DILLARDS INC
10-Q, 1998-12-15
DEPARTMENT STORES
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             SECURITIES AND EXCHANGE COMMISSION
                              
                   WASHINGTON, D.C.  20549
                              
                              
                          FORM 10-Q

(Mark One)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended  October  31, 1998

                             OR

[ ]  TRANSITION  REPORT PURSUANT TO SECTION 13 OR  15(d)  OF
     THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                to          .

Commission file number 1-6140


                    DILLARD'S, INC.
   (Exact name of registrant as specified in its charter)

     DELAWARE                         71-0388071
 (State or other                     (IRS Employer
 jurisdiction of incorporation      Identification Number)
 or organization)

      1600 CANTRELL ROAD, LITTLE ROCK, ARKANSAS  72201
          (Address of principal executive offices)
                         (Zip Code)

                       (501) 376-5200
    (Registrant's telephone number, including area code)

                Indicate by checkmark whether the Registrant
(1) has filed all reports required to be filed by Section 13
or  15(d) of the Securities Exchange Act of 1934 during  the
preceding  12  months (or for such shorter period  that  the
registrant was required to file such reports), and  (2)  has
been  subject to such filing requirements for  the  past  90
days.  Yes x     No

Indicate  the number of shares outstanding of  each  of  the
issuer's   classes  of  common  stock,  as  of  the   latest
practicable date.

  CLASS A COMMON STOCK  as of October 31, 1998     102,802,724
  CLASS B COMMON STOCK  as of October 31, 1998       4,016,929



                PART I    FINANCIAL INFORMATION

ITEM 1    Financial Statements
<TABLE>
CONSOLIDATED BALANCE SHEETS
DILLARD'S, INC.
(Unaudited)
(Thousands)                                       October 31     January 31     November 1
                                                     1998           1998           1997
ASSETS
CURRENT ASSETS
                                                   <C>            <C>            <C>
  Cash and cash equivalents                           $56,010        $41,833        $65,509
  Trade accounts receivable                         1,411,185      1,158,682      1,054,062
  Merchandise inventories                           2,608,041      1,784,765      2,255,564
  Other current assets                                 55,326         12,777         35,017
        TOTAL CURRENT ASSETS                        4,130,562      2,998,057      3,410,152

INVESTMENTS AND OTHER ASSETS                          418,343         92,298        103,125
PROPERTY AND EQUIPMENT, NET                         3,683,958      2,463,801      2,433,072
CONSTRUCTION IN PROGRESS                               47,597         37,691         20,792
GOODWILL                                              648,966                                   -

                                                   $8,929,426     $5,591,847     $5,967,141

LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES

  Trade accounts payable and accrued expenses      $1,315,473       $530,034     $1,002,641
  Commercial paper                                    158,132        419,136        463,209
  Short-term borrowings                               865,001                                   -
  Federal and state income taxes                      126,248         40,761         43,325
  Current portion of long-term debt                   176,268        107,268        106,564
  Current portion of capital lease obligations          2,409          1,651          1,620
        TOTAL CURRENT LIABILITIES                   2,643,531      1,098,850      1,617,359

LONG-TERM DEBT                                      2,648,838      1,365,716      1,318,159
CAPITAL LEASE OBLIGATIONS                              27,582         12,205         12,588
DEFERRED INCOME TAXES                                 642,706        307,138        261,094
        TOTAL  LIABILITIES                          5,962,657      2,783,909      3,209,200
COMPANY-OBLIGATED MANDATORILY
  REDEEMABLE PREFERRED SECURITIES
  OF SUBSIDIARY GRANTOR TRUSTS                        200,000                                   -
STOCKHOLDERS' EQUITY
  Preferred stock                                         440            440            440
  Common stock                                          1,149          1,143          1,143
  Additional paid-in capital                          677,655        657,137        649,758
  Retained earnings                                 2,362,699      2,314,709      2,207,735
  Less treasury stock                                (275,174)      (165,491)      (101,135)
                                                    2,766,769      2,807,938      2,757,941

                                                   $8,929,426     $5,591,847     $5,967,141
See notes to consolidated financial statements.
</TABLE>


CONSOLIDATED  STATEMENTS  OF INCOME  AND RETAINED EARNINGS
DILLARD'S, INC.
(Unaudited)
(Thousands, except per share data)
<TABLE>

                                                   Three Months Ended        Nine Months Ended         Twelve Months Ended
                                                   October 31  November 1    October 31   November 1   October 31   November 1
                                                      1998        1997          1998         1997         1998         1997

<S>                                                <C>          <C>           <C>         <C>           <C>         <C>
Net sales                                          $2,021,299   $1,592,118    $5,208,019  $4,560,615    $7,279,156  $6,497,994
Service charges, interest, and other                   63,125       47,217       158,290     140,617       202,830     183,449
                                                    2,084,424    1,639,335     5,366,309   4,701,232     7,481,986   6,681,443

