DAYTON HUDSON CORP
10-K, 1999-04-12
VARIETY STORES
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                                   FORM 10-K
                                ---------------
 
(MARK ONE)
 
<TABLE>
<S>        <C>
   /X/                  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                                  SECURITIES EXCHANGE ACT OF 1934
                       FOR THE FISCAL YEAR ENDED JANUARY 30, 1999
 
                                           OR
 
   / /                TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                                  SECURITIES EXCHANGE ACT OF 1934
</TABLE>
 
                         FOR THE TRANSITION PERIOD FROM
                                  --------- TO
                                   ---------
 
                         COMMISSION FILE NUMBER 1-6049
                            ------------------------
 
                           DAYTON HUDSON CORPORATION
 
             (Exact name of registrant as specified in its charter)
 
<TABLE>
<S>                                       <C>
              MINNESOTA                                 41-0215170
   (State or other jurisdiction of                   (I.R.S. Employer
    incorporation or organization)                 Identification No.)
 
   777 NICOLLET MALL, MINNEAPOLIS,                      55402-2055
              MINNESOTA
   (Address of principal executive                      (Zip Code)
               offices)
</TABLE>
 
        Registrant's telephone number, including area code: 612/370-6948
                            ------------------------
 
          SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT:
 
<TABLE>
<CAPTION>
                                                  NAME OF EACH EXCHANGE
         TITLE OF EACH CLASS                       ON WHICH REGISTERED
- --------------------------------------    --------------------------------------
<S>                                       <C>
Common Stock, par value $.1667 per        New York Stock Exchange
share                                     Pacific Exchange
 
Preferred Stock Purchase Rights           New York Stock Exchange
                                          Pacific Exchange
</TABLE>
 
        Securities registered pursuant to Section 12(g) of the Act: NONE
 
    Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.                        Yes _X_ No ____
 
    Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. / /
 
    Aggregate market value of the voting stock held by non-affiliates of the
Registrant on March 19, 1999 was $31,308,051,019, based on the closing price of
$67.75 per share of Common Stock as reported on the New York Stock
Exchange--Composite Index and $4,211.25 per share of Series B ESOP Convertible
Preferred Stock as determined by Duff & Phelps. (Excluded from this figure is
the voting stock held by Registrant's Directors and Executive Officers.)
 
    Indicate the number of shares outstanding of each of Registrant's classes of
common stock, as of the latest practicable date. March 19, 1999: 442,682,048
shares of common stock, par value $.1667.
 
                      DOCUMENTS INCORPORATED BY REFERENCE
 
    1.  Portions of Registrant's 1998 Annual Report to Shareholders are
incorporated into Parts I and II.
 
    2.  Portions of Registrant's Proxy Statement dated April 12, 1999 are
incorporated into Part III.
 
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<PAGE>
                                     PART I
 
ITEM 1.  BUSINESS.
 
    The first paragraph of Fourth Quarter Results, Page 21; Analysis of
Financial Condition, Page 22; Performance Objectives, Page 23; Guest Credit,
Page 24; Business Segment Comparisons, excluding years 1993-1995, Page 25; first
textual paragraph of Summary of Accounting Policies--Organization, Page 26;
Quarterly Results (Unaudited), Page 36; the information relating to store
locations on Page 16 and the information relating to number of employees on Page
38, excluding years 1993-1995, of Registrant's 1998 Annual Report to
Shareholders are incorporated herein by reference. Registrant was incorporated
in Minnesota in 1902.
 
ITEM 2.  PROPERTIES.
 
    Leases, Pages 30-31 and the list of store locations on Page 16 of
Registrant's 1998 Annual Report to Shareholders are incorporated herein by
reference.
 
ITEM 3.  LEGAL PROCEEDINGS.
 
    Commitments and Contingencies, Page 29 of Registrant's 1998 Annual Report to
Shareholders is incorporated herein by reference.
 
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.
 
    Not Applicable.
 
                                       1
<PAGE>
ITEM X.  EXECUTIVE OFFICERS OF THE REGISTRANT.
 
    The executive officers of the Registrant as of April 1, 1999 and their
positions and ages, are as follows:
 
<TABLE>
<CAPTION>
NAME                                                                TITLE                           AGE
- ----------------------------------------------  ----------------------------------------------      ---
<S>                                             <C>                                             <C>
Robert J. Ulrich..............................  Chairman, Chief Executive Officer, Chairman of          55
                                                  the Executive Committee and Director of
                                                  Registrant; Chairman and Chief Executive
                                                  Officer of Target (a division of Registrant)
 
Kenneth B. Woodrow............................  President of Target                                     54
 
Larry V. Gilpin...............................  Executive Vice President Team, Guest and                55
                                                  Community Relations of Target
 
Robert G. McMahon.............................  Senior Vice President, Property Development of          50
                                                  Target
 
John E. Pellegrene............................  Executive Vice President, Marketing of Target           62
 
Gregg W. Steinhafel...........................  Executive Vice President, Merchandising of              44
                                                  Target
 
Bart Butzer...................................  President of Mervyn's (a subsidiary of                  43
                                                  Registrant)
 
Linda L. Ahlers...............................  President of the Department Store Division (a           48
                                                  division of Registrant)
 
James T. Hale.................................  Senior Vice President, General Counsel and              58
                                                  Secretary of Registrant
 
Douglas A. Scovanner..........................  Senior Vice President and Chief Financial               43
                                                  Officer of Registrant
 
Vivian M. Stephenson..........................  Executive Vice President and Chief Information          61
                                                  Officer of Registrant
 
Gerald L. Storch..............................  President, Credit and New Businesses of                 42
                                                  Registrant
 
JoAnn Bogdan..................................  Controller and Chief Accounting Officer of              46
                                                  Registrant
</TABLE>
 
    Each officer is elected by and serves at the pleasure of the Board of
Directors. There is no family relationship between any of the officers named nor
is there any arrangement or understanding pursuant to which any person was
selected as an officer. The period of service of each officer in the positions
listed and other business experience as of April 1, 1999 is set forth below.
 
    ROBERT J. ULRICH Chairman of the Board, Chief Executive Officer, Chairman of
the Executive Committee and Director of Registrant since 1994. Chairman and
Chief Executive Officer of Target since 1987.
 
    KENNETH B. WOODROW President of Target since 1994, Vice Chairman of Target
from 1993 to 1994 and Executive Vice President of Target from 1989 to 1993.
 
    LARRY V. GILPIN Executive Vice President of Target since 1995 and Senior
Vice President of Target from 1981 to 1995.
 
    ROBERT G. MCMAHON Senior Vice President of Target since 1991 and Vice
President of Target from 1990 to 1991.
 
                                       2
<PAGE>
    JOHN E. PELLEGRENE Executive Vice President of Target since 1995 and Senior
Vice President of Target from 1988 to 1995.
 
    GREGG W. STEINHAFEL Executive Vice President of Target since 1994 and Senior
Vice President and General Merchandise Manager of Target from 1987 to 1994.
 
    BART BUTZER President of Mervyn's since 1997 and Regional Senior Vice
President of Target from 1991 to 1997.
 
    LINDA L. AHLERS President of the Department Store Division since 1996 and
Executive Vice President, Merchandising of the Department Store Division from
1995 to 1996. Senior Vice President of Target from 1989 to 1995.
 
    JAMES T. HALE Senior Vice President, Secretary and General Counsel of
Registrant since 1981.
 
    DOUGLAS A. SCOVANNER Senior Vice President and Chief Financial Officer of
Registrant since 1994. Treasurer of Registrant in 1994. Senior Vice President,
Finance of Fleming Companies, Inc. (a food wholesaler) from 1992 to 1994.
 
    VIVIAN M. STEPHENSON Executive Vice President of Registrant since 1998 and
Senior Vice President of Registrant from 1995 to 1998. Senior Vice President,
MIS of Mervyn's from 1994 to 1995 and Vice President, MIS of Mervyn's from 1990
to 1994.
 
    GERALD L. STORCH President, Credit and New Businesses of Registrant since
1998. President, Credit and Senior Vice President, Strategic Business
Development of Registrant from 1997 to 1998. Senior Vice President of Registrant
since 1993. Principal with McKinsey & Company (a consulting firm) from 1982 to
1993.
 
    JOANN BOGDAN Controller and Chief Accounting Officer of Registrant since
1993. Assistant Controller of Registrant from 1988 to 1993.
 
                                    PART II
 
ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER
  MATTERS.
 
    Dividends Declared Per Share and Common Stock price, Page 36 of Registrant's
1998 Annual Report to Shareholders are incorporated herein by reference.
 
ITEM 6.  SELECTED FINANCIAL DATA.
 
    The Data on years 1994-1998 in the Summary Financial and Operating Data
(excluding 1993 and Other Data), Page 38 of Registrant's 1998 Annual Report to
Shareholders is incorporated herein by reference.
 
ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
  OF OPERATIONS.
 
    Management's Discussion and Analysis, Pages 17-24 and the last textual
paragraph of Pension and Postretirement Health Care Benefits, Page 35 of
Registrant's 1998 Annual Report to Shareholders are incorporated herein by
reference.
 
ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.
 
    Market risk exposure of market risk sensitive instruments is not material.
 
                                       3
<PAGE>
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.
 
    Pages 25-36 and 38 (excluding years 1993-1995 on Page 25 and 1993 and Other
Data in the Summary Financial and Operating Data on Page 38) and the Report of
Independent Auditors, Page 37 of Registrant's 1998 Annual Report to Shareholders
are incorporated herein by reference.
 
ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
  FINANCIAL DISCLOSURE.
 
    Not Applicable
 
                                    PART III
 
ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.
 
    Election of Directors, Pages 5-10 of Registrant's Proxy Statement dated
April 12, 1999, is incorporated herein by reference. See also Item X of Part I
hereof.
 
ITEM 11.  EXECUTIVE COMPENSATION.
 
    Executive Compensation, Pages 13-18, Report of the Compensation Committee on
Executive Compensation, pages 19-23 and Director Compensation, Page 8 of
Registrant's Proxy Statement dated April 12, 1999, are incorporated herein by
reference.
 
ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.
 
    "Largest Owners of the Corporation's Stock", Page 12 and "Stock Ownership of
Directors and Officers", Page 11 of Registrant's Proxy Statement dated April 12,
1999, is incorporated herein by reference.
 
ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.
 
    Not Applicable.
 
                                    PART IV
 
ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.
 
a)  FINANCIAL STATEMENTS:
 
    Consolidated Results of Operations for the Years Ended January 30, 1999,
    January 31, 1998, and February 1, 1997.
 
    Consolidated Statements of Financial Position at January 30, 1999, and
    January 31, 1998.
 
    Consolidated Statements of Cash Flows for the Years Ended January 30, 1999,
    January 31, 1998, and February 1, 1997.
 
    Consolidated Statements of Shareholders' Investment for the Years Ended
    January 30, 1999, January 31, 1998, and February 1, 1997.
 
    Information which is an integral part of the financial statements: Notes to
    Consolidated Financial Statements on Pages 25-31 and 33-36 (excluding years
    1993-1995 on Page 25) and the Report of Independent Auditors on Page 37 in
    Registrant's 1998 Annual Report to Shareholders.
 
                                       4
<PAGE>
    The Registrant, through its special purpose subsidiary, Dayton Hudson
Receivables Corporation ("DHRC") entered into a securitization transaction under
which it transfers, on an ongoing basis, substantially all of its credit card
receivables to a trust. Separate financial information is filed for DHRC in its
separate Annual Report on Form 10-K.
 
b) REPORTS ON FORM 8-K
 
    None.
 
c) EXHIBITS
 
<TABLE>
<C>        <S>
      (2)  Not applicable
 
    (3)A.  Restated Articles of Incorporation (as amended April 30, 1998). Incorporated by
            reference to Exhibit (3)A. to Registrant's Form 10-Q Report for the quarter
            ended May 2, 1998.
 
       B.  By-Laws (as amended through November 11, 1998). Incorporated by reference to
            Exhibit (3)(ii). to Registrant's Form 10-Q Report for the quarter ended October
            31, 1998.
 
    (4)A.  Certificate of Designation, Preferences and Rights of Series A Junior
            Participating Preferred Stock, as amended. Incorporated by reference to Exhibit
            A to Exhibit 1 to Registrant's Form 8-K Report dated September 12, 1996.
 
       B.  Certificate of Designation, Preference and Rights of Series B ESOP Convertible
            Preferred Stock. Incorporated by reference to Exhibit (3)A. to Registrant's
            Form 10-K Report for the year ended January 30, 1993.
 
       C.  Instruments defining the rights of security holders, including indentures.
            Registrant agrees
             to furnish the Commission on request copies of instruments with respect to
            long-term
             debt.
 
      (9)  Not applicable
 
   (10)A.  Executive Incentive Plan (PTOC & EVA) (a)
 
       B.  Director Stock Option Plan of 1995 (b)
 
       C.  Executive Incentive Plan (Personal Score) (c)
 
       D.  Excess Benefit Plan (d)
 
       E.  Supplemental Pension Plan I (e)
 
       F.  Executive Long-Term Incentive Plan of 1981, as amended and restated through
            January 13, 1999
 
       G.  Supplemental Pension Plan II (f)
 
       H.  Supplemental Pension Plan III (g)
 
       I.  Deferred Compensation Plan Senior Management Group (h)
 
       J.  Deferred Compensation Plan Directors (i)
 
       K.  Income Continuance Policy, as amended through January 13, 1999
 
       L.  SMG Income Continuance Policy, as amended through January 13, 1999
 
       M.  SMG Executive Deferred Compensation Plan (j)
 
       N.  Director Deferred Compensation Plan (k)
 
     (11)  Not applicable
 
     (12)  Statements re Computations of Ratios
 
     (13)  1998 Annual Report to Shareholders (only those portions specifically
            incorporated by
             reference herein shall be deemed filed with the Commission)
</TABLE>
 
                                       5
<PAGE>
<TABLE>
<C>        <S>
     (16)  Not applicable
 
     (18)  Not applicable
 
     (21)  List of Subsidiaries
 
     (22)  Not applicable
 
     (23)  Consent of Independent Auditors
 
     (24)  Powers of Attorney
 
     (27)  Financial Data Schedule for the fiscal year ended January 30, 1999.
 
   (99)A.  Registrant's Form 11-K Report
 
       B.  Registrant's Proxy Statement dated April 12, 1999 (only those portions
            specifically incorporated by reference shall be deemed filed with the
            Commission)(l)
 
       C.  Cautionary Statements Relating to Forward-Looking Information
</TABLE>
 
    Copies of exhibits will be furnished upon written request and payment of
Registrant's reasonable expenses in furnishing the exhibits.
 
- ------------------------
 
(a) Incorporated by reference to Exhibit A to Registrant's Proxy Statement dated
    April 19, 1995.
 
(b) Incorporated by reference to Exhibit B to Registrant's Proxy Statement dated
    April 19, 1995.
 
(c) Incorporated by reference to Exhibit (10)C. to Registrant's Form 10-K Report
    for the year ended January 29, 1994.
 
(d) Incorporated by reference to Exhibit (10)D. to Registrant's Form 10-K Report
    for the year ended January 30, 1993.
 
(e) Incorporated by reference to Exhibit (10)E. to Registrant's Form 10-K Report
    for the year ended February 1, 1997.
 
(f) Incorporated by reference to Exhibit (10)G. to the Registrant's Form 10-K
    Report for the year ended February 1, 1997.
 
(g) Incorporated by reference to Exhibit (10)H. to the Registrant's Form 10-K
    Report for the year ended February 1, 1997.
 
(h) Incorporated by reference to Exhibit (10)I. to the Registrant's Form 10-K
    Report for the year ended February 1, 1997.
 
(i) Incorporated by reference to Exhibit (10)J. to the Registrant's Form 10-K
    Report for the year ended February 1, 1997.
 
(j) Incorporated by reference to Exhibit (10)M. to the Registrant's Form 10-K
    Report for the year ended February 1, 1997.
 
(k) Incorporated by reference to Exhibit (10)N. to the Registrant's Form 10-K
    Report for the year ended February 1, 1997.
 
(l) Incorporated by reference to Registrant's Proxy Statement dated April 12,
    1999.
 
                                       6
<PAGE>
                                   SIGNATURES
 
    Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.
 
<TABLE>
<S>                             <C>  <C>
                                DAYTON HUDSON CORPORATION
 
                                By:           /s/ DOUGLAS A. SCOVANNER
                                     -----------------------------------------
                                                Douglas A. Scovanner
                                     SENIOR VICE PRESIDENT AND CHIEF FINANCIAL
Dated: April 12, 1999                                 OFFICER
</TABLE>
 
    Pursuant to the requirements of the Securities Exchange Act of 1934, the
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.
 
<TABLE>
<S>                                       <C>
                                                      /s/ BOB ULRICH
                                          --------------------------------------
                                                     Robert J. Ulrich
                                             CHAIRMAN OF THE BOARD AND CHIEF
Dated: April 12, 1999                               EXECUTIVE OFFICER
 
                                                 /s/ DOUGLAS A. SCOVANNER
                                          --------------------------------------
                                                   Douglas A. Scovanner
                                             SENIOR VICE PRESIDENT AND CHIEF
Dated: April 12, 1999                               FINANCIAL OFFICER
 
                                                     /s/ J.A. BOGDAN
                                          --------------------------------------
                                                       JoAnn Bogdan
                                             CONTROLLER AND CHIEF ACCOUNTING
Dated: April 12, 1999                                    OFFICER
</TABLE>
 
<TABLE>
<S>                           <C>                           <C>
LIVIO D. DESIMONE             SUSAN A. MCLAUGHLIN
ROGER A. ENRICO               ANNE M. MULCAHY
WILLIAM W. GEORGE             STEPHEN W. SANGER
MICHELE J. HOOPER JAMES A.    SOLOMON D. TRUJILLO           Directors
JOHNSON                       ROBERT J. ULRICH
RICHARD M. KOVACEVICH
</TABLE>
 
    Douglas A. Scovanner, by signing his name hereto, does hereby sign this
document pursuant to powers of attorney duly executed by the Directors named,
filed with the Securities and Exchange Commission on behalf of such Directors,
all in the capacities and on the date stated, such persons being all of the
Directors of the Registrant.
 
<TABLE>
<S>                             <C>  <C>
                                By:           /s/ DOUGLAS A. SCOVANNER
                                     -----------------------------------------
                                                Douglas A. Scovanner
Dated: April 12, 1999                             ATTORNEY-IN-FACT
</TABLE>
 
                                       7
<PAGE>
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                                    EXHIBITS
                                   FILED WITH
                           DAYTON HUDSON CORPORATION
                                   FORM 10-K
 
                      FOR THE YEAR ENDED JANUARY 30, 1999
 
<TABLE>
<S>        <C>
(10)F.     Executive Long-Term Incentive Plan of 1981, as amended and restated through January
           13, 1999
 
(10)K.     Income Continuance Policy, as amended through January 13, 1999
 
(10)L.     SMG Income Continuance Policy, as amended through January 13, 1999
 
(12)       Statements re Computations of Ratios
 
(13)       1998 Annual Report to Shareholders
 
(21)       List of Subsidiaries
 
(23)       Consent of Independent Auditors
 
(24)       Powers of Attorney
 
(27)       Financial Data Schedule for the fiscal year ended January 30, 1999
 
(99)A.     Registrant's Form 11-K Report
 
   C.      Cautionary Statements Relating to Forward-Looking Information
</TABLE>
 
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<PAGE>

                              DAYTON HUDSON CORPORATION

                          EXECUTIVE LONG TERM INCENTIVE PLAN
                                       OF 1981
                      (AS AMENDED AND RESTATED JANUARY 13, 1999)


                                      ARTICLE I
                              ESTABLISHMENT OF THE PLAN

       1.1  The name of this plan shall be "The Dayton Hudson Corporation 
Executive Long Term Incentive Plan of 1981" (hereinafter called the "Plan").

       1.2  The purpose of the Plan is to advance the interim performance and 
long-term growth of the Company by offering long-term incentives, in addition 
to current compensation and other benefits, to those key employees of the 
Company and its Subsidiaries who the Plan Committee determines will 
contribute to such performance and growth inuring to the benefit of the 
shareholders of the Company.  Such long-term incentives may take the form of 
Stock Options, or Performance Shares, or Restricted Stock Awards or any 
combination.


                                      ARTICLE II
                                     DEFINITIONS

       2.1  AWARD.  An "Award" is used at times in the Plan to refer to the 
act of granting a Stock Option, Performance Share or Restricted Stock Award 
under the Plan.

       2.2  BOARD.  "Board" is the Board of Directors of Dayton Hudson 
Corporation.

       2.3  CODE.  "Code" is the Internal Revenue Code of 1986, as amended, 
as now in force or as hereafter amended.

       2.4  COMPANY.  "Company" is Dayton Hudson Corporation, a Minnesota 
corporation, and any successor thereof.

       2.5  COVERED OFFICER.  "Covered Officer" includes all Participants 
whose compensation, in the year in which the Award is made, is subject to the 
compensation expense deduction limitations set forth in Section 162(m) of the 
Code.

       2.6  DATE OF GRANT.  "Date of Grant" shall be the date designated in 
the resolution by the Plan Committee as the date of such Stock Option(s) or 
Performance Share(s) or Restricted Stock Award(s), but such date shall not be 
earlier than the date of the resolution and action thereon by the Plan 
Committee, or earlier than the effective date of the Plan, and in the absence 
of a date of grant or a fixed method of computing such date being 
specifically set forth in the Plan Committee's resolution, then the Date of 
Grant shall be the date of such Plan Committee's resolution and action.


<PAGE>

       2.7  FAIR MARKET VALUE.  "Fair Market Value" of a share of Company 
common stock on any date is 100% of the mean between the high and low prices 
for such stock as reported for such stock on the New York Stock Exchange 
Composite Transactions Listing ("Composite Listing") on such date, or in the 
absence of such report 100% of the mean between the high and low prices of 
such stock on the New York Stock Exchange on such date or, if no sale has 
been recorded on the Composite Listing or made on such Exchange on such date, 
then on the last preceding date on which any such sale shall have been made 
in the order of primacy above indicated.

       2.8  HOLDER.  A "Holder" is a person who has been granted a Restricted 
Stock Award.

       2.9  INCENTIVE STOCK OPTIONS.  "Incentive Stock Options" are Stock 
Options that are intended to qualify under Section 422 of the Code.

       2.10  NON-QUALIFIED OPTIONS.  "Non-Qualified Options" are Stock 
Options that are not intended to qualify under Section 422 of the Code.

       2.11  PARTICIPANT.  A "Participant" is a person designated as such by 
the Plan Committee, pursuant to Article III hereof, for participation in the 
Plan.

       2.12  PERFORMANCE GOALS.  "Performance Goals" are defined in Section 
4.1 hereof.

       2.13  PERFORMANCE PERIOD.  "Performance Period", with respect to a 
Performance Share, is a period of four consecutive fiscal years of the 
Company, beginning with the fiscal year in which such Performance Share is 
granted and may be referred to herein and by the Plan Committee by use of the 
calendar year in which a particular Performance Period commences.

       2.14  PERFORMANCE SHARE.  A "Performance Share" is a potential award 
consisting of a right to one share of the Company's $.3333 par value common 
stock (subject to increase as provided in Section 4.2 hereof) or a lesser 
number of shares and the cash payment set forth in Section 5.2 hereof.  A 
Performance Share shall be of no value to a Participant unless and until 
earned in accordance with Article V hereof.

       2.15  PLAN COMMITTEE.  The "Plan Committee" is the Committee 
referenced in Article IX hereof.

       2.16  PLAN YEAR.  The "Plan Year" shall be a fiscal year of the 
Company falling within the term of this Plan.

       2.17  RELEVANT CHANGE ADJUSTMENTS.  Appropriate adjustments in the 
number of shares and in the option price per share as authorized herein, may 
be made by the Plan Committee, in its discretion (except as provided in 
Section 11.8 hereof), to give effect to adjustments made in the number of 
shares of Company common stock through a merger, consolidation, 
recapitalization, reclassification, combination, spin-off, common stock 
dividend, stock split or other relevant change.


                                      2

<PAGE>

       2.18  RESTRICTED STOCK AWARD.  A "Restricted Stock Award" is an Award 
granted under Article VII of this Plan.

       2.19  STOCK OPTION.  A "Stock Option" is a right accruing in a 
Participant to purchase from the Company one share of the Company's $.3333 
par value common stock at the Fair Market Value of such share of common stock 
on the Date of Grant of the Stock Option, such exercise of option to be made 
any time within ten years and one day (ten years with respect to Incentive 
Stock Options) following the Date of Grant, and containing the terms and 
conditions set forth or allowed under Article VI hereof.  Stock Options may 
be either Non-Qualified Options or Incentive Stock Options.

       2.20  SUBSIDIARY CORPORATION.  For purposes of this Plan, the term 
"Subsidiary" or "Subsidiary Corporation" means any corporation (other than 
the Company) in an unbroken chain of corporations beginning with the Company, 
in which each of the corporations other than the last corporation in the 
unbroken chain owns stock possessing fifty percent or more of the total 
combined voting power of all classes of stock in one of the other 
corporations in such chain as determined at the point in time when reference 
is made to such "Subsidiary" or "Subsidiary Corporation" in this Plan.

       2.21  CHANGE IN CONTROL.  A "Change in Control" shall be deemed to 
have occurred if:

       (a)    a majority of the directors of the Company shall be persons other
              than persons

              (i)    for whose election proxies shall have been solicited by the
                     Board or

              (ii)   who are then serving as directors appointed by the Board to
                     fill vacancies on the Board caused by death or resignation
                     (but not by removal) or to fill newly-created
                     directorships,

       (b)    30% or more of the outstanding Voting Stock (as defined in Article
              IV of the Restated Articles of Incorporation, as amended, of the
              Company) of the Company is acquired or beneficially owned (as
              defined in Article IV of the Restated Articles of Incorporation,
              as amended, of the Company) by any person (as defined in Article
              IV of the Restated Articles of Incorporation, as amended, of the
              Company), or

       (c)    the shareholders of the Company approve a definitive agreement or
              plan to

              (i)    merge or consolidate the Company with or into another
                     corporation (other than (1) a merger or consolidation with
                     a Subsidiary of the Company or (2) a merger in which the
                     Company is the surviving corporation and either (A) no
                     outstanding Voting Stock of the Company (other than
                     fractional shares) held by shareholders immediately prior
                     to the merger is converted into cash (except cash upon the
                     exercise by holders of Voting Stock of the Company of
                     statutory dissenters' rights), securities, or other
                     property or (B) all holders of outstanding Voting Stock of
                     the Company (other than fractional shares) immediately
                     prior to the merger (except those that exercise statutory


                                      3

<PAGE>

                     dissenters' rights) have substantially the same
                     proportionate ownership of the Voting Stock of the Company
                     or its parent corporation immediately after the merger),

              (ii)   exchange, pursuant to a statutory exchange of shares of
                     Voting Stock of the Company held by shareholders of the
                     Company immediately prior to the exchange, shares of one or
                     more classes or series of Voting Stock of the Company for
                     shares of another corporation or other securities, cash or
                     other property,

              (iii)  sell or otherwise dispose of all or substantially all of
                     the assets of the Company (in one transaction or a series
                     of transactions) or

              (iv)   liquidate or dissolve the Company.


                                     ARTICLE III
                    GRANTING OF STOCK OPTIONS, PERFORMANCE SHARES
                     AND RESTRICTED STOCK AWARDS TO PARTICIPANTS

       3.1  ELIGIBLE EMPLOYEES.  Stock Options, Restricted Stock Awards or 
Performance Shares may be granted by the Plan Committee to any key employee 
of the Company or a Subsidiary Corporation.  A Stock Option(s) or Performance 
Share(s) or Restricted Stock Award(s) may be granted to a director of the 
Company provided that he/she is also at the time of grant a key employee of 
the Company or a Subsidiary Corporation.  No Stock Option(s) or Performance 
Share(s) or Restricted Stock Award(s) shall be granted to a person who is at 
the time of award a member of the Plan Committee.  A person who has been 
engaged by the Company for employment shall be eligible for grants under the 
Plan, provided such person actually reports for and commences such employment 
within ninety days after the Date of Grant.

       3.2  DESIGNATION OF PARTICIPANTS.  At any time and from time to time 
during the Plan Year, the Plan Committee may designate the key employees of 
the Company and its Subsidiaries eligible for Awards.

       3.3  ALLOCATION OF STOCK OPTION(S), PERFORMANCE SHARE(S) OR RESTRICTED 
STOCK AWARD(S).  Contemporaneously with the designation of a Participant 
pursuant to Section 3.2 hereof, the Plan Committee shall determine the number 
of Stock Option(s) and/or Restricted Stock Award(s) and/or Performance 
Share(s) to be granted to such Participant and the Date of Grant for such 
related Stock Option or Performance Share or Restricted Stock Award, taking 
into consideration such factors as it deems relevant, which may include the 
following:

       (a)    the total number of Stock Option(s) and/or Restricted Stock
              Award(s) and/or Performance Share(s) available for allocation to
              all Participants; and


                                     4

<PAGE>

       (b)    the work assignment or the position of the Participant and its
              sensitivity and/or impact in relationship to the profitability and
              growth of the Company and its Subsidiaries; and

       (c)    the Participant's current and potential performance in reference
              to such factors.

Allocation of Awards may, in the discretion of the Plan Committee, be in the 
form of Stock Option(s) solely or Performance Share(s) solely, or Restricted 
Stock Award(s) solely, or any combination in whatever relationship one to the 
other, if any, as the Plan Committee in its discretion so determines. 
Allocation of Stock Options may, in the discretion of the Plan Committee, be 
in the form of Incentive Stock Option(s) solely or Non-Qualified Option(s) 
solely or a combination in whatever relationship to the other, if any, as the 
Plan Committee in its discretion so determines.

       3.4  NOTIFICATION TO PARTICIPANTS AND DELIVERY OF DOCUMENTS.  As soon 
as practicable after such determinations have been made, each Participant, 
shall be notified of (i) his/her designation as a Participant, (ii) the Date 
of Grant, and (iii) the number of Stock Option(s), and/or Restricted Stock 
Award(s) and/or the number of Performance Share(s) granted to the 
Participant, and in the case of Performance Share(s), the Performance Period 
and in the case of Restricted Stock Award(s), the Restriction Period.  The 
Participant shall thereafter be supplied with written evidence of any such 
granted Performance Share(s) and/or Restricted Stock Award(s), and shall 
receive a Stock Option exercisable for purchase of one share of the Company's 
$.3333 par value common stock for each Stock Option granted to the 
Participant pursuant to this Plan or indicating the aggregate of such grant, 
which option agreement(s) shall be in conformity with the provisions of 
Article VI hereof.


                                      ARTICLE IV
                         PERFORMANCE GOALS AND MAXIMUM AWARD

       4.1  ESTABLISHMENT OF GOALS.  Within a reasonable period of time after 
the beginning of each Performance Period, Performance Goals relative to such 
Performance Period shall be established by the Plan Committee in its absolute 
discretion.  Such Performance Goals may include, but, except as provided 
below, are not limited to, criteria such as PTOC, EVA, amount or rate of 
growth in consolidated profits of the Company expressed as a percent, 
earnings per share, return on capital, return on investment, return on 
shareholders' equity. Performance Goals for Covered Officers must be based 
upon one or more of the foregoing specifically described performance goals.  
Performance Goals may be absolute in their terms or be measured against or in 
relationship to other companies comparably, similarly or otherwise situated.  
The Plan Committee, in its sole discretion, may modify the Performance Goals 
if it determines that circumstances have changed and modification is required 
to reflect the original intent of the Performance Goals.  The Plan Committee 
may in its discretion classify Participants into as many groups as it 
determines, and as to any Participant(s) relate his/her Performance Goals 
partially, or entirely, to the measured performance, either absolutely or 
relatively, of an identified Subsidiary, operating company or test strategy 
or new venture of the Company.


                                     5

<PAGE>

       4.2  LEVELS OF PERFORMANCE REQUIRED TO EARN PERFORMANCE SHARES.  At or 
about the same time that Performance Goals are established for a specific 
period, the Plan Committee shall in its absolute discretion establish the 
percentage (not to exceed 150% thereof) of the Performance Share(s) granted 
for such Performance Period which shall be earned by the Participant for 
various levels of performance measured in relation to achievement of 
Performance Goals for such Performance Period.

       4.3  OTHER RESTRICTIONS.  The Plan Committee may provide restrictions 
on the delivery of common stock of the Company upon the earning of 
Performance Shares, including the future forfeiture of all or part of the 
common stock earned.  The Plan Committee may provide that the shares of the 
Company's .3333 par value common stock issued on Performance Shares Earned be 
held in escrow and/or legended.

       4.4  NOTIFICATION TO PARTICIPANTS.  Promptly after the Plan Committee 
has established Performance Goals for a specific Performance Period or 
modified such goals, each Participant who has received a grant of any 
Performance Share(s) for that period shall be provided with written evidence 
of the Performance Goals so established or modified.

       4.5  During any Plan Year, no Covered Officer may receive Awards that, 
in the aggregate, could result in that Participant receiving, earning or 
acquiring more than 1,000,000 shares of the Company's $.3333 par value common 
stock, subject to the adjustments described in Section 2.17.


                                      ARTICLE V
                            EARNING OF PERFORMANCE SHARES

       5.1  MEASUREMENT OF PERFORMANCE AGAINST PERFORMANCE GOALS.  The Plan 
Committee shall as soon as practicable after the close of each Performance 
Period, make a determination of:

       (a)    the extent to which the Performance Goals for such Performance
              Period have been achieved;

       (b)    the percentage of the Performance Shares granted for such
              Performance Period which are earned for such Performance Period by
              Participants who have been from his/her date of hire in the
              continuous employ of the Company or Subsidiary or a combination
              thereof, during the subject Performance Period; and

       (c)    the percentage of Performance Shares to be paid in cash, if any. 
              The percentage paid in cash shall be uniform for all Participants
              in a particular Performance Period.

These determinations shall be absolute and final as to the facts and 
conclusions therein made and be binding on all parties.  Promptly after the 
Plan Committee has made the foregoing determination each Participant who has 
earned Performance Share(s) based thereon shall be notified, in writing, of 
the number of Performance Shares so earned.  For all purposes of this Plan 
notice shall be deemed to have been given the date action is taken by the 
Plan Committee making the determination.


                                     6

<PAGE>

       5.2  TREATMENT OF PERFORMANCE SHARES EARNED.  Upon the determination 
that a percentage of the Performance Share(s) has been earned for a 
Performance Period, a Participant to whom such earned Performance Share(s) 
has been granted and who has been (or was) in the employ of the Company or a 
Subsidiary thereof continuously from the date of his/her hire during the 
subject Performance Period to which the grant relates, subject to the 
exceptions set forth at Section 5.5 and Section 5.6 hereof, shall be 
entitled, subject to the other conditions of this Plan, to receive the shares 
of the Company's $.3333 par value common stock for each Performance Share 
earned (less the shares paid in cash), plus a cash payment in the amount of 
the Fair Market Value of the shares of common stock to be paid in cash as 
determined in Section 5.1(c) hereof, calculated as of the close of business 
on the date of the notice referred to in Section 5.1 hereof. The provisions 
of Section 5.5 to the contrary notwithstanding, the Plan Committee may 
provide that the issued shares of common stock be held in escrow and/or be 
legended and that the common stock be subject to restrictions, including the 
future forfeiture of all or a part of the shares.  Performance Shares shall 
under no circumstances become earned or have any value whatsoever for any 
Participant who is not in the employ of the Company or its Subsidiaries 
continuously during the entire Performance Period for which such Performance 
Shares are granted, except as provided at Section 5.5 or Section 5.6 hereof.

