RULE INDUSTRIES INC
SC 13D, 1995-07-28
CUTLERY, HANDTOOLS & GENERAL HARDWARE
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<PAGE>

                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549
                                  SCHEDULE 13D
                    UNDER THE SECURITIES EXCHANGE ACT OF 1934
                            (AMENDMENT NO. ________)*

                              Rule Industries, Inc.
 ------------------------------------------------------------------------------
                                (Name of Issuer)

                                  Common Stock
       ------------------------------------------------------------------
                         (Title of Class of Securities)

                                   781355-10-2
              -----------------------------------------------------
                                 (CUSIP Number)

                                 Gary L. Weller
                         ------------------------------
                               470 Old Evans Road
                         ------------------------------
                            Evans, Georgia 30803-2587
                         ------------------------------
                                 (706) 650-4218
                         -------------------------------
           (Name, Address and Telephone Number of Person Authorized to
                       Receive Notices and Communications)

                                  July 20, 1995
              -----------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(b)(3) or (4), check the following box / /.

<PAGE>

                                                              Page 2 of 10 Pages


Check the following box if a fee is being paid with the statement /X/.  (A fee
is not required only if the reporting person: (1) has a previous statement on
file reporting beneficial ownership of more than five percent of the class of
securities described in Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)
(See Rule 13d-7.)

NOTE:  Six copies of this statement, including all exhibits, should be filed
with the Commission.  See Rule 13d-1(a) for other parties to whom copies are to
be sent.

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

<PAGE>

                                  SCHEDULE 13D

- -------------------------                             --------------------------
 CUSIP NO. 781355-10-2                                 PAGE   3   OF       PAGES
                                                            -----    -----
- -------------------------                             --------------------------
- --------------------------------------------------------------------------------
 1   NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
     Greenfield Industries, Inc.
     04-2917072

- --------------------------------------------------------------------------------
 2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                (a) / /
                                                                      (b) / /

- --------------------------------------------------------------------------------
 3   SEC USE ONLY


- --------------------------------------------------------------------------------
 4   SOURCE OF FUNDS*


     WC, BK
- --------------------------------------------------------------------------------
 5   CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS                         / /
     IS REQUIRED PURSUANT TO ITEMS 2(d) or 2(e)


- --------------------------------------------------------------------------------
 6   CITIZENSHIP OR PLACE OF ORGANIZATION


     Delaware
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                    7    SOLE VOTING POWER

                         630,000 shares of Common Stock, par value $.01
  NUMBER OF       --------------------------------------------------------------
   SHARES           8    SHARED VOTING POWER
BENEFICIALLY
OWNED BY EACH                 0
  REPORTING       --------------------------------------------------------------
 PERSON WITH        9    SOLE DISPOSITIVE POWER

                         630,000 shares of Common Stock, par value $.01
                  --------------------------------------------------------------
                    10   SHARED DISPOSITIVE POWER

                         0
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 11  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

     630,000 shares of Common Stock, par value $.01
- --------------------------------------------------------------------------------
 12  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES               / /
     CERTAIN SHARES*

- --------------------------------------------------------------------------------
 13  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)


     19.3%

- --------------------------------------------------------------------------------
 14  TYPE OF REPORTING PERSON*

     CO
- --------------------------------------------------------------------------------

                      *SEE INSTRUCTIONS BEFORE FILLING OUT!
          INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
      (INCLUDING EXHIBITS) OF THE SCHEDULE, AND THE SIGNATURE ATTESTATION.


<PAGE>

                                                              Page 4 of 10 Pages


Item 1.   SECURITY AND ISSUER.

          This Schedule 13D relates to the beneficial ownership by the
undersigned of the common stock, $.01 par value per share (the "Common Stock"),
of Rule Industries, Inc., a Massachusetts corporation ("Rule" or the "Issuer"),
whose principal executive offices are located at 70 Blanchard Road, Burlington,
Massachusetts 01803.

