ANDREWS GROUP INC /DE/
SC 13D/A, 1996-12-31
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                    SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C.  20549

                               SCHEDULE 13D
                             (Amendment No. 3)

                 Under the Securities Exchange Act of 1934

                               Toy Biz, Inc.
                             (Name of Issuer)

              Class A Common Stock, par value $.01 per share
                      (Title of Class and Securities)

                                 892261108             
                   (CUSIP Number of Class of Securities)

                             Barry F. Schwartz
                     MacAndrews & Forbes Holdings Inc.
                            35 East 62nd Street
                            New York, NY 10021
                        Telephone:  (212) 572-8600
       _____________________________________________________________
         (Name, Address and Telephone Number of Person Authorized
                  to Receive Notices and Communications)

                                 Copy to:

                               Alan C. Myers
                 Skadden, Arps, Slate, Meagher & Flom LLP
                             919 Third Avenue
                         New York, New York  10022
                              (212) 735-3000

                             December 27, 1996
                       (Date of Event which Requires
                         Filing of this Statement)

         If the filing person has previously filed a statement on
         Schedule 13G to report the acquisition which is the
         subject of this Statement because of Rule 13d-1(b)(3) or
         (4), check the following:               ( )
                                                  
        Check the following box if a fee is being paid with this
        Statement:                               ( )


                                 

                               SCHEDULE 13D

   CUSIP No.  892261108                                    

   _________________________________________________________________
   (1)  NAMES OF REPORTING PERSONS
        S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

        Andrews Group Incorporated  
   _________________________________________________________________
   (2)  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP: 
                                                         (a)  (x)
                                                         (b)  ( )

   _________________________________________________________________
   (3)  SEC USE ONLY

   _________________________________________________________________
   (4)  SOURCE OF FUNDS
        OO

   _________________________________________________________________
   (5)  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
        PURSUANT TO ITEMS 2(d) or 2(e)                    (  )

   __________________________________________________________________
   (6)  CITIZENSHIP OR PLACE OF ORGANIZATION
        Delaware

   _________________________________________________________________
                                   (7)  SOLE VOTING POWER

         NUMBER OF                      13,656,000
          SHARES                 ___________________________________
       BENEFICIALLY                (8)  SHARED VOTING POWER
         OWNED BY                        7,394,000
           EACH                  ___________________________________ 
         REPORTING                 (9)  SOLE DISPOSITIVE POWER
          PERSON                        13,656,000
           WITH                  ___________________________________
                                  (10)  SHARED DISPOSITIVE POWER

                                         7,394,000
   _________________________________________________________________
   (11) AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
       21,050,000

   _________________________________________________________________
   (12) CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN
        SHARES                                      ( )
   _________________________________________________________________
   (13) PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11
        75.9%
   _________________________________________________________________
   (14) TYPE OF REPORTING PERSON
        CO
   _________________________________________________________________


                                 

                               SCHEDULE 13D

   CUSIP No. 892261108

   _________________________________________________________________
   (1)  NAMES OF REPORTING PERSONS
        S.S. OR I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS

        Mafco Holdings Inc.  

   _________________________________________________________________
   (2)  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP: 
                                                         (a)  (x)
                                                         (b)  ( )

   _________________________________________________________________
   (3)  SEC USE ONLY

   _________________________________________________________________
   (4)  SOURCE OF FUNDS
        OO

   _________________________________________________________________
   (5)  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED
        PURSUANT TO ITEMS 2(d) or 2(e)                    (  )

   __________________________________________________________________
   (6)  CITIZENSHIP OR PLACE OF ORGANIZATION
        Delaware

   _________________________________________________________________
                                   (7)  SOLE VOTING POWER

         NUMBER OF                      13,656,000
          SHARES                 ___________________________________
       BENEFICIALLY                (8)  SHARED VOTING POWER
         OWNED BY                        7,394,000
           EACH                  ___________________________________ 
         REPORTING                 (9)  SOLE DISPOSITIVE POWER
          PERSON                        13,656,000
           WITH                  ___________________________________
                                  (10)  SHARED DISPOSITIVE POWER

                                        7,394,000
   _________________________________________________________________
   (11) AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
       21,050,000

   _________________________________________________________________
   (12) CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN
        SHARES  
                                   ( )
   _________________________________________________________________
   (13) PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 11
        75.9%
   _________________________________________________________________
   (14) TYPE OF REPORTING PERSON
        CO
   _________________________________________________________________


                                 

          This statement amends and supplements the Schedule 13D dated
October 25, 1996, relating to the Class A common stock, par value $.01 per
share (the "Class A Common Stock"), of Toy Biz, Inc. ("Toy Biz"), as
originally filed with the Securities and Exchange Commission by Andrews
Group Incorporated ("Andrews Group") and Mafco Holdings Inc. ("Mafco" and
together with Andrews Group, the "Reporting Persons"), as amended by
Amendment No. 1, dated November 22, 1996, filed with the Securities and
Exchange Commission by Andrews Group and Mafco, and as amended by Amendment
No. 2,  dated December 17, 1996,  filed with the Securities and Exchange
Commission by Andrews Group and Mafco.  Except as reported herein, there
has been no change in the information previously reported in this Schedule
13D.

ITEM 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION 

          Andrews Group has entered into an agreement (the "Merger
Agreement") with Toy Biz, dated as of December 27, 1996, under which a
subsidiary of Andrews Group (the "Purchaser") will acquire all shares of
Class A Common Stock held by the Toy Biz public stockholders at a price of
$22.50 per share. The purchase price for the shares of Class A Common Stock
will be paid from cash available at the time of the closing, and if and to
the extent necessary, from borrowings.

ITEM 4.   PURPOSE OF THE TRANSACTION.

          (a-b) Pursuant to the Merger Agreement, the Purchaser will
acquire all shares of Class A Common Stock held by the Toy Biz public
stockholders at a price of $22.50 per share.  Andrews Group's obligation to
consummate the Merger is subject to a number of significant conditions,
principally that the plan of reorganization (the "Plan") of Marvel
Entertainment Group, Inc. ("Marvel") filed on December 27, 1996 with the
United States Bankruptcy Court for the District of Delaware, with such
changes as Andrews Group shall approve, is confirmed.  As part of the Plan,
Andrews Group would acquire from Marvel for $365 million in cash or Class A
Common Stock, or a combination thereof, newly issued shares of common
stock, par value $.01 per share, of Marvel (the "Marvel Common Stock") (or
its equivalent), representing 80.8% of the outstanding shares of Marvel
Common Stock (or its equivalent) after giving effect to the acquisition. 
If the Plan is confirmed, it is contemplated that Andrews Group would
assign its rights and obligations under the Merger Agreement to Marvel and
that Toy Biz would become a wholly owned subsidiary of Marvel.

          (c)  Not applicable.

          (d)  The Merger Agreement provides that the Board of Directors of
the surviving corporation will be the Board of Directors of the Purchaser. 

          (e)  Not applicable.

          (f)  Not applicable.

          (g)  The Merger Agreement provides that the Certificate of
Incorporation and By-Laws of Toy Biz will be amended and restated following
the Merger.

          (h)  The Class A Common Stock is expected to be delisted from The
New York Stock Exchange upon the acquisition of Class A Common Stock
pursuant to the Merger Agreement.

          (i)  The Class A Common Stock will be eligible for termination of
registration pursuant to Rule 12(g)(4) of the Securities Exchange Act of
1934, as amended, upon the acquisition of Class A common Stock pursuant to
the Merger Agreement.

          (j)  Not applicable.

ITEM 5.   INTEREST IN SECURITIES OF THE ISSUER.

          (a)-(b)  As of December 27, 1996, Toy Biz had 20,348,794
outstanding shares of Class A Common Stock and 7,394,000 outstanding shares
of Class B common stock, par value $.01 per share, (the "Class B Common
Stock") of Toy Biz.  The shares of Class B Common Stock are convertible at
the option of their holder, Marvel, into an equal number of shares of Class
A Common Stock.  Andrews Group has entered into an agreement, dated as of
November 20, 1996, with each of Isaac Perlmutter and Avi Arad pursuant to
which Andrews Group will acquire 13,656,000 shares of Class A Common Stock.
As a result of the Merger Agreement described in Item 4, following the
Merger the Reporting Persons will beneficially own 100.00% of the Class A
Common Stock which would be outstanding upon the conversion of the Class B
Common Stock.

          Except as set forth above, the Reporting Persons do not
beneficially own any Class A Common Stock.

ITEM 7.   MATERIALS TO BE FILED AS EXHIBITS.

Exhibit A Press release by Andrews Group Incorporated and Toy Biz Toy Biz,
          Inc., dated December 27, 1996. 

Exhibit B Agreement and Plan of Merger, dated as of December 27, 1996, by
          and among Andrews Group Incorporated, Andrews Acquisition Corp.,
          and Toy Biz, Inc., 

Exhibit C Stock Purchase Agreement, dated as of December 27, 1996, by and
          between Andrews Group Incorporated and Marvel Entertainment
          Group, Inc.


                                 

SIGNATURE

          After reasonable inquiry and to the best of its knowledge and
belief, the undersigned certifies that the information set forth in this
statement is true, complete and correct.

Dated: December 30, 1996

                                   ANDREWS GROUP INCORPORATED
                                   MAFCO HOLDINGS INC.

                                   By:   /s/ Barry F. Schwartz             

                                        Name: Barry F. Schwartz
                                        Title: Executive Vice President and
                                        General Counsel


                                 

                               Exhibit Index

Exhibit A Press release by Andrews Group Incorporated and Toy Biz, Inc.,
          dated December 27, 1996

Exhibit B Agreement and Plan of Merger, dated as of December 27, 1996, by
          and among Andrews Group Incorporated, Andrews Acquisition Corp.
          and Toy Biz, Inc. 

Exhibit C Stock Purchase Agreement, dated as of December 27, 1996, by and
          between Andrews Group Incorporated and Marvel Entertainment
          Group, Inc.





          Andrews Group in Definitive Agreement to Acquire Toy Biz
          at $22.50 Per Share

          New York, New York December 27, 1996 -- Andrews Group
          Incorporated and Toy Biz, Inc. (NYSE:TBZ) announced today
          that they have entered into a definitive merger agreement
          under which Andrews Group will acquire all shares of
          Class A common stock held by the Toy Biz public stock-
          holders at a price of $22.50 per share.  The transaction
          has been unanimously approved by the boards of directors
          of both companies.  The Toy Biz board of directors, upon
          the recommendation of a special committee of directors
          not affiliated with Andrews Group, has determined that
          the merger is fair and in the best interests of the
          public holders of the Class A common stock.

          As previously announced, on November 20, 1996 Andrews
          Group entered into stock purchase agreements with Isaac
          Perlmutter and Avi Arad, the holders of approximately 67%
          of the Toy Biz Class A common stock, to acquire their
          shares for a combination of cash and Andrews Group debt
          valued at about $17 per share.

          Andrews Group's obligation to consummate the merger is
          subject to a number of significant conditions, principal-
          ly that the Plan of Reorganization filed today by Marvel
          Entertainment Group, Inc. (NYSE:MRV) with the United
          States Bankruptcy Court for the District of Delaware,
          with such changes as Andrews Group shall approve, being
          confirmed.  As part of Marvel's Plan of Reorganization,
          Andrews Group would acquire from Marvel for $365 million
          in cash or Toy Biz Class A common stock, or a combination
          of the foregoing, newly issued shares of Marvel common
          stock representing 80.8% of the outstanding shares of
          Marvel common stock after giving effect to the acquisi-
          tion.  If the Plan of Reorganization is confirmed, it is
          contemplated that Andrews Group would assign its rights
          and obligations under the Toy Biz merger agreement to
          Marvel and that Toy Biz would become a wholly owned
          subsidiary of Marvel.  

          Toy Biz, Inc. designs, markets and distributes toys in
          the boys, girls, preschool, activity and electronic toy
          categories featuring major entertainment and consumer
          brand name properties.

          Andrews Group Incorporated is a subsidiary of MacAndrews
          & Forbes Holdings Inc., a diversified holding company
          with interests in consumer products, entertainment,
          publishing and financial services. 






              __________________________________________________

                         AGREEMENT AND PLAN OF MERGER

                                 by and among

                         ANDREWS GROUP INCORPORATED,

                          ANDREWS ACQUISITION CORP.

                                     and

                                TOY BIZ, INC.

                                 dated as of

                              December 27, 1996

              __________________________________________________


                             Index of Defined Terms
          Defined Term                                 Section No.

          Acquisition Proposal  . . . . . . . . . . .       5.3
          affiliate . . . . . . . . . . . . . . . . .       8.5
          Agreement . . . . . . . . . . . . . . . . .       Recitals
          Arad  . . . . . . . . . . . . . . . . . . .       1.6
          Certificates  . . . . . . . . . . . . . . .       2.2(b)
          Class A Shares  . . . . . . . . . . . . . .       2.1
          Class B Shares  . . . . . . . . . . . . . .       2.1
          Closing . . . . . . . . . . . . . . . . . .       1.2
          Closing Date  . . . . . . . . . . . . . . .       1.2
          Common Certificates . . . . . . . . . . . .       2.2(b)
          Company . . . . . . . . . . . . . . . . . .       Recitals
          Company SEC Documents . . . . . . . . . . .       3.5
          DGCL  . . . . . . . . . . . . . . . . . . .       1.1
          Dissenting Stockholders . . . . . . . . . .       2.1(c)
          D&O Insurance . . . . . . . . . . . . . . .       5.8(b)
          Effective Time  . . . . . . . . . . . . . .       1.3
          Employee Option . . . . . . . . . . . . . .       2.4(a)
          Exchange Act  . . . . . . . . . . . . . . .       1.7(a)
          Governmental Entity . . . . . . . . . . . .       3.4
          Indemnified Party . . . . . . . . . . . . .       5.8(a)
          Marvel  . . . . . . . . . . . . . . . . . .       3.2(c) 
          Merger  . . . . . . . . . . . . . . . . . .       1.1
          Merger Consideration  . . . . . . . . . . .       2.1(c)
          Parent  . . . . . . . . . . . . . . . . . .       Recitals
          Paying Agent  . . . . . . . . . . . . . . .       2.2(a)
          Perlmutter Group  . . . . . . . . . . . . .       1.6
          Preferred Certificates  . . . . . . . . . .       2.2(b)
          Preferred Merger Consideration  . . . . . .       2.1(d)
          Preferred Shares  . . . . . . . . . . . . .       2.1
          Preferred Stock . . . . . . . . . . . . . .       3.2(a)
          Proxy Statement . . . . . . . . . . . . . .       1.7(a)
          Purchaser . . . . . . . . . . . . . . . . .       Recitals
          Purchaser Common Stock  . . . . . . . . . .       2.1
          Qualifying Offer  . . . . . . . . . . . . .       5.9(b)
          SEC . . . . . . . . . . . . . . . . . . . .       1.7(a)
          Secretary of State  . . . . . . . . . . . .       1.3
          Securities Act  . . . . . . . . . . . . . .       3.5
          Shares  . . . . . . . . . . . . . . . . . .       2.1
          Special Committee . . . . . . . . . . . . .       1.6
          Special Meeting . . . . . . . . . . . . . .       1.7(a)
          Stock Option Plan . . . . . . . . . . . . .       2.4(a)
          Stock Purchase Agreements . . . . . . . . .       1.6
          Subsidiary  . . . . . . . . . . . . . . . .       3.1
          Surviving Corporation . . . . . . . . . . .       1.1
          Voting Debt . . . . . . . . . . . . . . . .       3.2(a)


                                TABLE OF CONTENTS

          ARTICLE I      THE MERGER . . . . . . . . . . . . . . .    1

               Section 1.1  The Merger  . . . . . . . . . . . . .    1
               Section 1.2  Closing . . . . . . . . . . . . . . .    2
               Section 1.3  Effective Time  . . . . . . . . . . .    2
               Section 1.4  Certificate of Incorporation and By-
                              Laws  . . . . . . . . . . . . . . .    2
               Section 1.5  Directors and Officers of the Surviv
                         ing Corporation  . . . . . . . . . . . .    2
               Section 1.6  Company Actions . . . . . . . . . . .    3
               Section 1.7  Stockholders' Meeting and Proxy 
                              Statement . . . . . . . . . . . . .    3

          ARTICLE II     CONVERSION OF SECURITIES . . . . . . . .    5

               Section 2.1  Conversion of Capital Stock . . . . .    5
               Section 2.2  Exchange of Certificates  . . . . . .    6
               Section 2.3  Dissenters' Rights  . . . . . . . . .    8
               Section 2.4  Company Plans . . . . . . . . . . . .    9

          ARTICLE III    REPRESENTATIONS AND WARRANTIES OF THE
                          COMPANY . . . . . . . . . . . . . . . .    9

               Section 3.1  Organization  . . . . . . . . . . . .    9
               Section 3.2  Capitalization  . . . . . . . . . . .   10
               Section 3.3  Authorization; Validity of Agreement;
                              Company Action  . . . . . . . . . .   12
               Section 3.4  Consents and Approvals; No
                              Violations  . . . . . . . . . . . .   12
               Section 3.5  SEC Reports and Financial Statements    13
               Section 3.6  Information in Proxy Statement  . . .   13
               Section 3.7  Vote Required . . . . . . . . . . . .   14

          ARTICLE IV     REPRESENTATIONS AND WARRANTIES OF PARENT
                          AND THE PURCHASER . . . . . . . . . . .   14

               Section 4.1  Organization  . . . . . . . . . . . .   14
               Section 4.2  Authorization; Validity of Agreement;
                              Necessary Action  . . . . . . . . .   14
               Section 4.3  Consents and Approvals; No Viola
                         tions  . . . . . . . . . . . . . . . . .   15
               Section 4.4  Information in Proxy Statement  . . .   16

          ARTICLE V      COVENANTS  . . . . . . . . . . . . . . .   16

               Section 5.1  Interim Operations of the Company . .   16
               Section 5.2  Consents and Approvals  . . . . . . .   16
               Section 5.3  No Solicitation . . . . . . . . . . .   17
               Section 5.4  Brokers or Finders  . . . . . . . . .   18
               Section 5.5  Additional Agreements . . . . . . . .   19
               Section 5.6  Publicity . . . . . . . . . . . . . .   19
               Section 5.7  Notification of Certain Matters . . .   19
               Section 5.8  Directors' and Officers' Insurance
                              and Indemnification . . . . . . . .   19
               Section 5.9  Assignment; Purchase of Shares. . . .   20
               Section 5.10 Stock Purchase Agreements . . . . . .   21

          ARTICLE VI     CONDITIONS . . . . . . . . . . . . . . .   22


               Section 6.1  Conditions to Each Party's Obligation
                              to Effect the Merger  . . . . . . .   22
               Section 6.2  Conditions to Parent's and the
                              Purchaser's Obligations to Effect the
                              Merger  . . . . . . . . . . . . . .   22
               Section 6.3  Conditions to Company's Obligations
                              to Effect the Merger  . . . . . . .   23

          ARTICLE VII    TERMINATION  . . . . . . . . . . . . . .   23

               Section 7.1  Termination . . . . . . . . . . . . .   23
               Section 7.2  Effect of Termination . . . . . . . .   25

          ARTICLE VIII   MISCELLANEOUS  . . . . . . . . . . . . .   25

               Section 8.1  Fees and Expenses . . . . . . . . . .   25
               Section 8.2  Amendment, Modification and Other
                              Action. . . . . . . . . . . . . . .   25
               Section 8.3  Nonsurvival of Representations and
                              Warranties  . . . . . . . . . . . .   25
               Section 8.4  Notices . . . . . . . . . . . . . . .   26
               Section 8.5  Interpretation  . . . . . . . . . . .   27
               Section 8.6  Counterparts  . . . . . . . . . . . .   27
               Section 8.7  Entire Agreement; No Third Party 
                              Beneficiaries; Rights of Ownership    27
               Section 8.8  Severability  . . . . . . . . . . . .   28
               Section 8.9  Governing Law . . . . . . . . . . . .   28


                         AGREEMENT AND PLAN OF MERGER

                    AGREEMENT AND PLAN OF MERGER (this "Agree-
          ment"), dated as of December 27, 1996, by and among
          Andrews Group Incorporated, a Delaware corporation ("Par-
          ent"), Andrews Acquisition Corp., a Delaware corporation
          and a wholly owned subsidiary of Parent (the "Purchas-
          er"), and Toy Biz, Inc., a Delaware corporation (the
          "Company").

                    WHEREAS, the Board of Directors of the Company
          and the Board of Directors of each of Parent and Purchas-
          er have approved, and deem it advisable and in the best
          interests of their respective stockholders to consummate,
          the acquisition of the Company by Parent and the merger
          of Purchaser with and into the Company upon the terms and
          subject to the conditions set forth herein.

                    NOW, THEREFORE, in consideration of the forego-
          ing and the respective representations, warranties,
          covenants and agreements set forth herein, the parties
          hereto agree as follows:

                                  ARTICLE I

                                  THE MERGER

                    Section 1.1  The Merger.  Upon the terms and
          subject to the conditions of this Agreement and in accor-
          dance with the General Corporation Law of the State of
          Delaware (the "DGCL"), at the Effective Time (as defined
          in Section 1.3), the Company and the Purchaser shall
          consummate a merger (the "Merger") pursuant to which (a)
          the Purchaser shall be merged with and into the Company
          and the separate corporate existence of the Purchaser
          shall thereupon cease, (b) the Company shall be the
          successor or surviving corporation in the Merger (some-
          times hereinafter referred to as the "Surviving Corpora-
          tion") and shall continue to be governed by the laws of
          the State of Delaware, and (c) all of the rights, privi-
          leges, immunities, powers and franchises of the Company
          and the Purchaser shall vest in the Surviving Corporation
          and all obligations, duties, debts and liabilities of the
          Company and the Purchaser shall become the obligations,
          duties, debts and liabilities of the Surviving Corpora-
          tion.  

                    Section 1.2  Closing.  The closing of the
          Merger (the "Closing") shall take place at 10:00 a.m. on
          a date to be specified by the parties, which shall be no
          later than the second business day after satisfaction or
          waiver of all of the conditions set forth in Article VI
          hereof (the "Closing Date"), at the offices of Skadden,
          Arps, Slate, Meagher & Flom LLP, 919 Third Avenue, New
          York, New York  10022, unless another date or place is
          agreed to in writing by the parties hereto.

                    Section 1.3  Effective Time.  As soon as prac-
          ticable following the satisfaction or waiver of the
          conditions set forth in Article VI hereof, Parent, the
          Purchaser and the Company will cause a Certificate of
          Merger to be executed and filed on the date of the Clos-
          ing (or on such other date as Parent and the Company may
          agree) with the Secretary of State of Delaware (the
          "Secretary of State") as provided in the DGCL.  The
          Merger shall become effective on the date on which the
          Certificate of Merger has been duly filed with the Secre-
          tary of State or such time as is agreed upon by the
          parties and specified in the Certificate of Merger, and
          such time is hereinafter referred to as the "Effective
          Time."

                    Section 1.4  Certificate of Incorporation and
          By-Laws.   At the Effective Time, the Amended and Restat-
          ed Certificate of Incorporation of the Company, as amend-
          ed, as in effect immediately prior to the Effective Time,
          shall be amended as set forth in Exhibit A hereto.  The
          Amended and Restated Certificate of Incorporation, as so
          amended at the Effective Time, shall be the certificate
          of incorporation of the Surviving Corporation until
          thereafter amended in accordance with applicable law. 
          The By-Laws of the Company, as in effect immediately
          prior to the Effective Time, shall be amended as set
          forth in Exhibit B hereto.  The by-laws of the Company,
          as so amended at the Effective Time, shall be the by-laws
          of the Surviving Corporation until thereafter amended in
          accordance with applicable law.  The Merger shall have
          the effects specified in the DGCL.

                    Section 1.5  Directors and Officers of the
          Surviving Corporation.  The directors of the Purchaser
          and the officers of the Company at the Effective Time
          shall, from and after the Effective Time, be the direc-
          tors and officers, respectively, of the Surviving Corpo-
          ration until their successors shall have been duly elect-
          ed or appointed or qualified or until their earlier
          death, resignation or removal in accordance with the
          Surviving Corporation's certificate of incorporation and
          by-laws.

                    Section 1.6  Company Actions.  The Company
          hereby approves of and consents to the Merger and repre-
          sents that its Board of Directors, at a meeting duly
          called and held, has (i) upon the recommendation of its
          Special Committee (the "Special Committee"), unanimously
          determined that each of the Agreement and the Merger are
          fair and in the best interests of the holders of the
          Class A Shares (as defined in Section 2.1), other than
          Avi Arad ("Arad"), Isaac Perlmutter, Isaac Perlmutter
          T.A., a Florida trust, and ZIB Inc., a Delaware corpora-
          tion (collectively, the "Perlmutter Group"), whose shares
          are to be purchased pursuant to the Stock Purchase Agree-
          ment, dated as of November 20, 1996, between Parent and
          Arad and the Stock Purchase Agreement, dated as of Novem-
          ber 20, 1996, between Parent and the Perlmutter Group
          (together, the "Stock Purchase Agreements"), (ii) ap-
          proved this Agreement and the transactions contemplated
          hereby, including the Merger, and such approval consti-
          tutes approval of this Agreement and the transactions
          contemplated hereby, including the Merger, and (iii)
          resolved to recommend that the stockholders of the Compa-
          ny approve and adopt this Agreement and the Merger.

                    Section 1.7  Stockholders' Meeting and Proxy
          Statement.

