CPI CORP
8-K, 1999-08-04
PERSONAL SERVICES
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               SECURITIES AND EXCHANGE COMMISSION

                     WASHINGTON, D.C. 20549

                            FORM 8-K

                         CURRENT REPORT


             Pursuant to Section 13 or 15(d) of the
                Securities Exchange Act of 1934



Date of Report (Date of earliest event reported) June 11, 1999




                           CPI CORP.
______________________________________________________________
  (exact name of registrant as specified in its charter)




    Delaware                  0-11227              43-1256674
_______________________________________________________________
(State or other jurisdiction (Commission file   (IRS Employer
 of incorporation)             Number)      Identification No.)



1706 Washington Avenue, St. Louis, Missouri        63103-1790
_______________________________________________________________
(Address of principal executive offices)            (Zip code)


Registrants' telephone number including area code (314)231-1575
_______________________________________________________________


_______________________________________________________________
(Former name or former address, if changes since last report.)








<PAGE>


ITEM 5.  OTHER EVENTS

         On June 11, 1999, CPI Corp. entered into agreements to
amend its license agreements between its subsidiary Consumer
Programs Incorporated and Sears, Roebuck and Co. (for in-store
and off mall studios) and Sears, Roebuck De Puerto Rico, Inc.
(for studios located in Puerto Rico) (collectively, the "First
Amendments").  These First Amendments, which are contingent
upon the closing of the sale of CPI Corp. to affiliates of
American Securities Capital Partners, L.P., on or before
December 31, 1999, extend the terms of the license agreements
to ten (10) years beginning January 1, 1999 and ending at the
close of business December 31, 2008.

         In addition, these First Amendments also include a
covenant by the Company not to compete in the portrait
photography business in the United States, Canada or Puerto
Rico during the term of the license agreements and, if the
relationship between the Company and Sears is terminated with
cause by Sears or without cause by the Company, for two (2)
years thereafater.

ITEM 7.  FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION
         AND EXHIBITS

         Exhibit 10.34  -  First Amendment to License Agreement
                           between Sears, Roebuck and Co. and
                           Consumer Programs, Incorporated

         Exhibit 10.35  -  First Amendment to License Agreement
                           between Sears, Roebuck and Co. (Off
                           Mall) and Consumer Programs,
                           Incorporated

         Exhibit 10.36  -  First Amendment to License Agreement
                           between Sears, Roebuck De Puerto
                           Rico, Inc. and Consumer Programs,
                           Incorporated














<PAGE>


                           SIGNATURE




Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.




                                          CPI CORP.
                                        (Registrant)





                            /s/   Barry Arthur
                                 -----------------------------
                                  Barry Arthur
                                  Authorized Officer and
                                  Principal Financial Officer


Dated:  August 4, 1999

























<PAGE>


                             CPI CORP.
                           EXHIBIT INDEX


Exhibit 10.34  -  First Amendment to License Agreement between
                  Sears, Roebuck and Co. and Consumer Programs,
                  Incorporated

Exhibit 10.35  -  First Amendment to License Agreement between
                  Sears, Roebuck and Co. (Off Mall) and
                  Consumer Programs, Incorporated

Exhibit 10.36  -  First Amendment to License Agreement between
                  Sears, Roebuck De Puerto Rico, Inc. and
                  Consumer Programs, Incorporated




































                                            EXHIBIT 10.34

               FIRST AMENDMENT TO LICENSE AGREEMENT

     THIS FIRST AMENDMENT TO LICENSE AGREEMENT ("First
Amendment"), by and between SEARS, ROEBUCK AND CO., a New York
corporation ("Sears") and CONSUMER PROGRAMS INCORPORATED, a
Missouri corporation, ("Licensee") is made as of this 11th day
of June, 1999.

