OMNICOM GROUP INC
SC 13G, 1994-02-10
ADVERTISING AGENCIES
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                          SECURITIES AND EXCHANGE COMMISSION
                                Washington, D.C. 20549

                                     SCHEDULE 13G

                      Under the Securities Exchange Act of 1934

                                 (Amendment No. ___)

                                  Omnicom Group Inc.
                                   (Name of Issuer)


                                     Common Stock
                            (Title of Class of Securities)


                                     681919-10-6
                                    (CUSIP Number)


            Check the  following box  if a  fee is  being  paid with  this
            statement  [X].   (A  fee is  not required  only  if the  filing
            person:    (1) has  a  previous  statement  on file  reporting
            beneficial ownership of more than five percent of the class of
            securities described in Item 1; and (2) has filed no amendment
            subsequent  thereto  reporting  beneficial ownership  of  five
            percent or less of such class.)  (See Rule 13d-7.)

            *The  remainder of this  cover page shall be  filled out for a
            reporting person's initial filing on this form with respect to
            the  subject class  of  securities,  and  for  any  subsequent
            amendment  containing   information  which  would   alter  the
            disclosures provided in a prior cover page.

            The information required in the  remainder of this cover  page
            shall not be  deemed to be "filed" for  the purpose of Section
            18 of the Securities Exchange Act of 1934 ("Act") or otherwise
            subject  to the  liabilities of  that section  of the  Act but
            shall be subject to all  other provisions of the Act (however,
            see the Notes).


                           (Continued on following pages(s))










<PAGE>





                                     SCHEDULE 13G

          CUSIP NO.   681919-10-6
          -----------------------------------------------------------------
          1)   Name of Reporting Person      Smith Barney Shearson Inc.
               S.S. or I.R.S Identification       13-1912900
               No. of Above Person
          -----------------------------------------------------------------
          2)   Check the Appropriate Box                    (a)            
               if a Member of a Group                       ---------------
               (See Instructions)                           (b)                 
                                                            ---------------
          -----------------------------------------------------------------
          3)   SEC Use Only
          -----------------------------------------------------------------
          4)   Citizenship or Place of Organization                Delaware
          -----------------------------------------------------------------
          Number of Shares    (5)  Sole Voting Power                572,659
          Beneficially Owned  (6)  Shared Voting Power                  394
          by Each Reporting   (7)  Sole Dispositive Power         1,523,898
          Person with         (8)  Shared Dispositive Power         495,318
          -----------------------------------------------------------------
          9)   Aggregate Amount Beneficially
               Owned by Each Reporting Person                     2,019,216
                                                                           
          -----------------------------------------------------------------
          10)  Check if the Aggregate Amount
               in Row 9 Excludes Certain
               Shares (See Instructions)
          -----------------------------------------------------------------
          11)  Percent of Class Represented
               by Amount in Row 9                                      5.9%
          -----------------------------------------------------------------
          12)  Type of Reporting Person                                  BD
               (See Instructions)
          -----------------------------------------------------------------



<PAGE>





                                     SCHEDULE 13G

          CUSIP NO.   681919-10-6
          --------------------------------------------------------------------
          1)   Name of Reporting Person     Smith Barney Shearson Holdings Inc
               S.S. or I.R.S Identification 06-1274088
               No. of Above Person
          --------------------------------------------------------------------
          2)   Check the Appropriate Box                    (a)            
               if a Member of A Group                       ---------------
               (See Instructions)                           (b)                 
                                                            ---------------
          --------------------------------------------------------------------
          3)   SEC Use Only
          --------------------------------------------------------------------
          4)   Citizenship or Place of Organization                Delaware
          --------------------------------------------------------------------
          Number of Shares    (5)  Sole Voting Power                572,659
          Beneficially Owned  (6)  Shared Voting Power                  394
          by Each Reporting   (7)  Sole Dispositive Power         1,523,898
          Person with         (8)  Shared Dispositive Power         495,318
          --------------------------------------------------------------------
          9)   Aggregate Amount Beneficially
               Owned by Each Reporting Person                     2,019,216
          --------------------------------------------------------------------
          10)  Check if the Aggregate Amount
               in Row 9 Excludes Certain
               Shares (See Instructions)
          --------------------------------------------------------------------
          11)  Percent of Class Represented
               by Amount in Row 9                                      5.9%
          --------------------------------------------------------------------
          12)  Type of Reporting Person                                  CO
               (See Instructions)
          --------------------------------------------------------------------