       5.3  STOCK-CASH DISTRIBUTION.  Each distribution determined in 
accordance with Section 5.2 above shall be made as soon as practicable after 
Performance Shares have been determined to have been earned unless the 
provisions of Section 5.4(a) hereof are applicable to a Participant.

       5.4(a)  DEFERRAL OF RECEIPT OF PERFORMANCE SHARE EARNOUT.  A 
Participant who has received a grant of Performance Shares may by compliance 
with the then applicable procedures under the Plan irrevocably elect in 
writing to defer receipt of all or any part of the stock-cash distribution 
associated with the earnout, if any, of the Performance Shares (the 
combination thereof hereafter referred to as the "deferred account").  The 
deferral shall be effective until the Participant terminates his/her 
employment with the Company and its Subsidiaries except as otherwise provided 
herein.

       The terms and conditions of such deferral, including but not limited 
to, the period of time for, and form of, election; the manner and method of 
payout; the form in which the deferred account shall be held; the interest 
equivalent or other payment that shall accrue upon the deferred account 
pending its payout; and the use and form of dividend equivalents in respect 
of stock units included within any deferred account, shall be as determined 
from time to time by the Plan Committee, which Plan Committee may change any 
and all of the terms and conditions at any time applicable to deferrals 
thereafter made.

       5.4(b)  AMENDMENT OF DEFERRAL ARRANGEMENTS.  The Plan Committee may, 
at any time and from time to time, but prospectively only except as 
hereinafter provided, amend, modify, change, suspend or cancel any and all of 
the rights, procedures, mechanics and timing parameters relating to the 
deferral of receipt of Performance Share earnout under the Plan as set forth 
at Section 5.4(a) hereof.  In addition, the Plan Committee may, in its sole 
discretion, accelerate the payout of the deferred account, or any portion 
thereof, either in a lump sum or in a series of payments, but under the 
following conditions only:


                                     7

<PAGE>

       (a)    the Federal tax statutes, regulations or interpretations are
              amended, modified, or otherwise changed or affected in such a
              manner as to adversely alter or modify the tax effect of the
              "deferred account" as it is comprehended under the tax law and
              interpretations in effect for deferred accounts as of the
              effective date of this Plan, or

       (b)    the deferred account holder suffers or incurs an event that would
              qualify for a "withdrawal" of contributions that have not been
              accumulated for two years without adverse consequences on the tax
              status of a qualified profit-sharing or stock bonus plan under the
              Federal tax laws applicable from time to time to such types of
              plans.

       5.5  NON-DISQUALIFYING TERMINATION OF EMPLOYMENT.  Except for Section 
5.6 hereof, the only exceptions to the requirement of continuous employment 
during a Performance Period for Performance Share earnout eligibility are 
termination of a Participant's employment by reason of death (in which event 
the Performance Shares may be transferable by will or the laws of descent and 
distribution only to such Participant's beneficiary designated to receive the 
Performance Shares or to the Participant's applicable legal representatives, 
heirs or legatees), total and permanent disability, normal or late retirement 
or early retirement, with the consent of the Plan Committee, or transfer of 
an executive in a spin-off, with the consent of the Plan Committee, occurring 
during the Performance Period applicable to the subject Performance share 
grant.  In such instance an earnout of the Performance Shares shall be made, 
as of the end of the Performance Period, and 100% of the total Performance 
Shares that would have been earned during the Performance Period shall be 
earned and paid out; provided, however, in a spin-off situation the Plan 
Committee may set additional conditions, such as, without limiting the 
generality of the foregoing, continuous employment with the spin-off entity.  
If a Participant's termination of employment does not meet the criteria set 
forth above, but the Participant had at least 15 years of continuous 
employment with the Corporation or a Subsidiary or any combination thereof, 
provided that if the person is not an Executive Officer (as defined under the 
Securities Exchange Act of 1934, as amended, and the regulations promulgated 
thereunder) of the Corporation at time of termination such 15 years need not 
be continuous, the Plan Committee may allow earn-outs of up to 100% of the 
total Performance Shares for the Performance Period(s) in which the 
termination of employment occurred, subject to any conditions that the Plan 
Committee shall determine.

       5.6  CHANGE IN CONTROL.  In the event of a Change in Control, all 
outstanding Performance Shares granted under the Plan shall be proratably 
payable ten days after the Change in Control; provided that no Performance 
Share shall be payable to a Participant within six months after the Date of 
Grant. The amount of Performance Shares payable shall be determined by 
multiplying 100% of each Performance Share grant by a fraction, the numerator 
of which shall be the number of months that have elapsed in the applicable 
Performance Period and the denominator of which shall be forty-eight.


                                ARTICLE VI
                               STOCK OPTIONS

       6.1  NON-QUALIFIED OPTION.  Non-Qualified Options granted under the 
Plan are not intended to be Incentive Stock Options under the provisions of 
Section 422 of the Code.  The Non-Qualified


                                     8

<PAGE>

Options shall be evidenced by Non-Qualified Option agreements in such form 
and not inconsistent with the Plan as the Plan Committee shall in its sole 
discretion approve from time to time, which agreements shall specify the 
number of shares to which they pertain and the purchase price of such shares 
and shall, but without limitation, contain in substance the following terms 
and conditions:

       (a)    OPTION PERIOD.  Each option granted shall expire and all rights to
              purchase shares thereunder shall cease ten years and one day after
              the Date of Grant of the Stock Option or on such date prior
              thereto as may be fixed by the Plan Committee, or on such date
              prior thereto as is provided by this Plan in the event of
              termination of employment or death or reorganization pursuant to
              Section 11.8(b) hereof.  No option shall permit the purchase of
              any shares thereunder during the first year after the Date of
              Grant of such option, except as provided in Section 6.3 hereof.

       (b)    TRANSFERABILITY AND TERMINATION OF OPTIONS. During the lifetime of
              an individual to whom an option is granted, the option may be
              exercised only by such individual and only while such individual
              is an employee of the Company or a Subsidiary and only if the
              Participant has been continuously so employed by any one or
              combination thereof since the Date of Grant of the option;
              provided, however, that if the employment of such Participant by
              the Company or a Subsidiary Corporation terminates, the option may
              additionally be exercised as follows, or in any other manner
              provided by the Plan Committee, but in no event later than 10
              years and one day after the Date of Grant of the Stock Option,
              except as set forth in (ii) below:

              (i)    if a Participant's termination of employment occurs by
                     reason of normal or late retirement under any retirement
                     plan of the Company or its Subsidiaries, such Participant's
                     Stock Options may be exercised within five years after the
                     date of such termination of employment.  If a Participant's
                     termination of employment occurs by reason of early
                     retirement under any retirement plan of the Company or its
                     Subsidiaries, or, by reason of the transfer of an executive
                     in a spin-off, or by reason of total and permanent
                     disability, as determined by the Plan Committee, without
                     retirement, then such Participant's Stock Options shall be
                     exercisable for a period of up to five years after the date
                     of such termination of employment if the Plan Committee
                     consents to such an extension.  During the extension period
                     the right to exercise options, if any, accruing in
                     installments, shall continue; provided, however, in an
                     early retirement or a spin-off situation the Plan Committee
                     may set additional conditions, such as, without limiting
                     the generality of the foregoing, an agreement to not
                     provide services to a competitor of the Company and its
                     Subsidiaries and/or continuous employment with the spin-off
                     entity.

              (ii)   if a Participant's termination of employment occurs by
                     reason of death, then within five years after the date of
                     death or the life of the option, whichever is


                                     9

<PAGE>

                     less, but in no event less than one year after the date of
                     death, during which time installments shall continue to
                     accrue.

              (iii)  if a Participant's termination of employment occurs for any
                     reason other than as specified in Section 6.1(b)(i) or (ii)
                     hereof, the Participant has been continuously employed by
                     the Company or a Subsidiary or any combination for more
                     than 15 years, provided that if the person is not an
                     Executive Officer (as defined under the Securities Exchange
                     Act of 1934, as amended, and the regulations promulgated
                     thereunder) of the Corporation at the time of termination
                     such 15 years need not be continuous, and if the Plan
                     Committee so approves, then within a period of up to five
                     years after the date of termination of employment.  During
                     the period the right to exercise options, if any, accruing
                     in installments shall continue; provided, however, the Plan
                     Committee may set additional conditions.

              (iv)   if a Participant's termination of employment occurs for any
                     reason other than as specified in Section 6.1(b)(i) or (ii)
                     hereof, the Plan Committee has not approved an extension
                     pursuant to Section 6.1(b)(iii) and Participant's
                     termination of employment is not occasioned by the
                     commission of a dishonest or other illegal act, then, but
                     only with respect to installments that have as of the date
                     of termination already accrued, within ninety days after
                     the date of such termination of employment except in the
                     case of Participants who would at the time be subject to
                     the provisions of Section 16(b) of the Securities Exchange
                     Act of 1934, in which instance the period of exercise shall
                     be two hundred ten days after termination.  Those
                     Participants terminated because of the commission of a
                     dishonest or other illegal act shall have no additional
                     period after termination of employment in which to exercise
                     their options.  Absence on a leave of absence approved by
                     the Plan Committee shall not be deemed a termination or
                     interruption of continuous employment for the purposes of
                     the Plan.

              (v)    Rights accruing to a Participant under the aforesaid
                     Subsections (b)(i), (b)(iii) and (b)(iv) may, upon the
                     death of a Participant subsequent to his/her termination of
                     employment, be exercised or perfected by his/her duly
                     designated beneficiary or otherwise by his/her applicable
                     legal representatives, heirs or legatees to the extent
                     vested in and unexercised or perfected by the Participant
                     at the date of his/her death.

                     No option shall be assignable or transferable by the
                     individual to whom it is granted, except that it may be
                     transferable by will or the laws of descent and
                     distribution in accordance with the provisions of the Plan.
                     An option, if so transferable, may be exercised after the
                     death of the individual to whom it is granted only by such
                     individual's beneficiary designated to exercise the option
                     or otherwise by his/her applicable legal representatives,
                     heirs or legatees, and only within the specific time period
                     set forth above.


                                      10

<PAGE>

                     In no event whether by the Participant directly or by
                     his/her beneficiary or other representative shall any
                     option be exercisable at any time after its expiration date
                     as stated in the option agreement.  When an option is no
                     longer exercisable it shall be deemed for all purposes and
                     without further act to have lapsed and terminated.  The
                     Plan Committee may in its sole discretion, but shall not be
                     required to, determine, solely for the purposes of the
                     Plan, that a Participant is permanently and totally
                     disabled and the acts and decisions of the Plan Committee
                     made in good faith in relation to any such determination
                     shall be conclusive upon all persons and interests affected
                     thereby.

       (c)    EXERCISE OF OPTIONS.  An individual entitled to exercise an option
              may, subject to its terms and conditions and the terms and
              conditions of the Plan, exercise it in whole at any time, or in
              part from time to time, by delivery to the Company at its
              principal office of written notice of exercise, specifying the
              number of whole shares with respect to which the option is being
              exercised.  Before shares may be issued payment must be made in
              full, in legal United States tender, in the amount of the purchase
              price of the shares to be purchased at the time and any amounts
              for withholding as provided in Section 11.9 hereof; provided,
              however, in lieu of paying for the exercise price in cash as
              described above, the individual may pay (subject to such
              conditions and procedures as the Plan Committee may establish) all
              or part of such exercise price by delivering owned and
              unencumbered shares of the Company common stock having a Fair
              Market Value on the date of exercise of the option equal to or
              less than the exercise price of the options exercised, with cash,
              as set forth above, for the remainder, if any, of the purchase
              price.  Subject to rules established by the Plan Committee, the
              withholdings required by Section 11.9 hereof may be satisfied by
              the Company withholding shares of Company common stock issued on
              exercise that have a Fair Market Value on the date of exercise of
              the option equal to or less than the withholding required by
              Section 11.9 hereof.

       6.2  INCENTIVE STOCK OPTION.  Incentive Stock Options granted under 
the Plan are intended to be incentive stock options under Section 422 of the 
Code and the Plan shall be administered, except with respect to the right to 
exercise options after termination of employment, to qualify Incentive Stock 
Options issued hereunder as incentive stock options under Section 422 of the 
Code.  An Incentive Stock Option shall not be granted to an employee who 
owns, or is deemed under Section 424(d) of the Code to own, stock of the 
Company (or of any parent or Subsidiary of the Company) possessing more than 
10% of the total combined voting power of all classes of stock therein.  The 
aggregate Fair Market Value (determined as of the time the option is granted) 
of the stock with respect to which Incentive Stock Options are exercisable 
for the first time by any Participant during any calendar year (under all 
incentive stock option plans of the Company or any parent or Subsidiary of 
the Company) shall not exceed $100,000.  The Incentive Stock Options shall be 
evidenced by Incentive Stock Option Agreements in such form and not 
inconsistent with the Plan as the Plan Committee shall in its sole discretion 
approve from time to time, which agreements shall specify the number of 
shares to which they pertain and the purchase price of such shares.


                                     11

<PAGE>

       The terms and conditions set forth in Subsections (a) through (c) of 
Section 6.1 hereof shall apply to an Incentive Stock Option; provided that 
the term of the Incentive Stock Option shall not exceed ten years; and 
provided, further, that in the event Section 6.1(b)(i) hereof is applicable, 
all installments shall become immediately exercisable.

       6.3  CHANGE IN CONTROL.  In the event of a Change in Control, all 
outstanding options granted under the Plan shall accelerate and will be 
exercisable in full for a period of two hundred ten (210) days after the 
Change in Control; provided that no option shall be exercisable by a 
Participant (i) within six months after the Date of Grant of the option or 
(ii) after the termination date of the option.


                                  ARTICLE VII
                               RESTRICTED STOCK

       7.1  RESTRICTION PERIOD TO BE ESTABLISHED BY THE PLAN COMMITTEE.  At 
the time a Restricted Stock Award is made, the Plan Committee shall establish 
a period of time (the "Restriction Period") applicable to such Award, which 
shall be not less than three years.  Each Restricted Stock Award may have a 
different Restriction Period, at the discretion of the Plan Committee.  
Except as permitted or pursuant to Sections 7.4, 7.5 or 11.8 hereof, the 
Restriction Period applicable to a particular Restricted Stock Award shall 
not be changed.

       7.2  OTHER TERMS AND CONDITIONS.  Company common stock awarded 
pursuant to a Restricted Stock Award shall be represented by a stock 
certificate registered in the name of the Holder of such Restricted Stock 
Award.  The Holder shall have the right to enjoy all shareholder rights 
during the Restriction Period with the exception that:

       (i)    The Holder shall not be entitled to delivery of the stock
              certificate until the Restriction Period shall have expired.

       (ii)   The Company may either issue shares subject to such restrictive
              legends and/or stop-transfer instructions as it deems appropriate
              or provide for retention of custody of the Company common stock
              during the Restriction Period.

       (iii)  The Holder may not sell, transfer, pledge, exchange, hypothecate
              or otherwise dispose of the Company common stock during the
              Restriction Period.

       (iv)   A breach of the terms and conditions established by the Plan
              Committee pursuant to the Restricted Stock Award shall cause a
              forfeiture of the Restricted Stock Award, and any dividends
              withheld thereon.

       (v)    Dividends payable in cash or in shares of stock or otherwise may
              be either currently paid or withheld by the Company for the
              Holder's account.  At the discretion of the Plan Committee,
              interest may be paid on the amount of cash dividends withheld,


                                     12

<PAGE>

              including cash dividends on stock dividends, at a rate and subject
              to such terms as determined by the Plan Committee.

Provided, however, and the provisions of Section 7.4 to the contrary 
notwithstanding, in lieu of the foregoing, the Plan Committee may provide 
that no shares of common stock be issued until the Restriction Period is over 
and further provide that the shares of common stock issued after the 
Restriction Period has been completed, be issued in escrow and/or be legended 
and that the common stock be subject to restrictions including the forfeiture 
of all or a part of the shares.

       7.3  PAYMENT FOR RESTRICTED STOCK.  A Holder shall not be required to 
make any payment for Company common stock received pursuant to a Restricted 
Stock Award, unless the Plan Committee requires payment for such stock in the 
Restricted Stock Award.

       7.4  FORFEITURE PROVISIONS.  Subject to Section 7.5, in the event a 
Holder terminates employment during a Restriction Period, a Restricted Stock 
Award will be forfeited; provided, however, when the Plan Committee issues 
the Restricted Stock Award, it may provide in the Restricted Stock Award 
agreement for proration or full payout in the event of a termination of 
employment because of normal or late retirement, early retirement or spin-off 
with the consent of the Plan Committee, or death or total and permanent 
disability, as determined by the Plan Committee, or termination of employment 
after 15 years of continuous employment with the Corporation or a Subsidiary 
or any combination thereof, provided that if the person is not an Executive 
Officer (as defined under the Securities Exchange Act of 1934, as amended, 
and the regulations promulgated thereunder) of the Corporation at the time of 
termination such 15 years need not be continuous, subject to any other 
conditions the Plan Committee may determine.

       7.5  CHANGE IN CONTROL.  In the event of a Change in Control, all 
outstanding Restricted Stock Awards granted under the Plan will be proratably 
payable ten days after the Change in Control; provided that no Restricted 
Stock Award shall be payable to a Participant within six months after the 
Date of Grant.  The amount of Company common stock payable shall be 
determined by multiplying each Restricted Stock Award granted by a fraction, 
the numerator of which shall be the number of months that have elapsed in the 
applicable Restriction Period and the denominator of which shall be the 
number of months in the Restriction Period.


                                 ARTICLE VIII
                     SHARES OF STOCK SUBJECT TO THE PLAN

       8.1  The total number of shares that may be available for issuance 
under all Performance Shares, Stock Options and Restricted Stock Awards 
granted pursuant to the Plan shall not exceed in the aggregate 18,600,000 
shares of the Company's $.3333 par value common stock.  Shares covered by 
granted Performance Shares which are not earned pursuant to any of the 
provisions of Article V hereof, or Stock Options or Performance Shares or 
Restricted Stock Awards which are forfeited for any reason or are not 
distributed or are covered by options that lapse or are cancelled before 
exercise, shall (unless the Plan shall have been terminated) again be 
available in the same relative amounts for other Performance Share, 
Restricted Stock Award and Stock Option grants under the Plan (except for 
shares for which cash equivalent payments are received by Participants 
pursuant to


                                      13

<PAGE>

the Plan), except that 660,825 shares for Stock Options, Performance Shares 
or Restricted Stock Awards that were outstanding on April 10, 1991 that are 
not earned or are forfeited for any reason or are not distributed or lapse or 
are cancelled before exercise shall be available for future grants and any 
additional shares for Stock Options, Performance Shares or Restricted Stock 
Awards that were outstanding on April 10, 1991 that are not earned or are 
forfeited for any reason or are not distributed or lapse or are cancelled 
before exercise shall not be available for future Performance Shares, 
Restricted Stock Awards or Stock Option Grants.  Such shares may be 
authorized and unissued shares, or may be treasury shares held by the Company 
or may be shares purchased or held by the Company or a Subsidiary for 
purposes of the Plan, or any combination thereof.


                                ARTICLE IX
                        ADMINISTRATION OF THE PLAN

       9.1  The Plan will be administered by a committee of the Board 
appointed from time to time by the Board.  Each member of the committee shall 
be a "non-employee director" as that term is defined under Rule 16b-3, 
promulgated under the Securities Exchange Act of 1934, as amended, or any 
successor statute or regulation comprehending the same subject matter.

       9.2  The Plan Committee shall have and exercise all of the powers and 
responsibilities  granted expressly or by implication to it by the provisions 
of the Plan.  Subject to and as limited by such provisions, the Plan 
Committee may from time to time enact, amend and rescind such rules, 
regulations and procedures with respect to the administration of the Plan as 
it deems appropriate or convenient.

       9.3  All questions arising under the Plan, any Incentive Stock Option, 
Non-Qualified Stock Option, Performance Share or Restricted Stock Award 
agreement, or any rule, regulation or procedure adopted by the Plan Committee 
shall be determined by the Plan Committee, and its determination thereof 
shall be conclusive and binding upon all parties.

       9.4  Any action required or permitted to be taken by the Plan 
Committee under the Plan shall require the affirmative vote of a majority of 
a quorum of the members of the Plan Committee.  A majority of all members of 
the Plan Committee shall constitute a "quorum" for Plan Committee business.  
The Plan Committee may act by written determination instead of by affirmative 
vote at a meeting, provided that any written determination shall be signed by 
all members of the Plan Committee, and any such written determination shall 
be as fully effective as a majority vote of a quorum at a meeting.


                                    ARTICLE X
                               REDUCTION IN AWARDS

       10.1  Anything in this Plan to the contrary notwithstanding, the 
provisions of this Article X shall apply to a Participant if Ernst & Young 
determines that each of (a) and (b) below are applicable.


                                        14

<PAGE>

       (a)    Payments or distributions hereunder, determined without
              application of this Article X, either alone or together with other
              payments in the nature of compensation to the Participant which
              are contingent on a change in the ownership or effective control
              of the Company, or in the ownership of a substantial portion of
              the assets of the Company, or otherwise (but after any elimination
              or reduction of such payments under the terms of the Company's
              Income Continuance Policy Statement or SMG Income Continuance
              Policy Statement), would result in any portion of the payments
              hereunder being subject to an excise tax on excess parachute
              payments imposed under Section 4999 of the Code.

       (b)    The excise tax imposed on the Participant under Section 4999 of
              the Code on excess parachute payments, from whatever source, would
              result in a lesser net aggregate present value of payments and
              distributions to the Participant (after subtraction of the excise
              tax) than if payments and distributions to the Participant were
              reduced to the maximum amount that could be made without incurring
              the excise tax.

       10.2  Under this Article X the payments and distributions under this 
Plan shall be reduced (but not below zero) so that the present value of such 
payments and distributions shall equal the Reduced Amount.  The "Reduced 
Amount" (which may be zero) shall be an amount expressed in present value 
which maximizes the aggregate present value of payments and distributions 
under this Plan which can be made without causing any such payment to be 
subject to the excise tax under Section 4999 of the Code.  The determinations 
and reductions under this paragraph shall be made after eliminations or 
reductions, if any, have been made under the Company's Income Continuance 
Policy Statement or SMG Income Continuance Policy Statement.

       10.3  If Ernst & Young determines that this Article X is applicable to a
Participant, it shall so advise the Plan Committee.  The Plan Committee shall
then promptly give the Participant notice to that effect together with a copy of
the detailed calculation supporting such determination which shall include a
statement of the Reduced Amount.  The Participant may then elect, in his/her
sole discretion, which and how much of the Stock Options, Restricted Stock
Awards and/or Performance Shares otherwise awarded under this Plan shall be
eliminated or reduced (as long as after such election the aggregate present
value of the remaining Stock Options, Restricted Stock Awards and/or Performance
Shares under this Plan equals the Reduced Amount), and shall advise the Plan
Committee in writing of his/her election within ten days of his/her receipt of
notice.  If no such election is made by the Participant within such ten-day
period, the Plan Committee may elect which and how much of the Stock Options,
Restricted Stock Awards, and/or Performance Shares shall be eliminated or
reduced (as long as after such election their aggregate present value equals the
Reduced Amount) and shall notify the Participant promptly of such election.  For
purposes of this Article X, present value shall be determined in accordance with
Section 280G of the Code.  All the foregoing determinations made by Ernst &
Young under this Article X shall be made as promptly as practicable after it is
determined that parachute payments will be made to the Participant if an
elimination or reduction is not made.  As promptly as practicable following the
election hereunder, the Company shall provide to or for the benefit of the
Participant such amounts and shares as are then due to the Participant under
this Plan and shall promptly provide to or for the


                                    15

<PAGE>

benefit of the Participant in the future such amounts and shares as become 
due to the Participant under this Plan.

       10.4  As a result of the uncertainty in the application of Section 
280G of the Code at the time of the initial determination by Ernst & Young 
hereunder, it is possible that payments or distributions under this Plan will 
have been made which should not have been made ("Overpayment") or that 
additional payments or distributions which will have not been made could have 
been made ("Underpayment"), in each case, consistent with the calculation of 
the Reduced Amount hereunder.  In the event that Ernst & Young, based upon 
the assertion of a deficiency by the Internal Revenue Service against the 
Company or the Participant which Ernst & Young believes has a high 
probability of success, determines that an Overpayment has been made, any 
such Overpayment shall be treated for all purposes as a loan to the 
Participant which the Participant shall repay together with interest at the 
applicable Federal rate provided for in Section 7872(f)(2) of the Code; 
provided, however, that no amount shall be payable by the Participant if and 
to the extent such payment would not reduce the amount which is subject to 
the excise tax under Section 4999 of the Code. In the event that Ernst & 
Young, based upon controlling precedent, determines that an Underpayment has 
occurred, any such Underpayment shall be promptly paid to or for the benefit 
of the Participant together with interest at the applicable Federal rate 
provided for in Section 7872(f)(2)(A) of the Code.

       10.5  In making its determination under this Article X, the value of 
any non-cash benefit shall be determined by Ernst & Young in accordance with 
the principles of Section 280G(d)(3) of the Code.

       10.6  All determinations made by Ernst & Young under this Article X 
shall be binding upon the Company, the Plan Committee and the Participant.


                                   ARTICLE XI
                               GENERAL PROVISIONS

       11.1  AMENDMENT OR TERMINATION.  The Board may at any time amend, 
suspend, discontinue or terminate the Plan (including the making of any 
necessary enabling, conforming and procedural amendments to the Plan to 
authorize and implement the granting of qualified Stock Options or other 
income tax preferred stock options which may be authorized by enactment of 
the United States Congress and/or the Internal Revenue Service subsequent to 
the effective date of this Plan); provided, however, that no amendment by the 
Board shall, without further approval of the shareholders of the Company:

       (a)    except as provided at Section 2.17 hereof, increase the total
              number of shares of Company common stock which may be made subject
              to the Plan; or

       (b)    except as provided at Section 2.17 hereof, change the purchase
              price of Company common stock under the Plan; or


                                       16

<PAGE>

       (c)    materially modify the class of employees that are eligible to
              receive Stock Options and/or Performance Shares and/or Restricted
              Stock Awards pursuant to the Plan.

No action taken pursuant to this Section 11.1 of the Plan shall, without the 
consent of a Participant, alter or impair any Performance Share(s) or Stock 
Option(s) or Restricted Stock Award(s) which have been previously granted to 
a Participant.

       11.2  NON-ALIENATION OF RIGHTS AND BENEFITS.  Except as expressly 
provided herein, no right or benefit under the Plan shall be subject to 
anticipation, alienation, sale, assignment, pledge, encumbrance or charge and 
any attempt to anticipate, alienate, sell, assign, pledge, encumber or charge 
the same shall be void.  No right or benefit hereunder shall in any manner be 
liable for or subject to the debts, contracts, liabilities or torts of the 
person entitled to such right or benefit.  If any Participant or beneficiary 
hereunder should become bankrupt or attempt to anticipate, alienate, sell, 
assign, pledge, encumber or charge any right or benefit hereunder, then such 
right or benefit shall, in the sole discretion of the Plan Committee, cease 
and in such event the Company may hold or apply the same or any or no part 
thereof for the benefit of the Participant or beneficiary, his/her spouse, 
children or other dependents or any of them in any such manner and in such 
proportion as the Plan Committee in its sole discretion may deem proper.

       11.3  NO RIGHTS AS SHAREHOLDER.  The granting of Performance Share(s) 
and/or Stock Option(s) and/or Restricted Stock Award(s) under the Plan shall 
not entitle a Participant or any other person succeeding to his/her rights, 
to any dividend, voting or other right as a shareholder of the Company unless 
and until the issuance of a stock certificate to the Participant or such 
other person pursuant to the provisions of the Plan and then only subsequent 
to the date of issuance thereof.

       11.4  LIMITATION OF LIABILITY OR OBLIGATION OF THE COMPANY.  As 
illustrative only of the limitations of liability or obligation of the 
Company and not intended to be exhaustive thereof, nothing in the Plan shall 
be construed:

       (a)    to give any employee of the Company any right to be granted any
              Stock Option and/or Performance Share and/or Restricted Stock
              Award other than at the sole discretion of the Plan Committee;

       (b)    to give any Participant any rights whatsoever with respect to
              shares of the Company's $.3333 par value common stock except as
              specifically provided in the Plan;

       (c)    to limit in any way the right of the Company or any Subsidiary to
              terminate, change or modify, with or without cause, the employment
              of any Participant at any time; or

       (d)    to be evidence of any agreement or understanding, express or
              implied, that the Company or any Subsidiary will employ any
              Participant in any particular position at any particular rate of
              compensation or for any particular period of time.


                                      17

<PAGE>

       11.5  GOVERNMENT REGULATIONS.  Notwithstanding any other provisions of 
the Plan seemingly to the contrary, the obligation of the Company with 
respect to Performance Shares, Stock Options or Restricted Stock Awards 
granted under the Plan shall at all times be subject to any and all 
applicable laws, rules, and regulations and such approvals by any government 
agencies as may be required or deemed by the Board or Plan Committee as 
reasonably necessary or appropriate for the protection of the Company.

       In connection with any sale, issuance or transfer hereunder, the 
Participant acquiring the shares shall, if requested by the Company give 
assurances satisfactory to counsel of the Company that the shares are being 
acquired for investment and not with a view to resale or distribution thereof 
and assurances in respect of such other matters as the Company may deem 
desirable to assure compliance with all applicable legal requirements.

       11.6  NON-EXCLUSIVITY OF THE PLAN.  Neither the adoption of the Plan 
by the Board nor the submission of the Plan to shareholders of the Company 
for approval shall be construed as creating any limitations on the power or 
authority of the Board to adopt such other or additional incentive or other 
compensation arrangements of whatever nature as the Board may deem necessary 
or desirable or preclude or limit the continuation of any other plan, 
practice or arrangement for the payment of compensation or fringe benefits to 
employees generally, or to any class or group of employees, which the Company 
or any Subsidiary now has lawfully put into effect, including, without 
limitation, any retirement, pension, savings, profit sharing or stock 
purchase plan, insurance, death and disability benefits, and executive short 
term incentive plans.

       11.7  EFFECTIVE DATE.  Subject to the approval of this restated Plan 
by the holders of a majority of the voting power of the shares present and 
entitled to vote at the Company's Annual Meeting of Shareholders to be held 
May 21, 1997 and any necessary approval being obtained from any department, 
board or agency of the United States or states having jurisdiction, the Plan 
shall be effective as of May 21, 1997.

       11.8  REORGANIZATION.  In case the Company is merged or consolidated 
with another corporation, or in case the property or stock of the Company is 
acquired by another corporation, or in case of a separation, reorganization 
or liquidation of the Company, the Plan Committee or a comparable committee 
of any corporation assuming the obligations of the Company hereunder, shall 
either:

       (a)    make appropriate provision for the protection of any outstanding
              Performance Shares, Stock Options and Restricted Stock Awards
              granted thereunder by the substitution on an equitable basis of
              appropriate stock of the Company, or of the merged, consolidated
              or otherwise reorganized corporation which will be issuable in
              respect to the shares of the Company's $.3333 par value common
              stock.  Stock to be issued pursuant to such Performance Shares
              shall be limited so that the excess of the aggregate fair market
              value of the shares subject to the Performance Shares immediately
              after such substitution over the purchase price thereof is not
              more than the excess of the aggregate fair market value of the
              shares subject to such


                                      18

<PAGE>

              Performance Shares immediately before such substitution over the
              purchase price thereof; or

       (b)    upon written notice to the Participant, provide that all
              Performance Shares granted to the Participant are deemed earned,
              that the Restriction Period of all Restricted Stock Awards has
              been eliminated and that all outstanding Stock Options shall
              accelerate and become exercisable in full but that all outstanding
              Stock Options, whether or not exercisable prior to such
              acceleration, must be exercised within not less than sixty days of
              the date of such notice or they will be terminated.  In any such
              case the Plan Committee may, in its discretion, extend the 
              sixty-day exercise period.

       11.9  WITHHOLDING TAXES, ETC.  All distributions under the Plan shall 
be subject to any required withholding taxes and other withholdings and, in 
case of distributions in Company common stock, the Participant or other 
recipient may, as a condition precedent to the delivery of the common stock, 
be required to pay to his/her participating employer the excess, if any, of 
the amount of required withholding over the withholdings, if any, from any 
distributions in cash under the Plan.  No distribution under the Plan shall 
be made in fractional shares of the Company's common stock, but the 
proportional market value thereof shall be paid in cash.

       11.10  GENERAL RESTRICTION.  Each Performance Share, Stock Option and 
Restricted Stock Award shall be subject to the requirement that, if at any 
time the Board shall determine, in its discretion, that the listing, 
registration or qualification of the shares subject to such option and/or 
right upon any securities exchange or under any state or Federal Law, or the 
consent or approval of any government regulatory body, is necessary or 
desirable as a condition of, or in connection with the granting of such 
Performance Share or Stock Option or Restricted Stock Award or the issue or 
purchase of shares respectively thereunder, such Performance Share or Stock 
Option or Restricted Stock Award may not be exercised in whole or in part 
unless such listing, registration, qualification, consent or approval shall 
have been effected or obtained free of any conditions not acceptable to the 
Board.

       11.11  USE OF PROCEEDS.  The proceeds derived from the sale of the 
stock pursuant to Stock Options or Restricted Stock Awards granted under the 
Plan shall constitute general funds of the Company.

       11.12  HEADINGS.  The headings of the Articles and their subparts in 
this Plan are for convenience of reading only and are not meant to be of 
substantive significance and shall not add to or detract from the meaning of 
such Article or subpart to which it refers.


                                     19


<PAGE>

                                                           January 13, 1999


                             DAYTON HUDSON CORPORATION

                        INCOME CONTINUANCE POLICY STATEMENT


I.   CONCEPTS

     A.   GENERAL

          The present policy of the Corporation is to provide, under certain
          defined circumstances, Income Continuance Payments to the persons
          listed on Exhibit A in the event of termination of employment.  This
          policy is intended to assist in the occupational transition and
          financial security of those Executives whose services are no longer
          deemed required within the Corporation, who have during their tenure
          been faithful and honest employees, who do not during the period of
          those payments engage in disqualifying misconduct, and to the extent
          not compensated for services to a directly competitive employer and to
          assist Executives who terminate employment with the Corporation within
          2 years after a Change in Control.

          "Income Continuance" will be paid in monthly installments for from 18
          to 24 months, depending upon the Executive's length of service in the
          Corporation, in an amount equal to the Executive's cash compensation
          prior to termination of employment.

          This will be known as the Income Continuance Policy ("ICP") of the
          Corporation.  It will be interpreted and applied in accordance with
          this Statement of policy and with any subsequent amendment or
          restatement applicable to the Executive.