Cost and expenses:
  Cost of sales                                     1,368,266    1,056,303     3,449,631   2,997,625     4,845,297   4,289,666
  Advertising, selling, administrative
    and general expenses                              642,880      415,031     1,469,159   1,184,812     1,914,068   1,601,386
  Depreciation and amortization                        68,486       53,901       177,330     156,429       220,840     197,032
  Rentals                                              17,616       10,494        37,799      31,961        60,524      55,161
  Interest and debt expense                            64,871       33,219       133,869      97,158       165,948     128,640
                                                    2,162,119    1,568,948     5,267,788   4,467,985     7,206,677   6,271,885
     INCOME (LOSS) BEFORE INCOME TAXES                (77,695)      70,387        98,521     233,247       275,309     409,558
Income taxes (benefit)                                (27,490)      26,040        37,710      86,300       103,120     151,535
     NET INCOME (LOSS)                                (50,205)      44,347        60,811     146,947       172,189     258,023
Retained earnings at beginning
  of period                                         2,417,176    2,167,838     2,314,709   2,074,214     2,207,735   1,967,692
                                                    2,366,971    2,212,185     2,375,520   2,221,161     2,379,924   2,225,715
Cash dividends declared                                (4,272)      (4,450)      (12,821)    (13,426)      (17,225)    (17,980)
     RETAINED EARNINGS AT END
       OF PERIOD                                   $2,362,699   $2,207,735    $2,362,699  $2,207,735    $2,362,699  $2,207,735

BASIC INCOME (LOSS) PER SHARE                          ($0.47)       $0.40         $0.57       $1.32         $1.59       $2.30
DILUTED INCOME (LOSS) PER SHARE                        ($0.47)       $0.40         $0.56       $1.31         $1.58       $2.29
Cash dividends declared per common share                $0.04        $0.04         $0.12       $0.12         $0.16       $0.16


See notes to consolidated financial statements.
</TABLE>

CONSOLIDATED STATEMENTS OF CASH FLOWS
DILLARD'S, INC.
(Unaudited)
(Thousands)
<TABLE>
                                                                     Nine Months Ended
                                                                      October 31 November 1
                                                                         1998       1997
<S>                                                                   <C>
OPERATING ACTIVITITES
   Net income                                                            $60,811   $146,947
   Adjustments to reconcile net income to net cash
     provided by operating activities, net of effects of acquisition:
       Depreciation and amortization                                     178,765    157,552
       Changes in operating assets and liabilities:
         Decrease in trade accounts receivable                           191,490     76,442
         Increase in merchandise inventories and
           other current assets                                         (401,480)  (724,543)
        (Increase) decrease in investments and other assets               (8,931)     2,909
         Increase in trade accounts payable and
           accrued expenses and income taxes                             529,889    463,639
            NET CASH PROVIDED BY OPERATING ACTIVITIES                    550,544    122,946

INVESTING ACTIVITIES
   Purchase of property and equipment                                   (237,147)  (418,360)
   Acquisition, net of cash acquired and assets held for sale         (2,175,442)
            NET CASH USED IN INVESTING ACTIVITIES                     (2,412,589)  (418,360)

FINANCING ACTIVITIES
   Net (decrease) increase in commercial paper                          (261,004)   334,471
   Net proceeds from short-term borrowings                               865,001
   Proceeds from long-term borrowings                                  1,250,000    200,000
   Proceeds from company-obligated mandatorily redeemable
     preferred securities of subsidiary grantor trusts                   200,000
   Principal payments on long-term debt and
     capital lease obligations                                           (75,625)  (130,870)
   Dividends paid                                                        (12,991)   (14,014)
   Proceeds from sale of common stock                                     20,524      8,377
   Purchase of treasury stock                                           (109,683)  (101,135)
            NET CASH PROVIDED BY FINANCING ACTIVITIES                  1,876,222    296,829

INCREASE IN CASH AND CASH EQUIVALENTS                                     14,177      1,415
Cash and cash equivalents at beginning of period                          41,833     64,094

CASH AND CASH EQUIVALENTS AT END OF PERIOD                               $56,010    $65,509


See notes to consolidated financial statements.
</TABLE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.   The accompanying unaudited consolidated financial statements have been
     prepared  in accordance with generally accepted accounting  principles
     for interim financial information and with the instructions to Form 10-
     Q  and  Article 10 of Regulation S-X. Accordingly, they do not include
     all  of  the information and footnotes required by generally  accepted
     accounting  principles  for  complete financial  statements.   In  the
     opinion of management, all adjustments (consisting of normal recurring
     accruals)  considered  necessary for a  fair  presentation  have  been
     included.   Operating results for the nine month period ended  October
     31,  1998  are not necessarily indicative of the results that  may  be
     expected  for  the  fiscal year ending January 30,  1999  due  to  the
     seasonal  nature of the business.  For further information,  refer  to
     the  consolidated financial statements and footnotes thereto  included
     in  the Company's annual report on Form 10-K for the fiscal year ended
     January 31, 1998.

