6, a Participant shall
also have the right to direct the investment of assets other than
Qualifying Employer Securities held in his Company Contribution
Account.  The rules and procedures established by the Company
shall prescribe the investment funds available and the time and
manner in which any election may be made, modified and/or revoked
by a Participant.  The investment funds and the rules and
procedures for election may be modified from time to time by the
Company.  To the extent permitted under the procedures
established by the Company, such elections may be

                              41

accomplished by any electronic or telephonic means not otherwise
prohibited by law.  The Trustee shall act in
accordance with the Participant's directions to the extent such
directions are consistent with then applicable rules and
procedures and applicable law, and shall have no duty to question
any direction or to review any securities or other property or to
make any suggestions in connection therewith.  To the extent
permitted by law, the Trustee shall have no liability for any
loss of any kind which may result by reason of its actions taken
in accordance with the directions of the
Participant and in accordance with then applicable rules and
procedures.  If and to the extent a Participant does not direct
the Trustee with respect to investment of his accounts in
accordance with applicable rules and procedures, such accounts
shall be invested in such fund or funds selected by the Company
from time to time as the default investment fund for undirected
assets.  Notwithstanding any other provision of this Plan and 
<PAGE>


Trust, in no event shall any portion of the Participant's own
contributions or his Accrued Benefit resulting from his own
contributions be invested in Qualifying Employer Securities.

     Section 12.5. Voluntary Diversification of Company
Contribution Account.  A Participant who has satisfied the age
and service requirements for early retirement as described
in Section 7.3 shall have the right to begin diversifying the
assets in his Company Contribution Account into assets other than
Qualifying Employer Securities.  Once a Participant meets such
requirements, and once each calendar year thereafter, the
Participant may elect to have up to 25% of the Qualifying
Employer Securities then allocated to his Company Contribution
Account sold by the Trustee and invested as directed by the
Participant in accordance with the provisions of Section 12.4. 
The Participant cannot thereafter reinvest the proceeds within
the Trust in Qualifying Employer Securities.  
 
     Section 12.6. Proceeds from Sale of Qualifying Employer
Securities in Tender Offer.  From time to time the Company has
offered and may in the future offer to buy back a specified
number of its issued and outstanding shares by offering all of
its shareholders an opportunity to tender their shares for
purchase by the Company in a tender offer (a "Tender Offer").  If
and to the extent that the Company accepts the tender of
Qualifying Employer Securities held by the Trust, all proceeds
from the sale of Qualifying Employer Securities allocated to a
Participant's Company Contribution Account shall be invested by
the Trustee in accordance with the investment elections then in
effect for such Participant with respect to dividends allocated
to his Company Contribution Account.  Thereafter, the Participant
shall have the right to redirect the investment of the portion of
his Company Contribution Account that is no longer invested in
Qualifying Employer Securities among the investment funds
available from time to time in accordance with the provisions of
Section 12.4.

     Section 12.7. Loans to Participants.  The Trustee shall, if
so requested by a Participant and directed by the Company, make
a loan from the Trust to the Participant.  All such loans shall
be subject to the following requirements:

          (a) In granting or denying requests for loans, the
     Company shall act in a uniform and nondiscriminatory
     manner so that loans are available to all Participants on
     a reasonably equivalent basis.

          (b) Loans shall not be available to Participants who
     are Highly Compensated Employees in amounts greater than
     the amounts available to other Participants.


<PAGE>


          (c) Each loan, when added to the outstanding balance
     of all other loans to the Participant from the Trust or
     from any other qualified plan maintained by the Employer,
     shall not exceed the lesser of:

                              42

              (i)   $50,000, reduced by the excess (if any) of
          the highest outstanding balance of such loans to such
          Participant during the 1-year period ending on the
          day before the date on which such loan is to be made,
          over the outstanding balance of such loans to such
          Participant on the date on which such loan is to be
          made; or

              (ii)  50% of the nonforfeitable Accrued Benefit
          of such Participant determined as of the most recent
          Valuation Date.

          (d) Each loan shall be evidenced by a promissory note
     signed by the Participant.

          (e) Each loan shall be adequately secured, and, for
     this purpose, notwithstanding the provisions of Section
     9.1, the Participant shall grant the Trustee a security
     interest in his Accrued Benefit or in such other
     collateral, or both, as the Company shall deem necessary
     in order to secure repayment of the loan.  If the loan is
     secured by the Participant's Accrued Benefit, the
     Participant shall consent, in writing, within the 90-day
     period before the loan is made, to the making of the loan
     and to any reduction of his Accrued Benefit which may
     thereafter be required in order to satisfy the
     Participant's obligation to the Plan.  Unless the
     Participant directs otherwise, the loan shall be deemed to
     be secured by that portion of his Accrued Benefit in his
     Pre-tax Contribution Account only if his Accrued Benefit
     in all of his other accounts is not sufficient to
     adequately secure the loan.

          (f) Each loan shall bear a reasonable rate of
     interest.

          (g) Each loan shall be repaid by payroll deduction
     while the borrower is an Employee and shall be immediately
     due and payable in full in the event the borrower
     terminates employment with the Company.  Each loan shall
     be repayable at such time and on such terms and conditions
     as shall be specified by the Company, but all loans shall
     require a substantially level amortization, and payment
     shall be made not less frequently than quarterly.  The
     repayment period shall not extend beyond the earlier of 5
<PAGE>    

 
     years or the Participant's Normal Retirement Date;
     provided, however, that the repayment period may extend to
     the earlier of 30 years or the Participant's Normal
     Retirement Date if the Participant certifies that the
     proceeds of the loan will be used to acquire a dwelling
     unit which within a reasonable time will be used as the
     principal residence of the Participant.

          (h) Neither the Company nor the Trustee shall be
     accountable for any loss sustained by reason of any action
     taken pursuant to this Section 12.7.  Furthermore, all
     fiduciary responsibility with respect to the making of the
     loan shall be borne by the Participant.

          (i) Unless otherwise paid by the Participant, all
     costs, fees or expenses incurred in connection with a loan
     shall be paid from and against the Participant's
     accounts, and all repayments of principal and interest
     shall be credited to the Participant's accounts.

          (j) If the Participant dies prior to repaying the
     loan in full, the Company may (but need not) direct the
     Trustee to assign the promissory note 

                              43

     signed by the Participant and all collateral therefor to
     the Participant's Beneficiary, and the Trustee shall then
     be discharged from any further duties or responsibilities
     concerning the loan.

          (k) The amount and terms of any loan shall be further
     limited if and to the extent necessary (based upon facts
     believed to be true by the Company) to prevent a loan from
     being treated as a taxable distribution to the Participant
     under Section 72(p) of the Code.

          (l) In the event of default, the Participant's
     Accrued Benefit shall not be used to satisfy said loan, by
     foreclosure or otherwise, until the occurrence of any
     event which would permit distribution of such Accrued
     Benefit in accordance with the provisions of Article VIII.

          (m) The summary plan description or a separate loan
     policy provided to Participants shall include the
     following additional information with respect to  
     Participant loans, and such information shall be
     incorporated into the Plan by this reference:

              (i)   The identity of the person or position
          authorized to administer the Participant loan
          program;
<PAGE>


              (ii)  the procedure for applying for loans from
          the Plan;

              (iii) the basis on which loans to Participants
          will be approved or denied;

              (iv)  limitations (if any) on the types and
          amounts of loans offered;

              (v)   the procedure for determining a reasonable
          rate of interest;

              (vi)  the types of collateral which may secure a
          loan to a Participant; and

              (vii) the events constituting default and the
          steps that will be taken to preserve Plan assets in
          the event of such default.

                          ARTICLE  XIII

           GENERAL  PROVISIONS  REGARDING  FIDUCIARIES

     Section 13.1. Discharge of Duties.  Any fiduciary may serve
in more than one fiduciary capacity with respect to the Plan. 
Each fiduciary shall discharge such fiduciary's duties with
respect to the Plan solely in the interest of the Participants
and Beneficiaries, and, as applicable to such duties:

          (a) For the exclusive purpose of providing benefits
     to Participants and their Beneficiaries and defraying
     reasonable expenses of administering the Plan;

                              44

          (b) with the care, skill, prudence and diligence
     under the circumstances then prevailing that a prudent man
     acting in a like capacity and familiar with such matters
     would use in the conduct of an enterprise of a like
     character and with like aims;

          (c) except to the extent inconsistent with the Plan's
     purpose of having all Company contributions made in
     Qualifying Employer Securities which are to be retained
     unless otherwise directed by the Company, by diversifying
     the investments of the Plan so as to minimize the risk of
     large losses, unless under the circumstances it is clearly
     prudent not to do so; and

    


<PAGE>


          (d) in accordance with the documents and instruments
     governing the Plan insofar as such documents and
     instruments are consistent with the provisions of ERISA.

     Section 13.2. Bonding.  All persons handling funds of the
Trust fund shall be bonded in such form and amount as required by
ERISA.  The cost of such bonding shall be paid by the
Company, or if it fails to do so, by the Trust fund.

     Section 13.3. Insurance.  The Plan and Trust may obtain and
maintain insurance policies for itself and/or any fiduciary to
cover liability or losses occurring by reason of the act or
omissions of a fiduciary, provided such insurance shall permit
recourse by the insurer against the fiduciary in the case of a
breach of a fiduciary obligation by such fiduciary.  The cost of
such insurance shall be paid by the Trust fund unless paid by the
Company.  In addition, the Company or any fiduciary may, at its
or his own cost, purchase such insurance for such fiduciary's own
account.

     Section 13.4. Nonliability.  No fiduciary shall:

          (a) Have any liability for any act or omission of any
     other person or entity except to the extent otherwise
     required by ERISA;

          (b) be personally liable or answerable for any debts
     or liabilities of this Plan and Trust; or

          (c) be liable for any acts or omissions of any
     predecessor or successor.

          Section 13.5. ERISA Section 404(c) Plan.  The Plan is
intended to constitute a plan described in Section 404(c) of
ERISA and Section 2550.404c-1 of the Department of Labor
Regulations.  To the extent permitted by law, all fiduciary
responsibility with respect to the selection of investments for
the portion of any Participant's accounts which are subject to
investment direction shall be allocated to the Participant who
directs the investment and neither the Trustee nor the Company
shall be accountable for any losses which are the direct and
necessary result of investment directions given by any
Participant.

                              45







<PAGE>


                          ARTICLE  XIV

                   AMENDMENT  AND  TERMINATION

     Section 14.1. Amendment.  Subject to the provisions of
Section 14.2, the Company shall have the right to amend this Plan
and Trust at any time and from time to time and all parties
hereto or claiming any interest hereunder shall be bound thereby;
provided, however, that no amendment shall:

          (a) Permit any part of the assets of the Trust to be
     diverted to purposes other than for the exclusive benefit
     of Participants or their Beneficiaries;

          (b) permit any portion of such assets to revert to or
     become property of the Company except as provided in
     Section 4.6;

          (c) increase the duties or liabilities of the Trustee
     without its written consent; or

          (d) reduce any Participant's Accrued Benefit, by
     eliminating an optional form of distribution (except as
     permitted in the Regulations) or otherwise, other than to
     the extent permitted by Section 412(c)(8) of the Code.

Any such amendment shall be adopted by resolution of the
committee designated by the Company under Section 10.4, or by
resolution of the Company's Board of Directors.  Any such
amendment shall apply prospectively unless the amendment
specifically designates that it is to have retroactive
application and the retroactive application is permissible under
the provisions of ERISA and the Code.

     Section 14.2. Amendment to Vesting Schedule.  In the event
of any amendment to the provisions in Section 7.5 setting forth
a Participant's nonforfeitable percentage of his Accrued
Benefit derived from Company contributions, then, as of the date
such amendment is adopted, the Plan, as amended, shall provide
that, in the case of each Participant on the later of the date
the amendment is adopted or the date the amendment is effective,
the nonforfeitable percentage (determined as of such date) of
such Participant's Accrued Benefit derived from Company
contributions is not less than such percentage computed without
regard to such amendment as of the later of the date such
amendment is adopted or becomes effective.  In addition, in the
event of any such amendment, each affected Participant who has
completed at least 3 Years of Service prior to the end of the
election period (as hereinafter defined) may elect, during such
election period, to have the nonforfeitable percentage of his
Accrued Benefit derived from Company
contributions determined without regard to such amendment;
<PAGE>


provided, however, that no election need be provided for any
Participant whose nonforfeitable percentage under the Plan, as
amended, at any time cannot be less than such percentage
determined without regard to such amendment.  The election period
shall commence on the date that the amendment is adopted and
shall end on the latest of the following dates:  the date which
is 60 days after the day the amendment is adopted; the date which
is 60 days after the day the amendment becomes effective; or the
date which is 60 days after the day the Participant is issued
written notice of the amendment.  For
purposes of this Section 14.2, Years of Service shall be
determined under the general definition of Section 2.4 without
regard to the provisions of Section 2.5.  Any such election made
by a Participant shall be irrevocable.

     Section 14.3. Termination.  Notwithstanding anything to the
contrary herein contained, the Company reserves the right to
terminate this Plan and Trust in its entirety, such termination
to become effective upon receipt by the Trustee of a written
instrument of termination signed on behalf of the

                              46

Company by its President or Vice President and attested by its
Secretary or Assistant Secretary.  Within a reasonable period of
time after receipt of such instrument of termination, or within
a reasonable period of time after actual termination without such
a written instrument, the Trustee shall dispose of the Trust fund
in the manner directed by the Company in accordance with Section
8.1.  Notwithstanding anything to the contrary herein contained,
in the event of such termination, partial termination or complete
discontinuance of contributions by the Company to this Trust,
each affected Employee shall thereupon acquire a nonforfeitable
interest in his entire Accrued Benefit.

                           ARTICLE  XV

               MERGER,  DISSOLUTION  AND  ADOPTION

     Section 15.1. Merger.  In the event that a Company shall
lose its existence by merger into or consolidation with any other
entity or entities, the entity or entities into which it is
merged, or the resulting entity or entities, may continue this
Plan and Trust upon executing a proper supplemental agreement
with the Trustee.  In the case of any merger or consolidation
with, or the transfer of assets and liabilities to, any other
plan, provision shall be made so that each Participant and
Beneficiary of the Plan on the date thereof would, if such other
plan then terminated, receive a benefit immediately after the
merger, consolidation or transfer which is equal to or greater
than the benefit he would have been

<PAGE>


entitled to receive immediately prior to the merger,
consolidation or transfer if this Plan had been then terminated.

     Section 15.2. Loss of Existence.  In the event that a
Company is legally dissolved or  legally declared bankrupt or
insolvent, or in the event that any Company shall lose its
existence by merger into or consolidation with another entity or
entities and if, in this last event, the entity or entities into
which it is merged or the resulting entity or entities  shall not
agree to continue this Plan and Trust by proper agreement with
the Trustee, then, upon any of such events, this
Plan and Trust shall automatically terminate with respect to such
Company, and the Trustee shall dispose of the Accrued Benefit of
each Participant who is an Employee or former Employee of such
Company in the manner directed by the Company in the Company's
sole discretion in accordance with Section 8.1.

     Section 15.3. Adoption by Affiliates.  Any Affiliate may
adopt this Plan and Trust and thereby become a party hereto if
CPI Corp. approves.

                          ARTICLE  XVI

                    MISCELLANEOUS  PROVISIONS

     Section 16.1. Addresses.  A Former Participant shall keep
the Company informed as to his address.  The Company, the Plan
administrator and the Trustee shall not be required to do
anything further than sending all papers, notices, payments or
the like to the last address given them by the Former Participant
unless they can be shown to have acted in bad faith, having had
actual knowledge of the Former Participant's whereabouts.

     Section 16.2. Impossibility.  If it becomes impossible for
the Company or the Trustee to perform any act under this Plan,
that act shall be performed which, in the judgment of the
Company or the Trustee, as the case may be, will most nearly
carry out the intent and purpose of this Plan.  Any individual or
entity in any way interested in this Plan and Trust shall be
bound by any acts performed under such conditions.

                              47

     Section 16.3. Necessary Acts.  All parties to this
agreement, or claiming any interest hereunder, agree to perform
any and all acts and execute any and all documents and papers
which are necessary or desirable for carrying out any provisions
of this Plan and Trust.




<PAGE>


     Section 16.4. Discharge of Trustee.  The Trustee shall be
fully discharged from all liability for any amount paid to a
Participant, Beneficiary or anyone else in accordance with the
provisions hereof, and the Trustee shall be under no obligation
or duty to see to the application of any monies so paid.

     Section 16.5. Underscored References.  The underscored
references contained herein are included only for convenience,
and they shall not be construed as a part of this Plan and Trust
or in any respect affecting or modifying its provisions.

     Section 16.6. Number and Gender.  The masculine and neuter,
wherever used herein, shall refer to either the masculine, neuter
or feminine; and, unless the context otherwise requires, the
singular shall include the plural and the plural the singular.

     Section 16.7. Governing Law.  This Plan shall generally be
construed and administered in accordance with the laws of the
State of Missouri to the extent that such laws are not
preempted by the laws of the United States of America; provided
however, that provisions relating to the Trust and administration
of the Trust shall be construed and administered in accordance
with the laws of the State of Minnesota to the extent that such
laws are not preempted by the laws of the United States of
America.

     Section 16.8. Binding Effect.  This Plan and Trust shall be
binding upon the heirs, executors, administrators, distributees,
successors and assigns of all parties hereto, present and future.

                          ARTICLE  XVII

                    ROLLOVERS  AND  TRANSFERS

     Section 17.1. Rollovers from Other Plans.  An Employee
otherwise eligible to participate in the Plan, regardless of
whether he has satisfied any age and service requirement of
Section 3.1, who has had his interest in a plan which meets the
requirements of Section 401(a) of the Code distributed to him, or
has had his interest in an individual retirement account
described in Section 408(d)(3)(A)(ii) of the Code distributed to
him, or who is entitled to an eligible rollover distribution as
defined in Section 402(f)(2)(A) of the Code from another
qualified plan, may, in accordance with procedures approved by
the Company, roll over the distribution so received to the
Trustee or have such distribution transferred to the Trustee as
a direct rollover.





<PAGE>


     Section 17.2. Transfers from Other Plans.  An Employee
otherwise eligible to participate in the Plan, regardless of
whether he has satisfied any age and service requirement of
Section 3.1, who is entitled to have his entire interest in a
plan which meets the requirements of Section 401(a) of the Code
distributed to him in a single sum may, in accordance with
procedures approved by the Company, have such amount transferred
directly from such plan to the Trustee; provided, however, that
no such transfer from a Defined Benefit Plan, a Defined
Contribution Plan subject to Section 412 of the Code, or a
Defined Contribution Plan subject to Section 401(a)(11) and
Section 417 of the Code with respect to that Participant, shall
be permitted unless such transfer constitutes an "elective
transfer" within the meaning of Section 1.411(d)(4)-3(b) of the
Regulations.

                              48

     Section 17.3. Separate Account.  A separate account shall be
created and maintained for an Employee for any amount transferred
to the Trustee under Section 17.1 or Section 17.2.  For an
Employee who is otherwise eligible to participate in the Plan but
who has not yet completed the requirements of Section 3.1, such
account shall represent his sole interest in the Plan until he
becomes an Active Participant.  Such account shall be invested as
directed by the Participant in accordance with the provisions of
Section 12.4.  The creation of any such account is for accounting
purposes and shall not require a segregation of assets or funds
to any such account.

     Section 17.4. Nonforfeitability.  The entire amount in an
account described in Section 17.3 shall be fully nonforfeitable
at all times.

     Section 17.5. Distribution.  The amount standing to the
credit of a Participant or Employee in an account described in
Section 17.3 shall be distributed in accordance with the 
provisions of Article VIII at the time distribution of his
Accrued Benefit derived from Company contributions commences, or,
if he is not entitled to receive any benefits derived from
Company contributions at the time his employment with the Company
terminates, in accordance with the provisions of Section 8.3.

