CPI CORP
8-K, 2000-04-13
PERSONAL SERVICES
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               SECURITIES AND EXCHANGE COMMISSION
                      WASHINGTON, DC 20549

                      --------------------

                            FORM 8-K

                         CURRENT REPORT
              PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES EXCHANGE ACT OF 1934

                       -------------------

Date of report (Date of earliest event reported) April 7, 2000



                            CPI CORP.
- ---------------------------------------------------------------
   (Exact Name of the Registrant as Specified in Charter)



   Delaware                     001-10204          43-1256674
- ---------------------------------------------------------------
(State or Other Jurisdiction   (Commission File   (IRS Employer
 of Incorporation)               Number)    Identification No.)



1706 Washington Avenue, St. Louis, Missouri       63103-1790
- ---------------------------------------------------------------
(Address of Principal Executive Offices)        (Zip Code)



Registrants telephone number, including area code (314)231-1575
- ---------------------------------------------------------------


             Not Applicable
- ---------------------------------------------------------------
(Former Name or Former Address, if Changed Since Last Report)








<PAGE>


ITEM 5.  OTHER EVENTS.

(A)  On April 7, 2000, CPI Corp. issued the following press
     release:

     CPI ANNOUNCES FISCAL YEAR 1999 RESULTS

     - Special charges contribute to loss for the year
     - Announces intention to sell wall decor business
     - Share repurchase program expanded

     ST. LOUIS, MO, April 7, 2000 - CPI Corp. (NYSE-CPY)
     today announced results from the full 1999 fiscal year,
     which ended February 5, 2000, were well below fiscal 1998
     results.

     In making the announcement, Alyn V. Essman, chairman and
     chief executive officer said, "Results indicate sales for
     fiscal 1999 for the Portrait Studio segment are down 2.0%
     to $319.1 million versus last year's $325.5 million.
     Also, full year 1999 Portrait Studio operating earnings
     are $21.2 million, down from the $44.3 million reported in
     fiscal 1998.  Net earnings from continuing operations are
     $4.9 million before taxes, down from the $32.7 million
     before taxes recorded in fiscal 1998 while earnings per
     share on a diluted basis from continuing operations are
     $0.32 in fiscal 1999, compared to $2.08 recorded in fiscal
     1998."

     "In addition," Essman said, "in our continuing effort to
     concentrate closely on the core photography business, we
     are in the process of selling the Wall Decor business.
     In so doing, we have executed a letter of intent to sell
     the Prints Plus business to a holding company formed by
     top management of Prints Plus and Huron Capital Partners,
     LLC, a Detroit-based private equity firm.  We plan to
     complete the transaction this summer.  As a result of our
     decision to exit this business, in fiscal 1999 we provided
     $10.1 million before taxes to recognize anticipated losses
     on the sale.  The Wall Decor segment has been treated as a
     discontinued operation in fiscal 1999."

     The net loss of $3.2 million for fiscal 1999 is down from
     the $21.9 million net income for fiscal 1998.
     Accordingly, the loss per share, on a diluted basis, is
     $0.32 in fiscal 1999, compared to net earnings per share
     of $2.15 in fiscal 1998.

     The company also announced its Board of Directors had
     authorized the purchase of up to 500,000 additional shares
     of its common stock in the open market.  Since resuming
     its stock repurchase program on October 19, 1999, the
<PAGE>


     Company has purchased 1.9 million shares for $45.0
     million, completing the purchase of all previously
     authorized stock repurchases.  As of April 5, 2000,
     a total of 8,091,046 shares of the Company's common
     stock were outstanding.

     Essman continued saying, "A confluence of loosely
     connected events uniquely affected fiscal 1999,
     including: major upgrade of studio personnel;
     installation and training related to the new Store
     Automated System (SAS); introduction of the Smile
     Savers Plan(R) customer loyalty program; negotiation,
     due diligence and termination of a proposed merger;
     along with Y2K and other software initiatives."

     "Aside from the obvious direct effect, these activities
     and interruptions diverted management's attention from
     the main job of producing revenue growth to supporting
     the special programs we undertook this year.  As has been
     recited in previous quarterly releases, the most
     significant activity was a planned increase in studio
     employment of approximately $10 million over fiscal 1998
     that included:

          - pay increases to upgrade the skills of the studio
            staff and compete in a tight labor market,
          - special training costs to support the installation
            of SAS and the introduction of the Independent
            Study Programs, which offer pay increases for
            enhanced skills, and
          - an early, surprisingly successful seasonal
            recruiting program that saddled us with
            approximately eight extra weeks of inflated
            payrolls preceding the Christmas season.