     WHEREAS, Sears and Licensee are parties to that certain
license agreement, dated as of January 1, 1999 (the "License
Agreement"); and

     WHEREAS, the License Agreement is the latest and current
in a series of agreements under which Sears and Licensee have
enjoyed a long and mutually beneficial relationship; and

     WHEREAS, Sears and Licensee desire to amend the License
Agreement and to strengthen their mutual commitment to continue
their cooperative relationship;

     NOW THEREFORE, in consideration of the mutual covenants
set forth herein, Sears and Licensee hereby agree to amend the
License Agreement as follows:

     1.  Article III of the License Agreement shall be amended
       in its entirety to read as follows:

              The term of this Agreement ("Term") shall be for
              a ten (10) year period beginning on January 1,
              1999, and ending at the close of business on
              December 31, 2008, unless sooner terminated under
              any provisions of this Agreement.

     2.  Article V of the License Agreement shall be amended by
         adding a new Section 5.11 to read as follows:

              5.11  EXCLUSIVE RELATIONSHIP

              Except for the three (3) "Mainstreet Portrait"
              businesses currently owned and operated by
              Licensee's affiliate, Licensee agrees that during
              the term of this Agreement, neither Licensee,
              CPI Corp, nor any of their respective affiliates
              controlling, controlled by, or under common
<PAGE>


              control with Licensee or CPI Corp., shall perform
              or license the services or have any direct or
              indirect, controlling or non-controlling interest
              as a disclosed or beneficial owner, investor,
              partner, director, officer, employee, manager,
              consultant, representative, or agent, or in any
              other capacity, in any business offering or
              selling professional portrait photography studio
              services and related portrait products in the
              United States, Puerto Rico or Canada
              ("Competitive Business"), which is:

              (1)  located in any specialty store, department
                   store, discount store or other similar
                   retail format;

              (2)  located within twenty (20) miles of a
                   Licensed Business licensed under this
                   Agreement or the Off-Premises License
                   Agreement between Licensee and Sears (the
                   "Off-Premises Agreement"); or

              (3)  offered or promoted through the following
                   media:

                   (a) World Wide Web sites available to the
                   public over the Internet;

                   (b) Secured Internet sites or Intranet
                   sites;

                   (c) other interactive media for use in the
                   Licensed Businesses; and

                   (d) in electronic processing, data
                   interchange and other communications done
                   or made in connection with any commercial
                   transaction consummated through the Internet
                   or Intranet.

If, during the term of this Agreement, Sears develops
Competitive Businesses in any territory or country outside of
the United States, Puerto Rico or Canada and Licensee has no
professional portrait businesses located within that country or
territory at the time of this development, Licensee shall no
longer have the right to develop Competitive Businesses in that
country or territory throughout the remainder of the term of
this Agreement in accordance with Section 5.18.  Licensee and
Sears agree to use reasonable efforts to discuss their
respective global strategies with each other as they develop.


<PAGE>


     3.  Section 9.4 shall be deleted in its entirety and the
         following substituted in its place:

         9.4  REPORTS

         If requested by Sears, Licensee shall provide to Sears
         reports of sales and income and Sears commissions paid
         in the manner and form prescribed by Sears, together
         with any other information Sears may require for its
         records or auditing purposes.  If requested by Sears,
         Licensee shall promptly submit its financial report to
         Sears after the close of Licensee's fiscal year.  Such
         report shall be audited by a certified public
         accountant.  Such report shall include, but shall not
         be limited to, Licensee's profit and loss statement
         for such fiscal year and balance sheet at the end of
         such fiscal year, and shall be prepared in accordance
         with generally accepted accounting principles.  If
         Licensee is a publicly held corporation, this
         requirement may be fulfilled by submission of
         Licensee's Annual Report on Form 10-K.  Sears shall
         not disclose any such information that is not
         available to the public to any third parties without
         Licensee's prior consent.

