OMNICOM GROUP INC
S-4, 1995-06-12
ADVERTISING AGENCIES
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                                                Registration  No. 33-          
================================================================================

                    U. S. SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                           -------------------------

                                    FORM S-4

                        REGISTRATION STATEMENT UNDER THE
                             SECURITIES ACT OF 1933

                           -------------------------

                               OMNICOM GROUP INC.
               (Exact Name of Registrant as Specified in Charter)
<TABLE>
<CAPTION>

<S>                                         <C>                                   <C>       
          New York                                  7311                                 13-1514814
(State or other jurisdiction of                (Primary Standard                  (IRS Employer Ident. No.)
 incorporation or organization)            Industrial Classification
                                                  Code Number)
</TABLE>

                               437 Madison Avenue
                            New York, New York 10022
                                 (212) 415-3600
       (Address, including zip code, and telephone number, including area
               code, of registrant's principal executive offices)

                             BARRY J. WAGNER, ESQ.
                                   Secretary
                               Omnicom Group Inc.
                               437 Madison Avenue
                            New York, New York 10022
                                 (212) 415-3600
(Name, address, including zip code, and telephone number, including area code, 
                             of agent for service)

                           -------------------------

                                   Copies to:
 MICHAEL D. DITZIAN, ESQ.                                 JAMES M. COTTER, ESQ.
    Davis & Gilbert                                   Simpson Thacher & Bartlett
     1740 Broadway                                        425 Lexington Avenue
New York, New York 10019                               New York, New York 10017
    (212) 468-4800                                          (212) 455-2000

                           -------------------------

     Approximate  date of commencement of proposed sale to public:  From time to
time  after  this  Registration   Statement  becomes  effective  and  all  other
conditions  to the  purchase  of assets  pursuant to the  Acquisition  Agreement
described in the enclosed Prospectus/  Information Statement have been satisfied
or waived.

     If the  securities  being  registered  on this  Form are being  offered  in
connection  with the formation of a holding company and there is compliance with
General Instruction G, please check the following box: [ ]

      If any of the securities  being  registered on this Form are to be offered
on a delayed or continuous  basis  pursuant to Rule 415 under the Securities Act
of 1933,  other than  securities  offered only in  connection  with  dividend or
interest reinvestment plans, please check the following box: [X]

                        --------------------------------

<TABLE>
<CAPTION>

                                           CALCULATION OF REGISTRATION FEE
===============================================================================================================
                                                               Proposed          Proposed
                                               Amount           maximum           maximum          Amount of
            Title of securities                 to be       offering price       aggregate       registration
             being registered              registered (1)    per share (2)   offering price (2)    fee (2)
- ---------------------------------------------------------------------------------------------------------------
<S>                                            <C>              <C>             <C>                <C>       
Common Stock, $ .50 par value ........         600,000          $57.875         $34,725,000        $11,974.14
===============================================================================================================
</TABLE>

(1)  Estimated  maximum  number of shares  which may be issued by Omnicom  Group
     Inc.  under  the  Acquisition  Agreement  described  in  this  Registration
     Statement.

(2)  Estimated  solely for the  purposes of  calculating  the  registration  fee
     pursuant to Rule 457(c), based on the average of the high and low prices of
     the Common  Stock of Omnicom on Tuesday,  June 6, 1995,  as reported by the
     New York Stock Exchange.
                           -------------------------

     The registrant  hereby amends this  registration  statement on such date or
dates as may be necessary to delay its effective date until the registrant shall
file a further  amendment  which  specifically  states  that  this  registration
statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  registration  statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.

================================================================================
                                      
<PAGE>

                               OMNICOM GROUP INC.

      Cross  Reference  Sheet  Pursuant to Rule 404(a) of the  Securities Act of
1933 and Item 501(b) of Regulation  S-K,  Showing the Location or Heading in the
Prospectus/Information  Statement of the Information  required by Part I of Form
S-4.

                                            Location or Heading in
S-4 Item Number and Caption                 Prospectus/information Statement
- ---------------------------                 --------------------------------

A. Information about the Transaction

Forepart of Registration Statement and      Outside Front Cover Page of
Outside Front Cover Page of Prospectus      Prospectus/Information Statement

Inside Front and Outside Back Cover         Inside Front Cover Page of
Pages of Prospectus                         Prospectus/Information Statement;
                                            Available Information

Risk Factors, Ratio of Earnings to Fixed    Summary; Comparative Per Share Data;
Charges and Other Information               Market Price Data


Terms of the Transaction                    The Transactions; The Acquisition 
                                            Agreement; The Advertising Stock
                                            Sale Agreement; Proposed Amendment
                                            of theHoldings Certificate; the Plan
                                            of Liquidation; Federal Income Tax
                                            Consequences  of the Sales of Assets
                                            and Dissolution and Liquidation;  
                                            Comparison of Shareholder Rights; 
                                            Description  of Omnicom 
                                            Capital Stock

Pro Forma Financial Information             *

Material Contacts with the Company Being    The Transactions
Acquired

Additional Information Required for         *
Reoffering by Persons and Parties Deemed
to Be Underwriters

Interests of Named Experts and Counsel      *

Disclosure of Commission Position on        *
Indemnification for Securities Act 
Liabilities

B. Information about the Registrant

Information with Respect to                 Incorporation of Certain Documents 
S-3 Registrants                             by Reference; Business Information
                                            Concerning Omnicom; Selected 
                                            Financial Data of Omnicom; 
                                            Description of Omnicom Capital Stock

Incorporation of Certain Information by     Incorporation of Certain Information
Reference                                   by Reference 

Information with Respect to S-2 or S-3      *
Registrants                                

Incorporation of Certain Information by     *
Reference

<PAGE>

                                            Location or Heading in
S-4 Item Number and Caption                 Prospectus/information Statement
- ---------------------------                 --------------------------------

Information with Respect to Registrants     *
Other Than S-3 or S-2 Registrants


C. Information about the Company
Being Acquired

Information with Respect to S-3 Companies   *

Information with Respect to S-2 or S-3      *
Companies

Information with Respect to Companies       Business Information Concerning 
Other Than S-3 or S-2 Companies             Holdings; Selected Financial Data 
                                            of Holdings; Management's Discussion
                                            and Analysis of Financial Condition 
                                            and Results of Operations of 
                                            Holdings; Description of Holdings
                                            Capital Stock; Index to Holdings 
                                            Financial Statements

D. Voting and Management Information

Information if Proxies, Consents or         *
Authorizations are to be Solicited

Information if Proxies, Consents or         Incorporation of Certain Documents 
Authorizations are not to be Solicited      by Reference; The Special Meeting; 
or in an Exchange Offer                     The Transactions; Description of 
                                            Holdings Capital Stock

- ------------------
*  Not applicable

<PAGE>

                                  [Letterhead]
                            CHIAT/DAY HOLDINGS, INC.



                                                  [                      ], 1995

Dear Shareholder:

You are  cordially  invited  to  attend a special  meeting  of  stockholders  of
Chiat/Day Holdings, Inc., a Delaware corporation ("Holdings"),  on [          ],
1995,  at [           ] a.m. at 180 Maiden Lane,  New York,  New York 10038 (the
"Special   Meeting")  to  consider  and  vote  upon  the   following   proposals
(collectively,  the  "Holdings  Vote  Matters"):  (a) the sale by  Holdings  and
Chiat/Day inc. Advertising, a Delaware corporation and a wholly-owned subsidiary
of  Holdings  ("Advertising"),  of  their  assets  and  businesses,  (i) to TBWA
International Inc., a Delaware corporation  ("TBWA"),  in exchange for shares of
Common Stock of Omnicom  Group Inc.,  a New York  corporation  ("Omnicom"),  and
TBWA's  assumption of liabilities  pursuant to an Asset Purchase  Agreement (the
"Acquisition  Agreement") dated May 11, 1995 among Omnicom,  TBWA,  Holdings and
Advertising and (ii) pursuant to a certain stock purchase  agreement dated as of
May 11, 1995 between Holdings and Adelaide Horton (the  "Advertising  Stock Sale
Agreement");  (b)  following the Closing under the  Acquisition  Agreement,  the
amendment  of the  Certificate  of  Incorporation  of  Holdings  (the  "Holdings
Certificate"),  to change the corporate name of Holdings to CDH Corporation; (c)
the approval and adoption of a Plan of  Liquidation  pursuant to which  Holdings
will,  among other things,  (i)  dissolve,  (ii)  establish a liquidating  trust
pursuant to a liquidating trust agreement, with Thomas Patty and David C. Wiener
as trustees for the benefit of its  stockholders,  and (iii)  distribute  to its
stockholders and/or the liquidating trust all its remaining assets; and (d) such
other matters as may come before the Meeting.

      Holders  of  record of Class A Common  Stock  and Class B Common  Stock of
Holdings at the close of business on [             ,] 1995,  will be entitled to
vote at the Special Meeting or any postponement or adjournment thereof.

      The  affirmative  vote of the  holders of a majority  of the voting  power
represented by the outstanding shares of Class A Common Stock and Class B Common
Stock (the  "Holdings  Common  Stock"),  voting  together as a single class,  is
necessary to approve the transactions  contemplated by the Acquisition Agreement
and the  Advertising  Stock Sale  Agreement,  to approve  the  amendment  to the
Holdings Certificate, and to approve and adopt the Plan of Liquidation.

      Directors,  officers  and  affiliates  of Holdings as a group owning as of
[May 4, 1995] approximately [75.82%] of the Holdings Common Stock have expressed
an intention to vote in favor of the transactions contemplated herein.

      None of the Holdings Vote Matters shall become effective unless all of the
proposals are adopted by the requisite vote of the Holdings Stockholders.

      The Holdings Board of Directors  believes that the foregoing  transactions
are  fair  to,  and  in  the  best  interests  of,  Holdings  and  the  Holdings
stockholders and recommends that the Holdings stockholders vote FOR the approval
of  the  transactions   contemplated  by  the  Acquisition   Agreement  and  the
Advertising  Stock Sale  Agreement,  FOR the  approval of the  amendment  of the
Holdings Certificate, and FOR the approval of the Plan of Liquidation.

      The  attached  Prospectus/Information  Statement  describes  the  proposed
transactions more fully. Please give this information careful attention.

                 WE ARE NOT ASKING YOU FOR A PROXY AND YOU ARE
                       REQUESTED NOT TO SEND US A PROXY.


                                              Very truly yours,


                                              JAY CHIAT
                                                Chief Executive Officer
<PAGE>


                            CHIAT/DAY HOLDINGS, INC.
                              -------------------
                   NOTICE OF SPECIAL MEETING OF STOCKHOLDERS
                              -------------------
                       To be Held on [           ], 1995

     NOTICE IS HEREBY GIVEN that a special  meeting (the  "Special  Meeting") of
stockholders of Chiat/Day Holdings,  Inc., a Delaware corporation  ("Holdings"),
will be held on ___________  1995, at 180 Maiden Lane, New York, New York 10038,
commencing  at [_____]  a.m.,  to consider and vote upon the  following  matters
described in the accompanying Prospectus/Information Statement:

          1. To consider and vote upon the  transfer by Holdings  and  Chiat/Day
     inc. Advertising,  a Delaware corporation and a wholly-owned  subsidiary of
     Holdings  ("Advertising"),  of  their  assets  and  businesses  (i) to TBWA
     International Inc., a Delaware corporation ("TBWA"), in exchange for shares
     of Common  Stock,  par value $.50 per share,  of Omnicom  Group Inc., a New
     York corporation ("Omnicom"), and TBWA's assumption of liabilities pursuant
     to an Asset Purchase Agreement (the "Acquisition  Agreement") dated May 11,
     1995, among Omnicom,  TBWA, Holdings and Advertising and (ii) pursuant to a
     certain stock purchase  agreement dated as of May 11, 1995 between Holdings
     and Adelaide Horton.

          2. To  consider  and vote  upon an  amendment  to the  Certificate  of
     Incorporation  of Holdings (the "Holdings  Certificate") to change the name
     of Holdings,  following the Closing under the Acquisition Agreement, to CDH
     Corporation.

          3. To consider  and vote upon the  approval  and adoption of a plan of
     complete liquidation (the "Plan of Liquidation") pursuant to which Holdings
     would (i) dissolve,  (ii) establish a liquidating  trust (the  "Liquidating
     Trust") pursuant to a liquidating  trust  agreement,  with Thomas Patty and
     David C. Wiener as trustees, for the benefit of its stockholders, and (iii)
     distribute  to its  stockholders  and/or  the  Liquidating  Trust  all  its
     remaining  assets.  Approval  of  the  Plan  of  Liquidation  requires  the
     acceptance  by  the  Holdings   stockholders  of  such  trustees  as  their
     collective  agent  under  the  terms of the  Liquidating  Trust,  with such
     trustees (a) to receive on their behalf certain  liquidating  distributions
     from  Holdings,   (b)  to  act  as  their  agent  in  connection  with  the
     administration  of an escrow  agreement  established in connection with the
     Acquisition   Agreement  and  more  fully  described  herein  (the  "Escrow
     Agreement"),  (c) to  respond  to the  assertion  of any and all claims for
     indemnification by TBWA, or to assert claims on behalf of the stockholders,
     pursuant  to  the  terms  of  the  Acquisition  Agreement  and  the  Escrow
     Agreement,  and (d) to  complete  the winding up of the affairs of Holdings
     and  payment  of its  liabilities  not  assumed  by  TBWA  pursuant  to the
     Acquisition Agreement from the assets of the Liquidating Trust.

          4. To transact  such other  business as may  properly  come before the
     Special Meeting or any adjournment thereof.

     Only  holders of record of Class A Common  Stock,  par value $.01 per share
("Class A Common  Stock"),  and Class B Common  Stock,  par value $.01 per share
("Class B Common Stock"), of Holdings at the close of business on [           ],
1995 will be  entitled to vote at the Special  Meeting  and any  adjournment  or
postponement thereof.

     The  affirmative  vote of the  holders  of a majority  of the voting  power
represented by the outstanding shares of Class A Common Stock and Class B Common
Stock (the  "Holdings  Common  Stock"),  voting  together as a single class,  is
necessary to approve the transactions  contemplated by the Acquisition Agreement
and the  Advertising  Stock Sale  Agreement,  to approve  the  amendment  to the
Holdings Certificate, and to approve and adopt the Plan of Liquidation.

     Directors, officers and affiliates of Holdings as a group owning as of [May
4, 1995]  approximately  [75.82%]  of  Holdings  Common  Stock have  expressed a
present intention to vote in favor of the transactions contemplated herein.

     None of such matters shall become effective unless all of the proposals are
adopted by the requisite vote of the Holdings Stockholders.

                 WE ARE NOT ASKING YOU FOR A PROXY AND YOU ARE
                       REQUESTED NOT TO SEND US A PROXY.

                  By Order of the Holdings Board of Directors
                              -------------------
<PAGE>

                             SUBJECT TO COMPLETION
                              DATED JUNE 12, 1995

                            CHIAT/DAY HOLDINGS, INC.

                             INFORMATION STATEMENT

                              -------------------

                               OMNICOM GROUP INC.

                                   PROSPECTUS

                              -------------------

     This  Prospectus/Information  Statement  is being  furnished  to holders of
Class A Common  Stock,  par value $.01 per share ("Class A Common  Stock"),  and
holders  of Class B Common  Stock,  par value  $.01 per  share  ("Class B Common
Stock"), (collectively,  "Holdings Common Stock") of Chiat/Day Holdings, Inc., a
Delaware corporation ("Holdings"), in connection with the special meeting of the
stockholders  of Holdings to be held on [            ], 1995 at 180 Maiden Lane,
New  York,  New York  10038,  commencing  at [     ] a.m.,  local  time,  and at
any adjournment or postponement thereof (the "Special Meeting").  The purpose of
the Special Meeting is to consider and vote upon the following proposals (a) the
sale by Holdings and Chiat/Day inc.  Advertising,  a Delaware  corporation and a
wholly-owned  subsidiary  of  Holdings   ("Advertising")  of  their  assets  and
businesses (i) to TBWA International Inc., a Delaware corporation  ("TBWA"),  in
exchange for shares of voting Common Stock, par value $.50 per share, of Omnicom
Group Inc., a New York  corporation  ("Omnicom")  (such shares of Common  Stock,
"Omnicom  Common  Stock") and TBWA's  assumption of  liabilities  pursuant to an
Asset Purchase Agreement (the "Acquisition Agreement") dated May 11, 1995, among
Omnicom,  TBWA,  Holdings and Advertising (the transactions  contemplated by the
Acquisition  Agreement are herein called the "Acquisition") and (ii) pursuant to
a certain stock purchase agreement dated as of May 11, 1995 between Holdings and
Adelaide Horton (the "Advertising  Stock Sale Agreement" and the sale thereunder
the "Advertising  Stock Sale"),  (b) following the Closing under the Acquisition
Agreement (the "Closing"),  the amendment of the Certificate of Incorporation of
Holdings  (the  "Holdings  Certificate")  to change the name of  Holdings to CDH
Corporation, and (c) the approval and adoption of a plan of complete liquidation
(the "Plan of Liquidation")  pursuant to which Holdings will (i) dissolve,  (ii)
establish  a  liquidating  trust  (the   "Liquidating   Trust")  pursuant  to  a
liquidating  trust  agreement  (the  "Liquidating  Trust  Agreement"),   between
Holdings  and Thomas Patty and David C. Wiener,  as trustees  (the  "Liquidating
Trustees"),  for the benefit of its  stockholders,  and (iii)  distribute to its
stockholders  and/or  the  Liquidating  Trust  all  its  remaining  assets  (the
"Liquidation" and, together with the Acquisition, the Advertising Stock Sale and
the amendment to the Holdings Certificate, the "Transactions").

     This Prospectus/Information Statement is also being furnished to holders of
Equity  Appreciation  Rights ("EARs") issued under the 1993 Equity  Appreciation
Rights  Plan of  Holdings  (the "EAR  Plan") and of Equity  Participation  Units
("EPUs") issued under the 1988 Amended and Restated Equity Participation Plan of
Holdings (the "EPU Plan")  (collectively,  the "Rightsholders") who will receive
shares of Omnicom  Common Stock as payment  under such Plans subject to the same
terms and conditions as other stockholders of Holdings.

     This  Prospectus/Information  Statement  constitutes  both  an  information
statement of Holdings  with  respect to the Meeting and a prospectus  of Omnicom
with  respect to up to  600,000  shares of Omnicom  Common  Stock,  which may be
issued to Holdings  and  Advertising  in  connection  with the  Acquisition  and
distributed to the holders of Holdings Common Stock and to the Rightsholders.

THE SECURITIES TO BE ISSUED  PURSUANT TO THIS  PROSPECTUS/INFORMATION  STATEMENT
HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE  COMMISSION
OR  ANY  STATE  SECURITIES  COMMISSION  NOR  HAS  THE  SECURITIES  AND  EXCHANGE
COMMISSION  OR ANY STATE  SECURITIES  COMMISSION  PASSED  UPON THE  ACCURACY  OR
ADEQUACY OF THIS  PROSPECTUS/INFORMATION  STATEMENT.  ANY  REPRESENTATION TO THE
CONTRARY IS A CRIMINAL OFFENSE.


                 WE ARE NOT ASKING YOU FOR A PROXY AND YOU ARE
                       REQUESTED NOT TO SEND US A PROXY.
                              -------------------

  The date of this Prospectus/Information Statement is [             ], 1995.

                              -------------------


<PAGE>

      All  information  contained  in  this   Prospectus/Information   Statement
relating to Holdings and the Special  Meeting  (including,  without  limitation,
financial  statements  and  other  financial   information  regarding  Holdings,
background of and Holdings'  reasons for the  transactions,  descriptions of the
businesses, properties, assets, and the liabilities of holdings and advertising,
description  of the federal  income tax  consequences  of the sale of assets and
dissolution and liquidation, and descriptions of the Liquidating Trust, the Plan
of  Liquidation,  and the  Liquidating  Trust Escrow Fund have been  supplied by
Holdings  and are the sole  responsibility  of Holdings  and Omnicom  assumes no
responsibility     therefor.     All     information     contained    in    this
Prospectus/Information   Statement  relating  to  Omnicom  (including,   without
limitation,  financial information regarding Omnicom,  Omnicom's reasons for the
acquisition,  and the  description of the business of Omnicom) has been supplied
by Omnicom and is the sole  responsibility  of Omnicom and  Holdings  assumes no
responsibility therefor.

      No  person  has been  authorized  to give any  information  or to make any
representation  other  than  those  contained  in  this   Prospectus/Information
Statement in connection  with the Special  Meeting or the offering of securities
made hereby and, if given or made, such information or  representation  must not
be relied  upon as having  been  authorized  by  Omnicom,  Holdings or any other
person.  This  Prospectus/Information  Statement does not constitute an offer to
sell, or a solicitation of any offer to buy, any securities in any  jurisdiction
to or from  any  person  to whom it is not  lawful  to make  any  such  offer or
solicitation. Neither the delivery of this Prospectus/Information Statement, nor
any  distribution of securities made hereunder shall,  under any  circumstances,
create an implication that there has been no change in the affairs of Omnicom or
Holdings  since the date  hereof  or that the  information  contained  herein is
correct as of any time subsequent to the date hereof.


                              -------------------


                             AVAILABLE INFORMATION

     Omnicom is  subject to the  informational  requirements  of the  Securities
Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in  accordance
therewith  files  reports,  proxy  statements  and  other  information  with the
Securities and Exchange  Commission (the "SEC").  The reports,  proxy statements
and other  information filed by Omnicom with the SEC can be inspected and copied
at the public  reference  facilities  maintained by the SEC at Judiciary  Plaza,
Room 1024, 450 Fifth Street, N.W.,  Washington,  D.C. 20549, and at the Regional
Offices of the SEC at 7 World  Trade  Center,  13th  Floor,  New York,  New York
10048-1102 and Northwest  Atrium Center,  500 West Madison  Street,  Suite 1400,
Chicago, Illinois 60661-2511.  Copies of such material also can be obtained from
the Public Reference  Section of the SEC,  Washington,  D.C. 20549 at prescribed
rates. In addition, material filed by Omnicom can be inspected at the offices of
the New York Stock Exchange,  Inc. (the "NYSE"),  20 Broad Street, New York, New
York 10005, on which the Omnicom Common Stock is listed.

     Omnicom  has  filed  with  the SEC a  Registration  Statement  on Form  S-4
(together with all  amendments,  exhibits,  annexes and schedules  thereto,  the
"Registration  Statement")  under the  Securities  Act of 1933,  as amended (the
"Securities  Act"),  with  respect to the shares of Omnicom  Common  Stock to be
issued pursuant to the Acquisition.  This Prospectus/Information  Statement does
not contain all the information set forth in the Registration Statement, certain
portions of which have been omitted as permitted by the rules and regulations of
the SEC. Such  additional  information  may be obtained from the SEC's principal
office in Washington,  D.C. Statements contained in this  Prospectus/Information
Statement  or  in  any  document  incorporated  in  this  Prospectus/Information
Statement by  reference  as to the  contents of any  contract or other  document
referred to herein or therein are not necessarily complete, and in each instance
reference  is made to the copy of such  contract or other  document  filed as an
exhibit  to the  Registration  Statement  or  such  other  document,  each  such
statement being qualified in all respects by such reference.


                                       2
<PAGE>

                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     The following  documents  filed with the SEC by Omnicom (File No.  1-10551)
pursuant  to  the   Exchange   Act  are   incorporated   by  reference  in  this
Prospectus/Information Statement:

          1.  Omnicom's  Annual  Report on Form 10-K for the  fiscal  year ended
     December 31, 1994;

          2. Omnicom's Quarterly Report on Form 10-Q for the quarter ended March
     31, 1995;

          3.  Omnicom's  Proxy  Statement  dated  April 7, 1995,  for the Annual
     Meeting of Shareholders held on May 22, 1995; and

          4. The  description of Omnicom's  Common Stock  contained in Omnicom's
     Registration  Statement  pursuant to the Exchange  Act,  together  with all
     amendments or reports filed for the purpose of updating such description.

     All  documents  and  reports  subsequently  filed by  Omnicom  pursuant  to
Sections  13(a),  13(c),  l4 or 15(d) of the Exchange Act after the date of this
Prospectus/Information Statement shall be deemed to be incorporated by reference
in this  Prospectus/Information  Statement and to be a part hereof from the date
of filing of such  documents or reports.  Any statement  contained in a document
incorporated or deemed to be incorporated by reference herein shall be deemed to
be modified or superseded for purposes of this Prospectus/Information  Statement
to the extent that a  statement  contained  herein or in any other  subsequently
filed document that also is or is deemed to be incorporated by reference  herein
modifies  or  supersedes  such  statement.  Any such  statement  so  modified or
superseded  shall  not be  deemed,  except  as so  modified  or  superseded,  to
constitute a part of this Prospectus/Information Statement.

     This  Prospectus/Information  Statement  incorporates documents relating to
Omnicom by reference that are not presented herein or delivered  herewith.  Such
documents  (other than  exhibits to such  documents,  unless such  exhibits  are
specifically  incorporated  herein by  reference)  are  available to any person,
including any beneficial owner, to whom this Prospectus/Information Statement is
delivered,  without charge, on written or oral request directed to Omnicom Group
Inc.,  437  Madison  Avenue,  New York,  New York  10022,  Attention:  Secretary
(telephone  number (212)  415-3600).  in order to ensure timely  delivery of the
documents, any requests should be made by [              ], 1995.

     This  Prospectus/Information  Statement  incorporates documents relating to
Holdings by reference that are not presented herein or delivered herewith.  Such
documents  (other than  exhibits to such  documents,  unless such  exhibits  are
specifically  incorporated  herein by  reference)  are  available to any person,
including any beneficial owner, to whom this Prospectus/Information Statement is
delivered,  without  charge,  on written or oral  request  directed to Chiat/Day
Holdings,   Inc.,  180  Maiden  Lane,  New  York,  New  York  10038,  Attention:
_____________  (telephone  number  (212)  804-1000).  in order to ensure  timely
delivery of the documents, any requests should be made by [             ], 1995.


                                       3

<PAGE>

                               TABLE OF CONTENTS

AVAILABLE INFORMATION...................................................     2

INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE.........................     3

SUMMARY.................................................................     6

COMPARATIVE PER SHARE DATA .............................................    18

MARKET PRICE DATA ......................................................    19

THE SPECIAL MEETING ....................................................    20
    Date, Time and Place of Special Meeting ............................    20
    Business to Be Transacted at the Special Meeting ...................    20
    Record Date, Voting Rights .........................................    20
    Voting Requirements ................................................    20
    Approval Under Holdings Certificate ................................    20
    Affiliate Ownership ................................................    21

THE TRANSACTIONS ........................................................   21
    Background of and Holdings' Reasons for the Transaction;
      Recommendation of the Holdings Board of Directors .................   21
    Omnicom's Reasons for the Acquisition ...............................   22
    Interests of Certain Persons in the Transaction .....................   23
    Accounting Treatment ................................................   24
    Regulatory Approvals ................................................   24
    Resales of Omnicom Common Stock .....................................   25
    Resale Restrictions .................................................   25
    Stock Exchange Listing ..............................................   25
    No Dissenters' Rights ...............................................   25

THE ACQUISITION AGREEMENT ...............................................   26
    The Acquisition .....................................................   26
    Other Terms and Conditions of the Acquisition Agreement .............   30

THE ADVERTISING STOCK SALE AGREEMENT ....................................   34

PROPOSED AMENDMENT OF THE HOLDINGS CERTIFICATE ..........................   34

THE PLAN OF LIQUIDATION .................................................   35
    General .............................................................   35
    Liquidating Distribution to Holdings Stockholders ...................   35
    Liquidating Distribution to Rightsholders ...........................   36
    Fractional Shares ...................................................   36
    Operation of the Liquidating Trust ..................................   36
    The Liquidating Trust Escrow ........................................   37

FEDERAL INCOME TAX CONSEQUENCES OF THE SALES OF ASSETS AND
DISSOLUTION AND LIQUIDATION .............................................   38
    Corporate Tax .......................................................   38
    Holder Tax ..........................................................   38
    Withholding Taxes ...................................................   41

BUSINESS INFORMATION CONCERNING OMNICOM .................................   42

                                       4
<PAGE>


SELECTED FINANCIAL DATA OF OMNICOM ......................................   43

BUSINESS INFORMATION CONCERNING HOLDINGS ................................   44

SELECTED FINANCIAL DATA OF HOLDINGS .....................................   46

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS OF HOLDINGS .......................................   47
    Results of Operations ...............................................   47
    Liquidity and Capital Resources .....................................   48

DESCRIPTION OF OMNICOM CAPITAL STOCK ....................................   48

DESCRIPTION OF HOLDINGS CAPITAL STOCK ...................................   49

COMPARISON OF SHAREHOLDER RIGHTS ........................................   52

LEGAL MATTERS ...........................................................   57

EXPERTS .................................................................   58

                                       5
<PAGE>

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                                    SUMMARY

      (The following is a summary of certain information  contained elsewhere in
this Prospectus/Information  Statement and does not purport to be complete. This
summary   is   qualified   in  all   respects   by   the   remainder   of   this
Prospectus/Information Statement, which should be read in its entirety.)

                                 The Companies

Omnicom Group Inc. ..........   Omnicom,  though  its wholly and partially owned
                                companies,  operates  advertising agencies which
                                plan,  create,  produce and place advertising in
                                various   media  such  as   television,   radio,
                                newspaper and magazines; and offers clients such
                                additional  services as marketing  consultation,
                                consumer market research,  design and production
                                of  merchandising  and sales promotion  programs
                                and   materials,    direct   mail   advertising,
                                corporate identification,  and public relations.
                                According to the unaudited industry-wide figures
                                published in the trade journal, ADVERTISING AGE,
                                in 1994 Omnicom was ranked as the third  largest
                                advertising agency group worldwide.

                                Omnicom  operates  three  separate,  independent
                                agency networks: the BBDO Worldwide Network, the
                                DDB  Needham  Worldwide  Network  and  the  TBWA
                                International  Network.  Omnicom  also  operates
                                independent agencies,  Altschiller & Company and
                                Goodby,  Silverstein  &  Partners,  and  certain
                                marketing  service  and  specialty   advertising
                                companies through Diversified Agency Services.

                                The principal  executive  offices of Omnicom are
                                located at 437  Madison  Avenue,  New York,  New
                                York 10022, telephone number (212) 415-3600.


TBWA International Inc. ......  TBWA International  Inc., is the holding company
                                for  that  portion  of  the  TBWA  International
                                Network operating in the United States.

Chiat/Day Holdings, Inc. and
Chiat/Day inc. Advertising ...  Holdings,  primarily  through its wholly   owned
                                subsidiary   Chiat/Day  inc.   Advertising,   is
                                engaged in the business of planning and creating
                                advertising  campaigns  for clients,  purchasing
                                various   media   spots   (television,    radio,
                                newspapers   and   magazines),   and   providing
                                marketing  consultation,   market  research  and
                                production  services.  In 1994, Holdings was the
                                16th largest  advertising agency in the U.S. and
                                27th  largest  in  the  world  according  to the
                                unaudited  industry-wide  figures  published  in
                                Advertising Age.

                                The principal  executive offices of Holdings are
                                located at 180 Maiden Lane,  New York,  New York
                                10038, telephone number (212) 804-1000.


                              THE SPECIAL MEETING

Meeting Time, Date
and Place ....................  The  Special Meeting will be held at [    ] am.,
                                local time, on [           ] 1995, at 180 Maiden
                                Lane,  New  York,  New  York  10038,  and at any
                                adjournment or postponement thereof.

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                                       6
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Record Date; Shares
Entitled To Vote .............  Holders  of  record  of shares of Class A Common
                                Stock  and  Class B  Common  Stock  of  Holdings
                                (collectively,  "Holdings  Stockholders") at the
                                close  of  business  on [           ] 1995  (the
                                "Record Date"), are entitled to notice of and to
                                vote at the Special Meeting.  At such date there
                                were  outstanding  [                ] shares  of
                                Class A  Common  Stock,  each of  which  will be
                                entitled to one vote at the Special Meeting, and
                                [ ]  shares  of Class B  Common  Stock,  each of
                                which  will  be  entitled  to  one  vote  at the
                                Special Meeting.

Purpose of the Special
Meeting ......................  The  purpose  of  the  Special   Meeting  is  to
                                consider  and vote upon the  following  matters:

                                    (a) a  proposal   to  approve  the  sale  by
                                        Holdings and Advertising of their assets
                                        and  businesses   pursuant  to  (i)  the
                                        Acquisition  Agreement,   by  and  among
                                        Omnicom, TBWA, Holdings and Advertising,
                                        and  (ii)  the  Advertising  Stock  Sale
                                        Agreement  between Holdings and Adelaide
                                        Horton;

                                    (b) a   proposal   to  amend  the   Holdings
                                        Certificate  effective as of the Closing
                                        under,    and   as   defined   in,   the
                                        Acquisition   Agreement  to  change  its
                                        corporate name to CDH Corporation;

                                    (c) the approval and adoption of the Plan of
                                        Liquidation,  including the  dissolution
                                        of   Holdings,   the   creation  of  the
                                        Liquidating   Trust   pursuant   to  the
                                        Liquidating   Trust  Agreement  and  the
                                        appointment of the Liquidating Trustees;
                                        and
                                
                                    (d) such other  proposals as may properly be
                                        brought  before  the  Special   Meeting.

Votes   Required .............  The   approval  of  the  various   proposals  by
                                Holdings    Stockholders    will   require   the
                                affirmative vote of the holders of a majority of
                                the voting power  represented by the outstanding
                                shares  of Class A Common  Stock  and of Class B
                                Common Stock, voting together as a single class.
                                Directors,  officers and  affiliates of Holdings
                                as  a  group   owning   as  of  [May  4,   1995]
                                approximately  [75.82%] of the  Holdings  Common
                                Stock have  expressed  an  intention  to vote in
                                favor of the various proposals.

                                The Acquisition

The Acquisition ..............  Pursuant to the Acquisition Agreement, TBWA will
                                acquire  assets  of  Holdings  and   Advertising
                                relating to their  advertising  businesses  (the
                                "Businesses") for  consideration  payable by the
                                issuance to Holdings and  Advertising  of shares
                                of Omnicom Common Stock for  distribution to the
                                Holdings Stockholders and the Rightsholders, and
                                the   assumption  by  TBWA  of   liabilities  of
                                Holdings   and   Advertising   relating  to  the
                                Businesses.

                                The shares of Omnicom  Common Stock to be issued
                                to Holdings and  Advertising  shall be valued at
                                the "Market Value" (which shall be determined by
                                the average of the  closing  prices per share of

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                                       7
<PAGE>

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                                Omnicom  Common  Stock  reported on the New York
                                Stock  Exchange for the 20  consecutive  trading
                                days  ending  three  business  days  immediately
                                prior to the Closing Date under,  and as defined
                                in, the  Acquisition  Agreement).  The number of
                                shares  of  Omnicom  Common  Stock to be  issued
                                shall be calculated and applied as follows:

                                    (a) TBWA will pay Holdings shares of Omnicom
                                        Common Stock having an aggregate  Market
                                        Value of (x) if the  Closing  is held on
                                        or  prior  to  October  31,  1995,   (i)
                                        $11,180,563 PLUs (ii) an amount equal to
                                        $2,418  multiplied by the number of days
                                        in the period  commencing on the Closing
                                        Date and ending on October 31, 1995,  or
                                        (y) if the Closing is held after October
                                        31, 1995 and on or prior to December 31,
                                        1995,  (iii)  $11,930,880  PLUS  (iv) an
                                        amount equal to $2,418 multiplied by the
                                        number of days in the period  commencing
                                        on  the  Closing   Date  and  ending  on
                                        December  31,  1995.   Of  this  Omnicom
                                        Common Stock,  shares having such Market
                                        Value as may be  necessary to insure the
                                        satisfaction  of obligations of Holdings
                                        and  Advertising  to the  Rightsholders,
                                        will be contributed to Advertising  (the
                                        "Contributed Stock").

                                    (b) TBWA  will  pay  Advertising  shares  of
                                        Omnicom Common Stock having an aggregate
                                        Market Value of $14,000,000.

                                Notwithstanding  the foregoing,  the Acquisition
                                Agreement provides that prior to the Closing the
                                parties will  negotiate in good faith an upwards
                                adjustment  to  the  acquisition  price  if  the
                                "Annualized   Revenues"   of  Holdings  and  its
                                subsidiaries,  being  the  commissions  and fees
                                expected  to  be  earned  by  Holdings  and  its
                                subsidiaries  from  clients  who are such at the
                                time  of the  calculation  for the  fiscal  year
                                ending October 31, 1995 (the "1995 Fiscal Year")
                                exceed $100,000,000 and the profits before taxes
                                (as adjusted to exclude net interest expense and
                                certain other items agreed  between the parties)
                                ("EBIT") of Holdings  and its  subsidiaries  for
                                the 1995 Fiscal Year is  reasonably  expected to
                                exceed $17,200,000.  If an upwards adjustment is
                                not  agreed,  Holdings  has the  right to either
                                terminate the  Acquisition  Agreement or proceed
                                with the  Closing  at the  original  price.  Any
                                additional consideration payable will be made in
                                shares of  Omnicom  Common  Stock  valued at the
                                Market Value.

                                On the  Distribution  Date (as defined  herein),
                                the  shares  of  Omnicom  Common  Stock  paid to
                                Holdings and to Advertising  will be distributed
                                as follows:

                                    (a) Ten percent of the Omnicom  Common Stock
                                        paid to Holdings  (after  deducting  the
                                        Contributed  Stock)  and to  Advertising
                                        (including    ten    percent    of   the
                                        Contributed  Stock)  will be placed into
                                        an escrow  account (the "General  Escrow
                                        Fund")  under  the  terms  of an  escrow
                                        agreement (the "Escrow Agreement") among
                                        TBWA,  Holdings,   Advertising  and  The
                                        Chase  Manhattan  Bank,  N.A., as escrow

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                                       8

<PAGE>

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                                        agent (the "Escrow  Agent"),  to provide
                                        for    payment    of     indemnification
                                        obligations  to Omnicom and TBWA arising
                                        out of the Acquisition Agreement.

                                    (b) Shares of Omnicom  Common Stock having a
                                        Market Value of $1,700,000,  contributed
                                        by  Holdings  and  Advertising  on a pro
                                        rata  basis,  will  be  placed  into  an
                                        additional  escrow account (the "Special
                                        Escrow Fund") under the Escrow Agreement
                                        to   provide    for   the   payment   of
                                        indemnification  obligations  to Omnicom
                                        and  TBWA  relating  to an  asset  whose
                                        collectibility  could not  reasonably be
                                        assured   at   the    signing   of   the
                                        Acquisition  Agreement (the "Indemnified
                                        Receivable").

                                    (c) Five percent of the Omnicom Common Stock
                                        paid to Holdings  (after  deducting  the
                                        Contributed  Stock) will be delivered to
                                        the   Liquidating   Trust  to  fund  the
                                        payment and  satisfaction of obligations
                                        and    liabilities   of   Holdings   and
                                        Advertising   as  shall  not  have  been
                                        assumed  by TBWA  under the  Acquisition
                                        Agreement;   and  five  percent  of  the
                                        Omnicom Common Stock paid to Advertising
                                        (including    five    percent   of   the
                                        Contributed  Stock) will be delivered to
                                        a separate escrow fund (the "Liquidating
                                        Trust Escrow Fund") to fund (together on
                                        a  pro  rata  basis  with  the  Holdings
                                        Stockholders)     the     payment    and
                                        satisfaction  of Liabilities of Holdings
                                        and  Advertising  as shall not have been
                                        assumed  by TBWA  under the  Acquisition
                                        Agreement.

                                    (d) The  remainder  of  the  Omnicom  Common
                                        Stock held by Holdings will be delivered
                                        to the  holders of the  Holdings  Common
                                        Stock pro rata in accordance  with their
                                        respective   shareholdings;    and   the
                                        remainder  of the Omnicom  Common  Stock
                                        held by Advertising will be delivered to
                                        the Rightsholders pro rata in accordance
                                        with their respective interests.

                                    (e) After the distribution by Advertising to
                                        the   Rightsholders,    Holdings   shall
                                        consummate the sale of the capital stock
                                        of    Advertising    pursuant   to   the
                                        Advertising Stock Sale Agreement.

                                See     "The     Acquisition      Agreement--The
                                Acquisition--   Determination   of   Acquisition
                                Price",  "--Renegotiation of Acquisition Price",
                                "--Payment of Obligations to Rightsholders"  and
                                "--The Escrow  Agreement"  and "The  Advertising
                                Stock Sale Agreement".

Distribution Date ............  The  distributions  of  the  shares  of  Omnicom
                                Common  Stock by Holdings and  Advertising  will
                                not occur  until the  "Distribution  Date".  The
                                Distribution   Date   will   be  the   date   of
                                publication  by  Omnicom  of  financial  results
                                covering at least 30 days of combined operations
                                for Omnicom and the Businesses after the Closing
                                Date,  provided that if the Closing occurs on or
                                prior to August 31, 1995, the Distribution  Date
                                will  be  the   earlier  of  the  date  of  such
                                publication and October 30, 1995 (whether or not
                                such financial results are published).  Assuming

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                                       9

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                                the Closing occurs on or before August 31, 1995,
                                the earliest that such  financial  results would
                                be  published  is October 26,  1995.  During the
                                period  from  the  Closing   Date   through  the
                                Distribution  Date,  Holdings  Stockholders  and
                                Rightsholders will bear the risk of fluctuations
                                in the market price of the Omnicom Common Stock.


Payment of Obligations 
to Rightsholders .............  In 1993 and 1988,  Holdings adopted the EAR Plan
                                and  EPU  Plan,  respectively,  and  has  issued
                                awards under such Plans.  If the employment of a
                                participant is terminated  for any reason,  then
                                under   the   terms  of  the  EAR   Plan,   such
                                participant  shall have the  right,  but not the
                                obligation, to cause Holdings or Advertising to,
                                and under the EPU Plan  Holdings or  Advertising
                                shall, redeem vested units for cash in each case
                                at  their  book  value as at the end of the most
                                recent fiscal  quarter.  At March 31, 1995, such
                                book value was less than zero.  However,  in the
                                event of a  liquidation,  with  respect to their
                                priority,  each  EAR and  EPU  shall  be  deemed
                                equivalent  in  value to one  share of  Holdings
                                Common  Stock and shall be  treated  in the same
                                manner  as  Holdings  Common  Stock.

                                Therefore,  Rightsholders will receive shares of
                                Omnicom  Common  Stock  as  payment  under  such
                                Plans,  subject to the same terms and conditions
                                as if they were Holdings Stockholders, including
                                without     limitation     the     escrow    and
                                indemnification  provisions more fully described
                                herein.  

Per Share  and Per Right
Consideration ................  The total  value of Omnicom  Common  Stock to be
                                paid  by  TBWA  to  Holdings   and   Advertising
                                pursuant to the  Acquisition  Agreement  will be
                                dependent  on when the  Closing  Date occurs (as
                                described  above  and as  more  fully  described
                                under    "The     Acquisition     Agreement--The
                                Acquisition--Determination     of    Acquisition
                                Price").  In  order  to make  certain  estimates
                                relating to the  consideration to be paid to the
                                Holdings   Stockholders  and  the  Rightsholders
                                which      are       included       in      this
                                Prospectus/Information  Statement,  it has  been
                                assumed  that the  Closing  Date  will  occur on
                                August  15,  1995  and the  Market  Value of the
                                Omnicom Common Stock will be $563/8. Based on an
                                estimated    total    acquisition    price    of
                                $25,366,749,  after  deposits are made on behalf
                                of the Holdings  Stockholders and  Rightsholders
                                into the General Escrow Fund, the Special Escrow
                                Fund, the Liquidating  Trust and the Liquidating
                                Trust Escrow Fund (as  applicable),  each holder
                                of Class A Common  Stock,  Class B Common Stock,
                                EPUs and EARs will be  entitled  to receive in a
                                liquidating distribution,  per share of Holdings
                                Common  Stock  or per  EPU  or  EAR,  shares  of
                                Omnicom Common Stock with a value (determined in
                                accordance  with the  terms  of the  Acquisition
                                Agreement)  equal to $________.  If none of such
                                Omnicom  Common  Stock  were  used to fund  such
                                escrows  and such  trust,  the  value of the per
                                share   or  per  unit   distribution   would  be
                                $________.  

                                Since the amounts  held in such escrows and such
                                trust  are  subject  to  claims  in  respect  of
                                contingent   liabilities,   there   can   be  no
                                assurances  that  amounts  held  therein will in
                                fact be distributed to Holdings Stockholders and
                                Rightholders.  

                                See   "The   Plan  of   Liquidation--Liquidating
                                Distribution  to  Holdings   Stockholders"   and
                                "--Liquidating Distribution to Rightsholders".
  
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                                       10

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Escrow Agreement and
Indemnification Obligations ..  The obligation of Holdings to indemnify  Omnicom
                                and TBWA against losses and damages may arise in
                                one  of  two  ways:   pursuant  to  the  general
                                indemnification     obligations     under    the
                                Acquisition   Agreement,   or  as  a  result  of
                                inaccurate or misleading information supplied by
                                Holdings for use in this  Prospectus/Information
                                Statement.

                                The  indemnification   obligations  of  Holdings
                                under the Acquisition  Agreement will be limited
                                to and satisfied solely from, the General Escrow
                                Fund and the Special  Escrow Fund  (individually
                                sometimes  referred  to as an "Escrow  Fund" and
                                collectively  as the "Escrow  Funds")  under the
                                Escrow  Agreement (such that neither Omnicom nor
                                TBWA nor any of their  affiliates  will have any
                                recourse  for the payment of any losses or other
                                damages  of  any  kind   against   Holdings   or
                                Advertising  or their  respective  affiliates or
                                past,  present or future directors,  officers or
                                employees  or  the  Holdings   Stockholders   or
                                Rightsholders,  nor shall any of such persons be
                                personally   liable  for  any  such   losses  or
                                damages).   The  General  Escrow  Fund  will  be
                                separated    into    two    sub-accounts:    the
                                "Stockholders   General  Escrow  Fund"  and  the
                                "Rightsholders     General     Escrow     Fund".
                                Indemnification  obligations to be satisfied out
                                of the General Escrow Fund will terminate on the
                                earlier of the first  independent  audit report,
                                if any, of TBWA and the Businesses following the
                                Closing  Date or one year from the Closing  Date
                                (except  that  claims  asserted in writing on or
                                prior to such date will  survive  until they are
                                decided   and  are  final  and  binding  on  the
                                parties).  The Special  Escrow Fund will also be
                                separated    into    two    sub-accounts:    the
                                "Stockholders   Special  Escrow  Fund"  and  the
                                "Rightsholders     Special     Escrow     Fund".
                                Indemnification  obligations to be satisfied out
                                of the  Special  Escrow Fund will  terminate  no
                                later than the second anniversary of the Closing
                                under the  Acquisition  Agreement  (except  that
                                claims  asserted  in writing on or prior to such
                                date will survive until they are decided and are
                                final and binding on the parties). Following the
                                termination of the Escrow Agreement, shares then
                                remaining on deposit in the Stockholders General
                                and Special  Escrow Funds and the  Rightsholders
                                General and Special Escrow Funds,  respectively,
                                will be distributed to the Liquidating Trust and
                                the  Liquidating  Trust Escrow Fund in each case
                                to satisfy contingent liabilities of Holdings in
                                accordance with the Liquidating  Trust Agreement
                                and  the  Liquidating  Trust  Escrow  Agreement,
                                respectively. Each sub-account of an Escrow Fund
                                will   satisfy   its  pro  rata   share  of  the
                                applicable  category  of  losses  based  on  the
                                number of shares of Omnicom Common Stock then on
                                deposit  in  such   account.   For  purposes  of
                                satisfying  any  claims,  each  share of Omnicom
                                Common  Stock  deposited in any Escrow Fund will
                                be valued at the  Market  Value,  regardless  of
                                actual  fluctuations  in the market value of the
                                Omnicom Common Stock after the Closing Date.

                                The  indemnification   obligations  of  Holdings
                                which  may  arise  to the  extent  it  furnishes
                                inaccurate   or   incomplete   information   for
                                inclusion    in    the    Prospectus/Information
                                Statement  are not limited to amounts on deposit
                                in the Escrow  Funds nor to the limited  periods
                                of survival.

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                                       11

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Deposit and Pledge
Agreement ....................  The  applicable  shares of Omnicom  Common Stock
                                will be  deposited  into the Escrow Funds on the
                                Distribution  Date.  Prior  to  such  time,  the
                                applicable  shares of Omnicom  Common Stock will
                                be delivered by Holdings and  Advertising to The
                                Chase  Manhattan  Bank,  N.A.,  as deposit agent
                                (the "Deposit Agent"),  pursuant to the terms of
                                a deposit and pledge  agreement  among  Omnicom,
                                TBWA,  Holdings,  Advertising  and  the  Deposit
                                Agent (the "Deposit and Pledge  Agreement"),  to
                                be held as security for the  fulfillment  of the
                                obligation  of  Holdings  and   Advertising   to
                                deliver the said shares into such Escrow Funds.


Arrangement with Respect to
Holdings Preferred Stock .....  On or about July 1, 1995, but no later than July
                                10, 1995,  the Trustee of the  Chiat/Day  Profit
                                Sharing  and 401(k)  Plan (the  "Profit  Sharing
                                Plan"),  the sole record owner of the  preferred
                                stock, cumulative,  $.01 par value per share, of
                                Holdings  (the  "Holdings   Preferred   Stock"),
                                pursuant to an Agreement dated as of May 9, 1995
                                between  Holdings  and the Trustee of the Profit
                                Sharing Plan (the "Profit  Sharing Plan Purchase
                                Agreement"),  will sell to  Holdings  for a cash
                                payment  of  $14,081,773.93  all the  shares  of
                                Holdings  Preferred Stock it owns,  which shares
                                shall  then be  retired  by  Holdings.  Holdings
                                shall pay for such  shares by  obtaining  a loan
                                which  will be  guaranteed  by Omnicom or one of
                                its affiliates.


            Other Terms and Conditions of the Acquisition Agreement

Financial Actions ............  Between  the date of the  Acquisition  Agreement
                                and  the   Closing   Date,   certain   financial
                                arrangements  are  required  to occur:  (i) TBWA
                                shall  lend   Holdings   $55,000,000   and  lend
                                Advertising  $1,000,000 on reasonable commercial
                                terms  and  pursuant  to   financing   documents
                                reasonably acceptable to the parties thereto and
                                in  substantially  the form of the  Amended  and
                                Restated Credit  Agreement  between Holdings and
                                Omnicom,  among  others,  more  fully  described
                                below, and the documents ancillary thereto; (ii)
                                Holdings  shall make a capital  contribution  of
                                not less than  $55,000,000 to  Advertising;  and
                                (iii)   Advertising  shall  repay  in  full  all
                                outstanding  principal,  together  with  accrued
                                interest,   of  its  8.17%  Junior  Subordinated
                                Installment    Notes,    its    13.25%    Junior
                                Subordinated    Notes,    its   13.25%    Senior
                                Subordinated  Notes,  and the notes issued under
                                the Amended and Restated  Credit  Agreement  (as
                                defined below).

Conditions to the
Acquisition ..................  The  obligations  of  Omnicom,  TBWA,   Holdings
                                and  Advertising to consummate  the  Acquisition
                                are  subject  to  the  satisfaction  of  certain
                                mutual    conditions,     including,     without
                                limitation:  obtaining the requisite approval of
                                the  Holdings  Stockholders;  the absence of any
                                pending litigation, proceeding, investigation or
                                claim by  governmental  authorities  seeking  to
                                restrain or invalidate the  consummation  of the
                                Acquisition;  the Registration  Statement having
                                been  declared  effective  by the  SEC  and  not
                                subject to a stop order or threatened stop order
                                and the Omnicom  Common  Stock being  registered
                                thereunder  having been  approved for listing on
                                the New York Stock Exchange.

- --------------------------------------------------------------------------------


                                       12
<PAGE>
- --------------------------------------------------------------------------------

                                The   obligations   of   Omnicom   and  TBWA  to
                                consummate the  Acquisition  are also subject to
                                the    satisfaction   of   certain    additional
                                conditions  including,  without limitation:  the
                                SEC not having  objected to Omnicom's  treatment
                                of  the  acquisition  of  the  Businesses  as  a
                                pooling-of-interests  for  accounting  purposes;
                                Advertising  continuing  to be  the  advertising
                                agency of record for  certain key  clients,  or,
                                with   respect   to  some  of   these   clients,
                                Advertising  having  replaced a loss of any such
                                client with an account of similar size (measured
                                by revenues); the receipt by Holdings of letters
                                from  Rightsholders  who own in the aggregate at
                                least  83% of the  outstanding  EARs and EPUs on
                                the Closing  Date,  which group must include all
                                Rightsholders     who    are    also    Holdings
                                Stockholders,  to the effect  that they will not
                                raise  any  objection  to the  payment  of their
                                outstanding  awards  being  made  in  shares  of
                                Omnicom    Stock   and    their    corresponding
                                participation in the indemnification obligations
                                of  Holdings  (each,  a "Consent  Letter");  the
                                execution of employment  agreements with TBWA or
                                one  of  its   affiliates   by  each  of  Robert
                                Kuperman,  Thomas Patty,  Adelaide  Horton,  Ira
                                Matathia,  Steven  Hancock and Robert Wolf,  and
                                the execution of  non-competition  agreements by
                                each of such individuals;  there not having been
                                a material and adverse  change in the Businesses
                                (which shall  include  TBWA not having  received
                                reasonable  assurances  and financial  data that
                                (a) if the  Closing is on or prior to August 31,
                                1995,  EBIT for the nine  months  ended July 31,
                                1995 is at  least  $7,500,000  and  EBIT for the
                                1995  Fiscal  Year  is  reasonably  expected  to
                                exceed $13,500,000; and (b) if the Closing is on
                                or after  November  1,  1995,  EBIT for the 1995
                                Fiscal Year is at least $13,500,000).

                                The  obligations of Holdings and  Advertising to
                                effect the  Acquisition  are also subject to the
                                satisfaction  of certain  additional  conditions
                                including,    without   limitation:   that   the
                                Annualized   Revenues   of   Holdings   and  its
                                subsidiaries for the 1995 Fiscal Year, shall not
                                be  greater  than   $100,000,000   and  EBIT  of
                                Holdings  and  its  subsidiaries  for  the  1995
                                Fiscal Year is not reasonably expected to exceed
                                $17,200,000;  TBWA  or  one  of  its  affiliates
                                having  entered  into  each  of  the  employment
                                agreements  described  above;  and  TBWA  having
                                assumed   the   employment   agreement   between
                                Holdings and Leland Clow and the  employment and
                                consulting  agreement  between  Holdings and Jay
                                Chiat  (and TBWA  having  validly  assigned  Mr.
                                Chiat's contract to Omnicom).

                                See   "The  Acquisition  Agreement--Other  Terms
                                and Conditions  of  the  Acquisition Agreement",
                                "The   Acquisition  Agreement--The   Acquisition
                                --Renegotiation  of Acquisition  Price" and "The
                                Transactions--Interests  of  Certain  Persons in
                                the   Transactions-Employment   and   Consulting
                                Agreements; Non-Competition Agreements".

Termination of the
Acquisition Agreement ........  The  Acquisition  Agreement  may  be  terminated
                                under  certain  circumstances,   notwithstanding
                                approval  of the  Acquisition  by  the  Holdings
                                Stockholders,  (i)  by  mutual  consent  of  the
                                Boards of Directors of Omnicom,  TBWA,  Holdings
                                and  Advertising  or (ii) by either  Omnicom and
                                TBWA or by Holdings and Advertising (a) if there
                                has  been  a  breach   of  any   representation,
                                warranty or covenant by the other party and such

- --------------------------------------------------------------------------------

                                       13

<PAGE>

- --------------------------------------------------------------------------------

                                breach is not cured  within 30 days after notice
                                of such  breach,  unless  such  breach  does not
                                materially  adversely  affect  the  business  or
                                assets of the breaching  party or the ability of
                                any   or  all   parties,   to   consummate   the
                                transactions  contemplated  by  the  Acquisition
                                Agreement,  (b) if a final,  nonappealable order
                                or judgment is issued enjoining the transactions
                                contemplated  by the Acquisition  Agreement,  or
                                (c) if the  Acquisition  is not  consummated  by
                                December  31, 1995 or at any time after  October
                                31,  1995 if the  conditions  to  such  parties'
                                obligation to close shall have become  incapable
                                of being  satisfied by December  31,  1995.  See
                                "The  Acquisition   Agreement--Other  Terms  and
                                Conditions   of  the   Acquisition   Agreement".

Operation of the
Businesses ...................  After  the   Closing   under   the   Acquisition
                                Agreement    After   the   Closing   under   the
                                Acquisition  Agreement,  the Businesses  will be
                                combined with the TBWA International  network of
                                companies  to  form  a  combined   full  service
                                operating  network  operating as one  integrated
                                unit. The integrated unit will operate under the
                                name "TBWA Chiat/Day" in North America. See "The
                                Transactions--Interests  of  Certain  Persons in
                                the Transactions."

                                 The Amendment

Change of Holdings'
Corporate Name ...............  The Holdings  Certificate  sets forth  Holdings'
                                corporate  name  as  "Chiat/Day  Holdings  Inc."
                                Following  the  Closing  under  the  Acquisition
                                Agreement,  TBWA will own all rights of Holdings
                                in and to the "Chiat/Day" name, and Holdings has
                                agreed that  immediately  following  the Closing
                                thereunder it would change its corporate name to
                                a name not including the "Chiat/Day" designation
                                or any  variation  thereof.  Under the  proposed
                                amendment, Holdings name will be changed to "CDH
                                Corporation".  See  "Proposed  Amendment  of the
                                Holdings Certificate."

                                The Liquidation

Dissolution ..................  Following  the  Closing  under  the  Acquisition
                                Agreement,   Holdings   will  be   dissolved  in
                                accordance with the procedures  prescribed under
                                the  Delaware   General   Corporation  Law  (the
                                "DGCL").   Upon   dissolution,   Holdings   will
                                establish the Liquidating Trust, the trustees of
                                which  will  have  the   authority  to  wind  up
                                Holdings'  affairs.

Establishment and Operation
of Liquidating  Trust ........  The  Liquidating  Trust  will  hold  all  of the
                                assets of Holdings  remaining  after the initial
                                distributions  of Omnicom Common Stock described
                                above under "--The Acquisition". Pursuant to the
                                terms  of  the   Liquidating   Trust   Agreement
                                governing  the  operation  of  the   Liquidating
                                Trust,  each  share of  Holdings  Common  Stock,
                                regardless   of  class,   shall  have  an  equal
                                interest in the Liquidating Trust.

                                The Liquidating  Trust will be funded, on behalf
                                of the Holdings Stockholders,  with five percent
                                of the  Omnicom  Common  Stock  paid  by TBWA to
                                Holdings as part of the acquisition  price under
                                the Acquisition  Agreement  (after deducting the
                                Contributed  Stock).  The Liquidating  Trust may
                                also receive from time to time, on behalf of the

- --------------------------------------------------------------------------------

                                       14

<PAGE>
- --------------------------------------------------------------------------------

                                Holdings Stockholders,  distributions of Omnicom
                                Common Stock pursuant to the terms of the Escrow
                                Agreement.

                                The  Liquidating  Trustees will  distribute  the
                                assets in the Liquidating  Trust to the Holdings
                                Stockholders,  pro rata in accordance with their
                                interests,   as   expeditiously   as   possible,
                                provided that adequate  reserves  shall be taken
                                for  Trust   Liabilities   (as  defined  below),
                                expenses  of  the  Liquidating  Trustees  (which
                                shall include  ordinary and customary  expenses)
                                and  to  make   distributions   to  any  missing
                                beneficiaries.    Payments    made    from   the
                                Liquidating  Trust to satisfy  such  liabilities
                                will be reimbursed in part from the  Liquidating
                                Trust Escrow Fund.

                                See  "The  Plan  of  Liquidation--General"   and
                                "--Operation of the Liquidating Trust".

The Liquidating
Trust Escrow Fund ............  The  Liquidating   Trust  Escrow  Fund  will  be
                                funded,  on  behalf of the  Rightsholders,  with
                                five percent of the Omnicom Common Stock paid by
                                TBWA to Advertising  as part of the  acquisition
                                price under the Acquisition Agreement (including
                                five  percent  of the  Contributed  Stock).  The
                                Liquidating  Trust  Escrow Fund may also receive
                                from   time   to   time,   on   behalf   of  the
                                Rightsholders,  distributions  of Omnicom Common
                                Stock  pursuant  to  the  terms  of  the  Escrow
                                Agreement.

                                The  Liquidating  Trust Escrow Fund will be used
                                to  satisfy  the  Rightsholders'  share of Trust
                                Liabilities.

                                Whenever  the   Liquidating   Trustee   makes  a
                                distribution  of trust  property to the Holdings
                                Stockholders,  a  proportionate  amount  of  the
                                Liquidating    Trust   Escrow   Fund   will   be
                                distributed  to the  Rightsholders,  pro rata in
                                accordance with their interests.

                                See "The  Plan of  Liquidation--The  Liquidating
                                Trust Escrow".

                              Other Considerations

Recommendation of the Board
of Directors  of Holdings ....  The Board of Directors of Holdings, by unanimous
                                vote, approved each of the matters  constituting
                                part of the  Transactions,  and  recommends  the
                                approval of each of such matters by the Holdings
                                Stockholders.  

Interests of Certain Persons
in the  Transactions .........  As of [May 4,  1995,]  directors  and  executive
                                officers  of  Holdings,  and  their  affiliates,
                                owned of record an  aggregate of [75.82%] of the
                                outstanding  shares of  Holdings  Common  Stock.
                                Accordingly,  the  Transactions  can be approved
                                without  the  affirmative   vote  of  any  other
                                Holdings  Stockholders.  Each of such  directors
                                and   executive   officers   has   expressed  an
                                intention to vote the shares of Holdings  Common
                                Stock  owned  by  him or  her  in  favor  of the
                                Transactions.

                                As of [May 4,  1995,]  directors  and  executive
                                officers  of  Holdings,  and  their  affiliates,
                                owned of record an  aggregate  of [97.3%] of the
                                outstanding  awards under the EAR and EPU Plans.
                                Each of such  directors and  executive  officers
                                have  executed and  delivered to Holdings his or
                                her Consent Letter as described above.

- --------------------------------------------------------------------------------

                                       15

<PAGE>
- --------------------------------------------------------------------------------

                                For  a  description  of  certain   interests  of
                                certain  directors  and  executive  officers  of
                                Holdings  in  the   Transactions   that  are  in
                                addition   to   the    interests   of   Holdings
                                Stockholders      generally,       see      "The
                                Transactions--Interests  of  Certain  Persons in
                                the Transactions".

Accounting Treatment ........   The Acquisition will be accounted for by Omnicom
                                as    a    pooling-of-interests.     See    "The
                                Transactions--Accounting Treatment".

Certain Federal Income
Tax Consequences ............   The Acquisition will be a taxable transaction to
                                Holdings and Advertising;  and the distributions
                                pursuant  to the Plan of  Liquidation  will be a
                                taxable transaction to Holdings Stockholders and
                                Rightsholders.  Holders of Class A Common  Stock
                                and of Class B Common Stock issued in July, 1989
                                pursuant to a certain stock  purchase  agreement
                                between  Holdings  and  certain  management  and
                                other  investors  ("Mojo B Common  Stock")  will
                                recognize  gain  or  loss  as a  result  of  the
                                Transactions equal to the difference between the
                                sum of (i) the fair market  value of all Omnicom
                                Common Stock  received  (whether  distributed or
                                placed   in  the   Liquidating   Trust   or  the
                                Stockholders  General or Special  Escrow  Funds)
                                plus (ii) the cash  received  in  respect of any
                                fractional  shares,  and their adjusted basis in
                                the Class A Common Stock or Mojo B Common Stock.
                                Holders of Class B Common  Stock  other than the
                                Mojo B Common Stock will recognize  compensation
                                income equal to the excess of the sum of (a) the
                                fair market  value of the Omnicom  Common  Stock
                                received  (whether  distributed or placed in the
                                Liquidating Trust or the Stockholders General or
                                Special Escrow Funds) plus (b) the cash received
                                in respect of any  fractional  shares,  over the
                                sum of (x) the  amount  paid for  their  Class B
                                Common  Stock,  and (y) the  amount,  if any, of
                                ordinary   income  which  they  have  previously
                                recognized  in respect  of their  Class B Common
                                Stock.

                                Each Holdings  Stockholder's share of the income
                                (including   dividends  on  the  Omnicom  Common
                                Stock), gain or loss realized by the Liquidating
                                Trust or the  Stockholders  General  or  Special
                                Escrow Funds will be recognized by such Holdings
                                Stockholder  (whether  or  not  distributed)  in
                                computing his or her federal income tax.

                                Rightsholders will recognize compensation income
                                equal to the fair  market  value of the  Omnicom
                                Common Stock  received  (whether  distributed or
                                placed in the  Liquidating  Trust Escrow Fund or
                                the  Rightsholders  General  or  Special  Escrow
                                Funds) plus the cash  received in respect of any
                                fractional shares. Each Rightsholder's  share of
                                the income  (including  dividends on the Omnicom
                                Common  Stock),  gain  or loss  realized  by the
                                Liquidating    Trust    Escrow   Fund   or   the
                                Rightsholders  General or Special  Escrow  Funds
                                will be recognized by such Rightsholder (whether
                                or  not  distributed)  in  computing  his or her
                                federal income tax.

                                EACH  HOLDINGS   STOCKHOLDER  AND   RIGHTSHOLDER
                                SHOULD  CAREFULLY  REVIEW THE MATTERS  DISCUSSED
                                UNDER   THE   CAPTION    "FEDERAL   INCOME   TAX
                                CONSEQUENCES   OF  THE  SALES  OF   ASSETS   AND
                                DISSOLUTION AND  LIQUIDATION" AND SHOULD CONSULT

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                                       16
<PAGE>

- --------------------------------------------------------------------------------

                                HIS OR HER OWN TAX ADVISOR  WITH  RESPECT TO THE
                                SPECIFIC TAX CONSEQUENCES OF THE TRANSACTIONS TO
                                HIM OR HER.

Regulatory Approvals .........  Omnicom and Holdings each filed notification and
                                report   forms   under   the   Hart-Scott-Rodino
                                Antitrust  Improvements  Act of 1976, as amended
                                (the  "Hart-Scott-Rodino  Act") with the Federal
                                Trade  Commission  (the "FTC") and the Antitrust
                                Division   of  the   Justice   Department   (the
                                "Antitrust  Division") on _________,  1995,  and
                                each  was   advised   that   there   was   early
                                termination of the applicable  waiting period on
                                _____________,        1995.       See       "The
                                Transactions--Regulatory Approvals".

Resales of Omnicom Common
Stock; Resale Restrictions ...  This  Prospectus  also covers resales of Omnicom
                                Common Stock by the Liquidating Trustees and the
                                Liquidating  Trust  Escrow Agent upon deposit of
                                Omnicom Common Stock into the Liquidating  Trust
                                and Liquidating Trust Escrow Fund, respectively.
                                All such  resales  shall be made on the New York
                                Stock Exchange at then-prevailing  market prices
                                or in negotiated transactions.  Such resales are
                                expected  to be  completed  within 60 days after
                                the     Distribution      Date.     See     "The
                                Transactions--Resales of Omnicom Common Stock".

                                Resales  of  Omnicom  Common  Stock by  Holdings
                                Stockholders or Rightsholders  who are deemed to
                                be  "affiliates"  (as  such  term is  understood
                                under the  Securities  Act) of Holdings prior to
                                the   Acquisition  may  be  subject  to  certain
                                restrictions.  See  "The  Transactions--  Resale
                                Restrictions".

No Dissenters' Rights .......   Holders  of  Holdings   Common   Stock  are  not
                                entitled to dissenters' rights under the DGCL in
                                connection  with  the  Transactions.   See  "The
                                Transactions--No Dissenters' Rights".

- --------------------------------------------------------------------------------

                                       17

<PAGE>

                           COMPARATIVE PER SHARE DATA

     Set forth below are  unaudited  income  from  continuing  operations,  cash
dividends  declared and book value per common share data of Omnicom and Holdings
on both historical and pro forma combined bases.  Pro forma combined income from
continuing  operations  per share is calculated  under the  pooling-of-interests
accounting  method and assumes that the  Acquisition  had  occurred  immediately
prior to the period being reported upon. Since Omnicom is on a calendar year for
financial  reporting  purposes,  while Holdings' fiscal year ends on October 31,
the combined results for the three months ended March 31, 1995 and for each year
in the three years ended  December 31,  1994,  respectively,  reflect  Omnicom's
results for those  periods and  Holdings'  results  for the three  months  ended
January 31, 1995,  and for each year in the three years ended  October 31, 1994.
Pro forma  combined  cash  dividends  declared per share  reflects  Omnicom cash
dividends declared in the periods indicated.  The per share equivalent pro forma
combined data has been calculated  based upon the material  assumptions that the
aggregate  acquisition  price will be  $25,366,749,  and the Market Value of the
Omnicom Common Stock will be $563/8.  The  information set forth below should be
read  in  conjunction  with  the  respective  audited  and  unaudited  financial
statements of Omnicom  incorporated by reference in this  Prospectus/Information
Statement and of Holdings included in this Prospectus/Information Statement.

<TABLE>
<CAPTION>


                                            As of  March 31 , 1995                 As of December 31, 1994
                                            ----------------------                 -----------------------
<S>                                                  <C>                                   <C>  
Book Value per Share: 
    Omnicom .........................                $15.86                                $14.96
    Holdings ........................                $(1.62)                               $(1.60)
    Pro forma .......................                $13.29                                $12.45


                                              Three Months ended                   Year Ended December 31,
                                                March 31, 1995               ----------------------------------
                                              -------------------             1992          1993          1994
                                                                             -----          -----        -----
Cash Dividends Declared
   per Share:
    Omnicom .........................                $ 0.31                  $1.21          $1.24         $1.24
    Holdings ........................                   --                     --             --            -- 
    Pro forma .......................                $ 0.31                  $1.21          $1.24         $1.24

Net Income per Share:
    Omnicom:
      Primary .......................                $ 0.68                  $2.31          $2.79         $3.15
      Fully Diluted .................                $ 0.68                  $2.20          $2.62         $3.07

    Holdings:
      Primary .......................                $(0.03)                 $0.03         $(0.39)        $0.11
      Primary (including
        EPUs and EARs) ..............                $(0.03)                 $0.02         $(0.39)        $0.05

    Pro forma:
      Primary ........................               $ 0.65                  $2.35          $2.14         $3.23
      Fully Diluted ..................               $ 0.65                  $2.24          $2.09         $3.14
</TABLE>


                                       18

<PAGE>
                               MARKET PRICE DATA

     There is no public  market for  Holdings  Common  Stock.  Holdings  has not
declared or paid any cash  dividends  on any shares of Holdings  Common Stock in
the  current  fiscal  year,  or in any of the  periods  presented  in  "Selected
Financial  Data  of  Holdings".  In  the  event  that  the  Acquisition  is  not
consummated,  it is not expected  that any cash  dividends  would be paid on any
shares of Holdings Common Stock in the foreseeable future.

     Omnicom Common Stock is listed on the NYSE. The table below sets forth, for
the  calendar  quarters  indicated,  the  reported  high and low sale  prices of
Omnicom Common Stock as reported on the NYSE Composite  Tape, in each case based
on published financial sources,  and the dividends paid per share on the Omnicom
Common Stock for such periods.

                                                  Omnicom Common Stock
                                          -------------------------------------
                                           High            Low        Dividends
                                          ------          ------      ---------
1993
  First Quarter ......................    47 1/2          38 3/8        .310
  Second Quarter .....................    47 1/4          38 1/4        .310
  Third Quarter ......................    46 1/4          37            .310
  Fourth Quarter .....................    46 1/2          41 1/2        .310

1994
  First Quarter ......................    49 7/8          43 3/4        .310
  Second Quarter .....................    49 1/2          44 7/8        .310
  Third Quarter ......................    51 1/2          48            .310
  Fourth Quarter .....................    53 3/4          49            .310

1995
  First Quarter ......................    56 7/8          50            .310
  Second Quarter (through _____, 1995)

     On May 10,  1995,  the last full  trading  day prior to the  execution  and
delivery of the Acquisition Agreement, the closing price of Omnicom Common Stock
on the NYSE Composite Tape was $56 3/8 per share.

     On [              ], 1995,  the most recent  practicable  date prior to the
printing of this Prospectus/Information  Statement, the closing price of Omnicom
Common Stock on the NYSE Composite Tape was $[           ] per share.



                                       19
<PAGE>

                              THE SPECIAL MEETING

                    Date, Time and Place of Special Meeting

     This Prospectus/Information  Statement is being furnished to the holders of
Class A Common Stock and the holders of Class B Common Stock in connection  with
the  Special  Meeting  of  Holdings  Stockholders  to be held on , 1995,  at the
offices of Holdings,  180 Maiden Lane, New York,  New York 10038,  at ____ A.M.,
local time, and at any adjournment or postponement thereof.

     This Prospectus/Information Statement is first being mailed to the Holdings
Stockholders on or about , 1995.

                Business to Be Transacted at the Special Meeting

     At the Special Meeting,  Holdings  Stockholders will consider and vote upon
the following matters (collectively, the "Holdings Vote Matters"):

          (i)   a proposal to approve the sale by Holdings  and  Advertising  of
                their  assets and  businesses  pursuant  to (i) the  Acquisition
                Agreement and (ii) the Advertising Stock Sale Agreement;

          (ii)  a proposal to amend the Holdings Certificate effective as of the
                Closing under the Acquisition  Agreement to change its corporate
                name to CDH Corporation;

          (iii) the approval and adoption of the Plan of Liquidation,  including
                the  dissolution  of Holdings,  the creation of the  Liquidating
                Trust  pursuant  to the  Liquidating  Trust  Agreement  and  the
                appointment of the Liquidating Trustees; and

          (iv)  such other  proposals  as may  properly  be brought  before this
                meeting or any adjournment thereof.

     None of the Holdings Vote Matters shall become  effective unless all of the
proposals are adopted by the requisite vote of the Holdings Stockholders.

     Each of the directors  and executive  officers of Holdings has expressed an
intention to vote in favor of the Transactions.

                           Record Date, Voting Rights

     Only  stockholders  of  record  of Class A Common  Stock and Class B Common
Stock at the close of  business on  _________,  1995 will be entitled to vote at
the Special Meeting.  On that date,  there were issued and outstanding  ________
shares of Class A Common Stock and ______ shares of Class B Common  Stock.  Each
share of each class of Holdings  Common  Stock is entitled to one vote per share
on the  Holdings  Vote  Matters at the  Special  Meeting or any  adjournment  or
postponement thereof.

                              Voting Requirements

     The presence of the holders of a majority of the voting power of all shares
of Class A Common Stock and Class B Common Stock entitled to vote outstanding on
the record date is  necessary  to  constitute  a quorum for the  transaction  of
business at the Special Meeting.

     Under the DGCL and the Holdings  Certificate,  the affirmative  vote of the
holders of the  majority of the  outstanding  shares of Class A Common Stock and
Class B Common Stock voting together as a class, will be required to approve the
Holdings Vote Matters. Abstentions have the effect of negative votes.

                      Approval Under Holdings Certificate

     Under the Holdings  Certificate,  the approval of a majority of the holders
of Class A Common Stock, excluding certain shares that were originally issued to
Morgan Capital  Corporation,  is required for the sale of the assets pursuant to
the Acquisition  Agreement as well as certain  transactions  provided for herein
with affiliated parties. See "The  Transactions--Interests of Certain Persons in
the  Transaction".  The holders of a majority of such Class A Common  Stock have
consented  to such matters as provided in the  Holdings  Certificate  and in the
manner provided for in Holdings' by-laws and Section 228 of the DGCL.



                                       20
<PAGE>

                              Affiliate Ownership

     As of the Record Date, directors,  officers and affiliates of Holdings as a
group  owned  approximately  __________  shares  of  Class A  Common  Stock  and
_________ shares of Class B Common Stock,  representing  approximately _____% of
the  aggregate  outstanding  shares of Holdings  Common Stock.  Accordingly  the
Transactions can be approved by the affirmative vote of such persons even if all
other  Holdings  Stockholders  vote against the  proposals.  These  persons have
expressed an intention to vote in favor of the Transactions.

                                THE TRANSACTIONS

     (The  information  contained in this  Registration  Statement of which this
Prospectus/Information  Statement  forms a part is  qualified in its entirety by
reference to the complete texts of the  Acquisition  Agreement,  the Advertising
Stock  Sale  Agreement,  the  Escrow  Agreement,  the Plan of  Liquidation,  the
Liquidating Trust Agreement and the Liquidating  Trust Escrow  Agreement,  which
are filed as Exhibits thereto and are incorporated herein by reference.)

           Background of and Holdings' Reasons for the Transactions;
               Recommendation of the Holdings Board of Directors

Overview

     After  the  Closing,   the  Businesses  will  be  combined  with  the  TBWA
International  network  of  companies  to form a  combined  advertising  network
operating as one  integrated  unit. In  furtherance  of this, the members of the
TBWA  International  group  operating  under the TBWA name in North America will
change their corporate names to include the designation  "TBWA  Chiat/Day".  See
"Interests of Certain  Persons in the  Transactions"  for a  description  of the
positions within this integrated  network that will be held by certain executive
officers of Holdings and its subsidiaries.

     The terms of the Acquisition,  including the terms of the Escrow Agreement,
are the result of arm's-length  negotiation  between  representatives of Omnicom
and TBWA and representatives of Holdings and Advertising.

Background of the Transactions

     In early 1993, Holdings commenced exploring strategic alternatives in order
to expand  internationally  and  reduce  the debt on its  balance  sheet.  These
alternatives  included  possible  strategic  combinations with other advertising
agencies and groups,  including Omnicom.  Preliminary discussions were held with
parties  other  than  Omnicom  but  such  discussions  did not  lead to  serious
negotiations.   Holdings  and  Omnicom  began  informally   discussing  possible
combinations in 1993 shortly after Omnicom acquired TBWA, but at such time these
discussions did not advance to substantive  negotiations and ceased. Since 1993,
however,  TBWA and  Holdings  frequently  consulted  with respect to their joint
representation of Nissan.

     In late 1994 and January  1995,  Holdings was engaged in  discussions  with
potential  lenders  regarding the  refinancing of its bank credit  facility (the
"Bank  Credit  Agreement")  which was to mature in May 1995 and $11  million  of
Holding's 13.25% Senior Subordinated Notes which mature[d and were paid in full]
on August 1, 1995.  The terms  proposed  by  prospective  institutional  lenders
included  substantial  penalties for early  repayment  and the  equivalent of an
equity  participation  in  Holdings  in the event  that it were sold  while such
financing was outstanding. During the period Holdings was considering whether to
accept such terms of  refinancing,  discussions  with  Omnicom  were renewed and
began to assume the characteristics of negotiations in January of 1995. Holdings
realized that to proceed with the proposed  refinancing would create significant
obstacles to consummating any acquisition  transaction.  Instead, Omnicom agreed
to assume the  liabilities  of the banks  under the Bank  Credit  Agreement  and
extended the  maturity  until  December  10, 1995 (as assumed and  amended,  the
"Amended and Restated Credit Agreement").

     The negotiations with Omnicom  concerning a possible  combination with TBWA
and Holdings  continued  through  January and on February 1, the parties reached
preliminary  agreement  in principle  and a public  announcement  was made.  The
negotiations  continued  through March and April 1995 and  culminated on May 11,
1995 in the  execution  of the  definitive  Acquisition  Agreement  and  related
documents following approval by the Board of Directors of each company.


                                       21
<PAGE>

Holding's Reasons for the Transactions

     The  decision  of the Board of  Directors  of  Holdings  to enter  into the
Acquisition  was largely  influenced by the Board's  assessment of the perceived
benefits of a strategic combination with TBWA in the United States and Europe as
well as the limited growth  opportunities of an independent Holdings in light of
its highly leveraged balance sheet. The Board also took into  consideration that
the  shareholders  of Holdings,  including  the Profit  Sharing  Plan,  had been
holding for a significant period of time an illiquid investment in Holdings. The
Board of Directors  believes  that the  Acquisition  offers a fair price for the
assets of Holdings and Advertising,  provides the Holdings Stockholders a liquid
investment and that the  combination  with TBWA  contemplated by the Acquisition
provides  an  excellent  strategic  fit and the  increased  liquidity  needed to
capitalize on growth opportunities for the combined organization.