                         ARTICLE  XVIII

                      TOP-HEAVY  PROVISIONS

     Section 18.1. Definitions.  For purposes of this Article
XVIII, the following words and phrases shall have the following
meanings:


<PAGE>


          (a) Accrued Benefit:  As defined in paragraph (a) of
     Section 1.3, but, except to the extent provided in the
     Regulations, excluding the balance in any account
     described in Section 17.3.  In determining the Accrued
     Benefit or the present value of the cumulative accrued
     benefit in one or more Defined Benefit Plans (as defined
     in paragraph (d) of Section 5.4) for any Employee, (i)
     such Accrued Benefit and present value shall be increased
     by the aggregate distributions made with respect to such
     Employee under this Plan (and under any other plan of
     the Employer with respect to the determination of a
     Top-heavy Group) during the 5-year period ending on the
     Determination Date, and (ii) such Accrued Benefit and
     present value of an Employee who is a Non-key Employee but
     who was a Key Employee in a prior year or who has
     performed no services for the Employer at any time during
     the 5-year period ending on the Determination Date shall
     not be taken into account.

          (b) Determination Date:  With respect to any Plan
     Year, the last day of the preceding Plan Year, or, in the
     case of the first Plan Year of the Plan, the last day of
     such Plan Year.

          (c) Permissive Aggregation Group:  A group of
     qualified plans of the Employer not required to be
     included in a Required Aggregation Group but whose
     inclusion would not cause such group to fail to meet the
     requirements of Section 401(a)(4) or Section 410 of the
     Code.

          (d) Required Aggregation Group:  Each qualified plan
     of the Employer in which a Key Employee participates (or
     participated at any time during the 5-year period ending
     on the Determination Date) and each other qualified plan
     (whether or 

                              49

     not terminated) of the Employer which enables
     any such plan to meet the requirements of Section
     401(a)(4) or Section 410 of the Code.

          (e) Top-heavy Plan:  With respect to any Plan Year,
     this Plan if as of the Determination Date:  (i) The
     aggregate Accrued Benefits under the Plan of Key Employees
     exceed 60% of the aggregate Accrued Benefits under the
     Plan of all Employees; or (ii) the Plan is part of a
     Required Aggregation Group that is a Top-heavy Group. 
     Notwithstanding the foregoing, in no event shall the Plan
     be considered a Top-heavy Plan for any Plan Year in which
     it is part of a Required Aggregation Group or Permissive
<PAGE>


     Aggregation Group which is not a Top-heavy Group.

          (f) Top-heavy Group:  A Required Aggregation Group or
     a Permissive Aggregation Group in which as of the
     Determination Date the sum of (i) the aggregate of the
     Accrued Benefits of Key Employees in all Defined
     Contribution Plans (as defined in paragraph (f) of Section
     5.4) included in such group and (ii) the present value of
     the cumulative accrued benefits of Key Employees under all
     Defined Benefit Plans included in such group exceeds 60%
     of a similar sum determined for all Employees.  For
     purposes of making the foregoing determination for any
     Defined Benefit Plan, the accrued benefit of each Non-key
     Employee shall be determined under the method which is
     used for accrual purposes for all such plans of the
     Employer, or, if there is no such method, as if such
     benefit accrued not more rapidly than the slowest accrual
     rate permitted under the fractional rule of Section
     411(b)(1)(C) of the Code.  When plans with different
     Determination Dates are aggregated, the Determination
     Dates that fall within the same calendar year shall be
     used.

     Section 18.2. Applicability.  The provisions of this Article
XVIII shall be effective for any Plan Year in which the Plan is
determined to be a Top-heavy Plan and shall supersede any
conflicting provisions in the Plan.

     Section 18.3. Minimum Company Contribution.  Except to the
extent a minimum contribution is not required under the
Regulations because a minimum benefit has been provided to each 
Non-key Employee under another plan of the Employer, the minimum
Company contribution (including forfeitures) allocated for any
such Plan Year to each Non-key Employee who is an Active
Participant and who was an Employee of the Employer at the end of
such Plan Year, regardless whether such Non-key Employee
completed 1,000 Hours of Service in such Plan Year, shall be not
less than the lesser of (a) 3% of such Non-key Employee's
Compensation for such Plan Year or (b) the largest percentage of
Compensation allocated to any Key Employee for
such Plan Year under this Plan and all other Defined Contribution
Plans which are a part of its Required Aggregation Group, if any. 
Pre-tax contributions and Company matching contributions
allocated to Key Employees under paragraph (b) of Section 5.1 and
Section 5.2 of this Plan or under any other Defined Contribution
Plan in its Required Aggregation Group shall be included for
purposes of determining the largest percentage of Compensation
allocated to any Key Employee for a Plan Year.  Pre-tax
contributions and Company matching contributions allocated to any
Non-key Employee shall not, however, be considered for purposes
of determining whether
the minimum contribution requirement of this Section 18.3 is
<PAGE>


satisfied with respect to such Non-key Employee.

     Section 18.4. Impact on Limitation on Annual Additions. 
100% shall be substituted for 125% where it appears in 
paragraphs (e) and (g) of Section 5.4, unless for such Plan Year:
(a) The aggregate Accrued Benefits of Key Employees do not exceed
90% of the aggregate Accrued Benefits of all Employees, (b) 4%
percent is substituted for 3% in Section 18.3 as the minimum
Company 

                              50

allocation, and (c) except to the extent provided in the
Regulations, all other plans in the Required Aggregation Group,
if any, meet the minimum benefit requirements of Section 416(c)
of the Code, as modified by Section 416(h) of the Code.

                        ARTICLE  XIX

       SPECIAL PROVISIONS FOR 1997 TENDER OFFER

     Section 19.1. Tender Offer.  Effective December 8, 1997 and
for the limited period through January 7, 1998, the Company
offered to buy back a specified number of its issued and
outstanding shares by offering all of its shareholders an
opportunity to tender their shares for  purchase by the Company
in a tender offer (the "1997 Tender Offer").  The provisions of
this Article XIX shall apply only for the duration of the 1997
Tender Offer.

     Section 19.2. Powers of Trustee.  Notwithstanding any other
provision of this Plan and Trust, including but not limited to
paragraph (e) of Section 10.2, paragraph (l) of Section 11.1 and
Article XX, the Company shall have no right or power to direct
the Trustee with respect to the tender or sale of Qualifying
Employer Securities to the Company in connection with the 1997
Tender Offer.  The Trustee shall have sole power and fiduciary
responsibility for responding to the 1997 Tender Offer with
respect to Qualifying Employer Securities held in the Trust,
including but not limited to the decisions (a) to tender or not
to tender shares to the Company, (b) the number of such shares to
be tendered to the Company, if any, and (c) the price at which
the shares shall be tendered to the Company, provided that in no
event shall such shares be tendered to the Company for less than
adequate consideration as such term is defined in ERISA.  The
Trustee may but shall not be required to retain the services of
a qualified independent fiduciary to advise the Trustee with
respect to responding to the 1997 Tender Offer.




<PAGE>


     Section 19.3. Allocation of Tendered Shares and Proceeds
from Sale.  If and to the extent that the Company accepts the
Trustee's tender of some but less than all of the Qualifying
Employer Securities held by the Trust, the Qualifying Employer
Securities sold to the Company shall be drawn from the Company
Contribution Accounts of all Participants, including both
Active Participants and Former Participants, pro rata based on
the number of shares allocated to each such account on December
31, 1997 (excluding shares contributed to the Plan after such 
date and allocated to Participant accounts as of such date as
Company matching contributions for 1997).  Any amounts received
by the Trustee from the sale of Qualifying Employer Securities
to the Company shall be allocated pro rata among the respective
Company Contribution Accounts of the Participants from whose
accounts such Qualifying Employer Securities were drawn and
invested in accordance with the provisions of Section 12.6.

                      ARTICLE  XX

                   DIRECTED TRUSTEE

     Section 20.1. Directed Trustee.  The provisions of this
Article XX shall apply if and to the extent that the Trustee has
been appointed by the Company to function as a Directed Trustee
and shall supersede any contrary provisions of the Plan and
Trust.  Notwithstanding the provisions of Article XI or any other
provision of this Plan and Trust, if the Trustee is a Directed
Trustee, the Company or other Plan fiduciary designated by the
Company and not the Trustee shall have

                              51

exclusive authority and complete discretion and control over the
investment and management of the assets of the Trust with respect
to the matters described in this Article XX. 

     Section 20.2. Selection of Investment Funds and Direction of
Investments.  Except to the extent an investment manager has been
appointed under Section 12.2, the Company or other Plan fiduciary
designated by the Company shall have the sole authority and
discretion to select the investment funds available for
investment of Trust assets from time to time and to direct the
Trustee with respect to the purchase and sale of Trust assets. 
In addition, individual Participants shall have the right to
direct the investment of certain of their accounts in accordance
with the provisions of Section 12.4.  The Trustee shall follow
the directions of the Company,  other Plan fiduciary or
Participant, provided, however, that the Trustee shall have no
obligation to comply with any such direction to the extent such
direction is not consistent with the provisions of this Plan and
Trust or with applicable law regulating the investment and
management of assets of a qualified employees
<PAGE>


trust. 

     Section 20.3. Voting Rights.  The Company or other Plan
fiduciary designated by the Company shall direct the Trustee with
respect to the exercise (or non exercise) of any and all 
voting, proxy or other rights described in paragraph (c) of
Section 11.1 pertaining to Trust assets.  The Trustee shall have
no power, responsibility or duty to exercise any such rights
except as directed by the Company or other Plan fiduciary.

     Section 20.4. Contracts and Disputes.  The Company or other
Plan fiduciary designated by the Company shall direct the Trustee
with respect to the entry into any contracts, agreements or
obligations described in paragraph (f) of Section 11.1 and with
respect to the commencement, defense or settlement of claims or
disputes as described in paragraph (d) of Section 11.1.  The
Trustee shall have no power, responsibility or duty with respect
to such matters on behalf of the Plan and Trust except as
directed by the Company or other Plan fiduciary.

     Section 20.5. Protection of Trustee.  If and to the extent
that the Trustee is a Directed Trustee, the Trustee shall follow
the direction of the Company or other designated Plan fiduciary
regarding the investment and reinvestment of the assets of the
Trust and the exercise of such voting, proxy and other rights and
obligations pertaining thereto.  The Trustee shall be under no
duty or obligation to question any direction, review any decision
made by another Plan fiduciary or  review any investments to be
acquired, held or disposed of pursuant to such direction, nor to
make any recommendations with respect to any such decision or
with respect to the disposition or continued retention of any
such investment.  The Trustee shall have no responsibility or
liability for results arising from the Trustee's compliance with
the direction of any designated
Plan fiduciary which are made in accordance with the terms hereof
and which are not contrary to the provisions of any applicable
law regulating the investment and management of the assets of a
qualified employees trust, and the Trustee shall have no
liability or responsibility for failing to act in the absence of
direction.  The Trustee shall be entitled to indemnification by
the Company to the extent permitted by law in accordance with the
provisions of Section 11.6. 










<PAGE>


                     ARTICLE  XXI

               SPECIAL EFFECTIVE DATES

     Section 21.1. Exceptions to Effective Date.  The general
Effective Date of this amended and restated Plan and Trust shall
be January 1, 1998.  However, certain changes required by the
Small Business Job Protection Act (SBJPA) and certain other
changes in the Plan and Trust shall 

                              52

be effective as of the dates stated in this Article XXI and
otherwise in the Plan.  Provisions which are effective as of
dates prior to January 1, 1998 shall be deemed to be added to the
Prior Plan or substituted for the corresponding provisions of the
Prior Plan as of such dates. 

     Section 21.2. Definitions.  The following definitions set
forth in Section 1.3 of Article I shall be effective January 1,
1997 to comply with the SBJPA:

          (a) Compensation (elimination of family aggregation
     rules). 

          (b) Employee (definition of Leased Employee).

          (c) Highly Compensated Employee.

     Section 21.3. Elective Deferrals and Discrimination Testing. 
The following Sections in Article IV shall be effective January
1, 1997 to comply with the SBJPA:

          (a) Section 4.8.  Maximum Pre-tax Contributions. 
     Amended to add reference to Section 408(p).

          (b) Section 4.9.  Limitations on Pre-tax 
     Contributions for Highly Compensated Employees.  Amended
     to modify the ADP test.

          (c) Section 4.10.  Limitations on After-tax and
     Matching Contributions for Highly Compensated Employees.
     Amended to modify the ACP test.

     Section 21.4. Required Beginning Date.  The provisions of
Section 8.6 shall be effective January 1, 1997 to comply with the
SBJPA.

     Section 21.5. Qualified Military Service.  Notwithstanding
any other provision of the Plan, periods of qualified military
service (as defined in Section 414(u)(5) of the Code) shall be
credited and contributions shall be made to the Plan with
<PAGE>


respect to such service in accordance with the requirements of
Section 414(u) of the Code and the Regulations thereunder.  The
provisions of this Section 21.5 shall be effective January 1,
1995.

     Section 21.6. Trustee.  The appointment of American Express
Trust Company as a Directed Trustee shall be effective February
1, 1998.  Consistent with the provisions of Section
13.4, American Express Trust Company shall have no responsibility
or liability for any action (or omission) of the Trustee under
this Plan and Trust prior to the effective date of its
appointment as Trustee.







































                              53
<PAGE>


     IN WITNESS WHEREOF, the parties hereto have executed this
Plan and Trust this ______ day of January, 1998.


                              CPI  CORP.


                          By: /s/ Alyn V. Essman
                              ----------------------------
                       Title: Chairman and Chief 
                               Executive Officer

                         For the Profit Sharing Plan Committee

                                      "Company"


 
                          By: /s/ Barry Arthur
                             ------------------------------

                                  "Directed Trustee"



                              AMERICAN  EXPRESS  TRUST  COMPANY


                          By: /s/  Kevin Weiss
                              -------------------------------
                       Title: Vice President, Senior Trust
                                Officer

                                        "Directed Trustee"
















                              54


                                                 EXHIBIT (10.33)






               First Amendment to CPI. Corp Employee Profit
                         Sharing Plan and Trust





































                             31

<PAGE>


                        FIRST AMENDMENT TO
                            CPI CORP.
               EMPLOYEES PROFIT SHARING PLAN AND TRUST

         (As Amended and Restated Effective January 1, 1998)

     Pursuant to the provisions of Section 14.1 of Article XIV of
the CPI Corp. Employees Profit Sharing Plan and Trust (the
"Plan"), and pursuant to resolutions of the Profit Sharing Plan
Committee, the Plan is hereby amended in the following respect
effective January 1, 1999:

     Section 4.12, Form of Contributions, is amended in its
entirety to read as follows:

     The Company's contribution shall be made in Qualifying
     Employer Securities, except: (a) the Company shall make
     cash contributions to the extent cash is required to be
     distributed in lieu of fractional shares pursuant to
     Section 8.13; and (b) the Company may, in its sole
     discretion, contribute in cash any amounts the Company 
     is required to contribute under Section 4.2 which are
     determined to be Excess Aggregate Contributions as 
     defined in Section 4.10 which must be distributed to
     Participants from the Plan in accordance with the
     requirements of Section 4.10 or Section 4.11 within 2 1/2
     months following the close of the Plan Year for which
     they were made, and, in the event such contributions 
     are made in cash, the corresponding distributions shall
     also be made in cash.

     IN WITNESS WHEREOF, the Profit Sharing Plan Committee has
caused this instrument to be adopted on behalf of CPI Corp. this
10 day of March, 1999, effective January 1, 1999.

                             CPI CORP.




                             By:/s/ Alyn V. Essman
                                -------------------
                             Title: Chairman of the Board

                             For the Profit Sharing Plan        
                             Committee






                                                   EXHIBIT (11)
<TABLE>
CPI CORP. COMPUTATION OF EARNINGS PER COMMON SHARE--DILUTED
FISCAL YEARS ENDED FEBRUARY 6, 1999, FEBRUARY 7, 1998
AND FEBRUARY 1, 1997 (in thousands except per share amounts)
<CAPTION>
                                1998        1997       1996
                             ----------  ----------  ---------
<S>                          <C>         <C>         <C>    
Common shares outstanding
 at beginning of 
 fiscal period                 17,499      17,239      17,169

Shares issued during
 the period -
 weighted average                 144         166          60 

Shares issuable under
 employee stock plans -
 weighted average                  39          38          45 

Dilutive effect of
 exercise of certain
 stock options                    243         186          53 

Less:  Treasury stock -
 weighted average              (7,708)     (5,758)     (3,809)
                             ---------   ---------   ---------
Weighted average number
 of common and common
 equivalent shares             10,217      11,871      13,518
                             =========   =========   =========

Net earnings applicable
 to common shares            $ 21,944    $ 12,713    $ 14,363 
                             =========   =========   =========

Earnings per common share       $2.15       $1.07       $1.06 
                             =========   =========   =========
</TABLE>







                               32

<PAGE>


Options to purchase 182,500 and 182,500 shares of common stock
at $30.00 and $35.00 per share, respectively, were outstanding
during 1998 but were not included in the computation of diluted
EPS because the options' exercise price was greater than the
average market price of the common shares.  The options, which
expire on February 2, 2003 and February 2, 2004, respectively,
were still outstanding at the end of fiscal year 1998.

<TABLE>
CPI CORP. COMPUTATION OF EARNINGS PER COMMON SHARE--BASIC
FISCAL YEARS ENDED FEBRUARY 6, 1999, FEBRUARY 7, 1998
AND FEBRUARY 1, 1997 (in thousands except per share amounts)
<CAPTION>
                                 1998        1997        1996  
                              ---------   ---------   ---------
<S>                           <C>         <C>         <C>    
Common shares outstanding
 at beginning of 
 fiscal period                  17,499      17,239      17,169 

Shares issued during
 the period -
 weighted average                  144         166          60 

Less:  Treasury stock -
 weighted average               (7,708)     (5,758)    (3,809)
                              ---------   ---------   ---------
Weighted average number
 of common and common
 equivalent shares               9,935      11,647      13,420 
                              =========   =========   =========

Net earnings applicable
 to common shares             $ 21,944    $ 12,713    $ 14,363 
                              =========   =========   =========

Earnings per common share        $2.21       $1.09       $1.07 
                              =========   =========   =========
</TABLE>










                               33



                                                   EXHIBIT (13)











  
                                1998
                   ANNUAL REPORT TO SHAREHOLDERS































                               34

<PAGE>


(Front cover of Annual Report to Shareholders)

(Pictures:  on this page is a collage of eight pictures.  These
pictures showcase new photography techniques and new props, as
well as non-traditional portraits.  Starting with the top left
corner and proceeding counter clockwise the portraits are:
  --young child with new book prop
  --confirmation portrait
  --group of three children with new background and chair props
  --young child with new lighting
  --graduation portrait
  --group of three boys with the new background and props
  --teenage girl with younger girl
  --engagement portrait.)















                           CPI CORP.
                      1998 Annual Report





















<PAGE>


(Inside Cover)
(PAGE NUMBERS REFER TO PAPER DOCUMENT)

<TABLE>

Contents
- --------

<S>         <C>
 2-3        1998 at a glance / financial results

 4-6        Report to our shareholders

 7-8        Sears and CPI

10-13       Management's discussion and analysis - overview

14-16       Management's discussion and analysis - results of
              operation

17          Management's discussion and analysis - financial
              condition & cash flows

18          Consolidated statements of earnings

19          Consolidated balance sheets

20-21       Consolidated statements of cash flows

22          Consolidated statements of changes in stockholders
              equity

23-39       Notes to consolidated financial statements

40          Independent auditors' report

41          Selected quarterly financial data

42          Financial highlights

43          Directors and officers

44          Investor information

</TABLE>







<PAGE>


(This page is translucent with the following phrase starting
below the center:)

                        Soaring toward
                        higher returns
                            on our
                          investment
                           in people
                              and
                          technology

                             SEARS
                        Portrait Studio












(The page behind and partially visible through the translucent
paper has an oval picture with a Sears photographer on the left,
a mother in the middle and a child on the right enjoying a
portrait session.)























