DILLARDS INC
10-Q, 1999-09-14
DEPARTMENT STORES
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                          UNITED STATES
               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C.  20549

                            FORM 10-Q

(Mark One)

[x]       QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended July 31, 1999

                               OR

[  ]       TRANSITION REPORT PURSUANT TO SECTION 13 OR  15(d)  OF
     THE SECURITES EXCHANGE ACT OF 1934

For the transition period from __________ to __________.

Commission file number 1-6140

                         DILLARD'S, INC.
     (Exact name of registrant as specified in its charter)

          DELAWARE                           71-0388071
  (State or other jurisdiction              (IRS Employer
   of incorporation or organization)         Identification Number)

        1600 CANTRELL ROAD, LITTLE ROCK, ARKANSAS  72201
             (Address of principal executive office)
                           (Zip Code)


                         (501) 376-5200
      (Registrant's telephone number, including area code)


                Indicate by checkmark whether the Registrant  (1)
     has filed all reports required to be filed by Section 13  or
     15(d)  of  the  Securities Exchange Act of 1934  during  the
     preceding  12  months  (or for such shorter  time  that  the
     registrant was required to file such reports), and  (2)  has
     been  subject to such filing requirements for  the  past  90
     days.  Yes x No_

     Indicate  the number of shares outstanding of  each  of  the
     issuer's   classes  of  common  stock,  as  of  the   latest
     practicable date.



         CLASS A COMMON STOCK as of July 31, 1999     111,391,068
         CLASS B COMMON STOCK as of July 31, 1999       4,016,929


<PAGE>



                              Index

                         DILLARD'S, INC.


                                                                      Page
Part I.  Financial Information                                       Number


  Item 1.  Financial Statements (Unaudited):

       Consolidated Balance Sheets as of July 31, 1999,
       January 30, 1999 and August 1, 1998.                            3

       Consolidated  Statements of Income and  Retained  Earnings
       for the Three, Six and Twelve Month Periods Ended
       July 31, 1999 and August  1, 1998.                              4

       Consolidated Statements of Cash Flows for the  Six  Months
       Ended July 31, 1999 and August  1, 1998.                        5

       Notes to Consolidated Financial Statements.                     6

Item 2.  Management's Discussion and Analysis of Financial Condition
             and Results of Operations.                                8

Item 3.   Quantitative  and Qualitative Disclosure  About  Market
            Risk.                                                     13


Part II.  Other Information

   Item  4.  Submission of Matters to a Vote of Security Holders.     13

   Item  5.  Other Information.                                       14

   Item  6.  Exhibits   and   Reports   on    Form    8-K.            14



Signatures                                                            14



<PAGE>



PART I. FINANCIAL INFORMATION


ITEM 1  Financial Statements

DILLARD'S, INC.
CONSOLIDATED BALANCE SHEETS
(Unaudited)
(Amounts in Thousands)
<TABLE>

                                                    July 31,         January 30,         August 1,
                                                      1999              1999                1998

<S>                                               <C>                <C>                <C>
Assets
Current Assets:
  Cash and cash equivalents                      $   138,546       $    72,401         $   65,019
  Trade accounts receivable, net                     987,986         1,192,572          1,027,344
  Merchandise inventories                          2,342,234         2,157,010          1,863,459
  Other current assets                                16,576            15,728             13,294

    Total current assets                           3,485,342         3,437,711          2,969,116

Property and Equipment, net                        3,629,902         3,684,629          2,545,952
Goodwill, net                                        651,107           659,262                  -
Other Assets                                         461,414           395,957            113,462

Total Assets                                     $ 8,227,765       $ 8,177,559        $ 5,628,530


Liabilities and Stockholders' Equity
Current  Liabilities:
  Trade accounts payable and accrued expenses    $   996,422       $   921,187        $   696,486
  Commercial paper                                    17,794                -             229,366
  Federal and state income taxes                      20,343             5,930             26,782
  Current portion of long-term debt                    7,289           164,289            157,268
  Current portion of capital lease obligations         2,433             2,396              1,596

    Total current liabilities                      1,044,281         1,093,802          1,111,498

Long-term Debt                                     2,999,498         3,002,595          1,362,173
Capital  Lease Obligations                            25,860            27,000             11,532
Deferred Income Taxes                                681,061           681,061            322,028
Guaranteed Preferred Beneficial Interests in the
  Company's Subordinated Debentures                  531,579           531,579                  -

Stockholders' Equity:
  Preferred stock                                        -                 440                440
  Common stock                                         1,154             1,150              1,149
  Additional paid-in capital                         692,140           682,313            677,708
  Retained earnings                                2,527,366         2,432,793          2,417,176
  Less treasury stock                               (275,174)         (275,174)          (275,174)

Total stockholder's equity                         2,945,486         2,841,522          2,821,299

Total Liabilities and Stockholders' Equity       $ 8,227,765       $ 8,177,559        $ 5,628,530