     "In addition," Essman said, "we introduced a major new
     customer loyalty program in 1999 called "Smile Savers
     Plan(R)" that allowed us to maintain our market position
     and should contribute substantially to customer loyalty
     in the future.  However, because this is a two-year
     program, a significant portion of the revenue is deferred
     for recognition over the life of the program.  At the end
     fiscal 1999, approximately $12.0 million of gross revenues
     remained to be amortized over the next 1.6 years - the
     remaining weighted average life of the enrollment."

     In discussing the aborted merger with American Securities
     Capital Partners, L.P., Essman said, "The transaction
     demanded extraordinary management attention during the
     "due diligence" process and months of preparation for
     closing and then resulted in transaction and on-going
     litigation costs of about $3.5 million in fiscal 1999."
<PAGE>


     "Following the breakup of the transaction, we were able to
     refocus our attention on the core business, instituting a
     modest restructuring that generated severance costs of
     $1.0 million in fiscal 1999.  We also completed our Y2K
     conversions, redirected our archiving initiatives, and
     completed our SAS phase one installations, which resulted
     in recognition of the abandonment and write-off of old
     software and computer hardware, which together resulted in
     additional expenses of $2.6 million before taxes."

     Essman concluded, "With these activities behind us, we can
     look forward to a more favorable cost structure.  Having
     planned no significant software or training introductions
     for year 2000, we expect that the employment increases
     will abate.  In fact, despite our increased pay structure,
     we plan an actual reduction this year in field employment
     expenses.  Finally, we expect the Smile Savers Plan(R)
     customer loyalty program to pay dividends in terms of
     repeat visits allowing us to reduce advertising
     expenditures.  As this program matures, we expect no
     significant increase this year in deferred revenue."

     "Now with our attention fully devoted to efficient
     operations instead of new program installations or other
     unusual transactions, portrait studio operating earnings
     should return to normal profit levels generally similar
     to fiscal 1998.  Corporate administrative expenses are
     under control, and we no longer expect to be diverted by
     the Wall Decor business.  With a net of 1.8 million fewer
     shares outstanding since 1998, EPS should improve
     dramatically."

     The statements contained in this report, which are not
     historical facts, are forward-looking statements that
     involve risks and uncertainties.  Management wishes to
     caution the reader that these forward-looking statements,
     such as the Company's outlook for Portrait Studios and
     Wall Decor, are only predictions or expectations; actual
     events or results may differ materially as a result of
     risks facing the Company.  Such risks include, but are not
     limited to, the Company's ongoing ability to develop and
     introduce attractive new products, the overall level of
     economic activity in the Company's major markets, the
     effectiveness of marketing activities of major
     competitors, manufacturing interruptions, dependence on
     certain suppliers, fluctuations in operating results, the
     attraction and retention of qualified personnel, and other
     risks as may be described in the Company's filings with
     the Securities and Exchange Commission, including its
     Form 10-K for the year ended February 6, 1999.


<PAGE>


     CPI Corp. is a consumer services company with $319.1
     million in fiscal 1999 sales from continuing operations,
     operating 1,024 Sears Portrait Studios in the United
     States, Puerto Rico and Canada.
















































<PAGE>


<TABLE>
CPI CORP.
CONDENSED STATEMENTS OF EARNINGS - FOR THE TWELVE WEEKS ENDED
FEBRUARY 5, 2000 AND FEBRUARY 6, 1999
(in thousands of dollars except per share amounts)
<CAPTION>
                                      12 Weeks Ended
                                  ----------------------
                                   02/05/00    02/06/99
                                  ----------  ----------
<S>                               <C>         <C>
Net Sales:
  Portrait studios                $  97,983   $ 100,901
                                  ==========  ==========
Operating earnings:
  Portrait studios                $  13,529   $  24,176
General corporate expense             4,212       5,863
                                  ----------  ----------
Income from operations                9,317      18,313
Net interest expense                    409         100
Other expense                           500           -
Other income                             16       1,253
                                  ----------  ----------
Earnings from continuing
  operations before income
  taxes                               8,424      19,466
Income tax expense                    2,949       6,813
                                  ----------  ----------
Net earnings from continuing
  operations                      $   5,475   $  12,653
                                  ==========  ==========
Earnings (losses) from
  discontinued operations
  net of income tax benefits          2,110       2,359
Loss on disposal net of income
  tax benefits of $3,548             (6,589)          -
Total losses from discontinued
  operations                         (4,479)      2,359
                                  ----------  ----------
Net earnings (loss)               $     996   $  15,012
                                  ==========  ==========
Earnings (loss) per common
  share - diluted:
    From continuing operations    $    0.60   $    1.25
    From discontinued operations  $   (0.49)  $    0.23
                                  ----------  ----------
     Net earnings (loss)-diluted  $    0.11   $    1.48
                                  ==========  ==========
Earnings (loss) per common
  share - basic:
    From continuing operations    $    0.61   $    1.29
    From discontinued operations  $   (0.50)  $    0.24
                                  ----------  ----------
     Net earnings (loss)-basic    $    0.11   $    1.53
                                  ==========  ==========
Weighted average number of
  common and common equivalent
  shares outstanding:
    Diluted                           9,196      10,120
    Basic                             8,968       9,841
</TABLE>