                    (a)  If required by applicable law in order to
          consummate the Merger, the Company shall, in accordance
          with applicable law:

                         (i)  duly call, give notice of, convene
               and hold a special meeting of its stockholders (the
               "Special Meeting") and submit this Agreement and the
               Merger to a vote of the Company's stockholders for
               their adoption and approval as promptly as possible
               following the execution and delivery of this Agree-
               ment;

                         (ii)  prepare and file with the Securities
               and Exchange Commission (the "SEC"), in accordance
               with Regulation 14A and Rule 13e-3 under the Securi-
               ties Exchange Act of 1934 (the "Exchange Act"), a
               preliminary Proxy Statement (as hereinafter defined)
               relating to the Merger and this Agreement and use
               its best efforts (x) to obtain and furnish the
               information required to be included by the SEC in
               the Proxy Statement and, after consultation with
               Parent, to respond promptly to any comments made by
               the SEC with respect to the preliminary Proxy State-
               ment, provided that no amendment or supplement
               thereto will be made by the Company without consul-
               tation with Parent and its counsel, (y) cause a
               letter to stockholders, notice of meeting, defini-
               tive Proxy Statement, including any amendment or
               supplement thereto, and form of proxy (collectively,
               the "Proxy Statement") to be mailed to its stock-
               holders in connection with the Merger and (z) to
               obtain the necessary approvals of the Merger and
               this Agreement by its stockholders; 

                         (iii)  subject to the fiduciary obliga-
               tions of the Board of Directors under applicable law
               as advised by independent counsel, include in the
               Proxy Statement its recommendation that the stock-
               holders of the Company vote in favor of the approval
               of the Merger and the adoption of this Agreement;
               and

                         (iv) include in the Proxy Statement the
               written opinion of Wasserstein Perella & Co. that
               the Merger Consideration (as defined in Section
               2.1(c)) is fair to the holders of the Class A Shares
               (other than Arad and the Perlmutter Group) from a
               financial point of view.

                    (b) Parent shall furnish to the Company written
          information concerning itself and Purchaser expressly for
          inclusion in the Proxy Statement.  

                    (c)  Parent shall vote, or cause to be voted,
          all of the capital stock of the Company then owned by it,
          the Purchaser or any of its other affiliates in favor of
          the approval of the Merger and the adoption of this
          Agreement.


                                  ARTICLE II

                           CONVERSION OF SECURITIES

                    Section 2.1  Conversion of Capital Stock.  As
          of the Effective Time, by virtue of the Merger and with-
          out any action on the part of Parent, Purchaser, the
          Company or the holders of any shares of Class A common
          stock, par value $.01 per share (the "Class A Shares"),
          or Class B common stock, par value $.01 per share, of the
          Company (the "Class B Shares" and, collectively with the
          Class A Shares, the "Shares"), or the holders of any
          shares of Series A Preferred Stock (the "Preferred
          Shares") of the Company, or holders of common stock, par
          value $1.00 per share, of the Purchaser (the "Purchaser
          Common Stock")

                    (a)  Purchaser Common Stock.  Each issued and
          outstanding share of the Purchaser Common Stock shall be
          converted into and become one fully paid and nonassess-
          able share of common stock of the Surviving Corporation.

                    (b)  Cancellation of Treasury Stock and
          Parent-Owned Stock.  All Shares that are owned by the
          Company as treasury stock and any Shares or other capital
          stock owned by Parent, the Purchaser or any other wholly
          owned Subsidiary (as defined in Section 3.1) of Parent
          shall be cancelled and retired and shall cease to exist
          and no consideration shall be delivered in exchange
          therefor.

                    (c)  Exchange of Shares.  Each issued and
          outstanding Share (other than Shares to be cancelled in
          accordance with Section 2.1(b) and any Shares which are
          held by stockholders ("Dissenting Stockholders") exercis-
          ing appraisal rights pursuant to Section 262 of the DGCL,
          which Shares shall be converted into the right, if any,
          to receive payment from the Surviving Corporation of the
          "fair value" of such Shares as determined in accordance
          with Section 262 of the DGCL) shall be converted into the
          right to receive $22.50 per Share in cash, payable to the
          holder thereof, without interest (the "Merger Consider-
          ation"), upon surrender of the certificate formerly
          representing such Share in the manner provided in Section
          2.2.  All such Shares, when so converted, shall no longer
          be outstanding and shall automatically be cancelled and
          retired and shall cease to exist, and each holder of a
          certificate representing any such Shares shall cease to
          have any rights with respect thereto, except the right to
          receive the Merger Consideration therefor upon the sur-
          render of such certificate in accordance with Section
          2.2. 

                    (d)  Exchange of Preferred Shares.  Each issued
          and outstanding Preferred Share (other than any Preferred
          Shares which are held by stockholders who are Dissenting
          Stockholders, which Shares shall be converted into the
          right, if any, to receive payment from the Surviving
          Corporation of the "fair value" of such Preferred Shares
          as determined in accordance with Section 262 of the DGCL)
          shall be converted into the right to receive an amount
          per Preferred Share equal to the then applicable Redemp-
          tion Price (as defined and as set forth in the Certifi-
          cate of Designation for the Preferred Shares), payable to
          the holder thereof, without interest (the "Preferred
          Merger Consideration"), upon surrender of the certificate
          formerly representing such Preferred Share in the manner
          provided in Section 2.2.  All such Preferred Shares, when
          so converted, shall no longer be outstanding and shall
          automatically be cancelled and retired and shall cease to
          exist, and each holder of a certificate representing any
          such Preferred Shares shall cease to have any rights with
          respect thereto, except the right to receive the Pre-
          ferred Merger Consideration therefor upon the surrender
          of such certificate in accordance with Section 2.2.

                    Section 2.2  Exchange of Certificates.  (a) 
          Paying Agent.  Prior to the Effective Time, Parent shall
          designate a bank or trust company to act as agent for the
          holders of the Shares and the Preferred Shares in connec-
          tion with the Merger (the "Paying Agent") to receive the
          funds, as needed, to which holders of the Shares and the
          Preferred Shares shall become entitled pursuant to Sec-
          tion 2.1(c) and 2.1(d).  Such funds shall be invested by
          the Paying Agent as directed by Parent or the Surviving
          Corporation.  All interest earned on such funds shall be
          paid to Parent.

                    (b)  Exchange Procedures.  As soon as reason-
          ably practicable after the Effective Time, the Paying
          Agent shall mail to each holder of record of a certifi-
          cate or certificates, which immediately prior to the
          Effective Time represented outstanding Shares (the "Com-
          mon Certificates") or Preferred Shares (the "Preferred
          Certificates," and together with the Common Certificates,
          the "Certificates"), whose Shares or Preferred Shares
          were converted pursuant to Section 2.1 into the right to
          receive the Merger Consideration and the Preferred Merger
          Consideration, respectively, (i) a letter of transmittal
          (which shall specify that delivery shall be effected, and
          risk of loss and title to the Certificates shall pass,
          only upon delivery of the Certificates to the Paying
          Agent and shall be in such form and have such other
          provisions as Parent and the Company may reasonably
          specify) and (ii) instructions for use in effecting the
          surrender of the Certificates in exchange for payment of
          the Merger Consideration or the Preferred Merger Consid-
          eration, as the case may be.  Upon surrender of a Certif-
          icate for cancellation to the Paying Agent or to such
          other agent or agents as may be appointed by Parent,
          together with such letter of transmittal, duly executed,
          the holder of such Certificate shall be entitled to
          receive in exchange therefor the Merger Consideration or
          the Preferred Merger Consideration for each Share or
          Preferred Share formerly represented by such Certificate
          and the Certificate so surrendered shall forthwith be
          cancelled.  If payment of the Merger Consideration or
          Preferred Merger Consideration is to be made to a person
          other than the person in whose name the surrendered
          Certificate is registered, it shall be a condition of
          payment that the Certificate so surrendered shall be
          properly endorsed or shall be otherwise in proper form
          for transfer and that the person requesting such payment
          shall have paid any transfer and other non-income taxes
          required by reason of the payment of the Merger Consider-
          ation or Preferred Merger Consideration to a person other
          than the registered holder of the Certificate surrendered
          or shall have established to the satisfaction of the
          Surviving Corporation that such tax either has been paid
          or is not applicable.  Until surrendered as contemplated
          by this Section 2.2, each Certificate shall be deemed at
          any time after the Effective Time to represent only the
          right to receive the Merger Consideration or Preferred
          Merger Consideration in cash as contemplated by this
          Section 2.2.

                    (c)  Transfer Books; No Further Ownership
          Rights in the Shares.  At the Effective Time, the stock
          transfer books of the Company shall be closed and there-
          after there shall be no further registration of transfers
          of the Shares or the Preferred Shares on the records of
          the Company.  From and after the Effective Time, the
          holders of Certificates evidencing ownership of the
          Shares or the Preferred Shares outstanding immediately
          prior to the Effective Time shall cease to have any
          rights with respect to such Shares or Preferred Shares,
          except as otherwise provided for herein or by applicable
          law.  If, after the Effective Time, Certificates are
          presented to the Surviving Corporation for any reason,
          they shall be cancelled and exchanged as provided in this
          Article II.

                    (d)  Termination of Fund; No Liability.  At any
          time following six months after the Effective Time, the
          Surviving Corporation shall be entitled to require the
          Paying Agent to deliver to it any funds (including any
          interest received with respect thereto) which had been
          made available to the Paying Agent and which have not
          been disbursed to holders of Certificates, and thereafter
          such holders shall be entitled to look to the Surviving
          Corporation (subject to abandoned property, escheat or
          other similar laws) only as general creditors thereof
          with respect to the Merger Consideration or Preferred
          Merger Consideration payable upon due surrender of their
          Certificates, without any interest thereon.  Notwith-
          standing the foregoing, neither the Surviving Corporation
          nor the Paying Agent shall be liable to any holder of a
          Certificate for Merger Consideration or Preferred Merger
          Consideration delivered to a public official pursuant to
          any applicable abandoned property, escheat or similar
          law.

                    Section 2.3  Dissenters' Rights.  If any Dis-
          senting Stockholder shall be entitled to be paid the
          "fair value" of such holder's Shares or Preferred Shares,
          as provided in Section 262 of the DGCL, the Company shall
          give the Parent notice thereof and the Parent shall have
          the right to participate in all negotiations and proceed-
          ings with respect to any such demands.  Neither the
          Company nor the Surviving Corporation shall, except with
          the prior written consent of the Parent, voluntarily make
          any payment with respect to, or settle or offer to set-
          tle, any such demand for payment.  If any Dissenting
          Stockholder shall fail to perfect or shall have effec-
          tively withdrawn or lost the right to dissent, the Shares
          held by such Dissenting Stockholder shall thereupon be
          treated as though such Shares or Preferred Shares had
          been converted into the Merger Consideration or Preferred
          Merger Consideration pursuant to Section 2.1.


                    Section 2.4  Company Plans. (a) With respect to
          each outstanding employee stock option to purchase Shares
          (an "Employee Option") granted under the Company's 1995
          Stock Option Plan (the "Stock Option Plan"), the Company
          shall, effective as of immediately prior to the Effective
          Time, and subject to the consent, if required, of the
          holder of such Employee Option, (i) cause each Employee
          Option, whether or not then exercisable or vested, to
          become fully exercisable and vested, (ii) cause each
          Employee Option that is then outstanding to be cancelled
          and (iii) in consideration of such cancellation, pay to
          such holder of an Employee Option an amount in respect
          thereof equal to the product of (A) the excess, if any,
          of the Merger Consideration over the exercise price of
          each such Employee Option and (B) the number of Shares
          previously subject to the Employee Option immediately
          prior to its cancellation (such payment to be net of
          withholding taxes).

                    (b)  Except as may be otherwise agreed to by
          the Parent or the Purchaser and the Company, the Stock
          Option Plan shall terminate as of the Effective Time and
          the provisions in any other plan, program or arrangement
          providing for the issuance or grant of any other interest
          in respect of the capital stock of the Company or any of
          its subsidiaries shall be deleted as of the Effective
          Time and no holder of Employee Options or any participant
          in the Stock Option Plan or any other plans, programs or
          arrangements shall have any right thereunder to acquire
          any equity securities of the Company, the Surviving
          Corporation or any subsidiary thereof.

          ARTICLE III

          REPRESENTATIONS AND WARRANTIES OF THE COMPANY

                    The Company represents and warrants to Parent
          and the Purchaser as follows:

                    Section 3.1  Organization.  Each of the Company
          and its Subsidiary (as defined below) is a corporation
          duly organized, validly existing and in good standing
          under the laws of the jurisdiction of its incorporation
          and has all requisite corporate power and authority and
          all necessary governmental approvals to own, lease and
          operate its properties and to carry on its business as
          now being conducted, except where the failure to be so
          organized, existing and in good standing or to have such
          power, authority and governmental approvals would not,
          individually or in the aggregate, have a material adverse
          effect on the Company and its Subsidiary, taken as a
          whole.  As used in this Agreement, the term "Subsidiary"
          shall mean all corporations or other entities in which
          the Company or the Parent, as the case may be, owns a
          majority of the issued and outstanding capital stock or
          similar interests.  As used in this Agreement, any refer-
          ence to any state of facts, event or effect being materi-
          al or having a material adverse effect on or with respect
          to any entity (or group of entities taken as a whole)
          means such state of facts, event or effect is materially
          adverse to the consolidated financial condition, busi-
          nesses or results of operations of such entity (or, if
          used with respect thereto, of such group of entities
          taken as a whole).  Each of the Company and its Subsid-
          iary is duly qualified or licensed to do business and in
          good standing in each jurisdiction in which the property
          owned, leased or operated by it or the nature of the
          business conducted by it makes such qualification or
          licensing necessary, except where the failure to be so
          duly qualified or licensed and in good standing would
          not, individually or in the aggregate, have a material
          adverse effect on the Company and its Subsidiary, taken
          as a whole. 

                    Section 3.2  Capitalization.  (a)  The autho-
          rized capital stock of the Company consists of
          100,000,000 Class A Shares, 20,000,000 Class B Shares and
          25,000,000 shares of preferred stock, par value $.01 per
          share (the "Preferred Stock").  As of the date hereof,
          (i) 20,348,794 Class A Shares are issued and outstanding
          and no Class A Shares are held in the treasury of the
          Company, (ii) 7,394,000 Class B Shares are issued and
          outstanding and no Class B Shares are held in the trea-
          sury of the Company, (iii) 59,091 Preferred Shares are
          issued and outstanding, and (iv) 1,321,471 Class A Shares
          are reserved for issuance upon exercise of then outstand-
          ing Employee Options granted under the Stock Option Plan. 
          All the outstanding shares of the Company's capital stock
          are, and all Class A Shares which may be issued pursuant
          to the exercise of outstanding Employee Options will be,
          when issued in accordance with the respective terms
          thereof, duly authorized, validly issued, fully paid and
          non-assessable.  There are no bonds, debentures, notes or
          other indebtedness having general voting rights (or
          convertible into securities having such rights) ("Voting
          Debt") of the Company or its Subsidiary issued and out-
          standing.  Except as set forth above, as of the date
          hereof, (i) there are no shares of capital stock of the
          Company authorized, issued or outstanding and (ii) there
          are no existing options, warrants, calls, pre-emptive
          rights, subscriptions or other rights, agreements, ar-
          rangements or commitments of any character, relating to
          the issued or unissued capital stock of the Company or
          its Subsidiary, obligating the Company or its Subsidiary
          to issue, transfer or sell or cause to be issued, trans-
          ferred or sold any shares of capital stock or Voting Debt
          of the Company or its Subsidiary or securities convert-
          ible into or exchangeable for such shares or equity
          interests, or obligating the Company or its Subsidiary to
          grant, extend or enter into any such option, warrant,
          call, subscription or other right, agreement, arrangement
          or commitment. 

                    (b)  All of the outstanding shares of capital
          stock of its Subsidiary are beneficially owned by the
          Company, directly or indirectly, and all such shares have
          been validly issued and are fully paid and nonassessable
          and are owned by either the Company free and clear of all
          liens, charges, claims or encumbrances.  

                    (c)  Except for the Stockholders Agreement,
          dated as of March 2, 1995, by and among Arad, the
          Perlmutter Group, Marvel Entertainment Group, Inc. ("Mar-
          vel") and the Company, the Voting Trust Agreement, dated
          as of March 2, 1995, among Marvel, Isaac Perlmutter and
          the Company and the Voting Trust Agreement, dated as of
          March 2, 1995, among Marvel, Arad and the Company, there
          are no voting trusts or other agreements or understand-
          ings to which the Company or its Subsidiary is a party
          with respect to the voting of the capital stock of the
          Company or its Subsidiary. 

                    (d)  Neither the Company nor its Subsidiary is
          required to redeem, repurchase or otherwise acquire
          shares of capital stock of the Company, or its Subsid-
          iary, respectively, as a result of the transactions
          contemplated by this Agreement.

                    Section 3.3  Authorization; Validity of
          Agreement; Company Action.   The Company has full corpo-
          rate power and authority to execute and deliver this
          Agreement and to consummate the transactions contemplated
          hereby.  The execution, delivery and performance by the
          Company of this Agreement, and the consummation by it of
          the transactions contemplated hereby, have been duly
          authorized by the Board of Directors of the Company and,
          except for obtaining the approval of its stockholders as
          contemplated by Section 3.7 or as otherwise required by
          Delaware law, no other corporate action on the part of
          the Company is necessary to authorize the execution and
          delivery by the Company of this Agreement and the consum-
          mation by it of the transactions contemplated hereby. 
          This Agreement has been duly executed and delivered by
          the Company and, assuming due and valid authorization,
          execution and delivery hereof by Parent and the Purchas-
          er, is a valid and binding obligation of the Company
          enforceable against the Company in accordance with its
          terms.

                    Section 3.4  Consents and Approvals; No
          Violations.  Except for the filings, permits, authoriza-
          tions, consents and approvals as may be required under,
          and other applicable requirements of, the Exchange Act
          and the DGCL, neither the execution, delivery or perfor-
          mance of this Agreement by the Company nor the consumma-
          tion by the Company of the transactions contemplated
          hereby nor compliance by the Company with any of the
          provisions hereof will (i) conflict with or result in any
          breach of any provision of the certificate of incorpora-
          tion or the by-laws of the Company or of its Subsidiary,
          (ii) require any filing with, or permit, authorization,
          consent or approval of, any court, arbitral tribunal,
          administrative agency or commission or other governmental
          or regulatory authority or agency (a "Governmental Enti-
          ty"), (iii) except as set forth in Section 3.4 of the
          Company Disclosure Schedule, result in a violation or
          breach of, or constitute (with or without due notice or
          lapse of time or both) a default (or give rise to any
          right of termination, amendment, cancellation or acceler-
          ation) under, any of the terms, conditions or provisions
          of any note, bond, mortgage, indenture, lease, license,
          contract, agreement or other instrument or obligation to
          which the Company or its Subsidiary is a party or by
          which either of them or any of their properties or assets
          may be bound or (iv) violate any order, writ, injunction,
          decree, statute, rule or regulation applicable to the
          Company, its Subsidiary or any of their properties or
          assets, excluding from the foregoing clauses (ii), (iii)
          and (iv) such violations, breaches or defaults which
          would not, individually or in the aggregate, have a
          material adverse effect on the Company and its Subsid-
          iary, taken as a whole, and which will not materially
          impair the ability of the Company to consummate the
          transactions contemplated hereby.

                    Section 3.5  SEC Reports and Financial
          Statements.  The Company has filed with the SEC, and has
          heretofore delivered to Parent, true and complete copies
          of, all forms, reports, schedules, statements and other
          documents required to be filed by it under the Exchange
          Act or the Securities Act of 1933, as amended (the "Secu-
          rities Act") (as such documents have been amended since
          the time of their filing, collectively, the "Company SEC
          Documents").  As of their respective dates or, if amend-
          ed, as of the date of the last such amendment, the SEC
          Documents (a) did not contain any untrue statement of a
          material fact or omit to state a material fact required
          to be stated therein or necessary in order to make the
          statements therein, in light of the circumstances under
          which they were made, not misleading and (b) complied in
          all material respects with the applicable requirements of
          the Exchange Act and the Securities Act, as the case may
          be, and the applicable rules and regulations of the SEC
          thereunder.

                    Section 3.6  Information in Proxy Statement.
          The Proxy Statement (or any amendment thereof or supple-
          ment thereto) will, at the date mailed to Company stock-
          holders and at the time of the Special Meeting, not
          contain any untrue statement of a material fact or omit
          to state any material fact required to be stated therein
          or necessary in order to make the statements therein, in
          light of the circumstances under which they are made, not
          misleading, except that no representation is made by the
          Company with respect to statements made therein based on
          information supplied by Parent or the Purchaser for
          inclusion in the Proxy Statement.  The Proxy Statement
          will comply in all material respects with the provisions
          of the Exchange Act and the rules and regulations there-
          under, including, without limitation, Regulation 14A and
          Rule 13e-3.

                    Section 3.7  Vote Required.  The affirmative
          vote of the holders of a majority of the votes represent-
          ed by the outstanding Class A Shares and Class B Shares,
          voting together as one class, and the affirmative unani-
          mous vote of the holders of the outstanding Class B
          Shares are the only votes of the holders of any class or
          series of the Company's capital stock necessary to ap-
          prove this Agreement and the transactions contemplated
          hereby, subject to any other vote which may be required
          by Delaware law.

                                  ARTICLE IV


          REPRESENTATIONS AND WARRANTIES OF PARENT AND THE PURCHASER

                    Parent and the Purchaser represent and warrant
          to the Company as follows:

                    Section 4.1  Organization.  Each of Parent and
          the Purchaser is a corporation duly organized, validly
          existing and in good standing under the laws of Delaware
          and has all requisite corporate power and authority and
          all necessary governmental approvals to own, lease and
          operate its properties and to carry on its business as
          now being conducted, except where the failure to be so
          organized, existing and in good standing or to have such
          power, authority and governmental approvals would not,
          individually or in the aggregate, have a material adverse
          effect on Parent and the Purchaser, taken as a whole. 
          Each of Parent and the Purchaser is duly qualified or
          licensed to do business and in good standing in each
          jurisdiction in which the property owned, leased or
          operated by it or the nature of the business conducted by
          it makes such qualification or licensing necessary,
          except where the failure to be so duly qualified or
          licensed and in good standing would not, individually or
          in the aggregate, have a material adverse effect on
          Parent and its Subsidiaries, taken as a whole.  

                    Section 4.2  Authorization; Validity of
          Agreement; Necessary Action.  Each of Parent and the
          Purchaser has full corporate power and authority to
          execute and deliver this Agreement and to consummate the
          transactions contemplated hereby.  The execution, deliv-
          ery and performance by Parent and the Purchaser of this
          Agreement, and the consummation by them of the transac-
          tions contemplated hereby, have been duly authorized by
          the Boards of Directors of Parent and the Purchaser and
          by Parent as the sole stockholder of the Purchaser and no
          other corporate action on the part of Parent and the
          Purchaser is necessary to authorize the execution and
          delivery by Parent and the Purchaser of this Agreement
          and the consummation of the transactions contemplated
          hereby.  This Agreement has been duly executed and deliv-
          ered by Parent and the Purchaser, and, assuming due and
          valid authorization, execution and delivery hereof by the
          Company, is a valid and binding obligation of Parent and
          the Purchaser, enforceable against them in accordance
          with its terms.

                    Section 4.3  Consents and Approvals; No
          Violations.  Except for the filings, permits, authoriza-
          tions, consents and approvals as may be required under,
          and other applicable requirements of, the Exchange Act
          and the DGCL, neither the execution, delivery or perfor-
          mance of this Agreement by Parent or the Purchaser nor
          the consummation by Parent or the Purchaser of the trans-
          actions contemplated hereby nor compliance by Parent or
          the Purchaser with any of the provisions hereof will (i)
          conflict with or result in any breach of any provision of
          the respective certificate of incorporation or by-laws of
          Parent or the Purchaser, (ii) require any filing with, or
          permit, authorization, consent or approval of, any Gov-
          ernmental Entity, (iii) result in a violation or breach
          of, or constitute (with or without due notice or lapse of
          time or both) a default (or give rise to any right of
          termination, cancellation or acceleration) under, any of
          the terms, conditions or provisions of any note, bond,
          mortgage, indenture, lease, license, contract, agreement
          or other instrument or obligation to which Parent or the
          Purchaser is a party or by which any of them or any of
          their respective properties or assets may be bound or
          (iv) violate any order, writ, injunction, decree, stat-
          ute, rule or regulation applicable to Parent, any of its
          Subsidiaries or any of their properties or assets, ex-
          cluding from the foregoing clauses (ii), (iii) and (iv)
          such violations, breaches or defaults which would not,
          individually or in the aggregate, have a material adverse
          effect on Parent and its Subsidiaries, taken as a whole
          and which will not materially impair the ability of
          Parent or the Purchaser to consummate the transactions
          contemplated hereby. 

                    Section 4.4  Information in Proxy Statement. 
          The information supplied by Parent or the Purchaser
          specifically for inclusion or incorporation by reference
          in the Proxy Statement will, at the date mailed to stock-
          holders and at the time of the Special Meeting, not
          contain any untrue statement of a material fact or omit
          to state any material fact required to be stated therein
          or necessary in order to make the statements therein, in
          light of the circumstances under which they are made, not
          misleading.  All information supplied by Parent or the
          Purchaser specifically for inclusion or incorporation by
          reference in the Proxy Statement will comply in all
          material respects with the provisions of the Exchange Act
          and the rules and regulations thereunder, including,
          without limitation, Regulation 14A and Rule 13e-3.

                                  ARTICLE V

                                  COVENANTS

                    Section 5.1  Interim Operations of the Company. 
          The Company covenants and agrees that, except (i) as
          expressly contemplated by this Agreement or (ii) as
          agreed in writing by Parent, after the date hereof and
          prior to the Effective Time, the business of the Company
          and its Subsidiary shall be conducted only in the ordi-
          nary and usual course, and, in particular: the Company
          will not, directly or indirectly, (i) sell, transfer or
          pledge or agree to sell, transfer or pledge any of the
          Shares (other than Class A Shares reserved for issuance
          on the date hereof pursuant to the exercise of Options
          outstanding on the date hereof) Preferred Stock or capi-
          tal stock of its Subsidiary beneficially owned by it;
          (ii) amend its certificate of incorporation or by-laws;
          (iii) split, combine or reclassify the outstanding Shares
          or Preferred Shares; (iv) declare, set aside or pay any
          dividend or other distribution payable in cash, stock or
          property with respect to its capital stock; or (v) redeem
          (except pursuant to the Certificate of Designation relat-
          ing to the Preferred Shares), purchase or otherwise
          acquire directly or indirectly any of its capital stock.

