SPIEGEL INC
S-8, 1998-12-30
CATALOG & MAIL-ORDER HOUSES
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<PAGE>


   As filed with the Securities and Exchange Commission December 30, 1998

                                                   Registration No. 33 - _______

- --------------------------------------------------------------------------------


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                         -------------------------------

                                    FORM S-8
                          REGISTRATION STATEMENT UNDER
                           THE SECURITIES ACT OF 1933
                         -------------------------------

                                  SPIEGEL, INC.

               (Exact name of issuer as specified in its charter)

                Delaware                                         36-2593917
       (State or other jurisdiction                          (I.R.S. Employer
       of incorporation or organization)                    Identification No.)

       3500 LACEY ROAD, DOWNERS GROVE, ILLINOIS                  60515-5432
        (Address of principal executive office)                  (Zip Code)

                    SPIEGEL GROUP INCENTIVE STOCK OPTION PLAN
                            (Full title of the plan)

                         ------------------------------



JAMES W. SIEVERS                               COPY TO:
Office of the President                        Jay A. Lipe
Chief Financial Officer                        Rooks, Pitts and Poust
Spiegel, Inc.                                  10 South Wacker Drive, Suite 2300
3500 Lacey Road                                Chicago, Illinois   60606
Downers Grove, Illinois 60515-5432             (312) 876-1700

                     (Name and address of agent for service)

                             -----------------------


<PAGE>


<TABLE>
<CAPTION>


                         CALCULATION OF REGISTRATION FEE
- --------------------------------------------------------------------------------

Title of Securities      Proposed                Proposed                Aggregate                Amount of
to be Registered         Maximum Amount          Maximum                 Offering Price (1)       Registration Fee
                         to be                   Offering Price Per                               (1)
                         Registered              Share (1)

<S>                      <C>                     <C>                     <C>                      <C>

Class A Non-
Voting Common
Stock, Par Value
$1.00 Per Share

                         1,000,000               $4.4375                  $4,437,500.00           $1,233.63

</TABLE>

- --------------------------------------------------------------------------------

(1) The shares are to be offered at prices not presently determinable. Pursuant
to Rule 457(h)(i) and Rule 457(c), the offering price is calculated solely for
the purpose of determining the registration fee and is based on the average of
the high and low prices reported in the WALL STREET JOURNAL of December 28,
1998, of the Class A Non-Voting Common Stock as quoted on the NASDAQ National
Market System on December 24, 1998.

The Exhibit Index required by Item 601 of Regulation S-K is located at page
II-10.


                                     PART I
              INFORMATION REQUIRED IN THE SECTION 10(A) PROSPECTUS

         The information required by Part I is included in documents sent or
given to participants in the plan listed on the cover page of this registration
statement (this "Registration Statement"), pursuant to Rule 428(b)(1) of the
Securities Act of 1933, as amended (the "Securities Act").


                                     PART II
               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT


ITEM 3.  INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE.

         The following documents are incorporated by reference in the
Registration Statement:

         (a) The registrant's latest annual report on Form 10-K, or, if the
financial statements therein are more current, the registrant's latest
prospectus, other than the prospectus of which this document is a part, filed
pursuant to Rule 424(b) or (c) of the Securities Exchange Commission under the
Securities Act of 1933.


                                      II-2

<PAGE>

         (b) All other reports filed by the registrant pursuant to Sections
13(a) or 15(d) of the Securities and Exchange Act of 1934 since the end of the
fiscal year covered by the annual report or the prospectus referred to in (a)
above.

         (c) The descriptions of the registrant's Class A Non-Voting Common
Stock which are contained in the registrant's registration statements filed
under Section 12 of the Securities Exchange Act of 1934, including any amendment
or reports filed for the purpose of updating such descriptions.

         All documents subsequently filed by the registrant pursuant to Section
13(a), 13(c), 14 and 15(d) of the Securities Exchange Act of 1934, prior to the
filing of a post-effective amendment to the Registration Statement which
indicates that all of the shares of Class A Non-Voting Common Stock offered have
been sold or which deregisters all of such shares then remaining unsold, shall
be deemed to be incorporated by reference in the Registration Statement and to
be a part hereof from the date of filing of such documents. Any statement
contained in a document incorporated or deemed to be incorporated by reference
herein shall be deemed to be modified or superseded for purposes of this
Registration Statement to the extent that a statement contained herein or in any
other subsequently filed document which also is or is deemed to be incorporated
by reference herein modifies or supersedes such statement. Any such statement so
modified or superseded shall not be deemed, except as; so modified or
superseded, to constitute a part of this Registration Statement.


ITEM 4.  DESCRIPTION OF SECURITIES

             Not applicable.


ITEM 5.  INTERESTS OF NAMED EXPERTS AND COUNSEL.

             Not applicable.


ITEM 6.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

         Article Seventh of the registrant's Restated Certificate of 
         Incorporation states as follows:

         "A director of the Corporation shall not be liable to the Corporation
         or its stockholders for monetary damages for breach of fiduciary duty
         as a director except to the extent such exemption from liability or
         limitation thereof is not permitted under the Delaware General
         Corporation Law as the same exists or may hereafter be amended."

         Further, Article XI of the registrant's By-Laws states as follows:

                  "(a) The Corporation shall indemnify subject to the
         requirements of Subsection (d) any person who was or is a party or is
         threatened to be made a party to any threatened, pending or completed
         action, suit or proceeding, whether civil, criminal, administrative or
         investigative (other than an action by or in the right of the
         Corporation) by reason of the fact that he is or was a director,
         officer, employee or agent of the Corporation, or is or was serving at
         the request of the Corporation as a director, officer, employee,
         fiduciary or agent of another corporation, partnership, joint venture,
         trust, employee benefit plan or other enterprise, against expenses
         (including attorneys' fees), judgments, fines, penalties, taxes and
         amounts paid in settlement


                                      II-3


<PAGE>

         actually and reasonably incurred by him in connection with such action,
         suit or proceeding if he acted in good faith and in a manner he
         reasonably believed to be in or not opposed to the best interests of
         the Corporation, and, with respect to any criminal action or
         proceeding, had no reasonable cause to believe his conduct was
         unlawful. The termination of any action, suit or proceeding by
         judgment, order, settlement, conviction, or upon a plea of nolo
         contendere or its equivalent, shall not, of itself, create a
         presumption that the person did not act in good faith and in a manner
         which he reasonably believed to be in or not opposed to the best
         interests of the Corporation, and, with respect to any criminal action
         or proceeding, had reasonable cause to believe that his conduct was
         unlawful.

                  (b) The Corporation shall indemnify subject to the
         requirements of Subsection (d) any person who was or is a party or is
         threatened to be made a party to any threatened, pending or completed
         action or suit by or in the right of the Corporation to procure a
         judgment in its favor by reason of the fact that he is or was a
         director, officer, employee or agent of the Corporation, or is or was
         serving at the request of the Corporation as a director, officer,
         employee, fiduciary or agent of another corporation, partnership, joint
         venture, trust, employee benefit plan or other enterprise against
         expenses (including attorneys' fees) actually and reasonably incurred
         by him in connection with the defense or settlement of such action or
         suit if he acted in good faith and in a manner he reasonably believed
         to be in or not opposed to the best interests of the Corporation and
         except that no indemnification shall be made in respect of any claim,
         issue or matter as to which such person shall have been adjudged to be
         liable to the Corporation unless and only to the extent that the Court
         of Chancery or the court in which such action or suit was brought shall
         determine upon application that, despite the adjudication of liability
         but in view of all of the circumstances of the case, such person is
         fairly and reasonably entitled to indemnity for such expenses which the
         Court of Chancery or such other court shall deem proper.

                  (c) To the extent that a director, officer, employee or agent
         of the Corporation, or a director, officer, employee, fiduciary or
         agent of any other enterprise serving at the request of the
         Corporation, has been successful on the merits or otherwise in defense
         of any action, suit or proceeding referred to in Subsections (a) and
         (b), or in defense of any claim, issue or matter therein, the
         Corporation shall indemnify him against expenses (including attorneys'
         fees) actually and reasonably incurred by him in connection therewith.

                  (d) Any indemnification under Subsection (a) and (b) (unless
         ordered by a court) shall be made by the Corporation only as authorized
         in the specific case upon a determination that indemnification of the
         director, officer, employee, fiduciary or agent is proper in the
         circumstances because he has met the applicable standard of conduct set
         forth in Subsections (a) and (b). Such determination shall be made (1)
         by the board of directors by a majority vote of a quorum consisting of
         directors who were not parties to such action, suit or proceeding, or
         (2) if such quorum is not obtainable, or, even if obtainable a quorum
         of disinterested directors so directs, by independent legal counsel in
         a written opinion, or (3) by the stockholders.

