DAYTON HUDSON CORP
10-K, 1994-04-21
VARIETY STORES
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<PAGE>

=============================================================================== 
                                UNITED STATES 
                      SECURITIES AND EXCHANGE COMMISSION 
                            Washington, D.C. 20549 

                                  FORM 10-K 

                         ----------------------------

(Mark One) 
  [X]        ANNUAL REPORT PURSUANT TO SECTION 13 or 15(d) OF THE 
                SECURITIES EXCHANGE ACT OF 1934 [FEE REQUIRED] 
                  For the fiscal year ended January 29, 1994 
                                      OR 
   
  [ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
              SECURITIES EXCHANGE ACT OF 1934 [NO FEE REQUIRED] 
           For the Transition period from __________ to __________ 
                        Commission File Number 1-6049 

                          DAYTON HUDSON CORPORATION 
            (Exact name of registrant as specified in its charter) 

                  Minnesota                                 41-0215170 
       (State or other jurisdiction of                   (I.R.S. Employer 
        incorporation or organization)                  Identification No.) 
   777 Nicollet Mall, Minneapolis, Minnesota                   55402 
    (Address of principal executive offices)                 (Zip Code)
                                   
       Registrant's telephone number, including area code: 612/370-6948 

                         ----------------------------

         SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT: 

                                                     Name of Each Exchange 
            Title of Each Class                       on Which Registered 
            -------------------                      ---------------------
     Common Stock, par value $1 per share           New York Stock Exchange 
                                                    Pacific Stock Exchange 

     Preferred Stock Purchase Rights                New York Stock Exchange 

  Securities registered pursuant to Section 12(g) of the Act: NONE 

  Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to 
such filing requirements for the past 90 days.                Yes  [X]  No 
                                                                  -----    -----

  Indicate by check mark if disclosure of delinquent filers pursuant to Item 
405 of Regulation S-K is not contained herein, and will not be contained, to 
the best of registrant's knowledge, in definitive proxy or information 
statements incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K. [_] 

  Aggregate market value of the voting stock held by non-affiliates of the 
Registrant on March 31, 1994 was $5,604,931,234, based on the closing price 
of $73.00 per share of Common Stock as reported on the New York Stock 
Exchange -- Composite Index and $935.00 per share of Series B ESOP 
Convertible Preferred Stock as determined by Duff & Phelps. (Excluded from 
this figure is the voting stock held by Registrant's Directors and Executive 
Officers.) 

  Indicate the number of shares outstanding of each of Registrant's classes of 
common stock, as of the latest practicable date. April 1, 1994: 71,548,293 
shares of common stock, par value $1. 

                     DOCUMENTS INCORPORATED BY REFERENCE 

1. Portions of Registrant's 1993 Annual Report to Shareholders are 
   incorporated into Parts I and II. 
2. Portions of Registrant's Proxy Statement dated April 20, 1994 are 
   incorporated into Part III. 
================================================================================
<PAGE>
 
                                    PART I 

ITEM 1. BUSINESS. 
        --------
  Financial Policies and Debt Ratio, Pages 17-18; Capital Expenditures, Page 
18; Business Segments, excluding years 1988-1990, Page 21; Quarterly Results, 
Page 31; Page 34 and the list of store locations on Page 35 of Registrant's 
1993 Annual Report to Shareholders are incorporated herein by reference. 
Registrant was incorporated in Minnesota in 1902. 

ITEM 2. PROPERTIES. 
        ----------
  Leases, Page 25; Long-Term Debt, Page 27 and the list of store locations on 
Page 35 of Registrant's 1993 Annual Report to Shareholders are incorporated 
herein by reference. 

ITEM 3. LEGAL PROCEEDINGS. 
        -----------------
  Paragraph 2 of Commitments and Contingencies, Page 25 of Registrant's 1993 
Annual Report to Shareholders is incorporated herein by reference. 

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY-HOLDERS. 
        ---------------------------------------------------
  Not Applicable. 

ITEM X. EXECUTIVE OFFICERS OF THE REGISTRANT. 
        ------------------------------------
  The executive officers of the Registrant as of April 1, 1994 and their 
positions and ages, are as follows: 

<TABLE>
<CAPTION>
Name                            Title                                                   Age 
- ----                            -----                                                   ---
<S>                             <C>                                                     <C>
Kenneth A. Macke*               Chairman of the Board, Chief Executive Officer,          55 
                                Chairman of the Executive Committee and Director of 
                                Registrant 

Stephen E. Watson               President and Director of Registrant; Chairman and       49 
                                Chief Executive Officer of the Department Store 
                                Division (a division of Registrant) 

Henry T. DeNero                 Vice Chairman                                            48 

James T. Hale                   Senior Vice President and Secretary                      53 

Douglas A. Scovanner            Senior Vice President and Treasurer                      38 

Robert J. Ulrich*               Chairman and Chief Executive Officer of Target           50 
                                (a division of Registrant) and Director of 
                                Registrant 

Joseph C. Vesce                 Chairman and Chief Executive Officer of Mervyn's         45 
                                (a subsidiary of Registrant) 

Edwin H. Wingate                Senior Vice President                                    61 

JoAnn Bogdan                    Controller and Chief Accounting Officer                  41 
</TABLE>
- --------------------
*Mr. Macke was Chief Executive Officer of Registrant until April 13, 1994. 
 Mr. Ulrich was elected Chief Executive Officer of Registrant on April 13, 
 1994. 

                                       1
<PAGE>
 
  Each officer is elected by and serves at the pleasure of the Board of 
Directors. There is no family relationship between any of the officers named 
nor is there any arrangement or understanding pursuant to which any person 
was selected as an officer. The period of service of each officer in the 
positions listed and other business experience as of April 1, 1994 is set 
forth below. 

  Kenneth A. Macke  Chairman of the Executive Committee of Registrant since 
1985, Chairman of the Board of Registrant since 1984 and Chief Executive 
Officer of Registrant since 1983. 

  Stephen E. Watson  President of Registrant since 1990. Chairman and Chief 
Executive Officer of the Department Store Division from 1985 to 1989 and 
since 1991. Executive Vice President of Registrant in 1989. 

  Henry T. DeNero  Vice Chairman of Registrant since 1992. Director of McKinsey 
& Company, Inc. (a management consulting firm) from 1985-1992. 

  James T. Hale  Senior Vice President, Secretary and General Counsel of 
Registrant since 1981. 

  Douglas A. Scovanner  Senior Vice President and Treasurer of Registrant since 
1994. Senior Vice President, Finance of Fleming Companies, Inc. (a food 
wholesaler) from 1992 to 1994. Vice President and Treasurer of Coca-Cola 
Enterprises, Inc. (a soft drink bottler) from 1986 to 1992. 

  Robert J. Ulrich  Chairman and Chief Executive Officer of Target since 1987. 

  Joseph C. Vesce  Chairman of Mervyn's since 1993. Chief Executive Officer of 
Mervyn's since 1992. President of Mervyn's from 1988 to 1993. 

  Edwin H. Wingate  Senior Vice President of Registrant since 1980. 

  JoAnn Bogdan  Controller and Chief Accounting Officer of Registrant since 
1993. Assistant Controller of Registrant from 1988 to 1993. 

                                   PART II 

ITEM 5. MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER 
        -----------------------------------------------------------------
        MATTERS. 
        -------
  Shareholder Return, Page 18 and Dividends Declared Per Share and Common Stock 
Price, Page 31 of Registrant's 1993 Annual Report to Shareholders are 
incorporated herein by reference. 

ITEM 6. SELECTED FINANCIAL DATA. 
        ----------------------- 
  The data on years 1989-1993 in the Summary Financial and Operating Data 
(excluding Other Data), Page 33; Notes and Analysis, Pages 21, 23, 25, 27 and 
29-31 (excluding years 1988-1990 on page 21) and the Report of Independent 
Auditors, Page 32 of Registrant's 1993 Annual Report to Shareholders are 
incorporated herein by reference. 

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
        ---------------------------------------------------------------
        RESULTS OF OPERATIONS. 
        ---------------------
  Financial Policies and Debt Ratio, Pages 17-18; Capital Expenditures, Page 
18; Analysis of Operations, Pages 19-20, paragraph 2 of Income Taxes, Page 
23; Commitments and Contingencies, Page 25; Analysis of Cash Flow and Lines 
of Credit, Page 27; the fourth texual paragraph of Pension Plans, Page 29; 
the second and third texual paragraphs of Postretirement Health Care 
Benefits, Page 30 and LIFO Provision, Page 31 of Registrant's 1993 Annual 
Report to Shareholders are incorporated herein by reference. 

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA. 
        -------------------------------------------
  Pages 21-31 and 33 (excluding years 1988-1990 on Page 21 and years 1983-1988 
and Other Data in the Summary Financial and Operating Data on Page 33) and 
the Report of Independent Auditors, Page 32 of Registrant's 1993 Annual 
Report to Shareholders are incorporated herein by reference. 

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 
        ---------------------------------------------------------------
        FINANCIAL DISCLOSURE. 
        --------------------
  Not Applicable. 



                                       2
<PAGE>
 
                                   PART III 

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT. 
         --------------------------------------------------
  Election of Directors, Pages 1-6 and Compliance with Section 16(a) of the 
Securities Exchange Act of 1934, Page 28 of Registrant's Proxy Statement 
dated April 20, 1994, is incorporated herein by reference. See also Item X of 
Part I hereof. 

ITEM 11. EXECUTIVE COMPENSATION. 
         ----------------------
  Executive Compensation, Pages 7-13 and Director Compensation, Pages 17-18 of 
Registrant's Proxy Statement dated April 20, 1994, are incorporated herein by 
reference. 

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT. 
         --------------------------------------------------------------
  Outstanding Shares and Voting Rights, Pages 26-28 of Registrant's Proxy 
Statement dated April 20, 1994, is incorporated herein by reference. 

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS. 
         ----------------------------------------------
  Not Applicable. 

                                   PART IV 

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K. 
         ----------------------------------------------------------------

a) FINANCIAL STATEMENTS: 

   Consolidated Results of Operations for the Years Ended January 29, 1994, 
   January 30, 1993 and February 1, 1992. 

   Consolidated Statements of Financial Position at January 29, 1994 and 
   January 30, 1993.

   Consolidated Statements of Cash Flows for the Years Ended January 29, 1994, 
   January 30, 1993 and February 1, 1992. 

   Consolidated Statements of Common Shareholders' Investment for the Years 
   Ended January 29, 1994, January 30, 1993 and February 1, 1992. 

   Information which is an integral part of the financial statements: Notes and
   Analysis on Pages 21, 23, 25, 27 and 29-31, excluding years 1988-1990 on Page
   21, and the Report of Independent Auditors on Page 32 in Registrant's 1993
   Annual Report to Shareholders.

   FINANCIAL STATEMENT SCHEDULES: 

   For the Years Ended January 29, 1994, January 30, 1993 and February 1, 1992 

        V - Property and Equipment 

       VI - Accumulated Depreciation of Property and Equipment 

     VIII - Valuation and Qualifying Accounts 

       IX - Short-Term Borrowings 

        X - Supplementary Income Statement Information 

b) REPORTS ON FORM 8-K 

   Not Applicable. 

                                       3
<PAGE>
 
c) EXHIBITS 

<TABLE>
<CAPTION>
         <C>      <S>      
         (2)      Not Applicable 

         (3)A.    Articles of Incorporation 
                  Incorporated by reference to Exhibit (3)A. to Registrant's Form 10-K Report 
                  for the year ended January 30, 1993 ("1993 10-K"). 

            B.    By-Laws 
                  Incorporated by reference to Exhibit (3)B. to Registrant's 1993 10-K. 

         (4)      Instruments defining the rights of security holders, including indentures. 
                  Registrant agrees to furnish the Commission on request copies of instruments 
                  with respect to long-term debt. 

         (9)      Not Applicable 

        (10)A.    Executive Incentive Plan (PTOC) (a) 

            B.    Executive Incentive Plan (ROI) (b) 

            C.    Executive Incentive Plan (Personal Score) 

            D.    Excess Benefit Plan (c) 

            E.    Excess Benefit Plan II (d) 

            F.    Executive Long-Term Incentive Plan of 1981, as amended 
                  and restated. Amendment dated April 14, 1993 (e) 

            G.    Supplemental Pension Plan I (f) 

            H.    Supplemental Pension Plan II (g) 

            I.    Deferred Compensation Plan (h) 

            J.    Deferred Compensation Plan for Directors (i) 

            K.    Income Continuance Policy (j) 

            L.    SMG Income Continuance Policy (k) 

        (11)      Statements re Computation of Per Share Earnings 

        (12)      Computations of Ratios 

        (13)      1993 Annual Report to Shareholders (only those portions specifically 
                  incorporated by reference herein shall be deemed filed with the Commission) 

        (18)      Letter re Change in Accounting Principles 

        (19)      Not Applicable 

        (21)      List of Subsidiaries 

        (22)      Not Applicable 

        (23)      Consent of Independent Auditors 

        (24)      Powers of Attorney 

        (28)      Not Applicable 

        (29)      Not Applicable 

        (99)(I)   Registrant's 11-K Report (filed under Form SE)

            (II)  Registrant's Proxy Statement dated April 20, 1994 (only those portions 
                  specifically incorporated by reference shall be deemed filed with the 
                  Commission) (l) 

            (III) Schedule of Operating Profit and LIFO Provision 
</TABLE>
Copies of Exhibits (10)A.-(10)L., (21), (99)(I) and (99)(III) will be furnished
upon written request and payment of Registrant's reasonable expenses in
furnishing the exhibits.


                                       4
<PAGE>
 
<TABLE>
<CAPTION>
<C>      <S>      
(a)      Incorporated by reference to Exhibit A to Registrant's Proxy Statement dated April 20, 1994. 
(b)      Incorporated by reference to Exhibit B to Registrant's Proxy Statement dated April 20, 1994. 
(c)      Incorporated by reference to Exhibit (10)D. to Registrant's 1993 10-K. 
(d)      Incorporated by reference to Exhibit (10)E. to Registrant's 1993 10-K. 
(e)      Incorporated by reference to Exhibit (10)F. to Registrant's 1993 10-K. 
(f)      Incorporated by reference to Exhibit (10)G. to Registrant's 1993 10-K. 
(g)      Incorporated by reference to Exhibit (10)H. to Registrant's 1993 10-K. 
(h)      Incorporated by reference to Exhibit (10)I. to Registrant's 1993 10-K. 
(i)      Incorporated by reference to Exhibit (10)J. to Registrant's 1993 10-K. 
(j)      Incorporated by reference to Exhibit (10)A. to Registrant's 1993 10-K. 
(k)      Incorporated by reference to Exhibit (10)B. to Registrant's 1993 10-K. 
(l)      Incorporated by reference to Registrant's Proxy Statement dated April 20, 1994 
         (only those portions specifically incorporated by reference shall be deemed filed with the Commission). 
</TABLE>

                                       5
<PAGE>
 
                                  SIGNATURES 

     Pursuant to the requirements of Section 13 or 15(d) of the Securities 
Exchange Act of 1934, the registrant has duly caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized. 