                    Section 5.2  Consents and Approvals.  (a) Upon
          the terms and subject to the conditions of this Agree-
          ment, each of the parties hereto agrees to use all rea-
          sonable efforts to take, or cause to be taken, all ac-
          tions, and to do, or cause to be done, all things neces-
          sary, proper or advisable under applicable laws and
          regulations to consummate and make effective the transac-
          tions contemplated by this Agreement as promptly as
          practicable including, but not limited to, (i) the prepa-
          ration and filing of all forms, registrations and notices
          required to be filed to consummate the transactions
          contemplated by this Agreement and the taking of such
          actions as are necessary to obtain any requisite approv-
          als, consents, order, exemptions or waivers by any third
          party or Governmental Entity, and (ii) causing the satis-
          faction of all conditions to the Closing. 

                    (b)  Each of Parent and the Company shall
          promptly consult with the other with respect to, provide
          any necessary information that is not subject to legal
          privilege with respect to, and provide the other (or its
          counsel) copies of, all filings made by such party with
          any Governmental Entity or any other information supplied
          by such party to a Governmental Entity in connection with
          this Agreement and the transactions contemplated by this
          Agreement.  Each of Parent and the Company shall promptly
          inform the other of any communication from any Governmen-
          tal Entity regarding any of the transactions contemplated
          by this Agreement.  If such party receives a request from
          any such Governmental Entity with respect to the transac-
          tions contemplated by this Agreement, then such party
          will endeavor in good faith to make, or cause to be made,
          as soon as reasonably practicable and after consultation
          with the other party, an appropriate response in compli-
          ance with such request.

                    Section 5.3  No Solicitation.  Neither the
          Company nor its Subsidiary or affiliates shall (and the
          Company shall use its best efforts to cause its officers,
          directors, employees, representatives and agents, includ-
          ing, but not limited to, investment bankers, attorneys
          and accountants, not to), directly or indirectly, encour-
          age, solicit, participate in or initiate discussions or
          negotiations with, or provide any information to, any
          corporation, partnership, person or other entity or group
          (other than Parent, any of its affiliates or representa-
          tives) concerning any merger, tender offer, exchange
          offer, sale of assets, sale of shares of capital stock or
          debt securities or similar transactions involving the
          Company, its Subsidiary or any division or operating or
          principal business unit of the Company (an "Acquisition
          Proposal").  Notwithstanding the foregoing, the Company
          may furnish information concerning its business, proper-
          ties or assets to any corporation, partnership, person or
          other entity or group pursuant to appropriate confidenti-
          ality agreements, and may negotiate and participate in
          discussions and negotiations with such entity or group
          concerning an Acquisition Proposal, if the Board of
          Directors of the Company concludes in good faith after
          consultation with independent legal counsel that the
          failure to take such action would present a reasonable
          possibility of violating the fiduciary obligations of
          such Board under applicable law.  Nothing shall prohibit
          the Company from taking and disclosing a position with
          respect to a tender offer pursuant to Rules 14d-9 and
          14e-2 under the Exchange Act or, with respect to any
          Acquisition Proposal, from making any other disclosure
          required by applicable law.  The Company will immediately
          communicate to Parent the terms of any Acquisition Pro-
          posal or request for information or to negotiate (and
          will disclose any written materials received by the
          Company in connection therewith) and the identity of the
          party making such Acquisition Proposal or request which
          it may receive in respect of any such transaction.

                    Section 5.4  Brokers or Finders.  Each of
          Parent and the Company represents, as to itself, its
          Subsidiaries and its affiliates (other, than in the case
          of Parent, the Company, and in the case of the Company,
          Parent or any of its affiliates, other than the Company
          and its Subsidiary), that no agent, broker, investment
          banker, financial advisor or other firm or person is or
          will be entitled to any brokers' or finders' fee or any
          other commission or similar fee in connection with any of
          the transactions contemplated by this Agreement (other
          than, in the case of the Company, Wasserstein Perella &
          Co., and in the case of the Parent and its affiliates
          other than the Company and its Subsidiary, Donaldson,
          Lufkin & Jenrette, Bear Stearns & Co. Inc., and CS First
          Boston Corporation) and each of Parent and the Company
          agrees to indemnify and hold the other harmless from and
          against any and all claims, liabilities or obligations
          with respect to any other fees, commissions or expenses
          asserted by any person on the basis of any act or state-
          ment alleged to have been made by such party or its
          affiliates.

                    Section 5.5  Additional Agreements.  Subject to
          the terms and conditions herein provided, each of the
          parties hereto shall use all reasonable efforts to take,
          or cause to be taken, all actions and to do, or cause to
          be done, all things necessary, proper or advisable under
          applicable laws and regulations, or to remove any injunc-
          tions or other impediments or delays, legal or otherwise,
          to consummate and make effective the Merger and the other
          transactions contemplated by this Agreement.  In case at
          any time after the Effective Time any further action is
          necessary or desirable to carry out the purposes of this
          Agreement, the proper officers and directors of the
          Company and Parent shall use all reasonable efforts to
          take, or cause to be taken, all such necessary actions.

                    Section 5.6  Publicity.  The initial press
          release with respect to the execution of this Agreement
          shall be a joint press release acceptable to Parent and
          the Company.  Thereafter, so long as this Agreement is in
          effect, neither the Company, Parent nor any of their
          respective affiliates shall issue or cause the publica-
          tion of any press release or other announcement with
          respect to the Merger, this Agreement or the other trans-
          actions contemplated hereby without the prior consulta-
          tion of the other party, except as may be required by law
          or by any listing agreement with a national securities
          exchange or trading market.

                    Section 5.7  Notification of Certain Matters. 
          The Company shall give prompt notice to Parent and Parent
          shall give prompt notice to the Company, of (i) the
          occurrence or non-occurrence of any event the occurrence
          or non-occurrence of which would cause any representation
          or warranty contained in this Agreement to be untrue or
          inaccurate in any material respect at or prior to the
          Effective Time and (ii) any material failure of the
          Company or Parent, as the case may be, to comply with or
          satisfy any covenant, condition or agreement to be com-
          plied with or satisfied by it hereunder; provided, howev-
          er, that the delivery of any notice pursuant to this
          Section 5.7 shall not limit or otherwise affect the
          remedies available hereunder to the party receiving such
          notice.

                    Section 5.8  Directors' and Officers' Insurance
          and Indemnification.  (a)  Parent shall cause the Surviv-
          ing Corporation (or any successor to the Surviving Corpo-
          ration) to indemnify, defend and hold harmless the pres-
          ent and former officers, directors, employees and agents
          of the Company and its Subsidiary (each an "Indemnified
          Party") against all losses, claims, damages, liabilities,
          fees and expenses arising out of actions or omissions
          occurring at or prior to the Effective Time to the full
          extent permitted under Delaware law, subject to the terms
          of the Company's certificate of incorporation and by-
          laws, all as in effect at the date hereof. 

                    (b)  Parent or the Surviving Corporation shall
          maintain the Company's existing officers' and directors'
          liability insurance ("D&O Insurance") for a period of not
          less than five years after the Effective Time; provided,
          that the Parent may substitute therefor policies of
          substantially similar coverage and amounts containing
          terms no less favorable to such former directors or
          officers; provided, further, that in no event shall the
          Parent or the Surviving Corporation be required to pay
          annual premiums for insurance under this Section in
          excess of 150% of the premiums paid by the Company in
          1996; and provided further, however, that if the annual
          premiums for such insurance coverage exceed such amount
          Parent or the Surviving Corporation shall be obligated to
          obtain a policy with the greatest coverage available for
          a cost not exceeding such amount. 

                    Section 5.9  Assignment; Purchase of Shares.  

                    (a)  In the event that the condition set forth
          in Section 6.2(c) is satisfied, Parent shall (i) transfer
          all the outstanding shares of capital stock of the Pur-
          chaser to Marvel and, if necessary, cause Marvel to
          authorize the consummation of the transactions contem-
          plated hereby as the then sole stockholder of the Pur-
          chaser, and (ii) assign its rights, interests and obliga-
          tions hereunder to Marvel (it being understood that
          Marvel is not an "interested stockholder" for purposes of
          Section 203 of the DGCL).

                    (b)  In the event that the condition set forth
          in Section 6.2(c) is not satisfied but is waived, Parent,
          Purchaser or any of their affiliates (other than Marvel)
          shall have the right to offer to purchase all of the
          Class A Shares directly from the stockholders of the
          Company, provided that (i) such offer shall be for any
          and all outstanding Class A Shares, (ii) such offer shall
          be for cash in an amount per share not less than the
          Merger Consideration, and (iii) such offer shall not
          contain any conditions not customary for an offer of this
          type (a "Qualifying Offer").

                    (c)  Neither this Agreement nor any of the
          rights, interests or obligations hereunder shall be
          assigned by any of the parties hereto (whether by opera-
          tion of law or otherwise) without the prior written
          consent of the other parties, except (i) as provided in
          Section 5.9(a)(ii) or (ii) that Parent may assign, in its
          sole discretion, any or all of its rights, interests and
          obligations hereunder to any direct or indirect Subsid-
          iary of Parent.  Upon any such assignment (whether pursu-
          ant to Section 5.9(a)(ii) or otherwise), Parent's assign-
          ee shall deliver to the Company a writing evidencing its
          agreement to perform Parent's covenants hereunder and in
          which it makes representations to the Company substan-
          tially in the form made by Parent in Article IV.  No such
          assignment (whether pursuant to Section 5.9(a)(ii) or
          otherwise), however, shall relieve Parent of its obliga-
          tions under this Agreement.

                    (d)  The parties hereto shall take all reason-
          able actions as are necessary, proper or advisable to
          give effect to the provisions of this Section 5.9, in-
          cluding, without limitation, the execution of an amend-
          ment to this Agreement.

                    Section 5.10  Stock Purchase Agreements. Parent
          shall not alter or amend (i) the Stock Purchase Agree-
          ments or (ii) the Performance Bonus Agreement between the
          Company and Arad, the  Performance Bonus Agreement be-
          tween the Company and Isaac Perlmutter, the Amended and
          Restated Consulting Agreement between the Company and
          Arad or the Consulting Agreement between the Company and
          Isaac Perlmutter (in the case of the documents referred
          to in this clause (ii), in the form previously provided
          to the Company) so as to make such arrangements economi-
          cally more favorable to Arad or Isaac Perlmutter, or
          enter into any similar agreements, without the consent of
          the Company, which consent shall not unreasonably be
          withheld.

                                  ARTICLE VI

                                  CONDITIONS

                    Section 6.1  Conditions to Each Party's
          Obligation to Effect the Merger.  The respective obliga-
          tion of each party to effect the Merger shall be subject
          to the satisfaction on or prior to the Closing Date of
          each of the following conditions, any and all of which
          may be waived in whole or in part by the Company, Parent
          or the Purchaser, as the case may be, to the extent
          permitted by applicable law:

                    (a)  Stockholder Approval.  This Agreement
          shall have been approved and adopted by the requisite
          vote of the holders of the Shares, if required by appli-
          cable law or the Company's certificate of incorporation,
          in order to consummate the Merger;

                    (b)  Statutes; Consents.  No statute, rule,
          order, decree or regulation shall have been enacted or
          promulgated by any Governmental Entity which prohibits
          the consummation of the Merger and all governmental
          consents, orders and approvals required for the consumma-
          tion of the Merger and the transactions contemplated
          hereby shall have been obtained and shall be in effect at
          the Effective Time; and

                    (c)  Injunctions.  There shall be no order or
          injunction of a Governmental Entity of competent juris-
          diction in effect precluding, restraining, enjoining or
          prohibiting consummation of the Merger.

                    Section 6.2  Conditions to Parent's and the
          Purchaser's Obligations to Effect the Merger.  The obli-
          gations of Parent and the Purchaser to consummate the
          Merger are further subject to the fulfillment of the
          following conditions, which may be waived in whole or in
          part by Parent and the Purchaser:

                    (a)  The representations and warranties of the
          Company contained in this Agreement shall be true and
          correct in all material respects both when made and
          (except for those representations and warranties that
          address matters only as of a particular date which need
          only be true and correct in all material respects as of
          such date) as of the Effective Time after giving effect
          to the Merger as if made at and as of such time;

                    (b)  The Company shall have performed in all
          material respects each of its obligations under this
          Agreement required to be performed by it at or prior to
          the Effective Time;

                    (c)  The Plan of Reorganization (with such
          changes as Parent shall approve) attached as Exhibit A to
          the Stock Purchase Agreement dated December 27, 1996
          between Parent and Marvel shall have been confirmed and
          all conditions to closing under such agreement (excluding
          the condition that all conditions to the closing of this
          Agreement be satisfied) shall have been satisfied or
          waived.

                    Section 6.3  Conditions to Company's Obliga-
          tions to Effect the Merger.   The obligations of the
          Company to consummate the Merger are further subject to
          the fulfillment of the following conditions, which may be
          waived in whole or in part by the Company:

                    (a)  The representations and warranties of the
          Parent and Purchaser contained in this Agreement shall be
          true and correct in all material respects both when made
          and (except for those representations and warranties that
          address matters only as of a particular date which need
          only be true and correct in all material respects as of
          such date) as of the Effective Time after giving effect
          to the Merger as if made at and as of such time;

                    (b)  Each of the Parent and Purchaser shall
          have performed in all material respects each of its
          obligations under this Agreement required to be performed
          by it at or prior to the Effective Time.

                                 ARTICLE VII

                                 TERMINATION

                    Section 7.1  Termination.  This Agreement may
          be terminated and the Merger contemplated herein may be
          abandoned at any time prior to the Effective Time, wheth-
          er before or after stockholder approval thereof:

                    (a)  By mutual agreement of Parent, Purchaser
          and the Company.

                    (b)  By Parent or the Company:

                         (i)  if the Merger shall not have been
               consummated by June 30, 1997; provided, however,
               that the right to terminate this Agreement under
               this Section 7.1(b)(i) shall not be available to any
               party whose failure to fulfill any obligation under
               this Agreement has been the cause of, or resulted
               in, the failure of the Merger to occur on or prior
               to such date; 

                         (ii) if the stockholders of the Company
               fail to approve and adopt this Agreement at the
               Special Meeting; provided, however, that the right
               to terminate this Agreement under this Section
               7.1(b)(ii) shall not be available to any party whose
               failure to fulfill any obligation under this Agree-
               ment has been the cause of, or resulted in, the
               failure of the stockholders of the Company to ap-
               prove and adopt this Agreement at the Special Meet-
               ing;

                         (iii)  if any Governmental Entity shall
               have issued an order, decree or ruling or taken any
               other action (which order, decree, ruling or other
               action the parties hereto shall use their reasonable
               efforts to lift), in each case permanently restrain-
               ing, enjoining or otherwise prohibiting the transac-
               tions contemplated by this Agreement and such order,
               decree, ruling or other action shall have become
               final and non-appealable; or

                         (iv)  if, prior to the consummation of the
               Merger, (x) the Board of Directors of the Company
               shall (A) have withdrawn, or modified or changed in
               a manner adverse to Parent or the Purchaser its
               approval of this Agreement or the Merger in order to
               execute a definitive agreement relating to an Acqui-
               sition Proposal which is a superior proposal to the
               Merger, reasonably capable of being consummated, and
               (B) have concluded in good faith after consultation
               with independent legal counsel that the failure to
               take such action as set forth in the preceding
               clause (A) would result in the Board of Directors
               violating its fiduciary obligations under applicable
               law.

                    (c)  By Parent, if it shall have purchased
          Shares pursuant to a Qualifying Offer.

                    Section 7.2  Effect of Termination.  In the
          event of the termination of this Agreement as provided in
          Section 7.1, written notice thereof shall forthwith be
          given to the other party or parties specifying the provi-
          sion hereof pursuant to which such termination is made,
          and this Agreement shall forthwith become null and void,
          and there shall be no liability on the part of any party
          hereto except (A) for fraud or for material breach of
          this Agreement and (B) as set forth in this Section 7.2
          and Section 8.1.

                                 ARTICLE VIII

                                MISCELLANEOUS

                    Section 8.1  Fees and Expenses.  Except as
          contemplated by this Agreement, all costs and expenses
          incurred in connection with this Agreement and the con-
          summation of the transactions contemplated hereby shall
          be paid by the party incurring such expenses.

                    Section 8.2  Amendment, Modification and Other
          Action.  Subject to applicable law, this Agreement may be
          amended, modified and supplemented in any and all re-
          spects, whether before or after any vote of the stock-
          holders of the Company contemplated hereby, by written
          agreement of the parties hereto, at any time prior to the
          Closing Date with respect to any of the terms contained
          herein; provided, however, that after the approval of
          this Agreement by the stockholders of the Company, no
          such amendment, modification or supplement shall reduce
          the amount or change the form of the Merger Consider-
          ation.  Notwithstanding any provision of this Agreement
          to the contrary, no action by the Company referred to in
          Sections 1.2 or 1.3, Article VI or VII or this Article
          VIII, and no consent under the first sentence of Section
          5.9(c), shall be effective without the approval of the
          Special Committee.

                    Section 8.3  Nonsurvival of Representations and
          Warranties.  None of the representations and warranties
          in this Agreement or in any schedule, instrument or other
          document delivered pursuant to this Agreement shall
          survive the Effective Time.

                    Section 8.4  Notices.  All notices and other
          communications hereunder shall be in writing and shall be
          deemed given if delivered personally, telecopied (which
          is confirmed) or sent by an overnight courier service,
          such as Federal Express, to the parties at the following
          addresses (or at such other address for a party as shall
          be specified by like notice):


                         if to Parent or the Purchaser, to:

                         Andrews Group Incorporated
                         3200 Windy Hill Road
                         Atlanta, Georgia 30339
                         Attention:  General Counsel
                         Telephone No.:  (212) 572-8600
                         Telecopy No.:   (770) 563-9610

                         with a copy to:

                         MacAndrews & Forbes Holdings Inc.
                         35 East 62nd Street
                         New York, New York 10021
                         Attention:  Barry F. Schwartz, Esq.
                         Telephone No.:  212-572-5170
                         Telecopy:  212-572-5056

                         with an additional copy to:

                         Alan C. Myers, Esq.
                         Skadden, Arps, Slate, Meagher & Flom LLP
                         919 Third Avenue
                         New York, New York 10022
                         Telephone No.: (212) 735-3000
                         Telecopy No.:  (212) 735-2001

                         and

                         if to the Company, to:

                         Toy Biz, Inc.
                         333 East 38th Street
                         New York, New York  10016
                         Attention:  General Counsel
                         Telephone No.:  (212) 682-4700
                         Telecopy No.:   (212) 682-3516

                         with a copy to:

                         Allen Finkelson, Esq.
                         Cravath, Swaine & Moore
                         Worldwide Plaza
                         825 Eighth Avenue
                         New York, New York 10019
                         Telephone No.:  (212) 474-1000
                         Telecopy No.:   (212) 474-3700

                    Section 8.5  Interpretation.  When a reference
          is made in this Agreement to Sections, such reference
          shall be to a Section of this Agreement unless otherwise
          indicated.  Whenever the words "include", "includes" or
          "including" are used in this Agreement they shall be
          deemed to be followed by the words "without limitation".  
          As used in this Agreement, the term "affiliate(s)" shall
          have the meaning set forth in Rule l2b-2 of the Exchange
          Act.

                    Section 8.6  Counterparts.  This Agreement may
          be executed in two or more counterparts, all of which
          shall be considered one and the same agreement and shall
          become effective when two or more counterparts have been
          signed by each of the parties and delivered to the other
          parties.

                    Section 8.7  Entire Agreement; No Third Party
          Beneficiaries; Rights of Ownership.  This Agreement
          (including the documents and the instruments referred to
          herein):  (a) constitute the entire agreement and super-
          sedes all prior agreements and understandings, both
          written and oral, among the parties with respect to the
          subject matter hereof, and (b) except as provided in
          Section 5.8 is not intended to confer upon any person
          other than the parties hereto any rights or remedies
          hereunder.

                    Section 8.8  Severability.  If any term, provi-
          sion, covenant or restriction of this Agreement is held
          by a Governmental Entity of competent jurisdiction to be
          invalid, void, unenforceable or against its regulatory
          policy, the remainder of the terms, provisions, covenants
          and restrictions of this Agreement shall remain in full
          force and effect and shall in no way be affected, im-
          paired or invalidated.

                    Section 8.9  Governing Law.  This Agreement
          shall be governed by and construed in accordance with the
          laws of the State of Delaware without giving effect to
          the principles of conflicts of law thereof.


                    IN WITNESS WHEREOF, Parent, the Purchaser and
          the Company have caused this Agreement to be signed by
          their respective officers thereunto duly authorized as of
          the date first written above.

                                        ANDREWS GROUP INCORPORATED

                                        By:                               
                                           Name:                 
                                           Title:               

                                        ANDREWS ACQUISITION CORP.

                                        By:                               
                                           Name:
                                           Title:

                                        TOY BIZ, INC.

                                        By:                               
                                           Name:
                                           Title:


                           STOCK PURCHASE AGREEMENT

                         dated as of December 27, 1996

                                by and between

                          ANDREWS GROUP INCORPORATED

                                      and

                        MARVEL ENTERTAINMENT GROUP, INC

                                                                      


                             TABLE OF CONTENTS

                                                                  Page

                                 ARTICLE I
                                DEFINITIONS

          1.1      Defined Terms . . . . . . . . . . . . . . . . .   1
          1.2      Other Definitional Provisions . . . . . . . . .   3

                                 ARTICLE II
                      SALE AND PURCHASE OF THE SHARES

          2.1      Purchase and Sale of the Shares . . . . . . . .   3
          2.2      Consideration . . . . . . . . . . . . . . . . .   3
          2.3      Closing . . . . . . . . . . . . . . . . . . . .   4
          2.4      Deliveries by Reorganized Seller  . . . . . . .   4
          2.5      Deliveries by Purchaser . . . . . . . . . . . .   4

                                ARTICLE III
                  REPRESENTATIONS AND WARRANTIES OF SELLER

          3.1      Organization  . . . . . . . . . . . . . . . . .   5
          3.2      Authority . . . . . . . . . . . . . . . . . . .   5
          3.3      Capitalization  . . . . . . . . . . . . . . . .   5
          3.4      Acceptance of the Plan  . . . . . . . . . . . .   6

                                 ARTICLE IV
                REPRESENTATIONS AND WARRANTIES OF PURCHASER

          4.1      Organization  . . . . . . . . . . . . . . . . .   6
          4.2      Authority; Enforceability . . . . . . . . . . .   6
          4.3      Funds . . . . . . . . . . . . . . . . . . . . .   6
          4.4      Status and Investment Intent  . . . . . . . . .   6

                                 ARTICLE V
                                 COVENANTS

          5.1      Reasonable Best Efforts . . . . . . . . . . . .   7
          5.2      Capitalization  . . . . . . . . . . . . . . . .   8
          5.3      No Changes To Plan  . . . . . . . . . . . . . .   8
          5.4      Expenses  . . . . . . . . . . . . . . . . . . .   8
          5.5      Further Assurances  . . . . . . . . . . . . . .   8

                                 ARTICLE VI
                         CONDITIONS TO THE CLOSING

          6.1      Conditions to the Obligations of Each Party . .   9
          6.2      Additional Conditions to the Obligations of
                   Purchaser . . . . . . . . . . . . . . . . . . .   9
          6.3      Additional Conditions to the Obligations of
                   Seller  . . . . . . . . . . . . . . . . . . . .  11

                                ARTICLE VII
                                TERMINATION

          7.1      Termination . . . . . . . . . . . . . . . . . .  11
          7.2      Effect of Termination . . . . . . . . . . . . .  12

                                ARTICLE VIII
                               MISCELLANEOUS

          8.1      Survival of Representations and Warranties;
                   Indemnification . . . . . . . . . . . . . . . .  13
          8.2      Notices . . . . . . . . . . . . . . . . . . . .  13
          8.3      Interpretation  . . . . . . . . . . . . . . . .  14
          8.4      No Third Party Beneficiaries  . . . . . . . . .  15
          8.5      Amendment . . . . . . . . . . . . . . . . . . .  15
          8.6      Extension; Waiver . . . . . . . . . . . . . . .  15
          8.7      Entire Agreement  . . . . . . . . . . . . . . .  15
          8.8      Successors and Assigns  . . . . . . . . . . . .  15
          8.9      Governing Law . . . . . . . . . . . . . . . . .  15
          8.10     Counterparts  . . . . . . . . . . . . . . . . .  15




                           STOCK PURCHASE AGREEMENT

               STOCK PURCHASE AGREEMENT, dated as of December 27,   
     1996, by and between ANDREWS GROUP INCORPORATED, a Delaware
     corporation ("Purchaser"), and MARVEL ENTERTAINMENT GROUP, INC.,
     a Delaware corporation ("Seller").

               WHEREAS, the Board of Directors of Seller (the "Board
     of Directors") has considered various strategic transaction
     alternatives involving Seller and has determined that a
     restructuring transaction pursuant to a plan of reorganization
     (the "Plan") under Chapter 11 of the United States Bankruptcy
     Code ("Chapter 11") will maximize the value of Seller as a whole;

               WHEREAS, Purchaser desires to make an investment in
     conjunction with the Plan and in exchange for an equity interest
     in Seller following its reorganization pursuant to the Plan (the
     "Reorganized Seller");

               WHEREAS, Seller and Purchaser desire to cooperate in
     the formulation of the Plan substantially in the form annexed
     hereto as Exhibit A, with such changes as may be acceptable to
     Purchaser, a disclosure statement pertaining to the Plan (the
     "Disclosure Statement"), and the confirmation and consummation of
     the Plan; and

               WHEREAS, as a part of the Plan, Seller desires to sell
     to Purchaser, and Purchaser desires to purchase from Reorganized
     Seller, that number of newly issued shares (the "Shares") of
     common stock, par value $.01 per share (the "Common Stock"), of
     Reorganized Seller, on the terms and subject to the conditions
     set forth in this Agreement, such that upon issuance and after
     giving effect to the terms of the Plan and all distributions
     thereunder, the Shares shall constitute 80.8% of the outstanding
     Common Stock of Reorganized Seller.

               NOW, THEREFORE, in consideration of the premises and of
     the mutual covenants and agreements contained herein, intending
     to be legally bound thereby, the parties hereto agree as follows:

                                 ARTICLE I

                                DEFINITIONS

               1.1  Defined Terms.  For purposes of this Agreement
     (including the schedules and exhibits hereto), the terms defined
     in this Agreement shall have the respective meanings specified in
     the Preamble hereof; in addition, the following terms shall have
     the following meanings:

               "Agreement":  this Stock Purchase Agreement, as
          amended, modified or supplemented from time to time.