                  (e) Expenses incurred by a director, officer, employee,
         fiduciary or agent in defending a civil or criminal action, suit or
         proceeding may be paid by the Corporation in advance of the final
         disposition of such action, suit or proceeding as authorized by the
         Board of Directors in the specific case upon receipt of an undertaking
         by or on behalf of the director,


                                      II-4


<PAGE>

         officer, employee, fiduciary or agent to repay such amount if it shall
         ultimately be determined that he is not entitled to be indemnified by
         the Corporation as authorized in this Section.

                  (f) The indemnification and advancement of expenses provided
         by, or granted pursuant to, the other Subsections of this Section shall
         not limit the Corporation from providing any other indemnification
         permitted by law nor shall it be deemed exclusive of any other rights
         to which those seeking indemnification or advancement of expenses may
         be entitled under any by-law, agreement, vote of stockholder or
         disinterested directors or otherwise, both as to action in his official
         capacity and as to action in another capacity while holding such
         office.

                  (g) The provisions of this Section shall be applicable to all
         actions, suits or proceedings pending at the time or commenced after
         the adoption of this Section, whether arising from acts or omissions to
         act occurring, or based on claims asserted, before or after the
         adoption of this Section. A finding that any provision of this Section
         is invalid or of limited application shall not affect any other
         provision of this Section nor shall a finding that any portion of any
         provision of this Section is invalid or of limited application affect
         the balance of such provision.

                  (h) The Corporation shall have power to purchase and maintain
         insurance on behalf of any person who is or was a director, officer,
         employee or agent of the Corporation, or is or was serving at the
         request of the Corporation as a director, officer, employee, fiduciary
         or agent of another corporation, partnership, joint venture, trust,
         employee benefit plan or other enterprise against any liability
         asserted against him and incurred by him in any such capacity, or
         arising out of his status as such, whether or not the Corporation would
         have the power to indemnify him against such liability under the
         provisions of this Section.

                  (i) All terms contained in this Section shall have the meaning
         given to them by Section 145 of the Delaware General Corporation Law.

                  (j) The indemnification and advancement of expenses provided
         by, or granted pursuant to, this Section shall continue as to a person
         who has ceased to be a director, officer, employee or agent and shall
         inure to the benefit of the heirs, executors and administrators of such
         a person."

         Section 145 of the General Corporation Law of the State of Delaware
provides, generally, that a corporation shall have the power to indemnify any
person who was or is a party or is threatened to be made a party to any suit or
proceeding because such person is or was a director, officer, employee or agent
of the corporation or was servicing, at the request of the corporation, as a
director, officer, employee or agent of another enterprise against all costs
actually and reasonably incurred by him in connection with such suit or
proceeding if he acted in good faith and in a manner he reasonably believed not
opposed to the best interests of the corporation, and, with respect to any
criminal action or proceeding, had no reasonable cause to believe his conduct
was unlawful. Similar indemnity is permitted to be provided to such persons in
connection with an action or suit by or in the right of a corporation, provided
such person acted in good faith and in a manner he believed to be not opposed to
the best interests of the corporation, and provided further that such person
shall not have been adjudged liable for negligence or misconduct in the
performance of his duty to the corporation.


                                      II-5


<PAGE>

         Section 102(b) of the General Corporation Law of the State of Delaware
in dealing with matters that may be contained in the certificate of
incorporation, provides that the corporation, in its original certificate or an
amendment thereto, may include a provision eliminating or limiting the personal
liability of a director to the corporation or its stockholders for damages for
the breach of the director's fiduciary duty. Such a provision may not eliminate
or limit the director's liability for a breach of the duty of loyalty, for acts
or omissions not in good faith or which involve intentional misconduct or a
knowing violation of law, for an unlawful payment of dividends or unlawful stock
purchases or redemptions, or for any transaction from which the director derived
an improver personal benefit.

         The registrant has obtained directors' and officers' insurance which
insures directors and officers of the registrant against wrongful acts as a
director or officer, including civil liabilities pursuant to the Securities Act.


ITEM 7.  EXEMPTION FROM REGISTRATION CLAIMED.

             Not applicable.


ITEM 8.  EXHIBITS.

             The exhibits to the Registration Statement are listed in the 
             Exhibit Index elsewhere herein.


ITEM 9.  UNDERTAKINGS.

             (a) The undersigned registrant hereby undertakes:

                  (1) To file, during any period in which offers or sales
                      are being made, a post-effective amendment to this
                      Registration Statement:

                      (i)    To include any prospectus required by Section 10(a)
                             (3) of the Securities Act of 1933;

                      (ii)   To reflect in the prospectus any facts or events 
                             arising after the effective date of the 
                             Registration Statement (or the most recent post-
                             effective amendment thereof) which, individually or
                             in the aggregate, represent a fundamental change in
                             the information set forth in the Registration
                             Statement;

                      (iii)  To include any material information with respect to
                             the plan of distribution not previously disclosed 
                             in the Registration Statement or any material 
                             change to such information in the Registration
                             Statement;

                             Provided, however, that paragraph (a)(1)(i) and (a)
                             (1)(ii) shall not apply if the information required
                             to be included in a post-effective amendment by 
                             those paragraphs is contained in periodic reports 
                             filed by the registrant pursuant to Section 13 or
                             Section 15(d) of the


                                      II-6


<PAGE>

                             Securities and Exchange Act of 1934 that are
                             incorporated by reference in the Registration 
                             Statement.

                  (2) That, for the purpose of determining any liability under 
                      the Securities Act of 1933, each such post-effective 
                      amendment shall be deemed to be a new registration 
                      statement relating to the securities offered therein, and 
                      the offering of such securities at that time shall be 
                      deeded to be the initial bona fide offering thereof.

                  (3) To remove registration by means of a post-effective
                      amendment any of the securities being registered which 
                      remain unsold at the termination of the offering.

             (b) The undersigned registrant hereby undertakes that, for
         purposes of determining any liability under the Securities Act of 1933,
         each filing of the registrant's annual report pursuant to Section 13(a)
         or Section 15(d) of the Securities Exchange Act of 1934 (and, where
         applicable, each filing of an employee benefit plan's annual report
         pursuant to Section 15(d) of the Securities Exchange Act of 1934) that
         is incorporated by reference in the Registration Statement shall be
         deemed to be a new registration statement relating to the securities
         offered herein, and the offering of such securities at that time shall
         be deemed to be the initial bona fide offering thereof.

             (h) Insofar as indemnification for liabilities arising under the 
Securities Act of 1933 may be permitted to directors, officers and 
controlling persons of the registrant pursuant to the provisions described in 
Item 6, or otherwise, the registrant has been advised that in the opinion of 
the Securities and Exchange Commission such indemnification is against public 
policy as expressed in such Act and is, therefore, unenforceable. In the 
event that a claim for indemnification against such liabilities (other than 
the payment by the registrant of expenses incurred or paid by a director, 
officer or controlling person of the registrant in the successful defense of 
any action, suit or proceeding) is asserted by such director, officer or 
controlling person in connection with the securities being registered, the 
registrant will, unless in the opinion of its counsel the matter has been 
settled by controlling precedent, submit to a court of appropriate 
jurisdiction the question whether such indemnification by it is against 
public policy as expressed in such Act and will be governed by the final 
adjudication of such issue.


                                      II-7


<PAGE>


                                   SIGNATURES

         Pursuant to the requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-8 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized in the City of Chicago, State of Illinois, on the 28th day 
of December, 1998.


                                  SPIEGEL, INC.

<TABLE>

<S>                                                    <C>

By:         /s/ Michael R. Moran                       By:      /s/ James W. Sievers
    ----------------------------------------               ---------------------------------
    Michael R. Moran, Member of the                        James W. Sievers, Member of the
    Office of the President and Chief Legal                Office of the President and Chief
    Officer (Co-Principal Executive Officer)               Financial Officer (Co-Principal
                                                           Executive Officer)
</TABLE>


         Pursuant to the requirements of the Securities Act of 1933, as amended,
this Registration Statement has been signed below by the following persons in
the capacities indicated on the 28th day of December, 1998.