2.   During  the  thirteen  weeks  ended  October  31,  1998,  the  Company
     completed  its  acquisition (the "Acquisition") of  Mercantile  Stores
     Company,  Inc.  ("Mercantile") pursuant to an Agreement  and  Plan  of
     Merger  dated  May 16, 1998.  Mercantile is a conventional  department
     store   retailer  engaged  in  the  general  merchandising   business,
     operating  119  department or home fashion stores under  13  different
     names in a total of 17 states.

     The  Acquisition  was  accounted for under the  purchase  method  and,
     accordingly,  the  results of operations have  been  included  in  the
     Company's  results  of  operations since  August  13,  1998,  and  the
     purchase   price  has  been  allocated  to  Mercantile's  assets   and
     liabilities  based on their estimated fair values  as  of  that  date.
     Based upon management's initial estimates, the excess of cost over net
     assets acquired is approximately $652 million.

     Subsequent  to the Acquisition, the Company entered into two  separate
     agreements  whereby  the  Company sold in  the  aggregate  26  of  the
     acquired  stores  to  Proffitt's, Inc. and the May  Department  Stores
     Company.   In  addition, the Company entered into  an  agreement  with
     Belk,  Inc.  to exchange seven of the acquired stores for  nine  Belk,
     Inc.  stores  with a fair market value of approximately  $70  million.
     The results of operations of the sold or exchanged stores are included
     in  the  accompanying  statements  of  operations  from  the  date  of
     acquisition to the date of sale or exchange.
     
     The  following  table  sets forth the purchase price  and  preliminary
     purchase  price  allocation  (certain  fair  values  were  based  upon
     preliminary  estimates  and will be adjusted once  final  amounts  are
     determined):
                                                            (in millions)
     Cash paid for stock                                       $   2,940
     Cash paid for outstanding stock options                           3
     Transaction expenses, including investment banking,
          legal and accounting                                        29
     Transaction liabilities, primarily contractually obligated
          severance payments                                          20
     Purchase price                                                2,992
     Historical book value of assets acquired                      1,653
     Excess of purchase price over historical book value
            of  assets  acquired                               $   1,339
                                                            ============

     Allocation of excess purchase price:
            Assets  held  for  sale                           $     306
            Elimination of LIFO inventory reserve                    28
            Increase property and equipment to fair value           444
            Increase pension assets to fair value                    86
            Increase Investments and other assets to fair value     125
            Other adjustments                                       (30)
            Goodwill                                                652
            Changes in deferred income taxes for the tax effect
                   of above adjustments (except goodwill)          (272)
                                                               $  1,339
                                                             ===========

     Goodwill  is  being amortized over 40 years on a straight line  basis.
     The  Company will assess the recoverability of costs in excess of  net
     assets acquired annually based on existing facts and circumstances and
     projected  earnings before interest, depreciation and amortization  on
     an  undiscounted basis.  Should the Company's assessment  indicate  an
     impairment  of  this  asset in the future, an appropriated  write-down
     will be recorded.

     The  following unaudited pro forma condensed statements of  operations
     give  effect to the Acquisition and related financing transactions  as
     if  such  transactions had occurred at the beginning  of  the  periods
     presented (in millions, except per share data):
                                           39 Weeks Ended
                                    October  31, 1998  November 1, 1997

     Net  sales                             $6,057            $5,998
     Net  income (loss)                         (9)               58
     Basic income (loss) per share            (.08)              .52
     Diluted income (loss) per share          (.08)              .51

     The  pro  forma  amounts  reflect the results  of  operations  of  the
     Company, the acquired business and the following adjustments:
        Elimination of sales, cost of goods sold and operating expenses
         related to the stores subsequently sold.
        Depreciation on property and equipment and amortization of intangible
         assets based on the estimated purchase price allocation.
        Interest expense on the debt incurred in connection with the
         Acquisition.
        Adjustment of income tax expense related to the above.

     The   foregoing  unaudited  pro  forma  information  is  provided  for
     illustrative  purposes only and does not purport to be  indicative  of
     results  that  actually would have been achieved had  the  Acquisition
     been  consummated  on  the first day of the periods  presented  or  of
     future results.

