<PAGE>
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D. C. 20549
FORM 8-K
CURRENT REPORT
PURSUANT TO SECTION 13 OR 15(d) OF THE
SECURITIES EXCHANGE ACT OF 1934
DATE OF REPORT (DATE OF EARLIEST EVENT REPORTED):
JANUARY 8, 1998
DAYTON HUDSON CORPORATION
(EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
MINNESOTA 1-6049 41-0215170
(STATE OR OTHER JURISDIC- (COMMISSION (IRS EMPLOYER
TION OF INCORPORATION) FILE NUMBER) IDENTIFICATION NO.)
777 NICOLLET MALL
MINNEAPOLIS, MINNESOTA 55402
(ADDRESS OF PRINCIPAL EXECUTIVE OFFICES) (ZIP CODE)
REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE:
612-370-6948
<PAGE>
FORM 8-K
ITEM 5. OTHER EVENTS.
On January 8, 1998, Dayton Hudson Corporation (the "Corporation") issued a
News Release relating to its December sales results. The News Release is
attached hereto as Exhibit 20. Comments regarding the Corporation's sales
results are provided periodically throughout the year on a recorded telephone
message. The message may be accessed by dialing (612) 370-6500.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.
DAYTON HUDSON CORPORATION
/s/ Douglas A. Scovanner
------------------------
Douglas A. Scovanner
Senior Vice President
and Chief Financial Officer
Dated: January 8, 1998
<PAGE>
EXHIBIT 20
[LOGO]
DAYTON HUDSON CORPORATION
NEWS RELEASE
FOR IMMEDIATE RELEASE
Contacts: Media: Susan Eich
(612) 304-0700
Investor: Susan Kahn
(612) 370-6735
DAYTON HUDSON DECEMBER SALES UP 11.2 PERCENT
MINNEAPOLIS, Jan. 8, 1998 -- Dayton Hudson Corporation today reported
that its net retail sales for the five weeks ended Jan. 3, 1998 increased 11.2
percent to $4.710 billion from $4.236 billion a year ago. Comparable-store
sales increased 6.4 percent from the same period a year ago.
"While the holiday season developed late, we are pleased with our
December sales performance at all three divisions," said Bob Ulrich, chairman
and chief executive officer of Dayton Hudson Corporation.
December and year-to-date sales by operating division were as follows:
- Target's total sales for the month increased 14.7 percent and
comparable-store sales increased 6.4 percent. Year-to-date, Target's
total sales increased 13.8 percent and comparable-store sales
increased 5.7 percent.
- Mervyn's total sales for the month increased 0.6 percent and
comparable-store sales increased 6.9 percent. Year-to-date, Mervyn's
total sales decreased 3.9 percent while comparable-store sales
increased 1.9 percent.
- The Department Store Division's total sales for the month increased
4.1 percent and comparable-store sales increased 5.6 percent.
Year-to-date, the Department Stores total sales increased 0.7 percent
and comparable store sales increased 1.0 percent.
Total company sales for the 48 weeks ended Jan. 3, 1998 were $25.548
billion, up 9.2 percent from $23.395 billion in the same period a year ago.
Comparable-store sales for the 48-week period were up 4.6 percent compared to
the same period last year.
Dayton Hudson Corporation specializes in large-store general
merchandise formats, including discount stores, moderate-priced promotional and
traditional department stores. The company operates 1,135 stores in 39 states.
This includes 797 Target stores, 273 Mervyn's stores and 65 Department Stores.
Dayton Hudson news releases are available through Company News on Call
by fax at 800-758-5804 extension 342677 (DHCorp) or at
http://www.prnewswire.com.
# # #
777 Nicollet Mall, Minneapolis, Minnesota 55402-2055
TARGET MERVYN'S DAYTON'S HUDSON'S MARSHALL FIELD'S
