DAYTON HUDSON CORP
10-Q, 1995-12-08
VARIETY STORES
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<PAGE>
 
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                             ______________________

                                   FORM 10-Q



                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934.

               For the quarterly period ended   October 28, 1995
                                               -----------------


                         Commission file number 1-6049
                                                ------


                           Dayton Hudson Corporation
- -------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


               Minnesota                                41-0215170
- -------------------------------------------------------------------------------
(State of incorporation or organization)   (I.R.S. Employer Identification No.)


777 Nicollet Mall    Minneapolis, Minnesota             55402-2055
- -------------------------------------------------------------------------------
  (Address of principal executive offices)              (Zip Code)


Registrant's telephone number, including area code               (612) 370-6948
- -------------------------------------------------------------------------------


                                     None
- -------------------------------------------------------------------------------
   (Former name, former address and former fiscal year, if changed since last
                                    report.)


The registrant (1) has filed all reports required to be filed by Section 13 or
15(d) of the Securities Exchange Act of 1934 during the preceding 12 months and
(2) has been subject to such filing requirements for the past 90 days.

The number of shares outstanding of common stock as of October 28, 1995 was
71,901,403.
<PAGE>
 
                  DAYTON HUDSON CORPORATION AND SUBSIDIARIES

                               TABLE OF CONTENTS


                                                                          PAGE 
PART I   FINANCIAL INFORMATION:                                            NO.

         ITEM 1 - FINANCIAL STATEMENTS

           Condensed Consolidated Results of Operations for the Three      1
           Months, Nine Months and Twelve Months ended October 28, 1995
           and October 29, 1994

           Condensed Consolidated Statements of Financial Position at      2
           October 28, 1995, January 28, 1995 and October 29, 1994

           Condensed Consolidated Statements of Cash Flows for the Nine    3
           Months ended October 28, 1995 and October 29, 1994

           Notes to Condensed Consolidated Financial Statements            4

         ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF OPERATIONS      5-9
         AND FINANCIAL CONDITION


PART II  OTHER INFORMATION:

         ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K                         10

         Signatures                                                        11

         Exhibit Index                                                     12
<PAGE>
 
                         PART I.  FINANCIAL INFORMATION
CONDENSED CONSOLIDATED                                 Dayton Hudson Corporation
RESULTS OF OPERATIONS                                           and Subsidiaries

<TABLE>
<CAPTION>
 
 
(Millions of Dollars, Except Per Share Data)         Three Months Ended             Nine Months Ended           Twelve Months Ended
- -----------------------------------------------------------------------------------------------------------------------------------
                                              OCTOBER 28,    October 29,    OCTOBER 28,    October 29,    OCTOBER 28,    October 29,
(Unaudited)                                         1995           1994           1995           1994           1995           1994
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                           <C>            <C>            <C>            <C>            <C>            <C>
REVENUES                                          $5,573         $5,046        $15,566        $14,313        $22,564        $20,594
COSTS AND EXPENSES
  Cost of retail sales, buying and occupancy       4,113          3,695         11,513         10,467         16,682         15,061
  Selling, publicity and administrative            1,027            910          2,861          2,604          3,888          3,524
  Depreciation                                       148            136            431            396            566            517
  Interest expense, net                              111            108            326            319            433            428
  Taxes other than income taxes                      103             88            299            273            399            364
- -----------------------------------------------------------------------------------------------------------------------------------
  Total Costs and Expenses                         5,502          4,937         15,430         14,059         21,968         19,894
- -----------------------------------------------------------------------------------------------------------------------------------
Earnings Before Income Taxes                          71            109            136            254            596            700
Provision for Income Taxes                            27             42             53             99            234            267
- -----------------------------------------------------------------------------------------------------------------------------------
NET EARNINGS                                      $   44         $   67        $    83        $   155        $   362        $   433
===================================================================================================================================

PRIMARY EARNINGS PER SHARE                        $ 0.54         $ 0.86        $  0.95        $  1.96        $   4.75       $  5.76
FULLY DILUTED EARNINGS PER SHARE                  $ 0.53         $ 0.83        $  0.95        $  1.90        $   4.57       $  5.51
===================================================================================================================================

DIVIDENDS DECLARED PER COMMON SHARE               $ 0.44         $ 0.42        $  1.32        $  1.26        $   1.74       $  1.68
AVERAGE COMMON SHARES OUTSTANDING (MILLIONS):       
  Primary                                           72.4           72.0           72.3           72.0            72.1          72.0
  Fully Diluted                                     76.4           76.3           76.4           76.3            76.3          76.2 
===================================================================================================================================
</TABLE>
 
See accompanying Notes to Condensed Consolidated Financial Statements.
 