3.   The Company financed the Acquisition through the issuance of long-term
     notes, commercial paper and short-term borrowings.  The Company's borrowing
     arrangements as of October 31, 1998 are as follows (in thousands):

     Short-term debt:
          Commercial paper                             $   158,132
          Receivables financing                            865,001
     
               Total short-term debt                   $ 1,023,133
                                                       ===========
     Long-term debt:
          Unsecured notes at rates ranging from
               6.125% to 9.50% due 1999 through 2027   $ 2,000,000
          Unsecured 9.25% note of DIC due 2001             100,000
          Mortgage notes payable monthly or
               quarterly (some with balloon
               payments) over periods up to 31
               years from inception and bearing
               interest at rates ranging from
               6.25% to 13.25%                              68,106
          Coupon reset notes at rates ranging from
               6.08% to 6.39% due 2010 through 2013        500,000
          Unsecured Mercantile notes assumed at rates
               ranging from 6.70% to 8.20% due
               2002 through 2022                           157,000
               Total long-term debt                    $ 2,825,106
                                                       ===========

     Capital Securities:
       Company-obligated mandatorily redeemable preferred
         securities of subsidiary grantor trusts      $   200,000
                                                      ===========


     Receivables financing - On August 14, 1998, a wholly-owned  subsidiary
     of  the  Company  entered into a liquidity facility with  Park  Avenue
     Receivables  Corporation providing for a maximum borrowing  of  $1,350
     million.  Borrowings under the facility are secured by the credit card
     receivables  of  the  Company, which are  owned  by  its  wholly-owned
     subsidiary.
     
     Capital  Securities  -  The  Capital Securities  represent  beneficial
     ownership  interests in the assets of Dillard's Capital Trust  I  (the
     "Trust"), a wholly owned subsidiary of the Company.  The Trust  exists
     for  the  sole purpose of issuing the Capital Securities and investing
     the  proceeds in 7.5% Subordinated Deferrable Interest Debentures (the
     "Subordinated  Debentures") issued by the Company.   The  Subordinated
     Debentures  will  mature on August 1, 2038.  Holders  of  the  Capital
     Securities  are  entitled  to  receive cumulative  cash  distributions
     payable quarterly at the annual rate of 7.5% of the liquidation amount
     of  $25  per Capital Security.  The Capital Securities are subject  to
     mandatory redemption upon repayment of the Subordinated Debentures.
     

4.     On  February  21,  1997,  the  Board  of  Directors  authorized  the
     implementation of a Class A common stock repurchase program of  up  to
     $300 million.  For the quarter ended October 31, 1998, no additional 
     shares were purchased.

5.   Income Per Share

     The  following table sets forth the computation of basic  and  diluted
     income (loss) per share.
<TABLE>
 (thousands,  except per share data)  Three  Months  Ended   Nine Months Ended
                                      October 31  November 1  October 31 November 1
                                        1998        1997         1998      1997
    <S>                               <C>       <C>          <C>        <C>
     Basic:
      Net Income (Loss)               $ (50,205) $ 44,347     $ 60,811   $146,947
      Average shares outstanding        106,820   110,869      107,290    111,564
      Income (loss) per shares - basic    ($.47)     $.40         $.57       $1.32

     Diluted:
      Net Income (Los    s)           $(50,205)  $ 44,347     $ 60,811   $146,947
      Preferred stock dividends             (6)        (6)         (17)       (17)
      Net income (loss) available for
       per-share calculations           (50,211)   44,341      $60,794   $146,930


       Average   shares  outstanding    106,820   110,869      107,290    111,564
      Stock options                          -      1,246          567        696
      Total average equivalent shares   106,820   112,115      107,857    112,260
      Income (loss) per share - diluted   ($.47)    $ .40         $.56      $ 1.31

</TABLE>
                                            Twelve Months Ended
                                           October 31 November 1
                                             1998       1997

     Basic:
     Net    Income                        $172,189      $258,023
     Average shares outstanding            108,098       112,067
      Income per share - basic               $1.59         $2.30

     Diluted:
       Net Income                        $172,189      $ 258,023
       Preferred stock dividends              (22)           (22)
       Net income available for
       per-share calculations             172,167        258,001


       Average shares outstanding         108,098        112,067
       Stock options                          594            577
      Total average equivalent shares     108,692        112,644
      Income per share - diluted            $1.58         $ 2.29


      Options  to  purchase 4,845,690 and 76,740 shares of Class  A  common
      stock at prices ranging  from $32.25 to $45.13 per share were 
      outstanding at October 31, 1998 and November  1,  1997,  respectively, 
      but  were  not  included in the computation of diluted income per share
      because they would have been antidilutive.


