DELTA AIR LINES INC /DE/
SC 13D/A, 1999-12-06
AIR TRANSPORTATION, SCHEDULED
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<PAGE>   1


                       SECURITIES AND EXCHANGE COMMISSION
                              WASHINGTON, DC 20549

                                  SCHEDULE 13D
                    Under the Securities Exchange Act of 1934
                               (Amendment No. 7)*

                           priceline.com Incorporated
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                     common stock, par value $.008 per share
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                    741503106
- --------------------------------------------------------------------------------
                                 (CUSIP Number)

                            Robert S. Harkey, Esquire
                     Senior Vice President - General Counsel
                              Delta Air Lines, Inc.
                    Hartsfield Atlanta International Airport
                             Atlanta, Georgia 30320
                                 (404) 715-2387
- --------------------------------------------------------------------------------
           (Name, Address and Telephone Number of Person Authorized to
                      Receive Notices and Communications)

                                December 2, 1999
             (Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to report
the acquisition that is the subject of this Schedule 13D, and is filing this
schedule because of Sections 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check
the following box. [ ]

NOTE: Schedules filed in paper format shall include a signed original and five
copies of the schedule, including all exhibits. See Section 240.13d-7(b) for
other parties to whom copies are to be sent.

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

                         (Continued on following pages)
                               (Page 1 of 4 pages)

<PAGE>   2


                                  SCHEDULE 13D

<TABLE>
<S>                                                  <C>
- ----------------------------                         ---------------------------
CUSIP NO.   741503106                                 Page 2 of 4 Pages
- ----------------------------                         ---------------------------
- --------------------------------------------------------------------------------
1      NAME OF REPORTING PERSON
       S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

       Delta Air Lines, Inc.
- --------------------------------------------------------------------------------
2      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*                 (a) |_|
                                                                         (b) |_|
- --------------------------------------------------------------------------------
3      SEC USE ONLY

- --------------------------------------------------------------------------------
4      SOURCE OF FUNDS*

       OO
- --------------------------------------------------------------------------------
5      CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
       ITEMS 2(d) or 2(e)                                                    |_|

- --------------------------------------------------------------------------------
6      CITIZENSHIP OR PLACE OF ORGANIZATION

       Delaware
- --------------------------------------------------------------------------------
                       7     SOLE VOTING POWER

                             7,405,067

                      ----------------------------------------------------------
      NUMBER OF        8     SHARED VOTING POWER
       SHARES
    BENEFICIALLY             0
      OWNED BY        ----------------------------------------------------------
        EACH           9     SOLE DISPOSITIVE POWER
      REPORTING
       PERSON                7,405,067
        WITH          ----------------------------------------------------------
                       10    SHARED DISPOSITIVE POWER

                             0
- --------------------------------------------------------------------------------
11     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

       7,405,067
- --------------------------------------------------------------------------------
12     CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
       SHARES*                                                               |_|

- --------------------------------------------------------------------------------
13     PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

       4.5%
- --------------------------------------------------------------------------------
14     TYPE OF REPORTING PERSON*

       CO
- --------------------------------------------------------------------------------
</TABLE>


                      *SEE INSTRUCTIONS BEFORE FILLING OUT!


<PAGE>   3
- ----------------------------                         ---------------------------
CUSIP NO.   741503106                                 Page 3 of 4 Pages
- ----------------------------                         ---------------------------

               This Amendment No. 7 to Schedule 13D relating to the common stock
of priceline.com Incorporated, a Delaware corporation ("priceline"), is being
filed on behalf of Delta Air Lines, Inc., a Delaware corporation ("Delta"), to
amend the Schedule 13D which was originally filed with the Securities and
Exchange Commission ("SEC") on July 21, 1999 and which was amended on July 30,
1999, August 19, 1999, November 17, 1999, November 18, 1999, November 24, 1999
and December 1, 1999 (the "Schedule 13D"). Unless otherwise indicated, all
capitalized terms used herein but not defined herein shall have the meaning as
set forth in the Schedule 13D.

ITEM 5         INTEREST IN SECURITIES OF PRICELINE.COM

               Item 5 is hereby amended by adding the following information:

               On December 2, 1999, Delta sold 1,195,000 shares of priceline's
common stock in transactions on the Nasdaq National Market, at an average price
per share of approximately $64.1294, for an aggregate sales price of
$76,634,688 (the "Open Market Sales").

               As a result of the Open Market Sales, Delta is the beneficial
owner, pursuant to Rule 13d-3(d)(1), of 7,405,067 shares of priceline's common
stock. The shares beneficially owned by Delta represent approximately 4.5% of
the 163,217,026 shares of priceline's common stock which priceline indicated to
Delta were outstanding on November 16, 1999.

               As a result of the foregoing, Delta ceased to be the beneficial
owner of more than 5.0% of priceline's common stock on December 2, 1999.


<PAGE>   4

- ----------------------------                         ---------------------------
CUSIP NO.   741503106                                 Page 4 of 4 Pages
- ----------------------------                         ---------------------------


                                    SIGNATURE

               After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is true,
complete and correct.

Dated: December 6, 1999                        Delta Air Lines, Inc.


                                               By:  /s/ M. Michele Burns
                                                    ----------------------------
                                                    M. Michele Burns
                                                    Vice President and Treasurer









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