CPI CORP
8-K, 1999-10-07
PERSONAL SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

                              --------------------

                                    FORM 8-K

                                 CURRENT REPORT
                     PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                               -------------------

Date of report (Date of earliest event reported)  October 7, 1999

                                    CPI CORP.
             (Exact Name of the Registrant as Specified in Charter)

         Delaware                    001-10204                    431256674
(State or Other Jurisdiction        (Commission                 (IRS Employer
     of Incorporation)              File Number)             Identification No.)

1706 Washington Avenue, St. Louis, Missouri                             63103
 (Address of Principal Executive Offices)                             (Zip Code)

Registrants telephone number, including area code  (314) 231-1575

                                 Not Applicable
          (Former Name or Former Address, if Changed Since Last Report)
<PAGE>

Item 5. Other Events.

(a)  Results of Operations.

     In connection with American  Securities  Capital  Partners,  L.P.  ("ASCP")
arranging  financing  for its  acquisition  of CPI  Corp.("CPI")  pursuant to an
Agreement  and Plan of Merger dated as of June 15, 1999,  CPI has provided  ASCP
with current financial information, including the following:

     o CPI's  comparable  sales  for the U.S.  Portrait  Studio  segment  of its
business  for the first eight weeks of the 16-week  third  fiscal  quarter  were
$41.1  million for 1999 and $41.6  million 1998.  CPI's  budgeted  sales for the
first eight weeks of the 16-week third fiscal quarter of 1999 was $43.5 million.
Neither reported sales nor budgeted sales reflect deferral of revenue  generated
by CPI's Smile Savers Plan, a customer  loyalty program by which customers pay a
single enrollment fee for unlimited  sittings over a two year period rather than
paying a sitting or session fee for each studio visit.

     o CPI's  third  quarter  sales for its U.S.  Portrait  Studio  segment is a
preliminary, unaudited number. Management attributes the third quarter shortfall
in sales primarily to slower than expected  revenue growth from the Smile Savers
Program and the effects of one week of Hurricane Floyd.

     o  CPI  believes  its  business  is  subject  to   short-term   periods  of
under-performance,   which  are   usually   balanced   by  similar   periods  of
over-performance. However, there can be no assurances that such over-performance
will occur.

(b)  Projections

     In connection with ASCP arranging financing for its acquisition of CPI, CPI
has provided  ASCP with the  following  current  projections  which update those
contained in its Proxy Statement dated September 27, 1999:

                                                  Fiscal Year Ending February
                                                          (In millions)
                                                  ----------------------------
                                                  2000P      2001P      2002P
                                                  -----      -----      -----
Consolidated Sales...........................     $407.1     $438.0     $469.0
Consolidated EBITDA..........................      $59.4      $69.3      $79.4
Consolidated EBIT............................      $27.0      $34.7      $44.0
Consolidated Capital Expenditures............      $28.4      $20.0      $28.4
<PAGE>

                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.



                                             CPI CORP.

Date: October 7, 1999                        By:/s/Alyn V. Essman
                                                --------------------------------
                                                Name:Alyn V. Essman
                                                Title:   Chief Executive Officer



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