Item 2.   NAME AND ADDRESS.

          This Schedule 13D is filed by Greenfield Industries, Inc.
("Greenfield").  Greenfield is a Delaware corporation.  Its principal executive
offices are located at 470 Old Evans Road, Evans, Georgia  30809.  Greenfield is
a leading worldwide manufacturer of expendable cutting tools and related
products used in a variety of industrial, electronics, oilfield equipment,
mining and wear parts and consumer markets.

          The following are the names and positions with Greenfield of the
directors and executive officers of Greenfield and the present principal
occupation and principal business and address of each such person and of any
corporation or other organization employing such person:

     John W. Burge, Jr. - Director
     Principal
     John W. Burge & Associates
     (a management consulting firm)
     11711 Chanticlear Court
     Pensacola, FL 32507-9166

     Roger B. Farley
     Vice President - Human Resources
     Greenfield Industries, Inc.
     470 Old Evans Road
     Evans, GA 30809

     Peter S. Finley - Director
     Senior Vice President, Corporate Development
     Harbour Group Industries, Inc.
     (a company which provides
     corporate development services)
     7701 Forsyth Blvd., Suite 600
     St. Louis, MO 63105

<PAGE>

                                                              Page 5 of 10 Pages


     James C. Janning - Director
     President
     Harbour Group Ltd.
     (a company which provides
     operations management services)
     7701 Forsyth Blvd., Suite 600
     St. Louis, MO 63105

     Paul W. Jones - Director
     President and Chief Executive Officer
     Greenfield Industries, Inc.
     470 Old Evans Road
     Evans, GA 30809

     Robert E. Lefton - Director
     President and Chief Executive Officer
     Psychological Associates, Inc.
     (an international consulting, training
     and development firm)
     8112 Maryland Avenue, Suite 300
     St. Louis, MO 63105

     Donald E. Nickelson - Director
     Vice Chairman - Harbour Group Industries, Inc.
     7701 Forsyth Blvd., Suite 600
     St. Louis, MO 63105

     Robert W. Pratt, Jr. - Director
     Strategic Management Consultant
     c/o Michael Allen Co.
     1 Gorham Island
     Westport, CT 06880

     Julian M. Seeherman - Director
     Chairman
     Venture Stores, Inc.
     (a retail chain of mass merchandising stores)
     2001 E. Terra Lane
     O'Fallon, MO 63366-0110

     Dennis W. Sheehan - Director
     Chairman of the Board, President and
     Chief Executive Officer
     AXIA, Incorporated
     (a manufacturer of commercial and
     industrial products)
     2001 Spring Road, Suite 300
     Oak Brook, IL 60521

<PAGE>

                                                              Page 6 of 10 Pages


     Gary L. Weller - Senior Vice President and Chief
     Financial Officer
     Greenfield Industries, Inc.
     470 Old Evans Road
     Evans, GA 30809

          Neither Greenfield, nor any of Greenfield's directors or executive
officers, have, during the past five years (i) been convicted in a criminal
proceeding (exclusive of traffic violations or similar misdemeanors) or (ii)
been a party to a civil proceeding of a judicial or administrative body of
competent jurisdiction and as a result of such proceeding been subject to a
judgment, decree or final order enjoining future violations of, or prohibiting
or mandating activities subject to, federal or state securities laws or finding
any violation with respect to such laws.

          All of the directors and executive officers of Greenfield listed above
are U.S. citizens

Item 3.   SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

          Greenfield has paid no cash consideration in connection with the
acquisition of beneficial ownership described in Item 5 hereof and incorporated
herein by reference thereto.  As set forth more fully in Item 5, Greenfield has
obtained the right to acquire an aggregate of 630,000 shares of Common Stock, of
Rule in connection with its execution of a letter of intent dated July 20, 1995
between Greenfield and Rule (the "Letter of Intent") providing for the
acquisition of Rule by Greenfield at a substantial premium to the market price
for Rule's Common Stock prevailing immediately prior to execution of such Letter
of Intent.  Exercise of the option to acquire beneficial ownership is subject to
the satisfaction of certain conditions more fully described in Item 5.  To the
knowledge of the undersigned, the conditions to exercise of the option have not
been satisfied and accordingly, such option is not currently exercisable.

