DAYTON HUDSON CORP
10-Q, 1996-12-13
VARIETY STORES
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<PAGE>
 
                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                             --------------------

                                   FORM 10-Q



                QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                    OF THE SECURITIES EXCHANGE ACT OF 1934.

               For the quarterly period ended   November 2, 1996
                                               -----------------


                         Commission file number 1-6049
                                                ------


                           Dayton Hudson Corporation
- --------------------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)


               Minnesota                                41-0215170
- --------------------------------------------------------------------------------
(State of incorporation or organization)             (I.R.S. Employer 
                                                     Identification No.)


         777 Nicollet Mall     Minneapolis, Minnesota     55402-2055
- --------------------------------------------------------------------------------
(Address of principal executive offices)                  (Zip Code)


Registrant's telephone number, including area code         (612) 370-6948
- --------------------------------------------------------------------------------

                                     None
- --------------------------------------------------------------------------------
             (Former name, former address and former fiscal year, 
                        if changed since last report.)

The registrant (1) has filed all reports required to be filed by Section 13 or
15(d) of the Securities Exchange Act of 1934 during the preceding 12 months and
(2) has been subject to such filing requirements for the past 90 days.

The number of shares outstanding of common stock as of November 2, 1996 was
216,920,781.
<PAGE>
 
                  DAYTON HUDSON CORPORATION AND SUBSIDIARIES

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
 
 
                                                             PAGE NO.
<S>                                                          <C> 
PART I   FINANCIAL INFORMATION:

         ITEM 1 - FINANCIAL STATEMENTS

           Condensed Consolidated Results of                    1
           Operations for the Three Months, Nine
           Months and Twelve Months ended November 2, 
           1996 and October 28, 1995

           Condensed Consolidated Statements of                 2
           Financial Position at November 2, 1996,
           February 3, 1996 and October 28, 1995

           Condensed Consolidated Statements of                 3
           Cash Flows for the Nine Months ended
           November 2, 1996 and October 28, 1995

           Notes to Condensed Consolidated                     4-5
           Financial Statements

         ITEM 2 - MANAGEMENT'S DISCUSSION AND                  6-10
         ANALYSIS OF OPERATIONS AND FINANCIAL
         CONDITION
       
PART II  OTHER INFORMATION:

         ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K              11

         Signatures                                             12

         Exhibit Index                                          13
 
 
</TABLE>
<PAGE>
 
                        PART I.  FINANCIAL INFORMATION
<TABLE>
<CAPTION>

CONDENSED CONSOLIDATED                                                                                     Dayton Hudson Corporation
RESULTS OF OPERATIONS                                                                                               and Subsidiaries
 
                                             
(Millions of Dollars, Except Per Share Data)          Three Months Ended              Nine Months Ended         Twelve Months Ended
- -----------------------------------------------------------------------------------------------------------------------------------
                                             NOVEMBER 2,      October 28,      NOVEMBER 2,   October 28,   NOVEMBER 2,   October 28,
(Unaudited)                                        1996             1995             1996          1995          1996 *        1995
- -----------------------------------------------------------------------------------------------------------------------------------
<S>                                          <C>              <C>              <C>           <C>           <C>           <C>
REVENUES                                       $  6,073         $  5,573         $17,204        $15,566       $25,154       $22,564
COSTS AND EXPENSES
 Cost of retail sales, buying
 and occupancy                                    4,452            4,113          12,598        11 ,513        18,612        16,682
 Selling, publicity and administrative            1,041            1,023           3,033          2,849         4,227         3,872
 Depreciation and  amortization                     166              152             482            443           633           582
 Interest expense, net                              114              111             334            326           450           433
 Taxes other than income taxes                      109              103             329            299           439           399
- -----------------------------------------------------------------------------------------------------------------------------------
 Total Costs and Expenses                         5,882            5,502          16,776         15,430        24,361        21,968
- -----------------------------------------------------------------------------------------------------------------------------------
Earnings Before Income Taxes and
 Extraordinary Charge                               191               71             428            136           793           596
Provision for Income Taxes                           75               27             169             53           306           234
- -----------------------------------------------------------------------------------------------------------------------------------
NET EARNINGS BEFORE EXTRAORDINARY
 CHARGE                                        $    116         $     44         $   259        $    83       $   487       $   362
Extraordinary Charge from Purchase
 and Redemption of Debt,
 Net of Tax                                           9                -              10              -            10             -
- -----------------------------------------------------------------------------------------------------------------------------------
NET EARNINGS                                   $    107         $     44         $   249        $    83       $   477       $   362
===================================================================================================================================