                                       1
<PAGE>
 
CONDENSED CONSOLIDATED STATEMENTS                      Dayton Hudson Corporation
OF FINANCIAL POSITION                                           and Subsidiaries
<TABLE>
<CAPTION>
 
 
                                                                           OCTOBER 28,          January 28,         October 29,
(Millions of Dollars)                                                            1995                 1995*               1994
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                                        <C>                  <C>                 <C>
ASSETS                                                                     (Unaudited)                              (Unaudited)
CURRENT ASSETS
     Cash and cash equivalents                                                $   177              $   147             $   173
     Accounts receivable                                                        1,338                1,810               1,551
     Merchandise inventories                                                    4,007                2,777               3,681
     Other                                                                        198                  225                 145
- -------------------------------------------------------------------------------------------------------------------------------
     Total Current Assets                                                       5,720                4,959               5,550
PROPERTY AND EQUIPMENT                                                          9,968                9,009               8,938
     Accumulated depreciation                                                  (2,904)              (2,624)             (2,614)
                                                                              -------              -------             -------
     Net Property and Equipment                                                 7,064                6,385               6,324
OTHER                                                                             356                  353                 334
- -------------------------------------------------------------------------------------------------------------------------------
TOTAL ASSETS                                                                  $13,140              $11,697             $12,208
===============================================================================================================================
LIABILITIES AND COMMON SHAREHOLDERS' INVESTMENT
CURRENT LIABILITIES
     Notes payable and current portion of long-term debt                      $   625              $   209             $   554
     Accounts payable                                                           2,613                1,961               2,346
     Other                                                                      1,091                1,220               1,071
- -------------------------------------------------------------------------------------------------------------------------------
     Total Current Liabilities                                                  4,329                3,390               3,971
LONG-TERM DEBT                                                                  4,968                4,488               4,712
DEFERRED INCOME TAXES AND OTHER                                                   588                  582                 550
CONVERTIBLE PREFERRED STOCK                                                       351                  360                 363
LOAN TO ESOP                                                                     (122)                (166)               (179)
COMMON SHAREHOLDERS' INVESTMENT                                                 3,026                3,043               2,791
- -------------------------------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND COMMON SHAREHOLDERS' INVESTMENT                         $13,140              $11,697             $12,208
===============================================================================================================================

COMMON SHARES OUTSTANDING (MILLIONS)                                             71.9                 71.7                71.6
===============================================================================================================================
 
*  The January 28, 1995 Consolidated Statement of Financial Position is condensed from the audited financial statements.
</TABLE>
 
See accompanying Notes to Condensed Consolidated Financial Statements.

                                       2
<PAGE>
 
CONDENSED CONSOLIDATED                                 Dayton Hudson Corporation
STATEMENTS OF CASH FLOWS                                        and Subsidiaries
<TABLE>
<CAPTION>
 
(Millions of Dollars)                                                     Nine Months Ended
- -------------------------------------------------------------------------------------------
(Unaudited)                                                       OCTOBER 28,   October 29,
                                                                      1995          1994
- -------------------------------------------------------------------------------------------
<S>                                                               <C>           <C>
OPERATING ACTIVITIES
   Net earnings                                                      $    83       $   155
   Reconciliation to cash flow:
     Depreciation                                                        431           396
     Deferred tax provision                                              (24)          (46)
     Other noncash items affecting earnings                               65            72
     Changes in operating accounts providing/(requiring) cash:
       Accounts receivable                                                72           (15)
       Sale of accounts receivable                                       400             -
       Merchandise inventories                                        (1,230)       (1,184)
       Accounts payable                                                  652           692
     Other                                                               (91)           80
- -------------------------------------------------------------------------------------------
     Cash Flow Provided by Operations                                    358           150
- -------------------------------------------------------------------------------------------
INVESTING ACTIVITIES
     Expenditures for property, net                                   (1,121)         (796)
     Other                                                                 3             9
- -------------------------------------------------------------------------------------------
     Cash Flow Required for Investing Activities                      (1,118)         (787)
- -------------------------------------------------------------------------------------------
     Net Financing Requirements                                         (760)         (637)
- -------------------------------------------------------------------------------------------
FINANCING ACTIVITIES
     Increase in notes payable                                           495           195
     Additions to long-term debt                                         543           600
     Reduction of long-term debt                                        (146)         (179)
     Dividends paid                                                     (111)         (108)
     Other                                                                 9           (19)
- -------------------------------------------------------------------------------------------
     Cash Flow Provided by Financing Activities                          790           489
- -------------------------------------------------------------------------------------------