See notes to consolidated financial statements.
</TABLE>
<PAGE>


DILLARD'S, INC.
CONSOLIDATED STATEMENTS OF INCOME AND RETAINED EARNINGS
(Unaudited)
(Amounts in Thousands, except per share data)

<TABLE>

                                           Three Months Ended            Six Months Ended             Twelve Months Ended

                                          July 31,     August 1,        July 31,      August 1,         July 31,    August 1,
                                            1999          1998             1999         1998              1999        1998

<S>                                     <C>            <C>            <C>            <C>             <C>               <C>
Net Sales                               $1,896,925     $1,504,504     $4,023,663     $3,186,720      $8,633,684        $6,849,976
Service Charges, Interest, and Other        61,333         47,496        126,201         95,165         246,019           186,921

                                         1,958,258      1,552,000      4,149,864      3,281,885       8,879,703         7,036,897

Costs and Expenses:
  Cost of sales                          1,230,628        964,144      2,630,015      2,081,365       5,766,745         4,533,334
  Advertising, selling, administrative
    and general expenses                   523,462        412,231      1,056,175        826,279       2,300,108         1,686,219
  Depreciation and amortization             72,703         54,290        145,687        108,844         276,514           206,255
  Rentals                                   15,673          9,892         31,503         20,183          79,302            53,402
  Interest and debt expense                 57,401         35,342        120,118         68,998         247,800           134,296

                                         1,899,867      1,475,899      3,983,498      3,105,669       8,670,469         6,613,506

Income Before Income Taxes                  58,391         76,101        166,366        176,216         209,234           423,391
Income taxes                                22,185         28,155         63,215         65,200          81,840           156,650

Net Income                                  36,206         47,946        103,151        111,016         127,394           266,741

Retained Earnings At Beginning Of Period 2,495,461      2,373,513      2,432,793      2,314,709       2,417,176         2,167,838

                                         2,531,667      2,421,459      2,535,944      2,425,725       2,544,570         2,434,579
Cash dividends declared                     (4,301)        (4,283)        (8,578)        (8,549)        (17,204)          (17,403)

Retained Earnings At End Of Period      $2,527,366     $2,417,176     $2,527,366     $2,417,176      $2,527,366        $2,417,176


Earnings per common share:
  Basic                                      $0.34          $0.45          $0.96          $1.03          $1.19             $2.44
  Diluted                                    $0.34          $0.45          $0.96          $1.03          $1.19             $2.43

Cash dividends declared per
  common share                               $0.04          $0.04          $0.08          $0.08          $0.16             $0.16


See notes to consolidated financial statements.
</TABLE>
<PAGE>


DILLARD'S, INC.
CONSOLIDATED STATEMENT OF CASH FLOWS
(Unaudited)
(Amounts in Thousands)

<TABLE>

                                                                     Six Months Ended
                                                                July 31, 1999   August 1, 1998
<S>                                                            <C>             <C>
Operating Activities:
Net income                                                     $    103,151    $ 111,016
  Adjustments to reconcile net income to
    net cash provided by operating activities:
    Depreciation and amortization                                   146,124      110,030
    Changes in operating assets and liabilities:
      Decrease  in trade accounts receivable, net                   204,586      131,338
      Increase in merchandise inventories and other current assets (186,072)     (79,211)
      Increase in other assets                                      (67,333)     (22,350)
      Increase in trade accounts payable and accrued expenses
       and income taxes                                              89,648      167,363

Net cash provided by operating activities                           290,104      418,186

Investing Activities:
  Purchases of property and equipment                               (81,366)    (153,304)

Net cash used in investing activities                               (81,366)    (153,304)

Financing Activities:
  Net increase (decrease)  in commercial paper                       17,794     (189,770)
  Principal payments on long-term debt and capital lease
     obligations                                                   (161,200)     (54,271)
  Cash dividends paid                                                (8,578)      (8,549)
  Proceeds from issuance of common stock                              9,831       20,577
  Retirement of preferred stock                                        (440)          -
  Proceeds from long-term borrowings                                     -       100,000
  Purchase of treasury stock                                             -      (109,683)                             (109

Net cash used in financing activities                              (142,593)    (241,696)

Increase in cash and cash equivalents                                66,145       23,186
Cash and cash equivalents, beginning of year                         72,401       41,833

Cash and cash equivalents, end of year                        $     138,546     $ 65,019


See notes to consolidated financial statements.
</TABLE>
<PAGE>

                         DILLARD'S, INC.
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                           (Unaudited)
                          July 31, 1999


Note 1.    Basis of Presentation

The accompanying unaudited consolidated financial statements of
Dillard's, Inc. (the "Company") have been prepared in accordance
with generally accepted accounting principles for interim
financial information and with the instructions to Form 10-Q and
Article 10 of Regulation S-X.  Accordingly, they do not include
all of the information and footnotes required by generally
accepted accounting principles for complete financial statements.
In the opinion of management, all adjustments (consisting of
normal recurring accruals) considered necessary for a fair
presentation have been included.  Operating results for the
three, six and twelve month periods ended July 31, 1999 are not
necessarily indicative of the results that may be expected for
the fiscal year ending January 29, 2000 due to the seasonal
nature of the business.  For further information, refer to the
consolidated financial statements and footnotes thereto included
in the Company's annual report on Form 10-K for the fiscal year
ended January 30, 1999.