ITEM 2  Management's Discussion And Analysis Of
        Financial Condition And Results Of Operations

Results of Operations

     The following table sets forth operating results expressed as a percentage
     of net sales for the periods indicated:


 
<TABLE>
                                              Three Months Ended        Nine Months Ended        Twelve Months Ended
                                            October 31  November 1   October 31  November 1   October 31  November 1
                                               1998        1997         1998        1997         1998        1997
<S>                                              <C>         <C>          <C>         <C>          <C>         <C>
Net sales                                        100.0%      100.0%       100.0%      100.0%       100.0%      100.0%

Cost of sales                                     67.7        66.3         66.2        65.7         66.6        66.0
Gross profit                                      32.3        33.7         33.8        34.3         33.4        34.0


Advertising, selling, administrative
  and general expenses                            31.8        26.1         28.2        26.0         26.3        24.6
Depreciation and amortization                      3.4         3.4          3.4         3.4          3.0         3.0
Rentals                                            0.9         0.7          0.7         0.7          0.8         0.9
Interest and debt expense                          3.2         2.1          2.6         2.2          2.3         2.0
     Total operating expenses                     39.3        32.3         34.9        32.3         32.4        30.5


Other income                                       3.1         3.0          3.0         3.1          2.8         2.8
Income (loss) before income taxes (benefit)       (3.9)        4.4          1.9         5.1          3.8         6.3
Income taxes (benefit)                            (1.4)        1.6          0.7         1.9          1.4         2.3
Net income (loss)                                 (2.5)        2.8          1.2         3.2          2.4         4.0

</TABLE>

       During  the  thirteen  weeks ended October  31,  1998,  the  Company
     completed  its  acquisition (the "Acquisition") of  Mercantile  Stores
     Company,  Inc.  ("Mercantile") pursuant to an Agreement  and  Plan  of
     Merger  dated  May 16, 1998.  Mercantile is a conventional  department
     store   retailer  engaged  in  the  general  merchandising   business,
     operating  119  department or home fashion stores under  13  different
     names in a total of 17 states.

     The  Acquisition  was  accounted for under the  purchase  method  and,
     accordingly,  the  results of operations have  been  included  in  the
     Company's  results  of  operations since  August  13,  1998,  and  the
     purchase   price  has  been  allocated  to  Mercantile's  assets   and
     liabilities  based on their estimated fair values  as  of  that  date.
     Based upon management's initial estimates, the excess of cost over net
     assets acquired is approximately $652 million.

     Subsequent  to the Acquisition, the Company entered into two  separate
     agreements  whereby  the  Company sold in  the  aggregate  26  of  the
     acquired  stores  to  Proffitt's, Inc. and the May  Department  Stores
     Company.   In  addition, The Company entered into  an  agreement  with
     Belk,  Inc.  to exchange seven of the acquired stores for  nine  Belk,
     Inc.  stores.   The  results of operations of the  sold  or  exchanged
     stores are included in the accompanying statements of operations  from
     the date of acquisition to the date of sale or exchange.

     Net  sales  for  the  third quarter of 1998 were $2,021.3  million  as
     compared to $1,592.1 million for the third quarter of 1997.   This  is
     an  increase of 27%.  The increase was primarily due to the additional
     number  of retail stores operated by the Company (resulting  from  new
     store  growth and the Acquisition), partially offset by a  decline  in
     comparable  store  sales  of 1%.  At October  31,  1998,  the  Company
     operated  343 stores, as compared to 268 stores at November  1,  1998.
     For  the  nine months ended October 31, 1998 the total sales  increase
     14%  compared to the first nine months of 1997.  The comparable stores
     increase  for  the  nine months was 2%.  For the twelve  months  ended
     October  31, 1998 the total sales increase was 12% compared  to  1997.
     The comparable stores increase for this period was 2%. The majority of
     the increase in sales was attributable to an increase in the volume of
     goods sold rather than an increase in the price of goods.

     Cost of sales for the three, nine and twelve months ended October  31,
     1998  included  a  charge  of  $39  million  for  inventory  valuation
     adjustments resulting from the alignment of Mercantile inventories  to
     reflect  the  Company's merchandising and pricing philosophy.   Before
     this  charge,  cost of sales decreased to 65.8% of net sales  for  the
     third quarter of 1998 compared to 66.3% for the third quarter of 1997.
     Prior to the charge, cost of sales decreased to 65.4% of net sales for
     the  nine months ended October 31, 1998 from 65.7% for the first  nine
     months  of  1997.  Prior to the charge, cost of sales was constant  at
     66.0%  of  net sales for the twelve months ended October 31, 1998  and
     November 1, 1997