Net Increase/(Decrease) in Cash and Cash Equivalents                      30          (148)
Cash and Cash Equivalents at Beginning of Period                         147           321
- -------------------------------------------------------------------------------------------
CASH AND CASH EQUIVALENTS AT END OF PERIOD                           $   177       $   173
===========================================================================================
</TABLE>

 Amounts in this statement are presented on a cash basis and therefore may
 differ from those shown elsewhere in this 10-Q report.  Cash paid for interest
 (including interest capitalized) in the first nine months of 1995 and 1994 was
 $290 million and $275 million, respectively.  Cash paid for income tax payments
 was $197 million and $244 million during the first nine months of 1995 and
 1994, respectively.

 See accompanying Notes to Condensed Consolidated Financial Statements.
   

                                       3
<PAGE>
 
 NOTES TO CONDENSED CONSOLIDATED                       Dayton Hudson Corporation
 FINANCIAL STATEMENTS                                           and Subsidiaries

 ACCOUNTING POLICIES

 The accompanying condensed consolidated financial statements should be read in
 conjunction with the financial statement disclosures contained in the
 Corporation's 1994 Annual Shareholders' Report throughout pages 21-32.  As
 explained on page 31 of the Annual Report, the same accounting policies are
 followed in preparing quarterly financial data as are followed in preparing
 annual data.  In the opinion of management, all adjustments necessary for a
 fair presentation of quarterly operating results are reflected herein and are
 of a normal, recurring nature.

 Due to the seasonal nature of the retail industry, earnings for periods which
 exclude the Christmas season are not indicative of the operating results that
 may be expected for the full fiscal year.

 MERCHANDISE INVENTORIES

 The last-in, first-out (LIFO) provision, included in cost of retail sales, was
 zero compared to a credit of $10 million ($.08 per share) for the third quarter
 and nine-month period ended October 28, 1995 and October 29, 1994,
 respectively.

 The cumulative LIFO provision was $61 million at October 28, 1995 and January
 28, 1995 and $70 million at October 29, 1994.

 PER SHARE DATA

 Primary earnings per share equal net earnings, less dividend requirements on
 ESOP preferred stock, divided by the average number of common shares and common
 share equivalents outstanding during the period.  Fully diluted earnings per
 share assumes conversion of the ESOP preferred stock into common stock.  Net
 earnings are adjusted for the additional expense required to fund the ESOP debt
 service which results from the assumed replacement of the ESOP preferred
 dividends with common stock dividends.

 Earnings per share are calculated independently for each of the periods
 presented and therefore the sum of the quarters may not equal the year-to-date
 or twelve-month amounts.

 References to earnings per share relate to fully diluted earnings per share.

 SECURITIZATION TRANSACTION

 During the third quarter, the Corporation transferred substantially all of its
 customer receivables to a trust in return for certificates representing
 undivided interests in the trust's assets.  Concurrently, Dayton Hudson
 Receivables Corporation, a subsidiary, sold to the public $400 million of
 fixed-rate certificates, backed by the credit card receivables.  This issue of
 Class A asset-backed certificates has a three-year maturity and a certificate
 rate of 6.10 percent.  A $123 million issue of subordinated Class B asset-
 backed certificates was retained by the Corporation and continues to be
 classified in accounts receivable.  The Corporation owns the remaining
 undivided interest in the trust's assets and continues to service all
 receivables for the trust.  No gain or loss was recorded on the transaction.
 Proceeds from the sale of the certificates were used to repay outstanding debt,
 to fund internal credit expansion and for general corporate purposes.


                                       4
<PAGE>
 
                     MANAGEMENT'S DISCUSSION AND ANALYSIS
                     OF OPERATIONS AND FINANCIAL CONDITION
                              THIRD QUARTER 1995


ANALYSIS OF OPERATIONS

For the third quarter ended October 28, 1995, net earnings were $44 million,
compared with $67 million for the same quarter last year. Net earnings were $83
million for the nine-month period, representing a decrease of 46% from $155
million for the same period in the prior year. Earnings per share for the third
quarter and the nine-month period were $.53 and $.95, respectively, compared
with $.83 and $1.90 per share for the same periods last year.