                                 DAYTON HUDSON CORPORATION 

                                 By   /s/ Henry T. DeNero 
                                      --------------------------
                                      Henry T. DeNero 
                                      Vice Chairman and Chief Financial Officer 
Dated: April 19, 1994 

     Pursuant to the requirements of the Securities Exchange Act of 1934, the 
report has been signed below by the following persons on behalf of the 
registrant and in the capacities and on the dates indicated. 

                                      /s/ Bob Ulrich 
                                      -------------------------
                                      Robert J. Ulrich 
Dated: April 19, 1994                 Chief Executive Officer 

                                      /s/ Henry T. DeNero 
                                      -------------------------
                                      Henry T. DeNero 
                                      Vice Chairman and 
Dated: April 19, 1994                 Chief Financial Officer 

                                      /s/ J.A. Bogdan 
                                      -------------------------
                                      JoAnn Bogdan 
                                      Controller and 
Dated: April 19, 1994                 Chief Accounting Officer 

RAND V. ARASKOG            MICHELE J. HOOPER                  
ROBERT A. BURNETT          KENNETH A. MACKE                  
LIVIO D. DESIMONE          MARY PATTERSON MCPHERSON          
ROGER A. ENRICO            ROBERT J. ULRICH                  
WILLIAM W. GEORGE          JOHN R. WALTER                    
ROGER L. HALE              STEPHEN E. WATSON        Directors 
BETTY RUTH HOLLANDER 

  Henry T. DeNero, by signing his name hereto, does hereby sign this document 
pursuant to powers of attorney duly executed by the Directors named, filed 
with the Securities and Exchange Commission on behalf of such Directors, all 
in the capacities and on the date stated, such persons being a majority of 
the Directors of the Registrant. 

                                      By   /s/ Henry T. DeNero 
                                           ----------------------------
                                           Henry T. DeNero 
Dated: April 19, 1994                      Attorney-in-Fact 



                                       6
<PAGE>
 
                  DAYTON HUDSON CORPORATION AND SUBSIDIARIES 
                     SCHEDULE V - PROPERTY AND EQUIPMENT 
                       FISCAL YEARS 1993, 1992 AND 1991 
                            (MILLIONS OF DOLLARS) 

<TABLE>
<CAPTION>
COLUMN A                        COLUMN B      COLUMN C      COLUMN D     COLUMN E      COLUMN F 
- --------                       ----------    ---------    -----------    --------     ----------
                               BALANCE AT                                             BALANCE AT 
                               BEGINNING        (1)                        OTHER        END OF
CLASSIFICATION                 OF PERIOD     ADDITIONS    RETIREMENTS     CHANGES       PERIOD
- --------------                 ----------    ---------    -----------    --------     ----------
<S>                            <C>           <C>          <C>           <C>            <C>
1993:
 Land.........................   $  998        $  130         $  8         $-           $1,120
 Buildings and Improvements...    4,342           460           49          -            4,753
 Fixtures and Equipment.......    2,197           363          398          -            2,162
 Construction-in-Progress.....      223            25            -          -              248
                                 ------        ------         ----         ---          ------
                                 $7,760        $  978         $455         $-           $8,283
                                 ======        ======         ====         ===          ======
1992:
 Land.........................   $  897        $  105         $  4         $-           $  998
 Buildings and Improvements...    3,883           473           14          -            4,342
 Fixtures and Equipment.......    1,983           335          121          -            2,197
 Construction-in-Progress.....      198            25            -          -              223
                                 ------        ------         ----         ---         -------
                                 $6,961        $  938         $139         $-           $7,760
                                 ======        ======         ====         ===         =======
1991:
 Land.........................   $  723        $  175         $  1         $-           $  897
 Buildings and Improvements...    3,455           466           38          -            3,883
 Fixtures and Equipment.......    1,745           387          149          -            1,983
 Construction-in-Progress.....      210           (12)           -          -              198
                                 ------        ------         ----         ---          ------
                                 $6,133        $1,016         $188         $-           $6,961
                                 ======        ======         ====         ===          ======
</TABLE>
- -------------------------
(1) Represents acquisitions of fixed assets and additions to and transfers from 
    construction-in-progress.

                                       7
<PAGE>
 
                  DAYTON HUDSON CORPORATION AND SUBSIDIARIES 
      SCHEDULE VI - ACCUMULATED DEPRECIATION OF PROPERTY AND EQUIPMENT 
                       FISCAL YEARS 1993, 1992 AND 1991 
                            (MILLIONS OF DOLLARS) 

<TABLE>
<CAPTION>
COLUMN A                        COLUMN B      COLUMN C       COLUMN D     COLUMN E      COLUMN F 
- --------                       ----------    ----------    -----------    ---------    ----------
                                              ADDITIONS 
                               BALANCE AT    CHARGED TO                                BALANCE AT 
                               BEGINNING      COSTS AND                     OTHER        END OF 
CLASSIFICATION                 OF PERIOD      EXPENSES     RETIREMENTS     CHANGES       PERIOD 
- --------------                 ----------    ----------    -----------    ---------    ----------
<S>                            <C>            <C>          <C>           <C>            <C>
1993:
 Buildings and Improvements..... $1,125         $200           $ 37          $-          $1,288
 Fixtures and Equipment.........  1,072          298            322           -           1,048
                                 ------         ----           ----          ---         ------
                                 $2,197         $498           $359          $-          $2,336
                                 ======         ====           ====          ===         ======
1992:
 Buildings and Improvements..... $  950         $183           $  8          $-          $1,125
 Fixtures and Equipment.........    909          276            113           -           1,072
                                 ------         ----           ----          ---         ------
                                 $1,859         $459           $121          $-          $2,197
                                 ======         ====           ====          ===         ======
1991:
 Buildings and Improvements..... $  800         $161           $ 11          $-          $  950
 Fixtures and Equipment.........    808          249            148           -             909
                                 ------         ----           ----          ---         ------
                                 $1,608         $410           $159          $-          $1,859
                                 ======         ====           ====          ===         ======
</TABLE>
- ------------------------
Depreciation is computed using the straight-line method and the following
lives:

<TABLE>
<CAPTION>
<S>                                       <C>
Land improvements.......................  20 years
Buildings and building improvements.....  8 to 55 years
Leasehold improvements..................  Lease term or useful life of asset, whichever is less
Fixtures and equipment..................  3 to 8 years
</TABLE> 



                                       8
<PAGE>
 
                  DAYTON HUDSON CORPORATION AND SUBSIDIARIES 
              SCHEDULE VIII - VALUATION AND QUALIFYING ACCOUNTS 
                       FISCAL YEARS 1993, 1992 AND 1991 
                            (MILLIONS OF DOLLARS) 

<TABLE>
<CAPTION>
COLUMN A                             COLUMN B       COLUMN C      COLUMN D       COLUMN E 
- --------                            ----------     ---------     ----------     ----------
                                                   ADDITIONS 
                                    BALANCE AT     CHARGED TO                   BALANCE AT 
                                    BEGINNING      COSTS AND         (1)          END OF 
DESCRIPTIONS                        OF PERIOD       EXPENSES     DEDUCTIONS       PERIOD 
- ------------                        ----------     ---------     ----------     ----------
<S>                                 <C>             <C>          <C>             <C>
Allowance for Doubtful Accounts
 1993............................      $37            $53            $55           $35
 1992............................       46             56             65            37
 1991............................       44             65             63            46
</TABLE>
- --------------------------
(1) Accounts determined to be uncollectible are charged against reserve, net of
    collections on accounts previously charged against reserve.
 


                                       9
<PAGE>
 
                  DAYTON HUDSON CORPORATION AND SUBSIDIARIES 
                     SCHEDULE IX - SHORT-TERM BORROWINGS 
                       FISCAL YEARS 1993, 1992 AND 1991 
                            (MILLIONS OF DOLLARS) 

<TABLE>
<CAPTION>
COLUMN A                       COLUMN B        COLUMN C        COLUMN D       COLUMN E        COLUMN F 
- --------                      ----------    -------------    -----------    -----------    ------------- 
                                                               MAXIMUM        AVERAGE         WEIGHTED 
                                                                AMOUNT         AMOUNT         AVERAGE 
                              BALANCE AT       WEIGHTED      OUTSTANDING    OUTSTANDING    INTEREST RATE 
CATEGORY OF AGGREGATE           END OF         AVERAGE          DURING         DURING          DURING 
SHORT-TERM BORROWINGS           PERIOD      INTEREST RATE     THE PERIOD     THE PERIOD      THE PERIOD 
- ---------------------         ----------    -------------    -----------     ----------     -----------   
<S>                            <C>         <C>                <C>            <C>          <C>
1993: 
 Commercial paper                $200            3.0%           $  896          $298            3.2% 
 Short-term bank 
 borrowings                         -              -                 -             -              - 

1992: 
 Commercial paper (1)            $223            3.1%           $1,211          $460            3.7% 
 Short-term bank 
 borrowings                         -              -                41             5            4.2% 

1991: 
 Commercial paper (1)            $465            4.2%           $  941          $365            5.7% 
 Short-term bank 
 borrowings                         -              -               220            37            5.5% 
</TABLE>
- -------------------------------
(1) $200 million of the commercial paper outstanding at the end of 1992 and 1991
    was classified as long-term debt in the Consolidated Statements of Financial
    Position, as explained in the Commercial Paper note in Registrant's 1993
    Annual Report to Shareholders.


                                      10
<PAGE>
 
                  DAYTON HUDSON CORPORATION AND SUBSIDIARIES 
           SCHEDULE X - SUPPLEMENTARY INCOME STATEMENT INFORMATION 
                       FISCAL YEARS 1993, 1992 AND 1991 
                            (MILLIONS OF DOLLARS) 

<TABLE>
<CAPTION>
COLUMN A                                    COLUMN B 
- --------                             ---------------------  
                                     1993    1992     1991 
                                     ----    ----     ----
                                      CHARGED TO COSTS AND 
                                            EXPENSES 
                                     ---------------------
<S>                                 <C>      <C>      <C>
Taxes other than income taxes (1)
 Real and personal property taxes.  $141     $125     $110
 Payroll taxes....................   190      178      164
 Other............................    12       10        9
                                     ---      ---      ---
                                    $343     $313     $283

Advertising costs.................  $494     $437     $423

                                    Included  in Revenues
                                    ----------------------
Sales by leased departments.......  $165     $163     $153
Finance charge revenue............   192      186      182
</TABLE>
- ----------------------
(1) Taxes paid as Lessee in accordance with certain lease agreements have been
    included in cost of retail sales, buying and occupancy and are not included
    herein.

Amounts for maintenance and repairs, depreciation and amortization of 
intangible assets, pre-operating costs and similar deferrals, and royalties 
are not presented as such amounts are less than 1% of total revenues. 

                                      11

<PAGE>
 
                                 EXHIBIT (10)C.

                           DAYTON HUDSON CORPORATION
                            EXECUTIVE INCENTIVE PLAN
                                (PERSONAL SCORE)

                                   Article I

Sec. 1.1  Name.  The name of the short term incentive plan set forth herein is
          "Dayton Hudson Corporation Executive Incentive Plan (Personal Score)".
          It is sometimes hereinafter referred to as the "Plan".  "Company"
          refers to Dayton Hudson Corporation and its subsidiaries.  Division
          refers to an operating company, test strategy, staff group or other
          subdivision of the Company.

Sec. 1.2  Compensation Policy and Plan Intent.  The Plan has been designed to
          provide financial incentives ("incentive bonuses") to designated upper
          level executive employees, who through their efforts directly and
          significantly impact the achievement of Company goals and objectives.
          Such incentive bonuses are intended to reflect the executive's
          personal achievements.

Sec. 1.3  Eligibility.  Participation in this Plan is restricted to those upper
          level executive employees who, through their position and performance,
          have a decided impact upon the performance of the Company and/or a
          Division, and therefore upon the operating results of the Company.
          The Compensation Committee shall determine which individuals or groups
          of individuals by title or position or rank shall participate in the
          Plan.

          Divisions which participate in the Plan shall at times hereinafter be
          referred to as "Participating Divisions".  Executives participating in
          the Plan are referred to as "participants" at times herein.

          Those Divisions which do not participate in this Plan shall at times
          hereinafter be referred to as "Non-Participating Divisions".

Sec. 1.4  Transfer and Termination.  A participant who transfers to another
          Division or the Company, or who terminates employment for the purpose
          of early or normal retirement from the Company, or who dies or becomes
          disabled shall be eligible for incentive compensation at Plan Year end
          if they were an actual participant in the plan at the commencement of
          such Plan Year.  The incentive bonus, when determined, pursuant to the
          provisions hereof shall be prorated to reflect that portion of the
          Plan Year (including all if such is the case) during which the
          participant was enrolled and participating in the Plan as a
          participant.  Participants in this category will be treated in
          accordance with the following guidelines:
 
          a.   Transfers Between Participating Divisions.  In the event of a
               transfer between then Participating Divisions, a pro rata share
               of the incentive
<PAGE>
 
               bonus shall be contributed by each Participating Division if the
               participant has been designated as such in each Participating
               Division from the commencement of the Plan Year, or in the case
               of the successor Participating Division, from his/her
               commencement of employment to Plan Year end.

          b.   Transfers Between Participating Division and Non-Participating
               Division and Retirement, Death or Disability of Participating
               Executive.  In the event a participant transfers from a
               Participating Division to a Non-Participating Division, a pro
               rata incentive bonus calculated on the basis of the number of
               months (a major portion of a month to be considered a whole
               month) during the Plan Year the executive was a Participant in
               the Plan, over 12, will be awarded in the due course of the
               Plan's administration.  The same formula shall be utilized for
               executives who transfer from a Non-Participating Division to a
               Participating Division.  The same method of calculating an
               incentive bonus shall also be utilized in calculating incentive
               bonuses for participants who die, become disabled or who retire
               from the Company during the year.  Any such incentive bonuses
               would be paid only in the normal course of administration of the
               Plan.

          c.   New Executive Employees.  Upon recommendation of the Chief
               Administrative Officer or the Chief Executive Officer of a
               Division, whichever is applicable, and following approval thereof
               by the Chairman of the Company, a new executive employee who will
               have been employed by a Participating Division prior to the end
               of a Plan Year may be designated as a participant in the Plan,
               subject to the conditions of the Plan.

          d.   Termination Other Than Retirement, Death or Disability.  A
               participant who terminates his/her employment during the Plan
               Year for any reason other than retirement, death or disability,
               shall not be eligible for and shall not receive an incentive
               bonus for the subject Plan Year.  A participant who terminates
               following the completion of the subject Plan Year, but prior to
               the payout of such incentive bonus shall receive the incentive
               bonus under procedures which would, only for such purpose, treat
               them as still employed at the time of the Plan payout.

          e.   Promotion or Job Change.  A participant who has a promotion
               and/or a job change during a Plan Year will have his/her
               incentive bonus calculated using each grade level separately.
               The score and grade level shall determine the bonus percentage
               and that percentage shall be applied to the Midpoint of Salary
               Range while in the grade level.  The total incentive bonus will
               be the sum of the bonuses for each grade level.
 