Note 2. Earnings Per Share Data

The following table sets forth the computation of basic and
diluted earnings per share ("EPS") for the periods indicated (in
thousands, except per share data).

<TABLE>
                             Three Months Ended   Six Months Ended   Twelve Months Ended
                             July 31,  August 1,  July 31, August 1,  July 31,  August 1
                               1999      1998       1999     1998       1999       1998
<S>                          <C>       <C>        <C>       <C>        <C>       <C>
Basic:
 Net Income                  $36,206   $47,946    $103,151  $111,016   $127,394  $266,741
 Preferred stock dividends        (3)       (6)         (8)      (11)       (19)      (22)
 Net earnings available for
  per-share calculations     $36,203   $47,940    $103,143   $111,005  $127,375  $266,719

 Average shares outstanding  107,186   106,727     107,055    107,525   106,947   109,110

 Basic earnings per share    $   .34   $   .45    $    .96   $   1.03  $   1.19  $   2.44

Diluted:
 Net income                  $36,206   $47,946    $103,151   $111,016  $127,394  $266,741
 Preferred stock dividends        (3)       (6)         (8)       (11)      (19)      (22)
 Net earnings available for
  per-share calculations     $36,203   $47,940    $103,143   $111,005  $127,375  $266,719

 Average shares outstanding  107,186   106,727     107,055    107,525   106,947   109,110
 Stock options                   515       882         279        755       216       858
 Total average
  equivalent shares          107,701   107,609     107,334    108,280   107,163   109,968

 Diluted earnings per share $    .34  $    .45    $    .96  $    1.03  $   1.19  $   2.43

</TABLE>

Options to purchase 3,490,861 and 1,695,225 shares of Class A
common stock at prices ranging from $34.38 to $44.38 per share
were outstanding at July 31, 1999 and August 1, 1998,
respectively, but were not included in the computation of diluted
earnings per share because they would be antidilutive.

<PAGE>

Note 3.  Acquisition

The Company acquired the Mercantile Stores Company, Inc.
("Mercantile") on August 13, 1998 ("Mercantile Acquisition").
The Mercantile Acquisition was accounted for as a purchase and,
accordingly, the results of operations of Mercantile have been
included in the Company's results of operations from August 13,
1998.  In connection with the Mercantile Acquisition, the Company
entered into two separate agreements; whereby, the Company either
sold or exchanged certain of the stores obtained in the
Mercantile Acquisition to other retailers.  The results of
operations of the sold or exchanged stores are included in the
accompanying statements of operations from the date of
acquisition to the date of sale or exchange.

The following unaudited pro-forma condensed statements of
operations give effect to the Mercantile Acquisition and related
financing transactions as if such transactions had occurred at
the beginning of the periods presented (amounts in thousands,
except per share data):

               Three Months     Six Months     Twelve Months
                   Ended           Ended            Ended
                 August 1,        August 1,       August 1,
                   1998             1998             1998

Net sales        $1,971,895      $4,111,989      $8,970,301
Net income           43,527          98,482         287,736
income

Basic EPS              0.41            0.92            2.64
Diluted eps            0.41            0.91            2.62


The pro-forma amounts reflect the results of operations of the
Company, the acquired business and the following adjustments: (i)
elimination of sales, cost of goods sold and operating expenses
related to the stores subsequently sold, (ii) depreciation on
property and equipment and amortization of intangible assets
based on the purchase price allocation, (iii) interest expense on
debt incurred in connection with the Mercantile Acquisition, and
(iv) adjustment of income tax expense related to the above.

The foregoing unaudited pro-forma information is provided for
illustrative purposes only and does not purport to be indicative
of results that actually would have been achieved had the
Mercantile Acquisition been consummated on the first day of the
periods presented or of future results.

<PAGE>


ITEM 2.  Management's Discussion And Analysis Of Financial
    Condition And Results Of Operations


Results of Operations

The following table sets forth the results of operations,
expressed as a percentage of net sales, for the periods
indicated:
<TABLE>
                                Three Months Ended   Six Months Ended    Twelve Months Ended
                                July 31,  August 1,  July 31,  August 1,  July 31,  August 1,
                                  1999      1998      1999      1998        1999      1998

<S>                             <C>      <C>         <C>       <C>        <C>       <C>
Net sales                       100.0%   100.0%      100.0%    100.0%     100.0%    100.0%
Cost of sales                    64.9     64.1        65.4      65.3       66.8      66.2
Gross profit                     35.1     35.9        34.6      34.7       33.2      33.8

Advertising, selling,administative
and general expenses             27.6     27.4        26.2      25.9       26.6      24.6
Depreciation and amortization     3.8      3.6         3.6       3.4        3.2       3.0
Rentals                           0.8      0.7         0.8       0.7        0.9       0.8
Interest and debt expense         3.0      2.3         3.0       2.2        2.9       1.9