<PAGE>


1998 AT A GLANCE

Sales in CPI's primary business, Sears Portrait Studios,
increased 7.2% to $325.5 million in the 52 weeks of 1998 compared
to $303.7 million in the 53 weeks of 1997, with 9.4% growth in
the second half over the prior year's comparable period.  For the
full year, if revenues were reported on a comparable 52-week
basis, total revenues would have increased 8.6%.  Operating
earnings declined 0.7% due primarily to increased employment
costs incurred to improve customer service, plus higher expenses
related to further system and product development.

Wall Decor segment sales increased a slight 1.5% to $64.0
million, with operating earnings of $1.0 million compared to a
loss of $1.0 million in the prior year, partly due to the
introduction of several successful new products, combined with
lower cost of sales.

Net earnings increased 72.6%, due in part to the efforts of the
sale of the Company's interest in its photofinishing business,
in
contrast to losses related to that business in the prior year.

                              2




























<PAGE>


<TABLE>
FINANCIAL RESULTS (in millions of dollars or shares except
percents/per share data)
<CAPTION>
                         1998      1997    1997-1998    1993
                       (52 wks)  (53 wks)  % Change   (52 wks)
                       --------  --------  ---------  --------
<S>                     <C>      <C>       <C>        <C>
SALES
  Portrait studios      $325.5   $303.7       7.2 %   $237.9
  Photofinishing             -        -         -      187.2
  Wall decor              64.0     63.0       1.5 %     34.6
  Total                 $389.5   $366.7       6.2 %   $459.7
- --------------------------------------------------------------
OPERATING EARNINGS
  Portrait studios      $ 44.3   $ 44.6      (0.7)%   $ 29.3
  Photofinishing             -        -         -        7.0
  Wall decor               1.0     (1.0)    203.9 %      5.0
  Total operating        
   earnings               45.3     43.6       3.8%      41.3
  Net earnings            21.9     12.7      72.6 %     15.1**
- --------------------------------------------------------------
AVERAGE SHARES 
  OUTSTANDING*            10.2     11.8     (13.9)%     14.7
- --------------------------------------------------------------
PER SHARE  
  Earnings*             $  2.15  $  1.07    100.9 %   $  1.03
  Dividends                0.56     0.56        -        0.56
  Tangible book value     11.75    10.26     14.5 %      7.84
  Price:
      High                27.44    28.00                20.75
      Low                 18.12    15.88                13.88
- --------------------------------------------------------------

<FN>
*   assuming dilution
**  includes $2.1 million credit for accounting change
</FN>
</TABLE>

                              3











<PAGE>


(Pictures:  on this page are three pictures.  Beginning at the
top and proceeding clockwise the pictures are:
  -- a picture of a mother and an infant
  -- a picture of an infant
  -- an associate displaying for customers portraits using the
     Portrait Preview System (SM).)


A REPORT TO OUR SHAREHOLDERS

On the cover of our 1997 Annual Report were these words: "...to
report growing rewards from our actions of the past several
years..."  In that report we related how, over a period of about
five years, we invested heavily in our core business - the Sears
Portrait Studios - in order to create a new paradigm that would
rise above the competitive fray within the portrait studio
industry.  Although our overall results for 1997 showed only
marginal improvement, due in part to our exit from the
photofinishing industry, a significant increase in portrait
studio operating earnings convinced us that our strategic plan,
though only partially implemented, would produce positive
returns over the long term.

We are pleased to report that the sales performance of the
portrait studios in 1998, especially in the second half, more
than confirmed our expectations.  The results in the fourth
quarter Christmas season broke all sales records, even though
all of our major competitors were promoting at all-time low
prices. By way of contrast, our studios offered the highest
quality imaging products in a friendly environment at
appropriately higher prices, and customers, in a classic case of
product differentiation, responded in record numbers.  

Central to these results was an evolution we have achieved in the
culture of our entire organization, in which the concept of total
dedication to customer service is symbolized by the phrase, "We
get the picture (SM)."  We arrived at this concept by talking to
thousands of customers in order to better understand their
anxieties related to the studio experience, and to learn and
respond to their needs.  Then we engaged in intensive discussions
with our field employees to determine how headquarters support
groups could aid them in any way in 

                              4








<PAGE>


(Picture:  on this page is a picture of an ISP Workbook and the
following tables:)
<TABLE>
PORTRAIT STUDIO SEGMENT
<CAPTION>
                   Sales         Profit
               (in millions)    Margin %
               --------------   --------
<S>               <C>             <C>
1998              $325.5          13.6
1997               303.7          14.7
1996               289.8          12.3
1995               279.6          15.2
1994               276.4          13.9
1993               237.9          12.6
1992               264.4          18.3
1991               279.0          20.3
1990               279.1          23.7
1989               260.5          25.2
</TABLE>

<TABLE>
CPI CORP. 
<CAPTION>
                      EBITDA         Net Earnings
                  (in millions)      (in millions)
                  -------------      -------------
<S>                  <C>                 <C>
1998                 $ 64.4              21.9
1997                   60.4              12.7
1996                   58.8              14.4
1995                   73.2              17.7
1994                   66.5              16.6
1993                   53.4              15.1
1992                   65.9              24.8
1991                   67.6              29.7
1990                   68.6              35.0
1989                   67.0              33.8
</TABLE>

CAPTION ON THE ABOVE CHARTS:
- - As CPI rebuilt its portrait studio business, studio profit
  margins fell to half of historic highs due to heavy
  investment in the business, made possible by generally
  consistent cash flows.  EBITDA (net income before interest,
  income taxes, depreciation and amortization) averaged over
  $64 million since 1989, even though earnings varied
  significantly.

their studio operations.  Our findings touched the very core of
our company, and now, at every level, people are focusing on the

<PAGE>


unique interests of those whom they serve, wit ultimate
concentration on studio employees serving customers.

With the positive results of 1997 and 1998 portrait studio
operations, we have begun to harvest the investments we made
since 1993.  Those investments were initially directed to
technology-based programs and extensive studio remodeling. 
Through 1998, we had committed $131.2 million in funding such
infrastructure.  While we continue to invest in those areas, in
the past two years we have intensified our investments in our
people through extensive training programs, increased
compensation and more selective recruiting.  As expected, these
investments in people cost us some margin in 1998, but we are
confident we will regain it over the long term.  Our continuing
objective is to elevate the level of customer service and
continue the sales increases.  Follow-up consumer research
confirms our confidence.

In an initiative designed to improve customer service still
further, we are introducing an exciting new studio compensation
plan early in 1999.  Called ISP (for Independent Study Program),
the plan offers employees a series of structured lessons covering
portrait quality, photographic skills and studio operations.  In
the portrait quality segment, employees capture digital images on
disks and send them to headquarters for grading and feedback,
while the other segments are conducted in-studio by skilled
reviewers, who are specially trained senior studio managers. 
Following the successful completion of the lessons, our employees
realize salary increases.  We believe ISP, which 

                              5

(Picture:  on this page is a picture of Alyn V. Essman, CPI
Corp.'s chairman and chief executive officer.)

will increase employment expense by about $3 - 4 million over
normal increases, will represent yet another "product"
improvement that further widens the gap between our company and
other competitors in the portrait studio industry.

While encouraged by our progress to date, we are fully aware of
the continuing effort required to maintain our unique market
position.  To that end, for more than two years we have been
working on a new software platform that will ultimately integrate
all studio activities.  The first phase of the system, called SAS
(for Store Automated System), will be rolled out in mid-1999 and
will result in increased studio operating efficiency, freeing our
employees to focus more intently on customer service.  The second
phase will be implemented in the year 2000 and will provide the
basis for future generations of digital technology.  Installing
SAS will require some rather specific hardware and program
upgrades, which we estimate will involve capital investments of 
<PAGE>


approximately $10 million in 1999 and $22 million in 2000.

In summary, since 1993 we have directed the preponderance of our
capital resources and the skill and ever-increasing enthusiasm
of our people toward the objective of continuing improvement of
the total portrait studio experience for our customer.  We know
that this objective is elusive and never fully attained, but
based on feedback from our customers and careful analysis of
recent sales increases, we believe we are on our way!

April 8, 1999


BY:  /s/ Alyn V. Essman
    ----------------------------------------
    Alyn V. Essman
    CPI chairman and chief executive officer

                              6

(Pictures:  on this page are two pictures.  The first is a
picture of a membership card to the SmileSavers Plan with the
caption:  "Recently introduced, the SmileSavers Plan is designed
to increase repeat visits and develop long-term customer
loyalty."  The second is a picture of a newly remodeled Sears
Portrait Studio with the caption:  "Through 1998, over 600 Sears
Portrait Studios have been remodeled and enlarged, and the new
design is routinely incorporated in newly opened Sears stores.")

SEARS AND CPI

CPI is Sears' exclusive portrait service and one of its leading
licensed businesses, sharing a 40-year relationship that
has been beneficial to both companies.  Throughout this long
period, CPI and Sears have worked together in creating the mass
portrait market, progressing from traveling photographers to
permanent studios, developing pre-printed full-color portrait
packages, and introducing services based on state-of-the-art
technology such as the Portrait Preview System (SM).

As evidence of its ongoing contributions and importance to Sears,
CPI has been awarded the prestigious "Partners in Progress" award
in thirteen of the past sixteen years - most recently in 1998 - 
and, in 1995, Sears bestowed on CPI the first "Partners in
Progress" award ever in accorded a concessionaire in Canada.
Still more noteworthy, in 1994 Sears honored CPI with the first
"Chairman's Award" given a Sears licensed business in recognition
of the significance of the Portrait Preview marketing program. 

Sears has provided strong support of CPI's studio remodeling
program, coordinating the rollout with their own $4 billion

<PAGE>


store upgrade program.  Through 1998, over 600 studios have been
remodeled and enlarged, and the new design is routinely
incorporated in newly opened Sears stores.  An increase of
almost 80% in the size of the average remodeled studio has
provided space for many additional camera rooms, expanding the
overall capacity.  Further support was demonstrated in January
1999 by a new five-year licensing agreement that provides for
integration of CPI's new SAS studio software platform with the
Sears store operating system.

                              7

(Picture:  on this page is a picture of three family members
viewing the child's portraits on the internet in the comfort of
their home using myportraits.com internet services captioned: 
"www.myportraits.com  On their home computers, customers can
view, order and e-mail their portraits to friends and family. 
(available in selected test markets)".)

In the process of rebuilding its portrait studio business, CPI
management has maintained a careful balance in its application of
resources, supplementing ongoing cash flow from operations with
prudent borrowing.  Having further narrowed the focus to its core
business with the sale of the photofinishing division to Kodak,
CPI has applied excess cash to the repurchase of common stock,
significantly increasing shareholder value.

Judicious Application of Resources
<TABLE>
CASH SOURCES 1993-1998 (in millions of dollars)
<CAPTION>
<S>                                  <C>       <C>
A. FY '93 beginning balance                    $ 21.0
- -------------------------------------------------------
B. Cash flow-operations              271.8
C. Joint venture formation and sale  100.0
D. Long-term senior debt              58.9 
E. 2-year Kodak non-compete           10.0
F. Employee stock plans               13.1
                                     ------
                                                453.8
                                               ------
   Total available cash                         474.8
</TABLE>
<TABLE>
APPLICATION OF CASH 1993-1998 (in millions of dollars)
<CAPTION>
<S>                                  <C>       <C>
A. Capital expenditures              224.2
B. Stock repurchases                 113.3
C. Dividends                          43.5
D. Acquisitions                       14.7
E. Other*                              3.1
                                     ------
   Total applied cash                           398.8
- -----------------------------------------------------
F. FY '98 ending balance                       $ 76.0
<FN>
* Exchange rate effect and restricted stock
</FN>
</TABLE>
                              
                              8







<PAGE>


(PAGE NUMBERS REFER TO PAPER DOCUMENT)

<TABLE>

Financial Information
- ---------------------

<S>     <C>
10-13   Management's discussion and analysis - overview

14-16   Management's discussion and analysis - results of
          operation

17      Management's discussion and analysis - financial
          condition & cash flows

18      Consolidated statements of earnings

19      Consolidated balance sheets

20-21   Consolidated statements of cash flows

22      Consolidated statements of changes in        
          stockholders' equity

23-39   Notes to consolidated financial statements

40      Independent auditors' report

41      Selected quarterly financial data

42      Financial highlights

43      Directors and officers

44      Investor information

</TABLE>

                              9












<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS - OVERVIEW
- -----------------------------------------------

FISCAL YEARS
CPI Corp.'s (the "Company's") fiscal year ends the first Saturday
of February.  Accordingly, fiscal years 1998 and 1996 ended
February 6, 1999 and February 1, 1997, respectively, and
consisted of 52 weeks.  Fiscal year 1997 ended February 7, 1998
and consisted of 53 weeks.  Throughout MANAGEMENT'S DISCUSSION
AND ANALYSIS and NOTES TO CONSOLIDATED FINANCIAL STATEMENTS,
reference to 1998, 1997 or 1996 will mean the fiscal year ended
February 6, 1999, February 7, 1998 and February 1, 1997,
respectively.  

BUSINESS SEGMENTS
The Company has operations in two business segments: Portrait
Studios and Wall Decor. The Portrait Studios segment, which 
functions as the exclusive operator of Sears Portrait Studios,
has 1,027 locations in the United States, Canada and Puerto Rico.
The Wall Decor segment, which operates under the name Prints Plus
and offers value-priced posters, prints, frames and framing
services, operates in 152 locations throughout the United States.

Until October 4, 1996, when the Company entered into a joint
venture with Eastman Kodak Company ("Kodak"), the Company
operated a third business segment, Photofinishing, which operated
under the Fox Photo, CPI Photo Finish, and Proex names.  On
October 2, 1997, the Company sold its remaining interest in the
Photofinishing joint venture to Kodak.  (See "Joint Venture" for
further discussion.) 

YEAR 2000 ISSUE
The Year 2000 (Y2K) issue is primarily the result of computer
software and hardware using two digits rather than four to define
the applicable year.  For example, the year "00" may be
recognized as 1900 rather than 2000 and may result in computers
and computer applications failing or creating erroneous results.

In reviewing Y2K issues, the Company has identified four areas of
primary concern:
     1.)  the administrative offices and laboratories located
          in St. Louis, Missouri; Las Vegas, Nevada; Thomaston,
          Connecticut and Mississauga, Ontario (Canada)
          (referred to as "Home Office");
     2.)  the individual locations of the Photography segment,
          which operate under the name "Sears Portrait Studios,"
          (referred to as "SPS Field");
     3.)  the administrative support office and individual
          locations of the Wall Decor segment, which operate
          under the name "Prints Plus" (referred to as "Prints
          Plus") and
     4.)  third party vendors or suppliers.  
<PAGE>


Home Office
- -----------
Due in part to Y2K issues in older systems, fully-compliant Y2K
basic operating and data-base systems were put in place in the
Home Office by the end of the first quarter of 1998.  In
addition, due to this change, all financial systems in the Home
Office were reviewed by year-end 1997 and new financial systems,
including Y2K compliance upgrades, were substantially installed
by the end of 1998 for an estimated cost of $3.4 million.  An
additional $394,000 will be spent by the end of second quarter
1999 to complete the final changes to all financial systems. 
Laboratory, telephone and physical plant systems and equipment as
well as all personal computers in the Home Office have been
tested for Y2K issues and, after an analysis of the test results
is made, new or upgraded systems and equipment will be obtained
by mid-1999 at an estimated cost of $555,000.

                              10

SPS Field
- ----------
In 1996, as part of the Company's on-going long-range planning
and development process, the Company began the process of
updating the point-of-sale system used in the SPS Field
operations.  Development of the new system, which included Y2K
compliance, continued through 1997 and, starting in second
quarter of 1999, the Company expects to install the software and
hardware for the new point-of-sale system in the SPS Field
locations.  Full implementation of the new system is expected to
be completed by third quarter of 1999.  At the same time the new
point-of-sale system is rolled-out, upgraded software used in
thesales stations and camera rooms of the SPS Field locations
will  be installed at negligible cost. 

Prints Plus
- -----------
Although the hardware used to operate the point-of-sale system
utilized by Prints Plus locations is Y2K compliant, the software
used is not and is currently being rewritten.  The expected
completion date and rollout of the Y2K compliant point-of-sale
system software for Prints Plus is the end of August.  In
addition, the upgrading of all financial and merchandise
distribution systems utilized by Prints Plus is expected to be
completed by June 1999.  Total estimated cost for Y2K compliance
for all of Prints Plus is estimated to be $420,000.

Third Party
- -----------
The Company has material relationships with several large
companies providing goods and services to the Photography and
Wall Decor segments:

<PAGE>


     --Sears, Roebuck and Company, the licensor of Sears
       Portrait Studios, the Company's primary line of business;
     --Eastman Kodak Company, a provider of photographic film and
       paper, dye sublimation paper and related equipment and
       supplies;
     --Sony Corporation, a provider of dye sublimation paper and
       related equipment and supplies;
     --MCI, a telecommunications company which provides communi-
       cation links between the Company and its remote locations
       as well as telephone services in the Home Office;
     --United Parcel Services, Roadway Package Services and
       Airborne Express Services, companies which handle the
       transportation of finished products to and from the Home 
       Office and individual locations;
     --Mercantile Bank N.A. of St. Louis and Harris Trust and  
       Savings Bank, financial institutions which provide credit
       facilities and other banking services;
     --Prudential Insurance Company and the Guardian Insurance
       Company, holders of the Company's senior debt.

All of these companies have published material indicating their
awareness of the Y2K issue and the steps they are taking to
remedy the problem.  However, although the Company does not
anticipate service interruptions from its major third party
suppliers and vendors, no assurance can be given that the Company
will not experience supply disruptions due to Y2K issues. 

Contingency Plans
- -----------------
Taking the previous information into consideration, while the
Company has already begun implementing changes as a result of its
Y2K assessment, a full assessment of the Y2K issues will not be
completed until June 1999.  After all changes are implemented and
testing of the new systems or related equipment is completed, the
Company will develop contingency plans for possible Y2K
compliance problems.  The Company expects to have the contingency
plans in place for Home Office by June 1999 and SPS Field and
Prints Plus by September 1999.

ENVIRONMENTAL MATTERS
The operations of the Company, like those of similar businesses,
are subject to various Federal, state and local laws and 
regulations with respect to environmental matters, including air
and water quality, and other regulations intended to protect
public health and the environment.  At present, the Company has
not been identified as a potentially responsible party under the
Comprehensive Environmental Responses, Compensation and Liability
Act and has not established any reserves or liabilities relating
to environmental matters.

                              11

<PAGE>


STOCK REPURCHASE
The Company's Board of Directors has authorized the Company to
purchase up to 4,500,000 shares of its outstanding common stock
through purchases at management's discretion from time to time
atacceptable market prices.  Under this authorization, during
1998 and 1997, the Company purchased 252,214 and 60,284 shares of
stock for $5.4 million and $1.2 million at an average stock price
of $21.25 and $19.37, respectively.  Acquired shares are held as
treasury stock and will be available for general corporate
purposes. 

In addition, the Company has engaged in two separate
transactions involving the  repurchase of stock during the
reporting periods covered by this Annual Report.  In 1996,
theCompany completed a Dutch Auction tender offer by purchasing
2,250,000 shares of the Company's common stock at $19.00 per
share for $43.6 million. The Company used the proceeds received
in the formation of the joint venture to finance the tender
offer.  

Also, in 1997, the Company completed another Dutch Auction tender
offer by purchasing 1,999,215 shares of the Company's common
stock at $23.00 per share for $46.5 million.  To finance the
tender offer, the Company used the proceeds from:

  -- the $10.0 million two-year Noncompete Agreement, 
  -- the repayment of a $4.0 million note held by the Company
     from the joint venture, and
  -- other working capital and cash from operations.

The weighted average shares outstanding have been adjusted to
reflect the changes in shares outstanding resulting from the
repurchase of the Company's common stock.

JOINT VENTURE
In 1996, the Company sold 51% of the outstanding shares of Fox
Photo, Inc. ("Fox") to Kodak for $56.1 million in cash, which
resulted in a pre-tax gain of $6.2 million.  On the same date,
the Company entered into collateral agreements with Fox and
Kodak, including agreements under which the Company provided
certain administrative services and management services to Fox
(the "Service Agreement" and the "Consulting Agreement").  The
ownership of the joint venture was accounted for under the equity
method and was reflected as an investment in the Fox joint
venture. 

