CROWN CORK & SEAL CO INC
8-K, 1998-09-30
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                        Crown Cork & Seal Company, Inc.
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549



                                    FORM 8-K

                                 CURRENT REPORT
                     Pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934


      Date of Report (Date of earliest event reported) September 22, 1998


                        Crown Cork & Seal Company, Inc.
             ------------------------------------------------------
             (Exact name of Registrant as specified in its charter)



      Pennsylvania                    1-2227                   23-1526444
    -----------------              ------------             -------------------
     (State or other               (Commission              (I.R.S. Employer
     jurisdiction of               File Number)             Identification No.)
     incorporation)


    One Crown Way, Philadelphia, PA                             19154-4599
    ----------------------------------------                    ----------
    (Address of principal executive offices)                    (Zip Code)



    Registrant's telephone number, including area code  215-698-5100
                                                        ------------













<PAGE>
                        Crown Cork & Seal Company, Inc.


ITEM 5.  OTHER EVENTS

         On September 22, 1998, Crown Cork & Seal Company, Inc. issued the
         following News Release:


                CROWN CORK & SEAL OUTLINES STRATEGIC INITIATIVES
                          TO ENHANCE SHAREHOLDER VALUE

- -  Significant increase expected in free cash flow driven by a planned reduction
   in future capital expenditures

- - Authorization to repurchase up to ten million preferred and common shares
  (7.5% of the outstanding stock) in open market transactions

- -  Return on invested capital (ROIC) target of 11% by year 2002,
   a 50% improvement over 1998

- -  New incentive compensation program linked to achievement of ROIC target

- -  E.P.S. guidance adjusted in the face of unusual market factors

- -  New cost reduction program to be implemented

Philadelphia,  PA - September 22, 1998. Crown Cork & Seal Company,  Inc. (NYSE &
Paris Bourse:  CCK) announced  that its Board of Directors has approved  several
strategic  initiatives  designed  to  enhance  shareholder  value  over the next
several years.  The  initiatives  include a sharp  reduction in planned  capital
expenditures  over the next few  years;  an  increased  authorization  for share
repurchases;  establishing a target for, and basing  incentive  compensation  on
achieving,  return on invested capital; and a new cost reduction program.  These
initiatives  are  unveiled  in the face of  unusual  market  factors  which  are
restraining the growth of the Company's earnings this year.

William J. Avery, Chairman and Chief Executive Officer, stated: "The initiatives
we are outlining today will enable us to generate the highest  possible  returns
from our strong  competitive  positions  around the world.  They  reinforce  our
commitment to improved profitability and enhanced value to shareholders."



<PAGE>
                        Crown Cork & Seal Company, Inc.


Increase in Free Cash Flow
- --------------------------
The Company is well positioned to substantially reduce capital expenditures over
at  least  the  next two  years  following  the  successful  integration  of the
CarnaudMetalbox  (CMB) operations.  Capital expenditures are expected to decline
to  approximately  $300  million  per year in 1999 and 2000.  As a  result,  the
Company  should be able to generate free cash flow of  approximately  $1 billion
over the next two years and approximately $2.5 billion over the next four years.
Between 1996 and this year-end,  the Company will have  committed  approximately
$1.6 billion to capital expenditures.

Mr.  Avery  described  some of the  consequences  of the  change in the  capital
allocation  process.  "Plant-level  efficiency  should benefit from a relatively
stable operating  environment now that the numerous CMB integration  initiatives
have been completed.  Fewer new equipment  installations going forward also will
result in less plant disruption. As we spend less going forward, we will be much
more  demanding  in terms of the  expected  return from what we  deploy,"  added
Avery.

Authorization to Repurchase Shares
- ----------------------------------
The Board of Directors  authorized the repurchase of up to ten million preferred
and common  shares,  which  represents  approximately  7.5% of the total current
shares  outstanding.  Purchases  will be made from  time to time in open  market
transactions  at prevailing  prices or in  negotiated  private  transactions  at
management's  discretion.  This authorization  follows the virtual completion of
the previous 3.5 million share repurchase  program that was approved in 1994. In
addition,  the Company  repurchased  approximately 5% of its outstanding  equity
securities in a single transaction in March 1998.

The  Company is  confident  that it can reduce  debt while also  pursuing  share
repurchases  over the next several years.  "Debt reduction will be beneficial to
our balance  sheet and these  initiatives  should  enhance our credit  profile,"
added Avery.  In addition,  the Board of Directors  reaffirmed  its intention to
maintain the dividend of $1.00 per common share.  Based on closing market prices
on  September  18,  the common  dividend  yield is 2.7%,  while the  convertible
preferred shares offer a current yield of 5.2%.

Return on Invested Capital
- --------------------------
Management  traditionally  has considered  growth in net income and earnings per
share to be the most  important  measures  of  performance.  Going  forward,  it
intends to add return on invested  capital  (ROIC) as one of its key metrics.  A
target of 11% ROIC by 2002 has been set, which represents a 50% improvement over
the result expected for 1998.

<PAGE>
                        Crown Cork & Seal Company, Inc.


