DAYTON HUDSON CORP
DEF 14A, 1995-04-18
VARIETY STORES
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<PAGE>
                           SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                             Exchange Act of 1934
        
Filed by the Registrant [X]

Filed by a Party other than the Registrant [_] 

Check the appropriate box:
 
[_]  Preliminary Proxy Statement         [_]  CONFIDENTIAL, FOR USE OF THE
                                              COMMISSION ONLY (AS PERMITTED BY
                                              RULE 14A-6(E)(2))
 
[X]  Definitive Proxy Statement 

[_]  Definitive Additional Materials 

[_]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12

                           DAYTON HUDSON CORPORATION
- --------------------------------------------------------------------------------
               (Name of Registrant as Specified In Its Charter)

                               
- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

   
Payment of Filing Fee (Check the appropriate box):
 
[X]  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2)
     or Item 22(a)(2) of Schedule 14A. 

[_]  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).

[_]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   
     (1) Title of each class of securities to which transaction applies:

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     (2) Aggregate number of securities to which transaction applies:

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     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
         the filing fee is calculated and state how it was determined):

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     (4) Proposed maximum aggregate value of transaction:

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     (5) Total fee paid:

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[_]  Fee paid previously with preliminary materials. 
     
[_]  Check box if any part of the fee is offset as provided by Exchange
     Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee
     was paid previously. Identify the previous filing by registration statement
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Notes:
<PAGE>
 
        DAYTON HUDSON CORPORATION 
[LOGO]  777 Nicollet Mall 
        Minneapolis, Minnesota 55402 
        612/370-6948 

                                                                April 19, 1995 



Dear Shareholder: 

  You are cordially invited to attend the Annual Meeting of Shareholders of 
Dayton Hudson Corporation to be held in Minneapolis at The Children's Theatre 
on Wednesday, May 24, 1995, beginning at 9:30 a.m. I encourage you to attend. 
Whether or not you plan to attend the meeting, I urge you to vote your proxy. 

  On behalf of your Board of Directors and employees, thank you for your 
continued support of Dayton Hudson. 

                                       Sincerely, 

                                       [SIGNATURE OF ROBERT J. ULRICH]

                                       Robert J. Ulrich 
                                       Chairman of the Board 
<PAGE>
 
        DAYTON HUDSON CORPORATION 
[LOGO]  777 Nicollet Mall 
        Minneapolis, Minnesota 55402 
        Telephone: (612) 370-6948 

Notice of Annual Meeting 
of Shareholders 
May 24, 1995 

- -----------------------------------------------------------------------------

To Our Shareholders: 

  The Annual Meeting of Shareholders of Dayton Hudson Corporation will be held 
at The Children's Theatre, Minneapolis Institute of Arts, 2400 3rd Avenue 
South, Minneapolis, Minnesota, on Wednesday, May 24, 1995, at 9:30 a.m., 
Central Daylight Time, for the following purposes: 

  (1) To elect four directors for three-year terms. 

  (2) To approve the appointment of Ernst & Young LLP as independent auditors. 

  (3) To approve for purposes of federal tax law an amended short-term 
      incentive plan based on objective performance goals. 

  (4) To approve the Director Stock Option Plan of 1995. 

  (5) To act upon any other business that may properly come before the meeting, 
      including a shareholder proposal. 

  Holders of record of Common Stock and Series B ESOP Convertible Preferred 
Stock at the close of business on March 31, 1995 will be entitled to vote at 
the meeting and any adjournment thereof. 

  YOU ARE CORDIALLY INVITED TO ATTEND THE MEETING. WHETHER OR NOT YOU PLAN TO 
ATTEND THE MEETING, PLEASE COMPLETE, SIGN, DATE AND RETURN YOUR PROXY IN THE 
REPLY ENVELOPE PROVIDED AS SOON AS POSSIBLE. YOUR COOPERATION IN SIGNING AND 
RETURNING YOUR PROXY PROMPTLY WILL HELP AVOID FURTHER SOLICITATION EXPENSE TO 
YOUR CORPORATION. 


                                                 [SIGNATURE OF JAMES T. HALE]

                                                 JAMES T. HALE 
                                                 Secretary 

Approximate Date of Mailing of Proxy Material: 
April 19, 1995 

<PAGE>
 
                          DAYTON HUDSON CORPORATION 
               777 NICOLLET MALL, MINNEAPOLIS, MINNESOTA 55402 

                               PROXY STATEMENT 

                        ANNUAL MEETING OF SHAREHOLDERS 
                                 MAY 24, 1995 

  The Board of Directors of Dayton Hudson Corporation (the "Corporation") 
solicits the enclosed proxy for the Annual Meeting of Shareholders to be held 
at The Children's Theatre, Minneapolis Institute of Arts, 2400 3rd Avenue 
South, Minneapolis, Minnesota, on Wednesday, May 24, 1995, at 9:30 a.m., 
Central Daylight Time, and for any adjournment thereof. Shares represented by 
proxies in the form solicited will be voted. Proxies may be revoked at any 
time before being exercised by filing with the Secretary of the Corporation a 
proxy dated at a later time or a written revocation dated after the date of 
the proxy. 

                             PROPOSAL NUMBER ONE 

                            ELECTION OF DIRECTORS 

  Proxies solicited by the Board of Directors will, unless otherwise directed, 
be voted for the election of four nominees to serve as Class I directors for 
three-year terms expiring in 1998 and until their successors are elected. The 
four nominees are Rand V. Araskog, Roger L. Hale, Michele J. Hooper and John 
R. Walter. 

  The Corporation's Restated Articles of Incorporation, as amended, provide 
that the business and affairs of the Corporation shall be managed by or under 
the direction of a Board of Directors consisting of not less than five nor 
more than twenty-one persons. Directors are divided into three classes. 
Directors of one class are elected each year for a term of three years. The 
Board of Directors currently consists of thirteen members, four of whom are 
Class III directors whose terms expire at the 1997 Annual Meeting, four of 
whom are Class II directors whose terms expire at the 1996 Annual Meeting, 
and five of whom are Class I directors whose terms expire at this Annual 
Meeting. Robert A. Burnett, a Class I director, is not seeking re-election, 
since his retirement date under current Board policies would be July 1995. As 
a result, the Board of Directors will consist of twelve members, four of whom 
will be Class I directors. 

  The Board of Directors has no reason to believe that any of the nominees is 
not available or will not serve if elected. If for any reason any nominee 
becomes unavailable for election, the Board of Directors may designate 
substitute nominees, in which event the shares represented by the proxy cards 
returned to the Corporation will be voted for such substitute nominees, 
unless an instruction to the contrary is indicated on the proxy card. 

  All of the nominees are now directors. All of the present directors were 
elected to the Board of Directors by the shareholders, except for Mr. 
Trujillo who was elected by the Board of Directors on October 12, 1994. The 
Board of Directors held seven meetings during the last fiscal year, one of 
which was a two-day meeting. 

  The affirmative vote of the holders of a majority of the outstanding shares 
of Common Stock and Series B ESOP Convertible Preferred Stock of the 
Corporation present and entitled to vote on the election of directors is 
required for election to the Board of Directors of each of the four director 
nominees. For this purpose, a shareholder who abstains with respect to the 
election of directors is considered to be present and entitled to vote on the 
election of directors at the meeting, and is in effect casting a negative 
vote, but a shareholder (including a broker) who does not give authority to a 
proxy to vote, or withholds authority to vote, on the election of directors 
shall not be considered present and entitled to vote on the election of 
directors. 

                                       1
<PAGE>
 
  Following is information regarding the nominees and directors, including 
information furnished by them as to their principal occupations and the 
number of shares of Common Stock of the Corporation beneficially owned by 
them as of April 1, 1995. See page 28 for stock ownership table. 

<TABLE> 
<CAPTION> 
                                                                                                      DIRECTOR 
  NAME                    PRINCIPAL OCCUPATION AND OTHER INFORMATION                         AGE       SINCE 
  ----                    ------------------------------------------                         ---      --------
<S>                    <C>                                                                   <C>      <C>
    Picture of         Rand V. Araskog is Chairman of the Board and Chief Executive           63        1982 
  Rand V. Araskog      Officer of ITT Corporation, a diversified multinational 
   appears here        company. He served in the Office of the Secretary of Defense 
                       from 1954 to 1960. From 1960 to 1966, he worked in the 
                       defense, space and aeronautical fields with Honeywell Inc. He 
                       joined ITT in 1966 and advanced through various management 
                       positions. He was elected Senior Executive Vice President and 
   RAND V. ARASKOG     Chief Operating Officer in 1978. He was elected President and 
       Class I         Chief Executive Officer in 1979 and Chairman in 1980. He is a 
  Nominee for term     director of Alcatel Alstham, Dow Jones & Company, Inc., ITT 
  expiring in 1998     Corporation and Shell Oil Corporation. (1)(3)(5) 

    Picture of         Robert A. Burnett is retired Chairman and Chief Executive Officer      67        1983 
 Robert A. Burnett     of Meredith Corporation, a media company engaged in printing, 
   appears here        publishing, broadcasting and real estate. He joined Meredith in 
                       1952. He was appointed Advertising Director of its Better Homes 
                       and Gardens magazine in 1961. He was elected Vice President in 
                       1961, Executive Vice President in 1971 and President and Chief 
  ROBERT A. BURNETT    Operating Officer in 1973. He was Chief Executive Officer from 
       Class I         1977 to 1989. He was Chairman from 1988 to 1992. He is a director 
     Term expires      of ITT Corporation, Meredith Corporation, Midwest Resources, Inc. 
       May 1995        and Whirlpool Corporation. (1)(3)(4) 

     Picture of        Livio D. DeSimone is Chairman and Chief Executive Officer of 3M,       58        1987 
  Livio D. DeSimone    a diversified manufacturer. He joined 3M in 1957 and held various 
     appears here      international and domestic positions. He was elected Area Vice 
                       President, Latin America in 1975, Vice President in 1979, and 
                       Executive Vice President in 1981. He was elected Chairman and Chief 
  LIVIO D. DESIMONE    Executive Officer in 1991. He is a director of Cargill, Incorporated, 
       Class II        General Mills, Inc., 3M and Vulcan Materials Corporation. 
Term expires in 1996   (1)(2)(5)(6) 
</TABLE> 

                                       2
<PAGE>

<TABLE> 
<CAPTION> 
                                                                                                         DIRECTOR 
  NAME                    PRINCIPAL OCCUPATION AND OTHER INFORMATION                            AGE       SINCE 
  ----                    ------------------------------------------                            ---      --------
<S>                    <C>                                                                      <C>      <C>
    Picture of         Roger A. Enrico is Chairman and Chief Executive Officer of PepsiCo        50        1990 
 Roger A. Enrico       Worldwide Restaurants and is Vice Chairman of PepsiCo, Inc., a 
   appears here        domestic and international beverage and food business. He joined 
                       PepsiCo in 1971 and advanced through various management positions 
                       including Vice President of Marketing at Frito-Lay, Area Vice 
                       President/South Latin America for Pepsi-Cola International and 
                       President of Frito-Lay/Japan for PepsiCo Foods International. He 
                       was President and Chief Executive Officer of Pepsi-Cola USA from 
                       1983 to 1986 when he became President and Chief Executive Officer 
                       of Pepsi-Cola Company. He was President and Chief Executive Officer 
                       of PepsiCo Worldwide Beverages from 1986 to 1990. He was Chairman 
                       and Chief Executive Officer of Frito-Lay from 1990 to 1992. In 
                       1992, he was elected Chairman and Chief Executive Officer of PepsiCo 
                       Worldwide Foods. In 1993, he was elected Vice Chairman of PepsiCo, 
   ROGER A. ENRICO     Inc. and in 1994 Chairman and Chief Executive Officer of PepsiCo 
       Class II        Worldwide Restuarants. He is a director of PepsiCo, Inc. and The 
Term expires in 1996   Prudential Insurance Company of America. (1)(3)(5) 

    Picture of         William W. George is President and Chief Executive Officer of             52        1993 
William W. George      Medtronic, Inc., a therapeutic medical device company. He served 
  appears here         in the United States Department of Defense from 1966 to 1968 and 
                       worked in the United States Department of the Navy from 1968 to 
                       1969. From 1969 to 1978, he worked for Litton Industries, Inc., 
                       serving as president of Litton Microwave Cooking Products from 
                       1973 to 1978. He was elected to various officer positions at Honeywell, 
                       Inc. from 1978 to 1989, including President, Europe from 1980 to 
                       1983, President, Industrial Automation & Controls from 1987 to 
                       1988 and President, Space & Aviation Controls from 1988 to 1989. 
                       He was elected President and Chief Operating Officer of Medtronic 
  WILLIAM W. GEORGE    in 1989 and was elected President and Chief Executive Officer in 
       Class II        1991. He is a director of Medtronic, Inc., Toro Company and Valspar 
Term expires in 1996   Corporation. (1)(2)(4) 

     Picture of        Roger L. Hale is President and Chief Executive Officer of Tennant         60        1982 
   Roger L. Hale       Company, an industrial equipment manufacturer. He is also Vice 
    appears here       Chairman of the Executive Committee of the Board of Directors of 
                       the Corporation. He joined Tennant in 1961. He was appointed Assistant 
                       to the President in 1963 and was elected Vice President and director, 
                       systems and corporate development in 1968. In 1972, he was elected 
    ROGER L. HALE      Vice President, International and in 1975, he was elected President 
       Class I         and Chief Operating Officer. He was elected Chief Executive Officer 
  Nominee for term     in 1976. He is a director of First Bank System, Inc. and Tennant 
  expiring in 1998     Company. (1)(3)(5)(6) 
</TABLE> 

                                       3
<PAGE>

<TABLE> 
<CAPTION> 
                                                                                                         DIRECTOR 
  NAME                    PRINCIPAL OCCUPATION AND OTHER INFORMATION                            AGE       SINCE 
  ----                    ------------------------------------------                            ---      --------
<S>                    <C>                                                                      <C>      <C>
     Picture of        Betty Ruth Hollander is Chairman of the Board and Chief Executive         65        1986 
Betty Ruth Hollander   Officer of Omega Technologies, Inc., a manufacturer of scientific 
    appears here       measurement and control devices and systems, technical publishing 
                       and industrial and commercial real estate development. She founded 
      BETTY RUTH       Omega Engineering, Inc. and was elected President in 1962. She 
      HOLLANDER        was elected Chairman and Chief Executive Officer of The Omega Group, 
      Class III        Inc. in 1978. She is a director of the People's Bank and the People's 
Term expires in 1997   Bank Trustees. (1)(3)(4) 

     Picture of        Michele J. Hooper is Corporate Vice President, International              43        1990 
 Michele J. Hooper     Businesses, Caremark International, Inc., a health care company. 
    appears here       She joined Baxter Healthcare Corporation in 1976 and served in 
                       various management positions before being named Vice President, 
                       Corporate Planning for Baxter International in 1984. In 1988, she 
                       was elected President of Baxter Healthcare Corporation, Canada. 
                       From 1991 to 1992 she was President, Alternate Site International, 
  MICHELE J. HOOPER    a unit of Baxter Corporation. In 1992, she became President, 
       Class I         International Business Group, Caremark International, Inc. and 
  Nominee for term     in 1993, she became Corporate Vice President, International 
  expiring in 1998     Businesses, Caremark International, Inc. (1)(2)(5) 

     Picture of        Mary Patterson McPherson is President of Bryn Mawr College. She           59        1988 
   Mary Patterson      joined Bryn Mawr College as an Assistant, Fellow and Lecturer in 
     McPherson         1961. She became Assistant Dean in 1964, Associate Dean in 1969 
     appears here      and Dean, Undergraduate College in 1970. She became an Associate 
                       Professor in 1970. She was Acting President from 1976 to 1977 and 
    MARY PATTERSON     became President in 1978. She is a director of Bell Telephone Company 
      MCPHERSON        of Pennsylvania. (1)(2)(4)(6) 
      Class III      
Term expires in 1997 

     Picture of        Solomon D. Trujillo is President and Chief Executive Officer of           43        1994 
Solomon D. Trujillo    U S West Marketing Resources Group, the regional, national and 
    appears here       international directory publishing, information services and 
                       software business of U S West. He joined Mountain Bell in 1974 
                       and held various management positions before being named Vice 
                       President and Chief Executive Officer of Mountain Bell New Mexico 
      SOLOMON D.       in 1984. He served as Vice President and General Manager of the 
       TRUJILLO        Small Business Services Market Unit of U S West from 1987 until 
      Class III        he was elected President and Chief Executive Officer of U S West 
Term expires in 1997   Marketing Resources Group in 1992. (1) 
</TABLE> 

                                       4
<PAGE>

<TABLE> 
<CAPTION> 
                                                                                                         DIRECTOR 
  NAME                    PRINCIPAL OCCUPATION AND OTHER INFORMATION                            AGE       SINCE 
  ----                    ------------------------------------------                            ---      --------
<S>                    <C>                                                                      <C>      <C>
     Picture of        Robert J. Ulrich is Chairman and Chief Executive Officer of the           51        1993 
  Robert J. Ulrich     Corporation and Chairman and Chief Executive Officer of Target, 
    appears here       a division of the Corporation. Mr. Ulrich began his retailing career 
                       as a merchandising trainee at Dayton's in 1967 and advanced through 
                       various management positions. In 1981, Mr. Ulrich was named Executive 
                       Vice President of Dayton's and later that year was named President 
                       and Chief Executive Officer of Diamond's, a former operating company 
                       of the Corporation. In 1984, Mr. Ulrich was named President of 
                       the Department Store Division. Later that year he was named President 
  ROBERT J. ULRICH     of Target. He became Chairman and Chief Executive Officer of Target 
      Class III        in 1987. He was elected Chief Executive Officer of the Corporation 
Term expires in 1997   on April 13, 1994 and Chairman on July 1, 1994. (1) 

     Picture of        John R. Walter is Chairman and Chief Executive Officer of R.R.            48        1991 
   John R. Walter      Donnelley & Sons Company, a provider of printing and printing related 
    appears here       services. He joined R.R. Donnelley in 1969. He was elected Executive 
                       Vice President -- Operations in 1986. He was elected President 
    JOHN R. WALTER     in 1987 and was elected Chairman and Chief Executive Officer in 
       Class I         1989. He is a director of Abbott Laboratories, Deere & Company 
  Nominee for term     and R.R. Donnelley & Sons Company. (1)(2)(4)(6) 
  expiring in 1998  

     Picture of        Stephen E. Watson is President of the Corporation and Chairman            50        1990 
 Stephen E. Watson     and Chief Executive Officer of its Department Store Division. He 
   appears here        joined Dayton's in 1973 as a merchandising trainee and advanced 
                       through various management positions. In 1982, he was named Executive 
                       Vice President for merchandising and marketing. He became President 
                       of Hudson's in 1984. He was named President of the Department Store 
                       Division in 1985 and later that year became Chairman and Chief 
  STEPHEN E. WATSON    Executive Officer of the Department Store Division. He was elected 
       Class II        Executive Vice President of the Corporation in 1989 and President 
Term expires in 1996   in 1990. He is a director of Norwest Corporation. 
</TABLE> 

- ----------------------
(1) Member of the Executive Committee. 