     The  Holdings  Board  of  Directors  made  its  determination  without  the
assistance of a financial advisor and without a "fairness opinion". Instead, the
Holdings Board of Directors has relied upon its own experience and the knowledge
of  its  management  in  assessing  the  advantages  and  disadvantages  of  the
Transactions.

Recommendation of the Holdings Board of Directors

     For the reasons set forth above,  the Holdings Board of Directors  believes
that the  Transactions  are fair to, and in the best interests of,  Holdings and
the Holdings Stockholders and recommends that the Holdings Stockholders vote FOR
the  approval  of  the  sale  of the  assets  and  businesses  of  Holdings  and
Advertising pursuant to the Acquisition Agreement and the Advertising Stock Sale
Agreement,  FOR the approval of the amendment of the Holdings  Certificate,  and
FOR the approval of the Plan of Liquidation.

                     Omnicom's Reasons for the Acquisition

     Omnicom's and TBWA's  respective  Board of Directors each believes that the
Acquisition  represents an opportunity  for TBWA to strengthen its position as a
major  global  advertising  agency  network  without   diminishing  its  overall
financial strength. TBWA's international strength is concentrated outside of the
United  States,  while  Holdings and  Advertising  have a strong North  American
presence;  the  Acquisition  is  therefore a natural  geographic  fit which will
expand TBWA's worldwide capabilities.

     The fit is also strategic from a client servicing perspective.  Advertising
is the  advertising  agency of record in the  United  States  and Canada for the
Nissan and Infiniti  divisions of the Nissan Motor Corp.; while TBWA handles the
Nissan  business  on a Pan  European  basis as well as the local  business  in 9
European countries.  The Acquisition represents an opportunity to strengthen the
Nissan relationship by being in a position to service this client throughout the
world.

     The Boards of  Directors  of Omnicom and TBWA  believe  that the  corporate
cultures  of  the  two  networks  will  combine  well,  as  both  networks  have
historically  placed  their major  emphasis on  creative  output.  The Boards of
Directors of TBWA and Omnicom also  considered  the  potential  synergies  which
would result in lower costs as a result of the combining of the operations.

     Omnicom  has not  retained  an  outside  party  to  evaluate  the  proposed
Acquisition  but has instead  relied upon the  knowledge  of its  management  in
considering the financial aspects of the Acquisition.

     In reaching  its  conclusion,  the Board of  Directors  of Omnicom and TBWA
considered,  among  other  things:  (i)  information  concerning  the  financial
performance,  condition,  business  operations and prospects of each of Holdings
and  Advertising;  and (ii) the proposed terms and structure of the Acquisition.
It is anticipated that the Acquisition will be non-dilutive to Omnicom's results
of operations.  Accordingly,  the Board of Directors of Omnicom has  unanimously
approved the Acquisition Agreement and the transactions contemplated thereby.


                                       22
<PAGE>

                Interests of Certain Persons in the Transaction

      (The following  describes certain interests of the directors and executive
officers of holdings in the  transactions  that are in addition to the interests
of Holdings Stockholders generally.)

Employment and Consulting Agreements; Non-Competition Agreements

     Pursuant  to the  Acquisition  Agreement,  the  employment  and  consulting
agreement  dated May ___, 1995 between Jay Chiat and Holdings will be assumed by
TBWA and then assigned to Omnicom.  Upon the completion of the Acquisition,  Mr.
Chiat will serve as a consultant  under the employment and consulting  agreement
and will  serve as such  until May __,  2002,  and the  agreement  automatically
extends until the earlier of May __, 2005 or such earlier date on which Holdings
no longer maintains certain key client  relationships.  Mr. Chiat's compensation
in Omnicom's  opinion is reasonable  for the services he is to render and in any
event  is  significantly  less  than he was  earning  immediately  prior  to the
Acquisition.  Mr.  Chiat will not be provided  with any  employee  benefits.  In
addition,  pursuant to the terms of the  Acquisition  Agreement,  Mr. Chiat will
enter into a non-competition agreement with Omnicom which will have a term of 10
years  commencing  on  the  Closing  Date  of  the  Acquisition.  No  additional
consideration is being paid with respect to such non-competition agreement.

     Pursuant to the Acquisition  Agreement,  the employment agreement dated May
__,  1995  between  Leland  Clow and  Holdings  will be  assumed  by TBWA.  Such
employment agreement extends to December 31, 1998 and provides for annual salary
compensation  at the  same  levels  as  the  predecessor  employment  agreement.
Following the consummation of the  Acquisition,  Mr. Clow's salary level will be
subject to increases in connection with the salary review procedures of TBWA and
Mr. Clow will participate in TBWA bonus plans. Benefits substantially equivalent
to those Mr. Clow was receiving under his predecessor  employment agreement will
also  be  provided.  In  addition,  pursuant  to the  terms  of the  Acquisition
Agreement,  Mr. Clow will enter into a  non-competition  agreement  with Omnicom
which will have a term  commencing  on the Closing Date of the  Acquisition  and
ending on the later of December 31, 1998 or two years after the  termination  of
Mr. Clow's employment. No additional consideration is being paid with respect to
such non-competition agreement.

     Pursuant to the Acquisition  Agreement,  TBWA or one of its affiliates will
enter into employment  agreements with Steve Hancock,  the  President/CEO of the
Toronto office of Advertising,  and each of the following key executive officers
who are also  directors of  Holdings:  Adelaide  Horton;  Robert  Kuperman;  Ira
Matathia;  and Tom Patty. It is anticipated that the employment  agreements will
have a term  commencing  on the Closing  Date of the  Acquisition  and ending on
December 31, 1998 and provide for annual salary compensation and fringe benefits
substantially  equivalent to those such persons were receiving immediately prior
to the  Acquisition.  Such persons will also be eligible to  participate in TBWA
bonus plans. In addition,  the Acquisition  Agreement provides that Robert Wolf,
also a  director  of  Holdings,  will enter into an  employment  agreement  with
Omnicom with a term ending on December 31, 1996. Mr. Wolf's employment agreement
provides for the same annual  salary he was receiving  immediately  prior to the
Acquisition and benefits customarily provided by Omnicom to its employees.

     Pursuant to the terms of the  Acquisition  Agreement,  the  executives  and
directors  listed in the first sentence of the immediately  preceding  paragraph
and Mr. Wolf will enter into non-competition  agreements with Omnicom which will
have a term  commencing on the closing date of the Acquisition and ending on the
later of  December  31, 1998 or two years after  termination  of the  applicable
party's  employment.   There  is  no  additional  consideration  being  paid  in
connection with these non-competition agreements.

     In  connection  with  the  Transactions,   a  1987  deferred   compensation
arrangement  between  Advertising  and Robert  Kuperman  will be canceled by the
payment of the present value of the vested  benefits  thereunder.  The liability
for such vested benefits has already been recorded on the books of Advertising.

     The terms of the Acquisition  Agreement  permit Holdings and Advertising to
pay to their  directors and employees  bonuses accrued for fiscal year 1994, and
permit  Advertising  to accrue for bonuses for the 1995 Fiscal Year an amount up
to 10% of profit from normal advertising  operations before all federal,  state,
local and  foreign  income  taxes and  adjusted to exclude  interest  income and
interest  expense,  with such  accrual to be  reviewed  and  adjusted  upward or
downward after  completion of the 1995 Fiscal Year consistent with past practice
(provided  that for the period from the Closing Date  through  October 31, 1995,
the  accrual  shall be based  on the  financial  results  of the  Businesses  as
conducted  by TBWA).  Holdings  has  established  a bonus pool of  approximately



                                       23
<PAGE>

$2,500,000  with respect to fiscal year 1994,  40% of which will be allocated to
its senior officers,  all of whom are directors.  Bonuses with respect to Fiscal
Year  1995  have  not yet  been  determined,  but it is  expected  that all or a
substantial  portion of such  bonuses will be paid to the same  individuals.  In
addition,  if such  profits  exceed  budgeted  amounts for the 1995 Fiscal Year,
additional bonus payments will be made.

     Pursuant to the Acquisition  Agreement,  all other employees of Holdings or
Advertising  (many  of whom  are  stockholders  of  Holdings)  will  be  offered
employment by TBWA or its affiliates on substantially  equivalent terms as their
employment prior to the Acquisition.

Other Agreements

     Prior  to  the  Closing  Date,   Holdings  will  redeem  its  8.17%  Junior
Subordinated Installment Notes due 2005 and its 13.25% Junior Subordinated Notes
due 2005  (collectively,  the "Junior  Notes") at their face value plus  accrued
interest  to the  date  of  redemption.  Jay  Chiat,  a  director  of  Holdings,
beneficially  owns $[3,000,000] in principal amount of the Junior Notes and will
receive $________ as a result of this redemption.

     Pursuant to the  Acquisition  Agreement,  certain works of art owned by Mr.
Chiat  will be leased to TBWA on the same basis as the art is  currently  leased
for a  nominal  sum  commencing  on  the  consummation  of the  Acquisition.  In
connection  with such lease,  TBWA will pay for the costs of insuring such works
of art against  theft,  loss and damage.  The lease will be terminable  upon one
month's notice by either party thereto.

     Following the  Distribution  Date, Ms. Horton [ADD ASSIGNEES,  IF ANY] will
purchase from Holdings for $250,000 in cash,  all of the issued and  outstanding
common stock of Advertising pursuant to the Advertising Stock Sale Agreement. At
the time of such purchase, the only asset which Advertising will own will be its
rights,  through its ownership of all of the capital  stock of Chiat/Day  Direct
Marketing,  Inc., under the litigation entitled Chiat/Day Direct Marketing, Inc.
f/k/a/  Perkins/Butler  Direct  Marketing  Inc. v. National Car Rental  Systems,
Inc.,  No. 93 civ. 2717  (S.D.N.Y.)(the  "National  Car Suit").  Pursuant to the
Advertising  Stock Sale  Agreement,  Holdings has agreed to indemnify Ms. Horton
and Advertising for any losses incurred in respect of liabilities of Advertising
not assumed by TBWA under the Acquisition Agreement. To the extent that Holdings
were unable to fully indemnify Ms. Horton and Advertising, any recovery from the
National  Car Suit  received  by  Advertising  would be at  risk.  The  Board of
Directors of Holdings  believes that the sale of Advertising to Ms. Horton is on
terms no less  favorable  to  Holdings  than would  result  from an  arms-length
negotiation  conducted with unrelated  parties.  See "The Advertising Stock Sale
Agreement".

     David C. Wiener and Company, P.C., of which David C. Wiener is a principal,
will  receive  fees  for  services  rendered  to  Holdings  and  Advertising  in
connection  with  the  Acquisition  in  an  aggregate  amount  estimated  to  be
approximately  $350,000.  Mr.  Wiener is a member of the Board of  Directors  of
Holdings.

     Prior  to the  consummation  of the  Acquisition,  pursuant  to the  Profit
Sharing Plan Purchase Agreement the shares of Preferred Stock held in the Profit
Sharing Plan are being acquired by Holdings for  $14,081,773.93  in cash. All of
the  directors  and  senior  executive   officers  of  Holdings  (together  with
approximately 600 other employees),  other than Mr. Wiener,  are participants in
such plan.

     See also  "Description of Holdings  Capital Stock" for a description of the
security ownership of management of Holdings.

                              Accounting Treatment

     The Acquisition will be accounted for by Omnicom as a  pooling-of-interests
for  financial   reporting   purposes  in  accordance  with  generally  accepted
accounting principles.  Accordingly,  upon consummation of the Acquisition,  the
assets and  liabilities  of  Holdings  and  Advertising  will be included in the
consolidated  balance sheet of Omnicom and its subsidiaries in the amounts which
were  included  in the books of  Holdings  immediately  before the  Acquisition,
subject to adjustments  required to conform the accounting  policies of Holdings
to those utilized by Omnicom,  and such other adjustments as may be necessary to
comply with pooling-of-interests accounting rules and regulations.

                              Regulatory Approvals

      Under the Hart-Scott-Rodino Act and the rules promulgated therewith by the
FTC, the Acquisition may not be consummated until  notifications have been given
and certain information has been furnished to the FTC and the Antitrust Division
and specified  waiting  period  requirements  have been  satisfied.  Omnicom and
Holdings each filed  notification  and report forms under the  Hart-Scott-Rodino
Act with the FTC and the Antitrust Division on ____________,  1995. The required



                                       24
<PAGE>

waiting  period  under  the   Hart-Scott-Rodino  Act  was  terminated  early  on
_______________, 1995.

     At any time before or after consummation of the Acquisition,  the Antitrust
Division or the FTC could take such action under the antitrust  laws as it deems
necessary or desirable in the public interest,  including  seeking to enjoin the
consummation of the Acquisition or seeking  divestiture of assets of Omnicom. At
any  time  before  or after  the  Closing  Date,  and  notwithstanding  that the
Hart-Scott-Rodino  Act  waiting  period has  expired,  any state could take such
action under the antitrust laws as it deems necessary or desirable in the public
interest.  Such action could include  seeking to enjoin the  consummation of the
Acquisition  or seeking  divestiture of assets of Omnicom.  Private  parties may
also  seek  to  take  legal  action  under  the  antitrust  laws  under  certain
circumstances.

     Based on information  available to them,  Omnicom and Holdings believe that
the  Acquisition  can be effected in compliance with Federal and state antitrust
laws. However, there can be no assurance that a challenge to the consummation of
the  Acquisition  on  antitrust  grounds  will  not be made or  that,  if such a
challenge were made, Omnicom and Holdings would prevail or would not be required
to accept certain conditions,  possibly including certain divestitures of assets
of Omnicom, in order to consummate the Acquisition.

                        Resales of Omnicom Common Stock

     This  Prospectus  also  covers  resales  of  Omnicom  Common  Stock  by the
Liquidating  Trustees  and the  Liquidating  Trust  Escrow Agent upon deposit of
Omnicom Common Stock into the Liquidating Trust and the Liquidating Trust Escrow
Fund,  respectively.  All  such  resales  shall  be made on the New  York  Stock
Exchange at then-prevailing  market prices or in negotiated  transactions.  Such
resales are expected to be completed within 60 days after the Distribution Date.
See "The Plan of Liquidation".

                              Resale Restrictions

     All shares of Omnicom  Common Stock received by Holdings  Stockholders  and
Rightsholders as a result of the Acquisition will be freely transferable, except
that  shares of Omnicom  Common  Stock  received by persons who are deemed to be
"affiliates"  (as such term is understood  under the Securities Act) of Holdings
prior to the  Acquisition  ("Holdings  Affiliates")  shall be subject to certain
restrictions,  as more fully  described  below.  Persons who may be deemed to be
affiliates of Holdings or Omnicom generally include individuals or entities that
control, are controlled by, or are under common control with, such party and may
include  certain  officers  and  directors  of such  party as well as  principal
stockholders  of such party.  The Acquisition  Agreement  provides that Holdings
will furnish  Omnicom with a list  identifying all persons who may be considered
to be Holdings  Affiliates,  and gives Omnicom the right to review such list and
require  changes.  Holdings is required to use its best efforts to cause each of
the Holdings  Affiliates to execute a written agreement to comply fully with the
restrictions described below.

     Federal  Securities  Laws.  Shares of  Omnicom  Common  Stock  received  by
Holdings   Affiliates  may  be  resold  by  such  Holdings  Affiliates  only  in
transactions  permitted by the resale  provisions of Rule 145 promulgated  under
the Securities Act or as otherwise permitted under the Securities Act.

     Pooling-of-Interests  Rules.  In  order  to  satisfy  a  condition  of  the
pooling-of-interests  rules  as the  accounting  treatment  to be  accorded  the
Acquisition,  Holdings  Affiliates  may  not  sell,  assign,  transfer,  convey,
encumber or dispose of, directly or indirectly,  or otherwise  reduce their risk
relative to, any shares of Omnicom Common Stock until the publication by Omnicom
of its financial  results  covering a period of at least thirty days of combined
operations  of Omnicom and the  Businesses  after the Closing  Date (except that
this  restriction  will  lapse no later  than  October  30,  1995 as long as the
Closing of the  Acquisition  has occurred on or prior to August 31, 1995).  This
prohibition precludes the use of "hedging" techniques during this period.

                             Stock Exchange Listing

     It is a  condition  to the  Acquisition  that the shares of Omnicom  Common
Stock required to be issued in connection with the Acquisition be authorized for
listing on the NYSE, subject to official notice of issuance.  An application has
been filed for listing such Omnicom Common Stock on the NYSE.

                             No Dissenters' Rights

     Holders  of  Holdings  Common  Stock  are not  entitled  to any  rights  of
dissenting shareholders under Delaware law in connection with the Transactions.


                                       25
<PAGE>

                           THE ACQUISITION AGREEMENT

      (The  following is a brief  summary of the  Acquisition  Agreement and the
related Escrow  Agreement.  Copies of the  Acquisition  Agreement and the Escrow
Agreement  are filed as Exhibits  to the  Registration  Statement  of which this
Prospectus/Information  Statement  forms a part and are  incorporated  herein by
reference.  This  summary is  qualified  in its  entirety  by  reference  to the
Acquisition Agreement and the Escrow Agreement.)

                                The Acquisition
General

     Omnicom,  TBWA,  Holdings  and  Advertising  entered  into the  Acquisition
Agreement  on May 11,  1995.  It  provides  for TBWA to  acquire  the  assets of
Holdings and  Advertising  other than (a) their  respective  corporate seals and
minute books,  (b) the issued and  outstanding  capital stock of Advertising and
Chiat/Day Direct Marketing, Inc. and any other subsidiary which is inactive, has
no  assets or is in the  process  of  liquidation,  (c) the  rights of  Holdings
arising under the Advertising Stock Sale Agreement,  other than the right to the
cash  acquisition  price  thereunder  to the extent  reflected  in the books and
records of Holdings,  and (d) the rights of  Advertising  in and to the National
Car Suit (the  value of which  will be  obtained  by TBWA  through  the right to
receive the cash acquisition  price receivable under the Advertising  Stock Sale
Agreement),  in exchange for the payment of the acquisition  price as more fully
described  below and the  assumption  by TBWA of  liabilities  of  Holdings  and
Advertising  relating to the Businesses  (certain  non-operating  liabilities of
Holdings and  Advertising are not to be assumed by TBWA pursuant to the terms of
the Acquisition Agreement).

Determination of Acquisition Price

     Subject to the potential  adjustment  described  below in "The  Acquisition
Agreement--The    Acquisition--Renegotiation    of   Acquisition   Price",   the
consideration payable by TBWA for the Businesses will be determined as follows:

          (a) TBWA will pay  Holdings  shares of Omnicom  Common Stock having an
     aggregate Market Value of (x) if the Closing is held on or prior to October
     31, 1995, (i) $11,180,563 plus (ii) an amount equal to $2,418 multiplied by
     the number of days in the period  commencing on the Closing Date and ending
     on October 31, 1995,  or (y) if the Closing Date is held after  October 31,
     1995 and on or prior to December 31, 1995,  (iii)  $11,930,880 plus (iv) an
     amount  equal to $2,418  multiplied  by the  number  of days in the  period
     commencing  on the Closing Date and ending on December  31,  1995.  Of this
     Omnicom  Common  Stock,  the  Contributed  Stock (being  shares having such
     Market Value as may be necessary to insure the  satisfaction of obligations
     of Holdings and  Advertising to the  Rightsholders)  will be contributed to
     Advertising for the benefit of the Rightsholders.

          (b) TBWA will pay Advertising shares of Omnicom Common Stock having an
     aggregate Market Value of $14,000,000.

     The "Market Value" of the shares of Omnicom Common Stock will be determined
by the average of the closing  prices per share of Omnicom Common Stock reported
on the New York Stock Exchange for the 20 consecutive  trading days ending three
business days immediately prior to the Closing Date.  Omnicom has agreed that it
will not, and will not permit TBWA or any of its other subsidiaries to, purchase
any  Omnicom  Common  Stock  (whether  pursuant  to  open-market   purchases  or
otherwise) during the period during which the Market Value is calculated.

     The shares of Omnicom Common Stock  received as  acquisition  price will be
allocated  on a pro rata basis to the  Holdings  Stockholders  after  allocating
sufficient shares to satisfy  Holdings' and Advertising's  obligations under the
EPU and EAR Plans.  Accordingly,  such  shares of Omnicom  Common  Stock will be
distributed to the Holdings  Stockholders and the  Rightsholders as described in
"The  Acquisition   Agreement--The   Acquisition  --Payment  of  Obligations  to
Rightsholders"  and  "The  Plan  of  Liquidation--Liquidating  Distributions  to
Holdings Stockholders" and "--Liquidating Distributions to Rightsholders".


                                       26
<PAGE>

Renegotiation of Acquisition Price

     In the event that on the scheduled  Closing Date the "Annualized  Revenues"
of Holdings and its subsidiaries exceeds $100,000,000,  and the EBIT of Holdings
for  its  1995  Fiscal  Year  exceeds  or  is  reasonably   expected  to  exceed
$17,200,000,  then Omnicom, TBWA, Holdings and Advertising have agreed that each
would  negotiate  in good  faith  whether  or not  there  should  be an  upwards
adjustment to the acquisition  price. If agreement is reached to so increase the
acquisition  price,  the  Acquisition  Agreement and related  documents would be
amended to the extent  necessary to reflect this  adjustment.  If the parties do
not  agree on such an  increase,  Holdings  would  have  the  option  to  either
terminate the Acquisition  Agreement or proceed with the Closing at the original
acquisition price.

     "Annualized Revenues" has been defined in the Acquisition Agreement to mean
the  commissions and fees of Holdings and its  subsidiaries  for the fiscal year
commencing  November 1, 1994 and ending  October 31,  1995  (forecasted,  to the
extent necessary) from those clients that were such on October 31, 1994 and from
new clients won since November 1, 1994,  annualized as if those clients had been
clients during the entire year. The  calculation  excludes  commissions and fees
earned from  clients  lost since  November 1, 1994 or expected to be lost in the
near future.

     Holdings does not currently  anticipate,  based on its existing clients and
their  specified  budgets,  that  Annualized  Revenues  or EBIT will  exceed the
renegotiation thresholds.

Closing Date

     The  Acquisition   Agreement  provides  that  the  Closing  Date  shall  be
determined  by Omnicom by notice  given to  Holdings  within five days after the
date of the  Special  Meeting.  The Closing  Date chosen by Omnicom  must not be
later  than  thirty  days  after its  giving of the  notice;  and each  party is
required to use its best efforts to close on or prior to August 31, 1995, except
that if the Closing  has not  occurred  by August 31,  1995,  then each party is
required  to use its  best  efforts  to close  as soon as is  practicable  after
October 31, 1995.  Notwithstanding these requirements,  the Closing Date will be
delayed  in the event of a dispute  as to  whether  Annualized  Revenues  exceed
$100,000,000  and/or EBIT  exceeds  $17,200,000,  or during the  pendency of any
renegotiation  of the acquisition  price,  pending final  determination  of such
matters.

Arrangements With Respect to Holdings Preferred Stock

     On or about  July 1, 1995 but no later than July 10,  1995 (the  "Preferred
Stock Purchase  Date"),  the Trustee of the Profit Sharing Plan, the sole record
owner of the Holdings  Preferred Stock, will sell to Holdings for a cash payment
of  $14,081,773.93  (representing the aggregate  liquidation  preference of such
Holdings  Preferred  Stock) all the shares of Holdings  Preferred Stock it owns,
pursuant  to the terms of the Profit  Sharing  Plan  Purchase  Agreement,  which
shares will then be retired by Holdings.

     Certain  financial  arrangements  have been made in order to  finance  this
purchase of Holdings  Preferred  Stock.  On the Preferred  Stock  Purchase Date,
Omnicom  shall  guarantee or cause one of its  affiliates to guarantee a loan to
Holdings in the principal  amount of  $14,081,773.93  from a bank  acceptable to
Omnicom  and on terms  acceptable  to Omnicom  (the  "Preferred  Stock  Purchase
Loan"),  the  proceeds  of which will be applied by  Holdings  to  purchase  the
Holdings Preferred Stock pursuant to the Profit Sharing Plan Purchase Agreement.
On the day prior to the Closing  Date,  TBWA shall lend Holdings an amount equal
to the  outstanding  balance of the  Preferred  Stock  Purchase  Loan (the "TBWA
Loan"), the proceeds of which will be applied by Holdings to repay the Preferred
Stock Purchase Loan.

     Holdings  is  in  the  process  of  obtaining  all  governmental  approvals
(including  approval by the  Internal  Revenue  Service) and of taking all other
action  necessary to terminate the Profit Sharing Plan effective on or about the
Closing Date under the Acquisition Agreement,  even though such approvals may be
obtained and such action taken on or after the Closing Date.  Amounts on deposit
in the  Profit  Sharing  Plan  will  then  be  distributed  to  participants  in
accordance with their respective interests in the Profit Sharing Plan.


                                       27
<PAGE>

Payment of Obligations to Rightsholders

     In 1993 and 1988, Holdings adopted the EAR Plan and EPU Plan, respectively,
and has issued awards under such Plans;  recipients of such awards are sometimes
referred to herein as  "Rightsholders".  If the  employment of a participant  is
terminated for any reason, then under the terms of the EAR Plan such participant
shall  have  the  right,  but  not the  obligation  within  ninety  days of such
termination to cause Holdings or Advertising to, and under the EPU Plan Holdings
or Advertising shall,  redeem vested units for cash in each case at the net book
value of the phantom shares which are the subject of the awards as at the end of
the most recent fiscal  quarter.  However,  in the event of a liquidation,  with
respect to their priority,  each EAR and EPU shall be deemed equivalent in value
to one share of Holdings Common Stock and shall be treated in the same manner as
Holdings Common Stock.

     Therefore,  as is the  case  with  Holdings  Stockholders,  obligations  of
Holdings  and  Advertising  to  the   Rightsholders   will  be  settled  by  the
distribution to the  Rightsholders  of shares of Omnicom Common Stock. To ensure
that  Advertising  will be able to  satisfy  such  obligations,  Holdings  shall
contribute to Advertising  the Contributed  Stock,  which is expected to have an
aggregate Market Value of approximately $_____________.

     This  Prospectus/Information  Statement is being furnished to Rightsholders
because the Rightsholders will receive shares of Omnicom Common Stock as payment
under  such  Plans,  subject to the same  terms and  conditions  as if they were
Holdings  Stockholders.  Accordingly,  on the  Distribution  Date (a)  shares of
Omnicom  Common  Stock  paid to  Advertising  under  the  Acquisition  Agreement
(including  the  Contributed  Stock)  will  be  subject  to the  indemnification
obligations of Holdings, such that (i) ten percent of such shares will be placed
in the General Escrow Fund under the Escrow Agreement and (ii) shares of Omnicom
Common Stock having an aggregate  Market Value equal to the  Rightsholders'  pro
rata share of  $1,700,000  will be placed in the  Special  Escrow Fund under the
Escrow  Agreement,  and (b) five  percent of the shares of Omnicom  Common Stock
paid to Advertising under the Acquisition  Agreement  (including the Contributed
Stock)  will  be  transferred  to the  Liquidating  Trust  Escrow  Fund  to fund
(together  on a pro rata basis with the Holdings  Stockholders)  the payment and
satisfaction  of any  obligations and liabilities of Holdings and Advertising as
shall  not have  been  assumed  by TBWA  under the  Acquisition  Agreement.  The
remainder of the shares of Omnicom  Common Stock paid to  Advertising  under the
Acquisition  Agreement  (including the Contributed Stock) will be distributed to
the Rightsholders. See "The Plan of Liquidation--The Liquidating Trust Escrow".

     It  is  a  condition  of  Closing  of  the   Acquisition   Agreement   that
Rightsholders  that hold in the aggregate at least 83% of the  outstanding  EARs
and EPUs on the Closing Date,  which group must include all  Rightsholders  that
are also Holdings  Stockholders,  shall have delivered to Holdings their written
Consent  Letters to the effect  that they will not raise any  objection  to this
treatment and  consenting  to the  appointment  of Holdings as their  collective
agent in connection with the administration of the Escrow Agreement.

     As of [May 4, 1995,]  directors  and  executive  officers of Holdings,  and
their affiliates,  held an aggregate of [97.3%] of the outstanding  awards under
the  EAR and  EPU  Plans  as of such  date.  Each of such  directors,  executive
officers  and  affiliates  have  executed  and  delivered to Holdings his or her
Consent  Letter in  respect of such  awards.  Accordingly,  the above  described
condition of Closing has been satisfied.

The Escrow Agreement

     Holdings  on  behalf  of  itself  and  the   Holdings   Stockholders,   and
Advertising, on behalf of itself and the Rightsholders shall establish, pursuant
to the Escrow Agreement,  the General Escrow Fund by the deposit with the Escrow
Agent of  certificates  in negotiable  form duly endorsed in blank  representing
shares of Omnicom  Common  Stock  equal to ten  percent of the shares of Omnicom
Common Stock issued and delivered as part of the acquisition  price. The General
Escrow Fund will be segregated into two funds: the  Stockholders  General Escrow
Fund and the  Rightsholders  General Escrow Fund, based on the respective number
of shares of Omnicom Common Stock  contributed by Holdings and Advertising,  and
each Fund will satisfy its pro rata share of any  indemnification  payment based
on the number of shares of Omnicom Common Stock then on deposit in such Fund.


                                       28
<PAGE>

     Holdings  and  Advertising  will also  establish,  pursuant  to the  Escrow
Agreement,  the Special  Escrow  Fund,  by the deposit  with the Escrow Agent of
shares of Omnicom  Common Stock having an aggregate  Market Value of $1,700,000,
of which approximately  $________ will be contributed by Holdings,  on behalf of
the Holdings  Stockholders,  and  approximately  $______ will be  contributed by
Advertising,  on behalf of the Rightsholders.  The Special Escrow Fund will also
be  segregated  into two funds:  the  Stockholders  Special  Escrow Fund and the
Rightsholders Special Escrow Fund, each of which will satisfy its pro rata share
of any  indemnification  payment based on the number of shares of Omnicom Common
Stock  on  deposit  in such  Fund.  (For a  description  of the  indemnification
obligations of Holdings and the Holdings  Stockholders and the  Rightsholders to
Omnicom,  see "The  Acquisition  Agreement--Other  Terms and  Conditions  of the
Acquisition Agreement--Indemnification".)

     Pursuant  to the Escrow  Agreement,  Holdings,  on behalf of itself and the
Holdings   Stockholders,   and   Advertising,   on  behalf  of  itself  and  the
Rightsholders, shall grant to Omnicom a security interest in the Escrow Funds to
secure the performance of the indemnification  obligations of Holdings under the
Acquisition  Agreement and the  performance of its  obligations to Omnicom under
the Escrow Agreement.

     Pursuant  to the Escrow  Agreement,  Omnicom  and  Holdings  have agreed to
indemnify  and hold the Escrow Agent and its  directors,  officers and employees
harmless  from and against any and all costs,  charges,  damages and  attorney's
fees which the Escrow Agent in good faith may incur or suffer in connection with
or arising out of the Escrow Agreement. The fees and charges of the Escrow Agent
with  respect  to the  Escrow  Agreement  shall be shared  between  Omnicom  and
Holdings in accordance  with the Escrow  Agent's  customary fees as charged from
time to time.  The Escrow Agent may deduct any unpaid fees from the Escrow Funds
prior to the  Escrow  Agent's  distributing  any assets in  connection  with the
termination of the Escrow Funds.

     The  Liquidating  Trustees shall replace  Holdings as a party to the Escrow
Agreement following the creation and funding of the Liquidating Trust.

     The Escrow  Agreement  shall  automatically  terminate  if and when all the
shares  of  Omnicom  Common  Stock  held in any  Escrow  Fund  shall  have  been
distributed  by the  Escrow  Agent in  accordance  with the terms of the  Escrow
Agreement.

     General  Escrow Fund.  The Escrow  Agreement  provides that wherever  there
shall be  delivered  to the  Escrow  Agent  either (i) a  certificate  signed by
Omnicom and Holdings,  or (ii) a certified copy of an arbitration award rendered
pursuant  to the  arbitration  proceedings  specified  in the  Escrow  Agreement
determining,  that an  indemnification  payment is due from the  General  Escrow
Funds to  Omnicom,  the Escrow  Agent  shall,  to the extent  that the shares of
Omnicom  Common  Stock  then on  deposit  in the  General  Escrow  Fund shall be
sufficient  for the purpose,  deliver to Omnicom the number of shares of Omnicom
Common Stock,  valued at the original Market Value, equal to the indemnification
payment.

     On the next business day following the earlier of (x) the first independent
audit report, if any, of TBWA and the Businesses  following the Closing Date, or
(y) one year from the  Closing  Date,  the  Escrow  Agent  shall  deliver to the
Liquidating Trust (on behalf of the Holdings  Stockholders) the remaining shares
of Omnicom Common Stock then on deposit in the Stockholders General Escrow Fund,
and to the Liquidating  Trust Escrow Fund (on behalf of the  Rightsholders)  the
remaining  shares of Omnicom  Common Stock then on deposit in the  Rightsholders
General  Escrow Fund; as reduced in each case by any amounts  necessary to cover
outstanding claims for indemnification.

     All dividends,  interest and other amounts  received with respect to shares
of Omnicom  Common Stock held in the General Escrow Fund shall be income for tax
purposes to Holdings (or the Holdings Stockholders  following the dissolution of
Holdings)  and the  Rightsholders,  shall be paid  directly  to the  Liquidating
Trustees  (on behalf of the  Holdings  Stockholders)  or the  Liquidating  Trust
Escrow Agent (on behalf of the Rightsholders), as the case may be, and shall not
constitute part of the General Escrow Fund.

      Special  Escrow Fund.  The Escrow  Agreement  provides that whenever there
shall be  delivered  to the  Escrow  Agent  either (i) a  certificate  signed by
Omnicom and Holdings, or (ii) a certified copy of a final nonappealable judgment
of an  arbitration  award  rendered  pursuant  to  the  arbitration  proceedings
specified in the Escrow  Agreement  determining,  that a payment is due from the
Special  Escrow  Fund to Holdings or Omnicom,  the Escrow  Agent  shall,  to the
extent  that the shares of Omnicom  Common  Stock then on deposit in the Special
Escrow  Fund  shall be  sufficient  for the  purpose,  deliver to such party the
number of shares of Omnicom Common Stock,  valued at the original  Market Value,
equal to the payment.


                                       29
<PAGE>

     Amounts will be due from the Special Escrow Fund when the collectibility of
the  Indemnified  Receivable  becomes  determined or, if earlier,  on the second
anniversary of the Closing Date under the Acquisition Agreement.  Therefore,  at
such  time,  if any,  as TBWA  recovers  the  payments  in respect of said asset
("Asset  Proceeds"),  it shall give notice to such effect to Holdings and to the
Escrow Agent,  together with an accounting of the costs and expenses incurred in
connection  with  recovering  any such  payments at any time after the Execution
Date of the Acquisition  Agreement  ("Asset  Costs").  TBWA shall be entitled to
receive payment from the Stockholders  Special Escrow Fund and the Rightsholders
Special Escrow Fund, pro rata in accordance with the number of shares of Omnicom
Common  Stock  then on  deposit  in each such  Fund,  in the amount of the Asset
Costs; the Liquidating Trustees (on behalf of the Holdings Stockholders) and the
Liquidating  Trust  Escrow  Agent  (on  behalf  of the  Rightsholders)  shall be
entitled to receive  payment from the  Stockholders  Special Escrow Fund and the
Rightsholders  Special  Escrow Fund,  pro rata in accordance  with the number of
shares  of  Omnicom  Common  Stock  then on  deposit  in each such  Fund,  in an
aggregate  amount equal to (i) the amount of the Asset  Proceeds,  less (ii) the
Asset Costs, less (iii) $250,000 if the final determination of the matter occurs
within one year from the Closing  Date,  or $300,000 if the matter is determined
thereafter;  TBWA  shall  then be  entitled  to  receive  the  balance,  if any,
remaining in the Special Escrow Fund.

     All dividends,  interest and other amounts  received with respect to shares
of Omnicom  Common Stock held in the Special Escrow Fund shall be income for tax
purposes to Holdings (or the Holdings Stockholders  following the dissolution of
Holdings)  and the  Rightsholders,  shall be paid  directly  to the  Liquidating
Trustees  (on behalf of the  Holdings  Stockholders)  or the  Liquidating  Trust
Escrow Agent (on behalf of the Rightsholders), as the case may be, and shall not
constitute part of the Special Escrow Fund.

The Deposit and Pledge Agreement

     Pursuant to the Deposit and Pledge Agreement, Holdings and Advertising will
deliver to the Deposit Agent all the shares of Omnicom  Common Stock received by
them on the Closing Date.

     On the Distribution  Date, the Deposit Agent will make the distributions of
such   shares  of   Omnicom   Common   Stock   described   under   "Summary--The
Acquisition--The  Acquisition" to the Liquidating  Trust, the Liquidating  Trust
Escrow Fund, the Holdings Stockholders and the Rightsholders.

     On  the  Distribution  Date,  the  Deposit  Agent  will  also  deposit  the
applicable  shares of Omnicom Common Stock into the Escrow Funds.  Prior to such
time, the  applicable  shares of Omnicom Common Stock will be held by the Escrow
Agent  as  security  for the  fulfillment  of the  obligation  of  Holdings  and
Advertising to deliver such shares into the Escrow Funds.

Employment Arrangements

     The Acquisition  Agreement provides that TBWA or one of the other companies
operating  within  the TBWA  International  network  will  offer  employment  to
substantially  all  employees of Holdings  and its  subsidiaries  following  the
Closing of the  Acquisition;  and that such personnel who accept such employment
will be  employed  on  substantially  equivalent  terms and  conditions  as such
personnel  were  employed by Holdings or a subsidiary  immediately  prior to the
Closing Date. The  Acquisition  Agreement also provides for specific  employment
arrangements with certain key executives;  see "The  Transactions--Interests  of
Certain Persons in the Transactions".

            Other Terms and Conditions of the Acquisition Agreement

Representations and Warranties

     The Acquisition  Agreement contains various customary  representations  and
warranties of Holdings and Advertising  relating to, among other things: (a) the
organization  and  similar  corporate  matters  of  Holdings  and  each  of  the
subsidiaries;   (b)  the  capital   structure   of  Holdings  and  each  of  its
subsidiaries;   (c)   authorization,   execution,   delivery,   performance  and
enforceability of the Acquisition  Agreement and related matters; (d) absence of
conflicts  under  charters  or  by-laws,  required  consents  or  approvals  and
violations of any  instruments  or laws;  (e) financial  statements  provided to
Omnicom by Holdings;  (f) absence of certain material adverse events, changes or
effects; (f) certain accounting matters; (g) certain contracts,  including,  but
not  limited  to,  certain  employment,  consulting  and  benefit  matters;  (h)


                                       30
<PAGE>

litigation; (i) certain tax matters; (j) undisclosed liabilities; (k) insurance;
(l)  compliance  with  law and  licenses,  authorizations  and  permits  held by
Holdings necessary to conduct its business; (m) client relations; (n) employment
relations;  (o) retirement and other employee plans and matters  relating to the
Employee Retirement Income Security Act of 1974, as amended; (p) the shareholder
votes  required;  (q) change in capital  structure;  and (r)  trademarks,  trade
names,  assumed  or  fictitious  names,  copyrights,  logos,  service  marks and
slogans.

     The Acquisition  Agreement also contains various customary  representations
and  warranties  of Omnicom  and TBWA  relating  to,  among  other  things;  (a)
organization   and  similar   corporate   matters  of  Omnicom  and  TBWA;   (b)
authorization,  execution and delivery of the Acquisition  Agreement and related
matters;  (c) absence of any  conflicts  under  charters  or  by-laws,  required
consents or approvals  and no  violations of any  instruments  or laws;  (d) the
shares of Omnicom  Common Stock to be issued in the  transaction;  (e) financial
statements  provided  to Holdings  by  Omnicom;  (f) absence of certain  adverse
events, changes or effects; and (g) litigation.

Certain Covenants

     Pursuant to the Acquisition Agreement, Holdings has agreed that, during the
period  from the date of the  Acquisition  Agreement  until  the  Closing  Date,
Holdings and each of its subsidiaries  will, among other things:  (a) obtain all
government  approvals and other action necessary to terminate the Profit Sharing
Plan of  Holdings;  (b) not solicit,  initiate or  encourage  any other offer or
inquiry concerning the acquisition of the Businesses;  (c) give timely notice of
a meeting to its shareholders to approve the  Acquisition,  the amendment of the
Holdings  Certificate and the Plan of Liquidation and recommend  approval of the
transactions  contemplated by the Acquisition  Agreement;  (d) inform  Omnicom's
management as to the operation,  management and business of the Businesses to be
acquired;  (e) permit Omnicom and TBWA to make such reasonable  investigation of
the assets,  properties and businesses of Holdings and  Advertising as they deem
necessary  or  advisable;  and (f) except (i) as  permitted  by the  Acquisition
Agreement and (ii) as otherwise consented to in writing by Omnicom (on behalf of
itself and TBWA),  operate its  businesses  in the  ordinary  course and, to the
extent consistent with past practice,  and use reasonable  commercial efforts to
preserve existing business organization,  existing business  relationships,  and
goodwill intact.

     Pursuant to the Acquisition Agreement, Holdings and Advertising and Omnicom
and TBWA have  covenanted with one another to take certain  additional  actions,
including  without  limitation;  (a)  Holdings  and Omnicom  each shall take all
corporate  and other  action,  make all  filings  with  courts  or  governmental
authorities  and use its  reasonable  efforts to obtain in writing all approvals
and consents required to be taken, made or obtained by it in order to effectuate
the Acquisition;  (b) to prepare this  Prospectus/Information  Statement and the
Registration  Statement of which it is a part, with each party  representing and
warranting to the other as to the accuracy of the information supplied by it for
inclusion  herein;  (c) to each use its  reasonable  efforts to  consummate  the
Acquisition  and  the  other   transactions   contemplated  by  the  Acquisition
Agreement;  (d) to obtain all necessary  sales tax  exemptions and take all such
other  action as may be  necessary  or  advisable  to cause the  transfer of the
Assets to TBWA pursuant to the  Acquisition  not to be subject to sales tax; and
(e) to take the actions more fully described in "Financial Actions" below.

Financial Actions

     Between the date of the Acquisition Agreement and the Closing Date, certain
financial  arrangements  are  required  to occur:  (i) TBWA shall lend  Holdings
$55,000,000 and lend Advertising  $1,000,000 on reasonable  commercial terms and
pursuant to financing documents reasonably acceptable to the parties thereto and
in  substantially  the form of the Amended and Restated Credit Agreement and the
documents ancillary thereto;  (ii) Holdings shall make a capital contribution of
not less than $55,000,000 to Advertising;  and (iii)  Advertising shall repay in
full all outstanding  principal,  together with accrued  interest,  of the 8.17%
Junior Subordinated Installment Notes, the 13.25% Junior Subordinated Notes, the
13.25%  Senior  Subordinated  Notes,  and the notes issued under the Amended and
Restated Credit Agreement. Upon the payment in full of amounts outstanding under
the Amended and Restated  Credit  Agreement in accordance  with clause (iii) and
prior to the  Closing,  Omnicom  agrees to release or cause to be released  (by,
among  other  things,  filing  UCC  termination  statements  in all  appropriate
jurisdictions)  all liens and other  security  interests  granted  to secure the
obligations of Holdings and Advertising thereunder.


                                       31
<PAGE>

Indemnification

     The Acquisition  Agreement  provides that Holdings shall indemnify and hold
harmless, and shall reimburse TBWA and its affiliates,  directors, officers, and
employees for all losses,  claims,  damages and  liabilities  (to the extent not
covered by insurance),  and all fees, costs and expenses  (including  reasonable
attorneys'  fees)  related  thereto  (together  referred  to herein as "Loss" or
"Losses"),  arising out of, based upon, or resulting  from (i) the inaccuracy or
breach of any  representation or warranty (other than that referred to in clause
(iv)  below)  of  Holdings  or  Advertising  or  any  covenant  of  Holdings  or
Advertising contained in or made pursuant to the Acquisition Agreement, (ii) the
breach of or failure by  Holdings or  Advertising  to perform or  discharge  its
obligations   under  the  Acquisition   Agreement  or  under  the   transactions
contemplated thereby, (iii) a claim or cause of action by a third party relating
to any  liability of Holdings or  Advertising  not assumed by TBWA,  or (iv) any
inaccuracy in or breach of a specified  representation  and warranty relating to
the Indemnified  Receivable.  Pursuant to the Acquisition  Agreement,  no Losses
arising  out of a  matter  referred  to in (i),  (ii) or  (iii)  above  shall be
reimbursed  to TBWA  until  such  time as all  Losses  arising  out of a  matter
referred to in (i) through  (iii) above  shall  exceed  $300,000,  in which case
Holdings  shall be liable for all Losses in excess of $300,000  (Losses  arising
out of the matter referred to in clause (iv) above shall be reimbursable without
regard to the $300,000 "cushion").  Losses arising out of matters referred to in
clauses (i)  through  (iii)  above  shall be  satisfied  only out of the General
Escrow  Fund and Losses  arising  out of the matter  referred  to in clause (iv)
above shall be  satisfied  only out of the Special  Escrow Fund.  The  aggregate
indemnity  obligation of Holdings as so determined  shall be satisfied  from the
Escrow Funds as provided in the Escrow  Agreement,  and neither Omnicom nor TBWA
nor any of their  affiliates  will have any recourse for the payment of any such
indemnity   obligations   against  Holdings  or  Advertising  (or  the  Holdings
Stockholders  or  Rightsholders),  nor will any of such  persons  be  personally
liable for any such indemnity obligations.  See "The Acquisition  Agreement--The
Acquisition--Escrows".  Indemnity  obligations  shall  be paid by  returning  to
Omnicom out of the  relevant  Escrow Fund the number of whole  shares of Omnicom
Common Stock,  valued at the original Market Value, equal to the Losses (subject
to the $300,000 "cushion," where applicable).

     The  obligation  of  Holdings to  indemnify  shall  terminate  and be of no
further  force  and  effect  on the  earlier  to  occur of (x) the date of first
independent audit report, if any, of the consolidated  financial results of TBWA
and the Businesses following the Closing Date, and (y) one year from the Closing
Date (the "Indemnity Period").  Upon the expiration of the Indemnity Period, all
such  representations,   warranties,  covenants  and  agreements  shall  expire,
terminate,  and be of no further force or effect, except that claims asserted in
writing against Holdings on or prior to such expiration shall survive until they
are decided and are final and binding upon TBWA and Holdings.  However,  in that
the collectibility of the Indemnified Receivable cannot reasonably be assured at
the present  time,  these  limitations  will not apply to the matter as to which
TBWA  is  entitled  to  be  indemnified   under  that  clause.   Instead,   this
indemnification  obligation  will  terminate  on the  earlier  of (i) the second
anniversary  of the  Closing  Date,  the date by which the  parties  expect such
collectibility  to have been finally  determined and (ii) the date on which such
collectibility shall in fact have been finally determined,  provided that claims
asserted in writing prior to such expiration  shall survive until they are final
and binding.

     See    "The    Acquisition    Agreement--The     Acquisition--The    Escrow
Agreement--General Escrow Fund" and "--Special Escrow Fund."

     Pursuant  to the  Acquisition  Agreement,  Omnicom and  Holdings  have also
agreed to  indemnify  the other,  including  its  directors,  officers,  agents,
"controlling persons" as defined by the Securities Act, and attorneys (and, with
respect to Holdings,  the Holdings  Stockholders and Rightsholders)  against any
liability, damage, cost, loss, or expense arising out of any untrue statement of
a material fact furnished by it for inclusion in the Registration  Statement, or
caused by any omission to furnish a material fact concerning it that is required
to be stated therein or that is necessary to make the statements furnished by it
not   misleading.   This   indemnification   obligation  is  separate  from  the
indemnification  obligation  of Holdings  to TBWA  discussed  above,  and is not
limited to amounts on deposit in the Escrow  Funds  under the Escrow  Agreement,
nor to the limited periods of survival.

Conditions

     In addition to approval of the Acquisition Agreement, the Advertising Stock
Sale  Agreement,  the  amendment  of the  Holdings  Certificate  and the Plan of
Liquidation by Holdings Stockholders at the Special Meeting, and to the required


                                       32
<PAGE>

regulatory approvals,  the respective obligations of Omnicom, TBWA, Holdings and
Advertising to consummate the  Acquisition  are subject to the  satisfaction  of
certain  conditions,  including  without  limitation:  (i) the  accuracy  in all
material respects of the  representations  and warranties made by the parties in
the  Acquisition  Agreement;  (ii)  the  performance  by the  parties  of  their
respective  obligations  under the  Acquisition  Agreement  prior to the Closing
Date;  (iii) the absence of any material adverse changes in the condition of the
businesses of Holdings or Advertising  on the one hand or Omnicom,  on the other
hand; (iv) the effectiveness of the Registration  Statement under the Securities
Act with respect to the shares of Omnicom Common Stock to be issued  pursuant to
the Acquisition Agreement and the approval of the listing of such Omnicom Common
Stock on the New York Stock  Exchange;  (v) the  execution  and  delivery of the
Escrow  Agreement;  (vi) the absence of any action or  proceeding  enjoining the
transactions contemplated by the Acquisition Agreement; (vii) the absence of any
action or proceeding by any  governmental  agency that might result in enjoining
the  consummation  of said  transactions;  and  (viii) the  consummation  of the
transactions contemplated by the Profit Sharing Plan Purchase Agreement.

     The  obligations  of  Omnicom  to effect  the  Acquisition  are  subject to
satisfaction of certain additional conditions including, without limitation: (i)
the SEC not having  objected to  Omnicom's  treatment  of the  Acquisition  as a
pooling-of-interests  for accounting purposes; (ii) Advertising continuing to be
the  advertising  agency of record for certain  key clients or, with  respect to
some of these clients,  Advertising's  having replaced a loss of any such client
with an account of similar  size  (measured by  revenues);  (iii) the receipt by
Holdings of Consent Letters from Rightsholders holding in the aggregate at least
83% of the  outstanding  EARs  and  EPUs  on the  Closing  Date,  including  all
Rightsholders  who  are  also  Holdings  Stockholders;  (iv)  the  execution  of
employment  agreements  with  TBWA or one of its  affiliates  by each of  Robert
Kuperman, Thomas Patty, Adelaide Horton, Ira Matathia, Steven Hancock and Robert
Wolf and the  execution  and delivery of  non-competition  agreements by each of
such individuals; and (v) there not having been a material and adverse change in
the  Businesses  (which  shall  include  TBWA  not  having  received  reasonable
assurances  and financial  data that (a) if the Closing is on or prior to August
31, 1995,  EBIT for the nine months  ended July 31, 1995 is at least  $7,500,000
and EBIT for the 1995 Fiscal Year is reasonably  expected to exceed $13,500,000;
and (b) if the Closing is on or after November 1, 1995, EBIT for the 1995 Fiscal
Year is at least $13,500,000).

     The  obligations of Holdings and  Advertising to effect the Acquisition are
subject to the satisfaction of certain additional conditions including,  without
limitation: (i) that Annualized Revenues of Holdings and its subsidiaries during
the 1995  Fiscal  Year shall not be in excess of  $100,000,000  and EBIT for the
1995  Fiscal  Year shall not  exceed (or shall not  reasonably  be  expected  to
exceed) $17,200,000;  (ii) TBWA or one of its affiliates having entered into the
employment  agreements  described  above;  and (iii)  TBWA  having  assumed  the
existing employment  agreement between Holdings and Leland Clow and the existing
employment and  consulting  agreement  between  Holdings and Jay Chiat (and TBWA
having  validly  assigned  such  contract  to  Omnicom).  SEE  "The  Acquisition
Agreement--The   Acquisition--Renegotiation   of  Acquisition  Price"  and  "The
Transactions--Interests of Certain Persons in the Transactions".

     Pursuant  to the terms of the  Acquisition  Agreement,  each of Omnicom and
Holdings is  entitled  to waive any of its  conditions  to  consummation  of the
Acquisition  to the extent that any such  condition is not  satisfied in full by
the other party, other than conditions  relating to the absence of any objection
by the SEC to Omnicom's  treatment of the Acquisition as a  pooling-of-interests
for  accounting  purposes and the approval of the  Transactions  by the Holdings
Stockholders.

Additional Agreements

     Pursuant  to  the  Acquisition  Agreement,   Omnicom,  TBWA,  Holdings  and
Advertising  have made  certain  additional  agreements  with respect to periods
following the Closing Date, including without limitation the following: (a) each
of  Holdings  and  Advertising  shall  change its  corporate  name to a name not
including the  "Chiat/Day"  designation or any variation  thereof and will cause
each  inactive  subsidiary  which  is not  being  acquired  by  TBWA  under  the
Acquisition  Agreement to similarly  change its corporate  name;  (b) TBWA shall
change  its  corporate   name,  and  shall  cause  those  members  of  the  TBWA
international  group  operating  under the TBWA name in North  America to change
their corporate names, in each case to include the designation "TBWA Chiat/Day";
(c) Holdings shall provide  Omnicom with copies of all  appropriate  tax returns
and  certificates,  all of which shall be made consistent with the allocation of
acquisition  price  agreed  to  between  the  parties;   and  (d)  Holdings  and
Advertising will, if requested by Omnicom, make certain tax elections under U.S.
and Canadian laws.


                                       33
<PAGE>

Termination

     The   Acquisition   Agreement  may  be  terminated  and  the   contemplated
Acquisition may be abandoned at any time prior to the Closing, whether before or
after approval by the Holdings Stockholders, (a) by mutual consent of the Boards
of Directors of Omnicom,  TBWA, Holdings and Advertising;  (b) by either Omnicom
and TBWA,  on the one hand, or Holdings and  Advertising,  on the other hand, if
there has been a breach of any representation,  warranty or covenant on the part
of the other party set forth in the  Acquisition  Agreement which breach has not
been cured within 30 days following  receipt by the breaching party of notice of
such breach, unless the breach of any such representation, warranty, or covenant
does not  materially  adversely  affect the business or assets of the  breaching
party or the ability of either party or parties to consummate  the  Acquisition;
(c) by the Board of Directors of Omnicom,  TBWA,  Holdings or  Advertising  if a
final  and  nonappealable  order,  decree  or  judgment  of any  court  or other
governmental  authority is issued which would enjoin the Acquisition;  or (d) by
either  Omnicom and TBWA or Holdings and  Advertising  if the Closing Date shall
not have occurred  prior to the close of business on December 31, 1995 or at any
time after October 31, 1995 if the  conditions  to such  parties'  obligation to
close shall have become incapable of being satisfied by December 31, 1995.

     In the event of any  termination  of the  Acquisition  Agreement  by either
Omnicom  and  TBWA  or by  Holdings  and  Advertising  as  provided  above,  the
Acquisition  Agreement  shall  become  void and there  will be no  liability  or
obligation  on the part of any party or its  respective  officers  or  directors
except that such  termination  does not preclude any action or claim for damages
to which any party is  otherwise  entitled  as a result of a breach by the other
party.

Amendment

     The  Acquisition  Agreement and the exhibits and  schedules  thereto may be
amended,  supplemented  or  qualified  by the parties  only by an  agreement  in
writing signed by all parties with due authorization.

                      THE ADVERTISING STOCK SALE AGREEMENT

      (A copy of the Advertising  Stock Sale Agreement is filed as an Exhibit to
the Registration Statement of which this Prospectus/Information  Statement forms
a part and is incorporated herein by reference.  This summary of the Advertising
Stock  Sale  Agreement  is  qualified  in its  entirety  by  reference  to  such
agreement.)

     Pursuant to the Advertising  Stock Sale  Agreement,  as soon as practicable
after the  Distribution  Date,  Adelaide  Horton  [ADD  ASSIGNEES,  IF ANY] will
purchase  from  Holdings  all of the  issued  and  outstanding  common  stock of
Advertising. At such time, the only asset which Advertising will own will be its
rights,  through its ownership of all of the capital  stock of Chiat/Day  Direct
Marketing,  Inc., under the National Car Suit. Pursuant to the Advertising Stock
Sale Agreement,  Holdings has agreed to indemnify Ms. Horton and Advertising for
any losses incurred in respect of liabilities of Advertising not assumed by TBWA
under the  Acquisition  Agreement.  To the extent that  Holdings  were unable to
fully indemnify Ms. Horton and  Advertising,  any recovery from the National Car
Suit received by Advertising would be at risk.

                 PROPOSED AMENDMENT OF THE HOLDINGS CERTIFICATE

     The  Holdings  Certificate  sets forth the  corporate  name of  Holdings as
"Chiat/Day   Holdings,   Inc."  Following  the  Closing  under  the  Acquisition
Agreement, TBWA will own all rights in and to the "Chiat/Day" name, and Holdings
has agreed that immediately following the Closing thereunder it would change its
corporate  name to a name  not  including  the  "Chiat/Day"  designation  or any
variation thereof.  Under the proposed amendment  Holdings' name will be changed
to "CDH Corporation".  Pursuant to the Acquisition  Agreement,  Advertising will
also  change  its  corporate  name  to a  name  not  including  the  "Chiat/Day"
designation or any variation thereof,  and each of Holdings and Advertising will
cause its inactive  subsidiaries  which are not being acquired by TBWA under the
Acquisition  Agreement,  to  effect a  similar  change  to its  corporate  name.
Advertising  intends to change its name to "CDAD  Corporation" . Approval by the
Holdings  Stockholders  of  this  amendment  to the  Holdings  Certificate  is a
condition of Omnicom's and TBWA's obligation to consummate the Acquisition under
the Acquisition Agreement.


                                       34
<PAGE>


                            THE PLAN OF LIQUIDATION

     (Copies of the Plan of Liquidation, the Liquidating Trust Agreement and the
Liquidating  Trust Escrow  Agreement  are filed as Exhibits to the  Registration
Statement of which this  Prospectus/Information  Statement  forms a part and are
incorporated herein by reference.  This summary of the Plan of Liquidation,  the
Liquidating  Trust  Agreement  and the  Liquidating  Trust  Escrow  Agreement is
qualified in its entirety by reference to such agreements.)

                                    General

     The Plan of Liquidation  provides that,  upon  consummation  of the Closing
under the  Acquisition  Agreement,  Holdings  will be dissolved  pursuant to the
provisions of the DGCL.  Following the  procedures  prescribed in the DGCL,  the
Board of  Directors  of Holdings  will file with the  Secretary  of State of the
State  of  Delaware  a  Certificate  of  Dissolution,  thereby  terminating  the
corporate existence of Holdings.  Thomas Patty and David Wiener, the Liquidating
Trustees of the Liquidating Trust established  pursuant to the Liquidating Trust
Agreement will,  however,  function with authority to wind up Holdings' affairs,
pay,  satisfy and discharge  certain  liabilities and obligations not assumed by
TBWA  under  the   Acquisition   Agreement,   and  distribute  to  the  Holdings
Stockholders all of the remaining assets of Holdings.

     The distribution of the shares of Omnicom Common Stock will not occur until
the  Distribution  Date.  Assuming the Closing  occurs on August 31,  1995,  the
earliest that the Distribution  Date would occur is October 26, 1995. During the
period from the Closing Date until the Distribution Date, Holdings  Stockholders
and Rightsholders  will bear the risk of fluctuations in the market price of the
Omnicom Common Stock.

     The Liquidating Trust, after the Acquisition and the distributions to occur
on the  Distribution  Date,  shall  hold all the  remaining  assets of  Holdings
(except to the extent Holdings  distributes any such assets directly to Holdings
Stockholders),  including  the right to receive any assets  remaining  after the
termination  of the Escrow  Agreement.  If any assets remain in the  Liquidating
Trust after all claims, charges,  liabilities and obligations of the Liquidating
Trust  have  been  paid  or  discharged,   the  Liquidating  Trustees  will,  as
expeditiously as is practicable, distribute such assets to the former holders of
Holdings Common Stock on a pro rata basis according to their interests.

     All of the  directors  and  officers  of  Holdings  who are  also  Holdings
Stockholders have indicated that they intend to vote for the Plan of Liquidation
in their capacity as Holdings  Stockholders.  In order to effectuate the Plan of
Liquidation,  Holdings will give notice to all known  creditors,  if any,  after
giving  effect  to  the  assumption  of  liabilities  by  TBWA  pursuant  to the
Acquisition  Agreement,  and will pay or make  adequate  provision for any Trust
Liabilities.   It  is  intended  that  the   consummation  of  the  transactions
contemplated by the Acquisition  Agreement,  followed by the distribution to the
Holdings Stockholders in complete liquidation of Holdings, will not give rise to
dissenter's rights in favor of Holdings Stockholders under Delaware law.

               Liquidating Distribution to Holdings Stockholders

     Pursuant to the Plan of Liquidation,  on the  Distribution  Date,  Holdings
Stockholders  will receive a distribution  of the shares of Omnicom Common Stock
paid by TBWA to Holdings as acquisition  price under the  Acquisition  Agreement
(exclusive of the Contributed Stock), as reduced by (i) the five percent of such
shares  which will be deposited  by Holdings on the  Distribution  Date into the
Liquidating Trust on behalf of the Holdings  Stockholders and (ii) the shares of
Omnicom  Common  Stock used to fund on the  Distribution  Date the  Stockholders
General  Escrow Fund and the  Stockholders  Special Escrow Fund under the Escrow
Agreement.

      Based on an estimated  total  acquisition  price of $25,366,749  (see "The
Acquisition  Agreement--The  Acquisition--Determination  of Acquisition Price"),
each  holder of  Holdings  Common  Stock  will be  entitled  to  receive in such
distribution, per share of Holdings Common Stock, shares of Omnicom Common Stock
with a value  (determined  in  accordance  with  the  terms  of the  Acquisition
Agreement)  equal to $_____.  If none of the Omnicom  Common  Stock  received by
Holdings  were  used  to  fund  the   Stockholders   General  Escrow  Fund,  the
Stockholders  Special  Escrow  Fund and the  Liquidating  Trust on behalf of the
Stockholders,  the value of the per share  distribution  for shares of  Holdings
Common  Stock would be $_____.  Since the amounts  held in such escrows and such
trust are subject to claims in respect of contingent  liabilities,  there can be
no  assurances  that amounts held  therein  will in fact be  distributed  to the
Holdings Stockholders.


                                       35
<PAGE>

                   Liquidating Distribution to Rightsholders

     On  the  Distribution   Date,  the   Rightsholders   will  also  receive  a
distribution  of Omnicom  Common Stock from  Advertising.  See "The  Acquisition
Agreement--The Acquisition--Payment of Obligations to Rightsholders". The shares
of Omnicom Common Stock  available for such  distribution  will be the shares of
Omnicom Common Stock paid by TBWA to Advertising as acquisition  price under the
Acquisition  Agreement  (inclusive of the Contributed  Stock), as reduced by (i)
the five percent of such shares which will be  deposited by  Advertising  on the
Distribution  Date  into the  Liquidating  Trust  Escrow  Fund on  behalf of the
Rightsholders  and (ii) the shares of Omnicom  Common  Stock used to fund on the
Distribution  Date the  Rightsholders  General Escrow Fund and the Rightsholders
Special Escrow Fund under the Escrow Agreement.

     Based on an estimated  total  acquisition  price of  $25,366,749  (see "The
Acquisition  Agreement--The  Acquisition--Determination  of Acquisition Price"),
each  Rightsholder  (whether an EPU holder or an EAR holder) will be entitled to
receive in such  distribution,  per EPU or EAR,  shares of Omnicom  Common Stock
with a value  (determined  in  accordance  with  the  terms  of the  Acquisition
Agreement)  equal to $_____.  If none of the Omnicom  Common  Stock  received by
Advertising  were  used to fund  the  Rightsholders  General  Escrow  Fund,  the
Rightsholders  Special  Escrow  Fund and the  Liquidating  Trust  Escrow Fund on
behalf of the Rightsholders, the value of the per unit distribution for each EPU
or EAR would be $_____.  Since the amounts  held in such  escrows are subject to
claims in respect of contingent  liabilities,  there can be no  assurances  that
amounts held therein will in fact be distributed to the Rightsholders.

                               Fractional Shares

     If any  of the  foregoing  distributions  does  not  result  in a  Holdings
Stockholder  or  Rightsholder  being  entitled  to a whole  number  of shares of
Omnicom Common Stock,  the Holdings  Stockholder or Rightsholder  will receive a
cash payment in lieu of any entitlement to a fractional  share of Omnicom Common
Stock from the proceeds of a sale on the NYSE by Holdings or Advertising (as the
case may be) of a sufficient  number of shares of Omnicom Common Stock to settle
the  aggregate  amount of  fractional  share  distribution  entitlements  of all
similarly  situated  Holdings  Stockholders and  Rightsholders.  As a result, no
fractional  shares of Omnicom Common Stock will be distributed under the Plan of
Liquidation.

                       Operation of the Liquidating Trust

     Following the dissolution of Holdings and the completion of the liquidating
distributions  described above, each share of Holdings Common Stock,  regardless
of class,  shall have an equal  interest in the  Liquidating  Trust.  After such
time, the Liquidating Trustees will, on behalf of the Holdings Stockholders, (i)
receive any additional liquidating  distributions from Holdings, (ii) act as the
agent of the Holdings  Stockholders in connection with the administration of the
Escrow Agreement and the Liquidating  Trust Escrow  Agreement,  (iii) respond to
the assertion of any and all claims of  indemnification  by TBWA pursuant to the
terms of the  Acquisition  Agreement and the Escrow  Agreement,  (iv) pursue any
claims which  Holdings may have against the Special Escrow Fund and (v) complete
the winding up of the affairs of Holdings and the payment of certain liabilities
not  assumed by TBWA under the  Acquisition  Agreement  out of the assets of the
Liquidating Trust.

     As  described   above  under   "--Liquidating   Distribution   to  Holdings
Stockholders",  five percent of the shares of Omnicom  Common Stock  received by
Holdings  as part of the  acquisition  price  under  the  Acquisition  Agreement
(exclusive of the Contributed Stock) will be deposited in the Liquidating Trust,
on behalf of the Holdings  Stockholders,  for the  satisfaction of the following
liabilities (collectively,  "Trust Liabilities") of Holdings (in each case other
than the liabilities assumed by TBWA pursuant to the Acquisition Agreement): (i)
all claims and obligations,  including all contingent,  conditional or unmatured
contractual  claims,  known to Holdings or the  Liquidating  Trustees,  (ii) any
claim  which is the  subject of a pending  action,  suit or  proceeding  against
Holdings  and  (iii)  claims  which,  based on facts  known to  Holdings  or the
Liquidating  Trustees,  are likely to arise or become  known to  Holdings or the
Liquidating  Trustees within ten years.  The obligation of Holdings to indemnify
TBWA and  Advertising  for  losses  arising  out of  retained  liabilities  will
constitute a Trust  Liability.  See "The Advertising  Stock Sale Agreement".  In
addition,  Trust  Liabilities  will  include the costs and  expenses  payable by
Holdings in respect of (i) the Escrow  Agent's fees under the Escrow  Agreement,
(ii)  maintaining  insurance to cover  indemnification  obligations  of Holdings
under the  Holdings  Certificate  and the  Liquidating  Trust  Agreement  to its
directors,  officers and agents  (including the Liquidating  Trustees) and (iii)
certain legal and other  professional  fees in connection with the  liquidation,


                                       36
<PAGE>

the  establishment  of the  trust,  final tax  returns  and  other  post-Closing
transactions and matters. As described more fully below under "--The Liquidating
Trust Escrow", the Liquidating Trustees shall be reimbursed from the Liquidating
Trust Escrow Fund for the  Rightsholders'  share of any such Trust  Liabilities.
The  Liquidating  Trust will also  receive  from time to time,  on behalf of the
Holdings   Stockholders,   distributions   of  Omnicom  Common  Stock  from  the
Stockholders  General  Escrow  Fund and the  Stockholders  Special  Escrow  Fund
maintained pursuant to the Escrow Agreement. See "The Acquisition Agreement--The
Acquisition--The Escrow Agreement". Pursuant to the Liquidating Trust Agreement,
the  Liquidating  Trustees will promptly sell any shares of Omnicom Common Stock
received by them and retain the net cash  proceeds as the  property  (the "Trust
Property") of the Liquidating Trust.

     Pursuant to the Liquidating Trust Agreement, the Liquidating Trustees shall
invest and reinvest the Trust  Property and shall  maintain any income earned on
such Trust Property  ("Trust  Income")  separately from the Trust Property.  The
Trust  Income will  include  any cash and other  taxable  dividends  paid to the
Liquidating  Trustees,  on behalf of the  Holdings  Stockholders,  in respect of
Omnicom Common Stock on deposit in the Stockholders  General Escrow Fund and the
Stockholders   Special   Escrow  Fund.  See  "The   Acquisition   Agreement--The
Acquisition--The Escrow Agreement".  All Trust Income will be distributed by the
Liquidating  Trustees at the end of each fiscal  quarter to the former  Holdings
Stockholders, pro rata in accordance with their interests.

     The  Liquidating  Trustees  shall  distribute  Trust Property at least once
annually to the former Holdings Stockholders,  pro rata in accordance with their
interests,  provided that no  distribution  shall be made without  satisfying or
adequately providing for (i) a reserve for all remaining Trust Liabilities, (ii)
a reserve for Trustee expenses and (iii) a reserve for payments owing to missing
beneficiaries.

     The  termination  of the  Liquidating  Trust will occur on the later of (i)
three years and six months from the date the Liquidating Trust is established or
upon payment to the former  Holdings  Stockholders  of all of the Trust Property
and Trust Income,  whichever is earlier, and (ii) the date of termination of the
Escrow  Agreement,  provided  that the  Liquidating  Trust shall  continue for a
reasonable  period for the limited  purpose of discharging  any remaining  Trust
Liabilities.

                          The Liquidating Trust Escrow

     As    described    above    under    "The    Acquisition     Agreement--The
Acquisition--Payment of Obligations to Rightsholders" five percent of the shares
of Omnicom Common Stock received by Advertising as part of the acquisition price
under the  Acquisition  Agreement  (including  five  percent of the  Contributed
Stock) will be deposited in the separate  Liquidating  Trust Escrow Fund created
by the  escrow  agreement  (the  "Liquidating  Trust  Escrow  Agreement")  among
Holdings  (or,  after the creation  and funding of the  Liquidating  Trust,  the
Liquidating Trust),  Advertising and  ___________________,  as escrow agent (the
"Liquidating  Trust  Escrow  Agent"),  on behalf of the  Rightsholders,  for the
satisfaction of the Rightsholders'  share of Trust Liabilities.  The Liquidating
Trust  Escrow  Agent  may also  receive  from  time to time,  on  behalf  of the
Rightsholders,  distributions  of Omnicom  Common  Stock from the  Rightsholders
General  Escrow  Fund  and the  Rightsholders  Special  Escrow  Fund  maintained
pursuant  to  the  Escrow   Agreement.   See  "The  Acquisition   Agreement--The
Acquisition--The  Escrow  Agreement".  Pursuant to the Liquidating  Trust Escrow
Agreement,  the Liquidating  Trust Escrow Agent will promptly sell any shares of
Omnicom  Common  Stock  received  by it and retain the net cash  proceeds in the
Liquidating Trust Escrow Fund.

     Pursuant to the Liquidating Trust Escrow  Agreement,  the Liquidating Trust
Escrow Agent shall  invest and reinvest the funds on deposit in the  Liquidating
Trust Escrow Fund (any income earned in respect of such funds,  the "Liquidating
Trust Escrow Income"). The Liquidating Trust Escrow Income will include any cash
and other taxable  dividends  paid to the  Liquidating  Trust Escrow  Agent,  on
behalf of the  Rightsholders,  in respect of Omnicom  Common Stock on deposit in
the Rightsholders General Escrow Fund and the Rightsholders Special Escrow Fund.
All Liquidating Trust Escrow Income will be distributed by the Liquidating Trust
Escrow Agent at the end of each fiscal quarter to the former Rightsholders,  pro
rata in accordance with their interests.

      The Liquidating  Trust Escrow Agent will reimburse the  Liquidating  Trust
from  the  Liquidating  Trust  Escrow  Fund,  upon  proper  request  made by the
Liquidating  Trustees,  for the Rightsholders'  proportionate  share of payments


                                       37
<PAGE>

made  by  the  Liquidating   Trust  in  respect  of  Trust   Liabilities.   Such
proportionate  share shall be equal to (x) the total  amount of the payment made
by the Liquidating Trustee multiplied by (y) a fraction,  the numerator of which
equals the total amount of funds then on deposit in the Liquidating Trust Escrow
Fund and the  denominator  of which equals (1) the numerator plus (2) the amount
of Trust Property then on deposit in the Liquidating Trust.

      Upon each distribution by the Liquidating Trustee of Trust Property to the
Stockholders pursuant to the Liquidating Trust Agreement,  the Liquidating Trust
Escrow Agent shall distribute to the Rightsholders,  pro rata in accordance with
their interests,  the same percentage of the Liquidating Trust Escrow Fund as is
being distributed to the Holdings Stockholders from the Liquidating Trust.

      The  Liquidating  Trust  Escrow  Agent  will  act  as  the  agent  of  the
Rightsholders for purposes of the administration of the Liquidating Trust Escrow
Agreement.  The  Liquidating  Trust Escrow Agent will also serve as a trustee of
the Liquidating Trust.

                        FEDERAL INCOME TAX CONSEQUENCES
                             OF THE SALES OF ASSETS
                        AND DISSOLUTION AND LIQUIDATION

      The  following   discussion   summarizes   certain   federal   income  tax
consequences associated with the transactions under the Internal Revenue Code of
1986,  as amended  (the  "code").  Because  the  following  discussion  does not
describe all potentially relevant tax considerations,  each Holdings Stockholder
and  Rightsholder  (each, a "Holder")  should consult his or her own tax advisor
regarding the tax  consequences  of the  transactions in light of his or her own
tax situation.  In particular,  the following  discussion may not be complete or
applicable in its entirety with respect to Holders who are not individuals,  who
are dealers in securities,  or who acquired their Holdings  Common Stock througH
employee stock option programs.

                                 Corporate Tax

     Holdings  believes that although the asset sales by it and  Advertising and
the  Advertising  Stock Sale are taxable  transactions,  they will not result in
significant  federal  income tax  liability  being  incurred by  Holdings.  This
conclusion  is based on a number of  positions  taken or to be taken by Holdings
which  might be subject  to IRS  challenge.  To the extent  that the IRS were to
successfully  challenge  any  of  Holdings'  positions,   amounts  held  in  the
Liquidating Trust and the Liquidating Trust Escrow Fund would be used to pay the
ensuing tax  liability.  Accordingly,  no assurance can be given that any of the
portions held in the  Liquidating  Trust will be ultimately  distributed  to the
Holdings  Stockholders or that funds held in the  Liquidating  Trust Escrow Fund
will be ultimately  distributed to the  Rightsholders.  To the extent that funds
available from these sources were  inadequate to satisfy amounts due to the IRS,
the IRS could seek  payment  from  Holdings  Stockholders  to the extent of such
unsatisfied   liability  up  to  the  amounts   distributed   to  such  Holdings
Stockholders.

                                   Holder Tax

      The  following  summary  applies  only to Holders  who are  United  States
persons for federal  income tax  purposes and except as  specifically  described
below, does not apply to Holders who are not U.S. persons.

Holders of Class A Common Stock and Mojo B Common Stock

     For federal income tax purposes,  holders of Class A Common Stock ("Class A
Stockholders")  and Mojo B Common Stock ("Mojo B  Stockholders")  will recognize
gain or loss as a result of the Transactions equal to the difference between the
sum of (i) the fair market value of all of the Omnicom shares received  (whether
distributed or placed in the Liquidating  Trust or the  Stockholders  General or
Special  Escrow Funds) plus (ii) the cash received in respect of any  fractional
shares,  and their  adjusted  basis in the Class A Common Stock or Mojo B Common
Stock.  Class A Stockholders  and Mojo B Stockholders who have held their shares
for over one year at the time of the transaction will be subject to tax at rates
up to the 28% maximum rate currently  applicable to long-term  capital gain. The
basis in the shares of Omnicom Common Stock received will be equal to their fair
market value on the  Distribution  Date and the holding period for the shares of
Omnicom  Common Stock will  commence on the date of the  distribution.  Provided
that the  Liquidating  Trust is  classified  as a trust for  federal  income tax
purposes  (see  discussion  below),  if  amounts  in the  Liquidating  Trust are
subsequently  used to pay  creditors (or payments are made to Omnicom out of the


                                       38
<PAGE>

Stockholders  General or Special Escrow Funds),  Class A Stockholders and Mojo B
Stockholders  should be entitled to a capital loss in the year such payments are
made. If the amount of payments made to creditors  that are allocable to a Class
A  Stockholder  or Mojo B  Stockholder  are in excess  of  $3,000  and the other
requirements  of section 1341 of the Code are met,  such  shareholder  should be
able to  compute  his or her  federal  income  tax  liability  for the year such
payments  are made  under the  provisions  of  section  1341 of the Code.  Under
section 1341 of the Code, a shareholder's  federal income tax liability would be
the lesser of the tax liabilities as computed under two alternative  computation
methods.  Under the first method,  the shareholder  would compute his or her tax
liability by taking a regular  capital loss in the year that  payments are made.
Under the second method, the shareholder would decrease his or her tax liability
in the year of payment by the amount of tax liability  that was generated by the
prior inclusion.  The tax return for the year of inclusion would not be reopened
under either  computation  method. No additional federal income tax consequences
will occur when amounts are distributed from the Liquidating  Trust to a Class A
Stockholder or a Mojo B Stockholder.

     With respect to a Class A Stockholder's  or Mojo B Stockholder's  shares of
Omnicom  Common  Stock  that  are  placed  in  the  Liquidating   Trust  or  the
Stockholders  General  or  Special  Escrow  Funds,  in the event the  shares are
disposed  of by the  Liquidating  Trust or the  Stockholders  General or Special
Escrow Funds,  any difference in the value of the shares of Omnicom Common Stock
between the date of distribution  and the date disposed of by Liquidating  Trust
or such Escrow Funds will be treated as long-term or short-term  capital gain or
loss by such Holder, depending on the holding period. Such Holder's share of any
other income  (including  dividends paid on the Omnicom  Common Stock),  gain or
loss realized by the Liquidating  Trust or the  Stockholders  General or Special
Escrow Funds will be recognized by such Holder  (whether or not  distributed) in
computing his or her federal income tax.

Holders of Class B Common Stock

     Holders of Class B Common Stock (other than holders of Mojo B Common Stock)
("Class  B  Stockholders")  will  recognize  compensation  income on the date of
distribution  of  shares  of  Omnicom  Common  Stock  pursuant  to the  Plan  of
Liquidation, equal to the excess of the sum of (i) the then fair market value of
the shares of Omnicom Common Stock (including the value of any amount to be held
in the Liquidating  Trust or the  Stockholders  General or Special Escrow Funds)
plus (ii) the cash received in respect of any fractional shares, over the sum of
(a) the amount they paid for their Class B Common Stock, and (b) the amount,  if
any, of ordinary  income  which they have  previously  recognized  in respect of
their Class B Common Stock. The Holder's holding period for his or her shares of
Omnicom Common Stock will commence on the date of distribution  and the basis of
the shares of Omnicom  Common Stock will be the fair market value on the date of
such distribution.

     With respect to a Class B Stockholder's shares of Omnicom Common Stock that
are  placed in the  Liquidating  Trust or the  Stockholders  General  or Special
Escrow Funds, in the event the shares are disposed of by the  Liquidating  Trust
or such  Escrow  Funds,  any  difference  in the value of the  shares of Omnicom
Common Stock  between the date of  distribution  and the date disposed of by the
Liquidating  Trust  or  such  Escrow  Funds  will be  treated  as  long-term  or
short-term capital gain or loss by such Holder, depending on the holding period.
Such Holder's share of any other income (including dividends paid on the Omnicom
Common Stock),  gains or losses realized by the Liquidating Trust or such Escrow
Funds will be recognized  by such Holder in computing his or her federal  income
taxes.