The following table illustrates the impact of the major factors contributing
to the changes in earnings per share:
<TABLE>
<CAPTION>
 
                                               Three     Nine     
                                              Months   Months
     --------------------------------------------------------
      <S>                                     <C>      <C>
     1994 Earnings Per Share                   $ .83   $ 1.90
 
     Changes in earnings per share:
       Revenues                                  .39      .94    
       Gross margin rate                        (.31)   (1.15)   
       Operating expense rate                   (.35)    (.73)   
       Start-up expense                          .01      .05    
       Interest expense, net                    (.02)    (.05)   
       Corporate expense and other              (.02)    (.01)    
     --------------------------------------------------------
     1995 Earnings Per Share                   $ .53   $  .95
     ========================================================
 
</TABLE>

Target reported solid financial results in third quarter. Mervyn's results for
third quarter were lower than last year, but substantially better than the first
six-months of 1995, while the Department Store Division (DSD) reported weak
results. Strong growth at Target, our lowest margin and expense rate division,
continues to impact our business mix. As a result, for third quarter and for the
nine-months, the Corporation's overall revenue growth and operating expense
rates were favorably affected, while the gross margin rates were unfavorably
affected.

The strong total revenue increase for the quarter and the nine-month period
reflects strong sales volume growth at Target as well as increased finance-
charge and late-fee revenues. The gross margin rate for the quarter was
unfavorable to the prior year as a result of the change in business mix as well
as decreased margin at Mervyn's and DSD where increased promotional markdowns
were only partially offset by markup improvement. The year-to-date gross margin
rate was unfavorable to last year, primarily reflecting increased promotional
markdowns at both Mervyn's and DSD. In addition, a $10 million ($.08 per share)
LIFO credit recorded in the prior year third quarter unfavorably impacts the
gross margin rate comparisons. The overall third quarter and year-to-date
operating expense rate increases over the prior year were the result of
increased store payroll costs at Target, a combination of higher marketing
expenses and lower sales leveraging at both Mervyn's and DSD, and higher buying
and occupancy costs. These items were only partially offset by the positive
effect of the business mix.

                                       5
<PAGE>
 
  Revenues
  --------

  For the third quarter and nine-months, total revenues increased 10% and 9%,
  respectively.  Comparable-store revenues (revenues from stores open longer
  than a year) increased 4% and 3%, respectively.

  Revenues by business segment were as follows:
<TABLE>
<CAPTION>
 
(Millions of dollars)                     Three Months Ended          Percentage Change
                                     -----------------------          -----------------
                                     OCTOBER 28,  October 29,          All   Comparable
                                           1995         1994        Stores       Stores
                                     ----------  -----------        ------  -----------
<S>                                  <C>             <C>               <C>      <C>
    Target                              $ 3,666      $ 3,143            17%           8%
    Mervyn's                              1,110        1,103             1           (3)
    Department Store Division               797          800             -           (2)
                                        -------      -------            --           --

       TOTAL                            $ 5,573      $ 5,046            10%           4%
                                        =======      =======            ==           ==


                                           Nine Months Ended          Percentage Change
                                     -----------------------          -----------------
                                     OCTOBER 28,  October 29,         All    Comparable
                                           1995         1994       Stores        Stores
                                     ----------   ----------       ------    ----------
<S>                                  <C>          <C>              <C>       <C>
    Target                              $10,337      $ 9,046           14%            6%
    Mervyn's                              3,054        3,114           (2)           (4)
    Department Store Division             2,175        2,153            1             1
                                        -------      -------           --            --

       TOTAL                            $15,566      $14,313            9%            3%
                                        =======      =======           ==            ==
</TABLE>

  Target's strong third quarter and nine-month total revenue growth reflected
  new store expansion combined with a solid improvement in base business
  revenues.  Although Mervyn's reported a comparable-store revenue decline in
  both the third quarter and the nine-month period, total and comparable-store
  revenues have gradually improved during the year, primarily reflecting the
  results of its new promotional strategy, which was implemented during the
  third quarter.  DSD reported weak total and comparable-store revenue results
  for both the third quarter and nine-month period, primarily due to reduced
  customer response to promotional events.

  Operating Profit
  ----------------

  Overall operating profit decreased 13% for the quarter, primarily reflecting
  reduced profitability for DSD and lower operating results at Mervyn's,
  partially offset by continuing solid performance at Target.  Operating profit
  declined 18% for the nine-month period.  (Operating profit is LIFO earnings
  from operations before corporate expense, interest and income taxes.)



                                       6
<PAGE>
 
  As a result of the securitization of accounts receivable, total operating
  profit reflects a reduction of finance charge revenue, in addition to a
  reduction of bad debt expense.  The net impact to third quarter operating
  profit, approximately $3 million, is reflected proportionately (based on
  respective receivable balances) as a reduction to each division's operating
  profit results.  The overall net decrease is offset by a comparable savings in
  interest expense as a result of the replacement of debt with the
  securitization proceeds.