(2) Member of the Audit Committee. 

(3) Member of the Compensation Committee. 

(4) Member of the Corporate Responsibility Committee. 

(5) Member of the Finance Committee. 

(6) Member of the Nominating Committee 

EXECUTIVE COMMITTEE 

  The Executive Committee of the Board of Directors is elected by the 
directors. The Executive Committee consists of the Chairman of the Board of 
the Corporation and all the independent directors. The members of the 
Executive Committee are identified above. During the last fiscal 

                                       5
<PAGE>
 
year, the Executive Committee held seven meetings. The Executive Committee
reviews the Compensation Committee's recommendations on performance and
compensation of all senior corporate officers and certain other senior
executives within the Corporation. As part of their responsibilities, the
independent director members of the Executive Committee conduct the annual
evaluation of the Chief Executive Officer of the Corporation. The Executive
Committee also reviews the compensation policies and practices of the
Corporation and it monitors the Corporation's managerial capabilities and
requirements.

NOMINATING COMMITTEE 

  The Board of Directors has a Nominating Committee, consisting of the 
independent directors identified above. The Nominating Committee held two 
meetings during the last fiscal year. The Nominating Committee considers the 
qualifications of and recommends each candidate and incumbent for election as 
a director of the Corporation and nominates candidates to fill Board 
vacancies. The Board of Directors created the Nominating Committee so that 
the selection of directors would be made solely by independent directors. 

  The Nominating Committee will consider nomination by a shareholder of a 
candidate for election as a director of the Corporation. Any shareholder who 
wishes the Nominating Committee to consider a candidate should submit a 
written request and related information to the Nominating Committee no later 
than December 31 of the calendar year preceding the next Annual Meeting of 
Shareholders (currently held in May). Under the Corporation's Restated 
Articles of Incorporation, as amended, if a shareholder plans to nominate a 
person as a director at a meeting, the shareholder is required to place a 
proposed director's name in nomination by written request received by the 
Secretary of the Corporation at least 60 days prior to an annual or special 
meeting, together with the written consent of such person to serve as a 
director. 

COMPENSATION COMMITTEE 

  The Board of Directors has a Compensation Committee, consisting of the 
independent directors identified above. The Compensation Committee held five 
meetings during the last fiscal year. The Compensation Committee reviews 
management proposals regarding compensation programs, plans and guidelines, 
focusing on a "pay for performance" compensation philosophy. The Compensation 
Committee reviews the performance of all senior corporate officers and 
certain other senior executives within the Corporation and recommends their 
compensation based on their performance. The Compensation Committee also 
determines awards and payouts under the Corporation's long-term incentive 
plan and makes certain determinations regarding short-term incentive 
compensation. 

AUDIT COMMITTEE 

  The Board of Directors has an Audit Committee, consisting of the independent 
directors identified above. The Audit Committee held two meetings during the 
last fiscal year. In designating the members of the Audit Committee, the 
Board specifically evaluates their independence of judgment according to 
guidelines published by the New York Stock Exchange. The Audit Committee, 
among other duties, reviews the overall audit scope, plans for internal and 
independent audits, the Corporation's internal controls, emerging accounting 
issues, officer and director expenses, audit fees and retirement plans. The 
Audit Committee meets individually with the internal auditors and independent 
auditors, without management present, to discuss the results of their audits. 
The Audit Committee encourages the internal and independent auditors to 
communicate closely with the Audit Committee. 

FINANCE COMMITTEE 

  The Board of Directors has a Finance Committee, consisting of the independent 
directors identified above. The Finance Committee met two times during the 
last fiscal year. The duties of the Finance Committee include reviewing the 
financial policies and performance objectives of the Corporation and 
reviewing the financing requirements of the Corporation. 

                                       6

<PAGE>
 
CORPORATE RESPONSIBILITY COMMITTEE 

  The Board of Directors has a Corporate Responsibility Committee, consisting 
of the independent directors identified above. The Corporate Responsibility 
Committee held two meetings during the last fiscal year. The duties of the 
Corporate Responsibility Committee include review and evaluation of the 
public affairs and community development programs of the Corporation and its 
operating companies. The Corporate Responsibility Committee also reviews and 
evaluates the community giving programs of the Corporation, its operating 
companies and the Dayton Hudson Foundation and annually recommends the 
charitable gift of the Corporation to the Foundation. 

EXECUTIVE COMPENSATION 

                          SUMMARY COMPENSATION TABLE 

<TABLE>
<CAPTION>
                                                                                  LONG-TERM COMPENSATION 
                                                     ANNUAL              --------------------------------------- 
                                                  COMPENSATION                      AWARDS               PAYOUTS
                                           -------------------------     ----------------------------    ------- 
                                                                           RESTRICTED      SECURITIES      LTIP       ALL OTHER 
                                                              BONUS          STOCK         UNDERLYING    PAYOUTS     COMPENSATION 
NAME AND PRINCIPAL POSITION       YEAR    SALARY ($)(1)     ($)(1)(2)    AWARDS ($)(3)    OPTIONS (#)     ($)(4)      ($)(5)(6) 
- ---------------------------       ----    -------------     ---------    -------------    -----------    -------     ------------
<S>                               <C>     <C>               <C>          <C>              <C>            <C>         <C>
Robert J. Ulrich                  1994        981,525        750,000        247,124          39,671         0           178,590(7) 
 Chairman and Chief Executive     1993        842,796        206,357        247,664          12,821      158,852        143,198 
 Officer; Chairman and Chief      1992        735,713        556,550           0              8,360      152,494         87,756 
 Executive Officer of Target
 
Stephen E. Watson                 1994        808,594        253,897        160,638           8,596         0           173,218(8) 
 President; Chairman and          1993        770,509           0           222,866          11,539      158,852        134,481 
 Chief Executive Officer of       1992        688,056        296,576           0              8,360      130,719         95,173 
 The Department 
 Store Division 

Kenneth B. Woodrow                1994        498,375        343,749         43,280          12,605         0            79,035(9) 
 President of Target 

Paul W. Sauser                    1994        513,750        150,000         37,076           1,984         0           108,143(10) 
 President and 
 Chief Operating Officer 
 of Mervyn's 

Gregg W. Steinhafel               1994        395,080        227,897         30,947           6,798         0            50,418(11) 
 Executive Vice President 
 Merchandising of Target 

Kenneth A. Macke                  1994        771,139        500,000           0                0           0         4,452,115(12) 
 Former Chairman and Chief        1993      1,149,076           0           495,250          25,642      529,353        224,198 
 Executive Officer                1992      1,097,307        819,428           0             16,719      435,708        158,405 
 </TABLE>
- -------------------------
 (1) Significant amounts of both salary and bonus for the six named executive 
     officers were not actually received. Receipt of such amounts was deferred
     through the Corporation's Deferred Compensation Plan. Under this plan,
     participants elect to defer a minimum per year of $5,000 of their
     compensation and a maximum per year of 25% of base salary and 100% of
     incentive bonuses up to an aggregate total of $250,000, plus any previously
     deferred amount automatically paid out in the eighth year following each
     separate deferral. Payout from the plan cannot be made until retirement,
     death or termination and the payout is automatic in the eighth year
     following each separate deferral. Amounts deferred are subject to the same
     bankruptcy rules as are the Corporation's general debt obligations.
     Deferred amounts accrue interest on an annual basis, a portion of which is
     categorized as reportable by the Securities and Exchange Commission (SEC)
     proxy rules. Further information regarding reportable interest is provided
     in the footnotes below. Mr. Sauser, Mr. Woodrow and Mr. Steinhafel became
     executive officers of the Corporation in fiscal 1994.

                                       7

<PAGE>
 
 (2) Executive officers of the Corporation and certain other members of 
     management of the Corporation and its operating companies were eligible for
     an incentive bonus under the Corporation's Executive Incentive Plan ("EIP")
     during fiscal 1992 and 1993. The amount, if any, of the incentive bonus was
     based on (1) the Corporation's or the relevant operating company's
     financial results and (2) the individual executive's performance. In
     addition, Mr. Ulrich received a bonus for fiscal 1993 performance in
     September, 1994. Such adjustment was paid after final 1993 financial
     results for applicable benchmark companies were available.

     For fiscal 1994, executive officers of the Corporation and certain other
     members of management of the Corporation and its operating companies were
     eligible for incentive bonuses under the Personal Score Plan, the PTOC Plan
     and the ROI Plan. Information regarding these plans is found in the Report
     of the Compensation Committee.

 (3) Amounts reflected in the Restricted Stock Awards column reflect rights 
     to receive restricted stock of the Corporation based on the closing price
     of the Corporation's Common Stock on the date of grant. The restrictions on
     this right to receive restricted stock require the executive to remain an
     employee of the Corporation for 4 years. Upon expiration of the 4-year
     period, the shares are then issued and put into escrow and are generally
     restricted until retirement. The holders of rights to receive restricted
     stock do not hold voting or dividend rights until after the shares are
     issued. Further information regarding restricted stock is included in the
     Report of the Compensation Committee. The number and value of restricted
     stock rights holdings at the end of the 1994 fiscal year (based on the
     closing price at the end of the fiscal year) is as follows:

<TABLE> 
<CAPTION> 
                                                     NUMBER    VALUE 
                                                     ------   --------
          <S>                                        <C>      <C>
          Robert J. Ulrich........................    6,512   $449,328 
          Stephen E. Watson.......................    5,034    347,346 
          Kenneth B. Woodrow......................    1,381     95,289 
          Paul W. Sauser..........................    2,398    165,462 
          Gregg W. Steinhafel.....................      935     64,515 
          Kenneth A. Macke........................    2,405    165,945 
</TABLE> 

 (4) Amounts reflect earnouts of performance shares under the Dayton Hudson 
     Corporation Executive Long Term Incentive Plan of 1981, as amended ("1981
     Option Plan"). Based on competitive performance, performance share earnout
     of the 1990 grant to be paid in 1994 was 0% of the performance shares
     granted. The Report of the Compensation Committee includes a description of
     the 1981 Option Plan.

 (5) The Corporation has an Excess Long-Term Disability Program for certain 
     key executives, including those executive officers individually listed
     above. The program is designed in conjunction with the employee-paid broad-
     based group disability plan (non-taxable benefit of $78,000 maximum per
     individual per year). Taxable excess disability benefits are paid according
     to a schedule based on compensation with the objective to replace total
     after-tax income of approximately 80% at a compensation level of $50,000
     per year decreasing to approximately 40% at a compensation level of
     $2,000,000 per year. In order to receive excess benefits, the executive
     must be participating under the group disability plan. The actual cost to
     the Corporation would be the taxable disability payments. No claims for
     benefits have ever been filed under the Excess Long-Term Disability
     Program. No compensation is assumed for this program since the incremental
     cost to the Corporation of this benefit cannot be determined actuarily.

 (6) The amounts reported below include the following: 
     - Matching contributions to the Dayton Hudson Corporation Supplemental
     Retirement, Savings, and Employee Stock Ownership Plan ("SRSP") which all
     participating employees receive.
     - Amounts credited to the Deferred Compensation Plan for matching 
     contributions that could not be made to the SRSP because of limitations 
     imposed by the Internal Revenue Code. 

                                       8

<PAGE>
 
     - Amounts categorized by the SEC as reportable interest on compensation 
     deferred in current and previous years. 

 (7) Includes 
     $    5,721 SRSP matching contribution 
     $   39,351 deferred compensation credit for matching contributions which 
                could not be made to SRSP 
     $  133,518 reportable interest on deferred compensation 

 (8) Includes 
     $    6,960 SRSP matching contribution 
     $   23,120 deferred compensation credit for matching contributions which 
                could not be made to SRSP 
     $  143,138 reportable interest on deferred compensation 

 (9) Includes 
     $    6,067 SRSP matching contribution 
     $   16,637 deferred compensation credit for matching contributions which 
                could not be made to SRSP 
     $   56,331 reportable interest on deferred compensation 

(10) Includes 
     $    6,050 SRSP matching contribution 
     $   19,216 deferred compensation credit for matching contributions which 
                could not be made to SRSP 
     $   44,127 reportable interest on deferred compensation 
     $   38,750 market value of interest on loan -- See footnote (13) 

(11) Includes 
     $    5,978 SRSP matching contribution 
     $    8,814 deferred compensation credit for matching contributions which 
                could not be made to SRSP 
     $   35,626 reportable interest on deferred compensation 

(12) $    3,992 SRSP matching contribution 
     $   88,123 reportable interest on deferred compensation 
     $  100,000 legal fees 
     $  300,000 consulting fees 
     $3,060,000 severance 
     $  900,000 Office expense accrued on the Corporation's books (Mr. Macke is 
                entitled to be reimbursed for office expenses up to $100,000 
                per year until 2003) 

(13) The Corporation loaned Mr. Sauser $500,000, secured by a second deed of 
     trust on the home he purchased in California. Mr. Sauser transferred to
     California at the Corporation's request. The 15 year note bears no
     interest. No principal payments have been made on the note.

                                       9

<PAGE>
 
                      OPTION GRANTS IN LAST FISCAL YEAR 

<TABLE> 
<CAPTION> 
                                                                                      POTENTIAL REALIZABLE 
                                                                                     VALUE AT ASSUMED ANNUAL 
                                                                                      RATES OF STOCK PRICE 
                                                                                        APPRECIATION FOR 
                                        INDIVIDUAL GRANTS                                OPTION TERM (8) 
                      -----------------------------------------------------    ----------------------------------
                       NUMBER OF 
                      SECURITIES      % OF TOTAL 
                      UNDERLYING       OPTIONS       EXERCISE 
                        OPTIONS        GRANTED        OR BASE 
                        GRANTED      TO EMPLOYEES      PRICE     EXPIRATION 
NAME                    (#)(1)      IN FISCAL YEAR    ($/SH)        DATE       0% ($)      5% ($)        10% ($) 
- ----                  ----------    --------------   --------    ----------    ------     ---------     ---------
<S>                   <C>           <C>              <C>         <C>           <C>        <C>           <C>
Robert J. Ulrich       3,306(2)          20%          75.625      4/13/04        0        1,886,753     4,781,149
                       3,306(3)                       75.625      4/13/04
                       3,306(4)                       75.625      4/13/04
                       3,306(5)                       75.625      4/13/04
                      26,447(6)                       75.625      4/13/04

Stephen E. Watson      2,149(2)           4%          75.625      4/13/04        0          408,826     1,035,990
                       2,149(3)                       75.625      4/13/04
                       2,149(4)                       75.625      4/13/04
                       2,149(5)                       75.625      4/13/04

Kenneth B. Woodrow       579(2)           6%          75.625      4/13/04        0          110,101       279,004
                         579(3)                       75.625      4/13/04
                         578(4)                       75.625      4/13/04
                         579(5)                       75.625      4/13/04
                      10,290(7)                       77.75       6/08/04        0          503,181     1,275,034

Paul W. Sauser           496(2)           1%          75.625      4/13/04        0           94,359       239,112
                         496(3)                       75.625      4/13/04
                         496(4)                       75.625      4/13/04
                         496(5)                       75.625      4/13/04

Gregg W. Steinhafel      413(2)           3%          75.625      4/13/04        0           78,617       199,220
                         414(3)                       75.625      4/13/04
                         413(4)                       75.625      4/13/04
                         413(5)                       75.625      4/13/04
                       5,145(7)                       77.75       6/08/04        0          251,591       637,517

Kenneth A. Macke            0 
</TABLE> 

- ----------------------
(1) Under the 1981 Option Plan each option was granted at the market value of 
    the underlying Common Stock on the date of grant and has a 10-year term. The
    options, (except one option granted each to Mr. Ulrich, Mr. Woodrow and Mr.
    Steinhafel, which are fully exercisable in 5 years), are exercisable 25%
    after the first year, with an additional 25% after each of the next 3 years.
    The Report of the Compensation Committee includes additional information
    regarding the 1981 Option Plan.