PRIMARY EARNINGS PER SHARE:
Earnings Before Extraordinary Charge           $   0.51         $   0.18         $  1.11        $  0.32       $  2.14       $  1.58
Extraordinary Charge                              (0.04)               -           (0.04)             -         (0.04)            -
- -----------------------------------------------------------------------------------------------------------------------------------
PRIMARY EARNINGS PER SHARE                     $   0.47         $   0.18         $  1.07        $  0.32       $  2.10       $  1.58
- -----------------------------------------------------------------------------------------------------------------------------------
FULLY DILUTED EARNINGS PER SHARE:
Earnings Before Extraordinary Charge           $   0.49         $   0.18         $  1.08        $  0.32       $  2.05          1.52
Extraordinary Charge                              (0.04)               -           (0.04)             -         (0.04)            -
- -----------------------------------------------------------------------------------------------------------------------------------
FULLY DILUTED EARNINGS PER SHARE               $   0.45         $   0.18         $  1.04        $  0.32       $  2.01          1.52
===================================================================================================================================
DIVIDENDS DECLARED PER COMMON SHARE            $   0.16         $   0.15         $  0.47        $  0.44       $  0.61          0.58
AVERAGE COMMON SHARES
 OUTSTANDING (Millions):
 Primary                                          218.8            217.0           218.4          216.8         217.8         216.2
 Fully Diluted                                    230.7            229.2           230.5          229.2         230.0         228.9

- -----------------------------------------------------------------------------------------------------------------------------------
</TABLE> 
 
*Consisted of 53 weeks.

See accompanying Notes to Condensed Consolidated Financial Statements.

                                       1
<PAGE>
 
<TABLE>
<CAPTION>

CONDENSED CONSOLIDATED STATEMENTS                                       Dayton Hudson Corporation
OF FINANCIAL POSITION                                                            and Subsidiaries

 
                                                NOVEMBER 2,        February 3,        October 28,
(Millions of Dollars)                                  1996              1996*               1995
- -------------------------------------------------------------------------------------------------
ASSETS                                           (UNAUDITED)                           (Unaudited)
<S>                                             <C>                <C>                <C>
CURRENT ASSETS
  Cash and cash equivalents                         $   204            $   175            $   177
  Accounts receivable                                 1,581              1,510              1,338
  Merchandise inventories                             3,949              3,018              4,007
  Other                                                 257                252                198
- -------------------------------------------------------------------------------------------------
  Total Current Assets                                5,991              4,955              5,720
PROPERTY AND EQUIPMENT                               10,572             10,224              9,968
  Accumulated depreciation                           (3,038)            (2,930)            (2,904)
                                                    -------            -------            -------
  Property and Equipment, net                         7,534              7,294              7,064
OTHER                                                   484                321                356
- -------------------------------------------------------------------------------------------------
TOTAL ASSETS                                        $14,009            $12,570            $13,140
=================================================================================================
LIABILITIES AND SHAREHOLDERS' INVESTMENT
CURRENT LIABILITIES
  Current portion of long-term debt and             
    notes payable                                   $   658            $   182            $   625
  Accounts payable                                    2,662              2,247              2,613
  Other                                               1,174              1,094              1,091
- -------------------------------------------------------------------------------------------------
  Total Current Liabilities                           4,494              3,523              4,329
LONG-TERM DEBT                                        5,235              4,959              4,968
DEFERRED INCOME TAXES AND OTHER                         633                623                588
CONVERTIBLE PREFERRED STOCK, NET                         51                 62                 54
SHAREHOLDERS' INVESTMENT                              3,596              3,403              3,201
- -------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND SHAREHOLDERS' INVESTMENT      $14,009         $   12,570            $13,140
=================================================================================================
COMMON SHARES OUTSTANDING (Millions)                  216.9              215.9              215.7
=================================================================================================
</TABLE>
 
*The February 3, 1996 Consolidated Statement of Financial Position is condensed
 from the audited financial statements.
 See accompanying Notes to Condensed Consolidated Financial Statements.

                                       2

<PAGE>
 
CONDENSED CONSOLIDATED                                 Dayton Hudson Corporation
STATEMENTS OF CASH FLOWS                                        and Subsidiaries

<TABLE>
<CAPTION>

(Millions of Dollars)                                          Nine Months Ended
- --------------------------------------------------------------------------------
                                                     NOVEMBER 2,     October 28,
(Unaudited)                                                 1996            1995
- --------------------------------------------------------------------------------
<S>                                                  <C>             <C>
OPERATING ACTIVITIES
Net earnings before extraordinary charge                   $ 259        $    83
Reconciliation to cash flow:
   Depreciation and amortization                             482            443
   Deferred tax provision                                    (39)           (24)
   Other non-cash items affecting earnings                    72             53
   Changes in operating accounts
    providing/(requiring) cash:
     Accounts receivable                                     (71)            72
     Sale of securitized accounts                              -            400
      receivable
     Merchandise inventories                                (931)        (1,230)
     Accounts payable                                        409            652
Other                                                        170            (91)
- ------------------------------------------------------------------------------- 
Cash Flow Provided by Operations                             351            358
===============================================================================
INVESTING ACTIVITIES
Expenditures for property and equipment, net                (972)        (1,121)
Other                                                          -              3
- ------------------------------------------------------------------------------- 
Cash Flow Required for Investing Activities                 (972)        (1,118)
- ------------------------------------------------------------------------------- 
Net Financing Requirements                                  (621)          (760)
===============================================================================
FINANCING ACTIVITIES
Increase in notes payable, net                               261            888
Additions to long-term debt                                  700            150
Reductions of long-term debt                                (209)          (146)
Dividends paid                                              (114)          (111)
Other                                                         12              9
- ------------------------------------------------------------------------------- 
Cash Flow Provided by Financing Activities                   650            790
===============================================================================
Net Increase in Cash and Cash Equivalents                     29             30
Cash and Cash Equivalents at Beginning of Period             175            147
- ------------------------------------------------------------------------------- 
CASH AND CASH EQUIVALENTS AT END OF PERIOD                 $ 204        $   177
===============================================================================
</TABLE>

Amounts in this statement are presented on a cash basis and therefore may differ
from those shown elsewhere in this 10-Q report. Cash paid for income taxes was
$266 million and $197 million during the first nine months of 1996 and 1995,
respectively. Cash paid for interest (including interest capitalized) in the
first nine months of 1996 and 1995 was $292 million and $290 million,
respectively.