                                       2
<PAGE>
 
          f.   Market Pricing Adjustment.  A participant whose grade level is
               adjusted during the Plan Year due to a "market pricing
               adjustment" will have his/her bonuses calculated for the entire
               period using the adjusted grade.  If a, b and/or e are
               applicable, those sections shall also apply and this section f
               shall be applicable only for the period that the "market pricing
               adjustment" relates to.

Sec. 1.5  Process For Determination of Incentive Bonuses
          ----------------------------------------------

          a.   Compensation Policy and Intent of Plan
               --------------------------------------

               Incentive bonuses under the Plan are based on the participant's
               individual accomplishments in his/her assigned job during the
               Plan Year.

          b.   Defined Incentive Bonus Terms
               -----------------------------

               "Bonus Matrix"

                    The "Bonus Matrix" is a table setting forth figures which
                    indicate, at varying participant scoring levels and
                    interrelated with varying job grade level classifications,
                    the percentage of incentive bonus attributable to each score
                    in relationship to the participant's Midpoint of Salary
                    Range.  The "Bonus Matrix" may be changed from time to time
                    at the election of the Compensation Committee but any change
                    in the Bonus Matrix shall have prospective application only.

               "Midpoint of Salary Range"

                    The "Midpoint of Salary Range" of a participant during the
                    related incentive bonus fiscal year is the midpoint for
                    his/her job grade as set forth in the salary range by job
                    grade that is applicable.

          c.   Determination of Bonus
               ----------------------

               (1)  Non-Pooled
                    ----------

                    Incentive bonuses for each participant will be calculated by
                    taking the participant's bonus percentage from the Bonus
                    Matrix, using his/her personal score above the specified
                    minimum and job grade and multiplying it by his/her Midpoint
                    of Salary Range.
 
                                       3
<PAGE>
 
               (2)  Pooled
                    ------

                    A bonus pool is calculated by multiplying the percentage
                    from the Bonus Matrix using the personal score for each
                    participant above the specified minimum by the participant's
                    Midpoint of Salary Range.

                    The bonus for each participant will be based on a ratio of
                    his/her bonus to do all bonuses paid under the Executive
                    Incentive Plan (Personal Score).  The percentage determined
                    by that ratio will be multiplied by the bonus pool.

          d.   Maximum Bonus
               -------------

               The maximum bonus payable under the Plan is equal to 250% of the
               salary of the Chief Executive Officer (the "CEO") or named
               executive officer, as the case may be, set forth in the previous
               year's Proxy Statement.  If the CEO or named executive officer
               held a different office or was not employed in his/her position
               for the full year covered by that Proxy Statement, the maximum
               bonus is 250% of the highest salary rate reported in such year.
               Provided, however, in either case the aggregate of all bonuses
               paid to the CEO or named executive officer under any combination
               of the Plan, ROI Plan and PTOC Plan may not exceed 250% of the
               relevant salary.  The aggregate of all bonuses paid to any other
               executive not listed above under any combination of the Plan, ROI
               Plan and PTOC Plan may not exceed 250% of his/her base salary.

                                   Article II

Sec. 2.1  Payment of Bonus.  Normally the total incentive bonus for a Fiscal
          Year will be paid in cash as soon as administratively feasible after
          the amount of the incentive bonus has been computed.
 
          However, any participant who is a participant in a deferred
          compensation plan or arrangement of the Company, may have his/her
          incentive bonus deferred pursuant to that plan or arrangement.

                                  Article III

Sec. 3.1  Beneficiary.  Any incentive bonus payments which become distributable
          after the death of a participant shall be distributed as they become
          due to such person or persons, or other legal entity as the
          participant may have designated in writing delivered to his/her
          Participating Division's personnel office on an approved form.  The
          participant may, from time to time, revoke or change any such
          designation by

                                       4
<PAGE>
 
          writing delivered to such Participating Division's personnel office on
          an approved form.  If there is no unrevoked designation on file with
          such corporate personnel office at the participant's death, or if the
          person or persons designated therein shall have all predeceased the
          participant, such distributions shall be made to the participant's
          spouse, or in the absence of a spouse, children and if the participant
          has no spouse or children, to the participant's estate.  If a
          participant has deferred his/her incentive bonus pursuant to a plan or
          arrangement, the plan or arrangement shall govern the beneficiary
          designation.

                                   Article IV

Sec. 4.1  Administration and Interpretation of Plan.  This Plan shall be
          interpreted by the Compensation Committee of the Company and its
          interpretations shall be final and binding on participants,
          Participating Divisions, and all other parties in interest.

          The Plan shall be administered by the Compensation Committee selected
          by the Board of Directors.  The Plan Committee reserves the right,
          from time to time, to prescribe rules and regulations, not
          inconsistent with the provisions of the Plan, and to modify or revoke
          such rules and regulations at such time and in such manner as it may
          deem proper.  A copy of this Plan and all such rules and regulations
          will be supplied to each person participating in the Plan and a copy
          of the then current Plan shall be maintained in the Company's
          personnel office and at the personnel office of each Participating
          Division and shall be available, upon request, for review by any
          participant or his duly authorized agent.  All persons in the Plan
          shall be bound by the terms of the Plan and of all rules and
          regulations pursuant thereto, all as now in effect or hereafter
          amended, promulgated or passed which shall likewise be maintained at
          the Company and each Participating Division personnel office.

                                   Article V

Sec. 5.1  Rights of Participants and Beneficiaries.  The Plan is not an
          employment agreement and does not assure or evidence to any degree the
          continued employment or the claim to continued employment of any
          participant for any time or period or job.

          No participant or beneficiary shall, by virtue of this Plan, have any
          interest in any specific asset or assets of the Company or any
          Participating Division.  A participant or beneficiary has only an
          unsecured contract right to receive cash payments in accordance with
          and at the times specified by the Plan.
 
          No participant shall have the right or ability to assign, pledge, or
          otherwise dispose of any part of an incentive bonus hereunder (except
          as provided in Section 3.1 hereof).

                                       5
<PAGE>
 
                                  Article VI

Sec. 6.1  Overview.  It is specifically understood that the Chairman of the
          Board and Chief Executive Officer of the Company shall at all times
          retain the authority to veto or rescind any appointment or designation
          of an individual as a participant (except an Executive Officer) under
          this Plan but it is the intent of the Plan that such authority shall
          be exercised with restraint and only for circumstances deemed by said
          officer to be of importance for preserving the integrity of the Plan's
          policy and/or its performance.
 
                                  Article VII

Sec. 7.1  Termination of Plan.  This Plan may be amended or terminated at any
          time by the Board of Directors of the Company.  Such amendment or
          termination, will not, without the participant's written consent,
          affect his/her incentive bonus or bonuses previously earned.

                                  Article VIII

Sec. 8.1  Miscellaneous Definitions.
          ------------------------- 

          a.   "Compensation Committee":  shall mean that committee of the Board
               of Directors of the Company designated as such on January 12,
               1994 or as it is thereafter designated during the term hereof and
               if during the term hereof no such named committee shall be
               designated by the Board of Directors it shall mean the Committee
               of the Board most nearly performing the duties of the
               Compensation Committee as defined at the time of its elimination
               as a Board Committee.

          b.   "Plan Year":  Plan Year shall be the applicable financial "Fiscal
                Year" of the Company.

          c.   "Retire or Retirement":  Retire or Retirement means a termination
               of employment pursuant to an arrangement contained in any formal
               private retirement plan or written agreement then in effect by
               the Company or any participating Division relative to the subject
               participant.

          d.   "Chairman":  Chairman shall at all times refer to the incumbent
               Chairman of the Board of Directors of the Dayton Hudson
               Corporation.

                                       6
<PAGE>
 
                                 Article IX

Sec. 9.1  Miscellaneous Provisions
          ------------------------

          a.   Headings.  Headings at the beginning of sections hereof are for
               convenience of reference, shall not be considered a part of the
               text of the Plan, and shall not influence its construction.

          b.   Capitalized Definitions.  Capitalized terms used in the Plan
               shall have their meaning as defined in the Plan unless the
               context clearly indicates to the contrary.

          c.   Gender.  Any references to gender also include the opposite
               gender.

          d.   Use of Compounds of Word "Here".  Use of the words "hereof",
               "herein", "hereunder", or similar compounds of the word "here"
               shall mean and refer to the entire Plan unless the context
               clearly indicates to the contrary.

          e.   Construed as a Whole.  The provisions of the Plan shall be
               construed as a whole in such manner as to carry out the
               provisions thereof and shall not be construed separately without
               relation to the context.

                                       7

<PAGE>
 
                                  EXHIBIT (11)

                           DAYTON HUDSON CORPORATION
                       COMPUTATION OF PER SHARE EARNINGS

                      (IN MILLIONS, EXCEPT PER-SHARE DATA)

<TABLE>
<CAPTION>
 
 
                                                                                       Year Ended
                                                               ------------------------------------------------------------
                                                               January 29, 1994      January 30, 1993      February 1, 1992
                                                               ----------------      ----------------      ----------------
Primary Computation                                            Earnings  Shares      Earnings  Shares      Earnings  Shares
- -------------------                                            --------  ------      --------  ------      --------  ------
<S>                                                            <C>       <C>         <C>       <C>         <C>       <C> 
Net Earnings                                                   $ 375                 $ 383                 $ 301
Less: Dividend requirements on ESOP preferred shares a/          (17)                  (24)                  (25)
                                                               -----                 -----                 -----
Adjusted net earnings                                          $ 358                 $ 359                 $ 276
                                                               =====                 =====                 =====
 
Average common shares outstanding                                        71.5                  71.3                  71.2
 
Average number of common share equivalents:
  Stock options                                                           0.1                   0.2                   0.2
  Performance shares                                                      0.2                   0.1                   0.1
                                                                        -----                 -----                 -----
Adjusted common equivalent shares outstanding-primary                    71.8                  71.6                  71.5
                                                                        =====                 =====                 =====
 
PRIMARY EARNINGS PER SHARE                                     $4.99                 $5.02                 $3.86
                                                               =====                 =====                 =====
 
Fully Diluted Computation
- -------------------------
 
Net Earnings                                                   $ 375                 $ 383                 $ 301
Less: Earnings impact of ESOP preferred share conversion a/      (12)                  (17)                  (19)
                                                               -----                 -----                 -----
Adjusted net earnings                                          $ 363                 $ 366                 $ 282
                                                               =====                 =====                 =====
 
Average common and common equivalent shares-primary                      71.8                  71.6                  71.5
Assumed conversion of ESOP preferred shares                               4.3                   4.3                   4.4
                                                                        -----                 -----                 -----
Adjusted common equivalent shares outstanding-fully diluted              76.1                  75.9                  75.9
                                                                        =====                 =====                 =====
 
FULLY DILUTED EARNINGS PER SHARE                               $4.77                 $4.82                 $3.72
                                                               =====                 =====                 =====
</TABLE> 
a/ At the beginning of 1993, with the adoption of Statement of Financial
Accounting Standard No.109, "Accounting for Income Taxes", the tax benefit to
the Corporation for dividends paid on ESOP preferred stock was limited to
allocated shares of ESOP preferred stock.  Average allocated ESOP preferred
shares outstanding were 1.6 million for the year ended January 29, 1994.

<PAGE>
 
                                  EXHIBIT (12)

                           DAYTON HUDSON CORPORATION
               COMPUTATION OF RATIOS OF EARNINGS TO FIXED CHARGES
                   FOR THE FIVE YEARS ENDED JANUARY 29, 1994

                             (MILLIONS OF DOLLARS)


<TABLE>
<CAPTION>
 
 
                                          January 29,   January 30,   February 1,   February 2,   February 3,
                                             1994          1993          1992          1991          1990
                                         ------------  ------------  ------------  ------------  ------------
<S>                                      <C>           <C>           <C>           <C>           <C>
Earnings:
  Consolidated net earnings............       $  375        $  383         $ 301        $  412         $ 410
  Income taxes.........................          232           228           171           249           268
                                              ------        ------         -----        ------         -----
     Total earnings....................          607           611           472           661           678
                                              ------        ------         -----        ------         -----
 
Fixed charges:
  Interest expense.....................          459           454           421           333           283
  Dividends on preferred stock (pre-tax
     basis)............................           39            39            39            39             2
  Interest portion of rental expense...           45            43            39            46            45
                                              ------        ------         -----        ------         -----
     Total fixed charges...............          543           536           499           418           330
 
Less:
  Dividends on preferred stock (pre-tax
     basis)............................          (39)          (39)          (39)          (39)           (2)
  Capitalized interest.................           (5)           (6)          (11)           (8)          (10)
                                              ------        ------         -----        ------         -----
 
     Fixed charges in earnings.........          499           491           449           371           318
                                              ------        ------         -----        ------         -----
 
Earnings available for fixed charges...       $1,106        $1,102         $ 921        $1,032         $ 996
                                              ======        ======         =====        ======         =====
 
Ratio of earnings to fixed charges.....         2.04          2.06          1.85          2.47          3.02
                                              ======        ======         =====        ======         =====
  
</TABLE>

<PAGE>
 
                                  EXHIBIT (13)

                               Financial Review
- --------------------------------------------------------------------------------
                 (Millions of Dollars, Except Per-Share Data)

FINANCIAL POLICIES

  Our principal financial policies are as follows:
  MAINTAIN STRONG INVESTMENT GRADE DEBT RATINGS. Our long-term debt ratings are
A+, A3 and A from Duff & Phelps, Moody's and Standard & Poor's, respectively.
Our commercial paper debt ratings are D-1+, P-2 and A-1 from Duff & Phelps,
Moody's and Standard & Poor's, respectively.
  MAINTAIN A YEAR-END DEBT RATIO WITHIN A RANGE OF 45% TO 65%. This debt ratio
range enables management to take advantage of changes in the economy and the
retail environment.
  Our debt ratio declined to 59% at the end of 1993 and we expect it to move
toward the middle of the range over time while continuing to support our
expansion.