<TABLE>
<CAPTION>

         Signature                                   Title
         ---------                                   -----

<S>                                  <C>

/s/ Michael R. Moran                 Member of the Office of the President, Chief Legal
- ---------------------------          Officer and Director (Co-Principal Executive Officer)
Michael R. Moran


/s/ James W. Sievers                 Member of the Office of the President,  Chief
- ---------------------------          Financial Officer and Director (Co-Principal Executive
James W. Sievers                  Officer)


/s/ Dr. Michael Otto                 Director
- ---------------------------
Dr. Michael Otto


/s/ Thomas Bohlmann                  Director
- ---------------------------
Thomas Bohlmann


/s/ Dr. Michael E. Cruesemann        Director
- -----------------------------
Dr. Michael E. Cruesemann


/s/ Richard T. Fersch                Director
- ---------------------------
Richard T. Fersch

</TABLE>


                                      II-8

<PAGE>


<TABLE>

<S>                                  <C>
/s/ Hans Jorg Hammer                 Director
- ---------------------------
Hans Jorg Hammer


/s/ Horst R. Hansen                  Director
- ---------------------------
Horst R. Hansen


/s/ John W. Irvin                    Director
- ---------------------------
John W. Irvin


/s/ Siegfried Kockmann               Director
- ---------------------------
Siegfried Kockmann


/s/ Dr. Peter Mueller                Director
- ---------------------------
Dr. Peter Mueller


/s/ Gert Rietz                       Director
- ---------------------------
Gert Rietz


/s/ Dr. Peer Witten                  Director
- ---------------------------
Dr. Peer Witten


/s/ Martin Zaepfel                   Director
- ---------------------------
Martin Zaepfel


/s/ Derry L. Behm                    Divisional Vice President;
- ---------------------------
Derry L. Behm                        Corporate Controller


- ---------------------------          Director
George D. Ittner
</TABLE>

                                      II-9


<PAGE>


                                  EXHIBIT INDEX

<TABLE>
<CAPTION>


                                                                                 Page No.
                                                                                 --------

<S>          <C>

4(a)         Restated Certificate of Incorporation of the Company                    11

*4(b)        By-Laws of the Company (filed by incorporation by reference to
             the Company's Registration Statement on Form S-3          
             (File No. 33-50739))                                                   N/A

*4(c)        Specimen Stock Certificate (filed by incorporation by reference 
             to the Company's Annual Report on Form 10-K for the year ended
             December 31, 1998)                                                     N/A

5            Opinion of Rooks, Pitts and Poust regarding the legality of the 
             Class A Non-Voting Common Stock being registered.                       16

15           Not applicable                                                         N/A

23(a)        Consent of Rooks, Pitts and Poust (contained in Exhibit 5)             N/A

23(b)        Consent of KPMG Peat Marwick LLP                                         18

24           Powers of Attorney                                                       19

28(a)        Spiegel Group Incentive Stock Option Plan as of December 28, 1998.       34

28(b)        Form of Stock Option Agreement                                           43


</TABLE>


- ---------------------
* Incorporated by reference

                                       II-10

<PAGE>


                                                                    Exhibit 4(a)


                      RESTATED CERTIFICATE OF INCORPORATION
                                OF SPIEGEL, INC.


         SPIEGEL, INC., a corporation organized and existing under the laws of
the State of Delaware, hereby certifies as follows:

                  1. The name of the corporation is SPIEGEL, INC. The
         corporation was originally incorporated in Delaware under the name
         MIDWEST MAIL-ORDER COMPANY. The date of filing its original Certificate
         of Incorporation with the Secretary of State of the State of Delaware
         was August 17, 1965.

                  2. This Restated Certificate of Incorporation restates and
         further amends the Certificate of Incorporation of this corporation by
         changing the first paragraph of ARTICLE FOURTH thereof. The text of the
         Certificate of Incorporation is amended hereby to read in its entirety
         as set forth in Appendix A hereto.

                  3. The Restated Certificate of Incorporation herein certified
         was recommended to the stockholders for adoption by the unanimous
         written consent of the board of directors pursuant to Section 141(f) of
         the General Corporation Law of the State of Delaware and was duly
         adopted by written consent of stockholders possessing 99.94% of the
         voting stock of the corporation in accordance with the applicable
         provisions of Sections 228, 242 and 245 of the General Corporation Law
         of the State of Delaware. As provided in Section 228 of the General
         Corporation Law of the State of Delaware, prompt written notice of the
         action so taken by the holders of said 99.95% of the voting stock of
         the corporation was given to every stockholder entitled to such notice.

                  4. When the Restated Certificate of Incorporation herein
         certified becomes effective the aggregate of capital represented by all
         issued shares immediately after the effective date of the Restated
         Certificate of Incorporation will not be less than the aggregate amount
         of capital represented by all issued shares immediately before the
         effective date of the Restated Certificate of Incorporation and,
         therefore, the capital of the corporation will not be reduced under or
         by reason of the Restated Certificate of Incorporation.


<PAGE>


         IN WITNESS WHEREOF, said SPIEGEL, INC. has cause this certificate to be
signed by Michael R. Moran, its Office of the President, General Counsel, and
attested by James H. Ihrke, its Assistant Secretary, this 18th day of March,
1998.


                                                  SPIEGEL, INC.

                                                  By:     /s/ Michael R. Moran
                                                        ------------------------
                                                        Office of the President,
                                                        General Counsel



ATTEST:  SPIEGEL, INC.


By:            /s/ James J. Ihrke
       -----------------------------------
       James H. Ihrke, Assistant Secretary


                                        2


<PAGE>


                                   APPENDIX A

                      RESTATED CERTIFICATE OF INCORPORATION
                                OF SPIEGEL, INC.


         FIRST: The name of the corporation is SPIEGEL, INC.

         SECOND: Its registered office in the State of Delaware is located at
Corporation Trust Center, 1209 Orange Street, in the City of Wilmington, County
of New Castle. The name and address of its registered agent is The Corporation
Trust Company, Corporation Trust Center, 1209 Orange Street, Wilmington,
Delaware 19801.

         THIRD: The purpose of the corporation is to engage in any
lawful act or activity for which a corporation may be organized under
the General Corporation Law of Delaware.

         FOURTH: The total number of shares of all classes of stock which the
corporation shall have authority to issue is One Hundred Thirty-Seven Million
Five Hundred Thousand (137,500,000) shares, of which stock Sixteen Million
(16,000,000) shares of $1.00 par value each shall be Class A Non-Voting Common
Stock, and One Hundred Twenty-One Million Five Hundred Thousand (121,500,000)
shares of $1.00 par value each shall be Class B Voting Common Stock.

         The designations and the powers, preferences and rights, and the
qualifications, limitations or restrictions thereof are as follows:

                  (a) Each holder of Class B Voting Common Stock shall have one
         vote in respect of each share of Class B Voting Common Stock held by
         him of record on the books of the corporation on all matters voted upon
         by the stockholders.

                  (b) Except as otherwise provided by law or this Certificate of
         Incorporation, the holders of Class A Non-Voting Common Stock shall not
         have any voting rights in respect of such stock.

                  (c) This Certificate of Incorporation may be amended by the
         affirmative vote of the holders of a majority of the shares of Class B
         Voting Common Stock entitled to vote to increase or decrease (but not
         below the number of shares thereof then outstanding) the number of
         authorized shares of Class A Non-Voting Common Stock or Class B Voting
         Common Stock without the vote or approval of the holders of the then
         issued and outstanding shares of Class A Non-Voting Common Stock.


<PAGE>

                  (d) This corporation may, by its By-Laws or otherwise, impose
         restrictions upon the sale of its Class B Voting Common Stock.

                  (e) The Class A Non-Voting Common Stock and the Class B Voting
         Common Stock shall participate equally on a share-for-share basis as to
         all dividends declared from time to time.

                  (f) Except as otherwise provided in paragraphs (a), (b), (c)
         and (d) of this Article Fourth, the powers, preferences, treatment and
         rights and the qualifications, limitations or restrictions of the
         shares of Class A Non-Voting Common Stock and the shares of Class B
         Voting Common Stock shall be identical. Any amendment to paragraph (e)
         or to this paragraph (f) of this Article Fourth shall require approval
         by the affirmative vote of the holders of a majority of the issued and
         outstanding shares of Class A Non-Voting Common Stock and the
         affirmative vote of the holders of a majority of the issued and
         outstanding shares of Class B Voting Common Stock, each Class voting
         separately as a class.

         FIFTH: The number of directors of the corporation shall be fixed by the
By-Laws and may be increased or decreased from time to time in the manner
specified therein; provided, however, that the number of directors shall not be
less than three. In the event of any increase in the number of directors, the
additional directors may be elected as provided in the By-Laws. Elections of
directors need not be by written ballot. Any director may be removed at any
time, either for or without cause, by the affirmative vote of a majority in
interest of the stockholders of record of the corporation entitled to vote,
given at a special meeting of such stockholders called for the purpose or as
otherwise provided by law. The board of directors shall have the power to make,
adopt, alter, amend and repeal from time to time the By-Laws of the corporation,
subject to the right of the stockholders entitled to vote with respect thereto
to alter and repeal By-Laws made by the board of directors;

         SIXTH: (a) No contract or transaction between the corporation and 
         one or more of its directors or officers, or between the corporation
         and any other corporation, partnership, association, or other
         organization in which one or more of its directors or officers are
         directors or officers, or have a financial interest, shall be void or
         voidable solely for this reason, or solely because the director or
         officer is present at or participates in the meeting of the board of
         directors or committee thereof which authorizes the contract or
         transaction, or solely because his or their votes are counted for 
         such purpose, if:

                                        2

<PAGE>

                            (1) The material facts as to his relationship or
                       interest and as to the contract or transaction are
                       disclosed or are known to the board of directors or the
                       committee, and the board or committee in good faith
                       authorizes the contract or transaction by the affirmative
                       votes of a majority of the disinterested directors, even
                       though the disinterested directors be less than a quorum;
                       or

                            (2) The material facts as to his relationship or
                       interest and as to the contract or transaction are
                       disclosed or are known to the stockholders entitled to
                       vote thereon, and the contract or transaction is
                       specifically approved in good faith by vote of the
                       stockholders; or

                            (3) The contract or transaction is fair as to the
                       corporation as of the time it is authorized, approved or
                       ratified, by the board of directors, a committee thereof,
                       or the stockholders.

