DAYTON HUDSON CORP
DEF 14A, 1994-04-19
VARIETY STORES
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<PAGE>
 
                           SCHEDULE 14A INFORMATION
                 PROXY STATEMENT PURSUANT TO SECTION 14(A) OF
                     THE  SECURITIES  EXCHANGE ACT OF 1934

  Filed by the Registrant    [X]
  Filed by a Party other than the Registrant    [_]
  Check the appropriate box:

  [_]       Preliminary Proxy Statement
  [X]       Definitive Proxy Statement
  [_]       Definitive Additional Materials
  [_]       Soliciting Material Pursuant to Sec. 240.14a-11(c) or
            Sec. 240.14a-12

            DAYTON HUDSON CORPORATION

- -------------------------------------------------------------------------------
     (Name of Registrant as Specified in Its Charter)
            DAYTON HUDSON CORPORATION

- -------------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement)

  Payment of Filing Fee (Check the appropriate box):
    [X]      $125 per Exchange Act Rule 0-11(c)(1)(ii),
             14a-6(i)(1), or 14a-6(j)(2).
    [_]      $500 per each party to the controversy
             pursuant to Exchange Act Rule 14a-6(i)(3).
    [_]      Fee computed on table below per Exchange
             Act Rules 14a-6(1)(4) and 0-11.

  (1)      Title of each class of securities to which transaction applies:
- ------------------------------------------------------------------------------

  (2)      Aggregate number of securities to which transactions applies:

- -------------------------------------------------------------------------------

  (3)      Per unit price or other underlying value of transaction
           computed pursuant to Exchange Act Rule 0-11: (1)

- --------------------------------------------------------------------------------

  (4)      Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------

(1) Set forth the amount on which the filing fee is calculated and state
    how it was determined.

    [_]       Check box if any part of the fee is offset as provided by
    Exchange Act Rule 0-11(a)(2) and identify the filing for which the
    offsetting fee was paid previously. Identify the  previous filing
    by registration statement number, or the Form or  Schedule and the date
    of its filing.

    (1)      Amount Previously Paid:

- -------------------------------------------------------------------------------

    (2)      Form, Schedule or Registration Statement No.:

- -------------------------------------------------------------------------------

    (3)      Filing Party:

- -------------------------------------------------------------------------------

    (4)      Date Filed:

- -------------------------------------------------------------------------------
<PAGE>

                     [LOGO OF DAYTON HUDSON CORPORATION] 

DAYTON HUDSON CORPORATION 
777 Nicollet Mall 
Minneapolis, Minnesota 55402 
612/370-6948 

                                                                April 20, 1994 



Dear Shareholder: 

    You are cordially invited to attend the Annual Meeting of Dayton Hudson 
Corporation to be held in Minneapolis at The Children's Theatre on Wednesday, 
May 25, 1994, beginning at 9:30 a.m. I encourage you to attend. Whether or 
not you plan to attend the meeting, I urge you to vote your proxy. 

    On behalf of your Board of Directors and employees, thank you for your 
continued support of and interest in Dayton Hudson. 

                                       Sincerely, 


                                       /s/ Kenneth A. Macke
                                       Kenneth A. Macke 
                                       Chairman of the Board 

<PAGE>

                      [LOGO OF DAYTON HUDSON CORPORATION]
 
DAYTON HUDSON CORPORATION 
777 Nicollet Mall 
Minneapolis, Minnesota 55402 
Telephone: (612) 370-6948 

Notice of Annual Meeting 
of Shareholders 
May 25, 1994 

____________________________________________________________________________

To Our Shareholders: 

    The Annual Meeting of Shareholders of Dayton Hudson Corporation will be held
at The Children's Theatre, Minneapolis Institute of Arts, 2400 3rd Avenue South,
Minneapolis, Minnesota, on Wednesday, May 25, 1994, at 9:30 a.m., Central
Daylight Time, for the following purposes:

    (1) To elect four directors for three-year terms. 

    (2) To approve the appointment of Ernst & Young as independent auditors. 

    (3) To approve for purposes of federal tax law two new short-term incentive 
        plans based on objective performance goals. 

    (4) To act upon any other business that may properly come before the
        meeting, including certain shareholder proposals.

    Holders of record of Common Stock and Series B ESOP Convertible Preferred 
Stock at the close of business on April 1, 1994 will be entitled to vote at 
the meeting and any adjournment thereof. 

    YOU ARE CORDIALLY INVITED TO ATTEND THE MEETING. WHETHER OR NOT YOU PLAN TO 
ATTEND THE MEETING, PLEASE COMPLETE, SIGN, DATE AND RETURN YOUR PROXY IN THE 
REPLY ENVELOPE PROVIDED AS SOON AS POSSIBLE. YOUR COOPERATION IN SIGNING AND 
RETURNING YOUR PROXY PROMPTLY WILL HELP AVOID FURTHER SOLICITATION EXPENSE TO 
YOUR CORPORATION. 

                                       /s/ James T. Hale
                                       JAMES T. HALE 
                                       Secretary 

Approximate Date of Mailing of Proxy Material: 
April 20, 1994 
<PAGE>
 
                          DAYTON HUDSON CORPORATION 
               777 NICOLLET MALL, MINNEAPOLIS, MINNESOTA 55402 

                               PROXY STATEMENT 
                        ANNUAL MEETING OF SHAREHOLDERS 
                                 MAY 25, 1994 

     The Board of Directors of Dayton Hudson Corporation (the "Corporation") 
solicits the enclosed Proxy for the Annual Meeting of Shareholders to be held 
at The Children's Theatre, Minneapolis Institute of Arts, 2400 3rd Avenue 
South, Minneapolis, Minnesota, on Wednesday, May 25, 1994, at 9:30 a.m., 
Central Daylight Time, and for any adjournment thereof. Shares represented by 
proxies in the form solicited will be voted. Proxies may be revoked at any 
time before being exercised by filing with the Secretary of the Corporation a 
proxy dated at a later time or a written revocation dated after the date of 
the proxy. 

                             PROPOSAL NUMBER ONE 

                            ELECTION OF DIRECTORS 

     Proxies solicited by the Board of Directors will, unless otherwise
directed, be voted for the election of four nominees to serve as Class III
directors for three-year terms expiring in 1997 and until their successors are
elected. The four nominees are Betty Ruth Hollander, Kenneth A. Macke, Mary
Patterson McPherson and Robert J. Ulrich.

     The Corporation's Restated Articles of Incorporation, as amended, provide 
that the business and affairs of the Corporation shall be managed by or under 
the direction of a Board of Directors consisting of not less than five nor 
more than twenty-one persons. Directors are divided into three classes. 
Directors of one class are elected each year for a term of three years. The 
Board of Directors currently consists of thirteen members, four of whom are 
Class II directors whose terms expire at the 1996 Annual Meeting, five of 
whom are Class I directors whose terms expire at the 1995 Annual Meeting, and 
four of whom are Class III directors whose terms expire at this Annual 
Meeting. 

     The Board of Directors has no reason to believe that any of the nominees is
not available or will not serve if elected. If for any reason any nominee
becomes unavailable for election, the Board of Directors may designate
substitute nominees, in which event the shares represented by the proxy cards
returned to the Corporation will be voted for such substitute nominees, unless
an instruction to the contrary is indicated on the proxy card. If elected, Mr.
Macke has announced that he will resign as a director on July 1, 1994 at the
time he retires as Chairman of the Board.

     All of the nominees are now directors. All of the present directors were 
elected to the Board of Directors by the shareholders, except for Mr. Ulrich 
who was elected by the Board of Directors on September 8, 1993. The Board of 
Directors held seven meetings during the last fiscal year, one of which was a 
two-day meeting. 

     The affirmative vote of the holders of a majority of the outstanding shares
of Common Stock and Series B ESOP Convertible Preferred Stock of the Corporation
present and entitled to vote on the election of directors is required for
election to the Board of Directors of each of the four director nominees. For
this purpose, a shareholder who abstains with respect to the election of
directors is considered to be present and entitled to vote on the election of
directors at the meeting, and is in effect casting a negative vote, but a
shareholder (including a broker) who does not give authority to a proxy to vote,
or withholds authority to vote, on the election of directors shall not be
considered present and entitled to vote on the election of directors.

                                       1

<PAGE>
 
  Following is information regarding the nominees and directors, including 
information furnished by them as to their principal occupations and the 
number of shares of Common Stock of the Corporation beneficially owned by 
them as of April 1, 1994. See page 27 for stock ownership table. 

<TABLE> 
<CAPTION>
                                                                                                      DIRECTOR 
   NAME                    PRINCIPAL OCCUPATION AND OTHER INFORMATION                        AGE       SINCE         
   ----                    ------------------------------------------                        ---      --------
<S>                    <C>                                                                   <C>      <C>
     Picture of        Rand V. Araskog is Chairman of the Board and Chief Executive           62        1982 
   Rand V. Araskog     Officer of ITT Corporation, a diversified multinational 
    appears here       company. He served in the Office of the Secretary of Defense 
                       from 1954 to 1960. From 1960 to 1966, he worked in the 
                       defense, space and aeronautical fields with Honeywell Inc. He 
                       joined ITT in 1966 and advanced through various management 
                       positions. He was elected Senior Executive Vice President and 
                       Chief Operating Officer in 1978. He was elected President and 
                       Chief Executive Officer in 1979 and Chairman in 1980. He is a 
   Rand V. Araskog     director of Alcatel Alstham, Dow Jones & Company, Inc., ITT 
       Class I         Corporation, The New York Stock Exchange, Inc. and Shell Oil 
Term expires in 1995   Corporation. (1)(3)(5)(6) 

     Picture of        Robert A. Burnett is retired Chairman and Chief Executive Officer      66        1983 
  Robert A. Burnett    of Meredith Corporation, a media company engaged in printing, 
    appears here       publishing, broadcasting and real estate. He joined Meredith in 
                       1952. He was appointed Advertising Director of its Better Homes 
                       and Gardens magazine in 1961. He was elected Vice President in 
                       1961, Executive Vice President in 1971 and President and Chief 
                       Operating Officer in 1973. He was Chief Executive Officer from 
  Robert A. Burnett    1977 to 1989. He was Chairman from 1988 to 1992. He is a director 
       Class I         of ITT Corporation, Meredith Corporation, Midwest Resources, Inc. 
Term expires in 1995   and Whirlpool Corporation. (1)(3)(4)(6) 

     Picture of        Livio D. DeSimone is Chairman and Chief Executive Officer of 3M,       57        1987 
  Livio D. DeSimone    a diversified manufacturer. He joined 3M in 1957 and held various 
     appears here      international and domestic positions. He was elected Area Vice 
                       President, Latin America in 1975; Vice President in 1979; and 
                       Executive Vice President in 1981. He was elected Chairman and Chief 
  Livio D. DeSimone    Executive Officer in 1991. He is a director of Cargill, Incorporated, 
       Class II        Cray Research, Inc., General Mills, Inc., 3M and Vulcan Materials 
 Term expires in 1996  Corporation. (1)(2)(5)(6) 
</TABLE> 
                                       2
<PAGE>
<TABLE> 
<CAPTION> 
                                                                                                      DIRECTOR
   NAME                    PRINCIPAL OCCUPATION AND OTHER INFORMATION                        AGE       SINCE
   ----                    ------------------------------------------                        ---      --------
<S>                    <C>                                                                   <C>      <C> 
     Picture of        Roger A. Enrico is Vice Chairman of PepsiCo, Inc., a domestic and      49        1990 
   Roger A. Enrico     international beverage and food business. He joined PepsiCo in 
    appears here       1971 and advanced through various management positions including 
                       Vice President of Marketing at Frito-Lay, Area Vice President/South 
                       Latin America for Pepsi-Cola International and President of 
                       Frito-Lay/Japan for PepsiCo Foods International. He was President 
                       and Chief Executive Officer of Pepsi-Cola USA from 1983 to May 
                       1986 when he became President and Chief Executive Officer of 
                       Pepsi-Cola Company. He was President and Chief Executive Officer 
                       of PepsiCo Worldwide Beverages from 1986 to 1990. He was Chairman 
                       and Chief Executive Officer of Frito-Lay from 1990 to 1992. In 
                       1992, he was elected Chairman and Chief Executive Officer of PepsiCo 
   Roger A. Enrico     Worldwide Foods. In 1993, he was elected Vice Chairman of PepsiCo, 
       Class II        Inc. He is a director of Bank One, Texas, N.A., PepsiCo, Inc. and 
Term expires in 1996   The Prudential Insurance Company of America. (1)(3)(5)(6) 

     Picture of        William W. George is President and Chief Executive Officer of          51        1993 
  William W. George    Medtronic, Inc., a therapeutic medical device company. He served 
    appears here       in the United States Department of Defense from 1966 to 1968 and 
                       worked in the United States Department of the Navy from 1968 to 
                       1969. From 1969 to 1978, he worked for Litton Industries, Inc., 
                       serving as president of Litton Microwave Cooking Products from 
                       1973 to 1978. He was elected to various officer positions at Honeywell, 
                       Inc. from 1978 to 1989, including President, Europe from 1980 to 
                       1983, President, Industrial Automation & Controls from 1987 to 
                       1988 and President, Space & Aviation Controls from 1988 to 1989. 
                       He was elected President and Chief Operating Officer of Medtronic 
  William W. George    in 1989 and was elected President and Chief Executive Officer in 
       Class II        1991. He is a director of Medtronic, Inc., Toro Company and Valspar 
Term expires in 1996   Corporation. (1)(2)(4)(6) 

      Picture of       Roger L. Hale is President and Chief Executive Officer of Tennant      59        1982 
    Roger L. Hale      Company, an industrial equipment manufacturer. He is also Vice 
    appears here       Chairman of the Executive Committee of the Board of Directors of 
                       the Corporation. He joined Tennant in 1961. He was appointed Assistant 
                       to the President in 1963 and was elected Vice President and director, 
                       systems and corporate development in 1968. In 1972, he was elected 
                       Vice President, International and in 1975, he was elected President 
    Roger L. Hale      and Chief Operating Officer. He was elected Chief Executive Officer 
       Class I         in 1976. He is a director of First Bank System, Inc., Tennant Company 
Term expires in 1995   and The St. Paul Companies, Inc. (1)(3)(5)(6) 
</TABLE> 
                                       3
<PAGE>
<TABLE> 
<CAPTION> 
                                                                                                      DIRECTOR
   NAME                    PRINCIPAL OCCUPATION AND OTHER INFORMATION                        AGE       SINCE
   ----                    ------------------------------------------                        ---      --------
<S>                    <C>                                                                   <C>      <C> 
      Picture of       Betty Ruth Hollander is Chairman of the Board and Chief Executive      64        1986 
      Betty Ruth       Officer of The Omega Group, Inc., a manufacturer of scientific 
      Hollander        measurement and control devices and systems, technical publishing 
     appears here      and industrial and commercial real estate development. She founded 
                       Omega Engineering, Inc. and was elected President in 1962. She 
                       was elected Chairman and Chief Executive Officer of The Omega Group, 
     Betty Ruth        Inc. in 1978. She is a director of the People's Bank and the People's 
     Hollander         Bank Trustees. (1)(3)(4)(6) 
     Class III  
  Nominee for term  
  expiring in 1997 

      Picture of       Michele J. Hooper is Corporate Vice President, International           42        1990 
  Michele J. Hooper    Businesses, Caremark International, Inc., a health care company. 
     appears here      She joined Baxter Healthcare Corporation in 1976 and served in 
                       various management positions before being named Vice President, 
                       Corporate Planning for Baxter International in 1984. In 1988, she 
                       was elected President of Baxter Healthcare Corporation, Canada. 
                       From 1991 to 1992 she was President, Alternate Site International, 
                       a unit of Baxter Corporation. In 1992, she became President, 
  Michele J. Hooper    International Business Group, Caremark International, Inc. and 
       Class I         in 1993, she became Corporate Vice President, International 
Term expires in 1995   Businesses, Caremark International, Inc. (1)(2)(5)(6) 

