NATURES SUNSHINE PRODUCTS INC
DEF 14A, 1996-04-15
PHARMACEUTICAL PREPARATIONS
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12
 
                            NATURE'S SUNSHINE PRODUCTS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                        NATURE'S SUNSHINE PRODUCTS, INC.
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                            TO BE HELD MAY 20, 1996
 
To the Shareholders:
 
    Notice  is  hereby given  that the  1996 Annual  Meeting of  Shareholders of
Nature's Sunshine Products, Inc. ("the Company")  will be held at the  Company's
corporate  offices at 75 East 1700 South,  Provo, Utah 84606, on Monday, May 20,
1996, at 10:00 a.m., local time, for the following purposes:
 
        1.  To elect  two directors, each  to serve a term  of three years,  and
    until his or her successor is elected and shall qualify;
 
        2.   To consider and vote upon a proposal to approve the adoption of the
    Company's 1995 Stock Option Plan; and
 
        3.  To  transact such  other business as  may properly  come before  the
    meeting or any adjournment thereof.
 
    The  Board of Directors has fixed the close  of business on April 8, 1996 as
the record date for the determination of shareholders entitled to notice of, and
to vote at, the Annual Meeting of Shareholders, and only shareholders of  record
at such date will be so entitled to notice and to vote.
 
YOUR  VOTE IS IMPORTANT. PLEASE  SIGN AND DATE THE  ENCLOSED PROXY AND RETURN IT
PROMPTLY IN THE ENCLOSED RETURN ENVELOPE WHETHER OR NOT YOU EXPECT TO ATTEND THE
MEETING. YOU MAY  REVOKE YOUR  PROXY AND  VOTE IN  PERSON SHOULD  YOU DECIDE  TO
ATTEND THE MEETING.
 
                                           By Order of the Board of Directors,
                                                    BRENT F. ASHWORTH
                                                        SECRETARY
 
Provo, Utah
April 12, 1996
 
PLEASE  FILL IN,  DATE, SIGN,  AND RETURN THE  ENCLOSED PROXY  WHICH REQUIRES NO
POSTAGE IF MAILED IN THE UNITED STATES.  A PROXY IS REVOCABLE AT ANY TIME  PRIOR
TO THE VOTING OF THE PROXY, BY WRITTEN NOTICE TO THE SECRETARY OF THE COMPANY OR
BY VOTING IN PERSON AT THE MEETING.
<PAGE>
                                PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                                       OF
                        NATURE'S SUNSHINE PRODUCTS, INC.
 
                                    GENERAL
 
    This  Proxy Statement  is furnished in  connection with  the solicitation of
Proxies by the  Board of  Directors of  Nature's Sunshine  Products, Inc.  ("the
Company")  for the Annual Meeting  of Shareholders of the  Company to be held on
May 20, 1996. The Shareholders  of the Company will  consider and vote upon  the
proposals  described  herein  and  referred  to in  the  Notice  of  the Meeting
accompanying this Proxy Statement.
 
    The close of business on  April 8, 1996, has been  fixed as the record  date
for the determination of the shareholders entitled to notice of, and to vote at,
the  Annual Meeting. On such  date there were 18,501,924  shares of Common Stock
outstanding and entitled to vote. Each share of Common Stock is entitled to  one
vote  on each matter to  be considered at the meeting.  For a description of the
principal holders of such stock, see "PRINCIPAL HOLDERS OF COMMON STOCK" below.
 
    Shares  represented  by  Proxies  will  be  voted  in  accordance  with  the
specifications  made thereon by  the shareholders. Any  Proxy not specifying the
contrary will be  voted in favor  of (i)  the Board of  Directors' nominees  for
directors  of the Company and  (ii) approval of the  Company's 1995 Stock Option
Plan.
 
    The Proxies being solicited by the Board of Directors may be revoked by  any
shareholder  giving the Proxy at any time  prior to the Annual Meeting by giving
notice of such  revocation to the  Company, in  writing, at the  address of  the
Company  provided below. The Proxy may also be revoked by any shareholder giving
such Proxy who appears in person at the Annual Meeting and advises the  Chairman
of the Meeting of his intent to revoke the Proxy.
 
    The  principal executive offices of the Company  are located at 75 East 1700
South, Provo, Utah 84606. This Proxy Statement and the enclosed Proxy are  being
furnished to shareholders on or about April 15, 1996.
 
                                       1
<PAGE>
                       PRINCIPAL HOLDERS OF COMMON STOCK
 
    The  following  table sets  forth  information as  of  March 31,  1996, with
respect to  the  beneficial ownership  of  the  Company's Common  Stock  by  the
principal  shareholders, all  directors, and all  officers and  directors of the
Company as a group.
 
<TABLE>
<CAPTION>
         NAME AND ADDRESS OF                       NUMBER OF SHARES
           BENEFICIAL OWNER                     BENEFICIALLY OWNED(1)                     PERCENT OF CLASS(2)
- --------------------------------------  --------------------------------------  ---------------------------------------
<S>                                     <C>                                     <C>
          Pauline T. Hughes                             2,322,014(3)                               12.5%
         311 East Canal Road
           Salem, UT 84653
 
          Kristine F. Hughes                            1,819,899(4)                                9.7%
           Eugene L. Hughes
          75 East 1700 South
           Provo, UT 84606
 
        Wasatch Advisors, Inc.                          1,696,815(5)                                9.2%
   68 South Main Street, Suite 400
       Salt Lake City, UT 84101
 
           Alan D. Kennedy                                536,519(6)                                2.8%
          75 East 1700 South
           Provo, UT 84606
 
          Merrill Gappmayer                               127,811(7)                                 .7%
     1855 South Alta Vista Drive
            Orem, UT 84057
 
All officers and directors as a group                   5,721,891(8)                               28.7%
             (14 persons)
</TABLE>
 
- ------------------------
(1) Except as otherwise indicated, all shares are directly owned with voting and
    investment power held by the person named.
 
(2) Percentage  includes,  where   applicable,  shares   subject  to   presently
    exercisable options.
 
(3) Includes 2,025,228 shares held by Pauline Hughes in trust for the benefit of
    herself   and  her  children,  187,171  shares  held  by  a  family  limited
    partnership and 109,615 shares subject to presently exercisable options.
 
(4) Includes 1,498,959 shares held by Kristine and Eugene Hughes as trustees for
    the benefit of themselves and their children, 86,880 shares allocated to Mr.
    Hughes' account in  a 401(k) Plan  and 234,060 shares  subject to  presently
    exercisable  options.  Does  not  include  1,685,121  shares  held  by their
    children and grandchildren.
 
(5) In a Schedule 13G dated February  12, 1996, Wasatch Advisors, Inc.  reported
    that  it  had  sole  voting  and  dispositive  power  for  1,131,210  shares
    (1,696,815 after the March 1996 stock split).
 
(6) Includes 18,544 shares allocated to Alan Kennedy's account in a 401(k)  Plan
    and 354,940 shares subject to presently exercisable options.
 
                                       2
<PAGE>
(7) Includes  660 shares  held by  a minor child  and 109,615  shares subject to
    presently exercisable options.
 
(8) Includes 287,008  shares  allocated  to  officers in  the  401(k)  Plan  and
    1,401,305 shares subject to presently exercisable options.
 
                    PROPOSAL NO. 1 -- ELECTION OF DIRECTORS
 
    In  accordance with the By-Laws  of the Company, the  Board of Directors has
fixed its  number at  five members.  The incumbent  directors were  elected  for
staggered terms at the last three annual meetings.
 
    Under  the  Company's  Restated  Articles  of  Incorporation,  directors are
divided into three classes, each class to consist, as nearly as may be possible,
of one-third of the  number of directors then  constituting the entire Board  of
Directors. Each year one class of directors is elected, each director to serve a
term of three years.
 
    At  the  Annual  Meeting, two  directors,  Kristine  F. Hughes  and  Alan D.
Kennedy, will stand for election to serve three years and thereafter until  each
of their successors are elected and shall qualify.
 
    In  the absence of  instructions to the  contrary, the persons  named in the
Proxy will  vote the  Proxies for  the election  of the  nominees listed  below,
unless otherwise specified in the Proxy. The Board of Directors has no reason to
believe  that the nominees will be unable to serve, but if either nominee should
become unable to serve, the Proxies will  be voted for such other person as  the
Board of Directors shall recommend.
 
    Certain  information concerning the two nominees  to the Board of Directors,
and directors whose terms  will continue after the  Annual Meeting is set  forth
below.
 
<TABLE>
<CAPTION>
                                                                            SERVED AS
                                                                            DIRECTOR
     NAME OF NOMINEE            AGE           COMPANY POSITION HELD           SINCE       CLASS AND YEAR TERM WILL EXPIRE
- --------------------------      ---      --------------------------------  -----------  -----------------------------------
 
<S>                         <C>          <C>                               <C>          <C>
                                                         NOMINEES
Kristine F. Hughes                  57   Chairperson of the Board and            1980   Class III 1999 (if re-elected)
                                         Director
Alan D. Kennedy                     65   President, Chief Executive              1989   Class III 1999 (if re-elected)
                                         Officer and Director
 
                                           DIRECTORS WHOSE TERMS ARE CONTINUING
Merrill Gappmayer                   54   Director                                1980   Class I 1997
Pauline T. Hughes                   54   Director                                1988   Class I 1997
Eugene L. Hughes                    65   Senior Vice President and               1980   Class II 1998
                                         Director
</TABLE>
 
COMPENSATION OF DIRECTORS
 
    Board  members who  are also  employees of  the Company  do not  receive any
directors fees. The Company pays its non-employee Board members directors'  fees
ranging from $36,922 to $41,686 per year, as well as the cost of health and life
insurance    coverage.    The   Company    does   not    pay   any    fees   for
 
                                       3
<PAGE>
attendance at  committee  meetings.  Under  the 1993  Stock  Option  Plan,  each
non-employee  director of  the Company annually  receives an  option to purchase
33,000 shares of the Company's  Common Stock at an  exercise price equal to  the
fair market value on the date of grant.
 
BOARD AND COMMITTEE MEETINGS AND ATTENDANCE
 
    There  were twelve meetings of  the Board of Directors  held during the last
fiscal year. All of the directors attended at least 75 percent of the meetings.
 
    The Board  of  Directors has  a  Compensation Committee  which  consists  of
Merrill  Gappmayer, Kristine F.  Hughes and Pauline  T. Hughes. The Compensation
Committee recommends to the  Board of Directors the  compensation to be paid  to
the Company's officers and other key employees. There were eight meetings of the
Compensation Committee during the last fiscal year.
 
    The Board of Directors also has an Audit Committee which consists of Merrill
Gappmayer,  Kristine F. Hughes and Pauline T.  Hughes. The function of the Audit
Committee is generally to  approve the engagement  of the Company's  independent
public  accountants and to review audit  and non-audit services provided by such
accountants. There were  two meetings  of the  Audit Committee  during the  last
fiscal year.
 
    The   Board  of  Directors  has  also  established  a  Nominating  Committee
consisting of Pauline T. Hughes, Kristine  F. Hughes and Merrill Gappmayer.  The
Nominating  Committee considers and  recommends nominations for  election to the
full Board of Directors. The Nominating Committee will consider  recommendations
of  shareholders,  but  there  are  no specific  procedures  to  be  followed by
shareholders in submitting nominations for directors. There were eleven meetings
of the Nominating Committee during the last fiscal year.
 
