DIVERSIFIED MARKETING SERVICES INC
10QSB, 1999-10-22
SERVICES, NEC
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-QSB

                 Quarterly Report Under Section 13 or 15(d) of
                         Securities Exchange Act of 1934

                       For Period ended September 30, 1999
                         Commission File Number 0-30104

                      DIVERSIFIED MARKETING SERVICES, INC.
         ---------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

<TABLE>
<S>                                         <C>
       NEVADA                                           88-0350120
- ------------------------                    ------------------------------------
(State of Incorporation)                    (I.R.S. Employer Identification No.)
</TABLE>

               902 EAST 18TH STREET, NATIONAL CITY, CA 91950-4739
               ---------------------------------------------------
               (Address of Principal Executive Offices) (Zip Code)

                                 (619) 699-1738
              ----------------------------------------------------
              (Registrant's telephone number, including area code)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the preceding 12 months (or for such shorter period that the registrant
was required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                             Yes  X   No
                                 ---     ---

Indicate the number of shares outstanding of each of the issuer's classes of
common stock at the latest practicable date.

As of September 30, 1999, the registrant had 11,250,000 shares of common stock,
$.001 par value, issued and outstanding.

<PAGE>   2

PART 1  FINANCIAL INFORMATION

ITEM 1:  FINANCIAL STATEMENTS

                      DIVERSIFIED MARKETING SERVICES, LTD.
                          (a Development Stage Company)
                                 BALANCE SHEETS
                                    UNAUDITED

<TABLE>
<CAPTION>
                                                      SEPTEMBER 30     SEPTEMBER 30
                                                          1999             1998
<S>                                                   <C>              <C>
                                     ASSETS

CURRENT ASSETS
     CASH ON HAND                                          327             4,800

TOTAL CURRENT ASSETS                                       327             4,800

FIXED ASSETS                                                 0                 0

OTHER ASSETS
     ORGANIZATION COSTS                                      0                 0
     LESS AMORTIZATION                                       0                 0
                                                        ------            ------

TOTAL OTHER ASSETS                                           0                 0

                                                        ------            ------
TOTAL ASSETS                                               327             4,800
                                                        ======            ======


                      LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES

TOTAL CURRENT LIABILITIES                                    0                 0

TOTAL LONG TERM LIABILITIES                                  0                 0

                                                        ------            ------
TOTAL LIABILITIES                                            0                 0

STOCKHOLDERS' EQUITY

     COMMON STOCK -- $.001 PAR                          11,250               250
     50,000,000 SHARES AUTHORIZED,
     11,250,000 ISSUED

     ADDITIONAL PAID IN CAPITAL                         -6,248             4,752

     BEGINNING RETAINED EARNINGS                          -202              -202
     NET INCOME (LOSS)                                  -4,473                 0

     ENDING RETAINED EARNINGS                           -4,675              -202

                                                        ------            ------
TOTAL STOCKHOLDERS' EQUITY                                 327             4,800

TOTAL LIAB & STOCKHOLDERS' EQUITY                          327             4,800
                                                        ======            ======
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

<PAGE>   3

FINANCIAL STATEMENTS (continued)


                      DIVERSIFIED MARKETING SERVICES, LTD.
                          (a Development Stage Company)
                                INCOME STATEMENTS
                            FOR THE NINE MONTHS ENDED
                                    UNAUDITED

<TABLE>
<CAPTION>
                                                     SEPTEMBER 30       SEPTEMBER 30
                                                         1999               1998
<S>                                                  <C>                <C>
REVENUE

     SALES                                                 0                   0
                                                      ------              ------


TOTAL REVENUE                                              0                   0

DIRECT COSTS                                               0                   0

                                                      ------              ------
GROSS PROFIT                                               0                   0

OPERATING EXPENSES

     GENERAL & ADMINISTRATIVE                            584                   0
     LICENSES & FEES                                     561
     ACCOUNTING & AUDIT FEES                           3,328

                                                      ------              ------
INCOME (LOSS) FROM OPERATIONS                         -4,473                   0

OTHER INCOME & EXPENSE


TOTAL OTHER INCOME & EXPENSE                               0                   0

INCOME (LOSS) BEFORE TAXES                            -4,473                   0

PROVISION FOR TAXES                                        0                   0

                                                      ------              ------
NET LOSS                                              -4,473                   0
                                                      ======              ======