See accompanying Notes to Condensed Consolidated Financial Statements.

                                       3
<PAGE>
 
NOTES TO CONDENSED CONSOLIDATED                        Dayton Hudson Corporation
FINANCIAL STATEMENTS                                            and Subsidiaries

ACCOUNTING POLICIES

The accompanying condensed consolidated financial statements should be read in
conjunction with the financial statement disclosures contained in the
Corporation's 1995 Annual Shareholders' Report throughout pages 23-34.  As
explained on page 33 of the Annual Report, the same accounting policies are
followed in preparing quarterly financial data as are followed in preparing
annual data.  In the opinion of management, all adjustments necessary for a
fair presentation of quarterly operating results are reflected herein and are
of a normal, recurring nature.

Due to the seasonal nature of the retail industry, earnings for periods which
exclude the Holiday season are not necessarily indicative of the operating
results that may be expected for the full year.

PER SHARE DATA

Primary earnings per share equals net earnings, less dividend requirements on
ESOP preferred shares, divided by the average number of common shares and
common share equivalents outstanding during the period.  Fully diluted
earnings per share assumes conversion of the ESOP preferred shares into common
shares, unless the conversion is antidilutive.  Net earnings are also adjusted
for the additional expense required to fund the ESOP debt service, caused by
the assumed replacement of the ESOP preferred dividends with common stock
dividends, unless the conversion is antidilutive. References to earnings per
share relate to fully diluted earnings per share.

In second quarter 1996, the Corporation's common stock was split three-for-
one. All earnings per share, dividends per share and common shares outstanding
presented in this report reflect the stock split.

LONG-TERM DEBT AND NOTES PAYABLE

During the quarter, the Corporation called and redeemed $112 million of 9.5%
sinking fund debentures, due in 2016, for $117 million. The Corporation also
called, for redemption in November 1996, an additional $145 million of 9.25%
sinking fund debentures, due in 2016, for $151 million.  An extraordinary
charge of $9 million, net of tax, ($.04 per share) for early extinguishment of
debt was recorded in the quarter related to these transactions.

During the third quarter, the Corporation issued $200 million of long-term debt
at 6.8% per annum, maturing in 2001.  Also in the quarter, the Dayton Hudson
Credit Card Master Trust issued, for cash, a $300 million Series 1996-1 Class
A Variable Funding Certificate backed by credit card receivables.  The
outstanding Certificate amount may fluctuate based on financing needs.  The
Class A Certificate is debt of Dayton Hudson Receivables Corporation (DHRC), a
subsidiary of the Corporation, and is included in the Corporation's
Consolidated Statement of Financial Position.  These proceeds were used for
general corporate purposes.  The issuance of this Certificate is a
continuation of the use of securitized accounts receivable as a funding
source.  The $400 million of three-year certificates backed by credit card
receivables issued in September 1995 were recorded as a sale.

                                       4
<PAGE>
 
SALE OF MARSHALL FIELD'S TEXAS STORES

In the third quarter DSD finalized agreements to sell three of the four Marshall
Field's stores in Texas. The three stores will continue to operate as Marshall
Field's through the Holiday season and the sale transactions are expected to
close by the end of 1996. The remaining Texas store continues to be marketed and
will operate until its expected sale, pending developer approval, in 1997. The
exit of Marshall Field's from the Texas market is expected to result in an
immaterial gain in the fourth quarter.

RECLASSIFICATIONS

Certain prior year amounts have been reclassified to conform to the current-
year presentation.


                                       5
<PAGE>
 
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                     OF OPERATIONS AND FINANCIAL CONDITION
                               THIRD QUARTER 1996

ANALYSIS OF OPERATIONS

Third quarter 1996 net earnings before extraordinary charge were $116 million,
compared with $44 million for third quarter 1995.  For the nine-month period
ending November 2, 1996, net earnings before extraordinary charge increased to
$259 million from $83 million for the same period a year ago.  Earnings per
share before extraordinary charge for the third quarter and the nine-month
period were $.49 and $1.08, respectively, compared with $.18 and $.32 for the
same periods last year.  Net earnings for third quarter and the nine-month
period were reduced by an extraordinary charge, net of tax, related to the early
extinguishment of debt of $9 million ($.04 per share) and $10 million ($.04 per
share), respectively.

The improvement in earnings for the third quarter and first nine months of the
year was due to strong sales and operating performance at Target, a significant
increase in profitability at Mervyn's and expense savings associated with our
corporation-wide cost reduction initiatives.