          In the event the option becomes exercisable and is thereafter
exercised by Greenfield (as to which Greenfield has made no determination),
Greenfield anticipates that it will utilize working capital and/or the proceeds
from bank borrowings made in the ordinary course of business pursuant to an
Amended and Restated Credit Facilities Reimbursement Agreement (the "Credit
Agreement") dated November 8, 1994 by and among Greenfield, as Borrower,
NationsBank of Georgia, National Association, Wachovia Bank of Georgia, National
Association, Trust Company Bank, CommerzBank AG, Atlanta Agency and National
City Bank, Kentucky, as Lenders, and NationsBank of Georgia,


<PAGE>

                                                              Page 7 of 10 Pages


National Association, as Agent to finance such purchases and will utilize
borrowing availability under the Credit Agreement and/or other borrowing
facilities to be established in the future to finance the purchase of securities
pursuant to the merger contemplated by the Letter of Intent described in Items 4
and 5 hereof.

Item 4.   PURPOSE OF TRANSACTION.

          The securities described as beneficially owned in Item 5 hereof have
been acquired, as more fully described in Item 5 hereof, in connection with the
execution of the Letter of Intent.  The Letter of Intent provides, INTER ALIA,
for the negotiation and execution of a definitive merger agreement (the "Merger
Agreement") whereby all of Rule's outstanding Common Stock would be acquired by
Greenfield.  In the event the merger contemplated by the Letter of Intent is
consummated, Greenfield anticipates that it would be able to and would (i) make
changes to the Board of Directors and management of Rule, (ii) make changes to
Rule's charter and by-laws, (iii) make changes to Rule's present capitalization
and/or dividend policy, (iv) cause Rule's Common Stock to cease to be quoted on
the Nasdaq National Market, and (v) cause Rule's Common Stock to be eligible for
termination of registration pursuant to Section 12(g)(4) of the Securities
Exchange Act of 1934, as amended.  No specific plans with respect to the
foregoing have yet been formulated by Greenfield.  Except as set forth above,
Greenfield has no present plans or intent that would relate to or result in a
sale or transfer of a material amount of assets of Rule or any material change
in Rule's business or corporate structure.

Item 5.   INTEREST IN SECURITIES OF THE ISSUER.

          Greenfield may be deemed to be the beneficial owner of 630,000 shares
of Rule Common Stock, or 19.3% of Rule's Common Stock to be outstanding upon the
issuance of such shares, based upon the grant to Greenfield by Rule of an option
to purchase all such shares at a price of $8.00 per share in the Letter of
Intent.  As set forth in the Letter of Intent, the option has been granted in
connection with Greenfield's proposal to acquire all of the capital stock of
Rule in a transaction in which Rule's stockholders would receive a purchase
price of $15.30 per share, payable in cash.

<PAGE>

                                                              Page 8 of 10 Pages


          The option becomes immediately exercisable, in whole only, on the
tender of the exercise price in cash, upon a breach by the Issuer of certain of
its obligations to Greenfield under the Letter of Intent.  Specifically, the
option is exercisable if the Issuer (a) enters into a binding agreement with a
party other than Greenfield or its subsidiaries or affiliates relating to any
transaction (an "Extraordinary Transaction") involving (i) the sale of a
material number of shares of its capital stock, (ii) a sale of all or
substantially all of its assets or (iii) a merger, consolidation or other
business combination or (b) enters into a definitive agreement for an
Extraordinary Transaction after providing any party with nonpublic information,
engaging in discussions or negotiations or otherwise soliciting any person with
respect to an Extraordinary Transaction.  The option terminates upon the earlier
of (a) the execution and delivery of a Merger Agreement or (b) December 31,
1995.