Total operating expenses         35.2     34.0        33.6      32.2       33.6      30.3
Service charges,
 interest and other               3.2      3.2         3.1       3.0        2.8       2.7

Income before income taxes        3.1      5.1         4.1       5.5        2.4       6.2
Income taxes                      1.2      1.9         1.5       2.0        0.9       2.3

Net income                        1.9 %    3.2 %       2.6 %     3.5 %      1.5 %     3.9 %

</TABLE>


Net Sales
Net sales increased 26.1%, 26.3% and 26.0% for the three, six and
twelve  month periods ended July 31, 1999, respectively, compared
to the three, six and twelve months periods ended August 1, 1998.
These increases were primarily due to (i) increases in comparable
store  sales of 4%, 4% and 1% for the respective three,  six  and
twelve  month periods ended July 31, 1999 compared  to  the  same
periods in 1998 (ii) incremental revenue generated by the  stores
acquired  in  the Mercantile Acquisition (the "Acquired  Stores")
and  (iii)  incremental revenue generated  from  traditional  new
store  openings.   While comparable store sales for  the  Company
increased  4%  during the three months ended July 31,  1999,  the
Acquired  Stores  operated  at  approximately  19%  below   their
previous year's sales levels.  Although the Company anticipated a
decline  in  sales at the Acquired Stores, management expected  a
more   rapid   improvement  in  sales   activity   during   1999.
Accordingly,  the  Company funded inventory and  sales  personnel
commitments  beyond the level supported by actual  sales.   As  a
result  of  the lower than planned sales levels, the relationship
of   cost   of   sales   to   sales  and  advertising,   selling,
administrative  and  general expenses  to  sales  was  negatively
impacted (see below).

The Mercantile Acquisition, as well as traditional store openings
and  closings  increased the number of stores  in  the  Dillard's
system  by 23.5% to 336 stores at July 31, 1999 compared  to  272
stores at August 1, 1998.

Cost of Sales
Cost of sales, as a percent of net sales, increased to 64.9%  for
the  quarter ended July 31, 1999 from 64.1% for the quarter ended
August  1, 1998. The increase in cost of sales was primarily  due
to  specific factors inherent in the integration of the  Acquired
Stores into the Company's merchandising operations.  The increase
in  cost of sales as a percentage of net sales was primarily  due
to  lower  than  planned  sales levels at  the  Acquired  Stores,
discussed  above,  as  well  as other  factors  inherent  in  the
integration   of   the   Acquired  Stores  into   the   Company's
merchandising  operations    These  factors  include  significant
markdowns  on  spring  season  merchandise,  discontinuation   of
merchandise  subject  to  outstanding  commitments  with  branded
vendors and elimination of certain private label clothing  lines,
with  resultant markdowns required to liquidate of  these  lines.
These factors primarily impacted the Acquired Stores and resulted
in  the  gross  margin at the Acquired Stores being approximately
$25  million  lower  than if these stores had realized  the  same
gross  margin as Dillard's core stores.  Management expects  cost
of  sales  as  a percent of net sales to continue at higher  than
historical  levels  through the third  quarter  of  1999  and  to
decrease to historical levels in the fourth quarter of 1999.

<PAGE>

Cost  of sales, as a percentage of net sales, for the six  months
ended  July  31,  1999 and August 1, 1998 was  65.4%  and  65.3%,
respectively. Cost of sales for the twelve months ended July  31,
1999  and  August  1,  1998  was 66.8% and  66.2%,  respectively.
During  the twelve month period ended July 31, 1999, the  Company
recorded  an  inventory  valuation adjustment  of  $86.8  million
resulting   from   the  initial  alignment  of   Acquired   Store
inventories  to  reflect the Company's merchandising  philosophy.
In addition to the factors mentioned above, cost of sales for the
twelve  months  ended  July 31, 1999 included  a  charge  of  $39
million  for inventory valuation adjustments resulting  from  the
alignment  of Acquired Store inventories to reflect the Company's
merchandising   and  pricing  philosophy  and  was   additionally
impacted  in  the  fourth quarter of 1998 by markdowns  resulting
from  distribution and merchandise processing delays  during  the
consolidation of distribution systems of the Acquired Stores into
the   Dillard's   distribution  system.   The  distribution   and
merchandise  processing delays resulted  in  later  than  planned
store  receipts and subsequent higher levels of markdowns in  the
post-holiday selling season.

Advertising, Selling, Administrative and General Expenses

The Company's historical relationship trends between advertising,
selling,  administrative and general ("SG&A")  expenses  and  net
sales  were  negatively  impacted  by  business  integration  and
consolidation  issues involving the Acquired  Stores  during  the
twelve  months  ended July 31, 1999 when compared to  the  twelve
months ended August 1, 1998.