The following table illustrates the impact of the major factors contributing to
the changes in earnings per share:

<TABLE>
<CAPTION>
                                                  Three           Nine
                                                  Months         Months
- -----------------------------------------------------------------------
<S>                                               <C>            <C>
1995 Earnings Per Share                           $ .18          $ .32

Changes in earnings per share due to:
 Revenues                                           .06            .12
  Gross margin rate:
    FIFO                                            .01            .22
    LIFO Provision                                 (.01)          (.01)
  Operating expense rate                            .29            .57
  Start-up expenses                                (.02)          (.05)
  Interest expense, net                            (.01)          (.02)
  Corporate and other expense, net                 (.01)          (.07)
- -----------------------------------------------------------------------
1996 Earnings Per Share before                    
 Extraordinary Charge                             $ .49          $1.08
=======================================================================
</TABLE>

Strong sales growth at Target, our lowest margin and expense rate division,
continues to impact our business mix.  As a result, for third quarter and for
the nine-month period the Corporation's overall revenue growth and total
operating expense rate were favorably affected, while the gross margin rate was
unfavorably affected.  If the sales mix between divisions had remained constant
with the comparable periods in 1995, the gross margin rate variance would have
been $.04 and $.11 more favorable and the operating expense rate would have been
$.05 and $.16 less favorable for the third quarter and nine months,
respectively.  This is expected to continue into the future as a result of the
Corporation's strategy to grow Target more rapidly than its other divisions.
Target contributed  69% of the Corporation's total revenues on a 12-month
trailing basis.

                                       6
<PAGE>
 
Revenues
- --------

Total revenues increased 9% and 11% for the third quarter and nine months,
respectively, while comparable-store revenues (revenues from stores open longer
than one year) increased 2% and 4%, respectively.

Revenues by business segment were as follows:

<TABLE>
<CAPTION>
(Millions of Dollars)             Three Months Ended              Percentage Change
                             -----------------------          ---------------------      
                             NOVEMBER 2,  October 28,             All    Comparable
                                   1996         1995           Stores        Stores  
                             ----------   ----------           ------    ----------
<S>                          <C>          <C>                  <C>       <C>       
Target                          $ 4,191      $ 3,666               14%            5%
Mervyn's                          1,078        1,110               (3)           (4)
DSD                                 804          797                1            (5)
                                -------      -------              ---            --
Total Revenues                  $ 6,073      $ 5,573                9%            2%
                                =======      =======              ===            ==
                                                                                  
                                   Nine Months Ended                Percentage Change  
                             -----------------------           ----------------------  
                             NOVEMBER 2,  October 28,             All      Comparable
                                   1996         1995           Stores          Stores    
                             ----------   ----------           ------      ----------
Target                          $11,992      $10,337               16%              7%
Mervyn's                          3,044        3,054                -              (2)
DSD                               2,168        2,175                -              (3)
                                -------      -------              ---              --
Total Revenues                  $17,204      $15,566               11%              4%
                                =======      =======              ===              == 
</TABLE>

Target's strong revenue results reflect new-store growth, strong base-business
sales and higher finance-charge revenues and late-fee revenues associated with
the continued growth of the Target Guest Card. While Mervyn's experienced
positive comparable-store revenues in the first quarter, the second quarter
trend of declining comparable-store revenues continued into the third quarter,
as anticipated. DSD's total revenues were essentially flat and comparable-store
revenues declined for the third quarter and for the first nine months
principally due to substantially fewer promotional days, partially offset by
increased regular-price sales, particularly in better merchandise categories.


                                       7
<PAGE>

Operating Profit
- ----------------

Total operating profit increased 62% and 63% for the third quarter and nine-
month period, respectively. Operating profit is LIFO earnings from operations
before corporate expense, interest and income taxes.

Operating profit by business segment was as follows:

<TABLE>
<CAPTION>

(Millions of Dollars)                                      Three Months Ended
                                   ------------------------------------------
                                   NOVEMBER 2,     October 28,     Percentage
                                          1996            1995         Change
                                   -----------     -----------     ----------
<S>                                <C>             <C>             <C> 
Target                                   $ 213           $ 117             82%
Mervyn's                                    64              33             98
DSD                                         45              50            (10)
                                   -----------     -----------     ----------
Total Operating Profit                   $ 322           $ 200             62%
                                   ===========     ===========     ========== 
</TABLE>

<TABLE>
<CAPTION>

(Millions of Dollars)                                       Nine Months Ended
                                   ------------------------------------------
                                   NOVEMBER 2,     October 28,     Percentage
                                          1996            1995         Change
                                   -----------     -----------     ----------
<S>                                <C>             <C>             <C> 
Target                                   $ 586           $ 358             64%
Mervyn's                                   157              37            100+
DSD                                         83             112            (26)
                                   -----------     -----------     ----------
Total Operating Profit                   $ 826           $ 507             63%
                                   ===========     ===========     ========== 
</TABLE>

Operating profit included a net reduction related to the September 1995 sale of
securitized accounts receivable as follows:

<TABLE>
<CAPTION>

(Millions of Dollars)          Three Months Ended           Nine Months Ended
                        -------------------------   -------------------------
                        NOVEMBER 2,   October 28,   NOVEMBER 2,   October 28,
                               1996          1995          1996          1995
                        -----------   -----------   -----------   -----------
<S>                     <C>           <C>           <C>           <C>
Target                          $ 1           $ 1          $  4           $ 1
Mervyn's                          2             2             7             2
DSD                               3             1             7             1
                        -----------   -----------   -----------   -----------
Total Reduction to
Operating Profit                $ 6           $ 4          $ 18           $ 4
                        ===========   ===========   ===========   =========== 
</TABLE>

The reductions to operating profit were offset by comparable interest expense
savings due to the replacement of debt with securitization proceeds.