          The Letter of Intent also provides that, upon the execution of a
Merger Agreement, Rule will grant Greenfield an option to purchase 630,000
shares of Common Stock at a price of $8.00 per share which will replace the
option granted in the Letter of Intent, which option terminates upon the
execution of such Merger Agreement.  The Letter of Intent contemplates that such
option would be immediately exercisable and would terminate (a) upon the
consummation of the merger, (b) the termination of the Merger Agreement under
certain circumstances to be specified in the Merger Agreement or (c) June 30,
1996.  The Issuer also agreed that all proceeds from the exercise of such option
would be used exclusively to reduce its indebtedness.

          Greenfield has sole power to exercise the option granted in the Letter
of Intent.  If exercised, Greenfield would have sole power to vote or direct the
vote and sole power to dispose or to direct the disposition of the Common Stock
received through such exercise.

          In the Letter of Intent, Greenfield and Rule agree to use reasonable
efforts to enter into the Merger Agreement by August 31, 1995.  The Letter of
Intent contains additional agreements between the parties relating to, among
other things, confidentiality, nonsolicitation, exclusivity of negotiations,
inspection and access to information by Greenfield, the exclusion of certain
assets from the merger and reimbursement of expenses under certain
circumstances.  The Letter of Intent is attached hereto as Item 7(b) and
incorporated herein by reference thereto.  The obligation of the parties to
enter into a Merger Agreement is subject to the following conditions: (a)
negotiation and execution of the Merger Agreement and related documents; (b)
completion, to its satisfaction, of Greenfield's due diligence;

<PAGE>

                                                              Page 9 of 10 Pages


(c) approval of the Merger Agreement by the parties' respective Boards of
Directors; and (d) agreement on employment terms for Mr. Libby.

          Except as set forth above, there have been no transactions by
Greenfield in the Common Stock of Rule during the past 60 days.

Item 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR
          RELATIONSHIPS WITH RESPECT TO SECURITIES OF THE
          ISSUER.

          Reference is made to Items 4, 5 and 7(b) for a description of all
contracts, arrangements, understandings and relationships with respect to the
securities of Rule, which descriptions are incorporated herein by reference
thereto.

Item 7.   MATERIAL TO BE FILED AS EXHIBITS.

          (a)  Press Release of Greenfield Industries, Inc. dated July 20, 1995.

          (b)  Letter of Intent dated July 20, 1995 between Greenfield
          Industries, Inc. and Rule Industries, Inc.

          (c)  Amended and Restated Credit Facilities Reimbursement Agreement
          dated November 8, 1994 by and among Greenfield Industries, Inc., as
          Borrower, NationsBank of Georgia, National Association, Wachovia Bank
          of Georgia, National Association, Trust Company Bank, CommerzBank AG,
          Atlanta Agency and National City Bank, Kentucky, as Lenders, and
          NationsBank of Georgia, National Association, as Agent (filed with the
          Securities and Exchange Commission as Exhibit 10.81 to the 1995 Annual
          Registration Form 10-K [file no. 0-21828] and incorporated herein by
          reference thereto).

<PAGE>

                                                             Page 10 of 10 Pages


          After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Dated:  July 28, 1995                        GREENFIELD INDUSTRIES, INC.



                                             By: /s/ Gary L. Weller
                                                 ---------------------------
                                                 Gary L. Weller
                                                 Senior Vice President
                                                 Chief Financial Officer



<PAGE>

                                                               EXHIBIT 7(a)

FOR IMMEDIATE RELEASE:
- ----------------------
THURSDAY, JULY 20, 1995

CONTACT:                                     CONTACT:
- --------                                     --------
GREENFIELD INDUSTRIES, INC.                  RULE INDUSTRIES, INC.
DIANNE STEELE                                JOHN GEISHECKER, JR.
MANAGER -- INVESTOR & PUBLIC RELATIONS       VICE PRESIDENT
(706)650-4134                                (617)272-7400

GREENFIELD INDUSTRIES, INC. TO ACQUIRE RULE INDUSTRIES, INC.