<TABLE>
<CAPTION>

DEBT RATIO                                    1993     1992     1991
- --------------------------------------------------------------------
<S>                                         <C>      <C>      <C>
DEBT AND EQUIVALENTS                    
 Notes payable and current              
   portion of long-term debt*               $  373   $  394   $  453
 Long-term debt*                             4,279    4,330    4,227
 Present value of operating leases             504      419      411
- --------------------------------------------------------------------
 Total debt and equivalents                 $5,156   $5,143   $5,091
====================================================================
CAPITALIZATION                          
 Debt and equivalents                       $5,156   $5,143   $5,091
 Deferred income taxes and other               536      450      381
 Convertible preferred stock                   368      374      377
 Common shareholders' investment             2,737    2,486    2,231
- --------------------------------------------------------------------
 Total capitalization                       $8,797   $8,453   $8,080
====================================================================
YEAR-END DEBT RATIO                             59%      61%      63%
====================================================================

</TABLE>
* Includes capital leases.

              Dayton Hudson Corporation and Subsidiaries  Page 17
<PAGE>

                               Financial Review
- --------------------------------------------------------------------------------
                 (Millions of Dollars, Except Per-Share Data) 

FINANCIAL POLICIES continued

     FUNDING OF CAPITAL EXPENDITURES. Capital expenditure commitments are
limited to what can be financed by projected internally-generated funds and
committed financing.

CAPITAL EXPENDITURES

     Capital expenditures totaled $978 million in 1993 and are expected to be
approximately $1.3 billion in 1994. Capital expenditure priorities are as
follows:
     KEEP existing facilities fresh and exciting to maintain and grow current
market share.
     IMPROVE distribution and systems to cost-effectively support sales growth.
     BUILD new stores in existing markets to increase market share and leverage
our existing expense structure.
     BUILD stores in new markets to enhance growth and increase market share.
     Due to sufficient capital resources, we were able to maintain our capital
expenditure priorities while allocating the majority of our spending towards new
store growth. Most new store capital continues to be allocated to Target due to
its proven record of successful expansion and profitable growth.
     In order to retain flexibility, the majority of our planned capital
spending for the next several years remains uncommitted.

SHAREHOLDER RETURN

     DIVIDENDS. To support our objective of providing shareholders with an
attractive total return on their investment, it is our policy to make regular
annual increases in dividends declared on common stock. Dividends declared in
1993 increased 5% to $1.62 per share, compared with $1.54 per share declared in
1992. The quarterly dividend paid in the first quarter of 1994 was increased to
$.42 per share, indicating an annualized dividend of $1.68 per share.
     MARKET VALUE PER SHARE. The common stock price reflects the market's view
of our performance and future prospects, as well as industry and general
economic conditions. At March 24, 1994 there were 11,787 shareholders of record
and the common stock price was $74.75 per share.

              Dayton Hudson Corporation and Subsidiaries  Page 18

<PAGE>

                            Analysis of Operations
- --------------------------------------------------------------------------------
                 (Millions of Dollars, Except Per-Share Data)

     Our 1993 financial performance did not meet our expectations. Net earnings
were $375 million compared with $383 million in 1992 and $301 million in 1991.
The shortfall from our expectations was primarily due to poor performance at
Mervyn's.
     Despite not meeting our net earnings expectations, total operating profit
reached a record $1,109 million compared with $1,086 million in 1992 and $910
million in 1991. Target posted a 15% increase in operating profit and the
Department Store Division (DSD) reported an 18% increase. Mervyn's declined 37%.
Operating profit in 1993 was aided by a substantial LIFO credit, mainly due to
Mervyn's and DSD's adoption of internally-generated price indices (see
discussion on page 31).
     TARGET'S record operating profit improved strongly from 1992, reflecting
solid revenue growth and improved expense control somewhat offset by a lower
gross margin rate.
     MERVYN'S operating profit declined significantly as a result of lower
revenues, a lower gross margin rate and a higher operating expense rate.
     DSD achieved record operating profit due to higher revenues and improved
gross margin and operating expense rates.
     Fully diluted earnings per share were $4.77 in 1993 versus $4.82 in 1992
and $3.72 in 1991. Target, our primary growth vehicle, has contributed the
largest share to overall earnings in the past three years. Due to the
significant growth at Target, our lowest margin division, overall revenue growth
and the operating expense rate were favorably affected, while the gross margin
rate was unfavorably affected. The table below identifies the major factors in
the change in earnings per share:

<TABLE>
<CAPTION>

- -----------------------------------------------------------------------
VARIANCE ANALYSIS                             1993      1992       1991
- -----------------------------------------------------------------------
<S>                                          <C>       <C>       <C> 
Prior year's earnings per share              $4.82     $3.72     $ 5.20
Change due to:
    Revenues (a)                               .59       .81        .75
    Gross margin rate (b)                     (.52)     (.77)     (1.27)
    Operating expense rate (c)                 .16      1.32       (.09)
    Start-up expenses (d)                      .06      (.03)      (.14)
    Interest expense, net                     (.08)     (.31)      (.54)
    Corporate expense and other, net (e)      (.03)      .08       (.19)
    Unusual items (primarily earthquake)      (.23)        -          -
- -----------------------------------------------------------------------
EARNINGS PER SHARE                           $4.77     $4.82     $ 3.72
=======================================================================

</TABLE> 
(a) Includes sales, finance charge revenue and other.
(b) Excludes buying and occupancy costs.
(c) Includes buying and occupancy costs, portions of selling, publicity and
    administrative expense, depreciation and taxes other than income taxes.
(d) Includes costs associated with opening new stores and remodeling existing
    stores; included in selling, publicity and administrative expense.
(e) Includes corporate headquarters expense, corporate charitable contributions
    and other miscellaneous items.

REVENUES

     The Corporation reported a 7% increase in total revenues and a 1% increase
in comparable-store revenues in 1993 despite deflation of retail prices at all
operating divisions. Target's solid revenue increase was primarily due to its
new store expansion and continued success of its value-pricing strategy.
Mervyn's revenue decline reflects the slow process of re-orienting the consumer
from a heavy promotional shopping environment to a more balanced value-pricing
and promotional strategy. Additionally, both Target and Mervyn's have a
substantial presence in the California market, which remained depressed
throughout 1993. DSD's revenues were up slightly due primarily to added
promotional events.
























     Revenue growth in 1992 was the result of expanding the value-pricing
strategy at Target, along with new store growth, increased promotions and
increases in base business at all operating divisions. Revenue growth in 1991
was driven by new store expansion and the full-year contribution of Marshall
Field's operations. Overall price changes in 1992 and 1991 were minimal and, as
a result, reported comparable-store revenue increases closely approximate real
growth.

<TABLE>
<CAPTION> 

- -------------------------------------------------------------------------------------
REVENUE GROWTH                     1993                   1992                   1991
- -------------------------------------------------------------------------------------
                        ALL        COMP.       All        Comp.       All        Comp.
                     STORES      STORES*    Stores      Stores*    Stores      Stores*
- -------------------------------------------------------------------------------------
<S>                  <C>        <C>         <C>        <C>         <C>        <C> 
Target                   13%          5%        15%          5%        11%          4%
Mervyn's                 (2)         (6)         9           3          2          (1)
DSD                       1           1          3           2         17           1
- -------------------------------------------------------------------------------------
Total                     7%          1%        11%          4%         9%          2%
=====================================================================================

</TABLE> 
*Comparable-store revenues are revenues from stores open longer than a year.

     One measure used to evaluate store productivity is revenues per square
foot. Higher revenues per square foot at Target reflect increased base business,
partially offset by the inherent lower productivity of new stores. DSD's growth
was due to enhanced productivity, especially at the Marshall Field's stores.
Mervyn's decline reflects lower revenues.

<TABLE> 
<CAPTION> 

- ---------------------------------------------------------------------
REVENUES PER SQUARE FOOT* (dollars)          1993      1992      1991
- ---------------------------------------------------------------------
<S>                                          <C>       <C>       <C> 
Target                                       $213      $209      $205
Mervyn's                                      204       223       224
DSD                                           221       219       215
=====================================================================

</TABLE> 
*Thirteen-month average retail square footage.

              Dayton Hudson Corporation and Subsidiaries  Page 19

<PAGE>

                            Analysis of Operations
- --------------------------------------------------------------------------------
                 (Millions of Dollars, Except Per-Share Data)

GROSS MARGIN RATE

     Our gross margin rate declined in 1993, reflecting our lowering of opening
retail prices to meet the needs of the value-conscious consumer, partially
offset by a LIFO credit. Also, the 1993 holiday season was one of the most
promotional. Looking forward, with accelerated growth from Target and strategies
focusing on value at all the operating divisions, the gross margin rate may
continue to decline.
     TARGET'S gross margin rate declined slightly in 1993, reflecting the
ongoing impact of its value-pricing strategy. This impact was partially offset
by a corresponding improvement in the promotional markdown rate along with a
LIFO credit.
     MERVYN'S 1993 gross margin rate declined reflecting higher clearance
markdowns associated with reducing inventories. Also, implementation of a value
strategy pressured the gross margin rate despite an improvement in the
promotional markdown rate.
     DSD'S gross margin rate increased in 1993 reflecting a lower cost of
merchandise, in addition to a LIFO credit. Implementation of a value-pricing
strategy and higher promotional markdowns partially offset the improvement.
     The gross margin rate in 1992 declined slightly reflecting increased
consumer value-consciousness in a competitive retail environment. The 1991 gross
margin rate declined reflecting a weak economy and strong customer response to
advertised merchandise.

OPERATING EXPENSE RATE

     Our overall operating expense rate continued to improve in 1993 with
expense management at each of the operating divisions and the benefit of cross-
divisional synergies in technology, logistics and advertising. Operating expense
rate reductions will continue to be a major focus in 1994.
     TARGET'S operating expense rate improved in 1993, reflecting sales leverage
and expense efficiencies within the stores.
     MERVYN'S operating expense rate deteriorated substantially in 1993 despite
its continued focus on expense disciplines. The rate increase reflects slightly
higher operating expenses on lower revenues.
     DSD'S operating expense rate improved in 1993 due to distribution expense
efficiencies, partially offset by increased advertising expenses associated with
incremental promotional events.
     In 1992, the operating expense rate improved significantly through
disciplined expense management at each operating division. The 1991 operating
expense rate increased slightly, reflecting weak comparable-store revenue growth
at Mervyn's and DSD.

START-UP EXPENSES

     Start-up expenses declined in 1993 due to a reduction in the number of new
stores opened. Start-up expenses increased in 1992 and 1991 due to Target's
accelerated store growth and ongoing remodeling programs at all the operating
divisions. A total of 62 new stores were opened in 1993 compared with 68 in 1992
and 63 in 1991. Start-up expenses are recognized evenly throughout the year in
which the expenses are incurred.








































INTEREST EXPENSE

     Total interest expense increased in 1993, 1992 and 1991 due to an increase
in average debt required to finance the business. Lower interest rates somewhat
offset the impact of increased average debt levels.

<TABLE> 
<CAPTION> 

- ---------------------------------------------------------------------
COMPONENTS OF INTEREST EXPENSE, NET          1993      1992      1991
- ---------------------------------------------------------------------
<S>                                          <C>       <C>       <C> 
Interest on debt                             $438      $431      $397
Interest on capital leases                     15        15        14
Interest cost capitalized                      (5)       (6)      (11)
Interest income                                (2)       (3)       (2)
- ---------------------------------------------------------------------
Interest expense, net                        $446      $437      $398
=====================================================================

</TABLE> 

UNUSUAL ITEMS

     In January 1994, 11 Target stores and 13 Mervyn's stores sustained various
levels of damage associated with the Los Angeles earthquake. The portion of
uninsured losses included in operating profit and recorded in selling, publicity
and administrative expense, were $7 million and $15 million for Target and
Mervyn's, respectively.
     The Tax Reform Act of 1993 required a one-time after-tax charge to earnings
of $4 million, or $.05 per share, as a result of applying the higher tax rate to
deferred tax balances (see page 23).

              Dayton Hudson Corporation and Subsidiaries  Page 20

<PAGE>
 
                              Notes and Analysis
- -----------------------------------------------------------------------
                 (Millions of Dollars, Except Per-Share Data)

<TABLE>
<CAPTION>

BUSINESS SEGMENTS                              1993      1992      1991   
- -----------------------------------------------------------------------
<S>                                         <C>       <C>       <C>      
REVENUES                                                                 
Target                                      $11,743   $10,393   $ 9,041  
Mervyn's                                      4,436     4,510     4,143  
Department Store Division                     3,054     3,024     2,931  
Other                                             -         -         -
- -----------------------------------------------------------------------  
Total                                       $19,233   $17,927   $16,115  
=======================================================================
OPERATING PROFIT                                                          
Target                                      $   662   $   574   $   458  
Mervyn's                                        179       284       284  
Department Store Division                       268       228       168  
- -----------------------------------------------------------------------  
Total                                         1,109     1,086       910  
Interest expense, net                           446       437       398  
Corporate and other                              56        38        40  
- -----------------------------------------------------------------------  
EARNINGS BEFORE INCOME TAXES                $   607   $   611   $   472  
=======================================================================
OPERATING PROFIT AS A PERCENT OF REVENUES                                 
Target                                          5.6%      5.5%      5.1% 
Mervyn's                                        4.0       6.3       6.9  
Department Store Division                       8.8       7.5       5.7  
=======================================================================
ASSETS                                                                   
Target                                      $ 5,495   $ 4,913   $ 4,393  
Mervyn's                                      2,750     3,042     2,686  
Department Store Division                     2,240     2,292     2,317  
Corporate and other                             293        90        89  
- -----------------------------------------------------------------------  
Total                                       $10,778   $10,337   $ 9,485  
=======================================================================
DEPRECIATION                                                             
Target                                      $   263   $   236   $   208  
Mervyn's                                        146       135       117  
Department Store Division                        88        87        84  
Corporate and other                               1         1         1  
- -----------------------------------------------------------------------  
Total                                       $   498   $   459   $   410  
=======================================================================
CAPITAL EXPENDITURES                                                     
Target                                      $   716   $   571   $   605  
Mervyn's                                        180       294       303  
Department Store Division                        80        72       106  
Corporate and other                               2         1         2  
- -----------------------------------------------------------------------  
Total                                       $   978   $   938   $ 1,016  
=======================================================================

</TABLE>

Operating profit is LIFO earnings from operations before corporate expense,
interest and income taxes.

