DAYTON HUDSON CORP
10-Q, 1997-09-12
VARIETY STORES
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<PAGE>

                                    UNITED STATES
                          SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, D.C.  20549

                               -----------------------

                                      FORM 10-Q




                   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                       OF THE SECURITIES EXCHANGE ACT OF 1934.

                    For the quarterly period ended  August 2, 1997
                                                   ---------------


                            Commission file number 1-6049
                                                   ------


                              Dayton Hudson Corporation
- --------------------------------------------------------------------------------
                (Exact name of registrant as specified in its charter)


            Minnesota                                      41-0215170
- --------------------------------------------------------------------------------
(State of incorporation or organization)   (I.R.S. Employer Identification No.)


            777 Nicollet Mall   Minneapolis, Minnesota     55402-2055
- --------------------------------------------------------------------------------
(Address of principal executive offices)                   (Zip Code)


Registrant's telephone number, including area code     (612) 370-6948
- --------------------------------------------------------------------------------


                                         None
- --------------------------------------------------------------------------------
(Former name, former address and former fiscal year, if changed since last
report.)


The registrant (1) has filed all reports required to be filed by Section 13 or
15(d) of the Securities Exchange Act of 1934 during the preceding 12 months and
(2) has been subject to such filing requirements for the past 90 days.

The number of shares outstanding of common stock as of August 2, 1997 was
218,062,670.


<PAGE>

                      DAYTON HUDSON CORPORATION AND SUBSIDIARIES

                                  TABLE OF CONTENTS



                                                                        PAGE
                                                                         NO.

PART I    FINANCIAL INFORMATION: 

          ITEM 1 - FINANCIAL STATEMENTS 

             Condensed Consolidated Results of Operations for the         1 
             Three Months, Six Months and Twelve Months ended August 
             2, 1997 and August 3, 1996 

             Condensed Consolidated Statements of Financial Position      2 
             at August 2, 1997, February 1, 1997 and August 3, 1996 

             Condensed Consolidated Statements of Cash Flows for the      3 
             Six Months ended August 2, 1997 and August 3, 1996 

             Notes to Condensed Consolidated Financial Statements         6 

          ITEM 2 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF              7-11
          OPERATIONS AND FINANCIAL CONDITION 

PART II   OTHER INFORMATION:

          ITEM 6 - EXHIBITS AND REPORTS ON FORM 8-K                    12-13

           Signatures                                                    14

           Exhibit Index                                                 15

<PAGE>

                            PART I.  FINANCIAL INFORMATION
CONDENSED CONSOLIDATED                                 Dayton Hudson Corporation
RESULTS OF OPERATIONS                                           and Subsidiaries


<TABLE>
<CAPTION>

 (Millions of Dollars, Except Per Share Data)              Three Months Ended         Six Months Ended      Twelve Months Ended
- -------------------------------------------------------------------------------------------------------------------------------

                                                       AUGUST 2,    August 3,   AUGUST 2,    August 3,   AUGUST 2,    August 3,
(Unaudited)                                                 1997         1996        1997         1996        1997        1996*
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                    <C>          <C>         <C>          <C>         <C>          <C> 
REVENUES                                                  $6,293       $5,751     $12,182      $11,131     $26,422      $24,654

COSTS AND EXPENSES:
  Cost of retail sales, buying and occupancy               4,586        4,197       8,839        8,146      19,321       18,273
  Selling, publicity and administrative                    1,080        1,009       2,114        1,992       4,411        4,209
  Depreciation and amortization                              174          159         344          316         678          619
  Interest expense, net                                      107          111         214          220         436          447
  Taxes other than income taxes                              113          108         230          220         455          433
  Real estate repositioning charge                             -            -           -            -         134            -
- --------------------------------------------------------------------------------------------------------------------------------
  Total Costs and Expenses                                 6,060        5,584      11,741       10,894      25,435       23,981
- --------------------------------------------------------------------------------------------------------------------------------
EARNINGS BEFORE INCOME TAXES AND EXTRAORDINARY
  CHARGE                                                     233          167         441          237         987          673
Provision for Income Taxes                                    92           66         174           94         389          258
- --------------------------------------------------------------------------------------------------------------------------------
NET EARNINGS BEFORE EXTRAORDINARY CHARGE                  $  141       $  101      $  267       $  143      $  598       $  415
Extraordinary Charge from Purchase and 
  Redemption of Debt, Net of Tax                              11            -          32            1          42            1
- --------------------------------------------------------------------------------------------------------------------------------
NET EARNINGS                                              $  130       $  101      $  235       $  142        $556       $  414
- --------------------------------------------------------------------------------------------------------------------------------
- --------------------------------------------------------------------------------------------------------------------------------
PRIMARY EARNINGS PER SHARE:
Earnings Before Extraordinary Charge                      $  .61       $  .44     $  1.17       $  .60     $  2.63      $  1.81
Extraordinary Charge                                        (.05)           -        (.15)           -        (.20)           -
- --------------------------------------------------------------------------------------------------------------------------------
PRIMARY EARNINGS PER SHARE                                $  .56       $  .44     $  1.02       $  .60     $  2.43      $  1.81
- --------------------------------------------------------------------------------------------------------------------------------
FULLY DILUTED EARNINGS PER SHARE:
Earnings Before Extraordinary Charge                      $  .59       $  .42     $  1.12       $  .59     $  2.53      $  1.74
Extraordinary Charge                                        (.05)           -        (.14)           -        (.19)           -
- --------------------------------------------------------------------------------------------------------------------------------
FULLY DILUTED EARNINGS PER SHARE                          $  .54       $  .42      $  .98       $  .59     $  2.34      $  1.74
- --------------------------------------------------------------------------------------------------------------------------------
- --------------------------------------------------------------------------------------------------------------------------------
DIVIDENDS DECLARED PER COMMON SHARE                       $  .16       $  .16      $  .32       $  .31      $  .64         $.60
AVERAGE COMMON SHARES OUTSTANDING (Millions):
  Primary                                                  220.7        218.7       220.2        218.2       219.7        217.6
  Fully Diluted                                            232.6        230.5       232.3        230.4       231.4        229.7
- --------------------------------------------------------------------------------------------------------------------------------
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>
*Consisted of 53 weeks.



See accompanying Notes to Condensed Consolidated Financial Statements.


                                          1
<PAGE>

CONDENSED CONSOLIDATED STATEMENTS                      Dayton Hudson Corporation
OF FINANCIAL POSITION                                           and Subsidiaries


<TABLE>
<CAPTION>

                                                                       AUGUST 2,  February 1,   August 3,
(Millions of Dollars)                                                       1997        1997*        1996
- ----------------------------------------------------------------------------------------------------------
ASSETS                                                                (UNAUDITED)              (Unaudited)
<S>                                                                   <C>         <C>           <C>
CURRENT ASSETS
  Cash and cash equivalents                                             $   216      $   201     $   221
  Accounts receivable                                                     1,551        1,720       1,412
  Merchandise inventories                                                 3,363        3,031       3,228
  Other                                                                     409          488         191
- ----------------------------------------------------------------------------------------------------------
  Total Current Assets                                                    5,539        5,440       5,052
PROPERTY AND EQUIPMENT                                                   10,920       10,469      10,401
  Accumulated depreciation                                               (3,171)      (3,002)     (2,944)
                                                                        --------     --------    --------
  Property and Equipment, net                                             7,749        7,467       7,457
OTHER                                                                       487          482         503
- ----------------------------------------------------------------------------------------------------------
TOTAL ASSETS                                                            $13,775      $13,389     $13,012
- ----------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------

LIABILITIES AND SHAREHOLDERS' INVESTMENT
CURRENT LIABILITIES
  Current portion of long-term debt and notes payable                   $   384      $   233     $   228
  Accounts payable                                                        2,399        2,528       2,176
  Other                                                                   1,264        1,350       1,116
- ----------------------------------------------------------------------------------------------------------
  Total Current Liabilities                                               4,047        4,111       3,520
LONG-TERM DEBT                                                            5,072        4,808       5,297
DEFERRED INCOME TAXES AND OTHER                                             636          630         628
CONVERTIBLE PREFERRED STOCK, NET                                             34           50          54
SHAREHOLDERS' INVESTMENT                                                  3,986        3,790       3,513
- ----------------------------------------------------------------------------------------------------------
TOTAL LIABILITIES AND SHAREHOLDERS' INVESTMENT                          $13,775      $13,389     $13,012
- ----------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------

COMMON SHARES OUTSTANDING (Millions)                                      218.1        217.2       216.7
- ----------------------------------------------------------------------------------------------------------
- ----------------------------------------------------------------------------------------------------------
</TABLE>



*  The February 1, 1997 Consolidated Statement of Financial Position is
condensed from the audited financial statement.

See accompanying Notes to Condensed Consolidated Financial Statements. 


                                          2
<PAGE>

CONDENSED CONSOLIDATED                                 Dayton Hudson Corporation
STATEMENTS OF CASH FLOWS                                        and Subsidiaries


<TABLE>
<CAPTION>
(Millions of Dollars)                                                     Six Months Ended
- ------------------------------------------------------------------------------------------
                                                                  AUGUST 2,      August 3,
(Unaudited)                                                            1997           1996
- ------------------------------------------------------------------------------------------
<S>                                                              <C>            <C>      
OPERATING ACTIVITIES
Net earnings before extraordinary charge                            $  267         $  142
Reconciliation to cash flow:
  Depreciation and amortization                                        344            316
  Deferred tax provision                                               (60)           (29)
  Other non-cash items affecting earnings                                7             46
  Changes in operating accounts providing/(requiring) cash:
    Accounts receivable                                                169             98
    Merchandise inventories                                           (332)          (210)
    Accounts payable                                                  (136)           (71)
  Other                                                                 (2)           112
- ------------------------------------------------------------------------------------------
Cash Flow Provided by Operations                                       257            404
- ------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------

INVESTING ACTIVITIES
Expenditures for property and equipment                               (637)          (693)
Proceeds from disposals of property and equipment                      110             11
- ------------------------------------------------------------------------------------------
Cash Flow Required for Investing Activities                           (527)          (682)
- ------------------------------------------------------------------------------------------
Net Financing Requirements                                            (270)          (278)
- ------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------

FINANCING ACTIVITIES
Increase/(decrease) in notes payable, net                              537            (24)
Additions to long-term debt                                            100            500
Reductions of long-term debt                                          (438)           (92)
Sale of subsidiary preferred stock                                     160              -
Dividends paid                                                         (80)           (74)
Other                                                                    6             14
- ------------------------------------------------------------------------------------------
Cash Flow Provided by Financing Activities                             285            324
- ------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------

Net Increase in Cash and Cash Equivalents                               15             46
Cash and Cash Equivalents at Beginning of Period                       201            175
- ------------------------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT END OF PERIOD                          $  216         $  221
- ------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------
</TABLE>


Amounts in this statement are presented on a cash basis and therefore may differ
from those shown elsewhere in this 10-Q report. Cash paid for income taxes was
$342 million and $205 million during the first six months of 1997 and 1996,
respectively.  Cash paid for interest (including interest capitalized) in the
first six months of 1997 and 1996 was $284 million and $214 million,
respectively.

See accompanying Notes to Condensed Consolidated Financial Statements.


                                          3
<PAGE>

NOTES TO CONDENSED CONSOLIDATED                       Dayton Hudson  Corporation
FINANCIAL STATEMENTS                                            and Subsidiaries

ACCOUNTING POLICIES

The accompanying condensed consolidated financial statements should be read in
conjunction with the financial statement disclosures contained in our 1996
Annual Shareholders' Report throughout pages 23-34.  As explained on page 33 of
the Annual Report, the same accounting policies are followed in preparing
quarterly financial data as are followed in preparing annual data. In the
opinion of management, all adjustments necessary for a fair presentation of
quarterly operating results are reflected herein and are of a normal, recurring
nature. 

Due to the seasonal nature of the retail industry, earnings for periods which
exclude the holiday season are not necessarily indicative of the results that
may be expected for the full fiscal year.

PER SHARE DATA

References to earnings per share relate to fully diluted earnings per share.

LONG-TERM DEBT

During second quarter 1997, we issued $100 million of debt, due 2037, and
subsequent to the quarter, we issued $75 million of debt, due 2027, both at a
fixed rate of 5.9% per annum.  Investors have the option to cause the redemption
of these bonds at par in two years and each year thereafter.  The proceeds from
these bonds were used for general corporate purposes.

During the second quarter, we repurchased an additional $47 million of long-term
debt for $59 million and committed to repurchase $30 million of long-term debt
for $36 million, which settled in the third quarter.   The debt repurchased had
an average interest rate of approximately 9.4% and an average remaining maturity
of  18 years. An extraordinary charge, net of tax, of $11 million ($ .05 per
share) for early extinguishment of debt was recorded in the second quarter.
Year-to-date, repurchased debt amounted to $329 million with an extraordinary
charge, net of tax, of $32 million ($.14 per share). The replacement of this
debt with lower interest rate financing is expected to result in future interest
expense savings.

As noted in our first quarter 10-Q filing, Retail Properties, Inc. (RPI), a
subsidiary of the Corporation, was formed as a real estate investment trust
(REIT) and issued preferred stock which could be redeemed if, as a result of a
change in tax laws, rules or regulations, certain tax attributes of the REIT
transaction were recharacterized.  Subsequent to our issuance, an Internal
Revenue Service (IRS) notice was issued challenging the tax attributes of this
type of REIT transaction.  The notice purports retroactive application for our
transaction and similar transactions entered into by others.  As a result, RPI's
preferred stock will be redeemed in the third quarter.  The impact to our
financial statements will not be material.      