                                       4
<PAGE>
                             OFFICERS AND DIRECTORS
 
    The officers and directors of the Company are:
 
<TABLE>
<CAPTION>
              NAME                                            POSITION                                  AGE
- --------------------------------  ----------------------------------------------------------------      ---
<S>                               <C>                                                               <C>
Kristine F. Hughes                Chairperson of the Board and Director                                     57
Alan D. Kennedy                   President, Chief Executive Officer and Director                           65
Eugene L. Hughes                  Senior Vice President and Director                                        65
Merrill Gappmayer                 Director                                                                  54
Pauline T. Hughes                 Director                                                                  54
William E. Spears                 Executive Vice President and Chief Operating Officer                      50
Douglas Faggioli                  Vice President-Finance, Chief Financial Officer and Treasurer             41
Brent F. Ashworth                 Vice President-Legal, Secretary and General Counsel                       47
Joseph A. Speirs                  Vice President-Marketing                                                  43
Dale G. Lee                       Vice President-U.S. Sales                                                 50
Dr. Alvin B. Segelman             Vice President-Health Sciences                                            64
David K. Shunick                  Vice President-Operations                                                 58
Bruno Vassel III                  Vice President-Human Resources                                            52
Dr. Dilip G. Bhatia               Vice President-Research and Development                                   60
</TABLE>
 
    Certain information regarding  the business experience  of the officers  and
directors is set forth below.
 
    KRISTINE  F. HUGHES.  Mrs.  Hughes is Chairperson of  the Board of Directors
and a Director of the  Company. Mrs. Hughes was a  co-founder in 1972 of  Hughes
Development  Corporation,  a predecessor  of the  Company, and  has served  as a
Director of the Company since 1980. In 1984 she was appointed Chairperson of the
Board of Directors. Mrs. Hughes serves on several civic and community boards and
has been recognized for her business achievements. She is the wife of Eugene  L.
Hughes.
 
    ALAN  D. KENNEDY.  Mr.  Kennedy is President, Chief  Executive Officer and a
Director of the Company. He began his employment with the Company in 1989.  From
1986  to 1989, he served  as a sales and  marketing consultant to several direct
sales companies. He  previously served  as Vice  President-Sales Development  of
Avon Products, Inc. (1982 to 1986), a consultant to Shaklee Corporation and Avon
Products,  Inc. (1979 to 1982), and Senior Vice President of Shaklee Corporation
(1974 to 1979) and director of Marketing for Avon Products, Inc. (1965 to 1974).
Mr. Kennedy graduated with honors from Colgate University in 1956. He serves  as
the Chairman of the Board of Directors of the Direct Selling Association.
 
    EUGENE L. HUGHES.  Mr. Hughes is Senior Vice President and a Director of the
Company.  Mr. Hughes was a co-founder and  appointed president in 1972 of Hughes
Development Corporation,  a predecessor  of the  Company. He  has served  as  an
officer  or  director of  the Company  and/or its  predecessors since  1972. Mr.
Hughes received a BS degree from Brigham Young University in 1961. He serves  on
several community boards. He is the husband of Kristine F. Hughes.
 
                                       5
<PAGE>
    MERRILL  GAPPMAYER.  Mr. Gappmayer has been  a Director of the Company since
1980. He received a BS  degree from Brigham Young  University and an MBA  degree
from the Marriott School of Management at Brigham Young University. He is owner,
president and CEO of Vista Enterprises, a commercial, residential and industrial
land  development company located in Orem,  Utah. Mr. Gappmayer currently serves
as chairman or  as a member  of the board  of six local  and national  community
service organizations.
 
    PAULINE  T. HUGHES.   Mrs. Hughes has  been a Director  of the Company since
1988. Mrs. Hughes was a co-founder in 1972 of Hughes Development Corporation,  a
predecessor  of the Company, and has acted as  a consultant from time to time to
the Company and its  predecessors. She is  presently self-employed. Mrs.  Hughes
continues her education at Brigham Young University.
 
    WILLIAM  E.  SPEARS.   Mr.  Spears  is  Executive Vice  President  and Chief
Operating Officer of the  Company. He began his  employment with the Company  in
1994.  From  1972 to  1993 he  was employed  by Avon  Products, Inc.  in various
capacities, including Vice President of  Strategic Operations, North America  in
1993  and Southeast Region Vice President from 1989 to 1993. Mr. Spears received
a BS degree in accounting from California State University at Northridge in 1968
and is a Certified Public Accountant.
 
    DOUGLAS FAGGIOLI.  Mr. Faggioli  is Vice President-Finance, Chief  Financial
Officer  and Treasurer of the Company. He  began his employment with the Company
in 1983 and has served as an officer of the Company since 1989. He obtained a BA
degree in accounting  from the University  of Utah  in 1979 and  is a  Certified
Public Accountant.
 
    BRENT  F. ASHWORTH.   Mr.  Ashworth is  Vice President-Legal,  Secretary and
General Counsel for the Company. He obtained a JD degree from the University  of
Utah  College of Law in 1975. Mr. Ashworth began his employment with the Company
in 1977 when he  was appointed Secretary and  General Counsel. He was  appointed
Vice President-Legal Affairs in 1979.
 
    JOSEPH A. SPEIRS.  Mr. Speirs is Vice President-Marketing of the Company. He
began  his employment with the  Company in 1977 and since  1983 has served as an
officer of the Company. He received a BS degree from Brigham Young University in
1976.
 
    DALE G. LEE.  Mr. Lee is Vice President-U.S. Sales of the Company. He  began
his  employment with the Company in 1978, and has been an officer of the Company
since 1989. Mr. Lee  received a BS  degree from Southern  Utah State College  in
1970.
 
    ALVIN B. SEGELMAN, PH.D.  Dr. Segelman is Vice President-Health Sciences. He
began  his employment with the Company in  1990. From 1971 to 1990, Dr. Segelman
was a  professor at  the College  of Pharmacy,  Rutgers University,  serving  as
Chairman  of the  Department of  Pharmacognosy from  1979 to  1986. Dr. Segelman
received BS  and  MS degrees  in  pharmacy  from the  Massachusetts  College  of
Pharmacy  in 1954 and  1967, respectively, and  a PhD in  pharmacognosy from the
University of Pittsburgh in 1971.  Dr. Segelman has published numerous  articles
and served on numerous national and Congressional committees.
 
    DAVID  K. SHUNICK.   Mr. Shunick is Vice  President-Operations. He began his
employment with the Company in 1993. From  1992 to 1993, Mr. Shunick acted as  a
management  consultant  for  DKS Associates.  From  1989  to 1992  he  served as
Director of Material Management  for Ares Serono Group.  From 1977 to 1989,  Mr.
Shunick  was employed  by Shaklee  Corporation in  various capacities, including
 
                                       6
<PAGE>
Vice President-Manufacturing and Material Management. Mr. Shunick received a  BS
degree in Management from the University of Illinois at Urbana in 1960 and a MBA
degree from St. Mary's College, Moraga, California in 1981.
 
    BRUNO  VASSEL III.   Mr. Vassel is Vice  President-Human Resources. He began
his employment with  the Company  in 1993.  From 1987  to 1993,  Mr. Vassel  was
President  of HRS, Inc. From 1986 to 1987, he served as Executive Vice President
of Brite Music, Inc. From 1973 to 1986 Mr. Vassel was employed by Avon Products,
Inc. in various capacities, including Corporate Director of Human Resources. Mr.
Vassel received a BA degree from Brigham Young University in 1968.
 
    DILIP  G.  BHATIA,  PH.D.    Dr.  Bhatia  is  Vice  President-Research   and
Development.  He began  his employment  with the Company  in 1994.  From 1988 to
1994, Dr. Bhatia was Director of Product Development at Hoffmann-La Roche.  From
1986  to 1988 he was Manager of  the Pharmaceutical Process and Technology Group
of G.D. Searle. From 1977 to 1986,  he was employed by McNeil Consumer  Products
Company  where he served  as Manager of  Research and Development,  from 1982 to
1986. Dr. Bhatia received a PhD in Pharmacy from Washington State University and
a MS in Pharmacy from St. Louis College of Pharmacy.
 
COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT
 
    Based solely upon a review  of Forms 3, 4 and  5 and amendments thereto  and
written  representations provided to the Company  by its officers, directors and
10% shareholders, the Company is unaware of any such persons failing to file  on
a  timely basis any reports required by Section 16(a) of the Exchange Act during
the most recent fiscal year or prior years.
 
                                       7
<PAGE>
                             EXECUTIVE COMPENSATION
 
COMPENSATION SUMMARY
 
    The following table sets forth information concerning the cash and  non-cash
compensation,  paid or to be paid by  the Company to its chief executive officer
and to each of its  executive officers named below,  for the three fiscal  years
ended   December  31,  1995.   See  also  "CERTAIN   RELATIONSHIPS  AND  RELATED
TRANSACTIONS" below  for  compensation  paid  to the  general  managers  of  the
Company's Mexican and Colombian subsidiaries.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                       LONG-TERM
                                              ANNUAL COMPENSATION                    COMPENSATION
                            -------------------------------------------------------  -------------
           (A)                 (B)         (C)          (D)             (E)               (G)                (I)
 
<S>                         <C>        <C>           <C>        <C>                  <C>            <C>
    NAME AND PRINCIPAL                    SALARY                   OTHER ANNUAL      STOCK OPTIONS        ALL OTHER
         POSITION             YEAR        ($)(1)     BONUS ($)  COMPENSATION ($)(2)    (SHARES)      COMPENSATION ($)(3)
- --------------------------  ---------  ------------  ---------  -------------------  -------------  ---------------------
Alan D. Kennedy, Chief           1995      292,000     243,250                            120,000             9,724
Executive Officer                1994      257,953     202,500                             19,800             8,933
                                 1993      233,000     217,381                             33,000             8,512
William E. Spears,               1995      179,500     134,000          12,432             97,500             2,206
Executive Vice President         1994      122,029      83,152          40,220             49,500             1,310
Douglas Faggioli, Chief          1995      157,500     100,950                             97,500               428
Financial Officer                1994      130,138      82,251                             16,500               418
                                 1993      115,000      94,710                             39,600               288
Eugene L. Hughes, Senior         1995      137,728     100,950                             97,500             7,112
Vice President                   1994      130,146      83,583                             16,500             4,656
                                 1993      129,322      94,344                             78,705             4,882
Dale G. Lee, Vice                1995      130,500      60,621                             73,500             1,636
President-U.S. Sales             1994      121,829      58,000                             16,500             1,129
                                 1993      110,000      72,904                             31,350             1,185
</TABLE>
 
- ------------------------
(1) Includes   amounts  contributed  by  the   Company  to  its  401(k)  defined
    contribution plan.
 
(2) The Company provides health, disability and other perquisites to each of its
    officers, but  they do  not  exceed the  lesser of  $50,000  or 10%  of  the
    officer's  total annual salary and  bonus. Amounts listed include relocation
    and moving expenses.
 
(3) Includes excess life insurance premiums.
 
EMPLOYMENT AGREEMENTS
 
    The Company has Employment  Agreements with all eleven  of its officers  who
receive  base annual salaries  currently ranging from  approximately $109,500 to
$294,500. The Agreements are renewable on an annual basis and generally  provide
for an initial term of one year. In the event the Company terminates or does not
renew  an officer's employment without cause,  the officer is generally entitled
to receive the balance of his base salary for twelve months.
 
                                       8
<PAGE>
EXECUTIVE INCENTIVE PLANS
 
    The Company has from time to time adopted incentive plans for key management
and sales  personnel. The  only incentive  plan in  effect for  officers of  the
Company  for 1995  was the Exempt  Employee Incentive  Compensation Plan ("Bonus
Plan") that provided for the officers to receive specified bonuses ranging  from
0%  to  90% of  base salary  if certain  sales and  operating income  goals were
achieved by the  Company. Payments totalling  $1,035,771, $803,953 and  $739,410
were  made to officers for services rendered in  1995, 1994 and 1993 for this or
similar executive  incentive  plans.  Amounts  paid, if  any,  to  the  officers
participating in the Bonus Plan are included in the Summary Compensation Table.
 
    In  1996, the Company adopted a  two year incentive automobile lease program
that provides for the Company to pay lease payments ranging from $600 to  $1,000
per  month for the Company's executive officers  if the Company meets or exceeds
certain net income performance  levels. The program also  provides that if  such
performance  levels are met in 1996 and  1997, the Company will pay from $25,000
to $45,000 towards the buyout of the leased vehicles.
 