(2) Exercisable April 13, 1995. 

(3) Exercisable April 13, 1996. 

(4) Exercisable April 13, 1997. 

(5) Exercisable April 13, 1998. 

(6) Exercisable April 13, 1999. 

(7) Exercisable June 8, 1999. 

(8) SEC rules require the information set forth in the 5% and 10% columns. 
    The actual gains, if any, on stock option exercises depend on the future
    stock price of the Corporation's Common Stock. Since there is no means of
    accurately predicting the future price of the Corporation's Common Stock, no
    determination can be made as to the value of a stock option at the time of
    the grant.

                                      10
<PAGE>
 
               AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR 
                           AND FY-END OPTION VALUES 

<TABLE> 
<CAPTION> 
                                                       NUMBER OF SECURITIES             VALUE OF UNEXERCISED    
                                                      UNDERLYING UNEXERCISED            IN-THE-MONEY OPTIONS    
                         SHARES                     OPTIONS AT FISCAL YEAR END           AT FISCAL YEAR END     
                      ACQUIRED ON       VALUE                   (#)                             ($)             
                        EXERCISE      REALIZED     ----------------------------    -----------------------------
NAME                      (#)            ($)       EXERCISABLE    UNEXERCISABLE    EXERCISABLE     UNEXERCISABLE 
- ----                  -----------     ---------    -----------    -------------    -----------     -------------
<S>                   <C>             <C>          <C>            <C>              <C>             <C>
Robert J. Ulrich         31,920       1,349,016       35,914          73,428          316,436         40,494 
Stephen E. Watson         3,323         157,012      104,227          24,140        1,837,905         40,494 
Kenneth B. Woodrow            0               0       20,071          16,647          457,727         10,123 
Paul W. Sauser                0               0        6,190          10,426           41,462         29,489 
Gregg W. Steinhafel           0               0        6,928          12,539           86,328          8,099 
Kenneth A. Macke              0               0      203,617          34,364        3,334,409         80,978 
</TABLE> 

           LONG-TERM INCENTIVE PLANS -- AWARDS IN LAST FISCAL YEAR 

<TABLE> 
<CAPTION> 
                                         PERFORMANCE OR 
                          NUMBER OF       OTHER PERIOD               ESTIMATED FUTURE PAYOUTS 
                        SHARES, UNITS         UNTIL              UNDER NON-STOCK PRICE-BASED PLANS 
                          OR OTHER         MATURATION      ---------------------------------------------
NAME                    RIGHTS (#)(1)       OR PAYOUT      THRESHOLD (#)    TARGET (2)    MAXIMUM (#)(3) 
- ----                    -------------    ---------------   -------------    ----------    --------------
<S>                     <C>               <C>              <C>              <C>           <C>
Robert J. Ulrich            9,918         4 fiscal years       3,967            --            9,918 
Stephen E. Watson           6,447         4 fiscal years       2,579            --            6,447 
Kenneth B. Woodrow          1,736         4 fiscal years         694            --            1,736 
Paul W. Sauser              1,488         4 fiscal years         595            --            1,488 
Gregg W. Steinhafel         1,240         4 fiscal years         496            --            1,240 
Kenneth A. Macke                0 
</TABLE> 

- ------------------
(1) The Executive Long-Term Incentive Plan provides for the potential of 
    earning awards of Corporation Common Stock during a performance cycle of 4
    fiscal years. As performance shares are earned at the end of each
    performance period of 4 fiscal years, the Common Stock earned is issued and
    put into escrow and is generally restricted until retirement. Further
    information regarding performance shares is included in the Report of the
    Compensation Committee.

(2) There is no "Target" level of performance as that term is defined by the 
    SEC for purposes of amounts payable pursuant to performance shares. 

(3) Maximum performance shares to be issued if competitive performance 
    targets are reached. 

Income Continuance Policy 

  No officer of the Corporation is a party to an employment contract with the 
Corporation. As an alternative to the use of such contracts, the Corporation 
has adopted an Income Continuance Policy and a Senior Management Group (SMG) 
Income Continuance Policy for certain officers of the Corporation. 

  Mr. Ulrich and Mr. Watson, together with others, are participants under the 
Income Continuance Policy. In 1988, the Income Continuance Policy was amended 
to exclude additional participants under the Policy. Mr. Woodrow, Mr. Sauser 
and Mr. Steinhafel were not participants under the Policy at the time it was 
amended. In the event a participant's employment is terminated by management, 
the participant's compensation (salary and bonus) continues for a period of 
18 to 24 months, depending on his or her length of service. If the 
participant's service with the Corporation is less than 3 years, the 
continuation is for 18 months; over 8 years, the continuation is for 24 
months; and between 3 and 8 years, an amount determined by a schedule (more 
than 18 months but less than 24 months). 

  Participants under the SMG Income Continuance Policy are members of the 
Corporation's Senior Management Group who are not participants under the 
Income Continuance Policy. The policy is similar to the Income Continuance 
Policy, except its time parameters are based on the participant's salary 
grade. Compensation may extend from 12 months to 24 months, based on a 

                                      11
<PAGE>
 
schedule which provides longer income continuation to those participants with 
higher grade levels. Mr. Woodrow, Mr. Sauser and Mr. Steinhafel participate 
in the SMG Income Continuance Policy. 

  All executive officers who are members of the Corporation's Senior Management 
Group are covered by one of these policies. Both policies include offset 
provisions for certain other compensation from the Corporation and 
non-disparagement and non-competition requirements. Both policies provide 
that the policies cannot be terminated or future benefits be reduced under 
them unless two years prior notice has been given to the persons eligible 
under the terms of the respective policies. Both policies also provide that 
any executive who terminates employment or is terminated within two years of 
a Change in Control (as defined in the 1981 Option Plan) will be paid the 
present value of payments immediately after termination. 

Amounts Paid Upon Termination 

  When an executive terminates his or her employment with the Corporation, the 
executive will receive payments from his or her deferred compensation 
plan(s), the SRSP and pension plans. The executive may also be entitled to 
exercise options and, in certain circumstances, receive performance shares 
and restricted stock under the 1981 Option Plan. Further information 
regarding performance shares and restricted stock is provided in the Report 
of the Compensation Committee. 

Pension 

  All executive officers and other employees of the Corporation and its 
subsidiaries who have worked over 1,000 hours in a year and are at least 21 
years of age are initially covered by the Corporation's Pension Plans. The 
following table shows the annual benefits that will be made under the 
Corporation's Pension Plans at age 65, on a life only basis, given the years 
of service and compensation set forth below: 

                              PENSION PLAN TABLE 

<TABLE> 
<CAPTION> 
        AVERAGE       15 YEARS      20 YEARS      25 YEARS      30 YEARS      35 YEARS 
     COMPENSATION    OF SERVICE    OF SERVICE    OF SERVICE    OF SERVICE    OF SERVICE 
     ------------    ----------    ----------    ----------    ----------    ----------
    <S>              <C>           <C>           <C>           <C>           <C>
     $  200,000       $ 36,150      $ 48,200      $ 60,250      $ 62,750      $ 65,250 
        400,000         75,150       100,200       125,250       130,250       135,250 
        600,000        114,150       152,200       190,250       197,750       205,250 
        800,000        153,150       204,200       255,250       265,250       275,250 
      1,000,000        192,150       256,200       320,250       332,750       345,250 
      1,200,000        231,150       308,200       385,250       400,250       415,250 
      1,400,000        270,150       360,200       450,250       467,750       485,250 
      1,600,000        309,150       412,200       515,250       535,250       555,250 
      1,800,000        348,150       464,200       580,250       602,750       625,250 
      2,000,000        387,150       516,200       645,250       670,250       695,250 
</TABLE> 

  Currently under ERISA, as amended, the maximum annual amount that can be paid 
under the Qualified Pension Plans to any individual is $120,000, unless 
grandfathered under prior limits. Amounts in excess of that maximum are paid 
under separate plans. In addition, the Corporation has supplemental plans 
that use the same formula the Qualified Pension Plans use to pay benefits on 
compensation that is excluded from the Qualified Pension Plans formula by 
ERISA. The years of present credited service for benefit purposes of the 
Corporation's executive officers named in the Summary Compensation Table are 
as follows: Mr. Ulrich, 27 years; Mr. Watson, 21 years; Mr. Woodrow, 25 
years; Mr. Sauser, 26 years; and Mr. Steinhafel, 15 years. Average 
Compensation is the average cash remuneration, including deferred 
compensation, for the highest five consecutive calendar years of credited 
service in the last ten years. The compensation reflected in the Summary 
Compensation Table is cash compensation, including deferred compensation, for 
the fiscal year. If the employment of a participant is terminated prior to 
age 55, his or her pension will be less than the amount shown in the table, 
even if commencement of benefit payments is deferred until age 65. The 
amounts set forth in the table are not subject to any deductions for Social 
Security benefits or other offset amounts. All executive officers, who are 

                                      12
<PAGE>
 
members of the Senior Management Group, participate in a program whereby such 
person's survivor will receive the equivalent of a joint and 100% surviving 
spouse option with no reduction from the life only pension amount, payable to 
the officer for as long as he or she lives. Normally the life only amount 
would be reduced by approximately 20% for this option. The percentage 
reduction depends on age differentials. The Corporation also has a 
supplemental plan that treats certain of its Senior Management Group as being 
5 years older, but not older than 65, for purposes of the actuarial reduction 
of pension benefits at early retirement. All excess and supplemental plans 
pay the lump sum present value of their respective benefits in the year 
following retirement. The pension table reflects amounts payable under all 
pension plans, whether qualified or non-qualified. 

                     REPORT OF THE COMPENSATION COMMITTEE 
                          ON EXECUTIVE COMPENSATION 

  The Corporation has a pay for performance compensation philosophy for its 
management employees, including its executive officers. The total 
compensation plan for executive officers of the Corporation includes base 
salary, the opportunity for an annual incentive bonus, long-term incentive 
compensation and benefits. 

  It is the responsibility of the Compensation Committee to develop and 
administer the total compensation plan for executive officers of the 
Corporation. In addition, the Compensation Committee reviews compensation 
levels of executive officers who are members of the Corporate Operating 
Committee (the "COC Officers") and evaluates the performance of top 
management, including the five highest paid executive officers. Individual 
written performance appraisals are given annually to each executive officer, 
including the Chief Executive Officer (CEO). 

  Reflecting the pay for performance philosophy of the Corporation, the 
compensation policies established by the Compensation Committee provide that 
a portion of the annual compensation of each executive officer is contingent 
upon the financial performance of the Corporation or relevant operating 
company, as well as the individual performance of the executive officer. 

PERFORMANCE EVALUATIONS 

  The Compensation Committee, together with all other outside directors, 
established the performance criteria it planned to use to evaluate Mr. 
Ulrich's fiscal 1994 performance as Chairman of the Board and CEO. The 
Compensation Committee together with all other outside directors prepared an 
annual written performance evaluation of Mr. Ulrich's fiscal 1994 performance 
and determined Mr. Ulrich's performance score. In addition to evaluating Mr. 
Ulrich in his role as CEO, the outside directors also specifically evaluated 
his performance as Chairman of the Board. Factors used by the outside 
directors to evaluate Mr. Ulrich's performance as CEO included management 
succession planning, strategic planning, organizational development, and 
formulation of major corporate policies. In his role as Chairman of the 
Board, Mr. Ulrich was evaluated on factors such as chairing effective 
meetings of the Board of Directors and the Executive Committee, keeping the 
Board fully informed of the condition of the Corporation, developing sound 
corporate governance policies, and working with the directors to effectively 
use their talents to the best strategic advantage of the Corporation. 

  The written evaluation was reviewed with Mr. Ulrich and constituted 50% of 
the weighting for his annual incentive bonus compensation. The remaining 50% 
of Mr. Ulrich's incentive compensation was based on the Corporation's 
financial performance as further described under Short-Term Incentive 
Compensaton. In addition, Mr. Ulrich's performance was discussed with him in 
a meeting with all of the independent directors. The Compensation Committee 
also adopts a "Bonus Matrix" which assigns varying bonus percentages based on 
the participant's job grade and Personal Score. The bonus amount for each 
participant under the Personal Score Plan is calculated by taking the 
participant's bonus percentage from the Bonus Matrix, multiplying it by his 
or her Midpoint of Salary Range (the midpoint of the salary range of a 
participant's job grade level) and then multiplying that result by the 
participant's percentage of participation in the Personal Score Plan. For 
example, if the participant is participating in the 

                                      13
<PAGE>
 
Personal Score Plan at 50%, the result is multiplied by 1/2. Mr. Ulrich's bonus
percentage is applied against his base salary.

  All other executive officers of the Corporation received performance 
appraisals based on prescribed objectives (such as succession planning and 
strategy execution), key job responsibilities and financial performance. The 
fiscal 1994 written performance appraisal scores and incentive bonuses of the 
executive officers were approved by the Compensation Committee. 

BASE SALARY 

  In April, 1994, the Compensation Committee approved Mr. Ulrich's base salary. 
When the Compensation Committee considered Mr. Ulrich's base salary, it 
reviewed two established annual third-party retail compensation surveys 
covering approximately 90 retailers throughout the United States (the 
"Competitive Surveys"). Many, but not all, of the companies included in the 
performance graph are included in the Competitive Surveys. The Compensation 
Committee also received information on base salaries and other compensation 
from a review of proxy statements of competitive retailers (the "Proxy 
Survey"). The Compensation Committee set Mr. Ulrich's base salary at 
approximately the median of the base salaries for CEOs of these retailers, 
adjusted for the size of the companies. 

  Base salaries of the other executive officers of the Corporation are based on 
competitive practices, and are at approximately the median of base salary 
plus annual incentive bonus when compared with domestic, non-food retailers, 
adjusted for the size of the companies. The Competitive Surveys are used to 
determine base salaries. Executive officers receive a higher base salary than 
the industry average because the threshold for payout of short-term incentive 
compensation by the Corporation is set at a higher level than it is for a 
majority of competitive retailers. Increases in base salary result from 
promotional increases reflecting job scope changes and from merit increases 
determined by the executive's performance score, the executive's position in 
the salary range and company performance. Merit increase guidelines are 
established each year based on the performance of the relevant operating 
company or the Corporation and current economic and marketplace conditions. 
Once overall guidelines are established and an individual performance score 
is assigned, the actual percentage increase is affected by the executive's 
position in the salary range for his or her grade, that is, the lower the 
placement in the range the greater the percentage increase. 

SHORT-TERM INCENTIVE COMPENSATION 

  Under the Corporation's Executive Incentive Plans, executive officers of the 
Corporation and certain other members of the senior management of the 
Corporation and its operating companies were eligible for annual incentive 
bonuses for fiscal 1994. 

  In addition to the Personal Score Plan, for fiscal 1994, the Corporation had 
two financial performance based incentive plans, PTOC (pre-tax operating 
contribution) and ROI (return on investment). 

  PTOC Plan.  The PTOC Plan measures an operating company's and/or the 
Corporation's performance against annually pre-determined PTOC goals to 
determine how and whether bonuses will be paid. The outside directors set 
PTOC goals in conjunction with establishing other financial performance 
goals, such as return on investment, for the operating companies and the 
Corporation. The Compensation Committee then uses the PTOC goals to establish 
the PTOC bonus range for use in conjunction with the PTOC Plan and determines 
what level of bonuses will be paid if PTOC performance falls within the PTOC 
performance goals.  