               "Bankruptcy Court": the United States Bankruptcy Court
          for the District of Delaware.

               "business day":  any day, other than a Saturday or
          Sunday, on which banks in New York are required to be open
          for the conduct of business.

               "Cash Component":  that portion, if any, of the
          Purchase Price that Purchaser elects to pay in cash pursuant
          to Section 2.2.

               "Closing":  the Closing of the sale of the Shares, as
          set forth in Section 2.3.

               "Closing Date":  the date of the Closing, as set forth
          in Section 2.3.

               "Damages":  any and all losses, liabilities, damages, 
          costs and expenses.

               "Governmental Authority":  any nation or government, 
          any state or other political subdivision thereof and any
          entity (including, without limitation, a court) exercising
          executive, legislative, judicial, regulatory or
          administrative functions of or pertaining to government.

               "Lien":  any mortgage, pledge, hypothecation,
          assignment, deposit arrangement, encumbrance, lien
          (statutory or other), charge or other security interest or
          any preference, priority or other security agreement or
          preferential arrangement of any kind or nature whatsoever 
          and any restriction on the Shares pursuant to a voting,
          stockholders or similar agreement or any other restriction
          on the Shares of any kind, other than those imposed by
          applicable securities laws.

               "New Bank Credit Agreements": collectively the credit
          facilities provided by The Chase Manhattan Bank, as
          administrative agent for a syndicate of banks, (A) in the
          aggregate amount of $160 million for Toy Biz and (B) for
          Reorganized Seller in amounts and subject to the terms and
          conditions described in the Disclosure Statement and Plan.

               "person":  an individual, partnership, corporation,
          limited liability company, business trust, joint stock
          company, trust, unincorporated association, joint venture,
          Governmental Authority or other entity of whatever nature.

               "Purchase Price":  the $365,000,000 payable for the
          Shares, as set forth in Section 2.2.

               "Special Committee":  the Special Committee of the
          Board of Directors of Seller.

               "Stock Component":  that portion, if any, of the
          Purchase Price that Purchaser elects to pay in Toy Biz
          Common Stock pursuant to Section 2.2. 

               "Toy Biz Common Stock":  the Class A common stock, par
          value $.01 per share, of Toy Biz.

               "Toy Biz":  Toy Biz, Inc., a Delaware corporation.

               1.2  Other Definitional Provisions. (a)  The words
     "hereof," "herein" and "hereunder" and other words of similar
     import when used in this Agreement shall refer to this Agreement
     and the schedules and exhibits hereto as a whole and not to any
     particular part or subdivision thereof, and Section references
     are to this Agreement unless otherwise specified.

               (b)  The meanings given to terms defined herein shall
     be equally applicable to both the singular and plural forms of
     such terms, and the words of either gender shall include the
     other gender where appropriate.

                                 ARTICLE II

                      SALE AND PURCHASE OF THE SHARES

               2.1  Purchase and Sale of the Shares.  Upon the terms
     and subject to the conditions of this Agreement, at the Closing
     (as defined in Section 2.3 hereof), Reorganized Seller shall
     issue to Purchaser, and Purchaser shall purchase, acquire and
     accept from Reorganized Seller, all of the Shares.

               2.2  Consideration.  (a)  Upon the terms and subject to
     the conditions of this Agreement, in consideration of the
     aforesaid issuance of the Shares, Purchaser shall pay to
     Reorganized Seller the Purchase Price.  The Purchase Price shall
     be payable, at the option of Purchaser, in (i) cash, (ii) shares
     of Toy Biz Common Stock, or (iii) subject to the last sentence of
     Section 2.2(b), any combination of (i) and (ii).  

               (b)  For purposes of this Agreement, each share of Toy
     Biz Common Stock, if any, paid by Purchaser as part or all of the
     Purchase Price shall be valued at the price actually paid by
     Purchaser to acquire such Toy Biz Common Stock.  With respect to
     shares of Toy Biz Common Stock acquired pursuant to the
     Arad/Perlmutter Agreements (as hereinafter defined), such shares
     shall be valued at the cash price paid therefor and Reorganized
     Seller shall issue to Purchaser, in addition to the Shares, a
     note in the aggregate principal amount equal to, and in all other
     respects identical to, any notes issued by Purchaser pursuant to
     the Arad/Perlmutter Agreements, except that such note shall be
     subordinated to all obligations under the New Bank Credit
     Agreements.  If Purchaser pays any portion of the Purchase Price
     in Toy Biz Common Stock, Purchaser must deliver to Reorganized
     Seller all of the shares of Toy Biz Common Stock beneficially
     owned by it.

               2.3  Closing.  The transactions contemplated herein
     shall be consummated at the Closing.  The Closing will take place
     at such time and date specified by the parties hereto (the
     "Closing Date"), subject to the satisfaction or waiver of the
     conditions set forth in Article VI hereof, at the offices of
     Skadden, Arps, Slate, Meagher & Flom LLP, 919 Third Avenue, New
     York, New York 10022.  The Closing shall constitute an integral
     and nonseverable part of consummation of the Plan.

               2.4  Deliveries by Reorganized Seller.  At the Closing,
     Reorganized Seller will deliver or cause to be delivered (unless
     previously delivered) to Purchaser, the following:

                    (a)  A stock certificate or stock certificates
          representing the Shares duly registered in the name of
          Purchaser on the books of Seller, and any other documents
          that are necessary to issue to Purchaser good and valid
          title to the Shares.

                    (b)  All other documents, instruments and writings
          required to be delivered by Seller or Reorganized Seller at
          the Closing, including, if applicable, the note contemplated
          by Section 2.2(b) hereof.

               2.5  Deliveries by Purchaser.  At the Closing,
     Purchaser will deliver or cause to be delivered (unless
     previously delivered) to Reorganized Seller, the following:

                    (a)  the Purchase Price, payable (i) with respect
          to the Cash Component, if any, in immediately available
          funds by wire transfer to an account designated by
          Reorganized Seller or Seller to Purchaser at least two
          business days prior to the Closing and (ii) with respect to
          the Stock Component, if any, a stock certificate or stock
          certificates representing the number of shares of Toy Biz
          Common Stock Shares payable as the Stock Component,
          accompanied by stock powers duly endorsed in blank or
          accompanied by duly executed instruments of transfer, and
          any other documents that are necessary to transfer to
          Reorganized Seller good and valid title to such shares of
          Toy Biz Common Stock free and clear of all Liens, with all
          necessary transfer tax stamps affixed or accompanied by
          evidence that all stock transfer taxes have been paid.

                    (b)  All other documents, instruments and writings
          required to be delivered by Purchaser at the Closing.

                                ARTICLE III

                  REPRESENTATIONS AND WARRANTIES OF SELLER

               Seller represents and warrants to Purchaser as follows:

               3.1  Organization.  Seller is, and Reorganized Seller
     will be, a corporation duly organized and validly existing under
     the laws of the State of Delaware and has and will continue to
     have all requisite corporate power and corporate authority to
     own, lease and operate its properties and to carry on its
     business as now being conducted, except where the failure to have
     such power or authority would not have a material adverse effect
     on the business, operations or financial condition of Seller or
     Reorganized Seller.

               3.2  Authority.  Seller has, and Reorganized Seller
     will have, full corporate power and corporate authority to
     execute and deliver this Agreement and to consummate the
     transactions contemplated hereby.  The execution and delivery of
     this Agreement by Seller and the consummation by Seller of the
     transactions contemplated hereby have been duly and validly
     authorized by the Board of Directors of Seller, on the
     recommendation of the Special Committee, and no other corporate
     proceedings on the part of Seller or Reorganized Seller are
     necessary to authorize the execution and delivery of this
     Agreement or, following confirmation of the Plan by the
     Bankruptcy Court, to consummate the transactions contemplated
     hereby.  This Agreement has been duly and validly executed and
     delivered by Seller and, subject to Bankruptcy Court approval,
     constitutes a valid and binding agreement of Seller and
     Reorganized Seller, enforceable against Seller and Reorganized
     Seller in accordance with its terms, except that (i) such
     enforcement may be subject to applicable bankruptcy, insolvency
     or other similar laws, now or hereafter in effect, affecting
     creditors' rights generally, and (ii) the remedies of specific
     performance and injunctive relief may be subject to equitable
     defenses and to the discretion of the court before which any
     proceeding therefor may be brought.

               3.3  Capitalization.  The authorized capital stock of
     Seller consists of 250,000,000 shares of Common Stock and
     50,000,000 shares of preferred stock, par value $.01 per share, 
     and the outstanding capital stock consists of 101,809,657 shares
     of Common Stock.  The Shares, when issued, will constitute 80.8%
     of the issued and outstanding capital stock of Reorganized
     Seller, both at the time of their issuance and after giving
     effect to all the terms of the Plan and all distributions
     thereunder.  The Shares will be on the Closing Date duly
     authorized, validly issued, fully paid and nonassessable, free of
     preemptive rights and will remain so after giving effect to all
     the terms of the Plan and all distributions thereunder. 

               3.4  Acceptance of the Plan.  The Plan in the form
     annexed hereto as Exhibit A has been accepted by holders of
     claims in Class 2 (as defined in the Plan) in accordance with the
     requirements of the United States Bankruptcy Code and Bankruptcy
     Rules, and the solicitation of the holders of such claims was
     conducted in accordance with Section 1126(b)(ii) of the
     Bankruptcy Code and Bankruptcy Rules.

                                  ARTICLE IV

                  REPRESENTATIONS AND WARRANTIES OF PURCHASER

               Purchaser hereby represents and warrants to Seller as
     follows:

               4.1  Organization.  Purchaser is a corporation duly
     organized, validly existing and in good standing under the laws
     of the State of Delaware and has all requisite corporate power
     and authority to own all of its properties and assets and to
     carry on its business as it is now being conducted, except where
     the failure to have such power or authority would not have a
     material adverse effect on the ability of Purchaser to consummate
     the transactions contemplated hereby.

               4.2  Authority; Enforceability.  Purchaser has the
     corporate power and corporate authority to execute and deliver
     this Agreement and to consummate the transactions contemplated
     hereby.  The execution and delivery of this Agreement by
     Purchaser and the consummation by Purchaser of the transactions
     contemplated hereby have been duly authorized by the Board of
     Directors of Purchaser and, no other proceedings on the part of
     Purchaser are necessary following confirmation of the Plan by the
     Bankruptcy Court to authorize the execution and delivery of this
     Agreement or to consummate the transactions contemplated hereby. 
     This Agreement and the Arad/Perlmutter Agreements have been duly
     executed and delivered by Purchaser and constitute the legal,
     valid and binding agreements of Purchaser, enforceable against it
     in accordance with their respective terms, except that (i) such
     enforcement may be subject to applicable bankruptcy, insolvency, 
     and other similar laws, now or hereafter in effect, affecting
     creditors' rights generally, and (ii) the remedies of specific
     performance and injunctive relief may be subject to equitable
     defenses and to the discretion of the court before which any
     proceeding therefor may be brought.

               4.3  Funds.  Purchaser has access to, and immediately
     prior to the Closing will have, the funds necessary to consummate
     the purchase of the Shares to be purchased by it hereunder.

               4.4  Status and Investment Intent.  (a) Purchaser is an
     "accredited investor" as defined in Rule 501(a) under the
     Securities Act, and it is acquiring the Shares hereunder for its
     own account for investment purposes only and (subject to its
     property being at all times within its control) not with a view
     to, or with any present intention of, resale, distribution or
     other disposition thereof.

                    (b)  Purchaser has sufficient knowledge and
     experience in financial and business matters so as to be capable
     of evaluating the merits and risks of its investment in the
     Shares and Purchaser is capable of bearing the economic risks of
     such investment, including a complete loss of its investment.

                    (c)  Purchaser has had the opportunity to ask
     questions of, and receive answers from, Seller concerning the
     terms of the Shares and other related matters.  Purchaser further
     acknowledges that Seller made available to Purchaser or its
     agents all documents and information relating to an investment in
     the Shares reasonably requested by or on behalf of Purchaser.

                    (d)  Except as specifically set forth herein
     Seller has not made any representations or warranties to
     Purchaser and except for information provided by Seller in
     writing, Purchaser has not relied on any statements made or other
     information received from any person with respect to the purchase
     of the Shares hereunder.

                                 ARTICLE V

                                 COVENANTS

               5.1  Reasonable Efforts. (a)  Upon the terms and
     subject to the conditions of this Agreement, each of the parties
     hereto agrees to use its commercially reasonable efforts to take,
     or cause to be taken, all actions, and to do, or cause to be
     done, all things necessary, proper or advisable under applicable
     laws and regulations to consummate and make effective the
     transactions contemplated by this Agreement as promptly as
     practicable including, but not limited to: (i) the preparation
     and filing of all forms, registrations and notices required to be
     filed to consummate the transactions contemplated by this
     Agreement and the taking of such actions as are necessary to
     obtain any requisite approvals, consents, orders, exemptions or
     waivers by any third party or Governmental Authority; (ii) the
     filing of (A) the Plan and Disclosure Statement no later than
     December 31, 1996, and (B) appropriate pleadings to obtain
     hearing dates for the approval of the Disclosure Statement and
     confirmation of the Plan, in each case as promptly as possible;
     (iii) requesting the earliest practicable date for consideration
     and approval of the Disclosure Statement, the time for acceptance
     or rejection of the Plan by impaired classes of claims and
     interests that have not previously accepted the Plan,
     confirmation of the Plan, and using its best efforts to obtain
     confirmation of the Plan as promptly as possible after Seller
     files its Chapter 11 petition; (iv) using its reasonable efforts
     to promptly obtain the dismissal of all appeals and applications
     and motions for reconsideration or rehearing with respect to the
     Disclosure Statement, the Plan, or the order confirming the Plan;
     and (v) causing the satisfaction of all conditions to the Closing
     and the Plan.

               (b)  Each party shall promptly consult with the other
     with respect to, provide any necessary information that is not
     subject to legal privilege with respect to, and provide the other
     (or its counsel) copies of, all filings made by such party with
     any Governmental Authority or any other information supplied by
     such party to a Governmental Authority in connection with this
     Agreement and the transactions contemplated by this Agreement. 
     Each party hereto shall promptly inform the other of any
     communication from any Governmental Authority regarding any of
     the transactions contemplated by this Agreement.  If either party
     receives a request for additional information or documentary
     material from any such Governmental Authority with respect to the
     transactions contemplated by this Agreement, then such party will
     endeavor in good faith to make, or cause to be made, as soon as
     reasonably practicable and after consultation with the other
     party, an appropriate response in compliance with such request.

               5.2  Capitalization. Except for those actions
     contemplated hereby, Seller and Reorganized Seller shall not: (i)
     declare, set aside or pay any dividend or other distribution
     payable in cash, stock or property with respect to its capital
     stock or (ii) issue, sell, pledge, dispose of or encumber any
     additional shares of, or securities convertible into or
     exchangeable for, or options, warrants, calls, commitments or
     rights of any kind to acquire, any shares of capital stock of any
     class of Seller or Reorganized Seller.  The authorized, issued
     and outstanding capital stock of Reorganized Seller shall consist
     of such number of shares of Common Stock as the parties hereto
     may agree, provided that the Shares, after giving effect to this
     Agreement and the distributions provided for in the Plan, shall
     constitute 80.8% of the outstanding Common Stock of Reorganized
     Seller.

               5.3  No Changes To Plan.  Notwithstanding any provision
     of applicable law or the Plan that purports to grant to Seller or
     Reorganized Seller the right or ability to modify the Plan
     attached hereto as Exhibit A, or to consent to the alteration or
     severance of Plan provisions under Section 15.5 of the Plan,
     Seller and Reorganized Seller will not modify the Plan (attached
     hereto as Exhibit A) without Purchaser's consent.

               5.4  Expenses.  Whether or not the transactions
     contemplated hereby are consummated, all costs and expenses
     incurred in connection with this Agreement and the transactions
     contemplated hereby shall be paid by the party incurring such
     expenses, except as otherwise provided herein.

               5.5  Further Assurances.  From time to time after the
     Closing, without additional consideration, each party shall
     execute and deliver such further instruments and take such other
     action as may be reasonably necessary to make effective the
     transactions contemplated by this Agreement.

                                  ARTICLE VI

                         CONDITIONS TO THE CLOSING

               6.1  Conditions to the Obligations of Each Party.  The
     respective obligations of each party to effect the Closing are
     subject to the fulfillment at or prior to the Closing Date of
     each of the following conditions precedent:

               (a)  No Injunction or Restraints; Illegality.  No
          temporary restraining order, preliminary or permanent
          injunction or other order issued by any court of competent
          jurisdiction or other legal restraint or prohibition
          preventing the consummation of the transactions contemplated
          hereby shall be in effect, nor shall any proceeding by any
          Governmental Authority seeking any of the foregoing be
          pending.  There shall not be in effect any statute, rule,
          regulation or order of any court, or governmental or
          regulatory body which prohibits or makes illegal the
          transactions contemplated by this Agreement.

               (b)  Confirmation of Plan.  The Plan shall have been
          confirmed by the Bankruptcy Court, and the confirmation
          order relating to the Plan (the "Confirmation Order") shall
          have been entered.

               6.2  Additional Conditions to the Obligations of
     Purchaser.   The obligations of Purchaser are also subject to
     fulfillment (or waiver by Purchaser in its sole and absolute
     discretion, without further notice to or approval by the
     Bankruptcy Court or parties in interest in Seller's Chapter 11
     case) at or prior to the Closing Date of each of the following
     conditions precedent:

               (a)  Representations and Warranties.  The
          representations and warranties of Seller contained in
          Article III of this Agreement shall be true and correct in
          all material respects as of the Closing Date as though made
          at and as of the Closing Date by both Seller and Reorganized
          Seller, except to the extent that they expressly refer to an
          earlier time, in which case they shall be true and correct
          as of such time.

               (b)  Performance of Covenants.  Seller and Reorganized
          Seller shall have duly performed and complied in all
          material respects with each covenant, agreement and
          condition required by this Agreement to be performed or
          complied with by Seller or Reorganized Seller prior to or on
          the Closing Date.

               (c)  Toy Biz Acquisition.  Seller, an affiliate
          thereof, or an affiliate of Purchaser shall have entered
          into an agreement with Toy Biz pursuant to which it would
          acquire all outstanding shares of Toy Biz Common Stock and
          all conditions to closing thereunder (excluding the
          condition that all conditions to the closing of this
          Agreement be satisfied) shall have been satisfied.

               (d)  Arad/Perlmutter Agreements.  All conditions to
          closing under the stock purchase agreements, dated as of
          November 20, 1996, between Purchaser and each of Isaac
          Perlmutter and Avi Arad (the "Arad/Perlmutter Agreements"),
          for the purchase of an aggregate of 13,656,000 shares of Toy
          Biz Common Stock, shall have been satisfied or waived and
          Purchaser either (i) shall have acquired shares of Toy Biz
          Common Stock pursuant to the Arad/Perlmutter Agreements
          (which shares may be used in the Stock Component) or (ii)
          shall have assigned to Seller or Reorganized Seller, and
          Seller or Reorganized Seller shall have assumed, Purchaser's
          rights and obligations under the Arad/Perlmutter Agreements,
          it being contemplated that, if notwithstanding such
          assumption Purchaser shall be required to issue and leave
          outstanding $40 million of its notes to Messrs. Perlmutter
          and Arad, and that accordingly, Reorganized Seller shall
          issue to Purchaser Reorganized Sellers' $40 million note,
          which note shall be subordinated to all obligations under
          the New Bank Credit Agreements and otherwise have terms
          identical to the notes issuable by Purchaser under the
          Arad/Perlmutter Agreements.

               (e)  Motions.  Any motion for reconsideration or
          rehearing of the Confirmation Order shall have been denied
          or withdrawn.

               (f)  Appeals.  The time allowed to appeal or petition
          for certiorari with respect to the Confirmation Order shall
          have expired without any appeal having been taken or writ of
          certiorari having been filed.

               (g)  Plan and Confirmation Order.  The Plan and the
          Confirmation Order shall be acceptable to Purchaser in all
          respects.

               (h)  Litigation.  There shall not be pending or
          threatened against Purchaser, Seller, Reorganized Seller or
          any affiliate of any of them any litigation arising out of
          or relating to the Plan or any of the transactions
          contemplated by this Agreement.

               (i)  Material Adverse Change.  There shall have been no
          material adverse change in Seller's financial condition,
          business, operations or prospects taken as a whole from the
          date hereof.

               (j)  Financing of Reorganized Seller and Toy Biz, Inc.. 
          Upon consummation of the Plan, the credit facilities under
          the New Bank Credit Agreements shall be available to
          Reorganized Seller and Toy Biz in the aggregate amounts and
          subject to the terms and conditions described in the
          Disclosure Statement and Plan on the date hereof.

               (k)  Registration Rights Agreement.  The Seller shall 
          have executed a registration rights agreement between
          Purchaser and Seller substantially in the form of Exhibit B
          attached hereto.

               6.3  Additional Conditions to the Obligations of
     Seller.  The obligations of Seller are also subject to
     fulfillment (or waiver by Seller in its sole and absolute
     discretion, without further notice to or approval by the
     Bankruptcy Court or parties in interest in Seller's Chapter 11
     Case) at or prior to the Closing Date of each of the following
     conditions precedent:

               (a)  Representations and Warranties.  The
          representations and warranties of Purchaser contained in
          Article IV of this Agreement shall be true and correct in
          all material respects as of the Closing Date as though made
          at and as of the Closing Date, except to the extent they
          expressly refer to an earlier time, in which case they shall
          be true and correct as of such time.

               (b)  Performance of Covenants.  Purchaser shall have
          duly performed and complied in all material respects with
          each covenant, agreement and condition required by this
          Agreement to be performed or complied with by it prior to or
          on the Closing Date.

               (c)  Toy Biz Acquisition.  Either Purchaser shall have
          assigned its rights to Seller or Reorganized Seller under
          the Arad/Perlmutter Agreements and the agreement to acquire
          shares of Toy Biz Common Stock, or Purchaser shall have
          delivered shares of Toy Biz Common Stock in the manner
          required by this Agreement.

                                  ARTICLE VII

                                  TERMINATION

               7.1  Termination.  This Agreement may be terminated at
     any time prior to the Closing:

                    (a)  by mutual agreement of Seller and Purchaser;

                    (b)  by Purchaser, if (i) the Disclosure Statement
          has not been approved by January 31, 1997, or (ii) the Plan
          has not been confirmed by the Bankruptcy Court by April 18,
          1997;

                    (c)  by Purchaser, if the Closing shall not have
          taken place on or before April 30, 1997; provided that the
          failure of the Closing to occur on or before such date is
          not the result of the breach of the covenants, agreements,
          representations or warranties hereunder of Purchaser;

                    (d)  by Purchaser or Seller, upon notice given to
          the other if any Governmental Authority of competent
          jurisdiction shall have issued a final permanent order
          enjoining or otherwise prohibiting the transactions
          contemplated by this Agreement;

                    (e) (i) by Purchaser or Seller, if prior to the
          purchase of the Shares, the Board of Directors of Seller, on
          the recommendation of the Special Committee, shall have (A)
          withdrawn, or modified or changed in a manner adverse to
          Purchaser its approval of the purchase of the Shares or this
          Agreement in order to permit Seller to execute a definitive
          agreement relating to an Acquisition Proposal which is a
          superior proposal to the transactions contemplated hereby,
          reasonably capable of being consummated, and (B) determined,
          only after receipt of oral or written advice from
          independent legal counsel to Seller, that the failure to
          take such action as set forth in the preceding clause (A)
          could reasonably be expected to cause the Board of Directors
          to violate its fiduciary duties to Seller's stockholders or
          creditors under applicable law; for purposes of this
          section, "Acquisition Proposal" means any merger, tender
          offer, exchange offer, sale of material assets, business
          combination, sale of shares of capital stock or debt
          securities or similar transactions involving Seller, its
          subsidiaries, or any division or operating or principal
          business unit of Seller; or

                    (ii) by Purchaser or Seller, if the other party
          breaches or fails in any material respect to perform or
          comply with any of its covenants and agreements contained
          herein or breaches its representations and warranties in any
          material respect; provided, however, that if any such breach
          is curable by the breaching party through the exercise of
          the breaching party's reasonable best efforts and for so
          long as such breaching party shall be so attempting to cure
          such breach for a period not to exceed 20 days, except as
          provided in subparagraph (f) below, the non-breaching party
          may not terminate this Agreement pursuant to this Section.

               (f)  by Purchaser, if Seller shall have failed to
          comply with or meet the deadlines set forth in Sections
          5.1(a) above.

               7.2  Effect of Termination.  In the event of the
     termination of this Agreement as provided in Section 7.1 hereof,
     the obligations of the parties hereto shall terminate, except
     that the provisions of Sections 5.4 and 7.2 hereof shall survive
     and neither party shall be relieved of any liability for any
     breach of any provision contained in this Agreement.

                                ARTICLE VIII

                               MISCELLANEOUS

               8.1  Survival of Representations and Warranties;
     Indemnification.

               (a)  The representations and warranties made by the
               parties in this Agreement shall survive the Closing,
               and the covenants shall survive the Closing to the
               extent that by their terms they are to be performed
               thereafter.

               (b)  In connection with any assignment of the
               Arad/Perlmutter Agreements or the agreement to acquire
               shares of Toy Biz, Purchaser shall indemnify Seller
               against any claim by or liability to the other party or
               parties to such assigned agreement (including
               reasonable expenses) arising out of any breach, act or
               omission by Purchaser.

               8.2  Notices.  All notices and other communications
     hereunder shall be in writing and shall be deemed given if
     delivered personally or transmitted by facsimile or mailed by
     registered or certified mail (return receipt requested) to the
     parties at the following addresses (or at such other address for
     a party as shall be specified by like notice):

               if to Purchaser, to:

               Andrews Group Incorporated
               3200 Windy Hill Road
               Atlanta, Georgia 30339
               Attention:  General Counsel
               Telecopy:  770-563-9610

               with a copy to:

               MacAndrews & Forbes Holdings Inc.
               35 East 62nd Street
               New York, New York 10021
               Attention:  Barry F. Schwartz, Esq.
               Telecopy:  212-572-5056

               with an additional copy to:

               Skadden, Arps, Slate, Meagher & Flom LLP
               919 Third Avenue
               New York, New York 10022
               Attention:  Alan C. Myers, Esq.
               Telecopy:  212-735-2000

               if to Seller, to:

               Marvel Entertainment Group, Inc.
               387 Park Avenue South
               New York, New York, 10016
               Attention: General Counsel
               Telecopy:  212-576-9346

               with a copy to:

               Weil, Gotshal & Manges LLP
               767 Fifth Avenue 
               New York, New York 10153
               Attention:  Simeon Gold, Esq.
               Telecopy:  212-310-8007

               8.3  Interpretation.  The headings contained in this
     Agreement are for reference purposes only and shall not affect in
     any way the meaning or interpretation of this Agreement.