    During 1995  and 1996,  the Company  granted certain  stock options  to  its
executive  officers which were  subject to accelerated  vesting schedules if the
Company met or exceeded certain net income and sales revenue performance levels.
In February 1996, vesting  schedules for options to  purchase 249,000 shares  of
the  Company's  Common  Stock  were  accelerated  because  the  Company  met the
specified performance levels.
 
1995 STOCK OPTION PLAN
 
    See "PROPOSAL NO. 2  -- APPROVAL OF  1995 STOCK OPTION  PLAN" for a  summary
description of this plan.
 
1993 STOCK OPTION PLAN
 
    The  1993  Stock  Option Plan  (the  "1993  Plan") authorizes  the  grant of
incentive and nonqualified stock options to officers and key employees. The 1993
Plan also provides for the automatic annual grant of nonqualified stock  options
to  purchase 33,000 shares (as adjusted for  stock splits and dividends) to each
non-employee director  of  the  Company.  The 1993  Plan  covers  a  maximum  of
1,320,000  shares of the  Company's Common Stock (adjusted  for stock splits and
dividends) of  which  options to  purchase  825,000  shares may  be  granted  to
officers  and key  employees and 495,000  shares to  non-employee directors. The
1993 Plan terminates in December  1996 at which time  no further options may  be
granted.
 
    Options  issued under  the 1993  Plan must have  an exercise  price at least
equal to the fair market value on the date of grant and a term of not more  than
ten  years.  Options  are  generally not  transferable  and  are  exercisable in
accordance with vesting schedules established by the Compensation Committee (the
"Committee") of the Board of Directors administering the Plan.
 
    The Committee  establishes  with  respect  to  each  option  granted  to  an
employee,  and sets forth in the option agreement, the effect of the termination
of employment  on the  rights and  benefits  thereunder. If  the services  of  a
non-employee  director terminate by  reason of death,  disability or retirement,
options granted pursuant to the 1993 Plan become immediately exercisable and may
be exercised  for  up to  one  year after  the  date of  termination,  or  until
expiration of the option, if earlier. If the services of a non-employee director
terminate   for  any  other  reason,  the  non-employee  director  may  exercise
 
                                       9
<PAGE>
any options which were exercisable on the date of termination for up to 90  days
after the date of termination. In the event of certain changes in control of the
Company, options generally become immediately exercisable.
 
    As  of March 31,  1996 there were 1,122,000  shares subject to non-qualified
options outstanding under the 1993 Plan and 198,000 shares available for further
issuance (as adjusted for stock splits and dividends).
 
1990 LONG-TERM INCENTIVE COMPENSATION PLAN
 
    The 1990  Long-Term  Incentive  Compensation  Plan  (the  "Incentive  Plan")
authorizes  the grant  of incentive  stock options,  nonqualified stock options,
stock appreciation  rights,  restricted stock  and  performance bonuses  or  any
combination of the foregoing to key executive and management employees.
 
    Options issued under the Incentive Plan must have an exercise price at least
equal  to the fair market value on the date of grant and a term of not more than
ten years. Options may not be transferred except by will or the laws of  descent
or  distribution  and  are  exercisable  in  accordance  with  vesting schedules
established by the Committee.
 
    In the event of termination of an option holder's employment for cause,  all
outstanding  options  lapse at  the  time of  such  termination, subject  to the
discretion of the  Committee. In the  event of termination  by reason of  death,
retirement  or  disability,  the option  holder  may exercise  options  that are
exercisable through the date of termination within the earlier of one year  from
the date of termination or lapse of such option. In the event of termination not
for  cause,  options must  generally be  exercised within  the earlier  of three
months following termination  or lapse of  the option. In  the event of  certain
changes in control, options generally become immediately exercisable.
 
    As  of  March  31,  1996  there  were  721,494  shares  subject  to  options
outstanding under  the  Incentive Plan  and  564 shares  available  for  further
issuance (as adjusted for stock splits and dividends).
 
                                       10
<PAGE>
                       OPTION GRANTS IN LAST FISCAL YEAR
 
    The  following  table sets  forth a  summary  of certain  nonqualified stock
options granted to  the Company's named  officers during 1995  (as adjusted  for
stock splits and dividends).
 
<TABLE>
<CAPTION>
                                                                                             POTENTIAL REALIZABLE
                                                                                               VALUE AT ASSUMED
                                                                                            ANNUAL RATES OF STOCK
                                                                                            PRICE APPRECIATION FOR
                                    INDIVIDUAL GRANTS                                            OPTION TERM
- ------------------------------------------------------------------------------------------  ----------------------
                (A)                      (B)            (C)            (D)         (E)         (F)         (G)
 
<S>                                  <C>          <C>              <C>          <C>         <C>        <C>
                                                  % OF 1,698,000
                                                   TOTAL OPTIONS
                                                    GRANTED TO      EXERCISE
                                       OPTIONS     EMPLOYEES IN     PRICE ($/   EXPIRATION
               NAME                  GRANTED (#)       1995          SHARE)        DATE      5% ($)      10% ($)
- -----------------------------------  -----------  ---------------  -----------  ----------  ---------  -----------
Alan D. Kennedy                          90,000           7.1%          15.67     12/20/05    886,930    2,247,258
                                         30,000                          8.83      5/15/05    166,655      422,339
William E. Spears                        72,000           5.7%          15.67     12/20/05    709,397    1,797,806
                                         25,500                          8.83      5/15/05    141,657      358,988
Douglas Faggioli                         72,000           5.7%          15.67     12/20/05    709,397    1,797,806
                                         25,500                          8.83      5/15/05    141,657      358,988
Eugene L. Hughes                         72,000           5.7%          15.67     12/20/05    709,397    1,797,806
                                         25,500                          8.83      5/15/05    141,657      358,988
Dale G. Lee                              54,000           4.3%          15.67     12/20/05    532,048    1,348,355
                                         19,500                          8.83      5/15/05    108,326      274,520
</TABLE>
 
                        OPTION EXERCISES DURING 1995 AND
                           1995 YEAR-END VALUE TABLE
 
    The  following table sets  forth certain information  regarding the exercise
and value of nonqualified stock options  held by the named officers during  1995
(as adjusted for stock splits and dividends).
 
<TABLE>
<CAPTION>
                            AGGREGATED OPTION EXERCISES IN 1995 AND 1995 YEAR-END OPTION VALUE
- --------------------------------------------------------------------------------------------------------------------------
               (A)                        (B)               (C)                  (D)                       (E)
 
<S>                                <C>                <C>              <C>                      <C>
                                                                                                     DOLLAR VALUE OF
                                                                                                       UNEXERCISED
                                                                        NUMBER OF UNEXERCISED    IN-THE-MONEY OPTIONS AT
                                                                          OPTIONS AT FISCAL          FISCAL YEAR-END
                                    SHARES ACQUIRED   VALUE REALIZED          YEAR-END          EXERCISABLE/UNEXERCISABLE
              NAME                  ON EXERCISE (#)         ($)        EXERCISABLE/UNEXERCISABLE            ($)
- ---------------------------------  -----------------  ---------------  -----------------------  --------------------------
Alan D. Kennedy                                0                 0           396,440/183,800           4,826,210/971,056
William E. Spears                              0                 0            33,000/114,000             335,498/425,825
Douglas Faggioli                               0                 0           116,545/114,000           1,417,563/425,825
Eugene L. Hughes                               0                 0           126,225/114,000           1,460,938/425,825
Dale G. Lee                                    0                 0             91,190/90,000           1,093,764/356,826
</TABLE>
 
401(K) PLAN
 
    The  Company sponsors a qualified deferred compensation plan ("401(k) Plan")
under Section 401(k) of the Internal  Revenue Code, pursuant to which  full-time
employees may reduce their salaries
 
                                       11
<PAGE>
by  up to 10% of their compensation limited  to a maximum of $9,500 and have the
salary reduction amounts contributed to the 401(k) Plan. Such contributions  are
100%  matched  by  the  Company,  up  to  a  maximum  of  5%  of  the employee's
compensation. Participants  are  fully  vested  at all  times  in  their  salary
reduction  and  matching  contributions. Participants  are  eligible  to receive
distribution  of  vested  amounts  upon  retirement,  death  or  disability,  or
termination  of employment. Contributions by the Company to the 401(k) Plan were
approximately  $478,000,  $284,000  and  $314,000  for  1995,  1994  and   1993,
respectively.  Amounts contributed for officers participating in the 401(k) Plan
are included in the Summary Compensation Table above.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The Board  of  Directors'  Compensation Committee  is  composed  of  Merrill
Gappmayer,  Kristine  F.  Hughes  and Pauline  T.  Hughes.  Kristine  F. Hughes,
Chairperson of  the Board  of Directors,  is  married to  Eugene L.  Hughes,  an
officer  and  director  of the  Company.  See  "PROPOSAL NO.  1  --  ELECTION OF
DIRECTORS."
 
    THE FOLLOWING REPORT OF THE COMPENSATION COMMITTEE AND THE PERFORMANCE GRAPH
THAT APPEARS IMMEDIATELY AFTER SUCH REPORT SHALL NOT BE DEEMED TO BE  SOLICITING
MATERIAL  OR TO BE FILED  WITH THE SECURITIES AND  EXCHANGE COMMISSION UNDER THE
SECURITIES ACT OF 1933 OR THE SECURITIES EXCHANGE ACT OF 1934 OR INCORPORATED BY
REFERENCE IN ANY DOCUMENT SO FILED.
 
                                       12
<PAGE>
                      REPORT OF THE COMPENSATION COMMITTEE
 
To: The Board of Directors
 
    As members of the Compensation Committee  (the "Committee"), it is our  duty
to  administer  various stock  option and  incentive  compensation plans  of the
Company. In addition,  the Committee recommends  to the Board  of Directors  the
compensation  to  be  paid to  the  Company's  officers and  key  employees. The
Committee  also  reviews  compensation  policies  applicable  to  officers   and
considers the relationship of corporate performance to that compensation.
 
    The  Committee submits  a report  to the  Board concerning  the compensation
policies  followed  by  the  Committee  in  recommending  compensation  for  the
Company's  chief executive and other officers. In establishing such compensation
for 1995,  the Committee  considered  a number  of  factors, including  what  it
believed  to  be the  competitive  level of  compensation  that is  necessary to
attract, retain and motivate qualified  officers. In this regard, the  Committee
reviewed  several salary reports and surveys.  The Committee also considered (i)
an officer's contribution to the Company's operating performance, as measured by
increases in  sales  revenues, profitability  and  return on  assets,  (ii)  the
officer's contribution to helping the Company meet its other objectives, such as
providing  a high level of service to  the Company's customers and in maximizing
shareholder value, and (iii) the Chief Executive Officer's evaluation of each of
the officers. For  the Chief  Executive Officer,  the Committee  also took  into
consideration  the Company's overall  stock performance as  measured against the
stock market and  the performance of  the Company in  its overseas markets.  For
1995 salaries, the Committee applying the factors set forth above increased base
salaries   from  5%  to  10%  over  1994  levels  for  an  average  increase  of
approximately 6%.
 
    The compensation policy of the Company, which is endorsed by the  Committee,
is  that a substantial portion of the annual compensation of each officer relate
to and  be contingent  upon  the performance  of the  Company,  as well  as  the
individual  contribution  of each  officer. As  a result,  much of  an officer's
compensation is subject directly  to annual bonus  compensation measured by  the
Company's  achievement of  certain sales and  income goals.  Under the Company's
Exempt Employee  Incentive Compensation  Plan,  bonuses are  paid based  on  the
officer's performance and the performance of the entire Company. The Company has
also  adopted an automobile lease  program where the lease  payments are made by
the Company if the Company meets or exceeds certain income goals. The  Committee
believes  the compensation  paid to  its officers is  reasonable in  view of the
Company's  performance  and   the  contribution  of   these  officers  to   that
performance.  In this  regard, the Committee  in 1994  completed a comprehensive
review of the Company's compensation  policies and concluded that the  Company's
present policies worked well.
 