In selling the 51% interest in Fox to Kodak, the Company believed
the joint venture would continue indefinitely based on a shared
vision of the potential opportunities to be realized from
combining the strengths of the two shareholders.  While the
parties provided for an exit from the joint venture after the end
of 1998, the Company was focused on the long-term development 
<PAGE>


of the joint venture and considered those provisions merely
insurance against the then-unlikely risk that the joint venture
would not succeed.  The original agreement did not contain a
noncompete provision because neither party considered it
necessary at the time the agreement was negotiated.

Unexpectedly, within the first six months of operation, the joint
venture encountered a series of problems that severely diminished
the prospects of achieving its original vision.  These problems
included significant deterioration in sales and profits from
projections in the first-year operating plan; higher than
expected costs in experimental markets; and the divergence of
shareholder philosophies, objectives and strategies.

After struggling with these and other problems for several
months, the Company and Kodak concluded that joint ownership of
Fox was no longer tenable or desirable and the parties began to
negotiate the terms of dissolution of the joint venture.  The
original termination provisions set forth in the October 1996
Shareholders Agreement were not the basis for the joint venture's
termination.  The sale by the Company of its 

                              12

remaining 49% interest in Fox was negotiated on an arms-length
basis over three to four months in the context of the changed
circumstances and relationships.

In 1997, the Company sold its remaining 49% interest in Fox to
Kodak for a $43.9 million non-interest bearing promissory note
(the "Promissory Note") due on January 4, 1999 (the "Disposition
Transaction").  As a result of the sale, the Company recorded a
pre-tax loss of $4.2 million in 1997.  Due to the non-interest 
bearing nature of the Promissory Note, a discount of $3.9 million
was established and was amortized into income until the maturity
of the Promissory Note.  During 1998 and 1997, $2.8 million and 
$1.1 million, respectively, in amortization related to the 
Promissory Note was recognized.

In connection with the dissolution of the cooperative
relationship between the Company and Kodak, the Company and Kodak
agreed that the Company could pose a competitive threat to Fox. 
The Company remained committed to further development and
commercialization of its proprietary technology, including the
Photo Preview and Photo Proof Systems that were featured in joint
venture test markets, as well as a store automation  system that
was originally designed to meet Fox specifications.  The Company
also possesses more than 50 years of retail management experience
and knowledge of the most successful and vulnerable Fox markets
and concepts.    


<PAGE>


Accordingly, as part of the Disposition Transaction, the Company
entered a two-year Noncompetition and Nonsolicitation Agreement 
(the "Noncompete Agreement") with Fox under which the Company
agreed not to engage in the retail photofinishing business and,
subject to certain exceptions, not to employ Fox employees
without consent.  The Company received $10.0 million cash 
consideration for entering into the Noncompete Agreement which
will be amortized into income over the two-year period of the
agreement.  

For 1998 and 1997, amortization related to the two-year
Noncompete Agreement was $5.0 million and $1.8 million,
respectively.  Prospectively, in fiscal year 1999, the Company
will recognize $3.2 million in amortization for the two-year
Noncompete Agreement. 

In conjunction with the dissolution of the joint venture, the
Company and Fox also agreed to immediately terminate the
Consulting Agreement and terminated the Service Agreement as of
February 1998.

PHOTOFINISHING STORE SALE
In June 1996, the Company announced the sale to Wolf Camera, Inc.
of 50 one-hour photofinishing stores located in Florida, Georgia,
Illinois and Tennessee for $1.9 million.  The Company did not
recognize a material gain or loss on the sale of these assets.

FORWARD LOOKING STATEMENTS
The statements contained in this report which are not historical
facts are forward-looking statements that involve risks and 
uncertainties.  Management wishes to caution the reader that
these forward-looking statements, such as the Company's outlook
for Sears Portrait Studios and Prints Plus, readiness, expectant
costs and contingency planning regarding Year 2000 issues, future
cash requirements and capital expenditures, are only predictions 
or expectations; actual events or results may differ materially
as a result of risks facing the Company.  Such risks include, but
are not limited to customer demand for the Company's products and
services, the overall level of economic activity in the Company's
major markets, competitors' actions, manufacturing interruptions,
dependence on certain suppliers, changes in the Company's
relationship with Sears, Roebuck & Company and the condition and
strategic planning of Sears, Roebuck & Company, fluctuations in
operating results, the attractions and retention of qualified
personnel, Year 2000 compliance issues and other risks as may be
described in the Company's filings with the Securities and
Exchange Commission, including its Form 10-K for the year ended
February 6, 1999.

                              13


<PAGE>


MANAGEMENT'S DISCUSSION AND ANALYSIS-RESULTS OF OPERATIONS
- ----------------------------------------------------------

NET SALES
Portrait Studios 1998 net sales were up 7.2% over 1997 as a
result of higher average sales per customer, due in part to a
price increase and from greater customer acceptance of various
portrait programs, and from increased customer traffic in the
portrait studios, partially offset by only 52 weeks of sales
reported in 1998 compared to 53 weeks in 1997.  The 53rd week in
1997 represented $3.8 million, or 1.3%, of the net sales for
1997.  If net sales were reported on a comparable 52-week basis
for 1998 and 1997, sales would have increased 8.6% year-over-
year.  Portrait Studios 1997 net sales were up 4.8% over 1996 as
a result of the inclusion of the 53rd week and an increase in
sales per customer being slightly offset by a decline in customer
volume.  Again, if net sales were reported on a comparable 52-
week basis for 1997 and 1996, sales would have increased 3.5%
year-over-year. 

Wall Decor 1998 net sales were up 1.5% over 1997 as a result of
favorable customer response to new products offered in the Wall
Decor stores partially offset by only 52 weeks of sales reported
in 1998 compared to 53 weeks reported in 1997.  The 53rd week in
1997 represented $459,000, or 0.7%, of the net sales for 1997. 
If net sales were reported on a comparable 52-week basis for 1998
and 1997, sales would have increased 2.2% year-over-year.  Wall
Decor 1997 net sales were up 0.6% over 1996 as a result of the
inclusion of the 53rd week.   
  
The decreases in net sales for the Photofinishing segment for
1997 from 1996 was due to the formation of the joint venture in
October 1996.

Total net sales for 1998 were up 6.2% over 1997 as a result of
increased sales in both Portrait Studios and Wall Decor, offset
slightly by the exclusion of a 53rd week of sales in 1998.  If
net sales were reported on a comparable 52-week basis for 1998
and 1997, sales would have increased 7.5% year-over-year.  Total
net sales for 1997 were down 21.5% from 1996 reflecting an
increase in sales for both Portrait Studios and Wall Decor, in
part due to the inclusion of a 53rd week of sales, offset by the
exclusion of sales for the Photofinishing segment as a result of
the formation of the joint venture in 1996.








<PAGE>


<TABLE>

NET SALES (in thousands of dollars)
Fifty-two weeks ended February 6, 199 and fifty-three weeks
ended February 7, 1998

<CAPTION>
                                  1998 versus 1997
                               favorable (unfavorable)
                               -----------------------
                        1998      amount    percent     1997 
                                  change    change         
<S>                   <C>        <C>        <C>       <C>     
Portrait Studios      $325,547   $  21,881     7.2%   $303,666
Wall Decor              63,963         928     1.5      63,035
Photofinishing               -           -       -           -
                      --------   ---------- -------   --------
Total net sales       $389,510   $  22,809     6.2%   $366,701
                      ========   ========== =======   ========
</TABLE>

<TABLE>

NET SALES (in thousands of dollars)
Fifty-three weeks ended February 7, 1998 and fifty-two weeks
ended February 1, 1997

<CAPTION>
                                  1997 versus 1996
                               favorable (unfavorable)
                               -----------------------
                        1997      amount    percent    1996 
                                  change    change          
<S>                   <C>        <C>        <C>       <C>     
Portrait Studios      $303,666   $  13,826     4.8%   $289,840
Wall Decor              63,035         359     0.6      62,676
Photofinishing               -    (114,518) (100.0)    114,518
                      --------   ---------- --------  --------
Total net sales       $366,701   $(100,333)  (21.5)%  $467,034
                      ========   ========== ========  ========
</TABLE>

                              14









<PAGE>


OPERATING EARNINGS
Portrait Studios 1998 operating earnings, which had 52 weeks,
were down 0.7% from 1997, which had 53 weeks, as a result of
higher other expenses, resulting from increased system and
product development, and increased employment costs.  Increased
employment costs resulted from necessary wage increases in a
tight labor market and Portrait Studios movement towards improved
customer servicing, which resulted in increased labor hours.  In
1997, which had 53 weeks compared to 52 weeks in 1996, the 25.1%
increase in Portrait Studios operating earnings was due primarily
to increased sales and reduced manufacturing costs resulting from
the favorable renegotiation of purchasing contracts; offset
slightly by increases in employment costs, due to increased
training for newer technologies, and advertising, due to
increased television network advertising and direct marketing.

Wall Decor 1998 operating earnings were up over 1997 as a result
of higher same-store sales and reduced cost of goods sold due to
lower purchasing costs for resale products.  Wall Decor 1997
operating earnings, representing 53 weeks, were down 129.6% from
1996, a 52-week year, as a result of decreased same-store sales
and higher employment and occupancy expenses.

Operating earnings for the Photofinishing segment for 1997 and
1996 are not comparable due to the formation of the joint venture
in October 1996.   

<TABLE>

SELECTED FINANCIAL DATA (in thousands of dollars)
Fifty-two weeks ended February 6, 1999 and fifty-three weeks
ended February 7, 1998

<CAPTION>
                                  1998 versus 1997
                               favorable (unfavorable)
                               -----------------------
                       1998       amount   percent    1997
                                  change   change          
<S>                  <C>        <C>        <C>       <C>   
Operating earnings:
  Portrait Studios   $ 44,276   $   (321)    (0.7%)  $ 44,597 
  Wall Decor            1,002      1,966    203.9        (964)
  Photofinishing            -          -      -             - 
                     --------   ---------  --------  --------- 
  Total operating
    earnings           45,278      1,645      3.8      43,633 
General corporate
  expenses             15,918       (483)     3.1      15,435 
Interest in joint
  venture                   -      3,304    100.0      (3,304)
Gain (Loss) on sale
  of interest in
  Photofinishing
  segment                   -      4,189    100.0      (4,189)
Interest expense        4,627       (157)    (3.5)      4,470 
Interest income         3,709      1,240     50.2       2,469 
Other income            5,317      3,124    142.5       2,193 
                     ---------  ---------  -------   ---------
Earnings before
  income taxes       $ 33,759   $ 12,862     61.5%   $ 20,897 
                     =========  =========  =======   =========
</TABLE>







<PAGE>


<TABLE>

SELECTED FINANCIAL DATA (in thousands of dollars)
Fifty-three weeks ended February 7, 1998 and fifty-two weeks
ended February 1, 1997

<CAPTION>
                                  1997 versus 1996
                               favorable (unfavorable)
                               -----------------------
                       1997       amount   percent    1996
                                  change   change          
<S>                  <C>        <C>        <C>       <C>   
Operating earnings:
  Portrait Studios   $ 44,597   $  8,941     25.1%   $ 35,656 
  Wall Decor             (964)    (4,216)  (129.6)      3,252 
  Photofinishing            -        (82)  (100.0)         82 
                     ---------  ---------  -------   --------- 
  Total operating 
    earnings           43,633      4,643     11.9      38,990 
General corporate
  expenses             15,435      3,183     17.1      18,618 
Interest in joint
  venture              (3,304)    (2,819)  (581.2)       (485)
Gain (Loss) on sale
  of interest in
  Photofinishing
  segment              (4,189)   (10,369)  (167.8)      6,180 
Interest expense        4,470       (192)    (4.5)      4,278 
Interest income         2,469      1,960    385.1         509 
Other income            2,193      1,692    337.7         501 
                      --------   --------  --------  ---------
Earnings before
  income taxes       $ 20,897   $ (1,902)    (8.3)%  $ 22,799 
                     =========  =========  ========  =========
</TABLE>

                              15

NET EARNINGS 
Net earnings before taxes for 1998 were up 61.5% over 1997 as a
result of: increased operating earnings; an increase in interest
income, which reflected the amortized discount from the Kodak
Promissory Note of $2.8 million in 1998 compared to $1.1 million
in 1997; an increase in other income, which reflected the
amortization of the Noncompete Agreement of $5.0 million in 1998
compared to $1.8 million in 1997 ; and the absence in 1998 of
both the Company's share of operating losses from its interest in
the Fox joint venture and the subsequent loss on the sale of the
Company's remaining 49% interest in the Fox joint venture. 


<PAGE>


In 1997, net earnings before taxes decreased 8.3% from 1996 as a
result of the sale of the remaining 49% interest in the joint
venture, which resulted in a loss of $4.2 million compared to the
$6.2 million gain recorded from the sale of the initial 51% of
the Photofinishing business recorded in 1996.  This decrease was 
offset slightly by the $1.8 million recognition of amortization
for the Noncompete Agreement and $1.1 million recognition of the
discount on the Kodak Promissory Note.  
 
Other changes in net earnings in 1997 from 1996 were attributable
to improved operating earnings; lower corporate expenses, which
resulted from the allocation of administrative expenses to the
joint venture under the Service and Consulting Agreements; and
higher interest income, which resulted from the Company having
higher levels of invested cash throughout the year; partially
offset by an increase in the loss recorded for the Company's
interest in the joint venture.  

The effective income tax rates were 35.0%, 39.2% and 37.0% in
1998, 1997 and 1996, respectively.  The 1997 effective income tax
rate variance from 1998 and 1996 was due to the differences in
the investment basis of the joint venture for financial and
Federal income tax reporting purposes.  The 1998 effective rate
is also lower due to the implementation of state tax planning
strategies that have resulted in lower state income taxes. 

EARNINGS PER SHARE
Unless otherwise indicated, net earnings per share (EPS) shall
refer to diluted EPS in MANAGEMENT'S DISCUSSION AND ANALYSIS, the
financial statements and footnotes of the Company.  

EPS was $2.15 for 1998 compared to $1.07 in 1997 reflecting the
positive increase in earnings previously discussed in the Net
Earnings discussion as well as the absence of losses from the
Company's interest in the Fox joint venture, loss on the sale of
the remaining 49% interest in the joint venture and the effect of
other related joint venture transactions previously discussed. 
In addition, EPS was affected by the repurchase of 252,214 shares
of stock during 1998 and 1,999,215 shares repurchased late in
fiscal 1997, which combined to result in a 13.9% decrease in the
weighted average number of common and common equivalent shares
outstanding for 1998 from 1997.

EPS was $1.07 for 1997 as compared to $1.06 in 1996.  The loss
attributable to the sale of the remaining 49% of the joint
venture and related transactions previously discussed was $0.11
per share (assuming dilution) as compared to the $0.29 per share
(assuming dilution) gain attributable to the sale of the initial
51% interest in the Photofinishing business recorded in 1996.  

In addition, EPS in 1997 was also affected by the repurchase of
2,250,000 shares of stock in November 1996 and 1,999,215 shares
<PAGE>


of stock in January 1998, which resulted in a 12.2% decrease in
the weighted average number of common and common equivalent
shares outstanding for 1997 from 1996.  

                              16

MANAGEMENT'S DISCUSSION AND ANALYSIS - FINANCIAL CONDITION
- ----------------------------------------------------------

ASSETS
In 1998, total assets increased 2.6% from 1997, due to increased
cash and cash equivalents attributable to positive cash flows,
offset slightly by the reduction of net property and equipment,
due to depreciation and amortization costs exceeding additions. 

LIABILITIES
In 1998, total liabilities decreased 6.7% from 1997 due primarily
to a decrease in other liabilities, which resulted from the
amortization of $5.0 million of the Noncompete Agreement in 1998. 
Prospectively, for fiscal year end 1999, the Company will
amortize $3.2 million, the remaining balance of the Noncompete
Agreement.  
STOCKHOLDERS' EQUITY
Stockholders' equity was up 14.1% in 1998 from 1997 due mainly to
an increase in retained earnings resulting from the 1998 net
earnings.  This increase was partially offset by the purchase of 
the Company's common stock and the distribution of quarterly
dividends. 


MANAGEMENT'S DISCUSSION AND ANALYSIS - CASH FLOWS
- -------------------------------------------------

During the period 1996 through 1998, the Company generated $139.6
million in internal funds from operations.  Investing activities
during this three-year period amounted to $38.5 million including
capital expenditures of $71.5 million, which were offset by the
$43.9 million proceeds received from the Kodak Promissory Note,
$10.0 million proceeds received from the two-year Noncompete
Agreement and the $56.1 million received from the initial sale of
51% of Fox Photo, Inc.  Financing activities during this time
included the repurchase of $96.7 million in treasury stock and
the payment of $19.6 million in dividends.  The net result of
these transactions was a $67.7 million increase in cash and cash
equivalents during the three-year period.  

Planned capital expenditures for fiscal year 1999 are expected to
be approximately $30.0 million.  Included in fiscal year 1999
capital spending plans are the addition and remodeling of stores
in the Portrait Studios and Prints Plus segments and equipment
upgrades and enhancements in the Company's information systems, 
 
<PAGE>


including the roll-out of the first phase of the Store Automation
System.

Through operating cash flows and existing cash and cash
equivalents, the Company believes it has sufficient liquidity
over the course of the coming year to meet cash requirements for
operations, planned capital expenditures and dividends to
shareholders.