NET LOSS PER SHARE                                    0.0004                   0

WEIGHTED AVERAGE NUMBER OF COMMON                 11,250,000             250,000
SHARES OUTSTANDING
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

<PAGE>   4

FINANCIAL STATEMENTS (continued)


                      DIVERSIFIED MARKETING SERVICES, INC.
                          (a Development Stage Company)
                            STATEMENTS OF CASH FLOWS
                            FOR THE NINE MONTHS ENDED
                                    UNAUDITED

<TABLE>
<CAPTION>
                                                           SEPT 30        SEPT 30
                                                             1999           1998
                                                           -------        -------
<S>                                                        <C>            <C>
CASH FLOWS FROM OPERATING ACTIVITIES

   NET INCOME (LOSS)                                        -4,473             0

   ADJ TO RECONCILE NET INCOME (LOSS) TO NET
   CASH USED IN OPERATING ACTIVITIES:

   AMORTIZATION                                                 0              0

   CHANGES IN ASSETS AND
   LIABILITIES                                                  0              0
                                                           -------        ------
NET CASH FLOWS FROM OPERATING ACTIVITIES                    -4,473             0


CASH FLOWS FROM INVESTING ACTIVITIES:

   ORGANIZATION COSTS                                           0              0

                                                           -------        ------
NET CASH FLOWS FROM INVESTING ACTIVITIES                        0              0


CASH FLOWS FROM FINANCING ACTIVITIES:

   ISSUANCE OF COMMON
   STOCK FOR CASH                                               0              0

                                                           -------        ------
NET CASH FLOWS FROM FINANCING ACTIVITIES                        0              0


NET INCREASE (DECREASE) IN CASH                             -4,473             0

CASH AT BEGINNING OF PERIOD                                  4,800         4,800
                                                           -------        ------

CASH AT END OF PERIOD                                          327         4,800
</TABLE>

                        SEE NOTES TO FINANCIAL STATEMENTS

<PAGE>   5

NOTES TO FINANCIAL STATEMENTS


1.   MANAGEMENT'S OPINION

In the opinion of management, the accompanying financial statements contain all
adjustments necessary to present fairly the financial position of the company as
of September 30, 1999 and 1998, and the results of operations for the nine
months ended September 30, 1999 and 1998, and the changes in cash for the nine
months ended September 30, 1999 and 1998.


2.   INTERIM REPORTING

The results of operations for the nine months ended September 30, 1999 and 1998
are not necessarily indicative of the results to be expected for the remainder
of the year.


3.   ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

Organization and Nature of Operations

The Company was incorporated in Nevada on December 12, 1995. The Company is a
development stage company and has not conducted any business activities to date.


4.   Basis of Accounting

The Company's policy is to use the accrual method of accounting and to prepare
and present financial statements which conform to generally accepted accounting
principles. The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and reported amounts of revenues and expenses during the reporting
periods. Actual results could differ from those estimates.


5.   Cash and equivalents

For purpose of the statements of cash flows, all highly liquid investments with
a maturity of three months or less are considered to be cash equivalents. There
were no cash equivalents as of September 30, 1999.

<PAGE>   6

6.   Income Taxes

Income taxes are provided for using the liability method of accounting in
accordance with Statement of Financial Accounting Standards No. 109 (SFAS 109),
"Accounting for Income Taxes." A deferred tax asset or liability is recorded for
all temporary differences between financial and tax reporting. Deferred tax
expense (benefit) results from the net change during the year of deferred tax
assets and liabilities.


PART 1 FINANCIAL INFORMATION

ITEM 2: Management's Plan of Operations

The Company's current cash balance is $327. Management believes the current cash
balance is sufficient to fund the current minimum level of operations through
December 1999, however, in order to advance the Company's business plan the
Company must raise capital through the sale of equity securities. To date, the
Company has sold $4,800 in equity securities and used approximately $3,328 for
professional services, $561 for licenses and fees, and $584 for office supplies
and postage. Sales of the Company's equity securities have allowed the Company
to maintain a positive cash flow balance.