                                          4
<PAGE>

REAL ESTATE REPOSITIONING

In the second quarter, Mervyn's closed two additional under performing stores
for a total of 27 stores closed in 1997, in accordance with our previously
announced plan.  Exit costs incurred year-to-date by Mervyn's and DSD during
1997 approximated $12 million and were charged against the reserve established
in fourth quarter 1996. Subsequent to second quarter end, DSD closed its 
second store in 1997.

INCOME TAXES

We have historically deducted for income tax purposes the inventory shortage
expense accrued for book purposes, in a manner consistent with industry
practice.  With respect to our 1983 tax return, the IRS challenged the practice
of deducting accrued shortage not verified with a year-end physical inventory. 
As disclosed in our first quarter 10-Q filing, the United States Tax Court
returned a judgment on this issue in favor of the IRS.  We continue to believe
strongly that our accrual practice is correct and have appealed this decision to
the United States Court of Appeals for the Eighth Circuit.  To stop further
interest accrual, we paid the tax and interest assessed by the IRS, without
impact to our results of operations.

SEGMENT DISCLOSURES

In June 1997, the Financial Accounting Standards Board issued Statement 
(SFAS) No. 131, DISCLOSURES ABOUT SEGMENTS OF AN ENTERPRISE AND RELATED 
INFORMATION. This statement is required to be adopted by fiscal 1998, with 
earlier application encouraged.  We adopted SFAS No. 131 in the second 
quarter.  In addition, the segment disclosures on pages 22 and 23 of our 1996 
Annual Report complied with the provisions of SFAS No. 131 and, therefore, 
have not been reiterated herein.

Revenues by business segment were as follows :


(Millions of Dollars)    Three Months Ended             Six Months Ended
                      ----------------------      ----------------------
                       AUGUST 2,   August 3,      AUGUST 2,    August 3,
                            1997        1996           1997         1996
                      ----------   ---------      ---------    ---------

Target                  $  4,663    $  4,078       $  8,917     $  7,801
Mervyn's                     945         999          1,891        1,966
DSD                          685         674          1,374        1,364
                       ---------   ---------      ---------    ---------
Total Revenues          $  6,293    $  5,751        $12,182      $11,131
                       ---------   ---------      ---------    ---------
                       ---------   ---------      ---------    ---------


                                          5
<PAGE>

SEGMENT DISCLOSURES, CONTINUED

Pre-tax Segment Profit was as follows:

(Millions of Dollars)          Three Months Ended            Six Months Ended
                           ----------------------      ----------------------
                            AUGUST 2,   August 3,      AUGUST 2,    August 3,
                                 1997        1996           1997         1996
                           ----------   ---------      ---------    ---------
Target                           $274        $242           $526         $376
Mervyn's                           58          56            108           98
DSD                                33          12             68           42
                           ----------   ---------      ---------    ---------
Total Pre-tax Segment
 Profit                           365         310            702          516
Net impact from
 securitization                     -          (6)             -          (12)
Interest expense, net            (107)       (111)          (214)        (220)
Corporate and other               (25)        (26)           (47)         (47)
                           ----------   ---------      ---------    ---------
Earnings before income
 taxes and extraordinary
 charge                          $233        $167           $441         $237
                           ----------   ---------      ---------    ---------
                           ----------   ---------      ---------    ---------

Pre-tax segment profit is first-in, first-out (FIFO) earnings before
securitization effects, interest, corporate and other, and unusual items.

RECLASSIFICATIONS

Certain prior year amounts have been reclassified to conform to the current-year
presentation.


                                          6
<PAGE>

                         MANAGEMENT'S DISCUSSION AND ANALYSIS
                        OF OPERATIONS AND FINANCIAL CONDITION
                                 SECOND QUARTER 1997


ANALYSIS OF OPERATIONS

Second quarter 1997 net earnings were $130 million, compared with $101 million
for second quarter 1996.  For the first half of 1997, net earnings increased to
$235 million from $142 million for the same period a year ago.  Second quarter
and first half 1997 net earnings include an extraordinary charge, net of tax,
related to the early extinguishment of debt of $11 million ($.05 per share) and
$32 million ($.14 per share), respectively.  

The improvement in second quarter earnings is due primarily to continued strong
sales at Target, expense reduction initiatives at DSD and significant increases
in credit revenues at all three divisions.  The following table reflects the
components of the year-over-year change in our earnings per share:

                                                         Three            Six
                                                        Months         Months
- ------------------------------------------------------------------------------
1996 Earnings Per Share                                   $.42           $.59

Changes in earnings per share due to:
  Revenues                                                 .16            .30
  Gross margin rate                                       (.05)           .06
  Operating expense rate                                   .07            .19
  Start-up expenses                                       (.02)          (.03)
  Interest expense, net                                    .01            .01
  Extraordinary charge from redemption of debt            (.05)          (.14)
- ------------------------------------------------------------------------------
1997 Earnings Per Share                                   $.54           $.98
- ------------------------------------------------------------------------------
- ------------------------------------------------------------------------------

Strong growth at Target, our lowest margin and expense rate division, continues
to impact our business mix.  As a result, the Corporation's overall revenue
growth and total operating expense rate were favorably affected, while the gross
margin rate was unfavorably affected.  If the sales mix between divisions had
remained constant with the comparable periods in 1996, the gross margin rate
variance would have been $.03 and $.07 more favorable, and the operating expense
rate would have been $.06 and $.11 less favorable, for the second quarter and
six months, respectively.


                                          7
<PAGE>

Revenues
- --------

Total revenues increased 9% for both the three- and six-month periods, while
comparable-store revenues (revenues from stores open longer than one year)
increased 5% and 4%, respectively.  

Year-over-year revenue growth by business segment was as follows :


                                          Three Months              Six Months
                                     Percentage Change       Percentage Change
                                   -------------------    --------------------
                                       All  Comparable       All    Comparable
                                    Stores      Stores    Stores        Stores
                                   -------  ----------    ------    ----------
Target                                  14%          6%       14%            6%
Mervyn's                                (5)          2        (4)            1
DSD                                      1          (1)        1            (2)
                                   -------  ----------    ------    ----------
Total Revenues                           9%          5%        9%            4%
                                   -------  ----------    ------    ----------
                                   -------  ----------    ------    ----------


Target's strong revenue results reflect new-store and comparable-store sales
growth and increased credit revenues related to the substantial growth of the
Target Guest Card.  Mervyn's comparable-store growth reflects increases in
credit revenue and continued focus on sales growth through enhancing
merchandising and marketing initiatives. Mervyn's total revenue decrease
reflects previously announced store closings as part of its real estate
repositioning efforts.  DSD results reflect continued implementation of its
enhanced merchandise strategy and increases in credit revenues.

Pre-Tax Segment Profit
- ----------------------

Our pre-tax segment profit increased 18% to $365 million compared with $310
million for the same period a year ago.  For the second consecutive quarter, all
three divisions contributed to the year-over-year improvement.  Pre-tax segment
profit in the first half increased 36% to $702 million, compared with $516
million in 1996.  


                                          8
<PAGE>

Pre-tax Segment Profit was as follows:

(Millions of Dollars)                                      Three Months Ended
                                        -------------------------------------
                                        AUGUST 2,     August 3,    Percentage
                                             1997          1996        Change
                                        ---------    ----------    ----------
Target                                       $274          $242            14%
Mervyn's                                       58            56             4
DSD                                            33            12           100+
                                             ----          ----           ---
Total Pre-tax Segment Profit                 $365          $310            18%
                                             ----          ----           ---
                                             ----          ----           ---


                                                             Six Months Ended
                                        -------------------------------------
                                        AUGUST 2,     August 3,    Percentage
                                             1997          1996        Change
                                        ---------    ----------    ----------
Target                                       $526          $376            40%
Mervyn's                                      108            98            11
DSD                                            68            42            59
                                             ----          ----           ---
Total Pre-tax Segment Profit                 $702          $516            36%
                                             ----          ----           ---
                                             ----          ----           ---


TARGET'S second quarter and six-month profit increases of 14% and 40% over the
same periods last year reflect strong total and comparable-store sales growth
and increases in credit revenue due to the substantial expansion of the Target
Guest Card.  During the second quarter, the gross margin rate declined slightly
due to higher markdowns, while the operating expense rate was even with last
year as improved store productivity was offset by higher credit expenses
associated with the significant growth of the Target Guest Card.  Importantly,
credit revenue increased in excess of the growth in credit expenses.  During the
six-month period, the gross margin rate increased due primarily to higher markup
and the operating expense rate was favorable to last year, reflecting continued
progress on Target's expense reduction program and favorable sales leveraging. 
For the balance of the year, we continue to anticipate similar comparable-store
sales growth with the gross margin rate flat to slightly down as Target
continues to annualize the exceptionally strong improvement in gross margin rate
achieved last year.  In addition, we expect further expense reduction
initiatives to be somewhat offset by increased credit-related expenses.  While
solid profit improvement is expected in the second half of the year, the rate of
growth should be more modest than in the first six months.

MERVYN'S profit for the second quarter and first half increased 4% and 11%, 
respectively, from comparable periods last year.  The gross margin rate 
decreased during the second quarter due to higher markdowns. Mervyn's 
operating expense rate for the second quarter was favorable to last year 
primarily due to improvements in store productivity and reduced headquarters 
costs.  Mervyn's year-to-date gross margin rate increased slightly, while the 
operating expense rate was unfavorable to last year due to poor sales 
leveraging and higher credit expenses associated with higher credit revenue.  
For the balance of 1997, despite lost revenue and profit from the previously 
announced store closings, Mervyn's is expected to continue to achieve 
year-over-year profit growth through a modest comparable-store revenue 
increase and moderate gross margin rate favorability versus last year.


                                          9
<PAGE>

DSD'S second quarter profit was nearly triple last year's comparable period
results and the six-month profit increased 59% over last year.  The gross margin
rate for the quarter and the first half of the year were favorable primarily due
to improved markup.  The operating expense rate for both the second quarter and
first half improved substantially due to increased store productivity and lower
advertising expenses.  For the balance of the year, DSD's profit improvement is
expected to continue with modest gross margin favorability and continued
operating expense reductions.

Other Performance Factors
- -------------------------

The last-in first-out (LIFO) provision, included in cost of retail sales, was
zero for the three- and six-month periods for both 1997 and 1996.  The
cumulative LIFO provision was $86 million at August 2, 1997 and February 1,
1997, and $77 million at August 3, 1996.

For the second quarter and first six months of 1997 and 1996, total earnings
before income taxes and extraordinary charge include a reduction of credit
revenues and a reduction of bad debt expense related to the sale of securitized
accounts receivable of $6 and $12 million, respectively.  For 1997, these
reductions have been offset by the net effect of SFAS No. 125. 

Net interest expense decreased $4 million in the second quarter and $6 million
in the first half of 1997 compared with the same periods last year due primarily
to lower average debt balances.  In addition, we expect lower average interest
rates as we move forward, due in part to refinancing of higher coupon debt. 
Therefore, interest expense for 1997 is expected to be somewhat below last
year's levels.

The estimated annual effective income tax rate is 39.5 % for 1997, unchanged
from 1996's first half estimated annual rate.

ANALYSIS OF FINANCIAL CONDITION

Our financial condition remains strong.  The ratio of debt to total
capitalization attributable to our retail operations was 52% at the end of
second quarter 1997, compared with 55% a year ago and 50% at year end.  Due to
the seasonality of our business, quarterly comparisons will fluctuate, but we
expect our debt ratio to remain lower than last year for the balance of 1997.

At August 2, 1997, working capital was $1,492 million, 3% lower than a year ago.
Accounts receivable increased $139 million from second quarter last year,
primarily due to growth of the Target Guest Card.  Accounts receivable declined
10% from year end, reflecting the typical reduction from seasonally high levels.
Inventory increased only 4%, or $135 million, over the same period last year as
a result of new Target stores and good controls at all three divisions.  The
growth in inventory has been more than fully funded by the $223 million increase
in accounts payable over the comparable period.  In addition, the current
portion of long-term debt and notes payable increased $156 million over second
quarter last year.


                                          10
<PAGE>

Capital expenditures for the first half of 1997 were $637 million, compared with
$693 million for the same period a year ago.  Approximately 83% of the current
year expenditures were made by Target, 6% by Mervyn's and 11% by DSD. Proceeds
of $110 million were received during the period from the disposal of property
and equipment, primarily from the sale of Mervyn's Florida and Georgia stores.

We continue to fund the growth in our business through a combination of debt,
the securitization of accounts receivable and retained earnings.  Our debt has
decreased $69 million compared with a year ago while our shareholders'
investment has grown by $473 million. 

STORE DATA

At August 2, 1997, Target operated 769 stores in 39 states, Mervyn's operated
274 stores in 14 states and DSD operated 65 stores in nine states.  During the
quarter, we opened 17 net Target stores, one DSD store and closed two Mervyn's
store.

Retail square footage was as follows:

<TABLE>
<CAPTION>
                                                                                          AUGUST 2,    February 1,    August 3,
(In thousands, reflects total square feet, less office, warehouse and vacant space)            1997           1997         1996
- -------------------------------------------------------------------------------------------------------------------------------
<S>                                                                                       <C>          <C>            <C>      
Target                                                                                       83,393         79,360       76,519
Mervyn's                                                                                     22,345         24,518       24,449
DSD                                                                                          14,222         14,111       14,082
- --------------------------------------------------------------------------------------------------------------------------------
Total Retail Square Footage                                                                 119,960        117,989      115,050
- --------------------------------------------------------------------------------------------------------------------------------
- --------------------------------------------------------------------------------------------------------------------------------
</TABLE>


                                          11
<PAGE>

                             PART II.  OTHER INFORMATION


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

    a)   Exhibits

         (2).    Not applicable

         (4).    Instruments defining the rights of security holders, including
                 indentures.  Registrant agrees to furnish the Commission on
                 request copies of instruments with respect to long-term debt.