     4.  Section 14.1 of the License Agreement is hereby
         deleted in its entirety.

     5.  Article XIV of the License Agreement shall be amended
         by adding a new Section 14.5 to read as follows:

              14.5  COVENANT NOT TO COMPETE

              Except for the three (3) Mainstreet Portrait
              businesses currently owned and operated by
              Licensee's affiliate, upon:

              (1)  termination of this Agreement by Sears in
                   accordance with its terms and conditions, or

              (2)  termination of this Agreement by Licensee
                   without cause,

              Licensee and its affiliates agree, that for a
              period of two (2) years commencing on the
              effective date of termination, neither Licensee,
              CPI Corp., nor any of their affiliates
              controlling, controlled by or under common
              control with Licensee or CPI Corp., will
              perform or license the services or have any
              direct or indirect interest as a disclosed or
              beneficial owner, employee, investor, partner,
<PAGE>


              director, officer, employee, consultant,
              representative, or agent or in any other capacity
              in any Competitive Business:

                   (a) operating within ten (10) miles of any
                   Licensed Business licensed under this
                   Agreement or the Off-Premises Agreement; or

                   (b) offered or promoted through the
                   following media:

                       (i)   World Wide Web sites available to
                       the public over the Internet;

                       (ii)  Secured Internet sites or Intranet
                       sites;

                       (iii) other interactive media for use in
                       the Licensed Businesses; and

                       (iv)  in electronic processing, data
                       interchange and other communications
                       done or made in connection with any
                       commercial transaction consummated
                       through the Internet or Intranet.

     6.  Sears and Licensee hereby affirms the License
         Agreement as amended by this First Amendment to the
         License Agreement.

     7.  The effectiveness of this Amendment to License
         Agreement is contingent upon the closing of the sale
         of Licensee's parent corporation, CPI Corp., to
         American Securities Capital Partners, L.P. or one of
         its affiliates on or before December 31, 1999.  If the
         closing does not occur on or before this date, this
         Amendment shall be null and void.

IN WITNESS WHEREOF, the parties have executed and delivered
this First Amendment to the License Agreement as if the date
first written above.

SEARS, ROEBUCK AND CO.           CONSUMER PROGRAMS INCORPORATED

By:  /s/ James R. Clifford       By:  /s/ Alyn V. Essman
     -----------------------          -------------------------

Its: President and Chief         Its: Chairman and Chief
     Operating Officer,               Executive Officer
     Full-Line Stores                 -------------------------
     -----------------------
                                            EXHIBIT 10.35

               FIRST AMENDMENT TO LICENSE AGREEMENT

     THIS FIRST AMENDMENT TO LICENSE AGREEMENT ("First
Amendment"), by and between SEARS, ROEBUCK AND CO., a New York
corporation ("Sears") and CONSUMER PROGRAMS INCORPORATED, a
Missouri corporation, ("Licensee") is made as of this 11th day
of June, 1999.

     WHEREAS, Sears and Licensee are parties to that certain
license agreement, dated as of January 1, 1999 (the "License
Agreement"); and

     WHEREAS, the License Agreement is the latest and current
in a series of agreements under which Sears and Licensee have
enjoyed a long and mutually beneficial relationship; and

     WHEREAS, Sears and Licensee desire to amend the License
Agreement and to strengthen their mutual commitment to continue
their cooperative relationship;

     NOW THEREFORE, in consideration of the mutual covenants
set forth herein, Sears and Licensee hereby agree to amend the
License Agreement as follows:

     1.  Article III of the License Agreement shall be amended
       in its entirety to read as follows:

              The term of this Agreement ("Term") shall be for
              a ten (10) year period beginning on January 1,
              1999, and ending at the close of business on
              December 31, 2008, unless sooner terminated under
              any provisions of this Agreement.