     B.   ELIGIBILITY

          To be eligible under ICP, an Executive must be listed on Exhibit A and
          be a member of the Corporation's Senior Management Group ("SMG"). 

     C.   REASSIGNMENT

          An Executive will continue to have income protection under ICP for at
          least 18 calendar months (Eligibility Period) after internal
          reassignment to a position which is not an SMG position.



<PAGE>

     D.   SPIN-OFF

          An Executive who retains substantially the same position in an ongoing
          Operating Company or similar business unit after the Corporation has
          ceased to be its owner or operator will remain eligible for the same
          ICP benefits from the Corporation as if the Executive had been
          transferred to a non-SMG position within the Corporation at the time
          of the Spin-Off.

     E.   DISQUALIFICATION AND REDUCTION

          Serious and deliberate misconduct in employment by an Executive
          resulting in discharge for cause can disqualify an Executive from ICP
          eligibility.  Except as otherwise expressly provided in this
          Statement, after termination under ICP and normal windup of former
          duties an Executive will not be required to perform any regular
          services for the Corporation, and will be free to accept any other
          employment.  Except as otherwise provided in this ICP, ICP Payments
          otherwise payable to an Executive will be reduced or excused in the
          amount of compensation from Directly Competitive Employment as
          specifically defined to the Executive in advance according to this
          Statement.  An Executive otherwise entitled to ICP Payments after
          Termination, Reassignment or Spin-Off will be disqualified from
          receiving future Payments by reason of serious and deliberate
          misconduct which is unlawful or clearly and seriously harmful to the
          Corporation, or to its interest or those of certain subsequent
          employers.

     F.   INTERPRETATION

          Subject to the express terms of this Statement, the Chief Executive
          Officer of the Corporation will have sole and final authority to
          interpret the ICP and determine its application, and will interpret it
          consistently and in good faith.  Section I of this Statement is
          intended as a summary of the more detailed provisions of Section II.
          For that reason, Section II will control in the event of any
          difference.

     G.   MODIFICATION

          ICP and the ICP Statement can only be modified or discontinued
          prospectively, and only by action of the Board of Directors or a
          committee of Directors acting with the authority of the Board for this
          purpose.

II.  APPLICATION

     A.   ELIGIBILITY PERIOD - DEFINITION

          The "Eligibility Period" of an Executive is determined by the number
          of full calendar months between the Executive's most recent first date
          of continuous service within the Corporation and the Effective Date of
          Termination, Spin-Off or


                                      2

<PAGE>

          Reassignment by the Corporation.  It will be calculated according to 
          the following schedule:
<TABLE>
<CAPTION>
                     Months of Service           Eligibility Period
                     -----------------           ------------------
                     <S>                         <C>
                       0 through 36                   18 months
                      37 through 48                   19 months
                      49 through 60                   20 months
                      61 through 72                   21 months
                      73 through 84                   22 months
                      85 through 96                   23 months
                       more than 96                   24 months
</TABLE>
          An Executive entitled to ICP Payments will not be entitled to
          prepayment or other change in the monthly payment schedule.

     B.   ELIGIBILITY PERIOD - USE

          The Eligibility Period of an Executive will determine the number of
          consecutive calendar months for which an Executive remains eligible
          for ICP Payments under this Statement after:

          1.   Reassignment to a new position within the Corporation which does
               not include SMG membership, or

          2.   The effective date of a Spin-Off by the Corporation.

     C.   PAYMENT PERIOD - DEFINITION

          The Payment Period for an Executive will consist of the same number of
          months as the Executive's Eligibility Period, measured from the time
          when ICP Payments first become payable to the Executive under the
          terms of this Statement.

     D.   PAYMENTS

          1.   AMOUNT

               Each monthly ICP Payment to an Executive during the Payment
               Period will equal one twelfth (1/12) of the Executive's Final
               Annual Cash Compensation from the Corporation which will consist
               of the sum of:

               a.   BASE COMPENSATION

                    The annual Base (regular monthly or other fixed salary) rate
                    payable as Cash Compensation to the Executive at the time of
                    Notice of Termination or effective date of Reassignment or
                    Spin-


                                       3

<PAGE>

                    Off, but in no event less than the highest annual rate
                    paid to the Executive at any time during a number of months
                    equal to the Executive's Eligibility Period immediately
                    before the Notice of Termination or effective date of
                    Reassignment or Spin-Off, and

               b.   PERFORMANCE BONUS

                    The average amount of the three annual Performance Bonuses
                    most recently paid or credited to the Executive as Cash
                    Compensation or deferred bonus, prior to Executive's Notice
                    of Termination or effective date of Reassignment or Spin-Off
                    or downgrade. For purposes of ICP, the Performance Bonus of
                    an Executive shall be determined according to the applicable
                    Short Term Incentive Plan of the Corporation, shall also
                    include, if applicable, any discretionary bonus paid during
                    said applicable period on account of the Executive's
                    performance but outside of the purview of the then
                    applicable Short Term Incentive Plan.

               c.   ADJUSTMENT

                    The annual rate in dollars of each merit increase awarded to
                    an Executive before Notice of Termination will be included
                    in Base Compensation to determine the Executive's ICP
                    Payments.  If the Executive's annual rate of Base
                    Compensation at the time of Notice of Termination has been
                    increased or decreased to reflect a change from the Short
                    Term Incentive Plan used to determine the Performance Bonus
                    defined above, and the change is for the purpose of altering
                    the future relationship of Bonus to total Annual Cash
                    Compensation of the Executive, then the dollar amount of
                    that increase or decrease in annual rate of Base
                    Compensation will be excluded in determining ICP Payments.

          2.   COMMENCEMENT

               Monthly ICP Payments, or entitlement to begin receiving them,
               will commence in the next full calendar month after the Effective
               Date of Termination, subject to any Set-offs, Adjustments and
               Withholding as specified in

               a.   DEFERRED ICP PAYMENTS

                    Until the Effective Date of Termination there will be no
                    change in the rate or timing of compensation, benefits or
                    perquisites to which the Executive was entitled immediately
                    before the Notice of Termination, and no amount received
                    from the Corporation before


                                      4

<PAGE>

                    that Effective Date will be charged against the ICP Payments
                    to which the Executive is entitled under this Statement.

               b.   DIFFERENT EMPLOYMENT SEVERANCE DATE

                    If the Corporation agrees in writing with the Executive
                    upon, or notifies the Executive of, an Employment Severance
                    Date later than the ICP Effective Date of Termination, then:

                    1)   All Cash Compensation that the Executive receives after
                         the ICP Effective Date of Termination will be treated
                         as an Adjustment and deducted from ICP Payments
                         otherwise payable, as defined in 3 c below, and will be
                         paid in the amount(s) and at the time(s) to which the
                         Executive was entitled immediately before the Notice of
                         Termination, and

                    2)   Employee benefits and normal use and expense of
                         executive perquisites and facilities available to the
                         Executive before the Notice of Termination will
                         continue until the Employment Severance Date and,
                         except to any extent otherwise specified in this
                         Statement or by written advance notice to the Executive
                         by the Corporation, will not be charged against ICP
                         Payments to which the Executive is entitled under this
                         Statement.

          3.   SET-OFF AND WITHHOLDING

               ICP Payments are not intended to duplicate or be in addition to
               any other payment due between the Corporation and the Executive.

               a.   REDUCTION

                    Each Payment otherwise due from the Corporation to the
                    Executive will be reduced, dollar for dollar and in timing
                    by all amounts which the Executive receives or is entitled
                    to receive from the Corporation or under a plan, program or
                    agreement maintained by and at the expense of the
                    Corporation after the Effective Date of Termination or
                    Spin-Off.  This will include such sources as life and
                    disability insurance.  It will not apply to accrued
                    vacation or expense reimbursement (both will be paid in
                    cash at termination), Pension proceeds, Supplemental
                    Retirement and Savings Plan proceeds, Deferred Compensation
                    Plans, Social Security, fully exercisable or earned-out 
                    stock option, stock appreciation rights, performance shares
                    or restricted stock awards, or benefits payable under any
                    Worker's Compensation or similar law or regulation. 
                    Termination of employment by reason of mandatory retirement


                                       5

<PAGE>

                    under a lawful and uniform policy of the employer applicable
                    to the Executive will not be treated as a termination for
                    ICP purposes.

               b.   DEBT

                    The Corporation may apply not more than 25 percent of any
                    ICP Payment otherwise due to the Executive to pay any
                    overdue debt payable to the Corporation on any obligation of
                    the Executive or dependent of Executive, until all such
                    accounts are paid in full or current according to their
                    terms.

               c.   ADJUSTMENTS

                    If monthly payments received by the Executive from the
                    Corporation immediately after the Effective Date of
                    Termination are not computed under ICP, then when regular
                    monthly ICP Payments begin they will reflect itemized
                    adjustments to apply the ICP monthly rate to the ICP
                    Effective Date of Termination.  Taxes and other amounts
                    required by law or by the Executive's written instruction
                    will be withheld from ICP amounts otherwise payable.

     E.   DEATH OF EXECUTIVE

          If an Executive should die after Notice of Termination and before
          completion of the Executive's Payment Period, the remaining Payments
          will be made by the Corporation as follows, without unnecessary
          interruption:

          1.   Unless the Executive has otherwise designated in unrevoked
               writing, acknowledged in writing by the CEO, the surviving spouse
               of the Executive, if any, will be entitled to all remaining
               Payments.

          2.   If the Executive has otherwise effectively designated in
               unrevoked writing, acknowledged in writing by the CEO, then
               Payment will be made to or for the account of the person or
               persons so designated as identified by the Corporation.

          3.   In the absence of effective prior written designation by the
               Executive and of a known surviving spouse, the Corporation may
               hold remaining Payments until the executor, heirs or
               administrator of the Executive can be identified and Payment made
               and receipted to the reasonable satisfaction of the Corporation
               pursuant to the advice of its legal counsel.

          4.   In the interest of providing uninterrupted income to authorized
               beneficiaries of the Executive, any ICP Payment made with
               reasonable care and in good faith by the Corporation shall
               conclusively constitute Payment by the Corporation in accordance
               with and satisfaction of the


                                     6

<PAGE>

               entitlement of the Executive and Executive's beneficiaries under
               ICP.  No interest or other charge shall be payable by the 
               Corporation or its representatives on any Payment delayed by the
               Corporation to permit reasonable verification of authorized
               recipient(s).

     F.   DISQUALIFICATION

          No Executive will be disqualified from receipt of future ICP Payments
          by reason of any act or omission of anyone other than the Executive or
          one or more persons acting pursuant to the conscious and effective
          control of the Executive.  Disqualification will be interpreted as
          follows:

          1.   WHILE EMPLOYED IN THE CORPORATION

               Deliberate and serious disloyal or dishonest conduct in the
               course of employment will disqualify if it justifies and results
               in prompt discharge for specific cause under the established
               policies and practices of the Corporation as interpreted by the
               CEO for this purpose.  Examples would include material unlawful
               conduct, material and conscious falsification or unauthorized
               disclosure of important records or reports, embezzlement or
               unauthorized conversion of property, serious violation of
               conflict of interest or vendor relations policies, and misuse or
               disclosure of significant trade secrets or other information
               likely to be of use to the detriment of the Corporation or its
               interests.

          2.   AFTER NOTICE OF TERMINATION OR SPIN-OFF

               The ICP will not restrict an Executive's conduct or employment
               opportunities after Notice of Termination, or any independent
               remedy of the Corporation or its representatives by reason of the
               Executive's conduct while employed.  The obligation of the
               Corporation to or for an Executive during the Eligibility and
               Payment Periods can be terminated only by the deliberate conduct
               of the Executive or one acting under the Executive's conscious
               and effective control, and only as to any ICP Payments not yet
               due, by reason of one or more of the following events:

               a.   Unauthorized removal, use or disclosure of strategic or
                    operating plans, trade secrets, customer lists, internal
                    systems or other significant proprietary information of or
                    concerning the Corporation or its personnel, the use or
                    disclosure of which is intended or likely to cause loss or
                    reduction of business advantage or substantial injury to the
                    Corporation or its management, business opportunities or
                    interests.

               b.   Expressing or endorsing publication of untrue statements
                    which are intended or likely to receive broad public
                    attention and to bring the


                                     7

<PAGE>

                    Corporation or its interests, methods or representatives
                    into disrepute.

               c.   Providing materially false or misleading information
                    concerning post-termination employment, or failure or
                    refusal promptly and accurately to provide required
                    information, verification or authorization required by the
                    CEO as provided in this Statement and affecting any ICP
                    payment due from the Corporation.

               d.   Solicitation of or an offer to an employee within the
                    Corporation to accept employment elsewhere, where the
                    selection of or offer to the recruited employee was based in
                    the whole or in part upon Executive's knowledge or
                    experience concerning the employee which was acquired by the
                    Executive while employed within the Corporation or through
                    one or more personal acquaintances employed within the
                    Corporation.

               e.   Exercising the discretion, authority or powers of an office
                    or position held by an Executive after Notice of
                    Termination, and whether or not before an Effective Date of
                    Termination or Employment Severance Date, unless
                    specifically authorized or directed in writing in advance by
                    an authorized executive of the Corporation.

               f.   Because ICP is not intended to encourage or reward
                    misconduct in employment, an Executive can be disqualified
                    from receipt of future ICP Payments from the Corporation
                    because of termination of employment by a Spin-Off employer
                    for unlawful or serious and deliberate misconduct during the
                    Executive's Eligibility Period.  If the CEO independently
                    determines and informs the Executive in writing that
                    termination of employment by another employer was due to
                    unlawful or serious and deliberate misconduct which would
                    have resulted in ICP disqualification under the standards of
                    this Statement if committed against and while employed by
                    this Corporation, then the Executive will be deemed
                    conclusively and irrevocably to have waived and abandoned
                    all right to future ICP Payments from this Corporation.  If
                    the CEO concludes that there is reason to believe that
                    disqualifying misconduct under this paragraph may have
                    resulted in a termination of employment which would
                    otherwise initiate or increase its ICP Payments to the
                    Executive, the Corporation may postpone commencement of or
                    change in ICP Payments until it has received from the
                    Executive a full and accurate explanation of the
                    circumstances and written authorization for the terminating
                    employer to make full and confidential disclosure to the
                    Corporation, and has had a


                                      8

<PAGE>

                    reasonable time not exceeding 60 days to complete an
                    investigation and for the CEO to make a determination.

          3.   PRESERVATION OF RIGHTS

               Neither ICP nor its application shall waive, excuse, preclude or
               otherwise affect any right or remedy which the Corporation or any
               agent or representative of the Corporation may have, individually
               or collectively, under law by reason of conduct of the Executive
               during or after employment within the Corporation. 
               Disqualification or reduction of Payments under ICP will be an
               additional and not an exclusive remedy.

     G.   COMPETITIVE EMPLOYMENT

          An Executive will receive not less than the full amount of the
          specified ICP Payments from the Effective Date of Termination through
          the full Payment Period whether or not compensated by another employer
          for services in that Period, unless disqualified under Section F.,
          immediately above or employed by a Spin-Off employer, as defined, or
          as provided in this Section G.  Compensation from employment which is
          not identified as Directly Competitive Employment ("DCE") will be in
          addition to and will not reduce any ICP Payment.  If an Executive
          engages in DCE as specifically defined in advance and by this
          Statement, then each ICP Payment otherwise payable to the Executive
          will be currently reduced., dollar for dollar and in timing, by the
          amount of all Cash Compensation earned from that source during the
          Payment Period.

          These provisions will be interpreted and administered as follows:

          1.   PURPOSE OF SET-OFF

               Reduction of ICP Payments by the amount of Cash Compensation
               determined to be from DCE is not intended to restrict or penalize
               an Executive's choice of alternative career opportunities, but
               only to preserve and reconcile the personal income security
               intended to be provided to Executives by ICP with the legitimate
               interests of the Shareholders of the Corporation in its highly
               competitive business context.

          2.   COMPETITORS IDENTIFIED
          
               At or about the time of Notice of Termination, the Corporation
               will inform the Executive in writing of those employers who have
               been individually and specifically determined to offer DCE for
               ICP purposes with respect to the Executive's former employment
               within the Corporation.  This designation will take into account
               existing operations and known plans of the Corporation and of the
               employers listed, and will not change during the Eligibility
               Period by reason of subsequent and mutually unanticipated


                                       9

<PAGE>

               changes in the operations or plans of either.  An Executive whose
               employment with a Spin-Off employer is terminated during the
               Eligibility Period without disqualifying misconduct and who is
               not reemployed in the Corporation will receive designation of DCE
               employers promptly after written notice by the Executive to the
               Corporation of non-disqualifying termination of Spin-Off
               employment.

          3.   CRITERIA

               The following criteria will be employed in determining and
               administering ICP application to DCE.

               a.   SELECTIVE POTENTIAL DETRIMENT

                    A position will not be determined to constitute DCE for this
                    purpose unless the CEO determines that the competitive
                    effectiveness of the Executive and the new employer would be
                    materially enhanced by the Executive's current knowledge of
                    such matters as the particular methods, policies, customers,
                    suppliers, personnel or plans of the Corporation or its
                    relevant Operating Company, as distinguished from the
                    skills, experience and services of the Executive generally.
                    The Corporation will identify for DCE purposes not more than
                    three persons, firms or corporations who are determined for
                    this purpose to be the leading direct and immediate
                    competitors of the affected business of the Corporation.

               b.   PRESERVATION OF EMPLOYMENT OPPORTUNITIES

                    Whether or not an Executive's most recent employment within
                    the Corporation involved direct participation in the
                    management of one or more Operating Companies, this section
                    will not be used to discourage or penalize otherwise
                    suitable employment opportunities in retailing or otherwise.
                    The Corporation may require, as a condition of avoiding DCE
                    designation for the Executive, a suitable written
                    undertaking by the Executive and the new employer that the
                    Executive remains obliged not to use or divulge trade
                    secrets or proprietary information of the Corporation and
                    that the Executive will not volunteer or be expected or
                    required to violate that obligation in the course of the new
                    employment.

               c.   RELEVANT CONSIDERATIONS

                    In determining DCE, the CEO will give suitable consideration
                    to geographic, product and price-line marketing overlaps,
                    the nature and content of the Executive's particular
                    knowledge of strategies


                                      10

<PAGE>

                    and plans within the Corporation, and the extent to which 
                    the Executive's knowledge, as distinguished from skills, 
                    is likely to be a significant factor in generating an 
                    employment opportunity.  Employment exclusively with a 
                    component of a larger business entity, which component is 
                    not presently or known to be planned to be a direct and 
                    immediate competitor of the Executive's former Operating 
                    Company, will not be treated as DCE merely because one or 
                    more other components of that entity is or may become a 
                    competitor of the Corporation or one or more of its other 
                    Operating Companies.

          4.   ICP PAYMENT REDUCTION

               Uniform and responsible administration of ICP will require
               reliable information and verification to the Corporation.

               a.   REPORTING

                    To be eligible for any ICP Payment during a period of DCE,
                    an Executive must, in addition to all other required
                    reporting, provide to the Corporation in writing an accurate
                    statement of the amount and payment schedule of all Cash
                    Compensation or its equivalent to be received from the new
                    employer and of any subsequent change or correction of that
                    amount, in such form and with such verification as the CEO
                    may request in writing.  An Executive will not be or become
                    entitled to receive or retain any portion of any ICP Payment
                    on account of any Payment Period for which that information,
                    and any required verification, is not currently and
                    accurately provided.

               b.   VERIFICATION AND RECONCILIATION

                    Required verification may include authorization for written
                    confirmation from the employer and confidential disclosure
                    of completed W-2, payroll and income tax forms of the
                    Executive on which taxes have been or will be paid.  If the
                    Corporation withholds for more than 30 days any ICP Payment
                    pending receipt of required information or verification
                    which is later received and found satisfactory, the
                    Corporation will pay interest at a realistic rate determined
                    by the CEO for the period of delay.  The Corporation and the
                    Executive will each fairly and promptly adjust by payment
                    any discrepancy later discovered between reported and actual
                    Cash Compensation of the Executive, but the Corporation will
                    have no liability for any amount not claimed by an Executive
                    in writing before final expiration of the Executive's
                    Payment Period.


                                         11

<PAGE>

     H.   REASSIGNMENT AND SPIN-OFF

          The purpose of ICP is to attract and preserve the services of
          Executives for the benefit of the Corporation by providing unreduced
          personal income to them for the full Eligibility and Payment Periods
          in the absence of disqualifying personal misconduct, DCE or continued
          employment after a Spin-Off.  If the Corporation should determine that
          its shareholders' interests would best be served by disposition or
          major alteration of an Executive's current Operating Company or
          position, ICP will be available to the Executive unless:

          1.   REASSIGNMENT AND OTHER ADJUSTMENTS

               The Corporation may transfer an Executive to another position
               within the Corporation or any of its Operating Companies or
               reduce the Executive's Compensation in Executive's current
               position (collectively referred to as "Reassignment").  An
               Executive in the case of either event may elect ICP Payments if
               the Executive's total monetary compensation after Reassignment
               will be measurably and substantially below the total monetary
               compensation of the Executive immediately before notice of
               Reassignment.  For this purpose, personal monetary compensation
               will include salary and bonus and continuation, or payment of the
               substantial equivalent in Cash Compensation, of all non-cash
               personal benefits and perquisites which the Executive was
               receiving immediately before and does not receive after the
               Reassignment and which are susceptible of accurate and objective
               measurement in dollars as determined by the CEO; or

          2.   SPIN-OFF

               A Spin-Off (as defined) occurs and the Executive is requested by
               the Corporation to continue in the resulting company or
               operation in substantially the same position as immediately
               before Spin-Off.

               a.   ICP ELIGIBILITY

                    An Executive will, in the event of Spin-Off, have the same
                    rights and limitations to elect to receive ICP payments in
                    lieu of the continuation of employment as if Reassigned at
                    that time to another position within the Corporation as
                    provided in subparagraph (1), immediately above.  Comparison
                    of the Executive's monetary compensation before and after
                    the ownership change will be measured by the same standards
                    for this purpose.  An Executive whose employment continues
                    after Spin-Off will remain eligible for ICP Payments from
                    the Corporation for the Executive's full


                                       12

<PAGE>

                    ICP Eligibility Period, measured from the effective date of
                    Spin-Off.

               b.   SUBSEQUENT TERMINATION

                    If during the Eligibility period after Spin-Off the
                    Executive's employment should be involuntarily terminated,
                    or the Executive irrevocably terminates the employment
                    because of an involuntary reduction in monetary compensation
                    to a rate materially below the Executive's most recent
                    monetary compensation rate within the Corporation, the
                    Executive shall be eligible for full ICP Payments from the
                    Corporation as though the Executive were then employed by
                    the Corporation.  Any amount paid to the Executive by the
                    Spin-Off employer after effective date or on account of that
                    termination will be set off against, and reduce dollar for
                    dollar and in timing, any ICP Payments otherwise payable to
                    the Executive by the Corporation.

               c.   REEMPLOYMENT OFFER

                    The obligation of the Corporation to make future ICP
                    Payments to an Executive because of a non-disqualifying
                    termination of employment after a Spin-Off under this
                    subsection can be terminated by a suitable offer to the
                    Executive of employment within the Corporation.  Such an
                    offer will be suitable for this purpose if it is a good
                    faith offer of a management position at a rate of monetary
                    compensation at least equal to the Executive's rate
                    immediately before the effective date of Spin-Off, and is
                    timely.  It will be timely for this purpose if communicated
                    to the Executive within 30 days after the Corporation
                    receives written notice or has actual knowledge of the
                    termination of the Executive's employment, and specifies a
                    starting date not less than 30 nor more than 60 days
                    thereafter.  The Corporation will promptly initiate ICP
                    Payments when notified in writing of the non-disqualifying
                    termination, and continue Payments until the starting date
                    specified in the reemployment offer, whether or not the
                    offer is accepted.  If the offer is not accepted and
                    implemented by the Executive according to its terms, the
                    obligation of the Corporation to make further ICP Payments
                    will irrevocably expire on the starting date specified in
                    the offer.  If the offer is accepted, all Cash Compensation
                    paid to the Executive after reemployment within the
                    Corporation will be credited, dollar for dollar, against ICP
                    Payments otherwise payable to the Executive.


                                       13

<PAGE>

               d.   ELIGIBILITY AFTER REEMPLOYMENT
               
                    If reemployed within the Corporation but not in an SMG
                    position after involuntary termination during the
                    Executive's Eligibility Period following Spin-Off under this
                    section, the Executive will remain eligible under ICP for
                    the balance of the Executive's Eligibility Period measured
                    from the effective date of Spin-Off, but in no event for a
                    period shorter than one-half of the number of calendar
                    months in the Executive's Eligibility Period on the
                    effective date of Spin-Off measured from the first date of
                    reemployment.

               e.   INTERPRETATION.

                    A Spin-Off will be deemed to have occurred for purposes of
                    this paragraph whether or not afterward:  (a) the Executive
                    has a personal ownership or incentive interest in the
                    severed Company or operation; or (b) the severed Company or
                    operation becomes, as a result of or after the severance, a
                    part of one or more other legal entity or entities.

     I.   REPORTING

          For convenience and uniformity of administration, each Executive while
          eligible for or entitled to ICP Payments after Termination or Spin-Off
          will be expected as a pre-condition currently and accurately to inform
          the Corporation in writing of the name and business address of each
          employer of Executive during the Eligibility and Payment Periods,
          including a summary description of the nature and principal business
          locations of the new employer and the title, principal duties, address
          and telephone number of the Executive.  Significant changes in
          employment, duties or location will also be promptly reported.  The
          Corporation will not be required to make any ICP Payment for any
          period for which it has not received a current and accurate report as
          required by, or by the CEO in accordance with, this Statement.

     J.   INTERPRETATION

          1.   An Executive may at any time request in writing of the CEO, and
               the CEO may respond or initiate to any, some or all of the
               Executives, a written determination of the application of the ICP
               to specific or reasonably foreseeable circumstances.  The express
               language of Section II of this Statement will control where
               applicable, and the CEO will act reasonably and in good faith in
               providing any ICP or Statement interpretation.  Any decision of
               the CEO consistent with those criteria will be:   (1) Final and
               conclusive of the rights and obligations of all affected parties
               and (2) Applied uniformly as to all Executives then similarly
               situated (subject to


                                         14

<PAGE>

               subsequent ICP amendment); and (3) Not subject to separate
               determination or review by any public or private agency or 
               authority except as expressly provided in this Statement.

          2.   References to compensation and other monetary rates or
               measurements in this Statement and its applications are in
               current dollars, unadjusted by reason of inflation, deflation or
               otherwise.

          3.   Any portion of a full calendar month or year will be prorated on
               a full calendar basis, without differential related to such
               considerations as working days or holidays.  Any portion of a day
               will be treated as a full day, and measurement days will begin
               and end at midnight, current time.  The fiscal year of the
               Corporation will be treated for all purposes as it is for
               financial reporting purposes.

          4.   In the event of application or interpretation of ICP to an
               individual Executive who is a Director of the Corporation, or
               otherwise in its sole discretion, the Board of Directors of the
               Corporation or its authorized committee shall have and may
               exercise the sole, exclusive and final authority and discretion
               of the CEO for any purpose under ICP.

     K.   RELEASE

          Payment and receipt of ICP Payments will be in full and final
          satisfaction of all claims by or through an Executive against the
          Corporation and its representatives by reason of the employment of the
          Executive and its termination, except as otherwise expressly provided
          in this Statement or as required by applicable law or regulation. A
          signed written Release to that effect, in form approved by the CEO,
          will be delivered by the Executive or the Executive's representative
          to the Corporation before the effective date of a Spin-Off affecting
          the Executive, and in any event before any ICP Payment will become
          payable by the Corporation to or on account of the Executive. The
          Release may, without limitation, require a representation that no
          confidential documents concerning the Corporation or its intentions
          have been or will be removed or retained by the Executive without
          specific authority, and that the Executive will not engage in
          disqualifying misconduct as defined in this Statement, in reference to
          the Corporation.  The Release will not affect any conversion, vested
          or continuing rights available to an Executive under a plan of the
          Corporation other than ICP.

     L.   GENERAL

          The ICP and this Statement will not constitute or infer an obligation
          or undertaking to employ any person for any future period of time or
          in any specific position.  ICP Eligibility or Payments after Notice of
          Termination or Spin-Off will not create, continue or evidence any
          employment relationship with the Corporation.  All employment
          privileges, benefits and perquisites not expressly


                                     15

<PAGE>

          and in writing reserved to an Executive under ICP will terminate on 
          the Effective Date of Termination or Spin-Off, unless otherwise 
          expressly agreed in advance in writing by the Corporation.  This 
          will not affect any conversion, vested or other continuing benefits 
          or rights available to an Executive under a plan of the Corporation 
          other than ICP.

     M.   AMENDMENT

          ICP and this Statement may not be terminated and may not be amended to
          reduce benefits with respect an Executive subject to the ICP until two
          years after the Executive receives written notice of the proposed
          termination or amendment.  Except as set forth in the first sentence
          hereof, ICP and this Statement can be amended (including modification,
          restatement, suspension and termination) at any time, without prior
          written notice to or consultation with any Executive, by the Board of
          Directors or any committee appointed by the Board of Directors having
          the authority of the Board for that purpose.  Any such change will
          have effect as follows:

          1.   EFFECTIVE DATE OF CHANGE

               Except as set forth below, any amendment will be effective on the
               date of its adoption by the Board or committee or such other such
               subsequent date or dates as may be specified in the amendment or
               the resolution by which it is adopted.  Unless otherwise mutually
               agreed in writing by the parties, (a) an amendment or termination
               will have no effect upon any Executive who at the time has
               received Notice of Termination under ICP and (b) a termination or
               an amendment that reduces benefits will not be effective as to an
               Executive subject to the ICP until 2 years after the Executive
               receives written notice of the termination or amendment.

          2.   NOTICE OF AMENDMENT

               The Corporation will promptly after any amendment provide to each
               Executive then eligible for ICP benefits a written statement of
               ICP as amended, and no amendment will be effective as to an
               Executive until the later of the date the Executive receives such
               written statement, or two years after notice as provided in 1
               above.  An Executive will be deemed to have received the written
               statement if it is delivered to the Executive in person, or after
               48 hours following its hand delivery or dispatch by mail or other
               suitable means of delivery to the last known address of the
               Executive.

          3.   ACQUIESCENCE

               An amendment will apply in full to an Executive if mutually
               agreed in writing by the Executive and the Corporation, or if the
               Executive or the


                                       16

<PAGE>

               Executive's representative knowingly receives a benefit or 
               improvement under ICP as amended which would not have been 
               available without the amendment.  If any such benefit from an 
               amendment is knowingly received by an Executive with the 
               consent of the Corporation, then all elements of that 
               amendment and all prior ICP Statements and amendments then 
               currently in effect will also be applicable to the Executive.

          4.   ADJUSTMENT

               A change in or addition or deletion of any benefit or perquisite
               plan or program of the Corporation applicable to an Executive may
               be expressly made subject to prior written agreement by the
               Executive upon a corresponding change in the interpretation or
               application of ICP to the Executive, to prevent redundant or
               other unintended benefits or detriments to the Executive or the
               Corporation which might otherwise result.

     N.   APPLICABLE LAW

          It is intended that the decision of the CEO, as specified in the ICP
          statement, will be exclusive and final with respect to any application
          or interpretation of ICP.  If any body of law should be used or
          applied in determining the meaning or effect of ICP, in the interest
          of consistency this will be deemed an agreement made and executed in
          the State of Minnesota and the law of the State of Minnesota will
          control.

     O.   DEFINITIONS

          As used in this Statement:

          1.   "CASH COMPENSATION"

               Means all amounts earned, whether or not currently payable, as
               wages, salary, bonus or a combination by an Executive, payable in
               cash or its equivalent or agreed to be in lieu of cash
               compensation.  This will not include the value of employee or
               executive perquisites or benefits accrued or received pursuant to
               a plan of the employer which is uniformly applied to all of the
               employees of the employer who are similarly situated or is
               consistent with established prior practice for the position
               occupied by the Executive.

          2.   "CEO"

               Means the Chief Executive Officer of Dayton Hudson Corporation,
               as then currently designated by its Board of Directors, or as
               otherwise expressly provided in the ICP Statement.


                                        17

<PAGE>

          3.   "CORPORATION"

               Means Dayton Hudson Corporation and each and all of its Operating
               Companies, including divisions and subsidiaries, unless otherwise
               clearly intended by the written context.

          4.   "DIRECTLY COMPETITIVE EMPLOYMENT" (OR "DCE")

               Means personal services to, or for the direct and intended
               benefit of, a person, firm or corporation determined by the CEO
               and specified in writing to the Executive at or about the time of
               Notice of Termination as constituting DCE for ICP purpose.

          5.   "EFFECTIVE DATE OF TERMINATION"

               If no later date is specified in writing with the Notice of
               Termination, the Effective Date of Termination for all purposes
               will be the date the Notice is received by the Executive.  No
               delay in public announcement, or continuation of former duties
               with or without the consent of the Corporation, will alter or
               extend the Effective Date of Termination for ICP purposes, unless
               expressly agreed upon in advance in writing.  The Corporation
               reserves the right to announce a termination at any time after
               notice.

          6.   "EMPLOYMENT SEVERANCE DATE"

               If there is no separate written agreement between the Executive
               and the Corporation, all employment relationships between them
               shall terminate on the ICP Effective Date of Termination and will
               do so in any event upon the effective date of a Spin-Off.  If the
               Corporation agrees in writing in advance that the employment of
               the Executive within the Corporation will continue after the ICP
               Effective Date of Termination, then the Effective Date of
               Termination will control all ICP Payments to which the Executive
               is entitled under this Statement, but the employment of the
               Executive within the Corporation will continue until the
               Employment Severance Date to which the Corporation has agreed in
               writing with, or has given advance written notice to, the
               Executive.

          7.   "EXECUTIVE"

               Means an individual listed on Exhibit A.  Unless clearly
               otherwise intended by the written context, Executive will include
               all beneficiaries of and persons claiming by or through the
               designated employee or former employee.  Provided, however, if an
               individual listed on Exhibit A terminates employment with the
               Corporation and does not return as an SMG prior to the end of his
               or her Eligibility Period, such individual will


                                       18

<PAGE>

               not be treated as an Executive and will not be eligible for the
               ICP when he or she is rehired.

          8.   "NOTICE OF TERMINATION" (OR "NOTICE")

               Means an unconditional written or oral statement of an
               Executive's organizational superior that the Executive's
               employment in the Corporation is terminated at the instance of
               the Corporation.  Notice that an Executive's employment will end
               because of achievement of the age of mandatory retirement under
               lawful policies of the Corporation will not be a Notice of
               Termination for ICP purposes.

          9.   "OPERATING COMPANY"

               Means a division or subsidiary of the Corporation which operates
               a group of department, low margin, soft lines or specialty
               stores, or a similar category of ventures within the Corporation
               having a common business purpose and single chief executive
               officer.