      Picture of       Kenneth A. Macke is Chairman of the Board and Chairman of the          55        1979 
  Kenneth A. Macke     Executive Committee of the Corporation. He joined Dayton's as 
     appears here      a merchandise trainee in 1961 and advanced through various 
                       management positions at Dayton's and Target. In 1977, he was  
                       elected Chairman and Chief Executive Officer of Target and  
                       Senior Vice President of the Corporation. He served as  
                       President of the Corporation from 1981 to 1984. In 1982, he  
                       was elected Chief Operating Officer of the Corporation. In 1983,  
                       he was elected Chief Executive Officer. In 1984, he was elected 
   Kenneth A. Macke    Chairman of the Board. He was elected Chairman of the Executive 
     Class III         Committee in 1985. Mr. Macke was Chief Executive Officer until  
  Nominee for term     April 13, 1994. He is a director of First Bank System, Inc., 
  expiring in 1997     General Mills, Inc. and Unisys Corporation. (1)
</TABLE>
                                      4 
<PAGE>
<TABLE> 
<CAPTION> 
                                                                                                      DIRECTOR
   NAME                    PRINCIPAL OCCUPATION AND OTHER INFORMATION                        AGE       SINCE
   ----                    ------------------------------------------                        ---      --------
<S>                    <C>                                                                   <C>      <C>  
 
     Picture of        Mary Patterson McPherson is President of Bryn Mawr College. She        58        1988 
   Mary Patterson      joined Bryn Mawr College as an Assistant, Fellow and Lecturer in 
      McPherson        1961. She became Assistant Dean in 1964, Associate Dean in 1969 
    appears here       and Dean, Undergraduate College in 1970. She became an Associate 
                       Professor in 1970. She was Acting President from 1976 to 1977 and 
                       became President in 1978. She is a director of Bell Telephone Company 
    Mary Patterson     of Pennsylvania. (1)(2)(4)(6) 
      McPherson  
      Class III 
   Nominee for term  
   expiring in 1997
                                                                                                  
    Picture of         Robert J. Ulrich is Chief Executive Officer of the Corporation         50        1993 
 Robert J. Ulrich      and Chairman and Chief Executive Officer of Target, a division 
   appears here        of the Corporation. Mr. Ulrich began his retailing career as a 
                       merchandising trainee at Dayton's in 1967 and advanced through 
                       various management positions. In 1981, Mr. Ulrich was named Executive 
                       Vice President of Dayton's and later that year was named President 
                       and Chief Executive Officer of Diamond's, a former operating company 
                       of the Corporation. In 1984, Mr. Ulrich was named President of 
  Robert J. Ulrich     the Department Store Division. Later that year he was named President 
      Class III        of Target. He became Chairman and Chief Executive Officer of Target 
  Nominee for term     in 1987. He was elected Chief Executive Officer of the Corporation 
  expiring in 1997     on April 13, 1994. 

      Picture of       John R. Walter is Chairman and Chief Executive Officer of R.R.         47        1991 
    John R. Walter     Donnelley & Sons Company, a provider of printing and printing related 
     appears here      services. He joined R.R. Donnelley in 1969. He was elected Executive 
                       Vice President -- Operations in 1986. He was elected President 
    John R. Walter     in 1987, and was elected Chairman and Chief Executive Officer in 
      Class I          1989. He is a director of Abbott Laboratories, Deere & Company 
Term expires in 1995   and R.R. Donnelley & Sons Company. (1)(2)(4)(6) 

      Picture of       Stephen E. Watson is President of the Corporation and Chairman         49        1990 
  Stephen E. Watson    and Chief Executive Officer of its Department Store Division. He 
     appears here      joined Dayton's in 1973 as a merchandising trainee and advanced 
                       through various management positions. In 1982, he was named Executive 
                       Vice President for merchandising and marketing. He became President 
                       of Hudson's in 1984. He was named President of the Department Store 
                       Division in 1985 and later that year became Chairman and Chief 
  Stephen E. Watson    Executive Officer of the Department Store Division. He was elected 
       Class II        Executive Vice President of the Corporation in 1989 and President 
Term expires in 1996   in 1990. He is a director of Norwest Corporation. 
</TABLE>
- --------------------------
(1) Member of the Executive Committee. 

(2) Member of the Audit Committee.
                                      5 
<PAGE>
 
(3) Member of the Compensation Committee. 

(4) Member of the Corporate Responsibility Committee. 

(5) Member of the Finance Committee. 

(6) Member of the Nominating Committee 

Executive Committee 

  The Executive Committee of the Board of Directors is elected by the 
directors. The Executive Committee consists of the Chairman of the Board of 
the Corporation and all the independent directors. The members of the 
Executive Committee are identified above. During the last fiscal year, the 
Executive Committee held four meetings. The Executive Committee reviews the 
Compensation Committee's recommendations on performance and compensation of 
all senior corporate officers and certain other senior executives within the 
Corporation. As part of its responsibilities, the independent director 
members of the Executive Committee conduct the annual evaluation of the Chief 
Executive Officer of the Corporation. The Executive Committee also reviews 
the compensation policies and practices of the Corporation and it monitors 
the Corporation's managerial capabilities and requirements. 

Nominating Committee 

  The Board of Directors has a Nominating Committee, consisting of all the 
independent directors. The Nominating Committee held two meetings during the 
last fiscal year. The Nominating Committee considers the qualifications of 
and recommends each candidate and incumbent for election as a director of the 
Corporation and nominates candidates to fill Board vacancies. The Board of 
Directors created the Nominating Committee so that the selection of directors 
would be made solely by the independent directors. 

  The Nominating Committee will consider nomination by a shareholder of a 
candidate for election as a director of the Corporation. Any shareholder who 
wishes the Nominating Committee to consider a candidate should submit a 
written request and related information to the Nominating Committee no later 
than December 31 of the calendar year preceding the next Annual Meeting of 
Shareholders (currently held in May). Under the Corporation's Restated 
Articles of Incorporation, as amended, if a shareholder plans to nominate a 
person as a director at a meeting, the shareholder is required to place a 
proposed director's name in nomination by written request received by the 
Secretary of the Corporation at least 60 days prior to an annual or special 
meeting, together with the written consent of such person to serve as a 
director. 

Compensation Committee 

  The Board of Directors has a Compensation Committee, consisting of the 
independent directors identified above. The Compensation Committee held four 
meetings during the last fiscal year. The Compensation Committee reviews 
management proposals regarding compensation programs, plans and guidelines, 
focusing on a "pay for performance" compensation philosophy. The Compensation 
Committee reviews the performance of all senior corporate officers and 
certain other senior executives within the Corporation and recommends their 
compensation based on their performance. The Compensation Committee also 
determines awards and payouts under the Corporation's long-term incentive 
plan and makes certain determinations regarding short-term incentive 
compensation. 

Audit Committee 

  The Board of Directors has an Audit Committee, consisting of the independent 
directors identified above. The Audit Committee held two meetings during the 
last fiscal year. In designating the members of the Audit Committee, the 
Board specifically evaluates their independence of judgment according to 
guidelines published by the New York Stock Exchange. The Audit Committee, 
among other duties, reviews the overall audit scope, plans for internal and 
independent audits, the Corporation's internal controls, emerging accounting 
issues, officer and director expenses, audit fees and retirement plans. The 
Audit Committee meets individually with the internal auditors and 

                                       6
<PAGE>
 
independent auditors, without management present, to discuss the results of
their audits. The Audit Committee encourages the internal and independent
auditors to communicate closely with the Audit Committee.

Finance Committee 
  The Board of Directors has a Finance Committee, consisting of the
independent directors identified above. The Finance Committee met three times
during the last fiscal year. The duties of the Finance Committee include
reviewing the financial policies and performance objectives of the Corporation
and reviewing the financing requirements of the Corporation.

Corporate Responsibility Committee 
  The Board of Directors has a Corporate Responsibility Committee, consisting
of the independent directors identified above. The Corporate Responsibility
Committee held two meetings during the last fiscal year. The duties of the
Corporate Responsibility Committee include review and evaluation of the public
affairs and community development programs of the Corporation and its operating
companies. The Corporate Responsibility Committee also reviews and evaluates the
community giving programs of the Corporation, its operating companies and the
Dayton Hudson Foundation and annually recommends the charitable gift of the
Corporation to the Foundation.

EXECUTIVE COMPENSATION 

                          SUMMARY COMPENSATION TABLE 

<TABLE> 
<CAPTION> 
                                                                                 Long-Term 
                                                                               Compensation 
                                                   Annual              ----------------------------
                                                Compensation                      Awards                Payouts 
                                            -------------------        ----------------------------     -------
                                                                        Restricted       Securities      LTIP        All Other 
                                                            Bonus          Stock         Underlying     Payouts    Compensation 
Name and Principal Position     Year    Salary ($)(1)     ($)(1)(2)    Awards ($)(3)     Options (#)    ($)(4)       ($)(5)(6) 
- ---------------------------    -----    -------------    ----------    -------------     -----------    -------    ------------
<S>                             <C>     <C>               <C>          <C>              <C>             <C>         <C>
Kenneth A. Macke(12)            1993      1,149,076           0           495,250          25,642       529,353     224,198(7) 
  Chairman and Chief            1992      1,097,307        819,428           0             16,719       435,708     158,405 
  Executive Officer             1991      1,097,307           0              0             27,096       398,118 

Robert J. Ulrich                1993        842,796           0           247,664          12,821       158,852     143,198(8) 
  Chairman and Chief            1992        735,713        556,550           0              8,360       152,494      87,756 
  Executive Officer of Target   1991        713,363           0              0             10,839       727,665 

Stephen E. Watson,              1993        770,509           0           222,866          11,539       158,852     134,481(9) 
  President; Chairman and       1992        688,056        296,576           0              8,360       130,719      95,173 
  Chief Executive Officer of    1991        670,260           0              0             10,839       671,124 
  The Department 
  Store Division 

Joseph C. Vesce                 1993        646,251           0           123,832           6,411        92,708     80,131(10) 
  Chairman and                  1992        553,596           0              0             18,968        78,513     62,119 
  Chief Executive Officer 
  of Mervyn's 

Henry T. DeNero                 1993        610,000           0           148,629           7,693          0        48,423(11) 
  Vice Chairman                 1992        412,308        166,667           0             25,079          0       263,562 
</TABLE>
- ------------------------
 (1)  Significant amounts of both salary and bonus for the five named executive
      officers were not actually received. Receipt of such amounts was deferred
      through the Corporation's Deferred Compensation Plan. Under this Plan,
      participants elect to defer a minimum per year of $5,000 of their
      compensation and a maximum per year of 25% of base salary and 100% of
      incentive bonuses up to an aggregate total of $250,000, plus the amount
      paid out in the eighth year following each separate deferral. Payout from
      the plan cannot be made until retirement, death, termination or in the
      eighth year following each separate deferral. Amounts deferred are subject
      to the same bankruptcy rules as are the Corporation's general


                                       7
<PAGE>
 
     debt obligations. Deferred amounts accrue interest on an annual basis, a
     portion of which is categorized as reportable by the Securities and
     Exchange Commission (SEC) proxy rules. Further information regarding
     reportable interest is provided in the footnotes below. Mr. Vesce became an
     executive officer of the Corporation in June, 1992. Mr. DeNero became an
     executive officer of the Corporation in April, 1992.

 (2) Executive officers of the Corporation and certain other members of 
     management of the Corporation and its operating companies were eligible for
     an incentive bonus under the Corporation's Executive Incentive Plan ("EIP")
     during the years reflected in the Summary Compensation Table. The amount,
     if any, of the incentive bonus was based on (1) the Corporation's or the
     relevant operating company's financial results and (2) the individual
     executive's performance. Further information regarding the EIP is included
     in the Report of the Compensation Committee. Mr. DeNero joined the
     Corporation after the start of fiscal 1992. His offer of employment
     included a guaranteed fiscal 1992 bonus prorated based on his employment
     date, which is reflected in the table. In addition, all recipients of a
     bonus under the EIP for fiscal 1992 performance, including Mr. Macke, Mr.
     Ulrich and Mr. Watson, received an adjustment to their bonus for fiscal
     1992 performance in September, 1993. Such adjustment was paid after final
     1992 financial results for applicable benchmark companies were available.

 (3) Amounts reflected in the Restricted Stock Awards column reflect rights 
     to receive restricted stock of the Corporation based on the closing price
     of the Corporation's Common Stock on April 14, 1993. The restrictions on
     this right to receive restricted stock require the executive to remain an
     employee of the Corporation for 4 years. Upon expiration of the 4-year
     period, the shares are then issued and put into escrow and are generally
     restricted until retirement. The holders of rights to receive restricted
     stock do not hold voting or dividend rights until after the shares are
     issued. Further information regarding restricted stock is included in the
     Report of the Compensation Committee. The number and value of restricted
     stock holdings at the end of the 1993 fiscal year (based on the closing
     price at the end of the fiscal year) is as follows:

<TABLE> 
<CAPTION> 
                    Number      Value 
                    ------    ---------
<S>                 <C>       <C> 
Kenneth A. Macke     6,411    $422,325 
Robert J. Ulrich     3,206     211,195 
Stephen E. Watson    2,885     190,049 
Joseph C. Vesce      1,603     105,598 
Henry T. DeNero      1,924     126,744 
</TABLE> 

 (4) Amounts reflect earnouts of performance shares under the Dayton Hudson 
     Corporation Executive Long Term Incentive Plan of 1981, as amended ("1981
     Option Plan"). Based on competitive performance, performance share earnout
     of the 1989 grant paid in 1993 was 64% of the performance shares granted.
     The Report of the Compensation Committee includes a description of the 1981
     Option Plan.

 (5) The Corporation has an Excess Long-Term Disability Program for certain 
     key executives, including those executive officers individually listed
     above. The program is designed in conjunction with the employee-paid broad-
     based group disability plan (non-taxable benefit of $78,000 maximum per
     individual per year). Taxable excess disability benefits are paid according
     to a schedule based on compensation with the objective to replace total
     after-tax income of approximately 80% at a compensation level of $50,000
     per year decreasing to approximately 40% at a compensation level of
     $2,000,000 per year. In order to receive excess benefits, the executive
     must be participating under the group disability plan. The actual cost to
     the Corporation would be the taxable disability payments. No claims for
     benefits have ever been filed under the Excess Long-Term Disability
     Program. No compensation is assumed for this program since the incremental
     cost to the Corporation of this benefit cannot be determined actuarily.


                                       8
<PAGE>
 
 (6) The amounts reported below include the following: 
     - Matching contributions to the Dayton Hudson Corporation Supplemental 
     Retirement, Savings, and Employee Stock Ownership Plan ("SRSP") which all 
     participating employees receive. 

     - Amounts credited to the Deferred Compensation Plan for matching 
     contributions that could not be made to the SRSP because of limitations 
     imposed by the Internal Revenue Code. 

     - Amounts categorized by the SEC as reportable interest on compensation 
     deferred in current and previous years. 

 (7) Includes 
     $  8,355  SRSP matching contribution 
     $ 73,869  deferred compensation credit for matching contributions which
               could not be made to SRSP
     $141,974  reportable interest on deferred compensation 

 (8) Includes 
     $  9,673  SRSP matching contribution 
     $ 49,402  deferred compensation credit for matching contributions which
               could not be made to SRSP 
     $ 84,123  reportable interest on deferred compensation 

 (9) Includes 
     $  8,134  SRSP matching contribution 
     $ 29,868  deferred compensation credit for matching contributions which
               could not be made to SRSP
     $ 96,479  reportable interest on deferred compensation 

(10) Includes 
     $  7,988  SRSP matching contribution 
     $ 16,850  deferred compensation credit for matching contributions which
               could not be made to SRSP 
     $ 55,293  reportable interest on deferred compensation 

(11) Includes 
     $  8,994  SRSP matching contribution 
     $  6,861  deferred compensation credit for matching contributions which
               could not be made to SRSP 
     $ 32,568  reportable interest on deferred compensation 

(12) Mr. Macke announced his retirement as Chief Executive Officer of the 
     Corporation effective April 13, 1994. Mr. Macke will continue as Chairman
     of the Board and Chairman of the Executive Committee until July 1, 1994, at
     which time he will resign as a director of the Corporation. As part of Mr.
     Macke's retirement arrangement, the Corporation has agreed to make certain
     cash payments to Mr. Macke aggregating approximately $4,160,000, and, as
     permitted by the relevant benefit plans, to extend certain option exercise
     and performance share award periods and to prorate certain restricted stock
     awards. Mr. Macke has also agreed to act as a consultant to the Corporation
     between July 2, 1994 and December 31, 1994, and will receive a monthly fee
     of $50,000 for such services. Mr. Macke will also be entitled to a bonus
     for the current fiscal year of $500,000, payable in fiscal 1995, and to an
     office allowance. Pursuant to currently vested interests, Mr. Macke will
     also receive additional payments pursuant to the terms of the Corporation's
     Deferred Compensation Plan, Pension Plans and related excess benefit plans,
     and the SRSP, referred to elsewhere in this Proxy Statement.