     2.  Article V of the License Agreement shall be amended by
         adding a new Section 5.18 to read as follows:

              5.18  EXCLUSIVE RELATIONSHIP

              Except for the three (3) "Mainstreet Portrait"
              businesses currently owned and operated by
              Licensee's affiliate, Licensee agrees that during
              the term of this Agreement, neither Licensee,
              CPI Corp, nor any of their respective affiliates
              controlling, controlled by, or under common
<PAGE>


              control with Licensee or CPI Corp., shall perform
              or license the services or have any direct or
              indirect, controlling or non-controlling interest
              as a disclosed or beneficial owner, investor,
              partner, director, officer, employee, manager,
              consultant, representative, or agent, or in any
              other capacity, in any business offering or
              selling professional portrait photography studio
              services and related portrait products in the
              United States, Puerto Rico or Canada
              ("Competitive Business"), which is:

              (1)  located in any specialty store, department
                   store, discount store or other similar
                   retail format;

              (2)  located within twenty (20) miles of a
                   Licensed Business licensed under this
                   Agreement or the Off-Premises License
                   Agreement between Licensee and Sears (the
                   "Off-Premises Agreement"); or

              (3)  offered or promoted through the following
                   media:

                   (a) World Wide Web sites available to the
                   public over the Internet;

                   (b) Secured Internet sites or Intranet
                   sites;

                   (c) other interactive media for use in the
                   Licensed Businesses; and

                   (d) in electronic processing, data
                   interchange and other communications done
                   or made in connection with any commercial
                   transaction consummated through the Internet
                   or Intranet.

If, during the term of this Agreement, Sears develops
Competitive Businesses in any territory or country outside of
the United States, Puerto Rico or Canada and Licensee has no
professional portrait businesses located within that country or
territory at the time of this development, Licensee shall no
longer have the right to develop Competitive Businesses in that
country or territory throughout the remainder of the term of
this Agreement in accordance with Section 5.18.  Licensee and
Sears agree to use reasonable efforts to discuss their
respective global strategies with each other as they develop.


<PAGE>


     3.  Section 9.5 shall be deleted in its entirety and the
         following substituted in its place:

         9.5  REPORTS

         If requested by Sears, Licensee shall provide to Sears
         reports of sales and income and Sears commissions paid
         in the manner and form prescribed by Sears, together
         with any other information Sears may require for its
         records or auditing purposes.  If requested by Sears,
         Licensee shall promptly submit its financial report to
         Sears after the close of Licensee's fiscal year.  Such
         report shall be audited by a certified public
         accountant.  Such report shall include, but shall not
         be limited to, Licensee's profit and loss statement
         for such fiscal year and balance sheet at the end of
         such fiscal year, and shall be prepared in accordance
         with generally accepted accounting principles.  If
         Licensee is a publicly held corporation, this
         requirement may be fulfilled by submission of
         Licensee's Annual Report on Form 10-K.  Sears shall
         not disclose any such information that is not
         available to the public to any third parties without
         Licensee's prior consent.

     4.  Section 14.1 of the License Agreement is hereby
         deleted in its entirety.

     5.  Article XIV of the License Agreement shall be amended
         by adding a new Section 14.7 to read as follows:

              14.7  COVENANT NOT TO COMPETE

              Except for the three (3) Mainstreet Portrait
              businesses currently owned and operated by
              Licensee's affiliate, upon:

              (1)  termination of this Agreement by Sears in
                   accordance with its terms and conditions, or

              (2)  termination of this Agreement by Licensee
                   without cause,

              Licensee and its affiliates agree, that for a
              period of two (2) years commencing on the
              effective date of termination, neither Licensee,
              CPI Corp., nor any of their affiliates
              controlling, controlled by or under common
              control with Licensee or CPI Corp., will
              perform or license the services or have any
              direct or indirect interest as a disclosed or
              beneficial owner, employee, investor, partner,
<PAGE>


              director, officer, employee, consultant,
              representative, or agent or in any other capacity
              in any Competitive Business:

                   (a) operating within ten (10) miles of any
                   Licensed Business licensed under this
                   Agreement or the Off-Premises Agreement; or

                   (b) offered or promoted through the
                   following media:

                       (i)   World Wide Web sites available to
                       the public over the Internet;

                       (ii)  Secured Internet sites or Intranet
                       sites;

                       (iii) other interactive media for use in
                       the Licensed Businesses; and

                       (iv)  in electronic processing, data
                       interchange and other communications
                       done or made in connection with any
                       commercial transaction consummated
                       through the Internet or Intranet.