          10.  "PAYMENTS" (OR "ICP PAYMENTS")

               By the Corporation will include all of those payments made by or
               on account of the Corporation under ICP and will include all of
               those made to or for the account of an Executive or a designated
               creditor or authorized representative or beneficiary of an
               Executive or deceased Executive.

          11.  "REASSIGNMENT"

               Means a change in the assignment or work content of an Executive
               within the Corporation.

          12.  "SPIN-OFF"

               Means a sale or other disposition as a going business of the
               Corporation's ownership or control of an Operating Company or
               other unit previously a part of the Corporation.

          13.  "CHANGE IN CONTROL"

               A "Change in Control" shall be

               (a)  a majority of the directors of the Corporation shall be
                    persons other than persons

                    (i)  for whose election proxies shall have been solicited by
                         the Board of Directors of the Corporation or


                                     19

<PAGE>

                    (ii) who are then serving as directors appointed by the
                         Board of Directors to fill vacancies on the Board of
                         Directors caused by death or resignation (but not by
                         removal) or to fill newly-created directorships,

               (b)  30% or more of the outstanding Voting Stock (as defined in
                    Article IV of the Restated Articles of Incorporation of the
                    Corporation) of the Corporation is acquired or beneficially
                    owned (as defined in Article IV of the Restated Articles of
                    Incorporation of the Corporation) by any person (as defined
                    in Article IV of the Restated Articles of Incorporation of
                    the Corporation), or

               (c)  the shareholders of the Corporation approve a definitive
                    agreement or plan to

                    (i)    merge or consolidate the Corporation with or into 
                           another corporation (other than (1) a merger or 
                           consolidation with a subsidiary of the Corporation 
                           or (2) a merger in which the Corporation is the 
                           surviving corporation and either (A) no 
                           outstanding Voting Stock of the Corporation (other 
                           than fractional shares) held by shareholders 
                           immediately prior to the merger is converted into 
                           cash, securities, or other property or (B) all 
                           holders of outstanding Voting Stock of the 
                           Corporation (other than fractional shares) 
                           immediately prior to the merger have substantially 
                           the same proportionate ownership of the Voting 
                           Stock of the Corporation or its parent corporation 
                           immediately after the merger),

                    (ii)   exchange, pursuant to a statutory exchange of 
                           shares of Voting Stock of the Corporation held by 
                           shareholders of the Corporation immediately prior 
                           to the exchange, shares of one or more classes or 
                           series of Voting Stock of the Corporation for 
                           shares of another corporation or other securities, 
                           cash or other property,

                    (iii)  sell or otherwise dispose of all or substantially
                           all of the assets of the Corporation (in one
                           transaction or a series of transactions), or

                    (iv)   liquidate or dissolve the Corporation.

              NOTE: Additional Definitions for particular purposes are
                    contained in the text.


                                        20

<PAGE>

     P.   CHANGE IN CONTROL

          Other provisions of this Statement to the contrary notwithstanding, in
          the event of a Change in Control:

          1.   If an Executive's employment with the Corporation is terminated,
               whether voluntarily or involuntarily, within two years from a
               Change in Control, the Executive shall be eligible for ICP
               Payments.

          2.   In lieu of periodic payments, the ICP Payment shall be made in a
               lump sum within 20 days after Executive's termination of
               employment.  The lump sum amount shall be determined by
               discounting the periodic ICP Payments by the Prime Rate of First
               National Bank of Minneapolis.

          3.   Except for the Release required by Section II.K. of this
               Statement all other obligations or restrictions of Executive
               under this Statement shall terminate.

     Q.   CERTAIN REDUCTION OF PAYMENTS BY THE CORPORATION

          1.   Anything in this ICP to the contrary notwithstanding, the
               provisions of this section Q shall apply to an Executive if Ernst
               & Young LLP determines that each of a and b below are applicable.

               a.   Payments hereunder, determined without application of this
                    section Q, either alone or together with other payments in
                    the nature of compensation to the Executive which are
                    contingent on a change in the ownership or effective control
                    of the Corporation, or in the ownership of a substantial
                    portion of the assets of the Corporation, or otherwise,
                    would result in any portion of the payments hereunder being
                    subject to an excise tax on excess parachute payments
                    imposed under section 4999 of the Internal Revenue Code of
                    1986, as amended (the "Code").

               b.   The excise tax imposed on the Executive under section 4999
                    of the Code on excess parachute payments, from whatever
                    source, would result in a lesser net aggregate present value
                    of payments and distributions to the Executive (after
                    subtraction of the excise tax) than if payments and
                    distributions to the Executive were reduced to the maximum
                    amount that could be made without incurring the excise tax.

          2.   Under this section Q the payments under this ICP shall be reduced
               (but not below zero) so that the present value of such payments
               shall equal the Reduced Amount.  The "Reduced Amount" (which may
               be zero) shall be an amount expressed in present value which
               maximizes the aggregate


                                       21

<PAGE>

               present value of payments under this ICP which can be made
               without causing any such payment to be subject to the excise tax
               under section 4999 of the Code.

          3.   If Ernst & Young LLP determines that this section Q is applicable
               to an Executive, it shall so advise the Corporation.  The
               Corporation shall then promptly give the Executive notice to that
               effect together with a copy of the detailed calculation
               supporting such determination which shall include a statement of
               the Reduced Amount.  The Executive may then elect, in his/her
               sole discretion, which and how much of payments otherwise to be
               made under this ICP shall be eliminated or reduced (as long as
               after such election the aggregate present value of the remaining
               payments to be made under this ICP equals the Reduced Amount),
               and shall advise the Corporation in writing of his/her election
               within ten days of his/her receipt of notice.  If no such
               election is made by the Executive within such ten-day period, the
               Corporation may elect which and how much of the payments shall be
               eliminated or reduced (as long as after such election the
               aggregate present value of the payments equals the Reduced
               Amount) and shall notify the Executive promptly of such election.
               For purposes of this section Q, present value shall be determined
               in accordance with Section 280G of the Code.  All the foregoing
               determinations made by Ernst & Young LLP under this section Q
               shall be made as promptly as practicable after it is determined
               that parachute payments will be made to the Executive if an
               elimination or reduction is not made.  As promptly as practicable
               following the election hereunder, the Corporation shall pay to or
               for the benefit of the Executive such amounts as are then due to
               the Executive under this ICP and shall promptly pay to or for the
               benefit of the Executive in the future such amounts as become due
               to the Executive under this ICP.

          4.   As a result of the uncertainty in the application of Section 280G
               of the Code at the time of the initial determination by Ernst &
               Young LLP hereunder, it is possible that payments under this ICP
               will have been made which should not have been made
               ("Overpayment") or that additional payments which will have not
               been made could have been made ("Underpayment"), in each case,
               consistent with the calculation of the Reduced Amount hereunder. 
               In the event that Ernst & Young LLP, based upon the assertion of
               a deficiency by the Internal Revenue Service against the
               Corporation or the Executive which Ernst & Young LLP believes has
               a high probability of success, determines that an Overpayment has
               been made, any such Overpayment shall be treated for all purposes
               as a loan to the Executive which the Executive shall repay
               together with interest at the applicable Federal rate provided
               for in Section 7872(f)(2) of the Code; provided, however, that no
               amount shall be payable by the Executive if and to the extent
               such payment would not reduce the amount which is subject to the
               excise tax under Section 4999 of the Code.  In the event that


                                       22

<PAGE>

               Ernst & Young LLP, based upon controlling precedent, determines
               that an Underpayment has occurred, any such Underpayment shall be
               promptly paid to or for the benefit of the Executive together
               with interest at the applicable Federal rate provided for in
               Section 7872(f)(2)(A) of the Code.

          5.   In making its determination under this section Q, the value of
               any non-cash benefit shall be determined by Ernst & Young LLP in
               accordance with the principles of section 380G(d)(3) of the Code.

          6.   All determinations made by Ernst & Young LLP under this section Q
               shall be binding upon the Corporation and the Executive.



                                       23



<PAGE>

                                                            January 13, 1999


                             DAYTON HUDSON CORPORATION

                      SMG INCOME CONTINUANCE POLICY STATEMENT

                     FOR MEMBERS OF THE SENIOR MANAGEMENT GROUP


I.   CONCEPTS

     A.   GENERAL

          The present policy of the Corporation is to provide, under certain
          defined circumstances, Income Continuance Payments to certain members
          of its Senior Management Group ("SMG") whose employment is terminated
          at the instance of the Corporation or who terminates within two years
          after a Change in Control.  This policy is intended to assist in the
          occupational transition and financial security of those identified
          Executives whose services are no longer deemed required within the
          Corporation, who have during their tenure been faithful and honest
          employees, who do not during the period of those payments engage in
          disqualifying misconduct, and to the extent not compensated for
          services to a directly competitive employer and to assist Executives
          who terminate employment with the Corporation within two years after a
          Change in Control.

          This will be known as the SMG Income Continuance Policy ("SMG-ICP") of
          the Corporation.  It will be interpreted and applied in accordance
          with this Statement of policy and with any subsequent amendment or
          restatement applicable to the Executive.

     B.   ELIGIBILITY

          To be eligible under SMG-ICP, an Executive must be a member of the SMG
          after July 13, 1988, as specified in this Statement, and not be
          covered by the Dayton Hudson Corporation Income Continuance Policy
          Statement.  An SMG shall not be eligible to participate under this
          policy if he/she is eligible to participate under the Dayton Hudson
          Corporation Income Continuance Policy.

     C.   REASSIGNMENT

          An Executive will continue to have income protection under SMG-ICP for
          at least 12 calendar months (Eligibility Period) after internal
          reassignment to a position which does not otherwise include
          eligibility for SMG-ICP benefits.


<PAGE>

     D.   SPIN-OFF

          An Executive who retains substantially the same position in an ongoing
          Operating Company or similar business unit after the Corporation has
          ceased to be its owner or operator will remain eligible for the same
          SMG-ICP benefits from the Corporation as if the Executive had been
          transferred to a non-SMG position within the Corporation at the time
          of the Spin-Off.

     E.   DISQUALIFICATION AND REDUCTION

          Serious and deliberate misconduct in employment by an Executive 
          resulting in discharge for cause can disqualify an Executive from 
          SMG-ICP eligibility.  Except as otherwise expressly provided in 
          this Statement, after termination under SMG-ICP and normal windup 
          of former duties an Executive will not be required to perform any 
          regular services for the Corporation, and will be free to accept 
          any other employment.  Except as otherwise provided in this 
          Statement, SMG-ICP Payments otherwise payable to an Executive will 
          be reduced or excused in the amount of compensation from Directly 
          Competitive Employment as specifically defined to the Executive in 
          advance according to this Statement.  An Executive otherwise 
          entitled to SMG-ICP Payments after Termination, Reassignment or 
          Spin-Off will be disqualified from receiving future Payments by 
          reason of serious and deliberate misconduct which is unlawful or 
          clearly and seriously harmful to the Corporation, or to its 
          interest or those of certain subsequent employers.

     F.   INTERPRETATION

          Subject to the express terms of this Statement, the Chief Executive
          Officer of the Corporation will have sole and final authority to
          interpret the SMG-ICP and determine its application, and will
          interpret it consistently and in good faith.  Section I of this
          Statement is intended as a summary of the more detailed provisions of
          Section II. For that reason, Section II will control in the event of
          any difference.

II.  APPLICATION

     A.   ELIGIBILITY PERIOD - DEFINITION

          The "Eligibility Period" of an Executive is determined by the
          Executive's most recent Salary Grade on the Effective Date of
          Termination, Spin-Off or Reassignment by the Corporation; provided,
          however, in the event of a downgrade or downgrades, the Eligibility
          Period of the Executive's highest Salary Grade shall continue to be
          applicable until the expiration of the Eligibility Period for that
          Salary Grade and then the Eligibility Period for the next highest
          Salary Grade shall be used until it expires and this process shall
          continue until the Eligibility Period for the last Salary Grade for
          which this Statement covers expires.  It will be calculated according
          to the following schedule:


                                     2

<PAGE>

<TABLE>
<CAPTION>
                    Salary Grade           Eligibility Period
                    ------------           ------------------
                    <S>                    <C>
                        37-51                  24 months
                        35-36                  22 months
                        32-34                  20 months
                        30-31                  18 months
                        28-29                  16 months
                        26-27                  14 months
                   lower than 26               12 months
</TABLE>
          An Executive entitled to SMG-ICP Payments will not be entitled to
          prepayment or other change in the monthly payment schedule.

     B.   ELIGIBILITY PERIOD - USE

          The Eligibility Period of an Executive will determine the number of
          consecutive calendar months for which an Executive remains eligible
          for SMG-ICP Payments under this Statement after:

          1.   Reassignment to a new position within the Corporation which is
               not designated an SMG Position, or

          2.   The effective date of a Spin-Off by the Corporation, or

          3.   A downgrade as set forth in A. above.

     C.   PAYMENT PERIOD - DEFINITION

          The Payment Period for an Executive will consist of the same number of
          months as the Executive's Eligibility Period, measured from the time
          when SMG-ICP Payments first become payable to the Executive under the
          terms of this Statement.

     D.   PAYMENTS

          1.   AMOUNT

               Each monthly SMG-ICP Payment to an Executive during the Payment
               Period will equal one twelfth (1/12) of the Executive's Final
               Annual Cash Compensation from the Corporation which will consist
               of the sum of:

               a.   BASE COMPENSATION

                    The annual Base (regular monthly or other fixed salary) rate
                    payable as Cash Compensation to the Executive at the time of
                    Notice of Termination or effective date of Reassignment or
                    Spin-


                                      3

<PAGE>

                    Off or downgrade, but in no event less than the highest
                    annual rate paid to the Executive at any time during a
                    number of months equal to the Executive's Eligibility Period
                    immediately before the Notice of Termination or effective
                    date of Reassignment or Spin-Off or downgrade, and

               b.   PERFORMANCE BONUS

                    The average amount of the three annual Performance Bonuses
                    most recently paid or credited to the Executive as Cash
                    Compensation or deferred bonus, prior to Executive's Notice
                    of Termination or effective date of Reassignment or Spin-Off
                    or downgrade. For purposes of SMG-ICP, the Performance Bonus
                    of an Executive shall be determined according to the
                    applicable Short Term Incentive Plan of the Corporation,
                    shall also include, if applicable, any discretionary bonus
                    paid during said applicable period on account of the
                    Executive's performance but outside of the purview of the
                    then applicable Short Term Incentive Plan.

               c.   ADJUSTMENT

                    The annual rate in dollars of each merit increase awarded to
                    an Executive before Notice of Termination will be included
                    in Base Compensation to determine the Executive's SMG-ICP
                    Payments.  If the Executive's annual rate of Base
                    Compensation at the time of Notice of Termination has been
                    increased or decreased to reflect a change from the Short
                    Term Incentive Plan used to determine the Performance Bonus
                    defined above, and the change is for the purpose of altering
                    the future relationship of Bonus to total Annual Cash
                    Compensation of the Executive, then the dollar amount of
                    that increase or decrease in annual rate of Base
                    Compensation will be excluded in determining ICP Payments.

          2.   COMMENCEMENT

               Monthly SMG-ICP Payments, or entitlement to begin receiving them,
               will commence in the next full calendar month after the Effective
               Date of Termination, subject to any Set-offs, Adjustments and
               Withholding as specified in

               a.   DEFERRED SMG-ICP PAYMENTS

                    Until the Effective Date of Termination there will be no
                    change in the rate or timing of compensation, benefits or
                    perquisites to which the Executive was entitled immediately
                    before the Notice of Termination, and no amount received
                    from the Corporation before


                                        4

<PAGE>

                    that Effective Date will be charged against the SMG-ICP 
                    Payments to which the Executive is entitled under this
                    Statement.

               b.   DIFFERENT EMPLOYMENT SEVERANCE DATE

                    If the Corporation agrees in writing with the Executive
                    upon, or notifies the Executive of, an Employment Severance
                    Date later than the SMG-ICP Effective Date of Termination,
                    then:

                    1)   All Cash Compensation that the Executive receives after
                         the SMG-ICP Effective Date of Termination will be
                         treated as an Adjustment and deducted from SMG-ICP
                         Payments otherwise payable, as defined in 3 c below,
                         and will be paid in the amount(s) and at the time(s) to
                         which the Executive was entitled immediately before the
                         Notice of Termination, and

                    2)   Employee benefits and normal use and expense of
                         executive perquisites and facilities available to the
                         Executive before the Notice of Termination will
                         continue until the Employment Severance Date and,
                         except to any extent otherwise specified in this
                         Statement or by written advance notice to the Executive
                         by the Corporation, will not be charged against SMG-ICP
                         Payments to which the Executive is entitled under this
                         Statement.

          3.   SET-OFF AND WITHHOLDING

               SMG-ICP Payments are not intended to duplicate or be in addition
               to any other payment due between the Corporation and the
               Executive.

               a.   REDUCTION

                    Each Payment otherwise due from the Corporation to the 
                    Executive will be reduced, dollar for dollar and in 
                    timing by all amounts which the Executive receives or is 
                    entitled to receive from the Corporation or under a plan, 
                    program or agreement maintained by and at the expense of 
                    the Corporation after the Effective Date of Termination 
                    or Spin-Off.  This will include such sources as life and 
                    disability insurance.  It will not apply to accrued 
                    vacation or expense reimbursement (both will be paid in 
                    cash at termination), Pension proceeds, Supplemental 
                    Retirement and Savings Plan proceeds, Deferred 
                    Compensation Plans, Social Security, fully exercisable or 
                    earned-out stock option, stock appreciation rights, 
                    performance shares or restricted stock awards, or 
                    benefits payable under any Worker's Compensation or 
                    similar law or regulation.


                                         5

<PAGE>

                    Termination of employment by reason of mandatory 
                    retirement under a lawful and uniform policy of the 
                    employer applicable to the Executive will not be treated 
                    as a termination for SMG-ICP purposes.

               b.   DEBT

                    The Corporation may apply not more than 25 percent of any
                    SMG-ICP Payment otherwise due to the Executive to pay any
                    overdue debt payable to the Corporation on any obligation of
                    the Executive or dependent of Executive, until all such
                    accounts are paid in full or current according to their
                    terms.

               c.   ADJUSTMENTS

                    If monthly payments received by the Executive from the
                    Corporation immediately after the Effective Date of
                    Termination are not computed under SMG-ICP, then when
                    regular monthly SMG-ICP Payments begin they will reflect
                    itemized adjustments to apply the SMG-ICP monthly rate to
                    the SMG-ICP Effective Date of Termination.  Taxes and other
                    amounts required by law or by the Executive's written
                    instruction will be withheld from SMG-ICP amounts otherwise
                    payable.

     E.   DEATH OF EXECUTIVE

          If an Executive should die after Notice of Termination and before
          completion of the Executive's Payment Period, the remaining Payments
          will be made by the Corporation as follows, without unnecessary
          interruption:

          1.   Unless the Executive has otherwise designated in unrevoked
               writing, acknowledged in writing by the CEO, the surviving spouse
               of the Executive, if any, will be entitled to all remaining
               Payments.

          2.   If the Executive has otherwise effectively designated in
               unrevoked writing, acknowledged in writing by the CEO, then
               Payment will be made to or for the account of the person or
               persons so designated as identified by the Corporation.

          3.   In the absence of effective prior written designation by the
               Executive and of a known surviving spouse, the Corporation may
               hold remaining Payments until the executor, heirs or
               administrator of the Executive can be identified and Payment made
               and receipted to the reasonable satisfaction of the Corporation
               pursuant to the advice of its legal counsel.


                                         6

<PAGE>

          4.   In the interest of providing uninterrupted income to authorized
               beneficiaries of the Executive, any SMG-ICP Payment made with
               reasonable care and in good faith by the Corporation shall
               conclusively constitute Payment by the Corporation in accordance
               with and satisfaction of the entitlement of the Executive and
               Executive's beneficiaries under SMG-ICP.  No interest or other
               charge shall be payable by the Corporation or its representatives
               on any Payment delayed by the Corporation to permit reasonable
               verification of authorized recipient(s).

     F.   DISQUALIFICATION

          No Executive will be disqualified from receipt of future SMG-ICP
          Payments by reason of any act or omission of anyone other than the
          Executive or one or more persons acting pursuant to the conscious and
          effective control of the Executive.  Disqualification will be
          interpreted as follows:

          1.   WHILE EMPLOYED IN THE CORPORATION

               Deliberate and serious disloyal or dishonest conduct in the
               course of employment will disqualify if it justifies and results
               in prompt discharge for specific cause under the established
               policies and practices of the Corporation as interpreted by the
               CEO for this purpose.  Examples would include material unlawful
               conduct, material and conscious falsification or unauthorized
               disclosure of important records or reports, embezzlement or
               unauthorized conversion of property, serious violation of
               conflict of interest or vendor relations policies, and misuse or
               disclosure of significant trade secrets or other information
               likely to be of use to the detriment of the Corporation or its
               interests.

          2.   AFTER NOTICE OF TERMINATION OR SPIN-OFF

               The SMG-ICP will not restrict an Executive's conduct or
               employment opportunities after Notice of Termination, or any
               independent remedy of the Corporation or its representatives by
               reason of the Executive's conduct while employed.  The obligation
               of the Corporation to or for an Executive during the Eligibility
               and Payment Periods can be terminated only by the deliberate
               conduct of the Executive or one acting under the Executive's
               conscious and effective control, and only as to any SMG-ICP
               Payments not yet due, by reason of one or more of the following
               events:

               a.   Unauthorized removal, use or disclosure of strategic or
                    operating plans, trade secrets, customer lists, internal
                    systems or other significant proprietary information of or
                    concerning the Corporation or its personnel, the use or
                    disclosure of which is intended or likely to cause loss or
                    reduction of business advantage


                                     7

<PAGE>

                    or substantial injury to the Corporation or its management,
                    business opportunities or interests.

               b.   Expressing or endorsing publication of untrue statements
                    which are intended or likely to receive broad public
                    attention and to bring the Corporation or its interests,
                    methods or representatives into disrepute.

               c.   Providing materially false or misleading information
                    concerning post-termination employment, or failure or
                    refusal promptly and accurately to provide required
                    information, verification or authorization required by the
                    CEO as provided in this Statement and affecting any SMG-ICP
                    payment due from the Corporation.

               d.   Solicitation of or an offer to an employee within the
                    Corporation to accept employment elsewhere, where the
                    selection of or offer to the recruited employee was based in
                    the whole or in part upon Executive's knowledge or
                    experience concerning the employee which was acquired by the
                    Executive while employed within the Corporation or through
                    one or more personal acquaintances employed within the
                    Corporation.

               e.   Exercising the discretion, authority or powers of an office
                    or position held by an Executive after Notice of
                    Termination, and whether or not before an Effective Date of
                    Termination or Employment Severance Date, unless
                    specifically authorized or directed in writing in advance by
                    an authorized executive of the Corporation.

               f.   Because SMG-ICP is not intended to encourage or reward
                    misconduct in employment, an Executive can be disqualified
                    from receipt of future SMG-ICP Payments from the Corporation
                    because of termination of employment by a Spin-Off employer
                    for unlawful or serious and deliberate misconduct during the
                    Executive's Eligibility Period.  If the CEO independently
                    determines and informs the Executive in writing that
                    termination of employment by another employer was due to
                    unlawful or serious and deliberate misconduct which would
                    have resulted in SMG-ICP disqualification under the
                    standards of this Statement if committed against and while
                    employed by this Corporation, then the Executive will be
                    deemed conclusively and irrevocably to have waived and
                    abandoned all right to future SMG-ICP Payments from this
                    Corporation.  If the CEO concludes that there is reason to
                    believe that disqualifying misconduct under this paragraph
                    may have resulted in a termination of employment which would
                    otherwise initiate or increase its SMG-ICP Payments to the


                                      8

<PAGE>

                    Executive, the Corporation may postpone commencement of or
                    change in SMG-ICP Payments until it has received from the
                    Executive a full and accurate explanation of the
                    circumstances and written authorization for the terminating
                    employer to make full and confidential disclosure to the
                    Corporation, and has had a reasonable time not exceeding 60
                    days to complete an investigation and for the CEO to make a
                    determination.

          3.   PRESERVATION OF RIGHTS

               Neither SMG-ICP nor its application shall waive, excuse, preclude
               or otherwise affect any right or remedy which the Corporation or
               any agent or representative of the Corporation may have,
               individually or collectively, under law by reason of conduct of
               the Executive during or after employment within the Corporation. 
               Disqualification or reduction of Payments under SMG-ICP will be
               an additional and not an exclusive remedy.

     G.   COMPETITIVE EMPLOYMENT

          An Executive will receive not less than the full amount of the
          specified SMG-ICP Payments from the Effective Date of Termination
          through the full Payment Period whether or not compensated by another
          employer for services in that period, unless disqualified under
          Section F., immediately above or employed by a Spin-Off employer, as
          defined, or as provided in this Section G.  Compensation from
          employment which is not identified as Directly Competitive Employment
          ("DCE") will be in addition to and will not reduce any SMG-ICP
          Payment.  If an Executive engages in DCE as specifically defined in
          advance and by this Statement, then each SMG-ICP Payment otherwise
          payable to the Executive will be currently reduced., dollar for dollar
          and in timing, by the amount of all Cash Compensation earned (whether
          on a current or deferred payment basis) from that source during the
          Payment Period.

          These provisions will be interpreted and administered as follows:

          1.   PURPOSE OF SET-OFF

               Reduction of SMG-ICP Payments by the amount of Cash Compensation
               determined to be from DCE is not intended to restrict or penalize
               an Executive's choice of alternative career opportunities, but
               only to preserve and reconcile the personal income security
               intended to be provided to Executives by SMG-ICP with the
               legitimate interests of the Shareholders of the Corporation in
               its highly competitive business context.


                                        9

<PAGE>

          2.   COMPETITORS IDENTIFIED

               At or about the time of Notice of Termination, the Corporation
               will inform the Executive in writing of those employers who have
               been individually and specifically determined to offer DCE for
               SMG-ICP purposes with respect to the Executive's former
               employment within the Corporation.  This designation will take
               into account existing operations and known plans of the
               Corporation and of the employers listed, and will not change
               during the Eligibility Period by reason of subsequent and
               mutually unanticipated changes in the operations or plans of
               either.  An Executive whose employment with a Spin-Off employer
               is terminated during the Eligibility Period without disqualifying
               misconduct and who is not reemployed in the Corporation will
               receive designation of DCE employers promptly after written
               notice by the Executive to the Corporation of non-disqualifying
               termination of Spin-Off employment.

          3.   CRITERIA

               The following criteria will be employed in determining and
               administering SMG-ICP application to DCE.

               a.   SELECTIVE POTENTIAL DETRIMENT

                    A position will not be determined to constitute DCE for this
                    purpose unless the CEO determines that the competitive
                    effectiveness of the Executive and the new employer would be
                    materially enhanced by the Executive's current knowledge of
                    such matters as the particular methods, policies, customers,
                    suppliers, personnel or plans of the Corporation or its
                    relevant Operating Company, as distinguished from the
                    skills, experience and services of the Executive generally.
                    The Corporation will identify for DCE purposes not more than
                    three persons, firms or corporations who are determined for
                    this purpose to be the leading direct and immediate
                    competitors of the affected business of the Corporation.

               b.   PRESERVATION OF EMPLOYMENT OPPORTUNITIES

                    Whether or not an Executive's most recent employment within
                    the Corporation involved direct participation in the
                    management of one or more Operating Companies, this section
                    will not be used to discourage or penalize otherwise
                    suitable employment opportunities in retailing or otherwise.
                    The Corporation may require, as a condition of avoiding DCE
                    designation for the Executive, a suitable written
                    undertaking by the Executive and the new employer that the
                    Executive remains obliged not to use or divulge trade
                    secrets or proprietary information of the Corporation


                                        10

<PAGE>

                    and that the Executive will not volunteer or be expected or
                    required to violate that obligation in the course of the new
                    employment.

               c.   RELEVANT CONSIDERATIONS

                    In determining DCE, the CEO will give suitable consideration
                    to geographic, product and price-line marketing overlaps,
                    the nature and content of the Executive's particular
                    knowledge of strategies and plans within the Corporation,
                    and the extent to which the Executive's knowledge, as
                    distinguished from skills, is likely to be a significant
                    factor in generating an employment opportunity.  Employment
                    exclusively with a component of a larger business entity,
                    which component is not presently or known to be planned to
                    be a direct and immediate competitor of the Executive's
                    former Operating Company, will not be treated as DCE merely
                    because one or more other components of that entity is or
                    may become a competitor of the Corporation or one or more of
                    its other Operating Companies.

          4.   SMG-ICP PAYMENT REDUCTION

               Uniform and responsible administration of SMG-ICP will require
               reliable information and verification to the Corporation.

               a.   REPORTING

                    To be eligible for any SMG-ICP Payment during a period of
                    DCE, an Executive must, in addition to all other required
                    reporting, provide to the Corporation in writing an accurate
                    statement of the amount and payment schedule of all Cash
                    Compensation or its equivalent to be received from the new
                    employer and of any subsequent change or correction of that
                    amount, in such form and with such verification as the CEO
                    may request in writing.  An Executive will not be or become
                    entitled to receive or retain any portion of any SMG-ICP
                    Payment on account of any Payment Period for which that
                    information, and any required verification, is not currently
                    and accurately provided.

               b.   VERIFICATION AND RECONCILIATION

                    Required verification may include authorization for written
                    confirmation from the employer and confidential disclosure
                    of completed W-2, payroll and income tax forms of the
                    Executive on which taxes have been or will be paid.  If the
                    Corporation withholds for more than 30 days any SMG-ICP
                    Payment pending


                                    11

<PAGE>

                    receipt of required information or verification which is
                    later received and found satisfactory, the Corporation
                    will pay interest at a realistic rate determined by the
                    CEO for the period of delay.  The Corporation and the 
                    Executive will each fairly and promptly adjust by payment
                    any discrepancy later discovered between reported and
                    actual Cash Compensation of the Executive, but the 
                    Corporation will have no liability for any amount not
                    claimed by an Executive in writing before final expiration
                    of the Executive's Payment Period.

     H.   REASSIGNMENT AND SPIN-OFF

          The purpose of SMG-ICP is to attract and preserve the services of
          Executives for the benefit of the Corporation by providing unreduced
          personal income to them for the full Eligibility and Payment Periods
          in the absence of disqualifying personal misconduct, DCE or continued
          employment after a Spin-Off.  If the Corporation should determine that
          its shareholders' interests would best be served by disposition or
          major alteration of an Executive's current Operating Company or
          position, SMG-ICP will be available to the Executive unless:

          1.   REASSIGNMENT AND OTHER ADJUSTMENTS

               The Corporation may transfer an Executive to another position
               within the Corporation or any of its Operating Companies or
               reduce the Executive's Compensation in Executive's current
               position (collectively referred to as "Reassignment").  An
               Executive in the case of either event may elect SMG-ICP Payments
               if the Executive's total monetary compensation after Reassignment
               will be measurably and substantially below the total monetary
               compensation of the Executive immediately before notice of
               Reassignment.  For this purpose, personal monetary compensation
               will include salary and bonus and continuation, or payment of the
               substantial equivalent in Cash Compensation, of all non-cash
               personal benefits and perquisites which the Executive was
               receiving immediately before and does not receive after the
               Reassignment and which are susceptible of accurate and objective
               measurement in dollars as determined by the CEO; or

          2.   SPIN-OFF

               A Spin-Off (as defined) occurs and the Executive is requested by
               the Corporation to continue in the resulting company or operation
               in substantially the same position as immediately before 
               Spin-Off.


                                      12

<PAGE>

               a.   SMG-ICP ELIGIBILITY

                    An Executive will, in the event of Spin-Off, have the same
                    rights and limitations to elect to receive SMG-ICP payments
                    in lieu of the continuation of employment as if Reassigned
                    at that time to another position within the Corporation as
                    provided in subparagraph (1), immediately above.  Comparison
                    of the Executive's monetary compensation before and after
                    the ownership change will be measured by the same standards
                    for this purpose.  An Executive whose employment continues
                    after Spin-Off will remain eligible for SMG-ICP Payments
                    from the Corporation for the Executive's full SMG-ICP
                    Eligibility Period, measured from the effective date of
                    Spin-Off.

               b.   SUBSEQUENT TERMINATION

                    If during the Eligibility period after Spin-Off the
                    Executive's employment should be involuntarily terminated,
                    or the Executive irrevocably terminates the employment
                    because of an involuntary reduction in monetary compensation
                    to a rate materially below the Executive's most recent
                    monetary compensation rate within the Corporation, the
                    Executive shall be eligible for full SMG-ICP Payments from
                    the Corporation as though the Executive were then employed
                    by the Corporation.  Any amount paid to the Executive by the
                    Spin-Off employer after effective date or on account of that
                    termination will be set off against, and reduce dollar for
                    dollar and in timing, any SMG-ICP Payments otherwise payable
                    to the Executive by the Corporation.

               c.   REEMPLOYMENT OFFER

                    The obligation of the Corporation to make future SMG-ICP
                    Payments to an Executive because of a non-disqualifying
                    termination of employment after a Spin-Off under this
                    subsection can be terminated by a suitable offer to the
                    Executive of employment within the Corporation.  Such an
                    offer will be suitable for this purpose if it is a good
                    faith offer of a management position at a rate of monetary
                    compensation at least equal to the Executive's rate
                    immediately before the effective date of Spin-Off, and is
                    timely.  It will be timely for this purpose if communicated
                    to the Executive within 30 days after the Corporation
                    receives written notice or has actual knowledge of the
                    termination of the Executive's employment, and specifies a
                    starting date not less than 30 nor more than 60 days
                    thereafter.  The Corporation will promptly initiate SMG-ICP
                    Payments when notified in writing of the non-disqualifying
                    termination, and continue Payments until the


                                     13

<PAGE>

                    starting date specified in the reemployment offer, 
                    whether or not the offer is accepted.  If the offer is 
                    not accepted and implemented by the Executive according 
                    to its terms, the obligation of the Corporation to make 
                    further SMG-ICP Payments will irrevocably expire on the 
                    starting date specified in the offer.  If the offer is 
                    accepted, all Cash Compensation paid to the Executive 
                    after reemployment within the Corporation will be 
                    credited, dollar for dollar, against SMG-ICP Payments 
                    otherwise payable to the Executive.

               d.   ELIGIBILITY AFTER REEMPLOYMENT

                    If reemployed within the Corporation but not in an SMG
                    position after involuntary termination during the
                    Executive's Eligibility Period following Spin-Off under this
                    section, the Executive will remain eligible under SMG-ICP
                    for the balance of the Executive's Eligibility Period
                    measured from the effective date of Spin-Off, but in no
                    event for a period shorter than one-half of the number of
                    calendar months in the Executive's Eligibility Period on the
                    effective date of Spin-Off measured from the first date of
                    reemployment.

               e.   INTERPRETATION.

                    A Spin-Off will be deemed to have occurred for purposes of
                    this paragraph whether or not afterward:  (a) the Executive
                    has a personal ownership or incentive interest in the
                    severed Company or operation; or (b) the severed Company or
                    operation becomes, as a result of or after the severance, a
                    part of one or more other legal entity or entities.