                                       9
<PAGE>
 
                      OPTION GRANTS IN LAST FISCAL YEAR 

<TABLE> 
<CAPTION> 
                                                                                    POTENTIAL REALIZABLE 
                                                                                   VALUE AT ASSUMED ANNUAL 
                                                                                    RATES OF STOCK PRICE 
                                                                                      APPRECIATION FOR 
                                      INDIVIDUAL GRANTS                                OPTION TERM (6) 
                    -----------------------------------------------------    ---------------------------------
                     NUMBER OF 
                    SECURITIES      % OF TOTAL 
                    UNDERLYING       OPTIONS       EXERCISE 
                      OPTIONS        GRANTED        OR BASE 
                      GRANTED      TO EMPLOYEES      PRICE     EXPIRATION 
NAME                  (#)(1)      IN FISCAL YEAR    ($/SH)        DATE       0% ($)      5% ($)        10% ($) 
- ----                ----------   ----------------  --------    ----------    ------      ------        -------
<S>                 <C>           <C>              <C>         <C>           <C>       <C>           <C> 
Kenneth A. Macke     6,411(2)          12%          78.00       4/14/03        0       1,257,740     3,187,557 
                     6,410(3)                       78.00       4/14/03 
                     6,411(4)                       78.00       4/14/03 
                     6,410(5)                       78.00       4/14/03 

Robert J. Ulrich     3,205(2)           6%          78.00       4/14/03        0         628,870     1,593,779 
                     3,206(3)                       78.00       4/14/03 
                     3,205(4)                       78.00       4/14/03 
                     3,205(5)                       78.00       4/14/03 

Stephen E. Watson    2,885(2)           6%          78.00       4/14/03        0         565,988     1,434,413 
                     2,885(3)                       78.00       4/14/03 
                     2,884(4)                       78.00       4/14/03 
                     2,885(5)                       78.00       4/14/03 

Joseph C. Vesce      1,603(2)           3%          78.00       4/14/03        0         314,460       796,951 
                     1,603(3)                       78.00       4/14/03 
                     1,602(4)                       78.00       4/14/03 
                     1,603(5)                       78.00       4/14/03 

Henry T. DeNero      1,923(2)           4%          78.00       4/14/03        0         377,342       956,317 
                     1,924(3)                       78.00       4/14/03 
                     1,923(4)                       78.00       4/14/03 
                     1,923(5)                       78.00       4/14/03 

- ----------------------
</TABLE> 
(1) Under the 1981 Option Plan each option was granted at the market value of 
    the underlying Common Stock on the date of grant and has a 10-year term. The
    options are exercisable 25% after the first year, with an additional 25%
    after each of the next 3 years. The Report of the Compensation Committee
    includes additional information regarding the 1981 Option Plan.

(2) Exercisable April 14, 1994. 

(3) Exercisable April 14, 1995. 

(4) Exercisable April 14, 1996. 

(5) Exercisable April 14, 1997. 

(6) SEC rules require the information set forth in the 5% and 10% columns. 
    The actual gains, if any, on stock option exercises depend on the future 
    stock price of the Corporation's Common Stock. Since there is no means of
    accurately predicting the future price of the Corporation's Common Stock, no
    determination can be made as to the value of a stock option at the time of
    the grant.


                                      10
<PAGE>
 
               AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR 
                           AND FY-END OPTION VALUES 

<TABLE>
<CAPTION>                                           Number of Securities             Value of Unexercised    
                                                   Underlying Unexercised            In-the-Money Options       
                        Shares                   Options at Fiscal Year End           at Fiscal Year End      
                     Acquired on     Value                   (#)                             ($)              
                       Exercise     Realized    ----------------------------    ----------------------------
Name                     (#)          ($)       Exercisable    Unexercisable    Exercisable    Unexercisable 
- ----                 -----------    --------    -----------    -------------    -----------    -------------
<S>                  <C>            <C>         <C>            <C>              <C>            <C>
Kenneth A. Macke        21,859       809,475      124,681         113,300        2,071,253         848,009 
Robert J. Ulrich             0             0       58,754          42,837        1,209,217          41,931 
Stephen E. Watson            0             0       51,454          71,640        1,023,331         678,726 
Joseph C. Vesce              0             0       14,833          33,708          232,682          20,965 
Henry T. DeNero              0             0            0          32,772                0         167,716 
</TABLE>

           LONG-TERM INCENTIVE PLANS -- AWARDS IN LAST FISCAL YEAR             

<TABLE>
<CAPTION>
                                       Performance or 
                        Number of       Other Period               Estimated Future Payouts 
                      Shares, Units        Until               Under Non-Stock Price-Based Plans 
                        or Other         Maturation      ---------------------------------------------
Name                  Rights (#)(1)      or Payout       Threshold (#)    Target(2)     Maximum (#)(3)
- ----                  -------------   ---------------    -------------    ----------    --------------
<S>                   <C>             <C>                <C>              <C>           <C>
Kenneth A. Macke         19,231       4 fiscal years         7,692            --            19,231   
Robert J. Ulrich          9,616       4 fiscal years         3,846            --             9,616 
Stephen E. Watson         8,654       4 fiscal years         3,462            --             8,654 
Joseph C. Vesce           4,808       4 fiscal years         1,923            --             4,808 
Henry T. DeNero           5,770       4 fiscal years         2,308            --             5,770 
</TABLE>
- --------------------
(1) The Executive Long-Term Incentive Plan provides for the potential of 
    earning awards of Corporation Common Stock during a performance cycle of 
    4 fiscal years. As performance shares are earned at the end of each
    performance period of 4 fiscal years, the Common Stock earned is issued and
    put into escrow and is generally restricted until retirement. Further
    information regarding performance shares is included in the Report of the
    Compensation Committee. 
(2) There is no "Target" level of performance as that term is defined by the 
    SEC for purposes of amounts payable pursuant to performance shares.
(3) Maximum performance shares to be issued if competitive performance 
    targets are reached. 

Income Continuance Policy 

  No officer of the Corporation is a party to an employment contract with the 
Corporation. As an alternative to the use of such contracts, the Corporation 
has adopted an Income Continuance Policy and a Senior Management Group (SMG) 
Income Continuance Policy for certain officers of the Corporation. 

  All executive officers named in the tables above (except Mr. DeNero and Mr. 
Macke, after his retirement), together with others, are participants under 
the Income Continuance Policy. In 1988, the Income Continuance Policy was 
amended to exclude additional participants under the Policy. Mr. DeNero was 
not a participant under the Policy at the time it was amended. In the event a 
participant's employment is terminated by management, the participant's 
compensation (salary and bonus) continues for a period of 18 to 24 months, 
depending on his or her length of service. If the participant's service with 
the Corporation is less than 3 years, the continuation is for 18 months; over 
8 years, the continuation is for 24 months; and between 3 and 8 years, an 
amount determined by a schedule (more than 18 months but less than 24 
months). 

  Participants under the SMG Income Continuance Policy are members of the 
Corporation's Senior Management Group who are not participants under the 
Income Continuance Policy. The policy is similar to the Income Continuance 
Policy, except its time parameters are based on the participant's salary 
grade. Compensation may extend from 12 months to 24 months, based on a 
schedule which provides longer income continuation to those participants with 
higher grade levels. Mr. DeNero participates in the SMG Income Continuance 
Policy. 

                                      11

<PAGE>
 
  All executive officers who are members of the Corporation's Senior Management 
Group, except Mr. Macke after his retirement, are covered by one of these 
policies. Both policies include offset provisions for other compensation from 
the Corporation and non-disparagement and non-competition requirements. Both 
policies provide that the policies cannot be terminated or future benefits be 
reduced under them unless two years prior notice has been given to the 
persons eligible under the terms of the respective policies. Both policies 
also provide that any executive who terminates employment or is terminated 
within two years of a Change in Control (as defined in the 1981 Option Plan) 
will be paid the present value of payments immediately after termination. 

Amounts Paid Upon Termination 

  When an executive terminates his or her employment with the Corporation, the 
executive will receive payments as set forth in the plans from his or her 
deferred compensation plan(s), the SRSP and pension plans. The executive may 
also be entitled to exercise options and, in certain circumstances, receive 
performance shares and restricted stock under the 1981 Option Plan. Further 
information regarding performance shares and restricted stock is provided in 
the Report of the Compensation Committee. 

Pension 

  All executive officers and other employees of the Corporation and its 
subsidiaries who have worked over 1,000 hours in a year and are at least 21 
years of age are initially covered by the Corporation's Pension Plans. The 
following table shows the annual benefits that will be made under the 
Corporation's Pension Plans at age 65, on a life only basis, given the years 
of service and compensation set forth below: 


                              Pension Plan Table

<TABLE>
<CAPTION>
   Average        15 Years     20 Years     25 Years     30 Years     35 Years 
Compensation     of Service   of Service   of Service   of Service   of Service
- ------------     ----------   ----------   ----------   ----------   ----------
<S>              <C>          <C>          <C>          <C>          <C>       
 $  200,000      $ 36,300     $ 48,400     $ 60,500     $ 63,000      $ 65,500 
    400,000        75,300      100,400      125,500      130,500       135,500 
    600,000       114,300      152,400      190,500      198,000       205,500 
    800,000       153,300      204,400      255,500      265,500       275,500 
  1,000,000       192,300      256,400      320,500      333,000       345,500 
  1,200,000       231,300      308,400      385,500      400,500       415,500 
  1,400,000       270,300      360,400      450,500      468,000       485,500 
  1,600,000       309,300      412,400      515,500      535,500       555,500 
  1,800,000       348,300      464,400      580,500      603,000       625,500 
  2,000,000       387,300      516,400      645,500      670,500       695,500 
  2,200,000       426,300      568,400      710,500      738,000       765,500 
  2,400,000       465,300      620,400      775,500      805,500       835,500 
</TABLE>

  Currently under ERISA, as amended, the maximum annual amount that can be paid 
under the Qualified Pension Plans to any individual is $118,800, unless 
grandfathered under prior limits. Amounts in excess of that maximum are paid 
under separate plans. In addition, the Corporation has supplemental plans 
that use the same formula the Qualified Pension Plans use to pay benefits on 
compensation that is excluded from the Qualified Pension Plans formula by 
ERISA. The years of present credited service for benefit purposes of the 
Corporation's executive officers named in the Summary Compensation Table are 
as follows: Mr. Macke, 32 years; Mr. Ulrich, 26 years; Mr. Watson, 20 years; 
Mr. Vesce, 18 years; and Mr. DeNero, 2 years. Average Compensation is the 
average cash remuneration, including deferred compensation, for the highest 
five consecutive calendar years of credited service in the last ten years. 
The compensation reflected in the Summary Compensation Table is cash 
compensation, including deferred compensation, for the fiscal year. If the 
employment of a participant is terminated prior to age 55, his or her pension 
will be less than the amount shown in the table, even if commencement of 
benefit payments is deferred until age 65. The amounts set forth in the table 
are not subject to any deductions for Social Security benefits or other 
offset amounts. All executive officers, who are members of the Senior 

                                      12
<PAGE>
 
Management Group, participate in a program whereby such persons will receive 
the equivalent of a joint and 100% surviving spouse option with no reduction 
from the life only pension amount. Normally the life only amount would be 
reduced by approximately 20% for this option. The percentage reduction 
depends on age differentials. The Corporation also has a supplemental plan 
that treats certain of its Senior Management Group as being 5 years older, 
but not older than 65, for purposes of the actuarial reduction of pension 
benefits at early retirement. All excess and supplemental plans pay the lump 
sum present value of their respective benefits in the year following 
retirement. The pension table reflects amounts payable under all pension 
plans, whether qualified or non-qualified supplemental plans. 


                     REPORT OF THE COMPENSATION COMMITTEE 
                          ON EXECUTIVE COMPENSATION 

  The Corporation has a pay for performance compensation philosophy for its 
management employees, including its executive officers. The total 
compensation plan for executive officers of the Corporation includes base 
salary, the opportunity for an annual incentive bonus, long-term incentive 
compensation and benefits. 

  It is the responsibility of the Compensation Committee to develop and 
administer the total compensation plan for executive officers of the 
Corporation. In addition, the Compensation Committee reviews compensation 
levels of executive officers who are members of the Senior Management Group 
("the Executive Officers") and evaluates the performance of top management, 
including the five highest paid executive officers. Individual written 
performance appraisals are given annually to each executive officer, 
including the Chief Executive Officer (CEO). 

  Reflecting the pay for performance philosophy of the Corporation, the 
compensation policies established by the Compensation Committee provide that 
a portion of the annual compensation of each executive officer is contingent 
upon the financial performance of the Corporation or relevant operating 
company, as well as the individual performance of the executive officer. 

Performance Evaluations 

  The Compensation Committee, together with all other outside directors, 
established the performance criteria it planned to use to evaluate Mr. 
Macke's fiscal 1993 performance as Chairman of the Board and CEO. The 
Compensation Committee did not prepare an annual written performance 
evaluation of Mr. Macke's fiscal 1993 performance and did not determine Mr. 
Macke's performance score since Mr. Macke informed the Compensation Committee 
that he planned to retire. 

  All other executive officers of the Corporation received performance 
appraisals based on prescribed objectives (such as succession planning and 
strategy execution), key job responsibilities and financial performance. The 
fiscal 1993 written performance appraisal scores of the Executive Officers 
were approved by the Compensation Committee. No short-term incentive 
compensation has been paid to executive officers for fiscal 1993 performance; 
however, the individual performance scores of all executive officers would 
have entitled each of them to an incentive bonus, if the 1993 financial 
performance score had been above the threshold. 

Base Salary 

  In April, 1993, the Compensation Committee approved an increase to Mr. 
Macke's base salary, resulting in a new base salary of $1,159,200. The 
Compensation Committee had previously frozen Mr. Macke's base salary at its 
1990 level for three years, and increased his potential for incentive 
compensation, starting in fiscal 1990. When the Compensation Committee 
considered Mr. Macke's base salary, it reviewed two established annual 
third-party retail compensation surveys covering approximately 90 retailers 
throughout the United States (the "Competitive Surveys"). Many, but not all, 
of the companies included in the performance graph are included in the 
Competitive Surveys. The Compensation Committee also received information on 
base salaries and other compensation from a review of proxy statements of 
competitive retailers (the "Proxy Survey"). The

                                      13

<PAGE>
 
Compensation Committee set Mr. Macke's base salary at approximately the median
of the base salaries for CEOs of these retailers, adjusted for the size of the
companies.

  Base salaries of the other executive officers of the Corporation are based on 
competitive practices, and are at approximately the median of base salary 
plus annual incentive bonus when compared with domestic, non-food retailers, 
adjusted for the size of the companies. The Competitive Surveys are used to 
determine base salaries. Executive Officers receive a higher base salary than 
the industry average because the threshold for pay out of short-term 
incentive compensation by the Corporation is set at a higher level than it is 
for a majority of competitive retailers. Increases in base salary result from 
promotional increases reflecting job scope changes and from merit increases 
determined by the executive's performance score, the executive's position in 
the salary range and company performance. Merit increase guidelines are 
established each year based on the performance of the relevant operating 
company or the Corporation and current economic and marketplace conditions. 
Once overall guidelines are established and an individual performance score 
is assigned, the actual percentage increase is affected by the executive's 
position in the salary range for his or her grade, that is, the lower the 
placement in the range the greater the percentage increase. 