     6.  Sears and Licensee hereby affirms the License
         Agreement as amended by this First Amendment to the
         License Agreement.

     7.  The effectiveness of this Amendment to License
         Agreement is contingent upon the closing of the sale
         of Licensee's parent corporation, CPI Corp., to
         American Securities Capital Partners, L.P. or one of
         its affiliates on or before December 31, 1999.  If the
         closing does not occur on or before this date, this
         Amendment shall be null and void.

IN WITNESS WHEREOF, the parties have executed and delivered
this First Amendment to the License Agreement as if the date
first written above.

SEARS, ROEBUCK AND CO.           CONSUMER PROGRAMS INCORPORATED

By:  /s/ James R. Clifford       By:  /s/ Alyn V. Essman
     -----------------------          -------------------------

Its: President and Chief         Its: Chairman and Chief
     Operating Officer,               Executive Officer
     Full-Line Stores                 -------------------------
     -----------------------
                                            EXHIBIT 10.36

               FIRST AMENDMENT TO LICENSE AGREEMENT

     THIS FIRST AMENDMENT TO LICENSE AGREEMENT ("First
Amendment"), by and between SEARS, ROEBUCK DE PUERTO RICO., a
New York corporation ("Sears") and CONSUMER PROGRAMS
INCORPORATED, a Missouri corporation, ("Licensee") is made as
of this 11th day of June, 1999.

     WHEREAS, Sears and Licensee are parties to that certain
license agreement, dated as of January 1, 1999 (the "License
Agreement"); and

     WHEREAS, the License Agreement is the latest and current
in a series of agreements under which Sears and Licensee have
enjoyed a long and mutually beneficial relationship; and

     WHEREAS, Sears and Licensee desire to amend the License
Agreement and to strengthen their mutual commitment to continue
their cooperative relationship;

     NOW THEREFORE, in consideration of the mutual covenants
set forth herein, Sears and Licensee hereby agree to amend the
License Agreement as follows:

     1.  Article III of the License Agreement shall be amended
       in its entirety to read as follows:

              The term of this Agreement ("Term") shall be for
              a ten (10) year period beginning on January 1,
              1999, and ending at the close of business on
              December 31, 2008, unless sooner terminated under
              any provisions of this Agreement.

     2.  Article V of the License Agreement shall be amended by
         adding a new Section 5.18 to read as follows:

              5.18  EXCLUSIVE RELATIONSHIP

              Except for the three (3) "Mainstreet Portrait"
              businesses currently owned and operated by
              Licensee's affiliate, Licensee agrees that during
              the term of this Agreement, neither Licensee,
              CPI Corp, nor any of their respective affiliates
              controlling, controlled by, or under common
<PAGE>


              control with Licensee or CPI Corp., shall perform
              or license the services or have any direct or
              indirect, controlling or non-controlling interest
              as a disclosed or beneficial owner, investor,
              partner, director, officer, employee, manager,
              consultant, representative, or agent, or in any
              other capacity, in any business offering or
              selling professional portrait photography studio
              services and related portrait products in the
              United States, Puerto Rico or Canada
              ("Competitive Business"), which is:

              (1)  located in any specialty store, department
                   store, discount store or other similar
                   retail format;

              (2)  located within twenty (20) miles of a
                   Licensed Business licensed under this
                   Agreement or the Off-Premises License
                   Agreement between Licensee and Sears (the
                   "Off-Premises Agreement"); or

              (3)  offered or promoted through the following
                   media:

                   (a) World Wide Web sites available to the
                   public over the Internet;

                   (b) Secured Internet sites or Intranet
                   sites;

                   (c) other interactive media for use in the
                   Licensed Businesses; and

                   (d) in electronic processing, data
                   interchange and other communications done
                   or made in connection with any commercial
                   transaction consummated through the Internet
                   or Intranet.

