DAVEY TREE EXPERT CO
DEF 14A, 1996-04-17
AGRICULTURAL SERVICES
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<PAGE>   1
 
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                                  SCHEDULE 14A
                                   (RULE 14a)
                    INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                              EXCHANGE ACT OF 1934
                             (AMENDMENT NO.      )
 
Filed by the Registrant  /X/
 
Filed by a Party other than the Registrant  / /
 
Check the appropriate box:
 
<TABLE>
<S>                                             <C>
/ /  Preliminary Proxy Statement                / /  CONFIDENTIAL, FOR USE OF THE COMMISSION
                                                     ONLY (AS PERMITTED BY RULE 14a-6(e)(2))
/X/  Definitive Proxy Statement
/ /  Definitive Additional Materials
/ /  Soliciting Material Pursuant to sec.240.14a-11(c) or sec.240.14a-12
</TABLE>
 
                           THE DAVEY TREE EXPERT CO.
                (NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
                           THE DAVEY TREE EXPERT CO.
    (NAME OF PERSON(S) FILING PROXY STATEMENT, IF OTHER THAN THE REGISTRANT)
 
Payment of filing fee (Check the appropriate box):
/X/  $125 per Exchange Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2) or
     Item 22(a)(2) of Schedule 14A.
/ /  $500 per each party to the controversy pursuant to Exchange Act Rule
     14a-6(i)(3).
/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.
(1)  Title of each class of securities to which transaction applies:____________
(2)  Aggregate number of securities to which transaction applies:_______________
 
(3)  Per unit price or other underlying value of transaction computed pursuant
     to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is
     calculated and state how it was determined):_______________________________
(4)  Proposed maximum aggregate value of transaction:___________________________
(5)  Total fee paid:____________________________________________________________
 
/ /  Fee paid previously with preliminary materials.
 
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.
(1) Amount Previously Paid:_____________________________________________________
(2) Form, Schedule or Registration Statement No.:_______________________________
(3) Filing Party:_______________________________________________________________
(4) Date Filed:_________________________________________________________________
 
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<PAGE>   2
                                 [DAVEY LOGO]
 
                                 THE DAVEY TREE
                                 EXPERT COMPANY
 
                                 NOTICE OF 1996
                                 ANNUAL MEETING
                              AND PROXY STATEMENT
<PAGE>   3
                                 [DAVEY LOGO]
 
John W. Joy
Chairman of the Board
 
R. Douglas Cowan
President and Chief
 Executive Officer
 
                                                                  April 18, 1996
 
Dear Shareholder:
 
You are cordially invited to attend the Annual Meeting of Shareholders to be
held at the Holiday Inn Akron-Kent, 4363 State Route 43, Kent, Ohio at 5:00 p.m.
on Tuesday, May 21, 1996. We hope that you will be able to attend.
 
The Notice of Annual Meeting of Shareholders and the Proxy Statement, which are
included in this booklet, describe the matters to be acted upon at the meeting.
Regardless of the number of shares you own, your vote on these matters is
important. Whether or not you plan to attend the meeting, we urge you to mark
your choices on the enclosed proxy card and sign and return it in the envelope
provided. If you later decide to vote in person at the meeting, you will have an
opportunity to revoke your proxy and vote by ballot.
 
We look forward to seeing you at the meeting.
 
Sincerely,
 
JOHN W. JOY
Chairman of the Board         R. DOUGLAS COWAN
                              President and
                              Chief Executive Officer
<PAGE>   4
 
                         THE DAVEY TREE EXPERT COMPANY
 
                            NOTICE OF ANNUAL MEETING
                                OF SHAREHOLDERS
 
The Annual Meeting of Shareholders of The Davey Tree Expert Company will be held
at the Holiday Inn Akron-Kent located at 4363 State Route 43, Kent, Ohio, at
5:00 p.m. on Tuesday, May 21, 1996. The purposes of the meeting are:
 
  1. To elect directors to the class whose term expires in 1999.
 
  2. To hear reports and to transact any other business that may properly come
     before the meeting.
 
Shareholders of record at the close of business on April 6, 1996, are entitled
to notice of and to vote at the meeting.
 