        (10)A.   Executive Incentive Plan (PTOC & EVA-Registered Trademark-) 
                 (as amended and restated May 21, 1997).

            B.   Executive Long-Term Incentive Plan of 1981 (as amended and
                 restated May 21, 1997).

            C.   Executive Deferred Compensation Plan (as amended and restated
                 June 30, 1997).  Incorporated by reference to Exhibit 10.1 to
                 Registrant's Registration Statement on Form S-8 (File No.
                 333-30311).

            D.   Highly Compensated Capital Accumulation Plan (as amended and
                 restated June 30, 1997).  Incorporated by reference to Exhibit
                 10.2 to Registrant's Registration Statement on Form S-8 (File
                 No. 333-30311).

            E.   SMG Executive Deferred Compensation Plan (as amended and
                 restated June 30, 1997).  Incorporated by referenced to
                 Exhibit 10.3 to Registrant's Registration Statement on Form
                 S-8 (File No. 333-30311).

            F.   Director Deferred Compensation Plan (as amended and restated
                 June 30, 1997).  Incorporated by reference to Exhibit 10.4 to
                 Registrant's Registration Statement on Form S-8 (File No.
                 333-30311).

         (11).   Statements re Computations of Per Share Earnings

         (12).   Statements re Computations of Ratios

         (15).   Not applicable

         (18).   Not applicable

         (19).   Not applicable

         (22).   Not applicable


                                          12
<PAGE>

         (23).   Not applicable

         (24).   Not applicable

         (27).   Financial Data Schedule

         (99).   Not applicable

    b)   Reports on Form 8-K.  Registrant did not file any reports on Form 8-K
         during the quarter ended August 2, 1997.


- ----------------------
- -Registered Trademark-EVA is a registered trademark


                                          13
<PAGE>

                                      Signatures
                                      ----------


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                            DAYTON HUDSON CORPORATION
                                                 Registrant




Date:  September 12, 1997                   By    /s/ Douglas A. Scovanner
                                                ---------------------------
                                                Douglas A. Scovanner
                                                Senior Vice President and 
                                                Chief Financial Officer



Date:  September 12, 1997                   By   /s/ J.A. Bogdan
                                                ---------------------------
                                                JoAnn Bogdan
                                                Controller and
                                                Chief Accounting Officer


                                          14
<PAGE>

Exhibit Index
- -------------


(10)A.   Executive Incentive Plan (PTOC & EVA-Registered Trademark-) 
         (as amended and restated May 21, 1997)     
    B.   Executive Long-Term Incentive Plan of 1981 (as amended and restated
         May 21, 1997)

(11).     Statements re Computations of Per Share Earnings

(12).     Statements re Computations of Ratios

(27).     Financial Data Schedule














- --------------------
- -Registered Trademark-EVA is a registered trademark


                                          15

<PAGE>

                              DAYTON HUDSON CORPORATION
                               EXECUTIVE INCENTIVE PLAN
                                     (PTOC & EVA)

                        (AS AMENDED AND RESTATED MAY 21, 1997)


                                      Article I

Sec. 1.1  NAME.  The name of the short term incentive plan set forth herein is
          "Dayton Hudson Corporation Executive Incentive Plan (PTOC & EVA)".  
          It is sometimes hereinafter referred to as the "Plan".  "Company" 
          refers to Dayton Hudson Corporation and its subsidiaries. "Division"
          refers to an operating company, test strategy, staff group or other 
          subdivision of the Company.

Sec. 1.2  COMPENSATION POLICY AND PLAN INTENT.  The Plan has been designed to
          provide financial incentives ("incentive bonuses") to designated
          upper level executive employees, who through their efforts directly
          and significantly impact the achievement of Company goals and
          objectives.  Such incentive bonuses are intended to reflect both the
          executive's personal achievements therein, as well as the Division's
          or Company's achievement of such goals and objectives.

Sec. 1.3  ELIGIBILITY.  Participation in this Plan is restricted to those
          upper level executive employees who, through their position and
          performance, have a decided impact upon the performance of the
          Company and/or a Division, and therefore upon the operating results
          of the Company.  The Compensation Committee shall determine which
          individuals or groups of individuals by title or position or rank
          shall participate in the Plan.

          Divisions which participate in the Plan shall at times hereinafter
          be referred to as "Participating Divisions".  Executives
          participating in the Plan are referred to as "participants" at times
          herein.

          Those Divisions which do not participate in this Plan shall at times
          hereinafter be referred to as "Non-Participating Divisions".

Sec. 1.4  TRANSFER AND TERMINATION.  A participant who transfers to another
          Division of the Company, or who terminates employment for the
          purpose of early or normal retirement from the Company, or who dies
          or becomes disabled shall be eligible for incentive compensation at
          Plan Year end if they were an actual participant in the Plan at the
          commencement of such Plan Year.  The incentive bonus, when
          determined, pursuant to the provisions hereof shall be prorated to
          reflect that portion of the Plan Year (including ALL if such is the
          case) during which the participant was enrolled and participating in
          the Plan as a participant.  Participants in this category will be
          treated in accordance with the following guidelines:

<PAGE>

          a.   TRANSFERS BETWEEN PARTICIPATING DIVISIONS.  In the event of a
               transfer between then Participating Divisions, a pro rata share
               of the incentive bonus shall be contributed by each
               Participating Division if the participant has been designated
               as such in each Participating Division from the commencement of
               the Plan Year, or in the case of the successor Participating
               Division, from his/her commencement of employment to Plan Year
               end.

          b.   TRANSFERS BETWEEN PARTICIPATING DIVISION AND NON-PARTICIPATING
               DIVISION AND RETIREMENT, DEATH OR DISABILITY OF PARTICIPATING
               EXECUTIVE.  In the event a participant transfers from a
               Participating Division to a Non-Participating Division, a pro
               rata incentive bonus calculated on the basis of the number of
               months (a major portion of a month to be considered a whole
               month) during the Plan Year the executive was a Participant in
               the Plan, over 12, will be awarded in the due course of the
               Plan's administration.  The same formula shall be utilized for
               executives who transfer from a Non-Participating Division to a
               Participating Division.  The same method of calculating an
               incentive bonus shall also be utilized in calculating incentive
               bonuses for participants who die, become disabled or who retire
               from the Company during the year.  Any such incentive bonuses
               would be paid only in the normal course of administration of
               the Plan.

          c.   NEW EXECUTIVE EMPLOYEES.  Upon recommendation of the Chief
               Personnel Officer or the Chief Executive Officer of a Division,
               whichever is applicable, and following approval thereof by the
               Chairman of the Company, a new executive employee who will have
               been employed by a Participating Division prior to the end of a
               Plan Year may be designated as a participant in the Plan,
               subject to the conditions of the Plan.

          d.   TERMINATION OTHER THAN RETIREMENT, DEATH OR DISABILITY.  A
               participant who terminates his/her employment during the Plan
               Year for any reason other than retirement, death or disability,
               shall not be eligible for and shall not receive an incentive
               bonus for the subject Plan Year.  A participant who terminates
               following the completion of the subject Plan Year, but prior to
               the payout of such incentive bonus shall receive the incentive
               bonus under procedures which would, only for such purpose,
               treat them as still employed at the time of the Plan payout.

          e.   PROMOTION OR JOB CHANGE.  A participant who has a promotion
               and/or a job change during a Plan Year will have his/her
               incentive bonus calculated using each grade level separately.
               The score and grade level shall determine the bonus percentage
               and that percentage shall be applied to the Midpoint of Salary
               Range while in the grade level.  The total incentive bonus will
               be the sum of the bonuses for each grade level.


                                          2

<PAGE>

          f.   MARKET PRICING ADJUSTMENT.  A participant whose grade level is
               adjusted during the Plan Year due to a "market pricing
               adjustment" will have his/her bonuses calculated for the entire
               period using the adjusted grade.  If a, b and/or e are
               applicable, those sections shall also apply and this section f
               shall be applicable only for the period that the "market
               pricing adjustment" relates to.

Sec. 1.5  PROCESS FOR DETERMINATION OF INCENTIVE BONUSES

          a.   DEFINED INCENTIVE BONUS TERMS

               "Bonus Matrix"

                   The "Bonus Matrix" refers to either of two separate tables
                   setting forth figures which indicate with varying job grade
                   level classifications, the percentage of incentive bonus
                   attributable to each PTOC Score or EVA Score in relationship
                   to the participant's Midpoint of Salary Range.  The "Bonus
                   Matrix" may be changed from time to time at the election of
                   the Compensation Committee but any change in the Bonus
                   Matrix shall have prospective application only.

               "Capital Charge"

                   "Capital Charge" is the cost of capital invested in the
                   business operation, adjusted for the maturity of the assets
                   employed by such business operation.

               "Covered Officer"

                   "Covered Officer" includes all participants whose
                   compensation, in the year for which the bonus is calculated,
                   is subject to the compensation expense deduction limitations
                   set forth in Section 162(m) of the Internal Revenue Code of
                   1986, as amended.

               "EVA"

                   "EVA" (economic value added) is PTOC after taxes less a
                   Capital Charge.

               "EVA Score"

                   The "EVA Score" is determined from a schedule that is
                   approved by the Compensation Committee that gives a score
                   for the level of EVA achieved by the Division and/or
                   Company.  The schedule may be modified annually.


                                          3

<PAGE>

               "Midpoint of Salary Range"

                   The "Midpoint of Salary Range" of a participant during the
                   related incentive bonus Fiscal Year is the midpoint for
                   his/her job grade as set forth in the salary range by job
                   grade that is applicable.

               "PTOC"

                   "PTOC" (pre-tax operating contribution) is operating income 
                   on a first-in, first-out inventory accounting basis, with 
                   certain adjustments for treating all leases as operating 
                   leases and ignoring the effects of securitizing accounts 
                   receivable and large non-recurring items.

               "PTOC Score"

                   The "PTOC Score" is determined from a schedule that is
                   approved by the Compensation Committee that gives a score
                   for the level of PTOC achieved by the Division and/or
                   Company.  The schedule may be modified annually.

          b.   DETERMINATION OF BONUS BASED UPON PTOC

               (1) COMPENSATION POLICY AND INTENT OF PTOC BONUSES

                   Incentive bonuses under the PTOC portion of the Plan
                   are based on the Division and/or Company PTOC for the
                   Fiscal Year.

               (2) NON-POOLED

                   Incentive bonuses for each participant will be
                   calculated by taking the participant's bonus percentage
                   from the PTOC Bonus Matrix, using his/her salary grade,
                   and multiplying it by his/her Midpoint of Salary Range.

               (3) POOLED

                   A bonus pool is calculated by multiplying the
                   percentage from the Bonus Matrix using the PTOC Score
                   for each participant by the participant's Midpoint of
                   Salary Range.

                   The incentive bonus for each participant will be based
                   on a ratio of his/her bonus to all bonuses paid under
                   the Executive Incentive Plan (Personal Score).  The
                   percentage determined by that ratio will be multiplied
                   by the bonus pool.


                                          4

<PAGE>

               (4) MINIMUM SCORE

                   No bonus will be payable to a participant under this
                   Plan unless his/her personal score under the Executive
                   Incentive Plan (Personal Score) is equal to or higher
                   than a minimum set by the Division or the Compensation
                   Committee.

               (5) SELECTION OF POOLED OR NON-POOLED

                   The Compensation Committee will determine whether a
                   Division and/or Company is to be pooled or non-pooled.

          c.   DETERMINATION OF BONUS BASED UPON EVA

               (1) COMPENSATION POLICY AND INTENT OF EVA BONUSES

                   Incentive bonuses under the EVA portion of the Plan are
                   based on the Division and/or Company EVA for the Fiscal
                   Year.

               (2) NON-POOLED

                   A bonus pool is calculated by multiplying the
                   percentage from the Bonus Matrix using the EVA Score
                   for each participant by the participant's Midpoint of
                   Salary Range.

               (3) POOLED

                   A bonus pool is calculated by multiplying the
                   percentage from the Bonus Matrix using the EVA Score
                   for each participant by the participant's Midpoint of
                   Salary Range.

                   The incentive bonus for each participant will be based
                   on a ratio of his/her bonus to all bonuses paid under
                   the Executive Incentive Plan (Personal Score).  The
                   percentage determined by that ratio will be multiplied
                   by the bonus pool.

               (4) MINIMUM SCORE

                   No bonus will be payable to a participant under this
                   Plan unless his/her personal score under the Executive
                   Incentive Plan (Personal Score) is equal to or higher
                   than a minimum set by the Division or the Compensation
                   Committee.


                                          5

<PAGE>

               (5) SELECTION OF POOLED OR NON-POOLED

                   The Compensation Committee will determine whether a
                   Division and/or Company is to be pooled or non-pooled.


          d.   MAXIMUM BONUS

               The maximum bonus payable under the Plan is equal to 400% of
               the salary of the Chief Executive Officer (the "CEO") or other
               Covered Officer set forth in the Proxy Statement covering the
               year during which the bonus was earned.  If the CEO or other
               Covered Officer held a different office or was not employed in
               his/her position for the full year covered by that Proxy
               Statement, the maximum bonus is 400% of the highest salary
               reported in such year.  Provided, however, in either case the
               aggregate of all bonuses paid to the CEO or other Covered
               Officer under any combination of this Plan and the Personal
               Score Plan may not exceed 400% of the relevant salary. In
               addition, for purposes of calculating the maximum bonus payable
               to the CEO or any other Covered Officer, the salary of the
               participant may not exceed 200% of the salary earned by the
               Company's CEO for Fiscal 1996 as reported in its Proxy
               Statement covering that year. The aggregate of all bonuses paid
               to any other executive not listed above under any combination
               of this Plan and the Personal Score Plan may not exceed 400% of
               his/her base salary.  If it is necessary to reduce a bonus in
               order to comply with the limitation on the maximum aggregate
               bonus payable to a participant, then the reduction shall be
               applied first to the bonus payable under the Personal Score
               Plan and then, if necessary, to the bonus payable under this
               Plan.