     In addition,  to the extent that any amount placed in the Liquidating Trust
or the Stockholders General or Special Escrow Funds is subsequently  utilized to
discharge an obligation of Holdings,  the affected Class B Stockholder should be
entitled to a federal  income tax  deduction,  in the year of such  expenditure,
equal to the  amount  of such  expenditure  previously  included  in the Class B
Stockholder's  income.  If the  amount of the  deduction  exceeds  $3,000,  such
deduction may qualify for treatment  under the  provisions of Code section 1341,
previously  described above. No additional  federal income tax consequences will
occur when amounts are  distributed  from the  Liquidating  Trust to the Class B
Stockholder.

Tax on Holders of EPUs and EARs

     Rightsholders  will recognize  compensation  income equal to the sum of (i)
the fair  market  value of the shares of  Omnicom  Common  Stock  which they are
entitled to receive in the  liquidation  of  Holdings,  on the date such Omnicom


                                       39
<PAGE>

Common Stock is either distributed or made available to them, plus (ii) the cash
received in respect of any  fractional  shares.  For this  purpose,  any Omnicom
Common Stock placed in the  Liquidating  Trust Escrow Fund or the  Rightsholders
General  or Special  Escrow  Funds on their  behalf is  treated  as having  been
distributed to them.

     With respect to a  Rightsholder's  shares of Omnicom  Common Stock that are
placed in the  Liquidating  Trust  Escrow Fund or the  Rightsholders  General or
Special  Escrow  Funds,  in the event the  shares are  disposed  of while in the
Liquidating  Trust Escrow Fund or the  Rightsholders  General or Special  Escrow
Funds,  any difference in the value of the Omnicom Common Stock between the date
of  distribution  and the date  disposed  of will be  treated  as  long-term  or
short-term  capital gain or loss by the  Rightsholder,  depending on the holding
period. The Rightsholder's  share of any other income (including  dividends paid
on the Omnicom Common Stock),  gains or losses realized by the Liquidating Trust
Escrow  Fund or the  Rightsholders  General  or  Special  Escrow  Funds  will be
recognized by the Rightsholder in computing his or her federal income tax.

     In addition,  to the extent that any amount placed in the Liquidating Trust
Escrow Fund or the Rightsholders General or Special Escrow Funds is subsequently
utilized to  discharge an  obligation  of  Holdings,  the affected  Rightsholder
should  be  entitled  to a federal  income  tax  deduction,  in the year of such
expenditure,  equal to the amount of such expenditure previously included in the
Rightsholder's  income.  If the amount of the  deduction  exceeds  $3,000,  such
deduction  may qualify for treatment  under the  provisions of Code section 1341
previously  discussed above. No additional  federal income tax consequences will
occur when amounts are distributed from the Liquidating Trust Escrow Fund or the
Rightsholders General or Special Escrow Funds to the Rightsholder.

Certain Consequences to Non-U.S. Holders

     A Holder who is not a U.S. person (a "Non-U.S.  Holder") will generally not
be subject to United States  federal income tax with respect to gain or ordinary
income  recognized  as a  result  of the  transaction  unless  (i)  the  gain is
effectively  connected  with a trade or business  of the  Non-U.S  Holder in the
United  States  (or,  in the case of  ordinary  income,  is from  United  States
sources;  i.e.,  is payable as the result of  services  performed  in the United
States) or (ii) in the case of a Non-U.S.  Holder who is an individual and holds
Class A common stock or Mojo B Common Stock as a capital  asset,  such Holder is
present in the United  States  for 183 days or more in the  taxable  year of the
sale and certain other  conditions are met.  Assuming the Liquidating  Trust and
Liquidating  Trust Escrow Fund are each classified as a trust for federal income
tax purposes  (see  discussion  below)  dividends  paid on the shares of Omnicom
Stock  held in the  Liquidating  Trust and  Liquidating  Trust  Escrow  Fund and
dividends paid on Omnicom Common Stock held in the Rightsholders or Stockholders
General or Special  Escrow Funds will be subject to withholding of United States
federal  income tax at a 30% rate or such lower rate as may be  specified  by an
applicable  income tax treaty,  unless the dividends are  effectively  connected
with the  conduct of a trade or business  of the  Non-U.S.  Holder in the United
States.  Under the current  United  States-  Australia  income tax  treaty,  for
example,  dividends are subject to withholding at a 15% rate. A Non-U.S.  Holder
who wishes to claim the benefit of an applicable  treaty rate may be required to
satisfy  applicable  certification  and other  requirements.  Dividends that are
effectively  connected with a trade or business in the United States are subject
to United States federal income tax on a net basis.

Liquidating Trust and Liquidating Trust Escrow Fund

     Holdings  believes that the  Liquidating  Trust and the  Liquidating  Trust
Escrow  Fund will each be  treated  as a grantor  trust for  federal  income tax
purposes and not as an association  taxable as a corporation.  As such, items of
taxable income,  deduction, gain and loss (including gain or loss on the sale of
shares of Omnicom  Common  Stock)  would be passed  through to the  Holders  and
reported  by them on their tax return  (whether  or not  distributed).  However,
since the Liquidating  Trust and the Liquidating Trust Escrow Fund will not meet
all of the IRS requirements to obtain a ruling as to grantor trust status, there
is a risk that the IRS could  successfully  assert that the Liquidating Trust or
the  Liquidating  Trust  Escrow Fund should be taxed as a  corporation.  In that
event, the Liquidating  Trust or the Liquidating Trust Escrow Fund would pay tax
on its income at the regular  corporate rates of up to 35% and any distributions
to  Holders  would be taxed as  dividends  at  ordinary  income tax rates to the
extent of the earnings and profits of the  Liquidating  Trust or the Liquidating
Trust Escrow Fund.



                                       40
<PAGE>

                               Withholding Taxes

     That portion of the Omnicom  Common Stock (and any cash received in respect
of fractional  shares)  which is taxable to Holders as ordinary or  compensation
income is subject to federal income tax  withholding  at the prescribed  rate of
28%, as well as FICA and other applicable federal,  state and local withholding.
Holdings  expects that Holders will make  arrangements  with Holdings to satisfy
their  tax  obligations.   A  Holder  who  fails  to  satisfy  this  withholding
requirement  could be subject to  potential  additional  estimated  tax  payment
liability  and to penalties if such  liability is not  satisfied.  If any person
receiving  shares of Omnicom  Common  Stock in respect  of his  employment  with
Holdings does not pay the relevant taxes, the Liquidating  Trust and the related
Liquidating Trust Escrow Fund would have liability for the amount of such tax.

     THE TAX  CONSEQUENCES  OF THE SALES OF ASSETS,  THE LIQUIDATION OF HOLDINGS
AND THE INCOME WITH RESPECT TO THE LIQUIDATING  TRUST,  LIQUIDATING TRUST ESCROW
FUND,  AND  ESCROW  FUNDS  MAY BE  INFLUENCED  BY THE  IRS'S  VIEWS  OF  FACTUAL
CIRCUMSTANCES  SURROUNDING THE TRANSACTIONS  PROVIDED FOR HEREIN.  NO RULINGS OR
OPINIONS OF COUNSEL HAVE BEEN OBTAINED WITH RESPECT TO THESE MATTERS.

     EACH  HOLDER  SHOULD  CONSULT  WITH  HIS OR HER OWN TAX  ADVISOR  AS TO THE
PARTICULAR TAX CONSEQUENCES OF THE TRANSACTIONS DESCRIBED HEREIN,  INCLUDING THE
APPLICABILITY AND EXTENT OF ANY RELEVANT STATE, LOCAL OR FOREIGN TAX LAWS.



                                       41
<PAGE>

                    BUSINESS INFORMATION CONCERNING OMNICOM

      (The information contained in this section is qualified in its entirety by
reference to documents incorporated by reference.)

     Omnicom,  through  its  wholly  and  partially  owned  companies,  operates
advertising  agencies  which  plan,  create,  produce and place  advertising  in
various media such as television,  radio,  newspaper and  magazines;  and offers
clients such  additional  services as marketing  consultation,  consumer  market
research,  design and production of merchandising  and sales promotion  programs
and materials,  direct mail advertising,  corporate  identification,  and public
relations.  Omnicom  offers  these  services  to clients  worldwide  on a local,
national,  pan-regional or global basis.  Operations  cover the major regions of
North America,  the United Kingdom,  Continental  Europe, the Middle East, Latin
America,  the  Far  East  and  Australia.   In  1994  and  1993,  54%  and  52%,
respectively, of Omnicom's billings came from its non-U.S. operations.

     According to the  unaudited  industry-wide  figures  published in the trade
journal,  ADVERTISING  AGE,  in 1994  Omnicom  was  ranked as the third  largest
advertising agency group worldwide.

     Omnicom  operates three separate,  independent  agency  networks:  the BBDO
Worldwide Network,  the DDB Needham Worldwide Network and the TBWA International
Network.  Omnicom also operates independent agencies,  Altschiller & Company and
Goodby,  Silverstein  & Partners,  and certain  marketing  service and specialty
advertising companies through Diversified Agency Services.

     BBDO Worldwide, DDB Needham Worldwide and TBWA International, by themselves
and through their respective subsidiaries and affiliates,  independently operate
advertising  agency  networks  worldwide.  Their  primary  business is to create
marketing  communications for their clients' goods and services across the total
spectrum of advertising and promotion media. Each of the agency networks has its
own clients and competes with each other in the same markets.

     The BBDO Worldwide,  DDB Needham Worldwide and TBWA International  agencies
typically  assign to each client a group of  advertising  specialists  which may
include account  managers,  copywriters,  art directors and research,  media and
production personnel.  The account manager works with the client to establish an
overall advertising strategy for the client based on an analysis of the client's
products or services and its market. The group then creates and arranges for the
production of the  advertising  and/or  promotion and purchases  time,  space or
access in the relevant media in accordance with the client's budget.


                                       42

<PAGE>

                       SELECTED FINANCIAL DATA OF OMNICOM

     The following table summarizes certain selected consolidated financial data
of Omnicom and its  subsidiaries  and is  qualified  in its entirety by the more
detailed financial  information and notes thereto incorporated by reference into
this Prospectus/Information Statement.

<TABLE>
<CAPTION>


                                                      (Dollars in Thousands Except Per Share Amounts)
                                           --------------------------------------------------------------------
                                               1994          1993          1992           1991         1990
                                           ----------     ----------    ----------    ----------     ----------
<S>                                        <C>            <C>           <C>           <C>            <C>    
For the year:   
  Commissions and fees ................    $1,756,205     $1,516,475    $1,385,161    $1,236,158     $1,178,233
  Income before change
    in accounting principles ..........       108,134         85,345        65,498        57,052         52,009
  Net income ..........................        80,125         85,345        69,298        57,052         52,009
  Earnings per common
    share before change in
    accounting principles:
      Primary .........................          3.15           2.79          2.31          2.08           2.01
      Fully diluted ...................          3.07           2.62          2.20          2.01           1.94
  Cumulative effect of
    change in accounting
    principles:
    Primary ...........................         (0.81)           --           0.14           --             -- 
    Fully diluted .....................         (0.81)           --           0.11           --             -- 
  Earnings per common share after
    change in accounting principles:
    Primary ...........................          2.34           2.79          2.45          2.08           2.01
    Fully diluted .....................          2.34           2.62          2.31          2.01           1.94
  Dividends declared per common
    share .............................          1.24           1.24          1.21          1.10           1.07

At year end:
  Total assets ........................     2,852,204      2,289,863     1,951,950     1,885,894      1,748,529
  Long-term obligations:
  Long-term debt ......................       187,338        278,312       235,129       245,189        278,960
  Deferred compensation and other
    liabilities .......................        95,973         56,933        51,919        31,355         25,365
</TABLE>



                                       43
<PAGE>

                    BUSINESS INFORMATION CONCERNING HOLDINGS

General

     The principal  line of business of Holdings and its  subsidiaries  includes
planning and creating  advertising  campaigns  for clients,  purchasing  various
media  spots  (television,  radio,  newspapers  and  magazines),  and  providing
marketing  consultation,  market  research  and  production  services.  In 1994,
Holdings was the 16th largest advertising agency in the U.S. and 27th largest in
the  world  according  to  statistics  published  in  Advertising  Age,  a trade
publication.  Holdings operates major offices in Venice, California, London, New
York and  Toronto,  and a  regional  network of offices  in,  Atlanta,  Calgary,
Chicago, Dallas, San Francisco, Washington, D.C. and Jacksonville. The principal
office of Chiat/Day is located at 180 Maiden Lane, New York, New York 10038.

Sales and Marketing

     Holdings  believes that it has a reputation as an industry  leader in terms
of the creativity and effectiveness of its campaigns. Holdings believes that its
reputation and the "Chiat/ Day" name are important generators of business.

     Holdings has organized  management  teams to explore and pursue  clients in
the major industry groups that it does not currently service. Holdings maintains
constant  contact with industry sources for new business leads and presents five
to eight extensive business pitches per office per year.

Customers

     Holdings  serves  a  diversified   and  well-known   client  base  in  many
industries,  including airlines,  automobile,  banking, cellular communications,
consumer  electronics,   entertainment,   financial  services,   food  products,
insurance,  footwear, personal computers and soft drinks. Eight of Holdings' ten
largest  clients  representing  57% of 1994 gross income have been with Holdings
for more than five years.

     Since 1988,  Nissan Motor Company has been  Holdings'  largest  client.  In
1992,  Nissan  awarded  its  Infiniti  account  to  Holdings  without  requiring
competitive  bids.  Nissan and Infiniti  accounted  for 49% of  Holdings'  gross
income in 1993 and 55% of Holdings' gross income in 1994.  Holdings has no other
client which accounts for 10% or more of its gross income.

     Like most advertising  agencies,  Holdings  experiences a certain amount of
client  turnover.  Agreements  between  Holdings  and its clients are  generally
terminable  by either  Holdings  or the client on 90 days  notice.  Turnover  is
primarily  generated by a change in the  management of the client,  an effort by
Holdings to pursue a client in the same category as an existing client, a client
merger or a change in the client's financial or strategic direction.

Competition

     Agencies  typically  pitch new  clients by  presenting  an ad  campaign  in
competition against other firms. The basis for the selection includes: relevance
of the  campaign to the  product  strategy,  creativity,  market  insights,  the
agency's  ability to provide the appropriate  media  exposure,  past success and
personal  chemistry.  Holdings believes that agencies are rarely selected on the
basis of price.  Typically,  agencies are precluded from  representing more than
one client in an industry for reasons of potential conflicts.

Services

     Holdings'  principal  line  of  business  includes  planning  and  creating
advertising campaigns for clients;  purchasing various media placements in local
television,  network,  cable,  radio,  newspapers,  magazines  and outdoor;  and
providing marketing, market research and production services.

     Holdings'  four major  offices (New York,  Venice,  Toronto and London) are
full service  operations with a total workforce of approximately  600, committed
to Account Management,  Account Planning,  Creative,  Media Planning and Buying,
and  Production.  The  offices  that  form  the  regional  network  with a total
workforce of approximately 150 support the localized needs of Holdings' national
clients.


                                       44
<PAGE>

Pricing and Billing

     Holdings  generates  most of its  revenue  from  fees and  commissions  for
production  and  placement  in  various  media of agency  generated  advertising
campaigns.  Most of Holdings'  revenue is based on a combination  of commissions
and fees with seven of the ten largest  accounts on this  system.  This  pricing
method  provides a fixed  minimum  fee  augmented  by  commissions  based on the
client's  media  billings.  This pricing  method  protects the agency from large
variations in its clients' media budgets.

     Some clients are billed on a "cost plus mark-up" fee  structure.  Cost plus
mark-up  billing entails billing the client a fixed monthly fee for the staffing
dedicated to the account plus an amount to cover overhead.

     In  addition,  Holdings  is  sometimes  paid a bonus  by  clients  based on
predetermined performance criteria.

Billing and Accounting Practices

     Revenue  is  recognized  in the  month in which the  advertisement  is run.
"Advance  billings"  in the  current  liability  section  of the  balance  sheet
represents  costs and  commissions  which  have been  approved  by and billed to
clients but for which related vendor  invoices have not been received and income
has not been  earned.  "Expenditures  billable to clients" in the current  asset
portion of the balance  sheet  represents  unbilled  receivables.  Both "Advance
billings"  and  "Expenditures  billable to clients" are  primarily the result of
timing  differences  between the receipt of invoices  (media and production) and
the client billing cycle.

     For media placement,  Holdings obtains written approval of an estimate (the
"Estimate")  from its  clients  before  commitments  are made to media  vendors.
Clients are billed based on the approved Estimate.

     Production of advertising  spots follows a similar pattern,  except that in
this  case  Holdings  bills  the  client  as costs  are  incurred.  On  average,
production  costs  charged  to  clients  account  for about  10% of all  billing
activity.  Spot (local  television),  newspaper,  magazine and radio advertising
account for about 65% of billings.  Network advertising represents the remaining
25% of billings.

Seasonality

     Historically, Holdings' business has been seasonal, with increased billings
generated in the third and fourth  quarters of each fiscal year. The seasonality
generally  reflects the media  placement  patterns of  Holdings'  clients and is
similar to that experienced by other firms in the industry.

Personnel

     On  March  31,  1995,  Holdings  employed  approximately  750  persons.  In
addition,  turnover at the senior management level has been very low. All of the
eight senior  executives  of Holdings have been with Holdings for at least eight
years, with an average tenure of over 13 years.

     Since most  employees  are assigned to one specific  account,  Holdings can
respond  quickly to account losses or  acquisitions  by hiring or reducing staff
accordingly.

     None of Holdings' employees are represented by unions.

Legal Proceedings

     Holdings is not  involved in any material  pending  legal  proceedings  not
covered by insurance or by adequate indemnification, which, if decided adversely
to Holdings'  interest,  would have a material  adverse  effect on the financial
position of Holdings.

Properties

     All  of  Holdings'  offices  are  located  in  leased  premises.  Holding's
principal offices are in New York City and Venice.  Holdings also leases offices
in Calgary,  Chicago, Dallas, London, Toronto, San Francisco,  Washington,  D.C.
and Jacksonville.


                                       45
<PAGE>

                      SELECTED FINANCIAL DATA OF HOLDINGS

     The following table summarizes certain selected consolidated financial data
of Holdings  and is qualified  in its  entirety by the more  detailed  financial
information and notes thereto appearing elsewhere in this Prospectus/Information
Statement. The financial data as of and for each of the five years ended October
31, 1994 is derived from the financial  statements  audited by Coopers & Lybrand
LLP,  independent  public  accountants.  The financial data for the  three-month
periods ended January 31, 1994 and 1995,  are derived from  unaudited  financial
statements and, in the opinion of Holdings, reflect all adjustments,  consisting
only of normal  non-recurring  adjustments,  necessary  for a fair  statement of
results of operations for such periods.  Operating  results for the three months
ended January 31, 1995, are not  necessarily  indicative of the results that may
be  achieved  for the entire  year  ending  October  31,  1995.  See  "Financial
Statements", the related notes thereto and "Management's Discussion and Analysis
of Financial Condition and Results of Operations of Holdings".

<TABLE>
<CAPTION>

                                                       (Dollars in Thousands Except Per Share Amounts)
                                               ---------------------------------------------------------------
                                                1994           1993          1992          1991          1990
                                               ------        -------       -------       -------       -------
<S>                                            <C>            <C>          <C>           <C>           <C>    
For the years ended October 31,
Fee and commission
   income                                     $89,277        $97,198      $106,013      $115,470      $131,457
Operating expenses                             78,117         88,224        95,421       120,369       147,375
Restructuring expenses                           --           25,848          --            --            -- 
Income (loss) before income tax provision       7,573        (20,690)        4,162        (5,656)      (16,642)
Net income (loss)                               5,971        (21,545)        3,407        (6,089)      (17,389)
Earnings per share:
  Net income (loss):
    Primary                                      0.11          (0.39)         0.06         (0.10)        (0.25)
    Primary (including EPUs and EARs)            0.05          (0.39)         0.04         (0.10)        (0.25)
Total assets                                   96,077         74,871        99,843       150,701       165,771
Long-term obligations:
  Long-term debt                               10,448         20,697        43,657        70,398        92,598
  Other liabilities                            12,800         15,433         4,103        25,995         7,019

</TABLE>


                                       46
<PAGE>


          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                     AND RESULTS OF OPERATIONS OF HOLDINGS

                             Results of Operations

Fiscal year 1993  compared to fiscal year 1992 and fiscal year 1994  compared to
fiscal year 1993.

     Fee and commission  income decreased in fiscal years ended October 31, 1993
and 1994 by 9% and 8%,  respectively,  compared to the prior fiscal  years.  The
decrease in fiscal year 1993 was mainly attributable to the loss of the American
Express and  Nutrasweet  accounts  and the fiscal year 1994  decrease was mainly
attributable to loss of the Reebok account.

     Salaries and employee  benefit  expenses  were reduced by 6% in fiscal year
1993 and 3% in fiscal year 1994,  respectively,  as compared to the prior fiscal
years.  Due to the reduction in fee and  commission  income in fiscal years 1993
and 1994,  staff  reductions  were made to reduce  costs.  Selling,  general and
administrative  expenses  were  slightly  higher in fiscal year 1993 from fiscal
year 1992. In fiscal year 1994,  Holdings  established a "virtual office" in its
New York and Venice offices by eliminating fixed office locations for personnel.
Holdings and  Advertising  employees carry portable phones and computers and are
encouraged to work where they feel most productive.  Based on the implementation
of the virtual office, selling, general and administrative expenses were reduced
in fiscal year 1994 by 26% compared to fiscal year 1993.

     A  one-time   restructuring  charge  was  taken  in  fiscal  year  1993  of
$25,848,000.  This  restructuring  charge  represented  the  estimated  loss  on
subletting  the premises at 79 Fifth Avenue in New York through its December 31,
1997 term,  the  write-down  of leaseholds at 79 Fifth Avenue in New York and at
340 Main Street and 320 Hampton Avenue in Venice, California.

     The $637,000 and $12,000 losses from operations of a foreign  subsidiary in
fiscal years 1993 and 1992 reflect the operating results of Holdings' Australian
subsidiary,  the stock of which was transferred  effective January 1, 1993 to an
unrelated  third  party.  As a result  of such  transfer,  Holdings  recorded  a
$3,504,000 gain on disposal of foreign subsidiary in fiscal year 1993.

     The 42% decrease in other  operating  expenses in fiscal year 1993 compared
to fiscal  year 1992 was due  largely  to the impact of a  $3,200,000  charge in
fiscal year 1992 to reflect the settlement of certain litigation.  An additional
92%  reduction  in other  operating  expenses  was  realized in fiscal year 1994
compared to fiscal year 1993 primarily due to income received in connection with
the  sale of  Holdings'  Australian  subsidiary  and due to  increased  deferred
compensation expenses in fiscal year 1993 of approximately $1,000,000.

     Interest  expense was reduced by 39% in fiscal year 1993 versus fiscal year
1992 due to reduced levels of debt. A 2% increase in interest  expense in fiscal
1994 versus fiscal 1993 was due to an increase in dividends issued to the profit
sharing plan in 1994.

     The income tax  provision  for fiscal year 1993  decreased  63% compared to
fiscal  year 1992 due  largely to the use in fiscal  year 1993 of net  operating
loss  carryforwards  previously  generated.   While  the  income  tax  provision
increased 87% in fiscal year 1994  compared to fiscal year 1993,  the income tax
provision was less than what would have been provided  under the statutory  rate
due to the use of net  operating  loss  carryforwards  and a foreign  tax credit
generated in fiscal year 1994.  FASB 109 was adopted  effective  October 1, 1993
creating a deferred  tax asset of  $18,717,000.  No benefit was  recorded on the
financial statements, but the effect is described in the footnotes.

First quarter 1995 compared to first quarter 1994.

     In the first quarter  1995,  fee and  commission  income were down by 9% as
compared  to the same  period of the  previous  year due to a change in spending
patterns of clients.  In first  quarter  1995,  salaries and  employee  benefits
increased by 12% as compared to first quarter 1994 due to increased  staffing in
the creative and account services area. At the same time,  reductions of 9% were
made in the first  quarter  1995 in  administrative  salaries as compared to the
first  quarter of the  previous  year.  A  reduction  in  selling,  general  and
administrative  expenses of 8% in first  quarter 1995 versus first  quarter 1994
was attributable to the implementation of the virtual office.


                                       47
<PAGE>

                        Liquidity and Capital Resources

     Holdings'  principal source of operating  capital has been from operations,
Senior Debt of $20,000,000  under the Amended and Restated Credit  Agreement and
Senior  Subordinated  Debt of $11,000,000  under the 13.25% Senior  Subordinated
Notes.  The Senior Debt is due and  payable on December  10, 1995 and the Senior
Subordinated  Debt is payable on August 1, 1995.  In the event the  Transactions
are not  consummated,  Holdings  would be required to refinance  its entire debt
structure by December 10, 1995.  Although Holdings received proposals  regarding
refinancing the Senior  Subordinated Debt and Holdings bank debt, such proposals
were not pursued.

     Working  capital  increased in fiscal year 1993 by 2.6% versus  fiscal year
1992 and decreased in fiscal year 1994 by 15.7% versus  fiscal year 1993.  There
was a slight  decrease in working  capital  from fiscal year 1994 to the quarter
ended January 31, 1995.

     Capital expenditures,  net of retirements of $900,000,  were made in fiscal
year 1993 and $5,600,000 in fiscal year 1994. These expenditures included, among
other  things,  leasehold  improvements  and  upgraded  telephone  and  computer
systems.

     Holdings  believes that its cash flows and funds  available  under existing
debt  facilities  will be  adequate  to meet its cash  requirements  through the
contemplated Closing Date of the Acquisition, but it is possible that additional
borrowings from Omnicom may be required.

                      DESCRIPTION OF OMNICOM CAPITAL STOCK

     Each share of Omnicom  Common Stock entitles the holder thereof to one vote
on all matters submitted to a vote of shareholders. All shares of Omnicom Common
Stock have equal rights and are entitled to such dividends as may be declared by
the Board of  Directors  out of funds  legally  available  therefor and to share
ratably  upon   liquidation  in  the  assets   available  for   distribution  to
stockholders.  Omnicom is not aware of any restrictions on its present or future
ability  to  pay  dividends.  However,  in  connection  with  certain  borrowing
facilities  entered into by Omnicom and its subsidiaries,  Omnicom is subject to
certain restrictions on current ratio, ratio of total consolidated  indebtedness
to total  consolidated  capitalization,  ratio of net cash flow to  consolidated
indebtedness,  and  limitation on  investments  in and loans to  affiliates  and
unconsolidated subsidiaries.  The Omnicom Common Stock is not subject to call or
assessment,  has no preemptive conversion or cumulative voting rights and is not
subject  to  redemption.  Omnicom's  shareholders  elect a  classified  board of
directors,  and may not remove a director  except by an  affirmative  two-thirds
vote of all outstanding shares. A two-thirds vote is also required for Omnicom's
shareholders  to amend  Omnicom's  by-laws or certain  provisions of its charter
documents, and to change the number of directors comprising the full board.

     Omnicom may issue Omnicom  Preferred Stock in series having whatever rights
and  preferences  the Board of Directors  may  determine.  One or more series of
Omnicom  Preferred  Stock may be made  convertible  into Omnicom Common Stock at
rates determined by the Board of Directors,  and Omnicom  Preferred Stock may be
given priority over the Omnicom Common Stock in payment of dividends,  rights on
liquidation,  voting and other rights. Omnicom has no current plans to issue any
Omnicom Preferred Stock. Omnicom Preferred Stock may be issued from time to time
upon  authorization  of the Omnicom  Board of  Directors  without  action of the
shareholders.

     Omnicom  currently  has  outstanding  $143,750,000  of  4.5%/6.25%  Step-Up
Convertible Subordinated Debentures with a scheduled maturity in 2000, which are
convertible into Omnicom Common Stock at a conversion  price of $54.88,  subject
to adjustment in certain events.

     Chemical  Bank,  450 West  33rd  Street,  New York,  New York  10001 is the
transfer agent and the registrar of the Omnicom Common Stock.


                                       48
<PAGE>

                     DESCRIPTION OF HOLDINGS CAPITAL STOCK

     Holdings is a Delaware corporation incorporated on May 2, 1988. Holdings is
the sole  stockholder of  Advertising,  a Delaware  corporation  incorporated on
March 15, 1985.

Holdings Common Stock

     Holdings has two classes of Common Stock:  Class A Common Stock,  par value
$0.01 per share and Class B Common Stock, par value $0.01 per share.

     Class A Common Stock:  There are 75,000,000  shares of Class A Common Stock
authorized and there were [13,527,269] shares outstanding at March 31, 1995. The
holders of Class A Common  Stock are entitled to receive  dividends  when and as
declared by the  Holdings  Board of  Directors,  but only after full  cumulative
dividends on the Holdings Preferred Stock have been paid or declared in full and
sums set aside for the payment thereof.  Class A Common Stock and Class B Common
Stock rank  equal with  respect to the  payment of  dividends.  Pursuant  to the
Holdings Certificate,  holders of Class A Common Stock, excluding certain shares
originally issued to Morgan Capital  Corporation,  have additional voting rights
with respect to (i) certain  transactions with affiliates,  (ii) the creation of
certain  employee  benefit plans,  (iii) changes to the Holdings  Certificate or
By-laws which adversely  affect the Class A Common Stock,  (iv) certain sales or
issuances  of stock,  and (v)  certain  business  combinations.  In the event of
certain  dilutive   transactions   other  than  in  connection  with  a  merger,
consolidation, reorganization, or any public offering of stock of Holdings or in
consideration  of the acquisition of stock or assets of another entity,  holders
of Class A Common  Stock are  entitled to receive  additional  shares to prevent
dilution.  At March 31, 1995,  there were [19] record  holders of Class A Common
Stock.  See "Plan of  Liquidation"  herein  for a  description  of the rights of
holders of Class A Common Stock in the event of a liquidation.

     Class B Common Stock:  There are 200,000,000 shares of Class B Common Stock
authorized and there were [39,993,465] shares outstanding at March 31, 1995. The
holders of Class B Common  Stock are entitled to receive  dividends  when and as
declared by the Board of Directors,  but only after full cumulative dividends on
the  Holdings  Preferred  Stock have been paid or  declared in full and sums set
aside for the payment  thereof.  Class A Common  Stock and Class B Common  Stock
rank equal with  respect to the payment of  dividends.  Class B Common Stock has
the same voting  rights as Class A Common Stock,  except that certain  shares of
Class A Common  Stock  have  additional  voting  rights  in some  situations  as
discussed above. At March 31, 1995,  there were  approximately 28 record holders
of Class B Common  Stock.  See  "Liquidation"  herein for a  description  of the
rights of holders of Class B Common Stock in the event of a liquidation.

     Shares of Class B Common Stock which have been issued  pursuant to the 1988
Chiat/Day  Holdings,  Inc.  Restricted  Stock Purchase Plan (the "Holdings Stock
Purchase Plan") are subject to the  restrictions  contained  therein.  Any sale,
transfer or  disposition  of the shares must comply with the  provisions  of the
Holdings Stock Purchase Plan and of the related Stockholders' Agreements.


                                       49
<PAGE>

      The  following  table  reflects the  beneficial  ownership  of  directors,
executive  officers and owners of more than 5% of the outstanding shares of each
of the Class A Common  Stock,  the Class B Common  Stock  (without  taking  into
account the outstanding  EARs and EPUs),  and all Holdings Common Stock, in each
case on a fully diluted basis at the close of business on March 31, 1995:

<TABLE>
<CAPTION>

                                                                                                  Shares of     Percent
                                  Shares of Class A               Shares of Class                  Holdings   of Holdings
Name and Address                    Common Stock      Percent of      B Common        Percent      Common       Common
of Beneficial Owner                     Owned           Class      Stock Owned(1)    of Class       Stock        Stock
- -------------------                 -------------      --------    ------------       ------       -------     ---------
<S>                                   <C>                 <C>       <C>                 <C>       <C>             <C>
Jay Chiat ......................      6,794,533           50%       18,547,970          46%       25,342,503      47%
c/o Chiat/Day inc. Advertising
180 Maiden Lane
New York, NY  10038

Leland Clow ....................              0            *         3,641,020           9%        3,641,020       7%
c/o Chiat/Day inc. Advertising
340 Main Street
Venice, CA 90291

Adelaide Horton ................        100,000            *                 0           *           100,000       * 
c/o Chiat/Day inc. Advertising
180 Maiden Lane
New York, NY  10038

Robert Kuperman ................         50,000            *           969,015           2%        1,019,015       2%
c/o Chiat/Day inc. Advertising
340 Main Street
Venice, CA 90291

Ira Matathia ...................              0            *           375,000           *           375,000       * 
c/o Chiat/Day inc. Advertising
180 Maiden Lane
New York, NY  10038

Tom Patty ......................        100,000            *         1,282,045           3%        1,382,045       3%
c/o Chiat/Day inc. Advertising
340 Main Street
Venice, CA 90291

David C. Wiener ................        125,000            *         2,876,060           7%        3,001,060       6%
440 Sylvan Avenue
Englewood Cliffs
New Jersey,  07632

Robert Wolf ....................        200,000            1%        3,376,060           8%        3,576,060       7%
c/o Chiat/Day inc. Advertising
340 Main Street
Venice, CA  90291

Mac & Co (2) ...................      5,142,846           38%                0           *         5,142,846      10%
c/o Harvey Rabinowitz
Mellon Securities Trust Co.
120 Broadway,
New York, NY 10271

Directors and Officers as a Group     7,419,533           55%       33,159,475          83%       40,579,008      76%
</TABLE>
- ----------------
 *   represents holdings of less than 1%

(1)  Jay Chiat also holds 5,396,715 EPUs and 26,945,903  EARs;  Leland Clow also
     holds 566,360 EPUs and 3,280,420  EARs;  Adelaide Horton also holds 700,000
     EPUs and  196,825  EARs;  Robert  Kuperman  also holds  1,169,240  EPUs and
     656,084 EARs; Ira Matathia also holds  1,125,000 EPUs and 131,217 EARs; Tom
     Patty also holds  1,132,725  EPUs and  984,126  EARs;  David C. Wiener also
     holds 176,970 EPUs and  1,312,168  EARs;  Robert Wolf also holds  1,176,970
     EPUs and 1,968,252 EARs.

(2)  Chesterfield Investments is the beneficial owner.

     Following the  Acquisition  and the dissolution and liquidation of Holdings
described  herein  there will be no Class A Common Stock or Class B Common Stock
outstanding and none of the current  directors and officers of Holdings will own
in excess of     % of Omnicom Common Stock.


                                       50
<PAGE>

     No  dividends  have been  declared or paid on the  Holdings  Class A Common
Stock or  Class B Common  Stock in the  current  fiscal  year,  or in any of the
periods  presented in "Selected  Financial  Data of  Holdings".  Pursuant to the
Amended and Restated  Credit  Agreement,  Advertising is prohibited  from paying
dividends other than dividends paid in shares.

     There is no established trading market for Holdings Class A Common Stock or
Class B Common Stock.

Holdings Preferred Stock

     There are 200,000 shares of Holdings  Preferred Stock  authorized and there
were 140,817.7393  shares  outstanding at March 31, 1995. All of the outstanding
shares of Holdings Preferred Stock are owned by the Profit Sharing Plan.

     The holders of Holdings  Preferred Stock are entitled to receive cumulative
dividends  payable  in cash,  or at  Holdings'  option,  in shares  of  Holdings
Preferred  Stock (valued at $100 per share) or a combination  of cash and shares
of Holdings  Preferred  Stock at a rate equal to 9% per annum of the liquidation
preference of all shares of Holdings Preferred Stock outstanding, if such amount
is paid  entirely  in cash,  or at a rate of 10% per  annum  of the  liquidation
preference  if such  amount is paid  entirely in  additional  shares of Holdings
Preferred Stock, or at a blended rate based upon the weighted average of (i) the
number of shares of Holdings  Preferred  Stock in respect of which dividends are
paid in cash multiplied by 9%, and (ii) the number of shares in respect of which
dividends are paid in additional  shares of Holdings  Preferred Stock multiplied
by 10%. All  dividends on shares of Holdings  Preferred  Stock are payable,  if,
when and as declared by the Board of Directors, annually in arrears on August 1,
of each year.  Any dividends in arrears on the Holdings  Preferred  Stock accrue
dividends at the rate of 9% per annum.  The holders of Holdings  Preferred Stock
are not entitled to vote on any corporate matters, except as required by law. In
the event of liquidation,  the holders of Holdings  Preferred Stock are entitled
to receive  the amount of $100 in cash for each  outstanding  share of  Holdings
Preferred Stock plus all declared and unpaid  dividends  before any distribution
to the holders of Class A Common  Stock or Class B Common  Stock.  If the assets
available are insufficient for such a payment, the holders of Holdings Preferred
Stock shall share ratably in any  distribution.  Subject to the prior payment of
certain senior indebtedness of Advertising,  the Holdings Preferred Stock may be
redeemed at  Holdings'  option on and after July 31, 1996 at a price of $100 per
share plus accrued but unpaid dividends subject to certain restrictions provided
in the  Holdings  Certificate.  Subject to the prior  payment of certain  senior
indebtedness of Advertising, the Holdings Preferred Stock may be redeemed at the
holder's  option on and after  July 31,  1996 at a price of $100 per share  plus
accrued but unpaid  dividends  subject to certain  restrictions  provided in the
Holdings Certificate.

     Dividends  in  respect  of shares of  Holdings  Preferred  Stock  have been
declared  annually since issuance in July of each year and have been paid by the
issuance of additional shares of Holdings Preferred Stock.

     There is no trading market for the Holdings Preferred Stock.

     Pursuant to the terms of the Profit  Sharing Plan Purchase  Agreement,  the
Profit  Sharing  Plan has agreed with  Holdings  to sell all of the  outstanding
shares of Holdings  Preferred Stock to Holdings on or about July 1, 1995, but no
later  than July 10,  1995,  for an  amount  payable  in cash of  $14,081,773.93
consisting of $100 per share.

Vote Required

      The  presence  of the  holders  of a majority  of the voting  power of all
shares  of Class A  Common  Stock  and  Class B Common  Stock  entitled  to vote
outstanding  on the  record  date is  necessary  to  constitute  a quorum at the
Special  Meeting.  Under the DGCL and the Holdings  Certificate  the affirmative
vote of the holders of the majority of the outstanding  shares of Class A Common
Stock and Class B Common  Stock  voting  together  as a class,  are  required to
approve each of the sales pursuant to the Acquisition  Agreement and Advertising
Stock Sale Agreement,  the Plan of Liquidation and the Amendment to the Holdings
Certificate.  Abstentions  will have the effect of  negative  votes.  Directors,
officers  and  affiliates  of  Holdings  who hold in the  aggregate  more than a
majority of the outstanding Class A Common Stock and Class B Common Stock in the
aggregate  have  indicated  their  intention  to  vote in  favor  of each of the
Holdings Vote Matters.  See "The  Transactions--Interests  of Certain Persons in
the  Transactions."  Accordingly,  if such  persons  vote in favor of these  the
Transactions,   they  may  be  approved  even  if  all  of  the  other  Holdings
Stockholders vote against these proposals.


                                       51
<PAGE>

     None of the Holdings Vote Matters shall become  effective unless all of the
proposals are adopted by the requisite vote of the Holdings Stockholders.

Rights of Dissenting Holdings Stockholders

     It is intended that the transactions  described herein,  including the sale
of the assets and the  distribution to the Holdings  Stockholders in liquidation
of  Holdings,  will not give rise to  dissenters'  rights  in favor of  Holdings
Stockholders under Delaware law.

Equity Appreciation Rights

     Pursuant to the EAR Plan, Holdings has authorized [54,084,848] EARs each of
which is  equivalent  to one  share of  Class B  Common  Stock  and has the same
priority as Class B Common Stock in the event of a  liquidation.  In the absence
of  liquidation,  the EARs are valued at their net book  value,  which was $0 at
March  31,  1995.  At the  close of  business  on March  31,  1995,  there  were
[36,939,112] EARs outstanding.  At the Closing Date, all of the outstanding EARs
will be vested.

Equity Participation Units

     Pursuant to the EPU Plan, Holdings has authorized  50,000,000 EPUs, each of
which is  equivalent  to one  share of  Class B  Common  Stock  and has the same
priority as Class B Common Stock in the event of a  liquidation.  In the absence
of  liquidation,  the EPUs are valued at their net book  value,  which was $0 at
March 31, 1995. At March 31, 1995 there were [22,498,890]  EPUs outstanding.  At
the Closing Date all of the EPUs will be vested.

                        COMPARISON OF SHAREHOLDER RIGHTS

     Upon  consummation  of the  Acquisition  and the subsequent  dissolution of
Holdings  and  distribution  of  shares  of  Omnicom  Common  Stock to  Holdings
Stockholders  and  Rightsholders,  the  shareholders  of  Holdings,  a  Delaware
corporation,  will become  shareholders of Omnicom, a New York corporation,  and
their  rights as such will be  governed  by New York law, as well as the Omnicom
Certificate  of  Incorporation  (the  "Omnicom  Certificate")  and By-laws  (the
"Omnicom By-laws") as amended from time to time in accordance with New York law.
While it is not  practical  to  describe  all  changes in the rights of Holdings
shareholders  that will result from the  application  of New York law in lieu of
Delaware law and the differences between the Omnicom Certificate and the Omnicom
By-laws and the Holdings  Certificate  and the Holdings  By-laws (the  "Holdings
By-laws"), the following is a summary of material differences.

     References  to the "NYBCL" are to the New York  Business  Corporation  Law,
while references to the "DGCL" are to the Delaware General Corporation Law.

Special Meetings of Stockholders

     Under Delaware law, a special meeting of stockholders may be called only by
the board of directors or by such person as may be authorized by the certificate
of incorporation or by-laws. The Holdings By-laws provide that a special meeting
of  stockholders  may be called by the Board of  Directors,  the Chairman of the
Board or the President and shall be called by the Board upon the written request
of the holders of record of a majority  of the  outstanding  shares  entitled to
vote at the meeting requested to be called.

     Under New York law, a special meeting of shareholders  may be called by the
board of directors  and by such person or persons as may be  authorized to do so
in the  certificate  of  incorporation  or by-laws.  In  addition,  if an annual
shareholder  meeting  has not  been  held  for a  certain  period  of time and a
sufficient  number of directors  were not elected to conduct the business of the
corporation,  the  board  shall  call a  special  meeting  for the  election  of
directors.  If the board fails to do so, or sufficient directors are not elected
within a certain  period,  holders of 10% of the shares  entitled  to vote in an
election  of  directors  may call a special  meeting for such an  election.  The
Omnicom By-laws  provide that a special  meeting of shareholders  may be called,
for any purpose or purposes,  by the Board of Directors or by the President,  or
by the Secretary upon the request of a majority of the Board of Directors.


                                       52
<PAGE>

Removal of Directors

     Under  Delaware  law,  unless  otherwise  provided  in the  certificate  of
incorporation  or the by-laws,  shareholders  may remove any  director,  with or
without  cause,  by the  affirmative  vote of the  holders of a majority  of the
shares then entitled to vote at an election of directors.  The Holdings  By-laws
provide  that  directors  may be removed  with or  without  cause by vote of the
stockholders.

     Under New York law, (i) shareholders may remove any director for cause, and
the  certificate or provision of a by-law adopted by the  shareholders  may give
the board  such  right;  (ii) if the  certificate  or the  by-laws  so  provide,
shareholders may remove directors without cause; and (iii) an action to remove a
director for cause may be brought by the  attorney-general  or by the holders of
ten percent of the outstanding shares,  whether or not entitled to vote. Neither
the Omnicom  Certificate nor the Omnicom By-Laws permit the removal of directors
other than for cause.

Vacancies On The Board

     Under  Delaware  law,  unless  otherwise  provided  in the  certificate  of
incorporation or the by-laws, the board of directors may fill any vacancy on the
board including vacancies resulting from an increase in the number of directors.
Under the Holdings  By-laws,  vacancies  on the Board for any reason  (including
vacancies  resulting  from an  increase in the number of  directors)  except the
removal of  directors by  stockholders  (which may only be filled by vote of the
stockholders)  may be  filled by vote of a  majority  of the  directors  then in
office. A director elected to fill a vacancy shall be elected to hold office for
the unexpired term of his predecessor.

     Under New York law, newly created directorships  resulting from an increase
in the number of directors and  vacancies  occurring in the board for any reason
except  the  removal  of  directors  without  cause may be filled by vote of the
board.  However,  the certificate of  incorporation  or by-laws may provide that
such newly  created  directorships  or vacancies are to be filled by vote of the
shareholders.  Unless the certificate of incorporation or the specific provision
of a  by-law  adopted  by the  shareholders  provide  that  the  board  may fill
vacancies  occurring in the board by reason of the removal of directors  without
cause, such vacancies may be filled only by vote of the shareholders. A director
elected to fill a vacancy, unless elected by the shareholders,  will hold office
until the next meeting of  shareholders at which the election of directors is in
the regular  order of business and until his or her  successor  has been elected
and qualified. The Omnicom By-laws provide that any vacancy in the Omnicom Board
may  be  filled  by a  majority  vote  of  the  remaining  directors  or by  the
shareholders.

Classification of the Board of Directors

     Holdings' Board of Directors is not classified into classes.

     Omnicom's  Certificate of  Incorporation  provides that directors are to be
classified into three classes,  which are to hold office in staggered three-year
terms.

Books and Records; Inspection

     Under Delaware law, any person who is a shareholder of record has the right
to examine,  for any  purpose  reasonably  relating to his or her  interest as a
shareholder,  the minutes of a corporation and the right to receive upon request
certain financial statements of the corporation.

     Under New York law, only shareholders of record for at least six months and
any person or the  authorized  agent of any  person or persons  holding at least
five  percent of any class of the  outstanding  shares have the right to examine
the  minutes of a  corporation  and the right to receive  upon  request  certain
financial  statements of the  corporation.  Under the federal  securities  laws,
shareholders  of  Omnicom  receive  financial  information   substantially  more
extensive than that required under New York law.

Amendments of the Certificate of Incorporation

     Under  Delaware  law, an  amendment  to the  certificate  of  incorporation
proposed by the board of directors requires an affirmative vote of a majority of
the  outstanding  stock  entitled  to  vote  thereon,  and  a  majority  of  the
outstanding stock of each class entitled to vote as a class thereon.  Whether or
not entitled by the charter,  the holders of the  outstanding  shares of a class


                                       53
<PAGE>

are entitled to vote as a class on a charter  amendment if the  amendment  would
increase or decrease the aggregate number of authorized  shares of such class or
adversely  affect the powers,  preferences or special  rights of such class.  In
addition,  the Holdings  Certificate  specifically  requires the approval of the
holders of a majority  of the shares of Class A Common  Stock  (excluding  those
shares  originally issued to Morgan Capital  Corporation)  voting separately for
any amendment to the Holdings Certificate which adversely affects their rights.

     Under  New  York  law,  an  amendment  or  change  of  the  certificate  of
incorporation  may be authorized  by vote of the Board,  followed by vote of the
holders  of a majority  of all  outstanding  shares  entitled  to vote  thereon.
Certain  categories  of  amendments  which  adversely  affect  the rights of any
holders of shares of a class or series of stock require the affirmative  vote of
the  holders of a majority  of all  outstanding  shares of such class or series,
voting separately.  The Omnicom Certificate  requires the affirmative vote of 66
2/3% of the voting power of all outstanding shares of voting stock of Omnicom in
order to amend or repeal the provisions of the Omnicom  Certificate  setting the
number of directors  constituting the entire Board of Directors and dividing the
directors into classes, and absolving directors from personal liability pursuant
to Section 719 of the NYBCL.

Amendments to By-Laws

     Under  Delaware law, the by-laws of a corporation  generally may be amended
or repealed by the  affirmative  vote of the holders of a majority of the shares
entitled to vote thereon. As permitted by the DGCL, the Holdings By-laws provide
that the  Holdings  By-laws may be made,  altered or  repealed  by the  Holdings
Board.  Any By-law  adopted by the Holdings  Board may be amended or repealed by
the stockholders entitled to vote thereon. In addition, the Holdings Certificate
specifically requires the approval of the holders of a majority of the shares of
Class A Common Stock (excluding those shares originally issued to Morgan Capital
Corporation)  voting  separately for any amendment to the Holdings By-laws which
adversely affects their rights.

     Under New York law,  except as  otherwise  provided in the  certificate  of
incorporation,  by-laws  may be  amended,  repealed or adopted by the holders of
shares entitled to vote in the election of any director. When so provided in the
certificate of  incorporation or a by-law adopted by the  shareholders,  by-laws
may also be  amended,  repealed  or  adopted by the board by such vote as may be
therein  specified,  which may be greater than the vote otherwise  prescribed by
law,  but any by-law  adopted by the board may be  amended  or  repealed  by the
shareholders  entitled  to  vote  thereon.   Under  the  terms  of  the  Omnicom
Certificate and Omnicom  By-laws,  Omnicom  By-laws may be amended,  repealed or
adopted  only by the  affirmative  vote of at least 66 2/3% of the total  voting
power of all outstanding shares of voting stock of Omnicom.

Dividends and Distributions

     Delaware law permits the payment of dividends on capital stock,  subject to
any  restrictions  contained  in  the  certificate  of  incorporation,  out of a
corporation's  surplus (the excess of net assets over capital) or, in case there
is no surplus,  out of net profits for the current and/or preceding fiscal year.
If the  capital of the  corporation  is  diminished  to an amount  less than the
aggregate  amount of  capital  represented  by the  outstanding  stock  having a
preference on the distribution of assets, then dividends may not be declared and
paid out of such net  profits  until the  deficiency  in the  amount of  capital
represented  by the shares  having a preference  on the  distribution  of assets
shall have been  repaired.  The Holdings  Certificate  provides that unless full
cumulative  dividends on the Holdings Preferred Stock have been paid or declared
in full and sums set  aside  for  their  payment,  no  dividends  may be paid or
declared on the Class A Common  Stock or Class B Common  Stock.  The Amended and
Restated  Credit  Agreement  prohibits  the  payment  of  dividends  other  than
dividends paid in shares.

     Under  New  York  law,   dividends  may  be  declared  or  paid  and  other
distributions  may be made out of  surplus  only,  so that the net assets of the
corporation  remaining after such  declaration,  payment or distribution must at
least equal the amount of its stated  capital.  When any dividend is paid or any
other  distribution  is made from sources other than earned  surplus,  a written
notice must accompany such payment or  distribution  as provided by the NYBCL. A
corporation  may declare and pay  dividends or make other  distributions  except
when currently the  corporation is insolvent or would thereby be made insolvent,
or when the  declaration,  payment  or  distribution  would be  contrary  to any
restrictions contained in the corporation's certificate of incorporation.


                                       54
<PAGE>

State Takeover Legislation

     Section 203 of the DGCL prohibits a publicly held Delaware corporation from
engaging in a "business  combination"  with an  "interested  stockholder"  for a
period  of  three  years  after  the  date  such  person  became  an  interested
stockholder,  unless (i) prior to such date,  the  business  combination  or the
transaction which resulted in the stockholder becoming an interested stockholder
is approved by the board of directors of the corporation, (ii) upon consummation
of the  transaction  which  resulted in the  stockholder  becoming an interested
stockholder,  the interested  stockholder  owned at least 85% of the outstanding
voting  stock  of the  corporation  outstanding  at  the  time  the  transaction
commenced,  or (iii) on or after such date the business  combination is approved
by the board of directors of the corporation and by the affirmative vote, not by
written  consent,  of at least 66 2/3% of the voting stock which is not owned by
the  interested   stockholder.   A  "business   combination"  includes  mergers,
consolidations,  asset transfers (including any sale, lease, exchange, mortgage,
pledge or other  disposition  of assets) and other  transactions  resulting in a
financial benefit to the interested stockholder.  An "interested stockholder" is
a  person  who (i)  owns  15% or more of the  outstanding  voting  stock  of the
corporation  or (ii) is an affiliate or associate of a  corporation  and was the
owner of 15% or more of the outstanding voting stock at any time within the past
three years.

     The NYBCL prohibits any business  combination (defined to include a variety
of transactions,  including  mergers,  consolidations,  sales or dispositions of
assets, issuances of stock,  liquidations,  reclassifications and the receipt of
certain  benefits from the  corporation,  including  loans or guarantees)  with,
involving or proposed by any interested  shareholder  (defined  generally as any
person who, (i)  directly or  indirectly,  beneficially  owns 20% or more of the
outstanding  voting stock of a resident domestic New York corporation or (ii) is
an affiliate or associate of such resident domestic  corporation and at any time
within the past five years was a beneficial  owner of 20% or more of such stock)
for a period of five years  after the date on which the  interested  shareholder
became  such.  After  such  five-year  period a business  combination  between a
resident  domestic  New York  corporation  and such  interested  shareholder  is
prohibited  unless either  certain "fair price"  provisions are complied with or
the business  combination  is approved by a majority of the  outstanding  voting
stock not beneficially owned by such interested shareholder or its affiliates or
associates.  The NYBCL exempts from its  prohibitions  any business  combination
with an interested shareholder if such business combination,  or the purchase of
stock by the interested shareholder that caused such shareholder to become such,
is  approved  by the  board  of  directors  of the  resident  domestic  New York
corporation prior to the date on which the interested shareholder becomes such.

     Section  203 of the DGCL does not apply to  Holdings,  as Holdings is not a
publicly held corporation as defined by the DGCL. Under the NYBCL,  corporations
may opt to not be governed by the statute; Omnicom has not so elected.

Business Combinations

     Generally,  under  the  DGCL,  the  affirmative  vote of the  holders  of a
majority of the outstanding shares entitled to vote on the matter is required to
approve mergers,  consolidations,  and any sales,  leases or exchanges of all or
substantially  all of the  assets of a  corporation.  The  Holdings  Certificate
requires in addition  the approval of the holders of a majority of the shares of
Class A Common Stock (excluding the shares  originally  issued to Morgan Capital
Corporation)  voting  separately  as a class  for  any  such  transactions.  The
Holdings  Certificate further provides that this requirement shall not prevent a
merger,  consolidation or asset sale if the consideration  received by Holdings,
its  subsidiaries  and holders of shares of Class A Common Stock consists solely
of cash or freely tradeable registered securities or a combination thereof.

     Under the NYBCL,  the affirmative  vote of the holders of two-thirds of all
outstanding  shares of stock of a New York corporation  entitled to vote thereon
is  required  to approve  mergers  and  consolidations,  and for sales,  leases,
exchanges  or other  dispositions  of all or  substantially  all the assets of a
corporation, if not made in the usual or regular course of the business actually
conducted by such corporation.

Rights of Dissenting Shareholders

     Delaware law grants appraisal  rights to any stockholder  opposing a merger
or consolidation  (except that it restricts the appraisal rights of shareholders
of the merging domestic corporation which is to be the surviving  corporation by
eliminating appraisal rights for such shareholders if the merger did not require
for  its  approval  the  vote  of the  holders  of the  surviving  corporation).


                                       55
<PAGE>

Accordingly,  a dissenting  shareholder  is entitled to receive in cash the fair
value of his shares as determined by the Delaware Court of Chancery in the event
the merger or consolidation is consummated.

     Shareholders of a New York  corporation  have the right to dissent not only
in the  context of a merger or  consolidation,  but also in the event of certain
amendments or changes to the certificate of  incorporation  adversely  affecting
their  shares,  certain  sales,  exchanges  or  other  dispositions  of  all  or
substantially all of the corporation's assets and certain share exchanges.

Indemnification of Directors, Officers and Employees

     Section 145 of the DGCL generally  provides that a corporation  may, and in
certain circumstances,  must, indemnify any person who is or was threatened with
any action,  suit or proceeding by reason of the fact that he or she is or was a
director, officer, employee or agent of such corporation for expenses, judgments
or  settlements  actually and  reasonably  incurred by such person in connection
with suits and other legal  action or  proceedings  if such person acted in good
faith and in a manner he or she  reasonably  believed to be in or not opposed to
the best interests of the  corporation  and, with respect to any criminal action
or  proceeding,  had no reasonable  cause to believe their conduct was unlawful.
The determination of whether a director,  officer, employee or agent has met the
applicable  standard  of conduct  is made (i) by a majority  vote of a quorum of
directors not party to the action, suit or proceeding, or (ii) by an independent
legal  counsel in a written  opinion if a quorum of  disinterested  directors is
unobtainable  or if the  disinterested  directors  so  direct  or  (iii)  by the
shareholders.  In the case of shareholder  derivative suits, the corporation may
indemnify  any  person  who  is or was  threatened  with  any  action,  suit  or
proceeding  by reason of the fact that he or she is or was a director,  officer,
employee or agent if such  person  acted in good faith and in a manner he or she
reasonably  believed  to be in or not  opposed  to  the  best  interests  of the
corporation, except that no indemnification may be made in respect of any claim,
issue or matter as to which such person shall have been  adjudged  liable to the
corporation  unless and only to the  extent  that the Court of  Chancery  or the
court in which the action was brought  determined upon application that, in view
of all the  circumstances  of the case,  the  person is  fairly  and  reasonably
entitled to indemnity for such expenses as the court deems proper. The DGCL also
permits a corporation to adopt  procedures for advancing  expenses to directors,
officers  and  others  without  the need  for a  case-by-case  determination  of
eligibility,  so long as in the case of officers and directors they undertake to
repay the amounts  advanced if it is ultimately  determined  that the officer or
director  was not  entitled to be  indemnified.  The  aforementioned  provisions
relating to indemnification  and advancement of expenses are not exclusive and a
corporation may provide  additional rights to those seeking  indemnification  or
advancement of expenses.  The Holdings  Certificate provides for indemnification
of directors,  officers,  employees and agents to the fullest extent  authorized
under the DGCL. The Holdings  Certificate  also  authorizes  the  advancement of
expenses relating to actions for which such persons may be indemnified.

     Under  Section 722 of the NYBCL,  a  corporation  may  indemnify any person
made, or threatened to be made, a party to any action or proceeding,  except for
shareholder  derivative  suits,  by  reason  of the  fact  that  he or she was a
director or officer of the corporation,  provided such director or officer acted
in good faith for a purpose  which he or she  reasonably  believed  to be in the
best interests of the corporation and, in criminal proceedings, in addition, had
no reasonable  cause to believe his or her conduct was unlawful.  In the case of
shareholder derivative suits, the corporation may indemnify any person by reason
of the fact that he or she was a director or officer of the corporation if he or
she acted in good faith for a purpose which he or she reasonably  believed to be
in the best interests of the corporation,  except that no indemnification may be
made in respect of (i) a threatened action, or a pending action which is settled
or otherwise  disposed  of, or (ii) any claim,  issue or matter as to which such
person has been adjudged to be liable to the corporation, unless and only to the
extent  that the court in which the  action  was  brought,  or, if no action was
brought, any court of competent jurisdiction,  determines upon application that,
in  view of all  the  circumstances  of the  case,  the  person  is  fairly  and
reasonably  entitled to indemnity for such portion of the settlement  amount and
expenses as the court deems proper.

     The  indemnification  described  above under the NYBCL is not  exclusive of
other  indemnification  rights to which a director or officer  may be  entitled,
whether  contained in the  certificate  of  incorporation  or by-laws,  or, when
authorized  by  (i)  such  certificate  of  incorporation  or  by-laws,  (ii)  a


                                       56
<PAGE>

resolution  of  shareholders,  (iii)  a  resolution  of  directors,  or  (iv) an
agreement providing for such  indemnification,  provided that no indemnification
may be made to or on behalf of any  director  or officer if a judgment  or other
final  adjudication  adverse to the director or officer  establishes that his or
her acts were committed in bad faith or were the result of active and deliberate
dishonesty and were material to the cause of action so  adjudicated,  or that he
or she personally  gained in fact a financial profit or other advantage to which
he or she was not legally entitled.

     Any  person  who has been  successful  on the  merits or  otherwise  in the
defense  of a civil  or  criminal  action  or  proceeding  will be  entitled  to
indemnification. Except as provided in the preceding sentence, unless ordered by
a court pursuant to the NYBCL, any  indemnification  under the NYBCL pursuant to
the above  paragraphs  may be made only if  authorized  in the specific case and
after a finding  that the  director  or officer  met the  requisite  standard of
conduct (i) by the disinterested  directors if a quorum is available, or (ii) in
the event a quorum of disinterested  directors is not available or so directs by
either (A) the board upon the written opinion of independent  legal counsel,  or
(B) by the shareholders.

     The Omnicom By-laws provide that Omnicom shall provide  indemnification  to
its directors and officers in respect of claims,  actions,  suits or proceedings
based  upon,  arising  from,  relating to or by reason of the fact that any such
director or officer  serves or served in such  capacity  with  Omnicom or at the
request  of Omnicom  in any  capacity  with any other  enterprise,  and  permits
Omnicom to  indemnify  others  and to advance  expenses  to the  fullest  extent
permitted by law.

     Insofar as indemnification for liabilities arising under the Securities Act
may be  permitted  to  directors,  officers  or persons  controlling  Omnicom or
Holdings  pursuant to the foregoing  provisions,  Omnicom and Holdings have been
informed that in the opinion of the SEC such  indemnification  is against public
policy as expressed in the Securities Act and is therefore unenforceable.

Limitation of Personal Liability of Directors

     Section  102 (b) (7) of the DGCL  permits a  corporation  to include in its
certificate  of  incorporation  a provision  that would  eliminate a  director's
monetary  liability  for  breaches of his  fiduciary  duty in a lawsuit by or on
behalf of the corporation or in an action by  stockholders  of the  corporation,
provided  that such  provision  may not  eliminate  or limit the  liability of a
director (i) for any breach of the director's duty of loyalty,  (ii) for acts or
omissions not in good faith or which involve intentional misconduct or a knowing
violation of law, (iii) for unlawful payments of dividends or stock purchases or
redemptions,  or (iv) for any  transaction  from which the  director  derived an
improper personal benefit.  The Holdings  Certificate  contains such a provision
providing for the limitation of liability of directors for monetary  damages for
breach of fiduciary  duty as a director to the fullest  extent  permitted by the
DGCL.

     Section  402(b) of the NYBCL provides that a  corporation's  certificate of
incorporation  may contain a provision  eliminating  or  limiting  the  personal
liability of directors to the  corporation or its  shareholders  for damages for
any breach of duty in such capacity. However, no such provision can eliminate or
limit  (i)  the  liability  of  any  director  if  a  judgment  or  other  final
adjudication  adverse to such director  establishes that such director's acts or
omissions  were in bad faith,  or involved  intentional  misconduct or a knowing
violation  of law, or that the  director  personally  gained in fact a financial
profit or other  advantage to which such  director  was not legally  entitled or
that the director's  acts violated  certain  provisions of the NYBCL or (ii) the
liability of any director for any act or omission  prior to the adoption of such
a provision in the certificate of incorporation.

     The  Omnicom  Certificate  provides  that no director  shall be  personally
liable to Omnicom or any of its  shareholders for damages for any breach of duty
as a director,  except for  liability  resulting  from a judgment or other final
adjudication  adverse to the  director (i) for acts or omissions in bad faith or
which involve intentional misconduct or a knowing violation of the law, (ii) for
any  transaction  from which the  director  derived a financial  profit or other
advantage to which the director was not legally entitled, or (iii) under Section
719 of the NYBCL.

                                 LEGAL MATTERS

     The  validity  of the  shares  of  Omnicom  Common  Stock to be  issued  in
connection  with the  Acquisition  will be  passed on by Davis &  Gilbert,  1740
Broadway, New York, New York 10019, counsel to Omnicom.


                                       57
<PAGE>

                                    EXPERTS

     The  consolidated  financial  statements  and  schedules of Omnicom and its
subsidiaries incorporated by reference in this Prospectus/Information  Statement
and the Registration Statement of which this Prospectus/Information Statement is
a  part,  have  been  audited  by  Arthur  Andersen,   LLP  independent   public
accountants,  as  indicated  in their  reports  with  respect  thereto,  and are
included herein in reliance upon the authority of said firm as experts in giving
said reports.

     The  consolidated  balance  sheets as of October 31, 1994 and 1993, and the
consolidated statements of operations,  stockholders deficit, and cash flows for
each of the  three  years in the  period  ended  October  31,  1994 of  Holdings
contained  in  this   Prospectus/Information   Statement  and  the  Registration
Statement  of which this  Prospectus/Information  Statement  is a part have been
audited by  Coopers & Lybrand  LLP, independent  certified public accountants as
indicated in their report,  which includes an explanatory  paragraph  concerning
Holding's  ability to continue as a going  concern,  and are included  herein in
reliance upon the authority of that firm as experts in accounting and auditing.


                                       58
<PAGE>

                     INDEX TO HOLDINGS FINANCIAL STATEMENTS

                                                                          Page
                                                                          ----
Report of Independent Accountants ....................................     F-1

Consolidated Balance Sheets as of October 31, 1994 and 1993 (audited)      F-2

Consolidated Statements of Operations for the years ended
   October 31, 1994, 1993 and 1992 (audited) .........................     F-3

Consolidated Statements of Stockholders' Equity (Deficit)
   for the years ended October 31, 1994, 1993 and 1992 (audited) .....     F-4

Consolidated Statements of Cash Flows for the years ended
   October 31, 1994, 1993 and 1992 (audited) .........................     F-5

Notes to Consolidated Financial Statements (audited) .................     F-6

Consolidated Condensed Balance Sheets as of January 31, 1995
  and 1994 (unaudited) ...............................................     F-15 

Consolidated Condensed Statements of Operations for the three
  months ended January 31, 1995 and 1994 (unaudited) .................     F-17 

Consolidated Condensed Statements of Cash Flows for the three months
  ended January 31, 1995 and 1994 (unaudited) ........................     F-18 

Notes to Consolidated Condensed Financial Statements (unaudited) .....     F-19 

                                    
<PAGE>

                       REPORT OF INDEPENDENT ACCOUNTANTS

To the Shareholders and Board of Directors
Chiat/Day Holdings, Inc.

     We have audited the accompanying  consolidated  balance sheets of Chiat/Day
Holdings, Inc. and Subsidiaries as of October 31, 1994 and 1993, and the related
consolidated statements of operations,  stockholders' equity (deficit), and cash
flows for each of the three years in the period ended  October 31,  1994.  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

     We conducted  our audits in accordance  with  generally  accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion,  the financial statements referred to above present fairly,
in all  material  respects,  the  consolidated  financial  position of Chiat/Day
Holdings,  Inc.  and  Subsidiaries  as of  October  31,  1994 and 1993,  and the
consolidated  results of their  operations  and their cash flows for each of the
three years in the period ended  October 31, 1994 in conformity  with  generally
accepted accounting principles.

     The  accompanying  consolidated  financial  statements  have been  prepared
assuming the Company will continue as a going  concern.  As discussed in Note 1,
the Company's debt under its Senior Note and Senior  Subordinated  Note totaling
$18,750,000  is due in  1995,  which  combined  with  its  working  capital  and
stockholders'  deficits at October 31, 1994, raises  substantial doubt about the
Company's ability to continue as a going concern.  Management's plans as to this
matter are  discussed  in Note 1. The  financial  statements  do not include any
adjustments that might result from the outcome of this uncertainty.


Coopers & Lybrand LLP

Sherman Oaks, California
April 7, 1995, except for Note 10
as to which the date is
June 7, 1995



                                      F-1
<PAGE>

                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

                          CONSOLIDATED BALANCE SHEETS
                           October 31, 1994 and 1993

<TABLE>
<CAPTION>
                                                      ASSETS                                      1994            1993
                                                                                              ------------    ------------
<S>                                                                                           <C>             <C> 
Current assets:        
   Cash and cash equivalents ..............................................................   $  5,831,000    $  3,393,000
   Receivables:
     Client accounts receivable ...........................................................     57,468,000      46,324,000
     Expenditures billable to clients .....................................................     16,746,000      10,704,000
     Notes and other receivables ..........................................................        375,000         861,000
     Income taxes receivable ..............................................................        894,000         774,000
     Notes receivable from employees ......................................................      1,158,000         852,000
     Less--allowance for doubtful accounts ................................................     (4,007,000)     (2,218,000)
                                                                                              ------------    ------------
                                                                                                72,634,000      57,297,000
   Prepaid expenses and other .............................................................        736,000       1,292,000
                                                                                              ------------    ------------
           Total current assets ...........................................................     79,201,000      61,982,000
                                                                                              ------------    ------------
Fixed assets, at cost:
   Furniture and fixtures .................................................................      3,211,000       1,134,000
   Office equipment .......................................................................      4,760,000       4,913,000
   Leasehold improvements .................................................................      9,227,000       6,578,000
   Construction in progress ...............................................................           --           250,000
                                                                                              ------------    ------------
                                                                                                17,198,000      12,875,000
   Less--accumulated depreciation and amortization ........................................     (5,999,000)     (5,375,000)
                                                                                              ------------    ------------
                                                                                                11,199,000       7,500,000
                                                                                              ------------    ------------
Other assets:
   Notes receivable .......................................................................      3,201,000         281,000
   Other ..................................................................................      2,476,000       5,108,000
                                                                                              ------------    ------------
                                                                                                 5,677,000       5,389,000
                                                                                              ------------    ------------
                                                                                              $ 96,077,000    $ 74,871,000
                                                                                              ============    ============

                                            LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

Current liabilities:
   Current portion of long-term debt ......................................................   $ 18,750,000    $     64,000
   Accounts payable and advanced billings .................................................    112,094,000      96,018,000
   Other accrued liabilities ..............................................................     12,139,000      13,397,000
   Bank overdraft .........................................................................          --          8,625,000
   Income tax payable .....................................................................      1,180,000          15,000
                                                                                              ------------    ------------
           Total current liabilities ......................................................    144,163,000     118,119,000
                                                                                              ------------    ------------
Long-term debt, net of current portion ....................................................     10,448,000      20,697,000
Other non-current liabilities .............................................................     12,800,000      15,433,000

Redeemable preferred stock, cumulative, $.01 par value; 200,000 shares
   authorized; issued--140,718 in 1994 and 121,218 in 1993;
   liquidation value of $14,072,000 at October 31, 1994 ...................................     14,072,000      12,122,000

Stockholders' equity (deficit):
  Class A common stock, $.01 par value; 75,000,000 shares authorized;
     issued--16,749,344 in 1994 and 1993 ..................................................        167,000         167,000
   Class B common stock, $.01 par value; 200,000,000 shares authorized; issued
     --40,190,305 in 1994 and 41,015,305 in 1993 ..........................................        402,000         410,000
   Additional paid-in capital .............................................................     26,288,000      26,280,000
   Foreign currency translation adjustment ................................................       (373,000)       (496,000)
   Accumulated deficit ....................................................................   (107,616,000)   (113,587,000)
                                                                                              ------------    ------------
                                                                                               (81,132,000)    (87,226,000)
Less--treasury stock at cost; 3,222,075 Class A common shares and 196,840
   Class B common shares in 1994 and 1993 .................................................     (4,274,000)     (4,274,000)
                                                                                              ------------    ------------
           Total stockholders' equity (deficit) ...........................................    (85,406,000)    (91,500,000)
                                                                                              ------------    ------------
                                                                                              $ 96,077,000    $ 74,871,000
                                                                                              ============    ============
</TABLE>

                See notes to consolidated financial statements.



                                      F-2
<PAGE>

                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF OPERATIONS
              For the Years Ended October 31, 1994, 1993 and 1992
<TABLE>
<CAPTION>



                                                      1994             1993            1992
                                                -------------    -------------    -------------
<S>                                             <C>              <C>              <C>          
Fee and commission income ...................   $  89,277,000    $  97,198,000    $ 106,013,000

Costs and expenses:
   Salaries and employee benefits ...........      50,976,000       52,817,000       56,013,000
   Selling, general and administrative ......      27,000,000       36,408,000       36,160,000
   Restructuring costs ......................            --         25,848,000             --   
   Loss from operations of foreign subsidiary            --            637,000           12,000
   Gain on sale of foreign subsidiary .......            --         (3,504,000)            --   
   Other, net ...............................         141,000        1,866,000        3,236,000
                                                -------------    -------------    -------------
                                                   78,117,000      114,072,000       95,421,000

           Operating profit (loss) ..........      11,160,000      (16,874,000)      10,592,000

Interest income (expense):
   Interest expense .........................      (4,678,000)      (4,585,000)      (7,517,000)
   Interest income ..........................       1,091,000          769,000        1,087,000
                                                -------------    -------------    -------------
                                                   (3,587,000)      (3,816,000)      (6,430,000)
Income (loss) before income tax provision and
   extraordinary item .......................       7,573,000      (20,690,000)       4,162,000

Income tax provision ........................       1,602,000          855,000        2,337,000
                                                -------------    -------------    -------------
   Income (loss) before extraordinary item ..       5,971,000      (21,545,000)       1,825,000

Extraordinary item:
   Utilization of loss carryforwards ........            --               --          1,582,000
                                                -------------    -------------    -------------
   Net income (loss) ........................   $   5,971,000    ($ 21,545,000)   $   3,407,000
                                                =============    =============    =============

</TABLE>
                See notes to consolidated financial statements.


                                      F-3


<PAGE>

                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

           CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
              For the Years Ended October 31, 1994, 1993 and 1992
<TABLE>
<CAPTION>

                                                 Number                                                                 
                                                Of Shares      Common       Common       Additional                       
                                                 Common        Stock        Stock         Paid-In          Treasury       
                                                  Stock        Class A      Class B       Capital            Stock        
                                               ----------     --------      --------     -----------        ----------     
<S>                                            <C>            <C>           <C>           <C>              <C>             
Balance, October 31, 1991 ...................  58,984,566     $168,000      $456,000      $6,156,000       ($4,274,000)    
Relinquishment and retirement of
  Common  Stock - Class B ...................  (1,800,000)                   (18,000)         18,000
Adjustment for foreign subsidiary
  held for disposition ......................                                                                               
Foreign currency translation adjustment .....                                                                              
Net income for the year ended
  October 31, 1992 ..........................                                                                              
                                               ----------     --------      --------     -----------        ----------    
Balance, October 31, 1992 ...................  57,184,566      168,000       438,000       6,174,000        (4,274,000)  
Repurchase of Common Stock - Class A ........     (73,832)
Retirement of Common Stock - Class A ........                   (1,000)                        1,000
Repurchase of Common Stock - Class B ........    (765,000)                    (8,000)       (340,000)                            
Relinquishment and retirement of
  Common Stock - Class B ....................  (2,000,000)                   (20,000)         20,000
Conversion of Junior Subordinated Notes .....                                             20,425,000                          
Foreign currency translation adjustment .....                                                                             
Net (loss) for the year 
  ended October 31, 1993 ....................                                                                             
                                               ----------     --------      --------     -----------        ----------     
Balance, October 31, 1993 ...................  54,345,734      167,000       410,000      26,280,000        (4,274,000)    
Relinquishment and retirement of
  Common Stock - Class B ....................    (825,000)                    (8,000)          8,000
Foreign currency translation adjustment .....                                                                               
Net income for the year 
  ended October 31, 1994 ....................                                                                                  
                                               ----------     --------      --------     -----------        ----------       
Balance, October 31, 1994 ...................  53,520,734     $167,000      $402,000     $26,288,000       ($4,274,000)       
                                               ==========     ========      ========     ===========        ==========       
</TABLE>

<TABLE>
<CAPTION>
                                                 Foreign
                                                Currency
                                               Translation      Accumulated
                                                Adjustment        Deficit             Total
                                                 --------       ------------       -----------
<S>                                            <C>             <C>               <C>          
Balance, October 31, 1991 ...................  ($482,000)      ($95,449,000)     ($93,425,000)
Relinquishment and retirement of
  Common  Stock - Class B ...................
Adjustment for foreign subsidiary
  held for disposition ......................    237,000                              237,000
Foreign currency translation adjustment .....    103,000                              103,000
Net income for the year ended
  October 31, 1992 ..........................                     3,407,000         3,407,000
                                                --------       ------------       -----------
Balance, October 31, 1992 ..................    (142,000)       (92,042,000)      (89,678,000)
Repurchase of Common Stock - Class A ........
Retirement of Common Stock - Class A ........ 
Repurchase of Common Stock - Class B ........                                        (348,000)
Relinquishment and retirement of
  Common Stock - Class B ....................
Conversion of Junior Subordinated Notes .....                                      20,425,000
Foreign currency translation adjustment .....   (354,000)                            (354,000)
Net (loss) for the year 
  ended October 31, 1993 ....................                   (21,545,000)      (21,545,000)
                                                --------       ------------       -----------
Balance, October 31, 1993 ...................   (496,000)      (113,587,000)      (91,500,000)
Relinquishment and retirement of
  Common Stock - Class B .................... 
Foreign currency translation adjustment .....    123,000                              123,000
Net income for the year 
  ended October 31, 1994 ....................                     5,971,000         5,971,000
                                                --------       ------------       -----------
Balance, October 31, 1994 ...................  ($373,000)     ($107,616,000)     ($85,406,000)
                                                ========       ============       ===========
</TABLE>

                See notes to consolidated financial statements.

                                      F-4

<PAGE>


                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

                     CONSOLIDATED STATEMENTS OF CASH FLOWS
              For the Years Ended October 31, 1994, 1993 and 1992
                              
<TABLE>
<CAPTION>

                                                                    1994             1993            1992
                                                               -------------    -------------    -------------
<S>                                                            <C>              <C>              <C>
 Cash flows from operating activities:          
   Net income (loss) .......................................   $   5,971,000    ($ 21,545,000)   $   3,407,000
   Adjustments to reconcile net income (loss) to net
      cash provided by operating activities:
     Depreciation and amortization .........................       2,831,000        4,773,000        5,049,000
     Gain on disposition of foreign subsidiary and
        sale of certain assets .............................            --         (3,504,000)        (743,000)
     Provision for losses on receivables ...................       1,789,000        2,057,000          219,000
     Amortization of discount on long-term debt ............          10,000          593,000          800,000
     Increase in interest payable ..........................         891,000          418,000        2,531,000
     Contribution of preferred stock to profit sharing plan          575,000          450,000          900,000
     Preferred stock dividends issued to profit sharing plan       1,375,000        1,127,000          929,000
     Restructuring provision ...............................            --         24,582,000             --   
     Change in assets and liabilities:
       (Increase) decrease in receivables ..................     (17,126,000)      11,135,000      (34,425,000)
       Decrease (increase) in prepaid expenses and other ...         556,000         (176,000)          41,000
       Increase (decrease) in accounts payable and
          advanced billings ................................      16,076,000       (8,459,000)      25,634,000
       (Decrease) increase in other accrued liabilities ....      (1,408,000)      (3,568,000)       2,012,000
       Cash provided (used) by foreign subsidiary held
          for disposition ..................................            --          1,723,000       (2,127,000)
       Increase (decrease) in income taxes payable .........       1,165,000         (545,000)        (200,000)
       (Decrease) increase in deferred income taxes ........            --            (25,000)          25,000
       (Decrease) increase in other noncurrent liabilities .      (2,633,000)        (683,000)         948,000
                                                               -------------    -------------    -------------
           Total adjustments ...............................       4,101,000       29,898,000        1,593,000
                                                               -------------    -------------    -------------
           Net cash provided by operating activities .......      10,072,000        8,353,000        5,000,000
                                                               -------------    -------------    -------------
Cash flows from investing activities:
   Purchases of fixed assets, net of retirements ...........      (5,615,000)        (882,000)        (374,000)
   (Increase) decrease in other assets .....................      (1,202,000)       1,523,000          125,000
   Cash used by foreign subsidiary held for diposition,
      including $9,850,000 of cash included in net
      liabilities of foreign subsidiary held for disposition            --               --        (10,446,000)
                                                               -------------    -------------    -------------
           Net cash (used) provided by investing activities       (6,817,000)         641,000      (10,695,000)
                                                               -------------    -------------    -------------
Cash flows from financing activities:
   (Decrease) increase in bank overdraft ...................      (8,625,000)       8,625,000             --   
   Debt borrowings (repayments) ............................       7,685,000      (16,057,000)      (6,052,000)
   Repurchase of Chiat/Day Holdings, Inc. stock ............            --           (348,000)            --   
   Cash used by foreign subsidiary held for disposition ....            --               --           (923,000)
                                                               -------------    -------------    -------------
          Net cash (used) in financing activities ..........        (940,000)      (7,780,000)      (6,975,000)
                                                               -------------    -------------    -------------
Effect of exchange rate changes on cash ....................         123,000          354,000         (535,000)
                                                               -------------    -------------    -------------
Net increase (decrease) in cash and cash equivalents .......       2,438,000        1,568,000      (13,205,000)
Cash and cash equivalents, beginning of year ...............       3,393,000        1,825,000       15,030,000
                                                               -------------    -------------    -------------
Cash and cash equivalents, end of year .....................   $   5,831,000    $   3,393,000    $   1,825,000
                                                               =============    =============    =============
Supplemental disclosure of cash flow information:
  (excluding foreign subsidiary amounts):
   Cash paid during the year for:
     Interest ..............................................   $   2,475,000    $   2,507,000    $   3,155,000
                                                               =============    =============    =============
     Income taxes ..........................................   $     279,000    $   1,820,000    $   1,365,000
                                                               =============    =============    =============
</TABLE>

                See notes to consolidated financial statements.