In  conjunction  with  this  initiative,   the  Company  will  establish  a  new
ROIC-linked incentive  compensation program for senior management.  A consultant
will assist in implementing this program by year-end.

The Company will  utilize a number of tactics to achieve its ROIC target.  These
tactics include (i) reducing  invested  capital through debt reduction and share
repurchases,  (ii) dedicating  capital  expenditures to better return  projects,
(iii)  improving  the market  position of  selected  businesses,  (iv)  reducing
exposure to long-term  underperformers,  and (v) reducing  costs  throughout the
Company.  The Company will also carefully  reevaluate its customer  relationship
management  practices  worldwide.  "If we are better  focused on  providing  the
products and services  that are truly useful to our  customers,  we will be more
successful  in  creating  improved  returns  for  the  value  we  add  to  their
processes," said Avery.

Outlook for Earnings per Share
- ------------------------------
The  Company's  operating  performance  for the  second  half of 1998  has  been
negatively  affected  by  several  factors,  some  of  which  may be  considered
non-recurring.  These  factors  include a  generally  weak food pack on the west
coast of the U.S., disruptions in normal trading patterns, primarily in the U.K,
and foreign currency weakness in Mexico, Canada and Brazil.

Mr. Avery  offered some  perspectives  on the factors  affecting the second half
results.  "Food and  beverage  can demand is  reasonably  stable over at least a
three to five year period. Distortions in weather patterns in 1997 and 1998 have
in some parts of the world led to lower  consumption  (as in Northern Europe for
beverages)  and crop  yields.  We are also  experiencing  volatility  in foreign
exchange and economic  conditions  that disrupt normal trading  patterns for our
customers. The best illustration of these consequences on our business is in the
U.K.,  where the strong  pound is driving  higher than normal  imports of filled
product,  reducing  demand for packaging  from our resident  plants  there.  The
strong  pound  also  hurts  our  U.K.  customers  as they  are  relatively  less
competitive in exporting their own filled products," explained Avery.

Despite these challenges, the Company expects earnings per share from continuing
operations in 1998 to grow 3-7% to  $2.30-$2.40  per share compared to $2.24 per
diluted share in 1997. Results for the third quarter,  however,  are expected to
be lower than in the same period last year.  At this time,  the Company  expects
third quarter  earnings to be $0.80-$0.82  per diluted share versus $0.90 in the
third quarter of 1997.  "Notwithstanding  the modest  improvement  expected this
year, E.P.S. from continuing  operations will have grown by 14% per year between
1995 and  1998  based on the  midpoint  of our  guidance  range,"  said  Alan W.
Rutherford, Executive Vice President and Chief Financial Officer.

<PAGE>
                        Crown Cork & Seal Company, Inc.


Cost Reduction Program
- ----------------------
While many of the  factors  described  above are  expected  to be  temporary  in
nature,  management has  nevertheless  decided to bolster its efforts to further
reduce  costs.  There  will be a  non-recurring,  after-tax  charge in the third
quarter of approximately  $121 million to rationalize  certain facilities across
the Company, which will reduce the number of employees by approximately 2,700 or
almost 7% of the  total  workforce.  These  actions  are  expected  to  generate
after-tax savings of approximately $64 million on an annualized basis when fully
implemented.  The rationalization of less efficient capacity follows a series of
productivity related investments at the plant level over the past several years.
This  initiative will bolster an on-going  program of cost reduction  around the
world,  including  certain  European  projects such as the Shared Service Center
implementation, among others.

Mr. Avery  concluded his remarks by saying:  "Despite a competitive  marketplace
and global  economic  volatility,  the Company will  continue to deliver  solid,
sustainable earnings growth. Having already become the world packaging leader in
terms of sales, we are now  reinforcing our commitment to improve  profitability
and enhance value to shareholders."

Crown Cork & Seal is the  leading  supplier  of  packaging  products to consumer
marketing companies around the world. The Company generated net sales in 1997 of
$8.5 billion from 247 manufacturing  facilities  located in 49 countries.  World
headquarters are located in Philadelphia, Pennsylvania, USA.

This news release contains  "forward-looking  statements" which are qualified by
reference to the  discussion of  "forward-looking  statements"  in the Company's
Form 10-Q Quarterly Report for the quarter ended June 30, 1998, Form 10-K Annual
Report for the year ended December 31, 1997, and in subsequent filings.

                                   * * end * *






<PAGE>
                        Crown Cork & Seal Company, Inc.







                                    SIGNATURE


PURSUANT TO THE REQUIREMENTS OF THE SECURITIES  EXCHANGE ACT OF 1934, CROWN CORK
& SEAL  COMPANY,  INC. HAS DULY CAUSED THIS REPORT TO BE SIGNED ON ITS BEHALF BY
THE UNDERSIGNED HEREUNTO DULY AUTHORIZED.


                                            CROWN CORK & SEAL COMPANY, INC.
                                            -------------------------------



                                             BY:  /s/  Timothy J. Donahue
                                                  -------------------------
                                                  Timothy J. Donahue
                                                  Senior Vice President and
                                                  Corporate Controller



Date:  September 30, 1998







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