                              For the Board of Directors
 
                              DAVID E. ADANTE
                              Secretary
 
April 18, 1996
 
                                        1
<PAGE>   5
 
                         THE DAVEY TREE EXPERT COMPANY
 
                                PROXY STATEMENT
 
The Board of Directors of The Davey Tree Expert Company requests your proxy for
use at the Annual Meeting of Shareholders to be held on May 21, 1996, and at any
adjournments of that meeting. This Proxy Statement is to inform you about the
matters to be acted upon at the meeting.
 
If you attend the meeting, you can vote your shares by ballot. If you do not
attend, your shares can still be voted at the meeting if you sign and return the
enclosed proxy card. Shares represented by a properly signed card will be voted
in accordance with the choices marked on the card. If no choices are marked, the
shares will be voted to elect as directors the nominees listed on page three.
You may revoke your proxy before it is voted by submitting another proxy card
with a later date or by giving notice to the Company in writing or orally at the
meeting.
 
This Proxy Statement and the enclosed proxy card are being mailed to
shareholders on or about April 18, 1996. The Company's executive offices are
located at 1500 North Mantua Street, Kent, Ohio. Its telephone number is (330)
673-9511.
 
                             ELECTION OF DIRECTORS
 
The Company's Board of Directors is now composed of ten directors, with three
directors in the class whose terms expire in 1996, four directors in the class
whose terms expire in 1997, and three directors in the class whose terms expire
in 1998. Each of the directors serves for a term of three years and until a
successor is elected. The Board met six times during the last fiscal year.
 
                                        2
<PAGE>   6
 
J MAURICE STRUCHEN elected to retire from the Board of Directors effective at
the end of his current term. The Board of Directors have not identified a
suitable candidate to fill Mr. Struchen's position on the Board, and therefore
has determined to not nominate a candidate at this time. As such, the enclosed
proxy cannot be voted for a greater number of persons than the number of
nominees named. Under the terms of the Company's regulations and in accordance
with applicable laws and regulations, this vacancy may be filled by a majority
vote of the then active directors at any time prior to the next annual meeting.
 
Nominees for election as directors for the term expiring in 1999, as well as
present directors whose term will continue after the meeting, appear below. The
Board of Directors recommends you vote for the nominees listed.
 
NOMINEES FOR TERM EXPIRING IN 1999
 
JOHN W. JOY, age 73, has been a director of the Company since 1964 and Chairman
of the Board of the Company since 1983. He was Chief Executive Officer of the
Company for more than five years until 1988, and has been retired since May
1990.
 
R. DOUGLAS COWAN, age 55, has been a director of the Company since 1982,
President since 1985, and Chief Executive Officer since 1988.
 
PRESENT DIRECTORS WHOSE TERM EXPIRES IN 1997
 
RICHARD E. DUNN, age 68, has been a director of the Company since 1980. He was
Vice President for Business Affairs and Treasurer of Kent State University in
Kent, Ohio, for more than five years, prior to his retirement in 1991.
 
WILLIAM D. GINN, age 72, has been a director of the Company since 1973. He has
been a partner with the law firm of Thompson, Hine & Flory P.L.L. of Cleveland,
 
                                        3
<PAGE>   7
 
Ohio, for more than five years. Mr. Ginn is also a director of Nordson
Corporation, a manufacturer of industrial application equipment. Thompson, Hine
& Flory P.L.L. has in the past provided and continues to provide legal services
to the Company.
 
RICHARD S. GRAY, age 64, has been a director of the Company since 1991. He has
been President of Enterprise Development, Incorporated, a non-profit
organization that provides counsel and assistance to new enterprises, since
April 1987. He is a director of SIFCO Industries, a manufacturer and marketer
that focuses on metalworking and related industrial technologies. He is also a
director of SHILOH, a manufacturer of heavy metal products and steel processing.
 