               8.4  No Third Party Beneficiaries.  Nothing herein
     express or implied shall confer upon any person other than the
     parties hereto any rights, benefits or remedies of any nature or
     kind under or by reason of this Agreement.

               8.5  Amendment.  This Agreement may be amended by the
     parties hereto, but may not be amended except by an instrument or
     instruments in writing signed and delivered on behalf of each of
     the parties hereto.

               8.6  Extension; Waiver.  At any time prior to the
     Closing Date or the termination of this Agreement pursuant to
     Section 7.1, any party hereto which is entitled to the benefits
     hereof may (a) extend the time for the performance of any of the
     obligations or other acts of the other party, (b) waive any
     inaccuracy in the representations and warranties of the other
     party contained herein or in any schedule hereto or in any
     document delivered pursuant hereto, or (c) waive compliance with
     any of the agreements of the other party hereto or conditions
     contained herein.  Any agreement on the part of a party hereto to
     any such extension or waiver shall be valid if set forth in an
     instrument in writing signed and delivered on behalf of such
     party.

               8.7  Entire Agreement.  This Agreement, including the
     schedules, exhibits, documents and instruments referred to
     herein, constitutes the entire agreement and supersedes all other
     prior agreements and understandings, both written and oral,
     between the parties with respect to the subject matter hereof.

               8.8  Successors and Assigns.  This Agreement shall
     inure to the benefit of and be binding upon the parties hereto
     and their respective successors and permitted assigns. 
     Notwithstanding the foregoing, this Agreement shall not be
     assignable by either party hereto (other than by operation of
     law) without the prior written consent of the other party hereto;
     provided, that Purchaser may assign its rights and obligations
     hereunder to any of its affiliates.

               8.9  Governing Law.  This Agreement shall be governed
     in all respects, including validity, interpretation and effect,
     by the laws of the State of Delaware.

               8.10 Counterparts.  This Agreement may be executed by
     facsimile and in counterparts, all of which for all purposes
     shall be deemed to be an original and all of which shall, taken
     together, constitute the same Agreement.


               IN WITNESS WHEREOF, the parties hereto have executed or
     have caused this Agreement to be executed by their duly
     authorized officers or representatives, all as of the date first
     written above.

                                   ANDREWS GROUP INCORPORATED

                                   By:                                
                                      Name:  
                                      Title: 

                                   MARVEL ENTERTAINMENT GROUP, INC.

                                   By:                                
                                      Name:  
                                      Title: 


- ------------------
                                                             EXHIBIT A

                      IN THE UNITED STATES BANKRUPTCY COURT
                          FOR THE DISTRICT OF DELAWARE

          -----------------------------------x
                                             :
          In re                              :  
                                             :    Chapter 11 Case Nos.
          Marvel Entertainment Group, Inc.   :    96-[]( ) through 96-[]( )
          et al.,                            :
                                             :    (Jointly Administered)
                         Debtors.            :
                                             :
          -----------------------------------x 

                             JOINT PLAN OF REORGANIZATION

                                        WEIL, GOTSHAL & MANGES LLP
                                        Attorneys for the Debtors
                                          and Debtors in Possession
                                        767 Fifth Avenue
                                        New York, New York  10153
                                        (212) 310-8000

                                              -and-

                                        YOUNG, CONAWAY, STARGATT & TAYLOR
                                        Attorneys for the Debtors
                                          and Debtors in Possession
                                        Rodney Square North
                                        Wilmington, Delaware  19899
                                        (302) 571-6600

          Dated:  Wilmington, Delaware
                  December 27, 1996


          

                          JOINT PLAN OF REORGANIZATION

                    Marvel Entertainment Group, Inc., The Asher Candy
          Company, Fleer Corp., Frank H. Fleer Corp., Heroes World
          Distribution, Inc., Malibu Comics Entertainment, Inc.,
          Marvel Characters, Inc., Marvel Direct Marketing, Inc. and
          SkyBox International Inc. jointly and severally propose the
          following Joint Plan of Reorganization:

               SECTION 1.  DEFINITIONS AND INTERPRETATION

          A.        Definitions.

                    The following terms used herein shall have the
          respective meanings defined below:

                    1.1.  Acquisition Agreement means that certain
          Stock Purchase Agreement dated as of December 27, 1996
          between Andrews Group Incorporated and Marvel Entertainment
          Group, Inc. annexed as Exhibit A hereto.

                    1.2.  Administration Expense Claim means any right
          to payment constituting a cost or expense of administration
          of any of the Reorganization Cases allowed under sections
          503(b) and 507(a)(1) of the Bankruptcy Code, including,
          without limitation, any actual and necessary costs and
          expenses of preserving the estates of the Debtors, any
          actual and necessary costs and expenses of operating the
          business of the Debtors, any indebtedness or obligations
          incurred or assumed by the Debtors in Possession in
          connection with the conduct of their business, including,
          without limitation, for the acquisition or lease of property
          or an interest in property or the rendition of services, any
          allowances of compensation and reimbursement of expenses to
          the extent allowed by Final Order under section 330 or 503
          of the Bankruptcy Code, and any fees or charges assessed
          against the estates of the Debtors under section 1930,
          chapter 123, title 28, United States Code.

                    1.3.  Affiliate means, with reference to any
          entity, any other entity that, within the meaning of Rule
          12b-2 promulgated under the Securities Exchange Act of 1934,
          as amended, "controls," is "controlled by" or is under
          "common control with" such entity.

                    1.4.  Affiliate Unsecured Claim means any
          Unsecured Claim held by any Debtor against any other Debtor
          or any Unsecured Claim held by any Affiliate of a Debtor
          against such Debtor.

                    1.5.  Allowed means, with reference to any Claim
          or Equity Interest, (a) any Claim or Equity Interest against
          any Debtor which has been listed by such Debtor in its
          Schedules, as such Schedules may be amended by the Debtors
          from time to time in accordance with Bankruptcy Rule 1009,
          as liquidated in amount and not disputed or contingent and
          for which no contrary proof of claim has been filed, (b) any
          Claim or Equity Interest allowed by Final Order, (c) any
          Claim or Equity Interest as to which the liability of the
          Debtors and the amount thereof are determined by final order
          of a court of competent jurisdiction other than the
          Bankruptcy Court or (d) any Claim allowed hereunder.

                    1.6.  Ballot means the form or forms distributed
          to each holder of an impaired Claim or Equity Interest on
          which is to be indicated acceptance or rejection of this
          Plan of Reorganization.

                    1.7.  Ballot Date means the date fixed by the
          Bankruptcy Court as the date by which all Ballots for
          acceptance or rejection of this Plan of Reorganization must
          be received by the Balloting Agent (as such term is defined
          in the Disclosure Statement) from holders of impaired Claims
          and Equity Interests other than holders of claims in Class 2
          (Senior Secured Claims) to be counted as acceptances or
          rejections of this Plan of Reorganization.

                    1.8.  Bankruptcy Code means title 11, United
          States Code, as applicable to the Reorganization Cases.

                    1.9.  Bankruptcy Court means the United States
          District Court for the District of Delaware having
          jurisdiction over the Reorganization Cases and, to the
          extent of any reference under section 157, title 28, United
          States Code, the unit of such District Court under section
          151, title 28, United States Code.

                    1.10.  Bankruptcy Rules means the Federal Rules of
          Bankruptcy Procedure as promulgated by the United States
          Supreme Court under section 2075, title 28, United States
          Code, and any Local Rules of the Bankruptcy Court.

                    1.11.  Business Day means any day other than a
          Saturday, a Sunday or any other day on which banking
          institutions in New York, New York are required or
          authorized to close by law or executive order.  

                    1.12.  Cash means legal tender of the United
          States of America.

                    1.13.  Causes of Action means, without limitation,
          any and all actions, causes of action, liabilities,
          obligations, rights, suits, debts, sums of money, damages,
          judgments, claims and demands whatsoever, whether known or
          unknown, in law, equity or otherwise.

                    1.14.  Claim means (a) any right to payment from
          any of the Debtors, whether or not such right is reduced to
          judgment, liquidated, unliquidated, fixed, contingent,
          matured, unmatured, disputed, undisputed, legal, equitable,
          secured, or unsecured or (b) any right to an equitable
          remedy for breach of performance if such breach gives rise
          to a right of payment from any of the Debtors, whether or
          not such right to an equitable remedy is reduced to
          judgment, fixed, contingent, matured, unmatured, disputed,
          undisputed, secured, or unsecured.

                    1.15.  Class Securities Litigation Claims means
          any Claim whether or not the subject of an existing lawsuit
          (other than a Derivative Securities Litigation Claim)
          arising from rescission of a purchase or sale of shares of
          common stock of Marvel Entertainment Group, Inc., for
          damages arising from the purchase or sale of any such
          security, or for reimbursement or contribution allowed under
          section 502 of the Bankruptcy Code on account of any such
          Claim including but not limited to any such Claims
          identified on Schedule 1.15 hereto, which Claims shall be
          subordinated in accordance with section 510(b) of the
          Bankruptcy Code.

                    1.16.  Collateral means any property or interest
          in property of the estate of any Debtor subject to a Lien to
          secure the payment or performance of a Claim, which Lien is
          not subject to avoidance under the Bankruptcy Code.

                    1.17.  Confirmation Date means the date on which
          the Clerk of the Bankruptcy Court enters the Confirmation
          Order on its docket.

                    1.18.  Confirmation Hearing means the hearing held
          by the Bankruptcy Court on confirmation of this Plan of
          Reorganization, as such hearing may be adjourned or
          continued from time to time.

                    1.19.  Confirmation Order means the order of the
          Bankruptcy Court confirming this Plan of Reorganization.

                    1.20.  Consummation Date means the later to occur
          of (a) the eleventh day (calculated under Bankruptcy Rule
          9006) after the Confirmation Date if no stay of the
          Confirmation Order is then in effect or (b) such other date
          as is fixed from time to time after the Confirmation Date by
          the Debtors by filing a notice thereof with the Bankruptcy
          Court, but in no event shall the Consummation Date occur
          earlier than the date of the satisfaction of each of the
          conditions precedent to the occurrence of the Consummation
          Date of this Plan of Reorganization in section 10.2 hereof
          unless waived as provided in section 10.3 hereof.

                    1.21.  Creditors' Committee means, on and after
          the date of its organization by the U.S. Trustee, the
          statutory unsecured creditors' committee appointed in the
          Reorganization Cases under section 1102 of the Bankruptcy
          Code.

                    1.22.  Debtor means each of Marvel Entertainment
          Group, Inc., The Asher Candy Company, Fleer Corp., Frank H.
          Fleer Corp., Heroes World Distribution, Inc., Malibu Comics
          Entertainment, Inc., Marvel Characters, Inc., Marvel Direct
          Marketing Inc., and Skybox International Inc., each other
          than Malibu Comics Entertainment, Inc. being a Delaware
          corporation and Malibu Comics Entertainment, Inc. being a
          California corporation, the debtors in Chapter 11 Case Nos.
          96-[ ] ([ ]) through 96-[ ] ([ ]), respectively.

                    1.23.  Debtor in Possession means each Debtor in
          its capacity as a debtor in possession under sections
          1107(a) and 1108 of the Bankruptcy Code.

                    1.24.  Derivative Securities Litigation Claims
          means any Claim being or admitting of being prosecuted
          derivatively, including, without limitation, those
          identified on Schedule 1.24.

                    1.25.  Disbursing Agent means any entity in its
          capacity as a disbursing agent under section 7.2 hereof.

                    1.26.  Disclosure Statement means the Disclosure
          Statement, including, without limitation, all exhibits and
          schedules thereto, in the form approved by the Bankruptcy
          Court relating to this Plan of Reorganization.

                    1.27.  Disputed Claim means a Claim against a
          Debtor to the extent that such Claim is not an Allowed
          Claim.

                    1.28.  Equity Interest means any share of common
          stock or other instrument evidencing a present ownership
          interest in any of the Debtors, whether or not transferable,
          or any option, warrant or right, contractual or otherwise,
          to acquire any such interest.

                    1.29.  Existing Credit Agreements means,
          collectively, (a) that certain Amended and Restated Credit
          and Guarantee Agreement dated as of August 30, 1994, as
          amended, among Marvel Entertainment Group, Inc., Fleer
          Corp., the financial institutions parties thereto, the co-
          agents named therein and The Chase Manhattan Bank (formerly
          named Chemical Bank) as administrative agent, (b) that
          certain Credit and Guarantee Agreement dated as of April 24,
          1995, as amended, by and among Marvel Entertainment Group,
          Inc., Fleer Corp., the financial institutions party thereto,
          the co-agents named therein and The Chase Manhattan Bank
          (formerly named Chemical Bank) as administrative agent, (c)
          that certain Term Loan and Guarantee Agreement dated as of
          August 30, 1994, as amended, among Marvel Entertainment
          Group, Inc., Panini, S.p.A. (formerly named Marvel Comics
          Italia S.r.l.), and Instituto Bancario San Paolo Di Torino,
          S.p.A. and the related Participation Agreement dated as of
          August 30, 1994 among Instituto Bancario San Paolo Di
          Torino, S.p.A., New York Limited Branch, as Italian Lender,
          The Chase Manhattan Bank, as Administrative Agent, and the
          financial institutions signatory thereto, as participants,
          (d) that certain Line of Credit, dated as of March 27, 1996,
          as amended, among Fleer Corp., the banks and other financial
          institutions parties thereto and The Chase Manhattan Bank as
          Administrative Agent, (e)(i)(A) any letter of credit issued
          for the account of Marvel Entertainment Group, Inc. or any
          of its subsidiaries by a bank or other financial institution
          which is a party to any of the Existing Credit Agreements
          referred to in clauses (a) or (b) of this section 1.29 and
          (B) any related letter of credit applications and any
          agreements governing or evidencing reimbursement obligations
          relating to any letters of credit referred to in clause
          (e)(i)A) of this section 1.29 or (ii) any interest rate
          agreement between Marvel Entertainment Group, Inc. or any of
          its subsidiaries and a bank or other financial institution
          which is a party to any of the Existing Credit Agreements
          referred to in clauses (a) through (d) inclusive, of this
          section 1.29 and (f) any guarantees and security documents
          executed and delivered in connection with any of the
          foregoing agreements.

                    1.30.  Existing Credit Agreements Amendments
          means, collectively, (a) proposed Waiver Number 2 and Sixth
          Amendment to Amended and Restated Credit and Guaranty
          Agreement dated as of August 30, 1994, (b) proposed Consent
          Number 5 and Third Amendment to Credit and Guarantee
          Agreement dated as of April 24, 1995, (c) proposed Consent
          Number 2 and First Amendment to Term Loan and Guarantee
          Agreement dated as of August 30, 1994, as amended, among
          Marvel Entertainment Group, Inc., Panini, S.p.A. (formerly
          named Marvel Comics Italia, S.r.l) and Instituto Bancario
          San Paolo Di Torino, S.p.A., New York Limited Branch and the
          related Participation Agreement dated as of August 30, 1994
          among Instituto Bancario San Paolo Di Torino, S.p.A., New
          York Limited Branch, as Italian Lender, the Chase Manhattan
          Bank, as Administrative Agent, and the financial
          institutions signatory thereto, as participants, (d)
          proposed Second Amendment to Line of Credit, dated as of
          March 27, 1996 among Fleer Corp., the banks and other
          financial institutions parties thereto and the Chase
          Manhattan Bank, as Administrative Agent and (e) proposed
          First Amendment to each of the Security Documents referred
          to therein in substantially the forms of Exhibits B-1, B-2,
          B-3, B-4 and B-5, respectively, hereto.

                    1.31.  Final Order means an order or judgment of
          the Bankruptcy Court entered by the Clerk of the Bankruptcy
          Court on the docket in the Reorganization Cases, which has
          not been reversed, vacated or stayed and as to which (a) the
          time to appeal, petition for certiorari or move for a new
          trial, reargument or rehearing has expired and as to which
          no appeal, petition for certiorari or other proceedings for
          a new trial, reargument or rehearing shall then be pending
          or (b) if an appeal, writ of certiorari, new trial,
          reargument or rehearing thereof has been sought, such order
          or judgment of the Bankruptcy Court shall have been affirmed
          by the highest court to which such order was appealed, or
          certiorari shall have been denied or a new trial, reargument
          or rehearing shall have been denied or resulted in no
          modification of such order, and the time to take any further
          appeal, petition for certiorari or move for a new trial,
          reargument or rehearing shall have expired; provided, that
          the possibility that a motion under Rule 60 of the Federal
          Rules of Civil Procedure, or any analogous rule under the
          Bankruptcy Rules, may be filed relating to such order shall
          not cause such order not to be a Final Order.

                    1.32.  General Unsecured Claim means any Unsecured
          Claim other than an Affiliate Unsecured Claim.

                    1.33.  Lien means any charge against or interest
          in property or an interest in property to secure payment of
          a debt or performance of an obligation.

                    1.34.  Other Secured Claims means any Secured
          Claim not constituting a Senior Secured Claim.

                    1.35.  Petition Date means December 26, 1996, the
          date on which each of the Debtors filed its voluntary
          petition for relief under the Bankruptcy Code.

                    1.36.  Plan of Reorganization means this Joint
          Plan of Reorganization, including, without limitation, the
          exhibits and schedules hereto, as the same may be amended or
          modified from time to time in accordance with the terms
          hereof.

                    1.37.  Priority Non-Tax Claim means any Claim of a
          kind specified in section 507(a)(2), (3), (4), (5), (6), (7)
          or (9) of the Bankruptcy Code.

                    1.38.  Priority Tax Claim means any Claim of a
          governmental unit of the kind specified in section 507(a)(8)
          of the Bankruptcy Code.

                    1.39.  Ratable Proportion means, with reference to
          any distribution on account of any Allowed Claim or Allowed
          Equity Interest in any class or subclass, as applicable, a
          distribution equal in amount to the ratio (expressed as a
          percentage) that the amount of such Allowed Claim or Allowed
          Equity Interest, as applicable, bears to the aggregate
          amount of Allowed Claims or Allowed Equity Interests of the
          same class or subclass.

                    1.40.  Releasees means (a) (i) each of the Debtors
          and (ii) their respective successors, predecessors,
          assignors, assignees, parents and subsidiaries, (b) all
          present and former officers, directors, trustees, partners,
          employees, attorneys, accountants, financial advisors,
          investment bankers, stockholders, affiliates, heirs,
          receivers, conservators, beneficiaries, executors,
          administrators, agents and advisors of or to any of the
          entities identified in clause (a) above, and (c) any
          Affiliate of any entity specified in clause (a) or (b)
          above.

                    1.41.  Rejection Claims means any Claim against
          any of the Debtors arising from the rejection of any
          executory contract or unexpired lease, including any Claim
          of (i) a lessor for damages resulting from the rejection of
          a lease of real property as any such Claim shall be
          calculated in accordance with section 502(b)(6) of the
          Bankruptcy Code or (ii) an employee for damages resulting
          from the rejection of an employment agreement as any such
          Claim shall be calculated in accordance with section
          502(b)(7) of the Bankruptcy Code.

                    1.42.  Reorganization Cases means the cases
          commenced under chapter 11 of the Bankruptcy Code by the
          Debtors on the Petition Date.

                    1.43.  Reorganized means, with reference to any
          Debtor, such Debtor (unless such Debtor is a Debtor for
          which this Plan of Reorganization is not confirmed in
          accordance with section 5.4 hereof) or any successor in
          interest thereto from and after the Consummation Date.

                    1.44.  Schedules means the schedules of assets and
          liabilities and the statements of financial affairs filed by
          the Debtors under section 521 of the Bankruptcy Code and the
          Official Bankruptcy Forms of the Bankruptcy Rules as such
          schedules and statements have been or may be supplemented or
          amended.

                    1.45.  Secured Claim means a Claim secured by a
          Lien on Collateral to the extent of the value of such
          Collateral, as determined in accordance with section 506(a)
          of the Bankruptcy Code or, in the event that such Claim is
          subject to setoff under section 553 of the Bankruptcy Code,
          to the extent of such setoff.  

                    1.46.  Securities Act means the Securities Act of
          1933, as amended, and the rules and regulations promulgated
          thereunder.

                    1.47.  Senior Secured Claim means any Secured
          Claim governed by any of the Existing Credit Agreements or
          evidenced by any of the promissory notes issued thereunder
          or any letter of credit issued by a bank or other financial
          institution which is a party to any of the Existing Credit
          Agreements for the account of Marvel Entertainment Group,
          Inc. or any of its subsidiaries or any interest rate
          agreement between Marvel Entertainment Group, Inc. or any of
          its subsidiaries and a bank or other financial institution
          which is a party to any of the Existing Credit Agreements.

                    1.48.  Subsidiary Equity Interests means the
          Equity Interests in any of the Debtors held by any of the
          other Debtors.

                    1.49.  Transaction means collectively (i) the
          acquisition by Andrews Group Incorporated, a Delaware
          corporation, or an affiliate thereof, from Reorganized
          Marvel Entertainment Group, Inc. of a number of shares of
          common stock, par value $.01 per share, of Reorganized
          Marvel Entertainment Group, Inc. determined in accordance
          with the Acquisition Agreement; and (ii) the acquisition by
          Reorganized Marvel Entertainment Group, Inc. of all the
          issued and outstanding shares of capital stock of Toy Biz,
          Inc. not held by Marvel Entertainment Group, Inc. on the
          Petition Date pursuant to the Acquisition Agreement or
          pursuant to a merger agreement with Toy Biz, Inc.

                    1.50.  Unsecured Claim means any Claim against a
          Debtor that is not an Administration Expense Claim, a
          Priority Non-Tax Claim, a Priority Tax Claim or a Secured
          Claim.

                    1.51.  U.S. Trustee means the United States
          Trustee appointed under section 581, title 28, United States
          Code to serve in the District of Delaware.

                    1.52.  Warrants means, collectively, all incentive
          stock options, non-qualified stock options and stock
          appreciation rights granted under that certain Marvel
          Entertainment Group, Inc. Amended and Restated Stock Option
          Plan and any other options, warrants or rights, contractual
          or otherwise, if any, to acquire an Equity Interest.

          B.        Interpretation; Application of 
                    Definitions and Rules of Construction.

                    Unless otherwise specified, all section, schedule
          or exhibit references in this Plan of Reorganization are to
          the respective section in, article of, or schedule or
          exhibit to, this Plan of Reorganization, as the same may be
          amended, waived, or modified from time to time.  The words
          "herein," "hereof," "hereto," "hereunder," and other words
          of similar import refer to this Plan of Reorganization as a
          whole and not to any particular section, subsection or
          clause contained in this Plan of Reorganization.  A term
          used herein that is not defined herein shall have the
          meaning assigned to that term in the Bankruptcy Code.  The
          rules of construction contained in section 102 of the
          Bankruptcy Code shall apply to the construction of this Plan
          of Reorganization.  The headings in this Plan of
          Reorganization are for convenience of reference only and
          shall not limit or otherwise affect the provisions hereof.

               SECTION 2.  PROVISIONS FOR PAYMENT OF
                           ADMINISTRATION EXPENSE CLAIMS
                           AND PRIORITY TAX CLAIMS      

          2.1.      Administration Expense Claims.

                    On the Consummation Date, each holder of an
          Allowed Administration Expense Claim shall be distributed on
          account of such Allowed Administration Expense Claim an
          amount in Cash equal to the amount of such Allowed
          Administration Expense Claim, except to the extent that any
          entity entitled to payment of any Allowed Administration
          Expense Claim agrees to a different treatment of such
          Administration Expense Claim; provided, that Allowed
          Administration Expense Claims representing liabilities
          incurred in the ordinary course of business by the Debtors
          in Possession or liabilities arising under loans or advances
          to or other obligations incurred by the Debtors in
          Possession, whether or not incurred in the ordinary course
          of business, shall be assumed and paid by the Reorganized
          Debtors in accordance with the terms and subject to the
          conditions of any agreements governing, instruments
          evidencing or other documents relating to such transactions.

          2.2.      Compensation and Reimbursement Claims.

                    All entities seeking an award by the Bankruptcy
          Court of compensation for services rendered or reimbursement
          of expenses incurred through and including the Consummation
          Date under sections 503(b)(2), 503(b)(3), 503(b)(4) or
          503(b)(5) of the Bankruptcy Code (a) shall file their
          respective final applications for allowances of compensation
          for services rendered and reimbursement of expenses incurred
          by the date that is 45 days after the Consummation Date and,
          if granted such an award by the Bankruptcy Court, (b) shall
          be paid in full in such amounts as are allowed by the
          Bankruptcy Court (i) upon the later of (A) the Consummation
          Date and (B) the date upon which the order relating to any
          such Administration Expense Claim becomes a Final Order or
          (ii) upon such other terms as may be mutually agreed upon
          between such holder of an Administration Expense Claim and
          the Debtors or, on and after the Consummation Date, the
          Reorganized Debtors.

          2.3.      Priority Tax Claims.

                    On the Consummation Date, each holder of an
          Allowed Priority Tax Claim shall be distributed on account
          of such Allowed Priority Tax Claim a payment in Cash equal
          to the amount of such Allowed Priority Tax Claim.

               SECTION 3.  CLASSIFICATION OF CLAIMS
                           AND EQUITY INTERESTS    

                    Claims against and Equity Interests in the Debtors
          are divided into the following classes:

          Class 1  - Priority Non-Tax Claims

          Class 2  - Senior Secured Claims

          Class 3  - Other Secured Claims

               Subclass 3A -  Marvel Entertainment Group, Inc.
               Subclass 3B -  The Asher Candy Company
               Subclass 3C -  Fleer Corp.
               Subclass 3D -  Frank H. Fleer Corp.
               Subclass 3E -  Heroes World Distribution, Inc.
               SubClass 3F    Malibu Comics Entertainment, Inc.
               Subclass 3G -  Marvel Characters, Inc.
               SubClass 3H    Marvel Direct Marketing Inc.
               Subclass 3I -  SkyBox International Inc.