The Company intends to take the following steps over the first twelve months of
the business plan in order to make its services available in the Western market:
raise capital of $700,000 to $800,000 through the sale of equity securities via
a private placement during months one through six, seek listing on the OTC
Electronic Bulletin Board, open four offices in San Diego County with a budget
of $80,000 for purchase of fixed assets, $120,000 for salaries, and $180,000 for
advertising and other operating expenses during months seven through nine, and
open four offices in Los Angeles County during months ten through twelve with a
budget of $80,000 for purchase of fixed assets, $96,000 for salaries, and
$152,000 for advertising and other operating expenses. Management has not taken
any concrete steps to implement its business plan pending the Company's capital
funding through the sale of equity securities. After raising capital, Management
intends to utilize its experience in operating third party motor vehicle title
and registration offices to implement its business plan, hire staff personnel
through personal contacts, rent commercial space in San Diego and Los Angeles
Counties, purchase furniture and equipment, and begin operations. The Company
intends to use its equity capital to fund the Company's business plan as cash
flow from sales is estimated to begin within thirty days after the Company opens
each business office in months seven through twelve. The Company will face
considerable risk in each of its business plan steps, such as difficulty of
renting adequate office facilities within its budget, difficulty of hiring
competent personnel within its budget, difficulty in completing necessary
personnel training within time limits, and a shortfall of funding due to the
Company's inability to raise capital in the equity securities market. If no
funding is received during the next twelve months, the Company will be forced to
rely on its existing cash in the bank and funds loaned by the directors and
officers. The Company's officers and directors have no formal commitments or
arrangements to advance or loan funds to the Company. In such a restricted cash
flow scenario, the Company would be unable to complete its business plan steps,
and would, instead, delay all cash intensive activities. Without necessary

<PAGE>   7

cash flow, the Company would be dormant during the next twelve months, or until
such time as necessary funds could be raised in the equity securities market.

There are no current plans for additional product research and development. The
Company plans to purchase approximately $160,000 in furniture, computers and
software during the next twelve months from proceeds of its equity security
sales. The Company's business plan provides for an increase of thirty two
employees during the next twelve months.


PART II OTHER INFORMATION

ITEM 1     Not applicable.

ITEMS 2-4  Not applicable

ITEM 5     Information required in lieu of Form 8-K:  None

ITEM 6     Exhibits and Reports on 8-K:

           a)   Exhibit #27.1, "Financial Data Schedule"

           b)   No reports on Form 8-K were filed during the fiscal quarter
                ended September 30, 1999


                                   SIGNATURES
                                   ----------

In accordance with the requirements of the Exchange Act, the registrant caused
this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

     Diversified Marketing Services, Inc.



     Dated: October 21, 1999            /s/ FERNANDO CARRANZA
                                        ----------------------------------------
                                        Fernando Carranza
                                        President and Chief Executive Officer

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM (A)
INTERIM FINANCIAL STATEMENTS FOR THIRD QUARTER 1999 (FIRST COLUMN) AND 1998
(SECOND COLUMN) AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH (B)
DIVERSIFIED MARKETING SERVICES, LTD., 10-QSB.
</LEGEND>

<S>                             <C>                     <C>
<PERIOD-TYPE>                   9-MOS                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1999             DEC-31-1998
<PERIOD-START>                             JAN-01-1999             JAN-01-1998
<PERIOD-END>                               SEP-30-1999             SEP-30-1998
<CASH>                                             327                   4,800
<SECURITIES>                                         0                       0
<RECEIVABLES>                                        0                       0
<ALLOWANCES>                                         0                       0
<INVENTORY>                                          0                       0
<CURRENT-ASSETS>                                   327                   4,800
<PP&E>                                               0                       0
<DEPRECIATION>                                       0                       0
<TOTAL-ASSETS>                                     327                   4,800
<CURRENT-LIABILITIES>                                0                       0
<BONDS>                                              0                       0
                                0                       0
                                          0                       0
<COMMON>                                        11,250                     250
<OTHER-SE>                                     (6,248)                   4,752
<TOTAL-LIABILITY-AND-EQUITY>                       327                   4,800
<SALES>                                              0                       0
<TOTAL-REVENUES>                                     0                       0
<CGS>                                                0                       0
<TOTAL-COSTS>                                        0                       0
<OTHER-EXPENSES>                                 4,473                       0
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                                   0                       0
<INCOME-PRETAX>                                (4,473)                       0
<INCOME-TAX>                                         0                       0
<INCOME-CONTINUING>                            (4,473)                       0
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                   (4,473)                       0
<EPS-BASIC>                                        .00                    0.00
<EPS-DILUTED>                                      .00                    0.00


</TABLE>


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