                                       8

<PAGE>

TARGET'S third quarter and nine-month operating profit increases of 82% and 64%,
respectively, reflect strong total and comparable-store revenue growth, as well
as gross margin rate and operating expense rate improvements. Target's gross
margin rate for the third quarter and nine months improved primarily due to
promotional markdown favorability and higher markup. Target's improved operating
expense rate for the third quarter and nine-month period reflects strong sales
leveraging, improved productivity and expense control. Through the first nine
months, Target is ahead of schedule in realizing the $50 million cost savings
identified as the 1996 portion of its multi-year cost reduction program. Total
1996 cost savings are now expected to be $60-$65 million. In the fourth quarter,
modest sales growth is expected reflecting five fewer shopping days this year
between Thanksgiving and Christmas. Continued margin improvement, combined with
conservative inventory levels, should produce an additional year-over-year
operating profit increase, although not to the degree experienced in the first
nine months.

MERVYN'S operating profit for the third quarter and nine-months increased to $64
million and $157 million, respectively, from $33 million and $37 million for the
comparable periods last year. The gross margin rate declined in the third
quarter while the nine-month gross margin rate increased significantly
reflecting higher markup and lower markdowns. Mervyn's operating expense rate
for the third quarter and first nine months of 1996 also showed substantial
improvement due to expense reductions in stores, marketing and headquarters.
Through the third quarter, Mervyn's is slightly ahead of plan in achieving its
1996 cost reduction plan of $80 million, $100 million annualized, and may
achieve the full $100 million in 1996. In the fourth quarter, Mervyn's is
expected to continue to achieve operating profit improvement over last year,
although not to the degree experienced in the first nine months. Our fourth
quarter plan assumes improvement in the gross margin rate and further
realization of operating expense savings, partially offset by an expected
comparable-store sales decline.

DSD'S third quarter and nine-month operating profit declined compared with the
same periods last year. The third quarter and nine-month gross margin rates
declined due to exiting the electronics business and increased clearance
markdowns, partially offset by lower promotional markdowns and higher markup.
The operating expense rate for the third quarter was favorable due to expense
reduction initiatives, particularly lower marketing costs. The nine-month
operating expense rate was unfavorable to last year due to lower sales leverage
and higher store expense related to increased staffing to improve guest service,
partially offset by lower marketing costs. In the fourth quarter, DSD will
continue its repositioning and fourth quarter comparable-store sales are
expected to decline reflecting the continued impact of reduced store-wide
promotions.


Other Performance Factors
- -------------------------

The last-in first-out (LIFO) provision was a $5 million charge, $.01 per share,
for the three- and nine-month periods ended November 2, 1996, and zero for the
three- and nine-month periods ended October 28, 1995. The third quarter LIFO
charge is attributable to DSD. The cumulative LIFO provision was $82 million at
November 2, 1996, $77 million at February 3, 1996 and $60 million at October 28,
1995. Management expects a modest LIFO charge for total year 1996.

Net interest expense increased $3 million in the third quarter and $8 million in
the first nine months compared with the same periods last year. Higher average
debt balances were substantially offset by lower average portfolio interest
rates and interest savings resulting from the replacement of debt with the
proceeds from the sale of securitized accounts receivable. The trend of higher
average debt balances offset by lower average portfolio interest rates is
expected to continue in the fourth quarter. The purchase and redemption of debt
will reduce annual interest expense by approximately $.02 per share over the
period the debentures would otherwise have remained outstanding.


                                       9

<PAGE>
 
The 1996 estimated annual effective income tax rate is 39.5%, compared with
39.2% in third quarter 1995.


ANALYSIS OF FINANCIAL CONDITION

Our financial condition remains strong. The ratio of debt to total
capitalization attributable to our retail operations was 56% at the end of third
quarter, compared with 59% at the end of third quarter last year. The increase
from 53% at year-end 1995 reflects typical seasonality. Looking forward to year-
end, this ratio is expected to continue to be lower than last year.

At November 2, 1996, working capital was $1,497 million, up 8% from a year ago,
principally due to $243 million in accounts receivable growth. The 5% increase
in accounts receivable from year-end reflects growth in the Target Guest Card
offset by the typical reduction from seasonally high levels. Compared with third
quarter 1995, merchandise inventories decreased $58 million as a result of tight
inventory control at all three divisions, partially offset by Target's new store
growth. Accounts payable increased $49 million over third quarter 1995. The
combination of reduced inventory and higher accounts payable contributed over
$100 million of cash flow over the last twelve months.

Net capital expenditures for the first three quarters of 1996 were $972 million,
compared with $1,121 million for the same period a year ago. Approximately 83%
of the current year-to-date expenditures were made by Target, 5% by Mervyn's and
12% by DSD.