                                      Article II

Sec. 2.1  PAYMENT OF BONUS.  Normally the total incentive bonus for a Fiscal
          Year will be paid in cash as soon as administratively feasible after
          the amount of the incentive bonus has been computed.

          However, any participant who is a participant in a deferred
          compensation plan or arrangement of the Company, may have his/her
          incentive bonus deferred pursuant to that plan or arrangement.

                                     Article III

Sec. 3.1  BENEFICIARY.  Any incentive bonus payments which become
          distributable after the death of a participant shall be distributed
          as they become due to such person or persons, or other legal entity
          as the participant may have designated in writing delivered to
          his/her Participating Division's personnel office on an approved
          form.  The participant may, from time to time, revoke or change any
          such designation by writing delivered to such Participating
          Division's personnel office on an approved form.  If there is no
          unrevoked



                                          6

<PAGE>

          designation on file with such corporate personnel office at the
          participant's death, or if the person or persons designated therein
          shall have all predeceased the participant, such distributions shall
          be made to the participant's spouse, or in the absence of a spouse,
          children and if the participant has no spouse or children, to the
          participant's estate.  If a participant has deferred his/her
          incentive bonus pursuant to a plan or arrangement, the plan or
          arrangement shall govern the beneficiary designation.

                                      Article IV

Sec. 4.1  ADMINISTRATION AND INTERPRETATION OF PLAN.  This Plan shall be
          interpreted by the Compensation Committee of the Company and its
          interpretations shall be final and binding on participants,
          Participating Divisions, and all other parties in interest.

          The Plan shall be administered by the Compensation Committee
          selected by the Board of Directors.  The Plan Committee reserves the
          right, from time to time, to prescribe rules and regulations, not
          inconsistent with the provisions of the Plan, and to modify or
          revoke such rules and regulations at such time and in such manner as
          it may deem proper.  A copy of this Plan and all such rules and
          regulations will be supplied to each person participating in the
          Plan and a copy of the then current Plan shall be maintained in the
          Company's personnel office and at the personnel office of each
          Participating Division and shall be available, upon request, for
          review by any participant or his duly authorized agent.  All persons
          in the Plan shall be bound by the terms of the Plan and of all rules
          and regulations pursuant thereto, all as now in effect or hereafter
          amended, promulgated or passed which shall likewise be maintained at
          the Company and each Participating Division personnel office.

                                      Article V

Sec. 5.1  RIGHTS OF PARTICIPANTS AND BENEFICIARIES.  The Plan is not an
          employment agreement and does not assure or evidence to any degree
          the continued employment or the claim to continued employment of any
          participant for any time or period or job.

          No participant or beneficiary shall, by virtue of this Plan, have
          any interest in any specific asset or assets of the Company or any
          Participating Division.  A participant or beneficiary has only an
          unsecured contract right to receive cash payments in accordance with
          and at the times specified by the Plan.

          No participant shall have the right or ability to assign, pledge, or
          otherwise dispose of any part of an incentive bonus hereunder
          (except as provided in Section 3.1 hereof).

                                      Article VI

Sec. 6.1  OVERVIEW.  It is specifically understood that the Chairman of the
          Board and Chief Executive Officer of the Company shall at all times
          retain the authority to veto or rescind any appointment or
          designation of an individual as a participant (except an


                                          7

<PAGE>

          Executive Officer) under this Plan but it is the intent of the Plan
          that such authority shall be exercised with restraint and only for
          circumstances deemed by said officer to be of importance for
          preserving the integrity of the Plan's policy and/or its
          performance.

                                     Article VII

Sec. 7.1  TERMINATION OF PLAN.  This Plan may be amended or terminated at any
          time by the Board of Directors of the Company.  Such amendment or
          termination, will not, without the participant's written consent,
          affect his/her incentive bonus or bonuses previously earned.

                                     Article VIII

Sec. 8.1  MISCELLANEOUS DEFINITIONS.

          a.   "COMPENSATION COMMITTEE":  shall mean that committee of the
               Board of Directors of the Company designated as such on January
               12, 1994 or as it is thereafter designated during the term
               hereof and if during the term hereof no such named committee
               shall be designated by the Board of Directors it shall mean the
               Committee of the Board most nearly performing the duties of the
               Compensation Committee as defined at the time of its
               elimination as a Board Committee.

          b.   "PLAN YEAR":  Plan Year shall be the applicable financial
               "Fiscal Year" of the Company.

          c.   "RETIRE OR RETIREMENT":  Retire or Retirement means a
               termination of employment pursuant to an arrangement contained
               in any formal private retirement plan or written agreement then
               in effect by the Company or any participating Division relative
               to the subject participant.

          d.   "CHAIRMAN":  Chairman shall at all times refer to the incumbent
               Chairman of the Board of Directors of the Dayton Hudson
               Corporation.

                                      Article IX

Sec. 9.1  MISCELLANEOUS PROVISIONS

          a.   HEADINGS.  Headings at the beginning of sections hereof are for
               convenience of reference, shall not be considered a part of the
               text of the Plan, and shall not influence its construction.

          b.   CAPITALIZED DEFINITIONS.  Capitalized terms used in the Plan
               shall have their meaning as defined in the Plan unless the
               context clearly indicates to the contrary.


                                          8

<PAGE>

          c.   GENDER.  Any references to gender also include the opposite
               gender.

          d.   USE OF COMPOUNDS OF WORD "HERE".  Use of the words "hereof",
               "herein", "hereunder", or similar compounds of the word "here"
               shall mean and refer to the entire Plan unless the context
               clearly indicates to the contrary.

          e.   CONSTRUED AS A WHOLE.  The provisions of the Plan shall be
               construed as a whole in such manner as to carry out the
               provisions thereof and shall not be construed separately
               without relation to the context.

          f.   SHAREHOLDER APPROVAL.  No bonuses, awards or other compensation
               will be granted or paid pursuant to this Plan unless and until
               this Plan is approved by the affirmative vote of a majority of
               the voting power of the shares present and entitled to vote at
               a meeting of the Company's shareholders.






                                          9


<PAGE>

                              DAYTON HUDSON CORPORATION

                          EXECUTIVE LONG TERM INCENTIVE PLAN
                                       OF 1981
                        (AS AMENDED AND RESTATED MAY 21, 1997)


                                      ARTICLE I
                              ESTABLISHMENT OF THE PLAN

    1.1  The name of this plan shall be "The Dayton Hudson Corporation
Executive Long Term Incentive Plan of 1981" (hereinafter called the "Plan").

    1.2  The purpose of the Plan is to advance the interim performance and
long-term growth of the Company by offering long-term incentives, in addition to
current compensation and other benefits, to those key employees of the Company
and its Subsidiaries who the Plan Committee determines will contribute to such
performance and growth inuring to the benefit of the shareholders of the
Company.  Such long-term incentives may take the form of Stock Options, or
Performance Shares, or Restricted Stock Awards or any combination.

                                      ARTICLE II
                                     DEFINITIONS

    2.1  AWARD.  An "Award" is used at times in the Plan to refer to the act of
granting a Stock Option, Performance Share or Restricted Stock Award under the
Plan.

    2.2  BOARD.  "Board" is the Board of Directors of Dayton Hudson
Corporation.

    2.3  CODE.  "Code" is the Internal Revenue Code of 1986, as amended, as now
in force or as hereafter amended.

    2.4  COMPANY.  "Company" is Dayton Hudson Corporation, a Minnesota
corporation, and any successor thereof.

    2.5  COVERED OFFICER.  "Covered Officer" includes all Participants whose
compensation, in the year in which the Award is made, is subject to the
compensation expense deduction limitations set forth in Section 162(m) of the
Code.

    2.6  DATE OF GRANT.  "Date of Grant" shall be the date designated in the
resolution by the Plan Committee as the date of such Stock Option(s) or
Performance Share(s) or Restricted Stock Award(s), but such date shall not be
earlier than the date of the resolution and action thereon by the Plan
Committee, or earlier than the effective date of the Plan, and in the absence of
a date of grant or a fixed method of computing such date being specifically set
forth in the Plan Committee's resolution, then the Date of Grant shall be the
date of such Plan Committee's resolution and action.

<PAGE>

    2.7  FAIR MARKET VALUE.  "Fair Market Value" of a share of Company common
stock on any date is 100% of the mean between the high and low prices for such
stock as reported for such stock on the New York Stock Exchange Composite
Transactions Listing ("Composite Listing") on such date, or in the absence of
such report 100% of the mean between the high and low prices of such stock on
the New York Stock Exchange on such date or, if no sale has been recorded on the
Composite Listing or made on such Exchange on such date, then on the last
preceding date on which any such sale shall have been made in the order of
primacy above indicated.

    2.8  HOLDER.  A "Holder" is a person who has been granted a Restricted
Stock Award.

    2.9  INCENTIVE STOCK OPTIONS.  "Incentive Stock Options" are Stock Options
that are intended to qualify under Section 422 of the Code.

    2.10  NON-QUALIFIED OPTIONS.  "Non-Qualified Options" are Stock Options
that are not intended to qualify under Section 422 of the Code.

    2.11  PARTICIPANT.  A "Participant" is a person designated as such by the
Plan Committee, pursuant to Article III hereof, for participation in the Plan.

    2.12  PERFORMANCE GOALS.  "Performance Goals" are defined in Section 4.1
hereof.

    2.13  PERFORMANCE PERIOD.  "Performance Period", with respect to a
Performance Share, is a period of four consecutive fiscal years of the Company,
beginning with the fiscal year in which such Performance Share is granted and
may be referred to herein and by the Plan Committee by use of the calendar year
in which a particular Performance Period commences.

    2.14  PERFORMANCE SHARE.  A "Performance Share" is a potential award
consisting of a right to one share of the Company's $.3333 par value common
stock (subject to increase as provided in Section 4.2 hereof) or a lesser number
of shares and the cash payment set forth in Section 5.2 hereof.  A Performance
Share shall be of no value to a Participant unless and until earned in
accordance with Article V hereof.

    2.15  PLAN COMMITTEE.  The "Plan Committee" is the Committee referenced in
Article IX hereof.

    2.16  PLAN YEAR.  The "Plan Year" shall be a fiscal year of the Company
falling within the term of this Plan.

    2.17  RELEVANT CHANGE ADJUSTMENTS.  Appropriate adjustments in the number
of shares and in the option price per share as authorized herein, may be made by
the Plan Committee, in its discretion (except as provided in Section 11.8
hereof), to give effect to adjustments made in the number of shares of Company
common stock through a merger, consolidation, recapitalization,
reclassification, combination, spin-off, common stock dividend, stock split or
other relevant change.


                                          2

<PAGE>

    2.18  RESTRICTED STOCK AWARD.  A "Restricted Stock Award" is an Award
granted under Article VII of this Plan.

    2.19  STOCK OPTION.  A "Stock Option" is a right accruing in a Participant
to purchase from the Company one share of the Company's $.3333 par value common
stock at the Fair Market Value of such share of common stock on the Date of
Grant of the Stock Option, such exercise of option to be made any time within
ten years and one day (ten years with respect to Incentive Stock Options)
following the Date of Grant, and containing the terms and conditions set forth
or allowed under Article VI hereof.  Stock Options may be either Non-Qualified
Options or Incentive Stock Options.

    2.20  SUBSIDIARY CORPORATION.  For purposes of this Plan, the term
"Subsidiary" or "Subsidiary Corporation" means any corporation (other than the
Company) in an unbroken chain of corporations beginning with the Company, in
which each of the corporations other than the last corporation in the unbroken
chain owns stock possessing fifty percent or more of the total combined voting
power of all classes of stock in one of the other corporations in such chain as
determined at the point in time when reference is made to such "Subsidiary" or
"Subsidiary Corporation" in this Plan.

    2.21  CHANGE IN CONTROL.  A "Change in Control" shall be deemed to have
occurred if:

    (a)  a majority of the directors of the Company shall be persons other than
         persons

         (i)       for whose election proxies shall have been solicited by the
                   Board or

         (ii)      who are then serving as directors appointed by the Board to
                   fill vacancies on the Board caused by death or resignation
                   (but not by removal) or to fill newly-created directorships,

    (b)  30% or more of the outstanding Voting Stock (as defined in Article IV
         of the Restated Articles of Incorporation, as amended, of the Company)
         of the Company is acquired or beneficially owned (as defined in
         Article IV of the Restated Articles of Incorporation, as amended, of
         the Company) by any person (as defined in Article IV of the Restated
         Articles of Incorporation, as amended, of the Company), or

    (c)  the shareholders of the Company approve a definitive agreement or plan
         to

         (i)       merge or consolidate the Company with or into another
                   corporation (other than (1) a merger or consolidation with a
                   Subsidiary of the Company or (2) a merger in which the
                   Company is the surviving corporation and either (A) no
                   outstanding Voting Stock of the Company (other than
                   fractional shares) held by shareholders immediately prior to
                   the merger is converted into cash (except cash upon the
                   exercise by holders of Voting Stock of the Company of
                   statutory dissenters' rights), securities, or other property
                   or (B) all holders of outstanding Voting Stock of the Company
                   (other than fractional shares) immediately prior to the
                   merger (except those that exercise statutory


                                          3

<PAGE>

                   dissenters' rights) have substantially the same proportionate
                   ownership of the Voting Stock of the Company or its parent 
                   corporation immediately after the merger),

         (ii)      exchange, pursuant to a statutory exchange of shares of
                   Voting Stock of the Company held by shareholders of the
                   Company immediately prior to the exchange, shares of one or
                   more classes or series of Voting Stock of the Company for
                   shares of another corporation or other securities, cash or
                   other property,

         (iii)     sell or otherwise dispose of all or substantially all of the
                   assets of the Company (in one transaction or a series of
                   transactions) or

         (iv)      liquidate or dissolve the Company.