AUGUSTA, GEORGIA, July 20, 1995--Greenfield Industries, Inc. (NASDAQ--GFII) and
Rule Industries, Inc. (NASDAQ--RULE) announced today that they have signed a
letter of intent providing for the acquisition of Rule Industries, Inc. by
Greenfield Industries, Inc.  Completion of the transaction is subject to
satisfaction of a number of conditions including the completion of a definitive
merger agreement and government and shareholder approvals.

According to the terms of the letter of intent, Greenfield will pay $15.30 per
share for the outstanding shares of common stock of Rule and assume debt of
approximately $39 million.  Additionally, Rule has granted Greenfield an option
to purchase 630,000 shares of Rule common stock at $8.00 per share under certain
circumstances.  As of July 20, 1995, Rule has 2,640,532 common shares
outstanding, excluding shares issuable upon the exercise of Greenfield's option
and 491,500 options and warrants which generally become exercisable with the
completion of this transaction.

Rule Industries is a leading manufacturer of consumer and industrial cutting
tools including various types of consumer saws and other hardware items.
Additionally, Rule is an international leader in a variety of marine products
such as pumps, anchors, compasses, and paint and chemical products for pleasure
boats.  For the nine month period ended May 31, 1995, Rule reported total
revenues of $52.8 million, of which consumer and industrial hardware products
represented $35.4 million.

"Rule Industries has a strong heritage in the cutting tool industry and its
Disston brand of consumer power tool accessories, hand tools, and lawn and
garden products has a long-standing 150-year reputation for high quality
products in the retail market," says Paul W. Jones, president and chief
executive officer of Greenfield.  "We're enthusiastic about the opportunities
this merger will provide to expand our presence in the global cutting tools
industry, particularly in the consumer market where Rule's products are highly
regarded."

Greenfield Industries is a leading world-wide manufacturer of expendable cutting
tools and related products used in a variety of industrial, electronics,
oilfield equipment, mining and wear parts and consumer markets.



<PAGE>

                                                               EXHIBIT 7(b)


                             [GREENFIELD LETTERHEAD]


                                  July 20, 1995




Board of Directors
Rule Industries, Inc.
70 Blanchard Road
Burlington, Massachusetts 01803

          Re: Acquisition of Rule Industries, Inc.
              ("Rule")
              ------------------------------------

Gentlemen:

This letter will serve to summarize our intention regarding the acquisition by
Greenfield Industries, Inc. ("Greenfield") of all of the capital stock of Rule
(the "Shares"), subject to and contingent upon the terms and conditions outlined
below.

          1.   FORM OF SALE.  Greenfield will purchase all of the capital stock
               of Rule pursuant to a cash merger (the "Merger").  Greenfield
               represents that it will have sufficient financial resources
               available to it to complete the transaction on the terms and in
               the time frame contemplated hereby.

          2.   PURCHASE PRICE.  The purchase price will be $15.30 per share,
               assuming that there are no more than 2,640,532 Shares outstanding
               and not more than 491,500 Shares issuable upon exercise of
               options, warrants or other securities convertible into Shares
               (with an average exercise price of $9.18 per share).  To the
               extent practicable, each option, warrant or other convertible
               security not exercised or converted prior to the closing of the
               transaction shall be canceled as of the closing date or
               substituted with a Greenfield equivalent security, exercisable or
               convertible into an appropriate number of Greenfield shares at
               the same aggregate price.

<PAGE>

Board of Directors
July 25, 1995
Page 2


          3.   FORM OF PAYMENT.  The purchase price shall be paid in cash
               immediately following consummation of the Merger.

