DOLLAR GENERAL CORP
8-K, EX-1, 2000-11-02
VARIETY STORES
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                                                                       Exhibit 1


Investor Contact:
Kiley Fleming
(615) 855-5525

DOLLAR GENERAL REPORTS INCREASED SALES FOR OCTOBER

GOODLETTSVILLE,  Tennessee  - November  2, 2000 --- Dollar  General  Corporation
(NYSE:  DG) today  reported  total retail sales for the four weeks ended October
27, 2000,  equaled  $345.0  million  compared  with $301.1  million in 1999,  an
increase of 14.6 percent.  Same-store  sales for the four-week  period increased
0.1 percent versus an increase of 5.7 percent in the corresponding period a year
ago.

For the third  quarter  ended  October  27,  2000,  Dollar  General  total sales
increased  15.1  percent to $1,094.4  million  from  $950.4  million in the same
period a year  ago.  Same-store  sales  for the  13-week  period  increased  0.8
percent.

For the  year-to-date  through  October 27,  2000,  Dollar  General  total sales
increased  14.7 percent to $3,108.9  million from  $2,710.2  million in the same
period a year  ago.  Same-store  sales  for the  39-week  period  increased  0.7
percent.

Dollar  General is scheduled to report  third  quarter  earnings for the quarter
ended October 27, 2000, on November 6, after the market closes. The company will
host a  conference  call on Monday,  November 6, at 5:00 p.m. EST to discuss the
quarter's results and full year expectations. If you wish to participate, please
call (773)  756-4602 at least 10 minutes  before the call is scheduled to begin.
The passcode is "Dollar General." The call will also be broadcast live online at
www.dollargeneral.com.  A replay of the conference  call will be available until
5:00 p.m.  EST on  Wednesday,  November  8,  2000,  online or by  calling  (402)
998-1552.

Outlook:
For the month of November,  the company  expects total sales to increase  15-18%
and  comparable  stores to increase  1-3%.  Weekly sales trends are announced on
Mondays   after   the   market   closes   and   can  be   attained   online   at
www.dollargeneral.com  or by calling  (615)  855-5529.  Information  about sales
trends for the first week of the  November  period will be  available on Monday,
November 6.

Dollar General  operates more than 4,719  neighborhood  stores in 25 states with
distribution  centers in  Florida,  Georgia,  Kentucky,  Mississippi,  Missouri,
Oklahoma and Virginia.

This press release  contains  historical and  forward-looking  information.  The
forward-looking  statements  are made pursuant to the safe harbor  provisions of
the Private  Securities  Litigation Reform Act of 1995. The Company believes the
assumptions underlying these forward-looking statements are reasonable; however,
any of the assumptions  could be inaccurate,  and therefore,  actual results may
differ  materially from those projected in the  forward-looking  statements as a
result of  certain  risks and  uncertainties,  including,  but not  limited  to,
general transportation and distribution delays or interruptions, inventory risks
due to shifts  in market  demand,  changes  in  product  mix,  interruptions  in
suppliers'  business,  fuel price and interest rate fluctuations,  and costs and
delays associated with building,  opening and operating new distribution centers
("DCs") and stores. The Company undertakes no obligation to publicly release any
revisions to any forward-looking  statements  contained herein to reflect events
or  circumstances  occurring  after the date of this  report or to  reflect  the
occurrence of unanticipated events.

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