              Dayton Hudson Corporation and Subsidiaries  Page 21

<PAGE>

                      Consolidated Results of Operations
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>

(Millions of Dollars, Except Per-Share Data)          1993       1992       1991
================================================================================
<S>                                                <C>        <C>        <C>
REVENUES                                           $19,233    $17,927    $16,115

COSTS AND EXPENSES                           
 Cost of retail sales, buying and occupancy         14,164     13,129     11,751
 Selling, publicity and administrative               3,175      2,978      2,801
 Depreciation                                          498        459        410
 Interest expense, net                                 446        437        398
 Taxes other than income taxes                         343        313        283
- --------------------------------------------------------------------------------
 Total Costs and Expenses                           18,626     17,316     15,643
- --------------------------------------------------------------------------------
Earnings Before Income Taxes                           607        611        472
Provision for Income Taxes                             232        228        171
- --------------------------------------------------------------------------------
NET EARNINGS                                       $   375    $   383    $   301
================================================================================
PRIMARY EARNINGS PER SHARE                         $  4.99    $  5.02    $  3.86
FULLY DILUTED EARNINGS PER SHARE                   $  4.77    $  4.82    $  3.72
================================================================================
AVERAGE COMMON SHARES OUTSTANDING (MILLIONS):
 Primary                                              71.8       71.6       71.5
 Fully Diluted                                        76.1       75.9       75.9
================================================================================
</TABLE>

The financial statements should be read in conjunction with the Notes and 
Analysis contained throughout pages 21-32.

              Dayton Hudson Corporation and Subsidiaries  Page 22
<PAGE>

                              Notes and Analysis
- -------------------------------------------------------------------------------
                 (Millions of Dollars, Except Per-Share Data)

FINANCE CHARGE REVENUES

  Finance charge revenues on internal credit sales were $192 million on sales of
$3.5 billion in 1993, $186 million on sales of $3.5 billion in 1992 and $182
million on sales of $3.3 billion in 1991.

INCOME TAXES

  At the beginning of 1993, the Corporation adopted Statement of Financial
Accounting Standards (SFAS) No. 109, "Accounting for Income Taxes," which
requires the use of the liability method of accounting for deferred income
taxes. Prior-year financial statements have not been restated for the provisions
of SFAS No. 109. The cumulative and the current-year effects of the adoption
were not significant. Income taxes for 1992 and 1991 were calculated according
to SFAS No. 96, "Accounting for Income Taxes," which was superseded by SFAS No.
109.
  The Corporation's effective tax rate was 38.2% for 1993 compared with 37.3%
for 1992 and 36.3% for 1991. The increase in the 1993 tax rate over 1992
reflects the one percentage point increase in the federal statutory tax rate and
the associated one-time adjustment to increase deferred tax balances, partially
offset by tax savings from the reenactment of the Targeted Jobs Tax Credit.
Also, with the adoption of SFAS No. 109, the financial reporting deductibility
of ESOP preferred stock dividends earned was reduced to shares allocated to
participant accounts versus all outstanding ESOP shares. The higher effective
tax rate in 1992 over 1991 was primarily due to increased state tax rates.
  Effective tax rates vary from the federal statutory rate as follows:
<TABLE>
<CAPTION>
- ---------------------------------------------------------------
PERCENT OF EARNINGS BEFORE
INCOME TAXES                          1993      1992       1991
- ---------------------------------------------------------------
<S>                                   <C>       <C>        <C>
Statutory rate                        35.0%     34.0%      34.0%
State income taxes, net of                      
 federal tax benefit                   4.6       4.7        4.0
Cumulative effect of adopting                   
 SFAS No. 109                         (1.4)        -          -
Dividends on preferred stock           (.5)     (1.5)      (2.0)
Other                                   .5        .1         .3
- ---------------------------------------------------------------
Effective tax rate                    38.2%     37.3%      36.3%
===============================================================
</TABLE>

INCOME TAXES continued

  The components of the provision for income taxes were:
<TABLE>
<CAPTION>
- ---------------------------------------------------------------
INCOME TAX PROVISION                   1993     1992       1991
- ---------------------------------------------------------------
<S>                                    <C>      <C>        <C>
Current:                                                
 Federal                               $166     $176       $112
 State                                   37       41         25
- ---------------------------------------------------------------
                                        203      217        137
- ---------------------------------------------------------------
Deferred:                                                   
 Federal                                 23        8         31
 State                                    6        3          3
- ---------------------------------------------------------------
                                         29       11         34
- ---------------------------------------------------------------
Total                                  $232     $228       $171
===============================================================
</TABLE> 
























  The components of the net deferred tax liability were:
<TABLE> 
<CAPTION> 
- ---------------------------------------------------------------
                                         JANUARY 29, January 30,
NET DEFERRED TAX LIABILITY                     1994        1993
- ---------------------------------------------------------------
<S>                                      <C>         <C> 
Gross deferred tax assets:            
 Deferred compensation                         $ 55        $ 47
 Self-insured benefits                           69          44
 Postretirement health care obligation           41          38
 Other                                           59          74
- ---------------------------------------------------------------
                                                224         203
- ---------------------------------------------------------------
Gross deferred tax liabilities:                            
 Inventory                                       37           -
 Property and equipment                         304         290
 Purchase accounting differences                 33          33
 Other                                           34          35
- ---------------------------------------------------------------
                                                408         358
- ---------------------------------------------------------------
Net deferred tax liability                     $184        $155
===============================================================
</TABLE>

EARNINGS PER SHARE

  Primary earnings per share equal net earnings, less dividend requirements on
ESOP preferred stock (net of tax benefits in 1993 related to unallocated shares
associated with the adoption of SFAS No. 109), divided by the average number of
common shares and common stock equivalents outstanding during the period.
  Fully diluted earnings per share are computed based on the average number of
common shares and common stock equivalents outstanding during the period. The
computation assumes conversion of the ESOP preferred stock into common stock.
Net earnings also are adjusted for the additional expense required to fund the
ESOP debt service (net of tax benefits in 1993 related to unallocated shares
associated with the adoption of SFAS No. 109), which results from the assumed
replacement of the ESOP preferred dividends with common stock dividends.
  References to earnings per share relate to fully diluted earnings per share.

              Dayton Hudson Corporation and Subsidiaries  Page 23
<PAGE>

                 Consolidated Statements of Financial Position
- -------------------------------------------------------------------------------


<TABLE>
<CAPTION>

                                                        JANUARY 29,  JANUARY 30,
(Millions of Dollars)                                         1994         1993
- -------------------------------------------------------------------------------
<S>                                                     <C>          <C>
ASSETS
CURRENT ASSETS
 Cash and cash equivalents                                 $   321      $   117
 Accounts receivable                                         1,536        1,514
 Merchandise inventories                                     2,497        2,618
 Other                                                         157          165
- -------------------------------------------------------------------------------
 Total Current Assets                                        4,511        4,414

PROPERTY AND EQUIPMENT                         
 Land                                                        1,120          998
 Buildings and improvements                                  4,753        4,342
 Fixtures and equipment                                      2,162        2,197
 Construction-in-progress                                      248          223
 Accumulated depreciation                                   (2,336)      (2,197)
- -------------------------------------------------------------------------------
 Net Property and Equipment                                  5,947        5,563
OTHER                                                          320          360
- -------------------------------------------------------------------------------
TOTAL ASSETS                                               $10,778      $10,337
===============================================================================
LIABILITIES AND COMMON SHAREHOLDERS' INVESTMENT
CURRENT LIABILITIES                            
 Notes payable                                             $   200      $    23
 Accounts payable                                            1,654        1,596
 Accrued liabilities                                           903          849
 Income taxes payable                                          145          125
 Current portion of long-term debt                             173          371
- -------------------------------------------------------------------------------
 Total Current Liabilities                                   3,075        2,964

LONG-TERM DEBT                                               4,279        4,330

DEFERRED INCOME TAXES AND OTHER                                536          450

CONVERTIBLE PREFERRED STOCK                                    368          374
LOAN TO ESOP                                                  (217)        (267)

COMMON SHAREHOLDERS' INVESTMENT                
 Common stock                                                   72           71
 Additional paid-in capital                                     73           58
 Retained earnings                                           2,592        2,357
- -------------------------------------------------------------------------------
 Total Common Shareholders' Investment                       2,737        2,486
- -------------------------------------------------------------------------------
TOTAL LIABILITIES & COMMON SHAREHOLDERS' INVESTMENT        $10,778      $10,337
===============================================================================

</TABLE>

The financial statements should be read in conjunction with the Notes and 
Analysis contained throughout pages 21-32.

              Dayton Hudson Corporation and Subsidiaries  Page 24
<PAGE>

                              Notes and Analysis
- --------------------------------------------------------------------------------
                 (Millions of Dollars, Except Per-Share Data)

CASH EQUIVALENTS

     Cash equivalents represent short-term investments with a maturity of three
months or less at the time of purchase. Short-term investments are recorded at
cost, which approximates fair value.

ACCOUNTS RECEIVABLE

     Customer accounts receivable are classified as current assets and include
some which are due after one year, consistent with industry practice. Accounts
receivable generally are written off when any portion of the balance is 12
months past due, or when the required payments have not been received for six
consecutive months. The allowance for doubtful accounts was $35 million and $37
million at year-end 1993 and 1992, respectively.

CREDIT CARD SUBSIDIARY

     Retailers National Bank (the Bank), a national credit card bank and a
wholly owned subsidiary, was chartered on January 7, 1994. The Bank, at
inception, acquired the outstanding accounts receivable of DSD and Target. It
issues DSD-named credit cards, which are accepted at DSD and Target stores. Net
earnings for the Bank were insignificant for 1993. The following is the
condensed statement of financial position for the Bank.

<TABLE>
<CAPTION>

- --------------------------------------------------------------------------------
                                                                JANUARY 29, 1994
- --------------------------------------------------------------------------------
<S>                                                             <C> 
Accounts receivable, net                                                    $668
Other assets                                                                  16
- --------------------------------------------------------------------------------
Total Assets                                                                $684
================================================================================

Liabilities, principally deposit due to the Corporation                     $634
Investment of the Corporation                                                 50
- --------------------------------------------------------------------------------
Total Liabilities and Investment                                            $684
================================================================================

</TABLE> 

INVENTORIES

     Inventories and the related cost of sales are accounted for by the retail
inventory accounting method using the last-in, first-out (LIFO) basis. Under
this method, the cost of retail sales, as reported in the Consolidated Results
of Operations, represents current cost, thereby reflecting the effect of
changing prices. The accumulated LIFO provision was $80 million and $171 million
at year-end 1993 and 1992, respectively (see page 31 for further discussion of
the LIFO provision).

PROPERTY AND EQUIPMENT

     Property and equipment are recorded at cost less accumulated depreciation.
For financial reporting purposes, depreciation on property is computed using the
straight-line method over estimated useful lives. Accelerated depreciation
methods generally are used for income tax purposes.

ACCOUNTS PAYABLE

     Outstanding drafts included in accounts payable were $239 million and $372
million at year-end 1993 and 1992, respectively.


























LEASES

     Assets held under capital leases are included in property and equipment and
are charged to depreciation and interest over the life of the lease. Operating
leases are not capitalized and lease rentals are expensed. Rent expense on
buildings, included in buying and occupancy, includes percentage rents which are
based on a percentage of retail sales over stated levels. Total rent expense was
$100 million, $94 million and $92 million in 1993, 1992 and 1991, respectively.

     Many of the long-term leases include options to renew, with renewal terms
varying from five to 30 years. Certain leases also include options to purchase
the property. Future minimum lease payments required under noncancelable lease
agreements existing at the end of 1993 were:

<TABLE>
<CAPTION>

- ------------------------------------------------------------------------------
                                                        Operating      Capital
FUTURE MINIMUM LEASE PAYMENTS                              Leases       Leases
- ------------------------------------------------------------------------------
<S>                                                     <C>            <C> 
1994                                                         $ 99         $ 20
1995                                                           98           20
1996                                                           91           19
1997                                                           71           19
1998                                                           64           18
After 1998                                                    501          189
- ------------------------------------------------------------------------------
Total future minimum lease payments                           924          285
Less:  Interest*                                             (411)        (153)
       Executory costs                                         (9)          (5)
- ------------------------------------------------------------------------------
Present value of minimum lease payments                      $504         $127**
==============================================================================

</TABLE>
*  Calculated using the average interest rate in the year of inception for each
   lease (weighted average interest rate - 9.6%).
** Includes current portion of $5 million.

COMMITMENTS AND CONTINGENCIES

     Commitments for the purchase of real estate, construction of new
facilities, remodeling of existing facilities and other equipment purchases over
the next year amounted to approximately $186 million at January 29, 1994.
     The Corporation is exposed to claims and litigation arising out of the
ordinary course of business. Considering the insurance coverage in place for a
major portion of the claims and litigation, and noting that the ultimate
resolutions cannot be accurately predicted, management, after consulting with
legal counsel, believes that the presently identified claims and litigation will
not have a material adverse effect on the Corporation's results of operations or
its financial condition.