If, during the term of this Agreement, Sears develops
Competitive Businesses in any territory or country outside of
the United States, Puerto Rico or Canada and Licensee has no
professional portrait businesses located within that country or
territory at the time of this development, Licensee shall no
longer have the right to develop Competitive Businesses in that
country or territory throughout the remainder of the term of
this Agreement in accordance with Section 5.18.  Licensee and
Sears agree to use reasonable efforts to discuss their
respective global strategies with each other as they develop.


<PAGE>


     3.  Section 9.5 shall be deleted in its entirety and the
         following substituted in its place:

         9.5  REPORTS

         If requested by Sears, Licensee shall provide to Sears
         reports of sales and income and Sears commissions paid
         in the manner and form prescribed by Sears, together
         with any other information Sears may require for its
         records or auditing purposes.  If requested by Sears,
         Licensee shall promptly submit its financial report to
         Sears after the close of Licensee's fiscal year.  Such
         report shall be audited by a certified public
         accountant.  Such report shall include, but shall not
         be limited to, Licensee's profit and loss statement
         for such fiscal year and balance sheet at the end of
         such fiscal year, and shall be prepared in accordance
         with generally accepted accounting principles.  If
         Licensee is a publicly held corporation, this
         requirement may be fulfilled by submission of
         Licensee's Annual Report on Form 10-K.  Sears shall
         not disclose any such information that is not
         available to the public to any third parties without
         Licensee's prior consent.

     4.  Section 14.1 of the License Agreement is hereby
         deleted in its entirety.

     5.  Article XIV of the License Agreement shall be amended
         by adding a new Section 14.7 to read as follows:

              14.7  COVENANT NOT TO COMPETE

              Except for the three (3) Mainstreet Portrait
              businesses currently owned and operated by
              Licensee's affiliate, upon:

              (1)  termination of this Agreement by Sears in
                   accordance with its terms and conditions, or

              (2)  termination of this Agreement by Licensee
                   without cause,

              Licensee and its affiliates agree, that for a
              period of two (2) years commencing on the
              effective date of termination, neither Licensee,
              CPI Corp., nor any of their affiliates
              controlling, controlled by or under common
              control with Licensee or CPI Corp., will
              perform or license the services or have any
              direct or indirect interest as a disclosed or
              beneficial owner, employee, investor, partner,
<PAGE>


              director, officer, employee, consultant,
              representative, or agent or in any other capacity
              in any Competitive Business:

                   (a) operating within ten (10) miles of any
                   Licensed Business licensed under this
                   Agreement or the Off-Premises Agreement; or

                   (b) offered or promoted through the
                   following media:

                       (i)   World Wide Web sites available to
                       the public over the Internet;

                       (ii)  Secured Internet sites or Intranet
                       sites;

                       (iii) other interactive media for use in
                       the Licensed Businesses; and

                       (iv)  in electronic processing, data
                       interchange and other communications
                       done or made in connection with any
                       commercial transaction consummated
                       through the Internet or Intranet.

     6.  Sears and Licensee hereby affirms the License
         Agreement as amended by this First Amendment to the
         License Agreement.

     7.  The effectiveness of this Amendment to License
         Agreement is contingent upon the closing of the sale
         of Licensee's parent corporation, CPI Corp., to
         American Securities Capital Partners, L.P. or one of
         its affiliates on or before December 31, 1999.  If the
         closing does not occur on or before this date, this
         Amendment shall be null and void.

IN WITNESS WHEREOF, the parties have executed and delivered
this First Amendment to the License Agreement as if the date
first written above.

SEARS, ROEBUCK DE PUERTO RICO    CONSUMER PROGRAMS INCORPORATED

By:  /s/ Daniel F. Laughlin      By:  /s/ Alyn V. Essman
     -----------------------          -------------------------

Its: President                   Its: Chairman and Chief
     -----------------------          Executive Officer
                                      -------------------------

<PAGE>


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