                (b) Common or interested directors may be counted in
         determining the presence of a quorum at a meeting of the board of
         directors or of a committee which authorizes the contract or
         transaction.

         SEVENTH: A director of the corporation shall not be liable to the
corporation or its stockholders for monetary damages for breach of fiduciary
duty as a director except to the extent such exemption from liability or
limitation thereof is not permitted under the Delaware General Corporation Law
as the same exists or may hereafter be amended.


                                        3



<PAGE>


                                                                       Exhibit 5



                                  [LETTERHEAD]



                                                December 28, 1998


Spiegel, Inc.
Corporate Headquarters
3500 Lacey Road
Downers Grove, Illinois   60515-5432


Dear Sirs:

         We have acted as counsel to you (the "Company") in connection with the
preparation of the Registration Statement on Form S-8 to be filed with the
Securities and Exchange Commission on December 30, 1998 (the "Registration
Statement") pertaining to the registration of an offering of up to 1,000,000
shares of the Company's Class A Non-Voting Common Stock, $1.00 par value (the
"Common Stock").

         In that connection, we have examined originals, or copies certified or
otherwise identified to our satisfaction, of such documents, corporate records
and other instruments as we have deemed necessary for the purposes of this
opinion, including the following: the Certificate of Incorporation and By-Laws
of the Company, as amended and resolutions adopted by the Board of Directors and
the principal stockholder of the Company.

         For purposes of this opinion, we have assumed the authenticity of all
documents submitted to us as originals, the conformity to the originals of all
documents submitted to us as copies, and the authenticity of the originals of
all documents submitted to us as copies. We have also assumed the genuineness of
the signatures of persons signing all documents in connection with which this
opinion is rendered, the authority of such persons signing on behalf of the
parties thereto other than the Company, and the due authorization, execution and
delivery of all documents by the parties thereto other than the Company.


<PAGE>


Spiegel, Inc.
December 28, 1998
Page 2


         Based on the foregoing, we are of the opinion that:

                  (1) The Company is a corporation validly existing and in good
         standing under the laws of the State of Delaware.

                  (2) The Common Stock, when duly executed and delivered by
         authorized officers of the Company and issued upon receipt of the
         consideration to be paid therefor, will be legally issued, fully paid
         and non-assessable.

         We hereby consent to the filing of this opinion as an exhibit tot he
Registration Statement and to the reference to this firm under the section
entitled "Legal Matters" in the Registration Statement.

         This opinion is furnished to you in connection with the filing of the
Registration Statement, and is not to be used, circulated, quoted or otherwise
relied upon for any other purpose.


                                                Very truly yours,

                                                ROOKS, PITTS AND POUST

                                                By: /s/ James H. Ihrke
                                                    -------------------------
                                                        James H. Ihrke



<PAGE>


                                                                   Exhibit 23(b)


                        CONSENT OF KPMG PEAT MARWICK LLP


The Board of Directors
Spiegel, Inc.:


We consent to incorporation by reference in this registration statement on 
Form S-8 of Spiegel, Inc. of our report dated February 11, 1998, relating to 
the consolidated balance sheets of Spiegel, Inc. and subsidiaries as of 
January 3, 1998 and December 28, 1996 and the related consolidated statements 
of earnings, stockholders' equity and cash flows for each of the years in the 
three-year period ended January 3, 1998 and related financial statement 
schedule, which reports are incorporated by reference or appear in the 
Spiegel, Inc. Form 10-K for the year ended January 3, 1998.

Chicago, Illinois
December 22, 1998


                                             /s/ KPMG Peat Marwick LLP
                                          -------------------------------



<PAGE>


                                                                      Exhibit 24


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                   /s/ Dr. Michael Otto
                                            ------------------------------------
                                            Dr. Michael Otto


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                    /s/ Thomas Bohlmann
                                            ------------------------------------
                                            Thomas Bohlmann


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                /s/ Dr. Michael E. Cruesemann
                                            ------------------------------------
                                            Dr. Michael E. Cruesemann


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: November 24, 1998


                                                   /s/ Richard T. Fersch
                                            ------------------------------------
                                            Richard T. Fersch


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                    /s/ Hans Jorg Hammer
                                            ------------------------------------
                                            Hans Jorg Hammer


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                    /s/ Horst R. Hansen
                                            ------------------------------------
                                            Horst R. Hansen


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                    /s/ John W. Irvin
                                            ------------------------------------
                                            John W. Irvin


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                   /s/ Siegfried Kockmann
                                            ------------------------------------
                                            Siegfried Kockmann


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                    /s/ Michael R. Moran
                                            ------------------------------------
                                            Michael R. Moran


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                    /s/ Dr. Peter Mueller
                                            ------------------------------------
                                            Dr. Peter Mueller


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                       /s/ Gert Rietz
                                            ------------------------------------
                                            Gert Rietz


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                    /s/ James W. Sievers
                                            ------------------------------------
                                            James W. Sievers


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                    /s/ Dr. Peer Witten
                                            ------------------------------------
                                            Dr. Peer Witten


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                     /s/ Martin Zaepfel
                                            ------------------------------------
                                            Martin Zaepfel


<PAGE>


                                POWER OF ATTORNEY


         KNOW ALL MEN BY THESE PRESENTS, that the person whose signature appears
below hereby constitutes and appoints James W. Sievers and Michael R. Moran, and
each of them (with full power to each of them to act alone), his true and lawful
attorney-in-fact and agent, with full power of substitution and resubstitution,
for him and in his name, place and stead, in any and all capacities, to sign the
Registration Statement of Spiegel, Inc. on Form S-8 and any and all amendments
(including post-effective amendments) thereto, regarding the offering of options
to acquire Shares of Class A Non-Voting Common Stock and the acquisition of such
Shares in connection with the Spiegel Group Incentive Stock Option Plan, and to
file the same, with all exhibits thereto and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in-fact and agents, and each of them, full power and authority to do
and perform each and every act and thing requisite and necessary to be done in
and about the premises, as fully to all intents and purposes as he might or
could do in person, hereby ratifying and confirming all that said
attorneys-in-fact and agents, or any of them, or their substitutes, may lawfully
do or cause to be done by virtue hereof.


Date: December 28, 1998


                                                      /s/ Derry L. Behm
                                            ------------------------------------
                                            Derry L. Behm



<PAGE>


                                                                   Exhibit 28(a)


                                  SPIEGEL GROUP
                           INCENTIVE STOCK OPTION PLAN


SECTION 1.  PURPOSE.

         The purpose of this Incentive Stock Option Plan (the "Plan") is to
encourage stock ownership by certain semi-monthly salaried employees of Spiegel,
Inc., a Delaware corporation ("Spiegel") and its "subsidiary corporations"
(collectively the "Corporation"), so that they may acquire a proprietary
interest in the success of the Corporation. The term "subsidiary corporation"
shall be defined in the same manner as such term is defined in Section 424(f) of
the Internal Revenue Code of 1986, as amended (the "Code") and shall include
subsidiary corporations which become such after the adoption of the Plan. The
Plan is intended to provide an incentive for maximum effort in the successful
operation of the Corporation and to encourage certain semi-monthly salaried
employees of the Corporation to remain in the employ of the Corporation. It is
further intended that, except in certain limited cases, the options granted
pursuant to the Plan shall constitute "Incentive Stock Options" within the
meaning of Section 422 of the Code.


SECTION 2.  ADMINISTRATION.

         The Plan shall be administered by a Stock Option Committee (the
"Committee") which shall consist of three members of the Board of Directors of
Spiegel (the "Board of Directors") who are not semi-monthly salaried employees
of the Corporation and who are appointed to the Committee from time to time by
the Board of Directors. If any member of the Committee becomes a semi-monthly
salaried employee of the Corporation, his membership on the Committee shall
automatically terminate. A majority of the Committee shall constitute a quorum
and acts of a majority of the members present at any meeting at which a quorum
is present, or acts approved in writing by all members of the Committee, shall
be deemed to be valid acts of the Committee. No member of the Committee shall be
eligible to receive an option under the Plan.

         The Committee shall select one of its members to serve as Chairman,
shall appoint one of its members as Secretary, who shall maintain a record of
its actions and decisions, and shall hold meetings from time to time as it may
determine. The Committee shall have authority to:

                  (a) Determine which of the eligible employees of the
         Corporation (determined under Section 3 hereof) shall be granted
         options, when such options shall be granted and the number of shares
         and terms with respect to each such option;

                  (b) Prescribe rules and regulations for administering the 
         Plan; and

                  (c) Decide any questions arising as to the interpretation or
         application of any provision under this Plan.