     Included in selling, general and administrative expenses ("SG&A")  for
     the  three, nine and twelve months ended October 31, 1998 were certain
     business  integration and consolidation expenses  ("BICE")  associated
     with  the  integration of Mercantile into the Company.  BICE  included
     $43  million of severance costs, $26 million of lease rejection  costs
     for facilities closed subsequent to the Acquisition and $22 million of
     costs  associated  with operating Mercantile central office  functions
     for  a  transitional period.  Before such Acquisition related charges,
     SG&A  expenses  as a percentage of nets sales increase from  26.1%  to
     27.2% for the third quarter of 1998, from 26.0% to 26.5% for the first
     nine  months  of 1998, and from 24.6% to 25.0% for the  twelve  months
     ended  October 31, 1998.  The increases were primarily due to increase
     selling  payroll  expenses, as well as systems integration  and  other
     consolidation   and   integration   expenses   associated   with   the
     Acquisition.   The Company is continuing the process of  consolidating
     various  administrative support functions such as  marketing,  buying,
     advertising, accounting and management information systems, as well as
     aligning store operating and distribution methodologies.  The  Company
     estimates  that  SG&A  expenses  for 1998  periods  included  addition
     payroll  and  other systems integration expenses associated  with  the
     Acquisition of approximately $20 million.  The Company has taken steps
     to  reduce payroll and other overhead expenses, and expects to achieve
     cost  reductions  as  a  result of a more efficient  overhead  expense
     structure  and increase purchasing power derived from the  combination
     of the two companies.

     Depreciation   and  amortization  expense  remained  constant   as   a
     percentage  of  sales  for  the three, nine and  twelve  months  ended
     October  31,1998 compared to the three, nine and twelve  months  ended
     November 1, 1997.

     Rental  expense increased from .7% of net sales for the third  quarter
     of  1997 to .9% for the third quarter of 1998.  This increase reflects
     the  relatively  higher percentage of leased property  of  Mercantile.
     For  the  nine  months ended October 31, 1998 and  November  1,  1997,
     rental  expense  was  .7% of net sales.  For the twelve  months  ended
     October  31, 1998 and November 2, 1997, rental expense decreased  from
     .9% to .8% of net sales.

     Interest and debt expense increased to 3.2% of net sales for the third
     quarter of 1998 from 2.1% in the third quarter of 1997.  For the  nine
     months  ended October 31, 1998 interest and debt expense increased  to
     2.6%  of  net sales compared to 2.2% of net sales for the nine  months
     ended  November 1, 1997. For the twelve months ended October 31,  1998
     and November 1, 1997 interest and debt expense increased from 2.0%  to
     2.3% of net sales.  The increase in interest and debt expense was  due
     to increased debt incurred to finance the Acquisition.

     Service  charges, interest and other income increased to 3.1%  of  net
     sales for the third quarter of 1998 from 3.0% in the third quarter  of
     1997.  For the nine months ended October 31, 1998 and November 1, 1997
     service charges, interest and other income decreased from 3.1% to 3.0%
     of  net  sales.   For  the twelve months ended October  31,  1998  and
     November  1, 1997 the service charges, interest and other  income  was
     constant at 2.8% of net sales.
     
     The effective federal and state income tax rate was 37% for 1997.  The
     effective  federal and state income tax rate was 38.2% and  37.5%  for
     the three and nine months ended October 31, 1998, respectively, giving
     effect to the non-deductibility of the amortization of goodwill.


     Financial Condition

     As   discussed  above,  the  Company  completed  its  acquisition   of
     Mercantile  on  August 13, 1998.  Subsequent to the  Acquisition,  the
     Company  entered  into an agreement to dispose of 26 of  the  acquired
     stores.   The Company funded the Acquisition by issuing $1.15  billion
     of  debt  in underwritten public offerings.  In addition, a subsidiary
     of  the  Company  issued  $200 million in  Capital  Securities  in  an
     underwritten public offering.  Additionally, a wholly owned subsidiary
     of  the  Company  entered  into  a short  term  borrowing  arrangement
     providing  for  a maximum funding of $1.35 billion.   At  October  31,
     1998, $865 million remained outstanding under this facility.

     The Company invested $261 million in capital expenditures for the nine
     months ended October 31, 1998 as compared to $334 million for the nine
     months  ended November 1, 1997.  In the first nine months of 1998  the
     Company opened seven new stores (one of which was a replacement store)
     and  expanded  and  remodeled two stores exclusive of  the  Mercantile
     acquisition.   The  Company closed two stores during  the  first  nine
     months  of  1998.  During 1997, the Company built twelve  new  stores,
     expanded and remodeled four stores, acquired eleven stores and  closed
     three.

     On   February  21,  1997,  the  Board  of  Directors  authorized   the
     implementation of a Class A common stock repurchase program of  up  to
     $300  million.   For the nine months of 1998, a total of  3.0  million
     shares were purchased for a total of $109.7 million.

     Merchandise  inventories  increased  by  15%  from  $2.25  billion  at
     November  1, 1997 to $2.6 billion at October 31, 1998.  This  increase
     reflects  the  Acquisition  as well as other  store  openings.   On  a
     comparable store basis, merchandise inventories decreased by 4%.

     Increases in other balance sheet accounts between January 31, 1998 and
     October  31,  1998  reflect  Mercantile  balances  obtained   in   the
     Acquisition and normal seasonal variations within the retail industry.
     The   levels   of  merchandise  inventories  and  accounts  receivable
     fluctuate  due  to the seasonal nature of the retail business.   Along
     with  the  fluctuations  in these current  assets,  there  is  also  a
     corresponding  fluctuation in trade accounts  payable  and  commercial
     paper.