<PAGE>





                                     SCHEDULE 13G

          CUSIP NO.   681919-10-6
          --------------------------------------------------------------------
          1)   Name of Reporting Person  The Travelers Inc.(formerly Primerica
                                           Corporation)
               S.S. or I.R.S Identification       52-1568099
               No. of Above Person
                                                                           
          --------------------------------------------------------------------
          2)   Check the Appropriate Box                    (a)            
               if a Member of a Group                       ---------------
               (See Instructions)                           (b)            
                                                            ---------------
          --------------------------------------------------------------------
          3)   SEC Use Only
          --------------------------------------------------------------------
          4)   Citizenship or Place of Organization                Delaware
          --------------------------------------------------------------------
          Number of Shares    (5)  Sole Voting Power                572,659
          Beneficially Owned  (6)  Shared Voting Power           449,386(a)
          by Each Reporting   (7)  Sole Dispositive Power         1,523,898
          Person with         (8)  Shared Dispositive Power      944,310(a)
          --------------------------------------------------------------------
          9)   Aggregate Amount Beneficially
               Owned by Each Reporting Person                  2,468,208(a)
          --------------------------------------------------------------------
          10)  Check if the Aggregate Amount
               in Row 9 Excludes Certain
               Shares (See Instructions)
          --------------------------------------------------------------------
          11)  Percent of Class Represented
               by Amount in Row 9                                   7.3%(a)
          --------------------------------------------------------------------
          12)  Type of Reporting Person                                  HC
               (See Instructions)
          --------------------------------------------------------------------

               (a)Assumes conversion of certain securities.




<PAGE>



          Item 1(a) Name of Issuer:

               Omnicom Group Inc.


          Item 1(b) Address of Issuer's Principal Executive Offices:

               437 Madison Avenue
               New York, New York 10022-7001


          Item 2(a) Names of Persons Filing:

               Smith Barney Shearson Inc. ("SBS")

               Smith Barney Shearson Holdings Inc. ("SBS Holdings")

               The Travelers Inc. (formerly Primerica Corporation) ("TRV")


          Item 2(b) Address  of  Principal  Business Office  or,  if  none,
                    Residence:

               The address of the principal  business office of each of SBS
               and SBS Holdings is:

               1345 Avenue of the Americas
               New York, NY  10105

               The address of the principal business office of TRV is:

                65 East 55th Street
                New York, NY  10022


          Item 2(c) Citizenship:

               SBS, SBS Holdings and TRV are Delaware corporations.


          Item 2(d) Title of Class of Securities:

               Common Stock


          Item 2(e) CUSIP Number:

               681919-10-6

<PAGE>


          Item 3.   If  this statement is filed pursuant to Rules 13d-1(b),
                    or 13d-2(b), check whether the person filing is a:

                    (a)  [ X ]  Broker or Dealer registered under Sec. 15 of
                                the Act

                    (b)  [   ]  Bank as defined in Sec. 3(a)(6) of the Act

                    (c)  [   ]  Insurance Company as defined in Sec. 3(a)(19)
                                of the Act

                    (d)  [   ]  Investment Company registered under Sec. 8 of
                                the Investment Company Act

                    (e)  [   ]  Investment Adviser registered under Sec. 203
                                of the Investment Advisers Act of 1940

                    (f)  [   ]  Employee Benefit Plan, Pension Fund which
                                is subject to the provisions of the
                                Employee Retirement Income Security Act of
                                1974 or Endowment Fund; see
                                Sec. 240.13d-1(b)(1)(ii)(F)

                    (g)  [ X ]  Parent Holding Company, in accordance with
                                Sec. 240.13d-1(b)(ii)(G)  (Note: See Item 7)

                    (h)  [   ]  Group, in accordance with Sec.
                                240.13d-1(b)(1)(ii)(H)


          Item 4. Ownership (as of December 31, 1993)

                    (a)  Amount Beneficially Owned:  See Item 9 of cover
                         pages

                    (b)  Percent of Class:  See Item 11 of cover pages

                    (c)  Number of shares as to which such person has:

                         (i)   sole power to vote or to direct the vote

                         (ii)  shared power to vote or to direct the vote

                         (iii) sole power to dispose or to direct the
                               disposition of

                         (iv)  shared power to dispose or to direct the
                               disposition of

                    See Items 5-8 of cover pages

<PAGE>

          Item 5. Ownership of Five Percent or Less of a Class

               If this statement is being filed to report the fact that as
               of the date hereof the reporting person has ceased to be the
               beneficial owner of more than five percent of the class of
               securities, check the following [   ].  