                                     ARTICLE III
                    GRANTING OF STOCK OPTIONS, PERFORMANCE SHARES
                     AND RESTRICTED STOCK AWARDS TO PARTICIPANTS

    3.1  ELIGIBLE EMPLOYEES.  Stock Options, Restricted Stock Awards or
Performance Shares may be granted by the Plan Committee to any key employee of
the Company or a Subsidiary Corporation.  A Stock Option(s) or Performance
Share(s) or Restricted Stock Award(s) may be granted to a director of the
Company provided that he/she is also at the time of grant a key employee of the
Company or a Subsidiary Corporation.  No Stock Option(s) or Performance Share(s)
or Restricted Stock Award(s) shall be granted to a person who is at the time of
award a member of the Plan Committee.  A person who has been engaged by the
Company for employment shall be eligible for grants under the Plan, provided
such person actually reports for and commences such employment within ninety
days after the Date of Grant.

    3.2  DESIGNATION OF PARTICIPANTS.  At any time and from time to time during
the Plan Year, the Plan Committee may designate the key employees of the Company
and its Subsidiaries eligible for Awards.

    3.3  ALLOCATION OF STOCK OPTION(S), PERFORMANCE SHARE(S) OR RESTRICTED
STOCK AWARD(S).  Contemporaneously with the designation of a Participant
pursuant to Section 3.2 hereof, the Plan Committee shall determine the number of
Stock Option(s) and/or Restricted Stock Award(s) and/or Performance Share(s) to
be granted to such Participant and the Date of Grant for such related Stock
Option or Performance Share or Restricted Stock Award, taking into consideration
such factors as it deems relevant, which may include the following:

    (a)  the total number of Stock Option(s) and/or Restricted Stock Award(s)
         and/or Performance Share(s) available for allocation to all
         Participants; and

                                          4

<PAGE>

    (b)  the work assignment or the position of the Participant and its
         sensitivity and/or impact in relationship to the profitability and
         growth of the Company and its Subsidiaries; and

    (c)  the Participant's current and potential performance in reference to
         such factors.

Allocation of Awards may, in the discretion of the Plan Committee, be in the
form of Stock Option(s) solely or Performance Share(s) solely, or Restricted
Stock Award(s) solely, or any combination in whatever relationship one to the
other, if any, as the Plan Committee in its discretion so determines. 
Allocation of Stock Options may, in the discretion of the Plan Committee, be in
the form of Incentive Stock Option(s) solely or Non-Qualified Option(s) solely
or a combination in whatever relationship to the other, if any, as the Plan
Committee in its discretion so determines.

    3.4  NOTIFICATION TO PARTICIPANTS AND DELIVERY OF DOCUMENTS.  As soon as
practicable after such determinations have been made, each Participant, shall be
notified of (i) his/her designation as a Participant, (ii) the Date of Grant,
and (iii) the number of Stock Option(s), and/or Restricted Stock Award(s) and/or
the number of Performance Share(s) granted to the Participant, and in the case
of Performance Share(s), the Performance Period and in the case of Restricted
Stock Award(s), the Restriction Period.  The Participant shall thereafter be
supplied with written evidence of any such granted Performance Share(s) and/or
Restricted Stock Award(s), and shall receive a Stock Option exercisable for
purchase of one share of the Company's $.3333 par value common stock for each
Stock Option granted to the Participant pursuant to this Plan or indicating the
aggregate of such grant, which option agreement(s) shall be in conformity with
the provisions of Article VI hereof.

                                      ARTICLE IV
                         PERFORMANCE GOALS AND MAXIMUM AWARD

    4.1  ESTABLISHMENT OF GOALS.  Within a reasonable period of time after the
beginning of each Performance Period, Performance Goals relative to such
Performance Period shall be established by the Plan Committee in its absolute
discretion.  Such Performance Goals may include, but, except as provided below,
are not limited to, criteria such as PTOC, EVA, amount or rate of growth in
consolidated profits of the Company expressed as a percent, earnings per share,
return on capital, return on investment, return on shareholders' equity. 
Performance Goals for Covered Officers must be based upon one or more of the
foregoing specifically described performance goals.  Performance Goals may be
absolute in their terms or be measured against or in relationship to other
companies comparably, similarly or otherwise situated.  The Plan Committee, in
its sole discretion, may modify the Performance Goals if it determines that
circumstances have changed and modification is required to reflect the original
intent of the Performance Goals.  The Plan Committee may in its discretion
classify Participants into as many groups as it determines, and as to any
Participant(s) relate his/her Performance Goals partially, or entirely, to the
measured performance, either absolutely or relatively, of an identified
Subsidiary, operating company or test strategy or new venture of the Company.

                                          5

<PAGE>

    4.2  LEVELS OF PERFORMANCE REQUIRED TO EARN PERFORMANCE SHARES.  At or
about the same time that Performance Goals are established for a specific
period, the Plan Committee shall in its absolute discretion establish the
percentage (not to exceed 150% thereof) of the Performance Share(s) granted for
such Performance Period which shall be earned by the Participant for various
levels of performance measured in relation to achievement of Performance Goals
for such Performance Period.

    4.3  OTHER RESTRICTIONS.  The Plan Committee may provide restrictions on
the delivery of common stock of the Company upon the earning of Performance
Shares, including the future forfeiture of all or part of the common stock
earned.  The Plan Committee may provide that the shares of the Company's .3333
par value common stock issued on Performance Shares Earned be held in escrow
and/or legended.

    4.4  NOTIFICATION TO PARTICIPANTS.  Promptly after the Plan Committee has
established Performance Goals for a specific Performance Period or modified such
goals, each Participant who has received a grant of any Performance Share(s) for
that period shall be provided with written evidence of the Performance Goals so
established or modified.

    4.5  During any Plan Year, no Covered Officer may receive Awards that, in
the aggregate, could result in that Participant receiving, earning or acquiring
more than 1,000,000 shares of the Company's $.3333 par value common stock,
subject to the adjustments described in Section 2.17.

                                      ARTICLE V
                            EARNING OF PERFORMANCE SHARES

    5.1  MEASUREMENT OF PERFORMANCE AGAINST PERFORMANCE GOALS.  The Plan
Committee shall as soon as practicable after the close of each Performance
Period, make a determination of:

    (a)  the extent to which the Performance Goals for such Performance Period
         have been achieved;

    (b)  the percentage of the Performance Shares granted for such Performance
         Period which are earned for such Performance Period by Participants
         who have been from his/her date of hire in the continuous employ of
         the Company or Subsidiary or a combination thereof, during the subject
         Performance Period; and

    (c)  the percentage of Performance Shares to be paid in cash, if any.  The
         percentage paid in cash shall be uniform for all Participants in a
         particular Performance Period.

These determinations shall be absolute and final as to the facts and conclusions
therein made and be binding on all parties.  Promptly after the Plan Committee
has made the foregoing determination each Participant who has earned Performance
Share(s) based thereon shall be notified, in writing, of the number of
Performance Shares so earned.  For all purposes of this Plan notice shall be
deemed to have been given the date action is taken by the Plan Committee making
the determination.

                                          6

<PAGE>

    5.2  TREATMENT OF PERFORMANCE SHARES EARNED.  Upon the determination that a
percentage of the Performance Share(s) has been earned for a Performance Period,
a Participant to whom such earned Performance Share(s) has been granted and who
has been (or was) in the employ of the Company or a Subsidiary thereof
continuously from the date of his/her hire during the subject Performance Period
to which the grant relates, subject to the exceptions set forth at Section 5.5
and Section 5.6 hereof, shall be entitled, subject to the other conditions of
this Plan, to receive the shares of the Company's $.3333 par value common stock
for each Performance Share earned (less the shares paid in cash), plus a cash
payment in the amount of the Fair Market Value of the shares of common stock to
be paid in cash as determined in Section 5.1(c) hereof, calculated as of the
close of business on the date of the notice referred to in Section 5.1 hereof. 
The provisions of Section 5.5 to the contrary notwithstanding, the Plan
Committee may provide that the issued shares of common stock be held in escrow
and/or be legended and that the common stock be subject to restrictions,
including the future forfeiture of all or a part of the shares.  Performance
Shares shall under no circumstances become earned or have any value whatsoever
for any Participant who is not in the employ of the Company or its Subsidiaries
continuously during the entire Performance Period for which such Performance
Shares are granted, except as provided at Section 5.5 or Section 5.6 hereof.

    5.3  STOCK-CASH DISTRIBUTION.  Each distribution determined in accordance
with Section 5.2 above shall be made as soon as practicable after Performance
Shares have been determined to have been earned unless the provisions of Section
5.4(a) hereof are applicable to a Participant.

    5.4(a)  DEFERRAL OF RECEIPT OF PERFORMANCE SHARE EARNOUT.  A Participant
who has received a grant of Performance Shares may by compliance with the then
applicable procedures under the Plan irrevocably elect in writing to defer
receipt of all or any part of the stock-cash distribution associated with the
earnout, if any, of the Performance Shares (the combination thereof hereafter
referred to as the "deferred account").  The deferral shall be effective until
the Participant terminates his/her employment with the Company and its
Subsidiaries except as otherwise provided herein.

    The terms and conditions of such deferral, including but not limited to,
the period of time for, and form of, election; the manner and method of payout;
the form in which the deferred account shall be held; the interest equivalent or
other payment that shall accrue upon the deferred account pending its payout;
and the use and form of dividend equivalents in respect of stock units included
within any deferred account, shall be as determined from time to time by the
Plan Committee, which Plan Committee may change any and all of the terms and
conditions at any time applicable to deferrals thereafter made.

    5.4(b)  AMENDMENT OF DEFERRAL ARRANGEMENTS.  The Plan Committee may, at any
time and from time to time, but prospectively only except as hereinafter
provided, amend, modify, change, suspend or cancel any and all of the rights,
procedures, mechanics and timing parameters relating to the deferral of receipt
of Performance Share earnout under the Plan as set forth at Section 5.4(a)
hereof.  In addition, the Plan Committee may, in its sole discretion, accelerate
the payout of the deferred account, or any portion thereof, either in a lump sum
or in a series of payments, but under the following conditions only:

                                          7

<PAGE>

    (a)  the Federal tax statutes, regulations or interpretations are amended,
         modified, or otherwise changed or affected in such a manner as to
         adversely alter or modify the tax effect of the "deferred account" as
         it is comprehended under the tax law and interpretations in effect for
         deferred accounts as of the effective date of this Plan, or

    (b)  the deferred account holder suffers or incurs an event that would
         qualify for a "withdrawal" of contributions that have not been
         accumulated for two years without adverse consequences on the tax
         status of a qualified profit-sharing or stock bonus plan under the
         Federal tax laws applicable from time to time to such types of plans.

    5.5  NON-DISQUALIFYING TERMINATION OF EMPLOYMENT.  Except for Section 5.6
hereof, the only exceptions to the requirement of continuous employment during a
Performance Period for Performance Share earnout eligibility are termination of
a Participant's employment by reason of death (in which event the Performance
Shares may be transferable by will or the laws of descent and distribution only
to such Participant's beneficiary designated to receive the Performance Shares
or to the Participant's applicable legal representatives, heirs or legatees),
total and permanent disability, normal or late retirement or early retirement,
with the consent of the Plan Committee, or transfer of an executive in a
spin-off, with the consent of the Plan Committee, occurring during the
Performance Period applicable to the subject Performance share grant.  In such
instance an earnout of the Performance Shares shall be made, as of the end of
the Performance Period, and 100% of the total Performance Shares that would have
been earned during the Performance Period shall be earned and paid out;
provided, however, in a spin-off situation the Plan Committee may set additional
conditions, such as, without limiting the generality of the foregoing,
continuous employment with the spin-off entity.  If a Participant's termination
of employment does not meet the criteria set forth above, but the Participant
had at least 15 years of continuous employment with the Corporation or a
Subsidiary or any combination thereof, provided that if the person is not an
Executive Officer (as defined under the Securities Exchange Act of 1934, as
amended, and the regulations promulgated thereunder) of the Corporation at time
of termination such 15 years need not be continuous, the Plan Committee may
allow earn-outs of up to 100% of the total Performance Shares for the
Performance Period(s) in which the termination of employment occurred, subject
to any conditions that the Plan Committee shall determine.

    5.6  CHANGE IN CONTROL.  In the event of a Change in Control, all
outstanding Performance Shares granted under the Plan shall be proratably
payable ten days after the Change in Control; provided that no Performance Share
shall be payable to a Participant within six months after the Date of Grant. 
The amount of Performance Shares payable shall be determined by multiplying 100%
of each Performance Share grant by a fraction, the numerator of which shall be
the number of months that have elapsed in the applicable Performance Period and
the denominator of which shall be forty-eight.

                                      ARTICLE VI
                                    STOCK OPTIONS

    6.1  NON-QUALIFIED OPTION.  Non-Qualified Options granted under the Plan
are not intended to be Incentive Stock Options under the provisions of Section
422 of the Code.  The Non-Qualified 

                                          8

<PAGE>

Options shall be evidenced by Non-Qualified Option agreements in such form and
not inconsistent with the Plan as the Plan Committee shall in its sole
discretion approve from time to time, which agreements shall specify the number
of shares to which they pertain and the purchase price of such shares and shall,
but without limitation, contain in substance the following terms and conditions:

    (a)  OPTION PERIOD.  Each option granted shall expire and all rights to
         purchase shares thereunder shall cease ten years and one day after the
         Date of Grant of the Stock Option or on such date prior thereto as may
         be fixed by the Plan Committee, or on such date prior thereto as is
         provided by this Plan in the event of termination of employment or
         death or reorganization pursuant to Section 11.8(b) hereof.  No option
         shall permit the purchase of any shares thereunder during the first
         year after the Date of Grant of such option, except as provided in
         Section 6.3 hereof.