  PTOC (pre-tax operating contribution) is FIFO (first-in, first-out) gross
margin dollars less operating expenses and other expenses plus other income. It
excludes LIFO (last-in, first-out) provision, interest and corporate expenses.

  The PTOC Score for the fiscal year is determined from a schedule, approved by
the Compensation Committee, that designates a score for each varying level of
PTOC performance 

                                      14
<PAGE>
 
achieved by an operating company and/or the Corporation. The Compensation
Committee also adopts a "Bonus Matrix" which assigns varying bonus percentages
based on the participant's job grade and PTOC Score. Bonuses are then determined
under a non-pooled or pooled calculation at the discretion of the Compensation
Committee.

  The bonus amount for each participant whose operating company uses a non-
pooled basis is calculated by taking the participant's bonus percentage from the
Bonus Matrix, multiplying it by his or her Midpoint of Salary Range (the
midpoint of the salary range of a participant's job grade level), except Mr.
Ulrich whose base salary is used, and then multiplying that result by the
participant's percentage of participation in the PTOC Plan. For example, if the
participant is participating in the PTOC Plan at 25%, the result is multiplied
by 1/4.

  The bonus amount for each participant whose operating company uses a pooled
basis is calculated in the same manner as for the non-pooled bonuses, however
all related bonuses are added together to form a bonus pool. The bonus payable
to each participant under the PTOC Plan is based on a ratio of his or her bonus
to all bonuses paid under the Personal Score Plan. The percentage determined by
that ratio will be multiplied by the bonus pool.

  In order to receive a bonus under the PTOC Plan a participant's score under
the Personal Score Plan must equal or exceed a minimum score set by the
Compensation Committee.

  The maximum bonus payable under the PTOC Plan is equal to 250% of the salary
of the CEO or named executive officer, as the case may be, set forth in the
previous year's Proxy Statement. If the CEO or named executive officer held a
different office or was not employed in his or her position for the full year
covered by that Proxy Statement, the maximum bonus is 250% of the highest salary
reported in such year. Provided, however, in either case the aggregate of all
bonuses paid to the CEO or named executive officer under any combination of the
PTOC Plan, ROI Plan and Personal Score Plan may not exceed 250% of the relevant
salary. The aggregate of all bonuses paid to any other executive not listed
above under any combination of the PTOC Plan, ROI Plan and Personal Score Plan
may not exceed 250% of his or her base salary.

  Target is the only operating company that uses a pooled basis. 

  ROI Plan.  To receive an incentive bonus for fiscal 1994 performance under 
the ROI Plan the Corporation's or the relevant operating company's financial 
performance had to be at or within the top 50% of the benchmark group of 20 
of the top-performing companies in retailing.  

  The ROI Plan measures performance and determines bonuses for participants
based on the operating company and/or Corporation's ROI performance versus ROI
standard compared to similar performance of a Benchmark Group of companies. The
outside directors set ROI standards for the operating companies. The
Compensation Committee adopted the relevant ROI standards and selected the
Benchmark Group for use under the ROI Plan and set payout levels for varying ROI
Scores achieved.

  ROI (return on investment) is net earnings before LIFO provision and 
financing costs expressed as a percentage of average investment.  

  ROI Standard is an ROI hurdle rate objective that is calculated annually under
a formula adopted by the Compensation Committee that reflects the actual growth
rate of new store investment of the applicable company. The Compensation
Committee selected the "Benchmark Group" of companies for purposes of comparing
the operating company and/or Corporation's ROI performance versus ROI standard
for fiscal 1994. An "ROI Score" is determined from a schedule approved by the
Compensation Committee that designates a score for each varying level of
performance of ROI versus ROI standard achieved by the operating company and/or
Corporation versus the Benchmark Group. The Compensation Committee also adopts a
"Bonus Matrix" which assigns varying bonus percentages based on the
participants' job grade level and ROI Scores. Bonuses are then determined under
a non-pooled or pooled calculation based on the discretion of the Compensation 
Committee.  

  The bonus amount for each participant whose operating company uses a non-
pooled basis is calculated by taking the participant's bonus percentage from the
Bonus Matrix, multiplying it by

                                      15
<PAGE>
 
his or her Midpoint of Salary Range (the midpoint of the salary range 
of a participant's job grade level), except Mr. Ulrich whose base salary is 
used, and then multiplying that result by the percentage of participation in 
the ROI Plan. For example, if the participant is participating in the ROI 
Plan at 33 1/3%, the result is multiplied by 1/3.  

  The bonus amount for each participant whose operating company uses a pooled
basis is calculated in the same manner as for the non-pooled bonuses, and all
related bonuses are added together to form a pool. The bonus for each
participant payable under the ROI Plan is based on a ratio of his or her bonus
to all bonuses paid under the Personal Score Plan. The percentage determined by
that ratio is multiplied by its bonus pool.

  In order to receive a bonus under the ROI Plan, a participant's score under
the Personal Score Plan must equal or exceed a minimum set by the Compensation
Committee.

  The maximum bonus payable under the ROI Plan is equal to 250% of the salary of
the CEO or named executive officer, as the case may be, set forth in the
previous year's Proxy Statement. If the CEO or named executive officer held a
different office or was not employed in his or her position for the full year
covered by that Proxy Statement, the maximum bonus is 250% of the highest salary
reported in such year. Provided, however, in either case the aggregate of all
bonuses paid to the CEO or named executive officer under any combination of the
ROI Plan, PTOC Plan and Personal Score Plan may not exceed 250% of the relevant
salary. The aggregate of all bonuses paid to any other executive not listed
above under any combination of the ROI Plan, PTOC Plan and Personal Score Plan
may not exceed 250% of his or her base salary.

  Target is the only operating company that uses a pooled basis.  

  Mr. Ulrich's bonus for fiscal 1994 was based on 50% Personal Score Plan, 25%
PTOC Plan-Corporation and 25% ROI Plan-Corporation. Mr. Watson's, Mr. Woodrow's,
Mr. Sauser's and Mr. Steinhafel's bonuses were based on 33 1/3% Personal Score
Plan, 33 1/3% PTOC Plan and 33 1/3% ROI Plan. Mr. Ulrich's bonus was $532,453
Personal Score Plan, $106,519 PTOC Plan and $111,028 ROI Plan. Mr. Watson's
bonus was $155,597 Personal Score Plan, $33,643 PTOC Plan and $64,657 ROI Plan.
Mr. Woodrow's bonus was $129,682 Personal Score Plan, $163,886 PTOC Plan and
$50,181 ROI Plan. Mr. Sauser's bonus was $150,000, a guaranteed bonus. Mr.
Steinhafel's bonus was $86,036 Personal Score Plan, $108,760 PTOC Plan and
$33,101 ROI Plan.

LONG-TERM INCENTIVE COMPENSATION 

  The Compensation Committee determines the amount of options, performance 
shares and restricted stock to issue annually by using guidelines based on 
studies of outside expert compensation consultants. The Compensation 
Committee reviews the Competitive Surveys and Proxy Survey and sets its 
grants at approximately the median of competitive companies of similar size. 
The Compensation Committee, using the Competitive Surveys and Proxy Survey, 
determines the grant size for the CEO and other executive officers. The 
Compensation Committee then creates several long-term incentive pools: one 
for each operating company and the corporate staff. The size of the pool 
varies with the Corporation's or relevant operating company's performance, 
that is, the better the performance, the larger the pool. However, the 
precise size of each pool is based on the subjective judgment of the 
Compensation Committee. The Compensation Committee determined in 1994 that 
for certain corporate executives, including all Executive Officers, the 
amount of the pool granted to them would be divided as follows: options, 50%; 
performance shares, 37.5%; and restricted stock, 12.5%. Individual awards 
from the pool are based on the individual's responsibilities, performance, 
future potential and previous grants. 

  For fiscal 1994 the Compensation Committee determined that the non-stock 
option portion of the long-term incentive plan generally require participants 
to continue as employees of the Corporation until retirement in order to 
ultimately receive the performance shares and restricted stock granted under 
the plan. In addition, one year's notice of retirement is generally required 
to allow for orderly management succession. This action was intended to tie 
the executive's 

                                      16
<PAGE>
 
compensation to shareholder value by giving these executives an incentive to
remain with the Corporation until retirement.

Performance Shares 

  All of the COC Officers participate in the performance share component of the 
Executive Long Term Incentive Plan of 1981. The primary purpose of performance 
shares is to offer incentive to participating officers to achieve long-term
performance of the Corporation or the individual operating company. The plan
provides for the potential of earning awards of Corporation Common Stock during
a performance cycle of 4 fiscal years. No performance share payout was made in
1994 based on the Corporation's financial performance over the performance cycle
of 4 fiscal years using ROI and earnings growth as measured against certain
benchmark companies. The benchmark companies used were the same companies used
for the short-term incentive plan. The financial performance score for each of
the 4 years was averaged. As with short-term incentive compensation, a threshold
level of performance is required before any payout occurs. A matrix is used to
determine the actual payout amount. The payout for the fiscal 1990 grant
covering the period of 4 fiscal years ending in 1994, was 0% of the grant.

  Beginning with the 1993 performance share grant potentially payable in 1997, 
additional restrictions have been added to grants of performance shares. As 
performance share grants are earned at the end of each performance period of 
4 fiscal years, the Common Stock earned is issued and put into escrow and 
restricted until retirement. Any participant who terminates employment prior 
to early retirement (age 55 and 5 years of service) and fails to meet certain 
requirements forfeits all the Common Stock held in escrow. If the executive 
terminates employment after age 55, and provides the Corporation with one 
year's notice of retirement, 100% of the Common Stock is released to the 
executive. In such cases, if the executive fails to give one year's notice, 
the shares are forfeited unless the Plan Committee approves the release of 
all or part of the shares. If the executive is terminated, qualifies for 
early retirement under the Corporation's pension plans and receives payments 
under the Corporation's Income Continuance Policies ("ICP"), 100% of the 
Common Stock is paid to the executive. If the executive terminates other than 
for early retirement and receives an ICP (but is not part of a reduction in 
force), 50% of the Common Stock is released to the executive. If the 
executive does not receive an ICP the executive forfeits all the shares. If 
at any time the executive's termination is a result of death, total and 
permanent disability, reduction in force or Change of Control, 100% of the 
Common Stock is released to the executive. Recipients hold voting and 
dividend rights for all shares held in escrow during the restriction period; 
however, they may not sell or assign the shares. 

Restricted Stock 

  Beginning in 1993, certain executives of the Corporation, including all COC
Officers, received rights to receive restricted Common Stock of the Corporation.
The restrictions on this right to receive restricted stock require the executive
to remain an employee of the Corporation for an additional 4 years. Upon
expiration of the 4-year period, the shares are then issued and put into escrow
and restricted until retirement. Release from escrow is under the same terms as
described above for performance shares. After the shares are issued and put into
escrow, holders of restricted stock hold voting and dividend rights during the
restriction period; however, they may not sell or assign the shares.

Stock Options 

  During 1994, the Compensation Committee also considered and made stock option 
grants to each of the executive officers of the Corporation, based on the 
individual's responsibilities, performance, future potential and previous 
grants. Each option was granted at the market value of the underlying Common 
Stock on the date of grant and has a 10-year term. Except for the option 
grants listed below, the options are exercisable 25% after the first year, 
with an additional 25% after each of the next 3 years. One option grant to 
each of Mr. Ulrich, Mr. Woodrow and Mr. Steinhafel is exercisable after five 
years. 

CORPORATE GOVERNANCE AND CERTAIN TAX CONSEQUENCES OF PLANS 

  As part of its corporate governance responsibilities, the Compensation 
Committee, together with all the other outside directors, has established 
certain measures of performance for Executive 

                                      17
<PAGE>
 
Officers, including the CEO, that it believes are critical to the overall
performance of the Corporation. Certain measures of performance, such as
succession planning and strategic planning, are vital to the long-term
performance of the Corporation. Beginning in 1994, Section 162(m) of the
Internal Revenue Code of 1986 (the "Code") prohibits the Corporation from
deducting as compensation expense amounts exceeding $1,000,000 a year for
certain officers, unless the payment of such compensation is based on pre-
established, objective performance goals approved by the shareholders. A
significant part of executive compensation will meet the Code requirement for
deductibility. If the shareholders approve the proposal regarding the amended
short-term compensation plan contained in this Proxy Statement, the Corporation
believes amounts payable under that plan will be deductible. A portion of such
compensation, however, will continue to be based on critical, subjective
measures that may cause certain compensation not to be deductible under the
Code. The Compensation Committee and the other outside directors strongly
believe that their ability to evaluate the performance of COC Officers,
including the CEO, on vital subjective performance measures outweighs the Code's
limitation on such deductibility.

  No member of the Compensation Committee is a current or former officer or 
employee of the Corporation or any of its subsidiaries. 

                            COMPENSATION COMMITTEE 

                         Robert A. Burnett, Chairman 
                Rand V. Araskog            Roger L. Hale
                Roger A. Enrico        Betty Ruth Hollander 

                                      18
<PAGE>
 
COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL SHAREHOLDER RETURN 


                       [PERFORMANCE GRAPH APPEARS HERE]

<TABLE> 
<CAPTION> 
- -------------------------------------------------------------------------------------------
                               1990      1991       1992       1993       1994       1995 
                              -------------------------------------------------------------
 <S>                           <C>     <C>        <C>        <C>        <C>        <C>
 S&P 500 Index                 $100    $108.39    $132.99    $147.06    $166.00    $166.88 
 Dayton Hudson Corporation     $100    $112.25    $113.93    $138.99    $120.19    $128.14 
 S&P Retail Stores-Composite   $100    $117.33    $163.95    $195.69    $188.61    $174.65 
- -------------------------------------------------------------------------------------------
</TABLE> 

  The graph above compares the cumulative total shareholder return on the 
Common Stock of the Corporation for the last five fiscal years with 
cumulative total return on the S&P 500 Index and the S&P Retail Composite 
Index over the same period. The graph assumes the investment of $100 in the 
Corporation's Common Stock, the S&P 500 Index and the S&P Retail Composite 
Index on January 31, 1990, and reinvestment of all dividends. 

Director Compensation 

  Directors who are not employees of the Corporation are paid an annual fee of 
$25,000, plus $1,000 for each directors' meeting or committee meeting they 
attend. Directors may defer receipt of their fees. If they do, their fees are 
credited with interest at a fluctuating rate. Directors may also direct the 
Corporation to forward their fees to their broker to purchase Common Stock of 
the Corporation for their account at then current prices. The Corporation 
pays the brokerage fees for such purchases. Non-employee directors also 
receive $10,000 of restricted stock of the Corporation each year. The Vice 
Chairman of the Executive Committee receives an additional $10,000 of 
restricted stock of the Corporation each year. Employee directors are not 
compensated separately for services as a director or committee member but 
receive their regular compensation as employees. Non-employee directors also 
receive merchandise discounts of varying amounts at the stores of each of the 
Corporation's operating companies that are the same as the discount employees 
of each operating company receive. 

  The Board has a policy requiring members to retire from the Board upon 
reaching age 68 or after serving 15 years as a non-employee director. Upon a 
substantial change in principal employment a director is required to offer 
his or her resignation. As part of this overall program, the Corporation has 
a policy of paying outside directors who resign as directors by reason of 
age, serving 15 years, physical disability or substantial change in principal 
employment an amount equal to the director's annual fee as a director at the 
time of resignation for a period that is the lesser of the director's years 
of service or 15 years. The present value of the amount is paid in a 

                                      19
<PAGE>
 
lump sum in the year following resignation, except that in the case of a 
Change in Control such amounts are payable immediately. In addition, if a 
non-employee director dies while in office or before receiving payment, the 
director's beneficiary will receive the payment. In the case of a director 
who dies while in office, the beneficiary will receive the payment the 
director would have received had the director resigned the day before his or 
her death. 

Certain Transactions 

  The Corporation and operating companies have transactions in the ordinary 
course of business with unaffiliated corporations of which certain of the 
non-employee directors are officers. The Corporation does not consider the 
amounts involved in such transactions material in relation to its business 
and believes that any such amounts are not material in relation to the 
business of such other unaffiliated corporations or the interests of the 
non-employee directors involved. 

                             PROPOSAL NUMBER TWO 

                           APPOINTMENT OF AUDITORS 

  Proxies solicited by the Board of Directors will, unless otherwise directed, 
be voted to approve the appointment by the Board of Directors of Ernst & 
Young LLP as independent auditors of the accounts of the Corporation and its 
subsidiaries for the fiscal year ending February 3, 1996. Ernst & Young LLP 
has been employed in this capacity by the Corporation since 1931. The 
Corporation has been advised by Ernst & Young LLP that they are independent 
certified public accountants with respect to the Corporation within the 
meaning of the Securities Exchange Act of 1934 and the rules and regulations 
promulgated under such act. 