              Dayton Hudson Corporation and Subsidiaries  Page 25

<PAGE>

                     Consolidated Statements of Cash Flows
- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>

(Millions of Dollars)                                             1993            1992            1991
- ------------------------------------------------------------------------------------------------------
<S>                                                             <C>               <C>           <C>
OPERATING ACTIVITIES
 Net earnings                                                   $  375            $383          $  301
 Reconciliation to cash flow:
   Depreciation                                                    498             459             410
   Deferred tax provision                                           29              11              34
   Other noncash items affecting earnings                           60              48              26
   Changes in operating accounts providing/(requiring) cash:
     Accounts receivable                                           (22)            (84)            (23)
     Merchandise inventories                                       121            (237)           (365)
     Accounts payable                                               58             272              57
     Accrued liabilities                                            63             142              59
     Income taxes payable                                           20              27             (62)
   Other                                                            17             (37)              -
- ------------------------------------------------------------------------------------------------------
 Cash Flow Provided by Operations                                1,219             984             437
- ------------------------------------------------------------------------------------------------------
INVESTING ACTIVITIES
 Expenditures for property and equipment                          (969)           (918)         (1,009)
 Disposals of property and equipment                                79              10              19
- ------------------------------------------------------------------------------------------------------
 Cash Flow Required for Investing Activities                      (890)           (908)           (990)
- ------------------------------------------------------------------------------------------------------
 Net Financing Sources/(Requirements)                              329              76            (553)
- ------------------------------------------------------------------------------------------------------
FINANCING ACTIVITIES
 (Decrease)/increase in notes payable                              (23)           (242)            161
 Additions to long-term debt                                       528             550             756
 Reductions of long-term debt                                     (581)           (290)           (280)
 Principal payments received on loan to ESOP                        61              58              49
 Dividends paid                                                   (138)           (133)           (128)
 Other                                                              28               2              (1)
- ------------------------------------------------------------------------------------------------------
 Cash Flow (Used)/Provided by Financing Activities                (125)            (55)            557
- ------------------------------------------------------------------------------------------------------
Net Increase in Cash and Cash Equivalents                          204              21               4
Cash and Cash Equivalents at Beginning of Year                     117              96              92
- ------------------------------------------------------------------------------------------------------
CASH AND CASH EQUIVALENTS AT END OF YEAR                        $  321            $117          $   96
======================================================================================================
</TABLE>

The reclassification of $200 million of long-term debt to notes payable,
associated with the subsequent event discussed on page 27, is not reflected
in financing activities in the Statements of Cash Flows because it did not
involve cash. Amounts in these statements are presented on a cash basis
and therefore may differ from those shown in other sections of this annual
report.

Cash paid for interest (including interest capitalized) was $441 million, $438
million and $389 million in 1993, 1992 and 1991, respectively. Income taxes
paid were $183 million, $189 million and $200 million in 1993, 1992 and 1991,
respectively.

The financial statements should be read in conjunction with the Notes and
Analysis contained throughout pages 21-32.


              Dayton Hudson Corporation and Subsidiaries  Page 26
<PAGE>
 
                              Notes and Analysis
- --------------------------------------------------------------------------------
                 (Millions of Dollars, Except Per-Share Data)

ANALYSIS OF CASH FLOW (Unaudited)

  OPERATING ACTIVITIES. The improvement in 1993 cash flow from operations
reflects a decline in working capital, primarily Mervyn's inventories.
Internally-generated funds represent an important component of our capital
resources.
  INVESTING ACTIVITIES. The Corporation's investing activities reflect strategic
capital spending in all three operating divisions, primarily Target.
Approximately 73% of 1993 capital expenditures were made by Target, 19% by
Mervyn's and 8% by DSD. Nearly 63% of total expenditures were for building new
stores, with the balance spent on store remodeling, systems and distribution.
Capital expenditures for 1994 are expected to be approximately $1.3 billion. The
1994 store opening plans are for approximately 60 new Target stores and 10 new
Mervyn's stores, while the remodel program includes approximately 45 stores.
  FINANCING ACTIVITIES. Cash flow from operations and proceeds from the issuance
of debt are generally used to fund the Corporation's capital expenditures,
working capital needs, dividend payments and debt maturities and redemptions.
Internally-generated funds were sufficient to finance the Corporation's
investment activities in 1993 and 1992, while a portion of the Corporation's
needs were met by financing activities in 1991. (Refer to the Lines of Credit
note on this page for information regarding the Corporation's available credit.)

LINES OF CREDIT

  At year-end, two revolving credit agreements totaling $1 billion were
available from various lending institutions. There were no balances outstanding
at January 29, 1994. A fee is paid for the availability under these agreements
and the Corporation may borrow at various specified rates. Fees paid under these
agreements were $2 million each in 1993, 1992 and 1991.

NOTES PAYABLE

  At January 29, 1994, $200 million in commercial paper was outstanding. The 
average amount of commercial paper outstanding during the year was $298 
million, at a weighted average interest rate of 3.2%.
  Interest rate swaps were used to reduce interest rate exposure by effectively
fixing the rate on $200 million of variable-rate commercial paper at
approximately 8.6% until 1999. Subsequent to year end, the interest rate swaps
were terminated at a premium of $22 million. The premium will be amortized into
interest expense through 1999. It is anticipated that future interest rate
savings will offset the premium amortization. At January 30, 1993,

NOTES PAYABLE CONTINUED

$200 million of commercial paper, which supported the underlying obligation of
the swaps, was classified as long-term debt. Long-term revolving credit
agreements backed the commercial paper.

LONG-TERM DEBT

  During 1993, $528 million of long-term debt was issued with maturities of 1996
to 2023 at rates ranging from 4.65% to 7.875%, with an average interest rate of
7.1%. At year-end, the weighted average interest rate on total long-term debt
was 9.0% with an average maturity of 15 years. In 1993, the Corporation called
$300 million of notes and debentures at 7.875% to 10.75% due 1996 to 2013. The
replacement of this debt at lower interest rates results in current and future
expense savings.








































  Long-term debt due beyond one year was:

<TABLE>
<CAPTION>

- -------------------------------------------------------------------------------
                                                     JANUARY 29,     JANUARY 30,
LONG-TERM DEBT                                             1994            1993
- -------------------------------------------------------------------------------
<S>                                                  <C>             <C>     
Swapped commercial paper backed by revolving credit      $    -          $  200
4.65% to 10.0% unsecured notes and sinking
 fund notes and debentures due 1995 to 2023,
 and other debt                                           4,157           4,004
Capital lease obligations                                   122             126
- -------------------------------------------------------------------------------
Total                                                    $4,279          $4,330
===============================================================================

</TABLE>

  At January 29, 1994, the fair value of the $4,157 million 4.65% to 10.0%
unsecured notes, sinking fund notes and debentures, and other debt was
approximately $4,799 million. The fair value of the $200 million swapped
commercial paper was approximately $231 million at year-end. The fair value of
the long-term debt and swaps was estimated using discounted cash flow analysis,
based on the Corporation's current incremental borrowing rates for similar types
of financial instruments. The carrying amounts of the Corporation's other
borrowings, including the current portion of long-term debt, approximate their
fair values.
  As a condition of certain borrowings, related land, buildings and equipment
have been pledged as collateral. At year end, approximately $67 million of
property and equipment served as collateral for these loans.
  Required principal payments on long-term debt over the next five years,
excluding capital lease obligations, will be $168 million in 1994, $204 million
in 1995, $68 million in 1996, $123 million in 1997 and $200 million in 1998.


              Dayton Hudson Corporation and Subsidiaries Page 27
<PAGE>

          Consolidated Statements of Common Shareholders' Investment
- -------------------------------------------------------------------------------
<TABLE> 
<CAPTION> 
                                                                   Additional
                                                        Common        Paid-in     Retained
(Millions of Dollars)                                    Stock        Capital     Earnings      Total
- -----------------------------------------------------------------------------------------------------
<S>                                                     <C>        <C>            <C>          <C> 
FEBRUARY 2, 1991                                           $71            $41       $1,936     $2,048
Consolidated net earnings                                    -              -          301        301
Dividends declared                                           -              -         (128)      (128)
Conversion of preferred stock                                -              2            -          2
Stock option activity                                        -              8            -          8
- -----------------------------------------------------------------------------------------------------
FEBRUARY 1, 1992                                            71             51        2,109      2,231
Consolidated net earnings                                    -              -          383        383
Dividends declared                                           -              -         (135)      (135)
Conversion of preferred stock                                -              3            -          3
Stock option activity                                        -              4            -          4
- -----------------------------------------------------------------------------------------------------
JANUARY 30, 1993                                            71             58        2,357      2,486
Consolidated net earnings                                    -              -          375        375
Dividends declared                                           -              -         (140)      (140)
Tax benefit on unallocated preferred share dividends         -              6            -          6
Conversion of preferred stock                                -              6            -          6
Stock option activity                                        1              3            -          4
- -----------------------------------------------------------------------------------------------------
JANUARY 29, 1994                                           $72            $73       $2,592     $2,737
=====================================================================================================
</TABLE> 

COMMON STOCK
     Authorized 500,000,000 shares, $1.00 par value; 71,525,082 shares issued
and outstanding at January 29, 1994; 71,383,880 shares issued and outstanding at
January 30, 1993.

PREFERRED STOCK
     Authorized 5,000,000 shares; Series B ESOP Convertible Preferred Stock $.01
par value, 425,979 shares issued and outstanding at January 29, 1994; 432,014
shares issued and outstanding at January 30, 1993. Each share converts into ten
shares of the Corporation's common stock, has voting rights equal to the
equivalent number of common shares, and is entitled to cumulative annual
dividends of $56.20. Under certain circumstances, the shares may be redeemed at
the election of the Corporation or the ESOP.

JUNIOR PREFERRED STOCK RIGHTS
     The Corporation declared a distribution of shares of preferred share
purchase rights in 1986. Terms of the plan provide for a distribution of one
preferred share purchase right for each outstanding share of Dayton Hudson
common stock. Each right will entitle shareholders to buy one-hundredth of a
share of a new series of junior participating preferred stock at an exercise
price of $150, subject to adjustment. The rights will be exercisable only if a
person or group acquires ownership of 20% or more of Dayton Hudson common stock
or announces a tender offer to acquire 30% or more of the common stock.

The financial statements should be read in conjunction with the Notes and
Analysis contained throughout pages 21-32.

              Dayton Hudson Corporation and Subsidiaries  Page 28

<PAGE>
 
                              Notes and Analysis
- --------------------------------------------------------------------------------
                 (Millions of Dollars, Except Per-Share Data)

STOCK OPTION PLAN

  The Corporation has a stock option plan for key employees. Grants have
included stock options, performance shares and, beginning in 1993, restricted
stock awards. Options have included Incentive Stock Options, Non-Qualified Stock
Options or a combination of the two. Twelve months after the grant date 25% of
the majority of options granted become exercisable with another 25% after each
succeeding 12 months. These options are cumulatively exercisable and expire no
later than 10 years after the date of the grant. Stock options are awarded at
fair market value on the grant date. When exercised, proceeds are credited to
common shareholders' investment and no expense is incurred.
  Beginning in 1993, the performance shares earned and restricted stock awarded
generally vest at the end of a four-year period, at which time common stock is
issued and placed in escrow, subject to further restrictions. Prior to 1993,
performance shares earned were paid in cash and common stock. Compensation
expense on performance shares and restricted stock awards is recorded based on
the current market price of the Corporation's common stock and the extent to
which certain goals are being met. Performance share and restricted stock award
expense was less than $1 million in 1993, compared with $3 million and $1
million of performance share expense in 1992 and 1991, respectively.
  The number of shares of unissued common stock reserved for future grants under
the plan was 3,106,901 at the end of 1993 and 3,396,070 at the end of 1992.

<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------
OPTIONS, PERFORMANCE SHARES AND RESTRICTED STOCK AWARDS OUTSTANDING
- -------------------------------------------------------------------------------------
                                       OPTIONS
                      -----------------------------------------
                         NUMBER            PRICE   SHARES   PERFOR-  RESTRICTED
                             OF              PER    EXER-     MANCE       STOCK
                         SHARES            SHARE  CISABLE    SHARES      AWARDS
- -------------------------------------------------------------------------------
<S>                   <C>          <C>    <C>     <C>       <C>      <C>
Feb. 2, 1991          1,072,349    $14.30-$75.50  571,948   219,091           -
Granted                 190,513     73.81- 75.19
Canceled                (49,706)    30.25- 75.50
Exercised              (141,990)    14.30- 69.56
- -------------------------------------------------------------------------------
Feb. 1, 1992          1,071,166     17.44- 75.50  561,774   190,215           -
Granted                 198,027     59.81- 67.63
Canceled                (14,666)    17.44- 75.50
Exercised              (100,109)    17.44- 53.19
- -------------------------------------------------------------------------------
Jan. 30, 1993         1,154,418     30.25- 75.50  590,807   207,758           -
Granted                 205,268     65.25- 83.25
Canceled                (16,856)    53.00- 78.00
Exercised               (70,009)    30.25- 75.50
- -------------------------------------------------------------------------------
JAN. 29, 1994         1,272,821    $30.25-$83.25  654,624   247,689      30,494
===============================================================================
</TABLE>

PENSION PLANS

  The Corporation has three defined benefit pension plans which cover all
employees who meet certain requirements of age, length of service and hours 
worked per year. The benefits provided are based upon years of service and the 
employee's compensation.
  Contributions to the pension plans are made solely by the Corporation. To
compute net pension cost, the Corporation's actuarial consulting firm estimates
the total benefits which will ultimately be paid to eligible employees and then 
allocates these costs to service periods.
  The period over which unrecognized pension costs and credits are amortized,
including prior service costs and actuarial gains and losses, is based on the
remaining service period for those employees expected to receive pension
benefits.
























<TABLE>
<CAPTION>
- -------------------------------------------------------------------------------------
COMPONENTS OF NET PENSION EXPENSE                        1993        1992        1991
- -------------------------------------------------------------------------------------
<S>                                                      <C>         <C>         <C>
Service cost-benefits earned during the period            $22         $19         $18
Interest cost on projected benefit obligation              32          30          26
Return on assets-current                                  (50)        (30)        (79)
                -deferred                                  14          (1)         50
Amortization of transitional asset                          -           -          (7)
- -------------------------------------------------------------------------------------
Net pension expense                                       $18         $18         $ 8
=====================================================================================
</TABLE> 
 
<TABLE> 
<CAPTION> 
- -------------------------------------------------------------------------------------
ACTUARIAL ASSUMPTIONS                                    1993        1992        1991
- -------------------------------------------------------------------------------------
<S>                                                      <C>         <C>         <C>  
Discount rate                                               7-1/4%      8-1/2%      8-1/2%
Expected long-term rate of return on plan assets            9-1/2       9-1/2       9-1/2
Average assumed rate of compensation increase               5-1/4       7           7
=====================================================================================
</TABLE>

  During 1993, the Corporation changed certain actuarial assumptions used in the
calculation of its projected benefit obligation for the defined benefit plans.
The net effect of these changes on future years' pension expense is not expected
to be significant.