We continue to fund the growth in our business through a combination of debt,
the securitization of accounts receivable and retained earnings. Our debt has
increased $300 million compared with a year ago and our shareholders' investment
has grown by $395 million.

A key to the Corporation's liquidity is its ability to access a variety of
capital markets. In third quarter the Corporation, through its subsidiary DHRC,
accessed the receivables-backed commercial paper market through the sale of a
Series 1996-1 Class A Variable Funding Certificate in the amount of $300
million. This market represents a cost-efficient, alternative source of 
variable-rate funding.


STORE DATA

At November 2, 1996, Target operated 736 stores in 38 states, Mervyn's operated
300 stores in 16 states and DSD operated 68 stores in nine states. During the
quarter, the Corporation opened 22 Target stores, one Mervyn's store and two DSD
stores.

Retail square footage was as follows:

<TABLE>
<CAPTION>
                                        
(In thousands, reflects total   
square feet, less office,            NOVEMBER 2,    February 3,    October 28,
warehouse and vacant space)                 1996           1996           1995
- ------------------------------------------------------------------------------
<S>                                  <C>            <C>            <C>
Target                                    79,090         71,108         71,108
Mervyn's                                  24,533         24,113         24,113
DSD                                       14,686         13,870         13,870
- ------------------------------------------------------------------------------
Total Retail Square Footage              118,309        109,091        109,091
==============================================================================
</TABLE>


                                       10

<PAGE>
 
                          PART II.  OTHER INFORMATION
                          ---------------------------

Item 6.   Exhibits and Reports on Form 8-K

     a)   Exhibits

           (2).  Not applicable

           (4).  Instruments defining the rights of security holders, including
                 indentures. Registrant agrees to furnish the Commission on
                 request copies of instruments with respect to long-term debt.
 
          (10).  Not applicable
 
          (11).  Statements re Computations of Per Share Earnings

          (12).  Statements re Computations of Ratios

          (15).  Not applicable

          (18).  Not applicable

          (19).  Not applicable

          (22).  Not applicable

          (23).  Not applicable

          (24).  Not applicable

          (27).  Financial Data Schedule

          (99).  Not applicable

     b)   Reports on Form 8-K:

          Form 8-K dated September 11, 1996 reporting declaration of a dividend
          of one preferred share purchase right for each outstanding share of
          common stock.

          Form 8-K dated October 8, 1996 furnishing as exhibits a new form of
          indenture and a second supplemental indenture to an existing form of
          indenture.


                                       11

<PAGE>
 
                                   Signatures
                                   ----------

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                        DAYTON HUDSON CORPORATION
                                            Registrant



Date:  December 13, 1996                By  /s/  Douglas A. Scovanner
                                            -------------------------------
                                            Douglas A. Scovanner
                                            Senior Vice President and
                                            Chief Financial Officer



Date:  December 13, 1996                By  /s/  J.A. Bogdan
                                            -------------------------------
                                            JoAnn Bogdan
                                            Controller and Chief
                                            Accounting Officer




                                       12

<PAGE>

 
Exhibit Index
- -------------

(11).   Statements re Computations of Per Share Earnings

(12).   Statements re Computations of Ratios

(27).   Financial Data Schedule





                                       13


<PAGE>

<TABLE>
<CAPTION>
                                                                                                                        EXHIBIT (11)

                                            DAYTON HUDSON CORPORATION AND SUBSIDIARIES
                                                COMPUTATIONS OF PER SHARE EARNINGS
                                               (In Millions, Except Per Share Data)

                                                             Three Months Ended                           Nine Months Ended
                                                  -------------------------------------------   ------------------------------------
                                                    NOVEMBER 2, 1996       October 28, 1995      NOVEMBER 2, 1996  October 28, 1995
                                                  -------------------   ---------------------   -----------------  -----------------
                                                  EARNINGS    SHARES    Earnings      Shares    EARNINGS  SHARES   Earnings   Shares
                                                  --------    -------   --------      -------   --------  -------  --------   ------
<S>                                               <C>         <C>       <C>           <C>       <C>       <C>      <C>        <C>
Primary Computations
- --------------------
Earnings before extraordinary charge.............    $116                 $  44                   $ 259              $  83
Extraordinary charge, net of tax.................      (9)                    -                     (10)                 -
                                                  --------              --------                --------           --------
Net earnings.....................................     107                 $  44                   $ 249              $  83
                                                  ========              ========                ========           ========
Less:  Dividend requirements on ESOP                              
  preferred shares, net of tax benefit on                         
  unallocated shares.............................      (5)                   (5)                    (15)               (15)
                                                  --------              --------                --------           --------
Adjusted net earnings............................    $102                 $  39                   $ 234              $  68
                                                  ========              ========                ========           ========
Average common shares outstanding                               216.8                   215.6              216.5              215.4
Average number of common share equivalents:                       
Stock options....................................                 1.2                     0.4                1.1                0.4
Performance shares...............................                 0.8                     1.0                0.8                1.0
                                                              --------                --------            -------             ------
Adjusted common equivalent shares                                  
outstanding-primary..............................               218.8                   217.0              218.4              216.8
                                                              ========                ========            =======             ======
Primary earnings per share before extraordinary 
charge...........................................   $0.51                 $0.18                   $1.11             $ 0.32
Extraordinary Charge.............................   (0.04)                    -                   (0.04)                 -
                                                  --------              --------                --------           --------
PRIMARY EARNINGS PER SHARE                          $0.47                 $0.18                   $1.07             $ 0.32
                                                  ========              ========                ========           ========
                                                                   