The determination of the Committee as to any of these matters shall be final and
binding upon all persons whomsoever and shall be reported to the Board of
Directors at its next ensuing meeting.


<PAGE>


SECTION 3.  ELIGIBILITY.

         The persons who shall be eligible to receive options pursuant to this
Plan shall be such of the semi-monthly salaried employees of the Corporation as
the Committee shall select from time to time. A grantee of an option under this
Plan (an "Optionee") may hold more than one option hereunder, but only on the
terms and conditions hereinafter set forth. Notwithstanding any of the other
provisions of this Plan, options shall not be granted hereunder to an individual
who then owns stock possessing more than ten percent (10%) (as determined under
Section 422(b)(6) of the Code) of the total combined voting power of all classes
of stock of Spiegel, or of a parent or a subsidiary corporation (as those terms
are defined in Sections 424(e) and 424(f) of the Code) of Spiegel, such
ownership to be determined by application of the applicable attribution rules
under the Code.


SECTION 4.  STOCK TO BE ISSUED UNDER THIS PLAN.

         The stock to be issued upon the exercise of options granted under this
Plan shall be shares of the $1.00 par value per share Class A Non-Voting Common
Stock of Spiegel ("Class A Stock") which may either be authorized and unissued
shares or issued shares held in or hereafter acquired for the treasury of
Spiegel. The aggregate number of shares of Class A Stock which may be issued
under options granted hereunder shall not exceed One Million (1,000,000) shares.
In the event that any outstanding option under this Plan expires or is
terminated, the shares of Class A Stock allocable to the unexercised portion of
such option may again be subject to an option under the Plan.

         Spiegel shall not be required to issue or deliver any certificate for
shares of its Class A Stock purchased upon the exercise of all or any part of an
option before (a) the admission of such shares to listing on any stock exchange
on which such stock may then be listed, or, if applicable, approved for
inclusion on the National Market System of the NASD and (b) completion of any
registration or other qualification of such shares under any state or federal
law or ruling or regulation of any governmental regulatory body that Spiegel
shall, in its sole discretion, determine is necessary or advisable.


SECTION 5.  TERMS AND CONDITIONS OF OPTIONS.

         Each option granted under this Plan shall be evidenced by an agreement
in writing, which shall be subject to such amendment and modification from time
to time as the Committee shall deem necessary to comply with applicable law or
regulation, and which shall contain, in such form and with such other provisions
as the Committee shall from time to time determine, provisions which comply with
the following terms and conditions:

                  (a) THE NUMBER OF SHARES.  Each option shall state the number 
         of shares of Class A Stock to which it pertains.

                  (b) OPTION PRICE. Each option shall state the option price per
         share of Class A Stock which shall be equal to the fair market value of
         one share of Class A Stock on the date of the granting of the option.
         The Committee shall have full authority to determine the fair market
         value of a share of Class A Stock. If the Class A Stock is traded in
         the over-the-counter market, such fair market value shall be deemed to
         be the arithmetical mean between


                                        2


<PAGE>

         the asked and the bid prices between the opening of the market and noon
         on such date as reported by NASDAQ. If the Class A Stock is traded on
         an exchange, such fair market value shall be deemed to be the
         arithmetical mean of the high and low prices at which it is quoted or
         traded between the opening of the market and noon on such day on the
         exchange on which it generally has the greatest trading volume.

                  (c) MEDIUM AND TIME OF PAYMENT. The option price shall be
         payable in United States dollars upon the exercise of the option, and
         the exercise of any option and the delivery of the optioned shares
         shall be contingent upon receipt by Spiegel of the full purchase price
         paid in cash or by check.

                  (d) TERM AND EXERCISE OF OPTIONS. Each option shall state the
         period of time during which the option may be exercised; provided,
         however, that, anything contained herein to the contrary
         notwithstanding, no option granted hereunder shall be exercisable after
         the expiration of ten years after the date of grant of such option.
         Subject to the terms of the Plan, any option may be exercised, in whole
         or in part, from time to time, as to one or more whole shares of Class
         A Stock covered by the option, during its period of exercise.

                  (e) PERIOD OF EXERCISE OF OPTIONS. Except as otherwise
         specifically provided herein:

                           (1) No option granted hereunder prior to March 1,
                  1999 shall be exercisable until December 31, 1999 (or the next
                  preceding business day if December 31, 1999 is a holiday) when
                  it shall become and remain exercisable for 20% of the shares
                  covered thereby. Each such option granted prior to March 1,
                  1999 shall become and remain exercisable for an additional 20%
                  of the shares covered thereby on December 31, 2000, December
                  31, 2001, December 31, 2002 and December 31, 2003 (or the next
                  business day preceding any said December 31st which is a
                  holiday);

                           (2) No option granted hereunder on or after March 1,
                  1999 shall be exercisable until the first anniversary of the
                  grant thereof, when it shall become and remain exercisable for
                  20% of the shares covered thereby. Each option granted on or
                  after March 1, 1999 shall become and remain exercisable for an
                  additional 20% of the shares covered thereby on the second,
                  third, fourth and fifth anniversaries of the grant thereof;

                           (3) An Optionee may exercise a portion of an option
                  from the date that portion first becomes exercisable until the
                  option expires or is otherwise terminated;

                           (4) In the case of any fractional share resulting
                  from any calculation under the Plan, the shares available for
                  exercise shall be determined to the nearest lower number of
                  whole shares.

                  (f) MAXIMUM VALUE OF STOCK WITH RESPECT TO WHICH INCENTIVE
         STOCK OPTIONS ARE EXERCISABLE FOR FIRST TIME IN ANY CALENDAR YEAR. 
         Anything contained herein to the contrary notwithstanding, to the
         extent the aggregate fair market value (determined at the time the
         option is granted) of stock with respect to which options are
         exercisable for the first time by any eligible employee during any one
         calendar year (under this Plan and all other incentive stock option
         plans of Spiegel or any parent or subsidiary corporation of Spiegel)
         shall exceed


                                        3


<PAGE>

         One Hundred Thousand Dollars ($100,000.00), such excess options shall
         be treated as options which are not incentive stock options, taking
         options into account in the order in which they were granted. In the
         case of an option that is to be treated in part as an incentive stock
         option and in part as a non-incentive stock option, Spiegel may
         designate the shares of Class A Stock that are to be treated as stock
         acquired pursuant to exercise of an incentive stock option by issuing a
         separate certificate for such shares and identifying the certificate as
         incentive stock option shares in the stock transfer records of Spiegel.

                  (g) TRANSFER OF OPTION. Neither the whole nor any part of any
         option shall be transferable by an Optionee or by operation of law
         during said Optionee's lifetime and at said Optionee's death an option
         or any part thereof shall only be transferable by said Optionee's will
         or by the laws of descent and distribution. An option may be exercised
         during the lifetime of the Optionee only by the Optionee. Any option,
         and any and all rights granted to an Optionee thereunder, to the extent
         not theretofore effectively exercised shall automatically terminate and
         expire upon any sale, transfer or hypothecation or any attempted sale,
         transfer or hypothecation of such option or rights, or upon the
         bankruptcy or insolvency of the Optionee.

                  (h) TERMINATION OF EMPLOYMENT. No option may be exercised
         after the termination of the employment of the Optionee with the
         Corporation except as hereinafter provided, specifically subject,
         however, to the provisions of paragraph (d) of this Section 5:

                           (1) RETIREMENT. Options granted under the Plan may be
                  exercised within three (3) months after the Retirement (as
                  hereinafter defined) of the Optionee and the options shall be
                  exercisable for all of the shares covered thereby,
                  notwithstanding the provisions of paragraph (e) of this
                  Section 5. For purposes of the Plan, "Retirement" shall mean
                  any termination of employment with the Corporation occurring
                  after (i) the completion of ten (10) years of service with the
                  Corporation by the Optionee and (ii) the date on which the
                  Optionee's age and years of service with the Corporation add
                  up to seventy (70).

                           (2) DISABILITY. Options granted under the Plan may be
                  exercised within three (3) months after the termination of the
                  employment of the Optionee by reason of the Disability (as
                  hereinafter defined) of the Optionee and the option shall be
                  exercisable for all of the shares covered thereby, not
                  withstanding the provisions of paragraph (e) of this Section
                  5. For purposes of this Plan, an Optionee shall be deemed have
                  incurred a "Disability" if a disinterested duly licensed
                  medical doctor appointed by the Corporation determines that
                  the Optionee is totally and permanently prevented, as a result
                  of physical or mental infirmity, injury, or disease, either
                  occupational or nonoccupational in cause, from holding the job
                  or position with the Corporation or engaging in the employment
                  activity, or a comparable job or employment activity with the
                  Corporation, which the Optionee held or customarily engaged in
                  prior to the occurrence of the disability (provided, however,
                  that disability hereunder shall not include any disability
                  incurred or resulting from the Optionee's having engaged in a
                  criminal act or enterprise, or any disability consisting of or
                  resulting from the Optionee's chronic alcoholism, addiction to
                  narcotics or an intentionally self-inflicted injury).