Primary  efforts  to   integrate the  Acquired  Stores  into  the
Dillard's  system  occurred in the third and fourth  quarters  of
1998  and  involved  the  Company recording  integration  related
expenses  of approximately $91 million.  These charges  increased
SG&A  expenses  as  a percentage of net sales to  26.6%  for  the
twelve month period ended July 31, 1999 compared to 24.6% for the
twelve  month  period  ended  August  1,  1998.  The  process  of
integrating  the  Acquired Stores involved the  consolidation  of
various  administrative  support  functions  such  as  marketing,
buying,  advertising, accounting and data processing, as well  as
the  alignment of store operating and distribution methodologies.
The  alignment  process continued during  the  first  and  second
quarters  of  1999.  However, this and process  is  substantially
complete  at  this  time. and the Consequently, the  relationship
between advertising, selling, administrative and general expenses
and net sales is returning to more traditional levels.

SG&A expenses as a percentage of net sales increased to 27.6% for
the quarter ended July 31, 1999 from 27.4% for  the quarter ended
August 1, 1998.  The increase is primarily attributable  to higher
levels of SG&A expenses in  the  Acquired Stores  as  compared to
Dillard's core stores.  Store level  SG&A expenses  were  27.2%  of
net sales in the  Acquired  Stores  as compared  to store level
SG&A expenses of 23.9% of net sales for Dillard's  core stores.
This was caused by the factors discussed in the Net Sales
section (see above).

The   comparable   relationship  between  advertising,   selling,
administrative  and general expenses and net sales  for  the  six
months ended July 31, 1999 and August 1, 1998, respectively,  was
26.2%  and  25.9%, with the increase due to the factors discussed
above.

Depreciation and Amortization Expense
Depreciation and amortization expense, as a percent of net sales,
increased for the three, six and twelve month periods ended  July
31,  1999  compared to similar periods in 1998, due primarily  to
the amortization of goodwill.  Goodwill is being amortized over a
40 year period, with quarterly amortization expense approximating
$4.1 million.

Rentals
Rental expense, as a percent of net sales, for the three, six and
twelve  month  periods ended July 31, 1999 was .8% .8%  and  .9%,
respectively, compared to .7%, .7% and .8%, respectively, for the
three,  six and twelve month periods ended August 1,  1998.   The
increase  in  rental expense is the result of  higher  levels  of
leased   properties  obtained  as  a  result  of  the  Mercantile
Acquisition.

<PAGE>

Interest and Debt Expense

Interest and debt expense, as a percent of net sales, reflects  a
general  increase between the three, six and twelve month periods
of  1999  compared to similar periods in 1998.  The  increase  in
interest  and  debt expense is directly related to the  increased
level   of  unsecured  debt  incurred  in  connection  with   the
Mercantile Acquisition.

Service Charges, Interest and Other Income

Service charges, interest and other income, as a percent  of  net
sales,  have remained generally constant between the  three,  six
and  twelve month periods of 1999 and 1998, indicating  that  the
Company's credit operations are growing at approximately the same
rate as the growth in total net sales.


Income Taxes

The  effective federal and state income tax rates for the  three,
six  and  twelve month periods ended July 31, 1999 were 38%,  38%
and 39%, respectively, compared to 37% for each of the three, six
and  twelve month periods ended August 1, 1998.  The increase  in
the  effective tax rate is the result of the nondeductible nature
of goodwill amortization.

Financial Condition

Cash provided by operating activities totaled $290.1 million  and
$418.2  million for the six months ended July 31, 1999 and August
1,  1998,  respectively.   The  reduction  in  cash  provided  by
operating  activities  is due primarily to  an  increase  in  the
number  of  stores operated by the Company, which resulted  in  a
25.7% increase in merchandise inventories. At July 31, 1999,  the
Company  operated 64 stores more than it operated  at  August  1,
1998.   The  inventory  increase, on a  comparable  store  basis,
during  this  period was 4%. The increase in inventories  coupled
with  the  significant markdowns discussed in the cost  of  sales
section resulted in a decrease in the amount of cash provided  by
operating activities during 1999.

The  Company  invested $81.4 million in capital expenditures  for
the six months ended July 31, 1999 compared to $153.3 million for
the  six  months  ended  August 1,  1998.   Consistent  with  its
corporate  plan,  the Company has reduced its  level  of  capital
spending,  with  current year emphasis placed on integrating  the
Mercantile Stores.

During the six months ended July 31, 1999, the Company opened two
stores:  the  Citrus Park Mall store in Tampa,  Florida  and  the
MacArthur  Center  store in Norfolk, Virginia. The  Winter  Park,
Florida clearance store was closed in the second quarter of  1999
and  the Main Street Store in Baton Rouge, Louisiana is scheduled
to be closed in the third quarter of 1999.

