<PAGE> 1
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10-QSB
Quarterly Report Under Section 13 or 15 (d) of
Securities Exchange Act of 1934
For Period ended June 30, 1999
Commission File Number 0-30104
DIVERSIFIED MARKETING SERVICES, INC.
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(Exact name of registrant as specified in its charter)
<TABLE>
<CAPTION>
NEVADA 88-0350120
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<S> <C>
(State of Incorporation) (I.R.S. Employer Identification No.)
</TABLE>
902 EAST 18TH STREET, NATIONAL CITY, CA 91950-4739
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(Address of Principal Executive Offices) (Zip Code)
(619) 699-1738
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(Registrant's telephone number, including area code)
Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.
Yes X No
--- ---
Indicate the number of shares outstanding of each of the issuer's classes of
common stock at the latest practicable date.
As of June 30, 1999, the registrant had 11,250,000 shares of common stock, $.001
par value, issued and outstanding.
<PAGE> 2
PART 1. FINANCIAL INFORMATION
ITEM 1: FINANCIAL STATEMENTS
DIVERSIFIED MARKETING SERVICES, LTD.
(a Development Stage Company)
BALANCE SHEETS
UNAUDITED
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<CAPTION>
JUNE 30, JUNE 30,
1999 1998
-------- --------
ASSETS
<S> <C> <C>
CURRENT ASSETS
CASH ON HAND 1,393 4,800
TOTAL CURRENT ASSETS 1,393 4,800
FIXED ASSETS 0 0
OTHER ASSETS
ORGANIZATION COSTS 0 0
LESS AMORTIZATION 0 0
------ -----
TOTAL OTHER ASSETS 0 0
------ -----
TOTAL ASSETS 1,393 4,800
====== =====
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
TOTAL CURRENT LIABILITIES 0 0
TOTAL LONG TERM LIABILITIES 0 0
------ -----
TOTAL LIABILITIES 0 0
STOCKHOLDERS' EQUITY
COMMON STOCK -- $.001 PAR. 11,250 250
50,000,000 SHARES AUTHORIZED,
11,250,000 ISSUED
ADDITIONAL PAID IN CAPITAL -6,248 4,752
BEGINNING RETAINED EARNINGS -202 -202
NET INCOME (LOSS) -3,407 0
ENDING RETAINED EARNINGS -3,609 -202
------ -----
TOTAL STOCKHOLDERS' EQUITY 1,393 4,800
TOTAL LIAB & STOCKHOLDERS' EQUITY 1,393 4,800
====== =====
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SEE NOTES TO FINANCIAL STATEMENTS
<PAGE> 3
FINANCIAL STATEMENTS (continued)
DIVERSIFIED MARKETING SERVICES, LTD.
(a Development Stage Company)
INCOME STATEMENTS
FOR THE SIX MONTHS ENDED
UNAUDITED
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<CAPTION>
JUNE 30, JUNE 30,
1999 1998
---------- --------
<S> <C> <C>
REVENUE
SALES 0 0
---------- -------
TOTAL REVENUE 0 0
DIRECT COSTS 0 0
---------- -------
GROSS PROFIT 0 0
OPERATING EXPENSES
GENERAL & ADMINISTRATIVE 152 0
LICENSES & FEES 905
ACCOUNTING & AUDIT FEES 2,350
---------- -------
INCOME (LOSS) FROM OPERATIONS -3,407 0
OTHER INCOME & EXPENSE
TOTAL OTHER INCOME & EXPENSE 0 0
INCOME (LOSS) BEFORE TAXES -3,407 0
PROVISION FOR TAXES 0 0
---------- -------
NET LOSS -3,407 0
========== =======
NET LOSS PER SHARE 0.0003 0
WEIGHTED AVERAGE NUMBER OF COMMON 11,250,000 250,000
SHARES OUTSTANDING
</TABLE>
SEE NOTES TO FINANCIAL STATEMENTS
<PAGE> 4
FINANCIAL STATEMENTS (continued)
DIVERSIFIED MARKETING SERVICES, INC.