          4.   MERGER AGREEMENT.  Greenfield and Rule will employ their
               reasonable efforts to sign a definitive cash merger agreement
               (the "Merger Agreement") by August 31, 1995.  The Merger
               Agreement shall have the representations, warranties and
               covenants customary in this type of transaction.  In connection
               with the execution of the Merger Agreement, Rule will grant
               Greenfield an option to purchase 630,000 shares of Rule Common
               Stock with an exercise price equal to $8 per share.  Such option
               will be immediately exercisable and will terminate upon the
               earlier of consummation of the merger, termination of the Merger
               Agreement under circumstances to be agreed upon by Greenfield and
               Rule on June 30, 1996.  All proceeds incurred from the exercise
               of such option will be used exclusively to reduce indebtedness.

          5.   EXCLUDED ASSETS.  Prior to consummation of the Merger, Rule may
               transfer all of its right, title and interest in any recoveries
               it may be entitled to as a result of the pending arbitration
               proceeding with Sandvik AB to a liquidating trust (or similar
               entity) for the benefit of Rule shareholders as of the effective
               date of the Merger.  In addition, Rule shall enter into an
               agreement with Henry Libby and the Disston Company confirming its
               understanding with Libby with respect to the prosecution of such
               arbitration proceeding and the rights and obligations of Rule
               thereunder.  Such agreement, including the financial and other
               obligations of Rule thereunder, shall be reasonably satisfactory
               to Greenfield.  Rule and/or Greenfield may contribute up to
               $50,000 to such trust to finance its operations and Greenfield
               shall be entitled to reimbursement of any such amounts expended
               as well as amounts to be expended pursuant to the agreement
               between Rule and Libby prior to disbursement of any net proceeds
               to the trust's beneficiaries.  In addition, such trust shall also
               be responsible for any (i) costs, expenses and liabilities
               arising out of or relating to such arbitration proceeding or the
               facts underlying such proceeding including, without limitation,
               any costs, expenses or liabilities under federal and state

<PAGE>

Board of Directors
July 25, 1995
Page 3


               securities laws, (ii) any liabilities under environmental laws or
               (iii) any liabilities for taxes related to such excluded assets
               referred to in this paragraph, in each case incurred by
               Greenfield within two years following the Merger.

          6.   INSPECTION AND ACCESS TO INFORMATION.  From and after the date of
               execution of this letter by Rule, Rule will permit full access
               to, and will make available to Greenfield's representatives for
               inspection and review, all properties, books, records, accounts,
               and documents of or relating to Rule as may be reasonably
               requested from time to time and make the attorneys of Rule
               available for consultation.  Greenfield will commission an
               environmental consultant to conduct a complete analysis of
               environmental issues.

          7.   CONDITIONS.  The obligations of the parties to enter into a
               definitive Merger Agreement shall be subject to fulfillment,
               among other things, of the of the following conditions:

               a.   Negotiation and execution of the Merger Agreement and other
                    related documentation.

               b.   Completion of and satisfaction by Greenfield with the
                    inspection referred to in paragraph 6 and other normal due
                    diligence procedures.  In particular, Greenfield will want
                    to confirm Rule's sales prospects with its major customers.
                    All such contacts will occur pursuant to a process to be
                    mutually agreed to by Greenfield and Rule.

               c.   Approval of the Merger Agreement by the Boards of Directors
                    of Rule and Greenfield.

               d.   Agreement between Greenfield and Henry Libby on employment
                    terms for Mr. Libby.

