CPT HOLDINGS INC
DFAN14A, 1997-05-02
FABRICATED STRUCTURAL METAL PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
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                            SCHEDULE 14A INFORMATION
 
                                Proxy Statement
 
       (Pursuant to Section 14(a) of the Securities Exchange Act of 1934)
                            ------------------------
 
    FILED BY THE REGISTRANT / /
    FILED BY A PARTY OTHER THAN THE REGISTRANT /X/
    CHECK THE APPROPRIATE BOX:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    / /  Definitive Proxy Statement
    /X/  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Section240.14a-11(c) or
         Section240.14a-12
 
                          STEEL OF WEST VIRGINIA, INC.
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                (Name of Registrant as specified in its Charter)
                               CPT HOLDINGS, INC.
                              J&L STRUCTURAL, INC.
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                   (Name of Person(s) Filing Proxy Statement)
 
PAYMENT OF FILING FEE (CHECK THE APPROPRIATE BOX):
 
/X/  No fee required.
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
     (1) Title of each class of securities to which transaction applies:
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     (2) Aggregate number of securities to which transaction applies:
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     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
         filing fee is calculated and state how it was determined):
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     (4) Proposed maximum aggregate value of transaction:
         $
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     (5) Total fee paid:
         $
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/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2) and identify the filing for which the offsetting fee was paid
     previously. Identify the previous filing by registration statement number,
     or the Form or Schedule and the date of its filing.
     (1) Amount Previously Paid:
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     (2) Form, Schedule or Registration Statement No.:
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     (3) Filing Party:
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     (4) Date Filed:
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<TABLE>
<S>                              <C>
CPT HOLDINGS, INC.               J&L STRUCTURAL, INC.
1430 BROADWAY                    111 STATION STREET
NEW YORK, NY 10018               ALIQUIPPA, PENN. 15001
</TABLE>
 
                                  May 2, 1997
 
Dear SWVA Stockholder:
 
Since February 11, 1997, the management of Steel of West Virginia (SWVA) has
been aware of our serious interest in pursuing a merger between J&L Structural,
Inc. (J&L) and SWVA for an all cash consideration to SWVA stockholders of $9.00
per share. Our offer represented a premium of 39% over the closing price of
Steel of West Virginia common stock on the day before we made our offer public.
 
In several letters to SWVA's management described in our proxy materials, we
outlined at length the compelling logic of this transaction, the obvious fit
between the companies, the value we have offered to SWVA stockholders and our
view of the benefits for the management, employees and customers of both
companies. We have been very clear in our communications with SWVA management
that our interest is friendly and serious and that financing is not an issue
since we have received the necessary assurances from our financing sources that
we can complete the merger. We also made clear our willingness to negotiate all
aspects of the transaction, including price.
 
Yet, while we have tried to initiate a dialogue with SWVA to discuss our
proposal, its management has continually refused to meet or even talk with us.
We believe that, given SWVA stock's disappointing three-year trading history,
our offer of $9.00 per share in cash was a fair, premium price for SWVA.
Nevertheless, if management of SWVA were to engage in constructive negotiations
through which value greater than $9.00 per share was demonstrated to us, we have
been willing to negotiate an appropriate higher price.
 
What has been management's response? On March 17 they announced they had adopted
a poison-pill plan. SWVA claimed that it adopted the poison-pill to "protect
shareholders' interests," such as by forcing a bidder for the company to
negotiate with the board of directors. But, that is precisely what we are asking
for--the opportunity to negotiate with SWVA's board of directors!
 
In addition, on April 8, SWVA's management announced that they would seek
approval of three proposals to amend SWVA's Certificate of Incorporation to give
SWVA's management rights which they readily admit may be used by SWVA management
"to render more difficult or discourage" proposals to acquire SWVA that are not
approved by SWVA's management. SWVA's actions speak louder than their words.
Their actions do not serve the interests of stockholders. They are designed to
entrench management and prevent stockholders from deciding whether a sale of
SWVA is in their best interest.
 
UNLESS YOU ACT BY EXERCISING YOUR RIGHTS AND VOTING FOR OUR PROPOSAL, WE DO NOT
BELIEVE THAT SWVA'S MANAGEMENT WILL CHANGE COURSE.
 
The benefits that can be realized from a combination of J&L and SWVA are too
compelling to ignore. J&L and SWVA have complementary operational strengths,
opportunities for growth as a combined business and opportunities to maximize
production efficiencies through improved asset utilization. A combined SWVA and
J&L would have a leading market share in the key manufactured housing and truck
trailer components markets. A combined SWVA and J&L could more efficiently spend
the almost $90 million for capital upgrades that the two companies currently
plan to make separately.
 