(a Development Stage Company)
STATEMENTS OF CASH FLOWS
FOR THE SIX MONTHS ENDED
UNAUDITED
<TABLE>
<CAPTION>
JUNE 30, JUNE 30,
1999 1998
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<S> <C> <C>
CASH FLOWS FROM OPERATING ACTIVITIES
NET INCOME (LOSS) -3,407 0
ADJ TO RECONCILE NET INCOME (LOSS) TO NET
CASH USED IN OPERATING ACTIVITIES:
AMORTIZATION 0 0
CHANGES IN ASSETS AND
LIABILITIES 0 0
------ -----
NET CASH FLOWS FROM OPERATING ACTIVITIES -3,407 0
CASH FLOWS FROM INVESTING ACTIVITIES:
ORGANIZATION COSTS 0 0
------ -----
NET CASH FLOWS FROM INVESTING ACTIVITIES 0 0
CASH FLOWS FROM FINANCING ACTIVITIES:
ISSUANCE OF COMMON
STOCK FOR CASH 0 0
------ -----
NET CASH FLOWS FROM FINANCING ACTIVITIES 0 0
NET INCREASE (DECREASE) IN CASH -3,407 0
CASH AT BEGINNING OF PERIOD 4,800 4,800
------ -----
CASH AT END OF PERIOD 1,393 4,800
</TABLE>
SEE NOTES TO FINANCIAL STATEMENTS
<PAGE> 5
NOTES TO FINANCIAL STATEMENTS
1. MANAGEMENT'S OPINION
In the opinion of management, the accompanying financial statements contain all
adjustments necessary to present fairly the financial position of the company as
of June 30, 1999 and 1998, and the results of operations for the six months
ended June 30, 1999 and 1998, and the changes in cash for the six months ended
June 30, 1999 and 1998.
2. INTERIM REPORTING
The results of operations for the six months ended June 30, 1999 and 1998 are
not necessarily indicative of the results to be expected for the remainder of
the year.
3. ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
Organization and Nature of Operations
The Company was incorporated in Nevada on December 12, 1995. The Company is a
development stage company and has not conducted any business activities to date.
4. Basis of Accounting
The Company's policy is to use the accrual method of accounting and to prepare
and present financial statements which conform to generally accepted accounting
principles. The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and reported amounts of revenues and expenses during the reporting
periods. Actual results could differ from those estimates.
5. Cash and equivalents
For purpose of the statements of cash flows, all highly liquid investments with
a maturity of three months or less are considered to be cash equivalents. There
were no cash equivalents as of June 30, 1999.
<PAGE> 6
6. Income Taxes
Income taxes are provided for using the liability method of accounting in
accordance with Statement of Financial Accounting Standards No. 109 (SFAS 109),
"Accounting for Income Taxes." A deferred tax asset or liability is recorded for
all temporary differences between financial and tax reporting. Deferred tax
expense (benefit) results from the net change during the year of deferred tax
assets and liabilities.
PART 1 FINANCIAL INFORMATION
ITEM 2 Management's Plan of Operations
The Company's current cash balance is $1,393. Management believes the current
cash balance is sufficient to fund the current minimum level of operations
through December 1999, however, in order to advance the Company's business plan
the Company must raise capital through the sale of equity securities. To date,
the Company has sold $4,800 in equity securities and used approximately $2,800
for professional services, $455 for licenses and fees, and $152 for office
supplies and postage. Sales of the Company's equity securities have allowed the
Company to maintain a positive cash flow balance.