  TARGET reported a moderate improvement in operating profit for the third
  quarter and nine-month period, primarily the result of strong revenue
  performance, in comparison to very strong performance for the same periods in
  the prior year.  Target's gross margin rate for the quarter and nine-months
  was essentially unchanged from prior year as a slight decrease in markup was
  offset by a reduction in promotional markdowns.  The operating expense rate
  increased for both the third quarter and nine-month period, principally due to
  higher store expenses associated with starting-wage rate increases and
  enhancing guest services.

  MERVYN'S operating profit results reflected a decline in the third quarter and
  a significant decline for the nine-month period, relative to the prior year.
  Third quarter operating profit showed considerable improvement compared with
  the first six months, which was essentially zero.  Mervyn's third quarter
  gross margin rate declined slightly relative to prior year but improved
  significantly in comparison to the first six months.  The improvement was
  primarily the result of Mervyn's third quarter markup and markdown rates
  aligning with the profit formula established as part of its more aggressive
  promotional strategy.  The gross margin rate declined significantly for the
  nine-month period, primarily the result of significantly higher promotional
  markdowns only partially offset by markup improvement.  The operating expense
  rates deteriorated in both periods relative to prior year, reflecting lower
  sales leveraging, increased marketing expenses, and higher buying and
  occupancy costs.

  Mervyn's will continue to focus on improved sales performance through
  refocused marketing efforts and improved profitability through continued gross
  margin improvement, reduced expenses and operating expense rate leveraging.
  As a result, management anticipates that Mervyn's fourth quarter operating
  profit will likely be equal to or greater than prior year's fourth quarter,
  excluding the year-over-year impact of the LIFO provision, and will further
  improve over time.

  DSD recorded a significant decline in its third quarter and nine-month period
  operating profit compared to the same periods last year, primarily as a result
  of weak comparable-sales growth.  The gross margin rate declined in both
  periods due to a significant increase in promotional markdowns, partially
  offset by increased markup.  The operating expense rates rose principally due
  to increases in marketing expenses, depreciation on newly remodeled stores and
  buying and occupancy costs.

  DSD has announced a strategy intended to restore the operating division to its
  department store heritage.  The key components to this strategy, which should
  be implemented by Spring 1996, include an increased focus on a better
  merchandise mix, more uniqueness in assortments, a reduction in the number of
  store-wide promotions and a greater emphasis on customer service.  DSD's
  objective is to return to a framework which includes more moderate-to-better
  merchandise, an upscale shopping environment and good customer service.

                                       7
<PAGE>
 
  Under the new strategy, a decrease in promotional sales is expected to be
  offset by an increase in the regular price business and an increase in the
  impact from the major promotional events.  In addition, DSD's clearance
  markdowns are expected to increase as a result of an accelerated, steeper and
  standardized markdown program intended to improve inventory turnover and
  merchandise flow.  The higher clearance markdowns are expected to be offset by
  lower promotional markdowns as the level of promotions is restored to historic
  levels.  The increase in store costs, associated with enhanced customer
  service, is expected to be offset by reductions in marketing expenses related
  to fewer promotional events.  Management anticipates that the financial
  implications of these strategic changes will have no short-term operating
  profit impact, yet long-term positive results.

  Looking forward to the fourth quarter, due to a combination of weakness in
  sales at Mervyn's and DSD and the growth in lower margin merchandise sales at
  Target, management is concerned about the level of profitability for the
  quarter, and remains cautious about the holiday retail season overall.

  Other Performance Factors
  -------------------------

  The last-in first-out (LIFO) provision was zero for the third quarter and
  nine-month period ended October 28, 1995, compared with a credit of $10
  million ($.08 per share) for the same periods last year.  Management does not
  currently expect a material LIFO charge or credit for the total year.

  Net interest expense increased $3 million ( $.02 per share) in the third
  quarter and $7 million ($.05 per share) for the first nine-months of 1995
  compared with the same periods last year, as higher average debt balances were
  partially offset by lower average portfolio interest rates.  This trend is
  expected to continue through the remainder of 1995.  As a result of the
  accounts receivable securitization transaction, the Corporation should
  continue to realize interest expense savings due to the replacement of debt
  with the securitization proceeds.

  At the end of third quarter, the estimated annual effective income tax rate
  for 1995 is 39.2%.  This compares with an estimated rate of 39.0% in third
  quarter 1994.