Short-Term Incentive Compensation 

  Under the Corporation's Executive Incentive Plan, executive officers of the 
Corporation and certain other members of the senior management of the 
Corporation and its operating companies were eligible for an annual incentive 
bonus for fiscal 1993. No executive officer of the Corporation, including Mr. 
Macke, has been paid an incentive bonus for fiscal 1993 performance. 

  To receive an incentive bonus for fiscal 1993 performance the Corporation's 
or the relevant operating company's financial performance had to be at or 
within the top 45% of the benchmark group of 20 of the top-performing 
companies in retailing. Based on currently available information regarding 
the 20 benchmark companies, no incentive bonus has been paid to any executive 
officer. While it is clear that executives at Mervyn's, the Department Store 
Division, and Corporate Staff will not receive an incentive bonus for fiscal 
1993 performance, it is possible that executives at Target, including Mr. 
Ulrich, could receive an incentive bonus for fiscal 1993 performance after 
financial information is finalized and released by the 20 benchmark 
companies. 

  Selection of the 20 benchmark companies was based on a minimum asset 
capitalization of $1.0 billion and a strong record of financial performance. 
The 20 companies included in the comparative group are reviewed annually as 
their performance changes, as mergers and acquisitions occur and as new 
competitors emerge. Many, but not all, of the 20 companies are included as 
comparison companies in the performance graph included in this proxy 
statement. 

  Measures of financial performance for fiscal 1993 were return on investment 
versus a return on investment standard, which is a financial hurdle rate 
adjusted for investment growth ("ROI"), and earnings growth. The measures of 
financial performance at each operating company were weighted as follows: 
Target, 50% ROI and 50% earnings growth; Mervyn's, 70% ROI and 30% earnings 
growth; and the Department Store Division, 60% ROI and 40% earnings growth. 
With respect to Mr. Macke, financial performance was an investment weighted 
roll-up of all of the operating companies' financial performance. The 
financial performance of each operating company's chief executive officer was 
determined by the performance of their individual operating company. 

  If threshold levels of financial and personal performance had been achieved, 
short-term incentive compensation would have been paid to executive officers 
and compensation would have increased as relative performance increased. If 
the Corporation had achieved a threshold financial performance and assuming 
Mr. Macke achieved a threshold personal performance score in fiscal 1993, Mr. 
Macke would have received a bonus of 40% of his base salary. 

  Although incentive plan scores were weighted between the financial 
performance of the Corporation or the relevant operating company and the 
executive's individual performance, no executive officer was eligible to 
receive a bonus unless the threshold financial performance was achieved. 

                                      14

<PAGE>
 
  Mr. Macke's fiscal 1993 incentive plan score was to be weighted equally 
between the score of his individual written performance appraisal and the 
Corporation's financial performance relative to the benchmark group. The 
fiscal 1993 incentive plan scores of the other named executive officers were 
weighted as follows: Mr. DeNero, 50% on his individual written performance 
appraisal and 50% on the Corporation's financial performance; and Mr. Ulrich, 
Mr. Watson, and Mr. Vesce 30% on their individual written performance 
appraisals and 70% on their respective operating company's financial 
performance. Other Executive Officers had incentive plan scores that were 
weighted 40% on their individual written performance appraisals and 60% on 
the Corporation's financial performance. 

Long-Term Incentive Compensation 

  The Compensation Committee determines the amount of options, performance 
shares and restricted stock to issue annually by using guidelines based on 
studies of outside expert compensation consultants. The Compensation 
Committee reviews the Competitive Surveys and Proxy Survey and sets its 
grants at approximately the median of competitive companies of similar size. 
The Compensation Committee, using the Competitive Surveys and Proxy Survey, 
determines the grant size for the CEO and other executive officers. The 
Compensation Committee then creates several long-term incentive pools: one 
for each operating company and the corporate staff. The size of the pool 
varies with the Corporation's or relevant operating company's performance, 
that is, the better the performance, the larger the pool. However, the 
precise size of each pool is based on the subjective judgment of the 
Compensation Committee. The Compensation Committee determined in 1993 that 
for certain corporate executives, including all Executive Officers, the 
amount of the pool granted to them would be divided as follows: options, 50%; 
performance shares, 37.5%; and restricted stock, 12.5%. Individual awards 
from the pool are based on the individual's responsibilities, performance, 
future potential and previous grants. 

  For fiscal 1993 the Compensation Committee modified the non-stock option 
portion of the long-term incentive plan. The modifications generally require 
participants to continue as employees of the Corporation until retirement in 
order to ultimately receive the performance shares and restricted stock 
granted under the plan. In addition, one year's notice of retirement is 
generally required to allow for orderly management succession. This action 
was intended to tie the executive's compensation to shareholder value by 
giving these executives an incentive to remain with the Corporation until 
retirement. 

Performance Shares 

  All of the Executive Officers participate in the performance share component 
of the Executive Long Term Incentive Plan of 1981. The primary purpose of 
performance shares is to offer incentive to participating officers to achieve 
long-term performance of the Corporation or the individual operating company. 
The plan provides for the potential of earning awards of Corporation Common 
Stock during a performance cycle of 4 fiscal years. The performance share 
payout in 1993 was based on the Corporation's financial performance over the 
performance cycle of 4 fiscal years using ROI and earnings growth as measured 
against certain benchmark companies. The benchmark companies used were the 
same companies used for the short-term incentive plan. The financial 
performance score for each of the 4 years was averaged. As with short-term 
incentive compensation, a threshold level of performance is required before 
any payout occurs. A matrix is used to determine the actual payout amount. 
The payout for the fiscal 1989 grant covering the period of 4 fiscal years 
ending in 1993, was 64% of the grant. 

  Beginning with the 1993 performance share grant potentially payable in 1997, 
additional restrictions have been added to grants of performance shares. As 
performance share grants are earned at the end of each performance period of 
4 fiscal years, the Common Stock earned is issued and put into escrow and 
restricted until retirement. Any participant who terminates employment prior 
to early retirement (age 55 and 5 years of service) and fails to meet certain 
requirements forfeits all the Common Stock held in escrow. If the executive 
terminates employment after age 55, and provides the Corporation with one 
year's notice of retirement, 100% of the Common Stock is released to the 
executive. In such cases, if the executive fails to give one year's notice, 
the shares 

                                      15

<PAGE>
 
are forfeited unless the Plan Committee approves the release of all or part of
the shares. If the executive is terminated, qualifies for early retirement under
the Corporation's pension plans and receives payments under the Corporation's
Income Continuance Policies ("ICP"), 100% of the Common Stock is paid to the
executive. If the executive terminates other than for early retirement and
receives an ICP (but is not part of a reduction in force), 50% of the Common
Stock is released to the executive. If the executive does not receive an ICP the
executive forfeits all the shares. If at any time the executive's termination is
a result of death, total and permanent disability, reduction in force or Change
of Control, 100% of the Common Stock is released to the executive. Recipients
hold voting and dividend rights for all shares held in escrow during the
restriction period; however, they may not sell or assign the shares.

Restricted Stock 

  Beginning in 1993, certain executives of the Corporation, including all 
Executive Officers, received rights to receive restricted Common Stock of the 
Corporation. The restrictions on this right to receive restricted stock 
require the executive to remain an employee of the Corporation for an 
additional 4 years. Upon expiration of the 4-year period, the shares are then 
issued and put into escrow and restricted until retirement. Release from 
escrow is under the same terms as described above for performance shares. 
After the shares are issued and put into escrow, holders of restricted stock 
hold voting and dividend rights during the restriction period; however, they 
may not sell or assign the shares. 

Stock Options 

  During 1993, the Compensation Committee also considered and made stock option 
grants to each of the executive officers of the Corporation, based on the 
individual's responsibilities, performance, future potential and previous 
grants. Each option was granted at the market value of the underlying Common 
Stock on the date of grant and has a 10-year term. The options are 
exercisable 25% after the first year, with an additional 25% after each of 
the next 3 years. 

CORPORATE GOVERNANCE AND CERTAIN TAX CONSEQUENCES OF PLANS 

  As part of its corporate governance responsibilities, the Compensation 
Committee, together with all the other outside directors, has established 
certain measures of performance for Executive Officers, including the CEO, 
that it believes are critical to the overall performance of the Corporation. 
Certain measures of performance, such as succession planning and strategic 
planning, are vital to the long-term performance of the Corporation. 
Beginning in 1994, section 162(m) of the Internal Revenue Code of 1986 (the 
"Code") will prohibit the Corporation from deducting as compensation expense 
amounts exceeding $1,000,000 a year for certain officers, unless the payment 
of such compensation is based on preestablished, objective performance goals 
approved by the shareholders. A significant part of executive compensation 
will meet the Code requirement for deductibility. If the shareholders approve 
the two proposals regarding incentive compensation contained in this Proxy 
Statement, the Corporation believes amounts payable under those plans will 
also be deductible. A portion of such compensation, however, will continue to 
be based on critical, subjective measures that may cause certain compensation 
not to be deductible under the Code. The Compensation Committee and the other 
outside directors strongly believe that their ability to evaluate the 
performance of Executive Officers, including the CEO, on vital subjective 
performance measures outweighs the Code's limitation on such deductibility. 

  No member of the Compensation Committee is a current or former officer or 
employee of the Corporation or any of its subsidiaries. 

                            COMPENSATION COMMITTEE 

                         Robert A. Burnett, Chairman 
                 Rand V. Araskog          Roger L. Hale    
                 Roger A. Enrico       Betty Ruth Hollander            
                                              
                                             


                                      16
<PAGE>
 
Comparison of Five-Year Cumulative Total Shareholder Return 





                       [PERFORMANCE GRAPH APPEARS HERE]





<TABLE>
<CAPTION>
                                                      Fiscal Year                         
<S>                            <C>     <C>        <C>        <C>        <C>        <C>
                               1988      1989       1990       1991       1992       1993 
 Dayton Hudson Corp.           $100    $138.30    $155.24    $157.57    $192.23    $166.22 
 S&P 500 Index                 $100    $114.46    $124.07    $152.22    $168.33    $190.00 
 S&P Retail Stores-Composite   $100    $114.84    $134.75    $188.28    $224.74    $216.61 
</TABLE>

  The graph above compares the cumulative total shareholder return on the 
Common Stock of the Corporation for the last five fiscal years with 
cumulative total return on the S&P 500 Index and the S&P Retail Composite 
Index over the same period. The graph assumes the investment of $100 in the 
Corporation's Common Stock, the S&P 500 Index and the S&P Retail Composite 
Index on January 31, 1989, and reinvestment of all dividends. 

Director Compensation 

  Directors who are not employees of the Corporation are paid an annual fee of 
$25,000, plus $1,000 for each directors' meeting or committee meeting they 
attend. Directors may defer receipt of their fees. If they do, their fees are 
credited with interest at a fluctuating rate. Directors may also direct the 
Corporation to forward their fees to their broker to purchase Common Stock of 
the Corporation for their account. The Corporation pays the brokerage fees 
for such purchases. In 1993, directors also received $5,000 of restricted 
stock of the Corporation. Beginning in 1994, directors will receive $10,000 
of restricted stock of the Corporation each year. The Vice Chairman of the 
Executive Committee receives an additional $10,000 of restricted stock of the 
Corporation each year. Employee directors are not paid separately for 
services as a director or committee member but receive their regular 
compensation as employees. Non-employee directors also receive merchandise 
discounts of varying amounts at the stores of each of the Corporation's 
operating companies. Pursuant to the Internal Revenue Code the non-employee 
directors' discounts that exceed the standard employee discount, which total 
discounts equaled $958,418 during 1993, are reported as taxable income. The 
cost of the discount to the Corporation is substantially less than that 
amount since the discount is calculated against the retail price rather than 
the cost of goods. Beginning in January, 1994 the non-employee directors' 
discount was changed and is now the same as the discount employees of each 
operating company receive. 

  The Board has a policy requiring members to retire from the Board upon 
reaching age 68 or after serving 15 years as a non-employee director. Upon a 
substantial change in principal 

                                      17
<PAGE>
 
employment a director is required to offer his or her resignation. As part of
this overall program, the Corporation has a policy of paying outside directors
who resign as directors by reason of age, serving 15 years, physical disability
or substantial change in principal employment an amount equal to the director's
annual fee as a director at the time of resignation for a period that is the
lesser of the director's years of service or 15 years. The present value of the
amount is paid in a lump sum in the year following resignation, except that in
the case of a Change in Control such amounts are payable immediately. In
addition, if a non-employee director dies while in office or before receiving
payment, the director's beneficiary will receive the payment. In the case of a
director who dies while in office, the beneficiary will receive the payment the
director would have received had the director resigned the day before his or her
death.

Certain Transactions 

  The Corporation and operating companies have transactions in the ordinary 
course of business with unaffiliated corporations of which certain of the 
non-employee directors are officers. The Corporation does not consider the 
amounts involved in such transactions material in relation to its business 
and believes that any such amounts are not material in relation to the 
business of such other unaffiliated corporations or the interests of the 
non-employee directors involved. 

                             PROPOSAL NUMBER TWO 
                           Appointment of Auditors 

  Proxies solicited by the Board of Directors will, unless otherwise directed, 
be voted to approve the appointment by the Board of Directors of Ernst & 
Young as independent auditors of the accounts of the Corporation and its 
subsidiaries for the fiscal year ending January 28, 1995. Ernst & Young has 
been employed in this capacity by the Corporation since 1931. The Corporation 
has been advised by Ernst & Young that they are independent certified public 
accountants with respect to the Corporation within the meaning of the 
Securities Exchange Act of 1934 and the rules and regulations promulgated 
under such act. 

  A representative from Ernst & Young will be at the Annual Meeting and will 
have the opportunity to make a statement if such representative so desires 
and will be available to respond to questions during the meeting. 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE TO APPROVE THE APPOINTMENT OF ERNST & YOUNG AS 
INDEPENDENT AUDITORS. 

                                      18
<PAGE>
 
                  APPROVAL OF TWO SHORT-TERM INCENTIVE PLANS 

  Prior to fiscal 1994, the Corporation had one short-term incentive plan. That 
plan combined subjective and objective performance measures to evaluate 
participant performance, and is described in the Report of the Compensation 
Committee. As a result of the $1,000,000 limitation on the deduction of 
executive compensation imposed by the newly enacted Section 162(m) of the 
Internal Revenue Code, the Board of Directors has decided to segregate 
bonuses that are earned on the basis of preestablished objective performance 
goals and to request shareholder approval for the incentive plans providing 
for these bonuses so that the limitation on deductibility will not apply. If 
the shareholders fail to approve these plans, the bonuses that are earned 
will be subject to the Section 162(m) limitation. The Corporation believes 
that the requirements of Section 162(m) require only shareholder approval of 
the performance goal under which compensation is to be paid in order to avoid 
the application of the limits on deductibility and does not require 
shareholder approval for adoption of the plan in order for the plan to be 
effective, although the Internal Revenue Service appears to take a contrary 
position. Further information regarding Section 162(m) is included in the 
Report of the Compensation Committee under the heading "Corporate Governance 
and Certain Tax Consequences of Plans." 

  The Corporation has terminated its existing short-term incentive plan and has 
adopted and implemented three new short-term incentive plans under which 
executive incentive compensation will be determined for fiscal 1994. These 
plans are: a Personal Score Plan, which has subjective performance measures, 
and two plans which have objective performance measures: the PTOC Plan 
(pre-tax operating contribution) and the ROI Plan (return on investment). 

  The shareholders of the Corporation must approve the PTOC Plan and the ROI 
Plan as they have been adopted and implemented in order to exclude incentive 
compensation earned under these plans from the deductibility limitation of 
Section 162(m). Any incentive compensation earned under the Personal Score 
Plan is subject to the Section 162(m) limitation. 

