DOLLAR GENERAL CORP
8-K, EX-99, 2001-01-04
VARIETY STORES
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Investor Contact:
Kiley Fleming
(615) 855-5525

              DOLLAR GENERAL REPORTS INCREASED SALES FOR DECEMBER

GOODLETTSVILLE,  Tennessee  - January  4, 2001 ---  Dollar  General  Corporation
(NYSE:  DG) today  reported total retail sales for the five weeks ended December
29, 2000,  equaled  $644.4  million  compared  with $576.8  million in 1999,  an
increase of 11.7 percent.  Same-store  sales for the five-week  period decreased
1.3 percent versus an increase of 3.3 percent in the corresponding period a year
ago.

Adverse weather  conditions  hampered December sales results  throughout much of
the Company's market area. For the month,  customer  transactions were down 2.5%
while average  customer ticket  increased 1.3% to $9.48.  December sales results
were  strongest  in the  highly  consumable  category.  Strong  sales  were also
reported in key seasonal categories such as toys and trim-a-tree.

For the nine weeks ended  December  29, 2000,  total  retail sales  increased to
$1,041.8  million from $918.6 million in the same period a year ago, an increase
of 13.4 percent. Same-store sales for the nine-week period were flat.

For the  year-to-date  through  December 29, 2000,  Dollar  General total retail
sales  increased  14.4  percent to $4.1  billion  from $3.6  billion in the same
period a year  ago.  Same-store  sales  for the  48-week  period  increased  0.5
percent.

Outlook:
For the four-week period of January, the Company expects total sales to increase
14-16% and same-store  sales to be flat to up 2% compared with sales in the same
period last year. January sales will be released on Thursday, February 8, 2001.

Weekly sales trends are  announced on Mondays after the market closes and can be
attained online at www.dollargeneral.com or by calling (615) 855-5529.

The  following  comments  contain  references  to  years  2000 and  1999,  which
represent   fiscal  years  ending  February  2,  2001,  and  January  28,  2000,
respectively.

Because the Company has adopted the Retail Federation  Reporting  Calendar,  the
Company's  fiscal year ending  February 2, 2001,  will include 53 weeks of sales
and expenses  compared with a 52-week  period in 1999. To avoid  confusion as to
comparable periods, the following earnings guidance reflects only the comparable
52-week period.

For the 52-week period, total company revenues and same-store sales are expected
to increase 14-15% and 0-1%,  respectively,  as compared with the same period in
1999.  Gross  profit as a  percentage  of net sales is expected to be flat to up
slightly   compared   with  gross  profit  in  1999.   Based  on  current  sales
expectations,  management  anticipates operating expense, as a percentage of net
sales, will increase  1.10%-1.15%  compared to operating expense as a percentage
of net sales in 1999.  Interest expense as a percentage of net sales is expected
to increase 0.10%-0.15%, reflecting higher interest rates than the same period a
year ago. The tax rate is expected to be approximately 36.25%. Despite operating
675-700 additional stores, management expects total LIFO inventories to increase
only 10%.

Dollar General  operates more than 4,889  neighborhood  stores in 25 states with
distribution centers in Florida, Kentucky,  Mississippi,  Missouri, Oklahoma and
Virginia.

This press release  contains  historical and  forward-looking  information.  The
forward-looking  statements  are made pursuant to the safe harbor  provisions of
the Private  Securities  Litigation Reform Act of 1995. The Company believes the
assumptions underlying these forward-looking statements are reasonable; however,
any of the assumptions  could be inaccurate,  and therefore,  actual results may
differ  materially from those projected in the  forward-looking  statements as a
result of  certain  risks and  uncertainties,  including,  but not  limited  to,
general transportation and distribution delays or interruptions, inventory risks
due to shifts  in market  demand,  changes  in  product  mix,  interruptions  in
suppliers'  business,  fuel price and interest rate fluctuations,  and costs and
delays associated with building,  opening and operating new distribution centers
("DCs") and stores. The Company undertakes no obligation to publicly release any
revisions to any forward-looking  statements  contained herein to reflect events
or  circumstances  occurring  after the date of this  report or to  reflect  the
occurrence of unanticipated events.

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