  ANALYSIS OF FINANCIAL CONDITION

  The company's financial condition remains strong.  The ratio of debt to total
  capitalization was 63%, compared with 61% a year ago and 57% at year end.
  This debt ratio calculation includes the off-balance sheet operating leases
  and the $400 million of securitized accounts receivable.  The debt ratio 
  calculated on a balance-sheet-only-basis was 59% at the end of third quarter
  1995, compared to 59% and 54%, for 1994 third quarter and year end,
  respectively.  The higher ratio at the end of 1995 third quarter in comparison
  to year end reflects a seasonal build-up of inventories and the additional
  capital invested in new stores and remodels.

  At October 28, 1995, working capital was $1,391 million, or 12% lower than a
  year ago.  Accounts receivable decreased 14% compared to a year ago,
  reflecting the sale of $400 million of receivables.  Accounts receivable
  decreased 26% from year-end due to the sale of receivables as well as the
  typical reduction from a seasonal high balance.


                                       8
<PAGE>
 
  Merchandise inventories and accounts payable increased 9% and 11%,
  respectively, compared to third quarter 1994, primarily as a result of new
  store growth.  Merchandise inventories and accounts payable increased 44% and
  33%, respectively, compared to year-end, due to new store growth and the
  seasonal build-up of inventories.

  Capital expenditures for the nine-month period were $1.1 billion, compared
  with $796 million for the same period a year ago, reflecting the additional
  capital invested in new stores and store remodels.  Approximately 67% of these
  expenditures were made by Target, 21% by Mervyn's, 11% by DSD and 1% by
  Corporate.

  Capital investment in 1996 is expected to be approximately $1.4 billion for
  the construction of new stores, remodeling of existing stores and other
  capital support.  In the upcoming year, Target plans to open 65 to 75 net new
  stores in existing and new markets and add two new distribution centers.
  Mervyn's plans to open four to six new stores in existing markets and DSD
  plans to open a Twin Cities Dayton's store, a Detroit Hudson's store and two
  Marshall Field's Home stores in Chicago.

  STORE DATA

  At October 28, 1995, Target operated 673 stores in 33 states, Mervyn's
  operated 295 stores in 16 states and DSD operated 64 stores in nine states,
  for a total of 1,032 stores in 34 states.  During the quarter, the Corporation
  opened 28 Target stores, two Mervyn's stores and one DSD store.

  Retail square footage was as follows:
<TABLE>
<CAPTION>
 
                               OCTOBER 28,  January 28,  October 29,
          (In thousands)             1995         1995         1994
          ---------------------------------------------------------
              <S>                 <C>          <C>          <C>
          Target                   71,200       64,446       64,175
          Mervyn's                 24,160       23,130       23,068
          DSD                      14,099       13,824       13,824
          ---------------------------------------------------------
            Total                 109,459      101,400      101,067
          =========================================================
</TABLE>


                                       9
<PAGE>
 
                          PART II.  OTHER INFORMATION
                          ---------------------------



  ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

       a)  Exhibits

           (2).  Not applicable

           (4).  Instruments defining the rights of security holders, including
                 indentures.  Registrant agrees to furnish the Commission on
                 request copies of instruments with respect to long-term debt.

          (10).  Not applicable

          (11).  Statements re Computations of Per Share Earnings

          (12).  Statements re Computations of Ratios

          (15).  Not applicable

          (18).  Not applicable

          (19).  Not applicable

          (22).  Not applicable

          (23).  Not applicable

          (24).  Not applicable

          (27).  Financial Data Schedule

          (99).  Not applicable

      b)  Reports on Form 8-K.  Registrant did not file any reports on Form 8-K
          during the quarter ended October 28, 1995.



                                      10
<PAGE>
 
                                   Signatures
                                   ----------


  Pursuant to the requirements of the Securities Exchange Act of 1934, the
  registrant has duly caused this report to be signed on its behalf by the
  undersigned thereunto duly authorized.

                                      DAYTON HUDSON CORPORATION
                                          Registrant



  Date: December 8, 1995              By  /s/ Douglas A. Scovanner
                                         ------------------------------
                                         Douglas A. Scovanner
                                         Senior Vice President and
                                         Chief Financial Officer



  Date: December 8, 1995              By  /s/ J.A. Bogdan
                                         ------------------------------
                                         JoAnn Bogdan
                                         Controller and
                                         Chief Accounting Officer




                                      11
<PAGE>
 
  Exhibit Index
  -------------



  (11).  Statements re Computations of Per Share Earnings

  (12).  Statements re Computations of Ratios

  (27).  Financial Data Schedule




                                      12

<PAGE>
 
                                                                    EXHIBIT (11)