                              17










































<PAGE>


<TABLE>
CONSOLIDATED STATEMENTS OF EARNINGS 
(in thousands of dollars except share and per share amounts)
Fifty-two weeks ended February 6, 1999, fifty-three weeks ended
February 7, 1998 and fifty-two weeks ended February 1, 1997
<CAPTION>
                                1998         1997        1996
<S>                         <C>          <C>          <C>
Net sales                   $  389,510   $  366,701   $ 467,034 
Costs and expenses:
  Cost of sales (exclusive
   of depreciation expense 
   shown below)                 56,399       57,782     110,013 
  Selling, administrative
   and general expenses        274,001      250,743     298,703 
  Depreciation                  28,561       27,793      34,454 
  Amortization                   1,189        2,185       3,492 
                            -----------  -----------  ----------
                               360,150      338,503     446,662
                            -----------  -----------  ----------
Income from operations          29,360       28,198      20,372 
Interest expense                 4,627        4,470       4,278
Interest income                  3,709        2,469         509
Interest in joint venture            -       (3,304)       (485)
Gain (loss) on sale of 
  interest in Photo-
  finishing segment                  -       (4,189)      6,180 
Other income                     5,317        2,193         501 
                            -----------  -----------  ----------
Earnings before income
  taxes                         33,759       20,897      22,799 
Income tax expense              11,815        8,184       8,436 
                            -----------  -----------  ----------
Net earnings                $   21,944   $   12,713  $   14,363
                            ===========  =========== ===========
Net earnings per share -
  diluted                   $     2.15   $     1.07  $     1.06
                            ===========  =========== ===========
Weighted average number
  of common and common
  equivalent shares
  outstanding - diluted     10,216,975   11,871,013  13,518,480
                            ===========  =========== ===========
Net earnings per share -
  basic                     $     2.21   $     1.09  $     1.07
                            ===========  =========== ===========
Weighted average number
  of common and common
  equivalent shares
  outstanding - basic        9,934,993   11,647,307  13,419,740
                            ===========  =========== ===========
<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>

                              18













<PAGE>


<TABLE>
CONSOLIDATED BALANCE SHEETS - ASSETS
(in thousands of dollars except share and per share amounts)
<CAPTION>
                                      February 6, February 7,
                                         1999        1998   
<S>                                   <C>         <C>  
Current assets:
  Cash and cash equivalents           $ 76,000    $ 15,292
  Receivables, less allowance of
    $302 and $291, respectively         10,374      11,665
  Notes receivable                           -      41,085
  Inventories                           19,071      18,044
  Prepaid expenses and other
    current assets                       8,194       8,139
  Deferred tax assets                       32         180
                                      ---------   ---------
      Total current assets             113,671      94,405
                                      ---------   ---------
Net property and equipment             111,148     124,718

Other assets, net of amortization of 
    $1,244 and $1,206, respectively      9,874       9,638
                                      ---------   ---------
      Total assets                    $234,693    $228,761
                                      =========   =========
<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>






















<PAGE>


<TABLE> 
CONSOLIDATED BALANCE SHEETS-LIABILITIES AND STOCKHOLDERS'
EQUITY 
(in thousands of dollars except share and per share amounts)
<CAPTION>
                                        February 6, February 7,
                                           1999        1998  
<S>                                        <C>         <C>     
Current liabilities:
  Accounts payable                         $  9,641    $ 13,565
  Accrued employment costs                   14,256      14,087
  Sales taxes payable                         2,461       3,093
  Accrued advertising expense                 2,054       2,541
  Accrued expenses and other liabilities      4,644       5,142
  Income taxes                                2,720       9,014
                                           ---------   ---------
      Total current liabilities              35,776      47,442 
                                           ---------   ---------
Long-term obligations, less current
  maturities                                 59,559      59,482
Other liabilities                            14,444      17,314
Deferred income taxes                         8,398       2,431
Stockholders' equity:
  Preferred stock, no par value, 
   1,000,000 shares authorized, no 
   shares issued and outstanding                  -           -
  Preferred stock, Series A, no par value         -           -
  Common stock, $0.40 par value, 
   50,000,000 shares authorized; 
   17,730,100 and 17,499,137 shares 
   outstanding at February 6, 1999 and 
   February 7, 1998, respectively             7,092       6,999
  Additional paid-in capital                 41,605      37,614
  Retained earnings                         242,409     226,032
  Accumulated other comprehensive income     (3,363)     (2,751)
                                           ---------   ---------
                                            287,743     267,894 
  Treasury stock at cost, 7,864,261 and
   7,612,047 shares at February 6, 1999
   and February 7, 1998, respectively      (171,184)   (165,789)
  Unamortized deferred compensation-
   restricted stock                             (43)        (13)
                                           ---------   ---------
      Total stockholders' equity            116,516     102,092 
                                           ---------   ---------
      Total liabilities and stockholders'
       equity                              $234,693    $228,761 
                                           =========   =========
<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>

                              19
















<PAGE>


<TABLE>
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands of dollars)
Fifty-two weeks ended February 6, 1999, fifty-three weeks ended
February 7, 1998 and fifty-two weeks ended February 1, 1997

<CAPTION>
                                  1998      1997      1996  
<S>                             <C>       <C>       <C>     
Cash flows provided by
  operating activities          $38,986   $46,753   $53,840
Cash flows used in financing 
  activities:
  Repayment of short-term 
    borrowings                        -         -    (2,875)
  Proceeds from issuance of
    long-term debt                    -    60,646         -
  Repayment of long-term
    obligations                       -   (56,273)   (5,000)
  Issuance of common stock to
    employee stock plans          4,084     4,434     1,240 
  Cash dividends                 (5,567)   (6,586)   (7,473)
  Purchase of treasury stock     (5,395)  (47,653)  (43,603)
                                --------  --------  --------
    Cash flows used in
      financing activities       (6,878)  (45,432)  (57,711)
                                --------  --------  --------
Cash flows provided by (used
  in) investing activities:
  Additions to property and
    equipment                   (14,991)  (21,749)  (34,728)
  Proceeds from note receivable  43,900         -         -
  Noncompete agreement                -    10,000         -
  Advance (to) payment from 
    venture                           -     4,000    (4,000)
  Proceeds from sale of Fox
    common stock                      -         -    56,100 
  Issuance of restricted stock      (53)        -         -
                                --------  --------  --------
    Cash flows provided by 
      (used in) investing 
      activities                 28,856    (7,749)   17,372 
                                --------  --------  --------
Effect of exchange rate changes
  on cash and cash equivalents     (256)     (203)       91 
                                --------  --------  --------
Net increase (decrease) in cash
  and cash equivalents           60,708    (6,631)   13,592 
Cash and cash equivalents at
  beginning of year              15,292    21,923     8,331 
                                --------  --------  --------
Cash and cash equivalents at
  end of year                   $76,000   $15,292   $21,923 
                                ========  ========  ========
Supplemental cash flow 
  information:
  Interest paid                 $ 4,481   $ 5,024   $ 4,468 
                                ========  ========  ========
  Income taxes paid             $12,350   $ 8,790   $ 9,366 
                                ========  ========  ========
<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>

                              20




<PAGE>


<TABLE>
CONSOLIDATED STATEMENTS OF CASH FLOWS (in thousands of dollars)
Fifty-two weeks ended February 6, 1999, fifty-three weeks 
ended February 7, 1998 and fifty-two weeks ended February 1, 1997
RECONCILIATION OF NET EARNINGS TO CASH FLOWS PROVIDED BY
OPERATING ACTIVITIES 
<CAPTION>
                                    1998      1997      1996  
<S>                               <C>       <C>       <C>     
Net earnings                      $21,944   $12,713   $14,363 
Adjustments for items not
  requiring cash:
  Depreciation and amortization    29,750    29,978    37,946 
  Deferred income taxes             6,129    (4,000)    3,351 
  Deferred revenue                  1,266         -         -  
  Interest in joint venture             -     3,304       485 
  Gain (loss) on sale of interest
    in Photofinishing segment           -     4,189    (6,180)
  Amortization of noncompete
    agreement                      (5,000)   (1,772)        - 
  Amortization of discount on
    note receivable                (2,815)   (1,051)        - 
  Other                              (817)   (3,959)   (1,888)
Decrease (increase) in current
  assets:
  Receivables and inventories         264     2,949      (509)
  Assets held for resale                -         -     5,055 
  Prepaid expenses and other
    current assets                    (54)      965      (631)
Increase (decrease) in current
  liabilities:
  Accounts payable, accrued
    expenses and other 
    liabilities                    (5,372)     (429)    5,566 
  Income taxes                     (6,309)    3,866    (3,718)
                                  --------  --------  --------
Cash flows provided by operating 
  activities                      $38,986   $46,753   $53,840
                                  ========  ========  ========
<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>

                              21







<PAGE>


<TABLE>
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
(in thousands of dollars except share and per share amounts) 
Fifty-two weeks ended February 6, 1999, fifty-three weeks
ended February 7, 1998 and fifty-two weeks ended February 1,
1997
<CAPTION>
                                           Add'l
                                  Common  paid-in  Retained
                                  stock   capital  earnings
                                  ------- -------- ---------
<S>                               <C>     <C>      <C>     
Balance at February 3, 1996       $6,868  $32,071  $213,015 
                                  ------- -------- ---------
Issuance of common stock
  (69,471 shares)                     28    1,212         -
Comprehensive income         
  Net earnings                         -        -    14,363 
  Foreign currency translation         -        -         - 
    Comprehensive income               -        -         -
Dividends ($0.56 per common
  share)                               -        -    (7,473)
Purchase of treasury stock, at 
  cost                                 -        -         - 
Amortization of deferred
  compensation-restricted stock        -        -         - 
                                  ------- -------- ---------
Balance at February 1, 1997       $6,896  $33,283  $219,905
                                  ------- -------- ---------
Issuance of common stock
  (260,264 shares)                   103    4,331         -
Comprehensive income         
  Net earnings                         -        -    12,713
  Foreign currency translation         -        -         -
    Comprehensive income               -        -         - 
Dividends ($0.56 per common 
  share)                               -        -    (6,586)
Purchase of treasury stock, at 
  cost                                 -        -         - 
Amortization of deferred
  compensation-restricted stock        -        -         - 
                                  ------- -------- ---------
Balance at February 7, 1998       $6,999  $37,614  $226,032
                                  ------- -------- ---------

Issuance of common stock              93    3,991         -
  (230,963 shares)
Comprehensive income 
  Net earnings                         -        -    21,944
  Foreign currency translation         -        -         -
    Comprehensive income               -        -         -
Dividends ($0.56 per common 
  share)                               -        -    (5,567)
Purchase of treasury stock, at 
  cost                                 -        -         - 
Amortization of deferred
  compensation-restricted stock        -        -         - 
                                  ------- -------- ---------
Balance at February 6, 1999       $7,092  $41,605  $242,409
                                  ======= ======== =========






<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>
<PAGE>


<TABLE>
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
(Continued) (in thousands of dollars except share and per share
amounts) Fifty-two weeks ended February 6, 1999, fifty-three
weeks ended February 7, 1998 and fifty-two weeks ended 
February 1, 1997

<CAPTION>
                                      Accumulated
                                      other         Treasury 
                                      comprehensive  stock
                                      income        at cost 
                                      ---------    ----------
<S>                                    <C>         <C>      
Balance at February 3, 1996            $(2,109)    $ (74,533)
                                       --------    ----------
Issuance of common stock
  (69,471 shares)                            -             -
Comprehensive income         
  Net earnings                               -             - 
  Foreign currency translation             249             - 
    Comprehensive income                     -             -
Dividends ($0.56 per common share)           -             - 
Purchase of treasury stock, at cost          -       (43,603)
Amortization of deferred
  compensation-restricted stock              -             - 
                                       --------    ----------
Balance at February 1, 1997            $(1,860)    $(118,136)
                                       --------    ----------
Issuance of common stock
  (260,264 shares)                            -             -
Comprehensive income 
  Net earnings                               -             -
  Foreign currency translation            (891)            - 
    Comprehensive income                     -             -
Dividends ($0.56 per common share)           -             - 
Purchase of treasury stock, at cost          -       (47,653)
Amortization of deferred
  compensation-restricted stock              -             - 
                                       --------    ----------
Balance at February 7, 1998            $(2,751)    $(165,789)
                                       --------    ----------
Issuance of common stock
  (230,963 shares)                            -             -
Comprehensive income 
  Net earnings                               -             -
  Foreign currency translation            (612)            - 
    Comprehensive income                     -             -
Dividends ($0.56 per common share)           -             - 
Purchase of treasury stock, at cost          -        (5,395)
Amortization of deferred
  compensation-restricted stock              -             - 
                                       --------    ----------
Balance at February 6, 1999            $(3,363)    $(171,184)
                                       ========    ==========


<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>









<PAGE>


<TABLE>
CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
(Continued) (in thousands of dollars except share and per share
amounts) Fifty-two weeks ended February 6, 1999, fifty-three
weeks ended February 7, 1998 and fifty-two weeks ended 
February 1, 1997

<CAPTION>
                                    Deferred
                                  compensation-
                                   restricted
                                      stock         Total
                                    --------      ---------
<S>                                 <C>           <C>      
Balance at February 3, 1996         $(1,144)      $174,168
                                    --------      ---------
Issuance of common stock
  (69,471 shares)                         -          1,240
Comprehensive income 
  Net earnings                            -              -
  Foreign currency translation            -              -
   Comprehensive income                   -         14,612
Dividends ($0.56 per common share)        -         (7,473)
Purchase of treasury stock, at cost       -        (43,603)
Amortization of deferred
  compensation-restricted stock         581            581 
                                    --------      ---------
Balance at February 1, 1997         $  (563)      $139,525 
                                    --------      ---------
Issuance of common stock
  (260,264 shares)                      (15)         4,419
Comprehensive income 
  Net earnings                            -              -
  Foreign currency translation            -              - 
    Comprehensive income                  -         11,822
Dividends ($0.56 per common share)        -         (6,586)
Purchase of treasury stock, at cost       -        (47,653)
Amortization of deferred
  compensation-restricted stock         565            565 
                                    --------      ---------
Balance at February 7, 1998         $   (13)      $102,092 
                                    --------      ---------
Issuance of common stock
  (230,963 shares)                      (53)         4,031
Comprehensive income 
  Net earnings                            -              -
  Foreign currency translation            -              - 
    Comprehensive income                  -         21,332
Dividends ($0.56 per common share)        -         (5,567)
Purchase of treasury stock, at cost       -         (5,395)
Amortization of deferred
  compensation-restricted stock          23             23 
                                    --------      ---------
Balance at February 6, 1999         $   (43)      $116,516 
                                    ========      =========


<FN>
See accompanying notes to consolidated financial statements.
</FN>
</TABLE>

                              22







<PAGE>


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. SUMMARY OF ACCOUNTING POLICIES
BUSINESS OF THE COMPANY AND PRINCIPLES OF CONSOLIDATION 
CPI Corp. (the "Company") is a holding company engaged, through
its majority or wholly owned subsidiaries and partnerships, in
developing and marketing consumer services and related products
through a network of centrally-managed, small retail locations. 
The Company operates throughout the United States, Canada and
Puerto Rico and has a Photography segment, which operates
professional portrait studios under the names "Sears Portrait
Studios" and "Mainstreet Portraits," and a Wall Decor segment,
which operates posters, prints and framing outlets under the name
"Prints Plus."  Company management has made a number of estimates
and assumptions related to the reporting of assets and
liabilities in the preparation of financial statements.  Actual
results could differ from these estimates.  All significant
intercompany transactions have been eliminated.

TRANSLATION OF FOREIGN CURRENCY 
Assets and liabilities of foreign operations are translated into
U.S. dollars at the exchange rate in effect on the balance sheet
date, while equity accounts are translated at historical rates. 
Income and expense accounts are translated at the average rates
in effect during each fiscal period.  The Company recognizes
that its Canadian operating results are subject to variability
arising from foreign exchange rate movements.  The Company does
not believe such risk is material to the results of operations or
the financial position of the Company and as such does not engage
in derivative activities in order to hedge against foreign
currency fluctuations.

CASH AND CASH EQUIVALENTS
For the purpose of reporting cash flows, cash and cash
equivalents consist primarily of cash on hand and highly liquid
investments with insignificant interest-rate risk and maturities
of three months or less at date of acquisition.  These highly
liquid investments consist of master notes, commercial paper,
treasury bills, bankers acceptances, term deposits, government
agency notes, repurchase agreements, money market funds, auction
rate securities and government money market funds.  Investment
interest income for 1998, 1997 and 1996 was $894,000, $1.2
million and $417,000, respectively.  

INVENTORIES
Inventories in the Portrait Studio segment are comprised of raw
material inventories of film, paper, chemicals and portraits-in-
process, and are stated at the lower of cost or market, with
cost of the majority of inventories being determined by the
first-in, first-out (FIFO) method and the remainder by the
last-in, first-out (LIFO) method.  Inventories in the Wall Decor
segment are stated at weighted average cost.
<PAGE>


PROPERTY AND EQUIPMENT
Property and equipment are recorded at cost when acquired. 
Expenditures for improvements are capitalized, while normal
repair and maintenance are expensed as incurred.  When
properties are disposed of, the related cost and accumulated
depreciation are removed from the accounts, and gains or losses
on the dispositions are reflected in results of operations. 
Depreciation is computed principally using the straight-line
method over estimated service lives of the respective assets.  A
summary of estimated useful lives is as follows:
<TABLE>
<S>                         <C>
Building improvements       15 to 19 years
Leasehold improvements       5 to 15 years
Furniture and fixtures       5 to  8 years
Machinery and equipment      3 to 10 years
</TABLE>

                              23

INTANGIBLE ASSETS
Intangible assets acquired through acquisitions were accounted
for by the purchase method of accounting and include the excess
of cost over fair-value of net assets acquired.  This excess of
cost over fair-value of net assets acquired is being amortized
on a straight-line basis over periods ranging from five to thirty
years.  

The Company analyzes excess of cost over fair-value of net
assets acquired periodically to determine whether any impairment
has occurred in the value of such assets.  Based upon the
anticipated future income and cash flow from operations, in the
opinion of Company management, there has been no impairment. 

FAIR VALUE OF FINANCIAL INSTRUMENTS 
A financial instrument is defined as cash or a contract that both
imposes on one entity a contractual obligation to deliver cash or
another financial instrument to a second entity and conveys to 
that second entity a contractual right to receive cash or another
financial instrument from the first entity.   

STOCK-BASED COMPENSATION PLANS
The Company records compensation expense for its stock-based
employee compensation plans in accordance with the intrinsic-
value method prescribed by Accounting Principles Board Opinion
No. 25, "Accounting for Stock Issued to Employees."  Intrinsic
value is the amount by which the market price of the underlying
stock exceeds the exercise price of the stock option or award on

the measurement date, generally the date of grant.  No
compensation expense is recognized for the Company's stock
option plan.
<PAGE>


REVENUE RECOGNITION
Portrait Studio sales revenue is recognized at the time the
customer approves photographic proofs and makes a firm
commitment for a portrait order.  Incremental costs of production
are accrued at the time sales revenue is recognized.  Appropriate
reserves for cancelability are maintained by the Company.
Customer club program revenue is recognized partially at the time
of the initial photographic session, and the remainder is
recognized over the life of the customer's program. 

RETIREMENT PLAN
The Company has a noncontributory defined-benefit retirement
plan covering substantially all full-time employees.  Pension
expense, which is funded as accrued, includes current costs and
amortization of prior service costs over a period of ten years.

COMPREHENSIVE INCOME
The Company adopted the provisions of Statement of Financial
Accounting Standards ("SFAS") No. 130, "Reporting Comprehensive
Income," on February 8, 1998. This statement requires the
separate reporting of components of comprehensive income, as 
defined. The new standard requires the Company to separately
report the translation adjustments of SFAS No. 52, "Foreign
Currency Translation" as a component of comprehensive income. 
Prior year amounts have been reclassified to conform with the
1998 presentation.

EARNINGS PER COMMON SHARE
Basic earnings per common share are computed by dividing net
earnings by the sum total of the weighted average number of
shares of common stock outstanding. Diluted earnings per common
share are computed by dividing net earnings by the sum total of
the weighted average number of shares of common stock
outstanding plus contingently issuable shares under the employee
stock plans. 
                              24

2.  JOINT VENTURE
In 1996, the Company sold 51% of the outstanding shares of Fox
Photo, Inc. ("Fox") to Eastman Kodak Company ("Kodak") for $56.1
million in cash, which resulted in a pre-tax gain of $6.2
million.  On the same date, the Company entered into collateral
agreements with Fox and Kodak, including agreements under which
the Company provided certain administrative services and
management services to Fox (the "Service Agreement" and the
"Consulting Agreement").  The ownership of the joint venture was
accounted for under the equity method and was reflected as an
investment in the Fox joint venture.

In 1997, the Company sold its remaining 49% interest in Fox to
Kodak for a $43.9 million non-interest bearing promissory note
(the "Promissory Note") due on January 4, 1999 (the "Disposition
<PAGE>


Transaction").  As a result of the sale, the Company recorded a 
pre-tax loss of $4.2 million in 1997.  Due to the non-interest 
bearing nature of the Promissory Note, a discount of $3.9
million was established and was amortized into income over the
life of the Promissory Note.  During 1998 and 1997, $2.8 million
and $1.1 million, respectively, in amortization related to the
Promissory Note was recognized.

Once the joint venture was dissolved, the issue of competitive
threat surfaced.  The Company remained committed to further
development and commercialization of its proprietary technology,
including the Photo Preview and Photo Proof Systems, that were
featured in joint venture test markets, as well as a store
automation system.  The Company also possessed knowledge of the
most successful and vulnerable Fox markets and concepts. 
Accordingly, as part of the Disposition Transaction, the Company
entered a two-year Noncompetition and Nonsolicitation Agreement
(the "Noncompete Agreement") with Fox.  The Company received a
$10.0 million cash consideration which is being amortized into
income over the life of the Noncompete Agreement.  For 1998 and
1997, amortization was $5.0 million and $1.8 million,
respectively.  Prospectively, the Company will recognize $3.2
million in amortization in fiscal year 1999.

In conjunction with the dissolution of the joint venture, the
Company and Fox also agreed to immediately terminate the
Consulting Agreement and terminated the Service Agreement as of
February 1998.