    All  officers and  key employees participate  in the  Company's stock option
plans. Options granted thereunder, may  provide for the acceleration of  vesting
if  the  Company  meets or  exceeds  certain  income and/or  revenue  goals. The
Committee believes  that  stock  options  have  been  effective  in  attracting,
motivating  and  retaining  executives  and  key  employees.  During  1995,  the
Committee recommended stock option grants  in the aggregate amount of  1,599,000
shares (as adjusted for stock splits and dividends) all of which were subject to
accelerated vesting.
 
    No member of the Committee is a former or current officer or employee of the
Company or any of its subsidiaries.
 
                                          Compensation Committee
 
Dated April 12, 1996                      MERRILL GAPPMAYER
                                          KRISTINE F. HUGHES
                                          PAULINE T. HUGHES
 
                                       13
<PAGE>
                          CORPORATE STOCK PERFORMANCE
 
    The  following graph compares the performance (total return on investment as
measured by the change in the year-end stock price plus reinvested dividends) of
the Common Stock of the Company ("NATR") with that of the Index for NASDAQ Stock
Market (U.S. companies) and the Index  for NASDAQ Stock (SIC 2800-2899) for  the
five years ended December 31, 1995.
 
                COMPARISON OF FIVE YEAR-CUMULATIVE TOTAL RETURNS
                             PERFORMANCE GRAPH FOR
                        NATURE'S SUNSHINE PRODUCTS, INC.
 
PREPARED BY THE CENTER FOR RESEARCH IN SECURITY PRICES
Produced on 04/08/96 including data to 12/29/95
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
           NATURE'S SUNSHINE    NASDAQ STOCK MARKET    NASDAQ STOCKS (SIC 2800-2899 COMPANIES)
             PRODUCTS, INC.       (US COMPANIES)            CHEMICALS AND ALLIED PRODUCTS
<S>        <C>                 <C>                    <C>
12/30/90                100.0                  100.0                                      100.0
12/31/91                291.5                  160.5                                      229.8
12/31/92                462.5                  186.8                                      198.4
12/31/93                404.9                  214.5                                      177.5
12/30/94                452.4                  209.7                                      139.4
12/29/95                942.6                  296.6                                      236.1
</TABLE>
 
                                       14
<PAGE>
              PROPOSAL NO. 2 -- APPROVAL OF 1995 STOCK OPTION PLAN
 
    The  Board of  Directors believes that  the Company's  existing stock option
programs have  been effective  in attracting  and retaining  executives and  key
employees.  In order  to increase  the number of  shares available  for grant to
employees and to provide for flexibility and an incentive to key employees,  the
Board  of Directors has unanimously adopted the Company's 1995 Stock Option Plan
(the "Plan"). At the Annual Meeting,  shareholders will be requested to  approve
the Plan.
 
    The  Plan  permits  the grant  of  stock options  (collectively  referred to
hereinafter as "options" and  individually as an "option")  to key employees  of
the  Company and its subsidiaries. The Plan covers a maximum of 1,650,000 shares
of the Company's Common Stock (as adjusted for a March 1996 three-for-two  stock
split).  The following discussion summarizes the  material features of the Plan;
it is, however, qualified in its entirety  by reference to the full text of  the
Plan,  which is attached to  this Proxy Statement as Appendix  A. As of April 8,
1996, options  to purchase  1,494,687 shares  of Common  Stock were  outstanding
under  the Plan (subject to shareholder approval of the Plan). On such date, the
market value of the Common Stock issuable under the Plan was $24.50 per share.
 
SUMMARY DESCRIPTION OF 1995 STOCK OPTION PLAN
 
    ADMINISTRATION.    The  Plan  would  be  administered  by  the  Compensation
Committee  of the Board of Directors of the Company (the "Committee") consisting
of two or more members of the Board of Directors, each of whom is disinterested.
 
    ELIGIBILITY.  Under the Plan, options may be granted to any officer (whether
or not a director of the Company)  or key employee of the Company. For  purposes
of the Plan, the term "key employee" shall also include consultants and advisors
to  the Company. Non-employee  directors are not eligible  to participate in the
Plan. The Committee decides which key employees will participate in the Plan and
the number of  options to be  granted to each  employee. As of  March 31,  1996,
approximately  45  employees  were  eligible  for  participation  in  the  Plan,
including eleven executive  officers of  the Company. The  following table  sets
forth  certain  information as  to the  1,494,687 options  presently outstanding
under the Plan:
 
<TABLE>
<CAPTION>
                                                                                     NUMBER OF
                                NAME AND POSITION                                     OPTIONS
- ----------------------------------------------------------------------------------  -----------
<S>                                                                                 <C>
Alan D. Kennedy
Chief Executive Officer                                                                 90,000
William E. Spears
Executive Vice President                                                                87,300
Douglas Faggioli
Chief Financial Officer                                                                 75,087
Eugene L. Hughes
Senior Vice President                                                                   87,300
Dale G. Lee
Vice President -- U.S. Sales                                                            65,700
Executive Officer Group                                                                816,687
Non-Executive Director Group                                                                 0
Non-Executive Officer
Employee Group                                                                         678,000
</TABLE>
 
                                       15
<PAGE>
    TYPES OF OPTIONS.   Both  incentive and  nonqualified stock  options may  be
granted.  In general, the aggregate fair market value (determined on the date of
grant) of shares of Common Stock  with respect to which incentive stock  options
first  become exercisable by an option holder under all plans of the Company may
not exceed $100,000 in any calendar year. There is no such limit in the case  of
nonqualified stock options.
 
    DURATION   OF  OPTIONS.    Subject  to  early  termination  or  acceleration
provisions (which are summarized below), an option is exercisable in whole or in
part from  the  date  specified  in  the  related  option  agreement  until  the
expiration  date specified  by the  Committee; however,  all options  expire not
later than ten years after the date of grant.
 
    PURCHASE PRICE.   The purchase price  payable upon the  exercise of a  stock
option  granted must be  at least equal to  the fair market  value of the Common
Stock on the date of the grant (defined in the Plan as the closing price of  the
Common  Stock as reported by NASDAQ). Payment  for the exercise by employees may
be made  (i) in  cash or  cash equivalents;  (ii) with  shares of  Common  Stock
already  owned  by  the  option  holder,  with  certain  restrictions;  (iii) if
authorized by  the Committee,  or if  specified  in the  award agreement,  by  a
promissory note; (iv) by notice and third party payment in such manner as may be
authorized by the Committee; or (v) by any combination thereof.
 
    MODIFICATION.   The Committee from time  to time may authorize for employees
generally or in specific  cases only, any adjustment  in the exercise price  of,
the  number of shares subject to the restrictions  upon or the term of an option
granted under the Plan by cancellation of an outstanding option and a subsequent
regranting of an option by amendment  by substitution of an outstanding  option,
by waiver or by other legally valid means.
 
    TERMINATION  OF EMPLOYMENT  OR SERVICE.   The Committee  will establish with
respect to each  option granted  to an  employee, and  set forth  in the  option
agreement,  the  effect  of the  termination  of  employment on  the  rights and
benefits thereunder.
 
    ACCELERATION OF  OPTIONS.   Upon  the  approval  by the  shareholders  of  a
dissolution or liquidation, certain agreements to merge or consolidate, the sale
of  substantially  all  of the  Company's  assets  or certain  other  Changes in
Control, as  such  term  is  defined  in  the  Plan,  each  option  will  become
immediately  exercisable. Such acceleration will  automatically occur unless the
Committee, prior to any such event, determines otherwise. The Committee also may
provide for acceleration of  the exercisability (vesting)  if the Company  meets
certain income and revenue performance levels.
 
    TERM;  TERMINATION; AMENDMENT.   No  option may  be granted  more than three
years after December  20, 1995, the  effective date  of the Plan.  The Board  of
Directors may suspend, terminate or amend the Plan, but no amendment may (to the
extent  then  required  by  rules promulgated  by  the  Securities  and Exchange
Commission), without approval of the  shareholders, (i) materially increase  the
benefits accruing to participants; (ii) materially increase the aggregate number
of  shares which may  be issued under  the Plan; or  (iii) materially modify the
eligibility requirements for participation in the Plan.
 
FEDERAL INCOME TAX CONSEQUENCES
 
    NONQUALIFIED OPTIONS.  An employee receiving a nonqualified option under the
Plan does not  recognize taxable  income on  the date  of grant  of the  option,
assuming  (as is usually the case with plans  of this type) that the option does
not have a readily ascertainable  fair market value at  the time it is  granted.
However,  the employee must  generally recognize ordinary income  at the time of
exercise of the nonqualified option in the amount of the difference between  the
option exercise price and the fair
 
                                       16
<PAGE>
market value of the Common Stock on the date of exercise. The amount of ordinary
income  recognized by  an employee is  generally deductible by  the Company. The
deduction is normally available in the year that the income is recognized.  Upon
subsequent  disposition,  any  further  gain  or loss  is  taxable  either  as a
short-term or long-term capital gain or loss, depending upon the length of  time
that the shares of Common Stock are held.
 
    INCENTIVE  STOCK OPTIONS.   An  employee who  is granted  an incentive stock
option under the Plan does  not recognize taxable income  either on the date  of
grant  or on the  date of its timely  exercise. However, the  excess of the fair
market value of  the Common Stock  received upon the  exercise of the  incentive
stock  option over  the option  exercise price  is includable  in the employee's
alternative  minimum  taxable  income  ("AMTI")  and  may  be  subject  to   the
alternative  minimum tax ("AMT"). For AMT purposes only, the basis of the Common
stock acquired by the exercise of an incentive stock option is increased by  the
amount of such excess.
 
    Upon  disposition of the Common Stock acquired upon exercise of an incentive
stock option, long-term  capital gain or  loss will be  recognized in an  amount
equal  to the difference between  the sales price and  the option exercise price
(except that for AMT purposes the gain  or loss would be the difference  between
the sales price and the employee's basis increased as described in the preceding
paragraph),  provided that  the employee  has not  disposed of  the Common Stock
within two years after  the date of grant  or within one year  from the date  of
exercise.  If the employee disposes of  the Common Stock without satisfying both
holding period requirements (a  "Disqualifying Disposition"), the employee  will
generally   recognize  ordinary  income  at   the  time  of  such  Disqualifying
Disposition to  the extent  of the  lesser of:  (i) the  difference between  the
exercise  price and the  fair market value of  the Common Stock  on the date the
incentive stock option is exercised or (ii) the difference between the  exercise
price  and the amount realized on  such Disqualifying Disposition. Any remaining
gain or any net  loss is treated  as a short-term or  long-term capital gain  or
loss,  depending upon  the length of  time that the  Common Stock is  held. If a
Disqualifying Disposition occurs  at a loss  in the same  taxable year that  the
excess  of the fair market value of the Common Stock received on exercise of the
incentive stock option over the exercise  price is includable in the  employee's
AMTI,  the amount includable will  not exceed the amount  equal to the excess of
the amount realized on  the Disqualifying Disposition  over the exercise  price.
Unlike  the case in which a nonqualified option is exercised, the Company is not
entitled to a  tax deduction  upon either the  timely exercise  of an  incentive
stock  option or upon disposition of the  Common Stock acquired pursuant to such
exercise, except to the extent that the employee recognizes ordinary income in a
Disqualifying Disposition.
 
    ACCELERATED PAYMENTS.  If, as a result of certain changes in control of  the
Company,  a recipient's  options become immediately  exercisable, the additional
economic value,  if  any, attributable  to  the  acceleration may  be  deemed  a
"parachute  payment." The additional value will be deemed a parachute payment if
such value, when combined with the value  of other payments which are deemed  to
result from the change in control, equals or exceeds a threshold amount equal to
300%  of  the  recipient's average  annual  taxable compensation  over  the five
calendar years preceding the year in which the change in control occurs, in such
cases, the excess of the total parachute payments over such recipient's  average
annual taxable compensation will be subject to a 20% nondeductible excise tax in
addition  to  any income  tax payable.  The Company  will not  be entitled  to a
deduction for that  portion of  any parachute payment  which is  subject to  the
excise tax.
 