          Class 4  - General Unsecured Claims 

               Subclass 4A -  Marvel Entertainment Group, Inc.
               Subclass 4B  - The Asher Candy Company
               Subclass 4C -  Fleer Corp.
               Subclass 4D -  Frank H. Fleer Corp.
               Subclass 4E -  Heroes World Distribution, Inc.
               SubClass 4F    Malibu Comics Entertainment, Inc.
               Subclass 4G -  Marvel Characters, Inc.
               SubClass 4H    Marvel Direct Marketing Inc.
               Subclass 4I -  SkyBox International Inc.

          Class 5  - Rejection Claims

          Class 6  - Affiliate Unsecured Claims

               Subclass 6A -  Marvel Entertainment Group, Inc.
               Subclass 6B  - The Asher Candy Company
               Subclass 6C -  Fleer Corp.
               Subclass 6D -  Frank H. Fleer Corp.
               Subclass 6E -  Heroes World Distribution, Inc.
               SubClass 6F    Malibu Comics Entertainment, Inc.
               Subclass 6G -  Marvel Characters, Inc.
               SubClass 6H    Marvel Direct Marketing Inc.
               Subclass 6I -  SkyBox International Inc.

          Class 7 - Class Securities Litigation Claims

          Class 8  - Equity Interests

               Subclass 8A - Marvel Entertainment Group, Inc.
               Subclass 8B - Subsidiary Equity Interests

          Class 9  - Warrants

               SECTION 4.  PROVISIONS FOR TREATMENT OF CLAIMS
                           AND EQUITY INTERESTS UNDER THE PLAN

          4.1.      Priority Non-Tax Claims (Class 1).

                    On the Consummation Date, each holder of an
          Allowed Priority Non-Tax Claim shall be distributed on
          account of such Allowed Priority Claim a payment in Cash
          equal to the amount of its Allowed Priority Non-Tax Claim.

          4.2.      Senior Secured Claims (Class 2).

                    (a)  Allowance of Senior Secured Claims.  On the
               Consummation Date, the Claims of each holder of a
               Senior Secured Claim under each of the Existing Credit
               Agreements shall be allowed in the amounts owing to
               such holder under the applicable Existing Credit
               Agreement.

                    (b)  Treatment of Allowed Senior Secured Claims. 
               On the Consummation Date, each holder of an Allowed
               Senior Secured Claim shall be treated on account of
               such Allowed Senior Secured Claim in accordance with
               the applicable Existing Credit Agreements as amended by
               the applicable Existing Credit Agreements Amendments.

          4.3.      Other Secured Claims (Class 3).

                    On the Consummation Date, each Allowed Other
          Secured Claim in each subclass of Class 3 shall be
          reinstated as against the applicable Reorganized Debtor and
          made unimpaired in accordance with section 1124(2) of the
          Bankruptcy Code, notwithstanding any contractual provision
          or applicable nonbankruptcy law that entitles the holder of
          an Allowed Other Secured Claim to demand and receive payment
          of such Claim prior to the stated maturity of such Claim
          from and after the occurrence of a default.

          4.4.      General Unsecured Claims (Class 4).

                    (a)  Marvel Entertainment Group, Inc., The Asher
               Candy Company, Fleer Corp., Frank H. Fleer Corp.,
               Malibu Comics Entertainment, Inc., Marvel Characters,
               Inc., Marvel Direct Marketing, Inc. and Skybox
               International Inc. (Subclasses 4A, 4B, 4C, 4D, 4F, 4G,
               4H and 4I).  On the Consummation Date, each holder of
               an Allowed General Unsecured Claim in each of Subclass
               4A (Marvel Entertainment Group, Inc.), Subclass 4B (The
               Asher Candy Company), Subclass 4C (Fleer Corp.),
               Subclass 4D (Frank H. Fleer Corp.), Subclass 4F (Malibu
               Comics Entertainment, Inc.), Subclass 4G (Marvel
               Characters, Inc.), Subclass 4H (Marvel Direct Marketing
               Inc.) and Subclass 4I (Skybox International Inc.) of
               Class 4 (General Unsecured Claims) shall, to the extent
               not paid prior to the Consummation Date, be paid in
               full by the applicable Reorganized Debtor in accordance
               with the terms and subject to the conditions of any
               agreement governing, instrument evidencing or other
               document relating to such Claim.

                    (b)  Heroes World Distribution, Inc. (Subclass
               4E).  On the Consummation Date, each holder of an
               Allowed General Unsecured Claim in Subclass 4E (Heroes
               World Distribution, Inc.) of Class 4 (General Unsecured
               Claims) shall be paid on account of such Allowed
               General Unsecured Claim a payment in cash equal to the
               lesser of (i) its Allowed General Unsecured Claim and
               (ii) in the event Marvel Entertainment Group, Inc.
               elects to liquidate Heroes World Distribution, Inc.,
               its Ratable Proportion of the net cash proceeds
               realized from the liquidation of the properties and
               interests in property of Heroes World Distribution,
               Inc.

          4.5.      Rejection Claims (Class 5).

                    On the Consummation Date, each holder of an
          Allowed Rejection Claim against the Debtors shall be paid on
          account of such Allowed Rejection Claim a payment in cash
          equal to such Allowed Rejection Claim; provided, however, in
          the event that Allowed General Unsecured Claims against
          Heroes World Distribution, Inc. are treated in accordance
          with section 4.4(b)(ii) hereof, then the Allowed Rejection
          Claims against Heroes World Distribution, Inc. shall be
          treated in accordance with such section 4.4(b)(ii).

          4.6.      Affiliate Unsecured Claims (Class 6).

                    On the Consummation Date, each holder of an
          Allowed Affiliate Unsecured Claim in each subclass of Class
          6 (Affiliate Unsecured Claims) shall retain unaltered the
          legal, equitable and contractual rights to which such
          Allowed Claim entitles such holder and be made unimpaired in
          accordance with section 1124(1) of the Bankruptcy Code.

          4.7.      Class Securities Litigation Claims (Class 7).

                    On the Consummation Date, each holder of any
          Allowed Class Securities Litigation Claim Order shall be
          distributed on account of such Allowed Class Securities
          Litigation Claim a distribution in shares of common stock,
          par value $.01 per share, of Marvel Entertainment Group,
          Inc. valued at the per share price being paid for such
          shares under the Acquisition Agreement equal to the amount
          of such Allowed Class Securities Litigation Claim; provided,
          that, taken together, the shares of common stock of
          Reorganized Marvel Entertainment Group, Inc. issued or to be
          issued to all holders of Claims and Equity Interests in
          Class 7 (Class Securities Litigation Claims) and Subclass 8A
          (Marvel Entertainment Group, Inc.) of Class 8 (Equity
          Interests) shall not exceed 19.2% of the issued and
          outstanding common stock of Reorganized Marvel Entertainment
          Group, Inc.

          4.8.      Equity Interests (Class 8).

                    (a)  Marvel Entertainment Group, Inc. (Subclass
               8A).  On the Consummation Date, each holder of an
               Allowed Equity Interest in Marvel Entertainment Group,
               Inc. shall retain unaltered the legal, equitable and
               contractual rights to which such Allowed Equity
               Interest entitles such holder, subject to the dilution
               associated with the Transaction and section 4.7 above;
               provided, that, taken together, the shares of common
               stock of Reorganized Marvel Entertainment Group, Inc.
               issued or to be issued to all holders of Claims and
               Equity Interests in Class 7 (Class Securities
               Litigation Claims) and Subclass 8A (Marvel
               Entertainment Group, Inc.) of Class 8 (Equity Interest)
               shall not exceed 19.2% of the issued and outstanding
               common stock of Reorganized Marvel Entertainment Group,
               Inc.

                    (b)  Subsidiary Equity Interests (Subclass 8B). 
               On the Consummation Date, each holder of an Allowed
               Subsidiary Interest shall retain unaltered the legal
               equitable and contractual rights to which such Allowed
               Subsidiary Equity Interest entitles such holder and be
               made unimpaired in accordance with section 1124(1) of
               the Bankruptcy Code.

          4.9.      Warrants (Class 9).

                    On the Consummation Date, the Warrants shall be
          cancelled, and the holders of Warrants shall not be entitled
          to, and shall not, receive or retain any property or
          interest in property on account of such Class 9 Warrants.

               SECTION 5.  IDENTIFICATION OF CLASSES OF CLAIMS
                           AND INTERESTS IMPAIRED AND NOT
                           IMPAIRED UNDER THE PLAN; ACCEPTANCE
                           OR REJECTION OF THE PLAN           

          5.1.      Holders of Claims and Equity Interests Entitled to
                    Vote.

                    Each of Classes 2 (Senior Secured Claims),
          Subclass 4E (Heroes World Distribution, Inc.) of Class 4
          (General Unsecured Claims), Class 5 (Rejection Claims),
          Class 7 (Securities Litigation Claims), Subclass 8A (Marvel
          Entertainment Group) of Class 8 (Equity Interests) and Class
          9 (Warrants) and, as applicable, each subclass thereof are
          impaired hereunder, and the holders of Claims or Equity
          Interests in each of Class 2 (Senior Secured Claims), Class
          7 (Class Securities Litigation Claims) and Subclass 8A
          (Marvel Entertainment Group) of Class 8 (Equity Interests)
          and, as applicable, each subclass thereof are entitled to
          vote separately on this Plan of Reorganization.  Holders of
          Equity Interests in Class 9 (Warrants) are not entitled to
          vote on this Plan of Reorganization and are presumed to have
          rejected it in accordance with section 1126(g) of the
          Bankruptcy Code.

                    Each holder of an Allowed Claim or an Allowed
          Equity Interest in an impaired class or subclass of Claims
          against or Equity Interests in any Debtor other than holders
          of Warrants in Class 9 (Warrants) shall be entitled to vote
          separately to accept or reject this Plan of Reorganization
          as provided in the order of the Bankruptcy Court fixing the
          Ballot Date and otherwise approving or governing, as
          applicable, the balloting procedures applicable to this Plan
          of Reorganization, including, without limitation, the
          solicitation of the votes to accept or reject this Plan of
          Reorganization prior to the Petition Date from holders of
          Allowed Claims in Class 2 (Senior Secured Claims).  For
          purposes of calculating the number of Allowed Claims held by
          holders of Allowed Claims that have voted to accept or
          reject this Plan of Reorganization under section 1126(c) of
          the Bankruptcy Code, all Allowed Claims held by any entity
          or any Affiliate thereof that acquired record ownership of
          such Allowed Claims after the Petition Date shall be
          aggregated and treated as one Allowed Claim.

                    Each of Classes 3 (Other Secured Claims), 4
          (General Unsecured Claims) other than Subclass 4E (Heroes
          World Distribution, Inc.) of Class 4 (General Unsecured
          Claims), 5 (Rejection Claims), 6 (Affiliate Unsecured
          Claims) and Subclass 8B (Subsidiary Equity Interests) of
          Class 8 (Equity Interests) and, as applicable, each subclass
          thereof are not impaired hereunder, and the holders of
          Claims and Equity Interests in such classes and, as
          applicable, each subclass thereof are conclusively presumed
          under section 1126(f) of the Bankruptcy Code to have
          accepted this Plan of Reorganization and are not entitled to
          vote on this Plan of Reorganization.

          5.2.      Subtraction and Addition of Classes and Subclasses.

                    (a)  Subtraction of Classes and Subclasses.  Any
               class or subclass of Claims that does not contain as an
               element thereof an Allowed Claim or a Claim temporarily
               allowed under Bankruptcy Rule 3018 as of the date of
               the commencement of the Confirmation Hearing shall be
               deemed subtracted from this Plan of Reorganization for
               purposes of voting to accept or reject this Plan of
               Reorganization and for purposes of determining
               acceptance or rejection of this Plan of Reorganization
               by such class or subclass under section 1129(a)(8) of
               the Bankruptcy Code.

                    (b)  Addition of Classes and Subclasses.  In the
               event that any subclass of Class 3 (Other Secured
               Claims) would contain as elements thereof two or more
               Secured Claims collateralized by different properties
               or interests in property or collateralized by liens
               against the same property or interest in property
               having different priority, such Claims shall be divided
               into separate subclasses of such subclass of Class 3
               (Other Secured Claims).

          5.3.      Nonconsensual Confirmation.

                    If any impaired class of Claims or Equity
          Interests entitled to vote shall not accept this Plan of
          Reorganization by the requisite statutory majorities
          provided in sections 1126(c) or 1126(d) of the Bankruptcy
          Code, as applicable, the Debtors reserve the right, subject
          to their obligations under the Acquisition Agreement, to
          amend this Plan of Reorganization in accordance with section
          14.2 hereof or undertake to have the Bankruptcy Court
          confirm this Plan of Reorganization under section 1129(b) of
          the Bankruptcy Code or both.  The Debtors intend to seek
          confirmation of this Plan of Reorganization under section
          1129(b) of the Bankruptcy Code notwithstanding the deemed
          rejection of this Plan of Reorganization by holders of
          Equity Interests in Class 9 (Warrants).

          5.4.      Severability of Plan of Reorganization.

                    This Plan of Reorganization is, severally, a plan
          of reorganization for each of the Debtors.  In the event
          that this Plan of Reorganization is not confirmed for all
          Debtors, then this Plan of Reorganization may not be
          confirmed for any Debtor; provided, that, notwithstanding
          the foregoing, in the event that this Plan of Reorganization
          is not confirmed for Heroes World Distribution, Inc., the
          other Debtors may, subject to their obligations under the
          Acquisition Agreement, waive this limitation and this Plan
          of Reorganization may be confirmed for such other Debtors.

          5.5.      Revocation of Plan of Reorganization.

                    The Debtors reserve the right to revoke and
          withdraw this Plan of Reorganization as to any or all
          Debtors at any time prior to entry of the Confirmation
          Order, subject to their obligations under the Acquisition
          Agreement.  In the event that this Plan of Reorganization is
          so revoked or withdrawn as to any or all Debtors, then this
          Plan of Reorganization shall be deemed null and void as it
          relates to each such Debtor.  

               SECTION 6.  MEANS OF IMPLEMENTATION

          6.1.      Closing of Transaction.

                    On the Consummation Date, the closing of the
          Transaction shall occur in accordance with the Acquisition
          Agreement and, if applicable, a merger agreement with Toy
          Biz, Inc., and, on the terms and subject to the conditions
          contained in such agreements, the Debtors shall receive the
          consideration provided therein and shall make the
          distributions provided hereunder.

          6.2.      Dismissal of Derivative Securities Litigation Claims.

                    The Derivative Securities Litigation Claims are
          property of the estate of Marvel Entertainment Group, Inc.
          under section 541 of the Bankruptcy Code.  For good and
          valuable consideration, including the benefits of this Plan
          of Reorganization, and to facilitate expeditious and
          effective reorganizations of the Debtors, on or after the
          Consummation Date, all Derivative Securities Litigation
          Claims shall be dismissed with prejudice and the Reorganized
          Debtors shall be entitled to effect any actions may be
          necessary or appropriate, and to execute, deliver and file
          in all courts in which the Derivative Securities Litigation
          Claims are pending, all documents and instruments,
          including, without limitation, stipulations of dismissal of
          the Derivative Securities Litigation Claims, to fully
          implement and effect the dismissal of the Derivative
          Securities Litigation Claims.  The Confirmation Order shall
          provide that all named plaintiffs in the action relating to
          the Derivative Securities Litigation Claim and their
          respective servants, agents, attorneys and representatives
          shall, on and after the Confirmation Date, be permanently
          enjoined, stayed and restrained from pursuing or prosecuting
          any of the Derivative Securities Litigation Claims.

          6.3.      Board of Directors of the Reorganized Debtors.

                    The initial members of the Board of Directors of
          the Reorganized Debtors are or shall be stated in the
          Disclosure Statement under "GENERAL INFORMATION - Board of
          Directors and Executive Officers of the Reorganized Debtors"
          or an amendment or supplement to the Disclosure Statement or
          such other filing as may be made with the Bankruptcy Court.

          6.4.      Officers of the Reorganized Debtors.

                    The initial officers of the Reorganized Debtors
          are stated in the Disclosure Statement under "GENERAL
          INFORMATION - Board of Directors and Executive Officers of
          the Reorganized Debtors."  The selection of officers of the
          Reorganized Debtors after the Consummation Date shall be as
          provided in the articles or certificates of incorporation
          and bylaws.

               SECTION 7.  PROVISIONS GOVERNING DISTRIBUTIONS

          7.1.      Date of Distributions.

                    Any distributions and deliveries to be made
          hereunder shall be made on the Consummation Date or as soon
          as practicable thereafter.  In the event that any payment or
          act under this Plan of Reorganization is required to be made
          or performed on a date that is not a Business Day, then the
          making of such payment or the performance of such act may be
          completed on the next succeeding Business Day, but shall be
          deemed to have been completed as of the required date.

          7.2.      Entities to Exercise Function of Disbursing Agent.

                    All distributions under this Plan of
          Reorganization shall be made by the applicable Reorganized
          Debtor as Disbursing Agent or such other entity designated
          by the applicable Reorganized Debtor as a Disbursing Agent. 
          A Disbursing Agent shall not be required to give any bond or
          surety or other security for the performance of its duties
          unless otherwise ordered by the Bankruptcy Court; and, in
          the event that a Disbursing Agent is so otherwise ordered,
          all costs and expenses of procuring any such bond or surety
          shall be borne by the applicable Reorganized Debtor.

          7.3.      Surrender and Cancellation of Instruments.

                    Each holder of a promissory note, Warrant or other
          instrument evidencing a Claim (other than a holder of a
          promissory note issued under any of the Existing Credit
          Agreements) shall surrender such promissory note, Warrant or
          instrument to the Disbursing Agent, and the Disbursing Agent
          shall distribute or shall cause to be distributed to the
          holder thereof the appropriate distribution (if any)
          hereunder.  No distribution hereunder shall be made to or on
          behalf of any holder of such a Claim unless and until such
          promissory note, Warrant or instrument is received or the
          unavailability of such note, Warrant or instrument is
          reasonably established to the satisfaction of the Disbursing
          Agent.  In accordance with section 1143 of the Bankruptcy
          Code, any such holder of such a Claim that fails to
          (a) surrender or cause to be surrendered such promissory
          note, Warrant or instrument or to execute and deliver an
          affidavit of loss and indemnity reasonably satisfactory to
          the Disbursing Agent and (b) in the event that the
          Disbursing Agent requests, furnish a bond in form and
          substance (including, without limitation, amount) reasonably
          satisfactory to the Disbursing Agent, within 5 years from
          and after the Consummation Date shall be deemed to have
          forfeited all rights, claims and interests and shall not
          participate in any distribution hereunder.

          7.4.      Delivery of Distributions.

                    Subject to Bankruptcy Rule 9010, all distributions
          to any holder of an Allowed Claim shall be made at the
          address of such holder as scheduled on the Schedules filed
          with the Bankruptcy Court unless the Debtors or Reorganized
          Debtors, as applicable, have been notified in writing of a
          change of address, including, without limitation, by the
          filing of a proof of claim or interest by such holder that
          relates an address for such holder different from the
          address reflected on such Schedules for such holder.  In the
          event that any distribution to any holder is returned as
          undeliverable, the Disbursing Agent shall use reasonable
          efforts to determine the current address of such holder, but
          no distribution to such holder shall be made unless and
          until the Disbursing Agent has determined the then current
          address of such holder, at which time such distribution
          shall be made to such holder without interest; provided that
          such distributions shall be deemed unclaimed property under
          section 347(b) of the Bankruptcy Code at the expiration of
          one year from the Consummation Date.  After such date, all
          unclaimed property or interest in property shall revert to
          the applicable Reorganized Debtor, and the claim of any
          other holder to such property or interest in property shall
          be discharged and forever barred.  The distributions to be
          made on the Consummation Date to each holder of an Allowed
          Senior Secured Claim shall be made to The Chase Manhattan
          Bank, as agent under the Existing Credit Agreements, for
          distribution to holders of Allowed Senior Secured Claims in
          accordance with the provisions of the Existing Credit
          Agreements as amended by the Existing Credit Agreements
          Amendments.

          7.5.      Manner of Payment Under Plan of Reorganization.

                    At the option of the Reorganized Debtors, any Cash
          payment to be made hereunder may be made by a check or wire
          transfer or as otherwise required or provided in applicable
          agreements.

          7.6.      Distributions After Consummation Date.

                    Distributions made after the Consummation Date to
          holders of Claims that are not Allowed Claims as of the
          Consummation Date but which later become Allowed Claims
          shall be deemed to have been made on the Consummation Date.

          7.7.      Rights And Powers Of Disbursing Agent.

                    (a)  Powers of the Disbursing Agent.  The
               Disbursing Agent shall be empowered to (a) effect all
               actions and execute all agreements, instruments and
               other documents necessary to implement this Plan of
               Reorganization (b) make distributions contemplated
               hereby, (c) liquidate property as required to make
               distributions contemplated hereby, (d) comply herewith
               and the obligations hereunder, (e) employ professionals
               to represent it with respect to its responsibilities,
               and (f) exercise such other powers as may be vested in
               the Disbursing Agent by order of the Bankruptcy Court,
               pursuant to this Plan of Reorganization, or as deemed
               by the Disbursing Agent to be necessary and proper to
               implement the provisions hereof.

                    (b)  Expenses Incurred on or After the
               Consummation Date.  Except as otherwise ordered by the
               Bankruptcy Court, the amount of any fees and expenses
               incurred by the Disbursing Agent on or after the
               Consummation Date (including, without limitation,
               taxes) and any compensation and expense reimbursement
               claims (including, without limitation, reasonable fees
               and expenses of counsel) made by the Disbursing Agent,
               shall be paid in Cash by the Reorganized Debtors.

                    (c)  Exculpation.  Each Disbursing Agent, from and
               after the Consummation Date, is hereby exculpated by
               all entities, including, without limitation, holders of
               Claims and Equity Interests and other parties in
               interest from any and all claims, causes of action and
               other assertions of liability (including, without
               limitation, breach of fiduciary duty) arising out of
               the discharge by such Disbursing Agent of the powers
               and duties conferred upon it hereby or any order of the
               Bankruptcy Court entered pursuant to or in furtherance
               hereof, or applicable law, except solely for actions or
               omissions arising out of the gross negligence or
               willful misconduct of such Disbursing Agent.  No holder
               of a Claim or an Equity Interest or other party in
               interest shall have or pursue any claim or cause of
               action against the Disbursing Agent for making payments
               in accordance herewith or for implementing the terms
               hereof.

               SECTION 8.  PROCEDURES FOR TREATING DISPUTED
                           CLAIMS UNDER THE PLAN OF REORGANIZATION

          8.1.      Objections to Claims.

                    The Reorganized Debtors shall be entitled to
          object to Claims.

          8.2.      No Distributions Pending Allowance.

                    Notwithstanding any other provision hereof, if any
          portion of a Claim is a Disputed Claim, no payment or
          distribution provided hereunder shall be made on account of
          the portion of such Claim that is a Disputed Claim unless
          and until such Disputed Claim becomes an Allowed Claim but
          the payment or distribution provided hereunder shall be made
          on account of the portion of such Claim that is an Allowed
          Claim.

          8.3.      Distributions After Allowance.

                    Payments and distributions to each holder of a
          Disputed Claim or Equity Interest or any other Claim or
          Equity Interest that is not an Allowed Claim or Equity
          Interest, to the extent that such Claim or Equity Interest
          ultimately becomes an Allowed Claim or Equity Interest,
          shall be made in accordance with the provisions hereof
          governing the class or subclass of Claims or Equity
          Interests in which such Claim or Equity Interest is
          classified.  As soon as practicable after the date that the
          order or judgment of the Bankruptcy Court allowing any
          Disputed Claim or Equity Interest or any other Claim or
          Equity Interest that is not an Allowed Claim or Equity
          Interest becomes a Final Order, the Disbursing Agent shall
          distribute to the holders of such Claim or Equity Interest
          any payment or property that would have been distributed to
          such holder if the Claim or Equity Interest had been allowed
          on the Consummation Date, without any interest thereon.

               SECTION 9.  PROVISIONS GOVERNING EXECUTORY CONTRACTS
                           AND UNEXPIRED LEASES UNDER THE PLAN     

          9.1.      General Treatment.

                    This Plan of Reorganization constitutes a motion
          by the Debtors governed by this Plan of Reorganization to
          assume, as of the Consummation Date, all executory contracts
          and unexpired leases to which any of the Debtors are
          parties, except for an executory contract or unexpired lease
          that (a) has been assumed or rejected pursuant to Final
          Order of the Bankruptcy Court, (b) is specifically rejected
          on Schedule 9.1 hereto filed by the Debtors on or before the
          commencement of the hearing on approval of the Disclosure
          Statement or such later date as may be fixed by the
          Bankruptcy Court, (c) is the subject of a separate motion
          filed under section 365 of the Bankruptcy Code by the
          Debtors prior to the filing of the schedule described in
          section 9.1(b) hereof or (d) is otherwise assumed hereunder. 
          For purposes hereof, each executory contract and unexpired
          lease listed on Schedule 9.1 hereto that relates to the use
          of occupancy of real property shall include (a)
          modifications, amendments, supplements, restatements, or
          other agreements made directly or indirectly by any
          agreement, instrument, or other document that in any manner
          affects such executory contract or unexpired lease, without
          regard to whether such agreement, instrument or other
          document is listed on Schedule 9.1 hereto and (b) executory
          contracts or unexpired leases appurtenant to the premises
          listed on Schedule 9.1 hereto including all easements,
          licenses, permits, rights, privileges, immunities, options,
          rights of first refusal, powers, uses, usufructs, reciprocal
          easement agreements, vault, tunnel or bridge agreements or
          franchises, and any other interests in real estate or rights
          in rem relating to such premises to the extent any of the
          foregoing are executory contracts or unexpired leases,
          unless any of the foregoing agreements are assumed.