The Company anticipates opening three stores in the third quarter
of 1999; the Mall of Georgia store in Atlanta, Georgia; the Arbor
Place  store in Douglasville, Georgia; and the Sierra Vista Towne
Center  store  in  Sierra  Vista,  Arizona.   Anticipated   store
openings  in the fourth quarter of 1999, in time for the  holiday
shopping season, should occur as follows: the Park Mall store  in
Tucson,  Arizona (replacement store); the Boynton Beach store  in
Boynton  Beach, Florida; the Pemberton Square store in Vicksburg,
Mississippi  and  the  Antelope Valley Mall  store  in  Palmdale,
California.

Cash  used  in  financing activities totaled $142.6  million  and
$241.7  million for the six months ended July 31, 1999 and August
1,  1998,  respectively.  The reduction in cash used in financing
activities during 1999 is due primarily to the discontinuation of
Class  A  common stock repurchases.  During the six months  ended
August  1, 1998, the Company repurchased 3 million Class A common
shares  for  $109.7  million.   The  Company  was  authorized  to
repurchase  up  to  $300 million of Class A  common  stock.   The
Company  substantially  completed  this  repurchase  program   by
repurchasing  $275  million  of  Class  A  Common  Stock prior to
August 1, 1998.    This repurchase program was discontinued at the
time of the Mercantile Acquisition.

<PAGE>


Year 2000 Readiness Disclosure

The Company has actively addressed the issues related to the date
change in the year 2000.  This is necessary because many computer
systems were written using only two digits to contain the year in
date  fields.   On January 1, 2000, many of these programs  could
fail to perform date calculations correctly and would, therefore,
produce  erroneous results.  This would temporarily  prevent  the
Company from processing business transactions.

Based  on  assessments of its computerized systems,  the  Company
determined that is was necessary to modify or replace portions of
it  software and certain hardware so that applicable computerized
systems  would properly utilize dates beyond December  31,  1999.
The  Company  presently  believes  that  with  modifications   or
replacements of existing software and certain hardware, its  Year
2000 issue can be mitigated.  However, if such modifications  and
replacements are not made, or are not completed timely, the  Year
2000 issue could have a material impact on the operations of  the
Company.

The  Company's plan to resolve the Year 2000 issue  involves  the
following  four  phases:  assessment,  remediation,  testing  and
implementation. In addition, the Company has gathered information
about  the Year 2000 compliance status of its significant vendors
and monitors such status on a periodic basis.

State of Readiness
The  Company began initial efforts to address the Year 2000 issue
in   1996.  Currently,  the  computer  systems,  including   both
information   technology  systems  ("IT")   and   non-information
technology systems ("non-IT"), have been assessed and work is  in
the  final  stages of remediation, testing and implementation  of
appropriate modifications or replacements for systems which  were
evaluated as not being Year 2000 compliant.

Year   2000   remediation,   testing   and   implementation   for
approximately  90% of the IT systems has been completed  at  this
time.  The remediation of the remaining IT systems is expected to
be  complete  no  later  than October  1999.   Additionally,  the
Company  has obtained letters of certification from its  mission-
critical computer system hardware and software vendors indicating
that such systems are Year 2000 compliant.

Non-IT  systems  are  primarily systems with embedded  processors
such  as  elevators, telephone systems and security systems.   At
the  present  time,  the non-IT systems have  been  substantially
remediated, tested and applicable corrections implemented.

Cost

The Company has utilized both internal and external resources  to
reprogram,  replace,  test and implement  hardware  and  software
changes  for  Year 2000 modifications. The Company  believes  the
external  cost  to  remediate all computerized systems  will  not
exceed   $1.5   million.   To  date  the  Company  has   incurred
approximately,  $1.4  million ($0.7  million  expensed  and  $0.7
million  capitalized for new systems and equipment),  related  to
all  phases  of the Year 2000 project. Additionally, the  Company
has  incurred  and will continue to incur internal costs.   These
internal  costs  relate  principally  to  payroll  costs  of  the
information systems group and other costs related to  the  normal
operation of the Company's data centers.  All internal costs  are
expensed as incurred. The costs associated with Year 2000  issues
will  be funded from the Company's existing sources of liquidity.
The   Company   has  not  deferred  any  significant  information
technology  projects  as  a result of its  Year  2000  compliance
efforts.

Third Parties

There are significant third party risks associated with Year 2000
issues.   Many  of  these  risks, such as those  associated  with
electrical  power  and/or  telecommunications,  are  outside  the
reasonable  control  of  the Company.  Also,  the  failure  of  a
significant number of the Company's business partners could  have
a  material  impact  on the Company's operations.   Although  the
Company  believes  its  contingency planning  efforts  adequately
identify  and  address the Year 2000 issues that are  within  the
Company's reasonable control, there can be no assurance that  the
Company's efforts will be fully effective.
Due to the significant risks involved in the Year 2000 issue, the
Company's management is closely monitoring the progress  of  Year
2000  compliance efforts.  Additionally, the Audit  Committee  of
the  Board  of  Directors is periodically updated concerning  the
status of the Year 2000 project.

<PAGE>

Contingency Plan

Business  resumption contingency plans have  been  completed  for
bank  related mission-critical systems.  These plans address  how
the  Company  will  continue to do business  until  any  mission-
critical  system  failure has been corrected.   These  plans  are
periodically   reviewed  to  determine   if   changing   business
conditions necessitate a change in the contingency plan.