Fully Diluted Computations                                        
- --------------------------
                                                                  
Earnings before extraordinary charge.............    $116                 $  44                   $ 259             $   83
Extraordinary charge, net of tax.................      (9)                   -                      (10)                 -
                                                  --------              --------                --------           --------
Net earnings.....................................    $107                 $  44                   $ 249             $   83
                                                  ========              ========                ========           ========
Less:  Earnings impact of assumed ESOP                            
  preferred share conversion, net of tax benefit                  
  on unallocated shares..........................      (3)                   (4)                    (10)               (10)
                                                  --------              --------                --------           --------
Adjusted net earnings............................    $104                 $  40                   $ 239             $   73
                                                  ========              ========                ========           ========
                                                                   
Average common and common equivalent                              
 shares-primary..................................               218.8                   217.0              218.4              216.8
Additional common share equivalents attributable                   
 to applications of the treasury stock method....                 0.2                       -                0.3                0.1
Assumed conversion of ESOP preferred shares......                11.7                    12.2               11.8               12.3
                                                              --------                --------           --------            -------
Adjusted common equivalent shares                                 
 outstanding-fully diluted.......................               230.7                   229.2              230.5              229.2
                                                              ========                ========           ========            =======
                                                                   
Fully diluted earnings per share before                            
 extraordinary charge............................    0.49                 $0.18                   $1.08             $ 0.32
Extraordinary Charge.............................   (0.04)                    -                   (0.04)                 -
                                                  --------              --------                --------           --------
FULLY DILUTED EARNINGS PER SHARE                    $0.45                 $0.18                   $1.04             $ 0.32
                                                  ========              ========                ========           ========
                                                                  
AVERAGE ALLOCATED ESOP PREFERRED                                  
 SHARES OUTSTANDING (IN MILLIONS)................                 3.1                     2.6               3.0                 2.5
                                                              ========                ========            ======              ======
                                                   
                                                             Twelve Months Ended               
                                                  ------------------------------------------
                                                   NOVEMBER 2, 1996       October 28, 1995     
                                                  -------------------   --------------------
                                                  EARNINGS    SHARES    Earnings      Shares    
                                                  --------    -------   --------      ------
<S>                                               <C>         <C>       <C>           <C>       
Primary Computations
- --------------------

Earnings before extraordinary charge.............   $ 487                 $ 362
Extraordinary charge, net of tax.................     (10)                    -
                                                  --------              --------
Net earnings.....................................   $ 477                 $ 362
                                                  ========              ========
Less:  Dividend requirements on ESOP
  preferred shares, net of tax benefit on
unallocated shares...............................     (20)                  (19)
                                                  --------              --------
Adjusted net earnings............................   $ 457                 $ 343
                                                  ========              ========

Average common shares outstanding                              216.1                   215.0
Average number of common share equivalents:
Stock options....................................                0.9                     0.4
Performance shares...............................                0.8                     0.8
                                                              -------                 -------
Adjusted common equivalent shares
 outstanding-primary.............................              217.8                   216.2
                                                              =======                 =======
Primary earnings per share before extraordinary
 charge..........................................   $2.14                 $1.58
Extraordinary Charge.............................   (0.04)                    -
                                                  --------              --------
PRIMARY EARNINGS PER SHARE                          $2.10                 $1.58
                                                  ========              ========

Fully Diluted Computations
- --------------------------

Earnings before extraordinary charge.............   $ 487                 $ 362
Extraordinary charge, net of tax.................     (10)                    -
                                                  --------              --------
Net earnings.....................................   $ 477                 $ 362
                                                  ========              ========
Less:  Earnings impact of assumed ESOP
  preferred share conversion, net of tax benefit
on unallocated shares............................     (14)                  (13)
                                                  --------              --------
Adjusted net earnings............................   $ 463                 $ 349
                                                  ========              ========

Average common and common equivalent
 shares-primary..................................              217.8                   216.2
Additional common share equivalents attributable 
 to applications of the treasury stock method....                0.2                     0.1
Assumed conversion of ESOP preferred shares......               12.0                    12.6
                                                              -------                 -------
Adjusted common equivalent shares
 outstanding-fully diluted.......................              230.0                   228.9
                                                              =======                 =======

Fully diluted earnings per share before 
 extraordinary charge............................   $2.05                $1.52

Extraordinary Charge.............................   (0.04)                   -
                                                  --------              -------
FULLY DILUTED EARNINGS PER SHARE                    $2.01                $1.52
                                                  ========              =======

AVERAGE ALLOCATED ESOP PREFERRED
 SHARES OUTSTANDING (IN MILLIONS)................                2.8                     2.1
                                                              =======                 =======
</TABLE>

<PAGE>

<TABLE>
<CAPTION>
 
                                                                                                                        EXHIBIT (12)