  A representative from Ernst & Young LLP will be at the Annual Meeting and 
will have the opportunity to make a statement if such representative so 
desires and will be available to respond to questions during the meeting. 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE TO APPROVE THE APPOINTMENT OF ERNST & YOUNG LLP AS 
INDEPENDENT AUDITORS. 

                                      20
<PAGE>
 
                            PROPOSAL NUMBER THREE 

                APPROVAL OF AMENDED SHORT-TERM INCENTIVE PLAN 

  Background. Prior to fiscal 1995, the Corporation had three short-term 
incentive plans: Personal Score, PTOC and ROI. Those plans combined 
subjective (Personal Score) and objective performance (PTOC and ROI) measures 
to evaluate participant performance, and are described in the Report of the 
Compensation Committee. The Corporation has terminated the ROI Plan and has 
amended its Executive Incentive Plan so that it now has objective performance 
measures based upon PTOC (pre-tax operating contribution) and EVA(R) 
(Economic Value Added(R)). The Compensation Committee believes that the new 
EVA performance measure in combination with the PTOC performance measure will 
promote the Corporation's pay for performance philosophy.  

  The shareholders of the Corporation must approve the Executive Incentive Plan,
as amended, in order to exclude incentive compensation earned under that plan
from the deductibility limitation of Section 162(m). If the shareholders fail to
approve this plan, no bonuses will be awarded under it. Any incentive
compensation earned under the Personal Score Plan is subject to the Section
162(m) limitation on the deductibility of executive compensation in excess of
$1,000,000 as described in the Compensation Committee report.

  The Compensation Committee determines which executives participate in each of
the plans and the percentage of participation in each plan. With respect to
fiscal 1995, Mr. Ulrich will participate 50% based on the Personal Score Plan,
25% based on the PTOC Plan-Corporation and 25% based on the EVA Plan-
Corporation. Messrs. Watson, Sauser, Woodrow, and Steinhafel will participate 
33 1/3% based on the Personal Score Plan, 33 1/3% based on the PTOC Plan and 
33 1/3% based on the EVA Plan. Corporate executive officers will participate 
using the same percentage as Mr. Ulrich and operating company executive 
officers using the same percentage as Mr. Watson, Mr. Sauser, Mr. Woodrow and 
Mr. Steinhafel. The non-SMG executive officer will participate 100% in the 
Personal Score Plan. The financial performance of the operating companies' 
executive officers will be based on their respective operating company's PTOC 
and EVA performance and the financial performance of the other executive 
officers will be based on the weighted average roll-up of the PTOC and EVA 
performance of all operating companies.

  The basic features of the Executive Incentive Plan, as amended, are summarized
below. However, this summary narrative is qualified in its entirety by the
Executive Incentive Plan set forth in Exhibit A.

  EIP as Amended. The Executive Incentive Plan measures an operating company's 
and/or the Corporation's performance against annually pre-determined goals 
based upon PTOC and/or EVA to determine how and whether bonuses will be paid. 
The outside directors set annual PTOC and EVA goals in conjunction with 
establishing other financial performance goals for the operating companies 
and the Corporation. The Compensation Committee then uses the PTOC and EVA 
goals to establish the PTOC and EVA bonus ranges for use in conjunction with 
the Executive Incentive Plan and determines what level of bonuses will be 
paid if PTOC and EVA performance falls within the relevant bonus ranges. 

  Eligibility. Participation in the Executive Incentive Plan is limited to 
upper level executive employees of the Corporation and the operating 
companies. The Compensation Committee determines which Corporate employees 
are eligible or, in the case of employees of operating companies, the class 
of upper level executives that is eligible. Approximately 100 executive 
employees are eligible to participate in the Executive Incentive Plan. 

  Definition of PTOC. "PTOC" (pre-tax operating contribution) is FIFO 
(first-in, first-out) gross margin dollars less operating expenses and other 
expenses, plus other income. It excludes LIFO (last-in, first-out) provision, 
interest and corporate expense. 

  Definition of EVA. "EVA" (economic value added) is PTOC after taxes less a 
Capital Charge. A "Capital Charge" is the cost of capital invested in the 
business operation, adjusted for the maturity of the assets employed by such 
business operation. 

- --------------------
(R)Economic Value Added and EVA are registered trademarks. 

                                      21
<PAGE>
 
  Determination of Bonus Amounts. Bonuses may be determined and awarded on the 
basis of PTOC and/or EVA. The "PTOC Score" and/or "EVA Score" for the fiscal 
year are determined from performance schedules, approved by the Compensation 
Committee, that designate a score for each varying level of PTOC and EVA 
performance, respectively, achieved by an operating company and/or the 
Corporation. The Compensation Committee also adopts a "PTOC Bonus Matrix" and 
an "EVA Bonus Matrix" which assign varying bonus percentages based on the 
participant's job grade and PTOC Score and/or "EVA Score". Bonuses are then 
determined under a non-pooled or pooled calculation at the discretion of the 
Compensation Committee. 

  Non-Pooled Bonuses. The bonus amount for each participant is calculated by 
taking the participant's bonus percentage from the relevant Bonus Matrix, 
multiplying it by his or her Midpoint of Salary Range (the midpoint of the 
salary range of a participant's job grade level) and then multiplying that 
result by the participant's percentage of participation in the PTOC Plan. For 
example, if the participant is participating in the PTOC Plan at 25% and the 
EVA Plan at 50%, the PTOC result is multiplied by 1/4 and the EVA result is 
multiplied by 1/2. 

  Pooled Bonuses. The bonus amount for each participant is calculated in the 
same manner as for the non-pooled bonuses, however all related bonus amounts 
are added together to form a bonus pool. The bonus payable to each 
participant under the Executive Incentive Plan will be based on a ratio of 
his or her bonus to all bonuses earned under the Personal Score Plan. The 
percentage determined by that ratio will be multiplied by the bonus pool. 

  In order to receive a bonus under the Executive Incentive Plan a 
participant's score under the Personal Score Plan must equal or exceed a 
minimum score set by the Compensation Committee. 

  The maximum bonus payable under the Executive Incentive Plan is equal to 250% 
of the salary of the CEO or named executive officer, as the case may be, set 
forth in the previous year's Proxy Statement. If the CEO or named executive 
officer held a different office or was not employed in his or her position 
for the full year covered by that Proxy Statement, the maximum bonus is 250% 
of the highest salary reported in such year. Provided, however, in either 
case the aggregate of all bonuses paid to the CEO or named executive officer 
under any combination of the PTOC Plan, EVA Plan and Personal Score Plan may 
not exceed 250% of the relevant salary. The aggregate of all bonuses paid to 
any other executive not listed above under any combination of the Executive 
Incentive Plan and Personal Score Plan may not exceed 250% of his or her base 
salary. 

  Set forth below is a table that shows bonuses that would have been paid in 
fiscal 1994 if the Executive Incentive Plan and the 1995 Director Option Plan 
had been in effect in such year based on assumptions noted in the table. 
Amounts payable in fiscal 1995 cannot be determined because the result 
depends on year-end 1995 performance of the Corporation and/or operating 
companies. 

                                      22
<PAGE>
 
                              NEW PLAN BENEFITS 
     (BENEFITS PAYABLE ASSUMING THE PLANS WERE IN EFFECT IN FISCAL 1994) 

<TABLE> 
<CAPTION> 
                                                    EXECUTIVE INCENTIVE PLAN 
                                         ---------------------------------------------
                                                PTOC (1)                 EVA (2)           1995 DIRECTOR OPTION PLAN
                                         ----------------------    -------------------     ------------------------- 
                                           DOLLAR       NUMBER     DOLLAR      NUMBER      DOLLAR            NUMBER 
NAME AND POSITION                          VALUE $     OF UNITS    VALUE $    OF UNITS     VALUE $          OF UNITS
- -----------------                        ----------    --------    -------    --------     --------         --------
<S>                                      <C>           <C>         <C>        <C>          <C>              <C>
Robert J. Ulrich                         $  106,519       (3)         (2)        (3)         (5)                  (5)
 Chairman and Chief 
 Executive Officer; Chairman and Chief 
 Executive Officer of Target               

Stephen E. Watson                        $   33,643       (3)         (2)        (3)         (5)                  (5)
 President; Chairman and Chief 
 Executive Officer of the Department 
 Store Division                            

Kenneth B. Woodrow                       $  163,886       (3)         (2)        (3)         (5)                  (5)
 President of Target                       

Paul W. Sauser                                    0       (3)         (2)        (3)         (5)                  (5)
 President and Chief 
 Operating Officer of Mervyn's                      

Gregg W. Steinhafel                      $  108,760       (3)         (2)        (3)         (5)                  (5)
 Executive Vice President 
 Merchandising of Target                   

Kenneth A. Macke                                  0       (3)         (2)        (3)         (5)                  (5)
 Former Chairman and 
 Chief Executive Officer                            

Executive Group (14 persons)             $  728,988       (3)         (2)        (3)         (5)                  (5) 

Non-Executive Director Group                 (4)          (4)         (4)        (4)       $550,000          6,897(6) 
 (11 persons)                                     

Non-Executive Officer                    $1,586,891       (3)         (2)        (3)         (5)                  (5)
 Employee Group (86 persons)               
</TABLE> 
- -----------------------
(1) Actual awards since PTOC was in effect in fiscal 1994. 

(2) The dollar amount for fiscal 1995 cannot be determined until the year is 
    over. Since no EVA goals were set for fiscal 1994, no amount can be 
    calculated. The EVA goals for 1995 are much higher than would have been set 
    for 1994. If the EVA goals set for 1995 were in effect in fiscal 1994 no 
    bonus would have been paid. 

(3) Units are not applicable to the Plan. 

(4) Non-Executive Directors do not participate in the Plan. 

(5) Employees do not participate in the Plan. 

(6) Assumes options were issued at the Corporation's 1994 Annual Meeting. 

  The affirmative vote of a majority of the voting power of the shares present 
and entitled to vote is required for the Executive Incentive Plan, as 
amended, to be approved by shareholders. Abstentions are treated as present 
and entitled to vote and broker non-votes are treated as not present and not 
entitled to vote. 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE TO APPROVE THE EXECUTIVE INCENTIVE PLAN, AS AMENDED. 

                                      23

<PAGE>
 
                             PROPOSAL NUMBER FOUR 

                APPROVAL OF DIRECTOR STOCK OPTION PLAN OF 1995 

  The purpose of the Director Stock Option Plan of 1995 (the "1995 Director 
Plan") is to advance the interim performance and long-term growth of the 
Corporation by offering long-term incentives, in addition to current 
compensation and other benefits, to outside directors of the Corporation. 
Directors who are employees of the Corporation are not eligible to 
participate in the 1995 Director Plan. The basic features of the 1995 
Director Plan are summarized below, however, this summary narrative is 
qualified in its entirety by the Director Stock Option Plan of 1995 as set 
forth in Exhibit B. 

  Shares Subject to the Plan. The 1995 Director Plan provides that the total 
number of shares of the Corporation's common stock, par value $1.00 per 
share, available for issuance under all stock options awarded under the Plan 
(the "Stock Options") shall not exceed 100,000 shares. Shares of common stock 
covered by expired or terminated Stock Options may be used for subsequent 
awards under the 1995 Director Plan. There is no preemptive right in 
shareholders of the Corporation to subscribe to any additional issuance or 
reissuance of the Corporation's securities. 

  Automatic Grant of Stock Options. The 1995 Director Plan provides for the 
annual, automatic granting of a defined number of Stock Options to the 
non-employee directors of the Corporation. Each person who is a member of the 
Board of Directors as of the date of the Corporation's 1995 annual meeting, 
and then annually thereafter each person who is a member of the Board of 
Directors as of the second Wednesday in each succeeding month of April, will 
automatically receive a non-qualified option to purchase the number of shares 
of the Corporation's common stock determined by dividing $50,000 by the fair 
market value of such stock on the date of grant. 

  Term and Price. All options granted under the 1995 Director Plan expire no 
later than ten years and one day after the date of grant or on such earlier 
date as the Plan Committee shall determine in the event of a reorganization. 
The purchase price for the option stock is 100% of the fair market value of 
the stock on the day the option is granted. 

  Waiting Period and Exercise. Options granted under the 1995 Director Plan may 
be exercised, subject to their terms and conditions, in full or in part at 
any time at least one year from date of grant. 

  Payment. Under the 1995 Director Plan, stock purchased pursuant to a Stock 
Option must be paid for in full together with any applicable withholding 
taxes before stock may be issued. Payment may be made in cash, by the 
delivery of owned Corporation common stock or by a combination of cash and 
Corporation common stock. 

  Termination of Employment or Death. A Stock Option issued under the 1995 
Director Plan is generally exercisable only until the earlier of (i) five 
years after the date the participant ceases to be a director of the 
Corporation or (ii) ten years and one day after the date of grant of the 
Stock Option. In the event of the death of a participant, the Stock Option is 
exercisable by his or her heirs, provided that it must be exercised within 
five years after the date of death or the life of the Stock Option, whichever 
is less, but in no event less than one year after the date of death. 

  Antidilution and Reorganization Provisions. Under the 1995 Director Plan, the 
Plan Committee may, in its discretion, make appropriate adjustments in the 
number of shares and in the option price to give effect to adjustments made 
in the number of shares of common stock of the Corporation effected through a 
merger, consolidation, recapitalization, reclassification, combination, 
spin-off, common stock dividend, stock split or other relevant change. If the 
Corporation is reorganized, the 1995 Director Plan provides that the Plan 
Committee shall provide certain alternatives to holders of Stock Options. 

  Change in Control. Under the 1995 Director Plan, in the event of a change in 
control, all outstanding options granted under the Plan accelerate and are 
exercisable in full for a period of 210 days after the change in control; 
provided that no Stock Option can be exercised by a 

                                      24
<PAGE>
 
participant after the termination date of the option. Under the 1995 Director
Plan, a change in control includes a person or group becoming the beneficial
owner of 30% or more of the Voting Stock of the Corporation, certain changes of
a majority of the Board of Directors of the Corporation or approval by the
shareholders of the Corporation of certain agreements or plans of merger,
consolidation, stock exchange, disposition of substantially all assets,
liquidation or dissolution involving the Corporation.

  Withholding. Under the 1995 Director Plan all distributions are subject to 
any required withholding taxes and other withholdings. The Plan provides that 
the required withholdings may be satisfied by the Corporation withholding of 
cash payments for fractional shares, if any, in an amount equal to the 
required withholding. 

  Rights as a Shareholder and Assignability. A participant has no rights as a 
shareholder with respect to any shares covered by any Stock Options granted 
until the date of issuance of a stock certificate. During the lifetime of the 
participant, the Stock Option is exercisable only by the participant. A Stock 
Option is transferable only by will or by reason of the laws of descent and 
distribution. 

  Administration, Duration and Amendment. The Plan is administered by the Plan 
Committee appointed by the Board of Directors. The present Plan Committee is 
composed of members of the Board of Directors who are not officers or 
employees of the Corporation and are not persons who have been an officer or 
employee of the Corporation or a subsidiary or affiliate at any time within 
the last year. The current Plan Committee is composed of the following 
directors: Rand V. Araskog, Robert A. Burnett, Roger A. Enrico, Roger L. Hale 
and Betty Ruth Hollander. The Plan Committee has no discretion regarding the 
granting of stock options and it may not increase the number of shares 
subject to the Plan nor alter or amend any terms, conditions or eligibility 
requirements for options granted under the 1995 Director Plan. However, all 
questions arising under the Plan, any Stock Option granted under the Plan, or 
any rule, regulation or procedure adopted by the Plan Committee shall be 
conclusively determined by the Plan Committee. 

  Federal Tax Consequences. A participant will realize no income at the time a 
Stock Option is granted under the Plan, but generally at the time such Stock 
Option is exercised, the participant will realize ordinary income in an 
amount equal to the excess of the fair market value of the shares on the date 
of exercise over the option price. Upon a disposition of such shares, the 
difference between the amount received and the fair market value on the date 
of exercise will generally be treated as long-term or short-term capital gain 
or loss, depending on the holding period of the shares. The Corporation will 
generally be entitled to a deduction for federal income tax purposes at the 
same time and in the same amount as the participant is considered to have 
realized ordinary income in connection with the exercise of the option. 

  Proceeds of Plan. Proceeds received from the sale of stock issued pursuant to 
Stock Options granted under the 1995 Director Plan constitute general funds 
of the Corporation. 

  The affirmative vote of a majority of the voting power of the shares present 
and entitled to vote is required for the 1995 Director Stock Option Plan to 
be approved by shareholders. Abstentions are treated as present and entitled 
to vote and broker non-votes are treated as not present and not entitled to 
vote. 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE TO APPROVE THE 1995 DIRECTOR STOCK OPTION PLAN. 

                                      25
<PAGE>
 
                             SHAREHOLDER PROPOSAL 

  The Corporation has received a shareholder proposal for inclusion in this 
proxy statement. The proposal is set forth below, together with the 
proponent's statement in support of the proposal and the Corporation's 
reasons for its opposition to the proposal. The name and address of each 
proponent, and the number of shares of Common Stock held by each proponent 
will be furnished by the Corporation to any person, orally or in writing as 
requested, promptly upon receipt of an oral or written request. 