THOMAS MURDOUGH, JR., age 56, has been a director of the Company since 1994 and
is the founder and President of Step 2 Corporation since 1991. Prior to this,
Mr. Murdough was the founder of Little Tikes Company which he sold to Rubbermaid
in 1984. He continued as its President and General Manager until September,
1989. He is also a director for Universal Electronics which manufactures and
markets preprogrammed, universal remote controls principally for home video and
audio entertainment equipment.
 
PRESENT DIRECTORS WHOSE TERM EXPIRES IN 1998
 
EUGENE W. HAUPT, age 74, has been a director of the Company since 1979. Mr.
Haupt was President of Davey Tree Surgery Company, a wholly-owned subsidiary of
the Company, from 1985 until his retirement in December, 1990.
 
JAMES H. MILLER, age 69, has been a director of the Company since 1985. Mr.
Miller has been retired since 1986. Before his retirement, he was Vice
President-Administration of GenCorp, Inc. (formerly the General Tire and Rubber
Co.), a tire manufacturer.
 
                                        4
<PAGE>   8
 
R. CARY BLAIR, age 56, has been a director of the Company since 1989 and has
been a director of the Westfield Companies since 1984. He has been President and
Chief Executive Officer of the Westfield Companies, a group of insurance
Companies headquartered in Westfield, Ohio, since 1991, and was President and
Chief Operating Officer of the Westfield Companies from 1981 to 1991.
 
COMMITTEES OF THE BOARD OF DIRECTORS;
ATTENDANCE
 
The present members of the Audit Committee are Messrs. Dunn, Haupt, Struchen,
and Gray (Chairman). The Audit Committee reviews the proposed audit programs
(including both independent and internal audits) for each fiscal year, the
results of these audits, and the adequacy of the Company's systems of internal
control. The Committee also recommends to the Board of Directors the appointment
of the independent auditors for each fiscal year. The Audit committee met two
times during the last fiscal year.
 
The present members of the Compensation Committee are Messrs. Gray, Miller,
Blair (Chairman), and Struchen. The Compensation Committee recommends to the
Board of Directors the salaries and other compensation of executive officers of
the Company and supervises the administration of the Company's benefits
programs. The Compensation Committee met two times during the last fiscal year.
 
The present members of the Nominating Committee are Messrs. Cowan, Blair, Dunn,
Ginn (Chairman), and Murdough. The Nominating Committee screens and nominates
candidates for election as directors and recommends committee members for
appointment by the Board of Directors. A shareholder who wishes to suggest a
director candidate for consideration by the Nominating Committee should consult
the applicable provision of the Company's Regulations, which are
 
                                        5
<PAGE>   9
 
available for inspection at the Company's offices during business hours. The
Nominating Committee met one time during the last fiscal year.
 
The present members of the Finance Committee are Messrs. Joy, Cowan, Ginn,
Miller (Chairman), and Murdough. The Finance Committee reviews the Company's
annual business plan as developed by management and recommends it to the Board
of Directors for approval. The Committee also reviews longer-term financial
issues affecting the Company's ownership structure, financial condition and
business plans. The Finance Committee met one time during the last fiscal year.
 
During the last fiscal year, each director attended at least 75% of the meetings
of the Board of Directors and of the committees on which he served.
 
COMPENSATION OF DIRECTORS
 
The Company pays directors who are not executive officers of the Company a fee
of $9,000 per year plus $800 for the first and $400 for each additional Board or
Committee meeting attended on the same day. Chairmen of Committees receive an
additional retainer of $2,500 per year and the Chairman of the Board receives an
additional retainer of $5,000 per year. Directors may defer all or part of their
fees until their retirement as directors.
 