                                        4


<PAGE>

                           (3) DEATH.

                                    (i) If an Optionee shall die while employed
                           by the Corporation or within three (3) months after
                           termination of employment with the Corporation by
                           reason of Retirement or Disability, the options
                           granted under this Plan to such deceased Optionee
                           shall be exercisable within one (1) year after the
                           date of the Optionee's death and the options shall be
                           exercisable for all of the shares covered thereby,
                           notwithstanding the provisions of paragraph (e) of
                           this Section 5.

                                    (ii) If an Optionee shall die within three
                           (3) months after termination of employment with the
                           Corporation for a reason other than Retirement or
                           Disability, the options granted under this Plan to
                           such deceased Optionee shall be exercisable within
                           one (1) year after the date of the Optionee's death
                           but the options may not be exercised for more than
                           the number of Shares, if any, as to which the options
                           were exercisable by the Optionee immediately prior to
                           his death.

                                    (iii) The legal representative, if any, of
                           the deceased Optionee's estate, or the appropriate
                           legatees or distributees of the deceased Optionee's
                           estate may exercise the option on behalf of such a
                           deceased Optionee.

                           (4) INVOLUNTARY TERMINATION OF EMPLOYMENT. Options
                  granted under the Plan may be exercised within three (3)
                  months after the Involuntary Termination of Employment (as
                  hereinafter defined) of the Optionee with the Corporation and
                  the options shall be exercisable for all of the shares covered
                  thereby, notwithstanding the provisions of paragraph (e) of
                  this Section 5. For purposes of the Plan, "Involuntary
                  Termination of Employment" shall mean any termination of an
                  Optionee's employment with the Corporation by reason of the
                  discharge, firing or other involuntary termination of an
                  Optionee's employment by action of the Corporation other than
                  an involuntary termination for cause as described in
                  subparagraph (6) of this paragraph (h).

                           (5) VOLUNTARY TERMINATION OF EMPLOYMENT. Options
                  granted under the Plan may be exercised, if otherwise timely,
                  within three (3) months after the Voluntary Termination of
                  Employment (as hereinafter defined) of the Optionee with the
                  Corporation but the options may not be exercised for more than
                  the number of shares, if any, as to which the options were
                  exercisable by the Optionee immediately prior to such
                  termination of employment as determined under the provisions
                  of paragraph (e) of this Section 5. For purposes of the Plan
                  "Voluntary Termination of Employment" shall mean any voluntary
                  termination of employment with the Corporation by reason of
                  the Optionee's quitting or otherwise voluntarily leaving the
                  Corporation's employ other than a voluntary termination of
                  employment by reason of Retirement or a voluntary termination
                  of employment constituting a termination for cause as
                  described in subparagraph (6) of this paragraph (h).

                           (6) TERMINATION FOR CAUSE.  Anything contained 
                  herein to the contrary notwithstanding, if the termination of 
                  an Optionee's employment with the


                                        5


<PAGE>

                  Corporation is as a result of or caused by the Optionee's
                  theft or embezzlement from the Corporation, the violation of a
                  material term or condition of his employment, the disclosure
                  by the Optionee of confidential information of the
                  Corporation, conviction of the Optionee of a crime of moral
                  turpitude, the Optionee's stealing trade secrets or
                  intellectual property owned by the Corporation, any act by the
                  Optionee in competition with the Corporation or any other act,
                  activity or conduct of the Optionee which in the opinion of
                  the Board Committee of the Board of Directors is adverse to
                  the best interests of the Corporation, then any options and
                  any and all rights granted to such Optionee thereunder, to the
                  extent not yet effectively exercised, shall become null and
                  void effective as of the date of the occurrence of the event
                  which results in the Optionee ceasing to be an employee of the
                  Corporation and any purported exercise of an option by or on
                  behalf of said Optionee following such date shall be of no
                  effect.

                  (i) ACCELERATION. The Committee may, in the case of merger,
         consolidation, dissolution or liquidation of Spiegel, accelerate the
         expiration date of any option for any or all of the shares covered
         thereby (but still giving Optionees a reasonable period of time to
         exercise any outstanding options prior to the accelerated expiration
         date) and may, in the case of merger, consolidation, dissolution or
         liquidation of Spiegel, or in any other case in which it feels it is in
         the Corporation's best interest, accelerate the date or dates on which
         any option or any part of any option shall be exercisable for any or
         all of the shares covered thereby.

                  (j) RIGHTS AS A STOCKHOLDER. An Optionee shall have no rights
         as a stockholder with respect to any shares covered by any of said
         Optionee's options until the date that Spiegel receives payment in full
         for the purchase of said shares pursuant to the effective exercise of
         said option. No adjustment shall be made for dividends or distributions
         or other rights for which the record date is prior to the date such
         payment is received by Spiegel, except as provided in Section 7 hereof.

                  (k) DOCUMENTS TO BE DELIVERED TO OPTIONEES. Upon the grant of
         an option hereunder to an Optionee, there shall be delivered to the
         Optionee a prospectus describing the options granted hereunder and the
         Class A Stock covered by the options together with such other
         information or documents as the Committee shall deem necessary or
         advisable.

                  (l) COMPLIANCE WITH SECURITIES EXCHANGE ACT. Notwithstanding
         anything herein to the contrary, options shall always be granted and
         exercised in such a manner as to conform to the provisions of Rule
         16b-3, or any replacement rule, adopted pursuant to the provisions of
         the Securities Exchange Act of 1934 as the same now exists or may, from
         time to time, be amended.

                  (m) OTHER PROVISIONS. The option agreements authorized under
         the Plan shall contain such other provisions, including, without
         limitation, restrictions upon the exercise of the option, as the
         Committee shall deem advisable and, in any event, all such option
         agreements shall contain such limitations and restrictions upon the
         exercise of the option as shall be necessary in order that such option
         will be an "incentive stock option" as defined in Section 422 of the
         Code (except as provided in paragraph (f) of Section 5 hereof) or to
         conform to any change in the law.


                                        6


<PAGE>


SECTION 6.  NOTICE OF INTENT TO EXERCISE OPTIONS.

         An Optionee desiring to exercise an option granted hereunder as to one
or more of the shares covered thereby must, in order to so exercise the option,
notify the Corporation in writing to that effect, specifying the number of
shares to be purchased in a form satisfactory to the Committee.


SECTION 7.  STOCK DIVIDEND--RECAPITALIZATION--CONSOLIDATION.

         If any stock dividend shall be declared upon the Class A Stock or if
the Class A Stock shall hereafter be subdivided, consolidated, or changed into
other securities of Spiegel, or a successor corporation to Spiegel, then in each
such event, shares of Class A Stock which would be delivered pursuant to
exercise of any options shall for the purpose of adjusting the number and kind
thereof, be treated as though outstanding immediately prior to the occurrence of
such event and the purchase price to be paid therefor shall be appropriately
adjusted to give effect thereto.

         The grant of an option pursuant to the Plan shall not affect in any way
the right or power of Spiegel to make adjustments, reclassifications,
reorganizations or changes of its capital or business structure or to merge or
to consolidate or to dissolve, liquidate or sell, or transfer all or any part of
its business or assets.


SECTION 8.  EXPIRATION AND TERMINATION OF PLAN.

         Options may be granted pursuant to this Plan only within ten (10) years
following the earlier to occur of the date on which the Plan is originally
adopted by the Board of Directors and the date on which the Plan is originally
approved by holders of the Class B Voting Common Stock of Spiegel.

         Options may be granted under the Plan at any time until the Plan is
terminated by the Board of Directors or until such earlier date when termination
of the Plan shall be required by applicable law. If not sooner terminated, the
Plan shall terminate automatically on November 17, 2008, which is ten years from
the date on which the Plan was originally approved by the Board of Directors.


SECTION 9.  AMENDMENT OF THE PLAN.

         The Board of Directors may, insofar as permitted by law, from time to
time, with respect to any shares of Class A Stock at the time not subject to
outstanding options, suspend or discontinue the Plan or revise or amend it in
any respect whatsoever except that, without approval of the holders of a
majority of the Class B Voting Common Stock of Spiegel, no such revision or
amendment shall change the number of shares of Class A Stock subject to the Plan
(except as may occur as a result of an occurrence described in Section 7),
change the designation of the class of employees eligible to receive options,
remove the administration of the Plan from the Committee, or render any member
of the Committee eligible to receive an option under the Plan while serving
thereon. Furthermore, the Plan may not, without the approval of the holders of a
majority of the Class B Voting Common Stock of Spiegel, be amended in any manner
that will cause options issued under it to fail to meet the requirements of
"incentive stock options" as defined in Section 422 of the Code (except as


                                        7


<PAGE>

provided in paragraph (f) of Section 5 hereof) or which would result in a
failure to comply with Section 16(b)(3) of the Securities Exchange Act of 1934
or similar statute or rules or regulations adopted thereunder.