Summary

Management of the Company believes it has an effective program in
place  to  resolve  the Year 2000 issue.   As  noted  above,  the
Company  has not yet completed all necessary phases of  its  Year
2000  program.   In  addition, as is the case for  most  companies
involved  in Year 2000 system modifications, disruptions  in  the
general  economy  resulting  from Year  2000  issues  could  also
materially  adversely affect the Company's ability to market  and
sell  its  products.   The  Company  could  also  be  subject  to
litigation for computer system failure, equipment shutdown at its
stores  or failure to properly date business records.  The amount
of  potential  liability and lost revenue  cannot  be  reasonably
estimated at this time.

The  preceding  Year  2000  discussion contains  "forward-looking
statements"   within  the  meaning  of  the  Private   Securities
Litigation Reform Act of 1995.  Such statements including without
limitation, anticipated costs and the dates by which the  Company
expects  to  complete certain actions, are based on  management's
best  current  estimates, which were derived  utilizing  numerous
assumptions   about  future  events,  including   the   continued
availability of certain resources, representations received  from
third  parties,  and other factors.  However,  there  can  be  no
guarantee  that  these  estimates will be  achieved,  and  actual
results could differ materially from those anticipated.  Specific
factors  that might cause such material differences include,  but
are  not  limited to, the ability to identify and  remediate  all
relevant  information  technology and non-information  technology
systems,  results  of Year 2000 testing, adequate  resolution  of
Year  2000 issues by businesses and other third parties  who  are
service   providers,  suppliers  or  customers  of  the  Company,
unanticipated  system  costs, the  adequacy  of  and  ability  to
implement contingency plans as well as other uncertainties.   The
"forward-looking  statements" made in  the  foregoing  Year  2000
discussion speak only as of the date on which such statements are
made,  and  the  Company undertakes no obligation to  update  any
forward-looking  statement  to reflect  events  or  circumstances
after the date on which such statement is made or to reflect  the
occurrence of unanticipated events.

Forward-Looking Information

Statements  in  the  Management's  Discussion  and  Analysis   of
Financial  Condition  and Results of Operations  include  certain
"forward-looking  statements",  including  (without   limitation)
statements  with  respect  to anticipated  future  operating  and
financial  performance, growth and acquisition opportunities  and
other  similar  forecasts and statements of  expectation.   Words
such as "expects," "anticipates," "intends," "plans," "believes,"
"seeks," "estimates," and "should" and variations of these  words
and  similar expressions, are intended to identify these forward-
looking  statements.  The Company cautions  that  forward-looking
statements,  as  such term is defined in the  Private  Securities
Litigation Reform Act of 1995, contained in this quarterly report
on  Form  10-Q  or  made by management are  based  on  estimates,
projections, beliefs and assumptions of management at the time of
such  statements  and  are not guarantees of future  performance.
The  Company  disclaims any obligation to update  or  revise  any
forward-looking  statements based on  the  occurrence  of  future
events,  the receipt of new information, or otherwise.   Forward-
looking statements of the Company involve risks and uncertainties
and  are  subject  to change based on various important  factors.
Actual  future  performance,  outcomes  and  results  may  differ
materially  from  those  expressed in forward-looking  statements
made by the Company and its management as a result of a number of
risks, uncertainties and assumptions, including those relating to
Year  2000  considerations.   Representative  examples  of  those
factors   (without  limitation)  include  general  industry   and
economic conditions; economic and weather conditions for  regions
in which the Company's stores are located and the effect of these
factors  on  the  buying  patterns of  the  Company's  customers;
changes in consumer spending patterns and debt levels; trends  in
personal  bankruptcies; the impact of competitive market  factors
and  other  economic  and  demographic  changes  of  similar   or
dissimilar  nature; the Company's success, or  lack  thereof,  to
remediate,  test  and implement necessary hardware  and  software
modifications to become Year 2000 compliant; changes in operating
expenses,  including employee wages, commissions  structures  and
related  benefits;  the continued availability  of  financing  in
amounts  and  at  the  terms necessary to support  the  Company's
future  business;  assumed  cost savings  and  other  synergistic
benefits  of the Mercantile Acquisition and the success  achieved
or   problems   encountered  in  the  continued  integration   of
Mercantiles' operations.

<PAGE>

Item  3. Quantitative and Qualitative Disclosure About Market Risk.
During  the six months ended July 31, 1999, the Company  paid-off
repaid  a  $100 million unsecured 7.375% note and a  $57  million
unsecured 6.70% note in addition to remitting scheduled principal
payments of $3.1 million on mortgage notes.


               PART II  OTHER INFORMATION


Item 4.  Submission of Matters to a Vote of Security Holders

The annual meeting of the stockholders of the Company was held on
May 15, 1999.  The matters submitted to a vote of the
stockholders were as follows: election of directors and a
proposal by certain stockholders concerning child/convict labor.