    TAX  WITHHOLDING.  Upon any  exercise or vesting of  any option, the Company
may require a participant to pay the amount of any taxes that the Company may be
required to withhold with
 
                                       17
<PAGE>
respect to such transaction. If withholding  is required in connection with  the
delivery  of  Common  Stock under  the  Plan,  the Committee  may  grant  to the
participant the  right to  elect, subject  to certain  conditions, to  have  the
Company  reduce the number  of shares to  be delivered by  the number of shares,
valued  at  their  fair  market  value,  that  would  satisfy  the   withholding
obligation.
 
RECOMMENDATION OF YOUR BOARD OF DIRECTORS "FOR" THIS PROPOSAL
 
    The  Board of Directors believes that the  adoption of the Plan will promote
the interests of  the Company  and its shareholders  and enable  the Company  to
attract,  retain and reward  persons important to  the Company's success through
the recognition  of the  attainment of  long-term Company  goals and  objectives
reflected  in share values. To approve the Plan, the affirmative vote of holders
of a majority of the shares present  or represented and entitled to vote on  the
proposal at the meeting is required.
 
    The  members of the Board  also believe that the adoption  of the Plan is in
the best interests of the Company  and its shareholders. Accordingly, the  Board
of  Directors has  approved the  adoption of  the Plan  and recommends  that the
shareholders vote "FOR" the proposal to adopt the Plan. Proxies solicited by the
Board of Directors will be so voted unless shareholders specify otherwise.
 
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
    Maria del  Carmen Cisneros,  the general  manager of  the Company's  Mexican
subsidiary,  received a  total of $536,459  of compensation from  the Company in
1995. Of that  amount, $87,910  was salary  and bonus  and the  balance was  for
commissions  received as an  independent distributor of  the Company's products.
Ms. Cisneros also  borrowed $250,000  from the Company  in 1995,  pursuant to  a
two-year  secured  9% promissory  note. As  of March  31, 1996,  the outstanding
balance on the note was $141,317.
 
    Maria Teresa Polo de Abello, the general manager of the Company's  Colombian
subsidiary,  received a  total of $217,709  of compensation from  the Company in
1995. Of that  amount, $114,650 was  salary and  bonus and the  balance was  for
commissions received as an independent distributor of the Company's products.
 
    In 1992, the Company adopted a key officer loan program to assist certain of
its  officers in purchasing  Common Stock of  the Company. The  loans are due 90
days after demand  or termination of  employment. The loans  are secured by  the
Common Stock purchased and bear interest at 6% per annum.
 
    From  time to time, the Company has made personal loans to assist certain of
its officers and  key employees. Loans  made to officers  are secured by  Common
Stock  of the Company, and are due  90 days after demand. Outstanding loans bear
interest at 6% per annum.
 
    The following  table provides  certain information  about each  director  or
officer  who was indebted to the Company since  January 1, 1995, in an amount in
excess of $60,000. Included in  the table is the name  of each such director  or
officer,  the amount and  nature of the  indebtedness and of  the transaction in
which it was incurred, the largest aggregate amount of indebtedness  outstanding
by each such
 
                                       18
<PAGE>
person  since January 1, 1995 and the amount thereof outstanding as of March 31,
1996. For  the nature  of each  such person's  relationship to  the Company  see
"ELECTION OF DIRECTORS -- Officers and Directors" above.
 
<TABLE>
<CAPTION>
                                                       LARGEST     AGGREGATE
                                                      AGGREGATE   BALANCE AT
          NAME             NATURE OF INDEBTEDNESS      AMOUNT       3/31/96
- ------------------------  -------------------------  -----------  -----------
<S>                       <C>                        <C>          <C>
Alan D. Kennedy           Stock Purchase Loan        $   146,019  $   243,598
                          Personal Loan                  100,232
Eugene L. Hughes          Personal Loans                 120,480            0
Dale G. Lee               Stock Purchase Loan             66,965            0
Joseph A. Speirs          Stock Purchase Loan             66,419            0
</TABLE>
 
                               RELATIONSHIP WITH
                         INDEPENDENT PUBLIC ACCOUNTANTS
 
    The Audit Committee of the Board of Directors of the Company has recommended
to  the Board of Directors  that Arthur Andersen & Co.  be selected again as the
independent public  accountants for  the  Company. The  Board of  Directors  has
accepted  this recommendation and has  selected Arthur Andersen &  Co. to be the
independent public  accountants  for the  Company  for the  fiscal  year  ending
December  31, 1996.  Arthur Andersen &  Co. served as  the Company's independent
public accountants for the fiscal year ended December 31, 1995.
 
    Representatives of Arthur  Andersen & Co.  are expected to  attend the  1996
Annual  Meeting and will have an opportunity  to make a statement if they desire
to do  so, and  they will  be  available to  answer appropriate  questions  from
shareholders.
 
                             SHAREHOLDER PROPOSALS
 
    If  a shareholder wishes to present a proposal at the 1997 Annual Meeting of
Shareholders, the proposal must be received by Nature's Sunshine Products, Inc.,
75 East 1700 South, Provo, Utah 84606  prior to December 15, 1996. The Board  of
Directors  will review any proposal which is received by that date and determine
whether it is a proper proposal to present to the 1997 Annual Meeting.
 
                                 VOTE REQUIRED
 
    A majority of the 18,501,924 issued  and outstanding shares of Common  Stock
of  the Company shall constitute a quorum  at the Annual Meeting. Under the Utah
Revised Business Corporation Act,  directors are elected by  a plurality of  the
votes  cast by the shares entitled to vote in the election at the Annual Meeting
provided a quorum is present. The affirmative vote of at least a majority of the
shares represented at  the meeting is  required for adoption  of the 1995  Stock
Option Plan and all other proposals to come before the meeting. The Company does
not  have any specific charter  or by-law provisions dealing  with the method by
which votes will be counted.  Historically, the Company has counted  abstentions
and  broker  non-votes for  quorum purposes  but the  votes represented  by such
shares are not counted in computing the results of the election of directors  or
other resolutions.
 
                                       19
<PAGE>
    Votes  cast by shareholders who attend and vote in person or by proxy at the
Annual Meeting will be counted by inspectors to be appointed by the Company  (it
is anticipated that the inspectors will be employees, attorneys or agents of the
Company).
 
                                 OTHER MATTERS
 
    As  of  the date  of this  Proxy Statement,  the Board  of Directors  of the
Company does not  intend to present  and has  not been informed  that any  other
person  intends to present a matter for  action at the 1996 Annual Meeting other
than as set  forth herein  and in  the Notice of  Annual Meeting.  If any  other
matter  properly comes before  the meeting, it  is intended that  the holders of
Proxies will act in accordance with their best judgment. The Board of  Directors
may  read  the minutes  of  the 1995  Annual  Meeting of  Shareholders  and make
reports, but shareholders will  not be requested to  approve or disapprove  such
minutes or reports.
 
    In  addition to the solicitation of Proxies by mail, certain of the officers
and employees of the  Company, without extra  compensation, may solicit  Proxies
personally  or by  telephone. The  Company will  also request  brokerage houses,
nominees, custodians  and fiduciaries  to forward  soliciting materials  to  the
beneficial owners of Common Stock held of record and will reimburse such persons
for  forwarding such material. The cost of  this solicitation of Proxies will be
borne by the Company.
 
    COPIES OF  THE COMPANY'S  ANNUAL REPORT  ON FORM  10-K (INCLUDING  FINANCIAL
STATEMENTS  AND  FINANCIAL STATEMENT  SCHEDULES) FILED  WITH THE  SECURITIES AND
EXCHANGE COMMISSION MAY BE OBTAINED WITHOUT CHARGE BY WRITING TO THE COMPANY  --
ATTENTION: INVESTOR RELATIONS DEPARTMENT, 75 EAST 1700 SOUTH, PROVO, UTAH 84606.
Copies of the Company's 1995 Annual Report to Shareholders are being mailed with
this  Proxy Statement. Additional copies may also  be obtained by writing to the
Company's Investor Relations Department, at the above address.
 
    The enclosed Proxy is furnished for you to specify your choices with respect
to the matters  referred to  in the accompanying  notice and  described in  this
Proxy   Statement.  If  you  wish  to   vote  in  accordance  with  the  Board's
recommendations, merely sign, date and return the Proxy in the enclosed envelope
which requires no postage  if mailed in  the United States.  A prompt return  of
your Proxy will be appreciated.
 
                                            By Order of the Board of Directors
                                                    BRENT F. ASHWORTH
                                                        SECRETARY
Provo, Utah
April 12, 1996
 
                                       20
<PAGE>
                                   APPENDIX A
 
                        NATURE'S SUNSHINE PRODUCTS, INC.
                             1995 STOCK OPTION PLAN
 
                               TABLE OF CONTENTS
 
<TABLE>
<C>        <S>                                                                             <C>
I.  THE PLAN
      1.1  PURPOSE.......................................................................        A-1
      1.2  ADMINISTRATION AND AUTHORIZATION; POWER AND PROCEDURE.........................        A-1
      1.3  PARTICIPATION.................................................................        A-2
      1.4  SHARES AVAILABLE FOR OPTIONS..................................................        A-2
      1.5  GRANT OF OPTIONS..............................................................        A-2
      1.6  TERM OF OPTIONS...............................................................        A-3
      1.7  LIMITATIONS ON EXERCISE OF OPTIONS............................................        A-3
      1.8  ACCEPTANCE OF NOTES TO FINANCE EXERCISE.......................................        A-3
      1.9  NO TRANSFERABILITY............................................................        A-4
 
II.  EMPLOYEE OPTIONS....................................................................        A-4
      2.1  GRANTS........................................................................        A-4
      2.2  OPTION PRICE..................................................................        A-5
      2.3  LIMITATIONS ON GRANT AND TERMS OF INCENTIVE STOCK OPTIONS.....................        A-5
      2.4  LIMITS ON 10% HOLDERS.........................................................        A-5
      2.5  OPTION REPRICING/CANCELLATION AND REGRANT/WAIVER OF RESTRICTIONS..............        A-5
 
III.  OTHER PROVISIONS.................................................................          A-5
      3.1  RIGHTS OF ELIGIBLE EMPLOYEES, PARTICIPANTS AND BENEFICIARIES..................        A-5
      3.2  ADJUSTMENTS; ACCELERATION.....................................................        A-6
      3.3  EFFECT OF TERMINATION OF EMPLOYMENT...........................................        A-7
      3.4  COMPLIANCE WITH LAWS..........................................................        A-7
      3.5  TAX WITHHOLDING...............................................................        A-7
      3.6  PLAN AMENDMENT, TERMINATION AND SUSPENSION....................................        A-8
      3.7  PRIVILEGES OF STOCK OWNERSHIP.................................................        A-8
      3.8  EFFECTIVE DATE OF THE PLAN....................................................        A-8
      3.9  TERM OF THE PLAN..............................................................        A-8
      3.10 GOVERNING LAW; CONSTRUCTION; SEVERABILITY.....................................        A-9
      3.11 CAPTIONS......................................................................        A-9
      3.12 EFFECT OF CHANGE OF SUBSIDIARY STATUS.........................................        A-9
      3.13 NON-EXCLUSIVITY OF PLAN.......................................................        A-9
 
IV.  DEFINITIONS.........................................................................        A-9
      4.1  DEFINITIONS...................................................................        A-9
</TABLE>
 
                                       i
<PAGE>
                        NATURE'S SUNSHINE PRODUCTS, INC.
 
                             1995 STOCK OPTION PLAN
 
                                  I.  THE PLAN
 
    1.1  PURPOSE
 
    The  purpose  of this  Plan  is to  promote the  success  of the  Company by
providing an additional  means through the  grant of stock  options to  attract,
motivate,  retain and reward  key employees, including  officers, whether or not
directors, of  the  Company  with  incentives  for  high  levels  of  individual
performance  and improved  financial performance  of the  Company. "Corporation"
means Nature's Sunshine Products, Inc., a Utah corporation, and "Company"  means
the  Corporation  and  its  Subsidiaries, collectively.  These  terms  and other
capitalized terms are defined in Article IV.
 