SECTION 10.  GRANTING OF OPTIONS.

         The granting of any option pursuant to this Plan shall be entirely in
the discretion of the Committee and nothing herein contained shall be construed
to give any employee any right to participate under this Plan or to receive any
option under it. The granting of an option shall impose no duty upon the
Optionee to exercise such option.

         Neither the adoption and maintenance of the Plan nor the granting of an
option pursuant to this Plan shall be deemed to constitute a contract of
employment between the Corporation and any employee or to be a condition of the
employment of any person. Nothing herein contained shall be deemed to (a) give
to any employee the right to be retained in the employ of the Corporation; (b)
interfere with the right of the Corporation to discharge or retire any employee
at any time; (c) be deemed to give to the Corporation the right to require an
employee to remain in its employ or (d) interfere with the employee's right to
terminate his employment at any time.


SECTION 11.  GOVERNMENT REGULATIONS.

         This Plan and the granting and exercise of any option hereunder and the
obligations of Spiegel to sell and deliver shares under any such option shall be
subject to all applicable laws, rules and regulations, and to such approvals by
any governmental agencies as may be required.


SECTION 12.  PROCEEDS FROM SALE OF STOCK.

         Proceeds of the purchase of optioned shares by any Optionee shall be
for the general business purposes of Spiegel.


SECTION 13.  REPORTING REQUIREMENTS.

         The Committee shall furnish each Optionee hereunder with such
information relating to the exercise of any option granted hereunder to said
Optionee as is required under the Code and applicable State and Federal Security
laws.


                                        8


<PAGE>


SECTION 14.  APPROVAL OF STOCKHOLDERS.

         No option granted hereunder shall be exercisable until the Plan is
approved by the holders of a majority of the outstanding shares of the Class B
Voting Common Stock of Spiegel, which approval must occur within the period
beginning twelve months before and ending twelve months after the date the Plan
is adopted by the Board of Directors. If the Plan is not so approved by the
holders of Spiegel's Class B Voting Common Stock, any options granted hereunder
shall be void and of no effect.


SECTION 15.  INTERPRETATION.

         The terms of this Plan are subject to all present and future
regulations and rulings of the Secretary of the Treasury or his delegate
relating to the qualification of Incentive Stock Options under Section 422 of
the Code. If any provision of the Plan conflicts with any such regulation or
ruling, that provision of the Plan shall be void and of no effect.


                                             SPIEGEL, INC.


                                             By: /s/ Michael R. Moran
                                                --------------------------------


                                        9



<PAGE>


                                                                    Exhibt 28(b)


                                  SPIEGEL, INC.

                         CLASS A NON-VOTING COMMON STOCK

                             OPTION AGREEMENT NO. __


         This Option Agreement No. __ entered into this _______  day of
____________________, 19__ , by and between Spiegel, Inc., a Delaware
corporation ("Spiegel"), and _____________________________ ("Optionee").

         WHEREAS, Spiegel desires to grant the Optionee an Option to purchase
shares of its $1.00 par value per share Class A Non-Voting Common Stock
("Class A Stock") subject to the terms and conditions hereinafter set forth,
pursuant to the provisions of the Spiegel Group Incentive Stock Option Plan
(the "Plan") which was adopted by Spiegel on November 17, 1998 and which was
subsequently approved by the Class B Voting Common Stockholders of Spiegel.

         NOW, THEREFORE, in consideration of the mutual covenants hereinafter
set forth and for other good and valuable consideration, the parties hereto
agree as follows:

                  1. GRANT OF OPTION.

                          Spiegel, pursuant to the Plan, hereby grants to the 
                  Optionee the option ("Option") to purchase ___________ shares 
                  of Class A Stock, subject to the terms and conditions 
                  hereinafter set forth.  The date of the grant of the Option is
                  the date of this Stock Option Agreement.

                  2. PURCHASE PRICE.

                          The purchase price of the Class A Stock covered by
                  the Option shall be ____________________________________
                  ($________________) per share.


<PAGE>

                  3. PERIOD OF EXERCISE AND TERMS AND CONDITIONS OF OPTION.

                          This Option may be exercised between the date hereof 
                  and the date ten (10) years after the date hereof from time to
                  time, in whole or in part as to one or more whole shares of 
                  Class A Stock covered by the Option, subject to the terms and 
                  conditions set forth below. Anything contained herein to the 
                  contrary notwithstanding, the Option granted hereunder shall 
                  not be exercisable in whole or in part after the expiration of
                  ten (10) years after the date of grant thereof. The Option 
                  granted hereby shall be subject to the following terms and 
                  conditions:

                           (a) PERIOD OF EXERCISE OF OPTIONS.

                           Except as otherwise specifically provided herein:

                                            (1) No portion of the Option granted
                                    hereby shall be exercisable until December 
                                    31, 1999 (or the next preceding business day
                                    if December 31, 1999 is a holiday) when the
                                    Option shall become and remain exercisable
                                    for 20% of the shares covered thereby. The
                                    Option granted hereby shall become and
                                    remain exercisable for an additional 20% of
                                    the shares covered thereby on December 31,
                                    2000, December 31, 2001, December 31, 2002
                                    and December 31, 2003 (or the next business
                                    day preceding any said December 31st which
                                    is a holiday);

                                            (2) An Optionee may exercise a
                                    portion of the Option from the date that
                                    portion first becomes exercisable until the
                                    Option expires or is otherwise terminated;


                                        2


<PAGE>

                                            (3) In the case of any fractional
                                    share resulting from any calculation under
                                    the Plan, the shares available for exercise
                                    shall be determined to the nearest lower
                                    number of whole shares.

                           (b) MAXIMUM VALUE OF STOCK WITH RESPECT TO WHICH
                           OPTION IS EXERCISABLE FOR FIRST TIME IN ANY 
                           CALENDAR YEAR.

                                    Anything contained herein to the contrary
                           notwithstanding, to the extent the aggregate fair
                           market value (determined at the time the option is
                           granted) of stock with respect to which options are
                           exercisable for the first time by Optionee during any
                           one calendar year (under this Plan and all other
                           incentive stock option plans of Spiegel or any parent
                           or subsidiary corporation of Spiegel) shall exceed
                           One Hundred Thousand Dollars ($100,000.00), such
                           excess options shall be treated as options which are
                           not incentive stock options as determined under the
                           Plan.

                           (c) TRANSFER OF OPTION.

                                    Neither the whole nor any part of this
                           Option shall be transferable by the Optionee or by
                           operation of law during the Optionee's lifetime and
                           at the Optionee's death this Option or any part
                           thereof shall only be transferable by the Optionee's
                           will or by the laws of descent and distribution. This
                           Option may be exercised during the lifetime of the
                           Optionee only by the Optionee. This Option, and any
                           and all rights granted to the Optionee hereby, to the
                           extent not theretofore effectively exercised shall
                           automatically terminate and expire upon any sale,
                           transfer or hypothecation or any attempted sale,
                           transfer or hypothecation of the Option or such
                           rights, or upon the bankruptcy or insolvency of the
                           Optionee.


                                       3


<PAGE>

                           (d) TERMINATION OF EMPLOYMENT.

                                    This Option may not be exercised after the
                           termination of the employment of the Optionee with
                           Spiegel and its "subsidiary corporations" as that
                           term is defined in the Plan (collectively, the
                           "Corporation") except as hereinafter provided,
                           specifically subject, however, to the provisions of
                           the second sentence of the first paragraph of this
                           Section 3:

                  (1) RETIREMENT.

                           This Option may be exercised within three (3) months
                  after the Retirement (as hereinafter defined) of the Optionee
                  and the Option shall be exercisable for all of the shares
                  covered thereby, notwithstanding the provisions of paragraph
                  (a)(1) of this Section 3. For purposes of this Option
                  Agreement, "Retirement" shall mean any termination of
                  employment with the Corporation occurring after (i) the
                  completion of ten (10) years of service with the Corporation,
                  and (ii) the date on which the Optionee's age and years of
                  service with the Corporation add up to seventy (70).

                  (2) DISABILITY.

                           This Option may be exercised within three (3) months
                  after the termination of the employment of the Optionee by
                  reason of the Disability (as hereinafter defined) of the
                  Optionee and the Option shall be exercisable for all of the
                  shares covered thereby, notwithstanding the provisions of
                  paragraph (a)(1) of this Section 3. For purposes of this
                  Option Agreement, the Optionee shall be deemed to have 
                  incurred a "Disability" if a disinterested duly licensed 
                  medical doctor appointed by the Corporation determines that 
                  the Optionee is totally and permanently prevented, as a 
                  result of physical or mental infirmity, injury, or disease, 
                  either occupational or nonoccupational in cause, from 
                  holding the job or position with the Corporation or


                                       4


<PAGE>

                  engaging in the employment activity, or a comparable job or
                  employment activity with the Corporation, which the Optionee
                  held or customarily engaged in prior to the occurrence of the
                  disability (provided, however, that disability hereunder shall
                  not include any disability incurred or resulting from the
                  Optionee's having engaged in a criminal act or enterprise, or
                  any disability consisting of or resulting from the Optionee's
                  chronic alcoholism, addiction to narcotics or an intentionally
                  self-inflicted injury). 