     I.   REPORTING

          For convenience and uniformity of administration, each Executive while
          eligible for or entitled to SMG-ICP Payments after Termination or
          Spin-Off will be expected as a pre-condition currently and accurately
          to inform the Corporation in writing of the name and business address
          of each employer of Executive during the Eligibility and Payment
          Periods, including a summary description of the nature and principal
          business locations of the new employer and the title, principal
          duties, address and telephone number of the Executive.  Significant
          changes in employment, duties or location will also be promptly
          reported.  The Corporation will not be required to make any SMG-ICP
          Payment for any period for which it has not received a current and
          accurate report as required by, or by the CEO in accordance with, this
          Statement.


                                        14

<PAGE>

     J.   INTERPRETATION

          1.   An Executive may at any time request in writing of the CEO, and
               the CEO may respond or initiate to any, some or all of the
               Executives, a written determination of the application of the
               SMG-ICP to specific or reasonably foreseeable circumstances.  The
               express language of Section II of this Statement will control
               where applicable, and the CEO will act reasonably and in good
               faith in providing any SMG-ICP or Statement interpretation.  Any
               decision of the CEO consistent with those criteria will be:  (1)
               Final and conclusive of the rights and obligations of all
               affected parties and (2) Applied uniformly as to all Executives
               then similarly situated (subject to subsequent SMG-ICP
               amendment); and (3) Not subject to separate determination or
               review by any public or private agency or authority except as
               expressly provided in this Statement.

          2.   References to compensation and other monetary rates or
               measurements in this Statement and its applications are in
               current dollars, unadjusted by reason of inflation, deflation or
               otherwise.

          3.   Any portion of a full calendar month or year will be prorated on
               a full calendar basis, without differential related to such
               considerations as working days or holidays.  Any portion of a day
               will be treated as a full day, and measurement days will begin
               and end at midnight, current time.  The fiscal year of the
               Corporation will be treated for all purposes as it is for
               financial reporting purposes.

          4.   In the event of application or interpretation of SMG-ICP to an
               individual Executive who is a Director of the Corporation, or
               otherwise in its sole discretion, the Board of Directors of the
               Corporation or its authorized committee shall have and may
               exercise the sole, exclusive and final authority and discretion
               of the CEO for any purpose under SMG-ICP.

     K.   RELEASE

          Payment and receipt of SMG-ICP Payments will be in full and final
          satisfaction of all claims by or through an Executive against the
          Corporation and its representatives by reason of the employment of the
          Executive and its termination, except as otherwise expressly provided
          in this Statement or as required by applicable law or regulation. A
          signed written Release to that effect, in form approved by the CEO,
          will be delivered by the Executive or the Executive's representative
          to the Corporation before the effective date of a Spin-Off affecting
          the Executive, and in any event before any SMG-ICP Payment will become
          payable by the Corporation to or on account of the Executive. The
          Release may, without limitation, require a representation that no
          confidential documents concerning the Corporation or its intentions
          have been or will be removed or retained by the Executive without
          specific authority, and that the Executive will


                                     15

<PAGE>

          not engage in disqualifying misconduct as defined in this Statement,
          in reference to the Corporation.  The Release will not affect any
          conversion, vested or continuing rights available to an Executive
          under a plan of the Corporation other than SMG-ICP.

     L.   GENERAL

          The SMG-ICP and this Statement will not constitute or infer an
          obligation or undertaking to employ any person for any future period
          of time or in any specific position.  SMG-ICP Eligibility or Payments
          after Notice of Termination or Spin-Off will not create, continue or
          evidence any employment relationship with the Corporation.  All
          employment privileges, benefits and perquisites not expressly and in
          writing reserved to an Executive under SMG-ICP will terminate on the
          Effective Date of Termination or Spin-Off, unless otherwise expressly
          agreed in advance in writing by the Corporation.  This will not affect
          any conversion, vested or other continuing benefits or rights
          available to an Executive under a plan of the Corporation other than
          SMG-ICP.

     M.   AMENDMENT

          SMG-ICP and this Statement may not be terminated and may not be
          amended to reduce benefits with respect an Executive subject to the
          SMG-ICP until two years after the Executive receives written notice of
          the proposed termination or amendment.  Except as set forth in the
          first sentence hereof, SMG-ICP and this Statement can be amended
          (including modification, restatement, suspension and termination) at
          any time, without prior written notice to or consultation with any
          Executive, by the Board of Directors or any committee appointed by the
          Board of Directors having the authority of the Board for that purpose.
          Any such change will have effect as follows:

          1.   EFFECTIVE DATE OF CHANGE

               Except as set forth below, any amendment will be effective on the
               date of its adoption by the Board or committee or such other such
               subsequent date or dates as may be specified in the amendment or
               the resolution by which it is adopted.  Unless otherwise mutually
               agreed in writing by the parties, (a) an amendment or termination
               will have no effect upon any Executive who at the time has
               received Notice of Termination under SMG-ICP and (b) a
               termination or an amendment that reduces benefits will not be
               effective as to an Executive subject to the SMG-ICP until 2 years
               after the Executive receives written notice of the termination or
               amendment.

          2.   NOTICE OF AMENDMENT

               The Corporation will promptly after any amendment provide to each
               Executive then eligible for SMG-ICP benefits a written statement
               of


                                     16

<PAGE>

               SMG-ICP as amended, and no amendment will be effective as to
               an Executive until the later of the date the Executive receives
               such written statement, or two years after notice as provided in
               1 above.  An Executive will be deemed to have received the
               written statement if it is delivered to the Executive in person,
               or after 48 hours following its hand delivery or dispatch by mail
               or other suitable means of delivery to the last known address of
               the Executive.

          3.   ACQUIESCENCE

               An amendment will apply in full to an Executive if mutually
               agreed in writing by the Executive and the Corporation, or if the
               Executive or the Executive's representative knowingly receives a
               benefit or improvement under SMG-ICP as amended which would not
               have been available without the amendment.  If any such benefit
               from an amendment is knowingly received by an Executive with the
               consent of the Corporation, then all elements of that amendment
               and all prior SMG-ICP Statements and amendments then currently in
               effect will also be applicable to the Executive.

          4.   ADJUSTMENT

               A change in or addition or deletion of any benefit or perquisite
               plan or program of the Corporation applicable to an Executive may
               be expressly made subject to prior written agreement by the
               Executive upon a corresponding change in the interpretation or
               application of SMG-ICP to the Executive, to prevent redundant or
               other unintended benefits or detriments to the Executive or the
               Corporation which might otherwise result.

     N.   APPLICABLE LAW

          It is intended that the decision of the CEO, as specified in the
          SMG-ICP statement, will be exclusive and final with respect to any
          application or interpretation of SMG-ICP.  If any body of law should
          be used or applied in determining the meaning or effect of SMG-ICP, in
          the interest of consistency this will be deemed an agreement made and
          executed in the State of Minnesota and the law of the State of
          Minnesota will control.


                                       17

<PAGE>

     O.   DEFINITIONS

          As used in this Statement:

          1.   "CASH COMPENSATION"

               Means all amounts earned, whether or not currently payable, as
               wages, salary, bonus or a combination by an Executive, payable in
               cash or its equivalent or agreed to be in lieu of cash
               compensation.  This will not include the value of employee or
               executive perquisites or benefits accrued or received pursuant to
               a plan of the employer which is uniformly applied to all of the
               employees of the employer who are similarly situated or is
               consistent with established prior practice for the position
               occupied by the Executive.

          2.   "CEO"

               Means the Chief Executive Officer of Dayton Hudson Corporation,
               as then currently designated by its Board of Directors, or as
               otherwise expressly provided in the SMG-ICP Statement.

          3.   "CORPORATION"
          
               Means Dayton Hudson Corporation and each and all of its Operating
               Companies, including divisions and subsidiaries, unless otherwise
               clearly intended by the written context.

          4.   "DIRECTLY COMPETITIVE EMPLOYMENT" (OR "DCE")

               Means personal services to, or for the direct and intended
               benefit of, a person, firm or corporation determined by the CEO
               and specified in writing to the Executive at or about the time of
               Notice of Termination as constituting DCE for SMG-ICP purpose.

          5.   "EFFECTIVE DATE OF TERMINATION"

               If no later date is specified in writing with the Notice of
               Termination, the Effective Date of Termination for all purposes
               will be the date the Notice is received by the Executive.  No
               delay in public announcement, or continuation of former duties
               with or without the consent of the Corporation, will alter or
               extend the Effective Date of Termination for SMG-ICP purposes,
               unless expressly agreed upon in advance in writing.  The
               Corporation reserves the right to announce a termination at any
               time after notice.


                                       18

<PAGE>

          6.   "EMPLOYMENT SEVERANCE DATE"

               If there is no separate written agreement between the Executive
               and the Corporation, all employment relationships between them
               shall terminate on the SMG-ICP Effective Date of Termination and
               will do so in any event upon the effective date of a Spin-Off. 
               If the Corporation agrees in writing in advance that the
               employment of the Executive within the Corporation will continue
               after the SMG-ICP Effective Date of Termination, then the
               Effective Date of Termination will control all SMG-ICP Payments
               to which the Executive is entitled under this Statement, but the
               employment of the Executive within the Corporation will continue
               until the Employment Severance Date to which the Corporation has
               agreed in writing with, or has given advance written notice to,
               the Executive.

          7.   "EXECUTIVE"

               Means an individual employed as an executive within the
               Corporation who currently is, or within the designated
               Eligibility period has been, a member of the SMG on or after July
               13, 1988; provided, however, if a person is covered by the Dayton
               Hudson Corporation Income Continuance Policy statement, that
               person is not an Executive hereunder.  Unless clearly otherwise
               intended by the written context, Executive will include all
               beneficiaries of and persons claiming by or through the
               designated employee or former employee.

          8.   "NOTICE OF TERMINATION" (OR "NOTICE")

               Means an unconditional written or oral statement of an
               Executive's organizational superior that the Executive's
               employment in the Corporation is terminated at the instance of
               the Corporation.  Notice that an Executive's employment will end
               because of achievement of the age of mandatory retirement under
               lawful policies of the Corporation will not be a Notice of
               Termination for SMG-ICP purposes.

          9.   "OPERATING COMPANY"

               Means a division or subsidiary of the Corporation which operates
               a group of department, low margin, soft lines or specialty
               stores, or a similar category of ventures within the Corporation
               having a common business purpose and single chief executive
               officer.

          10.  "PAYMENTS" (OR "ICP PAYMENTS")

               By the Corporation will include all of those payments made by or
               on account of the Corporation under SMG-ICP and will include all
               of those made to or for the account of an Executive or a
               designated creditor or


                                      19

<PAGE>

               authorized representative or beneficiary of an Executive or 
               deceased Executive.

          11.  "REASSIGNMENT"

               Means a change in the assignment or work content of an Executive
               within the Corporation.

          12.  "SPIN-OFF"

               Means a sale or other disposition as a going business of the
               Corporation's ownership or control of an Operating Company or
               other unit previously a part of the Corporation.

          13.  "CHANGE IN CONTROL"

               A "Change in Control" shall be

               (a)  a majority of the directors of the Corporation shall be
                    persons other than persons

                    (i)  for whose election proxies shall have been solicited by
                         the Board of Directors of the Corporation or

                    (ii) who are then serving as directors appointed by the
                         Board of Directors to fill vacancies on the Board of
                         Directors caused by death or resignation (but not by
                         removal) or to fill newly-created directorships,

               (b)  30% or more of the outstanding Voting Stock (as defined in
                    Article IV of the Restated Articles of Incorporation of the
                    Corporation) of the Corporation is acquired or beneficially
                    owned (as defined in Article IV of the Restated Articles of
                    Incorporation of the Corporation) by any person (as defined
                    in Article IV of the Restated Articles of Incorporation of
                    the Corporation), or

               (c)  the shareholders of the Corporation approve a definitive
                    agreement or plan to

                    (i)    merge or consolidate the Corporation with or into 
                           another corporation (other than (1) a merger or 
                           consolidation with a subsidiary of the Corporation 
                           or (2) a merger in which the Corporation is the 
                           surviving corporation and either (A) no 
                           outstanding Voting Stock of the Corporation (other 
                           than fractional shares) held by shareholders 
                           immediately prior to the merger is converted into 
                           cash, securities, or other

                                     20

<PAGE>

                           property or (B) all holders of outstanding Voting 
                           Stock of the Corporation (other than fractional 
                           shares) immediately prior to the merger have 
                           substantially the same proportionate ownership of 
                           the Voting Stock of the Corporation or its parent 
                           corporation immediately after the merger),

                    (ii)   exchange, pursuant to a statutory exchange of 
                           shares of Voting Stock of the Corporation held by 
                           shareholders of the Corporation immediately prior 
                           to the exchange, shares of one or more classes or 
                           series of Voting Stock of the Corporation for 
                           shares of another corporation or other securities, 
                           cash or other property,

                    (iii)  sell or otherwise dispose of all or substantially
                           all of the assets of the Corporation (in one
                           transaction or a series of transactions), or

                    (iv)   liquidate or dissolve the Corporation.

          14.  "SALARY GRADE"

               The numerical "Salary Grade" that the Executive is assigned under
               the Corporation's salary grading system.

          NOTE:  Additional Definitions for particular purposes are contained in
                 the text.

     P.   CHANGE IN CONTROL

          Other provisions of this Statement to the contrary notwithstanding, in
          the event of a Change in Control:

          1.   If an Executive's employment with the Corporation is terminated,
               whether voluntarily or involuntarily, within two years from a
               Change in Control, the Executive shall be eligible for ICP
               Payments.

          2.   In lieu of periodic payments, the ICP Payment shall be made in a
               lump sum within 20 days after Executive's termination of
               employment.  The lump sum amount shall be determined by
               discounting the periodic ICP Payments by the Prime Rate of First
               National Bank of Minneapolis.

          3.   Except for the Release required by Section II.K. of this
               Statement all other obligations or restrictions of Executive
               under this Statement shall terminate.


                                      21

<PAGE>

     Q.   CERTAIN REDUCTION OF PAYMENTS BY THE CORPORATION

          1.   Anything in this SMG-ICP to the contrary notwithstanding, the
               provisions of this section Q shall apply to an Executive if Ernst
               & Young LLP determines that each of a and b below are applicable.

               a.   Payments hereunder, determined without application of this
                    section Q, either alone or together with other payments in
                    the nature of compensation to the Executive which are
                    contingent on a change in the ownership or effective control
                    of the Corporation, or in the ownership of a substantial
                    portion of the assets of the Corporation, or otherwise,
                    would result in any portion of the payments hereunder being
                    subject to an excise tax on excess parachute payments
                    imposed under section 4999 of the Internal Revenue Code of
                    1986, as amended (the "Code").

               b.   The excise tax imposed on the Executive under section 4999
                    of the Code on excess parachute payments, from whatever
                    source, would result in a lesser net aggregate present value
                    of payments and distributions to the Executive (after
                    subtraction of the excise tax) than if payments and
                    distributions to the Executive were reduced to the maximum
                    amount that could be made without incurring the excise tax.

          2.   Under this section Q the payments under this SMG-ICP shall be
               reduced (but not below zero) so that the present value of such
               payments shall equal the Reduced Amount.  The "Reduced Amount"
               (which may be zero) shall be an amount expressed in present value
               which maximizes the aggregate present value of payments under
               this SMG-ICP which can be made without causing any such payment
               to be subject to the excise tax under section 4999 of the Code.
          
          3.   If Ernst & Young LLP determines that this section Q is applicable
               to an Executive, it shall so advise the Corporation.  The
               Corporation shall then promptly give the Executive notice to that
               effect together with a copy of the detailed calculation
               supporting such determination which shall include a statement of
               the Reduced Amount.  The Executive may then elect, in his/her
               sole discretion, which and how much of payments otherwise to be
               made under this SMG-ICP shall be eliminated or reduced (as long
               as after such election the aggregate present value of the
               remaining payments to be made under this SMG-ICP equals the
               Reduced Amount), and shall advise the Corporation in writing of
               his/her election within ten days of his/her receipt of notice. 
               If no such election is made by the Executive within such ten-day
               period, the Corporation may elect which and how much of the
               payments shall be eliminated or reduced (as long as after such
               election the aggregate present value of the payments equals the
               Reduced Amount) and


                                       22

<PAGE>

               shall notify the Executive promptly of such election.  For 
               purposes of this section Q, present value shall be determined 
               in accordance with Section 280G of the Code.  All the 
               foregoing determinations made by Ernst & Young LLP under this 
               section Q shall be made as promptly as practicable after it is 
               determined that parachute payments will be made to the 
               Executive if an elimination or reduction is not made.  As 
               promptly as practicable following the election hereunder, the 
               Corporation shall pay to or for the benefit of the Executive 
               such amounts as are then due to the Executive under this 
               SMG-ICP and shall promptly pay to or for the benefit of the 
               Executive in the future such amounts as become due to the 
               Executive under this SMG-ICP.

          4.   As a result of the uncertainty in the application of Section 280G
               of the Code at the time of the initial determination by Ernst &
               Young LLP hereunder, it is possible that payments under this
               SMG-ICP will have been made which should not have been made
               ("Overpayment") or that additional payments which will have not
               been made could have been made ("Underpayment"), in each case,
               consistent with the calculation of the Reduced Amount hereunder. 
               In the event that Ernst & Young LLP, based upon the assertion of
               a deficiency by the Internal Revenue Service against the
               Corporation or the Executive which Ernst & Young LLP believes has
               a high probability of success, determines that an Overpayment has
               been made, any such Overpayment shall be treated for all purposes
               as a loan to the Executive which the Executive shall repay
               together with interest at the applicable Federal rate provided
               for in Section 7872(f)(2) of the Code; provided, however, that no
               amount shall be payable by the Executive if and to the extent
               such payment would not reduce the amount which is subject to the
               excise tax under Section 4999 of the Code.  In the event that
               Ernst & Young LLP, based upon controlling precedent, determines
               that an Underpayment has occurred, any such Underpayment shall be
               promptly paid to or for the benefit of the Executive together
               with interest at the applicable Federal rate provided for in
               Section 7872(f)(2)(A) of the Code.

          5.   In making its determination under this section Q, the value of
               any non-cash benefit shall be determined by Ernst & Young LLP in
               accordance with the principles of section 380G(d)(3) of the Code.

          6.   All determinations made by Ernst & Young LLP under this section Q
               shall be binding upon the Corporation and the Executive.



                                     23

<PAGE>

                                  CLAIMS PROCEDURE
                                      FOR THE
                             DAYTON HUDSON CORPORATION
                      SMG INCOME CONTINUANCE POLICY STATEMENT
                     FOR MEMBERS OF THE SENIOR MANAGEMENT GROUP


When your employment with Dayton Hudson Corporation (the "Company") 
terminates, the Company will tell you whether you are eligible for benefits 
from the above-referenced plan and, if so, the amount and timing of the 
payments that will be made to you.

If you believe that the Company's determination is incorrect in any way, you 
must file a written claim with the Chief Executive Officer of the Company. 
The Chief Executive Officer ordinarily will respond to the claim within 90 
days of the date on which it is received. However, if special circumstances 
require an extension of the period of time for processing a claim, the 90-day 
period can be extended for an additional 90 days by giving you written notice 
of the extension and the reason that the extension is necessary.

If the claim for a benefit is approved, you will receive written notice of 
the amount of your benefit and the date on which payments will begin. If your 
claim is denied in whole or in part, you will be told in writing the specific 
reasons for the decision and will receive an explanation of the procedures 
for reviewing the decision.

If you do not agree with the decision, you can request that the Chief 
Executive Officer reconsider his or her decision by filing a written request 
for review within 60 days after receiving notice that the claim has been 
denied. You or your representative can also present written statements which 
explain why you believe that the benefit claimed should be paid and may 
review all pertinent plan documents.

Generally, the decision will be reviewed within 60 days after the Chief 
Executive Officer receives a request for reconsideration. However, if special 
circumstances require a delay, the review may take up to 120 days. (If a 
decision cannot be made within the 60-day period, you will be notified of 
this fact in writing.) You will receive a written notice of the decision 
which will explain the reasons for the decision by making specific reference 
to the Plan provisions on which the decision is based.



<PAGE>
                                                                    EXHIBIT (12)
 
                   DAYTON HUDSON CORPORATION AND SUBSIDIARIES
            COMPUTATIONS OF RATIOS OF EARNINGS TO FIXED CHARGES AND
       RATIOS OF EARNINGS TO FIXED CHARGES AND PREFERRED STOCK DIVIDENDS
 
                             (Millions of Dollars)
 
<TABLE>
<CAPTION>
                                                                                     FISCAL YEAR ENDED
                                                                   -----------------------------------------------------
                                                                   JAN. 30,   JAN. 31,    FEB. 1,    FEB. 3,   JAN. 28,
                                                                     1999       1998       1997       1996       1995
                                                                   ---------  ---------  ---------  ---------  ---------
<S>                                                                <C>        <C>        <C>        <C>        <C>
RATIO OF EARNINGS TO FIXED CHARGES:
 
Earnings:
  Consolidated net earnings before extraordinary charges.........  $     962  $     802  $     474  $     311  $     434
  Income taxes...................................................        594        524        309        190        280
                                                                   ---------  ---------  ---------  ---------  ---------
    Total earnings before extraordinary charges..................      1,556      1,326        783        501        714
                                                                   ---------  ---------  ---------  ---------  ---------
 
Fixed charges:
  Interest expense...............................................        421        437        464        461        439
  Interest portion of rental expense.............................         63         59         59         59         56
                                                                   ---------  ---------  ---------  ---------  ---------
    Total fixed charges..........................................        484        496        523        520        495
                                                                   ---------  ---------  ---------  ---------  ---------
 
Less:
  Capitalized interest...........................................        (16)       (16)       (16)       (14)        (7)
                                                                   ---------  ---------  ---------  ---------  ---------
  Fixed charges in earnings......................................        468        480        507        506        488
                                                                   ---------  ---------  ---------  ---------  ---------
Earnings available for fixed charges.............................  $   2,024  $   1,806  $   1,290  $   1,007  $   1,202
                                                                   ---------  ---------  ---------  ---------  ---------
                                                                   ---------  ---------  ---------  ---------  ---------
Ratio of earnings before extraordinary charges to fixed
  charges........................................................       4.18       3.65       2.46       1.94       2.43
                                                                   ---------  ---------  ---------  ---------  ---------
                                                                   ---------  ---------  ---------  ---------  ---------
 
RATIO OF EARNINGS TO FIXED CHARGES AND PREFERRED STOCK DIVIDENDS:
 
Total fixed charges, as above....................................  $     484  $     496  $     523  $     520  $     495
Dividends on preferred stock (pre-tax basis).....................         32         35         37         37         39
                                                                   ---------  ---------  ---------  ---------  ---------
  Total fixed charges and preferred stock dividends..............        516        531        560        557        534
                                                                   ---------  ---------  ---------  ---------  ---------
Earnings available for fixed charges and preferred stock
  dividends......................................................  $   2,024  $   1,806  $   1,290  $   1,007  $   1,202
                                                                   ---------  ---------  ---------  ---------  ---------
                                                                   ---------  ---------  ---------  ---------  ---------
 
Ratio of earnings before extraordinary charges to fixed charges
  and preferred stock dividends..................................       3.92       3.40       2.30       1.81       2.25
                                                                   ---------  ---------  ---------  ---------  ---------
                                                                   ---------  ---------  ---------  ---------  ---------
</TABLE>

<PAGE>

                                  1998 RESULTS

- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
TARGET
(IN MILLIONS)                     1998              1997             1996
<S>                             <C>               <C>              <C>
REVENUES                        $23,056           $20,368          $17,853
PRE-TAX SEGMENT PROFIT          $ 1,578           $ 1,287          $ 1,048
STORES                              851               796              736
RETAIL SQUARE FEET*              94,553            87,158           79,360
</TABLE>

* In thousands, reflects total square feet less office, warehouse and vacant
  space.

- --------------------------------------------------------------------------------

TARGET (AT YEAR END)                                          EMPLOYEES: 189,000


                                     [MAP]


<TABLE>
<CAPTION>
                                               RETAIL SQ. FT.             NO. OF
                                                 IN THOUSANDS             STORES
<S>                                            <C>                        <C>
Alabama                                                   117                  1
Arizona                                                 2,600                 24
Arkansas                                                  229                  2
California                                             16,141                144
Colorado                                                2,484                 23
Delaware                                                  146                  1
Florida                                                 7,106                 64
Georgia                                                 2,913                 27
Idaho                                                     406                  4
Illinois                                                5,791                 50
Indiana                                                 2,877                 30
Iowa                                                    1,818                 17
Kansas                                                  1,283                 10
Kentucky                                                1,145                 11
Louisiana                                                 203                  2
Maryland                                                1,900                 16
Michigan                                                4,899                 46
Minnesota                                               5,728                 49
Mississippi                                               116                  1
Missouri                                                1,506                 14
Montana                                                   299                  3
Nebraska                                                1,072                  9
Nevada                                                    841                  8
New Jersey                                              1,128                  9
New Mexico                                                852                  8
New York                                                1,770                 14
North Carolina                                          2,409                 22
North Dakota                                              437                  4
Ohio                                                    3,180                 28
Oklahoma                                                  817                  8
Oregon                                                  1,194                 11
Pennsylvania                                              485                  4
South Carolina                                            393                  4
South Dakota                                              391                  4
Tennessee                                               2,101                 20
Texas                                                   9,134                 84
Utah                                                    1,055                  6
Virginia                                                2,526                 21
Washington                                              2,525                 24
Wisconsin                                               2,354                 22
Wyoming                                                   182                  2
TOTAL                                                  94,553                851
</TABLE>

- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
MAJOR MARKETS                                                             NO. OF
                                                                          STORES
<S>                                                                      <C>
Greater Los Angeles                                                           70
Chicago                                                                       36
Minneapolis/St. Paul                                                          33
San Francisco Bay Area                                                        28
Dallas/Ft. Worth                                                              24
Detroit                                                                       23
Atlanta                                                                       22
Houston                                                                       21
Greater Miami                                                                 20
Phoenix                                                                       16
Denver/Boulder                                                                15
San Diego                                                                     14
Washington DC                                                                 14
Seattle/Tacoma                                                                13
St. Louis                                                                     12
Indianapolis                                                                  11
Tampa/St. Petersburg                                                          11
Greater Cleveland                                                             10
</TABLE>

- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
MERVYN'S
(IN MILLIONS)                     1998              1997             1996
<S>                             <C>               <C>              <C>
REVENUES                        $ 4,176           $ 4,227          $ 4,369
PRE-TAX SEGMENT PROFIT          $   240           $   280          $   272
STORES                              268               269              300
RETAIL SQUARE FEET*              21,729            21,810           24,518
</TABLE>

* In thousands, reflects total square feet less office, warehouse and vacant
  space.

- --------------------------------------------------------------------------------

MERVYN'S (AT YEAR END)                                         EMPLOYEES: 30,000


                                      [MAP]


<TABLE>
<CAPTION>
                                               RETAIL SQ. FT.             NO. OF
                                                 IN THOUSANDS             STORES
<S>                                            <C>                        <C>
Arizona                                                 1,207                 15
California                                              9,703                125
Colorado                                                  854                 11
Idaho                                                      83                  1
Louisiana                                                 459                  6
Michigan                                                1,176                 15
Minnesota                                               1,132                  9
Nevada                                                    495                  7
New Mexico                                                266                  3
Oklahoma                                                  270                  3
Oregon                                                    551                  7
Texas                                                   3,344                 42
Utah                                                      760                  8
Washington                                              1,429                 16
TOTAL                                                  21,729                268
</TABLE>

- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
MAJOR MARKETS
                                                                          NO. OF
                                                                          STORES
<S>                                                                       <C>
Greater Los Angeles                                                           48
San Francisco Bay Area                                                        29
Dallas/Ft. Worth                                                              12
San Diego                                                                     12
Phoenix                                                                       11
Detroit                                                                        9
Houston                                                                        9
Minneapolis/St. Paul                                                           9
Seattle/Tacoma                                                                 9
Greater Salt Lake City                                                         8
Denver/Boulder                                                                 6
</TABLE>


- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
DEPARTMENT STORES
(IN MILLIONS)                     1998              1997             1996
<S>                             <C>               <C>              <C>
REVENUES                        $ 3,285           $ 3,162          $ 3,149
PRE-TAX SEGMENT PROFIT          $   279           $   240          $   151
STORES                               63                65               65
RETAIL SQUARE FEET*              13,890            14,090           14,111
</TABLE>

* In thousands, reflects total square feet less office, warehouse and vacant
  space.

- --------------------------------------------------------------------------------

DEPARTMENT STORES (AT YEAR END)                                EMPLOYEES: 35,000


                                      [MAP]

<TABLE>
<CAPTION>
                                               RETAIL SQ. FT.             NO. OF
                                                 IN THOUSANDS             STORES
<S>                                            <C>                        <C>
DAYTON'S
Minnesota                                               3,035                12
North Dakota                                              297                 3
South Dakota                                              102                 1
Wisconsin                                                 373                 3

HUDSON'S
Michigan                                                4,619                20

MARSHALL FIELD'S
Illinois                                                4,173                17
Indiana                                                   246                 2
Ohio                                                      618                 3
Wisconsin                                                 427                 2
TOTAL DSD                                              13,890                63
</TABLE>

- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
MAJOR MARKETS
                                                                          NO. OF
                                                                          STORES
<S>                                                                       <C>
Chicago                                                                       16
Detroit                                                                       11
Minneapolis/St. Paul                                                          10
</TABLE>

- --------------------------------------------------------------------------------


16
<PAGE>

                                                          ANALYSIS OF OPERATIONS

EARNINGS

                                    [CHART]

                                DILUTED EARNINGS
                                   PER SHARE
                                   (dollars)

<TABLE>
<CAPTION>
                        '94     '95      '96       '97       '98
                     ------------------------------------------------
<S>                  <C>        <C>     <C>       <C>       <C>
AS REPORTED             $.92    $.65     $.97     $1.59     $1.98
BEFORE UNUSUAL ITEMS                    $1.18     $1.64     $2.06
</TABLE>

     Our net earnings were $935 million in 1998, compared with $751 million in
1997 and $463 million in 1996. Earnings per share were $1.98 in 1998, $1.59 in
1997 and $.97 in 1996. (References to earnings per share refer to diluted
earnings per share. Earnings per share, dividends per share and common shares
outstanding reflect our 1998 two-for-one share split and our three-for-one share
split in 1996.)


<TABLE>
<CAPTION>

- --------------------------------------------------------------------------------
EARNINGS ANALYSIS
(MILLIONS OF DOLLARS, EXCEPT PER SHARE DATA)
                                                     DILUTED EARNINGS
                              EARNINGS                  PER SHARE
                       1998     1997     1996     1998     1997     1996
- --------------------------------------------------------------------------------
<S>                    <C>      <C>      <C>      <C>      <C>      <C>
 NET EARNINGS BEFORE
   UNUSUAL ITEMS       $ 970    $ 775    $ 555    $2.06    $1.64    $1.18
 FAVORABLE OUTCOME
   OF INVENTORY
   SHORTAGE
   TAX MATTER             20       --       --      .04       --       --
 SECURITIZATION
   GAIN (PRE-TAX
   1998 $35 MIL,
   1997 $45 MIL)          21       27       --      .05      .06       --
 SECURITIZATION LOSS
   (PRE-TAX 1998
   $38 MIL)              (23)      --       --     (.05)      --       --
                       ---------------------------------------------------------
   NET SECURITIZATION
      GAIN/(LOSS)         (2)      27       --       --      .06       --
 MAINFRAME
   OUTSOURCING
   (PRE-TAX 1998
   $42 MIL)              (26)      --       --     (.06)      --       --
 REAL ESTATE
   REPOSITIONING
   (PRE-TAX 1996
   $134 MIL)              --       --      (81)      --       --     (.18)
- --------------------------------------------------------------------------------
 NET EARNINGS BEFORE
   EXTRAORDINARY
   CHARGES               962      802      474     2.04     1.70     1.00
 EXTRAORDINARY
   CHARGES -- DEBT
   REPURCHASE            (27)     (51)     (11)    (.06)    (.11)    (.03)
- --------------------------------------------------------------------------------
 NET EARNINGS          $ 935    $ 751    $ 463    $1.98    $1.59     $.97
- --------------------------------------------------------------------------------
</TABLE>

                                    [CHART]

                             PRE-TAX SEGMENT PROFIT
                                   (millions)

<TABLE>
<CAPTION>
                        '94      '95      '96       '97       '98
                     ------------------------------------------------
<S>                  <C>        <C>      <C>       <C>       <C>
                       $1,189   $1,030   $1,471    $1,807    $2,097
</TABLE>


PRE-TAX SEGMENT PROFIT

     Pre-tax segment profit increased 16 percent in 1998 to $2,097 million,
compared with $1,807 million in 1997 and $1,471 million in 1996. Pre-tax segment
profit is first-in, first-out (FIFO) earnings before securitization effects,
interest, corporate and other expense, and unusual items. Target and the
Department Store Division (DSD) both contributed to our pre-tax profit growth,
which was partially offset by Mervyn's performance. We expect growth in
profitability at all three operating companies in 1999.

     TARGET'S pre-tax profit rose 23 percent in 1998 to $1,578 million. Target's
full-year profit margin rate increased to 6.8 percent in 1998 from 6.3 percent
in 1997, reflecting continued strong comparable-store sales growth of 6.1
percent and modest improvement in the gross margin rate due primarily to
favorable markdown performance. The operating expense rate improved slightly
from 1997, reflecting favorable sales leverage and store productivity, offset by
higher wage rates. Continued growth in guest credit also contributed to improved
sales and earnings. In 1999, we expect our profit margin rate to remain
essentially unchanged and total revenues are expected to grow due to
mid-single-digit comparable-store sales increases combined with new store sales
growth.

     MERVYN'S pre-tax profit declined 14 percent in 1998 to $240 million.
Comparable-store sales grew 0.9 percent. The gross margin rate declined due to
unfavorable markdown performance, partially offset by improved markup, and the
expense rate increased due to lower sales leverage. Guest credit continued to
positively impact Mervyn's sales and earnings in 1998. Continuing the improved
trend from fourth quarter 1998, we expect measurable improvement in our 1999
profit margin rate and a low to mid-single-digit comparable-store sales
increase.

     DSD's pre-tax profit in 1998 was $279 million, a 16 percent increase over
1997, reflecting comparable-store sales growth of 4.5 percent and a significant
improvement in the gross margin rate, due to improved markdowns and markup.
Comparable-store sales are expected to grow in the low-single-digits in 1999 and
our profit margin rate is expected to increase modestly from 1998.


                                                                              17
<PAGE>

ANALYSIS OF OPERATIONS


REVENUES AND COMPARABLE-STORE SALES

     In 1998, our total revenues increased 11.5 percent and comparable-store
sales increased 5.2 percent. Revenues include retail sales, finance charges,
late fees and other revenues. Comparable-store sales are sales from stores open
longer than one year. Target's revenue growth reflected strong comparable-store
sales and new store expansion. Mervyn's 1998 total revenues declined, due in
part to store closings during 1997. Mervyn's sales trend improved in the fourth
quarter, reflecting continued focus on merchandising and marketing initiatives.
DSD's total revenue growth reflected strong comparable-store sales. Increased
finance charge and late fee revenues also contributed to revenue growth.