                                        6
<PAGE>   10
 
OWNERSHIP OF COMMON SHARES
 
The following table shows, as of April 6, 1996, the number and percent of Common
Shares of the Company beneficially owned by each director, the officers listed
in the Summary Compensation Table, and all directors and officers as a group:
 
<TABLE>
<CAPTION>
                         NUMBER OF
     NAME               SHARES(1)(2)   PERCENT(2)(3)
- --------------------    ------------   -------------
<S>                     <C>            <C>
John W. Joy                 39,845          1.62%
R. Douglas Cowan            95,446          3.88%
Eugene W. Haupt             43,007          1.75%
R. Cary Blair                2,500           .10%
Thomas Murdough, Jr.         1,000           .04%
Richard E. Dunn              1,600           .06%
William D. Ginn             13,400           .54%
Richard S. Gray              2,000           .08%
James H. Miller              9,000           .37%
David E. Adante             50,875          2.07%
Karl J. Warnke              42,297          1.72%
Howard D. Bowles            47,157          1.92%
C. Kenneth Celmer           33,509          1.36%
20 directors and
  officers as a group,
  including those listed
  above                    560,819         22.78%
 
<FN>
- ---------------
 
1. Other than as described below, beneficial ownership of the Common Shares
   listed in the tables is comprised of sole voting and investment power, or
   voting and investment power, shared with spouses.
 
   Includes shares allocated to individual accounts under the Company's Employee
   Stock Ownership Trust (the "ESOP") with respect to which the following
   executive officers have only sole voting power as follows: R. Douglas Cowan,
   10,425 shares, David E. Adante, 5,249 shares, Karl J. Warnke, 4,202 shares,
   Howard D. Bowles, 6,302 shares, C. Kenneth Celmer, 8,087 shares, and 65,782
   shares by all officers as a group.

</TABLE>
 
                                        7
<PAGE>   11
 
2. These include the right to purchase on or before June 5, 1996, upon the
   exercise of outstanding stock options, 30,000 Common Shares by Mr. Cowan,
   20,500 Common Shares by Mr. Adante, 20,500 Common Shares by Mr. Warnke,
   18,000 Common Shares by Mr. Bowles, 14,500 Common Shares by Mr. Celmer and
   176,000 Common Shares by all directors and officers as a group, excluding
   1,000 shares exercisable by Mr. Struchen.
 
   J Maurice Struchen elected to retire from the Board of Directors effective at
   the end of his current term. As of April 6, 1996, Mr. Struchen owned 300
   shares or .01%, which are not included in the group total.
 
3. Percentage calculation based on total shares outstanding plus the 176,000
   shares exercisable on or before June 5, 1996, in accordance with Rule 13d-
   3(d) of the Securities Exchange Act of 1934.
 
To the Company's knowledge, as of April 6, 1996, the only beneficial owner of
more than five percent of the outstanding Common Shares of the Company was
Whitelaw & Co., the nominee of National City Bank, trustee of ESOP, National
City Center, 1900 East Ninth Street, Cleveland, Ohio 44114, which, as of April
6, 1996, had sole dispositive power with respect to 856,674 Common Shares (37.5%
of the outstanding Common Shares).
 
                                        8
<PAGE>   12
 
                       REMUNERATION OF EXECUTIVE OFFICERS
 
The table below shows the cash compensation of the five highest paid executive
officers of the Company whose aggregate cash compensation exceeded $100,000.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                          Annual Compensation
                              -------------------------------------------
                                                                All Other
                                                                 Annual
         Name and                                                Compen-
    Principal Position        Year      Salary       Bonus      sation(1)
- --------------------------    ----     --------     -------     ---------
<S>                           <C>      <C>          <C>         <C>
R. Douglas Cowan              1995      211,048      50,000        1,120
President and Chief           1994      200,253      35,000        1,096
Executive Officer             1993      197,185      83,300        1,412

David E. Adante               1995      133,370      29,250        1,120
Executive Vice President,     1994      124,302      19,950        1,096
Chief Financial Officer       1993      119,365      39,250        1,412
and Secretary-Treasurer
Karl J. Warnke                1995      132,221      29,250        1,120
Executive Vice President,     1994      123,253      19,950        1,096
and General Manager           1993      116,346      44,400        1,412
Utility Services
Howard D. Bowles              1995      105,560      37,150        1,120
Vice President and            1994       98,285      16,250        1,096
General Manager -             1993       96,820      33,400        1,412
Davey Tree Surgery
Company
C. Kenneth Celmer             1995      107,550      35,850        1,120
Vice President and,           1994       94,258      18,500        1,096
General Manager,              1993       93,346      29,100        1,412
Residential Services
 