                                      F-5
<PAGE>

                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  Summary Of Significant Accounting Policies:

Line Of Business:

     Chiat/Day Holdings, Inc. (the "Company") is a holding company that directly
or indirectly  owns 100% of the common stock of companies  (including  Chiat/Day
inc. Advertising ["Advertising"] and Venice Holdings Pty. Limited ["Mojo"]) that
collectively  are  known  as  "Chiat/Day"  (see  Notes 2 and 8).  The  Company's
principal line of business includes planning and creating advertising  campaigns
for  clients,  placing ads with  various  media  (including  television,  radio,
newspaper and magazines), and providing marketing consultation,  market research
and production  services.  Chiat/Day also provides  public  relations and direct
marketing  services.  The Company's  clients operate in a broad range of product
industries  throughout  the world.  Credit is  extended  to clients  based on an
evaluation of each client's financial condition, and generally collateral is not
required.  Credit  losses,  if any,  have  been  generally  provided  for in the
financial   statements   and  have   been   consistently   within   management's
expectations.

Basis Of Presentation:

     The Company's  consolidated financial statements have been presented on the
basis that the Company will continue as a going concern,  which contemplates the
realization of assets and the  satisfaction  of liabilities in the normal course
of  business.  As  discussed  in Note 5, the  Company's  Senior  Note and Senior
Subordinated Notes are due in 1995.

     In February 1995 the Company  reached an agreement in principal to sell the
assets and assign the  liabilities of its businesses  (see Note 10). If the sale
does  not  occur,  the  Company  will  have  to  pursue  alternative   financing
arrangements to meet its current debt obligations.

Principles Of Consolidation:

     The consolidated  financial  statements include the accounts of the Company
and all of its  subsidiaries.  All  significant  intercompany  transactions  and
balances have been eliminated.

Fees, Commissions and Costs:

      The principal sources of advertising revenues are commissions and fees for
the production and placement of  advertisements  in television,  radio and print
media.  Revenue earned from television and radio media is recognized on the date
of broadcast.  Revenue earned from advertising production is recognized as costs
are  incurred.  Generally,   commission  revenue  earned  from  print  media  is
recognized  on the space  closing date (the date upon which the  advertiser  has
made a binding  commitment to the  publication to run an  advertisement)  of the
related publications.

     Generally,  revenue  is billed and earned in  accordance  with  contractual
provisions.  For  the  Company's  most  significant  contract,  commissions  are
billable on a sliding scale subject to a maximum annual amount for 1994 and 1993
only.  As of October  31,  1994 and 1993 under this  contract,  the  Company has
recognized  commissions  earned of 78% and 78% for the contract  period April 1,
1994  through  March  31,  1995 and  April  1,  1993  through  March  31,  1994,
respectively.

     Revenues  from  other  sources,   including  public  relations  and  direct
marketing,  are primarily derived from fees for services  rendered.  Fee revenue
earned from these sources is  recognized as services are rendered.  Salaries and
other agency costs are generally expensed as incurred.

     The Company's major client,  Nissan Motor  Corporation,  accounted for 41%,
39% and 38% of  total  revenues  in  1994,  1993  and  1992,  respectively,  and
Infiniti, its division,  accounted for 14% and 10% of total revenues in 1994 and
1993, respectively.


                                      F-6
<PAGE>

                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

1.  Summary Of Significant Accounting Policies, Continued:

Fixed Assets:

     Depreciation  and amortization are provided over the estimated useful lives
of the assets using primarily the straight-line  method for financial  reporting
purposes  and  accelerated  depreciation  methods  for tax  reporting  purposes.
Estimated useful lives of these assets are as follows:

   Furniture and fixtures .................................    5-10 years
   Office equipment .......................................    5-10 years
   Leasehold improvements .................................    Lease term

     Gains and losses on sales and  retirements  are  reflected  in Other income
(expense).  Improvements  which  increase  the useful  lives of fixed assets are
capitalized.  Maintenance,  repairs  and  minor  replacements  are  expensed  as
incurred.

Foreign Currency Translation:

     The Company translates the financial statements of its foreign subsidiaries
in accordance with the provisions of Statement of Financial Accounting Standards
("SFAS") No. 52. Assets and  liabilities  reported in the  consolidated  balance
sheet have been  translated  at the current  rates of exchange as of October 31,
1994 and 1993. Revenues and expenses reported in the consolidated  statements of
operations  have been translated  using the average  exchange rates during 1994,
1993 and 1992.  Resulting  translation  adjustments  have been excluded from the
consolidated  statements of operations and are reported in a separate  component
of stockholders' equity (deficit).

     Gains and losses resulting from foreign  currency  transactions are charged
to other income  (expense)  as incurred  and were not material in 1994,  1993 or
1992.

Income Taxes:

     Effective  November 1, 1993, the Company adopted the provisions of SFAS No.
109 which  requires  recognition  of  deferred  tax assets and  liabilities  for
temporary differences and net operating loss (NOL) and tax credit carryforwards.
Under SFAS No. 109,  deferred income taxes are established  based on enacted tax
rates  expected to be in effect when  temporary  differences  are  scheduled  to
reverse and NOL and tax credit  carryforwards  are expected to be utilized.  The
principle  temporary  differences  relate to  restructuring  costs and  employee
bonuses.  Adoption  of SFAS  No.  109  did not  have a  material  impact  on the
Company's financial position or results of operations.

     For years ended 1993 and 1992 the Company  accounted for income taxes under
the requirements of APB Opinion No. 11.

Cash Flows:

      The Company places its temporary cash investments in short-term  financial
instruments and money market funds,  which generally  mature within 90 days. The
Company limits the amount of credit exposure to any one issuer.

     For purposes of reporting  cash flows,  the Company  considers  amounts due
from banks  (including  certificates  of deposit and repurchase  agreements) and
commercial  paper with maturities at date of purchase of three months or less to
be cash equivalents.

Reclassifications

     Certain  reclassifications  have  been  made to the 1993 and 1992  reported
amounts to conform them to the current presentation.


                                      F-7
<PAGE>

                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

2.  Foreign Operations:

     The Company's  foreign  divisions and subsidiaries are primarily engaged in
providing  advertising  and related  services.  On February 16, 1993  (effective
January 1, 1993), the Company completed the transfer of the stock of its foreign
subsidiary  to FCB  International,  Inc.  ("FCB")  (see Note 8).  The  financial
results for 1993 and 1992 of this subsidiary are summarized in Note 8.

     Combined  condensed   financial   information  for  foreign  divisions  and
subsidiaries  (excluding the financial results of the subsidiary  transferred to
FCB) is as follows:

                                         1994            1993            1992
                                     -----------     -----------     -----------
Total assets ...................     $16,589,000     $12,926,000     $11,973,000
Total liabilities ..............      12,959,000      11,378,000      14,502,000
Fee and commission income ......      13,674,000      10,574,000      12,905,000

3.  Income Taxes:

     Income (loss) before income tax provision (benefit) and provision (benefit)
for taxes for the years ended October 31, 1994,  1993 and 1992  consisted of the
following:

                                 1994                1993              1992
                              ------------       ------------       ------------
Income (loss) before income
 tax provision:

Domestic .............      $   4,460,000      ($ 23,576,000)      $   3,518,000
International ........          3,113,000          2,886,000             644,000
                            -------------      -------------       -------------
    Totals ...........      $   7,573,000      ($ 20,690,000)      $   4,162,000
                            =============      =============       =============

                                Current            Deferred            Total
                              ------------       ------------       ------------
Provision for taxes:

October 31, 1994:
 Federal ...............      $     35,000               --         $     35,000
 State and local .......           152,000               --              152,000
 Foreign ...............         1,415,000               --            1,415,000
                              ------------       ------------       ------------
                              $  1,602,000               --         $  1,602,000
                              ============       ============       ============
October 31, 1993:
 Federal ...............      $    542,000               --         $    542,000
 State and local .......           277,000               --              277,000
 Foreign ...............            36,000               --               36,000
                              ------------       ------------       ------------
                              $    855,000               --         $    855,000
                              ============       ============       ============
October 31, 1992:
 Federal ...............      $  1,698,000       $     25,000       $  1,723,000
 State and local .......           927,000           (333,000)           594,000
 Foreign ...............            20,000               --               20,000
                              ------------       ------------       ------------
                              $  2,645,000       ($   308,000)      $  2,337,000
                              ============       ============       ============


                                      F-8
<PAGE>

                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

3. Income Taxes, Continued:

     The Company's  effective income tax rate varied from the statutory  federal
income tax rate as a result of the following factors:

                                              1994        1993          1992
                                              ----        ----          ----
Statutory federal income tax rate ........    35.0%       (34.0)%       34.0%
State and local taxes, net of
   federal benefit .......................     1.3          0.9          9.4
Foreign taxes ............................    18.7          0.2          0.5
Net operating loss .......................    (4.8)         --           --  
Tax credits ..............................   (11.0)         --           -- 
Realization of valuation allowance .......   (26.3)         --           -- 
Preferred stock dividends ................     6.4          1.9          7.6
Alternative minimum tax ..................     0.4          2.6          3.4
Unrealized benefit of net operating
   loss ..................................     --          32.0          --
Extraordinary credit .....................     --           --         (38.0)
Other ....................................     1.4          0.5          1.2
                                              -----         ----        ----
Effective rate ...........................    21.1%         4.1%        18.1%
                                              =====         ====        ====

     The major  components  of the net deferred tax asset as of October 31, 1994
are as follows:

Deferred tax assets:
   Accrued reserves ........................................       $  8,743,000
   Deferred compensation ...................................          5,835,000
   Tax loss/tax credit carryforwards .......................          1,219,000
   Fixed assets and depreciation ...........................            441,000
   Rent ....................................................            329,000
   Other ...................................................          2,150,000
                                                                   ------------
      Total deferred tax assets ...........................          18,717,000
   Valuation allowance .....................................        (18,717,000)
                                                                   ------------
      Net deferred tax asset ..............................        $       --   
                                                                   ============

     A full valuation  allowance has been established as the potential  deferred
tax asset above may not be realized.

     As of October 31, 1994, for income tax purposes,  the Company had state and
foreign net operating loss  carryforwards of approximately $3.1 million and $2.1
million,  respectively,  which will expire during the years 1995-2000. Also, the
Company had $344,000 of AMT credits which can be carried  forward  indefinitely.
U.S. tax rules impose  limitations  on the use of net  operating  losses and tax
credits following certain changes in ownership (See Note 10).

4.  Related-Party Transactions:

     In October 1991,  the Company  moved into new office  facilities in Venice,
California which it leases from Venice Operating  Corporation ("VOC"), a company
owned by the majority  stockholder and certain members of the Board of Directors
of the Company.  In October 1994, VOC sold its office facilities to an unrelated
third party.  Effective  October 17, 1994 the lease with VOC was  terminated and
the Company entered into a new twenty year lease with six consecutive  five-year
renewal options. The Company was assigned a $3,000,000 promissory note by VOC in
satisfaction  of the  return  of the  Company's  security  deposit  and  accrued
interest thereon due from VOC. The note bears interest at 10% per annum and will
be paid to the  Company  when  it  achieves  certain  financial  targets  or the


                                      F-9
<PAGE>

                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

4.  Related-Party Transactions, Continued:

property is sold, but no later than October 17, 2014. In 1994, 1993 and 1992 the
Company paid  $2,474,000,  $2,056,000 and $2,018,000,  respectively,  in rent to
VOC. At October 31, 1993,  the Company had  $1,998,000  and $552,000 of security
deposit and accrued interest thereon, respectively, outstanding.

     The  Company  also  has  consulting,   employment,   non-compete  and  loan
agreements with certain members of the Board of Directors and officers.

5.  Long-Term Debt and Redeemable Preferred Stock:

     Long-term debt as of October 31, 1994 and 1993 consisted of the following:

<TABLE>
<CAPTION>

                                                                                    1994            1993
                                                                                ------------    ------------
<S>                                                                             <C>              <C>       
Senior Note payable to banks.                   
   Interest rates averaged 8.1% in 1994 and 7.5% in 1993 ....................   $  7,750,000            --   
Senior Subordinated Notes due in 1995; various rates;
   interest payable semiannually in arrears .................................     11,000,000      11,000,000
8.17% Junior Subordinated Installment Note (less unamortized discount of
   $304,000 and $305,000 at October 31, 1994 and 1993, respectively); due
   July 31, 2005; interest compounded semiannually at an effective interest
   rate of 8.65%; payment of interest and principal subject to certain
   restrictions contained in the Senior Bank
   Note and Senior Subordinated Notes .......................................      5,249,000       5,247,000
13.25% Junior Subordinated Note; maturing July 31, 2005
   (less unamortized discount of $90,000 and $98,000 at October 31, 1994 and
   1993, respectively); interest compounded annually at an effective interest
   rate of 8.45%; payment of interest and principal subject to certain
   restrictions contained in the Senior Bank Note
   and Senior Subordinated Notes ............................................      1,400,000       1,391,000
Other notes payable, payments due in 1994; interest at 11.25% ...............           --            64,000
Accrued interest on Junior and Senior Subordinated Notes ....................      3,799,000       3,059,000
                                                                                ------------    ------------
                                                                                  29,198,000      20,761,000
Less--current portion .......................................................    (18,750,000)        (64,000)
                                                                                ------------    ------------
                                                                                $ 10,448,000    $ 20,697,000
                                                                                ============    ============
</TABLE>

     Aggregate  annual  maturities of long-term  obligations  including  accrued
interest on Junior and Senior Subordinated Notes are as follows:

         Year Ending
         October 31,
         -----------
            1995 .......................................     $18,750,000
            1996 .......................................          --   
            1997 .......................................          --   
            1998 .......................................          --   
            1999 .......................................          --   
            Thereafter .................................      10,448,000
                                                             -----------
                                                             $29,198,000
                                                             ===========


                                      F-10
<PAGE>


                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

5.  Long-Term Debt and Redeemable Preferred Stock, Continued:

     On September 17, 1992 and June 30, 1993,  Advertising  amended and restated
its Credit  Agreement  for the Senior  Bank Note  wherein  the banks  originally
agreed to make loans up to an  aggregate  principal  amount of  $42,000,000,  of
which  $20,000,000  in aggregate  principal  was available  and  outstanding  on
September  17, 1992.  In addition to amending  certain  terms of the Senior Bank
Note, the banks provided an additional $6,000,000 revolving credit facility. The
1993 amendment  further  modified the Credit  Agreement to extend the commitment
reduction dates and change the financial covenants.  $4,200,000 of the revolving
credit  facility  expired on October  31,  1993.  At October  31, 1994 and 1993,
$7,750,000 and $16,000,000, respectively, of the Senior Bank Note was available;
$7,750,000  was   outstanding  at  October  31,  1994  and  no  borrowings  were
outstanding at October 31, 1993. The revolving credit facility was guaranteed by
certain key executives and stockholders of the Company.

     In January  1995,  the Senior Bank Note was  assigned to Omnicom  (see Note
10). As a result of this assignment,  the available  commitment was increased to
$20,000,000,  the  revolving  credit  facility was  terminated  and the term was
extended to December 10, 1995. Interest is payable at prime plus 2%.

     In  1992,  certain  terms  of the  Senior  Subordinated  Notes  due in 1995
("Senior  Notes") were amended.  For $5 million of such Notes, the cash interest
rate was capped at 14.25% effective  August 1, 1991.  Interest that increases by
one quarter  percent every six months from August 1, 1991 until the Senior Notes
have been  registered  under the Securities Act of 1993 will be capitalized  and
paid on  redemption,  but no later than August  1995.  The  interest  rate on $6
million of the Senior Notes has been fixed at 13.25% effective August 1, 1991.

     In  October  1993,  the  maturity  dates of the Junior  Subordinated  Notes
("Junior  Notes")  were  extended  from  July  31,  1995 to July  31,  2005  and
participants  in the Junior  Notes were  offered the  ability to exchange  their
participation in the Junior Notes for participation in a new Equity Appreciation
Rights  Plan  (see Note 6). As a result of  acceptances  of this  proposal,  the
outstanding  principal  and accrued  interest in the Junior Notes was reduced by
$20,425,000 at October 31, 1993 and charged to paid-in capital.

     Borrowing  arrangements contain restrictive covenants which require,  among
other  things,  the  maintenance  of  minimum  cash  flow  and  working  capital
requirements, and certain limitations on capital expenditures and the payment of
dividends.

Redeemable Preferred Stock:

     The Preferred Stock has no voting rights and does not participate in Common
Stock dividends.  The Preferred Stock is entitled to cumulative  dividends equal
to 9% of the liquidation preference of shares held by the Plan if such amount is
paid in cash,  or 10% of the  liquidation  preference  if such amount is paid in
shares of Preferred Stock, or any combination thereof. In addition, the trustees
of the Plan have the right to compel the  redemption of Preferred  Stock held by
the Plan in an aggregate  amount not to exceed  $500,000 per year.  In the event
the Preferred Stock is not redeemed  within 180 days from the date  surrendered,
then such  surrendered  shares shall be entitled to dividends at the rate of 14%
per annum. In 1994, 1993 and 1992,  stock dividends equal to 13,750,  11,272 and
9,290 shares of Preferred Stock, respectively, were issued to the Plan.

     In the event of liquidation or sale of  substantially  all of the assets of
the Company,  holders of the Preferred Stock will be entitled to receive, before
any distribution to holders of Common Stock, $100 per share plus any accrued but
unpaid  dividends.  The Preferred  Stock may be redeemed,  subject to applicable
law,  at the end of eight  years at the option of the  Company or the holders of
such Preferred Stock, provided that the Senior Bank Note and Senior Subordinated
Notes have been paid in full,  and, at any time at the option of the holder,  to
the extent the shares  sought to be redeemed are  allocated for the benefit of a
Plan  participant  who is entitled to a distribution  of his account  balance in
such Plan. The purchase price for redemption  would be equal to the  liquidation
preference plus any unpaid dividends.  The sale of such Preferred Stock to third
parties will be subject to the right of first refusal by the Company.


                                      F-11
<PAGE>

                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

6.  Stockholders' Equity:

Common Stock:

     The Class A and Class B Common Stock are alike in all respects  except that
the Class A Common  Stock has  certain  registration  and  preferential  rights,
including  the right to receive  additional  shares,  and the holders of Class A
Common Stock have the right to approve certain transactions.  Holders of Class A
Common Stock also are entitled to receive, in consideration for and upon payment
of an amount equal to the par value thereof, additional shares of Class A Common
Stock in the event  that  additional  shares  of Class B Common  Stock or equity
participation   units  are  issued  or  granted  in  connection   with  dilutive
transactions as defined in the Company's restated  certificate of incorporation.
In addition, the Chiat/Day Profit Sharing and 401(k) Plan (the "Plan") (see Note
7) is entitled to receive, for no consideration, additional Class B Common Stock
in the event of certain  issuances of Common Stock to the majority  stockholder.
At  October  31,  1994,  13,434  additional  shares of Class A Common  Stock are
entitled to be received by current  Class A  stockholders  due to  anti-dilution
provisions.  In conjunction  with the  transaction  discussed in Note 8, 765,000
shares of Class B Common Stock were repurchased by the Company for approximately
$348,000.

Restricted Stock Plan:

     In August 1988, the Board of Directors of the Company approved a restricted
stock  purchase plan for which  100,000,000  shares of Class B Common Stock were
reserved.  These shares are offered for sale to certain key employees and others
selected by the Board of Directors  at a purchase  price to be  determined  from
time to time by the Company.  The shares of stock  purchased under the plan vest
over a five-year period of employment  beginning from the date of purchase.  The
plan provides that upon  termination  of  employment,  vested shares may be sold
back to or  purchased  by the Company at book value at date of sale.  Non-vested
shares  may be sold  back to or  purchased  by the  Company  at the lower of the
original  purchase  price or book value at date of sale.  At October  31,  1994,
59,809,695 shares remain unissued.

Equity Participation Plan:

     Under an equity  participation  plan  approved by the Board of Directors of
the  Company in August  1988,  the  Company  may grant up to  50,000,000  equity
participation  units to eligible  participants.  All full-time  employees of the
Company are eligible to be selected as participants in the equity  participation
plan.  Each equity  participation  unit is  equivalent  in value to one share of
Class B Common  Stock and is treated in the same manner as Class B Common  Stock
with respect to its priority in the event of a liquidation.

     Equity  participation  units  awarded  under the plan vest over a five-year
period  of  employment  beginning  from  the  date of  award.  Participants  are
entitled,  upon the redemption of equity participation units, to receive payment
in cash  determined by  multiplying  the number of vested  equity  participation
units by the  increase  between the book value per unit (as defined in the plan)
as of the date of grant (which is  determined  to be zero when the book value is
negative)  and the book  value  per unit as of the  valuation  date  immediately
preceding the date of redemption.  As of October 31, 1994, there were 26,591,110
equity  participation  units  available  for  award.  In  conjunction  with  the
transaction  described  in Note 8,  2,970,000  equity  participation  units were
relinquished to the Company.

Equity Appreciation Rights Plan:

     Under an Equity Appreciation Rights Plan approved by the Board of Directors
of the Company in October 1993,  the Company may grant up to  54,084,848  equity
appreciation rights to eligible participants.  Only Junior Note participants (as
defined in the plan) are eligible to be awarded equity appreciation rights under
the plan. Each equity  appreciation right is equivalent in value to one share of
Class B Common  Stock and is treated in the same manner as Class B Common  Stock
with respect to its priority in the event of a liquidation.


                                      F-12
<PAGE>


                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

6.  Stockholders' Equity, Continued:

     Equity appreciation rights awarded under the plan are 41.27% vested in each
participant on the date of award except for certain  participants  that are 100%
vested on the date of award.  Participants  not 100% vested at the date of award
become fully vested 21 months from October 31, 1993 based upon conditions stated
in the plan. Upon redemption of the equity appreciation rights, participants are
entitled to receive  payment in cash  determined  by  multiplying  the number of
equity appreciation  rights by the increase,  if any, between the book value per
unit (as  defined in the plan and  determined  to be zero when the book value is
negative) as of October 31, 1993 and the book value per unit as of the valuation
date immediately preceding the date of redemption. As of October 31, 1994, there
were 36,939,112 equity appreciation rights outstanding.

7. Employee Benefit Plans:

     Effective  November 1, 1990,  the  Chiat/Day  inc.  Advertising  Employees'
Profit  Sharing and Pre-Tax  Savings  Investment  Plan (the  "401(k)  Plan") was
merged into the  Chiat/Day  Holdings,  Inc.  Employee  Profit  Sharing Plan (the
"Profit  Sharing  Plan"),  formerly  known  as the  Chiat/Day  inc.  Advertising
Employee Stock Ownership Plan ("ESOP"), to form the Chiat/Day Profit Sharing and
401(k) Plan (the "Plan"), a defined contribution plan.

     The Company contributed cash of $250,000 in 1994 and preferred stock with a
liquidation  value of $275,000 for the fiscal year ended  October 31,  1994.  In
February 1994 and 1993 the Company made stock  contributions of $781,000 related
to its 1993 obligation.  The Company  contributed cash of $315,000 and preferred
stock with a  liquidation  value of $450,000 for the  obligation  related to the
fiscal year ended October 31, 1992. The Company has certain future fixed minimum
contributions  of  $525,000,  in stock and cash,  to the Plan for  fiscal  years
ending October 31, 1995 to October 31, 2000.

8.  Disposition Of Foreign Subsidiary:

     On February 16, 1993 (effective January 1, 1993), the Company completed the
transfer of the stock of its  foreign  subsidiary  to FCB for no  consideration.
Concurrent with the transfer of shares to FCB, the Company  exercised its option
to acquire  $10,350,000  of debt owed to the bank by the foreign  subsidiary for
$700  and  agreed  to  accept  from  FCB,  in full  satisfaction  of such  debt,
$1,380,000  plus future  contingent  payments up to a maximum of $3,450,000.  In
1994, the Company received $653,000 from FCB in contingent payments.

     Future  payments  are  contingent  upon  certain  future  conditions  being
satisfied as specified  in the debt  restructuring  deed between the Company and
FCB. Any future payments will be recognized as income when received.

     The net loss from operations for the two months ended December 31, 1992 and
the year ended October 31, 1992 is reflected as loss from  operations of foreign
subsidiary in the consolidated statements of operations.  The Company recognized
a gain on the disposal of such subsidiary in 1993.

     The financial  results as of and for the two months ended December 31, 1992
and the year ended October 31, 1992 are summarized as follows:

                                                      1993              1992
                                                 ------------      ------------
Fee and commission income ..................     $  3,069,000      $ 22,708,000
Operating (loss) profit ....................         (933,000)        1,983,000
Other nonoperating income (expense) ........          296,000        (1,971,000)
Net loss ...................................         (637,000)          (12,000)

Current assets .............................       17,951,000        22,211,000
Total assets ...............................       53,341,000        58,418,000
Current liabilities ........................       19,268,000        23,880,000
Long-term debt .............................       31,656,000        32,578,000
Total liabilities ..........................       51,585,000        57,198,000
Total stockholders' equity .................        1,756,000         1,220,000



                                      F-13
<PAGE>


                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)

9.  Commitments And Contingencies:

Litigation:

     The Company is involved in legal  actions  arising in the normal  course of
business.  After taking into  consideration  legal counsel's  evaluation of such
actions,  management  is of the  opinion  that  their  outcome  will  not have a
material effect on the Company's  consolidated  financial position or results of
operations.

     On October 26, 1992 and November 20, 1992, the Company settled two lawsuits
which were filed in 1990 related to real estate  matters.  The aggregate cost of
such settlements was $6,246,000.  In 1992, the Company recognized an incremental
charge of  $3,200,000  related to these  lawsuits.  Adequate  provision  for the
balance of the settlements was made in prior years.

Leases:

     The  Company  recorded  a  $25,848,000  charge  in 1993  related  to  costs
associated  with certain real estate  operating  leases.  Effective  November 1,
1993,  Advertising  entered into a new real estate  operating  lease in New York
that will enable the  Company to  significantly  reduce  future  rental  expense
through a reduction  in the total amount of space  leased.  Occupancy of the new
space occurred in 1994 and the net future rental  obligations  and related costs
for the write-off of fixed assets  abandoned of $18,054,000  associated with the
old  lease  have  been  accrued  in  1993.  $11,776,000  of  net  future  rental
obligations remain at October 31, 1994.  $6,062,000 of the charge related to the
early  termination of a lease and other costs  incurred in conjunction  with the
consolidation  of operations into one location at the Company's  headquarters in
California and the write-off of fixed assets  abandoned in conjunction with such
lease termination.  The remaining balance of $1,732,000 represents a reserve for
costs in excess of  anticipated  sublease  income for other  property  leased in
California.

     The Company leases  facilities and equipment under various  operating lease
agreements  expiring  at various  dates  through  the year 2015.  The  aggregate
minimum future  commitments under such leases (excluding the old New York lease)
are as follows:

        Years Ending
        October 31,
        -----------
            1995 .......................................   $  4,395,000
            1996 .......................................      3,716,000
            1997 .......................................      4,150,000
            1998 .......................................      3,892,000
            1999 and thereafter ........................     47,998,000
                                                            -----------
                                                            $64,151,000
                                                            ===========

      Rental  expense  for  leases was  $5,580,000,  $9,422,000  and  $9,140,000
(excluding rental expense related to the Company's foreign  subsidiary  disposed
of in 1993) for the years ended October 31, 1994, 1993 and 1992, respectively.

10.  Subsequent Event:

     On May 11, 1995, the Company signed an agreement whereby TBWA International
Inc., a wholly-owned subsidiary of Omnicom Group Inc. ("Omnicom"),  will acquire
the  assets of the  Company's  businesses  and assume  substantially  all of its
liabilities in exchange for Omnicom common stock. The sale is conditional on the
registration  of  the  Omnicom  common  stock  on  Form  S-4,  clearance  by the
appropriate  governmental  agencies,  approval  by a majority  of the  Company's
stockholders and certain other  conditions.  The sale is anticipated to close by
August 1995.


                                      F-14
<PAGE>


                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

                     CONSOLIDATED CONDENSED BALANCE SHEETS

                                     ASSETS

                                                   January 31,       January 31,
                                                      1995              1994
                                                  ------------     -------------
Current assets:
   Cash and cash equivalents .................    $ 19,054,000     $ 11,786,000

Receivables:
   Client accounts receivable ................      25,243,000       26,425,000
   Expenditures billable to clients ..........      16,722,000        6,222,000
   Income tax receivable .....................         681,000          665,000
   Notes and other receivables ...............         871,000          913,000
   Notes receivable from employees ...........       1,390,000        1,084,000
   Less: allowance for doubtful accounts .....      (3,971,000)      (2,656,000)
                                                  ------------     ------------
                                                    40,936,000       32,653,000

Prepaid expenses and other ...................       1,087,000        1,250,000
                                                  ------------     ------------
         Total current assets ................      61,077,000       45,689,000
                                                  ------------     ------------

Fixed assets, at cost:
   Furniture and fixtures ....................       3,205,000        1,162,000
   Office equipment ..........................       4,966,000        3,764,000
   Leasehold improvements ....................       9,174,000        6,582,000
   Construction in progress ..................            --          1,839,000
                                                  ------------     ------------
                                                    17,345,000       13,347,000
   Less: accumulated depreciation
      and amortization .......................      (6,429,000)      (4,666,000)
                                                  ------------     ------------
                                                    10,916,000        8,681,000
                                                  ------------     ------------
Other assets:
  Notes receivable ...........................       3,166,000          166,000
  Other ......................................       2,904,000        5,085,000
                                                  ------------     ------------
                                                     6,070,000        5,251,000
                                                  ------------     ------------
                                                  $ 78,063,000     $ 59,621,000
                                                  ============     ============

  The accompanying notes to consolidated condensed financial statements are an
                     integral part of these balance sheets.

                                      F-15
<PAGE>


                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

                     CONSOLIDATED CONDENSED BALANCE SHEETS


<TABLE>
<CAPTION>
                                LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

                                                                             January 31,       January 31,
                                                                                1995              1994
                                                                            -----------        -----------
<S>                                                                         <C>                 <C>      
      Current liabilities: 
         Current portion of long-term debt ...........................      $28,746,000         $7,312,000
         Accounts payable and advanced billings ......................       84,672,000         73,441,000
         Other accrued liabilities ...................................       14,743,000         13,600,000
                                                                            -----------        -----------

               Total current liabilities .............................      128,161,000         94,353,000
                                                                            -----------        -----------

      Long-term debt, net of current portion .........................       10,661,000         28,665,000

      Other non-current liabilities ..................................       12,043,000         14,745,000

      Redeemable preferred stock, cumulative, $.01 par value; 
         200,000 shares authorized;
         issued and outstanding - 140,818 in 1995;
         121,218 in 1994; liquidation value of 
         $14,082,000 in 1995 .........................................       14,082,000         12,122,000

      Stockholders' equity (deficit):
         Class A common stock, $.01 par value;  
            75,000,000  shares authorized;
            issued and outstanding - 16,749,344 in 1995
            and 1994 .................................................          167,000            167,000

         Class B common stock, $.01 par value; 200,000,000  
            shares authorized; issued and outstanding - 
            40,190,305 in 1995 and 41,015,305 in 1994 ................          402,000            410,000

         Additional paid-in capital ..................................       26,288,000         26,280,000
         Foreign currency translation adjustment .....................         (347,000)          (519,000)
         Accumulated deficit .........................................     (109,120,000)      (112,328,000)
                                                                            -----------        -----------
                                                                            (82,610,000)       (85,990,000)

         Less:  treasury stock at cost; 3,222,075 Class A Common
            shares and 196,840 shares Class B Common shares in
            1995 and 1994 ............................................       (4,274,000)        (4,274,000)
                                                                            -----------        -----------

               Total stockholders' equity (deficit) ..................      (86,884,000)       (90,264,000)
                                                                            -----------        -----------

                                                                            $78,063,000        $59,621,000
                                                                            ===========        ===========
</TABLE>

  The accompanying notes to consolidated condensed financial statements are an
                     integral part of these balance sheets.

                                      F-16
<PAGE>
                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

                CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS


                                                  Three months ended January 31,
                                                  ------------------------------
                                                      1995             1994
                                                  ------------     ------------
Fee and commission income ....................    $ 17,798,000     $ 19,591,000

Costs and expenses:
   Salaries and employee benefits ............      12,801,000       11,431,000
   Selling, general and administrative .......       5,685,000        6,211,000
                                                  ------------     ------------
                                                    18,486,000       17,642,000

   Operating (loss) profit ...................        (688,000)       1,949,000

Interest income (expense):
   Interest expense ..........................        (697,000)        (735,000)
   Interest income ...........................         240,000          126,000
                                                  ------------     ------------
                                                      (457,000)        (609,000)
                                                  ------------     ------------

      (Loss) income before income 
        tax provision ........................      (1,145,000)       1,340,000

Income tax provision .........................        (359,000)         (81,000)
                                                  ------------     ------------

      Net (loss) income ......................    ($ 1,504,000)    $  1,259,000
                                                  ============     ============

 The accompanying notes to consolidated condensed financial statements are an
                     integral part of these statements.

                                      F-17
<PAGE>



                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

                CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>

                                                           Three months ended January 31,
                                                           ------------------------------
                                                                 1995            1994
                                                            ------------    ------------
<S>                                                         <C>             <C>  
Increase (Decrease) in Cash and Cash Equivalents:
Cash flows from operating activities:       
  Net (loss) income .....................................   ($ 1,504,000)   $  1,259,000
                                                             -----------    ------------
Adjustments to reconcile net (loss) income to net cash
 provided by operating activities:
  Depreciation and amortization .........................        750,000         567,000
  Provision for losses on receivables ...................        (36,000)        438,000
  Amortization of discount on long-term debt ............          2,000           4,000
  (Decrease) in interest payable ........................       (144,000)       (161,000)
  Decrease in income tax receivable .....................        213,000            --   
  Preferred stock dividends issued to profit sharing plan         10,000            --   
  Change in assets and liabilities
    Decrease in receivables .............................     31,522,000      24,204,000
    (Increase) decrease in prepaid expenses and other ...       (351,000)         42,000
    (Decrease) in accounts payable and advanced billings     (27,423,000)    (31,513,000)
    (Decrease) in income tax payable ....................     (1,132,000)           --   
    Increase in other accrued liabilities ...............      2,910,000         876,000
    (Decrease) in other noncurrent liabilities ..........       (757,000)       (688,000)
                                                            ------------    ------------
    Total adjustments ...................................      5,564,000      (6,231,000)
                                                            ------------    ------------

    Net cash provided (used) by operating activities ....      4,060,000      (4,972,000)
                                                            ------------    ------------

  Cash flows from investing activities:
    Purchases of fixed assets, net of retirements .......       (202,000)     (1,526,000)
    (Increase) in other assets ..........................       (658,000)        (84,000)
                                                            ------------    ------------
      Net cash used in investing activities .............       (860,000)     (1,610,000)
                                                            ------------    ------------

  Cash flows from financing activities:
    Debt borrowings .....................................      9,997,000      14,998,000
                                                            ------------    ------------
      Net cash provided by financing activities .........      9,997,000      14,998,000

  Effect of exchange rate changes on cash ...............         26,000         (23,000)
                                                            ------------    ------------
  Net increase in cash and cash equivalents .............     13,223,000       8,393,000
  Cash and cash equivalents at beginning of period ......      5,831,000       3,393,000
                                                            ------------    ------------
  Cash and cash equivalents at end of period ............   $ 19,054,000    $ 11,786,000
                                                            ============    ============
  Supplemental disclosures:
    Interest ............................................   $    829,000    $    877,000
                                                            ============    ============
    Income taxes ........................................   $  1,279,000    $     68,000
                                                            ============    ============

</TABLE>

 The accompanying notes to consolidated condensed financial statements are an
                     integral part of these statements.

                                      F-18
<PAGE>

                   CHIAT/DAY HOLDINGS, INC. AND SUBSIDIARIES

              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS

     1) The consolidated  condensed interim financial statements included herein
have  been  prepared  by  Holdings,  without  audit,  pursuant  to the rules and
regulations of the Securities and Exchange  Commission.  Certain information and
footnote  disclosures  normally  included in  financial  statements  prepared in
accordance with generally accepted accounting  principles have been condensed or
omitted pursuant to such rules and regulations,  although Holdings believes that
the disclosures are adequate to make the information presented not misleading.

     2) These statements reflect all adjustments  consisting of normal recurring
accruals  which,  in  the  opinion  of  management,  are  necessary  for a  fair
presentation of the information  contained  therein.  It is suggested that these
consolidated  condensed  financial  statements be read in  conjunction  with the
consolidated financial statements and notes thereto included in Holdings' latest
fiscal report.

     3)  Results of  operations  for the  interim  periods  are not  necessarily
indicative of annual results.



                                      F-19
<PAGE>

                                    PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

Item 20. Indemnification of Directors and Officers.

     The Registrant's Certificate of Incorporation contains a provision limiting
the  liability  of  directors  (except  for  approving  statutorily   prohibited
dividends,  share  repurchases  or  redemptions,   distributions  of  assets  on
dissolution or loans to directors) to acts or omissions in bad faith,  involving
intentional  misconduct  or a knowing  violation  of the law,  or  resulting  in
personal gain to which the director was not legally  entitled.  The Registrant's
By-Laws  provide  that an officer or director  will be  indemnified  against any
costs or  liabilities,  including  attorneys fees and amounts paid in settlement
with the  consent of the  registrant  in  connection  with any claim,  action or
proceeding to the fullest extent permitted by the New York Business  Corporation
Law.

     Section  722(a) of the New York  Business  Corporation  Law provides that a
corporation  may  indemnify  any officer or director,  made or  threatened to be
made, a party to an action other than one by or in the right of the corporation,
including  an  action  by or in the  right  of any  other  corporation  or other
enterprise,  which any  director  or  officer of the  corporation  served in any
capacity at the request of the corporation, because he was a director or officer
of the corporation,  or served such other corporation or other enterprise in any
capacity,  against judgments,  fines,  amounts paid in settlement and reasonable
expenses,  including  attorneys'  fees  actually and  necessarily  incurred as a
result of such action, or any appeal therein, if such director or officer acted,
in good faith,  for a purpose which he  reasonably  believed to be in, or in the
case of service for any other corporation or other  enterprise,  not opposed to,
the best interests of the corporation and, in criminal actions, in addition, had
no reasonable cause to believe that his conduct was unlawful.

     Section  722(c) of the New York  Business  Corporation  Law provides that a
corporation  may  indemnify  any officer or director  made,  or threatened to be
made,  a party to an action by or in the right of the  corporation  by reason of
the fact that he is or was a director of the  corporation,  or is or was serving
at the  request  of the  corporation  as a  director  of  officer  of any  other
corporation of any type or kind, or other  enterprise,  against  amounts paid in
settlement  and  reasonable  expenses,  including  attorneys'  fees actually and
necessarily incurred by him in connection with the defense or settlement of such
action,  or in connection  with an appeal  therein,  if such director or officer
acted, in good faith,  for a purpose which he reasonably  believed to be in, or,
in the case of service for another corporation or other enterprise,  not opposed
to, the best interests of the  corporation.  The corporation  may not,  however,
indemnify any officer or director pursuant to Section 722(c) in respect of (1) a
threatened  action,  or a pending action which is settled or otherwise  disposed
of, or (2) any claim,  issue or matter as to which such  person  shall have been
adjudged to be liable to the corporation, unless and only to the extent that the
court in which the action was brought or, if no action was brought, any court of
competent jurisdiction,  determines in its discretion, that the person is fairly
and  reasonably  entitled to indemnity  for such portion of the  settlement  and
expenses as the court deems proper.

     Section  723 of the New York  Business  Corporation  Law  provides  that an
officer or director  who has been  successful  on the merits or otherwise in the
defense of a civil or criminal  action of the character set forth in Section 722
is entitled to indemnification as permitted in such section.  Section 724 of the
New York Business  Corporation Law permits a court to award the  indemnification
required by Section 722.

     The Registrant has entered into  agreements with its directors to indemnify
them for  liabilities  or costs  arising out of any alleged or actual  breach of
duty, neglect,  errors or omissions while serving as a director.  The Registrant
also  maintains  and  pays  premiums  for  directors'  and  officers'  liability
insurance policies.

Item 21.  Exhibits and Financial Statement Schedules.

      (a) See Exhibit Index

      (b) See the financial  statement  schedules  included in Omnicom's  Annual
Report  on  Form  10-K  incorporated  in this  Prospectus/Information  Statement
included in this Registration Statement.


                                      II-1
<PAGE>

Item 22.  Undertakings.

      (a) The undersigned Registrant hereby undertakes:

          (1) To file,  during  any  period  in which  offers or sales are being
     made, a post-effective amendment to this Registration Statement:

               (i) To include any prospectus required by Section 10(a)(3) of the
          Securities Act of 1933;

               (ii) To reflect  in the  prospectus  any facts or events  arising
          after the effective date of this  Registration  Statement (or the most
          recent post-effective amendment thereof) which, individually or in the
          aggregate, represent a fundamental change in the information set forth
          in this Registration Statement; and

               (iii) To include any  material  information  with  respect to the
          plan of  distribution  not previously  disclosed in this  Registration
          Statement  or  any  material  change  to  such   information  in  this
          Registration Statement.

          Provided  however,  that paragraphs (1)(i) and (1)(ii) shall not apply
     if the information required to be included in a post-effective amendment by
     those  paragraphs is contained in periodic  reports filed by the Registrant
     pursuant to Section 13 or Section 15(d) of the  Securities  Exchange Act of
     1934 that are incorporated by reference in this Registration Statement.

          (2) That,  for the  purpose of  determining  any  liability  under the
     Securities Act of 1933, each such post-effective  amendment shall be deemed
     to be a new  registration  statement  relating  to the  securities  offered
     therein,  and the offering of such  securities at that time shall be deemed
     to be the initial bona fide offering thereof.

          (3) To remove from registration by means of  post-effective  amendment
     to this Registration Statement any of the securities being registered which
     remain unsold at the termination of the offering.

     (b) The undersigned  Registrant  further  undertakes  that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
Registrant's  annual report pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 that is  incorporated  by  reference  in this  Registration
Statement  shall be deemed to be a new  registration  statement  relating to the
securities  offered  therein,  and the offering of such  securities at that time
shall be deemed to be the initial bona fide offering thereof.

     (c) (1) The undersigned Registrant hereby undertakes as follows: that prior
to any public reoffering of the securities registered hereunder through use of a
prospectus  which is a part of this  Registration  Statement,  by any  person or
party who is deemed to be an underwriter within the meaning of Rule 145(c) under
the Securities Act, the issuer  undertakes that such reoffering  prospectus will
contain the  information  called for by the  applicable  registration  form with
respect to reofferings by persons who may be deemed underwriters, in addition to
the information called for by the other Items of the applicable form.

          (2) The Registrant  undertakes that every prospectus (i) that is filed
     pursuant to paragraph (1) immediately  preceding,  or (ii) that purports to
     meet  the  requirements  of  section  10(a)(3)  of the  Act  and is used in
     connection  with an  offering of  securities  subject to Rule 415 under the
     Securities Act, will be filed as a part of an amendment to the registration
     statement and will not be used until such amendment is effective, and that,
     for purposes of determining any liability under the Securities Act of 1933,
     each such post-effective amendment shall be deemed to be a new registration
     statement relating to the securities  offered therein,  and the offering of
     such  securities  at that time shall be deemed to be the initial  bona fide
     offering thereof.

     (d) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors,  officers or persons  controlling the
Registrant pursuant to the foregoing  provisions,  or otherwise,  the Registrant
has been advised that in the opinion of the Securities  and Exchange  Commission
such  indemnification  is against  public policy as expressed in the Act and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than the payment by the Registrant of expenses incurred
or paid by a director,  officer or  controlling  person of the Registrant in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being


                                      II-2
<PAGE>

registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.

     (e) The undersigned Registrant hereby undertakes to respond to requests for
information  that is incorporated  by reference into the Prospectus  pursuant to
Items 4, 10(b),  11 or 13 of this Form,  within one  business  day of receipt of
such  requests,  and to send the  incorporated  documents by first class mail or
other equally  prompt means.  This includes  information  contained in documents
filed subsequent to the effective date of the Registration Statement through the
date of the responding to the request.

     (f) The undersigned  Registrant  hereby  undertakes to supply by means of a
post-effective  amendment  all  information  concerning a  transaction,  and the
company  being  acquired  involved  therein,  that  was not the  subject  of and
included in the Registration Statement when it became effective.


                                      II-3
<PAGE>



                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
has duly caused this  Registration  Statement  to be signed on its behalf by the
undersigned,  thereunto duly  authorized,  in the City of New York, State of New
York, on June 7, 1995.


                                    OMNICOM GROUP INC.
                                    Registrant


                                    By:  /s/ BRUCE CRAWFORD
                                       --------------------------
                                             Bruce Crawford
                                             President and Chief
                                             Executive Officer


                               POWER OF ATTORNEY

     KNOW ALL MEN BY THESE  PRESENTS,  that each  officer or director of Omnicom
Group Inc. whose signature appears below constitutes and appoints Bruce Crawford
and Barry J. Wagner, and each of them, his true and lawful  attorney-in-fact and
agent, with full and several power of substitution and  resubstitution,  for him
and in his name, place and stead, in any and all capacities,  to sign any or all
amendments,  to this  Registration  Statement,  and to file the  same,  with all
exhibits  thereto,  and  other  documents  in  connection  therewith,  with  the
Securities and Exchange  Commission,  granting unto said  attorneys-in-fact  and
agent full power and  authority  to do and perform  each and every act and thing
requisite and  necessary to be done in and about the  premises,  as fully to all
intents and purposes as they or he might or could do in person, hereby ratifying
and confirming all that said  attorneys-in-fact  and agents or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.



                                      II-4
<PAGE>

                                   SIGNATURES

     Pursuant  to  the   requirements  of  the  Securities  Act  of  1933,  this
Registration  Statement  has been signed below by the  following  persons in the
capacities and on the dates indicated:

<TABLE>
<CAPTION>

                       Signature                                    Title                              Date
                      ----------                                    -----                              ----
        <S>                                              <C>                                        <C>
                 /S/ BRUCE CRAWFORD
        --------------------------------------              President and Chief                     June 7, 1995            
                   (Bruce Crawford)                     Executive Officer and Director

                  /S/ FRED J. MEYER
        --------------------------------------            Chief Financial Officer                   June 7, 1995           
                   (Fred J. Meyer)                               and Director

                  /S/ DALE A. ADAMS
        --------------------------------------               Controller (Principal                  June 7, 1995           
                   (Dale A. Adams)                            Accounting Officer)


        --------------------------------------
                  (Bernard Brochand)                               Director   
                                              
              /S/ LEONARD S. COLEMAN, JR.
         --------------------------------------
              (Leonard S. Coleman, Jr.)                            Director                         June 7, 1995

              /S/ ROBERT J. CALLANDER
        --------------------------------------
                (Robert J. Callander)                              Director                         June 7, 1995

                /S/ JAMES A. CANNON
        --------------------------------------                     
                  (James A. Cannon)                                Director                         June 7, 1995

                /S/ PETER I. JONES   
         --------------------------------------                    
                   (Peter I. Jones)                                Director                         June 7, 1995

                 /S/ JOHN R. PURCELL                    
         --------------------------------------                    Director                         June 7, 1995
                   (John R. Purcell)    

                 /S/ KEITH L. REINHARD                                 
         --------------------------------------                    Director                         June 7, 1995
                  (Keith L. Reinhard)        
                            
                /S/ ALLEN ROSENSHINE                               Director                         June 7, 1995
         --------------------------------------
                  (Allen Rosenshine)   
                                 
                 /S/ GARY L. ROUBOS                                Director                         June 7, 1995
         --------------------------------------
                   (Gary L. Roubos)         

                             
         --------------------------------------                    Director
                (Quentin I. Smith, Jr.)    
                              
                 /S/ ROBIN B. SMITH                                                  
         --------------------------------------                    Director                         June 7, 1995
                   (Robin B. Smith)

                  /S/ JOHN D. WREN
         --------------------------------------                    Director                         June 7, 1995
                   (John D. Wren)   

                /S/ WILLIAM G. TRAGOS                  
         --------------------------------------                    Director                         June 7, 1995
                  (William G. Tragos)  
  
                 /S/ EGON P.S. ZEHNDER                 
         --------------------------------------                    Director                         June 7, 1995
                  (Egon P.S. Zehnder)                                    
</TABLE>


                                      II-5
<PAGE>



<TABLE>
<CAPTION>


                                              INDEX TO EXHIBITS

 Exhibit
 Number                                     Description of Exhibit                                      Page
- --------                                    ----------------------                                      ----
<S>       <C>                                                                                           <C>
  2.1     Asset Purchase Agreement dated May 11, 1995, among Chiat/Day Holdings, Inc.,
          Chiat/Day inc. Advertising, Omnicom Group Inc. and TBWA International Inc. ..............

  2.2     Plan of Liquidation of Chiat/Day Holdings, Inc. .........................................

  2.3     Form of Escrow Agreement by and between Chiat/Day inc. Advertising, Chiat/Day
          Holdings, Inc., TBWA International and The Chase Manhattan Bank, N.A.,
          as Escrow Agent .........................................................................

  2.4     Form of Liquidating Trust Agreement by and between Chiat/Day Holdings, Inc., on
          behalf of its stockholders, and Thomas Patty and David C. Wiener, as Trustees ...........

  2.5     Form of Deposit and Pledge Agreement among Chiat/Day inc. Advertising Chiat/Day
          Holdings, Inc., Omnicom Group Inc., TBWA International and The Chase Manhattan
          Bank, as Deposit Agent ..................................................................

  2.6     Stock Purchase Agreement dated May 11, 1995 between Chiat/Day Holdings, Inc.
          and Adelaide Horton (a/k/a the Advertising Stock Sale Agreement) ........................

  2.7     Profit Sharing Plan Purchase Agreement dated as of May 9, 1995 between Chiat/Day
          Holdings, Inc. and Michael Kooper, as Trustee ...........................................

  2.8*    Form of Liquidating Trust Escrow Agreement among Holdings, Advertising and
                       , as Escrow Agent ..........................................................

  5*      Opinion of Davis & Gilbert as to the legality of the Omnicom Common Stock
          registered hereunder ....................................................................

  23.1    Consent of Arthur  Andersen LLP as to  financial  statements  of Omnicom
          Group Inc. ..............................................................................

  23.2    Consent  of  Coopers  &  Lybrand  LLP as to  financial  statements  of
          Chiat/Day Holdings, Inc. ................................................................

  23.3    Consent of Davis & Gilbert (included in Exhibit 5) ......................................

  24      Powers of Attorney (included on signature page) .........................................

- -------------------
 *   To be filed by amendment

                                     

</TABLE>



                            ASSET PURCHASE AGREEMENT

                                  by and among

                              OMNICOM GROUP INC.,

                            TBWA INTERNATIONAL INC.,

                            CHIAT/DAY HOLDINGS, INC.

                                      and

                           CHIAT/DAY INC. ADVERTISING

                               Dated May 11, 1995

<PAGE>


                               TABLE OF CONTENTS

                                   ARTICLE I
                                SALES OF ASSETS

Section 1.1       Company Assets and Liabilities............................   2
        1.1.1     Company Assets Transferred................................   2
        1.1.2     Excluded Company Assets...................................   2
        1.1.3     Assumed Company Liabilities...............................   3
        1.1.4     Retained Company Liabilities..............................   4
Section 1.2       Advertising Assets and Liabilities........................   5
        1.2.1     Advertising Assets Transferred............................   5
        1.2.2     Excluded Advertising Assets...............................   5
        1.2.3     Assumed Advertising Liabilities...........................   6
        1.2.4     Retained Advertising Liabilities..........................   7

                                    ARTICLE II
                           PURCHASE PRICE AND CLOSING

Section 2.1       Purchase Price............................................   8
        2.1.1     Basic Payments............................................   8
        2.1.2     Preferred Stock Loan......................................   9
Section 2.2       Closing...................................................   9
Section 2.3       Purchase of Preferred Stock...............................  11
Section 2.4       Payment of Liabilities and Establishment of 
                     Liquidating Trust......................................  11
Section 2.5       Escrow Agreement..........................................  12
Section 2.6       Dissolution; Distribution of the Company's Properties.....  13
Section 2.7       Payment of Obligations to Rights Holders by Advertising...  13

                                   RTICLE III
                         REPRESENTATIONS OF THE SELLERS

Section 3.1       Execution and Validity of Agreement and 
                     Related Documents......................................  14
        3.1.1     Execution and Validity of Agreement by the Company........  14
        3.1.2     Execution and Validity of Agreement by Advertising........  14
        3.1.3     Execution and Validity of Related Agreements..............  14
Section 3.2       Capitalization, Existence and Good Standing of 
                      the Company...........................................  15
Section 3.2.1     Capitalization............................................  15
        3.2.2     Existence and Good Standing...............................  15
Section 3.3       Subsidiaries and Investments..............................  15
Section 3.4       Financial Statements and No Material Changes..............  16
Section 3.5       Books and Records.........................................  17
Section 3.6       Title to Properties; Encumbrances.........................  17


                                       i
<PAGE>

Section 3.7       Leases....................................................  18
Section 3.8       Contracts.................................................  18
Section 3.9       Restrictive Documents.....................................  19
Section 3.10      Litigation................................................  20
Section 3.11      Taxes.....................................................  20
        3.11.1    Taxes.....................................................  20
        3.11.2    VAT Legislation...........................................  21
        3.11.3    Additional Representations................................  22
Section 3.12      Liabilities...............................................  22
Section 3.13      Insurance.................................................  22
Section 3.14      Intellectual Properties...................................  22
Section 3.15      Compliance with Laws; Licenses and Permits................  23
        3.15.1    Compliance................................................  23
        3.15.2    Licenses..................................................  23
Section 3.16      Client Relations..........................................  24
Section 3.17      Accounts Receivable; Work-in-Process; Accounts Payable....  24
Section 3.18      Employment Relations......................................  24
Section 3.19      Employee Benefit Matters..................................  25
        3.19.1    List of Plans.............................................  25
        3.19.2    Severance.................................................  25
        3.19.3    No Retiree Benefits.......................................  26
        3.19.4    Plan Compliance...........................................  26
        3.19.5    Additional Representations................................  26
Section 3.20      Interests in Customers, Suppliers, Etc....................  26
Section 3.21      Bank Accounts and Powers of Attorney......................  27
Section 3.22      Compensation of Employees.................................  27
Section 3.23      No Changes Since the Balance Sheet Date...................  27
Section 3.24      Required Approvals, Notices and Consents..................  28
Section 3.25      Corporate Controls........................................  29
Section 3.26      Information Supplied......................................  29
Section 3.27      Brokers...................................................  29
Section 3.28      Other Disclosures.........................................  30
Section 3.29      Copies of Documents; Schedules............................  30

                                   ARTICLE IV
                  REPRESENTATIONS OF OMNICOM AND THE PURCHASER

Section 4.1       Existence and Good Standing...............................  31
Section 4.2       Execution and Validity of Agreements and 
                     Related Documents......................................  31
Section 4.3       Restrictive Documents.....................................  31
Section 4.4       Omnicom Stock.............................................  32
Section 4.5       Financial Statements and No Material Changes..............  32
Section 4.6       Litigation................................................  32


                                       ii
<PAGE>

Section 4.7       Consents and Approvals of Governmental Authorities........  33
Section 4.8       Brokers...................................................  33
Section 4.9       Information Supplied......................................  33
Section 4.10      Copies of Documents; Schedules............................  33

                                   ARTICLE V
                            COVENANTS OF THE SELLERS

Section 5.1       Regulatory and Other Approvals............................  33
Section 5.2       HSR Filings...............................................  34
Section 5.3       Investigation by Omnicom and the Purchaser................  34
Section 5.4       No Solicitations..........................................  35
Section 5.5       Conduct of Business.......................................  35
Section 5.6       Financial Information.....................................  38
Section 5.7       Notice and Cure...........................................  38
Section 5.8       Termination of Profit Sharing Plan........................  39
Section 5.9       Consultation..............................................  39
Section 5.10      Company Stockholder Approval..............................  39
Section 5.11      Fulfillment of Conditions.................................  40

                                   ARTICLE VI
                     COVENANTS OF OMNICOM AND THE PURCHASER

Section 6.1       Regulatory and Other Approvals............................  40
Section 6.2       HSR Filings...............................................  40
Section 6.3       Financial Information and Reports.........................  41
Section 6.4       Agreements Regarding Employees............................  41
Section 6.5       Notice and Cure...........................................  42
Section 6.6       Fulfillment of Conditions.................................  42
Section 6.7       Blue Sky; New York Stock Exchange Listing.................  43
Section 6.8       Access to Books and Records...............................  43
Section 6.9       Purchases of Omnicom Stock................................  43
Section 6.10      Financial Results of Combined Businesses..................  43
Section 6.11      Chiat Art Lease; Insurance................................  43
Section 6.12      Exchange Act Filings......................................  44
Section 6.13      Mojo Receivable...........................................  44

                                  ARTICLE VII
                                MUTUAL COVENANTS

Section 7.1       Preparation of Registration Statement.....................  44
Section 7.2       Affiliates' Letters.......................................  45
Section 7.3       Reasonable Efforts to Consummate Transaction..............  46


                                       iii
<PAGE>

Section 7.4       Sales Tax Liability.......................................  46
Section 7.5       Financial Transactions....................................  46
Section 7.6.      Calculation of Revenues...................................  46
        7.6.1     Delivery of Revenues Statement............................  46
        7.6.2     Definition of Annualized Revenues.........................  47
Section 7.7       Public Announcements......................................  48
Section 7.8       Renegotiation of Purchase Price...........................  48

                                  ARTICLE VIII
             CONDITIONS TO OBLIGATIONS OF OMNICOM AND THE PURCHASER

Section 8.1       Representations and Warranties............................  48
Section 8.2       Good Standing Certificates................................  49
Section 8.3       Performance...............................................  49
Section 8.4       Certified Resolutions.....................................  49
Section 8.5       No Litigation.............................................  49
Section 8.6       Regulatory Consents and Approvals.........................  49
Section 8.7       Registration Statement; New York Stock Exchange Listing...  50
Section 8.8       Company Stockholder Approval..............................  50
Section 8.9       Required Approvals, Notices and Consents..................  50
Section 8.10      Pooling of Interests Accounting...........................  50
Section 8.11      Opinion of Counsel........................................  50
Section 8.12      Escrow Agreements.........................................  50
Section 8.13      Employment Agreements.....................................  50
Section 8.14      Non-Competition Agreements................................  51
Section 8.15      Employment/Consulting Agreements..........................  51
Section 8.16      Loss of Client Account....................................  51
Section 8.17      Affiliates Representation Letters.........................  51
Section 8.18      EAR and EPU Holders.......................................  51
Section 8.19      Closing of Profit Sharing Plan Purchase Agreement.........  51
Section 8.20      Repayment of Indebtedness.................................  52
Section 8.21      Material Adverse Effect...................................  52
Section 8.22      Proceedings...............................................  52
Section 8.23      Financial Transactions....................................  52
Section 8.24      Deposit and Pledge Agreement..............................  52

                                   ARTICLE IX
                    CONDITIONS TO OBLIGATIONS OF THE SELLERS

Section 9.1       Representations and Warranties............................  53
Section 9.2       Good Standing Certificates................................  53
Section 9.3       Performance...............................................  53
Section 9.4       Certified Resolutions.....................................  53


                                       iv
<PAGE>

Section 9.5       No Litigation.............................................  53
Section 9.6       Regulatory Consents and Approvals.........................  53
Section 9.7       Registration Statement, New York Stock Exchange Listing...  54
Section 9.8       Company Stockholder Approval..............................  54
Section 9.9       Opinion of Counsel........................................  54
Section 9.10      Employment Agreements.....................................  54
Section 9.11      Employment/Consulting Agreements..........................  54
Section 9.12      Increased Revenues of the Sellers.........................  54
Section 9.13      Proceedings...............................................  55
Section 9.14      Financial Transactions....................................  55
Section 9.15      Incentive Agreement.......................................  55
Section 9.16      Escrow Agreements.........................................  55
Section 9.17      Closing of Profit Sharing Plan Purchase Agreement.........  55
Section 9.18      Material Adverse Effect...................................  55

 
                                   ARTICLE X
                             ADDITIONAL AGREEMENTS

Section 10.1      Change of Name of Sellers.................................  55
Section 10.2      Change of Name of TBWA Advertising Inc....................  56
Section 10.3      Allocation of Purchase Price..............................  56
Section 10.4      Future Tax Returns........................................  56
Section 10.5      Tax Elections.............................................  57
Section 10.6      Canadian Elections........................................  57
Section 10.7      Dispute Resolution........................................  57
Section 10.8      Termination...............................................  58
Section 10.9      Effect of Termination.....................................  58
Section 10.10     Bulk Transfer Laws........................................  58
Section 10.11     No Merger.................................................  59
Section 10.12     Transfer Tax Compliance...................................  59
Section 10.13     Indebtedness to the Purchaser.............................  59

                                   ARTICLE XI
                           SURVIVAL; INDEMNIFICATION

Section 11.1      Survival..................................................  59
Section 11.2      Obligation of the Company to Indemnify....................  60
Section 11.3      Indemnification Procedures................................  60
        11.3.1    Notice of Asserted Liability..............................  60
        11.3.2    Defense of Asserted Liability.............................  60
        11.3.3    Cooperation...............................................  60
        11.3.4    Settlements...............................................  61
Section 11.4      Limitations on Indemnification............................  61


                                      v
<PAGE>

        11.4.1    Indemnity Cushion.........................................  61
        11.4.2    Termination of Indemnification Obligations and
                     Other Limitations......................................  61
        11.4.3    Treatment.................................................  62
        11.4.4    Tax Effects...............................................  62

                                  ARTICLE XII
                                 MISCELLANEOUS

Section 12.1      Expenses..................................................  63
Section 12.2      Governing Law.............................................  63
Section 12.3      Jurisdiction..............................................  63
Section 12.4      Person Defined............................................  63
Section 12.5      Knowledge Defined.........................................  64
Section 12.6      Affiliate Defined.........................................  64
Section 12.7      Captions..................................................  64
Section 12.8      Confidentiality...........................................  64
Section 12.9      Notices...................................................  64
Section 12.10     Parties in Interest.......................................  65
Section 12.11     Severability..............................................  66
Section 12.12     Counterparts..............................................  66
Section 12.13     Entire Agreement..........................................  66
Section 12.14     Amendment.................................................  66
Section 12.15     Third Party Beneficiaries.................................  66
Section 12.16     Extension; Waiver.........................................  66
Section 12.17     Exchange Rate.............................................  66
      


                                       vi
<PAGE>



                                    EXHIBITS

Exhibit A           Escrow Agreement
Exhibit B           Affiliates Representation Letter
Exhibit C           Opinion of Simpson Thacher & Bartlett
Exhibit D           Letter from Coopers & Lybrand LLP
Exhibit E           Letter from Arthur Andersen LLP
Exhibit F           Form Non-Competition Agreement
Exhibit G           Form Jay Chiat Non-Competition Agreement
Exhibit H           Consent Letter
Exhibit I           Opinion of Davis & Gilbert

                                    ANNEXES

Annex I             Additional Tax Representations
Annex II            Additional Employee Benefit Plan Representations

                                   SCHEDULES

Schedule 1.1.4(ix)  Company Guarantees
Schedule 3.2        Foreign Qualifications
Schedule 3.3        Subsidiaries
Schedule 3.4A       Financial Statements
Schedule 3.4B       GAAP Exceptions
Schedule 3.5        Books and Records
Schedule 3.6        Title to Properties; Encumbrances
Schedule 3.7        Leases
Schedule 3.8        Contracts
Schedule 3.9        Restrictive Documents
Schedule 3.10       Litigation
Schedule 3.11       Taxes
Schedule 3.13       Insurance
Schedule 3.14       Intellectual Properties
Schedule 3.16       Client Relations
Schedule 3.19       Employee Benefit Matters
Schedule 3.20       Interests in Customers; Suppliers
Schedule 3.21       Bank Accounts and Powers of Attorney
Schedule 3.22       Compensation of Employees
Schedule 3.23       Changes Since the Balance Sheet Date
Schedule 3.24       Approvals, Notices and Consents of Sellers
Schedule 4.3        Restrictive Documents
Schedule 4.7        Approvals, Notices and Consents of Purchaser
Schedule 5.5        Conduct of Business

                                      vii

<PAGE>

Schedule 6.4        Benefits Offered to Affected Employees
Schedule 7.8        Calculation of EBIT


                                      viii

<PAGE>


                             Index of Defined Terms


Term                                                                       Page
- ----                                                                       ----
Advertising...................................................................1
Advertising Assets............................................................5
Advertising Balance Sheet....................................................16
Advertising Contracts.........................................................6
Advertising Stock Sale Agreement..............................................2
Affected Employees...........................................................41
Affiliate....................................................................64
Agreement.................................................................... 1
Amended and Restated Credit Agreement........................................18
Annualized Revenues..........................................................47
Arbitrator...................................................................57
Asserted Liability...........................................................60
Assets........................................................................5
Assumed Advertising Liabilities...............................................7
Assumed Company Liabilities...................................................3
Assumed Liabilities...........................................................7
Balance Sheet................................................................17
Balance Sheet Date...........................................................17
Businesses....................................................................1
Chiat Consulting Agreement...................................................36
Claims Notice................................................................60
Closing......................................................................10
Closing Date.................................................................10
Clow Employment Agreement....................................................36
Code.........................................................................26
Common Stock.................................................................12
Company.......................................................................1
Company Affiliates...........................................................45
Company Assets................................................................2
Company Balance Sheet........................................................16
Company Contracts.............................................................3
Contributed Stock.............................................................9
Deposit and Pledge Agreement.................................................52
Distribution Date............................................................12
EARs.........................................................................13
EAR Plan.....................................................................13

                                       ix


<PAGE>


Term                                                                       Page
- ----                                                                       ----
EBIT.........................................................................48
EPUs.........................................................................13
EPU Plan.....................................................................13
ERISA........................................................................25
Escrow Agent.................................................................12
Escrow Agreement.............................................................12
Escrow Funds.................................................................12
Excluded Advertising Assets.................................................. 5
Excluded Assets...............................................................6
Excluded Company Assets.......................................................2
Execution Date................................................................1
GAAP.........................................................................17
Gains Tax....................................................................59
General Escrow Fund..........................................................12
Group........................................................................50
HSR Act......................................................................34
Inactive Subsidiary..........................................................16
Indemnified Parties..........................................................60
Information Statement........................................................29
Intellectual Property........................................................23
International................................................................16
Knowledge....................................................................64
Liabilities..................................................................22
Licenses.....................................................................23
Liens.........................................................................2
Liquidating Trust............................................................11
Liquidating Trust Escrow Fund................................................13
Losses.......................................................................60
Lost Clients.................................................................47
Market Value..................................................................9
Material Adverse Effect......................................................20
Measuring Month..............................................................47
Measuring Period.............................................................47
Mojo Receivable..............................................................30
New Clients..................................................................47
Omnicom.......................................................................1
Omnicom Group................................................................41
Omnicom Stock.................................................................8
Original Clients.............................................................47

                                       x


<PAGE>


Term                                                                       Page
- ----                                                                       ----
Person.......................................................................63
Plan.........................................................................25
Post Execution Date Event....................................................39
Preferred Stock..............................................................11
Preferred Stock Purchase Date................................................11
Profit Sharing Plan..........................................................11
Profit Sharing Plan Purchase Agreement.......................................11
Prospectus Materials.........................................................44
Publication Date.............................................................12
Purchase Price................................................................8
Purchase Price Allocation....................................................56
Purchaser.....................................................................1
Registration Statement.......................................................29
Related Group................................................................26
Representatives..............................................................34
Requirements of Law..........................................................23
Retained Advertising Liabilities..............................................7
Retained Company Liabilities..................................................4
Retained Liabilities..........................................................7
Revenues Statement...........................................................47
Sales Taxes..................................................................46
SEC..........................................................................29
Securities Act...............................................................29
Sellers.......................................................................1
Special Escrow Fund..........................................................12
Stockholders.................................................................11
Subsidiary...................................................................16
Taxes........................................................................20
Termination Date.............................................................61
Third Party Claim............................................................60
Transaction Costs............................................................30
Transfer Taxes...............................................................59
VAT..........................................................................20

                                       xi



<PAGE>




                            ASSET PURCHASE AGREEMENT


     ASSET  PURCHASE  AGREEMENT  (the  "Agreement")  dated  May  11,  1995  (the
"Execution  Date") by and  among  OMNICOM  GROUP  INC.,  a New York  corporation
("Omnicom");  TBWA INTERNATIONAL  INC., a Delaware  corporation and wholly-owned
subsidiary of Omnicom (the "Purchaser");  CHIAT/DAY  HOLDINGS,  INC., a Delaware
corporation  (the  "Company");   and  CHIAT/DAY  INC.  ADVERTISING,  a  Delaware
corporation, and wholly-owned subsidiary of the Company ("Advertising"; together
with the Company, sometimes collectively referred to herein as the "Sellers").


                             W I T N E S S E T H :


     WHEREAS,   the  Sellers  are  engaged  in  the  advertising  business  (the
"Businesses");

     WHEREAS,  the Sellers wish to sell,  and the Purchaser  wishes to purchase,
the  assets  of the  Sellers  relating  to  the  Businesses,  and in  connection
therewith,  the  Purchaser has agreed to assume the  liabilities  of the Sellers
relating to the Businesses,  all upon the terms and subject to the conditions of
this Agreement; and

     WHEREAS,  the respective  Boards of Directors of the Company,  Advertising,
Omnicom and the  Purchaser  have approved  this  Agreement and the  transactions
contemplated hereby;

     NOW, THEREFORE, in consideration of the mutual covenants and agreements set
forth in this  Agreement,  and for other good and  valuable  consideration,  the
receipt and sufficiency of which are hereby acknowledged,  the parties do hereby
agree as follows:


                                       1
<PAGE>


                                   ARTICLE I

                                SALES OF ASSETS

     Section 1.1 Company Assets and Liabilities.

     1.1.1  Company  Assets  Transferred.  On  the  terms  and  subject  to  the
conditions set forth in this Agreement, the Company will sell, transfer, convey,
assign and deliver to the Purchaser,  and the Purchaser  will  purchase,  at the
Closing (as defined in Section  2.2),  free and clear of all  mortgages,  liens,
security interests, encumbrances, claims, charges, hypothecates and restrictions
of any kind or character (collectively, "Liens"), except as set forth in Section
3.6, all of the Company's right,  title and interest in, to and under all of the
Company's  assets,  properties and business,  of every kind and  description and
wherever  located,  including  without  limitation,  (i) all of the  issued  and
outstanding  shares of capital stock owned  directly by the Company in any other
corporations  (except for any shares of capital stock owned in  Advertising  and
any other subsidiaries of the Company which are designated on Schedule 3.3 as an
Inactive  Subsidiary  (as  defined in  Section  3.3));  (ii) all of the  assets,
properties and rights of the Company on the Company  Balance Sheet  (referred to
in Section  3.4) as  modified  or changed  between  the  Balance  Sheet Date (as
defined in Section 3.4) and the Closing Date (as defined in Section 2.2) without
violation of the  provisions  of Section  3.23 or Section  5.5;  (iii) the Chiat
Consulting  Agreement  and the Clow  Employment  Agreement  (each as  defined in
Section  5.5(xi) below);  and (iv) all other property,  tangible and intangible,
real, personal or mixed, cash, securities,  bank accounts,  accounts receivable,
goodwill, the trade name "Chiat/Day",  the Company's and Advertising's corporate
name,   advances,   deposits,   prepayments,    inventories,    work-in-process,
expenditures billable to clients, supplies, leaseholds,  leasehold improvements,
fixtures,  machinery,  equipment,  vehicles,  office  furnishings  and fixtures,
claims  of  all  kinds,  rights  under  contracts,   client  lists,  open  media
commitments and purchase orders,  licenses,  insurance policies,  trade names of
the Company and each of its subsidiaries,  trademarks,  trademark  registrations
and  applications,   copyrights,   copyright   registrations  and  applications,
publication  rights,  trade secrets,  all other intellectual  property,  and all
books and records of the Company (collectively, the "Company Assets").

     1.1.2 Excluded  Company  Assets.  Anything in Section 1.1.1 to the contrary
notwithstanding, there shall be excluded from the assets, properties, rights and
business  to  be   transferred   to  the   Purchaser   hereunder  the  following
(collectively,  the "Excluded Company  Assets"):  (i) the corporate seal, minute
book,  charter  documents and stock records of the Company,  (ii) the issued and
outstanding capital stock of Advertising and any Inactive Subsidiary  (including
without  limitation,  Chiat/Day Direct  Marketing,  Inc.),  (iii) rights arising
under the stock purchase agreement of even date herewith between the Company and
Adelaide  Horton  relating to the sale of the capital stock of Advertising  (the
"Advertising  Stock Sale  Agreement"),  other than the right to receive the cash
purchase price  receivable  thereunder to the extent  reflected in the books and



                                       2
<PAGE>

records of the Company,  (iv) any rights of the Company or any subsidiary of the
Company in and to the assets described in Sections 1.2.2(iii) and (iv) below.

     1.1.3 Assumed Company  Liabilities.  In connection with the sale, transfer,
conveyance,  assignment  and  delivery  of the Company  Assets  pursuant to this
Agreement,  on the  terms  and  subject  to the  conditions  set  forth  in this
Agreement, at the Closing, the Purchaser agrees to:

          (i) assume,  pay and discharge in due course all debts and liabilities
     of the Company existing on the Closing Date to the extent duly reflected in
     the books and records of the Company, including without limitation, (x) any
     indebtedness  owing by the Company to Omnicom or any of its  affiliates (as
     defined in Section 12.6) (whether  pursuant to Sections  2.1.2,  2.3 or 7.5
     hereof  or  otherwise),  and (y) all debts and  liabilities  to the  extent
     reflected on the Company  Balance Sheet, as modified or changed between the
     Balance Sheet Date and the Closing Date in the ordinary course of business,
     and  provided  that the  Purchaser  will not assume or  discharge  debts or
     liabilities,  if any,  incurred by the Company as a result of  transactions
     that the Company may enter in violation of this Agreement and which are not
     recorded  on the books and  records  of the  Company,  or  liabilities  not
     related  to the  operating  Businesses  to the extent  provided  in Section
     l.l.4;

          (ii) assume, observe,  perform and fulfill all terms and conditions of
     all executory  contracts,  agreements,  licenses,  leases,  commitments and
     undertakings of the Company ("Company  Contracts") including those incurred
     by the Company  subsequent  to the Balance  Sheet Date,  provided  that the
     Purchaser will not assume or discharge any of the Company Contracts entered
     into in violation of this  Agreement or those  contracts not related to the
     operating  Businesses to the extent  provided in Section  1.1.4  (including
     without limitation those contracts marked on any Schedule to this Agreement
     as not being assigned to and assumed by the Purchaser);

          (iii) assume,  pay and discharge the liability for Sales Taxes arising
     out of the  transfer of the Company  Assets to the  Purchaser to the extent
     provided in Section 7.4;

          (iv) assume, pay and discharge the liability for all Transaction Costs
     (as defined in Section 3.28); and

          (v) assume, pay and discharge the liability for any severance benefits
     payable by the Company as a result of the termination of any employee prior
     to the Closing at the written request of Omnicom or the Purchaser.

     The items referred to in this Section 1.1.3 are collectively referred to as
the "Assumed Company Liabilities".



                                       3
<PAGE>


     1.1.4  Retained  Company  Liabilities.  The  Purchaser  shall not assume by
virtue of this Agreement or the transactions contemplated hereby, and shall have
no liability  for, the following  non-operating  liabilities of the Company (the
"Retained Company Liabilities"):

          (i)  except as  otherwise  provided  in  Section  1.1.3(iii),  any tax
     liability  arising  out of or in  connection  with or  resulting  from  the
     transactions contemplated by this Agreement;

          (ii) any  obligation of the Company to distribute to its  stockholders
     or the  Liquidating  Trust (as defined in Section  2.4) or the Escrow Funds
     (as  defined in Section  2.5) or  otherwise  apply the  Purchase  Price (as
     defined in Section 2.1) paid to it pursuant to this Agreement;

          (iii) any  liability  or  obligation  under the  Profit  Sharing  Plan
     Purchase Agreement (as defined in Section 2.3);

          (iv) any  liability or  obligation of the Company for taxes imposed on
     or measured by the income or capital of the  Company,  sales,  payroll,  or
     other  Taxes (as defined in Section  3.11),  or any  interest or  penalties
     thereon,  applicable to or arising from any period,  except with respect to
     periods  ending on or prior to October 31, 1994 to the extent  provided for
     on the Company Balance Sheet;

          (v) any  liability or  obligation of the Company which was required to
     be disclosed to the Purchaser  pursuant to this Agreement and which was not
     so disclosed,  provided  that any liability or obligation  reflected on the
     Company  Balance  Sheet  shall be  deemed  to have  been  disclosed  to the
     Purchaser to the extent reserved for thereon;

          (vi) any  liability  or  obligation  of the Company  arising  from the
     failure  of the  Company  to perform  or  discharge  any of its  agreements
     contained herein;

          (vii) any  claim,  cause of  action,  proceeding  or other  litigation
     pending or threatened on the Closing Date or which is initiated at any time
     thereafter,  against  the  Company  and  which is  based  on  acts,  facts,
     circumstances,  events or  conditions  occurring  or existing  prior to the
     Closing except to the extent reserved  against on the Company Balance Sheet
     or to the extent disclosed to the Purchaser on Schedule 3.10;

          (viii) any liability or obligation  under the  Advertising  Stock Sale
     Agreement;

          (ix) any  liability or  obligation  of the Company under any guarantee
     issued by the Company,  except for those  guarantees  set forth on Schedule
     1.1.4(ix);

          (x) except as otherwise  provided in Section  1.1.3,  any liability or
     obligation of the Company with respect to any plan, policy,  arrangement or



                                       4
<PAGE>

     agreement  providing  employment  benefits or  compensation to employees or
     severance payments (if any) arising solely by reason of the consummation of
     this Agreement,  including any Plan referred to in Section 3.19, other than
     (x) employment,  consulting or severance  agreements and Plans specifically
     assumed by the  Purchaser,  (y) any  liability  reserved for on the Company
     Balance  Sheet to the extent  reserved  for thereon,  or (z) any  liability
     incurred  between  the Balance  Sheet Date and the  Closing  Date and which
     relates to the ordinary and normal course of business;

          (xi) any liability or obligation of the Company arising under the Deed
     of Transfer and  Acceptance of Shares  agreement,  dated  February 16, 1993
     between the Company and FCB International, Inc.; and

          (xii) any  liability  or  obligation  of the  Company  incurred  by or
     accruing to the Company after the Closing Date unless specifically  assumed
     by the Purchaser under this Agreement.

     Section 1.2 Advertising Assets and Liabilities.

