UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
The Lamaur Corporation (formerly Electronic Hair Styling, Inc.)
(Name of Issuer)
COMMON STOCK, par value $0.01 per share
(Title of Class of Securities)
513233-10-6
(CUSIP Number)
Check the appropriate box to designate the rule pursuant to which
this Schedule is being filed:
[ ] Rule 13d-1(b)
[ ] Rule 13d-1(c)
[x] Rule 13d-1(d)
Check the following box if a fee is being paid with this statement:
[ ]
CUSIP No. 513233-10-6
1. Name of Reporting Person: The Dow Chemical Company1
I.R.S. Identification No. of the Above Person: 38-1285128
2. Check the Appropriate Box if a Member of a Group: (a) [ ]
(b) [ ]
3. SEC Use Only
4. Citizenship or Place of Organization: Delaware
Number of 5. Sole Voting Power: 1,163,910 2
Shares
Beneficially 6. Shared Voting Power: 0
Owned by Each
Reporting 7. Sole Dispositive Power: 1,163,910 2
Person With
8. Shared Dispositive Power: 0
9. Aggregate Amount Beneficially Owned by Each Reporting Person: 1,163,910 2
10. Check if the Aggregate Amount in Row (9) Excludes Certain Shares: [ ]
11. Percent of Class Represented by Amount in Row (9): 13.7% 2
12. Type of Reporting Person: CO
Item 1.
(a) Name of Issuer: The Lamaur Corporation (formerly Electronic
Hair Styling, Inc.)
(b) Address of Issuer's Principal Executive Offices: One Lovell Avenue
Mill Valley, CA
94941
Item 2.
(a) Name of Person Filing: The Dow Chemical Company, which
holds its beneficial interest in the Issuer through its
ultimately wholly owned subsidiary, DowBrands Inc.
(b) Address of Principal Business Office: 2030 Dow Center,
Midland, MI
48674
(c) Citizenship: Delaware
(d) Title of class of Securities: Common Stock, par value $0.01
per share.
The Reporting Person's beneficial ownership is as a
result of holding 1,000,000 shares of the Issuer's
Convertible Preferred Stock, Series A, and 763,500
shares of the Issuer's Convertible Preferred Stock,
Series B, which were acquired by the Reporting Person
in connection with the Issuer's November 1995
acquisition of certain assets from the Reporting
Person. Collectively, these shares of Preferred Stock
are convertible into 1,163,910 shares of the Issuer's
Common Stock.
(e) CUSIP No.: 513233-10-6
Item 3. Status of Person Filing.
Not applicable
Item 4. Ownership.
(a) Amount beneficially owned: 1,163,910*
(b) Percent of class: 13.7%*
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote: 1,163,910*
(ii) Shared power to vote or to direct the vote: -0-
(iii) Sole power to dispose or to direct the disposition of:
1,163,910*
(iv) Shared power to dispose or to direct the disposition of: -0-
* Note that the Reporting Person's beneficial ownership is as
a result of holding 1,000,000 shares of the Issuer's
Convertible Preferred Stock, Series A, and 763,500 shares of
the Issuer's Convertible Preferred Stock, Series B, which
were acquired by the Reporting Person in connection with the
Issuer's November 1995 acquisition of certain assets from
the Reporting Person. Collectively, these shares of
Preferred Stock are convertible into 1,163,910 shares of the
Issuer's Common Stock.
Item 5. Ownership of Five Percent or Less of a Class.
Not applicable
Item 6. Ownership of More than Five Percent on Behalf of Another Person.
Not applicable
Item 7. Identification and Classification of the Subsidiary Which Acquired
the Security Being Reported or by the Parent Holding Company or
Control Person.
The Reporting Person holds its beneficial interest in the
Issuer through its ultimately wholly owned subsidiary,
DowBrands Inc. The Reporting Person's beneficial ownership
is as a result of holding 1,000,000 shares of the Issuer's
Convertible Preferred Stock, Series A, and 763,500 shares of
the Issuer's Convertible Preferred Stock, Series B, which
were acquired by the Reporting Person in connection with the
Issuer's November 1995 acquisition of certain assets from
the Reporting Person. Collectively, these shares of
Preferred Stock are convertible into 1,163,910 shares of the
Issuer's Common Stock.
Item 8. Identification and Classification of Members of the Group.
Not applicable
Item 9. Notice of Dissolution of Group.
Not applicable
Item 10. Certification
Not applicable
SIGNATURE
After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this
statement is true, complete and correct.
Dated: February 14, 2000 THE DOW CHEMICAL COMPANY
By: /s/ J. PEDRO REINHARD
Name: J. Pedro Reinhard
Title: Executive Vice President
and Chief Financial Officer
_______________________________
1 The Reporting Person holds its beneficial interest in the
Issuer through its ultimately wholly owned subsidiary, DowBrands
Inc.
2 The Reporting Person's beneficial ownership is as a result of
holding 1,000,000 shares of the Issuer's Convertible Preferred
Stock, Series A, and 763,500 shares of the Issuer's Convertible
Preferred Stock, Series B, which were acquired by the Reporting
Person in connection with the Issuer's November 1995 acquisition
of certain assets from the Reporting Person. Collectively, these
shares of Preferred Stock are convertible into 1,163,910 shares
of the Issuer's Common Stock.