                  (3) DEATH.

                                    (i) If the Optionee shall die while employed
                           by the Corporation or within three (3) months after
                           termination of employment with the Corporation by
                           reason of Retirement or Disability, the Option
                           granted hereby to such deceased Optionee shall be
                           exercisable within one (1) year after the date of the
                           Optionee's death and the Option shall be exercisable
                           for all of the shares covered hereby, notwithstanding
                           the provisions of paragraph (a)(1) of this Section 3.

                                    (ii) If the Optionee shall die within three
                           (3) months after termination of employment with the
                           Corporation for a reason other than Retirement or
                           Disability, the Option granted hereby to such
                           deceased Optionee shall be exercisable within one (1)
                           year after the date of the Optionee's death but the
                           Option may not be exercised for more than the number
                           of shares, if any, as to which the Option was
                           exercisable by the Optionee immediately prior to his
                           death.


                                       5


<PAGE>

                                    (iii) The legal representative, if any, of
                           the deceased Optionee's estate, or the appropriate
                           legatees or distributees of the deceased Optionee's
                           estate may exercise this Option on behalf of the
                           Optionee.

                 (4) INVOLUNTARY TERMINATION OF EMPLOYMENT.

                           This Option may be exercised within three (3) months
                  after the Involuntary Termination of Employment (as
                  hereinafter defined) of the Optionee with the Corporation and
                  the Option shall be exercisable for all of the shares covered
                  thereby, notwithstanding the provisions of paragraph (a)(1) of
                  this Section 3. For purposes of this Option Agreement,
                  "Involuntary Termination of Employment" shall mean any
                  termination of the Optionee's employment with the Corporation
                  by reason of the discharge, firing or other involuntary
                  termination of the Optionee's employment by action of the
                  Corporation other than an involuntary termination for cause as
                  described in subparagraph (6) of this paragraph (d).

                  (5) VOLUNTARY TERMINATION OF EMPLOYMENT.

                         This Option may be exercised, if otherwise timely,
                  within three (3) months after the Voluntary Termination of
                  Employment (as hereinafter defined) of the Optionee with the
                  Corporation but the Option may not be exercised for more than
                  the number of shares, if any, as to which the Option was
                  exercisable by the Optionee immediately prior to such
                  termination of employment as determined under the provisions
                  of paragraph (a)(1) of this Section 3. For purposes of this
                  Option Agreement, "Voluntary Termination of Employment" shall
                  mean any voluntary termination of employment with the
                  Corporation by reason of the Optionee's quitting or otherwise
                  voluntarily leaving the Corporation's employ other than a
                  voluntary termination of employment by reason of Retirement or
                  a voluntary termination of


                                       6


<PAGE>

                  employment constituting a termination for cause as described
                  in subparagraph (6) of this paragraph (d).

                  (6) TERMINATION FOR CAUSE.

                           Anything contained herein to the contrary
                  notwithstanding, if the termination of the Optionee's
                  employment with the Corporation is as a result of or caused by
                  the Optionee's theft or embezzlement from the Corporation, the
                  violation of a material term or condition of his employment,
                  the disclosure by the Optionee of confidential information of
                  the Corporation, conviction of the Optionee of a crime of
                  moral turpitude, the Optionee's stealing trade secrets or
                  intellectual property owned by the Corporation, any act by the
                  Optionee in competition with the Corporation or any other act,
                  activity or conduct of the Optionee which in the opinion of
                  the Board Committee of the Board of Directors of Spiegel is 
                  adverse to the best interests of the Corporation, then this 
                  Option and any and all rights granted to such Optionee 
                  hereunder, to the extent not yet effectively exercised, 
                  shall become null and void effective as of the date
                  of the occurrence of the event which results in the Optionee
                  ceasing to be an employee of the Corporation and any purported
                  exercise of the Option by or on behalf of the Optionee
                  following such date shall be of no effect.

                           (e) ACCELERATION.

                                    The Stock Option Committee (the
                           "Committee"), which administers the Plan, may, in the
                           case of merger, consolidation, dissolution or
                           liquidation of Spiegel, accelerate the expiration
                           date of this Option for any or all of the shares
                           covered thereby (but still giving the Optionee a
                           reasonable period of time to exercise the Option with
                           respect to any portion thereof outstanding


                                       7


<PAGE>

                           prior to the accelerated expiration date) and may, in
                           the case of merger, consolidation, dissolution or
                           liquidation of Spiegel, or in any other case in which
                           it feels it is in the Corporation's best interest,
                           accelerate the date or dates on which this Option or
                           any part of this Option shall be exercisable for any
                           or all of the shares covered thereby. 

                           (f) RIGHTS AS A STOCKHOLDER.

                                    The Optionee shall have no rights as a
                           stockholder with respect to any shares covered by
                           this Option until the date that Spiegel receives
                           payment in full for the purchase of said shares
                           pursuant to the effective exercise of this Option. No
                           adjustment shall be made for dividends or
                           distributions or other rights for which the record
                           date is prior to the date such payment is received by
                           Spiegel, except as provided in Section 7 of the Plan.
                           Spiegel shall not be required to issue or deliver any
                           certificate for shares of its Class A Stock purchased
                           upon the exercise of all or any part of this Option
                           before (1) the admission of such shares to listing on
                           any stock exchange on which such stock may then be
                           listed, or, if applicable, approved for inclusion on
                           the National Market System of the NASD and (2)
                           completion of any registration or other qualification
                           of such shares under any state or federal law or
                           ruling or regulation of any governmental regulatory
                           body that Spiegel shall, in its sole discretion,
                           determine is necessary or advisable.

                           (g) COMPLIANCE WITH SECURITIES EXCHANGE ACT.

                                    Notwithstanding anything herein to the
                           contrary, this Option shall always be exercised in
                           such a manner as to conform to the provisions of Rule
                           16b-3, or any replacement rule, adopted pursuant to
                           the provisions of the


                                       8


<PAGE>

                           Securities Exchange Act of 1934 as the same now
                           exists or may, from time to time, be amended.

                           (h) OPTION SUBJECT TO TERMS OF PLAN.

                                    The exercise of this Option shall be
                           additionally conditioned and limited as provided in
                           the Plan.

                  4. METHOD OF EXERCISE.

                           Subject to the terms and conditions of this Stock
                  Option Agreement and the Plan, the Optionee, in order to
                  exercise the Option, must notify the Committee in writing in a
                  form acceptable to the Committee to that effect at Spiegel,
                  Inc., Stock Option Committee, c/o Michael R. Moran, 3500 Lacey
                  Road, Downers Grove, Illinois 60515-5432. Such written notice
                  must state the election to exercise the Option granted under
                  this Stock Option Agreement, and specify the number of shares
                  of Class A Stock to be purchased. Such notice must be
                  accompanied by cash, or a check payable to Spiegel, Inc. in
                  the amount of the full purchase price in United States Dollars
                  for the shares of Class A Stock to be purchased. The Option
                  shall be considered as having been effectively exercised only
                  upon the receipt by the Committee of the written notice of the
                  exercise of the Option and the payment of the full purchase
                  price for the shares of Class A Stock to be purchased in
                  accordance with the preceding provisions of this Section 4. 

                  5. GENERAL PROVISIONS.

                                    (a) Spiegel shall make available such number
                           of shares of Class A Stock as will be sufficient to
                           satisfy the requirements of this Option Agreement,
                           shall pay any original issue and transfer taxes with
                           respect to the issue and transfer of shares pursuant
                           hereto and all other fees and expenses


                                       9


<PAGE>

                           necessarily incurred by Spiegel in connection
                           herewith, and will from time to time use its best
                           efforts to comply with all laws and regulations
                           which, in the opinion of independent counsel for
                           Spiegel shall be applicable thereto.

                                    (b) This Option Agreement shall be subject
                           to such amendment and modification from time to time
                           as the Committee shall deem necessary to comply with
                           applicable law or regulation.

                                    (c) The Optionee, in executing this Stock
                           Option Agreement, acknowledges that he has received
                           from the Committee a copy of the provisions of the
                           Plan and the prospectus describing the Option granted
                           hereby and the Class A Stock covered by the Option.


         IN WITNESS THEREOF, Spiegel, Inc. and the Optionee have cause this
Option Agreement as first numbered above to be duly executed, all on the day and
year first above written.


                                      SPIEGEL, INC.


                                      By:
                                         --------------------------------------
                                         Chairman of the Spiegel, Inc.
                                         Stock Option Committee


                                         --------------------------------------
                                         Optionee


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