     1.2.1  Advertising  Assets  Transferred.  On the terms and  subject  to the
conditions set forth in this Agreement, Advertising will sell, transfer, convey,
assign and deliver to the Purchaser,  and the Purchaser  will  purchase,  at the
Closing, free and clear of all Liens, except as set forth in Section 3.6, all of
Advertising's  right,  title and interest in, to and under all of  Advertising's
assets,  properties  and business,  of every kind and  description  and wherever
located,  including  without  limitation,  (i) all of the issued and outstanding
shares of capital stock directly owned by Advertising  (except for any shares of
capital stock owned in any subsidiaries  which are designated on Schedule 3.3 as
an  Inactive  Subsidiary),  (ii) all of the  assets,  properties  and  rights of
Advertising  on the  Advertising  Balance Sheet  (referred to in Section 3.4) as
modified or changed  between the Balance Sheet Date and the Closing Date without
violation of the  provisions  of Section 3.23 or Section 5.5 and (iii) all other
property,  tangible and intangible,  real, personal or mixed, cash,  securities,
bank accounts, accounts receivable,  goodwill, advances, deposits,  prepayments,
inventories,  work-in-process,   expenditures  billable  to  clients,  supplies,
leaseholds,  leasehold improvements,  fixtures, machinery,  equipment, vehicles,
office  furnishings and fixtures,  claims of all kinds,  rights under contracts,
client lists,  open media commitments and purchase orders,  licenses,  insurance
policies,  trademarks,  trademark  registrations and  applications,  copyrights,
copyright registrations and applications, publication rights, trade secrets, all
other  intellectual   property,   and  all  books  and  records  of  Advertising
(collectively,  the "Advertising  Assets";  and together with the Company Assets
but excluding the Excluded Assets (as defined in Section 1.2.2 below), sometimes
collectively referred to herein as the "Assets").

     1.2.2  Excluded  Advertising  Assets.  Anything  in  Section  1.2.1  to the
contrary notwithstanding,  there shall be excluded from the assets,  properties,
rights and business to be transferred  to the Purchaser  hereunder the following



                                       5
<PAGE>

(collectively, the "Excluded Advertising Assets"; and together with the Excluded
Company  Assets,  sometimes  collectively  referred  to herein as the  "Excluded
Assets"):  (i) the  corporate  seal,  minute book,  charter  documents and stock
records of  Advertising,  (ii) the issued and  outstanding  capital stock of the
Company and any Inactive  Subsidiary  (including  without  limitation  Chiat/Day
Direct  Marketing,  Inc.),  (iii) any and all rights of  Advertising  in, to and
under the lease relating to, all tenant  improvements  made to and all furniture
and other  appurtenances  from time to time on the premises of, the  residential
townhouse  at 149 East  38th  Street,  New  York,  New York and (iv) any and all
rights  of  Advertising  in or to the legal  action  entitled  Chiat/Day  Direct
Marketing,  Inc. f/k/a  Perkins/Butler  Direct  Marketing,  Inc. v. National Car
Rental Systems, Inc., No. 93 Civ. 2717 (S.D.N.Y.), including without limitation,
the sole and exclusive  right to prosecute such legal action and to any proceeds
resulting  therefrom  received  after  Closing,  whether  by  way  of  judgment,
settlement  or otherwise  (the value of such asset  having been  obtained by the
Purchaser  through the right to receive the cash purchase price receivable under
the  Advertising  Stock Sale Agreement to the extent  reflected in the books and
records of the Company);  provided, however, if prior to the Closing such action
is fully  resolved,  whether  by  judgment,  settlement  or  otherwise,  and the
proceeds  thereof  are  received  by  Advertising,  such  asset  shall not be an
Excluded Asset.

     1.2.3  Assumed  Advertising  Liabilities.  In  connection  with  the  sale,
transfer, conveyance, assignment and delivery of the Advertising Assets pursuant
to this Agreement,  on the terms and subject to the conditions set forth in this
Agreement, at the Closing, the Purchaser agrees to:

          (i) assume,  pay and discharge in due course all debts and liabilities
     of Advertising existing on the Closing Date to the extent duly reflected in
     the books and records of Advertising, including without limitation, (x) any
     indebtedness  owing by  Advertising  to  Omnicom  or any of its  affiliates
     (whether  pursuant to Sections 2.1.2, 2.3 or 7.5 hereof or otherwise),  and
     (y) all debts and  liabilities to the extent  reflected on the  Advertising
     Balance  Sheet,  as modified or changed  between the Balance Sheet Date and
     the Closing Date in the  ordinary  course of  business,  provided  that the
     Purchaser  will not  assume  or  discharge  debts or  liabilities,  if any,
     incurred by Advertising as a result of  transactions  that  Advertising may
     enter in  violation  of this  Agreement  and which are not  recorded on the
     books  and  records  of  Advertising  or  liabilities  not  related  to the
     operating  Businesses to the extent  provided in Section  l.2.4  (including
     without limitation those contracts marked on any Schedule to this Agreement
     as not being assigned to and assumed by the Purchaser);

          (ii) assume, observe,  perform and fulfill all terms and conditions of
     all executory  contracts,  agreements,  licenses,  leases,  commitments and
     undertakings  of Advertising  ("Advertising  Contracts"),  including  those
     incurred by Advertising subsequent to the Balance Sheet Date, provided that
     the Purchaser will not assume or discharge any of the Advertising Contracts
     entered into in violation of this Agreement or those  contracts not related
     to the  operating  Businesses  to the  extent  provided  in  Section  1.2.4



                                       6
<PAGE>


     (including  without  limitation  those contracts  marked on any Schedule to
     this Agreement as not being assigned to and assumed by the Purchaser);

          (iii) assume,  pay and discharge the liability for Sales Taxes arising
     out of the  transfer  of the  Advertising  Assets to the  Purchaser  to the
     extent as provided in Section 7.4; and

          (iv)  assume,  pay and  discharge  the  liability  for  any  severance
     benefits  payable  by  Advertising  as a result of the  termination  of any
     employee  prior to the  Closing  at the  written  request of Omnicom or the
     Purchaser.

     The items referred to in this Section 1.2.3 are collectively referred to as
the "Assumed  Advertising  Liabilities";  and together with the Assumed  Company
Liabilities, collectively, the "Assumed Liabilities."

     1.2.4 Retained Advertising  Liabilities.  The Purchaser shall not assume by
virtue of this Agreement or the transactions contemplated hereby, and shall have
no liability for, the following  non-operating  liabilities of Advertising  (the
"Retained  Advertising  Liabilities";  and together  with the  Retained  Company
Liabilities,   sometimes  collectively  referred  to  herein  as  the  "Retained
Liabilities"):

          (i)  except as  otherwise  provided  in  Section  1.2.3(iii),  any tax
     liability  arising  out of or in  connection  with or  resulting  from  the
     transactions contemplated by this Agreement;

          (ii) any obligation of Advertising to distribute to its stockholder or
     the  participants  in the EAR Plan and EPU Plan (as  defined in Section 2.7
     below) or the Liquidating  Trust Escrow Fund (as defined in Section 2.7) or
     the Escrow Funds or otherwise  apply the Purchase Price paid to it pursuant
     to this Agreement;

          (iii) any liability or obligation under the lease agreement dated June
     1, 1987, as amended, relating to the residential townhouse at 149 East 38th
     Street, New York, New York;

          (iv) any liability or obligation of Advertising under the EAR Plan and
     the EPU Plan;  

          (v) any liability or obligation of Advertising for taxes imposed on or
     measured by the income or capital of Advertising,  sales, payroll, or other
     Taxes or any interest or penalties  thereon,  applicable to or arising from
     any period,  except with  respect to periods  ending on or prior to October
     31, 1994 to the extent provided for on the Advertising Balance Sheet;



                                       7
<PAGE>


          (vi) any liability or obligation of Advertising  which was required to
     be disclosed to the Purchaser  pursuant to this Agreement and which was not
     so disclosed,  provided  that any liability or obligation  reflected on the
     Advertising  Balance  Sheet shall be deemed to have been  disclosed  to the
     Purchaser to the extent reserved for thereon;

          (vii) any liability or obligation  of  Advertising  arising out of the
     failure  of  Advertising  to  perform or  discharge  any of its  agreements
     contained herein;

          (viii) except as otherwise provided in Section 1.2.3, any liability or
     obligation of Advertising with respect to any plan, policy,  arrangement or
     agreement  providing  employment  benefits or  compensation to employees or
     severance benefits (if any) arising solely by reason of the consummation of
     this Agreement,  including any Plan referred to in Section 3.19, other than
     (x) employment,  consulting or severance  agreements and Plans specifically
     assumed by the Purchaser, (y) any liability reserved for on the Advertising
     Balance  Sheet to the extent  provided  for thereon,  or (z) any  liability
     incurred  between  the Balance  Sheet Date and the  Closing  Date and which
     relates to the ordinary and normal course of business;

          (ix)  any  claim,  cause of  action,  proceeding  or other  litigation
     pending or threatened on the Closing Date or which is initiated at any time
     thereafter  against   Advertising  and  which  is  based  on  acts,  facts,
     circumstances,  events or  conditions  occurring  or existing  prior to the
     Closing except to the extent provided for on the Advertising  Balance Sheet
     or to the extent disclosed to the Purchaser on Schedule 3.10; and

          (x) any liability or obligation of Advertising incurred by or accruing
     to Advertising  after the Closing Date unless  specifically  assumed by the
     Purchaser under this Agreement.


                                   ARTICLE II

                           PURCHASE PRICE AND CLOSING

     Section 2.1 Purchase Price. In full  consideration  for the purchase by the
Purchaser of the Assets,  the purchase  price (the  "Purchase  Price")  shall be
calculated and paid by the Purchaser as follows:

     2.1.1  Basic  Payments.  (a) At the  Closing,  the  Purchaser  will pay the
Company  shares of Omnicom  Group Inc.  common  stock,  par value $.50 per share
("Omnicom Stock"), having an aggregate Market Value (as defined below) of (i) if
the Closing Date is on or prior to October 31, 1995, (x) $11,180,563 plus (y) an
amount equal to $2,418 multiplied by the number of days in the period commencing
on the Closing  Date and ending on October 31, 1995 or (ii) if the Closing  Date
is after October 31, 1995 and on or prior to December 31, 1995, (1)  $11,930,880


                                       8
<PAGE>

plus (2) an  amount  equal to  $2,418  multiplied  by the  number of days in the
period  commencing  on the Closing Date and ending on December 31, 1995, in each
case  rounded to the nearest  full share.  As used in this  Agreement  the term,
"Market Value" shall mean the average of the closing prices per share of Omnicom
Stock  reported on the New York Stock  Exchange for the 20  consecutive  trading
days ending three  business  days  immediately  prior to the Closing  Date.  The
closing  price for each day  shall be the  closing  price on the New York  Stock
Exchange   Consolidated   Tape  (or  any  successor   composite  tape  reporting
transactions  on the New York Stock Exchange) or, if such a composite tape shall
not be in use or shall not report  transactions  in the Omnicom Stock, or if the
Omnicom Stock shall be listed on a stock  exchange other than the New York Stock
Exchange,  the last reported  sales price regular way on the principal  national
securities  exchange on which the  Omnicom  Stock shall be listed or admitted to
trading (which shall be the national  securities  exchange on which the greatest
number  of shares  of the  Omnicom  Stock has been  traded  during  such  twenty
consecutive  business  days),  or, in either case, if there is no transaction on
any such day, the average of the bid and asked prices regular way on such day.

     (b) At the Closing,  the Purchaser will pay  Advertising  shares of Omnicom
Stock having an aggregate  Market Value of  $14,000,000,  rounded to the nearest
full share.

     (c) All certificates representing Omnicom Stock to be paid by the Purchaser
to the Company or  Advertising  at the Closing shall be registered in such names
and represent such number of shares as the Company and Advertising may request.

     (d) On the Closing Date, the Company shall  contribute to Advertising  such
number  of  shares of  Omnicom  Stock  (valued  at the  Market  Value) as may be
necessary to insure that, after giving effect to the distributions  described in
Section 2.7 hereof, the obligations of the Company and Advertising to holders of
EPUs and EARs (each as defined in Section  2.7 below)  will be  satisfied  (such
contributed shares, the "Contributed Stock").

     2.1.2  Preferred  Stock  Loan.  On the day  prior to the  Closing  Date the
Purchaser shall lend the Company an amount equal to the  outstanding  balance of
the loan (including accrued and unpaid interest) described in Section 2.3(b) and
the Company  shall use the proceeds of such loan from the Purchaser to repay the
loan (including accrued and unpaid interest) described in Section 2.3(b). At the
Closing,  the  Purchaser  shall cancel its loan to the Company  described in the
preceding sentence.

     Section 2.2 Closing. (a) Not more than five days from the occurrence of the
special  meeting of  stockholders  of the Company  contemplated by Section 5.10,
Omnicom shall notify the other parties to this Agreement of its desire to close,
specifying  a  closing  date not more than  thirty  days  following  the date of
mailing of such  notice of its  intention  to close,  provided  that the parties
hereto shall use their best efforts to close on or prior to August 31, 1995, and
provided  further  that if the Closing  does not occur on or prior to August 31,
1995,  the  parties  agree  to use  their  best  efforts  to close as soon as is
practicable  after  October  31,  1995.  The  transfer of the Assets and Assumed



                                       9
<PAGE>

Liabilities  to the  Purchaser  and delivery of the  Purchase  Price in exchange
therefor (the "Closing")  shall take place at 10:00 a.m. at the offices of Davis
& Gilbert,  1740  Broadway,  New York,  New York on the date so determined  (the
"Closing Date"). In the event a proceeding shall have been instituted  attacking
the legality of this Agreement or seeking to enjoin its  consummation,  or there
is a pending dispute being resolved under Section 10.7 to determine  whether the
condition  of Closing set forth in the last  sentence  of Section  8.21 has been
satisfied,   then  the  Closing  Date  shall  be   suspended   pending  a  final
determination  of any such  proceeding  or  dispute,  unless  any  party to this
Agreement avails itself of the right to terminate this Agreement as permitted by
Section 10.8.

     (b) At the Closing,  each of the Sellers shall,  by delivery of appropriate
deeds,  assignments,  bills  of sale or  other  documents  of  transfer  and any
necessary  consents,  transfer  to the  Purchaser  title  as  required  by  this
Agreement  to  all of  the  Assets.  Notwithstanding  anything  to the  contrary
contained  in this  Agreement,  each of the  Sellers  may retain its  respective
stockholder and minute books, stock record books and such of its other corporate
and  accounting  records as it may be required to keep in order to conclude  its
affairs,  liquidate and dissolve, in the case of the Company, or to continue its
existence, in the case of Advertising,  but the Sellers shall afford Omnicom and
the  Purchaser  such  reasonable  access  to such  records  as  Omnicom  and the
Purchaser may require.

     (c) At the Closing,  the Purchaser shall deliver to the Sellers one or more
written  instruments  of assumption in such form as the Sellers or their counsel
shall  reasonably  request to effect the assumption by the Purchaser as required
by this Agreement of all of the Assumed Liabilities.

     (d) Each of the  Sellers  will,  from time to time,  at the  request of the
Purchaser,  whether at or after the Closing Date, execute and deliver such other
and further instruments of conveyance,  assignments, transfer and consent as the
Purchaser  or  its  counsel  may  reasonably  require  for  the  most  effectual
conveyance  and  transfer of the Assets to the  Purchaser,  and the Sellers will
assist the  Purchaser in the  collections  and  reduction to  possession  of the
Assets and the Businesses.

     (e)  Anything in this  Agreement to the  contrary  notwithstanding,  in the
event an assignment or purported  assignment of any of the Company  Contracts or
Advertising  Contracts,  or any claim,  right or benefit  arising  thereunder or
resulting  therefrom,  without  the  consent  of other  parties  thereto,  would
constitute a breach  thereof or would not result in the Purchaser  receiving all
of the rights of the Company or Advertising  thereunder,  such contract shall be
deemed  not to have been  assigned  by the  Sellers to the  Purchaser.  In those
circumstances,  if requested by the  Purchaser,  the Sellers will use their best
efforts to obtain any such  consent.  If such  consent  is not  obtained  and is
required to effectively  assign the Company Contract or Advertising  Contract to
the  Purchaser,  the Sellers will cooperate with the Purchaser in any reasonable



                                       10
<PAGE>

arrangement to provide the Purchaser  with the full claims,  rights and benefits
under any such Company Contracts or Advertising Contracts, including enforcement
at the cost and for the  benefit of the  Purchaser  of any and all rights of the
Company  or  Advertising,  as the case may be,  against  a third  party  thereto
arising out of the breach or cancellation by such third party or otherwise,  and
any amount  received by the Company or Advertising  in respect  thereof shall be
held for and paid over to the Purchaser.

     Section 2.3 Purchase of Preferred  Stock. (a) On or about July 1, 1995 (the
"Preferred  Stock Purchase  Date"),  the Trustee of the Chiat/Day Profit Sharing
Plan and 401(k) Plan (the "Profit Sharing  Plan"),  the sole record owner of the
Preferred  Stock,  cumulative,  $.01 par value per share,  of the  Company  (the
"Preferred  Stock"),  will sell for a cash  payment  of  $14,081,773.93  all the
shares of Preferred  Stock it owns to the Company  pursuant to the terms of that
certain  agreement  of even date  herewith  (the "Profit  Sharing Plan  Purchase
Agreement") between Michael Kooper, a Trustee of the Profit Sharing Plan and the
Company.

     (b) On the Preferred Stock Purchase Date,  Omnicom shall guarantee or cause
one of its affiliates to guarantee a loan to the Company in the principal amount
of  $14,081,773.93  from a bank acceptable to Omnicom and on terms acceptable to
Omnicom,  and the Company  shall apply the proceeds of such loan to purchase the
Preferred Stock pursuant to the Profit Sharing Plan Purchase Agreement.

     Section 2.4 Payment of Liabilities and Establishment of Liquidating  Trust.
Immediately  upon Closing,  the Company shall make provision for the payment and
satisfaction  of all  obligations and liabilities of the Company and Advertising
not constituting  Assumed  Liabilities.  In the course of its orderly winding-up
process,  the  Company  shall  cause to be  created  a  liquidating  trust  (the
"Liquidating  Trust")  for and on  behalf of the  Company's  Class A and Class B
stockholders  (collectively,  the "Stockholders").  Approval of the creation and
operation  of the  Liquidating  Trust,  as well as the  identity of (or means of
selecting) the trustee or trustees thereof,  shall be included in the resolution
to be acted upon by the Company's  stockholders  entitled to vote upon and adopt
the plan of voluntary  dissolution.  Such  resolution  shall provide for (x) the
Company's  Stockholders'  acceptance  of  such  trustee  or  trustees  as  their
collective agent under the terms of the Liquidating  Trust; and (y) such trustee
or trustees (i) to receive on their behalf  liquidating  distributions  from the
Company;  (ii) to act as the agent of the Company's  Stockholders  in connection
with the administration of the Escrow Agreement,  from and after the transfer by
the  Company  to the  Liquidating  Trust of the  Company's  right and  interests
therein;  (iii)  to  respond  to  the  assertion  of  any  and  all  claims  for
indemnification by the Purchaser, and to assert claims, pursuant to the terms of
the Escrow Agreement,  and the provisions of this Agreement  pertaining thereto;
and (iv) to complete the winding up of the Company's  affairs and payment of its
liabilities  not assumed by the Purchaser  pursuant to this  Agreement  from the
assets of the  Liquidating  Trust.  The  terms of the  Liquidating  Trust  shall
include provisions, among others, which:


                                       11
<PAGE>


     (a)  provide  for  receipt  from  the  Company  of all  of the  liquidating
distributions  (other than the  initial  distribution  described  in Section 2.6
hereof) from the Company for and on behalf of the Company's Stockholders,  which
receipt  shall  include  the  Company's  interests  and  right  to  receive  any
distributions  from the General Escrow Fund and the Special Escrow Fund (as such
terms are defined below in Section 2.5), and the Omnicom Stock;

     (b) provide for the trustee or trustees (and their successor  trustees,  if
any) to serve as the  party  designated  to act for the  Company  and for and on
behalf of the Stockholders, under the Escrow Agreement; and

     (c) provide that the duration of the Liquidating Trust will extend at least
to the termination of the Escrow Agreement.

     Section 2.5 Escrow Agreement.  Solely to fund (together on a pro-rata basis
with the holders of EARs and EPUs) and secure the indemnification obligations of
the Company  described in Section 11.2, on the Distribution Date the Company for
and on behalf of itself and the  Stockholders  (i) shall  transfer  to The Chase
Manhattan Bank, N.A., as escrow agent (the "Escrow  Agent"),  10% of the Omnicom
Stock  received by the Company  under  Section  2.1.1(a)  (after  deducting  the
Contributed  Stock)  to be held in the  separate  general  escrow  account  (the
"General  Escrow  Fund")  created  pursuant to the terms of that certain  Escrow
Agreement  (the "Escrow  Agreement")  in the form  attached  hereto as Exhibit A
among the Company,  Advertising,  the Purchaser  and the Escrow Agent,  and (ii)
shall  transfer to the Escrow  Agent  whole  shares of Omnicom  Stock  having an
aggregate Market Value of $1,700,000 multiplied by a fraction,  the numerator of
which is the number of shares of Class A common stock of the Company and Class B
common stock of the Company  (collectively,  "Common Stock")  outstanding on the
Closing Date and the  denominator of which is the sum of the number of shares of
Common Stock and the number of EARs and EPUs  outstanding on the Closing Date to
be held in the separate  special escrow account (the "Special Escrow Fund";  and
together with the General Escrow Fund, sometimes collectively referred to herein
as the "Escrow Funds") created pursuant to the terms of Escrow Agreement. To the
extent that the Company  transfers shares of Omnicom Stock received  pursuant to
Section  2.1.1(a) into the Escrow  Funds,  such shares shall be valued at Market
Value.  The Escrow Funds shall also contain shares of Omnicom Stock deposited by
Advertising  pursuant to Section 2.7 below. The term "Distribution Date" as used
in this Agreement shall mean one of the following dates: (a) if the Closing Date
occurs on or before  October 31, 1995,  the date shall be the earlier of (x) the
date on  which  Omnicom  makes  publicly  available  interim  financial  results
satisfying all applicable  FASB  pooling-of-interests  requirements  covering at
least  thirty  days of  post-Closing  combined  operations  of  Omnicom  and the
Businesses of the Company and Advertising  acquired  hereunder (the "Publication
Date") and (y)  October 30,  1995;  and (b) if the  Closing  Date  occurs  after
October 31, 1995, the date shall be the Publication Date.


                                       12
<PAGE>


     Section 2.6 Dissolution;  Distribution of the Company's Properties. As soon
as  practicable  after the  Closing,  the Company  shall file a  Certificate  of
Dissolution  with the  Secretary of State of the State of Delaware and dissolve.
As soon  as  practicable  on or  after  the  Distribution  Date  and  after  the
establishment  of the  Liquidating  Trust,  the Company shall  distribute to its
Stockholders  such number of shares of Omnicom  Stock  delivered  at the Closing
pursuant to Section 2.1.1(a),  less (x) any shares of Omnicom Stock used to fund
the Escrow  Funds,  on behalf of the  Stockholders,  and (y) 5% of the shares of
Omnicom Stock received by the Company under Section 2.1.1(a) after deducting the
Contributed  Stock which shall be delivered to the Liquidating  Trust, on behalf
of the  Stockholders,  to fund (together on a pro-rata basis with the holders of
EARs and EPUs) the payment and  satisfaction  of any obligations and liabilities
of the Company and Advertising not constituting  Assumed Liabilities and (z) the
Contributed  Stock. It is intended that the sale of the Assets,  the purchase of
the Preferred Stock and Class B common stock pursuant to the Profit Sharing Plan
Purchase  Agreement,  and  the  distribution  to the  Stockholders  in  complete
liquidation of the Company,  shall not give rise to dissenters'  rights in favor
of the Company's Stockholders under Delaware law.

     Section 2.7 Payment of Obligations to Rights Holders by Advertising. On the
Distribution  Date,  Advertising  (for and on behalf  of itself  and each of the
holders of Equity  Appreciation  Rights  ("EARs")  issued  under the 1993 Equity
Appreciation  Rights  Plan of the  Company  (the  "EAR  Plan"),  and each of the
holders of Equity  Participation  Awards  ("EPUs") issued under the 1988 Amended
and Restated  Equity  Participation  Plan of the Company (the "EPU Plan")),  (i)
shall  transfer to the Escrow  Agent 10% of the Omnicom  Stock  delivered at the
Closing pursuant to Section  2.1.1(b) or as Contributed  Stock to be held in the
General  Escrow Fund  created  pursuant to the Escrow  Agreement  and (ii) shall
transfer to the Escrow Agent whole  shares of Omnicom  Stock having an aggregate
Market Value of $1,700,000  multiplied by a fraction,  the numerator of which is
the number of EARs and EPUs  outstanding on the Closing Date and the denominator
of which is the sum of the  number of shares of Common  Stock and the  number of
EARs and EPUs  outstanding  on the Closing Date to be held in the Special Escrow
Fund  created  pursuant to the Escrow  Agreement,  in order in each case to fund
(together  on  a  pro-rata   basis  with  the   Stockholders)   and  secure  the
indemnification  obligations of the Company described in Section 11.2 below, and
(iii) shall transfer to a separate  escrow fund (the  "Liquidating  Trust Escrow
Fund") 5% of the shares of Omnicom Stock received by  Advertising  under Section
2.1.1(b) or as Contributed  Stock to fund (together on a pro rata basis with the
Stockholders) the payment and satisfaction of any obligations and liabilities of
the Company and Advertising not  constituting  Assumed  Liabilities.  As soon as
practicable  on or after the  Distribution  Date and prior to the closing of the
Advertising Stock Sale Agreement, Advertising shall distribute to the holders of
EARs and EPUs such number of shares of Omnicom  Stock  delivered  at the Closing
pursuant  to Section  2.1.1(b)  and shares of Omnicom  Stock  received  from the
Company as the Contributed  Stock pro rata in accordance  with their  interests,
less  any  shares  of  Omnicom  Stock  used to fund  the  Escrow  Funds  and the
Liquidating  Trust  Escrow Fund as  aforesaid.  To the extent  that  Advertising


                                       13
<PAGE>

transfers  shares of Omnicom Stock received  pursuant to Section  2.1.1(b) or as
Contributed  Stock into the Escrow Funds,  such shares shall be valued at Market
Value.

                                  ARTICLE III

                         REPRESENTATIONS OF THE SELLERS

     The Sellers,  jointly and  severally,  represent,  warrant and agree to and
with Omnicom and the Purchaser as follows:

     Section 3.1 Execution and Validity of Agreement and Related Documents.

     3.1.1  Execution and Validity of Agreement by the Company.  The Company has
the full  corporate  power and  authority  to enter into this  Agreement  and to
perform  its  obligations  hereunder,  provided  that  certain  matters  require
Stockholder  approval as provided in Section 5.10. The execution and delivery of
this  Agreement  by  the  Company  and  the  consummation  of  the  transactions
contemplated  hereby  have  been  authorized  by the Board of  Directors  of the
Company.  This Agreement has been duly and validly executed and delivered by the
Company and, assuming due  authorization,  execution and delivery by Omnicom and
the  Purchaser,  constitutes  the legal,  valid and  binding  obligation  of the
Company  enforceable  against it in  accordance  with its terms,  provided  that
certain matters require Stockholder approval as provided in Section 5.10.

     3.1.2 Execution and Validity of Agreement by  Advertising.  Advertising has
the full  corporate  power and  authority  to enter into this  Agreement  and to
perform its obligations hereunder.  The execution and delivery of this Agreement
by Advertising and the consummation of the transactions contemplated hereby have
been  authorized by the Board of Directors of Advertising,  and the Company,  as
its sole  stockholder.  This  Agreement  has been duly and validly  executed and
delivered by Advertising and, assuming due authorization, execution and delivery
by  Omnicom  and  the  Purchaser,  constitutes  the  legal,  valid  and  binding
obligation of Advertising enforceable against it in accordance with its terms.

     3.1.3 Execution and Validity of Related Agreements. Each of the Sellers has
the full  corporate  power and authority to enter into the Escrow  Agreement and
the Deposit and Pledge Agreement  referred to in Section 8.24 and to perform its
obligations under each such agreement; and the execution and delivery of each of
such agreements and the  consummation of the transactions  contemplated  thereby
have been duly authorized by the Boards of Directors of the Sellers. Each of the
Escrow  Agreement and the Deposit and Pledge Agreement has been duly and validly
executed and delivered by each Seller and, assuming due authorization, execution
and delivery by the other  parties  thereto,  constitutes  the legal,  valid and
binding obligation of each Seller enforceable  against each Seller in accordance
with its terms,  provided that certain matters require  Stockholder  approval as
provided in Section 5.10. The Company has the full corporate power and authority


                                       14
<PAGE>

to enter into the  Advertising  Stock Sale Agreement and the Profit Sharing Plan
Purchase  Agreement and to perform its  obligations  under each such  agreement,
provided  that  certain  matters  require  Stockholder  approval  as provided in
Section 5.10; and the execution and delivery of each of such  agreements and the
consummation of the transactions  contemplated thereby have been duly authorized
by the Board of  Directors of the Company.  Each of the  Advertising  Stock Sale
Agreement  and the Profit  Sharing  Plan  Purchase  Agreement  has been duly and
validly executed and delivered by the Company and,  assuming due  authorization,
execution  and delivery by the other  parties  thereto,  constitutes  the legal,
valid and binding obligation of the Company enforceable against it in accordance
with its terms,  provided that certain matters require  Stockholder  approval as
provided in Section 5.10.

     Section 3.2 Capitalization, Existence and Good Standing of the Company.

     3.2.1  Capitalization.   The  Company  has  an  authorized   capitalization
consisting  of  75,000,000  shares of Class A common  stock,  $.01 par value per
share, of which  13,527,269  shares are issued and outstanding and no shares are
held in Treasury; 200,000,000 shares of Class B common stock, $.01 par value per
share, of which  39,993,465  shares are issued and outstanding and no shares are
held in Treasury;  and 200,000 shares of Preferred Stock,  cumulative,  $.01 par
value per share, of which  140,817.7393  shares are issued and outstanding.  All
such  outstanding  shares have been duly  authorized  and validly issued and are
fully  paid and  non-assessable  and have not been  issued in  violation  of any
preemptive  rights  of  stockholders.  No other  class of  capital  stock of the
Company is authorized or outstanding.  Except as  contemplated  under the Profit
Sharing Plan Purchase  Agreement and except for the  repurchase  agreements  set
forth on Schedule  3.8,  there are no  outstanding  options,  warrants,  rights,
calls,  commitments,  conversion  rights,  rights  of  exchange,  plans or other
agreements of any character providing for the purchase,  issuance or sale of any
shares of the capital stock of the Company,  or providing for the payment of any
additional monies in respect of the Company's previous  repurchase of any shares
of its capital stock.

     3.2.2  Existence  and Good  Standing.  The  Company is a  corporation  duly
organized,  validly existing and in good standing under the laws of the State of
Delaware, with the full corporate power and authority to own its property and to
carry on its  business all as and in the places  where such  properties  are now
owned or operated or such business is now being  conducted.  Except as set forth
on  Schedule  3.2,  the Company  has not  qualified  to do business as a foreign
corporation in any  jurisdiction,  and neither the character nor location of the
properties  owned or  leased by the  Company,  nor the  nature  of the  business
conducted by the Company,  requires such qualification in any jurisdiction.  The
Company is in good standing in each state or other  jurisdiction  in which it is
qualified to do business as a foreign corporation or foreign branch as set forth
on Schedule 3.2.

     Section 3.3 Subsidiaries and Investments.  Schedule 3.3 contains a true and
complete list of all of the Company's directly and indirectly owned subsidiaries


                                       15
<PAGE>

(individually a "Subsidiary" and collectively the "Subsidiaries").  Schedule 3.3
indicates those Subsidiaries which are inactive,  those which own no assets, and
those which are in the process of liquidation (each, an "Inactive  Subsidiary"),
which list of  Inactive  Subsidiaries  shall be updated  through  the Closing to
include any other  Subsidiaries  falling within such defined term. Except as set
forth in Schedule 3.3,  neither the Company nor any Subsidiary  owns any capital
stock or other equity or ownership or proprietary  interest in any  corporation,
partnership,  association,  trust,  joint venture or other entity.  Schedule 3.3
also sets forth the name,  jurisdiction of organization  and  capitalization  of
each  of the  Subsidiaries,  and a list  of all  of  the  stockholders  of  each
Subsidiary  (indicating  the number of shares  owned by each such  stockholder).
Except for  shares  held by a nominee of the  Company or another  Subsidiary  to
satisfy local law requirements, the Company or another Subsidiary owns of record
and  beneficially  and has valid  title to that  percentage  of the  issued  and
outstanding  shares of capital stock of each Subsidiary as set forth on Schedule
3.3,  free  and  clear of all  Liens.  Each  Subsidiary  is a  corporation  duly
incorporated and organized, validly existing and in good standing under the laws
of its jurisdiction of organization, with the full corporate power and authority
to own its  property and to carry on its business all as and in the places where
such  properties  are now  owned  or  operated  or such  business  is now  being
conducted.  The Canadian  branch of Advertising is duly qualified to do business
in Ontario as an Extra-Provincial  corporation.  Except as set forth on Schedule
3.3, no Subsidiary has qualified to do business as a foreign  corporation in any
jurisdiction, and neither the character nor the location of the properties owned
or leased by the  Subsidiary,  nor the nature of the business  conducted by such
Subsidiary,  requires such qualification in any jurisdiction. Each Subsidiary is
in good standing in each state or other jurisdiction in which it is qualified to
do business as a foreign  corporation or foreign branch as set forth on Schedule
3.3.  Except  for the  Canadian  branch of  Advertising  and the U.K.  branch of
Chiat/Day inc. Advertising International  ("International") and as otherwise set
forth on Schedule 3.3, no Subsidiary has a branch,  agency, place of business or
permanent  establishment  outside of the United States.  All of the  outstanding
shares of capital stock of each Subsidiary have been duly authorized and validly
issued  and are duly  paid and  non-assessable,  and  have  not been  issued  in
violation of any preemptive rights of Stockholders. Except as contemplated under
the  Advertising  Stock  Sale  Agreement,  there  are  no  outstanding  options,
warrants,  rights,  calls,  commitments,  conversion rights, rights of exchange,
plans or other agreements of any character, providing for the purchase, issuance
or sale of any shares of the capital stock of any Subsidiary.

     Section 3.4 Financial  Statements  and No Material  Changes.  Schedule 3.4A
sets forth the  following:  (a) an  audited  consolidated  balance  sheet of the
Company and its  subsidiaries  as at October 31,  1992,  1993 and 1994,  and the
related statements of operations,  stockholders'  equity (deficit) and cash flow
for the  years  then  ended,  reported  on by  Coopers  &  Lybrand,  independent
certified public  accountants,  (b) consolidating  balance sheets of the Company
and Advertising as at October 31, 1994 (such consolidating balance sheets of the


                                       16
<PAGE>

Company and  Advertising  are referred to herein as the "Company  Balance Sheet"
and the "Advertising Balance Sheet,"  respectively),  (c) consolidating  balance
sheets as at October 31, 1994 of the U.S.  offices of  Advertising,  the Toronto
office of Advertising and the London office of  International.  The consolidated
balance  sheet of the  Company  and its  subsidiaries  as at October 31, 1994 is
referred to in this Agreement as the "Balance Sheet". Such financial statements,
including the footnotes  thereto,  are true and correct in all material respects
and have been prepared in accordance  with U.S.  generally  accepted  accounting
principles ("GAAP") consistently applied throughout the periods indicated except
as set forth on Schedule 3.4B.  Each of the  consolidated  balance sheets of the
Company and its subsidiaries fairly presents the consolidated financial position
of the Company and its  subsidiaries at the respective date thereof and reflects
all  claims  against  and all  debts  and  liabilities  of the  Company  and its
subsidiaries,  fixed or contingent, as at the date thereof, required to be shown
thereon  under GAAP,  and the related  statements of  operations,  stockholders'
equity  (deficit)  and cash flow  fairly  present  the  consolidated  results of
operations of the Company and its  subsidiaries,  retained earnings and the cash
flow for the respective  periods  indicated.  Each of the consolidating  balance
sheets as at October 31, 1994 fairly  presents  the  financial  condition of the
applicable  operating  unit at the Balance  Sheet Date and  reflects  all claims
against  and all  debts  and  liabilities  of such  operating  unit,  fixed  and
contingent,  as at such date,  required to be shown  thereon  under GAAP.  Since
October  31, 1994 (the  "Balance  Sheet  Date"),  except for the  execution  and
delivery of this  Agreement and the  transactions  required or permitted to take
place  pursuant  hereto  on or  prior to the  Closing  Date,  there  has been no
material  adverse  change in the assets or  liabilities,  or in the  business or
condition,  financial or otherwise,  in the results of operations of the Company
and its Subsidiaries.

     Section 3.5 Books and Records.  All accounts,  books,  ledgers and official
and other records  material to the business of the Company and its  Subsidiaries
of whatsoever  kind have been properly and accurately  kept and completed in all
material  respects,  and there are no material  inaccuracies or discrepancies of
any kind  contained or reflected  therein.  Except as set forth on Schedule 3.5,
neither  the  Company  nor  any of its  Subsidiaries  have  any of its  records,
systems, controls, data or information recorded, stored, maintained, operated or
otherwise  wholly or partly  dependent  on or held by any means  (including  any
electronic,  mechanical or photographic  process,  whether  computerized or not)
which  (including  all means of access  thereto and therefrom) are not under the
exclusive  ownership and direct control of the Company or such  Subsidiary.  The
Company has  delivered  to the  Purchaser  complete  and  correct  copies of the
Certificate of Incorporation  and By-laws (or equivalent  charter  documents) of
the Company and of each  Subsidiary  which is not an  Inactive  Subsidiary;  and
prior  to  the  Closing  will  deliver  any  approved  amendments,   changes  or
restatements of such instruments.

     Section  3.6  Title  to  Properties;  Encumbrances.  The  Company  and  its
Subsidiaries  have good and valid title to (a) all their  properties  and assets
owned by them (real and personal, tangible and intangible),  including,  without
limitation,  all the properties and assets  reflected in the Balance Sheet,  and
(b) all the properties and assets  purchased by the Company and its Subsidiaries
since the Balance Sheet Date except for properties  and assets  reflected in the


                                       17
<PAGE>

Balance  Sheet or acquired  since the Balance  Sheet Date that have been sold or
otherwise disposed of in the ordinary course of business,  free and clear of all
Liens except as reflected on Schedule 3.6 and except for Liens granted to secure
the  obligations of the Company and  Advertising  under the Amended and Restated
Credit  Agreement  dated as of February 1, 1995 among the Company,  Advertising,
Omnicom and Cargill,  Wilson & Acree, as agent (as such agreement may be amended
from time to time, the "Amended and Restated Credit  Agreement").  The property,
plant and equipment owned by the Company and the  Subsidiaries  taken as a whole
are in a state of good  maintenance and repair and are adequate and suitable for
the purposes for which they are presently being used.

     Section 3.7 Leases.  Neither the Company nor any Subsidiary owns a freehold
interest in any real  property.  Schedule  3.7 contains an accurate and complete
list of all personal  property  leases with a fixed  annual  rental in excess of
$50,000 and all real  property  leases to which the Company or a Subsidiary is a
party (as lessee, lessor, sublessee or sublessor), including without limitation,
leases  which the Company or a Subsidiary  has  subleased or assigned to a third
party and as to which the Company or a Subsidiary remains liable. Each lease set
forth on Schedule 3.7 (or  required to be set forth on Schedule  3.7) is in full
force and effect;  all rents and additional rents due to date on each such lease
have been paid; in each case, the lessee has been in peaceable  possession since
the commencement of the original term of such lease and no waiver, indulgence or
postponement  of the  lessee's  obligations  thereunder  has been granted by the
lessor;  and,  except as set forth in Schedule  3.7,  there exists no default or
event of default  by the  Company or any  Subsidiary  or to the best  knowledge,
information  and  belief of the  Sellers,  by any other  party,  or  occurrence,
condition or act (including the purchase of the Assets  hereunder)  which,  with
the giving of notice, the lapse of time or the happening of any further event or
condition,  would  become a default or event of default  under such  lease,  and
there  are no  outstanding  claims of  breach  or  indemnification  or notice of
default or termination  of any such lease.  Except as set forth on Schedule 3.7,
there are no rent  reviews  under any lease held by the Company or a  Subsidiary
currently  in progress or to  commence  within the next 60 day period.  The real
property and personal property leased by the Company and its Subsidiaries  taken
as a whole is in a state of good  maintenance  and  repair and is  adequate  and
suitable for the purposes for which it is presently  being used, and the Sellers
are not aware of any material repair or restoration  works likely to be required
in  connection  with any of their  leased  properties.  Except  as set  forth on
Schedule 3.7, the Company or a Subsidiary is in physical  possession  and actual
and exclusive occupation of the whole of each of their leased properties.

     Section  3.8  Contracts.  Schedule  3.8 hereto  contains  an  accurate  and
complete list of the following agreements to which the Company or any Subsidiary
is a party: (a) all Plans (as defined in Section 3.19) and Disclosed Schemes (as
defined in Section  1.1 of Annex II  hereto),  (b) any  agreement,  contract  or
commitment  relating to capital  expenditures which involve payments of $250,000
or more in any single or related  transaction,  (c) any  agreement,  contract or
commitment  relating to the making of any loan,  advance or  investment to or in
any Person (as defined in Section  12.4),  which in any case  involves more than


                                       18
<PAGE>

$50,000,  (d) any instrument or arrangement  evidencing or related in any way to
indebtedness (excluding  intercompany  indebtedness) for money borrowed or to be
borrowed,  whether  directly  or  indirectly,  by way of  loan,  purchase  money
obligation,  guaranty (other than the endorsement of negotiable  instruments for
collection in the ordinary course of business),  conditional  sale,  purchase or
otherwise,  which in any case  involves  $50,000  or  more,  (e) any  management
service,  employment,  consulting or any other similar type of contract which is
not cancelable without penalty or other financial obligation within 30 days, (f)
any agreement, contract or commitment limiting its freedom to engage in any line
of business or to compete with any other Person,  including  agreements limiting
its ability to take on  competitive  accounts after the  termination  thereof or
limiting the ability of its  affiliates to take on competitive  accounts  during
the  term  thereof,   but  excluding   standard   exclusivity   requirements  in
agency-client  agreements  entered into in the ordinary course of business,  (g)
any  agreement,  contract or  commitment  not covered by another  clause of this
Section  3.8  which  is  material  to the  businesses  of the  Company  and  its
Subsidiaries taken as a whole, (h) any collective bargaining or union agreement,
(i)  any  agreement  with  any of its  officers  or  directors  or  stockholders
(including  stockholder  agreements  or  indemnification  agreements),  (j)  any
secrecy  or  confidentiality  agreement  (other  than  standard  confidentiality
agreements in computer software license  agreements or agency-client  agreements
entered into in the ordinary course of business), (k) any licensing or franchise
agreement (other than computer software license  agreements and other than those
entered into in its capacity as agent),  (l) any  agency/client  agreement which
generated  commissions  and  fees  during  1994,  or  is  expected  to  generate
commission and fees during 1995, of at least  $100,000,  (m) any agreements with
media buying services;  provided, however,  commitments to purchase media in the
ordinary course of business do not have to be set forth on Schedule 3.8, and (n)
any joint venture or  partnership  agreement  involving a sharing of profits not
covered by (a) through (m) above;  provided,  however,  that (x)  commitments to
media and production expenses which are fully reimbursable from clients, and (y)
estimates or purchase orders given in the ordinary  course of business  relating
to the execution of projects,  do not have to be set forth on Schedule 3.8. Each
contract,  agreement or commitment  set forth on Schedule 3.8 (or required to be
set forth on  Schedule  3.8) is in full force and  effect,  and there  exists no
default  or event of default by the  Company  or any  Subsidiary  or to the best
knowledge,  information  and  belief  of the  Sellers,  by any other  party,  or
occurrence,  condition,  or act (including the purchase of the Assets hereunder)
which,  with the giving of  notice,  the lapse of time or the  happening  of any
other event or condition, would become a default or event of default thereunder,
and there are no outstanding  claims of breach or  indemnification  or notice of
default  or  termination  of any  such  agreements,  contracts  or  commitments.
Schedule 3.8 also  indicates  which of the  agreements set forth thereon are not
being assigned to, or assumed by, the Purchaser.

     Section 3.9 Restrictive Documents.  Except for approvals required under the
HSR Act (as  defined in Section  5.2 below) and except as set forth on  Schedule
3.9,  neither the Company nor any of its  Subsidiaries is subject to, or a party
to, any charter,  by-law,  mortgage,  lien, lease, license,  permit,  agreement,
contract,  instrument,  law, rule,  ordinance,  regulation,  order,  judgment or


                                       19
<PAGE>

decree, or any other  restriction of any kind or character,  which would prevent
consummation  of the  transactions  contemplated  by this Agreement or any other
agreement  entered  into by any of  them in  connection  with  the  transactions
contemplated  hereby.  Except  as set  forth on  Schedule  3.9,  the  execution,
delivery  and  performance  of  this  Agreement  and  the  consummation  of  the
transactions  contemplated hereby will not (i) violate,  conflict with or result
in the  breach of any  provision  of the  charter  documents  or  by-laws of the
Company or any Subsidiaries; (ii) violate, conflict with or result in the breach
or  modification  of any of the terms of, or constitute (or with notice or lapse
of time or both  constitute)  a  default  under,  or  otherwise  give any  other
contracting  party  the  right  to  accelerate  or  terminate,  any  obligation,
contract,  agreement,  lien,  judgment,  decree or other instrument to which the
Company  or any  Subsidiary  is a party or by or to  which  the  Company  or any
Subsidiary or any of their assets or properties  may be bound or subject;  (iii)
violate any order,  writ,  judgment,  injunction,  award or decree of any court,
arbitrator or  governmental  or regulatory  body against,  or binding upon,  the
Company or any Subsidiary or any of their assets or  properties;  or (iv) result
in a  violation  by  the  Company  or any  Subsidiary  of  any  statute,  law or
regulation of any jurisdiction which is applicable to the business or operations
of the Company or such Subsidiary  except as could not reasonably be expected to
have a  Material  Adverse  Effect.  For  purposes  of this  Agreement,  the term
"Material  Adverse  Effect"  shall mean any material  and adverse  effect on the
financial condition, results of operations,  assets, properties or businesses of
the Company and the Subsidiaries taken as a whole.

     Section 3.10 Litigation.  Except as set forth on Schedule 3.10, there is no
action,  suit,  proceeding at law or in equity by any Person, or any arbitration
or any  administrative  or  other  proceeding  by or  before  (or  to  the  best
knowledge,  information  and belief of the Sellers,  any  investigation  by) any
governmental  or  other  instrumentality  or  agency,  pending  or,  to the best
knowledge,  information and belief of the Sellers,  threatened against either of
the Sellers with  respect to this  Agreement  or the  transactions  contemplated
hereby, or against or affecting the Company or any of its Subsidiaries or any of
their  properties or rights.  Except as set forth on Schedule 3.10,  neither the
Company nor any  Subsidiary is subject to any judgment,  order or decree entered
in any lawsuit or proceeding.

     Section 3.11 Taxes. Except as set forth on Schedule 3.11;

     3.11.1 Taxes. The Company and its Subsidiaries  have timely filed or caused
to be filed,  taking into account any valid extensions of due dates,  completely
and accurately,  (x) all Federal and foreign, tax or information returns and (y)
all material state and local tax or information returns (including estimated tax
returns),  in each case,  required  under the statutes,  rules or regulations of
such  jurisdictions  to be filed by the Company and its  Subsidiaries.  The term
"Taxes"  means  taxes,  duties,  charges or levies of any nature  imposed by any
taxing or other  governmental  authority,  including without  limitation income,
gains, capital gains, surtax,  capital,  franchise,  capital stock,  value-added
taxes ("VAT"), taxes required to be deducted from payments made by the payor and


                                       20
<PAGE>

accounted  for to any tax  authority,  employees'  income  withholding,  back-up
withholding,  withholding  on  payments  to foreign  persons,  social  security,
national insurance,  unemployment,  worker's compensation,  payroll, disability,
real  property,  personal  property,  sales,  use,  goods and  services or other
commodity  taxes,  business,  occupancy,  excise,  customs  and  import  duties,
transfer,  stamp and other taxes (including interest,  penalties or additions to
tax in respect of the foregoing),  and includes all taxes payable by the Company
or any Subsidiary  pursuant to Treasury  Regulations  ss.1.1502-6 or any similar
provision of state,  local or foreign  law,  and, (i) for the purposes of United
Kingdom taxation "Taxes" shall also include corporation tax, advance corporation
tax, inheritance tax, national insurance  contributions,  stamp duty, stamp duty
reserve  tax,  and general  business  rates  income  tax,  in each case  whether
disputed or not, and (ii) for the purposes of Canadian taxation the term "Taxes"
shall also  include  employer  health  taxes and Canada or Quebec  Pension  Plan
contributions.  All Taxes shown on said returns to be due have been paid and all
additional  assessments  received prior to the date hereof have been paid or are
being  contested in good faith,  in which case such  contested  assessments  are
disclosed  on  Schedule  3.11.  The amount set up as an accrual for Taxes on the
Balance Sheet is  sufficient  for the payment of all unpaid Taxes of the Company
and its  Subsidiaries,  whether or not  disputed,  for all periods  ended on and
prior to the date thereof. Since the Balance Sheet Date, neither the Company nor
any Subsidiary has incurred any liabilities for Taxes other than in the ordinary
course of business.  The Company and its Subsidiaries  have withheld all amounts
required  to be  withheld on account of Taxes from  amounts  paid to  employees,
former  employees,  directors,  officers and  residents  and  non-residents  and
remitted the same to the appropriate taxing authority within the prescribed time
periods.  The Company and its Subsidiaries  have collected all sales, use, goods
and services or other  commodity Taxes required to be collected and remitted the
same to the appropriate taxing authority within the prescribed time periods. The
Company  and its  Subsidiaries  have  delivered  to the  Purchaser  correct  and
complete copies of all federal,  state and foreign income tax returns filed with
respect to the Companies for all taxable periods  beginning on or after November
1, 1991. The Federal income tax returns of the Company or its Subsidiaries  have
been audited by the Internal Revenue Service for all periods through October 31,
1989. The Company has delivered to the Purchaser true and complete copies of all
notices of deficiencies or proposed deficiencies and of all audit reports issued
to the  Company  by any  taxing  authority  for  periods  beginning  on or after
November 1, 1988. No  examination  by any taxing  authority of any return of the
Company or any Subsidiary is currently in progress,  and neither the Company nor
any Subsidiary has received written notice of any proposed audit or examination.
No deficiency in the payment of Taxes by the Company or any  Subsidiary  for any
period  has been  asserted  in  writing  by any  taxing  authority  and  remains
unsettled at the date of this Agreement.  Neither the Company nor any Subsidiary
has made any agreement,  waiver or other arrangement  providing for an extension
of time with respect to the assessment or collection of any Tax against it.

     3.11.2 VAT Legislation.  Each Subsidiary, branch or division of the Company
or any Subsidiary  which is  incorporated or doing business in a Member State of
the  European  Economic  Community  is  registered  for the  purposes of the VAT
legislation  in such Member  State and in each Member  State where it carries on
business.  Neither the Company nor any Subsidiary has agreed to become an agent,


                                       21
<PAGE>

manager or factor of or fiscal  representative  of or for any Person  other than
the  Company or another  Subsidiary  not  resident in its  jurisdiction  for the
purposes of the relevant VAT legislation.

     3.11.3  Additional  Representations.  The Sellers  hereby  further make the
representations   and  warranties  set  forth  on  Annex  I  hereto,   which  is
incorporated  herein  and  made a part  hereof  as if set  forth  herein  in its
entirety.

     Section  3.12  Liabilities.  Except  as set forth on the  Balance  Sheet or
referred  to in the  footnotes  thereto,  and except for  liabilities  under the
Profit Sharing Plan Purchase  Agreement,  the Advertising  Stock Sale Agreement,
liabilities  under  loans  required  to be taken  pursuant  to the terms of this
Agreement,  and  liabilities  permitted  under  Section  5.5 of this  Agreement,
neither the Company nor any Subsidiary has any outstanding  claims,  liabilities
or indebtedness  of any nature  whatsoever  (collectively  in this Section 3.12,
"liabilities"),   whether  accrued,   absolute  or  contingent,   determined  or
undetermined,  asserted or  unasserted,  and whether due or to become due, other
than (i) liabilities  disclosed in any Schedule hereto;  (ii) liabilities  under
contracts,  agreements,  licenses,  leases,  commitments and undertakings of the
type  required to be disclosed on any Schedule but because of the dollar  amount
or other  qualifications  are not required to be listed on such Schedule;  (iii)
liabilities incurred in the ordinary course of business and consistent with past
practice  since the Balance Sheet Date not  involving  borrowings by the Company
and its Subsidiaries;  and (iv) liabilities which are fully covered by insurance
maintained by the Company or any of its  Subsidiaries on or prior to the Closing
Date and which will inure to the Purchaser's benefit after the Closing Date.

     Section  3.13  Insurance.  Schedule  3.13 is a  schedule  of all  insurance
policies (including life insurance) or binders maintained by the Company and its
Subsidiaries.  All such policies are valid, outstanding and enforceable policies
and all premiums  that have become due have been  currently  paid.  None of such
policies  shall lapse or  terminate by reason of the  transactions  contemplated
hereby.  Neither the  Company  nor any  Subsidiary  has  received  any notice of
cancellation  or non-renewal  of any such policy or binder.  Neither the Company
nor any Subsidiary has received  notice from any of its insurance  carriers that
any premiums  will be  materially  increased in the future or that any insurance
coverage  listed  on  Schedule  3.13  will not be  available  in the  future  on
substantially the same terms now in effect;  provided,  that the Sellers make no
representation as to any cancellation,  non-renewal,  premium increase or change
in terms which may occur after the Execution Date with respect to any earthquake
or  flood  insurance  (provided,  that the  Sellers  have no  current  knowledge
regarding  the  likely  occurrence  of the  foregoing).  Except  as set forth on
Schedule 3.13,  within the last two years neither the Company nor any Subsidiary
has  filed  for  any  claim  exceeding  $100,000  against  any of its  insurance
policies, exclusive of automobile policies.

     Section 3.14  Intellectual  Properties.  Schedule  3.14 hereto  contains an
accurate and  complete  list of all patents,  patent  applications,  trade name,
trademark,  copyright  and service  mark  registrations  and  applications  (now
pending)  owned  by  the  Company  and  its  Subsidiaries   (collectively,   the


                                       22
<PAGE>

"Intellectual Property") and all agreements under which any Person has granted a
license under any Intellectual  Property to the Company or any Subsidiary (other
than  "off-the-shelf"   computer  software  licenses).  The  term  "Intellectual
Property" as used in this Section shall not include any of the foregoing  listed
items  which are owned or  licensed  by a client  of the  Company  or any of its
Subsidiaries and which are used by the Company or one of its Subsidiaries in the
rendering of services to such client, provided that in all cases the Company and
its Subsidiaries  have the requisite  permission and authority to use such items
as  currently  used or  anticipated  to be used.  No claim  of  infringement  or
misappropriation of Intellectual Property is or has been pending or, to the best
knowledge, information and belief of the Sellers, threatened against the Company
or any of its Subsidiaries and, to the best knowledge, information and belief of
the Sellers,  neither the Company nor any of its  Subsidiaries  is infringing or
misappropriating any intellectual  property of others and none of the trademarks
or trade names set forth in  Schedule  3.14 have been  abandoned.  Except as set
forth on Schedule  3.14,  neither the  Company nor any of its  Subsidiaries  has
expressly granted any license,  franchise or permit in effect on the date hereof
to any person or entity to use any of the trade  names or any of the  trademarks
owned by it.

     Section 3.15 Compliance with Laws; Licenses and Permits.

     3.15.1 Compliance. The Company and its Subsidiaries are, and their business
have been  conducted,  in  compliance  with all  applicable  laws,  regulations,
orders,  judgments,  decrees,  codes,  and ordinances  ("Requirements  of Law"),
except in each case  where the  failure  to so comply  would not have a Material
Adverse  Effect,  including  without  limitation,  (i) all  Requirements  of Law
promulgated  by the  Federal  Trade  Commission  or any  other  Federal,  state,
provincial,  municipal or local  governmental  regulatory  agency or enforcement
authority;  (ii)  all  environmental  Requirements  of  Law,  whether  regarding
emissions,  hazardous materials, hazardous wastes, toxic chemicals or otherwise;
and  (iii)  all  Requirements  of Law  relating  to  labor,  civil  rights,  and
occupational  safety and health laws, worker's  compensation,  employment or pay
equity. Neither the Company nor any Subsidiary has been charged with, or, to the
best information,  knowledge and belief of the Sellers threatened with, or under
any  investigation  with respect to, any charge  concerning any violation of any
Requirements of Law.

     3.15.2  Licenses.  The  Company  and its  Subsidiaries  have all  licenses,
permits  and  other  governmental  certificates,  authorizations  and  approvals
(collectively  "Licenses")  required by any  governmental or regulatory body for
the operation of their  businesses and the use of their  properties as presently
operated or used,  except where the failure to have such Licenses would not have
a Material Adverse Effect.  All of the Licenses are in full force and effect and
no action or claim is pending, nor to the best knowledge, information and belief
of the Sellers is  threatened,  to revoke or  terminate  any of the  Licenses or
declare any License invalid in any material respect.


                                       23
<PAGE>


     Section 3.16 Client Relations.  Except as set forth on Schedule 3.16, there
has not been,  and the Sellers  have no  reasonable  basis to believe that there
will be any adverse change in relations with clients as a result of the purchase
and sale of the Assets contemplated by this Agreement.  Schedule 3.16 sets forth
for the  Company  and the  Subsidiaries  taken as a whole,  the  twenty  largest
clients  (measured by revenues)  as at the date hereof,  the revenues  from each
such client and from all clients  (in the  aggregate)  for the fiscal year ended
October 31, 1994, and the projected  revenues of such twenty largest clients and
all clients (in the  aggregate) for the fiscal year ending October 31, 1995. The
Sellers  do not  warrant  that the  estimated  projected  revenues  set forth on
Schedule  3.16 will prove to be  accurate;  provided,  however,  the  Sellers do
represent that they were made in good faith and upon a reasonable basis.  Except
as set  forth  on  Schedule  3.16,  no  current  client  of the  Company  or any
Subsidiary  has  advised  the Company or any  Subsidiary  in writing  that it is
terminating  or  considering  terminating  the  handling of its  business by the
Company or any Subsidiary,  as a whole or in respect of any particular  product,
project or  service,  or is  planning  to reduce its  future  spending  with the
Company or any  Subsidiary in any material  manner,  and to the best  knowledge,
information and belief of the Sellers,  no client has orally advised the Company
or any Subsidiary of any of the foregoing events.

     Section 3.17 Accounts Receivable; Work-in-Process; Accounts Payable. Except
for the Mojo  Receivable  (as  defined  in  Section  3.28),  the  amount  of all
work-in-process, accounts receivable, expenditures billable to clients and other
debts due or recorded in the records and books of account of the Company and the
Subsidiaries  as being due to the  Company  or any  Subsidiary  will be good and
collectible  in full  (less the  amount of any  provision,  reserve  or  similar
adjustment  therefor  made in such records and books of account) in the ordinary
course of business,  but in no event later than one year from the Closing  Date,
and none of such  accounts  receivable  or other debts (or  accounts  receivable
arising from such  work-in-process) is or will be subject to any counterclaim or
set-off except to the extent of any such provision, reserve or adjustment. There
has been no material  adverse  change since the Balance Sheet Date in the amount
or aging of the work-in-process,  accounts receivable,  expenditures billable to
clients or other debts due to the Company or any Subsidiary or the reserves with
respect thereto,  or accounts payable of the Company or any Subsidiary,  in each
case other than in the ordinary course of business.

     Section 3.18 Employment Relations. (a) The Company and the Subsidiaries are
in  compliance  in all material  respects with all  applicable  laws  respecting
employment  and  employment  practices,  terms and  conditions of employment and
wages, hours and vacation,  and is not engaged in any unfair labor practice; (b)
no unfair labor  practice  complaint  against the Company or any  Subsidiary  is
pending  before any  applicable  government  entity  and  without  limiting  the
generality of the foregoing,  no complaint has been filed by any Person alleging
a violation by the Company or any  Subsidiary  of the  Employment  Standards Act
(Ontario),  Human Rights Act (Ontario) or any similar legislation;  (c) there is
no organized labor strike, dispute,  slowdown or stoppage actually pending or to
the best knowledge,  information and belief of the Sellers threatened against or
involving  the  Company  or  any  Subsidiary;  (d)  there  are no  labor  unions


                                       24
<PAGE>

representing  or, to the best knowledge,  information and belief of the Sellers,
attempting to represent the employees of the Company or any  Subsidiary;  (e) no
claim or grievance nor any  arbitration  proceeding  arising out of or under any
collective   bargaining   agreement  is  pending  and  to  the  best  knowledge,
information and belief of the Sellers,  no claim or grievance  therefor has been
threatened; (f) no collective bargaining agreement is currently being negotiated
by the  Company or any of its  Subsidiaries;  (g)  neither  the  Company nor any
Subsidiary has experienced any work stoppage or similar  organized labor dispute
during the last three years; and (h) all filings and payments under the Worker's
Compensation  Act (Ontario) have been filed or are made and up to date and there
are no claims  made  under  this or  similar  legislation  which,  if  adversely
determined,  would have a Material  Adverse  Effect.  There is no legal  action,
suit,  proceeding or claim pending or, to the best  knowledge,  information  and
belief of the Sellers,  threatened between the Company or any Subsidiary and any
of their employees,  former employees,  agents, former agents, job applicants or
any  association  or group of any of their  employees,  except  as set  forth on
Schedule 3.10.

     Section 3.19 Employee Benefit Matters.

     3.19.1  List of Plans.  Schedule  3.8 to this  Agreement  lists all written
employee  benefit  plans (as defined in Section 3(3) of the Employee  Retirement
Income Security Act of 1974, as amended  ("ERISA")) and all bonus, stock option,
stock purchase, restricted stock, stock appreciation rights, incentive, deferred
compensation,  retiree  medical  or  life  insurance,  supplemental  retirement,
severance or other benefit plans, programs or arrangements, and all termination,
severance or other contracts or agreements  (other than employment  agreements),
whether formal or informal, whether covering one person or more than one person,
and  whether  or not  subject  to any of the  provisions  of  ERISA,  which  are
maintained,  contributed to or sponsored by the Company and its Subsidiaries for
the benefit of any employee  (each item listed on Schedule 3.8 being referred to
herein individually,  as a "Plan" and collectively, as the "Plans"). The Company
has  delivered to the Purchaser a complete and accurate copy of (i) each welfare
benefit plan (as defined in Section 3(1) of ERISA (a "Welfare Plan")  (including
all amendments thereto whether or not such amendments are currently  effective),
(ii) each trust  agreement  or other  funding  arrangement  with respect to each
Welfare Plan, including insurance contracts, (iii) each summary plan description
and summary of  material  modifications  relating to a Plan,  and (iv) the three
most recently filed IRS Form 5500 relating to each Welfare Plan. The information
reported  on each such Form 5500 is  accurate  and true.  Except as set forth on
Schedule  3.19 or as  contemplated  by Section 6.4,  neither the Company nor any
Subsidiary has any commitment (i) to create or cause to exist any other employee
benefit plan, program or arrangement or (ii) to modify,  change or terminate any
Plan.

     3.19.2 Severance.  Except as set forth on Schedule 3.19, none of the Plans,
any  employment  agreement  or other  arrangement  to which the  Company  or any
Subsidiary  is a party,  provides  for the  payment  of  separation,  severance,


                                       25
<PAGE>

termination or  similar-type  benefits to any person or obligates the Company or
any  Subsidiary  to  pay  separation,  severance,  termination  or  similar-type
benefits solely as a result of any transaction contemplated by this Agreement or
as a result of a "change  in  control,"  within  the  meaning of such term under
section 280G of the Internal Revenue Code of 1986, as amended (the "Code").

     3.19.3 No Retiree  Benefits.  No Welfare Plan provides or promises  retiree
medical,  disability  or  life  insurance  benefits  to any  current  or  former
employee, officer or director of the Company or any Subsidiary.

     3.19.4  Plan  Compliance.   Each  Plan  has  been  operated  materially  in
accordance  with the  requirements  of all applicable  law,  including,  without
limitation, to the extent applicable, ERISA and the Code and the regulations and
authorities  published  thereunder.   The  Company  and  the  Subsidiaries  have
performed all material  obligations required to be performed by it under, is not
in any respect in default  under or in  violation  of, and the  Sellers  have no
knowledge  of any  default  or  violation  by any party to,  any Plan.  No legal
action, suit, audit, investigation or claim is pending or to the best knowledge,
information and belief of the Sellers threatened with respect to any Plan (other
than  claims  for  benefits  in the  ordinary  course)  and,  no fact,  event or
condition  exists  that  could  give  rise  to any  such  action,  suit,  audit,
investigation  or claim.  All  reports,  disclosures,  notices and filings  with
respect  to  such  Plans  required  to  be  made  to  employees,   participants,
beneficiaries, alternate payees and government agencies have been timely made or
an extension has been timely obtained.  There has been no prohibited transaction
(within the  meaning of Section  406 of ERISA or section  4975 of the Code) with
respect to any Plan subject to ERISA. Neither the Company nor any Subsidiary has
incurred any liability  for any excise tax arising under  Sections 4975 or 4980B
of the Code or any civil  penalty  arising  under  Sections  502(i) or 502(l) of
ERISA,  and,  to the best  knowledge,  information  and belief of the Sellers no
fact, event or condition exists which could give rise to any such liability. All
contributions,  premiums or payments  required to be made,  paid or accrued with
respect  to any Plan have been  made,  paid or  accrued  on or before  their due
dates,  including  extensions  thereof.  All such  contributions have been fully
deducted for income tax purposes and no such  deduction  has been  challenged or
disallowed by any government entity and no fact or event exists which could give
rise to any such challenge or disallowance.

     3.19.5  Additional  Representations.  The Sellers  hereby  further make the
representations  and  warranties  set  forth  on  Annex  II  hereto,   which  is
incorporated  by reference  herein and made a part hereof as if set forth herein
in its entirety.

     Section 3.20 Interests in Customers, Suppliers, Etc. Except as set forth on
Schedule 3.20, to the best knowledge,  information and belief of the Sellers, no
officer,  director,  or employee of the Company or any  Subsidiary,  any parent,
brother,  sister,  child or spouse of any such  officer,  director  or  employee
(collectively,  the "Related Group"),  or any entity controlled by anyone in the
Related Group:

          (i) owns, directly or indirectly, any interest in (excepting less than
     1/4 of 1% stock holdings for investment  purposes in securities of publicly
     held and traded  companies),  or has any right to receive payments from, or


                                       26
<PAGE>

     is an officer, director, employee or consultant of, any Person which is, or
     is  engaged  in  business  as,  a  competitor,  lessor,  lessee,  supplier,
     distributor,  sales  agent,  customer  or  client  of  the  Company  or any
     Subsidiary;

          (ii) owns, directly or indirectly (other than through the ownership of
     stock or other securities of the Company or any Subsidiary), in whole or in
     part,  any  tangible  or  intangible  property  that  the  Company  or  any
     Subsidiary uses in the conduct of business; or

          (iii) has any cause of action or other claim  whatsoever  against,  or
     owes any amount to, the Company or any Subsidiary, except for claims in the
     ordinary  course of business  such as for  accrued  vacation  pay,  accrued
     benefits under employee benefit plans, employment agreements,  loans to any
     employee,  in each case consistent with past practice and  individually not
     in excess of $5,000, and except as set forth on Schedule 3.8(c) and similar
     matters and agreements existing on the date hereof.

     Section 3.21 Bank  Accounts  and Powers of Attorney.  Set forth in Schedule
3.21 is an accurate and complete list showing (a) the name of each bank in which
the Company and its  Subsidiaries  have an account,  credit line or safe deposit
box and the names of all persons  authorized  to draw  thereon or to have access
thereto,  and (b) the names of all persons,  if any,  holding powers of attorney
from the  Company  and its  Subsidiaries  and a summary  statement  of the terms
thereof.

     Section 3.22  Compensation  of Employees.  Schedule 3.22 is an accurate and
complete  list  showing  (a)  the  names  and  positions  of all  employees  and
consultants  who are  currently  being  compensated  in the  aggregate  from the
Company or any  Subsidiary at an annualized  rate of $150,000 or more,  together
with a statement of the current annual salary,  and material  fringe benefits of
such employees and consultants  not generally  available to all employees of the
Company and its Subsidiaries,  (b) all bonus compensation paid or payable in the
aggregate (whether by agreement, custom or understanding) to any employee of the
Company and its Subsidiaries for services  rendered during the fiscal year ended
October  31,  1994 and  October  31,  1995,  and (c) the  names  of all  retired
employees,  if any,  of the Company or its  Subsidiaries  who are  receiving  or
entitled to receive any  healthcare or life  insurance  benefits or any payments
from the Company and its  Subsidiaries  not covered by any pension plan to which
the Company or its  Subsidiaries  are a party,  their ages and current  unfunded
pension rate, if any. The present  severance and vacation  policy of the Company
and each of its Subsidiaries is set forth on Schedule 3.22.

     Section  3.23 No Changes  Since the Balance  Sheet Date.  Since the Balance
Sheet Date except as specifically  stated on Schedule 3.23 or as contemplated or
otherwise  permitted under the terms of this Agreement,  neither the Company nor
any  Subsidiary  has (a) incurred  any  liability  or  obligation  of any nature


                                       27
<PAGE>

(whether  accrued,  absolute,  contingent or otherwise),  except in the ordinary
course of business,  (b) permitted any of its assets to be subjected to any Lien
(other  than Liens in favor of Omnicom  or any of its  subsidiaries),  (c) sold,
transferred  or  otherwise  disposed of any assets or  properties  except in the
ordinary  course of business,  (d) made any capital  expenditure  or  commitment
therefor which individually or in the aggregate exceeded $100,000,  (e) declared
or paid or set aside for payment any dividends or made any  distribution  on any
shares of its capital stock,  or redeemed,  purchased or otherwise  acquired any
shares of its capital stock or any option, warrant or other right to purchase or
acquire any such  shares,  (f) paid any bonuses to employees in excess of "spot"
bonuses  which  individually  do not exceed  $5,000 and in the  aggregate do not
exceed $50,000,  (g) increased or prepaid its  indebtedness  for borrowed money,
except current  borrowings under credit lines listed on the Balance Sheet in the
ordinary  course of business or borrowings  made from Omnicom or its affiliates,
or made any loan to any  employee,  including  for  normal  travel  and  expense
advances or  relocation  allowances,  except in each case  consistent  with past
practice and individually not in excess of $5,000, or made any loan to any other
Person,  (h) written  down the value of any  work-in-process,  or written off as
uncollectible any notes or accounts receivable, except write-downs and writeoffs
in the  ordinary  course  of  business,  none of  which  individually  or in the
aggregate,  is  material to the  Company  and its  Subsidiaries  (i) granted any
increase in the rate of wages,  salaries,  bonuses or other  remuneration of any
employee who,  whether as a result of such increase or prior  thereto,  receives
aggregate  compensation  from the Company or any Subsidiary at an annual rate of
$150,000  or more,  or except in the  ordinary  course of  business to any other
employees, (j) canceled or waived any claims or rights of substantial value, (k)
made any  change in any  method  of  accounting,  (l)  otherwise  conducted  its
business  or  entered  into any  transaction,  except in the usual and  ordinary
manner and in the ordinary course of its business, (m) amended or terminated any
agreement (other than agreements with Omnicom or any of its affiliates) which is
material to its businesses,  (n) renewed, extended or modified any lease of real
property  or except in the  ordinary  course of  business  any lease of personal
property, (o) adopted,  amended or terminated any Plan or (p) agreed, whether or
not in writing, to do any of the foregoing.

     Section 3.24 Required Approvals,  Notices and Consents. Except as set forth
on Schedule  3.24 and except for third party  consents,  the  obtaining of which
have been waived by Purchaser  under this Section 3.24, and except for approvals
required  under  the HSR Act,  no  consent,  approval  or  authorization  of, or
declaration or registration  with, or action by, or notice to, any  governmental
or regulatory authority, domestic or foreign, or any third party, is required in
connection  with the execution and delivery by the Sellers of this Agreement and
the  consummation  of  the  transactions  contemplated  hereby.  Notwithstanding
anything to the contrary contained in this Agreement, (x) to the extent that the
assignment to the Purchaser of any agency-client  contract of the Company or any
Subsidiary  requires  the  consent of any other  party  thereto,  except for any
agency/client  contract with Nissan Motor Corp., Omnicom and the Purchaser waive
the obligation to obtain such consent, and (y) to the extent that the assignment
to the Purchaser of any  agreement,  contract or  commitment  listed on Schedule
3.7,  Schedule 3.8 and/or Schedule 3.13 hereof requires the consent of any other


                                       28
<PAGE>

party thereto, except for those agreements,  contracts or commitments which have
been marked with an asterisk on Schedule  3.7,  Schedule  3.8 or Schedule  3.13,
Omnicom and the Purchaser  waive the  obligation to obtain such consent;  and in
each  case  under  (x)  and  (y),  for  the  purposes  of  the  representations,
warranties,  agreements  and  covenants  made by the Sellers in this  Agreement,
consents  in respect of such  non-asterisked  contracts  shall be deemed to have
been received.

     Section 3.25 Corporate  Controls.  To the best  knowledge,  information and
belief of the Sellers,  neither the Company,  its Subsidiaries nor any director,
officer,  agent,  employee or other  Person  associated  with or while acting on
behalf of the Company and its Subsidiaries,  has,  directly or indirectly:  used
any corporate fund for unlawful contributions, gifts, or other unlawful expenses
relating to political activity; made any unlawful payment to foreign or domestic
government officials or employees or to foreign or domestic political parties or
campaigns  from  corporate  funds;  established  or  maintained  any unlawful or
unrecorded  fund of  corporate  monies  or  other  assets;  made  any  false  or
fictitious  entry on its  books or  records;  made any  bribe,  rebate,  payoff,
influence payment,  kickback,  or other unlawful payment,  or other payment of a
similar  or  comparable  nature,  to any  person or  entity,  private or public,
regardless of form, whether in money, property, or services, to obtain favorable
treatment in securing business or to obtain special  concessions,  or to pay for
favorable  treatment  for business  secured or for special  concessions  already
obtained,  and neither the Company nor any  Subsidiary has  participated  in any
boycott or other  similar  practices  affecting  any of its actual or  potential
customers.

     Section 3.26 Information  Supplied.  None of the information supplied or to
be  supplied  by the  Sellers  for  inclusion  in  either  (i) the  registration
statement on Form S-4 to be filed with the  Securities  and Exchange  Commission
("SEC")  by Omnicom  in  connection  with the  issuance  of  Omnicom  Stock (the
"Registration Statement") under this Agreement or (ii) the information statement
relating to the meeting of the Company's  stockholders  to be held in connection
with this Agreement and the transactions  contemplated  hereby (the "Information
Statement"),  contains any untrue statement of a material fact or omits to state
any material  fact  required to be stated  therein or necessary in order to make
the  statements  therein,  in light of the  circumstances  under which they were
made, not misleading,  or will, at the time the Registration  Statement  becomes
effective under the Securities Act of 1933, as amended (the  "Securities  Act"),
contain any untrue  statement  of a material  fact or omit to state any material
fact required to be stated therein or necessary to make the  statements  therein
not misleading.

     Section 3.27 Brokers. No broker,  finder, agent or similar intermediary has
acted on  behalf  of the  Sellers  in  connection  with  this  Agreement  or the
transactions contemplated hereby, and no brokerage commissions, finder's fees or
similar  fees or  commissions  are payable by the Company or any  Subsidiary  in
connection  therewith based on any agreement,  arrangement or understanding with
any of them.


                                       29
<PAGE>


     Section 3.28 Other Disclosures.  The legal, accounting,  other professional
fees and other expenses of the Sellers and the Subsidiaries, expended or accrued
by the Sellers or the Subsidiaries in connection with the financing arrangements
with  Purchaser  and its  affiliates  and in  connection  with  this  Agreement,
including  without  limitation the  preparation  of the Prospectus  Materials as
provided  in  Section  7.1  and  the  transactions   contemplated  thereby  (the
"Transaction Costs"), will not be more than $1,000,000. Within 30 days after the
Distribution Date, the Purchaser, as assignee, will collect from the Company the
purchase price due under paragraph 1(b) of the Advertising Stock Sale Agreement.
After the Execution Date and within two years from the Closing Date, the Company
or the Purchaser,  as assignee of the Company,  shall recover payments due under
the  Chiat/Day  Debt  Restructuring  Deed dated  February  16, 1993  between the
Company, FCB International Inc., and Foote, Cone & Belding Communications,  Inc.
and  Venice  Holdings  Pty  Limited  (the  "Mojo  Receivable")  of not less than
$1,700,000 after deducting (i) the costs and expenses (including  attorneys fees
and disbursements) incurred from and after the Execution Date in connection with
recovering  any such payments and (ii) $250,000 if the Mojo  Determination  Date
(as such term is  defined  in the  Escrow  Agreement)  is within one year of the
Closing Date or $300,000 if the Mojo  Determination  Date is later than one year
from the Closing Date.

     Section 3.29 Copies of Documents;  Schedules.  The Company has caused to be
made available for inspection and copying by Omnicom and the Purchaser and their
advisers, true, complete and correct copies of all documents referred to in this
Article  III or in any  Annex  or  Schedule.  Summaries  of  all  material  oral
contracts  contained in Schedule 3.8 are complete and accurate in all  respects.
The Schedules referred to in this Article III have been previously  delivered to
Omnicom and the Purchaser by the Sellers.


                                       30
<PAGE>


                                   ARTICLE IV

                  REPRESENTATIONS OF OMNICOM AND THE PURCHASER

     Omnicom and the Purchaser,  jointly and severally,  represent,  warrant and
agree to and with the Sellers as follows:

     Section 4.1 Existence  and Good  Standing.  Omnicom is a  corporation  duly
organized,  validly existing and in good standing under the laws of the State of
New York. The Purchaser is a corporation duly organized, validly existing and in
good standing  under the laws of the State of Delaware.  Each of Omnicom and the
Purchaser is duly  qualified to do business as a foreign  corporation  and is in
good  standing in each  jurisdiction  in which the  character or location of the
properties owned or leased by it, or the nature of the business conducted by it,
requires such qualification. Each of Omnicom and the Purchaser has all requisite
corporate  power and authority to own its assets and to carry on its business as
presently conducted.

     Section 4.2 Execution and Validity of Agreement and Related Documents. Each
of Omnicom and the Purchaser has the full corporate power and authority to enter
into this Agreement,  the Escrow  Agreement and the Deposit and Pledge Agreement
and  to  perform  its  respective  obligations  hereunder  and  thereunder.  The
execution and delivery of this Agreement,  the Escrow  Agreement and the Deposit
and Pledge  Agreement by Omnicom and the Purchaser and the  consummation  of the
transactions  contemplated  hereby and thereby have been duly  authorized by all
required  corporate action on behalf of Omnicom and the Purchaser.  Each of this
Agreement,  the Escrow  Agreement and the Deposit and Pledge  Agreement has been
duly and  validly  executed  and  delivered  by Omnicom and the  Purchaser  and,
assuming due authorization, execution and delivery by the other parties thereto,
constitutes  the  legal,  valid  and  binding  obligation  of  Omnicom  and  the
Purchaser, enforceable against each of them in accordance with its terms.