  The Compensation Committee determines which executives participate in each of 
the plans and the percentage of participation in each plan. With respect to 
fiscal 1994, Mr. Ulrich (beginning in April, 1994, when he was elected CEO) 
and Mr. DeNero will participate 50% based on the Personal Score Plan, 25% 
based on the PTOC Plan and 25% based on the ROI Plan. Mr. Ulrich (until 
April, 1994), Mr. Watson and Mr. Vesce will participate 33 1/3 % based on the 
Personal Score Plan, 33 1/3 % based on the PTOC Plan and 33 1/3 % based on 
the ROI Plan. Other executive officers who are part of the Senior Management 
Group (SMG) will participate using the same percentage as Mr. DeNero. The 
non-SMG executive officer will participate 100% in the Personal Score Plan. 
The financial performance of the operating companies' chief executive 
officers will be based on their respective operating company's ROI and PTOC 
performance and the financial performance of the other executive officers 
will be based on the weighted average roll-up of the ROI and PTOC performance 
of all operating companies. 

  The basic features of both the PTOC Plan and the ROI Plan are summarized 
below, however these summary narratives are qualified in their entirety by 
the PTOC Plan set forth in Exhibit A and the ROI Plan set forth in Exhibit B, 
which shall control in each plan's interpretation. 

                            PROPOSAL NUMBER THREE 
                          APPROVAL OF THE PTOC PLAN 

  The PTOC Plan measures an operating company's and/or the Corporation's 
performance against annually pre-determined PTOC goals to determine how and 
whether bonuses will be paid. The outside directors set PTOC goals in 
conjunction with establishing other financial performance goals, such as 
sales and return on investment, for the operating companies and the 
Corporation. The Compensation Committee then uses the PTOC goals to establish 
the PTOC bonus range for use in conjunction with the PTOC Plan and determines 
what level of bonuses will be paid if PTOC performance falls within the PTOC 
bonus range. 

                                      19
<PAGE>
 
  Eligibility. Participation in the PTOC Plan is limited to upper level 
executive employees of the Corporation and the operating companies. The 
Compensation Committee determines which employees are eligible or, in the 
case of employees of operating companies, the class of upper level executives 
that are eligible. Approximately 100 executive employees are eligible to 
participate in the PTOC Plan. 

  Definition of PTOC. "PTOC" (pre-tax operating contribution) is FIFO 
(first-in, first-out) gross margin dollars less operating expenses and other 
expenses plus other income. It excludes LIFO (last-in, first-out) provision, 
interest and corporate expense. 

  Determination of Bonus Amounts. The "PTOC Score" for the fiscal year is 
determined from a schedule, approved by the Compensation Committee, that 
designates a score for each varying level of PTOC performance achieved by an 
operating company and/or the Corporation. The Compensation Committee also 
adopts a "Bonus Matrix" which assigns varying bonus percentages based on the 
participant's job grade and PTOC Score. Bonuses are then determined under a 
non-pooled or pooled calculation at the discretion of the Compensation 
Committee. 

  Non-Pooled Bonuses. The bonus amount for each participant is calculated by 
taking the participant's bonus percentage from the Bonus Matrix, multiplying 
it by his or her Midpoint of Salary Range (the midpoint of the salary range 
of a participant's job grade level) and then multiplying that result by the 
participant's percentage of participation in the PTOC Plan. For example, if 
the participant is participating in the PTOC Plan at 25%, the result is 
multiplied by 1/4. 

  Pooled Bonuses. The bonus amount for each participant is calculated in the 
same manner as for the non-pooled bonuses, however all related bonuses are 
added together to form a bonus pool. The bonus payable to each participant 
under the PTOC Plan will be based on a ratio of his or her bonus to all 
bonuses paid under the Personal Score Plan. The percentage determined by that 
ratio will be multiplied by the bonus pool. 

  In order to receive a bonus under the PTOC Plan a participant's score under 
the Personal Score Plan must equal or exceed a minimum score set by the 
Compensation Committee. 

  The maximum bonus payable under the PTOC Plan is equal to 250% of the salary 
of the CEO or named executive officer, as the case may be, set forth in the 
previous year's Proxy Statement. If the CEO or named executive officer held a 
different office or was not employed in his or her position for the full year 
covered by that Proxy Statement, the maximum bonus is 250% of the highest 
salary reported in such year. Provided, however, in either case the aggregate 
of all bonuses paid to the CEO or named executive officer under any 
combination of the PTOC Plan, ROI Plan and Personal Score Plan may not exceed 
250% of the relevant salary. The aggregate of all bonuses paid to any other 
executive not listed above under any combination of the PTOC Plan, ROI Plan 
and Personal Score Plan may not exceed 250% of his or her base salary. 

  Set forth below is a table that shows bonuses that would have been paid in 
fiscal 1993 if the PTOC Plan, the ROI Plan and the Personal Score Plan had 
been in effect in such year based on assumptions noted in the table. Amounts 
payable in fiscal 1994 cannot be determined because the result depends on 
year-end 1994 performance of the Corporation and/or operating companies and, 
in the case of the ROI Plan, similar performance of selected competitors. 


                                      20
<PAGE>
 
                              NEW PLANS BENEFITS 
     (Benefits payable assuming the plans were in effect in fiscal 1993) 

<TABLE>
<CAPTION>
                                         PTOC Plan                 ROI Plan             Personal Score Plan 
                                  ----------------------    ----------------------    -----------------------
                                    Dollar       Number       Dollar       Number       Dollar        Number 
Name and Position                 Value $(1)    of Units    Value $(4)    of Units    Value $(5)     of Units 
- -----------------                 ----------    --------    ----------    --------    ----------     --------
<S>                               <C>           <C>         <C>           <C>         <C>            <C>
Kenneth A. Macke 
 Chairman and Chief Executive 
 Officer                             $-0-          (3)       $    -0-        (3)              (5)      (3) 

Robert J. Ulrich 
 Chairman and Chief Executive 
 Officer of Target                   $-0-          (3)       $ 82,243        (3)      $  148,038       (3) 

Stephen E. Watson 
 President; Chairman and Chief 
 Executive Officer of the 
 Department Store Division           $-0-          (3)       $    -0-        (3)      $   55,390       (3) 

Joseph C. Vesce 
 Chairman and Chief Executive 
 Officer of Mervyn's                 $-0-          (3)       $    -0-        (3)      $      -0-       (3) 

Henry T. DeNero 
 Vice Chairman                       $-0-          (3)       $    -0-        (3)      $   86,719       (3) 

Executive Group                      $-0-          (3)       $ 82,243        (3)      $  440,315       (3) 

Non-Executive Director Group          (2)          (2)          (2)          (2)          (2)          (2) 

Non-Executive Officer Employee 
 Group                               $-0-          (3)       $528,585        (3)      $1,838,828       (3) 
</TABLE>
- -----------------
(1) If the PTOC goals set for 1994 were in effect in 1993, no bonus would 
    have been paid. 

(2) Non-Executive Directors do not participate in the Plan. 

(3) Units are not applicable to the Plans. 

(4) The calculations were made based on ROI versus ROI standard and the
    Benchmark Group performance used in the fiscal 1993 Executive Incentive
    Plan. A description of that plan is included in the Report of the
    Compensation Committee under the heading "Short-Term Incentive
    Compensation." Only Target executives would have received a bonus under the
    ROI Plan.
(5) The calculations were based on fiscal 1993 personal performance scores
    and salaries and the 1994 allocation of percent of bonus attributable to the
    Personal Score Plan. Due to his announced retirement, Mr. Macke did not 
    receive a 1993 personal performance score. 

  The affirmative vote of a majority of the voting power of the shares present 
and entitled to vote is required for the PTOC Plan to be approved by 
shareholders. Abstentions are treated as present and entitled to vote and 
broker non-votes are treated as not present and not entitled to vote. 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE TO APPROVE THE PTOC PLAN. 

                                      21
<PAGE>
 
                             PROPOSAL NUMBER FOUR 
                           APPROVAL OF THE ROI PLAN 

  The ROI Plan measures performance and determines bonuses for participants 
based on the operating company and/or Corporation's ROI performance versus 
ROI standard compared to similar performance of a Benchmark Group of 
companies. The outside directors set ROI standards for the operating 
companies. The Compensation Committee adopts the relevant ROI Standards and 
selects the Benchmark Group for use under the Plan and sets payout levels for 
varying ROI Scores achieved. 

  Eligibility.  Participation in the ROI Plan is limited to upper level 
executive employees of the Corporation and the operating companies. The 
Compensation Committee determines which employees are eligible or, in the 
case of employees of operating companies, the class of upper level executives 
that are eligible. Approximately 100 executives are eligible to participate 
in the ROI Plan. 

  Definition of ROI and ROI Standard. "ROI" (return on investment) is net 
earnings before LIFO provision and financing costs expressed as a percentage 
of average investment. 

  "ROI Standard" is an ROI hurdle rate objective that is calculated annually 
under a formula adopted by the Compensation Committee that reflects the 
actual growth rate of new store investment of the applicable company. 

  Determination of Bonus Amounts. Each year the Compensation Committee selects 
the "Benchmark Group" of companies for purposes of comparing the operating 
company and/or Corporation's ROI performance versus ROI Standard for the 
applicable fiscal year. An "ROI Score" is determined from a schedule approved 
by the Compensation Committee that designates a score for each varying level 
of performance of ROI versus ROI Standard achieved by the operating company 
and/or Corporation versus the Benchmark Group. The Compensation Committee 
also adopts a "Bonus Matrix" which assigns varying bonus percentages based on 
the participants' job grade level and ROI Scores. Bonuses are then determined 
under a non-pooled or pooled calculation based on the discretion of the 
Compensation Committee. 

  Non-Pooled Bonuses. The bonus amount for each participant is calculated by 
taking the participant's bonus percentage from the Bonus Matrix, multiplying 
it by his or her Midpoint of Salary Range (the midpoint of the salary range 
of a participant's job grade level) and then multiplying that result by the 
percentage of participation in the ROI Plan. For example, if the participant 
is participating in the ROI Plan at 33 1/3 %, the result is multiplied by 1/3. 

  Pooled Bonuses. The bonus amount for each participant is calculated in the 
same manner as for the non-pooled bonuses, and all related bonuses are added 
together to form a pool. The bonus for each participant payable under the ROI 
Plan will be based on a ratio of his or her bonus to all bonuses paid under 
the Personal Score Plan. The percentage determined by that ratio is 
multiplied by its bonus pool. 

  In order to receive a bonus under the ROI Plan, a participant's score under 
the Personal Score Plan must equal or exceed a minimum set by the 
Compensation Committee. 

                                      22
<PAGE>
 
  The maximum bonus payable under the ROI Plan is equal to 250% of the salary 
of the CEO or named executive officer, as the case may be, set forth in the 
previous year's Proxy Statement. If the CEO or named executive officer held a 
different office or was not employed in his or her position for the full year 
covered by that Proxy Statement, the maximum bonus is 250% of the highest 
salary reported in such year. Provided, however, in either case the aggregate 
of all bonuses paid to the CEO or named executive officer under any 
combination of the ROI Plan, PTOC Plan and Personal Score Plan may not exceed 
250% of the relevant salary. The aggregate of all bonuses paid to any other 
executive not listed above under any combination of the ROI Plan, PTOC Plan 
and Personal Score Plan may not exceed 250% of his or her base salary. 

  The introduction to the table titled "New Plans Benefits" and the table in 
Proposal Number Three relating to the PTOC Plan also applies to this 
proposal. 

  The affirmative vote of a majority of the voting power of the shares present 
and entitled to vote is required for the ROI Plan to be approved by 
shareholders. Abstentions are treated as present and entitled to vote and 
brokers non-votes are treated as not present and not entitled to vote. 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE TO APPROVE THE ROI PLAN. 

                            SHAREHOLDER PROPOSALS 

  The Corporation has received two shareholder proposals for inclusion in this 
proxy statement. Each proposal is set forth below, together with the 
proponent's statement in support of the proposal and the Corporation's 
reasons for its opposition to the proposal. The name and address of each 
proponent, and the number of shares of Common Stock held by each proponent 
will be furnished by the Corporation to any person, orally or in writing as 
requested, promptly upon receipt of an oral or written request. 

              SHAREHOLDER PROPOSAL CONCERNING A CLASSIFIED BOARD 
                 [Proposal 5 on the accompanying proxy card] 

Shareholder's Proposal and Statement 

  "BE IT RESOLVED: That the shareholders of Dayton Hudson Corporation 
("Company") urge that the Board of Directors take the necessary steps, in 
compliance with Minnesota state law, to declassify the Board of Directors for 
the purpose of director elections. The Board declassification shall be done 
in a manner that does not affect the unexpired terms of directors previously 
elected. 

                             SUPPORTING STATEMENT 

  "The election of corporate directors is the primary avenue in the American 
corporate governance system for shareholders to influence corporate affairs 
and exert accountability on management. We strongly believe that our 
Company's financial performance is closely linked to its corporate governance 
policies and procedures, and the level of management accountability they 
impose. Therefore, as shareholders concerned about the value of our 
investment, we are very disturbed by our Company's current system of electing 
only one-third of the Board of Directors each year. We believe this 
staggering of director terms prevents shareholders from annually registering 
their views on the performance of the Board collectively and each director 
individually. 

  "Concerns that the annual election of all directors would leave our Company 
without experienced Board members in the event that all incumbents are voted 
out is unfounded. If the owners should choose to replace the entire board, it 
would be obvious that the incumbent directors' contributions were not valued. 
Additionally, concerns that the annual election of all directors 

                                      23
<PAGE>
 
would expose shareholders to takeover attempts at below full value is also
unfounded. Our Company's poison pill is a virtually insurmountable takeover
defense which forces potential acquires to negotiate offers with the Board.

  "Most alarming is that the staggered Board can help insulate directors and 
senior executives from the consequences of poor performance by denying 
shareholders the opportunity to replace an entire Board if that Board pursues 
failed policies. The "Comparison of Five Year Cumulative Total Shareholder 
Return" chart on page 15 of our Company's 1993 proxy statement indicates that 
Dayton Hudson has underperformed the S&P Retail Composite Index by almost 20% 
over the past five years. Underperformance relative to our Company's peer 
group is primarily attributable to mismanagement, not market forces. 

  "We strongly believe that allowing shareholders to annually register their 
views on the performance of the Board collectively and each director 
individually is one of the best methods to insure that our Company will be 
managed in the best interests of the shareholders. 

  "We urge you to VOTE FOR this proposal." 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE AGAINST THIS RESOLUTION. 
                     ------- 

Corporation's Statement of Opposition 

  In 1988, the shareholders of the Corporation, upon the recommendation of the 
Board of Directors, voted to amend the Corporation's Restated Articles of 
Incorporation to provide for a Board of Directors divided into three classes 
of directors serving staggered three-year terms. The shareholders of the 
Corporation adopted the amendment by a plurality vote. The Board of Directors 
continues to believe that a classified board provides important benefits to 
the Corporation. Continuity and stability in the policies formulated by the 
Board are enhanced by having directors who serve three-year rather than 
one-year terms. As a classified board, the Board can represent more 
effectively the interests of the Corporation's shareholders, including 
responding to circumstances created by demands or actions by a minority 
shareholder or group. 

  This shareholder resolution does not propose an amendment to the 
Corporation's Restated Articles of Incorporation but, instead, seeks to have 
the Board take the necessary steps, in compliance with Minnesota law, to 
require an annual election of directors. Such steps would, however, require 
the directors to submit a proposed amendment to the Restated Articles of 
Incorporation of the Corporation to the shareholders for approval, and the 
affirmative vote of the holders of not less than 75% of the votes entitled to 
be cast by the holders of all outstanding shares of voting stock would be 
necessary for approval. 