<FN>
- ---------------
 
1. All other compensation represents amounts allocated to the participant
   accounts for each of the officers under the terms of the Company's Employee
   Stock Ownership Plan.
</TABLE>
 
                                        9
<PAGE>   13
 
                AGGREGATED OPTION EXERCISES IN LAST FISCAL YEAR
                       AND FISCAL YEAR END OPTION VALUES
 
<TABLE>
<CAPTION>
                                                                                               VALUE OF UNEXERCISED
                                                              NUMBER OF UNEXERCISED                IN-THE-MONEY
                                                              OPTIONS HELD AT FISCAL        OPTIONS AT FISCAL YEAR END
                           SHARES                                  YEAR END (#)                       ($)(2)
                         ACQUIRED ON         VALUE         ----------------------------    ----------------------------
         NAME            EXERCISE #     REALIZED ($)(1)    EXERCISABLE    UNEXERCISABLE    EXERCISABLE    UNEXERCISABLE
- -----------------------  -----------    ---------------    -----------    -------------    -----------    -------------
<S>                      <C>            <C>                <C>            <C>              <C>            <C>
R. D. Cowan                  --0--            --0--           30,000           6,000        $ 123,780        $ --0--
David E. Adante              --0--            --0--           20,500           4,500           82,255          --0--
Karl J. Warnke               --0--            --0--           20,500           4,500           82,255          --0--
Howard D. Bowles             --0--            --0--           18,000           3,000           80,800          --0--
C. Kenneth Celmer            --0--            --0--           14,500           2,500           62,155          --0--
 
<FN>
- ---------------
 
(1) The value realized upon exercise of options is based on the difference
    between the option exercise price and the fair market value at the date of
    exercise.
 
(2) The value of unexercised options is based on the year-end price of $27.12
    per share.
 
(3) In March, 1995, Donald J. Shope, former Vice President and General Manager
    -- Residential/Commercial Services, who retired effective December, 1994,
    exercised an option for 6,000 shares granted at $18.79 each. The value
    realized was $33,540.
</TABLE>
 
                                       10
<PAGE>   14
 
PENSION PLAN TABLE
 
The table below shows estimated annual benefits payable under the employee
retirement plan to an employee, including officers (other than to an employee
who is subject to collective bargaining agreement), retiring at age 65, and
electing a life benefit without survivor options, in the years of benefit
service and base compensation indicated. Such benefits reflect a reduction to
recognize in part the Company's cost of Social Security Benefits related to
service for the Company. The Company's plans also provide for the payment of
benefits to an employee's surviving spouse or beneficiary.
 
<TABLE>
<CAPTION>
   FINAL
  AVERAGE
    BASE              10               15               20               25               30              35+
COMPENSATION        YEARS            YEARS            YEARS            YEARS            YEARS            YEARS
- ------------     ------------     ------------     ------------     ------------     ------------     ------------
<S>              <C>              <C>              <C>              <C>              <C>              <C>
   100,000              6,963           10,445           13,926           17,408           20,890           24,371
   125,000              8,963           13,445           17,926           22,408           26,890           31,371
   150,000
    and up             10,963           16,445           21,926           27,408           32,890           38,371
</TABLE>
 
A participant generally will be credited with a year of benefits service for
each year after December 31, 1988, that he was eligible to participate in the
pension plan and elected to make a contribution when required to do so. An
employee's final annual compensation is his average annual base compensation for
the five years in which his base compensation was highest during the ten years
prior to termination of employment or age 65, except that the final annual base
compensation for participants who are compensated primarily on a commission
basis cannot include annual base compensation in excess of $50,000, and for the
year 1995 cannot include compensation in excess of $150,000 for all other
participants.
 
The credited years of service for Messrs. Cowan, Adante, Warnke, Bowles, and
Celmer, are 10.4, 13.0, 7.0, 20.0 and 12.1, respectively.
 