    (b)  TRANSFERABILITY AND TERMINATION OF OPTIONS.  During the lifetime of an
         individual to whom an option is granted, the option may be exercised
         only by such individual and only while such individual is an employee
         of the Company or a Subsidiary and only if the Participant has been
         continuously so employed by any one or combination thereof since the
         Date of Grant of the option, provided, however, that if the employment
         of such Participant by the Company or a Subsidiary Corporation
         terminates, the option may additionally be exercised but only as
         follows and in no event later than ten years and one day after the
         Date of Grant of the Stock Option, except as set forth in (ii) below:

         (i)       if a Participant's termination of employment occurs by
                   reason of normal or late retirement under any retirement
                   plan of the Company or its Subsidiaries or, with the consent
                   of the Plan Committee, by reason of early retirement under
                   any retirement plan of the Company or its Subsidiaries, or,
                   with the consent of the Plan Committee, the transfer of an
                   executive in a spin-off, or by reason of total and permanent
                   disability, as determined by the Plan Committee, without
                   retirement, then within five years after the date of such
                   termination of employment.  During the five-year period the
                   right to exercise options, if any, accruing in installments,
                   shall continue; provided, however, in a spin-off situation
                   the Plan Committee may set additional conditions, such as,
                   without limiting the generality of the foregoing, continuous
                   employment with the spin-off entity.

         (ii)      if a Participant's termination of employment occurs by
                   reason of death, then within five years after the date of
                   death or the life of the option, whichever is less, but in
                   no event less than one year after the date of death, during
                   which time installments shall continue to accrue.

         (iii)     if a Participant's termination of employment occurs for any
                   reason other than as specified in Section 6.1(b)(i) or (ii)
                   hereof, the Participant has been continuously employed by
                   the Company or a Subsidiary or any combination for more than
                   15 years, provided that if the person is not an Executive 


                                          9

<PAGE>


                   Officer (as defined under the Securities Exchange Act of
                   1934, as amended, and the regulations promulgated
                   thereunder) of the Corporation at the time of termination
                   such 15 years need not be continuous, and if the Plan
                   Committee so approves, then within a period of up to five
                   years after the date of termination of employment.  During
                   the period the right to exercise options, if any, accruing
                   in installments shall continue; provided, however, the Plan
                   Committee may set additional conditions.

         (iv)      if a Participant's termination of employment occurs for any
                   reason other than as specified in Section 6.1(b)(i) or (ii)
                   hereof, the Plan Committee has not approved an extension
                   pursuant to Section 6.1(b)(iii) and Participant's
                   termination of employment is not occasioned by the
                   commission of a dishonest or other illegal act, then, but
                   only with respect to installments that have as of the date
                   of termination already accrued, within ninety days after the
                   date of such termination of employment except in the case of
                   Participants who would at the time be subject to the
                   provisions of Section 16(b) of the Securities Exchange Act
                   of 1934, in which instance the period of exercise shall be
                   two hundred ten days after termination.  Those Participants
                   terminated because of the commission of a dishonest or other
                   illegal act shall have no additional period after
                   termination of employment in which to exercise their
                   options.  Absence on a leave of absence approved by the Plan
                   Committee shall not be deemed a termination or interruption
                   of continuous employment for the purposes of the Plan.

         (v)       Rights accruing to a Participant under the aforesaid
                   Subsections (b)(i), (b)(iii) and (b)(iv) may, upon the death
                   of a Participant subsequent to his/her termination of
                   employment, be exercised or perfected by his/her duly
                   designated beneficiary or otherwise by his/her applicable
                   legal representatives, heirs or legatees to the extent
                   vested in and unexercised or perfected by the Participant at
                   the date of his/her death.

                   No option shall be assignable or transferable by the
                   individual to whom it is granted, except that it may be
                   transferable by will or the laws of descent and distribution
                   in accordance with the provisions of the Plan.  An option,
                   if so transferable, may be exercised after the death of the
                   individual to whom it is granted only by such individual's
                   beneficiary designated to exercise the option or otherwise
                   by his/her applicable legal representatives, heirs or
                   legatees, and only within the specific time period set forth
                   above.

                   In no event whether by the Participant directly or by
                   his/her beneficiary or other representative shall any option
                   be exercisable at any time after its expiration date as
                   stated in the option agreement.  When an option is no longer
                   exercisable it shall be deemed for all purposes and without
                   further act to have lapsed and terminated.  The Plan
                   Committee may in its sole discretion, but shall not be
                   required to, determine, solely for the purposes of 


                                          10

<PAGE>

                   the Plan, that a Participant is permanently and totally
                   disabled and the acts and decisions of the Plan Committee
                   made in good faith in relation to any such determination
                   shall be conclusive upon all persons and interests affected
                   thereby.

    (c)  EXERCISE OF OPTIONS.  An individual entitled to exercise an option
         may, subject to its terms and conditions and the terms and conditions
         of the Plan, exercise it in whole at any time, or in part from time to
         time, by delivery to the Company at its principal office of written
         notice of exercise, specifying the number of whole shares with respect
         to which the option is being exercised.  Before shares may be issued
         payment must be made in full, in legal United States tender, in the
         amount of the purchase price of the shares to be purchased at the time
         and any amounts for withholding as provided in Section 11.9 hereof;
         provided, however, in lieu of paying for the exercise price in cash as
         described above, the individual may pay (subject to such conditions
         and procedures as the Plan Committee may establish) all or part of
         such exercise price by delivering owned and unencumbered shares of the
         Company common stock having a Fair Market Value on the date of
         exercise of the option equal to or less than the exercise price of the
         options exercised, with cash, as set forth above, for the remainder,
         if any, of the purchase price.  Subject to rules established by the
         Plan Committee, the withholdings required by Section 11.9 hereof may
         be satisfied by the Company withholding shares of Company common stock
         issued on exercise that have a Fair Market Value on the date of
         exercise of the option equal to or less than the withholding required
         by Section 11.9 hereof.

    6.2  INCENTIVE STOCK OPTION.  Incentive Stock Options granted under the
Plan are intended to be incentive stock options under Section 422 of the Code
and the Plan shall be administered, except with respect to the right to exercise
options after termination of employment, to qualify Incentive Stock Options
issued hereunder as incentive stock options under Section 422 of the Code.  An
Incentive Stock Option shall not be granted to an employee who owns, or is
deemed under Section 424(d) of the Code to own, stock of the Company (or of any
parent or Subsidiary of the Company) possessing more than 10% of the total
combined voting power of all classes of stock therein.  The aggregate Fair
Market Value (determined as of the time the option is granted) of the stock with
respect to which Incentive Stock Options are exercisable for the first time by
any Participant during any calendar year (under all incentive stock option plans
of the Company or any parent or Subsidiary of the Company) shall not exceed
$100,000.  The Incentive Stock Options shall be evidenced by Incentive Stock
Option Agreements in such form and not inconsistent with the Plan as the Plan
Committee shall in its sole discretion approve from time to time, which
agreements shall specify the number of shares to which they pertain and the
purchase price of such shares.

    The terms and conditions set forth in Subsections (a) through (c) of
Section 6.1 hereof shall apply to an Incentive Stock Option; provided that the
term of the Incentive Stock Option shall not exceed ten years; and provided,
further, that in the event Section 6.1(b)(i) hereof is applicable, all
installments shall become immediately exercisable.

                                          11

<PAGE>


    6.3  CHANGE IN CONTROL.  In the event of a Change in Control, all
outstanding options granted under the Plan shall accelerate and will be
exercisable in full for a period of two hundred ten (210) days after the Change
in Control; provided that no option shall be exercisable by a Participant (i)
within six months after the Date of Grant of the option or (ii) after the
termination date of the option.

                                     ARTICLE VII
                                   RESTRICTED STOCK

    7.1  RESTRICTION PERIOD TO BE ESTABLISHED BY THE PLAN COMMITTEE.  At the
time a Restricted Stock Award is made, the Plan Committee shall establish a
period of time (the "Restriction Period") applicable to such Award, which shall
be not less than three years.  Each Restricted Stock Award may have a different
Restriction Period, at the discretion of the Plan Committee.  Except as
permitted or pursuant to Sections 7.4, 7.5 or 11.8 hereof, the Restriction
Period applicable to a particular Restricted Stock Award shall not be changed.

    7.2  OTHER TERMS AND CONDITIONS.  Company common stock awarded pursuant to
a Restricted Stock Award shall be represented by a stock certificate registered
in the name of the Holder of such Restricted Stock Award.  The Holder shall have
the right to enjoy all shareholder rights during the Restriction Period with the
exception that:

    (i)       The Holder shall not be entitled to delivery of the stock
              certificate until the Restriction Period shall have expired.

    (ii)      The Company may either issue shares subject to such restrictive
              legends and/or stop-transfer instructions as it deems appropriate
              or provide for retention of custody of the Company common stock
              during the Restriction Period.

    (iii)     The Holder may not sell, transfer, pledge, exchange, hypothecate
              or otherwise dispose of the Company common stock during the
              Restriction Period.

    (iv)      A breach of the terms and conditions established by the Plan
              Committee pursuant to the Restricted Stock Award shall cause a
              forfeiture of the Restricted Stock Award, and any dividends
              withheld thereon.

    (v)       Dividends payable in cash or in shares of stock or otherwise may
              be either currently paid or withheld by the Company for the
              Holder's account.  At the discretion of the Plan Committee,
              interest may be paid on the amount of cash dividends withheld,
              including cash dividends on stock dividends, at a rate and
              subject to such terms as determined by the Plan Committee.

Provided, however, and the provisions of Section 7.4 to the contrary
notwithstanding, in lieu of the foregoing, the Plan Committee may provide that
no shares of common stock be issued until the Restriction Period is over and
further provide that the shares of common stock issued after the 

                                          12

<PAGE>

Restriction Period has been completed, be issued in escrow and/or be legended
and that the common stock be subject to restrictions including the forfeiture of
all or a part of the shares.

    7.3  PAYMENT FOR RESTRICTED STOCK.  A Holder shall not be required to make
any payment for Company common stock received pursuant to a Restricted Stock
Award, unless the Plan Committee requires payment for such stock in the
Restricted Stock Award.

    7.4  FORFEITURE PROVISIONS.  Subject to Section 7.5, in the event a Holder
terminates employment during a Restriction Period, a Restricted Stock Award will
be forfeited; provided, however, when the Plan Committee issues the Restricted
Stock Award, it may provide in the Restricted Stock Award agreement for
proration or full payout in the event of a termination of employment because of
normal or late retirement, early retirement or spin-off with the consent of the
Plan Committee, or death or total and permanent disability, as determined by the
Plan Committee, or termination of employment after 15 years of continuous
employment with the Corporation or a Subsidiary or any combination thereof,
provided that if the person is not an Executive Officer (as defined under the
Securities Exchange Act of 1934, as amended, and the regulations promulgated
thereunder) of the Corporation at the time of termination such 15 years need not
be continuous, subject to any other conditions the Plan Committee may determine.

    7.5  CHANGE IN CONTROL.  In the event of a Change in Control, all
outstanding Restricted Stock Awards granted under the Plan will be proratably
payable ten days after the Change in Control; provided that no Restricted Stock
Award shall be payable to a Participant within six months after the Date of
Grant.  The amount of Company common stock payable shall be determined by
multiplying each Restricted Stock Award granted by a fraction, the numerator of
which shall be the number of months that have elapsed in the applicable
Restriction Period and the denominator of which shall be the number of months in
the Restriction Period.

                                     ARTICLE VIII
                         SHARES OF STOCK SUBJECT TO THE PLAN

    8.1  The total number of shares that may be available for issuance under
all Performance Shares, Stock Options and Restricted Stock Awards granted
pursuant to the Plan shall not exceed in the aggregate 18,600,000 shares of the
Company's $.3333 par value common stock.  Shares covered by granted Performance
Shares which are not earned pursuant to any of the provisions of Article V
hereof, or Stock Options or Performance Shares or Restricted Stock Awards which
are forfeited for any reason or are not distributed or are covered by options
that lapse or are cancelled before exercise, shall (unless the Plan shall have
been terminated) again be available in the same relative amounts for other
Performance Share, Restricted Stock Award and Stock Option grants under the Plan
(except for shares for which cash equivalent payments are received by
Participants pursuant to the Plan), except that 660,825 shares for Stock
Options, Performance Shares or Restricted Stock Awards that were outstanding on
April 10, 1991 that are not earned or are forfeited for any reason or are not
distributed or lapse or are cancelled before exercise shall be available for
future grants and any additional shares for Stock Options, Performance Shares or
Restricted Stock Awards that were outstanding on April 10, 1991 that are not
earned or are forfeited for any reason or are not distributed or lapse or are
cancelled before exercise shall not be available for future Performance 

                                          13

<PAGE>

Shares, Restricted Stock Awards or Stock Option Grants.  Such shares may be
authorized and unissued shares, or may be treasury shares held by the Company or
may be shares purchased or held by the Company or a Subsidiary for purposes of
the Plan, or any combination thereof.

                                      ARTICLE IX
                              ADMINISTRATION OF THE PLAN

    9.1  The Plan will be administered by a committee of the Board appointed
from time to time by the Board.  Each member of the committee shall be a
"non-employee director" as that term is defined under Rule 16b-3, promulgated
under the Securities Exchange Act of 1934, as amended, or any successor statute
or regulation comprehending the same subject matter.