  The affirmative vote of the holders of a majority of the shares present and 
entitled to vote is required for adoption of the resolution. Abstentions are 
treated as present and entitled to vote and brokers non-votes are treated as 
not present and not entitled to vote. 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE AGAINST THIS RESOLUTION. 
                     -------

                                      24
<PAGE>
 
             SHAREHOLDER PROPOSAL CONCERNING EQUAL EMPLOYMENT AND 
                          AFFIRMATIVE ACTION REPORT 

                 [Proposal 6 on the accompanying proxy card] 

Shareholders' Proposal and Statement 

  "Resolved: That the shareholders of Dayton Hudson Corporation ("Company") 
hereby request that the Board of Directors prepare a report on progress on 
equal employment and affirmative action at our Company, at reasonable cost 
and omitting confidential information. The report shall be available to 
shareholders and employees by September 1994 and shall include the following: 

  1. A description of the Company's progress in the areas of equal employment
     opportunity and affirmative action. This description should summarize the
     data in the Company's EEO-1 report and be printed in its next Annual
     Report.

  2. A summary description of progress on the part of the Company in its efforts
     to purchase goods and services from minority- and female-owned business
     enterprises.

  3. A description of any policies and programs favoring the purchase of goods
     and services from minority- and/or female-owned business enterprises.

  4. A description of any policies and programs oriented specifically toward
     increasing the number of managers who are qualified females and/or belong
     to a racial minority group.

  5. A general description of how the Company publicizes its equal employment
     opportunity and affirmative action policies and programs to merchandise
     suppliers and service providers.

  "We believe this resolution will serve both our corporation and our society 
by promoting fair and non-discriminatory employment practices and equal 
employment opportunity. It is a prudent business practice for a retail 
company to reflect the values of the people and communities it serves. The 
vast majority of Dayton Hudson customers are either women or members of a 
racial minority group. We believe it is in the Company's and shareholders' 
interests for Dayton Hudson to delineate and publicize its commitment to 
matters that are of concern to its core customer groups. 

  "Recent studies indicate that sound equal employment practices are quickly 
becoming a necessity for major corporations such as Dayton Hudson. By the 
beginning of the next century, the overwhelming majority of new entrants to 
our nation's workforce will be women and/or members of a minority group. We 
believe passage of these resolutions will give employees confidence in our 
Company's commitment to their advancement and will attract new employees from 
these groups. An ongoing review of purchases from minority- and female-owned 
businesses will help our Company take full advantage of these traditionally 
underutilized resources. In addition, Dayton Hudson will benefit from 
publicizing its standards by becoming an example to companies with whom it 
does business. This leadership should enhance our Company's image and its 
bottom line. 

  "We believe that our Company and our country are challenged by problems 
associated with race and sex discrimination. These problems are being 
confronted every day in the public and private sectors. No corporation can 
afford to ignore them. 

  "By supporting this resolution, shareholders can send a strong message to 
Dayton Hudson that it must address these challenges in an open and forthright 
manner. By responding to this request, the Company will be able to project 
values attractive to employees, customers and shareholders alike. 

  "We urge Shareholders to VOTE FOR this proposal." 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE AGAINST THIS RESOLUTION. 
                     -------

                                      25

<PAGE>
 
Corporation's Statement of Opposition 

  The Corporation believes that its employees should reflect the diversity of 
the customers and communities it serves. To be competitive the Corporation 
must attract and retain a diverse work force. The Corporation is fully 
committed to complying with applicable equal employment opportunity laws. The 
Corporation provides detailed statistical information on equal employment 
opportunity to the federal government as required by law. In addition, the 
various companies of the Corporation are equal opportunity employers and 
communicate to their employees information regarding equal employment 
opportunity and each company's commitment to equal employment opportunity. 
The Corporation also supports economic development through the use of 
minority and women-owned contractors and service providers. The Corporation 
encourages and supports the efforts of all of its employees, suppliers and 
vendors to adhere to these principles of corporate responsibility. 

  The Corporation believes that the reports and publicity requested by this 
proposal would not enhance its commitment to equal employment opportunity and 
creating a diverse workforce. The Corporation's commitment to such programs 
is part of its ordinary business operations and, consequently, is part of the 
job responsibilities of each executive. Both management and the Board of 
Directors are entrusted with the obligation and opportunity to make such 
programs successful. Providing reports and publicizing certain programs would 
require time and expense without further enhancing these efforts. 

  The affirmative vote of a majority of the shares present and entitled to vote 
is required for adoption of the resolution. Abstentions are treated as 
present and entitled to vote and broker non-votes are treated as not present 
and not entitled to vote. 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE AGAINST THIS RESOLUTION. 
                     -------

                     OUTSTANDING SHARES AND VOTING RIGHTS 

  Only holders of Common Stock and Series B ESOP Convertible Preferred Stock of 
record at the close of business on April 1, 1994 will be entitled to vote at 
the meeting and any adjournment thereof. At the close of business on such 
record date, the Corporation had outstanding 71,548,293 shares of Common 
Stock and 424,514 shares of Series B ESOP Convertible Preferred Stock. Each 
share of Common Stock has one vote and each share of Series B ESOP 
Convertible Preferred Stock has ten votes. Common Stock and Series B ESOP 
Convertible Preferred Stock vote as a single class, except as required by 
law. 

                                      26 
<PAGE>
 
  Set forth below is information regarding equity securities of the Corporation
or any of its parents or subsidiaries owned beneficially (as defined by the SEC
for proxy purposes) by all directors and nominees, each of the named executive
officers, and all directors and executive officers of the Corporation as a group
on April 1, 1994: 

<TABLE>
<CAPTION> 

                                                             Amount and Nature                           
       Name of Individual                                 of Beneficial Ownership                Percent
          or Number of             Title of        -----------------------------------------       of   
        Persons in Group            Class          Owned (2)(3)    Options (5)       Total        Class 
      --------------------       -----------       ------------    -----------     ---------     -------
<S>                              <C>               <C>             <C>             <C>           <C> 
Rand V. Araskog                  Common             20,692                          20,692          * 
Robert A. Burnett                Common              5,559                           5,559          * 
Livio D. DeSimone                Common              1,583(4)                        1,583          * 
Roger A. Enrico                  Common              2,420                           2,420          * 
William W. George                Common                912                             912          * 
Roger L. Hale                    Common              1,018                           1,018          * 
Betty Ruth Hollander             Common              5,482                           5,482          * 
Michele J. Hooper                Common                687                             687          * 
Kenneth A. Macke(1)              Common            110,860(4)      142,046         252,906(6)       * 
Mary Patterson McPherson         Common                882                             882          * 
Robert J. Ulrich(1)              Common              7,706          66,758          74,464(6)       * 
John R. Walter                   Common                571                             571          * 
Stephen E. Watson(1)             Common             27,964          59,138          87,102(6)       * 
Henry T. DeNero(1)               Common                  0           1,923           1,923(6)       * 
Joseph C. Vesce(1)               Common              8,247          18,243          26,490(6)       * 
All directors and executive 
  officers of the
  Corporation as a group
  (19 persons)                   Common            202,523         315,051         517,574(6)       * 
</TABLE>
- --------------------
*Less than 1% 

(1) Executive officer. 

(2) The persons listed have sole voting and investment power with respect to 
    the shares listed except as follows: Sole voting and investment power: Mr.
    Araskog, 482 shares; Mr. DeSimone, 483 shares; Mr. Macke, 73,930 shares; and
    Mr. Watson, 15,151 shares. The persons listed have shared voting and
    investment power: Mr. Araskog, 20,210 shares; Mr. DeSimone, 500 shares; Mr.
    Macke, 11,900 shares; and Mr. Watson, 3,890 shares. Restricted Stock owned
    by directors is listed as sole voting and investment power.

(3) Includes shares of Common Stock held in the Corporation's Supplemental 
    Retirement, Savings, and Employee Stock Ownership Plan as of January 30, 
    1994. 

(4) Includes shares of Common Stock owned as of April 1, 1994 by certain 
    family members as follows: Mr. DeSimone, 600 shares and Mr. Macke, 10,549 
    shares as to which shares each named individual disclaims beneficial 
    ownership. 

(5) Shares that the named individuals may acquire on or before June 1, 1994 
    pursuant to options held by them under the Corporation's 1981 Option Plan. 

(6) As of January 29, 1994, Mr. Macke owned 34 shares of Series B ESOP
    Convertible Preferred Stock ("Preferred Stock"), Mr. Ulrich owned 37 shares
    of Preferred Stock, Mr. Watson owned 36 shares of Preferred Stock, Mr.
    DeNero owned 10 shares of Preferred Stock, Mr. Vesce owned 35 shares of
    Preferred Stock and all directors and executive officers of the Corporation
    owned 248 shares of Preferred Stock. Ownership of such Preferred Stock is
    not reflected in the table above.
                                      27
<PAGE>
 
  The table below sets forth certain information, as to each person or entity 
known to the Corporation to be the beneficial owner of more than 5 percent of 
any class of the Corporation's voting securities: 

<TABLE>
<CAPTION>
         Name and Address         Title of     Number of Shares     Percent 
       of Beneficial Owner          Class     Beneficially Owned    of Class 
       -------------------        --------    ------------------    --------
  <S>                            <C>          <C>                   <C>
  First Bank System, Inc.          Common        3,712,040(1)         5.19% 
  601 2nd Avenue South 
  Minneapolis, Minnesota 55402 

  FMR Corp.                        Common        4,792,535(2)         6.71% 
  82 Devonshire Street 
  Boston, Massachusets 02109 
</TABLE>
- ----------------
(1) First Bank System, Inc. ("First Bank") reported its beneficial ownership 
    as of December 31, 1993 on a Schedule 13G filed with the Securities and
    Exchange Commission. The filing indicates that First Bank has sole voting
    power for 859,888 shares, shared voting power for 2,811,782 shares, sole
    dispositive power for 748,878 shares and shared dispositive power for
    2,882,714 shares. The shares reflected in the table include the Common Stock
    equivalent of the unallocated shares of Series B ESOP Convertible Preferred
    Stock held in the Dayton Hudson Corporation Supplemental Retirement,
    Savings, and Employee Stock Ownership Plan Trust (the "Plan Trust"). An
    affiliate of First Bank System, Inc. is the trustee of the Plan Trust.

    As of December 31, 1993, in addition to the shares reflected in the table
    the Plan Trust also held 2,029,944 shares of Common Stock of the Corporation
    and 1,728,570 Common Stock equivalents of Series B ESOP Convertible
    Preferred Stock allocated to employees of the Corporation.

(2) FMR Corp. ("FMR") reported its beneficial ownership as of December 31, 1993
    on a Schedule 13G filed with the Securities and Exchange Commission. The
    filing indicates that FMR has sole voting power for 302,279 shares, shared
    voting power for 0 shares, sole dispositive power for 4,792,535 shares and
    shared dispositive power for 0 shares.

Compliance with Section 16(a) of the Securities Exchange Act of 1934 

  Section 16(a) of the Exchange Act requires the Corporation's directors and 
executive officers to file with the Securities and Exchange Commission and 
the New York Stock Exchange reports of ownership and changes in ownership of 
the Corporation's Common Stock, and the Corporation is required to identify 
any of those persons who fail to file such reports on a timely basis. Kenneth 
A. Macke did not timely report various charitable gifts totaling 1,108 shares 
made during November, 1992. 

                            ADDITIONAL INFORMATION 

Policy on Confidential Voting 

  It is the policy of the Corporation that all shareholder meeting proxies, 
ballots and voting tabulations of a shareholder are to be confidential, if 
the shareholder has requested confidentiality on the proxy card or ballot. 

  If the shareholder so requests, no such document will be available for 
examination nor will the particular vote of such shareholder be disclosed 
prior to the tabulation of the final vote at the annual shareholder meeting 
except (i) to meet applicable legal requirements; or (ii) to allow the 
independent election inspectors to count and certify the results of the 
shareholder vote; or (iii) where there is a proxy solicitation in opposition 
to the Board of Directors, based upon an opposition proxy statement filed 
with the Securities and Exchange Commission. The independent election 
inspectors may at any time inform the Corporation whether or not a 
shareholder has voted. 

                                      28
<PAGE>
 
Equal Employment Opportunity 

  The Corporation believes that its employees should reflect the diversity of 
the customers and communities it serves. To be competitive the Corporation 
must attract and retain a diverse work force. The Corporation is fully 
committed to complying with applicable equal employment opportunity laws. The 
Corporation also supports economic development through the use of minority 
and women-owned contractors and service providers. 

  The Corporation provides detailed statistical information on equal employment 
opportunity to the federal government as required by law. In addition, the 
various companies of the Corporation are equal opportunity employers and 
communicate to their employees information regarding equal employment 
opportunity. 

  The Corporation encourages and supports the efforts of all of its employees, 
suppliers and vendors to adhere to these principles of corporate 
responsibility. 

General 

  As of the date of this proxy statement, management knows of no matters that 
will be presented for determination at the meeting other than those referred 
to herein. If any other matters properly come before the meeting calling for 
a vote of shareholders, it is intended that proxies in the enclosed form will 
be voted in accordance with the judgment of the individual voting the 
proxies. 

  Expenses in connection with the solicitation of proxies will be paid by the 
Corporation. Proxies are being solicited principally by mail and by 
telephone. Georgeson & Company, Inc. has been retained by the Corporation to 
act as a proxy solicitor for a fee estimated not to exceed $20,000 plus 
reimbursement of out-of-pocket expenses. In addition, directors, officers and 
regular employees of the Corporation may solicit proxies personally, by 
telephone, by fax or by special letter. The Corporation may reimburse 
brokerage firms and others for their expenses in forwarding proxy materials 
to the beneficial owners of shares of the Corporation. 

  The Annual Report of the Corporation for the fiscal year ended January 29, 
1994, including financial statements, is enclosed. 

Shareholder Proposal 

  Any shareholder proposals for the Corporation's 1995 Annual Meeting must be 
received by the Corporation by December 21, 1994 in order to be included in 
the proxy statement. The proposals also must comply with all applicable 
statutes and regulations. 

                                       By Order of the Board of Directors 


                                       JAMES T. HALE 
                                       Secretary 

Minneapolis, Minnesota 
April 20, 1994 

                                      29
<PAGE>
















 
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<PAGE>
 
                                  EXHIBIT A 
                          DAYTON HUDSON CORPORATION 
                           EXECUTIVE INCENTIVE PLAN 
                                    (PTOC) 

                                  Article I 

Sec. 1.1  Name. The name of the short term incentive plan set forth herein is 
          "Dayton Hudson Corporation Executive Incentive Plan (PTOC)". It is
          sometimes hereinafter referred to as the "Plan". "Company" refers to
          Dayton Hudson Corporation and its subsidiaries. Division refers to an
          operating company, test strategy, staff group or other subdivision of
          the Company.

Sec. 1.2  Compensation Policy and Plan Intent. The Plan has been designed to 
          provide financial incentives ("incentive bonuses") to designated upper
          level executive employees, who through their efforts directly and
          significantly impact the achievement of Company goals and objectives.
          Such incentive bonuses are intended to reflect both the executive's
          personal achievements therein, as well as the Division's or Company's
          achievement of such goals and objectives.

Sec. 1.3  Eligibility. Participation in this Plan is restricted to those upper 
          level executive employees who, through their position and performance,
          have a decided impact upon the performance of the Company and/or a
          Division, and therefore upon the operating results of the Company. The
          Compensation Committee shall determine which individuals or groups of
          individuals by title or position or rank shall participate in the
          Plan.

          Divisions which participate in the Plan shall at times hereinafter be
          referred to as "Participating Divisions". Executives participating in
          the Plan are referred to as "participants" at times herein.

          Those Divisions which do not participate in this Plan shall at times 
          hereinafter be referred to as "Non-Participating Divisions". 