                                       11
<PAGE>   15
 
                COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURN*
                         THE DAVEY TREE EXPERT COMPANY
 
<TABLE>
<CAPTION>
                                                                     S & P SPE-
      MEASUREMENT PERIOD                              S & P 500       CIALIZED
    (FISCAL YEAR COVERED)               DAVEY         COMPOSITE       SERVICES
<S>                                     <C>             <C>            <C>
1990                                    100.00          100.00         100.00
1991                                    123.40          130.47         108.70
1992                                    130.09          140.41         107.64
1993                                    152.41          154.56         104.30
1994                                    127.85          156.60          95.48
1995                                    145.41          215.45         128.97

<FN> 
*Total return includes reinvestment of dividends.
</TABLE>
 
                                       12
<PAGE>   16
 
                        REPORT OF COMPENSATION COMMITTEE
 
GENERAL
 
The Compensation Committee of the Board of Directors, composed entirely of
non-employee Directors, is responsible for management succession matters, for
administering the Company's executive incentive and benefits programs, and for
establishing salaries for executive officers. The Committee's recommendations in
these matters are presented to the Board of Directors for approval. In its
deliberations, the Committee periodically retains outside professionals to
assess the fairness of the Company's compensation programs and meets frequently
with the Chief Executive Officer of the Company to obtain management's
recommendations on compensation issues.
 
COMPENSATION POLICIES
 
The Committee is careful to align executive officer compensation with the
interest of shareholders. The Committee has established a policy whereby a
substantial portion of the compensation of executive officers, including the
chief executive officer, is contingent on the profitability of the Company.
Approximately twenty to forty percent of an executive officer's compensation is
determined based on pre-tax profits of the Company, after a target return on
shareholders' equity is achieved. The fundamental theory of this policy is that
the shareholders of the Company are entitled to a fair pre-tax return on their
investment before any incentive payments are made to executive officers. To the
extent that the efforts of the executive officers result in a higher return on
shareholders' equity, the Committee believes that the officers should be
rewarded. The Committee and the Board of Directors believe that this
compensation policy creates a significant incentive for management of the
Company, which in turn creates long-term benefit for the shareholders.
 
                                       13
<PAGE>   17
 
BASE SALARY
 
Base salary levels are largely determined on the basis of comparisons with
similar companies of approximately the same size. The Committee periodically
retains a nationally known compensation consulting firm to conduct a
compensation competitiveness study to determine the adequacy of the Company's
compensation for executive officers compared to the compensation of officers in
comparable companies. The last study was conducted in February 1996, and
compensation ranges were established by the Committee for each of the officers
on the basis of job description and market comparisons. The Committee's general
policy regarding base salary is that the Company's executive officers should be
compensated near the "mid-point" of the market range established by the
consultants, giving allowance to experience and provided that the Company's
long-term goals are being achieved. None of the executive officers has an
employment agreement with the Company.
 
The Committee reviews the performance of each of the officers of the Company
with the Chief Executive Officer at each of its meetings and is particularly
attentive to an assessment of the officers' performance against goals,
demonstrated capabilities and development of subordinates. The salary
adjustments for the Chief Executive Officer are determined solely by the
Committee after an evaluation of the same criteria used for other executive
officers. The officers of the Company are generally on a 12-15 month salary
adjustment cycle.
 
INCENTIVE COMPENSATION
 
In 1979, the Board of Directors adopted a Management Incentive Compensation Plan
designed to reward the Company's management group, which includes approximately
50 people, for above average profit performance. The Plan provides for the
calculation of a
 
                                       14
<PAGE>   18
 
"Bonus Fund" based on the average of the last three years' pre-tax profit
performance. Under the terms of the Plan, a required return on the Shareholders'
Equity is deducted from pre-tax profits, and a percentage of any excess amount
is designated as a "Bonus Base". The Bonus Fund for the year equals an average
of the Bonus Base for each of the preceding three years. This Bonus Fund is
allocated by the Committee to the management group based on individual
performance, operating group performance, as well as overall Company
performance.
 