                   DAYTON HUDSON CORPORATION AND SUBSIDIARIES
                       COMPUTATIONS OF PER SHARE EARNINGS
                  (MILLIONS OF DOLLARS, EXCEPT PER SHARE DATA)
<TABLE>
<CAPTION>

                                      Three Months Ended                   Nine Months Ended
                              ----------------------------------  ----------------------------------
                                 Oct. 28, 1995     Oct. 29, 1994     Oct. 28, 1995     Oct. 29, 1994
                              ----------------  ----------------  ----------------  ----------------
                              Earnings  Shares  Earnings  Shares  Earnings  Shares  Earnings  Shares
                              --------  ------  --------  ------  --------  ------  --------  ------
<S>                           <C>       <C>     <C>       <C>     <C>       <C>     <C>       <C>
Primary Computations
- --------------------
Net earnings                    $  44            $   67             $  83             $ 155
Less:  Dividend
  requirements on ESOP
  preferred shares, net of
  tax benefit
  on unallocated shares            (5)               (5)              (15)              (14)
                                -----            ------             -----             -----
Adjusted net earnings           $  39            $   62             $  68             $ 141
                                =====            ======             =====             =====

Average common shares
 outstanding                             71.9              71.6              71.8              71.6

Average number of common
 share equivalents:
  Stock options                           0.2               0.2               0.2               0.2
  Performance shares                      0.3               0.2               0.3               0.2
                                         ----              ----              ----              ----
Adjusted common equivalent
 shares outstanding-primary              72.4              72.0              72.3              72.0
                                         ====              ====              ====              ====

PRIMARY EARNINGS PER SHARE      $0.54             $0.86             $0.95             $1.96
                                =====             =====             =====             =====

Fully Diluted Computations
- --------------------------
Net earnings                    $  44            $   67             $  83             $ 155
Less:  Earnings impact of
  assumed ESOP preferred
  share conversion, net
  of tax benefit on
  unallocated shares               (4)               (3)              (10)              (10)
                                -----            ------             -----             -----
Adjusted net earnings           $  40            $   64             $  73             $ 145
                                =====            ======             =====             =====
Average common and common
  equivalent                           
  shares-primary                         72.4              72.0              72.3              72.0
Additional common stock                                                                            
  equivalents                                                                                      
  attributable to                    
  application of the                 
  treasury stock method                     -               0.1                 -               0.1
Assumed conversion of ESOP                                                                         
  preferred shares                        4.0               4.2               4.1               4.2
Adjusted common equivalent               ----              ----              ----              ----
  shares outstanding-fully                                                                         
  diluted                                76.4              76.3              76.4              76.3
                                         ====              ====              ====              ==== 
FULLY DILUTED EARNINGS PER
 SHARE                          $0.53            $ 0.83             $0.95             $1.90
                                =====            ======             =====             =====
AVERAGE ALLOCATED ESOP
 PREFERRED SHARES
 OUTSTANDING (IN
 MILLIONS)                                2.6               2.1               2.5               2.0
                                         ====              ====              ====              ====
</TABLE>
<PAGE>
<TABLE>
<CAPTION>
                                       Twelve Months Ended
                                ----------------------------------
                                   Oct. 28, 1995     Oct. 29, 1994
                                ----------------  ----------------
                                Earnings  Shares  Earnings  Shares
                                --------  ------  --------  ------
<S>                             <C>       <C>     <C>       <C>
Primary Computations
- --------------------
Net earnings                       $ 362             $ 433             
Less:  Dividend
  requirements on ESOP
  preferred shares, net of
  tax benefit
  on unallocated shares              (19)              (18)
                                   -----             -----      
Adjusted net earnings              $ 343             $ 415 
                                   =====             =====

Average common shares
 outstanding                                71.7              71.6

Average number of common
 share equivalents:
  Stock options                              0.1               0.2 
  Performance shares                         0.3               0.2
                                            ----              ----
Adjusted common equivalent
 shares outstanding-primary                 72.1              72.0
                                            ====              ====  

PRIMARY EARNINGS PER SHARE         $4.75             $5.76
                                   =====             =====

Fully Diluted Computations
- --------------------------
Net earnings                       $ 362             $ 433
Less:  Earnings impact of
  assumed ESOP preferred
  share conversion, net
  of tax benefit on
  unallocated shares                 (13)              (13)
                                   -----             -----
Adjusted net earnings              $ 349             $ 420 
                                   =====             =====
Average common and common
  equivalent
  shares-primary                            72.1              72.0    
Additional common stock
  equivalents
  attributable to
  application of the
  treasury stock method                        -                 -
Assumed conversion of ESOP
  preferred shares                           4.2               4.2
                                            ----              ---- 
Adjusted common equivalent
  shares outstanding-fully
  diluted                                   76.3              76.2
                                            ====              ====
FULLY DILUTED EARNINGS PER
 SHARE                             $4.57            $5.51
                                   =====            =====
AVERAGE ALLOCATED ESOP
 PREFERRED SHARES
 OUTSTANDING (IN
 MILLIONS)                                   2.1               1.6
                                             ===               === 
</TABLE>