Sec. 1.4  Transfer and Termination. A participant who transfers to another 
          Division of the Company, or who terminates employment for the purpose
          of early or normal retirement from the Company, or who dies or becomes
          disabled shall be eligible for incentive compensation at Plan Year end
          if they were an actual participant in the plan at the commencement of
          such Plan Year. The incentive bonus, when determined, pursuant to the
          provisions hereof shall be prorated to reflect that portion of the
          Plan Year (including all if such is the case) during which the
          participant was enrolled and participating in the Plan as a
          participant. Participants in this category will be treated in
          accordance with the following guidelines:

          a. Transfers Between Participating Divisions. In the event of a 
             transfer between then Participating Divisions, a pro rata share of
             the incentive bonus shall be contributed by each Participating
             Division if the participant has been designated as such in each
             Participating Division from the commencement of the Plan Year, or
             in the case of the successor Participating Division, from his/her
             commencement of employment to Plan Year end.

          b. Transfers Between Participating Division and Non-Participating 
             Division and Retirement, Death or Disability of Participating
             Executive. In the event a participant transfers from a
             Participating Division to a Non-Participating Division, a pro rata
             incentive bonus calculated on the basis of the number of months (a
             major portion of a month to be considered a whole month) during the
             Plan Year the executive was a Participant in the Plan, over 12,
             will be awarded in the due course of the Plan's administration. The
             same formula shall be utilized for executives who transfer from

                                      A-1
<PAGE>
 
            a Non-Participating Division to a Participating Division. The same
            method of calculating an incentive bonus shall also be utilized in
            calculating incentive bonuses for participants who die, become
            disabled or who retire from the Company during the year. Any such
            incentive bonuses would be paid only in the normal course of
            administration of the Plan.

         c. New Executive Employees. Upon recommendation of the Chief
            Administrative Officer or the Chief Executive Officer of a Division,
            whichever is applicable, and following approval thereof by the
            Chairman of the Company, a new executive employee who will have been
            employed by a Participating Division prior to the end of a Plan Year
            may be designated as a participant in the Plan, subject to the
            conditions of the Plan.

         d. Termination Other Than Retirement, Death or Disability. A
            participant who terminates his/her employment during the Plan Year
            for any reason other than retirement, death or disability, shall not
            be eligible for and shall not receive an incentive bonus for the
            subject Plan Year. A participant who terminates following the
            completion of the subject Plan Year, but prior to the payout of such
            incentive bonus shall receive the incentive bonus under procedures
            which would, only for such purpose, treat them as still employed at
            the time of the Plan payout.

         e. Promotion or Job Change. A participant who has a promotion and/or a
            job change during a Plan Year will have his/her incentive bonus
            calculated using each grade level separately. The score and grade
            level shall determine the bonus percentage and that percentage shall
            be applied to the Midpoint of Salary Range while in the grade level.
            The total incentive bonus will be the sum of the bonuses for each
            grade level.

         f. Market Pricing Adjustment. A participant whose grade level is
            adjusted during the Plan Year due to a "market pricing adjustment"
            will have his/her bonuses calculated for the entire period using the
            adjusted grade. If a, b and/or e are applicable, those sections
            shall also apply and this section f shall be applicable only for the
            period that the "market pricing adjustment" relates to.

Sec. 1.5 Process For Determination of Incentive Bonuses 

         a. Compensation Policy and Intent of Plan 
            Incentive bonuses under the Plan are based on the Division and/or
            Company PTOC for the Fiscal Year.

         b. Defined Incentive Bonus Terms 
            "Bonus Matrix" 
              The "Bonus Matrix" is a table setting forth figures which indicate
              with varying job grade level classifications, the percentage of
              incentive bonus attributable to each PTOC Score in relationship to
              the participant's Midpoint of Salary Range. The "Bonus Matrix" may
              be changed from time to time at the election of the Compensation
              Committee but any change in the Bonus Matrix shall have
              prospective application only.

            "Midpoint of Salary Range" 
              The "Midpoint of Salary Range" of a participant during the related
              incentive bonus Fiscal Year is the midpoint for his/her job grade
              as set forth in the salary range by job grade that is applicable.

            "PTOC" 
              "PTOC" (pretax operating contribution) is FIFO Gross Margin
              dollars less operating expenses and other expenses plus other
              income. It excludes LIFO provision, interest and corporate
              expense.

                                      A-2

<PAGE>
 
            "PTOC Score" 
              The PTOC Score is determined from a schedule that is approved by
              the Compensation Committee that gives a score for the level of
              PTOC achieved by the Division and/or Company. The schedule may be
              modified annually.

         c. Determination of Bonus 
            (1) Non-Pooled 
                Incentive bonuses for each participant will be calculated by
                taking the participant's bonus percentage from the Bonus Matrix,
                using his/her salary grade, and multiplying it by his/her
                Midpoint of Salary Range.

            (2) Pooled 
                A bonus pool is calculated by multiplying the percentage from
                the Bonus Matrix using the PTOC Score for each participant by
                the participant's Midpoint of Salary Range.

                The incentive bonus for each participant will be based on a
                ratio of his/her bonus to all bonuses paid under the Executive
                Incentive Plan (Personal Score). The percentage determined by
                that ratio will be multiplied by the bonus pool.
 
            (3) Minimum Score 
                No bonus will be payable to a participant under this Plan unless
                his/her personal score under the Executive Incentive Plan
                (Personal Score) is equal to or higher than a minimum set by the
                Division or the Compensation Committee.

            (4) Selection of Pooled or Non-Pooled 
                The Compensation Committee will determine whether a Division
                and/or Company is to be pooled or nonpooled.

         d. Maximum Bonus 
            The maximum bonus payable under the Plan is equal to 250% of the
            salary of the Chief Executive Officer (the "CEO") or named executive
            officer, as the case may be, set forth in the previous year's Proxy
            Statement. If the CEO or named executive officer held a different
            office or was not employed in his/her position for the full year
            covered by that Proxy Statement, the maximum bonus is 250% of the
            highest salary rate reported in such year. Provided, however, in
            either case the aggregate of all bonuses paid to the CEO or named
            executive officer under any combination of the Plan, ROI Plan and
            Personal Score Plan may not exceed 250% of the relevant salary. The
            aggregate of all bonuses paid to any other executive not listed
            above under any combination of the Plan, ROI Plan and Personal Score
            Plan may not exceed 250% of his/her base salary.

                                  ARTICLE II 

Sec. 2.1 Payment of Bonus. Normally the total incentive bonus for a Fiscal 
         Year will be paid in cash as soon as administratively feasible after
         the amount of the incentive bonus has been computed. However, any
         participant who is a participant in a deferred compensation plan or
         arrangement of the Company, may have his/her incentive bonus deferred
         pursuant to that plan or arrangement. 

                                 ARTICLE III 

Sec. 3.1 Beneficiary. Any incentive bonus payments which become distributable 
         after the death of a participant shall be distributed as they become
         due to such person or persons, or other legal entity as the participant
         may have designated in writing delivered to his/her Participating
         Division's personnel office on an approved form. The participant may,
         from 

                                      A-3

<PAGE>
 
         time to time, revoke or change any such designation by writing
         delivered to such Participating Division's personnel office on an
         approved form. If there is no unrevoked designation on file with such
         corporate personnel office at the participant's death, or if the person
         or persons designated therein shall have all predeceased the
         participant, such distributions shall be made to the participant's
         spouse, or in the absence of a spouse, children and if the participant
         has no spouse or children, to the participant's estate. If a
         participant has deferred his/her incentive bonus pursuant to a plan or
         arrangement, the plan or arrangement shall govern the beneficiary
         designation.

                                  ARTICLE IV 

Sec. 4.1 Administration and Interpretation of Plan. This Plan shall be 
         interpreted by the Compensation Committee of the Company and its
         interpretation shall be final and binding on participants,
         Participating Divisions, and all other parties in Interest. 

         The Plan shall be administered by the Compensation Committee selected
         by the Board of Directors. The Plan Committee reserves the right, from
         time to time, to prescribe rules and regulations, not inconsistent with
         the provisions of the Plan, and to modify or revoke such rules and
         regulations at such time and in such manner as it may deem proper. A
         copy of this Plan and all such rules and regulations will be supplied
         to each person participating in the Plan and a copy of the then current
         Plan shall be maintained in the Company's personnel office and at the
         personnel office of each Participating Division and shall be available,
         upon request, for review by any participant or his duly authorized
         agent. All persons in the Plan shall be bound by the terms of the Plan
         and of all rules and regulations pursuant thereto, all as now in effect
         or hereafter amended, promulgated or passed which shall likewise be
         maintained at the Company and each Participating Division personnel
         office.

                                  ARTICLE V 

Sec. 5.1 Rights of Participants and Beneficiaries. The Plan is not an 
         employment agreement and does not assure or evidence to any degree the
         continued employment or the claim to continued employment of any
         participant for any time or period or job.

         No participant or beneficiary shall, by virtue of this Plan, have any
         interest in any specific asset or assets of the Company or any
         Participating Division. A participant or beneficiary has only an
         unsecured contract right to receive cash payments in accordance with
         and at the times specified by the Plan.

         No participant shall have the right or ability to assign, pledge, or
         otherwise dispose of any part of an incentive bonus hereunder (except
         as provided in Section 3.1 hereof).

                                  ARTICLE VI 

Sec. 6.1 Overview It is specifically understood that the Chairman of the 
         Board and Chief Executive Officer of the Company shall at all times
         retain the authority to veto or rescind any appointment or designation
         of an individual as a participant (except an Executive Officer) under
         this Plan but it is the intent of the Plan that such authority shall be
         exercised with restraint and only for circumstances deemed by said
         officer to be of importance for preserving the integrity of the Plan's
         policy and/or its performance.

                                 ARTICLE VII 

Sec. 7.1 Termination of Plan. This Plan may be amended or terminated at any 
         time by the Board of Directors of the Company. Such amendment or
         termination, will not, without the participant's written consent,
         affect his/her incentive bonus or bonuses previously earned.

                                      A-4

<PAGE>
 
                                 ARTICLE VIII 

Sec. 8.1 Miscellaneous Definitions. 

         a. "Compensation Committee": shall mean that committee of the Board of
            Directors of the Company designated as such on January 12, 1994 or
            as it is thereafter designated during the term hereof and if during
            the term hereof no such named committee shall be designated by the
            Board of Directors it shall mean the Committee of the Board most
            nearly performing the duties of the Compensation Committee as
            defined at the time of its elimination as a Board Committee.

         b. "Plan Year": Plan Year shall be the applicable financial "Fiscal
            Year" of the Company.

         c. "Retire or Retirement": Retire or Retirement means a termination of
            employment pursuant to an arrangement contained in any formal
            private retirement plan or written agreement then in effect by the
            Company or any participating Division relative to the subject
            participant.

         d. "Chairman": Chairman shall at all times refer to the incumbent
            Chairman of the Board of Directors of the Dayton Hudson Corporation.

                                  Article IX

Sec. 9.1 Miscellaneous Provisions 

         a. Headings. Headings at the beginning of sections hereof are for
            convenience of reference, shall not be considered a part of the text
            of the Plan, and shall not influence its construction.

         b. Capitalized Definitions. Capitalized terms used in the Plan shall
            have their meaning as defined in the Plan unless the context clearly
            indicates to the contrary.

         c. Gender. Any references to gender also include the opposite gender. 

         d. Use of Compounds of Word "Here". Use of the words "hereof",
            "herein", "hereunder", or similar compounds of the word "here" shall
            mean and refer to the entire Plan unless the context clearly
            indicates to the contrary.

         e. Construed as a Whole. The provisions of the Plan shall be construed
            as a whole in such manner as to carry out the provisions thereof and
            shall not be construed separately without relation to the context.

                                      A-5

<PAGE>

















 
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<PAGE>
 
                                  EXHIBIT B 
                          DAYTON HUDSON CORPORATION 
                           EXECUTIVE INCENTIVE PLAN 
                                    (ROI) 

                                  Article I 

Sec. 1.1  Name. The name of the short term incentive plan set forth herein is 
          "Dayton Hudson Corporation Executive Incentive Plan (ROI)". It is
          sometimes hereinafter referred to as the "Plan". "Company" refers to
          Dayton Hudson Corporation and its subsidiaries. Division refers to an
          operating company, test strategy, staff group or other subdivision of
          the Company.

Sec. 1.2  Compensation Policy and Plan Intent. The Plan has been designed to 
          provide financial incentives ("incentive bonuses") to designated upper
          level executive employees, who through their efforts directly and
          significantly impact the achievement of Company goals and objectives.
          Such incentive bonuses are intended to reflect both the executive's
          personal achievements therein, as well as the Division's or Company's
          achievement of such goals and objectives.

Sec. 1.3  Eligibility. Participation in this Plan is restricted to those upper 
          level executive employees who, through their position and performance,
          have a decided impact upon the performance of the Company and/or a
          Division, and therefore upon the operating results of the Company. The
          Compensation Committee shall determine which individuals or groups of
          individuals by title or position or rank shall participate in the
          Plan.

          Divisions which participate in the Plan shall at times hereinafter be
          referred to as "Participating Divisions". Executives participating in
          the Plan are referred to as "participants" at times herein.

          Those Divisions which do not participate in this Plan shall at times 
          hereinafter be referred to as "Non-Participating Divisions". 

Sec. 1.4  Transfer and Termination. A participant who transfers to another 
          Division of the Company, or who terminates employment for the purpose
          of early or normal retirement from the Company, or who dies or becomes
          disabled shall be eligible for incentive compensation at Plan Year end
          if they were an actual participant in the plan at the commencement of
          such Plan Year. The incentive bonus, when determined, pursuant to the
          provisions hereof shall be prorated to reflect that portion of the
          Plan Year (including all if such is the case) during which the
          participant was enrolled and participating in the Plan as a
          participant. Participants in this category will be treated in
          accordance with the following guidelines:

          a. Transfers Between Participating Divisions. In the event of a 
             transfer between then Participating Divisions, a pro rata share of
             the incentive bonus shall be contributed by each Participating
             Division if the participant has been designated as such in each
             Participating Division from the commencement of the Plan Year, or
             in the case of the successor Participating Division, from his/her
             commencement of employment to Plan Year end.

                                      B-1
<PAGE>
 
          b. Transfers Between Participating Division and Non-Participating 
             Division and Retirement, Death or Disability of Participating
             Executive. In the event a participant transfers from a
             Participating Division to a Non-Participating Division, a pro rata
             incentive bonus calculated on the basis of the number of months (a
             major portion of a month to be considered a whole month) during the
             Plan Year the executive was a Participant in the Plan, over 12,
             will be awarded in the due course of the Plan's administration. The
             same formula shall be utilized for executives who transfer from a
             Non-Participating Division to a Participating Division. The same
             method of calculating an incentive bonus shall also be utilized in
             calculating incentive bonuses for participants who die, become
             disabled or who retire from the Company during the year. Any such
             incentive bonuses would be paid only in the normal course of
             administration of the Plan.

          c. New Executive Employees. Upon recommendation of the Chief 
             Administrative Officer or the Chief Executive Officer of a
             Division, whichever is applicable, and following approval thereof
             by the Chairman of the Company, a new executive employee who will
             have been employed by a Participating Division prior to the end of
             a Plan Year may be designated as a participant in the Plan, subject
             to the conditions of the Plan.

          d. Termination Other Than Retirement, Death or Disability. A 
             participant who terminates his/her employment during the Plan Year
             for any reason other than retirement, death or disability, shall
             not be eligible for and shall not receive an incentive bonus for
             the subject Plan Year. A participant who terminates following the
             completion of the subject Plan Year, but prior to the payout of
             such incentive bonus shall receive the incentive bonus under
             procedures which would, only for such purpose, treat them as still
             employed at the time of the Plan payout.

          e. Promotion or Job Change. A participant who has a promotion and/or
             a job change during a Plan Year will have his/her incentive bonus
             calculated using each grade level separately. The score and grade
             level shall determine the bonus percentage and that percentage
             shall be applied to the Midpoint of Salary Range while in the
             grade level. The total incentive bonus will be the sum of the
             bonuses for each grade level.

          f. Market Pricing Adjustment. A participant whose grade level is 
             adjusted during the Plan Year due to a "market pricing adjustment"
             will have his/her bonuses calculated for the entire period using
             the adjusted grade. If a, b and/or e are applicable, those sections
             shall also apply and this section f shall be applicable only for
             the period that the "market pricing adjustment" relates to.

Sec. 1.5  Process For Determination of Incentive Bonuses 

          a. Compensation Policy and Intent of Plan 
             Incentive bonuses under the Plan are based on how the Division
             and/or Company ROI performance versus its calculated ROI Standard
             for the Fiscal Year compares to the ROI performance versus the
             calculated ROI Standard of the companies in the Benchmark Group.