During the next twelve months, Management's business plan is for the Company to
take the following steps to offer its third party motor vehicle title and
registration services in California: raise capital of $700,000 to $800,000
through the sale of equity securities via a private placement during months one
through twelve, open four offices in San Diego County with a budget of $80,000
for purchase of fixed assets, $120,000 for salaries, and $180,000 for
advertising and other operating expenses during months seven through nine, and
open four offices in Los Angeles County during months ten through twelve with a
budget of $80,000 for purchase of fixed assets, $96,000 for salaries, and
$152,000 for advertising and other operating expenses. Management has not taken
any concrete steps to implement its business plan pending the Company's capital
funding through the sale of equity securities. After raising capital, Management
intends to utilize its experience in operating third party motor vehicle title
and registration offices to implement its business plan, hire staff personnel
through personal contacts, rent commercial space in San Diego and Los Angeles
Counties, purchase furniture and equipment, and begin operations. The Company
intends to use its equity capital to fund the Company's business plan as cash
flow from sales is estimated to begin within thirty days after the Company opens
each business office in months seven through twelve. The Company will face
considerable risk in each of its business plan steps, such as difficulty of
renting adequate office facilities within its budget, difficulty of hiring
competent personnel within its budget, difficulty in completing necessary
personnel training within time limits, and a shortfall of funding due to the
Company's inability to raise capital in the equity securities market. If no
funding is received during the next twelve months, the Company will be forced to
rely on its existing cash in the bank and funds loaned by the directors and
officers. The Company's officers and directors have no formal commitments or
arrangements to advance or loan funds to the Company. In such a restricted cash
flow scenario, the Company would be unable to complete its business plan steps,
and would, instead, delay all cash intensive activities. Without necessary
<PAGE> 7
cash flow, the Company would be dormant during the next twelve months, or until
such time as necessary funds could be raised in the equity securities market.
There are no current plans for additional product research and development. The
Company plans to purchase approximately $160,000 in furniture, computers and
software during the next twelve months from proceeds of its equity security
sales. The Company's business plan provides for an increase of thirty two
employees during the next twelve months.
PART II OTHER INFORMATION
ITEM 1 Not applicable.
ITEMS 2-4 Not applicable
ITEM 5 Information required in lieu of Form 8-K: None
ITEM 6 Exhibits and Reports on 8-K:
a) Exhibit # 27.1, "Financial Data Schedule"
b) No reports on Form 8-K were filed during the fiscal quarter ended June
30, 1999
SIGNATURES
In accordance with the requirements of the Exchange Act, the registrant caused
this report to be signed on its behalf by the undersigned, thereunto duly
authorized.
Diversified Marketing Services, Inc.
Dated: July 16, 1999 /s/ FERNANDO CARRANZA
----------------------------------------
Fernando Carranza
President and Chief Executive Officer
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<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM INTERIM
FINANCIAL STATEMENTS FOR SECOND QUARTER OF 1999 AND 1998 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCES TO SUCH DIVERSIFIED MARKETING SERVICES, INC.
</LEGEND>
<S> <C> <C>
<PERIOD-TYPE> 6-MOS 6-MOS
<FISCAL-YEAR-END> DEC-31-1999 DEC-31-1998
<PERIOD-START> JAN-01-1999 JAN-01-1998
<PERIOD-END> JUN-30-1999 JUN-30-1998
<CASH> 1,393 4,800
<SECURITIES> 0 0
<RECEIVABLES> 0 0
<ALLOWANCES> 0 0
<INVENTORY> 0 0
<CURRENT-ASSETS> 1,393 4,800
<PP&E> 0 0
<DEPRECIATION> 0 0
<TOTAL-ASSETS> 1,393 4,800
<CURRENT-LIABILITIES> 0 0
<BONDS> 0 0
0 0
0 0
<COMMON> 11,250 250
<OTHER-SE> (6,248) 4,752
<TOTAL-LIABILITY-AND-EQUITY> 1,393 4,800
<SALES> 0 0
<TOTAL-REVENUES> 0 0
<CGS> 0 0
<TOTAL-COSTS> 0 0
<OTHER-EXPENSES> 3,407 0
<LOSS-PROVISION> 0 0
<INTEREST-EXPENSE> 0 0
<INCOME-PRETAX> (3,407) 0
<INCOME-TAX> 0 0
<INCOME-CONTINUING> (4,407) 0
<DISCONTINUED> 0 0
<EXTRAORDINARY> 0 0
<CHANGES> 0 0
<NET-INCOME> (3,407) 0
<EPS-BASIC> .00 .00
<EPS-DILUTED> .00 .00
</TABLE>