<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------
                                                                December 31,
FUNDED STATUS                                                  1993    1992
- ---------------------------------------------------------------------------
<S>                                                            <C>     <C>
Actuarial present value of:
 Vested benefit obligation                                     $385    $297
 Accumulated benefit obligation                                 411     316
===========================================================================
 Projected benefit obligation                                   466     380
Fair market value of plans' assets*                             454     403
- ---------------------------------------------------------------------------
Plans' assets (less than)/in excess of projected
 benefit obligation                                             (12)     23
Unrecognized prior service cost                                   4       5
Unrecognized net actuarial loss/(gain)                           42      (4)
- ---------------------------------------------------------------------------
Prepaid pension asset                                          $ 34    $ 24
===========================================================================
</TABLE>
*Plans' assets consist primarily of equity and fixed income securities.

              Dayton Hudson Corporation and Subsidiaries  Page 29
<PAGE>
 
                              Notes and Analysis
- --------------------------------------------------------------------------------
                 (Millions of Dollars, Except Per-Share Data)

SUPPLEMENTAL RETIREMENT PLAN

  The Corporation sponsors a defined contribution employee benefit plan.
Employees who meet certain eligibility requirements of age, length of service
and hours worked per year can participate in the plan by investing up to 15% of
their compensation.
  The Corporation's match equals 100% of each employee's contribution up to 5%
of each participant's total compensation, within ERISA limits. The Corporation's
contribution to the plan is invested in the ESOP.
  In 1989, the Corporation lent $379 million to the ESOP at a 9% interest rate
with an estimated maturity of 15 years. Proceeds from the loan were used by the
ESOP to purchase 438,353 shares of Series B ESOP Convertible Preferred Stock of
the Corporation. The original issue value of the ESOP preferred stock of $864.60
per share is guaranteed by the Corporation.
  The Corporation's contributions to the ESOP, plus dividends paid on preferred
stock held by the ESOP, are used to repay the loan principal and interest. Cash
contributed to the ESOP was $61 million each in 1993 and 1992, and $53 million
in 1991. Dividends earned on shares held by the ESOP were $24 million each in
1993 and 1992, and $25 million in 1991. Benefits expense, calculated based on
the shares allocated method, was $33 million, $28 million and $25 million in
1993, 1992 and 1991, respectively.
  In November 1993, the American Institute of Certified Public Accountants
issued Statement of Position (SOP) 93-6 "Employers' Accounting for Employee
Stock Ownership Plans." The statement is effective for fiscal years beginning
after December 15, 1993. Within the SOP, the Corporation may continue its
current accounting.

POSTRETIREMENT HEALTH CARE BENEFITS

  Certain health care benefits are provided for retired employees. Employees
eligible for retirement become eligible for these benefits if they meet minimum
age and service requirements and agree to contribute a portion of the cost. The
Corporation has the right to modify or terminate these benefits.

POSTRETIREMENT HEALTH CARE BENEFITS CONTINUED

<TABLE>
<CAPTION>
- -----------------------------------------------------------------------
                                                            December 31,
ACCUMULATED POSTRETIREMENT BENEFIT OBLIGATION            1993      1992
- -----------------------------------------------------------------------
<S>                                                      <C>       <C>         
Retirees                                                  $51       $52
Fully eligible active plan participants                    26        30
Other active plan participants                             14        14
Prior service cost                                         (7)       (6)
Unrecognized gain                                          14         4
- -----------------------------------------------------------------------
Total accumulated postretirement
 benefit obligation                                       $98       $94
=======================================================================
</TABLE>

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
NET PERIODIC COST                                        1993      1992     1991
- --------------------------------------------------------------------------------
<S>                                                      <C>       <C>      <C> 
Service cost - benefits earned during the period           $1        $1       $1
Interest cost on accumulated benefit                        8         8        7
- --------------------------------------------------------------------------------
Net cost                                                   $9        $9       $8
================================================================================
</TABLE>

























  An increase in the cost of covered health care benefits of 9.5% is assumed for
fiscal 1994. The rate is assumed to decrease incrementally to 6% in the year
2000 and remain at that level thereafter. The health care cost trend rate
assumption has a significant effect on the amounts reported. For example, a 1%
increase in the health care trend rate would increase the accumulated
postretirement benefit obligation by $7 million at year-end 1993 and the net
periodic cost by $1 million for the year. The discount rate used in determining
the accumulated postretirement benefit obligation was 7.25% for 1993 and 8.5%
for 1992.
  During 1993, the Corporation changed certain actuarial assumptions used in the
calculation of its projected benefit obligation for the postretirement health
care benefits. The net effect of these changes on future years' results for the
postretirement health care benefits is not expected to be significant.

SUMMARY OF OTHER ACCOUNTING POLICIES

  CONSOLIDATION. The financial statements include the accounts of the
Corporation after elimination of material intercompany balances and
transactions. All subsidiaries are wholly owned.
  FISCAL YEAR. Our fiscal year ends on the Saturday nearest January 31.

<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------
FISCAL YEAR                             Ended                                  Weeks
- ------------------------------------------------------------------------------------
<S>                                <C>                                         <C>  
1993                               January 29, 1994                               52
1992                               January 30, 1993                               52
1991                               February 1, 1992                               52
====================================================================================
</TABLE>
  
  Unless otherwise stated, references to years in this report relate to fiscal
years rather than to calendar years. 

              Dayton Hudson Corporation and Subsidiaries  Page 30
<PAGE>

                              Notes and Analysis
- --------------------------------------------------------------------------------
                 (Millions of Dollars, Except Per-Share Data)

QUARTERLY RESULTS (Unaudited)

  The same accounting policies are followed in preparing quarterly financial 
data as are followed in preparing annual data. Costs directly associated with 
revenues, such as cost of goods sold and percentage rent on leased stores, are 
allocated based on revenues. Certain other costs not directly associated with 
revenues, such as benefit plan expenses, bonuses and real estate taxes, are 
allocated evenly throughout the year.
  The table below summarizes results by quarter for 1993 and 1992:
<TABLE> 
<CAPTION> 
- ----------------------------------------------------------------------------------------------------------------------------
                              First Quarter   Second Quarter      Third Quarter        Fourth Quarter          Total Year
                             1993      1992   1993       1992    1993       1992       1993       1992       1993       1992
- ----------------------------------------------------------------------------------------------------------------------------
<S>                       <C>        <C>    <C>       <C>      <C>        <C>        <C>        <C>       <C>        <C>
Revenues                  $4,040     $3,719 $4,287     $3,967  $4,625     $4,340     $6,281     $5,901    $19,233    $17,927
Gross Profit(a)           $1,067     $1,009 $1,107     $1,068  $1,208     $1,151     $1,687     $1,570    $ 5,069    $ 4,798
Net Earnings              $   30     $   35 $   24     $   42  $   43     $   57     $  278     $  249    $   375    $   383
Earnings Per Share(b)     $  .35     $  .40 $  .28     $  .50  $  .53     $  .70     $ 3.62     $ 3.22    $  4.77    $  4.82
============================================================================================================================
Fully Diluted Average
  Common Shares
  Outstanding (Millions)    76.1       75.9   76.0       75.9    76.1       76.0       76.1       76.0       76.1       75.9
Dividends Declared Per
  Share                   $  .40     $  .38 $  .40     $  .38  $  .40     $  .38     $  .42     $  .40     $ 1.62     $ 1.54
Common Stock Price(c)
  High                    $   83-3/4 $   70 $   75     $   69  $   71-7/8 $   78-3/8 $   74-3/4 $   79-1/8 $   83-3/4 $   79-1/8
  Low                         69-1/8     60     63-1/4     59      65         61-7/8     65-7/8     72-1/2     63-1/4     59
============================================================================================================================

</TABLE> 
(a)  Gross profit is revenues less cost of retail sales, buying and occupancy.
(b)  Earnings per share are computed independently for each of the quarters 
     presented. The sum of the quarterly earnings per share may not equal the 
     total-year amount due to the impact of changes in average quarterly shares 
     outstanding.
(c)  Dayton Hudson Corporation's common stock is listed on the New York Stock 
     Exchange and the Pacific Stock Exchange.

LIFO PROVISION

  The following table shows the quarterly pre-tax LIFO provision and its impact 
on earnings per share:
<TABLE> 
<CAPTION> 
- -------------------------------------------------------------------------------
LIFO Expense/(Credit)*                  1993              1992             1991
- -------------------------------------------------------------------------------
                                         Per               Per              Per
Quarter (Unaudited)            Total   Share    Total    Share    Total   Share
- -------------------------------------------------------------------------------
<S>                            <C>     <C>      <C>      <C>      <C>     <C>  
First                           $  6   $ .05      $13     $.11     $ 16   $ .13
Second                             6     .05       15      .12       13     .11
Third                              3     .02        3      .02        3     .02
Fourth                          (106)   (.87)     (22)    (.18)     (70)   (.59)
- -------------------------------------------------------------------------------
Total year                      $(91)  $(.75)     $ 9     $.07     $(38)  $(.32)
===============================================================================

</TABLE> 
*LIFO expense/(credit) per share is computed based on fully diluted average 
shares outstanding during each period. The sum of quarterly LIFO expense per 
share may not equal the total-year amount due to the impact of changes in 
average shares outstanding.

  The fourth quarter 1993 LIFO credit was primarily the result of the adoption 
of internally-generated price indices at Mervyn's and DSD. Previously, Mervyn's 
and DSD used the Bureau of Labor Statistics' Department Stores Inventory Price 
Index to estimate retail price changes.

























  These internal price indices capture the inventory valuation impact of lower 
retail prices resulting from our value-pricing strategies. This change generated
a LIFO credit of $77 million, or $.63 per share. The cumulative and prior years'
effects of this change are not determinable. In addition to this change, the 
1993 LIFO credit was affected by a lower-than-expected internally-generated 
price index at Target, partially offset by a substantial decline in inventory 
levels at Mervyn's.
  The 1992 LIFO expense, as compared with the 1991 credit, was primarily due to 
a higher internal price index at Target, partially offset by lower inflation at 
Mervyn's and DSD. The 1991 LIFO credit primarily reflects Target's adoption of 
an internally-generated price index.
  The LIFO provision is adjusted each quarter for estimated changes in year-end 
retail inflation rates, inventory levels and markup levels. A final adjustment 
is recorded in the fourth quarter for the difference between the prior quarters'
estimates and actual total year LIFO expense.

                  Dayton Hudson Corporation and Subsidiaries  Page 31
<PAGE>

                        Report of Independent Auditors
- --------------------------------------------------------------------------------
 
Board of Directors and Shareholders
Dayton Hudson Corporation

  We have audited the accompanying consolidated statements of financial position
of Dayton Hudson Corporation and subsidiaries as of January 29, 1994 and January
30, 1993 and the related consolidated results of operations, cash flows and
common shareholders' investment for each of the three years in the period ended
January 29, 1994. These financial statements are the responsibility of the
Corporation's management. Our responsibility is to express an opinion on these
financial statements based on our audits.
  We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
  In our opinion, the financial statements referred to above present fairly, in
all material respects, the consolidated financial position of Dayton Hudson
Corporation and subsidiaries at January 29, 1994 and January 30, 1993, and the
consolidated results of their operations and their cash flows for each of the
three years in the period ended January 29, 1994, in conformity with generally
accepted accounting principles.
  As discussed in the notes to the financial statements, the Corporation changed
its method of estimating retail price indices used in its LIFO inventory
valuation for Mervyn's and the Department Store Division in 1993.

/s/ Ernst & Young

Minneapolis, Minnesota
March 18, 1994

              Dayton Hudson Corporation and Subsidiaries  Page 32
<PAGE>

                     Summary Financial and Operating Data
- --------------------------------------------------------------------------------
 
<TABLE>
<CAPTION>

(Millions of Dollars, Except Per-Share Data)        1993        1992        1991        1990        1989(a)
- -------------------------------------------------------------------------------------------------------- 
<S>                                              <C>          <C>         <C>         <C>         <C>          
INCOME STATEMENT DATA                                              
- -------------------------------------------------------------------------------------------------------- 
Revenues                                         $19,233      17,927      16,115      14,739      13,644    
- -------------------------------------------------------------------------------------------------------- 
Cost of retail sales,                                              
    buying and occupancy                         $14,164      13,129      11,751      10,652       9,890    
- -------------------------------------------------------------------------------------------------------- 
Selling, publicity and administrative            $ 3,175       2,978       2,801       2,478       2,264 
- -------------------------------------------------------------------------------------------------------- 
Depreciation                                     $   498         459         410         369         315
- -------------------------------------------------------------------------------------------------------- 
Interest expense, net                            $   446         437         398         325         267
- -------------------------------------------------------------------------------------------------------- 
Earnings from continuing operations                                                                                     
    before income taxes                          $   607         611         472         659         678   
- -------------------------------------------------------------------------------------------------------- 
Income taxes                                     $   232         228         171         249         268
- -------------------------------------------------------------------------------------------------------- 
Net earnings:               Continuing (b)       $   375         383         301         412         410
- -------------------------------------------------------------------------------------------------------- 
                            Consolidated         $   375         383         301         412         410    
- -------------------------------------------------------------------------------------------------------- 
FINANCIAL POSITION DATA                                                                         
- -------------------------------------------------------------------------------------------------------- 
Working capital                                  $ 1,436       1,450       1,452       1,236         912
- -------------------------------------------------------------------------------------------------------- 
Property and equipment                           $ 5,947       5,563       5,102       4,525       3,523
- -------------------------------------------------------------------------------------------------------- 
Total assets                                     $10,778      10,337       9,485       8,524       6,684
- -------------------------------------------------------------------------------------------------------- 
Long-term debt                                   $ 4,279       4,330       4,227       3,682       2,510
- -------------------------------------------------------------------------------------------------------- 
Convertible preferred stock                      $   368         374         377         379         379
- -------------------------------------------------------------------------------------------------------- 
Common shareholders' investment                  $ 2,737       2,486       2,231       2,048       1,753
- -------------------------------------------------------------------------------------------------------- 
PER COMMON SHARE DATA                                                                           
- -------------------------------------------------------------------------------------------------------- 
Fully diluted net earnings per share:                                                                                     
                            Continuing (b)       $  4.77        4.82        3.72        5.20        5.35  
- -------------------------------------------------------------------------------------------------------- 
                            Consolidated         $  4.77        4.82        3.72        5.20        5.35    
- -------------------------------------------------------------------------------------------------------- 
Cash dividend declared                           $  1.62        1.54        1.46        1.35        1.17
- -------------------------------------------------------------------------------------------------------- 
Market price - high                              $    83-3/4      79-1/8      80          78-1/8      66-3/8 
- -------------------------------------------------------------------------------------------------------- 
Market price - low                               $    63-1/4      59          56-3/8      47          43
- -------------------------------------------------------------------------------------------------------- 
Market price - close                             $    65-7/8      77-3/4      65-1/8      65-3/4      61-3/4
- -------------------------------------------------------------------------------------------------------- 
Common shareholders' investment                  $ 38.27       34.83       31.31       28.82       24.73
- -------------------------------------------------------------------------------------------------------- 
</TABLE>

The Summary Financial and Operating Data should be read in conjunction with the
Financial Statements, Notes and Analysis on pages 21-32.