    1.2  ADMINISTRATION AND AUTHORIZATION; POWER AND PROCEDURE
 
    (a)  COMMITTEE.   This  Plan shall  be administered  by and  all Options  to
Eligible Employees shall be authorized by the Committee. Action of the Committee
with  respect to the  administration of this  Plan shall be  taken pursuant to a
majority vote or by written consent of its members.
 
    (b)  PLAN  OPTIONS; INTERPRETATION;  POWERS OF  COMMITTEE.   Subject to  the
express provisions of this Plan, the Committee shall have the authority:
 
        (i)  to  determine  from  among those  persons  eligible  the particular
    Eligible Employees who will receive any Options;
 
        (ii) to  grant Options  to Eligible  Employees, determine  the price  at
    which  the Options may be  exercised (equal to at  least Fair Market Value),
    the amount of securities  to be subject to  such Options, and determine  the
    other  specific terms  and conditions  of such  Options consistent  with the
    express limits of  this Plan,  and establish  the installments  (if any)  in
    which  such Options shall  become exercisable, or  determine that no delayed
    exercisability is required, and establish the events of termination of  such
    Options;
 
       (iii)  to  approve the  forms  of Option  Agreements  (which need  not be
    identical either as to type of option or as among Participants);
 
       (iv) to construe and interpret this Plan and any agreements defining  the
    rights  and obligations of the Company  and employee Participants under this
    Plan, further define the terms used  in this Plan, and prescribe, amend  and
    rescind rules and regulations relating to the administration of this Plan;
 
        (v)  to cancel, modify,  or waive the  Corporation's rights with respect
    to, or modify,  discontinue, suspend,  or terminate any  or all  outstanding
    Options  held by Eligible  Employees, subject to  any required consent under
    Section 3.6;
 
       (vi) to accelerate or extend the exercisability or extend the term of any
    or all such outstanding Options within the maximum ten-year term of  Options
    under Section 1.6; and
 
       (vii)  to make  all other  determinations and  take such  other action as
    contemplated by  this Plan  or as  may  be necessary  or advisable  for  the
    administration of this Plan and the effectuation of its purposes.
 
                                      A-1
<PAGE>
    (c)   BINDING  DETERMINATIONS.   Any action  taken by,  or inaction  of, the
Corporation, any Subsidiary, the Board or the Committee relating or pursuant  to
this  Plan shall be  within the absolute  discretion of that  entity or body and
shall be conclusive  and binding upon  all persons.  No member of  the Board  or
Committee,  or officer of the Corporation or any Subsidiary, shall be liable for
any such action or inaction of the  entity or body, of another person or  except
in  circumstances involving  bad faith, of  himself or herself.  Subject only to
compliance with the express provisions hereof,  the Board and Committee may  act
in  their absolute discretion in matters  within their authority related to this
Plan.
 
    (d)  RELIANCE ON EXPERTS.  In  making any determination or in taking or  not
taking  any action under this Plan, the Committee  or the Board, as the case may
be, may obtain and may rely  upon the advice of experts, including  professional
advisors  to the Corporation. No director, officer or agent of the Company shall
be liable for any such action or determination taken or made or omitted in  good
faith.
 
    (e)   DELEGATION.  The Committee may delegate ministerial, non-discretionary
functions to individuals who are officers or employees of the Company.
 
    1.3  PARTICIPATION
 
    Options may  be granted  by the  Committee only  to those  persons that  the
Committee determines to be Eligible Employees. An Eligible Employee who has been
granted  an Option may, if otherwise  eligible, be granted additional Options if
the Committee shall so determine.  Non-Employee Directors shall not be  eligible
to receive any Options through this Plan.
 
    1.4  SHARES AVAILABLE FOR OPTIONS
 
    Subject  to the  provisions of  Section 3.2, the  capital stock  that may be
delivered under this Plan  shall be shares of  the Corporation's authorized  but
unissued  Common  Stock and  any shares  of  its Common  Stock held  as treasury
shares. The shares may be delivered for any lawful consideration.
 
    (a)  NUMBER OF SHARES.   The maximum number of  shares of Common Stock  that
may  be issued pursuant to Options granted to Eligible Employees under this Plan
is 1,100,000 shares, subject to adjustments contemplated by Section 3.2.
 
    (b)  CALCULATION OF AVAILABLE SHARES  AND REPLENISHMENT.  Shares subject  to
outstanding  Options that are derivative securities (as defined in Rule 16a-1(c)
under the Exchange  Act) shall  be reserved for  issuance. If  any Option  shall
expire  or be canceled or terminated without  having been exercised in full, the
unpurchased share subject thereto shall again  be available for the purposes  of
the  Plan,  subject  to any  applicable  limitations  under Rule  16b-3.  If the
Corporation withholds shares of Common Stock pursuant to Section 3.5, the number
of shares that would have  been deliverable with respect  to an Option but  that
are  withheld pursuant  to the provisions  of Section  3.5 may in  effect not be
issued, but  the  aggregate  number  of shares  issuable  with  respect  to  the
applicable  Option and under the  Plan shall be reduced  by the number of shares
withheld and such  shares shall not  be available for  additional Options  under
this Plan.
 
    1.5  GRANT OF OPTIONS
 
    Subject  to  the  express  provisions  of  this  Plan,  the  Committee shall
determine the number of shares  of Common Stock subject  to each Option and  the
exercise  price thereof. Each  Option shall be evidenced  by an Option Agreement
signed by the Corporation and by the Participant.
 
                                      A-2
<PAGE>
    1.6  TERM OF OPTIONS
 
    Each Option and all executory rights or obligations under the related Option
Agreement shall expire on such date as shall be determined by the Committee  but
not later than ten (10) years after the Grant date.
 
    1.7  LIMITATIONS ON EXERCISE OF OPTIONS
 
    (a)  PROVISIONS FOR EXERCISE.  No Option shall be exercisable until at least
six  months after the  later of (i)  the initial Grant  Date or (ii) stockholder
approval of the Plan,  and once exercisable an  Option shall remain  exercisable
until  the expiration or earlier termination of the Option, unless the Committee
otherwise provides. Notwithstanding the foregoing,  the Committee may reduce  or
eliminate  the six  month requirement  for Participants  who are  not subject to
Section 16 of the Exchange Act.
 
    (b)  PROCEDURE.  Any exercisable Option shall be deemed to be exercised when
the Treasurer of the Corporation receives  written notice of such exercise  from
the  Participant, together  with the  required payment  made in  accordance with
Section 2.2(b) or 5.3, as the case may be.
 
    (c)  FRACTIONAL SHARES/MINIMUM ISSUE.   Fractional share interests shall  be
disregarded,  but may be  accumulated. The Committee,  however, may determine in
the case of  Eligible Employees that  cash, other securities  or other  property
will  be paid or transferred in lieu of any fractional share interests. No fewer
than 100 shares may be  purchased on exercise of any  Option at one time  unless
the  number purchased  is the  total number at  the time  available for purchase
under the Option.
 
    1.8  ACCEPTANCE OF NOTES TO FINANCE EXERCISE
 
    The Corporation may, with the Committee's approval, accept one or more notes
from any Eligible  Employee in connection  with the exercise  or receipt of  any
outstanding  Option,  provided  that  any  such note  shall  be  subject  to the
following terms and conditions:
 
        (a) The principal of the note shall not exceed the amount required to be
    paid to the Corporation upon the exercise or receipt of one or more  Options
    under  the Plan and the note shall  be delivered directly to the Corporation
    in consideration of such exercise or receipt.
 
        (b) The initial term of the  note shall be determined by the  Committee;
    provided that the term of the note, including extensions, shall not exceed a
    period of 10 years.
 
        (c) The note shall provide for full recourse to the Employee Participant
    and  shall bear interest at a rate  determined by the Committee but not less
    than the applicable imputed interest rate specified by the Code.
 
        (d) If the employment of the Employee Participant terminates, the unpaid
    principal balance  of the  note shall  become due  and payable  on the  10th
    business  day after such  termination; provided, however, that  if a sale of
    such shares would cause such  Employee Participant to incur liability  under
    Section  16(b) of the Exchange Act, the  unpaid balance shall become due and
    payable on the 10th business day after the first day on which a sale of such
    shares could have been  made without incurring  such liability assuming  for
    these  purposes  that  there  are  no  other  transactions  by  the Employee
    Participant subsequent to such termination.
 
        (e) The  note shall  be secured  by a  pledge of  any shares  or  rights
    financed thereby in compliance with applicable law.
 
                                      A-3
<PAGE>
        (f)  The terms, repayment provisions,  and collateral release provisions
    of the note and the pledge  securing the note shall conform with  applicable
    rules and regulations of the Federal Reserve Board as then in effect.
 
    1.9  NO TRANSFERABILITY
 
    Options  may be exercised only by, and shares issuable pursuant to an Option
shall be issued only to (or registered only in the name of), the Participant or,
if  the  Participant  has  died,  the  Participant's  Beneficiary  or,  if   the
Participant    has   suffered   a   Disability,   the   Participant's   Personal
Representative, if any, or if there is none, the Participant, or (to the  extent
permitted  by applicable law and  Rule 16b-3) to a  third party pursuant to such
conditions and procedures as the Committee may establish. Other than by will  or
the laws of descent and distribution or pursuant to a QDRO or other exception to
transfer  restrictions under Rule  16b-3 (except to the  extent not permitted in
the case of an Incentive Stock Option),  no right or benefit under this Plan  or
any Option, shall be transferrable by the Participant or shall be subject in any
manner   to  anticipation,  alienation,   sale,  transfer,  assignment,  pledge,
encumbrance or charge  (other than to  the Corporation) and  any such  attempted
action  shall be void. The Corporation  shall disregard any attempt at transfer,
assignment or other alienation prohibited  by the preceding sentences and  shall
deliver  such shares of Common  Stock in accordance with  the provisions of this
Plan. The designation of a Beneficiary hereunder shall not constitute a transfer
for these purposes.
 
                             II.  EMPLOYEE OPTIONS
 
    2.1  GRANTS
 
    One or  more Options  may be  granted  under this  Article to  any  Eligible
Employee.  Each  Option  granted may  be  either  an Option  intended  to  be an
Incentive Stock Option, or an Option not  so intended, and such intent shall  be
indicated in the applicable Option Agreement.
 
    2.2  OPTION PRICE
 
    (a)   PRICING  LIMITS.   The purchase  price per  share of  the Common Stock
covered by each  Option shall be  determined by  the Committee at  the time  the
Option  is granted, but in the case of Incentive Stock Options shall not be less
than 100% (110% in the case of a Participant who owns or is deemed to own  under
Section  424(d) of the Code more than 10%  of the total combined voting power of
all classes of stock of the Corporation) of the Fair Market Value of the  Common
Stock on the Grant Date.
 
    (b)   PAYMENT  PROVISIONS.   The purchase price  of any  shares purchased on
exercise of an Option granted  under this Article shall be  paid in full at  the
time  of each purchase in one or a  combination of the following methods: (i) in
cash or by electronic funds transfer; (ii) by check payable to the order of  the
Corporation; (iii) if authorized by the Committee or specified in the applicable
Option  Agreement, by a  promissory note of the  Participant consistent with the
requirements of Section  1.8; (iv)  by notice and  third party  payment in  such
manner  as may be authorized by the Committee;  or (v) by the delivery of shares
of Common Stock of the Corporation  already owned by the Participant,  provided,
however,   that  the  Committee  may  in   its  absolute  discretion  limit  the
Participant's ability to exercise an Option by delivering such shares. Shares of
Common Stock used to satisfy the exercise price of an Option shall be valued  at
their  Fair Market  Value on the  date of exercise  and any such  shares used in
payment shall have been owned  by the Participant at  least six months prior  to
the date of exercise.
 