Our offer restores value to SWVA that has been continually eroding from SWVA's
stock for several years. Since the announcement of its modernization and upgrade
program in 1993, the price of SWVA shares has fallen from $15.00 to $6.50 per
share--a decline of more than 55% during the same period that the
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NASDAQ market has increased by 64.3%. SWVA's management cannot point to a track
record of successfully delivering the value that it promises. Facts are facts:
 
                                SWVA STOCK PRICE
 
<TABLE>
<CAPTION>
     3/93           3/94           3/95           3/96           3/97
<S>            <C>            <C>            <C>            <C>
$15.75         $12.375        $11.625        $9.5           $6.5
</TABLE>
 
Why should SWVA stockholders now believe that management's performance will be
different in the future?
 
The ability of SWVA's management to deliver promised returns from its
"modernization" program will also, in our opinion, be undermined by the recent
announcements by two competitor steel companies, Nucor and Chaparral, that they
are building new mills in the eastern United States, adding approximately 1.5
million tons of capacity to the marketplace. SWVA's management is deceiving
itself if it thinks it will be able to generate some unquantifiable value that
it implies SWVA on its own can deliver to stockholders in an increasingly
competitive marketplace, particularly with the addition of substantial debt to
fund its modernization plan.
 
You should know that since its acquisition by CPT in 1995, J&L has met its own
debt obligations without fail and has reinvested $15 million into capital
improvements at the company's Aliquippa mill, including the commissioning and
start-up of a new state-of-the-art reheat furnace. J&L also benefits from CPT's
$90 million net operating loss, which is a significant tax shelter for future
earnings.
 
With our affiliate, Mentmore Holdings Corporation, we have extensive experience
in mergers and acquisitions in basic industrial businesses such as steel
production, metal fabrication, injection molded plastics, textiles, and
machinery manufacturing for the packaging industry. Mentmore has completed
acquisitions or significant equity investments in companies with total revenues
in 1996 of more than $1 billion. We know how to appropriately structure a
balance sheet to support a healthy and growing company, and we have done so many
times. We have received the necessary assurance from our financing sources that
we can complete a merger with SWVA.
 
We believe that you, the stockholders, should retain control over the decisions
that affect your company. Therefore, we ask you to:
 
    - VOTE FOR our non-binding proposal that is described in the enclosed proxy
      materials. Our proposal is a resolution requesting that the board of
      directors of Steel of West Virginia enter into good faith negotiations
      with qualified bidders for the company, including CPT, in an effort to
      negotiate the sale of SWVA.
 
Our proposal is non-binding and, therefore, its approval does not mean that
stockholders are requiring the Board to negotiate, much less approve, a
transaction with CPT, J&L or any third party. It only means that the
stockholders request that the Board enter into good faith negotiations with CPT
or any other third party.
<PAGE>
    - VOTE AGAINST SWVA's three proposals to approve management entrenchment
      devices--the authorization of the creation of additional shares of common
      stock in the company, the authorization of the creation of "blank check"
      preferred stock, and the elimination of the ability of stockholders to act
      by written consent
 
Institutional Shareholder Services, a widely respected stockholder advisory
firm, recommended in an April 26, 1997 analysis of SWVA's proxy statement that
institutional stockholders vote AGAINST management's proposals to amend the SWVA
Certificate of Incorporation because these proposals would empower SWVA
management with the ability to dilute the voting power and equity interest of
common stockholders and disenfranchise stockholders by removing the right they
currently enjoy to take action on company affairs themselves, through written
consents.
 
By voting FOR our precatory resolution and AGAINST management's entrenchment
proposals, you can create the opportunity to build a stronger, more profitable
company through the combination of the complementary operations of J&L and SWVA.
We have the skills, experience and resources necessary to make a merger work,
grow the business of the combined company and create substantial value for
stockholders.
 
    Let your voice be heard.
 
                                        Sincerely,
 
<TABLE>
<S>                 <C>
William L. Remley   Howell A. Breedlove
President and CEO   President and CEO
CPT Holdings, Inc.  J&L Structural,
                    Inc.
</TABLE>
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                                   IMPORTANT
 
1.  Be sure to vote on the BLUE proxy card. Vote "FOR" Proposal No. 7 and
    "AGAINST" Proposals 2, 3, and 4. We urge you not to sign any proxy card
    which is sent to you by Steel of West Virginia. Remember, each properly
    executed proxy you submit revokes all prior proxies.
 
2.  If any of your shares are held in the name of a bank, broker or other
    nominee, please contact the party responsible for your account and direct
    him/her to vote on the BLUE proxy card "FOR" Proposal No. 7 and "AGAINST"
    Proposals 2, 3, and 4. You should also return your BLUE proxy by mail once
    received.
 
3.  If you have any questions or need assistance in voting your shares, please
    contact:
 
                             D.F. King & Co., Inc.
                           1-800-735-3529 (toll free)


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