<PAGE>
 
                                                                    EXHIBIT (12)

                   DAYTON HUDSON CORPORATION AND SUBSIDIARIES
              COMPUTATIONS OF RATIOS OF EARNINGS TO FIXED CHARGES
        FOR THE NINE MONTHS ENDED OCTOBER 28, 1995 AND OCTOBER 29, 1994
                 AND FOR THE FIVE YEARS ENDED JANUARY 28, 1995
                             (MILLIONS OF DOLLARS)

<TABLE>
<CAPTION>
 
 
                                                 Nine Months Ended                             Fiscal Year Ended
                                                 -----------------             --------------------------------------------------
                                                 Oct. 28,  Oct. 29,            Jan. 28,   Jan. 29,   Jan. 30,   Feb. 1,    Feb. 2,
                                                    1995      1994                1995       1994       1993      1992       1991
                                                 -------   -------             -------    -------    -------    ------     ------
<S>                                              <C>       <C>                 <C>         <C>        <C>        <C>        <C>
Earnings:
   Consolidated net earnings....................    $ 83      $155               $ 434      $ 375      $ 383      $301      $ 412
   Income taxes.................................      53        99                 280        232        228       171        249
                                                    ----      ----               -----      -----      -----      ----      -----
       Total earnings...........................     136       254                 714        607        611       472        661
                                                    ----      ----               -----      -----      -----      ----      -----

Fixed charges:
   Interest expense.............................     341       328                 439        459        454       421        333
   Dividends on preferred stock
      (pre-tax basis)...........................      28        29                  39         39         39        39         39
   Interest portion of rental expense...........      48        38                  56         45         43        39         46
                                                    ----      ----               -----      -----      -----      ----      -----
       Total fixed charges......................     417       395                 534        543        536       499        418

Less:
   Dividends on preferred stock
      (pre-tax basis)...........................     (28)      (29)                (39)       (39)       (39)      (39)       (39)
  Capitalized interest..........................     (11)       (5)                 (7)        (5)        (6)      (11)        (8)
                                                    ----      ----               -----      -----      -----      ----      -----

      Fixed charges in earnings.................     378       361                 488        499        491       449        371
                                                    ----      ----               -----      -----      -----      ----      -----

Earnings available for fixed charges............    $514      $615              $1,202     $1,106     $1,102      $921     $1,032
                                                    ====      ====              ======     ======     ======      ====     ======

Ratio of earnings to fixed charges..............    1.23      1.56                2.25       2.04       2.06      1.85       2.47
                                                    ====      ====              ======     ======     ======      ====     ======
 
 
</TABLE>

<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND> This schedule contains summary financial information extracted from 
Dayton Hudson Corporation's Form 10Q for the third quarter ended October 28, 
1995 and is qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                           FEB-03-1996
<PERIOD-START>                              JAN-29-1995
<PERIOD-END>                                OCT-28-1995
<CASH>                                              177
<SECURITIES>                                          0
<RECEIVABLES>                                      1400
<ALLOWANCES>                                         62
<INVENTORY>                                        4007
<CURRENT-ASSETS>                                   5720
<PP&E>                                             9968
<DEPRECIATION>                                     2904
<TOTAL-ASSETS>                                    13140
<CURRENT-LIABILITIES>                              4329
<BONDS>                                            4968
<COMMON>                                             72
                               351
                                           0
<OTHER-SE>                                         2954
<TOTAL-LIABILITY-AND-EQUITY>                      13140
<SALES>                                           15277
<TOTAL-REVENUES>                                  15566
<CGS>                                             11513
<TOTAL-COSTS>                                     11513
<OTHER-EXPENSES>                                   3516
<LOSS-PROVISION>                                     75
<INTEREST-EXPENSE>                                  326
<INCOME-PRETAX>                                     136
<INCOME-TAX>                                         53
<INCOME-CONTINUING>                                  83
<DISCONTINUED>                                        0
<EXTRAORDINARY>                                       0
<CHANGES>                                             0
<NET-INCOME>                                         83
<EPS-PRIMARY>                                      0.95   
<EPS-DILUTED>                                      0.95
        

</TABLE>


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