     Subsequent   to  October  31,  1998,  the  Company  issued   debt   in
     underwritten  public  offerings.  On November  4,  1998,  the  Company
     issued $150 million of 5.79% Notes due November 15, 2001.  On November
     16, 1998, the Company issued $100 million of 6.625% Notes due November
     15,  2008.  On  December 7, 1998, The Company issued $150  million  7%
     notes due December 1, 2028.  After these offerings, the Company has an
     effective  shelf  registration for securities in the  amount  of  $750
     million.
     
     
     Year 2000 Readiness Statement

     The  Company  is actively addressing the issues related  to  the  date
     change  in year 2000.  This is necessary because many computer systems
     were written using only two digits to contain the year in date fields.
     On  January  1, 2000 many of these programs will fail to perform  date
     calculations  correctly  and produce erroneous  results.   This  could
     temporarily prevent the Company from processing business transactions.
     The Company began efforts as early as 1996 to address this issue.

     Currently,  all computer systems including both IT and non-IT  systems
     have been assessed and work is well under way to remediate the systems
     that  are  not year 2000 compliant.  The non-IT systems are  primarily
     systems  with  embedded  processors such  as  telephone  and  security
     systems.   The  non-IT  systems  have substantially  been  remediated.
     Approximately  75%  of  the IT systems have been  remediated  or  were
     originally developed as year 2000 compliant.  The remediation  of  the
     remaining  IT  systems is expected to be complete no  later  than  the
     second  quarter  of  1999.   The  Company  has  obtained  letters   of
     certification from its mission-critical computer systems and  software
     vendors.

     The  external  cost  (payments to equipment and  service  vendors)  of
     remediating  non-compliant systems incurred thus far is  approximately
     $1.2 million.  The Company believes the external cost to remediate all
     systems  will  not  exceed $2.5 million in total.   Additionally,  the
     Company  will incur internal costs in its remediation process.   These
     internal  costs  relate  principally  to  the  payroll  costs  of  the
     information  systems  group  and other costs  related  to  the  normal
     operation  of the Company's data centers.  The Company does not  track
     these  costs  separately.  All costs associated with year 2000  issues
     will be funded from the Company's existing sources of liquidity.

     There  are  significant risks associated with the  year  2000  issues.
     Many  of  these  risks such as those associated with electrical  power
     and/or  telecommunications are outside the reasonable control  of  the
     Company.   Also, the failure of a significant number of the  Company's
     business  partners  could  have a material  impact  on  the  Company's
     operations.   These  risks  are largely outside  the  control  of  the
     Company.    Although   the  Company  believes  its   remediation   and
     contingency planning efforts adequately identify and address the  year
     2000  issues  that are within the Company's reasonable control,  there
     can  be  no  assurance  that  the  Company's  efforts  will  be  fully
     effective.  Due to these significant risks the Company's management is
     monitoring  these  efforts very closely.  The Audit Committee  of  the
     Board  of  Directors is periodically updated concerning the status  of
     the year 2000 efforts.

     Business  resumption  contingency plans have been  completed  for  the
     mission-critical  systems.  These plans address how the  Company  will
     continue to do business until the mission-critical system that  failed
     has  been  remediated.  These plans will be periodically  reviewed  to
     determine if changing business conditions necessitate a change in  the
     contingency plan.
     
      Forward- Looking Information
     
     The Company cautions that any forward-looking statements (as such term
     is  defined in the Private Securities Litigation Reform Act  of  1995)
     contained  in this quarterly report on Form 10-Q or made by management
     of  the  Company  involve risks and uncertainties and are  subject  to
     change  based  on  various important factors. The  following  factors,
     among  others,  could affect the Company's financial  performance  and
     could  cause  actual results for 1998 and beyond to differ  materially
     from   those   expressed  or  implied  in  any  such   forward-looking
     statements:  economic and weather conditions in the regions  in  which
     the  Company's  stores  are located and their  effect  on  the  buying
     patterns  of  the  Company's customers, changes in  consumer  spending
     patterns  and  debt  levels, trends in personal bankruptcies  and  the
     impact of competitive market factors.
     
Item 3.  Quantitative and Qualitative Disclosure About Market Risk.