                                      B-2
<PAGE>
 
          b. Defined Incentive Bonus Terms 
             "Bonus Matrix" 
               The "Bonus Matrix" is a table setting forth figures which
               indicate with varying job grade level classifications, the
               percentage of incentive bonus attributable to each ROI Score in
               relationship to the participant's Midpoint of Salary Range. The
               "Bonus Matrix" may be changed from time to time at the election
               of the Compensation Committee but any change in the Bonus Matrix
               shall have prospective application only.

             "Midpoint of Salary Range" 
               The "Midpoint of Salary Range" of a participant during the
               related incentive bonus fiscal year is the midpoint for his/her
               job grade as set forth in the salary range by job grade that is
               applicable.

             "ROI" 
               "ROI", return on investment, is net earnings before the LIFO
               provision and financing costs expressed as a percentage of
               average investment.

             "ROI Standard" 
               "ROI Standard" is an ROI hurdle rate objective that is calculated
               annually by a formula established by the Compensation Committee
               that reflects the actual growth rate of new store investment of
               the applicable company.

             "Benchmark Group" 
               "Benchmark Group" is the group of companies the Compensation
               Committee selects for purposes of comparing the Division and/or
               Company ROI Standard against for the applicable Fiscal Years.

             "ROI Score" 
               The ROI Score is determined from a schedule that is approved by
               the Compensation Committee that gives a score for the relative
               performance of ROI versus ROI Standard achieved by the Division
               and/or Company versus the Benchmark Group. The schedule may be
               modified annually.

          c. Determination of Bonus 
             (1) Non-PooIed 
                 Incentive bonuses for each participant will be calculated by
                 taking the participant's bonus percentage from the Bonus
                 Matrix, using his/her salary grade and multiplying it by
                 his/her Midpoint of Salary Range.

             (2) Pooled 
                 An incentive bonus pool is calculated by multiplying the
                 percentage from the Bonus Matrix using the ROI Score for each
                 participant by the participant's Midpoint of Salary Range.

                 The incentive bonus for each participant will be based on a
                 ratio of his/her bonus to all bonuses paid under the Executive
                 Incentive Plan (Personal Score). The percentage determined by
                 that ratio will be multiplied by the bonus pool.

                                      B-3
<PAGE>
 
             (3) Minimum Score 
                 No bonus will be payable to a participant under this Plan
                 unless his/her personal score under the Executive Incentive
                 Plan (Personal Score) is equal to or higher than a minimum set
                 by the Division or the Compensation Committee.

             (4) Selection of Pooled or Non-Pooled 
                 The Compensation Committee will determine whether a Division
                 and/or Company is to be pooled or nonpooled.

          d. Maximum Bonus 
             The maximum bonus payable under the Plan is equal to 250% of the
             salary of the Chief Executive Officer (the "CEO") or named
             executive officer, as the case may be, set forth in the previous
             year's Proxy Statement. If the CEO or named executive officer held
             a different office or was not employed in his/her position for the
             full year covered by that Proxy Statement, the maximum bonus is
             250% of the highest salary rate reported in such year. Provided,
             however, in either case the aggregate of all bonuses paid to the
             CEO or named executive officer under any combination of the Plan,
             Personal Score Plan and PTOC Plan may not exceed 250% of the
             relevant salary. The aggregate of all bonuses paid to any other
             executive not listed above under any combination of the Plan,
             Personal Score Plan and PTOC Plan may not exceed 250% of his/her
             base salary.

                                  ARTICLE II 

Sec. 2.1  Payment of Bonus. Normally the total incentive bonus for a Fiscal 
          Year will be paid in cash as soon as administratively feasible after
          the amount of the incentive bonus has been computed. However, any
          participant who is a participant in a deferred compensation plan or
          arrangement of the Company, may have his/her incentive bonus deferred
          pursuant to that plan or arrangement.

                                 ARTICLE III 

Sec. 3.1  Beneficiary.  Any incentive bonus payments which become 
          distributable after the death of a participant shall be distributed as
          they become due to such person or persons, or other legal entity as
          the participant may have designated in writing delivered to his/her
          Participating Division's personnel office on an approved form. The
          participant may, from time to time, revoke or change any such
          designation by writing delivered to such Participating Division's
          personnel office on an approved form. If there is no unrevoked
          designation on file with such corporate personnel office at the
          participant's death, or if the person or persons designated therein
          shall have all predeceased the participant, such distributions shall
          be made to the participant's spouse, or in the absence of a spouse,
          children and if the participant has no spouse or children, to the
          participant's estate. If a participant has deferred his/her incentive
          bonus pursuant to a plan or arrangement, the plan or arrangement shall
          govern the beneficiary designation.

                                      B-4
<PAGE>
 
                                  ARTICLE IV 

Sec. 4.1  Administration and Interpretation of Plan. This Plan shall be 
          interpreted by the Compensation Committee of the Company and its
          interpretations shall be final and binding on participants,
          Participating Divisions, and all other parties in interest.

          The Plan shall be administered by the Compensation Committee selected
          by the Board of Directors. The Plan Committee reserves the right from
          time to time to prescribe rules and regulations, not inconsistent with
          the provisions of the Plan, and to modify or revoke such rules and
          regulations at such time and in such manner as it may deem proper. A
          copy of this Plan and all such rules and regulations will be supplied
          to each person participating in the Plan and a copy of the then
          current Plan shall be maintained in the Company's personnel office and
          at the personnel office of each Participating Division and shall be
          available, upon request, for review by any participant or his duly
          authorized agent. All persons in the Plan shall be bound by the terms
          of the Plan and of all rules and regulations pursuant thereto, all as
          now in effect or hereafter amended, promulgated or passed which shall
          likewise be maintained at the Company and each Participating Division
          personnel office.

                                  ARTICLE V 

Sec. 5.1  Rights of Participants and Beneficiaries. The Plan is not an 
          employment agreement and does not assure or evidence to any degree the
          continued employment or the claim to continued employment of any
          participant for any time or period or job.

          No participant or beneficiary shall, by virtue of this Plan, have any
          interest in any specific asset or assets of the Company or any
          Participating Division. A participant or beneficiary has only an
          unsecured contract right to receive cash payments in accordance with
          and at the times specified by the Plan.

          No participant shall have the right or ability to assign, pledge, or
          otherwise dispose of any part of an incentive bonus hereunder (except
          as provided in Section 3.1 hereof).

                                  ARTICLE Vl 

Sec. 6.1  Overview.  It is specifically understood that the Chairman of the 
          Board and Chief Executive Officer of the Company shall at all times
          retain the authority to veto or rescind any appointment or designation
          of an individual as a participant (except an Executive Officer) under
          this Plan but it is the intent of the Plan that such authority shall
          be exercised with restraint and only for circumstances deemed by said
          officer to be of importance for preserving the integrity of the Plan's
          policy and/or its performance.

                                 ARTICLE VII 

Sec. 7.1  Termination of Plan. This Plan may be amended or terminated at any 
          time by the Board of Directors of the Company. Such amendment or
          termination, will not, without the participant's written consent,
          affect his/her incentive bonus or bonuses previously earned.

                                      B-5
<PAGE>
 
                                 ARTICLE VIII 

Sec. 8.1  Miscellaneous Definitions. 

          a. "Compensation Committee": shall mean that committee of the Board 
             of Directors of the Company designated as such on January 12, 1994
             or as it is thereafter designated during the term hereof and if
             during the term hereof no such named committee shall be designated
             by the Board of Directors it shall mean the Committee of the Board
             most nearly performing the duties of the Compensation Committee as
             defined at the time of its elimination as a Board Committee.

          b. "Plan Year": Plan Year shall be the applicable financial "Fiscal 
             Year" of the Company. 

          c. "Retire or Retirement": Retire or Retirement means a termination 
             of employment pursuant to an arrangement contained in any formal
             private retirement plan or written agreement then in effect by the
             Company or any participating Division relative to the subject
             participant.

          d. "Chairman": Chairman shall at all times refer to the incumbent 
             Chairman of the Board of Directors of the Dayton Hudson 
             Corporation. 

                                  ARTICLE IX 

Sec. 9.1  Miscellaneous Provisions 

          a. Headings. Headings at the beginning of sections hereof are for 
             convenience of reference, shall not be considered a part of the
             text of the Plan, and shall not influence its construction.

          b. Capitalized Definitions. Capitalized terms used in the Plan shall
             have their meaning as defined in the Plan unless the context
             clearly indicates to the contrary.

          c. Gender. Any references to gender also include the opposite gender. 

          d. Use of Compounds of Word "Here". Use of the words "hereon", 
             "herein", "hereunder", or similar compounds of the word "here"
             shall mean and refer to the entire Plan unless the context clearly
             indicates to the contrary.

          e. Construed as a Whole. The provisions of the Plan shall be 
             construed as a whole in such manner as to carry out the provisions
             thereof and shall not be construed separately without relation to
             the context.

                                      B-6
<PAGE>
 
 
                     Graphic Material Cross-Reference Page



Photographs of nominees and directors appear directly above each respective name
on pages 2, 3, 4 and 5.


<PAGE>
PROXY 
                           DAYTON HUDSON CORPORATION
            PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR
                  ANNUAL MEETING OF SHAREHOLDERS MAY 25, 1994

Kenneth A. Macke, Stephen E. Watson, Henry T. DeNero and James T. Hale, and each
of them, are hereby appointed proxies, with power of substitution to each, to 
represent and to vote as designated below and on the reverse side hereof, all 
shares of capital stock of Dayton Hudson Corporation, a Minnesota corporation, 
held by the undersigned at the Annual Meeting of Shareholders to be held on May 
25, 1994, and at any adjournment thereof.

THIS PROXY WILL BE VOTED AS DIRECTED, BUT IF NO DIRECTION IS GIVEN IT WILL BE 
VOTED FOR PROPOSALS SET FORTH IN ITEMS 1, 2, 3 AND 4 AND AGAINST THE PROPOSALS 
SET FORTH IN ITEMS 5 AND 6 HEREOF. THIS PROXY MUST BE SIGNED AND RETURNED FOR 
YOUR SHARES TO BE VOTED.

    1. Election of Directors, Nominees:

       Betty Ruth Hollander, Kenneth A. Macke, Mary Patterson McPherson and 
       Robert J. Ulrich.

(INSTRUCTION: To withhold authority to vote for any individual nominee or
a "substitute nominee", write that nominee's name or the words "substitute 
nominee" on the space provided on the reverse side.)

THE PROXIES CANNOT VOTE YOUR SHARES UNLESS YOU SIGN THIS CARD ON THE REVERSE 
SIDE AND RETURN THIS CARD.

                                                                     SEE REVERSE
                                                                          SIDE
- --------------------------------------------------------------------------------
                                                                            0361
/X/ PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE.
- --------------------------------------------------------------------------------
THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSALS 2, 3 AND 4.
- --------------------------------------------------------------------------------
1. Election of Directors (see reverse)       FOR        WITHHELD
                                             /_/          /_/     


For, except withheld from the following nominee(s):

- ---------------------------
                                             FOR        AGAINST        ABSTAIN
2. Ratification of Ernst & Young as
   Independent Auditors                      /_/          /_/            /_/  

3. Approval of the PTOC Plan                 /_/          /_/            /_/  
                                             

4. Approval of the ROI Plan                  FOR        AGAINST        ABSTAIN
                                             /_/          /_/            /_/  

                                             
THE BOARD OF DIRECTORS RECOMMENDS A VOTE AGAINST THE SHAREHOLDER PROPOSALS 
REGARDING:         

                                             FOR        AGAINST        ABSTAIN
5. Classified Board                          /_/          /_/            /_/  
                                             

6. Equal Employment & Affirmative            
   Action Report                             /_/          /_/            /_/  

- --------------------------------------------------------------------------------
7. In their discretion, the proxies are authorized to vote upon such other 
   business as may properly come before the meeting.

Mark here if you would like your voting instructions to be confidential pursuant
to the Dayton Hudson Corporation Policy on Confidential Voting described in the 
1994 Proxy Statement.  /_/

Signature(s)                                       Date 
            --------------------------------------     ---------------------
NOTE: Please sign exactly as name appears hereon. Joint owners should each sign.
When signing as attorney, executor, administrator, trustee or guardian, please 
give full title as such.

<PAGE>

                           DAYTON HUDSON CORPORATION
      SUPPLEMENTAL RETIREMENT, SAVINGS, AND EMPLOYEE STOCK OWNERSHIP PLAN
                        VOTING INSTRUCTIONS TO TRUSTEE

I hereby instruct First Trust National Association, as Trustee of the Dayton 
Hudson Corporation Supplemental Retirement, Savings, and Employee Stock 
Ownership Plan (the "Plan"), to "vote", in the manner specified in the Plan, at 
the Annual Meeting of the Shareholders of Dayton Hudson Corporation (the 
"Company") to be held on May 25, 1994, and at any and all adjournments of said 
meeting, all shares of Common Stock and Series B ESOP Convertible Preferred 
Stock of the Company held in the Plan with respect to which I have authority to 
direct voting.

I understand that if I complete this card and return it to the Trustee by May 
15, 1994, the Trustee will vote, in accordance with my instructions, the shares 
of the Company's Common Stock and Series B ESOP Convertible Preferred Stock 
allocated to my accounts under the Plan.

The Trustee is hereby instructed to vote as indicated below on the following 
proposals which are more fully described in the Company's Notice of Annual 
Meeting of Shareholders and Proxy Statement dated April 20, 1994.

THESE INSTRUCTIONS, WHEN PROPERLY EXECUTED, WILL BE FOLLOWED IN THE MANNER 
DIRECTED HEREIN BY THE UNDERSIGNED PARTICIPANT. IF NO DIRECTION IS MADE, THE 
TRUSTEE IS INSTRUCTED TO VOTE FOR PROPOSALS 1, 2, 3 AND 4 AND AGAINST PROPOSALS 
5 AND 6. SHARES HELD IN THE PLAN FOR WHICH A VOTING INSTRUCTIONS TO TRUSTEE CARD
IS NOT RECEIVED WILL BE VOTED BY THE TRUSTEE IN THE SAME PROPORTION AS VOTES 
ACTUALLY CAST BY PLAN PARTICIPANTS.

The undersigned understands that, in accordance with the terms of the Plan, 
these instructions shall be held in the strictest confidence by the Trustee and 
shall not be divulged or released to any person, including officers or employees
of the Company.

                   1. Election of Directors, Nominees:

                      Betty Ruth Hollander, Kenneth A. Macke, Mary Patterson 
                      McPherson and Robert J. Ulrich.


(INSTRUCTIONS: To withhold authority to vote for any individual nominee or a 
"substitute nominee", write that nominee's name or the words "substitute 
nominee" on the space provided on the reverse side.)

                                                                     SEE REVERSE
                                                                          SIDE
- --------------------------------------------------------------------------------
                                                                            0361
/X/ PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE.
- --------------------------------------------------------------------------------
THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSALS 2, 3 AND 4.
- --------------------------------------------------------------------------------
1. Election of Directors (see reverse)                  FOR            WITHHELD
                                                        /_/              /_/

For, except withheld from the following nominee(s):

- ---------------------------
                                             FOR        AGAINST        ABSTAIN
2. Ratification of Ernst & Young as          
   Independent Auditors                      /_/          /_/            /_/
                         
3. Approval of the PTOC Plan                 /_/          /_/            /_/
                                             

4. Approval of the ROI Plan                  FOR        AGAINST        ABSTAIN
                                             /_/          /_/            /_/
           
THE BOARD OF DIRECTORS RECOMMENDS A VOTE AGAINST THE SHAREHOLDER PROPOSALS 
REGARDING:         
                                             FOR        AGAINST        ABSTAIN
5. Classified Board                          /_/          /_/            /_/
                                             

6. Equal Employment & Affirmative            
   Action Report                             /_/          /_/            /_/
- --------------------------------------------------------------------------------
In its discretion, the Trustee is authorized to "vote," in the manner specified 
in the Plan, the shares covered by this instruction upon such other business as 
may properly come before the meeting.

Signature(s)                                       Date 
            --------------------------------------     ---------------------
NOTE: Please sign exactly as name appears hereon.



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