     Section 4.3 Restrictive Documents. Except as set forth on Schedule 4.3, and
except  for  approvals  required  under  the HSR Act,  neither  Omnicom  nor the
Purchaser is subject to, or a party to, any  charter,  by-law,  mortgage,  lien,
lease, license, permit, agreement,  contract,  instrument, law, rule, ordinance,
regulation,  order,  judgment or decree, or any other restriction of any kind or
character,  which would prevent consummation of the transactions contemplated by
this Agreement or any other agreement  entered into by it in connection with the
transactions  contemplated  hereby.  The execution,  delivery and performance of
this Agreement and the consummation of the transactions contemplated hereby will
not (i) violate,  conflict  with or result in the breach of any provision of the
charter  documents  or by-laws of Omnicom or the  Purchaser;  (ii) except as set
forth on  Schedule  4.3,  violate,  conflict  with or  result  in the  breach or
modification  of any of the terms of, or constitute  (or with notice or lapse of
time  or  both  constitute)  a  default  under,  or  otherwise  give  any  other
contracting  party  the  right  to  accelerate  or  terminate,  any  obligation,


                                       31
<PAGE>

contract, agreement, lien, judgment, decree or other instrument to which Omnicom
or the  Purchaser is a party or by or to which Omnicom or the Purchaser or their
respective  assets or  properties  may be bound or  subject;  (iii)  violate any
order, writ, judgment,  injunction,  award or decree of any court, arbitrator or
governmental  or  regulatory  body  against,  or  binding  upon,  Omnicom or the
Purchaser  or  their  respective  assets  or  properties;  or (iv)  result  in a
violation by Omnicom or the  Purchaser of any statute,  law or regulation of any
jurisdiction which is applicable to the business or operations of Omnicom or the
Purchaser,  except as could not  reasonably  be expected to have a material  and
adverse  effect on the  financial  condition,  results  of  operations,  assets,
properties or businesses of Omnicom and its subsidiaries taken as a whole.

     Section 4.4 Omnicom  Stock.  The shares of Omnicom Stock to be delivered to
the Sellers pursuant to this Agreement,  when delivered as provided herein, will
be validly  issued and  outstanding  shares of voting  common  stock of Omnicom,
fully paid and  non-assessable,  and will not be subject to preemptive rights of
any Person.  The Omnicom Stock to be so delivered  will be registered  under the
Registration  Statement  and duly  listed  for  trading  on the New  York  Stock
Exchange as of the Closing Date.

     Section  4.5  Financial  Statements  and No Material  Changes.  Omnicom has
previously  furnished  to the  Sellers  true and  complete  copies of its Annual
Reports on Form 10-K for the three  fiscal years ended  December 31, 1992,  1993
and 1994,  as amended by the Annual  Reports on Form 10-K/A  filed in respect of
the 1992 and 1993 Annual  Reports.  Since  December 31, 1994,  there has been no
material  adverse  change in the assets or  liabilities,  or in the  business or
condition,  financial or otherwise, or the results of consolidated operations of
Omnicom and its subsidiaries.  As of their respective dates, such Form 10-Ks (in
the case of the 1992 and 1993 Annual Reports,  as amended by the applicable Form
10-K/A) did not  contain any untrue  statement  of a material  fact,  or omit to
state a material  fact  required to be stated  therein or  necessary to make the
statements therein, in light of the circumstances in which they were made, or in
which  they will be made,  not  misleading.  The  audited  financial  statements
included in such Reports have been prepared in accordance with GAAP applied on a
consistent basis (except as stated therein) and present fairly,  in all material
respects, the consolidated financial position of Omnicom and its subsidiaries as
of the respective dates thereof,  and the consolidated results of operations and
cash flows for each of the periods then ended.

     Section 4.6 Litigation.  There is no action, suit,  proceeding at law or in
equity  by  any  Person,  or any  arbitration  or any  administrative  or  other
proceeding  by or before (or to the best  knowledge,  information  and belief of
Omnicom and the Purchaser,  any  investigation  by), any  governmental  or other
instrumentality  or agency,  pending or, to the best knowledge,  information and
belief of Omnicom and the Purchaser, threatened against Omnicom or the Purchaser
(a) with respect to this Agreement or the transactions  contemplated  hereby, or
(b)  against or  affecting  Omnicom or any of its  subsidiaries  or any of their
properties or rights which, if adversely determined,  would be reasonably likely
to have a material and adverse  effect on the  financial  condition,  results of


                                       32
<PAGE>

operations,  assets,  properties or  businesses of Omnicom and its  subsidiaries
taken as a whole.

     Section 4.7 Consents and Approvals of Governmental  Authorities.  Except as
set forth on Schedule 4.7 and except for approvals  required  under the HSR Act,
no consent,  approval or authorization of, or declaration or registration  with,
or action by, or notice to, any governmental or regulatory  authority,  domestic
or foreign, or any third party, is required in connection with the execution and
delivery by Omnicom and the Purchaser of this Agreement and the  consummation of
the transactions contemplated hereby.

     Section 4.8 Brokers. No broker,  finder,  agent or similar intermediary has
acted on behalf of Omnicom or the  Purchaser or their  affiliates  in connection
with this Agreement or the transactions  contemplated  hereby,  and no brokerage
commissions, finders' fees or similar fees or commissions are payable by Omnicom
or the Purchaser in connection therewith based on any agreement,  arrangement or
understanding with any of them.

     Section 4.9 Information Supplied. None of the information supplied or to be
supplied by Omnicom for  inclusion in either (a) the  Registration  Statement or
(b) the Information  Statement  contains any untrue statement of a material fact
or omits to state any material fact  required to be stated  therein or necessary
in order to make the statements  therein,  in light of the  circumstances  under
which they were made,  not  misleading,  or will,  at the time the  Registration
Statement  becomes  effective  under the  Securities  Act,  contain  any  untrue
statement of a material  fact or omit to state any material  fact required to be
stated therein or necessary to make the statements therein not misleading.

     Section 4.10 Copies of Documents; Schedules. Omnicom and the Purchaser have
caused to be made  available for inspection and copying by the Sellers and their
advisers, true, complete and correct copies of all documents referred to in this
Article IV or in any Schedule. The Schedules referred to in this Article IV have
been previously delivered to the Sellers by Omnicom or the Purchaser.


                                   ARTICLE V

                            COVENANTS OF THE SELLERS

     The Sellers  covenant and agree with Omnicom and the Purchaser that, at all
times from and after the  Execution  Date until the  Closing,  the Sellers  will
comply with all covenants and provisions of this Article V, except to the extent
Omnicom  (on  behalf of itself  and the  Purchaser)  may  otherwise  consent  in
writing.

     Section 5.1 Regulatory and Other  Approvals.  The Sellers will (a) take all
commercially reasonable steps necessary or desirable, and proceed diligently and


                                       33
<PAGE>

in good  faith and use all  commercially  reasonable  efforts,  as  promptly  as
practicable to obtain all consents, approvals or actions of, to make all filings
with and to give all notices to  governmental  or regulatory  authorities or any
other Person required of the Sellers to consummate the transactions contemplated
hereby including without  limitation those described on Schedule 3.24 (except as
otherwise  contemplated in Section 3.24), (b) provide such other information and
communications to such  governmental or regulatory  authorities or other Persons
as such  governmental or regulatory  authorities or other Persons may reasonably
request in  connection  therewith  and (c)  provide  reasonable  cooperation  to
Omnicom and the Purchaser in obtaining  all  consents,  approvals or actions of,
making all filings  with and giving all notices to  governmental  or  regulatory
authorities or other Persons  required of Omnicom or the Purchaser to consummate
the transactions contemplated hereby, including without limitation complying, if
necessary,  with the Workers  Adjustment and Retraining  Notification  Act (P.L.
100-379).  The Sellers will provide prompt notification to Omnicom when any such
consent,  approval,  action, filing or notice referred to in clause (a) above is
obtained,  taken,  made or given, as applicable,  and will advise Omnicom of any
communications  (and,  unless  precluded  by law,  provide  copies  of any  such
communications  that  are  in  writing)  with  any  governmental  or  regulatory
authority or other Person regarding any of the transactions contemplated by this
Agreement.

     Section  5.2 HSR  Filings.  In  addition  to and not in  limitation  of the
Sellers' covenants  contained in Section 5.1, the Sellers will (a) take promptly
all  actions  necessary  to make the filings  required of the Sellers  under the
Hart-Scott-Rodino  Antitrust  Improvements  Act of 1976,  as  amended  (the "HSR
Act"),  (b)  comply  at the  earliest  practicable  date  with any  request  for
additional information received by the Sellers from the Federal Trade Commission
or the Antitrust  Division of the Department of Justice  pursuant to the HSR Act
and (c) cooperate with Omnicom in connection with Omnicom's filing under the HSR
Act  and in  connection  with  resolving  any  investigation  or  other  inquiry
concerning the transactions  contemplated by this Agreement  commenced by either
the Federal  Trade  Commission or the  Antitrust  Division of the  Department of
Justice or state attorneys general.

     Section 5.3  Investigation  by Omnicom and the Purchaser.  The Sellers will
(a) provide Omnicom and the Purchaser and their respective officers,  employees,
counsel, accountants,  financial advisors, consultants and other representatives
(collectively, "Representatives") with full access, upon reasonable prior notice
and during normal  business  hours, to the employees and such other officers and
agents  of the  Sellers  who  have any  responsibility  for the  conduct  of the
Businesses,  to the  Sellers'  accountants  and their  work  papers,  and to the
Assets, but only to the extent that such access does not unreasonably  interfere
with  the   Businesses   and  (b)  furnish   Omnicom,   the  Purchaser  and  the
Representatives  with all such  information  and data concerning the Businesses,
the  Assets  and the  Assumed  Liabilities  as  Omnicom,  the  Purchaser  or the
Representatives  reasonably may request in connection  with such  investigation,
except to the extent that furnishing any such  information or data would violate
any law, order, contract or License applicable to the Sellers or by which any of
their Assets are bound.


                                       34
<PAGE>


     Section 5.4 No  Solicitations.  Subject to the duties imposed by applicable
law,  the  Sellers  will not take,  nor will they  permit any  affiliate  of the
Sellers  (or  authorize  or permit any  investment  banker,  financial  advisor,
attorney,  accountant or other Person  retained by or acting for or on behalf of
the Sellers or any such affiliate) to take,  directly or indirectly,  any action
to  solicit,  encourage,  receive,  negotiate,  assist or  otherwise  facilitate
(including by furnishing confidential information with respect to the Businesses
or  permitting  access  to the  Assets  of the  Sellers)  any  offer or  inquiry
concerning the  acquisition of the Businesses from any Person other than Omnicom
or the Purchaser.

     Section 5.5 Conduct of  Business.  From the  Execution  Date to the Closing
Date,  except as  contemplated  or otherwise  permitted  under the terms of this
Agreement,  the Sellers will operate the Businesses  only in the ordinary course
consistent with past practice;  provided,  however, the Sellers shall diligently
proceed with the  liquidation  and  dissolution  of the  Inactive  Subsidiaries.
Without  limiting the generality of the foregoing,  except as contemplated by or
otherwise  permitted  by this Section 5.5,  each Seller will  refrain,  and will
cause its  subsidiaries  to refrain,  from taking any of the  following  actions
unless  consented  to in  writing  by  Omnicom  (on  behalf  of  itself  and the
Purchaser), which consent shall not be unreasonably withheld:

          (i) other than  pursuant to this  Agreement or the  Advertising  Stock
     Sale  Agreement,  selling,  leasing  or  otherwise  disposing  of  all or a
     substantial part of its assets or Businesses;

          (ii)  amending  its  Certificate  of   Incorporation  or  by-laws  (or
     equivalent  charter  documents),  other than pursuant to Section 10.1 or as
     otherwise described on Schedule 5.5;

          (iii) changing its equity capitalization;

          (iv) engaging in any  acquisition of the stock,  assets or business of
     another  corporation or entity or making any equity investment of corporate
     funds in another corporation or entity other than short-term investments in
     cash equivalents;

          (v) merging or consolidating  with and into any  corporation,  limited
     liability  company  or  other  entity,  or  merging  or  consolidating  any
     corporation, limited liability company or other entity with and into it;

          (vi)  except  in  respect  of any  Inactive  Subsidiary  or any  other
     Subsidiary   indicated   on  Schedule  3.3  as  being  in  the  process  of
     liquidation, engaging in any liquidation or dissolution;


                                       35
<PAGE>


          (vii)  engaging in any  transaction  involving  an amount in excess of
     $250,000,  other than in the  ordinary  course of  business  to service its
     clients;

          (viii) other than pursuant to the  Advertising  Stock Sale  Agreement,
     engaging  in the  issuance  or sale of stock  or  securities,  or  options,
     warrants  or  obligations  convertible  into such stock or  securities  or,
     issuing any phantom stock, equity  participation  units, stock appreciation
     rights or similar rights;

          (ix) entering into any line of business not related to  advertising or
     public relations;

          (x)  prepaying  any   indebtedness   for  borrowed  money  except  for
     obligations  to Omnicom or one of its  affiliates  or payments of the 8.17%
     Junior  Subordinated  Installment  Notes,  the 13.25%  Junior  Subordinated
     Notes, the 13.25% Senior  Subordinated Notes and the notes issued under the
     Amended and Restated Credit Agreement;  or creating or modifying any of the
     terms of any of the following  financial  arrangements:  any lien on any of
     its assets or  properties;  any guarantee by it of the  obligations  of any
     third party, whether a director,  officer or employee of the Company or any
     Subsidiary, or otherwise; and any indebtedness for borrowed money except in
     the  ordinary  course  of its  business  under  credit  lines  set forth on
     Schedule  3.8 or  pursuant  to a  transaction  with  Omnicom  or one of its
     affiliates;

          (xi)  except  as  set  forth  on  Schedule  5.5,   entering  into  any
     arrangement  with  any  employee  or  consultant   pursuant  to  which  the
     compensation or fee payable to such employee or consultant  shall wholly or
     partially  be  contingent  upon (a) a  percentage  of its  revenues  or the
     revenues generated by it relating to any of its clients or (b) its profits,
     except for renewals in the ordinary  course of business and consistent with
     past  practice  of  outstanding  arrangements  of such type which have been
     disclosed on Schedule 3.8, and except for the consulting  and/or employment
     agreements to be entered into by each of Jay Chiat and Leland Clow with the
     Company,   in  the  forms   previously   approved  in  writing  by  Omnicom
     (respectively,  the "Chiat  Consulting  Agreement" and the "Clow Employment
     Agreement");

          (xii) making any loans to any  employee,  including  normal travel and
     expense advances or relocation  allowances,  except in each case consistent
     with past  practice  and  individually  not in excess of $5,000,  or to any
     other Person;

          (xiii)  except as disclosed in Schedule 3.8 hereto,  entering into any
     lease  or  purchase  of real  property  or  commitment  to  construct  real
     property;

          (xiv) granting any  compensation  increase to any employee whose total
     annual  compensation  would after such increase exceed $150,000,  or paying
     bonuses  to any  employees,  except  (a)  Advertising  shall  be  permitted
     consistent  with  past  practices  to  accrue  (but  not pay)  bonuses  for
     distribution  to its senior  executives  and certain other key employees in


                                       36
<PAGE>

     respect  of the period  commencing  November  1, 1994 and  ending  with the
     Closing  Date in an  amount  up to 10% of profit  from  normal  advertising
     operations  before all federal,  state,  local and foreign income taxes and
     adjusted  to  exclude  interest  income and income  expense  calculated  in
     accordance  with GAAP,  such accrual to be reviewed and adjusted  upward or
     downward  after  October 31, 1995  consistent  with past practice (it being
     understood  that for the period  commencing  the day after the Closing Date
     and ending  October 31, 1995,  the accrual  shall be based on the financial
     results of the Businesses as conducted by the  Purchaser),  (b) the Company
     and its  Subsidiaries  shall be permitted to pay the bonuses accrued for on
     the  Balance  Sheet,  and (c) the  Company  and its  Subsidiaries  shall be
     permitted  to pay  "spot"  bonuses  from time to time to  employees  in the
     ordinary course of business and consistent with past practice not to exceed
     $50,000 in the aggregate;

          (xv) except for the Chiat Consulting Agreement and the Clow Employment
     Agreement  and  the  agreements  referred  to in  Section  5.5(xix)  below,
     entering into any contract or agreement with any officer or director;

          (xvi)  except  as  set  forth  on  Schedule  5.5,  entering  into  any
     affiliation  arrangement  with  any  advertising  agency,  other  than  the
     Purchaser or another member of the TBWA International network;

          (xvii) declaring or paying any dividends to its stockholders or making
     other distributions in respect of its capital stock,  splitting,  combining
     or  reclassifying  any of its capital  stock,  or issuing or authorizing or
     proposing  the issuance of any other  securities in respect of, in lieu of,
     or in  substitution  for,  shares  of  its  capital  stock;  provided  that
     Advertising may declare a dividend to its stockholder  consisting solely of
     shares of capital stock of the Company owned by  Advertising;  repurchasing
     (other than pursuant to the Profit Sharing Plan Purchase  Agreement and the
     stock repurchase agreements existing as of the date hereof and described on
     Schedule  3.8),  redeeming  or  otherwise  acquiring  any of its  shares of
     capital stock;

          (xviii)  amending in any  material  respect any  contract or agreement
     material to the Businesses,  including  without  limitation the Advertising
     Stock Sale  Agreement,  the Profit  Sharing Plan Purchase  Agreement or any
     agreement with Nissan Motor Corp.;

          (xix) entering into any severance  agreement  involving a payment,  or
     obligation to pay, any amount in excess of the Company's  normal  severance
     benefit as set forth on Schedule 3.22; provided,  however, that Omnicom and
     the Purchaser acknowledge that the Sellers collectively may also enter into
     up to  sixteen  severance  agreements  (in a form  previously  approved  by
     Omnicom) each providing for not more than six months of severance pay;


                                       37
<PAGE>


          (xx) releasing,  canceling or assigning any  indebtedness for borrowed
     money owed to it, or waiving any material right relating to its properties;

          (xxi)  accepting  as a client  any  Person  that the  Chief  Executive
     Officer  of  Omnicom,  in  his  reasonable  discretion,  determines  to  be
     competitive with any significant  client serviced by any member of the TBWA
     International  network,  the DDB  Needham  Worldwide  network  or the  BBDO
     Worldwide network;

          (xxii)  accepting  as a client  any  Person  that the Chief  Executive
     Officer of Omnicom, in his reasonable discretion, determines to be contrary
     to the best interests of Omnicom and its subsidiaries;

          (xxiii) except as set forth on Schedule 5.5, creating or modifying any
     Plan or entering  (other than the Chiat  Consulting  Agreement and the Clow
     Employment  Agreement) into or modifying any employment  agreement which is
     not cancelable without penalty or other obligation on 30 days notice;

          (xxiv) entering into any transaction or performing any act which would
     be reasonably likely to result in any of the representations and warranties
     of the Sellers  contained in this Agreement not being true and correct;  or
     agreeing to take any of the  actions  that are  prohibited  herein or which
     would  constitute  a  violation  of  any of the  covenants  of the  Sellers
     contained herein; and

          (xxv)  delegating  to  directors  the power to take any of the actions
     prohibited by any of the foregoing clauses.

     Notwithstanding  anything in this Section 5.5 to the contrary,  Advertising
shall be permitted to assign to Jay Chiat all of its rights and  obligations in,
to and under the lease  relating to the  residential  townhouse at 149 East 38th
Street, New York, New York.

     Section 5.6 Financial  Information.  Within 20 days after the close of each
month between the Execution Date and the Closing Date, the Company shall furnish
to Omnicom the unaudited  consolidated and  consolidating  balance sheets of the
Company and the Subsidiaries and the unaudited  consolidating  balance sheets of
the Company and each Subsidiary and operating unit, specified in clauses (b) and
(c) of Section 3.4, as at the close of such month, and the related  consolidated
and   consolidating   statements  of  income  and  (with  respect  to  quarterly
consolidated  statements)  cash flow for the  period  then  ended and the fiscal
year-to-date. The unaudited financial statements referred to in this Section 5.6
shall be prepared in accordance with GAAP applied on a consistent basis with the
audited financial  statements  provided to Omnicom and the Purchaser pursuant to
Section 3.4 above.

     Section  5.7 Notice and Cure.  The Sellers  will notify  Omnicom in writing
(where  appropriate  and only  with  respect  to  matters  occurring  after  the
Execution Date, through updates to the Schedules) of, and contemporaneously will


                                       38
<PAGE>

provide  Omnicom with true and  complete  copies of any and all  information  or
documents relating to, and will use all commercially  reasonable efforts to cure
before  the  Closing,  any  event,  transaction  or  circumstance,  as  soon  as
practicable after it becomes known to the Sellers, occurring after the Execution
Date that causes or will cause any covenant or  agreement  of the Sellers  under
this  Agreement  to be  breached  or that  renders  or will  render  untrue  any
representation  or warranty of the Sellers contained in this Agreement as if the
same were made on or as of the date of such event,  transaction or  circumstance
(each, a "Post  Execution Date Event").  The Sellers also will notify Omnicom in
writing of, and will use all commercially reasonable efforts to cure, before the
Closing,  any other violation or breach, as soon as practicable after it becomes
known to the Sellers,  of any  representation,  warranty,  covenant or agreement
made by the  Sellers in this  Agreement.  Except as herein  provided,  no notice
given  pursuant to this  Section  shall have any effect on the  representations,
warranties,  covenants or agreements contained in this Agreement for purposes of
determining  satisfaction of any condition  contained herein or shall in any way
limit the  Purchaser's  right to seek  indemnity  under  Article  XI;  provided,
however,  for purposes of determining  Purchaser's right to seek indemnity under
Article XI, information contained on updates to the Schedules relating solely to
a Post  Execution  Date Event shall be deemed to be disclosed to Omnicom and the
Purchaser  and such  information  shall be deemed to have been set forth in such
Schedule as of the Execution Date.

     Section 5.8  Termination  of Profit  Sharing Plan. The Company shall obtain
all governmental  approvals (including approval by the Internal Revenue Service)
and shall take all other action  necessary to terminate the Profit  Sharing Plan
effective  on or about the  Closing  Date,  even though  such  approvals  may be
obtained and such action taken on or after the Closing Date.

     Section 5.9 Consultation.  Between the Execution Date and the Closing Date,
the Sellers will consult with  Omnicom's  management  and the  management of the
TBWA  International  network with a view to informing such  management as to the
operation and management of the Businesses to be acquired by the Purchaser.  The
Sellers  will use  commercially  reasonable  efforts to  preserve  the  business
organization  of the  Businesses,  to preserve  for the  Purchaser  and the TBWA
International network the present business relationships of the Businesses,  and
to preserve  for the  Purchaser  and the TBWA  International  network all of the
confidential  information  and  trade  and  business  secrets  relating  to  the
Businesses.

     Section  5.10  Company  Stockholder  Approval.  Within  five days after the
Registration  Statement  becomes  effective,  the Company shall give notice of a
meeting  of its  stockholders  to be held not more than 20 days from the date of
such notice for the purpose of voting on and approving, among other things, this
Agreement,  a plan for the  liquidation  and  dissolution of the Company and the
amendment to the  Certificate of  Incorporation  of the Company  contemplated by
Section 10.1 and the agreements  and the  transactions  contemplated  hereby and


                                       39
<PAGE>

thereby.  The  Company  shall use its best  efforts to obtain  such  stockholder
approval.  The Company will,  through its Board of  Directors,  recommend to its
stockholders approval of the transactions contemplated by this Agreement.

     Section  5.11  Fulfillment  of  Conditions.  Each Seller  will  execute and
deliver at the Closing  each  agreement  that such Seller is required  hereby to
execute and deliver as a condition  to the Closing,  will take all  commercially
reasonable steps necessary or desirable and proceed diligently and in good faith
to satisfy each other  condition to the obligations of Omnicom and the Purchaser
contained  in this  Agreement  and will not take or fail to take any action that
could  reasonably  be  expected  to  result  in the  nonfulfillment  of any such
condition.

                                   ARTICLE VI

                     COVENANTS OF OMNICOM AND THE PURCHASER

     Omnicom and the Purchaser  covenant and agree with the Sellers that, at all
times from and after the  Execution  Date  until the  Closing,  Omnicom  and the
Purchaser  will comply with all  covenants  and  provisions  of this Article VI,
except to the extent the Sellers may otherwise consent in writing.

     Section 6.1 Regulatory and Other Approvals.  Omnicom and the Purchaser will
(a) take all commercially  reasonable steps necessary or desirable,  and proceed
diligently and in good faith and use all  commercially  reasonable  efforts,  as
promptly as practicable to obtain all consents, approvals or actions of, to make
all  filings  with  and to  give  all  notices  to  governmental  or  regulatory
authorities  or any  other  Person  required  of  Omnicom  or the  Purchaser  to
consummate the transactions  contemplated  hereby,  including without limitation
those  described  on  Schedule  4.7,  (b)  provide  such other  information  and
communications to such  governmental or regulatory  authorities or other Persons
as such  governmental or regulatory  authorities or other Persons may reasonably
request in connection  therewith and (c) provide  reasonable  cooperation to the
Sellers in obtaining all  consents,  approvals or actions of, making all filings
with and giving all notices to governmental  or regulatory  authorities or other
Persons  required of the Sellers to  consummate  the  transactions  contemplated
hereby.  Omnicom will provide prompt  notification  to the Sellers when any such
consent,  approval,  action, filing or notice referred to in clause (a) above is
obtained,  taken,  made or given, as applicable,  and will advise the Sellers of
any  communications  (and,  unless  precluded by law, provide copies of any such
communications  that  are  in  writing)  with  any  governmental  or  regulatory
authority or other Person regarding any of the transactions contemplated by this
Agreement.

     Section 6.2 HSR Filings.  In addition to and without limiting the covenants
contained in Section 6.1,  Omnicom will (a) take promptly all actions  necessary
to make the  filings  required of Omnicom  under the HSR Act,  (b) comply at the
earliest  practicable date with any request for additional  information received


                                       40
<PAGE>

by Omnicom from the Federal Trade  Commission  or the Antitrust  Division of the
Department of Justice pursuant to the HSR Act and (c) cooperate with the Sellers
in connection  with the Sellers' filing under the HSR Act and in connection with
resolving  any  investigation  or  other  inquiry  concerning  the  transactions
contemplated by this Agreement  commenced by either the Federal Trade Commission
or the  Antitrust  Division  of the  Department  of Justice  or state  attorneys
general.

     Section  6.3  Financial  Information  and  Reports.  As soon as  reasonably
practicable  after it becomes publicly  available,  Omnicom shall furnish to the
Company any Form 10-Q or other registration statement or report filed by Omnicom
with the SEC following the Execution Date and prior to the Closing Date.

     Section 6.4 Agreements Regarding  Employees.  (a) The Purchaser shall cause
one or more companies  operating within the TBWA International  network to offer
employment to all employees of the Company and the Subsidiaries (including those
employees who are on vacation,  temporary lay-off, leave of absence,  sick-leave
or short- or long-term  disability)  (the  "Affected  Employees")  following the
Closing Date (other than Jay Chiat,  who shall  become a consultant  to Omnicom,
and Robert Wolf,  who shall become an employee of Omnicom).  Such  personnel who
accept such employment will be employed on  substantially  the equivalent  terms
and  conditions  (including  titles,  salary or wages)  as such  personnel  were
employed by the Company or a  Subsidiary  immediately  prior to the Closing Date
(other  than as may be  provided  in the  employment  agreements  referred to in
Sections 8.13 and 8.15),  but nothing herein contained shall be deemed to create
an employment  contract  between the Purchaser  and/or any of its affiliates and
any such  personnel.  In the event any  employee of the Company or a  Subsidiary
shall be deemed to have been terminated  solely by reason of the consummation of
this Agreement,  all liability for severance benefits and any other benefits not
recorded on the books and records of the Company as of the Closing Date, if any,
shall be borne by the  Company.  Except  as  provided  below,  employees  of the
Company or a Subsidiary who become  employees of a company  operating within the
TBWA  International  network  shall  be  subject  to  all  rules,   regulations,
requirements and policies  applicable to all new hires of such company,  and any
such employees who may be subsequently  terminated will be entitled to severance
benefits  in  accordance  with the policy of such  company  as then  applicable,
except to the  extent  that  written  agreements  with such  employees  that are
assumed by the  Purchaser  or  subsequently  entered  into,  provide  otherwise.
Notwithstanding  the foregoing,  the Purchaser shall cause one or more companies
operating within the TBWA International  network to offer Affected Employees the
benefits set forth on Schedule 6.4.

     (b) With  respect to any  welfare  benefit  plans  (within  the  meaning of
Section 3(1) of ERISA)  maintained by Omnicom or a company  operating within the
TBWA  International  network in which an Affected Employee will participate (the
"Omnicom Group") on or after the Closing Date, the Omnicom Group shall (i) cause
to be waived  any  pre-existing  condition  limitations,  (ii) give  effect,  in
determining  any deductible  and maximum  out-of-pocket  limitations,  to claims


                                       41
<PAGE>

incurred and amounts paid by, and amounts  reimbursed  to, such  employees  with
respect to similar plans maintained by the Company and the Subsidiaries prior to
the Closing Date and (iii) permit those  Affected  Employees who are eligible as
of the  Closing  Date  to  participate  in the  Company  and  the  Subsidiaries'
applicable welfare plan(s) to participate  immediately in the applicable welfare
plan(s) of the Omnicom Group.

     (c) The Omnicom Group shall  recognize  under its employee  benefit  plans,
programs,   arrangements  and  policies  in  which  an  Affected  Employee  will
participate  the service  credited to the  Affected  Employees as of the Closing
Date to the extent recognized under the Company and the  Subsidiaries'  plans or
continuity  of  service  rules  (or,  with  respect  to any  benefit  under  the
applicable welfare plans of the Omnicom Group as to which there is no comparable
benefit under the applicable  welfare plans of the Company and the Subsidiaries,
to the extent such  service  would have been  recognized  under the plans of the
Omnicom  Group as if such  service had been  rendered to the Omnicom  Group) for
purposes  of  any  waiting   period,   eligibility   conditions   and  benefits.
Notwithstanding  the  foregoing,  no past  service  credit for service  with the
Company and its Subsidiaries  shall be given to any Affected Employee who may in
the future participate in Omnicom's Executive Salary Continuation Plan.

     (d) The  Omnicom  Group  shall  observe  the terms of the  Company  and the
Subsidiaries'  vacation policy with respect to Affected Employees or shall adopt
a vacation  policy  covering  Affected  Employees with  identical  terms for the
balance of the calendar year in which the Closing Date occurs.

     Section  6.5 Notice  and Cure.  Omnicom or the  Purchaser  will  notify the
Sellers in writing of any and all information or documents relating to, and will
use all commercially  reasonable efforts to cure before the Closing,  any event,
transaction or  circumstance,  as soon as practicable  after it becomes known to
Omnicom or the Purchaser, occurring after the Execution Date that causes or will
cause any covenant or agreement of Omnicom or the Purchaser under this Agreement
to be  breached  or that  renders or will render  untrue any  representation  or
warranty of Omnicom or the Purchaser  contained in this Agreement as if the same
were  made on or as of the  date of such  event,  transaction  or  circumstance.
Omnicom or the  Purchaser  also will  notify the Sellers in writing of, and will
use all commercially  reasonable efforts to cure, before the Closing,  any other
violation or breach, as soon as practicable after it becomes known to Omnicom or
the Purchaser,  of any representation,  warranty,  covenant or agreement made by
Omnicom or the  Purchaser in this  Agreement.  No notice given  pursuant to this
Section shall have any effect on the representations,  warranties,  covenants or
agreements contained in this Agreement for purposes of determining  satisfaction
of any condition contained herein.

     Section 6.6  Fulfillment  of  Conditions.  Omnicom and the  Purchaser  will
execute  and deliver or cause the  execution  and  delivery at the Closing  each
agreement  that Omnicom and the  Purchaser or one of their  affiliates is hereby
required to execute and deliver as a  condition  to the  Closing,  will take all
commercially  reasonable steps necessary or desirable and proceed diligently and


                                       42
<PAGE>

in good faith to satisfy each other  condition to the obligations of the Sellers
contained  in this  Agreement  and will not take or fail to take any action that
could  reasonably  be  expected  to  result  in the  nonfulfillment  of any such
condition.

     Section  6.7 Blue Sky;  New York Stock  Exchange  Listing.  Omnicom and the
Purchaser  will use  their  best  efforts  to (a)  obtain  all  necessary  state
securities  and blue sky  authorizations  required to issue the Omnicom Stock as
contemplated  by this Agreement and (b) cause such shares of Omnicom Stock to be
listed  on the New York  Stock  Exchange,  subject  only to  official  notice of
issuance.

     Section 6.8 Access to Books and  Records.  For a period of seven years from
the Closing Date,  Omnicom and the Purchaser shall provide,  free of charge,  to
the Company  (or,  upon its  dissolution,  the  Liquidating  Trustee)  and their
respective  representatives,  upon  reasonable  advance notice and during normal
business  hours,  access to all books and records of the Company and Advertising
purchased by the Purchaser hereunder.

     Section 6.9  Purchases  of Omnicom  Stock.  Omnicom  will not, and will not
permit the Purchaser or any other of its  subsidiaries  to, purchase any Omnicom
Stock  (whether  pursuant to open-market  purchases or otherwise)  during the 20
consecutive  trading days ending three  business days  immediately  prior to the
Closing Date.

     Section 6.10  Financial  Results of Combined  Businesses.  In the event the
Closing Date occurs prior to August 31, 1995,  Omnicom  agrees to prepare and on
or before  October  30,  1995 to make  publicly  available  as  required  by the
accounting  rules  referred  to below,  combined  interim  financial  results of
Omnicom and the  Businesses of the Company and  Advertising  acquired  hereunder
satisfying  all  applicable  FASB   pooling-of-interests   requirements,   which
financial  results shall cover a 30-day period (or such shorter period as may be
allowed,  or longer period if required,  by such accounting  requirements at the
time) immediately  following the Closing Date (provided such period is a normal,
complete fiscal period of Omnicom).  In the event that Omnicom  determines prior
to the Closing  that it will not be able to publish  such  financial  results by
October 30, 1995,  Omnicom shall  postpone the Closing Date and,  subject to the
provisions of Section 10.8, reschedule it to a date after October 31, 1995.

     Section  6.11 Chiat Art Lease;  Insurance.  At the Closing,  the  Purchaser
shall  enter into a lease with Jay Chiat in  substantially  the form  previously
approved by Jay Chiat and Omnicom  pursuant  to which the  Purchaser  will lease
from Jay Chiat the art works described in such lease for the sum of $1 per year.
Such lease will  terminate  on the date  which is seven  years from the  Closing
Date,  provided  that either  party may  terminate  the lease upon 30 days prior
written notice.  The lease will provide,  and the Purchaser hereby agrees,  that
the  Purchaser  will  maintain and pay all premiums due under the art  insurance
policies described in such lease during the term of the lease.


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<PAGE>


     Section 6.12 Exchange Act Filings.  For a period of three years immediately
following  the Closing  Date,  Omnicom shall file in a timely manner all reports
required to be filed  pursuant to and in accordance  with Section 13 and Section
15(d) of the Securities Exchange Act of 1934, as amended.

     Section 6.13 Mojo Receivable.  Omnicom and the Purchaser agree to use their
respective  reasonable best efforts to recover, as promptly as practicable,  all
amounts  remaining due after the Closing Date in respect of the Mojo Receivable,
including  any  set-off or  holdback  in respect of  payments  made prior to the
Closing Date.

                                  ARTICLE VII

                                MUTUAL COVENANTS

     Omnicom,  the  Purchaser and the Sellers  mutually  covenant and agree with
each other as follows:

     Section 7.1 Preparation of Registration Statement.  Omnicom and the Company
shall  prepare  the  Registration  Statement  to be filed with the SEC under the
Securities  Act for the  registration  of the  Omnicom  Stock  to be  issued  in
connection  with this  Agreement.  The  Registration  Statement  and the related
Information  Statement  and  prospectus  forming  a  part  of  the  Registration
Statement  shall be mailed to stockholders of the Company in connection with the
special  meeting of  stockholders,  more fully  described in Section 5.10, to be
held for the  purpose  of  authorizing  the  transactions  contemplated  by this
Agreement  (the  Registration   Statement  and  the  Information  Statement  and
prospectus  are   hereinafter   referred  to  collectively  as  the  "Prospectus
Materials").  Omnicom and the  Company  shall  cooperate  with each other in the
preparation  of the  Prospectus  Materials  and any related  filings as shall be
necessary under the securities laws of any state. Omnicom shall prepare and file
the Registration  Statement and shall use its best efforts to cause it to become
effective  as promptly as possible.  Omnicom  shall use its best efforts to keep
the  Registration  Statement  continuously  effective  until 60 days  after  the
Distribution Date. The Registration  Statement will cover resales by the trustee
of the Liquidating Trust and by the escrow agent of the Liquidating Trust Escrow
Fund to be effected within the 60-day period  following the  Distribution  Date.
Omnicom, the Purchaser and the Company shall furnish all information relating to
Omnicom, the Purchaser or the Company and its Subsidiaries,  as the case may be,
necessary in order to prepare the Prospectus Materials.  None of the information
supplied by Omnicom, the Purchaser or the Company for inclusion or incorporation
by reference in (i) the  Registration  Statement  will,  at the time it is filed
with the SEC and at the time it  becomes  effective  under the  Securities  Act,
contain any untrue  statement  of a material  fact or omit to state any material
fact required to be stated therein or necessary to make the  statements  therein
not  misleading and (ii) the  Prospectus  Materials  will, at the date mailed to
stockholders of the Company,  contain any untrue statement of a material fact or
omit to state any material  fact  required to be stated  therein or necessary in
order to make the statements  therein, in light of the circumstances under which


                                       44
<PAGE>

they are made, not misleading.  Each of the Company,  the Purchaser and Omnicom,
with  respect to the  materials  to be  furnished  by it (and in the case of the
Company,  also with respect to the  Liquidating  Trust,  the  Liquidating  Trust
Escrow Fund and the sales of Omnicom Stock to be made by the respective  trustee
and escrow agent thereof) for inclusion in the Prospectus Materials, will ensure
that such  materials  are  presented in such a form as to comply in all material
respects with the provisions of the Securities Act and the rules and regulations
thereunder,  except that no  representation  is made by a party with  respect to
statements  made in such  document  based on  information  supplied by the other
party for  inclusion  therein.  Omnicom  shall  indemnify  the  Company  and its
directors,  officers, agents, "controlling persons" as defined by the Securities
Act, and the Stockholders and EAR and EPU holders against any liability, damage,
cost,  loss, or expense to them or any of them arising  solely out of any untrue
statement or alleged untrue statement of a material fact expressly  furnished by
Omnicom or the Purchaser for inclusion in the Prospectus Materials, or caused by
any omission or alleged  omission to furnish a material fact concerning  Omnicom
or the Purchaser  that is required to be stated  therein or that is necessary to
make the  statements  furnished  by Omnicom  or the  Purchaser  not  misleading.
Independent  of its  obligations  under Article XI, the Company shall  indemnify
Omnicom,  the  Purchaser  and  their  respective  directors,  officers,  agents,
"controlling  persons" as defined by the Securities  Act, and attorneys  against
any  liability,  damage,  cost,  loss, or expense to them or any of them arising
solely out of any untrue  statement  or alleged  untrue  statement of a material
fact  expressly  furnished  by the  Company  for  inclusion  in  the  Prospectus
Materials,  or caused by any omission or alleged  omission to furnish a material
fact concerning the Company and its  Subsidiaries  or the  Liquidating  Trust or
Liquidating  Trust Escrow Fund that is required to be stated  therein or that is
necessary  to make the  statements  furnished  by the  Company  not  misleading.
Omnicom will advise the Company,  promptly after it receives notice thereof,  of
the time when the Registration  Statement has become effective or any supplement
or amendment has been filed,  of the issuance of any stop order by the SEC or by
any  securities  regulatory  commission of any state,  of the  suspension of the
qualification  of  Omnicom  Stock  that is  issuable  in  connection  with  this
Agreement for offering and sale in any jurisdiction, of the initiation or threat
of any  proceeding  for any such  purpose,  and of any request by the SEC or any
such state  commission  for the  amendment  or  supplement  of the  Registration
Statement or for additional information.  Subject to Section 1.1.3(iv),  each of
the  Sellers  and the  Purchaser  shall  bear  the fees  and  expenses  of their
respective  counsel,  accountants and financial  advisors in connection with the
preparation  of the  Prospectus  Materials;  provided  that all fees,  costs and
expenses  relating to the filing,  printing and distribution of the Registration
Statement,  "blue sky" fees and registration of the Omnicom Stock shall be borne
by Omnicom.

     Section 7.2  Affiliates'  Letters.  Prior to the Closing Date,  the Company
shall furnish Omnicom with a list identifying all persons who may be considered,
in its opinion,  to be "affiliates" of the Company,  as the term "affiliates" is
used in Paragraphs  (c) and (d) of Rule 145 under the  Securities  Act or in SEC
ASR No. 135 (the "Company  Affiliates").  The Company shall use its best efforts
to cause  each  Person who it has  identified  as a Company  Affiliate  and each


                                       45
<PAGE>

additional Person, if any, that Omnicom has identified in writing to the Company
as a Company Affiliate,  to deliver to Omnicom on or before the Closing Date the
affiliates  representation  letter  attached  hereto  as  Exhibit  B;  provided,
however,  nothing  contained  in this  provision  shall  prohibit the Company or
Advertising  from  transferring  shares of Omnicom Stock  delivered to it at the
Closing to the Stockholders,  the holders of EARs and EPUs, the Escrow Agent and
the Liquidating Trust, as the case may be, or to The Chase Manhattan Bank, N.A.,
as Deposit Agent, under the Deposit and Pledge Agreement.

     Section 7.3  Reasonable  Efforts to Consummate  Transaction.  Omnicom,  the
Purchaser  and the Sellers will each use its  reasonable  efforts and will fully
cooperate with each other to consummate the  transactions  contemplated  by this
Agreement.

     Section 7.4 Sales Tax Liability. The Purchaser and the Sellers shall obtain
all  necessary  sales tax  exemptions  and take all such other  action as may be
necessary or advisable to cause the transfer of the Assets to the  Purchaser not
to be subject to sales tax. To the extent that,  despite all such  actions,  the
transfer of any of the Assets to the Purchaser gives rise to sales tax liability
or  other  transfer,   purchase  or  recordation   documentary  taxes  and  fees
(collectively,   "Sales  Taxes"),  the  Purchaser  shall  promptly  pay  to  the
appropriate tax authorities up to the first $200,000 of the Sales Taxes incurred
by the Company and  Advertising.  Any such liability in excess of $200,000 shall
be shared  equally  between the  Purchaser  and the Sellers;  the Sellers  shall
determine  between  them the  allocation  of any amounts so  contributed  by the
Purchaser in respect of such Sales Taxes.

     Section 7.5 Financial Transactions.  Omnicom, the Purchaser and the Sellers
agree that between the Execution  Date and the Closing Date they shall cause the
following  transactions  to occur:  (i) the  Purchaser  shall  lend the  Company
$55,000,000 and lend Advertising  $1,000,000 on reasonable  commercial terms and
pursuant to financing documents reasonably acceptable to the parties thereto and
in  substantially  the form of the Amended and Restated Credit Agreement and the
documents ancillary thereto;  (ii) the Company shall make a capital contribution
of not less than $55,000,000 to Advertising;  and (iii)  Advertising shall repay
in full all outstanding principal,  together with accrued interest, of the 8.17%
Junior Subordinated Installment Notes, the 13.25% Junior Subordinated Notes, the
13.25%  Senior  Subordinated  Notes and the notes  issued  under the Amended and
Restated  Credit  Agreement.  Upon the repayment in full of amounts  outstanding
under the Amended and Restated Credit  Agreement in accordance with clause (iii)
above  and  prior to the  Closing,  Omnicom  agrees  to  release  or cause to be
released  (by,  among other  things,  filing UCC  termination  statements in all
appropriate  jurisdictions)  all Liens granted to secure the  obligations of the
Company and Advertising thereunder.

     Section 7.6 Calculation of Revenues.

     7.6.1 Delivery of Revenues  Statement.  The chief financial  officer of the
Company  shall  prepare an unaudited  statement of the  Annualized  Revenues (as
hereinafter  defined) of the Company and its Subsidiaries as at the month ending


                                       46
<PAGE>

immediately following the Execution Date (the "Revenues  Statement");  and shall
prepare an updated  Revenues  Statement as at the end of each  succeeding  month
until the Closing Date (each such month,  a "Measuring  Month").  A copy of each
such Revenues  Statement  shall be delivered to Omnicom not later than five days
after  the end of each such  month.  If  Omnicom  (on  behalf of itself  and the
Purchaser)  does not agree that the Revenues  Statement as at the earlier of (x)
the last day of the month immediately preceding the Closing Date and (y) October
31, 1995,  correctly  sets forth the Annualized  Revenues,  then within ten days
after  delivery to it of such  Revenues  Statement,  Omnicom  shall give written
notice to the Company of any exceptions  thereto.  If the Company and Omnicom do
not reconcile their differences within five days thereafter the items in dispute
shall be submitted to the  Arbitrator in accordance  with Section 10.7,  and the
Annualized  Revenues as determined by the Arbitrator shall be final,  conclusive
and binding upon all of the parties hereto. The books and records of the Company
and its Subsidiaries, and the work papers of the Company's accountants, shall be
made  available  at  the  Company's   principal   offices  to  Omnicom  and  its
representatives and the Arbitrator,  for the purpose of reviewing the Annualized
Revenues.

     7.6.2 Definition of Annualized Revenues. The "Annualized Revenues" shall be
the commissions and fees of the Company and its Subsidiaries for the fiscal year
commencing  November  1,  1994 and  ending  October  31,  1995  (the  "Measuring
Period"), calculated as follows:

         (a) There shall be calculated as of the end of the applicable Measuring
Month a  forecast  of the  amount  of  commissions  and fees to be earned by the
Company and its  Subsidiaries  during the Measuring Period from those clients of
the Company and its  Subsidiaries  that were such on October 31, 1994 ("Original
Clients").  Such calculation  shall separately state the commissions and fees to
be earned from the twenty  largest  clients as of the  Execution  Date,  and the
aggregate of the commissions and fees to be earned from all other clients.

     (b) The amount as so calculated shall be adjusted as follows:

          (i) there shall be added,  the annualized  amount of  commissions  and
     fees which would have been earned by the Company and its Subsidiaries  from
     any new clients won since  November 1, 1994 ("New  Clients"),  had such New
     Clients been clients during the entire Measuring Period;

          (ii) there shall be excluded any commissions and fees from any clients
     lost since November 1, 1994 ("Lost  Clients"),  whether Original Clients or
     New Clients; and

          (iii) Fruitopia/Cherry Coke shall be deemed a Lost Client.


                                       47
<PAGE>


The  forecast of any unearned  commissions  and fees shall be made in good faith
and upon a reasonable  basis. The  determination of earned  commissions and fees
shall be made in accordance with GAAP consistent with the accounting  principles
and practices used in preparing the Balance Sheet.

     Section 7.7 Public  Announcements.  Omnicom,  the Purchaser and the Sellers
will  consult  with each other  before  issuing any press  releases or otherwise
making any  public  statements  with  respect  to this  Agreement  or any of the
transactions  contemplated  hereby and shall not issue any such press release or
make any public  statement  without the prior consent of the other parties which
shall  not be  unreasonably  withheld,  except as may be  required  by law or by
obligations  pursuant to any listing  agreements  with any  national  securities
exchange.

     Section  7.8  Renegotiation  of  Purchase  Price.  In the event that on the
Closing Date as  initially  scheduled  pursuant to Section  2.2, the  Annualized
Revenues of the Company and its Subsidiaries exceed  $100,000,000,  and the EBIT
as defined and as calculated in accordance  with Schedule 7.8 to this  Agreement
("EBIT") for the  Company's  fiscal year ending  October 31, 1995 is  reasonably
expected  to exceed  $17,200,000,  then  each of the  parties  hereto  agrees to
negotiate  in good faith an upward  adjustment  to the  Purchase  Price,  and if
agreement  thereon  is  reached,  to  amend  this  Agreement  and any  documents
incidental  or  ancillary  hereto  to  the  extent  necessary  to  reflect  such
adjustment.  Notwithstanding  the  foregoing,  each of the parties hereto agrees
that the  failure to reach a  renegotiated  Purchase  Price,  regardless  of the
reason  therefor,  shall not be deemed a breach of this  Agreement  by any party
hereto  and  accordingly,  may not be the  basis  for any  action  or claim  for
damages.  During any period of  negotiation  pursuant to this  Section  7.8, the
scheduled  Closing  Date shall be  postponed  to  accommodate  such  negotiation
efforts and rescheduled in the event an agreement to proceed to Closing (whether
at an increased Purchase Price or otherwise) is reached.


                                  ARTICLE VIII

             CONDITIONS TO OBLIGATIONS OF OMNICOM AND THE PURCHASER

     The  obligations  of the Purchaser  hereunder to purchase the Assets and to
assume and pay, perform and discharge the Assumed Liabilities are subject to the
fulfillment,  at or before  the  Closing,  of each of the  following  conditions
(except with respect to Section 8.8 and the first  sentence of Section 8.10, all
or any of which  may be  waived  in whole or in part by  Omnicom,  on  behalf of
itself and the Purchaser, in its sole discretion):

     Section  8.1  Representations  and  Warranties.   The  representations  and
warranties made by the Sellers in this Agreement,  or in any Schedule  delivered
pursuant hereto, shall be true and correct in all material respects on and as of
the Closing  Date with the same force and effect as though made on and as of the
Closing  Date or, in the case of  representations  and  warranties  made as of a
specified  date earlier than the Closing  Date,  on and as of such earlier date,


                                       48
<PAGE>

and Sellers  shall have  delivered to Omnicom and the  Purchaser a  certificate,
dated the Closing Date, to such effect.

     Section 8.2 Good Standing Certificates. The Sellers shall have delivered to
Omnicom  and the  Purchaser  a  certificate  from the  Secretary  of  State  (or
comparable  official) of each  jurisdiction in which a Subsidiary whose stock is
being  acquired by the Purchaser  under this Agreement is organized or qualified
to do business,  to the effect that such  Subsidiary is in good standing in such
jurisdiction.

     Section 8.3 Performance. The Sellers shall have performed and complied with
the agreements,  covenants and  obligations  required by this Agreement to be so
performed  or  complied  with by the  Sellers at or before the Closing (it being
agreed that the  Purchaser  shall not be  required  to close  either the Company
Asset  purchase  or the  Advertising  Asset  purchase  unless  both  such  Asset
purchases  are  simultaneously  closed),   including  without  limitation,   the
execution  and  delivery  of the  conveyance  documents  referred  to in Section
2.2(b),  and the Sellers  shall have  delivered  to Omnicom and the  Purchaser a
certificate, dated the Closing Date, to such effect.

     Section 8.4  Certified  Resolutions.  The Sellers  shall have  delivered to
Omnicom and the Purchaser  copies of  resolutions of the boards of directors and
of the  stockholders  of the Sellers  authorizing  the  execution,  delivery and
performance  of  this  Agreement  and  the  transactions   contemplated  hereby,
certified to by the respective secretaries of the Company and Advertising.

     Section  8.5 No  Litigation.  There  shall not be pending  any  litigation,
proceeding,   investigation,   review,  arbitration  or  claim  by  governmental
representatives  or authorities,  and no preliminary or permanent  injunction or
other order shall have been issued,  to restrain or invalidate the  consummation
by the Sellers of this Agreement and the transactions  contemplated  hereby, and
no material  litigation  shall be pending or to the best knowledge,  information
and  belief  of  the  Sellers,  threatened  against  the  Company  or any of its
Subsidiaries or any of their respective directors,  officers or stockholders (a)
with  respect  to this  Agreement  or the  transactions  contemplated  hereby or
arising out of the  actions  required  or  permitted  to be taken by any of them
pursuant to this Agreement,  or (b) against or affecting either Seller or any of
the  Subsidiaries  or any of their  properties  or rights  which,  if  adversely
determined, would be reasonably likely to have a Material Adverse Effect.

     Section 8.6 Regulatory Consents and Approvals. All consents,  approvals and
actions of, filings with and notices to any governmental or regulatory authority
necessary to permit  Omnicom,  the  Purchaser  and the Sellers to perform  their
obligations under this Agreement and to consummate the transactions contemplated
hereby shall have been duly  obtained,  made or given and shall be in full force
and effect,  and all  terminations  or expirations of waiting periods imposed by
any governmental or regulatory  authority  necessary for the consummation of the


                                       49
<PAGE>

transactions contemplated by this Agreement,  including under the HSR Act, shall
have occurred.

     Section 8.7 Registration  Statement;  New York Stock Exchange Listing.  The
Registration  Statement shall have been declared effective by the SEC and on the
Closing Date shall remain  effective and shall not be subject to a stop order or
any  threatened  stop  orders.  All  necessary  state  securities  and  blue sky
authorizations  required  to carry  out the  transactions  contemplated  by this
Agreement  shall have been  obtained.  The Omnicom Stock  issuable in connection
with this Agreement  shall have been duly listed on the New York Stock Exchange,
subject only to official notice of issuance.

     Section  8.8  Company   Stockholder   Approval.   The  special  meeting  of
stockholders  of the Company  shall have been duly held and at such  meeting the
requisite  affirmative vote of the Company stockholders shall have been recorded
to authorize and to approve the transactions  contemplated  hereby in accordance
with applicable  provisions of Delaware law,  including the matters set forth in
Section 5.10 hereof and such other  matters  presented to the  Stockholders  for
approval.

     Section 8.9 Required  Approvals,  Notices and  Consents.  The Sellers shall
have  obtained  or given,  as the case may be, at no  expense  to Omnicom or the
Purchaser  and there  shall not have been  withdrawn  or modified  any  notices,
consents,  approvals or other actions  listed on Schedule 3.24 hereof (except as
otherwise  contemplated  by Section  3.24).  Each such consent  shall be in form
reasonably satisfactory to counsel for Omnicom and the Purchaser.

     Section  8.10  Pooling  of  Interests  Accounting.  The SEC  shall not have
objected  to   Omnicom's   treatment   of  the  purchase  of  the  Assets  as  a
pooling-of-interests  for  accounting  purposes.  Omnicom  shall have received a
letter from each of Coopers & Lybrand LLP and Arthur Andersen LLP  substantially
in the forms of Exhibit D and Exhibit E hereto,  respectively,  confirming  that
the Company and the Purchaser are poolable entities as provided in APB No. 16.

     Section  8.11  Opinion of  Counsel.  Omnicom and the  Purchaser  shall have
received  the  opinion of Simpson  Thacher &  Bartlett,  special  counsel to the
Sellers, dated the Closing Date,  substantially in the form and to the effect of
Exhibit C hereto.

     Section 8.12 Escrow Agreements. The Sellers and the Escrow Agent shall have
entered into the Escrow Agreement.

     Section  8.13  Employment  Agreements.  The  Purchaser  and/or  one  of its
affiliates and each of Steve Hancock,  Adelaide  Horton,  Robert  Kuperman,  Ira
Matathia,  Tom Patty and  Robert  Wolf  shall have  entered  into an  employment
agreement, each in a form previously approved by such party and the Purchaser.


                                       50
<PAGE>


     Section  8.14  Non-Competition  Agreements.  Each  of  Leland  Clow,  Steve
Hancock,  Adelaide Horton, Robert Kuperman,  Ira Matathia,  Tom Patty and Robert
Wolf shall have entered into a  non-competition  agreement in substantially  the
form  of  Exhibit  F  hereto;   and  Jay  Chiat  shall  have   entered   into  a
non-competition agreement substantially in the form of Exhibit G hereto.

     Section 8.15 Employment/Consulting Agreements. Jay Chiat shall have entered
into the Chiat Consulting  Agreement and Leland Clow shall have entered into the
Clow Employment  Agreement and each shall have agreed to the assumption  thereof
by the  Purchaser;  and the  Sellers  shall have  delivered  to Omnicom  and the
Purchaser  a  certificate  dated the  Closing  Date to the effect that the Chiat
Consulting  Agreement  and the Clow  Employment  Agreement are in full force and
effect,  that Jay Chiat and Leland Clow are full-time  employees of the Company,
and no party to either such agreement has declared or threatened to declare, nor
has any basis to declare  the other  party  thereto in  default  thereunder.  In
addition,  Jay Chiat and Leland Clow shall have each  delivered to the Purchaser
his written  consent  that the term "Group" as used in Section 7(a) of the Chiat
Consulting Agreement and Clow Employment Agreement, as the case may be, shall on
and after the Closing  Date mean all  companies  operating  within the  combined
Chiat/Day and TBWA International network.

     Section 8.16 Loss of Client Account.  Advertising  shall not have ceased to
be or received  notice that it will cease to be, (x) the  advertising  agency in
the United States for the U.S. Nissan and/or Infiniti  divisions of Nissan Motor
Corp., or (y) the advertising agency for two or more of the following  accounts:
Eveready,  Home  Savings,  NYNEX,  Midland  Bank, NY Life or Shoppers Drug Mart;
provided,  however,  that the  Sellers  shall have been  deemed to  satisfy  the
condition  under  clause (y) in the event  that  Advertising  replaces  the lost
account with an account of similar size (measured by revenues).

     Section  8.17  Affiliates  Representation  Letters.  Each  of  the  Company
Affiliates   shall  have  executed  and  delivered  to  Omnicom  the  affiliates
representation letter referred to in Section 7.2.

     Section 8.18 EAR and EPU  Holders.  Holders of EARs and EPUs who own in the
aggregate  at least 83% of the  outstanding  EARs and EPUs on the Closing  Date,
which group must include  each holder of EARs or EPUs who is also a  Stockholder
of the Company, shall have executed and delivered to the Company written consent
to the actions described in Section 2.7,  substantially in the form of Exhibit H
hereto.  The Company shall have delivered a copy of all such Consent  Letters to
Omnicom.

     Section  8.19  Closing  of Profit  Sharing  Plan  Purchase  Agreement.  The
transactions  contemplated  by the Profit Sharing Plan Purchase  Agreement shall
have been completed.


                                       51
<PAGE>


     Section  8.20  Repayment  of  Indebtedness.  The  Company  shall  have made
adequate  arrangements so that within 90 days after Closing, all indebtedness of
directors,  officers  and  employees  of the  Company or any  Subsidiary  to the
Company or any  Subsidiary  shall have been repaid in full,  other than  routine
travel  and  expense  advances  or  relocation  allowances  or  other  loans  to
employees,  in each case made (x) in the ordinary course of business, (y) within
the  prior  90 days,  and (z)  consistent  in  amount  with  past  practice  and
individually  not  exceeding  $5,000,  and the Sellers  shall have  delivered to
Omnicom and the Purchaser a certificate, dated the Closing Date, to such effect.

     Section 8.21 Material Adverse Effect. Except for the execution and delivery
of this  Agreement  and the  transactions  required or  permitted  to take place
pursuant hereto on or prior to the Closing Date,  since the Execution Date there
shall not have occurred any Material Adverse Effect, or any event or development
which,  individually or together with such events,  could reasonably be expected
to result in a Material  Adverse Effect.  Without limiting the generality of the
foregoing, the Purchaser shall have received reasonable assurances and financial
data to  demonstrate  that (i) if the Closing is on or prior to August 31, 1995,
EBIT for the nine  months  ended July 31,  1995 is  $7,500,000  and EBIT for the
Company's  fiscal year ending October 31, 1995 is reasonably  expected to exceed
$13,500,000;  and (ii) if the Closing is on or after November 1, 1995,  EBIT for
the Company's fiscal year ended October 31, 1995 is $13,500,000.

     Section 8.22  Proceedings.  All  proceedings to be taken on the part of the
Sellers in connection with the  transactions  contemplated by this Agreement and
all documents  incident  thereto shall be  reasonably  satisfactory  in form and
substance to Omnicom and the Purchaser, and Omnicom and the Purchaser shall have
received  copies of all such  documents  and other  evidences as Omnicom and the
Purchaser may reasonably  request in order to establish the consummation of such
transactions and the taking of all proceedings in connection therewith.

     Section 8.23  Financial  Transactions.  Each of the  transactions  required
under Section 7.5(ii) and (iii) shall have been consummated.

     Section  8.24  Deposit  and Pledge  Agreement.  The Sellers and the deposit
agent  shall  have  entered  into  a  deposit  and  pledge  agreement  in a form
previously  approved by such parties and the Purchaser  (the "Deposit and Pledge
Agreement").

                                   ARTICLE IX

                    CONDITIONS TO OBLIGATIONS OF THE SELLERS

     The obligations of the Sellers  hereunder to sell the Assets are subject to
the fulfillment,  at or before the Closing, of each of the following  conditions
(except  with respect to Section 9.8, all or any of which may be waived in whole
or in part by the Sellers in their sole discretion):


                                       52
<PAGE>


     Section  9.1  Representations  and  Warranties.   The  representations  and
warranties  made by Omnicom  and the  Purchaser  in this  Agreement,  taken as a
whole,  shall be true and  correct  in all  material  respects  on and as of the
Closing  Date  with the same  force and  effect as though  made on and as of the
Closing Date, and Omnicom and the Purchaser  shall have delivered to the Sellers
a certificate, dated the Closing Date, to such effect.

     Section 9.2 Good Standing Certificates. Omnicom shall have delivered to the
Sellers a  certificate  from the  Secretary of State of the State of New York to
the effect that Omnicom is in good standing in such state and a certificate from
the  Secretary  of State (or  comparable  official) of each state in which it is
qualified  to do  business,  to the effect  that it is in good  standing in such
jurisdiction.  The Purchaser  shall have  delivered to the Sellers a certificate
from the  Secretary  of State of the State of  Delaware  to the effect  that the
Purchaser is in good standing in such state and a certificate from the Secretary
of State (or  comparable  official) of each state in which it is qualified to do
business to the effect that it is in good standing in such jurisdiction.

     Section 9.3 Performance. Omnicom and the Purchaser shall have performed and
complied  with  the  agreements,  covenants  and  obligations  required  by this
Agreement to be so performed or complied with by Omnicom and the Purchaser at or
before the  Closing (it being  agreed that the Sellers  shall not be required to
close either the Company  Asset sale or the  Advertising  Asset sale unless both
such Asset sales are simultaneously closed),  including without limitation,  the
execution  and  delivery  of the  assumption  documents  referred  to in Section
2.2(c),  and Omnicom and the  Purchaser  shall have  delivered  to the Sellers a
certificate, dated the Closing Date, to such effect.

     Section 9.4 Certified  Resolutions.  Omnicom and the  Purchaser  shall have
delivered to the Sellers a copy of the resolutions of the boards of directors of
each of Omnicom  and the  Purchaser  authorizing  the  execution,  delivery  and
performance  of  this  Agreement  and  the  transactions   contemplated  hereby,
certified  to by the  secretary  or  assistant  secretary  of  Omnicom  and  the
Purchaser, respectively.

     Section  9.5 No  Litigation.  There  shall not be pending  any  litigation,
proceeding,   investigation,   review,  arbitration  or  claim  by  governmental
representatives  or authorities,  and no preliminary or permanent  injunction or
other order shall have been issued to restrain or invalidate the consummation by
Omnicom or the  Purchaser of this  Agreement and the  transactions  contemplated
hereby,  and Omnicom and the  Purchaser  shall have  delivered  to the Sellers a
certificate,  dated the Closing  Date,  to such effect.  No material  litigation
shall be pending or threatened against the Company or any of its Subsidiaries or
any of their respective  directors,  officers or stockholders arising out of the
actions  required  or  permitted  to be  taken by any of them  pursuant  to this
Agreement.

     Section 9.6 Regulatory Consents and Approvals. All consents,  approvals and
actions of, filings with and notices to any governmental or regulatory authority


                                       53
<PAGE>

necessary to permit the  Sellers,  Omnicom and the  Purchaser  to perform  their
obligations under this Agreement and to consummate the transactions contemplated
hereby shall have been duly  obtained,  made or given and shall be in full force
and effect,  and all  terminations  or expirations of waiting periods imposed by
any governmental or regulatory  authority  necessary for the consummation of the
transactions contemplated by this Agreement,  including under the HSR Act, shall
have occurred.

     Section 9.7 Registration  Statement,  New York Stock Exchange Listing.  The
Registration  Statement shall have been declared effective by the SEC and on the
Closing Date shall remain  effective and shall not be subject to a stop order or
any threatened stop orders. All material necessary state securities and blue sky
authorizations  required  to carry  out the  transactions  contemplated  by this
Agreement  shall have been  obtained.  The Omnicom Stock  issuable in connection
with this Agreement  shall have been duly listed on the New York Stock Exchange,
subject only to official notice of issuance.

     Section  9.8  Company   Stockholder   Approval.   The  special  meeting  of
stockholders  of the Company  shall have been duly held and at such  meeting the
requisite  affirmative vote of the Company stockholders shall have been recorded
to authorize and to approve the transactions  contemplated  hereby in accordance
with applicable provisions of Delaware law, including,  without limitation,  the
matters set forth in Section 5.10 hereof and such other matters presented to the
Stockholders for approval.

     Section 9.9 Opinion of Counsel. The Sellers shall have received the opinion
of Davis & Gilbert,  counsel to Omnicom  and the  Purchaser,  dated the  Closing
Date, substantially in the form and to the effect of Exhibit I hereto.

     Section  9.10  Employment  Agreements.  The  Purchaser  and/or  one  of its
affiliates,  and each of Steve Hancock,  Adelaide Horton,  Robert Kuperman,  Ira
Matathia,  Tom Patty and  Robert  Wolf  shall have  entered  into an  employment
agreement, each in a form previously approved by such party and the Purchaser.

     Section 9.11  Employment/Consulting  Agreements.  The Purchaser  shall have
validly assumed each of the Chiat  Consulting  Agreement and the Clow Employment
Agreement pursuant to an assumption  agreement in a form previously  approved by
the Company and  Omnicom,  and the Chiat  Consulting  Agreement  shall have been
validly assigned by the Purchaser to Omnicom.

     Section 9.12 Increased Revenues of the Sellers.  The Annualized Revenues of
the Company and its Subsidiaries shall not be greater than $100,000,000 and EBIT
for the  Company's  fiscal year ending  October 31, 1995 shall not be reasonably
expected to be greater than $17,200,000.


                                       54
<PAGE>


     Section  9.13  Proceedings.  All  proceedings  to be  taken  on the part of
Omnicom and the Purchaser in connection  with the  transactions  contemplated by
this  Agreement  and  all  documents   incident   thereto  shall  be  reasonably
satisfactory  in form and  substance to the Sellers,  and the Sellers shall have
received  copies of all such  documents  and other  evidences as the Sellers may
reasonably  request in order to establish the consummation of such  transactions
and the taking of all proceedings in connection therewith.

     Section 9.14  Financial  Transactions.  Each of the  transactions  required
under Section 7.5(i) shall have been consummated.

     Section 9.15 Incentive Agreement.  The Purchaser shall have validly assumed
the Richard Sittig incentive agreement referred to on Schedule 3.8.

     Section 9.16 Escrow  Agreement.  The  Purchaser  and the Escrow Agent shall
have entered into the Escrow Agreement.

     Section  9.17  Closing  of Profit  Sharing  Plan  Purchase  Agreement.  The
transactions  contemplated  by the Profit Sharing Plan Purchase  Agreement shall
have been completed.

     Section 9.18 Material Adverse Effect.  Since the Execution Date there shall
not have  occurred  any material  adverse  change,  or any event or  development
which,  individually or together with such events,  could reasonably be expected
to result in a material adverse change, on the financial  condition,  results of
operations,  assets,  properties or  businesses of Omnicom and its  subsidiaries
taken as a whole, and Omnicom shall have delivered to the Sellers a certificate,
dated the Closing Date, to such effect.


                                   ARTICLE X

                             ADDITIONAL AGREEMENTS

     Section  10.1 Change of Name of Sellers.  At the  Closing,  (i) the Company
shall execute  appropriate  documents to change its corporate name to a name not
including the "Chiat/Day"  designation,  or any variation thereof,  and promptly
thereafter shall file such documents with the Secretary of State of the State of
Delaware  and each other  jurisdiction  in which it is qualified to do business,
(ii)  Advertising  shall execute  appropriate  documents to change its corporate
name to a name  not  including  the  "Chiat/Day  designation,  or any  variation
thereof, and promptly thereafter shall file such documents with the Secretary of
State  of the  State of  Delaware  and each  other  jurisdiction  in which it is
qualified to do  business,  and (iii) each  Inactive  Subsidiary  shall  execute
appropriate  documents to change its corporate  name to a name not including the
"Chiat/Day" designation, or any variation thereof, and promptly thereafter shall
file  such  documents  with  the  appropriate  governmental  authorities  of the


                                       55
<PAGE>

jurisdiction  of its  incorporation  and each other  jurisdiction in which it is
qualified to do business.

     Section 10.2 Change of Name of TBWA Advertising Inc. It is expressly agreed
that,  effective upon the Closing,  the Purchaser and its affiliates  shall have
full and exclusive  ownership of the corporate  name and trade name  "Chiat/Day"
and shall have the right to use such  corporate  name and trade name anywhere in
the world, and as promptly as practicable after the Closing,  Omnicom will cause
the  companies  operating  as part of the TBWA  International  network  in North
America who currently include the designation  "TBWA" as part of their corporate
names,  to  change  their  corporate  names to  include  the  designation  "TBWA
Chiat/Day" by filing  appropriate  documents with the  appropriate  governmental
authorities.  Each of Omnicom and the Purchaser  agrees that until  December 31,
1998,  without  the  consent  of the  Company  (or  after its  dissolution,  the
Liquidating  Trustee),  it will not  authorize  the deletion of the  "Chiat/Day"
designation from the corporate name of any such entity. Nothing contained herein
shall require Omnicom or the Purchaser to cause any company operating within the
TBWA  International  network outside of North America to include the "Chiat/Day"
designation in its corporate name or trade name.

     Section 10.3  Allocation of Purchase  Price.  The Sellers,  Omnicom and the
Purchaser  agree that the Purchase  Price shall be allocated in accordance  with
Section 1060 of the Code, as set forth on an allocation  schedule (the "Purchase
Price Allocation") to be agreed by the Sellers,  Omnicom and the Purchaser prior
to the Closing Date; provided,  however,  that the Purchaser at its sole expense
may obtain an appraisal of the tangible assets including leasehold  improvements
of the Sellers from an  independent  appraiser  of  recognized  standing,  which
appraisal  shall be used for purposes of allocating  the Purchase  Price to such
tangible  assets.  The Sellers,  Omnicom and the Purchaser agree that they shall
report the allocation of the Purchase Price in a manner entirely consistent with
Purchase  Price  Allocation  in all tax  returns  and forms  (including  without
limitation, Forms 8594 filed with Omnicom's or the Purchaser's and the Company's
respective  federal  income tax returns for the taxable  year that  includes the
Closing Date) and in the course of any tax audit,  tax review or tax  litigation
relating  thereto unless  otherwise  required under applicable law. The Sellers,
Omnicom and the Purchaser  shall  cooperate with each other to prepare the Forms
8594 in the manner  required by this Section 10.3. The Sellers,  Omnicom and the
Purchaser  shall each deliver to the other a copy of the Form 8594 it files with
its respective federal income tax return.

     Section 10.4 Future Tax Returns.  The  Sellers,  Omnicom and the  Purchaser
will  report  the  transactions  contemplated  by this  Agreement  as a  taxable
purchase  of the Assets of each of the  Company  and  Advertising  for  federal,
state,  local and foreign  income tax  purposes  and will not take any  federal,
state,  local or foreign tax reporting  position which is inconsistent  with the
treatment of such transactions as taxable for federal income tax purposes unless
otherwise required under applicable law. The Sellers will deliver to Omnicom all


                                       56
<PAGE>

federal,  state, local, and foreign tax returns which will be filed by either of
the Sellers with respect to the taxable year of the Sellers  beginning  November
1,  1994,  10 days  prior to the  filing  of any such  returns  with any  taxing
authority.  Each  return  shall  be in final  form as it will be filed  with the
respective  taxing  authority.  The Sellers,  Omnicom and the Purchaser agree to
cooperate  fully in  connection  with any audit of any tax  return  filed by the
Sellers,  Omnicom or the Purchaser  reporting the  transactions  contemplated by
this Agreement (or administrative or judicial proceedings  resulting therefrom),
including  without  limitation  the  furnishing or making  available of records,
books of account, or personnel reasonably required in connection with such audit
or  proceeding.  Each party shall bear its own  out-of-pocket  costs incurred in
furnishing such cooperation.

     Section 10.5 Tax Elections.  If requested by Omnicom, the Company agrees to
join with Omnicom in an election under ss.338(h)(10) of the Code with respect to
the Purchaser's acquisition of the stock of any Subsidiary. If so requested, the
Company shall deliver to Omnicom a duly executed and completed  Internal Revenue
Service  Form 8023 and similar  forms under  applicable  state and local tax law
with respect to each such sale no later than 60 days prior to the date each such
Form is required to be filed.

     Section 10.6 Canadian  Elections.  Advertising  and the Purchaser  agree to
elect jointly in  prescribed  form pursuant to Section 167 of the Excise Tax Act
(Canada)  so that no goods and  services  tax is  payable  by the  Purchaser  in
respect of the purchase of any Advertising Assets located in Canada. Advertising
and the Purchaser  agree to elect jointly in prescribed form pursuant to section
22 of the Income Tax Act (Canada) and the corresponding  provisions of any other
provincial  tax  legislation  in  respect  of the  amount  of the  consideration
allocated  to the accounts  receivable  attributable  to the  Canadian  business
operations  of  Advertising  transferred  to  the  Purchaser  pursuant  to  this
Agreement.  Advertising  agrees to  deliver  to the  Purchaser  on or before the
Closing  Date a  certificate  issued by the Minister of National  Revenue  under
subsection 116(2) of the Income Tax Act (Canada)  specifying a certificate limit
not less than the Purchase Price allocated to the Advertising  Assets located in
Canada.  Advertising  agrees to  deliver a  certificate  under  Section 6 of the
Retail Sales Tax Act (Ontario)  issued by the Minister of Finance that all taxes
payable  or  collectable  by  Advertising  under  that Act have been paid or are
otherwise satisfactorily secured.

     Section  10.7  Dispute  Resolution.  In the  event of a  disagreement  with
respect to Sections  8.16,  the last  sentence of Section 8.21, or Section 9.12,
the items in dispute shall be submitted to the New York City office of KPMG Peat
Marwick,  and if they refuse or are otherwise unable to serve, the New York City
office of Deloitte & Touche (the  "Arbitrator"),  and the  determination  of the
Arbitrator  shall  become  final and  conclusive  upon the  parties  hereto  and
enforceable in a court of law. The  Arbitrator  shall consider only the items in
dispute and shall be  instructed  to act within ten days to resolve all items in
dispute.  The  Arbitrator  shall  determine  the  party  (i.e.  Omnicom  and the
Purchaser,  on the one hand, or the Sellers,  on the other hand, as the case may
be) whose asserted  positions before the Arbitrator are in the aggregate further
from  the   aggregate   resolutions   determined   by  the   Arbitrator,   which


                                       57
<PAGE>

non-prevailing party shall pay the fees and expenses of the Arbitrator. Any such
fees and expenses borne by the Sellers shall be deemed to be Transaction Costs.

     Section 10.8 Termination.  This Agreement may be terminated and the sale of
Assets and other transactions  contemplated  herein may be abandoned at any time
prior to the  Closing,  notwithstanding  the  adoption of this  Agreement by the
stockholders of the Company by:

     (a)  mutual  consent  of the Boards of  Directors  of each of the  Sellers,
Omnicom and the Purchaser;

     (b) either Omnicom and the Purchaser,  on the one hand, or the Sellers,  on
the other hand, (provided the terminating party is not then in breach hereof) if
the other party breaches its representations,  warranties or covenants hereunder
in any  material  respect and such breach is not cured  within 30 days after the
delivery of written notice thereof to such breaching  party unless the breach of
any such  representation,  warranty,  or covenant does not materially  adversely
affect the  business or assets of the  breaching  party or the ability of any or
all parties to consummate the transactions contemplated hereby;

     (c) the Boards of  Directors  of either  Omnicom and the  Purchaser  or the
Sellers in the event a final and nonappealable  order, decree or judgment of any
court,  agency,  commission  or  governmental  authority  is issued or  existing
against the parties or any of them or any of their  directors which would enjoin
the transactions contemplated hereby; or

     (d) either Omnicom and the Purchaser,  on the one hand, or the Sellers,  on
the other  hand,  if the  Closing  Date has not  occurred  prior to the close of
business on December 31, 1995; or

     (e) either Omnicom and the Purchaser,  on the one hand, or the Sellers,  on
the other hand,  at any time after  October 31, 1995 if the  conditions  to such
parties'  obligation  to close set forth in  Article  VIII or IX,  respectively,
shall have  become  incapable  of being  satisfied  by the close of  business on
December 31, 1995.

     Section 10.9 Effect of  Termination.  If this  Agreement is  terminated  as
provided in Section  10.8 hereof,  this  Agreement  (except as otherwise  herein
provided)  shall  forthwith  become void and there shall be no  liability on the
part of any party hereto or its  respective  officers or directors  arising from
the act of such permitted termination.  Nothing herein shall preclude,  however,
any action or claim for  damages to which any party is  otherwise  entitled as a
result of breach by the other party hereto.

     Section  10.10Bulk  Transfer  Laws. The parties hereto agree that they will
comply with the  provisions  of Section  1141(c) of the New York State Sales and
Use Tax Law and the provisions of Sections 6811 and 6812 of the California Sales
and Use Tax Law.


                                       58
<PAGE>


     Section  10.11No Merger.  Before or after the Closing,  neither the Company
nor Advertising will take any action to merge or liquidate  Advertising into the
Company.

     Section 10.12  Transfer Tax  Compliance.  (a) The Sellers and the Purchaser
shall comply with Article 31-B of the New York State Tax Law (the "Gains  Tax"),
relating to the New York State Real Property  Transfer Gains Tax,  Section 14.15
of the New York  State Tax Law  relating  to the New York  State  Real  Property
Transfer Tax and Chapter 21, Title 11 of the Administrative  Code of the City of
New York relating the New York City Real  Property  Transfer Tax and any similar
taxes of other  applicable  jurisdictions  (all  such  taxes  collectively,  the
"Transfer  Taxes").  For such purposes,  the Sellers,  Omnicom and the Purchaser
agree that the  leasehold  interests  of the  Sellers  have no value and that no
portion of the Purchase Price is allocable thereto.

     (b) If transferor and transferee questionnaires are required for compliance
with the Gains Tax, the Sellers and the Purchaser  shall  promptly  complete and
execute such  questionnaires,  and the Sellers shall cause the questionnaires to
be filed with the New York State  Department  of Taxation  not later than twenty
days prior to the Closing Date. Any similar  pre-Closing  filing  required under
the laws of any other applicable  jurisdiction  shall be made not later than the
due date therefor.

     (c) At the  Closing,  the Sellers  shall  deliver and cause to be filed all
returns required to be filed in connection with the Transfer Taxes.

     Section 10.13  Indebtedness to the Purchaser. At the Closing, the Purchaser
will  assume  any  indebtedness  owing  by the  Company  or  Advertising  to the
Purchaser.  Any such indebtedness  shall be deemed discharged  immediately after
the Closing.


                                   ARTICLE XI

                           SURVIVAL; INDEMNIFICATION

     Section 11.1  Survival.  Subject to the  limitations  set forth in Sections
11.3 and 11.4 hereof, the respective representations,  warranties, covenants and
agreements of the Sellers, Omnicom and the Purchaser contained in this Agreement
or in any  Schedule,  or in any  certificate  delivered  at the  Closing,  shall
survive the  Closing.  Notwithstanding  any right of any party  hereto  fully to
investigate the affairs of any other party, and notwithstanding any knowledge of
facts  determined or  determinable  pursuant to such  investigation  or right of
investigation,  each  party  hereto  shall have the right to rely fully upon the
representations,  warranties,  covenants  and  agreements  of  any  other  party
contained in this Agreement or in any Schedule  furnished by another party or in
any certificate delivered at the Closing by any other party.


