Rule 424(b)(3)
Registration No. 33-62777
PRICING SUPPLEMENT NO. 7 dated September 11, 1996
THE WALT DISNEY COMPANY
Medium-Term Notes
This Pricing Supplement accompanies and supplements the Prospectus dated
March 7, 1996, as supplemented by the Prospectus Supplement, dated
March 7, 1996 (the "Prospectus Supplement").
The Notes have the following terms (as applicable):
Rate: /X/ Fixed Rate / / Floating Rate / / Zero Coupon / / Discount
Form: /X/ Book-Entry / / Definitive
Principal Amount: $25,000,000
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Original Issue Price: 100% CUSIP No: 25468PAG1
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Proceeds to the Company: $24,968,750
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Discount or Commission to Agents: $31,250
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Original Issue Discount: N/A
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Original Issue Date: September 30, 1996
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Stated Maturity: September 30, 2011
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Yield to Maturity: N/A
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Initial Maturity (for Renewable Notes):_______
Final Maturity (for Renewable Notes):________
Earliest Redemption Date: September 30, 1999 or any Interest Payment Date
thereafter up to but not including the Maturity Date
(with at least 30 days' but no more than 60 days'
prior notice).
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Redemption Price: The Notes are redeemable, in whole but not in part, at
100% of par amount plus accrued interest to the Redemption
Date.
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Interest Rate Per Annum (for Fixed Rate Notes): 7.75%
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Interest Payment Dates:
/ / Third Wednesday of each month
/ / Third Wednesday of each March, June,
September and December
/ / Third Wednesday of each ________________
and _________________
/ / Third Wednesday of each ________________
/X/ Other (specify): Semiannually on March 30 and September 30,
commencing on March 30, 1997.
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Regular Record Dates:
/X/ Fifteenth day (whether or not a Business Day)
immediately preceding the related Interest
Payment Date
/ / Other (specify)
Interest Payment Period:
/ / Monthly
/ / Quarterly
/X/ Semiannually
/ / Annually
Purchase of Notes at Option of Holder
Purchase Purchase
Date(s): Price(s):
Calculation Agent: Citibank, N.A.
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Plan of Distribution:
Goldman, Sachs & Co. has acted as principal with respect to the
purchase of the Notes.