                                    [CHART]

                                    REVENUES
                                   (millions)

<TABLE>
<CAPTION>
                        '94      '95      '96       '97       '98
                     ------------------------------------------------
<S>                  <C>       <C>      <C>       <C>       <C>
                     $21,311  $23,516  $25,371   $27,757   $30,951
</TABLE>

     Revenue growth in 1997 reflected a combination of new store and
comparable-store sales growth at Target and comparable-store sales growth at
Mervyn's and DSD, somewhat offset by a decline in Mervyn's total revenue due to
closed stores.

     The impact of inflation on our consolidated operations was minimal and, as
a result, the overall comparable-store sales increase closely approximated real
growth.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
REVENUES AND COMPARABLE-STORE SALES GROWTH
                                           1998                 1997
- --------------------------------------------------------------------------------
                                             COMPARABLE-           COMPARABLE-
                                                  STORE                 STORE
                                   REVENUES       SALES  REVENUES       SALES
- --------------------------------------------------------------------------------
<S>                                <C>       <C>         <C>       <C>
 TARGET                                13.2%        6.1%     14.1%        5.7%
 MERVYN'S                              (1.2)        0.9      (3.3)        1.9
 DSD                                    3.9         4.5       0.4         1.0
- --------------------------------------------------------------------------------
 TOTAL                                 11.5%        5.2%      9.4%        4.5%
- --------------------------------------------------------------------------------
</TABLE>

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
REVENUES PER SQUARE FOOT*
(DOLLARS)                                          1998      1997        1996
- --------------------------------------------------------------------------------
<S>                                                <C>       <C>         <C>
 TARGET                                            $253      $244        $235
 MERVYN'S                                           192       187         179
 DSD                                                235       224         223
- --------------------------------------------------------------------------------
</TABLE>

(*Thirteen-month average retail square feet.)


GROSS MARGIN RATE

     In 1998, our overall gross margin rate improved modestly from the prior
year. Gross margin includes cost of retail sales and excludes buying and
occupancy costs. Strong growth at Target, our lowest gross margin rate division,
continues to impact our business mix.

     TARGET'S gross margin rate increased modestly in 1998 primarily due to
lower markdowns. In 1999, we anticipate the gross margin rate to be essentially
even with 1998.

     MERVYN'S gross margin rate decreased reflecting unfavorable markdown
performance, partially offset by higher markup. In 1999, we expect Mervyn's
gross margin rate to increase as we continue to improve the quality and trend
content of our merchandise.

     DSD's gross margin rate increased significantly over 1997 due to improved
markdowns and markup. In 1999, we anticipate DSD's gross margin rate will
increase modestly.

     In 1997, our overall gross margin rate was essentially even with the prior
year, reflecting improved markup, partially offset by higher markdowns, at all
three divisions.

     The LIFO provision, included in cost of retail sales, was as follows:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
LIFO PROVISION: CREDIT/(EXPENSE)
(MILLIONS OF DOLLARS, EXCEPT PER SHARE DATA)
                                                1998        1997        1996
- --------------------------------------------------------------------------------
<S>                                             <C>        <C>         <C>
 TARGET                                         $  -       $   -       $   -
 MERVYN'S                                          6           -           5
 DSD                                              12          (6)        (14)
- --------------------------------------------------------------------------------
 TOTAL                                          $ 18       $  (6)      $  (9)
 PER SHARE                                      $.02       $(.01)      $(.01)
- --------------------------------------------------------------------------------
</TABLE>

     The LIFO provision is calculated based on inventory levels, markup rates
and internally generated retail price indices. The 1998 LIFO credit at Mervyn's
resulted primarily from higher inventory levels, reflecting an investment in
certain categories to improve basic in-stock positions. The LIFO credit at DSD
resulted from higher markup. The 1997 LIFO charge at DSD resulted from lower
inventory levels.


OPERATING EXPENSE RATE

     Our overall operating expense rate was essentially even with 1997.
Operating expense includes selling, publicity and administrative expenses
(excluding start-up, and corporate and other expense), depreciation and
amortization, buying and occupancy costs, and taxes other than income taxes.
Target's strong growth continues to impact our overall expense rate structure.

18
<PAGE>

                                                          ANALYSIS OF OPERATIONS


     TARGET'S operating expense rate improved slightly over 1997. In 1998, we
completed our three-year program to remove $200 million from operating expenses.
As previously disclosed, wage rate pressure within our competitive markets
somewhat offset our 1998 savings. In 1999, we will remain focused on controlling
our expenses, principally through improved productivity.

     MERVYN'S operating expense rate increased in 1998 due to lower sales
leverage. We anticipate an improved rate in 1999 due to our expectation of
improved comparable-store sales results.

     DSD's operating expense rate was essentially unchanged from 1997. In 1999,
we expect DSD's operating expense rate to be even with 1998.

     The operating expense rate in 1997 improved over 1996 due to the favorable
effect of Target's increased impact on the overall expense rate structure and
significant operating expense rate improvements at DSD.


INTEREST EXPENSE

     We consider payments to holders of our sold securitized receivables as
"interest equivalent." In 1998, combined interest expense and interest
equivalent was $446 million, $3 million lower than 1997 due to a lower average
portfolio interest rate, partially offset by higher average funded balances. The
average portfolio interest rate in 1998 was 7.8 percent. In 1997, combined
interest expense and interest equivalent was $18 million lower than 1996 due to
a lower average portfolio rate and lower average funded balances. The average
portfolio interest rate in 1997 was 8.1 percent. Combined interest expense and
interest equivalent in 1999 is expected to be similar to 1998. The average
portfolio interest rate is expected to continue to decline, offset by higher
average funded balances.

     During 1998, we repurchased $127 million of debt for $170 million,
resulting in an after-tax extraordinary charge of $27 million ($.06 per share).
The debt repurchased had a weighted-average interest rate of 9.2 percent and an
average remaining life of 21 years. The replacement of this debt with lower
interest rate financing will have a favorable impact on interest expense going
forward. In 1997 and 1996, we repurchased $503 and $325 million of long-term
debt, resulting in after-tax extraordinary charges of $51 million ($.11 per
share) and $11 million ($.03 per share), respectively.


INCOME TAX RATE

     The effective tax rate was 38.2 percent in 1998 and 39.5 percent in both
1997 and 1996. The 1998 effective tax rate reflects the beneficial effect of $20
million ($.04 per share), resulting from the favorable outcome of our inventory
shortage tax matter. Our 1999 tax rate is expected to approximate 39.0 percent.


SECURITIZED RECEIVABLES

     During third quarter 1998, Dayton Hudson Receivables Corporation (DHRC), a
special-purpose subsidiary, sold to the public $400 million of securitized
receivables. This issue of asset-backed securities had an expected maturity of
five years and a stated rate of 5.90 percent. Proceeds from the sale were used
for general corporate purposes, including funding the growth of receivables. As
required by Statement of Financial Accounting Standards (SFAS) No. 125, the sale
transaction resulted in a $35 million pre-tax gain ($.05 per share). This gain
was offset by a $38 million pre-tax charge ($.05 per share) related to the
maturity of our 1995 securitization. The net impact was a $3 million (less than
$.01 per share) reduction of 1998 finance charge revenues and pre-tax earnings.

     In 1997, DHRC sold to the public $400 million of securitized receivables,
with an expected maturity of five years and a stated rate of 6.25 percent. This
transaction resulted in a $32 million pre-tax gain. Additionally, 1997 results
included a $13 million pre-tax gain attributable to the application of SFAS No.
125 to our 1995 securitization. Combined, these gains resulted in a $45 million
($.06 per share) increase in finance charge revenues and pre-tax earnings.

     Our Consolidated Results of Operations also include reductions of finance
charge revenues and bad debt expense related to the sold securitized
receivables. These amounts represent payments to holders of our sold securitized
receivables and are included in our pre-tax earnings reconciliation on page 25
as interest equivalent. Interest equivalent was $48 million in 1998, $33 million
in 1997 and $25 million in 1996. During 1999, our current $800 million of sold
securitized receivables will result in approximately $12 million of interest
equivalent per quarter.

                                                                              19
<PAGE>

ANALYSIS OF OPERATIONS


MAINFRAME OUTSOURCING

     In fourth quarter 1998, we obtained Board of Directors approval and
announced our plan to outsource our mainframe computer data center functions.
Subsequently, we finalized a contract with a vendor to provide us with these
functions. As part of the plan, we will sell our mainframe equipment to the
vendor and eliminate approximately 110 employee positions. The fourth quarter
1998 associated expenses were $42 million ($.06 per share) and are included in
selling, publicity and administrative expenses.

     The expenses recognized in the fourth quarter include $36 million for 
the write-down of mainframe equipment, $4 million in one-time, incremental 
fees and $2 million in employee severance. In 1999, we expect to expense an 
additional $5 million to $10 million related to the outsourcing and to 
complete the transition by the third quarter.

REAL ESTATE REPOSITIONING

     In 1996, we recorded a pre-tax charge of $134 million ($.18 per share) for
real estate repositioning at Mervyn's and DSD to strengthen competitive
positions and achieve improved long-term results. The charge included $114
million for Mervyn's to sell or close its 25 stores in Florida and Georgia, and
approximately ten other under-performing stores throughout the chain. Also
included was a net pre-tax charge of $20 million for DSD's sale of its Texas
stores and the closure of two other stores.

     As of year-end 1998, we have substantially completed our repositioning
activities. Mervyn's has sold 24 stores and closed eight under-performing
stores, while DSD has sold all stores included in the plan. Exit costs incurred
in 1998 and 1997 (approximately $5 million and $17 million, respectively) were
charged against the reserve. The reserve remaining at year-end 1998 was $20
million, representing the estimated costs that will be incurred to sell the
closed stores.


START-UP EXPENSE

     In first quarter 1999, we will adopt Statement of Position (SOP) 98-5,
"Reporting on the Costs of Start-Up Activities." The adoption will not impact
total year start-up expense, but will shift approximately $15 million of
start-up expense out of first quarter 1999 into the remaining quarters.
Substantially all of this effect will be at Target.


YEAR 2000 READINESS DISCLOSURE

     We began mitigating the risks associated with the year 2000 date conversion
in 1993. In 1997, we established a corporate-wide, comprehensive plan of action
designed to achieve an uninterrupted transition into the year 2000. This project
includes three major elements: 1) information technology (IT) systems, 2)
non-IT, or embedded technology, systems and 3) relationships with our key
business partners. The project is divided into five phases: awareness,
assessment, renovation, validation and implementation. We have completed the
awareness and assessment phases for all three elements, and are currently at
different points in the renovation, validation and implementation phases for
each of the elements. We are using both internal and external resources to
implement our plan.

     For our IT systems, we have assessed both existing and newly implemented
hardware and applications (software and operating systems), and have finalized
the development of plans to address all assessed risks. Approximately 95 percent
of our hardware is year 2000 compliant, and the remainder is currently in the
renovation phase. Approximately 80 percent of our applications are compliant,
with 20 percent in the renovation and validation phases. We anticipate
completion of the validation, or testing, phase for our software and all key
operating systems by mid 1999. Our year 2000 readiness in this area has been
significantly enhanced by our recent, substantial common systems development
initiatives through which we have invested heavily in IT over the past three
years.

     We began addressing non-IT systems, or embedded technology/infrastructure,
risks at our stores, distribution centers and headquarters facilities early in
our initiative. Approximately 85 percent of our non-IT systems are compliant and
the remainder are currently in the renovation phase. Validation and
implementation are approximately 80 percent complete and we anticipate finishing
the balance by mid 1999.

     We have identified our key business partners and have been working closely
with them to assess their readiness and mitigate the risk to us if they are not
prepared for the year 2000. We have installed the year 2000 compliant version of
Electronic Data Interchange (EDI) software and expect to finalize testing of EDI
and other electronic transmissions with key business partners by mid/late 1999.

20
<PAGE>

ANALYSIS OF OPERATIONS


     In planning for the most reasonably likely worst case scenarios, we have
addressed all three major elements in our project. We believe our IT systems
will be ready for the year 2000, but we may experience isolated incidences of
non-compliance. We plan to allocate internal resources and retain dedicated
consultants and vendor representatives to be ready to take action if these
events occur. Our contingency plans for non-IT systems are currently in process,
and we are simultaneously putting the required resources in place to carry out
those plans for key non-IT systems, such as those within our stores. We are
contacting many critical business partners to assess their readiness and will
finish developing appropriate contingency plans by mid 1999. Although we value
our established relationships with key vendors, substitute products for most of
the goods we sell in our stores may be obtained from other vendors. If certain
vendors are unable to deliver product on a timely basis, due to their own year
2000 issues, we anticipate there will be others who will be able to deliver
similar goods. However, the lead time involved in sourcing certain goods may
result in temporary shortages of relatively few items. We also recognize the
risks to us if other key suppliers in areas such as utilities, communications,
transportation, banking and government are not ready for the year 2000, and are
developing contingency plans to minimize the potential adverse impacts of these
risks.

     In 1998, we expensed $27 million related to year 2000 readiness. Prior to
1998, we expensed approximately $5 million. We estimate approximately another
$20 million will be expensed as incurred to complete the year 2000 readiness
program, with most of the spending occurring in the first half of 1999. In
addition, this program has accelerated the timing of approximately $25 million
of planned capital expenditures. All expenditures related to our year 2000
readiness initiative will be funded by cash flow from operations and will not
materially impact our other operating or investment plans.


INFORMATION SYSTEMS

     We have invested heavily in information services (IS) in the past three
years. We consolidated our IS operations in 1996 and are developing and
implementing common systems across all three divisions to better leverage our
resources. As a result of our common systems initiatives, the growth in our IS
expense substantially outpaced our revenue growth in recent years. Net IS
expense growth in 1999 is expected to be similar to our revenue growth.

     We adopted SOP 98-1, "Accounting for the Costs of Computer Software
Developed or Obtained for Internal Use," in first quarter 1998. The adoption
resulted in decreased expense, which increased pre-tax earnings by approximately
$68 million, net of depreciation, for 1998 ($.09 per share), partially
offsetting our other systems expenses. The annual impact of software
capitalization will diminish significantly over the next few years.


FOURTH QUARTER RESULTS

     Due to the seasonal nature of the retail industry, fourth quarter operating
results typically represent a substantially larger share of total year revenues
and earnings due to the inclusion of the holiday shopping season.

     Fourth quarter 1998 net earnings were $423 million, compared with $356
million in 1997. Earnings per share were $.90 for the quarter, compared with
$.76 in 1997.

     TARGET'S pre-tax profit increased 26 percent to $646 million, reflecting a
13.9 percent total revenue increase, a modestly higher gross margin rate due to
lower markdowns and an operating expense rate essentially even with last year.
Continued growth in the profitability of guest credit also contributed to
Target's fourth quarter profit improvement. Comparable-store sales increased 6.8
percent.

     MERVYN'S pre-tax profit was equal to a year ago at $104 million, reflecting
a 3.4 percent total revenue increase, offset by a lower gross margin rate due to
higher markdowns. The operating expense rate improved slightly primarily due to
favorable sales leverage. Comparable-store sales increased 4.4 percent.

     DSD's pre-tax profit increased 12 percent to $115 million, reflecting a 4.2
percent total revenue increase and a significantly higher gross margin rate due
to favorable markdowns and markup. The operating expense rate increased slightly
over 1997. Comparable-store sales increased 3.5 percent.


                                                                              21
<PAGE>

ANALYSIS OF FINANCIAL CONDITION


                                    [CHART]

                           CASH FLOW FROM OPERATIONS
                                   (millions)

<TABLE>
<CAPTION>
                        '94      '95      '96       '97       '98
                     ------------------------------------------------
<S>                  <C>        <C>      <C>       <C>       <C>
                        $892    $1,161   $1,458    $1,795    $1,862
</TABLE>


     Our financial condition remains strong. Cash flow from operations was
$1,862 million, driven by earnings growth, strong inventory control and accounts
payable leveraging. Internally generated funds continue to be the most important
component of our capital resources and, along with our ability to access a
variety of financial markets, provide funding for our expansion plans. We
continue to fund the growth in our business through a combination of retained
earnings, debt and sold securitized receivables.

     During 1998, average total receivables serviced (which includes both
retained and sold securitized receivables) increased 6 percent, or $124 million,
due to growth of the Target Guest Card. Year-end total receivables serviced
increased 3 percent from last year. In 1998, the number of Target Guest Card
holders grew to over 12 million accounts at year end, compared with over nine
million in 1997. In 1999, we expect continued growth of the Target Guest Card,
which will benefit sales growth and credit profitability.

     Inventory levels increased $224 million in 1998. This growth was more than
fully funded by the $423 million increase in accounts payable over the same
period.

     Capital expenditures were $1,657 million in 1998, compared with $1,354
million in 1997. Investment in Target accounted for 82 percent of 1998 capital
expenditures, with 10 percent at Mervyn's and 8 percent at DSD. Net property and
equipment increased $844 million, reflecting capital invested offset by
depreciation. During 1998, Target opened 55 net new stores, Mervyn's closed one
store and DSD closed two stores. Approximately 63 percent of total expenditures
was for new stores, expansions and remodels. Other capital investments were for
information systems, distribution and other infrastructure to support store
growth. Over the past five years, Target's retail square footage has grown at a
compound annual rate of approximately 10 percent. We expect Target to continue
to expand in the range of 7 to 9 percent annually for the foreseeable future.

     Capital expenditures in 1999 are expected to approximate $1.8 billion for
the construction of new stores, expansion and remodeling of existing stores, and
other capital support. The majority of capital will continue to be invested in
Target. In the upcoming year, Target plans to open 60 to 65 net new stores,
including new stores in the Boston and Pittsburgh markets and additional stores
in New York, New Jersey, North and South Carolina, and other states. DSD plans
to open one new store in 1999. Our plans also include full-scale remodels of 46
Target, seven Mervyn's and nine DSD stores.

                                    [CHART]

                              CAPITAL EXPENDITURES
                                   (millions)

<TABLE>
<CAPTION>
                        '94      '95      '96       '97       '98
                     ------------------------------------------------
<S>                  <C>        <C>      <C>       <C>       <C>
                       $1,095   $1,522   $1,301    $1,354    $1,657
</TABLE>

     Our financing strategy is to ensure liquidity and access
to capital markets, to manage the amount of floating-rate debt and to maintain a
balanced spectrum of debt maturities. Within these parameters, we seek to
minimize our cost of borrowing.

     In January 1999, our Board of Directors authorized the repurchase of $1
billion of our common stock. We expect to complete our repurchase program over
the next two years. Repurchases will be made primarily in open market
transactions, subject to market conditions. There was no repurchase activity in
1998.

     A key to our access to liquidity and capital markets is maintaining strong
investment-grade debt ratings. During the year, our long-term debt was upgraded
by Moody's and Standard and Poor's. Further liquidity is provided by $1.6
billion of committed lines of credit obtained through a group of 31 banks. Going
forward, we expect that continued profit increases and cash flow from operations
will allow us to fund our planned capital expenditures and share repurchase
while maintaining or improving our debt ratings.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
CREDIT RATINGS
                                               STANDARD     DUFF &
                                  MOODY'S    AND POOR'S     PHELPS
- --------------------------------------------------------------------------------
<S>                               <C>        <C>            <C>
 LONG-TERM DEBT                        A3            A-         A-
 COMMERCIAL PAPER                     P-2           A-2       D-1-
 SOLD SECURITIZED RECEIVABLES         Aaa           AAA        N/A
- --------------------------------------------------------------------------------
</TABLE>

22
<PAGE>

PERFORMANCE OBJECTIVES

SHAREHOLDER RETURN

                                    [CHART]

                                  MARKET PRICE
                              PER SHARE (dollars)

<TABLE>
<CAPTION>
               '94           '95           '96           '97            '98
            --------------------------------------------------------------------
<S>           <C>           <C>           <C>           <C>            <C>
HIGH          $14.31        $13.25        $19.94        $36.84         $63.75
LOW           $10.88        $10.75        $12.25        $18.94         $33.75
CLOSE         $11.50        $12.50        $18.81        $35.97         $63.75
</TABLE>

     Our primary objective is to maximize shareholder value over time through a
combination of share price appreciation and dividend income while maintaining a
prudent and flexible capital structure. Our total return to shareholders was 79
percent in fiscal 1998 and 45 percent and 27 percent per year over the last five
and ten years, respectively.


MEASURING VALUE CREATION

     We measure value creation internally using a form of Economic Value 
Added (EVA), which we define as after-tax segment profit less a capital 
charge for all investment employed. The capital charge is an estimate of our 
after-tax cost of capital adjusted for the age of our stores, recognizing 
mature stores inherently have higher returns than newly opened stores. We 
estimate the after-tax cost of capital for our retail business is 
approximately 10 percent, while our credit operations' after-tax cost of 
capital is approximately 6 percent as a result of its ability to support 
higher debt levels. We expect to generate returns in excess of these costs of 
capital, thereby producing EVA.

     EVA is used to evaluate our performance and to guide capital investment
decisions. A significant portion of executive incentive compensation is tied to
the achievement of targeted levels of annual EVA improvement.


FINANCIAL OBJECTIVES

     We believe that managing our business with a focus on EVA helps achieve our
objective of annual earnings per share growth of 15 percent or more over time.
We plan to produce these results, while maintaining a prudent debt ratio for our
retail operations, which will allow efficient capital market access to fund our
growth. Earnings per share before unusual items has grown at compound annual
rates of 20 percent and 14 percent over the last five and ten years,
respectively.

     Reflecting our strong cash flow, we ended 1998 with a retail debt ratio of
41 percent. In evaluating our debt level, we separate retail operations from
credit operations due to their inherently different financial characteristics.
We view the appropriate capitalization of our credit business to be 88 percent
debt and 12 percent equity, similar to ratios of comparable credit card
businesses.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
DEBT RATIO*
                                 1998     1997    1996
- --------------------------------------------------------------------------------
<S>                              <C>      <C>     <C>
 RETAIL                            41%      45%     50%
 CREDIT                            88%      88%     88%
 TOTAL DEBT RATIO                  50%      54%     57%
- --------------------------------------------------------------------------------
</TABLE>

* Includes the impact of sold securitized receivables and off-balance sheet
  operating leases as if they were debt.


                                    [CHART]

                             RETAIL CAPITALIZATION
                                   (millions)

<TABLE>
<CAPTION>
                     '96              '97               '98
                  --------------------------------------------
<S>               <C>                <C>              <C>
DEBT                $4,271           $4,127           $4,118
TOTAL               $8,551           $9,082           $9,988
</TABLE>


                             CREDIT CAPITALIZATION
                                   (millions)

<TABLE>
<CAPTION>
                     '96              '97               '98
                  --------------------------------------------
<S>               <C>                <C>              <C>
DEBT                $1,817           $2,026           $2,108
TOTAL               $2,064           $2,302           $2,395
</TABLE>

PRE-TAX SEGMENT PROFIT AND EBITDA

     Pre-tax segment profit is first-in, first-out (FIFO) earnings before
securitization effects, interest, corporate and other expense, and unusual
items. EBITDA is pre-tax segment profit before depreciation and amortization.
Management uses pre-tax segment profit and EBITDA, among other standards, to
measure divisional operating performance. EBITDA supplements, and is not
intended to represent a measure of performance in accordance with, disclosures
required by generally accepted accounting principles. It is included as a tool
for analyzing our results.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
PRE-TAX SEGMENT PROFIT AS A PERCENT OF REVENUES
                                   1998             1997            1996
- --------------------------------------------------------------------------------
<S>                                <C>              <C>             <C>
 TARGET                             6.8%             6.3%            5.9%
 MERVYN'S                           5.7%             6.6%            6.2%
 DSD                                8.5%             7.6%            4.8%
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
EBITDA AS A PERCENT OF REVENUES
                                   1998             1997            1996
- --------------------------------------------------------------------------------
<S>                                <C>              <C>             <C>
 TARGET                             9.0%             8.5%            8.0%
 MERVYN'S                           9.0%             9.6%            9.7%
 DSD                               12.6%            11.6%            8.6%
- --------------------------------------------------------------------------------
</TABLE>

                                                                              23
<PAGE>

GUEST CREDIT

                                   [CHART]

                              NEW ACCOUNTS OPENED
                                   (millions)

<TABLE>
<CAPTION>
               '94         '95         '96         '97         '98
             --------------------------------------------------------
<S>          <C>           <C>         <C>         <C>         <C>
DSD             .5          .6          .5          .7          .6

MERVYN'S       1.4         1.2         1.0         1.3         1.2

TARGET          .4         2.1         2.7         3.9         3.9
</TABLE>

     We offer proprietary credit in each of our business segments. These credit
programs strategically support our core retail operations and are an integral
component of each business segment. The programs contribute to our earnings
growth by driving sales at each of our business segments and through growth in
credit contribution. Therefore, credit contribution, shown below, is reflected
in each business segment's pre-tax profit on a receivables serviced basis.
Because we service both the retained and sold securitized receivables, we manage
our portfolio on a serviced basis. In contrast, our consolidated financial
statements reflect only our retained securitized receivables.

     In 1998, pre-tax contribution from credit increased 18 percent over the
prior year, compared to the 6 percent growth in average receivables serviced.
The improved credit performance reflects continued growth of the Target Guest
Card, along with strong revenue increases associated with changes in credit
terms and expansion of our guest loyalty programs at all three divisions.

     In 1999, we plan to continue to grow guest credit's contribution by
acquiring new accounts, enhancing guest loyalty programs, controlling bad debt
expense and leveraging operating expenses.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
CREDIT CONTRIBUTION
(MILLIONS OF DOLLARS)           1998               1997               1996
- --------------------------------------------------------------------------------
<S>                           <C>                <C>                <C>
 REVENUES:
 FINANCE CHARGE AND
   LATE FEE REVENUES          $   576            $   501            $   403
 MERCHANT FEES AND OTHER           93                 86                 72
- --------------------------------------------------------------------------------
   TOTAL REVENUES                 669                587                475
- --------------------------------------------------------------------------------
 EXPENSES:
 BAD DEBT                         180                190                149
 OPERATIONS AND MARKETING         169                125                116
- --------------------------------------------------------------------------------
   TOTAL EXPENSES                 349                315                265
- --------------------------------------------------------------------------------
 PRE-TAX CONTRIBUTION         $   320            $   272            $   210
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
AVERAGE RECEIVABLES SERVICED
(MILLIONS OF DOLLARS)          1998                1997               1996
- --------------------------------------------------------------------------------
 TARGET                       $   803            $   644            $   453
 MERVYN'S                         764                812                799
 DSD                              720                707                663
- --------------------------------------------------------------------------------
 TOTAL AVERAGE
   RECEIVABLES SERVICED       $ 2,287            $ 2,163            $ 1,915
 TOTAL YEAR-END
   RECEIVABLES SERVICED       $ 2,496            $ 2,424            $ 2,184
- --------------------------------------------------------------------------------
</TABLE>

     Merchant fees are the fees charged to our retail operations on a basis
similar to fees charged by third-party credit cards. Merchant fees, including
deferred billing fees charged for carrying non-revenue-earning revolving
balances, are intercompany transfer prices that are eliminated in consolidation.
Operations and marketing expenses are those associated with the acquisition,
retention and servicing of accounts.

                                    [CHART]

                              CREDIT CONTRIBUTION
                                   (millions)

<TABLE>
<CAPTION>
               '94         '95         '96         '97         '98
             --------------------------------------------------------
<S>           <C>         <C>         <C>         <C>         <C>
              $170        $179        $210        $272        $320
</TABLE>

     The year-end allowance for doubtful accounts was $203 million, 8.1 percent
of year-end receivables serviced, an increase of 1.2 percentage points from the
prior year.



FORWARD-LOOKING STATEMENTS

     The preceding Management's Discussion and Analysis contains forward-looking
statements regarding our performance, liquidity and the adequacy of our capital
resources. Those statements are based on our current assumptions and
expectations and are subject to certain risks and uncertainties that could cause
actual results to differ materially from those projected. We caution that the
forward-looking statements are qualified by the risks and challenges posed by
increased competition, shifting consumer demand, changing consumer credit
markets and general economic conditions, hiring and retaining effective team
members, sourcing merchandise from domestic and international vendors, preparing
for the impact of year 2000, and other risks and uncertainties. As a result,
while we believe that there is a reasonable basis for the forward-looking
statements, you should not place undue reliance on those statements. You are
encouraged to review Exhibit (99)c attached to our Form 10-K Report for the year
ended January 30, 1999, which contains additional important factors that may
cause actual results to differ materially from those predicted in the
forward-looking statements.

24
<PAGE>

                                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
<CAPTION>
BUSINESS SEGMENT COMPARISONS

(MILLIONS OF DOLLARS)                              1998       1997        1996        1995*      1994        1993
- -------------------------------------------------------------------------------------------------------------------
<S>                                            <C>        <C>         <C>        <C>        <C>         <C>
 REVENUES
 TARGET                                        $ 23,056   $ 20,368    $ 17,853    $ 15,807   $ 13,600    $ 11,743
 MERVYN'S                                         4,176      4,227       4,369       4,516      4,561       4,436
 DEPARTMENT STORE DIVISION                        3,285      3,162       3,149       3,193      3,150       3,054
 CORPORATE AND OTHER                                434          -           -           -          -           -
- -------------------------------------------------------------------------------------------------------------------
 TOTAL REVENUES                                $ 30,951   $ 27,757    $ 25,371    $ 23,516   $ 21,311    $ 19,233
- -------------------------------------------------------------------------------------------------------------------
 PRE-TAX SEGMENT PROFIT
 TARGET                                        $  1,578   $  1,287    $  1,048    $    721   $    732    $    600
 MERVYN'S                                           240        280         272         117        198         172
 DEPARTMENT STORE DIVISION                          279        240         151         192        259         246
- -------------------------------------------------------------------------------------------------------------------
 TOTAL PRE-TAX SEGMENT PROFIT                  $  2,097   $  1,807    $  1,471    $  1,030   $  1,189    $  1,018
- -------------------------------------------------------------------------------------------------------------------
 LIFO PROVISION CREDIT/(EXPENSE)                     18         (6)         (9)        (17)        19          91
 SECURITIZATION ADJUSTMENTS:
   SFAS 125 GAIN/(LOSS),NET                          (3)        45           -           -          -           -
   INTEREST EQUIVALENT                              (48)       (33)        (25)        (10)         -           -
 INTEREST EXPENSE                                  (398)      (416)       (442)       (442)      (426)       (446)
 MAINFRAME OUTSOURCING                              (42)         -           -           -          -           -
 REAL ESTATE REPOSITIONING                            -          -        (134)          -          -           -
 CORPORATE AND OTHER                                (68)       (71)        (78)        (60)       (68)        (56)
- -------------------------------------------------------------------------------------------------------------------
 EARNINGS BEFORE INCOME TAXES AND
   EXTRAORDINARY CHARGES                       $  1,556   $  1,326    $    783    $    501   $    714    $    607
- -------------------------------------------------------------------------------------------------------------------
 ASSETS
 TARGET                                        $ 10,475   $  9,487    $  8,257    $  7,330   $  6,247    $  5,495
 MERVYN'S                                         2,339      2,281       2,658       2,776      2,917       2,750
 DEPARTMENT STORE DIVISION                        2,123      2,188       2,296       2,309      2,392       2,240
 CORPORATE AND OTHER                                729        235         178         155        141         293
- -------------------------------------------------------------------------------------------------------------------
 TOTAL ASSETS                                  $ 15,666   $ 14,191    $ 13,389    $ 12,570   $ 11,697    $ 10,778
- -------------------------------------------------------------------------------------------------------------------
 DEPRECIATION AND AMORTIZATION
 TARGET                                        $    496   $    437    $    377    $    328   $    294    $    264
 MERVYN'S                                           138        126         151         150        145         146
 DEPARTMENT STORE DIVISION                          135        128         119         113        108         104
 CORPORATE AND OTHER                                 11          2           3           3          1           1
- -------------------------------------------------------------------------------------------------------------------
 TOTAL DEPRECIATION AND AMORTIZATION           $    780   $    693    $    650    $    594   $    548    $    515
- -------------------------------------------------------------------------------------------------------------------
 CAPITAL EXPENDITURES
 TARGET                                        $  1,352   $  1,155    $  1,048    $  1,067   $    842    $    716
 MERVYN'S                                           169         72          79         273        146         180
 DEPARTMENT STORE DIVISION                          127        124         173         161         96          80
 CORPORATE AND OTHER                                  9          3           1          21         11           2
- -------------------------------------------------------------------------------------------------------------------
 TOTAL CAPITAL EXPENDITURES                    $  1,657   $  1,354    $  1,301    $  1,522   $  1,095    $    978
- -------------------------------------------------------------------------------------------------------------------
 SEGMENT EBITDA
 TARGET                                        $  2,074   $  1,724    $  1,425    $  1,049   $  1,026    $    864
 MERVYN'S                                           378        406         423         267        343         318
 DEPARTMENT STORE DIVISION                          414        368         270         305        367         350
- -------------------------------------------------------------------------------------------------------------------
 TOTAL SEGMENT EBITDA                          $  2,866   $  2,498    $  2,118    $  1,621   $  1,736    $  1,532
- -------------------------------------------------------------------------------------------------------------------
</TABLE>

 *Consisted of 53 Weeks

  Each operating division's assets and operating results include the retained
  securitized receivables held by Dayton Hudson Receivables Corporation and
  Retailers National Bank, as well as related income and expenses.

                                                                              25
<PAGE>

<TABLE>
<CAPTION>
CONSOLIDATED RESULTS OF OPERATIONS


(MILLIONS OF DOLLARS, EXCEPT PER SHARE DATA)                                          1998       1997        1996
- -------------------------------------------------------------------------------------------------------------------
<S>                                                                                  <C>        <C>        <C>
 REVENUES                                                                            $30,951    $27,757    $25,371
 COSTS AND EXPENSES
   COST OF RETAIL SALES, BUYING AND OCCUPANCY                                         22,634     20,320     18,628
   SELLING, PUBLICITY AND ADMINISTRATIVE                                               5,077      4,532      4,289
   DEPRECIATION AND AMORTIZATION                                                         780        693        650
   INTEREST EXPENSE                                                                      398        416        442
   TAXES OTHER THAN INCOME TAXES                                                         506        470        445
   REAL ESTATE REPOSITIONING                                                               -          -        134
- -------------------------------------------------------------------------------------------------------------------
   TOTAL COSTS AND EXPENSES                                                           29,395     26,431     24,588
- -------------------------------------------------------------------------------------------------------------------
 EARNINGS BEFORE INCOME TAXES AND EXTRAORDINARY CHARGES                                1,556      1,326        783
 PROVISION FOR INCOME TAXES                                                              594        524        309
- -------------------------------------------------------------------------------------------------------------------
 NET EARNINGS BEFORE EXTRAORDINARY CHARGES                                               962        802        474
 EXTRAORDINARY CHARGES FROM PURCHASE AND REDEMPTION OF DEBT, NET OF TAX                   27         51         11
- -------------------------------------------------------------------------------------------------------------------
 NET EARNINGS                                                                        $   935    $   751    $   463
- -------------------------------------------------------------------------------------------------------------------
 BASIC EARNINGS PER SHARE
   EARNINGS BEFORE EXTRAORDINARY CHARGES                                             $  2.14    $  1.80    $  1.05
   EXTRAORDINARY CHARGES                                                                (.06)      (.12)      (.03)
- -------------------------------------------------------------------------------------------------------------------
 BASIC EARNINGS PER SHARE                                                            $  2.08    $  1.68    $  1.02
- -------------------------------------------------------------------------------------------------------------------
 DILUTED EARNINGS PER SHARE
   EARNINGS BEFORE EXTRAORDINARY CHARGES                                             $  2.04    $  1.70    $  1.00
   EXTRAORDINARY CHARGES                                                                (.06)      (.11)      (.03)
- -------------------------------------------------------------------------------------------------------------------
 DILUTED EARNINGS PER SHARE                                                          $  1.98    $  1.59    $   .97
- -------------------------------------------------------------------------------------------------------------------
 WEIGHTED AVERAGE COMMON SHARES OUTSTANDING (MILLIONS)
   BASIC                                                                               440.0      436.1      433.3
   DILUTED                                                                             467.3      463.7      460.9
- -------------------------------------------------------------------------------------------------------------------
</TABLE>

 See Notes to Consolidated Financial Statements throughout pages 25-36.