                                       59
<PAGE>


     Section  11.2  Obligation  of the  Company  to  Indemnify.  Subject  to the
limitations  set forth in Sections 11.3 and 11.4 hereof,  the Company  agrees to
indemnify the Purchaser and its  affiliates,  directors,  officers and employees
(collectively the "Indemnified  Parties") against, and to protect, save and keep
harmless the Indemnified  Parties from, and to assume  liability for, payment of
all liabilities (including liabilities for Taxes), obligations, losses, damages,
penalties, claims, actions, suits, judgments, settlements,  out-of-pocket costs,
expenses and disbursements  (including  reasonable costs of  investigation,  and
reasonable  attorneys',  accountants' and expert witnesses' fees, whether or not
suit is  brought)  of  whatever  kind and  nature,  to the extent not covered by
insurance  which the applicable  Indemnified  Parties will be entitled to obtain
the benefits of (collectively,  "Losses"), that may be imposed on or incurred by
the  Indemnified  Parties  as a  consequence  of or in  connection  with (i) any
inaccuracy  or breach of any  representation  or  warranty or covenant of either
Seller  contained  in or  made  pursuant  to  this  Agreement,  other  than  any
inaccuracy  or breach with respect to the last sentence of Section 3.8; (ii) the
breach  of or  failure  by either  Seller to  perform  or  discharge  any of its
obligations under this Agreement or under the transactions  contemplated hereby;
(iii) the assertion by any third party of any claim or cause of action  relating
to any liability of either Seller not assumed by the Purchaser  pursuant to this
Agreement; or (iv) any inaccuracy in or breach of the representation or warranty
contained in the last sentence of Section 3.28 hereof. The term "Losses" as used
herein  is  not  limited  to  matters  asserted  by  third  parties  against  an
Indemnified  Party but includes  Losses  incurred or sustained by an Indemnified
Party in the absence of third party claims.

     Section 11.3 Indemnification Procedures.

     11.3.1  Notice of Asserted  Liability.  The Purchaser  shall  promptly give
notice  (the  "Claims   Notice")  to  the  Company  of  any  demand,   claim  or
circumstances  which gives  rise,  or with the lapse of time would or might give
rise to a claim or the commencement (or threatened  commencement) of any action,
proceeding  or  investigation  that  may  result  in any  Losses  (an  "Asserted
Liability")  without regard to the limitations on  indemnification  set forth in
Section 11.4 below.  The Claims Notice shall describe the Asserted  Liability in
reasonable detail, shall indicate the amount (estimated if necessary, and to the
extent  feasible)  of the  Losses  that  have  been  or may  be  suffered  by an
Indemnified Party.

     11.3.2 Defense of Asserted Liability. If the facts giving rise to the claim
for  indemnification  shall involve any actual or threatened  claim or demand by
any third party against any Indemnified Party or by an Indemnified Party against
any third party (a "Third Party Claim"),  the Purchaser  shall have the right to
defend or prosecute  such Third Party Claim through  counsel of the  Purchaser's
own choosing.

     11.3.3  Cooperation.   The  Sellers  shall  cooperate  in  the  defense  or
prosecution  of any such claim or defense and furnish such records,  information
and  testimony and attend such  conferences,  discovery  proceedings,  hearings,
trials, and appeals as may be reasonably requested in connection therewith.  The
Sellers shall be entitled to  participate  in the defense or  prosecution of any


                                       60
<PAGE>

such claim,  demand or  litigation  at their own expense and through  counsel of
their own choosing,  but control  thereof shall remain with the  Purchaser.  The
Purchaser  shall  cooperate in such defense or prosecution to the same extent as
the Sellers are obligated to cooperate under this Section 11.3.3.

     11.3.4  Settlements.  The Company will not be subject to any  liability for
any  settlement  made  without  its  consent  (but  such  consent  shall  not be
unreasonably withheld or delayed).


     Section 11.4 Limitations on Indemnification.

     11.4.1  Indemnity  Cushion.  Except as  provided in the next  sentence,  no
claim,  action or other  Asserted  Liability  (other than an Asserted  Liability
under  Section  3.27 or one of the first two  sentences  of Section 3.28 hereof)
with  respect to Losses  arising  out of any of the  matters  referred  to under
clauses (i)  through  (iii) of Section  11.2 may be asserted  until such time as
claims, actions or other Asserted Liabilities with respect to Losses arising out
of a matter referred to in clause (i) through (iii) of Section 11.2 shall exceed
$300,000 in the  aggregate  (in which case the  Company  shall be liable for all
Losses in excess of $300,000). Losses arising out of any of the matters referred
to under clause (iv) of Section 11.2 shall be reimbursable without regard to the
$300,000 cushion.

     11.4.2 Termination of Indemnification Obligations and Other Limitations.

          (i)  Except as  otherwise  provided  in this  Section  11.4.2  (and in
     particular  the  provisions  of  clause  (ii)  of  Sections  11.4.2),   the
     obligation of the Company to indemnify shall terminate and be of no further
     force and effect on the "Termination Date," which shall be earlier to occur
     of (x) the date of the  first  independent  audit  report,  if any,  of the
     consolidated   financial  results  of  the  Purchaser  and  the  Businesses
     following the Closing Date or (y) one year from the Closing Date; provided,
     however, that (A) claims for Losses arising under clauses (i) through (iii)
     of Section 11.2 asserted in writing  against the Company on or prior to the
     Termination  Date shall  survive  until they are  decided and are final and
     binding upon the  Purchaser and the Company as  contemplated  by the Escrow
     Agreement,  and (B) no claim for Losses  arising  under clauses (i) through
     (iii) of Section 11.2 may be asserted after the Termination Date.

          (ii) In that the matter  identified  in clause (iv) of Section 11.2 is
     an asset whose collectibility cannot reasonably be assured on the Execution
     Date,  the  limitations  set forth in clause (i) of  Section  11.4.2 on the
     obligations of the Company to indemnify shall not apply with respect to the
     matter as to which the Purchaser is entitled to be indemnified under clause
     (iv) of Section 11.2.  Notwithstanding the foregoing, the obligation of the
     Company to indemnify  for Losses  arising under clause (iv) of Section 11.2
     shall  terminate  and be of no  further  force  and  effect  on the  second
     anniversary  of the Closing Date;  provided,  however,  that (A) claims for


                                       61
<PAGE>

     Losses  arising  under  clause  (iv) of Section  11.2  asserted  in writing
     against  the Company on or prior to the second  anniversary  of the Closing
     Date shall  survive  until they are decided and are final and binding  upon
     the parties hereto and (B) no claim for Losses arising under clause (iv) of
     Section  11.2  may  be  asserted  after  the  earlier  of  (x)  the  second
     anniversary  date of the  Closing  and (y) the date on which  payments  due
     under the Mojo Receivable shall have been fully paid or finally settled.

          (iii) The parties agree that the satisfaction of liabilities under the
     Escrow Agreement, and the procedures to be followed in respect thereof, are
     subject to the specific  provision of such Escrow Agreement relating to the
     release of the Escrow Funds.

          (iv) Except as provided in Section  7.1, the rights of Omnicom and the
     Purchaser set forth in this Article XI are exclusive and in lieu of any and
     all other rights and remedies  under this Agreement with respect to Losses,
     and such  Losses  shall  be  satisfied  solely  from  the  Escrow  Funds in
     accordance with the provisions of this Article XI and the provisions of the
     Escrow  Agreement  and  Omnicom  and the  Purchaser  agree  that  except as
     provided in Section 7.1,  none of the  Indemnified  Parties  shall have any
     recourse for the payment of any Losses of any kind  whatsoever  against the
     Company or Advertising or their respective  affiliates or past,  present or
     future directors,  officers and employees,  the Stockholders or the holders
     of the EARs and EPUs,  nor shall any of such persons be  personally  liable
     for any such Losses, it being expressly  understood that the sole remedy of
     the  Indemnified  Parties  shall be against the Escrow Funds in  accordance
     with the Escrow Agreement.

          (v) Except as provided in Section 7.1, notwithstanding anything to the
     contrary  contained in this Agreement or in the Escrow  Agreement,  (a) any
     rights of the  Indemnified  Parties of  indemnification  for Losses arising
     under clauses (i) through  (iii) of Section 11.2 shall be satisfied  solely
     from the General  Escrow Fund,  and the  Indemnified  Parties shall have no
     right of indemnity for any such Losses from the Special Escrow Fund and (b)
     any rights of the Indemnified Parties of indemnification for Losses arising
     under  clause  (iv) of Section  11.2  shall be  satisfied  solely  from the
     Special  Escrow Fund,  and the  Indemnified  Parties shall have no right of
     indemnity for any such Losses against the General Escrow Fund.

     11.4.3  Treatment.  Any payments by the Sellers to the Purchaser under this
Article XI (or under the Escrow Agreement) shall be treated by the parties as an
adjustment to Purchase Price.

     11.4.4 Tax  Effects.  A payment  due and payable by Sellers  hereunder  (or
under the Escrow  Agreement) with respect to the matters set forth under clauses
(i) through  (iii) of Section  11.2 shall be  decreased to the extent of any net
actual  reduction in Taxes payable by the Purchaser  upon its payment of Losses,
determined  at an assumed  marginal  tax rate equal to the highest  marginal tax


                                       62
<PAGE>

rate then in effect for corporate  taxpayers in the relevant  jurisdiction,  and
taking into account the tax  consequences to the Purchaser of the receipt of any
payment  due and payable by Sellers  under this  Article XI (or under the Escrow
Agreement).

                                  ARTICLE XII

                                 MISCELLANEOUS

     Section 12.1 Expenses. Except as otherwise provided under Section 1.1.3(iv)
hereof,  the parties hereto shall pay all of their own expenses  relating to the
transactions contemplated by this Agreement,  including, without limitation, the
fees and expenses of their respective counsel and financial advisors.

     Section 12.2 Governing Law. The  interpretation  and  construction  of this
Agreement, and all matters relating hereto, shall be governed by the laws of the
State of New York without reference to its conflict of laws provisions.

     Section  12.3  Jurisdiction.  Except as provided in Section 10.7 and except
with  respect to disputes  governed by the Escrow  Agreement  and required to be
submitted to arbitration thereunder, any judicial proceeding brought against any
of the parties to this Agreement on any dispute arising out of this Agreement or
any  matter  related  hereto  shall be brought in the courts of the State of New
York or in the United  States  District  Court for the Southern  District of New
York, and, by execution and delivery of this  Agreement,  each of the parties to
this Agreement accepts for itself the process in any action or proceeding by the
mailing of copies of such  process to it, at its address as set forth in Section
12.9. Each party hereto  irrevocably  waives to the fullest extent  permitted by
law any objection  that it may now or hereafter  have to the laying of the venue
of any  judicial  proceeding  brought in such courts and any claim that any such
judicial  proceeding has been brought in an  inconvenient  forum.  The foregoing
consent  to  jurisdiction  shall not  constitute  general  consent to service of
process in the State of New York for any purpose  except as  provided  above and
shall not be deemed to confer  rights on any person  other  than the  respective
parties  to this  Agreement.  EACH  PARTY  HEREBY  WAIVES  TRIAL  BY JURY IN ANY
JUDICIAL PROCEEDINGS UNDER THIS AGREEMENT.  In addition, the Company shall cause
the Trustee of the Liquidating  Trust to agree to and be bound by the provisions
of this Section 12.3 by a written  instrument  addressed  to the  Purchaser  and
executed  by such  Trustee in  connection  with any suit,  action or  proceeding
commenced by the Purchaser whose gravamen is a claim asserted under Article XI.

     Section  12.4  "Person"  Defined.   "Person"  shall  mean  and  include  an
individual,  a  partnership,  a  joint  venture,  a  corporation,  a  trust,  an
unincorporated  organization  and a  government  or other  department  or agency
thereof.


                                       63
<PAGE>


     Section 12.5 "Knowledge"  Defined.  Where any  representation  and warranty
contained in this  Agreement is expressly  qualified by reference to  knowledge,
information and belief of a party, such party confirms that it has made such due
and  diligent   inquiry  as  to  the  matters  that  are  the  subject  of  such
representations and warranties that shall be reasonable under the circumstances.

     Section 12.6 "Affiliate" Defined. As used in this Agreement, an "affiliate"
of any Person, shall mean any Person that directly, or indirectly through one or
more intermediaries,  controls,  or is controlled by, or is under common control
with such Person.

     Section 12.7 Captions. The Article and Section captions used herein are for
reference  purposes  only,  and  shall  not in any way  affect  the  meaning  or
interpretation of this Agreement.

     Section  12.8  Confidentiality.  Unless  and until the  Closing  shall have
occurred  and  except  as may be  required  in  connection  with (i) any  public
announcement  that  Omnicom,  the  Purchaser  and the Sellers have executed this
Agreement,  or (ii) any governmental  filings contemplated under this Agreement,
Omnicom,  the Purchaser and the Sellers shall,  and shall cause their respective
employees,  agents,  consultants and  representatives to, maintain in confidence
and not  otherwise  use or permit the use of  information,  documents,  and data
respecting any other party to this Agreement furnished to them, or to any person
or entity on their behalf.  If this Agreement is terminated  pursuant to Section
10.8 hereof or otherwise,  each party shall (and Omnicom and the Purchaser shall
cause any third party to whom it has made permitted  disclosures  to) (i) return
to the other  party or destroy  all  written  information,  documents,  and data
furnished to it or to any person or entity on its behalf,  and (ii)  maintain in
confidence  all  information  received  by it, or by any person or entity on its
behalf, and shall not use or permit the use of such information by others except
to the extent that such  information  is  elsewhere  available  to the public or
otherwise  rightfully  obtained  without  violation  of this Section 12.8 or any
other agreement.  Notwithstanding  the foregoing,  the foregoing provision shall
not apply to the extent that  Omnicom is required  to make any  announcement  or
file  information  relating to or arising out of this Agreement by virtue of the
federal  securities  laws of the  United  States or the  rules  and  regulations
promulgated  thereunder  or other rules of the New York Stock  Exchange,  or any
announcement by any party pursuant to applicable law or regulations.

     Section  12.9  Notices.  Unless  otherwise  provided  herein,  any  notice,
request, instruction or other document to be given hereunder by any party to any
other  party shall be in writing and shall be deemed to have been given (a) upon
personal  delivery,  if  delivered  by hand,  (b) three  days  after the date of
deposit in the mails,  postage prepaid, if mailed by certified first class mail,
or (c) the next  business day if sent by facsimile  transmission  (if receipt is
electronically confirmed) or by a prepaid overnight courier service, and in each
case at the  respective  addresses  or  numbers  set forth  below or such  other
address or number as such party may have fixed by notice:


                                       64
<PAGE>


     If to either Omnicom or to the Purchaser, addressed to:

                      Omnicom Group Inc.
                      437 Madison Avenue
                      New York, New York 10022
                      Attention:  Chief Financial Officer
                      Fax:  (212) 415-3536

                           with a copy to:

                      Davis & Gilbert
                      1740 Broadway
                      New York, New York 10019
                      Attention:  Michael D. Ditzian, Esq.
                      Fax:  (212) 468-4888

If to either Advertising or to the Company, addressed to:

                      Chiat/Day Holdings, Inc.
                      180 Maiden Lane
                      New York, New York  10038
                      Attention:  Chief Financial Officer
                      Fax:  (212) 804-1200

(or following the dissolution of the Company,  to the Trustee of the Liquidating
Trust at such address as the Company shall provide to Omnicom and the Purchaser)

                      with a copy in either case to:

                      Simpson Thacher & Bartlett
                      425 Lexington Avenue
                      New York, New York  10017
                      Attention: James M. Cotter, Esq.
                      Fax:  (212) 455-2502

     Section  12.10  Parties  in  Interest.  This  Agreement  and the rights and
obligations  of the  parties  hereunder  shall not be  assignable  to any Person
without the written  consent of all parties,  except that,  without the Sellers'
consent,  the  Purchaser  may direct  either Seller to assign or transfer at the
Closing (or  subsequent  to the Closing the  Purchaser  may transfer) all or any
portion  of  the  Assets  and/or  Assumed  Liabilities  to one  or  more  of its
subsidiaries. Such assignment or transfer shall not relieve the Purchaser of its
obligations  or diminish  its rights  hereunder.  Subsequent  to the Closing all
rights of the Company  hereunder  shall be assignable by it to its  stockholders


                                       65
<PAGE>

pro  rata,  and/or to the  Liquidating  Trust  created  for the  benefit  of the
Stockholders,  upon the liquidation of the Company and all rights of Advertising
hereunder shall be assignable by it to the Company, its stockholder.

     Section 12.11 Severability. In the event any provision of this Agreement is
found to be void and  unenforceable  by a court of competent  jurisdiction,  the
remaining  provisions of this Agreement  shall  nevertheless be binding upon the
parties with the same effect as though the void or  unenforceable  part had been
severed and deleted.

     Section 12.12  Counterparts.  This Agreement may be executed in two or more
counterparts, all of which taken together shall constitute one instrument.

     Section  12.13 Entire  Agreement.  This  Agreement,  including the Annexes,
Schedules and Exhibits, and other documents referred to herein which form a part
hereof,  contains the entire understanding of the parties hereto with respect to
the subject matter contained herein and therein.  This Agreement  supersedes all
prior oral and written  agreements and  understandings  between the parties with
respect to such subject matter.

     Section  12.14  Amendment.  This  Agreement  and the Annexes and  Schedules
attached hereto or heretofore delivered may be amended, supplemented or modified
by the parties  hereto only by an agreement in writing  signed on behalf of each
of the parties hereto following due authorization at any time.

     Section  12.15 Third Party  Beneficiaries.  Each party hereto  intends that
this Agreement shall not benefit or create any right or cause of action in or on
behalf  of any  person  other  than the  parties  hereto  and  their  respective
successors and assigns as permitted under Section 12.10.

     Section 12.16 Extension;  Waiver. The Sellers, on the one hand, and Omnicom
(on  behalf of  itself  and the  Purchaser),  on the other  hand,  each may,  by
instrument duly authorized in writing signed on behalf of each party, (a) extend
the time for  performance of any of the  obligations or other acts of such other
party, (b) waive any inaccuracies in the  representations and warranties of such
other party contained herein or in any document  delivered  pursuant hereto,  or
(c) except as set forth in the first  paragraph of each of Articles VIII and IX,
waive  compliance  with any of the  agreements or conditions of such other party
contained  herein.  No such waiver or  extension  shall be  effective  unless in
writing (and  specifically  describing the provision or provisions being waived)
and  signed by the party or  parties  sought to be bound  thereby,  and any such
waiver or extension on a specific occasion shall not imply a waiver or extension
on a future occasion.

     Section 12.17  Exchange Rate.  Where a Section of this  Agreement  provides
amounts in U.S.  dollars for purposes of determining the disclosure  required to


                                       66
<PAGE>

be made  hereunder,  it is  understood  that the  equivalent  amounts in foreign
currencies shall be calculated in accordance with GAAP.


                                       67
<PAGE>




     IN WITNESS  WHEREOF,  Omnicom,  the Purchaser,  the Company and Advertising
have each caused its  corporate  name to be hereunto  subscribed  by its officer
thereunto duly authorized on the day and year first above written.

                                            OMNICOM GROUP INC.

                                             By:       /s/ Fred Meyer
                                                ----------------------------
                                                Name:  Fred Meyer
                                                Title:  Chief Financial Officer



                                             TBWA INTERNATIONAL INC.

                                              By:   /s/ William G. Tragos
                                                 ---------------------------
                                                 Name:  William G. Tragos
                                                 Title:  Chief Executive Officer



                                              CHIAT/DAY HOLDINGS, INC.

                                              By:       /s/ Jay Chiat
                                                 --------------------------
                                                 Name:      Jay Chiat
                                                 Title:  President and Chief
                                                         Executive Officer



                                              CHIAT/DAY INC. ADVERTISING

                                              By:       /s/ Jay Chiat
                                                 --------------------------
                                                Name:      Jay Chiat
                                                Title:  President and Chief
                                                        Executive Officer


                                       68



            

                            CHIAT/DAY HOLDINGS, INC.

                          PLAN OF COMPLETE LIQUIDATION

1. Plan of Liquidation; Closing of Transfer Books.

     (a) After (i) the adoption of this Plan, (ii) the consummation of the asset
sales contemplated in that certain Asset Purchase Agreement dated
______________, 1995 among the Corporation, Chiat/Day inc. Advertising, a
Delaware corporation ("Advertising"), Omnicom Group Inc., a New York corporation
("Omnicom") and TBWA International Inc., a Delaware corporation ("TBWA") (as the
same may be amended, supplemented or otherwise modified from time to time, the
"Purchase Agreement"), and (iii) the occurrence of the Distribution Date,
CHIAT/DAY HOLDINGS, INC., a Delaware corporation (the "Corporation"), after
deposits are made into the Liquidating Trust (as defined below) and the escrows
described in paragraph 3(a) below on behalf of the Stockholders, will distribute
to its stockholders, in accordance with paragraph 4 hereof, its properties and
assets of every description, which at that time will consist entirely of shares
of common stock, par value $.50 per share, of Omnicom, received by the
Corporation (exclusive of the Contributed Stock (as defined in the Purchase
Agreement)) pursuant to the terms of the Purchase Agreement (the "Omnicom
Shares"). Capitalized terms used herein and not defined herein shall have the
meanings ascribed thereto in the Purchase Agreement.

     At such time, the Corporation will also cause Advertising to distribute to
the Rightsholders (as defined


<PAGE>

herein), in accordance with paragraph 5 hereof, after deposits are made
into the escrows described in paragraphs 3(b) and 3(c) below on behalf of the
Rightsholders, the Omnicom Shares received by Advertising (inclusive of the
Contributed Stock) pursuant to the Purchase Agreement; provided, that such
distribution is conditional upon and in consideration of the funding of such
escrows on behalf of the Rightsholders.

     (b) On the Closing Date under the Purchase Agreement (on or immediately
following which date the Corporation shall file a Certificate of Dissolution in
accordance with the laws of the State of Delaware), the Corporation shall close
its transfer books and no transfers of Class A or Class B Common Stock of the
Corporation shall thereafter be recorded on the transfer books of the
Corporation. Such Closing Date shall be the record date for determining the
Stockholders entitled to receive any distributions described herein in respect
of the Common Stock of the Corporation. 

2. Liquidating Trust.

     (a) Following the Closing under the Purchase Agreement, the Corporation
shall cause to be created a liquidating trust (the "Liquidating Trust") for and
on behalf of the Class A and Class B stockholders (collectively, the
"Stockholders") of the Corporation, all pursuant to a Liquidating Trust
Agreement (the "Liquidating Trust Agreement") substantially in the form attached
hereto as Annex I. The trustees of the Liquidating Trust shall be Thomas Patty
and David C. Wiener (collectively, the "Liquidating Trustee"). Upon adoption of
this


                                       2
<PAGE>

Plan by the Stockholders and the creation of the Liquidating Trust, the
Liquidating Trustee will be authorized (i) to receive on behalf of the
Stockholders liquidating distributions (other than the distribution described in
paragraph 4 hereof) from the Corporation, (ii) to act as the agent of the
Stockholders in connection with the administration of the Omnicom
Indemnification Escrow Agreement (and the provisions of the Purchase Agreement
relating thereto) and the Liquidating Trust Escrow Agreement (each as defined
below), (iii) to respond to the assertion of claims under, and/or to make claims
under, such escrow agreements and (iv) to complete the winding up of the affairs
of the Corporation and the payment of certain liabilities not assumed by the
Purchaser under the Purchase Agreement from the assets of the Liquidating Trust.

     (b) On the Distribution Date (as defined in the Purchase Agreement), 5% of
the Omnicom Shares paid to the Corporation pursuant to Section 2.1 of the
Purchase Agreement (exclusive of the Contributed Stock) will be deposited into
the Liquidating Trust on behalf of the Stockholders. Such Omnicom Shares (and
any other Omnicom Shares received by the Liquidating Trustee from time to time)
will be sold by the Liquidating Trustee (in accordance with the Liquidating
Trust Agreement) and the net cash proceeds held in the Liquidating Trust on
behalf of the Stockholders for the purpose of liquidating contingent or other
liabilities against the Corporation which may arise in the future (other than
the liabilities assumed by TBWA pursuant to the Purchase Agreement and to the
extent required under Section


                                       3
<PAGE>

281(b) of the Delaware General Corporation Law) and otherwise for
application and distribution in accordance with the terms of the Liquidating
Trust Agreement. Income earned on funds on deposit in the Liquidating Trust and
dividends paid to the Liquidating Trustee, for the benefit of the Stockholders,
in respect of Omnicom Shares on deposit under the Omnicom Indemnification Escrow
Agreement will be distributed from time to time to the Stockholders, pro rata in
accordance with their interests, in accordance with the Liquidating Trust
Agreement.

3.  Escrows.

     (a) On the Distribution Date, (i) 10% of the Omnicom Shares paid to the
Corporation pursuant to Section 2.1 of the Purchase Agreement (exclusive of the
Contributed Stock) will be deposited with an escrow agent (the "Omnicom
Indemnification Escrow Agent") on behalf of the Stockholders to secure certain
general indemnification obligations of the Corporation to the Purchaser and (ii)
a number of Omnicom Shares having an aggregate Market Value (as determined in
accordance with the Purchase Agreement) of $1,700,000 multiplied by a fraction,
the numerator of which is the number of shares of Class A and Class B Common
Stock outstanding on the Closing Date and the denominator of which is the sum of
the number of shares of Class A and Class B Common Stock and the number of EPUs
and EARs outstanding on the Closing Date, will be deposited with the Omnicom
Indemnification Escrow Agent on behalf of the Stockholders to secure certain
special indemnification obligations of the Corporation to the Purchaser, all
pursuant to an escrow agreement substantially in


                                       4
<PAGE>

the  form  attached  hereto  as Annex II (the  "Omnicom  Indemnification  Escrow
Agreement").  From  time to time,  and upon  termination  of each  such  escrow,
Omnicom Shares in such escrow shall be distributed to the Liquidating Trust, for
the benefit of the Stockholders,  in accordance with the Omnicom Indemnification
Escrow Agreement. Cash and other taxable dividends on the Omnicom Shares held in
such escrows shall be paid directly to the Liquidating  Trustee, for the benefit
of the  Stockholders,  in  accordance  with the Omnicom  Indemnification  Escrow
Agreement.

     (b) On the Distribution Date, (i) 10% of the Omnicom Shares paid to
Advertising pursuant to Section 2.1 of the Purchase Agreement (inclusive of the
Contributed Stock) will be deposited with the Omnicom Indemnification Escrow
Agent on behalf of the holders of EARs and EPUs (collectively, the
"Rightsholders") to secure certain general indemnification obligations of the
Corporation to the Purchaser and (ii) a number of Omnicom Shares having an
aggregate Market Value (as determined in accordance with the Purchase Agreement)
of $1,700,000 multiplied by a fraction, the numerator of which is the number of
shares of EPUs and EARs outstanding on the Closing Date and the denominator of
which is the sum of the number of shares of Class A and Class B Common Stock and
the number of EPUs and EARs outstanding on the Closing Date, will be deposited
with the Omnicom Indemnification Escrow Agent on behalf of the Rightsholders to
secure certain special indemnification obligations of the Corporation to the
Purchaser, all pursuant to the Omnicom Indemnification Escrow Agreement. From
time to time,


                                       5
<PAGE>

and upon termination of each such escrow, Omnicom Shares in such escrow shall be
distributed to the Liquidating  Trust Escrow Agent (as defined  below),  for the
benefit of the  Rightsholders,  in accordance  with the Omnicom  Indemnification
Escrow Agreement. Cash and other taxable dividends on the Omnicom Shares held in
such escrows shall be paid directly to the Liquidating  Trust Escrow Agent,  for
the benefit of the Rightsholders, in accordance with the Omnicom Indemnification
Escrow Agreement.

     (c) On the Distribution Date, 5% of the Omnicom Shares paid to Advertising
pursuant to Section 2.1 of the Purchase Agreement (inclusive of the Contributed
Stock) will be deposited with an escrow agent (the "Liquidating Trust Escrow
Agent") on behalf of the Rightsholders to reimburse the Liquidating Trust for
the Rightsholders' pro rata portion of any contingent or other liabilities of
the Corporation which may arise in the future (such escrow, the "Liquidating
Trust Escrow"), all pursuant to an escrow agreement substantially in the form
attached hereto as Annex III (the "Liquidating Trust Escrow Agreement"). The
Liquidating Trust Escrow Agent will also receive distributions of Omnicom Shares
and dividends in respect thereof, for the benefit of the Rightsholders, pursuant
to the Omnicom Indemnification Escrow Agreement. All Omnicom Shares received by
the Liquidating Trust Escrow Agent at any time will be sold and the proceeds
retained in the Liquidating Trust Escrow. From time to time, and upon
termination of the Liquidating Trust Escrow Agreement, funds on deposit in the
Liquidating Trust Escrow will be distributed to Rightsholders,



                                       6
<PAGE>

pro rata in accordance with their interests, in accordance with the
Liquidating Trust Escrow Agreement. Income earned on funds on deposit in the
Liquidating Trust Escrow and dividends paid to the Liquidating Trust Escrow
Agent, for the benefit of the Rightsholders, in respect of Omnicom Shares on
deposit under the Omnicom Indemnification Escrow Agreement will be distributed
from time to time to the Rightsholders, pro rata in accordance with their
interests, in accordance with the Liquidating Trust Escrow Agreement.

4. Liquidating Distribution to Stockholders.

     (a) As soon as practicable after the Liquidating Trust and the escrows
described in the paragraph 3(a) have been established and funded (all of which
is intended to occur on the Distribution Date), the Corporation shall make a
distribution (the "Corporation Distribution") of the remaining Omnicom Shares
paid to the Corporation pursuant to Section 2.1 of the Purchase Agreement
(exclusive of the Contributed Stock) (the "Corporation Distribution Shares")
directly to the Stockholders in accordance with subparagraph (b) hereof,
provided that (i) all creditors of the Corporation (other than the liabilities
assumed by TBWA pursuant to the Purchase Agreement and to the extent required
under Section 281(b) of the Delaware General Corporation Law) shall first be
paid in full for the amount of their claims, (ii) the proceeds of the sale of
the Omnicom Shares deposited in the Liquidating Trust will remain in the
Liquidating Trust pursuant to the terms of the Liquidating Trust Agreement,
(iii) the Omnicom Shares deposited, on behalf of the Stockholders, with the


                                       7
<PAGE>

Omnicom Indemnification Escrow Agent will remain with such escrow agent
pursuant to the terms of the Omnicom Indemnification Escrow Agreement, (iv) no
fractional Omnicom Shares will be distributed, but rather, cash will be
distributed in an amount equal to the value of any such fractional shares on the
date of such Corporation Distribution and (v) the value of an Omnicom Share will
be calculated in accordance with the Purchase Agreement and the calculation of
such value for purposes of calculation of the Purchase Price (as defined in the
Purchase Agreement).

     (b) The distribution of the Corporation Distribution Shares shall be as
follows:

          (i) The Corporation Distribution Shares shall be distributed to the
     holders of Class A and Class B Common Stock, pro rata in accordance with
     their respective holdings, with each share of Class A Common Stock and
     Class B Common Stock to be treated equally with respect to such
     distribution.

          (ii) Dividends paid or payable with respect to the Corporation
     Distribution Shares prior to the Corporation Distribution will be retained
     by the Corporation and used to satisfy expenses of the Corporation incurred
     in connection with the transactions contemplated by this Plan.

     The foregoing distributions in complete liquidation shall be in exchange
solely for, and in complete redemption and cancellation of, and in payment for,
all of the outstanding shares of Class A Common Stock and Class B Common Stock
of the Corporation, and the Stockholders shall, if the Board of Directors so
determines, surrender their certificates for such


                                       8
<PAGE>

shares for recording  thereon receipt of distributions  prior to the Corporation
Distribution,  and shall  surrender  such  certificates  for  cancellation  upon
receipt of the Corporation Distribution herein authorized.

5.  Liquidating Distribution to Rightsholders.

     (a) As soon as practicable after the escrows described in the paragraphs
3(b) and 3(c) have been established and funded (all of which is intended to
occur on the Distribution Date) and prior to the consummation of the
transactions contemplated by the Advertising Stock Sale Agreement, the
Corporation shall cause Advertising to make a distribution (the "Advertising
Distribution") of the remaining Omnicom Shares paid to Advertising pursuant to
Section 2.1 of the Purchase Agreement (inclusive of the Contributed Stock) (the
"Advertising Distribution Shares") directly to the Rightsholders in accordance
with subparagraph (b) hereof, provided that (i) all creditors of the Corporation
(other than the liabilities assumed by TBWA pursuant to the Purchase Agreement
and to the extent required under Section 281(b) of the Delaware General
Corporation Law) shall first be paid in full for the amount of their claims,
(ii) the Omnicom Shares deposited, on behalf of the Rightsholders, with the
Omnicom Indemnification Escrow Agent and the Liquidating Trust Escrow Agent will
remain with such escrow agents pursuant to the terms of the relevant escrow
agreement, (iii) no fractional Omnicom Shares will be distributed, but rather,
cash will be distributed in an amount equal to the value of any such fractional
shares on the date of such Advertising Distribution


                                       9
<PAGE>


and (iv) the value of an Omnicom Share will be calculated in accordance
with the Purchase Agreement and the calculation of such value for purposes of
calculation of the Purchase Price (as defined in the Purchase Agreement).

     (b) The distribution of the Advertising Distribution Shares shall be as
follows:

          (i) The Advertising Distribution Shares shall be distributed to the
     holders of EPUs and EARs, pro rata in accordance with their respective
     holdings, with each EPU and EAR to be treated equally with respect to such
     distribution.

          (ii) Dividends paid or payable with respect to the Advertising
     Distribution Shares prior to the Advertising Distribution will be retained
     by the [Corporation] and used to satisfy expenses of the [Corporation]
     incurred in connection with the transactions contemplated by this Plan.

     The foregoing distributions in complete liquidation shall be in exchange
solely for, and in complete redemption and cancellation of, and in payment for,
all of the outstanding EPUs and EARs of the Corporation[, and the Rightsholders
shall, if the Board of Directors so determines, surrender their certificates for
such rights for recording thereon receipt of distributions prior to the
Advertising Distribution, and shall surrender such certificates for cancellation
upon receipt of the Advertising Distribution herein authorized.]

6.  Sale of Stock of Advertising.

     As soon as practicable after the consummation of the distributions
contemplated by Sections 4 and 5 hereof, the Corporation shall


                                       10
<PAGE>

sell all of the common stock, par value $.01 per share, of Advertising
owned by the Corporation to Adelaide Horton pursuant to a Stock Purchase
Agreement in substantially the form attached hereto as Annex IV (the
"Advertising Stock Sale Agreement"); provided, that pursuant to the Advertising
Stock Sale Agreement, the Corporation shall indemnify the Purchaser thereunder
and Advertising for any Losses (as defined in the Purchase Agreement) arising
out of or in connection with any Retained Advertising Liabilities (as defined in
the Purchase Agreement).

7.  Termination of Profit Sharing Plan.

     The Corporation shall effect the termination of the Chiat/Day Profit
Sharing Plan and 401(k) Plan (the "Profit Sharing Plan") as of the Closing Date
under the Purchase Agreement and thereupon the trustees of the Profit Sharing
Plan shall distribute the assets of the Profit Sharing Plan to the beneficiaries
thereof in accordance with such plan.

8.  Dissolution and Complete Liquidation.

     The officers and the Board of Directors of the Corporation shall proceed
with the voluntary dissolution and complete liquidation of the Corporation in
accordance with the laws of the State of Delaware as promptly as practicable
after the adoption of this Plan and the occurrence of the Closing Date under the
Purchase Agreement.

9.  Authorization to Execute and File Documents.

     The officers of the Corporation are authorized, empowered and directed to
execute and file all documents which they deem necessary or advisable to carry
out the purposes and


                                       11
<PAGE>

intentions of this Plan, including a Certificate of Dissolution under the
laws of the State of Delaware, and information returns with federal, state and
local tax officials as may be required by the applicable regulations.

10.  Authorization of Necessary Acts.

     The officers and directors of the Corporation are authorized, empowered and
directed to do any and all other things in the name and on behalf of the
Corporation which each of them may deem necessary or advisable in order to carry
out the purposes and intentions of this Plan. They shall be held harmless by the
Corporation for any action under this Plan taken in good faith, and any expense
or liability so incurred by them shall be that of the Corporation.


                                       12
<PAGE>

                                    ANNEX I

                          LIQUIDATING TRUST AGREEMENT



                                       13
<PAGE>

                                           


                                    ANNEX II

                    OMNICOM INDEMNIFICATION ESCROW AGREEMENT




                                       14
<PAGE>


                                   ANNEX III

                       LIQUIDATING TRUST ESCROW AGREEMENT




                                       15
<PAGE>

                                                      

                                    ANNEX IV

                        ADVERTISING STOCK SALE AGREEMENT




                                       16


                                                                     Exhibit 2.3

                                ESCROW AGREEMENT

     ESCROW AGREEMENT, dated ____________,  1995 (the "Escrow Agreement"), among
CHIAT/DAY inc. ADVERTISING,  a Delaware corporation  ("Advertising");  CHIAT/DAY
HOLDINGS, INC., a Delaware corporation ("Holdings");  TBWA INTERNATIONAL INC., a
Delaware corporation (the "Purchaser");  and THE CHASE MANHATTAN BANK, N.A. , as
Escrow Agent (the "Escrow Agent").

                                  INTRODUCTION

     A. Advertising,  Holdings, the Purchaser and Omnicom Group Inc., a New York
corporation  ("Omnicom") are parties to a certain Asset Purchase Agreement dated
May 11,  1995  (the  "Purchase  Agreement"),  pursuant  to which  the  Purchaser
acquired assets and  liabilities  and the ongoing  businesses of Advertising and
Holdings. Terms defined in the Purchase Agreement that are not otherwise defined
herein are used herein with the  meanings  ascribed to them  therein;  a list of
such terms is attached hereto as Exhibit 1.

     B. Under the Purchase Agreement, Holdings and Advertising have made certain
representations  and  warranties,  and undertaken  certain  obligations,  to the
Purchaser,  and Holdings has agreed to indemnify the Purchaser against, and hold
the  Purchaser  harmless  from,  certain  Losses  which the  Purchaser  or other
Indemnified  Parties may sustain or to which the Purchaser or other  Indemnified
Parties may be subjected  (as more fully set forth in the  Purchase  Agreement).
Pursuant to the Purchase Agreement, Holdings is required to secure the Purchaser
against such Losses by creating a "General  Escrow  Fund" and a "Special  Escrow
Fund" in accordance  with the terms of this  Agreement.  The General Escrow Fund
will consist of two separate and segregated accounts,  the "Stockholders General
Escrow Fund" and the  "Rightsholders  General  Escrow Fund";  the Special Escrow
Fund will consist of two separate and  segregated  accounts,  the  "Stockholders
Special Escrow Fund" and the "Rightsholders Special Escrow Fund," as follows:

          (x)  The  Stockholders  General  Escrow  Fund  will  contain  deposits
     designated for such account made by or on behalf of the  Stockholders.  The
     Rightsholders General Escrow Fund will contain deposits designated for such
     account made by or on behalf of the Rightsholders  (as defined below).  Any
     General  Claims (as defined in Section 2.1) made by the  Purchaser  against
     the General Escrow Fund shall become reimbursable hereunder only if, and to
     the extent that, they become "Final General Claims for  Reimbursement",  as
     defined in Section 2.3 hereof.


<PAGE>


          (y)  The  Stockholders  Special  Escrow  Fund  will  contain  deposits
     designated for such account made by or on behalf of the  Stockholders.  The
     Rightsholders Special Escrow Fund will contain deposits designated for such
     account  made by or on behalf of the  Rightsholders.  Any claim made by the
     Purchaser  against the Special  Escrow Fund is called a "Purchaser  Special
     Claim";  any claim made by  Holdings  against  the  Special  Escrow Fund is
     called a "Holdings  Special  Claim".  The  Purchaser  Special Claim and the
     Holdings  Special  Claim are  collectively  called  the  "Special  Claims";
     however, Special Claims shall become reimbursable hereunder only if, and to
     the extent that, they become "Final Special Claims for  Reimbursement",  as
     defined in Section 4.3 hereof.


     C. The  Purchase  Agreement  provides  that  Holdings  will  liquidate  and
dissolve  and that,  in the course of its  expeditious  and  orderly  winding up
process,  Holdings shall cause to be created a liquidating  trust  (hereinafter,
the  "Liquidating  Trust" and the trustee or trustees  thereof the  "Liquidating
Trustee")  to act as the  representative  for  Holdings  and  the  Stockholders.
Approval of the creation of the  Liquidating  Trust,  as well as the identity of
(or means of selecting) the Liquidating Trustee has been favorably acted upon by
the  Stockholders  in their  adopting,  authorizing  and  approving  the plan of
voluntary  dissolution.  Pursuant  to such  resolution,  the  Stockholders  have
designated the Liquidating  Trustee as their  collective  agent to act following
the dissolution of Holdings as their agent in connection with the administration
of this Escrow  Agreement,  including  without  limitation  to amend,  cancel or
extend, or waive the terms of this Escrow Agreement; to respond to the assertion
of any and all claims  from the Escrow  Funds (as  hereinafter  defined)  by the
Purchaser  against  Holdings  pursuant to the terms of this Escrow Agreement and
the provisions of the Purchase Agreement  pertaining  thereto; to assert any and
all claims against the Special Escrow Funds by Holdings pursuant to the terms of
this Escrow Agreement;  to further act as their collective agent under the terms
of the Liquidating Trust; to receive on their behalf the distributions,  if any,
that would otherwise be due to them upon the distribution of all or a portion of
the Stockholders  General Escrow Fund and the Stockholders  Special Escrow Fund;
and to complete the winding up of the affairs of Holdings.

     D. There will also be created  pursuant to a separate escrow agreement (the
"Liquidating  Trust  Escrow  Agreement";  and the Escrow Agent  thereunder,  the
"Liquidating Trust Escrow Agent ") a separate and segregated  "Liquidating Trust
Escrow  Fund" (the  "Liquidating  Trust  Escrow  Fund") which shall be available
solely to fund and  secure  indemnification  obligations  of holders of EARs and
EPUs (collectively,  the "Rightsholders") to the Liquidating Trust in accordance
with the Liquidating Trust Escrow  Agreement.  The Liquidating Trust Escrow Fund
will  contain  deposits  designated  for such  fund  made by or on behalf of the
Rightsholders.  The  Liquidating  Trust Escrow Fund is expressly not intended to
fund or secure the  indemnification  obligations of Holdings to the Purchaser or
any other Indemnified Party described in  Section 11.2 of the Purchase Agreement

                                       2

<PAGE>

and none of Omnicom, the Purchaser or any other Indemnified Party shall have any
recourse to the Liquidating Trust Escrow Fund for any purpose whatsoever.

     E.  The  Purchase   Agreement   further  provides  that  Advertising  shall
distribute to the Rightsholders pro rata in accordance with their interests, the
shares of Omnicom Stock received by it pursuant to the Purchase Agreement,  less
the shares of Omnicom  Stock to be  transferred  by  Advertising  to the General
Escrow Fund, to the Special Escrow Fund and to the Liquidating Trust Escrow Fund
on  behalf  of  such  Rightsholders.  Advertising  and  the  Rightsholders  have
designated  Holdings (or following  the creation and funding of the  Liquidating
Trust, the Liquidating Trustee) (such designation by Advertising, for itself and
on behalf of the  Rightsholders,  being  made by its  execution  of this  Escrow
Agreement),  as their collective agent in connection with the  administration of
the Escrow Agreement, including, without limitation, to amend, cancel or extend,
or waive the terms of this Escrow Agreement;  and to respond to the assertion of
any and all  claims  from the Escrow  Funds by the  Purchaser  against  Holdings
pursuant  to the  terms  of this  Escrow  Agreement  and the  provisions  of the
Purchase  Agreement,  if any,  pertaining  thereto; to assert any and all claims
against  the  Special  Escrow  Funds by  Holdings  pursuant to the terms of this
Escrow  Agreement.   Advertising  and  the  Rightsholders  have  designated  the
Liquidating Trust Escrow Agent (such designation by Advertising,  for itself and
on behalf of the  Rightsholders,  being  made by its  execution  of this  Escrow
Agreement)  to receive on their  behalf the  distributions,  if any,  that would
otherwise  be due to them  upon  the  distribution  of all or a  portion  of the
Rightsholders  General Escrow Fund and the Rightsholders  Special Escrow Fund as
herein provided.

     F.  References  herein to Holdings as to a time  following the creation and
funding of the  Liquidating  Trust  shall be deemed to refer to the  Liquidating
Trust and/or the Liquidating Trustee, as the context so requires.

     Accordingly, the parties hereby agree as follows:

1. ESCROW AGENT; ESCROW FUNDS

     1.1 Escrow Agent.  The Purchaser and Holdings,  on behalf of itself and the
Stockholders, and Advertising on behalf of itself and the Rightsholders,  hereby
appoint The Chase  Manhattan  Bank,  N.A. as, and The Chase Manhattan Bank, N.A.
hereby  accepts  such  appointment  and agrees to perform the duties of,  Escrow
Agent under this Agreement.

     1.2 Escrow  Funds.  The Escrow Agent shall  establish  and maintain as four
separate and segregated  accounts,  the Stockholders General Escrow Fund and the
Rightsholders  General Escrow Fund  (collectively,  the "General Escrow Funds"),
and the Stockholders  Special Escrow Fund and the  Rightsholders  Special Escrow
Fund  (collectively,  the "Special  Escrow  Funds" and together with the General


                                       3
<PAGE>

Escrow Funds the "Escrow  Funds").  The Escrow Funds shall be held by the Escrow
Agent and shall be dealt with by the Escrow Agent in  accordance  with the terms
and conditions of this Escrow  Agreement.  This Escrow Agreement shall terminate
at such time as the entirety of the Escrow Funds shall have been  distributed by
the Escrow Agent in accordance with the terms of this Escrow Agreement.

          1.2.1. The General Escrow Funds Deposit.

          (a)  Stockholders  General  Escrow  Fund.  Pursuant  to  the  Purchase
          Agreement,  Holdings  shall  deposit (or cause to be deposited) on the
          "Funding  Date"  (which  shall  be the  Distribution  Date  under  the
          Purchase  Agreement)  into the  Stockholders  General  Escrow  Fund on
          behalf of Holdings and the  Stockholders,  certificates  registered in
          the name of the Liquidating Trustee representing ________(1) shares of
          Common Stock, par value $.50 per share, of Omnicom  ("Common  Stock"),
          together  with stock powers duly  executed in blank in respect of such
          certificates.

          (b)  Rightsholders  General  Escrow  Fund.  Pursuant  to the  Purchase
          Agreement, Advertising shall deposit (or cause to be deposited) on the
          Funding Date into the  Rightsholders  General Escrow Fund on behalf of
          Advertising and the Rightsholders, certificates registered in the name
          of the Liquidating Trust Escrow Agent representing _________(2) shares
          of Common Stock,  together with stock powers duly executed in blank in
          respect of such certificates.

          1.2.2 The Special Escrow Funds Deposit.

          (a)  Stockholders  Special  Escrow  Fund.  Pursuant  to  the  Purchase
          Agreement,  Holdings  shall  deposit (or cause to be deposited) on the
          Funding Date into the  Stockholders  Special  Escrow Fund on behalf of
          Holdings and the Stockholders,  certificates registered in the name of
          the  Liquidating  Trustee  representing  _________(3) shares of Common
          Stock, together with stock powers duly executed in blank in respect of
          such certificates.

- --------------------
(1) The  Stockholders  General  Escrow Fund shall  consist of 10% of the Omnicom
Stock  issued to  Holdings  under  Section  2.1.1(a) of the  Purchase  Agreement
(exclusive of the Contributed Stock, as defined in the Purchase Agreement).
 
(2) The  Rightsholders  General  Escrow Fund shall consist of 10% of the Omnicom
Stock issued to  Advertising  under Section  2.1.1(c) of the Purchase  Agreement
(inclusive of the Contributed Stock).

(3) The  Stockholders  Special  Escrow  Fund shall  consist of shares of Omnicom
Stock having an aggregate Market Value equal to the Stockholders' pro rata share
of $1,700,000.


                                       4
<PAGE>

          (b)  Rightsholders  Special  Escrow  Fund.  Pursuant  to the  Purchase
          Agreement, Advertising shall deposit (or cause to be deposited) on the
          Funding Date into the  Rightsholders  Special Escrow Fund on behalf of
          Advertising and the Rightsholders, certificates registered in the name
          of the Liquidating Trust Escrow Agent  representing  ______________(4)
          shares of Common  Stock,  together  with stock powers duly executed in
          blank in respect of such certificates.

2. PROCEDURES WITH RESPECT TO GENERAL CLAIMS

     2.1 General Claims.  If an Indemnified Party has a Claim which arises under
clauses (i) through (iii) of Section 11.2 of the Purchase  Agreement (a "General
Claim"),  the Purchaser  shall promptly give notice thereof (the "General Claims
Notice")  substantially  in the form of Exhibit 2 hereto to Holdings  and to the
Escrow  Agent in the manner set forth in the  Purchase  Agreement.  The  General
Claims  Notice shall  describe the General  Claim in  reasonable  detail,  shall
indicate the amount (estimated, if necessary, and to the extent feasible) of the
Losses that have been or may be suffered by the  applicable  Indemnified  Party,
and shall identify which of such Indemnified Parties is alleged to have suffered
the Losses in question.  Losses which arise under  clauses (i) through  (iii) of
Section 11.2 of the Purchase  Agreement are hereinafter  referred to as "General
Losses"; and General Losses shall be reimbursed solely out of the General Escrow
Funds. 

     2.2 Final General Claims for  Reimbursement.  A General Claim asserted in a
General  Claims Notice shall become a "Final  General  Claim for  Reimbursement"
whenever there shall be delivered to the Escrow Agent either:

          (a) a certificate substantially in the form of Exhibit 3 hereto signed
          by the Purchaser and Holdings certifying to, or

          (b) a certified copy of an arbitration  award rendered pursuant to the
          provisions of Section 14 hereof determining,

the amount that is due to the Purchaser (on behalf of the applicable Indemnified
Party) from the General Escrow Funds in respect of such General Claim.

     2.3 Limitation of General Claims.  Notwithstanding anything to the contrary
herein;

- --------------------
(4) The  Rightsholders  Special  Escrow Fund shall  consist of shares of Omnicom
Stock having an aggregate Market Value equal to the Rightholders' pro rata share
of $1,700,000.

                                       5
<PAGE>

          (a) None of the General Escrow Funds will be released and delivered to
          the Purchaser pursuant to any Asserted Liability arising under clauses
          (i),  (ii) or (iii) of Section 11.2 of the Purchase  Agreement  (other
          than with respect to Asserted Liabilities under Section 3.27 or one of
          the first two  sentences of Section  3.28 of the  Purchase  Agreement)
          except to the extent that the  aggregate  amount of all Final  General
          Claims  for  Reimbursement  (as  defined  below)  exceeds  the  sum of
          $300,000, and then only to the extent of such excess.

          (b) Any payment to be made from, or any  reservation  to be made in or
          against,  the General Escrow Funds in accordance with Section 3 hereof
          shall be reduced to the  extent of any net actual  reduction  in Taxes
          payable  by  the  Purchaser  upon  its  payment  of  General   Losses,
          determined  at an  assumed  marginal  tax rate  equal  to the  highest
          marginal  tax rate  then in  effect  for  corporate  taxpayers  in the
          relevant jurisdiction, and taking into account the tax consequences to
          the  Purchaser  of the  receipt of any  payment due and payable to the
          Purchaser under this Escrow Agreement.

          (c) No General  Claim may be  asserted  for the first time  hereunder,
          pursuant  to a General  Claims  Notice or  otherwise,  after the First
          General  Distribution  Date (as defined  below),  and no General Claim
          shall become a Final General Claim for Reimbursement,  if such General
          Claim would be invalid under  Article XI  (including,  in  particular,
          Section 11.4) of the Purchase Agreement.

As a Claim becomes a Final General  Claim for  Reimbursement,  the Purchaser and
Holdings (or the arbitrator,  as the case may be) shall provide the Escrow Agent
with a certificate with respect to the compliance of the Final General Claim for
Reimbursement with (a), (b) and (c).

3. DISTRIBUTIONS FROM GENERAL ESCROW FUNDS

     3.1 Definitions.  As used herein:  "First General  Distribution Date" shall
mean the business day next  following the earlier of (i) the date  following the
first independent audit report, if any, of the consolidated financial results of
the Purchaser and the Businesses following the date hereof or (ii) one year from
the date  hereof;  and "Final  General  Distribution  Date" shall mean the first
business day on which all matters reserved against, as set forth in Section 3.3,
shall have been finally determined or settled or withdrawn.  The Purchaser shall
give notice to the Escrow  Agent,  with a copy to Holdings,  five  business days
prior to the occurrence of the First Distribution Date. 

                                       6

<PAGE>


     3.2  Reimbursement of Final General Claims for  Reimbursement  Before or On
First General  Distribution  Date. From the date of this Escrow Agreement to and
including the First  Distribution Date, the Escrow Agent from time to time shall
(subject to Section 2.3)  transfer and deliver to the  Purchaser  such number of
shares of Common  Stock  forming the General  Escrow Funds as shall have a value
(computed  in  accordance  with Section 5.1 hereof)  equal to the Final  General
Claims for  Reimbursement  which have not previously been paid to the Purchaser;
provided  that any such  distribution  to be made from the General  Escrow Funds
shall be made __% from the  Stockholders  General  Escrow  Fund and __% from the
Rightsholders  General  Escrow Funds;  and provided,  further,  that in no event
shall the Purchaser receive any distribution from the General Escrow Funds prior
to such time as Omnicom releases and publishes financial results of the combined
operations of Omnicom and the  Businesses  covering a period of at least 30 days
after the Closing Date of the Purchase  Agreement.  The Purchaser shall promptly
give notice to the Escrow  Agent,  with a copy to  Holdings,  of the release and
publishing of such financial results.

     3.3  Reservation  of Amounts for Pending  General  Claims at First  General
Distribution Date. Subject in all cases to the limitations  described in Section
2.3 hereof and receipt of the certifications described in (i) and (ii) below, on
the First  General  Distribution  Date,  the Escrow  Agent shall  reserve in the
General  Escrow Fund such number of shares of Common Stock as shall have a value
(computed in accordance with Section 5.1 hereof) equal to the sum of (i) amounts
previously  claimed in General  Claims  Notices  given  pursuant  to Section 2.1
hereof which have not become Final General  Claims for  Reimbursement  ("Pending
General  Claims")  to  the  extent  such  Pending  General  Claims  have  become
liquidated  as to  amount  and  such  amounts  have  actually  been  paid by the
Purchaser,  all as  certified  in  writing  to the  Escrow  Agent  by the  chief
financial officer of the Purchaser; (ii) an amount in respect of Pending General
Claims (other than those which have become  liquidated and have been  previously
paid by the  Purchaser)  to be  determined  in good faith by the  Purchaser  and
Holdings,  such  amount  to be  based  upon the  amount  which  Purchaser  has a
reasonable  expectation of becoming payable with respect to such Pending General
Claims and to be set forth in a certificate signed by the Purchaser and Holdings
and delivered to the Escrow Agent; provided,  that if the Purchaser and Holdings
cannot agree on such amount,  the dispute  shall be submitted by Holdings to the
arbitration  panel in accordance with Section 14 hereof within 10 days after the
First General  Distribution  Date and the determination of the arbitration panel
shall be final and  conclusive  (it being  agreed,  however,  that  pending  the
determination  of the arbitration  panel, the amount to be reserved shall be the
amount  certified in writing to the Escrow Agent by the chief financial  officer
of the  Purchaser);  and (iii) the aggregate  amount of all Final General Claims
for  Reimbursement  not theretofore  paid to the Purchaser;  provided,  that the
amount  of  any  reserve  made  in  respect  of any Pending  General Claim shall
not be determinative  of   the  amount (if  any) to  be  reimbursed  in  respect
of  such  Pending General  Claim  if  it  becomes  a  Final  General  Claim  for
Reimbursement.  Such  reservation  shall  be   made  in  each  of   the   Stock-
holders General Escrow  Fund  and  the Rightsholders  General  Escrow  Fund  pro


                                       7
<PAGE>

rata in accordance  with the number of shares of Common Stock then on deposit in
each such  Fund.  Holdings  agrees  that it will not object to the amount of the
Common  Stock to be reserved in respect of any Pending  General  Claim except as
otherwise provided in Section 3.3(ii).

     3.4 Distribution at First General  Distribution  Date. On the First General
Distribution Date, the Escrow Agent shall (a) deliver to Holdings,  on behalf of
the Stockholders,  that portion of the Stockholders General Escrow Fund equal to
the  entire  amount  of the  Stockholders  General  Escrow  Fund  as  originally
deposited in accordance with Section 1 hereof (together with any
distributions  described in Section 6.2 hereof), less the sum of (i) all amounts
theretofore delivered from the Stockholders General Escrow Fund to the Purchaser
pursuant to Section 3.2 hereof and (ii) the amount of the  Stockholders  General
Escrow Fund  reserved  pursuant to Section  3.3  hereof,  (provided  that if the
foregoing   calculation  results  in  a  negative  amount,  no  portion  of  the
Stockholders  General  Escrow Fund shall be  delivered  to Holdings at the First
General Distribution Date) and (b) deliver to the Liquidating Trust Escrow Fund,
on behalf of the Rightsholders, that portion of the Rightsholders General Escrow
Fund equal to the entire  amount of the  Rightsholders  General  Escrow  Fund as
originally  deposited in  accordance  with Section 1 hereof  (together  with any
distributions  described in Section 6.2 hereof), less the sum of (i) all amounts
theretofore  delivered  from  the  Rightsholders  General  Escrow  Fund  to  the
Purchaser   pursuant   to  Section  3.2  hereof  and  (ii)  the  amount  of  the
Rightsholders  General  Escrow  Fund  reserved  pursuant  to Section  3.3 hereof
(provided that if the foregoing  calculation  results in a negative  amount,  no
portion of the  Rightsholders  General  Escrow  Fund shall be  delivered  to the
Liquidating Trust Escrow Fund at the First General Distribution Date).

     3.5  Distributions  as to Pending  General  Claims after the First  General
Distribution  Date. After the First General  Distribution  Date, as each Pending
General Claim reserved for on the First General  Distribution Date becomes (x) a
Final  General  Claim for  Reimbursement,  or (y) is withdrawn by the  Purchaser
pursuant  to  notice  given  substantially  in the form of  Exhibit  4 hereto (a
"Withdrawn  General  Claim"),  or (z) is determined  pursuant to an  arbitration
award  rendered  pursuant  to Section 14 hereof  not to be a proper  Claim,  the
Escrow Agent shall subject to Section 2.3 deliver (a) to the Purchaser, from the
General  Escrow Fund such number of shares of Common Stock as shall have a value
(computed  in  accordance  with Section 5.1 hereof)  equal to any Final  General


                                       8
<PAGE>

Claim for  Reimbursement  which results from the  determination  of such Pending
General Claim (and not previously paid to the Purchaser), provided that any such
distribution  to be made from the  General  Escrow  Fund  shall be made from the
Stockholders  General Escrow Fund and the Rightsholders  General Escrow Fund pro
rata in accordance  with the number of shares of Common Stock then on deposit in
each such fund, (b) to Holdings,  on behalf of the Stockholders,  such number of
shares of Common  Stock on deposit in the  Stockholders  General  Escrow Fund as
shall have a value (computed in accordance with Section 5.1 hereof) equal to the
amount,  if any,  of the excess of the reserve for such  Pending  General  Claim
taken against the Stockholders General Escrow Fund over the Stockholders General
Escrow  Fund's  "allocable  share" of the amount,  if any, of the Final  General
Claim for  Reimbursement or Withdrawn General Claim with respect to such Pending
General Claim,  provided,  however,  that no delivery shall be made hereunder to
Holdings  unless the value  (computed in accordance  with Section 5.1 hereof) of
the  aggregate  number of shares of Common  Stock  reserved in the  Stockholders
General  Escrow Fund (after  giving  effect to such  delivery) for all remaining
Pending General  Claims,  is at least equal to the  Stockholders  General Escrow
Fund's allocable share of the aggregate amount of such remaining Pending General
Claims  and  (c)  to  the  Liquidating  Trust  Escrow  Fund,  on  behalf  of the
Rightsholders,  such  number  of  shares  of  Common  Stock  on  deposit  in the
Rightsholders  General Escrow Fund as shall have a value (computed in accordance
with  Section  5.1  hereof)  equal to the  amount,  if any, of the excess of the
reserve for such Pending General Claim taken against the  Rightsholders  General
Escrow Fund over the Rightsholders  General Escrow Fund's allocable share of the
amount,  if any,  of the Final  General  Claim for  Reimbursement  or  Withdrawn
General Claim with respect to such Pending  General  Claim,  provided,  however,
that no delivery  shall be made hereunder to the  Liquidating  Trust Escrow Fund
unless  the value  (computed  in  accordance  with  Section  5.1  hereof) of the
aggregate number of shares of Common Stock reserved in the Rightsholders General
Escrow Fund (after  giving effect to such  delivery)  for all remaining  Pending
General  Claims is at least equal to the  Rightsholders  General  Escrow  Fund's
allocable  share of the  aggregate  amount  of such  remaining  Pending  General
Claims. As used herein, the term "allocable share" means, with respect to either
the Stockholders  General Escrow Fund or the Rightsholders  General Escrow Fund,
such fund's pro rata share based on the number of shares of Common Stock then on
deposit in each such fund. 

     3.6 Distribution at Final General  Distribution  Date. On the Final General
Distribution  Date, the Escrow Agent shall (a) deliver to the Purchaser from the
General  Escrow Fund such number of shares of Common Stock as shall have a value
(computed  in  accordance  with  Section  5.1 hereof and  subject to Section 2.3
hereof)  equal to the Final  General  Claims  for  Reimbursement  which have not
previously been paid to the Purchaser, provided that any such distribution to be
made from the General  Escrow Fund shall be made from the  Stockholders  General
Escrow Fund and the  Rightsholders  General  Escrow Fund pro rata in  accordance
with the number of shares of Common Stock then on deposit in each such fund, (b)
deliver to Holdings, on behalf of the Stockholders,  the balance, if any, of the
Stockholders  General Escrow Fund and (c) shall deliver to the Liquidating Trust
Escrow  Fund,  on behalf  of the  Rightsholders,  the  balance,  if any,  of the
Rightsholders General Escrow Fund.


                                       9
<PAGE>


4. DISTRIBUTIONS FROM SPECIAL ESCROW FUNDS

     4.1 Definitions. As used herein, "Special Distribution Date" shall mean the
earlier  of (x) the  date  on  which  payments  due  under  the  Chiat/Day  Debt
Restructuring   Agreement   dated   February  16,  1993  among   Holdings,   FCB
International  Inc.  and Foote  Cone & Belding  Communications  Inc.  and Venice
Holdings  Pty.  Limited  (the "Mojo  Receivable")  shall have been fully paid or
finally  settled  between the parties  (the "Mojo  Determination  Date") and (y)
__________,  1997 [insert date 2 years after Closing  Date],  the latest date by
which the  parties  expect  the  outcome  of such  matter  to have been  finally
determined.

     4.2 Special Claims. On the Special  Distribution  Date, the Purchaser shall
give notice (the  "Special  Notice") to Holdings and to the Escrow Agent setting
forth the exact amount of payments recovered,  between the Execution Date of the
Purchase  Agreement  and the  giving  of the  Special  Notice,  by  Holdings  or
Purchaser  or any  of  their  respective  affiliates  in  respect  of  the  Mojo
Receivable (the "Mojo  Proceeds"),  together with an accounting of the costs and
expenses incurred in connection with recovering any such payments by Holdings or
any Subsidiary and by Purchaser or its affiliates  between the Execution Date of
the Purchase Agreement and the giving of the Special Notice ("Mojo Costs").  The
Purchaser shall have a Purchaser  Special Claim in the amount of any Mojo Costs;
Holdings  shall  have a  Holdings  Special  Claim in an amount  equal to (i) the
amount of the Mojo  Proceeds,  less (ii) the  amount  of the  Purchaser  Special
Claim, less (iii) the sum of $250,000 if the Mojo  Determination  Date occurs on
or before ____________ [insert date one year after the Closing Date], or the sum
of $300,000 if the Mojo  Determination Date occurs after __________ [insert date
one year after the Closing Date].

     4.3 Final Special Claims for Reimbursement. The Special Claims shall become
"Final  Special Claims for  Reimbursement"  whenever there shall be delivered to
the Escrow Agent either:

          (a) a certificate substantially in the form of Exhibit 5 hereto signed
     by the Purchaser and Holdings certifying to , or

          (b) a certified copy of an arbitration  award rendered pursuant to the
     provisions of Section 14 hereof determining,

the amount that is due to  Holdings  and/or the  Purchaser,  as the case may be,
from the Special  Escrow Funds in respect of their  respective  Special  Claims.
Special Claims shall be reimbursed solely out of the Special Escrow Funds.

     4.4 Reimbursement of Final Special Claims for  Reimbursement.  At such time
as both the Purchaser  Special  Claim and the Holdings  Special Claim shall have
become Final Special Claims for Reimbursement, the Escrow Agent shall: (a) first


                                       10
<PAGE>

deliver to the Purchaser  from the Special Escrow Funds such number of shares of
Common  Stock as shall have a value  (computed  in  accordance  with Section 5.1
hereof) equal to the Final Special  Claim for  Reimbursement  arising out of the
Purchaser  Special  Claim  (with  any  such  distribution  to be made  from  the
Stockholders  Special Escrow Fund and the Rightsholders  Special Escrow Fund pro
rata in accordance  with the number of shares of Common Stock then on deposit in
each  such  fund);  (b)  then  deliver  to  (i)  Holdings,   on  behalf  of  the
Stockholders,  such  number  of shares of  Common  Stock  from the  Stockholders
Special Escrow Fund as shall have a value  (computed in accordance  with Section
5.1 hereof) equal to the  Stockholders  Special Escrow Fund's allocable share of
the Final Special Claim for  Reimbursement  arising out of the Holdings  Special
Claim,  and  (ii)  to the  Liquidating  Trust  Escrow  Fund,  on  behalf  of the
Rightsholders,  such  number of shares of Common  Stock  from the  Rightsholders
Special Escrow Fund as shall have a value  (computed in accordance  with Section
5.1 hereof) equal to the Rightsholders  Special Escrow Fund's allocable share of
the Final Special Claim for  Reimbursement  arising out of the Holdings  Special
Claim;  and (c) then deliver to the Purchaser any amounts then  remaining in the
Special Escrow Funds; provided, that in no event shall any distributions be made
from the  Special  Escrow  Funds  prior to such  time as  Omnicom  releases  and
publishes  financial  results of the  combined  operations  of  Omnicom  and the
Businesses  covering a period of at least 30 days after the Closing  Date of the
Purchase  Agreement.  As used herein,  the term  "allocable  share" means,  with
respect to either the  Stockholders  Special  Escrow  Fund or the  Rightsholders
Special Escrow Fund, such fund's pro rata share based on the number of shares of
Common Stock then on deposit in each such fund.

5. PROCEDURES WITH RESPECT TO DISTRIBUTIONS.

     5.1  Valuation.  For all purposes of this Escrow  Agreement,  each share of
Common  Stock  shall be valued at  $[insert  Market  Value as  determined  under
Section 2.1.1 of the Purchase Agreement]. If, at any time after the Closing Date
and prior to the date of any distribution of Common Stock,  Omnicom shall effect
a stock  dividend,  stock split or combination of the shares of Common Stock, or
other  recapitalization  affecting the shares of Common Stock, or shall effect a
distribution  (other than a  distribution  of cash  dividends  as  described  in
Section 6.1 hereof)  with respect to the shares of Common  Stock,  or if Omnicom
shall fix a record date falling on or prior to the date of any  distribution  of
Common  Stock from any Escrow  Fund for any such stock  dividend,  stock  split,
combination,  recapitalization,  or distribution to take place after the date of
such distribution,  the foregoing  valuation shall be adjusted  appropriately by
the Purchaser.

     5.2 Fractional  Shares.  No fractional  shares of the Common Stock shall be
issued or  delivered  pursuant to any  provision  of this Escrow  Agreement.  In
making  delivery  of the Common  Stock to any  Person  pursuant  to this  Escrow


                                       11
<PAGE>


Agreement,  the Escrow Agent shall round off any fractional share resulting from
any calculation hereunder to the nearest whole share.

     5.3 No Transfer of Escrowed Property. While any Common Stock shall continue
to be held by the Escrow  Agent,  except as provided  by this  Escrow  Agreement
neither  Holdings,  Advertising  nor any  Stockholder  or  Rightsholder  nor the
Liquidating Trustee will transfer,  sell, pledge,  create a security interest in
or otherwise  dispose of their rights to any  distributions  with respect to the
General Escrow Fund or with respect to the Special Escrow Fund,  except by will,
the laws of intestacy or other operation of law.

     5.4 Distribution  Consent.  Any other provision of this Escrow Agreement to
the  contrary  notwithstanding,  the Escrow Agent shall  distribute  the General
Escrow Funds and the Special Escrow Funds,  in such manner at such time or times
as the Purchaser and Holdings may, in writing, jointly direct.

     5.5 Limitation to Escrow Funds; No Recourse.  If the aggregate of all Final
General Claims For  Reimbursement  exceeds the value of the General Escrow Funds
(computed in  accordance  with Section 5.1) then the total balance of such Final
General Claims For Reimbursement  shall be deemed to be satisfied on the release
by the  Escrow  Agent to the  Purchaser  of all of the  Common  Stock out of the
General  Escrow  Funds.  Except as otherwise  provided  under Section 7.1 of the
Purchase Agreement,  it is understood and agreed that anything contained in this
Escrow  Agreement  to the  contrary  notwithstanding,  none  of the  Indemnified
Parties  shall have any  recourse  for the payment of any General  Losses  under
Article XI of the Purchase  Agreement of any kind whatsoever against Holdings or
Advertising or their respective affiliates or past, present or future directors,
officers and employees, the Stockholders or the Rightsholders,  nor shall any of
such  persons  be  personally  liable  for any  such  General  Losses,  it being
expressly understood that the sole remedy of the Indemnified Parties for General
Losses shall be against the General Escrow Funds in accordance  with this Escrow
Agreement.   Anything  contained  in  this  Escrow  Agreement  to  the  contrary
notwithstanding, none of the Indemnified Parties shall have any recourse for the
payment  of any  Special  Claims  of any kind  whatsoever  against  Holdings  or
Advertising or their respective affiliates or past, present or future directors,
officers and employees, the Stockholders or the Rightsholders,  nor shall any of
such  persons  be  personally  liable  for any  such  Special  Claims,  it being
expressly understood that the sole remedy of the Indemnified Parties for Special
Claims shall be against the Special Escrow Funds in accordance  with this Escrow
Agreement. 

     5.6 No Certificates. No rights of the Purchaser, Holdings, Advertising, the
Liquidating  Trust, the Stockholders or the  Rightsholders  in, to and under the
General  Escrow Funds or the Special  Escrow Funds (as the case may be) shall be
represented by any form of certificate or instrument.


                                       12
<PAGE>


6. DIVIDENDS AND OTHER DISTRIBUTIONS
   ON COMMON STOCK; VOTING RIGHTS

     6.1 Cash Dividends.

     (a) All cash  dividends  in respect of the Common  Stock still then held in
the Stockholders  General Escrow Fund or the Rightsholders  General Escrow Fund,
and all other  distributions  in respect of the Common  Stock still then held in
such funds that are taxable  dividends  for Federal  income tax purposes (net of
any  taxes   required  to  be  withheld  from  such  cash   dividends  or  other
distributions by Omnicom),  shall be paid directly by Omnicom to the Liquidating
Trustee (in the case of the  Stockholders)  or to the  Liquidating  Trust Escrow
Agent (in the case of the Rightsholders).  If any such dividends are paid to the
Escrow Agent, such dividends shall be promptly  delivered by the Escrow Agent to
the Liquidating  Trustee or to the  Liquidating  Trust Escrow Agent, as the case
may be.

     (b) All cash  dividends  in respect of the Common  Stock still then held in
the Stockholders  Special Escrow Fund or the Rightsholders  Special Escrow Fund,
and all other  distributions  in respect of the Common  Stock still then held in
such funds that are taxable  dividends  for Federal  income tax purposes (net of
any  taxes   required  to  be  withheld  from  such  cash   dividends  or  other
distributions by Omnicom),  shall be paid directly by Omnicom to the Liquidating
Trustee (in the case of the  Stockholders)  or to the  Liquidating  Trust Escrow
Agent (in the case of the Rightsholders).  If any such dividends are made to the
Escrow Agent, such dividends shall be promptly  delivered by the Escrow Agent to
the Liquidating  Trustee or to the  Liquidating  Trust Escrow Agent, as the case
may be.

     6.2  Distributions.  Distributions  on the Common Stock of any kind,  other
than those  described in Section 6.1,  shall be made by Omnicom  directly to the
Escrow Agent or, if made to Holdings or Advertising, shall be delivered by it to
the Escrow Agent forthwith upon its receipt thereof.  All distributions shall be
held in escrow  pursuant to the  provisions  of this Escrow  Agreement,  but the
Escrow Agent shall have no duty or  obligation  whatsoever  to require that such
distributions be delivered to it. Any delivery of the Common Stock to any Person
pursuant  to  this  Escrow  Agreement  after  any  such  distribution  shall  be
appropriately  adjusted so that the distributee  will be in the same position as
if such distributee had been, on any record date for any such  distribution with
respect  to the  Common  Stock,  the holder of record of the number of shares of
Omnicom Stock distributable to it prior to any such distributions. The Purchaser
shall  give  notice  to  the  Escrow  Agent,  with a copy  to  Holdings,  of the
occurrence of any such  distributions,  at least five business days prior to the
occurrence thereof.

     6.3 Voting.  The  Stockholders and the  Rightsholders  shall be entitled to
exercise all voting  rights with respect to the Common  Stock  constituting  the


                                       13
<PAGE>

Escrow  Funds,  and the Escrow  Agent  shall  deliver to Holdings  (for  further
distribution to the Stockholders in accordance with their respective  interests)
and the  Rightsholders  (in  accordance  with their  respective  interests)  any
proxies with respect thereto which the Escrow Agent receives.

7. SECURITY INTEREST

     7.1 Grant of Interest.  Holdings on behalf of itself and the  Stockholders,
and Advertising on behalf of itself and the  Rightsholders,  hereby grant to the
Purchaser a first priority  perfected  security  interest in the Escrow Funds to
secure  the  performance  of  the  contingent  obligations  and  indemnification
obligations  of  Holdings,  the  Stockholders  and the  Rightsholders  under the
Purchase  Agreement and the performance of their  obligations  under this Escrow
Agreement.  The Escrow  Agreement  shall  constitute a security  agreement under
applicable law.

     7.2  Attachment  and  Perfection.  The  parties  agree  that this  security
interest shall attach as of the execution of this Escrow Agreement.  The parties
agree that, for the purpose of perfecting the Purchaser's  security  interest in
the above  designated  Escrow  Funds held by the Escrow  Agent  pursuant to this
Escrow  Agreement,  the  Purchaser  designates  the Escrow  Agent to acquire and
maintain possession of the Escrow Funds and act as bailee for the Purchaser with
notice of the Purchaser's  security  interest in said property under the Uniform
Commercial  Code and that by possession  of the Escrow  Funds,  the Escrow Agent
acknowledges  that it holds the Escrow Funds for the  Purchaser  for purposes of
perfecting the security interest. Holdings and the Stockholders, Advertising and
the  Rightsholders,  and the Escrow Agent shall take all other actions requested
by the  Purchaser  to maintain  the  perfection  and  priority  of the  security
interest in the Escrow  Funds;  provided that the Escrow Agent does not make any
representation or warranty with regard to the creation or perfection,  hereunder
or otherwise, of any such security interest, and shall have no responsibility at
any time to ascertain whether or not any security interest exists.

     7.3 Release.  The  Purchaser  shall  release the security  interest  herein
granted  and the  security  interest  shall be  terminated  to the extent of any
disbursement  of the Escrow Funds  hereunder by Escrow Agent in accordance  with
the terms of this Escrow Agreement.  Upon final disbursement of the Escrow Funds
to the Purchaser,  Holdings,  the Liquidating  Trustee or the Liquidating  Trust
Escrow Fund, the Purchaser shall do all acts and things reasonably  necessary to
release and extinguish such security interest.  Holdings on behalf of itself and
the Stockholders, and Advertising on behalf of itself and the Rightsholders, and
the  Purchaser,  hereby  specifically  agree  that the  grant  of this  security
interest  pursuant to this Section 7 shall not in any way modify the  procedures
the parties  hereto must follow with respect to the release of Common Stock from
the Escrow Funds.


                                       14
<PAGE>


8. ESCROW AGENT'S DUTIES AND FEES

     8.1 Duties Limited. The Escrow Agent undertakes to perform only such duties
as are expressly  set forth  herein.  The Escrow Agent shall not be bound by, or
have any responsibility  with respect to, any other agreement between any of the
parties  (other than an  agreement  to which the Escrow  Agent is a party).  The
Escrow  Agent  shall  have no duty or  responsibility  with  regard  to any loss
resulting from the decline in the market value of the Escrow Funds in accordance
with the  terms of this  Agreement.  The  Escrow  Agent  need not  maintain  any
insurance with respect to the Escrow Funds.

     8.2 Reliance.  The Escrow Agent, acting (or refraining from acting) in good
faith, shall not be liable for any mistake of fact or error of judgment by it or
for any acts or omissions by it of any kind unless caused by gross negligence or
willful  misconduct,  and the Escrow  Agent may rely,  and shall be protected in
acting or  refraining  from  acting,  upon any written  notice,  instruction  or
request  furnished to it hereunder  and believed by it to be genuine and to have
been signed or presented by the proper party or parties;  provided  that, as set
forth below, modification of this Escrow Agreement shall be signed by all of the
parties  hereto.  The  Escrow  Agent is hereby  authorized  to  comply  with any
judicial  order or legal  process  which  stays,  enjoins,  directs or otherwise
affects the  transfer or  delivery of any Escrow  Funds to any party  hereto and
shall  incur no  liability  for any delay or loss which may occur as a result of
such compliance.

     8.3 Good  Faith.  Holdings  on behalf of itself and the  Stockholders,  and
Advertising on behalf of itself and the Rightsholders,  and the Purchaser hereby
agree, jointly and severally,  to indemnify the Escrow Agent for, and to hold it
harmless against, any loss, liability,  expense (including reasonable attorneys'
fees and expenses),  third party claim and demand,  incurred by it without gross
negligence or bad faith on its part,  arising out of or in  connection  with its
entering into this Escrow Agreement and the carrying out of its duties hereunder
and in any event its liability  shall be limited to direct damages and shall not
include  special or  consequential  damages.  The Escrow  Agent may consult with
counsel of its own choice,  and shall have full and complete  authorization  and
protection for any action taken or suffered by it hereunder in good faith and in
accordance with the opinion of such counsel. The foregoing indemnification shall
survive the  resignation  of the Escrow Agent or the  termination of this Escrow
Agreement.

     8.4 Successor Escrow Agents.  The Escrow Agent may resign and be discharged
from its duties or  obligations  hereunder at any time by giving 30 days' notice
in writing of such  resignation to Holdings and the Purchaser.  Holdings and the
Purchaser,  together,  shall have the right to terminate the  appointment of the
Escrow  Agent  hereunder  by giving to it notice in writing of such  termination
specifying  the date upon which such  termination  shall take effect.  In either
such event,  Holdings  and the  Purchaser  hereby  agree to  promptly  appoint a
successor  escrow  agent;  if Holdings and the Purchaser are unable to appoint a


                                       15
<PAGE>


successor  Escrow  Agent  within 25 days  after  the  Escrow  Agent's  notice of
resignation,  the Escrow Agent may petition a court of competent jurisdiction to
appoint  a  successor.  The  parties  hereto  agree  that,  upon  demand of such
successor escrow agent, all property held by the Escrow Agent hereunder shall be
turned over and delivered to such successor escrow agent,  which thereupon shall
become bound by all of the provisions hereof.

     8.5 Fees and Expenses. The Purchaser, on the one hand, and Holdings, on the
other hand, agree, jointly and severally, to pay on an equal basis to the Escrow
Agent the fees  determined in accordance  with, and payable as specified in, the
Schedule  of Fees  attached  hereto  as  Attachment  1 (the "Fee  Schedule")  as
compensation  for the services to be rendered by it  hereunder  and to pay to or
reimburse  the  Escrow  Agent for all  reasonable  expenses,  disbursements  and
advances  (including  reasonable  attorneys'  fees)  incurred  or  made by it in
connection with the carrying out of its duties hereunder.