In 1994, the shareholders approved the 1994 Omnibus Stock Plan (the Plan), which
consolidates into a single plan provisions for the grant of stock options, other
stock-based incentives, and the maintenance of an employee stock purchase
program. The Plan replaced the 1982 Employee Stock Purchase Plan and the 1987
Incentive Stock Option Plan, under which no future grants will be made.
Provisions of the Plan give the committee broad discretion to fashion the terms
of awards in order to provide Davey Tree's employees with stock-based incentives
that are appropriate under the circumstances. It is designed to foster long-term
growth and performance by motivating employees through stock-based incentives
and ownership, as well as enhance the Company's ability to attract and retain
qualified employees and directors. Option grants are based on the fair market
value of the Company's Common Shares on the date of grants, as established by
Roulston & Company. All employees of Davey Tree and its subsidiaries are
eligible to participate in the Plan, and all non-employee directors of Davey
Tree are eligible to receive director options under the Plan. The committee
believes the Plan provides incentives to increase the market performance of the
Company's shares, thereby aligning the Company's interests with those of the
shareholders.
 
                                       15
<PAGE>   19
 
The Compensation Committee of the Board of Directors R. Cary Blair, Richard S.
Gray, James H. Miller, J Maurice Struchen
 
INDEBTEDNESS OF MANAGEMENT
 
As part of the Company's 1989 subscription offering, employees of the Company
subscribed for a total of 228,876 Common Shares. These employees were entitled
to finance up to ninety percent of the purchase price of Common Shares by giving
the Company a seven-year promissory note for the balance due with interest at 8%
per annum. As a result, certain officers and a director of the Company were, as
of April 6, 1996, indebted to the Company. Although other officers, directors
and employees were and continue to be indebted to the Company, R. Douglas
Cowan's indebtedness met the Securities and Exchange Act(s) General Rules and
Regulations reporting requirements. Mr. Cowan purchased 12,500 shares, had a
maximum of $61,109 in aggregate indebtedness outstanding at any time during the
year 1995, and is currently indebted to the Company for $31,727.
 
                              INDEPENDENT AUDITORS
 
Deloitte & Touche has been appointed as the Company's independent auditors for
the fiscal year ending December 31, 1996. Deloitte & Touche was created by the
merger of Touche, Ross & Co. with Deloitte, Haskins and Sells in 1989. Touche,
Ross & Co. has served as the Company's independent auditors since 1975. A
representative of Deloitte & Touche is expected to be present at the meeting.
The representative will be given an opportunity to make a statement if he
desires to do so and to respond to questions regarding Deloitte & Touche's
examination of the Company's financial statements and records for the fiscal
year ended December 31, 1995.
 
                                       16
<PAGE>   20
 
      COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934
 
Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
executive officers and directors to file initial reports of ownership and
reports of changes in ownership with the SEC. To the Company's knowledge, based
solely on a review of copies of such forms, all required Section 16(a) reports
were filed on a timely basis except that the Company's executive officers have
not filed reports with respect to the annual allocations of Common Shares to
their ESOP accounts since the later of 1992 or the date they became eligible for
allocations in the ESOP. As the executive officers have recently been advised
that Section 16(a) requires allocations of Common Shares to their ESOP accounts
to be reported, they are in the process of correcting or making the filings to
reflect such allocations.
 
                                    GENERAL
 
VOTING AT THE MEETING
 
Shareholders of record at the close of business on April 6, 1996, are entitled
to vote at the meeting. On that date, a total of 2,266,698 of the Company's
Common Shares were outstanding and entitled to vote. Each of the Company's
common shares is entitled to one vote.
 
Each shareholder has the right to vote cumulatively if any shareholder gives
notice in writing to the President, any Vice President or the Secretary of the
Company at least 48 hours before the time set for the meeting and an
announcement of the notice is made at the beginning of the meeting by the
Chairman or the Secretary, or by or on behalf of the shareholder giving notice.
If cumulative voting is in effect, you will be entitled to cast a number of
votes equal to the number of shares that you are voting multiplied by the number
of direc-
 
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<PAGE>   21
 
tors to be elected. You may cast all of these votes for one nominee or
distribute them among several nominees, as you see fit. If cumulative voting is
in effect, shares represented by each properly signed proxy card will also be
voted on a cumulative basis, with the votes distributed among the nominees in
accordance with the judgment of the persons named in the proxy card.
 