     During  the nine months ended October 31, 1998, the Company  issued  a
     total of $1,450 million of securities as outlined below
                                Amount       Interest
     Description              (millions)      Rate        Maturity
          Notes                $  100          6.30 %       2008
          Notes                   200          6.43         2004
          Notes                   100          6.69         2007
          Debentures              200          7.13         2018
          Reset Put Securities    100          6.08         2010
          Reset Put Securities    100          6.17         2011
          Reset Put Securities    150          6.31         2012
          Reset Put Securities    150          6.39         2013
          Notes                   150          6.125        2003
          Capital Securities of
               Subsidiary         200          7.50         2038


Item 4. Submission of matters to a Vote of Security Holders

     None


PART II   OTHER INFORMATION


ITEM 5  Other Information

Ratio of Earnings to Fixed Charges

The  Company has calculated the ratio of earnings to fixed charges pursuant
to  Item 503 of Regulation S-K of the Securities and Exchange Commission as
follows:

Three Months Ended                     Fiscal   Year    Ended
October  31 November 1   January 31 February 1 February 3 January  28 January 29
 1998         1997          1998       1997       1996  *    1995       1994
 1.64         3.08          3.69       3.61       2.86       3.72       3.57

 * 53 Weeks




ITEM 6    Exhibits and Reports on Form 8-K

    (a)  Exhibit (12):  Statement re:  Computation of Ratio of Earnings  to
                        Fixed Charges

       (b)  Reports on Form 8-K filed during the third quarter:

             The Company filed a report dated October 23, 1998, relating to
       the  issue  of  $150 million aggregate principal  amount  of  6.125%
       Notes maturing on November 1,2003.

             The Company filed a report dated October 29, 1998, relating to
       the  issue  of  $150 million aggregate principal  amount  of  5.790%
       Notes maturing on November 15, 2001.

          The  Company filed a report dated November 10, 1998, relating  to
       the  issue  of  $100 million aggregate principal  amount  of  6.625%
       Notes maturing on November 15, 2008.

             The Company filed a report dated December 1, 1998, relating to
       the  issue of $150 million aggregate principal amount of 7.0%  Notes
       maturing on December 1, 2028.







                                     SIGNATURES


Pursuant  to the requirements of the Securities Exchange Act of  1934,  the
Registrant  has duly caused this report to be signed on its behalf  by  the
undersigned thereunto duly authorized.

                                   DILLARD'S, INC.
                                   (Registrant)


DATE: December 15, 1998         /s/ James I. Freeman
                                   James I. Freeman
                              Senior Vice President & Chief Financial Officer
                                (Principal Financial & Accounting Officer)





                 EXHIBIT INDEX

               Exhibits to Form 10-Q




  Exhibit Number    Exhibit



       12          Statement re:  Computation of Ratio of Earnings
                            to Fixed Charges





EXHIBIT 12 - STATEMENT RE: COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES

(Unaudited)
(Dollar amounts in thousands)




<TABLE>
                                  Nine Months Ended             Fiscal Year Ended
                                October 31 November 1    January 31 February 1 February 3 January 28 January 29
                                   1998       1997          1998       1997       1996       1995       1994
<S>                               <C>        <C>            <C>       <C>        <C>        <C>        <C>
Consolidated pretax income         $98,521   $233,247       $410,035  $378,761   $269,653   $406,110   $399,534
Fixed charges (less capitalized
interest)                          146,469    107,812        147,466   139,188    139,666    145,921    152,568

EARNINGS                          $244,990   $341,059       $557,501  $517,949   $409,319   $552,031   $552,102


Interest                          $133,869    $97,158       $129,237  $120,599   $120,054   $124,282   $130,915
Capitalized interest                 2,631      3,012          3,644     4,420      3,567      2,545      1,882
Interest factor in rent expense     12,600     10,654         18,229    18,589     19,612     21,639     21,653

FIXED CHARGES                     $149,100   $110,824       $151,110  $143,608   $143,233   $148,466   $154,450


Ratio of earnings to fixed charg      1.64       3.08           3.69      3.61       2.86       3.72       3.57
</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-30-1999
<PERIOD-END>                               OCT-31-1998
<CASH>                                          56,010
<SECURITIES>                                         0
<RECEIVABLES>                                1,411,185
<ALLOWANCES>                                    42,316
<INVENTORY>                                  2,608,041
<CURRENT-ASSETS>                             4,130,562
<PP&E>                                       5,392,434
<DEPRECIATION>                               1,660,879
<TOTAL-ASSETS>                               8,929,426
<CURRENT-LIABILITIES>                        2,643,531
<BONDS>                                      2,676,420
                                0
                                        440
<COMMON>                                         1,149
<OTHER-SE>                                   2,765,180
<TOTAL-LIABILITY-AND-EQUITY>                 8,929,426
<SALES>                                      5,208,019
<TOTAL-REVENUES>                             5,366,309
<CGS>                                        3,449,631
<TOTAL-COSTS>                                3,449,631
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                44,259
<INTEREST-EXPENSE>                             133,869
<INCOME-PRETAX>                                 98,521
<INCOME-TAX>                                    37,710
<INCOME-CONTINUING>                             60,811
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    60,811
<EPS-PRIMARY>                                      .57
<EPS-DILUTED>                                      .56
        

</TABLE>


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