SUMMARY OF ACCOUNTING POLICIES

     ORGANIZATION  Dayton Hudson Corporation is a general merchandise retailer.
Our operating divisions consist of Target, Mervyn's and the Department Store
Division (DSD). Target, an upscale discount chain located in 41 states,
contributed 75 percent of our 1998 revenues. Mervyn's, a middle-market
promotional department store located in 14 states in the West, South and
Midwest, contributed 13 percent of revenues. DSD, a traditional department store
located in eight states in the upper Midwest, contributed 11 percent of
revenues. The Associated Merchandising Corporation and Rivertown Trading Company
contributed 1 percent of 1998 revenues.

     CONSOLIDATION  The financial statements include the balances of the
Corporation and its subsidiaries after elimination of material intercompany
balances and transactions. All material subsidiaries are wholly owned.

     USE OF ESTIMATES  The preparation of our financial statements, in
conformity with generally accepted accounting principles, requires management
to make estimates and assumptions that affect the reported amounts in the
financial statements and accompanying notes. Actual results may differ from
those estimates.

     FISCAL YEAR  Our fiscal year ends on the Saturday nearest January 31.
Unless otherwise stated, references to years in this report relate to fiscal
years rather than to calendar years. Fiscal years 1998, 1997 and 1996 consisted
of 52 weeks.


REVENUES

     Finance charge and late fee revenues on internal credit sales, net of the
effect of sold securitized receivables, were $447 million on sales of $4.5
billion in 1998, $459 million on sales of $4.2 billion in 1997 and $346 million
on sales of $3.8 billion in 1996. Leased department sales were $188 million,
$165 million and $162 million in 1998, 1997 and 1996, respectively.


26
<PAGE>

                                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


EARNINGS PER SHARE

     Basic EPS is net earnings, less dividend requirements on the Employee Stock
Ownership Plan (ESOP) preferred shares, divided by the average number of common
shares outstanding during the period.

     Diluted EPS assumes conversion of the ESOP preferred shares into common
shares and replacement of the ESOP preferred dividends with common stock
dividends. Net earnings were also adjusted for expense required to fund the ESOP
debt service, prior to repayment of the loan. References herein to earnings per
share refer to Diluted EPS.

     All earnings per share, dividends per share and common shares outstanding
reflect our 1998 two-for-one share split and our three-for-one share split in
1996.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
                               BASIC EPS                    DILUTED EPS
(MILLIONS, EXCEPT PER SHARE DATA)
                        1998      1997      1996      1998      1997      1996
- --------------------------------------------------------------------------------
<S>                    <C>      <C>       <C>       <C>       <C>       <C>
 NET EARNINGS*         $  962   $   802   $   474   $   962   $   802   $   474
 LESS: ESOP NET
   EARNINGS
   ADJUSTMENT             (20)      (20)      (20)       (8)      (13)      (14)
- --------------------------------------------------------------------------------
 ADJUSTED NET
   EARNINGS*           $  942   $   782   $   454   $   954   $   789   $   460
- --------------------------------------------------------------------------------
 WEIGHTED AVERAGE
   COMMON SHARES
   OUTSTANDING          440.0     436.1     433.3     440.0     436.1     433.3
 PERFORMANCE
   SHARES                   -         -         -        .8       1.3       1.7
 STOCK OPTIONS              -         -         -       5.5       3.9       2.4
 ASSUMED CONVER-
   SION OF ESOP
   PREFERRED SHARES         -         -         -      21.0      22.4      23.5
- --------------------------------------------------------------------------------
 TOTAL COMMON
   EQUIVALENT SHARES
   OUTSTANDING          440.0     436.1     433.3     467.3     463.7     460.9
- --------------------------------------------------------------------------------
 EARNINGS
   PER SHARE*         $  2.14   $  1.80   $  1.05   $  2.04   $  1.70   $  1.00
- --------------------------------------------------------------------------------
</TABLE>

 *Before extraordinary charges


ADVERTISING COSTS

     Advertising costs, included in selling, publicity and administrative
expenses, are expensed as incurred and were $745 million, $679 million and $634
million for 1998, 1997 and 1996, respectively.


IMPACT OF YEAR 2000

     Year 2000 related costs, included in selling, publicity and administrative
expenses, are expensed as incurred. In 1998 we expensed $27 million related to
year 2000 readiness. Prior to 1998, we expensed approximately $5 million. Year
2000 capital expenditures are recorded at cost less accumulated depreciation.


MAINFRAME OUTSOURCING

     In fourth quarter 1998, we obtained Board of Directors approval and
announced our plan to outsource our mainframe computer data center functions.
Subsequently, we finalized a contract with a vendor to provide us with these
functions. As part of the plan, we will sell our mainframe equipment to the
vendor and eliminate approximately 110 employee positions. The fourth quarter
1998 associated expenses were $42 million ($.06 per share) and are included in
selling, publicity and administrative expenses.

     The expenses recognized in the fourth quarter include $36 million for 
the write-down of mainframe equipment, $4 million in one-time, incremental 
fees and $2 million in employee severance. We expect to complete the 
transition by third quarter 1999.

REAL ESTATE REPOSITIONING

     In 1996, we recorded a pre-tax charge of $134 million ($.18 per share) for
real estate repositioning at Mervyn's and DSD to strengthen competitive
positions and achieve improved long-term results. The charge included $114
million for Mervyn's to sell or close its 25 stores in Florida and Georgia, and
approximately ten other under-performing stores throughout the chain. Also
included was a net pre-tax charge of $20 million for DSD's sale of its Texas
stores and the closure of two other stores.

     As of year-end 1998, we have substantially completed our repositioning
activities. Mervyn's has sold 24 stores and closed eight under-performing
stores, while DSD has sold all stores included in the plan. Exit costs incurred
in 1998 and 1997 (approximately $5 million and $17 million, respectively) were
charged against the reserve. The reserve remaining at year-end 1998 was $20
million, representing the estimated costs that will be incurred to sell the
closed stores.


START-UP EXPENSE

     In first quarter 1999, we will adopt SOP 98-5, "Reporting on the Costs of
Start-Up Activities." The adoption will not impact total year start-up expense,
but will shift approximately $15 million of start-up expense out of first
quarter 1999 into the remaining quarters. Substantially all of this effect will
be at Target.


                                                                              27
<PAGE>

CONSOLIDATED STATEMENTS OF FINANCIAL POSITION

<TABLE>
<CAPTION>
                                                                                         JANUARY 30,  JANUARY 31,
(MILLIONS OF DOLLARS)                                                                           1999         1998
- -------------------------------------------------------------------------------------------------------------------
<S>                                                                                      <C>          <C>
 ASSETS
 CURRENT ASSETS
   CASH AND CASH EQUIVALENTS                                                              $       255  $      211
   RETAINED SECURITIZED RECEIVABLES                                                             1,656       1,555
   MERCHANDISE INVENTORIES                                                                      3,475       3,251
   OTHER                                                                                          619         544
- -------------------------------------------------------------------------------------------------------------------
   TOTAL CURRENT ASSETS                                                                         6,005       5,561
 PROPERTY AND EQUIPMENT
   LAND                                                                                         1,868       1,712
   BUILDINGS AND IMPROVEMENTS                                                                   7,217       6,497
   FIXTURES AND EQUIPMENT                                                                       3,274       2,915
   CONSTRUCTION-IN-PROGRESS                                                                       378         389
   ACCUMULATED DEPRECIATION                                                                    (3,768)     (3,388)
- -------------------------------------------------------------------------------------------------------------------
   PROPERTY AND EQUIPMENT, NET                                                                  8,969       8,125
 OTHER                                                                                            692         505
- -------------------------------------------------------------------------------------------------------------------
 TOTAL ASSETS                                                                                 $15,666     $14,191
- -------------------------------------------------------------------------------------------------------------------
 LIABILITIES AND SHAREHOLDERS' INVESTMENT
 CURRENT LIABILITIES
   ACCOUNTS PAYABLE                                                                       $     3,150  $    2,727
   ACCRUED LIABILITIES                                                                          1,444       1,346
   INCOME TAXES PAYABLE                                                                           207         210
   CURRENT PORTION OF LONG-TERM DEBT AND NOTES PAYABLE                                            256         273
- -------------------------------------------------------------------------------------------------------------------
   TOTAL CURRENT LIABILITIES                                                                    5,057       4,556
 LONG-TERM DEBT                                                                                 4,452       4,425
 DEFERRED INCOME TAXES AND OTHER                                                                  822         720
 CONVERTIBLE PREFERRED STOCK, NET                                                                  24          30
 SHAREHOLDERS' INVESTMENT
   CONVERTIBLE PREFERRED STOCK                                                                    268         280
   COMMON STOCK                                                                                    74          73
   ADDITIONAL PAID-IN-CAPITAL                                                                     286         196
   RETAINED EARNINGS                                                                            4,683       3,930
   LOAN TO ESOP                                                                                     -         (19)
- -------------------------------------------------------------------------------------------------------------------
 TOTAL SHAREHOLDERS' INVESTMENT                                                                 5,311       4,460
- -------------------------------------------------------------------------------------------------------------------
 TOTAL LIABILITIES AND SHAREHOLDERS' INVESTMENT                                           $    15,666  $   14,191
- -------------------------------------------------------------------------------------------------------------------
</TABLE>

 See Notes to Consolidated Financial Statements throughout pages 25-36.


CASH EQUIVALENTS

     Cash equivalents represent short-term investments with a maturity of three
months or less from the time of purchase.


RETAINED SECURITIZED RECEIVABLES

     Through our special purpose subsidiary, Dayton Hudson Receivables
Corporation (DHRC), we transfer, on an ongoing basis, substantially all of our
receivables to a trust in return for certificates representing undivided
interests in the trust's assets. DHRC owns the undivided interest in the trust's
assets, other than the sold securitized receivables and the 2 percent of trust
assets held by Retailers National Bank (RNB), a wholly owned subsidiary of the
Corporation that also services the receivables. Prior to June 1998, RNB held 5
percent of trust assets. The undivided interests held by DHRC and RNB, as well
as related income and expenses, are reflected in each operating division's
assets and operating results based on the origin of the credit sale giving rise
to the receivable.

     During third quarter 1998, DHRC sold to the public $400 million of
securitized receivables. This issue of asset-backed securities had an expected
maturity of five years and a stated rate of 5.90 percent. Proceeds from the sale
were used for general corporate purposes, including funding the growth of
receivables. As required by SFAS No. 125, the sale transaction resulted in a $35
million pre-tax gain ($.05 per share). This gain was offset by a $38 million
pre-tax charge ($.05 per share) related to the maturity of our 1995
securitization. The net impact was a $3 million (less than $.01 per share)
reduction of 1998 finance charge revenues and pre-tax earnings.


28
<PAGE>

                                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


     In 1997, DHRC sold to the public $400 million of securitized receivables,
with an expected maturity of five years and a stated rate of 6.25 percent. This
transaction resulted in a $32 million pre-tax gain. Additionally, 1997 results
included a $13 million pre-tax gain attributable to the application of SFAS No.
125 to our 1995 securitization. Combined, these gains resulted in a $45 million
($.06 per share) increase in finance charge revenues and pre-tax earnings.

      As of year-end 1998, $800 million of securitized receivables have been
sold to investors and DHRC has borrowed $100 million of notes payable secured by
receivables.

     The fair value of the retained securitized receivables, classified as
available for sale, was $1,656 million and $1,555 million at year-end 1998 and
1997, respectively. The fair value of the retained securitized receivables was
lower than the aggregate receivables value by $156 million and $126 million at
year-end 1998 and 1997, respectively, due to our estimates of ultimate
collectibility. Write-downs have been included in selling, publicity and
administrative expenses in our Consolidated Results of Operations.


INVENTORIES

     Inventories and the related cost of sales are accounted
for by the retail inventory accounting method using the last-in, first-out
(LIFO) basis and are stated at the lower of LIFO cost or market. The cumulative
LIFO provision was $60 million and $92 million at year-end 1998 and year-end
1997, respectively.


PROPERTY AND EQUIPMENT

     Property and equipment are recorded at cost less accumulated depreciation.
Depreciation is computed using the straight-line method over estimated useful
lives. Buildings and improvements are depreciated over eight to 55 years.
Furniture and fixtures are depreciated over three to eight years. Accelerated
depreciation methods are generally used for income tax purposes.

     On an ongoing basis, as required by SFAS No. 121, we evaluate our
long-lived assets for impairment using undiscounted cash flow analysis.
Impairment losses due to mainframe outsourcing and real estate repositioning are
described on page 27.


INTERNAL USE SOFTWARE

     We adopted SOP 98-1, "Accounting for the Costs of Computer Software
Developed or Obtained for Internal Use," in first quarter 1998. The adoption
resulted in decreased expense, which increased pre-tax earnings by approximately
$68 million, net of depreciation, for 1998 ($.09 per share), partially
offsetting our other systems expenses. The annual impact of software
capitalization will diminish significantly over the next few years.
Software is depreciated over four years.


ACCOUNTS PAYABLE

     Outstanding drafts included in accounts payable were $519 million and $452
million at year-end 1998 and 1997, respectively.


INVENTORY SHORTAGE TAX MATTER

     We have historically deducted for income tax purposes the inventory
shortage expense accrued for book purposes in a manner consistent with industry
practice. With respect to our 1983 Federal income tax return, the Internal
Revenue Service (IRS) challenged the practice of deducting accrued shortage not
verified with a year-end physical inventory. In 1997, the United States Tax
Court (Tax Court) returned a judgment on this issue in favor of the IRS. We
appealed the decision to the United States Court of Appeals for the Eighth
Circuit (Appeals Court) and in August 1998, the Appeals Court reversed the Tax
Court decision. In November 1998, we received notification that the IRS did not
appeal and the 1983 case had been closed. The beneficial effect resulting from
the outcome of the 1983 case is $20 million ($.04 per share) and has been
reflected as a reduction in the 1998 fourth-quarter and full-year effective
income tax rates.


COMMITMENTS AND CONTINGENCIES

     Commitments for the purchase, construction, lease or remodeling of real
estate, facilities and equipment were approximately $412 million at year-end
1998. We are exposed to claims and litigation arising out of the ordinary course
of business. Management, after consulting with legal counsel, believes the
currently identified claims and litigation will not have a material adverse
effect on our results of operations or our financial condition taken as a whole.


                                                                              29
<PAGE>

CONSOLIDATED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
(MILLIONS OF DOLLARS)                                                                 1998       1997        1996
- -------------------------------------------------------------------------------------------------------------------
<S>                                                                              <C>        <C>         <C>
 OPERATING ACTIVITIES
   NET EARNINGS BEFORE EXTRAORDINARY CHARGES                                     $     962  $     802   $     474
   RECONCILIATION TO CASH FLOW:
      DEPRECIATION AND AMORTIZATION                                                    780        693         650
      DEFERRED TAX PROVISION                                                           (11)       (63)       (107)
      OTHER NONCASH ITEMS AFFECTING EARNINGS                                            70         43          11
      CHANGES IN OPERATING ACCOUNTS PROVIDING/(REQUIRING) CASH:
        RETAINED SECURITIZED RECEIVABLES                                               (56)      (235)       (210)
        SOLD SECURITIZED RECEIVABLES                                                   400        400           -
        MATURITY OF SOLD SECURITIZED RECEIVABLES                                      (400)         -           -
        MERCHANDISE INVENTORIES                                                       (198)      (220)        (13)
        ACCOUNTS PAYABLE                                                               336        199         281
        ACCRUED LIABILITIES                                                             75        182         275
        INCOME TAXES PAYABLE                                                            15         62          55
   OTHER                                                                              (111)       (68)         42
- -------------------------------------------------------------------------------------------------------------------
   CASH FLOW PROVIDED BY OPERATIONS                                                  1,862      1,795       1,458
- -------------------------------------------------------------------------------------------------------------------
 INVESTING ACTIVITIES
   EXPENDITURES FOR PROPERTY AND EQUIPMENT                                          (1,657)    (1,354)     (1,301)
   PROCEEDS FROM DISPOSALS OF PROPERTY AND EQUIPMENT                                   107        123         103
   ACQUISITION OF SUBSIDIARIES, NET OF CASH RECEIVED                                  (100)         -           -
   OTHER                                                                                (5)         -           -
- -------------------------------------------------------------------------------------------------------------------
   CASH FLOW REQUIRED FOR INVESTING ACTIVITIES                                      (1,655)    (1,231)     (1,198)
- -------------------------------------------------------------------------------------------------------------------
   NET FINANCING SOURCES                                                               207        564         260
- -------------------------------------------------------------------------------------------------------------------
 FINANCING ACTIVITIES
   DECREASE IN NOTES PAYABLE, NET                                                     (305)      (127)       (416)
   ADDITIONS TO LONG-TERM DEBT                                                         600        375         700
   REDUCTIONS OF LONG-TERM DEBT                                                       (343)      (690)       (414)
   PRINCIPAL PAYMENTS RECEIVED ON LOAN TO ESOP                                           8         22          40
   DIVIDENDS PAID                                                                     (178)      (165)       (155)
   OTHER                                                                                55         31          11
- -------------------------------------------------------------------------------------------------------------------
   CASH FLOW USED FOR FINANCING ACTIVITIES                                            (163)      (554)       (234)
- -------------------------------------------------------------------------------------------------------------------
 NET INCREASE IN CASH AND CASH EQUIVALENTS                                              44         10          26
 CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR                                        211        201         175
- -------------------------------------------------------------------------------------------------------------------
 CASH AND CASH EQUIVALENTS AT END OF YEAR                                       $      255  $     211   $     201
- -------------------------------------------------------------------------------------------------------------------
</TABLE>

   Amounts presented herein are on a cash basis and therefore may differ from
   those shown in other sections of this Annual Report. Cash paid for income
   taxes was $564 million, $454 million and $352 million during 1998, 1997 and
   1996, respectively. Cash paid for interest (including interest capitalized)
   was $393 million, $485 million and $434 million during 1998, 1997 and 1996,
   respectively. 

   See Notes to Consolidated Financial Statements throughout pages 25-36.


ACQUISITIONS

     In first quarter 1998, we acquired The Associated Merchandising
Corporation, an international sourcing company that provides services to our
three operating divisions and other retailers, and we also acquired Rivertown
Trading Company, a direct marketing firm. Both subsidiaries are included in the
consolidated financial statements. Their revenues and operating results are
included in corporate and other in our pre-tax earnings reconciliation on page
25 and were immaterial in 1998.


LEASES

     Assets held under capital leases are included in property and equipment and
are charged to depreciation and interest over the life of the lease. Operating
leases are not capitalized and lease rentals are expensed. Rent expense on
buildings, classified in buying and occupancy, includes percentage rents that
are based on a percentage of retail sales over stated levels. Total rent expense
was $150 million, $143 million and $146 million in 1998, 1997 and 1996,
respectively. Most of the long-term leases include options to renew, with terms
varying from five to 30 years. Certain leases also include options to purchase
the property.


30
<PAGE>

                                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


     Future minimum lease payments required under noncancelable lease agreements
existing at January 30, 1999 were:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
FUTURE MINIMUM LEASE PAYMENTS
                                                   OPERATING  CAPITAL
(MILLIONS OF DOLLARS)                                 LEASES   LEASES
- --------------------------------------------------------------------------------
<S>                                                <C>        <C>
 1999                                                 $  115   $   23
 2000                                                     94       22
 2001                                                     86       21
 2002                                                     78       21
 2003                                                     63       19
 AFTER 2003                                              564      142
- --------------------------------------------------------------------------------
 TOTAL FUTURE MINIMUM LEASE PAYMENTS                  $1,000   $  248
 LESS: INTEREST*                                        (281)    (103)
- --------------------------------------------------------------------------------
 PRESENT VALUE OF MINIMUM LEASE PAYMENTS              $  719   $  145**
- --------------------------------------------------------------------------------
</TABLE>

  *Calculated using the interest rate at inception for each lease (the weighted
  average interest rate was 9.0 percent).

 **Includes current portion of $9 million.


LINES OF CREDIT

     At January 30, 1999, two committed credit agreements totaling $1.6 billion
were in place through a group of 31 banks at specified rates. There were no
balances outstanding at any time during 1998 or 1997 under these agreements.


LONG-TERM DEBT AND NOTES PAYABLE

     At January 30, 1999, $100 million of notes payable were outstanding
representing financing secured by the Dayton Hudson Credit Card Master Trust
Series 1996-1 Class A variable funding certificate. This certificate is debt of
DHRC and is classified in the current portion of long-term debt and notes
payable in our Consolidated Statements of Financial Position. The average amount
of secured and unsecured notes payable outstanding during 1998 was $715 million
at a weighted-average interest rate of 5.7 percent.

     In 1998, we issued $200 million of long-term debt at 6.65 percent, maturing
in 2028 and $200 million at 5.88 percent, maturing in 2008. We also issued $200
million of long-term debt maturing in 2010, which is puttable in 2000, and we
sold to a third party the right to call and remarket these securities in 2000 to
their final maturity. The proceeds from all issuances were used for general
corporate purposes.

     Also during 1998, we repurchased $127 million of long-term debt with an
average remaining life of 21 years and a weighted-average interest rate of 9.2
percent, resulting in an after-tax extraordinary charge of $27 million ($.06 per
share).

     At year end the debt portfolio was as follows:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
LONG-TERM DEBT AND NOTES PAYABLE
                                 JANUARY 30, 1999      JANUARY 31, 1998
(MILLIONS OF DOLLARS)            RATE*    BALANCE      RATE*    BALANCE
- --------------------------------------------------------------------------------
<S>                               <C>     <C>           <C>     <C>
 NOTES PAYABLE                    5.2%    $  100        5.7%    $  405
 NOTES AND DEBENTURES:
   DUE 1998-2002                  8.8      1,080        8.9      1,245
   DUE 2003-2007                  7.4        965        7.4        966
   DUE 2008-2012                  7.5        764        9.3        383
   DUE 2013-2017                  9.6         70        9.6         70
   DUE 2018-2022                  9.1        709        9.1        816
   DUE 2023-2027                  7.2        575        7.2        575
   DUE 2028-2037                  6.4        300        5.9        100
- --------------------------------------------------------------------------------
 TOTAL NOTES PAYABLE, NOTES
   AND DEBENTURES**               7.9%    $4,563        8.1%    $4,560
 CAPITAL LEASE OBLIGATIONS                   145                   138
 LESS: CURRENT PORTION                      (256)                 (273)
- --------------------------------------------------------------------------------
 LONG-TERM DEBT AND
   NOTES PAYABLE                          $4,452                $4,425
- --------------------------------------------------------------------------------
</TABLE>

    *Reflects the weighted-average stated interest rate as of year end.

   **The estimated fair value of total notes payable and notes and debentures,
     using a discounted cash flow analysis based on our incremental interest
     rates for similar types of financial instruments, was $5,123 million at
     January 30, 1999 and $5,025 at January 31, 1998.

     Required principal payments on long-term debt and notes payable over the
next five years, excluding capital lease obligations, are $247 million in 1999,
$389 million in 2000, $352 million in 2001, $192 million in 2002 and $464
million in 2003.


DERIVATIVES

     From time to time we use interest rate swaps to hedge our exposure to
interest rate risk. The fair value of the swaps is not reflected in the
financial statements and any gain or loss recognized upon early termination is
amortized over the life of the related debt obligation. The fair value of
existing swaps is immaterial.

     In June 1998, the Financial Accounting Standards Board issued SFAS No. 133,
"Accounting for Derivative Instruments and Hedging Activities," which is
required to be adopted for fiscal years beginning after June 15, 1999. The
adoption of this new statement is not expected to have a material effect on our
earnings or financial position.


                                                                              31
<PAGE>

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' INVESTMENT

<TABLE>
<CAPTION>
                                            CONVERTIBLE             ADDITIONAL
                                              PREFERRED     COMMON     PAID-IN    RETAINED    LOAN TO
(MILLIONS OF DOLLARS, EXCEPT SHARE DATA)          STOCK      STOCK     CAPITAL    EARNINGS       ESOP       TOTAL
- -------------------------------------------------------------------------------------------------------------------
<S>                                         <C>             <C>     <C>           <C>         <C>          <C>
 FEBRUARY 3, 1996                                  $257        $72        $110      $3,044       $(80)     $3,403
 CONSOLIDATED NET EARNINGS                            -          -           -         463          -         463
 DIVIDENDS DECLARED                                   -          -           -        (159)         -        (159)
 TAX BENEFIT ON UNALLOCATED PREFERRED
   STOCK DIVIDENDS AND OPTIONS                        -          -           7           -          -           7
 CONVERSION OF PREFERRED STOCK AND OTHER             14          -          16           -          -          30
 NET REDUCTION IN LOAN TO ESOP                        -          -           -           -         33          33
 STOCK OPTION ACTIVITY                                -          -          13           -          -          13
- -------------------------------------------------------------------------------------------------------------------
 FEBRUARY 1, 1997                                   271         72         146       3,348        (47)      3,790
 CONSOLIDATED NET EARNINGS                            -          -           -         751          -         751
 DIVIDENDS DECLARED                                   -          -           -        (169)         -        (169)
 TAX BENEFIT ON UNALLOCATED PREFERRED
   STOCK DIVIDENDS AND OPTIONS                        -          -          17           -          -          17
 CONVERSION OF PREFERRED STOCK AND OTHER              9          -          18           -          -          27
 NET REDUCTION IN LOAN TO ESOP                        -          -           -           -         28          28
 STOCK OPTION ACTIVITY                                -          1          15           -          -          16
- -------------------------------------------------------------------------------------------------------------------
 JANUARY 31, 1998                                   280         73         196       3,930        (19)      4,460
 CONSOLIDATED NET EARNINGS                            -          -           -         935          -         935
 DIVIDENDS DECLARED                                   -          -           -        (182)         -        (182)
 TAX BENEFIT ON UNALLOCATED PREFERRED
   STOCK DIVIDENDS AND OPTIONS                        -          -          25           -          -          25
 CONVERSION OF PREFERRED STOCK AND OTHER            (12)         -          37           -          -          25
 NET REDUCTION IN LOAN TO ESOP                        -          -           -           -         19          19
 STOCK OPTION ACTIVITY                                -          1          28           -          -          29
- -------------------------------------------------------------------------------------------------------------------
 JANUARY 30, 1999                                  $268        $74        $286      $4,683         $-      $5,311
- -------------------------------------------------------------------------------------------------------------------
</TABLE>

    COMMON STOCK  Authorized 3,000,000,000 shares, $.1667 par value; 441,809,806
    shares issued and outstanding at January 30, 1999; 437,833,456 shares issued
    and outstanding at January 31, 1998.

    In January 1999, our Board of Directors authorized the repurchase of $1
    billion of our common stock. We expect to complete our repurchase program
    over the next two years. Repurchases will be made primarily in open market
    transactions, subject to market conditions. There was no repurchase activity
    in 1998.

    PREFERRED STOCK  Authorized 5,000,000 shares; Series B ESOP Convertible
    Preferred Stock $.01 par value, 338,492 shares issued and outstanding at
    January 30, 1999; 362,004 shares issued and outstanding at January 31, 1998.
    Each share converts into 60 shares of our common stock, has voting rights
    equal to the equivalent number of common shares and is entitled to
    cumulative annual dividends of $56.20. Beginning in January 2000, under
    certain circumstances, the shares may be converted to common stock at our
    election, or the election of the ESOP.

    JUNIOR PREFERRED STOCK RIGHTS  In September 1996, we declared a distribution
    of shares of preferred share purchase rights. Terms of the plan provide for
    a distribution of one preferred share purchase right for each outstanding
    share of our common stock. Each right will entitle shareholders to buy one
    six-hundredth of a share of a new series of junior participating preferred
    stock at an exercise price of $50.00, subject to adjustment. The rights will
    be exercisable only if a person or group acquires ownership of 20 percent or
    more of our common stock or announces a tender offer to acquire 30 percent
    or more of our common stock.

    See Notes to Consolidated Financial Statements throughout pages 25-36.


32
<PAGE>

                                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


STOCK OPTION PLAN

     We have a stock option plan for key employees. Options include Incentive
Stock Options, Non-Qualified Stock Options or a combination of the two. A
majority of the options vest annually in equal amounts over a four-year period.
These options are cumulatively exercisable and expire no later than ten years
after the date of the grant. We also have a non-qualified stock option plan for
non-employee members of our Board of Directors. Such options become exercisable
after one year and have a ten-year term. The typical frequency of stock option
grants is once each fiscal year; due to a change in timing, two annual grant
cycles fell into 1996.

     A performance share and restricted share plan exists for key employees
although no grants have been made since 1995. Performance shares are issued to
the extent certain financial goals are met over the four-year period from the
date of grant. Restricted shares are issued four years from the date of grant.
Once issued, performance shares and restricted shares generally vest only upon
retirement.

<TABLE>
<CAPTION>
- ---------------------------------------------------------------------------------------
OPTIONS, PERFORMANCE SHARES AND
RESTRICTED SHARES OUTSTANDING
(SHARES IN THOUSANDS)                 OPTIONS
                      -------------------------------------------
                       TOTAL OUTSTANDING   CURRENTLY EXERCISABLE
                      -------------------  ----------------------
                                 WEIGHTED               WEIGHTED
                         NUMBER   AVERAGE    NUMBER      AVERAGE  PERFORM-
                             OF  EXERCISE        OF     EXERCISE     ANCE   RESTRICTED
                         SHARES     PRICE    SHARES        PRICE   SHARES       SHARES
- ---------------------------------------------------------------------------------------
<S>                    <C>       <C>        <C>        <C>       <C>       <C>
 FEBRUARY 3, 1996         9,967    $11.09    5,372       $10.30    1,607          359
 GRANTED                  6,539     16.09
 CANCELED                  (145)    12.19
 EXERCISED               (1,751)     9.67
- ---------------------------------------------------------------------------------------
 FEBRUARY 1, 1997        14,610    $13.48    4,782       $10.88    1,264          311
 GRANTED                  2,653     33.63
 CANCELED                  (346)    15.02
 EXERCISED               (2,450)    10.27
- ---------------------------------------------------------------------------------------
 JANUARY 31, 1998        14,467    $17.69    4,860       $13.15      794          212
 GRANTED                  3,309     48.16
 CANCELED                  (173)    23.77
 EXERCISED               (2,023)    12.27
- ---------------------------------------------------------------------------------------
 JANUARY 30, 1999        15,580    $24.79    5,685       $16.49      519*         123*
- ---------------------------------------------------------------------------------------
</TABLE>

 *Represents shares issued subsequent to year end pursuant to the plan.

<TABLE>
<CAPTION>
- ----------------------------------------------------------------------------------
OPTIONS OUTSTANDING
                                    SHARES OUTSTANDING                  RANGE OF
(SHARES IN THOUSANDS)              AT JANUARY 30, 1999            EXERCISE PRICE
- ----------------------------------------------------------------------------------
<S>                                <C>                           <C>
                                                 6,274           $ 8.83 - $15.00
                                                 3,626           $15.00 - $25.00
                                                 2,371           $25.00 - $35.00
                                                 1,221           $35.00 - $45.00
                                                 2,088           $45.00 - $60.22
- ----------------------------------------------------------------------------------
 TOTAL                                          15,580           $ 8.83 - $60.22
- ----------------------------------------------------------------------------------
</TABLE>

     As of January 30, 1999, outstanding options had a weighted-average
remaining contractual life of 7.7 years. The number of unissued common shares
reserved for future grants under the stock option plans were 4,136,969 at
January 30, 1999, and 7,143,228 at January 31, 1998.