          8.   COMPETING OFFERS.  Subject to the fiduciary duties of the
               directors of Rule under applicable law, during the period (the
               "Due Diligence Period") from the execution and delivery of this
               letter agreement through the first to occur of (a) August 31,
               1995; (b) the execution and

<PAGE>

Board of Directors
July 25, 1995
Page 4
               delivery of a definitive Merger Agreement; and (c) the
               termination of negotiations between the parties by Greenfield in
               writing or by mutual written consent:

                         (i)  Rule shall not enter into a letter of intent or
               other binding agreement for any transaction (an "Extraordinary
               Transaction") involving (x) a sale of a material number of shares
               of capital stock of Rule; (y) a sale of all or a substantial
               portion of the assets of Rule; or (z) a merger, consolidation or
               other business combination to which Rule or any subsidiary of
               Rule is a party, in each case with a party other than Greenfield
               or a subsidiary or affiliate of Greenfield; and

                         (ii) Rule shall not, and shall direct its officers,
               directors, employees, agents and representatives not to, directly
               or indirectly, provide any person with non-public confidential
               information, engage in any discussions, or negotiations, afford
               any person access to the properties, books or records of Rule or
               any of its subsidiaries or otherwise solicit, encourage or assist
               any person in regard to an Extraordinary Transaction.

          9.   OBLIGATION TO UPDATE.  During the period between the date of
               acceptance of this offer and the execution of a Merger Agreement,
               Rule will advise Greenfield on a timely basis of all of Rule's
               transactions, commitments or contingencies that may arise that
               are of material significance to Rule or not in the ordinary
               course of business of Rule.  Such advice is for information
               purposes only and further, Greenfield has no authority of
               approval or disapproval and Rule is totally responsible for the
               consequences of any actions that it elects to take during this
               period.

          10.  CONFIDENTIALITY.  As some of the information Rule and Greenfield
               have received or are to receive regarding the other party is
               proprietary and has not been made available to the public, each
               party and its affiliates and representatives understand and agree
               that such information is or was provided solely for the purpose
               of evaluating the transaction contemplated herein and will not
               disclose any of such information to any third

<PAGE>

Board of Directors
July 25, 1995
Page 5


               party, except as required by applicable law or legal process,
               without the prior written consent of the party to whom the
               information relates; provided, however, that any such information
               may be disclosed to a party's representatives who need to know
               such information for the purpose of evaluating the transaction
               contemplated herein and who agree to keep such information
               confidential.  The obligations of each party and its affiliates
               and representatives under this paragraph shall not apply to
               information which (a) is or becomes generally available to the
               public other than as result of a breach of this letter of intent
               by such party or its affiliates or representatives, (b) becomes
               available to such party from a source other than the other party
               or its representatives or agents, which source, to the knowledge
               of the party obtaining the information, is not bound by a
               confidentiality obligation, (c) is known to such party prior to
               receiving such information, or (d) has been or subsequently is
               independently developed by such party.  The provisions of this
               paragraph supersede any other understandings or agreements with
               regard to confidentiality previously entered into between the
               parties.

          11.  ANNOUNCEMENTS.  The parties agree that they will make no public
               announcement of this agreement or the discussions contemplated
               hereby without the consent of each party hereto.  Notwithstanding
               the foregoing, the parties acknowledge that they may be required
               by applicable law to issue a press release announcing the signing
               of this letter of intent and related matters, including the price
               provisions.  The content of any such announcement will be subject
               to the review and approval of the other party hereto, such review
               to be timely and approval not to be unreasonably withheld.

          12.  EXPENSES.  Except as provided in paragraph 15, whether or not the
               transactions contemplated hereby are consummated, each party will
               bear entirely the respective out-of-pocket expenses that it
               incurs in connection with this transaction, including legal,
               accounting and other fees.

<PAGE>

Board of Directors
July 25, 1995
Page 6


          13.  NO SECURITIES TRANSACTIONS.  Except as provided in paragraph 14
               hereof, unless and until a transaction with Greenfield has been
               publicly announced or abandoned, as set forth in a writing from
               one party hereto to the other, the parties hereto will not, and
               will use their best efforts to assure their officers, directors,
               employees, agents, and representatives, and affiliates thereof,
               who have or may gain knowledge of the existence of this letter
               agreement will not, buy or sell or enter into any agreement or
               understanding to buy or sell any securities of Greenfield or
               Rule.