The information below summarizes the unaudited pro forma results
of operations for 1997 and 1996, assuming the sale of the
remaining 49% of the joint venture at the beginning of 1996, and
have been prepared for comparative purposes only.  The informa-
tion does not purport to be indicative of the results of opera-
tions which actually would have resulted had the sale been in
effect on the dates indicated, or which may result in the
future.
<TABLE>
PRO FORMA RESULTS
(in thousands of dollars except per share amounts)
<CAPTION>
                                        1997         1996  
<S>                                   <C>          <C>     
Net sales                             $366,701     $352,516
                                      ========     ========
Net earnings                          $ 19,103     $ 14,645
                                      ========     ========
Net earnings per share:  
Diluted                               $   1.61     $   1.24
                                      ========     ========
Basic                                 $   1.64     $   1.25
                                      ========     ========
</TABLE>

                              25

3. PROPERTY AND EQUIPMENT
The adjacent table reflects the costs associated with the
Company's property and equipment as of February 6, 1999 and
February 7, 1998.

The Company leases various premises and equipment under
noncancellable operating lease agreements with initial terms in
excess of one year and expiring at various dates through fiscal
year 2012.  The leases generally provide for the lessee to pay
maintenance, insurance, taxes and certain other operating costs
of the leased property.  In addition to the minimum rental
commitments, certain of these operating leases provide for
contingent rentals based on a percentage of revenues in excess
of specified amounts.
<PAGE>


Rental expense during 1998, 1997 and 1996 on all operating
leases was $18.7 million, $19.1 million and $27.8 million,
respectively.
<TABLE>
PROPERTY AND EQUIPMENT 
(in thousands of dollars)
<CAPTION>
                                     February 6,  February 7,
                                        1999         1998 
<S>                                   <C>          <C>     
Land and land improvements            $ 2,803      $ 2,803
Building improvements                  26,595       26,550
Leasehold improvements                 29,558       30,082
Furniture and fixtures                 76,085       66,743
Machinery and equipment               119,569      116,189
                                      --------     --------
                                      254,610      242,367
Less accumulated depreciation         143,462      117,649
                                      --------     --------
Net property and equipment            $111,148     $124,718
                                      ========     ========
</TABLE>
<TABLE>
MINIMUM RENTAL PAYMENTS* 
(in thousands of dollars)
<CAPTION>
Fiscal Year
<S>                  <C>     
1999                 $ 16,763
2000                   14,965
2001                   12,583
2002                   10,095
2003                    9,023
Thereafter             18,939
                     --------
                     $ 82,368
                     ========
<FN>
* Under operating leases with initial terms in excess of one
  year at February 6, 1999.
</FN>
</TABLE>
                              26

4. CREDIT AGREEMENTS AND OUTSTANDING DEBT
The Company has a $60.0 million Senior Note Agreement (the "Note
Agreement") privately placed with two major insurance companies.
The notes issued pursuant to the Note Agreement mature over a
ten-year period with an average maturity of seven years and with
the first principal payment due in 2001. Interest on the notes
is payable semi-annually at an average effective fixed rate of
7.46%. The Note Agreement requires the Company maintain certain 
<PAGE>


financial ratios and comply with certain restrictive covenants. 
The Company incurred $591,000 in issuance costs associated with 
the private placement of the notes.  These costs are being
amortized ratably over the ten-year life of the notes. 

The Company also has a $40.0 million revolving credit agreement
(the "Revolving Agreement") with two domestic banks. The
Revolving Agreement, which will expire on June 16, 2000, has a
variable interest rate charged at either LIBOR or federal funds,
with an applicable margin added, or prime rate, based on the
Company's discretion.  A commitment fee of 0.125% to 0.25% per
annum is payable on the unused portion of the Revolving
Agreement.  The Company has substantially the same financial
covenants as those set forth in the Company's $60.0 million Note
Agreement.  There were no borrowings outstanding at February 6,
1999 or February 7, 1998 under the Revolving Agreement.

As of February 6, 1999, the Company had outstanding letters of
credit for the principal amount of $3.6 million.
<TABLE>
DEBT OBLIGATIONS OUTSTANDING 
(in thousands of dollars)
<CAPTION>
                                   February 6,     February 7,
                                      1999            1998   
<S>                                 <C>             <C>        
Senior notes, net of unamortized
   issuance costs                   $ 59,545        $ 59,461
Notes payable                             14              21
                                    --------        --------
                                    $ 59,559        $ 59,482
                                    ========        ========
</TABLE>



















<PAGE>


<TABLE>
AGGREGATE LONG-TERM DEBT MATURITIES AS OF FEBRUARY 6, 1999
(in thousands of dollars)
<CAPTION>
Fiscal Year
<S>                          <C>      
2001                         $  8,580 
2002                            8,580 
2003                            8,580 
2004                            8,580 
2005                            8,580 
Thereafter                     17,114 
                             ---------
                               60,014 
Unamortized issuance costs       (455)
                             ---------
                             $ 59,559 
                             =========
</TABLE>
                              27

5.  ADVERTISING
The Company expenses costs involved in advertising the first
time the advertising takes place, except for direct-response
advertising, which is capitalized and amortized over its
expected period of future benefits.

Direct-response advertising consists of direct mail
advertisements that include coupons for the Company's products
and of certain broadcast costs.  The capitalized costs of the
advertising are amortized over the expected period of future
benefits following the delivery of the direct mail in which it
appears. 

Total advertising reported as a capitalized cost for direct-
response advertising and is classified with other assets for
1998 and 1997 was $700,000 and $1.0 million, respectively.
Advertising expense for 1998, 1997 and 1996 was $43.6 million,
$41.9 million and $45.5 million, respectively.

6. INCOME TAX  
A valuation allowance would be provided on deferred tax assets
when it is more likely than not that some portion of the assets
will not be realized.  The Company has not established a
valuation allowance as of February 6, 1999, due to management's
belief that all criteria for recognition have been met,
including the existence of a history of taxes paid sufficient to
support the realization of deferred tax assets.

United States income taxes have not been provided on $13.9
million of undistributed earnings of the Canadian subsidiary
because of the Company's intention to reinvest these earnings. 
<PAGE>


The determination of unrecognized deferred U.S. tax liability
for undistributed earnings of international subsidiaries is not 
practicable. However, it is estimated that foreign withholding
taxes of $696,500 may be payable if such earnings were
distributed. 

                              28

<TABLE>
EARNINGS BEFORE INCOME TAXES BY U.S. AND CANADIAN SOURCES
(in thousands of dollars)
<CAPTION>
                    1998           1997           1996      
<S>              <C>            <C>            <C>          
U.S.             $ 33,929       $ 20,720       $ 23,597     
Canada               (170)           177           (798)    
                 ---------      ---------      ---------    
                 $ 33,759       $ 20,897       $ 22,799     
                 =========      =========      =========    

</TABLE>

<TABLE>
COMPONENTS OF INCOME TAXES 
(in thousands of dollars)
<CAPTION>
                                1998       1997       1996   
<S>                           <C>        <C>        <C>      
Current:
  Federal                     $ 5,202    $10,926    $ 5,399  
  State and local                 831      1,424      1,010  
  Canada                         (347)      (166)    (1,324) 
                              --------   --------   -------- 
                                5,686     12,184      5,085  
Deferred                        6,129     (4,000)     3,351  
                              --------   --------   -------- 
                              $11,815    $ 8,184    $ 8,436  
                              ========   ========   ======== 
</TABLE>













<PAGE>


<TABLE>
RECONCILIATION BETWEEN INCOME TAXES 
(in thousands of dollars)
<CAPTION>
                                1998       1997       1996   
<S>                           <C>        <C>        <C>      
Taxes at U.S. federal
  corporate statutory rate    $11,815    $ 7,314    $ 7,980  
State and local income
  taxes, net of federal tax
  benefit                         699      1,043        849  
Stock options                    (606)      (519)       (25) 
Other                             (93)       346       (368) 
                              --------   --------   -------- 
                              $11,815    $ 8,184    $ 8,436  
                              ========   ========   ======== 
</TABLE>
<TABLE>
SOURCES OF TAX EFFECTS 
(in thousands of dollars)
<CAPTION>
                                      February 6,   February 7,
                                         1999          1998   
<S>                                    <C>           <C>       
Deferred tax assets:
  Deferred compensation and other
    employee benefits                  $ 1,442       $ 1,527   
  Expense accruals                         933         1,464   
  Allowance for doubtful accounts          177           147   
  Reserve for discontinued operations      376           660   
  Noncompete amortization                1,435         3,311   
  Other                                      -           220   
                                       --------      --------  
    Total deferred tax assets            4,363         7,329   
                                       --------      --------  
Deferred tax liabilities:
  Property and equipment                (8,491)       (8,112)  
  Deferred revenue                      (2,990)            -   
  Employee pension plan                 (1,163)       (1,378)  
  Other                                    (85)          (90)  
                                       --------      --------  
    Total deferred tax liabilities     (12,729)       (9,580)  
                                       --------      --------  
    Net deferred tax liabilities       $(8,366)      $(2,251)  
                                       ========      ========  
Current deferred income taxes          $    32       $   180   
                                       ========      ========  
Long-term deferred income taxes        $(8,398)      $(2,431)  
                                       ========      ========  
</TABLE>

                              29
<PAGE>


7.  RETIREMENT PLAN
The Company maintains a qualified, noncontributory pension plan
that covers all full-time employees meeting certain age and
service requirements.  The plan provides pension benefits based
on an employee's length of service and the average compensation
earned from the later of the hire date or January 1, 1995 to the
retirement date. The Company's funding policy is to contribute
annually at least the minimum amount required by government
funding standards, but not more than is tax deductible.  Plan
assets consist primarily of cash equivalents, a marketable
equity securities fund, guaranteed interest contracts, immediate
participation guarantee contracts and government bonds.

The 1998 benefit obligation was affected by plan amendments
involving a change in the date used to calculate an employee's
average compensation and the maximum annual compensation included
in the benefit calculation.

The following provides a reconciliation of benefit obligations,
plan assets, and funded status of the plans.
<TABLE>
NET PERIODIC PENSION BENEFIT COSTS 
(in thousands of dollars)
<CAPTION>
                                         Pension Benefits
                                      -------------------------
                                        1998     1997     1996 
<S>                                  <C>      <C>      <C>     
Service cost                         $ 1,112  $   729  $ 1,124 
Interest cost                          1,809    1,459    1,432 
Expected return on plan assets        (2,301)  (4,109)         
(2,802)  
Amortization of transition obligation      3        3        3 
Amortization of prior service cost       400      143      173 
Amortization of net (gain) or loss         -    2,350    1,259 
Net (gain) or loss due to a
  curtailment                              -        -     (295)
                                     -------- -------- --------
Net periodic pension expse           $ 1,023  $   575  $   894 
                                     ======== ======== ========
</TABLE>
<TABLE>
ASSUMPTIONS ON FUNDED STATUS
<CAPTION>
                                   December  December  December
                                   31, 1998  31, 1997  31, 1996
<S>                                  <C>       <C>       <C>
Discount rate (weighted average)     7.0%      7.0%      8.0%
Expected return on plan assets       9.0%      8.0%      8.0%
Rate of compensation increase        4.5%      4.5%      5.5%
</TABLE>
                              30
<PAGE>


<TABLE>
RECONCILIATION OF BENEFIT OBLIGATIONS, PLAN ASSETS, AND FUNDED
STATUS 
(in thousands of dollars)
<CAPTION>
                                             1998       1997
<S>                                        <C>        <C>
CHANGE IN BENEFIT OBLIGATION
  Benefit obligation at beginning of year  $ 23,403   $ 18,827
                                           ---------  ---------
  Service cost                                1,112        729
  Interest cost                               1,809      1,459
  Actuarial losses                              263      3,602
  Benefits paid                              (1,560)    (1,214)
  Plan amendments                             2,821          -
                                           ---------  ---------
  Benefit obligation at end of year        $ 27,848   $ 23,403
                                           =========  =========
CHANGE IN PLAN ASSETS 
  Fair value of plan assets at beginning 
   of year                                 $ 25,815   $ 22,635
                                           ---------  ---------
  Actual return on plan assets                3,768      4,109
  Employer contributions                        700        285
  Benefits paid                              (1,560)    (1,214)
                                           ---------  ---------
  Fair value of assets at end of year      $ 28,723   $ 25,815
                                           =========  =========
CHANGE IN FUNDED STATUS OF THE PLAN 
  Funded status of the plan                $    875   $  2,412 
                                           ---------  ---------
  Unrecognized transition obligation              9         12
  Unrecognized prior service costs            2,765        344
  Unrecognized net (gain) or loss            (1,065)       139
                                           ---------  ---------
  Prepaid benefit cost*                    $  2,584   $  2,907
                                           =========  =========
<FN>
* Prepaid benefit costs are included as a component of prepaid
  expenses and other current assets.
</FN>
</TABLE>

                              31

8.  SUPPLEMENTARY RETIREMENT BENEFIT PLAN
The Company sponsors a non-contributory defined benefit plan
providing supplementary retirement benefits for certain key
executives which was enhanced in 1997 and became effective
February 8, 1998.  The cost of providing these benefits will be
accrued over the remaining expected service lives of the active
plan participants.  For 1998, expenses amounted to $965,000 and 
<PAGE>


consisted of $578,000 in interest costs, $290,000 in 
amortization of unrecognized transition obligations and 
$97,000 in service costs.

<TABLE>
PLAN STATUS 
(in thousands of dollars)
<CAPTION>
                                     February 6,  February 7,
                                        1999         1998
<S>                                  <C>          <C> 
Present value of accumulated post-
  retirement benefit obligations     $   8,571    $    8,264
Unrecognized transition obligation      (2,683)       (2,840)
                                     ----------   -----------
Accrued post-retirement benefit
  obligation                         $   5,888    $    5,424
                                     ==========   ===========
</TABLE>

The discount rate used in determining the accumulative post-
retirement benefit obligation was 7% for both February 6, 1999
and February 7, 1998, respectively.

The supplementary retirement benefit plan is funded out of the
general funds of the Company.  However, the Company has
purchased life insurance policies on several active and retired
key executives with an aggregate cash surrender value of $5.4
million and $4.5 million at February 6, 1999 and February 7,
1998, respectively.  Prior to 1997, the Company recorded the net
liability of the defined benefit plan and the cash surrender
value of the life insurance policies, the amount of which was
not material.

9. EMPLOYEE STOCK PLANS
Expenses recognized for 1998, 1997 and 1996 with respect to
these plans were $0.9 million, $1.7 million and $1.5 million,
respectively.

RESTRICTED STOCK PLAN
In January 1988, the Company's Board of Directors adopted the
CPI Corp. Restricted Stock Plan with an effective date of
February 7, 1988. Under the plan, 250,000 shares of CPI Corp.
common stock are reserved for issuance to key employees.  In
1998, 2,129 restricted shares were issued and vest over a
three-year period.

Of the grants issued, no shares were forfeited in 1998, 1997 or
1996.  As of February 6, 1999, 55,342 shares are reserved for
issuance under this plan.  Expenses related to the restricted
stock plan are accrued periodically, based on the fair market
value of the Company's common stock on the grant date.
<PAGE>


PROFIT-SHARING PLAN 
Under the Company's profit-sharing plan, eligible employees may
elect to invest from 1% to 15% of their base compensation in a
trust fund, the assets of which are invested in securities other
than Company stock.  Effective January 1, 1994, the Company
amended the Plan to set the Company match at 50% of the
employee's investment contributions, up to a maximum of 5% of
the employee's compensation, as long as the Company remains
profitable.  The Company's matching contributions are made in
shares of its common stock which vest 100% once an employee has
five years of service with the Company.  The difference between
the market value of forfeited shares at the dates of their
original contribution and their market value at the dates used
to satisfy subsequent requirements have been charged to expense,
with a corresponding credit to additional paid-in capital.
Expenses related to the profit-sharing plan are accrued in the
year to which the awards 
                              32

relate, based on the fair market value of the Company's common
stock to be issued, determined as of the date earned.  The
Company provided 23,151, 25,576 and 41,639 shares to satisfy its
obligations under the plan for 1998, 1997 and 1996,
respectively.

STOCK-BONUS PLAN
Under the Company's stock-bonus plan, shares of the Company's
common stock are reserved for issuance to key employees, based
on attainment by the Company of predefined earnings levels
established annually.  Each year, employees receive one-third of
the shares which were awarded in each of the previous three
years.  For 1998, 1997 and 1996, 4,090, 4,334 and 6,825 shares,
respectively, were distributed under this plan.  As of February
6, 1999, 93,121 shares are reserved for issuance under this
plan.  Expenses related to the stock-bonus plan are accrued in
the year to which the awards relate, based on the fair market
value of the Company's common stock to be issued, determined as
of the date earned.                        

VOLUNTARY STOCK-OPTION PLAN
The Company has a non-qualified voluntary stock-option plan,
under which certain key officers may receive options to acquire
shares of the Company's common stock in exchange for a voluntary
reduction in base salary.  Options were granted as participants
elected, pursuant to their Stock Option Agreement, to reduce
their compensation for 1993 and 1994. A total of 1,000,000
shares has been authorized for issuance. As of February 6, 1999,
184,220 options at an exercise price of $18.38 for 1993 salary
reduction and 196,506 options at an exercise price of $15.50 for
1994 salary reduction have been issued.  For 1998, 1997 and 1996,
this plan was not offered.  Options granted are exercisable after
three years and expire at the end of eight years. 
<PAGE>


DEFERRED COMPENSATION AND STOCK APPRECIATION RIGHTS PLAN
On February 1, 1986, the Company's Board of Directors approved a
Deferred Compensation and Stock Appreciation Rights Plan
designed to attract and retain certain key employees.  Under the
Deferred Compensation Plan, as amended and restated, within
thirty days prior to the beginning of the fiscal year, eligible
employees may irrevocably elect by written notice to the Company
to defer the payment of a portion (not to exceed 50% or less than
$5,000 in the aggregate) of an incentive bonus.  The participant
may choose to have payments made either in a lump sum or in a
specified number of annual installments, not to exceed ten.  For
1998, 1997 and 1996, certain key executives selected to
participate in this plan.  All stock appreciation rights
previously granted under the Plan have expired.

KEY EXECUTIVE DEFERRED COMPENSATION PLAN
On April 6, 1995, the Board of Directors established a deferred
base salary plan for key executives which allows deferral of
base salary on substantially the same terms as bonus compensation
may be deferred under the Deferred Compensation and Stock
Appreciation Plan.  On July 14, 1995, this plan was amended and
restated.  Under this plan, a participant may elect by written
notice to the Company to defer up to 50% of his base salary for
the fiscal year, but not less than $5,000 in the aggregate. 
Payment shall not commence earlier than six months and one day
after the initial year of deferral.  The participant may choose
to have payments made either in a lump sum or in a specified
number of annual installments, not to exceed ten.  For 1998,
1997 and 1996, certain key executives elected to participate in
this plan.

                              33

STOCK-OPTION PLAN
The Company has a non-qualified stock-option plan, under which
certain officers and key employees may receive options to
acquire shares of the Company's common stock.  Awards of stock
options and the terms and conditions of such awards are subject
to the discretion of the Stock Option Committee created under the
plan and consisting of members of the Compensation Committee of
the Board of Directors, all of whom are disinterested directors. 
A total of 1,700,000 shares has been authorized for issuance
under the plan.  Under the plan, 148,160 options granted become
exercisable at a rate of one-fourth a year commencing one year 
after award and expiring from four to eight years after award. 
An additional 824,949 options granted under the plan are 
cliff-vested and become exercisable from four to five years
after award and expire six to eight years after award.  As of
February 6, 1999,there were 411,939 shares reserved for issuance
under this plan.


