DISNEY ENTERPRISES INC
424B3, 1996-07-24
MOTION PICTURE & VIDEO TAPE PRODUCTION
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                                        Rule 424(b)(3)
                                        Registration No. 33-62777



PRICING SUPPLEMENT NO.     5        dated      July 15, 1996
                      -------------       ----------------------


                     THE WALT DISNEY COMPANY


                         Medium-Term Notes

This Pricing Supplement accompanies and supplements the
Prospectus dated March 7, 1996, as supplemented by the
Prospectus Supplement, dated March 7, 1996 (the "Prospectus
Supplement").

The Notes have the following terms (as applicable):

Rate:  /X/ Fixed Rate  / / Floating Rate  / / Zero Coupon
       / / Discount

Form:  /X/ Book-Entry  / / Definitive

Principal Amount:     $50,000,000
                 ------------------

Original Issue Price:  Varying prices related to prevailing
                       market prices
                       ------------------------------------

CUSIP No:  25468PAE6
         -------------

Proceeds to the Company:  $48,950,000
                        ---------------

Discount or Commission to Agents:  $1,050,000
                                 ------------

Original Issue Discount:         N/A
                        -----------------------

Original Issue Date:        July 25, 1996
                    ---------------------------

Stated Maturity:            July 25, 2011
                -------------------------------

Yield to Maturity:               N/A
                  -----------------------------

Earliest Redemption Date:  July 25, 2000 or any Interest Payment
                           Date occurring in January or July
                           thereafter up to but not including the
                           Maturity Date (with at least 30
                           calendar days' but no more than 60
                           calendar days' prior notice).

Redemption Price:  The Notes are redeemable, in whole but not in 
                   part, at 100% of principal amount plus accrued 
                   interest to the Redemption Date.

Interest Rate Per Annum (for Fixed Rate Notes):    7.35%
                                               -------------

Interest Payment Dates:
     / /   Third Wednesday of each month
     / /   Third Wednesday of each March, June,
           September and December
     / /   Third Wednesday of each
                                   ---------------
           and
               ---------------
     / /   Third Wednesday of each 
                                   ---------------
     /X/   Other (specify)   Monthly on the 25th of each
                             month commencing August 25, 1996.

Regular Record Dates: 
     /X/   Fifteenth day (whether or not a Business Day)
           immediately preceding the related Interest
           Payment Date
     / /   Other (specify)
                          ------------------------

Interest Payment Period:
     /X/   Monthly
     / /   Quarterly
     / /   Semiannually
     / /   Annually

Calculation Agent:   Citibank, N.A.
                  --------------------

Plan of Distribution:

     Merrill Lynch, Pierce, Fenner & Smith Incorporated has
     acted as principal with respect to the purchase of the
     Notes.


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