                                      A-4
<PAGE>
    2.3  LIMITATIONS ON GRANT AND TERMS OF INCENTIVE STOCK OPTIONS
 
    (a)   $100,000 LIMIT.  To the  extent that the aggregate "fair market value"
of stock with respect to which incentive stock options first become  exercisable
by a Participant in any calendar year exceeds $100,000, taking into account both
Common  Stock  subject to  Incentive  Stock Options  under  this Plan  and stock
subject to incentive stock  options under all other  plans of the Company,  such
options  shall be treated  as nonqualified stock options.  For this purpose, the
"fair market value" of the  stock subject to options  shall be determined as  of
the date the options were optioned. In reducing the number of options treated as
incentive  stock options to  meet the $100,000 limit,  the most recently granted
options shall be  reduced first.  To the  extent a  reduction of  simultaneously
granted  options is necessary to meet the  $100,000 limit, the Committee may, in
the manner and to the extent permitted by law, designate which shares of  Common
Stock  are  to be  treated as  shares acquired  pursuant to  the exercise  of an
Incentive Stock Option.
 
    (b)  OPTION PERIOD.  Each  Incentive Stock Option and all rights  thereunder
shall expire no later than ten years after the Grant Date.
 
    (c)   OTHER  CODE LIMITS.   here  shall be  imposed in  any Option Agreement
relating to Incentive Stock  Options such terms and  conditions as from time  to
time  are required in  order that the  Option be an  "incentive stock option" as
that term is defined in Section 422 of the Code.
 
    2.4  LIMITS ON 10% HOLDERS
 
    No Incentive Stock Option may be granted to any person who, at the time  the
Option  is granted, owns (or is deemed to  own under Section 424(d) of the Code)
shares of  outstanding  Common Stock  possessing  more  than 10%  of  the  total
combined  voting power of  all classes of  stock of the  Corporation, unless the
exercise price of such Option is at least  110% of the Fair Market Value of  the
stock  subject to  the Option and  such Option  by its terms  is not exercisable
after the expiration of five years from the date such Option is granted.
 
    2.5  OPTION REPRICING/CANCELLATION AND REGRANT/WAIVER OF RESTRICTIONS
 
    Subject to  Section 1.4  and Section  3.6 and  the specific  limitations  on
Options  contained in this Plan, the Committee  from time to time may authorize,
generally or in specific cases only,  for the benefit of any Eligible  Employee,
any  adjustment in the  exercise price, the  number of shares  subject to or the
term of, an Option granted under this Article by cancellation of an  outstanding
Option  and a subsequent regranting of  an Option, by amendment, by substitution
of an  outstanding Option,  by waiver  or  by other  legally valid  means.  Such
amendment  or other action may  result among other changes  in an exercise price
which is higher or lower than the exercise or purchase price of the original  or
prior  Option, provide for a  greater or lesser number  of shares subject to the
Option, or provide for a longer or shorter vesting or exercise period.
 
                             III.  OTHER PROVISIONS
 
    3.1  RIGHTS OF ELIGIBLE EMPLOYEES, PARTICIPANTS AND BENEFICIARIES
 
    (a)   EMPLOYMENT  STATUS.   Status  as an  Eligible  Employee shall  not  be
construed  as a commitment that any Option will be granted under this Plan to an
Eligible Employee or to Eligible Employees generally.
 
                                      A-5
<PAGE>
    (b)  NO  EMPLOYMENT CONTRACT.   Nothing contained  in this Plan  (or in  any
other  documents related to  this Plan or  to any Option)  shall confer upon any
Eligible Employee or other  Participant any right to  continue in the employ  or
other  service  of  the  Company  or constitute  any  contract  or  agreement of
employment or other service, nor  shall interfere in any  way with the right  of
the  Company  to  change such  person's  compensation  or other  benefits  or to
terminate the employment  of such  person, with  or without  cause, but  nothing
contained in this Plan or any document related hereto shall adversely affect any
independent contractual right of such person without his or her consent thereto.
 
    (c)   PLAN NOT  FUNDED.  No  Participant, Beneficiary or  other person shall
have any  right,  title  or interest  in  any  fund or  in  any  specific  asset
(including  shares of Common  Stock, except as  expressly otherwise provided) of
the Company by reason  of any Option hereunder.  Neither the provisions of  this
Plan  (or of any related documents), nor  the creation or adoption of this Plan,
nor any action taken pursuant to the provisions of this Plan shall create, or be
construed to create, a trust of any kind or a fiduciary relationship between the
Company and any Participant, Beneficiary or other person.
 
    3.2  ADJUSTMENTS; ACCELERATION
 
    (a)  ADJUSTMENTS.  If there shall occur any extraordinary dividend or  other
extraordinary  distribution in respect of the  Common Stock (whether in the form
of  cash,  Common  Stock,   other  securities,  or   other  property),  or   any
recapitalization,  stock split (including a  stock split in the  form of a stock
dividend),   reverse   stock   split,   reorganization,   merger,   combination,
consolidation,  split-up,  spin-off,  combination,  repurchase,  or  exchange of
Common Stock or other  securities of the Corporation,  or there shall occur  any
other  like corporate transaction or event in  respect of the Common Stock, then
the Committee shall,  in such manner  and to such  extent (if any)  as it  deems
appropriate  and  equitable (1)  proportionately adjust  any or  all of  (a) the
number and type of shares of Common Stock (or other securities) which thereafter
may be made the subject of  Options (including the specific maximum and  numbers
of  shares set forth elsewhere in this Plan), (b) the number, amount and type of
shares of Common Stock (or other securities  or property) subject to any or  all
outstanding  Options, (c) the grant,  purchase, or exercise price  of any or all
outstanding  Options,  (d)  the  securities   issuable  upon  exercise  of   any
outstanding  Options, or (2) in  the case of an  extraordinary dividend or other
distribution,  merger,  reorganization,  consolidation,  combination,  sale   of
assets,  split up, exchange, or  spin off, make provision  for a cash payment or
for the  substitution or  exchange of  any  or all  outstanding Options  or  the
securities  deliverable to  the holder of  any or all  outstanding Options based
upon the distribution or consideration payable to holders of the Common Stock of
the Corporation upon  or in respect  of such event;  provided, however, in  each
case,  that with respect to Incentive Stock Options, no such adjustment shall be
made which would cause  the Plan to  violate Section 424(a) of  the Code or  any
successor provisions thereto.
 
    (b)   ACCELERATION OF  OPTIONS UPON CHANGE  IN CONTROL.   As to any Eligible
Employee Participant, unless prior  to a Change in  Control Event the  Committee
determines that, upon its occurrence, there shall be no acceleration of benefits
under  Options or determines that only certain or limited benefits under Options
shall be accelerated and the extent  to which they shall be accelerated,  and/or
establishes  a different  time in respect  of such Event  for such acceleration,
then upon the occurrence of a Change  in Control Event each Option shall  become
immediately   exercisable.  The  Committee  may   override  the  limitations  on
acceleration  in  this  Section  3.2(b)  by  express  provision  in  the  Option
 
                                      A-6
<PAGE>
Agreement   and  may  accord  any  Eligible  Employee  a  right  to  refuse  any
acceleration, whether pursuant  to the  Option Agreement or  otherwise, in  such
circumstances  as the Committee  may approve. Any  acceleration of Options shall
comply with applicable regulatory  requirements, including, without  limitation,
Section 422 of the Code.
 
    (c)   POSSIBLE EARLY TERMINATION  OF ACCELERATED OPTIONS.   If any Option or
other right to acquire Common Stock  under this Plan has been fully  accelerated
as  permitted by Section 3.2(b) but is  not exercised prior to (i) a dissolution
of the Corporation, or (ii) a  reorganization event described in Section  3.2(a)
that   the  Corporation  does   not  survive,  or   (iii)  the  consummation  of
reorganization event described  in Section 3.2(a)  that results in  a Change  of
Control  approved by the Board, and no provision has been made for the survival,
substitution, exchange or other settlement of such Option or right, such  Option
or right shall thereupon terminate.
 
    3.3  EFFECT OF TERMINATION OF EMPLOYMENT
 
    The  Committee  shall establish  in  respect of  each  Option granted  to an
Eligible Employee the effect  of a termination of  employment on the rights  and
benefits  thereunder and in so doing may  make distinctions based upon the cause
of termination.
 
    3.4  COMPLIANCE WITH LAWS
 
    This Plan,  the granting  and vesting  of Options  under this  Plan and  the
issuance and delivery of shares of Common Stock under this Plan or under Options
granted  hereunder are  subject to  compliance with  all applicable  federal and
state laws, rules  and regulations  (including, but  not limited  to, state  and
federal  securities laws and federal margin  requirements) and to such approvals
by any listing, regulatory or governmental  authority as may, in the opinion  of
counsel  for the Corporation, be necessary or advisable in connection therewith.
Any securities delivered under this Plan shall be subject to such  restrictions,
and the person acquiring such securities shall, if requested by the Corporation,
provide   such  assurances  and  representations   to  the  Corporation  as  the
Corporation may  deem  necessary or  desirable  to assure  compliance  with  all
applicable legal requirements.
 
    3.5  TAX WITHHOLDING
 
    (a)  CASH OR SHARES.  Upon any exercise or vesting of any Option or upon the
disposition  of shares of Common  Stock acquired pursuant to  the exercise of an
Incentive Stock Option prior to satisfaction of the holding period  requirements
of  Section 422 of the Code,  the Company shall have the  right at its option to
(i) require the Participant (or  Personal Representative or Beneficiary, as  the
case  may be) to pay or provide for payment of the amount of any taxes which the
Company may be  required to withhold  with respect to  such transaction or  (ii)
deduct from any amount payable in cash the amount of any taxes which the Company
may  be required to withhold with respect to such cash amount. In any case where
a tax is required to  be withheld in connection with  the delivery of shares  of
Common  Stock under this Plan,  the Committee may grant  (either at the time the
Option is granted or thereafter) to the Participant the right to elect, pursuant
to such rules and subject to such conditions as the Committee may establish,  to
have  the  Corporation  reduce the  number  of  shares to  be  delivered  by (or
otherwise reacquire) the appropriate number of shares valued at their then  Fair
Market Value, to satisfy such withholding obligation.
 
    (b)   TAX LOANS.  The Committee may,  in its discretion, authorize a loan to
an Eligible  Employee in  the  amount of  any taxes  which  the Company  may  be
required  to  withhold  with respect  to  shares  of Common  Stock  received (or
disposed of,  as  the  case may  be)  pursuant  to a  transaction  described  in
 
                                      A-7
<PAGE>
subSection (a) above. Such a loan shall be for a term, at a rate of interest and
pursuant  to such other terms and  conditions as the Committee, under applicable
law, may establish and such loan must comply with the provisions of Section 1.8.
 
    3.6  PLAN AMENDMENT, TERMINATION AND SUSPENSION
 
    (a)  BOARD AUTHORIZATION.   The Board may, at  any time, terminate or,  from
time  to time,  amend, modify  or suspend  this Plan,  in whole  or in  part. No
Options may be granted during any  suspension of this Plan or after  termination
of  this Plan, but  the Committee shall  retain jurisdiction as  to Options then
outstanding in accordance with the terms of this Plan.
 
    (b)  STOCKHOLDER APPROVAL.  If  any amendment would (i) materially  increase
the  benefits accruing to Participants under this Plan, (ii) materially increase
the aggregate number of securities that may be issued under this Plan, or  (iii)
materially  modify the requirements as to  eligibility for participation in this
Plan, then  to  the  extent then  required  by  Rule 16b-3  to  secure  benefits
thereunder  or to avoid liability under Section 16 of the Exchange Act(and Rules
thereunder) or required under  Section 425 of the  Code or any other  applicable
law,  or deemed  necessary or  advisable by the  Board, such  amendment shall be
subject to stockholder approval.
 
    (c)  AMENDMENTS TO OPTIONS.  Without limiting any other express authority of
the Committee  under  but  subject to  the  express  limits of  this  Plan,  the
Committee  by agreement or  resolution may waive conditions  of or limitation on
Options to Eligible Employees  that the Committee in  the prior exercise of  its
discretion has imposed, without the consent of a Participant, and may make other
changes  to the terms and conditions of Options that do not affect in any manner
materially adverse to the Employee Participant,  his or her rights and  benefits
under an Option.
 