Under Ohio law, directors are elected by the votes of shareholders exercising a
majority of the voting power of the Company present at a meeting at which a
quorum is present, and proposals are adopted or approved by the vote of a
specified percentage of the voting power of the Company. Abstentions and non-
votes are tabulated in determining the votes present at the meeting.
Consequently, an abstention or a non-vote has the same effect as a vote against
a director nominee, as each abstention or non-vote would be one less vote for a
director nominee.
 
If any of the nominees listed on page three becomes unable or declines to serve
as a director, each properly signed proxy card will be voted for another person
recommended by the Board of Directors. However, the Board has no reason to
believe that this will occur.
 
The Board of Directors knows of no other matters that will be presented at the
meeting. However, if other matters do properly come before the meeting, the
person named in the proxy card will vote on these matters in accordance with
their best judgment.
 
SHAREHOLDER PROPOSALS
 
Any shareholder who wished to submit a proposal to be considered for inclusion
in next year's Proxy Statement should send the proposal to the Company on or
before December 14, 1996.
 
EXPENSES OF REQUESTING PROXIES
 
The Company will bear the expense of preparing, printing, and mailing this
Notice and Proxy Statement. In addition to requesting proxies by mail, officers
and
 
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<PAGE>   22
 
regular employees of the Company may request proxies by telephone or in person.
The Company will ask custodians, nominees, and fiduciaries to send proxy
material to beneficial owners in order to obtain voting instructions. The
Company will, upon request, reimburse them for their reasonable expenses for
mailing the proxy material.
 
ANNUAL REPORT
 
The Company's Annual Report to Shareholders, including financial statements for
the fiscal year ended December 31, 1995, is being mailed to shareholders of
record with this Proxy Statement.
 
                                                     For the Board of Directors,
 
                                                     DAVID E. ADANTE
                                                     Secretary
 
April 18, 1996
 
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<PAGE>   23
 
                            YOUR VOTE IS IMPORTANT.
                          PLEASE SIGN, DATE AND RETURN
                                  YOUR PROXY.
<PAGE>   24
 
                         THE DAVEY TREE EXPERT COMPANY
 
           ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON MAY 21, 1996
 
THIS PROXY IS SOLICITED BY YOUR BOARD OF DIRECTORS, WHICH RECOMMENDS THAT YOU
VOTE FOR THE NOMINEES LISTED IN ITEM 1 AND FOR ITEM 2.
 
At the Annual Meeting of Shareholders of the Corporation to be held May 21,
1996, and at any adjournment, David E. Adante, Howard D. Bowles, C. Kenneth
Celmer, Roger C. Funk, and Karl J. Warnke, and each of them, with full power of
substitution in each, are hereby authorized to represent me and to vote my
shares on the following:
 
  1. Elect two Directors to the class to serve for a three year term of office
     expiring at the Corporation's 1999 Annual Meeting of Shareholders. The
     nominees of the Board of Directors are: R. Douglas Cowan and John W. Joy.
 
     (Instruction: On the line below, write the name of any nominee or nominees
     for whom authority to vote is withheld. This proxy cannot be voted for a
     greater number of persons than the number of nominees named.)
 
    ----------------------------------------------------------------------------
 
  2. Any other matter that may properly come before the meeting.
 
UNLESS OTHERWISE SPECIFIED ABOVE, THIS PROXY WILL BE VOTED FOR THE NOMINEES
LISTED IN ITEM 1.
                                              Signed the     day of      , 1996.
 
                                              ----------------------------------
                                                       Please sign here
 
                                              ----------------------------------
                                                 Joint owner if any sign here
 
Please sign this Proxy exactly as your name appears above. If the address on
this Proxy is incorrect, please note your correct address.
 
Please check this box if you plan to attend the Annual Meeting of
Shareholders. / /


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