          9.2.      Amendments to Schedule; Effect of Amendments.

                    The Debtors shall assume each of the executory
          contracts and unexpired leases not listed on Schedule 9.1
          hereto; provided, that the Debtors may at any time on or
          before the first Business Day before the date of the
          commencement of the Confirmation Hearing amend Schedule 9.1
          hereto to delete or add any executory contract or unexpired
          lease thereto, in which event such executory contract or
          unexpired lease shall be deemed to be, respectively, assumed
          and, if applicable, assigned as provided therein, or
          rejected.  The Debtors shall provide notice of any
          amendments to Schedule 9.1 hereto to the parties to the
          executory contracts or unexpired leases affected thereby. 
          The fact that any contract or lease is scheduled on Schedule
          9.1 hereto shall not constitute or be construed to
          constitute an admission by any Debtor that any Debtor has
          any liability thereunder.

          9.3.      Effect of Rejection.  

                    In no event shall the rejection of executory
          contracts and unexpired leases rejected under sections 9.1
          and 9.2 hereof have a Material Adverse Effect (as such term
          is defined in each of the Existing Credit Agreements).

          9.4.      Bar to Rejection Damage Claims.

                    In the event that the rejection of an executory
          contract or unexpired lease by any of the Debtors results in
          damages to the other party or parties to such contract or
          lease, a Claim for such damages, if not heretofore evidenced
          by a filed proof of claim, shall be forever barred and shall
          not be enforceable against the Debtors, or their respective
          properties or interests in property as agents, successors,
          or assigns, unless a proof of claim is filed with the
          Bankruptcy Court and served upon counsel for the Debtors on
          or before 30 days after the earlier to occur of (a) the
          giving of notice to such party under section 9.1 or 9.2
          hereof and (b) the entry of an order by the Bankruptcy Court
          authorizing rejection of a particular executory contract or
          lease.

               SECTION 10.  CONDITIONS PRECEDENT TO CONFIRMATION
                            DATE AND CONSUMMATION DATE          

          10.1.     Conditions Precedent to Confirmation of Plan of
                    Reorganization.

                    The confirmation of this Plan of Reorganization is
          subject to satisfaction of the following condition
          precedent:

                    (a)  Acquisition Agreement.  The Acquisition
               Agreement shall then be in full force and effect.

          10.2.     Conditions Precedent to Consummation Date of Plan
                    of Reorganization.

                    The occurrence of the Consummation Date of this
          Plan of Reorganization is subject to satisfaction of the
          following conditions precedent:

                    (a)  Finality of the Confirmation Order.  The
               Clerk of the Bankruptcy Court shall have entered the
               Confirmation Order, and the Confirmation Order shall
               have become a Final Order;

                    (b)  Acquisition Agreement.  All conditions
               precedent to the obligations of the Purchaser (as such
               term is defined in the Acquisition Agreement) and the
               Seller (as such term is defined in the Acquisition
               Agreement) shall have been satisfied or waived in
               accordance with the Acquisition Agreement;

                    (c)  Acquisition of Toy Biz.  Marvel Entertainment
               Group, Inc. shall directly or indirectly have acquired
               all of the issued and outstanding shares of capital
               stock of Toy Biz, Inc. not held by Marvel Entertainment
               Group, Inc. directly or indirectly on the Petition
               Date; and 

                    (d)  Execution and Delivery of Documents.  All
               other actions and documents necessary to implement the
               terms and provisions hereof shall have been effected 
               or executed and delivered.

          10.3.     Waiver of Conditions Precedent.

                    Each of the conditions precedent in sections 10.1
          and 10.2 hereof may be waived, in whole or in part, by the
          Debtors, subject to their obligations under the Acquisition
          Agreement.  Any such waiver of a condition precedent in
          section 10.1 or 10.2 hereof may be effected at any time,
          without notice, without leave or order of the Bankruptcy
          Court and without any formal action other than proceeding to
          consummate this Plan of Reorganization.

               SECTION 11.  EFFECT OF CONFIRMATION

          11.1.     General Authority.  

                    Until the Consummation Date, the Bankruptcy Court
          shall retain custody and jurisdiction of each of the
          Debtors, its properties and interests in property and its
          operations.  On the Consummation Date, each of the Debtors,
          its properties and interests in property and its operations
          shall be released from the custody and jurisdiction of the
          Bankruptcy Court, except as provided in section 15.1 hereof.

          11.2.     Discharge of Debtors.

                    Subject to section 11.5 hereof, the treatment of
          all Claims against or Equity Interests in each of the
          Debtors hereunder shall be in exchange for and in complete
          satisfaction, discharge and release of all Claims against or
          Equity Interests in such Debtor of any nature whatsoever,
          known or unknown, including, without limitation, any
          interest accrued or expenses incurred thereon from and after
          the Petition Date, or against its estate or properties or
          interests in property.  Except as otherwise provided herein,
          upon the Consummation Date, all Claims against and Equity
          Interests in each of the Debtors will be satisfied,
          discharged and released in full exchange for the
          consideration provided hereunder.  All entities shall be
          precluded from asserting against any Debtor or Reorganized
          Debtor or their respective properties or interests in
          property, any other Claims based upon any act or omission,
          transaction or other activity of any kind or nature that
          occurred prior to the Consummation Date.

          11.3.     Injunction.

                    Except as otherwise expressly provided in the
          Confirmation Order, all entities who have held, hold or may
          hold Claims against or Equity Interests in any of the
          Debtors are permanently enjoined, on and after the
          Consummation Date from directly or derivatively (a)
          commencing or continuing in any manner any action or other
          proceeding of any kind relating to any such Claim or Equity
          Interest against any such Debtor, (b) the enforcement,
          attachment, collection or recovery by any manner or means of
          any judgment, award, decree or order against any such Debtor
          (c) creating, perfecting, or enforcing any encumbrance of
          any kind against any such Debtor or against the property or
          interests in property of any such Debtor on account of any
          such Claim, and (d) asserting any right of setoff,
          subrogation, or recoupment of any kind against any
          obligation due any such Debtor or against the property or
          interests in property of any such Debtor on account of any
          such Claim.  The benefits of such injunction shall extend
          the Releasees and their respective properties and interests
          in property.  In connection therewith, such injunction shall
          permanently enjoin and restrain all entities from effecting
          any of the following actions (other than actions commenced
          to enforce any right or obligation provided hereby): 
          commencement or continuation of any action or proceeding
          against or affecting any Debtor or any property or interest
          in property of such Debtor, and commencement or continuation
          of any action or proceeding against or affecting any of the
          Releasees or any property or interest in property of the
          Releasees in connection herewith.

          11.4.     Term of Injunctions or Stays.

                    Unless otherwise provided, all injunctions or
          stays provided for in the Reorganization Cases under
          sections 105 or 362 of the Bankruptcy Code, or otherwise,
          and in existence on the Confirmation Date, shall remain in
          full force and effect until the Consummation Date.

          11.5.     Indemnification Obligations.

                    Notwithstanding any other provision hereof to the
          contrary, the obligations of the Debtors to indemnify its
          present and all former directors or officers that were
          directors or officers, respectively, at any time preceding
          the Petition Date against any obligations pursuant to
          certificates or articles of incorporation, bylaws,
          applicable state law or any of the foregoing shall survive
          confirmation of this Plan of Reorganization, remain
          unaffected thereby and not be discharged in accordance with
          section 1141 of the Bankruptcy Code, irrespective of whether
          indemnification is owed in connection with an event
          occurring before, on or after the Petition Date.

               SECTION 12.  RELEASES AND WAIVER OF CLAIMS

          12.1.     General Release of Releasees.

                    Effective as of the Consummation Date, each of the
          Debtors and Debtors in Possession releases the Releasees
          from any and all costs, expenses, claims, causes of action
          or liability whatsoever, known or unknown, liquidated or
          unliquidated, matured or not matured, contingent or direct,
          and whether arising at common law, in equity, or under any
          statute which such Debtor has as of, or prior to, the
          Consummation Date against the Releasees which in any way
          relate to such Debtor or the applicable Reorganization Case.

          12.2.     Release from Claims and Liabilities.

                    (a)  Except for those obligations arising
               hereunder, effective as of the Consummation Date, each
               of the Debtors hereby is released and discharged from
               any and all claims and liabilities arising from or in
               connection with, by reason of, or related in any way
               to, such Debtor, the Senior Secured Claims, the
               Existing Credit Agreement, any other Claim, the
               Reorganization Case of such Debtor or this Plan of
               Reorganization, and the Releasees hereby are released
               and discharged from any and all claims or liabilities
               arising from actions effected in their capacity as
               present or, in the event applicable, former officers
               and directors of any of the Debtors and their
               Affiliates, and from any and all Causes of Action of
               any entity, including, without limitation, each holder
               of a Senior Secured Claim, or any other Claim and all
               of the successors, predecessors, assignors, assignees,
               parents, subsidiaries, present and former directors,
               trustees, officers, employees, agents, attorneys,
               advisors, accountants, financial advisors, investment
               bankers, stockholders, partners, affiliates, heirs,
               receivers, conservators, beneficiaries, executors and
               administrators of or to the holders of Senior Secured
               Claims or other Claims, arising from or in connection
               with, by reason of, or related in any way to, such
               Debtor, the Senior Secured Claims, the Existing Credit
               Agreement, any other Claim, the Reorganization Case of
               such Debtor or this Plan of Reorganization, including,
               without limitation, in each case any claims arising
               from, 

                    (i)       the ownership, management, and operation
                              of the Debtors by any Releasee; 

                    (ii)      the preparation by any Releasee of
                              financial statements in respect of any
                              or all of the Debtors;

                    (iii)     the actions by the Releasees to
                              restructure the Existing Credit
                              Agreement, including, without
                              limitation, any actions in connection
                              with or related to the formulation,
                              negotiation, preparation, dissemination,
                              confirmation or consummation of this
                              Plan of Reorganization and any
                              agreement, instrument or other document
                              issued hereunder or related hereto.

                    (b)  Effective as of the Consummation Date, the
               Releasees are released and discharged from any and all
               claims, obligations, rights, causes of action and
               liabilities which any holder of a Claim against or
               Equity Interest in any of the Debtors may be entitled
               to assert, whether known or unknown, foreseen or
               unforeseen, existing or hereafter arising, based in
               whole or in part upon any act or omission or other
               event occurring on or at any time prior to the
               Consummation Date in any way relating to the Debtors,
               the Reorganization Cases or this Plan of
               Reorganization.

                    (c)  Nothing contained herein shall affect any
               rights of the Releasees to assert and prosecute (i) any
               direct claim, counterclaim, cross-claim, separate
               action, or similar claim against any entity which
               maintains that it has a cause of action of the kind
               described in this section 12.2 (other than a claim
               described in clause (ii) immediately below) against a
               Releasee that has not been discharged hereunder or (ii)
               any claim for indemnification, contribution or
               otherwise, however denominated, against any entity
               relating to any cause of action against such Releasee
               that has not been released and discharged hereunder.

                    (d)  Each holder of a Claim, including, without
               limitation, a Senior Secured Claim shall be deemed to
               have agreed to the provision of this section 12.2, and
               shall be bound thereby, by reason of, among other
               things, its acceptance of this Plan of Reorganization
               and its receipt of any distributions hereunder.

                    (e)  Notwithstanding anything to the contrary
               herein, the Reorganized Debtors and their respective
               Affiliates shall not be released from any obligations
               under the Existing Credit Agreements as amended by the
               Existing Credit Agreements Amendments by operation of
               this section 12.

          12.3.     Avoidance Actions.

                    Effective as of the Consummation Date, the Debtors
          waive the right to prosecute and release any avoidance or
          recovery actions under sections 545, 547, 548, 549, 550, 551
          and 553 of the Bankruptcy Code, that belong to the Debtors
          or Debtors in Possession, other than any such actions that
          may be pending on such date.  The Reorganized Debtors shall
          retain and may prosecute any such actions that may be
          pending on such date.

               SECTION 13.  CREDITORS' COMMITTEE

          13.1.     Dissolution of Creditors' Committee.

                    The Creditors' Committee shall be dissolved on the
          Consummation Date.  

          13.2.     Exculpation.

                    Each member of the Creditors' Committee and each
          of their respective advisors and attorneys, effective as of
          the Consummation Date, is hereby exculpated by all entities,
          including, without limitation, holders of Claims against and
          Equity Interests in any of the Debtors and other parties in
          interest, from any and all Claims, Causes of Action and
          other assertions of liability (including, without
          limitation, breach of fiduciary duty), whether known or
          unknown, foreseen or unforeseen, existing or arising
          hereafter, arising out of or related to the Debtors, the
          Reorganization Cases or the exercise by such entities of
          their functions as members of or advisors to or attorneys
          for any such committee or otherwise under applicable law,
          including, without limitation, in connection with or related
          to the formulation, negotiation, preparation, dissemination,
          confirmation and consummation of this Plan of Reorganization
          and any agreement, instrument or other document issued
          hereunder or related hereto.

               SECTION 14.  RETENTION OF JURISDICTION

          14.1.     Retention of Jurisdiction.

                    The Bankruptcy Court may retain jurisdiction of
          and, if the Bankruptcy Court exercises its retained
          jurisdiction, shall have exclusive jurisdiction of all
          matters arising out of, and related to, the Reorganization
          Cases and this Plan of Reorganization pursuant to, and for
          the purposes of, sections 105(a) and 1142 of the Bankruptcy
          Code and for, among other things, the following purposes:

                    (a)  To hear and determine pending applications
               for the assumption or rejection of executory contracts
               or unexpired leases, if any are pending, and the
               allowance of Claims resulting therefrom;

                    (b)  To determine any and all adversary
               proceedings, applications and contested matters;

                    (c)  To ensure that distributions to holders of
               Allowed Claims and Allowed Equity Interests are
               accomplished as provided herein;

                    (d)  To hear and determine any timely objections
               to Administration Expense Claims or to proofs of claim
               and equity interests filed, both before and after the
               Confirmation Date, including, without limitation, any
               objections to the classification of any Claim or Equity
               Interest, and to allow or disallow any Disputed Claim
               or Equity Interest, in whole or in part;

                    (e)  To enter and implement such orders as may be
               appropriate in the event the Confirmation Order is for
               any reason stayed, revoked, modified, or vacated;

                    (f)  To issue such orders in aide of execution of
               this Plan of Reorganization, to the extent authorized
               by section 1142 of the Bankruptcy Code;

                    (g)  To consider any amendments to or
               modifications of this Plan of Reorganization, to cure
               any defect or omission, or reconcile any inconsistency
               in any order of the Bankruptcy Court, including,
               without limitation, the Confirmation Order;

                    (h)  To hear and determine all applications for
               awards of compensation for services rendered and
               reimbursement of expenses incurred prior to the
               Consummation Date;

                    (i)  To hear and determine disputes arising in
               connection with the interpretation, implementation, or
               enforcement of this Plan of Reorganization;

                    (j)  To hear and determine matters concerning
               state, local and federal taxes in accordance with
               sections 346, 505, and 1146 of the Bankruptcy Code;

                    (k)  To hear any other matter not inconsistent
               with the Bankruptcy Code;

                    (l)  To hear and determine all disputes involving
               the existence, scope and nature of the discharges
               granted under section 11.2 hereof, the injunction
               issued under section 11.3 hereof and the releases
               granted under section 12 hereof;

                    (m)  To issue injunctions and effect any other
               actions that may be necessary or desirable to restrain
               interference by any entity with the consummation or
               implementation of this Plan of Reorganization; and 

                    (n)  To enter a final decree closing the
               Reorganization Cases.

          14.2.     Amendment of Plan of Reorganization.

                    Subject to the Acquisition Agreement, amendments
          of this Plan of Reorganization may be proposed in writing by
          the Debtors at any time before confirmation, provided that
          this Plan of Reorganization, as amended, satisfies the
          conditions of sections 1122 and 1123 of the Bankruptcy Code,
          and the Debtors shall have complied with section 1125 of the
          Bankruptcy Code.  Subject to the Acquisition Agreement, this
          Plan of Reorganization may be amended at any time after
          confirmation and before substantial consummation, provided
          that this Plan of Reorganization, as amended, satisfies the
          requirements of sections 1122 and 1123 of the Bankruptcy
          Code and the Bankruptcy Court, after notice and a hearing,
          confirms this Plan of Reorganization as amended under
          section 1129 of the Bankruptcy Code and the circumstances
          warrant such amendments.  A holder of a Claim or Equity
          Interest that has accepted this Plan of Reorganization shall
          be deemed to have accepted this Plan of Reorganization as
          amended if the proposed amendment does not materially and
          adversely change the treatment of the Claim or Equity
          Interest of such holder.  

               SECTION 15.  MISCELLANEOUS PROVISIONS

          15.1.     Payment of Statutory Fees.

                    All fees payable under section 1930, chapter 123,
          title 28, United States Code, as determined by the
          Bankruptcy Court at the Confirmation Hearing, shall be paid
          on the Consummation Date.  Any such fees accrued after the
          Consummation Date will constitute an Allowed Administration
          Expense Claim and be treated in accordance with section 2.1
          hereof.

          15.2.     Retiree Benefits.

                    On and after the Consummation Date, pursuant to
          section 1129(a)(13) of the Bankruptcy Code, the Reorganized
          Debtors shall, subject to the provisions of section 9.4
          hereof, continue to pay all retiree benefits (within the
          meaning of section 1114 of the Bankruptcy Code), at the
          level established in accordance with subsection (e)(1)(B) or
          (g) of section 1114 of the Bankruptcy Code, at any time
          prior to the Confirmation Date, for the duration of the
          period each Debtor has obligated itself to provide such
          benefits.

          15.3.     Compliance with Tax Requirements.  

                    Withholding.  In connection with the consummation
          of this Plan of Reorganization, the Debtors and shall comply
          with all withholding and reporting requirements imposed by
          any taxing authority, and all distributions hereunder shall
          be subject to such withholding and reporting requirements.

          15.4.     Recognition of Guarantee Rights.

                    The classification of and manner of satisfying all
          Claims hereunder take into account (a) the existence of
          guarantees by certain Debtors of obligations of other
          Debtors and (b) the fact that the Debtors may be joint
          obligors with each other or other entities with respect to
          an obligation.  All Claims against the Debtors based upon
          any such guarantees or joint obligations shall be discharged
          in the manner provided in this Plan of Reorganization;
          provided, that no creditor shall be entitled to receive more
          than a single satisfaction of its Allowed Claims.

          15.5.     Severability of Plan Provisions.

                    In the event that, prior to the Confirmation Date,
          any term or provision of this Plan of Reorganization is held
          by the Bankruptcy Court to be invalid, void or
          unenforceable, the Bankruptcy Court shall, with the consent
          of the Debtors, have the power to alter and interpret such
          term or provision to make it valid or enforceable to the
          maximum extent practicable, consistent with the original
          purpose of the term or provision held to be invalid, void or
          unenforceable, and such term or provision shall then be
          applicable as altered or interpreted.  Notwithstanding any
          such holding, alteration or interpretation, the remainder of
          the terms and provisions hereof shall remain in full force
          and effect and shall in no way be affected, impaired or
          invalidated by such holding, alteration or interpretation. 
          The Confirmation Order shall constitute a judicial
          determination and shall provide that each term and provision
          hereof, as it may have been altered or interpreted in
          accordance with the foregoing, is valid and enforceable
          pursuant to its terms.

          15.6.     Governing Law.

                    Except to the extent that the Bankruptcy Code or
          other federal law is applicable, or to the extent an Exhibit
          hereto provides otherwise, the rights, duties and
          obligations arising under this Plan of Reorganization shall
          be governed by, and construed and enforced in accordance
          with, the laws of the State of New York.

          15.7.     Notices.

                    All notices, requests, and demands to or upon the
          Debtors to be effective shall be in writing (including by
          facsimile transmission) and, unless otherwise expressly
          provided herein, shall be deemed to have been duly given or
          made when actually delivered or, in the case of notice by
          facsimile transmission, when received and telephonically
          confirmed, addressed as follows:

                    If to the Debtors:

                              MARVEL ENTERTAINMENT GROUP, INC.
                              387 Park Avenue South
                              12th Floor
                              New York, New York  10016
                              Attn:  Steven R. Isko, Esq.
                              Telephone:  (212) 696-0808
                              Telecopier: (212) 576-9349

                                        -and-

                              WEIL, GOTSHAL & MANGES LLP
                              767 Fifth Avenue
                              New York, New York  10153
                              Attn:  Harvey R. Miller, Esq.
                                     Marcia L. Goldstein, Esq.
                                     Edward A.C. Sutherland, Esq.
                              Telephone:  (212) 310-8000
                              Telecopier: (212) 310-8007

                                        -and-

                              YOUNG, CONAWAY, STARGATT & TAYLOR
                              Rodney Square North
                              Wilmington, Delaware  19899
                              Attn:  James L. Patton, Jr., Esq.
                              Telephone:  (302) 571-6600
                              Telecopier: (302) 571-1253

                    If to the holders of Senior Secured Claims:

                              SIMPSON THACHER & BARTLETT
                              425 Lexington Avenue
                              New York, New York  10017
                              Attn:  Mark J. Thompson, Esq.
                              Telephone:  (212) 455-2000
                              Telecopier: (212) 455-2502

          Dated:    Wilmington, Delaware
                    December 27, 1996

                                Respectfully submitted,

                                MARVEL ENTERTAINMENT GROUP, INC.
                                THE ASHER CANDY COMPANY
                                FLEER CORP.
                                FRANK H. FLEER CORP.
                                HEROES WORLD DISTRIBUTIONS, INC.
                                MALIBU COMICS ENTERTAINMENT, INC.
                                MARVEL CHARACTERS, INC.
                                MARVEL DIRECT MARKETING, INC.
                                SKYBOX INTERNATIONAL INC.

                                By:                               
                                   Name:  Steven R. Isko, Esq.
                                   Title:  Vice President Legal
                                             Affairs

                                WEIL, GOTSHAL & MANGES LLP
                                Attorneys for the Debtors
                                  and Debtors in Possession
                                767 Fifth Avenue
                                New York, New York  10153
                                (212) 310-8000

                                       -and-

                                YOUNG, CONAWAY, STARGATT & TAYLOR
                                Attorneys for the Debtors
                                  and Debtors in Possession
                                Rodney Square North
                                Wilmington, Delaware  19899
                                (302) 571-6600

                                By:                          
                                   James L. Patton, Jr.


                                TABLE OF CONTENTS

          SECTION 1.  DEFINITIONS AND INTERPRETATION  . . . . . .    1
             A.       Definitions . . . . . . . . . . . . . . . .    1
             B.       Interpretation; Application of 
                      Definitions and Rules of Construction . . .    9

          SECTION 2.  PROVISIONS FOR PAYMENT OF ADMINISTRATION
                      EXPENSE CLAIMS AND PRIORITY TAX CLAIMS  . .   10
             2.1.     Administration Expense Claims . . . . . . .   10
             2.2.     Compensation and Reimbursement Claims . . .   10
             2.3.     Priority Tax Claims . . . . . . . . . . . .   10

          SECTION 3.  CLASSIFICATION OF CLAIMS AND EQUITY
                      INTERESTS . . . . . . . . . . . . . . . . .   11

          SECTION 4.  PROVISIONS FOR TREATMENT OF CLAIMS 
                      AND EQUITY INTERESTS UNDER THE PLAN . . . .   12
             4.1.     Priority Non-Tax Claims (Class 1) . . . . .   12
             4.2.     Senior Secured Claims (Class 2) . . . . . .   12
                      (a)  Allowance of Senior Secured Claims . .   12
                      (b)  Treatment of Allowed Senior Secured
                           Claims . . . . . . . . . . . . . . . .   12
             4.3.     Other Secured Claims (Class 3)  . . . . . .   12
             4.4.     General Unsecured Claims (Class 4)  . . . .   12
                      (a)  Marvel Entertainment Group, Inc., The
                           Asher Candy Company, Fleer Corp., Frank
                           H. Fleer Corp., Malibu Comics
                           Entertainment, Inc., Marvel Characters,
                           Inc., Marvel Direct Marketing, Inc. and
                           Skybox International Inc. (Subclasses
                           4A, 4B, 4C, 4D, 4F, 4G, 4H and 4I) . .   13
             4.5.     Rejection Claims (Class 5). . . . . . . . .   13
             4.6.     Affiliate Unsecured Claims (Class 6)  . . .   14
             4.7.     Class Securities Litigation Claims (Class 7). 14
             4.8.     Equity Interests (Class 8)  . . . . . . . .   14
             4.9.     Warrants (Class 9)  . . . . . . . . . . . .   15

          SECTION 5.  IDENTIFICATION OF CLASSES OF CLAIMS AND
                      INTERESTS IMPAIRED AND NOT IMPAIRED UNDER
                      THE PLAN; ACCEPTANCE OR REJECTION OF THE
                      PLAN  . . . . . . . . . . . . . . . . . . .   15
             5.1.     Holders of Claims and Equity Interests
                      Entitled to Vote  . . . . . . . . . . . . .   15
             5.2.     Subtraction and Addition of Classes and
                      Subclasses  . . . . . . . . . . . . . . . .   16
                      (a)  Subtraction of Classes and
                           Subclasses . . . . . . . . . . . . . .   16
                      (b)  Addition of Classes and Subclasses . .   16
             5.3.     Nonconsensual Confirmation. . . . . . . . .   16
             5.4.     Severability of Plan of Reorganization  . .   17
             5.5.     Revocation of Plan of Reorganization  . . .   17

          SECTION 6.  MEANS OF IMPLEMENTATION . . . . . . . . . .   17
             6.1.     Closing of Transaction  . . . . . . . . . .   17
             6.2.     Dismissal of Derivative Securities
                      Litigation Claims.  . . . . . . . . . . . .   18
             6.3.     Board of Directors  . . . . . . . . . . . .   18
             6.4.     Officers of the Reorganized Debtors . . . .   18

          SECTION 7.  PROVISIONS GOVERNING DISTRIBUTIONS  . . . .   19
             7.1.     Date of Distributions . . . . . . . . . . .   19
             7.2.     Entities to Exercise Function of Disbursing
                      Agent . . . . . . . . . . . . . . . . . . .   19
             7.3.     Surrender and Cancellation of Instruments .   19
             7.4.     Delivery of Distributions . . . . . . . . .   20
             7.5.     Manner of Payment Under Plan of
                      Reorganization  . . . . . . . . . . . . . .   20
             7.6.     Distributions After Consummation Date . . .   20
             7.7.     Rights And Powers Of Disbursing Agent . . .   20
                      (a)  Powers of the Disbursing Agent.  . . .   20
                      (b)  Expenses Incurred on or After the
                           Consummation Date. . . . . . . . . . .   20
                      (c)  Exculpation. . . . . . . . . . . . . .   21