(a)  Consisted of 53 weeks.
(b)  Includes cumulative income effect of two accounting changes, net, of $2
     million ($.03 per share) in 1990. 

              Dayton Hudson Corporation and Subsidiaries  Page 33
<PAGE>

DAYTON HUDSON CORPORATION 1993 FACTS

. One of America's largest general merchandise retailers with revenues of $19.2
  billion.
. More than 80% of revenues derived from discount and moderate-price retailing.
. Serves a wide range of consumers through 893 stores housing 94 million square
  feet of retail space in 33 states.
. Among America's 20 largest private employers, with a workforce totaling
  174,000.
. Largest commitment to community giving of any major general merchandise
  retailer with 1993 giving of $24.0 million.  Only major retailer to invest
  five percent of its federally taxable income in social action and arts
  programs in store communities.

TARGET

Target is an upscale discounter which provides quality merchandise at attractive
prices in clean, spacious and customer-friendly stores.  It has 554 stores
coast-to-coast.
<TABLE>
<CAPTION>
 
(Millions of Dollars)       1993     1992     1991
- -----------------------  -------  -------  -------
<S>                      <C>      <C>      <C>
Revenues                 $11,743  $10,393   $9,041
- --------------------------------------------------
Operating Profit         $   662  $   574   $  458
- --------------------------------------------------
Stores                       554      506      463
- --------------------------------------------------
Retail Square Feet*       58,087   52,211   47,086
</TABLE>

MERVYN'S

Mervyn's is a moderate-priced family department store chain specializing in soft
goods.  The division operates 276 stores in 15 states in the Northwest, West,
Southwest, Southeast, and Michigan.
<TABLE>
<CAPTION>
 
(Millions of Dollars)       1993     1992     1991
- -----------------------  -------  -------  -------
<S>                      <C>      <C>      <C>
Revenues                  $4,436   $4,510   $4,143
- --------------------------------------------------
Operating Profit          $  179   $  284   $  284
- --------------------------------------------------
Stores                       276      265      245
- --------------------------------------------------
Retail Square Feet*       22,273   21,305   19,479
</TABLE>












































DEPARTMENT STORES

The Department Store Division emphasizes fashion leadership, quality merchandise
and superior customer service.  The Division operates 63 full-service, full-line
department stores through three store groups predominantly in nine Midwestern
states:  19 Dayton's stores, 21 Hudson's stores and 23 Marshall Field's stores.
<TABLE>
<CAPTION>
 
(Millions of Dollars)       1993     1992     1991
- -----------------------  -------  -------  -------
<S>                      <C>      <C>      <C>
Revenues                  $3,054   $3,024   $2,931
- --------------------------------------------------
Operating Profit          $  268   $  228   $  168
- --------------------------------------------------
Stores                        63       63       62
- --------------------------------------------------
Retail Square Feet*       13,824   13,846   13,744
</TABLE>

*In thousands, reflects total square feet less office, warehouse and vacant
space.

              Dayton Hudson Corporation and Subsidiaries  Page 34
<PAGE>
 
TARGET LOCATIONS

<TABLE>
<CAPTION>
                          Retail Sq. Ft.        No.
                            in thousands  of stores
<S>                       <C>             <C>
Arizona                            1,921         18
Arkansas                             186          2
California                        12,127        115
Colorado                           1,887         18
Florida                            4,822         44
Georgia                            1,469         15
Idaho                                309          3
Illinois                           3,211         28
Indiana                            2,692         30
Iowa                               1,554         17
Kansas                               305          3
Kentucky                             556          6
Louisiana                            202          2
Michigan                           3,563         34
Minnesota                          4,467         38
Missouri                             840          8
Montana                              182          2
Nebraska                             597          6
Nevada                               842          8
New Mexico                           403          4
North Carolina                       479          5
North Dakota                         416          4
Ohio                                 809          7
Oklahoma                             779          8
Oregon                               828          8
South Carolina                       297          3
South Dakota                         391          4
Tennessee                          1,298         13
Texas                              6,713         63
Washington                         1,835         18
Wisconsin                          1,925         18
Wyoming                              182          2
- ---------------------------------------------------
Total                             58,087        554
 
 
MAJOR MARKETS
Greater Los Angeles                   60
Minneapolis/St. Paul                  28
Chicago                               18
Dallas/Ft. Worth                      17
Detroit                               17
Houston                               17
San Francisco Bay Area                17
Atlanta                               14
Miami/Ft. Lauderdale                  13
Phoenix                               13
Denver                                12
San Diego                             12
Seattle/Tacoma                        10
</TABLE>



































 
 
MERVYN'S LOCATIONS

<TABLE>
<CAPTION> 
                          Retail Sq. Ft.             No.
                            in thousands       of stores
<S>                       <C>                  <C>
Arizona                            1,154              14
California                         9,558             123
Colorado                             927              12
Florida                            1,634              18
Georgia                              487               6
Idaho                                 83               1
Louisiana                            538               7
Michigan                           1,175              15
Nevada                               412               6
New Mexico                           180               2
Oklahoma                             270               3
Oregon                               479               6
Texas                              3,331              41
Utah                                 678               7
Washington                         1,367              15
- --------------------------------------------------------
Total                             22,273             276

MAJOR MARKETS
Greater Los Angeles                   47
San Francisco Bay Area                22
Dallas/Ft. Worth                      13
Miami/Ft. Lauderdale                  13
San Diego                             11
Phoenix                               10
Detroit                                9
Houston                                9
Seattle/Tacoma                         8
Atlanta                                6
Denver                                 7
Salt Lake City                         6
Sacramento                             7
</TABLE>

























































DEPARTMENT STORE LOCATIONS

<TABLE>
<CAPTION>
                        Retail Sq. Ft.              No.
                          in thousands        of stores
<S>                     <C>                  <C>
DAYTON'S
Minnesota                        2,748              12
North Dakota                       299               3
South Dakota                       102               1
Wisconsin                          349               3

HUDSON'S
Indiana                            246               2
Michigan                         4,315              18
Ohio                               187               1

MARSHALL FIELD'S
Illinois                         3,944              15
Ohio                               201               1
Texas                              721               4
Wisconsin                          712               3
- ------------------------------------------------------
Total                           13,824              63

MAJOR MARKETS
Chicago                             14
Minneapolis/St. Paul                10
Detroit                              9
</TABLE>

                  Dayton Hudson Corporation and Subsidiaries  Page 35

<PAGE>
Ernst & Young                                       1400 Pillsbury Center
                                                    Minneapolis, Minnesota 55402
                                                    Phone: 612 343 1000



 
                                  EXHIBIT (18)



March 18, 1994



Mr. Douglas A. Scovanner
Senior Vice President & Treasurer
Dayton Hudson Corporation
777 Nicollet Mall
Minneapolis, Minnesota  55402

Dear Mr. Scovanner:

The notes to consolidated financial statements of Dayton Hudson Corporation 
included in its Annual Report on Form 10-K for the year ended January 29, 1994 
state that internally-generated indices were used in the valuation of the LIFO 
inventories of the Department Store Division and Mervyn's instead of the Bureau 
of Labor Statistics indices previously used. You have advised us that you 
believe the change is to a preferable method in your circumstances because it 
better represents the price changes being experienced at the Department Store 
Division and Mervyn's.

There are no authoritative criteria for determining a "preferable" LIFO 
inventory method based on the particular circumstances. However, we conclude 
that the change in the method of estimating retail price indices is to an 
acceptable alternative method which is preferable in your circumstances based on
your business judgment to make this change for the reason cited above.

                                         Very truly yours,
                                         /s/ Ernst & Young


<PAGE>
 
                                  EXHIBIT (21)

                           SUBSIDIARIES OF REGISTRANT
                           --------------------------



     As of April 1, 1994, the following are wholly-owned subsidiaries of the
Registrant and are Minnesota corporations except as otherwise indicated:

                  Bullseye Corporation (Delaware)
                  Dayton Credit Company
                  Dayton Development Company
                  Dayton's Commercial Interiors, Inc.
                  Dayton's Iron Horse Liquors, Inc.
                  Dayton's Travel Service, Inc.
                  Eighth Street Development Company
                  Mervyn's (California)
                  Mervyn's, Inc. (Delaware)
                  Retailers National Bank (national association)
                  Rooftop, Inc.
                  Seatamatic, Inc. (Nevada)
                  Target Stores, Inc.

                  Capitol Lounge Corp. (Wisconsin)
                  Clybourn Trading Corp. (Wisconsin)
                  Commercial Interiors, Inc. (Delaware)
                  Creative Fields, Inc. (Nevada)
                  DHC Milwaukee, Inc. (Wisconsin)
                  DHC Wine & Liquor Shop, Inc. (Wisconsin)
                  DHC Wisconsin, Inc. (Wisconsin)
                  Fieldridge, Inc. (Wisconsin)
                  Greener Fields, Inc. (Texas)
                  MAFCO, Inc. (Delaware)
                  Marshall Field & Company (Delaware)
                  Marshall Field's Chicago, Inc. (Delaware)
                  Marshall Field's Direct Response Company, Inc. (Illinois)
                  Marshall Field Direct Response Supply Company, Inc. (Illinois)
                  Marshall Field of Columbus, Inc. (Ohio)
                  Marshall Field's Mayfair, Inc. (Wisconsin)
                  Marshall Field Stores, Inc. (Delaware)
                  Windows on Wisconsin, Inc. (Wisconsin)

<PAGE>
 
                                  EXHIBIT (23)


                        CONSENT OF INDEPENDENT AUDITORS



     We consent to the incorporation by reference in the Annual Report (Form
10-K) of Dayton Hudson Corporation of our report dated March 18, 1994, included
in the 1993 Annual Report to Shareholders of Dayton Hudson Corporation.

     Our audits also included the financial statement schedules of Dayton Hudson
Corporation listed in Item 14(a).  These schedules are the responsibility of the
Company's management.  Our responsibility is to express an opinion based on our
audits.  In our opinion, the financial statement schedules referred to above,
when considered in relation to the basic financial statements taken as a whole,
present fairly in all material respects the information set forth therein.

     We also consent to the incorporation by reference in Registration Statement
Numbers 33-42364 and 33-59008 on Form S-3 and Post-Effective Amendment No. 1 to
Registration Statement Number 2-72549 and Registration Statement Numbers 
33-6918 and 33-66050 on Form S-8 of our report dated March 18, 1994, with 
respect to the consolidated financial statements incorporated herein by
reference and our report included in the preceding paragraph with respect to the
financial statement schedules included in this Annual Report (Form 10-K) of
Dayton Hudson Corporation.



                                                   /s/ Ernst & Young


Minneapolis, Minnesota
April 19, 1994

<PAGE>
 
                                  EXHIBIT (24)

                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.


                                            /s/  Rand V. Araskog
                                            ------------------------
                                            Rand V. Araskog


 
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  Robert A. Burnett
                                            -------------------------
                                            Robert A. Burnett


 
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  Livio D. DeSimone
                                            -------------------------
                                            Livio D. DeSimone


 
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  Roger A. Enrico
                                            -----------------------
                                            Roger A. Enrico


 
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  William W. George
                                            -------------------------
                                            William W. George


 
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  Roger L. Hale
                                            ---------------------
                                            Roger L. Hale


 
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  Betty Ruth Hollander
                                            ----------------------------
                                            Betty Ruth Hollander


 
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  Michele J. Hooper
                                            --------------------------
                                            Michele J. Hooper


 
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  Kenneth A. Macke
                                            ------------------------
                                            Kenneth A. Macke


 
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  Mary Patterson McPherson
                                            -----------------------------
                                            Mary Patterson McPherson
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  Robert J. Ulrich
                                            ------------------------
                                            Robert J. Ulrich

 
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  John R. Walter
                                            ----------------------
                                            John R. Walter


 
<PAGE>
 
                           DAYTON HUDSON CORPORATION

                               Power of Attorney
                           of Director and/or Officer


          KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation, does hereby make,
constitute and appoint KENNETH A. MACKE, STEPHEN E. WATSON, HENRY T. DeNERO, and
DOUGLAS A. SCOVANNER, and each or any one of them, the undersigned's true and
lawful attorneys-in-fact, with power of substitution, for the undersigned and in
the undersigned's name, place and stead, to sign and affix the undersigned's
name as such director and/or officer of said Corporation to a Form 10-K, Annual
Report, pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934,
for the fiscal year ended January 29, 1994, or other applicable form, including
any and all Exhibits, Schedules, Supplements and supporting documents thereto,
including, but not limited to, the Form 11-K Annual Reports of the Supplemental
Retirement, Savings, and Employee Stock Ownership Plan and similar plans
pursuant to Section 15(d) of the Securities Exchange Act of 1934, and all
amendments, supplementations and corrections thereto, to be filed by said
Corporation with the Securities and Exchange Commission, Washington, D.C. as
required in connection with its registration under the Securities Exchange Act
of 1934, as amended, granting unto said attorneys-in-fact, and each of them,
full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted.

          IN WITNESS WHEREOF, the undersigned has hereunto set the undersigned's
hand as of this 9th day of March, 1994.



                                            /s/  Stephen E. Watson
                                            -------------------------
                                            Stephen E. Watson


 

<PAGE>
 
                               EXHIBIT (99)(III)


                           DAYTON HUDSON CORPORATION
                SCHEDULE OF OPERATING PROFIT AND LIFO PROVISION

                             (MILLIONS OF DOLLARS)

<TABLE>
<CAPTION>
 
 
                               1993     1992    1991
                             -------  -------  ------
<S>                          <C>      <C>      <C>
 
Operating Profit
      Target                  $  662   $  574   $ 458
      Mervyn's                   179      284     284
      Dept. Store Division       268      228     168
                              ------   ------   -----
      Total                   $1,109   $1,086   $ 910
                              ======   ======   =====
 
 
 
LIFO (Expense)/Credit
      Target                  $   62   $   (2)  $  44*
      Mervyn's                     7*       4     (13)
      Dept. Store Division        22*     (11)      7
                              ------   ------   -----
      Total                   $   91   $   (9)  $  38
                              ======   ======   =====
 
</TABLE>


*  Reflects adoption of an internally-generated price index to estimate the
   change in its retail prices.


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