    9.2  The Plan Committee shall have and exercise all of the powers and
responsibilities  granted expressly or by implication to it by the provisions of
the Plan.  Subject to and as limited by such provisions, the Plan Committee may
from time to time enact, amend and rescind such rules, regulations and
procedures with respect to the administration of the Plan as it deems
appropriate or convenient.

    9.3  All questions arising under the Plan, any Incentive Stock Option,
Non-Qualified Stock Option, Performance Share or Restricted Stock Award
agreement, or any rule, regulation or procedure adopted by the Plan Committee
shall be determined by the Plan Committee, and its determination thereof shall
be conclusive and binding upon all parties.

    9.4  Any action required or permitted to be taken by the Plan Committee
under the Plan shall require the affirmative vote of a majority of a quorum of
the members of the Plan Committee.  A majority of all members of the Plan
Committee shall constitute a "quorum" for Plan Committee business.  The Plan
Committee may act by written determination instead of by affirmative vote at a
meeting, provided that any written determination shall be signed by all members
of the Plan Committee, and any such written determination shall be as fully
effective as a majority vote of a quorum at a meeting.

                                      ARTICLE X
                                 REDUCTION IN AWARDS

    10.1  Anything in this Plan to the contrary notwithstanding, the provisions
of this Article X shall apply to a Participant if Ernst & Young determines that
each of (a) and (b) below are applicable.

    (a)  Payments or distributions hereunder, determined without application of
         this Article X, either alone or together with other payments in the
         nature of compensation to the Participant which are contingent on a
         change in the ownership or effective control of the Company, or in the
         ownership of a substantial portion of the assets of the Company, or
         otherwise (but after any elimination or reduction of such payments
         under the terms of the Company's Income Continuance Policy Statement
         or SMG Income Continuance Policy Statement), would result in any
         portion of the payments 

                                          14

<PAGE>

         hereunder being subject to an excise tax on excess parachute payments
         imposed under Section 4999 of the Code.

    (b)  The excise tax imposed on the Participant under Section 4999 of the
         Code on excess parachute payments, from whatever source, would result
         in a lesser net aggregate present value of payments and distributions
         to the Participant (after subtraction of the excise tax) than if
         payments and distributions to the Participant were reduced to the
         maximum amount that could be made without incurring the excise tax.

    10.2  Under this Article X the payments and distributions under this Plan
shall be reduced (but not below zero) so that the present value of such payments
and distributions shall equal the Reduced Amount.  The "Reduced Amount" (which
may be zero) shall be an amount expressed in present value which maximizes the
aggregate present value of payments and distributions under this Plan which can
be made without causing any such payment to be subject to the excise tax under
Section 4999 of the Code.  The determinations and reductions under this
paragraph shall be made after eliminations or reductions, if any, have been made
under the Company's Income Continuance Policy Statement or SMG Income
Continuance Policy Statement.

    10.3  If Ernst & Young determines that this Article X is applicable to a
Participant, it shall so advise the Plan Committee.  The Plan Committee shall
then promptly give the Participant notice to that effect together with a copy of
the detailed calculation supporting such determination which shall include a
statement of the Reduced Amount.  The Participant may then elect, in his/her
sole discretion, which and how much of the Stock Options, Restricted Stock
Awards and/or Performance Shares otherwise awarded under this Plan shall be
eliminated or reduced (as long as after such election the aggregate present
value of the remaining Stock Options, Restricted Stock Awards and/or Performance
Shares under this Plan equals the Reduced Amount), and shall advise the Plan
Committee in writing of his/her election within ten days of his/her receipt of
notice.  If no such election is made by the Participant within such ten-day
period, the Plan Committee may elect which and how much of the Stock Options,
Restricted Stock Awards, and/or Performance Shares shall be eliminated or
reduced (as long as after such election their aggregate present value equals the
Reduced Amount) and shall notify the Participant promptly of such election.  For
purposes of this Article X, present value shall be determined in accordance with
Section 280G of the Code.  All the foregoing determinations made by Ernst &
Young under this Article X shall be made as promptly as practicable after it is
determined that parachute payments will be made to the Participant if an
elimination or reduction is not made.  As promptly as practicable following the
election hereunder, the Company shall provide to or for the benefit of the
Participant such amounts and shares as are then due to the Participant under
this Plan and shall promptly provide to or for the benefit of the Participant in
the future such amounts and shares as become due to the Participant under this
Plan.

    10.4  As a result of the uncertainty in the application of Section 280G of
the Code at the time of the initial determination by Ernst & Young hereunder, it
is possible that payments or distributions under this Plan will have been made
which should not have been made ("Overpayment") or that additional payments or
distributions which will have not been made could have been made
("Underpayment"), in each case, consistent with the calculation of the Reduced 

                                          15

<PAGE>

Amount hereunder.  In the event that Ernst & Young, based upon the assertion of
a deficiency by the Internal Revenue Service against the Company or the
Participant which Ernst & Young believes has a high probability of success,
determines that an Overpayment has been made, any such Overpayment shall be
treated for all purposes as a loan to the Participant which the Participant
shall repay together with interest at the applicable Federal rate provided for
in Section 7872(f)(2) of the Code; provided, however, that no amount shall be
payable by the Participant if and to the extent such payment would not reduce
the amount which is subject to the excise tax under Section 4999 of the Code. 
In the event that Ernst & Young, based upon controlling precedent, determines
that an Underpayment has occurred, any such Underpayment shall be promptly paid
to or for the benefit of the Participant together with interest at the
applicable Federal rate provided for in Section 7872(f)(2)(A) of the Code.

    10.5  In making its determination under this Article X, the value of any
non-cash benefit shall be determined by Ernst & Young in accordance with the
principles of Section 280G(d)(3) of the Code.

    10.6  All determinations made by Ernst & Young under this Article X shall
be binding upon the Company, the Plan Committee and the Participant.

                                      ARTICLE XI
                                  GENERAL PROVISIONS

    11.1  AMENDMENT OR TERMINATION.  The Board may at any time amend, suspend,
discontinue or terminate the Plan (including the making of any necessary
enabling, conforming and procedural amendments to the Plan to authorize and
implement the granting of qualified Stock Options or other income tax preferred
stock options which may be authorized by enactment of the United States Congress
and/or the Internal Revenue Service subsequent to the effective date of this
Plan); provided, however, that no amendment by the Board shall, without further
approval of the shareholders of the Company:

    (a)  except as provided at Section 2.17 hereof, increase the total number 
         of shares of Company common stock which may be made subject to the
         Plan; or

    (b)  except as provided at Section 2.17 hereof, change the purchase price
         of Company common stock under the Plan; or

    (c)  materially modify the class of employees that are eligible to receive
         Stock Options and/or Performance Shares and/or Restricted Stock Awards
         pursuant to the Plan.

No action taken pursuant to this Section 11.1 of the Plan shall, without the
consent of a Participant, alter or impair any Performance Share(s) or Stock
Option(s) or Restricted Stock Award(s) which have been previously granted to a
Participant.

    11.2  NON-ALIENATION OF RIGHTS AND BENEFITS.  Except as expressly provided
herein, no right or benefit under the Plan shall be subject to anticipation,
alienation, sale, assignment, pledge, 

                                          16

<PAGE>

encumbrance or charge and any attempt to anticipate, alienate, sell, assign,
pledge, encumber or charge the same shall be void.  No right or benefit
hereunder shall in any manner be liable for or subject to the debts, contracts,
liabilities or torts of the person entitled to such right or benefit.  If any
Participant or beneficiary hereunder should become bankrupt or attempt to
anticipate, alienate, sell, assign, pledge, encumber or charge any right or
benefit hereunder, then such right or benefit shall, in the sole discretion of
the Plan Committee, cease and in such event the Company may hold or apply the
same or any or no part thereof for the benefit of the Participant or
beneficiary, his/her spouse, children or other dependents or any of them in any
such manner and in such proportion as the Plan Committee in its sole discretion
may deem proper.

    11.3  NO RIGHTS AS SHAREHOLDER.  The granting of Performance Share(s)
and/or Stock Option(s) and/or Restricted Stock Award(s) under the Plan shall not
entitle a Participant or any other person succeeding to his/her rights, to any
dividend, voting or other right as a shareholder of the Company unless and until
the issuance of a stock certificate to the Participant or such other person
pursuant to the provisions of the Plan and then only subsequent to the date of
issuance thereof.

    11.4  LIMITATION OF LIABILITY OR OBLIGATION OF THE COMPANY.  As
illustrative only of the limitations of liability or obligation of the Company
and not intended to be exhaustive thereof, nothing in the Plan shall be
construed:

    (a)  to give any employee of the Company any right to be granted any Stock
         Option and/or Performance Share and/or Restricted Stock Award other
         than at the sole discretion of the Plan Committee;

    (b)  to give any Participant any rights whatsoever with respect to shares
         of the Company's $.3333 par value common stock except as specifically
         provided in the Plan;

    (c)  to limit in any way the right of the Company or any Subsidiary to
         terminate, change or modify, with or without cause, the employment of
         any Participant at any time; or

    (d)  to be evidence of any agreement or understanding, express or implied,
         that the Company or any Subsidiary will employ any Participant in any
         particular position at any particular rate of compensation or for any
         particular period of time.

    11.5  GOVERNMENT REGULATIONS.  Notwithstanding any other provisions of the
Plan seemingly to the contrary, the obligation of the Company with respect to
Performance Shares, Stock Options or Restricted Stock Awards granted under the
Plan shall at all times be subject to any and all applicable laws, rules, and
regulations and such approvals by any government agencies as may be required or
deemed by the Board or Plan Committee as reasonably necessary or appropriate for
the protection of the Company.

    In connection with any sale, issuance or transfer hereunder, the
Participant acquiring the shares shall, if requested by the Company give
assurances satisfactory to counsel of the Company 

                                          17

<PAGE>

that the shares are being acquired for investment and not with a view to resale
or distribution thereof and assurances in respect of such other matters as the
Company may deem desirable to assure compliance with all applicable legal
requirements.

    11.6  NON-EXCLUSIVITY OF THE PLAN.  Neither the adoption of the Plan by the
Board nor the submission of the Plan to shareholders of the Company for approval
shall be construed as creating any limitations on the power or authority of the
Board to adopt such other or additional incentive or other compensation
arrangements of whatever nature as the Board may deem necessary or desirable or
preclude or limit the continuation of any other plan, practice or arrangement
for the payment of compensation or fringe benefits to employees generally, or to
any class or group of employees, which the Company or any Subsidiary now has
lawfully put into effect, including, without limitation, any retirement,
pension, savings, profit sharing or stock purchase plan, insurance, death and
disability benefits, and executive short term incentive plans.

    11.7  EFFECTIVE DATE.  Subject to the approval of this restated Plan by the
holders of a majority of the voting power of the shares present and entitled to
vote at the Company's Annual Meeting of Shareholders to be held May 21, 1997 and
any necessary approval being obtained from any department, board or agency of
the United States or states having jurisdiction, the Plan shall be effective as
of May 21, 1997.

    11.8  REORGANIZATION.  In case the Company is merged or consolidated with
another corporation, or in case the property or stock of the Company is acquired
by another corporation, or in case of a separation, reorganization or
liquidation of the Company, the Plan Committee or a comparable committee of any
corporation assuming the obligations of the Company hereunder, shall either:

    (a)  make appropriate provision for the protection of any outstanding
         Performance Shares, Stock Options and Restricted Stock Awards granted
         thereunder by the substitution on an equitable basis of appropriate
         stock of the Company, or of the merged, consolidated or otherwise
         reorganized corporation which will be issuable in respect to the
         shares of the Company's $.3333 par value common stock.  Stock to be
         issued pursuant to such Performance Shares shall be limited so that
         the excess of the aggregate fair market value of the shares subject to
         the Performance Shares immediately after such substitution over the
         purchase price thereof is not more than the excess of the aggregate
         fair market value of the shares subject to such Performance Shares
         immediately before such substitution over the purchase price thereof;
         or

    (b)  upon written notice to the Participant, provide that all Performance
         Shares granted to the Participant are deemed earned, that the
         Restriction Period of all Restricted Stock Awards has been eliminated
         and that all outstanding Stock Options shall accelerate and become
         exercisable in full but that all outstanding Stock Options, whether or
         not exercisable prior to such acceleration, must be exercised within
         not less than sixty days of the date of such notice or they will be
         terminated.  In any 

                                          18

<PAGE>

         such case the Plan Committee may, in its discretion, extend the
         sixty-day exercise period.

    11.9  WITHHOLDING TAXES, ETC.  All distributions under the Plan shall be
subject to any required withholding taxes and other withholdings and, in case of
distributions in Company common stock, the Participant or other recipient may,
as a condition precedent to the delivery of the common stock, be required to pay
to his/her participating employer the excess, if any, of the amount of required
withholding over the withholdings, if any, from any distributions in cash under
the Plan.  No distribution under the Plan shall be made in fractional shares of
the Company's common stock, but the proportional market value thereof shall be
paid in cash.

    11.10  GENERAL RESTRICTION.  Each Performance Share, Stock Option and
Restricted Stock Award shall be subject to the requirement that, if at any time
the Board shall determine, in its discretion, that the listing, registration or
qualification of the shares subject to such option and/or right upon any
securities exchange or under any state or Federal Law, or the consent or
approval of any government regulatory body, is necessary or desirable as a
condition of, or in connection with the granting of such Performance Share or
Stock Option or Restricted Stock Award or the issue or purchase of shares
respectively thereunder, such Performance Share or Stock Option or Restricted
Stock Award may not be exercised in whole or in part unless such listing,
registration, qualification, consent or approval shall have been effected or
obtained free of any conditions not acceptable to the Board.