          14.  OPTION.  In consideration of Greenfield making the offer to
               acquire Rule at a substantial premium to the market price of
               Rule, Rule hereby grants to Greenfield an option to purchase
               630,000 shares of Rule common stock at an exercise price of $8
               per share.  Such option may be exercised only in the event either
               (i) Rule breaches its obligations under clause (i) of paragraph 8
               without regard to the fiduciary duty provisions of the first
               sentence of paragraph 8, or (ii) Rule breaches its obligation
               under clause (ii) of paragraph 8 without regard to the fiduciary
               duty provisions of the first sentence of paragraph 8 and
               thereafter Rule enters into a definitive agreement for an
               Extraordinary Transaction.  The option may be exercised in whole
               only, by written notice to Rule, together with tender of the
               aggregate option exercise price in cash in immediately available
               funds.  Such option will expire and have no further force and
               effect, if not theretofore exercised, on the earlier of (i) the
               execution and delivery of a definitive Merger Agreement or (ii)
               December 31, 1995.

          15.  CERTAIN REIMBURSEMENT RIGHTS.  If, (i) prior to the end of the
               Due Diligence Period, Rule notifies Greenfield in writing that it
               is terminating discussions with Greenfield concerning the
               transaction proposed by Greenfield or (ii) prior to the 180th day
               following the end of the Due Diligence Period Rule enters into an
               agreement with a party other than Greenfield or a subsidiary of
               Greenfield with respect to the sale of all or substantially all
               the assets or capital stock in Rule, then Rule shall reimburse
               Greenfield for all out-of-pocket expenses reasonably incurred in
               making

<PAGE>

Board of Directors
July 25, 1995
Page 7


               its due diligence investigation within 5 business days after
               Greenfield provides Rule with a listing of its out-of-pocket
               expenses; provided however, that Rule shall not be obligated to
               reimburse more than $200,000 in expenses hereunder and provided,
               further, that Rule shall not be obligated to reimburse Greenfield
               hereunder if negotiations between Rule and Greenfield are
               terminated by Greenfield in writing or by mutual written consent.

          16.  BINDING EFFECT.  Notwithstanding anything else wherein to the
               contrary, in consideration of the costs that the parties will
               incur in pursuing this transaction, paragraphs 6, 8, 9, 10, 11,
               12, 13, 14 and 15 shall be binding on the parties.  However, if a
               Merger Agreement has not been executed prior to the expiration of
               the Due Diligence Period, this letter of intent shall become null
               and void as of such date, except for paragraphs 10, 11, 12, 13,
               14 and 15.  Nothing contained herein shall constitute a legally
               binding obligation to consummate the Merger and, except as
               expressly provided in this paragraph, no party shall be legally
               bound to the others unless and until a Merger Agreement shall
               have been executed and delivered by the parties.

          17.  COUNTERPARTS.  This letter of intent may be executed in one or
               more counterpart copies, and each of such copies shall together
               constitute a single document.

If the foregoing terms and conditions are acceptable to you, please so indicate
by signing and dating both of the enclosed copies of this letter where indicated
and returning one to the undersigned.

Yours very truly,

GREENFIELD INDUSTRIES, INC.



By /s/ Gary L. Weller
   ---------------------------
    Senior Vice President and
    Chief Financial Officer

<PAGE>

Board of Directors
July 25, 1995
Page 8


Date:  July 20, 1995



                              AGREED TO AND ACCEPTED

                              RULE INDUSTRIES, INC.

                                 /s/ John Geishecker, Jr.
                                 ------------------------
                                 Vice President

                              By /s/ Gary M. Sable
                                 ------------------------
                                 Vice President

                              Date:  July 20, 1995



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