<PAGE>


<TABLE>
TOTAL OUTSTANDING OPTIONS -- YEAR-END 1998
<CAPTION>
            Number of     Per Share    Weighted     Weighted
             Shares     Option Price     Life*    Average Price
            ---------   -------------  --------   -------------
<S>          <C>        <C>              <C>         <C>
             349,802    $13.88-$18.88    3.42        $16.51
             258,307    $21.63-$25.94    6.54        $25.21
             365,000    $30.00-$35.00    4.50        $32.50
            ---------
Total        973,109
            =========
<FN> 
* Weighted average remaining contractual life in years
</FN>
</TABLE>
<TABLE>
TOTAL EXERCISABLE OPTIONS -- YEAR-END 1998
<CAPTION>
                 Number of      Per Share     Weighted
                  Shares      Option Price      Price*
                 ---------    -------------   --------
<S>               <C>         <C>             <C>     
                  343,292     $13.88-$25.50   $ 16.56 
                  365,000     $30.00-$35.00   $ 32.50 
                 ---------
Total             708,292
                 =========
<FN> 
* Weighted average exercise price in dollars
</FN>
</TABLE>
<TABLE>
OPTIONS AWARDED UNDER THE STOCK OPTION PLAN - 1998
<CAPTION>
                                       Number       Weighted 
                                         of         Average
                                       Shares       Price
                                     ---------      --------
<S>                                  <C>            <C>
Outstanding at beginning of year      887,408       $ 24.40
Granted                               252,138         25.27
Cancelled                             (57,500)        35.00
Exercised                            (108,937)        17.10
                                     ---------      --------
At end of year:
  Total outstanding                   973,109       $ 24.82
                                     =========      ========
  Total exercisable                   708,292       $ 24.77
                                     =========      ========
</TABLE>
<PAGE>


<TABLE>
OPTIONS AWARDED UNDER THE STOCK OPTION PLAN - 1997
<CAPTION>
                                      Number        Weighted 
                                        of          Average
                                      Shares        Price
                                     ----------     --------
<S>                                  <C>            <C>
Outstanding at beginning of year     1,247,305      $ 23.56
Granted                                  9,961        18.77
Cancelled                             (188,043)       25.33
Exercised                             (181,815)       17.18
                                     ----------     --------
At end of year:
  Total outstanding                    887,408      $ 24.40
                                     ==========     ========
  Total exercisable                    439,393      $ 32.29
                                     ==========     ========
</TABLE>
<TABLE>
OPTIONS AWARDED UNDER THE STOCK OPTION PLAN - 1996
<CAPTION>
                                      Number        Weighted 
                                        of          Average
                                      Shares        Price
                                     ----------     --------
<S>                                  <C>            <C> 
Outstanding at beginning of year     1,288,961      $ 23.44
Granted                                 13,704        14.59
Cancelled                              (35,075)       19.47
Exercised                              (20,285)       17.02
                                     ----------     --------
At end of year:
  Total outstanding                  1,247,305      $ 23.56
                                     ==========     ========
  Total exercisable                    452,695      $ 25.91
                                     ==========     ========
</TABLE>

                              34

The weighted-average fair value of options granted under the
stock-option plan for 1998, 1997 and 1996 is $18.28, $11.70 and
$9.10, respectively.

The fair value of each option grant for 1998, 1997 and 1996 is
estimated on the date of grant using the Black-Scholes
option-pricing model with the following weighted average
assumptions used for the grants: expected volatility of 31.0%,
risk-free interest rate of 6%, expected lives of four years and
an expected dividend yield of between 2.2% and 3.9%.

<PAGE>


The Company has adopted the disclosure-only provisions of SFAS
No. 123, "Accounting for Stock-Based Compensation."   Had 
compensation cost for the Company's stock option plan been
determined based on the fair value at the grant date for awards
in 1998, 1997 and 1996 consistent with the provisions of SFAS
No. 123, the Company's net earnings and earnings per common share
would have been: 
<TABLE>
EARNINGS AND EARNINGS PER SHARE
(in thousands of dollars except per share amounts)
<CAPTION>
                                        1998     1997    1996
<S>                                   <C>      <C>      <C>
Net earnings:
  as reported                         $21,944  $12,713  $14,363
                                      =======  =======  =======
  pro forma                           $21,765  $12,709  $14,324
                                      =======  =======  ======= 
Diluted earnings per common share:
  as reported                         $  2.15  $  1.07  $  1.06
                                      =======  =======  =======
  pro forma                           $  2.13  $  1.07  $  1.06
                                      =======  =======  =======
Basic earnings per common share:
  as reported                         $  2.21  $  1.09  $  1.07
                                      =======  =======  =======
  pro forma                           $  2.19  $  1.09  $  1.07
                                      =======  =======  =======
</TABLE>
                              35

10. INDUSTRY SEGMENT INFORMATION
The Company is engaged in developing and marketing products and
services for consumers in the United States and Canada through a
network of centrally managed retail locations. The Company
operates in two business segments: Portrait Studios and Wall
Decor.  In addition, the Company sold its interest in the Fox
joint venture to Kodak on October 2, 1997.  This joint venture 
comprised of Fox Photo, CPI Photo Finish and Proex was entered
into October 4, 1996. 

The Portrait Studios segment operates a professional portrait
photography business through fixed location studios.  The Wall
Decor segment markets an assortment of custom print
reproductions and related accessories and provides custom framing
services.   

Substantially all of the Company's Portrait Studio business
operates under Sears, Roebuck and Co.("Sears") license
agreements that are terminable by either the Company or Sears
upon 90 days notice.  Except in connection with store closings,
Sears has 
<PAGE>


never terminated the operations of any of the Company's portrait
studios. The Company's relationship with Sears is long-standing,
and management has no reason to believe that Sears will exercise
its rights under the agreements to materially reduce the scope
of the Company's business with Sears.  

<TABLE>
GEOGRAPHIC FINANCIAL INFORMATION 
(in thousands of dollars)
<CAPTION>
                                     1998      1997      1996
<S>                                <C>       <C>       <C>
NET SALES*:
 United States                     $367,985  $344,379  $444,574
 Canada                              21,525    22,322    22,460
                                   --------  --------  --------
                                   $389,510  $366,701  $467,034
                                   ========  ========  ========
LONG-LIVED ASSETS:
 United States                     $117,241  $129,211  $175,940
 Canada                               3,781     5,144     7,095
                                   --------  --------  --------
                                   $121,022  $134,355  $183,035
                                   ========  ========  ========
<FN>
* Net sales are attributed to countries based on location.
</FN>
</TABLE>

                              36






















<PAGE>


<TABLE>
SELECTED INDUSTRY SEGMENT INFORMATION 
(in thousands of dollars)
<CAPTION>
                                     1998      1997      1996
<S>                                <C>       <C>       <C>      
NET SALES
 Portrait Studio                   $325,547  $303,666  $289,840 
 Photofinishing                           -         -   114,518 
 Wall Decor                          63,963    63,035    62,676 
                                   --------- --------- ---------
                                   $389,510  $366,701  $467,034 
                                   ========= ========= =========
OPERATING EARNINGS        
 Portrait Studio                   $ 44,276  $ 44,597  $ 35,656 
 Photofinishing                           -         -        82 
 Wall Decor                           1,002      (964)    3,252 
                                   --------- --------- ---------
                                   $ 45,278  $ 43,633  $ 38,990 
                                   ========= ========= =========
SEGMENT ASSETS
 Portrait Studio                   $ 99,868  $107,770  $115,591 
 Photofinishing                           -         -         - 
 Wall Decor                          37,505    42,589    42,557 
 Corporate cash and marketable sec.  74,552    13,360    20,867 
 Corporate other                     22,768    65,042    19,600 
 Investment in Fox Joint Venture          -         -    48,105 
                                   --------- --------- ---------
                                   $234,693  $228,761  $246,720 
                                   ========= ========= =========
DEPRECIATION AND AMORTIZATION
 Portrait Studio                   $ 21,923  $ 22,048  $ 21,081 
 Photofinishing                           -         -     9,494 
 Wall Decor                           4,798     4,447     4,181 
 Corporate                            3,029     3,483     3,190 
                                   --------- --------- ---------
                                   $ 29,750  $ 29,978  $ 37,946 
                                   ========= ========= =========
CAPITAL EXPENDITURES
 Portrait Studio                   $ 13,231  $ 13,939  $ 17,820
 Photofinishing                           -         -     9,098 
 Wall Decor                           1,105     5,717     9,085 
 Corporate                            1,158     2,676     1,050 
 Disposals                             (503)     (583)   (2,325)
                                   --------- --------- ---------

                                   $ 14,991  $ 21,749  $ 34,728 
                                   ========= ========= =========
</TABLE>


                              37
<PAGE>


11. STOCK REPURCHASE PLAN
The Company's Board of Directors has authorized the Company to
purchase up to 4,500,000 shares of its outstanding common stock
through purchases at management's discretion from time to time
at acceptable market prices.  Acquired shares are held as
treasury stock and will be available for general corporate
purposes.  As of February 6, 1999, the Company had purchased
3,615,046 shares of stock for $81.1 million at an average stock
price of $22.42.

On November 12, 1996, the Company announced the completion of a
"Dutch Auction" tender offer.  The Company, as authorized by the
Board of Directors, purchased 2,250,000 shares of the Company's
common stock at $19.00 per share.  The total cost incurred was
$43.6 million.  The Company used the proceeds from the sale of
Fox's common stock to finance the tender offer.

On January 7, 1998, the Company, as authorized by the Board of
Directors, completed a second "Dutch Auction" tender offer by
purchasing 1,999,215 shares of the Company's common stock at
$23.00 per share for $46.5 million.  The Company used the
proceeds from: the $10.0 million two-year Noncompete Agreement;
the repayment of a $4.0 million note held by the Company from
the joint venture; and other working capital and cash from
operations to finance the tender offer.

12. SHAREHOLDER RIGHTS PLAN
The Board of Directors of the Company established a Shareholders
Rights Plan ("Rights Plan") through the declaration of a
dividend distribution of one preferred stock purchase right for
each outstanding share of common stock.  The Rights Plan entitles
holders of common stock to purchase one one-hundredth of a share
of Series A Participating Preferred Stock in the Company, or an
acquirer of the Company, in the event of certain non-negotiated
efforts, as defined in the Rights Plan, to gain control of the
Company. The rights issued expire on May 11, 1999, unless
redeemed earlier.  In addition, the rights will be exercisable
if any person or group (other than certain entities affiliated
with the Company) becomes the beneficial owner of 15% or more of
the Company's common stock.  On August 3, 1995, the Board of
Directors adopted an amendment to the Rights Plan to clarify
that no person would be deemed an "Acquiring Person" as defined
in the Rights Plan if that person acquired beneficial ownership
of 15% or more of the Company's stock solely as a result of the
Company's repurchase of stock, provided that the person did not
subsequently acquire additional shares.

                              38




<PAGE>


13. FAIR VALUE OF FINANCIAL INSTRUMENTS
Fair value estimates are made at a specific point in time, based
on relevant market information and information about the
financial instrument.  These estimates are subjective in nature
and involve uncertainties and matters of significant judgement 
and, therefore, cannot be determined with precision.  Changes in
assumptions could significantly affect the estimates. 

CASH AND CASH EQUIVALENTS, RECEIVABLES, ACCOUNTS PAYABLE AND
ACCRUED EXPENSES
The carrying amounts approximate fair value at February 6, 1999
and February 7, 1998 due to the short maturity of these
financial instruments.

SHORT-TERM BORROWINGS AND LONG-TERM DEBT
The fair value of the Company's debt is estimated based on
quoted market prices for similar debt issues with the same
remaining maturities. On February 6, 1999, the carrying value and
estimated fair market value of the Company's debt was $59.6
million and $64.3 million, respectively. On February 7, 1998, the
carrying value and estimated fair market value of the Company's
debt was $59.5 million and $63.0 million, respectively.

14. CONTINGENCIES
The Company is a defendant in various lawsuits arising in the
course of business. It is the opinion of management
that the ultimate liability, if any, resulting from the 
resolution of such lawsuits will not have a material effect on
the consolidated financial position or the results of 
operations of the Company.

                              39




















<PAGE>


INDEPENDENT AUDITORS' REPORT
- ----------------------------

TO THE BOARD OF DIRECTORS AND STOCKHOLDERS 
CPI CORP.:

We have audited the accompanying consolidated balance sheets of
CPI Corp. and subsidiaries as of February 6, 1999 and February
7, 1998, and the related consolidated statements of earnings,
changes in stockholders' equity and cash flows for each of the
fiscal years in the three-year period ended February 6, 1999.
These consolidated financial statements are the responsibility
of the Company's management.  Our responsibility is to express an
opinion on these consolidated financial statements based on our
audits.

We conducted our audits in accordance with generally accepted
auditing standards.  Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement.  An
audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An
audit also includes assessing the accounting principles used
and significant estimates made by management, as well as
evaluating the overall financial statement presentation.  We
believe that our audits provide a reasonable basis for our
opinion.

In our opinion, the consolidated financial statements referred
to above present fairly, in all material respects, the
financial position of CPI Corp. and subsidiaries at February 9,
1999 and February 7, 1998, and the results of their operations
and their cash flows for each of the fiscal years in the
three-year period ended February 6, 1999, in conformity with
generally accepted accounting principles.



/s/  KPMG LLP



St. Louis, Missouri
April 8, 1999

                              40






<PAGE>


SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)
- ---------------------------------

The tables presented set forth selected financial data for the
quarters of the Company's fiscal years ended February 6, 1999
and February 7, 1998.  Although this information is unaudited, in
the opinion of the Company, it reflects all adjustments
(consisting only of normal recurring adjustments) necessary for
a fair presentation of the results of operations for such
periods.

The Company's photography business is seasonal, with the largest
sales volume during the third and fourth quarters, the period
preceding and including the Thanksgiving and Christmas seasons.

In October 1997, the Company recorded a $4.2 million loss before
taxes on the sale of its interest in the joint venture formed in
October 1996.  The Company also recorded the repurchase of
1,999,215 shares of common stock for $46.5 million in January 
1998.

Since April 17, 1989, the Company's common stock has been traded
on the New York Stock Exchange under the symbol CPY.  The
adjacent tables also set forth the high and low sales price of
the common stock reported by the New York Stock Exchange during
the Company's last two fiscal years. 


























<PAGE>


<TABLE>
SELECTED QUARTERLY FINANCIAL DATA (UNAUDITED)
<CAPTION>
                                       Quarter Ended:           
                           in thousands of dollars except share 
                                  and per share amounts
                           May 2,   July 25   Nov. 14,   Feb. 6,
                            1998     1998       1998      1999  
                          (12 wks)  (12 wks)  (16 wks)  (12 wks)
                         ---------------------------------------
<S>                       <C>       <C>       <C>       <C>
Fiscal Year 1998
Net sales                 $ 73,354  $ 70,997  $124,005  $121,155
Earnings (loss)       
 before income taxes          (778)    2,134     9,309    23,095
 Net earnings (loss)          (506)    1,387     6,051    15,012
- ----------------------------------------------------------------
Earnings (loss) per
 common share-diluted     $  (0.05) $   0.13  $   0.59  $   1.48
Earnings (loss) per
 common share-basic          (0.05)     0.14      0.61      1.53
- ----------------------------------------------------------------
Weighted average number
 of common and common
 equivalent shares-
 diluted                     9,914    10,323    10,200    10,120
Weighted average number
 of common and common
 equivalent shares-
 basic                       9,914    10,015     9,961     9,841
- ----------------------------------------------------------------
Dividends                 $   0.14  $   0.14  $   0.14  $   0.14
- ----------------------------------------------------------------
Stock Price and Volume
 High                     $  27.44  $  22.38  $  25.75  $  27.44
 Low                      $  23.18  $  22.75  $  18.12  $  20.44
 Volume (in thousands
  of shares)                 1,599       827     1,155     1,107


</TABLE>











<PAGE>


<TABLE>
SELECTED QUARTERLY FINANCIAL DATA  (UNAUDITED)
<CAPTION>
                                       Quarter Ended:
                           in thousands of dollars except share 
                                 and per share amounts
                          Apr. 26,  July 19,  Nov. 8,    Feb. 7,
                            1997     1997       1997      1998  
                          (12 wks)  (12 wks)  (16 wks)  (13 wks)
                         ---------------------------------------
<S>                       <C>       <C>       <C>       <C>
Fiscal Year 1997
Net sales                 $ 70,174  $ 68,494  $108,156  $119,877
Earnings (loss) 
 before income taxes        (3,827)    2,198      (433)   22,960
 Net earnings (loss)        (2,411)    1,385      (725)   14,465
- ----------------------------------------------------------------
Earnings (loss) per
 common share-diluted     $  (0.20) $   0.12  $  (0.06) $   1.26
Earnings (loss) per
 common share-basic          (0.21)     0.12     (0.06)     1.29
- ----------------------------------------------------------------
Weighted average number
 of common and common
 equivalent shares-
 diluted                    11,835    11,921    12,205    11,448
Weighted average number
 of common and common
 equivalent shares-
 basic                      11,726    11,762    11,871    11,194
- ----------------------------------------------------------------
Dividends                 $   0.14  $   0.14  $   0.14  $   0.14
- ----------------------------------------------------------------
Stock Price and Volume
 High                     $  19.50  $  22.13  $  28.00  $  25.19
 Low                      $  15.88  $  16.00  $  19.50  $  17.25
 Volume (in thousands
  of shares)                 1,378     1,463     3,063     3,124


</TABLE>

                              41









<PAGE>


<TABLE>
FINANCIAL HIGHLIGHTS
- --------------------
<CAPTION>
                              1998      1997     1996     1995
<S>                         <C>       <C>      <C>      <C>     
PER SHARE
  Earnings-diluted          $  2.15   $  1.07  $  1.06  $  1.26
  Earnings-basic               2.21      1.09     1.07     1.27
  Avg. shares outstanding 
   (millions/shares)-diluted  10.2      11.8     13.5     14.0
  Avg. shares outstanding 
   (millions/shares)-basic     9.9      11.6     13.4     13.9 
  Dividends                    0.56      0.56     0.56     0.56 
  Prices: high                27.44     28.00    21.13    22.13 
          low                 18.12     15.88    13.88    14.25 
  P/E range: high             12.76     26.17    19.93    21.70 
             low               8.43     14.84    13.09    13.97 
  Dividend yield               2.46%     2.55%    3.20%    3.08%
- ----------------------------------------------------------------
INCOME DATA (in millions)
  Net sales                 $389.5    $366.7   $467.0   $526.7  
  Income from operations      29.4      28.2     20.4     31.7  
  Net interest and other          
   income (expense)            4.3       0.2     (3.3)    (4.1) 
  Gain (loss) on sale of 
   interest in Photo-
   finishing segment             -      (4.2)     6.2        -  
  Interest in joint venture      -      (3.3)    (0.5)       -  
  Income taxes                11.8       8.2      8.4     10.0  
  Accounting change              -         -        -        -  
  Net earnings from 
   continuing operations      21.9      12.7     14.4     17.6  
- ----------------------------------------------------------------
BALANCE SHEET (in millions):
  Current assets            $113.7    $ 94.4   $ 63.7   $ 72.8  
  Cash and equivalents        76.0      15.3     21.9      8.3  
  Net fixed assets           111.1     124.7    130.8    167.9  
  Total assets               234.7     228.8    246.7    300.5  
  Employed assets            158.7     213.5    224.8    292.2  
  Current liabilities         35.8      47.4     50.8     64.0  
  Long-term debt              59.6      59.5     44.9     54.8  
  Stockholders' equity       116.5     102.1    139.5    174.2  
  Employed equity             40.5      86.8    117.6    165.9  
</TABLE>







<PAGE>


<TABLE>

FINANCIAL HIGHLIGHTS (continued)
- --------------------
<CAPTION>

                              1998      1997     1996     1995
<S>                         <C>       <C>      <C>      <C>     
CASH FLOW DATA (in millions)
  From operations           $ 39.0    $ 46.8   $ 53.8   $ 53.7  
  From (used for) 
   investments                28.9      (7.7)    17.4    (43.7) 
  From (used for) financing   (6.9)    (45.4)   (57.7)   (11.1) 
  Effect of exchange rate 
   changes                    (0.3)     (0.2)     0.1      0.2  
  Change in cash and cash 
   equivalents                60.7      (6.6)    13.6     (0.9) 
  Capital expenditures
   (excluding acquisitions)   15.0      21.7     34.7     48.8  
  Acquisitions                   -        -        -        -   
- ----------------------------------------------------------------
RATIO ANALYSIS
  Net margin (1)               5.6       3.5      3.1      3.4  
  Asset turnover (2)*          1.70x     1.49x    1.55x    1.75x
  Return on assets (3)*        9.57%     5.17%    4.78%    5.88%
  Financial leverage (4)*      2.24x     1.77x    1.73x    1.81x
  Return on equity (5)*       21.44%     9.15%    8.25%   10.64%
  Retention rate (6)           0.746     0.482    0.480    0.459
  Implied growth rate (7)     16.00%     4.41%    3.96%    4.88%