    11.11  USE OF PROCEEDS.  The proceeds derived from the sale of the stock
pursuant to Stock Options or Restricted Stock Awards granted under the Plan
shall constitute general funds of the Company.

    11.12  HEADINGS.  The headings of the Articles and their subparts in this
Plan are for convenience of reading only and are not meant to be of substantive
significance and shall not add to or detract from the meaning of such Article or
subpart to which it refers.
















                                          19


<PAGE>

                                                                    EXHIBIT (11)
                      DAYTON HUDSON CORPORATION AND SUBSIDIARIES
                          COMPUTATIONS OF PER SHARE EARNINGS
                         (In Millions, Except Per Share Data)

<TABLE>
<CAPTION>

                                                                Three Months Ended
                                                   -------------------------------------------------
                                                      AUGUST 2, 1997                August 3, 1996
                                                   -------------------           -------------------
                                                   EARNINGS     SHARES           Earnings     Shares
                                                   --------     ------           --------     ------
<S>                                                 <C>          <C>              <C>          <C>
Primary Computations
- --------------------
Earnings before extraordinary charge . . . .        $   141                      $    101
Extraordinary charge, net of tax . . . . . .            (11)                            -
                                                    --------                     ---------
Net earnings.. . . . . . . . . . . . . . . .        $   130                      $    101
                                                    --------                     ---------
                                                    --------                     ---------
Less:  Dividend requirements on ESOP
  preferred shares, net of tax benefit on
  unallocated shares . . . . . . . . . . . .             (5)                           (5)
                                                    --------                     ---------
Adjusted net earnings. . . . . . . . . . . .        $   125                      $     96
                                                    --------                     ---------
                                                    --------                     ---------

Average common shares outstanding. . . . . .                         217.9                         216.6
Average number of common share equivalents:
  Stock options. . . . . . . . . . . . . . .                           2.1                           1.2
  Performance shares.. . . . . . . . . . . .                           0.7                           0.9
                                                                     -----                        -----
Adjusted common equivalent shares
  outstanding-primary. . . . . . . . . . . .                         220.7                         218.7
                                                                     -----                        -----
                                                                     -----                        -----
Primary earnings per share before
  extraordinary charge . . . . . . . . . . .        $  0.61                      $   0.44
Extraordinary charge.. . . . . . . . . . . .          (0.05)                           -
                                                    --------                     ---------
PRIMARY EARNINGS PER SHARE . . . . . . . . .        $  0.56                      $   0.44
                                                    --------                     ---------
                                                    --------                     ---------

Fully Diluted Computations
- --------------------------

Earnings before extraordinary charge . . . .        $   141                      $    101
Extraordinary charge, net of tax . . . . . .            (11)                            -
                                                    --------                     ---------
Net earnings.. . . . . . . . . . . . . . . .        $   130                      $    101
                                                    --------                     ---------
                                                    --------                     ---------
Less:  Earnings impact of assumed ESOP
  preferred share conversion, net of tax benefit
  on unallocated shares. . . . . . . . . . .             (4)                           (4)
                                                    --------                     ---------
Adjusted net earnings. . . . . . . . . . . .        $   126                      $     97
                                                    --------                     ---------
                                                    --------                     ---------

Average common and common equivalent
  shares-primary.. . . . . . . . . . . . . .                         220.7                         218.7
Additional common share equivalents attributable
  to applications of the treasury stock method                         0.7                             -
Assumed conversion of ESOP preferred shares.                          11.2                          11.8
                                                                     -----                        -----
Adjusted common equivalent shares
  outstanding-fully diluted. . . . . . . . .                         232.6                         230.5

                                                                     -----                        -----
                                                                     -----                        -----
Fully diluted earnings per share before
  extraordinary charge . . . . . . . . . . .        $  0.59                      $  0.42
Extraordinary charge.. . . . . . . . . . . .          (0.05)                            -
                                                    --------                     ---------
FULLY DILUTED EARNINGS PER SHARE . . . . . .        $  0.54                      $  0.42
                                                    --------                     ---------
                                                    --------                     ---------

</TABLE>

<TABLE>
<CAPTION>

                                                           Six Months Ended                   Twelve Months Ended
                                               ------------------------------------    ------------------------------------
                                                AUGUST 2, 1997      August 3, 1996      AUGUST 2, 1997      August 3, 1996
                                               ----------------    ----------------    ----------------    ----------------
                                               EARNINGS  SHARES    Earnings  Shares    EARNINGS  SHARES    Earnings  Shares
                                               --------  ------    --------  ------    --------  ------    --------  ------
<S>                                             <C>       <C>       <C>       <C>       <C>       <C>       <C>       <C>
Primary Computations
- --------------------
Earnings before extraordinary charge . . . .    $  267              $  143              $  598              $  415
Extraordinary charge, net of tax . . . . . .       (32)                 (1)                (42)                 (1)
                                                -------             -------             -------             -------
Net earnings.. . . . . . . . . . . . . . . .    $  235              $  142              $  556              $  414
                                                -------             -------             -------             -------
                                                -------             -------             -------             -------
Less:  Dividend requirements on ESOP
  preferred shares, net of tax benefit on
  unallocated shares . . . . . . . . . . . .       (10)                (10)                (21)                (20)
                                                -------             -------             -------             -------
Adjusted net earnings. . . . . . . . . . . .    $  225              $  132              $  535              $  394
                                                -------             -------             -------             -------
                                                -------             -------             -------             -------

Average common shares outstanding. . . . . .               217.6               216.3               217.3               216.0
Average number of common share equivalents:
  Stock options. . . . . . . . . . . . . . .                 1.9                 1.0                 1.6                 0.7
  Performance shares.. . . . . . . . . . . .                 0.7                 0.9                 0.8                 0.9
                                                           -----               -----               -----               -----
Adjusted common equivalent shares
  outstanding-primary. . . . . . . . . . . .               220.2               218.2               219.7               217.6
                                                           -----               -----               -----               -----
                                                           -----               -----               -----               -----
Primary earnings per share before
  extraordinary charge . . . . . . . . . . .    $ 1.17              $ 0.60              $ 2.63              $ 1.81
Extraordinary charge.. . . . . . . . . . . .     (0.15)                  -               (0.20)                 -
                                                -------             -------             -------             -------
PRIMARY EARNINGS PER SHARE . . . . . . . . .    $ 1.02              $ 0.60              $ 2.43              $ 1.81
                                                -------             -------             -------             -------
                                                -------             -------             -------             -------

Fully Diluted Computations
- --------------------------

Earnings before extraordinary charge . . . .    $  267              $  143              $  598              $  415
Extraordinary charge, net of tax . . . . . .       (32)                 (1)                (42)                 (1)
                                                -------             -------             -------             -------
Net earnings.. . . . . . . . . . . . . . . .    $  235              $  142              $  556              $  414
                                                -------             -------             -------             -------
                                                -------             -------             -------             -------
Less:  Earnings impact of assumed ESOP
  preferred share conversion, net of
  tax benefit on unallocated shares. . . . .        (7)                 (7)                (14)                (14)
                                                -------             -------             -------             -------
Adjusted net earnings. . . . . . . . . . . .    $  228              $  135              $  542              $  400
                                                -------             -------             -------             -------
                                                -------             -------             -------             -------

Average common and common equivalent
  shares-primary.. . . . . . . . . . . . . .               220.2               218.2               219.7               217.6
Additional common share equivalents
  attributable to applications of the
  treasury stock method. . . . . . . . . . .                 0.7                 0.3                 0.2                   -
Assumed conversion of ESOP preferred shares.                11.4                11.9                11.5                12.1
                                                           -----               -----               -----               -----
Adjusted common equivalent shares
  outstanding-fully diluted. . . . . . . . .               232.3               230.4               231.4               229.7
                                                           -----               -----               -----               -----
                                                           -----               -----               -----               -----

Fully diluted earnings per share before
  extraordinary charge . . . . . . . . . . .    $ 1.12              $ 0.59              $ 2.53              $ 1.74
Extraordinary charge . . . . . . . . . . . .     (0.14)                  -               (0.19)                  -
                                                -------             -------             -------             -------
FULLY DILUTED EARNINGS PER SHARE . . . . . .    $ 0.98              $ 0.59              $ 2.34              $ 1.74
                                                -------             -------             -------             -------
                                                -------             -------             -------             -------

</TABLE>

<PAGE>

                                                                    EXHIBIT (12)

                      DAYTON HUDSON CORPORATION AND SUBSIDIARIES
               COMPUTATIONS OF RATIOS OF EARNINGS TO FIXED CHARGES AND
      RATIOS OF EARNINGS TO FIXED CHARGES AND PREFERRED STOCK DIVIDENDS FOR THE
                  SIX MONTHS ENDED AUGUST 2, 1997 AND AUGUST 3, 1996
                    AND FOR THE FIVE YEARS ENDED FEBRUARY 1, 1997

                                (Millions of Dollars)

<TABLE>
<CAPTION>


                                                Six Months Ended                    Fiscal Year Ended
                                            ----------------------  ------------------------------------------------
                                             AUGUST 2,   August 3,  FEB. 1,   Feb 3,   Jan. 28,  Jan. 29,  Jan. 30,
                                                 1997        1996     1997     1996       1995      1994      1993
                                            ----------   ---------  -------   ------   --------  --------  ---------
<S>                                          <C>          <C>        <C>       <C>      <C>       <C>       <C>
RATIO OF EARNINGS TO FIXED CHARGES:

Earnings:
 Consolidated net earnings before
   extraordinary charge. . . . . . . . . . .    $  267    $  143    $  474    $  311    $  434    $  375    $  383
 Income taxes. . . . . . . . . . . . . . . .       174        94       309       190       280       232       228
                                                ------    ------   -------   -------   -------   -------   -------
   Total earnings before
     extraordinary charge. . . . . . . . . .       441       237       783       501       714       607       611
                                                ------    ------   -------   -------   -------   -------   -------

Fixed charges:
 Interest expense. . . . . . . . . . . . . .       224       232       464       461       439       459       454
 Interest portion of rental expense. . . . .        29        29        59        59        56        45        43
                                                ------    ------   -------   -------   -------   -------   -------
   Total fixed charges.. . . . . . . . . . .       253       261       523       520       495       504       497
                                                ------    ------   -------   -------   -------   -------   -------


Less:
 Capitalized interest. . . . . . . . . . . .        (8)      (10)      (16)      (14)       (7)       (5)       (6)
                                                ------    ------   -------   -------   -------   -------   -------

   Fixed charges in earnings.. . . . . . . .       245       251       507       506       488       499       491
                                                ------    ------   -------   -------   -------   -------   -------

Earnings available for fixed charges . . . .    $  686    $  487   $ 1,290   $ 1,007   $ 1,202   $ 1,106   $ 1,102
                                                ------    ------   -------   -------   -------   -------   -------
                                                ------    ------   -------   -------   -------   -------   -------

Ratio of earnings before extraordinary charge
     to fixed charges. . . . . . . . . . . .      2.71      1.86      2.46      1.94      2.43      2.19      2.22
                                                ------    ------   -------   -------   -------   -------   -------
                                                ------    ------   -------   -------   -------   -------   -------

RATIO OF EARNINGS TO FIXED CHARGES
  AND PREFERRED STOCK DIVIDENDS:

Total fixed charges, as above. . . . . . . .    $  253    $  261   $   523   $   520   $   495   $   504   $   497
Dividends on preferred stock
 (pre-tax basis) . . . . . . . . . . . . . .        17        18        37        37        39        39        39
                                                ------    ------   -------   -------   -------   -------   -------
    Total fixed charges and preferred. . . .
      stock dividends. . . . . . . . . . . .       270       279       560       557       534       543       536
                                                ------    ------   -------   -------   -------   -------   -------
Earnings available for fixed charges
 and preferred stock dividends . . . . . . .    $  686    $  487   $ 1,290   $ 1,007   $ 1,202   $ 1,106   $ 1,102
                                                ------    ------   -------   -------   -------   -------   -------
                                                ------    ------   -------   -------   -------   -------   -------

Ratio of earnings before extraordinary
 charge to fixed charges and  preferred
 stock dividends . . . . . . . . . . . . . .      2.54      1.74      2.30      1.81      2.25      2.04      2.06
                                                ------    ------   -------   -------   -------   -------   -------
                                                ------    ------   -------   -------   -------   -------   -------

</TABLE>

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM DAYTON
HUDSON CORPORATION'S FORM 10Q FOR THE SECOND QUARTER ENDED AUGUST 2, 1997 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-31-1998
<PERIOD-START>                             FEB-02-1997
<PERIOD-END>                               AUG-02-1997
<CASH>                                             216
<SECURITIES>                                         0
<RECEIVABLES>                                     1686
<ALLOWANCES>                                       135
<INVENTORY>                                       3363
<CURRENT-ASSETS>                                  5539
<PP&E>                                           10920
<DEPRECIATION>                                    3171
<TOTAL-ASSETS>                                   13775
<CURRENT-LIABILITIES>                             4047
<BONDS>                                           5072
                               34
                                          0
<COMMON>                                            73
<OTHER-SE>                                        3913
<TOTAL-LIABILITY-AND-EQUITY>                     13775
<SALES>                                          12182
<TOTAL-REVENUES>                                 12182
<CGS>                                             8839
<TOTAL-COSTS>                                     8839
<OTHER-EXPENSES>                                  2623
<LOSS-PROVISION>                                    65
<INTEREST-EXPENSE>                                 214
<INCOME-PRETAX>                                    441
<INCOME-TAX>                                       174
<INCOME-CONTINUING>                                267
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                     32
<CHANGES>                                            0
<NET-INCOME>                                       235
<EPS-PRIMARY>                                     1.02
<EPS-DILUTED>                                     0.98
        

</TABLE>


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