    (d)  LIMITATIONS ON AMENDMENT TO PLAN AND OPTIONS.  No amendment, suspension
or  termination of  the Plan  or change of  or affecting  any outstanding Option
shall, without  written  consent  of  the  Participant,  affect  in  any  manner
materially  adverse to the Participant any rights or benefits of the Participant
or obligations of the Corporation under any Option granted under this Plan prior
to the effective date of such change. Changes contemplated by Section 3.2  shall
not  be deemed to constitute changes or  amendments for purposes of this Section
3.6.
 
    3.7  PRIVILEGES OF STOCK OWNERSHIP
 
    Except as otherwise expressly  authorized by the Committee  or this Plan,  a
Participant  shall not be entitled to any privilege of stock ownership as to any
shares of Common Stock not  actually delivered to and held  of record by him  or
her.  No adjustment will be made for dividends or other rights as a stockholders
for which a record date is prior to such date of delivery.
 
    3.8  EFFECTIVE DATE OF THE PLAN
 
    This Plan shall  be effective as  of December  20, 1995, the  date of  Board
approval, subject to stockholder approval within 12 months thereafter.
 
    3.9  TERM OF THE PLAN
 
    No Option shall be granted more than three years after the effective date of
this  Plan (the "termination date"). Unless otherwise expressly provided in this
Plan or in an  applicable Option Agreement, any  Option theretofore granted  may
extend  beyond such  date, and  all authority of  the Committee  with respect to
Options hereunder  shall continue  during any  suspension of  this Plan  and  in
respect of outstanding Options on such termination date.
 
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<PAGE>
    3.10  GOVERNING LAW; CONSTRUCTION; SEVERABILITY
 
    (a)    CHOICE OF  LAW.   This  Plan, the  Options, all  documents evidencing
Options and all other related documents  shall be governed by, and construed  in
accordance with the laws of the State of Utah.
 
    (b)   SEVERABILITY.  If any provision shall  be held by a court of competent
jurisdiction to be invalid and  unenforceable, the remaining provisions of  this
Plan shall continue in effect.
 
    (c)   PLAN CONSTRUCTION.  It is the intent of the Corporation that this Plan
and Options hereunder satisfy and be interpreted in a manner that in the case of
Participants who  are or  may  be subject  to Section  16  of the  Exchange  Act
satisfies the applicable requirements of Rule 16b-3 so that such persons will be
entitled to the benefits of Rule 16b-3 or other exemptive rules under Section 16
of the Exchange Act and will not be subjected to avoidable liability thereunder.
If  any provision  of this Plan  or of  any Option would  otherwise frustrate or
conflict with the intent expressed above, that provision to the extent  possible
shall be interpreted and deemed amended so as to avoid such conflict, but to the
extent  of any  remaining irreconcilable  conflict with  such intent  as to such
persons in the circumstances, such provision shall be deemed void.
 
    3.11  CAPTIONS
 
    Captions and headings are given to the sections and subsections of this Plan
solely as a  convenience to  facilitate reference.  Such headings  shall not  be
deemed  in any way material or relevant to the construction or interpretation of
the Plan or any provision thereof.
 
    3.12  EFFECT OF CHANGE OF SUBSIDIARY STATUS
 
    For purposes of this Plan and any  Option hereunder, if an entity ceases  to
be  a Subsidiary a  termination of employment  shall be deemed  to have occurred
with respect to each  employee of such  Subsidiary who does  not continue as  an
employee of another entity within the Company.
 
    3.13  NON-EXCLUSIVITY OF PLAN
 
    Nothing  in this Plan shall limit or be deemed to limit the authority of the
Board or the  Committee to grant  options or authorize  any other  compensation,
with  or  without  reference  to  the Common  Stock,  under  any  other  plan or
authority.
 
                                IV.  DEFINITIONS
 
    4.1  DEFINITIONS
 
    (a) "Beneficiary" shall mean the  person, persons, trust or trusts  entitled
by  will  or  the laws  of  descent  and distribution  to  receive  the benefits
specified in  the  Option Agreement  and  under this  Plan  in the  event  of  a
Participant's  death, and shall mean  the Participant's personal representative,
executor or administrator if no other Beneficiary is identified and able to  act
under the circumstances.
 
    (b) "Board" shall mean the Board of Directors of the Corporation.
 
    (c) "Change in Control Event" shall mean any of the following:
 
        (i)  Approval by the stockholders of  the Corporation of the dissolution
    or liquidation of the Corporation;
 
        (ii) Approval by the stockholders of the Corporation of an agreement  to
    merge  or consolidate,  or otherwise  reorganize, with  or into  one or more
    entities that are not Subsidiaries, as a
 
                                      A-9
<PAGE>
    result of which less  than 50% of the  outstanding voting securities of  the
    surviving  or resulting entity immediately  after the reorganization are, or
    will be, owned by  stockholders of the  Corporation immediately before  such
    reorganization (assuming for purposes of such determination that there is no
    change  in the  record ownership  of the  Corporation's securities  from the
    record date for such approval until such reorganization and that such record
    owners hold no securities of the other parties to such reorganization);
 
        (iii) Approval by  the stockholders of  the Corporation of  the sale  of
    substantially all of the Corporation's business and/or assets to a person or
    entity which is not a Subsidiary;
 
        (iv)  Any "person" (as such term is  used in Sections 13(d) and 14(d) of
    the Exchange Act) (other than a person having such ownership at the time  of
    adoption  of this Plan)  becomes the "beneficial owner"  (as defined in Rule
    13d-3 under the Exchange Act), directly or indirectly, of securities of  the
    Corporation  representing more than 50% of  the combined voting power of the
    Corporation's then outstanding securities entitled to then vote generally in
    the election of directors of the Corporation; or
 
        (v) During any period not longer than two consecutive years, individuals
    who at  the  beginning  of  such  period  constituted  the  Board  cease  to
    constitute  at  least  a  majority  thereof,  unless  the  election,  or the
    nomination for election by the Corporation's stockholders, of each new Board
    member was approved by a vote of at least three-fourths of the Board members
    then still in office who were Board members at the beginning of such  period
    (including  for these purposes, new members whose election or nomination was
    so approved).
 
    (d) "Code" shall  mean the Internal  Revenue Code of  1986, as amended  from
time to time.
 
    (e) "Commission" shall mean the Securities and Exchange Commission.
 
    (f)  "Committee" shall mean a committee appointed by the Board to administer
this Plan, which committee shall be comprised  only of two or more directors  or
such  greater number of directors as may  be required under applicable law, each
of whom, during such time as one or more Participants may be subject to  Section
16 of the Exchange Act, shall be Disinterested.
 
    (g)  "Common Stock" shall mean the Common  Stock of the Corporation and such
other securities or property  as may become subject  to Options, pursuant to  an
adjustment made under Section 3.2 of this Plan.
 
    (h)   "Company"   shall  mean,   collectively,   the  Corporation   and  its
Subsidiaries.
 
    (i) "Corporation"  shall  mean  Nature's Sunshine  Products,  Inc.,  a  Utah
corporation, and its successors.
 
    (j)   "Disinterested"  shall mean  disinterested within  the meaning  of any
applicable regulatory requirements, including Rule 16b-3.
 
    (k) "Eligible Employee" shall mean an officer (whether or not a director) or
key employee of the Company. For purposes of this Plan, the term "key  employee"
shall also include consultants and advisors to the Company.
 
    (l)  "ERISA" shall mean the Employee Retirement Income Security Act of 1974,
as amended.
 
                                      A-10
<PAGE>
    (m) "Exchange  Act" shall  mean  the Securities  Exchange  Act of  1934,  as
amended from time to time.
 
    (n) "Fair Market Value" shall mean (i) if the stock is listed or admitted to
trade on a national securities exchange, the closing sales price of the stock on
the  Composite Tape,  as published  in the  Western Edition  of THE  WALL STREET
JOURNAL, of the principal national securities exchange on which the stock is  so
listed  or admitted to  trade, on such date,  or, if there is  no trading of the
stock on  such date,  then the  closing price  of the  stock as  quoted on  such
Composite  Tape on the  next preceding date  on which there  was trading in such
shares; (ii) if  the stock  is not  listed or admitted  to trade  on a  national
securities  exchange,  the last  sales  price for  the  stock on  such  date, as
furnished by  the  National Association  of  Securities Dealers,  Inc.  ("NASD")
through the NASDAQ National Market Reporting System or a similar organization if
the  NASD is  no longer reporting  such information;  (iii) if the  stock is not
listed or  admitted  to trade  on  a national  securities  exchange and  is  not
reported  on the National Market Reporting System,  the mean between the bid and
asked price for the stock  on such date, as furnished  by the NASD or a  similar
organization;  or (iv)  if the  stock is not  listed or  admitted to  trade on a
national securities exchange, is not  reported on the National Market  Reporting
System  and if bid and asked prices for  the stock are not furnished by the NASD
or a similar  organization, the value  as established by  the Committee at  such
time for purposes of this Plan.
 
    (o)  "Grant Date"  shall mean  the date  upon which  the Committee  took the
action granting an Option or such later date as the Committee designates as  the
Grant Date at the time of the Option is granted.
 
    (p)  "Incentive Stock Option" shall mean an Option which is designated as an
incentive stock option within the meaning of Section 422A of the Code, the award
of which contains such provisions as are necessary to comply with that section.
 
    (q) "Nonqualified Stock Option" shall mean an Option that is designated as a
Nonqualified Stock Option and shall include any Option intended as an  Incentive
Stock  Option that fails to meet  the applicable legal requirements thereof. Any
Option granted hereunder  that is not  designated as an  Incentive Stock  Option
shall be deemed to be designated a Nonqualified Stock Option under this Plan and
not an incentive stock option under the Code.
 
    (r) "Non-Employee Director" shall mean a member of the Board of Directors of
the Corporation who is not an officer or employee of the Company.
 
    (s)  "Option" shall mean an option to purchase Common Stock under this Plan.
The Committee shall designate  any Option granted to  an Eligible Employee as  a
Nonqualified Stock Option or an Incentive Stock Option.
 
    (t)  "Option Agreement" shall mean any writing setting forth the terms of an
Option that has been authorized by the Committee.
 
    (u) "Option Period" shall  mean the period beginning  on the Grant Date  and
ending on the expiration date of such Option.
 
    (v)  "Participant" shall mean  an Eligible Employee who  has been granted an
Option under this Plan.
 
                                      A-11
<PAGE>
    (w) "Personal Representative" shall mean the person or persons who, upon the
disability or incompetence of  a Participant, shall have  acquired on behalf  of
the  Participant, by  legal proceeding or  otherwise, the power  to exercise the
rights or receive benefits under this Plan  and who shall have become the  legal
representative of the Participant.
 
    (x) "Plan" shall mean this 1995 Stock Option Plan.
 
    (y)  "QDRO" shall  mean a qualified  domestic relations order  as defined in
Section 414(p) of the Code or Title  I, Section 206(d)(3) of ERISA (to the  same
extent  as  if  this  Plan  were  subject  thereto),  or  the  applicable  rules
thereunder.
 
        (aa) "Retirement" shall mean retirement with the consent of the Company.
 
        (bb) "Rule 16b-3" shall mean Rule 16b-3 as promulgated by the Commission
    pursuant to the Exchange Act.
 
        (cc) "Securities Act" shall mean the Securities Act of 1933, as  amended
    from time to time.
 
        (dd)  "Subsidiary" shall mean any corporation or other entity a majority
    of whose  outstanding voting  stock or  voting power  is beneficially  owned
    directly or indirectly by the Corporation.
 
        (ee)  "Total Disability"  shall mean  a "permanent  and total disability
    within  the  meaning  of  Section  22(e)(3)  of  the  Code  and  such  other
    disabilities,  infirmities, afflictions  or conditions  as the  Committee by
    rule may include.
 
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