     We apply Accounting Principles Board (APB) Opinion No. 25, "Accounting for
Stock Issued to Employees," to account for our stock option and performance
share plans. Because the exercise price of our employee stock options equals the
market price of the underlying stock on the grant date, no compensation expense
related to options is recognized. Performance share compensation expense is
recognized based on the fair value of the shares at the end of each reporting
period. If we had elected to recognize compensation cost based on the fair value
of the options and performance shares at grant date as prescribed by SFAS No.
123, "Accounting for Stock-Based Compensation," net earnings would have been the
pro forma amounts shown below. EPS calculated under SFAS No. 123 was unchanged
from reported EPS.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
PRO FORMA EARNINGS
                                       1998           1997           1996
- --------------------------------------------------------------------------------
<S>                                   <C>            <C>            <C>
 NET EARNINGS-- AS REPORTED            $935           $751           $463
 NET EARNINGS-- PRO FORMA              $934           $751           $462
- --------------------------------------------------------------------------------
</TABLE>

     The Black-Scholes method was used to estimate the fair value of the options
at grant date based on the following factors:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
                                       1998           1997          1996
- --------------------------------------------------------------------------------
<S>                                  <C>            <C>             <C>
 DIVIDEND YIELD                          .7%           1.0%           1.7%
 VOLATILITY                              30%            25%            25%
 RISK FREE INTEREST RATE                4.6%           5.4%           6.3%
 EXPECTED LIFE IN YEARS                 5.6            5.6            5.6
- --------------------------------------------------------------------------------
 WEIGHTED AVERAGE FAIR VALUE
   AT GRANT DATE                     $16.24         $10.52          $5.65
- --------------------------------------------------------------------------------
</TABLE>

                                                                              33
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


INCOME TAXES

     Reconciliation of tax rates is as follows:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
PERCENT OF EARNINGS BEFORE INCOME TAXES
                                         1998          1997          1996
- --------------------------------------------------------------------------------
<S>                                      <C>           <C>           <C>
 FEDERAL STATUTORY RATE                  35.0%         35.0%         35.0%
 STATE INCOME TAXES,
   NET OF FEDERAL TAX BENEFIT             4.5           4.5           4.6
 DIVIDENDS ON PREFERRED STOCK             (.5)          (.5)          (.8)
 WORK OPPORTUNITY TAX CREDITS             (.2)          (.1)            -
 INVENTORY SHORTAGE TAX MATTER           (1.3)            -             -
 OTHER                                     .7            .6            .7
- --------------------------------------------------------------------------------
 EFFECTIVE TAX RATE                      38.2%         39.5%         39.5%
- --------------------------------------------------------------------------------
</TABLE>

     The components of the provision for income taxes were:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
INCOME TAX PROVISION: EXPENSE/(BENEFIT)
(MILLIONS OF DOLLARS)                    1998          1997          1996
- --------------------------------------------------------------------------------
<S>                                      <C>           <C>           <C>
 CURRENT:
   FEDERAL                               $497          $488          $344
   STATE                                  110            99            72
- --------------------------------------------------------------------------------
                                          607           587           416
- --------------------------------------------------------------------------------
 DEFERRED:
   FEDERAL                                (10)          (55)          (89)
   STATE                                   (3)           (8)          (18)
- --------------------------------------------------------------------------------
                                          (13)          (63)         (107)
- --------------------------------------------------------------------------------
 TOTAL                                   $594          $524          $309
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
</TABLE>

     The components of the net deferred tax asset/(liability) were:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
NET DEFERRED TAX ASSET/(LIABILITY)           JANUARY 30,       JANUARY 31,
(MILLIONS OF DOLLARS)                           1999              1998
- --------------------------------------------------------------------------------
<S>                                          <C>               <C>
 GROSS DEFERRED TAX ASSETS:
 SELF-INSURED BENEFITS                          $132              $117
 DEFERRED COMPENSATION                           128               103
 INVENTORY                                        72                46
 VALUATION ALLOWANCE                              64                52
 POSTRETIREMENT HEALTH CARE OBLIGATION            42                42
 OTHER                                           132               115
- --------------------------------------------------------------------------------
                                                 570               475
- --------------------------------------------------------------------------------
 GROSS DEFERRED TAX LIABILITIES:
 PROPERTY AND EQUIPMENT                         (374)             (306)
 OTHER                                           (63)              (49)
- --------------------------------------------------------------------------------
                                                (437)             (355)
- --------------------------------------------------------------------------------
 TOTAL                                          $133              $120
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
</TABLE>


EMPLOYEE STOCK OWNERSHIP PLAN

     We sponsor a defined contribution employee benefit plan. Employees who meet
certain eligibility requirements can participate by investing up to 20 percent
of their compensation. We match 100 percent of each employee's contribution up
to 5 percent of respective total compensation. Our contribution to the plan is
invested in the ESOP. Through December 1998, ESOP preferred shares (401(k)
preferred shares) were allocated to participants. In January 1999, we began
providing new common shares to the ESOP to fund the employer match.

     In 1989, we loaned $379 million to the ESOP at a 9 percent interest rate.
The loan was paid off during 1998. Proceeds from the loan were used by the ESOP
to purchase 438,353 shares of 401(k) preferred shares. The original issue value
of the 401(k) preferred shares of $864.60 per share is guaranteed by the
Corporation. Each 401(k) preferred share is convertible into 60 shares of our
common stock after giving effect to the 1998 and 1996 common share splits.

     Our contributions to the ESOP, plus dividends paid on all 401(k) preferred
shares held by the ESOP, were used to repay the loan principal and interest. Our
cash contributions to the ESOP were $17 million in 1998, $3 million in 1997 and
$23 million in 1996. Dividends earned on 401(k) preferred shares held by the
ESOP were $19 million in 1998, $21 million in 1997 and $22 million in 1996. The
dividends on allocated 401(k) preferred shares were paid to participants'
accounts in additional 401(k) preferred shares until June 1998. Dividends are
now paid to participants in cash. Benefits expense, calculated based on the
shares allocated method, was $29 million in 1998, $17 million in 1997 and $31
million in 1996.

     Upon a participant's termination, we are required to exchange at fair 
value each 401(k) preferred share for 60 shares of common stock and cash, if 
any. At January 30, 1999, 338,492 shares of 401(k) preferred shares were 
allocated to participants with a fair market value of $1,319 million. The 
401(k) preferred shares are classified as shareholders' investment to the 
extent the preferred shares are permanent equity. The remaining 401(k) 
preferred shares of $24 million represent our maximum cash obligation at 
year-end, measured by the market value difference between the preferred 
shares and common shares, and is excluded from shareholders' investment.

34
<PAGE>

                                      NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

PENSION AND POSTRETIREMENT
HEALTH CARE BENEFITS

     We adopted SFAS No. 132, "Employers' Disclosures about Pensions and Other
Postretirement Benefits" in 1998. The Statement only impacts disclosures of
pensions and other postretirement benefits and does not change the measurement
of expenses or recognition of the assets and liabilities associated with the
plans.

     We have defined benefit pension plans that cover all employees who meet
certain age, length of service and hours worked per year requirements. Benefits
are provided based upon years of service and the employee's compensation.
Retired employees also become eligible for certain health care benefits if they
meet minimum age and service requirements and agree to contribute a portion of
the cost.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
CHANGE IN BENEFIT OBLIGATION
                                                             POSTRETIREMENT
                                                                HEALTH CARE
                                  PENSION BENEFITS                 BENEFITS
                                  ----------------       -----------------------
(MILLIONS OF DOLLARS)             1998        1997        1998         1997
- --------------------------------------------------------------------------------
<S>                               <C>         <C>        <C>          <C>
 BENEFIT OBLIGATION AT
   BEGINNING OF YEAR              $610        $523       $  81        $  77
 SERVICE COST                       35          27           1            1
 INTEREST COST                      45          39           6            5
 PLAN AMENDMENTS                     -           2           -            -
 ACTUARIAL LOSS                     65          59           5            5
 ACQUISITIONS                       26           -           -            -
 BENEFITS PAID                     (52)        (40)         (8)          (7)
- --------------------------------------------------------------------------------
 BENEFIT OBLIGATION AT
   DECEMBER 31                    $729        $610       $  85        $  81
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
CHANGE IN PLAN ASSETS
- --------------------------------------------------------------------------------
 FAIR VALUE OF PLAN ASSETS
   AT BEGINNING OF YEAR           $718        $587       $   -        $   -
 ACTUAL RETURN ON PLAN ASSETS      106         118           -            -
 EMPLOYER CONTRIBUTION              59          50           8            7
 ACQUISITIONS                       25           -           -            -
 BENEFITS PAID                     (49)        (37)         (8)          (7)
- --------------------------------------------------------------------------------
 FAIR VALUE OF PLAN ASSETS
   AT DECEMBER 31                 $859        $718       $    -       $    -
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
RECONCILIATION OF PREPAID/(ACCRUED) COST
- --------------------------------------------------------------------------------
 FUNDED STATUS                    $130        $108       $ (85)       $ (81)
 UNRECOGNIZED ACTUARIAL GAIN       (16)        (32)        (18)         (23)
 UNRECOGNIZED PRIOR
   SERVICE COST                      2           2           3            3
- --------------------------------------------------------------------------------
 NET PREPAID/(ACCRUED) COST       $116       $  78       $(100)       $(101)
- --------------------------------------------------------------------------------
</TABLE>

  The benefit obligation and fair value of plan assets, for the pension plans
  with benefit obligations in excess of plan assets, were $34 and $0 as of
  December 31, 1998 and $26 and $0 as of December 31, 1997.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
NET PENSION AND POSTRETIREMENT HEALTH CARE
BENEFITS EXPENSE
                                                              POSTRETIREMENT
                               PENSION BENEFITS         HEALTH CARE BENEFITS
                         ----------------------     ----------------------------
(MILLIONS OF DOLLARS)    1998     1997     1996     1998      1997      1996
- --------------------------------------------------------------------------------
<S>                      <C>      <C>      <C>      <C>       <C>       <C>
 SERVICE COST BENEFITS
   EARNED DURING THE
   PERIOD                 $35      $27      $26       $1        $1        $1
 INTEREST COST ON
   PROJECTED BENEFIT
   OBLIGATION              45       39       37        6         6         6
 EXPECTED RETURN
   ON ASSETS              (58)     (48)     (44)       -         -         -
 RECOGNIZED GAINS
   AND LOSSES               3        -        1       (1)       (2)       (1)
 RECOGNIZED PRIOR
   SERVICE COST             -        1        1        -         1         -
- --------------------------------------------------------------------------------
 TOTAL                    $25      $19      $21       $6        $6        $6
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
</TABLE>

     The amortization of any prior service cost is determined using a
straight-line amortization of the cost over the average remaining service period
of employees expected to receive benefits under the plan.

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
ACTUARIAL ASSUMPTIONS
                                                                 POSTRETIREMENT
                                   PENSION BENEFITS        HEALTH CARE BENEFITS
                           -------------------------    ------------------------
(AS OF DECEMBER 31)         1998     1997      1996      1998     1997     1996
- --------------------------------------------------------------------------------
<S>                         <C>     <C>       <C>        <C>     <C>      <C>
 DISCOUNT RATE               7%     7 1/4%    7 3/4%       7%    7 1/4%   7 3/4%
 EXPECTED LONG-TERM
   RATE OF RETURN ON
   PLANS' ASSETS             9          9         9      N/A       N/A      N/A
 AVERAGE ASSUMED
   RATE OF COMPENSA-
   TION INCREASE             4      4 1/4     4 3/4      N/A       N/A      N/A
- --------------------------------------------------------------------------------
</TABLE>

     An increase in the cost of covered health care benefits of 7 percent is
assumed for 1999. The rate is assumed to decrease to 6 percent in the year 2000
and remain at that level thereafter. The health care cost trend rate assumption
has a significant effect on the amounts reported. A 1 percent change in assumed
health care cost trend rates would have the following effects:

<TABLE>
<CAPTION>
- --------------------------------------------------------------------------------
(MILLIONS OF DOLLARS)              1% INCREASE         1% DECREASE
- --------------------------------------------------------------------------------
<S>                                <C>                 <C>
 EFFECT ON TOTAL OF SERVICE
   AND INTEREST COST
   COMPONENTS OF NET
   PERIODIC POSTRETIREMENT
   HEALTH CARE BENEFIT COST                 $-                 $ -
 EFFECT ON THE HEALTH CARE
   COMPONENT OF THE
   POSTRETIREMENT BENEFIT
   OBLIGATION                               $5                 $(4)
- --------------------------------------------------------------------------------
</TABLE>


                                                                              35
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


QUARTERLY RESULTS (UNAUDITED)

     The same accounting policies are followed in preparing quarterly financial
data as are followed in preparing annual data. Costs directly associated with
revenues, such as cost of goods sold and percentage rent on leased stores, are
allocated based on revenues. Certain other costs not directly associated with
revenues, such as benefit plan expenses and real estate taxes, are allocated
evenly throughout the year.

     The table below summarizes results by quarter for 1998 and 1997:

<TABLE>
<CAPTION>
(MILLIONS OF DOLLARS, EXCEPT PER SHARE DATA)
                                 FIRST QUARTER      SECOND QUARTER       THIRD QUARTER       FOURTH QUARTER         TOTAL YEAR
- ---------------------------------------------------------------------------------------------------------------------------------
                                 1998     1997       1998     1997       1998      1997       1998     1997       1998     1997
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                            <C>       <C>       <C>       <C>       <C>        <C>      <C>        <C>      <C>       <C>
 REVENUES                      $6,468    5,889     $7,056    6,293     $7,288     6,622    $10,139    8,953    $30,951   27,757
 GROSS PROFIT (a)              $1,741    1,636     $1,913    1,707     $1,955     1,807    $ 2,708    2,287    $ 8,317    7,437
 NET EARNINGS BEFORE
   EXTRAORDINARY
   CHARGES (b) (d)             $  160      126     $  172      141     $  183       179    $   447      356    $   962      802
 NET EARNINGS (b) (c) (d)      $  158      105     $  172      130     $  182       160    $   423      356    $   935      751
 BASIC EARNINGS
   PER SHARE (b) (c) (d) (e)   $  .35      .23     $  .38      .29     $  .40       .36    $   .95      .80    $  2.08     1.68
 DILUTED EARNINGS
   PER SHARE (b) (c) (d) (e)   $  .33      .22     $  .36      .27     $  .39       .34    $   .90      .76    $  1.98     1.59
- ---------------------------------------------------------------------------------------------------------------------------------
 DIVIDENDS DECLARED
   PER SHARE (e)               $  .09      .08     $  .09      .08     $  .09       .08    $   .09      .09    $   .36      .33
 COMMON STOCK PRICE (f)
   HIGH                        $44.81    23.00     $52.63    32.31     $48.25     32.75    $ 63.75    36.84    $ 63.75    36.84
   LOW                         $36.25    18.94     $42.50    23.19     $33.75     26.19    $ 42.69    30.78    $ 33.75    18.94
- ---------------------------------------------------------------------------------------------------------------------------------
</TABLE>

    (a)Gross profit is revenues less cost of retail sales, buying and
       occupancy. The LIFO provision, included in gross profit, is analyzed each
       quarter for estimated changes in year-end inventory levels, markup rates
       and internally generated retail price indices. A final adjustment is
       recorded in the fourth quarter for the difference between the prior
       quarters' estimates and the actual total year LIFO provision.

    (b)Third quarter 1998 net earnings include a $35 million pre-tax gain ($.05
       per basic and diluted share) related to the 1998 securitization and a $38
       million pre-tax loss ($.05 per basic and diluted share) related to the
       maturity of the 1995 securitization. Third quarter 1997 net earnings
       include a $32 million pre-tax gain ($.04 per basic and diluted share)
       related to the 1997 securitization transaction. Total year 1997 net
       earnings include a $45 million pre-tax gain ($.06 per basic and diluted
       share) related to the 1997 and 1995 securitization transactions.

    (c)In 1998, first, third and fourth quarter net earnings include
       extraordinary charges, net of tax, related to the purchase and redemption
       of debt of $2 million, $ 1 million and $24 million ($.01, $.00 and $.05
       per basic and diluted share), respectively. In 1997, first, second and
       third quarter net earnings include extraordinary charges, net of tax,
       related to the purchase and redemption of debt of $21 million, $11
       million and $19 million ($.05, $.03 and $.04 per basic share and $.05,
       $.02 and $.04 per diluted share), respectively.

    (d)Fourth quarter and total year 1998 net earnings before extraordinary
       charges, net earnings and earnings per share include a mainframe
       outsourcing pre-tax charge of $42 million ($.06 per basic and diluted
       share) and the beneficial effect of $20 million ($.04 per basic and
       diluted share) of the favorable outcome of our inventory shortage tax
       matter.

    (e)Per share amounts are computed independently for each of the quarters
       presented. The sum of the quarters may not equal the total year amount
       due to the impact of changes in average quarterly shares outstanding
       and/or rounding caused by the 1998 two-for-one common share split.

    (f)Our common stock is listed on the New York Stock Exchange and Pacific
       Exchange. At March 19, 1999 there were 13,019 shareholders of record and
       the common stock price was $67.75 per share.


36
<PAGE>

REPORT OF INDEPENDENT AUDITORS
Board of Directors and Shareholders
Dayton Hudson Corporation

     We have audited the accompanying consolidated statements of financial
position of Dayton Hudson Corporation and subsidiaries as of January 30, 1999
and January 31, 1998 and the related consolidated results of operations, cash
flows and shareholders' investment for each of the three years in the period
ended January 30, 1999. These financial statements are the responsibility of the
Corporation's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the financial statements referred to above present fairly,
in all material respects, the consolidated financial position of Dayton Hudson
Corporation and subsidiaries at January 30, 1999 and January 31, 1998 and the
consolidated results of their operations and their cash flows for each of the
three years in the period ended January 30, 1999 in conformity with generally
accepted accounting principles.


                                                          /s/ Ernst & Young LLP

Minneapolis, Minnesota
March 1, 1999

- --------------------------------------------------------------------------------
REPORT OF MANAGEMENT

     Management is responsible for the consistency, integrity and presentation
of the information in the Annual Report. The consolidated financial statements
and other information presented in this Annual Report have been prepared in
accordance with generally accepted accounting principles and include necessary
judgments and estimates by management.

     To fulfill our responsibility, we maintain comprehensive systems of
internal control designed to provide reasonable assurance that assets are
safeguarded and transactions are executed in accordance with established
procedures. The concept of reasonable assurance is based upon a recognition that
the cost of the controls should not exceed the benefit derived. We believe our
systems of internal control provide this reasonable assurance.

     The Board of Directors exercises its oversight role with respect to the
Corporation's systems of internal control primarily through its Audit Committee,
which is comprised of five independent directors. The Committee oversees the
Corporation's systems of internal control, accounting practices, financial
reporting and audits to ensure their quality, integrity and objectivity are
sufficient to protect shareholders' investments. The Committee's report appears
on this page.

     In addition, our consolidated financial statements have been audited by
Ernst & Young LLP, independent auditors, whose report also appears on this page.
As a part of its audit, Ernst & Young LLP develops and maintains an
understanding of the Corporation's internal accounting controls and conducts
such tests and employs such procedures as it considers necessary to render its
opinion on the consolidated financial statements. Their report expresses an
opinion as to the fair presentation, in all material respects, of the
consolidated financial statements and is based on independent audits made in
accordance with generally accepted auditing standards.


/s/ Robert J. Ulrich              /s/ Douglas A. Scovanner

Robert J. Ulrich                  Douglas A. Scovanner
Chairman of the Board and         Senior Vice President and
Chief Executive Officer           Chief Financial Officer


/s/ JoAnn Bogdan

JoAnn Bogdan
Controller and Chief Accounting Officer
March 1, 1999

- --------------------------------------------------------------------------------
REPORT OF AUDIT COMMITTEE

     The Audit Committee met two times during fiscal 1998 to review the overall
audit scope, plans for internal and independent audits, the Corporation's
systems of internal control, emerging accounting issues, officer and director
expenses, audit fees and retirement plans. The Committee also met individually
with the internal auditors and independent auditors, without management present,
to discuss the results of their audits. The Committee encourages the internal
and independent auditors to communicate closely with the Committee.

     Audit Committee results were reported to the full Board of Directors and
the Corporation's annual financial statements were reviewed and approved by the
Board of Directors before issuance. The Audit Committee also recommended to the
Board of Directors that the independent auditors be reappointed for fiscal 1999,
subject to the approval of the shareholders at the annual meeting.

March 1, 1999


                                                                              37
<PAGE>

<TABLE>
<CAPTION>
SUMMARY FINANCIAL AND OPERATING DATA


(MILLIONS OF DOLLARS, EXCEPT PER SHARE DATA)       1998       1997        1996        1995(a)    1994        1993
- -------------------------------------------------------------------------------------------------------------------
 RESULTS OF OPERATIONS
- -------------------------------------------------------------------------------------------------------------------
<S>                                             <C>         <C>         <C>         <C>        <C>         <C>
 REVENUES                                       $30,951     27,757      25,371      23,516     21,311      19,233
- -------------------------------------------------------------------------------------------------------------------
 COST OF RETAIL SALES, BUYING AND OCCUPANCY     $22,634     20,320      18,628      17,527     15,636      14,164
- -------------------------------------------------------------------------------------------------------------------
 SELLING, PUBLICITY AND ADMINISTRATIVE          $ 5,077      4,532       4,289       4,043      3,614       3,158
- -------------------------------------------------------------------------------------------------------------------
 DEPRECIATION AND AMORTIZATION                  $   780        693         650         594        548         515
- -------------------------------------------------------------------------------------------------------------------
 INTEREST EXPENSE AND INTEREST EQUIVALENT       $   446        449         467         452        426         446
- -------------------------------------------------------------------------------------------------------------------
 EARNINGS BEFORE INCOME TAXES AND
   EXTRAORDINARY CHARGES (c) (d)                $ 1,556      1,326         783         501        714         607
- -------------------------------------------------------------------------------------------------------------------
 INCOME TAXES                                   $   594        524         309         190        280         232
- -------------------------------------------------------------------------------------------------------------------
 NET EARNINGS (c) (d) (e)                       $   935        751         463         311        434         375
- -------------------------------------------------------------------------------------------------------------------
 FINANCIAL POSITION DATA
- -------------------------------------------------------------------------------------------------------------------
 WORKING CAPITAL                                $   948      1,005       1,329       1,432      1,569       1,436
- -------------------------------------------------------------------------------------------------------------------
 PROPERTY AND EQUIPMENT, NET                    $ 8,969      8,125       7,467       7,294      6,385       5,947
- -------------------------------------------------------------------------------------------------------------------
 TOTAL ASSETS                                   $15,666     14,191      13,389      12,570     11,697      10,778
- -------------------------------------------------------------------------------------------------------------------
 LONG-TERM DEBT                                 $ 4,452      4,425       4,808       4,959      4,488       4,279
- -------------------------------------------------------------------------------------------------------------------
 SHAREHOLDERS' INVESTMENT                       $ 5,311      4,460       3,790       3,403      3,193       2,849
- -------------------------------------------------------------------------------------------------------------------
 PER COMMON SHARE DATA (b)
- -------------------------------------------------------------------------------------------------------------------
 DILUTED EARNINGS PER SHARE (c) (d) (e)         $  1.98       1.59         .97         .65        .92         .80
- -------------------------------------------------------------------------------------------------------------------
 CASH DIVIDEND DECLARED                         $   .36        .33         .32         .30        .28         .27
- -------------------------------------------------------------------------------------------------------------------
 MARKET PRICE: HIGH                             $ 63.75      36.84       19.94       13.25      14.31       13.94
               LOW                              $ 33.75      18.94       12.25       10.75      10.88       10.56
               YEAR-END CLOSE                   $ 63.75      35.97       18.81       12.50      11.50       11.00
- -------------------------------------------------------------------------------------------------------------------
 COMMON SHAREHOLDERS' INVESTMENT                $ 11.41       9.59        8.21        7.47       7.07        6.38
- -------------------------------------------------------------------------------------------------------------------
 OTHER DATA
- -------------------------------------------------------------------------------------------------------------------
 WEIGHTED AVERAGE COMMON SHARES
   OUTSTANDING (MILLIONS) (b)                     440.0      436.1       433.3       431.0      429.6       428.8
- -------------------------------------------------------------------------------------------------------------------
 DILUTED AVERAGE COMMON SHARES
   OUTSTANDING (MILLIONS) (b)                     467.3      463.7       460.9       458.3      457.4       456.3
- -------------------------------------------------------------------------------------------------------------------
 CAPITAL EXPENDITURES                           $ 1,657      1,354       1,301       1,522      1,095         978
- -------------------------------------------------------------------------------------------------------------------
 NUMBER OF STORES: TARGET                           851        796         736         670        611         554
                   MERVYN'S                         268        269         300         295        286         276
                   DSD                               63         65          65          64         63          63
- -------------------------------------------------------------------------------------------------------------------
 TOTAL STORES                                     1,182      1,130       1,101       1,029        960         893
- -------------------------------------------------------------------------------------------------------------------
 TOTAL RETAIL SQUARE FOOTAGE (THOUSANDS)        130,172    123,058     117,989     109,091    101,163      93,947
- -------------------------------------------------------------------------------------------------------------------
 NUMBER OF EMPLOYEES                            256,000    230,000     218,000     214,000    194,000     174,000
- -------------------------------------------------------------------------------------------------------------------
</TABLE>

    (a)Consisted of 53 weeks.

    (b)Earnings per share, dividends per share, market price per share and
       common shares outstanding reflect our 1998 two-for-one common share split
       and our 1996 three-for-one common share split.

    (c)1998 includes a $35 million pre-tax gain ($.05 per share) related to the
       sale of securitized accounts receivable and a $38 million pre-tax loss
       ($.05 per share) related to the maturity of our 1995 securitization; 1997
       included a $45 million pre-tax gain ($.06 per share) related to the sales
       of securitized accounts receivable.

    (d)1998 includes a mainframe outsourcing pre-tax charge of $42 million
       ($.06 per share) and the beneficial effect of $20 million ($.04 per
       share) of the favorable outcome of our inventory shortage tax matter.
       1996 included a real estate repositioning pre-tax charge of $134 million
       ($.18 per share).

    (e)Extraordinary charges, net of tax, related to early extinguishment of
       debt were $27 million ($.06 per share) in 1998, $51 million ($.11 per
       share) in 1997 and $11 million ($.02 per share) in 1996.

    The Summary Financial and Operating Data should be read in conjunction with
    the Notes to Consolidated Financial Statements throughout pages 25-36.


38

<PAGE>

                                                                      EXHIBIT 21

                            DAYTON HUDSON CORPORATION
                            (A MINNESOTA CORPORATION)

                              LIST OF SUBSIDIARIES
                            (AS OF JANUARY 30, 1999)


The Associated Merchandising Corporation (NY)
Bullseye Corporation (DE)
Cahill & Company, Inc. (MN)
Capitol Lounge Corp. (WI)
Clybourn Trading Corp. (WI)
DHC Wine & Liquor Shop, Inc. (WI)
Daily Planet Company (MN)
Dayton Credit Company (MN)
Dayton Development Company (MN)
Dayton Hudson Brands, Inc. (MN)
Dayton Hudson Capital Corporation (MN)
Dayton Hudson Electronic Commerce, Inc. (MN)
Dayton Hudson Foundation (a MN not-for-profit organization)
Dayton Hudson Insurance Agency, Inc. (MN)
Dayton Hudson Receivables Corporation (MN)
Dayton's Commercial Interiors, Inc. (MN)
Dayton's Iron Horse Liquors, Inc. (MN)
Dayton's Sioux Falls, Inc. (SD)
Eighth Street Development Company (MN)
Highbridge Company (MN)
Highbridge Music Company (MN)
Hometown America Company (MN)
Marshall Field's Chicago, Inc. (DE)
Marshall Field of Columbus, Inc. (OH)
Marshall Field's Mayfair, Inc. (WI)
Marshall Field Stores, Inc. (DE)
Mervyn's (CA)
Mervyn's, Inc. (DE)
Northern Creations Company (MN)
Northern Fulfillment Services Company (MN)
Retailer's National Bank, N.A.
Rivertown Trading Company (MN)
Retail Properties, Inc. (DE)
RiverCrossings Company (MN)
Rooftop, Inc. (MN)
RTC Holding, Inc. (MN)
Seatamatic, Inc. (NV)
STL of Nebraska, Inc. (MN)
Target Connect, Inc. (MN)
Target Services, Inc. (MN)
Target Stores, Inc. (MN)


         NOTE: Parenthetical information denotes state of incorporation

<PAGE>

                                                  Exhibit 23


          Consent of Independent Auditors


We consent to the incorporation by reference in the Annual Report (Form 10-K) 
of Dayton Hudson Corporation of our report dated March 1, 1999, included in 
the 1998 Annual Report to Shareholders of Dayton Hudson Corporation.

We also consent to the incorporation by reference in Registration Statement 
Numbers 33-42364 and 333-65347 on Form S-3 and Registration Statement Numbers 
33-6918, 33-64013, 333-30311 and 333-27435 on Form S-8 of our report dated 
March 1, 1999, with respect to the consolidated financial statements 
incorporated by reference in this Annual Report (Form 10-K) of Dayton Hudson 
Corporation.

                                       /s/ Ernst & Young LLP

Minneapolis, Minnesota
April 12, 1999

<PAGE>

                                                                    EXHIBIT (24)


                            DAYTON HUDSON CORPORATION

                                Power of Attorney
                           of Director and/or Officer

         KNOW ALL MEN BY THESE PRESENTS, that the undersigned director and/or
officer of DAYTON HUDSON CORPORATION, a Minnesota corporation (the
"Corporation"), does hereby make, constitute and appoint ROBERT J. ULRICH, JAMES
T. HALE, DOUGLAS A. SCOVANNER, STEPHEN C. KOWALKE and TIMOTHY R. BAER and each
or any one of them, the undersigned's true and lawful attorneys-in-fact, with
power of substitution, for the undersigned and in the undersigned's name, place
and stead, to sign and affix the undersigned's name as director and/or officer
of the Corporation to (1) a Form 10-K, Annual Report, pursuant to Section 13 or
15(d) of the Securities Exchange Act of 1934, for the fiscal year ended January
30, 1999, or other applicable form, including any and all exhibits, schedules,
supplements and supporting documents thereto, including, but not limited to, the
Form 11-K Annual Reports of the DHC 401(k) Plan (formerly referred to as the
"Supplemental Retirement, Savings, and Employee Stock Ownership Plan") and
similar plans pursuant to Section 15(d) of the Securities Exchange Act of 1934,
as amended (the "1934 Act"), and all amendments, supplementations and
corrections thereto, to be filed by the Corporation with the Securities and
Exchange Commission (the "SEC"), as required in connection with its registration
under the 1934 Act, as amended; (2) one or more Form 3, Form 4 or Form 5
pursuant to Section 16(a) of the 1934 Act and all amendments, supplementations
and corrections thereto, to be filed with the SEC as required under the 1934
Act; and (3) one or more Registration Statements, on Form S-3, Form S-8, or
other applicable forms, and all amendments, including post-effective amendments,
thereto, to be filed by the Corporation with the SEC in connection with the
registration under the Securities Act of 1933, as amended, of debentures or
other securities of the Corporation, and to file the same, with all exhibits
thereto and other supporting documents, with the SEC.

         The undersigned also grants to said attorneys-in-fact, and each of
them, full power and authority to do and perform any and all acts necessary or
incidental to the performance and execution of the powers herein expressly
granted. This Power of Attorney shall remain in effect until revoked in writing
by the undersigned.

         IN WITNESS WHEREOF, the undersigned has signed below as of this 10th
day of March, 1999.


                                           /s/ L. DeSimone
                                           -------------------------------------
                                           Livio D. DeSimone


                                           /s/ Roger A. Enrico
                                           -------------------------------------
                                           Roger A. Enrico


                                           /s/ William W. George
                                           -------------------------------------
                                           William W. George


                                           /s/ Michele J. Hooper
                                           -------------------------------------
                                           Michele J. Hooper


                                           /s/ James A. Johnson
                                           -------------------------------------
                                           James A. Johnson


                                           /s/ R. M. Kovacevich
                                           -------------------------------------
                                           Richard M. Kovacevich


                                           /s/ Susan A. McLaughlin
                                           -------------------------------------
                                           Susan A. McLaughlin


                                           /s/ Anne M. Mulcahy
                                           -------------------------------------
                                           Anne M. Mulcahy


                                           /s/ S. W. Sanger
                                           -------------------------------------
                                           Stephen W. Sanger


                                           /s/ Solomon D. Trujillo
                                           -------------------------------------
                                           Solomon D. Trujillo


                                           /s/ Bob Ulrich
                                           -------------------------------------
                                           Bob Ulrich


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM DAYTON
HUDSON CORPORATION'S FORM 10K FOR THE YEAR ENDED JANUARY 30, 1999 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
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</TABLE>

<PAGE>

                                                                  EXHIBIT 99-C


CAUTIONARY STATEMENTS RELATING TO FORWARD-LOOKING INFORMATION.

     The Company and its representatives may, from time to time, make written 
or verbal forward-looking statements.  Those statements relate to 
developments, results, conditions or other events the Company expects or 
anticipates will occur in the future.  Without limiting the foregoing, those 
statements may relate to future revenues, earnings, store openings, market 
conditions and the competitive environment.  Forward-looking statements are 
based on management's then current views and assumptions and, as a result, 
are subject to certain risks and uncertainties that could cause actual 
results to differ materially from those projected.

     Any such forward-looking statements are qualified by the following which 
contain certain of the important factors that could cause actual results to 
differ materially from those predicted by the forward-looking statements:

COMPETITIVE PRESSURES

     The retail business is highly competitive.  Each of our operations 
competes for customers, employees, locations, products, services and other 
important aspects of their businesses with many other local, regional and 
national retailers.  Those competitors, some of which have a greater market 
presence than the Company, include traditional and off-price store-based 
retailers, direct mail businesses, entertainment and travel providers and 
other forms of retail commerce.  Unanticipated changes in the pricing and 
other practices of those competitors may impact our expected results.

CONSUMER TRENDS

     It is difficult to predict what merchandise consumers will demand, 
particularly merchandise that is trend driven.  A substantial part of our 
business is dependent on our ability to make trend right decisions for a wide 
variety of goods and services.  Failure to accurately predict constantly 
changing consumer tastes, preferences, spending patterns and other lifestyle 
decisions could adversely affect short term results and long term 
relationships with our guests.

CREDIT OPERATIONS

     The Company's credit operations facilitate sales in our stores and 
generate additional revenue from fees related to extending credit.  Our 
ability to extend credit to our guests depends on many factors including 
compliance with federal and state banking and consumer protection laws, any 
of which may change from time to time.  In addition, changes in credit card 
use, payment patterns and default rates may result from a variety of 
economic, legal, social and other factors that we cannot control or predict 
with certainty.  Changes that adversely impact our ability to extend credit 
and collect payments could negatively affect our results.

GENERAL ECONOMIC CONDITIONS

     General economic factors that are beyond our control impact the 
Company's forecasts and actual performance.  These factors include interest 
rates, recession, inflation, deflation, consumer credit availability, 
consumer debt levels, tax rates and policy, unemployment trends and other 
matters that influence consumer confidence and spending.  Increasing 
volatility in financial markets may cause these factors to change with a 
greater degree of frequency and magnitude.

LABOR CONDITIONS

     The Company's performance is dependent on attracting and retaining a 
large and growing number of quality team members.  Many of those team members 
are in entry level or part time positions with historically high rates of 
turnover.  Our ability to meet our labor needs while controlling our costs is 
subject to external factors such as unemployment levels, minimum wage 
legislation and changing demographics.

<PAGE>

PRODUCT SOURCING

     The products we sell are sourced from a wide variety of domestic and 
international vendors.  All of our vendors must comply with applicable laws 
and our required standards of conduct.  Our ability to find qualified vendors 
and access products in a timely and efficient manner is a significant 
challenge which is typically even more difficult with respect to goods 
sourced outside the United States.  Trade restrictions, tariffs, currency 
exchange rates, transport capacity and costs and other factors significant to 
this trade are beyond our control and could impact our business.

YEAR 2000 DATE CONVERSION

     Our business may be adversely affected by the inability of 
information systems and other technology to function properly using dates after 
December 31, 1999.  The scope of this issue is difficult to predict with 
certainty and there can be no assurance that we, our business partners, 
banks, public utilities and others whose goods or services support the retail 
environment, will successfully complete every phase of the year 2000 
conversion on a timely basis.  Our current estimates of the cost and impact 
of the year 2000 issue are based upon certain assumptions including the 
continued availability of necessary resources, timely modifications to our 
plans that may be necessary, the preparedness of parties on whom our business 
depends and other factors.  Failure of any of those assumptions could 
result in higher costs, system failures or business interruptions and could 
have a material, adverse impact on our future operations, earnings and 
financial position.

OTHER FACTORS

     Other factors that could cause actual results to differ materially from 
those predicted include:  weather, changes in the availability or cost of 
capital, the availability of  suitable new store locations on acceptable 
terms, shifts in the seasonality of shopping patterns, labor strikes or other 
work interruptions, the impact of excess retail capacity in our markets, 
material acquisitions or dispositions, the success or failure of significant 
new business ventures, adverse results in material litigation, natural 
disasters, the outbreak of war or other significant national or international 
events.

     The foregoing list of important factors is not exclusive and the Company 
does not undertake to revise any forward-looking statement to reflect events 
or circumstances that occur after the date the statement is made.



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