            SHAREHOLDERS' PROPOSAL CONCERNING EQUAL EMPLOYMENT AND 
                          AFFIRMATIVE ACTION REPORT 

                 [PROPOSAL 5 ON THE ACCOMPANYING PROXY CARD] 

SHAREHOLDERS' PROPOSAL AND STATEMENT 

  "Resolved: That the shareholders of Dayton Hudson Corporation ("Company") 
hereby request that the Board of Directors prepare a report on progress on 
equal employment and affirmative action at our Company, at reasonable cost 
and omitting confidential information. The report shall be available to 
shareholders and employees by September 1995 and shall include the following: 

    1. A description of the Company's progress in the areas of equal employment 
       opportunity and affirmative action. This description should summarize the
       data in the Company's EEO-1 report and be printed in its next Annual
       Report.

    2. A summary description of progress on the part of the Company in its 
       efforts to purchase goods and services from minority- and/or female-owned
       businesses.

    3. A description of any policies and programs favoring the purchase of 
       goods and services from minority- and/or female-owned businesses. 

    4. A description of any policies and programs oriented specifically toward 
       increasing the number of managers who are qualified females and/or 
       belong to a racial minority group. 

    5. A general description of how the Company publicizes its equal employment 
       opportunity and affirmative action policies and programs to merchandise 
       suppliers and service providers. 

  "This resolution received the support of 9.4% of votes cast last year. 

  "We believe this resolution will serve both our corporation and our society 
by promoting fair and non-discriminatory employment practices and equal 
employment opportunity. It is a prudent business practice for a retail 
company to reflect the values of the people and communities it serves. The 
vast majority of Company customers are either women or members of a racial 
minority group. We believe it is in the Company's and shareholders' interests 
for Dayton Hudson to delineate and publicize its commitment to matters that 
are of concern to its core customer groups. 

  "Recent studies indicate that sound equal employment practices are quickly 
becoming a necessity for major corporations such as Dayton Hudson. By the 
beginning of the next century, the overwhelming majority of new entrants into 
our nation's workforce will be women and/or members of a racial minority. We 
believe implementation of this resolution will give employees confidence in 
our Company's commitment to their advancement and will attract new employees 
from these groups. An ongoing review of purchases from minority- and 
female-owned businesses will help our Company take full advantage of these 
traditionally underutilized resources. In addition, Dayton Hudson will 
benefit from publicizing its standards by becoming an example to companies 
with whom it does business. This leadership should enhance our Company's 
image and bottom line. 

  "We believe that challenges associated with race and sex discrimination are 
confronted in the public and private sectors continually, including at our 
Company. No corporation can afford to ignore these challenges. 

                                      26
<PAGE>
 
  "By supporting this resolution, shareholders can send a strong message to 
Dayton Hudson that it must address these issues in an open and forthright 
manner. By responding to this request, the Company will be able to project 
values attractive to employees, customers and shareholders alike." 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE AGAINST THIS RESOLUTION. 
                     -------

CORPORATION'S STATEMENT OF OPPOSITION 

  The Corporation believes that its employees should reflect the diversity of 
the customers and communities it serves. To be competitive the Corporation 
must attract and retain a diverse work force. The Corporation is fully 
committed to complying with applicable equal employment opportunity laws. The 
Corporation provides detailed statistical information on equal employment 
opportunity to the federal government as required by law. In addition, the 
various companies of the Corporation are all equal opportunity employers and 
communicate to their employees information regarding equal employment 
opportunity and each company's commitment to equal employment opportunity. 
The Corporation also supports economic development through the use of 
minority and women-owned contractors and service providers. The Corporation 
encourages and supports the efforts of all of its employees, suppliers and 
vendors to adhere to these principles of corporate responsibility. As a 
result, the Corporation has been recognized nationally for its efforts to 
promote the diversity of its employees and the communities where they live 
and work. 

  The Corporation believes that the reports and publicity requested by this 
proposal would not enhance its commitment to equal employment opportunity and 
creating a diverse workforce. The Corporation's commitment to such programs 
is part of its ordinary business operations and, consequently, is part of the 
job responsibilities of each executive. Both management and the Board of 
Directors are entrusted with the obligation and opportunity to make such 
programs successful. Providing reports and publicizing certain programs would 
require time and expense without further enhancing these efforts. 

  The affirmative vote of a majority of the shares present and entitled to vote 
is required for adoption of the resolution. Abstentions are treated as 
present and entitled to vote and broker non-votes are treated as not present 
and not entitled to vote. 

  THE BOARD OF DIRECTORS OF THE CORPORATION RECOMMENDS THAT THE SHAREHOLDERS OF 
THE CORPORATION VOTE AGAINST THIS RESOLUTION. 
                     -------

                     OUTSTANDING SHARES AND VOTING RIGHTS 

  Only holders of Common Stock and Series B ESOP Convertible Preferred Stock of 
record at the close of business on March 31, 1995 will be entitled to vote at 
the meeting and any adjournment thereof. At the close of business on such 
record date, the Corporation had outstanding 71,719,871 shares of Common 
Stock and 414,382 shares of Series B ESOP Convertible Preferred Stock. Each 
share of Common Stock has one vote and each share of Series B ESOP 
Convertible Preferred Stock has ten votes. Common Stock and Series B ESOP 
Convertible Preferred Stock vote as a single class, except as required by 
law. 

                                      27
<PAGE>
 
  Set forth below is information regarding equity securities of the Corporation 
or any of its parents or subsidiaries owned beneficially (as defined by the 
SEC for proxy purposes) by all directors and nominees, each of the named 
executive officers, and all directors and executive officers of the 
Corporation as a group on April 1, 1995: 

<TABLE> 
<CAPTION>                                             AMOUNT AND NATURE
       NAME OF INDIVIDUAL                          OF BENEFICIAL OWNERSHIP         PERCENT 
          OR NUMBER OF           TITLE OF   ------------------------------------     OF 
        PERSONS IN GROUP          CLASS     OWNED (2)(3)   OPTIONS (5)    TOTAL     CLASS  
       ------------------        --------   ------------   -----------   -------   -------
<S>                              <C>        <C>            <C>           <C>       <C>
Rand V. Araskog                   Common       15,820                     15,820      *
Robert A. Burnett                 Common        5,706                      5,706      *
Livio D. DeSimone                 Common        1,711(4)                   1,711      *
Roger A. Enrico                   Common        4,548                      4,548      *
William W. George                 Common        1,540                      1,540      *
Roger L. Hale                     Common        1,274                      1,274      *
Betty Ruth Hollander              Common        5,610                      5,610      *
Michele J. Hooper                 Common          815                        815      *
Mary Patterson McPherson          Common        1,010                      1,010      *
Solomon D. Trujillo               Common          336                        336      *
Robert J. Ulrich (1)              Common       50,956         64,477     115,433(6)   *
John R. Walter                    Common          699                        699      *
Stephen E. Watson (1)             Common       23,390        114,061     137,451(6)   *
Kenneth B. Woodrow (1)            Common        2,111         22,567      24,678(6)   *
Paul W. Sauser (1)                Common          988          7,964       8,952(6)   *
Gregg W. Steinhafel(1)            Common        2,920         11,622      14,542(6)   *
Kenneth A. Macke                  Common       54,238(4)     220,981     275,219      *
All directors and executive
 officers of the Corporation as
 a group (25 persons)             Common      212,061        499,392     711,453(6)   *
</TABLE> 
- ----------------------
*Less than 1% 

(1) Executive officer. 

(2) The persons listed have sole voting and investment power with respect to 
    the shares listed except as follows: Sole voting and investment power: Mr.
    Araskog, 610 shares; Mr. DeSimone, 610 shares; Mr. Macke, 34,056 shares; and
    Mr. Watson, 22,158 shares. The persons listed have shared voting and
    investment power: Mr. Araskog, 15,210 shares; Mr. DeSimone, 501 shares; Mr.
    Macke, 11,900 shares; and Mr. Watson, 1,232 shares. Restricted Stock owned
    by directors is listed as sole voting and investment power.

(3) Includes shares of Common Stock held in the Corporation's Supplemental 
    Retirement, Savings, and Employee Stock Ownership Plan as of January 28, 
    1995. 

(4) Includes shares of Common Stock owned as of April 1, 1994 by certain 
    family members as follows: Mr. DeSimone, 600 shares and Mr. Macke, 8,282 
    shares as to which shares each named individual disclaims beneficial 
    ownership. 

(5) Shares that the named individuals may acquire on or before June 1, 1995 
    pursuant to options held by them under the Corporation's 1981 Option Plan. 

(6) As of January 29, 1994, Mr. Ulrich owned 46 shares of Series B ESOP 
    Convertible Preferred Stock ("Preferred Stock"), Mr. Watson owned 46 shares
    of Preferred Stock, Mr. Woodrow owned 47 shares of Preferred Stock, Mr.
    Sauser owned 48 shares of Preferred Stock, Mr. Steinhafel owned 47 shares of
    Preferred Stock and all directors and executive officers of the Corporation
    owned 545 shares of Preferred Stock. Ownership of such Preferred Stock is
    not reflected in the table above.

                                      28

<PAGE>
 
  No person or entity is known to the Corporation to be the beneficial owner of 
more than 5 percent of any class of the Corporation's voting securities. 

COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934 

  Section 16(a) of the Exchange Act requires the Corporation's directors and 
executive officers to file with the Securities and Exchange Commission and 
the New York Stock Exchange reports of ownership and changes in ownership of 
the Corporation's Common Stock, and the Corporation is required to identify 
any of those persons who fail to file such reports on a timely basis. Raj 
Joneja, Executive Vice President of Mervyn's, did not include 2,041 shares 
owned indirectly by his spouse on his initial statement of beneficial 
ownership filed October 1994. Roger A. Enrico did not timely report the 
purchase of 1,000 shares made during November, 1994. Kenneth A. Macke did not 
timely report the sale of 1,700 shares by a family member during November 
1994. James T. Hale, Senior Vice President of the Corporation, did not timely 
report the gift to family members of 635 shares in December 1994. 

                            ADDITIONAL INFORMATION 

POLICY ON CONFIDENTIAL VOTING 

  It is the policy of the Corporation that all shareholder meeting proxies, 
ballots and voting tabulations of a shareholder are to be confidential, if 
the shareholder has requested confidentiality on the proxy card or ballot. 

  If the shareholder so requests, no such document will be available for 
examination nor will the particular vote of such shareholder be disclosed 
prior to the tabulation of the final vote at the annual shareholder meeting 
except (i) to meet applicable legal requirements; or (ii) to allow the 
independent election inspectors to count and certify the results of the 
shareholder vote; or (iii) where there is a proxy solicitation in opposition 
to the Board of Directors, based upon an opposition proxy statement filed 
with the Securities and Exchange Commission. The independent election 
inspectors may at any time inform the Corporation whether or not a 
shareholder has voted. 

EQUAL EMPLOYMENT OPPORTUNITY 

  The Corporation believes that its employees should reflect the diversity of 
the customers and communities it serves. To be competitive the Corporation 
must attract and retain a diverse work force. The Corporation is fully 
committed to complying with applicable equal employment opportunity laws. The 
Corporation also supports economic development through the use of minority 
and women-owned contractors and service providers. 

  The Corporation provides detailed statistical information on equal employment 
opportunity to the federal government as required by law. In addition, the 
various companies of the Corporation are equal opportunity employers and 
communicate to their employees information regarding equal employment 
opportunity. 

  The Corporation encourages and supports the efforts of all of its employees, 
suppliers and vendors to adhere to these principles of corporate 
responsibility. 

GENERAL 

  As of the date of this proxy statement, management knows of no matters that 
will be presented for determination at the meeting other than those referred 
to herein. If any other matters properly come before the meeting calling for 
a vote of shareholders, it is intended that proxies in the enclosed form will 
be voted in accordance with the judgment of the individual voting the 
proxies. 

  Expenses in connection with the solicitation of proxies will be paid by the 
Corporation. Proxies are being solicited principally by mail and by telephone.
Georgeson & Company, Inc. has been

                                      29
<PAGE>
 
retained by the Corporation to act as a proxy solicitor for a fee estimated not
to exceed $20,000 plus reimbursement of out-of-pocket expenses. In addition,
directors, officers and regular employees of the Corporation may solicit proxies
personally, by telephone, by fax or by special letter. The Corporation may
reimburse brokerage firms and others for their expenses in forwarding proxy
materials to the beneficial owners of shares of the Corporation.

  The Annual Report of the Corporation for the fiscal year ended January 28, 
1995, including financial statements, is enclosed. 

SHAREHOLDER PROPOSALS 

  Any shareholder proposals for the Corporation's 1996 Annual Meeting must be 
received by the Corporation by December 20, 1995 in order to be included in 
the proxy statement. Under the Corporation's By-laws, as amended, if a 
shareholder plans to propose an item of business to be considered at any 
annual or special meeting of shareholders, that shareholder is required to 
give notice of such proposal to the Secretary of the Corporation at least 60 
days prior to the meeting and to comply with certain other requirements. The 
proposals also must comply with all applicable statutes and regulations. 


                                      By Order of the Board of Directors 


                                      JAMES T. HALE 
                                      Secretary 

Minneapolis, Minnesota 
April 19, 1995 

                                      30

<PAGE>
 
                                  EXHIBIT A 
                          DAYTON HUDSON CORPORATION 
                           EXECUTIVE INCENTIVE PLAN 
                                 (PTOC & EVA) 

                                  ARTICLE I 

Sec. 1.1 Name. The name of the short term incentive plan set forth herein is 
         "Dayton Hudson Corporation Executive Incentive Plan (PTOC & EVA)". It
         is sometimes hereinafter referred to as the "Plan". "Company" refers to
         Dayton Hudson Corporation and its subsidiaries. Division refers to an
         operating company, test strategy, staff group or other subdivision of
         the Company.

Sec. 1.2 Compensation Policy and Plan Intent. The Plan has been designed to 
         provide financial incentives ("incentive bonuses") to designated upper
         level executive employees, who through their efforts directly and
         significantly impact the achievement of Company goals and objectives.
         Such incentive bonuses are intended to reflect both the executive's
         personal achievements therein, as well as the Division's or Company's
         achievement of such goals and objectives.

Sec. 1.3 Eligibility. Participation in this Plan is restricted to those upper 
         level executive employees who, through their position and performance,
         have a decided impact upon the performance of the Company and/or a
         Division, and therefore upon the operating results of the Company. The
         Compensation Committee shall determine which individuals or groups of
         individuals by title or position or rank shall participate in the Plan.

         Divisions which participate in the Plan shall at times hereinafter be
         referred to as "Participating Divisions". Executives participating in
         the Plan are referred to as "participants" at times herein. 

         Those Divisions which do not participate in this Plan shall at times
         hereinafter be referred to as "Non-Participating Divisions".

Sec. 1.4 Transfer and Termination. A participant who transfers to another 
         Division of the Company, or who terminates employment for the purpose
         of early or normal retirement from the Company, or who dies or becomes
         disabled shall be eligible for incentive compensation at Plan Year end
         if they were an actual participant in the plan at the commencement of
         such Plan Year. The incentive bonus, when determined, pursuant to the
         provisions hereof shall be prorated to reflect that portion of the Plan
         Year (including all if such is the case) during which the participant
         was enrolled and participating in the Plan as a participant.
         Participants in this category will be treated in accordance with the
         following guidelines:

         a. Transfers Between Participating Divisions. In the event of a 
            transfer between then Participating Divisions, a pro rata share of
            the incentive bonus shall be contributed by each Participating
            Division if the participant has been designated as such in each
            Participating Division from the commencement of the Plan Year, or in
            the case of the successor Participating Division, from his/her
            commencement of employment to Plan Year end.

         b. Transfers Between Participating Division and Non-Participating 
            Division and Retirement, Death or Disability of Participating
            Executive. In the event a participant transfers from a Participating
            Division to a Non-Participating Division, a pro rata incentive bonus
            calculated on the basis of the number of months (a major portion of
            a month to be considered a whole month) during the Plan Year the
            executive was a Participant in the Plan, over 12, will be awarded in
            the due course of the Plan's administration. The same formula shall
            be utilized for executives who transfer from 

                                      A-1
<PAGE>
 
            a Non-Participating Division to a Participating Division. The same
            method of calculating an incentive bonus shall also be utilized in
            calculating incentive bonuses for participants who die, become
            disabled or who retire from the Company during the year. Any such
            incentive bonuses would be paid only in the normal course of
            administration of the Plan.

         c. New Executive Employees. Upon recommendation of the Chief 
            Administrative Officer or the Chief Executive Officer of a Division,
            whichever is applicable, and following approval thereof by the
            Chairman of the Company, a new executive employee who will have been
            employed by a Participating Division prior to the end of a Plan Year
            may be designated as a participant in the Plan, subject to the
            conditions of the Plan.

         d. Termination Other Than Retirement, Death or Disability. A 
            participant who terminates his/her employment during the Plan Year
            for any reason other than retirement, death or disability, shall not
            be eligible for and shall not receive an incentive bonus for the
            subject Plan Year. A participant who terminates following the
            completion of the subject Plan Year, but prior to the payout of such
            incentive bonus shall receive the incentive bonus under procedures
            which would, only for such purpose, treat them as still employed at
            the time of the Plan payout.

         e. Promotion or Job Change. A participant who has a promotion and/or 
            a job change during a Plan Year will have his/her incentive bonus
            calculated using each grade level separately. The score and grade
            level shall determine the bonus percentage and that percentage shall
            be applied to the Midpoint of Salary Range while in the grade level.
            The total incentive bonus will be the sum of the bonuses for each
            grade level.

         f. Market Pricing Adjustment. A participant whose grade level is 
            adjusted during the Plan Year due to a "market pricing adjustment"
            will have his/her bonuses calculated for the entire period using the
            adjusted grade. If a, b and/or e are applicable, those sections
            shall also apply and this section f shall be applicable only for the
            period that the "market pricing adjustment" relates to.