<PAGE>


<TABLE>
CPI CORP.
CONDENSED STATEMENTS OF EARNINGS - FOR THE FIFTY-TWO WEEKS
ENDED FEBRUARY 5, 2000 AND FEBRUARY 6, 1999
(in thousands of dollars except per share amounts)
<CAPTION>
                                      52 Weeks Ended
                                  ----------------------
                                   02/05/00    02/06/99
                                  ----------  ----------
<S>                               <C>         <C>
Net Sales:
  Portrait studios                $ 319,135   $ 325,547
                                  ==========  ==========
Operating earnings:
  Portrait studios                $  21,244   $  44,276
General corporate expense            14,509      15,918
                                  ----------  ----------
Income from operations                6,735      28,358
Net interest expense                  1,693         943
Other expense                         3,500           -
Other income                          3,376       5,317
                                  ----------  ----------
Earnings from continuing
  operations before income
  taxes                               4,918      32,732
Income tax expense                    1,721      11,456
                                  ----------  ----------
Net earnings from continuing
  operations                      $   3,197   $  21,276
                                  ==========  ==========
Earnings (losses) from
  discontinued operations
  net of income tax benefits            160         668
Loss on disposal net of income
  tax benefits of $3,548             (6,589)          -
Total losses from discontinued
  operations                         (6,429)        668
                                  ----------  ----------
Net earnings (loss)               $  (3,232)  $  21,944
                                  ==========  ==========
Earnings (loss) per common
  share - diluted:
    From continuing operations    $    0.32   $    2.08
    From discontinued operations   $   (0.64)  $    0.07
                                  ----------  ----------
     Net earnings (loss)-diluted  $   (0.32)  $    2.15
                                  ==========  ==========
Earnings (loss) per common
  share - basic:
    From continuing operations    $    0.33   $    2.14
    From discontinued operations  $   (0.66)  $    0.07
                                  ----------  ----------
     Net earnings (loss)-basic    $   (0.33)  $    2.21
                                  ==========  ==========
Weighted average number of
  common and common equivalent
  shares outstanding:
    Diluted                          10,010      10,217
    Basic                             9,670       9,935
</TABLE>









<PAGE>


<TABLE>
CPI CORP.
CONDENSED BALANCE SHEETS - FOR FEBRUARY 5, 2000 AND
FEBRUARY 6, 1999 (in thousands)

<CAPTION>

                                       02/05/00     02/06/99
                                      ---------    ---------
<S>                                   <C>          <C>
Assets

  Current assets:
   Cash and cash equivalents          $  49,546    $  76,000
   Other current assets                  31,918       37,671
  Net property and equipment             84,923      111,148
  Net assets of discontinued
    operations                           23,177            -
  Other assets                            9,699        9,874
                                      ---------    ---------
    Total assets                      $ 199,263    $ 234,693
                                      =========    =========


Liabilities and stockholders' equity

  Current liabilities                 $  42,094    $  36,656
  Long-term obligations                  59,637       59,559
  Other liabilities                      16,275       21,962
  Stockholders' equity                   81,257      116,516
                                      ---------    ---------
    Total liabilities and
      stockholders' equity            $ 199,263    $ 234,693
                                      =========    =========

</TABLE>
















<PAGE>



                         SIGNATURE




Pursuant to the requirements of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned thereunto duly authorized.



                                            CPI CORP.
                                          (Registrant)




                              /s/  Barry Arthur
                                   ---------------------------
                                   Barry Arthur
                                   Authorized Officer and
                                   Principal Financial Officer



Dated:  April 13, 2000

























<PAGE>


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