9. WAIVERS

     This Escrow  Agreement may be amended,  superseded or canceled,  and any of
the terms or  conditions  hereof  may be  waived,  only by a written  instrument
executed by the parties hereto or, in the case of a waiver, by the party waiving
compliance  (or his  agent).  The  failure  of any party at any time or times to
require  performance of any provision hereof shall in no manner affect the right
of such  party at a later  time to enforce  the same.  No waiver of any  nature,
whether by conduct or otherwise in any one or more  instances,  of any provision
hereof,  shall be deemed to be, or construed as, a further or continuing  waiver
of any such provision or of another provision hereof.

10. NOTICES

     Any notice or other communication  required or which may be given hereunder
(including  without limitation the delivery of Common Stock to any Person out of
the Escrow Funds) shall be in writing and either delivered  personally or mailed
by  certified  or  registered  mail,  postage  prepaid,  or  sent  by  facsimile
transmission,  and shall be deemed given when so delivered personally, mailed or
sent by facsimile, as follows:

                  If to the Purchaser, to Omnicom at:

                  Omnicom Group Inc.
                  437 Madison Avenue
                  New York, New York 10022
                  Attention: Chief Financial Officer
                  Fax No.: 212-415-3536



                                       16
<PAGE>

                  with a copy to:

                  Davis & Gilbert
                  1740 Broadway
                  New York, New York 10019
                  Attention:  Michael D. Ditzian, Esq.
                  Fax No.: 212-468-4888

                  If to Advertising or Holdings, to Holdings at:

                  Chiat/Day Holdings, Inc.
                  180 Maiden Lane
                  New York, New York 10038
                  Attention:  Chief Financial Officer
                  Fax No.: 212-804-1200

                  (or  following  the  creation  and funding of the  Liquidating
                  Trust to the Trustee of the Liquidating  Trust at such address
                  as  Holdings  shall  provide to the  Purchaser  and the Escrow
                  Agent)

                  with a copy to:

                  Simpson Thacher & Bartlett
                  425 Lexington Avenue
                  New York, New York 10017
                  Attention:  James Cotter, Esq.
                  Fax No.:  212-455-2502

                  If to the Liquidating Trust Escrow Agent, to it at:

                  -------------------------------------

                  -------------------------------------

                  -------------------------------------
  
                  -------------------------------------


                                       17
<PAGE>

                  with a copy to:

                  Simpson Thacher & Bartlett
                  425 Lexington Avenue
                  New York, New York 10017
                  Attention:  James Cotter, Esq.
                  Fax No.:  212-455-2502

                  If to the Escrow Agent, to

                  The Chase Manhattan Bank, N.A.
                  4 Chase MetroTech Center, 3rd Floor
                  Brooklyn, New York  11245
                  Attention:  Escrow Department
                  Fax No.:  718-242-3529


Any party may change the  persons  and  addresses  to which  notices,  payments,
instructions  or other  communications  are to be sent to such  party by  giving
written  notice of any such  change in the  manner  provided  herein  for giving
notice.  Notices sent by facsimile transmission shall be confirmed in writing by
registered or certified mail, return receipt requested.

11. GOVERNING LAW

     This Escrow  Agreement  shall be governed by, and  construed in  accordance
with, the laws of the State of New York  applicable to agreements made and to be
performed entirely within such State.

12. NO ASSIGNMENT

     This Escrow  Agreement  shall be binding upon, and inure to the benefit of,
the successors  and assigns of Holdings,  Advertising,  the  Purchaser,  and the
Escrow  Agent,  but,  except as  otherwise  provided or permitted in this Escrow
Agreement,  no delegation of any obligations  provided for herein may be made by
any party  hereto  without  the  express  written  consent of the other  parties
hereto,  except for the  provisions of Section 6.4 hereof  respecting  successor
escrow agents.



                                       18
<PAGE>


13. SECTION HEADINGS

     The section  headings  contained in this Escrow  Agreement are inserted for
convenience   of   reference   only,   and  shall  not  affect  the  meaning  or
interpretation of this Escrow Agreement.

14. ARBITRATION

     Subject to the  provisions  of Section 3.3 hereof,  any  dispute,  claim or
controversy  between the Purchaser and Holdings in respect of any Claim or other
matter in dispute  under this  Agreement,  shall be  settled by  arbitration  in
accordance  with the rules  and  regulations  thus  pertaining  of the  American
Arbitration   Association.   The  arbitration   panel  shall  consist  of  three
arbitrators,  one nominated by the Purchaser,  one nominated by Holdings and the
third to be selected by the other two. In the event the three  arbitrators shall
not have been nominated within 30 days following a notice by either Purchaser or
Holdings to the other of its intention to arbitrate, an arbitrator for the party
who has not nominated an arbitrator  (if  applicable)  and the third  arbitrator
shall be  chosen  by the  American  Arbitration  Association  in New  York  City
pursuant to its rules and  regulations.  The  determination  of the  arbitrators
shall be final and binding upon the parties to this Agreement,  the Stockholders
and the  Rightsholders,  without the right to appeal.  The arbitration  shall be
held in New York City. The  arbitrator  shall consider only the items in dispute
and shall be  instructed  to act within 30 days to  resolve  all  disputes.  The
arbitration  panel shall determine the party (the Purchaser or Holdings,  as the
case may be), whose asserted  positions before the arbitration  panel are in the
aggregate further from the aggregate resolutions  determined by the arbitrators,
which  non-prevailing party shall pay the costs and expenses of the arbitrators,
together with the reasonable attorney's fees and disbursements of the prevailing
party in the arbitration (as determined by the arbitrators).

15. JURY WAIVER.

     All  parties to this  Agreement  waive any  rights  they may have to a jury
trial.


                                       19
<PAGE>




     WITNESS the  execution of this Escrow  Agreement as of the date first above
written.

                                                  TBWA INTERNATIONAL INC.


                                                  By: _______________________


                                                  CHIAT/DAY HOLDINGS, INC.


                                                  By: _______________________



                                                  CHIAT/DAY inc ADVERTISING


                                                  By: _______________________



                                                  THE CHASE MANHATTAN BANK, N.A.


                                                  By: _______________________


                                       20




                            CHIAT/DAY HOLDINGS, INC.

                          LIQUIDATING TRUST AGREEMENT

     THIS LIQUIDATING TRUST AGREEMENT (this "Trust Agreement"), made as of
____________ __, 1995, by and between Chiat/Day Holdings, Inc., a Delaware
corporation (the "Corporation"), on behalf of its stockholders, and Thomas Patty
and David C. Wiener (collectively, the "Trustees").

                               W I T N E S E T H:

     WHEREAS, the Class A and Class B common stockholders of the Corporation
(collectively, the "Stockholders") adopted a Plan of Liquidation (the "Plan") at
a Special Meeting of Stockholders held on _________ __, 1995;

     WHEREAS, pursuant to the Plan, the liquidation and dissolution of the
Corporation shall be completed as soon as practicable after the date of adoption
of the Plan;

     WHEREAS, there are or may be contingent or other liabilities against the
Corporation which may arise in the future;

     WHEREAS, the Stockholders at said Special Meeting authorized the proper
officers of the Corporation to transfer for their benefit a part or all of the
Corporation's assets to the Trustees;

     WHEREAS, the form of this Trust Agreement and the trust hereby created (the
"Trust") have been approved by a majority vote of the Stockholders at said
Special Meeting;

     WHEREAS, the Corporation is party to a certain escrow agreement, dated
________, 1995, among the Corporation, Chiat/Day


<PAGE>

inc. Advertising ("Advertising"), TBWA International Inc. and The Chase
Manhattan Bank, N.A., as escrow agent (the "Omnicom Indemnification Escrow
Agreement"), pursuant to which the Trust may receive, on behalf of the
Stockholders, distributions from time to time of shares of common stock, par
value $.50 per share, of Omnicom Group Inc. ("Omnicom Stock"); and

     WHEREAS, the Corporation is party to a certain escrow agreement, dated
_______, 1995, among the Corporation, Advertising and _________, as escrow agent
(the "Liquidating Trust Escrow Agent"; such agreement, the "Liquidating Trust
Escrow Agreement"), pursuant to which the Trust shall be entitled to request
funds for the purpose of paying a portion of any contingent or other liabilities
of the Corporation which may arise in the future, all in accordance with the
further terms of this Trust Agreement and the Liquidating Trust Escrow
Agreement;

     NOW, THEREFORE, in consideration of the premises and the mutual covenants
and agreements contained herein:

                                   ARTICLE I.

                              Transfer To Trustees

     1.1.  Transfer to Trustees; Sale of Omnicom Stock; Trust Income. (a) On the
Distribution Date under (as defined in) that certain Asset Purchase Agreement
dated ___________, 1995 among Omnicom Group Inc., TBWA International Inc.,
Advertising and the Corporation (the "Purchase Agreement"), the Corporation
shall, on behalf of the Stockholders, hereby transfer and assign to the
Trustees, and the Trustees shall hereby accept, the Corporation's


                                       2
<PAGE>

entire right, title and interest in and to the Omnicom Stock described in
Schedule A attached hereto and made a part hereof (the "Trust Property") and all
income from investment and reinvestment (in accordance with Section 4.2 hereof)
in respect thereof (the "Trust Income"). The Trust Property shall include all
Omnicom Stock received from time to time by the Trustees, on behalf of the
Stockholders, as distributions pursuant to the Omnicom Indemnification Escrow
Agreement and all funds received from the Liquidating Trust Escrow Fund pursuant
to Liquidating Trustee Requests in accordance with Section 3.4 hereof.

     (b) The Trustees shall, forthwith upon receipt of any Omnicom Stock
(whether pursuant to Section 1.1(a), pursuant to the Omnicom Indemnification
Escrow Agreement or otherwise) sell such Omnicom Stock and retain the cash
proceeds of such sale, net of reasonable and customary brokers fees and other
costs and expenses of such sale, as Trust Property for application in accordance
with this Trust Agreement. The Trustees shall liquidate any other type of
property received for deposit in the Trust in such manner as they deem
appropriate and retain the cash proceeds of such sale, net of reasonable costs
and expenses of such sale, as part of the Trust Property for application in
accordance with this Trust Agreement.

     (c) The Trust Income shall include any cash and other taxable dividends
paid to the Trustees, on behalf of the Stockholders, in respect of Omnicom Stock
on deposit under the Omnicom Indemnification Escrow Agreement. The Trust Income
shall


                                       3
<PAGE>

be segregated from the Trust Property and  maintained,  invested and distributed
by the Trustees in accordance with this Trust Agreement.

     1.2.  Intention of Parties. It is the intention of the parties that the
Trustees shall acquire title to the Trust Property so that the liquidation and
dissolution of the Corporation shall be completed as soon as is practicable.
Although the Corporation has transferred the Trust Property directly to the
Trustees, the parties intend that, for Federal income tax purposes only, such
transfer is to be considered in substance a transfer from the Corporation to the
Former Stockholders (as hereinafter defined) and from them to the Trustees. The
Trust Property is transferred and assigned to the Trustees, and the Trustees
shall hold and deal with the Trust Property, in trust for the sole benefit of
the Beneficiaries (as hereinafter defined), on the terms and conditions herein
set forth.
                                      

                                  ARTICLE II.

                                 Beneficiaries

     2.1.  Stockholders as Beneficiaries. A list of the Stockholders as of the
date of the closing of the transfer books of the Corporation (which date shall
be the Closing Date under the Purchase Agreement) (collectively, the "Former
Stockholders") is set forth in Schedule B attached hereto and made a part
hereof. The Former Stockholders shall be the initial Beneficiaries with the same
beneficial interest ("Beneficial


                                       4
<PAGE>

Interest") in the Trust as shown on Schedule B. For this purpose, the term
Beneficial Interest shall mean, for each Beneficiary, the percentage determined
by dividing the number of Class A and Class B shares of common stock of the
Corporation (the "Common Stock") held by the Beneficiary on the date of the
closing of the transfer books of the Corporation by the total number of shares
of Common Stock outstanding on such date. For ease of administration, the
Trustees may, if they so elect, express the Beneficial Interest of each
Stockholder in terms of units. Each distribution by the Trustees to the
Beneficiaries shall be made to the Former Stockholders, or their legal
representatives or successor in interest authorized by Section 2.3 (together
with the Former Stockholders, the "Beneficiaries"), pro rata according to their
Beneficial Interest in the Trust.

     2.2.  Record of Beneficiaries.The Trustees shall maintain at their place of
business a record of the names of each Beneficiary and his Beneficial Interest
in the Trust.

     2.3.  Surrender of Stock Certificates; No Trust Certificates. (a) Each
Beneficiary must surrender his certificates representing ownership of Common
Stock (the "Stock Certificates") as a condition to his entitlement to any
distribution from the Trust. If and to the extent that a Beneficiary fails to
surrender his Stock Certificate(s), his share of any distribution will be
retained by the Trustees until he surrenders his Stock Certificate(s), or until
he furnishes an


                                       5
<PAGE>

indemnity bond or evidence of loss or destruction satisfactory to the
Trustees in the event of loss or destruction thereof.

     (b) The rights of Beneficiaries in to and under the Trust Property and the
Trust Income shall not be represented by any form of certificate or instrument.

     2.4.  Transfer of Interests. The Beneficial Interest of a Beneficiary in
the Trust may not be transferred in any manner whatsoever (including, without
limitation, by sale, exchanges, gift, pledge or creation of a security
interest), except (a) by bequest or inheritance in the case of an individual
Beneficiary, or (b) by operation of law.

     2.5. Missing Beneficiaries. A "Missing Beneficiary" shall be defined as (a)
a Stockholder who has neither surrendered his Stock Certificates nor provided
the Trustees with an indemnity bond in the event of loss or destruction thereof,
or (b) a Beneficiary who has not cashed one or more checks issued to him by the
Corporation in payment of liquidating distributions or has not receipted for the
delivery of property addressed to him as part of a liquidating distribution. If
a notice or distribution is mailed by the Trustees to a Beneficiary and either
the notice is returned by the United States Postal Service to the Trustee as
undeliverable or any check included in such notice is not cashed within a
reasonable period of time, such Beneficiary shall thereafter be a Missing
Beneficiary.

                                       6
<PAGE>

                                  ARTICLE III
                                       .
             Purpose, Limitations and Distribution to Beneficiaries

     3.1.  Purpose of Trust. This Trust is established for the sole purposes of:
(a) holding the Trust Property transferred to it by the Corporation on behalf of
the Beneficiaries, enforcing the rights of the Beneficiaries thereto; (b)
collecting the income thereon; (c) satisfying the following liabilities
(collectively, "Trust Liabilities") of the Corporation (in each case other than
the liabilities assumed by TBWA International Inc. pursuant to the Purchase
Agreement): (i) all claims and obligations, including all contingent,
conditional or unmatured contractual claims, known to the Corporation or the
Trustees, (ii) any claim which is the subject of a pending action, suit or
proceeding against the Corporation and (iii) claims which, based on facts known
to the Corporation or the Trustees, are likely to arise or become known to the
Corporation or the Trustees within 10 years after the date hereof; (d)
distributing the Trust Property and the Trust Income to the Beneficiaries; and
(e) taking such other action as is necessary to conserve and protect the Trust
Property and the Trust Income and to provide for the orderly liquidation of any
and all of the Trust Property. Under no circumstances shall the Trust or the
Trustees hereunder (1) have any power to engage in any trade or business, or in
any other activity except as is necessary to the orderly liquidation of any and
all of the Trust Property, and (2) except for the receipt of Omnicom Stock, on
behalf of the Stockholders, pursuant


                                       7
<PAGE>

to the Omnicom Indemnification Escrow Agreement or Section 1.1(a) hereof,
receive transfers of any listed stocks or securities, any readily-marketable
assets or any operating assets of an on-going business.

     3.2.  Operation of Trust; Notice Under Liquidating Trust Escrow Agreement.
The Trustees shall receive and hold all the Trust Property and shall from time
to time pay over to the Beneficiaries any cash which is received as the result
of the (a) collection of any Trust Income, and (b) any disposition of the Trust
Property (which cash proceeds shall constitute Trust Property). Such
distributions shall be made at least (a) once annually with respect to Trust
Property and (b) at the end of each fiscal quarter with respect to Trust Income,
in each case pro rata according to the Beneficiaries' respective Beneficial
Interest in the Trust, provided, however, that no distribution of Trust Property
shall be made to Beneficiaries without first satisfying or adequately providing
for (i) a reserve for all remaining Trust Liabilities, (ii) a reserve for the
reasonable expenses incurred or to be incurred by the Trustees, and (iii) a
reasonable reserve for payments to be paid to Missing Beneficiaries.

     Pursuant to Section 2.1 of the Liquidating Trust Escrow Agreement, the
Trustees shall give the Liquidating Trust Escrow Agent three business days prior
notice before making any distribution of Trust Property to the Stockholders, and
the


                                       8
<PAGE>

Trustee shall indicate to the Liquidating Trust Escrow Agent the pro rata
portion of the Trust Property to be so distributed.

     3.3.  No Payment to the Corporation. In no event shall the Trustees convey
to the Corporation any Trust Property or Trust Income.

     3.4  Requests for Funds Pursuant to the Liquidating Trust Escrow Agreement.
Pursuant to Section 2.2 of the Liquidating Trust Escrow Agreement, three
business days prior to the making of any payment in respect of any Trust
Liability pursuant to this Trust Agreement, the Liquidating Trustee shall
deliver a request (a "Liquidating Trustee Request") to the Liquidating Trust
Escrow Agent specifying the total amount of the payment to be made under this
Trust Agreement (and setting forth the calculations described below), requesting
reimbursement for a specified portion of such payment from the "Liquidating
Trust Escrow Fund" maintained pursuant to the Liquidating Trust Escrow Agreement
and certifying that such liability has become due and payable. The amount of
funds so requested shall be equal to (x) the total amount of the payment to be
made under this Trust Agreement multiplied by (y) a fraction, the numerator of
which equals the total amount of funds then on deposit in the Liquidating Trust
Escrow Fund (before making the requested payment) and the denominator of which
equals (1) the numerator plus (2) the amount of Trust Property then on deposit
(before making the required payment). Pursuant to Section 2.2 of the Liquidating
Trust Escrow Agreement, the Liquidating Trust Escrow


                                       9
<PAGE>

Agent shall provide the Trustees with any information requested by it for
the purposes of making the foregoing calculation. The Liquidating Trust Escrow
Agent shall promptly distribute to the Trustees from the Liquidating Trust
Escrow Fund the funds requested in any such validly made Liquidating Trustee
Request; provided that if insufficient assets remain in the Liquidating Trust
Escrow Fund to satisfy such request, the Liquidating Trust Escrow Agent shall
distribute all such remaining assets to the Trustees and the Liquidating Trustee
Request shall be deemed to be satisfied in full by such distribution.


                                  ARTICLE IV.

                             Authority of Trustees

     4.1.  Authority of Trustees. Among the other powers stated herein, in
connection with the administration of this Trust, the Trustees in their
fiduciary capacity may exercise the following powers, authority and discretion:

          (a) to hold legal title to any and all rights of the Beneficiaries in
     or arising from the sale of any Trust Property, and to receive and collect
     any and all payments due in connection with any such sales;

          (b) to receive, hold, maintain, grant, sell, exchange, convey,
     release, assign or otherwise transfer legal title to any Trust Property;

          (c) to execute and deliver, upon proper payment, partial and complete
     releases of any third-party obligations transferred to the Trust;


                                       10
<PAGE>

          (d) to protect and enforce the rights vested in the Trustees to the
     Trust Property by this Trust Agreement by any method deemed appropriate,
     including, without limitation, by judicial proceedings;

          (e) to take any steps necessary to establish clear title to any Trust
     Property;

          (f) to employ legal counsel, accountants, advisors, custodians and
     other agents in connection with the administration or termination of this
     Trust, to delegate to them any powers of the Trustees, and to pay out of
     the Trust Property to such legal counsel, accountants, advisors, custodians
     and other agents reasonable compensation for services rendered;

          (g) to file, if necessary, any and all tax returns in connection with
     the Trust created hereby and to pay any taxes properly payable by the
     Trust, if any, out of the Trust Property;

          (h) to select a fiscal year for the Trust;

          (i) to satisfy any and all liabilities of the Corporation which are
     not paid or otherwise discharged;

          (j) to continue to indemnify the officers, directors, employees and
     agents (including, without limitation, the Trustees hereunder) of the
     Corporation, as provided in its Certificate of Incorporation or By-Laws and
     the laws of the State of Delaware, and to obtain and maintain such
     insurance (the cost of such insurance to be deemed a Trust Liability


                                       11
<PAGE>

     for purposes of this Trust Agreement) covering the Corporation's
     obligations to indemnify as they, in their discretion deem necessary,
     desirable or appropriate;

          (k) to serve as the party designated to act for the Corporation and
     for and on behalf of the Stockholders under each of the Omnicom
     Indemnification Escrow Agreement and the Liquidating Trust Escrow
     Agreement, to make claims under each such agreement and to respond to the
     assertion of claims for indemnification under the Omnicom Indemnification
     Escrow Agreement;

          (l) to compromise, adjust, arbitrate, sue on or defend, abandon or
     otherwise deal with and settle claims in favor of or against this Trust as
     the Trustees shall deem best; and

          (m) to take any steps necessary to enforce the choice of law
     provisions set forth in Section 11.2 of this Trust Agreement.

     4.2.  Limitation of Trustees' Investment Authority. The Trustees shall not
engage in any income producing activity, except that the Trustees may keep the
Trust Property and the Trust Income invested in (a) obligations of, or
obligations which are guaranteed by, the United States of America, (b)
obligations issued or guaranteed by any instrumentality or agency of the United
States of America or the District of Columbia and (c) banker's acceptances of,
or certificates of deposit or prime commercial paper issued by, time deposits or
a money market


                                       12
<PAGE>

account with, any commercial bank having undivided capital and surplus
aggregating at least $100,000,000, in each case which have a maturity of 90 days
or less.

                                   ARTICLE V.

                                  The Trustees

     5.1.  Generally. The Trustees shall perform such duties, and only such
duties, as are specifically set forth in this Trust Agreement or are reasonably
implied for the administration of this Trust. All actions to be taken by the
Trustees shall be by the affirmative consent of a majority of the Trustees then
serving. A nonconcurring Trustee shall not be liable for any act or failure to
act of the other Trustees.

     5.2.  Liability of Trustees. No provision of this Trust Agreement shall be
construed to relieve the Trustees from liability for their own negligent
actions, their own negligent failure to act or their own fraud or willful
misconduct, except that:

          (a) the Trustees shall be liable only for the performance of such
     duties and obligations as are specifically set forth in this Trust
     Agreement; and

          (b) the Trustees shall not be liable for any error of judgment made in
     good faith, or with respect to any action taken or omitted to be taken in
     good faith, unless the Trustees were grossly negligent.

     5.3.  Reliance by Trustees. Except as otherwise provided in Section 5.2:


                                       13
<PAGE>

          (a) the Trustees may rely, and shall be protected in acting upon, any
     resolution, certificate, statement, instrument, opinion, report, notice,
     request, consent, order or other paper of document believed by them to be
     genuine and to have been signed or presented by the proper party or
     parties;

          (b) the Trustees may consult with legal counsel to be selected by
     them, and the Trustees shall not be liable for any action taken or omitted
     to be taken by them in accordance with the advice of such counsel; and

          (c) persons dealing with the Trustees shall look only to the Trust
     Property to satisfy any liability incurred by the Trustees to such person
     in carrying out the terms of this Trust, and the Trustees shall have no
     personal obligation to satisfy any such liability.

     5.4.  Safekeeping of Trust Assets. All moneys and other assets received by
the Trustees shall, until distributed or paid over as herein provided, be held
in trust for the benefit of the Beneficiaries, but need not be segregated from
other trust assets, unless and to the extent required by law and except that the
Trust Income shall be segregated pursuant to Section 1.1(c) hereof. The Trustees
shall be under no liability for interest or producing income on any moneys
received by them hereunder and held for distribution or payment to the
Beneficiaries, except as such interest shall actually be received by the
Trustees.


                                       14
<PAGE>

     5.5.  Expense Reimbursement and Compensation.The Trustees shall be entitled
to reimburse themselves out of the Trust Property and the Trust Income, against
and from any and all loss, liability, expense or damage which the Trustees may
sustain in good faith and without willful misconduct, gross negligence or fraud
in the exercise and performance of any of the powers and duties of the Trustees
under this Trust Agreement, and may receive reasonable compensation out of the
Trust Property and the Trust Income for serving as Trustees hereunder.

     5.6.  No Bond. The Trustees shall serve without bond.

     5.7.  Indemnification of Trustees. The Trustees shall be indemnified to the
maximum extent permissible by the laws of the State of Delaware to officers and
directors incorporated in that State, and may reimburse themselves out of the
Trust Property and the Trust Income, against and from any and all loss,
liability, expense or damage which the Trustees may sustain in good faith and
without willful misconduct, gross negligence or fraud in the exercise and
performance of any of the powers and duties of the Trustees under this Trust
Agreement.

                                  ARTICLE VI.

                               Successor Trustee

     6.1.  Specific Successors. In the event of the death, disability,
resignation or removal of Thomas Patty, or in the event he is otherwise unable
to service as a Trustee, _________ shall replace him as a successor Trustee. In
the event of the death, disability, resignation or removal of David C. Wiener,
or


                                       15
<PAGE>

if he is otherwise unable to serve as a Trustee, _____________
shall replace him as a successor Trustee.

     6.2.  Resignation and Removal. Any Trustee may resign by giving not less
than sixty days' prior written notice thereof to the remaining Trustee(s). Such
resignation shall become effective on the day specified in such notice or upon
the appointment of a successor and the acceptance by such successor of such
appointment, whichever is earlier. Any Trustee may be removed at any time, with
or without cause, by Beneficiaries having an aggregate Beneficial Interest of
more than 50 percent.

     6.3.  Appointment of Successor. Subject to the provisions of Section 6.1 in
the event of any vacancy in the office of Trustee, a successor Trustee shall be
appointed by Beneficiaries having an aggregate Beneficial Interest of more than
50 percent.

     6.4.  Acceptance of Appointment by Successor Trustee. Any successor Trustee
appointed hereunder shall execute an instrument accepting such appointment
hereunder and shall file such acceptance with the Trust records. Thereupon, such
successor Trustee shall, without any further act, become vested with all the
estates, properties, rights, powers, trusts and duties of his predecessor in the
Trust with the like effect as if originally named herein; provided, however,
that a retiring Trustee shall, nevertheless, when requested in writing by the
successor Trustee, execute and deliver an instrument or instruments conveying
and transferring to such successor Trustee


                                       16
<PAGE>

under the Trust all the estates,  properties,  rights, powers and trusts of such
predecessor Trustee.

                                  ARTICLE VII.

                            Reports to Beneficiaries

     7.1.  Reports to Beneficiaries.As soon as practicable after the end of each
calendar year, and upon termination of the Trust, the Trustees shall submit a
written report and account to the Beneficiaries showing (i) the assets and
liabilities of the Trust at the end of such calendar year or upon such
termination and the receipts and disbursements of the Trustees for such period,
(ii) any changes in the Trust Property or Trust Income not previously reported,
and (iii) any action taken by the Trustees in the performance of their duties
which materially affects the Trust. The Trustees may submit similar reports for
such interim periods as they deem advisable. In addition, as soon as practicable
after the close of each calendar year, the Trustees shall supply each
Beneficiary with a statement reflecting information which may be helpful in
determining the amount of taxable income from the Trust that the Beneficiary
should include in his Federal income tax return.


                                 ARTICLE VIII.

                              Termination of Trust

     8.1.  Termination of Trust. This Trust Agreement shall terminate upon the
later of (a) three years and six months from the date of this Trust Agreement or
upon the payment to the Beneficiaries of all of the Trust Property and Trust
Income,


                                       17
<PAGE>

whichever is earlier and (b) the termination of the Omnicom Indemnification
Escrow Agreement; provided, however, that Trust Property and Trust Income which
would otherwise be distributed to Missing Beneficiaries shall continue to be
held by the Trustees until each Missing Beneficiary is located and distribution
can be made to him, or until such earlier time as the Trustees, acting pursuant
to and in accordance with applicable law, shall distribute the Trust Property
and Trust Income theretofore held in trust for the Missing Beneficiaries;
provided further, however, that this Trust Agreement shall continue to exist for
a reasonable period beyond the date on which this Trust Agreement would
otherwise terminate for the limited purpose of discharging any Trust
Liabilities.

                                  ARTICLE IX.

                                   Amendment

     9.1.  Method of Amendment. The Beneficiaries shall have the right at any
time by vote of Beneficiaries having an aggregate Beneficial Interest of more
than 50 percent to alter, amend or revoke this Trust Agreement in whole or in
part, provided, however, that (i) any such alteration or amendment which shall
affect the duties of the Trustees hereunder shall not become effective until
consented to by each of the Trustees in writing, (ii) no such alteration or
amendment shall cause any of the Trust Property or the Trust Income to be
reconveyed to the Corporation, cause the Trustees to engage in any activity
other than that appropriate for liquidating trustees or prejudice the


                                       18
<PAGE>

rights of creditors of the Corporation and (iii) for so long as the Omnicom
Indemnification Escrow Agreement remains in effect, no such alteration or
amendment shall cause the Trustees (or any duly appointed successor) to cease in
its capacity as agent for the Stockholders under the Omnicom Indemnification
Escrow Agreement.

     9.2.  Effect of Revocation.In the case of revocation, the Trustees, as soon
as is practicable and in no event later than one (1) year from the date of their
receipt of written notice thereof, shall distribute all cash held in trust to
the Beneficiaries pro rata according to their respective Beneficial Interest and
distribute the rights to any other Trust Property and the Trust Income held by
the Trustees to the Beneficiaries by whatever means they shall deem appropriate,
and in this latter regard, reliance on opinion of counsel shall be full and
complete authorization and protection for any such action taken hereunder;
provided, however, that any Trust Property or the Trust Income which would
otherwise be distributable to Missing Beneficiaries shall continue to be held by
the Trustees until each such Missing Beneficiary is located and distribution can
be made to him, or until such earlier time as the Trustees acting pursuant to
and in accordance with applicable law shall distribute the Trust Property and
the Trust Income theretofore held in trust for such Missing Beneficiaries. In
the case of revocation, the Trustees shall be authorized to pay out of the Trust
Property and the Trust Income the reasonable costs, including attorneys' fees,
of


                                       19
<PAGE>

effecting the complete distribution of the Trust Property and the
Trust Income to the Beneficiaries.


                                   ARTICLE X.

                           Meetings of Beneficiaries

     10.1.  Purpose of Meetings. Meetings of Beneficiaries may be called at any
time and from time to time pursuant to the provisions of this Article X for the
purpose of taking any action which Beneficiaries are required or permitted to
take under the terms of this Agreement or applicable law.

     10.2.  Meetings Called by Trustees. The Trustees may at any time call a
meeting of the Beneficiaries to be held at such time and at such place as the
Trustees shall determine. Notice of any meeting of the Beneficiaries shall be
given by the Trustees (or by the Beneficiaries in the event the Trustees shall
fail to give notice after a request by the Beneficiaries pursuant to Section
10.3). Such notice shall set forth the time and place of the meeting and in
general terms the action to be proposed at the meeting, and shall be mailed not
more than 60 nor less than 10 days before the meeting is to be held to all of
the Beneficiaries as of a record date not more than 60 days before the date of
the meeting.

     10.3.  Meetings Called on Request of Beneficiaries. Within 30 days after
request to the Trustees by Beneficiaries having an aggregate Beneficial Interest
of at least 25 percent to call a meeting of all of the Beneficiaries, which
request shall specify in reasonable detail the action to be proposed, the


                                       20
<PAGE>

Trustees shall call a meeting of the Beneficiaries pursuant to Section
10.2. If the Trustees fail to call such meeting within such 30-day period, such
meeting may be noticed by Beneficiaries having an aggregate Beneficial Interest
of at least 25 percent, or by their designated representative.

     10.4.  Persons Entitled to Vote at Meetings of Beneficiaries. Each
Beneficiary as of the record date shall be entitled to vote at a meeting of the
Beneficiaries, either in person or by his proxy duly authorized in writing. The
signature of the Beneficiary on such written authorization need not be witnessed
or notarized.

     10.5.  Quorum. At any meeting of Beneficiaries, the presence of
Beneficiaries having an aggregate Beneficial Interest of at least 50 percent of
the aggregate Beneficial Interest of all Beneficiaries shall be necessary to
constitute a quorum. If less than a quorum is present, Beneficiaries having an
aggregate Beneficial Interest of more than 50 percent of the aggregate
Beneficial Interest of all Beneficiaries represented at the meeting may adjourn
such meeting with the same effect and for all intents and purposes as though a
quorum had been present.

     10.6.  Adjournment of Meetings. Any meeting of Beneficiaries may be
adjourned from time to time and a meeting may be held at such adjourned time and
place without further notice.

     10.7.  Conduct of Meetings. The Trustees shall appoint a Chairperson and a
Secretary of the meeting. The vote upon any


                                       21
<PAGE>

resolution submitted to any meeting of Beneficiaries shall be by written
ballot. Two Inspectors of Votes, appointed by the Chairperson of the Meeting,
shall count all votes cast at the meeting for or against any resolution and
shall make and file with the Secretary of the meeting their verified written
report.

     10.8.  Record of Meetings. A record of the proceedings of each meeting of
Beneficiaries shall be prepared by the Secretary of the meeting. The record
shall be signed and verified by the Secretary of the meeting and shall be
delivered to the Trustees to be preserved by them. Any record so signed and
verified shall be conclusive evidence of the matters therein stated.


                                  ARTICLE XI.

                            Miscellaneous Provisions

     11.1.  Intention of Parties to Establish Trust. This Trust Agreement is not
intended to create, and shall not be interpreted as creating, an association,
partnership or joint venture of any kind. It is intended as a trust to be
governed and construed in all respects as a trust.

     11.2.  Laws as to Construction. This Trust Agreement shall be governed by
and construed in accordance with the laws of the State of Delaware.

     11.3.  Separability. In the event any provision of this Trust Agreement or
the application thereof to any person or circumstances shall be finally
determined by a court of proper jurisdiction to be invalid or unenforceable to
any extent, the


                                       22
<PAGE>

remainder of this Trust Agreement, or the application of such provision to
persons or circumstances other than those as to which it is held invalid or
unenforceable, shall not be affected thereby, and each provision of this Trust
Agreement shall be valid and enforced to the fullest extent permitted by law.

     11.4. Notices. Any notice or other communication hereunder shall be deemed
to have been sufficiently given, for all purposes, if deposited, postage
prepaid, in a post office or letter box addressed to the person for whom such
notice is intended at his address last known to the person giving such notice.


                                       23
<PAGE>

     IN WITNESS WHEREOF, the parties hereto have either executed and
acknowledged this Trust Agreement, or caused it to be executed and acknowledged
on their behalf by their duly authorized officers, all as of the date first
above written.

                                       CHIAT/DAY HOLDINGS, INC.
                                         on behalf of its stockholders

                                       By:  ______________________________


                                            ------------------------------
                                               Thomas Patty, as Trustee


                                            ------------------------------
                                               David C. Wiener, as Trustee



                                       24
<PAGE>

STATE OF NEW YORK                   )
                                    )ss.:
COUNTY OF NEW YORK                  )

     On the __th day of _________, 1995 before me personally came ___________ to
me known, who, being by me duly sworn, did depose and say that he resides at
________________, ________, ________; that he is the _________ of Chiat/Day
Holdings, Inc., the corporation described in and which executed the above
instrument; and that he signed his name thereto by order to the board of
directors of said corporation.


                                             ------------------------------
                                             Notary Public




STATE OF NEW YORK                   )
                                    )ss.:
COUNTY OF NEW YORK                  )

     On the __th day of _________, 1995 before me personally came Thomas Patty
and David C. Wiener, respectively, to me known, and known to me to be the
persons described in and who executed the foregoing instrument, and they
acknowledged to me that they executed the same.



                                             ------------------------------
                                             Notary Public


                                       25
<PAGE>

                                                                      SCHEDULE A

                                 TRUST PROPERTY



                                       26
<PAGE>


                                                                      SCHEDULE B

                                STOCKHOLDER LIST




                                       27


                          DEPOSIT AND PLEDGE AGREEMENT

     DEPOSIT AND PLEDGE AGREEMENT, dated ____________, 1995 (the "Agreement"),
among CHIAT/DAY INC. ADVERTISING, a Delaware corporation ("Advertising");
CHIAT/DAY HOLDINGS, INC., a Delaware corporation ("Holdings"); OMNICOM GROUP
INC., a New York corporation ("Omnicom"); TBWA INTERNATIONAL INC., a Delaware
corporation ("TBWA"); and THE CHASE MANHATTAN BANK, N.A., as Deposit Agent (in
such capacity, the "Deposit Agent").

                                  INTRODUCTION

     A. Advertising, Holdings, TBWA and Omnicom are parties to a certain Asset
Purchase Agreement dated __________, 1995 (the "Purchase Agreement"), pursuant
to which TBWA acquired the assets and liabilities and the ongoing businesses of
Advertising and Holdings. Terms defined in the Purchase Agreement that are not
otherwise defined herein are used herein with the meanings ascribed to them
therein.

     B. Pursuant to the Purchase Agreement, Holdings, Advertising and TBWA have
entered into an escrow agreement of even date herewith (the "Omnicom
Indemnification Escrow Agreement"; and the escrow agent thereunder, the "Omnicom
Indemnification Escrow Agent") to secure TBWA against certain Losses (as more
fully set forth in the Purchase Agreement). There will be created pursuant to
the Omnicom Indemnification Escrow Agreement a "General Escrow Fund" which will
consist of two separate and segregated sub-accounts, the "Stockholders General
Escrow Fund" and the "Rightsholders General Escrow Fund", and a "Special Escrow
Fund" which will consist of two separate and segregated sub-accounts, the
"Stockholders Special Escrow Fund" and the "Rightsholders Special Escrow Fund".

     C. The Purchase Agreement provides that Holdings will liquidate and
dissolve and that, in the course of its expeditious and orderly winding up
process, Holdings shall cause to be created a liquidating trust (hereinafter,
the "Liquidating Trust", and the trustees thereof, collectively, the
"Liquidating Trustee") to act as the representative for Holdings and the
Stockholders, all in accordance with that certain liquidating trust agreement
entered into between Holdings and the Liquidating Trustee (the "Liquidating
Trust Agreement").

     D. Holdings and Advertising have also entered into a separate escrow
agreement, (the "Liquidating Trust Escrow Agreement"; the fund created
thereunder, the "Liquidating Trust Escrow Fund"; and the escrow agent
thereunder, the "Liquidating Trust Escrow Agent") which shall be available
solely to fund and secure reimbursement obligations of holders of EARs and EPUs
(collectively, the "Rightsholders") to the Liquidating Trust.

<PAGE>

     E. The Purchase Agreement further provides that, on the Distribution Date,
(i) the shares of Omnicom Common Stock, par value $.50 per share ("Omnicom
Stock"), paid to Holdings pursuant to Section 2.1 of the Purchase Agreement
(exclusive of the Contributed Stock) will be distributed (in the proportions set
forth in the Purchase Agreement and as further described herein) to the
Stockholders and, on behalf of the Stockholders, to the Liquidating Trust, the
Stockholders General Escrow Fund and the Stockholders Special Escrow Fund and
(ii) the shares of Omnicom Stock paid to Advertising pursuant to Section 2.1 of
the Purchase Agreement (inclusive of the Contributed Stock) will be distributed
(in the proportions set forth in the Purchase Agreement and as further described
herein) to the Rightsholders and, on behalf of the Rightsholders, to the
Liquidating Trust Escrow Fund, the Rightsholders General Escrow Fund and the
Rightsholders Special Escrow Fund. The Deposit Agent, pursuant to this
Agreement, shall effect the foregoing distributions on the Distribution Date
from the Omnicom Stock deposited in the Deposit Funds (as defined below), all in
accordance with the terms of this Agreement.

     F. There shall be created, pursuant to this Agreement, eight separate
deposit funds: (i) the "Stockholders Deposit Fund"; (ii) the "Rightsholders
Deposit Fund"; (iii) the "Liquidating Trust Deposit Fund"; (iv) the "Liquidating
Trust Escrow Deposit Fund"; (v) the "Stockholders General Escrow Deposit Fund";
(vi) the "Stockholders Special Escrow Deposit Fund"; (vii) the "Rightsholders
General Escrow Deposit Fund"; and (viii) the "Rightsholders Special Escrow
Deposit Fund" (collectively, the "Deposit Funds"; the Deposit Funds listed in
clauses (i) through (iv), the "Unsecured Deposit Funds"; and the Deposit Funds
listed in clauses (v) through (viii), the "Secured Deposit Funds"). Each of the
Deposit Funds will contain shares of Omnicom Stock to be deposited by or on
behalf of Holdings or Advertising, all as set forth in Article I of this
Agreement.

     G. The Unsecured Deposit Funds are being created to insure the timely and
orderly distribution of shares of Omnicom Stock received by Holdings and
Advertising pursuant to the Purchase Agreement to the recipients described
above. The Secured Deposit Funds are being created to secure the obligations of
Holdings and Advertising to deposit shares of Omnicom Stock, on behalf of the
Stockholders and Rightsholders, respectively, into the General Escrow Funds and
the Special Escrow Funds pursuant to the Purchase Agreement and the Omnicom
Indemnification Escrow Agreement.

     Accordingly, the parties hereby agree as follows:

I. DEPOSIT AGENT; ESCROW FUND

     1.1.  Deposit Agent. Holdings, on behalf of itself and the Stockholders, 
and Advertising, on behalf of itself and the Rightsholders, hereby appoint
The Chase Manhattan Bank, N.A. as,


                                       2
<PAGE>

and The Chase Manhattan Bank, N.A. hereby accepts such appointment and
agrees to perform the duties of, Deposit Agent under this Agreement.

     1.2.  Deposit Funds. The Deposit Agent shall establish and maintain each of
the Deposit Funds. The Deposit Funds shall be held by the Deposit Agent and
shall be dealt with by the Deposit Agent in accordance with the terms and
conditions of this Agreement. This Agreement shall terminate at such time as the
entirety of the Deposit Funds shall have been distributed by the Deposit Agent
in accordance with the terms of this Agreement.

     1.3.  Deposits Into Unsecured Deposit Funds. (a) On the Closing Date,
Holdings shall deposit into (i) the Stockholders Deposit Fund, on behalf of the
Stockholders, certificates registered in the name of Holdings representing an
aggregate of _______ shares of Omnicom Stock and (ii) the Liquidating Trust
Deposit Fund, on behalf of the Stockholders, certificates registered in the name
of Holdings representing an aggregate of ________ shares of Omnicom Stock, in
each case together with stock powers duly executed in blank in respect of such
certificates.

     (b) On the Closing Date, Advertising shall deposit into (i) the
Rightsholders Deposit Fund, on behalf of the Rightsholders, certificates
registered in the name of Advertising representing an aggregate of _______
shares of Omnicom Stock and (ii) the Liquidating Trust Escrow Deposit Fund, on
behalf of the Rightsholders, certificates registered in the name of Advertising
representing an aggregate of ________ shares of Omnicom Stock, in each case
together with stock powers duly executed in blank in respect of such
certificates.

     1.4.  Deposits Into Secured Deposit Funds. (a) On the Closing Date, 
Holdings shall deposit into (i) the Stockholders General Escrow Deposit
Fund, on behalf of Holdings and the Stockholders, certificates registered in the
name of Holdings representing an aggregate of _______ shares of Omnicom Stock
and (ii) the Stockholders Special Escrow Deposit Fund, on behalf of Holdings and
the Stockholders, certificates registered in the name of Holdings representing
an aggregate of ________ shares of Omnicom Stock, in each case together with
stock powers duly executed in blank in respect of such certificates.

     (b) On the Closing Date, Advertising shall deposit into (i) the
Rightsholders General Escrow Deposit Fund, on behalf of Advertising and the
Rightsholders, certificates registered in the name of Advertising representing
an aggregate of _______ shares of Omnicom Stock and (ii) the Rightsholders
Special Escrow Deposit Fund, on behalf of Advertising and the Rightsholders,
certificates registered in the name of Advertising representing an aggregate of
________ shares of Omnicom Stock, in each case together with stock powers duly
executed in blank in respect of such certificates.


                                       3
<PAGE>

II.  RE-REGISTRATION OF SHARE CERTIFICATES; DISTRIBUTIONS FROM
     THE DEPOSIT FUNDS

     2.1.  Re-Registration of Share Certificates. Five business days prior to
the Distribution Date, the Deposit Agent shall instruct Chemical Bank N.A.
[ADDRESS], in its capacity as transfer agent and registrar of the Omnicom Stock,
to effect the re-registration of the stock certificates in the Deposit Funds as
follows (such re-registration to be made effective as of the opening of business
on the Distribution Date):

          (i) The shares of Omnicom Stock represented by the stock certificate
     in the Stockholders Deposit Fund shall be registered in the names of the
     Stockholders and in the denominations set forth on Schedule I hereto;

          (ii) The shares of Omnicom Stock represented by the stock certificate
     in the Rightsholders Deposit Fund shall be registered in the names of the
     Rightsholders and in the denominations set forth on Schedule II hereto;

          (iii) The stock certificate in the Liquidating Trust Deposit Fund
     shall be registered in the name of ["Thomas Patty and David C. Wiener, as
     Trustees of the Chiat/Day Holdings, Inc. Liquidating Trust"];

          (iv) The stock certificate in the Liquidating Trust Escrow Deposit
     Fund shall be registered in the name of ["____________, as Liquidating
     Trust Escrow Agent"];

          (v) The stock certificate in the Stockholders General Escrow Deposit
     Fund shall be registered in the name of ["Thomas Patty and David C. Wiener,
     as Trustees of the Chiat/Day Holdings, Inc. Liquidating Trust"];

          (vi) The stock certificate in the Stockholders Special Escrow Deposit
     Fund shall be registered in the name of ["Thomas Patty and David C. Wiener,
     as Trustees of the Chiat/Day Holdings, Inc. Liquidating Trust"];

          (vii) The stock certificate in the Rightsholders General Escrow
     Deposit Fund shall be registered in the name of ["____________, as
     Liquidating Trust Escrow Agent"]; and

          (viii) The stock certificate in the Rightsholders Special Escrow
     Deposit Fund shall be registered in the name of ["____________, as
     Liquidating Trust Escrow Agent"].(1)

- --------
(1) For (v) through (viii), the Omnicom  Indemnification Escrow Agreement
    will  need  to  provide  for  new  stock  powers  to be  given  by  the
    Liquidating Trustee and the Liquidating Trust Escrow Agent.


                                       4
<PAGE>

     2.2.  Distributions from the Deposit Funds. On the Distribution Date,
following the re-registration of the stock certificates pursuant to Section 2.1,
the Deposit Agent shall distribute all of the shares of Omnicom Stock in each of
the Deposit Funds as follows, provided that the Deposit Agent shall make the
following distributions on October 30, 1995 if Holdings and TBWA do not notify
the Deposit Agent of an earlier Distribution Date(2):

          (i) The shares of Omnicom Stock in the Stockholders Deposit Fund shall
     be distributed to the Stockholders in accordance with Schedule I;

          (ii) The shares of Omnicom Stock in the Rightsholders Deposit Fund
     shall be distributed to the Rightsholders in accordance with Schedule II;

          (iii) The shares of Omnicom Stock in the Liquidating Trust Deposit
     Fund shall be distributed to the Liquidating Trustee for deposit into the
     Liquidating Trust and application in accordance with the Liquidating Trust
     Agreement;

          (iv) The shares of Omnicom Stock in the Liquidating Trust Escrow
     Deposit Fund shall be distributed to the Liquidating Trust Escrow Agent for
     deposit into the Liquidating Trust and application in accordance with the
     Liquidating Trust Escrow Agreement;

          (v) The shares of Omnicom Stock in the Stockholders General Escrow
     Deposit Fund shall be distributed to the Omnicom Indemnification Escrow
     Agent for deposit into the Stockholders General Escrow Fund and application
     in accordance with the Omnicom Indemnification Escrow Agreement;

          (vi) The shares of Omnicom Stock in the Stockholders Special Escrow
     Deposit Fund shall be distributed to the Omnicom Indemnification Escrow
     Agent for deposit into the Stockholders Special Escrow Fund and application
     in accordance with the Omnicom Indemnification Escrow Agreement;

          (vii) The shares of Omnicom Stock in the Rightsholders General Escrow
     Deposit Fund shall be distributed to the Omnicom Indemnification Escrow
     Agent for deposit into the Rightsholders General Escrow Fund and
     application in accordance with the Omnicom Indemnification Escrow
     Agreement; and

- --------
(2) This proviso  will be modified if the Closing  Date will be after
    October 31, 1995.


                                       5
<PAGE>

          (viii) The shares of Omnicom Stock in the Rightsholders Special Escrow
     Deposit Fund shall be distributed to the Omnicom Indemnification Escrow
     Agent for deposit into the Rightsholders Special Escrow Fund and
     application in accordance with the Omnicom Indemnification Escrow
     Agreement.

     2.3.  No Transfer of Deposit Funds. While any shares of Omnicom Stock
remain on deposit in the Deposit Funds, except as required pursuant to this
Agreement, none of Holdings, the Liquidating Trustee, [the Liquidating Trust
Escrow Agent], Advertising, any Stockholder or any Rightsholder will transfer,
sell, pledge, create a security interest in or otherwise dispose of their rights
to any distributions with respect to the Deposit Funds, except by will, the laws
of intestacy or by other operation of law.

     2.4.  No Certificates. No rights of any Person in to and under any of the
Deposit Funds shall be represented by any form of certificate or instrument.

     2.5.  Dividends on Omnicom Stock. All dividends in respect of any Omnicom
Stock held in the Deposit Funds shall be paid directly to the record holders of
such stock (as recorded in the records of the Transfer Agent and Registrar). In
the event any such dividends are paid to the Deposit Agent, such dividends shall
be promptly delivered to such record holders.

     2.6.  Voting. The record holders described in Section 2.5 above shall be
entitled to exercise all voting rights with respect to the Omnicom Stock on
deposit in the Deposit Funds and the Deposit Agent shall deliver to such record
holders any proxies with respect thereto which the Deposit Agent receives.

III.  SECURITY INTEREST.

     (a) Holdings on behalf of itself and the Stockholders hereby grants to TBWA
a first priority perfected security interest in each of the Stockholders General
Escrow Deposit Fund and the Stockholders Special Escrow Deposit Fund, and
Advertising on behalf of itself and the Rightsholders hereby grants to TBWA a
first priority perfected security interest in each of the Rightsholders General
Escrow Deposit Fund and the Rightsholders Special Escrow Deposit Fund, in each
case solely to secure their respective obligations to deposit Omnicom Stock into
the General Escrow Fund and the Special Escrow Fund pursuant to the Purchase
Agreement the Omnicom Indemnification Escrow Agreement. To the extent provided
in the immediately foregoing sentence, this Agreement shall constitute a
security agreement under applicable law. No security interest is being created
or granted hereby with respect to the Unsecured Deposit Funds.

     (b) The parties agree that the above-granted security interest shall attach
as of the execution of this Agreement. The


                                       6
<PAGE>

parties agree that, for the purpose of perfecting TBWA's security interest
in the above designated Secured Deposit Funds held by the Deposit Agent pursuant
to this Agreement, TBWA designates the Deposit Agent to acquire and maintain
possession of the Secured Deposit Funds and act as bailee for TBWA with notice
of TBWA's security interest in said property under the Uniform Commercial Code
and that possession of the Secured Deposit Funds by the Deposit Agent
acknowledges that it holds the Secured Deposit Funds for TBWA for purposes of
perfecting the security interest. Holdings, Advertising and the Deposit Agent
shall take all other actions requested by TBWA to maintain the perfection and
priority of the security interest in the Secured Deposit Funds; provided that
the Deposit Agent does not make any representation or warranty with regard to
the creation or perfection, hereunder or otherwise, of any such security
interest, and shall have no responsibility at any time to ascertain whether or
not any security interest exists.

     (c) TBWA shall release the security interest herein granted and the
security interest shall be terminated upon the distribution of the Omnicom Stock
on deposit in the Secured Deposit Funds in accordance with the terms of this
Agreement. Upon such distribution, TBWA shall do all acts and things reasonably
necessary to release and extinguish such security interest. Holdings on behalf
of itself and the Stockholders, Advertising on behalf of itself and the
Rightsholders, Omnicom and TBWA hereby specifically agree that the grant of this
security interest pursuant to this Article III shall not in any way modify the
procedures the parties hereto must follow with respect to the release of Omnicom
Stock from the Secured Deposit Funds.

IV.  DEPOSIT AGENT'S DUTIES AND FEES

     4.1.  Duties Limited. The Deposit Agent undertakes to perform only such
duties as are expressly set forth herein. The Deposit Agent shall not be bound
by, or have any responsibility with respect to, any other agreement between any
of the parties (other than an agreement to which the Deposit Agent is a party).
The Escrow Agent shall have no duty or responsibility with regard to any loss or
resulting from the transfer or other disposition of the Omnicom Stock on deposit
in the Deposit Funds in accordance with the terms of this Agreement. The Deposit
Agent need not maintain insurance with respect to the Deposit Funds.

     4.2.  Reliance. The Deposit Agent, acting (or refraining from acting) in
good faith, shall not be liable for any mistake of fact or error of judgment by
it or for any acts or omissions by it of any kind unless caused by gross
negligence or willful misconduct, and the Deposit Agent may rely, and shall be
protected in acting or refraining from acting, upon any written notice,
instruction or request furnished to it hereunder and believed by it to be
genuine and to have been signed or presented by the proper party or parties;
provided that, as set forth


                                       7
<PAGE>

below, modification of this Agreement shall be signed by all of the parties
hereto. The Deposit Agent is hereby authorized to comply with any judicial order
or legal process which stays, enjoins, directs or otherwise affects the transfer
or delivery of any part of the Deposit Funds or any party hereto and shall incur
no liability for any delay or loss which may occur as a result of such
compliance.

     4.3.  Good Faith. Holdings on behalf of itself and the Stockholders,
Advertising on behalf of itself and the Rightsholders, Omnicom and TBWA hereby
agree to indemnify the Deposit Agent for, and to hold it harmless against, any
loss, liability, expense (including reasonable attorneys' fees and expenses),
third party claim and demand, incurred by it without gross negligence or bad
faith on its part, arising out of or in connection with its entering into this
Agreement and the carrying out of its duties hereunder. The Deposit Agent may
consult with counsel of its own choice, and shall have full and complete
authorization and protection for any action taken or suffered by it hereunder in
good faith and in accordance with the opinion of such counsel. The foregoing
indemnification shall survive the resignation of the Deposit Agent or the
termination of this Agreement.

     4.4.  Successor Deposit Agents. The Deposit Agent may resign and be
discharged from its duties or obligations hereunder at any time by giving 30
days' notice in writing of such resignation to Holdings and TBWA. Holdings and
TBWA, together, shall have the right to terminate the appointment of the Deposit
Agent hereunder by giving to it notice in writing of such termination specifying
the date upon which such termination shall take effect. In either such event,
Holdings and TBWA hereby agree to promptly appoint a successor deposit agent; if
Holdings and TBWA are unable to appoint a successor Deposit Agent within 25 days
after the Deposit Agent's notice of resignation, the Deposit Agent may petition
a court of competent jurisdiction to appoint a successor. The parties hereto
agree that, upon demand of such successor deposit agent, all property in the
Deposit Funds shall be turned over and delivered to such successor deposit
agent, which thereupon shall become bound by all of the provisions hereof.

     4.5.  Fees and Expenses. TBWA, on the one hand, and Holdings and
Advertising, on the other hand, agree to pay [on the Distribution Date] on an
equal basis to the Deposit Agent, a fee of $____________ for the services to be
rendered by it hereunder and for the reasonable expenses, disbursements and
advances (including reasonable attorneys' fees) to be incurred or made by it in
connection with the carrying out of its duties hereunder.

V.  WAIVERS

     This Agreement may be amended, superseded or canceled, and any of the terms
or conditions hereof may be waived, only by


                                       8
<PAGE>

a written instrument executed by the parties hereto or, in the case of a
waiver, by the party waiving compliance (or his agent). The failure of any party
at any time or times to require performance of any provision hereof shall in no
manner affect the right of such party at a later time to enforce the same. No
waiver of any nature, whether by conduct or otherwise in any one or more
instances, of any provision hereof, shall be deemed to be, or construed as, a
further or continuing waiver of any such provision or of another provision
hereof.

VI.  NOTICES

     Any notice or other communication required or which may be given hereunder
(including without limitation the delivery of Omnicom Stock to any Person out of
the Deposit Funds) shall be in writing and either delivered personally (if so
requested by the Person entitled to such notice or distribution) or mailed by
certified or registered mail, postage prepaid, or sent by facsimile
transmission, and shall be deemed given when so delivered personally, mailed or
sent by facsimile, as follows:


                  If to Holdings or Advertising, to Holdings at:

                  Chiat/Day Holdings, Inc.
                  180 Maiden Lane
                  New York, New York 10038
                  Attention:  Chief Financial Officer
                  Fax No.: (212-804-1200)

                  (or following the dissolution of
                  Holdings to the Liquidating
                  Trustee at the address set forth
                  below)

                  with a copy to:

                  Simpson Thacher & Bartlett
                  425 Lexington Avenue
                  New York, New York 10017
                  Attention:  James Cotter, Esq.
                  Fax No.:  212-455-2502

                  If to the Liquidating Trustee, to:

                  ----------------------------

                  ----------------------------

                  ----------------------------
                  Fax No.:

                  with a copy to:

                  Simpson Thacher & Bartlett
                  425 Lexington Avenue


                                       9
<PAGE>

                  New York, New York 10017
                  Attention:  James Cotter, Esq.
                  Fax No.:  212-455-2502

                  If to the Liquidating Trust Escrow Agent, to:

                  ---------------------------

                  ---------------------------

                  ---------------------------
                  Fax No.:


                  If to Omnicom or TBWA, to Omnicom at:

                  Omnicom Group Inc.
                  437 Madison Avenue
                  New York, New York 10022
                  Attention:  Chief Financial Officer
                  Fax No.:  212-415-3536

                  If to the Deposit Agent or the Omnicom Indemnification
                  Escrow Agent, to:

                  The Chase Manhattan Bank, N.A.

                  -------------------------------------

                  -------------------------------------

                  -------------------------------------
                  Fax No.:

Any party may change the persons and addresses to which notices, payments,
instructions or other communications are to be sent to such party by giving
written notice of any such change in the manner provided herein for giving
notice. Notices sent by facsimile transmission shall be confirmed in writing by
registered or certified mail, return receipt requested.

VII.  GOVERNING LAW

     This Agreement shall be governed by, and construed in accordance with, the
laws of the State of New York applicable to agreements made and to be performed
entirely within such State.

VIII.  NO ASSIGNMENT

     This Agreement shall be binding upon, and inure to the benefit of, the
successors and assigns of Holdings, Advertising, Omnicom, TBWA and the Deposit
Agent, but, except for as otherwise provided or permitted in this Agreement, no
delegation of any obligations provided for herein may be made by any party
hereto without the express written consent of the other parties hereto, except
for the provisions of Section 4.4 hereof respecting successor deposit agents.


                                       10
<PAGE>

IX.  SECTION HEADINGS

     The section headings contained in this Agreement are inserted for
convenience of reference only, and shall not affect the meaning or
interpretation of this Agreement.

     WITNESS the execution of this Agreement as of the date first above written.


                                    CHIAT/DAY HOLDINGS, INC.

                                    By: ________________________



                                    CHIAT/DAY INC. ADVERTISING

                                    By: ________________________



                                    OMNICOM GROUP INC.

                                    By:_________________________



                                    TBWA INTERNATIONAL INC.

                                    By:_________________________



                                    THE CHASE MANHATTAN BANK,
                                      N.A.,
                                      as Deposit Agent


                                    By: ________________________




                                       11
<PAGE>

                                                                      Schedule I


          NAMES AND DENOMINATIONS FOR STOCKHOLDERS STOCK CERTIFICATES


                                       12
<PAGE>

                                                                     Schedule II


          NAMES AND DENOMINATIONS FOR RIGHTSHOLDERS STOCK CERTIFICATES


                                       13


                            STOCK PURCHASE AGREEMENT


     This STOCK PURCHASE AGREEMENT (this "Agreement") is entered into between
Adelaide Horton (the "Purchaser"), and Chiat/Day Holdings, Inc., a Delaware
corporation (the "Seller"), as of the 11th day of May, 1995.

     The Seller and the Purchaser hereby agree as follows:

     1.  Sale and Purchase of the Shares; Purchase Price; the Closing. (a) The
Seller agrees to sell to the Purchaser, and the Purchaser agrees to purchase
from the Seller, on the Closing Date (as hereinafter defined), 100 shares of
Common Stock (the "Shares"), par value $.01 share, of Chiat/Day inc.
Advertising, a Delaware Corporation ("Advertising"), representing all of the
shares of Common Stock of Advertising owned by the Seller.

     (b) The aggregate purchase price (the "Purchase Price") for the Shares
shall be $250,000.

     (c) The sale and purchase of the Shares shall take place at a closing at
the offices of Simpson Thacher & Bartlett, 425 Lexington Avenue, New York, New
York 10017 (or at such other place as the parties may determine) at 10:00 a.m.,
New York City time, on or as soon as practicable after the Distribution Date
under (and as defined in) that certain Asset Purchase Agreement (the "Asset
Purchase Agreement") of even date herewith by and among Omnicom Group Inc.
("Omnicom"), TBWA International Inc. ("TBWA"), the Seller and Advertising,
provided that if the Closing under (and as defined in) the Asset Purchase
Agreement occurs on or prior to October 31, 1995, the closing hereunder shall
occur on or prior to October 31, 1995 (the "Closing Date"). On the Closing Date,
(i) the Purchaser shall deliver a bank or certified check to the Seller in the
amount of the Purchase Price against delivery by the Seller of certificates
representing the Shares and (ii) the Seller shall deliver to the Purchaser,
against delivery by the Purchaser of the Purchase Price, certificates
representing the Shares, properly endorsed by the Seller and accompanied by such
stock powers and other documents as may be necessary to transfer record
ownership of the Shares into such names as Purchaser shall request on the
transfer books of Advertising, together with evidence of payment of all
applicable transfer and documentary stamp taxes and other fees.

     2.  Conditions Precedent. (a) The obligation of Purchaser to purchase the
Shares pursuant to this Agreement are subject to the fulfillment (or waiver by
the Purchaser) of each of the following conditions: (i) the Closing under the
Asset Purchase Agreement shall have occurred; (ii) Advertising shall have full
and exclusive rights (either directly or indirectly through the ownership of all
outstanding capital stock of

<PAGE>

Chiat/Day Direct Marketing, Inc.) in, to and under that certain lawsuit
entitled Chiat/Day Direct Marketing, Inc. f/k/a Perkins/Butler Direct Marketing,
Inc. v. National Car Rental Systems, Inc., No. 93 Civ. 2717 (S.D.N.Y.) (the
"National Car Suit") including, without limitation, all damages which may be
awarded to the plaintiffs thereunder and none of such rights shall have been
transferred to Omnicom, TBWA or any other person or entity pursuant to the Asset
Purchase Agreement or otherwise; and (iii) the Seller shall have, or shall have
caused Advertising to have, taken all actions reasonably necessary to preserve
Advertising's rights in, to and under the National Car Suit prior to the Closing
Date including, without limitation, making timely payment for all costs and
expenses (including reasonable attorneys' fees) due and payable by it in respect
of such suit.

     (b) The obligation of the Seller to sell the Shares pursuant to this
Agreement is subject to the fulfillment of the following condition (which
condition may not be waived by the Seller): the distribution of Omnicom Stock
(as defined in the Asset Purchase Agreement) by each of Seller and Advertising
contemplated by Sections 2.6 and 2.7 of the Asset Purchase Agreement shall have
been completed.

     3.  Assignments.This Agreement shall not be assignable, except that (i) the
Purchaser may assign its rights under this Agreement, including the right to the
delivery of some or all of the Shares, to any person, and (ii) the Seller may
assign its rights under this Agreement, including the right to receive payment
of some or all of the Purchase Price, to any person (it being understood that
the Seller intends to assign such rights to the Purchase Price to TBWA pursuant
to the Asset Purchase Agreement). This Agreement shall be binding upon, inure to
the benefit of and be enforceable by and against the parties hereto and their
successors.

     4.  Indemnification. Seller agrees to indemnify the Purchaser and
Advertising and to protect, save and keep harmless the Purchaser and Advertising
from, and to assume liability for, payment of all Losses (as defined in the
Asset Purchase Agreement) that may be imposed on or incurred by the Purchaser or
Advertising arising out of or in connection with any Retained Advertising
Liabilities (as defined in the Asset Purchase Agreement).

     5.  Further Action. Upon the terms and subject to the conditions hereof,
each of the parties hereto agrees to use its reasonable best efforts to do, or
cause to be done, all things necessary, proper or advisable as are necessary for
the consummation of the transactions contemplated hereby.

     6.  Amendments. No amendment or waiver of any provision of this Agreement
shall be effective unless the same shall be in writing and signed by or on
behalf of the Purchaser and on behalf of the Seller.


                                       2
<PAGE>

     7.  Governing Law. This Agreement shall be governed by and construed in
accordance with the laws of the State of New York without regard to the
conflicts of law principles thereof.

     8.  Counterparts. This Agreement may be executed in one or more
counterparts, each of which shall be deemed to be an original but both of which
together will constitute one and the same instrument.

     IN WITNESS WHEREOF, the undersigned have executed this Agreement as of the
date first above written.


                                          ADELAIDE HORTON

                                             /s/ ADELAIDE HORTON
                                             ----------------------------------



                                          CHIAT/DAY HOLDINGS, INC.


                                          By:/S/ IRA MATATHIA
                                             -----------------------------------
                                             Name: Ira Matathia
                                             Title: Director


                                       3



                     PROFIT SHARING PLAN PURCHASE AGREEMENT

     PROFIT SHARING PLAN PURCHASE AGREEMENT dated as of May 9, 1995 by and
between Chiat/Day Holdings, Inc. (the "Company") and Michael Kooper (the
"Trustee").

                                   WITNESSETH

     WHEREAS, the Company contemplates selling substantially all its assets and
the assets of Chiat/Day inc. Advertising ("Advertising") to TBWA International
Inc. ("TBWA") (the "Transaction") pursuant to an asset purchase agreement by and
among the Company, Advertising, Omnicom Group Inc. ("Omnicom") and TBWA (the
"Purchase Agreement"); and

     WHEREAS, TBWA is not willing to assume liabilities related to the Chiat/Day
Profit Sharing and 401(k) Plan (the "Plan" and assets of the Plan will not be
transferred to a plan sponsored by TBWA in connection with the Transaction; and

     WHEREAS, the majority of the Plan assets consist of the Company's preferred
stock ("Company Preferred Stock") and Class B common stock ("Company Common
Stock")(collectively, "Company Stock"), and the sale of Company Stock
contemplated by this Agreement will significantly improve the liquidity and
increase the value of the Plan's assets; and

     WHEREAS, if the sale of Company Stock contemplated by this Agreement is
consummated, the Plan will receive, on the dates described below, cash in an
amount which is greater than or equal to the fair market value of the Company
Stock, in lieu of the Omnicom stock which will be paid to other shareholders of
Company Common Stock on or about October 26, 1995 in connection with the
Transaction, which payment of the Omnicom Stock will be subject to holdback and
escrow requirements, and which payment of the Omnicom Stock would otherwise be
payable to the Plan; and

     WHEREAS, the sale of Company Preferred Stock contemplated by this Agreement
on the date described below shall be binding on the parties hereto even in the
event that the Purchase Agreement is terminated in accordance with its terms
after such date.

     NOW, THEREFORE, in accordance with Section 2.3(a) of the Purchase
Agreement, the Company and the Trustee hereby agree as follows:

     1. In light of the foregoing facts, the Company and the Trustee hereby
agree that the following actions are in the best interests of Plan participants
and beneficiaries:


                                      
<PAGE>

          (a) (i) On or about July 1, 1995 but no later than July 10, 1995, the
     Plan shall sell all Company Preferred Stock held by the Plan on such date
     to the Company for an amount in cash of $14,081,773.93, which amount will
     be equal to the face amount of such Company Preferred Stock (the "Preferred
     Stock Payment"), and (ii) as soon as practicable after receipt of an
     appraisal as described in paragraph 2 hereof, the Plan shall sell all
     Company Common Stock to the Company for an amount in cash equal to $350,000
     ("the Common Stock Payment").

          (b) Neither the Preferred Stock Payment nor the Common Stock Payment
     shall be subject to any commission, holdback, adjustment or any other
     condition applicable to payments made to holders of Company Stock other
     than the Plan in connection with the Transaction.

          (c) All Plan participants shall become fully vested in their accounts
     under the Plan upon the closing of the Transaction (the "Closing Date").

          (d) The Purchase Agreement shall provide that after the Transaction,
     former company employees shall receive the benefits listed on Schedule 6.4
     thereto, which benefits have been designated and approved by the Company.

          (e) The Plan shall be terminated by the Company at its expense as of
     the Closing Date, and all Plan assets will be distributed to Plan
     participants as soon as practicable thereafter.

          (f) All legal, accounting, appraisal and other expenses, expended or
     accrued in connection with the transactions contemplated hereby shall be
     borne by the Plan.

     2. The Company and the Trustee agree that the sales of Company Stock to the
Company contemplated by this Agreement shall be contingent upon receipt by the
Trustee of an appraisal from an independent appraisal firm which indicates that
the fair market value (as defined in Section 3(18) of the Employee Retirement
Income Security Act of 1974, as amended ("ERISA")) of the Company Preferred
Stock and the Company Common Stock is less than or equal to (i) the Preferred
Stock Payment and the Common Stock Payment, respectively, on the applicable
sales date, and (ii) the valuation on a per share basis of the Company Preferred
Stock and the Company Common Stock, as the case may be, as determined by Duff &
Phelps Financial Consulting Co. ("Duff & Phelps") in its valuation analysis as
of October 31, 1993 as set forth in that certain letter dated April 14, 1994
from Duff & Phelps to the former trustee of the Plan.

     3. Notwithstanding the foregoing, if the Purchase Agreement is terminated
in accordance with its terms on or prior


                                       2
<PAGE>

to July 1, 1995, this Agreement shall be of no further force and effect,
and if the Purchase Agreement is terminated in accordance with its terms prior
to the consummation of the sale of the Company Common Stock, the provisions in
this Agreement which pertain to Company Common Stock shall be of no further
force and effect. In addition, it shall be a condition to the obligations set
forth in this Agreement that the Company shall have obtained on terms and
conditions satisfactory to the Company in its sole discretion, financing
sufficient for the Company to consummate the transactions contemplated hereby.

     4.  As a material inducement to the Trustee to execute, deliver and perform
under this Agreement, the Company represents and warrants to the Trustee that
the statements contained in this Section 4 are true, correct and complete as of
the date of this Agreement and will be true, correct and complete as of the date
of the Preferred Stock Payment and the Common Stock Payment as though made then
and as though each such date were substituted for the date of this Agreement
throughout this Section 4:

          (i) The Company is duly organized, validly existing, and in good
     standing under the laws of the jurisdiction of its incorporation.

          (ii) The Company has all requisite power and authority under its
     Certificate of Incorporation and by-laws and applicable laws to execute and
     deliver this Agreement and to carry out all actions required of it pursuant
     to the terms of this Agreement. The Company has all requisite power and
     authority to carry on its business and to own and operate its properties as
     are now conducted.

          (iii) The Company will have obtained all necessary authorizations and
     approvals from its Board of Directors and stockholders required for the
     execution and delivery of this Agreement and the consummation of the
     transactions contemplated hereby. This Agreement when duly executed and
     delivered by the Company will constitute the legal, valid and binding
     obligation of the Company, enforceable against the Company in accordance
     with its terms, except as the enforceability thereof may be limited by
     bankruptcy, insolvency, reorganization, moratorium and other laws affecting
     creditors' rights generally and by the application of general principles of
     equity, regardless of whether considered in a proceeding at law or in
     equity.

          (iv) The execution, delivery and performance of this Agreement by the
     Company will not constitute a violation of, or be in conflict with, or
     result in the breach of, or constitute or create a default under, result in
     the acceleration of, create in any person the right to accelerate,
     terminate, modify or cancel, or require any notice pursuant to, (a) the
     Certificate of Incorporation or by-laws of the Company, as amended to date;
     (b) any


                                       3
<PAGE>

     agreement or commitment to which the Company is a party or to which
     the Company is subject; or (c) other than ERISA or the Internal Revenue
     Code of 1986, as amended, in respect of which no representation is being
     made, any statute, regulation or rule or any judgment, decree, order,
     ruling, charge or other restriction of any court, governmental agency or
     governmental authority.

          (v) No consent, approval or authorization of, or registration,
     qualification or filing with, any governmental agency or authority or any
     other third party is required for the execution, delivery and performance
     of this Agreement by the Company. No order, writ, injunction or decree has
     been issued, or threatened to be issued, by any court or governmental
     agency which would adversely affect the consummation of the transactions
     contemplated by this Agreement.

          (vi) The terms of the employment agreements, non-competition
     agreements and employment/consulting agreements to be entered into pursuant
     to Sections 8.14, 8.15 and 8.16 of the Purchase Agreement are not
     materially more advantageous to the covered executives than the terms of
     employment, non-competition and consulting currently in effect with respect
     to each such executive.

          (vii) Schedule A annexed hereto and made a part hereof sets forth the
     following: (a) an audited consolidated balance sheet of the Company and its
     subsidiaries as at October 31, 1992, 1993 and 1994, and the related
     statements of operations, stockholders' equity (deficit) and cash flow for
     the years then ended, reported on by Coopers & Lybrand, independent
     certified public accountants, (b) consolidated balance sheets of the
     Company and Chiat/Day Inc. Advertising ("Advertising") as at October 31,
     1994 (such consolidated balance sheets of the Company and Advertising are
     referred to herein as the "Company Balance Sheets" and the "Advertising
     Balance Sheet," respectively), (c) consolidated balance sheets as at
     October 31, 1994 of the U.S. offices of Advertising, the Toronto office of
     Advertising and the London office of Chiat/Day Inc. Advertising
     International. The consolidated balance sheet of the Company and its
     subsidiaries as at October 31, 1994 is referred to in this Agreement as the
     "Balance Sheet". Such financial statements, including the footnotes
     thereto, are true and correct in all material respects and have been
     prepared in accordance with U.S. generally accepted accounting principles
     ("GAAP") consistently applied throughout the periods indicated. Each of the
     consolidated balance sheets of the Company and its subsidiaries fairly
     presents the consolidated financial position of the Company and its
     subsidiaries at the respective date thereof and reflects all claims against
     and all debts and liabilities of the Company and its subsidiaries, fixed or
     contingent, as at the date


                                       4
<PAGE>

     thereof, required to be shown thereon under GAAP, and the related
     statements of operations, stockholders' equity (deficit) and cash flow
     fairly present the consolidated results of operations of the Company and
     its subsidiaries, retained earnings and the cash flow for the respective
     periods indicated. Each of the consolidated balance sheets as at October
     31, 1994 fairly presents the financial condition of the applicable
     operating unit at the Balance Sheet Date and reflects all claims against
     and all debts and liabilities of such operating unit, fixed and contingent,
     as at such date, required to be shown thereon under GAAP. Since October 31,
     1994 (the "Balance Sheet Date"), except for the execution and delivery of
     the Purchase Agreement and the transactions required or permitted to take
     place pursuant thereto on or prior to the closing date thereof, there has
     been no material change in the assets or liabilities, or in the business or
     condition, financial or otherwise, in the results of operations of the
     Company and its subsidiaries which in the aggregate would materially
     increase the net worth of the Company.

     5. All notices, requests, demands and other communications which are
required or may be given under this Agreement shall be in writing and shall be
deemed to have been duly given if delivered personally or mailed, first class
mail, postage prepaid, return receipt requested, as follows:

                  (a) If to the Company:

                  Chiat/Day Holdings Inc.
                  180 Maiden Lane
                  New York, New York  10038
                  Attn: Chief Financial Officer
                  Fax: (212) 804-1200

                  with a copy to:

                  Simpson Thacher & Bartlett
                  425 Lexington Avenue
                  New York, New York  10017
                  Attn: James M. Cotter, Esq.
                  Fax: (212) 455-2502

                  (b) If to the Trustee:

                  Michael Kooper
                  The Kooper Group
                  770 Lexington Avenue
                  New York, New York  10021
                  Fax:  (212) 755-0831

                  with a copy to:


                                       5
<PAGE>

                  Mandel and Resnik, P.C.
                  220 East 42nd Street
                  New York, New York  10017
                  Attn: Barry H. Mandel, Esq.
                  Fax: (212) 573-0067

or to such other address or to the attention of such other person as any
party shall have specified by notice in writing to the other parties. All such
notices, requests, demands and communications shall be deemed to have been
received on the date of personal delivery or on the third business day after the
mailing thereof.

     6.  Nothing in this Agreement, expressed or implied, is intended to confer
on any person other than the parties hereto or their respective successors and
assigns, any rights, remedies, obligations or liabilities under or by reason of
this Agreement.

     7.  This Agreement may be amended, supplemented or otherwise modified only
by a written instrument executed by the parties hereto. No waiver by either
party of any of the provisions hereof shall be effective unless explicitly set
forth in writing and executed by the party so waiving. Except as provided in the
preceding sentence, no action taken pursuant to this Agreement, including,
without limitation, any investigation by or on behalf of any party, shall be
deemed to constitute a waiver by the party taking such action of compliance with
any covenants or agreements contained herein and in any documents delivered or
to be delivered pursuant to this Agreement. The waiver by any party hereto of a
breach of any provision of this Agreement shall not operate or be construed as a
waiver of any subsequent breach.

     8.  If any provision of this Agreement shall be declared by any court of
competent jurisdiction to be illegal, void or unenforceable, all other
provisions of this Agreement shall not be affected and shall remain in full
force and effect.

     9.  This Agreement may be executed in any number of counterparts, each of
which shall be deemed to be an original and all of which together shall be
deemed to be one and the same instrument.

     10.  This Agreement shall be governed by, and construed in accordance with,
the laws of the State of New York without regard to conflicts of laws principles
thereof except to the extent that issues hereunder are preempted by ERISA.

     11.  This Agreement contains the entire understanding of the parties hereto
with respect to the subject matter contained herein. This Agreement supersedes
all prior oral and written agreements and understandings between the parties
with respect to such subject matter.


                                       6
<PAGE>

     12.  This Agreement may be amended, supplemented or modified by the parties
hereto only by an agreement in writing signed on behalf of each of the parties
hereto following due authorization at any time.

     13.  Each party hereto intends that this Agreement shall not benefit or
create any right or cause of action in or on behalf of any person other than the
parties hereto.


                                       7
<PAGE>

     IN WITNESS WHEREOF, the parties hereto have executed and delivered this
Agreement as of the date first above written.

                                       CHIAT/DAY HOLDINGS INC.


                                        By:/S/ JAY CHIAT
                                           --------------------------------
                                           Title: President/CEO


                                           /s/ MICHAEL KOOPER
                                           --------------------------------
                                           Michael Kooper







                                       8

                                                                          
                                                                    Exhibit 23.1


                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS

     As independent public  accountants,  we hereby consent to the incorporation
by reference in this  Registration  Statement of our report,  dated February 20,
1995 included in the Omnicom  Group Inc.  Form 10-K for the year ended  December
31,  1994  and to all  references  to our  Firm  included  in this  Registration
Statement.


                                                /s/ ARTHUR ANDERSEN LLP


New York, New York
June 7, 1995




                       Consent of Independent Accountants

     We consent to the inclusion in this Prospectus/Information Statement and
the Registration Statement of which this Prospectus/Information Statement is a
part on Form S-4 (File No.___________) of our report, which includes an
explanatory paragraph concerning the Company's ability to continue as a going
concern dated April 7, 1995, except for Note 10 as to which the date is June 7,
1995, on our audit of the consolidated financial statements of Chiat/Day
Holdings, Inc. We also consent to the reference to our firm under the caption
"Experts".


                                                   Coopers & Lybrand L.L.P.

Sherman Oaks, California
June 9, 1995




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