Sec. 1.5 Process For Determination of Incentive Bonuses 

         a. Defined Incentive Bonus Terms 

            "Bonus Matrix" 
             
                The "Bonus Matrix" refers to either of two separate tables
                setting forth figures which indicate with varying job grade
                level classifications, the percentage of incentive bonus
                attributable to each PTOC Score or EVA Score in relationship to
                the participant's Midpoint of Salary Range. The "Bonus Matrix"
                may be changed from time to time at the election of the
                Compensation Committee but any change in the Bonus Matrix shall
                have prospective application only.

            "Capital Charge" 

                "Capital Charge" is the cost of capital invested in the business
                operation, adjusted for the maturity of the assets employed by
                such business operation.

            "EVA" 

                "EVA" (economic value added) is PTOC after taxes less a Capital
                Charge.

            "EVA Score" 

                The "EVA Score" is determined from a schedule that is approved
                by the Compensation Committee that gives a score for the level
                of EVA achieved by the Division and/or Company. The schedule may
                be modified annually.

            "Midpoint of Salary Range" 

                The "Midpoint of Salary Range" of a participant during the
                related incentive bonus Fiscal Year is the midpoint for his/her
                job grade as set forth in the salary range by job grade that is
                applicable.

                                      A-2
<PAGE>
 
            "PTOC" 

                "PTOC" (pretax operating contribution) is FIFO gross margin
                dollars less operating expenses and other expenses plus other
                income. It excludes LIFO provision, interest and corporate
                expense.

            "PTOC Score" 

                The "PTOC Score" is determined from a schedule that is approved
                by the Compensation Committee that gives a score for the level
                of PTOC achieved by the Division and/or Company. The schedule
                may be modified annually.

         b. Determination of Bonus Based Upon PTOC 

            (1) Compensation Policy and Intent of PTOC Bonuses 

                Incentive bonuses under the PTOC portion of the Plan are based
                on the Division and/or Company PTOC for the Fiscal Year.

            (2) Non-Pooled 

                Incentive bonuses for each participant will be calculated by
                taking the participant's bonus percentage from the PTOC Bonus
                Matrix, using his/her salary grade, and multiplying it by
                his/her Midpoint of Salary Range.

            (3) Pooled 

                A bonus pool is calculated by multiplying the percentage from
                the Bonus Matrix using the PTOC Score for each participant by
                the participant's Midpoint of Salary Range.

                The incentive bonus for each participant will be based on a
                ratio of his/her bonus to all bonuses paid under the Executive
                Incentive Plan (Personal Score). The percentage determined by
                that ratio will be multiplied by the bonus pool.

            (4) Minimum Score 

                No bonus will be payable to a participant under this Plan unless
                his/her personal score under the Executive Incentive Plan
                (Personal Score) is equal to or higher than a minimum set by the
                Division or the Compensation Committee.

            (5) Selection of Pooled or Non-Pooled 

                The Compensation Committee will determine whether a Division
                and/or Company is to be pooled or non-pooled.

         c. Determination of Bonus Based Upon EVA 

            (1) Compensation Policy and Intent of EVA Bonuses 

                Incentive bonuses under the EVA portion of the Plan are based on
                the Division and/or Company EVA for the Fiscal Year.

            (2) Non-Pooled 

                A bonus pool is calculated by multiplying the percentage from
                the Bonus Matrix using the EVA Score for each participant by the
                participant's Midpoint of Salary Range.

            (3) Pooled 

                A bonus pool is calculated by multiplying the percentage from
                the Bonus Matrix using the EVA Score for each participant by the
                participant's Midpoint of Salary Range.

                The incentive bonus for each participant will be based on a
                ratio of his/her bonus to all bonuses paid under the Executive
                Incentive Plan (Personal Score). The percentage determined by
                that ratio will be multiplied by the bonus pool.

                                      A-3
<PAGE>
 
            (4) Minimum Score 

                No bonus will be payable to a participant under this Plan unless
                his/her personal score under the Executive Incentive Plan
                (Personal Score) is equal to or higher than a minimum set by the
                Division or the Compensation Committee.

            (5) Selection of Pooled or Non-Pooled 

                The Compensation Committee will determine whether a Division
                and/or Company is to be pooled or non-pooled.

         d. Maximum Bonus 

            The maximum bonus payable under the Plan is equal to 250% of the
            salary of the Chief Executive Officer (the "CEO") or named executive
            officer, as the case may be, set forth in the previous year's Proxy
            Statement. If the CEO or named executive officer held a different
            office or was not employed in his/her position for the full year
            covered by that Proxy Statement, the maximum bonus is 250% of the
            highest salary rate reported in such year. Provided, however, in
            either case the aggregate of all bonuses paid to the CEO or named
            executive officer under any combination of this Plan and the
            Personal Score Plan may not exceed 250% of the relevant salary. The
            aggregate of all bonuses paid to any other executive not listed
            above under any combination of this Plan and the Personal Score Plan
            may not exceed 250% of his/her base salary.

                                  ARTICLE II 

Sec. 2.1 Payment of Bonus. Normally the total incentive bonus for a Fiscal 
         Year will be paid in cash as soon as administratively feasible after
         the amount of the incentive bonus has been computed. 

         However, any participant who is a participant in a deferred
         compensation plan or arrangement of the Company, may have his/her
         incentive bonus deferred pursuant to that plan or arrangement.

                                 ARTICLE III 

Sec. 3.1 Beneficiary. Any incentive bonus payments which become distributable 
         after the death of a participant shall be distributed as they become
         due to such person or persons, or other legal entity as the participant
         may have designated in writing delivered to his/her Participating
         Division's personnel office on an approved form. The participant may,
         from time to time, revoke or change any such designation by writing
         delivered to such Participating Division's personnel office on an
         approved form. If there is no unrevoked designation on file with such
         corporate personnel office at the participant's death, or if the person
         or persons designated therein shall have all predeceased the
         participant, such distributions shall be made to the participant's
         spouse, or in the absence of a spouse, children and if the participant
         has no spouse or children, to the participant's estate. If a
         participant has deferred his/her incentive bonus pursuant to a plan or
         arrangement, the plan or arrangement shall govern the beneficiary
         designation.

                                  ARTICLE IV 

Sec. 4.1 Administration and Interpretation of Plan. This Plan shall be 
         interpreted by the Compensation Committee of the Company and its
         interpretations shall be final and binding on participants,
         Participating Divisions, and all other parties in interest.

         The Plan shall be administered by the Compensation Committee selected
         by the Board of Directors. The Plan Committee reserves the right, from
         time to time, to prescribe rules and regulations, not inconsistent with
         the provisions of the Plan, and to modify or revoke such rules and
         regulations at such time and in such manner as it may deem proper. A
         copy of this Plan and all such rules and regulations will be supplied
         to each 

                                      A-4
<PAGE>
 
         person participating in the Plan and a copy of the then current Plan
         shall be maintained in the Company's personnel office and at the
         personnel office of each Participating Division and shall be available,
         upon request, for review by any participant or his duly authorized
         agent. All persons in the Plan shall be bound by the terms of the Plan
         and of all rules and regulations pursuant thereto, all as now in effect
         or hereafter amended, promulgated or passed which shall likewise be
         maintained at the Company and each Participating Division personnel
         office.

                                  ARTICLE V 

Sec. 5.1 Rights of Participants and Beneficiaries. The Plan is not an 
         employment agreement and does not assure or evidence to any degree the
         continued employment or the claim to continued employment of any
         participant for any time or period or job.

         No participant or beneficiary shall, by virtue of this Plan, have any
         interest in any specific asset or assets of the Company or any
         Participating Division. A participant or beneficiary has only an
         unsecured contract right to receive cash payments in accordance with
         and at the times specified by the Plan.

         No participant shall have the right or ability to assign, pledge, or
         otherwise dispose of any part of an incentive bonus hereunder (except
         as provided in Section 3.1 hereof).

                                  ARTICLE VI 

Sec. 6.1 Overview. It is specifically understood that the Chairman of the 
         Board and Chief Executive Officer of the Company shall at all times
         retain the authority to veto or rescind any appointment or designation
         of an individual as a participant (except an Executive Officer) under
         this Plan but it is the intent of the Plan that such authority shall be
         exercised with restraint and only for circumstances deemed by said
         officer to be of importance for preserving the integrity of the Plan's
         policy and/or its performance.

                                 ARTICLE VII 

Sec. 7.1 Termination of Plan. This Plan may be amended or terminated at any 
         time by the Board of Directors of the Company. Such amendment or
         termination, will not, without the participant's written consent,
         affect his/her incentive bonus or bonuses previously earned.

                                 ARTICLE VIII 

Sec. 8.1 Miscellaneous Definitions. 

         a. "Compensation Committee": shall mean that committee of the Board of 
            Directors of the Company designated as such on January 12, 1994 or
            as it is thereafter designated during the term hereof and if during
            the term hereof no such named committee shall be designated by the
            Board of Directors it shall mean the Committee of the Board most
            nearly performing the duties of the Compensation Committee as
            defined at the time of its elimination as a Board Committee.

         b. "Plan Year": Plan Year shall be the applicable financial "Fiscal 
            Year" of the Company. 

         c. "Retire or Retirement": Retire or Retirement means a termination of 
            employment pursuant to an arrangement contained in any formal
            private retirement plan or written agreement then in effect by the
            Company or any participating Division relative to the subject
            participant.

         d. "Chairman": Chairman shall at all times refer to the incumbent 
            Chairman of the Board of Directors of the Dayton Hudson 
            Corporation. 

                                      A-5
<PAGE>
 
                                  ARTICLE IX 

Sec. 9.1 Miscellaneous Provisions 

         a. Headings. Headings at the beginning of sections hereof are for 
            convenience of reference, shall not be considered a part of the text
            of the Plan, and shall not influence its construction.

         b. Capitalized Definitions. Capitalized terms used in the Plan shall 
            have their meaning as defined in the Plan unless the context clearly
            indicates to the contrary.

         c. Gender. Any references to gender also include the opposite gender. 

         d. Use of Compounds of Word "Here". Use of the words "hereof", 
            "herein", "hereunder", or similar compounds of the word "here" shall
            mean and refer to the entire Plan unless the context clearly
            indicates to the contrary.

         e. Construed as a Whole. The provisions of the Plan shall be construed 
            as a whole in such manner as to carry out the provisions thereof and
            shall not be construed separately without relation to the context.

         f. Shareholder Approval. No bonuses, awards or other compensation will 
            be granted or paid pursuant to this Plan unless and until this Plan
            is approved by the affirmative vote of a majority of the voting
            power of the shares present and entitled to vote at a meeting of the
            Company's shareholders.

                                      A-6
<PAGE>
 
                                  EXHIBIT B 

                          DAYTON HUDSON CORPORATION 
                      DIRECTOR STOCK OPTION PLAN OF 1995 

                                  ARTICLE I 
                          ESTABLISHMENT OF THE PLAN 

1.1  The name of this plan shall be "The Dayton Hudson Corporation Director 
     Stock Option Plan of 1995" (hereinafter called the "Plan"). 

1.2  The purpose of the Plan is to advance the interim performance and 
     long-term growth of the Company by offering long-term incentives, in
     addition to current compensation and other benefits, to outside directors
     of the Company.

                                  ARTICLE II 
                                 DEFINITIONS 

2.1  Award. An "Award" is used at times in the Plan to refer to the act of 
     granting a Stock Option under the Plan. 

2.2  Board. "Board" is the Board of Directors of the Company. 

2.3  Code. "Code" is the Internal Revenue Code of 1986, as amended, as now in 
     force or as hereafter amended. 

2.4  Company. "Company" is Dayton Hudson Corporation, a Minnesota 
     corporation, and any successor thereof. 

2.5  Date of Grant. "Date of Grant" in 1995 shall be the date of the 
     Company's Annual Shareholder's meeting. Each year thereafter, Date of 
     Grant shall be the second Wednesday in the month of April. 

2.6  Fair Market Value. "Fair Market Value" of a share of Company common 
     stock on any date is 100% of the mean between the high and low prices for
     such stock as reported for such stock on the New York Stock Exchange
     Composite Transactions Listing ("Composite Listing") on such date, or in
     the absence of such report 100% of the mean between the high and low prices
     of such stock on the New York Stock Exchange on such date or, if no sale
     has been recorded on the Composite Listing or made on such Exchange on such
     date, then on the last preceding date on which any such sale shall have
     been made in the order of primacy above indicated.

2.7  Participant. A "Participant" is a member of the Board who is not an 
     employee of Company or any of its Subsidiaries. 

2.8  Plan Committee. The "Plan Committee" is the Committee referenced in 
     Article VI hereof. 

2.9  Plan Year. The "Plan Year" shall be a fiscal year of the Company falling 
     within the term of this Plan except for the first year of the Plan, for
     which the Plan Year shall commence as of the effective date of the Plan and
     terminate as of February 3, 1996.

2.10 Relevant Change Adjustments. Appropriate adjustments in the number of 
     shares and in the Stock Option price per share designated in Section 2.11
     of this Article II, may be made by the Plan Committee, in its discretion
     except as provided in Section 7.6 hereof, to give effect to adjustments
     made in the number of shares of Company common stock through a merger,
     consolidation, recapitalization, reclassification, combination, spin-off,
     common stock dividend, stock split, or other relevant change.

2.11 Stock Option. A "Stock Option" is a right accruing in a Participant to 
     purchase from the Company one share of the Company's $1.00 par value common
     stock at the Fair Market Value of such share of common stock on the Date of
     Grant of the Stock Option, and 

                                      B-1
<PAGE>
 
     containing the terms and conditions set forth or allowed under Article VI
     hereof. Such Stock Option shall be a Non-Qualified Stock Options that are
     not intended to qualify under Section 422 of the Code.

2.12 Subsidiary Corporation. For purposes of this Plan, the term "Subsidiary" 
     or "Subsidiary Corporation" means any corporation (other than the Company)
     in an unbroken chain of corporations beginning with the Company, in which
     each of the corporations other than the last corporation in the unbroken
     chain owns stock possessing fifty percent or more of the total combined
     voting power of all classes of stock in one of the other corporations in
     such chain as determined at the point in time when reference is made to
     such "Subsidiary" or "Subsidiary Corporation" in this Plan.

2.13 Change in Control. A "Change in Control" shall be deemed to have 
     occurred if: 

         (a) a majority of the directors of the Company shall be persons other 
             than persons 

             (i)  for whose election proxies shall have been solicited by the 
                  Board or 

             (ii) who are then serving as directors appointed by the Board to 
                  fill vacancies on the Board caused by death or resignation 
                  (but not by removal) or to fill newly-created directorships, 

         (b) 30% or more of the outstanding Voting Stock (as defined in Article 
             IV of the Restated Articles of Incorporation, as amended, of the
             Company) of the Company is acquired or beneficially owned (as
             defined in Article IV of the Restated Articles of Incorporation, as
             amended, of the Company) by any person (as defined in Article IV of
             the Restated Articles of Incorporation, as amended, of the
             Company), or

         (c) the shareholders of the Company approve a definitive agreement or 
             plan to 

             (i) merge or consolidate the Company with or into another 
                 corporation (other than (1) a merger or consolidation with a
                 Subsidiary of the Company or (2) a merger in which the Company
                 is the surviving corporation and either (A) no outstanding
                 Voting Stock of the Company (other than fractional shares) held
                 by shareholders immediately prior to the merger is converted
                 into cash (except cash upon the exercise by holders of Voting
                 Stock of the Company of statutory dissenters' rights),
                 securities, or other property or (B) all holders of outstanding
                 Voting Stock of the Company (other than fractional shares)
                 immediately prior to the merger (except those that exercise
                 statutory dissenters' rights) have substantially the same
                 proportionate ownership of the Voting Stock of the Company or
                 its parent corporation immediately after the merger),

            (ii) exchange, pursuant to a statutory exchange of shares of Voting 
                 Stock of the Company held by shareholders of the Company
                 immediately prior to the exchange, shares of one or more
                 classes or series of Voting Stock of the Company for shares of
                 another corporation or other securities, cash or other
                 property,

           (iii) sell or otherwise dispose of all or substantially all of the 
                 assets of the Company (in one transaction or a series of 
                 transactions) or 

            (iv) liquidate or dissolve the Company. 