          SECTION 8.  PROCEDURES FOR TREATING DISPUTED CLAIMS UNDER
                      THE PLAN OF REORGANIZATION  . . . . . . . .   21
             8.1.     Objections to Claims  . . . . . . . . . . .   21
             8.2.     No Distributions Pending Allowance  . . . .   21
             8.3.     Distributions After Allowance . . . . . . .   22

          SECTION 9.  PROVISIONS GOVERNING EXECUTORY CONTRACTS
                      AND UNEXPIRED LEASES UNDER THE PLAN . . . .   22
             9.1.     General Treatment . . . . . . . . . . . . .   22
             9.2.     Amendments to Schedule; 
                      Effect of Amendments  . . . . . . . . . . .   23
             9.3.     Effect of Rejection . . . . . . . . . . . .   23
             9.4.     Bar to Rejection Damage . . . . . . . . . .   23

          SECTION 10. CONDITIONS PRECEDENT TO CONFIRMATION
                      DATE AND CONSUMMATION DATE  . . . . . . . .   24
             10.1.    Conditions Precedent to Confirmation of
                      Plan of Reorganization  . . . . . . . . . .   24
             10.2.    Conditions Precedent to Consummation 
                      Date of Plan of Reorganization  . . . . . .   24
             10.3.    Waiver of Conditions Precedent  . . . . . .   25

          SECTION 11. EFFECT OF CONFIRMATION  . . . . . . . . . .   25
             11.1.    General Authority . . . . . . . . . . . . .   25
             11.2.    Discharge of Debtors  . . . . . . . . . . .   25
             11.3.    Injunction  . . . . . . . . . . . . . . . .   26
             11.4.    Term of Injunctions or Stays  . . . . . . .   26
             11.5.    Indemnification Obligations . . . . . . . .   26

          SECTION 12. RELEASES AND WAIVER OF CLAIMS . . . . . . .   27
             12.1.    General Release of Releasees  . . . . . . .   27
             12.2.    Release from Claims and Liabilities . . . .   27
             12.3.    Avoidance Actions.  . . . . . . . . . . . .   29

          SECTION 13. CREDITORS' COMMITTEE  . . . . . . . . . . .   29
             13.1.    Dissolution of Creditors' Committee . . . .   29
             13.2.    Exculpation . . . . . . . . . . . . . . . .   29

          SECTION 14. RETENTION OF JURISDICTION . . . . . . . . .   30
             14.1.    Retention of Jurisdiction . . . . . . . . .   30
             14.2.    Amendment of Plan of Reorganization . . . .   31

          SECTION 15. MISCELLANEOUS PROVISIONS  . . . . . . . . .   32
             15.1.    Payment of Statutory Fees . . . . . . . . .   32
             15.2.    Retiree Benefits  . . . . . . . . . . . . .   32
             15.3.    Compliance with Tax Requirements  . . . . .   32
             15.4.    Recognition of Guarantee Rights . . . . . .   32
             15.5.    Severability of Plan Provisions . . . . . .   33
             15.6.    Governing Law . . . . . . . . . . . . . . .   33
             15.7.    Notices . . . . . . . . . . . . . . . . . .   33

                         LIST OF EXHIBITS AND SCHEDULES

          Exhibit A          -  Acquisition Agreement

          Exhibits B-1-B-5   -  Term Sheets Relating to Existing
                                Credit Agreements Amendments

          Schedule 1.15      -  Class Securities Litigation Claims

          Schedule 1.24      -  Derivative Securities Litigation 
                                Claims

          Schedule 9.1       -  Certain Executory Contracts and
                                Unexpired Leases



          SCHEDULE 1.15

          CLASS SECURITIES LITIGATION CLAIMS


          SCHEDULE 1.24

          DERIVATIVE SECURITIES LITIGATION CLAIMS


          SCHEDULE 9.1

          SCHEDULE OF EXECUTORY CONTRACTS

          (To be Supplied)



          EXHIBIT A

          ACQUISITION AGREEMENT


          

          EXHIBIT B

          TERM SHEETS RELATING TO 
          EXISTING CREDIT AGREEMENT AMENDMENTS

- ----------------------
                                                          EXHIBIT B

                     FORM OF REGISTRATION RIGHTS AGREEMENT

                    REGISTRATION RIGHTS AGREEMENT dated as of
          December [  ], 1996, between Andrews Group Incorporated
          ("Andrews") and Marvel Entertainment Group, Inc. (the
          "Company").

                    WHEREAS, the Company has executed on December [
          ], 1996 a Stock Purchase Agreement by and between Andrews
          and the Company (the" Stock Purchase Agreement"), as part
          of the Company's Plan of Reorganization;

                    WHEREAS, the Stock Purchase Agreement
          contemplates that the Company will sell and Andrews will
          purchase that number of newly issued shares (the
          "Shares") of Common Stock of the Company, on the terms
          and subject to the conditions set forth in the Stock
          Purchase Agreement such that upon issuance and after
          giving effect to the terms of the Company's Plan of
          Reorganization and all distributions thereunder, the
          Shares constitute 80.8% of the outstanding Common Stock
          of the Company.

                    WHEREAS, in order to induce Andrews to
          consummate into the Stock Purchase Agreement, the Company
          has agreed to provide registration rights with respect to
          the Shares.

                    WHEREAS, the Board of Directors of the Company
          has authorized the officers of the Company to execute and
          deliver this Agreement in the name and on behalf of the
          Company;

                    NOW, THEREFORE, in consideration of the mutual
          covenants and agreements herein contained, the parties to
          this Agreement hereby agree as follows:

                    1.  Definitions.  As used in this Agreement,
          the following terms shall have the following meanings:

                    "Holder" means Andrews and any other person
          that owns Registrable Securities, including their
          respective successors and assigns who acquire Registrable
          Securities, directly or indirectly, from Andrews or such
          other person.  For purposes of this Agreement, the
          Company may deem and treat the registered holder of a
          Registrable Security as the Holder and absolute owner
          thereof, and the Company shall not be affected by any
          notice to the contrary.

                    "Plan of Reorganization" means the Company's
          plan of reorganization pursuant to Chapter 11 of the
          United States Bankruptcy Code.

                    "Registrable Securities" means (a) the Common
          Stock owned by Andrews upon consummation of the Stock
          Purchase Agreement, (b) any Common Stock acquired by
          Andrews in the open market at a time when Andrews is
          deemed to be an Affiliate (as such term is defined under
          Rule 144 under the Securities Act) of the Company so long
          as (i) such Common Stock has not been transferred by
          Andrews to a person that is not a Permitted Transferee
          (as such term is defined in the Certificate of
          Incorporation of the Company) and (ii) Andrews or such
          Permitted Transferee continues to be deemed an Affiliate
          of the Company, and (c) any securities issued or issuable
          in respect of the Common Stock referred to in clauses (a)
          and (b) above, by way of stock dividend or stock split or
          in connection with a combination of shares,
          recapitalization, reclassification, merger or
          consolidation, and any other securities issued pursuant
          to any other pro rata distribution with respect to such
          Common Stock.  For purposes of this Agreement, a
          Registrable Security ceases to be a Registrable Security
          when (x) it has been effectively registered under the
          Securities Act and sold or distributed to the public in
          accordance with an effective registration statement
          covering it (and has not been reacquired in the manner
          described in clause (b) above), or (y) it is sold or
          distributed to the public pursuant to Rule 144 (or any
          successor or similar provision) under the Securities Act.

                    "SEC" means the Securities and Exchange
          Commission.

                    "Securities Act" means the Securities Act of
          1933, as amended from time to time.

                    2.  Demand Registration.  (a)  Subject to
          Section 5 hereof, if at any time any Holder shall request
          the Company in writing to register under the Securities
          Act all or a part of the Registrable Securities held by
          such Holder (a "Demand Registration"), the Company shall
          use all reasonable efforts to cause to be filed and
          declared effective as soon as reasonably practicable a
          registration statement, on such appropriate form as the
          Company in its discretion shall determine, providing for
          the sale of all such Registrable Securities by such
          Holder.  The Company agrees to use its best efforts to
          keep any such registration statement continuously
          effective and usable for resale of Registrable Securities
          for so long as the Holder whose Registrable Securities
          are included therein shall request.  The Company shall be
          obligated to file registration statements pursuant to
          this Section 2(a) until all Registrable Securities have
          ceased to be Registrable Securities.  Each registration
          statement filed pursuant to this Section 2(a) is
          hereinafter referred to as a "Demand Registration
          Statement."

                    (b)  The Company agrees (i) not to effect any
          public or private sale, distribution or purchase of any
          of its securities which are the same as or similar to the
          Registrable Securities, including a sale pursuant to
          Regulation D under the Securities Act, during the 15-day
          period prior to, and during the 45-day period beginning
          on, the closing date of each underwritten offering under
          any Demand Registration Statement, and (ii) to use
          reasonable best efforts to cause each holder of its
          securities purchased from the Company, at any time on or
          after the date of this Agreement (other than in a
          registered public offering) to agree not to effect any
          public sale or distribution of any such securities during
          such period, including a sale pursuant to Rule 144 under
          the Securities Act.

                    (c)  The Company may postpone for a reasonable
          period of time, not to exceed 30 days, the filing or the
          effectiveness of any Demand Registration Statement if the
          Board of Directors of the Company in good faith
          determines that (A) such registration might have a
          material adverse effect on any plan or proposal by the
          Company with respect to any financing, acquisition,
          recapitalization, reorganization or other material
          transaction, or (B) the Company is in possession of
          material non-public information that, if publicly
          disclosed, could result in a material disruption of a
          major corporate development or transaction then pending
          or in progress or in other material adverse consequences
          to the Company.

                    (d)  If at any time any Holder of Registrable
          Securities to be covered by a Demand Registration
          Statement desires to sell Registrable Securities in an
          underwritten offering, such Holder shall have the right
          to select any nationally recognized investment banking
          firm(s) to administer the offering, subject to the
          approval of the Company, which approval shall not be
          unreasonably withheld, and the Company shall enter into
          underwriting agreements with the underwriter(s) of such
          offering, which agreements shall contain such
          representations and warranties by the Company, and such
          other terms, conditions and indemnities as are at the
          time customarily contained in underwriting agreements for
          similar offerings.

                    3.  Incidental Registration.  Subject to
          Section 5 hereof and the other terms and conditions set
          forth in this Section 3, if the Company proposes at any
          time to register any shares of Common Stock (the
          "Initially Proposed Shares") under the Securities Act for
          sale, whether or not for its own account, pursuant to an
          underwritten offering, the Company will promptly give
          written notice to the Holders of its intention to effect
          such registration (such notice to specify, among other
          things, the proposed offering price, the kind and number
          of securities proposed to be registered and the
          distribution arrangements, including identification of
          the underwriter(s)), and the Holders shall be entitled to
          include in such registration statements, as a part of
          such underwritten offering, such number of shares (the
          "Holder Shares") to be sold for the account of the
          Holders (on the same terms and conditions as the
          Initially Proposed Shares) as shall be specified in a
          request in writing delivered to the Company within 15
          days after the date upon which the Company gave the
          aforementioned notice.

                    The Company's obligations to include Holder
          Shares in a registration statement pursuant to this
          Section 3 is subject to each of the following
          limitations, conditions and qualifications:

                         (i)  If, at any time after giving written
               notice of its intention to effect a registration of
               any of its shares of Common Stock and prior to the
               effective date of any registration statement filed
               in connection with such registration, the Company
               shall determine for any reason not to register all
               of such shares, the Company may, at its election,
               give written notice of such determination to the
               Holders and thereupon it shall be relieved of its
               obligation to use any efforts to register any Holder
               Shares in connection with such aborted registration.

                         (ii)  If, in the opinion of the managing
               underwriter(s) of such offering, the distribution of
               all or a specified portion of the Holder Shares
               would materially interfere with the registration and
               sale, in accordance with the intended method
               thereof, of the Initially Proposed Shares, then the
               number of Holder Shares to be included in such
               registration statement shall be reduced to such
               number, if any, that, in the opinion of such
               managing underwriter(s), can be included without
               such interference.  If, as a result of the cutback
               provisions of the preceding sentence, the Holders
               are not entitled to include all of the Holder Shares
               in such registration, such Holders may elect to
               withdraw their request to include Holder Shares in
               such registration (a "Withdrawal Election").

                    If the Company shall so request in writing,
          each Holder agrees not to effect any public or private
          sale or distribution of any Registrable Securities (other
          than the Holder Shares) during the 15-day period prior to
          and during the 45-day period beginning on, the closing
          date of any underwritten public offering of shares of
          Common Stock made for the Company's own account.

                    4.  Registration Procedures.  (a)  Whenever the
          Company is required to use all reasonable efforts to
          effect the registration of any Registrable Securities
          under the Securities Act pursuant to the terms and
          conditions of Section 2(a) or 3 (such Registrable
          Securities being hereinafter referred to as "Subject
          Shares"), the Company will use all reasonable efforts to
          effect the registration and sale of the Subject Shares in
          accordance with the intended method of disposition
          thereof.  Without limiting the generality of the
          foregoing, the Company will as soon as practicable:

                         (i)  prepare and file with the Securities
               and Exchange Commission (the "SEC") a registration
               statement with respect to the Subject Shares in form
               and substance satisfactory to the Holders of the
               Subject Shares, and use all reasonable efforts to
               cause such registration statement to become
               effective as soon as possible; 

                         (ii)  prepare and file with the SEC such
               amendments and supplements to such registration
               statement and the prospectus used in connection
               therewith as may be necessary to keep such
               registration statement effective for the applicable
               period and to comply with the provisions of the
               Securities Act with respect to the disposition of
               all Subject Shares and other securities covered by
               such registration statement;

                         (iii)  furnish the Holders covered by such
               registration statement, without charge, such number
               of conformed copies of such registration statement
               and of each such amendment and supplement thereto
               (in each case including all exhibits), such number
               of copies of the prospectus included in such
               registration statement (including each preliminary
               prospectus), such documents incorporated by
               reference in such registration statement or
               prospectus, and such other documents, as such
               Holders may reasonably request;

                         (iv)  use all reasonable efforts to
               register or qualify the Subject Shares covered by
               such registration statement under the securities or
               blue sky laws of such jurisdictions as the managing
               underwriter(s) shall reasonably recommend, and do
               any and all other acts and things which may be
               reasonably necessary or advisable to enable the
               Holders to consummate the disposition in such
               jurisdictions of the Subject Shares covered by such
               registration statement, except that the Company
               shall not for any such purpose be required to (A)
               qualify generally to do business as a foreign
               corporation in any jurisdiction wherein it is not so
               qualified, (B) subject itself to taxation in any
               jurisdiction wherein it is not so subject, or (C)
               consent to general service of process in any such
               jurisdiction or otherwise take any action that would
               subject it to the general jurisdiction of the courts
               of any jurisdiction in which it is not so subject;

                         (v)  otherwise use its best efforts to
               comply with all applicable rules and regulations of
               the SEC;

                         (vi)  furnish, at the Company's expense,
               unlegended certificates representing ownership of
               the securities being sold in such denominations as
               shall be requested and instruct the transfer agent
               to release any stop transfer orders with respect to
               the Subject Shares being sold;

                         (vii)  notify each Holder at any time when
               a prospectus relating to the Subject Shares is
               required to be delivered under the Securities Act of
               the happening of any event as a result of which the
               prospectus included in such Registration Statement
               contains any untrue statement of a material fact or
               omits to state a material fact necessary to make the
               statements therein (in the case of the prospectus or
               any preliminary prospectus, in light of the
               circumstances under which they were made) not
               misleading, and the Company will, as promptly as
               practicable thereafter, prepare and file with the
               SEC and furnish a supplement or amendment to such
               prospectus so that, as thereafter delivered to the
               purchasers of Subject Shares such prospectus will
               not contain any untrue statement of a material fact
               or omit to state a material fact required to be
               stated therein or necessary to make the statements
               therein not misleading;

                         (viii)  enter into customary agreements
               (including an underwriting agreement in customary
               form in the case of an underwritten offering) and
               make such representations and warranties to the
               sellers and underwriter(s) as in form and substance
               and scope are customarily made by issuers to
               underwriters in underwritten offerings and take such
               other actions as the Holders or the managing
               underwriter(s) or agent, if any, reasonably require
               in order to expedite or facilitate the disposition
               of such Subject Shares;

                         (ix)  make available for inspection by the
               Holders, any underwriter or agent participating in
               any disposition pursuant to such Registration
               Statement, and any attorney, accountant or other
               similar professional advisor retained by any such
               holders or underwriter (collectively the
               "Inspectors"), all pertinent financial and other
               records, pertinent corporate documents and
               properties of the Company (collectively, the
               "Records"), as shall be reasonably necessary to
               enable them to exercise their due diligence
               responsibility, and cause the Company's officers,
               directors and employees to supply all information
               reasonably requested by any such Inspector in
               connection with such Registration Statement.  The
               Holders agree that Records and other information
               which the Company determines, in good faith, to be
               confidential and of which determination the
               Inspectors are so notified shall not be disclosed by
               the Inspectors unless (i) the disclosure of such
               Records is necessary to avoid or correct a
               misstatement or omission in the Registration
               Statement, (ii) the release of such Records is
               ordered pursuant to a subpoena, court order or
               regulatory or agency request or (iii) the
               information in such Records has been generally
               disseminated to the public.  Each Holder agrees that
               it will, upon learning that disclosure of such
               Record is sought in a court of competent
               jurisdiction or by a governmental agency, give
               notice to the Company and allow the Company, at the
               Company's expense, to undertake appropriate action
               to prevent disclosure of the Records deemed
               confidential;

                         (x)  obtain for delivery to the Company,
               the underwriter(s) or their agent, with copies to
               the Holders, a "cold comfort" letter from the
               Company's independent public accountants in
               customary form and covering such matters of the type
               customarily covered by "cold comfort" letters as the
               Holders or the managing underwriter(s) reasonably
               request;

                         (xi)  obtain for delivery to the Holders
               and the underwriter(s) or their agent an opinion or
               opinions from counsel for the Company in customary
               form and reasonably satisfactory to the Holder,
               underwriters or agents and their counsel;

                         (xii)  make available to its security
               holders earnings statements, which need not be
               audited, satisfying the provisions of Section ll(a)
               of the Securities Act no later than 90 days after
               the end of the 12-month period beginning with the
               first month of the Company's first quarter
               commencing after the effective date of the
               Registration Statement, which earnings statements
               shall cover said 12-month period; 

                         (xiii)  make every reasonable effort to
               prevent the issuance of any stop order suspending
               the effectiveness of the registration statement or
               of any order preventing or suspending the
               effectiveness of such registration statement at the
               earliest possible moment;

                         (xiv)  cause the Subject Shares to be
               registered with or approved by such other
               governmental agencies or authorities within the
               United States as may be necessary to enable the
               sellers thereof or the underwriters(s), if any, to
               consummate the disposition of such Subject Shares;

                         (xv)  cooperate with the Holders and the
               managing underwriter(s), if any, or any other
               interested party (including any interested
               broker-dealer) in making any filings or submission
               required to be made, and the furnishing of all
               appropriate information in connection therewith,
               with the National Association of Securities Dealers,
               Inc. ("NASD");

                         (xvi)  cause its subsidiaries to take
               action necessary to effect the registration of the
               Subject Shares contemplated hereby, including filing
               any required financial information;

                         (xvii)  effect the listing of the Subject
               Shares on the New York Stock Exchange or such other
               national securities exchange or over-the-counter
               market on which shares of the Common Stock shall
               then be listed; and

                         (xviii)  take all other steps necessary to
               effect the registration of the Subject Shares
               contemplated hereby. 

                    (b)  The Holders shall provide (in writing and
          signed by the Holders and stated to be specifically for
          use in the related registration statement, preliminary
          prospectus, prospectus or other document incident
          thereto) all such information and materials and take all
          such action as may be required in order to permit the
          Company to comply with all applicable requirements of the
          SEC and any applicable state securities laws and to
          obtain any desired acceleration of the effective date of
          any registration statement prepared and filed by the
          Company pursuant to this Agreement.

                    (c)  The Holders shall, if requested by the
          Company or the managing underwriter(s) in connection with
          any proposed registration and distribution pursuant to
          this Agreement, (i) agree to sell the Subject Shares on
          the basis provided in any underwriting arrangements
          entered into in connection therewith and (ii) complete
          and execute all questionnaires, powers of attorney,
          indemnities, underwriting agreements and other documents
          customary in similar offerings.

                    (d)  Upon receipt of any notice from the
          Company that the Company has become aware that the
          prospectus (including any preliminary prospectus)
          included in any registration statement filed pursuant to
          Section 2(a) or 3, as then in effect, contains any untrue
          statement of a material fact or omits to state any
          material fact required to be stated therein or necessary
          to make the statements therein not misleading, the
          Holders shall forthwith discontinue disposition of
          Subject Shares pursuant to the registration statement
          covering the same until the Holders' receipt of copies of
          a supplemented or amended prospectus and, if so directed
          by the Company, deliver to the Company (at the Company's
          expense) all copies other than permanent file copies then
          in the Holder's possession, of the prospectus covering
          the Subject Shares that was in effect prior to such
          amendment or supplement.

                    (e)  The Holders shall pay all out-of-pocket
          expenses incurred in connection with any Demand
          Registration Statements filed pursuant to Section 2(a) of
          this Agreement, including, without limitation, all SEC
          and blue sky registration and filing fees (including NASD
          fees), printing expenses, transfer agents and registrars'
          fees, underwriting discounts, commissions and expenses
          attributable to securities sold for the account of the
          Holders pursuant to such registration statement, fees and
          disbursements of the Company's counsel and accountants
          and fees and disbursements of experts used by the Company
          in connection with such registration statement.  The
          Company shall pay any such out-of-pocket expenses
          incurred in connection with any registration statement
          filed pursuant to Section 3 of this Agreement, except
          that the Holders shall pay all underwriting discounts,
          commissions and expenses attributable to the Subject
          Shares sold pursuant to any such registration statement.

                    (f)  In connection with any sale of Subject
          Shares that are registered pursuant to this Agreement,
          the Company and the Holders shall enter into an agreement
          providing for indemnification of the Holders by the
          Company, and indemnification of the Company by the
          Holders, on terms customary for such agreements at that
          time (it being understood that any disputes arising as to
          what is customary shall be resolved by counsel to the
          underwriter(s)).

                    5.  Notices.  Any notice or other communication
          required or permitted to be given hereunder shall be in
          writing and shall be effective (a) upon hand delivery or
          delivery by telex (with correct answerback received),
          telecopy or facsimile at the address or number designated
          below (if delivered on a business day during normal
          business hours where such notice is to be received), or
          the first business day following such delivery (if
          delivered other than on a business day during normal
          business hours where such notice is to be received) or
          (b) on the third business day following the date of
          mailing by express courier service, fully prepaid,
          addressed to such address, or upon actual service, fully
          prepaid, addressed to such address, or upon actual
          receipt of such mailing, whichever shall first occur. 
          The addresses for such communications shall be:

                    If to the Company, to:

                    Marvel Entertainment Group, Inc. 
                    387 Park Avenue South 
                    New York, New York 10016
                    Attention:  General Counsel
                    Telecopy:  (212) 576-9346

                    If to Andrews, to:

                    Andrews Group Incorporated
                    3200 Windy Hill Road
                    Atlanta, Georgia 30339
                    Attention:  General Counsel
                    Telecopy:  770-563-9610

                    With a copy to:

                    MacAndrews & Forbes Holdings Inc.
                    35 East 63rd Street
                    New York, New York 10021
                    Attention:  Barry F. Schwartz
                    Telecopy: (212) 572-5056

                    If to any other Holder, 
                    to such name at such address as such Holder
                    shall have indicated in a written notice
                    delivered to the other parties to this
                    Agreement.

          Any party hereto may from time to time change its address
          for notices under this Section 5 by giving at least 10
          days' notice of such changes to the other parties hereto.

                    6.  Waivers.  No waiver by any party of any
          default with respect to any provision, condition or
          requirement hereof shall be deemed to be a continuing
          waiver in the future thereof or a waiver of any other
          provision, condition or requirement hereof; nor shall any
          delay or omission of any party to exercise any right
          hereunder in any manner impair the exercise of any such
          right accruing to it thereafter.

                    7.  Headings.  The headings herein are for
          convenience only, do not constitute a part of this
          Agreement and shall not be deemed to limit or affect any
          of the provisions hereof. 

                    8.  Successors and Assigns; Amendments.  This
          Agreement shall be binding upon and inure to the benefit
          of the parties and their successors and assigns,
          including without limitation and without the need for an
          express assignment each subsequent Holder of any
          Registrable Securities.  Except as provided in this
          Section 8, neither the Company nor any Holder shall
          assign this Agreement or any rights hereunder without the
          prior written consent of the other parties hereto.  The
          assignment by a party of this Agreement or any rights
          hereunder shall not affect the obligations of such party
          hereunder.  This Agreement may not be amended except by a
          written instrument executed by the parties hereto.

                    9.  No Third Party Beneficiaries.  This
          Agreement is intended for the benefit of the parties
          hereto and their respective permitted successors and
          assigns and is not for the benefit of, nor may any
          provision hereof be enforced by, any other person.

                    10.  Governing Law.  This Agreement shall be
          governed by and construed and enforced in accordance with
          the internal laws of the State of Delaware without regard
          to the principles of conflicts of laws.

                    11.  Entire Agreement.  This Agreement contains
          the entire agreement of the parties hereto in respect of
          the subject matter hereof and supersedes all prior
          agreements and understandings between the parties with
          respect to the subject matter hereof.

                    12.  Execution.  This Agreement may be executed
          in two or more counterparts, all of which shall be
          considered one and the same agreement and shall become
          effective when counterparts have been signed by each
          party and delivered to the other party, it being
          understood that both parties need not sign the same
          counterpart.


                    IN WITNESS WHEREOF, the parties hereto have
          caused this Agreement to be duly executed by their
          respective authorized officers as of the date hereof.

                                   MARVEL ENTERTAINMENT GROUP, INC.

                                   By:                      
                                   Name:
                                   Title:

                                   ANDREWS GROUP INCORPORATED

                                   By:                      
                                   Name:
                                   Title:




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