          Item 6.  Ownership of More than Five Percent on Behalf of Another
          Person

               Not Applicable.


          Item 7.   Identification and Classification of the Subsidiary
                    Which Acquired the Security Being Reported on By the
                    Parent Holding Company

               SBS Holdings is the sole common stockholder of SBS, and TRV
               is the sole stockholder of SBS Holdings.


          Item 8.  Identification and Classification of Members of the
          Group

               Not Applicable.


          Item 9.  Notice of Dissolution of Group

               Not Applicable.


<PAGE>

          Item 10.  Certification

               By signing below I certify that, to the best of my
               knowledge, the securities referred to above were acquired in
               the ordinary course of business and were not acquired for
               the purpose of and do not have the effect of changing or
               influencing the control of the issuer of such securities and
               were not acquired in connection with or as a participant in
               any transaction having such purpose or effect.

          Signature

               After reasonable inquiry and to the best of my knowledge and
          belief, I certify that the information set forth in this
          statement is true, complete and correct.

          Date: February 10, 1994


                                SMITH BARNEY SHEARSON INC.



                                By: /s/ Howard M. Darmstadter 
                                   ---------------------------
                                   Name:  Howard M. Darmstadter
                                   Title: Assistant Secretary


                                SMITH BARNEY SHEARSON HOLDINGS INC.



                                By: /s/ Mary Barnes Jenkins   
                                   ---------------------------
                                   Name:  Mary Barnes Jenkins
                                   Title: Assistant Secretary


                                THE TRAVELERS INC.



                                By: /s/ Mary Barnes Jenkins   
                                   ---------------------------
                                   Name:  Mary Barnes Jenkins
                                   Title: Assistant Secretary


















<PAGE>






                            EXHIBIT INDEX TO SCHEDULE 13G
                            -----------------------------



          EXHIBIT 1
          ---------

          Agreement among SBS, SBS Holdings and TRV as to joint filing of
          Schedule 13G


          EXHIBIT 2
          ---------

          Disclaimer of beneficial ownership by SBS Holdings and TRV









                                      EXHIBIT 1
                                      ---------

                     AGREEMENT AS TO JOINT FILING OF SCHEDULE 13G
                     --------------------------------------------


          Each of the undersigned hereby affirms that it is individually
          eligible to use Schedule 13G, and agrees that this Schedule 13G
          is filed on its behalf.


          Date: February 10, 1994


                                SMITH BARNEY SHEARSON INC.



                                By: /s/ Howard M. Darmstadter 
                                   ---------------------------
                                   Name:  Howard M. Darmstadter
                                   Title: Assistant Secretary


                                SMITH BARNEY SHEARSON HOLDINGS INC.



                                By: /s/ Mary Barnes Jenkins   
                                   ---------------------------
                                   Name:  Mary Barnes Jenkins
                                   Title: Assistant Secretary


                                THE TRAVELERS INC.



                                By: /s/ Mary Barnes Jenkins   
                                   ---------------------------
                                   Name:  Mary Barnes Jenkins
                                   Title: Assistant Secretary










                                      EXHIBIT 2
                                      ---------

                          DISCLAIMER OF BENEFICIAL OWNERSHIP
                          ----------------------------------

          Each of the undersigned disclaims beneficial ownership of the
          securities referred to in the Schedule 13G to which this exhibit
          is attached, and the filing of this Schedule 13G shall not be
          construed as an admission that any of the undersigned is, for the
          purpose of Section 13(d) or 13(g) of the Securities Exchange Act
          of 1934,  as amended, the beneficial owner of any securities
          covered by this Schedule 13G.


          Date: February 10, 1994


                                SMITH BARNEY SHEARSON HOLDINGS INC.



                                By: /s/ Mary Barnes Jenkins   
                                   ---------------------------
                                   Name:  Mary Barnes Jenkins
                                   Title: Assistant Secretary


                                THE TRAVELERS INC.



                                By: /s/ Mary Barnes Jenkins   
                                   ---------------------------
                                   Name:  Mary Barnes Jenkins
                                   Title: Assistant Secretary





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