                                 ARTICLE III 
                          GRANTING OF STOCK OPTIONS 

3.1 Automatic Grant of Stock Options. Each year on the Date of Grant each 
    Participant shall, without any Plan Committee action, automatically be 
    granted Stock Options, the number of which will be determined by dividing 
    $50,000 by the Fair Market Value on the Date of Grant. 

                                      B-2
<PAGE>
 
3.2 Notification to Participants and Delivery of Documents. As soon as 
    practicable after the Award, the Participant shall receive a Stock Option
    exercisable for purchase of one share of the Company's $1.00 par value
    common stock for each Stock Option granted to the Participant pursuant to
    this Plan or indicating the aggregate of such grant, which Stock Option
    shall be in conformity with the provisions of Article IV hereof.

                                  ARTICLE IV 
                                STOCK OPTIONS 

4.1 Stock Option. The Stock Option shall be evidenced by Stock Option 
    agreements in such form and not inconsistent with the Plan as the Plan 
    Committee shall in its sole discretion approve from time to time, which 
    agreements shall specify the number of shares to which they pertain and the 
    purchase price of such shares and shall, but without limitation, contain in 
    substance the following terms and conditions: 

        (a) Option Period. Each Stock Option granted shall expire and all 
            rights to purchase shares thereunder shall cease ten years and one
            day after the Date of Grant of the Stock Option or on such date
            prior thereto as may be fixed by the Plan Committee, or on such date
            prior thereto as is provided by this Plan in the event of
            reorganization pursuant to Section 7.6(b) hereof. No Stock Option
            shall permit the purchase of any shares thereunder during the first
            year after the Date of Grant of such Stock Option, except as
            provided in Section 4.2 hereof.

        (b) Transferability and Termination of Options. During the lifetime of 
            an individual to whom a Stock Option is granted, the Stock Option
            may be exercised only by such individual and shall terminate at the
            earlier of i) five years after the date the Participant ceased to be
            a director of Company or, ii) ten years and one day after the Date
            of Grant of the Stock Option. Rights of a Participant may, upon the
            death of a Participant, be exercised or perfected by his/her duly
            designated beneficiary or otherwise by his/her applicable legal
            representatives, heirs or legatees to the extent vested in and
            unexercised or perfected by the Participant at the date of his/her
            death. Provided however, that if a Participant dies, the Stock
            Option must be exercised within five years after the date of death
            or the life of the Stock Option, whichever is less, but in no event
            less than one year after the date of death.

            No Stock Option shall be assignable or transferable by the
            individual to whom it is granted, except that it may be transferable
            by will or the laws of descent and distribution in accordance with
            the provisions of the Plan. A Stock Option, if so transferable, may
            be exercised after the death of the individual to whom it is granted
            only by such individual's beneficiary designated to exercise the
            Stock Option or otherwise by his/her applicable legal
            representatives, heirs or legatees, and only within the specific
            time period set forth above.

            In no event whether by the Participant directly or by his/her
            beneficiary or other representative shall any Stock Option be
            exercisable at any time after its expiration date as stated in the
            Stock Option agreement. When a Stock Option is no longer exercisable
            it shall be deemed for all purposes and without further act to have
            lapsed and terminated.

        (c) Exercise of Options. An individual entitled to exercise a Stock 
            Option may, subject to its terms and conditions and the terms and
            conditions of the Plan, exercise it in whole at any time, or in part
            from time to time, by delivery to the Company at its principal
            office of written notice of exercise, specifying the number of whole
            shares with respect to which the Stock Option is being exercised.
            Before shares may be issued payment must be made in full, in legal
            United States tender, in the amount of the purchase price of the
            shares to be purchased at the time and any amounts for withholding,
            if any, as provided in Section 7.7 hereof; provided, however, in
            lieu of 

                                      B-3
<PAGE>
 
            paying for the exercise price in cash as described above, the
            individual may pay all or part of such exercise price by delivering
            owned and unencumbered shares of the Company common stock having a
            Fair Market Value on the date of exercise of the Stock Option equal
            to or less than the exercise price of the Stock Options exercised,
            with cash, as set forth above, for the remainder, if any, of the
            purchase price.

4.2 Change in Control. In the event of a Change in Control, all outstanding 
    Stock Options granted under the Plan shall accelerate and will be
    exercisable in full for a period of two hundred ten (210) days after the
    Change in Control; provided that no Stock Option shall be exercisable by a
    Participant after the termination date of the Stock Option.

                                  ARTICLE V 
                     SHARES OF STOCK SUBJECT TO THE PLAN 

5.1 The total number of shares that may be available for issuance under all 
    Stock Options granted pursuant to the Plan shall not exceed in the aggregate
    100,000 shares of the Company's $1.00 par value common stock. Stock Options
    which are forfeited for any reason or are not distributed or are covered by
    Stock Options that lapse or are canceled before exercise, shall (unless the
    Plan shall have been terminated) again be available in the same relative
    amounts for other Stock Option grants under the Plan.

                                  ARTICLE VI 
                          ADMINISTRATION OF THE PLAN 

6.1 The Plan will be administered by a committee of two or more members of 
    the Board appointed from time to time by the Board. Each member of the 
    committee shall be a "disinterested person" as that term is defined under 
    Rule 16b-3, promulgated under the Securities Exchange Act of 1934, as 
    amended, or any successor statute or regulation comprehending the same 
    subject matter. 

6.2 The Plan Committee shall have and exercise all of the powers and 
    responsibilities granted expressly or by implication to it by the provisions
    of the Plan. Subject to and as limited by such provisions, the Plan
    Committee may from time to time enact, amend and rescind such rules,
    regulations and procedures with respect to the administration of the Plan as
    it deems appropriate or convenient. Notwithstanding any contrary provisions
    of this Plan, the Plan Committee shall have no discretion with respect to
    the granting of Stock Options to any Participant or to alter or amend any
    terms, conditions and eligibility requirements of a Stock Option granted or
    to be granted to any Participant under this Plan, it being understood that
    the granting and terms, conditions and eligibility requirements of such
    Stock Options are governed solely by the provisions set forth in this Plan
    pertaining thereto.

6.3 All questions arising under the Plan or any Stock Option agreement, or 
    any rule, regulation or procedure adopted by the Plan Committee shall be 
    determined by the Plan Committee, and its determination thereof shall be 
    conclusive and binding upon all parties. 

6.4 Any action required or permitted to be taken by the Plan Committee under 
    the Plan shall require the affirmative vote of a majority of a quorum of the
    members of the Plan Committee. A majority of all members of the Plan
    Committee shall constitute a "quorum" for Plan Committee business. The Plan
    Committee may act by written determination instead of by affirmative vote at
    a meeting, provided that any written determination shall be signed by all
    members of the Plan Committee, and any such written determination shall be
    as fully effective as a majority vote of a quorum at a meeting.

                                      B-4
<PAGE>
 
                                 ARTICLE VII 
                              GENERAL PROVISIONS 

7.1 Amendment or Termination. The Board may at any time amend, suspend, 
    discontinue or terminate the Plan; provided, however, that no amendment by 
    the Board shall, without further approval of the shareholders of the 
    Company: 

        (a) except as provided at Section 2.10 hereof increase the total number 
            of shares of Company common stock which may be made subject to the 
            Plan; or 

        (b) except as provided at Section 2.10 hereof change the purchase price 
            of Company common stock under the Plan; or 

        (c) change the Date of Grant; or 

        (d) change the calculation used to determine the number of Stock 
            Options granted on the Date of Grant. 

    No action taken pursuant to this Section 7.1 of the Plan shall, without the 
    consent of a Participant, alter or impair any Stock Options which have been
    previously granted to a Participant. Provisions relating to Stock Options
    may not be amended more often than once every six months other than to
    comport with changes in the Code or the Employee Retirement Income Security
    Act of 1974, as amended, or the rules thereunder.

7.2 Non-Alienation of Rights and Benefits. Except as expressly provided 
    herein, no right or benefit under the Plan shall be subject to anticipation,
    alienation, sale, assignment, pledge, encumbrance or charge and any attempt
    to anticipate, alienate, sell, assign, pledge, encumber or charge the same
    shall be void. No right or benefit hereunder shall in any manner be liable
    for or subject to the debts, contracts, liabilities or torts of the person
    entitled to such right or benefit. If any Participant or beneficiary
    hereunder should become bankrupt or attempt to anticipate, alienate, sell,
    assign, pledge, encumber or charge any right or benefit hereunder, then such
    right or benefit shall, in the sole discretion of the Plan Committee, cease
    and in such event the Company may hold or apply the same or any or no part
    thereof for the benefit of the Participant or beneficiary, his/her spouse,
    children or other dependents or any of them in any such manner and in such
    proportion as the Plan Committee in its sole discretion may deem proper.

7.3 No Rights as Shareholder. The granting of Stock Option(s) under the Plan 
    shall not entitle a Participant or any other person succeeding to his/her 
    rights, to any dividend, voting or other right as a shareholder of the 
    Company unless and until the issuance of a stock certificate to the 
    Participant or such other person pursuant to the provisions of the Plan and 
    then only subsequent to the date of issuance thereof. 

7.4 Government Regulations. Notwithstanding any other provisions of the Plan 
    seemingly to the contrary, the obligation of the Company with respect to
    Stock Options granted under the Plan shall at all times be subject to any
    and all applicable laws, rules, and regulations and such approvals by any
    government agencies as may be required or deemed by the Board or Plan
    Committee as reasonably necessary or appropriate for the protection of the
    Company.

    In connection with any sale, issuance or transfer hereunder, the Participant
    acquiring the shares shall, if requested by the Company give assurances
    satisfactory to counsel of the Company that the shares are being acquired
    for investment and not with a view to resale or distribution thereof and
    assurances in respect of such other matters as the Company may deem
    desirable to assure compliance with all applicable legal requirements.

7.5 Effective Date. Subject to the approval of this Plan by the holders of a 
    majority of the voting power of the shares present and entitled to vote at
    the Company's Annual Meeting of Shareholders to be held May 24, 1995 and any
    necessary approval being obtained from any 

                                      B-5
<PAGE>
 
     department, board or agency of the United States or states having
     jurisdiction, the Plan shall be effective as of May 24, 1995.

7.6  Reorganization. In case the Company is merged or consolidated with 
     another corporation, or in case the property or stock of the Company is 
     acquired by another corporation, or in case of a separation, reorganization
     or liquidation of the Company, the Plan Committee or a comparable committee
     of any corporation assuming the obligations of the Company hereunder, shall
     either:

        (a) make appropriate provision for the protection of any outstanding 
            Stock Options granted thereunder by the substitution on an equitable
            basis of appropriate stock of the Company, or of the merged,
            consolidated or otherwise reorganized corporation which will be
            issuable in respect to the shares of the Company's $1.00 par value
            common stock.

        (b) upon written notice to the Participant, provide that all 
            outstanding Stock Options shall accelerate and become exercisable in
            full but that all outstanding Stock Options, whether or not
            exercisable prior to such acceleration, must be exercised within not
            less than sixty days of the date of such notice or they will be
            terminated. In any such case the Plan Committee may, in its
            discretion, extend the sixty day- exercise period.

7.7  Withholding Taxes, etc. All distributions under the Plan shall be 
     subject to any required withholding taxes and other withholdings and, in
     case of distributions in Company common stock, the Participant or other
     recipient may, as a condition precedent to the delivery of the common
     stock, be required to pay to the Company the excess, if any, of the amount
     of required withholding over the withholdings, if any, from any
     distributions in cash under the Plan. No distribution under the Plan shall
     be made in fractional shares of the Company's common stock, but the
     proportional market value thereof shall be paid in cash.

7.8  General Restriction. Each Stock Option shall be subject to the 
     requirement that, if at any time the Board shall determine, in its
     discretion, that the listing, registration or qualification of the shares
     subject to such Stock Option upon any securities exchange or under any
     state or Federal Law, or the consent or approval of any government
     regulatory body, is necessary or desirable as a condition of, or in
     connection with the granting of such Stock Option or the issue or purchase
     of shares thereunder, such Stock Option may not be exercised in whole or in
     part unless such listing, registration, qualification, consent or approval
     shall have been effected or obtained free of any conditions not acceptable
     to the Board.

7.9  Use of Proceeds. The proceeds derived from the sale of the stock pursuant 
     to Stock Options granted under the Plan shall constitute general funds of 
     the Company. 

7.10 Headings. The headings of the Articles and their subparts in this Plan 
     are for convenience of reading only and are not meant to be of substantive
     significance and shall not add to or detract from the meaning of such
     Article or subpart to which it refers.

                                      B-6
<PAGE>
 
                           DAYTON HUDSON CORPORATION

            PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS FOR
P                 ANNUAL MEETING OF SHAREHOLDERS MAY 24, 1995

R   Robert J. Ulrich, Stephen E. Watson and James T. Hale, and each of them, are
    hereby appointed proxies, with power of substitution to each, to represent
O   and to vote as designated below and on the reverse side hereof, all shares
    of capital stock of Dayton Hudson Corporation, a Minnesota corporation, held
X   by the undersigned at the Annual Meeting of Shareholders to be held on May
    24, 1995, and at any adjournment thereof.
Y
    THIS PROXY WILL BE VOTED AS DIRECTED, BUT IF NO DIRECTION IS GIVEN IT WILL
    BE VOTED FOR PROPOSALS SET FORTH IN ITEMS 1, 2, 3 AND 4 AND AGAINST THE
    PROPOSAL SET FORTH IN ITEM 5 HEREOF. THIS PROXY MUST BE SIGNED AND RETURNED
    FOR YOUR SHARES TO BE VOTED.

       1. Election of Directors, Nominees:

          Rand V. Araskog, Roger L. Hale, Michele J. Hooper and John R. Walter.

    (INSTRUCTION: To withhold authority to vote for any individual nominee or a 
    "substitute nominee", write that nominee's name or the words "substitute 
    nominee" on the space provided on the reverse side.)


                                                                   -------------
    THE PROXIES CANNOT VOTE YOUR SHARES UNLESS YOU SIGN THIS CARD   SEE REVERSE
    ON THE REVERSE SIDE AND RETURN THIS CARD.                           SIDE
                                                                   -------------

                           . FOLD AND DETACH HERE .






                                ANNUAL MEETING

                                      OF

                    DAYTON HUDSON CORPORATION SHAREHOLDERS


                            WEDNESDAY, MAY 24, 1995
                                 9:30 A.M. CDT
                            THE CHILDREN'S THEATRE
                            2400 THIRD AVENUE SOUTH
                            MINNEAPOLIS, MINNESOTA
<PAGE>
 
[X] PLEASE MARK YOUR VOTES AS IN THIS EXAMPLE.                            0361
                                                                          

- --------------------------------------------------------------------------------
      THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR PROPOSALS 2, 3 AND 4.
- --------------------------------------------------------------------------------
 
1. Election of Directors (see reverse)

       FOR       WITHHELD
       [_]         [_]                 

For, except withheld from the following nominee(s):


- --------------------------------------------------------------------------------

2. Ratification of Ernst & Young LLP as Independent Auditors

       FOR        AGAINST         ABSTAIN
       [_]          [_]             [_]

3. Approval of the Executive Incentive Plan

       [_]          [_]             [_]

4. Approval of the Director Option Plan

       FOR        AGAINST         ABSTAIN
       [_]          [_]             [_]

THE BOARD OF DIRECTORS RECOMMENDS A VOTE AGAINST THE SHAREHOLDER PROPOSAL 
REGARDING:

5. Equal Employment & Affirmative Action Report

       FOR        AGAINST         ABSTAIN
       [_]          [_]             [_]

6. In their discretion, the proxies are authorized to vote upon such other 
   business as may properly come before the meeting.

Mark here if you would like your voting instructions to be confidential pursuant
to the Dayton Hudson Corporation Policy on Confidential Voting described in the 
1995 Proxy Statement.

                                      [_]



Signatures: _____________________________________________ Date ________________
NOTE: Please sign exactly as name appears hereon. Joint owners should each sign.
When signing as attorney, executor, administrator, trustee or guardian, please 
give full title as such.

                           . FOLD AND DETACH HERE .
- --------------------------------------------------------------------------------



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