                                            DAYTON HUDSON CORPORATION AND SUBSIDIARIES
                                      COMPUTATIONS OF RATIOS OF EARNINGS TO FIXED CHARGES AND
                             RATIOS OF EARNINGS TO FIXED CHARGES AND PREFERRED STOCK DIVIDENDS FOR THE
                                      NINE MONTHS ENDED NOVEMBER 2, 1996 AND OCTOBER 28, 1995
                                           AND FOR THE FIVE YEARS ENDED FEBRUARY 3, 1996

                                                       (MILLIONS OF DOLLARS)


                                                             Nine Months Ended                    Fiscal Year Ended
                                                           ---------------------  --------------------------------------------------
                                                            Nov. 2,   Oct. 28,    Feb. 3,   Jan. 28,   Jan. 29,   Jan. 30,  Feb. 1,
                                                              1996      1995        1996      1995       1994       1993      1992
                                                            --------  ----------  --------  --------   --------   --------  --------
<S>                                                        <C>        <C>         <C>       <C>        <C>        <C>       <C>
RATIO OF EARNINGS TO FIXED CHARGES:

Earnings:
 Consolidated net earnings before extraordinary
  charge  .................................................  $ 259     $  83       $  311    $  434     $  375     $  383    $ 301
 Income taxes..............................................    169        53          190       280        232        228      171
                                                             -----     -----       ------    ------     ------     ------    -----
  Total earnings before extraordinary charge...............    428       136          501       714        607        611      472
                                                             -----     -----       ------    ------     ------     ------    -----


Fixed charges:
 Interest expense..........................................    351       341          461       439        459        454      421
 Interest portion of rental expense........................     45        48           59        56         45         43       39
                                                             -----     -----       ------    ------     ------     ------    -----
  Total fixed charges......................................    396       389          520       495        504        497      460
                                                             -----     -----       ------    ------     ------     ------    -----


Less:
 Capitalized interest......................................   ( 15)     ( 11)        ( 14)      ( 7)       ( 5)       ( 6)    ( 11)
                                                             -----     -----       ------    ------     ------     ------    -----
  Fixed charges in earnings................................    381       378          506       488        499        491      449
                                                             -----     -----       ------    ------     ------     ------    -----
 Earnings available for fixed charges......................  $ 809     $ 514       $1,007    $1,202     $1,106     $1,102    $ 921
                                                             =====     =====       ======    ======     ======     ======    =====

Ratio of earnings before extraordinary charge
   to fixed charges........................................   2.04      1.32         1.94      2.43       2.19       2.22     2.00
                                                             =====     =====       ======    ======     ======     ======    =====


RATIO OF EARNINGS TO FIXED CHARGES
  AND PREFERRED STOCK DIVIDENDS:

Total fixed charges, as above..............................  $ 396     $ 389       $  520    $  495     $  504     $  497    $ 460
Dividends on preferred stock
 (pre-tax basis)...........................................     27        28           37        39         39         39       39
                                                             -----     -----       ------    ------     ------     ------    -----
    Total fixed charges and preferred
     stock dividends.......................................    423       417          557       534        543        536      499
                                                             -----     -----       ------    ------     ------     ------    -----
Earnings available for fixed charges
 and preferred stock dividends.............................  $ 809     $ 514       $1,007    $1,202     $1,106     $1,102    $ 921
                                                             =====     =====       ======    ======     ======     ======    =====

Ratio of earnings before extraordinary charge to
 fixed charges and  preferred stock dividends..............   1.91      1.23         1.81      2.25       2.04       2.06     1.85
                                                             =====     =====       ======    ======     ======     ======    =====
</TABLE>


<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND> This schedule contains summary financial information extracted from 
Dayton Hudson Corporation's Form 10Q for the third quarter ended November 2, 
1996 and is qualified in its entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                         FEB-01-1997
<PERIOD-START>                            FEB-04-1996
<PERIOD-END>                              NOV-02-1996
<CASH>                                            204 
<SECURITIES>                                        0 
<RECEIVABLES>                                    1652 
<ALLOWANCES>                                       70 
<INVENTORY>                                      3949 
<CURRENT-ASSETS>                                 5991       
<PP&E>                                          10572      
<DEPRECIATION>                                   3038    
<TOTAL-ASSETS>                                  14009      
<CURRENT-LIABILITIES>                            4494    
<BONDS>                                          5235  
<COMMON>                                           72 
                              51 
                                         0 
<OTHER-SE>                                       3524       
<TOTAL-LIABILITY-AND-EQUITY>                    14009         
<SALES>                                         17204          
<TOTAL-REVENUES>                                17204          
<CGS>                                           12598          
<TOTAL-COSTS>                                   12598          
<OTHER-EXPENSES>                                 3790       
<LOSS-PROVISION>                                   54      
<INTEREST-EXPENSE>                                334       
<INCOME-PRETAX>                                   428       
<INCOME-TAX>                                      169      
<INCOME-CONTINUING>                               259      
<DISCONTINUED>                                      0  
<EXTRAORDINARY>                                    10      
<CHANGES>                                           0  
<NET-INCOME>                                      249 
<EPS-PRIMARY>                                    1.07 
<EPS-DILUTED>                                    1.04 
        

</TABLE>


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