                                                           Votes
                            Votes For    Votes Against   Abstained

Election of Directors

Class A Nominees
  Robert C. Connor          78,636,158       1,788,343         0
  Will D. Davis             78,232,780       2,191,722         0
  John Paul Hammerschmidt   78,613,650       1,810,852         0
  William B. Harrison, Jr.  78,636,381       1,788,121         0
  John H. Johnson           78,621,150       1,803,352         0

Class B Nominees
  William Dillard            4,008,760               0         0
  Calvin N. Clyde, Jr.       4,008,760               0         0
  Drue Corbusier             4,008,760               0         0
  Alex Dillard               4,008,760               0         0
  William Dillard, II        4,008,760               0         0
  Mike Dillard               4,008,760               0         0
  James I. Freeman           4,008,760               0         0
  E. Ray Kemp                4,008,760               0         0
  Jackson T. Stephens        4,008,760               0         0
  William H. Sutton          4,008,760               0         0

Other Proposals
  Child/Convict Labor        2,941,754      62,352,901  4,148,059

<PAGE>

Item 5.  Other Information

Ratio of Earnings to Fixed Charges:

The Company has calculated the ratio of earnings to fixed charges
pursuant to Item 503 of Regulation S-K of the Securities and
Exchange Act as follows:

Six Months Ended                      Fiscal Year Ended

July 31,  August 1,  January 30, January 31, February 1, February 3, January 28,
 1999       1998        1999       1998        1997        1996*        1995

 2.24       3.25        1.97         3.69         3.61        2.86         3.72

*  53 week year.

Item 6.  Exhibits and Reports on Form 8-K

(a) Exhibit (12): Statement re: Computation of Earnings to Fixed Charges

(b) Reports of Form 8-K filed during the second quarter:  None




                           SIGNATURES

Pursuant  to the requirements of the Securities Exchange  Act  of
1934, the Registrant has duly caused this report to be signed  on
its behalf by the undersigned thereunto duly authorized.



                                   DILLARD'S, INC.
                                   (Registrant)

DATE:   September  14, 1999          /s/James I. Freeman
                                    James I. Freeman
                                    Senior Vice President & Chief
                                    Financial Officer
                                    (Principal Financial & Accounting Officer)

<PAGE>

                    Exhibit Index





Exhibit Number                Exhibit





12             Computation of Ratio of Earnings to
                  Fixed Charges




EXHIBIT 12 - STATEMENT RE: COMPUTATION OF RATIO OF EARNINGS TO FIXED CHARGES
 (UNAUDITED)

<TABLE>



                                        Six Months Ended                         Fiscal Year Ended
                                       July 31   August 1      January 30  January 31   February 1 February 3  January 28
                                        1999       1998          1999         1998        1997       1996 *       1995

<S>                                    <C>        <C>            <C>          <C>         <C>        <C>          <C>
Consolidated pretax income             $166,366   $176,216       $219,084     $410,035    $378,761   $269,653     $406,110
Fixed charges (less capitalized
interest)                               130,619     75,726        219,341      147,466     139,188    139,666      145,921

EARNINGS                               $296,985   $251,942       $438,425     $557,501    $517,949   $409,319     $552,031


Interest                               $120,118    $68,998       $196,680     $129,237    $120,599   $120,054     $124,282
Capitalized interest                      1,900      1,876          3,050        3,644       4,420      3,567        2,545
Interest factor in rent expense          10,501      6,728         22,661       18,229      18,589     19,612       21,639

FIXED CHARGES                          $132,519    $77,602       $222,391     $151,110    $143,608   $143,233     $148,466


Ratio of earnings to fixed charges         2.24       3.25           1.97         3.69        3.61       2.86         3.72

 * 53 Weeks
</TABLE>

<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1000

<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JAN-29-2000
<PERIOD-END>                               JUL-31-1999
<CASH>                                         138,546
<SECURITIES>                                         0
<RECEIVABLES>                                  987,986
<ALLOWANCES>                                    33,255
<INVENTORY>                                  2,342,234
<CURRENT-ASSETS>                             3,485,342
<PP&E>                                       5,444,444
<DEPRECIATION>                               1,814,542
<TOTAL-ASSETS>                               8,227,765
<CURRENT-LIABILITIES>                        1,044,281
<BONDS>                                      3,025,358
                                0
                                          0
<COMMON>                                         1,154
<OTHER-SE>                                   2,944,332
<TOTAL-LIABILITY-AND-EQUITY>                 8,227,765
<SALES>                                      4,023,663
<TOTAL-REVENUES>                             4,149,864
<CGS>                                        2,630,015
<TOTAL-COSTS>                                2,630,015
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                33,383
<INTEREST-EXPENSE>                             120,118
<INCOME-PRETAX>                                166,366
<INCOME-TAX>                                    63,215
<INCOME-CONTINUING>                            103,151
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   103,151
<EPS-BASIC>                                      .96
<EPS-DILUTED>                                      .96


</TABLE>


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