<FN>
*    Beginning fiscal year

(1)  Net margin: Net earnings/net sales
(2)  Asset turnover: Net sales/total assets (beginning)
(3)  Return on assets: Net margin x asset turnover
(4)  Financial leverage: Total assets (beginning)/stockholders'
     equity (beginning)
(5)  Return on equity: Return on assets x financial leverage
(6)  Retention rate: Net earnings less dividends on common 
     stock/net earnings
(7)  Implied growth rate: Return on equity x retention rate

</FN>
</TABLE>







<PAGE>


<TABLE>
FINANCIAL HIGHLIGHTS (continued)
- --------------------
<CAPTION>
                                        1994     1993     1992
<S>                                   <C>      <C>      <C>     
PER SHARE
  Earnings-diluted                    $  1.18  $  1.03  $  1.69 
  Earnings-basic                         1.18     1.03     1.69 
  Avg. shares outstanding 
   (millions/shares)-diluted             14.1     14.7     14.7 
  Avg. shares outstanding 
   (millions/shares)-basic               14.1     14.6     14.6 
  Dividends                              0.56     0.56     0.56 
  Prices: high                          21.88    20.75    26.38 
          low                           13.88    13.88    15.00 
  P/E range: high                       20.83    23.06    17.13 
             low                        13.21    15.42     9.74 
  Dividend yield                         3.13%    3.23%    2.71%
- ----------------------------------------------------------------
INCOME DATA (in millions) 
  Net sales                           $517.5   $460.0   $433.8  
  Income from operations                30.3     22.0     38.5  
  Net interest and other income 
   (expense)                            (3.9)    (0.3)     1.6  
  Gain (loss) on sale of 
   interest in Photo-
   finishing segment                       -        -        -  
  Interest in joint venture                -        -        -  
  Income taxes                           9.8      8.7     15.3  
  Accounting change                        -      2.1        -  
  Net earnings from 
   continuing operations                16.6     15.1     24.8  
- ----------------------------------------------------------------
BALANCE SHEET (in millions)
  Current assets                      $ 82.0   $127.8   $ 73.2  
  Cash and equivalents                   9.2     36.1     21.0  
  Net fixed assets                     159.1    114.3     97.6  
  Total assets                         300.5    305.8    237.8  
  Employed assets                      291.3    269.7    216.8  
  Current liabilities                   69.8     65.2     56.8  
  Long-term debt                        59.7     59.8      0.3  
  Stockholders' equity                 166.0    175.5    171.9  
  Employed equity                      156.8    139.4    151.0  
</TABLE>







<PAGE>


<TABLE>

FINANCIAL HIGHLIGHTS (continued)
- --------------------
<CAPTION>

                                        1994     1993     1992
<S>                                   <C>      <C>      <C>     
CASH FLOW DATA (in millions)
  From operations                     $ 40.4   $ 38.2   $ 36.9  
  From (used for) 
   investments                         (51.7)   (73.9)   (34.4) 
  From (used for) financing            (15.3)    51.6    (10.2) 
  Effect of exchange rate 
   changes                              (0.3)    (0.8)    (1.3) 
  Change in cash and cash 
   equivalents                         (26.9)    15.1     (9.0) 
  Capital expenditures
    (excluding acquisitions)            75.1     28.9     12.0  
  Acquisitions                            -      14.7     23.9  
- ----------------------------------------------------------------
RATIO ANALYSIS
  Net margin (1)                         3.2      3.3      5.7  
  Asset turnover (2)*                    1.69x    1.93x    1.82x
  Return on assets (3)*                  5.44%    6.36%   10.39%
  Financial leverage (4)*                1.74x    1.38x    1.49x
  Return on equity (5)*                  9.47%    8.78%   15.47%
  Retention rate (6)                     0.465    0.381    0.637
  Implied growth rate (7)                4.40%    3.35%    9.86%

<FN>
*    Beginning fiscal year

(1)  Net margin: Net earnings/net sales
(2)  Asset turnover: Net sales/total assets (beginning)
(3)  Return on assets: Net margin x asset turnover
(4)  Financial leverage: Total assets (beginning)/stockholders'
     equity (beginning)
(5)  Return on equity: Return on assets x financial leverage
(6)  Retention rate: Net earnings less dividends on common 
     stock/net earnings
(7)  Implied growth rate: Return on equity x retention rate

</FN>
</TABLE>







<PAGE>


<TABLE>
FINANCIAL HIGHLIGHTS (continued)
- --------------------
<CAPTION>
                                        1991     1990     1989
<S>                                   <C>      <C>      <C>     
PER SHARE
  Earnings-diluted                    $  1.97  $  2.28  $  2.15 
  Earnings-basic                         1.97     2.29     2.17 
  Avg. shares outstanding 
   (millions/shares)-diluted            15.1     15.4     15.7 
  Avg. shares outstanding 
    (millions/shares)-basic             15.1     15.3     15.6 
  Dividends                              0.56     0.50     0.42 
  Prices: high                          34.75    32.88    33.88 
          low                           21.88    24.25    21.00 
  P/E range: high                       19.31    15.01    18.51 
             low                        12.15    11.07    11.48 
  Dividend yield                         1.98%    1.75%    1.53%
- ----------------------------------------------------------------
INCOME DATA (in millions)
  Net sales                           $400.4   $360.7   $336.9  
  Income from operations                43.4     49.3     47.3  
  Net interest and other 
   income (expense)                      4.0      6.4      5.5  
  Gain (loss) on sale of 
   interest in Photo-
   finishing segment                       -        -        -  
  Interest in joint venture                -        -        -  
  Income taxes                          17.7     20.7     19.0  
  Accounting change                        -        -        -  
  Net earnings from 
   continuing operations                29.7     35.0     33.8  
- ----------------------------------------------------------------
BALANCE SHEET (in millions)
  Current assets                      $ 83.6   $130.2   $106.4  
  Cash and equivalents                  30.0     84.5     68.7  
  Net fixed assets                      97.7     80.7     81.4  
  Total assets                         238.9    218.7    196.5  
  Employed assets                      208.9    134.2    127.8  
  Current liabilities                   67.0     51.4     47.8  
  Long-term debt                         0.6      0.5      0.3  
  Stockholders' equity                 160.3    151.7    133.1  
  Employed equity                      130.3     67.3     64.4  
</TABLE>







<PAGE>


<TABLE>

FINANCIAL HIGHLIGHTS (continued)
- --------------------
<CAPTION>

                                        1991     1990     1989
<S>                                   <C>      <C>      <C>     
CASH FLOW DATA (in millions)
  From operations                     $ 51.6   $ 50.0   $ 53.3  
  From (used for) 
   investments                         (87.2)   (19.2)   (15.0) 
  From (used for) financing            (18.7)   (15.3)   (32.1) 
  Effect of exchange rate 
   changes                              (0.2)     0.3        -  
  Change in cash and cash 
   equivalents                         (54.5)    15.8      6.2  
  Capital expenditures
    (excluding acquisitions)            19.8     15.1     18.5  
  Acquisitions                          70.2      1.2      0.8  
- ----------------------------------------------------------------
RATIO ANALYSIS 
  Net margin (1)                         7.4      9.7     10.0  
  Asset turnover (2)*                    1.83x    1.84x    1.71x
  Return on assets (3)*                 13.59%   17.83%   17.17%
  Financial leverage (4)*                1.44x    1.48x    1.44x
  Return on equity (5)*                 19.57%   26.39%   24.72%
  Retention rate (6)                     0.689    0.773    0.771
  Implied growth rate (7)               13.48%   20.40%   19.06%

<FN>
*    Beginning fiscal year

(1)  Net margin: Net earnings/net sales
(2)  Asset turnover: Net sales/total assets (beginning)
(3)  Return on assets: Net margin x asset turnover
(4)  Financial leverage: Total assets (beginning)/stockholders'
     equity (beginning)
(5)  Return on equity: Return on assets x financial leverage
(6)  Retention rate: Net earnings less dividends on common 
     stock/net earnings
(7)  Implied growth rate: Return on equity x retention rate

</FN>
</TABLE>







<PAGE>


<TABLE>
FINANCIAL HIGHLIGHTS (continued)
- --------------------
<CAPTION>
                                            1988
<S>                                       <C>
PER SHARE 
  Earnings-diluted                        $  1.95
  Earnings-basic                             1.96
  Avg. shares outstanding 
   (millions/shares)-diluted                16.7
  Avg. shares outstanding 
   (millions/shares)-basic                  16.6
  Dividends                                  0.25
  Prices: high                              22.25
          low                               17.25
  P/E range: high                           12.29
             low                             9.53
  Dividend yield                             1.27%
- ----------------------------------------------------
INCOME DATA (in millions)
  Net sales                               $310.5
  Income from operations                    48.1
  Net interest and other 
   income (expense)                          5.7
  Gain (loss) on sale of 
   interest in Photo-
   finishing segment                           - 
  Interest in joint venture                    - 
  Income taxes                              21.2 
  Accounting change                            -
  Net earnings from 
   continuing operations                    32.6
- ----------------------------------------------------
BALANCE SHEET (in millions)
  Current assets                          $104.5
  Cash and equivalents                      62.5
  Net fixed assets                          78.0
  Total assets                             197.0
  Employed assets                          134.5
  Current liabilities                       47.3
  Long-term debt                             0.5
  Stockholders' equity                     136.6
  Employed equity                           74.1
</TABLE>







<PAGE>


<TABLE>

FINANCIAL HIGHLIGHTS (continued)
- --------------------
<CAPTION>

                                            1988
<S>                                       <C>
CASH FLOW DATA (in millions)
  From operations                        $ 42.5
  From (used for) 
   investments                            (23.7)
  From (used for) financing                (9.7)
  Effect of exchange rate 
   changes                                  0.4
  Change in cash and cash 
   equivalents                              9.5
  Capital expenditures
    (excluding acquisitions)               12.1
  Acquisitions                             11.0
- ----------------------------------------------------
RATIO ANALYSIS 
  Net margin (1)                           10.5 
  Asset turnover (2)*                       1.84x 
  Return on assets (3)*                    19.30%
  Financial leverage (4)*                   1.44x
  Return on equity (5)*                    27.79%
  Retention rate (6)                        0.863
  Implied growth rate (7)                  23.99%

<FN>
*    Beginning fiscal year

(1)  Net margin: Net earnings/net sales
(2)  Asset turnover: Net sales/total assets (beginning)
(3)  Return on assets: Net margin x asset turnover
(4)  Financial leverage: Total assets (beginning)/stockholders'
     equity (beginning)
(5)  Return on equity: Return on assets x financial leverage
(6)  Retention rate: Net earnings less dividends on common 
     stock/net earnings
(7)  Implied growth rate: Return on equity x retention rate

</FN>
</TABLE>

                              42





<PAGE>


DIRECTORS AND OFFICERS
- ----------------------
Milford Bohm*
  Retired founder and Chairman Emeritus, CPI Corp.

Alyn V. Essman
  Chairman of the Board and Chief Executive Officer, CPI Corp.

Russell Isaak
  President, CPI Corp.

Mary Ann Krey*
  Chief Executive Officer, Krey Distributing Co.

Lee Liberman
  Chairman Emeritus, Laclede Gas Company

Patrick J. Morris
  Senior Executive Vice President, CPI Corp.

Nicholas L. Reding
  Retired Vice Chairman, Monsanto Company

Martin Sneider
  Adjunct Professor of Retailing, Washington University

Robert L. Virgil*
  Principal, Edward Jones


* Member of the Audit Committee of the Board of Directors





















<PAGE>


DIRECTORS AND OFFICERS (continued)
- ----------------------

Chairman, Chief Executive Officer 
  Alyn V. Essman

President
  Russell Isaak

Senior Executive Vice President
  Patrick J. Morris

Secretary and General Counsel
  Jane E. Nelson

Corporate Officers
  Barry Arthur      -Executive Vice President, Finance-Chief 
                     Financial Officer
  Edmund J. Chase   -Executive Vice President, Strategic
                     Development
  William F. Cronin -Executive Vice President, Marketing
  Fran Scheper      -Executive Vice President, Human Resources
  Richard Tarpley   -Executive Vice President, Manufacturing

Division Presidents
  Theodore R. Upland III -Prints Plus
  Patrick J. Morris      -Sears Portrait Studios and Canadian
                          Operations

                              43






















<PAGE>


INVESTOR INFORMATION
- --------------------

MOST RECENT RESEARCH REPORTS
  FAC Equities, December 23, 1998
  Value Line, February 26, 1999

STOCK TRANSFER, REGISTRAR, DIVIDEND REINVESTMENT AND RIGHTS 
AGENT
  Harris Trust & Savings Bank, 111 West Monroe, P. O. Box 755,
  Chicago, IL 60690-0755, (800) 441-9673

10-K REPORT
  Single copies of the Company's Form 10-K, filed with the
  Securities and Exchange Commission, are available at no charge
  to shareholders upon written request. The Form 10-K is also
  available on the Internet at www.sec.gov\cgi-bin\srch-edgar.

ANNUAL MEETING/CORPORATE HEADQUARTERS
  The annual meeting of stockholders will convene at 10:00 a.m.,
  Thursday,  June 22, 1999 at the Corporate Headquarters, 1706
  Washington Avenue, St. Louis, MO 63103-1717.

INDEPENDENT AUDITORS
  KPMG LLP, St. Louis, MO 

AUTOMATIC DIVIDEND REINVESTMENT
  The automatic dividend reinvestment plan is a convenient way
  for stockholders to increase their investment in the Company,
  with all brokerage commissions and service charges paid by CPI
  Corp. Cash contributions in the amount of $10 to $10,000 per
  quarter can also be made toward the purchase of additional
  shares. For a plan description, enrollment card or other
  information, write or call the Shareholder Service Department
  at CPI Corporate Headquarters.

AT THE COMPANY
Alyn V. Essman
  Chairman
  CPI Corp., 1706 Washington Avenue, St. Louis, MO 63103-1717
  (314) 231-1575, Extension 3240

AT THE FINANCIAL RELATIONS BOARD, INC.
  John Hancock Center, 875 N. Michigan Avenue, Chicago, IL 60611
    George Zagoudis
      Partner and Account Division Manager
      Direct line: (312) 640-6663
    Tracy Gutwillig
      Market Intelligence Executive
      Direct line: (312) 640-6777


<PAGE>


INVESTOR INFORMATION (continued)
- --------------------

FOR INFORMATION ON THE INTERNET
CPI Corp.: http://www.cpicorp.com
CPI Human Resources: http://www.cpicorp.com/jobs
Sears Portrait Studio: http://www.searsportrait.com
George Zagoudis at the Financial Relations Board, Inc.:
  [email protected]

                              44









































<PAGE>


NOTICE TO SHAREHOLDERS
- ----------------------

Beginning with the first quarter of Fiscal Year 1996, we have
not published a formal quarterly earnings report, thereby saving
your Company tens of thousands of dollars.  Instead, we offer the
option of three formats with which you can receive quarterly
earnings information on a more timely basis than with the
previous reports.

The scheduled release dates are:  1st quarter-June 2, 1999; 2nd
quarter-August 24, 1999; 3rd quarter-December 14, 1999.

Your options - on an ongoing basis as long as you remain a
shareholder - are:

1.  You can access the news release on the Internet via the CPI
    Corp. home page address:  http://www.cpicorp.com
2.  We can automatically E-Mail to you following the media 
    release.
3.  We can mail you a printed copy of the quarterly news release
    within 7 working days after its release to the news media.

Please indicate your choice of formats 2 or 3 by completing the
information in the appropriate spaces below:


                       E-Mail Transmission
Name __________________________________________________________
E-Mail Address ________________________________________________


                  Printed Copy of News Release
Name __________________________________________________________
Address  ___________________City ________ State _____ Zip _____


                      Please mail this form to:
                 CPI Corp., Shareholder Relations, 
           1706 Washington Ave., St. Louis, MO   63103-1717












<PAGE>


(On the inside back cover of the Annual Report to Shareholders)

(Pictures:  on this page are two pictures horizontally placed. 
The title centered over both pictures is captioned: "Visit us on
the Internet."  On the left is a picture of the internet home
page for Sears Portrait Studio captioned:  
"www.sears-portrait.com".  On the right is a picture of the
internet home page for CPI Corp. captioned:  "www.cpicorp.com".)












(Back cover of the Annual Report to Shareholders)

(Centered vertically and horizontally is the following:)

                            CPI corp.
                      www.sears-portrait.com
                         www.cpicorp.com

(Centered at the bottom of the page is the following:)

CPI corp.  1706 Washington Avenue, St. Louis, Missouri 63103 .. 
314.231.1575





















                                                   EXHIBIT (21)
<TABLE>

        SUBSIDIARIES OF THE REGISTRANT AS OF APRIL 8, 1999

<CAPTION>
                                   STATE/PROVINCE    COUNTRY
                                   -------------- -------------
<S>                                   <C>         <C>
CPI Corp.                             Delaware    United States

 Consumer Programs Holding, Inc.      Delaware    United States

   Consumer Programs, Incorporated    Missouri    United States
     d/b/a Sears Portrait Studios
       CPI Images L.L.C.              Missouri    United States
         d/b/a Sears Portrait Studios
         d/b/a Mainstreet Portraits

       CPI Management Services L.L.C. Missouri    United States

       CPI Properties L.L.C.          Missouri    United States

       myportraits.com, Inc.          Missouri    United States

       Consumer Programs Partner,Inc. Delaware    United States

       CPI Research and Development, 
        Inc.                          Delaware    United States

   CPI Prints Plus, Inc.              Delaware    United States

       Ridgedale Prints Plus, Inc.    Minnesota   United States
         d/b/a Prints Plus

           Prints Plus, Inc.          California  United States
             d/b/a Prints Plus
             d/b/a Prints & Posters

 CPI Technology Corp.                 Missouri    United States

 CPI Corp. Canada                     Ontario     Canada       
    d/b/a Sears Portrait Studios

</TABLE>
                               35


                                                 EXHIBIT (23)



                   INDEPENDENT AUDITORS' CONSENT



The Board of Directors and Stockholders
CPI Corp.:


     We consent to incorporation by reference in the
registration statements Nos. 33-50082 and 002-86403 on Forms S-8
of CPI Corp. of our reports dated April 8, 1999, relating to the
consolidated balance sheets of CPI Corp. and subsidiaries as of
February 6, 1999 and February 7, 1998 and the related
consolidated statements of earnings, changes in stockholders'
equity and cash flows for each of the fiscal years in the
three-year period ended February 6, 1999, and the related
schedule, which reports appear in the 1998 annual report on Form
10-K of CPI Corp.






/s/ KPMG LLP
- -------------------------
    KPMG LLP





St. Louis, Missouri
April 8, 1999








                               36


<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          FEB-06-1999
<PERIOD-END>                               FEB-06-1999
<CASH>                                           1,158
<SECURITIES>                                    74,842
<RECEIVABLES>                                   10,676
<ALLOWANCES>                                       302
<INVENTORY>                                     19,071
<CURRENT-ASSETS>                               113,671
<PP&E>                                         254,610
<DEPRECIATION>                                 143,462
<TOTAL-ASSETS>                                 234,693
<CURRENT-LIABILITIES>                           35,776
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         7,092
<OTHER-SE>                                     109,424
<TOTAL-LIABILITY-AND-EQUITY>                   234,693
<SALES>                                        389,510
<TOTAL-REVENUES>                               389,510
<CGS>                                           56,399
<TOTAL-COSTS>                                  360,150
<OTHER-EXPENSES>                                     0
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